PROFFITTS INC
10-K, 1997-04-29
DEPARTMENT STORES
Previous: MEDIALINK WORLDWIDE INC, 10-K405, 1997-04-29
Next: ML LEE ACQUISITION FUND L P, DEF 14A, 1997-04-29



                                         Commission File Number 0-15907

           UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                        Washington, D.C.  20549
                               FORM 10-K

(Mark One)
(X)  Annual Report Pursuant to Section 13 or 15(d) of the Securities
     Exchange Act of 1934
              For Fiscal Year Ended:  February 1, 1997 or
( )  Transition Report Pursuant to Section 13 or 15(d) of the Securities
     Exchange Act of 1934

     For the transition period from ____________ to ____________
                                  
                  Commission File Number:  0-15907
                                  
        Exact name of registrant as specified in its charter:
                          PROFFITT'S, INC.
                                  
                 State of Incorporation:  Tennessee
                                  
         I.R.S. Employer Identification Number:  62-0331040
                                  
    Address of principal executive offices (including zip code):
            P.O. Box 20080, Jackson, Mississippi 39289  
                                  
 Registrant's telephone number, including area code:  (601) 968-4400
                                  
  Securities registered pursuant to Section 12(b) of the Act:  None
     Securities registered pursuant to Section 12(g) of the Act:
  Common Stock, Par Value $.10 and Preferred Stock Purchase Rights
                                  
Indicate by check mark whether Registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities and
Exchange Act of 1934 during the preceding 12 months (or for such shorter
period that the Registrant was required to file such reports) and (2)
has been subject to such filing requirements for the past 90 days.

                           Yes (X)    No ( )

Indicate by check mark if disclosure of delinquent filers pursuant to
Item 405 of Regulation S-K is not contained herein, and will not be
contained, to the best of the Registrant's knowledge, in definitive
proxy or information statement incorporated by reference in Part II of
this Form 10-K or any amendment to this Form 10-K.   ( )

The aggregate market value of the voting stock held by non-affiliates of
the Registrant as of March 21, 1997 was approximately $958,639,644.

As of March 21, 1997, the number of shares of the Registrant's Common
Stock outstanding was 28,128,846.

                  DOCUMENTS INCORPORATED BY REFERENCE

(1)  Portions of the Proffitt's, Inc. Annual Report to Shareholders for
     the Fiscal Year Ended February 1, 1997 are incorporated by
     reference into Part II.
(2)  Portions of the Proffitt's, Inc. Proxy Statement dated May 1, 1997
     for the Annual Shareholders' Meeting to be held on June 19, 1997
     are incorporated by reference into Part III.

The Exhibit Index is on page __________ of this document.



                          TABLE OF CONTENTS

            Item                                                        Page
             -----                                                     -----
Part I         1     Business.                                           3
               2     Properties.                                         9
               3     Legal Proceedings.                                 18
               4     Submission of Matters to a Vote of Security
                     Holders.                                           18
                     Executive Officers of the Registrant.              18

Part II       5      Market for Registrant's Common Equity and Related
                     Stockholder Matters.                               24
              6      Selected Financial Data.                           24
              7      Management's Discussion and Analysis of Financial
                     Condition and Results of Operations.               24
              8      Financial Statements and Supplementary Data.       24
              9      Changes in and Disagreements with Accountants on
                     Accounting and Financial Disclosure.               24

Part III     10      Directors and Executive Officers of the
                     Registrant.                                        25
             11      Executive Compensation.                            25
             12      Security Ownership of Certain Beneficial Owners
                     and Management.                                    25
             13      Certain Relationships and Related Transactions.    25

Part IV      14      Exhibits, Financial Statement Schedules, and
                     Reports on Form 8-K.                               26

Signatures                                                              28
     

                               PART I

Item 1.  Business.

General.

Founded in 1919, Proffitt's, Inc. ("Proffitt's" or the "Company") is a
leading regional department store company primarily offering moderate to
better brand name fashion apparel, shoes, accessories, cosmetics, and
decorative home furnishings.  Proffitt's stores are principally anchor
stores in leading regional or community malls.

Proffitt's operates five store divisions.  The Proffitt's Division,
headquartered in Knoxville, Tennessee, operates 19 stores in Tennessee
(12), Georgia (2), Kentucky (2), North Carolina (1), Virginia (1), and
West Virginia (1).  The McRae's Division, headquartered in Jackson,
Mississippi, operates 29 stores in Alabama (14), Mississippi (12),
Florida (2), and Louisiana (1).  The Younkers Division, headquartered in
Des Moines, Iowa, operates 48 stores in Iowa (18), Wisconsin (17),
Michigan (5), Nebraska (5), Illinois (1), Minnesota (1), and South
Dakota (1).  The Parisian Division, headquartered in Birmingham,
Alabama, operates 40 stores in  Alabama (15), Georgia (7), Florida (4),
Ohio (4), South Carolina (3), Tennessee (3), Indiana (2), Michigan (1),
and Mississippi (1).  The Herberger's Division, headquartered in St.
Cloud, Minnesota, operates 39 stores in Minnesota (14), Montana (5),
Nebraska (5), Wisconsin (4), North Dakota (3), South Dakota (3), Iowa
(2), Colorado (1), Illinois (1), and Wyoming (1).

Proffitt's has experienced significant growth since 1992.  During 1992
and 1993, Proffitt's purchased certain real and personal property and
assumed certain operating leases of eighteen store locations from Hess
Department Stores, Inc. and Crown American Corporation.  The acquired
locations were in Tennessee, Virginia, Georgia, and Kentucky.  These
stores were renovated and placed in service as Proffitt's Division
stores in 1992 and 1993.  Seven of these stores, located in Virginia,
were subsequently sold to Dillard Department Stores, Inc. in April 1997.

In March 1994, Proffitt's acquired all of the outstanding Common Stock
of Macco Investments, Inc., a holding company for McRae's, Inc., a
privately-owed retail department store chain with 28 stores
headquartered in Jackson, Mississippi.  The transaction was accounted
for as a purchase.

In April 1995, Proffitt's completed the purchase of Parks-Belk Company,
the owner/operator of four Parks-Belk stores located in northeastern
Tennessee.  Three stores were renovated and opened as Proffitt's
Division stores during 1995; one store was permanently closed.  The
transaction was accounted for as a purchase.

Effective February 3, 1996 (immediately preceding the Company's prior
fiscal year end), Proffitt's combined its business with Younkers, Inc.,
a 51 unit, publicly-owned retail department store chain headquartered in
Des Moines, Iowa.  This combination was accounted for as a pooling of
interests.  Each outstanding share of Younkers, Inc. Common Stock was
converted into ninety-eight one-hundredths (.98) shares of Proffitt's
Common Stock, with approximately 8.8 million shares issued in the
transaction.  Outstanding options to purchase Younkers Common Stock were
converted into options to purchase approximately 677,000 shares of
Proffitt's Common Stock.

On October 11, 1996, Proffitt's acquired Parisian, Inc., a closely-held
38 unit specialty department store company headquartered in Birmingham,
Alabama.  This business combination was accounted for as a purchase. 
Proffitt's paid Parisian shareholders approximately $110 million in cash
and issued approximately 2.9 million shares of Common Stock. 
Outstanding options to purchase Parisian Common Stock were converted
into options to purchase approximately 406,000 shares of Proffitt's
Common Stock.

Effective February 1, 1997 (immediately preceding the Company's current
fiscal year end), Proffitt's combined its business with G.R.
Herberger's, Inc., a 40 unit, employee-owned retail department store
chain headquartered in St. Cloud, Minnesota.  This combination was
accounted for as a pooling of interests.  Each outstanding share of G.R.
Herberger's, Inc. Common Stock was converted into approximately .4985
shares of Proffitt's Common Stock, with 4.0 million shares issued in the
transaction.

Proffitt's closed three unproductive units (one Proffitt's store and two
Younkers stores) in January 1996, an additional unproductive Younkers
unit in August 1996, and an unproductive Herberger's store in January
1997.  Two additional Younkers stores were sold to a third party in
March 1996.

A new McRae's store in Selma, Alabama was opened in March 1996, a new
Proffitt's Division store was opened in Morgantown, West Virginia in
October 1996, and new Parisian stores were opened in Macon, Georgia and
Tupelo, Mississippi in February 1997 and April 1997, respectively. 
Proffitt's has announced the planned openings of a new Proffitt's
Division store in Parkersburg, West Virginia in 1998; new McRae's stores
in Biloxi and Meridian, Mississippi and Baton Rouge, Louisiana in 1997;
new Younkers units in Grandville, Michigan and Iowa City, Iowa in 1998;
and new Parisian stores in Birmingham, Alabama and metropolitan Atlanta,
Georgia in 1997.  Proffitt's is currently negotiating several other new
unit opportunities.  In addition, several store renovations and
expansions are planned for 1997.

During 1995 and 1996, in order to improve efficiencies and reduce
overhead costs, Proffitt's centralized certain administrative and
support functions, such as accounting, information systems, credit, and
store planning, for the Proffitt's, McRae's, and Younkers Divisions. 
Proffitt's is in the process of further consolidating these functions to
include the Parisian Division, with the majority of this restructuring
to be completed by fall 1997.  Consolidation of these functions for the
Herberger's division will begin in 1997 and be completed in 1998. 
Merchandising, stores, sales promotion/advertising, visual, and various
support functions for the Proffitt's, McRae's, Younkers, Parisian, and
Herberger's Divisions will remain headquartered in Knoxville, Jackson,
Des Moines, Birmingham, and St. Cloud, respectively.


Merchandising.

Proffitt's merchandising strategy is to provide middle to upper income
customers a wide assortment of quality fashion apparel, shoes,
accessories, cosmetics, and decorative home furnishings at competitive
prices.  Proffitt's commitment to a branded merchandising strategy,
enhanced by its merchandise presentation and high level of customer
service, makes it a preferred distribution channel for premier brand-name
merchandise.  Key brands featured include Liz Claiborne, Marisa
Christina, Susan Bristol, Karen Kane, Jones New York, Polo/Ralph Lauren,
Tommy Hilfiger, Nautica, Calvin Klein, Guess, Haggar, Estee Lauder,
Clinique, Lancome, Vanity Fair, Nine West, Enzo, Coach, Brighton,
Birkenstock, and Timberland.  Proffitt's supplements its branded
assortments with high-quality private-label merchandise in selected
areas.  Private label offerings are intended to provide national brand
quality at lower prices.

Proffitt's has developed a thorough knowledge of each of its regional
markets and customer bases.  This market knowledge is gained through the
Company's regional merchandising structure in conjunction with store
visits by senior management and merchandising personnel and use of on-line
merchandise information.  Proffitt's strives to tailor each store's
merchandise assortments to the unique characteristics of its markets.

The Company recently formed the Proffitt's Merchandising Group (the
"Group") headquartered in Birmingham, Alabama.  The Group coordinates
merchandising planning and execution, as well as visual, marketing, and
advertising activities between the merchandising divisions.  

Certain departments in Proffitt's stores are leased to independent
companies in order to provide high quality service and merchandise where
specialization and expertise are critical and economics do not justify
Proffitt's direct participation in the business.  The leased departments
vary by store to complement Proffitt's own merchandising departments. 
Leased departments include fine jewelry, beauty salon, and maternity
departments.  The terms of the lease agreements typically are between
one and three years and require the lessee to pay for fixtures and
provide its own employees.  Leased department sales are included in
Proffitt's total sales.  Management regularly evaluates the performance
of the leased departments and requires compliance with established
customer service guidelines.

The shoe business was a leased operation at the Younkers Division until
August 1996, when it was converted to an owned operation.  Management
believes this conversion has positive sales and gross margin
implications for the Company.  The shoe departments at the other
Divisions are also owned.

For the year ended February 1, 1997, Proffitt's percentages of net sales
by major merchandise category (by division) were as follows:

<TABLE>
<CAPTION>

Category:         Proffitt's    McRae's        Younkers     Parisian     Herberger's      Total
- --------         ----------   ---------       ----------  -----------     ----------    --------

<S>                   <C>         <C>             <C>          <C>            <C>           <C>
Women's                32.6%       25.9%           31.7%        27.5%          39.0%         31.3%
Men's                  13.7        16.6            16.1         25.0           15.3          16.9
Home                   11.1        15.3            15.6          2.1            9.4          12.1
Cosmetics              15.0        11.4            10.9         10.9            8.6          11.2
Children's              7.8         7.3             6.8          9.5           12.9           8.4
Accessories             6.7         7.1             6.2          8.2            5.6           6.6
Shoes                   7.3         8.0             2.9         10.1            5.4           6.1
Lingerie                4.2         3.9             4.6          3.2            3.8           4.0
                      ------       ------          ------       ------        ------          -----
Owned                  98.4        95.5            94.8         96.5          100.0          96.6
Leased                  1.6         4.5             5.2          3.5            0.0           3.4
                      ------       ------          ------       ------        ------          -----
Total                 100.0%      100.0%          100.0%       100.0%         100.0%        100.0%

</TABLE>

Note: Percentages above represent the entire year even though the
Parisian Division was not owned by Proffitt's for the entire year.

Pricing

Proffitt's primary merchandise focus is on moderate to better-priced
nationally branded merchandise.  Management believes that customers
respond to promotional events more favorably than they do to "everyday
low pricing."  Accordingly, while the Company continues to maintain a
pricing structure that provides value to its customers, Proffitt's
business is somewhat promotional.  Proffitt's runs various promotional
events throughout the year.

Proffitt's recognizes that competitors sometimes price merchandise below
Proffitt's prices.  In such situations, it is Proffitt's policy to match
competitors' prices.  Accordingly, sales associates have the authority
to reduce the price of any merchandise if the customer has seen the same
item advertised or sold at a lower price in the same market.

Purchasing and Distribution

Proffitt's purchases merchandise from numerous suppliers.  Management
monitors Proffitt's profitability and sales history with each supplier
and believes it has alternative sources available for each category of
merchandise it purchases.  Management believes it has good relationships
with its suppliers.

The 85,000 square foot distribution facility serving the Proffitt's
Division is located in metropolitan Knoxville, Tennessee, and the
164,000 square foot distribution center for the McRae's Division is
located in Jackson, Mississippi.  The Younkers Division is served by two
distribution facilities.  An 182,000 square foot center in Green Bay,
Wisconsin serves the Division's northern stores, and an 120,000 square
foot facility in Ankeny, Iowa serves the Division's southern stores. 
Parisian's 125,000 square foot distribution facility is located in
Birmingham, Alabama.  Herberger's operates a 98,000 square foot
distribution center near St. Cloud, Minnesota.

The distribution centers utilize the latest technology.  Proffitt's
utilizes UPC barcode technology which is designed to move merchandise
onto the selling floor quicker and more cost-effectively by allowing
vendors to deliver floor-ready merchandise to the distribution
facilities.  For example, high speed automated conveyor systems are
capable of scanning bar coded labels and diverting cartons to the proper
merchandise processing areas.  Some types of merchandise are being
processed in the receiving area and immediately "cross docked" to the
shipping dock for delivery to the stores.  Certain processing areas are
staffed with personnel equipped with hand-held radio frequency terminals
that can scan a vendor's bar code and transmit the necessary information
to a computer to check-in merchandise.  This technology, when fully
utilized, will create a nearly paperless environment for the
distribution function.

Management Information Systems

Proffitt's information systems provide information necessary for
management operating decisions, cost reduction programs, and customer
service enhancements.  Individual data processing systems include
point-of-sale and sales reporting, purchase order management, receiving,
merchandise planning and control, payroll, human resources, general
ledger, credit, and accounts payable systems.  Bar code ticketing is
used, and scanning is utilized at all point-of-sale terminals. 
Information is made available on-line to merchandising staff and store
management on a timely basis, thereby reducing the need for paper
reports.  Proffitt's uses electronic data interchange technology (EDI)
with many of its top vendors to facilitate timely merchandise
replenishment.

Proffitt's continually upgrades its information systems to improve
operations and support future growth.

Marketing

Proffitt's advertising and promotions are coordinated to reinforce its
market position as a fashion department store selling quality
merchandise at competitive prices.  Advertising is balanced among
fashion advertising, price promotions, and special events.

Proffitt's uses a multi-media approach, including newspaper, television,
radio, and direct mail.  The Company's advertising and special events
are produced by divisional in-house sales promotion staffs in
conjunction with outside advertising agencies, when needed.  Proffitt's
utilizes data captured through the use of the Proffitt's, McRae's,
Younkers, and Parisian credit cards to develop segmented advertising and
promotional events targeted at specific customers who have established
purchasing patterns for certain brands, departments, and store
locations.  To promote its image as the fashion leader in its markets,
Proffitt's also sponsors fashion shows and in-store special events
highlighting Proffitt's key brands.

Proprietary Credit Cards

The Company issues proprietary credit cards for each of the Proffitt's,
McRae's, Younkers, and Parisian Divisions.  Frequent use of the
Company's proprietary credit cards by customers is an important element
in the Company's marketing and growth strategies.  The Company believes
that proprietary credit card holders shop more frequently with the
Company, purchase more merchandise, and are generally more loyal to the
Company than are customers who pay with cash or third-party credit
cards.  As previously mentioned, the Company also makes frequent use of
the names and addresses of its proprietary credit card holders in direct
marketing efforts.

The Company seeks to expand the number and use of its proprietary credit
cards by, among other things, providing incentives to sales associates
to open "instant credit" accounts, which can generally be opened within
approximately three minutes.  Also, customers who open accounts are
entitled to certain discounts on initial and subsequent purchases.  

The Company has approximately 1.9 million credit accounts which have
been active within the prior six months.

The Herberger's Division does not currently issue a proprietary credit
card but will introduce such a card to its customer base beginning in
May 1997.

Customer Service

Proffitt's believes that personal customer attention builds loyalty and
that Proffitt's sales associates generally provide a level of customer
service superior to its competitors.  Each store is staffed with
knowledgeable, friendly sales associates skilled in salesmanship and
customer service.  Sales associates maintain customer records, send
personalized thank-you notes, and communicate personally with customers
to advise them of special promotions and new merchandise offerings. 
Superior customer service is encouraged through the development and
monitoring of sales/productivity goals and through specific award and
recognition programs.

Seasonality

Proffitt's business, like that of most retailers, is subject to seasonal
influences, with a significant portion of its net sales and net income
realized during the fourth quarter of each year, which includes the
Christmas selling season.  Generally, more than 30% of the Company's
sales and over 50% of its net income are generated during the fourth
quarter.

Competition

The retail department store business is highly competitive.  Proffitt's
stores compete with several national and regional department stores,
specialty apparel stores, and other retail stores, some of which have
greater financial and other resources than Proffitt's.  Management
believes that its knowledge of Proffitt's regional markets and customer
base, combined with providing superior customer service and a broad
selection of quality fashion merchandise at competitive prices in prime
store locations, provides a competitive advantage.

Associates

At March 31, 1997, the Company employed approximately  27,000
associates, of which approximately 13,000 were employed on a part-time
basis.  Proffitt's hires additional temporary employees and increases
the hours of part-time employees during seasonal peak selling periods. 
Approximately 20 associates in the Younkers Division are covered by a
collective bargaining agreement.  Proffitt's considers its relations
with its employees to be good.
 

Item 2.  Properties.

The Proffitt's Division's leased administrative offices are located in
metropolitan Knoxville, Tennessee and consist of approximately 44,000
square feet.  The Division's owned distribution center is located in
metropolitan Knoxville and contains approximately 85,000 square feet.

The McRae's Division owns its administrative office building in Jackson,
Mississippi, which  consists of 272,000 square feet of space.  McRae's
164,000 square foot distribution center in metropolitan Jackson is
owned.

The Younkers Division's leased administrative office space is located
with the Downtown store in Des Moines, Iowa and consists of 127,000
square feet of space.  The 120,000 and 182,000 square foot distribution
centers in Ankeny, Iowa and Green Bay, Wisconsin, respectively, are
owned.

The Parisian Division's owned administrative office building is located
in Birmingham, Alabama and consists of 125,000 square feet.  The 125,000
square foot Parisian distribution facility in Birmingham is owned.

The Herberger's Division's owned administrative offices are located with
the St. Cloud, Minnesota store and consist of 58,000 square feet of
space.  The 98,000 square foot distribution center in Sartell,
Minnesota, near St. Cloud, is owned.

The following table summarizes all owned and leased store locations. 
Store leases generally require Proffitt's to pay the greater of a fixed
minimum rent or an amount based on a percentage of sales.  Generally,
Proffitt's is responsible under its store leases for a portion of mall
promotion and common area maintenance expenses and for certain utility,
property tax, and insurance expenses.  Typically, Proffitt's contributes
to common mall promotion, maintenance, property tax, and insurance
expenses at its owned locations.

<TABLE>
<CAPTION>

                                             APPROX.    APPROX.                YEAR     RENOVATED
                                              GROSS    SELLING    OWNED/      OPENED OR    OR 
STORE LOCATIONS                             FOOTAGE    FOOTAGE    LEASED       ACQUIRED   EXPANDED
_____________________________              _________   _________   _______    _________ _________
<S>                                         <C>        <C>         <C>         <C>      <C>
PROFFITT'S DIVISION:

KNOXVILLE, TN METROPOLITAN MARKET:
  College Square (Morristown, TN)               50,000     43,000  Owned       1993        -
  East Towne                                   102,000     85,600  Owned       1984     1992
  Foothills (Maryville, TN)*                   145,000    121,000  Owned       1983     1993
  Oak Ridge (Oak Ridge, TN)*                   111,000     94,600  Leased      1974     1993
  Proffitt's Plaza (Athens, TN)                 54,000     48,200  Leased      1965     1992
  West Town                                    161,800    141,000  Leased      1972     1995

CHATTANOOGA, TN METROPOLITAN MARKET:
  Bradley Square (Cleveland, TN)                50,000     45,800  Leased      1992     1992
  Hamilton Place*                              245,000    202,300  Owned       1988     1993
  Mt. Berry Square (Rome, GA)                   65,000     56,300  Leased      1993     1993
  Northgate                                     94,500     80,800  Owned       1989     1993
  Walnut Square (Dalton, GA)                    55,000     48,400  Owned       1988     1988

TRI-CITIES, TN/VA METROPOLITAN MARKET:
  Bristol Mall (Bristol, VA)                    46,000     39,300  Leased      1992       -
  Fort Henry (Kingsport, TN)*                  141,500    121,300  Leased      1992     1995
  Greeneville Commons
   (Greeneville, TN)                            41,700     35,800  Leased      1995        -
  Mall at Johnson City
   (Johnson City, TN)*                         152,000    127,700  Leased      1992     1995

ASHEVILLE, NC METROPOLITAN MARKET:
  Biltmore Square Mall                          80,000     71,100  Owned       1989        -

KENTUCKY:
  Ashland Town Center (Ashland, KY)             65,000     56,600  Leased      1993     1993
  Towne Mall (Elizabethtown, KY)                50,000     41,800  Leased      1993     1993

WEST VIRGINIA:
  Morgantown (Morgantown, WV)                   85,700     75,800  Leased      1996     1996

  TOTAL PROFFITT'S DIVISION
   (19 stores)                               1,795,200  1,536,400

*Dual store operation.


                                             APPROX.    APPROX.                YEAR     RENOVATED
                                              GROSS    SELLING    OWNED/      OPENED OR    OR 
STORE LOCATIONS                             FOOTAGE    FOOTAGE    LEASED       ACQUIRED   EXPANDED
_____________________________              _________   _________   _______    _________ _________

MCRAE'S DIVISION:

JACKSON, MS METROPOLITAN MARKET:
  Meadowbrook Mart                              68,900     57,600  Leased       1955     1987
  Metrocenter                                  231,400    188,000  Owned       1978       1992
  Northpark (Ridgeland, MS)                    207,200    176,100  Owned       1984        -

BIRMINGHAM, AL METROPOLITAN MARKET:
  Brookwood Village                            108,800     89,900  Leased       1975     1993
  Century Plaza                                125,100    109,900  Leased       1980     1991
  Riverchase Galleria (Hoover, AL)             136,200    121,200  Leased       1986        -
  Roebuck Plaza                                 65,600     55,800  Leased       1960        -
  Western Hills (Fairfield, AL)                129,600    109,200  Leased       1980     1986

HUNTSVILLE, AL:
  Madison Square                                99,700     86,400  Leased       1984        -
  Parkway City                                  75,700     60,800  Leased       1961        -

FLORIDA PANHANDLE:
  Santa Rosa (Mary Ester, FL)                   83,900     75,100  Owned       1986        -
  University (Pensacola, FL)                   145,300    114,000  Owned       1974       1986

MOBILE, AL:
  Springdale                                   168,300    141,800  Owned       1984        -

OTHER MISSISSIPPI MARKETS:
  Barnes Crossing (Tupelo, MS)                 100,200     88,900  Owned       1976       1990
  Greenville (Greenville, MS)                   68,100     59,100  Leased       1973        -
  Natchez (Natchez, MS)                         67,300     57,100  Leased       1979     1993
  Pemberton (Vicksburg, MS)                     63,200     54,500  Owned       1970       1985
  Sawmill Square (Laurel, MS)                   65,800     58,500  Owned       1981        -
  Singing River (Gautier, MS)                   89,300     79,200  Owned       1980        -
  TurtleCreek (Hattiesburg, MS)                129,000    110,400  Owned       1973       1995
  University (Columbus, MS)                     75,700     66,700  Owned       1983        -
  Village Fair (Meridian, MS)                   78,700     67,300  Leased       1972        -

OTHER ALABAMA MARKETS:
  Eastdale (Montgomery, AL)                     69,200     62,400  Leased       1977        -
  Gadsden (Gadsden, AL)                         80,500     69,400  Leased       1974     1994
  Regency Square (Florence, AL)                 41,000     35,200  Leased       1978        -
  Selma (Selma, AL)                             74,200     63,900  Leased       1996        -
  University (Tuscaloosa, AL)                   90,900     80,000  Leased       1980        -
  Wiregrass Commons (Dothan, AL)                96,200     87,000  Leased       1986        -

LOUISIANA:
  Pecanland (Monroe, LA)                       106,500     94,800  Owned       1985        -

  TOTAL MCRAE'S DIVISION
   (29 stores)                               2,941,500  2,520,200


                                             APPROX.    APPROX.                YEAR     RENOVATED
                                              GROSS    SELLING    OWNED/      OPENED OR    OR 
STORE LOCATIONS                             FOOTAGE    FOOTAGE    LEASED       ACQUIRED   EXPANDED
_____________________________              _________   _________   _______    _________ _________

YOUNKERS DIVISION

DES MOINES, IA METROPOLITAN MARKET:
  Downtown                                     113,800    104,100  Leased       1900     1994
  Merle Hay                                    195,000    154,900  Leased       1959     1995
  Southridge                                   105,000     91,200  Leased       1975     1994
  Valley West                                  164,000    143,300  Leased       1972     1995

CEDAR RAPIDS, IA:
  Lindale                                      100,000     89,200  Leased       1960        -
  Westdale                                     100,000     79,000  Leased       1980     1995

SIOUX CITY, IA:
  Sioux City Mall                               90,000     77,000  Leased       1980        -
  Town Square Downtown                          60,000     47,300  Leased       1986        -

QUAD CITIES, IA/IL METROPOLITAN MARKET:
  Duck Creek Plaza (Bettendorf, IA)             60,000     53,800  Leased       1960        -
  Northpark (Davenport, IA)                    100,000     86,100  Leased       1973     1994
  Southpark (Moline, IL)                       100,000     91,600  Leased       1974     1990

MILWAUKEE, WI:
  Northridge                                   167,400    142,000  Leased       1992        -
  Southridge                                   204,400    163,700  Leased       1992     1996

MADISON, WI:
  East Towne                                   138,400    123,700  Leased       1992     1994
  West Towne                                   139,600    126,100  Leased       1992        -

OMAHA, NE:
  Crossroads                                   190,000    160,800  Leased       1987        -
  Oakview                                      150,000    129,100  Leased       1991        -
  Westroads                                    172,000    142,000  Leased       1968     1994

OTHER IOWA MARKETS:
  College Square (Cedar Falls, IA)              83,500     75,800  Leased       1986     1986
  Crossroads Center (Fort Dodge, IA)            54,200     48,800  Leased       1979     1994
  Kennedy Center (Dubuque, IA)                 126,300    107,000  Leased       1968     1993
  Marshalltown Plaza
   (Marshalltown, IA)                           40,000     33,700  Leased       1992     1994
  North Grand (Ames, IA)                        50,000     43,600  Leased       1987        -
  Old Capitol (Iowa City, IA)                   60,000     50,800  Leased       1980        -
  Southbridge (Mason City, IA)                  59,500     51,600  Leased       1984     1994
  Westland (West Burlington, IA)                47,000     42,600  Leased       1977     1994

                                             APPROX.    APPROX.                YEAR     RENOVATED
                                              GROSS    SELLING    OWNED/      OPENED OR    OR 
STORE LOCATIONS                             FOOTAGE    FOOTAGE    LEASED       ACQUIRED   EXPANDED
_____________________________              _________   _________   _______    _________ _________

YOUNKERS DIVISION (cont.):

OTHER WICONSIN MARKETS:
  Downtown (Sheboygan, WI)                     136,900     98,800  Leased       1992        -
  Downtown (Sturgeon Bay, WI)                   57,100     42,000  Leased       1992        -
  Edgewater Plaza (Manitowoc, WI)               44,300     40,300  Leased       1992        -
  Forest (Fond du Lac, WI)                      78,400     71,400  Leased       1992        -
  Fox River (Appleton, WI)                     113,000    102,600  Leased       1992        -
  London Square (Eau Claire, WI)                98,800     91,900  Leased       1992        -
  Mariner (Superior, WI)                        43,300     40,300  Leased       1992        -
  Northway (Marshfield, WI)                     44,400     39,700  Leased       1992        -
  Pine Tree (Marinette, WI)                     43,300     40,200  Leased       1992        -
  Port Plaza (Green Bay, WI)                   255,000    167,900  Leased       1992        -
  Rapids (Wisconsin Rapids, WI)                 44,400     40,200  Leased       1992        -
  Regency (Racine, WI)                         113,600     85,600  Leased       1992        -
  Wausau Center (Wausau, WI)                    98,900     88,600  Leased       1992        -

MICHIGAN MARKETS:
  Bay City (Bay City, MI)                       67,700     60,500  Leased       1992        -
  Birchwood (Port Huron, MI)                    67,900     60,800  Leased       1992        -
  Cherryland (Traverse City, MI)                48,800     45,500  Leased       1992        -
  Marquette Plaza (Marquette, MI)               44,300     40,100  Leased       1992        -
  West Shore (Holland, MI)                      67,900     58,200  Leased       1992        -

MINNESOTA:
  Oak Park (Austin, MN)                         45,000     36,900  Leased       1975     1993

SOUTH DAKOTA:
  The Empire Mall (Sioux Falls, SD)            105,000     95,500  Leased       1975     1989

NEBRASKA MARKETS:
  Conestoga (Grand Island, NE)                  60,000     51,500  Leased       1974     1993
  Gateway (Lincoln, NE)                        103,000     89,200  Leased       1987     1989

  TOTAL YOUNKERS DIVISION
   (48 stores)                               4,651,100  3,946,500


                                             APPROX.    APPROX.                YEAR     RENOVATED
                                              GROSS    SELLING    OWNED/      OPENED OR    OR 
STORE LOCATIONS                             FOOTAGE    FOOTAGE    LEASED       ACQUIRED   EXPANDED
_____________________________              _________   _________   _______    _________ _________

PARISIAN DIVISION:

BIRMINGHAM, AL METROPOLITAN MARKET:
  AmSouth-Harbert Center                        21,500     15,500  Leased       1933     1989
  Eastwood                                     130,000     85,600  Leased       1969     1990
  Five Points West                              60,000     46,800  Leased       1963     1992
  Riverchase Galleria (Hoover, AL)             200,000    149,200  Owned/       1986     1995
                                                                   leased
  Vestavia Hills Shopping Center                52,500     41,100  Leased       1965        -
  Wildwood Centre (clearance center)            50,000     25,000  Leased       1986     1991
                                                                                            
HUNTSVILLE, AL METROPOLITAN MARKET:                                                         
  Madison Square                               115,000     76,700  Leased       1984        -
  Parkway City                                  77,000     66,500  Leased       1976     1986

MONTGOMERY, AL METROPOLITAN MARKET:
  Eastdale                                      59,000     52,300  Leased       1977        -
  Montgomery                                   113,000     77,900  Owned       1988        -

OTHER ALABAMA MARKETS:
  Bel Air (Mobile, AL)                         122,500    100,300  Leased       1984     1996/97
  Regency Square (Florence, AL)                 50,000     42,000  Leased       1978        -
  River Oaks (Decatur, AL)                      90,300     57,300  Leased       1963     1988
  University (Tuscaloosa, AL)                   77,000     60,300  Leased       1981     1993/94
  Wiregrass Commons (Dothan, AL)                65,000     55,100  Owned       1986        -

ATLANTA, GA METROPOLITAN MARKET:
  Gwinnett Place                               128,000     95,700  Leased       1993        -
  Northlake                                    103,000     74,000  Leased       1994        -
  Phipps Plaza                                 170,000    110,000  Leased       1992        -
  Town Center at Cobb                          131,000     91,000  Leased       1992        -

OTHER GEORGIA MARKETS:
  Macon (Macon, GA)                            105,000     78,800  Leased       1997        -
  Peachtree (Columbus, GA)                      87,600     78,100  Owned       1985        -
  Savannah (Savannah, GA)                      102,200     73,600  Leased       1991        -

FLORIDA:
  Cordova (Pensacola, FL)                       75,000     65,000  Owned       1987        -
  Tallahassee (Tallahassee, FL)                115,000     80,200  Leased       1992        -
  The Avenues (Jacksonville, FL)               116,300     85,700  Leased       1994        -
  Seminole Towne Center
   (Orlando, FL)                               132,000     93,300  Leased       1995        -


                                             APPROX.    APPROX.                YEAR     RENOVATED
                                              GROSS    SELLING    OWNED/      OPENED OR    OR 
STORE LOCATIONS                             FOOTAGE    FOOTAGE    LEASED       ACQUIRED   EXPANDED
_____________________________              _________   _________   _______    _________ _________

PARISIAN DIVISION (cont.):

INDIANAPOLIS, IN METROPOLITAN MARKET:
  Circle Centre                                143,000     91,200  Leased       1995        -
  Keystone at the Crossings                    128,000     92,700  Leased       1993        -

MICHIGAN:
  Laurel Park Place (Livonia, MI)              148,800    106,800  Leased       1994        -

MISSISSIPPI:
  Barnes Crossing (Tupelo, MS)                  84,000     62,000  Owned       1997        -

CINCINNATI, OH METROPOLITAN MARKET:
  Beechmont                                    133,000     86,400  Leased       1993        -
  Forest Fair                                  144,700    103,000  Leased       1989        -
  Kenwood Towne Centre                         147,500    100,000  Leased       1993        -

OTHER OHIO MARKETS:
  Fairfield Commons (Dayton, OH)               130,000     93,800 Leased        1993        -

COLUMBIA, SC METROPOLITAN MARKET:
  Columbiana Centre                             95,000     82,000  Leased       1996        -
  Richland Fashion                             100,000     65,100  Leased       1989        -

OTHER SOUTH CAROLINA MARKETS:
  Greenville (Greenville, SC)                  120,200     79,800  Leased       1995        -

TENNESSEE:
  CoolSprings Galleria
   (Nashville, TN)                             132,600     95,800  Leased       1994        -
  Hamilton Place (Chattanooga, TN)              92,500     63,600  Owned       1987       1996
  West Town (Knoxville, TN)                    143,300     96,900  Leased       1994        -

  TOTAL PARISIAN DIVISION
   (40 stores)                               4,290,500  3,096,100


                                             APPROX.    APPROX.                YEAR     RENOVATED
                                              GROSS    SELLING    OWNED/      OPENED OR    OR 
STORE LOCATIONS                             FOOTAGE    FOOTAGE    LEASED       ACQUIRED   EXPANDED
_____________________________              _________   _________   _______    _________ _________

HERBERGER'S DIVISION:

COLORADO:
  Mesa (Grand Junction, CO)                     72,300     66,100  Leased       1991        -

ILLINOIS:
  Lincoln Square (Urbana, IL)                  104,000     86,800  Leased       1994        -

IOWA:
  Crossroads (Waterloo, IA)                     86,800     73,500  Leased       1989        -
  Quincy Place (Ottumwa, IA)                    55,300     50,400  Leased       1989        -

MINNESOTA:
  Apache Plaza (St. Anthony, MN)                43,100     39,300  Leased       1987     1988
  Centre Square (St. Cloud, MN)                 93,300     74,400  Owned       1927       1984
  Kandi (Willmar, MN)                           77,500     70,700  Leased       1981     1992
  Marketplatz (New Ulm, MN)                     47,300     39,300  Leased       1946     1992
  Moorhead Center (Moorhead, MN)               106,200     92,200  Leased       1983     1992
  Northbridge (Albert Lea, MN)                  64,400     58,100  Leased       1967     1994
  Paul Bunyan (Bemidji, MN)                     56,400     50,400  Leased       1994        -
  River Hills (Mankato, MN)                     71,000     63,900  Leased       1991        -
  Signal Hills (West St. Paul, MN)              66,000     50,800  Leased       1981     1991
  St. Croix (Stillwater, MN)                    67,300     55,400  Leased       1990     1994
  Thunderbird (Virginia, MN)                    66,600     61,900  Leased       1954     1991
  Viking Plaza (Alexandria, MN)                 70,300     63,600  Leased       1963     1993
  Westgate (Brainerd, MN)                       61,500     55,600  Leased       1985     1992
  Westridge (Fergus Falls, MN)                  39,500     35,700  Leased       1978     1992

MONTANA:
  Butte Plaza (Butte, MT)                       65,000     61,300  Leased       1994        -
  Holiday Village (Great Falls, MT)             80,100     66,800  Leased       1976     1991
  Holiday Village (Havre, MT)                   35,200     32,600  Leased       1980        -
  Kalispell Center (Kalispell, MT)              54,000     49,400  Leased       1986     1989
  Rimrock (Billings, MT)                        41,500     37,900  Leased       1976        -

NEBRASKA:
  Hilltop (Kearney, NE)                         40,700     36,000  Leased       1984     1987
  Imperial (Hastings, NE)                       53,000     46,400  Leased       1982     1992
  Monument (Scottsbluff, NE)                    72,700     66,200  Leased       1986     1993
  Sunset Plaza (Norfolk, NE)                    77,400     69,000  Leased       1982     1994
  The Mall (North Platte, NE)                   43,500     37,600  Leased       1982     1985

NORTH DAKOTA:
  Dakota Square (Minot, ND)                     52,500     47,600  Leased       1980     1988
  Kirkwood (Bismarck, ND)                       92,500     83,800  Leased       1971     1993
  Prairie Hills (Dickinson, ND)                 43,000     38,500  Leased       1979     1991

                                             APPROX.    APPROX.                YEAR     RENOVATED
                                              GROSS    SELLING    OWNED/      OPENED OR    OR 
STORE LOCATIONS                             FOOTAGE    FOOTAGE    LEASED       ACQUIRED   EXPANDED
_____________________________              _________   _________   _______    _________ _________

HERBERGER'S DIVISION (cont.):

SOUTH DAKOTA:
  Lakewood (Aberdeen, SD)                       79,700     74,000  Leased       1990     1996
  Rushmore (Rapid City, SD)                     89,000     82,000  Leased       1978     1992
  Watertown Mall (Watertown, SD)                40,300     36,400  Leased       1943     1978

WISCONSIN:
  Beaver Dam Mall (Beaver Dam, WI)              35,400     31,000  Leased       1981        -
  Cedar (Rice Lake, WI)                         54,700     48,500  Leased       1945     1995
  The Avenue (Appleton, WI)                    120,000    102,600  Leased       1993        -
  Valley View (LaCrosse, WI)                    41,300     36,400  Leased       1965     1980

WYOMING:
  White Mountain (Rock Springs, WY)             37,500     33,900  Leased       1979        -

  TOTAL HERBERGER'S DIVISION
   (39 stores)                               2,497,800  2,206,000

  TOTAL COMPANY (175 stores)                16,176,100 13,305,200


Item 3.  Legal Proceedings.

The Company is involved in several legal proceedings arising from its
normal business activities, and reserves have been established where
appropriate.  Management believes that none of these legal proceedings
will have a material adverse effect on the financial condition, results
of operations, or cash flows of the Company.

Item 4. Submission of Matters to a Vote of Security Holders.

None.

Executive Officers of the Registrant.

The name, age, and position held with the Company for each of the
executive officers of the Company are set forth below.

Name                        Age  Position
- -----                     -----  ---------

Proffitt's, Inc. Corporate Officers:

R. Brad Martin             45    Chairman of the Board of Directors and
                                 Chief Executive Officer

James A. Coggin             54   President and Chief Operating Officer

Robert M. Mosco             47   President and Chief Executive Officer
                                 of Proffitt's Merchandising Group

David W. Baker              60   Senior Vice President of Operations

Julia A. Bentley            38   Senior Vice President of Investor
                                 Relations and Planning and Secretary

Douglas E. Coltharp         35   Executive Vice President and Chief
                                 Financial Officer

Peggy Eskenasi              41   Senior Vice President of Private Label
                                 and Brand Development

Fran U. Jose                36   Senior Vice President of Marketing and
                                 Visual

Brian J. Martin             40   Senior Vice President of Human
                                 Resources and Law and General Counsel

Michael R. Molitor          37   Senior Vice President of Merchandise
                                 Planning and Analysis

James E. VanNoy             57   Senior Vice President of Management
                                 Information Systems 

John J. White               46   Senior Vice President of Profit
                                 Improvement and Special Projects

Sharron Williams            47   Senior Vice President and Corporate
                                 General Merchandise Manager of
                                 Cosmetics

Donald E. Wright            39   Senior Vice President of Finance and 
                                 Accounting

Proffitt's Division Officers:

Position open              --   President and Chief Executive Officer

A. Coleman Piper           50    Executive Vice President of Stores

McRae's Division Officers:

Gary L. Howard             54    President and Chief Executive Officer

Robert Oliver              62    Executive Vice President of Stores

Younkers Division Officers:

Position open              --    President and Chief Executive Officer

Toni E. Browning           40    Senior Vice President of Stores

Parisian Division Officers:

Donald E. Hess             48    Division Chairman

William D. Cappiello       53    President and Chief Executive Officer

Howard Finkelstein         53    Executive Vice President of Merchandising

Jim W. Adams               53    Executive Vice President of Stores

Herberger's Division Officers:

Frank E. Kulp, III         53    President and Chief Executive Officer

John B. Brownson           44    Executive Vice President and Chief
                                 Operating Officer

Gary L. Pralle             44    Vice President of Stores


Proffitt's, Inc. Corporate Officers:

R. Brad Martin has served as a Director since 1984 and became Chairman
of the Board in February 1987 and Chief Executive Officer in July 1989. 
Mr. Martin previously served as President from July 1989 until March
1994 and from September 1994 to March 1995.  

James A. Coggin was named President and Chief Operating Officer of
Proffitt's in March 1995 and served as Executive Vice President and
Chief Administrative Officer of Proffitt's from March 1994 to March
1995.  From June 1978  to March 1994, Mr. Coggin served as Executive
Vice President and Chief Administrative Officer of McRae's, Inc.  Mr.
Coggin joined McRae's, Inc. in 1971.

Robert M. Mosco was promoted to President and Chief Executive Officer of
Proffitt's Merchandising Group in October 1996.  Between February 1996
and October 1996, Mr. Mosco served as President and Chief Executive
Officer of the Younkers Division of Proffitt's, Inc.  Mr. Mosco served
as President and Chief Operating Officer of Younkers, Inc. between 1992
and January 1996.  From 1989 to 1992, he held the position of Executive
Vice President of Merchandising and Marketing for Younkers, Inc.  Mr.
Mosco joined Younkers, Inc. in 1987.  Mr. Mosco began his retail career
with Gimbel's and later worked for Rich's.

David W. Baker was named Senior Vice President of Operations for
Proffitt's in March 1994.  Mr. Baker joined McRae's, Inc. in February
1985 and served as Senior Vice President of Operations until March 1994.

Julia A. Bentley was named Senior Vice President of Investor Relations
and Planning and Secretary of Proffitt's in March 1994.  From January
1993 to March 1994, Ms. Bentley served as Senior Vice President of
Finance, Chief Financial Officer, Secretary, and Treasurer, and from
March 1989 to January 1993, she served as Vice President, Chief
Financial Officer, Secretary, and Treasurer of the Company.  Ms. Bentley
is a Certified Public Accountant and joined Proffitt's in 1987 after
several years with an international public accounting firm.

Douglas E. Coltharp joined Proffitt's in November 1996 as Executive Vice
President and Chief Financial Officer.  Mr. Coltharp was with
NationsBank from 1987 to November 1996, where he held a variety of
senior positions including his most recent post of Senior Vice President
of Corporate Finance.

Peggy Eskenasi joined Proffitt's in February 1997 as Senior Vice
President of Private Label and Brand Development.  Ms. Eskenasi was with
Frederick Atkins, Inc., a buying cooperative based in New York, between
1980 and January 1997, where she held a variety of merchandising
positions, including Senior Vice President and General Merchandise
Manager of Accessories, Intimate Apparel, Children's, Cosmetics, and
Shoes.

Fran U. Jose was named Senior Vice President of Marketing and Visual in
February 1997.  Mr. Jose served as Vice President of Merchandising
Strategies at the Younkers Division between June 1996 and January 1997. 
Prior to that, he held various merchandising and financial positions
with Saks Fifth Avenue and May Department Stores Company.

Brian J. Martin was promoted to Senior Vice President of Human Resources
and Law and General Counsel in August 1995 and served as Senior Vice
President and General Counsel of Proffitt's from March 1995 to August
1995.  He joined Proffitt's in 1994 as Vice President and General
Counsel.  From June 1990 to May 1994, Mr. Martin was affiliated with the
Indianapolis, Indiana law firm of Barnes and Thornburg.  Mr. Martin
served as Assistant Solicitor General of the United States between
January 1988 and June 1990.

Michael R. Molitor was appointed Senior Vice President of Merchandise
Planning and Analysis in February 1996.  Mr. Molitor served as Vice
President of Merchandise Strategies at Younkers, Inc. between March 1994
and January 1996.  Mr. Molitor held various merchandising and financial
positions with Saks Fifth Avenue between September 1993 and February
1994 and with May Department Stores Company between January 1988 and
August 1993.

James E. VanNoy was named Senior Vice President of Management
Information Systems in February 1996.  He served as Senior Vice
President and Chief Information Officer of Proffitt's from March 1994 to
February 1996.  Mr. VanNoy joined McRae's, Inc. in February 1980 as
Director of Management Information Systems and was promoted to Vice
President of Management Information Systems in February 1982.

John J. White was named Senior Vice President of Profit Improvement and
Special Projects for Proffitt's in February 1996.  Mr. White served as
Vice President and Controller of Younkers, Inc. from July 1995 to
January 1996.  Prior to that, Mr. White served as Vice President and
Controller form January 1987 to December 1994 with Broadway Stores.  Mr.
White obtained previous experience with Allied Stores and May Department
Stores Company.

Sharron Williams was promoted to Senior Vice President and Corporate
General Merchandise Manager of Cosmetics in February 1997.  Ms. Williams
most recently held the position of Senior Vice President and General
Merchandise Manager of Cosmetics, Fashion Accessories, Intimate Apparel,
Children's, and Shoes for the McRae's Division of Proffitt's, Inc.  She
joined McRae's in 1971.

Donald E. Wright was named to the post of Senior Vice President of
Finance and Accounting for the Company in April 1997.  Mr. Wright is a
Certified Public Accountant and was a Partner with the international
accounting firm of Coopers & Lybrand.  He joined Coopers & Lybrand in
1979. 

Proffitt's Division Officers:

A. Coleman Piper was named Executive Vice President of Stores for the
Proffitt's Division of Proffitt's, Inc. in March 1995.  He served with
Proffitt's, Inc. as Executive Vice President of Human Resources and
Proffitt's Division Stores from September 1994 to March 1995 and
Executive Vice President of Operations and Real Estate from March 1994
to September 1994.  He has been with Proffitt's since 1972 and
previously served as its Vice President of Operations.

McRae's Division Officers:

Gary L. Howard was promoted to President and Chief Executive Officer of
the McRae's Division of Proffitt's, Inc. in February 1996 and served as
President of the McRae's Division between March 1995 and January 1996. 
Between March 1994 and March 1995, Mr. Howard served as Executive Vice
President for Merchandising and Marketing for the McRae's Division.  Mr.
Howard joined McRae's, Inc. in November 1993 as Executive Vice President
of Merchandising and Marketing.  Mr. Howard has over 30 years of prior
experience in the retail industry, including service as Senior Vice
President and General Merchandise Manager of Maas Brothers and Woodward
and Lothrop.

Robert Oliver was promoted to Executive Vice President of Stores for the
McRae's Division in March 1995.  Mr. Oliver served as Vice President of
Stores for the McRae's Division from March 1994 to March 1995.  He
joined McRae's, Inc. in 1991 as Vice President of Stores after gaining
33 years of merchandising and store management experience with Foley's.

Younkers Division Officers:

Toni E. Browning was named Senior Vice President of Stores in February
1996 for the Younkers Division of Proffitt's, Inc.  She served as Senior
Vice President of Stores for Younkers, Inc. from February 1994 to
January 1996.  She joined Younkers, Inc. in February 1993 as Vice
President, Regional Director of the Western Stores and was promoted to
Senior Vice President of Southern Stores that same year.  Ms. Browning
was in store management with Dayton Hudson Department stores from 1989
to January 1993 and gained prior experience with Federated-Allied
Stores.

Parisian Division Officers:

Donald E. Hess was named Chairman of the Parisian Division of
Proffitt's, Inc. in April 1997 and  became a Director of Proffitt's in
October 1996.  He served as President and Chief Executive Officer of the
Parisian Division from October 1996 to April 1997.  Mr. Hess served as
President of Parisian, Inc. between 1976 and October 1996 and as Chief
Executive Officer between 1986 and October 1996. 

William D. Cappiello was named President and Chief Executive Officer of
the Parisian Division in April 1997.  Mr. Cappiello held a variety of
management and executive positions in both the merchandising and stores
areas with R.H. Macy & Co. between 1971 and April 1997.  Between June
1993 and April 1997, he served as President of Merchandising for Macy's
West, Inc., and between August 1985 and May 1993, he was Director of
Stores for Macy's West.  

Howard Finkelstein was named Executive Vice President of Merchandising
for the Parisian Division in October 1996.  Mr. Finkelstein served as
Senior Vice President of Merchandising for Parisian, Inc. from June 1994
to October 1996.  From February 1992 until June 1994, he was Senior Vice
President and General Merchandise Manager, and from 1983 to February
1992, he was Vice President and General Merchandise Manager.  He joined
Parisian, Inc. in 1983.

Jim W. Adams was named Executive Vice President of Stores for the
Parisian Division in October 1996.  Between February 1992 and October
1996, Mr. Adams served as Senior Vice President of Stores for Parisian,
Inc.  From February 1986 to February 1992, he was Vice President of
Stores and Sales Promotion.  He joined Parisian, Inc. in 1977.

Herberger's Division Officers:

Frank E. Kulp, III was named President and Chief Executive Officer of
the Herberger's Division of Proffitt's, Inc. in March 1997.  Between
November 1995 and March 1997, he was a Senior Vice President and General
Merchandise Manager for Younkers.  Prior to that, Mr. Kulp held the post
of President and Chief Operating Officer of Lamonts, a department store
chain headquartered in Bellevue, Washington.  He also held previous
merchandising management positions with Donaldson's and Lazarus.

John B. Brownson was named Executive Vice President and Chief Operating
Officer of the Herberger's Division in March 1997.  Mr. Brownson joined
Herberger's in 1992 as Vice President of Finance and Operations and was
promoted to Executive Vice President and Chief Financial Officer in
1995.  Prior to joining Herberger's, he held various financial and
operations management positions with Highland Superstores, Inc. and
Donaldson's.  

Gary L. Pralle was named Senior Vice President of Stores for the
Herberger's Division in February 1997.  He served as Senior Vice
President of Stores for Herberger's, Inc. between 1993 and January 1997,
and prior to that, held various other store positions.  He joined
Herberger's in 1971.

                                PART II

Item 5.  Market for Registrant's Common Equity and Related Stockholder
Matters.

The information set forth under the caption "Market Information,"
appearing on page 34 of the Proffitt's, Inc. Annual Report to
Shareholders for the Fiscal Year Ended February 1, 1997 (the "Annual
Report"), is incorporated herein by reference.

Item 6.  Selected Financial Data.

The information set forth under the caption "Five-Year Financial
Summary" appearing on page 7 of the Annual Report is incorporated herein
by reference.

Item 7.  Management's Discussion and Analysis of Financial Condition and
Results of Operations.

The information set forth under the caption "Management's Discussion and
Analysis" appearing on pages 8 through 14 of the Annual Report is
incorporated herein by reference.

Item 8.  Financial Statements and Supplementary Data.

The consolidated Financial Statements and the Report of Independent
Accountants appearing on pages 15 through 33 of the Annual Report are
incorporated herein by reference.

Item 9.  Changes in and Disagreements with Accountants on Accounting and
Financial Disclosure.

None.

                               PART III


Item 10.  Directors and Executive Officers of the Registrant.

The information set forth under the caption "Election of Directors"
contained on pages 8 through 10 of the Proffitt's, Inc. Proxy Statement
dated May 1, 1997 (the "Proxy Statement"), with respect to Directors of
the Company, is incorporated herein by reference.

The information required under this item with respect to the Company's
Executive Officers is incorporated by reference from Part I of this
report under "Executive Officers of the Registrant."

The information set forth under the caption "Section 16(a) of the
Securities Exchange Act of 1934" contained on page 17 of the Proxy
Statement, with respect to Director and Executive Officer compliance
with Section 16(a), is incorporated herein by reference.

Item 11.  Executive Compensation.

The information set forth under the captions "Directors' Fees" and
"Executive Compensation" contained on pages 10 and 12 through 13,
respectively, of the Proxy Statement with respect to executive
compensation is incorporated herein by reference.

Item 12.  Security Ownership of Certain Beneficial Owners and
Management.

The information set forth under the caption "Outstanding Voting
Securities" contained on pages 4  through 5 of the Proxy Statement with
respect to security ownership of certain beneficial owners and
management is incorporated herein by reference.

Item 13.  Certain Relationships and Related Transactions.

The information set forth under the captions "Further Information
Concerning Directors" and "Certain Transactions" contained on pages 10
through 11 and 17, respectively, of the Proxy Statement with respect to
certain relationships and related transactions is incorporated herein by
reference.


                                PART IV

Item 14.  Exhibits, Financial Statement Schedules, and Reports on Form
8-K.

(a) (1) and (2) - The response to this portion of Item 14 is submitted
as a separate section of this report.

    (3)   The response to this portion of Item 14 is submitted as a
separate section of this report.

(b) Reports on Form 8-K filed during the fourth quarter.

     A report on Form 8-K was filed with the Commission on December 17,
     1996 regarding the acquisition of Parisian, Inc. by Proffitt's,
     Inc.

     A report on Form 8-K was filed with the Commission on February 10,
     1997 regarding the merger of G.R. Herberger's, Inc. and Proffitt's,
     Inc.

     A report on Form 8-K was filed with the Commission on April 1, 1997
     regarding consolidated sales and net income for February 1997.

(c)  Exhibits   The response to this portion of Item 14 is submitted as
     a separate section of this report.

(d)  Financial statement schedules   The response to this portion of
     Item 14 is submitted as a separate section of this report.


               FORM 10-K   ITEM 14(a)(1) AND (2) AND (d)
                   PROFFITT'S, INC. AND SUBSIDIARIES
    LIST OF FINANCIAL STATEMENTS AND FINANCIAL STATEMENT SCHEDULES

(a)  The following documents are filed as a part of this report:

(1)  Consolidated Financial Statements
     The following consolidated financial statements and Report of
     Independent Accountants of Proffitt's, Inc. and subsidiaries,
     included on pages 15 through 33 of the Proffitt's, Inc. Annual
     Report to Shareholders for the Fiscal Year Ended February 1, 1997,
     are incorporated by reference in Item 8:
     
     Consolidated Balance Sheets as of February 1, 1997 and February 3,
     1996

     Consolidated Statements of Income for Fiscal Years Ended February
     1, 1997, February 3, 1996, and January 28, 1995

     Consolidated Statements of Shareholders' Equity for Fiscal Years
     Ended February 1, 1997, February 3, 1996, and January 28, 1995

     Consolidated Statements of Cash Flows for Fiscal Years Ended
     February 1, 1997, February 3, 1996, and January 28, 1995

     Notes to Consolidated Financial Statements

     Reports of Independent Accountants 

     Note:  The first paragraph of Note 1 to the Consolidated Financial
     Statements as presented on page 19 of the Annual Report is amended
     to read as follows:

          ORGANIZATION
          The Company is a retail organization operating
          regional department store divisions under the store
          names of Proffitt's, McRae's, Younkers, Parsian,
          and Herberger's.  The Company's fiscal year ends on
          Saturday nearest January 31.  Years 1996 and 1994
          consisted of 52 weeks and ended February 1, 1997
          and January 28, 1995, respectively.  Year 1995
          consisted of 53 weeks and ended on February 3,
          1996.  The financial statements include the
          accounts of Proffitt's and its subsidiaries.  All
          significant intercompany balances and transactions
          have been eliminated.

     Note:  The first and second paragraphs of Note 4 to the
     Consolidated Financial Statements as presented on page 23 of the
     Annual Report are amended to read as follows:

          In April 1994, the company began selling an
          undivided ownership interest in its accounts
          receivable.  In January 1997, the Company through
          its subsidiary Proffitt's Credit Corporation (a
          qualifying special purpose entity), entered into an
          agreement to sell a revolving undivided ownership
          interest in the accounts receivable of the
          Proffitt's, McRae's and Parisian Divisions.  The
          agreement, which expires in January 1998, provides
          for the sales of receivables up to $300,000 and
          contains certain covenants requiring the
          maintenance of various financial ratios.

          Prior to February 3, 1996, Younkers utilized an
          accounts receivable securitization program under
          which its receivables were used as collateral for
          commercial paper issued by a wholly-owned special
          purpose subsidiary.  Effective with the February 3,
          1996 merger, Younkers, through its subsidiary
          Younkers Credit Corporation (a qualifying special
          purpose entity), replaced amounts borrowed under
          the securitization program by selling a revolving
          undivided ownership interest in its accounts
          receivable.  The agreement expires in 2000 and
          provides for the sale of receivables up to
          $125,000, of which $75,000 is a fixed ownership
          interest and remains fixed until 2000 at which time
          a portion of collections of outstanding receivables
          will be retained by the purchaser until the $75,000
          is extinguished.

(2)Schedules to Financial Statements

     The following consolidated financial statement schedule of Proffitt's,
     Inc. and subsidiaries and the related report of independent
     accountants are included in item 14(d):

          Valuation and Qualifying Accounts

     All other schedules for which provision is made in the applicable
     accounting regulation of the Securities and Exchange Commission are
     not required under the related instructions or are inapplicable and
     therefore have been omitted.


                              SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be
signed on its behalf by the undersigned, thereunto duly authorized.

                                                       Proffitt's, Inc.

Date:                                                   April 28, 1997 
                                               /s/  Douglas E. Coltharp
                                              -------------------------
                                                    Douglas E. Coltharp
                                           Executive Vice President and
                                                Chief Financial Officer

Pursuant to the requirements of the Securities and Exchange Act of 1934,
this report has been signed below by the following persons on behalf of
the Registrant and in the capacities on the dates indicated.

                                                     /s/ R. Brad Martin
                                              -------------------------
                                                         R. Brad Martin
                                              Chairman of the Board and
                                                Chief Executive Officer


                                                    /s/ James A. Coggin
                                              -------------------------
                                                        James A. Coggin
                                                    President and Chief
                                                      Operating Officer

                                               /s/ Bernard E. Bernstein
                                              -------------------------
                                                   Bernard E. Bernstein
                                                               Director

                                                   /s/ Edmond D. Cicala
                                              -------------------------
                                                       Edmond D. Cicala
                                                               Director

                                                     /s/ Ronald de Waal
                                              -------------------------
                                                         Ronald de Waal
                                                               Director

                                                 /s/ Gerard K. Donnelly
                                              -------------------------
                                                     Gerard K. Donnelly
                                                               Director

                                                     /s/ Donald F. Dunn
                                              -------------------------
                                                         Donald F. Dunn
                                                               Director

                                                    /s/ W. Thomas Gould
                                              -------------------------
                                                        W. Thomas Gould
                                                               Director

                                                   /s/ Michael S. Gross
                                              -------------------------
                                                       Michael S. Gross
                                                               Director

                                                     /s/ Donald E. Hess
                                              -------------------------
                                                         Donald E. Hess
                                                               Director

                                                      /s/ G. David Hurd
                                              -------------------------
                                                          G. David Hurd
                                                               Director


                                                   /s/ Richard D. McRae
                                              -------------------------
                                                       Richard D. McRae
                                                               Director

                                                     /s/ C. Warren Neel
                                              -------------------------
                                                         C. Warren Neel
                                                               Director


                                                /s/ Harwell W. Proffitt
                                              -------------------------
                                                    Harwell W. Proffitt
                                                               Director


                                               /s/ Marguerite W. Sallee
                                              -------------------------
                                                   Marguerite W. Sallee
                                                               Director


                                                   /s/ Gerald Tsai, Jr.
                                              -------------------------
                                                       Gerald Tsai, Jr.
                                                               Director

                                                   /s/ Julia A. Bentley
                                              -------------------------
                                                       Julia A. Bentley
                                                  Senior Vice President
                                                          and Secretary



INDEPENDENT AUDITORS' REPORT
To the Board of Directors and Shareholders
Younkers, Inc.


We have audited the accompanying consolidated balance sheet of Younkers,
Inc. and subsidiary as of January 28, 1995, and the related consolidated
statements of earnings, shareholders' equity, and cash flows for the
year then ended.  These financial statements are the responsibility of
the Company's management.  Our responsibility is to express an opinion
on these financial statements based on our audit.  The Company's
financial statements as of January 29, 1994 and January 30, 1993 were
audited by other auditors whose report, dated March 3, 1994, expressed
an unqualified opinion on those financial statements.

We conducted our audit in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audit
to obtain reasonable assurance about whether the financial statements
are free of  material misstatement.  An audit includes examining, on a
test basis, evidence supporting the amounts and disclosures in the
financial statements.  An audit also includes assessing the accounting
principles used and significant estimates made by management, as well as
evaluating the overall financial statement presentation.  We believe
that our audit provides a reasonable basis for our opinion.

In our opinion, the 1995 consolidated financial statements present
fairly, in all material respects, the consolidated financial position of
Younkers, Inc. and subsidiary at January 28, 1995, and the consolidated
results of their operations and their cash flows for the year then
ended, in conformity with generally accepted accounting principles.






Des Moines, Iowa
March 3, 1995



Report of Independent Accountants



To the Directors and Stockholders
Profitt's, Inc.
Jackson, Mississippi

Our report on the consolidated financial statements of Profitt's, Inc.
and Subsidiaries has been incorporated by reference in this Form 10-K
from page 33 of the 1996 Annual Report to Stockholders of Proffitt's,
Inc. In connection with our audits of such financial statements, we have
also audited the related financial statement schedule listed in the
index on page 34 of this Form 10-K.

In our opinion, the financial statement schedule referred to above, when
considered in the basic financial statements taken as a whole, presents
fairly, in all material respects, the information required to be
included therein.




                                               COOPERS & LYBRAND L.L.P.

Birmingham, Alabama
March 20, 1997


                              PROFFITT'S, INC. AND SUBSIDIARIES
                              VALUATION AND QUALIFYING ACCOUNTS


</TABLE>
<TABLE>
<CAPTION>
                                                                                           Balance
                                     Balance at     Charged to  Charged to                  at end
                                      beginning      cost and     other       Deduct-         of
Description                          of period      expenses     accounts     ions(b)       period
- -------------                          --------      --------   ---------    ---------     --------
<S>                                      <C>        <C>         <C>            <C>          <C>
Year ended February 1, 1997:
  Allowance for
  doubtful accounts                      6,601,082   13,430,345 4,057,719 (c)  (14,548,414) 9,540,732

Year ended February 3, 1996:
  Allowance for doubtful
  accounts                               4,723,170    8,723,463          0      (6,845,551) 6,601,082

Year ended January 28, 1995:
  Allowance for doubtful
  accounts                               3,255,043    4,956,351 1,431,988 (a)   (4,920,212) 4,723,170

(a)  Balance in account of company (McRae's, Inc.) acquired at March 31, 1994.

(b)  Uncollectible accounts written off, net of recoveries.

(c)  Balance in account of company (Parisian, Inc.) acquired at October 11, 1996.
</TABLE>

                 FORM 10-K -- ITEM 14(a)(3) AND 14(c)
                   PROFFITT'S, INC. AND SUBSIDIARIES
                               EXHIBITS

       Exhibit
        No.                              Description
      ------                            --------------
         2.1   Agreement and Plan of Merger, dated October 22, 1995, among
               Proffitt's, Inc., Baltic Merger Corporation and Younkers, 
               Inc. (13)

         2.2   Agreement and Plan of Merger, dated as of July 8, 1996,
               among Proffitt's, Inc., Casablanca Merger Corp., and
               Parisian, Inc. (23)

         2.3   Agreement and Plan of Merger, dated November 8, 1996, among
               Proffitt's, Inc., Prairie Merger Corporation and G.R.
               Herberger's, Inc. (24)

         3.1   Charter of the Company, as amended (1), (6), (9), (12),
               (21)

         3.2   Amended and Restated Bylaws of the Company (12)

         4.1   Form of 7.5% Junior Subordinated Debentures due 2004 (6)

         4.2   Form of 4.75% Convertible Subordinated Debentures due 2003
               (4)

         4.3   Form of Supplemental Indenture to the Indenture dated July
               15, 1993 between Parisian, Inc. and AmSouth Bank of
               Alabama, as Trustee (27)

       10.1    Registration Rights Agreement by and between Proffitt's,
               Inc. and Richard D. McRae dated March 31, 1994 (6)

       10.2    Registration Rights Agreement between Proffitt's, Inc. and
               Parisian, Inc. dated July 8, 1996 (26)

       10.3    Registration Rights Agreement by and among Proffitt's, Inc.
               and Apollo Specialty Retail Partners, Inc. dated March 3,
               1994 (6)

       10.4    Securities Purchase Agreement between Proffitt's, Inc. and
               Apollo Specialty Retail Partners, L.P. dated March 3, 1994
               (6)

       10.5    Non-competition Agreement by and between Proffitt's, Inc.
               and Richard D. McRae dated March 31, 1994 (6)

       10.6    Credit Facilities and Reimbursement Agreement by and among
               Proffitt's, Inc., certain lenders, and NationsBank of
               Texas, N.A., as agent, dated October 11, 1996 (25)

       10.7    * Amendment No. 1 and waiver to Credit Facilities and
               Reimbursement Agreement between Proffitt's, Inc. and
               NationsBank of Texas, National Association, as agent, dated
               January 14, 1997

       10.8    * Transfer and Administration Agreement dated by and
               between Enterprise Funding Corporation and Proffitt's
               Credit Corporation dated January 15, 1997

       10.9    * Amendment to Transfer and Administration Agreement by and
               between Enterprise Funding Corporation and Proffitt's
               Credit Corporation dated January 30, 1997

        10.10  * Receivables Purchase Agreement between Proffitt's, Inc.
               and Proffitt's Credit Corporation dated January 15, 1997

        10.11  * Receivables Purchase Agreement between McRae's, Inc. and
               Proffitt's Credit Corporation dated January 15, 1997

        10.12  * Receivables Purchase Agreement between Parisian Services,
               Inc. and Parisian, Inc. and Proffitt's Credit Corporation
               dated January 15, 1997

        10.13  Land Deed of Trust by and among McRae's, Inc., Don B.
               Cannada, and Park Real Estate Company dated April 1, 1994
               (6)

        10.14  Secured Promissory Note for the principal amount of
               $3,906,558 by McRae's, Inc. payable to Park Real Estate
               Company dated April 1, 1994 (6)

        10.15  Assumption, Consent, and Release Agreement, entered into
               between McRae's, Inc. and Deposit Guaranty National Bank
               dated April 1, 1994 (6)

        10.16  Amended and Restated Promissory Note for the principal
               amount of $2,075,000 by McRae's, Inc. payable to First
               Tennessee Bank National Association (Gautier) dated April
               1, 1994 (6)

        10.17  Assumption, Consent, and Release Agreement, entered into
               between McRae's, Inc. and First Tennessee Bank National
               Association dated April 1, 1994 (6)

        10.18  Secured Promissory Note for the principal amount of
               $556,851 by McRae's, Inc. payable to Arvey Real Estate
               Company dated April 1, 1994 (Gautier) (6)

        10.19  Land Deed of Trust by and among McRae's, Inc., Don B.
               Cannada, and Arvey Real Estate Company dated April 1, 1994
               (6)

        10.20  Assumption, Consent, and Release Agreement, entered into
               between McRae's, Inc. and First Tennessee Bank National
               Association dated April 1, 1994 (Gautier) (6)

        10.21  Secured Promissory Note for the principal amount of
               $1,487,919 by McRae's, Inc. payable to Green's Crossing
               Real Estate Company dated April 1, 1994 (6)

        10.22  Assumption, Consent, and Release Agreement, entered into
               between McRae's, Inc. and Deposit Guaranty National Bank
               dated April 1, 1994 (6)

        10.23  Land Deed of Trust by and among McRae's, Inc., Don B.
               Cannada, and Green's Crossing Real Estate Company dated
               April 1, 1994 (6)

        10.24  Secured Promissory Note for the principal amount of
               $1,779,223 by McRae's, Inc. payable to Arvey Real Estate
               Company dated April 1, 1994 (Laurel) (6)

        10.25  Assumption, Consent, and Release Agreement, entered into
               between McRae's, Inc. and AmSouth Bank National Association
               dated April 1, 1994 (6)

        10.26  Leasehold Deed of Trust by and among McRae's, Inc., Don B.
               Cannada, and Arvey Real Estate Company dated April 1, 1994
               (Laurel) (6)

        10.27  Indemnification and Confirmation of Lease Agreement entered
               into among McRae's, Inc., Richard D. McRae, Jr., Susan
               McRae Shanor, and Vaughan McRae dated March 31, 1994
               (Heritage Building) (6)

        10.28  Guaranty Agreement of McRae's, Inc. to guarantee Richard D.
               McRae, Jr., Carolyn McRae, Susan McRae Shanor, and Vaughan
               W. McRae giving or extending credit to Proffitt's, Inc.,
               dated March 31, 1994 (6)

        10.29  Land Deed of Trust by and among McRae's, Inc., Don B.
               Cannada, Green's Grossing Real Estate Company dated April
               1, 1994 (6)

        10.30  Guaranty Agreement by Proffitt's, Inc. to AmSouth Bank
               guaranteeing credit extended to McRae's, Inc. (6)

        10.31  Promissory Note by McRae's, Inc. payable to Selby W. McRae
               in the principal sum of $1,346,442 dated January 25, 1938
               (5)

        10.32  Form of Rights Certificate and Rights Agreement between
               Proffitt's, Inc. and Union Planters National Bank, as
               rights agent, dated March 28, 1995 (9)

        10.33  Pooling and Servicing Agreement among Younkers Credit
               Corporation, Younkers, Inc., and Union Planters National
               Bank, as rights agent, dated March 28, 1995 (20)

        10.34  Series 1995-1 Supplement to Pooling and Servicing Agreement
               among Younkers Credit Corporation, Younkers, Inc., and
               Chemical Bank, as Trustee, dated June 13, 1995 (20)

        10.35  * Amendment No. 2 to Pooling and Servicing Agreement among
               Younkers Credit Corporation, Proffitt's, Inc.
               (successor-by-merger to Younkers, Inc.), and The Chase
               Manhattan Bank (formerly known as Chase Bank), as Trustee,
               dated February 1, 1997

        10.36  Receivables Purchase Agreement between Younkers Credit
               Corporation and Younkers, Inc. dated June 13, 1995 (20)

        10.37  Series 1995-2 Supplement to Pooling and Servicing Agreement
               dated as of June 13, 1995 among Younkers Credit
               Corporation, Younkers, Inc., and Chemical Bank, as Trustee,
               dated July 18, 1995 (20)

        10.38  ISDA Master Agreement and Schedule thereto, each dated as
               of July 19, 1995, between Younkers, Inc. and NationsBank of
               Texas, N.A., with Confirmation of Interest Rate Cap
               Transaction dated July 19, 1995, and Assignment Agreement
               dated as of July 19, 1995 between Younkers Credit
               Corporation, Younkers, Inc. and Chemical Bank, as Trustee
               (20)

MANAGEMENT CONTRACTS, COMPENSATORY PLANS, OR ARRANGEMENTS, ETC.

        10.39  Proffitt's, Inc. 1987 Stock Option Plan, as amended (3)

        10.40  Proffitt's, Inc. Employee Stock Purchase Plan (8)

        10.41  Proffitt's, Inc. 1994 Long-Term Incentive Plan (7)

        10.42  Proffitt's, Inc. 401(k) Retirement Plan (28)

        10.43  * G.R. Herberger's, Inc. 401(k) Employee Stock Purchase
               Plan and Employee Stock Ownership Plan 

        10.44  * Third Amendment and Restatement of The Parisian, Inc.
               Stock Option Plan for Officers

        10.45  * First Amendment and Restatement of The Parisian, Inc.
               Management Incentive Plan

        10.46  Younkers, Inc. Stock and Incentive Plan (14)

        10.47  Younkers, Inc. Management Stock Option Plan (14)

        10.48  Younkers, Inc. 1993 Long-Term Incentive Plan (16)

        10.49  Form of Younkers, Inc. Deferred Compensation Plan (17)

        10.50  Form of Severance Agreement between Younkers, Inc. and its
               executive officers (19)

        10.51  $500,000 Loan Agreement between Proffitt's, Inc. and R.
               Brad Martin dated February 1, 1989 (2)

        10.52  Deferred Compensation Agreement between Younkers, Inc. and
               W. Thomas Gould, as amended (14)

        10.53  * Amendment to Deferred Compensation Agreement between
               Younkers, Inc. and W. Thomas Gould, dated February 13, 1997

        10.54  Form of Deferred Compensation Agreement between Younkers,
               Inc. and Robert M. Mosco, as amended (14)

        10.55  Form of Employment Agreement by and between Proffitt's,
               Inc. and Gary L. Howard dated March 28, 1995 (10)

        10.56  Form of Employment Agreement by and between Proffitt's,
               Inc. and John White dated February 2, 1996 (21)

        10.57  Form of Employment Agreement by and between Proffitt's,
               Inc. and W. Thomas Gould dated October 22, 1995 (21)

        10.58  * Form of Amendment to Employment Agreement by and between
               Proffitt's, Inc. and W. Thomas Gould dated February 13,
               1997 

        10.59  Form of Employment Agreement by and between Proffitt's,
               Inc. and Robert M. Mosco dated October 28, 1996 (22)

        10.60  Form of Restricted Stock Grant Agreement under the
               Proffitt's, Inc. 1994 Long-Term Incentive Plan granted to
               Robert M. Mosco dated October 28, 1996 (22)

        10.61  Form of Employment Agreement by and between Proffitt's,
               Inc. and John B. Brownson dated November 8, 1996 (22)

        10.62  Form of Employment Agreement by and between Proffitt's,
               Inc. and Douglas E. Coltharp dated November 25, 1996 (22)

        10.63  Form of Restricted Stock Grant Agreement under the
               Proffitt's, Inc. 1994 Long-Term Incentive Plan granted to
               Douglas E. Coltharp dated November 25, 1996 (22)

        10.64  Form of Employment Agreement by and between Proffitt's,
               Inc. and Donald E. Hess dated July 8, 1996 (22)

        10.65  Form of Second Amended and Restated Employment Agreement by
               and between Proffitt's, Inc. and Brian J. Martin dated
               October 11, 1996 (22)

        10.66  Form of Restricted Stock Grant Agreement under the
               Proffitt's, Inc. 1994 Long-Term Incentive Plan granted to
               Brian J. Martin dated October 11, 1996 (22)

        10.67  Form of Second Amended and Restated Employment Agreement by
               and between Proffitt's, Inc. and James A. Coggin dated
               October 11, 1996 (22)

        10.68  Form of Restricted Stock Grant Agreement under the
               Proffitt's, Inc. 1994 Long-Term Incentive Plan granted to
               James A. Coggin dated October 11, 1996 (22)

        10.69  Form of Second Amended and Restated Employment Agreement by
               and between Proffitt's, Inc. and R. Brad Martin dated
               October 11, 1996 (22)

        10.70  Form of Restricted Stock Grant Agreement under the
               Proffitt's, Inc. 1994 Long-Term Incentive Plan granted to
               R. Brad Martin dated October 11, 1996 (22)

        10.71  * Form of Employment Agreement by and between Proffitt's,
               Inc. and Frank E. Kulp dated March 24, 1997 

        10.72  * Form of Employment Agreement by and between Proffitt's,
               Inc. and Donald E. Wright dated April 1, 1997 

        10.73  * Form of Employment Agreement by and between Proffitt's,
               Inc. and William D. Cappiello dated April 3, 1997

       11.1    * Statement re: computation of earnings per share

       13.1    * Annual Report to Shareholders for the fiscal year ended
               February 1, 1997 (not to be deemed filed except for those
               portions thereof which are incorporated herein by reference
               in this filing)

       21.1    * Subsidiaries of the registrant

       23.1    * Consents of Independent Accountants

       27.1    * Financial Data Schedule

__________________________________________________

          * Previously unfiled documents are noted with an asterisk.

         (1)     Incorporated by reference from the Exhibits to the Form S-1
                 Registration   Statement No. 33-13548 of Proffitt's, Inc. dated
                 June 3, 1987.

         (2)     Incorporated by reference from the Exhibits to the Form 10-K
                 of Proffitt's, Inc. for the fiscal year ended January 28,
                 1989.

         (3)     Incorporated by reference from the Exhibits to the Form S-8
                 Registration   Statement No. 33-46306 of Proffitt's, Inc. dated
                 March 10, 1992.

         (4)     Incorporated by reference from the Exhibits to the Form S-3
                 Registration   Statement No. 33-70000 of Proffitt's, Inc. dated
                 October 19, 1993.
         (5)     Incorporated by reference from the Exhibits to the Form 10-K
                 of Proffitt's, Inc. for the fiscal year ended January 29,
                 1994.

         (6)     Incorporated by reference from the Exhibits to the Form 8-K of
                 Proffitt's, Inc. dated April 14, 1994.

         (7)     Incorporated by reference from the Exhibits to the Form S-8
                 Registration   Statement No. 33-80602 of Proffitt's, Inc. dated
                 June 23, 1994.

         (8)     Incorporated by reference from the Exhibits to the Form S-8
                 Registration   Statement No. 33-88390 of Proffitt's, Inc. dated
                 January 11, 1995.

         (9)     Incorporated by reference from the Exhibits to the Form 8-K of
                 Proffitt's, Inc. dated April 3, 1995.

        (10)     Incorporated by reference from the Exhibits to the Form 10-K
                 of Proffitt's, Inc. for the fiscal year ended January 28,
                 1995.

        (11)     Not applicable.

        (12)     Incorporated by reference from the Exhibits to the Form 10-Q
                 of Proffitt's, Inc. for the quarter ended July 29, 1995.

        (13)    Incorporated by reference from the Exhibits to the Form S-4
                Registration Statement No. 333-00029 of Proffitt's, Inc. dated
                January 3, 1996.

        (14)    Incorporated by reference from the Exhibits to the Form S-1
                Registration Statement No. 33-45771 of  Younkers, Inc.

        (15)    Not applicable.

        (16)    Incorporated by reference from the Exhibits to the Form S-8
                Registration Statement No. 33-59224 of Younkers, Inc.

        (17)    Incorporated by reference from the Exhibits to the Form 10-Q
                of Younkers, Inc. for the quarter ended May 1, 1993.

        (18)    Incorporated by reference from the Exhibits to the Form 10-Q
                of Younkers, Inc. for the quarter ended July 31, 1993.

        (19)    Incorporated by reference from Exhibit 4 of Younkers, Inc.
                Solicitation/Recommendation Statement of Schedule 14D-9 dated
                January 9, 1995.

        (20)   Incorporated by reference from the Exhibits to the Form 10-Q
               of Younkers, Inc. for the quarter ended July 29, 1995.

        (21)   Incorporated by reference from the Exhibits to the Form 10-K
               of Proffitt's, Inc. for the fiscal year ended February 3,
               1996.

        (22)  Incorporated by reference from the Exhibits to the Form 10-Q
              of Proffitt's, Inc. for the quarter ended November 2, 1997.
 
        (23)  Incorporated by reference from the Exhibits to the Form 8-K of
              Proffitt's, Inc. dated July 18, 1996.

        (24)  Incorporated by reference from the Exhibits to the Form 8-K of
              Proffitt's, Inc. dated November 22, 1996.
 
        (25)  Incorporated by reference from the Exhibits to Amendment No.
              1 to Form 8-K/A  of Proffitt's, Inc. dated December 16, 1996.

        (26)  Incorporated by reference from the Exhibits to the Form S-4
              Registration Statement No. 333-09043 of Proffitt's, Inc. dated
              August 16, 1996.

        (27)  Incorporated by reference from the Exhibits to the Form S-3
              Registration Statement No. 333-09941 of Proffitt's, Inc. dated
              August 9, 1996.

        (28)  Incorporated by reference from the Exhibits to the Form S-8
              Registration Statement No. 333-25213 of Proffitt's, Inc. dated
              April 15, 1997.


                 AMENDMENT NO. 1 TO CREDIT FACILITIES
                      AND REIMBURSEMENT AGREEMENT

     THIS AMENDMENT NO. 1 TO CREDIT FACILITIES AND REIMBURSEMENT
AGREEMENT (this "Agreement") is made and entered into as of this 14th
day of January, 1997 among:

     PROFFITT'S, INC., a Tennessee corporation having a principal place
of business in Alcoa, Tennessee (the "Borrower"); and

     Each lender executing and delivering a signature page hereto
(hereinafter such lenders may be referred to individually as a "Lender"
or collectively as the "Lenders"); and

     NATIONSBANK OF TEXAS, NATIONAL ASSOCIATION, a national banking
association organized and existing under the laws of the United States
of America ("NationsBank"), in its capacity as agent for the Lenders (in
such capacity, the "Agent");

                        W I T N E S S E T H:

     WHEREAS, the Borrower, the Lenders and the Agent have entered into
a Credit Facilities and Reimbursement Agreement dated as of October 11,
1996 (the "Credit Agreement"), pursuant to which the Lenders agreed to
make certain Advances to the Borrower; 

     WHEREAS, the Borrower has requested that the Credit Agreement be
amended in the manner set forth herein and the Agent and the Lenders are
willing to agree to such amendment; 

     NOW, THEREFORE, in consideration of the mutual covenants and the
fulfillment of the conditions set forth herein, the parties hereto do
hereby agree as follows:

     1.   Definitions.  Any capitalized terms used herein without
definition shall have the meaning set forth in the Credit Agreement.  

     2.   Amendment.  Subject to the terms and conditions set forth
herein, and in accordance with Section 11.06 of the Credit Agreement,
the Credit Agreement is hereby amended as follows:

          Section 8.09 is amended to add a new subsection (ix) thereto
     which shall read in its entirety as follows:

               "(ix)      wholly owned Subsidiaries of the Borrower or
          its Subsidiaries created and operating for the exclusive
          purpose of conducting the accounts receivable securitization
          of the Borrower and its Subsidiaries in the ordinary course of
          business and consistent with past practice not to exceed
          $30,000,000; provided further, investments made in such
          Subsidiaries on or prior to the date hereof and the retained
          earnings of such Subsidiaries as of the date hereof may be
          transferred between such Subsidiaries or between the parent
          and such Subsidiary without limitation."

     3.   Representations and Warranties.  In order to induce the Agent
and the Lenders to enter into this Agreement, the Borrower represents
and warrants to the Agent and the Lenders as follows:

          (a)  The representations and warranties made by Borrower in
     Article VI of the Credit Agreement are true and correct on and as
     of the date hereof;

          (b)  There has been no material adverse change in the
     condition, financial or otherwise, of the Borrower and its
     Subsidiaries, taken as a whole, since the most recent financial
     reports of the Borrower dated November 2, 1996 received by the
     Agent and the Lenders under Section 7.01(b) of the Credit
     Agreement, other than changes in the ordinary course of business;

          (c)  The business and properties of the Borrower and its
     Subsidiaries, taken as a whole, are not, and since the most recent
     financial report of the Borrower and its Subsidiaries dated
     November 2, 1996 received by the Agent and the Lenders under
     Section 7.01(b) of the Credit Agreement, have not been adversely
     affected in any substantial way as the result of any fire,
     explosion, earthquake, accident, strike, lockout, combination of
     workers, flood, embargo, riot, activities of armed forces, war or
     acts of God or the public enemy, or cancellation or loss of any
     major contracts; and

          (d)  No event has occurred and is continuing which
     constitutes, and no condition exists which upon the consummation of
     the transaction contemplated hereby would constitute, a Default or
     an Event of Default on the part of the Borrower under the Credit
     Agreement.

     4.   Conditions Precedent. The effectiveness of this Agreement is
subject to the following:

          (a)  The Agent shall have received:

                     (i)   eighteen (18) counterparts of this Agreement duly
       executed by the Required Lenders; and

                    (ii)   copies of all additional agreements, instruments
       and documents which the Agent may reasonably request, such
       documents, when appropriate, to be certified by appropriate
       governmental authorities.

       (b)  All proceedings of the Borrower relating to the matters
  provided for herein shall be satisfactory to the Lenders, the Agent
  and their counsel.

  5.   Entire Agreement.  This Agreement sets forth the entire
understanding and agreement of the parties hereto in relation to the
subject matter hereof and supersedes any prior negotiations and
agreements among the parties relative to such subject matter.  No
promise, condition, representation or warranty, express or implied, not
herein set forth shall bind any party hereto, and not one of them has
relied on any such promise, condition, representation or warranty.  Each
of the parties hereto acknowledges that, except as in this Agreement
otherwise expressly stated, no representations, warranties or
commitments, express or implied, have been made by any party to the
other.  None of the terms or conditions of this Agreement may be
changed, modified, waived or canceled orally or otherwise, except by
writing, signed by all the parties hereto, specifying such change,
modification, waiver or cancellation of such terms or conditions, or of
any proceeding or succeeding breach thereof.

  6.   Full Force and Effect of Agreement.  Except as hereby
specifically amended, modified, waived or supplemented, the Credit
Agreement and all other Loan Documents are hereby confirmed and ratified
in all respects and shall remain in full force and effect according to
their respective terms.

  7.   Counterparts.  This Agreement may be executed in any number of
counterparts, each of which shall be deemed an original as against any
party whose signature appears thereon, and all of which shall together
constitute one and the same instrument.

  8.   Governing Law.  This Amendment Agreement shall in all respects
be governed by the laws and judicial decisions of the state of
Tennessee.

  9.   Enforceability.  Should any one or more of the provisions of this
Agreement be determined to be illegal or unenforceable as to one or more
of the parties hereto, all other provisions nevertheless shall remain
effective and binding on the parties hereto.

  10.  Credit Agreement.  All references in any of the Loan Documents
to the Credit Agreement shall mean the Credit Agreement as amended
hereby.

  11.  Successors and Assigns.  This Agreement shall be binding upon and
inure to the benefit of each of the Borrower, the Lenders and the Agent
and their respective successors, assigns and legal representatives;
provided, however, that the Borrower, without the prior consent of the
Agent, may not assign any rights, powers, duties or obligations
hereunder.

  12.  Consent of Guarantors.  Each of the Guarantors by their execution
and delivery hereof (i) consent and agree to the amendments to the
Credit Agreement set forth herein and (ii) reaffirm their obligations
set forth in the Guaranty.

  IN WITNESS WHEREOF, the parties hereto have caused this Agreement to
be duly executed by their duly authorized officers, all as of the day
and year first above written.


                           PROFFITT'S, INC.


                           By: _______________________________
                           Title:  Chief Financial Officer and
                                     Executive Vice President


ATTEST:

- ------------------------
  Asst. Secretary


(Seal)

                           Agent:


                           NATIONSBANK OF TEXAS, NATIONAL ASSOCIATION,
                           as Agent for the Lenders


                           By: _________________________
                           Title: Vice President
<PAGE>
                           Lenders:            
  
                           NATIONSBANK OF TEXAS, NATIONAL ASSOCIATION


                           By:  __________________________
                           Title: _______  Vice President



                           NATIONAL CITY BANK, KENTUCKY


                           By:  __________________________
                           Title: __________ Vice President



                           SOUTHTRUST BANK OF ALABAMA, N.A.


                           By:  __________________________
                           Title: ________________________



                           DG BANK DEUTSCHE GENOSSENSCHAFTSBANK
                           Cayman Islands Branch 


                           By:  __________________________
                           Title: ________________________
  
                           By:  __________________________
                           Title: ________________________



                           DEPOSIT GUARANTY NATIONAL BANK 


                           By:  __________________________
                           Title: Senior Vice President


                           FIRST TENNESSEE BANK NATIONAL ASSOCIATION 


                           By:  __________________________
                           Title: Senior Vice President



                           THE BANK OF NOVA SCOTIA 


                           By:  __________________________
                           Title: Relationship Manager



                           AMSOUTH BANK OF ALABAMA 


                           By:  __________________________
                           Title: Vice President



                           BANK OF AMERICA ILLINOIS 


                           By:  __________________________
                           Title: Vice President



                           HIBERNIA NATIONAL BANK 


                           By:  __________________________
                           Title: National Accounts Representative



                           FIRST AMERICAN NATIONAL BANK 


                           By:  __________________________
                           Title: Vice President


                           NORWEST BANK IOWA, N.A.


                           By:  __________________________
                           Title: Vice President



                           THE FIRST NATIONAL BANK OF CHICAGO


                           By:  __________________________
                           Title: Managing Director



                           CREDIT LYONNAIS ATLANTA AGENCY


                           By:  __________________________
                           Title: Vice President



                           CREDIT LYONNAIS NEW YORK BRANCH

                           By:_______________________________
                           Title: Senior Vice President


  Acknowledged, agreed and consented to, this the _____ day of January,
1996.

                                PROFFITT'S INVESTMENTS, INC.
                                PDS AGENCY, INC.
                                McRAE'S, INC.
                                McRAE'S OF ALABAMA, INC.
                                YOUNKERS, INC.
                                PARISIAN, INC.
                                PROFFITT'S OF TRI-CITIES, INC.
                                PARISIAN OF TENNESSEE, INC.
                                PARISIAN MANAGEMENT CO.
                                HESS SPECIALTY DEPARTMENT
                                 STORE, LLC

                                By:
                                     ________________________
                                Name:  Douglas E. Cotharp


Nations Bank
600 Peachtree Street, N.E.
21st Floor
Atlanta, GA  30308-2213

NATIONS BANK


February 24, 1997


Proffitt's, Inc.
3455 Highway 80 West
Jackson, Mississippi  39209
Attention:  Mr. Douglas E. Coltharp

  Re:  $275,000,000 Credit Facilities and Reimbursement Agreement among
       NationsBank of Texas, National Association, as Agent, the
       Lenders party thereto and Proffitt's, Inc.

Dear Ladies and Gentlemen:

Reference is hereby made to that certain Credit Facilities and
Reimbursement Agreement dated as of October 11, 1996, as amended by that
certain Amendment No. 1 to Credit Facilities and Reimbursement Agreement
dated as of January 14, 1997 (the "Credit Agreement") by and among
Proffitt's, Inc. (the "Borrower"), NationsBank of Texas, National
Association, as Agent (the "Agent"), and the Lenders party thereto (the
"Lenders").  Capitalized terms not otherwise defined herein shall have
the meanings ascribed to such terms in the Credit Agreement.

As set forth in that certain request letter dated February 11, 1997 from
Mr. Douglas E. Coltharp (the "Request Letter"), a copy of which is
attached hereto, the Borrower is considering selling seven (7) Virginia
based Proffitt's division stores to Dillard Department Stores, Inc.  The
proposed sale is only for the fixed assets of such stores.  The Borrower
warrants that the representations set forth in the Request Letter are
true and accurate and further acknowledges that the Agent and Lenders
are each relying on such representations.

Section 2.09(b) of the Credit Agreement requires that Net Proceeds in
excess of $10,000,000 during any consecutive twelve (12) month period be
used to reduce permanently the Total Revolving Credit Commitment.  The
Borrower estimates the excess Net Proceeds will be approximately
$7,950,000 and request that the Agent and Lenders to waive the
requirements of Section 2.09(b) as it pertains to the sale of the fixed
assets of the seven (7) Virginia stores and the application of excess
Net Proceeds as a permanent reduction to the Total Revolving Credit
Commitment.

Pursuant to the request of the Borrower as set forth in the Request
Letter and in accordance with Section 11.06 of the Credit Agreement, the
Agent and the Lenders hereby waive the requirements of Section 2.09(b)
of the Credit Agreement solely as it pertains to the application of
excess Net Proceeds from the sale of the fixed assets of the seven (7)
Virginia stores and further agree that none of the sale proceeds from
the sale of the fixed assets of the seven (7) Virginia stores shall
count against the $10,000,000 Net Proceeds threshold set forth in
Section 2.09(b) as measured during any twelve (12) month period which
includes the date on which such sale occurs;  provided, however, nothing
contained herein shall be deemed a future waiver of Section 2.09(b) or
a waiver of any other term or provision of the Credit Agreement or any
other Loan Document.

The Borrower hereby acknowledges that the waivers contained in this
letter are granted by the Agent and the Lenders only for the limited
purpose set forth herein and each term and provision of the Credit
Agreement continues in full force and effect.  The waivers are granted
only for the specific instance specified herein and in no manner creates
a course of dealing or otherwise impairs the further ability of the
Agent or the Lenders to declare a default under or otherwise enforce the
terms of the Credit Agreement.

None of the terms or conditions of this Letter Agreement may be changed,
modified, waived, or canceled, except by writing signed by all the
parties hereto, specifying such change, modification, waiver, or
cancellation.  Except as otherwise specifically set forth herein, the
Credit Agreement and all the other Loan Documents are hereby confirmed
and ratified in all respects and shall remain in full force and effect
according to their respective terms.

This Letter Agreement may be executed in any number of counterparts,
each of which shall be deemed to be an original as against any party
whose signature appears thereon, and all of which shall together
constitute one instrument.

Sincerely yours,


Kathryn W. Robinson
Senior Vice President

CONSENT TO
this 28th day of February, 1997

                                Agent:

                                NATIONSBANK OF TEXAS, NATIONAL
                                ASSOCIATION, as Agent for the Lenders


                                By: 
                                     ------------------------
                                     Kathryn W. Robinson


                                Lenders:

                                NATIONSBANK OF TEXAS, NATIONAL
                                ASSOCIATION

                                By: 
                                     --------------------------
                                Title:  Senior Vice President


                                NATIONAL CITY BANK, KENTUCKY

                                By: 
                                     ---------------------------
                                Title:  Vice President


                                SOUTHTRUST BANK OF ALABAMA, N.A.

                                By: 
                                     ---------------------------
                                Title:  Vice President


                                DG BANK DEUTSCHE GENOSSENSCHAFTBANK
                                Cayman Islands Branch

                                By: 
                                     ----------------------------
                                Title:  Senior Vice President

                                By:
                                     ----------------------------
                                Title:  Assistant Vice President


                                DEPOSIT GUARANTY NATIONAL BANK


                                By:
                                     ----------------------------
                                Title:  Senior Vice President


                                FIRST TENNESSEE BANK NATIONAL
                                ASSOCIATION

                                By:
                                     ----------------------------
                                Title:  Senior Vice President


                                THE BANK OF NOVA SCOTIA

                                By:
                                     ----------------------------
                                Title:  Relationship Manager


                                AMSOUTH BANK OF ALABAMA

                                By:
                                     ----------------------------
                                Title:  Vice President


                                BANK OF AMERICA ILLINOIS

                                By:
                                     ----------------------------
                                Title:  Vice President


                                HIBERNIA NATIONAL BANK 

                                By:
                                     ----------------------------
                                Title: National Accounts Representative



                                FIRST AMERICAN NATIONAL BANK 

                                By:
                                     -----------------------------
                                Title: Vice President


                                NORWEST BANK IOWA, N.A.


                                By:
                                     -----------------------------
                                Title: Vice President


                                THE FIRST NATIONAL BANK OF CHICAGO

                                By:
                                     ----------------------------
                                Title: Managing Director


                                CREDIT LYONNAIS ATLANTA AGENCY

                                By:
                                     ----------------------------
                                Title: Vice President


                                CREDIT LYONNAIS NEW YORK BRANCH

                                By:
                                     ----------------------------
                                Title: Senior Vice President


    Acknowledged, agreed and consented to, this the 28th day of February,
1997.

                           Borrower:

                           PROFFITT'S, INC.


                           By:__________________________
                           Name:________________________
                           Title:_________________________


                           Guarantors:

                           McRAE'S, INC.
                           McRAE'S OF ALABAMA, INC.
                           YOUNKERS, INC.
                           PARISIAN, INC.
                           PROFFITT'S OF TRI-CITIES, INC.
                           McRAE'S STORES PARTNERSHIP
                           G.R. HERBEGERS, INC.
                                                                     
                           By:  ________________________________
                           Name:________________________________
                           Title: ______________________________


                      AMENDMENT TO YOUNKERS, INC.
                    DEFERRED COMPENSATION AGREEMENT

    It is agreed that the distribution provisions of each of the Deferred
Compensation Agreements between Younkers, Inc. ("Younkers") and W.
Thomas Gould (the "Employee"), dated June 10, 1985, January 1, 1987,
January 1, 1988 and December 28, 1988, as amended effective September
30, 1991 (the "1991 Amendment"), are hereby amended effective February
13, 1997, as follows:
1.  The first sentence of Paragraph 2 (a) of the 1991 Amendment is
amended to read in its entirety as follows:
       (a)  Following termination of the services of the Employee with
    Proffitt's, Inc. ("Proffitt's) for any reason (including but not
    limited to death, total and limited disability, retirement and
    voluntary termination as an employee), Proffitt's shall distribute to
    Employee or his beneficiary(ies), pursuant to paragraph (b) below,
    shares of Proffitt's stock represented by the units in said Stock
    Account, together with any assets credited to the Cash Account
    (including interest).

2.  Paragraph 2 (b) of the 1991 Amendment is amended to read in its
entirety as follows:
       (b)  Upon the first to occur of the Employee's termination of
    employment, death or total and permanent disability, all benefits
    payable hereunder (including without limitation, all interest credits
    thereof) shall be paid on the first business day in January of the
    year immediately following such event.

    IN WITNESS WHEREOF, the parties have execute this Amendment on the
date and year first above written.

                                PROFFITT'S, INC.


                           By:  __________________________
                                R. Brad Martin
                                Chairman of the Board of
                                Directors and Chief
                                Executive Officer


                                EXECUTIVE



                                ____________________________
                                W. Thomas Gould

X:\WPDATA\JAS\PROFFITT\SECURITI\10-K.497\EX-10-7.ASC

=====================================================================

                 TRANSFER AND ADMINISTRATION AGREEMENT

                                between

                    ENTERPRISE FUNDING CORPORATION,

                              as Company

                                  and

                     PROFFITT'S CREDIT CORPORATION

                             as Transferor

                                  and

                             McRAE'S, INC.

                              as Servicer

                                  and

                           PROFFITT'S, INC.

                         as Servicer Guarantor

                                  and

                           NATIONSBANK, N.A.

                      as Agent and Bank Investor

                     Dated as of January 15, 1997

======================================================================
                           TABLE OF CONTENTS
                                                                   Page

                               ARTICLE I
DEFINITIONS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
SECTION 1.1.   Certain Defined Terms . . . . . . . . . . . . . . . . .1
SECTION 1.2.   Other Terms . . . . . . . . . . . . . . . . . . . . . 29
SECTION 1.3.   Computation of Time Periods . . . . . . . . . . . . . 29

                              ARTICLE II
PURCHASES AND SETTLEMENTS. . . . . . . . . . . . . . . . . . . . . . 30
SECTION 2.1.   Facility. . . . . . . . . . . . . . . . . . . . . . . 30
SECTION 2.2.   Transfers; Certificates; Eligible Receivables . . . . 30
SECTION 2.3.   Fundings. . . . . . . . . . . . . . . . . . . . . . . 35
SECTION 2.4.   Carrying Costs, Fees and Other Costs and Expenses . . 38
SECTION 2.5.   Allocations of Collections; Non-Liquidation
               Settlement and Reinvestment Procedures; Servicer
               Advances. . . . . . . . . . . . . . . . . . . . . . . 41
SECTION 2.6.  Liquidation Settlement Procedures. . . . . . . . . . . 42
SECTION 2.7.   Fees. . . . . . . . . . . . . . . . . . . . . . . . . 42
SECTION 2.8.   Protection of Ownership Interest of the Company and
               the Bank Investors. . . . . . . . . . . . . . . . . . 43
SECTION 2.9.   Deemed Collections; Application of Payments . . . . . 45
SECTION 2.10.  Payments and Computations, Etc. . . . . . . . . . . . 46
SECTION 2.11.  Reports.. . . . . . . . . . . . . . . . . . . . . . . 47
SECTION 2.12.  Collection Account. . . . . . . . . . . . . . . . . . 47
SECTION 2.13.  Sharing of Setoff . . . . . . . . . . . . . . . . . . 48
SECTION 2.14.  Right of Setoff . . . . . . . . . . . . . . . . . . . 49

                              ARTICLE III
REPRESENTATIONS AND WARRANTIES . . . . . . . . . . . . . . . . . . . 50
SECTION 3.1.   Representations and Warranties of the Transferor. . . 50
SECTION 3.2.   Representations and Warranties of the Servicer. . . . 55
SECTION 3.3.   Reaffirmation of Representations and Warranties by
               the Transferor and Servicer . . . . . . . . . . . . . 56

                              ARTICLE IV
CONDITIONS PRECEDENT . . . . . . . . . . . . . . . . . . . . . . . . 58
SECTION 4.1.   Conditions to Closing.. . . . . . . . . . . . . . . . 58

                               ARTICLE V
COVENANTS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62
SECTION 5.1.   Affirmative Covenants of Transferor . . . . . . . . . 62
SECTION 5.2.   Negative Covenants of the Transferor. . . . . . . . . 69
SECTION 5.3.   Minimum Net Worth of Transferor . . . . . . . . . . . 73
SECTION 5.4.   Covenants of the Servicer . . . . . . . . . . . . . . 73

                              ARTICLE VI
ADMINISTRATION AND COLLECTIONS . . . . . . . . . . . . . . . . . . . 77
SECTION 6.1.   Appointment of Servicer . . . . . . . . . . . . . . . 77
SECTION 6.2.   Duties of Servicer. . . . . . . . . . . . . . . . . . 77
SECTION 6.3.   Rights After Designation of New Servicer. . . . . . . 49
SECTION 6.4.   Servicer Default. . . . . . . . . . . . . . . . . . . 80
SECTION 6.5.   Responsibilities of the Transferor and the
               Designated Sellers. . . . . . . . . . . . . . . . . . 82

                              ARTICLE VII
TERMINATION EVENTS . . . . . . . . . . . . . . . . . . . . . . . . . 83
SECTION 7.1.   Termination Events. . . . . . . . . . . . . . . . . . 83
SECTION 7.2.   Termination . . . . . . . . . . . . . . . . . . . . . 85

                             ARTICLE VIII
INDEMNIFICATION; EXPENSES; RELATED MATTERS . . . . . . . . . . . . . 86
SECTION 8.1.   Indemnities by the Transferor . . . . . . . . . . . . 86
SECTION 8.2.   Indemnity for Taxes, Reserves and Expenses. . . . . . 90
SECTION 8.3.   Taxes . . . . . . . . . . . . . . . . . . . . . . . . 93
SECTION 8.4.   Other Costs, Expenses and Related Matters . . . . . . 94
SECTION 8.5.   Reconveyance Under Certain Circumstances. . . . . . . 95

                              ARTICLE IX
SERVICER GUARANTEE . . . . . . . . . . . . . . . . . . . . . . . . . 96
SECTION 9.1.   Guaranty of Obligations . . . . . . . . . . . . . . . 96
SECTION 9.2.   Validity of Obligations. Irrevocability . . . . . . . 96
SECTION 9.3.   Rights of Set-Off . . . . . . . . . . . . . . . . . . 97
SECTION 9.4.   Representations and Warranties. . . . . . . . . . . . 97
SECTION 9.5.   Guarantor Default . . . . . . . . . . . . . . . . . . 99

                               ARTICLE X
THE AGENT; BANK COMMITMENT . . . . . . . . . . . . . . . . . . . . .100
SECTION 10.1.  Authorization and Action. . . . . . . . . . . . . . .101
SECTION 10.2.  Agent's Reliance, Etc.. . . . . . . . . . . . . . . .102
SECTION 10.3.  Credit Decision . . . . . . . . . . . . . . . . . . .103
SECTION 10.4.  Indemnification of the Agent. . . . . . . . . . . . .104
SECTION 10.5.  Successor Agent . . . . . . . . . . . . . . . . . . .104
SECTION 10.6.  Payments by the Agent . . . . . . . . . . . . . . . .105

                              ARTICLE XI
MISCELLANEOUS. . . . . . . . . . . . . . . . . . . . . . . . . . . .111
SECTION 11.1.  Term of Agreement . . . . . . . . . . . . . . . . . .111
SECTION 11.2.  Waivers; Amendments . . . . . . . . . . . . . . . . .111
SECTION 11.3.  Notices . . . . . . . . . . . . . . . . . . . . . . .111
SECTION 11.4.  Governing Law; Submission to Jurisdiction;
               Integration . . . . . . . . . . . . . . . . . . . . .114
SECTION 11.5.  Severability; Counterparts. . . . . . . . . . . . . .115
SECTION 11.6.  Successors and Assigns. . . . . . . . . . . . . . . .115
SECTION 11.7.  Waiver of Confidentiality . . . . . . . . . . . . . .116
SECTION 11.8.  Confidentiality Agreement . . . . . . . . . . . . . .116
SECTION 11.9.  No Bankruptcy Petition Against the Company. . . . . .117
SECTION 11.10. No Recourse Against Stockholders, Officers or
               Director. . . . . . . . . . . . . . . . . . . . . . .117
SECTION 11.11. Characterization of the Transactions Contemplated
               by the Agreement. . . . . . . . . . . . . . . . . . .117


                               SCHEDULES

SCHEDULE A     Account Schedule

                               EXHIBITS

EXHIBIT A Form of Account

EXHIBIT B Credit Guidelines

EXHIBIT C List of Lock-Box Banks and Accounts

EXHIBIT D Form of Lock-Box Agreement

EXHIBIT E Form of Investor Report

EXHIBIT F Form of Transfer Certificate

EXHIBIT G Form of Assignment and Assumption Agreement

EXHIBIT H List of Actions and Suits

EXHIBIT I Location of Records

EXHIBIT J List of Subsidiaries, Divisions and Tradenames

EXHIBIT K Form of Transferor's Counsel's Opinion

EXHIBIT L Forms of Secretary's Certificate

EXHIBIT M Form of Certificate

EXHIBIT N Financial Covenant Definitions

EXHIBIT O Financial Covenants and Ratios

EXHIBIT P Form of Cycle Certificate



                 TRANSFER AND ADMINISTRATION AGREEMENT


          TRANSFER AND ADMINISTRATION AGREEMENT (this "Agreement"),
dated as of January 15, 1997, by and among PROFFITT'S CREDIT
CORPORATION, a Nevada corporation, as transferor (in such capacity, the
"Transferor"), PROFFITT'S, INC., a Tennessee corporation ("Proffitt's")
in its capacity as servicer guarantor ("Servicer Guarantor"), MCRAE'S,
INC., a Mississippi corporation, as servicer (the "Servicer" or
"McRae's"), ENTERPRISE FUNDING CORPORATION, a Delaware corporation (the
"Company") and NATIONSBANK, N.A., a national banking association
("NationsBank"), as agent for the Company and the Bank Investors (in
such capacity, the "Agent") and as a Bank Investor.


                        PRELIMINARY STATEMENTS


          WHEREAS, the Transferor may desire to convey, transfer and
assign, from time to time, undivided percentage interests in certain
accounts receivable, and the Company may desire to, and the Bank
Investors, if requested, shall, accept such conveyance, transfer and as-
signment of such undivided percentage interests, subject to the terms
and conditions of this Agreement.

          NOW, THEREFORE, the parties hereby agree as follows:


                               ARTICLE I

                             DEFINITIONS
          SECTION 1.1.  Certain Defined Terms.  As used in this Agree-
ment, the following terms shall have the following meanings:

          "Account" shall mean each credit account established pursuant
to an Account Agreement between a Designated Seller and an Obligor as of
the Cut-Off Date and on any day thereafter, which is identified by
account number and by the Outstanding Principal Balance as of the Cut-Off
Date and referred to in the Account Schedule delivered to the Agent
on the Closing Date pursuant to Section 2.8, including any Related
Account, and any such Account established after the Cut-Off Date shall
be identified on the Account Schedule as such schedule may be amended
from time to time pursuant to Section 2.8.

          "Account Agreement" shall mean the agreements and Federal
Truth in Lending Statement for Accounts, in substantially the form
attached as Exhibit A to this Agreement, as such agreements or statement
may be amended, modified or otherwise changed from time to time.

          "Account Schedule" shall mean the schedule of Accounts (which
schedule may be in the form of a computer file or microfiche) of the
Transferor attached as Schedule A to this Agreement, as amended or
modified from time to time pursuant to the terms of this Agreement.

          "Accrued Interest Component" means, for any Collection Period,
that portion of the Interest Component of all Related Commercial Paper
outstanding at any time during such Collection Period which has accrued
from the first day through the last day of such Collection Period wheth-
er or not such Related Commercial Paper matures during such Collection
Period, based on the actual number of days in such Collection Period
that such Related Commercial Paper was outstanding.

          "Adjusted LIBOR Rate" means, with respect to any period during
which the return to any Bank Investor or the Liquidity Provider is to be
calculated by reference to the London interbank offered rate, a rate
which is  0.875% in excess of a rate per annum equal to the sum (rounded
upwards, if necessary, to the next higher 1/100 of 1%) of (A) the rate
obtained by dividing (i) the applicable LIBOR Rate by (ii) a percentage
equal to 100% minus the reserve percentage used for determining the
maximum reserve requirement as specified in Regulation D (including,
without limitation, any marginal, emergency, supplemental, special or
other reserves) that is applicable to the Agent during such period in
respect of eurocurrency or eurodollar funding, lending or liabilities
(or, if more than one percentage shall be so applicable, the daily
average of such percentage for those days in such period during which
any such percentage shall be applicable) plus (B) the then daily net
annual assessment rate (rounded upwards, if necessary, to the nearest
1/100 of 1%) as estimated by the Agent for determining the current
annual assessment payable by the Agent to the Federal Deposit Insurance
Corporation in respect of eurocurrency or eurodollar funding, lending or
liabilities.

          "Administrative Agent" means NationsBank, N.A., as administra-
tive agent.

          "Administrative Fee" means the fee payable by the Transferor
to the Company pursuant to Section 2.7 hereof, the terms of which are
set forth in the Fee Letter.

          "Adverse Claim" means a lien, security interest, charge or
encumbrance, or other right or claim in, of or on any Person's assets or
properties in favor of any other Person (including any UCC financing
statement or any similar instrument filed against such Person's assets
or properties), provided, however, that an Adverse Claim shall not be
considered to exist with respect to a Receivable solely as a result of
an interest in such Receivable existing in favor of either (x) the con-
signor of the merchandise sold in connection with the creation of such
Receivable or (y) the owner of a leased department which sold the
merchandise the sale of which resulted in the creation of such Receiv-
able.

          "Affected Assets" means, collectively, the Receivables and the
Related Security, Collections and Proceeds relating thereto.

          "Affiliate" means, with respect to any Person, any other
Person directly or indirectly controlling, controlled by, or under
direct or indirect common control with, such Person.  A Person shall be
deemed to control another Person if the controlling Person possesses,
directly or indirectly, the power to direct or cause the direction of
the management or policies of the controlled Person, whether through
ownership of voting stock, by contract or otherwise.

          "Agent" means NationsBank, N.A., in its capacity as agent for
the Company and the Bank Investors, and any successor thereto appointed
pursuant to Article X.

          "Aggregate Interest Component" means aggregate sum of the
Interest Components of all issued and outstanding Related Commercial
Paper.

          "Aggregate Unpaids" means, at any time, an amount equal to the
sum of (i) the aggregate accrued and unpaid Carrying Costs at such time,
(ii) all amounts of the type included in the definition of "Carrying
Costs" which may accrue after such time, (iii) the Net Investment at
such time, and (iv) all other amounts owed (whether due or accrued)
hereunder by the Transferor to the Company, the Agent or any Bank
Investor at such time.

          "Arrangement Fee" means the fee payable by the Transferor to
the Administrative Agent pursuant to Section 2.7 hereof, the terms of
which are set forth in the Fee Letter.

          "Assignment Amount" with respect to a Bank Investor shall mean
at any time an amount equal to the lesser of (i) such Bank Investor's
Pro Rata Share of the Net Investment at such time and (ii) such Bank
Investor's unused Commitment. 

          "Assignment and Assumption Agreement" means an Assignment and
Assumption Agreement substantially in the form of Exhibit G attached
hereto.

          "Bank Investors" shall mean NationsBank, N.A. and each other
financial institution that becomes a Bank Investor pursuant to an
Assignment and Assumption Agreement and the respective successors and
permitted assigns of any of the foregoing.

          "Bankruptcy Code" means Title 11 of the United States Code, as
amended and modified from time to time.

          "Base Rate" means, a rate per annum equal to the greater of
(i) the prime rate of interest announced by the Liquidity Provider (or
if more than one Liquidity Provider, then by NationsBank) from time to
time, changing when and as said prime rate changes (such rate not neces-
sarily being the lowest or best rate charged by the Liquidity Provider
(or if more than one Liquidity Provider, by NationsBank)) and (ii) the
sum of (a) 1.50% and (b) the rate equal to the weighted average of the
rates on overnight Federal funds transactions with members of the
Federal Reserve System arranged by Federal funds brokers, as published
for such day (or, if such day is not a Business Day, for the next
preceding Business Day) by the Federal Reserve Bank of New York, or, if
such rate is not so published for any day that is a Business Day, the
average of the quotations for such day for such transactions received by
the Liquidity Provider (or, if more than one Liquidity Provider, then by
NationsBank) from three Federal funds brokers of recognized standing se-
lected by it.

          "Benefit Plan" means any employee benefit plan as defined in
Section 3(3) of ERISA in respect of which the Transferor, any Designated
Seller or any ERISA Affiliate of the Transferor, or a Designated Seller
is, or at any time during the immediately preceding six years was, an
"employer" as defined in Section 3(5) of ERISA.

          "Business Day" means any day excluding Saturday, Sunday and
any day on which banks in New York, New York, Charlotte, North Carolina,
Memphis, Tennessee, Birmingham, Alabama or Jackson, Mississippi are
authorized or required by law to close, and, when used with respect to
the determination of any Eurodollar Rate or any notice with respect
thereto, any such day which is also a day for trading by and between
banks in United States dollar deposits in the London interbank market.

          "Buyers' Percentage Factor" shall mean the percentage computed
in accordance with Section 2.2(e) as follows:

                               NI/NRB
                                  
Where:

NI   =    the Net Investment at the time of such computation.

NRB  =    the Net Receivables Balance at the time of such computation.

          Notwithstanding the foregoing computation, (i) the Buyers'
Percentage Factor shall not exceed 100%, and (ii) the Buyers' Percentage
Factor with respect to Principal Collections at any time on and after
the Termination Date shall be the percentage equivalent of a fraction
the numerator of which is the Net Investment as of the Termination Date
and the denominator of which is the lesser of (x) the Net Receivables
Balance on the last day of the Collection Period immediately prior to
the Termination Date or (y) the Net Receivables Balance on the last day
of the immediately preceding Collection Period.

          "Capitalized Leases" shall mean capital leases and subleases,
as defined in the Financial Accounting Standards Board Statement of
Financial Accounting Standards No. 13, dated November 1976, as amended.

          "Carrying Costs" shall mean for a Collection Period the sum of
(i) the sum of the dollar amount of the Company's obligations for such
Collection Period determined on an accrual basis in accordance with GAAP
consistently applied (a) to pay interest with respect to Purchased
Interests pursuant to the provisions of the Liquidity Provider Agreement
(such interest to be calculated based on the Adjusted LIBOR Rate, pro-
vided that if a Termination Event shall have occurred, such interest
shall be calculated at the Base Rate plus 2.00%) outstanding at any time
during such Collection Period accrued from the first day through the
last day of such Collection Period whether or not such interest is
payable during such Collection Period and to pay interest with respect
to amounts disbursed by a Credit Support Provider pursuant to the Credit
Support Agreement outstanding at any time during such Collection Period
accrued from the first day through the last day of such Collection
Period whether or not such interest is payable during such Collection
Period, (b) to pay the Accrued Interest Component of Related Commercial
Paper with respect to any Collection Period (and, for purposes of this
clause (b), Related Commercial Paper shall include Commercial Paper
issued to fund the Net Investment even if such Commercial Paper is
issued in an amount in excess of the Net Investment), (c) to pay the
Dealer Fee with respect to Related Commercial Paper issued during such
Collection Period, (d) to pay any past due interest not paid in clause
(a) and (b) with respect to prior Collection Periods, and (e) to pay the
costs of the Company with respect to the operation of Sections 8.1, 8.2,
8.3 and 8.4, and (ii) the Program Fee, the Administrative Fee and the
Facility Fee accrued from the first day through the last day of such
Collection Period whether or not such amount is payable during such
Collection Period, and all interest amounts due the Bank Investors in
accordance with Section 2.3(c), (d) and (e).

          "Certificate" means the certificate issued to the Agent for
the benefit of the Company and the Bank Investors pursuant to Section
2.2(d) hereof.

          "Closing Date" means January 16, 1997.

          "Code" means the Internal Revenue Code of 1986, as amended.

          "Collateral Agent" means NationsBank, N.A., as collateral
agent for any Liquidity Provider, any Credit Support Provider, the
holders of Commercial Paper and certain other parties.

          "Collection Account" means the account, established by the
Agent, for the benefit of the Company and the Bank Investors, pursuant
to Section 2.12.

          "Collection Period" shall mean each calendar month; provided,
that the first Collection Period shall begin on the Closing Date and
shall end on the last day of the calendar month containing the Closing
Date.

          "Collections" means, with respect to any Receivable, all cash
collections and other cash proceeds of such Receivable, including,
without limitation, all Recoveries and Finance Charges, if any, and cash
proceeds of Related Security with respect to such Receivable.

          "Commercial Paper" means the promissory notes of the Company
issued by the Company in the commercial paper market.

          "Commitment" means, (i) with respect to each Bank Investor
party hereto, the commitment of such Bank Investor to make acquisitions
from the Transferor or the Company in accordance herewith in an amount
not to exceed the dollar amount set forth opposite such Bank Investor's
signature on the signature page hereto under the heading "Commitment",
minus the dollar amount of any Commitment or portion thereof assigned
pursuant to an Assignment and Assumption Agreement plus the dollar
amount of any increase to such Bank Investor's Commitment consented to
by such Bank Investor prior to the time of determination, (ii) with re-
spect to any assignee of a Bank Investor party hereto taking pursuant to
an Assignment and Assumption Agreement, the commitment of such assignee
to make acquisitions from the Transferor or the Company not to exceed
the amount set forth in such Assignment and Assumption Agreement minus
the dollar amount of any Commitment or portion thereof assigned pursuant
to an Assignment and Assumption Agreement prior to such time of
determination and (iii) with respect to any assignee of an assignee re-
ferred to in clause (ii), the commitment of such assignee of such as-
signee to make acquisitions from the Transferor or the Company not to
exceed the amount set forth in an Assignment and Assumption Agreement
between such assignee and its assign.

          "Commitment Termination Date" means January 14, 1998, or such
later date to which the Commitment Termination Date may be extended by
Transferor, the Agent and the Bank Investors not later than 30 days
prior to the then current Commitment Termination Date.

          "Company" means Enterprise Funding Corporation, and its
successors and assigns.

          "Credit Guidelines" shall mean the Designated Sellers' credit
and collection policy or policies and practices, relating to Accounts
and Receivables existing on the date hereof and referred to in Exhibit
B attached hereto, as modified and as supplemented from time to time in
compliance with Section 5.2(c). 

          "Credit Support Agreement" means the agreement between the
Company and the Credit Support Provider evidencing the obligation of the
Credit Support Provider to provide credit support to the Company in
connection with the issuance by the Company of Commercial Paper.

          "Credit Support Provider" means the Person or Persons who
provides credit support to the Company in connection with the issuance
by the Company of Commercial Paper.

          "Cut-Off Date" shall mean January 14, 1997.

          "Cycle Certificate" shall mean the certificate of the Servicer
in the form of Exhibit P hereto.

          "Date of Processing" shall mean, with respect to any
transaction giving rise to a Receivable, the date on which such
transaction is first recorded on the Servicer's computer master file of
Accounts (without regard to the effective date of such recordation).

          "Dealer Fee" shall have the meaning assigned in the Fee
Letter.

          "Deemed Collections" means any Collections on any Receivable
deemed to have been received pursuant to Section 2.9(a) or (b) hereof.

          "Default Ratio" means, with respect to any Collection Period,
the ratio (expressed as a percentage) computed as of the last day of
each Collection Period by dividing (i) the product of (x) 12 and (y) the
aggregate amount of Receivables which became Defaulted Receivables
during such Collection Period by (ii) the aggregate amount of all Re-
ceivables (other than Defaulted Receivables) as of the last day of the
prior Collection Period.

          "Defaulted Receivable" means a Receivable:  (i) as to which
any payment, or part thereof, remains unpaid for 181 days or more from
the original due date for such Receivable; (ii) as to which an Event of
Bankruptcy has occurred and is continuing with respect to the Obligor
thereof; (iii) which has been identified by the Transferor, the
Designated Seller or the Servicer as uncollectible; or (iv) which,
consistent with the Credit Guidelines, should be written off as uncol-
lectible.

          "Delinquency Ratio" means, the ratio (expressed as a
percentage) computed as of the last day of each Collection Period by
dividing (i) the aggregate amount of all Delinquent Receivables as of
such date by (ii) the aggregate amount of all Receivables (other than
Defaulted Receivables) as of such date.

          "Delinquent Receivable" means a Receivable:  (i) as to which
any payment, or part thereof, remains unpaid for more than 30 days from
the original due date for such Receivable and (ii) which is not a
Defaulted Receivable. 

          "Designated Seller" means (i) Proffitt's, Inc., a Tennessee
corporation, (ii) McRae's, Inc. a Mississippi corporation, and (iii) any
other Person designated with the written consent of the Agent as the
"seller" under any Receivables Purchase Agreement, and in each case such
Person's successors and permitted assigns.

          "Determination Date" shall mean with respect to any Collection
Period, the twelfth day of the succeeding calendar month or, if such
twelfth day is not a Business Day, the Business Day next succeeding such
twelfth day.

          "Dilution Ratio" shall mean the ratio (expressed as a
percentage) computed as of the last day of each Collection Period by
dividing (i) the aggregate amount by which Receivables are reduced or
cancelled as a result of any defective, rejected or returned merchandise
or services and all credits, rebates, discounts, disputes, warranty
claims, repossessed or returned goods, chargebacks, allowances, or any
other downward adjustments to the balance of such Receivable without
receiving Collections therefor and prior to such Receivable becoming a
Defaulted Receivable, (whether effected through the granting of credits
against the applicable Receivables or by the issuance of a check or
other payment in respect of (and as payment for) such reduction) by a
Designated Seller, the Transferor or the Servicer, provided to Obligors
in respect of Receivables during such month by (ii) the aggregate
Outstanding Principal Balance of all Receivables as of the last day of
the preceding Collection Period.

          "Discount Percentage" shall mean the percentage designated by
the Transferor pursuant to Section 2.5(e). 

          "Discount Receivables" shall have the meaning specified in
Section 2.5(e).

          "Discount Receivable Collections" shall mean, for any day, the
product of (a) a fraction the numerator of which is the amount of Dis-
count Receivables and the denominator of which is the sum of the
Principal Receivables and the Discount Receivables, in each case at the
end of the prior Collection Period and (b) Principal Collections
(without giving effect to Discount Receivables Collections) on such day.

          "Early Collection Fee" means, for any funding period during
which the portion of the Net Investment that was allocated to such
funding period is reduced for any reason whatsoever, the excess, if any,
of (i) the additional interest that would have accrued during such
funding period if such reductions had not occurred, minus (ii) the
income, if any, received by the recipient of such reductions from
investing the proceeds of such reductions.

          "Eligible Account" shall mean, as of the Cut-Off Date (or,
with respect to Accounts arising after the Cut-Off Date, as of the date
of creation), each Account in existence and owned by a Designated
Seller:

               (a)    which is payable in United States Dollars;

               (b)    the credit card or cards related thereto have not
been reported lost or stolen or designated fraudulent;

               (c)    the Obligor on which has provided, as its most
recent billing address, an address located in the United States or its
territories or possessions, or Canada, or which is a United States
military address;

               (d)    which is not an Account as to which any of the
Receivables existing thereunder are Defaulted Receivables;

               (e)    which has been created by a Designated Seller (or
another entity which sells Receivables to a Designated Seller as
permitted by a Receivables Purchase Agreement) in the ordinary course of
its business in accordance with, or under standards no less stringent
than, the Credit Guidelines;

               (f)    with respect to which the applicable Designated
Seller has good title thereto, free and clear of all Adverse Claims; and

               (g)    the Obligor on which has not been identified by
the Servicer or the Transferor, as applicable, in its computer files as
having (i) died, (ii) commenced, or had commenced in respect of such
Obligor, a case, action or proceeding under any law of any jurisdiction
relating to bankruptcy, insolvency, reorganization or relief of debtors,
seeking relief with respect to such Obligor's debts, or seeking to have
such Obligor adjudicated bankrupt or insolvent, or to have a receiver,
trustee, custodian or other similar official appointed for such Obligor
or for all or any substantial part of such Obligor's assets or (iii)
made a general assignment of such Obligor's assets for the benefit of
such Obligor's creditors, which assignment is then in full force and
effect.

          "Eligible Investments" means any of the following (a) negotia-
ble instruments or securities represented by instruments in bearer or
registered or in book-entry form which evidence (i) obligations fully
guaranteed by the United States of America; (ii) time deposits in, or
bankers acceptances issued by, any depositary institution or trust
company incorporated under the laws of the United States of America or
any state thereof and subject to supervision and examination by Federal
or state banking or depositary institution authorities; provided,
however, that at the time of investment or contractual commitment to
invest therein, the certificates of deposit or short-term deposits, if
any, or long-term unsecured debt obligations (other than such obligation
whose rating is based on collateral or on the credit of a Person other
than such institution or trust company) of such depositary institution
or trust company shall have a credit rating from Moody's and S&P of at
least "P-1" and "A-1", respectively, in the case of the certificates of
deposit or short-term deposits, or a rating not lower than one of the
two highest investment categories granted by Moody's and by S&P; (iii)
certificates of deposit having, at the time of investment or contractual
commitment to invest therein, a rating from Moody's and S&P of at least
"P-1" and "A-1", respectively; or (iv) investments in money market funds
rated in the highest investment category or otherwise approved in
writing by the applicable rating agencies; (b) demand deposits in any
depositary institution or trust company referred to in (a)(ii) above;
(c) commercial paper (having original or remaining maturities of no more
than 30 days) having, at the time of investment or contractual
commitment to invest therein, a credit rating from Moody's and S&P of at
least "P-1" and "A-1", respectively; (d) Eurodollar time deposits having
a credit rating from Moody's and S&P of at least "P-1" and "A-1",
respectively; and (e) repurchase agreements involving any of the
Eligible Investments described in clauses (a)(i), (a)(iii) and (d)
hereof so long as the other party to the repurchase agreement has at the
time of investment therein, a rating from Moody's and S&P of at least
"P-1" and "A-1", respectively.

          "Eligible Receivable" means, at any time, any Receivable:

               (a)    with respect to which, the related Account is an
Eligible Account;

               (b)    which has been originated by a Designated Seller
(or another entity which sells Receivables to a Designated Seller as
permitted by a Receivables Purchase Agreement) in the ordinary course of
its business, sold to the Transferor pursuant to (and in accordance
with) the Receivables Purchase Agreement and to which the Transferor has
good title thereto, free and clear of all Adverse Claims;

               (c)   which (together with the Collections and Related
Security related thereto) has been the subject of either a valid trans-
fer and assignment from the Transferor to the Agent, on behalf of the
Company and the Bank Investors, of all of the Transferor's right, title
and interest therein or the grant of a first priority perfected security
interest therein (and in the Collections and Related Security related
thereto), effective until the termination of this Agreement;

               (d)    which arises pursuant to an Account with respect
to which each of the applicable Designated Seller (or another entity
which sells Receivables to a Designated Seller as permitted by a Receiv-
ables Purchase Agreement) and the Transferor has performed all obliga-
tions required to be performed by it thereunder, including without
limitation shipment of the merchandise and/or the performance of the
services purchased thereunder;

               (e)    a purchase of which with the proceeds of Com-
mercial Paper would constitute a "current transaction" within the
meaning of Section 3(a)(3) of the Securities Act of 1933, as amended;

               (f)    which is an "account" or a "general intangible" or
"chattel paper" within the meaning of Article 9 of the UCC of all appli-
cable jurisdictions;

               (g)    which arises under an Account that, together with
such Receivable, is in full force and effect and constitutes the legal,
valid and binding obligation of the related Obligor enforceable against
such Obligor in accordance with its terms and is not subject to any
litigation, right of rescission, dispute, offset, counterclaim or other
defense;

               (h)    which was created in compliance, in all material
respects, with all laws, rules or regulations applicable thereto (in-
cluding, without limitation, laws, rules and regulations relating to
truth in lending, fair credit billing, fair credit reporting, equal
credit opportunity, fair debt collection practices and privacy) and
pursuant to an Account Agreement which complies, in all material re-
spects, with all such laws, rules and regulations;

               (i)    which (A) satisfies all applicable requirements of
the Credit Guidelines, (B) has not been waived or modified except in
accordance with the Credit Guidelines, and (C) is assignable without the
consent of, or notice to, the Obligor thereunder;

               (j)    the Obligor of which has been directed to make all
payments to a specified account of the Servicer with respect to which
there shall be a Lock-Box Agreement in effect; 

               (k)    with respect to which all material consents,
licenses, approvals or authorizations of, or registrations or
declarations with, any Governmental Authority required to be obtained,
effected or given by the Transferor or by the applicable Designated
Seller (or another entity which sells Receivables to a Designated Seller
as permitted by a Receivables Purchase Agreement) in connection with the
creation of such Receivable or the execution, delivery, creation and
performance by the Transferor or by the applicable Designated Seller (or
another entity which sells Receivables to a Designated Seller as
permitted by a Receivables Purchase Agreement) of the Account Agreement
pursuant to which such Receivable was created, have been duly obtained,
effected or given and are in full force and effect;

               (l)    the assignment of which under the Receivables Pur-
chase Agreement by the applicable Designated Seller and hereunder by the
Transferor (and, if applicable, the assignment by the entity which
originated such Receivable to a Designated Seller as permitted by a Re-
ceivables Purchase Agreement) does not violate, conflict or contravene
any applicable laws, rules, regulations, orders or writs or any contrac-
tual or other restriction, limitation or encumbrance; and

               (m)    as to which the Obligor has not exceeded its
credit limit by an amount in excess of the greater of (i) $300 or (ii)
10% of such credit limit as determined as of each cycle closing date,
except for exceptions which are immaterial in the aggregate.

          "ERISA" means the U.S. Employee Retirement Income Security Act
of 1974, as amended from time to time, and the regulations promulgated
and rulings issued thereunder.

          "ERISA Affiliate" means, with respect to any Person, (i) any
corporation which is a member of the same controlled group of
corporations (within the meaning of Section 414(b) of the Code (as in
effect from time to time, the "Code")) as such Person; (ii) a trade or
business (whether or not incorporated) under common control (within the
meaning of Section 414(c) of the Code) with such Person; or (iii) a
member of the same affiliated service group (within the meaning of Sec-
tion 414(n) of the Code) as such Person, any corporation described in
clause (i) above or any trade or business described in clause (ii)
above.

          "Event of Bankruptcy" means, with respect to any Person, (i)
that such Person (a) shall generally not pay its debts as such debts
become due or (b) shall admit in writing its inability to pay its debts
generally or (c) shall make a general assignment for the benefit of
creditors; (ii) any proceeding shall be instituted by or against such
Person seeking to adjudicate it as bankrupt or insolvent, or seeking
liquidation, winding up, reorganization, arrangement, adjustment,
protection, relief or composition of it or its debts under any law
relating to bankruptcy, insolvency or reorganization or relief of debt-
ors, or seeking the entry of an order for relief or the appointment of
a receiver, trustee or other similar official for it or any substantial
part of its property or (iii) if such Person is a corporation, such
Person or any Subsidiary shall take any corporate action to authorize
any of the actions set forth in the preceding clauses (i) or (ii).

          "Excluded Taxes" shall have the meaning specified in Section
8.3 hereof.

          "Facility Fee" means the fee payable by the Transferor to the
Agent for distribution to the Bank Investors pursuant to Section 2.7(a)
hereof, the terms of which are set forth in the Fee Letter.

          "Facility Limit" means $175,000,000; provided that such amount
may not at any time exceed the aggregate Commitments at any time in
effect; provided, further, that from and after the Termination Date the
Facility Limit shall at all times equal the Net Investment plus the
Aggregate Interest Component.

          "Fee Letter" means, collectively, the letter agreement or
agreements dated the date hereof (i) between the Transferor and the
Company and (ii) between the Transferor and the Agent on behalf of the
Bank Investors, in each case with respect to the fees to be paid by the
Transferor hereunder, as amended, modified or supplemented from time to
time.

          "Finance Charge Collections" shall mean that portion of the
Collections with respect to the Receivables which are properly
designated in the Accounts as Finance Charges, together with (i) any
Recoveries (net of liquidation expenses, if any) in respect of Defaulted
Receivables and Related Security with respect thereto and (ii) all Dis-
count Receivable Collections.

          "Finance Charges" means, with respect to an Account, any
periodic finance charges, late fees, returned check or NSF charges or
similar charges owing by an Obligor pursuant to such Account.

          "GAAP" means generally accepted accounting principles set
forth in the opinions and pronouncements of the Accounting Principles
Board of the American Institute of Certified Public Accountants and
statements and pronouncements of the Financial Accounting Standards
Board or in such other statements by such accounting profession, which
are in effect as of the date of this Agreement.

          "Governmental Authority" shall mean the United States of
America, any state or other political subdivision thereof and any entity
exercising executive, legislative, judicial, regulatory or
administrative functions of or pertaining to government.

          "Guarantor Default" shall have the meaning specified in
Section 9.5 hereof.

          "Guaranty" means, with respect to any Person any agreement by
which such Person assumes, guarantees, endorses, contingently agrees to
purchase or provide funds for the payment of, or otherwise becomes
liable upon, the obligation of any other Person, or agrees to maintain
the net worth or working capital or other financial condition of any
other Person or otherwise assures any other creditor of such other
Person against loss, including, without limitation, any comfort letter,
operating agreement or take-or-pay contract and shall include, without
limitation, the contingent liability of such Person in connection with
any application for a letter of credit.

          "Incremental Transfer" means a Transfer which is made pursuant
to Section 2.2(a) hereof.

          "Indebtedness" means, with respect to any Person, without
duplication, such Person's (i) obligations for borrowed money evidenced
by a promissory note, bond or similar written obligation, including,
without limitation, conditional sales or similar title retention
agreements, (ii) obligations representing the deferred purchase price of
property other than accounts payable arising in the ordinary course of
such Person's business on terms customary in the trade, (iii) obliga-
tions, whether or not assumed, secured by liens or payable out of the
proceeds or production from property now or hereafter owned or acquired
by such Person, (iv) obligations which are evidenced by notes, acceptan-
ces, or other instruments, and all liabilities of such Person by way of
endorsements (other than for collection or deposit in the ordinary
course of business), (v) Capitalized Lease obligations, (vi) obligations
for which such Person is obligated pursuant to a Guaranty, (vii) all
Contingent Obligations (as defined in Exhibit N hereto), (viii) all
obligations arising in connection with such Person's interest rate
hedging activities, but excluding all accounts payable and accruals, in
each case in the ordinary course of business and only so long as payment
therefor is due within one year; provided, that in no event shall the
term Indebtedness include surplus and retained earnings, minority
interest in Subsidiaries, lease obligations (other than pursuant to
Capitalized Lease obligations), reserves for deferred income taxes and
investment credits, other deferred credits and reserves, and deferred
compensation obligations.

          "Indemnified Amounts" has the meaning specified in Section 8.1
hereof.

          "Indemnified Parties" has the meaning specified in Section 8.1
hereof.

          "Interest Component" shall mean, (i) with respect to any
Commercial Paper issued on an interest-bearing basis, the interest
payable on such Commercial Paper at its maturity and (ii) with respect
to any Commercial Paper issued on a discount basis, the portion of the
face amount of such Commercial Paper representing the discount incurred
in respect thereof (including any dealer commissions to the extent
included as part of such discount).

          "Investor Report" means a report, in substantially the form
attached hereto as Exhibit E or in such other form as is mutually agreed
to by the Transferor and the Agent, furnished by the Servicer pursuant
to Section 2.11 hereof.

          "Law" means any law (including common law), constitution,
statute, treaty, regulation, rule, ordinance, order, injunction, writ,
decree or award of any Official Body.

          "LIBOR Rate" means, with respect to any Collection Period, the
rate per annum (rounded upwards, if necessary, to the nearest 1/100 of
1%) appearing on Telerate Page 3750 (or any successor page) as the
London interbank offered rate for deposits in U.S. dollars at ap-
proximately 11:00 a.m. (London time) two London Business Days prior to
the first day of such Collection Period for a term of one month.  If for
any reason such rate is not available, the term "LIBOR Rate" shall mean,
for any Collection Period, the rate per annum (rounded upwards, if
necessary, to the nearest 1/100 of 1%) appearing on Reuters Screen LIBO
Page as the London interbank offered rate for deposits in dollars at ap-
proximately 11:00 a.m. (London time) two London Business Days prior to
the first day of such Collection Period for a term of one month;
provided, however, if more than one rate is specified on the Reuters
Screen LIBO Page, the applicable rate shall be the arithmetic mean of
all such rates.

          "Liquidity Provider" means the Person or Persons who will
provide liquidity support to the Company in connection with the issuance
by the Company of Commercial Paper.

          "Liquidity Provider Agreement" means the agreement between the
Company and the Liquidity Provider evidencing the obligation of the
Liquidity Provider to provide liquidity support to the Company in
connection with the issuance by the Company of Commercial Paper.

          "Lock-Box Account" means an account maintained by the Servicer
at a Lock-Box Bank for the purpose of receiving Collections from Receiv-
ables.

          "Lock-Box Agreement" means an agreement between the Servicer
and a Lock-Box Bank in substantially the form of Exhibit D hereto.

          "Lock-Box Bank" means each of the banks set forth in Exhibit
C hereto and such banks as may be added thereto or deleted therefrom
pursuant to Section 2.8 hereof.

          "Majority Investors" shall have the meaning specified in
Section 10.1(a) hereof.

          "Material Adverse Effect" means any event or condition which
would have a material adverse effect on (i) the collectibility of the
Receivables, (ii) the condition (financial or otherwise), businesses or
properties of the Transferor or any Designated Seller, (iii) the ability
of the Transferor or any Designated Seller to perform its respective
obligations under the Transaction Documents to which it is a party and
(iv) the interests of the Agent, the Company or the Bank Investors under
the Transaction Documents.

          "Maximum Buyers' Percentage Factor" means 82%. 

          "McRae's" shall mean McRae's, Inc., a Mississippi corporation.

          "Moody's" means Moody's Investors Service, Inc.

          "Multiemployer Plan" means a "multiemployer plan" as defined
in Section 4001(a)(3) of ERISA which is or was at any time during the
current year or the immediately preceding five years contributed to by
the Transferor, the Designated Seller or any ERISA Affiliate of the
Transferor or the Designated Seller on behalf of its employees.

          "Net Asset Test" means, in connection with any assignment by
the Company to the Bank Investors of an interest in the Net Investment
pursuant to Section 10.7 hereof, that on the day immediately prior to
the day on which such assignment is to take effect, the Net Receivables
Balance shall be greater than or equal to the Net Investment.

          "Net Investment" means the sum of the initial Transfer Price
plus the sum of the cash amounts paid to the Transferor for each
Incremental Transfer less the aggregate amount of Collections received
and applied by the Agent to reduce such Net Investment pursuant to
Section 2.5, 2.6 or 2.9 hereof; provided that the Net Investment shall
be restored and reinstated in the amount of any Collections so received
and applied if at any time the distribution of such Collections is
rescinded or must otherwise be returned for any reason; and provided
further that the Net Investment may be increased by the amount described
in Section 10.7(d) as described therein.

          "Net Portfolio Yield" shall mean, with respect to any
Collection Period, the annualized percentage equivalent of a fraction
the numerator of which is Finance Charge Collections less the Carrying
Costs for such Collection Period less the aggregate outstanding balance
of all Receivables which became Defaulted Receivables during such
Collection Period less the Servicing Fee with respect to such Collection
Period and the denominator of which is the daily average aggregate
Outstanding Principal Balance of all Receivables during such Collection
Period.

          "Net Receivables Balance" at any time shall mean the aggregate
Outstanding Principal Balance of all Eligible Receivables, excluding (i)
the aggregate balance of any Discount Receivables at such time and (ii)
the amount by which the aggregate Outstanding Principal Balance of all
Eligible Receivables the Obligor of which is an employee of the
Transferor, any Designated Seller or any of their Affiliates exceeds
5.0% of the aggregate Outstanding Principal Balance of all Eligible
Receivables and (iii) all amounts owing at such time by any Designated
Seller (and any other entity which sells Receivables to a Designated
Seller as permitted by a Receivables Purchase Agreement) to (x) any con-
signor of merchandise the sale of which may result in the creation of a
Receivable or (y) any owner of a leased department which sells merchan-
dise the sale of which may result in the creation of a Receivable.

          "Net Worth" means, with respect to the Transferor and at any
time, an amount equal to the aggregate Outstanding Principal Balance of
all Eligible Receivables at such time minus the amount of the Net
Investment at such time minus the outstanding principal amount at such
time of the subordinated note issued by the Transferor in connection
with the Receivables Purchase Agreement entered into with any Designated
Seller minus any other liabilities of the Transferor plus, if all of the
subordinated notes of the Transferor have zero balances outstanding, all
cash of the Transferor.

          "Obligor" means any Person obligated to make payments under an
Account, including any guarantor thereunder.

          "Obligations" shall have the meaning specified in Section 9.1
hereof.

          "Official Body" means any government or political subdivision
or any agency, authority, bureau, central bank, commission, department
or instrumentality of any such government or political subdivision, or
any court, tribunal, grand jury or arbitrator, in each case whether
foreign or domestic.

          "Other Transferor" means any Person other than the Transferor
that has entered into a receivables purchase agreement or transfer and
administration agreement with the Company.

          "Outstanding Principal Balance" means, with respect to any Re-
ceivable at any time, the then outstanding principal amount thereof
excluding any accrued and outstanding Finance Charges related thereto
and giving effect to the amount of any credit balances and other adjust-
ments existing with respect to such Receivable on such day.  The out-
standing principal amount of any Defaulted Receivables shall be
considered to be zero for the purposes of any determination hereunder of
the aggregate Outstanding Principal Balance of the Receivables or the
aggregate Outstanding Principal Balance of Eligible Receivables.

          "Payment Rate" shall mean, for any Collection Period, the
percentage equivalent of a fraction, the numerator of which is equal to
the amount of all Principal Collections during such Collection Period
and the denominator of which is equal to the aggregate Outstanding
Principal Balance of all Receivables as of the last day of the prior
Collection Period.

          "Person" means any corporation, limited liability company,
natural person, firm, joint venture, partnership, trust, unincorporated
organization, enterprise, government or any department or agency of any
government.

          "Potential Termination Event" means an event which but for the
passage of time or the giving of notice, or both, would constitute a
Termination Event.

          "Principal Collections" shall mean with respect to any
Collection Period, all Collections received during such period other
than Finance Charge Collections.

          "Pro Rata Share" means, for a Bank Investor, the Commitment of
such Bank Investor divided by the sum of the Commitments of all Bank
Investors.

          "Proceeds" means "proceeds" as defined in Section 9-306(1) of
the UCC.

          "Proffitt's" shall mean Proffitt's, Inc., a Tennessee
corporation.

          "Program Fee" means the fee payable by the Transferor to the
Company pursuant to Section 2.7 hereof, the terms of which are set forth
in the Fee Letter.

          "Purchased Interest" means the interest in the Receivables
acquired by a Liquidity Provider through purchase pursuant to the terms
of the Liquidity Provider Agreement.

          "Purchase Termination Date" means the date upon which the
Transferor shall cease, for any reason whatsoever, to make purchases of
Receivables from the Designated Seller under the Receivables Purchase
Agreement or the Receivables Purchase Agreement shall terminate for any
reason whatsoever.

          "Receivable" means the indebtedness owed to a Designated
Seller by any Obligor (without giving effect to any purchase under the
Receivables Purchase Agreement by the Transferor at any time) under an
Account and sold by such Designated Seller to the Transferor pursuant to
the Receivables Purchase Agreement, whether constituting an account,
chattel paper, instrument, investment property or general intangible,
arising in connection with the sale or lease of merchandise or the
rendering of services, and includes the right to payment of any Finance
Charges and other obligations of such Obligor with respect thereto.  A
Receivable shall be deemed to have been created or the amount thereof
increased as of the end of the day on the Date of Processing of such
Receivable or such increase to the amount thereof.

          "Receivables Purchase Agreement" means, collectively, (i) the
Receivables Purchase Agreement dated as of January 15, 1997 by and
between Proffitt's, as seller, the Transferor, as purchaser, and
McRae's, as servicer (ii) the Receivables Purchase Agreement dated as of
January 15, 1997 by and between McRae's, as seller and servicer, and the
Transferor, as purchaser, and (iii) any other receivables purchase
agreement entered into by the Transferor, with the prior written consent
of the Agent, between the person designated as the 'seller' thereunder
with the Transferor, as purchaser, in each case as such agreement may be
amended, modified or supplemented and in effect from time to time.

          "Records" means all Account Agreements and other documents,
books, records and other information (including, without limitation,
computer programs, tapes, discs, punch cards, data processing software
and related property and rights) maintained with respect to Receivables
and the related Obligors.

          "Recoveries" shall mean all amounts received or collected by
the Servicer with respect to Defaulted Receivables.

          "Reinvestment Termination Date" means the second Business Day
after the delivery by the Company to the Transferor of written notice
that the Company elects to commence the amortization of its interest in
the Net Investment pursuant to Section 2.6 or otherwise liquidate its
interest in the Transferred Interest.

          "Related Account" shall mean an Account having the following
characteristics:  (i) such Related Account was originated in accordance
with the Credit Guidelines; (ii) the Obligor or Obligors with respect to
such Related Account is the same Person or Persons as the Obligor or
Obligors of an Account; (iii) such Related Account is originated as a
result of the credit card with respect thereto being lost or stolen; and
(iv) such Related Account can be traced or identified as a successor ac-
count to an Account by reference to or by way of the computer or other
records of the Servicer or the Transferor.

          "Related Commercial Paper" shall mean Commercial Paper issued
by the Company the proceeds of which were used to acquire, or refinance
the acquisition of, an interest in Receivables with respect to the
Transferor.

          "Related Security" means with respect to any Receivable, all
of the Transferor's rights, title and interest in, to and under:

               (i)  all of the Transferor's interest, if any, in the
     merchandise (including returned or repossessed merchandise), if
     any, the sale of which gave rise to such Receivable;

               (ii)  all other security interests or liens and property
     subject thereto from time to time, if any, purporting to secure
     payment of such Receivable, whether pursuant to the Account related
     to such Receivable or otherwise, together with all financing state-
     ments signed by an Obligor describing any collateral securing such
     Receivable;

               (iii)  all guarantees, indemnities, warranties, insurance
     (and proceeds and premium refunds thereof) or other agreements or
     arrangements of any kind from time to time supporting or securing
     payment of such Receivable whether pursuant to the Account related
     to such Receivable or otherwise;

               (iv)  all Records related to such Receivable;

               (v)  all rights and remedies of the Transferor under the
     Receivables Purchase Agreement, together with all financing state-
     ments filed by the Transferor against a Designated Seller in
     connection therewith; and

               (vi)  all rights and remedies of the Transferor under the
     Receivables Purchase Agreement against any entity which sells Re-
     ceivables to a Designated Seller as permitted by a Receivables Pur-
     chase Agreement, together with all rights of the Transferor in all
     financing statements filed by the Transferor or a Designated seller
     against such an entity in connection therewith; and

               (vii)  all Proceeds of any of the foregoing.

          "Remittance Date" shall mean the sixteenth day of each month
of the Transferor beginning January 16, 1997, or, if such day is not a
Business Day, the Business Day next succeeding such sixteenth day.

          "Requirements of Law" for any Person shall mean the
certificate of incorporation or articles of association and by-laws or
other organizational or governing documents of such Person, and any law,
treaty, rule or regulation, or determination of an arbitrator or Govern-
mental Authority, in each case applicable to or binding upon such Person
or to which such Person is subject, whether Federal, state or local
(including, without limitation, usury laws, the Federal Truth in Lending
Act and Regulation Z and Regulation B of the Board of Governors of the
Federal Reserve System).

          "Section 8.2 Costs" has the meaning specified in Section
8.2(d) hereof.

          "Servicer" means at any time the Person then authorized
pursuant to Section 6.1 to service, administer and collect Receivables.

          "Servicer Advance" shall have the meaning specified in Section
2.5(d).

          "Servicer Default" has the meaning specified in Section 6.4
hereof. 

          "Servicing Fee" means the fees payable by the Company or the
Bank Investors to the Servicer in an amount equal to 2.0% per annum
(calculated on the basis of actual days elapsed divided by a year
consisting of 360 days) on the average daily amount of the Net Invest-
ment.  Such fee shall accrue from the date of the initial purchase of an
interest in the Receivables to the date on which the Buyers' Percentage
Factor is reduced to zero.  Such fee shall be payable only from Collec-
tions pursuant to, and subject to the priority of payments set forth in,
Section 2.5 hereof.

          "Standard & Poor's" or "S&P" means Standard & Poor's Ratings
Services, a division of McGraw-Hill Companies, Inc.

          "Subordinated Note" shall have the meaning specified in the
Receivables Purchase Agreement.

          "Subsidiary" of a Person means any Person more than 50% of the
outstanding voting interests of which shall at any time be owned or con-
trolled, directly or indirectly, by such Person or by one or more Sub-
sidiaries of such Person or any similar business organization which is
so owned or controlled.

          "Taxes" shall have the meaning specified in Section 8.3
hereof.

          "Telerate Page 3750" shall mean the British Bankers
Association Libor Rates (determined at 11:00 a.m. London time) that are
published by Dow Jones Telerate, Inc.

          "Termination Date" means the earliest of (i) the Business Day
designated by the Transferor to the Company as the Termination Date at
any time following 60 days' written notice to the Company, (ii) the date
of termination of the commitment of the Liquidity Provider under the
Liquidity Provider Agreement, (iii) the date of termination of the
commitment of the Credit Support Provider under the Credit Support
Agreement, (iv) the day upon which a Termination Date is declared or
automatically occurs pursuant to Section 7.2(a) hereof, (v) two Business
Days prior to the Commitment Termination Date, (vi) the day on which a
Reinvestment Termination Date shall occur unless the Transferred
Interest shall have been assigned (or is concurrently so assigned) to
the Bank Investors pursuant to Section 10.7 hereof, (vii) the Purchase
Termination Date, or (viii) January 14, 1998.

          "Termination Event" means an event described in Section 7.1
hereof.

          "Transaction Costs" has the meaning specified in Section
8.4(a) hereof.

          "Transaction Documents" means, collectively, this Agreement,
the Receivables Purchase Agreement, the Fee Letter, the Lock-Box
Agreements, the Certificate, the Transfer Certificates and all of the
other instruments, documents and other agreements executed and delivered
by the Designated Seller or the Transferor in connection with any of the
foregoing, in each case, as the same may be amended, restated,
supplemented or otherwise modified from time to time.

          "Transfer" means a conveyance, transfer and assignment by the
Transferor to the Company or the Bank Investors of an undivided per-
centage ownership interest in Receivables hereunder (including, without
limitation, as a result of any reinvestment of Collections in Trans-
ferred Interests pursuant to Section 2.2(b) and 2.5).

          "Transfer Certificate" has the meaning specified in Section
2.2(a) hereof.

          "Transfer Date" means, with respect to each Transfer, the
Business Day on which such Transfer is made.

          "Transfer Price" means with respect to any Incremental
Transfer, the amount paid to the Transferor by the Company or the Bank
Investors as described in the applicable Transfer Certificate.

          "Transferor" means Proffitt's Credit Corporation, a Nevada
corporation, and its successors and permitted assigns.

          "Transferor's Percentage Factor" means at any time 1 minus the
Buyers' Percentage Factor.

          "Transferred Interest" means, at any time of determination, an
undivided percentage ownership interest in (i) each and every then
outstanding Receivable, (ii) all Related Security with respect to each
such Receivable, (iii) all Collections with respect thereto, and (iv)
other Proceeds of the foregoing, which undivided ownership interest
shall be equal to the Buyers' Percentage Factor at such time, and only
at such time (without regard to prior calculations).  The Transferred
Interest in each Receivable, together with Related Security, Collections
and Proceeds with respect thereto, shall at all times be equal to the
Transferred Interest in each other Receivable, together with Related
Security, Collections and Proceeds with respect thereto.  To the extent
that the Transferred Interest shall decrease as a result of a recalcu-
lation of the Buyers' Percentage Factor, the Company or the Bank
Investors, as applicable, shall be considered to have reconveyed to the
Transferor an undivided percentage ownership interest in each Receiv-
able, together with Related Security, Collections and Proceeds with
respect thereto, in an amount equal to such decrease such that in each
case the Transferred Interest in each Receivable shall be equal to the
Transferred Interest in each other Receivable.

          "UCC" means, with respect to any state, the Uniform Commercial
Code as from time to time in effect in such state.

          "U.S." or "United States" means the United States of America.

          SECTION 1.2.  Other Terms.  All accounting terms not
specifically defined herein shall be construed in accordance with GAAP. 
All terms used in Article 9 of the UCC in the State of New York, and not
specifically defined herein, are used herein as defined in such Article
9.

          SECTION 1.3.  Computation of Time Periods.  Unless otherwise
stated in this Agreement, in the computation of a period of time from a
specified date to a later specified date, the word "from" means "from
and including", the words "to" and "until" each means "to but
excluding", and the word "within" means "from and excluding a specified
date and to and including a later specified date".


                              ARTICLE II

                       PURCHASES AND SETTLEMENTS

          SECTION 2.1.  Facility.  Upon the terms and subject to the
conditions herein set forth at any time prior to the Termination Date
(x) the Transferor may, at its option, convey, transfer and assign to
the Company or the Bank Investors, as applicable, and (y) the Company
may, at its option, or the Bank Investors shall, if so requested, accept
such conveyance, transfer and assignment from the Transferor of, without
recourse except as provided herein, undivided percentage ownership
interests in the Receivables, together with Related Security, Collec-
tions and Proceeds with respect thereto, from time to time.  By
accepting any conveyance, transfer and assignment hereunder, neither the
Company, any Bank Investor nor the Agent assumes or shall have any
obligations or liability under any of the Accounts, all of which shall
remain the obligations and liabilities of the Transferor and the
Designated Seller.

          SECTION 2.2.  Transfers; Certificates; Eligible Receivables 
(a) Incremental Transfers.  Upon the terms and subject to the conditions
herein set forth the Transferor may, at its option, convey, transfer and
assign to the Company or the Bank Investors, as applicable, and from
time to time prior to the occurrence of the Termination Date the Company
may, at its option, or the Bank Investors, shall, if so requested by the
Transferor, accept such conveyance, transfer and assignment from the
Transferor, without recourse except as provided herein, of undivided
percentage ownership interests in the Receivables, together with Related
Security, Collections and Proceeds with respect thereto (each, an
"Incremental Transfer"); provided that after giving effect to the issu-
ance of Related Commercial Paper to fund the Transfer Price of any
Incremental Transfer and the payment to the Transferor of such Transfer
Price the sum of the Net Investment plus the Interest Component of all
outstanding Related Commercial Paper would not exceed the Facility
Limit; and, provided further, that, after giving effect to such Incre-
mental Transfer, the Transferor's Percentage Factor, as of the latest
cycle closing date reported in any Cycle Certificate delivered by the
Servicer to the Agent pursuant to Section 2.11(b), shall not be less
than the decimal equivalent of 1.00 minus the Maximum Buyers' Percentage
Factor and provided further however, that the representations and
warranties set forth in Sections 3.1 and 3.2 shall be true and correct
both immediately before and immediately after giving effect to any such
Incremental Transfer and the payment to the Transferor of the Transfer
Price related thereto and a Cycle Certificate shall have been delivered
with respect to such Incremental Transfer as required by Section 3.3
hereof.  

          The Transferor shall, by notice to the Agent given by
telecopy, offer to convey, transfer and assign to the Company or the
Bank Investors, as applicable, undivided percentage ownership interests
in the Receivables and the other Affected Assets relating thereto at
least two (2) Business Days prior to the proposed date of any Incre-
mental Transfer.  Each such notice shall specify (w) whether such
request is made to the Company or the Bank Investors (it being
understood and agreed that once the Bank Investors acquire any
Transferred Interest hereunder, the Bank Investors shall be required to
purchase all Transferred Interests held by the Company in accordance
with Section 10.7 and thereafter the Company shall no longer accept any
additional Incremental Transfers hereunder), (x) the desired Transfer
Price (which shall be at least $1,000,000 or integral multiples of
$100,000 in excess thereof) or, to the extent that the then available
unused portion of the Facility Limit is less than such amount, such
lesser amount equal to such available portion of the Facility Limit),
and (y) the desired date of such Incremental Transfer.  The Agent will
promptly notify the Company or each of the Bank Investors, as the case
may be, of the Agent's receipt of any request for an Incremental Trans-
fer to be made to such Person.  To the extent that any such Incremental
Transfer is requested of the Company, the Company shall accept or reject
such offer by notice given to the Transferor and the Agent by telephone
or telecopy by no later than the close of its business on the Business
Day following its receipt of any such request.  Each notice of proposed
Transfer shall be irrevocable and binding on the Transferor and the
Transferor shall indemnify the Company and each Bank Investor against
any loss or expense incurred by the Company or any Bank Investor, either
directly or indirectly (including, in the case of the Company, through
the Liquidity Provider Agreement) as a result of any failure by the
Transferor to complete such Incremental Transfer including, without
limitation, any loss or expense incurred by the Company or any Bank
Investor, either directly or indirectly (including, in the case of the
Company, pursuant to the Liquidity Provider Agreement) by reason of the
liquidation or reemployment of funds acquired by the Company (or the
Liquidity Provider) or any Bank Investor (including, without limitation,
funds obtained by issuing commercial paper or promissory notes or ob-
taining deposits as loans from third parties) for the Company or any
Bank Investor to fund such Incremental Transfer.

          On the date of the initial Incremental Transfer, the Agent, on
behalf of the Company or the Bank Investors, as applicable, shall deliv-
er written confirmation to the Transferor of the Transfer Price and the
Transferor shall deliver to the Agent the Transfer Certificate in the
form of Exhibit F hereto (the "Transfer Certificate").  The Agent shall
indicate the amount of the initial Incremental Transfer together with
the date thereof on the grid attached to the Transfer Certificate.  On
the date of each subsequent Incremental Transfer, the Agent shall send
written confirmation to the Transferor of the Transfer Price applicable
to such Incremental Transfer.  The Agent shall indicate the amount of
the Incremental Transfer together with the date thereof as well as any
decrease in the Net Investment on the grid attached to the Transfer
Certificate.  The Transfer Certificate shall evidence the Incremental
Transfers.  Following each Incremental Transfer, the Company shall
deposit to the Transferor's account at the location indicated in Section
11.3 hereof, in immediately available funds, an amount equal to the
Transfer Price for such Incremental Transfer made to the Company and the
Bank Investors, respectively.

          By no later than 11:00 a.m. (New York time) on any Transfer
Date, the Company or each Bank Investor, as the case may be, shall remit
its share (which, in the case of an Incremental Transfer to the Bank
Investors, shall be equal to such Bank Investor's Pro Rata Share) of the
aggregate Transfer Price for such Transfer to the account of the Agent
specified therefor from time to time by the Agent by notice to such
Persons.  The obligation of each Bank Investor to remit its Pro Rata
Share of any such Transfer Price shall be several from that of each
other Bank Investor, and the failure of any Bank Investor to so make
such amount available to the Agent shall not relieve any other Bank
Investor of its obligation hereunder.  Following each Incremental
Transfer and the Agent's receipt of funds from the Company or the Bank
Investors as aforesaid, the Agent shall remit the Transfer Price to the
Transferor's account at the location indicated in Section 11.3 hereof,
in immediately available funds.  Unless the Agent shall have received
notice from the Company or any Bank Investor, as applicable, that such
Person will not make its share of any Transfer Price relating to any
Incremental Transfer available on the applicable Transfer Date therefor,
the Agent may (but shall have no obligation to) make the Company's or
any such Bank Investor's share of any such Transfer Price available to
the Transferor in anticipation of the receipt by the Agent of such
amount from the Company or such Bank Investor.  To the extent the
Company or any such Bank Investor fails to remit any such amount to the
Agent after any such advance by the Agent on such Transfer Date, the
Company or such Bank Investor, on the one hand, and the Transferor, on
the other hand, shall be required to pay such amount, together with
interest thereon at a per annum rate equal to the Federal funds rate (as
determined in accordance with clause (ii) of the definition of "Base
Rate"), in the case of the Company or any such Bank Investor, or the
Base Rate, in the case of the Transferor, to the Agent upon its demand
therefor (provided that the Company shall have no obligation to pay such
interest amounts except to the extent that it shall have sufficient
funds to pay the face amount of its Commercial Paper in full).  Until
such amount shall be repaid, such amount shall be deemed to be Net
Investment paid by the Agent and the Agent shall be deemed to be the
owner of a Transferred Interest hereunder.  Upon the payment of such
amount to the Agent (x) by the Transferor, the amount of the aggregate
Net Investment shall be reduced by such amount or (y) by the Company or
such Bank Investor, such payment shall constitute such Person's payment
of its share of the applicable Transfer Price for such Transfer.

               (b)  Reinvestment Transfers.  On each Business Day occur-
ring after the initial Incremental Transfer hereunder and prior to the
Termination Date the Transferor hereby agrees to convey, transfer and
assign to the Company or the Bank Investors then owning any Transferred
Interests, and in consideration of Transferor's agreement to maintain at
all times prior to the Termination Date a Net Receivables Balance in an
amount at least sufficient to maintain the Buyers' Percentage Factor at
an amount not greater than the Maximum Buyers' Percentage Factor, the
Company may, and the Bank Investors shall (in either case, to the extent
such Persons then own any Transferred Interest), agree to purchase from
the Transferor undivided percentage ownership interests in each and
every Receivable, together with Related Security, Collections and
Proceeds with respect thereto, to the extent that Collections are
available for such Transfer in accordance with Section 2.5 hereof, such
that after giving effect to such Transfer, (i) the amount of the  Net
Investment at the close of business on such Business Day shall be equal
to the amount of the Company's Net Investment at the close of the
business on the Business Day immediately preceding such Business Day
plus the Transfer Price of any Incremental Transfer made on such day, if
any, and (ii) the Transferred Interest in each Receivable, together with
Related Security, Collections and Proceeds with respect thereto, shall
be equal to the Transferred Interest in each other Receivable, together
with Related Security, Collections and Proceeds with respect thereto.

               (c)  All Transfers.  Each Transfer shall constitute a
purchase of undivided percentage ownership interests in each and every
Receivable, together with Related Security, Collections and Proceeds
with respect thereto, then existing, as well as in each and every
Receivable, together with Related Security, Collections and Proceeds
with respect thereto, which arises at any time after the date of such
Transfer.  The Company's or the Bank Investors', as applicable,
aggregate undivided percentage ownership interest in the Receivables,
together with the Related Security, Collections and Proceeds with
respect thereto, shall equal the Buyers' Percentage Factor in effect
from time to time.  So long as either the Company, on the one hand, or
the Bank Investors, on the other hand, own all of the Transferred
Interests at such time, each of the Company's and each Bank Investor's
undivided percentage ownership interest in the Affected Assets shall
equal such Person's ratable share (determined on the basis of the
relationship that such Person's Net Investment bears to the aggregate
Net Investment of the Company and all of the Bank Investors at such
time) of the Buyers' Percentage Factor at such time.

               (d)  Certificate.  The Transferor shall issue to the
Agent the Certificate, in the form of Exhibit M, on or prior to the date
hereof.

               (e)  Buyers' Percentage Factor.  The Buyers' Percentage
Factor shall be initially computed as of the opening of business of the
Servicer on the date of the initial Incremental Transfer hereunder. 
Thereafter until the Termination Date the Buyers' Percentage Factor
shall be automatically recomputed as of the close of business of the
Servicer on each day (other than a day after the Termination Date).  The
Buyers' Percentage Factor shall remain constant from the time as of
which any such computation or recomputation is made until the time as of
which the next such recomputation, if any, shall be made.

          SECTION 2.3.  Fundings.

               (a)  Prior to the Termination Date; Transferred Interest
Held by Company.  At all times hereafter, but prior to the Termination
Date and not with respect to any portion of the Transferred Interest
held by the Bank Investors (or any of them), the Transferor may, subject
to the Company's approval and the limitations described below, request
that the Net Investment be allocated among one or more funding periods,
so that the aggregate amounts so allocated at all times shall equal the
Net Investment held by the Company.  The Transferor shall give the
Company irrevocable notice by telephone of the new requested funding
period(s) at least two (2) Business Days prior to the expiration of any
then existing funding period; provided, however, that the Company may
select, in its sole discretion, any such new funding period if (i) the
Transferor fails to provide such notice on a timely basis or (ii) the
Company determines, in its sole discretion, that the funding period re-
quested by the Transferor is unavailable or for any reason commercially
undesirable.  The Company confirms that it is its intention to fund all
or substantially all of the Net Investment held by it by issuing Related
Commercial Paper; provided that the Company may determine, from time to
time, in its sole discretion, that funding such Net Investment by means
of related Commercial Paper is not possible or is not desirable for any
reason.  If the Liquidity Provider acquires from the Company a Purchased
Interest with respect to the Receivables pursuant to the terms of the
Liquidity Provider Agreement, NationsBank, on behalf of the Liquidity
Provider, may exercise the right of selection granted to the Company
hereby.  The initial funding period applicable to any such Purchased
Interest shall be a period of not greater than 14 days and shall accrue
Carrying Costs on the basis of the Base Rate.  Thereafter, provided that
the Termination Date shall not have occurred, Carrying Costs shall
accrue on the basis of either the Base Rate or the Adjusted LIBOR Rate,
as determined by NationsBank.  In the case of any funding period out-
standing upon the Termination Date, such funding period shall end on
such date.

               (b)  After the Termination Date; Transferred Interest
Held by Company.  At all times on and after the Termination Date, with
respect to any portion of the Transferred Interest which shall not have
been transferred to the Bank Investors (or any of them), the Company or
NationsBank, as applicable, shall select all funding periods and rates
applicable thereto.

               (c)  Prior to the Termination Date; Transferred Interest
Held by Bank Investor.  At all times with respect to any portion of the
Transferred Interest transferred to the Bank Investors (or any of them)
pursuant to Section 10.7, but prior to the Termination Date, the initial
funding period applicable to such portion of the Net Investment alloca-
ble thereto shall be a period of not greater than 14 days and shall
accrue Carrying Costs on the basis of the Base Rate.  Thereafter, with
respect to such portion, and with respect to any other portion of the
Transferred Interest held by the Bank Investors (or any of them),
provided that the Termination Date shall not have occurred, Carrying
Costs shall accrue with respect thereto at either the Base Rate or the
Adjusted LIBOR Rate, at the Transferor's option.  The Transferor shall
give the Agent irrevocable notice by telephone of the new requested
funding period at least two (2) Business Days prior to the expiration of
any then existing funding period.  In the case of any funding period
outstanding upon the occurrence of the Termination Date, such funding
period shall end on the date of such occurrence.  

               (d)  After the Termination Date; Transferred Interest
Held by Bank Investor.  At all times on and after the Termination Date,
with respect to any portion of the Transferred Interest which shall have
been owned or transferred to the Bank Investors (or any of them), the
Agent shall select all funding periods and rates applicable thereto.

               (e)  Eurodollar Rate Protection; Illegality.  (i)  If the
Agent is unable to obtain on a timely basis the information necessary to
determine the LIBOR Rate for any proposed funding period, then

          (A)  the Agent shall forthwith notify the Company or Bank
     Investors, as applicable and the Transferor that the Adjusted LIBOR
     Rate cannot be determined for such funding period, and

          (B)  while such circumstances exist, neither the Company, the
     Bank Investors or the Agent shall allocate the Net Investment of
     any additional Transferred Interests purchased during such period
     or reallocate the Net Investment allocated to any then existing
     funding period ending during such period, to a funding period which
     accrues Carrying Costs on the basis of the Adjusted LIBOR Rate.

          (ii)  If, with respect to any outstanding funding period which
accrues Carrying Costs on the basis of the Adjusted LIBOR Rate, the
Company or any of the Bank Investors owning any Transferred Interest
therein notifies the Agent that it is unable to obtain matching deposits
in the London interbank market to fund its purchase or maintenance of
such Transferred Interest or that the Adjusted LIBOR Rate applicable to
such Transferred Interest will not adequately reflect the cost to the
Person of funding or maintaining its respective Transferred Interest for
such funding period then the Agent shall forthwith so notify the
Transferor, whereupon neither the Agent nor the Company or the Bank
Investors, as applicable, shall, while such circumstances exist, allo-
cate any Net Investment of any additional Transferred Interest purchased
during such period or reallocate the Net Interest allocated to any
funding period ending during such period, to a funding period which
accrues Carrying Costs on the basis of the Adjusted LIBOR Rate.

          (iii)  Notwithstanding any other provision of this Agreement,
if the Company or any of the Bank Investors, as applicable, shall notify
the Agent that such Person has determined (or has been notified by any
Liquidity Provider) that the introduction of or any change in or in the
interpretation of any law or regulation makes it unlawful (either for
the Company, such Bank Investor, or such Liquidity Provider, as
applicable), or any central bank or other governmental authority asserts
that it is unlawful, for the Company, such Bank Investor or such
Liquidity Provider, as applicable, to fund the purchases or maintenance
of Transferred Interests at the Adjusted LIBOR Rate, then (x) as of the
effective date of such notice from such Person to the Agent, the obliga-
tion or ability of the Company or such Bank Investor, as applicable, to
fund its purchase or maintenance of Transferred Interests at the
Adjusted LIBOR Rate shall be suspended until such Person notifies the
Agent that the circumstances causing such suspension no longer exist and
(y) the Net Investment allocated to each funding period which accrues
Carrying Costs on the basis of the Adjusted LIBOR Rate in which such
Person owns an interest shall either (1) if such Person may lawfully
continue to maintain such Transferred Interest at the Adjusted LIBOR
Rate until the last day of the applicable funding period, be reallocated
on the last day of such funding period to another funding period in
respect of which the Net Investment allocated thereto accrues Carrying
Costs on a basis other than the Adjusted LIBOR Rate or (2) if such
Person shall determine that it may not lawfully continue to maintain
such Transferred Interest at the Adjusted LIBOR Rate until the end of
the applicable funding period, such Person's share of the Net Investment
allocated to such funding period shall be deemed to accrue Carrying
Costs on the basis of the Base Rate from the effective date of such
notice until the end of such funding period.

          SECTION 2.4.  Carrying Costs, Fees and Other Costs and Expens-
es.  Notwithstanding the limitation on recourse under Section 2.1
hereof, the Transferor shall pay, as and when due in accordance with
this Agreement, all fees hereunder, including any Early Collection Fee,
Carrying Costs, all amounts payable pursuant to Article VIII hereof, if
any, and the Servicing Fees.  On each Remittance Date, the Transferor
shall pay to the Agent, on behalf of the Company or the Bank Investors,
as applicable, an amount equal to the accrued and unpaid Carrying Costs
for the related Collection Period.  The Transferor shall pay to the
Agent, on behalf of the Company, on each day on which Related Commercial
Paper is issued by the Company, the Dealer Fee with respect to such
Related Commercial Paper.  Nothing in this Agreement shall limit in any
way the obligations of the Transferor to pay the amounts set forth in
this Section 2.4.

          SECTION 2.5.  Allocations of Collections; Non-Liquidation Set-
tlement and Reinvestment Procedures; Servicer Advances.  (a) On each
Determination Date, the Servicer shall allocate all Collections received
during the preceding Collection Period as Finance Charge Collections or
Principal Collections.  Principal Collections shall be applied by the
Servicer as described in subsection (b) below.  On each Remittance Date,
the product of (A) the daily average of the Buyers' Percentage Factor
over the preceding Collection Period and (B) the aggregate Finance
Charge Collections for such preceding Collection Period shall be ap-
plied, without duplication, by the Servicer as follows:

               (i)  first, to the retention by the Servicer of any
     Servicer Advances made by the Servicer for costs accrued with
     respect to such Collection Period and; 

               (ii)  second, to the payment to the Agent of any accrued
     and unpaid Carrying Costs for such Collection Period; 

               (iii)  third, if Proffitt's, Inc. or an Affiliate is not
     the Servicer, to the payment to the Servicer of any Servicing Fee
     due and owing;

               (iv)  fourth, to the payment of all amounts due and
     unpaid from the Transferor under Section 2.9(a) as a result of
     dilutive items and the Buyers Percentage Factor being greater than
     the Maximum Percentage Factor, which payment shall be treated as a
     portion of Principal Collections allocable to the Company and ap-
     plied pursuant to Section 2.5(b) below;

               (v)  fifth, with respect to any Remittance Date occurring
     on or after the Termination Date, to the payment of  the Buyers'
     Percentage Factor of the outstanding balance of Receivables which
     have become Defaulted Receivables during such Collection Period,
     which payment shall be treated as a portion of Principal
     Collections allocable to the Company and applied pursuant to
     Section 2.5(b) below;

               (vi)  sixth, if Proffitt's, Inc. or an Affiliate is the
     Servicer, to the retention by the Servicer of any Servicing Fee due
     and owing;  

               (vii)  seventh, to the extent any Finance Charge Co-
     llections remain after application in accordance with clauses (i)
     through (vi) above, (A) if prior to the Termination Date such ex-
     cess amounts shall be paid to the Transferor and (B) if on or after
     the Termination Date such excess amounts shall be paid to the Agent
     in reduction of the Net Investment.

          On each Remittance Date, subject to Section 2.5(c), the
product of (A) the daily average of the Transferor's Percentage Factor
over the preceding Collection Period and (B) the aggregate Finance
Charge Collections for the preceding Collection Period shall be remitted
to the Transferor. 

               (b)  On each Remittance Date prior to the Termination
Date, (i) the Servicer shall allocate to the Company and/or the Bank
Investors the Buyers' Percentage Factor of Principal Collections re-
ceived during the related Collection Period and not previously applied
or accounted for and, at the Transferor's option, (A) pay such amount to
the Transferor, for the benefit of the Company and/or the Bank Inves-
tors, and the Transferor shall apply such amount toward the purchase of
additional undivided percentage interests in each Receivable pursuant to
Section 2.2(b), or (B) pay such amount to the Agent in reduction of the
Net Investment and (ii) the Servicer shall pay to the Transferor the
portion of such Principal Collections not allocated to the Transferred
Interest and remaining after any reallocations pursuant to Section
2.5(c) below.

          On each Remittance Date on or subsequent to the Termination
Date, the Servicer shall allocate to the Company or the Bank Investors,
as applicable, the Buyers' Percentage Factor of all Principal
Collections received during the related Collection Period and not
previously applied or accounted for and pay such amount to the Agent in
reduction of the Net Investment.  In the event the Termination Date
occurred as a result of a Termination Event, the portion of such
Principal Collections not allocated to the Transferred Interest and
remaining after any reallocations pursuant to Section 2.5(c) below shall
be distributed to the Agent in reduction of the Net Investment and, in
the case of any other Termination Date, the portion of such Principal
Collections not allocated to the Transferred Interest and remaining
after any allocations pursuant to Section 2.5(c) below shall be distrib-
uted to the Transferor.

               (c)  If on any Remittance Date, after giving effect to
clauses (i) through (v) of Section 2.5(a), an insufficiency exists with
respect to the Buyers' Percentage Factor of Finance Charge Collections,
then, in such event, on such Remittance Date the amount of Finance
Charge Collections distributable or allocable to the Transferor, and to
the extent any such insufficiency continues to remain, the amounts dis-
tributable to the Transferor, pursuant to Section 2.5(b), shall be re-
duced by the amount of such insufficiency, and such amount(s) shall be
applied as Finance Charge Collections allocable to the Transferred
Interest and shall be applied and distributed in accordance with the
priority set forth in clauses (i) through (v) of Section 2.5(a).

               (d)  In the event that, on any date, the Company does not
have sufficient funds to pay the Interest Component of matured or
maturing Related Commercial Paper or any Dealer Fee due and payable on
such day, the Servicer, acting upon written notice from the Adminis-
trative Agent, shall make an advance in an amount equal to such costs
and any Dealer Fee due and payable on such day (a "Servicer Advance")
and pay to the Agent, for the account of the Company, the amount of such
advance.

               (e)  The Transferor shall have the option to designate a
fixed or variable percentage (the "Discount Percentage") of up to 4% of
all Receivables other than Finance Charges, late fees, overlimit fees,
return check fees and all other fees and charges and Receivables in De-
faulted Accounts created on and after any date of determination to be
treated as finance charge receivables ("Discount Receivables") in
accordance with the provisions of this Section 2.5(e), which percentage
shall remain fixed and in effect until such time as the Transferor has
provided a subsequent designation to the Agent. The Transferor shall
have the option to increase the Discount Percentage to a percentage not
greater than 4% or to reduce the Discount Percentage, provided, that no
such designation shall become effective that would cause a Termination
Event to occur.

          SECTION 2.6.  Liquidation Settlement Procedures.  If, on the
Termination Date the Buyers' Percentage Factor is greater than the
Maximum Buyers' Percentage Factor, then the Transferor shall immediately
pay to the Agent, for the benefit of the Company or the Bank Investors,
as applicable, from previously received Principal Collections, an amount
equal to the amount that, when applied in reduction of the Net Invest-
ment, will result in a Buyers' Percentage Factor less than or equal to
the Maximum Buyers' Percentage Factor.  Such amount shall be applied by
the Agent to the reduction of the Net Investment.  On each Remittance
Date occurring on and following the Termination Date, Principal
Collections shall be applied in accordance with Section 2.5(b).

          Following the date on which the Net Investment shall be
reduced to zero and all other Aggregate Unpaids have been paid in full,
(i) the Servicer shall recompute the Buyers' Percentage Factor as zero,
(ii) the Agent, on behalf of the Company and the Bank Investors, shall
be considered to have reconveyed to the Transferor all of the Company's
and the Bank Investors' right, title and interest in and to the Affected
Assets (including the Transferred Interest), (iii) the Servicer shall
pay to the Transferor any remaining Collections set aside and held by
the Servicer and (iv) the Agent, on behalf of the Company and the Bank
Investors, shall execute and deliver to the Transferor, at the
Transferor's expense, such documents or instruments as are necessary to
terminate the Company's and the Bank Investors' respective interests in
the Affected Assets.  Any such documents shall be prepared by or on
behalf of the Transferor.

          SECTION 2.7.  Fees.  Notwithstanding any limitation on
recourse contained in this Agreement, the Transferor shall pay the
following non-refundable fees:

               (a)  On each Remittance Date, to the Company solely for
its own account, the Program Fee and the Administrative Fee, and to the
Agent for distribution to the Bank Investors, the Facility Fee.

               (b)  On the date of execution hereof, to the Administra-
tive Agent solely for its own account, the Arrangement Fee.

          SECTION 2.8.  Protection of Ownership Interest of the Company
and the Bank Investors.  (a) The Transferor agrees that it will, and
will cause each Designated Seller to, from time to time, at its expense,
promptly execute and deliver all instruments and documents and take all
actions as may be necessary or as the Agent may reasonably request in
order to perfect or protect the Transferred Interest or to enable the
Agent, the Company or the Bank Investors to exercise or enforce any of
their respective  rights hereunder.  Without limiting the foregoing, the
Transferor will, and will cause each Designated Seller to, upon the re-
quest of the Agent, the Company or any of the Bank Investors, in order
to accurately reflect this purchase and sale transaction, execute and
file such financing or continuation statements or amendments thereto or
assignments thereof (as permitted pursuant to Section 10.7 hereof) as
may be requested by the Agent, the Company or any of the Bank Investors. 
The Transferor shall, and will cause each Designated Seller to, upon re-
quest of the Agent, the Company or any of the Bank Investors, obtain
such additional search reports as the Agent, the Company or any of the
Bank Investors shall request.  To the fullest extent permitted by appli-
cable law, the Agent shall be permitted to sign and file continuation
statements and amendments thereto and assignments thereof without the
Transferor's or any Designated Seller's signature.  Carbon, photographic
or other reproduction of this Agreement or any financing statement shall
be sufficient as a financing statement. 

          The Transferor agrees that it will, and will cause each
Designated Seller to, at its expense, on or prior to the Closing Date
indicate clearly and unambiguously in its master data processing records
and on any storage containers containing Records that the Receivables
created in connection with the Accounts have been conveyed to the Trans-
feror (in the case of a Designated Seller), and transferred to the
Agent, for the benefit of the Company and the Bank Investors, pursuant
to this Agreement by affixing thereon the following legend:  "THE
RECEIVABLES IN THESE FILES HAVE BEEN ACQUIRED BY AND CONVEYED TO
PROFFITT'S CREDIT CORPORATION AND AN INTEREST THEREIN HAS BEEN ASSIGNED
TO NATIONSBANK, N.A., AS AGENT, FOR THE BENEFIT OF ENTERPRISE FUNDING
CORPORATION AND THOSE CERTAIN BANK INVESTORS PURSUANT TO THE TRANSFER
AND ADMINISTRATION AGREEMENT DATED AS OF JANUARY 15, 1997, AS AMENDED
FROM TIME TO TIME, AMONG PROFFITT'S CREDIT CORPORATION, NATIONSBANK,
N.A., ENTERPRISE FUNDING CORPORATION AND THE OTHER SIGNATORIES NAMED
THEREIN."  The Transferor further agrees to deliver or to cause the
Servicer to deliver to the Agent a computer file or microfiche list con-
taining a true and complete list of all such Accounts, identified by
account number and by Receivable balance as of the Cut-Off Date.  Such
file or list shall be marked as the Account Schedule and Schedule A to
this Agreement, delivered to the Agent as confidential and proprietary,
and is hereby incorporated into and made a part of this Agreement.  The
Transferor agrees to deliver or to cause the Servicer to deliver to the
Agent within five (5) Business Days of the request therefor by the Agent
either (i) a computer file or microfiche list containing a true and
complete list of all Accounts, including all Accounts created on or
after the Cut-Off Date, in existence as of the last day of the prior
Collection Period, identified by account number and by Receivable
balance as of the last day of the prior Collection Period or (ii) a
computer file or microfiche list containing a true and complete list of
all Accounts in existence as of the last day of the prior Collection
Period, identified by account number and by Receivable balance as of the
last day of the prior Collection Period.  Such file or list shall be
marked as the Account Schedule and Schedule A to this Agreement,
delivered to the Agent as confidential and proprietary, shall replace
the previously delivered Account Schedule and Schedule A, and shall be
incorporated into and made a part of this Agreement.  The Servicer
agrees, on behalf of the Transferor, at its own expense, by the end of
each Collection Period in which any Accounts or Related Accounts have
been originated to indicate clearly and unambiguously in its master data
processing records and any storage containers containing Records that
the Receivables created in connection with such Accounts or the Related
Accounts have been conveyed to the Transferor and transferred to the
Agent, for the benefit of the Company and the Bank Investors, pursuant
to this Agreement.   

          The Transferor shall not, and shall not permit any Designated
Seller to, change its respective name, identity or corporate structure
(within the meaning of Section 9-402(7) of the UCC as in effect in the
States of New York, Nevada and Mississippi) nor relocate its respective
chief executive office or any office where Records are kept unless it
shall have:  (i) given the Agent at least thirty (30) days prior notice
thereof and (ii) prepared at Transferor's expense and delivered to the
Agent all financing statements, instruments and other documents
necessary to preserve and protect the Transferred Interest or reasonably
requested by the Agent in connection with such change or relocation. 
Any filings under the UCC or otherwise that are occasioned by such
change in name or location shall be made at the expense of the Trans-
feror. 

          (b)  The Servicer shall instruct all Obligors to cause all
Collections to be deposited directly in a Lock-Box Account maintained
with a Lock-Box Bank.  Any Lock-Box Account maintained by a Lock-Box
Bank pursuant to the related Lock-Box Agreement shall be under the
exclusive ownership and control of the Agent which is hereby granted to
the Agent by the Designated Sellers and the Transferor.  The Servicer
shall be permitted to give instructions to the Lock-Box Banks for so
long as neither a Servicer Default nor any other Termination Event has
occurred hereunder.  The Servicer shall not add any bank as a Lock-Box
Bank to those listed on Exhibit C attached hereto unless such bank has
entered into a Lock-Box Agreement.  The Servicer shall not terminate any
bank as a Lock-Box Bank unless the Agent shall have received fifteen
(15) days' prior notice of such termination.  If the Transferor, a
Designated Seller or the Servicer receives any Collections, the Trans-
feror, such Designated Seller or the Servicer, as applicable, shall
immediately, but in any event within forty-eight (48) hours of receipt,
remit such Collections to a Lock-Box Account.

          SECTION 2.9.  Deemed Collections; Application of Payments.  
(a) If on any day the Outstanding Principal Balance of a Receivable is
either (x) reduced as a result of any defective, rejected or returned
merchandise or services, any discount, credit, rebate, dispute, warranty
claim, repossessed or returned goods, chargeback, allowance or any
billing adjustment, or (y) reduced or canceled as a result of a setoff
or offset in respect of any claim by any Person (whether such claim
arises out of the same or a related transaction or an unrelated transac-
tion) or (z) any other downward adjustments to the balance of such
Receivable without receiving Collections therefor and prior to such
Receivable becoming a Defaulted Receivable, the amount of such cancella-
tion, reduction or adjustment shall thereafter be deducted from the
aggregate Outstanding Principal Balance of the Receivables and the Net
Receivables Balance.  If such reduction would result in a Buyers'
Percentage Factor greater than the Maximum Buyers' Percentage Factor,
the Transferor shall pay (or direct the Servicer to pay from Collections
otherwise distributable to the Transferor) to the Agent an amount equal
to the amount that, when applied in reduction of the Net Investment,
will result in a Buyers' Percentage Factor less than or equal to the
Maximum Buyers' Percentage Factor.  Such amount shall be applied by the
Agent to the reduction of the Net Investment. 

               (b)  If on any day any of the representations or warran-
ties in Article III was or becomes untrue with respect to a Receivable
(whether on or after the date of any transfer of an interest therein to
the Agent, the Company or the Bank Investors as contemplated hereunder),
such Receivable shall thereafter not be included in any calculation of
the aggregate Outstanding Principal Balance of the Receivables or the
Net Receivables Balance.  If such reduction would result in a Buyers'
Percentage Factor greater than the Maximum Buyers' Percentage Factor,
the Transferor shall pay (or direct the Servicer to pay from Collections
otherwise distributable to the Transferor) to the Agent an amount equal
to the amount that, when applied in reduction of the Net Investment,
will result in a Buyers' Percentage Factor less than or equal to the
Maximum Buyers' Percentage Factor.  Such amount shall be applied by the
Agent to the reduction of the Net Investment.

          SECTION 2.10.  Payments and Computations, Etc.  All amounts to
be paid or deposited by the Transferor or the Servicer hereunder shall
be paid or deposited in accordance with the terms hereof no later than
11:00 a.m. (New York City time) on the day when due in immediately
available funds; if such amounts are payable to the Company or any Bank
Investor they shall be paid or deposited in the account indicated in
Section 11.3 hereof, until otherwise notified by the Agent.  The Trans-
feror shall, to the extent permitted by law, pay to the Agent, for the
benefit of the Company and the Bank Investors upon demand, interest on
all amounts not paid or deposited when due hereunder at a rate equal to
2% per annum plus the Base Rate.  All computations of interest and all
per annum fees hereunder shall be made on the basis of a year of 360
days for the actual number of days (including the first but excluding
the last day) elapsed.  Any computations by the Agent of amounts payable
by the Transferor hereunder shall be binding upon the Transferor absent
manifest error.

          SECTION 2.11.  Reports.  (a)  On each Determination Date, the
Servicer shall prepare and forward to the Agent and the Administrative
Agent (i) an Investor Report as of the end of the last day of the
immediately preceding Collection Period, and (ii) such other information
as the Agent or the Administrative Agent may reasonably request.

          (b)  On or before the close of business on Tuesday of each
calendar week (or if such day is not a Business Day, the next preceding
Business Day), the Servicer will deliver to the Agent and the Admin-
istrative Agent a Cycle Certificate which shall report (x) on Collec-
tions processed during the time period from the date of the latest cycle
closing date reported on in the previous Cycle Certificate through and
including the date of the latest cycle closing date reported on in the
current Cycle Certificate and (y) the Maximum Buyers' Percentage Factor
and the Buyers' Percentage Factor as of the latest cycle closing date
reported on in the current Cycle Certificate, and (z) the certain other
information concerning the Receivables as of the most recent cycle
closing date reported on in the current Cycle Certificate.  The Servicer
shall report information on the Cycle Certificate with respect to each
cycle closing date not later than ten days after such cycle closing
date.

          SECTION 2.12.  Collection Account.  There shall be established
on the day of the initial Incremental Transfer hereunder and maintained,
for the benefit of the Company and the Bank Investors, with the Agent,
a segregated account (the "Collection Account"), bearing a designation
clearly indicating that the funds deposited therein are held for the
benefit of the Company and the Bank Investors.  On and after the
occurrence of (i) a Servicer Default, (ii) a Guarantor Default or (iii)
a Termination Event, and from and after such time as the Guaranty pro-
vided by Article IX herein fails to remain in effect and enforceable,
the Servicer shall remit daily and prior to the close of business on the
second Business Day following receipt to the Collection Account all Col-
lections received with respect to any Receivables.  Funds on deposit in
the Collection Account (other than investment earnings) shall be invest-
ed by the Agent in Eligible Investments that will mature so that such
funds will be available prior to the Remittance Date following such
investment.  On each Remittance Date, all interest and earnings (net of
losses and investment expenses) on funds on deposit in the Collection
Account shall be retained in the Collection Account and be available to
make any distributions required to be made pursuant to Section 2.5(a). 
On the date on which the Net Investment and all other Aggregate Unpaids
have been paid in full, any funds remaining on deposit in the Collection
Account shall be paid to the Transferor.

          SECTION 2.13.  Sharing of Payments, Etc.  If the Company or
any Bank Investor (for purposes of this Section only, being a
"Recipient") shall obtain any payment (whether voluntary, involuntary,
through the exercise of any right of setoff, or otherwise) on account of
Transferred Interest owned by it (other than pursuant to Section 2.7, or
Article VIII and other than as a result of the differences in the timing
of the applications of Collections pursuant to Section 2.5 or 2.6) in
excess of its ratable share of payments on account of Transferred
Interest obtained by the Company and/or the Bank Investors entitled
thereto, such Recipient shall forthwith purchase from the Company and/or
the Bank Investors entitled to a share of such amount participations in
the Transferred Interests owned by such Persons as shall be necessary to
cause such Recipient to share the excess payment ratably with each such
other Person entitled thereto; provided, however, that if all or any
portion of such excess payment is thereafter recovered from such
Recipient, such purchase from each such other Person shall be rescinded
and each such other Person shall repay to the Recipient the purchase
price paid by such Recipient for such participation to the extent of
such recovery, together with an amount equal to such other Person's rat-
able share (according to the proportion of (a) the amount of such other
Person's required payment to (b) the total amount so recovered from the
Recipient) of any interest or other amount paid or payable by the
Recipient in respect of the total amount so recovered.

          SECTION 2.14.  Right of Setoff.  Without in any way limiting
the provisions of Section 2.13, each of the Company and the Bank
Investors is hereby authorized (in addition to any other rights it may
have) at any time after the occurrence of the Termination Date or during
the continuance of a Potential Termination Event to set-off, appropriate
and apply (without presentment, demand, protest or other notice which
are hereby expressly waived) any deposits and any other indebtedness
held or owing by the Company or such Bank Investor to, or for the
account of, the Transferor against the amount of the Aggregate Unpaids
owing by the Transferor to such Person (even if contingent or
unmatured).


                              ARTICLE III

                    REPRESENTATIONS AND WARRANTIES

          SECTION 3.1.  Representations and Warranties of the
Transferor.  The Transferor represents and warrants to the Agent, the
Company and the Bank Investors that:

               (a)  Corporate Existence and Power.  The Transferor is a
corporation duly organized, validly existing and in good standing under
the laws of its jurisdiction of incorporation and has all corporate
power and all material governmental licenses, authorizations, consents
and approvals required to carry on its business in each jurisdiction in
which its business is now conducted.  The Transferor is duly qualified
to do business in, and is in good standing in, every other jurisdiction
in which the nature of its business requires it to be so qualified,
except where the failure to be so qualified or in good standing would
not have a Material Adverse Effect.

               (b)  Corporate and Governmental Authorization; Contraven-
tion.  The execution, delivery and performance by the Transferor of this
Agreement, the Receivables Purchase Agreement, the Fee Letter, the Cer-
tificate, the Transfer Certificate and the other Transaction Documents
to which the Transferor is a party are within the Transferor's corporate
powers, have been duly authorized by all necessary corporate action, re-
quire no action by or in respect of, or filing with, any Official Body
or official thereof (except as contemplated by Section 2.8 hereof), and
do not contravene, or constitute a default under, any provision of
applicable law, rule or regulation or of the Certificate of Incorpora-
tion or Bylaws of the Transferor or of any agreement, judgment,
injunction, order, writ, decree or other instrument binding upon the
Transferor or result in the creation or imposition of any Adverse Claim
on the assets of the Transferor or any of its Subsidiaries (except as
contemplated by Section 2.8 hereof).

               (c)  Binding Effect.  Each of this Agreement, the
Receivables Purchase Agreement, the Fee Letter, the Certificate and the
other Transaction Documents to which the Transferor is a party consti-
tutes and the Transfer Certificate upon payment of the Transfer Price
set forth therein will constitute the legal, valid and binding
obligation of the Transferor, enforceable against it in accordance with
its terms, subject to applicable bankruptcy, insolvency, moratorium or
other similar laws affecting the rights of creditors generally.

               (d)  Perfection.  Immediately preceding each Transfer
hereunder, the Transferor shall be the owner of all of the Receivables,
free and clear of all Adverse Claims.  On or prior to each Transfer and
each recomputation of the Transferred Interest, all financing statements
and other documents required to be recorded or filed in order to perfect
and protect the Transferred Interest against all creditors of and
purchasers from the Transferor and the applicable Designated Seller will
have been duly filed in each filing office necessary for such purpose
and all filing fees and taxes, if any, payable in connection with such
filings shall have been paid in full.

               (e)  Accuracy of Information.  All information heretofore
furnished by the Transferor (including without limitation, the Investor
Reports, any reports delivered pursuant to Section 2.11 hereof and the
financial statements delivered pursuant to Section 5.1) to the Company,
any Bank Investors, the Agent or the Administrative Agent for purposes
of or in connection with this Agreement or any transaction contemplated
hereby is, and all such information hereafter furnished by the Transfer-
or to the Company, any Bank Investors, the Agent or the Administrative
Agent will be, true and accurate in every material respect, on the date
such information is stated or certified.

               (f)  Tax Status.  The Transferor has filed all tax
returns (federal, state and local) required to be filed and has paid or
made adequate provision for the payment of all taxes, assessments and
other governmental charges.

               (g)  Action, Suits.  Except as set forth in Exhibit H
hereof, there are no actions, suits or proceedings pending, or to the
knowledge of the Transferor threatened, against or affecting the
Transferor or any Affiliate of the Transferor or their respective
properties, in or before any court, arbitrator or other body, which may,
individually or in the aggregate, have a Material Adverse Effect.

               (h)  Use of Proceeds.  No proceeds of any Transfer will
be used by the Transferor to acquire any security in any transaction
which is subject to Section 13 or 14 of the Securities Exchange Act of
1934, as amended.

               (i)  Place of Business.  The principal place of business
and chief executive office of the Transferor are located at the address
of the Transferor indicated in Section 11.3 hereof and the offices where
the Transferor keeps all its Records, are located at the address(es)
described on Exhibit I or such other locations notified to the Company
in accordance with Section 2.8 hereof in jurisdictions where all action
required by Section 2.8 hereof has been taken and completed.

               (j)  Good Title.  Upon each Transfer and each
recomputation of the Transferred Interest, the Company or the Agent on
behalf of the Company and the Bank Investors shall acquire a valid and
perfected first priority undivided percentage ownership interest to the
extent of the Transferred Interest or a first priority perfected secu-
rity interest in the Receivables existing on the date of such Transfer
and recomputation and in the Related Security and Collections with
respect thereto free and clear of any Adverse Claim.

               (k)  Tradenames, Etc.  As of the date hereof:  (i) the
Transferor has only the subsidiaries and divisions listed on Exhibit J
hereto; and (ii) the Transferor has, within the last five (5) years,
operated only under the tradenames identified in Exhibit J hereto, and,
within the last five (5) years, has not changed its name, merged with or
into or consolidated with any other corporation or been the subject of
any proceeding under Title 11, United States Code (Bankruptcy), except
as disclosed in Exhibit J hereto.

               (l)  Nature of Receivables.  Each Receivable (x)
represented by the Transferor or the Servicer to be an Eligible Receiv-
able (including in any Investor Report or other report delivered
pursuant to Section 2.11 hereof) or (y) included in the calculation of
the Net Receivables Balance, in fact satisfies at such time the defini-
tion of "Eligible Receivable" set forth herein and is an "eligible
asset" as defined in Rule 3a-7 under the Investment Company Act, of
1940, as amended.

               (m)  Coverage Requirement; Amount of Receivables.  The
Buyers' Percentage Factor does not exceed the Maximum Buyers' Percentage
Factor.  As of the Cut-Off Date, the aggregate Outstanding Principal
Balance of the Receivables in existence was $168,260,400.40 and the Net
Receivable Balance was $167,778,375.87. 

               (n)  Credit Guidelines.  Since January 9, 1997, there
have been no material changes in the Credit Guidelines other than as
permitted hereunder.  Since such date, no material adverse change has
occurred in the overall rate of collection of the Receivables. 

               (o)  No Termination Event.  No event has occurred and is
continuing and no condition exists which constitutes a Termination Event
or a Potential Termination Event.

               (p)  Not an Investment Company.  The Transferor is not,
and is not controlled by, an "investment company" within the meaning of
the Investment Company Act of 1940, as amended, or is exempt from all
provisions of such Act.

               (q)  ERISA.  Each of the Transferor and its ERISA
Affiliates is in compliance in all material respects with ERISA and no
lien exists in favor of the Pension Benefit Guaranty Corporation on any
of the Receivables.

               (r)  Lock-Box Accounts.  The names and addresses of all
the Lock-Box Banks, together with the account numbers of the Lock-Box
Accounts at such Lock-Box Banks, are specified in Exhibit C hereto (or
at such other Lock-Box Banks and/or with such other Lock-Box Accounts as
have been notified to the Collateral Agent and for which Lock-Box
Agreements have been executed in accordance with Section 2.8(b) hereof
and delivered to the Servicer).  All Obligors have been instructed to
make payment to a Lock-Box Account and only Collections are deposited
into the Lock-Box Accounts.

               (s)  Bulk Sales.  No transaction contemplated hereby or
by the Receivables Purchase Agreement requires compliance with any bulk
sales act or similar law.

               (t)  Transfers Under Receivables Purchase Agreement. 
Each Receivable which has been transferred to the Transferor by a
Designated Seller has been purchased by the Transferor from such
Designated Seller pursuant to, and in accordance with, the terms of the
Receivables Purchase Agreement.

               (u)  Preference; Voidability.  The Transferor shall have
given reasonably equivalent value to each Designated Seller in
consideration for the transfer to the Transferor of the applicable
Receivables and Collections and Related Security from such Designated
Seller, and each such transfer shall not have been made for or on
account of an antecedent debt owed by such Designated Seller to the
Transferor and no such transfer is or may be voidable under any Section
of the Bankruptcy Reform Act of 1978 (11 U.S.C. Section 101 et seq.), as
amended.

               (v)  Representations and Warranties of each Designated
Seller.  Each representation and warranty of each Designated Seller set
forth in Article IV of the Receivables Purchase Agreement is true and
correct in all material respects and the Transferor hereby remakes all
such representations and warranties for the benefit of the Agent, the
Company, the Bank Investors and the Administrative Agent.

          Any document, instrument, certificate or notice delivered to
the Company hereunder shall be deemed a representation and warranty by
the Transferor.


          SECTION 3.2.  Representations and Warranties of the Servicer. 
The Servicer represents and warrants to the Agent, the Company and the
Bank Investors that:

               (a)  Corporate Existence and Power.  The Servicer is a
corporation duly organized, validly existing and in good standing under
the laws of its jurisdiction of incorporation and has all corporate
power and all material governmental licenses, authorizations, consents
and approvals required to carry on its business in each jurisdiction in
which its business is now conducted.  The Servicer is duly qualified to
do business in, and is in good standing in, every other jurisdiction in
which the nature of its business requires it to be so qualified, except
where the failure to be so qualified or in good standing would not have
a Material Adverse Effect.

               (b)  Corporate and Governmental Authorization; Contraven-
tion.  The execution, delivery and performance by the Servicer of this
Agreement are within the Servicer's corporate powers, have been duly
authorized by all necessary corporate action, require no action by or in
respect of, or filing with, any governmental body, agency or official
(except as contemplated by Section 2.8), and do not contravene, or
constitute a default under, any provision of applicable law or regula-
tion or of the charter or Bylaws of the Servicer or of any agreement,
judgment, injunction, order, decree or other instrument binding upon the
Servicer or result in the creation or imposition of any lien on assets
of the Servicer or any of its Subsidiaries (except as contemplated by
Section 2.8).

               (c)  Binding Effect.  This Agreement constitutes the
legal, valid and binding obligation of the Servicer enforceable in
accordance with its terms, subject to applicable bankruptcy, insolvency,
moratorium or other similar laws affecting the rights of creditors
generally.

               (d)  Accuracy of Information.  All information heretofore
furnished by the Servicer in writing to the Transferor, the Company or
the Administrative Agent for purposes of or in connection with this
Agreement or any transaction contemplated hereby is, and all such
information hereafter furnished by the Servicer to the Transferor, the
Company or the Administrative Agent will be, true and accurate in every
material respect, on the date such information is stated or certified.

               (e)  Tax Status.  The Servicer has filed all tax returns
(federal, state and local) required to be filed and has paid or made
adequate provision for the payment of all taxes, assessments and other
governmental charges.

               (f)  Action, Suits.  Except as set forth in Exhibit H
attached hereto (as such exhibit may be amended from time to time),
there are no actions, suits or proceedings pending, or to the knowledge
of the Servicer threatened, against or seeking to prevent the issuance
of the Certificate or the consummation of any of the transactions
contemplated by this Agreement, or otherwise affecting the Servicer or
any Affiliate of the Servicer or their respective properties, in or
before any court, arbitrator or other body, which may, individually or
in the aggregate, have a Material Adverse Effect.

               (g)  Collections and Servicing.  Since November 2, 1996,
there has been no material adverse change in the ability of the Servicer
to service and collect the Receivables and no material adverse change
has occurred in the overall rate of collections of Receivables.

               (h)  Not an Investment Company.  The Servicer is not an
"investment company" within the meaning of the Investment Company Act of
1940, as amended, or is exempt from all provisions of such Act.

               (i)  ERISA.  The Servicer is in compliance in all
material respects with ERISA.

          SECTION 3.3.  Reaffirmation of Representations and Warranties
by the Transferor and Servicer.  On each day that a Transfer is made
hereunder, the Transferor, by accepting the proceeds of such Transfer,
whether delivered to the Transferor pursuant to Section 2.2(a) or
Section 2.5 hereof, and the Servicer, shall be deemed to have certified
that all of their respective representations and warranties described in
Sections 3.1 and 3.2 hereof are correct on and as of such day as though
made on and as of such day.  Each Incremental Transfer shall be subject
to the further condition precedent that prior to the date of such Incre-
mental Transfer, the Servicer shall have delivered to the Agent and the
Administrative Agent, in form and substance satisfactory to the Agent
and the Administrative Agent, a completed Cycle Certificate dated the
second Business Day prior to the date of such Incremental Transfer,
together with such additional information as may be reasonably requested
by the Administrative Agent or the Agent; and the Transferor shall be
deemed to have represented and warranted that such conditions precedent
have been satisfied.



                              ARTICLE IV

                         CONDITIONS PRECEDENT

          SECTION 4.1.  Conditions to Closing.  On or prior to the date
of execution hereof, the Transferor shall deliver to the Agent the
following documents, instruments and fees all of which shall be in a
form and substance acceptable to the Agent:

               (a)  A copy of the resolutions of the Board of Directors
of the Transferor certified by its Secretary approving the execution,
delivery and performance by the Transferor of this Agreement, the Re-
ceivables Purchase Agreement and the other Transaction Documents to be
delivered by the Transferor hereunder or thereunder.

               (b)  A copy of the resolutions of the Board of Directors
of each Designated Seller, the Servicer and the Servicer Guarantor
certified by its Secretary approving the execution, delivery and perfor-
mance by such Person of this Agreement, the Receivables Purchase Agree-
ment and the other Transactions Documents to be delivered by such Person
hereunder or thereunder.

               (c)  The Articles of Incorporation of the Transferor
certified by the Secretary of State or other similar official of the
Transferor's jurisdiction of incorporation dated a date reasonably prior
to the Closing Date.

               (d)  The Articles of Incorporation of each Designated
Seller, the Servicer and the Servicer Guarantor certified by the
Secretary of State or other similar official of such Person's jurisdic-
tion of incorporation dated a date reasonably prior to the Closing Date.

               (e)  A Good Standing Certificate for the Transferor
issued by the Secretary of State or a similar official of the
Transferor's jurisdiction of incorporation and certificates of quali-
fication as a foreign corporation issued by the Secretaries of State or
other similar officials of each jurisdiction where such qualification is
material to the transactions contemplated by this Agreement and the
other Transaction Documents, in each case, dated a date reasonably prior
to the Closing Date.

               (f)  A Good Standing Certificate for each Designated
Seller, the Servicer and the Servicer Guarantor issued by the Secretary
of State or a similar official of such Persons's jurisdiction of incor-
poration and certificates of qualification as a foreign corporation
issued by the Secretaries of State or other similar officials of each
jurisdiction when such qualification is material to the transactions
contemplated by this Agreement and the Receivables Purchase Agreement
and the other Transaction Documents, in each case, dated a date reason-
ably prior to the Closing Date.

               (g)  A Certificate of the Secretary of the Transferor
substantially in the form of Exhibit L attached hereto.

               (h)  A Certificate of the Secretary of each Designated
Seller, the Servicer and the Servicer Guarantor substantially in the
form of Exhibit L attached hereto.

               (i)  Copies of proper financing statements (Form UCC-1),
dated a date reasonably near to the date of the initial Incremental
Transfer naming the Transferor as the debtor in favor of the Agent, for
the benefit of the Company and the Bank Investors, secured party or
other similar instruments or documents as may be necessary or in the
reasonable opinion of the Agent desirable under the UCC of all appro-
priate jurisdictions or any comparable law to perfect the Agent's
undivided percentage interest in all Receivables and the Related
Security and Collections relating thereto.

               (j)  Copies of proper financing statements (Form UCC-1),
dated a date reasonably near to the date of the initial Incremental
Transfer naming each Designated Seller as the debtor in favor of the
Transferor as secured party and the Agent, for the benefit of the
Company and the Bank Investors, as assignee of the secured party or
other similar instruments or documents as may be necessary or in the
reasonable opinion of the Agent desirable under the UCC of all appro-
priate jurisdictions or any comparable law to perfect the Transferor's
ownership interest in all Receivables.

               (k)  Copies of proper financing statements (Form UCC-3),
if any, necessary to terminate all security interests and other rights
of any person in Receivables previously granted by Transferor.

               (l)  Copies of proper financing statements (Form UCC-3),
if any, necessary to terminate all security interests and other rights
of any person in Receivables previously granted by each Designated
Seller.

               (m)  Certified copies of request for information or
copies (Form UCC-11) (or a similar search report certified by parties
acceptable to the Agent) dated a date reasonably near the date of the
initial Incremental Transfer listing all effective financing statements
which name the Transferor or any Designated Seller (under their
respective present names and any previous names) as debtor and which are
filed in jurisdictions in which the filings were made pursuant to items
(i) or (j) above together with copies of such financing statements (none
of which shall cover any Receivables or Contracts). 

               (n)  Executed copies of the Lock-Box Agreements relating
to each of the Lock-Box Banks and the Lock-Box Accounts.

               (o)  An opinion of Butler, Snow, O'Mara, Stevens &
Cannada, PLLC, special counsel to the Transferor, the Servicer, the
Servicer Guarantor and the Designated Sellers, covering the matters set
forth in Exhibit K hereto.

               (p)  An opinion of Butler, Snow, O'Mara, Stevens &
Cannada, PLLC, special counsel to the Transferor and the Designated
Sellers, covering certain bankruptcy and insolvency matters (i.e. "true
sale" and nonconsolidation) in form and substance satisfactory to the
Agent and Agent's counsel.

               (q)  An opinion of Baker, Donelson, Bearman & Caldwell,
special Tennessee counsel to Proffitt's, covering certain Tennessee
Uniform Commercial Code matters in form and substance satisfactory to
the Agent and Agent's counsel.

               (r)  An opinion of Schreck Morris, special Nevada counsel
to the Transferor, covering certain corporate and security interest
matters in form and substance satisfactory to the Agent and the Agent's
counsel.

               (s)  A computer tape setting forth as of the Cut-Off Date
all Receivables and the Outstanding Principal Balances thereon and such
other information as the Agent may reasonably request.

               (t)  An executed copy of this Agreement, the Receivables
Purchase Agreement, the Fee Letter and each of the other Transaction
Documents to be executed by the Designated Sellers, the Servicer, the
Servicer Guarantor or the Transferor.

               (u)  The Transfer Certificate, duly executed by the
Transferor.

               (v)  The Certificate, duly executed by the Transferor and
appropriately completed.

               (w)  The Arrangement Fee in accordance with Section
2.7(b).

               (x)  An Investor Report for December 31, 1996.

               (y)  A Cycle Certificate as of the Cut-Off Date.
               (z)  A writing indicating the appointment by the Trans-
feror and each Designated Seller of CT Corporation as agent for process
pursuant to Section 11.4(d) hereof. 

               (aa)  Such other documents, instruments, certificates and
opinions as the Agent or the Administrative Agent, shall reasonably re-
quest.


                               ARTICLE V

                               COVENANTS

          SECTION 5.1.  Affirmative Covenants of Transferor.  At all
times from the date hereof to the later to occur of (i) the Termination
Date or (ii) the date on which the Net Investment and all other Aggre-
gate Unpaids have been paid in full, in cash, unless the Agent shall
otherwise consent in writing:

               (a)  Financial Reporting.  The Transferor will, and will
cause each Designated Seller and each of such Designated Seller's
Subsidiaries to, maintain, for itself and each of its respective Subsid-
iaries, a system of accounting established and administered in
accordance with GAAP, and furnish to the Agent:


               (i)  Annual Reporting.  Within ninety (90) days after the
     close of the Transferor's and Proffitt's fiscal years, (beginning
     with the fiscal year ending, in the case of Proffitt's, in 1997,
     and in the case of the Transferor, in 1998) audited financial
     statements, prepared in accordance with GAAP on a consolidated
     basis for (x) the Transferor and (y) for Proffitt's and its Sub-
     sidiaries, in each case, including balance sheets as of the end of
     such period, related statements of operations, shareholder's equity
     and cash flows, accompanied by an unqualified audit report certi-
     fied by independent certified public accountants, acceptable to the
     Agent, prepared in accordance with GAAP and, upon the Agent's
     request, any management letter prepared by said accountants and
     accompanied by (i) a certificate of said accountants that
     Proffitt's is in compliance with the financial covenants set forth
     in Exhibit O attached hereto or, if Proffitt's is not in compliance
     with such covenants, stating the nature and status thereof and (ii)
     a certificate of the chief financial officer or chairman,
     president, treasurer or any executive vice president of the Trans-
     feror stating that no Termination Event or Potential Termination
     Event exists, or if any Termination Event or Potential Termination
     Event exists, stating the nature and status thereof and showing the
     computation of each of the financial ratios and restrictions set
     forth in Exhibit O attached hereto.

               (ii)  Quarterly Reporting.  Within forty-five (45) days
     after the close of the first three quarterly periods of each of the
     Transferor's and Proffitt's fiscal years, for (x) the Transferor
     and (y) for Proffitt's and its Subsidiaries, in each case, consol-
     idated unaudited balance sheets as at the close of each such period
     and consolidated related statements of operations, shareholder's
     equity and cash flows for the period from the beginning of such
     fiscal year to the end of such quarter, and showing the computation
     of each of the financial ratios and restrictions set forth in
     Exhibit O attached hereto all certified by its chief financial
     officer, chairman, president, treasurer or any executive vice
     president.

               (iii)  Compliance Certificate.  Together with the finan-
     cial statements required hereunder, a compliance certificate signed
     by the chief financial officer, chairman, president, treasurer or
     any executive vice president of the Transferor or Proffitt's, as
     applicable,  stating that (x) the attached financial statements
     have been prepared in accordance with GAAP and accurately reflect
     the financial condition of the Transferor or Proffitt's as ap-
     plicable and (y) to the best of such Person's knowledge, no Termi-
     nation Event or Potential Termination Event exists, or if any
     Termination Event or Potential Termination Event exists, stating
     the nature and status thereof and showing the computation of, and
     showing compliance with, each of the financial ratios and restric-
     tions set forth in Exhibit O attached hereto.

               (iv)  Shareholders Statements and Reports.  Promptly upon
     the furnishing thereof to the shareholders of Proffitt's, copies of
     all financial statements, reports and proxy statements so fur-
     nished.

               (v)  S.E.C. Filings.  Promptly upon the filing thereof,
     copies of all registration statements and annual, quarterly,
     monthly or other regular reports which Proffitt's or any subsidiary
     files with the Securities and Exchange Commission.

               (vi)  Notice of Termination Events or Potential
     Termination Events.  As soon as possible and in any event within
     two (2) days after the occurrence of each Termination Event or each
     Potential Termination Event, a statement of the chief financial
     officer or chief accounting officer of the Transferor setting forth
     details of such Termination Event or Potential Termination Event
     and the action which the Transferor proposes to take with respect
     thereto.

               (vii)  Change in Credit Guidelines and Debt Ratings. 
     Within thirty (30) days after the date any material change in or
     amendment to the Credit Guidelines is made, a copy of the Credit
     Guidelines then in effect indicating such change or amendment. 
     Within fifteen (15) days after the date of any change in Proffitt's
     public or private debt ratings (including any related implied or
     "shadow" ratings), if any, a written certification of Proffitt's
     public and private debt ratings after giving effect to any such
     change.

               (viii)  Credit Guidelines.  Within ten (10) Business Days
     of the request of the Agent, a complete copy of the Credit Guide-
     lines then in effect.

               (ix)  ERISA.  Promptly after the filing or receiving
     thereof, copies of all reports and notices with respect to any
     Reportable Event (as defined in Article IV of ERISA) which the
     Transferor, any Designated Seller or any ERISA Affiliate of the
     Transferor or any Designated Seller files under ERISA with the In-
     ternal Revenue Service, the Pension Benefit Guaranty Corporation or
     the U.S. Department of Labor or which the Transferor, any
     Designated Seller or any ERISA Affiliates of the Transferor or any
     Designated Seller receives from the Internal Revenue Service, the
     Pension Benefit Guaranty Corporation or the U.S. Department of
     Labor.

               (x)  Other Information.  Such other information including
     non-financial information) as the Agent or the Administrative Agent
     may from time to time reasonably request with respect to any
     Designated Seller, the Transferor or any Subsidiary of any of the
     foregoing.

               (b)  Conduct of Business.  The Transferor will, and will
cause each Designated Seller and each Designated Seller's Subsidiaries
to, carry on and conduct its business in substantially the same manner
and in substantially the same fields of enterprise as it is presently
conducted and do all things necessary to remain duly incorporated,
validly existing and in good standing as a domestic corporation in its
jurisdiction of incorporation and maintain all requisite authority to
conduct its business in each jurisdiction in which its business is
conducted.

               (c)  Compliance with Laws.  The Transferor will, and will
cause each Designated Seller and each Designated Seller's Subsidiaries
to, comply with all laws, rules, regulations, orders, writs, judgments,
injunctions, decrees or awards to which it or its respective properties
may be subject.

               (d)  Furnishing of Information and Inspection of Records. 
The Transferor will, and will cause each Designated Seller to, furnish
to the Agent from time to time such information with respect to the
Receivables as the Agent may reasonably request, including, without
limitation, listings identifying the Obligor and the Outstanding
Principal Balance for each Receivable.  The Transferor will, and will
cause each Designated Seller to, at any time and from time to time
during regular business hours permit the Agent, or its agents or repre-
sentatives, (i) to examine and make copies of and take abstracts from
all Records and (ii) to visit the offices and properties of the
Transferor or such Designated Seller, as applicable, for the purpose of
examining such Records, and to discuss matters relating to Receivables
or the Transferor's or such Designated Seller's performance hereunder
and under the other Transaction Documents to which such Person is a
party with any of the officers, directors, employees or independent
public accountants of the Transferor or such Designated Seller, as
applicable, having knowledge of such matters.

               (e)  Keeping of Records and Books of Account.  The Trans-
feror will, and will cause each Designated Seller to, maintain and
implement administrative and operating procedures (including, without
limitation, an ability to recreate records evidencing Receivables in the
event of the destruction of the originals thereof), and keep and main-
tain, all documents, books, records and other information reasonably
necessary or advisable for the collection of all Receivables (including,
without limitation, records adequate to permit the daily identification
of each new Receivable and all Collections of and adjustments to each
existing Receivable).  The Transferor will, and will cause each
Designated Seller to, give the Agent notice of any material change in
the administrative and operating procedures of the Transferor or such
Designated Seller, as applicable, referred to in the previous sentence.

               (f)  Performance and Compliance with Accounts.  The
Transferor, at its expense, will, and will cause each Designated Seller
to, timely and fully perform and comply with all material provisions,
covenants and other promises required to be observed by the Transferor
or such Designated Seller under the Accounts related to the Receivables.

               (g)  Credit Guidelines.  The Transferor will, and will
cause each Designated Seller to, comply in all material respects with
the Credit Guidelines in regard to each Receivable and the related
Account.

               (h)  Collections.  The Transferor shall, and shall cause
each Designated Seller to, instruct all Obligors to cause all Collec-
tions to be deposited directly to a Lock-Box Account.

               (i)  Collections Received.  The Transferor shall, and
shall cause each Designated Seller to, hold in trust, and deposit, imme-
diately, but in any event not later than the close of business on the
second Business Day following its receipt thereof, to a Lock-Box Account
all Collections received from time to time by the Transferor or such
Designated Seller, as the case may be.

               (j)  Sale Treatment.  The Transferor will not (i) permit
any Designated Seller to, account for (including for accounting and tax
purposes), or otherwise treat, the transactions contemplated by the
Receivables Purchase Agreement in any manner other than as a sale of an
undivided percentage ownership interest in the Receivables by such
Designated Seller to the Transferor, or (ii) account for (other than for
tax purposes) or otherwise treat the transactions contemplated hereby in
any manner other than a sale of an undivided percentage ownership
interest in the Receivables by the Transferor to the Company or the Bank
Investors, as applicable.  In addition, the Transferor shall, and shall
cause each Designated Seller to, disclose (in a footnote or otherwise)
in all of its respective financial statements (including any such
financial statements consolidated with any other Persons' financial
statements) the existence and nature of the transaction contemplated
hereby and by the Receivables Purchase Agreement and the interest of the
Transferor (in the case of a Designated Seller's financial statements),
the Company and the Bank Investors in the Affected Assets.

               (k)  Separate Business.  The Transferor shall at all
times (a) to the extent the Transferor's office is located in the
offices of Proffitt's or any Affiliate of Proffitt's, pay fair market
rent for its executive office space located in the offices of Proffitt's
or any Affiliate of Proffitt's, (b) have at all times at least two
members of its board of directors which are not and, within the
immediately preceding two years, have not been employees, officers or
directors of Proffitt's or any Affiliate of Proffitt's or of any major
creditor of Proffitt's or any Affiliate of Proffitt's and are persons
who are familiar and have experience with asset securitization, (c)
maintain the Transferor's books, financial statements, accounting
records and other corporate documents and records separate from those of
Proffitt's or any other entity, (d) not commingle the Transferor's
assets with those of Proffitt's or any other entity, (e) act solely in
its corporate name and through its own authorized officers and agents,
(f) make investments directly or by brokers engaged and paid by the
Transferor or its agents (provided that if any such agent is an
Affiliate of the Transferor it shall be compensated at a fair market
rate for its services), (g) separately manage the Transferor's
liabilities from those of Proffitt's or any Affiliates of Proffitt's and
pay its own liabilities, including all administrative expenses, from its
own separate assets, except that Proffitt's may pay the organizational
expenses of the Transferor, and (h) pay from the Transferor's assets all
obligations and indebtedness of any kind incurred by the Transferor. 
The Transferor shall abide by all corporate formalities, including the
maintenance of current minute books, and the Transferor shall cause its
financial statements to be prepared in accordance with GAAP in a manner
that indicates the separate existence of the Transferor and its assets
and liabilities.  The Transferor shall (i) pay all its liabilities, (ii)
not assume the liabilities of Proffitt's or any Affiliate of Proffitt's,
(iii) not lend funds or extend credit to Proffitt's or any Affiliate of
Proffitt's except pursuant to the Receivables Purchase Agreement in
connection with the purchase of Receivables thereunder, (iv) not guaran-
tee the liabilities of Proffitt's or any Affiliates of Proffitt's and
(v) not own the stock of, or any other beneficial interest in, any
subsidiaries or any other entity.  The officers and directors of the
Transferor (as appropriate) shall make decisions with respect to the
business and daily operations of the Transferor independent of and not
dictated by any controlling entity.  The Transferor shall not engage in
any business not permitted by its Certificate of Incorporation as in
effect on the Closing Date.

               (l)  Inventory Financings.  The Transferor shall, and
will cause each Designated Seller to, specifically exclude from the
property subject to any Adverse Claim granted on inventory any and all
accounts receivable generated by sales of such inventory and the pro-
ceeds thereof, and shall provide evidence, in each case satisfactory to
the Agent, that any and all accounts receivable generated by sales of
such inventory and the proceeds thereof shall have been excluded from
any such Adverse Claims.

               (m)  Corporate Documents.  The Transferor shall not
amend, alter, change or repeal any Articles of its Articles of Incor-
poration without the prior written consent of the Agent.

          SECTION 5.2.  Negative Covenants of the Transferor.  During
the term of this Agreement, unless the Agent shall otherwise consent in
writing:

               (a)  No Sales, Liens, Etc.  Except as otherwise provided
herein and the Receivables Purchase Agreement, the Transferor will not,
and will not permit any Designated Seller to, sell, assign (by operation
of law or otherwise) or otherwise dispose of, or create or suffer to
exist any Adverse Claim upon (or the filing of any financing statement)
or with respect to (x) any of the Affected Assets, (y) any goods (other
than inventory), the sale of which may give rise to a Receivable or any
Receivable or related Account, or (z) any account which concentrates in
a Lock-Box Bank to which any Collections of any Receivable are sent, or
assign any right to receive income in respect thereof.

               (b)  No Extension or Amendment of Receivables.  Except as
otherwise permitted in this Section 5.2 and in Section 6.2 hereof, the
Transferor will not, and will not permit any Designated Seller to, ex-
tend, amend or otherwise modify the terms of any Receivable, or amend,
modify or waive any term or condition of any Account related thereto.  
The Transferor further covenants that, except as otherwise required by
any Requirement of Law, it shall not, and shall not cause or otherwise
permit the Servicer at any time to, reduce the periodic finance charges
assessed on any Receivable or other fees on any Account if, as a result
of such reduction, the reasonable expectation of the Net Portfolio Yield
as of such date would be less than 1.00% and unless (a) such reduction
is made applicable to the comparable segment of the consumer revolving
credit accounts owned and serviced by the Servicer that have char-
acteristics the same as, or substantially similar to, the Accounts that
are the subject of such change or (b) if it does not own such a compara-
ble segment, it will not make any such change with the intent to materi-
ally benefit itself over the Company and the Bank Investors.

               (c)  Performance of Account Agreements.  The Transferor
shall not, and shall not permit any Designated Seller to fail to comply
with and perform its obligations under the applicable Account Agreements
relating to the Accounts and the Credit Guidelines except insofar as any
such failure to comply or perform would not materially and adversely
affect the rights of the Company, the Agent, or any Bank Investor in the
Receivables or the collectibility of the Receivables.  The Transferor
shall not change the terms and provisions of the Account Agreements or
the Credit Guidelines in any respect (including, without limitation, the
calculation of the amount, and the timing, of uncollectible Receivables)
except to the extent (a) such change is made applicable to the compa-
rable segment of the consumer revolving credit accounts owned and
serviced by the Transferor or such Designated Seller that have char-
acteristics the same as, or substantially similar to, the Accounts that
are the subject of such change or (b) if it does not own such a compara-
ble segment, it will not make any such change with the intent to materi-
ally benefit itself over the Company, the Agent, or any Bank Investor,
and such change does not materially and adversely affect the rights of
the Company, the Agent or any Bank Investor in the Receivables or the
collectibility of the Receivables.  References to the Receivables in
this paragraph shall be deemed to refer to the Receivables in the aggre-
gate.

               (d)  No Change in Business or Credit Guidelines.  The
Transferor will not, and will not permit any Designated Seller to, make
any change in the character of its business or in the Credit Guidelines,
which change would, in either case, impair the collectibility of any
substantial portion of the Receivables or otherwise result in a Material
Adverse Effect.

               (e)  No Mergers, Etc.  The Transferor will not, and
except as otherwise permitted pursuant to the Receivables Purchase
Agreement, will not permit any Designated Seller to, (i) consolidate or
merge with or into any other Person (except for a merger by a Designated
Seller with or into any wholly-owned subsidiary of such Designated
Seller, where the Designated Seller shall be the surviving entity and
except, with the express consent of the Agent, for the merger by the
Transferor with Parisian Services, Inc., where the Transferor shall be
the surviving entity) or (ii) sell, lease or transfer all or substan-
tially all of its assets to any other Person except that McRae's, Inc.
may sell substantially all of its assets to a partnership consisting
only of McRae's, Inc., as a general partner with at least 90% of the
partnership interest, and Parisian, Inc., as a general partner with not
more than 10% of the partnership interest, provided, that such partner-
ship shall enter into an agreement with McRae's which shall require the
partnership to sell all of its accounts receivable to McRae's, which
shall transfer all of its Receivables to the Transferor pursuant to a
Receivables Purchase Agreement. 

               (f)  Change in Payment Instructions to Obligors.  The
Transferor will not, and will not permit any Designated Seller to, add
or terminate any bank as a Lock-Box Bank or any account as a Lock-Box
Account to or from those listed in Exhibit C hereto or make any change
in its instructions to Obligors regarding payments to be made to any
Lock-Box Account, unless (i) such instructions are to deposit such
payments to another existing Lock-Box Account or (ii) the Agent shall
have received written notice of such addition, termination or change at
least 30 days prior thereto and the Agent shall have received a Lock-Box
Agreement executed by each new Lock-Box Bank or an existing Lock-Box
Bank with respect to each new Lock-Box Account, as applicable.

               (g)  Deposits to Lock-Box Accounts.  The Transferor will
not, and will not permit any Designated Seller to, deposit or otherwise
credit, or cause or permit to be so deposited or credited, to any Lock-Box
Account cash or cash proceeds other than Collections of Receivables.

               (h)  Change of Name, Etc.  The Transferor will not, and
will not permit any Designated Seller to, change its name, identity or
structure or the location of its chief executive office, unless at least
10 days prior to the effective date of any such change the Transferor or
such Designated Seller, as applicable, delivers to the Agent and the
Collateral Agent (i) such documents, instruments or agreements, executed
by the Transferor or such Designated Seller, as applicable, as are
necessary to reflect such change and to continue the perfection of the
Agent's and the Collateral Agent's ownership interests or security
interests in the Affected Assets and (ii) new or revised Lock-Box Agree-
ments executed by the Lock-Box Banks which reflect such change and
enable the Agent to continue to exercise its rights contained in Section
2.8 hereof.

               (i)  Amendment to Receivables Purchase Agreements.  The
Transferor will not, and will not permit any Designated Seller to,
amend, modify, or supplement any Receivables Purchase Agreement, except
with the prior written consent of the Agent and the Administrative
Agent; nor shall the Transferor take, or permit any Designated Seller to
take, any other action under any Receivables Purchase Agreement that
shall have a material adverse affect on the Agent, the Company or any
Bank Investor or which is inconsistent with the terms of this Agreement.

               (j)  Other Debt.  Except as provided for herein, the
Transferor will not create, incur, assume or suffer to exist any
indebtedness whether current or funded, or any other liability other
than (i) indebtedness of the Transferor representing fees, expenses and
indemnities arising hereunder or under a Receivables Purchase Agreement
for the purchase price of the Receivables under a Receivables Purchase
Agreement, and (ii) other indebtedness incurred in the ordinary course
of its business in an amount not to exceed $9,750 at any time out-
standing.

               (k)  ERISA Matters.  The Transferor will not, and will
not permit any Designated Seller to, (i) engage or permit any of its
respective ERISA Affiliates to engage in any prohibited transaction (as
defined in Section 4975 of the Code and Section 406 of ERISA) for which
an exemption is not available or has not previously been obtained from
the U.S. Department of Labor; (ii) permit to exist any accumulated
funding deficiency (as defined in Section 302(a) of ERISA and Section
412(a) of the Code) or funding deficiency with respect to any Benefit
Plan other than a Multiemployer Plan; (iii) fail to make any payments to
any Multiemployer Plan that the Transferor, such Designated Seller or
any ERISA Affiliate of the Transferor or such Designated Seller is re-
quired to make under the agreement relating to such Multiemployer Plan
or any law pertaining thereto; (iv) terminate any Benefit Plan so as to
result in any liability; or (v) permit to exist any occurrence of any
reportable event described in Title IV of ERISA which represents a
material risk of a liability to the Transferor, such Designated Seller,
or any ERISA Affiliate of the Transferor or such Designated Seller under
ERISA or the Code.

               (l)  Payment to the Designated Sellers.  With respect to
any Receivable sold by a Designated Seller to the Transferor, the
Transferor shall, and shall cause such Designated Seller to, effect such
sale under, and pursuant to the terms of, a Receivables Purchase Agree-
ment, including, without limitation, the payment by the Transferor
either in cash or by increase in the amount of the Subordinated Note to
such Designated Seller of an amount equal to the purchase price for such
Receivable as required by the terms of the Receivables Purchase Agree-
ment.

          SECTION 5.3.  Minimum Net Worth of Transferor.

               (a)  On the Closing Date, the Transferor shall have a Net
Worth of at least $10,000,000.

               (b)  The Transferor shall make no distributions of
dividends or returns of capital except to the extent that, after giving
effect thereto, the Transferor shall have a Net Worth at least equal to
10% of the highest aggregate Outstanding Principal Balance of all Eligi-
ble Receivables shown on any Cycle Certificate delivered with respect to
the immediately preceding twelve calendar month period. 

          SECTION 5.4.  Covenants of the Servicer. At all times from the
date hereof to the later to occur of (i) the Termination Date or (ii)
the date on which the Net Investment and all other Aggregate Unpaids
have been paid in full, in cash, the Servicer covenants that, unless the
Agent shall otherwise consent in writing:

               (a)  Compliance with Requirements of Law.  The Servicer
shall duly satisfy its obligations in all material respects on its part
to be fulfilled under or in connection with each Receivable and the
related Account, will maintain in effect all material qualifications
required under Requirements of Law in order to service properly each
Receivable and the related Account and will comply in all material
respects with all other Requirements of Law in connection with servicing
each Receivable and the related Account the failure to comply with which
would have a material adverse effect on the Company.

               (b)  No Rescission or Cancellation.  The Servicer shall
not permit any rescission or cancellation of a Receivable except as
ordered by a court of competent jurisdiction or other Governmental
Authority or in the ordinary course of its business and in accordance
with the Credit Guidelines.

               (c)  Protection of Company's Rights.  The Servicer shall
take no action, nor omit to take any action, which would impair the
rights of the Company in any Receivable or the related Account.

               (d)  All Consents Required.  All approvals, authoriza-
tions, consents, orders or other actions of any Person or of any
governmental body or official required in connection with the execution
and delivery by the Servicer of this Agreement, the performance by the
Servicer of the transactions contemplated by this Agreement and the
fulfillment by the Servicer of the terms hereof, have been obtained.

               (e)  Custodian.  The Servicer will, at its own cost and
expense, (i) maintain the books and records with respect to the Accounts
and the Receivables and copies of all documents relating to each Account
as custodian for the Company and (ii) clearly and unambiguously mark
such books and records that indicate the Receivables have been sold to
the Company and simultaneously assigned to the Agent, for benefit of the
Company and the Bank Investors, pursuant to this Agreement.

               (f)  No Extension or Amendment of Receivables.  Except as
otherwise permitted in Sections 5.2 and 6.2 hereof, the Servicer will
not extend, amend or otherwise modify the terms of any Receivable, or
amend, modify or waive any term or condition of any Account related
thereto.   The Servicer further covenants that, except as otherwise re-
quired by any Requirement of Law, it shall not reduce the periodic fi-
nance charges assessed on any Receivable or other fees on any Account
if, as a result of such reduction, the reasonable expectation of the Net
Portfolio Yield as of such date would be less than 1.00% and unless (a)
such reduction is made applicable to the comparable segment of the
consumer revolving credit accounts owned and serviced by the Servicer
that have characteristics the same as, or substantially similar to, the
Accounts that are the subject of such change or (b) if it does not own
such a comparable segment, it will not make any such change with the
intent to materially benefit the Transferor or itself over the Company
and the Bank Investors.

               (g)  No Change in Business.  The Servicer will not make
any change in the character of its business which would impair the
collectibility of any Receivable or otherwise result in a Material
Adverse Effect.

               (h)  No Mergers, Etc.  The Servicer will not (i) consoli-
date or merge with or into any other Person (except for a merger with or
into any wholly-owned subsidiary, where the Servicer shall be the
surviving entity), or (ii) sell, lease or transfer all or substantially
all of its assets to any other Person except that McRae's, Inc. may sell
substantially all of its assets to a partnership consisting only of
McRae's, Inc., as a general partner with at least 90% of the partnership
interest, and Parisian, Inc., as a general partner with not more than
10% of the partnership interest, provided, that such partnership shall
enter into an agreement with McRae's which shall require the partnership
to sell all of its accounts receivable to McRae's, which shall transfer
all of its Receivables to the Transferor pursuant to a Receivables
Purchase Agreement.

               (i)  Change in Payment Instructions to Obligors.  The
Servicer will not make any change in the instructions to Obligors
regarding payments to be made to any Lock-Box Account, unless (i) such
instructions are to deposit such payments to another existing Lock-Box
Account or (ii) the Agent shall have received written notice of such
change at least 30 days prior thereto and the Agent shall have received
a Lock-Box Agreement executed by each new Lock-Box Bank or an existing
Lock-Box Bank with respect to each new Lock-Box Account, as applicable.

               (j)  Deposits to Lock-Box Accounts.  The Servicer will
not deposit or otherwise credit, or cause or permit to be so deposited
or credited, to any Lock-Box Account cash or cash proceeds other than
Collections of Receivables.


                              ARTICLE VI

                    ADMINISTRATION AND COLLECTIONS

          SECTION 6.1.  Appointment of Servicer.  The servicing, admin-
istering and collection of the Receivables shall be conducted by such
Person (the "Servicer") so designated from time to time in accordance
with this Section 6.1.  Until the Company gives notice to McRae's of the
designation of a new Servicer, McRae's is hereby designated as, and
hereby agrees to perform the duties and obligations of, the Servicer
pursuant to the terms hereof.  The Servicer may not delegate any of its
rights, duties or obligations hereunder, or designate a substitute
Servicer, without the prior written consent of the Agent, and provided
that the Servicer shall continue to remain solely liable for the perfor-
mance of the duties as Servicer hereunder notwithstanding any such
delegation hereunder.  The Agent may, and upon the direction of the
Majority Investors the Agent shall, after the occurrence of a Servicer
Default or any other Termination Event designate as Servicer any Person
(including itself) to succeed McRae's or any successor Servicer, on the
condition in each case that any such Person so designated shall agree to
perform the duties and obligations of the Servicer pursuant to the terms
hereof.  The Agent may notify any Obligor of the Transferred Interest.

          SECTION 6.2.  Duties of Servicer.

               (a)  The Servicer shall take or cause to be taken all
such action as may be necessary or advisable to collect each Receivable
from time to time, all in accordance with applicable laws, rules and
regulations, with reasonable care and diligence, and in accordance with
the Credit Guidelines.  Each of the Transferor, the Company, the Agent
and the Bank Investors hereby appoints as its agent the Servicer, from
time to time designated pursuant to Section 6.1 hereof, to enforce its
respective rights and interests in and under the Affected Assets.  To
the extent permitted by applicable law, each of the Transferor and the
Designated Sellers (to the extent not then acting as Servicer hereunder)
hereby grants to any Servicer appointed hereunder an irrevocable power
of attorney to take any and all steps in the Transferor's and/or such
Designated Seller's name and on behalf of the Transferor or such
Designated Seller necessary or desirable, in the reasonable determi-
nation of the Servicer, to collect all amounts due under any and all
Receivables, including, without limitation, endorsing the Transferor's
and/or such Designated Seller's name on checks and other instruments
representing Collections and enforcing such Receivables and the related
Accounts.  The Servicer shall set aside for the account of the Trans-
feror and the Company their respective allocable shares of the Collec-
tions of Receivables in accordance with Sections 2.5 and 2.6 hereof. 
The Servicer shall segregate and deposit to the Agent's account the
Company's allocable share of Collections of Receivables when required
pursuant to Article II hereof.  The Transferor shall deliver to the
Servicer and the Servicer shall hold in trust for the Transferor, the
Company, the Agent and the Bank Investors, in accordance with their re-
spective interests, all Records which evidence or relate to Receivables
or Related Security.  Notwithstanding anything to the contrary contained
herein, the Agent shall have the absolute and unlimited right to direct
the Servicer (whether the Servicer is Proffitt's or any other Person) to
commence or settle any legal action to enforce collection of any
Receivable or to foreclose upon or repossess any Related Security.  The
Servicer shall not make the Agent, the Company or any of the Bank
Investors a party to any litigation without the prior written consent of
such Person.

               (b)  The Servicer shall, as soon as practicable following
receipt thereof, turn over to the Transferor any collections of any in-
debtedness of any Person which is not on account of a Receivable.  If
the Servicer is not the Transferor or an Affiliate of the Transferor,
the Servicer, by giving three Business Days' prior written notice to the
Agent, may revise the percentage used to calculate the Servicing Fee so
long as the revised percentage will not result in a Servicing Fee that
exceeds 110% of the reasonable and appropriate out-of-pocket costs and
expenses of such Servicer incurred in connection with the performance of
its obligations hereunder as documented to the reasonable satisfaction
of the Agent, provided, however, that at any time after the Buyers'
Percentage Factor equals or exceeds 100%, any compensation to the
Servicer in excess of the Servicing Fee initially provided for herein
shall be an obligation of the Transferor and shall not be payable, in
whole or in part, from Collections allocated to the Company or the Bank
Investors, as applicable.  The Servicer, if other than the Transferor or
an Affiliate of the Transferor, shall as soon as practicable upon de-
mand, deliver to the Transferor all Records in its possession which evi-
dence or relate to indebtedness of an Obligor which is not a Receivable.

               (c)  On or before 90 days after the end of each fiscal
year of the Servicer, beginning with the fiscal year ending February 1,
1997, the Servicer shall cause a firm of independent public accountants
(who may also render other services to the Servicer, the Transferor, the
Designated Sellers or any Affiliates of any of the foregoing) to furnish
a report to the Agent to the effect that they have (i) compared the
information contained in a sample of the Investor Reports and Cycle Cer-
tificates delivered during such fiscal year then ended with the informa-
tion contained in the Accounts and the Servicer's records and computer
systems for such period, and that, on the basis of such examination and
comparison, such firm is of the opinion that the information contained
in the Investor Reports and the Cycle Certificates selected reconciles
with the information contained in the Accounts and the Servicer's re-
cords and computer system and that the servicing of the Receivables has
been conducted in compliance with this Agreement, and (ii) confirmed by
testing the mathematical accuracy of the information set forth in the
Investor Reports and Cycle Certificates delivered during such fiscal
year, except, in each case for (a) such exceptions as such firm shall
believe to be immaterial (which exceptions need not be enumerated) and
(b) such other exceptions as shall be set forth in such statement.

               (d)  Notwithstanding anything to the contrary contained
in this Article VI, the Servicer, if not the Transferor or any Affiliate
of the Transferor, shall have no obligation to collect, enforce or take
any other action described in this Article VI with respect to any
indebtedness that is not included in the Transferred Interest other than
to deliver to the Transferor the collections and documents with respect
to any such indebtedness as described in Section 6.2(b) hereof.

          SECTION 6.3.  Rights After Designation of New Servicer.  At
any time following the designation of a Servicer (other than the
Transferor or any Affiliate of the Transferor) pursuant to Section 6.1
hereof:

               (i)  The Agent may direct that payment of all amounts
     payable under any Receivable be made directly to the Agent or its
     designee.

               (ii)  The Transferor shall, at the Agent's request and at
     the Transferor's expense, give notice of the Agent's, the Trans-
     feror's and/or the Bank Investors' ownership of Receivables to each
     Obligor and direct that payments be made directly to the Agent or
     its designee.

               (iii)  The Transferor shall, at the Agent's request, (A)
     assemble all of the Records, and shall make the same available to
     the Agent or its designee at a place selected by the Agent or its
     designee, and (B) segregate all cash, checks and other instruments
     received by it from time to time constituting Collections of
     Receivables in a manner acceptable to the Agent and shall, promptly
     upon receipt, remit all such cash, checks and instruments, duly en-
     dorsed or with duly executed instruments of transfer, to the Agent
     or its designee.

               (iv)  The Transferor and each Designated Seller hereby
     authorize the Agent to take any and all steps in the Transferor's
     or such Designated Seller's name and on behalf of the Transferor
     and such Designated Seller necessary or desirable, in the determi-
     nation of the Agent, to collect all amounts due under any and all
     Receivables, including, without limitation, endorsing the
     Transferor's or such Designated Seller's name on checks and other
     instruments representing Collections and enforcing such Receivables
     and the related Accounts.

          SECTION 6.4.  Servicer Default.  The occurrence of any one or
more of the following events shall constitute a Servicer Default:

               (a)  the Servicer or, to the extent that the Transferor
or any Affiliate of the Transferor is then acting as Servicer, the
Transferor or such Affiliate, as applicable, shall fail (i) to observe
or perform any term, covenant or agreement hereunder (other than as
referred to in clauses (ii) or (iii) of this Section 6.4(a)) or under
any of the other Transaction Documents to which such Person is a party
or by which such Person is bound, and such failure shall remain
unremedied for ten (10) days, or (ii) to make any payment or deposit
required to be made by it hereunder when due or the Servicer shall fail
to observe or perform any term, covenant or agreement on the Servicer's
part to be performed under Section 2.8(b) hereof or (iii) to observe or
perform any term, covenant or agreement under Sections 5.4(a), 5.4(b),
5.4(c), 5.4(f), 5.4(g), 5.4(i) or 5.4(j); or

               (b)  any representation, warranty, certification or
statement made by the Servicer or the Transferor or any Affiliate of the
Transferor (in the event that the Transferor or such Affiliate is then
acting as the Servicer) in this Agreement, the Receivables Purchase
Agreement or in any of the other Transaction Documents or in any
certificate or report delivered by it pursuant to any of the foregoing
shall prove to have been incorrect in any material respect when made or
deemed made; or

               (c)  failure or the default by the Servicer or any of its
Subsidiaries in the performance of any material term, provision or
condition contained in any agreement under which any Indebtedness
greater than $5,000,000 was created or is governed, if such event is an
"event of default" or "default" under any such agreement; or any In-
debtedness of the Servicer or any of its Subsidiaries greater than
$5,000,000 shall be declared to be due and payable or required to be
prepaid (other than by a regularly scheduled payment) prior to the
scheduled date of maturity thereof; or

               (d)  any Event of Bankruptcy shall occur with respect to
the Servicer or any of its Subsidiaries; or 

               (e)  there shall have occurred any material adverse
change in the operations of the Servicer since the end of the last
fiscal year ending prior to the date of its appointment as Servicer
hereunder or any other event shall have occurred which, in the
commercially reasonable judgment of the Agent, materially and adversely
affects the Servicer's ability to either collect the Receivables or to
perform under this Agreement.

          SECTION 6.5.  Responsibilities of the Transferor and the
Designated Sellers.  Anything herein to the contrary notwithstanding,
the Transferor shall, and/or shall cause each Designated Seller to, (i)
perform all of such Designated Seller's obligations under the Accounts
related to the Receivables to the same extent as if interests in such
Receivables had not been sold hereunder and under the Receivables Pur-
chase Agreement and the exercise by the Agent, the Company and the Bank
Investors of their rights hereunder and under the Receivables Purchase
Agreement shall not relieve the Transferor or such Designated Seller
from such obligations and (ii) pay when due any taxes, including without
limitation, any sales taxes payable in connection with the Receivables
and their creation and satisfaction.  Neither the Agent, the Company nor
any of the Bank Investors shall have any obligation or liability with
respect to any Receivable or related Accounts, nor shall it be obligated
to perform any of the obligations of any Designated Seller thereunder.


                              ARTICLE VII

                          TERMINATION EVENTS

          SECTION 7.1.  Termination Events.  The occurrence of any one
or more of the following events shall constitute a Termination Event:

               (a)  the Transferor or the Servicer shall fail to make
any payment or deposit to be made by it hereunder or under the
Receivables Purchase Agreement when due hereunder or thereunder; or 

               (b)  any representation, warranty, certification or
statement made by the Transferor in this Agreement, any other
Transaction Document to which it is a party or in any other document
delivered pursuant hereto or thereto shall prove to have been incorrect
in any material respect when made or deemed made; or

               (c)  the Transferor, or the Servicer, shall default in
the performance of any payment or undertaking (other than those covered
by clause (a) above) (i) to be performed or observed under Sections
5.1(a)(vi), 5.1(a)(vii), 5.1(b), 5.1(c), 5.1(f), 5.1(g), 5.1(h), 5.1(i),
5.1(k), 5.1(l), 5.2(a), 5.2(c), 5.2(d), 5.2(e), 5.2(f), 5.2(g) or 5.2(h)
or Section 5.3 or (ii) to be performed or observed under any other
provision hereof and such default in the case of this clause (ii) shall
continue for ten (10) days; or 

               (d)  failure or the default by the Transferor or any
Designated Seller in the performance of any material term, provision or
condition contained in any agreement to which any such Person is a party
and under which any Indebtedness greater than $5,000,000 was created or
is governed, if such event is an "event of default" or "default" under
any such agreement; or any Indebtedness of the Transferor or any Desig-
nated Seller greater than $5,000,000 shall be declared to be due and
payable or required to be prepaid (other than by a regularly scheduled
payment) prior to the scheduled date of maturity thereof; or

               (e)  any Event of Bankruptcy shall occur with respect to
the Transferor, any Designated Seller or any Subsidiary of either the
Transferor or any Designated Seller; or 

               (f)  the Agent, on behalf of the Company and/or the Bank
Investors, shall, for any reason, fail or cease to have a valid and per-
fected first priority ownership or security interest in the Affected
Assets free and clear of any Adverse Claims; or

               (g)  a Servicer Default shall have occurred; or

               (h)  any of the Receivables Purchase Agreements shall
have terminated; or

               (i)  the Transferor, the Servicer or any Designated
Seller shall enter into any transaction or merger whereby it is not the
surviving entity; or 

               (j)  (i) the Buyers' Percentage Factor exceeds the
Maximum Buyers' Percentage Factor, unless the Transferor reduces the Net
Investment or increases the balance of the Affected Assets on the next
Business Day so as to reduce the Buyers' Percentage Factor to less than
or equal to the Maximum Buyers' Percentage Factor, (ii) the Buyers' Per-
centage Factor equals or exceeds 100% at any time; or (iii) the Net
Investment plus the aggregate Interest Component of all outstanding
Related Commercial Paper shall exceed the Facility Limit at any time; or

               (k)  the Payment Rate averaged for any three consecutive
Collection Periods is less than 16.00%; or

               (l)  the average Net Portfolio Yield for any three
consecutive Collection Periods is less than 1.00%; or

               (m)  the Delinquency Ratio averaged for any three
consecutive Collection Periods is greater than 7.50%; or

               (n)  the Default Ratio averaged for any three consecutive
Collection periods is greater than 9.00%; or

               (o)  the Dilution Ratio averaged over any three
consecutive Collection Periods is greater than or equal to 5.00%; or

               (p)  the Liquidity Provider or the Credit Support
Provider shall have given notice that an event of default has occurred
and is continuing under any of its respective agreements with the
Company; or

               (q)  the Commercial Paper issued by the Company shall not
be rated at least "A2" by Standard & Poor's and at least "P2" by
Moody's; or

               (r)  a Guarantor Default shall have occurred and be
continuing.

          SECTION 7.2.  Termination. (a) Upon the occurrence of any
Termination Event, the Agent may, or at the direction of the Majority
Investors shall, by notice to the Transferor and the Servicer declare
the Termination Date to have occurred; provided, however, that in the
case of any event described in Section 7.1(e), 7.1(f), 7.1(j)(ii) or
7.1(j)(iii) above, Termination Date shall be deemed to have occurred
automatically upon the occurrence of such event.  Upon any such
declaration or automatic occurrence, the Agent shall have, in addition
to all other rights and remedies under this Agreement or otherwise, all
other rights and remedies provided under the UCC of the applicable
jurisdiction and other applicable laws, all of which rights shall be
cumulative.

               (b)  At all times after the declaration or automatic
occurrence of the Termination Date pursuant to Section 7.2(a), the
Carrying Costs shall thereafter be calculated on the basis of the Base
Rate plus 2.00% for all existing and future funding periods.


                             ARTICLE VIII

              INDEMNIFICATION; EXPENSES; RELATED MATTERS

          SECTION 8.1.  Indemnities by the Transferor.  Without limiting
any other rights which the Agent, the Company or the Bank Investors may
have hereunder or under applicable law, the Transferor hereby agrees to
indemnify the Company, the Bank Investors, the Agent, the Administrative
Agent, the Collateral Agent, the Liquidity Provider and the Credit Sup-
port Provider and any successors and permitted assigns and their respec-
tive officers, directors and employees (collectively, "Indemnified
Parties") from and against any and all damages, losses, claims, liabili-
ties, costs and expenses, including, without limitation, reasonable
attorneys' fees (which such attorneys may be employees of the Liquidity
Provider, the Credit Support Provider, the Agent, the Administrative
Agent or the Collateral Agent, as applicable) and disbursements (all of
the foregoing being collectively referred to as "Indemnified Amounts")
awarded against or incurred by any of them in any action or proceeding
between the Transferor, any Designated Seller or the Servicer and any of
the Indemnified Parties or between any of the Indemnified Parties and
any third party or otherwise arising out of or as a result of this
Agreement, the other Transaction Documents, the ownership or mainte-
nance, either directly or indirectly, by the Agent, the Company or any
Bank Investor of the Transferred Interest or any of the other
transactions contemplated hereby or thereby, excluding, however, (i)
Indemnified Amounts to the extent resulting from gross negligence or
willful misconduct on the part of an Indemnified Party or (ii) recourse
(except as otherwise specifically provided in this Agreement) for
uncollectible Receivables.  Without limiting the generality of the
foregoing, the Transferor shall indemnify each Indemnified Party for
Indemnified Amounts relating to or resulting from:

               (i)  any representation or warranty made by the Trans-
     feror or any Designated Seller or the Servicer or any officers of
     the Transferor or any Designated Seller or the Servicer under or in
     connection with this Agreement, the Receivables Purchase Agreement,
     any of the other Transaction Documents, any Investor Report or any
     other information or report delivered by the Transferor or the Ser-
     vicer pursuant hereto, which shall have been false or incorrect in
     any material respect when made or deemed made;

               (ii)  the failure by the Transferor or any Designated
     Seller or the Servicer to comply with any applicable law, rule or
     regulation with respect to any Receivable or the related Account,
     or the nonconformity of any Receivable or the related Account with
     any such applicable law, rule or regulation;

               (iii)  the failure to vest and maintain vested in the
     Company and/or the Bank Investors, an undivided first priority,
     perfected percentage ownership interest, to the extent of the
     Transferred Interest, in the Affected Assets free and clear of any
     Adverse Claim or (y) to create or maintain a valid and perfected
     first priority security interest in favor of the Agent, for the
     benefit of the Company and/or the Bank Investors, in the
     Transferor's interest in the Affected Assets as contemplated
     pursuant to Section 11.11, free and clear of any Adverse Claim;

               (iv)  the failure to file, or any delay in filing,
     financing statements, continuation statements, or other similar in-
     struments or documents under the UCC of any applicable jurisdiction
     or other applicable laws with respect to any of the Affected
     Assets;

               (v)  any dispute, claim, offset or defense (other than
     discharge in bankruptcy) of the Obligor to the payment of any
     Receivable (including, without limitation, a defense based on such
     Receivable or the related Account not being the legal, valid and
     binding obligation of such Obligor enforceable against it in accor-
     dance with its terms), or any other claim resulting from the sale
     of merchandise or services related to such Receivable or the fur-
     nishing or failure to furnish such merchandise or services;

               (vi)  any failure of the Servicer to perform its duties
     or obligations in accordance with the provisions hereof; or

               (vii)  any products liability claim or personal injury or
     property damage suit or other similar or related claim or action of
     whatever sort arising out of or in connection with merchandise or
     services which are the subject of any Receivable;

               (viii)  the transfer of an ownership interest in any
     Receivable other than an Eligible Receivable;

               (ix)  the failure by the Transferor or any Designated
     Seller or the Servicer to comply with any term, provision or
     covenant contained in this Agreement or any of the other Transac-
     tion Documents to which it is a party or to perform any of its
     respective duties under the Accounts;

               (x)  the Buyers' Percentage Factor exceeds the Maximum
     Buyers' Percentage Factor at any time;

               (xi)  the failure of any Designated Seller to pay when
     due any taxes, including without limitation, sales, excise or per-
     sonal property taxes payable in connection with any of the Receiv-
     ables;

               (xii)  any repayment by any Indemnified Party of any
     amount previously distributed in reduction of Net Investment which
     such Indemnified Party believes in good faith is required to be
     made;

               (xiii)  the commingling by the Transferor, any Designated
     Seller or the Servicer of Collections of Receivables at any time
     with other funds;

               (xiv)  any investigation, litigation or proceeding
     related to this Agreement, any of the other Transaction Documents,
     the use of proceeds of Transfers by the Transferor or any
     Designated Seller, the ownership of Transferred Interests, or any
     Receivable, Related Security or Account;

               (xv)  the failure of any Lock-Box Bank to remit any
     amounts held in the Lock-Boxes and/or the Lock-Box Accounts pur-
     suant to the instructions of the Servicer, the Transferor, any
     Designated Seller or the Agent (to the extent such Person is enti-
     tled to give such instructions in accordance with the terms hereof
     and of any applicable Lock-Box Agreement) whether by reason of the
     exercise of set-off rights or otherwise;

               (xvi)  any inability to obtain any judgment in or utilize
     the court or other adjudication system of, any state in which an
     Obligor may be located as a result of the failure of the Transferor
     or any Designated Seller to qualify to do business or file any
     notice of business activity report or any similar report;

               (xvii)  any failure of the Transferor to give reasonably
     equivalent value to a Designated Seller in consideration of the
     purchase by the Transferor from such Designated Seller of any Re-
     ceivable, or any attempt by any Person to void, rescind or set-aside
     any such transfer under statutory provisions or common law or
     equitable action, including, without limitation, any provision of
     the Bankruptcy Code; or

               (xviii)  any action taken by the Transferor, any
     Designated Seller or the Servicer in the enforcement or collection
     of any Receivable;

provided, however, that if the Company enters into agreements for the
purchase of interests in receivables from one or more Other Transferors,
the Company shall allocate such Indemnified Amounts which are in
connection with the Liquidity Provider Agreement, the Credit Support
Agreement or the credit support furnished by the Credit Support Provider
to the Transferor and each Other Transferor; and provided, further, that
if such Indemnified Amounts are attributable to the Transferor, a
Designated Seller or the Servicer and not attributable to any Other
Transferor, the Transferor shall be solely liable for such Indemnified
Amounts or if such Indemnified Amounts are attributable to Other
Transferors and not attributable to the Transferor, any Designated
Seller or the Servicer, such Other Transferors shall be solely liable
for such Indemnified Amounts.

          SECTION 8.2.  Indemnity for Taxes, Reserves and Expenses.  (a) 
If after the date hereof, the adoption of any Law or bank regulatory
guideline or any amendment or change in the interpretation of any
existing or future Law or bank regulatory guideline by any Official Body
charged with the administration, interpretation or application thereof,
or the compliance with any directive of any Official Body (in the case
of any bank regulatory guideline, whether or not having the force of
Law):

               (i)  shall subject any Indemnified Party to any tax, duty
     or other charge (other than Excluded Taxes) with respect to this
     Agreement, the other Transaction Documents, the ownership,
     maintenance or financing of the Transferred Interest, the Receiv-
     ables or payments of amounts due hereunder, or shall change the
     basis of taxation of payments to any Indemnified Party of amounts
     payable in respect of this Agreement, the other Transaction Docu-
     ments, the ownership, maintenance or financing of the Transferred
     Interest, the Receivables or payments of amounts due hereunder or
     its obligation to advance funds hereunder, under the Liquidity Pro-
     vider Agreement or the credit support furnished by the Credit
     Support Provider or otherwise in respect of this Agreement, the
     other Transaction Documents, the ownership, maintenance or
     financing of the Transferred Interest or the Receivables (except
     for changes in the rate of general corporate, franchise, net income
     or other income tax imposed on such Indemnified Party by the juris-
     diction in which such Indemnified Party's principal executive
     office is located); 

               (ii)  shall impose, modify or deem applicable any re-
     serve, special deposit or similar requirement (including, without
     limitation, any such requirement imposed by the Board of Governors
     of the Federal Reserve System) against assets of, deposits with or
     for the account of, or credit extended by, any Indemnified Party or
     shall impose on any Indemnified Party or on the United States
     market for certificates of deposit or the London interbank market
     any other condition affecting this Agreement, the other Transaction
     Documents, the ownership, maintenance or financing of the Trans-
     ferred Interest, the Receivables or payments of amounts due hereun-
     der or its obligation to advance funds hereunder under the Liquid-
     ity Provider Agreement or the credit support provided by the Credit
     Support Provider or otherwise in respect of this Agreement, the
     other Transaction Documents, the ownership, maintenance or
     financing of the Transferred Interest or the Receivables; or

               (iii)  imposes upon any Indemnified Party any other
     expense (including, without limitation, reasonable attorneys' fees
     and expenses, and expenses of litigation or preparation therefor in
     contesting any of the foregoing) with respect to this Agreement,
     the other Transaction Documents, the ownership, maintenance or
     financing of the Transferred Interest, the Receivables or payments
     of amounts due hereunder or its obligation to advance funds hereun-
     der under the Liquidity Provider Agreement or the credit support
     furnished by the Credit Support Provider or otherwise in respect of
     this Agreement, the other Transaction Documents, the ownership,
     maintenance or financing of the Transferred Interests or the Re-
     ceivables,

and the result of any of the foregoing is to increase the cost to such
Indemnified Party with respect to this Agreement, the other Transaction
Documents, the ownership, maintenance or financing of the Transferred
Interest, the Receivables, the obligations hereunder, the funding of any
purchases hereunder, the Liquidity Provider Agreement or the Credit
Support Agreement, by an amount deemed by such Indemnified Party to be
material, then, within ten (10) days after demand by such Indemnified
Party through the Agent, the Transferor shall pay to the Agent, for the
benefit of such Indemnified Party, such additional amount or amounts as
will compensate such Indemnified Party for such increased cost or
reduction.

               (b)  If any Indemnified Party shall have determined that
after the date hereof, the adoption of any applicable Law or bank
regulatory guideline regarding capital adequacy, or any change therein,
or any change in the interpretation thereof by any Official Body, or any
directive regarding capital adequacy (in the case of any bank regulatory
guideline, whether or not having the force of law) of any such Official
Body, has or would have the effect of reducing the rate of return on
capital of such Indemnified Party (or its parent) as a consequence of
such Indemnified Party's obligations hereunder or with respect hereto to
a level below that which such Indemnified Party (or its parent) could
have achieved but for such adoption, change, request or directive
(taking into consideration its policies with respect to capital ade-
quacy) by an amount deemed by such Indemnified Party to be material,
then from time to time, within ten (10) days after demand by such
Indemnified Party through the Agent, the Transferor shall pay to the
Agent, for the benefit of such Indemnified Party, such additional amount
or amounts as will compensate such Indemnified Party (or its parent) for
such reduction.

               (c)  The Agent will promptly notify the Transferor of any
event of which it has knowledge, occurring after the date hereof, which
will entitle an Indemnified Party to compensation pursuant to this Sec-
tion 8.2.  A notice by the Agent or the applicable Indemnified Party
claiming compensation under this Section and setting forth the addition-
al amount or amounts to be paid to it hereunder shall be conclusive in
the absence of manifest error.  In determining such amount, the Agent or
any applicable Indemnified Party may use any reasonable averaging and
attributing methods.

               (d)  Anything in this Section 8.2 to the contrary not-
withstanding, if the Company enters into agreements for the acquisition
of interests in receivables from one or more Other Transferors, the
Company shall allocate the liability for any amounts under this Section
8.2 which are in connection with the Liquidity Provider Agreement, the
Credit Support Agreement or the credit support provided by the Credit
Support Provider ("Section 8.2 Costs") to the Transferor and each Other
Transferor; provided, however, that if such Section 8.2 Costs are
attributable to the Transferor, a Designated Seller or the Servicer and
not attributable to any Other Transferor, the Transferor shall be solely
liable for such Section 8.2 Costs or if such Section 8.2 Costs are at-
tributable to Other Transferors and not attributable to the Transferor,
any Designated Seller or the Servicer, such Other Transferors shall be
solely liable for such Section 8.2 Costs.

          SECTION 8.3.  Taxes.  All payments made hereunder by the
Transferor or the Servicer (each, a "payor") to the Company, any Bank
Investor or the Agent (each, a "recipient") shall be made free and clear
of and without deduction for any present or future income, excise, stamp
or franchise taxes and any other taxes, fees, duties, withholdings or
other charges of any nature whatsoever imposed by any taxing authority
on any recipient (or any assignee of such parties) (such  non-excluded
items being called "Taxes"), but excluding franchise taxes and taxes
imposed on or measured by the recipient's net income or gross receipts
("Excluded Taxes").  In the event that any withholding or deduction from
any payment made by the payor hereunder is required in respect of any
Taxes, then such payor shall:

               (a)  pay directly to the relevant authority the full
amount required to be so withheld or deducted;

               (b)  promptly forward to the Agent an official receipt or
other documentation satisfactory to the Agent evidencing such payment to
such authority; and

               (c)  pay to the recipient such additional amount or
amounts as is necessary to ensure that the net amount actually received
by the recipient will equal the full amount such recipient would have
received had no such withholding or deduction been required.

Moreover, if any Taxes are directly asserted against any recipient with
respect to any payment received by such recipient hereunder, the
recipient may pay such Taxes and the payor will promptly pay such
additional amounts (including any penalties, interest or expenses) as
shall be necessary in order that the net amount received by the
recipient after the payment of such Taxes (including any Taxes on such
additional amount) shall equal the amount such recipient would have
received had such Taxes not been asserted.

          If the payor fails to pay any Taxes when due to the
appropriate taxing authority or fails to remit to the recipient the
required receipts or other required documentary evidence, the payor
shall indemnify the recipient for any incremental Taxes, interest, or
penalties that may become payable by any recipient as a result of any
such failure.

          SECTION 8.4.  Other Costs, Expenses and Related Matters.  (a) 
The Transferor agrees, upon receipt of a written invoice, to pay or
cause to be paid, and to save the Company, the Bank Investors and the
Agent harmless against liability for the payment of, all reasonable
out-of-pocket expenses (including, without limitation, attorneys',
accountants' and other third parties' fees and expenses, any filing fees
and expenses incurred by officers or employees of the Company, the Bank
Investors and/or the Agent) or intangible, documentary or recording
taxes incurred by or on behalf of the Company, any Bank Investor and the
Agent (i) in connection with the negotiation, execution, delivery and
preparation of this Agreement, the other Transaction Documents and any
documents or instruments delivered pursuant hereto and thereto and the
transactions contemplated hereby or thereby (including, without limita-
tion, the perfection or protection of the Transferred Interest) and (ii)
from time to time (a) relating to any amendments, waivers or consents
under this Agreement and the other Transaction Documents, (b) arising in
connection with the Company's, any Bank Investor's, the Agent's or the
Collateral Agent's enforcement or preservation of rights (including,
without limitation, the perfection and protection of the Transferred
Interest under this Agreement), or (c) arising in connection with any
audit, dispute, disagreement, litigation or preparation for litigation
involving this Agreement or any of the other Transaction Documents (all
of such amounts, collectively, "Transaction Costs").

               (b)  The Transferor shall pay the Agent, for the account
of the Company and the Bank Investors, as applicable, on demand any
Early Collection Fee due on account of the receipt by the Company or any
Bank Investor of any amounts applied in reduction of the Net Investment
on any day other than a Remittance Date or the last day of any
applicable funding period (in the case of any LIBOR-based funding).

          SECTION 8.5.  Reconveyance Under Certain Circumstances.  The
Transferor agrees to accept the reconveyance from the Agent, on behalf
of the Company and/or the Bank Investors, of the Transferred Interest if
the Agent notifies Transferor of a material breach of any representation
or warranty made or deemed made pursuant to Article III of this
Agreement and Transferor shall fail to cure such breach within 15 days
(or, in the case of the representations and warranties in Sections
3.1(d) and 3.1(j), 3 days) of such notice.  The reconveyance price shall
be paid by the Transferor to the Agent, for the account of the Company
and the Bank Investors, as applicable, in immediately available funds on
such 15th day (or 3rd day, if applicable) in an amount equal to the
Aggregate Unpaids. 



                              ARTICLE IX

                          SERVICER GUARANTEE

          SECTION 9.1.  Guaranty of Obligations.  Proffitt's
unconditionally guarantees the full and prompt payment when due of all
of the payment obligations and timely performance of all of the perfor-
mance obligations of McRae's as Servicer ("Obligations") of every kind
and nature now or hereafter existing, or due or to become due, under
this Agreement, to the Transferor, the Company, the Agent or any Bank
Investor.  Proffitt's shall pay all reasonable costs and expenses
including, without limitation, all court costs and attorney's fees and
expenses paid or incurred by the Transferor, the Company, the Agent or
any Bank Investor in connection with (a) the collection of all or any
part of the Obligations from Proffitt's and (b) the prosecution or
defense of any action by or against the Transferor, the Company, the
Agent or any Bank Investor in connection with the Obligations whether
involving Proffitt's, McRae's or any other party including a trustee in
bankruptcy.

          SECTION 9.2.  Validity of Obligations. Irrevocability. 
Proffitt's agrees that its obligations under this guaranty shall be
unconditional, irrespective of (i) the validity, enforceability, dis-
charge, disaffirmance, settlement or compromise (by any Person,
including a trustee in bankruptcy) of the Obligations or of this Agree-
ment, (ii) the absence of any attempt to collect the Obligations from
McRae's or any guarantor, (iii) the waiver or consent by the Transferor,
Company, the Agent or any Bank Investor with respect to any provision of
any instrument evidencing the Obligations, (iv) any change of the time,
manner or place of payment or performance, or any other term of any of
the Obligations, (v) any law, regulation or order of any jurisdiction
affecting any term of any of the Obligations or rights of the Transfer-
or, the Company, the Agent or any Bank Investor with respect thereto,
(vi) the failure by the Transferor, the Company, the Agent or any Bank
Investor to take any steps to perfect and maintain perfected its
respective interest in the Receivables or other property acquired by the
Transferor from McRae's or any security or collateral related to the
Obligations or (vii) any other circumstances which might otherwise
constitute a legal or equitable discharge or defense of a guarantor. 
Proffitt's agrees that none of the Transferor, the Company, the Agent or
any Bank Investor shall be under any obligation to marshall any assets
in favor of or against or in payment of any or all of the Obligations. 
Proffitt's further agrees that, to the extent that McRae's makes a
payment or payments to the Transferor, the Company, the Agent or any
Bank Investor, which payment or payments or any part thereof are subse-
quently invalidated, declared to be fraudulent or preferential, set
aside and/or required to be repaid to McRae's, its estate, trustee,
receiver or any other party, including without limitation, Proffitt's,
under any bankruptcy, insolvency or similar state or federal law, common
law or equitable cause, then to the extent of such payment or repayment,
the Obligation or part thereof which has been paid, reduced or satisfied
by such amount shall be reinstated and continued in full force and
effect as of the date such initial payment, reduction or satisfaction
occurred.  Proffitt's waives all set-offs and counterclaims and all
presentments, demands for performance, notices of dishonor and notices
of acceptance of this guaranty.  Proffitt's agrees that its obligations
under this guaranty shall be irrevocable.

          SECTION 9.3.  Rights of Set-Off.  Proffitt's hereby authorizes
the Transferor, the Company, the Agent or any Bank Investor at any time
and from time to time, to the fullest extent permitted by law, to set
off and apply any and all deposits (whether general or special, time or
demand, provisional or final) at any time held and other indebtedness at
any time owing by the Transferor, the Company, the Agent or any Bank
Investor to or for the credit or the account of Proffitt's against any
and all of the obligations of Proffitt's now or hereafter existing under
this Agreement to the Transferor or the Company.  Proffitt's acknowledg-
es that the Company's rights described in this Section 9.3 are in
addition to other rights and remedies (including, without limitation,
other rights of set-off) the Transferor or the Company may have.

          SECTION 9.4.  Representations and Warranties.  Proffitt's
hereby represents and warrants to the Transferor, the Company, the Agent
and the Bank Investors as of the date hereof, as follows:

               (a)  Organization, etc.  Proffitt's is a corporation duly
organized, validly existing and in good standing under the laws of
Tennessee and has full corporate power, authority and legal right to own
or lease all of its properties and assets, to carry on its business as
it is now being conducted and to execute, deliver and perform this
Agreement.  Proffitt's is duly qualified as a foreign corporation in
good standing under the laws of each other jurisdiction in which the
nature of its business requires such qualification and in which failure
to so qualify would render this guaranty unenforceable or would have a
material adverse effect on Proffitt's ability to perform its obligations
under this Agreement.

               (b)  Authorization; Valid Agreement.  The execution,
delivery and performance of this Agreement has been duly authorized by
all required corporate or other action on the part of Proffitt's, and
this Agreement constitutes the legal, valid and binding obligation of
Proffitt's, enforceable in accordance with its terms, subject to appli-
cable bankruptcy, insolvency, moratorium or other similar laws affecting
the rights of creditors generally as such laws would apply in the event
of the bankruptcy, insolvency, moratorium or other similar event with
respect to Proffitt's and to general principles of equity.

               (c)  No Conflicts.  The execution, delivery and perfor-
mance by Proffitt's of this Agreement does not and will not (a)
contravene its charter or By-Laws, (b) in any material respect, violate
any provision of, or require any filing, registration, consent or
approval under, any law, rule, regulation, order, writ, judgment,
injunction, decree, determination or award presently in effect having
applicability to Proffitt's, (c) result in a breach of or constitute a
default or require any consent under any material indenture or loan or
credit agreement or any other material agreement, lease or instrument to
which Proffitt's is a party or by which it or its properties may be
bound or affected or (d) result in, or require, the creation or
imposition of any material lien upon or with respect to any of the
properties now owned or hereafter acquired by Proffitt's.

               (d)  No Proceedings.  There are no proceedings or inves-
tigations pending, or to the best knowledge of Proffitt's, threatened
against Proffitt's before any Governmental Authority (a) asserting the
invalidity of this Agreement, (b) seeking to prevent the consummation of
the transactions contemplated by this Agreement, (c) seeking any
determination or ruling that would materially adversely affect the
performance by Proffitt's of its obligations under this Agreement or (d)
seeking any determination or ruling that would materially adversely
affect the validity or enforceability of this Agreement.

          SECTION 9.5.  Guarantor Default.  The occurrence of any one or
more of the following events shall constitute a Guarantor Default:

               (a)  any representation, warranty, certification or
statement made by Proffitt's in this Agreement shall prove to have been
incorrect in any material respect when made or deemed made; or

               (b)   Proffitt's shall (i) fail to pay when due any
amount to be paid by it hereunder, (ii) fail to observe or perform any
other term, covenant, condition or agreement provided for herein, which
failure, in the case of clause (ii) above, continues for a period of
thirty (30) days after the earlier of (A) the date on which written
notice of such failure shall have been given to Proffitt's by the Compa-
ny or the Administrative Agent or (B) the date on which the Transferor,
Proffitt's or McRae's, as applicable, became aware or, in the exercise
of reasonable care, should have become aware of such failure; or

               (c)  the failure by Proffitt's to satisfy the financial
covenants set forth in Exhibit O hereto; or
 
               (d)  Proffitt's or any Subsidiary shall fail to perform
any material term, provision or condition contained in any agreement
under which any Indebtedness greater than $5,000,000 was created or is
governed, if such event is an "event of default" or "default" under such
agreement; or any Indebtedness of Proffitt's or any Subsidiary greater
than $5,000,000 shall be declared to be due and payable or required to
be prepaid (other than by a regularly scheduled payment) prior to the
scheduled date of maturity thereof; or

               (e)  any Event of Bankruptcy shall occur with respect to
Proffitt's or an Event of Bankruptcy shall occur with respect to any
Subsidiary of Proffitt's which would have a Material Adverse Effect.



                               ARTICLE X

                      THE AGENT; BANK COMMITMENT

          SECTION 10.1.  Authorization and Action.The Company and each
Bank Investor hereby appoints and authorizes the Agent to take such
action as agent on its behalf and to exercise such powers under this
Agreement and the other Transaction Documents as are delegated to the
Agent by the terms hereof and thereof, together with such powers as are
reasonably incidental thereto.  In furtherance, and without limiting the
generality, of the foregoing, the Company and each Bank Investor hereby
appoints the Agent as its agent to execute and deliver all further
instruments and documents, and take all further action that the Agent
may deem necessary or appropriate or that the Company or a Bank Investor
may reasonably request in order to perfect, protect or more fully evi-
dence the interests transferred or to be transferred from time to time
by the Transferor hereunder, or to enable any of them to exercise or en-
force any of their respective rights hereunder, including, without
limitation, the execution by the Agent as secured party/assignee of such
financing or continuation statements, or amendments thereto or assign-
ments thereof, relative to all or any of the Receivables now existing or
hereafter arising, and such other instruments or notices, as may be
necessary or appropriate for the purposes stated hereinabove.  The
Company and the Majority Investors may direct the Agent to take any such
incidental action hereunder.  With respect to other actions which are
incidental to the actions specifically delegated to the Agent hereunder,
the Agent shall not be required to take any such incidental action here-
under, but shall be required to act or to refrain from acting (and shall
be fully protected in acting or refraining from acting) upon the
direction of the Majority Investors; provided, however, that Agent shall
not be required to take any action hereunder if the taking of such ac-
tion, in the reasonable determination of the Agent, shall be in viola-
tion of any applicable law, rule or regulation or contrary to any provi-
sion of this Agreement or shall expose the Agent to liability hereunder
or otherwise.  Upon the occurrence and during the continuance of any
Termination Event or Potential Termination Event, the Agent shall take
no action hereunder (other than ministerial actions or such actions as
are specifically provided for herein) without the prior consent of the
Majority Investors.  The Agent shall not, without the prior written
consent of all Bank Investors, which consent shall not be unreasonably
withheld or delayed, agree to (i) amend, modify or waive any provision
of this Agreement in any way which would (A) reduce or impair Col-
lections or the payment of Carrying Costs or fees payable hereunder to
the Bank Investors or delay the scheduled dates for payment of such
amounts, (B) increase the Servicing Fee (other than as permitted
pursuant to Section 6.2(b)), (C) modify any provisions of this Agreement
or a Receivables Purchase Agreement relating to the timing of payments
required to be made by the Transferor or the Designated Seller or the
application of the proceeds of such payments, (D) permit the appointment
of any Person (other than the Agent) as successor Servicer, or (E)
release any property from the lien provided by this Agreement (other
than as expressly contemplated herein).  The Agent shall not agree to
any amendment of this Agreement which increases the dollar amount of a
Bank Investor's Commitment without the prior consent of such Bank Inves-
tor.  In addition, the Agent shall not agree to any amendment of this
Agreement not specifically described in the two preceding sentences
without the consent of the related Majority Investors.  "Majority Inves-
tors" shall mean, at any time, the Agent and those Bank Investors which
hold Commitments aggregating in excess of 51% of the Facility Limit as
of such date.  In the event the Agent requests the Company's or a Bank
Investor's consent pursuant to the foregoing provisions and the Agent
does not receive a consent (either positive or negative) from the
Company or such Bank Investor within 10 Business Days of the Company's
or Bank Investor's receipt of such request, then the Company or such
Bank Investor (and its percentage interest hereunder) shall be disre-
garded in determining whether the Agent shall have obtained sufficient
consent hereunder.  

               (a)  The Agent shall exercise such rights and powers
vested in it by this Agreement and the other Transaction Documents, and
use the same degree of care and skill in their exercise, as a prudent
person would exercise or use under the circumstances in the conduct of
such person's own affairs.  

          SECTION 10.2.  Agent's Reliance, Etc.  Neither the Agent nor
any of its directors, officers, agents or employees shall be liable for
any action taken or omitted to be taken by it or them as Agent under or
in connection with this Agreement or any of the other Transaction
Documents, except for its or their own gross negligence or willful
misconduct.  Without limiting the foregoing, the Agent:  (i) may consult
with legal counsel (including counsel for the Transferor or a Designated
Seller), independent public accountants and other experts selected by it
and shall not be liable for any action taken or omitted to be taken in
good faith by it in accordance with the advice of such counsel, accoun-
tants or experts; (ii) makes no warranty or representation to the
Company or any Bank Investor and shall not be responsible to the Company
or any Bank Investor for any statements, warranties or representations
made in or in connection with this Agreement; (iii) shall not have any
duty to ascertain or to inquire as to the performance or observance of
any of the terms, covenants or conditions of this Agreement or any of
the other Transaction Documents on the part of the Transferor, the Ser-
vicer or any Designated Seller or to inspect the property (including the
books and records) of the Transferor, the Servicer or any Designated
Seller; (iv) shall not be responsible to the Company or any Bank Inves-
tor for the due execution, legality, validity, enforceability, genuine-
ness, sufficiency or value of this Agreement, any of the other
Transaction Documents or any other instrument or document furnished
pursuant hereto or thereto; and (v) shall incur no liability under or in
respect of this Agreement or any of the other Transaction Documents by
acting upon any notice (including notice by telephone), consent,
certificate or other instrument or writing (which may be by telex)
believed by it to be genuine and signed or sent by the proper party or
parties.

          SECTION 10.3.  Credit Decision.  The Company and each Bank
Investor acknowledges that it has, independently and without reliance
upon the Agent, any of the Agent's Affiliates, any other Bank Investor
or the Company (in the case of any Bank Investor) and based upon such
documents and information as it has deemed appropriate, made its own
evaluation and decision to enter into this Agreement and the other
Transaction Documents to which it is a party and, if it so determines,
to accept the transfer of any undivided ownership interest in the
Affected Assets hereunder.  The Company and each Bank Investor also
acknowledges that it will, independently and without reliance upon the
Agent, any of the Agent's Affiliates, any other Bank Investor or the
Company (in the case of any Bank Investor) and based on such documents
and information as it shall deem appropriate at the time, continue to
make its own decisions in taking or not taking action under this Agree-
ment and the other Transaction Documents to which it is a party.

          SECTION 10.4.  Indemnification of the Agent.  The Bank Inves-
tors agree to indemnify the Agent (to the extent not reimbursed by the
Transferor), ratably in accordance with their Pro Rata Shares, from and
against any and all liabilities, obligations, losses, damages, penal-
ties, actions, judgments, suits, costs, expenses or disbursements of any
kind or nature whatsoever which may be imposed on, incurred by, or
asserted against the Agent in any way relating to or arising out of this
Agreement or any action taken or omitted by the Agent, any of the other
Transaction Documents hereunder or thereunder, provided that the Bank
Investors shall not be liable for any portion of such liabilities, obli-
gations, losses, damages, penalties, actions, judgments, suits, costs,
expenses or disbursements resulting from the Agent's gross negligence or
willful misconduct.  Without limitation of the foregoing, the Bank
Investors agree to reimburse the Agent, ratably in accordance with their
Pro Rata Shares, promptly upon demand for any out-of-pocket expenses
(including counsel fees) incurred by the Agent in connection with the
administration, modification, amendment or enforcement (whether through
negotiations, legal proceedings or otherwise) of, or legal advice in
respect of rights or responsibilities under, this Agreement and the
other Transaction Documents, to the extent that such expenses are in-
curred in the interests of or otherwise in respect of the Bank Investors
hereunder and/or thereunder and to the extent that the Agent is not
reimbursed for such expenses by the Transferor. 

          SECTION 10.5.  Successor Agent.  The Agent may resign at any
time by giving written notice thereof to each Bank Investor, the Company
and the Transferor and may be removed at any time with cause by the
Majority Investors.  Upon any such resignation or removal, the Company
and the Majority Investors shall appoint a successor Agent.  The Company
and each Bank Investor agrees that it shall not unreasonably withhold or
delay its approval of the appointment of a successor Agent.  If no such
successor Agent shall have been so appointed, and shall have accepted
such appointment, within 30 days after the retiring Agent's giving of
notice of resignation or the Majority Investors' removal of the retiring
Agent, then the retiring Agent may, on behalf of the Company and the
Bank Investors, appoint a successor Agent which successor Agent shall be
either (i) a commercial bank organized under the laws of the United
States or of any state thereof and have a combined capital and surplus
of at least $50,000,000 or (ii) an Affiliate of such a bank.  Upon the
acceptance of any appointment as Agent hereunder by a successor Agent,
such successor Agent shall thereupon succeed to and become vested with
all the rights, powers, privileges and duties of the retiring Agent, and
the retiring Agent shall be discharged from its duties and obligations
under this Agreement.  After any retiring Agent's resignation or removal
hereunder as Agent, the provisions of this Article IX shall continue to
inure to its benefit as to any actions taken or omitted to be taken by
it while it was Agent under this Agreement.

          SECTION 10.6.  Payments by the Agent.  Unless specifically
allocated to a Bank Investor pursuant to the terms of this Agreement,
all amounts received by the Agent on behalf of the Bank Investors shall
be paid by the Agent to the Bank Investors (at their respective accounts
specified in their respective Assignment and Assumption Agreements) in
accordance with their respective related pro rata interests in the Net
Investment on the Business Day received by the Agent, unless such
amounts are received after 12:00 noon on such Business Day, in which
case the Agent shall use its reasonable efforts to pay such amounts to
the Bank Investors on such Business Day, but, in any event, shall pay
such amounts to the Bank Investors in accordance with their respective
related pro rata interests in the Net Investment not later than the fol-
lowing Business Day.

          SECTION 10.7.  Bank Commitment; Assignment to Bank Investors. 


               (a)  Bank Commitment.  At any time on or prior to the
Commitment Termination Date, in the event that the Company does not
effect an Incremental Transfer as requested under Section 2.2(a), then
at any time, the Transferor shall have the right to require the Company
to assign its interest in the Net Investment in whole to the Bank
Investors pursuant to this Section 10.7.  In addition, at any time on or
prior to the Commitment Termination Date (i) upon the declaration of the
Termination Date because of the occurrence of a Termination Event or
(ii) the Company elects to give notice to the Transferor of a Reinvest-
ment Termination Date, the Transferor hereby requests and directs that
the Company assign its interest in the Net Investment in whole to the
Bank Investors pursuant to this Section 10.7 and the Transferor hereby
agrees to pay the amounts described in Section 10.7(d) below.  Provided
that the Net Asset Test is satisfied, upon any such election by the
Company or any such request by the Transferor, the Company shall make
such assignment and the Bank Investors shall accept such assignment and
shall assume all of the Company's obligations hereunder.  In connection
with any assignment from the Company to the Bank Investors pursuant to
this Section 10.7, each Bank Investor shall, on the date of such as-
signment, pay to the Company an amount equal to its Assignment Amount. 
In addition, at any time on or prior to the Commitment Termination Date
the Transferor shall have the right to request funding under this Agree-
ment directly from the Bank Investors provided that at such time all
conditions precedent set forth herein for an Incremental Transfer shall
be satisfied and provided further that in connection with such funding
by the Bank Investors, the Bank Investors accept the assignment of all
of the Company's interest in the Net Investment and assume all of the
Company's obligations hereunder concurrently with or prior to any such
Incremental Transfer.  Upon any assignment by the Company to the Bank
Investors contemplated hereunder, the Company shall cease to make any
additional Incremental Transfers hereunder.

               (b)  Assignment.  No Bank Investor may assign all or a
portion of its interests in the Net Investment, the Receivables, and
Collections, Related Security and Proceeds with respect thereto and its
rights and obligations hereunder to any Person unless approved in
writing by the Agent.  In the case of an assignment by the Company to
the Bank Investors or by a Bank Investor to another Person, the assignor
shall deliver to the assignee(s) an Assignment and Assumption Agreement
in substantially the form of Exhibit G attached hereto, duly executed,
assigning to the assignee a pro rata interest in the Net Investment, the
Receivables, and Collections, Related Security and Proceeds with respect
thereto and the assignor's rights and obligations hereunder and the
assignor shall promptly execute and deliver all further instruments and
documents, and take all further action, that the assignee may reasonably
request, in order to protect, or more fully evidence the assignee's
right, title and interest in and to such interest and to enable the
Agent, on behalf of such assignee, to exercise or enforce any rights
hereunder and under the other Transaction Documents to which such
assignor is or, immediately prior to such assignment, was a party.  Upon
any such assignment, (i) the assignee shall have all of the rights and
obligations of the assignor hereunder and under the other Transaction
Documents to which such assignor is or, immediately prior to such
assignment, was a party with respect to such interest for all purposes
of this Agreement and under the other Transaction Documents to which
such assignor is or, immediately prior to such assignment, was a party
(it being understood that the Bank Investors, as assignees, shall (x) be
obligated to effect Incremental Transfers under Section 2.2(a) in accor-
dance with the terms thereof, notwithstanding that the Company was not
so obligated and (y) not have the right to elect the commencement of the
liquidation of the Net Investment pursuant to the definition of "Rein-
vestment Termination Date", notwithstanding that the Company had such
right) and (ii) the assignor shall relinquish its rights with respect to
such interest for all purposes of this Agreement and under the other
Transaction Documents to which such assignor is or, immediately prior to
such assignment, was a party.  No such assignment shall be effective
unless a fully executed copy of the related Assignment and Assumption
Agreement shall be delivered to the Agent and the Transferor.  All costs
and expenses of the Agent and the assignor incurred in connection with
any assignment hereunder shall be borne by the Transferor and not by the
assignor or any such assignee.  No Bank Investor shall assign any
portion of its Commitment hereunder without also simultaneously assign-
ing an equal portion of its interest in the Liquidity Provider Agree-
ment. 

               (c)  Effects of Assignment.  By executing and delivering
an Assignment and Assumption Agreement,  the assignor and assignee
thereunder confirm to and agree with each other and the other parties
hereto as follows:  (i) other than as provided in such Assignment and
Assumption Agreement, the assignor makes no representation or warranty
and assumes no responsibility with respect to any statements, warranties
or representations made in or in connection with this Agreement, the
other Transaction Documents or any other instrument or document fur-
nished pursuant hereto or thereto or the execution, legality, validity,
enforceability, genuineness, sufficiency or value or this Agreement, the
other Transaction Documents or any such other instrument or document;
(ii) the assignor makes no representation or warranty and assumes no re-
sponsibility with respect to the financial condition of the Transferor,
any Designated Seller or the Servicer or the performance or observance
by the Transferor, any Designated Seller or the Servicer of any of their
respective obligations under this Agreement, the Receivables Purchase
Agreement, the other Transaction Documents or any other instrument or
document furnished pursuant hereto; (iii) such assignee confirms that it
has received a copy of this Agreement, the Receivables Purchase Agree-
ment and such other instruments, documents and information as it has
deemed appropriate to make its own credit analysis and decision to enter
into such Assignment and Assumption Agreement and to purchase such
interest; (iv) such assignee will, independently and without reliance
upon the Agent, or any of its Affiliates, or the assignor and based on
such agreements, documents and information as it shall deem appropriate
at the time, continue to make its own credit decisions in taking or not
taking action under this Agreement and the other Transaction Documents;
(v) such assignee appoints and authorizes the Agent to take such action
as agent on its behalf and to exercise such powers under this Agreement,
the other Transaction Documents and any other instrument or document
furnished pursuant hereto or thereto as are delegated to the Agent by
the terms hereof or thereof, together with such powers as are reasonably
incidental thereto and to enforce its respective rights and interests in
and under this Agreement, the other Transaction Documents, the Receiv-
ables, the Collections and the Related Security; (vi) such assignee
agrees that it will perform in accordance with their terms all of the
obligations which by the terms of this Agreement and the other Trans-
action Documents are required to be performed by it as the assignee of
the assignor; and (vii) such assignee agrees that it will not institute
against the Company any proceeding of the type referred to in Section
11.9 prior to the date which is one year and one day after the payment
in full of all Commercial Paper issued by the Company.

               (d)  Transferor's Obligation to Pay Certain Amounts;
Additional Assignment Amount.  The Transferor shall pay to the Agent,
for the account of the Company, in connection with any assignment by the
Company to the Bank Investors pursuant to this Section 10.7, an
aggregate amount equal to all Carrying Costs to accrue through the end
of each outstanding funding period plus all other Aggregate Unpaids
(other than the Net Investment).  To the extent that such Carrying Costs
relate to interest or discount on Commercial Paper issued to fund the
Net Investment, if the Transferor fails to make payment of such amounts
at or prior to the time of assignment by the Company to the Bank Inves-
tors, such amount shall be paid by the Bank Investors (in accordance
with their respective Pro Rata shares) to the Company as additional con-
sideration for the interests assigned to the Bank Investors and the
amount of the "Net Investment" hereunder held by the Bank Investors
shall be increased by an amount equal to the additional amount so paid
by the Bank Investors.

               (e)  Administration of Agreement After Assignment.  After
any assignment by the Company to the Bank Investors pursuant to this
Section 10.7 (and the payment of all amounts owing to the Company in
connection therewith), all rights of the Administrative Agent and the
Collateral Agent set forth herein shall be deemed to be afforded to the
Agent on behalf of the Bank Investors instead of either such party.   

               (f)  Payments.  After any assignment by the Company to
the Bank Investors pursuant to this Section 10.7, all payments to be
made hereunder by the Transferor or the Servicer to the Bank Investors
shall be made to the Agent's account as such account shall have been
notified to the Transferor and the Servicer.

               (g)  Downgrade of Bank Investor.  If at any time prior to
any assignment by the Company to the Bank Investors as contemplated
pursuant to this Section 10.7, the short term debt rating of any Bank
Investor shall be "A-2" or "P-2" from Standard & Poor's or Moody's,
respectively, with negative credit implications, such Bank Investor,
upon request of the Agent, shall, within 30 days of such request, assign
its rights and obligations hereunder to another financial institution
(which institution's short term debt shall be rated at least "A-2" and
"P-2" from Standard & Poor's and Moody's, respectively, and which shall
not be so rated with negative credit implications).  If the short term
debt rating of a Bank Investor shall be "A-3" or "P-3", or lower, from
Standard & Poor's or Moody's, respectively (or such rating shall have
been withdrawn by Standard & Poor's or Moody's), such Bank Investor,
upon request of the Agent, shall, within five (5) Business Days of such
request, assign its rights and obligations hereunder to another
financial institution (which institution's short term debt shall be
rated at least "A-2" and "P-2" from Standard & Poor's and Moody's,
respectively, and which shall not be so rated with negative credit
implications).  In either such case, if any such Bank Investor shall not
have assigned its rights and obligations under this Agreement within the
applicable time period described above, the Company shall have the right
to require such Bank Investor to accept the assignment of such Bank
Investor's Pro Rata Share of the Net Investment; such assignment shall
occur in accordance with the applicable provisions of this Section 10.7. 
Such Bank Investor shall be obligated to pay to the Company, in
connection with such assignment, in addition to the Pro Rata Share of
the Net Investment, an amount equal to the interest component of the
outstanding Commercial Paper issued to fund the portion of the Net
Investment being assigned to such Bank Investor, as reasonably deter-
mined by the Agent.  Notwithstanding anything contained herein to the
contrary, upon any such assignment to a downgraded Bank Investor as
contemplated pursuant to the immediately preceding sentence, the
aggregate available amount of the Facility Limit, solely as it relates
to new Incremental Transfers by the Company, shall be reduced by the
amount of unused Commitment of such downgraded Bank Investor; it being
understood and agreed, that nothing in this sentence or the two
preceding sentences shall affect or diminish in any way any such
downgraded Bank Investor's Commitment to the Transferor or such
downgraded Bank Investor's other obligations and liabilities hereunder
and under the other Transaction Documents. 

                              ARTICLE XI

                             MISCELLANEOUS

          SECTION 11.1.  Term of Agreement.  This Agreement shall
terminate on the date following the Termination Date upon which the Net
Investment and all other Aggregate Unpaids have been paid in full, in
each case, in cash; provided, however, that (i) the rights and remedies
of the Agent, the Company, the Bank Investors and the Administrative
Agent with respect to any representation and warranty made or deemed to
be made by the Transferor pursuant to this Agreement, (ii) the indemni-
fication and payment provisions of Article VIII, and (iii) the agreement
set forth in Section 11.9 hereof, shall be continuing and shall survive
any termination of this Agreement.

          SECTION 11.2.  Waivers; Amendments.  No failure or delay on
the part of the Agent, the Company, the Administrative Agent or any Bank
Investor in exercising any power, right or remedy under this Agreement
shall operate as a waiver thereof, nor shall any single or partial
exercise of any such power, right or remedy preclude any other further
exercise thereof or the exercise of any other power, right or remedy. 
The rights and remedies herein provided shall be cumulative and nonex-
clusive of any rights or remedies provided by law.  Any provision of
this Agreement may be amended if, but only if, such amendment is in
writing and is signed by the Transferor, the Company, the Agent and the
Majority Investors.

          SECTION 11.3.  Notices.  Except as provided below, all
communications and notices provided for hereunder shall be in writing
(including telecopy or electronic facsimile transmission or similar
writing) and shall be given to the other party at its address or
telecopy number set forth below or at such other address or telecopy
number as such party may hereafter specify for the purposes of notice to
such party.  Each such notice or other communication shall be effective
(i) if given by telecopy, when such telecopy is transmitted to the
telecopy number specified in this Section 11.3 and confirmation is
received, (ii) if given by mail 3 Business Days following such posting,
postage prepaid, U.S. certified or registered, (iii) if given by
overnight courier, one (1) Business Day after deposit thereof with a
national overnight courier service, or (iv) if given by any other means,
when received at the address specified in this Section 11.3.  However,
anything in this Section to the contrary notwithstanding, the Transferor
hereby authorizes the Company to effect Transfers and funding period
selections based on telephonic notices made by any Person which the
Company in good faith believes to be acting on behalf of the Transferor. 
The Transferor agrees to deliver promptly to the Company a written
confirmation of each telephonic notice signed by an authorized officer
of Transferor.  However, the absence of such confirmation shall not
affect the validity of such notice.  If the written confirmation differs
in any material respect from the action taken by the Company, the
records of the Company shall govern absent manifest error.

          If to the Company:

               Enterprise Funding Corporation
               c/o Merrill Lynch Money Market, Inc.
               World Financial Center
               South Tower, 8th Floor
               225 Liberty Street
               New York, New York  10080
               Telephone:  (212) 236-7200
               Telecopy:   (212) 236-7584

               (with a copy to the Administrative Agent)

          If to the Transferor:

               Proffitt's Credit Corporation
               300 South Fourth Street, Suite 1100
               Las Vegas, Nevada  89101
               Telephone:  (702) 598-3738
               Telecopy:   (702) 598-3651
               Attn: Douglas E. Coltharp, President
               
               (with a copy to Proffitt's, Inc.)

               Payment Information:
               NATIONSBANK OF TEXAS, N.A.
               Dallas, Texas  75283-2406
               Account Number: 3750796988
               
          If to Proffitt's, Inc.

               Proffitt's Inc.
               3455 Highway 80 West
               Jackson, Mississippi  39209
               Telephone: (601) 968-4394
               Telecopy: (601) 968-4354
               Attn: Douglas E. Coltharp
                         Executive Vice President and
                         Chief Financial Officer


          If to the Servicer:

               MCRAE'S, INC. 
               3455 Highway 80 West
               Jackson, Mississippi  39209
               Telephone: (601) 968-4394
               Telecopy: (601) 968-4354
               Attn: Douglas E. Coltharp
                         Executive Vice President and
                         Chief Financial Officer


          If to the Collateral Agent:

               NationsBank, N.A.
               NationsBank Corporate Center
               100 North Tryon Street
               Charlotte, North Carolina  28255
               Attn:  Michelle M. Heath-- NC1-007-10-07
                              Structured Finance
               Telephone:  (704) 386-7922
               Telecopy:   (704) 388-9169

          If to the Agent:

               NationsBank, N.A.
               NationsBank Corporate Center
               100 North Tryon Street
               Charlotte, North Carolina  28255
               Attn:  Michelle M. Heath-- NC1-007-10-07
                              Structured Finance
               Telephone:  (704) 386-7922
               Telecopy:   (704) 388-9169

               Payment Information:
               NationsBank, N.A.
               ABA 053-000-196
               for the account of NationsBank Charlotte
               Account No. 10822016511
               Attn.: Camille Zerbinos

          If to the Administrative Agent:

               NationsBank, N.A.
               NationsBank Corporate Center
               100 North Tryon Street 
               Charlotte, North Carolina  28255
               Attn:  Michelle M. Heath-- NC1-007-10-07
                              Structured Finance
               Telephone:  (704) 386-7922
               Telecopy:   (704) 388-9169

          If to the Bank Investors, at their respective addresses set
forth on the signature pages hereto or of the Assignment and Assumption
Agreement pursuant to which it became a party hereto.

          SECTION 11.4.  Governing Law; Submission to Jurisdiction;
Integration.

               (a)  THIS AGREEMENT SHALL BE GOVERNED BY AND CONSTRUED IN
ACCORDANCE WITH THE LAWS OF THE STATE OF NEW YORK.  THE TRANSFEROR
HEREBY SUBMITS TO THE NONEXCLUSIVE JURISDICTION OF THE UNITED STATES
DISTRICT COURT FOR THE SOUTHERN DISTRICT OF NEW YORK AND OF ANY NEW YORK
STATE COURT SITTING IN THE CITY OF NEW YORK FOR PURPOSES OF ALL LEGAL
PROCEEDINGS ARISING OUT OF OR RELATING TO THIS AGREEMENT OR THE
TRANSACTIONS CONTEMPLATED HEREBY.  The Transferor hereby irrevocably
waives, to the fullest extent it may effectively do so, any objection
which it may now or hereafter have to the laying of the venue of any
such proceeding brought in such a court and any claim that any such
proceeding brought in such a court has been brought in an inconvenient
forum.  Nothing in this Section 11.4 shall affect the right of the
Company to bring any action or proceeding against the Transferor or its
property in the courts of other jurisdictions.  

               (b)  EACH OF THE PARTIES HERETO HEREBY WAIVES ANY RIGHT
TO HAVE A JURY PARTICIPATE IN RESOLVING ANY DISPUTE, WHETHER SOUNDING IN
CONTRACT, TORT OR OTHERWISE AMONG ANY OF THEM ARISING OUT OF, CONNECTED
WITH, RELATING TO OR INCIDENTAL TO THE RELATIONSHIP BETWEEN THEM IN
CONNECTION WITH THIS AGREEMENT OR THE OTHER TRANSACTION DOCUMENTS.

               (c)  This Agreement contains the final and complete inte-
gration of all prior expressions by the parties hereto with respect to
the subject matter hereof and shall constitute the entire Agreement
among the parties hereto with respect to the subject matter hereof
superseding all prior oral or written understandings.

               (d)  The Transferor and each Designated Seller hereby
appoint CT Corporation, located at 1633 Broadway, New York, New York
10019, as the authorized agent upon whom process may be served in any
action arising out of or based upon this Agreement, the other
Transaction Documents to which such Person is a party or the transac-
tions contemplated hereby or thereby that may be instituted in the
United States District Court for the Southern District of New York and
of any New York State court sitting in The City of New York by the
Company, the Agent, any Bank Investor, the Collateral Agent or any
assignee of any of them.

          SECTION 11.5.  Severability; Counterparts.  This Agreement may
be executed in any number of counterparts and by different parties
hereto in separate counterparts, each of which when so executed shall be
deemed to be an original and all of which when taken together shall
constitute one and the same Agreement.  Any provisions of this Agreement
which are prohibited or unenforceable in any jurisdiction shall, as to
such jurisdiction, be ineffective to the extent of such prohibition or
unenforceability without invalidating the remaining provisions hereof,
and any such prohibition or unenforceability in any jurisdiction shall
not invalidate or render unenforceable such provision in any other
jurisdiction.

          SECTION 11.6.  Successors and Assigns.  This Agreement shall
be binding on the parties hereto and their respective successors and
assigns; provided, however, that neither the Transferor nor any
Designated Seller may assign any of its rights or delegate any of its
duties hereunder or under the Receivables Purchase Agreement or under
any of the other Transaction Documents to which it is a party without
the prior written consent of the Agent.  No provision of this Agreement
shall in any manner restrict the ability of the Company or any Bank
Investor to assign, participate, grant security interests in, or other-
wise transfer any portion of the Transferred Interest.

                    (a)  Each of the Transferor and each Designated
Seller hereby agrees and consents to the assignment by the Company from
time to time of all or any part of its rights under, interest in and
title to this Agreement and the Transferred Interest to any Liquidity
Provider.  In addition, each of the Transferor and each Designated
Seller hereby consents to and acknowledges the assignment by the Company
of all of its rights under, interest in and title to this Agreement and
the Transferred Interest to the Collateral Agent.

          SECTION 11.7.  Waiver of Confidentiality.  Each of the
Transferor and each Designated Seller hereby consents to the disclosure
of any non-public information with respect to it received by the
Company, the Agent, any Bank Investor or the Administrative Agent to any
of the Company, the Agent, any nationally recognized rating agency
rating the Company's Commercial Paper, the Administrative Agent, the
Collateral Agent, any Bank Investor or potential Bank Investor, the Li-
quidity Provider or the Credit Support Provider in relation to this
Agreement.

          SECTION 11.8.  Confidentiality Agreement.  Each of the
Transferor and each Designated Seller hereby agrees that it will not
disclose the contents of this Agreement or any other proprietary or
confidential information of the Company, the Agent, the Administrative
Agent, the Collateral Agent, any Liquidity Provider or any Bank Investor
to any other Person except (i) its auditors and attorneys, employees or
financial advisors (other than any commercial bank) and any nationally
recognized rating agency, provided such auditors, attorneys, employees,
financial advisors or rating agencies are informed of the highly
confidential nature of such information or (ii) as may be required to
comply with any rules or reporting obligations described in the Securi-
ties Exchange Act of 1934, as amended or (iii) as otherwise required by
applicable law, order of a court of competent jurisdiction or as
required by an applicable state or federal regulatory authority in the
exercise of its duly authorized governmental powers.

          SECTION 11.9.  No Bankruptcy Petition Against the Company. 
Each of the Transferor and each Designated Seller hereby covenants and
agrees that, prior to the date which is one year and one day after the
payment in full of all outstanding Commercial Paper or other indebt-
edness of the Company, it will not institute against, or join any other
Person in instituting against, the Company any bankruptcy, reorganiza-
tion, arrangement, insolvency or liquidation proceedings or other
similar proceeding under the laws of the United States or any state of
the United States.

          SECTION 11.10.  No Recourse Against Stockholders, Officers or
Directors.  No recourse under any obligation, covenant or agreement of
the Company contained in this Agreement shall be had against Merrill
Lynch Money Markets Inc. (or any affiliate thereof), or any stockholder,
officer or director of the Company, as such, by the enforcement of any
assessment or by any legal or equitable proceeding, by virtue of any
statute or otherwise; it being expressly agreed and understood that this
Agreement is solely a corporate obligation of the Company, and that no
personal liability whatsoever shall attach to or be incurred by Merrill
Lynch Money Markets Inc. (or any affiliate thereof), or the stockhold-
ers, officers or directors of the buyer, as such, or any of them, under
or by reason of any of the obligations, covenants or agreements of the
Company contained in this Agreement, or implied therefrom, and that any
and all personal liability for breaches by the Company of any of such
obligations, covenants or agreements, either at common law or at equity,
or by statute or constitution, of Merrill Lynch Money Markets Inc. (or
any affiliate thereof) and every such stockholder, officer or director
of the Company is hereby expressly waived as a condition of and consid-
eration for the execution of this Agreement.  

          SECTION 11.11.  Characterization of the Transactions Con-
templated by the Agreement.  It is the intention of the parties that the
transactions contemplated hereby constitute the sale of the Transferred
Interest, conveying good title thereto free and clear of any Adverse
Claims to the Agent, on behalf of the Company and the Bank Investors,
and that the Transferred Interest not be part of the Transferor's estate
in the event of an insolvency.  If, notwithstanding the foregoing, the
transactions contemplated hereby should be deemed a financing, the
parties intend that the Transferor shall be deemed to have granted to
the Agent, on behalf of the Company and the Bank Investors, and the
Transferor hereby grants to the Agent, on behalf of the Company and the
Bank Investors, a first priority perfected and continuing security
interest in all of the Transferor's right, title and interest in, to and
under the Receivables, together with Related Security, Collections and
Proceeds with respect thereto, and together with all of the Transferor's
rights under the Receivables Purchase Agreements with respect to the Re-
ceivables and with respect to any obligations thereunder of any
Designated Seller with respect to the Receivables, and that this Agree-
ment shall constitute a security agreement under applicable law.  The
Transferor hereby assigns to the Agent, on behalf of the Company and the
Bank Investors, all of its rights and remedies under the Receivables
Purchase Agreement with respect to the Receivables and with respect to
any obligations thereunder of the Designated Sellers with respect to the
Receivables.  The Transferor agrees that it shall not give any consent
or waiver required or permitted to be given under a Receivables Purchase
Agreement without the prior consent of the Agent.

  [THE REMAINDER OF THIS PAGE INTENTIONALLY LEFT BLANK]



          IN WITNESS WHEREOF, the parties hereto have executed and
delivered this Transfer and Administration Agreement as of the date
first written above.

                              ENTERPRISE FUNDING CORPORATION,
                                   as Company


                              By: ___________________________
                              Name: _________________________
                              Title: ________________________


                              PROFFITT'S CREDIT CORPORATION,
                                   as Transferor

                              By: ____________________________
                              Name:  Douglas E. Coltharp
                              Title: President


                              McRAE'S, INC., 
                                   as Servicer

                              By: _____________________________
                              Name:  Douglas E. Coltharp
                              Title: Chief Financial Officer


                              PROFFITT'S, INC.
                                   as Servicer Guarantor


                              By: _______________________________
                              Name:  Douglas E. Coltharp
                              Title: Chief Financial Officer


Commitment                    NATIONSBANK, N.A., as Agent
$175,000,000                    and a Bank Investor

                              By: ________________________________
                              Name: ______________________________
                              Title: _____________________________


                                                          Schedule A
                                                          ----------

                         [Account Schedule]


                                                           Exhibit A
                                                           ---------


                         [Form of Account]


                                                           Exhibit B
                                                           ---------


                        [Credit Guidelines]



                                                           Exhibit C
                                                           ---------


List of Lock-Box Banks and Accounts

1.   For Proffitt's, Inc.:    

     First Tennessee Bank National Association
     Post Office Box 84
     Memphis, Tennessee  38101-0084

     Account Number: 9763317



2.   For McRae's, Inc.:

     AmSouth Bank of Alabama
     Main office, Birmingham
     Post Office Box 11007
     Birmingham, Alabama  35288

     Account Number: 00-300-276



                                                           Exhibit D
                                                           ---------



                   FORM OF LOCK-BOX AGREEMENT


                                                 January __, 1997


[Name and Address
  of Lock-Box Bank]


     Re:  [Name of Designated Seller]
          Lock-Box Account
          No[s]. ___________

Ladies and Gentlemen:

          [______________] (the "Seller") hereby notifies you that
in connection with certain transactions involving its accounts
receivable, it has transferred exclusive ownership and dominion of
its lock-box account no[s]. __________ maintained with you (collec-
tively the "Accounts") to NationsBank, N.A., as agent (the
"Agent"), and that the Seller will transfer exclusive control of
the Accounts to the Agent effective upon delivery to you of the
Notice of Effectiveness (as hereinafter defined).

          In furtherance of the foregoing, the Seller and the Agent
hereby instruct you, beginning on the date of your receipt of the
Notice of Effectiveness:  (i) to collect the monies, checks, in-
struments and other items of payment mailed to the Accounts; (ii)
to deposit into the Accounts all such monies, checks, instruments
and other items of payment or all funds collected with respect
thereto (unless otherwise instructed by the Agent); and (iii) to
transfer all funds deposited and collected in the Accounts pursuant
to instructions given to you by the Agent from time to time.

          You are hereby further instructed:  (i) unless and until
the Agent notifies you to the contrary at any time after your
receipt of the Notice of Effectiveness, to make such transfers from
the Accounts at such times and in such manner as the Seller or the
Servicer, in its capacity as servicer for the Agent, shall from
time to time instruct to the extent such instructions are not
inconsistent with the instructions set forth herein, and (ii) to
permit the Seller, the Servicer (in its capacity as servicer for
the Agent) and the Agent to obtain upon request any information
relating to the Accounts, including, without limitation, any
information regarding the balance or activity of the Accounts.

          The Seller also hereby notifies you that, beginning on
the date of your receipt of the Notice of Effectiveness and
notwithstanding anything herein or elsewhere to the contrary, the
Agent, and neither the Seller nor Proffitt's Credit Corporation,
shall be irrevocably entitled to exercise any and all rights in re-
spect of or in connection with the Accounts, including, without
limitation, the right to specify when payments are to be made out
of or in connection with the Accounts.  The Agent has a continuing
interest in all of the checks and their proceeds and all monies and
earnings, if any, thereon in the Accounts, and you shall be the
Agent's agent for the purpose of holding and collecting such
property.  The monies, checks, instruments and other items of pay-
ment mailed to, and funds deposited to, the Accounts will not be
subject to deduction, set-off, banker's lien, or any other right
in favor of any person other than the Agent (except that you may
set off (i) all amounts due to you in respect of your customary
fees and expenses for the routine maintenance and operation of the
Accounts, and (ii) the face amount of any checks which have been
credited to the Accounts but are subsequently returned unpaid
because of uncollected or insufficient funds).

          This Agreement may not be terminated at any time by the
Seller or you without the prior written consent of the Agent. 
Neither this Agreement nor any provision hereof may be changed,
amended, modified or waived orally but only by an instrument in
writing signed by the Agent and the Seller. 

          You shall not assign or transfer your rights or
obligations hereunder (other than to the Agent) without the prior
written consent of the Agent and the Seller.  Subject to the
preceding sentence, this Agreement shall be binding upon each of
the parties hereto and their respective successors and assigns, and
shall inure to the benefit of, and be enforceable by, the Agent,
each of the parties hereto and their respective successors and as-
signs.

          You hereby represent that the person signing this
Agreement on your behalf is duly authorized by you to so sign.

          You agree to give the Agent and the Seller prompt notice
if the Accounts become subject to any writ, garnishment, judgment,
warrant of attachment, execution or similar process.

          Any notice, demand or other communication required or
permitted to be given hereunder shall be in writing and may be
personally served or sent by facsimile or by courier service or by
United States mail and shall be deemed to have been delivered when
delivered in person or by courier service or by facsimile or three
(3) Business Days after deposit in the United States mail (regis-
tered or certified, with postage prepaid and properly addressed). 
For the purposes hereof, (i) the addresses of the parties hereto
shall be as set forth below each party's name below, or, as to each
party, at such other address as may be designated by such party in
a written notice to the other party and the Agent and (ii) the
address of the Agent shall be NationsBank, N.A., NationsBank
Corporate Center, 10th Floor, Charlotte, North Carolina 28255,
Attention: Michelle M. Heath, Structured Finance, or at such other
address as may be designated by the Agent in a written notice to
each of the parties hereto.

          Please agree to the terms of, and acknowledge receipt of,
this notice by signing in the space provided below.

          The transfer of control of the Accounts, referred to in
the first paragraph of this letter, shall become effective upon
delivery to you of a notice (the "Notice of Effectiveness") in
substantially the form attached hereto as Annex "1".


                         Very truly yours,

                         [Name of Designated Seller]


                         By: __________________________________
                         Title: _______________________________



                         Attention: ___________________________
                         Facsimile No.:                

ACKNOWLEDGED AND AGREED:

[NAME OF LOCK-BOX BANK]


By:________________________
Title:_____________________
Date:______________________

[Address]
Attention:_________________
Facsimile No.:_____________



                             ANNEX 1

                      TO LOCK-BOX AGREEMENT

                [FORM OF NOTICE OF EFFECTIVENESS]

                              DATED: ________, 199_

TO:   [Name of Lock-Box Bank]
      [Address]
ATTN: ______________________

  Re:  Lock-Box Account No[s]._______

Ladies and Gentlemen:

          We hereby give you notice that the transfer of control
of the above-referenced Lock-Box Account[s], as described in our
letter agreement with you dated _______, 199_ is effective as of
the date hereof.  You are hereby instructed to comply immediately
with the instructions set forth in that letter.


                         Very truly yours,


                         [Name of Designated Seller]


                         By:_____________________________
                         Title:__________________________


ACKNOWLEDGED AND AGREED:

[NAME OF LOCK-BOX BANK]


By:________________________
Title:_____________________
Date:______________________

[Address]
Attention:_________________
Facsimile No.:_____________


                                                        Exhibit E
                                                       ----------


                     Form of Investor Report



                                                        Exhibit F
                                                        ---------

                     [Transfer Certificate]


                      TRANSFER CERTIFICATE

          Reference is made to the Transfer and Administration
Agreement dated as of January 15, 1997 (the "Agreement") among
Proffitt's Credit Corporation, as transferor (in such capacity, the
"Transferor"), McRae's, Inc., as servicer (in such capacity, the
"Servicer"), Proffitt's, Inc., Enterprise Funding Corporation (the
"Company"), NationsBank, N.A., as Agent, and certain financial
institutions from time to time a party thereto as Bank Investors. 
Terms defined in the Agreement are used herein as therein defined.

          The Transferor hereby conveys, transfers and assigns to
the Agent, on behalf of the Company and/or the Bank Investors, as
applicable, an undivided ownership interest in the Affected Assets
(each, an "Incremental Transfer").  Each Incremental Transfer by
the Transferor to the Agent and each reduction or increase in the
Net Investment in respect of each Incremental Transfer evidenced
hereby shall be indicated by the Agent on the grid attached hereto
which is part of this Transfer Certificate.

          If, notwithstanding the foregoing, the transactions
contemplated hereby should be deemed a financing, the parties
intend that the Transferor shall be deemed to have granted to the
Agent, on behalf of the Company and the Bank Investors, and the
Transferor hereby grants to the Agent, on behalf of the Company and
the Bank Investors, a security interest in all of the Transferor's
right, title and interest in, to and under the Receivables,
together with Related Security, Collections and Proceeds with
respect thereto, and together with all of the Transferor's rights
under the Receivables Purchase Agreements with respect to the Re-
ceivables and with respect to any obligations thereunder of any
Designated Seller with respect to the Receivables, and that this
Agreement shall constitute a security agreement under applicable
law.  

          This Transfer Certificate is made without recourse except
as otherwise provided in the Agreement.

          This Transfer Certificate shall be governed by, and
construed in accordance with, the laws of the State of New York.

          IN WITNESS WHEREOF, the undersigned has caused this
Transfer Certificate to be duly executed and delivered by its duly
authorized officer as of the date first above written.

                         Proffitt's Credit Corporation



                         By                       
                           Name:
                           Title:


                              GRID

                                                Net Investment
               Date of          Amount of        (Giving Effect
             Incremental       Incremental      to Incremental
              Transfer          Transfer           Transfer
             -----------       -----------       ------------


                                                        Exhibit G
                                                        ---------


           Form of Assignment and Assumption Agreement



          Reference is made to the Transfer and Administration
Agreement dated as of January 15, 1997, as it may be amended or
modified from time to time (as so modified and amended, the "Agree-
ment") among Proffitt's Credit Corporation, as transferor (in such
capacity, the "Transferor"), McRae's, Inc., as servicer (in such
capacity, the "Servicer"), Proffitt's, Inc., Enterprise Funding
Corporation (the "Company"), NationsBank, N.A., as agent, and
certain financial institutions from time to time a party thereto
as Bank Investors.  Terms defined in the Agreement are used herein
with the same meaning.

          ___________________ (the "Assignor") and
_____________________ (the "Assignee") agree as follows:

                         (a)       The Assignor hereby sells and
assigns to the Assignee, and the Assignee hereby purchases and
assumes from the Assignor, a percentage interest in and to all
rights and obligations of the Bank Investors (including, without
limitation, such percentage interest in the Commitment) as of the
Effective Date (as such term is hereinafter defined) under the
Agreement equal to the percentage equivalent of a fraction the
numerator of which is $________ and the denominator of which is the
Facility Limit.

                         (b)       In consideration of the payment
of $___________, being ___% of the existing Net Investment, and of
$___________, being ___% of the aggregate unpaid accrued Carrying
Costs payable to the Assignor, receipt of which payment is hereby
acknowledged, the Assignor hereby assigns to the Agent for the
account of the Assignee, and the Assignee hereby purchases from the
Assignor, a ___% interest in and to all of the Assignor's right,
title and interest in and to the Net Investment purchased by the
undersigned on _______________, 19__ under the Agreement.

                         (c)       The Assignor (i) represents and
warrants that it is the legal and beneficial owner of the interest
being assigned by it hereunder and that such interest is free and
clear of any Lien created by it; (ii) makes no representation or
warranty and assumes no responsibility with respect to any state-
ments, warranties or representations made in or in connection with
the Agreement or any other instrument or document furnished
pursuant thereto or the execution, legality, validity, enforce-
ability, genuineness, sufficiency or value of the Agreement or the
Certificates, or any other instrument or document furnished
pursuant thereto; and (iii) makes no representation or warranty and
assumes no responsibility with respect to the financial condition
of either the Transferor or the Designated Seller or the
performance or observance by either the Transferor or the
Designated Seller of any of its obligations under the Agreement,
the Certificate, or any instrument or document furnished pursuant
thereto.

                         (d)       The Assignee (i) confirms that
it has received a copy of the Agreement, each Receivables Purchase
Agreement, the Certificate and the Fee Letter, together with copies
of the financial statements referred to in Section 5.1 of the
Agreement, to the extent delivered through the date of this Agree-
ment, and such other documents and information as it has deemed
appropriate to make its own credit analysis and decision to enter
into this Assignment and purchase such interest in the Assignor's
rights and obligations under the Agreement; (ii) agrees that it
will, independently and without reliance upon the Agent, any of its
Affiliates, the Assignor or any other Investor and based on such
documents and information as it shall deem appropriate at the time,
continue to make its own credit decisions in taking or not taking
action under the Agreement, the Receivables Purchase Agreements,
the Certificate and the Fee Letter; (iii) appoints and authorizes
the Agent to take such action as agent on its behalf and to exer-
cise such power under the Agreement, the Receivables Purchase
Agreements, the Certificate and the Fee Letter as are delegated to
the Agent by the terms thereof, together with such powers as are
reasonably incidental thereto; (iv) appoints the Agent to enforce
its respective rights and interests in and under the Affected
Assets in accordance with Section 10.7 of the Agreement; (v) agrees
that it will perform in accordance with their terms all of the
obligations which by the terms of the Agreement are required to be
performed by it as a Bank Investor; and (vi) specifies as its
address for notices and its account for payments the office and
account set forth beneath its name on the signature pages hereof[;
and (vii) attaches the forms prescribed by the Internal Revenue
Service of the United States of America certifying as to the
Assignee's status for purposes of determining exemption from United
States withholding taxes with respect to all payments to be made
to the Assignee under the Agreement or such other documents as are
necessary to indicate that all such payments are subject to such
rates at a rate reduced by an applicable tax treaty].1

                         (e)       The effective date for this
Assignment shall be the later of (i) the date on which the Agent
receives this Assignment executed by the parties hereto, and re-
ceives and agrees to the consent of the Transferor executed in
substantially the form of Annex 1 hereto (the "Consent"), and (ii)
the date of this Assignment (the "Effective Date").  Following the
execution of this Assignment, this Assignment and such Consent will
be delivered to the Agent for acceptance and, with respect to the
Assignment, recording by the Agent.

                         (f)       Upon such acceptance and
recording, as of the Effective Date, (i) the Assignee shall be a
party to the Agreement and, to the extent provided in this Assign-
ment, have the rights and obligations of a Bank Investor thereunder
and (ii) the Assignor shall, to the extent provided in this Assign-
ment, relinquish its rights and be released from its obligations
under the Agreement.

                         (g)       Upon such acceptance and
recording, from and after the Effective Date, the Agent shall make
all payments under the Agreement in respect of the interest
assigned hereby (including, without limitation, all payments in
respect of such interest in Net Investment, Carrying Costs and
fees) to the Assignee.  The Assignor and Assignee shall make all
appropriate adjustments in payments under the Agreement for periods
prior to the Effective Date directly between themselves.

                         (h)       This Assignment shall be
governed by, and construed in accordance with, the laws of the
State of New York.

          IN WITNESS WHEREOF, the parties hereto have caused this
Assignment to be executed by their respective officers thereunto
duly authorized as of the ____ day of _________, ___.

     [NAME OF ASSIGNOR]


     By:                                                         
          Name:
          Title:

     [NAME OF ASSIGNEE]


     By:                                                         
          Name:
          Title:

     Address for notices and Account for payments:
          [Address]
          [Account]



Accepted this _____ day
of _______, ____

NATIONSBANK, N.A.,
  as Agent


By: ________________________
    Name:
    Title:

_______________________________
1If the Assignee is organized under the laws of a jursidication
outside the United States.


                                                        Exhibit H
                                                        ---------
 

                    List of Actions and Suits

                              None


                                                        Exhibit I
                                                        ---------


                       Location of Records

1.   300 South Fourth Street
     Suite 1100
     Las Vegas, Nevada  89101

2.   3455 Highway 80 West
     Jackson, Mississippi  39209


                                                        Exhibit J
                                                        ---------


         List of Subsidiaries, Divisions and Tradenames

                              None


                                                        Exhibit K
                                                        ---------


             [Form of Transferor's Counsel Opinion]

           [Letterhead of Counsel for the Transferor]
                                                 January __, 1997

Enterprise Funding Corporation
c/o Merrill Lynch Money Markets Inc.
Merrill Lynch World Headquarters
World Financial Center--South Tower
225 Liberty Street--8th Floor
New York, New York  10080

NationsBank, N.A.
  as Agent
100 North Tryon Street
Charlotte, North Carolina 28255

Ladies and Gentlemen:

          This opinion is furnished to you pursuant to Section
4.1(o) of the Transfer and Administration Agreement dated as of
January 15, 1997 (the "Agreement") among Proffitt's Credit
Corporation, a Nevada corporation (the "Transferor"), McRae's,
Inc., a Mississippi corporation, as a designated seller and as ser-
vicer (the "Servicer"), Proffitt's, Inc., a Tennessee corporation,
individually, as servicer guarantor and as a designated seller (in
such capacity, a "Designated Seller", and together with McRae's,
Inc., the "Designated Sellers"), Enterprise Funding Corporation,
a Delaware corporation (the "Company"), NationsBank, N.A., a
national banking association ("NationsBank") as Agent and as a Bank
Investor, and certain financial institutions from time to time a
party thereto as Bank Investors.  Terms defined in the Agreement
and not otherwise defined herein are used in this opinion with the
meanings so defined.

          We have acted as counsel to the Designated Sellers, the
Servicer, the Servicer Guarantor and the Transferor in connection
with the preparation of the Agreement, the Receivables Purchase
Agreements, the other Transaction Documents and the transactions
contemplated thereby.

          We have examined, on the date hereof, the Agreement and
all Exhibits thereto, each of the Receivables Purchase Agreements
and all Exhibits thereto, the Certificate and the Transfer Certifi-
cate delivered under the Agreement, certificates of public offi-
cials and of officers of the Transferor and the Designated Sellers
and certified copies of the Designated Sellers' and the
Transferor's certificates of incorporation, by-laws, resolutions
of the respective Boards of Directors authorizing the Designated
Sellers' and the Transferor's participation in the transactions
contemplated by the Agreement and the Receivables Purchase
Agreements (copies of each of the above having been delivered to
you), copies of the financing statements on Form UCC-1 filed in the
filing offices listed on Schedule I hereto executed by each
Designated Seller, as debtor, in favor of the Transferor, as
secured party, and showing thereon the Agent, on behalf of the Bank
Investors and the Company, as the assignee of the secured party,
substantially in the form attached hereto as Exhibit A (the
"Designated Sellers' Financing Statements") and copies of the fi-
nancing statements on Form UCC-1 filed in the filing offices listed
on Schedule II hereto executed by Transferor, as debtor, in favor
of the Agent, on behalf of the Bank Investors and the Company, as
secured party, substantially in the form attached hereto as Exhibit
B (the "Transferor Financing Statements").  We have also examined
the closing documents delivered pursuant to the Agreement and the
Receivables Purchase Agreements and copies of all such documents
and records, and have made such investigations of law, as we have
deemed necessary and relevant as a basis for our opinion.  With
respect to the accuracy of material factual matters which were not
independently established, we have relied on certificates and
statements of officers of the Designated Sellers and the Trans-
feror.

          On the basis of the foregoing, we are of the opinion
that:

          1.  The Transferor is a corporation duly incorporated,
validly existing and in good standing under the laws of Nevada, has
the corporate power and authority to own its properties and to
carry on its business as now being conducted, and had at all
relevant times, and now has, all necessary power, authority, and
legal right to acquire and own the Receivables, and is duly
qualified and in good standing as a foreign corporation and is
authorized to do business in each jurisdiction in which the
character of its properties or the nature of its business requires
such qualification or authorization, except for qualifications and
authorizations the lack of which, singly or in the aggregate, has
not had and will not have a materially adverse affect upon the
business properties of the Transferor or its ability to perform its
obligations under the Transaction Documents.

          2.  Each of the Designated Sellers is a corporation duly
incorporated, validly existing and in good standing under the laws
of its governing jurisdiction, has the corporate power and authori-
ty to own its properties and to carry on its business as now being
conducted, and had at all relevant times, and now has, all
necessary power, authority, and legal right to acquire and own the
Receivables, and is duly qualified and in good standing as a
foreign corporation and is authorized to do business in each
jurisdiction in which the character of its properties or the nature
of its business requires such qualification or authorization,
except for qualifications and authorizations the lack of which,
singly or in the aggregate, has not had and will not have a
materially adverse affect upon the business properties of the
Transferor or its ability to perform its obligations under the
Transaction Documents.

          3.  The Transferor has the power, corporate and other,
and has taken all necessary corporate action to execute, deliver
and perform the Agreement and the other Transaction Documents, each
in accordance with its respective terms, and to consummate the
transactions contemplated thereby.  The Transaction Documents to
which the Transferor is a party have been duly executed and deliv-
ered by the Transferor and when duly executed and delivered will
constitute the legal, valid and binding obligations of the
Transferor enforceable against the Transferor in accordance with
their terms, except as enforcement thereof may be limited by
bankruptcy, insolvency and other similar laws affecting the
enforcement of creditors' rights generally and by general equitable
principles.

          4.  Each of the Designated Sellers has the power, corpo-
rate and other, and has taken all necessary corporate action to
execute, deliver and perform the Receivables Purchase Agreement to
which it is a party and each other Transaction Document to which
it is a party, each in accordance with its respective terms, and
to consummate the transactions contemplated thereby.  Each Transac-
tion Document to which a Designated Seller is a party has been duly
executed and delivered by such Designated Seller and when duly exe-
cuted and delivered will constitute the legal, valid and binding
obligation of such Designated Seller enforceable against such
Designated Seller in accordance with their terms, except as
enforcement thereof may be limited by bankruptcy, insolvency and
other similar laws affecting the enforcement of creditors' rights
generally and by general equitable principles.

          5.  The execution, delivery and performance in accordance
with their terms by the Transferor of the Agreement and the other
Transaction Documents and the consummation of the transactions con-
templated thereby, do not and will not (i) require (a) any govern-
mental approval or (b) any consent or approval of any stockholder
of the Transferor that has not been obtained, (ii) violate or con-
flict with, result in a breach of, or constitute a default under
(a) the certificate of incorporation or the by-laws of the Trans-
feror, (b) any other agreement to which the Transferor is a party
or by which the Transferor or any of its properties may be bound,
or (c) any applicable law, or any order, rule, or regulation appli-
cable to the Transferor of any court or of any federal or state
regulatory body, administrative agency, or other governmental
instrumentality having jurisdiction over the Transferor or any of
its properties, or (iii) result in or require the creation or
imposition of any Lien upon any of the assets, property or revenue
of the Transferor other than as contemplated by the Agreement.

          6.  The execution, delivery and performance in accordance
with their terms by each Designated Seller of the Receivables
Purchase Agreements and the other Transaction Documents to which
it is a party and the consummation of the transactions contemplated
thereby do not and will not (i) require (a) any governmental
approval or (b) any consent or approval of any stockholder of such
Designated Seller that has not been obtained, (ii) violate or con-
flict with, result in a breach of, or constitute a default under
(a) the certificate of incorporation or the by-laws of such
Designated Seller, (b) any other agreement to which such Designated
Seller is a party or by which such Designated Seller or any of its
properties may be bound, or (c) any applicable law, or any order,
rule, or regulation applicable to such Designated Seller of any
court or of any federal or state regulatory body, administrative
agency, or other governmental instrumentality having jurisdiction
over such Designated Seller or any of its properties, or (iii)
result in or require the creation or imposition of any Lien upon
any of the assets, property or revenue of such Designated Seller
other than as contemplated by the Receivables Purchase Agreement.

          7.  Except as set forth in the schedule attached hereto,
there are not, in any court or before any arbitrator of any kind
or before or by any governmental or non-governmental body, any ac-
tions, suits, proceedings or investigations, pending or to the best
of our knowledge after due inquiry, threatened (i) against the
Transferor or the business or any property of the Transferor except
actions, suits or proceedings that, if adversely determined, would
not, singly or in the aggregate, have a Material Adverse Effect or
(ii) relating to the Agreement or any other Transaction Document.

          8.  Except as set forth in the schedule attached hereto,
there are not, in any court or before any arbitrator of any kind
or before or by any governmental or non-governmental body, any ac-
tions, suits, proceedings or investigations, pending, or to the
best of our knowledge after due inquiry, threatened (i) against the
Designated Sellers or the business or any property of the
Designated Sellers except actions, suits or proceedings that, if
adversely determined, would not, singly or in the aggregate, have
a Material Adverse Effect or (ii) relating to the Receivables
Purchase Agreement, or any other Transaction Document.

          9.  The Receivables constitute ["accounts"] ["general
intangibles"]["chattel paper"] as [that][such] term[s] [is][are]
defined in the Uniform Commercial Code as in effect in [XYZ]. 

          10.  Each Receivables Purchase Agreement creates a valid
"security interest" (as that term is defined in Section 1-201(37)
of the Uniform Commercial Code (including the conflict of laws
rules thereof) as in effect in each applicable jurisdiction (the
"UCC"), including New York (the "New York UCC") and _______ (the
"XYZ UCC"), under Article 9 of the New York UCC ("Security Inter-
est") in favor of the Transferor in the Receivables conveyed
thereby and in the proceeds thereof (except that the Security
Interest will attach to any Receivable created after the date
hereof only when the applicable Designated Seller possesses rights
in such Receivable).  The internal laws of XYZ govern the per-
fection by the filing of financing statements of the Transferor's
Security Interest in the Receivables and the proceeds thereof.  The
Designated Sellers' Financing Statements have been filed in the
filing office(s) located in XYZ listed on Schedule I hereto, which
[is] [are] the only office(s) in which filings are required under
the XYZ UCC to perfect the Transferor's Security Interest in the
Receivables and the proceeds thereof, and accordingly the
Transferor's Security Interest will, on the date of the initial
transfer under each of the Receivables Purchase Agreements, be
perfected under Article 9 of the XYZ UCC in each Receivable
conveyed thereby and in the proceeds thereof.  All filing fees and
all taxes required to be paid as a condition to or upon the filing
of the Designated Sellers' Financing Statements in XYZ have been
paid in full.  As of the date hereof, there were no (i) UCC
financing statements naming a Designated Seller as debtor, seller
or assignor and covering any Receivables or any interest therein
or (ii) notices of the filing of any federal tax lien (filed pursu-
ant to Section 6323 of the Internal Revenue Code) or lien of the
Pension Benefit Guaranty Corporation (filed pursuant to Section
4068 of the Employment Retirement Insurance Act) covering any
Receivable or any interest therein.  The filing of the Designated
Sellers' Financing Statements in the filing offices listed on
Schedule I will create a first priority Security Interest in each
Receivable.  Such perfection and priority will continue, provided
that appropriate continuation statements are timely filed where and
when required under the UCC.

          11.  The Agreement and the Transfer Certificate creates
a valid "security interest" (as that term is defined in Section 1-201(37)
of the Uniform Commercial Code (including the conflict of
laws rules thereof) as in effect in each applicable jurisdiction
(the "UCC"), including New York (the "New York UCC") and _______
(the "XYZ UCC"), under Article 9 of the New York UCC ("Security
Interest") in favor of the Company in each Receivable (except that
the Security Interest will attach only when the Transferor
possesses rights in such Receivable).  The internal laws of XYZ
govern the perfection by the filing of financing statements of the
Company's Security Interest in the Receivables and the proceeds
thereof.  The Transferor Financing Statement(s) have been filed in
the filing office(s) located in XYZ listed on Schedule II hereto,
which [is] [are] the only office(s) in which filings are required
under the XYZ UCC to perfect the Company's Security Interest in the
Receivables and the proceeds thereof, and accordingly the Company's
Security Interest in each Receivable and the proceeds thereof will,
on the date of the initial transfer under the Agreement, be
perfected under Article 9 of the XYZ UCC.  All filing fees and all
taxes required to be paid as a condition to or upon the filing of
the Transferor Financing Statement(s) in XYZ have been paid in
full.  As of the date hereof, there were no (i) UCC financing
statements naming the Transferor as debtor, seller or assignor and
covering any Receivables or any interest therein or (ii) notices
of the filing of any federal tax lien (filed pursuant to Section
6323 of the Internal Revenue Code) or lien of the Pension Benefit
Guaranty Corporation (filed pursuant to Section 4068 of the Em-
ployment Retirement Insurance Act) covering any Receivable or any
interest therein.  The filing of the Transferor Financing State-
ment(s) in the filing offices listed on Schedule II will create a
first priority Security Interest in each Receivable.  Such
perfection and priority will continue, provided that appropriate
continuation statements are timely filed where and when required
under the UCC.

          In giving the opinions in paragraphs 10 and 11, we have
assumed that (1) the Designated Sellers' and the Transferor's chief
executive offices will continue to be located in XYZ, and (2) the
Designated Sellers and the Transferor have kept and will continue
to keep all of their respective records concerning Receivables
located only in XYZ.  The conclusions expressed in paragraphs 10
and 11 are subject to the accuracy of the personnel in the filing
offices referred to above with regard to the filing, indexing and
recording of financing statements and notices of Liens, and to the
correctness of reports to us by ____________, who performed the
searches of such records and who made the filings on behalf of the
Designated Sellers and the Transferor in XYZ.

          In giving the opinions set forth in paragraphs 10 and 11,
we have assumed that all filings as appropriate in the event of a
change in the name, identity or corporate structure of the debtor
(or seller or assignor) named in any financing statements and all
continuation statements necessary under the UCC to maintain the
perfection of the Transferor's Security Interest and the Company's
Security Interest in the Receivables and the proceeds thereof will
be duly and timely filed.  In giving such opinions, we also do not
express any opinion as to (a) transactions excluded from Article
9 of the UCC by virtue of Section 9-104 of the UCC, (b) any
security interest in proceeds except to the extent that the valid-
ity and perfection of any interest in proceeds (as such term is
defined under the UCC) thereof that is covered by the Designated
Sellers' Financing Statements or the Transferor Financing
Statements or any duly filed financing statement referred to above
may be permitted by Section 9-306 of the UCC, and (c) any security
interest that is terminated or released.

          The foregoing opinions and conclusions were given only
in respect of the laws of XYZ, the Uniform Commercial Code as in
effect on the date hereof in the State of New York and, to the
extent specifically referred to herein, the Federal laws of the
United States of America.

          This opinion has been delivered at your request for the
purposes contemplated by the Agreement.  Without our prior written
consent, this opinion is not to be utilized or quoted for any other
purpose and no one other than you is entitled to rely thereon;
provided, that any Bank Investor, Liquidity Provider, any Credit
Support Provider and any placement agent or dealer of the Company's
commercial paper may rely on this opinion as of it were addressed
to them.

                              Very truly yours,



                                                      Exhibit L-1
                                                      -----------

                [FORM OF SECRETARY'S CERTIFICATE]

          I, __________________, the undersigned Proffitt's Credit
Corporation of (the "Company"), a ________ corporation, DO HEREBY
CERTIFY that:

          1.  Attached hereto as Annex A is a true and complete
copy of the Certificate of Incorporation of the Company as in
effect on the date hereof.

          2.  Attached hereto as Annex B is a true and complete
copy of the By-laws of the Company as in effect on the date hereof.

          3.  Attached hereto as Annex C is a true and complete
copy of the resolutions duly adopted by the Board of Directors of
the Company [adopted by consent] as of _________________, 199_,
authorizing the execution, delivery and performance of each of the
documents mentioned therein, which resolutions have not been
revoked, modified, amended or rescinded and are still in full force
and effect.

          4.  The below-named persons have been duly qualified as
and at all times since ________________, 199_, to and including the
date hereof have been officers or representatives of the Company
holding the respective offices or positions below set opposite
their names and are authorized to execute on behalf of the Company
the below-mentioned Transfer and Administration Agreement and all
other Transaction Documents (as defined in such Transfer and
Administration Agreement) to which the Company is a party and the
signatures below set opposite their names are their genuine signa-
tures:

     Name           Office                 Signatures

               [OFFICE]                                          

               [OFFICE]                                          

          5.  The representations and warranties of the Company
contained in Section 3.1 of the Transfer and Administration
Agreement dated as of January 15, 1997 among the Company, McRae's,
Inc., Proffitt's, Inc., Enterprise Funding Corporation,
NationsBank, N.A. and certain financial institutions named therein
are true and correct as if made on the date hereof.

          WITNESS my hand and seal of the Company as of this ____
day of January, 1997.




                                                                 
                                     Secretary
                                   

          I, the undersigned, Vice President of the Company, DO
HEREBY CERTIFY that _____________________ is the duly elected and
qualified Secretary of the Company and the signature above is -
his/her genuine signature.

          WITNESS my hand as of this ____ day of January, 1997.



                                                                 
                                   Vice President



                                                      Exhibit L-2
                                                      -----------

                [FORM OF SECRETARY'S CERTIFICATE]

          I, __________________, the undersigned ________________
of [Proffitt's, Inc.] [McRae's, Inc.] (the "Company"), a ________
corporation, DO HEREBY CERTIFY that:

          1.  Attached hereto as Annex A is a true and complete
copy of the Certificate of Incorporation of the Company as in
effect on the date hereof.

          2.  Attached hereto as Annex B is a true and complete
copy of the By-laws of the Company as in effect on the date hereof.

          3.  Attached hereto as Annex C is a true and complete
copy of the resolutions duly adopted by the Board of Directors of
the Company [adopted by consent] as of _________________, 199_,
authorizing the execution, delivery and performance of each of the
documents mentioned therein, which resolutions have not been
revoked, modified, amended or rescinded and are still in full force
and effect.

          4.  The below-named persons have been duly qualified as
and at all times since ________________, 199_, to and including the
date hereof have been officers or representatives of the Company
holding the respective offices or positions below set opposite
their names and are authorized to execute on behalf of the Company
the below-mentioned Transfer and Administration Agreement and all
other Transaction Documents (as defined in such Transfer and
Administration Agreement) to which the Company is a party and the
signatures below set opposite their names are their genuine signa-
tures:

     Name           Office                 Signatures

               [OFFICE]                                          

               [OFFICE]                                          

          5.  The representations and warranties of the Company
contained in Section 3.1 of the Transfer and Administration
Agreement dated as of January 15, 1997 among the Company, 
[Proffitt's, Inc.] [McRae's, Inc.], Proffitt's Credit Corporation,
Enterprise Funding Corporation, NationsBank, N.A. and certain
financial institutions named therein are true and correct as if
made on the date hereof.

          WITNESS my hand and seal of the Company as of this ____
day of January __, 1997.




                                                                 
                                     Secretary
                                   

          I, the undersigned, Vice President of the Company, DO
HEREBY CERTIFY that _____________________ is the duly elected and
qualified Secretary of the Company and the signature above is -
his/her genuine signature.

          WITNESS my hand as of this ____ day of January, 1997.



                                                                 
                                   Vice President
                                   

                                                        Exhibit M
                                                       ----------


                      [Form of Certificate]


THIS CERTIFICATE OR ANY INTEREST HEREIN MAY NOT BE TRANSFERRED,
ASSIGNED, EXCHANGED OR CONVEYED EXCEPT IN ACCORDANCE WITH THE
TRANSFER AND ADMINISTRATION AGREEMENT REFERRED TO HEREIN.  THIS
CERTIFICATE HAS NOT BEEN AND WILL NOT BE REGISTERED UNDER THE
SECURITIES ACT OF 1933, AS AMENDED, OR UNDER ANY STATE SECURITIES
LAWS AND NO TRANSFER HEREOF MAY BE MADE EXCEPT IN ACCORDANCE WITH
THE SECURITIES ACT OF 1933, AS AMENDED AND ANY OTHER APPLICABLE
LAWS. 

No. 1                                                    One Unit
[Date]

Evidencing an undivided interest in a pool of accounts receivables
acquired from time to time in the ordinary course of business by
Proffitt's Credit Corporation (the "Transferor").

This Certificate does not evidence an interest in or obligation of
Proffitt's Credit Corporation.

          This certifies that NATIONSBANK, N.A., on behalf of and
as agent for Enterprise Funding Corporation and the Bank Investors
(as defined in the Agreement), as their respective interests may
appear from time to time, is the registered owner of a fractional
undivided interest in a pool of accounts receivables pursuant to
a Transfer and Administration Agreement among the Transferor,
Proffitt's, Inc., McRae's, Inc., Enterprise Funding Corporation,
NationsBank, N.A. and certain financial institutions named therein,
dated as of January 15, 1997 (the "Agreement").  The Receivables
consist of all accounts receivables generated under the Accounts
from time to time hereafter, all monies due or to become due in
payment of the Receivables and the other assets and interests as
provided in the Agreement.

          To the extent not defined herein, capitalized terms used
herein have the meanings assigned to such terms in the Agreement. 
This Certificate is issued under and is subject to the terms,
provisions and conditions of the Agreement, to which Agreement, as
amended from time to time, the holder hereof by virtue of the
acceptance hereof assents and by which the holder hereof is bound. 
In the event of any inconsistency or conflict between the terms of
this Certificate and the terms of the Agreement, the terms of the
Agreement shall control.

          This Certificate represents a fractional undivided inter-
est in the Receivables, including the right to receive Collections
and other amounts at the times and in the amounts specified in the
Agreement.  The aggregate interest in the Receivables represented
by this Certificate at any time shall equal the Buyers' Percentage
Factor as determined in accordance with the Agreement.

          IN WITNESS WHEREOF, the Transferor has caused this Cer-
tificate to be duly executed.


                         Proffitt's Credit Corporation



                         By:                                     
                             Name:
                             Title:



                                                        Exhibit N
                                                       ----------


                 Financial Covenant Definitions

          "Acquisition" shall mean, the acquisition of (i) a con-
trolling equity interest in another Person (including the purchase
of an option, warrant or convertible or similar type security to
acquire such a controlling interest at the time it becomes
exercisable by the holder thereof), whether by purchase of such
equity interest or upon exercise of an option or warrant for, or
conversion of securities into, such equity interest, or (ii) assets
of another Person which constitute all or substantially all of the
assets of such Person or all or substantially all of a line or line
of business conducted by or a division of such Person.

          "Agent" shall mean, for the purpose of these financial
covenant definitions, NationsBank of Texas, National Association,
a national banking association, in its capacity as agent for the
Lenders.

          "Applicable Commitment Percentage" shall mean at any time
for each Lender with respect to the Revolving Credit Facility
(including its Participations and its obligations under the Credit
Facilities Agreement to NationsBank of Texas, National Association
to acquire Participations), a fraction (expressed as a percentage),
(A) the numerator of which shall be the amount of such Lender's
Revolving Credit Commitment at such date of determination (which
Revolving Credit Commitment for each Lender as of the Closing Date
is set forth in Exhibit A attached hereto and incorporated herein
by reference), and (B) the denominator of which shall be the Total
Revolving Credit Commitment at such date of determination provided
that each Applicable Commitment Percentage of each Lender shall be
increased or decreased to reflect any assignments to or by such
Lender effected in accordance with Section 11.01 of the Credit
Facilities Agreement.

          "Borrower" shall mean, for the purpose of these financial
covenant definitions, Proffitt's, Inc., having a principal place
of business in Jackson, Mississippi.

          "Borrowing Base" means, at any time of determination, an
amount determined pursuant to the following formula:

     Borrowing
        Base   = Borrowing Base Factor multiplied by
             (Eligible Inventory - Commercial L/Cs)

          "Borrowing Base Factor" means 60% through the end of the
Borrower's fiscal year 1996 and 55% thereafter.

          "Capital Leases" means all leases which have been or
should be capitalized in accordance with GAAP as in effect from
time to time including Statement No. 13 of the Financial Accounting
Standards Board and any successor thereof.

          "Closing Date" means the date as of which the Credit
Facilities Agreement was executed by the Borrower, the Lenders and
the Agent and on which the conditions set forth in Section 5.01
thereof were satisfied.

          "Commercial L/Cs" means, at any date of determination,
the aggregated stated amount of outstanding commercial or
documentary letters of credit issued for the benefit of any Person
and for the account of the Borrower or any Subsidiary to the extent
that such letters of credit were issued in connection with the pur-
chase of inventory by the Borrower or such Subsidiary and such
inventory is determined to be an asset thereof and included as such
on its books and records.

          "Common Stock" means the common stock, par value $.10 per
share, of the Servicer.

          "Consistent Basis" in reference to the application of
GAAP means the accounting principles observed in the period
referred to are comparable in all material respects to those
applied in the preparation of the audited financial statements of
the Borrower referred to in Section 6.01(f)(i) of the Credit
Facilities Agreement and the audited financial statements of the
Servicer, Proffitt's and each other Person referred to in Section
5.1(a) of the Agreement.

          "Consolidated Capitalization" means, at any time at which
the amount thereof is to be determined, the sum of Consolidated
Funded Indebtedness plus Consolidated Shareholders' Equity.

          "Consolidated EBITDA" means, with respect to Proffitt's
and its Subsidiaries for any period of computation thereof, the sum
of, without duplication, (i) Consolidated Net Income, plus (ii)
Consolidated Interest Expense, plus (iii) taxes on income, plus
(iv) amortization, plus (v) depreciation, all determined on a
consolidated basis in accordance with GAAP applied on a Consistent
Basis; provided however, at all times until a Four-Quarter Period
wholly occurs after the Closing Date, Consolidated EBITDA shall be
calculated giving pro forma effect to the Parisian Acquisition for
the Four-Quarter Period ending on or most recently prior to the
date of computation; provided further, that certain one-time
extraordinary charges incurred by Proffitt's as a result of the
Parisian Acquisition and the Acquisition by Proffitt's of all the
capital stock of Younkers, Inc. pursuant to that certain Agreement
and Plan of Merger among Proffitt's, Baltic Merger Corporation and
Younkers, Inc. dated as of October 22, 1995 shall be excluded from
the computation of Consolidated EBITDA.

          "Consolidated Financing Charges" means those charges owed
and allocated to third parties with respect to accounts receivable
securitizations transacted in the ordinary course of business and
consistent with past practice.

          "Consolidated Fixed Charge Ratio" means, with respect to
Proffitt's and its Subsidiaries for the Four-Quarter Period ending
on the date of computation thereof, the ratio of (a) Consolidated
EBITDA plus Consolidated Financing Charges plus, to the extent
deducted in arriving at Consolidated EBITDA, lease, rental and all
other payments made in respect of or in connection with operating
leases, to (b) Consolidated Fixed Charges during such Four-Quarter
Period.

          "Consolidated Fixed Charges" means, with respect to
Proffitt's and its Subsidiaries, for the periods indicated, the sum
of, without duplication, (i) Consolidated Interest Expense, plus
(ii) to the extent deducted in arriving at Consolidated EBITDA,
lease, rental and all other payments made in respect of or in
connection with operating leases, plus (iii) current maturities of
Consolidated Funded Indebtedness, plus (iv) all dividends and other
distributions (other than distributions in the form of any stock
(including without limitation capital stock of the Proffitt's),
security, note or other instrument) paid during such period
(regardless of when declared) on any shares of capital stock of
Proffitt's then outstanding, including without limitation its
Common Stock and its preferred stock, plus (v) Consolidated
Financing Charges, all determined on a consolidated basis in accor-
dance with GAAP applied on a Consistent Basis.

          "Consolidated Funded Indebtedness" means, at any time as
of which the amount thereof is to be determined, all indebtedness
in respect of money borrowed of Proffitt's and its Subsidiaries,
including without limitation all Capital Leases and the deferred
purchase price of any property or asset, evidenced by a promissory
note, bond or similar written obligation for the payment of money
(including, but not limited to, conditional sales or similar title
retention agreements and all current maturities and borrowings
under short term loans) plus the face amount of all issued and
outstanding standby letters of credit and all obligations (to the
extent not duplicative) arising under such letters of credit, all
determined on a consolidated basis in accordance with GAAP applied
on a Consistent Basis.

          "Consolidated Interest Expense" means, with respect to
any period of computation thereof, the gross interest expense of
Proffitt's and its Subsidiaries, including without limitation (i)
the amortization of debt discounts, (ii) the amortization of all
fees (including, without limitation, fees payable in respect of a
Swap Agreement) payable in connection with the incurrence of
Indebtedness to the extent included in interest expense and (iii)
the portion of all payments made in connection with Capital Leases
allocable to interest expense, all determined on a consolidated
basis in accordance with GAAP applied on a Consistent Basis.

          "Consolidated Net Income" means, for any period of
computation thereof, the gross revenues from operations of
Proffitt's and its Subsidiaries (including interest income from
investments), less all operating and non-operating expenses of
Proffitt's and its Subsidiaries including taxes on income, all
determined on a consolidated basis in accordance with GAAP applied
on a Consistent Basis; but excluding as income: (i) net gains on
the sale, conversion or other disposition of capital assets, net
gains on the acquisition, retirement, sale or other disposition of
capital stock and other securities of Proffitt's or its Subsid-
iaries, and net gains on the collection of proceeds of life
insurance policies, which net gains in the aggregate during any
Four-Quarter Period exceed $200,000, (ii) any write-up of any
asset, and (iii) any other net gain or credit of an extraordinary
nature, all determined in accordance with GAAP applied on a
Consistent Basis.

          "Consolidated Shareholders' Equity" means at any time as
of which the amount thereof is to be determined, the sum of the
following in respect of Proffitt's and its Subsidiaries (determined
on a consolidated basis and excluding intercompany items among
Proffitt's and its Subsidiaries and any upward adjustment after the
Closing Date due to revaluation of assets): (i) the amount of
issued and outstanding share capital, plus (ii) the amount of addi-
tional paid-in capital and retained income (or, in the case of a
deficit, minus the amount of such deficit), plus (iii) the amount
of any foreign currency translation adjustment (if positive, of,
if negative, minus the amount of such translation adjustment) minus
(iv) the book value of any treasury stock and the book value of any
stock subscription receivables, all as determined in accordance
with GAAP applied on a Consistent Basis.

          "Consolidated Senior Indebtedness" means at any time as
of which the amount thereof is to be determined, the difference of
all Consolidated Funded Indebtedness then outstanding, including
without limitation any Loans, minus the aggregate principal amount
of any Consolidated Funded Indebtedness then outstanding
subordinate in terms acceptable to the Agent and the Required
Lenders of payment and available remedy to the Loans and the terms
and conditions set forth herein, including without limitation
Consolidated Subordinated Debt.

          "Consolidated Subordinated Debt" means at any time as of
which the amount thereof is to be determined, the sum of the
following in respect of Proffitt's and its Subsidiaries determined
on a consolidated basis: (i) the Convertible Subordinated
Debentures, (ii) the Junior Subordinated Debentures, (iii) the
Parisian Senior Subordinated Notes and (iv) all other Consolidated
Funded Indebtedness which is by its terms subordinate in all
respects to the Loans as required by, and in substance acceptable
to, the Agent.

          "Contingent Obligation" of any Person means (i) all
contingent liabilities required (or which, upon the creation or
incurring thereof, would be required) to be included in the
consolidated financial statements (including footnotes) of such
Person in accordance with GAAP applied on a Consistent Basis,
including Statement No. 5 of the Financial Accounting Standards
Board, (ii) all reimbursement obligations of such Person with
respect to any letter of credit and all obligations of such Person
guaranteeing or in effect guaranteeing any Indebtedness, dividend
or other obligation of any other Person (the "primary obligor") in
any manner, whether directly or indirectly, including obligations
of such Person however incurred:

               (i)  to purchase such Indebtedness or other
          obligation or any property or assets constituting
          security therefor;

               (ii) to advance or supply funds in any manner (i)
          for the purchase or payment of such Indebtedness or
          other obligation, or (ii) to maintain a minimum working
          capital, net worth or other balance sheet condition or
          any income statement condition of the primary obligor;

               (iii)     to grant or convey any lien, security
          interest, pledge, charge or other encumbrance on any
          property or assets of such Person to secure payment of
          such Indebtedness or other obligation;

               (iv) to lease property or to purchase securities or
          other property or services primarily for the purpose of
          assuring the owner or holder of such Indebtedness or
          obligation of the ability of the primary obligor to make
          payment of such Indebtedness or other obligation; or

               (v)  otherwise to assure the owner of the
          Indebtedness or such obligation of the primary obligor
          against loss in respect thereof;

with respect to Contingent Obligations (such as litigation,
guarantees and pension plan liabilities), such liabilities shall
be computed at the amount which, in light of all the facts and
circumstances existing at the time, represent the present value of
the amount which can reasonably be expected to become an actual or
matured liability.

          "Convertible Subordinated Debentures" means the 4 3/4%
Convertible Subordinated Debentures Due 2003 of Proffitt's in the
aggregate principal amount of $86,250,000 issued pursuant to that
certain Indenture dated as of October 26, 1993, between Proffitt's
and Union Planters National Bank, as trustee (the "Convertible
Subordinated Debentures Indenture").

          "Credit Facilities Agreement" shall mean that certain
Credit Facilities and Reimbursement Agreement, dated as of October
11, 1996, among Proffitt's, Inc., as Borrower, each Lender party
thereto and NationsBank of Texas, National Association, in its
capacity as Agent for the Lenders, as amended and modified up to
January 15, 1996.

          "Four-Quarter Period" means a period of four full
consecutive quarter annual periods, taken together as one
accounting period, and in the event any such quarter annual period
occurs prior to the effective date of the Parisian Acquisition, or
is the period in which such effective date occurs (each a "Pre-Acquisition
Period"), all financial statements, data, computations
and determinations for such Four-Quarter Period shall be made on
a pro forma basis for each Pre-Acquisition Period giving effect to
the Parisian Acquisition for all prior periods.

          "Indebtedness" means with respect to any Person, without
duplication, all Indebtedness for Money Borrowed, all indebtedness
of such Person for the acquisition of property, all indebtedness
secured by any Lien on the property of such Person whether or not
such indebtedness is assumed, all liability of such Person by way
of endorsements (other than for collection or deposit in the
ordinary course of business), all Contingent Obligations, all Rate
Hedging Obligations, that portion of obligations with respect to
Capital Leases and other items which in accordance with GAAP is
classified as a liability on a balance sheet; but excluding all
accounts payable and accruals, in each case in the ordinary course
of business and only so long as payment therefor is due within one
year; provided that in no event shall the term Indebtedness include
surplus and retained earnings, minority interest in Subsidiaries,
lease obligations (other than pursuant to Capital Leases), reserves
for deferred income taxes and investment credits, other deferred
credits and reserves, and deferred compensation obligations.

          "Junior Subordinated Debentures" means the 7.5% Junior
Subordinated Debentures Due March 31, 2004 of Proffitt's issued in
the original aggregate principal amount of $17,500,000.

          "Lender" shall mean each lender having executed and
delivered a signature page to the Credit Facilities Agreement or
an instrument of assignment with respect to the Credit Facilities
Agreement pursuant to Section 11.01 thereof on or prior to January
15, 1997.

          "Letter of Credit" means a standby letter of credit
issued by NationsBank of Texas, National Association, for the
account of the Borrower in favor of a Person advancing credit or
securing an obligation on behalf of the Borrower.

          "Lien" means any interest in property securing any
obligation owed to, or a claim by, a Person other than the owner
of the property, whether such interest is based on the common law,
statue or contract, and including but not limited to the lien or
security interest arising from a mortgage, encumbrance, pledge,
security agreement, conditional sale or trust receipt or a lease,
consignment or bailment for security purposes.  For the purposes
of the Credit Facilities Agreement and these financial covenants,
the Borrower and its Subsidiaries shall be deemed to be the owners
of any property which either of them have acquired or hold subject
to a conditional sale agreement, financing lease, or other arrange-
ment pursuant to which title to the property has been retained by
or vested in some other Person for security purposes.

          "Loan" or "Loans" means any of the Revolving Credit Loans
or Swing Line Loans.

          "Outstanding Letters of Credit" means all undrawn amounts
of Letters of Credit plus all Reimbursement Obligations.

          "Parisian" means Parisian, Inc., an Alabama corporation,
acquired as part of the Parisian Acquisition and thereafter a
Subsidiary.

          "Parisian Acquisition" means the Acquisition by
Proffitt's of Parisian wherein each issued and outstanding share
of Parisian's common shares will be converted into cash and shares
of the common stock of Proffitt's, substantially in accordance with
the terms and conditions of the Purchase Agreement.

          "Parisian Senior Subordinated Notes" means the 9.875%
Senior Subordinated Notes Due 2003 of Parisian in the aggregate
principal amount of $125,000,000 issued pursuant to the Parisian
Indenture.

          "Participation" means, with respect to any Lender other
than NationsBank of Texas, N.A., the extension of credit
represented by a participation of such Lender under the Credit
Facilities Agreement in the liability of NationsBank of Texas,
N.A., in respect of a Swing Line Loan made or Letter of Credit
issued by NationsBank of Texas, N.A. in accordance with the terms
of the Credit Facilities Agreement.

          "Person" means an individual, partnership, limited
partnership, corporation, limited liability corporation, trust,
unincorporated organization, association, joint venture or a
government or agency or political subdivision thereof.

          "Purchase Agreement" means that certain Agreement and
Plan of Merger by and among Parisian, Casablanca Merger Corp., an
Alabama corporation and wholly owned subsidiary of the Borrower,
and the Borrower dated as of July 8, 1996 setting forth the terms
and conditions of the Parisian Acquisition.

          "Rate Hedging Obligations" means any and all obligations
of the Borrower, whether absolute or contingent and howsoever and
whensoever created, arising, evidenced or acquired (including all
renewals, extensions and modifications thereof and substitutions
therefor), under (a) any and all agreements, devices or
arrangements designed to protect at least one of the parties
thereto from the fluctuations of interest rates, exchange rates or
forward rates applicable to such party's assets, liabilities or
exchange transactions, including, but not limited to, U.S. dollar-denominated
or cross-currency interest rate exchange agreements,
forward currency exchange agreements, interest rate cap or collar
protection agreements, forward rate currency or interest rate
options, puts, warrants and those commonly known as interest rate
"swap" agreements; and (b) any and all cancellations, buybacks,
reversals, terminations or assignments of any of the foregoing.

          "Required Lenders" means, as of any date, Lenders on such
date having Credit Exposure (as defined below) aggregating at least
51% of the aggregate Credit Exposure of all the Lenders on such
date.  For purposes of the preceding sentence, the amount of the
"Credit Exposure" of each Lender shall be equal at all times (i)
other than following the occurrence and during the continuance of
an Event of Default (as defined in the Credit Facilities
Agreement), to its Revolving Credit Commitment, and (ii) following
the occurrence and during the continuance of an Event of Default
(as defined in the Credit Facilities Agreement), to the aggregate
principal amount of Revolving Credit Loans owing to such Lender
plus the amount of such Lender's Applicable Commitment Percentage
of Swing Line Outstanding and Outstanding Letters of Credit;
provided that, if any Lender shall have failed to pay to
NationsBank of Texas, National Association, its Applicable Commit-
ment Percentage of any Swing Line Loan or drawing under any Letter
of Credit resulting in an outstanding Reimbursement Obligation,
such Lender's Credit Exposure attributable to such Swing Line
Outstanding or outstanding Letters of Credit or both shall be
deemed to be held by NationsBank of Texas, National Association for
purposes of this definition.

          "Revolving Credit Facility" means the facility described
in Section 2.01 of the Credit Facilities Agreement providing for
Loans to the Borrower by the Lenders in the aggregate principal
amount equal to (i) the lesser of the Borrowing Base and the Total
Revolving Credit Commitment, less (ii) the aggregate principal
amount of Swing Line Outstanding and Outstanding Letters of Credit.

          "Revolving Credit Loan" means a Loan made pursuant to the
Revolving Credit Facility (but specifically excludes all Swing Line
Loans).

          "Subsidiary" means any corporation or other entity in
which more than 50% of its outstanding voting stock or more than
50% of all equity interests is owned directly or indirectly by the
Borrower and/or by one or more of the Borrower's Subsidiaries at
or after the Closing Date, including without limitation Parisian,
Inc.

          "Swap Agreement" means, for the purpose of these
financial covenant definitions, one or more agreements between the
Borrower and another Person, on terms mutually acceptable to the
Borrower and such Person, which agreements create Rate Hedging
Obligations.

          "Swing Line Loans" means Loans made by NationsBank of
Texas, National Association to the Borrower pursuant to Section
2.02 of the Credit Facilities Agreement.

          "Swing Line Outstandings" means, as of any date of
determination, the aggregate principal amount of all Swing Line
Loans then outstanding.

          "Total Letter of Credit Commitment" shall mean an amount
equal to $15,000,000, "Total Revolving Credit Commitment" means an
amount equal to $275,000,000, as reduced from time to time in
accordance with Section 2.09 of the Credit Facilities Agreement;
the Total Letter of Credit Commitment and the Total Swing Line
Commitment are included within, and are not in addition to, the
Total Revolving Credit Commitment.

          "Total Swing Line Commitment" means an amount equal to
$20,000,000.


                                                        Exhibit O
                                                        ---------

                 Financial Covenants and Ratios

Capitalized terms used in this Exhibit which are defined in Exhibit
N hereto shall have the meanings set forth therein. 

1.   Proffitt's Inc. shall not permit at any time during the peri-
     ods set forth below the ratio of Consolidated Senior Indebt-
     edness to Consolidated Capitalization to be greater than the
     ratios set forth opposite the following respective periods:

               Period                             Ratio

Closing Date through Fiscal Year End 1996    .50 to 1.00
At all times thereafter                      .40 to 1.00


2.   Proffitt's Inc. shall not permit, at any time during any
     four-quarter period of Proffitt's Inc. ending during the
     periods set forth below, the Consolidated Fixed Charge Ratio
     for such four-quarter period to be equal to or less than the
     ratios set forth opposite the respective periods below:

               Period                             Ratio

Closing Date through Fiscal Year End 1996    1.25 to 1.00
At all times thereafter                      1.50 to 1.00


3.   Proffitt's Inc. shall not permit at any time the ratio of
     Consolidated Funded Indebtedness to Consolidated EBITDA to be
     equal to or greater than the following ratios set forth
     opposite the following periods below:

               Period                             Ratio

Closing Date through Fiscal Year End 1996    4.00 to 1.00
At all times thereafter                      3.50 to 1.00



                                                        Exhibit P
                                                       ----------

                   [FORM OF CYCLE CERTIFICATE]




X:\WPDATA\JAS\PROFFITT\SECURITI\10-K.497\EX-10-8.ASC

                             AMENDMENT TO
                 TRANSFER AND ADMINISTRATION AGREEMENT


          AMENDMENT (this "Amendment") dated as of January 30, 1997 to
the TRANSFER AND ADMINISTRATION AGREEMENT, dated as of January 15, 1997,
(the "Agreement") by and among PROFFITT'S CREDIT CORPORATION, a Nevada
corporation, as transferor (in such capacity, the "Transferor"),
PROFFITT'S, INC., a Tennessee corporation ("Proffitt's") in its capacity
as servicer guarantor ("Servicer Guarantor"), MCRAE'S, INC., a Missis-
sippi corporation, as servicer (the "Servicer" or "McRae's"), ENTERPRISE
FUNDING CORPORATION, a Delaware corporation (the "Company") and
NATIONSBANK, N.A., a national banking association ("NationsBank"), as
agent for the Company and the Bank Investors (in such capacity, the
"Agent") and as a Bank Investor.


                         W I T N E S S E T H :


          WHEREAS, the Company, the Transferor, Proffitt's, the Servicer
Guarantor, the Servicer and NationsBank have entered into the Agreement
and wish to amend the Agreement as hereinafter provided.
          
          NOW, THEREFORE, in consideration of the foregoing and of the
mutual covenants herein contained, the parties hereto hereby agree as
follows:

          SECTION 1.  Defined Terms.  Unless otherwise defined herein,
the terms used herein shall have the meanings assigned to such terms in
the Agreement.  Terms defined in the Agreement and defined in this
Section 1 are amended hereby and shall have the meanings assigned in
this Section 1.  For convenience of reference only, text representing
modifications to the existing language of any definition found in the
Agreement is italicized.

          "Account" shall mean all credit or charge accounts established
pursuant to an Account Agreement between (i) each Designated Seller
other than Parisian, Inc. and an Obligor as of the Cut-Off Date and on
any day thereafter, or (ii) Parisian, Inc. and an Obligor as of the
Parisian Cut-Off Date and on any day thereafter.  The Accounts shall be
identified by account number and by the Outstanding Principal Balance as
of the Cut-Off Date or as of the Parisian Cut-Off Date, as applicable,
and referred to in the Account Schedule delivered to the Agent on the
Closing Date in the case of (i) above, and on the Effective Date, in the
case of (ii) above, pursuant to Section 2.8, and shall include any
Related Account. Any Account established after the Cut-Off Date and the
Parisian Cut-Off Date also shall be identified on and referred to in the
Account Schedule as such schedule may be amended from time to time
pursuant to Section 2.8.

          "Account Agreement" shall mean the credit and charge card
agreements governing the rights and obligations of the applicable
Designated Seller and each obligor using the private label credit card
identified as a "McRae's," "Parisian," "Proffitt's" (or other Designated
Seller) credit card, as parties thereto, and each Federal Truth in Lend-
ing Statement for the Accounts, in substantially the forms attached as
Exhibit A to this Agreement, as such agreements or statement may be
amended, modified or otherwise changed from time to time.

          "Credit Guidelines" shall mean (i) the Designated Sellers'
credit and collection policy or policies and practices, relating to
Accounts and Receivables existing on the Closing Date and (ii) with
respect to, and for only so long as there are any, Parisian Receivables,
the Parisian Credit Guidelines, in each case as referred to in Exhibit
B attached hereto, as modified and as supplemented from time to time in
compliance with Section 5.2(c) and 5.2(d). 

          "Default Ratio" means, with respect to any Collection Period,
the ratio (expressed as a percentage) computed as of the last day of
each Collection Period by dividing (i) the product of (x) 12 and (y) the
aggregate amount of Receivables which became Defaulted Receivables
during such Collection Period by (ii) the aggregate amount of all Re-
ceivables (other than Parisian Receivables and Defaulted Receivables) as
of the last day of the prior Collection Period.

          "Defaulted Receivable" means any Receivable other than a
Parisian Receivable: (i) as to which any payment, or part thereof,
remains unpaid for 181 days or more from the original due date for such
Receivable; (ii) as to which an Event of Bankruptcy has occurred and is
continuing with respect to the Obligor thereof; (iii) which has been
identified by the Transferor, the Designated Seller or the Servicer as
uncollectible; or (iv) which, consistent with the Credit Guidelines,
should be written off as uncollectible.

          "Delinquency Ratio" means, the ratio (expressed as a
percentage) computed as of the last day of each Collection Period by
dividing (i) the aggregate amount of all Delinquent Receivables as of
such date by (ii) the aggregate amount of all Receivables (other than
Parisian Receivables and Defaulted Receivables) as of such date.

          "Delinquent Receivable" means any Receivable other than a
Parisian Receivable:  (i) as to which any payment, or part thereof, re-
mains unpaid for more than 30 days from the original due date for such
Receivable and (ii) which is not a Defaulted Receivable. 

          "Designated Seller" means (i) Proffitt's, Inc., a Tennessee
corporation, (ii) McRae's, Inc. a Mississippi corporation, (iii)
Parisian, Inc., an Alabama corporation, and until merged with and into
Parisian, Inc., Parisian Services, Inc. and (iv) any other Person desig-
nated with the written consent of the Agent as the "seller" under any
Receivables Purchase Agreement, and in each case such Person's succes-
sors and permitted assigns.

          "Dilution Ratio" shall mean the ratio (expressed as a
percentage) computed as of the last day of each Collection Period by
dividing (i) the aggregate amount by which Receivables are reduced or
cancelled as a result of any defective, rejected or returned merchandise
or services and all credits, rebates, discounts, disputes, warranty
claims, repossessed or returned goods, chargebacks, allowances, or any
other downward adjustments to the balance of such Receivable without
receiving Collections therefor and prior to such Receivable becoming a
Defaulted Receivable or a Parisian Charge-Off, (whether effected through
the granting of credits against the applicable Receivables or by the
issuance of a check or other payment in respect of (and as payment for)
such reduction) by a Designated Seller, the Transferor or the Servicer,
provided to Obligors in respect of Receivables during such month by (ii)
the aggregate Outstanding Principal Balance of all Receivables as of the
last day of the preceding Collection Period.

          "Effective Date" means the date occurring after all conditions
precedent described in Section 19 of this Amendment have been fulfilled
on which each of the Company, the Transferor, Proffitt's, the Servicer
Guarantor, the Servicer and NationsBank shall have executed and deliv-
ered one or more counterparts of this Amendment and each shall have re-
ceived one or more counterparts of this Amendment executed by the
others.

          "Eligible Account" shall mean, as of the Cut-Off Date or, with
respect to Accounts related to Parisian Receivables, as of the Parisian
Cut-Off Date (and, with respect to Accounts arising after the Cut-Off
Date and the Parisian Cut-Off Date, as applicable, as of the date of
creation), each Account in existence and owned by a Designated Seller:

          (a)  which is payable in United States Dollars;

          (b)  the credit card or cards related thereto have not been
reported lost or stolen or designated fraudulent;

          (c)  the Obligor on which has provided, as its most recent
billing address, an address located in the United States or its territo-
ries or possessions, or Canada, or which is a United States military
address;

          (d)  which is not an Account as to which any of the Receiv-
ables existing thereunder are Defaulted Receivables or Receivables that
have been otherwise charged-off or written-off as uncollectible;

          (e)  which has been created by a Designated Seller in the
ordinary course of its business in accordance with, or under standards
no less stringent than, the Credit Guidelines;

          (f)  with respect to which the applicable Designated Seller
has good title thereto, free and clear of all Adverse Claims; and

          (g)  the Obligor on which has not been identified by the
Servicer or the Transferor, as applicable, in its computer files as
having (i) died, (ii) commenced, or had commenced in respect of such
Obligor, a case, action or proceeding under any law of any jurisdiction
relating to bankruptcy, insolvency, reorganization or relief of debtors,
seeking relief with respect to such Obligor's debts, or seeking to have
such Obligor adjudicated bankrupt or insolvent, or to have a receiver,
trustee, custodian or other similar official appointed for such Obligor
or for all or any substantial part of such Obligor's assets or (iii)
made a general assignment of such Obligor's assets for the benefit of
such Obligor's creditors, which assignment is then in full force and
effect.

          "Eligible Receivable" means, at any time, any Receivable:

          (a)  with respect to which, the related Account is an Eligible
Account;

          (b)  which has been originated by a Designated Seller in the
ordinary course of its business, sold to the Transferor pursuant to (and
in accordance with) the Receivables Purchase Agreement and to which the
Transferor has good title thereto, free and clear of all Adverse Claims;

          (c) which (together with the Collections and Related Security
related thereto) has been the subject of either a valid transfer and
assignment from the Transferor to the Agent, on behalf of the Company
and the Bank Investors, of all of the Transferor's right, title and
interest therein or the grant of a first priority perfected security
interest therein (and in the Collections and Related Security related
thereto), effective until the termination of this Agreement;

          (d)  which arises pursuant to an Account with respect to which
the applicable Designated Seller and the Transferor has performed all
obligations required to be performed by it thereunder, including without
limitation shipment of the merchandise and/or the performance of the
services purchased thereunder;

          (e)  a purchase of which with the proceeds of Commercial Paper
would constitute a "current transaction" within the meaning of Section
3(a)(3) of the Securities Act of 1933, as amended;

          (f)  which is an "account" or a "general intangible" or
"chattel paper" within the meaning of Article 9 of the UCC of all appli-
cable jurisdictions;

          (g)  which arises under an Account that, together with such
Receivable, is in full force and effect and constitutes the legal, valid
and binding obligation of the related Obligor enforceable against such
Obligor in accordance with its terms and is not subject to any
litigation, right of rescission, dispute, offset, counterclaim or other
defense;

          (h)  which was created in compliance, in all material re-
spects, with all laws, rules or regulations applicable thereto (in-
cluding, without limitation, laws, rules and regulations relating to
truth in lending, fair credit billing, fair credit reporting, equal
credit opportunity, fair debt collection practices and privacy) and
pursuant to an Account Agreement which complies, in all material re-
spects, with all such laws, rules and regulations;

          (i)  which (A) satisfies all applicable requirements of the
Credit Guidelines, (B) has not been waived or modified except in
accordance with the Credit Guidelines, and (C) is assignable without the
consent of, or notice to, the Obligor thereunder;

          (j)  the Obligor of which has been directed to make all
payments to a specified account of the Servicer with respect to which
there shall be a Lock-Box Agreement in effect; 

          (k)  with respect to which all material consents, licenses,
approvals or authorizations of, or registrations or declarations with,
any Governmental Authority required to be obtained, effected or given by
the Transferor or by the applicable Designated Seller in connection with
the creation of such Receivable or the execution, delivery, creation and
performance by the Transferor or by the applicable Designated Seller of
the Account Agreement pursuant to which such Receivable was created,
have been duly obtained, effected or given and are in full force and
effect;

          (l)  the assignment of which under the Receivables Purchase
Agreement by the applicable Designated Seller and hereunder by the
Transferor does not violate, conflict or contravene any applicable laws,
rules, regulations, orders or writs or any contractual or other re-
striction, limitation or encumbrance; and

          (m)  as to which the Obligor has not exceeded its credit limit
by an amount in excess of the greater of (i) $300 or (ii) 10% of such
credit limit as determined as of each cycle closing date, except for
exceptions which are immaterial in the aggregate.

          "Facility Limit" means $300,000,000; provided that such amount
may not at any time exceed the aggregate Commitments at any time in
effect; provided, further, that (i) if after the occurrence of a
Parisian Termination Event, the Buyer's Percentage Factor (calculated
without giving effect to the inclusion of any Parisian Receivables) is
equal to or less than the Maximum Buyer's Percentage Factor, the Facili-
ty Limit shall mean $175,000,000, and (ii) from and after the Termina-
tion Date the Facility Limit shall at all times equal the Net Investment
plus the Aggregate Interest Component.

          "Finance Charge Collections" shall mean that portion of the
Collections with respect to the Receivables which are properly
designated in the Accounts as Finance Charges, together with (i) any
Recoveries (net of liquidation expenses, if any) in respect of Defaulted
Receivables, Parisian Charge-Offs and Related Security with respect
thereto and (ii) all Discount Receivable Collections.

          "Net Portfolio Yield" shall mean, with respect to any
Collection Period, the annualized percentage equivalent of a fraction
the numerator of which is Finance Charge Collections less the Carrying
Costs for such Collection Period less the aggregate outstanding balance
of all Receivables which became Defaulted Receivables during such
Collection Period less Parisian Charge-Offs for such Collection Period
less the Servicing Fee with respect to such Collection Period and the
denominator of which is the daily average aggregate Outstanding Princi-
pal Balance of all Receivables during such Collection Period.

          "Outstanding Principal Balance" means, with respect to any Re-
ceivable at any time, the then outstanding principal amount thereof
excluding any accrued and outstanding Finance Charges related thereto
and giving effect to the amount of any credit balances and other adjust-
ments existing with respect to such Receivable on such day.  The out-
standing principal amount of (i) any Defaulted Receivables and (ii) any
Parisian Receivable written off as uncollectible shall be considered to
be zero for the purposes of any determination hereunder of the aggregate
Outstanding Principal Balance of the Receivables or the aggregate
Outstanding Principal Balance of Eligible Receivables.

          "Parisian Amortization Period" means the period of time
commencing upon the occurrence of a Parisian Termination Event and
ending on the first Business Day following the day upon which the Agent
has released its lien on the Parisian Receivables pursuant to Section
2.15.

          "Parisian Charge-Offs" means, for any period of determination,
the aggregate amount of Parisian Receivables written off as
uncollectible during such period in accordance with Parisian's Credit
Guidelines.

          "Parisian's Credit Guidelines" shall mean the Parisian, Inc.
credit and collection policy or policies and practices, relating to
Accounts and Parisian Receivables existing on the Parisian Cut-Off Date
and referred to in Exhibit B attached hereto, as modified and supple-
mented in compliance with Section 5.2(c) and 5.2(d).

          "Parisian Cut-Off Date" shall mean January 29, 1997.

          "Parisian Default Ratio" means, as of the end of any calendar
month, the decimal equivalent of the fraction (expressed as a
percentage) the numerator of which equals the aggregate amount of Pari-
sian Charge-Offs occurring in such period, and the denominator of which
is the aggregate outstanding balance of all Parisian Receivables as of
the last day of the prior Collection Period, excluding from such
balance, without duplication, the amount of Parisian Charge-Offs.
 
          "Parisian Delinquency Ratio" means, as of the end of any
calendar month, the decimal equivalent of a fraction (expressed as a
percentage) the numerator of which is the aggregate outstanding balance
of all Parisian Receivables that are 60 or more days (inclusive) past
due (as determined in accordance with the Parisian Credit Guidelines and
that do not also constitute Parisian Charge-Offs), and the denominator
of which equals the aggregate outstanding balance of all Parisian
Receivables (other than Parisian Charge-Offs) as of the end of such day.

          "Parisian Receivables" means the indebtedness owed by any
Obligor and sold to the Transferor pursuant to that certain Receivables
Purchase Agreement dated as of the date hereof, between the Transferor,
as purchaser thereunder, Parisian, Inc. and Parisian Services, Inc.,
each as seller thereunder and McRae's, Inc., as servicer thereunder,
whether constituting an account, chattel paper, instrument, investment
property or general intangible, and arising in connection with the sale
or lease of merchandise or the rendering of services, and includes the
right to payment of any Finance Charges and other obligations of such
Obligor with respect thereto.  A Parisian Receivable shall be deemed to
have been created or the amount thereof increased as of the end of the
day on the Date of Processing of such Parisian Receivable or such in-
crease to the amount thereof.

          "Parisian Termination Event" shall mean (i) the occurrence, as
of the last day of any calendar month, of either of the following: (A)
the three month average of the Parisian Delinquency Ratio has exceeded
4.0% for two consecutive months, or (B) the three month average of the
Parisian Default Ratio has exceeded 7.0% for two consecutive months, or
(ii) the failure of Parisian, Inc. to convert the Parisian Credit
Guidelines and related accounts receivable management systems to the
systems employed by Proffitt's, Inc. and McRae's, Inc. on or prior to
September 30, 1997.

          "Receivable" means the indebtedness owed to a Designated
Seller by any Obligor (without giving effect to any purchase under the
Receivables Purchase Agreement by the Transferor at any time) under an
Account and sold by such Designated Seller to the Transferor pursuant to
a Receivables Purchase Agreement, whether constituting an account, chat-
tel paper, instrument, investment property or general intangible, aris-
ing in connection with the sale or lease of merchandise or the rendering
of services, and includes the right to payment of any Finance Charges
and other obligations of such Obligor with respect thereto.  A
Receivable shall (i) be deemed to have been created or the amount
thereof increased as of the end of the day on the Date of Processing of
such Receivable or such increase to the amount thereof and (ii) from and
after the time the Agent shall have released its lien on the Parisian
Receivables pursuant to Section 2.15, shall not include in its meaning,
any Parisian Receivable. 

          "Recoveries" shall mean all amounts received or collected by
the Servicer with respect to Defaulted Receivables plus the aggregate
amount of cash received during such period (net of out-of-pocket collec-
tion expenses, including reasonable attorneys' fees, of persons other
than Parisian or Parisian Services, Inc.) on Parisian Receivables
previously written off as uncollectible in accordance with Parisian's
Credit Guidelines.

          "Related Account" shall mean an Account having the following
characteristics:  (i) such Related Account was originated in accordance
with the applicable Credit Guidelines; (ii) the Obligor or Obligors with
respect to such Related Account is the same Person or Persons as the
Obligor or Obligors of an Account; (iii) such Related Account is
originated as a result of the credit card with respect thereto being
lost or stolen; and (iv) such Related Account can be traced or
identified as a successor account to an Account by reference to or by
way of the computer or other records of the Servicer or the Transferor.

          SECTION 2.  Amendment to Section 2.5 ("Allocations of
Collections; Non-Liquidation Settlement and Reinvestment Procedures;
Servicer Advances").  (a) Clause (v) of Section 2.5(a) of the Agreement
is hereby deleted in its entirety and replaced with the following text
(solely for convenience of reference, the revised language in this
subsection is italicized):

               "(v)  fifth, with respect to any Remittance Date
     occurring on or after the Termination Date, to the payment of
     the Buyers' Percentage Factor of the sum of (A) the outstand-
     ing balance of Receivables which have become Defaulted Receiv-
     ables during such Collection Period plus (B) Parisian Charge-Offs for
     such Collection Period, which payment shall be treat-
     ed as a portion of Principal Collections allocable to the
     Company and applied pursuant to Section 2.5(b) below;"

          (b)  The first paragraph of subsection (b) of Section 2.5 is
hereby deleted in its entirety and replaced with the following text
(solely for convenience of reference, the revised language in this
subsection is italicized):

          "On each Remittance Date occurring (x) prior to the
     Termination Date and (y) at any time other than during the
     Parisian Amortization Period, (i) the Servicer shall allocate
     to the Company and/or the Bank Investors the Buyers' Percent-
     age Factor of Principal Collections received during the
     related Collection Period and not previously applied or ac-
     counted for and, at the Transferor's option, (A) pay such
     amount to the Transferor, for the benefit of the Company
     and/or the Bank Investors, and the Transferor shall apply such
     amount toward the purchase of additional undivided percentage
     interests in each Receivable pursuant to Section 2.2(b), or
     (B) pay such amount to the Agent in reduction of the Net In-
     vestment and (ii) the Servicer shall pay to the Transferor the
     portion of such Principal Collections not allocated to the
     Transferred Interest and remaining after any reallocations
     pursuant to Section 2.5(c) below.

          (c)  The second paragraph of subsection (b) of Section 2.5 is
hereby deleted in its entirety and replaced with the following text
(solely for convenience of reference, the revised language in this
subsection is italicized):

          "On each Remittance Date during the Parisian Amortization
     Period, or immediately following the Parisian Amortization
     Period if the Parisian Amortization Period ends subsequent to
     the immediately preceding Remittance Date, or on or subsequent
     to the Termination Date, the Servicer shall allocate to the
     Company or the Bank Investors, as applicable, the Buyers'
     Percentage Factor of all Principal Collections received during
     the related Collection Period and not previously applied or
     accounted for and pay such amount to the Agent in reduction of
     the Net Investment.  In the event that either the Parisian
     Amortization Period has commenced or the Termination Date oc-
     curred as a result of a Termination Event, the portion of such
     Principal Collections not allocated to the Transferred In-
     terest and remaining after any reallocations pursuant to
     Section 2.5(c) below shall be distributed to the Agent in
     reduction of the Net Investment and, in the case of any other
     Termination Date, the portion of such Principal Collections
     not allocated to the Transferred Interest and remaining after
     any allocations pursuant to Section 2.5(c) below shall be dis-
     tributed to the Transferor."

          SECTION 3.  Amendment to Section 2.6 ("Liquidation Settlement
Procedures").  (a) The first paragraph of Section 2.6 is hereby deleted
in its entirety and replaced with the following text (solely for conve-
nience of reference, the revised language in this subsection is itali-
cized):

          "If, on the Termination Date or the first day of the
     Parisian Amortization Period the Buyers' Percentage Factor is
     greater than the Maximum Buyers' Percentage Factor, then the
     Transferor shall immediately pay to the Agent, for the benefit
     of the Company or the Bank Investors, as applicable, from
     previously received Principal Collections, an amount equal to
     the amount that, when applied in reduction of the Net Invest-
     ment, will result in a Buyers' Percentage Factor less than or
     equal to the Maximum Buyers' Percentage Factor.  Such amount
     shall be applied by the Agent to the reduction of the Net In-
     vestment.  On each Remittance Date occurring during the
     Parisian Amortization Period or on and following the Termina-
     tion Date, Principal Collections shall be applied in accor-
     dance with Section 2.5(b)."
     
          SECTION 4.  Amendment to Section 2.9 ("Deemed Collections;
Application of Payments"). (a)  Subsection (a) of Section 2.9 is hereby
deleted in its entirety and replaced with the following text (solely for
convenience of reference, the revised language in this subsection is
italicized):

     "If on any day the Outstanding Principal Balance of a
     Receivable is either (x) reduced as a result of any defective,
     rejected or returned merchandise or services, any discount,
     credit, rebate, dispute, warranty claim, repossessed or
     returned goods, chargeback, allowance or any billing
     adjustment, or (y) reduced or canceled as a result of a setoff
     or offset in respect of any claim by any Person (whether such
     claim arises out of the same or a related transaction or an
     unrelated transaction) or (z) any other downward adjustments
     to the balance of such Receivable without receiving Collec-
     tions therefor and prior to such Receivable becoming a
     Defaulted Receivable or otherwise being charged off as
     uncollectible, the amount of such cancellation, reduction or
     adjustment shall thereafter be deducted from the aggregate
     Outstanding Principal Balance of the Receivables and the Net
     Receivables Balance.  If such reduction would result in a
     Buyers' Percentage Factor greater than the Maximum Buyers'
     Percentage Factor, the Transferor shall pay (or direct the
     Servicer to pay from Collections otherwise distributable to
     the Transferor) to the Agent, for the benefit of the Company
     or the Bank Investors, as applicable, an amount equal to the
     amount that, when applied in reduction of the Net Investment,
     will result in a Buyers' Percentage Factor less than or equal
     to the Maximum Buyers' Percentage Factor.  Such amount shall
     be applied by the Agent to the reduction of the Net Invest-
     ment."

          SECTION 5.  Addition of New Section 2.15.  Article II is
hereby amended by the addition of the following text as a new Section
2.15:

     "SECTION 2.15. Removal of Parisian Receivables.  Following the
     occurrence of a Parisian Termination Event and upon the later
     to occur of (A) the Net Worth of the Transferor is at least
     equal to the greater of (x) 10% of the highest aggregate
     Outstanding Principal Balance of all Eligible Receivables
     shown on any Cycle Certificate delivered with respect to the
     immediately preceding twelve calendar month period (exclusive
     of the principal balance of any Parisian Receivable included
     therein) and (y) $10,000,000 and (B) the Buyer's Percentage
     Factor (calculated without giving effect to the inclusion of
     any Parisian Receivables) is equal to or less than the Maximum
     Buyer's Percentage Factor, (i) the Servicer shall cause all
     Accounts related to Parisian Receivables to be removed from
     the Account Schedule, (ii) the Agent shall execute such
     instruments, financing statements and termination statements
     (in each case prepared by and at the expense of the
     Transferor) as may be necessary under the applicable UCC in
     order to release its interest in the Parisian Receivables and
     (iii) the term "Parisian Receivables" as used herein shall
     have no further meaning or import.  The parties hereto agree
     that they shall execute and deliver all instruments, financing
     statements and amendments thereto and hereto as may be neces-
     sary in order to effect the termination of the Agent's
     interest in the Parisian Receivables and to cure any ambiguity
     resulting from the references herein to Parisian Receivables,
     it being expressly understood that, notwithstanding any
     contrary provision contained in Section 11.2, any such amend-
     ment hereto shall not require the consent of any Bank In-
     vestor."

          SECTION 6.  Amendment to Section 3.1 ("Representations and
Warranties of the Transferor").  (a)    The text of subsection (m) of
Section 3.1 is hereby deleted in its entirety and replaced with the
following text (solely for convenience of reference, the revised lan-
guage in this subsection is italicized):

     "Coverage Requirement; Amount of Receivables.  The Buyers'
     Percentage Factor does not exceed the Maximum Buyers'
     Percentage Factor.  As of the Cut-Off Date, the aggregate Out-
     standing Principal Balance of the Receivables in existence was
     $168,260,400.40 and the Net Receivable Balance was
     $167,778,375.87, and as of the Parisian Cut-Off Date, the
     aggregate Outstanding Principal Balance of the Receivables in
     existence was $295,394,168 and the Net Receivable Balance was
     $294,787,484."

          (b)    The text of subsection (o) of Section 3.1 is hereby
deleted in its entirety and replaced with the following text (solely for
convenience of reference, the revised language in this subsection is
italicized):

     "No Termination Event or Parisian Termination Event.  No event
     has occurred and is continuing and no condition exists which
     constitutes a Termination Event, a Potential Termination Event
     or, for so long as there has been no commencement and
     completion of a Parisian Amortization Period, a Parisian Ter-
     mination Event."

          SECTION 7.  Amendment to Section 5.2 ("Negative Covenants of
the Transferor").  (a)    The text of subsection (e) of Section 5.2 is
hereby deleted in its entirety and replaced with the following text
(solely for convenience of reference, the revised language in this
subsection is italicized):

     "No Mergers, Etc.  The Transferor will not, and except as
     otherwise permitted pursuant to the Receivables Purchase
     Agreement, will not permit any Designated Seller to, (i) con-
     solidate or merge with or into any other Person (except for a
     merger by a Designated Seller with or into any wholly-owned
     subsidiary of such Designated Seller, where the Designated
     Seller shall be the surviving entity) or (ii) sell, lease or
     transfer all or substantially all of its assets to any other
     Person except that McRae's, Inc. may sell substantially all of
     its assets (other than Receivables) to a partnership consist-
     ing only of McRae's, Inc., as a general partner with at least
     90% of the partnership interest, and Parisian, Inc., as a
     general partner with not more than 10% of the partnership
     interest."

          (b)  The text of subsection (h) of Section 5.2 is hereby
deleted in its entirety and replaced with the following text (solely for
convenience of reference, the revised language in this subsection is
italicized):

     "Change of Name, Etc.  The Transferor will not, and will not
     permit any Designated Seller to, change its name, identity or
     structure or the location of its chief executive office,
     unless at least 10 days prior to the effective date of any
     such change the Transferor or such Designated Seller, as
     applicable, delivers to the Agent and the Collateral Agent (i)
     such documents, instruments or agreements, executed by the
     Transferor or such Designated Seller, as applicable, as are
     necessary to reflect such change and to continue the perfec-
     tion of the Agent's and the Collateral Agent's ownership
     interests or security interests in the Affected Assets and
     (ii) new or revised Lock-Box Agreements executed by the Lock-Box
     Banks which reflect such change and enable the Agent to
     continue to exercise its rights contained in Section 2.8
     hereof; provided, that Parisian Services, Inc. may merge with
     and into Parisian, Inc. in compliance with the foregoing upon
     less than 10 days advance delivery of the aforementioned
     documents, instruments and agreements."

          (c)  The text of subsection (j) of Section 5.2 is hereby
deleted in its entirety and replaced with the following text (solely for
convenience of reference, the revised language in this subsection is
italicized):

     "Other Debt.  Except as provided for herein, the Transferor
     will not create, incur, assume or suffer to exist any
     indebtedness whether current or funded, or any other liability
     other than (i) indebtedness of the Transferor representing
     fees, expenses and indemnities arising hereunder or under a
     Receivables Purchase Agreement for the purchase price of the
     Receivables under a Receivables Purchase Agreement, (ii)
     indebtedness assumed from Parisian Services, Inc. in
     connection with the acquisition of Parisian Receivables from
     Parisian Services, Inc. and (iii) other indebtedness incurred
     in the ordinary course of its business in an amount not to
     exceed $9,750 at any time outstanding."

          (d)  The text of subsection (l) of Section 5.2 is hereby
deleted in its entirety and replaced with the following text (solely for
convenience of reference, the revised language in this subsection is
italicized):

     "Payment to the Designated Sellers.  With respect to any
     Receivable sold by a Designated Seller to the Transferor, the
     Transferor shall, and shall cause such Designated Seller to,
     effect such sale under, and pursuant to the terms of, a
     Receivables Purchase Agreement, including, without limitation,
     the payment by the Transferor either in cash, a contribution
     of capital or by increase in the amount of the Subordinated
     Note to such Designated Seller, as applicable, of an amount
     equal to the purchase price for such Receivable as required by
     the terms of the Receivables Purchase Agreement."

          SECTION 8.  Amendment to Section 5.3 ("Minimum Net Worth of
the Transferor").  (a)  The text of subsection (a) of Section 5.3 is
hereby deleted in its entirety and replaced with the following text
(solely for convenience of reference, the revised language in this
subsection is italicized):

     "As of the Effective Date, the Transferor shall have a Net
     Worth of at least $24,000,000, provided, however, that on the
     first Business Day immediately following the day the Agent has
     released its lien on Parisian Receivables pursuant to Section
     2.15, the Transferor shall have a Net Worth not less than the
     greater of (x) 10% of the highest aggregate Outstanding Prin-
     cipal Balance of all Eligible Receivables shown on any Cycle
     Certificate delivered with respect to the immediately
     preceding twelve calendar month period (exclusive of the
     principal balance of any Parisian Receivables included there-
     in) and (y) $10,000,000."

          SECTION 9.  Amendment to Section 5.4 ("Negative Covenants of
the Servicer").  (a)    The text of subsection (h) of Section 5.4 is
hereby deleted in its entirety and replaced with the following text
(solely for convenience of reference, the revised language in this
subsection is italicized):

     "No Mergers, Etc.  The Servicer will not (i) consolidate or
     merge with or into any other Person (except for a merger with
     or into any wholly-owned subsidiary, where the Servicer shall
     be the surviving entity), or (ii) sell, lease or transfer all
     or substantially all of its assets to any other Person except
     that McRae's, Inc. may sell substantially all of its assets
     (other than Receivables) to a partnership consisting only of
     McRae's, Inc., as a general partner with at least 90% of the
     partnership interest, and Parisian, Inc., as a general partner
     with not more than 10% of the partnership interest.

          SECTION 10.  Amendment to Section 6.1 ("Appointment of
Servicer").  The text of Section 6.1 is hereby deleted in its entirety
and replaced with the following text (solely for convenience of refer-
ence, the revised language in this subsection is italicized):

     "The servicing, administering and collection of the Receiv-
     ables shall be conducted by such Person (the "Servicer") so
     designated from time to time in accordance with this Section
     6.1.  Until the Company gives notice to McRae's of the desig-
     nation of a new Servicer, McRae's is hereby designated as, and
     hereby agrees to perform the duties and obligations of, the
     Servicer pursuant to the terms hereof.  Provided that the
     Servicer may delegate its servicing obligations and duties
     with respect to the Parisian Receivables to Parisian, Inc.
     (and the Agent, by its execution of this Agreement, shall be
     deemed to have consented to such delegation), the Servicer may
     not delegate any of its rights, duties or obligations hereun-
     der, or designate a substitute Servicer, without the prior
     written consent of the Agent, and provided that the Servicer
     shall continue to remain solely liable for the performance of
     the duties as Servicer hereunder notwithstanding any such
     delegation hereunder.  The Agent may, and upon the direction
     of the Majority Investors the Agent shall, after the occur-
     rence of a Servicer Default or any other Termination Event
     designate as Servicer any Person (including itself) to succeed
     McRae's or any successor Servicer, on the condition in each
     case that any such Person so designated shall agree to perform
     the duties and obligations of the Servicer pursuant to the
     terms hereof.  The Agent may notify any Obligor of the Trans-
     ferred Interest."

          SECTION 11.  Amendment to Section 6.4 ("Servicer Default"). 
(a) The text of subsection (a) to Section 6.4 is hereby deleted in its
entirety and replaced with the following text (solely for convenience of
reference, the revised language in this subsection is italicized):

     "the Servicer (including any delegate of the Servicer) or, to
     the extent that the Transferor or any Affiliate of the Trans-
     feror is then acting as Servicer, the Transferor or such
     Affiliate, as applicable, shall fail (i) to observe or perform
     any term, covenant or agreement hereunder (other than as
     referred to in clauses (ii) or (iii) of this Section 6.4(a))
     or under any of the other Transaction Documents to which such
     Person is a party or by which such Person is bound, and such
     failure shall remain unremedied for ten (10) days, or (ii) to
     make any payment or deposit required to be made by it hereun-
     der when due or the Servicer shall fail to observe or perform
     any term, covenant or agreement on the Servicer's part to be
     performed under Section 2.8(b) hereof or (iii) to observe or
     perform any term, covenant or agreement under Sections 5.4(a),
     5.4(b), 5.4(c), 5.4(e), 5.4(f), 5.4(g), 5.4(i) or 5.4(j); or"

          (b)  The text of subsection (b) to Section 6.4 is hereby
deleted in its entirety and replaced with the following text (solely for
convenience of reference, the revised language in this subsection is
italicized):

     "any representation, warranty, certification or statement made
     by the Servicer (or any delegate of the Servicer) or the
     Transferor or any Affiliate of the Transferor (in the event
     that the Transferor or such Affiliate is then acting as the
     Servicer) in this Agreement, the Receivables Purchase Agree-
     ment or in any of the other Transaction Documents or in any
     certificate or report delivered by it pursuant to any of the
     foregoing shall prove to have been incorrect in any material
     respect when made or deemed made; or"

          (c)  The text of subsection (c) to Section 6.4 is hereby
deleted in its entirety and replaced with the following text (solely for
convenience of reference, the revised language in this subsection is
italicized):

     "failure or the default by the Servicer, any delegate of the
     Servicer or any of the Servicer's Subsidiaries in the perfor-
     mance of any material term, provision or condition contained
     in any agreement under which any Indebtedness greater than
     $5,000,000 was created or is governed, if such event is an
     "event of default" or "default" under any such agreement; or
     any Indebtedness of the Servicer, any delegate of the Servicer
     or any of the Servicer's Subsidiaries greater than $5,000,000
     shall be declared to be due and payable or required to be
     prepaid (other than by a regularly scheduled payment) prior to
     the scheduled date of maturity thereof; or"

          (d)  The text of subsection (d) to Section 6.4 is hereby
deleted in its entirety and replaced with the following text (solely for
convenience of reference, the revised language in this subsection is
italicized):

     "any Event of Bankruptcy shall occur with respect to the
     Servicer, any delegate of the Servicer or any of its Subsid-
     iaries; or"

          SECTION 12.  Amendment to Section 7.1 ("Termination Events") 
(a)  The text of subsection (h) to Section 7.1 is hereby deleted in its
entirety and replaced with the following text (solely for convenience of
reference, the revised language in this subsection is italicized):

     "any of the Receivables Purchase Agreements shall have
     terminated, provided, however, that the parties to that
     certain Receivables Purchase Agreement, dated as of January
     27, 1993, between McRae's, Inc. and McRae's of Alabama, an
     Alabama corporation, may agree to terminate such agreement
     without causing a Termination Event hereunder;"

          (b)  The text of subsection (i) to Section 7.1 is hereby
deleted in its entirety and replaced with the following text (solely for
convenience of reference, the revised language in this subsection is
italicized):

     "the Transferor, the Servicer or any Designated Seller shall
     enter into any transaction or merger whereby it is not the
     surviving entity, provided, however, that Parisian Services,
     Inc. may merge with and into Parisian, Inc.; or"

          (c) The text of subsection (r) to Section 7.1 is hereby delet-
ed in its entirety and replaced with the text below (solely for conve-
nience of reference, the revised language in this subsection is itali-
cized), and immediately after the revised subsection (r), there shall be
added to Section 7.1 a new subsection (s) as indicated below:


     "(r)  a Guarantor Default shall have occurred and be
     continuing; or

     (s)  the Transferor shall not, on any day after the Effective
     Date, be the direct and wholly-owned subsidiary of Proffitt's,
     Inc. and Parisian, Inc. as the exclusive owners of 100% of the
     Transferor's common stock."

          SECTION 13.  Amendment to the Account Schedule.  Schedule A to
the Agreement is hereby amended by adding thereto those accounts
identified by account number and Parisian Receivable balance included in
the computer tape delivered to the Agent pursuant to Section 19 hereof.

          SECTION 14.  Amendment to Exhibit A ("Form of Account"). 
Exhibit A to the Agreement is hereby amended by adding thereto a copy of
the form of Parisian, Inc. and Parisian Services, Inc. revolving charge
card agreement.

          SECTION 15.  Amendment to Exhibit B ("Form of Credit
Guidelines").  Exhibit B to the Agreement is hereby amended by adding
thereto a copy of the Parisian Credit Guidelines.

          SECTION 16.  Amendment to Exhibit C ("List of Lock-Box Banks
and Accounts").  Exhibit C to the Agreement is hereby amended by adding
the following text immediately after the words "Account Number:  00-300-276":

     "3.  For Parisian Receivables:
          AmSouth Bank of Alabama
          P.O. Box 11007
          Birmingham, Alabama  35288

          Account Number:  45467803"

          SECTION 17.  Amendment to Exhibit E ("Form of Investor
Report").  Exhibit E to the Agreement is hereby amended by replacing the
existing Form of Investor Report with the form attached hereto as
Exhibit E.

          SECTION 18.  Amendment to Exhibit P ("Form of Cycle
Certificate").  Exhibit P to the Agreement is hereby amended by
replacing the existing Form of Cycle Certificate with the form attached
hereto as Exhibit P. 

          SECTION 19.  Conditions Precedent.  This Amendment shall not
become effective until the following shall have occurred:

          (a)  Parisian, Inc. shall have delivered to the Agent evidence
satisfactory to the Agent and its counsel demonstrating that it has
complied, as a Designated Seller, with all of the provisions described
in Section 2.8 of the Agreement.  Such evidence shall include, but not
be limited to, (i) certified copies of all necessary search reports,
financing statements, assignments of financing statements and
terminations of financing statements, (ii) evidence or appropriate
certification confirming that it has clearly and unambiguously marked
its master data processing records and any storage containers containing
Records to indicate that the Parisian Receivables and a corresponding
interest in the related Accounts have been conveyed to the Transferor,
and subsequently transferred to the Agent, for the benefit of the
Company and the Bank Investors, and that the legend described in Section
2.8 of the Agreement has been affixed as described and (iii) confirma-
tion that a computer tape containing a true and complete list of all Ac-
counts related to the Parisian Receivables in existence as of the
Parisian Cut-Off Date has been delivered to the Agent and that such list
of Accounts, identifying therein all account numbers and Parisian
Receivable balance, should be added to and become part of Schedule A to
the Agreement.

          (b) Parisian, Inc. shall have delivered to the Agent each of
the following, in form and substance satisfactory to the Agent and its
counsel: 

          (1)  A copy of the resolutions of the Board of Directors of
     Parisian, Inc. and Parisian Services, Inc., each certified by its
     respective Secretary approving the execution, delivery and perfor-
     mance by such Person of the Receivables Purchase Agreement and each
     other document required to be delivered by such Person hereunder or
     thereunder.

          (2)  The Articles of Incorporation for each of Parisian, Inc.
     and Parisian Services, Inc., certified by the Secretary of State or
     other similar official of such Person's jurisdiction of incorpora-
     tion dated a date reasonably prior to the Effective Date.

          (3)  Good Standing Certificates for Parisian, Inc. and
     Parisian Services, Inc. issued by the Secretary of State or a simi-
     lar official of such Persons's jurisdiction of incorporation and
     certificates of qualification as a foreign corporation issued by
     the Secretaries of State or other similar officials of each juris-
     diction when such qualification is material to the transactions
     contemplated by the Agreement, the Receivables Purchase Agreement,
     this Amendment and each other document executed in connection with
     any of the foregoing, in each case, dated a date reasonably prior
     to the Effective Date.

          (4)  Certificates of the respective Secretary of Parisian,
     Inc. and of Parisian Services, Inc., substantially in the form of
     Exhibit L attached to the Agreement.

          (5)  Copies of proper financing statements (Form UCC-1), dated
     a date reasonably near to the Effective Date naming each of
     Parisian Services, Inc. and Parisian, Inc. as debtor in favor of
     the Transferor as secured party and the Agent, for the benefit of
     the Company and the Bank Investors, as assignee of the secured
     party or other similar instruments or documents as may be necessary
     or in the reasonable opinion of the Agent desirable under the UCC
     of all appropriate jurisdictions or any comparable law to perfect
     the Transferor's ownership interest in all Parisian Receivables.

          (6)  Copies of proper financing statements (Form UCC-3), if
     any, necessary to terminate all security interests and other rights
     of any person in Parisian Receivables previously granted by any
     person, including, without limitation, Sheffield Receivables Corpo-
     ration, Parisian of Tennessee, Inc., Hess Specialty Department
     Stores, LLC, Parisian Services, Inc. and Parisian, Inc.

          (7)  Certified copies of request for information or copies
     (Form UCC-11) (or a similar search report certified by parties
     acceptable to the Agent) dated a date reasonably near the date of
     the Effective Date listing all effective financing statements which
     name Sheffield Receivables Corporation, Parisian of Tennessee,
     Inc., Hess Specialty Department Stores, LLC, Parisian Services,
     Inc. and Parisian, Inc. (under their respective present names and
     any previous names) as debtor and which are filed in jurisdictions
     in which the filings were made pursuant to item 5 above together
     with copies of such financing statements (none of which shall cover
     any Receivables or Contracts). 

          (8)  Executed copies of the Lock-Box Agreement between AmSouth
     Bank of Alabama and Parisian, Inc. relating to the Lock-Box Bank
     and the Lock-Box Account for Collections related to the Parisian
     Receivables.

          (9)  Notices of termination of, or other acceptable evidence
     of the termination of, any existing lock-box agreements related to
     or formerly employed in connection with the Parisian Receivables
     and the Sheffield Facility (as defined below).

          (10)  A Cycle Certificate for the Parisian Cut-Off Date.

          (11)  An Investor Report dated as of December 31, 1996 and
     which includes the Parisian Receivables.
          
          (12)  Such other agreements, instruments or documentation as
     the Agent and its counsel shall require.

          (c)  The Agent shall have received an opinion or opinions of
Butler, Snow, O'Mara, Stevens & Cannada, PLLC, special counsel to
Parisian, Inc. and Parisian, Services, Inc., covering certain corporate
and bankruptcy matters in form and substance satisfactory to the Agent
and its counsel. 

          (d)  The Agent shall have received an opinion of Schreck Mor-
ris, special Nevada counsel to the Transferor, covering certain corpo-
rate matters related to this Amendment in form and substance satisfac-
tory to the Agent and the Agent's counsel.

          (e)  A computer tape setting forth as of the Parisian Cut-Off
Date all Parisian Receivables and the Outstanding Principal Balances
thereon and such other information as the Agent may reasonably request.

          (f)  The Agent shall have received in connection with the
termination of that certain Receivables Purchase Agreement, dated as of
March 31, 1993 between Parisian Services, Inc., as seller, Sheffield
Receivables Corporation, as purchaser, The Bank of Nova Scotia, as the
agent and Barclays Bank PLC, New York Branch, as the administrative
agent and managing agent thereunder, as such agreement has been amended,
supplemented and modified to the Effective Date (together with all
related documents and agreements, the "Sheffield Facility") such
agreements, documents and instruments as are necessary and appropriate
to reflect the termination of the Sheffield Facility, including without
limitation, the termination of the Second Amended and Restated Financing
and Collection Agency Agreement, and the release of all liens and secu-
rity interests of all secured parties holding an interest in the Pari-
sian Receivables arising under or related thereto.  The foregoing agree-
ments, documents, and instruments shall include, but not be limited to,
a payoff letter setting forth the pay-off amount, a release agreement
and UCC-3 termination statements, each in form and substance reasonably
satisfactory to the Agent. 

          (g)  [Reserved].

          (h)  The Administrative Agent shall have received payment in
immediately available funds of an amendment fee in the amount of
$25,000.

          (i)  The Agent shall have received evidence satisfactory to
the Agent and its counsel that (i) no further action is required or
shall be necessary to satisfy any conditions precedent to the
Receivables Purchase Agreement dated as of the date hereof between the
Transferor, as purchaser, Parisian Services, Inc. and Parisian, Inc., as
sellers thereunder, and McRae's, Inc., as servicer; and (ii) but for the
filing with the Secretary of State of Alabama of the Articles of Merger
and the Plan of Merger of Parisian Services, Inc. with and into Pari-
sian, Inc., whereby Parisian, Inc. will succeed to all of the rights and
obligations of Parisian Services, Inc., no further action is required or
shall be necessary in order for the merger of Parisian Services, Inc.
with and into Parisian, Inc. to be effective and (iii)  no further
action is required or shall be necessary to the execution and delivery
of that certain Amended and Restated Management Agreement between
McRae's of Alabama, Inc. and McRae's, Inc. dated as of the date hereof
and effective as of January 15, 1997.

          SECTION 20.  Separate Agreement.  The parties hereto agree
that it shall be a Termination Event under the Agreement if Proffitt's,
Inc. fails to provide satisfactory evidence to the Agent on or before
February 14, 1997 that (i) the definition of "Recoveries" as defined and
used in that certain Pooling and Servicing Agreement dated as of June
13, 1995, among Younkers Credit Corporation, as seller, Younkers, Inc.,
as servicer and Chemical Bank, as trustee and in that certain Receiv-
ables Purchase Agreement, dated as of June 13, 1995, between Younkers,
Inc., as seller thereunder and Younkers Credit Corporation as purchaser
thereunder, has been satisfactorily revised and the foregoing agreements
amended to mean only those recoveries of amounts due and owing under
charge card accounts originated by Younkers, Inc. pursuant to charge
card account agreements between Younkers, Inc. and the obligors on such
charge card accounts and (ii) all appropriate UCC financing statements
filed in connection with such Pooling and Servicing Agreement and such
Receivables Purchase Agreement have been satisfactorily amended as
described in clause (i).  In addition, Proffitt's, Inc. agrees to use
its good faith efforts to cause Younkers Credit Corporation, a Delaware
Corporation, a special purpose subsidiary of Younkers, Inc., to enter
into an intercreditor agreement between the Transferor and Younkers
Credit Corporation in form and substance satisfactory to the Agent and
its counsel, on or before February 14, 1997.

          SECTION 21.  Limited Scope.  This amendment is specific to the
circumstances described above and does not imply any future amendment or
waiver of rights allocated to the Company, the Transferor, Proffitt's,
the Servicer Guarantor, the Servicer and NationsBank under the Transfer
and Administration Agreement.

          SECTION 22. Governing Law.  THIS AMENDMENT SHALL BE GOVERNED
BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF NEW YORK.

          SECTION 23. Severability; Counterparts.  This Amendment may be
executed in any number of counterparts and by different parties hereto
in separate counterparts, each of which when so executed shall be deemed
to be an original and all of which when taken together shall constitute
one and the same instrument.  Any provisions of this Amendment which are
prohibited or unenforceable in any jurisdiction shall, as to such
jurisdiction, be ineffective to the extent of such prohibition or
unenforceability without invalidating the remaining provisions hereof,
and any such prohibition or unenforceability in any jurisdiction shall
not invalidate or render unenforceable such provision in any other
jurisdiction.

          SECTION 24. Ratification; Agreement to Remain in Full Force
and Effect.  Except as expressly affected by the provisions hereof, the
Transfer and Administration Agreement as amended shall remain in full
force and effect in accordance with its terms and ratified and confirmed
by the parties hereto.  On and after the date hereof, each reference in
the Transfer and Administration Agreement to "this Agreement", "hereun-
der", "herein" or words of like import shall mean and be a reference to
the Transfer and Administration Agreement as amended by this Amendment.
          

[THE REMAINDER OF THIS PAGE INTENTIONALLY LEFT BLANK]




          IN WITNESS WHEREOF, the parties hereto have caused this
Amendment to be executed as of the date and year first above written.

                         ENTERPRISE FUNDING CORPORATION,
                           as Company


                         By:                           
                             Name:
                             Title:


                         PROFFITT'S CREDIT CORPORATION,
                           as Transferor

                         By:                           
                            Name:  Douglas E. Coltharp
                            Title: President


                         McRAE'S, INC., 
                           as Servicer

                         By:                           
                            Name:  Douglas E. Coltharp
                            Title: Chief Financial Officer
     

                         PROFFITT'S, INC.
                           as Servicer Guarantor


                         By:                           
                            Name:  Douglas E. Coltharp
                            Title: Chief Financial Officer


                         NATIONSBANK, N.A., as Agent
                           and a Bank Investor

                         By:                           
                            Name:
                            Title:



                                                           Exhibit E

                      Form of Investor Report



                                                           Exhibit P

                     Form of Cycle Certificate


X:\WPDATA\JAS\PROFFITT\SECURITI\10-K.497\EX-10-9.ASC

====================================================================

                    RECEIVABLES PURCHASE AGREEMENT


                                between


                           PROFFITT'S, INC.

                               as Seller


                                  and


                    PROFFITT'S CREDIT CORPORATION,

                             as Purchaser

                                  and

                             MCRAE'S, INC.

                              as Servicer




                     Dated as of January 15, 1997


====================================================================



                    RECEIVABLES PURCHASE AGREEMENT


          This RECEIVABLES PURCHASE AGREEMENT, dated as of January 15,
1997 (as amended, supplemented or otherwise modified and in effect
from time to time, this "Agreement"), between PROFFITT'S, INC., a
Tennessee corporation, as seller (the "Seller"), PROFFITT'S CREDIT
CORPORATION, a Nevada corporation, as purchaser (the "Purchaser"), and
MCRAE'S, INC., a Mississippi corporation, as servicer ("McRae's").


                         W I T N E S S E T H :


          WHEREAS, the Purchaser desires to purchase from time to time
certain accounts receivable existing on the Closing Date and acquired
or generated thereafter in the normal course of the Seller's business
pursuant to certain revolving consumer credit card accounts;

          WHEREAS, the Seller desires to sell and assign from time to
time such certain accounts receivable to the Purchaser upon the terms
and conditions hereinafter set forth;

          WHEREAS, the Servicer has agreed to service the accounts
receivable sold to the Purchaser by the Seller hereunder; 

          NOW, THEREFORE, for good and valuable consideration, the
receipt and sufficiency of which are hereby acknowledged, it is hereby
agreed by and between the Purchaser and the Seller as follows:


                               ARTICLE I

                              DEFINITIONS

          SECTION 1.1.  Definitions.  All capitalized terms used
herein shall have the meanings specified herein or, if not so
specified, the meaning specified in, or incorporated by reference
into, the Transfer Agreement, and shall include in the singular number
the plural and in the plural number the singular:

          "Advance" shall have the meaning specified in Section
3.2(a).

          "Agent" shall mean NationsBank, N.A., as agent on behalf of
Enterprise and the Bank Investors pursuant to the Transfer Agreement.

          "Bank Investors" shall have the meaning specified in the
Transfer Agreement.

          "Closing Date" shall mean January 16, 1997.

          "Eligible Receivable" shall have the meaning specified in
the Transfer Agreement.

          "Enterprise" shall mean Enterprise Funding Corporation, a
Delaware corporation, and its successors and assigns.

          "Event of Bankruptcy" shall have the meaning specified in
the Transfer Agreement.

          "McRae's" shall mean McRae's, Inc., a Mississippi
corporation, and its successors and assigns.

          "Outstanding Principal Balance" shall have the meaning
specified in the Transfer Agreement.

          "Purchase Date" shall have the meaning assigned in Section
3.2(b) hereof.

          "Purchase Rate" shall mean the percentage equivalent of the
decimal representation of the following expression:

     (1.00 + APY) minus (BDA + SF + PCF + OE + RF)

where:

     APY =     average portfolio yield of the Seller (expressed as the
               decimal equivalent of a percentage) as reasonably
               determined over the preceding twelve months (or such
               other period reasonably determined by the Purchaser);

     BDA =     an allowance for bad debts, based on, among other
               relevant factors, historical rates for the previous
               twelve months (or such other period reasonably
               determined by the Purchaser);

     SF  =     a Servicer fee equal to 2.00% per annum;

     PCF =     the Purchaser's cost of funds, as calculated from time
               to time, equal to the sum of (i) the product of the
               Maximum Buyers' Percentage multiplied by the prime rate
               (as published in the Money Rates Section of The Wall
               Street Journal) plus (ii) the product of (x) 20% (to be
               adjusted from time to time based on changes to the
               Purchaser's reasonably estimated marginal cost of
               funds) multiplied by (y) the sum of one minus the Maxi-
               mum Buyers' Percentage;

     OE  =     the percentage equivalent of the fraction the numerator
               of which is the Purchaser's annualized estimate of
               projected operating expenses for the next twelve months
               and the denominator of which is the estimated
               Outstanding Principal Balance of Receivables expected
               to be sold in the next twelve months; and

     RF  =     a contingency risk factor based on industry and
               economic considerations, as determined by the Purchaser
               in its reasonable discretion and as agreed upon between
               the Purchaser and the Seller.

          "Purchase Period" shall mean, with respect to Receivables
sold by the Seller to the Purchaser after the Closing Date, the
Collection Period reported upon in the most recent Investor Report
delivered after the Closing Date.

          "Purchase Price" shall have the meaning set forth in Section
3.1 hereof.

          "Purchaser" shall mean Proffitt's Credit Corporation, a
Nevada corporation, and its successors and assigns.

          "Receivable" shall mean, for purposes of this Agreement, the
indebtedness owed to the Seller by any Obligor under an Account
(whether such Account is in existence as of the Closing Date or there-
after created), whether constituting an account, chattel paper, in-
strument or general intangible, arising in connection with the sale of
merchandise or services, and which, in all cases shall include, the
right to payment of any Finance Charges and other obligations of such
Obligor with respect thereto. 

          "Related Security" shall have the meaning specified in the
Transfer Agreement.

          "Relevant UCC" shall mean the Uniform Commercial Code as in
effect in the States of New York and Mississippi, as applicable.

          "Secured Obligations" shall have the meaning set forth in
Section 2.1(d) hereof.

          "Servicer" shall mean McRae's.

          "Subordinated Note" shall have the meaning specified in
Section 3.2(b).

          "Termination Date" shall have the meaning specified in
Section 8.1.

          "Transfer Agreement" shall mean the Transfer and
Administration Agreement, dated as of January 15, 1997, by and among
the Purchaser, McRae's, Inc., as Servicer, Proffitt's, Inc., as
Servicer Guarantor, Enterprise Funding Corporation and NationsBank
N.A., as Agent and Bank Investor, as such agreement may be amended,
modified or supplemented from time to time.

          SECTION 1.2.  Other Terms.  All accounting terms not
specifically defined herein shall be construed in accordance with
generally accepted accounting principles.  All terms used in Article 9
of the Relevant UCC, and not specifically defined herein, are used
herein as defined in such Article 9.

          SECTION 1.3.  Computation of Time Periods.  Unless otherwise
stated in this Agreement, in the computation of a period of time from
a specified date to a later specified date, the word "from" means
"from and including" and the words "to" and "until" each means "to but
excluding."

             [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]


                              ARTICLE II

           PURCHASE, CONVEYANCE AND SERVICING OF RECEIVABLES

          SECTION 2.1.  Sale.  (a)  Upon the terms and subject to the
conditions set forth herein, the Seller hereby sells, assigns,
transfers and conveys to the Purchaser, and the Purchaser hereby
purchases from the Seller, on the terms and subject to the conditions
specifically set forth herein, all of the Seller's right, title and
interest, whether now owned or hereafter acquired, in, to and under
the Receivables outstanding on the Closing Date and thereafter owned
by the Seller, through any Termination Date (but not thereafter), to-
gether with all Related Security and Collections with respect thereto
and all proceeds of the foregoing.  The foregoing sale, assignment,
transfer and conveyance does not constitute an assumption by the
Purchaser of any obligations of the Seller or any other Person to
Obligors or to any other Person in connection with the Receivables or
under any Related Security, Account Agreement or other agreement and
instrument relating to the Receivables.  With respect to Receivables
sold by the Seller on the Closing Date, such Receivables shall be
deemed to be all the Receivables of the Seller that exist as of the
close of business on the Cut-Off Date.  With respect to Receivables
sold by the Seller after the Closing Date, such Receivables shall be
deemed to be all the Receivables created after the close of business
on the Cut-Off Date.

          (b)  In connection with the foregoing sale, the Seller
agrees to record and file on or prior to the Closing Date, at its own
expense, a financing statement or statements with respect to the
Receivables and the other property described in Section 2.1(a) sold by
the Seller hereunder meeting the requirements of applicable state law
in such manner and in such jurisdictions as are necessary to perfect
and protect the interests of the Purchaser created hereby under the
Relevant UCC (subject, in the case of Related Security constituting
returned inventory, to the applicable provisions of Section 9-306 of
the Relevant UCC) against all creditors of and purchasers from the
Seller, and to deliver either the originals of such financing state-
ments or a file-stamped copy of such financing statements or other
evidence of such filings to the Purchaser on the Closing Date.

          (c)  The Seller agrees that from time to time, at its
expense, it will promptly execute and deliver all instruments and
documents and take all actions as may be necessary or as the Purchaser
may reasonably request in order to perfect or protect the interest of
the Purchaser in the Receivables purchased hereunder or to enable the
Purchaser to exercise or enforce any of its rights hereunder.  Without
limiting the foregoing, the Seller will, in order to accurately re-
flect this purchase and sale transaction, execute and file such
financing or continuation statements or amendments thereto or assign-
ments thereof (as permitted pursuant hereto) as may be requested by
the Purchaser, and upon the request of the Purchaser, mark its master
data processing records and other documents with a legend describing
the purchase by the Purchaser of the Receivables and the subsequent
transfer thereof to the Agent pursuant to the Transfer Agreement and
stating "THE RECEIVABLES IN THESE FILES HAVE BEEN ACQUIRED BY AND
CONVEYED TO PROFFITT'S CREDIT CORPORATION AND AN INTEREST THEREIN HAS
BEEN ASSIGNED TO NATIONSBANK, N.A., AS AGENT, FOR THE BENEFIT OF
ENTERPRISE FUNDING CORPORATION AND THOSE CERTAIN BANK INVESTORS
PURSUANT TO THE TRANSFER AND ADMINISTRATION AGREEMENT DATED AS OF
JANUARY 15, 1997, AS AMENDED FROM TIME TO TIME, AMONG PROFFITT'S
CREDIT CORPORATION, NATIONSBANK, N.A., ENTERPRISE FUNDING CORPORATION
AND THE OTHER SIGNATORIES NAMED THEREIN."  The Seller shall, upon re-
quest of the Purchaser, obtain such additional search reports as the
Purchaser shall request.  To the fullest extent permitted by appli-
cable law, the Purchaser shall be permitted to sign and file continua-
tion statements and amendments thereto and assignments thereof without
the Seller's signature.  Carbon, photographic or other reproduction of
this Agreement or any financing statement shall be sufficient as a
financing statement.

          (d)  It is the express intent of the Seller and the
Purchaser that the conveyance of the Receivables by the Seller to the
Purchaser pursuant to this Agreement be construed as a sale of such
Receivables by the Seller to the Purchaser.  Further, it is not the
intention of the Seller and the Purchaser that such conveyance be
deemed a grant of a security interest in the Receivables by the Seller
to the Purchaser to secure a debt or other obligation of the Seller. 
However, in the event that, notwithstanding the express intent of the
parties, the Receivables are construed to constitute property of the
Seller, then (i) this Agreement also shall be deemed to be, and hereby
is, a security agreement within the meaning of the Relevant UCC; and
(ii) the conveyance by the Seller provided for in this Agreement shall
be deemed to be, and the Seller hereby grants to the Purchaser, a
security interest in, to and under all of the Seller's right, title
and interest in, to and under the Receivables outstanding on the Clos-
ing Date and thereafter owned by the Seller, together with all Related
Security and Collections with respect thereto and all proceeds of the
foregoing, to secure the rights of the Purchaser set forth in this
Agreement or as may be determined in connection therewith by
applicable law (collectively, the "Secured Obligations").  The Seller
and the Purchaser shall, to the extent consistent with this Agreement,
take such actions as may be necessary to ensure that, if this
Agreement were deemed to create a security interest in the Receiv-
ables, such security interest would be deemed to be a perfected
security interest in favor of the Purchaser under applicable law and
will be maintained as such throughout the term of this Agreement.

          SECTION 2.2.  Servicing of Receivables.  The servicing,
administering and collection of the Receivables shall be conducted by
McRae's, which hereby agrees to perform, take or cause to be taken all
such action as may be necessary or advisable to collect each
Receivable from time to time, all in accordance with applicable laws,
rules and regulations and with the care and diligence which McRae's
employs in servicing similar receivables for its own account, in
accordance with the Credit Guidelines.  With the consent of the Agent
and the Purchaser, McRae's may delegate certain functions to
Proffitt's, however, no such delegation shall relieve McRae's of its
obligations hereunder.  The Purchaser hereby appoints the Servicer as
its agent to enforce the Purchaser's rights and interests in, to and
under the Receivables, the Related Security and the Collections with
respect thereto.  The Servicer shall hold in trust for the Purchaser,
in accordance with its interests, all Records which evidence or relate
to the Receivables or Related Security, Collections and proceeds with
respect thereto.  Notwithstanding anything to the contrary contained
herein, from and after the occurrence of a Termination Event or a
Servicer Default (each as defined in the Transfer Agreement), the
Agent or Enterprise, shall have the absolute and unlimited right to
terminate the McRae's servicing activities described in this Section
2.2.  In consideration of the foregoing, the Purchaser agrees to pay
the Servicer a servicing fee of 2.00% per annum on the aggregate Out-
standing Principal Balance of Receivables sold, payable monthly, for
its performance of the duties and obligations described in this
Section 2.2; provided that any such monthly payment shall be reduced
by any amounts payable in such month by Enterprise or the Bank
Investors to the Servicer, in its capacity as Servicer pursuant to the
Transfer Agreement.



             [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]


                              ARTICLE III

                CONSIDERATION AND PAYMENT; RECEIVABLES

          SECTION 3.1.  Purchase Price.  (a) The Purchase Price for
the Receivables and related property conveyed on the Closing Date to
the Purchaser by the Seller under this Agreement shall be a dollar
amount equal to the product of (i) the aggregate Outstanding Principal
Balance of the Receivables as of the Cut-Off Date, as reflected on the
Cycle Certificate delivered on the Closing Date and (ii) the Purchase
Rate.

          The Purchase Price for the Receivables and related property
conveyed on any date after the Closing Date shall be the dollar amount
equal to the product of (i) the aggregate Outstanding Principal
Balance of the Receivables sold during the applicable Purchase Period
as reflected in the applicable Investor Report and (ii) the Purchase
Rate on such date.

          SECTION 3.2.  Payment of Purchase Price.  (a)  The Purchase
Price for the Receivables sold on the Closing Date shall be paid (i)
by payment of $40,064,000 in immediately available funds, (ii) through
an advance under the Subordinated Note (such advance and any advance
thereunder as contemplated by Section 3.2(b), each an "Advance") in
the amount of $1,542,684.75 and (iii) the balance of the Purchase
Price shall be deemed paid as a contribution to the capital of the
Purchaser by the Seller of Receivables.

          (b)  The Purchase Price for the Receivables sold by the
Seller on any date after the date hereof (each, a "Purchase Date")
shall be paid either (i) in cash or (ii) if Purchaser does not have
sufficient cash to pay the Purchase Price, by means of (A) an Advance
under the Subordinated Note or (B) with the consent of the Seller,
capital contributed by the Seller to the Purchaser in the form of a
contribution of the additional Receivables or (iii) with the consent
of the Seller, any combination of the foregoing.   In the event the
Purchaser does not have sufficient cash to pay the Purchase Price due
on any Purchase Date and the Seller is not willing to consent to the
payment of such insufficiency by means of a capital contribution, such
insufficiency shall be evidenced by the making of an Advance on such
Purchase Date in an original principal amount equal to such cash
shortfall owed to the Seller, provided, however that (i) at all times
prior to December 31, 1997, the Seller and the Purchaser agree to act
in good faith to minimize the amount of Advances made under the
Subordinated Note so as to cause the Purchaser's Net Worth to be not
less than 10% of the highest aggregate Outstanding Principal Balance
of all Eligible Receivables shown on any Cycle Certificate delivered
by the Servicer under the Transfer Agreement during the preceding
twelve months and (ii) from and after December 31, 1997, no Advance
shall be made if immediately thereafter the Net Worth of the Purchaser
would be less than 10% of the highest aggregate Outstanding Principal
Balance of all Eligible Receivables shown on any Cycle Certificate
delivered by the Servicer under the Transfer Agreement during the
preceding twelve months.  All Advances made by the Seller to the Pur-
chaser shall be evidenced by a single subordinated note, duly executed
on behalf of the Purchaser, in substantially the form of Exhibit B
annexed hereto, delivered and payable to the Seller in a principal
amount equal to $75,000,000 (the "Subordinated Note").  The Seller is
hereby authorized by the Purchaser to endorse on the schedule attached
to the Subordinated Note (or a continuation of such schedule attached
thereto and made a part thereof) an appropriate notation evidencing
the date and amount of each Advance, as well as the date and amount of
each payment with respect thereto; provided, however, that the failure
of any Person to make such a notation shall not affect any obligations
of the Purchaser thereunder.  Any such notation shall be conclusive
and binding as to the date and amount of such Advance, or payment of
principal or interest thereon, absent manifest error.

          (c)  The terms and conditions of the Subordinated Note and
all Advances thereunder shall be as follows:

                       (i)  Repayment of Advances.  All amounts paid by the
Purchaser with respect to the Advances shall be allocated first to the
repayment of accrued interest until all such interest is paid, and
then to the outstanding principal amount of the Advances.  Subject to
the provisions of this Agreement, the Purchaser may borrow, repay and
reborrow Advances on and after the date hereof and prior to the
termination of this Agreement, subject to the terms, provisions and
limitations set forth herein.

                       (ii)  Interest.  The Subordinated Note shall bear
interest from its date on the outstanding principal balance thereof at
a rate per annum equal to one month LIBOR as published in the Money
Rates Section of The Wall Street Journal.  Interest on each Advance
shall be computed based on the number of days elapsed in a year of 360
days.

                       (iii)  Sole and Exclusive Remedy/Subordination.  The
Purchaser shall be obligated to repay Advances to the Seller only to
the extent of funds available to the Purchaser from Collections on the
Receivables and, to the extent that such payments are insufficient to
pay all amounts owing to the Seller under the Subordinated Note, the
Seller shall not have any claim against the Purchaser for such amounts
and no further or additional recourse shall be available against
Purchaser.  The Subordinated Note shall be fully subordinated to any
rights of Enterprise, the Bank Investors  and their permitted assigns
pursuant to the Transfer Agreement, and shall not evidence any rights
in the Receivables.

                       (iv)  Offsets, etc.  The Purchaser may offset any
amount due and owing by the Seller against any amount due and owing by
Purchaser to the Seller under the terms of the Subordinated Note.

                  SECTION 3.3.  Monthly Report.  On each Determination Date,
the Seller shall deliver to the Purchaser a report covering the
preceding Collection Period, substantially in the form of the Investor
Report attached as Exhibit E to the Transfer Agreement, showing (i)
the aggregate Purchase Price of Receivables acquired or generated by
the Seller in the preceding Collection Period and (ii) the aggregate
Outstanding Principal Balance of such Receivables that are Eligible
Receivables as of the last day of such preceding Collection Period.

             [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]


                              ARTICLE IV

                    REPRESENTATIONS AND WARRANTIES

                  SECTION 4.1.  Seller's Representations and Warranties.  The
Seller represents and warrants to the Purchaser as of the Closing Date
and shall be deemed to represent and warrant as of the date of the
creation of any sale of any interest in Receivables to the Purchaser
pursuant to this Agreement that:

                  (a)  Corporate Existence and Power.  The Seller is a corpo-
ration duly organized, validly existing and in good standing under the
laws of its jurisdiction of incorporation and has all corporate power
and all material governmental licenses, authorizations, consents and
approvals required to carry on its business in each jurisdiction in
which its business is now conducted.  The Seller is duly qualified to
do business in, and is in good standing in, every other jurisdiction
in which the nature of its business requires it to be so qualified,
except where the failure to be so qualified or in good standing would
not have a Material Adverse Effect.

                  (b)  Corporate and Governmental Authorization; Contraven-
tion.  The execution, delivery and performance by the Seller of this
Agreement are within the Seller's corporate powers, have been duly
authorized by all necessary corporate action, require no action by or
in respect of, or filing with, any Official Body or official thereof
(except for the filing of UCC financing statements as required by this
Agreement), and do not contravene, or constitute a default under, any
provision of applicable law, rule or regulation or of the Certificate
of Incorporation or Bylaws of the Seller or of any agreement, judg-
ment, injunction, order, writ, decree or other instrument binding upon
the Seller or result in the creation or imposition of any Adverse
Claim on the assets of the Seller or any of its Subsidiaries (except
those created by this Agreement).

                  (c)  Binding Effect.  This Agreement will constitute the
legal, valid and binding obligation of the Seller, enforceable against
the Seller in accordance with its terms, subject to applicable bank-
ruptcy, insolvency, moratorium or other similar laws affecting the
rights of creditors generally.

                  (d)  Perfection.  Immediately preceding the sale of the Re-
ceivables and related property pursuant to this Agreement, the Seller
was the owner of all of the Receivables, free and clear of all Adverse
Claims.  On or prior to the date of each sale of Receivables pursuant
to this Agreement, all financing statements and other documents re-
quired to be recorded or filed in order to perfect and protect the
ownership interest of the Purchaser in and to the Receivables against
all creditors of and purchasers from the Seller will have been duly
filed in each filing office necessary for such purpose and all filing
fees and taxes, if any, payable in connection with such filings shall
have been paid in full.

                  (e)  Accuracy of Information.  All information heretofore
furnished by the Seller to the Purchaser, the Agent, Enterprise and
any Bank Investor for purposes of or in connection with this Agreement
or any transaction contemplated hereby is, and all such information
hereafter furnished by the Seller to the Purchaser, the Agent,
Enterprise and any Bank Investor will be, true and accurate in every
material respect, on the date such information is stated or certified.

                  (f)  Tax Status.  The Seller has filed all material tax re-
turns (federal, state and local) required to be filed and has paid or
made adequate provision for the payment of all taxes, assessments and
other governmental charges.

                  (g)  Action, Suits.  Except as set forth in this Agreement,
there are no actions, suits or proceedings pending, or to the knowl-
edge of the Seller threatened, against or affecting the Seller or any
Affiliate of the Seller or their respective properties, in or before
any court, arbitrator or other body, which may, individually or in the
aggregate, have a Material Adverse Effect.

                  (h)  Place of Business.  The principal place of business and
chief executive office of the Seller is located at Jackson,
Mississippi, and the offices where the Seller keeps all its Records,
are located at the address(es) described on Exhibit C hereto or such
other locations notified to the Purchaser in accordance with this
Agreement in jurisdictions where all action required by the terms of
this Agreement has been taken and completed.

                  (i)  Good Title.  Upon the sale of the Receivables and
related property to the Purchaser pursuant to this Agreement, the
Purchaser shall acquire a valid and perfected first priority ownership
interest in each Receivable (and in the Related Security, Collections
and Proceeds with respect thereto) that exists on the date of this
Agreement and in each Receivable thereafter owned by the Seller and in
the Related Security, Collections and Proceeds with respect thereto
until the Termination Date in each case free and clear of any Adverse
Claim.

                  (j)  Tradenames, Etc.  As of the date hereof:  (i) the
Seller's chief executive office is located at the address for notices
set forth in Section 9.3; (ii) the Seller has only the subsidiaries
and divisions listed on Exhibit D hereto; and (iii) the Seller has,
within the last five (5) years, operated only under the tradenames
identified in Exhibit D hereto, and, within the last five (5) years,
has not changed its name, merged with or into or consolidated with any
other corporation or been the subject of any proceeding under Title
11, United States Code (Bankruptcy), except as disclosed in Exhibit D
hereto.

                  (k)  Nature of Receivables.  Each Receivable (x) represented
by the Seller to be an Eligible Receivable, or (y) included in the
calculation of the Net Receivables Balance in fact satisfies at such
time the definition of "Eligible Receivable" set forth in the Transfer
Agreement and is an "eligible asset" as defined in Rule 3a-7 under the
Investment Company Act of 1940, as amended.

                  (l)  Amount of Receivables.  As of the Cut-Off Date, the
aggregate Outstanding Principal Balance of the Receivables in exis-
tence was at least $52,659,882.40. 

                  (m)  Credit Guidelines.  Since January 9, 1997, there have
been no material changes in the Credit Guidelines other than as
permitted hereunder and under the Transfer Agreement.  Since such
date, no material adverse change has occurred in the overall rate of
collection of the Receivables.

                  (n)  Collections and Servicing.  Since November 2, 1996,
there has been no material adverse change in the ability of the Seller
to service and collect the Receivables.

                  (o)  Not an Investment Company.  The Seller is not, and is
not controlled by, an "investment company" within the meaning of the
Investment Company Act of 1940, as amended, or is exempt from all
provisions of such Act.

                  (p)  ERISA.  Each of the Seller and its ERISA Affiliates is
in compliance in all material respects with ERISA and no lien exists
in favor of the Pension Benefit Guaranty Corporation on any of the Re-
ceivables.

                  (q)  Lock-Box Accounts.  The names and addresses of all the
Lock-Box Banks, together with the account numbers of the Lock-Box
Accounts at such Lock-Box Banks, are specified in Exhibit C to the
Transfer Agreement (or at such other Lock-Box Banks and/or with such
other Lock-Box Accounts as have been notified to the Purchaser and the
Agent and for which Lock-Box Agreements have been executed in accor-
dance with Section 2.8(b) of the Transfer Agreement and delivered to
the Servicer).  All Obligors have been instructed to make payment to a
Lock-Box Account and only Collections are deposited into the Lock-Box
Accounts.

                  (r)  Bulk Sales.  No transaction contemplated by this
Agreement requires compliance with any bulk sales act or similar law.

                  (s)  Preference; Voidability. The Seller warrants that the
conveyance of the applicable Receivables and Collections and Related
Security to the Purchaser, and each such conveyance, shall not have
been made for or on account of an antecedent debt owed by the Seller
to the Purchaser and no such transfer is or may be voidable under any
Section of the Bankruptcy Reform Act of 1978 (11 U.S.C. Section 101 et
seq.), as amended.

                  SECTION 4.2.  Reaffirmation of Representations and Warran-
ties by the Seller; Notice of Breach.  On each sale date, the Seller,
by accepting the proceeds of such sale, shall be deemed to have certi-
fied that all representations and warranties described in Section 4.1
are true and correct on and as of such day as though made on and as of
such day.  The representations and warranties set forth in Section 4.1
shall survive the conveyance of the Receivables to the Purchaser, and
termination of the rights and obligations of the Purchaser and the
Seller under this Agreement.  Upon discovery by the Purchaser or the
Seller of a breach of any of the foregoing representations and war-
ranties, the party discovering such breach shall give prompt written
notice to the other within three Business Days of such discovery.



             [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]


                               ARTICLE V

                        COVENANTS OF THE SELLER

                  SECTION 5.1.  Covenants of the Seller.  The Seller hereby
covenants and agrees with the Purchaser that, for so long as this
Agreement is in effect, and until all Receivables, an interest in
which has been sold to the Purchaser pursuant hereto, shall have been
paid in full or written-off as uncollectible, and all amounts owed by
the Seller pursuant to this Agreement have been paid in full, unless
the Purchaser otherwise consents in writing, the Seller covenants and
agrees as follows:

                  (a)  Conduct of Business.  The Seller will, and will cause
each of its Subsidiaries to, carry on and conduct its business in sub-
stantially the same manner and in substantially the same fields of
enterprise as it is presently conducted and do all things necessary to
remain duly incorporated, validly existing and in good standing as a
domestic corporation in its jurisdiction of incorporation and will
maintain all requisite authority to conduct its business in each
jurisdiction in which its business is conducted.

                  (b)  Compliance with Laws.  The Seller will, and will cause
each of its Subsidiaries to, comply in all material respects with all
laws, rules, regulations, orders, writs, judgments, injunctions,
decrees or awards to which it or its properties may be subject.

                  (c)  Furnishing of Information and Inspection of Records. 
The Seller will furnish to the Purchaser from time to time such infor-
mation with respect to the Receivables as the Purchaser may reasonably
request, including, without limitation, listings identifying the
Obligor and the Outstanding Principal Balance for each Receivable. 
The Seller will at any time and from time to time during regular busi-
ness hours permit the Purchaser, or its agents or representatives, (i)
to examine and make copies of and abstracts from all Records and (ii)
to visit the offices and properties of the Seller for the purpose of
examining such Records, and to discuss matters relating to Receivables
or the Seller's performance hereunder with any of the officers, direc-
tors, employees or independent public accountants of the Seller having
knowledge of such matters.

                  (d)  Keeping of Records and Books of Account.  The Seller
will maintain a system of accounting established and administered in
accordance with generally accepted accounting principles, consistently
applied, and will maintain and implement administrative and operating
procedures (including, without limitation, an ability to recreate
records evidencing Receivables in the event of the destruction of the
originals thereof), and keep and maintain, all documents, books,
records and other information reasonably necessary or advisable for
the collection of all Receivables (including, without limitation,
records adequate to permit the daily identification of each new
Receivable and all Collections of and adjustments to each existing
Receivable).  The Seller will give the Purchaser and the Agent notice
of any material change in the administrative and operating procedures
of the Seller referred to in the previous sentence.

                  (e)  Performance and Compliance with Receivables and
Accounts.  The Seller at its expense will timely and fully perform and
comply with all material provisions, covenants and other promises re-
quired to be observed by it under the Accounts related to the Receiv-
ables.

                  (f)  Credit and Collection Policies.  The Seller will comply
in all material respects with the Credit Guidelines in regard to each
Receivable and the related Account.

                  (g)  Collections.  The Seller shall instruct all Obligors to
cause all Collections to be deposited directly to a Lock-Box Account.

                  (h)  Collections Received.  The Seller shall hold in trust,
and deposit, immediately, but in any event not later than the close of
business on the second Business Day following its receipt thereof, to
a Lock-Box Account all Collections received from time to time by the
Seller.

                  (i)  Sale Treatment.  The Seller agrees to treat this
conveyance for all purposes (including, without limitation, tax and
financial accounting purposes) as a sale and, to the extent any such
reporting is required, shall report the transactions contemplated by
this Agreement on all relevant books, records, tax returns, financial
statements and other applicable documents as a sale of the Receivables
to the Purchaser.

                  (j)  ERISA.  The Seller shall promptly give the Purchaser
written notice upon becoming aware that the Seller or any of its
Subsidiaries is not in compliance in all material respects with ERISA
or that any ERISA lien on any of the Receivables exists.

                  SECTION 5.2.  Negative Covenants of the Seller.  During the
term of this Agreement, unless the Agent and the Purchaser shall
otherwise consent in writing:

                  (a)  No Sales, Liens, Etc.  Except as otherwise provided
herein, the Seller will not sell, assign (by operation of law or
otherwise) or otherwise dispose of, or create or suffer to exist any
Adverse Claim upon (or the filing of any financing statement) or with
respect to (x) any of the Receivables, the Related Security or
Collections, (y) any goods (other than inventory), the sale of which
may give rise to any Receivable, Related Security or Collections (sub-
ject, in each case with respect to Related Security constituting re-
turned inventory, to the applicable provisions of Section 9-306 of the
Relevant UCC) or (z) upon or with respect to any account which concen-
trates in a Lock-Box Bank (including any Lock-Box Account) to which
any Collections of any Receivable are sent, or, in each case, assign
any right to receive income in respect thereof.  The Seller shall, and
will cause each of its Subsidiaries to, specifically exclude from the
property subject to any Adverse Claim granted on inventory any and all
accounts receivable generated by sales of such inventory and the
proceeds thereof and shall provide, upon the Purchaser's request, evi-
dence satisfactory to the Purchaser that any such Adverse Claim (and
each related UCC financing statement or other related filing) express-
ly excludes any such accounts receivable.  The Seller will provide the
Purchaser and the Agent with a copy of any inventory financing agree-
ment at least three Business Days prior to the effectiveness thereof.

                  (b)  No Extension or Amendment of Receivables.  The Seller
will not extend, amend or otherwise modify the terms of any Receiv-
able, or amend, modify or waive any term or condition of any Account
related thereto, except as provided in Sections 5.2 and 6.2 of the
Transfer Agreement.

                  (c)  No Change in Business or Credit Guidelines. Except as
provided in the Transfer Agreement, the Seller will not make any
change in the character of its business or in the Credit Guidelines,
which change might, in either case, impair the collectability of any
substantial portion of the Receivables or otherwise result in a
Material Adverse Effect.

                  (d)  Change in Payment Instructions to Obligors.  The Seller
will not add or terminate, or make any change to, any Lock-Box
Account, except in accordance with the Transfer Agreement.

                  (e)  Deposits to Lock-Box Accounts.  The Seller will not
deposit or otherwise credit, or cause or permit to be so deposited or
credited, to any Lock-Box Account, cash or cash proceeds other than
Collections of Receivables.

                  (f)  Change of Name, Etc.  The Seller shall not change its
name, identity or structure or location of its chief executive office,
unless at least ten (10) days prior to the effective date of any such
change the Seller delivers to the Purchaser and the Agent (i) such
documents, instruments or agreements, including, without limitation,
appropriate financing statements under the Relevant UCC, executed by
the Seller necessary to reflect such change and to continue the
perfection of the Purchaser's and any assignee's interest in the
Receivables and (ii) new or revised Lock-Box Agreements which reflect
such change and enable the Agent to exercise its rights under Section
2.8 of the Transfer Agreement.

                  (g)  Separate Business.  The Seller shall not: (i) fail to
maintain separate books, financial statements, accounting records and
other corporate documents from those of the Purchaser, (ii) commingle
any of its assets or the assets of any of its Affiliates with those of
the Purchaser, (iii) pay from its own assets any obligation or
indebtedness of any kind incurred by the Purchaser, (iv) directly, or
through any of its Affiliates, borrow funds or accept credit or
guaranties from the Purchaser except pursuant to this Agreement in
connection with the purchase of the Receivables.

                  SECTION 5.3.  Indemnification.  The Seller agrees to indem-
nify, defend and hold the Purchaser harmless from and against any and
all loss, liability, damage, judgment, claim, deficiency, or expense
(including interest, penalties, reasonable attorneys' fees and amounts
paid in settlement) to which the Purchaser or any assignee thereof may
become subject insofar as such loss, liability, damage, judgment,
claim, deficiency, or expense arises out of or is based upon a breach
by the Seller of its representations, warranties and covenants con-
tained herein, or any information certified in any schedule or
certificate delivered by the Seller hereunder, being untrue in any
material respect at any time.  The obligations of the Seller under
this Section 5.3 shall be considered to have been relied upon by the
Purchaser, Enterprise and the Agent and shall survive the execution,
delivery, performance and termination of this Agreement, regardless of
any investigation made by the Purchaser, Enterprise or the Agent or on
behalf of any of them.


                              ARTICLE VI

                         REPURCHASE OBLIGATION

                  SECTION 6.1.  Mandatory Repurchase.

                  (a)  Breach of Warranty.  If on any day any Receivable,
which has been sold by the Seller hereunder and which has been
reported by the Seller as an Eligible Receivable, shall fail to meet
the conditions set forth in the definition of "Eligible Receivable"
(except to the extent such conditions expressly relate to an earlier
date) or for which any representation or warranty made herein in
respect of such Receivable shall no longer be true, the Seller shall
be deemed to have received on such day a Collection of such Receivable
in full and shall on such day pay to the Purchaser an amount equal to
the aggregate Outstanding Principal Balance of such Receivable;
provided that, prior to the Termination Date, such amount may be paid
by a reduction in the Purchase Price paid to the Seller on the next
occurring Purchase Date, unless the Purchaser is required to make a
payment in respect of such breach pursuant to the Transfer Agreement.

                  (b)  Reconveyance Under Certain Circumstances.  The Seller
agrees that, with respect to any Receivable sold hereunder, in the
event of a breach of any of the representations and warranties set
forth in Sections 4.1(e), 4.1(g), 4.1(h), 4.1(j), 4.1(l), 4.1(o),
4.1(p) or 4.1(q), the Seller shall accept the reconveyance of such
Receivable upon receipt by the Seller of notice given in writing by
the Purchaser and the Seller's failure to cure such breach within
thirty (30) days (or, in the case of representations and warranties
found in Sections 4.1(d) or 4.1(i), within three (3) days) of such no-
tice.  In the event of a reconveyance under this Section 6.1(b), the
Seller shall pay to the Purchaser in immediately available funds on
such 30th day (or third day, if applicable) an amount equal to the
Outstanding Principal Balance of any such Receivable; provided that,
prior to the Termination Date, such amount may be paid by a reduction
in the Purchase Price paid to the Seller on the next occurring
Purchase Date, unless the Purchaser is required to make a payment in
respect of such breach pursuant to the Transfer Agreement.

                  SECTION 6.2.  Dilutions, Etc.  The Seller agrees that if on
any day the Outstanding Principal Balance of a Receivable sold by the
Seller hereunder is either (x) reduced as a result of any defective,
rejected or returned merchandise or services, any discount, credit,
rebate, dispute, warranty claim, repossessed or returned goods,
chargeback, allowance or any billing adjustment, or (y) reduced or
canceled as a result of a setoff or offset in respect of any claim by
any Person (whether such claim arises out of the same or a related
transaction or an unrelated transaction) or (z) any other downward
adjustments to the balance of such Receivable without receiving
Collections therefor and prior to such Receivable becoming a Defaulted
Receivable, then the Seller shall be deemed to have received on such
day a collection of such Receivable in the amount of such reduction,
cancellation or payment made by the Obligor and shall on such day pay
to the Purchaser an amount equal to such reduction or cancellation;
provided that, prior to the Termination Date, such amount may be paid
by a reduction in the Purchase Price paid to the Seller on the next
occurring Purchase Date, unless the Purchaser is required to make a
payment in respect of such breach pursuant to the Transfer Agreement.

                  SECTION 6.3  No Recourse.  Except as otherwise provided in
this Article VI, the purchase and sale of the Receivables under this
Agreement shall be without recourse to the Seller.



             [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]



                              ARTICLE VII

                         CONDITIONS PRECEDENT

                  SECTION 7.1.  Conditions to the Purchaser's Obligations
Regarding Receivables.  The obligations of the Purchaser to purchase
the Receivables on the Closing date and any Purchase Date shall be
subject to the satisfaction of the following conditions:

                  (a)  All representations and warranties of the Seller con-
tained in this Agreement shall be true and correct on the Closing Date
and on each Purchase Date thereafter with the same effect as though
such representations and warranties had been made on such date;

                  (b)  All information concerning the Receivables provided to
the Purchaser shall be true and correct in all material respects as of
the Closing Date, in the case of any Receivables existing on the Clos-
ing Date, or the Purchase Date, in the case of any Receivables created
after the Closing Date;

                  (c)  The Seller shall have substantially performed all other
obligations required to be performed by the provisions of this Agree-
ment;

                  (d)  The Seller shall have filed or caused to be filed the
financing statement(s) required to be filed pursuant to Section
2.1(b);

                  (e)  All corporate and legal proceedings and all instruments
in connection with the transactions contemplated by this Agreement
shall be satisfactory in form and substance to the Purchaser, and the
Purchaser shall have received from the Seller copies of all documents
(including, without limitation, records of corporate proceedings)
relevant to the transactions herein contemplated as the Purchaser may
reasonably have requested; and

                  (f)  On the Closing Date, the Seller shall deliver to the
Purchaser and the Agent a Cycle Certificate as of the Cut-Off Date.



                             ARTICLE VIII

                         TERM AND TERMINATION

                  SECTION 8.1.  Term.  This Agreement shall commence as of the
date of execution and delivery hereof and shall continue in full force
and effect until the date following the earlier of (i) the date desig-
nated by the Purchaser or the Seller as the termination date at any
time following sixty (60) day's written notice to the other (with a
copy thereof to the Agent), (ii) the date on which the Agent declares
a Termination Date pursuant to Section 7.2 of the Transfer Agreement,
(iii) the day on which a Reinvestment Termination Date shall occur
under the Transfer Agreement unless the Transferred Interest shall
have been assigned (or concurrently is so assigned) to the Bank In-
vestors under Section 10.7 of the Transfer Agreement, (iv) upon the
occurrence of an Event of Bankruptcy with respect to either the Pur-
chaser or the Seller, (v) the close of business on the third Business
Day following a conveyance of Receivables to the Purchaser for which
the Purchaser does not pay the Purchase Price in accordance with the
provisions hereof, or (vi) the date on which either the Purchaser or
the Seller becomes unable for any reason to purchase or re-purchase
any Receivable in accordance with the provisions of this Agreement or
defaults on its obligations hereunder, which default continues
unremedied for more than thirty (30) days after written notice (any
such date being a "Termination Date"); provided, however, that the
termination of this Agreement pursuant to this Section 8.1 hereof
shall not discharge any Person from any obligations incurred prior to
such termination, including, without limitation, any obligations to
make any payments with respect to the interest of the Purchaser in any
Receivable sold prior to such termination.

                  SECTION 8.2.  Effect of Termination.  Following the
termination of this Agreement pursuant to Section 8.1, the Seller
shall not sell, and the Purchaser shall not purchase, any Receivables. 
No termination or rejection or failure to assume the executory obliga-
tions of this Agreement in any Event of Bankruptcy with respect to the
Seller or the Purchaser shall be deemed to impair or affect the
obligations pertaining to any executed sale or executed obligations,
including, without limitation, pre-termination breaches of represen-
tations and warranties by the Seller or the Purchaser.  Without
limiting the foregoing, prior to termination, the failure of the
Seller to deliver computer records of Receivables or any reports
regarding the Receivables shall not render such transfer or obligation
executory, nor shall the continued duties of the parties pursuant to
Article V or Section 9.1 of this Agreement render an executed sale
executory.



             [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]



                              ARTICLE IX

                       MISCELLANEOUS PROVISIONS


                  SECTION 9.1.  Amendment.  This Agreement and the rights and
obligations of the parties hereunder may not be changed orally, but
only by an instrument in writing signed by the Purchaser and the
Seller and consented to in writing by the Agent.  Any reconveyance
executed in accordance with the provisions hereof shall not be con-
sidered amendments to this Agreement.

                  SECTION 9.2.  GOVERNING LAW; Submission to Jurisdiction.

                       (a)  THIS AGREEMENT SHALL BE GOVERNED BY AND CONSTRUED
IN ACCORDANCE WITH THE LAWS OF THE STATE OF MISSISSIPPI.

                       (b)  The parties hereto hereby submit to the nonexclu-
sive jurisdiction of the United States District Court for the Southern
District of New York and of any New York state court sitting in The
City of New York for purposes of all legal proceedings arising out of
or relating to this Agreement or the transactions contemplated hereby. 
Each party hereto hereby irrevocably waives, to the fullest extent it
may effectively do so, any objection which it may now or hereafter
have to the laying of the venue of any such proceeding brought in such
a court and any claim that any such proceeding brought in such a court
has been brought in an inconvenient forum.  Nothing in this Section
9.2 shall affect the right of the Purchaser to bring any other action
or proceeding against the Seller or its property in the courts of
other jurisdictions.

                  SECTION 9.3.  Notices.  Except as provided below, all
communications and notices provided for hereunder shall be in writing
(including telecopy or electronic facsimile transmission or similar
writing) and shall be given to the other party at its address or
telecopy number set forth below or at such other address or telecopy
number as such party may hereafter specify for the purposes of notice
to such party.  Each such notice or other communication shall be
effective (i) if given by telecopy, when such telecopy is transmitted
to the telecopy number specified in this Section 9.3 and confirmation
is received, (ii) if given by mail three Business Days following such
posting, postage prepaid, U.S. certified or registered, (iii) if given
by overnight courier, one Business Day after deposit thereof with a
national overnight courier service, or (iv) if given by any other
means, when received at the address specified in this Section 9.3.

                  (a)  in the case of the Purchaser:

                       Proffitt's Credit Corporation
                       300 South Fourth Street, Suite 1100
                       Las Vegas, Nevada  89101
                       Attn: Douglas E. Coltharp, President
                       Telephone:  (702) 598-3738
                       Telecopy:   (702) 598-3651
                       
                       (with a copy to Proffitt's, Inc.)

                  with a copy to:

                       NationsBank, N.A.
                       NationsBank Corporate Center
                       100 North Tryon Street
                       NC1-007-10-07
                       Charlotte, NC 28255
                       Attention: Michelle M. Heath NC1-007-10-07
                                             Structured Finances
                       Telephone: (704) 386-7922
                       Telecopy:  (704) 388-9169

                  (b)  in the case of the Seller:

                       Proffitt's Inc.
                       3455 Highway 80 West
                       Jackson, Mississippi  39209
                       Telephone: (601) 968-4394
                       Telecopy: (601) 968-4354
                       Attn: Douglas E. Coltharp
                                           Executive Vice President and
                                           Chief Financial Officer

                  (c)  in the case of the Servicer:

                       MCRAE'S, INC. 
                       3455 Highway 80 West
                       Jackson, Mississippi  39209
                       Telephone: (601) 968-4394
                       Telecopy: (601) 968-4354
                       Attn: Douglas E. Coltharp
                                           Executive Vice President and
                                           Chief Financial Officer

                       (with a copy to Proffitt's, Inc.)

or, as to each party, at such other address as shall be designated by
such party in a written notice to each other party.

                  SECTION 9.4.  Severability of Provisions.  If any one or
more of the covenants, agreements, provisions or terms of this Agree-
ment or any other Conveyance Paper shall for any reason whatsoever be
held invalid, then such covenants, agreements, provisions, or terms
shall be deemed severable from the remaining covenants, agreements,
provisions, or terms of this Agreement and shall in no way affect the
validity or enforceability of the other provisions of this Agreement.

                  SECTION 9.5.  Assignment.  This Agreement may not be
assigned by the parties hereto, except that the Purchaser may assign
its rights hereunder pursuant to the Transfer Agreement to the Agent,
for the benefit of Enterprise and the Bank Investors, and that Enter-
prise may assign any or all of its rights to any Liquidity Provider. 
The Purchaser hereby notifies (and the Seller hereby acknowledges
that) the Purchaser, pursuant to the Transfer Agreement, has assigned
its rights hereunder to the Agent.  All rights of the Purchaser here-
under may be exercised by the Agent or its assignees, to the extent of
their respective rights pursuant to such assignments.

                  SECTION 9.6.  Further Assurances.  The Purchaser and the
Seller agree to do and perform, from time to time, any and all acts
and to execute any and all further instruments required or reasonably
requested by the other party more fully to effect the purposes of this
Agreement, including, without limitation, the execution of any
financing statements or continuation statements or equivalent
documents relating to the Receivables for filing under the provisions
of the Relevant UCC or other laws of any applicable jurisdiction.

                  SECTION 9.7.  No Waiver; Cumulative Remedies.  No failure to
exercise and no delay in exercising, on the part of the Purchaser, the
Seller or the Agent, any right, remedy, power or privilege hereunder,
shall operate as a waiver thereof; nor shall any single or partial
exercise of any right, remedy, power or privilege hereunder preclude
any other or further exercise thereof or the exercise of any other
right, remedy, power or privilege.  The rights, remedies, powers and
privileges herein provided are cumulative and not exhaustive of any
rights, remedies, powers and privilege provided by law.

                  SECTION 9.8.  Counterparts.  This Agreement may be executed
in two or more counterparts including telecopy transmission thereof
(and by different parties on separate counterparts), each of which
shall be an original, but all of which together shall constitute one
and the same instrument.

                  SECTION 9.9.  Binding Effect; Third-Party Beneficiaries. 
This Agreement shall inure to the benefit of and be binding upon the
parties hereto and their respective successors and permitted assigns. 
The Agent, on behalf of Enterprise and the Bank Investors, and any Li-
quidity Provider is intended by the parties hereto to be a third-party
beneficiary of this Agreement.

                  SECTION 9.10.  Merger and Integration.  Except as
specifically stated otherwise herein, this Agreement sets forth the
entire understanding of the parties relating to the subject matter
hereof, and all prior understandings, written or oral, are superseded
by this Agreement.  This Agreement may not be modified, amended,
waived or supplemented except as provided herein.

                  SECTION 9.11.  Headings.  The headings herein are for
purposes of reference only and shall not otherwise affect the meaning
or interpretation of any provision hereof.

                  SECTION 9.12.  Exhibits.  The schedules and exhibits
referred to herein shall constitute a part of this Agreement and are
incorporated into this Agreement for all purposes.



             [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]



                  IN WITNESS WHEREOF, the Purchaser, the Seller and the
Servicer each have caused this Receivables Purchase Agreement to be
duly executed by their respective officers as of the day and year
first above written.


                                 PROFFITT'S, INC.,
                                   as Seller


                                 By:                                   
                                    Name:
                                    Title:


                                 PROFFITT'S CREDIT CORPORATION,
                                   as Purchaser


                                  By:                                   
                                    Name:
                                    Title:


                                  MCRAE'S, INC.,
                                    as Servicer


                                  By:
                                  Name:
                                  Title:

Acknowledged and agreed as
of the date first above written:

ENTERPRISE FUNDING CORPORATION


By:_____________________________
   Name:
   Title:


NATIONSBANK, N.A., as Agent


By:_____________________________
   Name:
   Title:


                                                              EXHIBIT A


                       [FORM OF MONTHLY REPORT]



                                                              EXHIBIT B


                       FORM OF SUBORDINATED NOTE


                                                     __________________
                                                     _________ __, 199_


        FOR VALUE RECEIVED, the undersigned, PROFFITT'S CREDIT
CORPORATION, a Nevada corporation (the "Maker"), hereby promises to
pay to the order of PROFFITT'S, INC. (the "Payee"), on _________, ____
or earlier as provided for in the Receivables Purchase Agreement dated
as of the date hereof between the Maker and the Payee (as such
agreement may from time to time be amended, supplemented or otherwise
modified and in effect, the "Receivables Purchase Agreement"), the
lesser of the principal sum of Seventy-Five Million Dollars
($75,000,000.00) or the aggregate unpaid principal amount of all
Advances to the Maker from the Payee pursuant to the terms of the
Receivables Purchase Agreement, in lawful money of the United States
of America in immediately available funds, and to pay interest from
the date thereof on the principal amount hereof from time to time
outstanding, in like funds, at said office, at the rate per annum set
forth in the Receivables Purchase Agreement and shall be payable in
arrears on the first day of each calendar month (or if any such day is
not a Business Day, on the succeeding Business Day).

        The Maker hereby waives diligence, presentment, demand,
protest and notice of any kind whatsoever.  The non-exercise by the
holder hereof of any of its rights hereunder in any particular
instance shall not constitute a waiver thereof in that or any
subsequent instance.

        All borrowings evidenced by this Subordinated Note and all
payments and prepayments of the principal hereof and interest hereon
and the respective dates thereof shall be endorsed by the holder
hereof on the schedule attached hereto and made a part hereof, or on a
continuation thereof which shall be attached hereto and made a part
hereof, or otherwise recorded by such holder in its internal records;
provided, however, that the failure of the holder hereof to make such
a notation or any error in such a notation shall not in any manner
affect the obligation of the Maker to make payments of principal and
interest in accordance with the terms of this Subordinated Note and
the Receivables Purchase Agreement.

        The Maker shall have the right to prepay and, subject to the
limitations set forth in the Receivables Purchase Agreement, reborrow
Advances made to it without penalty or premium.

        This Subordinated Note is the Subordinated Note referred to
in the Receivables Purchase Agreement, which, among other things,
contains provisions for the subordination of this Subordinated Note to
the rights of certain parties under the Transfer Agreement, all upon
the terms and conditions therein specified.

        This Note shall be governed by, and construed in accordance
with, the laws of the State of Mississippi.


                       PROFFITT'S CREDIT CORPORATION



                       By:                                             
                       Name:
                       Title:



<TABLE>
<CAPTION>
                                       Advances and Payments

<S>             <C>                  <C>                      <C>                  <C>
                Amount of            Payments                 Unpaid Principal     Name of Person
Date            Advance              Principal/Interest       Balance of Note      Making Notation
1/15/97         $1,542,684.75

</TABLE>


                                                                  EXHIBIT C

LOCATION OF RECORDS, PRINCIPAL PLACE OF BUSINESS, ETC.

1.   300 South Fourth Street
     Suite 1100
     Las Vegas, Nevada 89101

2.   3455 Highway 80 West
     Jackson, Mississippi 39209



                                                                  EXHIBIT D

                             TRADENAMES, ETC.

                                   None

=====================================================================



                    RECEIVABLES PURCHASE AGREEMENT


                                between


                             MCRAE'S, INC.

                        as Seller and Servicer


                                  and


                    PROFFITT'S CREDIT CORPORATION,

                             as Purchaser




                     Dated as of January 15, 1997



======================================================================


                    RECEIVABLES PURCHASE AGREEMENT


          This RECEIVABLES PURCHASE AGREEMENT, dated as of January 15,
1997 (as amended, supplemented or otherwise modified and in effect
from time to time, this "Agreement"), between MCRAE'S, INC., a
Mississippi corporation, as seller (the "Seller") and as servicer (in
such capacity, the "Servicer"), and PROFFITT'S CREDIT CORPORATION, a
Nevada corporation, as purchaser (the "Purchaser").


                         W I T N E S S E T H :


          WHEREAS, the Purchaser desires to purchase from time to time
certain accounts receivable existing on the Closing Date and acquired
or generated thereafter in the normal course of the Seller's business
pursuant to certain revolving consumer credit card accounts;

          WHEREAS, the Seller desires to sell and assign from time to
time such certain accounts receivable to the Purchaser upon the terms
and conditions hereinafter set forth;

          WHEREAS, the Servicer has agreed to service the accounts
receivable sold to the Purchaser by the Seller hereunder; 

          NOW, THEREFORE, for good and valuable consideration, the
receipt and sufficiency of which are hereby acknowledged, it is hereby
agreed by and between the Purchaser and the Seller as follows:

                               ARTICLE I

                              DEFINITIONS

          SECTION 1.1.  Definitions.  All capitalized terms used
herein shall have the meanings specified herein or, if not so
specified, the meaning specified in, or incorporated by reference
into, the Transfer Agreement, and shall include in the singular number
the plural and in the plural number the singular:

          "Advance" shall have the meaning specified in Section
3.2(a).

          "Agent" shall mean NationsBank, N.A., as agent on behalf of
Enterprise and the Bank Investors pursuant to the Transfer Agreement.

          "Bank Investors" shall have the meaning specified in the
Transfer Agreement.

          "Closing Date" shall mean January 16, 1997.

          "Eligible Receivable" shall have the meaning specified in
the Transfer Agreement.

          "Enterprise" shall mean Enterprise Funding Corporation, a
Delaware corporation, and its successors and assigns.

          "Event of Bankruptcy" shall have the meaning specified in
the Transfer Agreement.

          "McRae's" shall mean McRae's, Inc., a Mississippi
corporation, and its successors and assigns.

          "McRae's of Alabama Purchase Agreement" shall mean that
certain Receivables Purchase Agreement dated as of January 27, 1993,
by and between McRae's, Inc. and McRae's of Alabama, Inc., an Alabama
corporation, as the same has been amended, modified and supplemented
to the date hereof.

          "Outstanding Principal Balance" shall have the meaning
specified in the Transfer Agreement.

          "Purchase Date" shall have the meaning assigned in Section
3.2(b) hereof.

          "Purchase Rate" shall mean the percentage equivalent of the
decimal representation of the following expression:

     (1.00 + APY) minus (BDA + SF + PCF + OE + RF)

where:

     APY =     average portfolio yield of the Seller (expressed as the
               decimal equivalent of a percentage) as reasonably
               determined over the preceding twelve months (or such
               other period reasonably determined by the Purchaser);

     BDA =     an allowance for bad debts, based on, among other
               relevant factors, historical rates for the previous
               twelve months (or such other period reasonably
               determined by the Purchaser);

     SF  =     a Servicer fee equal to 2.00% per annum;

     PCF =     the Purchaser's cost of funds, as calculated from time
               to time, equal to the sum of (i) the product of the
               Maximum Buyers' Percentage multiplied by the prime rate
               (as published in the Money Rates Section of The Wall
               Street Journal) plus (ii) the product of (x) 20% (to be
               adjusted from time to time based on changes to the
               Purchaser's reasonably estimated marginal cost of
               funds) multiplied by (y) the sum of one minus the Maxi-
               mum Buyers' Percentage;

     OE  =     the percentage equivalent of the fraction the numerator
               of which is the Purchaser's annualized estimate of
               projected operating expenses for the next twelve months
               and the denominator of which is the estimated
               Outstanding Principal Balance of Receivables expected
               to be sold in the next twelve months; and

     RF  =     a contingency risk factor based on industry and
               economic considerations, as determined by the Purchaser
               in its reasonable discretion and as agreed upon between
               the Purchaser and the Seller.

          "Purchase Period" shall mean, with respect to Receivables
sold by the Seller to the Purchaser after the Closing Date, the
Collection Period reported upon in the most recent Investor Report
delivered after the Closing Date.

          "Purchase Price" shall have the meaning set forth in Section
3.1 hereof.

          "Purchaser" shall mean Proffitt's Credit Corporation, a
Nevada corporation, and its successors and assigns.

          "Receivable" shall mean, for purposes of this Agreement, the
indebtedness owed to the Seller by any Obligor under an Account
(whether such Account is in existence as of the Closing Date or there-
after created), whether constituting an account, chattel paper, in-
strument or general intangible, arising in connection with the sale of
merchandise or services, and which, in all cases shall include, the
right to payment of any Finance Charges and other obligations of such
Obligor with respect thereto. 

          "Related Security" shall have the meaning specified in the
Transfer Agreement.

          "Relevant UCC" shall mean the Uniform Commercial Code as in
effect in the States of New York and Mississippi, as applicable.

          "Secured Obligations" shall have the meaning set forth in
Section 2.1(d) hereof.

          "Servicer" shall mean McRae's.

          "Subordinated Note" shall have the meaning specified in
Section 3.2(b).

          "Termination Date" shall have the meaning specified in
Section 8.1.

          "Transfer Agreement" shall mean the Transfer and
Administration Agreement, dated as of January 15, 1997, by and among
the Purchaser, McRae's, Inc., as Servicer, Proffitt's, Inc., as
Servicer Guarantor, Enterprise Funding Corporation and NationsBank
N.A., as Agent and Bank Investor, as such agreement may be amended,
modified or supplemented from time to time.

          SECTION 1.2.  Other Terms.  All accounting terms not
specifically defined herein shall be construed in accordance with
generally accepted accounting principles.  All terms used in Article 9
of the Relevant UCC, and not specifically defined herein, are used
herein as defined in such Article 9.

          SECTION 1.3.  Computation of Time Periods.  Unless otherwise
stated in this Agreement, in the computation of a period of time from
a specified date to a later specified date, the word "from" means
"from and including" and the words "to" and "until" each means "to but
excluding."



             [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]


                              ARTICLE II

           PURCHASE, CONVEYANCE AND SERVICING OF RECEIVABLES

          SECTION 2.1.  Sale.  (a)  Upon the terms and subject to the
conditions set forth herein, the Seller hereby sells, assigns,
transfers and conveys to the Purchaser, and the Purchaser hereby
purchases from the Seller, on the terms and subject to the conditions
specifically set forth herein, all of the Seller's right, title and
interest, whether now owned or hereafter acquired, in, to and under
the Receivables outstanding on the Closing Date and thereafter owned
by the Seller, through any Termination Date (but not thereafter), to-
gether with all Related Security and Collections with respect thereto
and all proceeds of the foregoing.  The foregoing sale, assignment,
transfer and conveyance does not constitute an assumption by the
Purchaser of any obligations of the Seller or any other Person to
Obligors or to any other Person in connection with the Receivables or
under any Related Security, Account Agreement or other agreement and
instrument relating to the Receivables.  With respect to Receivables
sold by the Seller on the Closing Date, such Receivables shall be
deemed to be all the Receivables of the Seller that exist as of the
close of business on the Cut-Off Date.  With respect to Receivables
sold by the Seller after the Closing Date, such Receivables shall be
deemed to be all the Receivables created after the close of business
on the Cut-Off Date.

          (b)  In connection with the foregoing sale, the Seller
agrees to record and file on or prior to the Closing Date, at its own
expense, a financing statement or statements with respect to the
Receivables and the other property described in Section 2.1(a) sold by
the Seller hereunder meeting the requirements of applicable state law
in such manner and in such jurisdictions as are necessary to perfect
and protect the interests of the Purchaser created hereby under the
Relevant UCC (subject, in the case of Related Security constituting
returned inventory, to the applicable provisions of Section 9-306 of
the Relevant UCC) against all creditors of and purchasers from the
Seller, and to deliver either the originals of such financing state-
ments or a file-stamped copy of such financing statements or other
evidence of such filings to the Purchaser on the Closing Date.

          (c)  The Seller agrees that from time to time, at its
expense, it will promptly execute and deliver all instruments and
documents and take all actions as may be necessary or as the Purchaser
may reasonably request in order to perfect or protect the interest of
the Purchaser in the Receivables purchased hereunder or to enable the
Purchaser to exercise or enforce any of its rights hereunder.  Without
limiting the foregoing, the Seller will, in order to accurately re-
flect this purchase and sale transaction, execute and file such
financing or continuation statements or amendments thereto or assign-
ments thereof (as permitted pursuant hereto) as may be requested by
the Purchaser, and upon the request of the Purchaser, mark its master
data processing records and other documents with a legend describing
the purchase by the Purchaser of the Receivables and the subsequent
transfer thereof to the Agent pursuant to the Transfer Agreement and
stating "THE RECEIVABLES IN THESE FILES HAVE BEEN ACQUIRED BY AND
CONVEYED TO PROFFITT'S CREDIT CORPORATION AND AN INTEREST THEREIN HAS
BEEN ASSIGNED TO NATIONSBANK, N.A., AS AGENT, FOR THE BENEFIT OF
ENTERPRISE FUNDING CORPORATION AND THOSE CERTAIN BANK INVESTORS
PURSUANT TO THE TRANSFER AND ADMINISTRATION AGREEMENT DATED AS OF
JANUARY 15, 1997, AS AMENDED FROM TIME TO TIME, AMONG PROFFITT'S
CREDIT CORPORATION, NATIONSBANK, N.A., ENTERPRISE FUNDING CORPORATION
AND THE OTHER SIGNATORIES NAMED THEREIN."  The Seller shall, upon re-
quest of the Purchaser, obtain such additional search reports as the
Purchaser shall request.  To the fullest extent permitted by appli-
cable law, the Purchaser shall be permitted to sign and file continua-
tion statements and amendments thereto and assignments thereof without
the Seller's signature.  Carbon, photographic or other reproduction of
this Agreement or any financing statement shall be sufficient as a
financing statement.

          (d)  It is the express intent of the Seller and the
Purchaser that the conveyance of the Receivables by the Seller to the
Purchaser pursuant to this Agreement be construed as a sale of such
Receivables by the Seller to the Purchaser.  Further, it is not the
intention of the Seller and the Purchaser that such conveyance be
deemed a grant of a security interest in the Receivables by the Seller
to the Purchaser to secure a debt or other obligation of the Seller. 
However, in the event that, notwithstanding the express intent of the
parties, the Receivables are construed to constitute property of the
Seller, then (i) this Agreement also shall be deemed to be, and hereby
is, a security agreement within the meaning of the Relevant UCC; and
(ii) the conveyance by the Seller provided for in this Agreement shall
be deemed to be, and the Seller hereby grants to the Purchaser, a
security interest in, to and under all of the Seller's right, title
and interest in, to and under the Receivables outstanding on the Clos-
ing Date and thereafter owned by the Seller, together with all Related
Security and Collections with respect thereto and all proceeds of the
foregoing, to secure the rights of the Purchaser set forth in this
Agreement or as may be determined in connection therewith by
applicable law (collectively, the "Secured Obligations").  The Seller
and the Purchaser shall, to the extent consistent with this Agreement,
take such actions as may be necessary to ensure that, if this
Agreement were deemed to create a security interest in the Receiv-
ables, such security interest would be deemed to be a perfected
security interest in favor of the Purchaser under applicable law and
will be maintained as such throughout the term of this Agreement.

          SECTION 2.2.  Servicing of Receivables.  The servicing,
administering and collection of the Receivables shall be conducted by
McRae's, which hereby agrees to perform, take or cause to be taken all
such action as may be necessary or advisable to collect each
Receivable from time to time, all in accordance with applicable laws,
rules and regulations and with the care and diligence which McRae's
employs in servicing similar receivables for its own account, in
accordance with the Credit Guidelines.  With the consent of the Agent
and the Purchaser, McRae's may delegate certain functions to
Proffitt's, however, no such delegation shall relieve McRae's of its
obligations hereunder.  The Purchaser hereby appoints the Servicer as
its agent to enforce the Purchaser's rights and interests in, to and
under the Receivables, the Related Security and the Collections with
respect thereto.  The Servicer shall hold in trust for the Purchaser,
in accordance with its interests, all Records which evidence or relate
to the Receivables or Related Security, Collections and proceeds with
respect thereto.  Notwithstanding anything to the contrary contained
herein, from and after the occurrence of a Termination Event or a
Servicer Default (each as defined in the Transfer Agreement), the
Agent or Enterprise, shall have the absolute and unlimited right to
terminate the McRae's servicing activities described in this Section
2.2.  In consideration of the foregoing, the Purchaser agrees to pay
the Servicer a servicing fee of 2.00% per annum on the aggregate Out-
standing Principal Balance of Receivables sold, payable monthly, for
its performance of the duties and obligations described in this
Section 2.2; provided that any such monthly payment shall be reduced
by any amounts payable in such month by Enterprise or the Bank
Investors to the Servicer, in its capacity as Servicer pursuant to the
Transfer Agreement.



             [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]



                              ARTICLE III

                CONSIDERATION AND PAYMENT; RECEIVABLES

          SECTION 3.1.  Purchase Price.  (a) The Purchase Price for
the Receivables and related property conveyed on the Closing Date to
the Purchaser by the Seller under this Agreement shall be a dollar
amount equal to the product of (i) the aggregate Outstanding Principal
Balance of the Receivables as of the Cut-Off Date, as reflected on the
Cycle Certificate delivered on the Closing Date and (ii) the Purchase
Rate.

     The Purchase Price for the Receivables and related property
conveyed on any date after the Closing Date shall be the dollar amount
equal to the product of (i) the aggregate Outstanding Principal
Balance of the Receivables sold during the applicable Purchase Period
as reflected in the applicable Investor Report and (ii) the Purchase
Rate on such date.

          SECTION 3.2.  Payment of Purchase Price.  (a)  The Purchase
Price for the Receivables sold on the Closing Date shall be paid (i)
by payment of $87,936,000 in immediately available funds and (ii)
through an advance under the Subordinated Note (such advance and any
advance thereunder as contemplated by Section 3.2(b), each an "Ad-
vance") in the amount of $25,352,507.64.

          (b)  The Purchase Price for the Receivables sold by the
Seller on any date after the date hereof (each, a "Purchase Date")
shall be paid either (i) in cash or (ii) if Purchaser does not have
sufficient cash to pay the Purchase Price, subject to the next suc-
ceeding sentence, by means of an Advance under the Subordinated Note
or (iii) with the consent of the Seller, any combination of the
foregoing.  In the event the Purchaser does not have sufficient cash
to pay the Purchase Price due on any Purchase Date, such insufficiency
shall be evidenced by the making of an Advance on such Purchase Date
in an original principal amount equal to such cash shortfall owed to
the Seller; provided, however, that (i) at all times prior to December
31, 1997, the Seller and the Purchaser agree to act in good faith to
minimize the amount of Advances made under the Subordinated Note so as
to cause the Purchaser's Net Worth to be not less than 10% of the
highest aggregate Outstanding Principal Balance of all Eligible
Receivables shown on any Cycle Certificate delivered by the Servicer
under the Transfer Agreement during the preceding twelve months and
(ii) from and after December 31, 1997, no Advance shall be made if
immediately thereafter the Net Worth of the Purchaser would be less
than 10% of the highest aggregate Outstanding Principal Balance of all
Eligible Receivables shown on any Cycle Certificate delivered by the
Servicer under the Transfer Agreement during the preceding twelve
months.  All Advances made by the Seller to the Purchaser shall be
evidenced by a single subordinated note, duly executed on behalf of
the Purchaser, in substantially the form of Exhibit B annexed hereto,
delivered and payable to the Seller in a principal amount equal to
$150,000,000 (the "Subordinated Note").  The Seller is hereby autho-
rized by the Purchaser to endorse on the schedule attached to the
Subordinated Note (or a continuation of such schedule attached thereto
and made a part thereof) an appropriate notation evidencing the date
and amount of each Advance, as well as the date and amount of each
payment with respect thereto; provided, however, that the failure of
any Person to make such a notation shall not affect any obligations of
the Purchaser thereunder.  Any such notation shall be conclusive and
binding as to the date and amount of such Advance, or payment of prin-
cipal or interest thereon, absent manifest error.

          (c)  The terms and conditions of the Subordinated Note and
all Advances thereunder shall be as follows:

                       (i)  Repayment of Advances.  All amounts paid by the
Purchaser with respect to the Advances shall be allocated first to the
repayment of accrued interest until all such interest is paid, and
then to the outstanding principal amount of the Advances.  Subject to
the provisions of this Agreement, the Purchaser may borrow, repay and
reborrow Advances on and after the date hereof and prior to the
termination of this Agreement, subject to the terms, provisions and
limitations set forth herein.

                       (ii)  Interest.  The Subordinated Note shall bear
interest from its date on the outstanding principal balance thereof at
a rate per annum equal to one month LIBOR as published in the Money
Rates Section of The Wall Street Journal.  Interest on each Advance
shall be computed based on the number of days elapsed in a year of 360
days.

                       (iii)  Sole and Exclusive Remedy/Subordination.  The
Purchaser shall be obligated to repay Advances to the Seller only to
the extent of funds available to the Purchaser from Collections on the
Receivables and, to the extent that such payments are insufficient to
pay all amounts owing to the Seller under the Subordinated Note, the
Seller shall not have any claim against the Purchaser for such amounts
and no further or additional recourse shall be available against
Purchaser.  The Subordinated Note shall be fully subordinated to any
rights of Enterprise, the Bank Investors  and their permitted assigns
pursuant to the Transfer Agreement, and shall not evidence any rights
in the Receivables.

                       (iv)  Offsets, etc.  The Purchaser may offset any
amount due and owing by the Seller against any amount due and owing by
Purchaser to the Seller under the terms of the Subordinated Note.

                  SECTION 3.3.  Monthly Report.  On each Determination Date,
the Seller shall deliver to the Purchaser a report covering the
preceding Collection Period, substantially in the form of the Investor
Report attached as Exhibit E to the Transfer Agreement, showing (i)
the aggregate Purchase Price of Receivables acquired or generated by
the Seller in the preceding Collection Period and (ii) the aggregate
Outstanding Principal Balance of such Receivables that are Eligible
Receivables as of the last day of such preceding Collection Period.


             [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]


                              ARTICLE IV

                    REPRESENTATIONS AND WARRANTIES

                  SECTION 4.1.  Seller's Representations and Warranties.  The
Seller represents and warrants to the Purchaser as of the Closing Date
and shall be deemed to represent and warrant as of the date of the
creation of any sale of any interest in Receivables to the Purchaser
pursuant to this Agreement that:

                  (a)  Corporate Existence and Power.  The Seller is a corpo-
ration duly organized, validly existing and in good standing under the
laws of its jurisdiction of incorporation and has all corporate power
and all material governmental licenses, authorizations, consents and
approvals required to carry on its business in each jurisdiction in
which its business is now conducted.  The Seller is duly qualified to
do business in, and is in good standing in, every other jurisdiction
in which the nature of its business requires it to be so qualified,
except where the failure to be so qualified or in good standing would
not have a Material Adverse Effect.

                  (b)  Corporate and Governmental Authorization; Contraven-
tion.  The execution, delivery and performance by the Seller of this
Agreement are within the Seller's corporate powers, have been duly
authorized by all necessary corporate action, require no action by or
in respect of, or filing with, any Official Body or official thereof
(except for the filing of UCC financing statements as required by this
Agreement), and do not contravene, or constitute a default under, any
provision of applicable law, rule or regulation or of the Certificate
of Incorporation or Bylaws of the Seller or of any agreement, judg-
ment, injunction, order, writ, decree or other instrument binding upon
the Seller or result in the creation or imposition of any Adverse
Claim on the assets of the Seller or any of its Subsidiaries (except
those created by this Agreement).

                  (c)  Binding Effect.  This Agreement will constitute the
legal, valid and binding obligation of the Seller, enforceable against
the Seller in accordance with its terms, subject to applicable bank-
ruptcy, insolvency, moratorium or other similar laws affecting the
rights of creditors generally.

                  (d)  Perfection.  Immediately preceding the sale of the Re-
ceivables and related property pursuant to this Agreement, the Seller
was the owner of all of the Receivables, free and clear of all Adverse
Claims.  On or prior to the date of each sale of Receivables pursuant
to this Agreement, all financing statements and other documents re-
quired to be recorded or filed in order to perfect and protect the
ownership interest of the Purchaser in and to the Receivables against
all creditors of and purchasers from the Seller will have been duly
filed in each filing office necessary for such purpose and all filing
fees and taxes, if any, payable in connection with such filings shall
have been paid in full.

                  (e)  Accuracy of Information.  All information heretofore
furnished by the Seller to the Purchaser, the Agent, Enterprise and
any Bank Investor for purposes of or in connection with this Agreement
or any transaction contemplated hereby is, and all such information
hereafter furnished by the Seller to the Purchaser, the Agent,
Enterprise and any Bank Investor will be, true and accurate in every
material respect, on the date such information is stated or certified.

                  (f)  Tax Status.  The Seller has filed all material tax re-
turns (federal, state and local) required to be filed and has paid or
made adequate provision for the payment of all taxes, assessments and
other governmental charges.

                  (g)  Action, Suits.  Except as set forth in this Agreement,
there are no actions, suits or proceedings pending, or to the knowl-
edge of the Seller threatened, against or affecting the Seller or any
Affiliate of the Seller or their respective properties, in or before
any court, arbitrator or other body, which may, individually or in the
aggregate, have a Material Adverse Effect.

                  (h)  Place of Business.  The principal place of business and
chief executive office of the Seller is located at Jackson,
Mississippi, and the offices where the Seller keeps all its Records,
are located at the address(es) described on Exhibit C hereto or such
other locations notified to the Purchaser in accordance with this
Agreement in jurisdictions where all action required by the terms of
this Agreement has been taken and completed.

                  (i)  Good Title.  Upon the sale of the Receivables and
related property to the Purchaser pursuant to this Agreement, the
Purchaser shall acquire a valid and perfected first priority ownership
interest in each Receivable (and in the Related Security, Collections
and Proceeds with respect thereto) that exists on the date of this
Agreement and in each Receivable thereafter owned by the Seller and in
the Related Security, Collections and Proceeds with respect thereto
until the Termination Date in each case free and clear of any Adverse
Claim.

                  (j)  Tradenames, Etc.  As of the date hereof:  (i) the
Seller's chief executive office is located at the address for notices
set forth in Section 9.3; (ii) the Seller has only the subsidiaries
and divisions listed on Exhibit D hereto; and (iii) the Seller has,
within the last five (5) years, operated only under the tradenames
identified in Exhibit D hereto, and, within the last five (5) years,
has not changed its name, merged with or into or consolidated with any
other corporation or been the subject of any proceeding under Title
11, United States Code (Bankruptcy), except as disclosed in Exhibit D
hereto.

                  (k)  Nature of Receivables.  Each Receivable (x) represented
by the Seller to be an Eligible Receivable, or (y) included in the
calculation of the Net Receivables Balance in fact satisfies at such
time the definition of "Eligible Receivable" set forth in the Transfer
Agreement and is an "eligible asset" as defined in Rule 3a-7 under the
Investment Company Act of 1940, as amended.

                  (l)  Amount of Receivables.  As of the Cut-Off Date, the
aggregate Outstanding Principal Balance of the Receivables in exis-
tence was at least $115,600,518.00.

                  (m)  Credit Guidelines.  Since January 9, 1997 there have
been no material changes in the Credit Guidelines other than as
permitted hereunder and under the Transfer Agreement.  Since such
date, no material adverse change has occurred in the overall rate of
collection of the Receivables.

                  (n)  Collections and Servicing.  Since November 2, 1996,
there has been no material adverse change in the ability of the Seller
to service and collect the Receivables.

                  (o)  Not an Investment Company.  The Seller is not, and is
not controlled by, an "investment company" within the meaning of the
Investment Company Act of 1940, as amended, or is exempt from all
provisions of such Act.

                  (p)  ERISA.  Each of the Seller and its ERISA Affiliates is
in compliance in all material respects with ERISA and no lien exists
in favor of the Pension Benefit Guaranty Corporation on any of the Re-
ceivables.

                  (q)  Lock-Box Accounts.  The names and addresses of all the
Lock-Box Banks, together with the account numbers of the Lock-Box
Accounts at such Lock-Box Banks, are specified in Exhibit C to the
Transfer Agreement (or at such other Lock-Box Banks and/or with such
other Lock-Box Accounts as have been notified to the Purchaser and the
Agent and for which Lock-Box Agreements have been executed in accor-
dance with Section 2.8(b) of the Transfer Agreement and delivered to
the Servicer).  All Obligors have been instructed to make payment to a
Lock-Box Account and only Collections are deposited into the Lock-Box
Accounts.

                  (r)  Bulk Sales.  No transaction contemplated by this
Agreement requires compliance with any bulk sales act or similar law.

                  (s)  Preference; Voidability. The Seller warrants that the
conveyance of the applicable Receivables and Collections and Related
Security to the Purchaser, and each such conveyance, shall not have
been made for or on account of an antecedent debt owed by the Seller
to the Purchaser and no such transfer is or may be voidable under any
Section of the Bankruptcy Reform Act of 1978 (11 U.S.C. Section 101 et
seq.), as amended.



                  SECTION 4.2.  Reaffirmation of Representations and Warran-
ties by the Seller; Notice of Breach.  On each sale date, the Seller,
by accepting the proceeds of such sale, shall be deemed to have certi-
fied that all representations and warranties described in Section 4.1
are true and correct on and as of such day as though made on and as of
such day.  The representations and warranties set forth in Section 4.1
shall survive the conveyance of the Receivables to the Purchaser, and
termination of the rights and obligations of the Purchaser and the
Seller under this Agreement.  Upon discovery by the Purchaser or the
Seller of a breach of any of the foregoing representations and war-
ranties, the party discovering such breach shall give prompt written
notice to the other within three Business Days of such discovery.



             [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]


                               ARTICLE V

                        COVENANTS OF THE SELLER

                  SECTION 5.1.  Covenants of the Seller.  The Seller hereby
covenants and agrees with the Purchaser that, for so long as this
Agreement is in effect, and until all Receivables, an interest in
which has been sold to the Purchaser pursuant hereto, shall have been
paid in full or written-off as uncollectible, and all amounts owed by
the Seller pursuant to this Agreement have been paid in full, unless
the Purchaser otherwise consents in writing, the Seller covenants and
agrees as follows:

                  (a)  Conduct of Business.  The Seller will, and will cause
each of its Subsidiaries to, carry on and conduct its business in sub-
stantially the same manner and in substantially the same fields of
enterprise as it is presently conducted and do all things necessary to
remain duly incorporated, validly existing and in good standing as a
domestic corporation in its jurisdiction of incorporation and will
maintain all requisite authority to conduct its business in each
jurisdiction in which its business is conducted.

                  (b)  Compliance with Laws.  The Seller will, and will cause
each of its Subsidiaries to, comply in all material respects with all
laws, rules, regulations, orders, writs, judgments, injunctions,
decrees or awards to which it or its properties may be subject.

                  (c)  Furnishing of Information and Inspection of Records. 
The Seller will furnish to the Purchaser from time to time such infor-
mation with respect to the Receivables as the Purchaser may reasonably
request, including, without limitation, listings identifying the
Obligor and the Outstanding Principal Balance for each Receivable. 
The Seller will at any time and from time to time during regular busi-
ness hours permit the Purchaser, or its agents or representatives, (i)
to examine and make copies of and abstracts from all Records and (ii)
to visit the offices and properties of the Seller for the purpose of
examining such Records, and to discuss matters relating to Receivables
or the Seller's performance hereunder with any of the officers, direc-
tors, employees or independent public accountants of the Seller having
knowledge of such matters.

                  (d)  Keeping of Records and Books of Account.  The Seller
will maintain a system of accounting established and administered in
accordance with generally accepted accounting principles, consistently
applied, and will maintain and implement administrative and operating
procedures (including, without limitation, an ability to recreate
records evidencing Receivables in the event of the destruction of the
originals thereof), and keep and maintain, all documents, books,
records and other information reasonably necessary or advisable for
the collection of all Receivables (including, without limitation,
records adequate to permit the daily identification of each new
Receivable and all Collections of and adjustments to each existing
Receivable).  The Seller will give the Purchaser and the Agent notice
of any material change in the administrative and operating procedures
of the Seller referred to in the previous sentence.

                  (e)  Performance and Compliance with Receivables and
Accounts.  The Seller at its expense will timely and fully perform and
comply with all material provisions, covenants and other promises re-
quired to be observed by it under the Accounts related to the Receiv-
ables.

                  (f)  Credit and Collection Policies.  The Seller will comply
in all material respects with the Credit Guidelines in regard to each
Receivable and the related Account.

                  (g)  Collections.  The Seller shall instruct all Obligors to
cause all Collections to be deposited directly to a Lock-Box Account.

                  (h)  Collections Received.  The Seller shall hold in trust,
and deposit, immediately, but in any event not later than the close of
business on the second Business Day following its receipt thereof, to
a Lock-Box Account all Collections received from time to time by the
Seller.

                  (i)  Sale Treatment.  The Seller agrees to treat this
conveyance for all purposes (including, without limitation, tax and
financial accounting purposes) as a sale and, to the extent any such
reporting is required, shall report the transactions contemplated by
this Agreement on all relevant books, records, tax returns, financial
statements and other applicable documents as a sale of the Receivables
to the Purchaser.

                  (j)  ERISA.  The Seller shall promptly give the Purchaser
written notice upon becoming aware that the Seller or any of its
Subsidiaries is not in compliance in all material respects with ERISA
or that any ERISA lien on any of the Receivables exists.

                  SECTION 5.2.  Negative Covenants of the Seller.  During the
term of this Agreement, unless the Agent and the Purchaser shall
otherwise consent in writing:

                  (a)  No Sales, Liens, Etc.  Except as otherwise provided
herein, the Seller will not sell, assign (by operation of law or
otherwise) or otherwise dispose of, or create or suffer to exist any
Adverse Claim upon (or the filing of any financing statement) or with
respect to (x) any of the Receivables, the Related Security or
Collections, (y) any goods (other than inventory), the sale of which
may give rise to any Receivable, Related Security or Collections (sub-
ject, in each case with respect to Related Security constituting re-
turned inventory, to the applicable provisions of Section 9-306 of the
Relevant UCC) or (z) upon or with respect to any account which concen-
trates in a Lock-Box Bank (including any Lock-Box Account) to which
any Collections of any Receivable are sent, or, in each case, assign
any right to receive income in respect thereof.  The Seller shall, and
will cause each of its Subsidiaries to, specifically exclude from the
property subject to any Adverse Claim granted on inventory any and all
accounts receivable generated by sales of such inventory and the
proceeds thereof and shall provide, upon the Purchaser's request, evi-
dence satisfactory to the Purchaser that any such Adverse Claim (and
each related UCC financing statement or other related filing) express-
ly excludes any such accounts receivable.  The Seller will provide the
Purchaser and the Agent with a copy of any inventory financing agree-
ment at least three Business Days prior to the effectiveness thereof.

                  (b)  No Extension or Amendment of Receivables.  The Seller
will not extend, amend or otherwise modify the terms of any Receiv-
able, or amend, modify or waive any term or condition of any Account
related thereto, except as provided in Sections 5.2 and 6.2 of the
Transfer Agreement.

                  (c)  No Change in Business or Credit Guidelines.  Except as
provided in the Transfer Agreement, the Seller will not make any
change in the character of its business or in the Credit Guidelines,
which change might, in either case, impair the collectability of any
substantial portion of the Receivables or otherwise result in a
Material Adverse Effect.

                  (d)  Change in Payment Instructions to Obligors.  The Seller
will not add or terminate, or make any change to, any Lock-Box
Account, except in accordance with the Transfer Agreement.

                  (e)  Deposits to Lock-Box Accounts.  The Seller will not
deposit or otherwise credit, or cause or permit to be so deposited or
credited, to any Lock-Box Account, cash or cash proceeds other than
Collections of Receivables.

                  (f)  Change of Name, Etc.  The Seller shall not change its
name, identity or structure or location of its chief executive office,
unless at least ten (10) days prior to the effective date of any such
change the Seller delivers to the Purchaser and the Agent (i) such
documents, instruments or agreements, including, without limitation,
appropriate financing statements under the Relevant UCC, executed by
the Seller necessary to reflect such change and to continue the
perfection of the Purchaser's and any assignee's interest in the
Receivables and (ii) new or revised Lock-Box Agreements which reflect
such change and enable the Agent to exercise its rights under Section
2.8 of the Transfer Agreement.

                  (g)  Separate Business.  The Seller shall not: (i) fail to
maintain separate books, financial statements, accounting records and
other corporate documents from those of the Purchaser, (ii) commingle
any of its assets or the assets of any of its Affiliates with those of
the Purchaser, (iii) pay from its own assets any obligation or
indebtedness of any kind incurred by the Purchaser, (iv) directly, or
through any of its Affiliates, borrow funds or accept credit or
guaranties from the Purchaser except pursuant to this Agreement in
connection with the purchase of the Receivables.

                  SECTION 5.3.  Indemnification.  The Seller agrees to indem-
nify, defend and hold the Purchaser harmless from and against any and
all loss, liability, damage, judgment, claim, deficiency, or expense
(including interest, penalties, reasonable attorneys' fees and amounts
paid in settlement) to which the Purchaser or any assignee thereof may
become subject insofar as such loss, liability, damage, judgment,
claim, deficiency, or expense arises out of or is based upon a breach
by the Seller of its representations, warranties and covenants con-
tained herein, or any information certified in any schedule or
certificate delivered by the Seller hereunder, being untrue in any
material respect at any time.  The obligations of the Seller under
this Section 5.3 shall be considered to have been relied upon by the
Purchaser, Enterprise and the Agent and shall survive the execution,
delivery, performance and termination of this Agreement, regardless of
any investigation made by the Purchaser, Enterprise or the Agent or on
behalf of any of them.


                              ARTICLE VI

                         REPURCHASE OBLIGATION

                  SECTION 6.1.  Mandatory Repurchase.

                  (a)  Breach of Warranty.  If on any day any Receivable,
which has been sold by the Seller hereunder and which has been
reported by the Seller as an Eligible Receivable, shall fail to meet
the conditions set forth in the definition of "Eligible Receivable"
(except to the extent such conditions expressly relate to an earlier
date) or for which any representation or warranty made herein in
respect of such Receivable shall no longer be true, the Seller shall
be deemed to have received on such day a Collection of such Receivable
in full and shall on such day pay to the Purchaser an amount equal to
the aggregate Outstanding Principal Balance of such Receivable;
provided that, prior to the Termination Date, such amount may be paid
by a reduction in the Purchase Price paid to the Seller on the next
occurring Purchase Date, unless the Purchaser is required to make a
payment in respect of such breach pursuant to the Transfer Agreement.

                  (b)  Reconveyance Under Certain Circumstances.  The Seller
agrees that, with respect to any Receivable sold hereunder, in the
event of a breach of any of the representations and warranties set
forth in Sections 4.1(e), 4.1(g), 4.1(h), 4.1(j), 4.1(l), 4.1(o),
4.1(p) or 4.1(q), the Seller shall accept the reconveyance of such
Receivable upon receipt by the Seller of notice given in writing by
the Purchaser and the Seller's failure to cure such breach within
thirty (30) days (or, in the case of representations and warranties
found in Sections 4.1(d), 4.1(i) or 4.1(t), within three (3) days) of
such notice.  In the event of a reconveyance under this Section
6.1(b), the Seller shall pay to the Purchaser in immediately available
funds on such 30th day (or third day, if applicable) an amount equal
to the Outstanding Principal Balance of any such Receivable; provided
that, prior to the Termination Date, such amount may be paid by a
reduction in the Purchase Price paid to the Seller on the next
occurring Purchase Date, unless the Purchaser is required to make a
payment in respect of such breach pursuant to the Transfer Agreement.

                  SECTION 6.2.  Dilutions, Etc.  The Seller agrees that if on
any day the Outstanding Principal Balance of a Receivable sold by the
Seller hereunder is either (x) reduced as a result of any defective,
rejected or returned merchandise or services, any discount, credit,
rebate, dispute, warranty claim, repossessed or returned goods,
chargeback, allowance or any billing adjustment, or (y) reduced or
canceled as a result of a setoff or offset in respect of any claim by
any Person (whether such claim arises out of the same or a related
transaction or an unrelated transaction) or (z) any other downward
adjustments to the balance of such Receivable without receiving
Collections therefor and prior to such Receivable becoming a Defaulted
Receivable, then the Seller shall be deemed to have received on such
day a collection of such Receivable in the amount of such reduction,
cancellation or payment made by the Obligor and shall on such day pay
to the Purchaser an amount equal to such reduction or cancellation;
provided that, prior to the Termination Date, such amount may be paid
by a reduction in the Purchase Price paid to the Seller on the next
occurring Purchase Date, unless the Purchaser is required to make a
payment in respect of such breach pursuant to the Transfer Agreement.

                  SECTION 6.3  No Recourse.  Except as otherwise provided in
this Article VI, the purchase and sale of the Receivables under this
Agreement shall be without recourse to the Seller.



             [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]


                              ARTICLE VII

                         CONDITIONS PRECEDENT

                  SECTION 7.1.  Conditions to the Purchaser's Obligations
Regarding Receivables.  The obligations of the Purchaser to purchase
the Receivables on the Closing date and any Purchase Date shall be
subject to the satisfaction of the following conditions:

                  (a)  All representations and warranties of the Seller con-
tained in this Agreement shall be true and correct on the Closing Date
and on each Purchase Date thereafter with the same effect as though
such representations and warranties had been made on such date;

                  (b)  All information concerning the Receivables provided to
the Purchaser shall be true and correct in all material respects as of
the Closing Date, in the case of any Receivables existing on the Clos-
ing Date, or the Purchase Date, in the case of any Receivables created
after the Closing Date;

                  (c)  The Seller shall have substantially performed all other
obligations required to be performed by the provisions of this Agree-
ment;

                  (d)  The Seller shall have filed or caused to be filed the
financing statement(s) required to be filed pursuant to Section
2.1(b);

                  (e)  All corporate and legal proceedings and all instruments
in connection with the transactions contemplated by this Agreement
shall be satisfactory in form and substance to the Purchaser, and the
Purchaser shall have received from the Seller copies of all documents
(including, without limitation, records of corporate proceedings)
relevant to the transactions herein contemplated as the Purchaser may
reasonably have requested; and

                  (f)  On the Closing Date, the Seller shall deliver to the
Purchaser and the Agent a Cycle Certificate as of the Cut-Off Date.


                             ARTICLE VIII

                         TERM AND TERMINATION

                  SECTION 8.1.  Term.  This Agreement shall commence as of the
date of execution and delivery hereof and shall continue in full force
and effect until the date following the earlier of (i) the date desig-
nated by the Purchaser or the Seller as the termination date at any
time following sixty (60) day's written notice to the other (with a
copy thereof to the Agent), (ii) the date on which the Agent declares
a Termination Date pursuant to Section 7.2 of the Transfer Agreement,
(iii) the day on which a Reinvestment Termination Date shall occur
under the Transfer Agreement unless the Transferred Interest shall
have been assigned (or concurrently is so assigned) to the Bank In-
vestors under Section 10.7 of the Transfer Agreement, (iv) upon the
occurrence of an Event of Bankruptcy with respect to either the Pur-
chaser or the Seller, (v) the close of business on the third Business
Day following a conveyance of Receivables to the Purchaser for which
the Purchaser does not pay the Purchase Price in accordance with the
provisions hereof, or (vi) the date on which either the Purchaser or
the Seller becomes unable for any reason to purchase or re-purchase
any Receivable in accordance with the provisions of this Agreement or
defaults on its obligations hereunder, which default continues
unremedied for more than thirty (30) days after written notice (any
such date being a "Termination Date"); provided, however, that the
termination of this Agreement pursuant to this Section 8.1 hereof
shall not discharge any Person from any obligations incurred prior to
such termination, including, without limitation, any obligations to
make any payments with respect to the interest of the Purchaser in any
Receivable sold prior to such termination.

                  SECTION 8.2.  Effect of Termination.  Following the
termination of this Agreement pursuant to Section 8.1, the Seller
shall not sell, and the Purchaser shall not purchase, any Receivables. 
No termination or rejection or failure to assume the executory obliga-
tions of this Agreement in any Event of Bankruptcy with respect to the
Seller or the Purchaser shall be deemed to impair or affect the
obligations pertaining to any executed sale or executed obligations,
including, without limitation, pre-termination breaches of represen-
tations and warranties by the Seller or the Purchaser.  Without
limiting the foregoing, prior to termination, the failure of the
Seller to deliver computer records of Receivables or any reports
regarding the Receivables shall not render such transfer or obligation
executory, nor shall the continued duties of the parties pursuant to
Article V or Section 9.1 of this Agreement render an executed sale
executory.



             [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]


                              ARTICLE IX

                       MISCELLANEOUS PROVISIONS


                  SECTION 9.1.  Amendment.  This Agreement and the rights and
obligations of the parties hereunder may not be changed orally, but
only by an instrument in writing signed by the Purchaser and the
Seller and consented to in writing by the Agent.  Any reconveyance
executed in accordance with the provisions hereof shall not be con-
sidered amendments to this Agreement.

                  SECTION 9.2.  GOVERNING LAW; Submission to Jurisdiction.

                       (a)  THIS AGREEMENT SHALL BE GOVERNED BY AND CONSTRUED
IN ACCORDANCE WITH THE LAWS OF THE STATE OF MISSISSIPPI.

                       (b)  The parties hereto hereby submit to the nonexclu-
sive jurisdiction of the United States District Court for the Southern
District of New York and of any New York state court sitting in The
City of New York for purposes of all legal proceedings arising out of
or relating to this Agreement or the transactions contemplated hereby. 
Each party hereto hereby irrevocably waives, to the fullest extent it
may effectively do so, any objection which it may now or hereafter
have to the laying of the venue of any such proceeding brought in such
a court and any claim that any such proceeding brought in such a court
has been brought in an inconvenient forum.  Nothing in this Section
9.2 shall affect the right of the Purchaser to bring any other action
or proceeding against the Seller or its property in the courts of
other jurisdictions.

                  SECTION 9.3.  Notices.  Except as provided below, all
communications and notices provided for hereunder shall be in writing
(including telecopy or electronic facsimile transmission or similar
writing) and shall be given to the other party at its address or
telecopy number set forth below or at such other address or telecopy
number as such party may hereafter specify for the purposes of notice
to such party.  Each such notice or other communication shall be
effective (i) if given by telecopy, when such telecopy is transmitted
to the telecopy number specified in this Section 9.3 and confirmation
is received, (ii) if given by mail three Business Days following such
posting, postage prepaid, U.S. certified or registered, (iii) if given
by overnight courier, one Business Day after deposit thereof with a
national overnight courier service, or (iv) if given by any other
means, when received at the address specified in this Section 9.3.

                  (a)  in the case of the Purchaser:

                       Proffitt's Credit Corporation
                       300 South Fourth Street, Suite 1100
                       Las Vegas, Nevada  89101
                       Attn: Douglas E. Coltharp, President
                       Telephone:  (702) 598-3738
                       Telecopy:   (702) 598-3651
                       
                  with a copy to Proffitt's, Inc.:

                       Proffitt's Inc.
                       3455 Highway 80 West
                       Jackson, Mississippi  39209
                       Telephone: (601) 968-4394
                       Telecopy: (601) 968-4354
                       Attn: Douglas E. Coltharp
                                           Executive Vice President and
                                           Chief Financial Officer

                  with a copy to:

                       NationsBank, N.A.
                       NationsBank Corporate Center
                       100 North Tryon Street
                       NC1-007-10-07
                       Charlotte, NC 28255
                       Attention: Michelle M. Heath NC1-007-10-07
                                             Structured Finances
                       Telephone: (704) 386-7922
                       Telecopy:  (704) 388-9169

                  (b)  in the case of the Seller:

                       MCRAE'S, INC. 
                       3455 Highway 80 West
                       Jackson, Mississippi  39209
                       Telephone: (601) 968-4394
                       Telecopy: (601) 968-4354
                       Attn: Douglas E. Coltharp
                                           Executive Vice President and
                                           Chief Financial Officer

                  (c)  in the case of the Servicer:

                       MCRAE'S, INC. 
                       3455 Highway 80 West
                       Jackson, Mississippi  39209
                       Telephone: (601) 968-4394
                       Telecopy: (601) 968-4354
                       Attn: Douglas E. Coltharp
                                           Executive Vice President and
                                           Chief Financial Officer

                       (with a copy to Proffitt's, Inc.)
                                      
or, as to each party, at such other address as shall be designated by
such party in a written notice to each other party.

                  SECTION 9.4.  Severability of Provisions.  If any one or
more of the covenants, agreements, provisions or terms of this Agree-
ment or any other Conveyance Paper shall for any reason whatsoever be
held invalid, then such covenants, agreements, provisions, or terms
shall be deemed severable from the remaining covenants, agreements,
provisions, or terms of this Agreement and shall in no way affect the
validity or enforceability of the other provisions of this Agreement.

                  SECTION 9.5.  Assignment.  This Agreement may not be
assigned by the parties hereto, except that the Purchaser may assign
its rights hereunder pursuant to the Transfer Agreement to the Agent,
for the benefit of Enterprise and the Bank Investors, and that Enter-
prise may assign any or all of its rights to any Liquidity Provider. 
The Purchaser hereby notifies (and the Seller hereby acknowledges
that) the Purchaser, pursuant to the Transfer Agreement, has assigned
its rights hereunder to the Agent.  All rights of the Purchaser here-
under may be exercised by the Agent or its assignees, to the extent of
their respective rights pursuant to such assignments.

                  SECTION 9.6.  Further Assurances.  The Purchaser and the
Seller agree to do and perform, from time to time, any and all acts
and to execute any and all further instruments required or reasonably
requested by the other party more fully to effect the purposes of this
Agreement, including, without limitation, the execution of any
financing statements or continuation statements or equivalent
documents relating to the Receivables for filing under the provisions
of the Relevant UCC or other laws of any applicable jurisdiction.

                  SECTION 9.7.  No Waiver; Cumulative Remedies.  No failure to
exercise and no delay in exercising, on the part of the Purchaser, the
Seller or the Agent, any right, remedy, power or privilege hereunder,
shall operate as a waiver thereof; nor shall any single or partial
exercise of any right, remedy, power or privilege hereunder preclude
any other or further exercise thereof or the exercise of any other
right, remedy, power or privilege.  The rights, remedies, powers and
privileges herein provided are cumulative and not exhaustive of any
rights, remedies, powers and privilege provided by law.

                  SECTION 9.8.  Counterparts.  This Agreement may be executed
in two or more counterparts including telecopy transmission thereof
(and by different parties on separate counterparts), each of which
shall be an original, but all of which together shall constitute one
and the same instrument.

                  SECTION 9.9.  Binding Effect; Third-Party Beneficiaries. 
This Agreement shall inure to the benefit of and be binding upon the
parties hereto and their respective successors and permitted assigns. 
The Agent, on behalf of Enterprise and the Bank Investors, and any Li-
quidity Provider is intended by the parties hereto to be a third-party
beneficiary of this Agreement.

                  SECTION 9.10.  Merger and Integration.  Except as
specifically stated otherwise herein, this Agreement sets forth the
entire understanding of the parties relating to the subject matter
hereof, and all prior understandings, written or oral, are superseded
by this Agreement.  This Agreement may not be modified, amended,
waived or supplemented except as provided herein.

                  SECTION 9.11.  Headings.  The headings herein are for
purposes of reference only and shall not otherwise affect the meaning
or interpretation of any provision hereof.

                  SECTION 9.12.  Exhibits.  The schedules and exhibits
referred to herein shall constitute a part of this Agreement and are
incorporated into this Agreement for all purposes.



             [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]


                  IN WITNESS WHEREOF, the Purchaser, the Seller and the
Servicer each have caused this Receivables Purchase Agreement to be
duly executed by their respective officers as of the day and year
first above written.


                                 MCRAE'S, INC.,
                                   as Seller and Servicer


                                 By:                                   
                                    Name:
                                    Title:


                                 PROFFITT'S CREDIT CORPORATION,
                                   as Purchaser


                                 By:                                   
                                    Name:
                                    Title:


Acknowledged and agreed as
  of the date first above written:

ENTERPRISE FUNDING CORPORATION


By:_____________________________
   Name:
   Title:


NATIONSBANK, N.A., as Agent


By:_____________________________
   Name:
   Title:


                                                              EXHIBIT A


                       [FORM OF MONTHLY REPORT]



                                                              EXHIBIT B

                       FORM OF SUBORDINATED NOTE

                                                     __________________
                                                     _________ __, 199_

        FOR VALUE RECEIVED, the undersigned, PROFFITT'S CREDIT
CORPORATION, a Nevada corporation (the "Maker"), hereby promises to
pay to the order of MCRAE'S, INC. (the "Payee"), on _________, ____
or earlier as provided for in the Receivables Purchase Agreement
dated as of the date hereof between the Maker and the Payee (as
such agreement may from time to time be amended, supplemented or
otherwise modified and in effect, the "Receivables Purchase Agree-
ment"), the lesser of the principal sum of One Hundred and Fifty
Million Dollars ($150,000,000.00) or the aggregate unpaid principal
amount of all Advances to the Maker from the Payee pursuant to the
terms of the Receivables Purchase Agreement, in lawful money of the
United States of America in immediately available funds, and to pay
interest from the date thereof on the principal amount hereof from
time to time outstanding, in like funds, at said office, at the
rate per annum set forth in the Receivables Purchase Agreement and
shall be payable in arrears on the first day of each calendar month
(or if any such day is not a Business Day, on the succeeding Busi-
ness Day).

        The Maker hereby waives diligence, presentment, demand,
protest and notice of any kind whatsoever.  The non-exercise by the
holder hereof of any of its rights hereunder in any particular
instance shall not constitute a waiver thereof in that or any
subsequent instance.

        All borrowings evidenced by this Subordinated Note and
all payments and prepayments of the principal hereof and interest
hereon and the respective dates thereof shall be endorsed by the
holder hereof on the schedule attached hereto and made a part
hereof, or on a continuation thereof which shall be attached hereto
and made a part hereof, or otherwise recorded by such holder in its
internal records; provided, however, that the failure of the holder
hereof to make such a notation or any error in such a notation
shall not in any manner affect the obligation of the Maker to make
payments of principal and interest in accordance with the terms of
this Subordinated Note and the Receivables Purchase Agreement.

        The Maker shall have the right to prepay and, subject to
the limitations set forth in the Receivables Purchase Agreement,
reborrow Advances made to it without penalty or premium.

        This Subordinated Note is the Subordinated Note referred
to in the Receivables Purchase Agreement, which, among other
things, contains provisions for the subordination of this
Subordinated Note to the rights of certain parties under the
Transfer Agreement, all upon the terms and conditions therein
specified.

        This Note shall be governed by, and construed in
accordance with, the laws of the State of Mississippi.


                       PROFFITT'S CREDIT CORPORATION



                       By:                                          
                       Name:
                       Title:

<TABLE>
                                    Advances and Payments
<CAPTION>
<S>           <C>               <C>                   <C>                     <C>
              Amount of         Payments              Unpaid Principal        Name of Person
Date          Advance           Principal/Interest    Balance of Note         Making Notation
1/15/97       $25,352,507.64

</TABLE>

                                                           EXHIBIT C

       LOCATION OF RECORDS, PRINCIPAL PLACE OF BUSINESS, ETC.

3455 Highway 80 West
Jackson, Mississippi 39209



                                                           EXHIBIT D

                          TRADENAMES, ETC.

                                None

=====================================================================




                    RECEIVABLES PURCHASE AGREEMENT


                                between


                        PARISIAN SERVICES, INC.

                                  and

                            PARISIAN, INC.,

                            each, a Seller


                                  and


                    PROFFITT'S CREDIT CORPORATION,

                             as Purchaser

                                  and

                             MCRAE'S, INC.

                              as Servicer




                     Dated as of January 30, 1997



=====================================================================



                    RECEIVABLES PURCHASE AGREEMENT


          This RECEIVABLES PURCHASE AGREEMENT, dated as of January 30,
1997 (as amended, supplemented or otherwise modified and in effect from
time to time, this "Agreement"), between PARISIAN SERVICES, INC., an
Alabama corporation, PARISIAN, INC., an Alabama corporation, each a
seller (in such capacity, a "Seller" and together the "Sellers"),
PROFFITT'S CREDIT CORPORATION, a Nevada corporation, as purchaser (the
"Purchaser"), and MCRAE'S, INC., a Mississippi corporation, as servicer
("McRae's").


                         W I T N E S S E T H :


          WHEREAS, the Purchaser desires to purchase on the Closing Date
from Parisian Services, Inc. and from Parisian, Inc. any and all exist-
ing accounts receivable and to purchase from time to time thereafter
certain accounts receivable generated in the normal course of Parisian,
Inc.'s business pursuant to certain revolving consumer credit card ac-
counts;

          WHEREAS, Parisian Services, Inc. desires to sell and assign to
the Purchaser as of the Closing Date all of its existing accounts
receivable and certain related obligations and liabilities and the Pur-
chaser has agreed to acquire from Parisian Services, Inc. all of such
accounts receivable and those certain related obligations and
liabilities as described herein;

          WHEREAS, Parisian, Inc. desires to sell and assign to the
Purchaser all of its existing accounts receivable as of the Closing Date
and to sell and assign to the Purchaser from time to time thereafter
certain accounts receivable upon the terms and conditions hereinafter
set forth;

          WHEREAS, Parisian Services, Inc. has agreed to merge with and
into Parisian, Inc. and Parisian, Inc. has agreed to assume thereby and
hereby all of the remaining obligations and liabilities of Parisian
Services, Inc., including, without limitation, certain liabilities and
obligations in respect of the accounts receivable transferred hereunder
by Parisian Services, Inc. to the Purchaser;

          WHEREAS, the Servicer has agreed to service, upon the terms
and conditions described herein, the accounts receivable sold to the
Purchaser by the Sellers hereunder; 

          NOW, THEREFORE, for good and valuable consideration, the
receipt and sufficiency of which are hereby acknowledged, it is hereby
agreed by and between the Purchaser and the Sellers as follows:


                               ARTICLE I

                              DEFINITIONS

          SECTION 1.1  Definitions.  All capitalized terms used herein
shall have the meanings specified herein or, if not so specified, the
meaning specified in, or incorporated by reference into, the Transfer
Agreement, and shall include in the singular number the plural and in
the plural number the singular:

          "Advance" shall have the meaning specified in Section 3.2(a).

          "Agent" shall mean NationsBank, N.A., as agent on behalf of
Enterprise and the Bank Investors pursuant to the Transfer Agreement.

          "Bank Investors" shall have the meaning specified in the
Transfer Agreement.

          "Closing Date" shall mean January 30, 1997.

          "Eligible Receivable" shall have the meaning specified in the
Transfer Agreement.

          "Enterprise" shall mean Enterprise Funding Corporation, a
Delaware corporation, and its successors and assigns.

          "Event of Bankruptcy" shall have the meaning specified in the
Transfer Agreement.

          "Hess Specialty Department Store" shall mean Hess Specialty
Department Store, LLC, an Ohio limited liability company (formerly, Hess
Specialty Department Store, Inc., an Ohio corporation), together with
its successors and assigns.

          "McRae's" shall mean McRae's, Inc., a Mississippi corporation,
and its successors and assigns.

          "Outstanding Principal Balance" shall have the meaning
specified in the Transfer Agreement.

          "Promissory Note" shall have the meaning assigned in Section
3.2(a) hereof.

          "Purchase Date" shall have the meaning assigned in Section
3.2(b) hereof.

          "Purchase Rate" shall mean the percentage equivalent of the
decimal representation of the following expression:

     (1.00 + APY) minus (BDA + SF + PCF + OE + RF)

where:

     APY =     average portfolio yield of the applicable Seller
               (expressed as the decimal equivalent of a percentage) as
               reasonably determined over the preceding twelve months
               (or such other period reasonably determined by the Pur-
               chaser);

     BDA =     an allowance for bad debts, based on, among other
               relevant factors, historical rates for the previous
               twelve months (or such other period reasonably determined
               by the Purchaser);

     SF  =     a Servicer fee equal to 2.00% per annum;

     PCF =     the Purchaser's cost of funds, as calculated from time to
               time, equal to the sum of (i) the product of the Maximum
               Buyers' Percentage multiplied by the prime rate (as
               published in the Money Rates Section of The Wall Street
               Journal) plus (ii) the product of (x) 20% (to be adjusted
               from time to time based on changes to the Purchaser's
               reasonably estimated marginal cost of funds) multiplied
               by (y) the sum of one minus the Maximum Buyers' Percent-
               age;

     OE  =     the percentage equivalent of the fraction the numerator
               of which is the Purchaser's annualized estimate of
               projected operating expenses for the next twelve months
               and the denominator of which is the estimated Outstanding
               Principal Balance of Receivables expected to be sold in
               the next twelve months; and

     RF  =     a contingency risk factor based on industry and economic
               considerations, as determined by the Purchaser in its
               reasonable discretion and as agreed upon between the
               Purchaser and the applicable Seller.

          "Purchase Period" shall mean, with respect to Receivables sold
by the Sellers to the Purchaser after the Closing Date, the Collection
Period reported upon in the most recent Investor Report delivered after
the Closing Date.

          "Purchase Price" shall have the meaning set forth in Section
3.1 hereof.

          "Purchaser" shall mean Proffitt's Credit Corporation, a Nevada
corporation, and its successors and assigns.

          "Receivable" shall mean, for purposes of this Agreement, the
indebtedness owed to a Seller by an Obligor under an Account (whether
such Account is in existence as of the Closing Date or thereafter creat-
ed), whether constituting an account, chattel paper, instrument or
general intangible, arising in connection with the sale of merchandise
or services, and which, in all cases shall include, the right to payment
of any Finance Charges and other obligations of such Obligor with re-
spect thereto. 

          "Related Security" shall have the meaning specified in the
Transfer Agreement.

          "Relevant UCC" shall mean the Uniform Commercial Code as in
effect in the States of New York and Mississippi, as applicable.

          "Secured Obligations" shall have the meaning set forth in
Section 2.1(d) hereof.

          "Servicer" shall mean McRae's, and, without limiting the
obligation of McRae's as Servicer hereunder, shall include each Person
to whom McRae's delegates servicing functions pursuant to Section 2.2
hereof.

          "Subordinated Note" shall have the meaning specified in
Section 3.2(b).

          "Termination Date" shall have the meaning specified in Section
8.1.

          "Transfer Agreement" shall mean the Transfer and
Administration Agreement, dated as of January 15, 1997, by and among the
Purchaser, McRae's, Inc., as Servicer, Proffitt's, Inc., as Servicer
Guarantor, Enterprise Funding Corporation and NationsBank N.A., as Agent
and Bank Investor, as such agreement may be amended, modified or supple-
mented from time to time.

          SECTION 1.2  Other Terms.  All accounting terms not specifi-
cally defined herein shall be construed in accordance with generally
accepted accounting principles.  All terms used in Article 9 of the
Relevant UCC, and not specifically defined herein, are used herein as
defined in such Article 9.

          SECTION 1.3  Computation of Time Periods.  Unless otherwise
stated in this Agreement, in the computation of a period of time from a
specified date to a later specified date, the word "from" means "from
and including" and the words "to" and "until" each means "to but
excluding."

             [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]


                              ARTICLE II

           PURCHASE, CONVEYANCE AND SERVICING OF RECEIVABLES

          SECTION 2.1  Sale.  (a)  Upon the terms and subject to the
conditions set forth herein, the Sellers hereby sell, assign, transfer
and convey to the Purchaser, and the Purchaser hereby purchases from the
Sellers, on the terms and subject to the conditions specifically set
forth herein, all of the Sellers' right, title and interest, whether now
owned or hereafter acquired, in, to and under the Receivables outstand-
ing on the Closing Date and thereafter owned by the Sellers, through any
Termination Date (but not thereafter), together with all Related Secu-
rity and Collections with respect thereto and all proceeds of the fore-
going.  The foregoing sale, assignment, transfer and conveyance does not
constitute an assumption by the Purchaser of any obligations of the
Sellers or any other Person to Obligors or to any other Person in con-
nection with the Receivables or under any Related Security, Account
Agreement or other agreement and instrument relating to the Receivables. 
With respect to the Closing Date, the Sellers hereby sell all Receiv-
ables that exist as of the close of business on the Parisian Cut-Off
Date.  Commencing on the date of effectiveness of the merger of Parisian
Services, Inc. with and into Parisian, Inc., Parisian, Inc. hereby sells
all Receivables created after the close of business on the Parisian Cut-Off
Date.

          (b)  In connection with the foregoing sale, each Seller agrees
to record and file on or prior to the Closing Date, each at its own ex-
pense, a financing statement or statements with respect to the
Receivables and the other property described in Section 2.1(a) sold by
such Seller hereunder meeting the requirements of applicable state law
in such manner and in such jurisdictions as are necessary to perfect and
protect the interests of the Purchaser created hereby under the Relevant
UCC (subject, in the case of Related Security constituting returned
inventory, to the applicable provisions of Section 9-306 of the Relevant
UCC) against all creditors of and purchasers from the Sellers, and to
deliver either the originals of such financing statements or a file-stamped
copy of such financing statements or other evidence of such
filings to the Purchaser on the Closing Date.

          (c)  The Sellers agree that from time to time, at no expense
to the Purchaser, they will promptly execute and deliver all instruments
and documents and take all actions as may be necessary or as the
Purchaser may reasonably request in order to perfect or protect the
interest of the Purchaser in the Receivables purchased hereunder or to
enable the Purchaser to exercise or enforce any of its rights hereunder. 
Without limiting the foregoing, the Sellers will, in order to accurately
reflect this purchase and sale transaction, execute and file such
financing or continuation statements or amendments thereto or assign-
ments thereof (as permitted pursuant hereto) as may be requested by the
Purchaser, and upon the request of the Purchaser, mark all master data
processing records and other documents with a legend describing the
purchase by the Purchaser of the Receivables and the subsequent transfer
thereof to the Agent pursuant to the Transfer Agreement and stating "THE
RECEIVABLES IN THESE FILES HAVE BEEN ACQUIRED BY AND CONVEYED TO
PROFFITT'S CREDIT CORPORATION AND AN INTEREST THEREIN HAS BEEN ASSIGNED
TO NATIONSBANK, N.A., AS AGENT, FOR THE BENEFIT OF ENTERPRISE FUNDING
CORPORATION AND THOSE CERTAIN BANK INVESTORS PURSUANT TO THE TRANSFER
AND ADMINISTRATION AGREEMENT DATED AS OF JANUARY 15, 1997, AS AMENDED
FROM TIME TO TIME, AMONG PROFFITT'S CREDIT CORPORATION, NATIONSBANK,
N.A., ENTERPRISE FUNDING CORPORATION AND THE OTHER SIGNATORIES NAMED
THEREIN."  The Sellers shall, upon request of the Purchaser, obtain such
additional search reports as the Purchaser shall request.  To the
fullest extent permitted by applicable law, the Purchaser shall be per-
mitted to sign and file continuation statements and amendments thereto
and assignments thereof without the Sellers' signature.  Carbon, photo-
graphic or other reproduction of this Agreement or any financing
statement shall be sufficient as a financing statement.

          (d)  It is the express intent of the Sellers and the Purchaser
that the conveyance of the Receivables by the Sellers to the Purchaser
pursuant to this Agreement be construed as a sale of such Receivables by
the Sellers to the Purchaser.  Further, it is not the intention of the
Sellers and the Purchaser that such conveyance be deemed a grant of a
security interest in the Receivables by the Sellers to the Purchaser to
secure a debt or other obligation of the Sellers.  However, in the event
that, notwithstanding the express intent of the parties, the Receivables
are construed to constitute property of the Sellers, then (i) this
Agreement also shall be deemed to be, and hereby is, a security agree-
ment within the meaning of the Relevant UCC; and (ii) the conveyance by
the Sellers provided for in this Agreement shall be deemed to be, and
the Sellers hereby grant to the Purchaser, a security interest in, to
and under all of the Sellers' right, title and interest in, to and under
the Receivables outstanding on the Closing Date and thereafter owned by
a Seller, together with all Related Security and Collections with
respect thereto and all proceeds of the foregoing, to secure the rights
of the Purchaser set forth in this Agreement or as may be determined in
connection therewith by applicable law (collectively, the "Secured Obli-
gations").  The Sellers and the Purchaser shall, to the extent consis-
tent with this Agreement, take such actions as may be necessary to
ensure that, if this Agreement were deemed to create a security interest
in the Receivables, such security interest would be deemed to be a
perfected security interest in favor of the Purchaser under applicable
law and will be maintained as such throughout the term of this
Agreement.

          SECTION 2.2  Servicing of Receivables.  The servicing, admin-
istering and collection of the Receivables shall be conducted by
McRae's, which hereby agrees to perform, take or cause to be taken all
such action as may be necessary or advisable to collect each Receivable
from time to time, all in accordance with applicable laws, rules and
regulations and with the care and diligence which McRae's employs in
servicing similar receivables for its own account, in accordance with
the Credit Guidelines.  With the consent of the Agent and the Purchaser,
McRae's may delegate certain servicing functions to Parisian, Inc.,
however, no such delegation shall relieve McRae's of its obligations
hereunder.  The Purchaser hereby appoints the Servicer as its agent to
enforce the Purchaser's rights and interests in, to and under the
Receivables, the Related Security and the Collections with respect
thereto.  The Servicer shall hold in trust for the Purchaser, in accor-
dance with its interests, all Records which evidence or relate to the
Receivables or Related Security, Collections and proceeds with respect
thereto.  Notwithstanding anything to the contrary contained herein,
from and after the occurrence of a Termination Event, a Parisian
Termination Event or a Servicer Default (each as defined in the Transfer
Agreement), the Agent or Enterprise, shall have the absolute and unlim-
ited right to terminate McRae's servicing activities described in this
Section 2.2 (including therein the activities of any Person to whom
McRae's has delegated servicing functions pursuant to this Section 2.2). 
In consideration of the foregoing, the Purchaser agrees to pay the
Servicer a servicing fee of 2.00% per annum on the aggregate Outstanding
Principal Balance of Receivables sold, payable monthly, for its perfor-
mance of the duties and obligations described in this Section 2.2;
provided that any such monthly payment shall be reduced by any amounts
payable in such month by Enterprise or the Bank Investors to the
Servicer, in its capacity as Servicer pursuant to the Transfer Agree-
ment.



             [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]


                              ARTICLE III

                CONSIDERATION AND PAYMENT; RECEIVABLES

          SECTION 3.1.  Purchase Price.  The Purchase Price for the
Receivables and related property conveyed on the Closing Date to the
Purchaser (i) by Parisian Services, Inc., as Seller, shall be a dollar
amount equal to $135,583,785 representing the product of (x) the aggre-
gate Outstanding Principal Balance of the Receivables conveyed to the
Purchaser by Parisian Services, Inc. as of the Parisian Cut-Off Date, as
reflected on the Cycle Certificate delivered on the Closing Date and (y)
98%, and (ii) by Parisian, Inc., as Seller, shall be a dollar amount
equal to the product of (x) the aggregate Outstanding Principal Balance
of the Receivables conveyed to the Purchaser by Parisian, Inc. as of the
Parisian Cut-Off Date, as reflected on the Cycle Certificate delivered
on the Closing Date and (y) the Purchase Rate.

          The Purchase Price for the Receivables and related property
conveyed on any date after the Closing Date shall be the dollar amount
equal to the product of (i) the aggregate Outstanding Principal Balance
of the Receivables sold during the applicable Purchase Period as
reflected in the applicable Investor Report and (ii) the Purchase Rate
on such date.

          SECTION 3.2.  Payment of Purchase Price.  (a)  The Purchase
Price for the Receivables sold by Parisian Services, Inc. on the Closing
Date shall be paid (i) by a payment of $110,000,000 in immediately
available funds, (ii) by the delivery of 242 shares of the common stock
of the Purchaser representing 49.19% of the issued and outstanding
common stock of Proffitt's Credit Corporation having a fair market value
reasonably estimated to be equal to not less than $9,697,211, it being
expressly understood that such shares are to be held, following the
merger of Parisian Services, Inc. with and into Parisian, Inc., by
Parisian, Inc. and (iii) by the assumption by the Purchaser of all of
Parisian Services, Inc.'s current and outstanding obligations under
those certain promissory notes of Parisian Services, Inc., each dated
July 31, 1995 and payable to the order of (x) Parisian, Inc., (y)
Parisian of Tennessee, Inc. and (z) Hess Specialty Department Store,
Limited Liability Company (the successor in interest to Hess Specialty
Department Store, Inc.), (collectively, the "Promissory Note") which
such Promissory Note has an aggregate outstanding principal amount due
equal to not more than $15,886,574 as of the Closing Date.

          (b)  The Purchase Price for the Receivables sold by Parisian,
Inc. as the Seller on any date after the date hereof (each, a "Purchase
Date") shall be paid either (i) in cash or (ii) if Purchaser does not
have sufficient cash to pay the Purchase Price, by means of (A) an Ad-
vance under the Subordinated Note or (B) with the consent of the Seller,
capital contributed by the Seller to the Purchaser in the form of a con-
tribution of the additional Receivables or (iii) with the consent of the
Seller, any combination of the foregoing.   In the event the Purchaser
does not have sufficient cash to pay the Purchase Price due on any
Purchase Date and the Seller is not willing to consent to the payment of
such insufficiency by means of a capital contribution, such insufficien-
cy shall be evidenced by the making of an Advance on such Purchase Date
in an original principal amount equal to such cash shortfall owed to the
Seller, provided, however that (i) at all times prior to December 31,
1997, (x) the amount of Advances made under the Subordinated Note shall
not cause the Purchaser's Net Worth to be less than 8.0% of the highest
aggregate Outstanding Principal Balance of all Eligible Receivables
shown on any Cycle Certificate delivered by the Servicer under the
Transfer Agreement during the preceding twelve months and (y) the
Sellers and the Purchaser agree to act in good faith to minimize the
amount of Advances made under the Subordinated Note so as to cause the
Purchaser's Net Worth to be not less than 10% of the highest aggregate
Outstanding Principal Balance of all Eligible Receivables shown on any
Cycle Certificate delivered by the Servicer under the Transfer Agreement
during the preceding twelve months, and (ii) from and after December 31,
1997, no Advance shall be made if immediately thereafter the Net Worth
of the Purchaser would be less than 10% of the highest aggregate
Outstanding Principal Balance of all Eligible Receivables shown on any
Cycle Certificate delivered by the Servicer under the Transfer Agreement
during the preceding twelve months.  

          The parties hereto agree that (a) in connection with the
assumption by the Purchaser of the obligations of Parisian Services,
Inc. under the Promissory Note, (b) in connection with the merger of
Parisian Services, Inc. with and into Parisian, Inc., and (c) in
recognition of the succession to and assumption by Parisian, Inc. of all
rights and obligations of each of Parisian of Tennessee, Inc. and Hess
Specialty Department Store pursuant to the merger of each such entity
with and into Parisian, Inc., the Promissory Note and the obligations
thereunder is hereby amended and restated and, together with all future
Advances made by Parisian, Inc. as Seller to the Purchaser, shall be
evidenced by a single subordinated note duly executed on behalf of the
Purchaser in substantially the form of Exhibit B annexed hereto,
delivered and payable to Parisian, Inc., as Seller, in a principal
amount equal to $100,000,000 (the "Subordinated Note").  Parisian, Inc.
is hereby authorized by the Purchaser to endorse on the schedule at-
tached to the Subordinated Note (or a continuation of such schedule
attached thereto and made a part thereof) an appropriate notation
evidencing the date and amount of each Advance, as well as the date and
amount of each payment with respect thereto; provided, however, the
initial aggregate outstanding amount endorsed as having been advanced
under the Subordinated Note shall equal the aggregate outstanding amount
of the obligations owing under the Promissory Note as of the Closing
Date; and provided, further, that the failure of any Person to make such
notation shall not affect any obligations of the Purchaser thereunder. 
Any such notation shall be conclusive and binding as to the date and
amount of Advance, or payment of principal or interest thereon, absent
manifest error.

          (c)  The terms and conditions of the Subordinated Note and all
Advances thereunder shall be as follows:

                       (i)  Repayment of Advances.  All amounts paid by the
Purchaser with respect to the Advances shall be allocated first to the
repayment of accrued interest until all such interest is paid, and then
to the outstanding principal amount of the Advances.  Subject to the
provisions of this Agreement, the Purchaser may borrow, repay and
reborrow Advances on and after the date hereof and prior to the
termination of this Agreement, subject to the terms, provisions and
limitations set forth herein.

                       (ii)  Interest.  The Subordinated Note shall bear
interest from its date on the outstanding principal balance thereof at
a rate per annum equal to one month LIBOR as published in the Money
Rates Section of The Wall Street Journal.  Interest on each Advance
shall be computed based on the number of days elapsed in a year of 360
days.

                       (iii)  Sole and Exclusive Remedy/Subordination.  The
Purchaser shall be obligated to repay Advances to Parisian, Inc. only to
the extent of funds available to the Purchaser from Collections on the
Receivables and, to the extent that such payments are insufficient to
pay all amounts owing to Parisian, Inc. under the Subordinated Note,
Parisian, Inc. shall not have any claim against the Purchaser for such
amounts and no further or additional recourse shall be available against
Purchaser.  The Subordinated Note shall be fully subordinated to any
rights of Enterprise, the Bank Investors and their permitted assigns
pursuant to the Transfer Agreement, and shall not evidence any rights in
the Receivables.

                       (iv)  Offsets, etc.  The Purchaser may offset any amount
due and owing by Parisian, Inc. against any amount due and owing by Pur-
chaser to Parisian, Inc. under the terms of the Subordinated Note.

                  SECTION 3.3.  Monthly Report.  On each Determination Date,
Parisian, Inc. shall deliver to the Purchaser a report covering the
preceding Collection Period, substantially in the form of the Investor
Report attached as Exhibit E to the Transfer Agreement, showing (i) the
aggregate Purchase Price of Receivables acquired or generated by
Parisian, Inc. in the preceding Collection Period and (ii) the aggregate
Outstanding Principal Balance of such Receivables that are Eligible
Receivables as of the last day of such preceding Collection Period.

             [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]


                              ARTICLE IV

                    REPRESENTATIONS AND WARRANTIES

                  SECTION 4.1.  Sellers Representations and Warranties.  (a)
Representations and Warranties of Parisian Services, Inc.  Parisian
Services, Inc., as Seller hereunder, represents and warrants to the Pur-
chaser as of the Closing Date that:

                  (i)  Corporate Existence and Power.  Parisian Services, Inc.
             is a corporation duly organized, validly existing and in good
             standing under the laws of its jurisdiction of incorporation and
             has all corporate power and all material governmental licenses,
             authorizations, consents and approvals required to carry on its
             business in each jurisdiction in which its business is now con-
             ducted.  Parisian Services, Inc. is duly qualified to do business
             in, and is in good standing in, every other jurisdiction in which
             the nature of its business requires it to be so qualified, except
             where the failure to be so qualified or in good standing would not
             have a Material Adverse Effect.

                  (ii)  Corporate and Governmental Authorization; Contravention.
             The execution, delivery and performance by Parisian Services, Inc.
             of this Agreement are within Parisian Services, Inc.'s corporate
             powers, have been duly authorized by all necessary corporate
             action, require no action by or in respect of, or filing with, any
             Official Body or official thereof (except for the filing of UCC
             financing statements as required by this Agreement), and do not
             contravene, or constitute a default under, any provision of
             applicable law, rule or regulation or of the Certificate of
             Incorporation or Bylaws of Parisian Services, Inc. or of any agree-
             ment, judgment, injunction, order, writ, decree or other instrument
             binding upon the Seller or result in the creation or imposition of
             any Adverse Claim on the assets of Parisian Services, Inc. (except
             those created by this Agreement).

                  (iii)  Binding Effect.  This Agreement will constitute the
             legal, valid and binding obligation of Parisian Services, Inc. en-
             forceable against Parisian Services, Inc. in accordance with its
             terms, subject to applicable bankruptcy, insolvency, moratorium or
             other similar laws affecting the rights of creditors generally.

                  (iv)  Perfection.  Immediately preceding the sale of the Re-
             ceivables and related property pursuant to this Agreement, Parisian
             Services, Inc. was the owner of all of the Receivables purported to
             be transferred by Parisian Services, Inc. to the Purchaser
             hereunder, free and clear of all Adverse Claims.  On or prior to
             the date of this Agreement, all financing statements and other
             documents required to be recorded or filed in order to perfect and
             protect the ownership interest of the Purchaser in and to the
             Receivables purported to be transferred by Parisian Services, Inc.
             to the Purchaser hereunder against all creditors of and purchasers
             from Parisian Services, Inc. will have been duly filed in each
             filing office necessary for such purpose and all filing fees and
             taxes, if any, payable in connection with such filings shall have
             been paid in full.

                  (v)  Accuracy of Information.  All information heretofore
             furnished by Parisian Services, Inc. to the Purchaser, the Agent,
             Enterprise and any Bank Investor for purposes of or in connection
             with this Agreement or any transaction contemplated hereby is, and
             all such information hereafter furnished by Parisian Services, Inc.
             to the Purchaser, the Agent, Enterprise and any Bank Investor will
             be, true and accurate in every material respect, on the date such
             information is stated or certified.

                  (vi)  Tax Status.  Parisian Services, Inc. has filed all
             material tax returns (federal, state and local) required to be
             filed and has paid or made adequate provision for the payment of
             all taxes, assessments and other governmental charges.

                  (vii)  Action, Suits.  Except as set forth in this Agreement,
             there are no actions, suits or proceedings pending, or to the
             knowledge of Parisian Services, Inc., threatened, against or af-
             fecting Parisian Services, Inc. or any Affiliate of Parisian
             Services, Inc. or their respective properties, in or before any
             court, arbitrator or other body, which may, individually or in the
             aggregate, have a Material Adverse Effect.

                  (viii)  Place of Business.  The principal place of business
             and chief executive office of Parisian Services, Inc. is located at
             750 Lakeshore Drive, Birmingham, Alabama 35211, and the offices
             where Parisian Services, Inc. keeps all its Records, are located at
             the address(es) described on Exhibit C hereto or such other loca-
             tions notified to the Purchaser in accordance with this Agreement
             in jurisdictions where all action required by the terms of this
             Agreement has been taken and completed.

                  (ix)  Good Title.  Upon the sale of the Receivables and relat-
             ed property to the Purchaser pursuant to this Agreement, the
             Purchaser shall acquire a valid and perfected first priority owner-
             ship interest in each Receivable (and in the Related Security,
             Collections and Proceeds with respect thereto) purported to be
             transferred by Parisian Services, Inc. that exists on the date of
             this Agreement and is owned by Parisian Services, Inc., as Seller,
             and in the Related Security, Collections and Proceeds, in each case
             free and clear of any Adverse Claim.

                  (x)  Tradenames, Etc.  As of the date hereof:  (i) the Seller
             has, within the last five (5) years, operated only under the
             tradenames identified in Exhibit D attached hereto and (ii) within
             the last five (5) years, has not changed its name, merged with or
             into or consolidated with any other corporation or been the subject
             of any proceeding under Title 11, United States Code (Bankruptcy),
             except as disclosed in Exhibit D attached hereto.

                  (xi)  Nature of Receivables.  Each Receivable (x) represented
             by the Seller to be an Eligible Receivable, or (y) included in the
             calculation of the Net Receivables Balance in fact satisfies at
             such time the definition of "Eligible Receivable" set forth in the
             Transfer Agreement and is an "eligible asset" as defined in Rule
             3a-7 under the Investment Company Act of 1940, as amended.

                  (xii)  Amount of Receivables.  As of the Parisian Cut-Off
             Date, the aggregate Outstanding Principal Balance of the Receiv-
             ables in existence and purported to be transferred by Parisian Ser-
             vices, Inc. to the Purchaser hereunder was at least $138,350,800.

                  (xiii)  Not an Investment Company.  Parisian Services, Inc. is
             not, and is not controlled by, an "investment company" within the
             meaning of the Investment Company Act of 1940, as amended, or is
             exempt from all provisions of such Act.

                  (xiv)  ERISA.  Each of Parisian Services, Inc. and its ERISA
             Affiliates is in compliance in all material respects with ERISA and
             no lien exists in favor of the Pension Benefit Guaranty Corporation
             on any of the Receivables.

                  (xv)  Lock-Box Accounts.  The names and addresses of all the
             Lock-Box Banks, together with the account numbers of the Lock-Box
             Accounts at such Lock-Box Banks, are specified in Exhibit C to the
             Transfer Agreement (or at such other Lock-Box Banks and/or with
             such other Lock-Box Accounts as have been notified to the Purchaser
             and the Agent and for which Lock-Box Agreements have been executed
             in accordance with Section 2.8(b) of the Transfer Agreement and
             delivered to the Servicer).  All Obligors have been instructed to
             make payment to a Lock-Box Account and only Collections are
             deposited into the Lock-Box Accounts.

                  (xvi)  Bulk Sales.  No transaction contemplated by this Agree-
             ment requires compliance with any bulk sales act or similar law.

                  (xvii)  Preference; Voidability. Parisian Services, Inc.
             warrants that the conveyance of the applicable Receivables and
             Collections and Related Security from Parisian Services, Inc. to
             the Purchaser shall not have been made for or on account of an
             antecedent debt owed by Parisian Services, Inc. to the Purchaser
             and no such transfer is or may be voidable under any Section of the
             Bankruptcy Reform Act of 1978 (11 U.S.C. Section 101 et seq.), as
             amended.

                  (b)  Parisian, Inc. Representations and Warranties.  Parisian,
Inc., as Seller hereunder, represents and warrants to the Purchaser as
of the Closing Date and shall be deemed to represent and warrant as of
the date of the creation or any sale of any interest in Receivables to
the Purchaser pursuant to this Agreement that:

                  (i)  Corporate Existence and Power.  Such Seller is a corpo-
             ration duly organized, validly existing and in good standing under
             the laws of its jurisdiction of incorporation and has all corporate
             power and all material governmental licenses, authorizations,
             consents and approvals required to carry on its business in each
             jurisdiction in which its business is now conducted.  Such Seller
             is duly qualified to do business in, and is in good standing in,
             every other jurisdiction in which the nature of its business
             requires it to be so qualified, except where the failure to be so
             qualified or in good standing would not have a Material Adverse Ef-
             fect.

                  (ii)  Corporate and Governmental Authorization; Contravention.
             The execution, delivery and performance by such Seller of this
             Agreement are within such Seller's corporate powers, have been duly
             authorized by all necessary corporate action, require no action by
             or in respect of, or filing with, any Official Body or official
             thereof (except for the filing of UCC financing statements as re-
             quired by this Agreement), and do not contravene, or constitute a
             default under, any provision of applicable law, rule or regulation
             or of the Certificate of Incorporation or Bylaws of such Seller or
             of any agreement, judgment, injunction, order, writ, decree or
             other instrument binding upon such Seller or result in the creation
             or imposition of any Adverse Claim on the assets of such Seller or
             any of its Subsidiaries (except those created by this Agreement).

                  (iii)  Binding Effect.  This Agreement will constitute the
             legal, valid and binding obligation of such Seller, enforceable
             against such Seller in accordance with its terms, subject to appli-
             cable bankruptcy, insolvency, moratorium or other similar laws
             affecting the rights of creditors generally.

                  (iv)  Perfection.  On or prior to the date of each sale of
             Receivables pursuant to this Agreement, all financing statements
             and other documents required to be recorded or filed in order to
             perfect and protect the ownership interest of the Purchaser in and
             to the Receivables against all creditors of and purchasers from
             such Seller will have been duly filed in each filing office
             necessary for such purpose and all filing fees and taxes, if any,
             payable in connection with such filings shall have been paid in
             full.

                  (v)  Accuracy of Information.  All information heretofore
             furnished by such Seller to the Purchaser, the Agent, Enterprise
             and any Bank Investor for purposes of or in connection with this
             Agreement or any transaction contemplated hereby is, and all such
             information hereafter furnished by such Seller to the Purchaser,
             the Agent, Enterprise and any Bank Investor will be, true and accu-
             rate in every material respect, on the date such information is
             stated or certified.

                  (vi)  Tax Status.  Such Seller has filed all material tax re-
             turns (federal, state and local) required to be filed and has paid
             or made adequate provision for the payment of all taxes,
             assessments and other governmental charges.

                  (vii)  Action, Suits.  Except as set forth in this Agreement,
             there are no actions, suits or proceedings pending, or to the
             knowledge of such Seller threatened, against or affecting such
             Seller or any Affiliate of such Seller or their respective proper-
             ties, in or before any court, arbitrator or other body, which may,
             individually or in the aggregate, have a Material Adverse Effect.

                  (viii)  Place of Business.  The principal place of business
             and chief executive office of such Seller is located at 3455
             Highway 80 West, Jackson, Mississippi 39209, and the offices where
             such Seller keeps all its Records, are located at the address(es)
             described on Exhibit C hereto or such other locations notified to
             the Purchaser in accordance with this Agreement in jurisdictions
             where all action required by the terms of this Agreement has been
             taken and completed.

                  (ix)  Good Title.  Upon the sale of the Receivables and relat-
             ed property to the Purchaser pursuant to this Agreement, the
             Purchaser shall acquire a valid and perfected first priority owner-
             ship interest in each Receivable (and in the Related Security, Col-
             lections and Proceeds with respect thereto) that exists on the date
             of this Agreement and in each Receivable thereafter owned by such
             Seller and in the Related Security, Collections and Proceeds with
             respect thereto until the Termination Date in each case free and
             clear of any Adverse Claim.

                  (x)  Tradenames, Etc.  As of the date hereof:  (i) Parisian,
             Inc.'s chief executive office is located at the address for notices
             set forth in Section 9.3; (ii) Parisian, Inc. has only the subsid-
             iaries and divisions listed on Exhibit D attached hereto; and (iii)
             Parisian, Inc. has, within the last five (5) years, operated only
             under the tradenames identified in Exhibit D attached hereto, and,
             within the last five (5) years, has not changed its name, merged
             with or into or consolidated with any other corporation or been the
             subject of any proceeding under Title 11, United States Code (Bank-
             ruptcy), except as disclosed in Exhibit D attached hereto.

                  (xi)  Nature of Receivables.  Each Receivable (x) represented
             by such Seller to be an Eligible Receivable, or (y) included in the
             calculation of the Net Receivables Balance in fact satisfies at
             such time the definition of "Eligible Receivable" set forth in the
             Transfer Agreement and is an "eligible asset" as defined in Rule
             3a-7 under the Investment Company Act of 1940, as amended.

                  (xii) [Reserved]

                  (xiii)  Credit Guidelines.  Since January 16, 1997, there have
             been no material changes in the Parisian Credit Guidelines other
             than as permitted hereunder and under the Transfer Agreement. 
             Since such date, no material adverse change has occurred in the
             overall rate of collection of the Receivables.

                  (xiv)  Collections and Servicing.  Since January 16, 1997,
             there has been no material adverse change in the ability of
             Parisian, Inc. to service and collect the Receivables.

                  (xv)  Not an Investment Company.  Such Seller is not, and is
             not controlled by, an "investment company" within the meaning of
             the Investment Company Act of 1940, as amended, or is exempt from
             all provisions of such Act.

                  (xvi)  ERISA.  Each of Parisian, Inc. and its ERISA Affiliates
             is in compliance in all material respects with ERISA and no lien
             exists in favor of the Pension Benefit Guaranty Corporation on any
             of the Receivables.

                  (xvii)  Lock-Box Accounts.  The names and addresses of all the
             Lock-Box Banks, together with the account numbers of the Lock-Box
             Accounts at such Lock-Box Banks, are specified in Exhibit C to the
             Transfer Agreement (or at such other Lock-Box Banks and/or with
             such other Lock-Box Accounts as have been notified to the Purchaser
             and the Agent and for which Lock-Box Agreements have been executed
             in accordance with Section 2.8(b) of the Transfer Agreement and
             delivered to such Servicer).  All Obligors have been instructed to
             make payment to a Lock-Box Account and only Collections are
             deposited into the Lock-Box Accounts.

                  (xviii)  Bulk Sales.  No transaction contemplated by this
             Agreement requires compliance with any bulk sales act or similar
             law.

                  (xix)  Preference; Voidability.  Parisian, Inc. warrants that
             the conveyance of the applicable Receivables and Collections and
             Related Security from Parisian Services, Inc. to the Purchaser
             shall not have been made for or on account of an antecedent debt
             owed by Parisian, Inc. to the Purchaser and no such transfer is or
             may be voidable under any Section of the Bankruptcy Reform Act of
             1978 (11 U.S.C. Section 101 et seq.), as amended.

                  SECTION 4.2.  Reaffirmation of Representations and Warranties
by Parisian, Inc.; Notice of Breach.  On each sale date, Parisian, Inc.,
by accepting the proceeds of such sale, shall be deemed to have certi-
fied that (i) all representations and warranties described in Section
4.1(a) regarding any Receivables are true and correct on and as of such
day as though made on and as of such day and (ii) all representations
and warranties described in Section 4.1(b) are true and correct on and
as of such day as though made on and as of such day.  The representa-
tions and warranties set forth in Section 4.1 shall survive the convey-
ance of the Receivables to the Purchaser, and termination of the rights
and obligations of the Purchaser and the Sellers under this Agreement. 
Upon discovery by the Purchaser or either of the Sellers of a breach of
any of the foregoing representations and warranties, the party
discovering such breach shall give prompt written notice to the others
within three Business Days of such discovery.



             [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]



                               ARTICLE V

                        COVENANTS OF THE SELLER

                  SECTION 5.1.  Covenants of Each Seller.  Each Seller hereby
jointly and severally covenants and agrees with the Purchaser that, for
so long as this Agreement is in effect, and until all Receivables, an
interest in which has been sold to the Purchaser pursuant hereto, shall
have been paid in full or written-off as uncollectible, and all amounts
owed by such Seller pursuant to this Agreement have been paid in full,
unless the Purchaser otherwise consents in writing:

                  (a)  Conduct of Business.  The Seller will, and will cause
each of its Subsidiaries to, carry on and conduct its business in sub-
stantially the same manner and in substantially the same fields of
enterprise as it is presently conducted and do all things necessary to
remain duly incorporated, validly existing and in good standing as a
domestic corporation in its jurisdiction of incorporation and will
maintain all requisite authority to conduct its business in each
jurisdiction in which its business is conducted.

                  (b)  Compliance with Laws.  The Seller will, and will cause
each of its Subsidiaries to, comply in all material respects with all
laws, rules, regulations, orders, writs, judgments, injunctions, decrees
or awards to which it or its properties may be subject.

                  (c)  Furnishing of Information and Inspection of Records.  The
Seller will furnish to the Purchaser from time to time such information
with respect to the Receivables as the Purchaser may reasonably request,
including, without limitation, listings identifying the Obligor and the
Outstanding Principal Balance for each Receivable.  The Seller will at
any time and from time to time during regular business hours permit the
Purchaser, or its agents or representatives, (i) to examine and make
copies of and abstracts from all Records and (ii) to visit the offices
and properties of the Seller for the purpose of examining such Records,
and to discuss matters relating to Receivables or the Seller's perfor-
mance hereunder with any of the officers, directors, employees or inde-
pendent public accountants of the Seller having knowledge of such mat-
ters.

                  (d)  Keeping of Records and Books of Account.  The Seller will
maintain a system of accounting established and administered in
accordance with generally accepted accounting principles, consistently
applied, and will maintain and implement administrative and operating
procedures (including, without limitation, an ability to recreate
records evidencing Receivables in the event of the destruction of the
originals thereof), and keep and maintain, all documents, books, records
and other information reasonably necessary or advisable for the collec-
tion of all Receivables (including, without limitation, records adequate
to permit the daily identification of each new Receivable and all
Collections of and adjustments to each existing Receivable).  The Seller
will give the Purchaser and the Agent notice of any material change in
the administrative and operating procedures of the Seller referred to in
the previous sentence.

                  (e)  Performance and Compliance with Receivables and Accounts.
The Seller at its expense will timely and fully perform and comply with
all material provisions, covenants and other promises required to be ob-
served by it under the Accounts related to the Receivables.

                  (f)  Credit and Collection Policies.  The Seller will comply
in all material respects with the Parisian Credit Guidelines in regard
to each Receivable and the related Account.

                  (g)  Collections.  The Seller shall instruct all Obligors to
cause all Collections to be deposited directly to a Lock-Box Account.

                  (h)  Collections Received.  The Seller shall hold in trust,
and deposit, immediately, but in any event not later than the close of
business on the second Business Day following its receipt thereof, to a
Lock-Box Account all Collections received from time to time by the
Seller.

                  (i)  Sale Treatment.  The Seller agrees to treat this
conveyance for all purposes (including, without limitation, tax and
financial accounting purposes) as a sale and, to the extent any such
reporting is required, shall report the transactions contemplated by
this Agreement on all relevant books, records, tax returns, financial
statements and other applicable documents as a sale of the Receivables
to the Purchaser.

                  (j)  ERISA.  The Seller shall promptly give the Purchaser
written notice upon becoming aware that the Seller or any of its
Subsidiaries is not in compliance in all material respects with ERISA or
that any ERISA lien on any of the Receivables exists.

                  SECTION 5.2.  Negative Covenants of the Seller.  During the
term of this Agreement, unless the Agent and the Purchaser shall
otherwise consent in writing, each Seller jointly and severally agrees
with and covenants to the Purchaser as follows:

                  (a)  No Sales, Liens, Etc.  Except as otherwise provided
herein, the Seller will not sell, assign (by operation of law or other-
wise) or otherwise dispose of, or create or suffer to exist any Adverse
Claim upon (or the filing of any financing statement) or with respect to
(x) any of the Receivables, the Related Security or Collections, (y) any
goods (other than inventory), the sale of which may give rise to any Re-
ceivable, Related Security or Collections (subject, in each case with
respect to Related Security constituting returned inventory, to the
applicable provisions of Section 9-306 of the Relevant UCC) or (z) upon
or with respect to any account which concentrates in a Lock-Box Bank
(including any Lock-Box Account) to which any Collections of any Receiv-
able are sent, or, in each case, assign any right to receive income in
respect thereof.  The Seller shall, and will cause each of its Subsid-
iaries to, specifically exclude from the property subject to any Adverse
Claim granted on inventory any and all accounts receivable generated by
sales of such inventory and the proceeds thereof and shall provide, upon
the Purchaser's request, evidence satisfactory to the Purchaser that any
such Adverse Claim (and each related UCC financing statement or other
related filing) expressly excludes any such accounts receivable.  The
Seller will provide the Purchaser and the Agent with a copy of any
inventory financing agreement at least three Business Days prior to the
effectiveness thereof.

                  (b)  No Extension or Amendment of Receivables.  The Seller
will not extend, amend or otherwise modify the terms of any Receivable,
or amend, modify or waive any term or condition of any Account related
thereto, except as provided in Sections 5.2 and 6.2 of the Transfer
Agreement.

                  (c)  No Change in Business or Parisian Credit Guidelines.
Except as provided in the Transfer Agreement, the Seller will not make
any change in the character of its business or in the Parisian Credit
Guidelines, which change might, in either case, impair the
collectability of any substantial portion of the Receivables or other-
wise result in a Material Adverse Effect.

                  (d)  Change in Payment Instructions to Obligors.  The Seller
will not add or terminate, or make any change to, any Lock-Box Account,
except in accordance with the Transfer Agreement.

                  (e)  Deposits to Lock-Box Accounts.  The Seller will not
deposit or otherwise credit, or cause or permit to be so deposited or
credited, to any Lock-Box Account, cash or cash proceeds other than
Collections of Receivables.

                  (f)  Change of Name, Etc.  The Seller shall not change its
name, identity or structure or location of its chief executive office,
unless at least ten (10) days prior to the effective date of any such
change the Seller delivers to the Purchaser and the Agent (i) such docu-
ments, instruments or agreements, including, without limitation,
appropriate financing statements under the Relevant UCC, executed by the
Seller necessary to reflect such change and to continue the perfection
of the Purchaser's and any assignee's interest in the Receivables and
(ii) new or revised Lock-Box Agreements which reflect such change and
enable the Agent to exercise its rights under Section 2.8 of the Trans-
fer Agreement; provided, however, that Parisian Services, Inc. may merge
with and into Parisian, Inc. without further action on the Sellers' part
except for the execution and delivery to the Agent of all necessary
termination agreements, quit claims and releases or the filing of any
necessary financing statements reflecting the assignments of Parisian
Services, Inc's interest in Receivables to Parisian, Inc., the Purchaser
or to the Agent, as appropriate.

                  (g)  Separate Business.  Each of the Sellers shall not: (i)
fail to maintain separate books, financial statements, accounting
records and other corporate documents from those of the Purchaser, (ii)
commingle any of its assets or the assets of any of its Affiliates with
those of the Purchaser, (iii) pay from its own assets any obligation or
indebtedness of any kind incurred by the Purchaser, (iv) directly, or
through any of its Affiliates, borrow funds or accept credit or
guaranties from the Purchaser except pursuant to this Agreement in con-
nection with the purchase of the Receivables.

                  SECTION 5.3.  Indemnification.  Parisian, Inc. agrees to
indemnify, defend and hold the Purchaser harmless from and against any
and all loss, liability, damage, judgment, claim, deficiency, or expense
(including interest, penalties, reasonable attorneys' fees and amounts
paid in settlement) to which the Purchaser or any assignee thereof may
become subject insofar as such loss, liability, damage, judgment, claim,
deficiency, or expense arises out of or is based upon a breach by a
Seller of its representations, warranties and covenants contained
herein, or any information certified in any schedule or certificate
delivered by a Seller hereunder, being untrue in any material respect at
any time.  The obligations of Parisian, Inc. under this Section 5.3
shall be considered to have been relied upon by the Purchaser,
Enterprise and the Agent and shall survive the execution, delivery, per-
formance and termination of this Agreement, regardless of any investi-
gation made by the Purchaser, Enterprise or the Agent or on behalf of
any of them.



                              ARTICLE VI

                         REPURCHASE OBLIGATION

                  SECTION 6.1.  Mandatory Repurchase.

                  (a)  Breach of Warranty.  If on any day any Receivable, which
has been sold by the Sellers hereunder and which has been reported by
the Sellers as an Eligible Receivable, shall fail to meet the conditions
set forth in the definition of "Eligible Receivable" (except to the
extent such conditions expressly relate to an earlier date) or for which
any representation or warranty made herein in respect of such Receivable
shall no longer be true, Parisian, Inc. shall be deemed to have received
on such day a Collection of such Receivable in full and shall on such
day pay to the Purchaser an amount equal to the aggregate Outstanding
Principal Balance of such Receivable; provided that, prior to the
Termination Date, such amount may be paid by a reduction in the Purchase
Price paid to Parisian, Inc. as Seller on the next occurring Purchase
Date, unless Parisian, Inc. is required to make a payment in respect of
such breach pursuant to the Transfer Agreement.

                  (b)  Reconveyance Under Certain Circumstances.  Parisian, Inc.
agrees that, with respect to any Receivable sold hereunder, in the event
of a breach of any of the representations and warranties set forth in
Sections 4.1(a)(v) or 4.1(b)(v), 4.1(a)(vii) or 4.1(b)(vii),
4.1(a)(viii) or 4.1(b)(viii), 4.1(b)(x), 4.1(a)(xii), 4.1(a)(xiii) or
4.1(b)(xv), 4.1(a)(xiv) or 4.1(b)(xvi) or 4.1(a)(xv) or 4.1(b)(xvii),
the Seller shall accept the reconveyance of such Receivable upon receipt
by the Seller of notice given in writing by the Purchaser and the
Seller's failure to cure such breach within thirty (30) days (or, in the
case of representations and warranties found in Sections 4.1(a)(iv) or
4.1(b)(iv) or 4.1(a)(ix) or 4.1(b)(ix), within three (3) days) of such
notice.  In the event of a reconveyance under this Section 6.1(b),
Parisian, Inc. shall pay to the Purchaser in immediately available funds
on such 30th day (or third day, if applicable) an amount equal to the
Outstanding Principal Balance of any such Receivable; provided that,
prior to the Termination Date, such amount may be paid by a reduction in
the Purchase Price paid to Parisian, Inc. as Seller on the next
occurring Purchase Date, unless the Purchaser is required to make a
payment in respect of such breach pursuant to the Transfer Agreement.

                  SECTION 2.  Dilutions, Etc.  Parisian, Inc. agrees that if on
any day the Outstanding Principal Balance of a Receivable sold by a
Seller hereunder is either (x) reduced as a result of any defective, re-
jected or returned merchandise or services, any discount, credit,
rebate, dispute, warranty claim, repossessed or returned goods,
chargeback, allowance or any billing adjustment, or (y) reduced or can-
celed as a result of a setoff or offset in respect of any claim by any
Person (whether such claim arises out of the same or a related transac-
tion or an unrelated transaction) or (z) any other downward adjustments
to the balance of such Receivable without receiving Collections therefor
and prior to such Receivable becoming a Defaulted Receivable, then Pari-
sian, Inc. as Seller shall be deemed to have received on such day a col-
lection of such Receivable in the amount of such reduction, cancellation
or payment made by the Obligor and shall on such day pay to the
Purchaser an amount equal to such reduction or cancellation; provided
that, prior to the Termination Date, such amount may be paid by a reduc-
tion in the Purchase Price paid to Parisian, Inc. on the next occurring
Purchase Date, unless the Purchaser is required to make a payment in
respect of such breach pursuant to the Transfer Agreement.

                  SECTION 3  No Recourse.  Except as otherwise provided in this
Article VI, the purchase and sale of the Receivables under this
Agreement shall be without recourse to the Sellers.



             [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]


                              ARTICLE VII

                         CONDITIONS PRECEDENT

                  SECTION 1  Conditions to the Purchaser's Obligations Regarding
Receivables.  The obligations of the Purchaser to purchase the
Receivables on the Closing Date and any Purchase Date shall be subject
to the satisfaction of the following conditions:

                  (a)  All representations and warranties of the Sellers con-
tained in this Agreement shall be true and correct on the Closing Date
and all representations and warranties of Parisian, Inc. contained
herein shall be true and correct on each Purchase Date thereafter with
the same effect as though such representations and warranties had been
made on such date;

                  (b)  All information concerning the Receivables provided to
the Purchaser shall be true and correct in all material respects as of
the Closing Date, in the case of any Receivables existing on the Closing
Date, or the Purchase Date, in the case of any Receivables created after
the Closing Date;

                  (c)  The Sellers shall have substantially performed all other
obligations required to be performed by the provisions of this Agree-
ment;

                  (d)  The Sellers shall have filed or caused to be filed the
financing statement(s) required to be filed pursuant to Section 2.1(b);

                  (e)  All corporate and legal proceedings and all instruments
in connection with the transactions contemplated by this Agreement shall
be satisfactory in form and substance to the Purchaser, and the
Purchaser shall have received from the Seller copies of all documents
(including, without limitation, records of corporate proceedings)
relevant to the transactions herein contemplated as the Purchaser may
reasonably have requested;

                  (f)  On the Closing Date, the Sellers shall deliver to the
Purchaser and the Agent a Cycle Certificate as of the Parisian Cut-Off
Date;

                  (g)  On or before the Closing Date, the Sellers shall have
delivered to the Purchaser and the Agent evidence of termination of that
certain Receivables Purchase Agreement, dated as of March 31, 1993
between Parisian Services, Inc., as seller, Sheffield Receivables
Corporation, as purchaser, The Bank of Nova Scotia, as the agent and
Barclays Bank PLC, New York Branch, as the administrative agent and
managing agent thereunder, as such agreement has been amended,
supplemented and modified to the Effective Date (together with all
related documents and agreements, the "Sheffield Facility"), such
agreements, documents and instruments as are necessary and appropriate
to reflect the termination of the Sheffield Facility, including without
limitation, the termination of the Second Amended and Restated Financing
and Collection Agency Agreement, and the release of all liens and
security interests of all secured parties holding an interest in
Receivables arising under or related thereto.  The foregoing agreements,
documents, and instruments shall include, but not be limited to, each
originally executed note or instrument executed on behalf of a Seller
and payable to a transferor of accounts receivables purporting to
represent an outstanding obligation of such Seller arising in connection
with the acquisition of any Receivable, a payoff letter setting forth
the pay-off amount, a release agreement and UCC-3 termination state-
ments, each in form and substance reasonably satisfactory to the Agent;
and

                  (h)  On or before the Closing Date, Parisian, Inc. shall have
delivered to the Purchaser and the Agent satisfactory evidence of having
executed and delivered for filing with the offices of the applicable
Secretaries of State of, that certain merger agreement pursuant to which
Parisian of Tennessee, Inc. and Hess Specialty Department Store, merged
with and into Parisian, Inc., with Parisian, Inc. surviving the merger
and assuming thereby all of the rights, obligations and liabilities of
each constituent entity to such merger.

                  (i)  On or before the Closing Date, Parisian, Inc. shall have
delivered to the Purchaser and the Agent evidence satisfactory to the
Agent and its counsel that (i) no further action is required or shall be
necessary to satisfy this or any other conditions precedent to this Re-
ceivables Purchase Agreement and (ii) but for the filing with the
applicable offices of the Secretaries of State of the Articles of Merger
and the Plan of Merger of Parisian Services, Inc. with and into Pari-
sian, Inc., whereby Parisian, Inc. will succeed to all of the rights and
obligations of Parisian Services, Inc., no further action is required or
shall be necessary in order for the merger of Parisian Services, Inc.
with and into Parisian, Inc. to be effective.


                             ARTICLE VIII

                         TERM AND TERMINATION

                  SECTION 8.1.  Term.  This Agreement shall commence as of the
date of execution and delivery hereof and shall continue in full force
and effect until the date following the earlier of (i) the date desig-
nated by the Purchaser or Parisian, Inc. as Seller as the termination
date at any time following sixty (60) day's written notice to the other
(with a copy thereof to the Agent), (ii) the date on which the Agent
declares a Termination Date pursuant to Section 7.2 of the Transfer
Agreement, (iii) the day on which a Reinvestment Termination Date shall
occur under the Transfer Agreement unless the Transferred Interest shall
have been assigned (or concurrently is so assigned) to the Bank In-
vestors under Section 10.7 of the Transfer Agreement, (iv) upon the
occurrence of an Event of Bankruptcy with respect to either the Pur-
chaser or either of the Sellers, (v) the close of business on the third
Business Day following a conveyance of Receivables to the Purchaser for
which the Purchaser does not pay the Purchase Price in accordance with
the provisions hereof, (vi) the occurrence of a Parisian Termination
Event, (vii) the failure to complete and consummate the merger of
Parisian Services, Inc. with and into Parisian, Inc. on or before the
third Business Day following the Closing Date, or (viii) the date on
which either the Purchaser or Parisian, Inc., as a Seller, becomes
unable for any reason to purchase or re-purchase any Receivable in
accordance with the provisions of this Agreement or defaults on its
obligations hereunder, which default continues unremedied for more than
thirty (30) days after written notice (any such date being a "Termina-
tion Date"); provided, however, that the termination of this Agreement
pursuant to this Section 8.1 hereof shall not discharge any Person from
any obligations incurred prior to such termination, including, without
limitation, any obligations to make any payments with respect to the
interest of the Purchaser in any Receivable sold prior to such termina-
tion.

                  SECTION 8.2.  Effect of Termination.  Following the
termination of this Agreement pursuant to Section 8.1, the Sellers shall
not sell, and the Purchaser shall not purchase, any Receivables.  No
termination or rejection or failure to assume the executory obligations
of this Agreement in any Event of Bankruptcy with respect to the Seller
or the Purchaser shall be deemed to impair or affect the obligations
pertaining to any executed sale or executed obligations, including,
without limitation, pre-termination breaches of representations and
warranties by the Sellers or the Purchaser.  Without limiting the fore-
going, prior to termination, the failure of the Sellers to deliver
computer records of Receivables or any reports regarding the Receivables
shall not render such transfer or obligation executory, nor shall the
continued duties of the parties pursuant to Article V or Section 9.1 of
this Agreement render an executed sale executory.



             [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]


                              ARTICLE IX

                       MISCELLANEOUS PROVISIONS


                  SECTION 9.1.  Amendment.  This Agreement and the rights and
obligations of the parties hereunder may not be changed orally, but only
by an instrument in writing signed by the Purchaser and each Seller then
in existence and consented to in writing by the Agent.  Any reconveyance
executed in accordance with the provisions hereof shall not be con-
sidered amendments to this Agreement.

                  SECTION 9.2.  GOVERNING LAW; Submission to Jurisdiction.

                       (a)  THIS AGREEMENT SHALL BE GOVERNED BY AND CONSTRUED IN
ACCORDANCE WITH THE LAWS OF THE STATE OF MISSISSIPPI.

                       (b)  The parties hereto hereby submit to the nonexclusive
jurisdiction of the United States District Court for the Southern
District of New York and of any New York state court sitting in The City
of New York for purposes of all legal proceedings arising out of or
relating to this Agreement or the transactions contemplated hereby. 
Each party hereto hereby irrevocably waives, to the fullest extent it
may effectively do so, any objection which it may now or hereafter have
to the laying of the venue of any such proceeding brought in such a
court and any claim that any such proceeding brought in such a court has
been brought in an inconvenient forum.  Nothing in this Section 9.2
shall affect the right of the Purchaser to bring any other action or
proceeding against the Seller or its property in the courts of other
jurisdictions.

                  SECTION 9.3.  Notices.  Except as provided below, all
communications and notices provided for hereunder shall be in writing
(including telecopy or electronic facsimile transmission or similar
writing) and shall be given to the other party at its address or
telecopy number set forth below or at such other address or telecopy
number as such party may hereafter specify for the purposes of notice to
such party.  Each such notice or other communication shall be effective
(i) if given by telecopy, when such telecopy is transmitted to the
telecopy number specified in this Section 9.3 and confirmation is
received, (ii) if given by mail three Business Days following such
posting, postage prepaid, U.S. certified or registered, (iii) if given
by overnight courier, one Business Day after deposit thereof with a
national overnight courier service, or (iv) if given by any other means,
when received at the address specified in this Section 9.3.

                  (a)  in the case of the Purchaser:

                       Proffitt's Credit Corporation
                       300 South Fourth Street, Suite 1100
                       Las Vegas, Nevada  89101
                       Attn: Douglas E. Coltharp, President
                       Telephone:  (702) 598-3738
                       Telecopy:   (702) 598-3651
                       
                  with a copy to:

                       Proffitt's Inc.
                       3455 Highway 80 West
                       Jackson, Mississippi  39209
                       Telephone: (601) 968-4394
                       Telecopy: (601) 968-4354
                       Attn: Douglas E. Coltharp
                                           Executive Vice President and
                                           Chief Financial Officer

                  with an additional copy to:

                       NationsBank, N.A.
                       NationsBank Corporate Center
                       100 North Tryon Street
                       NC1-007-10-07
                       Charlotte, NC 28255
                       Attention: Michelle M. Heath NC1-007-10-07
                                             Structured Finance
                       Telephone: (704) 386-7922
                       Telecopy:  (704) 388-9169

                  (b)  in the case of the Sellers:

                       Parisian, Inc.
                       3455 Highway 80 West
                       Jackson, Mississippi  39209
                       Telephone: (601) 968-4394
                       Telecopy: (601) 968-4354]
                       Attn: Douglas E. Coltharp
                                           Executive Vice President, 
                                           Chief Financial Officer and Treasurer


                       Parisian Services, Inc.
                       3455 Highway 80 West
                       Jackson, Mississippi  39209
                       Telephone: (601) 968-4394
                       Telecopy: (601) 968-4354
                       Attn: James Glasscock
                                           Executive Vice President and
                                           Assistant Secretary

                  (c)  in the case of the Servicer:

                       MCRAE'S, INC. 
                       3455 Highway 80 West
                       Jackson, Mississippi  39209
                       Telephone: (601) 968-4394
                       Telecopy: (601) 968-4354
                       Attn: Douglas E. Coltharp
                                           Executive Vice President and
                                           Chief Financial Officer

                       (with a copy to each of Parisian, Inc. and Proffitt's,
                       Inc.)

or, as to each party, at such other address as shall be designated by
such party in a written notice to each other party.

                  SECTION 9.4.  Severability of Provisions.  If any one or more
of the covenants, agreements, provisions or terms of this Agreement or
any other Conveyance Paper shall for any reason whatsoever be held
invalid, then such covenants, agreements, provisions, or terms shall be
deemed severable from the remaining covenants, agreements, provisions,
or terms of this Agreement and shall in no way affect the validity or
enforceability of the other provisions of this Agreement.

                  SECTION 9.5.  Assignment.  This Agreement may not be assigned
by the parties hereto, except that the Purchaser may assign its rights
hereunder pursuant to the Transfer Agreement to the Agent, for the
benefit of Enterprise and the Bank Investors, and that Enterprise may
assign any or all of its rights to any Liquidity Provider.  The Purchas-
er hereby notifies (and the Sellers hereby acknowledge that) the Pur-
chaser, pursuant to the Transfer Agreement, has assigned its rights
hereunder to the Agent.  All rights of the Purchaser hereunder may be
exercised by the Agent or its assignees, to the extent of their
respective rights pursuant to such assignments.

                  SECTION 9.6.  Further Assurances.  The Purchaser and the
Sellers agree to do and perform, from time to time, any and all acts and
to execute any and all further instruments required or reasonably
requested by the other party more fully to effect the purposes of this
Agreement, including, without limitation, the execution of any financing
statements or continuation statements or equivalent documents relating
to the Receivables for filing under the provisions of the Relevant UCC
or other laws of any applicable jurisdiction.

                  SECTION 9.7.  No Waiver; Cumulative Remedies.  No failure to
exercise and no delay in exercising, on the part of the Purchaser, the
Sellers or the Agent, any right, remedy, power or privilege hereunder,
shall operate as a waiver thereof; nor shall any single or partial
exercise of any right, remedy, power or privilege hereunder preclude any
other or further exercise thereof or the exercise of any other right,
remedy, power or privilege.  The rights, remedies, powers and privileges
herein provided are cumulative and not exhaustive of any rights, reme-
dies, powers and privilege provided by law.

                  SECTION 9.8.  Counterparts.  This Agreement may be executed in
two or more counterparts including telecopy transmission thereof (and by
different parties on separate counterparts), each of which shall be an
original, but all of which together shall constitute one and the same
instrument.

                  SECTION 9.9.  Binding Effect; Third-Party Beneficiaries.  This
Agreement shall inure to the benefit of and be binding upon the parties
hereto and their respective successors and permitted assigns.  The
Agent, on behalf of Enterprise and the Bank Investors, and any Liquidity
Provider is intended by the parties hereto to be a third-party benefi-
ciary of this Agreement.

                  SECTION 9.10.  Merger and Integration.  Except as specifically
stated otherwise herein, this Agreement sets forth the entire under-
standing of the parties relating to the subject matter hereof, and all
prior understandings, written or oral, are superseded by this Agreement. 
This Agreement may not be modified, amended, waived or supplemented
except as provided herein.

                  SECTION 9.11.  Headings.  The headings herein are for purposes
of reference only and shall not otherwise affect the meaning or
interpretation of any provision hereof.

                  SECTION 9.12.  Exhibits.  The schedules and exhibits referred
to herein shall constitute a part of this Agreement and are incorporated
into this Agreement for all purposes.



             [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]


                  IN WITNESS WHEREOF, the Purchaser, the Sellers and the
Servicer each have caused this Receivables Purchase Agreement to be duly
executed by their respective officers as of the day and year first above
written.

                                 PARISIAN, INC.,
                                   as Seller


                                 By:                                   
                                    Name:
                                    Title:

                                 PARISIAN SERVICES, INC.,
                                   as Seller


                                 By:                                   
                                    Name:
                                    Title:

                                 PROFFITT'S CREDIT CORPORATION,
                                   as Purchaser


                                 By:                                   
                                    Name:
                                    Title:

                       MCRAE'S, INC.,
                         as Servicer


                       By:                                             
                          Name:
                          Title:
Acknowledged and agreed as
  of the date first above written:

ENTERPRISE FUNDING CORPORATION


By:_____________________________
   Name:
   Title:

NATIONSBANK, N.A., as Agent


By:_____________________________
   Name:
   Title:


                                                              EXHIBIT A


                       [FORM OF MONTHLY REPORT]



                                                              EXHIBIT B

                       FORM OF SUBORDINATED NOTE
Number 1                                            $__________________
                                                       January __, 1997
        FOR VALUE RECEIVED, the undersigned, PROFFITT'S CREDIT
CORPORATION, a Nevada corporation (the "Maker"), hereby promises to pay
to the order of PARISIAN, INC. (the "Payee"), on _________, ____ or
earlier as provided for in the Receivables Purchase Agreement dated as
of the date hereof between the Maker and the Payee (as such agreement
may from time to time be amended, supplemented or otherwise modified and
in effect, the "Receivables Purchase Agreement"), the lesser of the
principal sum of ________ Million Dollars ($__,000,000.00) or the aggre-
gate unpaid principal amount of all Advances to the Maker from the Payee
pursuant to the terms of the Receivables Purchase Agreement, in lawful
money of the United States of America in immediately available funds,
and to pay interest from the date thereof on the principal amount hereof
from time to time outstanding, in like funds, at said office, at the
rate per annum set forth in the Receivables Purchase Agreement and shall
be payable in arrears on the first day of each calendar month (or if any
such day is not a Business Day, on the succeeding Business Day).

        The Maker hereby waives diligence, presentment, demand,
protest and notice of any kind whatsoever.  The non-exercise by the
holder hereof of any of its rights hereunder in any particular instance
shall not constitute a waiver thereof in that or any subsequent
instance.

        All borrowings evidenced by this Subordinated Note and all
payments and prepayments of the principal hereof and interest hereon and
the respective dates thereof shall be endorsed by the holder hereof on
the schedule attached hereto and made a part hereof, or on a continua-
tion thereof which shall be attached hereto and made a part hereof, or
otherwise recorded by such holder in its internal records; provided,
however, that the failure of the holder hereof to make such a notation
or any error in such a notation shall not in any manner affect the
obligation of the Maker to make payments of principal and interest in
accordance with the terms of this Subordinated Note and the Receivables
Purchase Agreement.

        This Subordinated Note represents the indebtedness of the
Maker described in Section 3.2 of the Receivables Purchase Agreement,
including the assumption by the Maker and the amendment and restatement
of the aggregate outstanding indebtedness under those certain promissory
notes of Parisian Services, Inc. (to be canceled in exchange herefor)
each dated July 31, 1995 made payable to the order of (x) Parisian,
Inc., (y) Parisian of Tennessee, Inc. and (z) Hess Specialty Department
Store, Limited Liability Company (the successor in interest to Hess Spe-
cialty Department Store, Inc.).<PAGE>
        The Maker shall have the right to prepay and, subject to the
limitations set forth in the Receivables Purchase Agreement, reborrow
Advances made to it without penalty or premium.

        This Subordinated Note is the Subordinated Note referred to in
the Receivables Purchase Agreement, which, among other things, contains
provisions for the subordination of this Subordinated Note to the rights
of certain parties under the Transfer Agreement, all upon the terms and
conditions therein specified.

        This Note shall be governed by, and construed in accordance
with, the laws of the State of Mississippi.


                       PROFFITT'S CREDIT CORPORATION



                       By:                                             
                       Name:
                       Title:


<TABLE>
                                     Advances and Payments
<CAPTION>
<S>             <C>             <C>                     <C>                      <C>
                Amount of       Payments                Unpaid Principal         Name of Person
Date            Advance         Principal/Interest      Balance of Note          Making Notation
1/30/97         N/A             N/A                     Amount of                N/A
                                                        Promissory Note

                                                        [AS BALANCE FORWARD]



                                                              EXHIBIT C


        LOCATION OF RECORDS, PRINCIPAL PLACE OF BUSINESS, ETC.


                        Parisian Services, Inc.

Principal Place                750 Lakeshore Drive
of Business:                   Birmingham, Alabama 35211
                               
Location of Records:           750 Lakeshore Drive
                               Birmingham, Alabama 35211


                            Parisian, Inc.

Principal Place                3455 Highway 80 West
of Business:                   Jackson, Mississippi  39209
                                    
Location of Records:           3455 Highway 80 West
                               Jackson, Mississippi  39209

                               750 Lakeshore Drive
                               Birmingham, Alabama 35211




                                                              EXHIBIT D

                           TRADENAMES, ETC.

Parisian Services, Inc. is the wholly-owned subsidiary of Parisian, Inc.




</TABLE>

====================================================================



                            AMENDMENT NO. 2
                                   
                     Dated as of February 1, 1997

                                  to

                    POOLING AND SERVICING AGREEMENT
                       Dated as of June 13, 1995

                            By and Between

                     YOUNKERS CREDIT CORPORATION,
                                Seller,

                           PROFFITT'S, INC.,
                successor-by-merger to Younkers, Inc.,
                               Servicer,

                                  and

                       THE CHASE MANHATTAN BANK,
                   formerly known as Chemical Bank,
                                Trustee


=====================================================================


                            AMENDMENT NO. 2


          This AMENDMENT NO. 2 dated as of February 1, 1997 (this
"Amendment") is among YOUNKERS CREDIT CORPORATION, a Delaware
corporation (the "Seller"), PROFFITT'S, INC, a Tennessee corporation and
successor-by-merger to Younkers, Inc., a Delaware corporation (the
"Servicer"), and THE CHASE MANHATTAN BANK, formerly known as Chemical
Bank, as Trustee (the "Trustee") under the Pooling and Servicing
Agreement dated as of June 13, 1995 among the Seller, the Servicer and
the Trustee (the "Agreement").

                         W I T N E S S E T H:

          WHEREAS, the parties hereto are parties to the Agreement
(capitalized terms used and not otherwise defined herein shall be
defined as they are defined in the Agreement);

          WHEREAS, the Seller, the Servicer and the Trustee are
authorized by Section 13.1(b) of the Agreement to enter into this
Amendment; and  

          NOW, THEREFORE, in consideration of the mutual promises
contained herein, in the Agreement and other valuable consideration, the
receipt and sufficiency of which are hereby acknowledged, the parties
hereto agree as follows:

          Section 1.  Amendments to the Agreement

          1.1  The definition of "Recoveries" in Section 1.1 of the
     Agreement is amended in its entirety to read as follows:

          "'Recoveries' shall mean all amounts recorded as recoveries
          with respect to receivables (whether or not in respect of
          Accounts) arising under Charge Account Agreements that relate
          to "Younkers" credit cards and which have previously been
          charged off as uncollectible."

          1.2  Section 2.5(o) of the Agreement is amended to add the
     following sentence at the end thereof:

          "Notwithstanding the foregoing, Seller may amend the
          provisions of its Certificate of Incorporation to reflect the
          merger of Younkers, Inc. with and into Proffitt's, Inc., a
          Tennessee corporation."

          1.3  Section 8.7 is amended in its entirety to read as
     follows:

          "In the ordinary course of business, the Servicer may at any
          time delegate any duties hereunder to any other Person who
          agrees to conduct such duties in accordance with the Charge
          Account Guidelines.  In addition, the Servicer may at any time
          delegate any or all of its duties hereunder to McRae's, Inc.,
          a Mississippi corporation ("McRae's"), provided that McRae's
          agrees to conduct such duties in accordance with the Charge
          Account Guidelines. 
          Any such delegations shall not relieve the Servicer of its
          liability and responsibility with respect to such duties, and
          shall not constitute a resignation within the meaning of
          Section 8.5 hereof."

          Section 2.  Amendment of UCC Financing Statements.

          The parties hereto agree that the UCC financing statements
originally filed against Younkers, Inc., naming Seller as
Purchaser/Secured Party and the Trustee as Assignee, may be amended to
reflect the revised definition of "Recoveries" set forth above.

          Section 3.  Representations and Warranties.

          Each of the Seller and the Servicer represents and warrants
that:

          (a)  Its execution, delivery and performance of this Amendment
     are within its corporate powers, have been duly authorized by all
     necessary corporate action and do not require any consent or
     approval which has not been obtained.

          (b)  This Amendment and the Agreement as amended hereby are
     legal, valid and binding obligations of it enforceable in
     accordance with their respective terms, except as enforcement may
     be limited by bankruptcy, insolvency, reorganization, moratorium or
     similar laws affecting creditors' rights generally or by general
     equitable principles.  

          Section 3.  Conditions Precedent.

          This Amendment shall become effective as of its date,
provided that all of the following conditions are met: 

          (a)  This Amendment shall have been executed and delivered
     by the parties hereto;

          (b)  the Servicer shall have provided an Officer's
     Certificate to the Trustee to the effect that (i) this Amendment
     will not materially and adversely affect the interests of any
     Certificateholder, (ii) the Servicer provided at least ten
     Business Days' prior written notice to each Rating Agency of this
     Amendment and received written confirmation from each Rating
     Agency to the effect that the rating of any Series rated by such
     Rating Agency will not be reduced or withdrawn as a result of
     this Amendment and (iii) all of the conditions precedent to the
     effectiveness of this Amendment have been satisfied;

          (c)  the Seller and the Servicer shall have provided
     Opinions of Counsel to the Trustee to the effect that (i) this
     Amendment shall not cause the Trust to be characterized for
     Federal income tax purposes as an association taxable as a
     corporation or otherwise have any material adverse impact on the
     Federal income taxation of any outstanding Series of Investor
     Certificates or any Certificate Owner, and (ii) this Amendment
     complies with all the requirements of the Agreement.

          Section 4.  Miscellaneous.  

          (a)  Applicability of the Agreement.

          In all respects not inconsistent with the terms and
provisions of this Amendment, the provisions of the Agreement are
hereby ratified, approved and confirmed. 

          (b)  Headings.  

          The captions in this Amendment are for convenience of
reference only and shall not define or limit the provisions hereof.  

          (c)  Counterparts.  

          This Amendment may be executed in counterparts, each of which
shall constitute an original but all of which, when taken together,
shall constitute but one and the same instrument.

          (d)  Governing Law.

          THIS AMENDMENT SHALL BE CONSTRUED IN ACCORDANCE WITH THE LAWS
OF THE STATE OF NEW YORK, WITHOUT REFERENCE TO ITS CONFLICT OF LAW
PROVISIONS, AND OBLIGATIONS, RIGHTS AND REMEDIES OF THE PARTIES
HEREUNDER SHALL BE DETERMINED IN ACCORDANCE WITH SUCH LAWS. 

          (e)  The Trustee.

          The Trustee shall not be responsible in any manner whatsoever
for or in respect of the sufficiency of this Amendment or for or in
respect of the recitals contained herein, all of which recitals are
made solely by the Seller and the Servicer. 


          IN WITNESS WHEREOF, the parties hereto have caused this
Amendment to be duly executed and delivered by their respective
officers thereunto duly authorized as of the date first above written. 


                              YOUNKERS CREDIT CORPORATION


                              By:_______________________________
                              Name:____________________________
                              Title:___________________________



                              PROFFITT'S, INC.


                              By: _____________________________
                              Name:____________________________
                              Title:___________________________



                              THE CHASE MANHATTAN BANK, as Trustee


                              By: _____________________________
                              Name:____________________________
                              Title:___________________________



                        G.R. HERBERGER'S, INC.

                  401(K) EMPLOYEE STOCK PURCHASE PLAN

                   AND EMPLOYEE STOCK OWNERSHIP PLAN


This instrument drafted by:

Briggs and Morgan
2400 IDS Center
Minneapolis, Minnesota 55402


                           TABLE OF CONTENTS


ARTICLE I - INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . .1
       Section 1.1  Name of Plan and Trust . . . . . . . . . . . . . .1
       Section 1.2  Purpose. . . . . . . . . . . . . . . . . . . . . .1
       Section 1.3  Application to Employees Terminating After
              Effective Date . . . . . . . . . . . . . . . . . . . . .1
       Section 1.4  Plan Maintained by More Than One Employer. . . . .1
       Section 1.5  Background . . . . . . . . . . . . . . . . . . . .1

ARTICLE 11 - DEFINITIONS . . . . . . . . . . . . . . . . . . . . . . .3
       Section 2.1  Account. . . . . . . . . . . . . . . . . . . . . .3
       Section 2.2  Acquisition Loan . . . . . . . . . . . . . . . . .3
       Section 2.2A  Actual Deferral Percentage ("ADP"). . . . . . . .3
       Section 2.3  Beneficiary. . . . . . . . . . . . . . . . . . . .3
       Section 2.4  Board of Directors . . . . . . . . . . . . . . . .3
       Section 2.5  Break in Service . . . . . . . . . . . . . . . . .3
       Section 2.6  Code . . . . . . . . . . . . . . . . . . . . . .  4
       Section 2.7  Compensation . . . . . . . . . . . . . . . . . .  4
       Section 2.8  Controlled Group . . . . . . . . . . . . . . . . .5
       Section 2.9  Effective Date . . . . . . . . . . . . . . . . . .5
       Section 2.9A  Elective Deferrals or Elective Deferral
              Contributions. . . . . . . . . . . . . . . . . . . . . .5
       Section 2.10  Employee. . . . . . . . . . . . . . . . . . . . .6
       Section 2.11  Employer  . . . . . . . . . . . . . . . . . . . .6
       Section 2.12  Employer Stock. . . . . . . . . . . . . . . . . .6
       Section 2.13  Employment Year . . . . . . . . . . . . . . . . .6
       Section 2.14  ERISA . . . . . . . . . . . . . . . . . . . . . .6
       Section 2.14A Excess Contributions. . . . . . . . . . . . . . .6
       Section 2.14B Excess Elective Deferrals . . . . . . . . . . . .6
       Section 2.15  Fair Market Value Per Share . . . . . . . . . . .7
       Section 2.16  Fiduciary . . . . . . . . . . . . . . . . . . . .7
       Section 2.17  Financed Shares . . . . . . . . . . . . . . . . .7
       Section 2.18  Forfeitures . . . . . . . . . . . . . . . . . . .7
       Section 2.19  Highly Compensated Employee . . . . . . . . . . .7
       Section 2.20  Hour of Service . . . . . . . . . . . . . . . . 10
       Section 2.21  Limitation Year . . . . . . . . . . . . . . . . 10
       Section 2.22  Non-Highly Compensated Employee . . . . . . . . 11
       Section 2.23  Normal Retirement Age . . . . . . . . . . . . . 11
       Section 2.24  Parental Absence. . . . . . . . . . . . . . . . 11
       Section 2.25  Participant . . . . . . . . . . . . . . . . . . 11
       Section 2.26  Plan. . . . . . . . . . . . . . . . . . . . . . 12
       Section 2.27  Plan Administrator. . . . . . . . . . . . . . . 12
       Section 2.28  Plan Year . . . . . . . . . . . . . . . . . . . 12
       Section 2.29  Sponsor . . . . . . . . . . . . . . . . . . . . 12
       Section 2.30  Trust . . . . . . . . . . . . . . . . . . . . . 12
       Section 2.31  Trust Fund. . . . . . . . . . . . . . . . . . . 12
       Section 2.32  Trustee . . . . . . . . . . . . . . . . . . . . 12
       Section 2.33  Valuation Date. . . . . . . . . . . . . . . . . 12
       Section 2.34  Year of Service . . . . . . . . . . . . . . . . 12
       Section 2.35  Year of Service for Participation . . . . . . . 12
       Section 2.36  Year of Service for Vesting . . . . . . . . . . 13

ARTICLE III - ELIGIBILITY AND PARTICIPATION. . . . . . .             14
       Section 3.1  Eligibility for Participation. . . . . . . . . . 14
       Section 3.2  Eligibility Computation Periods. . . . . . . . . 14
       Section 3.3  Participation Upon Reemployment. . . . . . . . . 14
       Section 3.4  Participation After Normal Retirement Age. . . . 15
       Section 3.5  Collective Bargaining Agreement. . . . . . . . . 15

ARTICLE IV - CONTRIBUTIONS . . . . . . . . . . . . . . . . . . . . . 16
       Section 4.1  Employer ESOP Contribution . . . . . . . . . . . 16
       Section 4.1A  Employer Contributions Pursuant to
             Participant Elective Deferral Agreement . . . . . . . . 16
       Section 4.2  Time of Payment and Form of Contribution . . . . 18
       Section 4.3  Allocation of Employer ESOP Contribution . . . . 18
       Section 4.4  Allocation of Forfeitures. . . . . . . . . . . . 20
       Section 4.5  Advance Employer Contributions . . . . . . . . . 20
       Section 4.6  Limitations on Allocations . . . . . . . . . . . 20
       Section 4.7  Defined Benefit and Defined Contribution
             Plans . . . . . . . . . . . . . . . . . . . . . . . . . 23
       Section 4.8  No Contributions by Participants . . . . . . . . 23
       Section 4.9  Make-Up Contributions for Omitted
             Participants. . . . . . . . . . . . . . . . . . . . . . 23
       Section 4.10  Exclusive Benefit; Refund of Employer
             Contribution. . . . . . . . . . . . . . . . . . . . . . 24
       Section 4.11  Dividends . . . . . . . . . . . . . . . . . . . 25
       Section 4.12  Rollover Contributions. . . . . . . . . . . . . 26
       Section 4.13  Non-Discrimination Requirements . . . . . . . . 26
       Section 4.14  Elective Deferral Accounts. . . . . . . . . . . 29

ARTICLE V - DETERMINATION OF VALUE OF PARTICIPANT'S ACCOUNTS       . 30
       Section 5.1  Trust Fund and Allocation of Earnings. . . . . . 30
       Section 5.2  Determination of Market Value. . . . . . . . . . 30
       Section 5.3  Diversification of Investments . . . . . . . . . 30

ARTICLE VI - RETIREMENT AND OTHER TERMINATION OF
       PARTICIPATION; VESTING. . . . . . . . . . . . . . . . . . . . 32
       Section 6.1  Full Vesting: Retirement, Death or Disability. . 32
       Section 6.2  Other Termination of Employment:
             Participant's Vested Percentage . . . . . . . . . . . . 32
       Section 6.3  Vesting Upon Termination of the Plan . . . . . . 33
       Section 6.4  Forfeiture of Nonvested Benefit. . . . . . . . . 33
       Section 6.5  Computation of Years of Service and Breaks
             in Service. . . . . . . . . . . . . . . . . . . . . . . 34
       Section 6.6  Years of Service . . . . . . . . . . . . . . . . 35
       Section 6.7  Forfeiture Due to Discharge of Employment
             for Cause . . . . . . . . . . . . . . . . . . . . . . . 35

ARTICLE VII - PARENTAL ABSENCE PROVISIONS. . . . . . . . . . . . . . 37
       Section 7.1  Effective Date of Article VII. . . . . . . . . . 37
       Section 7.2  Hours of Service Credited for Parental
             Absence . . . . . . . . . . . . . . . . . . . . . . . . 37
       Section 7.3  Plan Years to Which Hours of Service are
             Credited. . . . . . . . . . . . . . . . . . . . . . . . 37
       Section 7.4  Information to Plan Administrator. . . . . . . . 37

ARTICLE VIII - DISTRIBUTIONS . . . . . . . . . . . . . . . . . . . . 38
       Section 8.1  Time of Distribution . . . . . . . . . . . . . . 38
       Section 8.2  Manner of Distribution . . . . . . . . . . . . . 40
       Section 8.3  Form of Distribution . . . . . . . . . . . . . . 41
       Section 8.4  Required Distribution After Death. . . . . . . . 41
       Section 8.5  Put Option . . . . . . . . . . . . . . . . . . . 42
       Section 8.6  Right of First Refusal . . . . . . . . . . . . . 43
       Section 8.7  Distribution Prior to a Five Consecutive
             Breaks in Service; Restoration of Forfeited Account . . 45
       Section 8.8  Reemployment After Distribution Has Been
             Made or Commenced . . . . . . . . . . . . . . . . . . . 46
       Section 8.9  Designation of Beneficiaries . . . . . . . . . . 46
       Section 8.10  Minors and Persons Under Legal Disability . . . 47
       Section 8.11  Interest of Persons Who Cannot Be Located . . . 47
       Section 8.12  Non-alienation of Benefits. . . . . . . . . . . 48
       Section 8.13  Distribution Upon Attaining Age 59. . . . . . . 48
       Section 8.14  Distribution Due to Hardship. . . . . . . . . . 48
       Section 8.15  Direct Rollovers. . . . . . . . . . . . . . . . 51

ARTICLE IX - TOP-HEAVY PLAN PROVISIONS . . . . . . . . . . . . . . . 53
       Section 9.1  Definitions. . . . . . . . . . . . . . . . . . . 53
       Section 9.2  Determination of Top-Heavy . . . . . . . . . . . 55
       Section 9.3  Minimum Contribution . . . . . . . . . . . . . . 56
       Section 9.4  Limitation on Compensation Taken Into
             Account . . . . . . . . . . . . . . . . . . . . . . . . 56
       Section 9.5  Vesting for Top-Heavy Plan . . . . . . . . . . . 57
       Section 9.6  Combined Plan Limitations. . . . . . . . . . . . 57

ARTICLE X - PLAN ADMINISTRATION. . . . . . . . . . . . . . . . . . . 58
       Section 10.1  Employer Responsibility . . . . . . . . . . . . 58
       Section 10.2  Powers and Duties of the Plan Administrator . . 58
       Section 10.3  Records and Reports of the Plan Administrator . 59
       Section 10.4  Plan Administrative Committee . . . . . . . . . 59
       Section 10.5  Organization and Operation of the Plan
             Administrative Committee. . . . . . . . . . . . . . . . 59
       Section 10.6  Compensation and Responsibility for
             Payment of Expenses of the Plan Administrator . . . . . 60
       Section 10.7  Indemnity of Plan Administrator or Plan
             Administrative Committee Members. . . . . . . . . . . . 60
       Section 10.8  Claims Procedure. . . . . . . . . . . . . . . . 60
       Section 10.9  Voting Rights . . . . . . . . . . . . . . . . . 61
       Section 10.10  Bonding. . . . . . . . . . . . . . . . . . . . 62

ARTICLE XI - PLAN LOANS. . . . . . . . . . . . . . . . . . . . . . . 63
       Section 11.1  Plan Loans. . . . . . . . . . . . . . . . . . . 63

ARTICLE XII - QUALIFIED DOMESTIC RELATIONS ORDERS. . . . . . . . . . 64
       Section 12.1  Permissible Assignment. . . . . . . . . . . . . 64
       Section 12.2  Definitions . . . . . . . . . . . . . . . . . . 64
       Section 12.3  Notification. . . . . . . . . . . . . . . . . . 65
       Section 12.4  Disposition of Disputed Funds . . . . . . . . . 66
       Section 12.5  Payment of Benefits . . . . . . . . . . . . . . 66
       Section 12.6  Form of Payment . . . . . . . . . . . . . . . . 66

ARTICLE XIII - AMENDMENTS AND ACTION BY SPONSOR/EMPLOYER . . . . . . 67
       Section 13.1  Amendments. . . . . . . . . . . . . . . . . . . 67
       Section 13.2  Action by Sponsor/Employer. . . . . . . . . . . 67
       Section 13.3  Plan Ceases to Constitute an ESOP . . . . . . . 67

ARTICLE XIV - SUCCESSOR SPONSOR AND MERGER OR
  CONSOLIDATION OF PLANS . . . . . . . . . . . . . . . . . . . . . . 68
       Section 14.1  Successor Sponsor . . . . . . . . . . . . . . . 68
       Section 14.2  Plan Assets . . . . . . . . . . . . . . . . . . 68

ARTICLE XV - PLAN TERMINATION. . . . . . . . . . . . . . . . . . . . 69
       Section 15.1  Termination of Plan and Trust . . . . . . . . . 69
       Section 15.2  Full Vesting. . . . . . . . . . . . . . . . . . 69
       Section 15.3  Distribution of Trust Fund. . . . . . . . . . . 69

ARTICLE XVI - MISCELLANEOUS. . . . . . . . . . . . . . . . . . . . . 70
       Section 16.1  Nonguaranty of Employment . . . . . . . . . . . 70
       Section 16.2  Rights to Trust Assets. . . . . . . . . . . . . 70
       Section 16.3  Word Usage. . . . . . . . . . . . . . . . . . . 70


                       ARTICLE I - INTRODUCTION


Section 1.1  Name of Plan and Trust

             (a)    The name of this Plan is the G. R. Herberger's, Inc.
       401(k) Employee Stock Purchase Plan and Employee Stock Ownership
       Plan.

             (b)    The name of the Trust for the Plan is the G. R.
       Herberger's, Inc.  Employee Stock Ownership Trust.

Section 1.2  Purpose

       This Plan is intended to be a qualified stock bonus plan including
a qualified 401(k) plan within the meaning of Code Section 401(k) and a
qualified employee stock ownership plan within the meaning of Code
Section 4975(e)(7).  This Plan was established and is maintained for the
exclusive purpose of providing benefits for the Employees of the
Employer and their Beneficiaries, and to enable eligible Employees to
acquire a proprietary interest in common stock of the Employer.  This
Plan is designed to invest primarily in Employer securities.  The terms
and provisions of this Plan and Trust are intended to conform to the
requirements of Sections 401(a), 401(k) and 501(a) of the Internal
Revenue Code of 1986, as amended, and the Employee Retirement Income
Security Act of 1974 (ERISA).

Section 1.3  Application to Employees Terminating After Effective Date

       The provisions of this Plan as amended and restated shall apply
only to an Employee who terminates employment on or after the Effective
Date unless otherwise provided herein.  The rights and benefits, if any,
of an Employee who terminated prior to the Effective Date shall be
determined in accordance with the prior provisions of the Plan in effect
on the date such Employee terminated employment.

Section 1.4  Plan Maintained by More Than One Employer

       Upon written consent by the Board of Directors more than one
Employer may adopt this Plan.

Section 1.5  Background

       This Plan was first adopted effective January 1, 1967 as a profit
sharing plan.  The Plan was amended and restated, effective January 1,
1976, to conform to the requirements of ERISA.  Such Plan and Trust were
amended and restated, effective January 1, 1984, to conform to the
requirements of the Tax Equity and Fiscal Responsibility Act of 1982
(TEFRA), the Retirement Equity Act of 1984 (REA), and the Tax Reform Act
of 1984 (TRA).

       Under the terms of the Profit Sharing Plan, the Employer has the
ability to amend the Plan.  Effective January 1, 1989, the Profit
Sharing Plan was modified, amended and restated in its entirety to
conform to the Tax Reform Act of 1986 (TRA '86), the Revenue Act of
1987, and the Tax and Miscellaneous Revenue Act of 1988.  It is intended
that the Plan be converted to an Employee Stock Ownership Plan effective
December 31, 1989.

                       ARTICLE II - DEFINITIONS


       Section 2.1  Account shall mean the entire interest of each
Participant in the Trust.' The Trustee shall create and maintain a
separate account for each Participant and shall credit thereto the
amount of contributions to the Plan and all gains and losses allocable
thereto.  Within each Participant's Account, separate accountings shall
be maintained for: (i) Elective Deferral Contributions, and (ii)
Employer ESOP Contributions, if any, and all gains and losses thereon. 
That portion of a Participant's Account attributable to Elective
Deferral Contributions shall be referred to as the Participant's
Elective Deferral Account.

       Section 2.2  Acquisition Loan shall mean a loan (or other
extension of credit) used by the Trust to finance the acquisition of
Employer Stock, which loan may constitute an extension of credit to the
Trust from a "party in interest" (as defined in ERISA Section 3(14)).

       Section 2.2A  Actual Deferral Percentage ("ADP") shall mean, for
a specified group of Participants for a Plan Year, the average of the
ratios (calculated separately for each Participant in such group to the
nearest one-hundredth of one percent) of the amount of Employer
contributions actually paid over to the Trust on behalf of such
Participant for the Plan Year to the Participant's Compensation, as
defined under Section 2.7, for such Plan Year.  Employer contributions
on behalf of any Participant shall include: (i) any Elective Deferrals
made pursuant to the Participant's Elective Deferral Agreement,
including Excess Elective Deferrals of Highly-Compensated Employees, but
excluding Excess Elective Deferrals of Non-Highly Compensated Employees
that arise solely from Elective Deferrals made under the Plan or plans
of this Employer.  The actual deferral ratio for a Participant who fails
to make Elective Deferrals is zero.  For purposes of determining the
deferral ratio of a Participant who is a five percent (5%) owner or one
of the ten (10) most highly-paid Highly Compensated Employees, the
deferral ratio and the Compensation of such Participant shall include
the deferral ratio and the Compensation for the Plan Year of Family
Members (as defined in Code Section 414(q)(6)).  Family Members, with
respect to Highly Compensated Employees, shall be disregarded as
separate Employees in determining the deferral ratio both for
Participants who are Non-Highly Compensated -and for Participants who
are Highly Compensated Employees.

       Section 2.3  Beneficiary shall mean the person, persons or entity
designated in accordance with the Plan to receive payments in the event
of a Participant's death.

       Section 2.4  Board of Directors shall mean the Board of Directors
of the Sponsor.

       Section 2.5  Break in Service shall mean a Plan Year in which an
Employee or a Participant is credited with fewer than 501 Hours of
Service with the Employer or a member of the Employer's Controlled
Group.

       Section 2.6  Code shall mean the Internal Revenue Code of 1986,
as amended.

       Section 2.7  Compensation shall mean a Participant's total
earnings, wages, salaries, and fees for services and other amounts
(without regard to whether or not the amount is paid in cash) received
for services actually rendered in the course of employment with the
Employer maintaining this Plan to the extent such amounts are includable
in gross income.

       Compensation shall not include the following:

             (a)    Reimbursements or other expense allowances, fringe
       benefits (cash or noncash), moving expenses, deferred
       compensation and welfare benefits.

             (b)    Employer contributions to a deferred compensation
       plan to the extent that, before the application of the limitation
       under Code Section 415 to that plan, the contributions are not
       includable in the Employee's gross income for the taxable year in
       which contributed; Employer contributions under a SEP to the
       extent such contributions are deductible by the Employee are not
       includable in the Employee's gross income for the taxable year in
       which contributed; or any distribution from a deferred
       compensation plan, regardless of whether such amounts are
       includable in the gross income of the Employee when distributed. 
       Notwithstanding the foregoing, Compensation shall include any
       amount that is deferred by a Participant pursuant to a salary
       deferral agreement with respect to which the Employer makes a
       contribution on behalf of a Participant and which is not
       includable in the gross income of the Participant under Code
       Sections 125, 402(e)(3), 402(h) or 403(b).

             (c)    Amounts realized from the exercise of a non-qualified stock
       option, or when restricted stock (or property)
       held by an Employee either becomes freely transferable or is no
       longer subject to a substantial risk of forfeiture.

             (d)    Amounts realized from the sale, exchange or other
       disposition of stock acquired under a qualified stock option.

       Compensation shall include only that compensation which is
actually paid or made available to the Participant during the Plan Year. 
Compensation shall not be limited to the period of time during the Plan
Year that an Employee is treated as a Participant.

       For Plan Years beginning after December 31, 1988, the Plan shall
not take into account Compensation for any Participant in excess of
$200,000.  This limitation shall be adjusted by the Secretary of the
Treasury at the same time and in the same manner as prescribed under
Code Section 415(d) for cost of living increases, except that the dollar
increase in effect on January 1 of any calendar year shall be effective
for the Plan Year beginning in such calendar year and the first
adjustment to the $200,000 limitation shall become effective on January
1, 1990.  If Compensation for any prior Plan Year is taken into account
in determining a Participant's allocations or benefits for the current
Plan Year, the Compensation for such prior Plan Year is subject to the
applicable Compensation in effect for that prior Plan Year.  For this
purpose, for Plan Years beginning before January 1, 1990, the applicable
Compensation Limitation is $200,00.  If the period for determining
Compensation used in calculating a Participant's allocation for a Plan
Year which is a short Plan Year (i.e., fewer than 12 months), the
Compensation limitation shall be an amount equal to the $200,000
limitation (as adjusted for cost of living increases) multiplied by the
fraction, the numerator of which is the number of months in the short
Plan Year, and the denominator of which is 12 months.

       In determining the Compensation of a Participant, the family
aggregation rules of Code Section 414(q)(6) shall apply, except that in
applying such rules, the term "family" shall include only the spouse of
the Participant and any lineal descendants of the Participant who have
not attained age 19 before the close of the Plan Year.  If the aggregate
Compensation for the family group exceeds $200,000 (as indexed), then
the Compensation of each family member shall be proportionately reduced
so the total equals $200,000 (as indexed)."

       Section 2.8  Controlled Group shall mean those entities which
constitute a controlled group of corporations as defined in Code Section
414(b), trades or business under common control as defined in Code
Section (c), or an affiliated service group as defined in Code Section
414(m), and any other entity required to be aggregated with the Employer
pursuant to Regulations under Code Section 414(o).

       Section 2.9  Effective Date shall mean January 1, 1989, the date
on which the provisions of this amended and restated Plan became
effective, unless noted elsewhere; provided however, it is intended that
the provision relating strictly to the operation of this plan as an ESOP
are effective December 31, 1989 and the provisions relating to its
operation as a 401(k) plan are effective April 15, 1993.

       Section 2.9A Elective Deferrals or Elective Deferral
Contributions shall mean any Employer contributions made to the Plan at
the election of the Participant, in lieu of cash compensation, and shall
include contributions made pursuant to a salary deferral agreement or
other written deferral election.  With respect to any taxable year of a
Participant, a Participant's Elective Deferral is the sum of all
Employer contributions made on behalf of such Participant pursuant to an
election to defer under any qualified cash or deferred arrangement as
described in Code Section 401(k), any simplified employee pension cash
or deferred arrangement as described in Code Section 402(h)(1)(B), any
eligible deferred compensation plan under Code Section 457, any plan as
described under Code Section 501(c)(18), and any employer contributions
made on the behalf of a Participant for the purchase of any annuity
contract under Code Section 403(b) pursuant to a salary deferral
agreement.  Elective Deferrals shall not include any deferrals properly
distributed as excess annual additions.  Elective Deferrals made under
this Plan, or any other qualified plan, shall be limited to the dollar
amount in Code Section 402(g) as in effect at the beginning of such
taxable year.

       Section 2.10  Employees shall mean any person employed by the
Employer other than independent contractors.  Employee shall include
leased employees within the meaning of Code Section 414(n)(2) unless
such leased employees constitute less than 20 percent of the Employer's
nonhighly compensated Employees within the meaning of Code Section
414(n)(1)(C)(ii) and such leased employees are covered by a plan
described in section 414(n)(5) of the Code.

       Section 2.11  Employer shall mean G.R. Herberger's, Inc., Fandel
Company (a wholly-owned subsidiary of G. R. Herberger's, Inc.) and any
successor entity thereto which adopts this Plan.  Employer shall also
include any other employer who, with the written consent of the Board of
Directors, adopts this Plan.

       Section 2.12  Employer Stock shall mean shares of common stock of
G.R. Herberger's, Inc. (or of a Controlled Group member) having, a
combination of voting power and dividend rights equal to or in excess of
any other class of common stock of G.R. Herberger's, Inc. (or of a
Controlled Group member).  Employer stock shall also include noncallable
preferred stock if such stock is convertible at any time into common
stock meeting the foregoing requirements.

       Section 2.13  Employment Year shall mean a consecutive twelve
month period measured from an Employee's initial date of hire (or latest
date of rehire if the Employee has terminated employment) or from any
anniversary thereof An Employee's initial date of hire shall be the date
on which the Employee first is credited with an Hour of Service.

       Section 2.14  ERISA shall mean the Employee Retirement Income
Security Act of -1974 as enacted in P.L 93-406, including any amendments
thereto.

       Section 2.14A  Excess Contributions shall mean with respect to any
Plan Year, the excess of:

             (a)    The aggregate amount of Employer contributions
       actually taken into account in computing the ADP of Highly
       Compensated Employees for such Plan Year, over

             (b)    The maximum amount of such contributions for the
       Highly Compensated Employees permitted by the ADP test
       (determined by reducing contributions made on behalf of Highly
       Compensated Employees in order of the ADP, beginning with the
       highest of such percentages).

       Section 2.14B  Excess Elective Deferrals shall mean those Elective
Deferrals that are includable in a Participant's gross income under Code
Section 402(g) to the extent such Participant's Elective Deferrals for
a taxable year exceed the dollar limitation under such Code Section. 
Determination of such Excess Elective Deferrals shall be made pursuant
to Section 4.lA(f) of the Plan.  Excess Elective Deferrals shall be
treated as annual additions under the Plan, unless such amounts are
distributed no later than the first April 15 following the close of the
Participant's taxable year.

       Section 2.15  Fair Market Value Per Share shall mean that value
per share as determined by the Board of Directors, provided that in
determining Fair Market Value Per Share the Board of Directors shall
obtain and rely upon a valuation made by an independent appraiser,
provided such appraiser satisfies requirements similar to those
contained in the Regulations prescribed under Section 170(a)(1) of the
Code.

       Section 2.16  Fiduciary shall mean the Employer, the Plan
Administrator and the Trustee, or any other person who exercises any
discretionary authority or discretionary control respecting the Plan or
Trust, but only with respect to the specific responsibilities of each
for the administration of the Plan and Trust.  For the purposes of
ERISA, the Sponsor shall be a Named Fiduciary and the Sponsor may from
time to time appoint one or more additional named Fiduciaries.

       Section 2.17  Financed Shares shall mean shares of Employer Stock
acquired by the Trust with the proceeds of an Acquisition Loan.

             (a)    Allocated Financed Shares shall mean Financed Shares
       that have been     released from the Shares Suspense Account and
       allocated to Participant Accounts.

             (b)    Unallocated Financed Shares shall mean Financed
       Shares that are being held in the Shares Suspense Account.

             (c)    Shares Suspense Account shall mean an account
       maintained by the Trustee wherein the Financed Shares are held
       until they are allocated to Participant Accounts.

       Section 2.18  Forfeitures shall mean the nonvested portion of a
Participant's Account which may be reallocated to other Participants in
accordance with Sections 4.4 and 6.4 hereof

       Section 2.19  Highly Compensated Employee shall mean:

             (a)    Any Employee who at any time during such Plan Year
       or the preceding    Plan Year,

             (1)    Was a five percent (5%) owner of the Employer (as
                    defined in Code Section 416(i)(1));

             (2)    Received more than $75,000 (or such greater amount
                    as announced by the Secretary of Treasury to reflect
                    cost of living increases), in annual compensation
                    (as defined in Code Section 414(q)(7)) from the
                    Employer;

             (3)    Earned more than $50,000 (or such greater amount as
                    announced by the Secretary of Treasury to reflect
                    cost of living increases), in annual compensation
                    from the Employer and was a member of the "top paid
                    group" (as defined in Code Section 414(q)(4)) for
                    such Plan Year; or

             (4)    Was an officer of the Employer (within the meaning
                    of Code Section 416(i)) and received compensation in
                    excess of 50 percent of the amount in effect under
                    Code Section 415(b)(1)(A) for the Plan Year.

                    (i)   If an Employer has no officers who meet the
                          requirements of (4) above; the top paid
                          officer will be treated as Highly
                          Compensated, regardless of the level of
                          compensation.

                    (ii)  In addition, in no event will an Employer
                          have more than 50 officers (or, if less, the
                          greater of three Employees or ten percent of
                          the Employees) who are considered to be
                          Highly Compensated Employees merely by reason
                          of their status as officers.  Only those 50
                          officers with the highest compensation will
                          be affected.

                    (iii) An Employee who was not Highly Compensated
                          for the prior Plan Year will not be treated
                          as Highly Compensated for the current Plan
                          Year as a result of officer status, or of
                          earning more than $50,000 or $75,000 (as
                          adjusted for cost of living increases) unless
                          the Employee is one of the top 100 Employees
                          by compensation.

             (b)    The definition of Highly Compensated Employee is
       made by taking into account total compensation as defined in
       Section 415 of the Code, and including elective deferrals and
       salary reduction contributions to a cafeteria arrangement.

             (c)    The "top paid group" includes all active Employees
       who are in the top 20 percent of the Employer's workforce on the
       basis of compensation.

             (1)    In determining the size of the top paid group (but
                    not for identifying those Employees who may be part
                    of the group), the following Employees shall be
                    excluded:

                    (i)   Employees who have not completed six months
                          of service;

                    (ii)  Employees who normally work less than 17 1/2
                          hours per week;

                    (iii) Employees who normally work not more than six
                          months a year;

                    (iv)  Employees who have not attained age 21;

                    (v)   Except to the extent provided in regulations,
                          Employees who are covered in a unit of
                          Employees covered by a collective bargaining
                          agreement; and

                    (vi)  Employees who, are nonresident aliens with no
                          U.S. source of income.

             (d)    If an individual is a member of the family of a five
       percent (5%) owner or of a Highly Compensated Employee in the
       group consisting of the ten (10) Highly Compensated Employees
       paid the greatest compensation from the Employer during the Plan
       Year, then:

             (1)    Such individual shall not be considered a separate
                    Employee, and

             (2)    Any compensation paid to such individual (and any
                    applicable contribution on behalf of such
                    individual) shall be treated as if it were paid to
                    (or on behalf of) the five (5%) percent owner or the
                    Highly Compensated Employee.  Family means, with
                    respect to an Employee, such Employee's spouse and
                    lineal ascendants or descendants.

             (e)    A former Employee shall be treated as a Highly
       Compensated Employee if such Employee was a Highly Compensated
       Employee when he separated from service, or such Employee was a
       Highly Compensated Employee at any time after attaining age 55.

             (f)    For purposes of determining the Employees who are
       Highly Compensated Employees, the Employer shall include the
       Employer's Controlled Group.

       Section 2.20  Hour of Service shall mean:

             (a)    Each hour for which an Employee is paid, or entitled
       to payment, by the Employer for the performance of duties;

             (b)    Each hour for which an Employee is paid, or entitled
       to payment by the Employer for a period of time during which no
       duties are performed (whether or not the employment relationship
       has terminated) due to vacation, holiday, illness, incapacity
       (including disability), layoff, jury duty, military duty or leave
       of absence (but not in excess of 501 hours in any continuous
       period during which no duties are performed).  A payment shall be
       deemed to be made by or due from the 'Employer regardless of
       whether such payment is made by or due from the""Employer
       directly, or indirectly, through a trust fund, insurer or other
       entity to which the Employer contributes or pays premiums;
       provided, however, that no such Hours of Service shall be
       credited to the Employee if such direct or indirect & payment is
       made or due under a plan maintained solely for the purpose of
       complying with applicable worker's compensation, unemployment
       compensation or disability insurance laws, or only reimburses the
       Employee for medical or medically related expenses incurred by
       the Employee;

             (c)    Each hour for which back pay, irrespective of
       mitigation of damages, has been either awarded or agreed to by
       the Employer;

             (d)    Hours of Service, for purposes of determining
       whether a Break in Service has occurred, shall include each hour
       credited for a Parental Absence pursuant to Article VII hereof;

             (e)    Each hour for which an Employee could have worked
       during a period of time in which he performs no duties and for
       which he is neither paid nor entitled to payment while absent on
       an approved leave of absence.

             (1)    No more than 501 Hours of Service shall be credited
                    with respect to a single computation period during
                    which the Employee performs no duties, and crediting
                    for Hours of Service during an approved Leave of
                    Absence shall not be permitted to cause an
                    Employee's total Hours of Service for any Plan Year
                    to equal or exceed 1,000 or more Hours, unless such
                    Employee was entitled to 1,000 or more Hours for
                    actual service or performance of duties as an
                    Employee.

             (2)    Approved leave of absence shall mean any absence
                    authorized by the Employer under the Employer's
                    standard personnel practices, provided that all
                    persons in similar circumstances must be treated
                    alike in the granting of such approved leaves of
                    absence, and provided further that the Participant
                    returns at the end of the authorized absence.  An
                    absence due to service in the Armed Forces of the
                    United States shall be considered an approved leave
                    of absence, provided that the absence is caused by
                    war or other emergency, or provided that the
                    Employee is required to serve under the laws of
                    conscription in time of peace, and further provided
                    that the Employee returns to employment with the
                    Employer within the period provided by law.

Hours of Service shall be determined and applied to the appropriate
computation periods in accordance with Department of Labor Regulations,
Section 2530.200b-2(b) and (c) from the Employer's records of hours
worked and hours for which payment is made or due.  Hours of Service
equivalencies shall be in accordance with Department of Labor
Regulations Section 2530-200b-3 and for each pay period in which a
salaried Employee is paid, such Employee shall be credited with the
number of Hours which correspond to his pay period under the following
equivalencies:

                 Pay Period                  Hours of Service
                ------------                ----------------
              Weekly                              45
              Biweekly                            90
              Semimonthly                          95
              Monthly                             190

      Section 2.21  Limitation Year shall mean the Plan Year or such
other twelve consecutive month period designated by the Board of
Directors.

      Section 2.22  Non-Highly Compensated Employee shall mean any
Employee who is neither a Highly Compensated Employee nor a family
member of a Highly Compensated Employee.

      Section 2.23 Normal Retirement Age shall mean age 65.

      Section 2.24 Parental Absence shall mean, for Plan Years beginning
after December 31, 1984, an absence from work for any period by reason
of the Participant's pregnancy, birth of the Participant's child,
placement of a child with the Participant in connection with the
adoption of such child, or any absence for the purpose of caring for
such child for a period immediately following such birth or placement.

      Section 2.25  Participant shall mean an Employee or former Employee
of the Employer participating in this Plan pursuant to the provisions of
Article III hereof.

      Section 2.26  Plan shall mean the G. R. Herberger's, Inc. 401(k)
Employee Stock Purchase Plan and Employee Stock Ownership Plan as
amended and continued by this instrument.

      Section 2.27  Plan Administrator shall mean the Sponsor or such
other person or committee as the Employer may designate pursuant to the
provisions of this Plan to act on behalf of the Employer.

      Section 2.28  Plan Year shall mean a consecutive twelve month
period beginning each January 1 and ending on the subsequent December
31.

      Section 2.29  Sponsor shall mean G.R. Herberger's, Inc.

      Section 2.30  Trust shall mean the Trust created under the
Agreement and Declaration of Trust entered into by the Employer and
Trustee pursuant to this Plan.

      Section 2.31  Trust Fund shall mean all of the assets of the Plan
held by the Trustee at any time under the Trust Agreement.

      Section 2.32  Trustee shall mean the person, persons or entity
appointed by the Board of Directors to administer the Trust or any duly
appointed and qualified successor Trustee.

      Section 2.33  Valuation Date shall mean the last day of each Plan
Year, and each interim date, if any, as selected by the Plan
Administrator, upon which the Trust Fund is valued.

      Section 2.34  Year of Service shall mean (for purposes other than
vesting) a consecutive twelve month computation period during which an
Employee has completed at least one thousand (1,000) Hours of Service
with the Employer or predecessor employer if the Employer maintains the
plan of such employer.  An Employee shall be credited with all Hours of
Service completed with any Employer, as defined in Section 2.11, or any
other member of the Employer's Controlled Group.

      Section 2.35  Year of Service for Participation shall mean the
completion of 1,000 Hours of Service during an eligibility computation
period as defined in Section 3.2 and shall include all Years of Service
prior to the Effective Date of this Plan.

      Section 2.36  Year of Service for Vesting shall mean the completion
of any vesting computation period as defined in Section 6.5, and shall
include the completion of all computation periods prior to the Effective
Date of this amended and restated Plan.


              ARTICLE III - ELIGIBILITY AND PARTICIPATION


Section 3.1  Eligibility for Participation

           (a)   Each Employee who was a Participant in the G.R.
      Herberger's, Inc. Profit Sharing Plan the day before the Effective
      Date shall become a Participant in the Plan as of the Effective
      Date.

           (b)   Thereafter, except for any leased Employee or any
      Employee who is covered by a collective bargaining agreement which
      does not provide for inclusion in this Plan, an Employee shall
      become a Participant in this Plan as of the first day of January
      or July next following the date on which the Employee has completed
      a Year of Service and attained age 21.

           (c)   An Employee shall become a Participant only if he is an
      Employee on the date on which he would otherwise, be, entitled to
      commence participation.

           (d)   Effective as of the Plan Year, commencing January 1,
      1990, an Employee may, subject to the approval of the Employer,
      elect not to participate in the Plan for any Plan Year by executing
      an "Election Not to Participate" form effective upon execution by
      the employee and acceptance by the Employer.  Such election shall
      be a one time election and shall be irrevocable.

Section 3.2  Eligibility Computation Periods

      The initial eligibility computation period shall coincide with an
Employee's first Employment Year.  If an Employee does not complete a
Year of Service during such period, then subsequent eligibility
computation periods shall be Plan Years beginning with the Plan Year
which includes the last day of the Employee's first Employment Year.

Section 3.3  Participation Upon Reemployment

           (a)   A Participant or former Participant who returns to the
      employment of the Employer after a termination of employment may
      resume participation on the Participant's reemployment commencement
      date (the date on which the Employee is first credited with an Hour
      of Service upon reemployment).

           (b)   Any other Employee whose employment terminates prior to
      becoming a Participant, shall enter the Plan in accordance with the
      provisions of Section 3.1 hereof.

           (c)   For purposes of this Section 3.3, the Plan shall take
      into account all of an Employee's Years of Service.

Section 3.4  Participation After Normal Retirement Age

      Any Participant who remains in the employ of the Employer after
Normal Retirement Age shall continue as a Participant and shall be
entitled to share in the Employer contributions, if any, pursuant to
Article IV until such time as such Participant terminates employment
with the Employer.

Section 3.5  Collective Bargaining Agreement

      An Employee who is excluded from participation in the Plan under
Section 3.1 solely by reason of being covered by a collective bargaining
agreement which does not provide for inclusion in this Plan shall be
eligible to commence participation in the Plan as of the date such
Employee is no longer covered by such a collective bargaining agreement. 
A Participant who becomes covered by a collective bargaining agreement
which does not provide for inclusion in this Plan will not be eligible
to share in and will not receive Employer contributions or allocations
of Forfeitures for the Plan Years during which he is covered for the
entire Plan Year by such a collective bargaining agreement.  A
Participant who is covered by such a collective bargaining agreement for
part of a Plan Year and is otherwise eligible to share in Employer
contributions under Section 4.3 will be eligible to share in Employer
contributions or allocations of Forfeitures for such Plan Year, but only
with respect to Compensation received while the Participant was not
covered by such a collective bargaining agreement.


                      ARTICLE IV - CONTRIBUTIONS


Section 4.1  Employer ESOP Contribution

      With respect to each Plan Year, the Employer shall contribute an
amount or amounts, if any, as the Board of Directors of the Employer
shall determine in its absolute discretion.  The Employer will make
sufficient contributions to provide for the payment of the principal of
and interest on an Acquisition Loan used to purchase Financed Shares.

      The amount contributed by the Employer shall not exceed the maximum
amount deductible by it for federal income tax purposes under section
404(a)(3) of the Code.

Section 4.lA  Employer Contributions Pursuant to Participation Elective
Deferral Agreement

      During each Plan Year, a Participant may elect to enter into a
written agreement with the Employer (the "Agreement"), the terms of
which shall provide that the Participant agrees to defer a portion of
such Participant's Compensation from the Employer equal to any dollar
amount of Compensation per payroll period, but not. less than twenty-five
dollars ($25.00) per biweekly payroll period and not to exceed
eleven percent (11%) of such Compensation or such other maximum
percentage announced from time to time by the Employer.  In
consideration of the Agreement the Employer will make an Elective
Deferral Contribution to the Participant's Elective Deferral Account for
such Plan Year in an amount equal to the total amount by which the
Participant's Compensation was deferred during the Plan Year pursuant to
the Agreement.

      The Agreements shall be governed by the following rules:

           (a)   Agreements and amendments thereto shall be effective as
      of the     Payroll period next following the date the Agreement or
      amendment is executed by the Participant and the Employer, and
      shall apply to each Payroll Period thereafter until amended or
      revoked in accordance with the Plan.  An Agreement will continue
      in effect from Plan Year to Plan Year unless and until amended or
      revoked in accordance with the Plan.  For purposes of this Section,
      the Participant's Payroll Period is the period for which a
      Participant is paid regular periodic Compensation by the Employer.

           (b)   For the 1993 Plan Year, all Employees who have met the
      eligibility and participation requirements for the Plan as of April
      1, 1993, shall be eligible to enter into an Agreement effective as
      of the Payroll Period commencing after April 15, 1993.  Otherwise,
      a Participant's initial Agreement shall be effective as of the
      first day of the Plan Year or the  first day of the seventh month
      of the Plan Year most immediately following the date the Employee
      becomes a Participant and the Agreement is submitted to the Plan
      Administrator.

           (c)   The Agreement may be amended by a Participant during the
      Plan Year, but only to reduce prospectively the amount of such
      Participant's Elective Deferral.  The Agreement may be revoked by
      a Participant at any time.  If a Participant revokes an Agreement
      or fails to enter into an Agreement upon becoming eligible to
      participate, such Participant shall be precluded from entering into
      a new Agreement until the Payroll Period commencing after the next
      April 15.

           (d)   Any Participant whose Elective Deferral Agreement has
      been suspended pursuant to Section 8.14(c)(3) relating to hardship
      distributions, may enter into a new Agreement first as of the
      Payroll Period following the date on which the Participant's
      Elective Deferral Agreement has been suspended for twelve (12)
      months.  Such new Agreement shall be effective as of the Payroll
      Period next following the execution of the new Agreement.

           (e)   The Employer may prospectively revoke or amend any
      Agreement if the Employer determines such revocation or amendment
      is necessary to insure that a Participant's Annual Addition does
      not exceed the maximum permissible amount under Section 4.6 hereof,
      or to satisfy the nondiscrimination tests of Code Section 401(k),
      as set forth in Section 4.13 of the Plan for such Plan Year, but
      in the latter case, amendments of the amounts deferred shall be
      made by a pro rata decrease in the percentage of Elective Deferral
      among highly Compensated Employees.

           (f)   Elective Deferral Contributions made by a Participant
      under this Plan or any other qualified plan maintained by the
      Employer for any taxable year shall not exceed the limitation set
      out in Code Section 402(g) in effect at the beginning of such
      taxable year, or such higher amount as adjusted pursuant to Code
      Section 402(g)(5) for cost-of-living increases, which for the
      calendar year 1993 is $8,994.  If a Participant participates in
      more than one salary deferral arrangement and the total of such
      Elective Deferrals for the taxable year exceed the amount
      excludable from gross income, the Excess Elective Deferrals and
      earnings thereon shall be returned to the Participant if, by the
      following March 1, the Participant notifies the Plan Administrator
      in writing of the Excess Elective Deferrals he allocates to this
      Plan.  A Participant is deemed to notify the Plan Administrator of
      Excess Elective Deferrals if such arise solely by taking into
      account only those Elective Deferrals made to this Plan, and any
      other plans of the Employer.

           (g)   Notwithstanding any other provision of the Plan, any
      Excess Elective Deferrals, plus income and minus any loss allocable
      thereto, shall be returned to the Participant by April 15 following
      the taxable year such Excess Elective Deferrals were made.  The
      amount of income or loss allocable to such Excess Elective
      Deferrals shall be equal to the sum of income or loss allocable to
      the Participant's Elective Deferral Account for the taxable year
      multiplied by a fraction, the numerator of which is such
      Participant's Excess Elective Deferrals for the taxable year and
      the denominator which is the Participant's account balance
      attributable to Elective Deferrals without regard to any income or
      loss occurring during such taxable year.

           (h)   Notwithstanding anything contained in this Section to
      the contrary, a Participant's Elective Deferral Contributions will
      be suspended for a Payroll Period in which a Participant's
      Compensation is insufficient, after any statutory deductions and
      deductions authorized by the Participant or any other deductions
      made and required by operation of law, to permit deducting a
      Participant's Elective Deferral Contribution for that Payroll
      Period.

Section 4.2 Time of Payment and Form of Contribution

      The Employer contributions, if any, shall be paid to the Trustee
either in cash or Employer Stock as the Board of Directors may from time
to time determine.  In determining the amount of the Employer
contributions, shares of Employer Stock will be valued at their then
Fair Market Value Per Share.  The Employer contributions shall be paid
to the Trustee on or before the due date for filing its federal income
tax return including extensions, for the fiscal year of the Employer
with respect to which the contributions were made.

      Elective Deferral Contributions shall be paid to the Trustee as
soon as the amount can be reasonably identified and separated from the
Employer's other assets.  Payment shall in any event be made within 30
days after the Participant would otherwise have received the amount
withheld from Compensation on account of the Elective Deferral.

Section 4.3  Allocation of Employer ESOP Contribution

           (a)   If at the time of such Employer ESOP contribution,
      principal and interest is unpaid on any Acquisition Loan and is
      then due, then so much of the Employer ESOP contribution as is
      required shall be applied to the payment of interest or principal
      on the Acquisition Loan which is then due and Financed Shares shall
      be released in accordance with Section 4.3(b).  The Employer ESOP
      contribution with respect to a Plan Year along with any Forfeitures
      for such Plan Year shall be allocated by the Plan Administrator to
      the Accounts of eligible Participants as of the last day of the
      Plan Year in the same proportion that the Compensation of each
      Participant for the Plan Year bears to the Compensation of all
      Participants for such Plan Year, provided, however, that
      Compensation of any Employee who becomes a Participant during a
      Plan Year shall be limited to Compensation paid after commencement
      of participation.

           (1)   No allocation of the Employer's ESOP contribution for
                 a Plan Year shall be made to a Participant unless such
                 Participant is credited with 1,000 Hours of Service
                 during the Plan Year and is in the employ of the
                 Employer on the last day of the Plan Year.

           (2)   Any Participant who is not in the employ of the
                 Employer on the last day of the Plan Year due to
                 retirement on or after such Employee's Normal
                 Retirement Age, death or Disability, shall nonetheless
                 receive an allocation of the Employer's ESOP
                 contribution for such Plan Year, regardless of whether
                 such Participant was credited with 1,000 Hours of
                 Service prior to such retirement, Disability or death. 
                 Allocations shall be made on the basis of actual
                 Compensation received during such Plan Year.

           (b)   Financed Shares acquired with the proceeds of an
      Acquisition' Loan under Section 4.3 of the Trust shall be added to
      and maintained in a Shares Suspense Account.  As the Employer makes
      ESOP contributions to the Plan for a Plan Year and the Trustee
      makes payments of principal and interest on the Acquisition Loan,
      such Financed Shares shall be released from the Shares Suspense
      Account and allocated as of the last day of the Plan Year for which
      the contribution was made to the Accounts of the Participants in
      the manner provided in paragraph (a) above.  The number of Financed
      Shares to be released from the Shares Suspense Account for each
      Plan Year shall be based upon the ratio that the payment of
      principal and interest on the Acquisition Loan for that Plan Year
      bears to the total projected payments of principal and interest
      over the duration of the Acquisition Loan repayment period.

           (c)   If Financed Shares acquired with the proceeds of an
      Acquisition Loan are sold before being released from the Shares
      Suspense Account, the proceeds from such sale shall be applied to
      the payment of principal and interest on the Acquisition Loan.  Any
      sale proceeds remaining after payment of all principal and interest
      on the Acquisition Loan shall be treated as a general investment
      gain and allocated to the Accounts of Participants under Section
      5.1.

           (d)   If the Plan has acquired Employer Stock and the seller
      has elected to qualify for nonrecognition of gain on the sale of
      such securities under Section 1042 or Section 2057 of the Code,
      then no portion of the assets of the Trust Fund attributable to (or
      allocable in lieu of) such Employer Stock shall be allocated for
      the benefit of such seller, any person related to such seller under
      section 267(b) of the Code (except as excluded by Section
      409(n)(3)(A) of the Code) or any other person who owns (after
      application of Section 318(a) of the Code, -but without regard to
      the employee trust exception in paragraph (2)(B)(i)), more than 25%
      (by value) of the Employer or members of the Controlled Group (all
      within the meaning of Code Section 409(n)).

           (e)   With respect to certain dividends used to make payments
      on an Acquisition Loan, the special allocation rules of Section
      4.11 of this Plan shall apply.

           (f)   If the Financed Shares acquired with the proceeds of an
      Acquisition Loan are sold or redeemed prior to being released from
      the Shares Suspense Account and the Acquisition Loan is not
      prepaid, then the sale or redemption proceeds, or investments
      acquired with such proceeds, shall continue to be held in the
      Shares Suspense Account as collateral for the Acquisition Loan and
      shall continue to be subject to the release requirements of Section
      4.3(b).  Any proceeds remaining after repayment of the Acquisition
      Loan shall be treated as a general investment gain and allocated
      to the Accounts of Participants under Section 5.1.

Section 4.4  Allocation of Forfeitures

      Forfeitures shall, as of the last day of each Plan Year, be
allocated among the Accounts of all Participants as a part of and on the
same basis as the Employer contribution is allocated among such
Participants pursuant to Section 4.3.  No portion of Employer Stock -shall
be forfeited until any other assets allocated to his Account are
first forfeited.

Section 4.5  Advance Employer Contributions

      In the event that a part or all of an Employer's contribution for
a Plan Year is paid before the last day of a Plan Year, such advance
contribution shall be held by the Trustee as a separate fund, and along
with the net income and any change in value of such separate fund,
allocated among the Accounts of the Participants as of the last day of
the Plan Year pursuant to Section 4.3.  In the event that the Plan is
terminated before the last day of the Plan Year, all such advance
contributions, including any amount treated as an advance contribution
under Section 4.6, shall be returned to the Employer.

Section 4.6  Limitations on Allocations

           (a)   No Annual Addition shall be allocated to the Account of
      any Participant with respect to any Limitation Year which exceeds
      the lesser of:

           (1)   Thirty Thousand Dollars ($30,000.00), (or if greater,
                 one-fourth of the defined benefit dollar limitation set
                 forth in Code Section 415(b)(1) as in effect for the
                 Limitation Year), or,

           (2)   Twenty-five percent (25%) of the compensation received
                 by such Participant from the Employer for such
                 Limitation Year.

           (b)   For purposes of this Section 4.6, Compensation shall
      have the same meaning as defined under Section 2.7, except as
      follows:

           (1)   Compensation shall include reimbursements or other
                 expense allowances, taxable filing benefits, moving
                 expenses, deferred compensation, or taxable welfare
                 benefits.

           (2)   Compensation shall not include any amount that is
                 deferred by a Participant pursuant to a salary deferral
                 agreement with respect to which the Employer makes a
                 contribution on behalf -of the Participant and which is
                 not includable in the gross income of the Participant
                 under Code Sections 125, 402(e)(3), 402(h) or 403(b).

           (c)   For purposes of this Section, Annual Addition means the
      sum of:

           (1)   All Employer contributions allocable to the Participant
                 for a Limitation Year under this Plan and under all
                 other defined contribution plans maintained by the
                 Employer or any member of the Controlled Group;

           (2)   All Employee contributions to such plans allocable to
                 the Participant for a Limitation Year;

           (3)   Forfeitures (based upon the Fair Market Value Per Share
                 of Employer Stock as of the end of the Plan Year)
                 allocable to the Participant under such plans;

           (4)   Amounts allocated to an individual medical account, as
                 defined in Code Section 415(l)(1), which is part of a
                 defined benefit or annuity plan maintained by the
                 Employer or a Controlled Group member; and

           (5)   Amounts allocated, after December 31, 1985, to a
                 separate account of a Key Employee under an Employer or
                 Controlled Group Member sponsored welfare benefit fund,
                 as defined in Code Section 419(e), which will provide
                 post-retirement health or life insurance benefits.

           (d)   For any Plan Year in which any Employer contributions
      are applied by the Trustee (not later than the due date, including
      extensions, for filing the Employer's federal income tax return for
      that Plan Year) to pay principal or interest on an Acquisition Loan
      and not more than one-third (1/3) of the Employer Contributions are
      allocated to Highly Compensated Employees, Annual Additions shall
      not include any Financed Shares which are allocated as Forfeitures
      or Employer contributions used to pa y interest on an Acquisition
      Loan.  The Trustee may reallocate such Employer contributions in
      order to satisfy this special limitation.

           (e)   The limitation contained in Section 4.6(a) shall be
      determined by aggregating the contributions made by the Employer
      to all defined contribution plans maintained by it or any members
      of the Controlled Group during the Plan Year.

           (f)   If as a result of the allocation of Forfeitures, a
      reasonable error in estimating a Participant's Compensation, a
      reasonable error in determining the amount of Elective Deferrals
      that may be made with respect to the Participant under the limits
      of Code Section 415, or other facts and circumstances to which
      Treas. Reg. Section 1.415-6(b)(6) shall be applicable, the Annual Addition
      with respect to any Participant exceeds the limitation contained
      in this Section, the Trustee shall, at the direction of the Plan
      Administrator, in the following order and in an amount sufficient
      to meet the limitations of Code Section 415:

           (1)   Return or refuse to accept all or a portion of any
                 Elective Deferral Contribution made by any such
                 Participant.  Such returned amounts shall be
                 disregarded for purposes of the ADP test and the Code
                 Section 402(g) limit.

           (2)   Reallocate pursuant to Section 4.4 (disregarding such
                 Participant's Compensation), all or a portion of any
                 Forfeitures in an amount up to any remaining excess.

           (3)   Reallocate pursuant to Section 4.3 (disregarding such
                 Participant's Compensation), a portion of the Employer
                 ESOP Contribution in an amount up to any remaining
                 excess.

           (4)   As an alternative to (3) and at the direction of the
                 Plan Administrator, treat any remaining excess amount
                 as an Advance Employer Contribution for the succeeding
                 Plan Year to be held in a suspense account in
                 accordance with Section 4.5 hereof.  Such excess amount
                 shall be allocated to reduce the Employer ESOP
                 contribution, including any allocation of Forfeitures,
                 for such Participant in the next Limitation Year and
                 subsequent Limitation Years, if necessary, unless such
                 excess amount was attributable to a Participant who is
                 no longer covered by the Plan.  In such event, the
                 excess amount shall be held unallocated in a suspense
                 account and be used to reduce the Employer ESOP
                 contribution for all remaining Participants in the next
                 Limitation Year and subsequent Limitation Years, if
                 necessary.

Section 4.7  Defined Benefit and Defined Contribution Plans

      In the event that a Participant also participates in a defined
benefit plan maintained by the Employer, there shall not be allocated to
the Account of such Participant an Annual Addition that will cause the
sum of such Participants defined benefit plan fraction and his defined
contribution plan fraction, as such terms are defined herein and in
section 415(e) of the Internal Revenue Code, to exceed 1.

Section 4.8  No Contributions by Participants

      Employee contributions are neither required nor permitted under
this Plan.

Section 4.9  Make-Up Contributions for Omitted Participants

      If, after the Employer's annual contribution for a Plan Year has
been made and allocated it should appear that, through oversight or a
mistake of fact or law, a Participant (or an Employee who should have
been considered a Participant) who should have been entitled to share in
such contribution received no allocation or received an allocation-which
was less than he should have received, the Employer may, at its
election, and in lieu of reallocating such contribution, make a special
make-up contribution for the Account of such Participant in an amount
adequate to provide for him the same percentage of his Compensation for
such Plan Year as was allocated to the Accounts of other Participants
for such omitted Plan Year and earnings attributable thereto.

Section 4.10  Exclusive Benefit; Refund of Employer Contribution

           (a)   All contributions made by the Employer are made for the
      exclusive benefit of the Participants and their Beneficiaries, and
      such contributions shall not be used or diverted to purposes other
      than for the exclusive benefit of the Participants and their 
      Beneficiaries.

           (b)   Notwithstanding the foregoing, amounts contributed to
      the Trust by the  Employer may be refunded to the Employer only
      under the following circumstances:

           (i)   Disallowance of Deduction.  To the extent that an
                 income tax deduction is disallowed for the contribution
                 made by the Employer, the Trustee shall immediately
                 refund to the Employer the amount so disallowed upon
                 presentation, within one (1) year of the date of such
                 disallowance, of evidence thereof and a demand by the
                 Employer for such refund.

           (ii)  Denial of Qualified Status.  If it is determined that
                 the Plan does not initially constitute a qualified
                 plan, there shall be returned to the Employer, upon
                 demand, any contribution made by the Employer with
                 respect to any Plan year in which qualified status is
                 denied, provided that demand is made by the Employer
                 and refund is made by the Trustee within one (1) year
                 of the date of denial of qualification of the Plan.

           (iii) Mistake of Fact.  In the case of a contribution
                 which is made in whole or in part by reason of a
                 mistake of fact, so much of such contribution as
                 is attributable to the mistake of fact shall be
                 returned to the Employer on demand.  The Employer
                 shall present evidence of the mistake of fact to
                 the Trustee as well as calculations as to the
                 impact of such mistake.  Demand and repayment
                 must be effectuated within one (1) year after the
                 payment of the contribution to which the mistake
                 applies.

           (c)   In the event that any refund is paid to the Employer
      hereunder, such refund shall be made without interest and shall be
      apportioned among the Accounts of the Participants as an investment
      loss except to the extent that the amount of the refund can be
      attributed to one or more specific Participants (such as in the
      case of mistakes of fact, disallowances of compensation resulting
      in reduction of deductible contribution) in which case the amount
      of the refund attributable to each Participant's Account shall be
      debited directly against such Account.

           (d)   Notwithstanding any other provision of this Section, no
      refund shall be made to the Employer which is specifically
      chargeable to the Account of any Participant in excess of 100% of
      the amount of such Account which is derived from the Employer's
      contributions, nor shall a refund be made by the Trustee of any
      funds, otherwise subject to refund hereunder, which have been
      distributed to Participants and/or Beneficiaries.  In the case that
      such distributions become refundable, the Employer shall have a
      claim directly against the distributees to the extent of the refund
      to which it is entitled.  All refunds pursuant to this Section
      shall be limited in amount, circumstances and timing to the
      provisions of Section 403(c) of the ERISA.

Section 4.11  Dividends

           (a)   Any cash dividends received by the Trustee on Employer
      Stock allocated to the Accounts of Participants (or former
      Participants -or Beneficiaries) may be: (i) retained in the
      Participants' applicable Accounts; (ii) used to make payments on
      an Acquisition Loan the proceeds of which were used to acquire the
      Employer Stock with respect to which the dividend is paid; or (iii)
      paid to such Participants, former Participants or Beneficiaries;
      (in a nondiscriminatory manner) at the sole discretion of the
      Employer.  Any current payment in cash to the Participants, former
      Participants or Beneficiaries must be made within 90 days of the
      end of the Plan Year in which the dividends are received by the
      Trustee.  The Employer may elect to pay any cash dividend directly
      to the Participants or Beneficiaries.  Any such payment of cash
      dividend on shares of Employer Stock shall not be treated as a
      distribution under the Plan.

           (b)   In the event a dividend on Employer Stock used to make
      payments on      an Acquisition Loan, then released Employer Stock
      shall be allocated in accordance with the following:

           (1)   A portion (or all) of the Employer Stock released from
                 the Shares Suspense Account pursuant to Section 4.3(b)
                 as a result of the use of the cash dividend on Employer
                 Stock acquired with the proceeds of the Acquisition
                 Loan (whether such Employer Stock is allocated or
                 unallocated) to pay principal on the Acquisition Loan
                 shall first be allocated to Participants' Accounts in
                 accordance with this Section 4.1 1 (b)(1).  That
                 portion of the released Employer Stock having a Fair
                 Market Value per Share equal to the dividends paid on
                 shares of Employer Stock which have been allocated to
                 Participants' Accounts on or before the date such
                 dividends are paid shall be allocated to each Account
                 pro rata based on the amount of the dividends
                 attributable to Employer Stock held in such Account. 
                 If the dividends paid on allocated Employer Stock
                 exceeds the fair market value of the Employer Stock
                 released in accordance with Section 4.3(b), then the
                 Sponsor shall contribute to the Plan such additional
                 amounts of Employer Stock to the Trust necessary to
                 cause the fair market value of the total amount of
                 Employer Stock allocated under this Section 4.4(b)(1)
                 to equal the value of the cash dividends attributable
                 to the Employer Stock held in Participants' Accounts.

           (2)   If there remains any released and unallocated shares of
                 Employer Stock after the allocation under Section
                 4.11(b)(1), above, then such Employer Stock shall be
                 allocated in the same manner as an Employer
                 Contribution under Section 4.3(a).

           (c)   Any cash dividend received by the Trustee on Employer
      Stock allocated to a Participant's Elective Deferral Account shall
      be paid to Participants, former Participants or Beneficiaries in
      cash if and only if the Plan Administrator has determined that such
      dividends will be deductible by the Employer under Code Section
      404(k).

Section 4.12  Rollover Contributions

      Rollover contributions are not permitted under this Plan.

Section 4.13  Non-Discrimination Requirements

           (a)   In General.  For each Plan Year, the Plan shall satisfy
      the non-discrimination test in Code Section 401(k) in accordance
      with Final Treasury Regulation Section 1.401(k)-l. The Code and
      Regulation Sections are incorporated herein by this reference.

           (b)   The ADP Test.  In accordance with Code Section
      401(k)(3), the ADP for the group of eligible Participants for any
      Plan Year who are Highly Compensated Employees must satisfy one of
      the following tests:

           (1)   The ADP for the Highly Compensated Employees may not be
                 more than the ADP for all Non-Highly Compensated
                 Employees multiplied by 1.25; or

           (2)   The ADP for the group of Highly Compensated Employees
                 is not more than the ADP for all Non-Highly Compensated
                 Employees multiplied by two (2) and the difference
                 between the ADP is not more than two (2) percentage
                 points.

           (c)   Special Rules.  For purposes of 4.13(b):

           (1)   If two or more plans which include cash or deferred
                 arrangements (as defined under Treas.  Reg. Section
                 1.401(k)-l(a)(2) and referred to for purposes of this
                 Section as "Arrangements") are considered one plan for the
                 purposes of Code Section 401(a)(4) or 410(b), and to
                 satisfy Code Section 401(k), the Arrangements included
                 in such plans shall be treated as one Arrangement
                 provided the Arrangements have the same Plan Year.

           (2)   If a Highly Compensated Employee is a Participant under
                 two (2) or more Arrangements of the Employer or a
                 member of the Employer's Controlled Group, all such
                 Arrangements shall be treated as one Arrangement for
                 the purpose of determining the ADP with, respect to
                 such Highly Compensated Employee.  Any Arrangement
                 ending with or within the same calendar year shall be
                 aggregated for purposes of determining the ADP with
                 respect to such Highly Compensated Employee.  However,
                 plans required to be disaggregated under 401(k)
                 regulations shall be treated as separate plans.

           (3)   The Employer shall maintain records sufficient to
                 demonstrate satisfaction of the ADP test.

           (4)   The determination and treatment of the ADP amounts of
                 any Participant shall satisfy such other requirements
                 as may be prescribed by the Secretary of the Treasury.

           (d)   Correcting Excess Contributions.  If the ADP of the
      Highly Compensated Employees would exceed the limits in 4.13(b),
      the Plan Administrator shall correct the ADP and determine the
      amount of Excess Contributions by reducing Elective Deferral
      Contributions of the Highly Compensated Employees and distributing
      such Excess Contributions as follows:

           (1)   The ADP of the Highly Compensated Employee with the
                 highest ADP shall be reduced first to the level of the
                 ADP of the Highly Compensated Employee with the next
                 highest ADP, or if a lesser reduction will permit, to
                 the level of the ADP at which the ADP test is
                 satisfied.

           (2)   If the ADP test of the Highly Compensated Employees
                 continues to exceed the limits in Section 4.13(b) after
                 reducing the ADP of the Highly Compensated Employee
                 with the highest ADP, then the Plan Administrator will
                 continue to reduce the ADP similarly by this method of
                 leveling to the ADP of the Highly Compensated Employee
                 with the next highest ADP until such ADP test is
                 satisfied.

           (3)   The amount of Excess Contributions determined above
                 shall be distributed to the Highly 'Compensated
                 Employees on the basis of their relative portions of
                 the Excess Contributions attributable to each of them. 
                 The amount to be distributed as Excess Contributions
                 pursuant to this Section 4.13(d) shall be reduced by
                 any Excess Elective Deferrals which may be distributed
                 for such taxable year -ending in the same Plan Year in
                 which the Excess Contributions apply.  In addition,
                 Excess Elective Deferrals which may be distributed for
                 such taxable year shall be reduced by any Excess
                 Contributions previously distributed with respect to
                 the Employee for the Plan Year beginning in such
                 taxable year.  Excess Contributions shall be
                 distributed from the Participant's Elective Deferral
                 Account.

           (4)   Under no circumstances shall the amount of a Highly
                 Compensated Employee's Elective Deferral Contributions
                 distributed to correct Excess Contributions exceed the
                 amount of the Highly Compensated Employee's Elective
                 Deferral Contributions.

           (e)   When to Distribute Excess Amounts.  Distribution of such
      Excess Contributions shall be made no later than the last day of
      the Plan Year after the Plan Year in which such excess amounts
      apply.  If such excess amounts are distributed more than 2-1/2
      months after the last day of the Plan Year in which the excess
      occurred, a ten percent (10%) excise tax is imposed on the Employer
      with respect to such amounts.
           (f)   Correction of Excess Contributions for "Family Members". 
      Excess Contributions of Participants who are subject to the "family
      member" aggregation rules shall be allocated among the "family
      members" in proportion to the Elective Deferrals (and amounts
      treated as Elective Deferrals) of each family member that is
      combined to determine the combined ADP.

           (g)   Income Allocable to Excess Contributions.  Any income
      allocable to Excess Contributions for the Plan Year in which such
      excess amounts apply shall be distributed along with distributions
      designated as Excess Contributions for the Plan Year.  Income
      allocable to such Excess Contributions shall be equal to allocable
      gains and income, less allocable losses and expenses for such Plan
      Year.  The Plan shall allocate income for this Section in the same
      manner as set forth in Section 5.1 of the Plan.  No income shall
      be allocated to Excess Contributions for the period between the end
      of the Plan Year and the date of distribution (the "gap period").

           (h)   When to Distribute Excess Amounts.  Distribution of such
      Excess Contributions shall be made no later than the last day of
      the Plan Year immediately following the last day of the Plan Year
      in which such excess amounts apply.  If such excess amounts are
      distributed more than 2-1/2 months after the last day of the Plan
      Year in which such excess amounts arose, the Code imposes a ten
      percent (10%) excise tax on the Employer with respect to such
      amounts.

Section 4.14 Elective Deferral Accounts

           (a)   All Elective Deferrals made pursuant to a Participant's
      Elective Deferral Agreement shall be deposited in the Participant's
      Elective Deferral Account.  A separate subaccount will be
      maintained for each type of contribution included in the
      Participant's Elective Deferral Account.  Each such account shall
      be credited with income applicable to such contribution.  Elective
      Deferral Accounts shall be subject to the following special rules:

           (1)   A Participant's Elective Deferral Account shall at all
                 times be 100% nonforfeitable.

           (2)   Except in the case of hardship, as defined in Section
                 8.14, a Participant's Elective Deferral Account may not
                 be distributed to a Participant (or Beneficiary) before
                 the earliest of the Participant's death, disability,
                 separation from service or attainment of age 59-1/2.

                  ARTICLE V - DETERMINATION OF VALUE
                       OF PARTICIPANT'S ACCOUNTS


Section 5.1  Trust Fund and Allocation of Earnings

      The Trustee shall maintain or cause to be maintained Accounts which
shall reflect, from time to time, the value of the interest of each
Participant in the resulting from the contributions of the Employer
allocated to each Participant.  In this condition the Accounts shall
reflect each Participant's share of interest, dividends, realized and
unrealized gains and income from all sources, less realized and
unrealized losses and expenses (other than those to be borne by the
Employer in accordance with this Plan).  Such sum shall be determined as
of the Valuation Date of each Plan Year and, after allocating the (i)
Employer ESOP Contributions, and (ii) Elective Deferral Contributions
for such Plan Year, allocated as a credit or charge to the Account of
each Participant in the same proportion that the balance of the Account
of each Participant as of the date following the last Valuation Date
bears to the total of the balances of the Accounts of all Participants
as of such date; provided, however, that distribution payments made
during, but prior to the Valuation Date shall first be deducted from
such balances.

Section 5.2  Determination of Market Value

      The Trustee shall, as provided in the Agreement and Declaration of
Trust, ascertain and certify the fair market value of the Trust Fund as
of the Valuation Date.  Such valuation shall include the Employer's
contribution with respect to such Plan Year.  Similar valuations shall
be made at such other times as necessary for the purpose of determining
the value of a Participant's Account.  In determining the fair market
value of the Fund, the Trustee shall use the Fair Market Value Per Share
of the Employer Stock.

Section 5.3  Diversification of Investments

           (a)   Each Participant who has attained age 55 and completed
      10 Years of Service for participation under the Plan (including
      Years of Service under the Plan prior to its conversion to an ESOP)
      shall be permitted to direct the Plan Administrator as to the
      investment of 25 percent of the value of the Participant's Account
      balance but only to the extent such portion exceeds the amount to
      which a prior election under this Section 5.3 applied.  Such
      direction shall be permitted within 90 days after the last day of
      each Plan Year during the Participant's Qualified Election Period. 
      Within 90 days after the close of the last Plan Year in the
      Participant's Qualified Election Period, a Participant may direct
      the Plan Administrator as to the investment of 50 percent of the
      value of his Account balance.  Such direction as to the investment
      of the Participant's Account balance shall constitute a request to
      distribute that portion of the Participant's Account covered by the
      election.

           (b)   A participant's Qualified Election Period shall be the
      six Plan Year period beginning on the later of (i) the Plan Year
      in which the Participant attains age 55; or (ii) the Plan Year in
      which the Participant first becomes qualified under subparagraph
      (a) above.

           (c)   The Participant's direction shall be provided to the
      Plan Administrator in writing and shall be effective no later than
      180 days after the close of the Plan Year to which the direction
      applies to the Participant.

           (d)   This Section 5.3 shall apply to all Employer Stock,
      whenever acquired under the Trust.

Section 5.4.  Investment Selection by Participants

           (a)   Elective Deferral Contributions to the Plan together
      with any earnings thereon shall be deposited in the Trust Fund and
      held temporarily in a stable income or similar fund designed to
      protect principal at a rate of return competitive with money market
      funds (the 'Fund") until such monies are used to acquire Employer
      Stock.

           (b)   Once each Plan Year on or about April 15, each
      Participant shall be given the right to direct the Trustee in
      writing on forms provided by the Plan Administrator not to acquire
      Employer Stock with the monies held in the Fund.  Such written
      direction shall be submitted to the Plan Administrator not less
      than fifteen (15) days before the date of purchase of Employer
      Stock, unless the Plan Administrator provides otherwise.

           (c)   The Plan Administrator, in its discretion, may offer to
      all Participants additional or different investment categories than
      the Fund and may at any time cease to offer such investment
      categories as it sees fit.

           (d)   The Participant's Elective Deferral Account which is
      invested in the Fund at the annual purchase date shall be used to
      purchase Employer Stock unless otherwise directed  by the
      Participant, in which case such monies shall continue to be
      invested in accordance with paragraph (a), above, until the next
      annual purchase of Employer stock.

           (e)   In the absence of a written direction by a Participant
      not to invest such Participant's interest in the Fund in Employer
      Stock, the Trustee shall invest such funds in Employer Stock.


             ARTICLE VI - RETIREMENT AND OTHER TERMINATION
                       OF PARTICIPATION; VESTING


Section 6.1  Full Vesting; Retirement, Death or Disability

           (a)   A Participant shall be one hundred percent (100%) vested
      in the portion of his Account attributable to Employer
      Contributions upon:

           (1)   Attaining Normal Retirement Age;

           (2)   Death; or

           (3)   Total and Permanent Disability.  For this purpose,
                 Total and Permanent Disability shall mean a physical or
                 mental condition which totally and permanently prevents
                 a Participant from rendering further service in a job
                 classification that is satisfactory to the Employer. 
                 Total and Permanent Disability shall be established by
                 a medical opinion rendered by a doctor approved by the
                 Plan Administrator."

           (b)   A Participant shall at all times be one hundred percent
      (100%) vested in the portion of such Participant's Account
      attributable to Elective Deferral Contributions.

Section 6.2  Other Termination of Employment; Participant's Vested
Percentage

           (a)   A Participant who terminates employment on or after
      January 1, 1989, with the Employer and with all members of the
      Employer's Controlled Group, prior to attaining Normal Retirement
      Age (other than by reason of Total and Permanent Disability or
      death), shall have his interest in Account in accordance with the
      following schedule:

                    Years of Service                Vested Percentage
                   ------------------            ---------------------
               Fewer than three years                     None
               3 years but fewer than 4                   20%
               4 years but fewer than 5                   40%
               5 years but fewer than 6                   60%
               6 years but fewer than 7                   80%
               7 years or more                           100%

           (b)   A Participant who terminated employment prior to January
      1, 1989, with the Employer and with all members of the Employer's
      Controlled Group, prior to attaining Normal Retirement Age (other
      than by reason of total and permanent Disability or death), shall
      have his interest in Account determined in accordance with the
      following schedule:

                    Years of Service                Vested Percentage
                   ------------------            ---------------------
               Fewer than 4 years                         None
               4 years but fewer than 5                   40%
               5 years but fewer than 6                   45%
               6 years but fewer than 7                   50%
               7 years but fewer than 8                   60%
               8 years but fewer than 9                   70%
               9 years but fewer than 10                   80%
               10 years but fewer than 11                 90%
               11 years or more                           100%

           (c)   Notwithstanding the foregoing, the vested percentage of
      a Participant's Account who had been covered under the provisions
      of the Plan before the Effective Date, shall not be less than the
      vested percentage the Participant would have had if the provisions
      of the Plan as in effect immediately prior to the Effective Date
      had continued without change.

Section 6.3  Vesting Upon Termination of the Plan

      A Participant shall become 100 percent vested in that portion of
his Account attributable to Employer contributions upon termination of
the Plan pursuant to Article XV.

Section 6.4  Forfeiture of Nonvested Benefit

      A Forfeiture of a Participant's nonvested benefit shall occur under
the Plan:

           (a)   As of the last day of the Plan Year in which occurs the
      fifth consecutive break in Service for the Participant due to the
      termination of employment; or

           (b)   If earlier than (a), and if applicable; "on the date the
      Participant receives a lump sum distribution of the nonforfeitable
      percentage of his Account as a result of the Participant's
      termination of participation in the Plan, subject to restoration
      under Section 8.6. A distribution is deemed to be made due to the
      termination of participation in the Plan if it is made no later
      than the close of the second Plan Year following the Plan Year in
      which such termination of participation occurs.

      A Participant who has incurred a Break in Service and who resumes
participation as described in Section 3.3 hereof shall forfeit the
amount of any contribution made on his behalf for the Plan Year which
includes his date of reemployment if he terminates employment prior to
the first anniversary of such date of reemployment.

Section 6.5  Computation of Years of Service and Breaks in Service

      For purposes of determining Years of Service and Breaks in Service
under this Article VI, the definitions and rules of this Section 6.5 and
of Sections 6.6 through 6.7 shall be applied.

           (a)   "Employment Commencement Date" means the date on which
      an Employee first performs an Hour of Service as defined in Section
      2.20(a).

           (b)   "Severance from Service Date" means the date on which-
      the earlier of the following occurs:

           (1)   The date the Employee quits, retires, is discharged or
                 dies; or

           (2)   The date 12 months after an Employee remains absent
                 from service with an Employer (with or without
                 receiving his regular Compensation) for any reason
                 other than a quit, retirement, discharge or death.

           (c)   "Period of Service" means a period of time commencing
      on an Employee's Employment Commencement Date or Reemployment
      Commencement Date, as the case may be, and ending on the Employee's
      Severance from Service Date, and shall include past service with
      an Employer's predecessor employer if the Employer maintains the
      plan of such  employer.  Period of Service shall include a Period
      of Severance of less than one year's duration.

           (d)   "Period of Severance" means a period of time commencing
      on an Employee's Severance from Service Date and ending on the date
      on which such Employee again performs an Hour of Service within the
      meaning of Section 2.20(a).

           (e)   "Reemployment Commencement Date" means the date on which
      the Employee performs his first Hour of Service (within the meaning
      of Section 2.20(a)) after a Period of Severance of at least one
      year's duration.

           (f)   "Year of Service" means the aggregate number of 365-day
      periods within an Employee's applicable Period(s) of Service.  For
      this purpose, and except as provided in Section 6.6 all of an
      Employee's nonsuccessive Periods of Service shall be aggregated.

           (g)   "Break in Service" means a twelve (12) consecutive month
      period during which an Employee does not perform an Hour of Service
      (as defined in Section 2.20(a) hereof) with an Employer.  Breaks
      in Service are measured from the Employee's Severance from Service
      Date and subsequent anniversaries thereof until the Employee again
      performs an Hour of Service (as defined in Section 2.20(a) hereof). 
      However, see the provisions of Article VII relating to Parental
      Absences and their effect on Breaks in Service.

Section 6.6  Years of Service

      A Participant shall be credited with all Years of Service except
the following:

           (a)   Years of Service prior to the Participant incurring five
      consecutive Breaks in Service unless:

           (1)   at the time of the Breaks in Service the Participant
                 was vested under Section 6.2; or

           (2)   for nonvested Participants, the aggregate number of
                 Years of Service prior to the consecutive Breaks in
                 Service exceeds the Period of Severance; and

           (b)   Years of Service after five consecutive Breaks in
      Service shall not be taken into account for purposes of determining
      a Participant's vested percentage in his Account prior to the
      consecutive Breaks in Service.  Any years prior to the five
      consecutive Breaks in Service shall not be counted until the
      Participant completes a Year of Service after his date of
      reemployment.

Section 6.7  Forfeiture Due to Discharge of Employment for Cause

           (a)   Notwithstanding anything herein to the contrary, in the
      event a Participant terminates employment with the Employer prior
      to his completion of seven (7) Years of Service for Employee
      misconduct, such Participant shall have his interest in Account
      determined in accordance with the following schedule:

                    Years of Service                Vested Percentage
                   ------------------            ---------------------
               Fewer than 6 years                          0%
               6 years but fewer than 7                   80%
               7 years or more                           100%

      Such vesting shall be applicable for Plan Years beginning on or
after January 1, 1989 but only with respect to Participants terminating
employment on or after January 1, 1989.

           (b)   A Participant who, prior to January 1, 1989, terminated
      his employment with the Employer due to Employee misconduct, shall
      have his vested interest in Account, determined in accordance with
      the following schedule:

                    Years of Service                Vested Percentage
                   ------------------            ---------------------
               10 years but fewer than 11                  0%
               11 years or more                           100%

           (c)   For purposes of this Section, Employee misconduct is any
      misdemeanor, felony or any other act evidencing fraud or dishonesty
      on the part of the Employee.  Any portion of a Participant's
      Account forfeited for cause shall be available for reallocation to
      the Accounts of the remaining Participants pursuant to Section 4.4
      as of the close of the Plan Year in which such Forfeiture occurs.

           (d)   This Section 6.7 shall not apply to a Participant if (i)
      such Participant has attained Normal Retirement Age; (H) the Top-Heavy
      Plan vesting provisions of Section 9.5 of this Plan apply to
      such Participant; (iii) the Plan has been totally or partially
      terminated; or (iv) there has been a complete discontinuance of
      contributions under the Plan.


               ARTICLE VII - PARENTAL ABSENCE PROVISIONS


Section 7.1  Effective Date of Article VII

      The provisions of this Article VII shall be effective with respect
to any Parental Absence which commences on or after January 1, 1985.

Section 7.2  Hours of Service Credited for Parental Absence

      Solely for the purposes of determining whether a Break in Service
has occurred, the Plan Administrator shall credit to an Employee on
Parental Absence:

           (a)   the Hours of Service which otherwise would normally have
      been credited to such individual but for such absence; or

           (b)   if the Plan Administrator is unable to determine the
      Hours of Service pursuant to paragraph (a), eight Hours of Service
      per normal work day.

The total number of Hours of Service credited under this Section 7.2 by
reason of any Parental Absence shall not exceed 501.

Section 7.3  Plan Years to Which Hours of Service are Credited

      The Hours of Service credited under Section 7.2 shall be treated
as Hours of Service in the Plan Year:

           (a)   in which the Parental Absence begins, if a Participant
      would be prevented from incurring a Break in Service in such year
      solely because of the Hours of Service credited under Section 7.2;
      or

           (b)   in any other case, in the Plan Year immediately
      following the Plan Year in which the Parental Absence began.

      A Participant shall be credited with Hours of Service in only one
of the Plan Years noted above.

Section 7.4 - Information to Plan Administrator

      No Hours of Service credit shall be given under Section 7.2 unless
the Employee furnishes to the Plan Administrator such timely information
as the Plan Administrator may reasonably require in order to establish
that the absence from work was a Parental Absence as defined in Section
2.24, and the number of days for which there was such an absence.


                     ARTICLE VIII - DISTRIBUTIONS


Section 8.1  Time of Distribution

           (a)   Normal Time for Distribution.  Upon a Participant's
      retirement or other termination of employment and upon the
      direction of the Plan Administrator, the Trustee shall, after the
      value of the Participant's Account has been determined in
      accordance with Article V, make or commence distribution of such
      Account.  Upon the request of a Participant (which shall be treated
      as consent under Section 8.1(b)) distribution of a Participant's
      Account attributable to Employer Stock acquired on or after January
      1, 1987, shall be commenced as follows:

           (i)   If the Participant separates from service by reason of
                 the attainment of Normal Retirement Age, death, or
                 disability, the distribution of the Participant's
                 Account balance will begin not later than one year
                 after the end of the Plan Year in which such event
                 occurs.

           (ii)  If the Participant separates from service for any
                 reason other than those enumerated in paragraph (i)
                 above, and is not reemployed by the Employer at the end
                 of the fifth Plan Year following the Plan Year of such
                 separation from service, distribution of the
                 Participant's Account balance will begin not later than
                 one year after the end of the fifth Plan Year following
                 the Plan Year in which the Participant separated from
                 service.

                 Notwithstanding anything contained in this Article VIII
                 to the contrary, any Participant who is eligible to
                 receive a distribution and who requests an immediate
                 distribution of such Participant's Elective Deferral
                 Account in the form of cash, shall receive a
                 distribution of such Elective Deferral Account in cash
                 as soon as practicable following such request.

                 Amounts to be distributed under this Section 8.1(a)(ii)
                 prior to the end of the fifth Plan Year following the
                 Plan Year in which the Participant separated from
                 service may only be distributed in the form of cash. 
                 Any request by a Participant that such distribution be
                 made in the form of Employer Stock will be treated as
                 an election to have such distribution made at the
                 latest date permitted under this Section 8.1(a)(ii).

                 The Plan Administrator shall make distributions prior
                 to such fifth Plan Year if a written request for an
                 earlier distribution is made by a Participant.  Such
                 distribution of the Participant's vested Account
                 balance shall be made following the end of each or any
                 of the five Plan Years next following the Plan Year
                 during which the Participant's employment with the
                 Employer terminates.

                 The amount of any such earlier distribution shall be
                 made in an amount up to the full amount of the
                 Participant's vested Account balance but not in excess
                 of a maximum distribution amount as determined by the
                 Plan Administrator for the Plan Year in which the
                 request is made.  The amount determined by the Plan
                 Administrator shall be determined for each Plan Year as
                 of the last day of the Plan Year, and may be changed
                 from year to year.

           (iii) If any portion of a Participant's Account balance
                 includes Employer Stock which was acquired with
                 the proceeds of an Acquisition Loan that has not
                 been repaid in full, then distribution of such
                 Employer Stock need not commence until the close
                 of the Plan Year following the Plan, Year in
                 which the Acquisition Loan is fully repaid.

           (b)   Consent to Distribution Prior to Normal Retirement Age

           (1)   If a Participant terminates his employment with the
                 Employer and the value of his vested Account balance is
                 not greater than $3,500, the Plan Administrator shall
                 direct the distribution of such vested Account balance
                 in a lump sum without the Participant's consent.

           (2)   If the value of the Participant's vested Account
                 balance is greater than $3,500, the Plan Administrator
                 may direct the distribution of such vested Account
                 balance only with the written consent of the
                 Participant.  In the event of the Participant's death,
                 the Participant's surviving spouse, if a Beneficiary,
                 must consent in writing to such distribution.

           (c)   Required Distributions Before Death

           (1)   General Rule.  Effective January 1, 1989, distribution
                 of Account balances must be made or commenced to the
                 Participant not later than April 1 of the calendar year
                 following the calendar year in which the Participant
                 attains age 70 1/2, regardless of whether the Participant
                 has actually retired.

           (2)   1988 Terminations.  Distributions to Participants who
                 were not five percent (5%) owners, had not retired by
                 January 1, 1989, and who attained age 70 1/2 during 1988
                 must be made or commenced by April 1, 1990.

           (3)   Transition Rule.  Distributions to Participants who
                 were not five percent (5%) owners as defined in Code
                 Section 416(i)(1)(B) and have attained age 70 1/2 before
                 January 1, 1988, must be made or commenced by April 1
                 of the calendar year following the calendar year in
                 which the Participant attains age 70 1/2, or the calendar
                 year in which the Participant retires, if later.

           (d)   Except as limited by Section 8.1(a) and in the absence
      of a request for distribution, the Plan Administrator shall direct
      the Trustee to make or commence distribution on or before the 60th
      day following the end of the Plan Year in which occurs the latest
      of the following events:

           (1)   the date on which the Participant attains Normal
                 Retirement Age; or

           (2)   the date on which the Participant terminates his
                 employment with the Employer.

Section 8.2  Manner of Distribution

           (a)   The Plan Administrator, pursuant to any election made
      by a Participant (or Beneficiary) shall direct the Trustee to make
      distribution of the Participant's Account to him or to his
      Beneficiary or Beneficiaries, as the case may be, in one or more
      of the following methods:

           (i)   In one (1) lump sum; or

           (ii)  In periodic payments of substantially equal amounts,
                 payable not less frequently than annually for a period
                 not extending beyond the life expectancy of the
                 Participant or the joint life expectancies of the
                 Participant and a Designated Beneficiary.  (Designated
                 Beneficiary shall mean any individual designated as a
                 Beneficiary by a Participant.)

           (b)   Notwithstanding the above, the Plan Administrator may
      direct the Trustee to distribute to a Participant or his
      Beneficiary, Employer Stock in substantially equal monthly,
      quarterly, semiannual, or annual installments over a period of not
      longer than five (5) years.  In the case of a Participant with an
      account balance in the Plan in excess of $500,000, the five (5)
      year period shall be extended one (1) additional year (but not more
      than five (5) additional years) for each $100,000 or fraction
      thereof by which such balance exceeds $500,000.  The foregoing
      dollar limits shall be adjusted to reflect cost of living increases
      as announced by the Secretary of Treasury.

           (c)   In no event shall the amount paid to the Participant and
      his Designated Beneficiary exceed the amount of his Account.

           (d)   Periodic distributions to a Participant who has attained
      age 70-1/2, must equal or exceed an amount determined in accordance
      with the rules provided in Prop. Treas. Reg. Section 1.401(a)(9)-l,
      whether in proposed or final form.

Section 8.3  Form of Distribution

           (a)   Distribution of a Participant's Account shall be made
      in whole shares of Employer Stock valued at their Fair Market Value
      Per Share as of the date set forth in Section 5.2, cash, or a
      combination of both Balances representing fractional shares will
      be distributed in cash.  In the event Employer Stock is not
      available for distribution on the date a distribution is due
      hereunder, the Trustee shall hold such amount until Employer Stock
      is acquired.  Notwithstanding the preceding, the Plan Administrator
      may distribute the amount of the Participant's Account in cash,
      provided that, in such case, the Participant shall have the right
      to demand in writing that such distribution be in the form of
      Employer Stock.

           (b)   If the Employer's articles or bylaws restrict ownership
      of substantially all shares of Employer Stock to Employees and the
      Trust, the distribution of a Participant's Account may be made
      entirely in cash without granting the Participant the right to
      demand distribution in shares of Employer Stock.

Section 8.4  Required Distribution After Death

      If a Participant dies prior to distribution of his entire vested
Account balance, then distribution thereof after the death of the
Participant must be made no later than and in accordance with the
following:

           (a)   If, prior to the death of the Participant, the
      distribution has commenced, the remaining portion of the Account
      balance shall be distributed at least as rapidly as under the
      method of distribution being used as of the date of death.

           (b)   If, prior to the death of the Participant, the
      distribution has not commenced, the entire Account balance of the
      Participant must be distributed by December 31 of the fifth
      calendar year after the death of the Participant, except as
      provided in subparagraph (c) hereinbelow.

           (c)   Restrictions of subparagraph (b) shall not apply to any
      portion of a Participant's Account balance which is payable to or
      for the benefit of a designated Beneficiary if:

           (1)   Such a portion will be distributed over the life of
                 such designated Beneficiary or over a period certain
                 not extending beyond the Beneficiary's life expectancy,
                 and the distribution commences on or before December 31
                 of the calendar year immediately following the calendar
                 year of the date of the Participant's death; or

           (2)   If the Beneficiary is the spouse of the Participant,
                 distributions are not required to begin earlier than
                 the later of (i) December 31 of the calendar year
                 immediately following the calendar year in which the
                 Participant died, or (ii) December 31 of the calendar
                 year in which the Participant would have attained age
                 70-1/2.  If the surviving spouse dies before the
                 distributions to such spouse begin, then the 5-year
                 distribution requirement of subparagraph (b) shall
                 apply as if the spouse were the Participant.

Section 8.5  Put Option

           (a)   Employer Stock distributed pursuant to Section 8.3
      hereof, shall be subject to a Put Option for two separate periods
      of time permitting the Participant, his donees or beneficiaries to
      sell such stock to the Employer.  The first option period shall be
      a period of sixty days commencing on the date the stock subject to
      the option is distributed.  The second option period shall be a
      period of sky days beginning on the date a Participant is notified
      of the Fair Market Value Per Share in the next Plan Year.  The
      Participant shall be given written notice of the new Fair Market
      Value Per Share and of his option to have the Employer repurchase
      his stock at the new Fair Market Value Per Share.

           (b)   The selling price of Employer Stock sold pursuant to
      such Put Option shall be the Fair Market Value as of the last
      valuation under Section 5.2.

           (c)   If the Employer Stock was distributed to the Participant
      as part of a lump sum distribution, then payment of the purchase
      price under the Put Option may be deferred if the following
      conditions are satisfied:

           (1)   The amount deferred is adequately secured;

           (2)   A reasonable rate of interest is charged on the unpaid
                 principal balance; and

           (3)   Periodic payments are made at least annually in
                 substantially equal installments over a period not to
                 exceed 5 years from the date the Put Option is
                 exercised, provided, the first such installment is paid
                 within 30 days of said exercise date.

      In all other events the Employer Stock shall be repurchased no
      later than 30 days after the Participant exercises the Put Option.

           (d)   In the event that the Employer Stock subject to the Put
      Option was purchased by the Trustee with the proceeds of a loan,
      the period specified in subparagraph (c)(3) above may be extended
      to a date no later than the earlier of 10 years from the date the
      Put Option is exercised or the date the proceeds of the loan used
      by the Trust to acquire the stock subject to the Put Option are
      entirely repaid

           (e)   Notwithstanding the preceding, the Trustee may, but
      shall not be required to, assume the rights and obligations of the
      Employer under the Put Option.

Section 8.6  Right of First Refusal

           (a)   If any Participant, his Beneficiary or any other person
      to whom shares  of employer Stock are distributed from the Plan
      (the "Selling Participant")      shall, at any time, desire to sell
      some or all of such shares (the "Offered Shares") to a third party
      (the "Third Party"), the Selling Participant shall give written
      notice of such desire to the Employer and the Administrator, which
      notice shall contain the number of shares offered for sale, the
      proposed terms of the sale and the names and addresses of both the
      Selling Participant and Third party.  Both the Trust Fund and the
      Employer shall each have the right of first refusal for a period
      of fourteen (14) days from the date the Selling Participant gives
      such written notice to the Employer and the Administrator (such
      fourteen (14) day period to run concurrently against the Trust Fund
      and the Employer) to acquire the Offered Shares.  As between the
      Trust Fund and the Employer, the Trust Fund shall have priority to
      acquire the shares pursuant to the right of first refusal.  The
      selling price and terms shall be the same as offered by the Third
      Party.

           (b)   If the Trust Fund and the Employer do not exercise their
      right of first refusal within the required fourteen (14) day period
      provided above, the Selling Participant shall have the right, at
      any time following the expiration of such fourteen (14) day period,
      to dispose of the Offered Shares to the Third party; provided,
      however, that (i) no disposition shall be made to the Third Party
      on terms more favorable to the Third Party than those set forth in
      the written notice delivered by the Selling Participant above, and
      (ii) if such disposition shall not be made to a third party on the
      terms offered to the Employer and the Trust Fund, the offered
      Shares shall again be subject to the right of first refusal set
      forth above.

           (c)   The closing pursuant to the exercise of the right of
      first refusal under Section 8.6(a) above shall take place at such
      place agreed upon between the Administrator and the Selling
      Participant, but not later than ten (10) days after the Employer
      or the Trust Fund shall have notified the Selling Participant of
      the exercise of the right of first refusal.  At such closing, the
      Selling Participant shall deliver certificates representing the
      Offered Shares duly endorsed in blank for transfer, or with stock
      powers attached duly executed in blank with all required transfer
      tax stamps attached or provided for, and the Employer or the Trust
      Fund shall deliver the purchase price, or an appropriate portion
      thereof to the Selling Participant.

           (d) Except as provided in this paragraph (d), no Employer
      Stock acquired with the proceeds of an Acquisition Loan shall be
      subject to a right of first refusal.  Employer Stock, which is
      acquired with the proceeds of any Acquisition Loan which is
      distributed to a Participant or Beneficiary shall be subject to the
      right of first refusal, provided for in paragraph (a) of this
      Section only so long as the Employer Stock is not publicly traded. 
      In addition, in the case of Employer Stock which was acquired with
      the proceeds of an Acquisition Loan, the selling price and other
      terms under the right must not be less favorable to the seller than
      the greater of the value of the security determined under
      Regulation 54.4975-11(d)(5), or the purchase price and other terms
      offered by a buyer (other than the Employer or the Trust Fund),
      making a good faith offer to purchase the security.  The right of
      first refusal must lapse no later than fourteen (14) days after the
      security holder gives notice to the holder of the right that an
      offer by a third party to purchase the security has been made.  The
      right of first refusal shall comply with the provisions of
      paragraphs (a), (b) and (c) of this Section, except to the extent
      those provisions may conflict with the provisions of this
      paragraph.

           (e)   Certificates for shares distributed pursuant to the Plan
      shall contain the following legend:

           "The shares represented by this certificate are
           transferable only upon compliance with the terms of The
           G. R. HERBERGER'S, INC.  EMPLOYEE STOCK OWNERSHIP PLAN
           (the "Plan") effective as of December 31, 1989, which
           grants to G. R. Herberger's, Inc. and the Plan a right
           of first refusal, a copy of said Plan being on file in
           the office of G. R. Herberger's, Inc."

Section 8.7      Distribution Prior to a Five Consecutive Breaks in
                 Service, Restoration of Forfeited Account

           (a)   Conditions for Restoration.  If a terminated Participant
      who incurred a Forfeiture under Section 6.4(b) is reemployed by the
      Employer prior to incurring five (5) consecutive one-year Breaks
      in Service and the reemployed Participant repays within five (5)
      years of his date of reemployment the amount of the distribution,
      if any, he received at his previous termination of employment, then
      the Plan Administrator shall restore the Participant's Account with
      the amount of the Forfeiture and the repaid amount.

           (b)   Time and Method of Restoration.  If the Participant has
      the right to make a repayment of his lump sum distribution under
      Section 8.7(a), then the Plan Administrator shall restore the
      Participant's Account as of the last day of the Plan Year in which
      the repayment is made.  To restore the Participant's Account, the
      Plan Administrator, to the extent necessary, shalt allocate to the
      Participant's Account first, the amount, if any of Participant
      Forfeitures for the Plan Year; second, the amount of any special
      Employer contribution made for the purpose of restoring a
      Participant's Account; and third, the amount, if any of the Trust
      Fund net income or gain for the Plan Year.  To the extent the
      amounts available for restoration under the immediately preceding
      sentence are insufficient to make the required restoration, the
      Employer shall contribute, without regard to any requirement or
      condition of Sections 4.1 or 4.8, such additional amount as is
      necessary to enable the Plan Administrator to make the required
      restoration.

           (c)   Segregated Account for Repaid Amount.  Until the Plan
      Administrator restores the Participant's Account balance under
      Section 8.7(b), the Trustee shall invest the amount the Participant
      has repaid in a segregated account maintained solely for that
      Participant.  Until commingled with the balance of the Trust Fund
      on the date the Plan Administrator restores the Participant's
      Account, the Participant's segregated account shall remain a part
      of the Trust, but it alone shall share in any income it earns and
      it alone shall bear any expense or loss it incurs.  Unless the
      repayment qualifies as a Rollover contribution, the Plan
      Administrator shall direct the Trustee to repay to the Participant
      as soon as is administratively practicable, the fun amount of the
      Participant's segregated account if the Plan Administrator
      determines that one or more of the conditions preventing repayment
      and restoration under Section 8.7(a) is applicable.

Section 8.8  Reemployment After Distribution Has Been Made or Commenced

      In the event that a former Participant is reemployed by the
Employer after distribution to him has been made or commenced, the
following rules shall apply:

           (a)   Further distribution of his Account shall be suspended
      and the undistributed remainder shall continue to be held in, the
      Trust Fund, it being the intent hereof that no distribution shall
      be made while a Participant is employed with the Employer.

           (b)   Such former Participant shall again become a Participant
      in the Plan upon satisfaction of the requirements set forth in
      Section 3.3.

Section 8.9  Designation of Beneficiaries

           (a)   Each Participant may designate on forms to be furnished
      by the Plan Administrator, a Beneficiary or Beneficiaries to
      receive his Account in the event of his death and may change or
      revoke any such designation from time to time.  No such
      designation, change or revocation shall be effective unless
      executed by the Participant and delivered to the Plan Administrator
      during the Participant's lifetime.  In the event that a Participant
      shall have failed to designate a Beneficiary, or Beneficiaries, or
      the Beneficiary or Beneficiaries, as the case may be, shall have
      failed to survive the Participant, the Participant's Account shall
      be payable to the first class of the following classes of
      Beneficiaries then surviving and, except in the case of his
      surviving issue, in equal shares if there are then more than one
      in each class:

           (1)   Participant's surviving spouse,

           (2)   Participant's surviving issue per stirpes and not per
                 capita,

           (3)   Participant's surviving parents,

           (4)   Participant's surviving brothers and sisters,

           (5)   Representatives of the Participant's estate.

      For this purpose, "per stirpes" means in equal shares among living
      children and the issue of deceased children, the latter taking by
      right of representation, and "issue" means all persons who are
      descended from the person referred to, either by legitimate birth
      or legal adoption.

           (b)   If a Participant designates a Beneficiary other than
      such Participant's spouse to receive his Account in the event of
      his death, such designation shall not take effect unless:

           (1)   The Participant's spouse consents in writing to the
                 election, and such consent acknowledges the effect of
                 such election and is witnessed by a Plan representative
                 or a Notary Public; or

           (2)   It is established by the Participant in writing to the
                 satisfaction of the Plan Administrator that the consent
                 required under subparagraph (1) may not be obtained
                 because there is no spouse; because the spouse cannot
                 be located; or because of such other circumstances
                 provided by regulations issued under the Code.

      Any consent by a spouse (or establishment that the consent of a
      spouse may not be obtained) under subparagraph (2) above shall be
      effective only with respect to such spouse.

Section 8.10  Minors and Persons Under Intel Disability

      If any person to whom a benefit is, payable hereunder is a minor,
or if the Plan Administrator determines that any person to whom such
benefit is payable is incompetent by reason of physical or mental
disability, the Trustee shall have power to cause the payment becoming
due to such person to be made to another for his benefit.  Any payment
made pursuant to such power shall, as to such payment operate as a
complete discharge of the Trustee, provided that due care is exercised
in selecting the recipient.

Section 8.11  Interest of Persons Who Cannot Be Located

      In the event that a Participant or Beneficiary who has been
determined to be entitled to a distribution hereunder cannot be located
by the Trustee after reasonable, good faith effort, said funds shall be
reallocated among the Participants as a Forfeiture.  Thereafter if the
Participant or Beneficiary entitled to the vested Account balance is
located or claims the vested Account balance, such vested Account
balance shall be reinstated from Forfeitures for such Plan Year or from
any special Employer contributions made for the purpose of restoring a
Participant's Account.  Such Account balance shall then be distributed
to the Participant or Beneficiary in accordance with this Article VIII.

Section 8.12  Non-alienation of Benefits

      Except in the case of Qualified Domestic Relations Orders, pursuant
to Article XII hereof, benefits payable under the provisions of this
Plan shall not be subject, in any manner, to anticipation, alienation,
sale, transfer, assignment, pledge, encumbrance, charge, garnishment,
execution or levy of any kind either voluntary or involuntary, prior to
actually being received by the person entitled to the benefit under the
terms of the Plan and any attempt to anticipate, alienate, sell,
transfer, assign, pledge, encumber, charge or otherwise dispose of any
right to benefits payable hereunder shall be void.  The Trust shall not
in any manner be liable for or subject to the debts, contracts,
liabilities, engagements or torts of any person entitled to benefits
hereunder.

Section 8.13  Distribution Upon Attaining Age 59-1/2

           (a)   A Participant who has not terminated employment but who
      has attained age 59-1/2 may elect to withdraw all or any portion
      of his vested account balance as of the end of a Plan Year.

           (b)   If a Participant elects to withdraw all or part of his
      vested Account balance by making a written request for a
      distribution, then a distribution of the Participants' vested
      Account balance shall be made within one year after the end of the
      Plan Year to which the election applies.  The amount of such
      distribution shall be equal to the requested amount, but not more
      than the greater of (i) an amount determined by the Plan
      Administrator or (ii) the maximum annual distribution allowed under
      Section 498OA(c)(1) for non-lump sum distributions without
      incurring an excise tax, for the Plan Year in which the request is
      made.  The amount to be determined by the Plan Administrator shall
      be determined for each Plan Year as of the last day of the Plan
      Year, and may be changed from year to year.

Section 8.14  Distribution Due to Hardship

           (a)   At any time, the Plan Administrator, in accordance with
      regulations and/or rules adopted and implemented by it in a
      uniform, nondiscriminatory manner, may allow a Participant to
      withdraw all or a portion of the Participant's Elective Deferral
      Account attributable solely to the Participant's Elective Deferral
      Contributions (without any income attributable thereto) after
      receiving a written request from a Participant, but only if such
      withdrawal is made necessary by reason of a Participant's financial
      hardship.

           (b)   For this purpose, "financial hardship" shall mean such
      circumstances of a Participant which create an immediate and heavy
      financial need for which funds are not reasonably available from
      other resources of the Participant.  The Plan Administrator shall,
      in its sole discretion, determine all requests for a hardship
      distribution hereunder in a uniform and nondiscriminatory manner. 
      A distribution under this Section 8.14 shall be permitted only if
      the distributions is on account of any of the following
      circumstances:

           (1)   Accident or illness of the Participant, the
                 Participant's spouse or any dependents of the
                 Participant (as defined in Code Section 152), but only
                 to the extent necessary to defray expenses of medical
                 and/or hospital care, described in Code Section 213(d),
                 reasonably attributable to such accident or illness or
                 M health or to preserve the health of such Participant
                 or such dependent;

           (2)   The payment of tuition and related educational fees for
                 the next twelve (12) months of post-secondary education
                 for the Participant, the Participant's spouse or
                 children, or any dependent of the Participant (as
                 defined in Code Section 152);

           (3)   The cost of purchase or construction of the principal
                 residence of the Participant, not including making
                 mortgage payments;

           (4)   The cost of preventing eviction or mortgage foreclosure
                 on the principal residence of the Participant;

           (5)   Such distributions as specifically permitted under
                 regulations issued by the IRS; or

           (6)   Funeral expenses for a member of the Participant's
                 family.

           (c)   No more shall be distributed than is actually required
      to meet the hardship, plus the amount necessary to pay any federal,
      state or local income taxes or penalties resulting from the
      distribution.  For purposes of this requirement, no distribution
      shall be made under this Section 8.14, unless the Plan
      Administrator determines, upon the Participant's representation and
      such other facts as are known to the Administrator, that all of the
      following conditions are satisfied:

           (1)   The distribution does not exceed the amount of the
                 need, plus the "gross up" for federal, state or local
                 taxes and penalties anticipated on the distribution;

           (2)   Hardship distribution aside, the Employee has obtained
                 all distributions and all nontaxable loans currently
                 available under all plans maintained by the Employer;

           (3)   Any elective deferral agreement(s), whether under this
                 Plan or any other plan maintained by the Employer, of
                 any Participant who obtains a hardship distribution,
                 shall be suspended for at least twelve (12) months
                 after receipt of the hardship distribution; and

           (4)   Elective Deferral Contributions of such Participant for
                 the taxable year immediately following the taxable year
                 of the hardship distribution may not exceed the
                 applicable limit on elective deferrals under Code
                 Section 402(g), minus the Participant's Elective
                 Deferral Contributions for the taxable year of the
                 hardship distribution.  (For purposes of this rule,
                 Elective Deferral Contributions shall include such
                 elective deferrals under all plans maintained by the
                 Employer.)

      Notwithstanding the suspension from participation as set out above,
      an Employee will still be considered an eligible Employee for
      purposes of Section 4.13.

           (d)   The Plan Administrator may rely upon a notarized
      affidavit of a Participant which states that he has a financial
      need (specific as to the nature and amount) and that he has no
      other funds which are reasonably suitable from other sources,
      except to the extent that the persons to whom the Plan
      Administrator has designated the responsibility administering the
      provision have knowledge that such representations are not true.

           (e)   Hardship distributions shall be treated and reported as
      taxable distributions for the Participant's taxable year during
      which the withdrawal occurs.

           (f)   Except as otherwise provided in this Section 8.14,
      Elective Deferrals shall be distributed in accordance with the
      other provisions of Article VIII hereof.

Section 8.15  Direct Rollovers

           (a)   Election.  This Section 8.15 applies to distributions
      made on or after January 1, 1993.  Notwithstanding any provision
      of this Plan to the contrary that would otherwise limit a
      "distributee's" election under this Section, a "distributes" may
      elect, at the time and in the manner prescribed by the Plan
      Administrator, to have any portion of an "eligible rollover
      distribution" paid directly to an "eligible retirement plan"
      specified by the "distributes" in a "direct rollover."

           (b)   Administration.  The election in Section 8.15(a) shall
      be subject to such reasonable procedures and requirements as may
      be prescribed by the Plan Administrator.

           (c)   Definitions.  For purposes of this Section 8.15, the
      following terms are defined as follows:

           (1)   "Eligible rollover distribution:"  An eligible rollover
                 distribution is any distribution of all or any portion
                 of the balance to the credit of the distributee, except
                 that an eligible rollover distribution does not
                 include: any distribution that is one of a series of
                 substantially equal periodic payments (not less
                 frequently than annually) made for the life (or life
                 expectancy) of the distributes or the joint lives (or
                 joint life expectancies) of the distributes and the
                 distributee's designated beneficiary, or for a
                 specified period of ten years or more; any distribution
                 to the extent such distribution is required under Code
                 Section 401(a)(9); and the portion of any distribution
                 that is not includable in gross income (determined
                 without regard to the "exclusion for net unrealized
                 appreciation with respect to employer securities).

           (2)   "Eligible retirement plan:"  An eligible retirement
                 plan is an individual retirement account described in
                 Code Section 408(a); an individual retirement annuity
                 described in Code Section 408(b); an annuity plan
                 described in Section 403(a) of the Code; or a qualified
                 trust described in Section 401(a) of the Code, that
                 accepts the distributee's eligible rollover
                 distribution.  However, in the case of an eligible
                 rollover distribution to the surviving spouse, an
                 eligible retirement plan is an individual retirement
                 account or individual retirement annuity.

           (3)   "Distributee:"  A distributee includes an Employee or
                 former Employee.  In addition, the Employee's or former
                 Employee's surviving spouse and the Employee's or
                 former Employee's spouse or former spouse who is the
                 alternate payee under a qualified domestic relations
                 order, as defined in Code Section 414(p), are
                 distributees with regard to the interest of the spouse
                 or former spouse.

           (4)   "Direct rollover:"  A direct rollover is a payment by
                 the Plan to the eligible retirement plan specified by
                 the distributee.



                ARTICLE IX - TOP-HEAVY PLAN PROVISIONS


Section 9.1  Definitions

      As used in this Article IX the following terms shall mean:

           (a)   "Top-heavy" Plan.  The Plan will be Top-Heavy if, as of
      the Determination Date for such Plan Year:

           (1)   The aggregate of the Account(s) of Key Employees under
                 the Plan exceeds sixty percent (60%) of the aggregate
                 of the Accounts of all Participants under the Plan,
                 unless the Plan is part of an Aggregation Group which
                 is not Top-Heavy; or

           (2)   the Plan is part of an Aggregation Group which is Top-Heavy.

      For purposes of determining whether on each Determination Date the
      Plan is a Top-Heavy Plan, the Accounts of Non-Key Employees who
      during any prior Plan Year were Key Employees shall be disregarded.

           If an Employee has not performed any services for the
      Employer at any time during the five year period ending on the
      Determination Date, the Account balance of such Employee shall be
      disregarded.

           (b)   "Aggregation Group"

           (1)   A required Aggregation Group consists of the following
                 plans:

                 (i)  Each plan of an Employer in which a Key Employee
                      is a participant in the plan year containing the
                      Determination Date, or any of the four preceding
                      plan years; and

                 (ii) Each plan of an Employer which enables a plan
                      described in clause (i) to meet the requirements
                      of Code Sections 401(a)(4) or 410.

           (2)   A permissive Aggregation Group consists of the
                 following plans:

                 (i)  Any plan included in (b)(1), and

                 (ii) Any other plan designated by an Employer provided
                      that by including such plan, the Aggregation
                      Group would continue to meet the requirements of
                      Sections 401(a)(4) and 410 of the Code.

           (c)   Top-heavy Aggregation Group.  An Aggregation Group is
      Top-Heavy if the sum of:

           (1)   the present value of the cumulative accrued benefits
                 for Key Employees under all defined, benefit plans
                 included in such group, and

           (2)   the aggregate of the accounts of Key Employees under
                 all defined contribution plans included, in such group,

      exceeds sixty percent (60%) of a similar sum determined for all
Employees.

           (d)   A "Key Employee" is any Employee or former Employee
      (including a Beneficiary of such Employee) who at any time during
      the Plan Year or any of the four preceding Plan Years is:

           (1)   an officer of the Employer with annual compensation
                 greater than fifty percent (50%) of the dollar limit in
                 effect under Section 415(b)(1)(A) of the Code for such
                 Plan year (as adjusted for cost of living increases),
                 provided that no more than fifty employees, (or if
                 less, the greater of three Employees) or ten percent of
                 all Employees shall be treated as officers;

           (2)   one of the ten Employees who have annual compensation
                 from the Employer greater than the limitation in effect
                 under Section 415(c)(1)(A) of the Code for such Plan
                 Year (as adjusted for cost of living increases) and who
                 owns one of the largest interests (which interest is
                 more than a one-half percent (.05%) interest) in the
                 Employer;

           (3)   a five percent (5%) owner of the Employer; or

           (4)   a one percent (1%) owner of the Employer who has an
                 annual compensation of more than $150,000.00;

      The constructive ownership rules of Section 318 of the Code
(substituting "5 percent" for "50 percent" in subparagraph (C) of
Section 318(a)(2)), shall be applicable to (2), (3) and (4) above.  For
purposes of subparagraph (2), if two Employees have the same interest in
the Employer, the Employee having greater annual compensation from the
Employer shall be treated as having a larger interest.

      The Plan Administrator will make the determination of who is a Key
Employee in accordance with Section 416(i)(1) of the Code and the
regulations issued thereunder, which this Plan hereby incorporates by
reference.

           (e)   A "Non-Key Employee" is an Employee who is not a Key
      Employee, and includes the Beneficiary of such Employee.

           (f)   The "Determination Date," with respect to any Plan Year
      commencing on or after January 1, 1984, means the last day of the
      preceding Plan Year.  In the case of a new Plan, the Determination
      Date shall be the last day of the first Plan Year.

           (g)   The "Valuation Date" is the Determination Date as of
      which account balances are valued for purposes of calculating the
      top-heavy ratio.

           (h)   "Account" of a Participant, with respect to the Plan,
      or (if applicable) the Aggregation Group of which the Plan is a
      part, means as of any Determination Date:

           (1)   the Account balance(s) of such Participant; plus

           (2)   the contributions due as of the Determination Date;
                 plus

           (3)   the aggregate distributions made from the plan(s) to
                 such Participant within five (5) years thereof; less

           (4)   any rollover amount contributed to this Plan by a
                 Participant after December 31, 1983, but only to the
                 extent permitted by regulations issued under Section
                 416(i)(4)(A) of the Code.

Section 9.2 Determination of Top-Heavy

      The Plan Administrator shall determine on each Determination Date
whether the Plan is Top-Heavy.  In making its determination, the Plan
Administrator shall include all plans of a required Aggregation Group
and any plans of the permissive Aggregation Group it determines to be
appropriate for inclusion.  The Determination of Account balances and
the present value of accrued benefits is made separately for each plan
and then the results of these determinations are aggregated by adding
together the results for each plan as of the Determination Date for such
plans that fall within the same calendar years.  For purposes of
determining whether the Plan is Top Heavy, if the Employer is a member
of a Controlled Group, then all employees of the Controlled Group shall
be treated as Employees of the Employer and all qualified plans
maintained by the Controlled Group shall be treated as maintained by the
Employer.

Section 9.3  Minimum Contribution

      For Plan Years during which the Plan is determined to be Top-Heavy,
allocation of the Employer contributions, if any, shall be subject to
the following rules:

           (a)   Each Participant employed on the last day of the Plan
      Year shall receive a minimum allocation of the Employer
      contributions to his Account of not less than three percent (3%)
      of the Participant's compensation (within the meaning of Section
      415 of the Code and regulations issued thereunder), whether or not
      such Participant had sufficient Hours of Service to entitle such
      Participant to any allocation provided, however, that such minimum
      allocation shall not exceed the highest percentage of Employer
      contributions allocated to any Key Employee for such Plan Year.

           (b)   Any allocation made hereunder shall be offset by any
      Employer contribution allocation made to the Participant's account
      in another qualified plan maintained by the Employer which is in
      an Aggregation Group with this Plan.

           (c)   After the satisfaction of the minimum allocation rule
      of subsection (a), any remaining Employer contributions shall be
      allocated to Participants' Accounts in accordance with Section 4.3.

Section 9.4  Limitation on Compensation Taken Into Account

      Prior to January 1, 1989, for any Plan Year during which the Plan
is Top-Heavy, the Plan shall not for any purposes take into account
Compensation for any Participant in excess of $200,000 or such greater
amount announced by the Secretary of the Treasury to reflect cost-of-living
increases.

Section 9.5  Vesting for Top-Heavy Plan

           (a)   Commencing on the first day of any Plan Year for which
      the Plan is determined to be Top-Heavy, the following vesting
      schedule shall be substituted for the vesting schedule of Section
      6.2 and Section 6.7 of this Plan:

                    Years of Service
                      with Employer                Vested Percentage
                   ------------------            ---------------------
               Fewer than 2 years                         None
               2 years but fewer than 3                   20%
               3 years but fewer than 4                   40%
               4 years but fewer than 5                   60%
               5 years but fewer than 6                   80%
               6 years or more                           100%

           (b)   All Years of Service shall be calculated without regard
      to whether the Plan was Top-Heavy during the applicable Plan Year.

           (c)   If the Plan becomes Top-Heavy and thereafter ceases to
      be Top-Heavy,    the foregoing vesting schedule shall continue to
      apply in determining the nonforfeitable interest of any Participant
      who had at least three (3) Years of Service of the last day of the
      Plan Year in which the Plan was Top-Heavy.  For other Participants,
      the above schedule shall apply only to their Account as of the last
      day of the last Plan Year in which the Plan was Top-Heavy.

Section 9.6  Combined Plan Limitations

      For any Plan Year during which the Plan is Top-Heavy, the dollar
limitation percentages in the Defined Benefit Plan fraction and Defined
Contribution Plan fraction of Section 4.7 shall be one hundred percent
(100%) rather than one hundred twenty-five percent (125%).

      This Section 9.6 shall not be effective and the limitation
percentages shall remain at 125% if the Plan would satisfy Section 9.3
if "four percent (4%)" were substituted for "three percent (3%)"
therein, and the Plan, or Aggregation Group of which the Plan is a part,
would not be Top-Heavy under Section 9.1(a) or 9.1(c), as applicable, if
"ninety percent (90%)" were substituted for "sixty percent (60%)"
therein.

                    ARTICLE X - PLAN ADMINISTRATION


Section 10.1  Employer Responsibility

      The Employer, or if there is more than one Employer, the Sponsor
shall be the Plan Administrator.

Section 10.2  Powers and Duties of the Plan Administrator

           (a)   The Plan Administrator shall be responsible for and
      shall control and manage the operation and administration of the
      Plan.

           (b)   The Plan Administrator shall administer the Plan in
      accordance with its terms and shall have all powers necessary to
      carry out the provisions of the Plan.

           (c)   The Plan Administrator shall direct-the Trustee
      concerning all payments which shall be made out of the Trust
      pursuant to the Plan.

           (d)   At the end of each Plan Year the Employer shall submit
      to the Plan Administrator the names of all Participants and the
      amount of contribution to be made by the Employer.  The Plan
      Administrator shall then allocate the Employer contribution to all
      eligible Participants and shall transmit this information to the
      Trustee.

           (e)   The Plan Administrator shall interpret the Plan and
      shall determine all questions arising in the administration,
      interpretation, and application of the Plan, including but not
      limited to questions of eligibility and the status and rights of
      Participants, Beneficiaries and other persons.  Any such
      determination by the Plan Administrator shall be made in its sole
      discretion and shall be presumptively conclusive and binding on any
      persons.  The regularly kept records of the Employer shall be
      conclusive and binding upon all persons with respect to an
      Employee's Hours of Service, date and length of employment, time
      and amount of Compensation and the manner of payment thereof, type
      and length of any absence from work and all other matters contained
      therein relating to Employees.

           (f)   The Plan Administrator may require each Participant and
      each Beneficiary of a deceased Participant to furnish evidence,
      data or information as the Plan Administrator considers necessary
      or desirable for purposes of administering the Plan, including his
      post office address and any change in post office address.

           (g)   AU rules and determinations of the Plan Administrator
      shall be uniformly and  consistently applied to all persons in
      similar circumstances.

           (h)   The Plan Administrator may appoint accountants, counsel,
      specialists, and other persons as it deems necessary or desirable
      in connection with the administration of this Plan.  The Plan
      Administrator shall be entitled to rely conclusively upon, and
      shall be fully protected in any action taken by it in good faith
      in relying upon, any opinions or reports which shall be furnished
      to it by any such accountant, counsel, specialist or other person.

Section 10.3  Records and Reports of the Plan Administrator

      The Plan Administrator shall keep a record of all its proceedings
and acts and shall keep all such books of account, records, and other
data as may be necessary for proper administration of the Plan.  The
Plan Administrator shall notify the Trustee and the Employer of any
action taken by it and, when required, shall notify any other interested
person or persons.  The Plan Administrator shall have a copy, of this
Plan and a copy of the Trust Agreement available at the principal office
of the Employer during business hours.  Such of its records as may
pertain solely to a particular Participant shall be made available to
such Participant, either by periodic reports of presentation for
examination by such Participant during business hours.

Section 10.4  Plan Administrative Committee

      The Board of Directors of the Sponsor may, in its discretion,
appoint a committee of one or more persons, to be known as the Plan
Administrative Committee (Committee) to act as the agent of the Sponsor
in performing the duties of the Sponsor.  The members of the Committee
shall serve at the pleasure of the Board of Directors; they may be
officers, directors, or Employees of the Employer or any other
individuals.  Any member may resign by delivering his written
resignation to the Board of Directors and to the Committee.  Vacancies
in the Committee arising by resignation, death, removal or otherwise,
shall be filled by the Board of Directors.  The Sponsor shall advise the
Trustee in writing of the names of the members of the Committee and of
changes in membership from time to time.

Section 10.5  Organization and Operation of the Plan Administrative
Committee

           (a)   If the Board of Directors of the Sponsor appoints a
      Committee, the Committee shall act by majority vote of its members
      at the time in office, and such action may be taken either by a
      vote at a meeting or in writing without a meeting.  The signatures
      of a majority of the members will be sufficient to authorize
      Committee action.  A Committee member shall not participate in
      discussions of or vote upon matters pertaining to his own
      participation in the Plan.

           (b)   The Committee may authorize any of its members or any
      other person to execute any document or documents on behalf of it,
      in which event the Committee shall notify the Trustee in writing
      of such action and the name or names of such member or person.  The
      Trustee thereafter shall accept and rely upon any document executed
      by such members or persons as representing action by the Plan
      Administrator, until the Committee shall file with the Trustee a
      written revocation of such designation.

           (c)   The Committee may adopt such bylaws and regulations as
      it deems desirable for the conduct of its affairs.  These rules may
      be made available to the Employer and the Participants as
      determined by the Committee.

Section 10.6  Compensation and Responsibility for Payment of Expenses of
the Plan Administrator

      The Plan Administrator or members of the Committee who are
Employees of the Employer shall serve without compensation for services,
as such, but all proper expenses incurred by the Plan Administrator
incident to the ' functioning of the Plan may be paid in whole or in
part by the Employer and any expenses not paid by the Employer shall be
paid by the Trustee out of - the principal or income of the Trust Fund;
provided, however, that unusual costs and expenses of litigation
involving the Plan and losses, if any, of the Plan of any kind or
character, shall be deemed expenses of the Plan and shall be borne by,
and paid out of the Plan assets, except to the extent the Board of
Directors elects to have such expenses paid directly by the Employer.

Section 10.7 Indemnity of Plan Administrator or Plan Administrative
Committee Members

      The Sponsor shall indemnify and defend the Plan Administrator or,
if the Board of Directors of the Sponsor has appointed a Committee each
member of the Committee and each of its other Employees against any and
all claims, loss, damages, expenses (including reasonable attorneys
fees), and liability arising in connection with the administration of
the Plan, except when the same is judicially determined to be due to the
gross negligence or willful misconduct of such member or other Employee. 
The Employer may purchase liability insurance to cover the Plan
Administrator or members of the Committee against loss, claims, damages
or expense.

Section 10.8 Claims Procedure

      Claims for benefits under the Plan shall be made in writing to the
Plan Administrator.  Within 30 days after the filing of such a claim,
the Plan Administrator shall, notify the claimant in writing whether his
claim is upheld or denied.  A notice of denial shall be written in a
manner calculated to be understood by the claimant, and shall contain
(i) the specific reason or reasons for denial of the claim, (ii) a
specific reference to the pertinent Plan provisions upon which the
denial is based, (iii) a description of any additional material or
information necessary for the claimant to perfect the claim, together
with an explanation of why such material or information is necessary,
and (iv) an explanation of the Plan's review procedure.  Within sixty
(60) days of the receipt by the claimant of the written notice of denial
of the claim, the claimant or his duly authorized agent may file a
written request with the Plan Administrator that it conduct a full and
fair review hearing of the denial of the claimant's claim for benefits. 
In connection with the claimant's appeal of the denial of his benefit,
the claimant or his duly authorized representative may review pertinent
documents and may submit issues and comments in writing within 30 days
of filing such request for review.  The Plan Administrator shall render
a decision on the claim appeal promptly, but not later than sixty (60)
days after the receipt of the claimant's request for review, unless
special circumstances (such as the need to hold a hearing, if necessary)
require an extension of time for processing, in which case the sixty 
(60) day period may be extended to one hundred and twenty (120) days. 
The Plan Administrator shall notify the claimant in writing of any such
extension.  The decision upon review shall be communicated to the
claimant within thirty days of the hearing and shall (i) include
specific reasons for the decision, (ii) be written in a manner
calculated to be understood by the ' claimant and (iii) contain specific
references to the pertinent Plan provisions upon which the decision is
based.

Section 10.9  Voting Right

           (a)   In accordance with the requirements of Code Section
      409(e), a Participant shall be entitled to direct the Trustee as
      to the manner in which voting rights of Employer Stock which is
      acquired by the Trust and allocated to his Account are to be
      exercised only with respect to any corporate matters which involve
      the voting of such shares with respect to the approval or
      disapproval of any corporate merger or consolidation,
      recapitalization, reclassification, liquidation, dissolution, sale
      of substantially all assets of a trade or business, or such similar
      transaction as may be prescribed by regulations.

           (b)   A Participant shall be entitled to direct the Trustee
      as to the manner in which voting rights of the Employer Stock which
      was acquired with the proceeds of an Acquisition Loan entitled to
      the interest exclusion under Section 133 of the Code and allocated
      to his Account are to be exercised with respect, to all corporate
      matters subject to shareholder vote.

           (c)   On matters subject to vote by shareholders, the Trustee
      shall vote the shares of (i) Employer Stock in the Account of a
      Participant to which no voting instructions have been received
      (whether or not the Participant has voting rights with respect to
      such matter), and (ii) unallocated Employer Stock held in the
      Shares Suspense Account, held as an advance Employer Contribution
      or held pending reallocation as a Forfeiture.  The Trustee shall
      vote the shares of such Employer Stock in the manner directed by
      the Board of Directors of the Sponsor.

           (d)   Before each meeting of shareholders which involves
      matters that Participants have the right to direct the Trustee as
      to the manner of voting allocated shares, the Committee shall,
      within a reasonable time before such meeting, provide each
      Participant or Beneficiary entitled under this section to direct
      the voting of Employer Stock with notice of such meeting, together
      with an appropriate form requesting directions on how such shares
      of Employer Stock allocated to such Participant's Account shall be
      voted on each such matter subject to direction.

Section 10.10  Bonding

      Every Fiduciary, except a bank or an insurance company, unless
exempted by ERISA, shall be bonded in an amount not less than 10% of the
amount of the Trust funds such Fiduciary handles with a minimum bond of
$1,000 and a maximum bond of $500,000.  The cost of such bond(s), shall
be an expense of and may, at, the election of the Employer, be paid from
the Trust Fund or by the Employer.

                        ARTICLE XI - PLAN LOANS


Section 11.1  Plan Loans

      Loans to Participants are not permitted under this Plan.



           ARTICLE XII - QUALIFIED DOMESTIC RELATIONS ORDERS


Section 12.1  Permissible Assignment

      Notwithstanding any provision to the contrary herein, the Plan
Administrator may assign the interest of a Participant in the Plan (or
in a succeeding plan of the Employer or in the plan of a successor
Employer) to an Alternate Payee pursuant to a Qualified Domestic
Relations Order.  The provisions of this Article shall control in the
event the Plan receives a Qualified Domestic Relations Order with
respect to a Participant's interest in the Trust Fund.

Section 12.2  Definitions

           (a)   Alternate Payee shall mean a

           (1)   spouse,

           (2)   former spouse,

           (3)   child, or

           (4)   other dependent

      of a Participant who is recognized by a Qualified Domestic
      Relations Order as having a right to receive all, or a portion of,
      a Participant's benefits under the Plan.  An Alternate Payee is
      treated as a Beneficiary for all purposes under the Plan.

           (b)   Earliest Retirement Date under this Plan for purposes
      of this Article XII   shall mean the earliest of (1) the date on
      which the Participant is entitled to a distribution under the Plan;
      or (2) the earliest date on which the Participant could begin
      receiving benefits under the Plan if the Participant had separated
      from service, as provided under Article VIII of the Plan.

           (c)   Qualification Procedures shall mean written procedures
      adopted by the Plan Administrator to determine whether domestic
      relations orders meet the requirements set out in paragraph (d),
      below, and to administer distributions under such orders.  The
      procedures shall be implemented within a reasonable time after
      receipt of a domestic relations order by the Plan Administrator. 
      Qualification Procedures must permit an Alternate Payee to
      designate a representative for receipt of copies of notices sent
      to the Alternate Payee with respect to a Qualified Domestic
      Relations Order.

           (d)   Qualified Domestic Relations Order shall mean a
      judgment, decree or order, including approval of a property
      settlement agreement, that relates to provision of child support,
      alimony payments, or marital property rights to an Alternate Payee,
      is made pursuant to state domestic relations law, including a state
      community property law, and creates an Alternate Payee's right to
      all or a portion of the benefits payable to a Participant under the
      Plan.  A Qualified Domestic Relations Order must specify:

           (1)   the name and last known mailing address of each
                 Alternate Payee,

           (2)   the amount or percentage of the Participant's benefits
                 to be paid to the Alternate Payee or the manner in
                 which the amount is to be determined,

           (3)   the number of payments or period for which payments are
                 required, and

           (4)   each plan to which the order relates.  An order does
                 not qualify under this definition if it:

                 (i)  requires the Plan Administrator to provide a
                      benefit or option not available under the Plan,

                 (ii) requires the Plan to provide increased benefits
                      or

                 (iii)      requires payment of benefits to an Alternate
                            Payee that are required to be paid to
                            another Alternate Payee under a previously
                            existing Qualified Domestic Relations Order.

Section 12.3  Notification

      The Plan Administrator shall promptly give written notification to
the Participant and to the Alternate Payee of receipt of a domestic
relations order and of Plan Qualification Procedures.  The Plan
Administrator shall then proceed with Qualification Procedures to
determine whether the order is a Qualified Domestic Relations Order and
shall notify the Participant and Alternate (or the Alternate Payee's
designated representative) of its determination.

Section 12.4  Disposition of Disputed Funds

           (a)   During the period in which the Plan Administrator is
      making its determination of the qualified status of the Domestic
      Relations Order, a separate accounting shall be maintained for any
      amounts which would be payable to the Participant.

           (b)   if the order is determined to be a Qualified Domestic
      Relations Order within the 18-month period beginning on the date
      on which the first payment would be required to be made under the
      order, the Plan Administrator shall direct the Trustee to
      distribute the amounts in accordance with the order.

           (c)   if the Plan Administrator determines that the order is
      not a Qualified Domestic Relations Order, or has not made a
      determination within the 18-month period described in (b) the Plan
      Administrator shall direct the Trustee to pay such amounts to the
      persons who would have received the amounts if the order had not
      been issued.

           (d)   If an order is qualified after expiration of the 18-month
      period described in (b), payment-of benefits to an Alternate
      Payee shall proceed prospectively and the Plan shall not be liable
      to an Alternate Payee for benefits attributable to the period prior
      to qualification.

Section 12.5  Payment of Benefits

      The Plan Administrator shall comply with any Qualified Domestic
Relations Order requiring that benefits be paid to an Alternative Payee
beginning not earlier than the Participant's Earliest Retirement Date,
provided, however, that in determining the time, manner and form of
distribution under Article VIII, the Alternate Payee shall be treated in
the same manner as a Participant who has separated from service.

Section 12.6  Form of Payment

      Payment of benefits pursuant to a Qualified Domestic Relations
Order shall be made only as permitted under the Plan.

       ARTICLE XIII - AMENDMENTS AND ACTION BY SPONSOR/EMPLOYER


Section 13.1  Amendments

      The Sponsor reserves the right to make from time to time any
amendment or amendments to this Plan in any manner it deems necessary or
advisable.  However, no amendment shall be made which authorizes or
permits any of the Trust Fund, other than the part which is required to
pay taxes and administration expenses, to be used for or diverted to
purposes other than for the exclusive benefit of the Participants or
Beneficiaries.  No amendment shall cause or permit any portion of the
Trust Fund to revert to or become a property of the Employer, and no
amendment which affects the rights, duties or responsibilities of the
Trustee, Plan Administrator, or an Employer may be made without the
written consent of the affected party.

Section 13.2  Action by Sponsor/Employer

      Any action by the Sponsor or an Employer under this Plan may be by
resolution of its Board of Directors or by any person or persons, duly
authorized by resolution of the Board of Directors to take action. 
However, neither the Trustee nor the Plan Administrator (if other than
the Sponsor) shall have any obligation or responsibility with respect to
any action required by the Plan to be taken by the Sponsor or the
Employer, any Participant or eligible Employee, nor for the failure of
any of those period to act or make any payment or contribution, or to
otherwise provide any benefit contemplated under this Plan.  The Trustee
or the Plan Administrator (if other than the Sponsor or the Employer)
shall not be required to collect any contribution required under the
Plan, or determine the correctness of the amount of the Employer
contribution.

Section 13.3  Plan Ceases to Constitute an ESOP

      In the event that the Plan is terminated pursuant to Section 15.1
hereof, or is amended in a manner which causes the Plan to cease being
an ESOP, any Employer Stock distributed to the Participants in
liquidation of the Trust Fund, or held by the Trustee if the Trust Fund
is not liquidated, which was acquired with Acquisition Loan proceeds
shall continue to be subject to the provisions of Section 8.5, relating
to the Put Option requirement, and the Trust Agreement.


              ARTICLE- XIV - SUCCESSOR SPONSOR AND MERGER
                       OR CONSOLIDATION OF PLANS


Section 14.1  Successor Sponsor

      In the event of the dissolution, merger, consolidation or
reorganization of the Sponsor, provisions may be made by which the Plan
and Trust will be continued by the successor.  In that event, such
successor shall be substituted for the Sponsor under the Plan.  The
substitution of the successor shall constitute an assumption of the Plan
liabilities by the successor and the successor shall have all the
powers, duties and responsibilities of the Employer under the Plan.

Section 14.2  Plan Assets

      In the event of the merger or consolidation of this Plan with, or
transfer of assets and liabilities of this Plan to, any other Plan, each
Participant shall be entitled (if such other Plan had then terminated)
to receive a benefit immediately after the merger, consolidation or
transfer which is not less than the benefit he would have been entitled
to receive immediately before the merger, consolidation or transfer (if
this Plan had then terminated).


                     ARTICLE XV - PLAN TERMINATION


Section 15.1  Termination of Plan and Trust

      The Employer shall have the right, at any time, to suspend or
discontinue its contributions under the Plan, and to terminate, at any
time, this Plan and the Trust created thereunder.  The Plan shall
terminate (as to any Employer) upon the first to occur of the following:

           (a)   The date terminated by action of the Board of Directors,
      provided the Board gives the Trustee thirty (30) days' prior
      written notice of the termination;

           (b)   The date the Employer shall be judicially declared
      bankrupt or insolvent;

           (c)   The dissolution, merger, consolidation or reorganization
      of the Employer, or the sale by such Employer of all or
      substantially all of its assets,

unless the successor or purchaser makes provision to continue the Plan,
in which event the successor or purchaser shall substitute itself as
such Employer.

Section 15.2  Full Vesting

      Notwithstanding any other provision in this Plan to the contrary,
upon a full or partial termination of the Plan, or upon complete
discontinuance of contributions, an affected Participant's right to his
Account shall be one hundred percent (100%) nonforfeitable.

Section 15.3  Distribution of Trust Fund

      Upon a termination of the Plan, the Employer at its option may
direct and require the Trustee to liquidate the Trust Fund or the
applicable portion thereof, and distribute the same to interested
Participants.  If the Employer does not direct the Trustee to liquidate
the Trust Fund upon a termination of the Plan, then the provisions of
Article VIII shall remain operative, and the Trust shall continue until
the Trustee has distributed all of the benefits under the Plan.  On each
Valuation Date, the Plan Administrator shall credit any part of a
Participant's Account retained in the Trust Fund with its proportionate
share of the Trust Fund's income, expenses, gains and losses, both
realized and unrealized, until such Account has been fully distributed.






                      ARTICLE XVI - MISCELLANEOUS


Section 16.1 Non-Guaranty of Employment

      Nothing contained in this Plan shall be construed as a contract of
employment between the Employer and any Employee or as a right of any
Employee to be continued in the employment of the Employer or as a
limitation of the right of the Employer to discharge any of its
Employees with or without cause.

Section 16.2  Rights to Trust Assets

      No Employee shall have any right to or interest in any assets of
the Trust Fund upon termination of his employment or otherwise, except
as provided from time to time under this Plan and then only to the
extent of the benefits payable under the Plan to such Employee out of
the assets of the Trust Fund.  Except as otherwise may be provided under
Title IV of ERISA, all payments of benefits as provided for in this. 
Plan shall be made solely out of the assets of the Trust Fund and none
of the Fiduciaries shall be liable therefor in any manner.

Section 16.3  Word Usage

      Words used in the masculine shall apply to the feminine where
applicable; and wherever the context of the Plan dictates, the plural
shall be read as the singular and the singular as the plural.


                         G.R. HERBERGER'S, INC
                    EMPLOYEE STOCK OWNERSHIP TRUST

                  AGREEMENT AND DECLARATION OF TRUST

                           TABLE OF CONTENTS
                                                                   PAGE

ARTICLE I - ESTABLISHMENT OF TRUST FUND. . . . . . . . . . . . . . . .1
      Section 1.1     Establishment of Trust Fund. . . . . . . . . . .1
      Section 1.2     Other Trusts . . . . . . . . . . . . . . . . . .1

ARTICLE II - COMPOSITION OF TRUST FUND . . . . . . . . . . . . . . . .1

ARTICLE III - TRUSTEES . . . . . . . . . . . . . . . . . . . . . . . .2
      Section 3.1     Appointment and Resignation of Trustees. . . . .2
      Section 3.2     Change of Trustees . . . . . . . . . . . . . . .2
      Section 3.3     Final Accounting . . . . . . . . . . . . . . . .2

ARTICLE IV - MANAGEMENT AND INVESTMENT OF THE FUND . . . . . . . . . .3
      Section 4.1     Duties of Trustee. . . . . . . . . . . . . . . .3
      Section 4.2     Trustee Investment Responsibility. . . . . . . .3
      Section 4.3     Loans by Trustee . . . . . . . . . . . . . . . .3
      Section 4.4.    Collective Investment Trust. . . . . . . . . . .4
      Section 4.5     Insurance. . . . . . . . . . . . . . . . . . . .4
      Section 4.6     Other Powers . . . . . . . . . . . . . . . . . .4
      Section 4.7     Loans to Participants. . . . . . . . . . . . . .5
      Section 4.8     Voting of Employer Stock . . . . . . . . . . . .6

ARTICLE V - VALUATION OF PLAN ASSETS . . . . . . . . . . . . . . . . .6

ARTICLE VI - RECORDKEEPING AND ACCOUNTINGS BY TRUSTEE. . . . . . . . .6

ARTICLE VII - REQUIREMENT OF WRITTEN REQUESTS AND
      INSTRUCTIONS TO TRUSTEE. . . . . . . . . . . . . . . . . . . . .6

ARTICLE VIII - STANDARD OF CONDUCT . . . . . . . . . . . . . . . . . .7

ARTICLE IX - TERMINATION OF THE PLAN . . . . . . . . . . . . . . . . .7

ARTICLE X - AMENDMENT OF TRUST AGREEMENT . . . . . . . . . . . . . . .7

ARTICLE XI - ADMINISTRATIVE EXPENSES AND COMPENSATION OF
      TRUSTEE. . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

ARTICLE XII - SITUS. . . . . . . . . . . . . . . . . . . . . . . . . .8



                  AGREEMENT AND DECLARATION OF TRUST


      This Agreement and Declaration of Trust, is made by and between the
undersigned, hereinafter referred to respectively as the "Employer" and
the "Trustee".

      WHEREAS, the Employer has adopted an employee stock ownership plan
and amended it to include a Section 401(k) plan to be known as the G.R.
Herberger's, Inc. 401(k) Employee Stock Purchase Plan and Employee Stock
Ownership Plan ("Plan"), the provisions of which are incorporated herein
by reference and a copy of which is annexed hereto, for the benefit of
the Participants as therein defined and their Beneficiaries; and

      WHEREAS, the Employer deems it to be appropriate to amend the
Agreement and Declaration of Trust;

      NOW, THEREFORE, the Employer and Trustee do hereby agree and
declare each with the other as follows:

                ARTICLE I - ESTABLISHMENT OF TRUST FUND

Section 1.1      Establishment of Trust Fund

      The Employer hereby establishes with the Trustee, pursuant to the
Plan, a trust comprised of contributions by the Employer and
Participants and earnings and profits thereon, together with such other
payments acceptable to the Trustee as shall from time to time be paid or
delivered to the Trustee by or on behalf of the Employer or any other
employer authorized to maintain the Plan and the earnings and profits
thereon.  AR such money and property, all investments made therewith and
proceeds thereof and all earnings and profits thereon, less payments
which at the time of reference shall have been made by he Trustee, as
authorized herein, are referred to herein as the 'Trust Fund!'. ne Trust
Fund shall be held by the Trustee in trust and dealt with in accordance
with the provisions of this Agreement and Declaration of Trust.

Section 1.2      Other Trusts

      Nothing contained in this Agreement and Declaration of Trust shall
be construed to prevent the same Trustee named herein from acting as
Trustee for plans of other employers.

                ARTICLE II - COMPOSITION OF TRUST FUND

      The Trust Fund shall be composed of all sums of money and of all
property acceptable to the Trustee, and received by the Trustee to be
held in trust hereunder as evidenced by its receipts, from whatever
source received together with all investments made therewith, the
proceeds thereof, and all earnings and accumulations thereon, or the
part thereof from time to time remaining.

                        ARTICLE- III - TRUSTEES

Section 3.1      Appointment and Resignation of Trustees

      Appointment of Trustees shall be the responsibility of the Board
of Directors of the Sponsor.  Any Trustee may resign at any time on
giving sixty days notice in writing to the Sponsor or the Sponsor may
discharge any Trustee on similar notice, unless the Sponsor and Trustee
agree in writing to forego such notification period.  In the event of
the resignation, discharge, death, refusal to act, or inability to act
of any Trustee, the Board of Directors of the Sponsor shall select a
successor Trustee who shall have the same powers and duties as those
conferred upon the Trustee in this Agreement.  Any Trustee appointed
hereunder shall signify his acceptance in writing to the Board of
Directors.

Section 3.2      Change of Trustees

      All power and authority of a Trustee who resigns or is removed
shall be terminated at the end of the sixty-day period, at which time
all"such power and authority shall be vested in the successor Trustee
without any further act or deed; provided, however, that if a successor
Trustee will not have been appointed and qualified at the end of such
period the power and authority of the former Trustee shall continue
until the later appointment and qualification of a successor Trustee at
which time said power and authority shall be so vested in such successor
Trustee.  The former Trustee shall, as of the time the successor Trustee
assumes office, assign, transfer, and set over to the successor Trustee
the funds and property then constituting the Trust Fund; provided,
however, that the former Trustee may retain in reserve such sums of
money, or may liquidate assets and from the proceeds thereof reserve
such funds, as they may deem to be sufficient for the payment of their
expenses in connection with the settlement of their accounts or
otherwise, and, after the payment of such expenses, they shall pay the
balance of such reserved funds then remaining to the successor Trustee
then qualified and acting.

Section 3.3      Final Accounting

      Within sixty days after a change of Trustee has become effective,
the former Trustee shall file with the Employer an accounting of the
administration of the Trust for the period subsequent to their latest
accounting, containing the same information required to be contained in
their annual accounts.  No successor Trustee shall be liable or
responsible in any way for anything done or omitted prior to the date as
of which he becomes a Trustee.

          ARTICLE IV - MANAGEMENT AND INVESTMENT OF THE FUND

Section 4.1      Duties of Trustee

      It shall be the duty of the Trustee (a) to hold the Trust Fund, (b)
to invest and reinvest the Trust Fund, (c) to keep accurate and detailed
accounts of all investments, receipts, disbursements and other
transactions hereunder, and (d) to pay monies to or on the order of the
Plan Administrator provided for under the Plan, including, when the Plan
Administrator shall so order, payments to the Participants or their
Beneficiaries under the Plan.  Such order need not specify the purpose
of such payments so ordered and the Trustee shall not be responsible in
any way respecting the purposes of such payments or for the general
administration of the Plan by the Plan Administrator.  The Trustee shall
be under no duty to enforce payment of any contribution.

Section 4.2      Trustee Investment Responsibility

      Employer contributions made in cash, and other cash received by the
Trustee, shall first be applied to pay for Employer Stock acquired
pursuant to Section 8.5 or 8.6 of the Plan and after such application
may be applied to acquire additional shares of Employer stock from the
shareholders of the Employer or from the Employer as directed by the
Plan Administrator.  The investment policy of the Plan shall be to
invest primarily in Employer Stock, including up to 100% of the Trust. 
To the extent funds are available thereafter the Trustees may invest
funds temporarily in savings accounts, certificates of deposit, stocks,
bonds, or other investments deemed desirable for the Trust, or such
funds may be held in cash or cash equivalents.  In addition, at the
direction of the Plan Administrator, the Trustee may borrow funds
pursuant to Section 4.3 of the Trust to purchase Employer Stock from the
Employer or its shareholders.

      The Board of Directors of the Sponsor shall have the fiduciary
responsibility for decisions regarding the acquisition, holding,
disposition and voting (subject to Section 4.8 of the Agreement) of
Employer Stock and shall have the exclusive power, authority and
responsibility to determine whether to sell, purchase or hold Employer
stock.

Section 4.3      Loans by Trustee

      In the event the Trustee borrows funds as provided under Section
4.2 of the Trust, the proceeds of such loan shall be used within a
reasonable time only for the following purposes:

      (a)  To acquire Employer Stock;

      (b)  To repay such loan; and

      (c)  To repay a prior loan made under this Section 4.3.

Except as provided in Section 8.5 and 8.6 of the Plan, no Employer Stock
acquired with the proceeds of a loan may be subject to a put, call,
other option, or a buy-sell or similar arrangement while held by the
Trustee, or when distributed from the Plan, whether or not that Plan is
then an ESOP.  The Trustee and the Plan Administrator shall take all
action necessary to insure that any loan made under this Section 4.3
constitutes an "exempt loan" as defined in Section 4975(d)(3) of the
Code.

Section 4.4.     Collective Investment Trust

      The Declaration of Trust executed by Norwest Bank Minnesota,
National Association, on April 3. 1989, establishing Norwest Bank
Collective Funds for Employee Benefit Plans is hereby incorporated by
reference into this agreement, and, notwithstanding any other provision
of this trust agreement to the contrary, the Trustee may cause part or
all of the money of this Trust, without limitation as to amount, to be
invested in and commingled with the money of trusts created by others
and invested and reinvested as a part of any one or more of the Funds
heretofore or hereafter created by said Declaration of Trust, and money
of this Trust so added to any of the said Funds heretofore or hereafter
created by said Declaration of Trust shall be subject to all of the
provisions of said Declaration of Trust as it is amended from time to
time.

Section 4.5      Insurance

      The Trustee shall not invest any of the assets of the Trust Fund
in annuity or insurance contracts.

Section 4.6      Other Powers

      In addition to the powers conferred upon them elsewhere in this
instrument, the Trustees shall be authorized and empowered:

      (a)  To purchase and subscribe for any securities or other
property and to retain such securities or other property in the Trust
Fund.

      (b)  To sell, exchange, convey, transfer or otherwise dispose of
any property held by it, by private contract or at public auction, and
no person dealing with the Trustee shall be bound to see to the
application of the purchase money or to inquire into the validity,
expediency, or propriety of any such sale or other disposition.

      (c)  To adjust, settle, contest, compromise and arbitrate any
claims, debts, or damages due or owing to or from the Trust Fund, and to
sue, commence or defend any legal proceedings in reference thereto.

      (d)  To vote upon any stocks, bonds, or other securities, to give
general or special proxies or powers of attorney with or without power
of substitution, to exercise any conversion privileges, subscription
rights, or other options and to make any payments, incidental thereto,
to consent to or otherwise participate in corporate securities and to
delegate discretionary powers and to pay assessments or charges in
connection therewith, and generally to exercise any of the powers of an
owner with respect to stocks, bonds, securities, or other property held
in the Trust Fund.

      (e)  To make, execute, acknowledge, and deliver any and all
documents of transfer and conveyance and any and all other instruments
that may be necessary or appropriate to carry out the powers herein
granted.

      (f)  To register any investments held in the Trust Fund in its own
name or in the name of a nominee and to hold any investment in bearer
form, but the books and records of the Trustee shall at all times show
that all such investments are part of the Fund.

      (g)  To manage, administer, operate, lease for any number of
years, regardless of any restrictions on leases made by fiduciaries,
develop, improve, repair, alter, demolish, mortgage, pledge, grant
options with respect to, or otherwise deal with any real property or
interest therein at any time held by it.

      (h)  To employ suitable agents and counsel and to pay their
reasonable expenses and compensation.

      (i)  To borrow or raise monies for the purpose of the Trust from
any source and for any sum so borrowed to issue its promissory notes as
Trustee and to secure the repayment thereof by pledging all or any part
of the Trust Fund.  No person loaning money to the Trustee shall be
bound to see to the application of the money loaned or to inquire into
the validity, expediency, or propriety of any such borrowing.

      (j)  To deposit any portion of the Trust fund in bank accounts,
certificates of deposit, time deposit open accounts and other similar
investments which bear a reasonable rate of interest, in the banking
department of any bank or trust company, including the banking
department of the Trustee or any affiliate or affiliates of the Trustee.

Section 4.7      Loans to Participants

      Loans to Participants shall not be permitted.

Section 4.8      Voting of Employer Stock

      The Trustee shall vote the Employer Stock held in the Trust Fund
as provided in Section 10.9 of the Plan and subject to Fiduciary duties
set forth in Section 404 of ERISA.

                 ARTICLE V - VALUATION OF PLAN ASSETS

      Within sixty days after the receipt of the Employers' contribution
for a Plan Year, the Trustee shall ascertain and certify to the Employer
the market values of the assets of the Trust Fund, as of the last day of
the Plan Year.  Such market values may be determined either by the
Trustee itself or by such person or persons believed by the Trustee to
be competent to make such determination as the Trustee may select.  Any
determination of values so made shall, for all purposes of the Plan,
conclusively establish such values.

      ARTICLE VI - RECORDKEEPING AND ACCOUNTINGS BY TRUSTEE

      The Trustee shall keep accurate and detailed accounts of all
investments, receipts, disbursements, and other transactions hereunder,
and, all accounts, books and records relating thereto shall be open to
inspection and audit at all reasonable times by any person designated by
the Board of Directors.  Within sixty days following receipt of
Employer's contributions for each Plan Year, and within sixty days after
the removal or resignation of a Trustee as provided in Article III
hereof, the Trustee shall file with the Board of Directors a written
account setting forth all investments, receipts, disbursements, and
other transactions effected by it during such Plan Year or during the
period from the close of the last Plan Year to the date of such removal
or resignation, which account so filed shall be open to inspection
during business hours by the Employer, the Plan Administrator and by
Participants and their Beneficiaries.

             ARTICLE VII - REQUIREMENT OF WRITTEN REQUESTS
                      AND INSTRUCTIONS TO TRUSTEE

      Any action by the Board of Directors of the Sponsor pursuant to any
of the provisions of this Plan and Trust shall be evidenced by a
resolution of the Board of Directors certified to the Trustee over the
signature of the Secretary or Assistant Secretary with the corporate
seal, if any, affixed, and the Trustee shall be fully protected in
acting in accordance with such resolution so certified to it.  All
orders, requests, and instructions of the Plan Administrator to the
Trustee shall be in writing and the Trustee shall act and shall be fully
protected in acting in accordance with such orders, requests, and
instructions.  The Sponsor shall furnish the Trustee from time to time
with certified copies of resolutions of its Board of Directors
evidencing the appointment and termination of office of the Plan
Administrator or any members of the Plan Administrative Committee and
the appointment of successors thereto.

                  ARTICLE VIII - STANDARD OF CONDUCT

      The Trustee shall be bound to perform his duties for the purpose
of providing benefits to Participants and their Beneficiaries and
defraying reasonable expenses of administering the Trust.  He shall act
in accordance with the care, skill, prudence and diligence that would
characterize the actions of a prudent man, knowledgeable in the
performance of such duties in similar circumstances with similar
objectives.  Unless under the circumstances it is clearly imprudent, he
shall diversify the investments of the Plan so as to minimize the risk
of large losses.

      If according to the provisions of the Plan and Trust, the Trustee
shall be subject in the management and control of the Fund to the
directions of the Plan Administrator or Sponsor, the Trustees in acting
pursuant to and in reliance on, such directions shall be fully and
completely indemnified and held harmless by the Employer from any
liability, loss or expense (including legal fees) arising out of its
actions so directed.  The Trustee shall be indemnified under these
circumstances notwithstanding that such directions, and the Trustee's
conduct pursuant thereto, may constitute a breach of fiduciary
obligations to the Plan, the Participants and Beneficiaries.

                 ARTICLE IX - TERMINATION OF THE PLAN

      The Plan may be terminated at any time by the Board of Directors
of the Sponsor, in which event the Trust Fund shall be liquidated by the
Trustee in accordance with the written directions of the Sponsor
pursuant to the Plan.  However, in no event, may the Trust Fund revert
to the Employer except as specifically provided by the Plan.

               ARTICLE X - AMENDMENT OF TRUST AGREEMENT

      The Sponsor reserves the right at any time and from time to time,
by action of its Board of Directors, to modify or amend, in whole or in
part, any or all of the provisions of this Agreement and Declaration of
Trust, and provided that no modification or amendment which affects the
rights, duties or responsibilities of the Trustee may be made without
its consent in writing and further provided that no such modification or
amendment shall authorize or permit, at any time, any part of the corpus
or income of the Trust Fund to be used for or diverted to purposes other
than for the exclusive benefit of Participants and their Beneficiaries
under the Plan.

               ARTICLE XI - ADMINISTRATIVE EXPENSES AND
                        COMPENSATION OF TRUSTEE

      The Trust Fund shall bear all brokerage costs and transfer taxes
incurred in connection with the investment and reinvestment of the Trust
Fund and all income taxes or other taxes of any kind whatsoever which
may be levied or assessed under existing or future laws upon or in
respect of the Trust Fund, all expenses incurred in connection with the
acquisition or holdings of real property, any interest therein or
mortgage thereon, and all interest which may be payable or money
borrowed by the Trustee for the purposes of the Trust.  All other
administrative expenses incurred by the Trustee in the performance of
its duties, including fees for legal services rendered to the Trustee,
such compensation to the Trustee as may be agreed upon in writing from
time to time between the Employer and the Trustee, and all other proper
charges and disbursements of the Trustee, shall be paid by the Employer
and, in the event not paid by the Employer, shall be paid by the Trust
Fund; provided, however, no person serving as Trustee who is also an
Employee of the Employer shall receive any compensation from the Trust
Fund, except for reimbursement of expenses properly and actually
incurred.

                          ARTICLE XII - SITUS

      This Agreement and Declaration of Trust shall be administered,
construed and enforced according to the laws of the State of Minnesota
when not superseded by federal law.

      WITNESS WHEREOF, the parties have executed this Agreement this 26th
day of May 1993.

                                       EMPLOYER:

                                       G. R. HERBERGER'S, INC.


                                       By:  ____________________________
                                            Its:  President


                                       By:  _____________________________
                                            Its:  Vice President



                                       FANDEL COMPANY


                                       By:  _____________________________
                                            Its:  President



                                       By:  _____________________________
                                            Its:  Vice President


                                       TRUSTEE:

                                       NORWEST BANK MINNESOTA,
                                       NATIONAL ASSOCIATION

                                       By:  ___________________________
                                            Its:  Asst. Vice President


                                       By:  ___________________________
                                            Its:  Asst. Vice President


                           AMENDMENT NO.  1
                                  TO
                        G. R. HERBERGER'S, INC.
                  401(K) EMPLOYEE STOCK PURCHASE PLAN
                   AND EMPLOYEE STOCK OWNERSHIP PLAN


      WHEREAS, G. R. Herberger's, Inc. (the "Employer") has adopted and
currently maintains the G. R. Herberger's, Inc. 401(k) Employee Stock
Purchase Plan and Employee Stock Ownership Plan (the "ESOP") and has
established the related Employee Stock Ownership Trust (the "Trust");

      WHEREAS, the Employer wishes to amend the ESOP as requested by the
IRS in determining the Plan's status as a qualified plan;

      NOW, THEREFORE, the Employer hereby amends the ESOP as follows:

      1.   Section 6.5 Computation of Years of Service and Breaks in
Service shall be amended by adding the following to the end of the first
paragraph of Section 6.5:

      "Hours of Service for purposes of determining Years of Service and
      Breaks in Service under this Section 6.5 shall include Hours of
      Service with any member of the Employer's Controlled Group."

      2.   Section 6.5(g) shall be amended by deleting the last sentence
of Section 6.5(g) and replacing it with the following sentence:

      "In the case of a Participant's absence from service for a Parental
      Absence as provided under Article VII, the twelve (12) consecutive
      month period beginning on the Employee's Severance from Service
      Date shall not constitute a Break in Service."

      3.   Section 8.1(b) Consent to Distribution Prior to Normal
Retirement Age shall be amended by restating Section 6.l(b)(1) in its
entirety to read as follows:

           "(1) If a Participant terminates his employment with
      the Employer and the value of his vested Account balance is
      not and never was greater than $3,500, the Plan Administrator
      shall direct the distribution of such vested Account balance
      in a lump sum without the Participant's consent."

      4.   Section 9.3 Minimum Contribution, shall be amended by adding
a new Section 9.3(d) to read as follows:

           "(d) For purposes of determining whether or to what
      extent a minimum contribution is required, there shall be
      treated as an Employer Contribution any Elective Deferral
      Contribution made on behalf of a Participant who is a Key
      Employee for the Plan Year.  Any Elective Deferral
      Contribution made on behalf of any Participant who is a Non--
      key Employee for the Plan Year shall not, however, be treated
      as an Employer's contribution for purposes of satisfying the
      minimum contribution requirement of Section 9.3(a)."

      5.   Section 9.5(c) shall be amended replacing the phrase "five
(5) Years of Service" with the phrase "three (3) Years of Service" where
it appears in such Section 9.5(c).

      6.   The foregoing provisions shall be effective as of the
Effective Date of the restatement of the Plan, namely January 1, 1989.


      IN WITNESS WHEREOF, the parties have executed this Amendment No.
1 as of the dates indicated below.


                                       G. R. HERBERGER'S, INC.,
                                            Employer,


Dated: ________________                By ___________________________
                                            Its:  President

Dated: ________________                By _____________________________
                                            Its Vice President of
Operations

                                       NORWEST BANK MINNESOTA, NATIONAL
                                       ASSOCIATION, as Trustee


Dated: ________________                By _____________________________
                                            Its Asst. Vice President

      IN WITNESS WHEREOF, the parties have executed this Amendment No.
2 as of the date indicated below.

Dated:  ____________________           G. R. HERBERGER'S, INC., Sponsor


                                       By _____________________________
                                         Its Vice President - Finance and
Operations

                                       By _____________________________
                                         Its President


Dated:  ____________________           NORWEST BANK MINNESOTA, NATIONAL
ASSOCIATION, as Trustee

                                       By _____________________________
                                         Its Asst. Vice President


                                       By _____________________________
                                         Its Vice President


                            AMENDMENT NO. 2
                                  TO
                        G.R. HERBERGER'S, INC.
                  401(k) EMPLOYEE STOCK PURCHASE PLAN
                                  AND
                     EMPLOYEE STOCK OWNERSHIP PLAN

      WHEREAS, G.R. Herberger's, Inc. (the "Sponsor") has adopted and
currently maintains the G.R. Herberger's Inc. 401(k) Employee Stock
Purchase Plan and Employee Stock Ownership Plan (the "Plan") and has
established the related Employee Stock Ownership Trust (the "rust"); and

      WHEREAS, the Omnibus Budget Reconciliation Act of 1993 ("OBRA '93")
requires that beginning in 1994 a qualified plan such as the Plan may
not take into account compensation in excess of $150,000, indexed for
cost-of-living adjustments in increments of $10,000;

      WHEREAS, the Sponsor wishes to amend the Plan to comply with the
requirements of OBRA '93;

      WHEREAS, the Sponsor wishes to amend the Plan to clarify the
treatment of forfeitures of terminated participants who are 0% vested in
their Account balance; and

      WHEREAS, the Plan needs to be amended, to correctly reflect the
diversification requirements applicable to the Plan.

      NOW, THEREFORE, the Sponsor hereby amends the Plan as follows:

      1.   Section 2.7 Compensation shall be amended by deleting the
last paragraph of such Section 2.7 and adding the following language to
the end of Section 2.7:

           "In addition to other applicable limitations set forth
      in the Plan, and notwithstanding any other provision of the
      Plan to the contrary, for Plan Years beginning on or after
      January 1, 1994, the annual compensation of each Employee
      taken into account under the Plan shall not exceed the OBRA
      '93 annual compensation limit.  The OBRA '93 annual
      compensation limit is $150,000, as adjusted by the
      Commissioner for increases in the cost of living in
      accordance with Code Section 401(a)(17)(B).  The cost-of-living
      adjustment in effect for a calendar year applies to
      any period, not exceeding 12 months, over which compensation
      is determined (determination period) beginning in such
      calendar year.  If a determination period consists of fewer
      than 12 months, the OBRA '93 annual compensation limit will
      be multiplied by a fraction, the numerator of which is the
      number of months in the determination period, and the
      denominator of which is 12.

           For Plan Years beginning on or after January 1, 1994,
      any reference in this Plan to the limitation under Code
      Section 401(a)(17) shall mean the OBRA '93 annual
      compensation limit set forth in this provision.

           If Compensation for any prior determination period is
      taken into account in determining an Employee's benefits
      accruing in the current Plan Year, the Compensation for that
      prior determination period is subject to the OBRA '93 annual
      compensation limit in effect for that prior determination
      period.  For this purpose, for determination periods
      beginning before the first day of the first Plan Year
      beginning on or after January 1, 1994, the OBRA '93 annual
      compensation limit is $150,000

           In determining the Compensation of a Participant, the
      family aggregation rules of Code Section 414(q)(6) shall
      apply, except that in applying such rules, the term "family"
      shall include only the spouse of the Participant and any
      lineal descendants of the Participant who have not attained
      age 19 before the close of the Plan Year.  If the aggregate
      Compensation for the family group exceeds the limitation
      under Code Section 401(a)(17), then the Compensation of the
      family member shall be proportionately reduced so the total
      equals the compensation limit set forth in Code Section
      401(a)(17)."

      2.   Section 6.4 of the Plan shall be amended by adding the
following unnumbered paragraph to the end of Section 6.4:

           "For purposes of this Section 6.4 and subject to
      Section 8.1(b), if upon termination of employment, a
      Participant is 0% vested in his Account balance, such
      Participant shall be deemed to have received a lump sum
      distribution of such vested Account balance and shall
      immediately forfeit the nonvested portion of his Account
      balance, subject to restoration under Section 8.4."

      3.   Section 5.3(b) of the Plan shall be amended effective as of
January 1, 1989 to read as follows:

      (b)  A participant's Qualified Election Period shall be the six
Plan Year period beginning on the latter of (i) the Plan Year in which
the Participant attains age 55; or (ii) the Plan Year in which the
Participant first becomes qualified under subparagraph (a) above.

      4.   Unless specifically provided otherwise, this Amendment No. 2
shall be effective January 1, 1994.



                            AMENDMENT NO. 3
                                  TO
                        G.R. HERBERGER'S, INC.
                  401(k) EMPLOYEE STOCK PURCHASE PLAN
                                  AND
                     EMPLOYEE STOCK OWNERSHIP PLAN


WHEREAS, G.R. Herberger's, Inc. (the "Sponsor") has adopted and
currently maintains the G.R. Herberger's, Inc. 401(k) Employee Stock
Purchase Plan and Employee Stock Ownership Plan (the "Plan") and has
established the related Employee Stock Ownership Trust (the "Trust");
and

WHEREAS, the Sponsor wishes to amend the Plan to allow for employer
matching contributions to be made with respect to certain Elective
Deferrals made by Participants to the Plan; and

WHEREAS, the Sponsor wishes to make several additional modifications to
the Plan.
NOW, THEREFORE, the Sponsor hereby amends the Plan as follows:

1.    Section 2.1 shall be amended and restated as follows:

      Section 2. 1 Account shall mean the entire interest of each
      Participant in the Trust.  The Trustee shall create and maintain
      a separate account for each Participant and shall credit thereto
      the amount of contributions to the Plan and all gains and losses
      allowable thereto.  Within each Participant's Account, separate
      accountings shall be maintained for: (i) Elective Deferral
      Contributions, (ii) Matching Contributions, and (iii) Employer
      Discretionary Contributions, if any, and all gains and losses
      thereon.  That portion of a Participant's Account attributable to
      Elective Deferral Contributions, if any, shall be referred to as
      the Participant's Elective Deferral Account, and that portion of
      a Participant's Account attributable to Matching Contributions, if
      any, shall be referred to as the Participant's Matching Account.

2.    There shall be added to the Plan a new Section 2.2A to read as
      follows:

      Section 2.2A Actual Contribution Percentage ("ACP") shall mean for
      a specified group of Participants for a Plan Year, the average of
      the ratios (calculated separately for each Participant in such
      group to the nearest one-hundredth of one percent) of the amount
      of Matching Contributions made under the Plan on behalf of the
      Participant for the Plan Year to the Participant's Compensation,
      as defined under Section 2.7, for the Plan Year.  Such ACP shall
      not include Matching Contributions that a-re for-felted either to
      correct Excess Aggregate Contributions or because the contributions
      to which they relate are Excess Deferrals, Excess Contributions,
      or Excess Aggregate Contributions.  Compensation shall include
      Compensation for the entire Plan Year, even if the Employee is not
      a Participant for the entire Plan Year, unless a different result
      is required by regulation or statute.  For purposes of determining
      the ratio, of a Participant who is a five percent (5%) owner or one
      of the ten (10) most highly paid Highly Compensated Employees, the
      ratio and the Compensation of such Participant shall include the
      ratio and the Compensation for the Plan Year of Family Members (as
      defined in Code Section 414(q)(6).  Family Members, with respect
      to Highly Compensated Employees, shall be disregarded as separate
      Employees in determining the ratio both for Participants who are
      Non-Highly Compensated and for Participants who are Highly
      Compensated Employees.

3.    Section 2.2A shall be renumbered 2.2B and amended and restated as
      follows:

      Section 2.2B.  Actual Deferral Percentage ("ADP") shall mean, for
      a specified group of Participants for a Plan Year, the average of
      the ratios (calculated separately for each Participant in such
      group to the nearest one-hundredth of one percent) of the amount
      of Employer Contributions actually paid over to the Trust on behalf
      of such Participant for the Plan Year to the Participant's
      Compensation, as defined under Section 2.7, for such Plan Year.

      Compensation shall include Compensation for the entire Plan Year
      even if the Employee is not a Participant for the entire Plan Year
      unless a different result is required by regulation or statute. 
      Employer contribution on behalf of any Participant shall include: 
      (i) any Elective Deferrals made pursuant to the Participant's
      Elective Deferral Agreement, including Excess Elective Deferrals
      of Highly-Compensated Employees, but excluding Excess Elective
      Deferrals of Non-Highly Compensated Employees that arise solely
      from Elective Deferrals made under the Plan or plans of this
      Employer; and (ii) at the election of the Employer, Matching
      Contributions.  The actual deferral ratio for a Participant who
      fails to make Elective Deferrals is zero.  For purposes of
      determining the deferral ratio of a Participant who is a five
      percent (5 %) owner or one of the ten (10) most highly-paid Highly
      Compensated Employees, the deferral ratio and the Compensation of
      such Participant shall include the deferral ratio and the
      Compensation for the Plan Year of Family Members (as defined in
      Code Section 414(q)(6)).  Family Members, with respect to Highly
      Compensated Employees, shall be disregarded as separate Employees
      in determining the deferral ratio both for Participants who are
      Non-Highly Compensated and for Participants who are Highly
      Compensated Employees.

4.    There shall be added to the Plan a new Section 2.14A to read as
      follows:

      Section 2.14A Excess Aggregate Contribution shall mean with respect
      to any Plan Year, the excess of:

      (a)  The aggregate amount of Matching Contributions actually taken
      into account in computing, the ACP of Highly Compensated Employees
      for such Plan Year over,

      (b)  The maximum amount of such Matching Contributions for the
      Highly Compensated Employees permitted by the ACP test (determined
      by reducing Matching Contributions made on behalf of Highly
      Compensated Employees in order of the ACP beginning with the
      highest of such percentages).  Such determination shall be made
      after first determining Excess Elective Deferrals pursuant to
      Section 2.14C and then determining Excess Contributions pursuant
      to Section 2.14B.

5.    Section 2.14A shall be renumbered 2.14B.

6.    Section 2.14B shall be renumbered 2.14C.

7.    There shall be added to the Plan a new Section 2.21A to read as
      follows:

      Section 2.21A Matching Contribution shall mean an Employer
      contribution made to this Plan or any other defined contribution
      plan on behalf of a Participant on account of a Participant's
      Elective Deferral, under a plan maintained by the Employer.

8.    There shall be added to the Plan a new Section 4. 1 B to read as
      follows:

      Section 4.1B Employer Matching Contributions

      For each Plan Year, the Employer may contribute. on behalf of each
      Participant who has made Elective Deferral Contributions for the
      Plan Year, pursuant to an Agreement under Section 4.1A of the Plan,
      and has elected to invest such Elective Deferral Contributions in
      Employer Stock, pursuant to Section 5.4 of the Plan, a
      discretionary Matching Contribution of an amount equal to a
      percentage of' the Participant's Compensation contributed as an
      Elective Deferral Contribution and invested in Employer Stock
      (which is not subsequently returned to the Participant as a
      corrective distribution, pursuant to Section 4.13), the exact
      percentage of which is to be determined each year by the Employer.

9.    Section 4.2 shall be amended and restated as follows:

      Section 4.2 Time of Payment and Form of Contribution

      The Employer contributions, if any, shall be paid to the Trustee
      either in cash or Employer Stock as the Board of Directors may from
      time to time determine.  In determining the amount of the Employer
      contributions, shares of Employer Stock will be valued at their
      then Fair Market Value Per Share.  The Employer contributions shall
      be paid to the Trustee on or before the due date for filing its
      federal income tax return including extensions, for the fiscal year
      of the Employer with respect to which the contributions were made.

      Elective Deferral Contributions shall be paid to the Trustee as
      soon as the amount can be reasonably identified and separated from
      the Employer's other assets.  Payment shall in any event be made
      within 30 days after the Participant would otherwise have received
      the amount withheld from Compensation on account of the Elective
      Deferral.

      The Employer Matching Contributions, if any, shall be paid to the
      Trustee as soon as the amount can be reasonably computed and
      identified and separated from the Employer's other assets.  The
      Employer Matching Contributions shall be paid to the Trustee on or
      before the due date for filing its federal income tax return,
      including extensions, for the fiscal year of the Employer with
      respect to which the contributions were made.

10.   Paragraph (b) of Section 4.3 of the Plan shall be amended and
      restated to read as follows:

      (b)  Financed Shares acquired with the proceeds of an Acquisition
      Loan under Section 4.3 of the Trust shall be added to and
      maintained in a Shares Suspense Account.  As the Employer makes
      ESOP contributions to the Plan for a Plan Year and the Trustee
      makes payments on the Acquisition Loan, such Financed Shares shall
      be released from the Shares Suspense Account and allocated as of
      the last day of the Plan Year for which the contribution was made
      to the Accounts of the Participants in the manner provided in
      paragraph (a) above.  The Number of Financed Shares to be released
      from the Shares Suspense Account for each Plan Year shall be in an
      amount equal to the number of currently encumbered Financed Shares
      multiplied by one of the two fractions provided in subparagraphs
      (1) and (2) below.  The Plan Administrator shall deter-mine which
      fraction to use at the time of each such loan, provided, however,
      that the Plan Administrator may use the fraction in subparagraph
      (2) only if the following rules apply: (i) the loan must provide
      for annual payments of ' principal and interest at a cumulative
      rate that is not less rapid at any time than level annual payments
      of such amounts for 10 years; and (ii) interest included in any
      payment is disregarded only to the extent that it would be deter-mined
      to be interest under standard loan amortization tables.  In
      addition, subparagraph (2) is not applicable from such time . that,
      by reason of a renewal, extension, or refinancing, the sum of the
      expired duration of the loan, the renewal period, the extension
      period, and the duration of a new loan exceeds 10 years.  If such
      loan fails to comply with these rules, the Plan Administrator shall
      use the method set forth in subparagraph (1).

           (1)   The numerator of the fraction is the total payments of
           principal and interest made during the Plan Year, and the
           denominator of the fraction is the total payments of
           principal and interest made during the Plan Year plus the
           total payments of principal and interest due under the loan
           for all future Plan Years.

           (2)   Thee numerator of the fraction is the total payments of
           principal made during the Plan Year, and the denominator of
           the fraction is the total payments of principal made during
           the Plan Year plus the total payments of principal due under
           the loan for all future Plan Years.

      If the interest rate under the loan is variable the above
      calculation must be made using the interest rate which is
      applicable as of the end of the Plan Year in which such calculation
      is made.  Financed Shares of different classes must be released
      from encumbrance in equal percentages.

11.   There shall be added to the Plan a new Section 4.3A to read as
      follows:

      Section 4.3A Allocation of Matching Contributions

      Any Matching Contributions made to the Plan with respect to the
      Plan year shall be allocated to the Account of each eligible
      Participant who made an Elective Deferral and invested such
      Elective Deferral in Employer Stock, as of the last day of the Plan
      Year on the same basis as the Employer makes the Matching
      Contributions under Section 4.1B of the Plan.

12.   Section 4.5 of the Plan shall be amended and restated to read as
      follows:

      Section 4.5 Advance Employer Contributions

      In the event that a part or all of an Employer's contribution
      (other than pursuant to Participant's Elective Deferral
      Contributions or Matching Contributions) for a Plan Year is paid
      before the last day of a Plan Year, such advance contribution shall
      be held by the Trustee as a separate fund, and, along with the net
      income and any change in value of such separate fund, allocated
      among the Accounts of the Participants as of the last day of the
      Plan Year pursuant to Section 4.3. In the event that the Plan is
      terminated before the last day of the Plan Year, all such advance
      contributions, including any amount treated as an advance
      contribution under Section 4.6, shall be returned to the Employer
      to the extent provided in Section 4.10.  

13.   Paragraph (a) of Section 4. 1 1 shall be amended and restated to
      read as follows:

      (a)  Any cash dividends received by the Trustee on Employer Stock
      allocated to the Accounts of Participants (or former Participants
      or Beneficiaries) may be: (i) retained in the Participants'
      applicable Accounts (and invested by the Trustee under the same
      rules as for the other assets of such Accounts); (ii) used to make
      payments on an Acquisition Loan the proceeds of which were used to
      acquire the Employer Stock with respect to which the dividend is
      paid (provided that the applicable requirements of Code Section
      404(k)(2) are satisfied); and/or (iii) paid to such Participants
      (or former Participants or Beneficiaries), all at the sole
      discretion of the Employer (to be applied in a nondiscriminatory
      manner).  If the dividends are to be paid to the Participants (or
      former Participants or Beneficiaries) the dividends may, at the
      election of such Participants (or former Participants or
      Beneficiaries), be paid to the applicable Participants (or former
      Participants or Beneficiaries) in a current payment in cash or be
      retained in the Trust.  Any such dividends for which a current cash
      payment is to be made must be made within 90 days of the end of the
      Plan Year in which the dividends are received by the Trustee.  The
      Employer may elect to pay any such cash dividend directly to the
      Participants or Beneficiaries.  Any such payment of cash dividends
      on shares of Employer Stock shall not be treated as a distribution
      under the Plan.

14.   The first sentence of subparagraph (b)(1) of Section 4. 1 1 shall
      be amended and restated to read as follows:

      A portion (or all) of the Employer Stock released from the Shares
      Suspense Account pursuant to Section 4.3(b) as a result of the use
      of the cash dividend on Employer Stock acquired with the proceeds
      of the Acquisition Loan (whether such Employer Stock is allocated
      or unallocated) to make payments on the Acquisition Loan shall
      first be allocated to Participants' Accounts in accordance with
      this Section 4. 1 1 (b)(1).

15.   Paragraph (a) of Section 4.13 shall be amended and restated to read
      as follows:

      (a)  In General.  For each Plan Year, the Plan shall satisfy the
      non-discrimination test in Code Section 40 1 (k) and 40 1 (m) in
      accordance with Final Treasury Regulation Section 1.401(k)-l and
      Final Treasury Regulation Sections 1.401(m)-l and -2.  The Code and
      Regulation Sections are incorporated herein by this reference.

16.   Paragraph (h) of Section 4.13 shall be revoked.

17.   Section 4.13 shall be amended to add to the end thereto new
      Paragraphs (h) through (o) which shall read as follows:

      (h)  The ACP Test.  In accordance with Code Section 401(m), the
      ACP for the group of eligible Participants for any Plan Year who
      are Highly Compensated Employees must satisfy one of the following
      tests:

           (1)   The ACP for the Highly Compensated Employees may not be
           more than the ACP for all Non-Highly Compensated Employees
           multiplied by 1.25; or

           (2)   The ACP for the group of Highly Compensated Employees
           is not more than the ACP for all Non-Highly Compensated
           Employees multiplied by two (2) and the difference between
           the ACP is not more than two (2) percentage points.

      (i)  Special Rules.  For purposes of Section 4.13(b):

           (1)   Matching Contributions will be considered made for a
           Plan Year if made no later than the end of the twelve month
           period beginning on the day after the close of the Plan Year.

           (2)   If two or more plans which include cash or defer-red
           arrangements (as defined under Treas.  Reg. Section 1.401(k)-I(a)(2)
           and referred to for purposes of this Section as
           "Arrangements") are considered one plan for the purposes of
           Code Section 401(a)(4) or 401(b), and to satisfy Code Section
           401(m), the Arrangements included in such plans shall be
           treated as one Arrangement provided the Arrangements have the
           same Plan Year.

           (3)   If a Highly Compensated Employee is a Participant under
           two (2) or more Arrangements of the Employer or a member of
           the Employer's Controlled Group and such Arrangements are
           aggregated on a mandatory or permissive basis to satisfy the
           requirements Of Code Sections 401(m), 401(a)(4) or 410(b),
           all such Arrangements shall be treated as one Arrangement for
           the purpose of determining the ACP with respect to such
           Highly Compensated Employee.  Any Arrangement ending with or
           within the same calendar year shall be aggregated for
           purposes of determining the ACP with respect to such Highly
           Compensated Employee and the aggregate ACP shall be treated
           as if made under each Arrangement.  However, plans required
           to be disaggregated under Code Section 401(m) regulations
           shall be treated as separate plans.

           (4)   The Employer shall maintain records sufficient to
           demonstrate satisfaction of the ACP test.

           (5)   The determination and treatment of the ACP amounts of
           any Participant shall satisfy such other requirements as may
           be prescribed by the Secretary of the Treasury.

      (j) Correction Excess Aggregate Contributions.  If the ACP of the
      Highly Compensated Employees would exceed the limits in 4.13(h),
      the Plan Administrator shall correct the ACP, determine the amount
      of Excess Aggregate Contributions and reduce such Excess Aggregate
      Contributions as follows:

           (1)   The ACP of the Highly Compensated Employee with the
           highest ACP shall be reduced by having his/her Excess
           Aggregate Contributions under 4.13(h) be forfeited, if
           forfeitable, or distributed to the Highly Compensated
           Employee to whom they apply on a pro rata basis from the
           Highly Compensated Employee's Matching Contribution Account.

           (2)   If the ACP test of the Highly Compensated Employees
           continues to exceed the limits in Section 4.13(h) after
           reducing the ACP of the Highly Compensated Employee with the
           highest ACP, then the Plan Administrator will continue to
           reduce the ACP similarly by this method of leveling to the
           ACP of the Highly Compensated Employee with the next highest
           ACP until such ACP test is satisfied.

           (3)   Forfeitures of Excess Aggregate Contributions shall be
           reallocated to the Accounts of Non-Highly Compensated
           Employees.  After the allocation of all other Forfeitures of
           the Plan, Forfeitures of Excess Aggregate Contributions shall
           be reallocated to the Matching Contribution Account of each
           Non-Highly Compensated Employee, who made Elective Deferral
           Contributions to the Plan for the Plan Year during which such
           Excess Aggregate Contributions are attributable, in the ratio
           which each of such Non-Highly Compensated Employee's
           Compensation bears to the Compensation of all such Non-Highly
           Compensated Employees' Compensation for the Plan Year.

      (k)  Multiple Use of Alternative Limitation.  To satisfy the ADP
      test and the ACP test, both tests may not rely on the alternative
      method, namely Section 4.13(b)(2) and Section 4.13(h)(2) above. 
      The ADP test and the ACP test must satisfy the following "aggregate
      limit", which is the sum of:

           (1) 125 percent of the greater of (1) the ADP for the Non-Highly
           Compensated Employees for the Plan Year, or (ii) the
           ACP of the Non-Highly Compensated Employees, and

           (2)   Two (2) plus the lesser of the ADP or ACP for the Non-Highly
           Compensated Employees, but not more than 200% of the
           lesser of such ADP or ACP.

      "Lesser" shall be substituted for "greater" in (1) above,
      and,"greater" shall be substituted for "lesser" after "Two (2) plus
      the" in (2) above, if a larger "aggregate limit" results.

      The Plan Administrator will correct multiple use of the alternative
      limitation by first reducing the ACP of Highly Compensated
      Employees in order of their contribution percentages beginning with
      the highest of such percentages and as further specified in Section
      4.130) above.

      (l)  When to Distribute Excess Amounts.  Distribution of such
      Excess Contributions and Excess Aggregate Contributions shall be
      made no later than the last day of the Plan Year immediately
      following the last day of the Plan Year in which such excess
      amounts apply.  If such excess amounts are distributed more than
      2 1/2 months after the last day of the Plan Year in which such excess
      amounts arose, the Code imposes a ten percent (10%) excise tax on
      the Employer with respect to such amounts.

      (m) Correction of Excess Aggregate Contributions for "Family
      Members".  Excess Aggregate Contributions of Participants who are
      subject to "family member" aggregation rules shall be allocated
      among the "family members" in proportion to the Matching
      Contributions (or amounts treated as Matching Contributions) of
      each "family member" that is combined to determine the combined
      ACP.

      (n)  Income Allocable to Excess Aggregate Contributions.  The
      income allocable to Excess Aggregate Contributions for the Plan
      Year in which such excess amounts apply shall be distributed along
      with distributions designated as Excess Aggregate Contributions for
      the Plan Year.  Income allocable to such Excess Aggregate
      Contributions shall be equal to allocable gains and income, less
      allocable losses and expenses for such Plan Year.  The Plan shall
      allocate income for this section in the same manner as set forth
      in Section 5. 1 of the Plan.

      No income shall be allocated to Excess Aggregate Contributions for
      the period between the end of the Plan Year and the date of
      distribution (the "gap period").

      (o)  Excess Aggregate Contributions as Annual Additions.  Any
      Excess Aggregate Contributions made pursuant to this Section shall
      be treated as an Annual Addition under Section 4.6 of the Plan.

18.   There shall be added to the Plan a new Section 4.15:

      Section 4.15. Matching Contribution

           (1)   All Matching Contributions made by the Employer shall
           be deposited in the appropriate Participant's Account.  Each
           such Matching Contribution Account shall be credited with
           income applicable to such Matching Contribution.

19.   Section 5.1 of the Plan shall be amended and restated as follows:

      Section 5. 1. Trust Fund and Allocation of Ear

      The Trustee shall maintain or cause to be maintained Accounts which
      shall accurately reflect, from time to time, the value of the
      interest of each Participant in the Trust Fund resulting from the
      contributions of the Employer allocated to each Participant.  In
      this condition the Accounts shall reflect each Participant's share
      of interest, dividends, realized and unrealized gains and income
      from all source ' s, less realized and unrealized losses and
      expenses (other than those to be borne by the Employer in
      accordance with this Plan).  Such sum shall be determined as of the
      Valuation Date of each Plan Year and, after allocating the (i)
      Employer ESOP Contributions, (ii) Elective Deferral Contributions,
      and (iii) Matching Contributions for such Plan Year, allocated as
      a credit or charge to the Account of each Participant in the same
      proportion that the balance of the Account of each Participant as
      of the date following the last Valuation Date bears to the total
      of the balances of the Accounts of all Participants as of such
      date; provided, however, that distribution payments made during the
      Plan Year, but prior to the Valuation Date shall first be deducted
      from such balances.

20.   Section 5.4 of the Plan shall be amended and restated as follows:

      (a)  Elective Deferral Contributions and Matching Contributions to
      the Plan together with any earnings thereon shall be deposited in
      the Trust Fund and held temporarily in a stable income or similar
      fund designed to protect principal at a rate of return competitive
      with money market funds (the "Fund") until such monies are used to
      acquire Employer Stock.

      (d)  The Participant's Elective Deferral Account and Matching
      Contribution Account which is invested in the Fund at the annual
      purchase date shall be used to purchase Employer Stock unless
      other-wise directed by the Participant as to the Participant's
      Elective Deferral Contributions, in which case such monies shall
      continue to be invested in accordance with paragraph (a) above,
      until the next annual purchase of Employer stock.

21.   The vesting schedule contained in Paragraph (a) of Section 6.7 of
      the Plan shall be amended and restated to provide as follows:


             Fewer than 5 years                                0%
             5 years but fewer than 6                         60%
             6 years but fewer than 7                         80%
             7 years of more                                 100%

22.     Subparagraph (c)(1) of Section 8.5 of the Plan shall be amended in
        its entirety to provide as follows:

   (1)  The amount deferred is adequately secured in the following
   manner: a promissory note shall be given to the Participant, the
   full payment of which could be required by the holder if the
   repurchaser defaults in the payment of a scheduled installment
   payment, together with a pledge of the Employer Stock being
   repurchased as adequate security for the outstanding amount of the
   note.  In addition, if the term of the installment obligation
   exceeds five (5) years, the repurchaser must give the holder
   additional adequate security for the outstanding amount of the
   note.

23.     Paragraph (b) of Section 8.13 shall be amended and restated to read
        as follows:

   (b)  If a Participant elects to withdraw all or part of his vested
   Account balance by making a written request for a distribution,
   then the distribution of the Participant's vested Account balance
   for which an election is made shall be made as follows: A
   distribution shall be made within one year after the end of the
   Plan Year to which the election applies in an amount equal to the
   requested amount, but not more than the greater of (i) an amount
   determined by the Plan Administrator for such Plan Year or (ii) the
   maximum annual distribution allowed under Section 498OA(c)(1) for
   non-lump sum distributions without incurring an excise tax, for the
   Plan Year in which the request is made.  The amount to be
   determined by the Plan Administrator shall be determined for each
   Plan Year as of the last day of the Plan Year, and may be changed
   from year to year.  Any requested amount which exceeds the amount
   to be distributed in the first year shall be distributed in
   substantially equal installments over a period not to exceed ten
   (10) years, commencing with the year following the year in which
   the initial distribution is made.

24.     Paragraph (a) of Section 8.15 shall be amended to add to the end
        thereto the following language:

   The Plan Administrator shall provide a Distributee with notice of
   this right not less than 30 days or more than 90 days before the
   distribution, provided that distributions may commence less than 30
   days after notice is given if:

        The Plan Administrator clearly informs the Distributee that
        the Distributee has a right to a period of at least 30 days
        after receiving- the notice to consider the decision of
        whether or not to elect a distribution (and, if applicable, a
        particular distribution option), and


   The Distributee after receiving the notice, affirmatively elects a
distribution.

IN WITNESS WHEREOF, the parties have executed this Agreement as of the
dates indicated below.

                                 G.R. HERBERGER'S, INC., Employer

Dated:  ________________________ By:  ____________________________
                                   Its:  President 

                                 By:  ____________________________
                                   Its:  Vice President



                                 NORWEST BANK MINNEAPOLIS, NATIONAL
                                 ASSOCIATION, as Trustee

Dated:  _________________________     By:  _____________________________
                                   Its:    Asst. Vice President

                                 By:  _____________________________
                                      Vice President


                                 NO. 4
                                  TO
                        G.R. HERBERGER'S, INC.
                  401(k) EMPLOYEE STOCK PURCHASE PLAN
                                  AND
                     EMPLOYEE STOCK OWNERSHIP PLAN


WHEREAS, G.R. Herberger's, Inc. (the "Sponsor") has adopted and
currently maintains the G.R. Herberger's, Inc. 401(k) Employee Stock
Purchase Plan and Employee Stock Ownership Plan (the "Plan") and has
established the related Employee Stock Ownership Trust (the "Trust");
and

WHEREAS, the Sponsor wishes to amend the Plan to clarify certain
provisions of the Plan; NOW, THEREFORE, the Sponsor hereby amends the
Plan as follows:

1. Section 2.15 shall be amended and restated as follows:

   Section 2.15 Fair Market Value Per Share shall mean that value per
   share as determined by the Plan Administrative Committee, provided
   that in determining Fair Market Value Per Share the Plan
   Administrative Committee shall obtain and rely upon a valuation
   made by an independent appraiser, who satisfies the requirements
   contained in Section 170(a)(1) of the Code and the Regulations
   prescribed thereunder.

2. Section 5.2 shall be amended and restated as follows:

   Section 5.2 Determination of Market Value

   The Trustee shall, as provided in the Agreement and Declaration of
   Trust, ascertain and certify the fair market value of the Trust
   Fund as of the Valuation Date.  Such valuation shall include the
   Employer's contribution with respect to such Plan Year.  Similar
   valuations shall be made at such other times as necessary for the
   purpose of determining the value of a Participant's Account.  In
   determining the fair market value of the Fund, the Trustee shall
   use the Fair Market Value Per Share of the Employer Stock.

3. The fifth paragraph of Paragraph (a)(ii) of Section 8.1 shall be
   amended and restated as follows:

   The amount of any such earlier distribution shall be made in an
   amount up to the full amount of the Participant's vested Account
   balance but not in excess of a maximum distribution amount as
   determined by the Plan Administrator for the Plan Year in which the
   request is made.  The amount determined by the Plan Administrator
   shall be determined for each Plan Year as of the last day of the
   Plan Year, and may be changed from year to year.  Any requested
   amount which exceeds the amount to be distributed in the first year
   shall be distributed in substantially equal installments over a
   period not to exceed ten (10) years, commencing with the year
   following the year in which the initial distribution is made;
   provided, however, that each subsequent installment will be subject
   to the maximum amount for such Plan Year, as determined pursuant to
   this Section 8. 1 (a)(ii).

4. Paragraph (b) of Section 8.13 shall be amended and restated as
follows:

   (b)  If a Participant elects to withdraw all or part of his vested
   Account balance by making a written request for a distribution,
   then the distribution of the Participant's vested Account balance
   for which an election is made shall be made as follows: A
   distribution shall be made within one year after the end of the
   Plan Year to which the election applies in an amount equal to the
   requested amount, but not more than the greater of (i) an amount
   determined by the Plan Administrator for such Plan Year or (ii) the
   maximum annual distribution allowed under Section 498OA(c)(1) for
   non-lump sum distributions without incurring an excise tax, for the
   Plan Year in which the request is made.  The amount to be
   determined by the Plan Administrator shall be determined for each
   Plan Year as of the last day of the Plan Year, and may be changed
   from year to year.  Any requested amount which exceeds the amount
   to be distributed in the first year shall be distributed in
   substantially equal installments over a period not to exceed ten
   (10) years, commencing with the year following the year in which
   the initial distribution is made; provided, however, that each
   subsequent installment will be subject to the maximum amount for
   such Plan Year, as determined pursuant to this Section 8.13(b).

5. Section 10.4 shall be amended and restated as follows:

   Section 10.4 Plan Administrative Committee

   The Board of Directors of the Sponsor may, in its discretion,
   appoint a committee of one or more persons, to be known as the Plan
   Administrative Committee (Committee) to act as the Plan
   Administrator in performing the duties of the Sponsor; provided,
   however, that in determining the Fair Market Value Per Share
   pursuant to Section 2.15, the Committee shall act as agents of the
   Trustee and not as Plan Administrator.  The members of the
   Committee shall serve at the pleasure of the Board of Directors;
   they may be officers, directors, or Employees of the Employer or
   any other individuals.  Any member may resign by delivering his
   written resignation to the Board of Directors and to the Committee. 
   Vacancies in the Committee arising by resignation, death, removal
   or otherwise, shall be filled by the Board of Directors.  The
   Sponsor shall advise the Trustee in writing of the names of the
   members of the Committee and of changes in membership from time to
   time.


IN WITNESS WHEREOF, the parties have executed this Agreement as of the
dates indicated below.

                                 G.R. HERBERGER'S, INC., Employer

Dated:  ________________________ By:  ____________________________
                                   Its:  President

                                 By:  ____________________________
                                   Its:  Vice President



                                 NORWEST BANK MINNEAPOLIS, NATIONAL
                                 ASSOCIATION, as Trustee

Dated:  _________________________     By:  _____________________________
                                   Its:    Asst. Vice President

                                 By:  _____________________________
                                      Vice President


                          AMENDMENT NO. 5 TO
                        G.R. HERBERGER'S, INC.
               401 (k) EMPLOYEE STOCK PURCHASE PLAN AND
                     EMPLOYEE STOCK OWNERSHIP PLAN


   WHEREAS, G.R. Herberger's, Inc. (the "Sponsor") has adopted and
currently maintains the G. R. Herberger's, Inc. 401 (k) Employee Stock
Purchase Plan and Employee Stock Ownership Plan (the "Plan") and has
established the related Employee Stock Ownership Trust (the "Trust");
and

   WHEREAS, the Sponsor has retained the right to amend. the Plan
under Section 13.1 of the Plan; and

   WHEREAS, due to the changing nature of the Employer Stock it may
hold in the future, when such Employer Stock is publicly traded;

   NOW, THEREFORE, the Sponsor hereby amends the Plan in the following
respects:

   1.   Section 2.15, "Fair Market Value Per Share" shall mean that
value per share determined as follows:

   (a)  If the Employer Stock is traded on a national securities
   exchange or admitted to unlisted trading privileges on such
   exchange, the fair market value on any given day shall be the
   closing sales price for the Employer Stock on such day, as reported
   in the Wall Street Journal or other newspaper of general
   circulation;

   (b)  If the Employer Stock is not listed on a national securities
   exchange, the fair market value on any given day shall be the
   closing sale price for the Employer Stock on the NASDAQ National
   Market System on such date, as reported in the Wall Street Journal
   or other newspaper of general circulation;

   (c)  If the Employer Stock is not listed on a national securities
   exchange, is not admitted to unlisted trading privileges on any
   such exchange, and is not eligible for inclusion on the NASDAQ
   National Market System, the fair market value on any given day
   shall be the average of the closing representative's bid and asked
   prices on such day, as reported on the NASDAQ National Market
   System, and if not reported on such system, then as reported by the
   National Quotation Bureau, Inc. or such other publicly available
   compilation of the bid and asked prices of such common stock in any
   over-the-counter market on which the Employer Stock is traded;

   (d)  If no public trading market for the Employer Stock exists, the
   fair market value on any given day shall be an amount determined by
   the Plan Administrator provided that in determining Fair Market
   Value Per Share, the Plan Administrator shall obtain and rely upon
   an evaluation made by an independent appraiser, provided such
   appraiser satisfies requirements similar contained in the
   Regulations prescribed under Section 170(a)(i) of the Code.

   2.   Subsection 2.19(d) shall be deleted in its entirety.

   3.   Section 2.33, "Valuation Date" shall be amended by deleting
the section and replacing it with the following language:

   "Valuation Date" shall mean the last day of each Plan Year and, in
   addition, any day of the Plan Year upon which the Fair Market Value
   Per Share of Employer Stock and the fair market value of all other
   investments can be determined in accordance with Sections 2.15 and
   5.2."

   4.   Subsection 4.13(m) shall be deleted in its entirety.

   5.   A new subsection (f) shall be added to Section 5.4 to read as
follows:

   "The Trustee shall purchase Employer Stock required for employee
   investment under the 401 (k) Employee Stock Purchase Plan on the
   open market or otherwise, with no obligation being imposed on the
   Plan Sponsor or any member of its Controlled Group to sell Employer
   Stock to the Trustee."

   6.   Subsection 6.2(a) shall be amended by deleting the text in the
third line which immediately follows the parenthetical, and replacing it
with the following:

   "shall have his interest in that portion of this Account
   attributable to Employer and Matching Contributions determined in
   accordance with the following schedule:"

   7.   Subsection 6.2(b) shall be amended by deleting the text in the
third line which immediately follows the parenthetical, and replacing it
with the following:

   "shall have his interest in that portion of this Account
   attributable to Employer and Matching Contributions determined in
   accordance with the following schedule:"

   8.   Subsection 6.7(a) shall be amended by deleting the third line,
and replacing it with the following:

   "his interest in that portion of this Account attributable to
   Employer and Matching Contributions determined in accordance with
   the following schedule:"

   9.   Subsection 6.7(b) shall be amended by deleting the second line
and replacing it with the following:

   "Employee misconduct shall have his vested interest in that portion
   of this Account attributable to Employer and Matching Contributions
   determined in accordance with the following schedule:"

   10.  Section 8.1, subsection (a)(ii) shall be amended by deleting
the second paragraph of subsection (a)(ii) and replacing it with the
following language:

   "Notwithstanding anything contained in this Article VIII to the
   contrary, any Participant who is eligible to receive a distribution
   and who requests an immediate distribution of such Participant's
   Elective Deferral Account shall receive a distribution of such
   Elective Deferral Account in Employer Stock as soon as practicable
   following such request unless the Participant has directed that his
   Elective Deferral Account be held in cash, in which case, the
   Elective Deferral Account shall be distributed in cash."

   11.  Section 8.1, subsection (a)(ii) Small be amended by deleting
the third paragraph of that Section and replacing it with the following
language:

   "Amounts to be distributed under this Section 8.'l (a) (ii) prior
   to the end of the fifth Plan Year following the Plan Year in which
   Participant separated from service shall be distributed in the form
   of Employer Stock except that partial shares, any Participant
   Elective Deferral Account assets held in cash subject to the
   Participant's direction and any dividends shall be paid in cash."

The remainder of Section 8.1 (a) (ii) shall remain in its current form.

   12.  Section 8.1, subsection (c)(i) shall be deleted and replaced
with the following language:

   "(c) Required Distributions Before Death

   (i)  General Rule.  Effective January 1, 1997, distribution of a
   Participant's Account must be made or commenced to the Participant
   not later than April 1 of the calendar year following the calendar
   year in which the later of two events occurs: (A) the Participant
   attains age 70@; or (B) the Participant retires from active
   employment.  Between January 1, 1989 and January 1, 1997,
   distribution of a Participant's Account must be made or commenced
   to the Participant not later than April 1 of the calendar year
   following the calendar year in which the Participant attains age
   70%, regardless of whether the Participant is actually retired from
   active employment."

   13.  Section 8.3 "Form of Distribution" shall be amended by
deleting subparagraph (a) and replacing it with the following language:

   "(a) Distribution of a Participant's Account shall be made in whole
   shares of Employer Stock valued at its Fair Market Value Per Share
   as of the date set forth in Section 5.2. Balances representing
   fractional shares, dividends and Elective Deferral Account assets
   held in cash at the Participant's direction will be distributed in
   cash.  In the event Employer Stock is not available for
   distribution on the date a distribution is due hereunder, the
   trustee shall hold such amount until Employer Stock is acquired."

   14.  Section 8.5 "Put Option" shall be amended by adding the
following sentence at the beginning of the Section:

   "(a) This Section 8.5 shall only apply if the Employer Stock is not
   publicly traded at the time of distribution."

The remaining subsections of Section 8.5 shall be redesignated (b)
through (f).

   15.  Section 8.6 "Right of First Refusal" shall be amended by
adding the following sentence at the beginning of the Section:

   "(a) This Section 8.6 shall only apply if the Employer Stock is not
   publicly traded at the time of distribution."

The remaining subsections of Section 8.6 shall be renumbered (b) through
(f).

   16.  Section 8.13 "Distribution Upon Attaining Age 59@" shall be
amended by adding a new subsection (c) to read as follows:

   "(c) Any distributions under this Section shall be made in Employer
   Stock with respect to whole shares, valued at their Fair Market
   Value Per Share as of the date set forth in Section 5.2 hereof. 
   Balances representing fractional shares, dividends and Elective
   Deferral Account assets held in cash at the direction of the
   Participant will be distributed in cash."

   17.  Section 8.14 shall be amended by adding a new subsection (g)
to read as
follows:

   "(g) Any distributions under this Section shall be made in Employer
   Stock with respect to whole shares, valued at their Fair Market
   Value Per Share as of the date set forth in Section 5.2 hereof. 
   Balances representing fractional shares, dividends and account
   assets held in cash at the direction of the Participant will be
   distributed in cash."


   18.  Subsection 10.2(a) shall be deleted and replaced with the
following:

   "The Plan Administrator shall be responsible for, and shall have
   the discretionary authority to control and manage, the operation
   and administration of the Plan."

   19.  The first sentence of Subsection 10.2(b) shall be deleted and
replaced with the following:

   "The Plan Administrator shall have the discretionary authority to
   interpret the Plan and shall determine all questions arising in the
   administration, interpretation, and application of the Plan,
   including but not limited to questions of eligibility and the
   status and rights of Participants, Beneficiaries and other
   persons."

   20.  Section 10.4 shall be deleted in its entirety and replaced
with the following:

   "10.4 Plan Administrative Committee.  The Board of Directors of the
   Sponsor may, in its discretion, appoint a committee of one or more
   persons, to be known as the Plan Administrative Committee
   ("Committee") to act as the Plan Administrator.  The members of the
   Committee shall serve at the pleasure of the Board of Directors,
   they may be officers, directors, or Employees of the Employer or
   any other individuals.  Any member may resign by delivering his
   written resignation to the Board of Directors and to the Committee. 
   Vacancies in the Committee arising by resignation, death, removal
   or otherwise, shall be filled by the Board of Directors.  The
   Sponsor shall advise the Trustee in writing of the names of the
   members of the Committee and of changes in membership from time to
   time."

   21.  Section 10.9 shall be amended by adding a new subsection (c)
to read as
follows:

   " (c) If the Employer Stock is publicly traded, a Participant shall
   be entitled to direct the Trustee as to the manner in which voting
   rights of the Employer Stock allocated to his Account are to be
   exercised with respect to all corporate matters subject to
   shareholder vote."

   Subsections (c) and (d) shall be redesignated (d) and (e).

   22.  The first sentence of Section 13.1 shall be amended by
inserting a period immediately following "advisable" and deleting the
remainder of the sentence.

   23.  Article XIII shall be amended by adding the following Section
13.4:

   "13.4 Amendment of Vesting Schedule.  At any time that the vesting
   schedule of the Plan is amended, or the Plan is amended in any way
   that directly or indirectly affects the computation of the
   Participant's nonforfeitable interest in his Account, each
   Participant who has completed at least three Years of Service,
   whether or not consecutive, may elect to have his vested interest
   in his Employer and Matching Contributions Accounts determined
   under the vesting schedule in effect prior to such amendment.  A
   Participant shall deliver such written election to the Plan
   Administrator at any time within 60 days after the later of the
   date: (a) the amendment is adopted; (b) the amendment becomes
   effective; or (c) the Participant is issued written notice of the
   amendment.

   "An election under this Section shall be irrevocable.  For purposes
   of this Section, a Participant shall be considered to have
   completed three Years of Service if he shall have completed such
   years prior to the end of the period during which he could make an
   election hereunder."


   Except as where otherwise noted, this Amendment shall be effective
January 1, 1997.

   IN WITNESS WHEREOF, the parties have executes this Agreement as of
the dates indicated below:


                                 G.R. HERBERGER'S, INC., Sponsor

Dated:  ________________________ By:  ____________________________
                                   Its:  President

                                 By:  ____________________________
                                   Its:  Vice President



                                 NORWEST BANK MINNEAPOLIS, NATIONAL
                                 ASSOCIATION, as Trustee

Dated:  _________________________     By:  _____________________________
                                   Its:    Asst. Vice President

                                 By:  _____________________________
                                      Vice President


                    THIRD AMENDMENT AND RESTATEMENT
                                  OF
                          THE PARISIAN, INC.
                    STOCK OPTION PLAN FOR OFFICERS

                           TABLE OF CONTENTS
Article                                                            Page

1 - INTRODUCTION, PURPOSE AND INTENT . . . . . . . . . . . . . . . .  1

2 - DEFINITIONS. . . . . . . . . . . . . . . . . . . . . . . . . . .  2

3 - PARTICIPATION. . . . . . . . . . . . . . . . . . . . . . . . . .  5

4 - CONVERSION AND GRANT OF OPTIONS. . . . . . . . . . . . . . . . .  5

5 - FORFEITURE OF OPTIONS. . . . . . . . . . . . . . . . . . . . . .  8

6 - EXERCISE OF OPTIONS. . . . . . . . . . . . . . . . . . . . . . .  9

7 - TRANSFERS OF SHARES. . . . . . . . . . . . . . . . . . . . . . . 12

8 - AMENDMENT AND TERMINATION. . . . . . . . . . . . . . . . . . . . 13

9 - BENEFICIARIES. . . . . . . . . . . . . . . . . . . . . . . . . . 13

10 - ASSIGNABILITY . . . . . . . . . . . . . . . . . . . . . . . . . 14

11 - ADMINISTRATION. . . . . . . . . . . . . . . . . . . . . . . . . 14

12 - MISCELLANEOUS . . . . . . . . . . . . . . . . . . . . . . . . . 15

                    THIRD AMENDMENT AND RESTATEMENT
                                  OF
                          THE PARISIAN, INC.
                    STOCK OPTION PLAN FOR OFFICERS



On April 26, 1988, Parisian, Inc., an Alabama corporation (the
"Corporation") adopted the Parisian, Inc.  Stock Option Plan for
Officers (the "Plan").  On May 12, 1989 and May 21, 1990, the
Corporation, having obtained the written consent of all of the
Participant Representatives, amended and restated the Plan.  On November
17, 1992 and April 8, 1996, the Corporation, having obtained the consent
of all of the Participant Representatives, amended the Plan.  

Pursuant to an Agreement and Plan of Merger, dated July 8, 1996, among
Proffitt's, the Corporation and a wholly-owned subsidiary of Proffitt's,
Inc., a Tennessee corporation ("Proffitt's") (the "Merger Agreement"),
said subsidiary shall merge with and into the Corporation on the date
which includes the "Effective Time" (as that term is defined in the
Merger Agreement).  As a result of said merger, the Corporation shall
become a wholly-owned subsidiary of Proffitt's.

Pursuant to Section 4.4 of the Plan as in effect immediately prior to
this Third Amendment and Restatement (the "Pre-Merger Plan"), said
merger requires an equitable adjustment of the number and option prices
of the options granted by the Corporation pursuant to this Plan (the
"Parisian Options") so as to preserve their aggregate value.  Pursuant
to Section 1.5 (d) of the Merger Agreement, Proffitt's is required to
assume the Pre-Merger Plan and the Corporation's obligations thereunder.

Proffitt's and the Corporation have determined that the Pre-Merger Plan
should be amended and restated to reflect the equitable adjustment of
number and option prices of the Parisian Options and that the same does
not deprive any Participant, Beneficiary or Plan Shareholder of any
right or benefit which has accrued under the Pre-Merger Plan as of the
Effective Date.  Accordingly, in order to comply with Section 4.4 of the
Pre-Merger Plan and Section 1.5(d) of the Merger Agreement and having
obtained the written consent of all of the Participant Representatives,
Proffitt's and the Corporation, pursuant to the provisions of Article 8
of the Pre-Merger Plan, hereby amend and restate the Pre-Merger Plan
effective as of the Effective Date. 


             ARTICLE 1 - INTRODUCTION, PURPOSE AND INTENT

Proffitt's owns all of the issued and outstanding shares of the capital
stock of the Corporation.  The Corporation owns and operates a chain of
specialty apparel department stores.  In order to conduct and advance
its business effectively, the Corporation must attract and retain
qualified executives and provide them with meaningful financial
incentives.  Accordingly, Proffitt's and the Corporation have
established this Plan to provide the Officers with long-range financial
incentives and shall maintain and administer this Plan for the exclusive
benefit of the Participants and their Beneficiaries.


                        ARTICLE 2 - DEFINITIONS

Unless otherwise provided herein, the following terms shall have the
following meanings:

2.1  ADMINISTRATOR:  The party determined pursuant to Article 11.

2.2  BENEFICIARY.  With respect to a Participant, the party who,
pursuant to Article 9, owns any options owned by such Participant at the
time of his death.

2.3  BOARD: With respect to Proffitt's or the Corporation, as
applicable, its Board of Directors.

2.4  COMMISSION:  The Securities and Exchange Commission.

2.5  CORPORATION:  Parisian, Inc., an Alabama corporation.

2.6  DISABILITY:  A Participant's physical or mental inability to
perform the normal duties of his employment by the Corporation which
continues for more than 180 consecutive days and which is not
attributable to chronic or excessive use of intoxicants, drugs or
narcotics, intentional self-inflicted injury or self-induced sickness or
any felonious act or enterprise on the part of the Participant.  If
there is any disagreement between the Corporation and a Participant as
to the Participant's Disability or as to the date any such Disability
began, the same shall be determined by a physician to be selected by the
Administrator who shall make such determination after an examination of
the Participant by such physician.  The Participant shall be available
for such an examination at any reasonable time.  The determination of
such physician shall be conclusive evidence of the Disability or
non-Disability of the Participant and of the date any such Disability
began.  If the Participant fails or refuses to cooperate in such
examination, the determination of the Participant's Disability or
non-Disability and the date any such Disability began shall be made by
the Administrator in its sole discretion.

2.7  EFFECTIVE DATE: The date which includes the "Effective Time" (as
that term is defined in the Merger Agreement).

2.8  OFFICER: Any person who is an employee of the Corporation and
either the  President or an Executive Vice President, Senior Vice
President or Vice President of the Corporation or Proffitt's.  

2.9  OPTION:  The right to purchase one Share from Proffitt's for the
Option Price and upon the terms and conditions set forth in this Plan.

2.10 OPTIONHOLDER:  The owner of an Option.

2.11 OPTION PRICE: With respect to an Option, the price determined
pursuant to Article 4 for which one Share may be purchased from
Proffitt's upon the exercise of such Option.

2.12 OPTION TRANSFEREE.  With respect to a Participant, his spouse and
lineal descendants who have attained age 21 and a Qualified Trust, the
sole beneficiaries of which may not include anyone other than such
Participant, his spouse and lineal descendants.

2.13 PARISIAN OPTION:  An option granted by the Corporation pursuant to
this Plan prior to this Third Amendment and Restatement which entitles
the holder thereof to purchase from the Corporation one share of the One
Cent ($0.01) par value common stock of the Corporation for the option
price and upon the terms and conditions of the Pre-Merger Plan.

2.14 PARTICIPANT: At any relevant time, an Officer or former Officer who
is a Participant pursuant to Article 3.

2.15 PARTICIPANT REPRESENTATIVES:  The Corporation's Chief Executive
Officer, D. Warren Bailey and Steven B. Corenblum; provided, however,
that if either of said named individuals ceases to be a Participant,
Proffitt's shall give written notice of that fact to the other
Participants who shall elect another Participant to succeed said named
individual as a Participant Representative.  Each Participant shall have
one vote in the election of such successor regardless of the number of
Options and Shares owned by such Participant.  Any action required or
permitted to be taken by the Participant Representatives hereunder or
any consent, approval or notice required or permitted to be given by the
Participant Representatives hereunder shall be taken or given by a
majority of the Participant Representatives.

2.16 PLAN SHAREHOLDER: An owner of Shares.

2.17 PRE-MERGER PLAN:  This Plan as in effect immediately prior to this
Third Amendment and Restatement.

2.18 PROFFITT'S:  Proffitt's, Inc., a Tennessee corporation.

2.19 QUALIFIED EMPLOYEE:  A person who, on April 8, 1996, was an Officer
of the Corporation.

2.20 QUALIFIED TRUST: A trust established pursuant to a written document
which has been approved in writing by the Corporation in its sole
discretion and which, by its terms:

(a)  authorizes the trustee of such trust to:

     (i)  acquire, own and dispose of shares of stock and other
     securities and options to purchase shares of stock and other
     securities;

     (ii) exercise any such options;

     (iii)     grant proxies to vote any securities owned by such trust;
     and

     (iv) enter into agreements with respect to such securities, the
     term of which may extend beyond the term of such trust; and

(b)  provides that Options and Shares held by the trustee of such trust
shall only be distributed to a beneficiary of such trust if such
beneficiary (i) is an Option Transferee of the grantor of such trust and
(ii) prior to such distribution, has agreed in writing, in form and
substance satisfactory to the Corporation, in its sole discretion, that
such beneficiary and the options and Shares distributed to him shall be
bound by the provisions of this Plan including, without limitation,
those of Articles 4 and 7 hereof;

(c)  cannot be amended without the prior written approval of the
Corporation, which approval may be withheld by the Corporation in its
sole discretion;

(d)  provides that any such amendment which is not so approved by the
Corporation shall be invalid; and

(e)  contains such other terms and provisions as the Corporation, in its
sole discretion, shall determine to be appropriate.

2.21 RULE 144: Rule 144 under the Securities Act or any similar
provision then in force promulgated under the Securities Act.

2.22 SECURITIES ACT: The Securities Act of 1933, as amended, and the
rules and regulations promulgated thereunder.

2.23 SHARES: The shares of the Ten Cent ($0.10) par value common stock
of Proffitt's purchased from Proffitt's pursuant to the terms and
conditions set forth in this Plan and any shares of Stock received upon
the conversion of such shares but excluding any shares of Stock acquired
other than pursuant to this Plan.

2.24 STOCK: All classes of the preferred and common capital stock of
Proffitt's.

2.25 TRANSFEROR: With respect to an Option Transferee, the Participant
to whom the Options owned by such Option Transferee were originally
granted.


                       ARTICLE 3 - PARTICIPATION

3.1  PARTICIPATION.  Any person who, on the Effective Date, was an
Officer or a former Officer of the Corporation and held any Parisian
Options shall be a Participant as of the Effective Date.  An Officer who
is not a Participant on the Effective Date shall become a Participant if
and when Options are granted to him pursuant to Article 4.

3.2  TERMINATION OF PARTICIPATION. A Participant shall cease to be a
Participant on the date on which he exercises all Options then owned by
him.


              ARTICLE 4 - CONVERSION AND GRANT OF OPTIONS

4.1  CONVERSION OF PARISIAN OPTIONS.  Pursuant to Section 4.4 of the
Pre-Merger Plan, the Parisian Options are hereby converted into Options
in accordance with the provisions of this Section.  As a result of said
conversion, the Parisian Options are hereby cancelled and the owner of
such Parisian Options shall have no further right to purchase from the
Corporation any of the shares of its capital stock but such owners shall
receive the number of Options determined pursuant to the provisions of
this Section.

(a)  Number of Options.  The Parisian Options held by each owner of
Parisian Options are hereby converted into a number of Options equal to
80% of the number of such Parisian Options; provided, however, that if
an owner of Parisian Options would receive a fractional Option, then, as
determined by the Participant Representatives in their sole discretion,
such owner shall receive the next lowest or next highest whole number of
Options; provided, further, however, that the total number of Options
received by all such owners shall equal 80% of the number of Parisian
Options held by them.

(b)  Option Price.  If the option price of the Parisian Option from
which an Option is hereby converted was $18.00, the Option Price of such
Option shall be $22.50.  If the option price of the Option from which an
Option is converted was $20.40, the Option Price of such Option shall be
$25.50.

(c)  Agreements.  Upon its receipt of a certificate evidencing Parisian
Options, Proffitt's shall execute and deliver to the holder of such
Parisian Options an agreement evidencing his ownership of the Options
into which said Parisian Options have been converted and reflecting the
Option Prices of such Options.

4.2  FULL VESTING OF OPTIONS.  All of the Options are and, unless and
until forfeited in accordance with the provisions of Article 5, shall
remain fully vested.

4.3  GRANT OF FORFEITED OPTIONS.  In the event any Options are forfeited
pursuant to Article 5, then, on the third business day following its
receipt of written notice from a majority of the Participant
Representatives, Proffitt's shall grant to each Officer named in such
notice the number of such Options specified therein.  The Option Price
of each Option granted pursuant to any such notice shall be:

(a)  with respect to an Option granted to a Qualified Employee, $22.50;
and

(b)  with respect to an Option granted to an Officer who is not a
Qualified Employee, $25.50.

4.4  GRANT OF OPTIONS TO PARTICIPANT REPRESENTATIVE.  Notwithstanding
the foregoing provisions of this Section, the Corporation shall not
grant any of the Options referred to in a written notice described in
Section 4.3 to any Officer named in such notice unless:

(a)  none of such Officers is a Participant Representative;

(b)  the Corporation's Board approves Proffitt's grant of such Options
to such Officers prior to the date such Options are to be granted
pursuant to such notice; or

(c)  pursuant to such notice, each Participant is to be granted his
pro-rata portion of such Options.

For purposes of this Section 4.4, a Participant's pro-rata portion of
such Options shall be a fraction, the numerator of which shall be the
number of Options and Shares owned by such Participant and his Permitted
Transferees, Transferees, Pledgees and Remote Transferees (as such terms
are defined in the Pre-Merger Plan) on the date of such notice and the
denominator of which shall be the number of Options and Shares owned by
all Participants on such date.

4.5  ADJUSTMENTS.  If, at any time prior to the termination of this
Plan, there is an increase or decrease or other change in the shares of
Stock by reason of stock dividends (or payment of a dividend consisting
of money or other property to the extent the recipient thereof
immediately reinvests such dividend in Proffitt's and receives from
Proffitt's in exchange therefor additional shares of Stock), split-ups,
recapitalizations, combinations, conversions, exchanges of shares or the
like, then, as of the date of such increase, decrease or other change,
there shall be an equitable adjustment of the number and Option Prices
of the Options then owned by the Participants and Beneficiaries so as to
preserve the aggregate value of such Options determined as of such date.

4.6  EVIDENCE OF OPTIONS.  All Options shall be evidenced by an
agreement reflecting the name of the owner of such Options and the
number and Option Price of such Options and bearing a conspicuous notice
of (a) the restrictions imposed by this Plan on the exercise and
transferability of such Options and the transferability of the Shares
purchased pursuant to such exercise and (b) such other matters relating
to the Options, the Shares and this Plan as the Administrator shall deem
appropriate.

4.7  RESTRICTIONS ON TRANSFER OF OPTIONS.  Except as permitted by this
Section 4.7, no Optionholder may sell, transfer, assign, convey or
otherwise dispose of or alienate any of his options or any right or
interest therein (whether voluntarily, by operation of law, by gift or
otherwise) or enter into any contract or agreement or grant any option
with respect to the sale, transfer, assignment, conveyance or other
disposition of his Options or any right or interest therein.  Any
purported transfer of Options in violation of this Section shall be void
and ineffective and shall not operate to transfer any interest in or
title to such options to the purported transferee and Proffitt's shall
not record any such purported transfer in its transfer records.

(a)  Permitted Transfers Of Options By Participants.  Upon ten (10) days
prior written notice to Proffitt's (or such lesser number of days as
Proffitt's may agree to in writing) , a Participant may sell, transfer
or assign all or any number of his Options to a transferee who (or
which) is an Option Transferee only if, prior to such transfer, such
transferee has agreed in writing, in form and substance satisfactory to
Proffitt's, in its sole discretion, that such transferee and the Options
transferred to him shall be bound by the provisions of this Plan
including, without limitation, those of this Article 4.  Such notice
shall specify the name and address of the proposed transferee, the
relationship between the Participant and the proposed transferee which
establishes the proposed transferee as an Option Transferee of the
Participant and the number and Option Prices of the Options to be
transferred to such proposed transferee.  Notwithstanding the foregoing
provisions of this Section, if Options are transferred to an Option
Transferee which is a Qualified Trust and the written document pursuant
to which such Qualified Trust was established is later amended without
the prior written approval of Proffitt's then, on the effective date of
such amendment, ownership of all Options then owned by such Qualified
Trust shall revert to its Transferor.

(b)  Permitted Transfers Of Options By Other Optionholders.  Upon ten
(10) days prior written notice to Proffitt's (or such lesser number of
days as Proffitt's may agree to in writing), an Optionholder other than
a Participant may sell, transfer or assign all or any number of his
Options to his Transferor if, prior to such transfer, such Transferor
has agreed in writing, in form and substance satisfactory to Proffitt's,
that such Transferor and the Options transferred to him shall be bound
by the provisions of this Plan including, without limitation, those of
this Article 4. Such notice shall specify the number and Option Prices
of the options to be transferred to such Transferor.

4.8  EFFECT OF TRANSFER OF OPTIONS.  The provisions of this Section 4.8
shall apply in the event a Participant transfers Options to an Option
Transferee pursuant to Section 4.7.

(a)  Forfeitures of Options. All of an Option Transferee's Options shall
be forfeited on the date any Options owned by his Transferor are or
would be forfeited pursuant to Article 5.  On the date an Option
Transferee's Options are forfeited pursuant to this Section 4.8(a), the
rights of such Option Transferee shall be terminated and, thereafter,
such Options shall be granted to the Participants pursuant to the
provisions of Section 4.3.

(b)  Exercise of Options.  An Option Transferee shall be entitled to
exercise his Options at such times, in such manner, upon such terms and
subject to such conditions, limitations and restrictions as his
Transferor is or would be entitled to exercise any Options owned by such
Transferor.

(c)  Beneficiaries.  Upon an Option Transferee's receipt of any Options
pursuant to Section 4.7, the provisions of Article 9 (governing the
determination of a Participant's Beneficiary) shall apply to such Option
Transferee as if such Option Transferee was a Participant.

(d)  Deemed Ownership of Options.  Each Participant shall be deemed to
own all of the Options actually owned by his Option Transferees for the
purpose of determining:

(1)  the number of Options to be granted to a Participant pursuant to
Section 4.4; and

(2)  whether Proffitt's has obtained the consent of the Participants
required by Section 8.1.


                   ARTICLE 5 - FORFEITURE OF OPTIONS

5.1  EFFECT OF FORFEITURES.  On the date any Options are forfeited
pursuant to the following provisions of this Article, the rights of the
Participant or Beneficiary then owning such Options shall be terminated
and, thereafter, such Options shall be granted to the Participants
pursuant to the provisions of Section 4.3.

5.2  FORFEITURES UPON TERMINATION FOR CERTAIN CAUSES. If a Participant's
employment with the Corporation is terminated by the Corporation on
account of the Participant's:

(a)  proven dishonesty, theft, fraud or embezzlement;

(b)  breach of any fiduciary duty or duty of loyalty to the Corporation;

(c)  involvement or participation (whether direct or indirect) in any
business competitive with that of the Corporation or Proffitt's without
the Administrator's prior written consent;

(d)  usurpation of any business opportunity of the Corporation or
Proffitt's without the Administrator's prior written consent;

(e)  conviction of a felony or a crime involving moral turpitude; or

(f)  divulgence to a party unrelated to the Corporation or Proffitt's of
any material non-public confidential information concerning the
Corporation or Proffitt's or their businesses or activities, 

then, on the effective date of such termination, all Options then owned
by him or his Beneficiary shall be forfeited.

5.3  FORFEITURES FOR CERTAIN CAUSES AFTER TERMINATION. If, during the
120 day period following the effective date of the termination of a
Participant's employment with the Corporation, the Administrator shall
determine that, prior to the effective date of such termination, such
Participant engaged in any conduct described in Section 5.2, then, as of
the date of such determination, all Options then owned by him or his
Beneficiary shall be forfeited.

5.4  FORFEITURES AFTER FIFTEEN YEARS. If not previously forfeited
pursuant to the foregoing provisions of this Section, each Option shall
be forfeited on the fifteenth anniversary of the date on which the
Parisian Option from which such Option was converted pursuant to Section
4.1 became a "Vested Option" (as that term is defined in the Pre-Merger
Plan).


                    ARTICLE 6 - EXERCISE OF OPTIONS

6.1  RIGHT TO EXERCISE.  Subject to Section 6.5, each Participant shall
be entitled to exercise any or all of his Options at any time.

6.2  METHOD OF EXERCISE.  A Participant may elect to exercise his
Options only by written notice (the "Exercise Notice") to Proffitt's. 
In order to be effective, such Exercise Notice must:

(a)  specify the number and Option Prices of the Options to be
exercised;

(b)  be received by Proffitt's prior to the date such Options are
forfeited;

(c)  be accompanied by the certificate evidencing such Participant's
ownership of such Options; 

(d)  specify the date on which such Options are to be exercised which
shall not be earlier than the third business day following Proffitt's
receipt of such Exercise Notice; and

(e)  specify whether such Participant shall exercise such Options (1) by
paying their aggregate Option Price pursuant to Section 6.3 or (2)
pursuant to the cashless exercise program referred to in Section 6.4.

6.3  PAYMENT FOR SHARES.  If a Participant's Exercise Notice specifies
that such Participant shall exercise the Options which are the subject
of such Exercise Notice pursuant to this Section 6.3, then, on the date
determined pursuant to Section 6.2(d):

(a)  the Participant shall deliver to Proffitt's:

     (1)  a certified or cashier's check, made payable to the order of
     Proffitt's, in an amount equal to the aggregate Option Price of the
     Options which are the subject of such Exercise Notice; and

     (2)  if the same shall be requested by Proffitt's in order for
     Proffitt's issuance of Shares pursuant to the exercise of such
     Options to satisfy one or more exemptions from the registration
     requirements of the Securities Act, a certificate pursuant to which
     such Participant shall (A) represent that he is exercising such
     Options and acquiring the Shares issued upon such exercise for
     investment purposes only for his own account and not with a view to
     the distribution thereof and (B) acknowledge that such Shares have
     not been registered under the Securities Act and may not be resold
     or otherwise transferred in the absence of an effective
     registration statement under the Securities Act or an opinion of
     counsel satisfactory to the Corporation that such registration is
     not required; and

(b)  Proffitt's shall deliver to such Participant:

     (1)  a stock certificate evidencing his ownership of a number of
     Shares equal to the number of such Options exercised pursuant to
     such Exercise Notice and bearing a conspicuous notice of the
     restrictions on the transferability of such Shares which may be
     required by the applicable provisions of the Securities Act and
     those which are imposed by Article 7; and

     (2)  to the extent necessary, a certificate evidencing his
     ownership of any Options not exercised pursuant to such Exercise
     Notice.

6.4  CASHLESS EXERCISE.  If a Participant's Exercise Notice specifies
that such Participant shall exercise the Options which are the subject
of such Exercise Notice pursuant to this Section 6.4, then such
Participant shall exercise such Options in accordance with the
applicable provisions of the cashless exercise program then maintained
by Proffitt's in connection with any stock option plan then available to
employees of Proffitt's.

6.5  RESTRICTION ON EXERCISE OF OPTIONS.  Notwithstanding anything to
the contrary contained herein, a Participant may not exercise any of his
Options unless entitled to do so pursuant to this Section.

(a)  Registration.  A Participant shall be entitled to exercise his
Options if, on the date of his Exercise Notice, the Shares to be issued
upon such exercise are the subject of an effective registration
statement under the Securities Act.

(b)  Exemption. If, on the date of a Participant's Exercise Notice, the
Shares to be issued upon such exercise are not the subject of an
effective registration statement under the Securities Act, he shall be
entitled to exercise his Options only if an exemption from such
registration is available.  For purposes of this Article, the
availability of such an exemption shall be determined in the manner set
forth in this Section 6.5(b).

     (i)  Upon request by such Participant, Proffitt's shall seek an
     opinion of counsel of recognized standing in securities law as to
     whether such an exemption is available.  If, in the opinion of such
     counsel, such an exemption is available, the Participant shall be
     entitled to exercise such Options on such date, not later than the
     tenth day following the date of such opinion, as Proffitt's and
     such Participant shall agree.

     (ii) If, in the opinion of such counsel, such an exemption is not
     available, the Participant may seek an opinion of another counsel
     of recognized standing in securities law (which counsel shall be
     reasonably satisfactory to Proffitt's) as to whether such an
     exemption is available.  If, in the opinion of such other counsel
     (the "Participant's Counsel"), such an exemption is not available,
     the Participant shall not be entitled to exercise such Options
     until the date the Shares to be issued upon such exercise are the
     subject of an effective registration statement under the Securities
     Act.

     (iii)     If, in the opinion of the Participant's Counsel, such an
     exemption is available, then, promptly upon its receipt of such
     opinion, Proffitt's shall:

          (A)  request the Participant Representatives to determine
          whether or not Proffitt's should seek a no-action letter from
          the Commission as to whether such an exemption is available;
          and

          (B)  reimburse the Participant for the cost of obtaining such
          opinion.

     (iv) If a majority of the Participant Representatives determine
     that Proffitt's should not seek such no-action letter, the
     Participant shall be entitled to exercise such Options on such
     date, not later than the tenth day following the date of such
     determination, as Proffitt's and such Participant shall agree.

     (v)  If a majority of the Participant Representatives determine
     that Proffitt's should seek such no-action letter, Proffitt's shall
     use its reasonable good faith efforts to seek such no-action
     letter.

     (vi) If such no-action letter indicates that such an exemption is
     not available, the Participant shall not be entitled to exercise
     such Options until the date the Shares to be issued upon such
     exercise are the subject of an effective registration statement
     under the Securities Act.

     (vii)     If such no-action letter indicates that such an exemption
     is available, the Participant shall exercise such Options on such
     date, not later than the tenth day following the date of such
     no-action letter, as Proffitt's and such Participant shall agree.

(c)  Insider Trading.  A Participant shall not be entitled to exercise
his Options in any manner or at any time which is prohibited by
Proffitt's insider trading policies then in effect.


                    ARTICLE 7 - TRANSFERS OF SHARES

7.1  REGISTRATION.  As soon as reasonably practical following the
Effective Date but in no event later than the tenth (10th) day following
the Effective Date, Proffitt's shall take such action and file such
documents with the Commission as may be necessary to cause the Shares to
be the subject of an effective registration statement under the
Securities Act.

7.2  GENERAL RESTRICTIONS.  No Plan Shareholder may sell, transfer,
assign, convey or otherwise dispose of or alienate any of his Shares or
any right, or interest therein (whether voluntarily, by operation of
law, by gift or otherwise) or enter into any contract  or agreement or
grant any option with respect to the sale, transfer, assignment,
conveyance or other disposition of his Shares or any right or interest
therein, unless such sale, transfer, assignment, conveyance or other
disposition is:

(a)  required or permitted by this Plan;

(b)  made in accordance with Proffitt's insider trading policies then in
effect;

(c)  made pursuant to (i) an effective registration statement under the
Securities Act or (ii) an exemption from registration under the
Securities Act; and

(d)  made in compliance with applicable federal and state securities
laws;

provided, however, that if the Plan Shareholder is an "affiliate"
(within the meaning of the Securities Act) of Proffitt's or his Shares
were issued by Proffitt's pursuant to Section 6.5(b), he may not sell,
transfer, assign, convey or otherwise dispose of his Shares pursuant to
Section 7.1(b)(ii) prior to the tenth (10th) day following Proffitt's
receipt of an opinion of counsel (which opinion and counsel shall be
reasonably satisfactory to the corporation) or a no-action letter from
the Commission to the effect that such exemption is available.

Any purported transfer of Shares in violation of this Section shall be
void and ineffective and shall not operate to transfer any interest in
or title to such Shares to the purported transferee and Proffitt's shall
not record any such purported transfer in its transfer records.

7.3  PUBLIC SALES.  A Plan Shareholder may sell all or any number of his
Shares on any date if:

(a)  such sale is made pursuant to Rule 144 (provided that such transfer
complies with paragraph (f) of such Rule) or otherwise on a national
securities exchange or in the over-the-counter market; and

(b)  on such date, such sale is permitted under Section 7.2.


                 ARTICLE 8 - AMENDMENT AND TERMINATION

8.1  REQUIRED CONSENT.  This Plan cannot be amended or terminated
without the consent of a majority of the Participant Representatives who
are then Participants; provided, however, that if less than two
Participant Representatives are then Participants, Proffitt's may not
amend or terminate this Plan without the consent of the Participants who
own at least 66.67% of the number of Options and Shares then owned by
the Participants.

8.2  EFFECTIVE DATE.  No amendment or termination of the Plan shall be
effective as of any date prior to the date on which Proffitt's obtains
the consent required by this Article.

8.3  RESTRICTIONS ON AMENDMENTS.  Notwithstanding anything to the
contrary contained herein, no amendment to this Plan shall deprive any
Participant, Beneficiary or Plan Shareholder of any right or benefit
which had accrued prior to the effective date of such amendment. 
Without limiting the generality of the foregoing, no such amendment
shall cause any Option to be forfeited, adversely affect the right of a
Participant or Beneficiary to exercise any Option or adversely affect
any Plan Shareholder's right to sell any Shares in accordance with the
provisions of Article 7.

8.4  EFFECT OF TERMINATION.  In the event Proffitt's terminates this
Plan in accordance with the provisions of this Article:

(a)  none of the Options forfeited pursuant to Article 5 after such
effective date shall be granted to any Participant pursuant to this
Plan; and

(b)  the rights of the Participants, Beneficiaries and Plan Shareholders
hereunder (including, without limitation, their rights to exercise
Options pursuant to Article 6 and to sell Shares pursuant to Article 7)
shall survive such termination.


                       ARTICLE 9 - BENEFICIARIES

Upon becoming eligible to participate in this Plan, each Participant,
pursuant to a written instrument delivered to the Administrator, shall
designate a Beneficiary who shall own any Options owned by such
Participant at the time of his death and who shall be entitled to
exercise any of such Options.  Such designation may be changed by the
Participant from time to time by written notice to the Administrator. 
In the event a Participant does not designate a Beneficiary or a
Beneficiary designated by a Participant predeceases such Participant and
no new Beneficiary has been designated, then such Participant's
Beneficiary shall be his surviving spouse, if any, or if none, his
estate.

Upon a Beneficiary's receipt of any Options pursuant to this Article,
the provisions of this Article shall apply to such Beneficiary and such
Options as if such Beneficiary was a Participant.


                      ARTICLE 10 - ASSIGNABILITY

No Participant or Beneficiary shall alienate, sell, transfer, assign,
pledge or otherwise encumber any interest in this Plan or any Option
granted to him pursuant to this Plan without the prior written consent
of the Administrator.  Any attempt by a Participant or Beneficiary to
alienate, sell, transfer, assign, pledge or encumber any such interest
or Option in contravention of this Article shall be ineffective.


                      ARTICLE 11 - ADMINISTRATION

11.1 ADMINISTRATOR.  The Administrator shall be the Corporation's Board
or, as designated by it in writing, the Executive Committee or any other
committee of said Board.

11.2 ADMINISTRATION.  The Administrator shall administer the Plan and
shall have all powers necessary or appropriate to enable it to carry out
its duties including, without limitation, the power to interpret the
Plan, to decide all issues arising under the Plan, to make, establish
and change rules and procedures with respect to the operation of the
Plan, and all other powers conferred upon it herein.  The Administrator
shall have the authority to decide all questions relating to
eligibility, participation, vesting and forfeitures.  The Administrator
may rely and act on any information provided by Proffitt's and the
Corporation without further inquiry or liability.

11.3 EXCULPATION AND INDEMNIFICATION.  No Participant Representative,
officer of Proffitt's or Corporation or member of either Board shall be
responsible or liable for any mistake or error of judgment in connection
with their responsibilities, obligations or duties with respect to this
Plan.  Proffitt's shall indemnify each Participant Representative,
officer of Proffitt's or the Corporation and member of either Board to
the full extent of any liabilities, expenses, penalties, damages or
other pecuniary loss, including attorney's fees, which he may suffer as
a result of his responsibilities, obligations or duties in connection
with this Plan.  Such indemnification shall be paid by Proffitt's to the
extent that liability insurance is not available to cover the payment of
such items.  Proffitt's may purchase and maintain such insurance on
behalf of such individuals.

11.4 REPORTS TO PARTICIPANTS.  The Administrator shall, from time to
time in its sole discretion, but at least annually, notify each
Participant of the number and Option Prices of the Options then owned by
him and such other information as the Administrator, in its sole
discretion, deems to be reasonable under the circumstances.  No
Participant other than a Participant Representative shall be entitled to
receive or review any information or data with regard to the number or
Option Prices of Options owned by any other Participant.  Such
information shall only be disclosed to Participants to the extent the
Administrator deems it to be appropriate and in the best interest of
Proffitt's and the Corporation. 


                      ARTICLE 12 - MISCELLANEOUS

12.1 NO RIGHT TO EMPLOYMENT.  Nothing contained herein shall give any
Officer the right to be employed by Proffitt's or the Corporation, nor
shall this Plan interfere with the right of Proffitt's or the
Corporation to discharge any Officer at any time, to change the duties
of any Officer at any time or to change the title or position of any
Participant at any time.

12.2 GRANT OF OPTIONS TO OTHERS. If the Administrator shall determine
that Options are to be granted hereunder to any person who is incapable
or unable to care for his affairs due to minority or any other
incapacity, whether or not such incapacity has been judicially
determined, then, in the discretion of the Administrator, all or any
number of such Options may be granted to and, pursuant to the provisions
of this Plan, exercised by his spouse, a relative of such person, an
institution maintaining or having custody of such person or any person
deemed by the Administrator to be a proper party for such purpose. 
Alternatively, the Administrator may, in its discretion, delay the grant
of such Options until a legal representative is appointed for such
person.  Any grant of options made pursuant to this Section shall
constitute a complete discharge of the liabilities of the Administrator,
Proffitt's and the Corporation to such person hereunder. 

12.3 SUBORDINATION OF RIGHTS.  If, and only to the extent that, a
majority of the Participant Representatives and a majority of the
members of the Corporation's Board deem such subordination to be in
Proffitt's or the Corporation's best interests, the rights of each
Participant, Beneficiary and Plan Shareholder hereunder shall be
subordinate to the provisions of any loan agreement, note, bond,
indenture, debenture, capitalized lease or other evidence of Proffitt's
or the Corporation's indebtedness.

12.4 GOVERNING LAW.  This Plan shall be construed according to the laws
of the State of Alabama.

12.5 NUMBER AND GENDER.  Whenever the context so requires, the singular
number shall include the plural and the plural shall include the
singular and the gender of any pronoun shall include the other genders.

12.6 NOTICE.  Any notice required or permitted to be given hereunder
shall be in writing and signed by the party making the same and shall
specify the Section hereof pursuant to which it is given.  Any such
notice shall be deemed given (i) on the date delivered, if delivered in
person and (ii) on the fifth business day after mailing, if mailed.  Any
such notice shall be mailed registered or certified first class mail,
return receipt requested (with postage and other fees prepaid) as
follows:

If to Proffitt's, to:              Proffitt's, Inc.
                                   115 North Calderwood 
                                   Alcoa, Tennessee 37701
                                   Attention: Senior Vice President of
                                   Investor Relations

If to the Corporation, to:         Parisian, Inc.
                                   750 Lakeshore Parkway
                                   Birmingham, Alabama 35211
                                   Attention: President

If to the Administrator, to:       Parisian, Inc.
                                   750 Lakeshore Parkway
                                   Birmingham, Alabama 35211
                                   ttention: Administrator, Parisian,
                                   Inc. Stock Option Plan for Officers

and, if to a Participant, Beneficiary or Plan Shareholder, to such
Participant's, Beneficiary's or Plan Shareholder's last known residence
or office address appearing in the Corporation's employment or other
records.  If any such notice is given to Proffitt's, the Corporation or
the Administrator, a copy thereof shall be given to:

(a)  Donald E. Hess (or such other person who is then the President of
the Corporation) at the address of the Corporation set forth above; and 

(b)  D. Warren Bailey and Steven B. Corenblum at the address of the
Corporation set forth above (or if either of them ceases to be an
Officer, at his last known residence address); provided, however, that
if either of said individuals ceases to be a Participant, such notice
shall not be given to him but shall instead be given to the Participant
who succeeds him as a Participant Representative at the address of the
Corporation set forth above.

12.7 SEVERABILITY.  The invalidity of this Plan with respect to one or
more persons shall not affect the rights and obligations of any other
person hereunder in any manner whatsoever.  The invalidity of one or
more provisions of this Plan shall not affect the validity of any other
provision of this Plan in any manner whatsoever.

12.8 RIGHTS OF TRANSFEREES.  Notwithstanding anything to the contrary
contained in this Plan:

(a)  the rights of an Option Transferee with respect to all Options
owned by such Option Transferee shall be the same as those of the
Participant who first owned such Option determined as if such
Participant then owned such Option; and

(b)  the rights of a Plan Shareholder who is not a Participant with
respect to a Share owned by such Plan Shareholder shall be the same as
those of the Participant who first owned such Share determined as if
such Participant then owned such Option.

IN WITNESS WHEREOF, Proffitt's and the Corporation have executed this
Third Amendment and Restatement on ______________, 1996.


PROFFITT'S, INC.                        PARISIAN, INC.



By:__________________________           By:_______________________
   _____________,____________              Donald E. Hess, President

X:\WPDATA\JAS\PROFFITT\SECURITI\10-K.497\EX-10-44.ASC

                    FIRST AMENDMENT AND RESTATEMENT
                                  OF
                          THE PARISIAN, INC.
                       MANAGEMENT INCENTIVE PLAN

                           TABLE OF CONTENTS
Article                                                            Page

1 - INTRODUCTION, PURPOSE AND INTENT . . . . . . . . . . . . . . . .  1

2 - DEFINITIONS. . . . . . . . . . . . . . . . . . . . . . . . . . .  2

3 - PARTICIPATION. . . . . . . . . . . . . . . . . . . . . . . . . .  4

4 - CONVERSION AND GRANT OF OPTIONS. . . . . . . . . . . . . . . . .  4

5 - FORFEITURE OF OPTIONS. . . . . . . . . . . . . . . . . . . . . .  5

6 - EXERCISE OF OPTIONS. . . . . . . . . . . . . . . . . . . . . . .  6

7 - TRANSFERS OF SHARES. . . . . . . . . . . . . . . . . . . . . . .  9

8 - AMENDMENT AND TERMINATION. . . . . . . . . . . . . . . . . . . . 10

9 - BENEFICIARIES. . . . . . . . . . . . . . . . . . . . . . . . . . 10

10 - ASSIGNABILITY . . . . . . . . . . . . . . . . . . . . . . . . . 11

11 - ADMINISTRATION. . . . . . . . . . . . . . . . . . . . . . . . . 11

12 - MISCELLANEOUS . . . . . . . . . . . . . . . . . . . . . . . . . 12


                    FIRST AMENDMENT AND RESTATEMENT
                                  OF
                          THE PARISIAN, INC.
                       MANAGEMENT INCENTIVE PLAN


On July 2, 1990, Parisian, Inc., an Alabama corporation (the
"Corporation") adopted the Parisian, Inc. Management Incentive Plan (the
"Plan").  On April 8, 1996, the Corporation, having obtained the consent
of all of the Participant Representatives, amended the Plan.  

Pursuant to an Agreement and Plan of Merger, dated July 8, 1996, among
Proffitt's, Inc., a Tennessee corporation ("Proffitt's"), the
Corporation and a wholly-owned subsidiary of Proffitt's (the "Merger
Agreement"), said subsidiary shall merge with and into the Corporation
on the date which includes the "Effective Time" (as that term is defined
in the Merger Agreement).  As a result of said merger, the Corporation
shall become a wholly-owned subsidiary of Proffitt's.

Pursuant to Section 4.4 of the Plan as in effect immediately prior to
this First Amendment and Restatement (the "Pre-Merger Plan"), said
merger requires an equitable adjustment of the number and option prices
of the options granted by the Corporation pursuant to this Plan (the
"Parisian Options") so as to preserve their aggregate value.  Pursuant
to Section 1.5 (d) of the Merger Agreement, Proffitt's is required to
assume the Pre-Merger Plan and the Corporation's obligations thereunder.

Proffitt's and the Corporation have determined that the Pre-Merger Plan
should be amended and restated to reflect the equitable adjustment of
number and option prices of the Parisian Options and that the same does
not deprive any Participant, Beneficiary or Plan Shareholder of any
right or benefit which has accrued under the Pre-Merger Plan as of the
Effective Date.  Accordingly, in order to comply with Section 4.4 of the
Pre-Merger Plan and Section 1.5(d) of the Merger Agreement and having
obtained the written consent of all of the Participant Representatives,
Proffitt's and the Corporation, pursuant to the provisions of Article 8
of the Pre-Merger Plan, hereby amend and restate the Pre-Merger Plan
effective as of the Effective Date.


             ARTICLE 1 - INTRODUCTION, PURPOSE AND INTENT

Proffitt's owns all of the issued and outstanding shares of the capital
stock of the Corporation.  The Corporation owns and operates a chain of
specialty apparel department stores.  In order to conduct and advance
its business effectively, the Corporation must attract and retain
qualified management personnel and provide them with meaningful
financial incentives.  Accordingly, Proffitt's and the Corporation have
established this Plan to provide the Managers with long-range financial
incentives and shall maintain and administer this Plan for the exclusive
benefit of the Participants and their Beneficiaries.


                        ARTICLE 2 - DEFINITIONS

Unless otherwise provided herein, the following terms shall have the
following meanings:

2.1  ADMINISTRATOR:  The party determined pursuant to Article 11.

2.2  BENEFICIARY.  With respect to a Participant, the party who,
pursuant to Article 9, owns any Options owned by such Participant at the
time of his death.

2.3  BOARD: With respect to Proffitt's or the Corporation, as
applicable, its Board of Directors.

2.4  COMMISSION:  The Securities and Exchange Commission.

2.5  CORPORATION:  Parisian, Inc., an Alabama corporation.

2.6  DISABILITY:  A Participant's physical or mental inability to
perform the normal duties of his employment by the Corporation which
continues for more than 180 consecutive days and which is not
attributable to chronic or excessive use of intoxicants, drugs or
narcotics, intentional self-inflicted injury or self-induced sickness or
any felonious act or enterprise on the part of the Participant.  If
there is any disagreement between the Corporation and a Participant as
to the Participant's Disability or as to the date any such Disability
began, the same shall be determined by a physician to be selected by the
Administrator who shall make such determination after an examination of
the Participant by such physician.  The Participant shall be available
for such an examination at any reasonable time.  The determination of
such physician shall be conclusive evidence of the Disability or
non-Disability of the Participant and of the date any such Disability
began.  If the Participant fails or refuses to cooperate in such
examination, the determination of the Participant's Disability or
non-Disability and the date any such Disability began shall be made by
the Administrator in its sole discretion.

2.7  EFFECTIVE DATE: The date which includes the "Effective Time" (as
that term is defined in the Merger Agreement).

2.8  MANAGER: An employee of the Corporation who:

(a)  has been designated as a Manager in writing by the Corporation's
Board; and

(b)  at the time of such designation, has never been an "Officer" as
that term is defined in the Senior Plan.

2.9  OPTION:  The right to purchase one Share from Proffitt's for the
Option Price and upon the terms and conditions set forth in this Plan.

2.10 OPTIONHOLDER:  The owner of an Option.

2.11 OPTION PRICE: With respect to an Option, the price determined
pursuant to Article 4 for which one Share may be purchased from
Proffitt's upon the exercise of such Option.

2.12 PARISIAN OPTION:  An option granted by the Corporation pursuant to
this Plan prior to this First Amendment and Restatement which entitles
the holder thereof to purchase from the Corporation one share of the One
Cent ($0.01) par value common stock of the Corporation for the option
price and upon the terms and conditions of the Pre-Merger Plan.

2.13 PARTICIPANT: At any relevant time, a Manager or former Manager who
is a Participant pursuant to Article 3.

2.14 PARTICIPANT REPRESENTATIVES:  The individual or individuals who are
the "Participant Representatives" as that term is defined in the Senior
Plan; provided, however, that if there are no such "Participant
Representatives", the Participant Representatives shall be the two
Participants who own the largest number of Options.  Any action required
or permitted to be taken by the Participant Representatives hereunder or
any consent, approval or notice required or permitted to be given by the
Participant Representatives hereunder shall be taken or given by a
majority of the Participant Representatives.

2.15 PLAN SHAREHOLDER: An owner of Shares.

2.16 PRE-MERGER PLAN:  This Plan as in effect immediately prior to this
Third Amendment and Restatement.

2.17 PROFFITT'S:  Proffitt's, Inc., a Tennessee corporation.

2.18 RULE 144: Rule 144 under the Securities Act or any similar
provision then in force promulgated under the Securities Act.

2.19 SECURITIES ACT: The Securities Act of 1933, as amended, and the
rules and regulations promulgated thereunder.

2.20 SENIOR PLAN.  The Parisian, Inc. Stock Option Plan for Officers.

2.21 SHARES: The shares of the Ten Cent ($0.10) par value common stock
of Proffitt's purchased from Proffitt's pursuant to the terms and
conditions set forth in this Plan and any shares of Stock received upon
the conversion of such shares but excluding any shares of Stock acquired
other than pursuant to this Plan.

2.22 STOCK: All classes of the preferred and common capital stock of
Proffitt's.


                       ARTICLE 3 - PARTICIPATION

3.1  PARTICIPATION.  Any person who, on the Effective Date, was a
Manager or a former Manager of the Corporation and held any Parisian
Options shall be a Participant as of the Effective Date.  A Manager who
is not a Participant on the Effective Date shall become a Participant if
and when Options are granted to him pursuant to Article 4.

3.2  TERMINATION OF PARTICIPATION. A Participant shall cease to be a
Participant on the date on which he exercises all Options then owned by
him.


              ARTICLE 4 - CONVERSION AND GRANT OF OPTIONS

4.1  CONVERSION OF PARISIAN OPTIONS.  Pursuant to Section 4.4 of the
Pre-Merger Plan, the Parisian Options are hereby converted into Options
in accordance with the provisions of this Section.  As a result of said
conversion, the Parisian Options are hereby cancelled and the owner of
such Parisian Options shall have no further right to purchase from the
Corporation any of the shares of its capital stock but such owners shall
receive the number of Options determined pursuant to the provisions of
this Section.

(a)  Number of Options.  The Parisian Options held by each owner of
Parisian Options are hereby converted into a number of Options equal to
80% of the number of such Parisian Options; provided, however, that if
an owner of Parisian Options would receive a fractional Option, then, as
determined by the Participant Representatives in their sole discretion,
such owner shall receive the next lowest or next highest whole number of
Options; provided, further, however, that the total number of Options
received by all such owners shall equal 80% of the number of Parisian
Options held by them.

(b)  Option Price.  If the option price of the Parisian Option from
which an Option is hereby converted was $18.00, the Option Price of such
Option shall be $22.50.  If the option price of the Parisian Option from
which an Option is converted was $20.40, the Option Price of such Option
shall be $25.50.

(c)  Agreements.  Upon its receipt of a certificate evidencing Parisian
Options, Proffitt's shall execute and deliver to the holder of such
Parisian Options an agreement evidencing his ownership of the Options
into which said Parisian Options have been converted and reflecting the
Option Prices of such Options.

4.2  FULL VESTING OF OPTIONS.  All of the Options are and, unless and
until forfeited in accordance with the provisions of Article 5, shall
remain fully vested.

4.3  GRANT OF FORFEITED OPTIONS.  In the event any Options are forfeited
pursuant to Article 5, then, on the third business day following its
receipt of written notice from a majority of the Participant
Representatives, Proffitt's shall grant to each Manager named in such
notice the number of such Options specified therein.  The Option Price
of each Option granted pursuant to any such notice shall be $22.50.

4.4  ADJUSTMENTS.  If, at any time prior to the termination of this
Plan, there is an increase or decrease or other change in the shares of
Stock by reason of stock dividends (or payment of a dividend consisting
of money or other property to the extent the recipient thereof
immediately reinvests such dividend in Proffitt's and receives from
Proffitt's in exchange therefor additional shares of Stock), split-ups,
recapitalizations, combinations, conversions, exchanges of shares or the
like, then, as of the date of such increase, decrease or other change,
there shall be an equitable adjustment of the number and Option Prices
of the Options then owned by the Participants and Beneficiaries so as to
preserve the aggregate value of such Options determined as of such date.

4.5  EVIDENCE OF OPTIONS.  All Options shall be evidenced by an
agreement reflecting the name of the owner of such Options and the
number and Option Price of such Options and bearing a conspicuous notice
of (a) the restrictions imposed by this Plan on the exercise and
transferability of such Options and the transferability of the Shares
purchased pursuant to such exercise and (b) such other matters relating
to the Options, the Shares and this Plan as the Administrator shall deem
appropriate.


                   ARTICLE 5 - FORFEITURE OF OPTIONS

5.1  EFFECT OF FORFEITURES.  On the date any Options are forfeited
pursuant to the following provisions of this Article, the rights of the
Participant or Beneficiary then owning such Options shall be terminated
and, thereafter, such Options shall be granted to the Participants
pursuant to the provisions of Section 4.3.

5.2  FORFEITURES UPON TERMINATION FOR CERTAIN CAUSES. If a Participant's
employment with the Corporation is terminated by the Corporation on
account of the Participant's:

(a)  proven dishonesty, theft, fraud or embezzlement;

(b)  breach of any fiduciary duty or duty of loyalty to the Corporation;

(c)  involvement or participation (whether direct or indirect) in any
business competitive with that of the Corporation or Proffitt's without
the Administrator's prior written consent;

(d)  usurpation of any business opportunity of the Corporation or
Proffitt's without the Administrator's prior written consent;

(e)  conviction of a felony or a crime involving moral turpitude; or

(f)  divulgence to a party unrelated to the Corporation or Proffitt's of
any material non-public confidential information concerning the
Corporation or Proffitt's or their businesses or activities, 

then, on the effective date of such termination, all Options then owned
by him or his Beneficiary shall be forfeited.

5.3  FORFEITURES FOR CERTAIN CAUSES AFTER TERMINATION. If, during the
120 day period following the effective date of the termination of a
Participant's employment with the Corporation, the Administrator shall
determine that, prior to the effective date of such termination, such
Participant engaged in any conduct described in Section 5.2, then, as of
the date of such determination, all Options then owned by him or his
Beneficiary shall be forfeited.

5.4  FORFEITURES AFTER FIFTEEN YEARS. If not previously forfeited
pursuant to the foregoing provisions of this Section, each Option shall
be forfeited on the fifteenth anniversary of the date on which the
Parisian Option from which such Option was converted pursuant to Section
4.1 became a "Vested Option" (as that term is defined in the Pre-Merger
Plan).


                    ARTICLE 6 - EXERCISE OF OPTIONS

6.1  RIGHT TO EXERCISE.  Subject to Section 6.5, each Participant shall
be entitled to exercise any or all of his Options at any time.

6.2  METHOD OF EXERCISE.  A Participant may elect to exercise his
Options only by written notice (the "Exercise Notice") to Proffitt's. 
In order to be effective, such Exercise Notice must:

(a)  specify the number and Option Prices of the Options to be
exercised;

(b)  be received by Proffitt's prior to the date such Options are
forfeited;

(c)  be accompanied by the certificate evidencing such Participant's
ownership of such Options; 

(d)  specify the date on which such Options are to be exercised which
shall not be earlier than the third business day following Proffitt's
receipt of such Exercise Notice; and

(e)  specify whether such Participant shall exercise such Options (1) by
paying their aggregate Option Price pursuant to Section 6.3 or (2)
pursuant to the cashless exercise program referred to in Section 6.4.

6.3  PAYMENT FOR SHARES.  If a Participant's Exercise Notice specifies
that such Participant shall exercise the Options which are the subject
of such Exercise Notice pursuant to this Section 6.3, then, on the date
determined pursuant to Section 6.2(d):

(a)  the Participant shall deliver to Proffitt's:

     (1)  a certified or cashier's check, made payable to the order of
     Proffitt's, in an amount equal to the aggregate Option Price of the
     Options which are the subject of such Exercise Notice; and

     (2)  if the same shall be requested by Proffitt's in order for
     Proffitt's issuance of Shares pursuant to the exercise of such
     Options to satisfy one or more exemptions from the registration
     requirements of the Securities Act, a certificate pursuant to which
     such Participant shall (A) represent that he is exercising such
     Options and acquiring the Shares issued upon such exercise for
     investment purposes only for his own account and not with a view to
     the distribution thereof and (B) acknowledge that such Shares have
     not been registered under the Securities Act and may not be resold
     or otherwise transferred in the absence of an effective
     registration statement under the Securities Act or an opinion of
     counsel satisfactory to the Corporation that such registration is
     not required; and

(b)  Proffitt's shall deliver to such Participant:

     (1)  a stock certificate evidencing his ownership of a number of
     Shares equal to the number of such Options exercised pursuant to
     such Exercise Notice and bearing a conspicuous notice of the
     restrictions on the transferability of such Shares which may be
     required by the applicable provisions of the Securities Act and
     those which are imposed by Article 7; and

     (2)  to the extent necessary, a certificate evidencing his
     ownership of any Options not exercised pursuant to such Exercise
     Notice.

6.4  CASHLESS EXERCISE.  If a Participant's Exercise Notice specifies
that such Participant shall exercise the Options which are the subject
of such Exercise Notice pursuant to this Section 6.4, then such
Participant shall exercise such Options in accordance with the
applicable provisions of the cashless exercise program then maintained
by Proffitt's in connection with any stock option plan then available to
employees of Proffitt's.

6.5  RESTRICTION ON EXERCISE OF OPTIONS.  Notwithstanding anything to
the contrary contained herein, a Participant may not exercise any of his
Options unless entitled to do so pursuant to this Section.

(a)  Registration.  A Participant shall be entitled to exercise his
Options if, on the date of his Exercise Notice, the Shares to be issued
upon such exercise are the subject of an effective registration
statement under the Securities Act.

(b)  Exemption. If, on the date of a Participant's Exercise Notice, the
Shares to be issued upon such exercise are not the subject of an
effective registration statement under the Securities Act, he shall be
entitled to exercise his Options only if an exemption from such
registration is available.  For purposes of this Article, the
availability of such an exemption shall be determined in the manner set
forth in this Section 6.5(b).

     (i)  Upon request by such Participant, Proffitt's shall seek an
     opinion of counsel of recognized standing in securities law as to
     whether such an exemption is available.  If, in the opinion of such
     counsel, such an exemption is available, the Participant shall be
     entitled to exercise such Options on such date, not later than the
     tenth day following the date of such opinion, as Proffitt's and
     such Participant shall agree.

     (ii) If, in the opinion of such counsel, such an exemption is not
     available, the Participant may seek an opinion of another counsel
     of recognized standing in securities law (which counsel shall be
     reasonably satisfactory to Proffitt's) as to whether such an
     exemption is available.  If, in the opinion of such other counsel
     (the "Participant's Counsel"), such an exemption is not available,
     the Participant shall not be entitled to exercise such Options
     until the date the Shares to be issued upon such exercise are the
     subject of an effective registration statement under the Securities
     Act.

     (iii)     If, in the opinion of the Participant's Counsel, such an
     exemption is available, then, promptly upon its receipt of such
     opinion, Proffitt's shall:

          (A)  request the Participant Representatives to determine
          whether or not Proffitt's should seek a no-action letter from
          the Commission as to whether such an exemption is available;
          and

          (B)  reimburse the Participant for the cost of obtaining such
          opinion.

     (iv) If a majority of the Participant Representatives determine
     that Proffitt's should not seek such no-action letter, the
     Participant shall be entitled to exercise such Options on such
     date, not later than the tenth day following the date of such
     determination, as Proffitt's and such Participant shall agree.

     (v)  If a majority of the Participant Representatives determine
     that Proffitt's should seek such no-action letter, Proffitt's shall
     use its reasonable good faith efforts to seek such no-action
     letter.

     (vi) If such no-action letter indicates that such an exemption is
     not available, the Participant shall not be entitled to exercise
     such Options until the date the Shares to be issued upon such
     exercise are the subject of an effective registration statement
     under the Securities Act.

     (vii)     If such no-action letter indicates that such an exemption
     is available, the Participant shall exercise such Options on such
     date, not later than the tenth day following the date of such
     no-action letter, as Proffitt's and such Participant shall agree.

(c)  Insider Trading.  A Participant shall not be entitled to exercise
his Options in any manner or at any time which is prohibited by
Proffitt's insider trading policies then in effect.


                    ARTICLE 7 - TRANSFERS OF SHARES

7.1  REGISTRATION.  As soon as reasonably practical following the
Effective Date but in no event later than the tenth (10th) day following
the Effective Date, Proffitt's shall take such action and file such
documents with the Commission as may be necessary to cause the Shares to
be the subject of an effective registration statement under the
Securities Act.

7.2  GENERAL RESTRICTIONS.  No Plan Shareholder may sell, transfer,
assign, convey or otherwise dispose of or alienate any of his Shares or
any right, or interest therein (whether voluntarily, by operation of
law, by gift or otherwise) or enter into any contract  or agreement or
grant any option with respect to the sale, transfer, assignment,
conveyance or other disposition of his Shares or any right or interest
therein, unless such sale, transfer, assignment, conveyance or other
disposition is:

(a)  required or permitted by this Plan;

(b)  made in compliance with Proffitt's insider trading policies in
effect;

(c)  made pursuant to (i) an effective registration statement under the
Securities Act or (ii) an exemption from registration under the
Securities Act; and

(d)  made in compliance with applicable federal and state securities
laws;

provided, however, that if the Plan Shareholder is an "affiliate"
(within the meaning of the Securities Act) of Proffitt's or his Shares
were issued by Proffitt's pursuant to Section 6.5(b), he may not sell,
transfer, assign, convey or otherwise dispose of his Shares pursuant to
Section 7.2(b)(ii) prior to the tenth (10th) day following Proffitt's
receipt of an opinion of counsel (which opinion and counsel shall be
reasonably satisfactory to the corporation) or a no-action letter from
the Commission to the effect that such exemption is available.

Any purported transfer of Shares in violation of this Section shall be
void and ineffective and shall not operate to transfer any interest in
or title to such Shares to the purported transferee and Proffitt's shall
not record any such purported transfer in its transfer records.

7.3  PUBLIC SALES.  A Plan Shareholder may sell all or any number of his
Shares on any date if:

(a)  such sale is made pursuant to Rule 144 (provided that such transfer
complies with paragraph (f) of such Rule) or otherwise on a national
securities exchange or in the over-the-counter market; and

(b)  on such date, such sale is permitted under Section 7.2.


                 ARTICLE 8 - AMENDMENT AND TERMINATION

8.1  REQUIRED CONSENT.  This Plan cannot be amended or terminated
without the consent of a majority of the Participant Representatives.

8.2  EFFECTIVE DATE.  No amendment or termination of the Plan shall be
effective as of any date prior to the date on which Proffitt's obtains
the consent required by this Article.

8.3  RESTRICTIONS ON AMENDMENTS.  Notwithstanding anything to the
contrary contained herein, no amendment to this Plan shall deprive any
Participant, Beneficiary or Plan Shareholder of any right or benefit
which had accrued prior to the effective date of such amendment. 
Without limiting the generality of the foregoing, no such amendment
shall cause any Option to be forfeited, adversely affect the right of a
Participant or Beneficiary to exercise any Option or adversely affect
any Plan Shareholder's right to sell any Shares in accordance with the
provisions of Article 7.

8.4  EFFECT OF TERMINATION.  In the event Proffitt's terminates this
Plan in accordance with the provisions of this Article:

(a)  none of the Options forfeited pursuant to Article 5 after such
effective date shall be granted to any Participant pursuant to this
Plan; and

(b)  the rights of the Participants, Beneficiaries and Plan Shareholders
hereunder (including, without limitation, their rights to exercise
Options pursuant to Article 6 and to sell Shares pursuant to Article 7)
shall survive such termination.


                       ARTICLE 9 - BENEFICIARIES

Upon becoming eligible to participate in this Plan, each Participant,
pursuant to a written instrument delivered to the Administrator, shall
designate a Beneficiary who shall own any Options owned by such
Participant at the time of his death and who shall be entitled to
exercise any of such Options.  Such designation may be changed by the
Participant from time to time by written notice to the Administrator. 
In the event a Participant does not designate a Beneficiary or a
Beneficiary designated by a Participant predeceases such Participant and
no new Beneficiary has been designated, then such Participant's
Beneficiary shall be his surviving spouse, if any, or if none, his
estate.

Upon a Beneficiary's receipt of any Options pursuant to this Article,
the provisions of this Article shall apply to such Beneficiary and such
Options as if such Beneficiary was a Participant.


                      ARTICLE 10 - ASSIGNABILITY

No Participant or Beneficiary shall alienate, sell, transfer, assign,
pledge or otherwise encumber any interest in this Plan or any Option
granted to him pursuant to this Plan without the prior written consent
of the Administrator.  Any attempt by a Participant or Beneficiary to
alienate, sell, transfer, assign, pledge or encumber any such interest
or Option in contravention of this Article shall be ineffective.


                      ARTICLE 11 - ADMINISTRATION

11.1 ADMINISTRATOR.  The Administrator shall be the Corporation's Board
or, as designated by it in writing, the Executive Committee or any other
committee of said Board.

11.2 ADMINISTRATION.  The Administrator shall administer the Plan and
shall have all powers necessary or appropriate to enable it to carry out
its duties including, without limitation, the power to interpret the
Plan, to decide all issues arising under the Plan, to make, establish
and change rules and procedures with respect to the operation of the
Plan, and all other powers conferred upon it herein.  The Administrator
shall have the authority to decide all questions relating to
eligibility, participation, vesting and forfeitures.  The Administrator
may rely and act on any information provided by Proffitt's and the
Corporation without further inquiry or liability.

11.3 EXCULPATION AND INDEMNIFICATION.  No Participant Representative,
officer of Proffitt's or Corporation or member of either Board shall be
responsible or liable for any mistake or error of judgment in connection
with their responsibilities, obligations or duties with respect to this
Plan.  Proffitt's shall indemnify each Participant Representative,
officer of Proffitt's or the Corporation and member of either Board to
the full extent of any liabilities, expenses, penalties, damages or
other pecuniary loss, including attorney's fees, which he may suffer as
a result of his responsibilities, obligations or duties in connection
with this Plan.  Such indemnification shall be paid by Proffitt's to the
extent that liability insurance is not available to cover the payment of
such items.  Proffitt's may purchase and maintain such insurance on
behalf of such individuals.

11.4 REPORTS TO PARTICIPANTS.  The Administrator shall, from time to
time in its sole discretion, but at least annually, notify each
Participant of the number and Option Prices of the Options then owned by
him and such other information as the Administrator, in its sole
discretion, deems to be reasonable under the circumstances.  No
Participant shall be entitled to receive or review any information or
data with regard to the number or Option Prices of Options owned by any
other Participant.  Such information shall only be disclosed to
Participants to the extent the Administrator deems it to be appropriate
and in the best interest of Proffitt's and the Corporation. 


                      ARTICLE 12 - MISCELLANEOUS

12.1 NO RIGHT TO EMPLOYMENT.  Nothing contained herein shall give any
Manager the right to be employed by Proffitt's or the Corporation, nor
shall this Plan interfere with the right of Proffitt's or the
Corporation to discharge any Manager at any time, to change the duties
of any Manager at any time or to change the title or position of any
Participant at any time.

12.2 GRANT OF OPTIONS TO OTHERS. If the Administrator shall determine
that Options are to be granted hereunder to any person who is incapable
or unable to care for his affairs due to minority or any other
incapacity, whether or not such incapacity has been judicially
determined, then, in the discretion of the Administrator, all or any
number of such Options may be granted to and, pursuant to the provisions
of this Plan, exercised by his spouse, a relative of such person, an
institution maintaining or having custody of such person or any person
deemed by the Administrator to be a proper party for such purpose. 
Alternatively, the Administrator may, in its discretion, delay the grant
of such Options until a legal representative is appointed for such
person.  Any grant of options made pursuant to this Section shall
constitute a complete discharge of the liabilities of the Administrator,
Proffitt's and the Corporation to such person hereunder. 

12.3 SUBORDINATION OF RIGHTS.  If, and only to the extent that, a
majority of the Participant Representatives and a majority of the
members of the Corporation's Board deem such subordination to be in
Proffitt's or the Corporation's best interests, the rights of each
Participant, Beneficiary and Plan Shareholder hereunder shall be
subordinate to the provisions of any loan agreement, note, bond,
indenture, debenture, capitalized lease or other evidence of Proffitt's
or the Corporation's indebtedness.

12.4 GOVERNING LAW.  This Plan shall be construed according to the laws
of the State of Alabama.

12.5 NUMBER AND GENDER.  Whenever the context so requires, the singular
number shall include the plural and the plural shall include the
singular and the gender of any pronoun shall include the other genders.

12.6 NOTICE.  Any notice required or permitted to be given hereunder
shall be in writing and signed by the party making the same and shall
specify the Section hereof pursuant to which it is given.  Any such
notice shall be deemed given (i) on the date delivered, if delivered in
person and (ii) on the fifth business day after mailing, if mailed.  Any
such notice shall be mailed registered or certified first class mail,
return receipt requested (with postage and other fees prepaid) as
follows:

If to Proffitt's, to:              Proffitt's, Inc.
                                   115 North Calderwood
                                   Alcoa, Tennessee 37701
                                   Attention:  Senior V.P. of Investor
                                   Relations

If to the Corporation, to:         Parisian, Inc.
                                   750 Lakeshore Parkway
                                   Birmingham, Alabama 35211
                                   Attention: President

If to the Administrator, to:       Parisian, Inc.
                                   750 Lakeshore Parkway
                                   Birmingham, Alabama 35211
                                   Attention: Administrator, Parisian,
                                   Inc. Management Incentive Plan

and, if to a Participant, Beneficiary or Plan Shareholder, to such
Participant's, Beneficiary's or Plan Shareholder's last known residence
or office address appearing in the Corporation's employment or other
records.  If any such notice is given to Proffitt's, the Corporation or
the Administrator, a copy thereof shall be given to:

(a)  Donald E. Hess (or such other person who is then the President of
the Corporation) at the address of the Corporation set forth above; and 

(b)  D. Warren Bailey and Steven B. Corenblum at the address of the
Corporation set forth above (or if either of them ceases to be an
"Officer," as that term is defined in the Senior Plan, at his last known
residence address); provided, however, that if either of said
individuals ceases to be a Participant Representative, such notice shall
not be given to him but shall instead be given to the individual who
succeeds him as a Participant Representative at the address of the
Corporation set forth above.

12.7 SEVERABILITY.  The invalidity of this Plan with respect to one or
more persons shall not affect the rights and obligations of any other
person hereunder in any manner whatsoever.  The invalidity of one or
more provisions of this Plan shall not affect the validity of any other
provision of this Plan in any manner whatsoever.

IN WITNESS WHEREOF, Proffitt's and the Corporation have executed this
First Amendment and Restatement on ______________, 1996.

PROFFITT'S, INC.                        PARISIAN, INC.



By:_______________________              By:____________________________
   ___________,___________                 Donald E. Hess, President


X:\WPDATA\JAS\PROFFITT\SECURITI\10-K.497\EX-10-45.ASC


                   AMENDMENT TO YOUNKERS, INC.
                 DEFERRED COMPENSATION AGREEMENT



          It is agreed that the distribution provisions of each of
the Deferred Compensation Agreements between Younkers, Inc.
("Younkers") and W. Thomas Gould (the "Employee"), dated June 10,
1985, January 1, 1986, January 1, 1987, January 1, 1988 and
December 28, 1988, as amended effective September 30, 1991 (the
"1991 Amendment"), are hereby amended effective February 13, 1997,
as follows:
1.   The first sentence of Paragraph 2 (a) of the 1991 Amendment is
amended to read in its entirety as follows:
          (a)  Following termination of the services of the
       Employee with Proffitt's, Inc. ("Proffitt's") for any
       reason (including but not limited to death, total and
       limited disability, retirement and voluntary or involuntary
       termination as an employee), Proffitt's shall distribute to
       Employee or his beneficiary(ies), pursuant to paragraph (b)
       below, shares of Proffitt's stock represented by the units
       in said Stock Account, together with any assets credited to
       the Cash Account (including interest).
       
       2. Paragraph 2 (b) of the 1991 Amendment is amended to read in
  its entirety as follows:
     (b)  Upon the first to occur of the Employee's
       termination of employment, death or total and permanent
       disability, all benefits payable hereunder (including
       without limitation, all interest credits thereon) shall be
       paid on the first business day in January of the year
       immediately following such event.
       
          IN WITNESS WHEREOF, the parties have executed this
  Amendment on the date and year first above written.
  
                                   PROFFITT'S, INC.
  
  
  
                              By:  _____________________________
                                   R. Brad Martin
                                     Chairman of the Board of 
                                     Directors and Chief
                                     Executive Officer 
  
  
  
                                   EXECUTIVE
  
  
                                   ____________________________
                                   W. Thomas Gould

                   AMENDMENT TO EMPLOYMENT AGREEMENT

          The Employment Agreement, dated as of October 22, 1995, by and
between PROFFITT'S, INC., a Tennessee Corporation (the "Company"), and
W. Thomas Gould (the "Executive"), is hereby amended, effective as of
February 13, 1997, by amending Section 3.2 of the Employment Agreement
as set forth below.
          1.   Section 3.2 of the Employment Agreement is deleted, and
replaced in its entirety as follows:
     Section 3.2.  Severance Amounts.  If the Executive's employment
terminates for any reason, other than by the Company upon conviction of
the Executive of, or plea by the Executive of guilty or nolo contendere
to, a felony involving moral turpitude with respect to the business of
the Company, the Company shall, in addition to the payments under
Section 3.1, (a) continue to pay Executive (or his designated
beneficiary), through February [2], 2001, his base compensation
($750,000), payable at such intervals as such base compensation would
ordinarily be paid, (b) continue to allow the Executive (or his
designated beneficiary) to exercise his Option (and any subsequently
granted options) to purchase common stock of the Company pursuant to the
terms set forth in the LTIP (other than any provisions in the LTIP that
terminate the exercise period for the Option) until the first to occur
of (i) February [2], 2001 or (ii) the second anniversary of the
Executive's Date of Termination, (c) continue to provide, through
February [2], 2001, medical and life insurance coverage in accordance
with such Company's programs for similarly situated senior management
(and their dependents) as it may exist from time to time and
(d) continue to allow the Executive (or his designated beneficiary) to
exercise all outstanding stock options granted to Executive by Younkers,
Inc., and assumed by the Company, until the first to occur of (i) the
regularly scheduled expiration of the term of the stock option or
(ii) the first anniversary of the Executive's Date of Termination.  If
the Executive's employment is terminated by his death, the Company shall
direct that all amounts described in Section 3.1 and this Section 3.2 be
paid to the Executive's designated beneficiaries, or to the executors,
administrators or other legal representatives of the Executive (in such
order of priority) as the Executive may have filed with the Company.
          IN WITNESS WHEREOF, the parties have executed this Amendment
on the date and year first above written.


                                           PROFFITT'S, INC.            


                                        By:____________________________
                                           R. Brad Martin              
                                           Chairman of the Board of    
                                            Directors and Chief        
                                            Executive Officer          



                                           EXECUTIVE                   


                                           ____________________________
                                           W. Thomas Gould             

X:\WPDATA\JAS\PROFFITT\SECURITI\10-K.497\EX-10-58.ASC

                       EMPLOYMENT AGREEMENT

     This Employment Agreement ("Agreement") is entered into as of
the 24th day of March 1997, by and between Proffitt's, Inc.
("Company"), and Frank E. Kulp ("Executive"). 

     Company and Executive agree as follows:

     1. Employment. Company hereby employs Executive as President
and Chief Executive Officer of its Herberger's Division or in such
other capacity with Company and its subsidiaries as Company's Board
of Directors shall designate. 

     2. Duties.  During his employment, Executive shall devote
substantially all of his working time, energies, and skills to the
benefit of Company's business.  Executive agrees to serve Company
diligently and to the best of his ability and to use his best
efforts to follow the policies and directions of Company's Board of
Directors.

     3. Compensation.  Executive's compensation and benefits under
this Agreement shall be as follows:

      (a) Base Salary.  Company shall pay Executive a base salary
("Base Salary") at a rate of no less than $290,000 per year. 
Executive's Base Salary shall be paid in installments in accordance
with Company's normal payment schedule for its senior management. 
All payments shall be subject to the deduction of payroll taxes and
similar assessments as required by law.

     (b)  Bonus.  In addition to the Base Salary, Executive shall
be eligible, as long as he holds the position stated in paragraph
1, for a yearly cash bonus of up to 40% of Base Salary based upon
his performance in accordance withspecific annual objectives, set
in advance, all as approved by the Board of Directors.  

     (c)  Incentive Compensation.  Executive shall be and hereby is
granted a non-qualified option as of March 24, 1997, ("Option") to
purchase thirty thousand (30,000) shares of Company common stock at
an option price equal to the closing price of the stock on March
24, 1997, as reported in the Wall Street Journal.  The Option is
granted pursuant to Company's 1994 Long-Term Incentive Plan ("1994
LTIP"), and shall be subject to the terms and conditions thereof. 
The Option shall be exercisable on or after March 24, 1997, (the
"Grant Date") to the extent of 20% of the shares covered thereby;
exercisable to the extent of an additional 20% of the shares
covered thereby on and after the first anniversary of the Grant
Date; exercisable to the extent of an additional 20% of the shares
covered thereby on and after the second anniversary of the Grant 
Date;  exercisable to the extent of an additional 20% of the shares
covered thereby on an after the third anniversary of the Grant
Date; and exercisable to the extent of any remaining shares on and
after the fourth anniversary of the Grant Date; provided, however,
that no portion of the Option shall be exercisable any earlier than
six months from the Grant Date.  The Option may be exercised (as
provided in the 1994 LTIP) up to ten (10) years from the Grant
Date.  Any portion of the Option not exercised within said ten (10)
year period shall expire.  

     (d)  Effect of Change of Control on Options.  In the event of
a Change of Control (as defined in the Company's 1994 Long-Term
Incentive Plan), any Options granted to Executive prior to such
Change of Control shall immediately vest.

     4.   Insurance and Benefits.  Company shall allow Executive to
participate in each employee benefit plan and to receive each
executive benefit that Company provides for senior executives at
the level of Executive's position.

     5.   Term. The term of this Agreement shall be for two years,
provided, however, that Company may terminate this Agreement at any
time upon thirty (30) days' prior written notice (at which time
this Agreement shall terminate except for Section 9, which shall
continue in effect as set forth in Section 9).  In the event of
such termination by Company, Executive shall be entitled to receive
his Base Salary (at the rate in effect at the time of termination)
through the end of the term of this Agreement.  Such Base Salary
shall be paid thereafter in regular payroll installments.

     In addition, this Agreement shall terminate upon the death of
Executive, except as to: (a) Executive's estate's right to exercise
any unexercised stock options pursuant to Company's stock option
plan then in effect, (b) other entitlements under this contract
that expressly survive death, and (c) any rights which Executive's
estate or dependents may have under COBRA or any other federal or
state law or which are derived independent of this Agreement by
reason of his participation in any plan maintained by Company.

     6.  Termination by Company for Cause.  (a)  Company shall have
the right to terminate Executive's employment under this Agreement
for cause, in which event no salary or bonus shall be paid after
termination for cause.  Termination for cause shall be effective
immediately upon notice sent or given to Executive.  For purposes
of this Agreement, the term "cause" shall mean and be strictly
limited to:  (i) conviction of Executive, after all applicable
rights of appeal have been exhausted or waived, for any crime that
materially discredits Company or is materially detrimental to the
reputation or goodwill of Company; (ii) commission of any material
act of fraud or dishonesty by Executive against Company or
commission of an immoral or unethical act that materially reflects
negatively on Company, provided that Executive shall first be
provided with written notice of the claim and with an opportunity
to contest said claim before the Board of Directors; or (iii)
Executive's material breach of his obligations under paragraph 2 of
the Agreement, as so determined by the Board of Directors.  

     (b)  In the event that Executive's employment is terminated,
Executive agrees to resign as an officer and/or director of Company
(or any of its subsidiaries or affiliates), effective as of the
date of such termination, and Executive agrees to return to Company
upon such termination any of the following which contain
confidential information: all documents, instruments, papers,
facsimiles, and computerized information which are the property of
Company or such subsidiary or affiliate.

     7.   Change in Control. If Executive's employment is
terminated primarily as a result of a Change in Control of Company
or a Potential Change in Control of Company, as defined below,
Executive shall receive his Base Salary then in effect for a period
of two years or through the end of the term of this Agreement,
whichever is longer.

     As used herein, the term "Change in Control" means the
happening of any of the following:

     (a)  Any person or entity, including a "group" as defined in
Section 13(d)(3) of the Securities Exchange Act of 1934, as
amended, other than Company, a subsidiary of Company, or any
employee benefit plan of Company or its subsidiaries, becomes the
beneficial owner of Company's securities having 25 percent or more
of the combined voting power of the then
outstanding securities of Company that may be cast for the election
for directors of Company (other than as a result of an issuance of
securities initiated by Company in the ordinary course of
business); or

     (b)  As the result of, or in connection with, any cash tender
or exchange offer, merger or other business combination, sale of
assets or contested election, or any combination of the foregoing
transactions, less than a majority of the combined voting power of
the then outstanding securities of Company or any successor
corporation or entity entitled to vote generally in the election of
directors of Company or such other corporation or entity after such
transaction, are held in the aggregate by holders of Company's
securities entitled to vote generally in the election of directors
of Company immediately prior to such transactions; or

     (c)  During any period of two consecutive years, individuals
who at the beginning of any such period constitute the Board of
Directors of Company cease for any reason to constitute at least a
majority thereof, unless the election, or the nomination for
election by Company's stockholders, of each director of Company
first elected during such period was approved by a vote of at least
two-thirds of the directors of Company then still in office who
were directors of Company at the beginning of any such period.

     As used herein, the term "Potential Change in Control" means
the happening of any of the following:

     (a)  The approval by stockholders of an agreement by Company,
the consummation of which would result in a Change of Control of
Company; or

     (b)  The acquisition of beneficial ownership, directly or
indirectly, by any entity, person or group (other than Company, a
wholly-owned subsidiary thereof or any employee benefit plan of
Company or its subsidiaries (including any trustee of such plan
acting as trustee)) of securities of Company representing 5 percent
or more of the combined voting power of Company's outstanding
securities and the adoption by the Board of Directors of Company of
a resolution to the effect that a Potential Change in Control of
Company has occurred for purposes of this Agreement.

     8.   Disability.  If Executive becomes disabled at any time
during the term of this Agreement, he shall after he becomes
disabled continue to receive all payments and benefits provided
under the terms of this Agreement for a period of twelve
consecutive months, or for the remaining term of this Agreement,
whichever period is longer.  For purposes of this Agreement, the
term "disabled" shall mean the inability  of Executive (as the
result of a physical or mental condition) to perform the duties of
his position under this Agreement with reasonable accommodation and
which inability is reasonably expected to last at least one (1)
full year.

     9.   Non-competition; Unauthorized Disclosure. 

     (a)       Non-competition.  During the period Executive is
employed under this Agreement, and for a period of one year
thereafter, Executive:

          (i)  shall not engage in any activities, whether as
employer, proprietor, partner, stockholder (other than the holder
of less than 5% of the stock of a corporation the securities of
which are traded on a national securities exchange or in the
over-the-counter market), director, officer, employee or otherwise,
in competition with (i) the businesses conducted at the date hereof
by Company or any subsidiary or affiliate, or (ii) any business in
which Company or any subsidiary or affiliate is substantially
engaged at any time during the employment period;

          (ii) shall not do business with any vendor that is one of
the top 100 vendors of the businesses conducted by Company or its
affiliates at the date hereof or at any time during the term of
this Agreement; and 

          (iii)     shall not induce or attempt to persuade any
employee of Company or any of its divisions, subsidiaries or then
present affiliates to terminate his or her employment relationship
in order to enter into competitive employment.     

     (b)  Unauthorized Disclosure.  During the period Executive is
employed under this Agreement, and for a further period of one year
thereafter, Executive shall not, except as required by any court or
administrative agency, without the written consent of the Board of
Directors, or a person authorized thereby, disclose to any person,
other than an employee of Company or a person to whom disclosure is
reasonably necessary or appropriate in connection with the
performance by Executive of his duties as an executive for Company,
any confidential information obtained by him while in the employ of
Company; provided, however, that confidential information shall not
include any information now known or which becomes known generally
to the public (other than as a result of unauthorized disclosure by
Executive).

     (c)  Scope of Covenants; Remedies.  The following provisions
shall apply to the covenants of Executive contained in this Section
9:

          (i)  the covenants contained in paragraph (i) and (ii) of
Section 9(a) shall apply within all the territories in which
Company or its affiliates or subsidiaries are actively engaged in
the conduct of business while Executive is employed under this
Agreement, including, without limitation, the territories in which
customers are then being solicited;

          (ii) without limiting the right of Company to pursue all
other legal and equitable remedies available for violation by
Executive of the covenants contained in this Section 9, it is
expressly agreed by Executive and Company that such other remedies
cannot fully compensate Company for any such violation and that
Company shall be entitled to injunctive relief to prevent any such
violation or any continuing violation thereof; provided, however,
Company shall be entitled to injunctive relief only to protect
itself from unfair competition of the type protected under
Tennessee law.

          (iii)     each party intends and agrees that if, in any
action before any court or agency legally empowered to enforce the
covenants contained in this Section 9, any term, restriction,
covenant or promise contained therein is found to be unreasonable
and accordingly unenforceable, then such term, restriction,
covenant or promise shall be deemed modified to the extent
necessary to make it enforceable by such court or agency; and

          (iv) the covenants contained in this Section 9 shall
survive the conclusion of Executive's employment by Company. 

     10.  General Provisions.

     (a)  Notices.  Any notice to be given hereunder by either
party to the other may be effected by personal delivery, in writing
or by mail, registered or certified, postage prepaid with return
receipt requested.  Mailed notices shall be addressed to the
parties at the addresses set forth below, but each party may change
his or its address by written notice in accordance with this
Section 10 (a).  Notices shall be deemed communicated as of the
actual receipt or refusal of receipt. 


     If to Executive:    Frank E. Kulp
                    G.R. Herberger's, Inc.
                    518 Mall Germain
                    St. Cloud, MN 56302

     If to Company: Brian J. Martin
                    Proffitt's, Inc.
                    Post Office Box 9388
                    Alcoa, TN 37701

     (b)  Partial Invalidity.  If any provision in this Agreement
is held by a court of competent jurisdiction to be invalid, void or
unenforceable, the remaining provisions shall, nevertheless,
continue in full force and without being impaired or invalidated in
any way.

     (c)  Governing Law.  This Agreement shall be governed by and
construed in accordance with the laws of the State of Tennessee.

     (d)  Entire Agreement.  Except for any prior grants of
options, restricted stock, or other forms of incentive compensation
evidenced by a written instrument or by an action of the Board or
Directors, this Agreement supersedes any and all other agreements,
either oral or in writing, between the parties hereto with respect
to employment of Executive by Company and contains all of the
covenants and agreements between the parties with respect to such
employment.  Each party to this Agreement acknowledges that no
representations, inducements or agreements, oral or otherwise, that
have not been embodied herein, and no other agreement, statement or
promise not contained in this Agreement, shall be valid or binding. 
Any modification of this Agreement will be effective only if it is
in writing signed by the party to be charged.

     (e)  No Conflicting Agreement.   By signing this Agreement,
Executive warrants that he is not a party to any restrictive
covenant, agreement or contract which limits the performance of his
duties and responsibilities under this Agreement or under which
such performance would constitute a breach.

     (f)  Headings.  The Section, paragraph, and subparagraph
headings are for convenience or reference only and shall not define
or limit the provisions hereof.

     IN WITNESS WHEREOF, the parties have executed this Agreement
as of the date first written above.

                              PROFFITT'S, INC.

                              BY: _____________________ 
                                   Brian J. Martin 
                                   Senior Vice President 



                                  _____________________ 
                                  Frank E. Kulp 
                                  Executive

X:\WPDATA\JAS\PROFFITT\SECURITI\10-K.497\EX-10-71.ASC

                         EMPLOYMENT AGREEMENT

     This Employment Agreement ("Agreement") is entered into as of the
1st day of April 1997, by and between Proffitt's, Inc. ("Company"), and
Donald E. Wright ("Executive"), with Executive being directly employed
by Company's subsidiary, McRae's, Inc.

     Company and Executive agree as follows:

     1.   Employment. Company hereby employs Executive as Senior Vice
President of Finance and Accounting or in such other capacity with
Company and its subsidiaries as Company's Board of Directors shall
designate.

     2.   Duties.  During his employment, Executive shall devote
substantially all of his working time, energies, and skills to the
benefit of Company's business.  Executive agrees to serve Company
diligently and to the best of his ability and to use his best efforts to
follow the policies and directions of Company's Board of Directors.

     3.   Executive's compensation and benefits under this Agreement
shall be as follows:

          (a)  Base Salary.  Company shall pay Executive a base salary
("Base Salary") at a rate of no less than $250,000 per year. 
Executive's Base Salary shall be paid in installments in accordance with
Company's normal payment schedule for its senior management.  All
payments shall be subject to the deduction of payroll taxes and similar
assessments as required by law.

          (b)  Initial Stock Award.  As soon as practicable after April
1, 1997, Company shall issue Executive 2,500 shares of Company stock as
an initial bonus; provided, however, Executive may cause Company to
withhold some shares of the Company stock to satisfy Executive's and
Company's tax-withholding obligations.  

          (c)  Bonus.  In addition to the Base Salary, Executive shall
be eligible, as long as he holds the position stated in paragraph 1, for
a yearly cash bonus of up to 50% of Base Salary based upon his
performance in accordance with specific annual objectives, set in
advance, all as approved by the Board of Directors.  

          (d)  Incentive Compensation.  Executive shall be and hereby is
granted a non-qualified option as of April 1, 1997, ("Option") to
purchase thirty-five thousand (35,000) shares of Company common stock at
an option price equal to the closing price of the stock on April 1,
1997, as reported in the Wall Street Journal.  The Option is granted
pursuant to Company's 1994 Long-Term Incentive Plan ("1994 LTIP"), and
shall be subject to the terms and conditions thereof.  The Option shall
be exercisable on or after April 1, 1997, (the "Grant Date") to the
extent of 20% of the shares covered thereby; exercisable to the extent
of an additional 20% of the shares covered thereby on and after the
first anniversary of the Grant Date; exercisable to the extent of an
additional 20% of the shares covered thereby on and after the second
anniversary of the Grant  Date; exercisable to the extent of an
additional 20% of the shares covered thereby on an after the third
anniversary of the Grant Date; and exercisable to the extent of any
remaining shares on and after the fourth anniversary of the Grant Date;
provided, however, that no portion of the Option shall be exercisable
any earlier than six months from the Grant Date.  The Option may be
exercised (as provided in the 1994 LTIP) up to ten (10) years from the
Grant Date.  Any portion of the Option not exercised within said ten
(10) year period shall expire.  

          (e)  Effect of Change of Control on Options.  In the event of
a Change of Control (as defined in the Company's 1994 Long-Term
Incentive Plan), any Options granted to Executive prior to such Change
of Control shall immediately vest.

          (f)  Additional Stock Compensation.  As compensation for his
services, Company shall issue 2,500 shares of Company stock to Executive
as soon as practicable after each of the first three anniversary dates
of Executive's first date of employment with Company (for a total of
7,500 shares), provided that Executive remains employed by Company on
such dates.  In the event that Executive's employment is terminated by
Company, 7,500 shares of stock, less any amounts already awarded under
this Section 3(f), shall be awarded to Executive as soon as practicable
after termination. 

     4.   Insurance and Benefits.  Company shall allow Executive to
participate in each employee benefit plan and to receive each executive
benefit that Company provides for senior executives at the level of
Executive's position, including the revised relocation package agreed to
by Executive and Company. 

     5.   Term. The term of this Agreement shall be for three years,
provided, however, that Company may terminate this Agreement at any time
upon thirty (30) days' prior written notice (at which time this
Agreement shall terminate except for Section 9, which shall continue in
effect as set forth in Section 9).  In the event of such termination by
Company, Executive shall be entitled to receive his Base Salary (at the
rate in effect at the time of termination) through the end of the term
of this Agreement.  Such Base Salary shall be paid thereafter in regular
payroll installments. 

     In addition, this Agreement shall terminate upon the death of
Executive, except as to: (a) Executive's estate's right to exercise any
unexercised stock options pursuant to Company's stock option plan then
in effect, (b) other entitlements under this contract that expressly
survive death, and (c) any rights which Executive's estate or dependents
may have under COBRA or any other federal or state law or which are
derived independent of this Agreement by reason of his participation in
any plan maintained by Company.

     6.   Termination by Company for Cause.  (a)  Company shall have the
right to terminate Executive's employment under this Agreement for
cause, in which event no salary or bonus shall be paid after termination
for cause.  Termination for cause shall be effective immediately upon
notice sent or given to Executive.  For purposes of this Agreement, the
term "cause" shall mean and be strictly limited to:  (i) conviction of
Executive, after all applicable rights of appeal have been exhausted or
waived, for any crime that materially discredits Company or is
materially detrimental to the reputation or goodwill of Company; (ii)
commission of any material act of fraud or dishonesty by Executive
against Company or commission of an immoral or unethical act that
materially reflects negatively on Company, provided that Executive shall
first be provided with written notice of the claim and with an
opportunity to contest said claim before the Board of Directors; or
(iii) Executive's material breach of his obligations under paragraph 2
of the Agreement, as so determined by the Board of Directors.  

          (b)  In the event that Executive's employment is terminated,
Executive agrees to resign as an officer and/or director of Company (or
any of its subsidiaries or affiliates), effective as of the date of such
termination, and Executive agrees to return to Company upon such
termination any of the following which contain confidential information:
all documents, instruments, papers, facsimiles, and computerized
information which are the property of Company or such subsidiary or
affiliate.

     7.   Change in Control. If Executive's employment is terminated
primarily as a result of a Change in Control of Company or a Potential
Change in Control of Company, as defined below, Executive shall receive
his Base Salary (in accordance with the schedule in Section 3(a)) for a
period of three years or through the end of the term of this Agreement,
whichever is longer.  In addition, in the event of a Change in Control
or a Potential Change in Control of Company, Executive may terminate
this Agreement for "cause" and be entitled to receive his Base Salary
for a period of three years or through the end of the term of this
Agreement, whichever is longer.  The term "cause" for this purpose shall
be strictly limited to the following two circumstances: (a) Company has
required Executive to relocate from the greater Birmingham, Alabama area
or (b) Company has materially reduced Executive's responsibilities so
that a reasonable person would view the changes as a material demotion. 


     As used herein, the term "Change in Control" means the happening of
any of the following:

          (a)  Any person or entity, including a "group" as defined in
Section 13(d)(3) of the Securities Exchange Act of 1934, as amended,
other than Company, a subsidiary of Company, or any employee benefit
plan of Company or its subsidiaries, becomes the beneficial owner of
Company's securities having 25 percent or more of the combined voting
power of the then outstanding securities of Company that may be cast for
the election for directors of Company (other than as a result of an
issuance of securities initiated by Company in the ordinary course of
business); or

          (b)  As the result of, or in connection with, any cash tender
or exchange offer, merger or other business combination, sale of assets
or contested election, or any combination of the foregoing transactions,
less than a majority of the combined voting power of the then
outstanding securities of Company or any successor corporation or entity
entitled to vote generally in the election of directors of Company or
such other corporation or entity after such transaction, are held in the
aggregate by holders of Company's securities entitled to vote generally
in the election of directors of Company immediately prior to such
transactions; or

          (c)  any period of two consecutive years, individuals who at
the beginning of any such period constitute the Board of Directors of
Company cease for any reason to constitute at least a majority thereof,
unless the election, or the nomination for election by Company's
stockholders, of each director of Company first elected during such
period was approved by a vote of at least two-thirds of the directors of
Company then still in office who were directors of Company at the
beginning of any such period.

     As used herein, the term "Potential Change in Control" means the
happening of any of the following:

          (a)  The approval by stockholders of an agreement by Company,
the consummation of which would result in a Change of Control of
Company; or

          (b)  The acquisition of beneficial ownership, directly or
indirectly, by any entity, person or group (other than Company, a
wholly-owned subsidiary thereof or any employee benefit plan of Company
or its subsidiaries (including any trustee of such plan acting as
trustee)) of securities of Company representing 5 percent or more of the
combined voting power of Company's outstanding securities and the
adoption by the Board of Directors of Company of a resolution to the
effect that a Potential Change in Control of Company has occurred for
purposes of this Agreement.

     8.   Disability.  If Executive becomes disabled at any time during
the term of this Agreement, he shall after he becomes disabled continue
to receive all payments and benefits provided under the terms of this
Agreement for a period of twelve consecutive months, or for the
remaining term of this Agreement, whichever period is longer.  For
purposes of this Agreement, the term "disabled" shall mean the inability 
of Executive (as the result of a physical or mental condition) to
perform the duties of his position under this Agreement with reasonable
accommodation and which inability is reasonably expected to last at
least one (1) full year.

     9.   Non-competition; Unauthorized Disclosure. 

          (a)  Non-competition.  During the period Executive is employed
under this Agreement, and for a period of one year thereafter,
Executive:

               (i)  shall not engage in any activities, whether as
employer, proprietor, partner, stockholder (other than the holder of
less than 5% of the stock of a corporation the securities of which are
traded on a national securities exchange or in the over-the-counter
market), director, officer, employee or otherwise, in competition with
(i) the businesses conducted at the date hereof by Company or any
subsidiary or affiliate, or (ii) any business in which Company or any
subsidiary or affiliate is substantially engaged at any time during the
employment period;

               (ii) shall not do business with any vendor that is one of
the top 100 vendors of the businesses conducted by Company at the date
hereof or of any business in which Company is substantially engaged at
any time during the term of this Agreement; and 

               (iii)     shall not induce or attempt to persuade any
employee of Company or any of its divisions, subsidiaries or then
present affiliates to terminate his or her employment relationship in
order to enter into competitive employment.   

          (b)  Unauthorized Disclosure.  During the period Executive is
employed under this Agreement, and for a further period of one year
thereafter, Executive shall not, except as required by any court or
administrative agency, without the written consent of the Board of
Directors, or a person authorized thereby, disclose to any person, other
than an employee of Company or a person to whom disclosure is reasonably
necessary or appropriate in connection with the performance by Executive
of his duties as an executive for Company, any confidential information
obtained by him while in the employ of Company; provided, however, that
confidential information shall not include any information now known or
which becomes known generally to the public (other than as a result of
unauthorized disclosure by Executive).

          (c)  Scope of Covenants; Remedies.  The following provisions
shall apply to the covenants of Executive contained in this Section 9:

               (i)  the covenants contained in paragraph (i) and (ii) of
Section 9(a) shall apply within all the territories in which Company is
actively engaged in the conduct of business while Executive is employed
under this Agreement, including, without limitation, the territories in
which customers are then being solicited;

               (ii) without limiting the right of Company to pursue all
other legal and equitable remedies available for violation by Executive
of the covenants contained in this Section 9, it is expressly agreed by
Executive and Company that such other remedies cannot fully compensate
Company for any such violation and that Company shall be entitled to
injunctive relief to prevent any such violation or any continuing
violation thereof; provided, however, Company shall be entitled to an
injunction only to prevent the type of unfair competition protected by
Tennessee law.

               (iii)     each party intends and agrees that if, in any
action before any court or agency legally empowered to enforce the
covenants contained in this Section 9, any term, restriction, covenant
or promise contained therein is found to be unreasonable and accordingly
unenforceable, then such term, restriction, covenant or promise shall be
deemed modified to the extent necessary to make it enforceable by such
court or agency; and

               (iv) the covenants contained in this Section 9 shall
survive the conclusion of Executive's employment by Company.

     10.  General Provisions.

          (a)  Notices.  Any notice to be given hereunder by either
party to the other may be effected by personal delivery, in writing or
by mail, registered or certified, postage prepaid with return receipt
requested.  Mailed notices shall be addressed to the parties at the
addresses set forth below, but each party may change his or its address
by written notice in accordance with this Section 10 (a).  Notices shall
be deemed communicated as of the actual receipt or refusal of receipt. 


     If to Executive:    Donald E. Wright

                    Proffitt's, Inc.
                    750 Lakeshore Parkway 
                    Birmingham, AL 35211

     If to Company: Brian J. Martin     
                    Proffitt's, Inc.
                    Post Office Box 9388
                    Alcoa, TN 37701

          (b)  Partial Invalidity.  If any provision in this Agreement
is held by a court of competent jurisdiction to be invalid, void or
unenforceable, the remaining provisions shall, nevertheless, continue in
full force and without being impaired or invalidated in any way.

          (c)  Governing Law.  This Agreement shall be governed by and
construed in accordance with the laws of the State of Tennessee.

          (d)  Entire Agreement.  Except for any prior grants of
options, restricted stock, or other forms of incentive compensation
evidenced by a written instrument or by an action of the Board or
Directors, this Agreement supersedes any and all other agreements,
either oral or in writing, between the parties hereto with respect to
employment of Executive by Company and contains all of the covenants and
agreements between the parties with respect to such employment.  Each
party to this Agreement acknowledges that no representations,
inducements or agreements, oral or otherwise, that have not been
embodied herein, and no other agreement, statement or promise not
contained in this Agreement, shall be valid or binding.  Any
modification of this Agreement will be effective only if it is in
writing signed by the party to be charged.

          (e)  No Conflicting Agreement.   By signing this Agreement,
Executive warrants that he is not a party to any restrictive covenant,
agreement or contract which limits the performance of his duties and
responsibilities under this Agreement or under which such performance
would constitute a breach.

          (f)  Headings.  The Section, paragraph, and subparagraph
headings are for convenience or reference only and shall not define or
limit the provisions hereof.

     IN WITNESS WHEREOF, the parties have executed this Agreement as of
the date first written above.

                              PROFFITT'S, INC.

                              MCRAE'S, INC.



                                   BY: _____________________ 
                                        Brian J. Martin 
                                        Senior Vice President 


                                       _____________________ 
                                       Donald E. Wright 
                                       Executive

X:\WPDATA\JAS\PROFFITT\SECURITI\10-K.497\EX-10-72.ASC

                         EMPLOYMENT AGREEMENT



     This Employment Agreement ("Agreement") is entered into as of the
3rd day of April 1997, by and between Parisian, Inc. ("Company"), a
wholly owned subsidiary of Proffitt's, Inc., and William D. Cappiello
("Executive").

     Company and Executive agree as follows:

     1.   Employment. Company hereby employs Executive as President
and Chief Executive Officer of Company, reporting to the President of
the Proffitt's Merchandising Group, or in such other position mutually
agreeable by Executive, Company and Proffitt's. Executive shall also
be elected to Company's Board of Directors.  

     2.   Duties.  During his employment, Executive shall devote
substantially all of his working time, energies, and skills to the
benefit of Company's business.  Executive agrees to serve Company
diligently and to the best of his ability and to use his best efforts
to follow the policies and directions of Company's and Proffitt's
Boards of Directors.  Executive shall be based at the Parisian home
office in Birmingham, Alabama, and shall be required to travel
temporarily from time to time on Company business.  Executive's duties
shall be consistent with the duties of a chief executive officer of a
company of a comparable size to Parisian.  

     3.   Compensation.  Executive's compensation and benefits under
this Agreement shall be as follows:

          (a)  Base Salary.  Company shall pay Executive a base salary
("Base Salary") at a rate of no less than $450,000 per year; provided,
however, Executive's Base Salary shall be increased by at least 10%
annually (over the then existing Base Salary) during the term of this
Agreement. Executive's Base Salary shall be paid in installments in
accordance with Company's normal payment schedule for its senior
management.  All payments shall be subject to the deduction of payroll
taxes and similar assessments as required by law.

          (b)  Bonus.  In addition to the Base Salary, Executive shall
be eligible for a yearly cash bonus of up to 50% of the Base Salary
then in effect, based upon his performance in accordance with specific
annual objectives, set in advance, all as approved by Proffitt's Board
of Directors. Executive shall be guaranteed a minimum bonus for his
fiscal year 1997 performance in the amount of $100,000. 

     
          (c)  Initial Bonus.  Company shall pay Executive $175,000 on
his first date of employment, and shall cause Proffitt's to issue
Executive 10,000 shares of unrestricted common stock as soon as
practicable, but in no event later than 30 days after Executive's
first day of employment with the Company.


          (d)  Incentive Compensation.  Executive shall be and hereby
is granted a non-qualified option as of his first date of employment
("Option") to purchase seventy-five thousand (75,000) shares of
Proffitt's common stock at an option price equal to the closing price
of the stock on Executive's first day of employment, as reported in
the Wall Street Journal.  The Option will be granted pursuant either
to Proffitt's 1994 Long-Term Incentive Plan ("1994 LTIP") or 1997
Long-Term Incentive Plan ("1997 LTIP"), and shall be subject to the
terms and conditions thereof.  The Option shall be exercisable on or
after the grant date (the "Grant Date") to the extent of 20% of the
shares covered thereby; exercisable to the extent of an additional 20%
of the shares covered thereby on and after the first anniversary of
the Grant Date; exercisable to the extent of an additional 20% of the
shares covered thereby on and after the second anniversary of the
Grant  Date; exercisable to the extent of an additional 20% of the
shares covered thereby on an after the third anniversary of the Grant
Date; and exercisable to the extent of any remaining shares on and
after the fourth anniversary of the Grant Date; provided, however,
that no portion of the Option shall be exercisable any earlier than
six months from the Grant Date.  The Option may be exercised up to ten
(10) years from the Grant Date.  Any portion of the Option not
exercised within said ten (10) year period shall expire.   

          (e)  Effect of Change of Control on Options.  In the event
of a Change of Control (as defined in the 1994 LTIP), any Options
granted to Executive prior to such Change of Control shall immediately
vest.

          (f)  Service Stock Grant.  In addition to the shares of
unrestricted common stock referred to Section 3(c), Company shall
cause Proffitt's to issue to Executive a total of 20,000 shares of
Proffitt's unrestricted common stock in the following amounts and at
the following times, provided that Executive shall have completed
continuous and uninterrupted service with Company at the time of each
grant:  5,000 shares on each of the first four anniversary dates of
Executive's first date of employment with Company.  These numbers
shall be adjusted in the event of any change in the outstanding stock
of Proffitt's of the type set forth in paragraph 20 of the 1994 LTIP. 

     4.   Insurance and Benefits.  Company shall provide those
benefits to Executive and allow Executive to participate in each
employee benefit plan and to receive executive benefits that Company
and Proffitt's provide for their senior most executives.  

     5.   Term. The term of this Agreement shall be for three years.

     6.   Company's Early Termination and Severance.  Company shall
have the right, at its election, to terminate Executive's employment
prior to the termination date, without cause, upon 30 days prior
written notice to Executive,  In the event of such termination by
Company, Executive shall be entitled to receive as severance his base
salary, with the yearly increases referred to in Paragraph 3(a) for
the greater of: (i) the end of the Term; or (ii) two years.  Should
Company elect to terminate Executive's employment without cause,
Company shall also guarantee that 80% of all options granted to
Employee under Section 3(d) of this Agreement shall be vested, and 80%
of the stock to be issued under Section 3(f) of this Agreement shall
be issued.  Employee shall also be entitled to receive all benefits
under Section 4 of this Agreement for two years after termination. 
This severance provision shall continue to apply after the term of
this Agreement if Executive remains employed by Company and has not
entered into another employment agreement with Company.  It is the
intent of the parties to provide Employee with two years of severance,
with the yearly increases referred to in Section 3(a), in one lump sum
at the time of termination without cause.  In all events, provided
Employee does not voluntarily terminate his employment with Company,
he shall nevertheless be entitled to all severance benefits set forth
herein.

     7.   Termination as a Result of Death.  This Agreement shall
terminate upon the death of Executive, except as to: (a) Executive's
estate's right to exercise any unexercised stock options pursuant to
Company's stock option plan then in effect with a guarantee that at
least 40% of the options under Section 3(d) shall be vested, (b) at
least 8,000 shares of common stock under Section 3(f) shall have been
awarded Executive or his estate, (c) other entitlements under this
contract that expressly survive death, and (d) any rights which
Executive's estate or dependents may have under COBRA or any other
federal or state law or which are derived independent of this
Agreement by reason of his participation in any plan maintained by
Company.

     8.   Termination by Company for Cause.  Company shall have the
right to terminate Executive's employment under this Agreement for
cause, in which event no salary or bonus shall be paid after
termination for cause.  Termination for cause shall be effective
immediately upon notice sent or given to Executive.  For purposes of
this Agreement, the term "cause" shall mean and be strictly limited
to:  (i) Executive's conviction of any crime or criminal offense
involving monies or other property, or any felony, after applicable
rights of appeal have been exhausted or waived and which is materially
detrimental to the reputation or goodwill of the Company; (ii)
Executive's breach of any of his fiduciary duties of loyalty as an
officer of the Company after having received written notice from the
Board of Directors of Proffitt's, Inc. and Executive has been given a
reasonable opportunity to cure; or (iii) Executive's willful and
continual neglect or disregard of his duties as President and Chief
Executive Officer of the Company, after written notice of such neglect
or disregard has been given Executive by the Board of Directors of
Proffitt's, Inc. and Executive has been given a reasonable opportunity
to cure. 

          (b)  In the event that Executive's employment is terminated
for cause or otherwise, Executive agrees to resign as an officer
and/or director of Company (or any of its subsidiaries or affiliates),
effective as of the date of such termination, and Executive agrees to
return to Company upon such termination any of the following which
contain confidential information: all documents, instruments, papers,
facsimiles, and computerized information which are the property of
Company or such subsidiary or affiliate.

     9.   Change in Control. If Executive's employment is terminated
primarily as a result of a Change in Control of Proffitt's or a
Potential Change in Control of Proffitt's, as defined below, Executive
shall receive all shares of common stock under Section 3(f) that have
not already been awarded, and his Base Salary then in effect for a
period of three years. 


     As used herein, the term "Change in Control" means the happening
of any of the following:

          (a)  Any person or entity, including a "group" as defined in
Section 13(d)(3) of the Securities Exchange Act of 1934, as amended,
other than Proffitt's, a subsidiary of Proffitt's, or any employee
benefit plan of Proffitt's or its subsidiaries, becomes the beneficial
owner of Proffitt's securities having 25 percent or more of the
combined voting power of the then outstanding securities of Proffitt's
that may be cast for the election for directors of Proffitt's (other
than as a result of an issuance of securities initiated by Proffitt's
in the ordinary course of business); or

          (b)  As the result of, or in connection with, any cash
tender or exchange offer, merger or other businessc combination, sale
of assets or contested election, or any combination of the foregoing
transactions, less than a majority of the combined voting power of the
then outstanding securities of Proffitt's or any successor corporation
or entity entitled to vote generally in the election of directors of
Proffitt's or such other corporation or entity after such transaction,
are held in the aggregate by holders of Proffitt's securities entitled
to vote generally in the election of directors of Proffitt's
immediately prior to such transactions; or

          (c)  During any period of two consecutive years, individuals
who at the beginning of any such period constitute the Board of
Directors of Proffitt's cease for any reason to constitute at least a
majority thereof, unless the election, or the nomination for election
by Proffitt's stockholders, of each director of Proffitt's first
elected during such period was approved by a vote of at least
two-thirds of the directors of Proffitt's then still in office who
were directors of Proffitt's at the beginning of any such period.

     As used herein, the term "Potential Change in Control" means the
happening of any of the following:

          (a)  The approval by stockholders of an agreement by
Proffitt's, the consummation of which would result in a Change of
Control of Proffitt's; or

          (b)  The acquisition of beneficial ownership, directly or
indirectly, by any entity, person or group (other than Proffitt's, a
wholly-owned subsidiary thereof or any employee benefit plan of
Proffitt's or its subsidiaries (including any trustee of such plan
acting as trustee) of securities of Proffitt's representing 5 percent
or more of the combined voting power of Proffitt's outstanding
securities and the adoption by the Board of Directors of Proffitt's of
a resolution to the effect that a Potential Change in Control of
Proffitt's has occurred for purposes of this Agreement.

     10.  Disability.  If Executive becomes disabled at any time
during the term of this Agreement, he shall after he becomes disabled
continue to receive all payments and benefits provided under the terms
of this Agreement for a period of twelve consecutive months, or for
the remaining term of this Agreement, whichever period is longer.  For
purposes of this Agreement, the term "disabled" shall mean the
inability  of Executive (as the result of a physical or mental
condition) to perform the duties of his position under this Agreement
with reasonable accommodation and which inability is reasonably
expected to last at least one (1) full year.

     11.  Non-competition; Unauthorized Disclosure. 

          (a)  Non-competition.  During the period Executive is
employed under this Agreement, and for a period of one year
thereafter, Executive:

               (i)  shall not engage in any activities, whether as
employer, proprietor, partner, stockholder (other than the holder of
less than 5% of the stock of a corporation the securities of which are
traded on a national securities exchange or in the over-the-counter
market), director, officer, employee or otherwise, in competition with
(i) the businesses conducted at the date hereof by Company, or (ii)
any business in which Company is substantially engaged at any time
during the employment period; and

               (ii) shall not induce or attempt to persuade any
employee of Company to terminate his or her employment relationship in
order to enter into competitive employment.   
         (b)   Unauthorized Disclosure.  During the period Executive
is employed under this Agreement, and for a further period of one year
thereafter, Executive shall not, except as required by any court or
administrative agency, without the written consent of the Board of
Directors, or a person authorized thereby, disclose to any person,
other than an employee of Company or a person to whom disclosure is
reasonably necessary or appropriate in connection with the performance
by Executive of his duties as an executive for Company, any
confidential information obtained by him while in the employ of
Company; provided, however, that confidential information shall not
include any information now known or which becomes known generally to
the public (other than as a result of unauthorized disclosure by
Executive).

          (c)  Scope of Covenants; Remedies.  The following provisions
shall apply to the covenants of Executive contained in this Section
11:

               (i)  the covenants contained in paragraphs (i) and (ii)
of Section 11(a) shall apply within all the market areas in which
Company is actively engaged in the conduct of business during the
Executive's employment and for one year thereafter, and it is
expressly agreed that Company is not in competition in the same market
areas with Macy's West, Inc.;

               (ii) without limiting the right of Company to pursue
all other legal and equitable remedies available for violation by
Executive of the covenants contained in this Section 11, it is
expressly agreed by Executive and Company that such other remedies
cannot fully compensate Company for any such violation and that
Company shall be entitled to injunctive relief to prevent any such
violation or any continuing violation thereof; provided, however,
Company shall be entitled to injunctive relief only to protect itself
from unfair competition of the type protected under Tennessee law.

               (iii)     each party intends and agrees that if, in any
action before any court or agency legally empowered to enforce the
covenants contained in this Section 11, any term, restriction,
covenant or promise contained therein is found to be unreasonable and
accordingly unenforceable, then such term, restriction, covenant or
promise shall be deemed modified to the extent necessary to make it
enforceable by such court or agency; and

               (iv) the covenants contained in this Section 11 shall
apply only if Executive voluntarily terminates his employment with
Company, and in such case, the covenants shall survive the conclusion
of Executive's employment by Company.  

     12.  General Provisions.

          (a)  Notices.  Any notice to be given hereunder by either
party to the other may be effected by personal delivery, in writing or
by mail, registered or certified, postage prepaid with return receipt
requested.  Mailed notices shall be addressed to the parties at the
addresses set forth below, but each party may change his or its
address by written notice in accordance with this Section 12(a). 
Notices shall be deemed communicated as of the actual receipt or
refusal of receipt. 


     If to Executive:  William E. Cappiello
                  750 Lakeshore Drive 
                  Birmingham, AL 35211

     If to Company:   Brian J. Martin
                  Parisian, Inc.
                  750 Lakeshore Drive
                  Birmingham, AL 35211

          (b)  Partial Invalidity.  If any provision in this Agreement
is held by a court of competent jurisdiction to be invalid, void or
unenforceable, the remaining provisions shall, nevertheless, continue
in full force and without being impaired or invalidated in any way.

          (c)  Governing Law.  This Agreement shall be governed by and
construed in accordance with the laws of the State of Tennessee.

          (d)  Attorney's Fees.  If any action is necessary to enforce
the terms of this Agreement, the prevailing party shall be entitled to
reasonable attorney's fees and costs, in addition to any other relief
to which he or it may be entitled.

          (e)  Modifications and Waivers.  Any modification or waiver
of the provisions of this Agreement will be effective only if it is in
writing signed by the party to be charged. 

          (f)  Headings.  The Section, paragraph, and subparagraph
headings are for convenience or reference only and shall not define or
limit the provisions hereof.

     IN WITNESS WHEREOF, the parties have executed this Agreement as
of the date first written above.

                              PARISIAN, INC.



                              BY: _____________________ 
                                   Brian J. Martin 
                                   Senior Vice President 


               

                                  _____________________ 
                                  William D. Cappiello 
                                  Executive

X:\WPDATA\JAS\PROFFITT\SECURITI\10-K.497\EX-10-73.ASC



                         EXHIBIT 11.1 
STATEMENT RE: COMPUTATION OF HISTORICAL EARNINGS PER COMMON SHARE
               PROFFITT'S, INC. AND SUBSIDIARIES
             (IN THOUSANDS, EXCEPT PER SHARE DATA)

                                
                                                Year Ended
                                      ------------------------------
                                       2/1/97      2/3/96      1/28/95
                                     ---------   ---------    ---------
PRIMARY:
  Average shares outstanding          24,741     22,780        22,699 
  Net effect of dilutive stock
   options - based on the
   treasury stock method using
   average market price                  822        377           347 
                                       ------     ------        ------

  Primary weighted average common
   shares                             25,564     23,157         23,046 
                                     =======    =======        =======
  Income before extraordinary
   loss                             $ 37,399    $   641        $37,488 
  Less preferred dividends              (796)    (1,950)        (1,694)
  Less payment for  early
   conversion of preferred stock      (3,032)
                                      -------    -------       -------
  Income (loss) available to
   common shareholders before
   extraordinary loss                 33,571     (1,309)        35,754 
  Extraordinary loss                  (2,060)
                                      -------    -------       -------
  Net income (loss) available to
   common shareholders              $ 33,571   $(3,369)       $(35,754)
                                     ========   ========      ========
  Earnings (loss) per common share
   before extraordinary loss        $   1.31    $(0.06)           1.55

  Extraordinary Loss                             (0.09)
                                    --------   --------        --------
  Primary earnings (loss) per share    $1.31    $(0.15)          $1.55
                                    ========   ========        ========

On June 28, 1996, the Company converted 600 shares of Series A
Preferred Stock ("preferred stock") into 1,422 shares of
Proffitt's,  Inc. common stock.  In order to complete this early
conversion of the preferred stock, the Company paid $3,032 to the
holder of the preferred stock. 
                                                              
Primary earnings per share are based on earnings available to
common shareholders (net income reduced by preferred stock
dividends and payment for early conversion) and the weighted
average number of common shares and equivalents (stock options)
outstanding.  Common stock issued on June 28, 1996 for the
conversion of preferred stock has been included in the weighted
average number of shares outstanding subsequent to that date.




                     EXHIBIT 11.1 (continued)
STATEMENT RE: COMPUTATION OF HISTORICAL EARNINGS PER COMMON SHARE
                PROFFITT'S, INC. AND SUBSIDIARIES
              (IN THOUSANDS, EXCEPT PER SHARE DATA)


                                                Year Ended
                                      ------------------------------
                                           2/1/97      2/3/96       1/28/95
                                          ---------   ---------    ---------
FULLY DILUTED:
  Average shares outstanding                24,741     22,780        22,699 
  Net effect of dilutive stock
   options - based on the treasury
   stock method using year-end
   market price if higher than
   average price                               876        386           347 
  Assumed conversion of 4.75%
   subordinated debenture                    2,020                    2,020 
  Assumed conversion of preferred
   stock                                       567                    1,235 
                                           -------     -------      -------
  Fully diluted weighted average
   common shares                            28,204     23,166        26,301 
  Income  before interest
   adjustments and extraordinary
   loss                                   $ 37,399   $    641       $37,448 
  Less preferred  dividends                            (1,950)
  Add 4.75% convertible sub-
   ordinated debenture interest,
   net of federal income tax
   effect                                    2,500                    2,500 
                                            -------   --------     --------
  Adjusted net income (loss)
   before extraordinary loss
   and cumulative affect of
   changes in accounting methods            39,899     (1,309)       39,948 

  Extraordinary loss                                   (2,060)
                                            -------   --------      --------
  Adjusted net income (loss)               $39,899    $(3,369)      $39,948 
                                           ========   ========      ========
  Fully diluted earnings (loss)
   per common share before
   extraordinary loss                      $  1.41     $(0.06)      $  1.52 
  Extraordinary loss                                    (0.09)
                                           -------     -------      --------
  Fully diluted earnings (loss)
   per share                                 $1.41     $(0.15)       $ 1.52 
                                            =======    =======      ========
As a result of the June 28, 1996 preferred stock conversion and as
required by generally accepted accounting principles, fully diluted
earnings per share have been presented for the periods shown based
upon an "as if the 1,422 shares issued in the conversion were
outstanding from the beginning of the period" basis.

X:\WPDATA\JAS\PROFFITT\SECURITI\10-K.497\EX-11-1.ASC

                          1996 ANNUAL REPORT

                            PROFFITT'S INC.

Style

Quality

Service

Integrity


The production of this Proffitt's, Inc. Annual Report was based on our
committment to provide accurate, timely information about the Company
while incurring only modest production costs.

The financial statements of this report are printed on 100% recycled
paper.

Who We Are

Proffitt's, Inc. is one of the fastest growing specialty retailers in
the United States. The Company's stores offer a wide selection of
fashion apparel, accessories, cosmetics, and decorative home
furnishings, featuring assortments of premier brands and unique
specialty merchandise.  Proffitt's commitment to style, quality,
service, and integrity is the cornerstone of the Company's culture and
provides the foundation for its future growth.

1       Financial Highlights

2       Report to Shareholders

7       Five-Year Financial Summary

8       Management's Discussion 
        and Analysis

15      Consolidated Financial 
        Statements

19      Notes to Consolidated
        Financial Statements

33      Report of Independent
        Accountants

33      Report of Management

34      Market Information

35      Directors and Officers

36      Store Locations

38      Shareholder Information

Inside Back Cover Corporate Information

1996 was certainly the most extraordinary year in our Company's
history.

Financial Highlights

<TABLE>
<CAPTION>

                                                                                   Fiscal Year Ended
                                                -------------------------------------------------
                                                February 1,       February 3,       January 28,
                                                  1997               1996               1995
                                                ----------         -----------        ---------
                                                    (in thousands, except per share amounts)
<S>                                                <C>                <C>               <C>
Net sales                                          $1,889,779         $1,661,056        $1,513,444
Net income before special
  and non-recurring charges*                       $   52,151         $   38,392        $   37,448
Fully diluted earnings per common 
  share before special and 
  non-recurring charges*                           $     1.94         $     1.54        $     1.52
Net income*                                        $   37,399         $      641        $   37,448
Fully diluted earnings
  per common share*                                $     1.41         $     0.03        $     1.52
Fully diluted weighted average 
  common shares                                        28,204             23,166            26,301
Total assets                                       $1,403,796         $  919,013        $  967,667
Shareholders' equity                               $  539,898         $  327,371        $  337,007

*Prior to extraordinary item.
</TABLE>

To Our Partners

We will maintain our focus on generating solid operating results and
cash flow, which should permit us to substantially increase the value
of the enterprise.

1996 was certainly the most extraordinary year in our Company's
history. It was marked by further dramatic growth, outstanding
operating results, and substantial investment in the future of our
business.

Just prior to the beginning of our fiscal year, we completed our
merger with Younkers, Inc., a department store company based in Des
Moines, Iowa. In October of 1996, we acquired Parisian, Inc., a
mall-based anchor specialty store chain, headquartered in Birmingham,
Alabama. On February 1, 1997, immediately before the end of the fiscal
year, we completed our business combination with G.R. Herberger's,
Inc., a department store company based in St. Cloud, Minnesota. Today
your Company operates five divisions: Proffitt's, McRae's, Younkers,
Parisian, and Herberger's that comprise 175 stores in 24 states. Our
annualized revenues are in excess of $2.3 billion, and we are
privileged to enjoy the commitment of nearly 27,000 associates.

In the midst of this dramatic growth, we again generated solid
financial results with sales and earnings, prior to charges associated
with the business combinations, reaching record levels. Compared to
our 1991 annual report, we have realized compound annual earnings per
share growth of 20%, and our share price has grown at an average
compound rate of 24%. This operating and value-creating performance is
among the best in the retail industry.

Our strategy remains to tailor our merchandise offerings effectively
to our local customers through maintaining our regional focus. We
believe the ability to do so is a distinct competitive advantage for
the Company. To oversee our regional merchandising and marketing
operations, we recently created the Proffitt's Merchandising Group,
which is headquartered in Birmingham, Alabama. The Proffitt's
Merchandising Group will ensure the implementation of best practices
throughout our divisions while assuring we strengthen our corporate
relationships with our key suppliers. We believe the structure of our
individual divisions, combined with the leadership of the Proffitt's
Merchandising Group, will permit us to increase sales and merchandise
margins in the future.

We are continuing to aggressively focus on productivity improvement in
our back office functions. Cost reductions associated with the
elimination of duplicate functions and implementation of best
practices associated with our acquisition program generated cost
savings of $6 million in 1996, and we expect this number to grow to
$20 million in 1997 and $29 million in 1998.

We continue to find opportunities for new unit development in and
around our existing markets. During 1996, we opened new stores in
Selma, Alabama and Morgantown, West Virginia. Thus far this year, we
have opened new stores in Macon, Georgia and Tupelo, Mississippi.
Future store openings include a Proffitt's Division store in
Parkersburg, West Virginia; McRae's stores in Biloxi and Meridian,
Mississippi and Baton Rouge, Louisiana; Younkers stores in Grandville,
Michigan and Iowa City, Iowa; and Parisian stores in Birmingham,
Alabama and metropolitan Atlanta, Georgia. The regions of the United
States in which we operate have outstanding growth potential, and we
believe we have meaningful opportunities for further unit development
within or contiguous to our existing markets.

Our focus on productivity improvement includes store productivity, and
in 1996 we closed two stores and in April of 1997, sold seven
Proffitt's Division stores in Virginia. Each of these units did not
meet our long-term return on investment standards, and the
re-deployment of these resources will improve our sales productivity
and operating margins.

Our strong operating record and corporate culture have made us a
preferred partner for regional department store chains seeking
affiliation in our consolidating industry. We remain well positioned
to consider future acquisition opportunities.

I believe that by carefully executing our operating strategy, which
includes enhancing our sales productivity, improving merchandise
margins, and gaining operating efficiencies, we can maintain the
earnings per share growth pace of the past five years. We will
maintain our focus on generating solid operating results and cash
flow, which should permit us to substantially increase the value of
the enterprise.

Three members of our Board of Directors are retiring. Harwell
Proffitt, Richard McRae, and Tom Gould have enjoyed distinguished
careers at our predecessor companies and have subsequently served
Proffitt's, Inc. as members of our corporate board. We are all
grateful to these individuals for their outstanding contributions.

The financial information and graphs in this Annual Report indicate an
extraordinary history of the Company over the past five years. I think
we have even greater opportunity during the next five.

Sincerely,

/s/ R. Brad Martin

R. Brad Martin
Chairman of the Board and 
Chief Executive Officer
Proffitt's, Inc.


For a discussion of risk factors, refer to  Forward-Looking
Information  contained in Management's Discussion and Analysis on page
14 of this Annual Report.

Today your Company operates five divisions: Proffitt's, McRae's,
Younkers, Parisian, and Herberger's that comprise 175 stores in 24
states.

OUR CORPORATE MISSION

Our Company will provide opportunities for its associates and will
create value for its shareholders through the exceptional operation of
retail enterprises. Our stores will feature outstanding assortments of
premier merchandise and will delight our guests with superior,
friendly, and personalized customer service. Our associates will
follow the highest level of ethical standards in conducting our
business affairs.

We are a preferred partner for regional department store chains
seeking affiliation in our consolidating industry.

Proffitt's
*19 department stores in 6 southeastern states
*1.8 million gross square feet
*Founded in 1919

McRae's
*29 department stores in 4 southeastern states
*2.9 million gross square feet
*Founded in 1902
*Acquired March 31, 1994

Younkers
*48 department stores in 7 midwestern states
*4.7 million gross square feet
*Founded in 1856
*Acquired February 3, 1996

Parisian
*40 specialty stores in 9 southeastern and midwestern states
*4.3 million gross square feet
*Founded in 1997
*Acquired October 11, 1996

Herberger's
*39 department stores in 10 midwestern states
*2.5 million gross square feet
*Founded in 1927
*Acquired February 1, 1997

Our strategy is to tailor our merchandise offerings to our local
customers.

<TABLE>
FIVE-YEAR FINANCIAL SUMMARY (in thousands, except per share amounts)
Proffitt's, Inc. and Subsidiaries

<CAPTION>
                                       52 Weeks     53 Weeks     52 Weeks   52 Weeks     52 Weeks  
                                         Ended       Ended       Ended       Ended        Ended
                                         2/1/97      2/3/96      1/28/95      1/29/94     1/30/93
                                       --------     --------     --------   --------      --------
<S>                                    <C>          <C>          <C>           <C>       <C>            <C>
CONSOLIDATED INCOME STATEMENT DATA:
Net sales, including leased
  departments                           $1,889,779  $1,661,056   $1,513,444  $1,063,488    $858,754 

COSTS AND EXPENSES:
Cost of sales                            1,230,454   1,087,619      986,028     690,083     523,444
Selling, general and
  administrative expenses                  440,502     398,999      352,448     255,856     220,889
Other operating expenses                   142,124     130,560      122,583      88,792      64,157
Expenses related to hostile
  takeover defense                                       3,182 
(Gains) Losses from long-lived
    assets                                  (1,094)     19,121 
Merger, restructuring and
  integration costs                         15,929      20,822 
                                            -------   --------    ---------     --------    --------
  Operating income                          61,864         753       52,385      28,757    50,264 

OTHER INCOME (EXPENSE):
Finance charge income, net                  32,305      31,273       27,934      19,312    16,151
Interest expense                           (26,756)    (29,389)    (23,286)     (11,286)  (11,701)
Other income, net                            1,572       4,051       4,826        4,063       233 
  Income before provision for
   income taxes, extraordinary
   loss, and cumulative effect
   of changes in accounting
   methods                                  68,985       6,688      61,859       40,846    54,947 
Provision for income taxes                  31,586       6,047      24,411       16,122    20,631 
                                           --------   ---------   ---------    --------- ---------
  Income before extraordinary
   loss and cumulative effect of
   changes in accounting methods            37,399         641      37,448       24,724    34,316 
Extraordinary loss (net of tax)                         (2,060)                  (1,088)
Cumulative effect of changes in
  accounting methods (net of tax                                     1,904       (1,794)
                                           --------    --------    --------     --------   -------
Net income (loss)                          $37,399     $(1,419)    $37,448      $25,540   $32,522 
                                           ========    ========    ========     ========   =======

Earnings (loss) per common share
  before extraordinary loss and
  cumulative effect of changes in
  accounting methods 
    Primary                                  $1.31      $(0.06)      $1.55        $1.12     $1.97 
    Fully diluted                            $1.41(b)   $(0.06)      $1.52        $1.12     $1.97 

Earnings (loss) per common
  share (a)
    Primary                                  $1.31      $(0.15)      $1.55        $1.15     $1.87 
    Fully diluted                            $1.41(b)   $(0.15)      $1.52        $1.15     $1.87 

Weighted average common shares
    Primary                                 25,564      23,157      23,046       22,167    17,396 
    Fully diluted                           28,204      23,166      26,301       22,167    17,396 

CONSILIDATED BALANCE SHEET DATA:
Working capital                           $344,410    $235,194    $301,270     $306,853  $203,977 
Total assets                            $1,403,796    $919,013    $967,667     $653,680  $536,603 
Senior long-term debt,
  less current portion                    $276,810    $168,937    $225,232     $117,588  $216,985 
Subordinated debt                         $225,767    $100,505    $100,269      $86,250 
Shareholders' equity                      $539,898    $327,371    $337,007     $275,104  $122,582 

(a)     Losses per share attributable to extraordinary items were $.09 for the year ended February
        3, 1996 and $.05 for the year ended January 29, 1994.  Earnings (loss) per share
        attributable to cumulative effect of changes in accounting methods were $.08 for the year
        ended January 29, 1994 and ($.10) for the year ended January 30, 1993.
(b)     See Note 1 of the Consolidated Financial Statements ("Earnings per Common Share").
</TABLE>

MANAGEMENT'S DISCUSSION AND ANALYSIS

Proffitt's, Inc. ("Proffitt's" or the "Company") is a leading regional
department store company offering moderate to better brand name
fashion apparel, shoes, accessories, cosmetics, and decorative home
furnishings. The Company's stores are principally anchor stores in
leading regional or community malls. The Company currently operates
five store divisions, with a total of 175 stores in 24 states. The
Proffitt's Division, headquartered in Knoxville, Tennessee, operates
19 stores in Tennessee, Georgia, Kentucky, North Carolina, Virginia,
and West Virginia. The McRae's Division, headquartered in Jackson,
Mississippi, operates 29 stores in Alabama, Mississippi, Florida, and
Louisiana. The Younkers Division, headquartered in Des Moines, Iowa,
operates 48 stores in Iowa, Wisconsin, Nebraska, Michigan, Illinois,
Minnesota, and South Dakota. The Parisian Division, headquartered in
Birmingham, Alabama, operates 40 stores in Alabama, Georgia, Florida,
Ohio, South Carolina, Tennessee, Indiana, Michigan, and Mississippi.
The Herberger's Division, headquartered in St. Cloud, Minnesota,
operates 39 stores in Minnesota, Montana, Nebraska, Wisconsin, North
Dakota, South Dakota, Iowa, Colorado, Illinois, and Wyoming.

Merchandising and various related support functions are conducted at
the divisional level. The Proffitt's Merchandising Group,
headquartered in Birmingham, was formed in 1996 to ensure coordination
of merchandise planning and execution for the Company and was designed
to also support the Company's strategy to run separate divisions with
regional merchandise assortments. Certain administrative support
functions for the Company, such as accounting, credit, and management
information systems, are continuing to be centralized.

Proffitt's has experienced significant growth beginning in 1994. In
March 1994, Proffitt's acquired McRae's, a privately owned company
with 28 stores. In April 1995, the Company completed the purchase of
Parks-Belk Company, the owner/operator of four stores in northeast
Tennessee. Effective February 3, 1996, immediately preceding the
Company's prior fiscal year end, Proffitt's combined its business with
Younkers, a publicly-owned company with 51 stores. On October 11,
1996, Proffitt's acquired Parisian, a 38-store closely-held company.
Effective February 1, 1997, immediately preceding the Company's
current fiscal year end, Proffitt's combined its business with
Herberger's, an employee-owned company with 39 stores. The McRae's,
Parks-Belk, and Parisian transactions were accounted for using the
purchase method; the Younkers and Herberger's transactions were
accounted for as poolings of interests.

The Company periodically opens new stores and also eliminates
unproductive stores from its store base. In April 1997, the Company
sold seven Proffitt's Division stores located in Virginia (the
"Virginia Stores") to an unrelated third party.

Income statement information for each year presented has been restated
to reflect the Younkers and Herberger's mergers, which were accounted
for as poolings of interests. The operations of McRae's, Parks-Belk,
and Parisian have been included in the income statements subsequent
totheir respective purchase dates. The following table sets forth, for
the periods indicated, certain items from the Company's Consolidated

<TABLE>
Statements of Income, expressed as percentages of net sales:

<CAPTION>
                                            52 Weeks Ended    53 Weeks Ended   52 Weeks Ended
                                              February 1,      February 3,       January 28,
                                             1997 ("1996")     1996 ("1995")    1995 ("1994")
                                             -------------     ------------    -------------
<S>                                                 <C>             <C>              <C>
Net sales                                           100.0%          100.0%           100.0%
Costs and expenses:
  Cost of sales                                      65.1            65.5             65.2
  Selling, general, and administrative
    expenses                                         23.3            24.0             23.3
  Other operating expenses                            7.5             7.9              8.1
  Expenses related to hostile takeover
    defense                                                           0.2
  Gains (losses) from long-lived assets                               1.1
  Merger, restructuring, and integration
    costs                                             0.8             1.3
                                                 -------        ------           ------
      Operating income                                3.3             0.0              3.4

Other income (expense):
  Finance charge income, net                          1.7             1.9              1.9
  Interest expense                                   (1.4)           (1.8)            (1.5)
  Other income, net                                   0.1             0.3              0.3
                                                 -------        ------           ------
      Income before provision for income
        taxes and extraordinary loss                  3.7             0.4              4.1

Provision for income taxes                            1.7             0.4              1.6
                                                 -------        ------           ------
    Income before extraordinary loss                  2.0             0.0              2.5

Extraordinary loss (net of tax)                                      (0.1)
                                                 -------        ------           ------
    Net income (loss)                                 2.0%           (0.1)%            2.5%
                                                 =======         =======          =======
</TABLE>

NET SALES 

Total Company net sales increased by 14% and 10% in 1996 and 1995,
respectively. The 1996 increase primarily was due to a comparable
store sales increase of 3% and revenues generated from the Parisian
Division acquired in October 1996. The 1995 sales increase primarily
was due to a comparable store sales increase of 3% and a full year of
sales generated from the McRae's stores acquired in March 1994. 

GROSS MARGINS

Gross margins were 34.9%, 34.5%, and 34.8% in 1996, 1995, and 1994,
respectively. The Company uses a full-cost method to account for
inventories, which includes certain purchasing and distribution costs.
Such costs which relate to obtaining merchandise and preparing it for
sale are included in cost of sales. 

The improvement in gross margin percent in 1996 to 34.9%  from 34.5%
in 1995 was a result ofimproved inventory management, resulting in
increased inventory turnover and lower markdowns. The decrease in
gross margin percent from 34.8% in 1994 to 34.5% in 1995 was primarily
as a result of increased markdowns over the prior year. 

Management expects that sales and gross margins can be enhanced over
time through further development of key businesses in each Division;
expansion of key brands (primarily at the newly acquired Herberger's
Division); further private brand development; enhanced relationships
and buying power with vendors due to the Company's increased scale;
and continued appropriate inventory management. 

SELLING, GENERAL, AND ADMINISTRATIVE EXPENSES

Selling, general, and administrative expenses ("SG&A") were 23.3% of
net sales in 1996, 24.0% of net sales in 1995, and 23.3% of net sales
in 1994. In 1996, primarily in conjunction with the Herberger's
business combination, the Company revised certain estimates and
recorded other charges to SG&A in the fourth quarter totaling $3.7
million, or 0.2% of net sales. The most significant components of
these charges were: (i) a $.7 million charge for store closing and
conversion costs and (ii) a $1.7 million charge to strengthen various
accruals. In addition, the Company recorded fourth quarter charges to
SG&A of $1.0 million, or 0.1% of net sales, related to the sale of the
Virginia Stores. In 1995, primarily in conjunction with the Younkers
business combination, the Company revised certain estimates and
recorded other charges to SG&A in the fourth quarter totaling $13.7
million, or 0.8% of net sales. The most significant components of
these charges were: (i) a $2.4 million charge for the conversion of
the Younkers leased shoe operation to an owned operation; (ii) a $2.0
million charge to strengthen the Company's bad debt reserve; and (iii)
a $5.0 million reserve for various Younkers legal claims. 

Excluding these fourth quarter charges, SG&A as a percentage of net
sales was 23.0% in 1996 and 23.2% in 1995. The reduction of the SG&A
percentage in 1996 over 1995 was due to increased economies of scale
and the implementation of the synergies outlined below. 

Management has identified synergies and developed cost savings
programs in conjunction with the Younkers, Parisian, and Herberger's
business combinations. The implementation of these synergies and
programs reduced operating expenses by a total of $6 million in 1996
and is expected to produce annualized expense savings of $20 million
in 1997 and $29 million in 1998 (compared to the 1995 cost structure).
Cost reductions are being achieved through the elimination of
duplicate corporate expenses, economies of scale, implementation of
best practices, and consolidation of certain administrative support
functions. These changes should deliver future additional leverage on
expenses and will also contribute to the Company's competitive cost
structure.

OTHER OPERATING EXPENSES

Other operating expenses were 7.5% of net sales in 1996, compared to
7.9% in 1995 and 8.1% in 1994. Other operating expenses for 1996
include a $1.0 million charge, or 0.1% of net sales, related to the
sale of the Virginia Stores. Excluding this charge, other operating
expenses as a percentage of net sales were 7.4% in 1996. The percent
decline in 1996 over 1995 and 1994 levels resulted from leverage of
these expenses over a larger sales base, the effect of closed
underperforming stores, and lower expenses due to the write-down of
certain property (see "Gains (Losses) from Long-Lived Assets" below).

EXPENSES RELATED TO HOSTILE TAKEOVER DEFENSE

During 1995, the Company incurred expenses of approximately $3.2
million, or 0.2% of net sales, related to the defense of the attempted
hostile takeover of Younkers by Carson Pirie Scott & Co.

GAINS (LOSSES) FROM LONG-LIVED ASSETS

In March 1995, the Financial Accounting Standards Board issued
Statement of Financial Accounting Standard No. 121, "Accounting for
the Impairment of Long-Lived Assets and for Long-Lived Assets to be
Disposed Of."  The Company adopted the provision of this new
accounting standard in the fourth quarter of 1995. As a result of
adopting this new accounting standard and as a result of closing
certain stores and warehouses, the Company incurred impairment charges
totaling $1.0 million , or 0.1% of net sales, and $19.1 million, or
1.1% of net sales, in 1996 and 1995, respectively. The 1996 write-down
of $1.0 million was netted against gains on the sales of certain
properties totaling $2.1 million, or 0.1% of net sales, primarily
related to the sale of two Younkers units in March 1996. The $19.1
million charge in 1995 is comprised of $15.9 million related to the
write-down in carrying value of six store properties and $3.2 million
related to the write-down of abandoned property.

MERGER, RESTRUCTURING, AND INTEGRATION COSTS

In connection with the merger of Proffitt's and Herberger's, the two
companies incurred certain costs in the fourth quarter of 1996 to
effect the transaction and other costs to restructure, integrate, and
combine the operations of the two companies. These costs totaled $10.0
million, or 0.5% of net sales, and were comprised of $2.6 million of
merger transaction costs (principally investment banking, legal, and
other direct merger costs); $6.5 million of severance and related
benefits, the consolidation of administrative operations, and systems
conversions; and $.9 million for the write-off of duplicate
administrative facilities. Management also expects to incur certain
additional integration costs in 1997, such as transition payroll,
training, and relocation expenses. These expenses are expected to
total approximately $3 to $4 million in 1997.

In connection with the merger of Proffitt's and Younkers, the two
companies incurred certain costs in the fourth quarter of 1995 to
effect the transaction and other costs to restructure, integrate, and
combine the operations of the two companies. These costs totaled $20.8
million, or 1.3% of net sales, and were comprised of $8.8 million of
merger transaction costs (principally investment banking, legal, and
other direct merger costs); $3.2 million of severance and related
benefits; $7.4 million for the write-off of duplicate administrative
facilities; and $1.4 million of miscellaneous costs. The Company also
incurred certain additional integration costs in 1996, such as
transition payroll, training, and relocation expenses. These expenses
totaled $5.9 million during 1996, or 0.3% of net sales.

FINANCE CHARGE INCOME, NET

Net finance charge income was 1.7% of net sales in 1996 and 1.9% of
net sales in both 1995 and 1994. 


For 1996, gross finance charge income (before allocation of finance
charges to the third party purchasers of accounts receivable (see
"Liquidity")) increased to 2.6% of net sales from 2.4% in 1995. This
increase was primarily due to increased finance charge rates assessed
in certain states and a full year's benefit of the October 1995
implementation of late fee penalties on past due charge accounts for
the Proffitt's and McRae's Divisions.

For 1995, gross finance charge income increased to 2.4% of net sales
over 2.2% of net sales in 1994. This increase was due to increased
customer usage of the Company's proprietary charge cards, increased
finance charge rates assessed in certain states, the October 1995
implementation of late fee charges on past due charge account balances
for the McRae's and Proffitt's Divisions, and a full year's benefit of
the May 1994 implementation of late fee charges on past due charge
account balances at the Younkers Division.

The allocation of finance charges to the third party purchasers of
accounts receivable totaled approximately $16.0 million, or 0.8% of
net sales, in 1996; $8.8 million, or 0.5% of net sales, in 1995; and
$5.6 million, or 0.4% of net sales, in 1994. Utilization of the
Company's accounts receivable securitization programs increased each
year presented (see "Liquidity"), commensurate with the Company's
growth in proprietary charge card sales.

Each of the Company's Divisions, except for Herberger's, operates a
propriety card program. A proprietary card program is being designed
for and will be introduced to the Herberger's customer base in May
1997.

INTEREST EXPENSE

Interest expense as a percentage of net sales was 1.4% for 1996, 1.8%
for 1995, and 1.5% for 1994. Total interest expense was $26.8 million,
$29.4 million, and $23.3 million in 1996, 1995, and 1994,
respectively. The decrease in interest expense in 1996 over 1995 was
attributable to less average borrowings under the Company's revolving
credit facilities due to an increase in cash flow from operations and
a reduction in short-term interest rates. The increase in interest
expense in 1995 over 1994 was attributable to higher borrowings
associated with the purchase and operation of the Parks-Belk stores
acquired in April 1995 and the acquisition of McRae's in March 1994,
along with higher interest rates.

INCOME TAXES

The effective tax rates differ from the expected tax rates principally
due to nondeductible merger costs and other nondeductible expenses
related to acquisitions.

NET INCOME

Net income (prior to extraordinary item) was $37.4 million in 1996, or
2.0% of net sales, $.6 million in 1995, or 0.0% of net sales, and
$37.4 million in 1994, or 2.5% of net sales. Earnings in 1996 were
negatively affected by such items as fourth quarter charges to SG&A in
conjunction with the Herberger's transaction and the sale of the
Virginia Stores and merger, restructuring, and integration costs
previously discussed. Without these items, 1996 net income would have
totaled $52.2 million, or 2.8% of net sales. In 1995, earnings were
negatively affected by such items as fourth quarter charges to SG&A in
conjunction with the Younkers transaction, expenses related to the
Younkers hostile takeover attempt, charges for the impairment of
long-lived assets, and merger, restructuring, and integration costs
previously discussed. Without these items, 1995 net income would have
totaled $38.4 million, or 2.3% of net sales.

EXTRAORDINARY ITEM

On February 3, 1996, Younkers replaced its debt financing of accounts
receivable with sales of ownership interests in its accounts
receivable. In addition, Younkers canceled its $150 million revolving
credit agreement. As a result of the early extinguishment of debt,
certain deferred costs associated with the debt facilities, such as
loan origination costs and a loss from an interest rate swap, were
written off. This write-off of $3.4 million ($2.1 million net of
income taxes) was recorded as an extraordinary item in 1995.

INFLATION

Inflation affects the costs incurred by the Company in its purchase of
merchandise and in certain components of its selling, general, and
administrative expenses. The Company attempts to offset the effects of
inflation through price increases and control of expenses, although
the Company's ability to increase prices is limited by competitive
factors in its markets.

SEASONALITY

The Company's business, like that of most retailers, is subject to
seasonal influences, with asignificant portion of net sales and net
income realized during the fourth quarter of each year, which includes
the Christmas selling season. In light of these patterns, selling,
general, and administrative expenses are typically higher as a
percentage of net sales during the first three quarters of each year,
and working capital needs are greater in the last quarter of each
year. The fourth quarter increases in working capital needs have
typically been financed with internally generated funds, the sale of
interests in the Company's accounts receivable, and borrowings under
the Company's revolving credit facility. Generally, more than 30% of
the Company's net sales and over 50% of net income are generated
during the fourth quarter.

LIQUIDITY AND CAPITAL RESOURCES

Proffitt's primary needs for liquidity are to acquire, renovate, or
construct stores and to provide working capital for new and existing
stores.

Net cash provided by operating activities was $82.5 million in 1996
and $66.6 million in 1995. In 1996 net income and depreciation and
amortization charges were offset by additional working capital needs
of $14.3 million. In 1995, working capital needs were reduced by $14.0
million.

Net cash used in investing activities was $174.7 million in 1996 of
which $119.1 million was for the acquisition of Parisian and $61.0
million was related to new store construction, store renovations,
systems enhancements, and other capital expenditures. Net cash used in
investing activities for 1995 totaled $62.0 million, of which $51.5
million related to new store construction, store renovations, systems
enhancements, and other capital expenditures and $10.5 million was the
cash portion of the Parks-Belk acquisition purchase price.

Net cash provided by financing activities for 1996 totaled $66.4
million, which was primarily due to proceeds of $113.0 million from
borrowings on long-term debt netted against payments on such debt of
$49.3 million. Net cash provided by financing activities for 1995
totaled $7.0 million, which was primarily due to proceeds of $32.3
million from borrowings on long-term debt netted against payments on
such debt of $20.3 million.

In January  1997, Proffitt's entered into a $300 million facility
agreement ("Accounts Receivable Facility") with a financial
institution for the sale of ownership interests in accounts
receivable, which expires in 1998. The Accounts Receivable Facility
requires a portion of finance charges earned be allocated to the
purchaser of the ownership interests in the accounts receivable,
sufficient to cover the yield on commercial paper utilized by the
purchaser to finance the transaction, plus fees and expenses. As of
March 21, 1997, the interest rate on the Accounts Receivable Facility
including program fees was approximately 5.8%, and $221 million of
receivables were sold on the Accounts Receivable Facility at that
date. $234 million of receivables were sold on the Accounts Receivable
Facility at February 1, 1997. Amounts sold are limited to 82% of
eligible accounts receivable.

The Accounts Receivable Facility replaced separate facilities
previously in place for: (i) Proffitt's Division and McRae's Division
receivables ($175 million facility) and (ii) Parisian receivables
($160 million facility). Maximum amounts sold under these facilities
in 1996 were $172.4 million and $129.0 million, respectively.

Prior to February 3, 1996, Younkers utilized an accounts receivable
securitization program under which its receivables were used as
collateral for commercial paper issued by a wholly-owned special
purpose subsidiary. Effective with the February 3, 1996 merger,
Younkers replaced amounts borrowed under the securitization program
with the sale of: (i) a fixed ownership interest of $75 million and
(ii) a variable ownership interest of up to $50 million in its trade
receivables. The $75 million receivables sold under this arrangement
are from a pool of $91.5 million of tradereceivables and remain fixed
until 2000 at which time a portion of collections of outstanding
receivables will be retained by the purchaser until the $75 million is
amortized. The purchaser retains an allocation of finance charges
earned on the $75 million of receivables in an amount sufficient to
provide a return of approximately 6.5%.

Additional sales of receivables up to $50 million are restricted on
the basis of the level of eligible receivables in excess of the $91.5
million supporting the fixed pool and a minimum ownership interest to
be retained by Younkers. Younkers may obtain additional proceeds by
increasing the ownership interest transferred to the purchaser or
reduce the purchaser's interest by allowing a portion of the
collections to be retained by the purchaser. The purchaser retains an
allocation of finance charge income equal to a variable rate based on
commercial paper or Eurodollar rates. The agreement expires in 2000.
As of March 21, 1997, the interest rate was approximately 5.8%, and $5
million of Younkers' receivables were sold under this facility at that
date. The maximum receivables sold under this facility in 1996 totaled
$90.0 million.

Proffitt's utilizes a $275 million revolving credit facility with
several banks ("Revolver"), which expires in 1999. The Revolver
provides various borrowing options, including prime rate and
Eurodollar rates. As of March 21, 1997, the LIBOR-based interest rate
on the $275 million Revolver was approximately 6.5%. Borrowings on the
Revolver are limited to 55% of merchandise inventories (increasing to
60% on a seasonal basis). As of March 21, 1997, the Company had
borrowings totaling $171.4 million outstanding under the Revolver and
unused availability of $103.6 million. The maximum amount outstanding
under the Revolver during 1996 was $176.7 million. At that time,
Proffitt's had unused availability on the Revolver of $98.3 million.
Proffitt's previous $125 million revolving credit facility was
replaced by the $275 million Revolver in October 1996 in conjunction
with the Parisian merger.

At February 1, 1997, total debt was 49% of total book capitalization,
up from 47% at February 3, 1996. Excluding subordinated debt of $226
million at February 1, 1997 and $101 million at February 3, 1996,
senior debt was 27% of total capitalization, down from 31% one year
ago.

As of February 1, 1997, Proffitt's carried $120 million of mortgage
debt related to its 27 owned store locations and other owned
properties. Management believes the market value of these properties
significantly exceeds the related indebtedness. 

Proffitt's estimates capital expenditures for 1997 will approximate
$100 million, primarily for the construction of  seven new stores
opening in 1997, initial construction related to five to seven stores
to be opened in 1998, several store expansions and renovations, and
enhancements to management information systems. 

Proffitt's anticipates its capital expenditures and working capital
requirements relating to planned new and existing stores will be
funded through cash provided by operations and borrowings. Proffitt's
expects to generate adequate cash flows from operating activities to
sustain current levels of operations. Proffitt's maintains favorable
banking relations and anticipates the necessary credit agreements will
be extended or new agreements will be entered into in order to provide
future borrowing requirements as needed. Proffitt's also believes it
has access to a variety of other capital markets. The Company's goal
is to continue to maintain a strong balance sheet and prudent
leverage, providing Proffitt's flexibility to capitalize on attractive
opportunities for growth, thereby enhancing shareholder value.

RESENT ACCOUNTING PRONOUNCEMENTS

In June 1996, the Financial Accounting Standards Board issued
Statement of Financial Accounting Standard No. 125, "Accounting for
Transfers and Servicing of Financial Assets andExtinguishments of
Liabilities."  The new standard, which was effective for all sales of
accounts receivable beginning January 1, 1997, requires that a gain be
recognized at the time of sale to the extent the fair value of the
undivided interest in the receivables sold and the servicing rights
retained exceed the carrying value of the receivables. Historically,
the Company has recognized the excess interest earned on sold
receivables over the life of the receivables. The effect of this
accounting change was immaterial to 1996.

In February 1997, the Financial Accounting Standards Board issued
Statement of Financial Accounting Standard No. 128, "Earnings Per
Share."  The new standard changes the presentation and method in which
earnings per share are computed and is effective for the Company's
year ending January 31, 1998. The new standard will be applied on a
"retroactive restatement of all prior periods" basis. The Company is
currently ascertaining the impact the new standard will have on its
earnings per share amounts for 1996 and prior periods.

FORWARD-LOOKING INFORMATION

The forward-looking information presented in the letter to
shareholders entitled "To Our Partners" contained on pages 2 through 4
of the Annual Report as well as the forward-looking statements
contained throughout Management's Discussion and Analysis on pages 8
through 14 of the Annual Report are premised on many factors, some of
which are outlined below. Actual consolidated results might differ
materially from projected forward-looking information if there are any
material changes in management's assumptions.

The forward-looking information and statements are based on a series
of projections and estimates and involve certain risks and
uncertainties. Potential risks and uncertainties include such factors
as the level of consumer spending for apparel and other merchandise
carried by the Company, the competitive pricing environment within the
department and specialty store industries, the effectiveness of
planned advertising, marketing, and promotional campaigns, appropriate
inventory management, realization of planned synergies, and effective
cost containment.

<TABLE>
CONSOLIDATED STATEMENTS OF INCOME (in thousands, except per share amounts)
Proffitt's, Inc. and Subsidiaries

<CAPTION>

                                                                  Year Ended
                                                   ----------------------------------------------
                                               February 1,       February 3,      January 28,
                                                 1997               1996            1995
                                               ----------         ----------      ----------
<S>                                              <C>              <C>                <C>
Net sales                                        $1,889,779       $1,661,056         $1,513,444 

COSTS AND EXPESNES 
  Cost of sales                                   1,230,454        1,087,619            986,028 
  Selling, general and administrative
    expenses                                        440,502          398,999            352,448 
  Other operating expenses
     Property and equipment rentals                  60,684           50,609             47,857 
     Depreciation and amortization                   41,037           43,013             40,305 
     Taxes other than income taxes                   40,403           36,938             34,421 

  Expenses related to hostile takeover
    defense                                                            3,182  
  (Gains) losses from long-lived assets              (1,094)          19,121  
  Merger, restructuring and integration
    costs                                            15,929           20,822  
                                                    --------          --------          --------
                       OPERATING INCOME              61,864              753             52,385 

OTHER INCOME (EXPENSE)
  Finance charge income, net                         32,305           31,273             27,934 
  Interest expense                                  (26,756)         (29,389)           (23,286)
  Other income, net                                   1,572            4,051              4,826 
                                                   ---------          --------          --------
     INCOME BEFORE PROVISION FOR INCOME
           TAXES AND EXTRAORDINARY LOSS              68,985            6,688             61,859 
Provision for income taxes                           31,586            6,047             24,411 
                                                   ---------          --------          --------
       INCOME BEFORE EXTRAORDINARY LOSS              37,399              641             37,448 
Extraordinary loss on early extinguishment 
  of debt (net of tax)                                                                                           (2,060) 
                                                   ---------          --------          --------
                      NET INCOME (LOSS)              37,399           (1,419)            37,448 
Preferred stock dividends                               796            1,950              1,694 
Payment for early conversion of
  preferred stock                                     3,032 
                                                   ---------          --------          --------
        NET INCOME (LOSS) AVAILABLE TO
                   COMMON SHAREHOLDERS              $33,571          $(3,369)           $35,754 
                                                    ========          ========          ========

Earnings (loss) per common share 
    Primary                                         $  1.31          $ (0.15)*            $1.55 
                                                    ========         =========          ========
    Fully diluted                                   $  1.41           $(0.15)*            $1.52 
                                                    ========         =========          ========

Weighted average common shares
    Primary                                          25,564           23,157             23,046 
                                                     =======          ========           =======
    Fully diluted                                    28,204           23,166             26,301 
                                                     =======          ========           =======

*Loss per share before extraordinary item was $.06, and the loss per share attributable to the
extraordinary item was $.09.

The accompanying notes are an integral part of these consolidated financial statements. 

</TABLE>

<TABLE>
CONSOLIDATED BALANCE SHEETS (in thousands)
Proffitt's, Inc. and Subsidiaries

<CAPTION>
                                                                   February 1,     February 3,
                                                                     1997             1996
                                                                   -----------     ----------
<S>                                                                  <C>               <C>
ASSETS
CURRENT ASSETS
  Cash and cash equivalents                                           $    3,382       $  29,178 
  Residual interest in trade accounts receivable                          85,400          44,878 
  Accounts receivable - other                                             20,659          12,158 
  Merchandise inventories                                                447,164         329,733 
  Other current assets                                                    27,658          10,106 
  Deferred income taxes                                                   11,700           4,961 
                                                                        ---------       ---------
                                  TOTAL CURRENT ASSETS                   595,963         431,014 
 
PROPERTY AND EQUIPMENT, net of depreciation                              510,502         410,256 
GOODWILL AND TRADENAMES, net of amortization                             277,472          52,838 
OTHER ASSETS                                                              19,859          24,905 
                                                                        ---------       ---------
                                          TOTAL ASSETS                $1,403,796        $919,013 

LIABILITIES AND SHAREHOLDERS' EQUITY
CURRENT LIABILITIES
  Trade accounts payable                                                $116,434         $87,026 
  Accrued expenses                                                        86,220          60,516 
  Accrued compensation and related items                                  19,188          16,155 
  Sales taxes payable                                                     17,196          12,005 
  Current portion of long-term debt                                       12,515          20,118 
                                                                        ---------       ---------
                             TOTAL CURRENT LIABILITIES                   251,553         195,820 
SENIOR DEBT                                                              276,810         168,937 
DEFERRED INCOME TAXES                                                     62,000          53,171 
OTHER LONG-TERM LIABILITIES                                               47,768          14,328 
SUBORDINATED DEBT                                                        225,767         100,505 
REDEEMABEL COMMON STOCK HELD IN ESOP                                                      58,881 
COMMITMENTS AND CONTINGENCIES SHAREHOLDERS' EQUITY
  Preferred stock                                                                         28,850 
  Common stock                                                             2,802           2,711 
  Additional paid-in capital                                             378,016         243,822 
  Retained earnings                                                      168,858          73,469 
  Treasury stock at cost (6,811 shares in 1995)                                          (21,481)
  Deferred ESOP compensation                                              (9,778)
                                                                        ---------       ---------
                            TOTAL SHAREHOLDERS' EQUITY                   539,898         327,371 
                                                                        ---------       ---------
            TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY                $1,403,796      $  919,013 
                                                                        =========       =========

The accompanying notes are an integral part of these consolidated financial statements. 

</TABLE>


<TABLE>

CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY (in thousands, except per share amounts)
Proffitt's, Inc. and Subsidiaries

<CAPTION>

                                            Additional                      Deferred      Total
                         Preferred Common    Paid-In    Retained Treasury    ESOP    Shareholders'
                           Stock     Stock    Capital    Earnings  Stock  Compensation   Equity
                         --------- --------   --------  --------  -------   --------    --------
<S>                          <C>    <C>        <C>       <C>       <C>          <C>        <C>
Balance at January 29,
  1994                       $  -   $ 2,651    $223,829  $ 62,701  $(14,076)    $  -       $275,105 

  Net income                                               37,448                            37,448 
  Issuance of common
    stock                                            53     9,941                             9,994 
  Issuance of Series B
    preferred stock           3,296                                                           3,296 
  Issuance of Series A
    preferred stock          28,850                                                          28,850 
  Income tax benefits
    related to exercised
    stock options                                             112                               112 
  Purchase of treasury
    stock                                                            (3,361)                 (3,361)
  Increase in stock held
    in ESOP                                         (30)            (11,588)                (11,618)
  Conversion of Series B
    preferred stock          (3,296)                 16               3,280 
  Preferred stock
    dividends                                                        (1,694)                 (1,694)
  Unrealized gain on
    released ESOP
    shares                                                                1                       1 
  Common stock dividends,
    $.28 per Herberger's
    share                                                            (1,126)                 (1,126)
                             ------- -------     -------   -------   -------  --------       -------
Balance at January 28,
    1995                     28,850   2,690     237,163    85,741   (17,437)       -        337,007 

  Net loss                                                 (1,419)                           (1,419)
  Issuance of common
    stock                                36       6,241                                       6,277 
  Income tax benefits
    related to exercised
    stock options                                   373                                         373 
  Purchase of treasury
    stock                                                            (4,044)                 (4,044)
  Increase in stock held
    in ESOP                             (15)               (7,857)                           (7,872)
  Preferred stock dividends                                (1,950)                           (1,950)
  Unrealized gain on
    released ESOP shares                             45                                          45 
  Common stock dividends,
    $.28 per Herberger's
    share                                                  (1,046)                           (1,046)
                             ------- -------    --------  --------  --------  --------      --------
Balance at February 3,
    1996                     28,850   2,711     243,822    73,469   (21,481)       -        327,371 

  Net income                                               37,399                            37,399 
  Issuance of common
   stock                                348     117,437                                     117,785 
  Income tax benefits
    related to exercised
    stock options                                 3,818                                       3,818 
  Purchase of treasury
    stock                                                            (2,056)                 (2,056)
  Retirement of treasury
    stock                              (689)    (15,789)   (7,059)   23,537 
  Reclassification of
    ESOP stock                          290         (57)   69,907              (9,778)       60,362 
  Unrealized gain on
    released ESOP
    shares                                          122                                         122 
  Preferred stock
    dividends                                                (796)                             (796)
  Payment for early
    conversion of
    preferred stock                                        (3,032)                           (3,032)
  Conversion of Series
    A preferred stock       (28,850)    142      28,663                                         (45)
  Common stock dividends,
    $.28 per Herberger's
    share                                                  (1,030)                           (1,030)
                             ------- -------    --------  --------  --------  --------      --------
Balance at February 1,
    1997                     $  -   $ 2,802   $ 378,016 $ 168,858   $    -   $ (9,778)    $ 539,898 
                             ======= =======    ========  ========   =======  ========      ========
</TABLE>

<TABLE>

The accompanying notes are an integral part of these consolidated financial statements.
CONSOLIDATED STATEMENTS OF CASH FLOWS (in thousands)
Proffitt's, Inc. and Subsidiaries

<CAPTION>
                                                                     Year Ended
                                                         ----------------------------------------
                                                     February 1,    February 3,   January 28,
                                                        1997          1996            1995
                                                      ---------     ---------        --------
<S>                                                     <C>            <C>            <C>
Operating activities
  Net income (loss)                                     $  37,399       $ (1,419)     $  37,448 
  Adjustments to reconcile net income
   (loss) to net cash provided by
   operating activities:
     Extraordinary loss on extinguishment
      of debt                                                              3,433 
     Depreciation and amortization                         41,257         43,626         41,013 
     Deferred income taxes                                 17,802        (13,477)         4,480 
     (Gains) losses from long-lived assets                 (1,094)        19,121 
     Amortization of deferred compensation                  1,481          1,363          1,034 
     Changes in operating assets and liabilities:
       Trade accounts receivable                            3,162          5,608         52,580 
       Merchandise inventories                             17,940         (7,411)         1,219 
       Other current assets                               (14,351)           710           (952)
       Accounts payable and accrued expenses              (20,709)        15,553          5,861 
       Other                                                 (375)          (503)           580 
                                                          --------        -------        -------
        NET CASH PROVIDED BY OPERATING ACTIVITIES          82,512         66,604        143,263 

INVESTING ACTIVITIES
  Purchases of property and equipment, net                (61,031)       (51,469)       (53,293)
  Proceeds from sale of assets                              5,410 
  Acquisition of Parisian (1996)/Parks-Belk
    (1995)/ McRae's (1994)                               (119,070)       (10,483)      (184,067)
  Other                                                                                  (1,719)
                                                          --------       --------       --------
            NET CASH USED IN INVESTING ACTIVITIES        (174,691)       (61,952)      (239,079)

FINANCING ACTIVITIES
  Proceeds from long-term borrowings                      113,037         32,273         90,983 
  Payments on long-term debt                              (49,318)       (20,345)       (35,161)
  Proceeds from issuance of stock                           9,578          2,210         29,166 
  Purchase of treasury stock                               (2,056)        (4,043)        (3,361)
  Payments to preferred and common shareholders            (4,858)        (3,139)        (1,954)
                                                          --------       --------       --------
        NET CASH PROVIDED BY FINANCING ACTIVITIES          66,383          6,956         79,673 

(DECREASE) INCREASE IN CASH AND CASH EQUIVALENTS          (25,796)        11,608        (16,143)
Cash and cash equivalents at beginning of year             29,178         17,570         33,713 
Cash and cash equivalents at end of year                $   3,382      $  29,178      $  17,570 

Noncash investing and financing activities are further described in the accompanying notes.

The accompanying notes are an integral part of these consolidated financial statements.

</TABLE>

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (in thousands, except per
share amounts)
Proffitt's, Inc. and Subsidiaries

NOTE 1 - ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

ORGANIZATION

The Company is a retail organization operating regional department
store divisions under the store names of Proffitt's, McRae's,
Younkers, Parisian, and Herberger's. The Company's fiscal year ends on
the Saturday nearest January 31. Years 1996 and 1994 consisted of 52
weeks and ended on February 1, 1997 and January 28, 1995,
respectively. Year 1995 consisted of 53 weeks and ended on February 3,
1996. The financial statements include the accounts of Proffitt's and
its subsidiaries other than its special purpose receivables
securitization subsidiaries which are not consolidated. All
significant intercompany balances and transactions have been
eliminated. 

USE IF ESTIMATES

The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates
and assumptions that affect the reported amounts of assets and
liabilities and disclosure of contingent assets and liabilities at the
date of the financial statements and the reported amounts of revenues
and expenses during the reporting period. Actual results could differ
from those estimates.

CASH EQUIVALENTS

The Company considers all highly liquid investments purchased with
maturities of three months or less to be cash equivalents.

RESIDUAL INTEREST IN TRADE ACCOUNTS RECEIVABLE

Residual interest in trade accounts receivable represents an owned
residual interest in two special purpose subsidiaries that own the
Company's proprietary revolving charge accounts. In some cases, the
account's terms provide for payments exceeding one year. In accordance
with usual industry practice, such receivables are included in current
assets. A portion of the finance charge income on these receivables is
earned by financial institutions in connection with the sales of
interests in accounts receivable (see Note 4).

INVENTORIES

Inventories are valued at the lower of cost or market as determined by
the retail inventory method using last-in, first-out (LIFO) costs for
approximately 69% and 86% of the inventories at February 1, 1997 and
February 3, 1996, respectively, and using first-in, first-out (FIFO)
costs for the balance. At February 3, 1996 the LIFO value of inventory
exceeded market, and as a result, inventory was stated at the lower
market amount. At February 1, 1997 the LIFO value approximated the
FIFO value.

Inventory costs include invoice cost, freight, and certain purchasing
and distribution costs. 

PROPERTY AND EQUIPMENT

Property and equipment are stated at cost less accumulated
depreciation. Depreciation is computed principally using the
straight-line method over the estimated useful lives of the assets for
financial reporting purposes. Gains or losses on the sales of assets
are recorded at disposal. At each balance sheet date, the Company
evaluates recoverability of property and equipment based upon
expectations of nondiscounted cash flows and operating income.

GOODWILL AND TRADENAMES

The Company has allocated substantially all the cost in excess of fair
value of net tangible assets acquired in purchase transactions to
goodwill and tradenames, which is being amortized on a straight-line
method over 15 to 40 years. The Company recognized amortization
charges of $3,369, $1,523 and $1,100 for 1996, 1995 and 1994,
respectively. As of February 1, 1997, the accumulated amortization of
intangible assets was $6,206. At each balance sheet date, the Company
evaluates the recoverability of intangible assets based upon
expectations of nondiscounted cash flows and operating income. Based
upon its most recent analysis, the Company believes that no impairment
of intangible assets exists at February 1, 1997. 

EMPLOYEE STOCK OWNERSHIP PLANS

Shares acquired after January 30, 1994 are accounted for in accordance
with SOP 93-6, "Employers' Accounting for Employee Stock Ownership
Plans." All other unreleased shares are accounted for in accordance
with SOP 76-3, "Accounting Practices for Certain Employee Stock
Ownership Plans."

STOCK-BASED COMPENSATION

Compensation cost is measured under the intrinsic value method in
accordance with Accounting Principles Bulletin No. 25. Pro forma
disclosures of net income and earnings per share are presented, as if
the fair value method had been applied, as required by SFAS No. 123.

REVENUES

Retail sales are recorded on the accrual basis and profits on
installment sales are recognized in full when the sales are recorded.
Sales are net of returns which are reflected as a period cost at the
time of return.

LEASED DEPARTMENT SALES

The Company includes leased department sales as part of net sales.
Leased department sales were$62,804, $73,977 and $71,369 for 1996,
1995 and 1994, respectively.

STORE PRE-OPENING COSTS

Store pre-opening costs are expensed when incurred.

ADVERTISING COSTS

Advertising and sales promotion costs are expensed as incurred.
Advertising and sales promotion costs were $68,602, $60,232 and
$52,206, for 1996, 1995 and 1994, respectively.

INCOME TAXES 

Deferred income taxes reflect the impact of "temporary differences"
between the amount of assets and liabilities for financial reporting
purposes and such amounts as measured by enacted tax rules and
regulations.

EARNINGS PER COMMON SHARE

Primary earnings per common share have been computed based on the
weighted average number of common shares outstanding, including common
stock equivalents, after recognition of preferred stock dividends of
$796, $1,950 and $1,694 for 1996, 1995 and 1994, respectively, and a
payment of $3,032 for early conversion of the preferred stock in 1996.

The Company's convertible subordinated debentures are not common stock
equivalents and are therefore considered only in fully diluted
earnings per share when dilutive.

Common stock issued upon the conversion of the preferred stock in June
1996 has been included in the weighted average number of shares
outstanding subsequent to that date for computing primary earnings per
share. Fully diluted earnings per share for 1996 have been presented
based upon an "as if the shares issued in the conversion were
outstanding from the beginning of the year" basis.

Common shares acquired after January 30, 1994 and held by the ESOP are
not considered outstanding for earnings per share calculations until
the shares are committed to be released and the related compensation
expense recognized.

NEW ACCOUNTING PRONOUNCEMENTS

In June 1996, the Financial Accounting Standards Board issued
Statement of Financial Accounting Standards No. 125, "Accounting for
Transfers and Servicing of Financial Assets and Extinguishments of
Liabilities." The new standard, which was effective for all sales of
accounts receivable beginning January 1, 1997, requires that a gain be
recognized at the time of sale to the extent the fair value of the
undivided interest in the receivables sold and the servicing rights
retained exceed the carrying value of the receivables. Historically,
the Company has recognized the excess interest earned on sold
receivables over the life of the receivables. The effect of this
accounting change was immaterial to 1996.

In February 1997, the Financial Accounting Standards Board issued
Statement of Financial Accounting Standards No. 128, "Earnings Per
Share." The new standard changes the presentation and method in which
earnings per share are computed and is effective for the Company's
year ending January 31, 1998. The new standard will be applied on a
"retroactive restatement of all prior periods" basis. The Company is
currently in the process of ascertaining the impact the new standard
will have on its earnings per share amounts for 1996 and prior
periods.

NOTE 2 - MERGERS WITH HERBERGER'S AND YOUNKERS

On February 1, 1997, Proffitt's, Inc. ("Proffitt's") issued 4,000
shares of its common stock for all the outstanding common stock of
G.R. Herberger's, Inc. ("Herberger's") (collectively, the "Company").
Herberger's operated 39 stores in the Midwest. The merger has been
accounted for as a pooling of interests and, accordingly, these
consolidated financial statements have beenrestated for all periods to
include the results of operations and financial position of
Herberger's.

Separate results of the combined entities were as follows:
<TABLE>
<CAPTION>

                                            Year Ended
                               ------------------------------------------
                           February 1,     February 3,     January 28,
                             1997             1996           1995
                           ----------     -----------       ----------
<S>                         <C>             <C>              <C>
Revenue:
   Proffitt's               $ 1,567,995      $ 1,333,498      $ 1,216,498 
   Herberger's                  321,784          327,558          296,946 
                            ------------      -----------      -----------
                            $ 1,889,779      $ 1,661,056      $ 1,513,444 
                             ===========      ===========      ===========
 
Extraordinary loss:
   Proffitt's               $         0      $    (2,060)     $         0 
   Herberger's                        0                0                0 
                             -----------     ------------      -----------
                            $         0      $    (2,060)     $         0 
                            ============     ============     ============
 
Net income (loss):
   Proffitt's               $    43,598      $    (8,459)     $    29,744 
   Herberger's                   (6,199)           7,040            7,704 
                            ------------     ------------     ------------
                            $    37,399      $    (1,419)     $    37,448 
                             ===========      ===========     =========== 

</TABLE>

Herberger's financial statements have been restated to conform to
Proffitt's accounting methods and to reflect certain reclassifications
with an immaterial effect on Herberger's previously reported income
and shareholders' equity.

On February 3, 1996, Proffitt's issued 8,816 shares of its common
stock for all the outstanding common stock of Younkers, Inc.
("Younkers"). Younkers operated 51 stores in the Midwest. The merger
was accounted for as a pooling of interests and, accordingly, the
consolidated financial statements were restated for all periods to
include the results of operations and financial position of Younkers. 

NOTE 3 - ACQUISITIONS OF McRAE'S, PARKS-BELK AND PARISIAN

McRAE'S

On March 31, 1994, Proffitt's acquired McRae's, Inc. ("McRae's") which
operated 28 stores in the Southeast. The total acquisition price was
approximately $212 million and is detailed below. The McRae's
transaction was accounted for as a purchase and, accordingly, the
results of the operations of McRae's have been included in the
Company's results of operations since the date of acquisition. The
purchase price has been allocated to McRae's tangible assets and
liabilities based on their estimated fair values at the date of
acquisition, with the remaining $45,574allocated principally to
goodwill. 

PARKS-BELK

In April 1995, Proffitt's acquired the Parks-Belk Company, which
operated four department stores in northeast Tennessee. Consideration
of less than $20 million was paid in Proffitt's, Inc. common stock and
cash. Three of the Parks-Belk locations were converted into Proffitt's
Division stores, and one was permanently closed.

PARISIAN

On October 11, 1996, Proffitt's acquired Parisian, Inc. ("Parisian"),
which operated 38 stores in the Southeast and Midwest. The total
purchase price of the Parisian transaction was approximately $224,000
(detailed below) plus the assumption of Parisian's liabilities
aggregating $289,000.

The Parisian transaction was accounted for as a purchase and,
accordingly, the financial results of the operations of Parisian have
been included in the Company's results of operations since the
acquisition date. The purchase price has been allocated to Parisian's
tangible assets and liabilities based on their estimated fair values
at the date of acquisition, with the remaining $225,000 allocated to
its tradename and goodwill. 

The following unaudited pro forma summary presents the consolidated
results of operations as if the Parisian acquisition had occurred at
the beginning of the periods presented and does not purport to be
indicative of what would have occurred had the acquisition been made
as of those dates or results which may occur in the future.

<TABLE>

<CAPTION>
                                                    (Unaudited)
                                          ------------------------------
                                               1996           1995
                                            ----------       ---------
<S>                                          <C>              <C>
Pro forma:
Net sales                                     $ 2,320,955     $ 2,324,884 
Income before extraordinary loss              $    29,768     $     2,425 
Net income                                    $    29,768     $       365 
Earnings (loss) per common share:
  Primary earnings before
    extraordinary loss                        $      0.94     $      0.02 
  Primary earnings (loss)                     $      0.94     $     (0.06)
  Fully diluted earnings before
    extraordinary loss                        $      1.05     $      0.02 
  Fully diluted earnings (loss)               $      1.05     $     (0.06)

</TABLE>

The purchase price of the Parisian and McRae's acquisitions consisted
of the following consideration paid plus the assumption of Parisian's
and McRae's liabilities:

<TABLE>
<CAPTION>

                                                 Parisian          McRae's
                                                ---------        ---------
<S>                                            <C>            <C>
Cash payments and transaction costs            $  119,000     $   184,000 
Issuance of 2,947 and 436 shares of
  common stock, respectively                      101,000          10,000 
Issuance of Series B preferred stock                                3,000 
Issuance of promissory notes                                        2,000 
Issuance of subordinated debt                                      13,000 
Issuance of 406 replacement stock options           4,000
                                                 --------        ---------
                 CONSIDERATION PAID             $ 224,000        $212,000*

</TABLE>

*In connection with the acquisition, the Company purchased four
regional mall stores owned by McRae family partnerships for $18.5
million.

NOTE 4 - ACCOUNTS RECEIVABLE SECURITIZATION

In April 1994, the Company began selling an undivided ownership
interest in its accounts receivable. In January 1997, the Company,
through its unconsolidated subsidiary Proffitt's Credit Corporation (a
qualifying special purpose entity), entered into an agreement to sell
a revolving undivided ownership interest in the accounts receivable of
the Proffitt's, McRae's and Parisian Divisions. The agreement, which
expires in January 1998, provides for the sales of receivables up to
$300,000 and contains certain covenants requiring the maintenance of
various financial ratios.

Prior to February 3, 1996, Younkers utilized an accounts receivable
securitization program under which its receivables were used as
collateral for commercial paper issued by a wholly-owned special
purpose subsidiary. Effective with the February 3, 1996 merger,
Younkers, through its unconsolidated subsidiary Younkers Credit
Corporation (a qualifying special purpose entity), replaced amounts
borrowed under the securitization program by selling a revolving
undivided ownership interest in its accounts receivable. The agreement
expires in 2000 and provides for the sales of receivables up to
$125,000, of which $75,000 is a fixed ownership interest and remains
fixed until 2000 at which time a portion of collections of outstanding
receivables will be retained by the purchaser until the $75,000 is
extinguished.

The ownership interest transferred to the purchasers was $324,000 and
$220,229 at February 1, 1997 and February 3, 1996, respectively.

Finance charges earned by the purchasers were $16,013, $8,809 and
$5,567 for 1996, 1995 and 1994, respectively. 

NOTE 5 - PROPERTY AND EQUIPMENT

A summary of property and equipment was as follows:

<TABLE>
                                             February 1,    February 3,
                                                1997          1996 
                                             ----------      ----------
<S>                                             <C>             <C>
Land and land improvements                      $  59,140       $  39,442 
Buildings                                         178,265         146,792 
Leasehold improvements                             98,697          91,795 
Fixtures and equipment                            304,479         286,225 
Construction in progress                            8,242          17,134 
                                                 ---------        --------
                                                  648,823         581,388 
Accumulated depreciation                         (159,668)       (171,132)
                                                 ---------        --------
                                                  489,155         410,256 
Stores held for sale, net of
  accumulated depreciation                         21,347 
                                                 ---------        --------
                                               $  510,502       $ 410,256 

</TABLE>

The Company realized gains (losses) from store sales or closings and
impairment charges as follows:

<TABLE>
                                               1996           1996 
                                             ----------      ----------
<S>                                            <C>             <C>
Write-down in carrying value of
  operating stores
  (3 Proffitt's, 1 McRae's and 2
  Younkers in 1995; 1 Herberger's 
  in 1996) due to recurring poor
  operating results                              $ (1,010)      $(15,897)

Abandonment of stores and duplicate
  warehouses related to the Parks-Belk
  acquisition and the Younkers merger                             (1,797)

Gain (loss) related to closed or sold
  stores, net                                       2,104         (1,427)
                                                  --------      ---------
                                                   $1,094       $(19,121)
</TABLE>

NOTE 6 - INCOME TAXES

The components of income tax expense were as follows:

<TABLE>

                                                     Year Ended
                                             -------------------------------
                                        2/1/97       2/3/96     1/28/95
                                        --------     --------   -------
<S>                                       <C>        <C>          <C>
Current:
    Federal                               $  10,026  $  14,432    $  15,753
    State                                     3,758      3,719        4,178
                                             ------     -------    --------
                                             13,784     18,151       19,931
Deferred:
    Federal                                  16,272    (10,962)       3,858
    State                                     1,530     (2,515)         622
                                            -------     -------    --------
                                             17,802    (13,477)       4,480
                                            -------     -------    --------
                                          $  31,586   $  4,674    $  24,411
                                            =======    ========    ========

</TABLE>

Components of the net deferred tax asset or liability recognized in
the consolidated balance sheets were as follows:

<TABLE>
                                             February 1,    February 3,
                                               1997            1996
                                             ----------      ----------
<S>                                              <C>           <C>
Current:
  Deferred tax assets:
   Trade accounts receivable                     $   3,350     $   2,400 
   Accrued expenses                                 18,700        10,972 
   Other                                               250           552 
                                                    -------      --------
                                                    22,300        13,924 
  Deferred tax liabilities:
   Inventory                                        (9,100)       (8,463)
   Other                                            (1,500)         (500)
                                                    -------      --------
                                                   (10,600)       (8,963)
                                                    -------      --------
Net current deferred tax asset                    $ 11,700      $  4,961 
                                                    =======      ========

Noncurrent:
  Deferred tax assets:
    Capital leases                                $    950      $    900 
    Other long-term liabilities                     21,150         4,021 
    Deferred compensation                            2,200           950 
                                                  ---------      --------
                                                     24,300         5,871

  Deferred tax liabilities:
    Property and equipment                         (77,000)      (52,342)
    Other assets                                    (8,100)       (5,400)
    Junior subordinated debentures                  (1,200)       (1,300)
                                                   --------      --------
                                                   (86,300)      (59,042)
                                                  ---------      --------
    Net noncurrent deferred tax liability        $ (62,000)     $(53,171)
                                                  =========      ========
</TABLE>
 
Income tax expense varies from the amount computed by applying the
statutory federal income tax rate to income before taxes. The reasons
for this difference were as follows:

<TABLE>

                                    1996         1995          1994
                                   ---------    ---------   ---------
<S>                                    <C>         <C>          <C>
Expected tax rate                      35.0 %      35.0 %       35.0 %
State income taxes,
  net of federal benefit                4.0        (6.5)         4.4
Nondeductible merger
  related costs                         2.7        92.1 
Amortization of goodwill                1.9        15.9           
Other items, net                        2.2         7.1          0.1 
                                   ---------    --------      -------
Actual tax rate                        45.8 %     143.6 %       39.5 %
                                   =========    =========     ========
</TABLE>

The Company made income tax payments, net of refunds received, of
$33,884, $12,263 and $16,882 during 1996, 1995 and 1994, respectively.

NOTE 7 - SENIOR DEBT

A summary of senior debt was as follows:

<TABLE>
                                             February 1,    February 3,
                                               1997            1996
                                              ---------      ----------
<S>                                           <C>              <C>
Real estate and mortgage notes,
  interest ranging from 3.6% to
  10.38%, maturing 1998 to 2007,
  collateralized by property and
  equipment                                    $  120,317       $   97,365 
Revolving credit agreement                        154,437           41,400 
Capital lease obligations, implicit
  interest ranging from 8.63% to 12.05%            10,735           11,318 
Notes payable, interest ranging from
  7.88% to 13.0%, maturing 1997 to 2000             3,836           38,972 
                                                 ---------        ---------
                                                  289,325          189,055 
    Current portion                               (12,515)         (20,118)
                                                 ---------        ---------
                                                $ 276,810        $ 168,937 
                                                ==========       ==========
</TABLE>

Effective with the February 3, 1996 merger, Younkers replaced debt
collateralized by its trade accounts receivable with the sale of a
revolving undivided interest in its accounts receivable and canceled
its revolving credit facility. As a result of this early
extinguishment of debt, certain deferred debt costs aggregating $3,433
($2,060 net of income taxes) were written off as an extraordinary
item.

In conjunction with a real estate mortgage note having a balance of
$5,850 at February 1, 1997, the Company has an interest rate swap
agreement for the management of interest rate exposure. This agreement
extends to June 30, 2003 and swaps the variable rate for a fixed rate
of 5.7%. The differential to be paid or received is included in
interest expense. 

In connection with the Parisian merger, the Company amended and
restated its existing revolving credit agreement ("Revolver") with
certain banks. The agreement provides for borrowings limited to 55% of
merchandise inventories up to an aggregate principal amount of
$275,000, including a standby letter of credit facility of $15,000.
The Revolver includes interest rate options of prime and Eurodollar.
The agreement, which expires in 1999, requires the Company to meet
specific covenants related to net worth, capitalization, fixed
charges, capital expenditures, indebtedness and earnings.

Certain other notes also impose restrictions and financial covenants. 

At February 1, 1997, maturities of senior debt for the next five years
and thereafter, giving consideration to lenders' call privileges, were
as follows:

             1997                                  $  12,515
             1998                                     35,010
             1999                                    185,524
             2000                                     10,192
             2001                                     23,304
             Thereafter                               22,780
                                                    --------
                                                   $ 289,325
                                                    =========

The Company made interest payments of $28,304, $29,516 and $20,494
during 1996, 1995 and 1994, respectively. Capitalized interest was
$368, $285 and $467 during 1996, 1995 and 1994, respectively. 

NOTE 8 - SUBORDINATED DEBT

Subordinated debt represents uncollateralized obligations subordinated
in right of payment to all senior debt and was composed of the
following:

<TABLE>
                                                February 1,  February 3,
                                                  1997          1996
                                                -----------    ----------
<S>                                              <C>             <C>
Convertible debentures, interest 
  at 4.75%, maturing November 2003                $   86,250     $   86,250
Notes, interest at 9.875%, maturing
  July 2003                                          125,000
Junior debentures, interest at 7.5%, 
  maturing March 2004                                 14,517         14,255
                                                    --------      ---------
                                                   $ 225,767      $ 100,505
                                                   =========      =========
</TABLE>

The subordinated convertible debentures are convertible into the
Company's common stock at any time prior to maturity, unless
previously redeemed, at a conversion price of $42.70 per share. The
debentures are redeemable for cash at the option of the Company at
specified redemption prices.

Effective with the Parisian acquisition, the Company assumed the
existing Parisian 9.875% subordinated notes. The notes are redeemable
at the option of the Company, in whole or in part, after July 15,
1998, 1999 and 2000 at approximately 105%, 102.5% and 100% of face
value, respectively. The notes contain certain covenants, the most
restrictive of which limits indebtedness, dividends and transactions
with Proffitt's and its other subsidiaries.

The 7.5% junior subordinated debentures were discounted at the date of
issue to reflect their fair value and are being accreted to a face
value of $17,500.

NOTE 9 - OPERATING LEASES

The Company is committed under long-term leases primarily for the
rentals of retail stores. The leases generally provide for minimum
annual rentals (including executory costs such as real estate taxes
and insurance) and contingent rentals based on a percentage of sales
in excess of stated amounts. Generally, the leases have primary terms
ranging from 20 to 30 years and include renewal options ranging from
10 to 15 years.

At February 1, 1997, minimum rental commitments under operating leases
with terms in excess of one year were as follows:

             1997                                 $   58,821
             1998                                     56,592
             1999                                     54,252
             2000                                     50,988
             2001                                     49,338
             Thereafter                              445,972
                                                   ---------
                                                   $ 715,963
                                                  ==========

Total rental expense for operating leases was $60,684, $50,609 and
$47,857 during 1996, 1995 and 1994, respectively, including contingent
rents of approximately $7,400, $5,600 and $4,800.

NOTE 10 - RETIREMENT AND SAVINGS PLAN 

The Company sponsors various profit sharing and savings plans that
cover substantially all full-time employees. Company contributions
charged to expense under these plans, or similar predecessor plans,
excluding the Herberger's employee stock ownership plan ("ESOP"; Note
12)for 1996, 1995 and 1994 were $735, $1,382 and $1,106, respectively.

As a part of a 1987 acquisition, Younkers assumed certain obligations
under a frozen defined benefit pension plan. During 1996, the Company
terminated the plan realizing non-cash expenses of $1,362.

NOTE 11 - SHAREHOLDERS' EQUITY

PREFERRED STOCK

On March 31, 1994, Proffitt's issued 600 shares of Series A Cumulative
Convertible Exchangeable Preferred Stock in a private offering (10,000
total shares authorized). Net proceeds to the Company were
approximately $28.9 million after offering expenses. Dividends were
cumulative and were paid at $3.25 per annum per share. On June 28,
1996, the holder converted the preferred stock into 1,422 shares of
common stock. The Company paid $3,032 to the holder of the preferred
stock to induce early conversion.

The Company has available 33 shares of authorized, unissued Series B
Preferred Stock.

COMMON STOCK

The Company has 100,000 shares of $.10 par value common shares
authorized of which 28,016 and 23,206 shares were issued and
outstanding at February 1, 1997 and February 3, 1996, respectively.

Each outstanding share of common stock has one preferred stock
purchase right attached. The rights generally become exercisable ten
days after an outside party acquires, or makes an offer for, 20% or
more of the common stock. Each right entitles its holder to buy 1/100
share of Series C Junior Preferred Stock at an exercise price of $85.
Once exercisable, if the Company is involved in a merger or other
business combination or an outside party acquires 20% or more of the
common stock, each right will be modified to entitle its holder (other
than the acquiror) to purchase common stock of the acquiring company
or, in certain circumstances, common stock of the Company having a
market value of twice the exercise price of the right. The rights
expire on March 28, 2005.

TREASURY STOCK

Previously, Herberger's was required to repurchase shares from
inactive participants of the ESOP at fair value. Treasury stock
transactions were accounted for under the cost method with gains or
losses on transactions credited or charged to additional paid-in
capital. Total shares purchased in 1996, 1995 and 1994 were 85, 179
and 164, respectively. In connection with the rescission of the put
option on the ESOP shares (see Note 12), the Company retired all 6,897
shares of the Company's common stock held in treasury.

NOTE 12 - EMPLOYEE STOCK PLANS

ESOP

Herberger's sponsors an employee stock ownership plan ("ESOP") for the
benefit of its employees. Contributions to the ESOP are made at the
discretion of the Board of Directors and were $3,670, $3,418 and
$3,103 in 1996, 1995 and 1994, respectively. At various times, the
ESOP has purchased shares of the Company's common stock using the
proceeds of ESOP loans (leveraged shares). These shares are initially
held in a suspense account by the Plan Trustee (unallocated shares).
As contributions are made and dividends are paid and the ESOP debt is
repaid, leveraged shares are released from suspense and allocated to
the accounts of participants, and the Company recognizes compensation
expense. Dividends earned on all shares acquired prior to January 30,
1994 are recorded as a reduction of retained earnings, while dividends
on unallocated shares acquired after January 30, 1994 are reflected as
a reduction of compensationexpense. Dividends on ESOP shares used for
debt service were $264, $226 and $130 in 1996, 1995 and 1994,
respectively. For shares acquired after January 30, 1994, expense is
recorded equal to the estimated fair value of shares allocated and
those shares become outstanding for earnings per share computations.
For all other shares, expense is recorded equal to the cost of the
shares released. All shares acquired prior to January 30, 1994 are
considered outstanding for earnings per share calculations. Total ESOP
expense recognized was $4,130, $4,013 and $3,287 for 1996, 1995 and
1994, respectively, and compensation expense recognized in 1996
reflects the increase in value of Herberger's stock related to its
merger with Proffitt's.

As of February 1, 1997, the number of shares held by the ESOP was as
follows:

                                                  Number of Shares
                                            ---------------------------
                                            Allocated       Unallocated
                                           ---------         ----------
Shares acquired on or prior to
  January 30, 1994                            387                152
Shares acquired after January 30, 1994         68                332

Prior to the merger, Herberger's shares distributed from the ESOP
could be put to Herberger's at fair value for cash under certain
conditions. As such, the shares were carried at fair value and not
reflected on the balance sheet in shareholders' equity. Effective with
the merger, the put option was rescinded, and accordingly, the ESOP
shares are reflected in shareholders' equity.

STOCK OPTIONS AND GRANTS

The Company utilizes the intrinsic value method of accounting for
stock option grants. As the option exercise price is generally equal
to or above fair value of the common shares at the date of the option
grant, no compensation cost is recognized. 

Had compensation cost for the two stock-based compensation plans been
determined under the fair value method provided in SFAS No. 123 (using
the Black-Scholes option-pricing model), the Company's net income
(loss) and earnings (loss) per share would have been reduced
(increased) to the pro forma amounts indicated below.

<TABLE>
<CAPTION>
                                                     1996                        1995
                                           -------------------------- -------------------------
                                           As Reported     Pro forma   As Reported    Pro forma
                                           -----------    ----------   ----------     ----------
<S>                                             <C>           <C>          <C>           <C>
Net income (loss)                               $  37,399     $  35,756    $  (1,419)    $ (2,540)
Primary earnings (loss) per share               $    1.31     $    1.25    $   (0.15)    $  (0.19)
Fully diluted earnings (loss) per share         $    1.41     $    1.36    $   (0.15)    $  (0.19)

</TABLE>

The assumptions for determining compensation costs under the fair
value method included i) a risk-free interest rate based on
zero-coupon governmental issues on each grant date with the maturity
equal to the expected term of the option (6.84% and 5.74% for 1996 and
1995,respectively), ii) an expected term of five years, iii) an
expected volatility of 37.1% and 39.9% for 1996 and 1995,
respectively, and iv) no expected dividend yield.

The Company maintains stock option plans for the granting of options,
stock appreciation rights and restricted shares to officers, key
employees and Directors. At February 1, 1997 the Company has available
for grant 350 shares of common stock. Options granted generally vest
over a four-year period after issue and have an exercise term of ten
years from the grant date. Restricted shares generally vest ten years
after grant date with accelerated vesting if the Company meets certain
performance objectives.

<TABLE>
A summary of the stock option plans for 1996, 1995 and 1994 is presented below:
<CAPTION>
                                                        1996              
                                                  ---------------------               
                                                             Weighted-
                                                              Average
                                                             Exercise      1995         1994
                                               Shares         Price       Shares      Shares
                                              ----------     ---------   --------    ---------
<S>                                           <C>        <C>           <C>           <C>
Outstanding at beginning of year              1,840      $ 19.25       1,652         1,030 
Granted                                         490        34.00         455           783 
Converted in acquisition                        406        22.50
Exercised                                      (487)       19.67        (178)         (118)
Forfeited                                       (84)       25.00         (89)          (43)
                                            ---------    --------     --------      --------
Outstanding at end of year                    2,165      $ 22.88       1,840         1,652 
                                            =========    ========     ========      ========
Options exercisable at year end               1,466      $ 20.76
                                            =========    ========
Weighted average fair value of
  options granted during the year            $ 12.62      $ 11.71
                                            =========    ========

Contemporaneous with the Parisian acquisition, outstanding Parisian stock options were
converted into Proffitt's options.

</TABLE>

<TABLE>

The following table summarizes information about stock options outstanding at February 1, 1997:
<CAPTION>

                                          Options Outstanding            Options Exercisable
                                  -----------------------------------  -----------------------
                                              Weighted-
                                   Number     Average       Weighted-      Number   Weighted-
                                  OutstandingRemaining        Average   Exercisable  Average
Range of                             at     Contractual       Exercise      at       Exercise
Exercise Prices                     2/1/97  Life (years)       Price      2/1/97       Price
- ------------------                 --------- ----------     ---------    ---------   --------
<S>                                    <C>       <C>          <C>              <C>       <C>
$7.50 to $11.25                           266    5             $  9.40           266     $  9.40
$11.26 to $16.88                           39    6               12.00            39       12.00
$16.89 to $25.31                        1,374    7               23.26         1,015       22.97
$25.32 to $37.97                          467    8               29.64           142       28.30
$37.98 to $39.88                           19    9               39.88             4       39.88
                                      -------                 -------        -------   --------
                                        2,165                  $ 22.88         1,466     $ 20.76
                                      =======                ========        =======   ========
</TABLE>
 
The Company also granted restricted stock awards of 129, 20 and 8
shares to certain employees in 1996, 1995 and 1994, respectively. The
fair value of these awards on the dates of grants was $3,763, $499 and
$120 for 1996, 1995 and 1994, respectively. During 1996, 1995 and
1994, compensation cost of $2,239, $449 and $120, respectively, has
been recognized in connection with these awards.

STOCK PURCHASE PLAN

The stock purchase plan (the "Plan") provides that an aggregate of 350
shares of the Company's common stock is available for purchase. Under
the Plan, an eligible employee may elect to participate by authorizing
limited payroll deductions to be applied toward the purchase of common
stock at a 15% discount to market value. Under the Plan, 14 and 13
shares of the Company's common stock were purchased by employees in
1996 and 1995, respectively. At January 31, 1997 the Plan has
available 323 shares for future offerings.

NOTE 13 - RELATED PARTY TRANSACTIONS

In 1989, an unsecured $500 interest-free loan was made as a supplement
to the Chairman of the Board and Chief Executive Officer's base
compensation. The loan is due January 31, 1999.

During 1996, 1995 and 1994, the Company paid $796, $1,950 and $1,694
of preferred stock dividends and a $3,032 payment for early conversion
of the preferred stock to an investment group in which a Director is a
partner.

NOTE 14 - FAIR VALUES OF FINANCIAL INSTRUMENTS

The following methods and assumptions were used to estimate the fair
value of each class of financial instrument:

The fair values of cash and cash equivalents and short-term debt
approximates cost due to theimmediate or short-term maturity of these
instruments.

For variable rate notes that reprice frequently, fair value
approximates carrying value. The fair value of fixed rate notes are
estimated using discounted cash flow analyses with interest rates
currently offered for loans with similar terms and credit risk. As of
February 1, 1997, the fair value of fixed rate notes approximated the
carrying value.

The fair values of the 4.75% convertible debentures and the 9.875%
notes are based on quoted market prices. For the junior debentures,
the fair value is estimated using discounted cash flow analyses with
interest rates currently offered for financial instruments with
similar terms and credit risk.

The fair values of the Company's aforementioned financial instruments
at February 1, 1997 were as follows:

                                              Carrying     Estimated
                                              Amount      Fair Value
                                             ----------    ----------
4.75% convertible debentures                     $  86,250    $  84,525
9.875% notes                                     $ 125,000    $ 127,500
7.5% junior debentures                           $  14,517    $  14,517

NOTE 15 - MERGER, RESTRUCTURING AND INTEGRATION COSTS

Merger, restructuring and integration costs incurred in 1996 and 1995
were as follows:

                                                                 1996
                                                                ----------
Merger transaction costs, principally investment
  banking, legal and other direct merger costs
  - Herberger's                                               $   2,649
Severance and related benefits - Herberger's                      3,129
Conversion and consolidation of information systems
  and administrative operations - Herberger's                     3,355
Abandonment of duplicate data processing equipment and
  software and other assets - Herberger's                           885
Termination of Younkers benefit plan                              1,362
Conversion and consolidation of management information
  systems - Younkers                                              4,549
                                                                --------
                                                              $  15,929
                                                               =========


                                                                      1995  
                                                                   ---------
Merger transaction costs, principally investment
  banking, legal and other direct merger costs
  - Younkers                                                        $  8,778
Severance and related benefits - Younkers                              3,235
Abandonment of duplicate administrative office space
  and property and duplicate data processing equipment
  and software (including leases) - Younkers                           7,422
Other costs - Younkers                                                 1,387
                                                                   ---------
                                                                    $ 20,822
                                                                   =========


A reconciliation of the above charges to the amounts remaining unpaid
at February 1, 1997 was as follows:

                                                  1996          1995
                                                 --------      -------
Merger, restructuring and integration
  charges                                          $ 15,929      $ 20,822 
Amounts representing non-cash write-offs             (2,417)       (4,086)
Amounts paid in 1995                                               (1,636)
Amounts paid in 1996                                 (7,308)      (11,913)
                                                  ----------     ---------
Amounts unpaid at February 1, 1997                  $ 6,204      $  3,187 
                                                  ==========     =========

The significant amount of charges remaining unpaid from 1995 relate
principally to the lease payments related to the abandoned Younkers
administrative office space.

NOTE 16 - HOSTILE TAKEOVER DEFENSE

In 1995, prior to the Proffitt's and Younkers merger, Younkers was
subjected to a hostile takeover attempt by Carson Pirie Scott. In
defending itself against this takeover attempt, Younkers incurred
legal fees and investment banking advisory fees aggregating $3,182.

NOTE 17 - QUARTERLY FINANCIAL INFORMATION

In the following summary of quarterly financial information, all
adjustments necessary for a fair presentation of each period were
included.

<TABLE>
                                                                   (Unaudited)
                                                    ----------------------------------------
                                                   First       Second         Third       Fourth
                                                  Quarter      Quarter        Quarter    Quarter
                                                 --------       --------     ---------    -------
<S>                                                 <C>           <C>           <C>        <C>
Fiscal year ended February 1, 1997
  Net sales                                         $ 365,179     $ 343,359     $ 453,256  $ 727,985 
  Gross margin                                      $ 127,978     $ 122,320     $ 162,789  $ 246,238 
  Net income                                        $   6,308     $   3,533     $  12,141  $  15,417 

  Primary earnings per common share                 $    0.25     $    0.01     $    0.47  $    0.54 

  Fully diluted earnings per common share           $    0.25     $    0.14     $    0.45  $    0.53 

  Primary - pro forma (a)                           $    0.25     $    0.14     $    0.47  $    0.54 

Fiscal year ended February 3, 1996
  Net sales                                         $ 353,809     $ 351,419     $ 412,148  $ 543,680 
  Gross margin                                      $ 123,080     $ 124,837     $ 146,098  $ 179,422 
  Income (loss) before extraordinary item           $   3,125     $   2,866     $  10,130  $ (15,480)
  Net income (loss)                                 $   3,125     $   2,866     $  10,130  $ (17,540)

   Primary earnings (loss) per common share:
     Before extraordinary item                      $   0.11      $    0.10     $    0.42   $  (0.69)
     Extraordinary item                                                                     $  (0.09)
     Earnings (loss) per common share               $   0.11      $   0.10      $    0.42   $  (0.78)

</TABLE>

(a)  Pro forma amounts represent primary earnings per common share
     assuming the conversion of the preferred stock had occurred as of
     the beginning of the year.

In addition to the extraordinary loss on the early extinguishment of
debt, the impairment of long-lived assets and the merger,
restructuring and integration charges recorded in the fourth quarters
of 1996 and 1995, the Company also revised certain estimates and
recorded other charges related to Herberger's and Younkers in the
fourth quarters of 1996 and 1995,respectively. In 1995, those charges
were comprised principally of a strengthened provision for bad debts
of $2,000, litigation of $5,000, conversion of leased shoe operations
of $2,400, vendor chargebacks of $800 and depreciation of $700. In
1996, those charges were comprised principally of $1,000 of store
closing and conversion costs and $1,700 to strengthen various
accruals.

REPORT OF INDEPENDENT ACCOUNTANTS
Board of Directors
Proffitt's, Inc.

We have audited the accompanying consolidated balance sheets of
Proffitt's, Inc. and Subsidiaries as of February 1, 1997 and February
3, 1996, and the related consolidated statements of income,
shareholders' equity and cash flows for each of the three years in the
period ended February 1, 1997. These financial statements are the
responsibility of the Company's management. Our responsibility is to
express an opinion on these financial statements based on our audits.
The consolidated financial statements give retroactive effect to the
merger with Younkers, Inc., which has been accounted for as a pooling
of interests as described in Note 2 to the consolidated financial
statements. We did not audit the financial statements of Younkers for
the year ended January 28, 1995. Such statements reflect total
revenues constituting 39.6% of the related consolidated totals in
1994. Those statements were audited by other auditors, whose report
has been furnished to us, and our opinion, insofar as it relates to
the amounts included for Younkers, Inc., is based solely on the report
of the other auditors. 

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit
to obtain reasonable assurance about whether the financial statements
are free of material misstatement. An audit includes examining, on a
test basis, evidence supporting the amounts and disclosures in the
financial statements. An audit also includes assessing the accounting
principles used and significant estimates made by management, as well
as evaluating the overall financial statement presentation. We believe
that our audits and the report of the other auditors provide a
reasonable basis for our opinion. 

In our opinion, based on our audits and the report of the other
auditors, the consolidated financial statements referred to above
present fairly, in all material respects, the consolidated financial
position of Proffitt's, Inc. and Subsidiaries as of February 1, 1997
and February 3, 1996 and the consolidated results of their operations
and their cash flows for each of the three years in the period ended
February 1, 1997, in conformity with generally accepted accounting
principles.

Birmingham, Alabama
March 20, 1997

REPORT OF MANAGEMENT

The accompanying consolidated financial statements, including the
notes thereto, and the other financial information presented in the
Annual Report have been prepared by management. The financial
statements have been prepared in accordance with generally accepted
accounting principles and include amounts that are based upon our best
estimates and judgments. Management is responsible for the
consolidated financial statements, as well as the other financial
information in this Annual Report.

The Company maintains an effective system of internal accounting
control. We believe that this system provides reasonable assurance
that transactions are executed in accordance withmanagement
authorization and that they are appropriately recorded in order to
permit preparation of financial statements in conformity with
generally accepted accounting principles and to adequately safeguard,
verify, and maintain accountability of assets. Reasonable assurance is
based on the recognition that the cost of a system of internal control
should not exceed the benefits derived.

The consolidated financial statements and related notes have been
audited by independent certified public accountants. Management has
made available to them all of the Company's financial records and
related data and believes all representations made to them during
their audits were valid and appropriate. Their reports provide an
independent opinion upon the fairness of the financial statements.

The Audit Committee of the Board of Directors is composed of four
independent Directors. The Committee is responsible for recommending
the independent certified public accounting firm to be retained for
the coming year, subject to shareholder approval. The Audit Committee
meets periodically with the independent auditors, as well as with
management, to review accounting, auditing, internal accounting
control, and financial reporting matters. The independent auditors
have unrestricted access to the Audit Committee.



R. Brad Martin                          Douglas E. Coltharp
Chairman of the Board and               Executive Vice President and 
Chief Executive Officer                 Chief Financial Officer

MARKET INFORMATION


The Company's Common Stock trades on the NASDAQ National Market tier
of The NASDAQ Stock Market under the symbol PRFT. As of March 17,
1997, there were approximately 1,436 shareholders of record. Below is
a summary of the high and low bid quotations for the Company's Common
Stock for each quarterly period for the prior two years. The source of
these quotations is the Monthly Statistical Report of the National
Association of Securities Dealers, Inc. These quotations represent
inter-dealer prices for actual transactions, without adjustment for
retail markup, markdown, or commission.

The Company presently follows the policy of retaining earnings to
provide funds for the operation and expansion of the business and has
no present intention to declare cash dividends in the foreseeable
future. Future dividends, if any, will be determined by the Board of
Directors of the Company in light of circumstances then existing,
including the earnings of the Company, its financial requirements, and
general business conditions. The Company declared no dividends to
common shareholders in either 1996 or 1995.

<TABLE>

                                                                   Fiscal Year Ended
                                    --------------------------------------
                                   February 1, 1997        February 3, 1996
                                   ----------------        ----------------
                                      Price Range           Price Range
                                     -------------          -------------
Quarter                             High        Low        High      Low
- ---------                         -------    -------     --------   ------
<S>                                <C>       <C>         <C>        <C>
First                              33 3/4     23 1/2     26 1/2     20 3/4
Second                              40       31 1/2         33       24
Third                                42       35 1/2     34 1/4     23 1/8
Fourth                            42 3/4     32 5/8         29     21 1/2
</TABLE>

DIRECTORS AND OFFICERS 

PROFFITT'S, INC.
DIRECTORS

R. Brad Martin
Chairman of the Board of Directors and Chief Executive Officer of
Proffitt's, Inc. 

Bernard E. Bernstein
Partner in the law firm of Bernstein, Stair & McAdams

Edmond D. Cicala
President of Edmond Enterprises, Inc. Retired Chairman and Chief
Executive Officer of the Goldsmith's Division of Federated Department
Stores

Ronald de Waal
Chairman of We International, B.V.

Gerard K. Donnelly
Chairman of Princeton Middletown Partners, Inc. Former President and
Chief Executive Officer of H.C. Prange Company

Donald F. Dunn
Retired Senior Vice President of Allied Stores Corporation

W. Thomas Gould
Former Chairman and Chief Executive Officer of Younkers, Inc.

Michael S. Gross
Vice President of Apollo Capital Management, Inc.

Donald E. Hess
Chairman of the Parisian Division

G. David Hurd
Emeritus Chairman and retired Chief Executive Officer of The Principal
Financial Group

Richard D. McRae
Former Chairman, President, and Chief Executive Officer of McRae s,
Inc.

C. Warren Neel
Dean of the College of Business Administration at the University of
Tennessee, Knoxville

Harwell W. Proffitt
Former Chairman, President, and Chief Executive Officer of Proffitt's,
Inc.

Marguerite W. Sallee
President and Chief Executive Officer of CorporateFamily Solutions 

Gerald Tsai, Jr.
Chairman, President, and Chief Executive Officer of Delta Life
Corporation

PROFFITT'S, INC.
OFFICERS

R. Brad Martin
Chairman of the Board of Directors and Chief Executive Officer

James A. Coggin
President and Chief Operating Officer

Robert M. Mosco
President and Chief Executive Officer Proffitt's Merchandising Group


David W. Baker
Senior Vice President of Operations

Julia A. Bentley
Senior Vice President of Investor Relations and Planning and Secretary

Douglas E. Coltharp
Executive Vice President and Chief Financial Officer

Peggy Eskenasi
Senior Vice President of Private Label and Brand Development

Fran U. Jose
Senior Vice President of Marketing and Visual 

Brian J. Martin
Senior Vice President of Human Resources and Law General Counsel

Michael R. Molitor
Senior Vice President of Merchandise Planning and Analysis

James E. VanNoy
Senior Vice President of Management Information Systems

John J. White
Senior Vice President of Profit Improvement and Special Projects

Sharron Williams
Senior Vice President and Corporate General Merchandise Manager of
Cosmetics

Donald E. Wright
Senior Vice President of Finance and Accounting

PROFFITT'S DIVISION
OFFICERS

A. Coleman Piper
Executive Vice President of Stores

Don M. Alexander
Vice President of Sales Promotion

Linda Kerr
Vice President and General Merchandise Manager

Max W. Jones
Vice President and General Merchandise Manager

McRAE'S DIVISION
OFFICERS

Gary L. Howard
President and Chief Executive Officer

Robert Oliver
Executive Vice President of Stores

Thomas M. Ford
Vice President of Sales Promotion

Laurence J. Donoghue
Senior Vice President and General Merchandise Manager

H.R. Harvey
Vice President and General Merchandise Manager 

Joseph A. Sherman
Vice President and General Merchandise Manager

YOUNKERS DIVISION
OFFICERS

Toni E. Browning
Senior Vice President of Stores

Robert H. Ferguson
Senior Vice President of Marketing and Sales Promotion

Ric L. Anderson
Vice President and General Merchandise Manager

Alan E. Miller
Senior Vice President and  General Merchandise Manager

John T. Parros
Senior Vice President and General Merchandise Manager

PARISIAN DIVISION
OFFICERS

Donald E. Hess
Chairman

William D. Cappiello
President and Chief Executive Officer

Howard R. Finkelstein
Executive Vice President of Merchandising

Jim W. Adams
Executive Vice President of Stores

Michael Green
Senior Vice President of Marketing

Ernest E. Brown
Vice President and General Merchandise Manager 

W. Travis Saucer
Vice President and General Merchandise Manager 

HERBERGER'S DIVISION
OFFICERS

Frank E. Kulp, III
President and Chief Executive Officer

John B. Brownson
Executive Vice President and Chief Operating Officer

Gary L. Pralle
Vice President of Stores

G. Stephen Lindgren
Vice President of Marketing

Mari J. Johnson
Vice President and General Merchandise Manager

William C. Lewis
Vice President and General Merchandise Manager

Joseph W. Thebert
Vice President and General Merchandise Manager

STORE LOCATIONS

PROFFITT'S STORES
GEORGIA
Dalton
Rome

KENTUCKY
Ashland
Elizabethtown

NORTH  CAROLINA
Asheville

TENNESSEE
Athens
Chattanooga (2)
Cleveland
Greeneville
Johnson City
Kingsport
Knoxville (2)
Maryville
Morristown
Oak Ridge

VIRGINIA
Bristol
West Virginia
Morgantown

McRAE'S STORES
ALABAMA
Birmingham (5)
Dothan
Florence
Gadsden
Huntsville (2)
Mobile
Montgomery
Selma
Tuscaloosa

FLORIDA
Mary Esther
Pensacola

LOUISIANA
Monroe

MISSISSIPPI
Columbus
Gautier
Greenville
Hattiesburg
Jackson (3)
Laurel
Meridian
Natchez
Tupelo
Vicksburg

YOUNKERS STORES
ILLINOIS
Moline

IOWA
Ames
Bettendorf
Cedar Falls
Cedar Rapids (2)
Davenport
Des Moines (4)
Dubuque
Fort Dodge
Iowa City
Marshalltown
Mason City
Sioux City (2)
West Burlington

MICHIGAN
Bay City
Holland
Marquette
Port Huron
Traverse City

MINNESOTA
Austin

NEBRASKA
Grand Island
Lincoln
Omaha (3)

SOUTH DAKOTA
Sioux Falls

WISCONSIN
Appleton
Eau Claire
Fond du Lac
Green Bay
Madison (2)
Manitowoc
Marinette
Marshfield
Milwaukee (2)
Racine
Sheboygan
Sturgeon Bay
Superior
Wausau
Wisconsin Rapids

PARISIAN STORES
ALABAMA
Birmingham (6)
Decatur
Dothan
Florence
Huntsville (2)
Mobile
Montgomery (2)
Tuscaloosa

FLORIDA
Jacksonville
Orlando
Pensacola
Tallahassee

GEORGIA
Atlanta (4)
Columbus
Macon
Savannah

INDIANA
Indianapolis (2)

MICHIGAN
Livonia

MISSISSIPPI
Tupelo

OHIO
Cincinnati (3)
Dayton

SOUTH CAROLINA
Columbia (2)
Greenville

TENNESSEE
Chattanooga
Knoxville
Nashville

HERBERGER'S STORES
COLORADO
Grand Junction

ILLINOIS
Urbana

IOWA
Ottumwa
Waterloo

MINNESOTA
Albert Lea
Alexandria
Bemidji
Brainerd
Fergus Falls
Mankato
Minneapolis
Moorhead
New Ulm
St. Cloud
St. Paul
Stillwater

VIRGINIA
Willmar

MONTANA
Billings
Butte
Great Falls
Havre
Kalispell

NEBRASKA
Hastings
Kearney
Norfolk
North Platte
Scottsbluff

NORTH DAKOTA
Dickinson
Bismarck
Minot

SOUTH DAKOTA
Aberdeen
Rapid City
Watertown

WISCONSIN
Appleton
Beaver Dam
La Crosse
Rice Lake

WYOMING
Rock Springs


The regions of the United States in which we operate have outstanding
growth potential.



SHAREHOLDER INFORMATION

SALES RELESE DATES FOR 1997

               Sales Period                         Release Date
               ------------                        --------------
           February 1997                               3/6/97
           March 1997                                 4/10/97
           April 1997                                  5/8/97
           May 1997                                    6/5/97
           June 1997                                  7/10/97
           July 1997                                   8/7/97
           August 1997                                 9/4/97
           September 1997                             10/9/97
           October 1997                               11/6/97
           November 1997                              12/4/97
           December 1997                               1/8/98
           January 1998                                2/5/98

EARNINGS RELEASE DATES FOR 1997

                  Quarter                           Release Date
               -------------                      --------------
           First                                      5/22/97
           Second                                     8/21/97
           Third                                     11/20/97
           Fourth                            To be determined

ANNUAL MEETING

The Annual Meeting of Shareholders of Proffitt's, Inc. will be held at
8:30 a.m., June 19, 1997, at Proffitt's West Town Mall Store, 7600
Kingston Pike, Knoxville, Tennessee 37919. Shareholders are cordially
invited to attend.

INQUIRIES REGARDING YOUR STOCK HOLDINGS

Registered shareholders (shares held by you in your name) should
address communications regarding address changes, lost certificates,
and other administrative matters to the Company's Transfer Agent and
Registrar:

Union Planters National Bank
P.O. Box 387
Memphis, Tennessee 38147
(901) 580-5513 (telephone)
(901) 580-5411 (facsimile)

In all correspondence or telephone inquiries, please mention
Proffitt's, Inc., your name as printed on your stock certificate, your
social security number, your address, and your phone number.

Beneficial shareholders (shares held by your broker in the name of the
brokerage house) should direct communications on all administrative
matters to your stockbroker.

FINANCIAL AND OTHER INFORMATION

Copies of Proffitt's Form 10-K and 10-Q reports as filed with the SEC
and quarterly shareholders' reports are available free of charge by
contacting:

Investor Relations
Proffitt's, Inc.
P.O. Box 9388
Alcoa, Tennessee 37701
(423) 983-7000, ext. 410

Security analysts, portfolio managers, representatives of financial
institutions, and other individuals with questions regarding
Proffitt's, Inc. are invited to contact:

Julia Bentley
Senior Vice President of Investor Relations
P.O. Box 9388
Alcoa, Tennessee 37701
(423) 981-6243 (telephone)
(423) 981-6336 (facsimile)

Financial results, corporate news, and other Company information are
available on Proffitt's web site:

http://www.proffitts.com


CORPORATE INFORMATION

LEGAL COUNSEL
Sommer & Barnard, P.C.
Indianapolis, Indiana

INDEPENDENT ACCOUNTANTS
Coopers & Lybrand L.L.P.
Birmingham, Alabama

PROFFITT'S DIVISION HOME OFFICES
115 North Calderwood
Alcoa, Tennessee 37701
(423) 983-7000

McRAE'S DIVISION HOME OFFICES
3455 Highway 80 West
Jackson, Mississippi 39209
(601) 968-4400

YOUNKERS DIVISION HOME OFFICES
701 Walnut Street
Des Moines, Iowa 50397
(515) 244-1112

PARISIAN DIVISION HOME OFFICES
750 Lakeshore Parkway
Birmingham, Alabama 35211
(205) 940-4000

HERBERGER'S DIVISION HOME OFFICES
600 Mall Germain
St. Cloud, Minnesota 56301
(320) 251-5351

X:\WPDATA\JAS\PROFFITT\SECURITI\10-K.497\EX-13-1.ASC

                           EXHIBIT 21.1
                    SUBSIDIARIES OF REGISTRANT
                PROFFITT'S, INC. AND SUBSIDIARIES


       Name of Subsidiary                    State of Incorporation

G.R. Herberger's, Inc.                             Delaware

McRae's, Inc.                                     Mississippi

McRae's of Alabama, Inc.                            Alabama

McRae's Stores Partnership, G.P.                   Mississippi

Parisian, Inc.                                      Alabama

Proffitt's Credit Corporation                        Nevada

Younkers Credit Corporation                         Delaware


                CONSENT OF INDEPENDENT ACCOUNTANTS

We consent to the incorporation by reference in the Registration
Statements on Form S-8 (File Nos. 33-88390 and 333-25213) of our
report dated March 20, 1997 on our audits of the consolidated
financial statements of Proffitt's, Inc. and Subsidiaries as of
February 1, 1997 and February 3, 1996, for each of the three years
in the period ended February 1, 1997 which report is incorporated
by reference in this Annual Report on Form 10-K.


                                       COOPERS & LYBRAND L.L.P.
Birmingham, Alabama
April 28, 1997








INDEPENDENT AUDITORS' CONSENT

     We consent to the incorporation by reference in these
     Registration Statements of Proffitts, Inc. on Form S-8 of
     our report dated March 3, 1995, with respect to the
     consolidated financial statements of Younkers, Inc. and
     subsidiary for the year ended January 28, 1995 not
     separately presented, appearing in this Annual Report on
     Form 10-K of Proffitts, Inc. for the year ended January 25,
     1997.


     Des Moines, Iowa
     April 28, 1997


<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          FEB-01-1997
<PERIOD-END>                               FEB-01-1997
<CASH>                                       3,382,000
<SECURITIES>                                         0
<RECEIVABLES>                               85,400,000
<ALLOWANCES>                                         0
<INVENTORY>                                447,164,000
<CURRENT-ASSETS>                           595,963,000
<PP&E>                                     510,502,000
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                           1,403,796,000
<CURRENT-LIABILITIES>                      251,553,000
<BONDS>                                    612,345,000
                                0
                                          0
<COMMON>                                     2,802,000
<OTHER-SE>                                 537,096,000
<TOTAL-LIABILITY-AND-EQUITY>             1,403,796,000
<SALES>                                  1,889,779,000
<TOTAL-REVENUES>                         1,924,750,000
<CGS>                                    1,230,454,000
<TOTAL-COSTS>                            1,230,454,000
<OTHER-EXPENSES>                           158,053,000
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                          26,756,000
<INCOME-PRETAX>                             68,985,000
<INCOME-TAX>                                31,586,000
<INCOME-CONTINUING>                         37,399,000
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                37,399,000
<EPS-PRIMARY>                                     1.31
<EPS-DILUTED>                                     1.41
        

</TABLE>


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission