PROFFITTS INC
10-K/A, 1996-05-01
DEPARTMENT STORES
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                          UNITED STATES
                SECURITIES AND EXCHANGE COMMISSION
                      Washington, D.C.  20549
                          Amendment No. 1
                            FORM 10-K/A

(Mark One)
(X) Annual Report Pursuant to Section 13 or 15(d) of the Securities
Exchange Act of 1934

               For Fiscal Year Ended:  February 3, 1996           
        or
( ) Transition Report Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
For the transition period from _______________ to _______________

                      Commission File Number:  0-15907

           Exact name of registrant as specified in its charter:  
                              PROFFITT'S, INC.
                       State of Incorporation:  Tennessee
               I.R.S. Employer Identification Number:  62-0331040

    Address of principal executive offices (including zip code):  
                    P.O. Box 9388, Alcoa, Tennessee 37701      
Registrant's telephone number, including area code:  (423) 983-7000

 Securities registered pursuant to Section 12(b) of the Act:  NONE 
     Securities registered pursuant to Section 12(g) of the Act:  
COMMON STOCK, PAR VALUE $.10  and  PREFERRED STOCK PURCHASE RIGHTS

Indicate by check mark whether Registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities and
Exchange Act of 1934 during the preceding 12 months (or for such
shorter period that the Registrant was required to file such
reports) and (2) has been subject to such filing requirements for
the past 90 days.  Yes (X)    No ( )

Indicate by check mark if disclosure of delinquent filers pursuant
to Item 405 of Regulation S-K is not contained herein, and will not
be contained, to the best of the Registrant's knowledge, in
definitive proxy or information statements incorporated by
reference in Part II of this Form 10-K or any amendment to this
Form 10-K.  (X)

The aggregate market value of the voting stock held by non-
affiliates of the Registrant as of March 22, 1996 was approximately
$532,150,352.

As of March 22, 1996, the number of shares of the Registrant's
Common Stock outstanding was 19,210,024.

                      DOCUMENTS INCORPORATED BY REFERENCE
     (1) Portions of the Proffitt's, Inc. Annual Report to
Shareholders for the Fiscal Year Ended February 3, 1996 are
incorporated by reference into Part II.
     (2) Portions of the Proffitt's, Inc. Proxy Statement dated May
1, 1996 for the Annual Shareholders' Meeting to be held on June 19,
1996 are incorporated by reference into Part III.

The Exhibit Index is on page      of this document.
<PAGE>

Report of Independent Accountants





To the Board of Directors

of Proffitt's, Inc.:

We have audited the accompanying statement of net assets
available for Plan benefits of the Proffitt's, Inc. Employee
Stock Purchase Plan (the "Plan") as of January 31, 1996 and the
related statement of changes in net assets available for plan
benefits for the year then ended.  These financial statements
are the responsibility of the Plan's management.  Our
responsibility is to express an opinion on these financial
statements based on our audit.

We conducted our audit in accordance with generally accepted
auditing standards.  Those standards require that we plan and
perform the audit to obtain reasonable assurance about whether
the financial statements are free of material misstatement.  An
audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An
audit also includes assessing the accounting principles used and
significant estimates made by management, as well as the overall
financial statement presentation.  We believe our audit provides
us a reasonable basis for our opinion.

In our opinion, the financial statements referred to above
present fairly, in all material respects, the net assets
available for Plan benefits as of January 31, 1996, and the
related changes in net assets available for plan benefits for
the year then ended in conformity with generally accepted
accounting principles.



                                   COOPERS & LYBRAND L.L.P.



Atlanta, Georgia

April 26, 1996



Proffitt's, Inc. Employee Stock Purchase Plan

Statement of Net Assets Available for Plan Benefits

as of January 31, 1996





Cash held by Proffitt's, Inc.                      $   2,123
           
Due to participants                                   (2,123)    
           
Net assets available for plan benefits             $       0

The accompanying notes are an integral part of these financial
statements.                                                      
               



Proffitt's, Inc. Employee Stock Purchase Plan

Statement of Changes in Net Assets

for the year ended January 31, 1996





Additions:                                                       
                

     Participant contributions                        $ 254,465

     Deductions:                                                  
      Purchase of common stock                          250,826

      Excess contributions 
      due to participants                                 2,123

     Participant withdrawals                              1,516

     Change in net assets                                     0

     Net assets at the 
      beginning of year                                       0

     Net assets at the end of year                    $       0

The accompanying notes are an integral part of these financial
statements.                                                      
               


Proffitt's, Inc. Employee Stock Purchase Plan

Notes to Financial Statements



     1.   Summary of Significant Accounting Policies and
Description of the Plan:

The following description of the Proffitt's, Inc. Employee Stock
Purchase Plan (the "Plan") is provided for general information
only.  Participants should refer to the Plan agreement for a more
complete description of the Plan's provisions.

General

The Plan is a defined contribution plan providing employees of
Proffitt's, Inc. and its subsidiaries (the "Company") an
opportunity to purchase shares of Common Stock of the Company.  The
Plan is intended to qualify as an Employee Stock Purchase Plan
under Section 423 of the Internal Revenue Code of 1986, as amended.



The number of shares of common stock to be issued under the Plan
and period for which the option will remain outstanding (the
"Option Period") is based on an annual determination by the
Compensation Committee of the Company's Board of Directors.  The
initial Option Period under the Plan commenced on February 1, 1995
and ended on January 31, 1996.  The price at which the stock may be
purchased is the lesser of 85% of the closing price per share on
the last business day preceding (i) the grant of the option, or
(ii) the exercise of the option.  During the current year shares
purchased by the Plan were at an exercise price of $18.70 per
share.

Contributions

Eligible employees may make an annual election to contribute to the
Plan through payroll deductions.  Contributions are subject to
limitations to be set annually by the Compensation Committee of the
Proffitt's, Inc. Board of Directors.  Each participant's account is
credited with the participant's contribution. Participants are
fully vested in their voluntary contributions.

Payment of benefits

As soon as practicable after the purchase of stock by the Plan for
its participants, the Company will deliver to each participant
certificates representing the shares purchased on their account. 
Amounts remaining in participants accounts representing fractional
shares will be returned to the participant after completion of the
purchase without interest.

Administrative Expenses

The Company pays for all administrative expenses of the Plan.

Basis of Accounting

The financial statements have been prepared on the accrual basis of
accounting.


     2.   Plan Termination:

Although it has not expressed any intent to do so, the Company has
the right under the Plan to alter, suspend, amend or terminate the
plan.  In the event of Plan termination, the participants rights to
acquire stock during that Plan year would continue until the end of
the current Option Period, at which time shares and cash
representing fractional shares would be distributed and no further
contributions would be accepted.




                                          Proffitt's, Inc.
                                     __________________________   
                                     Registrant

Date:     May 1, 1996                   /s/  James E. Glasscock   
                                     ___________________________  
                                      James E. Glasscock
                                        Executive Vice President, 
                                        Chief Financial Officer,  
                                       and Treasurer

Pursuant to the requirements of the Securities Exchange Act of
1934, this report has been signed below by the following persons on
behalf of the Registrant and in the capacities and on the dates
indicated.

  /s/  R. Brad Martin                    /s/  Michael S. Gross
___________________________        ______________________________
R. Brad Martin                         Michael S. Gross
Chairman of the Board                  Director
and Chief Executive Officer

/s/  W. Thomas Gould                    /s/  G. David Hurd
__________________________          ______________________________
W. Thomas Gould                        G. David Hurd
Vice Chairman of the Board             Director

/s/  James A. Coggin                   /s/  Richard D. McRae
__________________________          ______________________________
James A. Coggin                        Richard D. McRae
President and Chief                    Director
Operating Officer

/s/  Bernard E. Bernstein             /s/  C. Warren Neel
_________________________           _______________________________
Bernard E. Bernstein                  C. Warren Neel
Director                              Director

/s/  Edmond D. Cicala                /s/  Harwell W. Proffitt
___________________________         _______________________________
Edmond D. Cicala                     Harwell W. Proffitt
Director                             Director

/s/  Ronald de Waal                  /s/  Gerald Tsai, Jr.
___________________________         _______________________________
Ronald de Waal                       Gerald Tsai, Jr.
Director                             Director

/s/  Gerard K. Donnelly             /s/  Julia A. Bentley
__________________________         ________________________________
Gerard K. Donnelly                  Julia A. Bentley
Director                            Senior Vice President
                                    and Secretary
/s/  Donald F. Dunn
__________________________
Donald F. Dunn
Director

                            Exhibit Index

Exhibit
No.          Description

23      Consent of Independent Accountants



                    CONSENT OF INDEPENDENT ACCOUNTANTS


We consent to the incorporation by reference in this Registration
Statement of Proffitt's, Inc. on Form S-8 of our report dated April
26, 1996 on our audit of the financial statements of the
Proffitt's, Inc. Employee Stock Purchase Plan as of January 31,
1996 and for the year then ended included in this report on Form
10-K/A

                                 /s/ Coopers & Lybrand L.L.P.
                        
                               COOPERS & LYBRAND L.L.P.

Atlanta, Georgia
April 30, 1996
  


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