PROFFITTS INC
SC 13D/A, 1996-05-20
DEPARTMENT STORES
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<PAGE>1
                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                 Amendment No. 1
                                       to
                                  SCHEDULE 13D

                    Under the Securities Exchange Act of 1934
                               (Amendment No. __)*

                                PROFFITT'S, INC.
   __________________________________________________________________________
                                (Name of Issuer)


                     COMMON STOCK, PAR VALUE $.10 PER SHARE
   __________________________________________________________________________
                         (Title of Class of Securities)

                                   742925 10 0
            _________________________________________________________
                                 (CUSIP Number)


                JOHN F. HARTIGAN, ESQ.   MORGAN, LEWIS & BOCKIUS
                 801 SOUTH GRAND AVENUE, LOS ANGELES, CA  90017
                                 (213) 612-2500 
  ____________________________________________________________________________
           (Name, Address and Telephone Number of Person Authorized to 
                       Receive Notices and Communications)


                                  MAY 13, 1996
      _____________________________________________________________________
             (Date of Event which Requires Filing of this Statement)

   If the filing person has previously filed a statement on Schedule 13G to
   report the acquisition which is the subject of this Schedule 13D, and is
   filing this schedule because of Rule 13d-1(b)(3) or (4), check the
   following box / /.

   Check the following box if a fee is being paid with the statement. (A fee
   is not required only if the reporting person: (1) has a previous statement
   on file reporting beneficial ownership of more than five percent of the
   class of securities described in Item 1; and (2) has filed no amendment
   subsequent thereto reporting beneficial ownership of five percent or less
   of such class.) (See Rule 13d-7.)

   NOTE: Six copies of this statement, including all exhibits, should be filed
   with the Commission. See Rule 13d-1(a) for other parties to whom copies are
   to be sent.

   *The remainder of this cover page shall be filled out for a reporting
   person's initial filing on this form with respect to the subject class of
   securities, and for any subsequent amendment containing information which
   would alter disclosures provided in a prior cover page.
<PAGE>
<PAGE>2

   The information required on the remainder of this cover page shall not be
   deemed to be "filed" for the purpose of Section 18 of the Securities
   Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of
   that section of the Act but shall be subject to all other provisions of the
   Act (however, see the Notes).



<PAGE>
<PAGE>3
                                     SCHEDULE 13D

        CUSIP No. 742925 10 0   
                  ______________

        1  NAME OF REPORTING PERSON
           S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

                  APOLLO SPECIALTY RETAIL PARTNERS, L.P.
        ______________________________________________________________________
        2  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*           (A) / /
                                                                       (B) / /
        ______________________________________________________________________
        3  SEC USE ONLY
         
        ______________________________________________________________________
        4  SOURCE OF FUNDS*                                                  
          
                  WC; 00                                                      
        ______________________________________________________________________
        5  CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT
           TO ITEMS 2(d) or (e)                                            / /
        ______________________________________________________________________
        6  CITIZENSHIP OR PLACE OF ORGANIZATION                              

                  DELAWARE                                                    
        ______________________________________________________________________
                       7  SOLE VOTING POWER                                   
                         
                          1,421,801 SHARES OF COMMON STOCK (ISSUABLE UPON
          NUMBER          CONVERSION OF SERIES A CUMULATIVE CONVERTIBLE
            OF            EXCHANGEABLE PREFERRED STOCK).  
          SHARES       _______________________________________________________
                       8  SHARED VOTING POWER
       BENEFICIALLY
          OWNED           NOT APPLICABLE.                                 
            BY         _______________________________________________________
          EACH         9  SOLE DISPOSITIVE POWER                           
        REPORTING                    
          PERSON          1,421,801 SHARES OF COMMON STOCK (ISSUABLE UPON
                          CONVERSION OF SERIES A CUMULATIVE CONVERTIBLE
                          EXCHANGEABLE PREFERRED STOCK).  
           WITH        _______________________________________________________
                       10  SHARED DISPOSITIVE POWER                            
                         
                           NOT APPLICABLE.                                     
        ______________________________________________________________________
        11  AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
              1,421,801 SHARES OF COMMON STOCK (ISSUABLE UPON CONVERSION OF
              SERIES A CUMULATIVE CONVERTIBLE EXCHANGEABLE PREFERRED STOCK).
        ______________________________________________________________________
        12  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN     
            SHARES*                                                        / /
        ______________________________________________________________________
        13  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
                  6.9%
        ______________________________________________________________________
        14  TYPE OF REPORTING PERSON*
                  PN
        ______________________________________________________________________
                        *SEE INSTRUCTIONS BEFORE FILLING OUT!
<PAGE>
<PAGE>1
                                  AMENDMENT NO. 1 TO
           
                           STATEMENT PURSUANT TO RULE 13d-1

                                        OF THE

                            GENERAL RULES AND REGULATIONS 

                                      UNDER THE 

                     SECURITIES EXCHANGE ACT OF 1934, AS AMENDED

          _________________________________________________________________
          _________________________________________________________________


          Item 1.  Security and Issuer.
          ______   ___________________

                    This Amendment No. 1 to Statement on Schedule 13D (the
          "Statement") relates to the Agreement and Notice of Conversion
          described in Item 4 below between the Reporting Person and
          Proffitt's, Inc., a Tennessee corporation ("Proffitt's" or the
          "Company").  The initial Statement on Schedule 13D was filed in
          respect of Common Stock, par value $.10 per share ("Common
          Stock"), of the Company, issuable upon conversion of Preferred
          Stock (as defined in Item 4) purchased by the Reporting Person
          pursuant to the Securities Purchase Agreement and the other
          transactions described in Item 4 below.  The principal executive
          offices of Proffitt's are located at 115 North Calderwood, Alcoa,
          Tennessee 37701.

                    Pursuant to Rule 101(a)(v)(2)(ii) of Regulation S-T,
          because this Amendment is the first electronic amendment to a
          paper format Schedule 13D, the amendment restates the entire text
          of the Schedule 13D other than previously filed paper exhibits
          thereto.  

          Item 2.  Identity and Background.
          ______   _______________________

                    This Statement is filed by Apollo Specialty Retail
          Partners, L.P., a Delaware limited partnership ("Apollo
          Specialty").  Apollo Specialty is referred to herein as the
          "Reporting Person."

                    The Reporting Person is principally engaged in the
          investment in Common Stock of Proffitt's.  The address of the
          Reporting Person's principal business and of its principal office
          is c/o CIBC Bank and Trust Company (Cayman) Limited, Edward
          Street, Georgetown, Grand Cayman, Cayman Islands, British West
          Indies.
<PAGE>
<PAGE>2

                    The sole general partner of the Reporting Person is
          Apollo Investment Fund, L.P., a Delaware limited partnership
          ("AIF").  AIF is principally engaged in the business of
          investment in securities. The address of AIF's principal business
          and of its principal office is c/o CIBC Bank and Trust Company
          (Cayman) Limited, Edward Street, Georgetown, Grand Cayman, Cayman
          Islands, British West Indies. 

                    The managing general partner of AIF is Apollo Advisors,
          L.P., a Delaware limited partnership ("Advisors").  The
          administrative general partner of AIF is Apollo Fund
          Administration Limited, a Cayman Islands corporation.  Advisors
          is principally engaged in the business of serving as managing
          general partner of AIF and another investment fund.  Apollo Fund
          Administration Limited is principally engaged in the business of
          serving as administrative general partner of AIF and another
          investment fund.  AIF has no other general partners.

                    The respective addresses of the principal business and
          principal office of each of Advisors and Apollo Fund
          Administration Limited are: Apollo Advisors, L.P., Two
          Manhattanville Road, Purchase, New York 10577; and Apollo Fund
          Administration Limited, c/o CIBC Bank and Trust Company (Cayman)
          Limited, Edward Street, Georgetown, Grand Cayman, Cayman Islands,
          British West Indies.

                    Attached as Appendix A to Item 2 is information
          concerning the principals, executive officers, directors and
          principal shareholders of the Reporting Person and other entities
          as to which such information is required to be disclosed in
          response to Item 2 and General Instruction C to Schedule 13D.

                    Neither the Reporting Person, AIF, Advisors, Apollo
          Fund Administration Limited nor any of the persons or entities
          referred to in Appendix A to Item 2 has, during the last five
          years, been convicted in a criminal proceeding (excluding traffic
          violations and similar misdemeanors) or been a party to a civil
          proceeding of a judicial or administrative body of competent
          jurisdiction and as a result of such proceeding was or is subject
          to a judgment, decree, or final order enjoining future violations
          of, or prohibiting or mandating activities subject to, Federal or
          state securities laws or finding any violation with respect to
          such laws.

          Item 3. Source and Amount of Funds or Other Consideration. 
          ______  _________________________________________________

                    The funds used by the Reporting Person to acquire the
          Preferred Stock were provided by working capital of the Reporting
          Person derived from capital contributions of the partners of the
          Reporting Person.

                                        - 2 -
<PAGE>
<PAGE>3

          Item 4.  Purpose of Transaction.
          ______   ______________________

                    The Statement relates to the acquisition of beneficial
          ownership of shares of Common Stock by the Reporting Person as a
          result of the purchase of 600,000 shares of Series A Cumulative
          Convertible Exchangeable Preferred Stock of the Company, par
          value $1.00 per share (the "Preferred Stock"), pursuant to the
          Securities Purchase Agreement, dated March 3, 1994, between the
          Company and the Reporting Person (the "Securities Purchase
          Agreement").  The Preferred Stock is convertible into a minimum
          of 1,421,801 shares of Common Stock.  See Item 5.  The Reporting
          Person acquired the Preferred Stock for investment.  The
          Reporting Person may change its current intentions, acquire
          additional shares of Common Stock or sell or otherwise dispose of
          all or any part of the Common Stock or Preferred Stock
          beneficially owned by the Reporting Person, or take any other
          action with respect to Proffitt's or any of its debt or equity
          securities in any manner permitted by law.

                    The Securities Purchase Agreement was entered into in
          connection with a Business Combination Agreement among the
          Company, McRae's, Inc. and certain related persons in connection
          with which the Company issued certain debt and equity securities. 
          Pursuant to its terms, the Preferred Stock may be exchanged at
          the option of the Company on any Dividend Payment Date (as
          defined therein) for the Company's 6.5% Convertible Subordinated
          Debentures due 2006 (the "Exchange Debentures").  Michael S.
          Gross, a Vice President of Apollo Capital Management, Inc., the
          General Partner of Advisors, is a director of the Company.    

                    The Reporting Person and the Company have entered into
          an Agreement and Notice of Conversion, dated May 13, 1996 (the
          "Agreement and Notice of Conversion"), pursuant to which the
          Reporting Person has agreed to convert the Preferred Stock into
          1,421,801 shares of Common Stock (subject to adjustment), in
          accordance with its terms.  As an inducement to convert its
          shares of Preferred Stock into Common Stock, the Company has
          agreed to pay to the Reporting Person the present value of
          dividends that would have been paid on September 1, 1996, March
          1, 1997, September 1, 1997, and March 1, 1998 on the Preferred
          Stock, using a discount rate of 7.0%.  The closing of the
          conversion of the Preferred Stock is subject to certain
          conditions including the expiration or early termination of any
          applicable waiting period under the Hart-Scott-Rodino Antitrust
          Improvements Act of 1976, as amended, and the rules and
          regulations thereunder.  Prior to such closing, the Reporting
          Person may not transfer (except for a bona fide pledge or
          hypothecation) the Preferred Stock other than to one or more
          Apollo Related Accounts (as defined in the Securities Purchase
          Agreement) which agree to be bound by the Agreement and Notice of

                                        - 3 -
<PAGE>
<PAGE>4

          Conversion.  Reference is hereby made to the Securities Purchase
          Agreement and the Agreement and Notice of Conversion filed as
          exhibits to the Statement for a description of these and other
          matters of the type described in Items (a) through (j) of Item 4
          of Schedule 13D.  Except as disclosed in this Item 4, the
          Reporting Person has no current plans or proposals which relate
          or would result in any of the events described in Items (a)
          through (j) of Item 4 of Schedule 13D. 

          Item 5.  Interest in Securities of the Issuer.
          ______   ____________________________________

                    (a)  The Reporting Person is the beneficial owner of at
          least 1,421,801 shares of Common Stock (or 6.9% of the Common
          Stock outstanding) issuable upon conversion of the Preferred
          Stock.  Each share of Preferred Stock is convertible at a value
          of $50.00 plus accrued dividends at the Conversion Price of
          $21.10, subject to adjustment from time to time upon the
          occurrence of certain dilution and change of control events.

                    (b)  The number of shares of Common Stock as to which
          there is sole power to vote or to direct the vote, shared power
          to vote or to direct the vote, sole power to dispose or direct
          the disposition, or shared power to dispose or direct the
          disposition for the Reporting Person is set forth in the cover
          pages and such information is incorporated herein by reference.

                    (c)  There have been no reportable transactions with
          respect to the Common Stock within the last 60 days by the
          Reporting Person except for the acquisition of beneficial
          ownership of the shares of Common Stock being reported on this
          Statement.

                    (d)  Not applicable.

                    (e)  Not applicable.

          Item 6.  Contracts, Arrangements, Understandings or Relationships
                   With Respect to the Securities of the Issuer.
          ______   ________________________________________________________

                    The responses to Item 3 and Item 4 are incorporated
          herein by reference.  

                    Pursuant to the Securities Purchase Agreement, the
          Reporting Person entered into a registration rights agreement
          (the "Registration Rights Agreement") which entitles the
          Reporting Person to have certain resales of Common Stock, the
          Preferred Stock and the Exchange Debentures registered under
          federal and state securities laws.  Pursuant to the Agreement and
          Notice of Conversion, the Reporting Person has agreed to convert
          the Preferred Stock into 1,421,801 shares of Common Stock


                                        - 4 -
<PAGE>
<PAGE>5

          (subject to adjustment), in accordance with its terms.  See Item
          4. 

                    The foregoing response to this Item 6 is qualified in
          its entirety by reference to the Securities Purchase Agreement,
          the Agreement and Notice of Conversion, the Articles of Amendment
          authorizing the Preferred Stock and the Registration Rights
          Agreement, the full texts of which are filed as Exhibits 1, 2, 3,
          and 4 hereto and incorporated herein by reference.

          Item 7.  Material to be Filed as Exhibits.
          ______   ________________________________

                    (1)  Securities Purchase Agreement

                    (2)  Form of Articles of Amendment authorizing the
                         Preferred Stock (attached as Annex I to the
                         Securities Purchase Agreement)

                    (3)  Form of Registration Rights Agreement (attached as
                         Annex II to the Securities Purchase Agreement) 

                    (4)  Agreement and Notice of Conversion 



















                                        - 5 -
<PAGE>
<PAGE>6

                                      SIGNATURE

                    After reasonable inquiry and to the best of its
          knowledge and belief, the undersigned certifies that the
          information set forth in this statement is true, complete and
          correct.

          Dated:  May 15, 1996

                              APOLLO SPECIALTY RETAIL PARTNERS, L.P.

                              By: Apollo Investment Fund, L.P., 
                                   its General Partner
                                By: Apollo Advisors, L.P.,
                                     its Managing General Partner
                                  By: Apollo Capital Management, Inc.,
                                       its General Partner



                              By:   /s/ Michael D. Weiner      
                                  _____________________________
                                   Name:  Michael D. Weiner
                                   Title: Vice President, Apollo Capital    
                                                     Management, Inc.
<PAGE>
<PAGE>7

                                 APPENDIX A TO ITEM 2

                    The following sets forth information with respect to
          the general partners, executive officers, directors and principal
          shareholders of AIF, Advisors, which is the managing general
          partner of AIF, Apollo Capital Management, Inc., a Delaware
          corporation which is the sole general partner of Advisors
          ("Capital Management"), and Apollo Fund Administration Limited
          ("Administration").

                    The principal occupation of each of Leon Black and John
          Hannan, each of whom is a United States citizen, is to act as an
          executive officer and director of Capital Management and of Lion
          Capital Management, Inc. ("Lion Capital"), the general partner of
          Lion Advisors, L.P., a Delaware limited partnership ("Lion
          Advisors"), and each is a limited partner of Advisors and Lion
          Advisors.  The principal business of Advisors and of Lion
          Advisors is to provide advice regarding investments in
          securities.  Lion Capital is principally engaged in the business
          of serving as general partner of Lion Advisors.  Capital
          Management is principally engaged in the business of serving as
          general partner of Advisors.  The principal offices of Lion
          Advisors, Lion Capital and Capital Management are located at Two
          Manhattanville Road, Purchase, New York 10577.

                    Mr. Black is the President and a director of Lion
          Capital and the President and a director of Capital Management. 
          Mr. Black's business address is Two Manhattanville Road,
          Purchase, New York 10577.

                    Mr. Hannan is a Vice President and director of Lion
          Capital and a Vice President and director of Capital Management. 
          Mr. Hannan's business address is Two Manhattanville Road,
          Purchase, New York 10577.

                    Peter Henry Larder, Michael Francis Benedict Gillooly,
          Ian Thomas Patrick and Martin William Laidlaw, each of whom is a
          British citizen, each serve as a director of Administration. 
          Each of the above four individuals is principally employed by
          CIBC Bank and Trust Company (Cayman) Limited ("CIBC") in the
          following positions: Mr. Larder, Managing Director; Mr. Gillooly,
          Deputy Managing Director; Mr. Patrick, Manager-Accounting
          Services; and Mr. Laidlaw, Senior Fund Accountant.  CIBC is a
          Cayman Islands corporation which is principally engaged in the
          provision of trust, banking and corporate administration
          services, the principal address of which is Edward Street, Grand
          Cayman, Cayman Islands, British West Indies.  It provides
          accounting, administrative and other services to Administration

                                        - 7 -
<PAGE>
<PAGE>8

          pursuant to a contract.  Messrs. Black and Hannan are the
          beneficial owners of the stock of Administration.



















                                        - 8 -



<PAGE>1

                      AGREEMENT AND NOTICE OF CONVERSION


        This  inducement and  notification  agreement, dated  as of  May 13,
   1996 (the "Agreement"),  is being entered into between Proffitt's,  Inc.,
   a Tennessee  corporation (the  "Company"),  and  Apollo Specialty  Retail
   Partners, L.P., a Delaware limited partnership ("Holder").

             WHEREAS,  the Company  and  Holder  entered  into a  Securities
   Purchase  Agreement dated  as of March  3, 1994, as  amended by Amendment
   No.  1  thereto  dated  March  31,  1994  (collectively  the  "Securities
   Purchase Agreement"), pursuant to which  Holder purchased 600,000  shares
   of the Company's Series A  Cumulative Convertible Exchangeable  Preferred
   Stock (the "Holder's Series A Preferred Stock");

             WHEREAS, the  terms of the Series  A Preferred Stock  contained
   in the amendment to  the Charter of the  Company establishing such Series
   (the "Series  A Amendment") allow their  conversion into Common Stock  of
   the  Company  at  a  "Conversion  Price"  set  forth  in  such  Series  A
   Amendment; and

             WHEREAS, the Company, to induce Holder to convert the Series  A
   Preferred  Stock into  Common Stock  of  the Company,  is willing  to pay
   certain consideration to Holder,

             NOW, THEREFORE,  in consideration of  the mutual  covenants and
   agreements set forth herein and for good and valuable consideration,  the
   receipt  and sufficiency of  which are  hereby acknowledged,  the parties
   agree as follows:

             Section  1.   Inducement.   To  induce  Holder to  convert  its
   shares of Series A Preferred  Stock into Common Stock of the Company, the
   Company  agrees  to  pay  Holder in  cash  at the  Closing  (as hereafter
   defined)  the present  value of  dividends that  would have  been paid on
   September 1, 1996, March 1, 1997,  September 1, 1997 and March 1, 1998 on
   Holder's Series A  Preferred Stock, using  a discount rate  of 7.0%  (the
   "Inducement Payment").

             Section  2.  Conversion Agreement and Notice; Closing.  Subject
   to the terms and conditions herein set forth, Holder  agrees that it will
   convert all  of its Series  A Preferred  Stock for Common Stock,  and the
   Company  agrees that it will  issue to Holder on conversion of its Series
   A  Preferred Stock  in accordance with the terms thereof, 1,421,801 whole
   shares of Common  Stock of  the Company (subject  to adjustment prior  to
   the Closing in accordance with the terms of the Series A Amendment).

             (i) The  conversion and issuance will  take place at a  closing
             (the "Closing")  at the Company's  principal executive  offices
             or at such other location as shall be agreed  to by the Company
             and Holder.

             (ii) Delivery  of the shares  of Common Stock,  payment of  the
             Inducement Payment  and delivery of  the notice  of conversion,
             in a form reasonably acceptable to the Holder, shall all  occur
             simultaneously at the Closing.  Certificates  for the shares of
             Common Stock  shall be  registered in the  names designated  by
             Holder in writing to the Company prior  to the Closing.  Holder
             acknowledges and  agrees that  each  certificate  shall bear  a
<PAGE>
   <PAGE>2

             legend  to reflect  the  applicability  of  Federal and  states
             securities laws limitations  on the transfer of such shares  of
             Common Stock as follows:

                  THE SECURITIES  EVIDENCED  BY  THIS CERTIFICATE  HAVE  NOT
                  BEEN  REGISTERED UNDER  THE  SECURITIES  ACT  OF 1933,  AS
                  AMENDED (THE "ACT"), OR ANY STATE SECURITIES LAWS AND  MAY
                  NOT  BE  OFFERED,  SOLD OR  OTHERWISE  TRANSFERRED  UNLESS
                  REGISTERED   UNDER  THE  ACT  AND   ANY  APPLICABLE  STATE
                  SECURITIES  LAW   OR   UNLESS  AN   EXEMPTION  FROM   SUCH
                  REGISTRATION IS AVAILABLE.


             (iii) The  Closing shall  occur no  later than  June 30,  1996,
             unless the  Company and the Holder  agree to a different  later
             date in  writing; provided, however, that  in the event of  one
             or more requests for additional  information in connection with
             any  filing under  the Hart-Scott-Rodino Antitrust Improvements
             Act,  the Closing shall occur no later than July  31, 1996.  If
             the Closing shall  not have occurred by  June 30, 1996 or  such
             later  date  permitted  by  this  subsection  (iii),  then this
             Agreement shall be  null and void, and  of no further force and
             effect, except that this provision  shall not limit  the rights
             of any party in respect of a breach of Section 5 hereof.

             Section 3.  Representations  and Warranties of the Holder.   As
   a condition  to  the agreement  of the  Company to  convert the  Holder's
   Series A Preferred Stock,  Holder hereby represents and warrants both  as
   of the date hereof and as of the Closing, and covenants, as follows:

             (i)  The  Holder  is  a  limited  partnership  duly  organized,
             validly  existing  and  in  good  standing  under  the  laws of
             Delaware.   The Holder has all necessary  partnership power and
             authority to execute and deliver this Agreement, and to   elect
             to convert  Holder's Series A Preferred Stock into Common Stock
             of   the   Company,   and  to   consummate   the   transactions
             contemplated hereby.  The execution and  delivery by the Holder
             of this  Agreement have been duly  authorized by all  necessary
             partnership actions  and no further  authorization on  the part
             of  the  Holder  is  necessary  to  authorize  such  execution,
             delivery and  performance.   This    Agreement constitutes  the
             legal  valid and  binding agreement  of the  Holder enforceable
             against  the Holder  in accordance  with  its terms  except  as
             enforceability may be limited by  general equitable principles,
             bankruptcy,  insolvency, reorganization,  moratorium  or  other
             laws  affecting creditors'  rights  generally other  than  laws
             relating to fraudulent conveyances.

             (ii) The  Holder has all necessary  title to Holder's Series  A
             Preferred   Stock  to   perform  its  obligations   under  this
             Agreement,  and  there  are no  liens  or  encumbrances  of any
             nature whatsoever that will impair its ability to complete  the
             transactions  contemplated  by this  Agreement.    No  consent,
             approval  or  authorization   of,  or  declaration,  filing  or
             registration with, any governmental or regulatory authority  is
             required in connection  with the execution and delivery by  the
             Holder of this Agreement, the  consummation of the transactions
             contemplated hereby, and  the performance by  the Holder of its
<PAGE>
   <PAGE>3

             obligations  hereunder  other than  pursuant to  the Securities
             and Exchange Act of 1934, as amended (the "Exchange Act"),  and
             the  rules and regulations thereunder and the expiration of any
             applicable   waiting  periods   under   the   Hart-Scott-Rodino
             Antitrust  Improvements  Act  prior  to   the  Closing.     The
             execution and  delivery by the  Holder of  this Agreement,  the
             consummation of  the transactions  contemplated hereby  and the
             performance by  the Holder of  its obligations hereunder do not
             and  will not (with the giving of notice or the passage of time
             or both)  conflict with or  violate the  constitutive documents
             of the Holder,  any agreements to  which the Holder is  a party
             or any applicable  law, regulation, judgment, injunction, order
             or  decree  binding upon  the Holder  or  to  which any  of its
             properties is subject.

             (iii) At the Closing, the Holder will deliver certificates  for
             all of the Holder's Series A Preferred Stock, duly endorsed  in
             blank, to the Company and a notice of conversion.

             (iv) The shares of  Common Stock of the Company to be  acquired
             by  the Holder  pursuant to  this Agreement are  being acquired
             for  its  own  account  with no  intention  of  distributing or
             reselling such Common Stock in  any transaction which  would be
             in violation of the  applicable securities laws  of the  United
             States  or any  state thereof,  without prejudice,  however, to
             the Holder's rights at  all times to sell or otherwise  dispose
             of  all or any part  of such shares of Common Stock pursuant to
             a registration statement under the Securities  Act of 1933,  as
             amended (the  "Securities Act"),  or  under  an exemption  from
             such registration available under the Securities Act.

             (v) The  Holder has been  afforded access  to information about
             the  Company, its  financial condition,  results of operations,
             business,  property,  management  and  prospects  sufficient to
             enable the Holder to evaluate its election to convert.

             (vi) If the  Holder should decide to  dispose of the shares  of
             Common Stock received  on conversion other than pursuant to  an
             effective registration statement under the Securities Act,  the
             Holder  may  in  connection  with   such  disposition,  at  the
             Holder's  expense, appoint  counsel of  recognized standing  in
             securities  law  (including  in-house  or  special  counsel) in
             connection with such disposition and  the Company will  accept,
             and will  recommend  the that  its transfer  agent accept,  the
             opinion  of  such  counsel  to  the  effect  that the  proposed
             disposition would not  be in violation  of the  Securities Act,
             provided   that  such   counsel  and   opinion  are  reasonably
             acceptable to the Company and its counsel.

             Section 4.  Representations and Warranties of the Company.   As
   a condition  of the Holder's agreement  to convert the  Holder's Series A
   Preferred Stock  into Common  Stock of  the Company,  the Company  hereby
   represents  and  warrants, both  as  of  the date  hereof  and as  of the
   Closing, and covenants, as follows:

             (i) The Company and  each of its subsidiaries is a  corporation
             duly  organized, validly  existing and  in good  standing under
             the laws of the jurisdiction of its incorporation, and has  all
<PAGE>
   <PAGE>4

             necessary   corporate  power  and   authority  to  conduct  its
             business  as  currently  conducted and  to  own  or  lease  the
             properties and assets it now owns or holds under  lease; and is
             duly qualified  to do  business and is  in good  standing as  a
             foreign corporation  in every  jurisdiction  in  the which  the
             conduct of  its business  or the  ownership or  leasing of  its
             properties requires  it to be so  qualified or licensed  except
             where the  failure to be  so qualified or  licensed or  in good
             standing  would not individually,  or in  the aggregate, have a
             material  adverse  effect on  the  Company.    The Company  has
             heretofore delivered to the Holder  true, complete and  correct
             copies of the Charter  and By-laws of the Company as  currently
             in effect, and no action has been  taken or authorized to amend
             or in  contemplation of the amendment  of such documents or  to
             liquidate or dissolve the Company. 

             (ii)   The  execution, delivery and performance by the  Company
             of  this Agreement have  been duly  authorized by all necessary
             corporate  actions and no further authorization on the part  of
             the Company is necessary to  authorize such execution, delivery
             and performance.  This Agreement  constitutes the legal,  valid
             and binding  agreement of the  Company enforceable  against the
             Company in accordance with its  terms except as  enforceability
             may be  limited  by general  equitable principles,  bankruptcy,
             insolvency, reorganization, moratorium  or other laws affecting
             creditors'  rights  generally   other  than  laws  relating  to
             fraudulent  conveyances.   The  shares  of Common  Stock to  be
             issued on conversion of the Holder's  Series A Preferred  Stock
             have been duly  authorized and, upon issuance on conversion  in
             accordance  with the  terms of this Agreement,  will be validly
             issued, fully paid  and non-assessable,  and free and clear  of
             any  liens, and the issuance of such shares will not be subject
             to any preemptive or similar right of any other stockholder  of
             the Company.

             (iii)  Except for  the  expiration  of  any applicable  waiting
             periods under the  Hart-Scott-Rodino Antitrust Improvements Act
             prior  to the  Closing, no  consent, approval  or authorization
             of,   or  declaration,   filing  or   registration  with,   any
             governmental or regulatory  authority is required in connection
             with  the  execution  and  delivery  by  the  Company  of  this
             Agreement,  the consummation  of the  transactions contemplated
             hereby, and the  performance by the Company of its  obligations
             hereunder.  The execution  and delivery by the Company of  this
             Agreement,  the consummation  of the  transactions contemplated
             hereby and the  performance by the  Company of  its obligations
             hereunder do not  and will not  (with the giving  of notice  or
             the  passage of  time or  both) conflict  with or  violate  the
             constitutive documents of the Company,  any agreements to which
             the  Company  is a  party  or  any applicable  law, regulation,
             judgment, injunction, order or decree  binding upon the Company
             or to which any of its properties is subject.

             (iv) Since January 1, 1992, the Company has filed all  reports,
             forms and other  documents required to be  filed by it with the
             Securities and Exchange Commission (the "Commission")  pursuant
             to the Exchange Act and the Securities  Act.  Each such report,
             form and  document  (a)  was prepared  in accordance  with  the
<PAGE>
   <PAGE>5

             requirements of the Securities Act or the Exchange Act, as  the
             case  may  be,  and  the   respective  rules  and   regulations
             thereunder, and  (b) did not as of its date  contain any untrue
             statement of a material  fact or omit to state a material  fact
             required  to  be  stated  therein  or  necessary  to  make  the
             statements  made therein,  in  light  of  the circumstances  in
             which made, not misleading.

             (v) Since February  3, 1996, there has  not been any change  or
             occurrence in or affecting the  business, results of operations
             or financial  condition of the  Company that has  had or  could
             reasonably  be expected  to have  a material adverse  effect on
             the business,  assets, condition (financial  or otherwise),  or
             the results of operations of  the Company and  its subsidiaries
             taken as a whole.

             (vi)  The   Conversion  Price  (as  defined  in  the  Series  A
             Amendment)  is $21.10.   Since  the issuance  of the  Series  A
             Preferred Stock,  no event or  circumstance has  occurred which
             requires  adjustment  of  the  Conversion  Price  pursuant   to
             Section 4 of the Series A Amendment.

             Section 5.  Covenants.   The Company and the  Holder each agree
   to use their  reasonable best efforts promptly  to make such  filings and
   requests  for consent,  seek  such  authorizations and  respond  to  such
   requests  for information,  and  to take  any  other actions  as  may  be
   necessary to consummate the transactions contemplated by this Agreement.

             Section 6.   Closing.  The Closing  shall occur on a date to be
   agreed  to  by  the parties  hereto  as  soon  as  practicable  after the
   execution  of  this  Agreement  and  the  satisfaction of  the  following
   conditions:

             (i) Each  of the representations and  warranties shall be  true
             and correct in  all respects as of  the date of  this Agreement
             and  as  of the  Closing,  as  though made  on  and as  of  the
             Closing;

             (ii)   All  registrations,   filings,  applications,   notices,
             transfers,   consents,   approvals,   orders,   qualifications,
             waivers and  other actions of  any kind required  with or  from
             any  governmental  agencies  or   bodies,  including,  but  not
             limited to the FTC and the Antitrust Division, shall have  been
             filed, made  or obtained  and  all  applicable waiting  periods
             shall  have expired  or  been  terminated,  including, but  not
             limited  to, any  applicable  waiting  period  under the  Hart-
             Scott-Rodino Antitrust Improvements Act;

             (iii) The  Company shall have  received any  necessary consents
             from  lending institutions  without the imposition  of material
             conditions;

             (iv) As  of the  Closing, no  injunction, restraining order  or
             decree of any nature  of any governmental agency or body  shall
             be in effect which  restrains or prohibits the Closing, and  no
             Federal  or  state  agency  or   governmental  body  shall   be
             threatening action to restrain or  prohibit or attach  material
             conditions to the consummation of this Agreement;
<PAGE>
   <PAGE>6

             (v)  As a condition to  the obligation of  the Company to close
             the transactions contemplated by this  Agreement, except for  a
             bona  fide  pledge  or  hypothecation,  Holder  shall  not have
             transferred any of its Series A Preferred Stock, other than  to
             an Apollo  Related Account as such term is defined in Article I
             of  the Securities  Purchase Agreement,  to any  person without
             the Company's prior written consent; and 

             (vi) As a  condition to the obligation  of the Holder to  close
             the transactions  contemplated by  this  Agreement,  as of  the
             Closing  no Change  of  Control, as  that  term is  defined  in
             Section  1 of  the Series  A Amendment,  or event  which  would
             require  an adjustment  of   the  Conversion Price  pursuant to
             Section 4 of the Series A Amendment shall have occurred.

             Section  7.   Entire Agreement;  Survival of  Provisions.   All
   provisions of  the Securities  Purchase Agreement  will continue in  full
   force and effect in accordance with  the terms thereof.   This Agreement,
   the  Securities Purchase  Agreement  and  any  other documents  expressly
   referred to  herein and therein  constitute the entire  agreement of  the
   parties  with  respect  to  the   transactions  contemplated  hereby  and
   supersede all prior agreements and  understandings with respect  thereto.
   The  representations,  warranties   and  covenants   contained  in   this
   Agreement shall survive the Closing.

             Section  8.     Communications.      All   notices  and   other
   communications provided for hereunder shall be in writing and shall  only
   be effective upon receipt addressed to the Company as follows:

             Proffitt's, Inc.
             115 North Calderwood
             Alcoa, Tennessee 37703
             Attention: Mr. R. Brad Martin
             Telecopy: (423) 981-6336

             with a copy to:

             Brian J. Martin, Esquire
             Senior Vice President and General Counsel
             3455 Highway 80 West
             Jackson, MS 39209
             Telecopy: (601) 968-5216

   and

             James A. Strain, Esquire
             Sommer & Barnard
             4000 Bank One Tower
             Indianapolis, Indiana 46204-5140
             Telecopy: (317) 236-9802

   and to Holder as follows:

             Apollo Specialty Retail Partners, L.P.
             c/o Apollo Advisors, L.P.
             Two Manhattanville Road
             Purchase, N.Y. 10577
             Attention: Mr. Michael Gross
             Telecopy: (914) 694-8032<PAGE>
   <PAGE>7


   with a copy to:

             Lion Advisers, L.P.
             1301 Avenue of the Americas
             New York, N.Y. 10019
             Attention: Mr. Josh Harris
             Telecopy: (212) 459-3300

   and

             Thomas E. Molner, Esquire
             Kramer, Levin, Naftalis, Nessen, Kamin & Frankel
             919 Third Avenue
             New York, N.Y. 10022-3852
             Telecopy: (212) 715-8000.

             Section 9.    Miscellaneous.    (i)  This  Agreement  shall  be
   governed by  the internal laws of  the State of  Tennessee.   Each of the
   parties  hereto agrees  to submit to  the jurisdiction of  the federal or
   state  courts located in the County of New York, State of New York in any
   action or proceeding arising out of or relating to this Agreement.

             (ii) Any  provision of  this Agreement which  is prohibited  or
   unenforceable in  any  jurisdiction shall,  as to  such jurisdiction,  be
   ineffective  to  the  extent  of  such  prohibition  or  unenforceability
   without  invalidating the  remaining provisions  hereof or  affecting the
   validity or enforceability of such provision in any other jurisdiction.

             (iii)  Without the  express  written  consent  of the  Company,
   neither  Holder's Series  A Preferred  Stock, nor  the rights  of  Holder
   hereunder may be  assigned or transferred (except  for a bona fide pledge
   or hypothecation) to any other person prior to Closing  other than to one
   or more Apollo Related Accounts, as  such term is defined in Article I of
   the Securities Purchase Agreement,  which Account or Accounts shall agree
   to the extent required  hereunder to convert all such Series A  Preferred
   Stock  and otherwise to be  bound hereunder as  Holder and to provide the
   Company  with  representations,  warranties and  covenants  substantially
   equivalent to those provided by Holder hereunder.

                        /next page is signature page/
<PAGE>
<PAGE>8


             IN  WITNESS  WHEREOF,  the  parties  hereto  have  caused  this
   Agreement to be  executed by their  respective officers, as  of the  date
   first above written.


                               PROFFITT'S, INC.



                               By: /s/ Brian J. Martin
                                   ______________________
                                    Brian J. Martin
                                    Senior Vice President


                          APOLLO SPECIALTY RETAIL PARTNERS, L.P.

                             By: AIF II, L.P., its General Partner

                               By: Apollo Advisors,  L.P., 
                                   its  Managing  Partner

                                  By: Apollo Capital Management, Inc.,
                                      its General Partner


                                 By: /s/ Michael D. Weiner
                                     _______________________
                                     Name:  Michael D. Weiner
                                     Title: Vice President


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