PROFFITTS INC
8-K, 1998-08-04
DEPARTMENT STORES
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_________________________________________________________________
_________________________________________________________________

                SECURITIES AND EXCHANGE COMMISSION
                      Washington, D.C. 20549


                             FORM 8-K

                          CURRENT REPORT

              Pursuant to Section 13 or 15(d) of the
                 Securities Exchange Act of 1934


         Date of Report (Date of earliest event reported)
                          August 3, 1998
                        -----------------


                         PROFFITT'S, INC.
      (Exact name of registrant as specified in its charter)


                Tennessee          1-13113            62-0331040
        (State of incorporation)   (Commission      (I.R.S. Employer
                                   File Number)   Identification No.)

                750 Lakeshore Parkway
                 Birmingham, Alabama                     35211
     (Address of principal executive offices)          (Zip Code)

Registrant's telephone number, including area code (205) 940-4000



_________________________________________________________________
_________________________________________________________________


Item 5.  Other Events.

     On August 3, 1998, Proffitt's, Inc. announced it has entered
into an agreement to acquire from Dillard's, Inc., certain
department stores and related property currently owned by
Mercantile Stores Company, Inc.  Pursuant to General Instruction F
to Form 8-K, the following press release dated August 3, 1998 is
incorporated herein by reference and is attached hereto.

Item 7.   Financial Statements and Exhibits.

     (c)  Exhibits.

          The following exhibits are filed as a part of this
report:


    Exhibit
    Number       Description

     99.1        Press release dated August 3, 1998
                 announcing agreement to acquire from
                 Dillard's certain department stores and
                 related property currently owned by
                 Mercantile Stores Company, Inc.



     Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned hereunto duly authorized.

                         PROFFITT'S, INC.

Date: August 4, 1998



                              By:  /s/ Charles Hansen
                                  _______________________________
                                   Charles Hansen, Vice President
                                   and Associate General Counsel


PROFFITT'S                                           Exhibit 99.1
_________________________________________________________________
INCORPORATED                            Post Office Box 9388
                                        Aloca, TN  37701
                                        (423) 983-7000
                                        Fax:  (423) 981-6325


             PROFFITT'S, INC. TO ACQUIRE 15 LOCATIONS
                       FROM DILLARD'S, INC.

                                          Contact:  Julia Bentley
                                                   (423) 981-6243

Birmingham, Alabama (August 3, 1998) Department store retailer
Proffitt's, Inc. (NYSE:PFT) ("Proffit's" or the "Company")
announced it has entered into an agreement to acquire from
Dillard's (NYSE:DDS) ("Dillard's") certain department stores and
related property currently owned by Mercantile Stores Company, Inc.
("Mercantile").  The transaction is conditioned upon completion of
Dillard's acquisition of Mercantile, which is expected to close in
early August.

Proffitt's has agreed to acquire the real and personal property of
15 store locations along with certain inventory and accounts
receivable.  The transaction, which is subject to normal conditions
including the execution of a definitive agreement, is expected to
close by the end of the third quarter 1998.  Upon closing the
transaction, the acquired locations will be converted into
Proffitt's, Inc. stores.  Details of the stores to be acquired and
expected store nameplates are as follows:

<TABLE>

                                                   Approx.
                                                    Gross
                                                   Square
                                            Owned/      Feet       Store
           Mall            Location         Leased  (in thous.)     Name
         --------         -----------      --------  ----------   ---------
<S>                       <C>               <C>      <C>          <C>
The Florida Mall          Orlando, FL       Owned       120       Parisian
West Oaks Mall            Orlando, FL       Owned       217       Parisian
Market Place at
  Oviedo                  Orlando, FL       Owned       180       Parisian
Cortana Mall              Baton Rouge, LA   Owned       252       Parisian
Mall of Louisiana         Baton Rouge, LA   Owned       210       Parisian
Acadiana Mall             Lafayette, LA     Owned       185       Parisian
Hickory Hollow
  Mall                    Nashville, TN     Owned       173       Proffitt's
Rivergate Mall            Nashville, TN     Owned       200       Proffitt's
Galleria at
  Cool Springs            Nashville, TN     Owned       219       Proffitt's
The Mall at
  Green Hills             Nashville, TN     Leased      139       Proffitt's
Bellevue Center           Nashville, TN     Leased      175       Proffitt's
Turtle Creek Mall         Hattiesburg, MS   Owned       128       McRae's
Westgate Shopping
  Center                  Spartanburg, SC   Owned       158       Proffitt's
Miller Hill Mall          Duluth, MN        Owned       144       Younkers
West Acres
  Shopping Center         Fargo, ND         Owned       110       Herberger's

Total                                                 2,610

</TABLE>

R. Brad Martin, Chairman and Chief Executive Officer of Proffitt's,
Inc., commented, "We are very excited about the planned addition of
these 15 locations to our existing store base.  This transaction
will greatly expand our presence in several key markets such as
Orlando and Nashville as well as provide us entry into several
important new markets such as Lafayette, Louisiana and Duluth,
Minnesota.  We look forward to the opportunity to provide these
communities with the premier merchandise selections and outstanding
customer service that are traditions at each of our stores."

Proffitt's management anticipates annualized revenues for the
stores to be acquired will approximate $350 to $400 million and
that the transaction will be modestly accretive to the earnings of
the Company in 1999.

Proffitt's currently operates 230 department stores and four free-standing
furniture stores under the names of Proffitt's, McRae's,
Younkers, Parisian, Herberger's, Carson Pirie Scott, Boston Store,
and Bergner's in twenty-four states.  Proffitt's revenues for 1997
totaled $3.5 billion.

Certain of the information presented in the press release is
"forward-looking" information within the definition of the Federal
securities laws.  The forward-looking information presented in the
press release is premised on may factors, some of which are
outlined below.  Actual consolidated results might differ
materially from projected forward-looking information if there are
any material changes in the assumptions of Proffitt's management.

The forward-looking information and statements are based on a
series of preliminary projections and estimates and involve certain
risks and uncertainties.  Potential risks are uncertainties include
such factors as the level of consumer spending for apparel and
other merchandise carried by the Company; the competitive pricing
environment within the department and specialty sore industries; 
the effectiveness of planned advertising, marketing, and
promotional campaigns;  appropriate inventory management; and
effective cost containment.  For additional information regarding
these and other risk factors, please refer to the Company's public
filings with the Securities and Exchange Commission, which may be
accessed via EDGAR through the internet at www.sec.gov.

                               ####


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