PROFFITTS INC
10-Q, 1997-09-16
DEPARTMENT STORES
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                SECURITIES AND EXCHANGE COMMISSION
                     Washington, D.C.  20549

(X) Quarterly Report Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934

For the quarterly period ended August 2, 1997

                               OR
                                
(   ) Transition Report Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934

For the transition period from _____________ to ________________

                For Quarter Ended:  August 2, 1997
                 Commission File Number:  0-15907

      Exact name of registrant as specified in its charter:

                         PROFFITT'S, INC.

                State of Incorporation:  Tennessee

        I.R.S. Employer Identification Number:  62-0331040

   Address of Principal Executive Offices (including zip code):

           P.O. Box 20080, Jackson, Mississippi  39289

       Registrant's telephone number, including area code:

                          (601) 968-4400

Indicate by check mark whether Registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months
(or for such shorter period that the registrant was required to
file such reports) and (2) has been subject to such filing
requirements for the past 90 days.

Yes (X)     No (  )

             APPLICABLE ONLY TO CORPORATE ISSUERS:
                                
Indicate the number of shares outstanding of each of the issuer's
classes of common stock, as of the latest practicable date.

Common Stock, $.10 Par Value -- 28,581,465 shares as of August 2,
1997


                         PROFFITT'S, INC.

                              Index

PART I.  FINANCIAL INFORMATION                           Page No.

   Item 1.  Financial Statements (Unaudited)

     Condensed Consolidated Balance Sheets
     -- August 2, 1997, February 1, 1997, and
     August 3, 1996                                             3

     Condensed Consolidated Statements of Income
      --  Three and Six Months Ended August 2, 1997
     and August 3, 1996                                         4

     Condensed Consolidated Statements of Cash Flows
      -- Six Months Ended August 2, 1997 and August
     3, 1996                                                    6

     Notes to Condensed Consolidated Financial Statements       7

   Item 2.  Management's Discussion and Analysis of Financial  
      Condition and Results of Operations                      11

PART II.  OTHER INFORMATION

   Item 4.  Submission of Matters to a Vote of Security
     Holders16                

   Item 6.  Exhibits and Reports on Form 8-K16              

SIGNATURES                                                     17


                                      Commission File No. 0-15907


<TABLE>
                PROFFITT'S, INC. AND SUBSIDIARIES
         CONDENSED CONSOLIDATED BALANCE SHEETS(UNAUDITED)
                          (in thousands)

<CAPTION>
                                            8/2/97      2/1/97     8/3/96
                                           --------    --------   --------
<S>                                      <C>          <C>         <C>
ASSETS                                                                    
Current assets                                                            
   Cash and cash equivalents                $15,813      $3,382     $5,119
   Residual interest in trade
     accounts receivable                     79,978      85,400     25,817
   Merchandise inventories                  528,323     447,164    363,931
   Deferred income taxes                     15,709      11,700     27,313
   Other current assets                      43,942      48,317      9,996
                                            -------     -------    -------
     Total current assets                   683,765     595,963    432,176
Property and equipment, net                 526,227     510,502    414,029
Goodwill and tradenames, net                273,844     277,472     52,063
Other assets                                 28,978      19,859     23,932
                                            -------     -------    -------
                                         $1,512,814  $1,403,796   $922,200
                                          =========   =========  =========

LIABILITIES AND SHAREHOLDERS' EQUITY                                      
Current liabilities                                                       
   Trade accounts payable                  $179,866    $116,434   $100,391
   Accrued expenses and other
     current liabilities                    100,395     122,604     74,773
   Current portion of long-
     term debt                                7,356      12,515     30,532
                                            -------     -------    -------
     Total current liabilities              287,617     251,553    205,696

Senior debt                                 338,548     276,810    153,555
Deferred income taxes                        66,666      62,000     54,473
Other long-term liabilities                  50,281      47,768     14,751
Subordinated debt                           197,511     225,767    100,633
Redeemable common stock held
  in ESOP                                                           59,456
Shareholders' equity                        572,191     539,898    333,636
                                            -------     -------    -------
                                         $1,512,814  $1,403,796   $922,200
                                          =========   =========  =========

See notes to condensed consolidated financial statements.
</TABLE>


                                               Commission File No. 0-15907
<TABLE>
                             PROFFITT'S, INC. AND SUBSIDIARIES
                  CONDENSED CONSOLIDATED STATEMENTS OF INCOME (UNAUDITED)
                         (in thousands, except per share amounts)
<CAPTION>

                                                       Three Months Ended        Six Months Ended
                                                       -------------------       -----------------
                                                       8/2/97      8/3/96      8/2/97       8/3/96
                                                      --------   --------     --------     --------
<S>                                                    <C>         <C>       <C>         <C>
Net sales                                               $492,287   $343,359  $1,018,657   $708,538 
Costs and expenses:
   Cost of sales                                         312,873    221,039     648,755    458,240 
   Selling, general and administrative expenses          123,796     87,248     250,875    175,733 
   Other operating expenses                               40,994     29,936      83,562     60,655 
   Store pre-opening costs                                   556                  1,380        279 
   Merger, restructuring and integration costs             1,634      1,507       3,102      4,270 
   Loss (gain) on sale of assets                               3                     30     (2,260)
   ESOP expenses                                             806        228       1,532        416 
                                                          -------    -------    --------    -------
      Operating income                                    11,625      3,401      29,421     11,205 
Other income (expense):
   Finance charge income                                  15,093     11,123      30,330     21,757 
   Finance charge income allocated to
     purchaser of accounts receivable                     (4,324)    (3,404)     (8,683)    (6,878)
   Interest expense                                      (10,999)    (5,205)    (21,691)    (9,911)
   Other income (expense), net                               253        215         389        713 
                                                          -------    -------    --------    -------
Income before provision for income taxes                  11,648      6,130      29,766     16,886 
   Provision for income taxes                              5,270      2,597      12,844      7,045 
                                                          -------    -------    --------    -------
Net income before extraordinary loss                       6,378      3,533      16,922      9,841 
Extraordinary loss on early extinguishment
   of debt, net of tax                                     1,120                  1,120            
                                                          -------    -------    --------    -------
NET INCOME                                                $5,258     $3,533     $15,802     $9,841 
Preferred stock dividends                                               308                    796 
Payment for early conversion of Preferred Stock                       3,032                  3,032 

       Net income available to common
       shareholders                                       $5,258       $193     $15,802     $6,013 
                                                          =======   ========    ========   ========

Primary earnings per share:
   Net income before extraordinary loss                    $0.22      $0.01       $0.59      $0.25 
   Extraordinary loss                                       0.04                   0.04            
                                                          -------    -------     -------    -------
   Net income                                              $0.18      $0.01       $0.55      $0.25 
                                                          =======    =======    ========   ========
Fully diluted earnings per share:
   Net income before extraordinary loss                    $0.22      $0.14       $0.58      $0.39 
   Extraordinary loss                                       0.04                   0.03            

   Net income                                              $0.18      $0.14       $0.55      $0.39 
                                                          =======    =======    ========   ========
Weighted average common shares:
   Primary                                                28,923     24,273      28,687     23,870 
  Fully diluted                                           29,151     25,117      28,990     25,097 

Pro forma for 2-for-1 stock split
   (effective 10/15/97):

Primary earnings per share:
   Net income before extraordinary loss                    $0.11      $0.00       $0.30      $0.13 
   Extraordinary loss                                       0.02                   0.02            
                                                          -------    -------     -------    -------
   Net income                                              $0.09      $0.00       $0.28      $0.13 
                                                          =======    =======     =======    =======
Fully diluted earnings per share:
   Net income before extraordinary loss                    $0.11      $0.07       $0.29      $0.20 
   Extraordinary loss                                       0.02                   0.02            

                                                          -------    -------     -------    -------
   Net income                                              $0.09      $0.07       $0.27      $0.20 
                                                          =======    =======     =======    =======
Weighted average common shares:
  Primary                                                 57,846     48,546      57,374     47,740 
  Fully diluted                                           58,302     50,234      57,980     50,194 

</TABLE>

Notes:

1.   On June 28, 1996, the Company converted 600 shares of Series
     A Preferred Stock ("Preferred Stock") into 1,422 shares of
     Proffitt's, Inc. Common Stock.  In order to complete this
     early conversion of the Preferred Stock, the Company paid
     $3,032 to the holder of the Preferred Stock.

     Primary earnings per share are based on earnings available to
     common shareholders (net income reduced by preferred stock
     dividends and payment for early conversion) and the weighted
     average number of common shares and equivalents (stock
     options) outstanding.  Common Stock issued on June 28, 1996
     for the conversion of the Preferred Stock has been included in
     the weighted average number of shares outstanding subsequent
     to that date.

     As a result of the June 28, 1996 Preferred Stock conversion
     and as required by generally accepted accounting principles,
     fully diluted earnings per share has been presented for the
     periods shown based upon an "as if the 1,422 shares issued in
     the conversion were outstanding from the beginning of the
     period" basis.

2.   On August 20, 1997, the Company's Board of Directors approved
     a 2-for-1 stock split of the outstanding shares of the
     Company's Common Stock.  The split will be effected in the
     form of a stock dividend and entitles each shareholder to
     receive one additional share for each outstanding share of
     Common Stock held of record as of the close of business on
     October 15, 1997.

3.   See notes to condensed consolidated financial statements.



                                      Commission File No. 0-15907

<TABLE>
                PROFFITT'S, INC. AND SUBSIDIARIES
   CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)
                          (in thousands)
<CAPTION>

                                                    Six Months Ended
                                                -----------------------
                                                  8/2/97         8/3/96
                                                ---------      ---------
<S>                                              <C>            <C>
OPERATING ACTIVITIES
  Net income                                       $15,802        $9,841 
  Adjustments to reconcile net income
    to net cash provided by (used in)
    operating activities:
    Depreciation and amortization                   21,820        20,206 
    Deferred income taxes                              657        (3,733)
    Losses (gains) from long-lived assets               30        (2,260)
    Amortization of deferred compensation              694           575 
    Other non-cash charges                           1,045            66 
    Changes in operating assets and
      liabilities, net                             (23,316)      (18,168)
                                                  ---------     ---------
      Net cash provided by (used in)
       operating activities                         16,732         6,527 

INVESTING ACTIVITIES
  Purchases of property and
    equipment, net                                 (53,896)      (24,952)
  Proceeds from sale of assets                      21,347         5,000 
  Other, net                                        (1,542)         (130)
                                                  ---------     ---------
      Net cash used in investing
       activities                                  (34,091)      (20,082)

FINANCING ACTIVITIES
  Proceeds from long-term borrowings               129,160        10,700 
  Payments on long-term debt                      (109,086)      (15,669)
  Proceeds from issuance of stock                   10,840         2,303 
  Purchase of treasury stock                             0        (2,051)
  Payments to common and preferred
    shareholders                                    (1,124)       (5,787)
                                                  ---------     ---------
      Net cash provided by (used in)
       financing activities                         29,790       (10,504)

      Increase (decrease) in cash and
       cash equivalents                             12,431       (24,059)
      Cash and cash equivalents at
       beginning of period                           3,382        29,178 
                                                  ---------     ---------
      Cash and cash equivalents at
       end of period                               $15,813        $5,119 
                                                  =========     =========
</TABLE>

Cash paid during the six months ended August 2, 1997 for interest
and income taxes totaled $20,377 and $14,768, respectively.

Cash paid during the six months ended August 3, 1996 for interest
and income taxes totaled $10,020 and $13,163, respectively.

See notes to condensed consolidated financial statements.



             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                  (UNAUDITED)

NOTE A -- BASIS OF PRESENTATION

The accompanying unaudited condensed consolidated financial
statements have been prepared in accordance with generally accepted
accounting principles for interim financial information and with
the instructions to Form 10-Q and Article 10 of the Regulation S-X. 
Accordingly, they do not include all of the information and
footnotes required by generally accepted accounting principles for
complete financial statements.  In the opinion of management, all
adjustments (consisting of normal recurring accruals) considered
necessary for a fair presentation have been included.  Operating
results for the three and six month periods ended August 2, 1997
are not necessarily indicative of the results that may be expected
for the year ending January 31, 1998.  The financial statements
include the accounts of Proffitt's, Inc. and its subsidiaries,
including its special purpose receivables financing subsidiaries. 
For further information, refer to the consolidated financial
statements and footnotes thereto included in the Company's Annual
Report on Form 10-K for the year ended February 1, 1997.

The accompanying balance sheet at February 1, 1997 has been derived
from the audited financial statements at that date.

NOTE B -- BUSINESS COMBINATIONS

On October 11, 1996, Proffitt's, Inc. ("Proffitt's" or the
"Company") acquired Parisian, Inc. ("Parisian"), a specialty
department store chain currently operating 40 stores in the
southeast and midwest.  The Parisian transaction was accounted for
as a purchase, and accordingly, financial results of the operations
of Parisian have been included in the Company's results of
operations since the acquisition date.  

The following unaudited pro forma summary presents the consolidated
results of operations as if the Parisian acquisition had occurred
at the beginning of the periods presented and does not purport to
be indicative of what would have occurred had the acquisition been
made as of this date or results which may occur in the future.

<TABLE>
<CAPTION>
                                     Three Months Ended   Six Months Ended
                                       August 3, 1996      August 3, 1996
                                      ---------------     ----------------
                                            (in thousands, except
                                               per share amounts)
<S>                                     <C>                 <C>
Pro forma: 
Net sales                                $ 485,226           $ 1,016,492
Net (loss) income                        $  (1,609)          $     7,638
(Loss) earnings per common share:
     Primary                             $    (.18)          $       .13
     Fully diluted                       $    (.06)          $       .26
</TABLE>

Effective February 1, 1997, immediately before the Company's prior
fiscal year end, Proffitt's combined its business with G.R.
Herberger's, Inc. ("Herberger's"), a retail department store chain
currently operating 37 stores in the midwest.  The merger has been
accounted for as a pooling of interests, and accordingly, the
consolidated financial statements have been restated for the prior
year to include the results of operations and financial position of
Herberger's.

For the second quarter and six month periods ended August 2, 1997
and August 3, 1996, the Company incurred certain integration costs
related to its business combinations with Younkers (completed
February 3, 1996), Parisian, and Herberger's.  These pre-tax
charges totaled $1.6 million and $1.5 million, respectively, for
the quarters ended August 2, 1997 and August 3, 1996, respectively,
and $3.1 million and $4.3 million, respectively, for the six month
periods ended August 2, 1997 and August 3, 1996.

A reconciliation of the aforementioned charges to the amounts of
merger, restructuring, and integration costs remaining unpaid at
August 2, 1997 was as follows (in thousands):

     Amounts unpaid at February 1, 1997                     $   9,391 
     Adjustments to amounts unpaid at
       February 1, 1997                                             0 
     Amounts related to continuing integration
       efforts for the six months ended August
       2, 1997                                                  3,102 
     Amounts paid during the six months ended
     August 2, 1997                                         (   7,175)
                                                           -----------
     Amounts unpaid at August 2, 1997                       $   5,318 


NOTE C -- INCOME TAXES

The difference between the actual income tax expense and the amount
expected by applying the statutory federal income tax rate is due
to the inclusion of state income taxes and the amortization of
goodwill and tradenames, which is not deductible for income tax
purposes.

The deferred income tax asset and liability amounts reflect the
impact of temporary differences between values recorded for assets
and liabilities for financial reporting purposes and values
utilized for measurement in accordance with tax laws.  The major
components of these amounts result from the allocation of the
purchase price to the assets and liabilities related to the McRae's
acquisition in March 1994 and the Parisian acquisition in October
1996.

NOTE D --  RECENT FINANCINGS

In May 1997, the Company completed the sale of $125 million of
Series A 8.125% Senior Unsecured Notes, due 2004 (the "Series A
Senior Notes").  The Series A Senior Notes were offered in a
private placement to qualified institutional buyers, which
represented a 144A transaction.  Proceeds from the Series A Senior
Notes were used to repay approximately $64 million of real estate
and mortgage notes and $3.8 million of unsecured notes payable,
with the balance used to reduce amounts outstanding under the
Company's revolving credit facility.  In August 1997, the Company
completed its offer to exchange its registered Series B 8.125%
Senior Notes due 2004 ("Series B Senior Notes") for all outstanding
unregistered Series A Senior Notes.  The Series B Senior Notes are
unconditionally guaranteed on a joint and several basis by all of
the Company's wholly-owned direct and indirect subsidiaries, other
than Proffitt's Credit Corporation ("PCC") and Younkers Credit
Corporation ("YCC").  PCC and YCC are special purpose entities that
serve as the conduit through which the Company sells its
proprietary credit card receivables under its receivables financing
facilities.

In May and June 1997, the Company purchased approximately $28.4
million of the existing 9-7/8% Parisian Senior Subordinated Notes
which resulted in an extraordinary loss from the early
extinguishment of debt of approximately $1.1 million after tax.

In June 1997, the Company amended and increased its unsecured
revolving credit facility, raising the facility limit to $400
million from $275 million, extending the maturity from 3 years to
5, and obtaining more favorable pricing.

In August 1997, the Company completed the issuance of $200 million
of 5-year term asset-backed securities against the Company's
proprietary credit card receivables, which replaced existing
commercial paper based financings.  Concurrently, the Company
restructured its asset-backed commercial paper conduit financing
program, resizing this portion to $125 million with more favorable
terms.

NOTE E -- CONDENSED CONSOLIDATING FINANCIAL INFORMATION

The following table presents condensed consolidating financial
information for:  (1) Proffitt's, Inc.; (2) on a combined basis,
the guarantors of Proffitt's, Inc.'s Senior Notes which are all of
the wholly-owned subsidiaries of Proffitt's, Inc., except for PCC
and YCC; and (3) on a combined basis, PCC and YCC, the only non-guarantor
subsidiaries of the Senior Notes.  Separate financial
statements of the guarantor subsidiaries are not presented because
the guarantors are jointly, severally, and unconditionally liable
under the guarantees, and the Company believes the condensed
consolidating financial statements are more meaningful in
understanding the financial position of the guarantor subsidiaries
and separate financial statements and other disclosures regarding
the subsidiary guarantors are not material to invstors.

Proffitt's, Inc. is comprised of substantially all of the
Proffitt's and Younkers store operating divisions and certain
corporate management and financing functions.  Borrowings and the
related interest expense under the Proffitt's, Inc. revolving
credit facility are allocated among Proffitt's, Inc. and the Guaranty
Subsidiaries.  There are also management and royalty fee
arrangements among Proffitt's, Inc. and the subsidiaries.


<TABLE>
                    CONDENSED CONSOLIDATING  BALANCE SHEETS (UNAUDITED)
                                      (in thousands)
                                     at August 2, 1997
<CAPTION>

                                     Proffitt's,  Guarantor   Non-Guarantor    Elimin-    Consoli-
                                       Inc.      Subsidiaries  Subsidiaries      ations    dated
                                     --------      --------      --------     ---------    --------
<S>                                  <C>         <C>           <C>          <C>        <C>
ASSETS
Current assets
  Cash and cash equivalents            $ 18,284    $ (6,503)    $ 4,032       $           $15,813 
  Residual interest in trade
   accounts receivable                       29         387      79,562                    79,978 
  Merchandise inventories               179,901     348,422                               528,323 
  Deferred income taxes                   7,691       7,810         208                    15,709 
  Notes receivable from sale
   of trade receivables                  10,712      23,282                   (33,994)
  Other current assets                   31,100      15,585                    (2,743)     43,942 
                                       --------    ---------   ---------     ---------   ---------
  Total current assets                  247,717     388,983      83,802       (36,737)    683,765 
Property and equipment, net             183,193     343,034                               526,227 
Goodwill and tradenames, net              8,600     265,244                               273,844 
Other assets                              2,497      26,428          53                    28,978 
Investment in, and advances
   to, subsidiaries                     614,933      14,116                  (629,049)
                                       --------    ---------   ---------     ---------   ---------
                                     $1,056,940  $1,037,805    $  83,855    $(665,786) $1,512,814 
                                     ==========  ===========   =========    ========== ===========

LIABILITIES AND SHAREHOLDERS' EQUITY

Current liabilities
  Trade accounts payable             $   48,046  $  131,820     $           $            $179,866 
  Accrued expenses and
   other current liabil-
   ities                                 24,663      68,722       9,753        (2,743)    100,395 
  Notes payable from pur-
   chase of trade receivables                                    33,994       (33,994)
  Current portion of long-
   term debt                                468       6,888                                 7,356 
                                       --------    ---------   ---------     ---------   ---------
Total current liabilities                73,177     207,430      43,747       (36,737)    287,617 

Senior debt                             293,407      45,141                               338,548 
Deferred income taxes                     8,300      58,366                                66,666 
Other long-term liabilities               8,951      41,330                                50,281 
Subordinated debt                       100,914      96,597                               197,511 
Investment by, and advances
   from, parent                                     588,941      40,108      (629,049)
Shareholders' equity                    572,191                                           572,191 
                                       --------    ---------   ---------     ---------  ----------
                                     $1,056,940  $1,037,805   $  83,855     $(665,786)  $1,512,814
                                     ==========  ===========  ==========    ==========  ==========
</TABLE>

<TABLE>
               CONDENSED CONSOLIDATING STATEMENTS OF CASH FLOWS (UNAUDITED)
                          for the six months ended August 2,1997
<CAPTION>
                                     Proffitt's,  Guarantor   Non-Guarantor    Elimin-    Consoli-
                                       Inc.      Subsidiaries  Subsidiaries      ations    dated
                                     --------      --------      --------     ---------    --------
<S>                                  <C>          <C>        <C>           <C>         <C>
OPERATING ACTIVITIES
  Net income                          $ 16,414     $  7,540   $  12,350      $(20,502)   $ 15,802 
  Adjustments to reconcile
   net income to net cash
   provided by (used in)
   operating activities:

  Equity in earnings of
    subsidiaries                       (15,449)      (4,318)                   19,767 
  Depreciation and amort-
    ization                              6,762       15,058                                21,820 
  Deferred income taxes                    857         (400)        200                       657 
  Losses (gains) from long-
    lived assets                            (5)          35                                    30 
  Amortization of deferred
    compensation                                        694                                   694 
  Other non-cash charges                   500          545                                 1,045 
  Changes in operating assets
    and liabilities, net                (6,750)     (19,231)      1,930           735     (23,316)
                                       --------     --------   ---------     ---------   ---------
Net cash provided by
   (used in) operating
    activities                           2,329          (77)     14,480                    16,732 


INVESTING ACTIVITIES
  Purchases of property and
    equipment, net                      (5,424)     (48,472)                              (53,896)
  Proceeds from sale of
    assets                              21,347                                             21,347 
  Other, net                                         (1,542)                               (1,542)
                                       --------    ---------  ----------    ----------  ----------
Net cash provided by(used in)
   investing activities                 15,923      (50,014)                              (34,091)


FINANCING ACTIVITIES              
  Inter-company borrowings            (120,326)     135,068     (14,742)
  Proceeds from long-term
    borrowings                         129,160                                            129,160 
  Payments on  long-term
    debt                               (31,520)     (77,566)                             (109,086)
  Proceeds from issuance
    of stock                            10,840                                             10,840 
  Dividends paid to share-
    holders                                          (1,124)                               (1,124)
                                      ---------    ---------  ----------    ----------  ----------
Net cash provided by (used in)
   financing activities                (11,846)      56,378     (14,742)                   29,790 

Increase (decrease) in cash
   and cash equivalents                  6,406        6,287        (262)                   12,431 

Cash and cash  equivalents
   at beginning of period               11,878      (12,790)      4,294                     3,382 
                                      ---------    ---------  ----------    ----------   ---------
Cash and cash equivalents
   at end of period                   $ 18,284     $ (6,503)  $   4,032     $       -   $  15,813 
                                      =========    =========  ==========    ==========  ==========
</TABLE>

<TABLE>
                  CONDENSED CONSOLIDATING STATMENTS OF INCOME (UNAUDITED)
                          for the six months ended August 2, 1997
<CAPTION>
                                     Proffitt's,  Guarantor   Non-Guarantor    Elimin-    Consoli-
                                       Inc.      Subsidiaries  Subsidiaries      ations    dated
                                     --------      --------      --------     ---------    --------
<S>                                   <C>          <C>          <C>          <C>       <C>
Net sales                             $309,957     $708,700     $              $       $1,018,657 
Costs and expenses:
  Cost of sales                        200,863      447,892                               648,755 
  Selling, general and
    administrative expenses             76,890      170,216       3,769                   250,875 
  Other operating expenses              24,640       58,921           1                    83,562 
  Store pre-opening costs                   57        1,323                                 1,380 
  Merger, restructuring and
    integration costs                       98        3,004                                 3,102 
  Loss (gain) on sale of
    assets                                  (5)          35                                    30 
  ESOP expenses                                       1,532                                 1,532 
                                      ---------    ---------   ---------    ----------  ----------
Operating income (loss)                  7,414       25,777      (3,770)                   29,421 

Other income (expense):
  Finance charge income                                          30,330                    30,330 
  Finance charge income all-
    ocated to purchaser of
    accounts receivable                                          (8,683)                   (8,683)
  Gain (loss) on sale of
    receivables                           (981)      (5,690)      7,857        (1,186)
  Servicer fees                                       2,867      (2,867)
  Equity in  earnings of
    subsidiaries                        15,449        4,318                   (19,767)
  Interest expense, net                 (6,099)     (14,253)     (1,339)                  (21,691)
  Other income (expense), net             (136)         402         123                       389 
                                      ---------    ---------   ---------    ----------   ---------
Income before provision
    for income taxes                    15,647       13,421      21,651       (20,953)     29,766 
  Provision for income taxes              (767)       4,761       9,301          (451)     12,844 
                                      ---------    ---------   ---------    ----------   ---------
Net income before extra-
    ordinary loss                       16,414        8,660      12,350       (20,502)     16,922 
Extraordinary loss on early
    extinguishment of debt,
    net of tax                                        1,120                                 1,120 
                                      ---------    ---------   ---------     ---------   ---------
NET INCOME                             $16,414       $7,540     $12,350      $(20,502)    $15,802 
                                      =========    =========   =========     =========  ==========
</TABLE>

<TABLE>
                  CONDENSED CONSOLIDATING STATMENTS OF INCOME (UNAUDITED)
                         for the three months ended August 2, 1997
<CAPTION>
                                     Proffitt's,  Guarantor   Non-Guarantor    Elimin-    Consoli-
                                       Inc.      Subsidiaries  Subsidiaries      ations    dated
                                     --------      --------      --------     ---------    --------
<S>                                   <C>          <C>         <C>            <C>        <C>
Net sales                             $154,553     $337,734    $              $          $492,287 
Costs and expenses:
  Cost of sales                         99,691      213,182                               312,873 
  Selling, general and admin-
    istrative expenses                  38,067       84,026       1,703                   123,796 
  Other operating expenses              12,206       28,787           1                    40,994 
  Store pre-opening costs                   57          499                                   556 
  Merger, restructuring and
    integration costs                                 1,634                                 1,634 
  Loss (gain) on sale of
    assets                                  (3)           6                                     3 
  ESOP expenses                                         806                                   806 
                                      ---------    ---------   ---------    ----------  ----------
Operating income (loss)                  4,535        8,794      (1,704)                   11,625 

Other income (expense):
  Finance charge income                                           15,093                   15,093 
  Finance charge income
    allocated to purchaser
    of accounts receivable                                       (4,324)                   (4,324)
  Gain (loss) on sale of
    receivables                           (481)      (2,757)      3,804          (566)
  Servicer fees                                       1,434      (1,434)
  Equity in earnings of
    subsidiaries                         4,019        1,740                    (5,759)
  Interest expense, net                 (3,302)      (7,048)       (649)                  (10,999)
  Other income (expense), net              (95)         225         123                       253 
                                       --------    ---------   ---------     ---------   ---------
Income before provision
    for income taxes                     4,676        2,388      10,909        (6,325)     11,648 
Provision for income taxes                (810)         898       5,398          (216)      5,270 
                                       --------    ---------   ---------     ---------   ---------
Net income before extra-
    ordinary loss                        5,486        1,490       5,511        (6,109)      6,378 
Extraordinary loss on early
    extinguishment of debt,
    net of tax                                       (1,120)                                1,120 
                                       --------    ---------   ---------     ---------   ---------
NET INCOME                              $5,486         $370      $5,511       $(6,109)     $5,258 
                                       ========    =========   =========     =========   =========<PAGE>
</TABLE>


NOTE F -- STOCK SPLIT

On August 20, 1997, the Company's Board of Directors approved a
2-for-1 stock split of the outstanding shares of the Company's
Common Stock.  The split will be effected in the form of a stock
dividend and entitles each shareholder to receive one additional
share for each outstanding share of Common Stock held of record
as of the close of business on October 15, 1997.  

NOTE G -- ESOP TERMINATION

In August 1997, the Company announced the planned December 1997
termination of Herberger's Employee Stock Ownership Plan
("ESOP").  The termination will result in a one-time third
quarter 1997 charge (primarily non-cash) of between $6.5 million
and $9.5 million.  Certain unallocated common shares of the
Company held by the ESOP, with a value between $6.5 million and
$9.5 million, will be allocated to the ESOP participants,
resulting in the charge.  However, upon termination of the ESOP,
the Company will receive approximately $10 million in cash
representing payment of a note receivable from the ESOP. 
Subsequent to this one-time charge, the Company will incur no
future ESOP related charges.


        MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
               CONDITION AND RESULTS OF OPERATIONS

Liquidity and Capital Resources

Accounts receivable, inventory, accounts payable, and senior debt
balances fluctuate throughout the year due to the seasonal nature
of the retail industry.

The increase in the August 2, 1997 and February 1, 1997 asset,
liability, and shareholders' equity classifications over the
August 3, 1996 balances presented was largely attributable to the
acquisition and financing of the Parisian transaction completed
on October 11, 1996.  See Note B on page 7 attached.  For
example, August 2, 1997 trade receivables, merchandise
inventories, property and equipment, and accounts payable
balances increased over August 3, 1996 balances primarily due to
the value of the applicable acquired and assumed Parisian assets
and liabilities.   

August 2, 1997 goodwill and tradenames increased over the balance
at August 3, 1996 due to goodwill of approximately $225 million
recorded in conjunction with the October 1996 Parisian
acquisition.

In May 1997, the Company completed the sale of $125 million of
8.125% Senior Unsecured Notes, due 2004 (the "Senior Notes"). 
Proceeds from the Senior Notes were used to repay approximately
$64 million of real estate and mortgage notes and $3.8 million of
unsecured notes payable, with the balance used to reduce amounts
outstanding under the Company's revolving credit facility.  The
increase in the August 2, 1997 senior debt balance over the
February 1, 1997 balance primarily was due to the addition of the
Senior Notes netted against debt repayments.

August 2, 1997 subordinated debt increased over the balance at
August 3, 1996 due to the addition of approximately $96 million
of 9-7/8 % Parisian Senior Subordinated Notes due 2003.  The
original assumed balance of $125 million was reduced by the
Company's purchase of $28.4 million in principal face amount of
notes; see Note D on page 8.


        MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
               CONDITION AND RESULTS OF OPERATIONS

Results of Operations

Prior year income statement information below has been restated
to reflect the February 1, 1997 merger with Herberger's, which
was accounted for as a pooling of interests.  Prior year income
statement information below has not been restated to reflect the
October 11, 1996 merger with Parisian, which was accounted for as
a purchase.

The following table shows for the periods indicated, certain
items from the Company's Condensed Consolidated Statements of
Income expressed as percentages of net sales.

                             Three Months Ended      Six Months Ended
                             ------------------     ------------------
                                8/2/97     8/3/96     8/2/97   8/3/96
                                -------   -------   -------   -------
Net sales                        100.0%    100.0%    100.0%    100.0%
Costs and expenses:
 Costs of sales                   63.6      64.4      63.7      64.7
 Selling, general & admin-
  istrative expenses              25.1      25.4      24.6      24.8
 Other operating expenses          8.3       8.7       8.2       8.5
 Store pre-opening costs           0.1       0.0       0.1       0.0
 Merger, restructuring and
  integration costs                0.3       0.4       0.3       0.6
 Loss (gain) from long-
  lived assets                     0.0       0.0       0.0      (0.3)
 ESOP expenses                     0.2       0.1       0.2       0.1
                                 ------     ------   ------     ------
   Operating income                2.4       1.0       2.9       1.6

Other income (expense):
 Finance charge income             3.1       3.2       3.0       3.1
 Finance charge income
  allocated to purchasers
  of accounts receivable          (0.9)     (1.0)     (0.9)     (1.0)
 Interest expense                 (2.2)     (1.5)     (2.1)     (1.4)
 Other income, net                 1.0       0.1       0.0       0.1
                                 ------     ------   ------     ------
Income before provision
  for income taxes                 2.4       1.8       2.9       2.4
 Provision for income taxes        1.1       0.8       1.2       1.0
                                 ------     ------   ------     ------
Net income before extra-
  ordinary loss                    1.3       1.0       1.7       1.4
 Extraordinary loss,
  net of tax                       0.2       0.0       0.1       0.0
                                 ------     ------   ------     ------
NET INCOME                         1.1%      1.0%      1.6%      1.4%
                                 ======     ======   ======     ======

For the second quarter ended August 2, 1997, total Company sales
were $492.3 million, a 43% increase over $343.4 million in the
prior year.  Sales for the quarter included $141.2 million of
sales from the Parisian Division.  On a comparable stores basis
(excluding Parisian), total Company sales increased 6% for the
quarter.  Total and comparable store sales by division were as
follows:

                             Quarter   Quarter     Total    Comparable
                              ended    ended     increase     increase
                             8/2/97     8/3/96  (decrease)  (decrease)
                            --------  --------   ---------  ----------
Proffitt's                  $  49.6    $  55.1     (10%)        (8%)
McRae's                        97.0       92.8       5%          5% 
Younkers                      132.9      124.0       7%          7% 
Herberger's                    71.5       71.5       0%          4% 
Divisions in comp base       $351.0     $343.4       2%          6% 
Parisian                      141.3        --        --         (4%)
                              -----      -----      ----        ----
Total Company                $492.3      343.4      43%          -- 


On a year-to-date basis, total Company sales were $1,018.7
million, a 44% increase over $708.5 million in the prior year. 
Sales for the six months included $307.7 million of sales from
the Parisian Division.  On a comparable stores basis (excluding
Parisian), total Company sales increased 5% for the six months. 
Total and comparable store sales by division were as follows:

                             6 mos.     6 mos.     Total    Comparable
                              ended    ended     increase     increase
                             8/2/97     8/3/96  (decrease)  (decrease)
                            --------  --------   ---------  ----------

Proffitt's                 $  103.5    $  115.6     (10%)        7% 
McRae's                       207.9       202.1       3%         3% 
Younkers                      261.5       250.5       4%         7% 
Herberger's                   138.0       140.3      (2%)        1% 
                              -----       -----
Divisions in comp base     $  710.9    $  708.9       0%         5% 
Parisian                      307.8         --        --        (3%)
                              -----       -----      ----       ----
Total Company              $1,018.7     $ 708.5      44%         -- 


The total store sales performance for the periods indicated
reflects the sale of two Younkers stores in March 1996, the
closing of one Younkers store in August 1996, the sale of the
inventory of seven Proffitt's Division stores in December 1996 in
connection with the March 1997 sale of those stores, and the
closing of one Herberger's store in January 1997.  Total store
sales performance also reflects the opening of one McRae's store
in March 1996, one new Proffitt's Division store in October 1996,
and new Parisian stores in February 1997 and April 1997 (one
each). 

For the second quarter and six months, gross margin percentages
increased 80 and 100 basis points, respectively, over the prior
year.  This improvement resulted from proper  inventory control,
the initial realization of benefits related to increased
purchasing scale, shifts in the merchandise mix of select stores,
and the effects of inventory repositioning at both the Parisian
and Herberger's businesses, which was initiated in late 1996.

Selling, general, and administrative expenses declined as a
percentage of net sales for the second quarter and six months by
30 and 20 basis points, respectively.  This expense leverage
primarily resulted from the early stages of targeted cost
reductions related to each of the Company's recent business
combinations.

Other operating expenses, which consist of rents, depreciation
and amortization, and taxes other than income taxes, declined as
a percentage of net sales for the second quarter and six months
by 40 and 30 basis points, respectively.  This reduction was
primarily due to the effect of closed underperforming stores.

Total financing costs, which include interest expense and finance
charge income allocated to the third party purchasers of accounts
receivable, increased as a percentage of net sales for the second
quarter and six months by 60 basis points each primarily due to
additional borrowings related to the October 1996 purchase of
Parisian.  

Prior to the non-recurring items outlined below, second quarter
net income totaled $8.0 million, or $.28 per share, a 74%
increase over $4.6 million, or $.18 per share last year.  Prior
to non-recurring items, net income for the six months totaled
$20.0 million, or $.68 per share, compared to $11.3 million, or
$.45 per share, for the same period last year, a 77% increase.

In conjunction with the Company's business combinations with
Younkers (completed February 3, 1996), Parisian, and Herberger's,
the Company incurred certain non-recurring integration charges in
each period presented.  For the quarter ended August 2, 1997,
these charges totaled $1.6 million before tax, or 0.3% of net
sales ($1.0 million after tax, or $.04 per share).  For the
quarter ended August 3, 1996, these charges totaled $1.5 million
before tax, or 0.4% of net sales ($.9 million after tax, or $.04
per share).  For the six months ended August 2, 1997, these
charges totaled $3.1 million before tax, or 0.3% of net sales
($1.9     million after tax, or $.06 per share).  For the six
months ended August 3, 1996, these charges totaled $4.3 million
before tax, or 0.6% of net sales ($2.6 million after tax, or $.10 
  per share).

For the six months ended August 3, 1996, the Company realized
pre-tax gains of  $2.3 million ($1.4 million after tax, or $.05
per share) related to the Company's March 1996 sale of two
Younkers stores to Carson Pirie Scott & Co.

For the quarters ended August 2, 1997 and August 3, 1996, the
Company incurred pre-tax expenses of $.8 million, or 0.2% of net
sales, and $.2 million, or 0.1% of net sales, respectively,
related to the Company's Employee Stock Ownership Plan (ESOP)
maintained at the Herberger's Division.  On an after-tax basis,
these charges totaled $.7   million, or $.02 per share, and $.1
million, or less than $.01 per share, respectively.  For the six
months ended August 2, 1997 and August 3, 1996, the Company
incurred pre-tax ESOP expenses of $1.5 million, or 0.2% of net
sales, and $.4 million, or 0.1% of net sales, respectively.  On
an after-tax basis, these charges totaled $1.1 million, or $.03
per share, and $.3 million, or $.01 per share, respectively.

For the quarter and six months ended August 2, 1997, the Company
incurred an extraordinary loss on the early retirement of a
portion of the Parisian Senior Subordinated Notes totaling $1.8
million on a pre-tax basis ($1.1 million after tax, or $.04 per
share).

After these non-recurring items, net income for the quarter ended
August 2, 1997 totaled $5.3 million, or $.18 per share, compared
to $3.5 million, or $.14 per share, for the quarter ended August
3, 1996.  On the same basis, for the six months ended August 2,
1997, net income totaled $15.8 million, or $.55 per share,
compared to $9.8 million, or $.39 per share, last year. The
increase in earnings over the prior year primarily was due to
improved gross margin performance and leverage on operating
expenses netted against increased financing costs related to the
Parisian acquisition.


                         PROFFITT'S, INC.

                   PART II.  OTHER INFORMATION

Item 4.  Submission of Matters to a Vote of Security Holders.

The Annual Meeting of the Shareholders of the Company was held on
June 19, 1997.  26,300,192 shares of the 28,128,846 shares of
Common Stock entitled to vote, or 93.5% were represented at the
meeting in person or by proxy.  The matters submitted to a vote
of the shareholders and the vote on those matters were as
follows:

     1.   The vote for the Amendment to the Company's Charter to
          divide the Board of Directors into three classes was as
          follows:  FOR  15,431,859;  AGAINST  8,684,223; and
          ABSTAIN  40,713.

     2.   All nominees for Directors listed in the proxy
          statement were elected to hold office until the next
          Annual Meeting of the Shareholders.  Shareholders
          holding at least 25,922,819 shares voted FOR,
          shareholders holding no more than 31,014 shares voted
          AGAINST, and shareholders holding no more than 346,200
          shares ABSTAINED from the vote.
     3.   The vote for the Ratification of Appointment of
     Independent Accountants (Coopers & Lybrand L.L.P.) for the
     fiscal year ending January 31, 1998 was as follows:  FOR 
     26,273,744;  AGAINST  19,963; and ABSTAIN  6,485.
 
Item 6. Exhibits and Reports on Form 8-K.

  (a) Exhibits.
       3.1  Charter Amendments
       11.1 Statement re: Computation of Earnings per Common
            Share
       27.1 Financial Data Schedule

  (b) Form 8-K Reports.
          
       A report on Form 8-K was filed with the Commission on
       May 21, 1997 regarding the completion of the senior
       note offering.

       A report on Form 8-K was filed with the Commission on
       July 3, 1997, regarding the amendment and restatement
       of the Company's revolving credit agreement. 


                            SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned thereunto duly authorized.


                                PROFFITT'S, INC.
                                _________________________
                                Registrant


                                9-12-97
                                __________________________
                                Date


                                /s/ Douglas E. Coltharp
                                __________________________
                                Douglas E. Coltharp
                                Executive Vice President and
                                Chief Financial Officer


              ARTICLES OF AMENDMENT TO THE CHARTER 
                               OF 
                         PROFFITT'S, INC.

Pursuant to the provisions of Section 6.02 of the Tennessee
Business Corporation Act, the undersigned corporation adopts the
following Articles of Amendment to its Charter:

     Article IX.  Section 1.  Number of Directors.  The affairs of
     this Corporation shall   be managed by a Board of up to
     fifteen (15) Directors.

     Effective as of the Annual Meeting of Shareholders in 1997,
     the Board shall be divided into three classes, designated as
     Class I, Class II, and Class III, as nearly equal in number as
     possible.  The initial term of office of Class I shall expire
     at the Annual Meeting of Shareholders in 1998, that of Class
     II shall expire at the Annual Meeting in 1999, and that of
     Class III shall expire at the Annual Meeting in 2000, and in
     all cases as to each Director until his successor shall be
     elected and shall qualify, or until his earlier resignation,
     removal from office, death, or incapacity.

     Subject to the foregoing, at each Annual Meeting of
     Shareholders the successors to the class of Directors whose
     term shall then expire shall be elected to hold office for a
     term expiring at the third succeeding Annual Meeting and until
     their successors shall be elected and qualified.  Vacancies on
     the Board, for any reason, and newly created directorships
     resulting from any increase in the authorized number of
     Directors may be filled by a vote of the majority of the
     Directors then in office, although less than a quorum, or by
     a sole remaining Director.

     If the number of Directors is changed, the Board shall
     determine the class or classes to which the increased or
     decreased number of Directors shall be apportioned; provided
     that the Directors in each class shall be as nearly equal in
     number as possible.  No decrease in the number of Directors
     shall have the effect of shortening the term of any incumbent
     Director.

     Notwithstanding any other provisions of this Charter of the
     bylaws of the Corporation (and notwithstanding that a lesser
     percentage may be specified by law, this Charter or the bylaws
     of the Corporation), the affirmative vote of the holders of
     80% or more of the voting power of the shares of the then
     outstanding Voting Stock, voting together as a single class,
     shall be required to amend or repeal, or adopt any provisions
     inconsistent with, this Article IX, Section 1 of this Charter.

Dated:  June 19, 1997                   PROFFITT'S, INC.

                              By:______________________________
                                   Brian J. Martin, Assistant
                                   Secretary and Executive Vice
                                   President



               ARTICLES OF AMENDMENT TO THE CHARTER

                                OF

                         PROFFITT'S, INC.    


     Pursuant to the provisions of Section 6.02 of the Tennessee
Business Corporation Act, the undersigned corporation adopts the
following Articles of Amendment to its Charter:

     A.   The name of the corporation is PROFFITT'S, INC. (the
"Corporation").

     B.   The Charter is amended by increasing the number of
authorized shares of Series C Junior Preferred Stock from 500,000
shares to 1,000,000 shares.

     C.   As of the date of this Amendment, no shares of Series C
Junior Preferred Stock have been issued.

     D.   The Corporation is a for-profit corporation.  

     E.   The Amendment was duly adopted on August 20, 1997 by the
Board of Directors of the Corporation.




     Dated: August 20, 1997        PROFFITT'S, INC.



                              By:______________________________
                                   Brian J. Martin, Assistant
                                   Secretary and Executive Vice
                                   President


<TABLE>
                                       EXHIBIT 11.1 
             STATEMENT RE: COMPUTATION OF HISTORICAL EARNINGS PER COMMON SHARE
                             PROFFITT'S, INC. AND SUBSIDIARIES
                           (IN THOUSANDS, EXCEPT PER SHARE DATA)
<CAPTION>
                                                   Three Months Ended       Six Months Ended
                                                   ---------------------   -------------------
                                                    8/2/97    8/3/96      8/2/97     8/3/96
                                                   --------  --------    --------   -------
<S>                                              <C>        <C>         <C>        <C>
PRIMARY:
Average shares outstanding                         28,041     23,445      27,882     23,162 
Net effect of dilutive stock options -
   based on the treasury stock method
   using average market price                         822        828         805        708 
                                                   -------    -------     -------    -------
Primary weighted average common shares             28,923     24,273      28,687     23,870 
                                                   =======    =======     =======    =======

Income before extraordinary loss                 $  6,378   $  3,533    $ 16,922   $  9,841 
Less preferred dividends                                        (308)                  (796)
Less payment for  early conversion of
   preferred stock                                            (3,032)                (3,032)
                                                   -------    -------     -------   -------
Income available to common shareholders
   before extraordinary loss                        6,378        193      16,922      6,013 
Extraordinary loss                                 (1,120)                (1,120)                    
                                                   -------    -------     -------   -------
Net income available to common shareholders      $  5,258    $   193    $ 15,802    $ 6,013 
                                                   =======    =======     =======   =======
Earnings  per common share before
   extraordinary loss                            $   0.22    $  0.01    $   0.59    $  0.25 
Extraordinary Loss                                  (0.04)                 (0.04)
                                                   -------    -------    --------   -------
Primary earnings  per share                      $   0.18    $  0.01    $   0.55    $  0.25 
                                                   =======   =======     =======    =======
</TABLE>

On June 28, 1996, the Company converted 600 shares of Series A
Preferred Stock ("preferred stock") into 1,422 shares of
Proffitt's,  Inc. common stock.  In order to complete this early
conversion of the preferred stock, the Company paid $3,032 to the
holder of the preferred stock. 

Primary earnings per share are based on earnings available to
common shareholders (net income reduced by preferred stock
dividends and payment for early conversion) and the weighted
average number of common shares and equivalents (stock options)
outstanding.  Common stock issued on June 28, 1996 for the
conversion of preferred stock has been included in the weighted
average number of shares outstanding subsequent to that date.

On August 20, 1997 the Company's Board of Directors approved a
2-for-1 stock split of the outstanding shares of the Company's
Common Stock. The split will be effected in the form of a stock
dividend and entitles each shareholder to receive one additional
share for each outstanding share of  Common Stock held of record as
of the close of business on October 15, 1997.  Primary
earnings-per-share restated to give effect to the split, would have
been $.09 and $.00 for the three month periods ended August 2, 1997
and August 3, 1996, respectively and $.28 and $.13 for the six
month periods ended August 2, 1997 and August 3, 1996 respectively.

<TABLE>
                                 EXHIBIT 11.1 (continued)
             STATEMENT RE: COMPUTATION OF HISTORICAL EARNINGS PER COMMON SHARE
                             PROFFITT'S, INC. AND SUBSIDIARIES
                           (IN THOUSANDS, EXCEPT PER SHARE DATA)
<CAPTION>

                                                   Three Months Ended       Six Months Ended
                                                   ---------------------   -------------------
                                                    8/2/97    8/3/96      8/2/97     8/3/96
                                                   --------  --------    --------   --------
FULLY DILUTED:
<S>                                                <C>       <C>         <C>        <C>
Average shares outstanding                          28,041    23,445      27,882     23,162 
Net effect of dilutive stock options -
   based on the treasury stock method
   using year-end market price if higher
   than average price                                1,110       828       1,110        802 
Assumed conversion of preferred stock                            844                  1,133 
                                                    -------   -------     -------   --------
Fully diluted weighted average common shares        29,151    25,117      28,992     25,097 
                                                    =======  =======     =======     ========
Income  before extraordinary loss                  $ 6,378   $ 3,533     $16,922    $ 9,841 
Extraordinary loss                                             1,120                  1,120 
                                                    -------  -------     -------    -------
Adjusted net income                                $ 5,258   $ 3,533     $15,802    $ 9,841 
                                                    =======  =======     =======    =======
Fully diluted earnings per common
   share before extraordinary loss                 $  0.22   $  0.14     $  0.58    $  0.39 
Extraordinary loss                                   (0.04)                (0.03)      
                                                     -------  -------    --------   --------
Fully diluted earnings per share                   $  0.18   $  0.14      $  0.55   $  0.39 
                                                     =======  =======    ========   ========
</TABLE>

As a result of the June 28, 1996 preferred stock conversion and as
required by generally accepted accounting principles, fully diluted
earnings per share have been presented for the periods shown based
upon an "as if the 1,422 shares issued in the conversion were
outstanding from the beginning of the period" basis.

On August 20, 1997 the Company's Board of Directors approved a
2-for-1 stock split of the outstanding shares of the Company's
Common Stock. The split will be effected in the form of a stock
dividend and entitles each shareholder to receive one additional
share for each outstanding share of  Common Stock held of record as
of the close of business on October 15, 1997.    Fully diluted
earnings-per-share restated to give effect to the split, would have
been $.09 and $.07 for the three month periods ended August 2, 1997
and August 3, 1996, respectively and $.27 and $.20 for the six
month periods ended August 2, 1997 and August 3, 1996 respectively.


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
Condensed Consolidated Balance Sheet of August 2, 1997 and the Condensed
Statement of Income for the six months ended August 2, 1997 (unaudited) and is
qualified in its entirety by reference to such financial statements.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          JAN-31-1997
<PERIOD-END>                               AUG-02-1997
<CASH>                                        15813000
<SECURITIES>                                         0
<RECEIVABLES>                               79,978,000
<ALLOWANCES>                                         0
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