PROFFITTS INC
8-K, 1997-08-22
DEPARTMENT STORES
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               SECURITIES AND EXCHANGE COMMISSION
                     Washington, D.C. 20549

                -------------------------------
                            FORM 8-K
                -------------------------------
                                
                         CURRENT REPORT
                                
            Pursuant to Section 13 or 15(d) of the 
                Securities Exchange Act of 1934
                                
                                
       Date of Report (Date of earliest event reported):
                        August 20, 1997
                                
                        PROFFITT'S, INC.
     (Exact name of registrant as specified in its charter)
                                
                                
                                

                            TENNESSEE
             (State or jurisdiction of incorporation)

               1-13113                       62-0331040
          (Commission File Number)         (IRS Employer
                                         Identification No.)


     P.O. Box 200080, Jackson, Mississippi                 39289
     (Address of principal executive offices)          (Zip Code)
                                
                                
                         (601) 968-4400
       (Registrant's telephone number, including area code)  
                                
                                
                                
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ITEM 5.  OTHER EVENTS.

On August 21, 1997, the Registrant announced a two-for-one stock
split of its outstanding shares of Common Stock.  The stock split
entitles each shareholder to receive one additional share for each
outstanding share of Common Stock held of record as of the close of
business on October 15, 1997.  The additional shares will be
distributed on or about October 27, 1997. 
A copy of the press release announcing the stock split is being
filed as Exhibit 99 to this report.


ITEM 7.  FINANCIAL STATEMENTS AND EXHIBITS

     (c) Exhibits.  The following exhibit is being filed with this
report.

             Exhibit Number             Description

                   99             Press Release dated 
                                  August 21, 1997



                            SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned hereunto duly authorized.

                                   Registrant:    PROFFITT'S, INC.

Date:  August 22, 1997             By:    /s/ Brian J. Martin
                                      --------------------------
                                     Brian J. Martin, Executive
                                      Vice President of Law and
                                      General Counsel


                         EXHIBIT INDEX
                                
        Exhibit Number           Description            Page Number
              99           Press Release dated
                           August 21, 1997                            


                     PROFFITT'S INCORPORATED
                       Post Office Box 9388
                         Alcoa, TN  37701
                      Phone:  (423) 983-7000
                       Fax:  (423) 961-6336



          PROFFITT'S, INC. DECLARES 2-FOR-1 STOCK SPLIT

                                          Contact:  Julia Bentley
                                                   (423) 981-6243

Knoxville, Tennessee (August 21, 1997) -- Department store retailer
Proffitt's, Inc. (NYSE:PFT) today announced a planned 2-for-1 stock
split of the outstanding shares of the Company's Common Stock. 
This is the Company's first stock split since becoming a public
company in 1987.

The stock split is to be effected in the form of a stock dividend
and entitles each shareholder to receive one additional share for
each outstanding share of Common Stock held of record as of the
close of business on October 15, 1997.  The shares will be
distributed on or about October 27, 1997.  Currently, the Company
has approximately 28.6 million shares of Common Stock outstanding.

R. Brad Martin, Chairman and Chief Executive Officer of Proffitt's,
Inc., stated, "This stock split demonstrates our confidence in the
continued growth and bright future of our Company.  This action
will enhance the liquidity and provide wider distribution of the
stock and will further increase its visibility in the financial and
investment community."

Proffitt's, Inc. operates 176 stores in 24 states under the names
Proffitt's, McRae's, Younkers, Parisian, and Herberger's.  The
Company's annual revenues exceed $2.3 billion.


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