PROFFITTS INC
10-Q, 1997-12-16
DEPARTMENT STORES
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                                      Commission File No. 1-13113

                            FORM 10Q
                                
               SECURITIES AND EXCHANGE COMMISSION
                    Washington, D.C.  20549

(X) Quarterly Report Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of
       1934
For the quarterly period ended November 1, 1997
                               OR
(   ) Transition Report Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of
       1934
For the transition period from _______________ to ________________

              For Quarter Ended:  November 1, 1997
                Commission File Number:  0-15907
                                
     Exact name of registrant as specified in its charter:
                                
                        PROFFITT'S, INC.
                                
               State of Incorporation:  Tennessee
       I.R.S. Employer Identification Number:  62-0331040
                                
  Address of Principal Executive Offices (including zip code):
                                
       750 Lakeshore Parkway, Birmingham, Alabama  35211
                                
      Registrant's telephone number, including area code:
                                
                         (205) 940-4000
                                
Indicate by check mark whether Registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months
(or for such shorter period that the registrant was required to
file such reports) and (2) has been subject to such filing
requirements for the past 90 days.

Yes (X)     No (  )

             APPLICABLE ONLY TO CORPORATE ISSUERS:

Indicate the number of shares outstanding of each of the issuer's
classes of common stock, as of the latest practicable date.

Common Stock, $.10 Par Value -- 61,404,708 shares as of November
1, 1997

                        PROFFITT'S, INC.
                                
                             Index

PART I.  FINANCIAL INFORMATION                           Page No.
                                                        ---------

   Item 1.  Financial Statements (Unaudited)

          Condensed Consolidated Balance Sheets --
          November 1, 1997, February 1, 1997, and
          November 2, 1996                                      3

          Condensed Consolidated Statements of Income --
          Three and Nine Months Ended November 1,
          1997 and November 2, 1996                             4

          Condensed Consolidated Statements of Cash
          Flows -- Nine Months Ended November 1, 1997
          and November 2, 1996                                  6

          Notes to Condensed Consolidated Financial
          Statements                                            7

   Item 2.  Management's Discussion and Analysis of Financial  
      Condition and Results of Operations                      14

PART II.  OTHER INFORMATION

   Item 6.  Exhibits and Reports on Form 8-K 19             

SIGNATURES                                                     20



                PROFFITT'S, INC. AND SUBSIDIARIES
        CONDENSED CONSOLIDATED BALANCE SHEETS (UNAUDITED)
                          (in thousands)

                                           11/1/97     2/1/97    11/2/96
                                          ---------  ---------  ---------
ASSETS
Current assets
  Cash and cash equivalents                 $8,617     $3,382     $7,773
   Residual interest in trade
     accounts receivable                    58,441     85,400     62,645
   Merchandise inventories                 679,521    447,164    606,774
   Other current assets                     25,631     11,700     33,258
   Deferred income taxes                    14,799     48,317     34,128
                                          --------   --------   --------
      Total current assets                 787,009    595,963    744,578
Property and equipment, net                544,143    510,502    504,253
Goodwill and tradenames, net               272,414    277,472    290,075
Other assets                                28,287     19,859     23,393
                                          --------   --------   --------
                                        $1,631,853 $1,403,796 $1,562,299
                                         =========  =========  =========


LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities
   Trade accounts payable                 $260,967   $116,434   $225,895
   Accrued expenses and other
     current liabilities                   117,609    122,604    134,369
   Current portion of long-term
     debt                                    7,336     12,515     42,258
                                          --------   --------   --------
      Total current liabilities            385,912    251,553    402,522

Senior debt                                326,960    276,810    307,204
Deferred income taxes                       66,394     62,000     60,478
Other long-term liabilities                 51,745     47,768     50,543
Subordinated debt                          111,334    225,767    225,633
Redeemable common stock held
     in ESOP                                                      59,744
Shareholders' equity                       689,508    539,898    456,175
                                          --------   --------   --------
                                        $1,631,853 $1,403,796 $1,562,299
                                         =========  =========  =========


See notes to condensed consolidated financial statements.

<TABLE>
                                 PROFFITT'S, INC. AND SUBSIDIARIES
                      CONDENSED CONSOLIDATED STATEMENTS OF INCOME (UNAUDITED)
                              (in thousands, except per share amounts)
<CAPTION>
                                                      Three Months Ended         Nine Months Ended
                                                    ----------------------    ----------------------
                                                     11/1/97     11/2/96         11/1/97     11/2/96
                                                    --------    ---------      ---------    --------
<S>                                                  <C>           <C>          <C>          <C>
Net sales                                            $592,234      $453,256     $1,610,891   $1,161,794
Costs and expenses:
   Cost of sales                                      373,986       290,467      1,022,741      748,707
   Selling, general and administrative expenses       138,052       106,506        388,927      282,239
   Other operating expenses                            46,192        34,404        129,754       95,059
   Store pre-opening costs                              1,983           357          3,363          636
   Merger, restructuring and integration costs          1,170           670          4,272        4,940
   Loss (gain) on sale of assets                          161         (337)            191      (2,597)
   ESOP expenses                                        7,938         1,308          9,470        1,724
                                                    ---------      --------      ---------    ---------
      Operating income                                 22,752        19,881         52,173       31,086
Other income (expense):
   Finance charge income                               14,818        11,512         45,148       33,269
   Finance charge income allocated to
      purchaser of accounts receivable                (3,864)       (3,663)       (12,547)     (10,541)
   Interest expense                                  (10,793)       (6,737)       (32,484)     (16,648)
   Other income (expense), net                            293         (197)            682          516
                                                    ---------      --------      ---------    ---------

Income before provision for income taxes               23,206        20,796         52,972       37,682
   Provision for income taxes                          12,974         8,655         25,818       15,700
                                                    ---------      --------      ---------    ---------
Net income before extraordinary loss                   10,232        12,141         27,154       21,982
Extraordinary loss on early extinguishment
   of debt, net of tax                                    363                        1,483             
                                                    ---------      --------      ---------    ---------
NET INCOME                                              9,869        12,141         25,671       21,982
Preferred stock dividends                                                                           796
Payment for early conversion of Preferred Stock                                                   3,032
                                                    ---------      --------      ---------    ---------
      Net income available to common shareholders      $9,869       $12,141        $25,671      $18,154
                                                    =========    =========       =========    =========

Primary earnings per share:
   Net income before extraordinary loss                 $0.17         $0.23          $0.47        $0.37
   Extraordinary loss                                    0.01                         0.03
                                                    ---------      --------      ---------    ---------
   Net income                                           $0.16         $0.23          $0.44        $0.37
                                                    =========    =========       =========    =========

Fully diluted earnings per share:
   Net income before extraordinary loss                 $0.17         $0.23          $0.47        $0.43
   Extraordinary loss                                    0.01                         0.03             
                                                    ---------      --------      ---------    ---------
   Net income                                           $0.16         $0.23          $0.44        $0.43
                                                   ==========    =========       =========   ==========

Weighted average common shares:
   Primary                                             60,332        52,128         58,360       49,202
   Fully diluted                                       62,779        56,222         62,067       50,856
</TABLE>


                     PROFFITT'S, INC. AND SUBSIDIARIES
    CONDENSED CONSOLIDATED STATEMENTS OF INCOME (UNAUDITED)(continued)
                 (in thousands, except per share amounts)

Notes:                   

1.   On June 28, 1996, the Company converted 600 shares of Series A Preferred
     Stock ("Preferred Stock") into 1,422 shares of Proffitt's, Inc. Common
     Stock.  In order to complete this early conversion of the Preferred
     Stock, the Company paid $3,032 to the holder of the Preferred Stock.

     Primary earnings per share are based on earnings available to common
     shareholders (net income reduced by preferred stock dividends and
     payment for early conversion) and the weighted average number of common
     shares and equivalents (stock options) outstanding.  Common Stock issued
     on June 28, 1996 for the conversion of the Preferred Stock has been
     included in the weighted average number of shares outstanding subsequent
     to that date.

     As a result of the June 28, 1996 Preferred Stock conversion and as
     required by generally accepted accounting principles, fully diluted
     earnings per share has been presented for the periods shown based upon
     an "as if the 1,422 shares issued in the conversion were outstanding
     from the beginning of the period" basis.

2.   On August 20, 1997, the Company's Board of Directors approved a 2-for-1
     stock split of the outstanding shares of the Company's Common Stock. 
     The split was effected in the form of a stock dividend and entitled each
     shareholder to receive one additional share for each outstanding share
     of Common Stock held of record as of the close of business on October
     15, 1997.

3.   See notes to condensed consolidated financial statements.



                     PROFFITT'S, INC. AND SUBSIDIARIES
        CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)
                              (in thousands)
<TABLE>
<CAPTION>
                                                      Nine Months Ended
                                                ----------------------------
                                                 November 1,      November 2,
                                                   1997              1996
                                                ------------      -----------
<S>                                                 <C>               <C>
OPERATING ACTIVITIES
Net income                                           $25,671           $21,982
Adjustments to reconcile net income to net cash 
   provided by (used in) operating activities:
   Depreciation and amortization                      32,899            30,107
   Deferred income taxes                               1,295           (3,068)
   Losses (gains) from long-lived assets                 191           (2,597)
   Other non-cash charges                                220               210
   ESOP expenses                                       8,786               863
   Changes in operating assets and
      liabilities, net                              (36,961)          (35,578)
                                                  ----------        ----------
      Net cash provided by (used in)
        operating activities                          32,101            11,919

INVESTING ACTIVITIES                                                          
   Purchases of property and equipment, net         (82,434)          (43,138)
   Proceeds from sale of assets                       21,347             5,337
   Acquisition of Parisian                                           (119,070)
   Increase in restricted cash and
      short-term investments                                           (2,090)
   Other, net                                                              331
                                                  ----------        ----------
   Net cash used in investing activities            (61,087)         (158,630)

FINANCING ACTIVITIES
   Net borrowings under short-term
      line of credit                                                    21,325
   Proceeds from long-term borrowings, net           122,446           116,600
   Payments on long-term debt                      (110,895)          (13,088)
   Proceeds from issuance of stock                    14,016             6,223
   ESOP loan repayment                                 9,778                  
   Purchase of treasury stock                                          (2,057)
   Payments to common and preferred
      shareholders                                   (1,124)           (5,787)
                                                  ----------        ----------
      Net cash provided by (used in)
        financing activities                          34,221           123,216

      Increase (decrease) in cash and
        cash equivalents                               5,235          (23,495)
      Cash and cash equivalents at
        beginning of period                            3,382            29,178
                                                  ----------        ----------
                                                      $8,617            $5,683
                                                  ==========        ==========
See notes to condensed consolidated financial statements.
</TABLE>


NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

NOTE A -- BASIS OF PRESENTATION

The accompanying unaudited condensed consolidated financial
statements have been prepared in accordance with generally accepted
accounting principles for interim financial information and with
the instructions to Form 10-Q and Article 10 of the Regulation S-X. 
Accordingly, they do not include all of the information and
footnotes required by generally accepted accounting principles for
complete financial statements.  In the opinion of management, all
adjustments (consisting of normal recurring accruals) considered
necessary for a fair presentation have been included.  Operating
results for the three and nine month periods ended November 1, 1997
are not necessarily indicative of the results that may be expected
for the year ending January 31, 1998.  The financial statements
include the accounts of Proffitt's, Inc. and its subsidiaries,
including its special purpose receivables financing subsidiaries. 
For further information, refer to the consolidated financial
statements and footnotes thereto included in the Company's Annual
Report on Form 10-K for the year ended February 1, 1997.

The accompanying balance sheet at February 1, 1997 has been derived
from the audited financial statements at that date.

NOTE B -- BUSINESS COMBINATIONS

On October 11, 1996, Proffitt's, Inc. ("Proffitt's" or the
"Company") acquired Parisian, Inc. ("Parisian"), a specialty
department store chain currently operating 40 stores in the
southeast and midwest.  The Parisian transaction was accounted for
as a purchase, and accordingly, financial results of the operations
of Parisian have been included in the Company's results of
operations since the acquisition date.  

The following unaudited pro forma summary presents the consolidated
results of operations as if the Parisian acquisition had occurred
at the beginning of the periods presented and does not purport to
be indicative of what would have occurred had the acquisition been
made as of this date or results which may occur in the future.

                                Three Months Ended   Nine Months Ended
                                 November 2, 1996     November 2, 1996
                               (in thousands, except per share amounts)
Pro forma: 
Net sales                                 $  576,478       $ 1,592,970
Net income                                $    6,983       $    14,351
Earnings per common share:
     Primary                              $      .13       $       .19
     Fully diluted                        $      .13       $       .25

Effective February 1, 1997, immediately before the Company's prior
fiscal year end, Proffitt's combined its business with G.R.
Herberger's, Inc. ("Herberger's"), a retail department store chain
currently operating 37 stores in the midwest.  The merger has been
accounted for as a pooling of interests, and accordingly, the
consolidated financial statements have been restated for the prior
year to include the results of operations and financial position of
Herberger's.

For the third quarter and nine month periods ended November 1, 1997
and November 2, 1996, the Company incurred certain integration
costs related to its business combinations with Younkers (completed
February 3, 1996), Parisian, and Herberger's.  These pre-tax
charges totaled $1.2 million and $.7 million, respectively, for the
quarters ended November 1, 1997 and November 2, 1996, respectively,
and $4.3 million and $4.9 million, respectively, for the nine month
periods ended November 1, 1997 and November 2, 1996.

A reconciliation of the aforementioned charges to the amounts of
merger, restructuring, and integration costs remaining unpaid at
November 1, 1997 was as follows (in thousands):

     Amounts unpaid at February 1, 1997                         $ 9,391 
     Adjustments to amounts unpaid at February 1, 1997                0 
     Amounts related to continuing integration efforts
       for the nine months ended November 1, 1997                 4,272 
     Amounts paid during the nine months ended
       November 1, 1997                                          (8,435)
                                                               ---------
     Amounts unpaid at November 1, 1997                         $ 5,228 

NOTE C -- INCOME TAXES

The difference between the actual income tax expense and the amount
expected by applying the statutory federal income tax rate is due
to the inclusion of state income taxes,  the amortization of
goodwill and tradenames, and certain ESOP charges (see Note F)
which are not deductible for income tax purposes.

The deferred income tax asset and liability amounts reflect the
impact of temporary differences between values recorded for assets
and liabilities for financial reporting purposes and values
utilized for measurement in accordance with tax laws.  The major
components of these amounts result from the allocation of the
purchase price to the assets and liabilities related to the McRae's
acquisition in March 1994 and the Parisian acquisition in October
1996.

NOTE D --  DEBT CONVERSION

In October 1997, the Company completed the call of $86.25 million
in principal amount of its 4-3/4% Convertible Subordinated
Debentures ("Debentures").  $86.225 in principal amount of the
Debentures were converted into an aggregate of 2,019,387 shares of
Proffitt's, Inc. Common Stock.  Holders of $25,000 in principal
amount of the Debentures received a cash redemption.                    

NOTE E -- STOCK SPLIT

In August 1997, the Company's Board of Directors approved a 2-for-1
stock split of the outstanding shares of the Company's Common
Stock.  The split was effected in the form of a stock dividend;
each shareholder received one additional share for each outstanding
share of Common Stock held of record as of the close of business on
October 15, 1997.  

NOTE F -- ESOP TERMINATION

In August 1997, the Company announced the planned December 1997
termination of Herberger's Employee Stock Ownership Plan ("ESOP"). 
The planned termination resulted in a third quarter 1997 charge
(primarily non-cash) of approximately $7.9 million.  As a result,
the Company received approximately $10 million in cash representing
payment of notes receivable from the ESOP.  Certain unallocated
common shares of the Company held by the ESOP, with a value of
approximately $7.1 million, will be allocated to the ESOP
participants, resulting in the charge. Subsequent to this one-time
charge, the Company will incur no future ESOP related charges.

NOTE G -- CONDENSED CONSOLIDATING FINANCIAL INFORMATION

The following tables present condensed consolidating financial
information for:  (i) Proffitt's, Inc.; (ii) on a combined basis,
the guarantors of Proffitt's, Inc.'s Senior Notes (which are all of
the wholly-owned subsidiaries of Proffitt's, Inc., except for
Proffitt's Credit Corporation ("PCC") and Younkers Credit
Corporation ("YCC")); and (iii) on a combined basis, PCC and YCC,
the only non-guarantor subsidiaries of the Senior Notes.  Separate
financial statements of the guarantor subsidiaries are not
presented because the guarantors are jointly, severally, and
unconditionally liable under the guarantees, and the Company
believes the condensed consolidating financial statements are more
meaningful in understanding the financial position of the guarantor
subsidiaries.

Proffitt's, Inc. is comprised of substantially all of the
Proffitt's and Younkers store operating divisions and certain
corporate management and financing functions.  Borrowings and the
related interest expense under Proffitt's, Inc. revolving credit
facility are allocated to Proffitt's, Inc. and the guaranty
subsidiaries under an informal lending arrangement.  There are also
management and royalty fee arrangements among Proffitt's, Inc. and
the subsidiaries.

<TABLE>
PROFFITT'S, INC.
Condensed Consolidating Balance Sheets (Unaudited) at November 1, 1997
(In Thousands)

<CAPTION>
                                                                       Non-
                                                      Guarantor        Garan-
                                           Proffitt's,  Subsid-       tor Sub-  Elimina-   Consol-
                                             Inc.        iaries     sidiaries    tions     idated
                                           ---------- ---------     ----------  -------  --------
<S>                                        <C>          <C>           <C>        <C>        <C>
Current Assets
   Cash and cash equivalents                 $11,896    ($14,294)                $11,015    $8,617 
   Residual interest in trade
      receivables                                 33          73        58,335                 58,441 
   Merchandise inventories                   231,262      448,259                             679,521 
   Deferred income taxes                       5,018       9,471           310                 14,799 
   Notes receivable from sale of
      receivables                                         18,871                 ($18,871)
   Other current assets                        6,087      19,544                               25,631 
                                            ---------   ---------     ---------  ---------  ----------
           Total current assets              254,296     481,924        69,660    (18,871)    787,009 

Property and equipment, net                  182,134     362,009                              544,143 
Goodwill and tradenames, net                   7,825     264,589                              272,414 
Other assets                                   2,332      21,256         4,699                 28,287 
Investment in and advances to
   subsidiaries                              664,477      16,221                 (680,698)
                                            ---------   ---------     ---------  ---------  ----------
            Total Assets                  $1,111,064  $1,145,999       $74,359  ($699,569) $1,631,853 


LIABILITIES AND SHAREHOLDERS' EQUITY
Current Liabilities
   Trade accounts payable                    $83,088    $177,879                             $260,967 
   Accrued expenses and other
     current liabilities                      22,317      84,098       $11,194                117,609 
   Notes payable from purchase of
     receivables                                                        18,871   ($18,871)
   Current portion of long-term debt             452       6,884                                7,336 
                                            ---------   ---------     ---------  ---------  ----------
            Total current liabilities        105,857     268,861        30,065    (18,871)    385,912 

Senior debt                                  283,494      43,466                              326,960 
Deferred income taxes                          8,329      58,065                               66,394 
Other long-term liabilities                    9,139      42,606                               51,745 
Subordinated debt                             14,737      96,597                              111,334 
Investment by, and advances from parent                  636,404        44,294   (680,698)
Shareholders' equity                         689,508                                          689,508 
                                            ---------   ---------     ---------  ---------  ----------
         Total liabilities and
           shareholders equity            $1,111,064  $1,145,999       $74,359  ($699,569) $1,631,853 
</TABLE>

<TABLE>
PROFFITT'S, INC.
Condensed Consolidating Statements of Income (Unaudited) 
For the Three Months Ended November 1, 1997
(In Thousands)
<CAPTION>
                                                                       Non-
                                                      Guarantor        Garan-
                                           Proffitt's,  Subsid-       tor Sub-  Elimina-   Consol-
                                             Inc.        iaries     sidiaries    tions     idated
                                           ---------- ---------      --------  ---------  --------
<S>                                         <C>         <C>          <C>       <C>             <C>
Net Sales                                   $186,710    $405,524                             $592,234 
Costs and Expenses
   Cost of sales                             117,839     256,147                              373,986 
   Selling, general and administrative        35,668      94,340        $8,044                138,052 
   Other operating expenses                   14,749      31,444            (1)                46,192 
   Store pre-opening costs                         0       1,983                                1,983 
   Merger, restructuring and
      integration costs                            0       1,170                                1,170 
   Loss (gain) on sale of assets                  (3)        164                                  161 
   ESOP expenses                                   0       7,938                                7,938 
                                            ---------   ---------     ---------  ---------  ----------
            Operating income (loss)           18,457      12,338        (8,043)                22,752 

Other income (expense)
   Finance charge income                                                14,818                 14,818 
   Finance charge income allocated                                      (3,864)                (3,864)
   Gain (Loss) on sale of receivables         (2,281)     (4,177)        5,272      1,186 
   Servicer fees                                           2,924        (2,924)
   Equity in earnings of subsidiaries          2,324       2,106                   (4,430)
   Interest expense, net                      (2,983)    ($7,186)         (624)               (10,793)
   Other income (expense), net                  (135)        429            (1)                   293 
                                            ---------   ---------     ---------  ---------  ----------

Income before provision for income taxes      15,382       6,434         4,634     (3,244)     23,206 
Provision for income taxes                     6,124       5,950           449        451      12,974 
                                            ---------   ---------     ---------  ---------  ----------

Net income before extraordinary loss           9,258         484         4,185     (3,695)     10,232 
Extraordinary loss on early
   extinguishment of debt, net of tax                        363                                  363 
                                            ---------   ---------     ---------  ---------  ----------
NET INCOME                                     $9,258        $121        $4,185   ($3,695)      $9,869
                                             ========    ========      ========   ========    ========
</TABLE>

<TABLE>
PROFFITT'S, INC.
Condensed Consolidating Statements of Income (Unaudited) 
For the Nine Months Ended November 1, 1997
(In Thousands)

<CAPTION>
                                                                       Non-
                                                      Guarantor        Garan-
                                           Proffitt's,  Subsid-       tor Sub-  Elimina-   Consol-
                                             Inc.        iaries     sidiaries    tions     idated
                                           ---------- ---------      ---------  --------  --------
<S>                                         <C>       <C>             <C>       <C>        <C>
Net Sales                                   $496,667  $1,114,224                           $1,610,891 
Costs and Expenses
   Cost of sales                             318,702     704,039                            1,022,741 
   Selling, general and administrative       112,558     264,556       $11,813                388,927 
   Other operating expenses                   39,389      90,365                              129,754 
   Store pre-opening costs                        57       3,306                                3,363 
   Merger, restructuring and integration
     costs                                        98       4,174                                4,272 
   Loss (gain) on sale of assets                  (8)        199                                  191 
   ESOP expenses                                           9,470                                9,470 
                                            ---------   ---------     ---------  ---------  ----------
            Operating income (loss)           25,871      38,115      (11,813)                 52,173 

Other income (expense)
   Finance charge income                                                45,148                 45,148 
   Finance charge income allocated                                     (12,547)               (12,547)
   Gain (Loss) on sale of receivables         (3,262)     (9,867)       13,129 
   Servicer fees                                           5,791        (5,791)
   Equity in earings of subsidiaries          17,773       6,424                  (24,197)            
   Interest expense, net                      (9,082)    (21,439)       (1,963)               (32,484)
   Other income (expesne), net                  (271)        831           122                    682 
                                            ---------   ---------     ---------  ---------  ----------

Income before provision for income taxes      31,029       19,855       26,285   (24,197)      52,972 
Provision for income taxes                     5,357       10,711        9,750                 25,818 
                                            ---------   ---------     ---------  ---------  ----------

Net income before extraordinary loss          25,672       9,144        16,535    (24,197)     27,154 
Extraordinary loss on early extinguishment
   of debt, net of tax                                     1,483                                1,483 
                                            ---------   ---------     ---------  ---------  ----------
NET INCOME                                   $25,672      $7,661       $16,535   ($24,197)    $25,671 
                                             ========    ========      ========   ========    ========
</TABLE>

<TABLE>
CONDENSED CONSOLIDATING STATEMENTS OF CASH FLOWS (UNAUDITED)
FOR THE NINE MONTHS ENDED NOVEMBER 1, 1997

<CAPTION>

                                                                       Non-
                                                      Guarantor        Garan-
                                           Proffitt's,  Subsid-       tor Sub-  Elimina-   Consol-
                                             Inc.        iaries     sidiaries    tions     idated
                                           ---------- ---------      --------   ---------  --------
<S>                                          <C>          <C>          <C>       <C>          <C>
OPERATING ACTIVITIES
Net income                                    $25,672      $7,661       $16,535  ($24,197)     $25,671
Adjustments to reconcile net income
   to net cash provided by (used in)
   operating activities:
   Equity in earnings of subsidiaries        (17,773)     (6,424)                   24,197
   Depreciation and amortization                9,786      23,113                               32,899
   Deferred income taxes                        3,559     (2,362)            98                  1,295
   Losses (Gains) from long lived assets          (8)         199                                  191
   ESOP expense                                             8,786                                8,786
   Other non-cash charges                         220                                              220
   Changes in operating assets and
     liabilities, net                          18,400    (75,313)        19,952               (36,961)
                                            ---------   ---------     ---------  ---------  ----------
            Net cash provided by
              (used in) operating
              activities                       39,856    (44,340)        36,585                 32,101

INVESTING ACTIVITIES
   Purchase of property and
     equipment, net                           (6,614)    (75,820)                             (82,434)
   Proceeds from sale of assets                21,347                                           21,347
                                            ---------   ---------     ---------  ---------  ----------
            Net cash provided by
              (used in) investing
              activities                       14,733    (75,820)                             (61,087)

FINANCING ACTIVITIES
   Inter-company borrowings                 (160,324)     190,188      (29,864)
   Proceeds from long term borrowings         122,446                                          122,446
   Payments on long term debt                (30,709)    (80,186)                            (110,895)
   Proceeds from issuance of stock             14,016                                           14,016
   ESOP loan repayment                                      9,778                                9,778
   Dividends paid to shareholders                         (1,124)                              (1,124)
                                            ---------   ---------     ---------  ---------  ----------
            Net cash provided by
               (used in)financing
               activities                    (54,571)     118,656      (29,864)                 34,221
            Increase (decrease) in
               cash and cash equivalents           18     (1,504)         6,721                  5,235
            Cash and cash equivalents at
                beginning of period            11,878    (12,790)       (4,294)                  3,382
                                            ---------   ---------     ---------  ---------  ----------
            Cash and cash equivalents at
                end of period                 $11,896   ($14,294)       $11,015        $                       $8,617
                                             ========    ========      ========   ========     =======
</TABLE>


        MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
               CONDITION AND RESULTS OF OPERATIONS

Liquidity and Capital Resources

Accounts receivable, inventory, accounts payable, and senior debt
balances fluctuate throughout the year due to the seasonal nature
of the retail industry.

November 1, 1997 merchandise inventory, property and equipment, and
accounts payable balances increased over November 2, 1996 balances
primarily due to four new store locations opened (net of closings)
during 1997.

November 1, 1997 subordinated debt decreased from the balances at
February 1, 1997 and  November 2, 1996 primarily due to the
conversion of $86.225 million of subordinated debentures into
Common Stock; see Note D on page 8.

November 1, 1997 equity increased over the balances at February 1,
1997 and  November 2, 1996 primarily due to net earnings and the
previously mentioned conversion of  subordinated debentures into
Common Stock.

During the third quarter of 1997, the Company concluded its
assessment of the effect of the year 2000 on its information
systems.  The cost of the assessment and the resulting systems
modifications will result in non-recurring charges of approximately
$1 million in 1997 and approximately $2 million in 1998. 
Management expects to be year 2000 compliant upon the completion of
these modifications in the third quarter of 1998.


        MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
               CONDITION AND RESULTS OF OPERATIONS

Results of Operations

Prior year income statement information below has been restated to
reflect the February 1, 1997 merger with Herberger's, which was
accounted for as a pooling of interests.  Prior year income
statement information below has not been restated to reflect the
October 11, 1996 merger with Parisian, which was accounted for as
a purchase.

The following table shows for the periods indicated, certain items
from the Company's Condensed Consolidated Statements of Income
expressed as percentages of net sales.

                           Three Months Ended      Nine Months Ended
                           ------------------       ----------------
                            11/1/97   11/2/96      11/1/97   11/2/96
                           --------    --------    -------   -------

Net sales                  100.0%      100.0%       100.0%    100.0%
Costs and expenses:
   Cost of sales            63.1        64.1         63.5      64.4
   Selling, general &
     administrative
     expenses               23.3        23.5          24.1     24.3
   Other operating
     expenses                7.9         7.6           8.1      8.2
   Store pre-opening
     costs                   0.3         0.1           0.2      0.1
   Merger, restructuring
     and integration
     costs                   0.2         0.1           0.3      0.4
   Loss (gain) from long-
     lived assets            0.0        (0.1)          0.0     (0.2)
   ESOP expenses             1.3         0.3           0.6      0.1

                           --------    --------    -------   -------
   Operating income          3.9         4.4           3.2      2.7
Other income (expense):
   Finance charge income     2.5         2.5           2.8      2.8
   Finance charge income
      allocated to purch-
      asers of accounts
      receivable            (0.7)       (0.8)         (0.7)    (0.9) 
   Interest expense         (1.8)       (1.5)         (2.0)    (1.4) 
   Other income, net         0.0         0.0           0.0      0.0
                           --------    --------    -------   -------
Income before provision
   for income taxes          3.9         4.6           3.3      3.2
   Provision for income
     taxes                   2.2         1.9           1.6      1.3
                           --------    --------    -------   -------
Net income before extra-
   ordinary loss             1.7         2.7           1.7      1.9
   Extraordinary loss,
     net of tax              0.1         0.0           0.1      0.0
                           --------    --------    -------   -------
NET INCOME                   1.6%        2.7%          1.6%     1.9%

For the third quarter ended November 1, 1997, total Company sales
were $592.2 million, a 31% increase over $453.3 million in the
prior year.  The third quarter sales increase was primarily
attributable to the inclusion of Parisian sales for the entire
period this year ($171.9 million) compared to the inclusion of
Parisian sales beginning on October 11 last year ($39.5 million) as
well as comparable store sales growth of 5%. Total and comparable
store sales by division were as follows:

                            Quarter   Quarter     Total     Comparable
                             ended      ended     increase  increase
                            11/1/97   11/2/96    (decrease)           (decrease)
                           --------    --------  -------     -------

Proffitt's                 $  59.6    $  66.9      (10%)       9%
McRae's                      118.9      111.0        8%        2%
Younkers                     158.7      150.9        6%        5%
Herberger's                   83.1       85.0      ( 2%)       6%
                            -------   -------    -------     -------
Divisions in comp base      $420.3     $413.8        2%        5%
Parisian                     171.9       39.5        --        4%
                            -------   -------    -------     -------
Total Company               $592.2     $453.3        31%        --
                                                                  
On a year-to-date basis, total Company sales were $1,610.9 million,
a 39% increase over $1,161.8 million in the prior year. The year-to-date
sales increase was primarily attributable to the inclusion
of Parisian sales for the entire period this year ($479.6 million)
compared to the inclusion of Parisian sales beginning on October 11
last year ($39.5 million) as well as comparable store sales growth
of 5%. Total and comparable store sales by division were as
follows:

                            9 mos.     9 mos.     Total     Comparable
                             ended      ended     increase  increase
                            11/1/97   11/2/96    (decrease) (decrease)
                           --------    --------  -------     -------

Proffitt's                  $163.1     $182.5     (10%)       8%
McRae's                      326.8      313.3       4%        3%
Younkers                     420.3      401.3       5%        6%
Herberger's                  221.1      225.2     ( 2%)       3%
                            -------   -------    -------     -------
Divisions in comp base    $1,131.3   $1,122.3       1%        5%
Parisian                     479.6       39.5       --       (1%)
                            -------   -------    -------     -------
Total Company             $1,610.9   $1,161.8      39%        --

The total store sales performance for the periods indicated
reflects the sale of two Younkers stores in March 1996, the closing
of one Younkers store in August 1996, the sale of the inventory of
seven Proffitt's Division stores in December 1996 in connection
with the March 1997 sale of those stores, the closing of one
Herberger's store in January 1997, the closing of a McRae's store
and a Parisian store in October 1997.  Total store sales
performance also reflects the opening of the following new units:
McRae's stores in March 1996 (one), August 1997 (one), and October
1997 (two); a Proffitt's Division store in October 1996; and new
Parisian stores in February 1997, April 1997, and October 1997 (one
each). 

For the third quarter and nine months, gross margin percentages
increased 100 and 90 basis points, respectively, over the prior
year.  This improvement was achieved through solid sales growth,
effective inventory control, the initial realization of benefits
related to increased purchasing scale, shifts in the merchandise
mix of select stores, and the effects of inventory repositioning at
both the Parisian and Herberger's businesses, which was initiated
in late 1996.

Selling, general, and administrative expenses declined as a
percentage of net sales for the third quarter and nine months by 20
basis points in each period.  This expense leverage primarily
resulted from the early stages of targeted cost reductions related
to each of the Company's completed business combinations and was
achieved in spite of the inclusion this year of Parisian, which has
historically been a higher expense structure business.

Other operating expenses, which consist of rents, depreciation and
amortization, and taxes other than income taxes, increased as a
percentage of net sales for the third quarter by 30 basis points
and declined by 10 basis points on a year-to-date basis.  The
increase in the third quarter was primarily due to the timing of
certain rental expenses.  The year-to-date decrease was primarily
due to the effect of closed underperforming stores.

Store pre-opening costs increased by 20 and 10 basis points for the
third quarter and nine months, respectively, due to the increased
number of new stores opened in 1997 compared to 1996.

Total financing costs, which include interest expense and finance
charge income allocated to the third party purchasers of accounts
receivable, increased as a percentage of net sales for the third
quarter and nine months by 20 and 40 basis points, respectively,
primarily due to additional borrowings related to the October 1996
purchase of Parisian.  

Prior to the non-recurring items outlined below, third quarter net
income totaled $19.4 million, or $.32 per share, a 48% increase
over $13.2 million, or $.25 per share last year.  Prior to non-recurring
items, net income for the nine months totaled $39.4
million, or $.66 per share, compared to $24.5 million, or $.48 per
share, for the same period last year, a 61% increase.

In conjunction with the Company's business combinations with
Younkers (completed February 3, 1996), Parisian, and Herberger's,
the Company incurred certain non-recurring integration charges in
each period presented.  For the quarter ended November 1, 1997,
these charges totaled $1.2 million before tax, or 0.2% of net sales
($.7 million after tax, or $.01 per share).  For the quarter ended
November 2, 1996, these charges totaled $.7 million before tax, or
0.1% of net sales ($.4 million after tax, or $.01 per share).  For
the nine months ended November 1, 1997, these charges totaled $4.3
million before tax, or 0.3% of net sales ($2.6 million after tax,
or $.04 per share).  For the nine months ended November 2, 1996,
these charges totaled $4.9 million before tax, or 0.4% of net sales
($2.9 million after tax, or $.06 per share).

For the nine months ended November 2, 1996, the Company realized
pre-tax gains of  $2.6 million on the sale of assets ($1.6 million
after tax, or $.03 per share) primarily related to the Company's
March 1996 sale of two Younkers stores to Carson Pirie Scott & Co.

For the quarters ended November 1, 1997 and November 2, 1996, the
Company incurred expenses of $7.9 million, or 1.3% of net sales,
and $1.3 million, or 0.3% of net sales, respectively, related to
the Company's Employee Stock Ownership Plan (ESOP) maintained at
the Herberger's Division.  On an after-tax basis, these charges
totaled $8.3 million, or $.14 per share, and $.8 million, or $.01
per share, respectively.  For the nine months ended November 1,
1997 and November 2, 1996, the Company incurred ESOP expenses of
$9.5 million, or 0.6% of net sales, and $1.7 million, or 0.1% of
net sales, respectively.  On an after-tax basis, these charges
totaled $9.5 million, or $.16 per share, and $1.1 million, or $.02
per share, respectively.  The majority of the current year  ESOP
charges ($7.9 million) related to the previously announced planned
December 31, 1997 termination of the ESOP and are not tax
deductible.

For the quarter and nine months ended November 1, 1997, the Company
incurred extraordinary losses on the early retirement of certain
indebtedness of $.4 million after tax, or $.01 per share, and $1.5
million after tax, or $.03 per share, respectively.  

After these non-recurring items, net income for the quarter ended
November 1, 1997 totaled $9.9 million, or $.16 per share, compared
to $12.1 million, or $.23 per share, for the quarter ended November
2, 1996.  On the same basis, for the nine months ended November 1,
1997, net income totaled $25.7 million, or $.44 per share, compared
to $22.0 million, or $.43 per share, last year. The increase in
earnings over the prior year primarily was due to improved gross
margin performance and leverage on operating expenses netted
against increased financing costs related to the Parisian
acquisition.



                        PROFFITT'S, INC.
                                
                  PART II.  OTHER INFORMATION

Item 6.  Exhibits and Reports on Form 8-K.
     (a) Exhibits.
          3.1  Amended and Restated Charter of the Company,
               incorporated by reference from the Form S-4
               Registration Statement No. 333-41653 dated December
               5, 1997
          3.2  Amended and Restated Bylaws of the Company,
               incorporated by reference from the Form S-4
               Registration Statement No. 333-41563 dated December
               5, 1997
          11.1 Statement re: Computation of Earnings per Common
               Share
          27.1 Financial Data Schedule

     (b) Form 8-K Reports.
             
                  A report on Form 8-K was filed with the
Commission on October 17, 1997  
                    regarding the Company's accounts receivable
master trust.

             A report on Form 8-K was filed with the Commission on
October 30, 1997,                regarding the Company's proposed
merger with Carson Pirie Scott & Co.  


                            SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned thereunto duly authorized.


                                        PROFFITT'S, INC.
                                   ______________________________
                                             Registrant

                                             12/15/97
                                   ______________________________
                                             Date



                                   /s/     Douglas E. Coltharp    
                                   _______________________________
                                        Douglas E. Coltharp
                                         Executive Vice President
                                        and Chief Financial Officer


<TABLE>
EXHIBIT 11.1
STATEMENT RE: COMPUTATION OF HISTORICAL EARNINGS PER COMMON SHARE
PROFFITT'S, INC. AND SUBSIDIARIES
(In Thousands, except per share data)

<CAPTION>

                                                      Three Months Ended       Nine Months Ended
                                                      ------------------       ------------------
                                                     11/1/97    11/2/96        11/1/97   11/2/96
                                                    --------     --------     --------    --------
<S>                                                  <C>          <C>         <C>         <C>
PRIMARY:
Average shares outstanding                             58,308      50,186       56,612     47,610 
Net effect of dilutive stock options-based
   on the treasury stock method using
   average market price                                 2,024       1,942        1,748      1,592 
                                                      --------    --------     --------   --------
Primary weighted average common shares                 60,332      52,128       58,360     49,202 
                                                      ========    ========     ========   ========
Income before extraordinary loss                      $10,232     $12,141      $27,154    $21,982 
Less preferred dividends                                                                     (796)
Less payment for early conversion of
   preferred stock                                                                         (3,032)
                                                      --------    --------     --------   --------
Income available to common shareholders
   before extraordinary loss                           10,232      12,141       27,154     18,154 
Extraordinary loss, net of tax                           (363)                  (1,483)           
                                                      --------    --------     --------   --------
Net income available to common shareholders            $9,869     $12,141      $25,671    $18,154 
                                                      ========    ========     ========   ========
Earnings per common share before
   extraordinary loss                                   $0.17       $0.23        $0.47      $0.37 
Extraordinary loss, net of tax                          (0.01)       -           (0.03)      -    
                                                      --------    --------     --------   --------
Primary earnings per share                              $0.16       $0.23        $0.44      $0.37 
                                                      ========    ========     ========   ========
</TABLE>

<TABLE>

STATEMENT RE: COMPUTATION OF HISTORICAL EARNINGS PER COMMON SHARE
PROFFITT'S, INC. AND SUBSIDIARIES
(In Thousands, except per share data)
<CAPTION>

                                                       Three Months Ended       Nine Months Ended
                                                       ------------------       ------------------
                                                        11/1/97    11/2/96        11/1/97   11/2/96
                                                      --------     --------     --------    --------
<S>                                                   <C>          <C>           <C>        <C>
FULLY DILUTED:
   Average shares outstanding                           58,308      50,186       56,612     47,610
   Net effect of dilutive stock options-
     based on the treasury stock method
     using average market price                          2,098       1,996        1,971      1,736
   Assumed conversion of preferred stock                                                     1,510
   Assumed conversion of 4.75% subordinated
       debentures                                        2,373       4,040        3,484
                                                      --------    --------     --------   --------
   Fully diluted weighted average common
       shares                                           62,779      56,222       62,067     50,856
                                                        ======      ======       ======     ======

   Income before extraordinary loss                    $10,232     $12,141      $27,154    $21,982
   Add:  Subordinated debentures interest,
      net of federal income tax effect                     458         625        1,708
                                                      --------    --------     --------   --------

   Adjusted income before extraordinary loss            10,690      12,766       28,862     21,982

   Extraordinary loss, net of tax                        (363)                  (1,483)
                                                      --------    --------     --------   --------

   Adjusted net income                                 $10,327     $12,766      $27,379    $21,982
                                                       =======     =======      =======    =======
   Fully diluted earnings per common share
     before extraordinary loss                       $    0.17   $    0.23     $   0.47  $    0.43
   Extraordinary loss, net of tax                       (0.01)                   (0.03)
                                                      --------    --------     --------   --------
   Fully diluted earnings per share                  $    0.16   $    0.23     $   0.44  $    0.43
                                                       =======     =======      =======    =======
</TABLE>


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
Condensed Consolidated Balance Sheet as of November 1, 1997 and the Condensed
Consolidated Statement of Income for the nine months ended November 1, 1997
(unaudited) an is qualified in its entirety by reference to such financial
statements.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          JAN-31-1998
<PERIOD-END>                               NOV-01-1997
<CASH>                                       8,617,000
<SECURITIES>                                         0
<RECEIVABLES>                               58,441,000
<ALLOWANCES>                                         0
<INVENTORY>                                679,521,000
<CURRENT-ASSETS>                           787,009,000
<PP&E>                                     544,143,000
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                           1,631,583,000
<CURRENT-LIABILITIES>                      385,912,000
<BONDS>                                    438,194,000
                                0
                                          0
<COMMON>                                             0
<OTHER-SE>                                 689,508,000
<TOTAL-LIABILITY-AND-EQUITY>             1,631,583,000
<SALES>                                  1,610,891,000
<TOTAL-REVENUES>                         1,643,983,000
<CGS>                                    1,022,741,000
<TOTAL-COSTS>                            1,022,741,000
<OTHER-EXPENSES>                           146,859,000
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                          32,484,000
<INCOME-PRETAX>                             52,972,000
<INCOME-TAX>                                25,818,000
<INCOME-CONTINUING>                         27,154,000
<DISCONTINUED>                                       0
<EXTRAORDINARY>                            (1,483,000)
<CHANGES>                                            0
<NET-INCOME>                                25,671,000
<EPS-PRIMARY>                                      .44
<EPS-DILUTED>                                      .44
        

</TABLE>


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