PROFFITTS INC
11-K, 1997-05-02
DEPARTMENT STORES
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                         UNITED STATES
               SECURITIES AND EXCHANGE COMMISSION
                    Washington, D. C.  20549
                                
                           Form 11-K
                                
         Annual Report Pursuant to Section 15(d) of the
                Securities Exchange Act of 1934
                                
(Mark One)

( X )  Annual Report Pursuant to Section 15 (d) of the Securities Exchange Act 
of 1934  (No fee required, effective October 7, 1996.)
 
                   For  Year Ended:  January 31, 1997

                               or
                                
(    )  Transition Report Pursuant to Section 15(d) of the Securities Exchange 
Act of 1934 (No fee required)
For the transition period from               to                              
  
      
                  Commission File Number:    33-88390
                                
A.  Full title of the plan and the address of the plan, if different for that 
of the issuer named below  Proffitt's, Inc. Employee Stock Purchase Plan
                                
B.  Name of issuer of the securities held pursuant to the plan and the address 
of its principal executive office P.O. Box 20080, Jackson, Mississippi  39289


                                



Report of Independent Accountants






To the Board of Directors of Proffitt's, Inc.

We have audited the accompanying statement of net assets available for plan
benefits of the Proffitt's, Inc.  Employee Stock Purchase Plan (the "Plan")
as of January 31, 1997 and 1996, and the related statement of changes in net
assets available for plan benefits for the years then ended.  These financial
statements are the responsibility of the Plan's management.  Our 
responsibility is to express an opinion on these financial statements based 
on our audits.

We conducted our audits in accordance with generally accepted auditing 
standards.  Those standards require that we plan and perform the audit to 
obtain reasonable assurance about whether the financial statements are free 
of material misstatement.  An audit includes examining, on a test basis, 
evidence supporting the amounts and disclosures in the financial statements.  
An audit also includes assessing the accounting principles used and 
significant estimates made by management, as well as evaluating the overall 
financial statement presentation.  We believe our audits provide a reasonable
basis for our opinion.

In our opinion, the financial statements referred to above present fairly, 
in all material respects, the net assets available for plan benefits as of 
January 31, 1997 and 1996, and the related changes in net assets available 
for plan benefits for the years then ended in conformity with generally
accepted accounting principles.

                                   /s/ Coopers & Lybrand L.L.P.

                                   COOPERS & LYBRAND L.L.P.


Birmingham, Alabama
March 20, 1997
<PAGE>


Proffitt's, Inc.  Employee Stock Purchase Plan

Statement of Net Assets Available for Plan Benefits

January 31, 1997 and 1996



                                                 1997               1996
                                                ------             ------ 

              ASSETS

Cash held by Proffitt's, Inc.                 $ 1,913             $ 2,123
                                              --------            --------
                                              $ 1,913             $ 2,123
                                              ========            ========
                                                               
LIABILITIES AND NET ASSETS AVAILABLE FOR 
PLAN BENEFITS
Due to participants                           $ 1,913             $ 2,123

                                                               
Net assets available for plan benefits              0                   0
                                              --------            --------

                                              $ 1,913             $ 2,123

The accompanying notes are an integral part of these financial statements.
<PAGE>
                                                               
Proffitt's, Inc. Employee Stock Purchase Plan

Statement of Changes in Net Assets Available for Plan Benefits
                                                               
for the years ended January 31, 1997 and 1996
                                                               
                                                               
                                                1997               1996
                                              --------           --------

Additions:
                                
  Participant contributions                  $ 263,458          $ 252,949
                                             ---------          ----------
Deductions:

  Purchase of common stock                     261,545            250,826
  Excess contributions
   due to participants                           1,913              2,123
                                             ----------         ----------
                                               263,458            252,949
                                             ----------         ----------
Net change                                           0                  0

Net assets available for plan
  benefits:
   Beginning of year                                 0                  0
                                             ----------         ----------

   End of year                               $       0          $       0
                                             ==========         ==========
    
The accompanying notes are an integral part of these financial statements.

Proffitt's, Inc. Employee Stock Plan
                                                               
Notes to Financial Statements
                                                               
Note 1  -  Summary of Significant Accounting Policies and Description 
of the Plan
                                                               
The following description of the Proffitt's, Inc.  Employee Stock Purchase 
Plan (the "Plan") is provided for general information only.  Participants 
should refer to the Plan agreement for a more complete description of
the Plan's provisions.
                                                               
General
                                                               
The Plan provides employees of Proffitt's, Inc. and its subsidiaries 
(the "Company") an opportunity to purchase shares of common stock of the 
Company. The Plan is intended to qualify as an employee stock
purchase plan under Section 423 of the Internal Revenue Code of 1986, 
as amended, and is therefore not subject to Federal and state income taxes.
                                                               
The number of shares of common stock to be issued under the Plan and period 
for which the option will remain outstanding (the "Option Period") is based 
on an annual determination by the Compensation Committee of the Company's 
Board of Directors.  The initial Option Period under the Plan commenced on
February 1, 1995 and ended on January 31, 1996.  Subsequent option periods 
end on January 31 of each successive  year.  The price at which the stock 
may be purchased is the lesser of 85% of the closing price per share on the 
last business day preceding (i)  the grant of the option, or (ii)  the 
exercise of the option.  Shares purchased by the Plan were at an exercise 
price of $18.59 and $18.70 per share for the years ended January 31, 1997 
and 1996, respectively.
                                                               
Contributions
                                                               
Eligible employees may elect annually to make after-tax contributions to 
the Plan through payroll deductions.  Contributions are subject to 
limitations to be set annually by the Compensation Committee of the 
Proffitt's, Inc. Board of Directors.  Each participant's account is credited 
with the participant's contributions.  Participants are fully vested in 
their contributions.  The contribution limitation was $2,400 for the years
ended January 31, 1997 and 1996.
                                                               
Distribution of Stock
                                                               
As soon as practicable after the purchase of stock by the Plan for its 
participants, the Company will deliver to each participant certificates 
representing the shares purchased on their account.  Amounts remaining in
participants' accounts representing fractional shares will be returned to 
the participants after completion of the purchase without interest.
                                                               
Administrative Expenses
                                                               
The Company pays for all administrative expenses of the Plan.
                                                               
Income Taxes
                                                               
Participants are not taxed upon receipt or exercise of options.  
Participants are taxed upon disposition of shares purchased under the Plan.
                                                               
<PAGE>                                                               
                                                               
Proffitt's, Inc.  Employee Stock Purchase Plan
                                                               
Notes to Financial Statements (continued)
                                                               
Basis of Accounting
                                                               
The financial statements have been prepared on the accrual basis of 
accounting.
                                                               
Reclassifications
                                                               
Certain reclassifications have been made to the 1996 financial statements 
to conform with the current year presentation.
                                                               
Note 2 -  Plan Termination
                                                               
Although it has not expressed any intent to do so, the Company has the right 
under the Plan to alter, suspend, amend or terminate the Plan.  In the event 
of plan termination, the participants rights to acquire stock would
continue until the end of the current Option Period, at which time shares and
cash representing fractional shares would be distributed and no further 
contributions would be accepted.
                                                               
                                                               
                                                               
                                SIGNATURES
                                                               
                                
The Plan.  Pursuant to the requirements of the Securities Exchange Act of 
1934, the trustees (or other persons who administer the employee benefit 
plan) have duly caused this annual report to be signed on its behalf by 
the undersigned hereunto duly authorized.

                              Proffitt's, Inc. Employee Stock Purchase Plan
                                        (Name of Plan)

Date May 1, 1997                      /s/ Douglas E. Coltharp
                                        Douglas E. Coltharp
                                    Executive Vice President and
                                      Chief Financial Officer

                            Exhibit Index

Exhibit No.                           Description

23                            Consent of Independent Accountants


                               
                    CONSENT OF INDEPENDENT ACCOUNTANTS
                                
We consent to the incorporation by reference in the Registration Statement of 
Proffitt's, Inc. on Form S-8  (File No. 33-88390) of our report dated  
March 20, 1997 on our audit of the financial statements of the Proffitt's, 
Inc. Employee Stock Purchase Plan as of January 31, 1997 and 1996
and for the years then ended included in this report on Form 11-K.


                                   /s/ Coopers & Lybrand L.L.P.

                                   COOPERS & LYBRAND L.L.P.

Birmingham, Alabama
April 23, 1997



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