PROFFITTS INC
10-K405, 1998-05-01
DEPARTMENT STORES
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        UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                    Washington, D.C.  20549
                           FORM 10-K
(Mark One)
(X)  Annual Report Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
          For Fiscal Year Ended:  January 31, 1998 or
( )  Transition Report Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
    For the transition period from _____________________ to
                     ______________________
                                
                Commission File Number:  1-13113
     Exact name of registrant as specified in its charter:
                        PROFFITT'S, INC.
               State of Incorporation:  Tennessee
       I.R.S. Employer Identification Number:  62-0331040
                                
  Address of principal executive offices (including zip code):
    750 Lakeshore Parkway, Birmingham, Alabama 35211       
Registrant's telephone number, including area code:  (205) 940-4000
                                
Securities registered pursuant to Section 12(b) of the Act:  None
  Securities registered pursuant to Section 12(g) of the Act:
Common Stock, Par Value $.10 and Preferred Stock Purchase Rights
                                
Indicate by check mark whether Registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities and Exchange Act of 1934 during the preceding 12
months (or for such shorter period that the Registrant was
required to file such reports) and (2) has been subject to such
filing requirements for the past 90 days.  Yes (X)    No (   )

Indicate by check mark if disclosure of delinquent filers
pursuant to Item 405 of Regulation S-K is not contained herein,
and will not be contained, to the best of the Registrant's
knowledge, in definitive proxy or information statement
incorporated by reference in Part II of this Form 10-K or any
amendment to this Form 10-K.   (X)

The aggregate market value of the voting stock held by non-affiliates of
the Registrant as of March 16, 1998 was approximately $3,204,000,000.

As of March 16, 1998, the number of shares of the Registrant's
Common Stock outstanding was 89,484,567.
              DOCUMENTS INCORPORATED BY REFERENCE
(1)  Portions of the Proffitt's, Inc. Annual Report to
     Shareholders for the Fiscal Year Ended January 31, 1998 are
     incorporated by reference into Part II.
(2)  Portions of the Proffitt's, Inc. Proxy Statement dated April
     30, 1998 for the Annual Shareholders' Meeting to be held on
     June 10, 1998 are incorporated by reference into Part III.

The Exhibit Index is on page _______ of this document.

                      TABLE OF CONTENTS
                                
             Item                                               Page

Part I         1   Business.                                          3

               2   Properties.                                        9

               3   Legal Proceedings.                                10

               4   Submission of Matters to a Vote of
                      Security Holders.                              11

                   Executive Officers of the Registrant.             11

Part II        5   Market for Registrant's Common Equity
                      and Related Stockholder Matters.               13

               6   Selected Financial Data.                          13

               7   Management's Discussion and Analysis of
                      Financial Condition and Results of
                      Operations.                                    13

              7A   Quantitative and Qualitative Disclosures
                      About Market Risk.                             13

               8   Financial Statements and Supplementary Data.      13

               9   Changes in and Disagreements with Accountants
                      on Accounting and Financial Disclosure.        13

Part III      10   Directors and Executive Officers of the 
                      Registrant.                                    14

              11   Executive Compensation.                           14

              12   Security Ownership of Certain Beneficial
                      Owners and Management.                         14

              13   Certain Relationships and Related
                      Transactions.                                  14

Part IV       14   Exhibits, Financial Statement Schedules, and
                      Reports on Form 8-K.                           15

Signatures                                                           17

                              PART I    

Item 1.  Business

General

Founded in 1919, Proffitt's, Inc. ("Proffitt's" or the "Company")
is a leading regional department store company primarily offering
moderate to better brand name fashion apparel, shoes,
accessories, cosmetics, decorative home furnishings, and
furniture in selected locations.  The Company's stores are
principally anchor stores in leading regional or community malls. 
Proffitt's also operates four free-standing furniture stores. 
The Company currently operates a total of 237 stores (including
the four furniture stores) under the following nameplates:
Proffitt's (24 stores), McRae's (31 stores), Younkers (50
stores), Parisian (40 stores), Herberger's (37 stores), Carson
Pirie Scott (30 stores), Boston Store (12 stores), and Bergner's
(13 stores).

All of the Company's department stores, excluding the Parisian
stores, are considered traditional department stores, emphasizing
moderate to better prices.  The Parisian stores are specialty
department stores and carry a more upscale and unique assortment
of merchandise than the traditional department stores, with
higher price points.  Parisian stores do not carry home
furnishings.

Proffitt's has experienced significant growth since 1994,
primarily through a series of acquisitions.  The Company's major
acquisitions are outlined below:

<TABLE>
<CAPTION>
                                            Current
                                           Number of                      Date          Accounting
 Name                 Headquarters          Stores    Locations        Acquired        Treatment
 ----------           --------------      ----------  ----------      ---------       ----------
<S>                   <C>                    <C>       <C>          <C>                   <C>
 McRae's              Jackson, MS            31        Southeast    March 31, 1994        Purchase
 Younkers             Des Moines, IA         50        Midwest      February 3, 1996      Pooling
 Parisian             Birmingham, AL         40        Southeast/   October 11, 1996      Purchase
                                                       Midwest
 Herberger's          St. Cloud, MN          37        Midwest      February 1, 1997      Pooling
 Carson Pirie Scott,  Milwaukee, WI          55        Midwest      January 31, 1998      Pooling
 Boston Store, and
 Bergner's

</TABLE>

In addition to acquisitions, the Company historically has grown
through opening new stores.  During 1997, the Company opened
three new McRae's units (Biloxi, Mississippi; Baton Rouge,
Louisiana; and Meridian, Mississippi) and four new Parisian units
(Macon, Georgia; Tupelo, Mississippi; metropolitan Atlanta,
Georgia; and Birmingham, Alabama).  The Company opened one
Proffitt's store in March 1998 (Parkersburg, West Virginia) and
has plans to open one Younkers store in July 1998 (Coralville,
Iowa).  Proffitt's also routinely expands and renovates stores.

In March 1998, the Company acquired Brody Brothers Dry Goods
Company, Inc. a department store chain with six units in North
Carolina.  The Company will convert four of these stores to the
Proffitt's nameplate and close two of the smaller units in May
1998.

The Company also may close stores in the normal course of
business.  In 1998, Proffitt's closed its Parisian clearance
center in Birmingham, Alabama.  The Company also closed another
Parisian store in Birmingham and one McRae's store in Meridian,
Mississippi, both of which where replaced by new units previously
discussed.

The Company has announced its planned July 1998 closing of one
Parisian store in Cincinnati, Ohio and the scheduled October 1998
conversion of two McRae's stores located in Florence, Alabama and
Montgomery, Alabama into Parisian stores.

Merchandising, sales promotion, and certain store operating
support functions are conducted in multiple locations.  The
Proffitt's Merchandising Group, headquartered in Birmingham, was
formed in 1996 to coordinate merchandise planning and execution
for the Company.  Certain back office administrative support
functions for the Company, such as accounting, credit card
administration, store planning, and management information
systems, are centralized.

Merchandising

Proffitt's merchandising strategy is to provide middle to upper
income customers a wide assortment of quality fashion apparel,
shoes, accessories, cosmetics, and decorative home furnishings at
competitive prices.  Proffitt's commitment to a branded
merchandising strategy, enhanced by its merchandise presentation
and high level of customer service, makes it a preferred
distribution channel for premier brand-name merchandise.  Key
brands featured in the Company's stores include Liz Claiborne,
Jones New York, Calvin Klein, Polo/Ralph Lauren, Tommy Hilfiger,
Nautica, Estee Lauder, Clinique, Lancome, Nine West, Enzo, and
Waterford.  Additional specialty brands carried at Parisian
stores include: Sigrid Olson, Robert Talbott, Barry Bricken, Ike
Behar, MAC, Bobbi Brown, Trish McEvoy, BCBG, Birkenstock, and
Brighton.  

Proffitt's supplements its branded assortments with high-quality
private-label merchandise in selected areas.  The Company has
traditionally utilized outside buying services, primarily 
Frederick Atkins and Associated Merchandising Corporation, to
develop and source private label merchandise.  The Company is
developing a private brand program in house, which will reduce
Proffitt's reliance on outside sources to develop these products. 
Products are being developed in five key areas: women's better
career apparel, women's casual apparel, men's casual apparel,
children's apparel, and home.  The new private brand program will
be introduced into the Company's stores beginning in the second
half of 1998.  Management's goal is to increase private brand
sales from its current 7% of total sales to 12% over a two year
period.  Management expects this program will enhance merchandise
margins and create differentiation from competitors through
unique, high quality product offerings at attractive prices.  

Proffitt's has developed a thorough knowledge of each of its
regional markets and customer bases.  This market knowledge is
gained through the Company's regional merchandising structure in
conjunction with store visits by senior management and
merchandising personnel and use of on-line merchandise
information.  Proffitt's strives to tailor each store's
merchandise assortments to the unique characteristics of its
markets.

In 1996, the Company formed the Proffitt's Merchandising Group
(the "PMG") headquartered in Birmingham, Alabama.  The PMG
ensures coordination of merchandising planning and execution, as
well as visual, marketing, and advertising activities for the
Company, while supporting the Company's strategy of merchandising
with regional assortments.  

Certain departments in Proffitt's stores are leased to
independent companies in order to provide high quality service
and merchandise where specialization and expertise are critical
and economics do not justify Proffitt's direct participation in
the business.  The leased departments vary by store to complement
Proffitt's own merchandising departments.  The principal leased
department is fine jewelry.  The Carson's, Bergner's, and Boston
Store stores also have a leased shoe business.  The terms of the
lease agreements typically are between one and four years and
require the lessee to pay for fixtures and provide its own
employees.  Leased department sales are included in Proffitt's
total sales.  Management regularly evaluates the performance of
the leased departments and requires compliance with established
customer service guidelines.

The shoe business was a leased operation at the Younkers stores
until August 1996, when it was converted to an owned operation. 
This conversion enhanced sales and gross margins for the Company. 
The Company intends to convert the Carson's, Bergner's, and
Boston Store leased shoe operations to owned at the end of 1998. 
Management expects that sales and margins will be improved as a
result of this conversion.  The shoe departments at all of the
Company's other stores are owned.

For the year ended January 31, 1998, Proffitt's percentages of
net sales by major merchandise category were as follows:
     
               Women's                          31.3%
               Men's                            16.8
               Home                             12.8
               Cosmetics                        11.0
               Children's                        7.5
               Accessories                       6.5
               Shoes                             5.6
               Lingerie                          3.8
                                                -----
               Owned                            95.3
               Leased                            4.7
                                                -----
               Total                           100.0%  

Pricing

Proffitt's primary merchandise focus is on moderate to better-priced
nationally branded merchandise.  Management believes that
many customers respond to promotional events more favorably than
they do to "everyday low pricing."  Accordingly, although the
Company continues to maintain a pricing structure that provides
value to its customers, Proffitt's runs various promotional
events throughout the year.

Proffitt's recognizes that competitors sometimes price
merchandise below Proffitt's prices.  In such situations, it is
Proffitt's policy to match competitors' prices.  Accordingly,
sales associates have the authority to reduce the price of any
merchandise if the customer has seen the same item advertised or
sold at a lower price in the same market.

Purchasing and Distribution

Proffitt's purchases merchandise from numerous suppliers. 
Management monitors Proffitt's profitability and sales history
with each supplier and believes it has alternative sources
available for each category of merchandise it purchases. 
Management believes it has good relationships with its suppliers.

The Company has seven distribution facilities serving its stores. 
Refer to "Item 2. Properties" for a listing of these facilities.  

The Company's distribution facilities are linked electronically
to the Company's merchandising staffs through a computerized
purchase order management system, facilitating rapid re-order and
replenishment of merchandise.  Proffitt's utilizes UPC barcode
technology which is designed to move merchandise onto the selling
floor more quickly and cost-effectively by allowing vendors to
deliver floor-ready merchandise to the distribution facilities. 
For example, high speed automated conveyor systems are capable of
scanning bar coded labels and diverting cartons to the proper
merchandise processing areas.  Some types of merchandise are
being processed in the receiving area and immediately "cross
docked" to the shipping dock for delivery to the stores.  Certain
processing areas are staffed with personnel equipped with hand-held radio
frequency terminals that can scan a vendor's bar code
and transmit the necessary information to a computer to check-in
merchandise.  This technology, when fully utilized, will create a
nearly paperless environment for the distribution function.

Management Information Systems

Proffitt's believes that technological investments are necessary
to support its business strategy, and, as a result, the Company
has continually upgraded its information systems to improve
operations and support future growth.

Proffitt's information systems provide information necessary for
management operating decisions, cost reduction programs, and
customer service enhancements.  Individual data processing
systems include point-of-sale and sales reporting, purchase order
management, receiving, merchandise planning and control, payroll,
human resources, general ledger, credit card administration, and
accounts payable systems.  Bar code ticketing is used, and
scanning is utilized at all point-of-sale terminals.  Information
is made available on-line to merchandising staff and store
management on a timely basis, thereby reducing the need for paper
reports.  

Proffitt's uses electronic data interchange technology ("EDI")
with many of its top vendors.  EDI allows the Company to speed
the flow of information and merchandise in order to capitalize on
emerging sales trends, maximize inventory turnover, and minimize
out-of-stock conditions.  The Company's use of EDI technology
includes an advance shipping notice system ("ASN").  The ASN
system identifies discrepancies between merchandise that is ready
to be shipped from a vendor's warehouse and that which was
ordered from the vendor.  This early identification provides the
Company with a window of time to resolve any discrepancies in
order to speed merchandise through the distribution facilities
and into its stores. 

Proffitt's completed its assessment of the year 2000 effect on
the Company's systems and began the necessary systems
modifications during 1997.  The Company expects to be year 2000
compliant by December 31, 1998.

Marketing

Proffitt's advertising and promotions are coordinated to
reinforce its market position as a fashion department store
selling quality merchandise at competitive prices.  Advertising
is balanced among fashion advertising, price promotions, and
special events.

Proffitt's uses a multi-media approach, including newspaper,
television, radio, and direct mail.  The Company's advertising
and special events are produced by regional in-house sales
promotion staffs in conjunction with outside advertising
agencies.  Proffitt's utilizes data captured through the use of
proprietary credit cards to develop segmented advertising and
promotional events targeted at specific customers who have
established purchasing patterns for certain brands, departments,
and store locations.  To promote its image as the fashion leader
in its markets, Proffitt's also sponsors fashion shows and in-store
special events highlighting the Company's key brands.

Proprietary Credit Cards

The Company issues proprietary credit cards for each of its store
nameplates.  Frequent use of the Company's proprietary credit
cards by customers is an important element in the Company's
marketing and growth strategies.  The Company believes that
proprietary credit card holders shop more frequently with the
Company, purchase more merchandise, and are generally more loyal
to the Company than are customers who pay with cash or third-party
credit cards.  As previously mentioned, the Company also
makes frequent use of the names and addresses of its proprietary
credit card holders in direct marketing efforts.

The Company seeks to expand the number and use of its proprietary
credit cards by, among other things, providing incentives to
sales associates to open "instant credit" accounts, which can
generally be opened within approximately three minutes.  Also,
customers who open accounts are entitled to certain discounts on
initial and subsequent purchases.  The Company has created
various loyalty programs that reward customers for frequency and
volume of proprietary charge card usage.  The Company's credit
card customers are offered private shopping nights, direct mail
catalogs, and advance notice of sale events.

A proprietary credit card was introduced at the Company's
Herberger's stores in May 1997.   Prior to that time, Herberger's
customers were not offered a Herberger's proprietary card.

The Company has approximately 2.9 million credit accounts which
have been active within the prior six months.  Approximately 45%
of the Company's 1997 sales were transacted on the Company's
proprietary credit cards (approximately 48% excluding the newly
issued Herberger's card).

All of the Company's proprietary credit cards are now issued
through the National Bank of the Great Lakes ("NBGL"), the credit
card bank acquired in conjunction with the acquisition of
Carson's.  NBGL's credit card program is subject to government
regulations, including consumer protection laws, that impose
restrictions on the making and collection of consumer loans and
on other aspects of credit card operations.  There can be no
assurance that the existing laws and regulations will not be
amended or that new laws or regulations will not be adopted, in a
manner that could adversely affect NBGL's credit card operations.

Trademarks

The Company owns several federally registered trademarks,
including, but not limited to, its various store names and its
private brands.  Management believes its trademarks and trade
names are important; however, management believes that the loss
of any of its trademarks or trade names, other than the store
nameplates, would not have a material adverse effect on the
Company.

Customer Service

Proffitt's believes that personal customer attention builds
loyalty and that Proffitt's sales associates generally provide a
level of customer service superior to its competitors.  Each
store is staffed with knowledgeable, friendly sales associates
skilled in salesmanship and customer service.  Sales associates
maintain customer records, send personalized thank-you notes, and
communicate personally with customers to advise them of special
promotions and new merchandise offerings.  Superior customer
service is encouraged through the development and monitoring of
sales/productivity goals and through specific award and
recognition programs.

Seasonality

Proffitt's business, like that of most retailers, is subject to
seasonal influences, with a significant portion of its net sales
and net income realized during the fourth quarter of each year,
which includes the Christmas selling season.  Generally, more
than 30% of the Company's sales and over 50% of its net income
are generated during the fourth quarter.

Competition

The retail department store business is highly competitive. 
Proffitt's stores compete with several national and regional
department stores, specialty apparel stores, and other retail
stores, some of which have greater financial and other resources
than Proffitt's.  Management believes that its knowledge of
Proffitt's regional markets and customer base, combined with
providing superior customer service and a broad selection of
quality fashion merchandise at competitive prices in prime store
locations, provides a competitive advantage.


Associates

As of March 31, 1998, the Company employed approximately 38,000
associates, of which approximately 17,000 were employed on a
part-time basis.  Proffitt's hires additional temporary employees
and increases the hours of part-time employees during seasonal
peak selling periods.  Approximately 50 of the Company's
associates are covered by a collective bargaining agreement. 
Proffitt's considers its relations with its employees to be good.
 
Item 2.  Properties.

The Company owns and operates seven distribution facilities as
follows:

    Stores Served       Location of Facility         Square Feet
    -------------       -------------------          ------------
    Proffitt's          Maryville, Tennessee            85,000
    McRae's             Jackson, Mississippi           164,000
    Younkers            Green Bay, Wisconsin           182,000
    Younkers            Ankeny, Iowa                   102,000
    Parisian            Birmingham, Alabama            125,000
    Herberger's         St. Cloud, Minnesota            98,000
    Carson Pirie Scott, Rockford, Illinois             585,000
      Bergner's, and
      Boston Store


The Company's principal administrative offices are as follows:

<TABLE>
                                                     Location of               Square     Owned/
                Office                                Facility                  Feet       Leased
          ------------------                     -----------------             -------    -------
<S>                                               <C>                          <C>        <C>
Proffitt's stores support offices/certain         Alcoa, Tennessee              44,000    Leased
     corporate administrative offices
McRae's stores support offices/certain            Jackson, Mississippi         272,000    Owned
     corporate administrative offices
Younkers stores support offices/certain           Des Moines, Iowa             127,000    Leased
     corporate administrative offices                                                 
Parisian stores support offices/certain           Birmingham, Alabama          125,000    Owned
     corporate administrative offices
Herberger's stores support offices                St. Cloud, Minnesota          58,000    Owned
Carson Pirie Scott, Bergner's, and                Milwaukee, Wisconsin         156,000    Owned
     Boston Store stores support offices/
     certain corporate administrative offices
Carson Pirie Scott, Bergner's, and                Elm Hurst, Illinois           41,500    Leased
     Boston Store credit center

</TABLE>

The following table sets forth certain information about the
Company's stores as of March 31, 1998.  The majority of the
Company's stores are leased.  Store leases generally require
Proffitt's to pay the greater of a fixed minimum rent or an
amount based on a percentage of sales.  Generally, Proffitt's is
responsible under its store leases for a portion of mall
promotion and common area maintenance expenses and for certain
utility, property tax, and insurance expenses.  Typically,
Proffitt's contributes to common mall promotion, maintenance,
property tax, and insurance expenses at its owned locations. 
Generally, store leases have primary terms ranging from 20 to 30
years and include renewal options ranging from 5 to 15 years.

<TABLE>
<CAPTION>
                               Gross                     Gross                 Gross
                              Square                    Square                Square
                  Number      Feet          Number      Feet      Number      Feet        States of
Store Name       of Units   (in mil.)       of Units   (in mil.) of Units   (in mil.)    Operation
- ------------      -------     --------     --------   ---------   --------   --------- ---------------
<S>                 <C>          <C>          <C>         <C>      <C>          <C>     <C>

Proffitt's           6             .7         18          1.5       24          2.2     GA, KY, NC, VA,
                                                                                         TN, WV
McRae's             14            1.8         17          1.5       31          3.3     AL, FL, LA, MS
Younkers             -            -           50          4.9       50          4.9     IL, IA, MI, MN,
                                                                                        NE, SD, WI
Parisian             7             .6         33          3.8       40          4.4     AL, FL, GA, IN,
                                                                                        MI, MS, OH, SC, TN
Herberger's          1             .1         36          2.2       37          2.3     CO, IL, IA, MN,
                                                                                        MT, NE, ND, SD,
                                                                                        WI, WY
Carson Pirie         6             .8         24          3.9       30          4.7     IL, IN, MN
   Scott
Boston Store         8            1.7          4         .4         12          2.1     WI
Bergner's            1             .1         12        1.3         13          1.4     IL

Totals              43            5.8        194       19.5        237         25.3
</TABLE>

Item 3.  Legal Proceedings.

The Company is involved in several legal proceedings arising from
its normal business activities, and reserves have been
established where appropriate.  Management believes that none of
these legal proceedings will have a material adverse effect on
the financial condition, results of operations, or cash flows of
the Company.

In 1992, Carson Pirie Scott ("Carson's", which is now a part of
the Company) commenced an adversary proceeding in the Bankruptcy
Court against Bank One, Milwaukee, N.A. ("Bank One").  In the
adversary proceeding, the Company alleges, among other things,
that Bank One made an illegal setoff of $31.2 million from the
Company's Predecessor's account at Bank One in order to reimburse
itself for a $31.2 payment Bank One made to AMC under a letter of
credit Bank One issued to AMC.  In July 1995, the Bankruptcy
Court granted Carson's motion for summary judgment in the amount
of $37.6 million, plus costs, against Bank One.  The Bankruptcy
Count's ruling was appealed by Bank One, and the Company appealed
the Bankruptcy Court's denial of prejudgment interest.  On April
9, 1998, the Court of Appeals affirmed the judgment except that
it remanded the case for the award of prejudgment interest in
favor of the Company.  Bank One has asserted that the Company's
recovery is subject to a 33% reduction in accordance with the
distribution Bank One would receive as an unsecured creditor
under the Plan of Reorganization.  While the Company believes
strongly in its causes of action, the ultimate outcome of this
proceeding still cannot be determined with certainly.  In
accordance with generally accepted accounting principles, no gain
has been recognized in the Company's consolidated financial
statements.

Item 4. Submission of Matters to a Vote of Security Holders.

A special meeting of the shareholders of Proffitt's, Inc. was
held on January 30, 1998. 49,831,929 shares, or 81.12%, of the
61,433,314 shares of Common Stock entitled to vote, were
represented in person or by proxy at the meeting.  The matters
submitted to a vote of the shareholders and the vote on these
matters were as follows:

1.   Approval of the Agreement and Plan of Merger ("Merger
     Agreement"), dated as of October 29, 1997, among Proffitt's,
     Inc.; LaSalle Merger Corporation, a wholly-owned subsidiary
     of Proffitt's, Inc.; and Carson Pirie Scott & Co., pursuant
     to which LaSalle Merger Corporation will merge with and into
     Carson's, which will result in Carson's becoming a wholly-owned
     subsidiary of Proffitt's, Inc. 

      For: 49,800,887   Against:  11,804      Abstain:  19,238

2.   Approval of the issuance of shares of the Company's Common
     Stock in connection with the Merger Agreement, including the
     issuance of shares of Company Common Stock in the Merger and
     upon the exercise of stock options of Carson's which
     pursuant to the terms of the Merger Agreement, following the
     Merger will constitute options to purchase shares of
     Proffitt's Common Stock.

      For:  49,222,523  Against:  577,597     Abstain:  31,809

3.   Approval and adoption of an Amendment to the Company's
     Amended and Restated Charter to increase the number of
     shares of Company Common Stock authorized for issuance
     thereunder by 200 million shares from 100 million shares to
     300 million shares.

      For: 48,468,880   Against:  1,408,234   Abstain:  67,569

Executive Officers of the Registrant.

The name, age, and position held with the Company for each of the
executive officers of the Company are set forth below.

Name                     Age       Position
- --------------          ------     -------------------------

R. Brad Martin           46        Chairman of the Board of
                                   Directors and 
                                   Chief Executive Officer

James A. Coggin          55        President and Chief
                                   Operating Officer

Robert M. Mosco          48        President and Chief
                                   Executive Officer of
                                   Proffitt's Merchandising Group


Douglas E. Coltharp      36        Executive Vice President
                                   and Chief Financial Officer

Brian J. Martin          41        Executive Vice President
                                   of Law and General Counsel

Donald E. Wright         40        Senior Vice President of
                                   Finance and Acounting

R. Brad Martin has served as a Director since 1984 and became
Chairman of the Board in February 1987 and Chief Executive
Officer in July 1989.  Mr. Martin previously served as President
from July 1989 until March 1994 and from September 1994 to March
1995.  

James A. Coggin was named President and Chief Operating Officer
of Proffitt's in March 1995 and served as Executive Vice
President and Chief Administrative Officer of Proffitt's from
March 1994 to March 1995.  From June 1978  to March 1994, Mr.
Coggin served as Executive Vice President and Chief
Administrative Officer of McRae's, Inc.  Mr. Coggin joined
McRae's, Inc. in 1971.

Robert M. Mosco was promoted to President and Chief Executive
Officer of Proffitt's Merchandising Group in October 1996. 
Between February 1996 and October 1996, Mr. Mosco served as
President and Chief Executive Officer of Younkers.  Mr. Mosco
served as President and Chief Operating Officer of Younkers, Inc.
between 1992 and January 1996.  From 1989 to 1992, he held the
position of Executive Vice President of Merchandising and
Marketing for Younkers, Inc.  Mr. Mosco joined Younkers, Inc. in
1987.  Mr. Mosco began his retail career with Gimbel's and later
worked for Rich's.

Douglas E. Coltharp joined Proffitt's in November 1996 as
Executive Vice President and Chief Financial Officer.  Mr.
Coltharp was with NationsBank from 1987 to November 1996, where
he held a variety of senior positions including the post of
Senior Vice President of Corporate Finance.

Brian J. Martin was promoted to Executive Vice President of Law
and General Counsel in May 1997.  He served as Senior Vice
President of Human Resources and Law and General Counsel from
August 1995 to May 1997 and served as Senior Vice President and
General Counsel of Proffitt's from March 1995 to August 1995.  He
joined Proffitt's in 1994 as Vice President and General Counsel. 
From June 1990 to May 1994, Mr. Martin was affiliated with the
Indianapolis, Indiana law firm of Barnes and Thornburg.  Mr.
Martin served as Assistant Solicitor General of the United States
between January 1988 and June 1990.

Donald E. Wright was named to the post of Senior Vice President
of Finance and Accounting for the Company in April 1997.  Mr.
Wright is a Certified Public Accountant and was a Partner with
the international accounting firm of Coopers & Lybrand.  He
joined Coopers & Lybrand in 1979. 

                                
                            PART II

Item 5.  Market for Registrant's Common Equity and Related
Stockholder Matters.

The information set forth under the caption "Market Information,"
appearing on page 52 of the Proffitt's, Inc. Annual Report to
Shareholders for the Fiscal Year Ended January 31, 1998 (the
"Annual Report"), is incorporated herein by reference.

Item 6.  Selected Financial Data.

The information set forth under the caption "Five-Year Financial
Summary" appearing on page 13
of the Annual Report is incorporated herein by reference.

Item 7.  Management's Discussion and Analysis of Financial
Condition and Results of Operations.

The information set forth under the caption "Management's
Discussion and Analysis" appearing on pages 14 through 22 of the
Annual Report is incorporated herein by reference.

Item 7A.  Quantitative and Qualitative Disclosures About Market
Risk.

None.

Item 8.  Financial Statements and Supplementary Data.

The consolidated Financial Statements and the Report of
Independent Accountants appearing on pages 23 through 51 of the
Annual Report are incorporated herein by reference.

Item 9.  Changes in and Disagreements with Accountants on
Accounting and Financial Disclosure.

None.

                            PART III


Item 10.  Directors and Executive Officers of the Registrant.

The information set forth under the caption "Election of
Directors" contained on pages 5 through 7 of the Proffitt's, Inc.
Proxy Statement dated April 30, 1998 (the "Proxy Statement"),
with respect to Directors of the Company, is incorporated herein
by reference.

The information required under this item with respect to the
Company's Executive Officers is incorporated by reference from
Part I of this report under "Executive Officers of the
Registrant."

The information set forth under the caption "Section 16(a) of the
Securities Exchange Act of 1934" contained on pages 16 and 17 of
the Proxy Statement, with respect to Director and Executive
Officer compliance with Section 16(a), is incorporated herein by
reference.

Item 11.  Executive Compensation.

The information set forth under the captions "Directors' Fees"
and "Executive Compensation" contained on pages 7 and 8 through
10, respectively, of the Proxy Statement with respect to
executive compensation is incorporated herein by reference.

Item 12.  Security Ownership of Certain Beneficial Owners and
Management.

The information set forth under the caption "Outstanding Voting
Securities" contained on pages 4  through 5 of the Proxy
Statement with respect to security ownership of certain
beneficial owners and management is incorporated herein by
reference.

Item 13.  Certain Relationships and Related Transactions.

The information set forth under the captions "Further Information
Concerning Directors"  contained on pages 7 and 8 of the Proxy
Statement with respect to certain relationships and related
transactions is incorporated herein by reference.

                            PART IV
                                
Item 14.  Exhibits, Financial Statement Schedules, and Reports on
Form 8-K.

(a)  (1) and (2)   The response to this portion of Item 14 is
     submitted as a separate section of this report.
     (3)   The response to this portion of Item 14 is submitted
     as a separate section of this report.

(b)   Reports on Form 8-K filed during the fourth quarter.

          A report on Form 8-K was filed with the Commission on
          November 5, 1997 regarding the disclosure information
          related to the merger with Carson Pirie Scott & Co.    

     Reports on Form 8-K were filed with the Commission on
     November 17, 1997, December 16, 1997, and January 15, 1998
     regarding the Company's accounts receivable master trust.   

(c)  Exhibits   The response to this portion of Item 14 is
     submitted as a separate section of this report.

(d)  Financial statement schedules   The response to this portion
     of Item 14 is submitted as a separate section of this
     report.


                 ITEM 14(a)(1) AND (2) AND (d)
 LIST OF FINANCIAL STATEMENTS AND FINANCIAL STATEMENT SCHEDULES

(a)  The following documents are filed as a part of this report:

(1)  Consolidated Financial Statements
     The following consolidated financial statements and Report
     of Independent Accountants of  Proffitt's, Inc. and
     subsidiaries, included on pages 23 through 51 of the
     Proffitt's, Inc. Annual Report to Shareholders for the
     Fiscal Year Ended January 31, 1998, are incorporated by
     reference in Item 8:
*    Consolidated Balance Sheets as of January 31, 1998 and
     February 1, 1997
*    Consolidated Statements of Income for Fiscal Years Ended
     January 31, 1998, February 1, 1997, and February 3, 1996
*    Consolidated Statements of Shareholders' Equity for Fiscal
     Years Ended January 31, 1998, February 1, 1997, and February
     3, 1996
*    Consolidated Statements of Cash Flows for Fiscal Years Ended
     January 31 1998, February 1, 1997, and February 3, 1996
*    Notes to Consolidated Financial Statements
*    Report of Independent Accountants

(2)  Schedules to Financial Statements

     The following consolidated financial statement schedule of
     Proffitt's, Inc. and subsidiaries  and the related report of
     independent accountants are included in item 14(d):

          Valuation and Qualifying Accounts

     All other schedules for which provision is made in the
     applicable accounting regulation of   the Securities and
     Exchange Commission are not required under the related
     instructions or are inapplicable and therefore have been
     omitted.


                            SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the
Securities Exchange Act of 1934, the Registrant has duly caused
this report to be signed on its behalf by the undersigned,
thereunto duly authorized.

                                                       Proffitt's, Inc.

Date:   April 28, 1998 
                                               /s/  Douglas E. Coltharp
                                            ---------------------------
                                                    Douglas E. Coltharp
                                           Executive Vice President and
                                                Chief Financial Officer
                                      Pincipal Accounting Officer

                                                   /s/ Donald E. Wright
                                             --------------------------
                                                       Donald E. Wright
                                               Senior Vice President of
                                               Financial and Accounting
                                           Principal Accounting Officer

Pursuant to the requirements of the Securities and Exchange Act
of 1934, this report has been signed below by the following
persons on behalf of the Registrant and in the capacities on the
dates indicated.

                                                     /s/ R. Brad Martin
                                              -------------------------
                                                         R. Brad Martin
                                              Chairman of the Board and
                                                Chief Executive Officer
                                            Principal Executive Officer

                                                     /s/ Ronald de Waal
                                             --------------------------
                                                         Ronald de Waal
                                             Vice Chairman of the Board

                                                    /s/ James A. Coggin
                                              -------------------------
                                                        James A. Coggin
                                  President and Chief Operating Officer

                                               /s/ Bernard E. Bernstein
                                              -------------------------
                                                   Bernard E. Bernstein
                                                               Director

                                               /s/ Stanton J. Bluestone
                                              -------------------------
                                                   Stanton J. Bluestone
                                                               Director

                                                /s/ John W. Burden, III
                                               ------------------------
                                                    John W. Burden, III
                                                               Director

                                                   /s/ Edmond D. Cicala
                                              -------------------------
                                                       Edmond D. Cicala
                                                               Director

                                                 /s/ Gerard K. Donnelly
                                              -------------------------
                                                     Gerard K. Donnelly
                                                               Director

                                                     /s/ Donald F. Dunn
                                              -------------------------
                                                         Donald F. Dunn
                                                               Director

                                                   /s/ Julius W. Erving
                                             --------------------------
                                                       Julius W. Erving
                                                               Director

                                                   /s/ Michael S. Gross
                                              -------------------------
                                                       Michael S. Gross
                                                               Director

                                                     /s/ Donald E. Hess
                                              -------------------------
                                                         Donald E. Hess
                                                               Director

                                                      /s/ G. David Hurd
                                              -------------------------
                                                          G. David Hurd
                                                               Director

                                                     /s/ C. Warren Neel
                                               ------------------------
                                                         C. Warren Neel
                                                               Director

                                               /s/ Marguerite W. Sallee
                                              -------------------------
                                                   Marguerite W. Sallee
                                                               Director


                                                   /s/ Gerald Tsai, Jr.
                                              -------------------------
                                                       Gerald Tsai, Jr.
                                                               Director

                                                   /s/ Julia A. Bentley
                                              -------------------------
                                                       Julia A. Bentley
                                                  Senior Vice President
                                                          and Secretary



Report of Independent Accountants

Board of Directors and Shareholders
Proffitt's, Inc.

We have audited the accompanying consolidated balance sheets of
Proffitt's, Inc. and Subsidiaries as of January 31, 1998 and
February 1, 1997, and the related consolidated statements of
income, shareholders' equity and cash flows for each of the three
years in the period ended January 31, 1998.  These financial
statements are the responsibility of the Company's management. 
Our responsibility is to express an opinion on these financial
statements based on our audits.

We conducted our audits in accordance with generally accepted
auditing standards.  Those standards require that we plan and
perform the audit to obtain reasonable assurance about whether
the financial statements are free of material misstatement.  An
audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An
audit also includes assessing the accounting principles used and
significant estimates made by management, as well as evaluating
the overall financial statement presentation.  We believe that
our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to
above present fairly, in all material respects, the consolidated
financial position of Proffitt's, Inc. and Subsidiaries as of
January 31, 1998 and February 1, 1997 and the consolidated
results of their operations and their cash flows for each of the
three years in the period ended January 31, 1998, in conformity
with generally accepted accounting principles.

                                   /s/  Coopers & Lybrand L.L.P.
                                   COOPERS & LYBRAND L.L.P.

Birmingham, Alabama
March 19, 1998, except for Note 12
as to which the date is March 26, 1998



Report of Independent Accountants

To the Directors and Stockholders
Proffitt's, Inc.
Birmingham, Alabama

Our report on the consolidated financial statements of
Proffitt's, Inc. and Subsidiaries has been incorporated by
reference in this Form 10-K from page 51 of the 1997 Annual
Report to Stockholders of Proffitt's, Inc. In connection with our
audits of such financial statements, we have also audited the
related financial statement listed in the index on page 20 of
this Form 10-K.

In our opinion, the financial statement schedule referred to
above, when considered in relation to the basic financial
statements taken as a whole, presents fairly, in all material
respects, the information required to be included therein.

                                   /s/  Coopers & Lybrand L.L.P.
                                   COOPERS & LYBRAND L.L.P.

Birmingham, Alabama
March 19, 1998

<TABLE>

PROFFITT'S, INC. AND SUBSIDIARIES
VALUATION AND QUALIFYING ACCOUNTS

<CAPTION>
                               Balance    Charged to   Charged to                  Balance at
                              beginning    cost and     other                        end of
         Description           of period   expenses    accounts    Deductions(a)     period
   -----------------------    ----------   ---------  ---------   --------------   -----------
<S>                            <C>         <C>           <C>          <C>             <C>
Year ended 1/31/98
  Allowance for doubtful
   accounts                    19,512       29,190        0            (29,689)       19,013

Year ended 2/1/97
  Allowance for doubtful
   accounts                    16,083       24,222    4,058 (b)         (24,851)       19,512

Year ended 2/3/86
  Allowance for doubtful
   accounts                    13,509       23,005        0            (20,431)       16,083

(a)  Uncollectible accounts written off, net of recoveries.
(b)  Balance in account of company (Parisian, Inc.) acquired at October 11, 1996.<PAGE>

</TABLE>

               FORM 10-K -- ITEM 14(a)(3) AND 14(c)
                PROFFITT'S, INC. AND SUBSIDIARIES
                             EXHIBITS

        Exhibit
          No.                          Description
        -------                        -----------

         2.1     Agreement and Plan of Merger, dated as of July 8, 1996,
                 among Proffitt's, Inc., Casablanca Merger Corp., and
                 Parisian, Inc. (incorporated by reference from the
                 Exhibits of the Form 8-K of Proffitt's, Inc. dated
                 July 18, 1996)

         2.2     Agreement and Plan of Merger, dated November 8, 1996,
                 among Proffitt's, Inc., Prairie Merger Corporation and
                 G.R. Herberger's, Inc. (incorporated by reference from
                 the Exhibits to the Form 8-K of Proffitt's, Inc. dated
                 November 22, 1996)

         2.3     Agreement and Plan of Merger, dated October 29, 1997,
                 among Proffitt's, Inc., LaSalle Merger Corporation and
                 Carson Pirie Scott & Co. (incorporated by reference
                 from the Exhibits to the Form S-4 Registration Statement No.
                 of Proffitt's, Inc. dated November 22, 1996)

         3.1     Charter of the Company, as amended (incorporated by
                 reference from the Exhibits to the Form 8-K of
                 Proffitt's, Inc. dated February 11, 1998

         3.2     Amended and Restated Bylaws of the Company
                 (incorporated by reference from the Exhibits to the
                 Form S-4 Registration Statement No. 333-41563 of
                 Proffitt's, Inc. dated December 5, 1997)

         4.1     Form of Supplemental Indenture to the Indenture dated
                 July 15, 1993 between Parisian, Inc. and AmSouth Bank
                 of Alabama, as Trustee (incorporated by reference from
                 the Exhibits to the Form S-3 Registration Statement No.
                 333-09941 of Proffitt's, Inc. dated August 9, 1996)

         4.2     Indenture, dated as of May 21, 1997, between
                 Proffitt's, Inc., the Subsidiary Guarantors named
                 therein and The First National Bank of Chicago
                 (incorporated by reference from the Exhibits to the
                 Form S-1 Registration Statement No. 333-29919 of
                 Proffitt's, Inc. dated July 8, 1997)

        10.1     Registration Rights Agreement between Proffitt's, Inc.
                 and Parisian, Inc. dated July 8, 1996 (incorporated by
                 reference from the Exhibits to the Form S-4
                 Registration Statement No. 333-09043 of Proffitt's,
                 Inc. dated August 16, 1996)

        10.2     Credit Agreement dated February 2, 1998, by and among
                 Proffitt's, Inc., as Borrower, the Lenders from time to
                 time party thereto and NationsBank, N.A., as Agent, and
                 Deutsche Bank AG, New York Branch and/or Cayman Islands
                 Branch, Morgan Guaranty Trust Company of New York and
                 Bank of America National Trust & Savings Association as
                 Co-Agents (incorporated by reference from the Exhibits
                 to the Form 8-K of Proffitt's, Inc. dated February 17,
                 1998)

        10.3     LC Account Agreement dated February 2, 1998, by and
                 between Proffitt's, Inc. and NationsBank, N.A., as
                 Agent (incorporated by reference from the Exhibits to
                 the Form 8-K of Proffitt's, Inc. dated February 17,
                 1998)

        10.4     Form of Rights Certificate and Rights Agreement between
                 Proffitt's, Inc. and Union Planters National Bank, as
                 rights agent, dated March 28, 1995 (incorporated by
                 reference from the Exhibits to the Form 8-K of
                 Proffitt's, Inc. dated April 3, 1995)

        10.5     Amended Rights Agreement between Proffitt's, Inc. and
                 Union Planters Bank, N.A., dated March 25, 1998
                 (incorporated by reference from the Exhibits to the
                 Form 8-K of Proffitt's, Inc. dated March 25, 1998)

        10.6     Pooling and Servicing Agreement among Younkers Credit
                 Corporation, Younkers, Inc., and Union Planters
                 National Bank, as rights agent, dated March 28, 1995
                 (incorporated by reference from the Exhibits to the
                 Form 10-Q of Younkers, Inc. for the quarter ended July
                 29, 1995)

        10.7     Series 1995-1 Supplement to Pooling and Servicing
                 Agreement among Younkers Credit Corporation, Younkers,
                 Inc., and Chemical Bank, as Trustee, dated June 13,
                 1995 (incorporated by reference from the Exhibits to
                 the Form 10-Q of Younkers, Inc. for the quarter ended
                 July 29, 1995)

        10.8     Amendment No. 2 to Pooling and Servicing Agreement
                 among Younkers Credit Corporation, Proffitt's, Inc.
                 (successor-by-merger to Younkers, Inc.), and The Chase
                 Manhattan Bank (formerly known as Chase Bank), as Trustee,
                 dated February 1, 1997 (incorporated by reference from the
                 Exhibits to the Form 10-K of Proffitt's, Inc. for the fiscal
                 year ended February 1, 1997)

        10.9     Receivables Purchase Agreement between Younkers Credit
                 Corporation and Younkers, Inc. dated June 13, 1995
                 (incorporated by reference from the Exhibits to the
                 Form 10-Q of Younkers, Inc. for the quarter ended July
                 29, 1995)

        10.10    *First Amendment to the Receivables Purchase Agreement
                 between Younkers Credit Corporation and Proffitt's,
                 Inc. (as successor-by-merger to Younkers, Inc.) dated
                 February 2, 1998

        10.11    Series 1995-2 Supplement to Pooling and Servicing
                 Agreement dated as of June 13, 1995 among Younkers
                 Credit Corporation, Younkers, Inc., and Chemical Bank,
                 as Trustee, dated July 18, 1995 (incorporated by
                 reference from the Exhibits to the Form 10-Q of
                 Younkers, Inc. for the quarter ended July 29, 1995)

        10.12    ISDA Master Agreement and Schedule thereto, each dated
                 as of  July 19, 1995, between Younkers, Inc. and
                 NationsBank of Texas, N.A., with Confirmation of
                 Interest Rate Cap Transaction dated July 19, 1995, and
                 Assignment Agreement dated as of July 19, 1995 between
                 Younkers Credit Corporation, Younkers, Inc. and
                 Chemical Bank, as Trustee (incorporated by reference
                 from the Exhibits to the Form 10-Q of Younkers, Inc.
                 for the quarter ended July 29, 1995)

        10.13    Master Pooling and Servicing Agreement dated as of
                 August 21, 1997, by and among Proffitt's Credit
                 Corporation, as Transferor, Proffitt's, Inc., as
                 Servicer, and Norwest Bank Minnesota, National
                 Association, as Trustee, as amended by Amendment No. 1
                 to the Master Pooling and Servicing Agreement dated as
                 of February 2, 1998, by and among Proffitt's Credit
                 Corporation, as transferor, Proffitt's, Inc., as
                 Servicer, and Norwest Bank Minnesota, National
                 Association, as Trustee (incorporated by reference
                 from the Exhibits to the Form 8-K/A filed by the Proffitt's
                 Credit Card Master Trust and Proffitt's Credit
                 Corporation on September 23, 1997 and to the Form 8-K
                 filed by the Proffitt's Credit Card Master Trust on
                 February 18, 1998)                 

        10.14    Receivables Purchase Agreement by and among National
                 Bank of the Great Lakes, as Seller, Proffitt's Credit
                 Corporation, as Purchaser, and Proffitt's, Inc., as
                 Servicer (incorporated by reference from the Exhibits
                 to the Form S-3 Registration Statement Nos. 333-48739
                 and 333-48739-01 filed by the Proffitt's Credit Card
                 Master Trust and Proffitt's Credit Corporation on March
                 26, 1998)

        10.15    *Certificate Purchase Agreement dated as of August
                 21, 1997 by and among Proffitt's Credit Corporation, as
                 Transferor, Proffitt's, Inc., as Servicer, Enterprise
                 Funding Corporation, Receivables Funding Corporation,
                 NationsBank, N.A., as Agent, as a Senior Class Agent
                 and as a Bank Investor, and Bank of America National
                 Trust and Savings Association, as a Senior Class Agent
                 and as a Bank Investor 

        10.16    * First Amendment to Certificate Purchase Agreement
                 dated as of November 26, 1997 by and among Proffitt's
                 Credit Corporation, as Transferor, Proffitt's, Inc., as
                 Servicer, Enterprise Funding Corporation, Receivables
                 Funding Corporation, NationsBank, N.A., as Agent, as a
                 Senior Class Agent and as a Bank Investor, and Bank of
                 America National Trust and Savings Association, as a
                 Senior Class Agent and as a Bank Investor 
                      
        10.17    *Second Amendment to Certificate Purchase Agreement
                 dated as of February 2, 1998 by and among Proffitt's
                 Credit Corporation, as Transferor, Proffitt's, Inc., as
                 Servicer, Enterprise Funding Corporation, Receivables
                 Funding Corporation, NationsBank, N.A., as Agent, as a
                 Senior Class Agent and as a Bank Investor, and Bank of
                 America National Trust and Savings Association, as a
                 Senior Class Agent and as a Bank Investor 
                      

MANAGEMENT CONTRACTS, COMPENSATORY PLANS, OR ARRANGEMENTS, ETC.

        10.18    Proffitt's, Inc. 1987 Stock Option Plan, as amended
                 (incorporated by reference from the Exhibits to the
                 Form S-8 Registration Statement No. 33-46306 of
                 Proffitt's, Inc. dated March 10, 1992)

        10.19    Proffitt's, Inc. Employee Stock Purchase Plan
                 (incorporated by reference from the Exhibits to the
                 Form S-8 Registration Statement No. 33-88390 of Proffitt's,
                 Inc. dated January 11, 1995)

        10.20    Proffitt's, Inc. 1994 Long-Term Incentive Plan
                 (incorporated by reference from the Exhibits to the
                 Form S-8 Registration Statement No. 33-80602 of
                 Proffitt's, Inc. dated June 23, 1994)

        10.21    Proffitt's, Inc. 1997 Stock-Based Incentive Plan
                 (incorporated by reference from the Exhibits to the
                 Form S-3 Registration Statement No. 333-32257
                 of Proffitt's, Inc. dated July 28, 1997)   

        10.22    Proffitt's, Inc. 401(k) Retirement Plan (incorporated
                 by reference from the Exhibits to the Form S-8
                 Registration Statement No. 333-25213 of Proffitt's,
                 Inc. dated April 15, 1997)

        10.23    * Proffitt's, Inc. Supplemental Savings Plan

        10.24    * First Amendment to Proffitt's, Inc. Supplemental
                 Savings Plan

        10.25    * Second Amendment to Proffitt's, Inc. Supplemental
                 Savings Plan

        10.26    G.R. Herberger's, Inc. 401(k) Employee Stock Purchase
                 Plan and Employee Stock Ownership Plan (incorporated by
                 reference from the Exhibits to the Form S-8
                 Registration Statement No. 333-27813 of Proffitt's,
                 Inc. dated May 27, 1997)

        10.27    Third Amendment and Restatement of The Parisian, Inc.
                 Stock Option Plan for Officers (incorporated by
                 reference from the Exhibits to the Form 10-K of
                 Proffitt's, Inc. for the fiscal year ended February 1,
                 1997)

        10.28    First Amendment and Restatement of The Parisian, Inc.
                 Management Incentive Plan (incorporated by reference
                 from the Exhibits to the Form 10-K of Proffitt's, Inc.
                 for the fiscal year ended February 1, 1997)

        10.29    Younkers, Inc. Stock and Incentive Plan (incorporated
                 by reference from the Exhibits to the Form S-1
                 Registration Statement No. 33-45771 of Younkers, Inc.)

        10.30    Younkers, Inc. Management Stock Option Plan
                 (incorporated by reference from the Exhibits to the
                 Form S-1 Registration Statement No. 33-45771 of Younkers,
                 Inc.)

        10.31    Younkers, Inc. 1993 Long-Term Incentive Plan
                 (incorporated by reference from the Exhibits to the
                 Form S-8 Registration Statement No. 33-59224 of Younkers, Inc.)

        10.32    Form of Younkers, Inc. Deferred Compensation Plan
                 (incorporated by reference from the Exhibits to the
                 Form 10-Q of Younkers, Inc. for the quarter ended May
                 1, 1993)

        10.33    Carson Pirie Scott & Co. Supplemental Executive
                 Retirement Plan (incorporated by reference to Carson
                 Pirie Scott & Co. Common Shares Registration Statement
                 No. 33-67514)

        10.34    Carson Pirie Scott & Co. Deferred Compensation Plan
                 (incorporated by reference from the Exhibits to the
                 Form 10-K of Carson Pirie Scott & Co. for the fiscal
                 year ended January 28, 1995)

        10.35    Carson Pirie Scott & Co. 1993 Stock Incentive Plan as
                 Amended and Restated as of March 19, 1997 (incorporated
                 by reference from the Exhibits to the Form 10-K of
                 Carson Pirie Scott & Co. for the fiscal year ended
                 February 2, 1997)
 
        10.36    Carson Pirie Scott & Co. 1996 Long-Term Incentive Plan
                 (incorporated by reference from the Exhibits to the
                 Form 10-K of Carson Pirie Scott & Co. for the fiscal
                 year ended February 2, 1997)

        10.37    Carson Pirie Scott & Co. Savings Plan (incorporated by
                 reference from the Exhibits to the Form S-8 Carson
                 Pirie Scott & Co. Registration Statement No. 33-93012)

        10.38    $500,000 Loan Agreement between Proffitt's, Inc. and R.
                 Brad Martin dated February 1, 1989 (incorporated by
                 reference from the Exhibits to the Form 10-K of
                 Proffitt's, Inc. for the fiscal year ended January 28,
                 1989)

        10.39    Form of Deferred Compensation Agreement between
                 Younkers, Inc. and Robert M. Mosco, as amended
                 (incorporated by reference from the Exhibits to the
                 Form S-1 Registration Statement No. 33-45771 of Younkers, Inc.)

        10.40    *Form of Fourth Amended and Restated Employment
                 Agreement by and between Proffitt's, Inc. and R. Brad
                 Martin dated February 2, 1998

        10.41    Form of Restricted Stock Grant Agreement under the
                 Proffitt's, Inc. 1994 Long-Term Incentive Plan granted
                 to R. Brad Martin dated October 11, 1996 (incorporated
                 by reference from the Exhibits to the Form 10-Q of 
                 Proffitt's, Inc. for the quarter ended November 2,
                 1997)

        10.42    * Form of Restricted Stock Grant Agreement under the
                 Proffitt's, Inc. 1997 Stock-Based Incentive Plan
                 granted to R. Brad Martin dated January 31, 1998

        10.43    *Form of Employment Agreement by and between
                 Proffitt's, Inc. and Robert M. Mosco dated February 2,
                 1998

        10.44    Form of Restricted Stock Grant Agreement under the
                 Proffitt's, Inc. 1994 Long-Term Incentive Plan granted
                 to Robert M. Mosco dated October 28, 1996 (incorporated
                 by reference from the Exhibits to the Form 10-Q of
                 Proffitt's, Inc. for the quarter ended November 2,
                 1997)

        10.45    * Form of Restricted Stock Grant Agreement under the
                 Proffitt's, Inc. 1997 Stock-Based Incentive Plan
                 granted to Robert M. Mosco dated January 31, 1998

        10.46    *Form of Employment Agreement by and between
                 Proffitt's, Inc. and James A. Coggin dated February 2,
                 1998

        10.47    Form of Restricted Stock Grant Agreement under the
                 Proffitt's, Inc. 1994  Long-Term Incentive Plan granted
                 to James A. Coggin dated October 28, 1996 (incorporated
                 by reference from the Exhibits to the Form 10-Q of
                 Proffitt's, Inc. for the quarter ended November 2,
                 1997)

        10.48    * Form of Restricted Stock Grant Agreement under the
                 Proffitt's, Inc. 1997 Stock-Based Incentive Plan
                 granted to James A. Coggin dated January 31, 1998

        10.49    *Form of Employment Agreement by and between
                 Proffitt's, Inc. and Douglas E. Coltharp dated February
                 2, 1998

        10.50    Form of Restricted Stock Grant Agreement under the
                 Proffitt's, Inc. 1994 Long-Term Incentive Plan granted
                 to Douglas E. Coltharp dated November 25, 1996 
                 (incorporated by reference from the Exhibits to the
                 Form 10-Q of Proffitt's, Inc. for the quarter ended
                 November 2, 1997)

        10.51    * Form of Restricted Stock Grant Agreement under the
                 Proffitt's, Inc. 1997 Stock-Based Incentive Plan
                 granted to Douglas E. Coltharp dated January 31, 1998

        10.52    *Form of Employment Agreement by and between
                 Proffitt's, Inc. and Brian J. Martin dated February 2,
                 1998

        10.53    Form of Restricted Stock Grant Agreement under the
                 Proffitt's, Inc. 1994 Long-Term Incentive Plan granted
                 to Brian J. Martin dated October 28, 1996 (incorporated
                 by reference from the Exhibits to the Form 10-Q of
                 Proffitt's, Inc. for the quarter ended November 2,
                 1997)

        10.54    * Form of Restricted Stock Grant Agreement under the
                 Proffitt's, Inc. 1997 Stock-Based Incentive Plan
                 granted to Brian J. Martin dated January 31, 1998

        10.55    *Form of Employment Agreement by and between
                 Proffitt's, Inc. and Donald E. Wright dated February 2,
                 1998

        10.56    * Form of Restricted Stock Grant Agreement under the
                 Proffitt's, Inc. 1997 Stock-Based Incentive Plan
                 granted to Donald E. Wright dated January 31, 1998

        10.57    * Form of Employment Agreement by and between
                 Proffitt's, Inc. and Stanton J. Bluestone dated October
                 29, 1997               

         11.1    * Statement re: computation of earnings per share

         13.1    * Annual Report to Shareholders for the fiscal year
                 ended January 31, 1998 (not to be deemed filed except
                 for those portions thereof which are incorporated
                 herein by reference in this filing)

         21.1    * Subsidiaries of the registrant

         23.1    * Consents of Independent Accountants

         27.1    * Financial Data Schedule


       FIRST AMENDMENT TO RECEIVABLES PURCHASE AGREEMENT


     THIS FIRST AMENDMENT  to the Receivables Purchase Agreement
(the "Receivables Purchase Agreement") dated as of February 2, 1998
by and between Younkers Credit Corporation, a Delaware corporation (the
"Buyer") and Proffitt's, Inc., a Tennessee corporation that is the
successor by merger to Younkers, Inc. (the "Company").  Capitalized
terms used but not defined herein have their respective defined
meanings as set forth in the Receivables Purchase Agreement.

     WHEREAS, the Buyer and the Company entered into that certain
Receivables Purchase Agreement dated as of June 13, 1995 (the
"Receivables Purchase Agreement"), pursuant to which the Buyer
purchases, and the Company sells, certain Receivables arising from
time to time under certain of the Company's Accounts and Additional
Accounts;

     WHEREAS, the Company desires to contribute and transfer such
Accounts and Additional Accounts that are the subject of the
Receivables Purchase Agreement to its wholly-owned subsidiary,
National Bank of the Great Lakes, a national banking association
located in Elmhurst, Illinois (the "Bank"); and

     WHEREAS, the Company and the Buyer desire to amend the
Receivables Purchase Agreement to permit the transfer of such
Accounts and Additional Accounts to the Bank and to make the Bank
a Seller of Receivables to the Buyer under the Receivables Purchase
Agreement;

     NOW, THEREFORE, for good and valuable consideration, the
receipt and sufficiency of which are acknowledged by each party,
the parties hereto, intending to be legally bound, agree as
follows:

     Section 1.  Amendment of Certain References.   Upon and after the Effective
Time (as defined below) of this Amendment, all references to the
Company and the Seller in the Receivables Purchase Agreement shall
refer to and mean the Bank.  All references in the Receivables
Purchase Agreement shall mean and include Accounts and Charge
Account Agreements between customers of Younkers' Department Stores
and the Bank from and after the Effective Time.

     Section        1.  Specific Amendments to the Receivables
Purchase Agreement.

     (a)  Definitions contained in Section 1.1 shall be amended as
follows:

               "Account" shall be amended to add the following
          sentence at the end of such definition:  The term
          "Account" shall also include all Accounts contributed to
          the Bank pursuant to the Assumption Agreement and
          hereafter originated or established by the Bank on behalf
          of the customers of the Younkers Department Stores.
          
               "Bank" shall mean National Bank of the Great Lakes,
          and its successors and assigns.
          
               "Company" shall mean Proffitt's, Inc. as successor
          by merger to Younkers, Inc., and following the Effective
          Time shall mean the Bank.  
          
               "Effective Time" shall mean the beginning of
          business on February 2, 1998.
          
               "Purchase Rate" shall mean the percentage equivalent
          of the decimal representation of the following
          expression:
          
               (1.00 + APY) minus (BDA + SF + PCF + OE + RF) where:
          
          APY =     average portfolio yield of the Seller
               (expressed as the decimal equivalent of a
               percentage) as reasonably determined over the
               preceding twelve (12) months (or such other period
               mutually agreed upon by the Buyer and the Seller);
               
          BDA =     an allowance for bad debts (expressed as the
               decimal equivalent of a percentage), based on,
               among other relevant factors, historical rates for
               the previous twelve (12) months (or such other
               period mutually agreed upon by the Buyer and the
               Seller);
               
                    SF  =     a Servicer fee equal to 2.00% (expressed as
               the decimal equivalent of a percentage) per annum;
               
                    PCF =     the Buyer's cost of funds, as calculated from
               time to time, equal to the sum (expressed as the
               decimal equivalent of a percentage) of (i) the
               product of a fraction equal to the adjusted
               investor amount of all classes of Certificates
               issued by the Trust (other than those held by the
               Buyer) divided by the Aggregate Principal
               Receivables multiplied by the prime rate (as
               published in the Money Rates Section of The Wall
               Street Journal) plus (ii) the product of (x) 20%
               (to be adjusted from time to time based on changes
               to the Buyer's reasonably estimated marginal cost
               of capital) multiplied by (y) a fraction equal to
               the sum of the Transferor Amount plus the investor
               amount of any class of Certificates held by the
               Buyer divided by the Aggregate Principal
               Receivables;
               
               OE  =     the fraction (expressed as the decimal
               equivalent of a percentage), the numerator of which
               is the Buyer's annualized estimate of projected
               operating expenses for the next twelve (12) months
               and the denominator of which is the estimated
               outstanding principal balance of Receivables
               expected to be sold by the Seller to the Buyer in
               the next twelve (12) months; and
               
               RF  =     a contingency risk factor (expressed as the
               decimal equivalent of a percentage) based on
               industry and economic considerations, as determined
               by the Buyer in its reasonable discretion and as
               agreed upon between the Buyer and the Seller.
               
     (b)  The Receivables Purchase Agreement is hereby amended by
deleting Section 3.1 thereof in its entirety and substituting in
lieu thereof the following:

               SECTION 3.1.  Purchase Price.SECTION 3.1.  Purchase Price
          The Purchase Price for the Receivables and related property (including
          Receivables and related property in Additional Accounts
          and Deferred Receivables) conveyed on any date after the
          Closing Date shall be the dollar amount equal to the
          product of (i) the aggregate outstanding principal
          balance of the Receivables sold at any date as reflected
          in the applicable Settlement Statement or any other
          certificate delivered pursuant thereto or pursuant to
          this Agreement as in effect prior to the date hereof and
          (ii) the Purchase Rate on such date.
          
     (c)  Section 3.3 shall be amended and replaced in its entirety
by the following:

               SECTION 3.3.  Payment of Purchase Price.  
          
     (a)   The Purchase Price for the Receivables sold upon and
after the Effective Time shall be paid by payment of cash in
immediately available funds.  The Buyer may obtain the cash to pay
the Purchase Price from the sale of Eligible Receivables to the
Trust, and pursuant to advances pursuant to a Subordinated Note
(the "Subordinated Note") between Proffitt's, Inc. and the Buyer
(such advance and any advance thereunder as contemplated by Section
3.2(b), each an "Advance") and contributions to the capital of the
Buyer by Proffitt's.

     (b)  The Purchase Price for the Receivables sold by the Seller
on any date after the Effective Time (each, a "Purchase Date")
shall be paid in cash to the Seller from proceeds from (i) the sale
by the Buyer of the Receivables to the Trust or (ii) as the Buyer
may elect, in its sole discretion, from proceeds of an Advance
under the Subordinated Note or (iii) a capital contribution by
Proffitt's to the Buyer or (iv) any combination of the foregoing. 
In the event the Buyer does not have sufficient cash to pay the
Purchase Price due on any Purchase Date, or Proffitt's determines,
in its sole discretion not to make a capital contribution to the
Buyer, Proffitt's, Inc., subject to the terms hereof, irrevocably
agrees to make an Advance on such Purchase Date in an original
principal amount equal to such cash insufficiency.

     (c)  The terms and conditions of the Subordinated Note and all
Advances thereunder shall be as follows:

            (i)  Repayment of Advances.  All amounts paid by the
            Buyer with respect to the Advances shall be allocated
            first to the repayment of accrued interest until all
            such interest is paid, and then to the outstanding
            principal amount of the Advances.  Subject to the
            provisions of this Agreement, the Buyer may borrow,
            repay and reborrow Advances on and after the date
            hereof and prior to the termination of this Agreement,
            subject to the terms, provisions and limitations set
            forth herein.
            
          (ii)  Interest.  The Subordinated Note shall bear
            interest from its date on the outstanding principal
            balance thereof at a rate per annum equal to one month
            LIBOR as published in the Money Rates Section of The
            Wall Street Journal.  Interest on each Advance shall
            be computed based on the actual number of days elapsed
            based upon  a year of 360 days.
            
            (iii)  Sole and Exclusive Remedy; Subordination.  The
            Subordinated Note shall be fully subordinated to any
            rights of the Trustee, the Certificateholders and
            their permitted assigns pursuant to the Pooling and
            Servicing Agreement, all on the terms and conditions
            set forth in the Subordinated Note, and shall not
            evidence any rights in the Receivables.
            
     (d)  Section 4.1(a) is hereby amended by deleting existing
Section 4.1(a) in its entirety and substituting in lieu thereof the
following:

               "(a) Organization, Good Standing and Qualification. 
               Such Seller is duly organized and validly existing
               in good standing under the laws of the United
               States or the jurisdiction of its organization, and
               has full corporate power, authority and right to
               own its properties and to conduct its business as
               such properties are presently owned and such
               business is presently conducted, and to execute,
               deliver and perform its obligations under this
               Agreement.  Such Seller is duly qualified to do
               business and is in good standing in each State
               where the nature of its business requires it to be
               so qualified."
               
                    (e)  Section 4.2 is hereby amended by adding the
following to the end of such Section 4.2:

          (g)  Not an Investment Company.  The Seller is not, and
          is not controlled by, an "investment company" within the
          meaning of the Investment Company Act of 1940, as
          amended, or is exempt from all provisions of such Act.
          
          (h)  ERISA.  The Seller and each of its ERISA Affiliates
          is in compliance in all material respects with ERISA and
          no lien exists in favor of the Pension Benefit Guaranty
          Corporation on any of the Receivables.
          
          (i)  Bulk Sales.  No transaction contemplated by this
          Agreement requires compliance with any bulk sales act or
          similar law.
          
          (j)  No Insolvency.  The Seller is not insolvent
          immediately prior to any transfer of Receivables
          hereunder, and will not be rendered insolvent immediately
          following such transfer.
          
          (k)  Reasonably Equivalent Value.  The Buyer has given
          reasonably equivalent value to the Seller in
          consideration for the transfer and sale to the Buyer of
          the applicable Receivables and other property from such
          Seller, and each such transfer shall not have been made
          for or on account of an antecedent debt owed by such
          Seller to the Buyer.  The Seller acknowledges that it
          will receive reasonably equivalent value in consideration
          for the transfer to the Buyer of all Receivables and
          other property now or hereafter to be transferred and
          sold hereunder.
          
                    The Buyer and the Servicer may rely upon any of
          these representations and warranties, and any of the
          covenants and agreements of the Seller contained herein
          in connection with any transactions pursuant to the
          Pooling and Servicing Agreement.
          
     (f)  Subsection (d) of Section 5.1 is deleted and replaced in
its entirety the following:

          "(d) Security Interests.  Except for the conveyances
     hereunder and under any Assumption Agreement delivered
     pursuant to Section 2.3, (i) such Seller will not sell,
     pledge, assign or transfer any Account or any Receivable to
     any other Person (other than any other Seller), or grant,
     create, incur, assume or suffer to exist any Lien on any
     Account or any Receivable, whether now existing or hereafter
     created, or any interest therein; (ii) such Seller shall
     immediately notify Buyer and the Trustee of the existence of
     any Lien on any Receivable; and (iii) such Seller shall defend
     the right, title and interest of Buyer and its successors and
     assigns in, to and under the Receivables, whether now existing
     or hereafter created, against all claims of third parties
     claiming through or under such Seller; provided, however, that
     nothing in this Section 5.1(d) shall prevent or be deemed to
     prohibit such Seller from suffering to exist upon any of the
     Accounts or Receivables any Liens for state, municipal or
     other local taxes if such taxes shall not at the time be due
     and payable or if such Seller shall concurrently be contesting
     the validity thereof in good faith by appropriate proceedings
     and shall have set aside on its books adequate reserves with
     respect thereto."
     
     (g)  The Receivables Purchase Agreement is hereby further
amended by deleting subsection (j) of Section 5.1 thereof in its
entirety and substituting in lieu thereof the following:

          "(j) Conveyance of Accounts.  Such Seller shall not
     convey, assign, exchange or otherwise transfer the Accounts to
     any Person (other than to any other Seller) prior to the
     termination of this Agreement and the Servicing Agreement
     except pursuant to an Assumption Agreement delivered pursuant
     to Section 2.3."
     
          (h)  Section 5.1 is further amended by adding the following to
the end of such Section 5.1:

          (n)  Sale Treatment.  The Seller agrees to treat this
          conveyance for all purposes (including, without
          limitation, tax and financial accounting purposes) as a
          sale and, to the extent any such reporting is required,
          shall report the transactions contemplated by this
          Agreement on all relevant books, records, tax returns,
          financial statements and other applicable documents as a
          sale of the Receivables to the Buyer.
          
     (h)  Section 6.2 relating to "Optional Repurchases" of
Receivables is deleted in its entirety, all references in Section
6.3 to "Optional Repurchases" and to Section 6.2 are deleted,
Sections 6.3 and 6.4 are renumbered 6.2 and 6.3, respectively, and
Section 6.5 is deleted in its entirety.

     (i)  The address for notices to the Bank contained in Section
9.3 is hereby amended to read as follows:

          140 Industrial Drive
          Elmhurst, Illinois 60126
          Attention:  Richard Ehrle
                     Vice President

     
          Section 1.  Amendments to Schedules.  Schedule 2 to the
Receivables Purchase Agreement is amended to read in its entirety
as attached hereto.

     Section 2.  Assumption Agreement.  The Bank, in connection
with this Amendment, has executed and delivered an Assumption
Agreement that is supplemental to the Receivables Purchase
Agreement, whereby the Bank has agreed to perform every covenant
and obligation of the Seller under the Receivables Purchase
Agreement as hereby amended and shall obtain and have all rights of
Seller under such Receivables Purchase Agreement, as amended,
together with an Officer's Certificate and an Opinion of Counsel
which have been accepted by the Buyer in full satisfaction of the
requirements of Section 5.1(l) of the Receivables Purchase
Agreement.
     
          Section 3.  References to the Receivables Purchase Agreement. 
Upon and after the Effective Time of this Amendment, each reference
to the Receivables Purchase Agreement in any agreement, document or
instrument shall be deemed to be a reference to the Receivables
Purchase Agreement, as amended by this First Amendment, and as the
same may be further amended, restated, supplemented or otherwise
modified from time to time in accordance with Section 9.1 of the
Receivables Purchase Agreement.

     Section 4.  Benefits.  This First Amendment shall be binding
upon, and shall inure to the benefit of, the parties hereto and
their respective successors and assigns and shall benefit the
Trustee on behalf of all Certificateholders.

     Section 5.  Governing Law.  This First Amendment shall be governed by,
and construed in accordance with, the laws of the State of New York.

     Section 6.  Effect.  This Amendment shall become effective as
of the beginning of business on February 2, 1998 (the "Effective
Time").  Except as expressly amended herein, the terms and
conditions of the Receivables Purchase Agreement shall remain in
full force and effect. 

     Section 7.  Counterparts.  This First Amendment may be
executed in any number of counterparts, each of which shall be
deemed to be an original, and all of which shall constitute one and
the same agreement and which shall be binding upon all parties,
their successors and assigns


                             ANNEX
                                
                       Schedule 2 of the
                 Receivables Purchase Agreement
                                
                                
     The above Schedule is amended to include the following
locations of the Bank's chief executive office and locations of
records:

Name of Entity
Place of Business
and Chief Executive Office
Additional 
Locations of Records

National Bank of the Great Lakes
140 Industrial Drive
Elmhurst, Illinois 60126
140 Industrial Drive
Elmhurst, Illinois 60126

331 West Wisconsin Avenue
Milwaukee, Wisconsin 53203

Mailing Address:
140 Industrial Drive
Elmhurst, Illinois 60126


     IN WITNESS WHEREOF, the parties have caused this First
Amendment to be executed under seal by their respective duly
authorized officers as of the date first written above.

     THE COMPANY:

     PROFFITT'S, INC., the successor by merger
       to Younkers, Inc.

     By: /s/ James S. Scully
           Name:  James S. Scully
           Title: Vice President and Treasurer


     THE BUYER:

     YOUNKERS CREDIT CORPORATION

     By: /s/ James S. Scully
           Name:  James S. Scully
           Title:     Vice President and Treasurer


Acknowledged as of the 31st day of January 1998 by the
undersigned duly authorized officer of the Trustee.

The Chase Manhattan Bank, successor by merger to Chemical Bank, as Trustee
under the Younkers Master Trust

By: /s/ Marcus Gustafson
      Name:  Marcus Gustafson
      Title:  Vice President

     
      ===================================================== 
                                
                                
                 CERTIFICATE PURCHASE AGREEMENT
                                
                        (Series 1997-1)
                                
                          by and among
                                
                                
                                
                 PROFFITT'S CREDIT CORPORATION,
                                
                                
                       PROFFITT'S, INC.,
                                
                                
                ENTERPRISE FUNDING CORPORATION,
                                
                                
                RECEIVABLES CAPITAL CORPORATION,
                                
                                
                       NATIONSBANK, N.A.,
                                
                                
                              and
                                
                                
     BANK OF AMERICA NATIONAL TRUST AND SAVINGS ASSOCIATION
                                
                                
                                
                                
                  Dated as of August 21, 1997
                                
                                
           ===========================================


                     TABLE OF CONTENTS
                                
                                
                         ARTICLE I
                                
                        DEFINITIONS
                                
     SECTION 1.1.   Definitions. . . . . . . . . . . . . . . .  2
     SECTION 1.2.   Other Terms. . . . . . . . . . . . . . . . 13
     SECTION 1.3.   Computation of Time Periods . . . . . . .  13
                           
                      ARTICLE II
                           
           PURCHASE OF SENIOR CERTIFICATES
                           
     SECTION 2.1.   Purchase. . . . . . . . . . . . .  . . . .  14
     SECTION 2.2.   Increase of Senior Class Investor Amount. . 14
     SECTION 2.3.   Fees . . . . . . . . . . . . . . . . . . .  17
     SECTION 2.4.   Sharing of Payments, Etc.. . . . . . . . .  17
     SECTION 2.5.   Right of Setoff. . . . . . . . . . . . . .  18
     SECTION 2.6.   Interest Rate; Eurodollar Rate Protection; 
                    Illegality . . . . . . . . . . . . . . . .  18
     SECTION 2.7.   Notice of Reinvestment Termination Date . . 23
                           
                     ARTICLE III
                           
      REPRESENTATIONS, WARRANTIES AND COVENANTS
                           
     SECTION 3.1.   Representations and Warranties of the
                    Transferor . . . . . . . . . . . . . . . . . 24
     SECTION 3.2.   Representations and Warranties of the
                    Servicer. . . . . . . . . . . . . . . . . .  29
     SECTION 3.3.   Covenants of the Transferor . . . . . . . .  32
     SECTION 3.4.   Covenants of the Servicer . . . . . . . . .  43
     SECTION 3.5.   Tax Treatment. . . . . . . . . . . . . . . . 44
     SECTION 3.6.   Conditions Precedent . . . . . . . . . . . . 44
     SECTION 3.7.   Quarterly Certificate. . . . . . . . . . . . 47
     SECTION 3.8.   Periodic Notices and Reports . . . . . . . . 48
                           
                      ARTICLE IV
                           
      INDEMNIFICATION; EXPENSES; RELATED MATTERS
                           
     SECTION 4.1.   Indemnities by the Transferor. . . . . . . . 49
     SECTION 4.2.   Indemnity for Taxes, Reserves and Expenses . 52
     SECTION 4.3.   Taxes. . . . . . . . . . . . . . . . . . . . 55
     SECTION 4.4.   Other Costs, Expenses and Related Matters. . 57
     SECTION 4.5.   Indemnification by Servicer . . . . . . . .  57
                           
                      ARTICLE V
                           
     THE AGENT; BANK COMMITMENT; SENIOR CLASS AGENTS
                           
     SECTION 5.1.   Authorization and Action of Agent. . . . . .  59
     SECTION 5.2.   Agent's Reliance, Etc. . . . . . . . . . . .  60
     SECTION 5.3.   Credit Decision. . . . . . . . . . . . . . .  61
     SECTION 5.4.   Indemnification of the Agent . . . . . . . .  62
     SECTION 5.5.   Successor Agent. . . . . . . . . . . . . . .  62
     SECTION 5.6.   Payments by the Agent. . . . . . . . . . . .  63
     SECTION 5.7.   Bank Commitment; Assignment to Bank Investors.64
     SECTION 5.8.   Authorization and Action of Senior Class Agent69
     SECTION 5.9.   Senior Class Agents' Reliance, Etc. . . . . . 71
     SECTION 5.10.  Credit Decision. . . . . . . . . . . . . . .  72
     SECTION 5.11.  Indemnification of the Senior Class Agent . . 72
     SECTION 5.12.  Successor Senior Class Agent . . . . . . . . .73
     SECTION 5.13.  Payments by the Senior Class Agents. . . . . .74
                           
                      ARTICLE VI
                           
                    MISCELLANEOUS
                           
     SECTION 6.1.   Term of Agreement. . . . . . . . . . . . . . .75
     SECTION 6.2.   Waivers; Amendments. . . . . . . . . . . . . .75
     SECTION 6.3.   Notices, Etc.. . . . . . . . . . . . . . . . .76
     SECTION 6.4.   Governing Law; Submission to Jurisdiction;
                         Integration . . . . . . . . . . . . . . .76
     SECTION 6.5.   Severability . . . . . . . . . . . . . . . . .77
     SECTION 6.6.   Counterparts . . . . . . . . . . . . . . . . .77
     SECTION 6.7.   Successors and Assigns . . . . . . . . . . . .78
     SECTION 6.8.   Confidentiality. . . . . . . . . . . . . . . .78
     SECTION 6.9.   No Bankruptcy Petition Against the Senior 
                         Class Conduits. . . . . . . . . . . . . .79
     SECTION 6.10.  No Recourse. . . . . . . . . . . . . . . . . .79
     SECTION 6.11.  Setoff . . . . . . . . . . . . . . . . . . . .80
     SECTION 6.12.  Further Assurances . . . . . . . . . . . . . .80
                           
                          EXHIBITS
                                
                                
      EXHIBIT A Form of Additional Investment Certificate
                                
     EXHIBIT B Form of Assignment and Assumption Agreement
                                
           EXHIBIT C Form of Secretary's Certificate
                                
                   EXHIBIT D Form of Opinion
                                
            EXHIBIT E Form of Quarterly Certificate
                                
     EXHIBIT F Defined Terms in Financial Covenants
                                
                                EXHIBIT G Proceedings



     CERTIFICATE PURCHASE AGREEMENT (this "Agreement"), dated
as of August 21, 1997, by and among PROFFITT'S CREDIT
CORPORATION, a Nevada corporation (together with its suc-
cessors and permitted assigns, the "Transferor"),
PROFFITT'S, INC., a Tennessee corporation, as servicer
(in such capacity, the "Servicer"), ENTERPRISE FUNDING
CORPORATION, a Delaware corporation (together with its
successors and permitted assigns, "EFC"), RECEIVABLES
CAPITAL CORPORATION, a Delaware corporation (together
with its successors and permitted assigns, "RCC", and
collectively with EFC, the "Purchasers"), NATIONSBANK,
N.A., a national banking association ("NationsBank"), as
agent for the Senior Class Conduits and the Bank Inves-
tors (in such capacity, the "Agent"), as a Senior Class
Agent and individually as a Bank Investor, and BANK OF
AMERICA NATIONAL TRUST AND SAVINGS ASSOCIATION, a nation-
al banking association ("Bank of America"), as a Senior
Class Agent and individually as a Bank Investor.
     
                   W I T N E S S E T H:
                                
          WHEREAS, the Transferor may desire to convey, transfer
     and assign, from time to time, to each of the Senior
     Class Conduits, one or more certificates issued by the
     Proffitt's Credit Card Master Trust pursuant to a master
     pooling and servicing agreement (the "Master Pooling and
     Servicing Agreement") dated as of August 21, 1997 among
     the Transferor, the Servicer and Norwest Bank Minnesota,
     National Association, a national banking association, as
     trustee (the "Trustee") as supplemented by a Series 1997-1
     Supplement dated as of the date hereof (the "Series
     Supplement") among the Transferor, the Servicer and the
     Trustee;
                                
          WHEREAS, the Senior Class Conduits may desire to, and the
     Bank Investors, if requested, shall, accept such convey-
     ance, transfer and assignment of such certificates on the
     te  rms and conditions set forth herein; and
                                
          WHEREAS, the Servicer has joined in this Agreement to
     make certain representations, warranties, covenants and
     agreements for the benefit of the Agent, the Senior Class
     Agents, the Senior Class Conduits and the Bank Investors.
                                
          NOW THEREFORE, the parties hereto hereby agree as
     follows:
                                
                                
                         ARTICLE I
                                
                        DEFINITIONS
                                
          SECTION 1  Definitions.  All capitalized terms used
     herein shall have the meanings herein specified or as
     specified in the Master Pooling and Servicing Agreement
     or the Series Supplement, and shall include in the singu-
     lar number the plural and in the plural number the singu-
     lar:
                                
          "Act" shall mean the Securities Act of 1933, as amended.
                                
          "Additional Investor Amount" shall have the meaning set
     forth in Section 2.2(a) hereof.
                                
          "Additional Investment Certificate" shall mean a
     certificate of the Transferor substantially in the form
     of Exhibit A hereto.
                                
          "Adjusted LIBOR Rate" means, with respect to any period
     during which the return to any Bank Investor or a related
     Program Support Provider is to be calculated by reference
     to the London interbank offered rate, a rate which is
     0.875% in excess of a rate per annum equal to the sum
     (rounded upwards, if necessary, to the next higher 1/100
     of 1%) of (A) the rate obtained by dividing (i) the
     applicable LIBOR Rate by (ii) a percentage equal to 100%
     minus the reserve percentage, if any, used for determin-
     ing the maximum reserve requirement as specified in Regu-
     lation D (including, without limitation, any marginal,
     emergency, supplemental, special or other reserves) that
     is applicable to the Agent during such period in respect
     of eurocurrency or eurodollar funding, lending or liabil-
     ities (or, if more than one percentage shall be so appli-
     cable, the daily average of such percentage for those
     days in such period during which any such percentage
     shall be applicable) plus (B) the then daily net annual
     assessment rate (rounded upwards, if necessary, to the
     nearest 1/100 of 1%) as estimated by the Agent for deter-
     mining the current annual assessment, if any, payable by
     the Agent to the Federal Deposit Insurance Corporation in
     respect of eurocurrency or eurodollar funding, lending or
     liabilities.
                                
          "Affected Assets" shall mean, collectively, the Senior
     Class Certificates and the Trust Property.
                                
          "Agent" shall mean NationsBank, in its capacity as agent
     for the Senior Class Conduits and the Bank Investors, and
     any successor agent appointed pursuant to Article V
     hereof.
                                
          "Agreement" shall mean this Certificate Purchase Agree-
     ment, as it may from time to time be amended, supplement-
     ed or otherwise modified in accordance with the terms
     hereof.
                                
          "Assignment" shall mean, with respect to each Senior
     Class, an assignment pursuant to an Assignment and As-
     sumption Agreement by which a Senior Class Conduit or a
     Bank Investor may assign its interests in the Senior
     Class Certificates, the Senior Class Certificate Princi-
     pal Balance and the Trust Property pursuant to Section
     5.7 hereof.
                                
          "Assignment Amount" shall mean, with respect to each Bank
     Investor at any time, an amount equal to the lesser of
     (a) such Bank Investor's Commitment and (b) the sum of
     (i) the Bank Pro Rata Share for such Bank Investor of the
     Senior Class Certificate Principal Balance for the relat-
     ed Senior Class held by the related Senior Class Conduit
     at such time and (ii) to the extent not paid by the
     Transferor as provided in subsection 5.7(d) hereof, an
     amount equal to all Carrying Costs to accrue with respect
     to each Senior Class through the maturity of all out-
     standing Related Commercial Paper.
                                
          "Assignment and Assumption Agreement" shall mean an
     Assignment and Assumption Agreement substantially in the
     form of Exhibit B hereto.
                                
          "Bank Base Rate" means, a rate per annum equal to the
     greater of (i) the prime rate of interest announced
     publicly by the Agent from time to time, changing when
     and as said prime rate changes (such rate not necessarily
     being the lowest or best rate charged by the Agent) and
     (ii) the sum of (a) 1.50% and (b) the rate equal to the
     weighted average of the rates on overnight 
     Federal funds transactions with members of the Federal
     Reserve System arranged by Federal funds brokers, as
     published for such day (or, if such day is not a Business
     Day, for the next preceding Business Day) by the Federal
     Reserve Bank of New York, or, if such rate is not so
     published for any day that is a Business Day, the average
     of the quotations for such day for such transactions
     received by the Agent from three Federal funds brokers of
     recognized standing selected by it.
                                
          "Bank Investors" shall mean, (i) with respect to the
     Senior Class of which EFC is a member, NationsBank and
     its successors and assigns, (ii) with respect to the
     Senior Class of which RCC is a member, Bank of America
     and its successors and assigns, and (iii) with respect to
     any other Senior Class, the financial institutions speci-
     fied as such in any supplement hereto and their respec-
     tive successors and permitted assigns.
                                
          "Bank of America" shall mean Bank of America National
     Trust and Savings Association, a national banking
     association, together with its successors and permitted
     as signs.
                                
          "Bank Pro Rata Share" shall mean, for each Bank Investor,
     the percentage equivalent of a fraction, the numerator of
     which is the Commitment of such Bank Investor and the
     denominator of which is the sum of the Commitments of all
     Bank Investors in the Senior Class of which such Bank
     Investor is a member.
                                
          "Benefit Plan" shall mean any employee benefit plan as
     defined in Section 3(3) of ERISA which the Transferor or
     any Eligible Originator maintains.
                                
          "Business Taxes" shall mean any Federal, state or local
     income taxes or taxes measured by income, property taxes,
     excise taxes, franchise taxes or other similar taxes.
                                
          "Capitalization" shall have the meaning set forth in
     Exhibit F hereto.
                                
          "Collateral Agent" shall mean, (i) with respect to EFC,
     any Person acting as collateral agent for certain secured
     parties under the EFC commercial paper program and (ii)
     with respect to any other Senior Class Conduit, the
     collateral agent specified in any supplement hereto for
     such Senior Class Conduit, if any.
                                
          "Commercial Paper" shall mean the promissory notes of a
     Senior Class Conduit issued by such Senior Class Conduit
     in the commercial paper market.
                                
          "Commitment" shall mean, for each Bank Investor, the
     commitment of such Bank Investor to make acquisitions
     from the Transferor or the related Senior Class Conduit
     in accordance herewith in an amount not to exceed (i) for
     NationsBank and Bank of America, the dollar amount set
     forth opposite such Bank Investor's signature on the
     signature pages hereto under the heading "Commitment",
     minus the dollar amount of any Commitment or portion
     thereof assigned pursuant an Assignment and Assumption
     Agreement in accordance with Section 5.7 hereof prior to
     the time of determination, plus the dollar amount of any
     increase to such Bank Investor's Commitment consented to
     by such Bank Investor prior to the time of determination,
     (ii) in the case of a Bank Investor for any other Senior
     Class, the amount set forth in any supplement hereto for
     the related Senior Class, minus the dollar amount of any
     Commitment or portion thereof assigned pursuant an As-
     signment and Assumption Agreement in accordance with Sec-
     tion 5.7 hereof prior to the time of determination, plus
     the dollar amount of any increase to such Bank Investor's
     Commitment consented to by such Bank Investor prior to
     the time of determination, and (iii) in the case of any
     permitted assignee of a Bank Investor pursuant to Section
     5.7 hereof, the amount set forth in the Assignment and
     Assumption Agreement pursuant to which such assignee ac-
     quired its interest in the Senior Class Certificates, the
     Senior Class Investor Amount and the Trust Property,
     minus the dollar amount of any Commitment or portion
     thereof assigned pursuant an Assignment and Assumption
     Agreement in accordance with Section 5.7 hereof prior to
     the time of determination, plus the dollar amount of any
     increase to such Bank Investor's Commitment consented to
     by such Bank Investor prior to the time of determination.
                                
          "Commitment Termination Date" shall mean August 20, 1998,
     or such later date to which the Commitment Termination
     Date may be extended by the Transferor, the Senior Class
     Agents and the Bank Investors not later than 30 days
     prior to the then current Commitment Termination Date.
                                
          "Consolidated EBITDA" shall have the meaning set forth in
     Exhibit F hereto.
                                
          "Consolidated Fixed Charge Coverage Ratio" shall have the
     meaning set forth in Exhibit F hereto.
                                
          "Consolidated Funded Senior Indebtedness" shall have the
     meaning set forth in Exhibit F hereto.
                                
          "Consolidated Total Funded Indebtedness" shall have the
     meaning set forth in Exhibit F hereto.
                                
          "Defined Benefit Plan" shall mean a "defined benefit
     plan" as defined in Section 3(35) of ERISA which is or
     was at any time during the current year or the immedi-
     ately preceding five years contributed to by the Trans-
     feror, any Eligible Originator or any ERISA Affiliate of
     the Transferor or any Eligible Originator on behalf of
     its employees.
                                
          "Early Collection Fee" means, for any funding period
     (such funding period to be determined without regard to
     the last sentence in Section 2.6(a) hereof) during which
     the portion of the Senior Class Certificate Principal
     Balance that was allocated to such funding period is
     reduced for any reason whatsoever, the excess, if any, of
     (i) the additional Carrying Costs that would have accrued
     during such funding period if such reductions had not
     occurred, minus (ii) the income, if any, received by the
     recipient of such reductions from investing the proceeds
     of such reductions.
                                
          "EFC" shall mean Enterprise Funding Corporation, a
     Delaware corporation, together with its successors and
     permitted assigns.
                                
          "Eligible Receivables" shall mean (solely for
     the purposes of any Program Support Agreement), as of any
     day, all Principal Receivables other than Ineligible
     Receivables.
     
          "ERISA" shall mean the Employee Retirement
     Income Security Act of 1974, as amended from time to time,
     and the regulations promulgated and the rulings issued
     thereunder.
     
          "ERISA Affiliate" shall mean, with respect to
     any Person, (i) any corporation which is a member of the
     same controlled group of corporations (within the meaning
     of Section 414(b) of the Internal Revenue Code) as such
     Person; (ii) a trade or business (whether or not incorpo-
     rated) under common control (within the meaning of Section
     414(c) of the Internal Revenue Code) with such Person; or
     (iii) for purposes of Code Section 412, a member of the
     same affiliated service group (within the meaning of Sec-
     tion 414(m) of the Internal Revenue Code) as such Person,
     any corporation described in clause (i) above or any trade
     or business described in clause (ii) above.
     
          "Excluded Taxes" shall have the meaning set
     forth in Section 4.3 hereof.
     
          "Fee Letter" shall mean, collectively, the
     letter agreement or agreements, dated the date hereof, (i)
     among the Transferor and the Senior Class Conduits and (ii)
     among the Transferor, the Agent and the Senior Class Agents
     on behalf of the Bank Investors, in each case, with respect
     to the fees to be paid by the Transferor hereunder, as
     amended, modified or supplemented from time to time.
     
          "GAAP" shall mean generally accepted account-
     ing principles set forth in the opinions and pronouncements
     of the Accounting Principles Board of the American Insti-
     tute of Certified Public Accountants and statements and
     pronouncements of the Financial Accounting Standards Board
     or in such other statements by such accounting profession,
     which are in effect as of the date of this Agreement.
     
          "Guaranty" shall mean, with respect to any
     Person any agreement by which such Person assumes, guaran-
     tees, endorses, contingently agrees to purchase or provide
     funds for the payment of, or otherwise becomes liable upon,
     the obligation of any other Person, or agrees to maintain
     the net worth or working capital or other financial
     condition of any other Person or otherwise assures any
     other creditor of such other Person against loss, includ-
     ing, without limitation, any comfort letter, operating
     agreement or take-or-pay contract and shall include,
     without limitation, the contingent liability of such Person
     in connection with any application for a letter of credit.
     
          "Indemnified Amounts" shall have the meaning
     set forth in Section 4.1 hereof.
     
          "Indemnified Parties" shall have the meaning
     set forth in Section 4.1 hereof.
     
          "Law" shall mean applicable any law (including
     common law), constitution, statute, treaty, regulation,
     rule, ordinance, order, injunction, writ, decree or award
     of any Official Body.
     
          "LIBOR Rate" means, with respect to any
     funding period, the rate per annum (rounded upwards, if
     necessary, to the nearest 1/100 of 1%) appearing on
     Telerate Page 3750 (or any successor page) as the London
     interbank offered rate for deposits in U.S. dollars at ap-
     proximately 11:00 a.m. (London time) two London Business
     Days prior to the first day of such funding period for a
     term of one month or three months, as determined in accor-
     dance with Section 2.6 hereof.  If for any reason such rate
     is not available, the term "LIBOR Rate" shall mean, for any
     funding period, the rate per annum (rounded upwards, if
     necessary, to the nearest 1/100 of 1%) appearing on Reuters
     Screen LIBO Page as the London interbank offered rate for
     deposits in dollars at approximately 11:00 a.m. (London
     time) two London Business Days prior to the first day of
     such funding period for a term of one month or three
     months, as applicable; provided, however, if more than one
     rate is specified on the Reuters Screen LIBO Page, the
     applicable rate shall be the arithmetic mean of all such
     rates.  If for any reason neither of such rates is avail-
     able, the term "LIBOR Rate" shall mean, for any funding
     period, the rate at which deposits in U.S. dollars  are
     offered to the Agent in the London interbank market at ap-
     proximately 11:00 a.m. (London time) two London Business
     Days prior to the first day of such funding period for a
     term of one month or three months, as applicable.
     
          "London Business Day" shall mean, with respect
     to the determination of the LIBOR Rate, any Business Day
     other than a Business Day on which banking institutions in
     London, England trading in dollar deposits in the London
     interbank market are authorized or obligated by law or
     executive order to be closed.
     
          "Majority Investors" shall mean at any time,
     with respect to a Senior Class, Persons consisting of the
     Bank Investors for such Senior Class and assignees thereof
     which hold commitments in respect of the Senior Class
     Facility Limit aggregating in excess of 51% of the applica-
     ble Senior Class Facility Limit as of such date.
     
          "Master Pooling and Servicing Agreement" shall
     have the meaning specified in the recitals hereto.
     
          "Material Adverse Effect" shall mean any event
     or condition which would have a material adverse effect on
     (i) the collectibility of the Receivables considered in the
     aggregate, (ii) the condition (financial or otherwise),
     businesses or the property of the Transferor or Proffitt's
     and its subsidiaries taken as a whole, (iii) the ability of
     the Transferor or any Eligible Originator to perform its
     respective obligations under the Transaction Documents to
     which it is a party and (iv) the interests of the Agent,
     any Senior Class Agents, any Senior Class Conduit or any
     Bank Investor under the Transaction Documents.
     
          "McRae's" shall mean McRae's, Inc., a Missis-
     sippi corporation.
     
          "Merrill" shall mean Merrill Lynch Money Mar-
     kets Inc., a Delaware corporation.
     
          "Multiemployer Plan" shall mean a
     "multiemployer plan" as defined in Section 4001(a)(3) of
     ERISA which is or was at any time during the current year
     or the immediately preceding five years contributed to by
     the Transferor, any Eligible Originator or any ERISA Affil-
     iate of the Transferor or any Eligible Originator on behalf
     of its employees.
     
          "NationsBank" shall mean NationsBank, N.A., a
     national banking association, together with its successors
     and permitted assigns.
     
          "Net Asset Test" shall mean, with respect to
     any date of determination, in connection with an assignment
     of the Senior Class Certificates held by a Senior Class
     Conduit to the related Bank Investors, that the related
     Subordinate Class Investor Amount as of the last day of the
     prior Monthly Period is equal to or greater than zero.
     
          "Net Investment" means (solely for the
     purposes of this Agreement and any Program Support Agree-
     ment), as of any date, the Senior Class Certificate
     Principal Balance with respect to the Senior Class of which
     EFC is a member.
     
          "Official Body" shall mean any government or
     political subdivision or any agency, authority, bureau,
     central bank, commission, department or instrumentality of
     any such government or political subdivision, or any court,
     tribunal, grand jury or arbitrator, in each case whether
     foreign or domestic.
     
          "Other Transferor" shall mean any Person other
     than the Transferor that has entered into a receivables
     purchase agreement, transfer and administration agreement
     or other similar agreement with a Senior Class Conduit.
     
          "PBGC" shall mean the Pension Benefit Guaranty
     Corporation or any other entity succeeding to the functions
     currently performed by the Pension Benefit Guaranty
     Corporation.
     
          "Potential Pay Out Event" shall mean an event
     which, but for the lapse of time or the giving of notice,
     or both, would constitute a Pay Out Event.
     
          "Program Support Agreement" shall mean an
     agreement between a Senior Class Conduit and a Program
     Support Provider evidencing the obligation of such Program
     Support Provider to provide liquidity support, credit
     enhancement or asset purchase facilities for or in respect
     of any assets or liabilities of any Senior Class Conduit in
     connection with the issuance by such Senior Class Conduit
     of Commercial Paper.
     
          "Program Support Provider" shall mean the
     Person or Persons who will provide liquidity or program
     support to a Senior Class Conduit in connection with the
     issuance by such Senior Class Conduit of Commercial Paper.
     
          "Purchasers" shall have the meaning specified
     in the preamble to this Agreement.
     
          "RCC" shall mean Receivables Capital Corpora-
     tion, a Delaware corporation, together with its successors
     and permitted assigns.
     
          "Recipient" shall have the meaning set forth
     in Section 2.4 hereof.
     
          "Records" shall mean all Account Agreements
     and other documents, books, records and other information
     (including, without limitation, computer programs, tapes,
     discs, punch cards, data processing software and related
     property and rights) maintained with respect to Receivables
     and the related Obligors.
     
          "Reinvestment Termination Date" shall mean the
     Business Day on which the Agent or a Senior Class Agent
     delivers to the Transferor (and, in the case of notice from
     a Senior Class Agent, to the Agent) written notice that a
     Senior Class Conduit has elected not to maintain its inter-
     est in the related Senior Class Investor Amount; unless, on
     such Business Day, the related Bank Investors accept an as-
     signment of the Senior Class Certificate Principal Balance
     with respect to the related Senior Class.  Any such notice
     shall be effective on the Business Day given if such notice
     is given by 11:00 a.m. (New York time) on such Business Day
     and shall be effective on the immediately succeeding
     Business Day if such notice is given after 11:00 a.m. (New
     York time) on such Business Day.
     
          "Related Commercial Paper" shall mean (i) with
     respect to EFC, Commercial Paper issued by EFC all or a
     portion of the proceeds of which were used to finance the
     acquisition of an interest in the Senior Class Certifi-
     cates, (ii) with respect to RCC, Commercial Paper that is
     allocated, in whole or in part, by RCC or its administrator
     to fund or maintain the interest of RCC in the Senior Class
     Certificates, and (iii) with respect to any other Senior
     Class Conduit, the Commercial Paper specified as "Related
     Commercial Paper" in any supplement hereto.
     
          "Reportable Event" shall mean any of the
     events set forth in Section 4043(b) of ERISA, other than
     those events for which notice to the PBGC is waived under
     applicable PBGC regulations.
     
          "Section 4.2 Costs" shall have the meaning set
     forth in Section 4.2 hereof.
     
          "Senior Class" shall mean each group of Senior
     Certificateholders consisting of a multi-seller commercial
     paper conduit, the related Bank Investors and their
     respective assigns and participants.
     
          "Senior Class Agent" shall mean, (i) with
     respect to the Senior Class of which EFC is a member,
     NationsBank, (ii) with respect to the Senior Class of which
     RCC is a member, Bank of America, and (iii) with respect to
     any other Senior Class, the financial institution or other
     Person identified in any supplement hereto for such Senior
     Class.
     
          "Senior Class Conduit" shall mean, with
     respect to any Senior Class, the Certificateholder in such
     Senior Class which is a multi-seller commercial paper con-
     duit (and if more than one Certificateholder in such Senior
     Class is a multi-seller commercial paper conduit, "Senior
     Class Conduit" shall mean such Certificateholders collec-
     tively).
     
          "Senior Class Facility Limit" shall mean, (i)
     with respect to the Senior Class of which EFC is a member,
     $75,000,000, and (ii) with respect to the Senior Class of
     which RCC is a member, $50,000,000, and (iii) with respect
     to any other Class, the amount indicated in any supplement
     hereto for such Senior Class; provided that in each case
     such amount may not at any time exceed the aggregate
     Commitments for the related Bank Investors.
     
          "Series Supplement" shall have the meaning
     specified in the recitals hereto.
     
          "Subordinated Note" shall have the meaning
     specified in the Receivables Purchase Agreements.
     
          "Taxes" shall have the meaning set forth in
     Section 4.3 hereof.
     
          "Telerate Page 3750" shall mean the British
     Bankers Association Libor Rates (determined at 11:00 a.m.
     London time) that are published by Dow Jones Telerate, Inc.
     
          "Termination Date" shall mean the earliest of
     (i) the Business Day designated by the Transferor to the
     Agent and each Senior Class Agent as the termination date
     at any time following 60 days' written notice to the Agent
     and each Senior Class Agent, (ii) the date on which a Pay
     Out Event is declared or automatically occurs pursuant to
     the Master Pooling and Servicing Agreement or the Series
     Supplement, (iii) the Stated Series Termination Date, (iv)
     two Business Days prior to the Commitment Termination Date,
     (v) the Reinvestment Termination Date and (vi) the date on
     which a Program Support Agreement shall have terminated.
     
          "Termination Event" shall, solely for the
     purposes of this Agreement and any Program Support Agree-
     ment, have the same meaning as "Pay Out Event" under the
     Master Pooling and Servicing Agreement and the Series
     Supplement.
     
          "Transaction Costs" shall have the meaning set
     forth in Section 4.4 hereof.
     
          "Transaction Documents" shall mean, collec-
     tively, this Agreement, each Receivables Purchase Agree-
     ment, the Master Pooling and Servicing Agreement, the
     Series Supplement, the Fee Letter, the Certificates and all
     of the other instruments, documents and other agreements
     executed and delivered by the Transferor or any Eligible
     Originator in connection with any of the foregoing in
     connection with Series 1997-1, in each case, as the same
     may be amended, restated, supplemented or otherwise
     modified from time to time.
     
          "Transferor" shall mean Proffitt's Credit
     Corporation, a Nevada corporation, together with its suc-
     cessors and permitted assigns.
     
          SECTION 2  Other Terms.  All accounting terms
     not specifically defined herein shall be construed in
     accordance with GAAP.  The symbol "$" shall mean the lawful
     currency of the United States of America.  All terms used
     in Article 9 of the UCC in the State of New York, and not
     specifically defined herein, are used herein as defined in
     such Article 9.
     
          SECTION 3  Computation of Time Periods. 
     Unless otherwise stated in this Agreement, in the compu-
     tation of a period of time from a specified date to a later
     specified date, the word "from" means "from and including",
     the words "to" and "until" each means "to but excluding",
     and the word "within" means "from and excluding a specified
     date and to and including a later specified date".  The
     definitions of all terms defined herein shall include the
     singular as well as the plural form of such terms and the
     masculine of such terms as well as the feminine and neuter
     genders of such terms.  
     

                         ARTICLE II
     
               PURCHASE OF SENIOR CERTIFICATES
     
          SECTION 1  Purchase.  Upon the terms and
     subject to the conditions set forth herein, (x) the
     Transferor may, at its option, convey, transfer and assign
     to the Purchasers or the Bank Investors, as applicable, and
     (y) the Purchasers may, at their respective option, or the
     Bank Investors shall, if the related Purchaser determines
     not to so accept and if so requested, accept such convey-
     ance, transfer and assignment from the Transferor of, with-
     out recourse except as provided herein and in the other
     Transaction Documents, on the Closing Date, Senior Class
     Certificates in the aggregate face amount of $125,000,000. 
     Such Senior Class Certificates shall accrue interest as de-
     scribed in the Master Pooling and Servicing Agreement, as
     supplemented by the Series Supplement, from and including
     the Closing Date.  Such Senior Class Certificates, if pur-
     chased by (i) EFC or the related Bank Investors, shall be
     delivered to and be registered in the name of "NationsBank,
     N.A., as agent for the members of the Senior Class of which
     Enterprise Funding Corporation and NationsBank, N.A. are
     members" and shall be in the face amount of $75,000,000 and
     (ii) RCC or the related Bank Investors, shall be delivered
     to and be registered in the name of "Bank of America Na-
     tional Trust and Savings Association, as agent for the mem-
     bers of the Senior Class of which Receivables Capital
     Corporation and Bank of America National Trust and Savings
     Association are members" and shall be in the face amount of
     $50,000,000.
     
          SECTION 2  Increase of Senior Class Investor
     Amount.
               (a)  Upon the terms and subject to the
     conditions set forth herein and provided that neither the
     Commitment Termination Date nor the Termination Date
     (excluding, in the case of the Bank Investors, a "Termina-
     tion Date" occurring as a result of clause (iv) or (v) of
     the definition of "Termination Date") shall have occurred,
     (x) the Transferor may, at its option, on any Distribution
     Date during the Revolving Period, after delivery to the
     Agent and each Senior Class Agent of an Additional Invest-
     ment Certificate (to be received by the Agent and each
     Senior Class Agent not later than 12 noon, New York City
     time, on the second Business Day prior to the Distribution
     Date on which the proposed increase in the Senior Class In-
     vestor Amount is to occur), convey, transfer and assign to
     the Senior Class Conduits or the Bank Investors, as
     applicable, and (y) the Senior Class Conduits may, at their
     respective option, or the Bank Investors shall, if the
     related Senior Class Conduit has assigned its interest in
     the Senior Class Certificate Principal Balance in whole to
     the related Bank Investors and if so requested under
     subsection 2.2(b), accept such conveyance, transfer and as-
     signment from the Transferor of, without recourse except as
     provided herein and in the other Transaction Documents, on
     the following Distribution Date, an additional undivided
     interest in the Trust in the amount specified in such
     Additional Investment Certificate (each, an "Additional In-
     vestor Amount"); provided that (i) such Additional Investor
     Amount shall not cause the Senior Class Certificate Balance
     for any Class plus the Interest Component of all Related
     Commercial Paper issued by the related Senior Class Conduit
     and then outstanding, if any, to exceed the Senior Class
     Facility Limit for such Class, (ii) after giving effect to
     such Additional Investor Amount, the Transferor Amount as
     of the Determination Date immediately preceding such
     Distribution Date and as reported in such Additional
     Investment Certificate, shall not be less than the Minimum
     Transferor Amount, (iii) after giving effect to such
     Additional Investor Amount, the Subordinate Class Investor
     Amount, as of the Business Day immediately preceding the
     date of the Additional Investment Certificate and as
     reported in such Additional Investment Certificate, shall
     not be less than the Minimum Enhancement Amount, (iv) no
     Potential Pay Out Event or Pay Out Event shall have oc-
     curred and be continuing and (v) all of the representations
     and warranties of the Transferor and the Servicer made
     herein shall be true and correct as of such date (except to
     the extent any such representation or warranty expressly
     relates to an earlier date).  The Senior Class Conduits or
     the Bank Investors, as the case may be, shall acquire such
     additional interest in consideration of the Senior Class
     Conduits' or the Bank Investors', as the case may be, pay-
     ment to the Transferor in immediately available funds of
     the Additional Investor Amount for the related Senior
     Class, and the Senior Class Investor Amount for each Senior
     Class shall be increased to be equal to the Senior Class
     Investor Amount immediately prior to such acquisition plus
     the Additional Investor Amount for such Senior Class so ac-
     quired.  Each Additional Investor Amount shall be an amount
     that results in the acquisition by each Senior Class of an
     Additional Investor Amount of not less than $500,000 and
     integral multiples of $100,000 in excess thereof.  Each
     acquisition of an Additional Investor Amount hereunder by
     a Senior Class shall be made ratably in accordance with
     their respective Senior Class Facility Limits.  Each acqui-
     sition of an Additional Investor Amount hereunder by the
     Bank Investors of a Senior Class (in the aggregate) shall
     be made ratably in accordance with the respective Commit-
     ments of such Bank Investors.
     
               (b)  If a Senior Class Conduit elects not to
     acquire any such Additional Investor Amount, the Transferor
     (i) may withdraw its request that the Senior Class Conduits
     acquire such Additional Investor Amount or (ii) may request
     the related Bank Investors to accept an assignment of the
     Additional Investor Amount for the related Senior Class
     Conduit, in which case, if the Net Asset Test applicable to
     the related Senior Class is met, the Senior Class Certifi-
     cate Principal Balance for such Senior Class Conduit, prior
     to such request to acquire such Additional Investor Amount,
     shall be assigned to the related Bank Investors; provided,
     however, that if the Net Asset Test applicable to the
     related Senior Class is not met, such assignments shall not
     be made and the Transferor shall be deemed to have with-
     drawn its request that the Bank Investors acquire such
     Additional Investor Amounts.  The Transferor may not re-
     quest and no Bank Investor shall acquire an Additional In-
     vestor Amount on or after the occurrence and during the
     continuation of a Potential Pay Out Event or a Pay Out
     Event.
     
               (c)  In the event the Transferor requests
     the Senior Class Conduits or any or all Bank Investors to
     make any such acquisition of additional interests in the
     Trust, the Transferor shall indemnify each Senior Class
     Conduit and each such Bank Investor against any loss or ex-
     pense incurred by any Senior Class Conduit or any such Bank
     Investor, either directly or indirectly (including, in the
     case of the Senior Class Conduits, through a Program
     Support Agreement), as a result of any failure by the
     Transferor to complete any such acquisition of an Addi-
     tional Investor Amount (other than as a result of an
     election by such Senior Class Conduit not to acquire such
     Additional Investor Amount) including, without limitation,
     any loss or reasonable out-of-pocket expenses incurred by
     the Senior Class Conduits or any such Bank Investor, either
     directly or indirectly (including, in the case of the
     Senior Class Conduits, pursuant to a Program Support Agree-
     ment), by reason of the liquidation or reemployment of
     funds acquired by the Senior Class Conduits (or any Program
     Support Provider) or any such Bank Investor (including,
     without limitation, funds obtained by issuing commercial
     paper or promissory notes or obtaining deposits as loans
     from third parties) for the Senior Class Conduits to fund
     such acquisition of an Additional Investor Amount.
     
               (d)  Each acquisition of an Additional
     Investor Amount shall be subject to the further condition
     precedent that, prior to the date of such acquisition, the
     Transferor shall have delivered to the Agent and each
     Senior Class Agent on the date that the Additional In-
     vestment Certificate is delivered under subsection 2.2(a),
     a certification in form and substance satisfactory to the
     Agent and each Senior Class Agent, dated the date that such
     certificate is delivered, that the conditions specified in
     clauses (i), (ii), (iii), (iv), and (v) of subsection
     2.2(a) have been satisfied (it being understood that such
     certification may be included on the face of the Additional
     Investment Certificate).
     
          SECTION 3  Fees.  The Transferor shall pay
     such fees as are set forth in the Fee Letter at the times
     and in the amounts set forth therein.
     
          SECTION 4  Sharing of Payments, Etc. If any
     Senior Class Conduit or any Bank Investor (for purposes of
     this Section only, a "Recipient") shall obtain any payment
     (whether voluntary, involuntary, through the exercise of
     any right of setoff, or otherwise) on account of Senior
     Class Certificates owned by it (other than pursuant to
     Section 2.2(c) or Section 2.3 or Article IV hereof) in
     excess of its ratable share of payments on account of
     Senior Class Certificates obtained by the Senior Class
     Conduits and/or the Bank Investors entitled thereto, such
     Recipient shall forthwith purchase from the Senior Class
     Conduits and/or the Bank Investors entitled to a share of
     such amount participations in the Senior Class Certificates
     owned by such Persons as shall be necessary to cause such
     Recipient to share the excess payment ratably with each
     such other Person entitled thereto; provided, however, that
     if all or any portion of such excess payment is thereafter
     recovered from such Recipient, such purchase from each such
     other Person shall be rescinded and each such other Person
     shall repay to the Recipient the purchase price paid by
     such Recipient for such participation to the extent of such
     recovery, together with an amount equal to such other
     Person's ratable share (according to the proportion of (a)
     the amount of such other Person's required payment to (b)
     the total amount so recovered from the Recipient) of any
     interest or other amount paid or payable by the Recipient
     in respect of the total amount so recovered.
     
          SECTION 5  Right of Setoff.  Without in any
     way limiting the provisions of Section 2.4, each of the
     Senior Class Conduits and the Bank Investors is hereby
     authorized (in addition to any other rights it may have) at
     any time after the Termination Date or during the continu-
     ance of a Potential Pay Out Event to setoff, appropriate
     and apply (without presentment, demand, protest or other
     notice which are hereby expressly waived) any deposits and
     any other indebtedness held or owing by a Senior Class
     Conduit or a Bank Investor to, or for the account of, the
     Transferor against all amounts owing by the Transferor to
     such Senior Class Conduit or Bank Investor under this
     Agreement (even if contingent or unmatured), provided that
     no Senior Class Conduit and no Bank Investor shall setoff
     against any property of the Transferor which shall have
     been pledged to the Trust or in which the Trust shall have
     been granted an interest.
     
          SECTION 6  Interest Rate; Eurodollar Rate Pro-
     tection; Illegality.
     
               (a)  Prior to the Termination Date.  At all
     times hereafter, but prior to the Termination Date, and not
     with respect to any portion of the Senior Class Certificate
     Principal Balance held by any Bank Investor, the Transferor
     may, subject to the applicable Senior Class Agent's
     approval and the limitations described below, request that
     the Senior Class Certificate Principal Balance held by a
     Senior Class Conduit be allocated among one or more funding
     periods, so that the aggregate amounts so allocated with
     respect to such Senior Class Conduit at all times shall
     equal the Senior Class Certificate Principal Balance held
     by such Senior Class Conduit.  The Transferor shall give
     each Senior Class Agent irrevocable notice by telephone of
     the new requested funding period(s) at least two (2) Busi-
     ness Days prior to the expiration of any then existing
     funding period for purposes of determining the LIBOR Rate
     applicable to such funding period; provided, however, that
     the applicable Senior Class Conduit or the related Senior
     Class Agent may select, in its sole discretion, any such
     new funding period if (i) the Transferor fails to provide
     such notice on a timely basis or (ii) such Senior Class
     Conduit or the related Senior Class Agent determines, in
     its sole discretion, that the funding period requested by
     the Transferor is unavailable or for any reason commer-
     cially undesirable.  Each Senior Class Conduit confirms
     that it is its intention to fund all or substantially all
     of the Senior Class Certificate Principal Balance held by
     such Senior Class Conduit by issuing Related Commercial
     Paper; provided that such Senior Class Conduit or the
     related Senior Class Agent may determine, from time to
     time, in its sole discretion, that funding such Senior
     Class Certificate Principal Balance by means of Related
     Commercial Paper is not possible or is not desirable for
     any reason.  In the case of any funding period outstanding
     upon the Termination Date, such funding period shall end on
     such date.  In the case of the Senior Class of which EFC or
     RCC is a member, if any Program Support Provider acquires
     from EFC or RCC an interest in the Senior Class Certificate
     Principal Balance held by EFC or RCC, then in the case of
     EFC NationsBank and in the case of RCC Bank of America, on
     behalf of such Program Support Provider, may exercise the
     right of selection granted to EFC or RCC, as applicable, or
     its related Senior Class Agent hereby then the initial
     funding period applicable to any such interest shall be a
     period of not greater than 14 days and shall accrue
     Carrying Costs on the basis of the Bank Base Rate and
     thereafter, provided that the Termination Date shall not
     have occurred, Carrying Costs shall accrue on the basis of
     either the Bank Base Rate or the Adjusted LIBOR Rate (with
     a funding period of either one month or three months), as
     determined by NationsBank or Bank of America, as applica-
     ble.
     
          Any portion of the Senior Class Certificate
     Principal Balance transferred to the Bank Investors (or any
     of them) pursuant to this Agreement prior to the Termina-
     tion Date, shall initially bear interest at the Bank Base
     Rate for a period of not greater than 14 days.  Thereafter,
     with respect to such portion of the Senior Class Certifi-
     cate Principal Balance and with respect to any other por-
     tion of the Senior Class Certificate Principal Balance held
     by the Bank Investors (or any of them), provided that the
     Termination Date shall not have occurred, the interest rate
     applicable thereto shall be, at the Transferor's option,
     either the Bank Base Rate or the Adjusted LIBOR Rate for
     such period as may be specified by the Transferor.  The
     Transferor shall give the applicable Senior Class Agent
     irrevocable notice by telephone of each requested funding
     period (which funding period in the case of the Adjusted
     LIBOR Rate shall be a period of either one or three months)
     at least two (2) Business Days prior to the expiration of
     any then existing funding period; provided, however, that
     such Senior Class Agent may select, in its sole discretion,
     the term of any such subsequent funding period and the rate
     applicable thereto if (i) the Transferor fails to provide
     such notice on a timely basis or (ii) such Senior Class
     Agent determines, in its sole discretion, that the request-
     ed funding period is unavailable or for any reason commer-
     cially undesirable.  Each Senior Class Agent confirms that
     it is its intention to fund all or substantially all of the
     Senior Class Certificate Principal Balance funded by the
     related Bank Investors at the Adjusted LIBOR Rate; provided
     that such Senior Class Agent may determine, from time to
     time, in its sole discretion, that funding the related
     Senior Class Certificate Principal Balance by such means is
     not possible or is not desirable for any reason.  In the
     case of any funding period outstanding upon the occurrence
     of the Termination Date, such funding period shall end on
     the date of such occurrence.
     
               (b)  After the Termination Date.  At all
     times on and after the Termination Date, the Senior Class
     Certificate Principal Balance (or applicable portion
     thereof) shall bear interest at the Bank Base Rate plus
     2.0%.
     
               (c)  Eurodollar Rate Protection.  If a
     Senior Class Agent is unable to obtain on a timely basis
     the information necessary to determine the LIBOR Rate for
     any proposed funding period, then
     
               (i)  the Senior Class Agent shall forthwith
            notify the Bank Investors and the Transferor that the
            Adjusted LIBOR Rate cannot be determined for such
            funding period, and
     
               (ii)  while such circumstances exist, none
            of the Senior Class Agents, the Bank Investors or the
            Agent shall allocate the Senior Class Certificate
            Principal Balance purchased during such period or
            reallocate the Senior Class Certificate Principal Bal-
            ance allocated to any then existing funding period
            ending during such period, to a funding period which
            accrues Carrying Costs on the basis of the Adjusted
            LIBOR Rate.
     
          If, with respect to any outstanding funding
     period which accrues Carrying Costs on the basis of the
     Adjusted LIBOR Rate, the Senior Class Conduits or any of
     the Bank Investors owning any interest in Senior Class
     Certificates notifies the Senior Class Agent that it or any
     Program Support Provider is unable to obtain matching
     deposits in the London interbank market to fund its
     purchase or maintenance of such interest in the Senior
     Class Certificates or that the Adjusted LIBOR Rate applica-
     ble to the Senior Class Certificate Principal Balance will
     not adequately reflect the cost to the Person of funding or
     maintaining its respective interest in the Senior Class
     Certificates for such funding period then the Senior Class
     Agent shall forthwith so notify the Transferor, whereupon
     neither any Senior Class Conduit nor the Bank Investors, as
     applicable, shall, while such circumstances exist, allocate
     any Senior Class Certificate Principal Balance acquired
     during such period or reallocate the Senior Class Certif-
     icate Principal Balance allocated to any funding period
     ending during such period, to a funding period which
     accrues Carrying Costs on the basis of the Adjusted LIBOR
     Rate.
     
               (d)  Illegality.  Notwithstanding any other
     provision of this Agreement, if a Senior Class Conduit or
     any of the Bank Investors, as applicable, shall notify the
     Senior Class Agent that such Person has determined (or has
     been notified by any Program Support Provider) that the
     introduction of or any change in or in the interpretation
     of any law or regulation makes it unlawful (either for a
     Senior Class Conduit, such Bank Investor, or such Program
     Support Provider, as applicable), or any central bank or
     other governmental authority asserts that it is unlawful,
     for the Senior Class Conduit, such Bank Investor or such
     Program Support Provider, as applicable, to fund the
     purchases or maintenance of the Senior Class Certificate
     Principal Balance at the Adjusted LIBOR Rate, then (x) as
     of the effective date of such notice from such Person to
     the Senior Class Agent, the obligation or ability of such
     Senior Class Conduit or such Bank Investor, as applicable,
     to fund its purchase or maintenance of the Senior Class
     Certificate Principal Balance at the Adjusted LIBOR Rate
     shall be suspended until such Person notifies the Senior
     Class Agent that the circumstances causing such suspension
     no longer exist and (y) such Senior Class Certificate Prin-
     cipal Balance allocated to each funding period which ac-
     crues Carrying Costs on the basis of the Adjusted LIBOR
     Rate in which such Person owns an interest shall either (1)
     if such Person may lawfully continue to maintain such
     interest in the Senior Class Certificate Principal Balance
     at the Adjusted LIBOR Rate until the last day of the appli-
     cable funding period, be reallocated on the last day of
     such funding period to another funding period in respect of
     which the Senior Class Certificate Principal Balance
     allocated thereto accrues Carrying Costs on a basis other
     than the Adjusted LIBOR Rate or (2) if such Person shall
     determine that it may not lawfully continue to maintain
     such interest in the Senior Class Certificate Principal
     Balance at the Adjusted LIBOR Rate until the end of the
     applicable funding period, such Person's share of the
     Senior Class Certificate Principal Balance allocated to
     such funding period shall be deemed to accrue Carrying
     Costs on the basis of the Bank Base Rate from the effective
     date of such notice until the end of such funding period.
     
               (e)  Compensation.  The Transferor shall
     compensate each Senior Class Conduit and each Bank Inves-
     tor, upon its written request (which request shall set
     forth in reasonable detail the basis for requesting such
     amounts), for all reasonable losses, out-of-pocket expenses
     and liabilities (including, without limitation, any
     interest paid by such Senior Class Conduit or Bank Investor
     to lenders of funds borrowed by it to make or carry any
     Senior Class Certificate Principal Balance and any loss
     sustained by such Senior Class Conduit or Bank Investor in
     connection with the re-employment of such funds), which
     such Senior Class Conduit or Bank Investor actually sus-
     tains if any payment in respect of any portion of the
     Senior Class Certificate Principal Balance funded by such
     Senior Class Investor or Bank Investor at a fixed rate
     occurs on a date which is not a day agreed upon by the
     Transferor and such Senior Class Conduit or Bank Investor.
     
          SECTION 7  Notice of Reinvestment Termination
     Date.  A Senior Class Conduit that elects not to maintain
     its interest in the related Senior Class Investor Amount
     shall use commercially reasonable efforts to give the
     related Senior Class Agent and the Agent two (2) Business
     Days prior written notice of such election; provided that
     prior notice shall not be required if such election is as
     a result of such Senior Class Conduit's inability to issue
     Commercial Paper in the commercial paper market; and
     provided further that the Senior Class Conduit shall give
     the related Senior Class Agent and the Agent notice
     immediately after such election is made by such Senior
     Class Conduit.  The Agent shall use its reasonable efforts
     to give the Transferor by facsimile immediate written
          notice of such election.


                         ARTICLE III
     
          REPRESENTATIONS, WARRANTIES AND COVENANTS
     
          SECTION 1  Representations and Warranties of
     the Transferor.  As of the date hereof, as of the Closing
     Date and as of each day that an acquisition of an Addition-
     al Investor Amount is made hereunder, the Transferor repre-
     sents and warrants to the Agent, each Senior Class Agent,
     each Senior Class Conduit and each Bank Investor, that all
     representations and warranties described in this Section
     3.1 are true and correct as of such day as though made on
     and as of such day:
     
               (a)  Corporate Existence and Power.  The
     Transferor is a corporation duly organized and validly
     existing in good standing under the laws of its jurisdic-
     tion of incorporation, and has all corporate power, au-
     thority and legal right and all material governmental
     licenses, authorizations, consents and approvals required
     to own its properties and conduct its business as such
     properties are presently owned and such business is
     presently conducted in each jurisdiction in which it
     presently owns properties and presently conducts its
     business, except where the absence of any such licenses,
     authorizations, consents or approvals would not have a
     Material Adverse Effect, and to execute, deliver and per-
     form its obligations under this Agreement, the Master
     Pooling and Servicing Agreement, the Series Supplement and
     all other Transaction Documents to which the Transferor is
     a party, and to execute and deliver to the Senior Class
     Agents the Senior Class Certificates pursuant to the Series
     Supplement.
     
               (b)  Due Qualification.  The Transferor is
     duly qualified to do business and is in good standing (or
     is exempt from such requirement) in each jurisdiction in
     which the nature of its business requires it to be so
     qualified, and has obtained all necessary licenses and
     approvals in each jurisdiction in which the failure to be
     so qualified or to obtain such licenses and approvals would
     have a Material Adverse Effect.
     
               (c)  Corporate and Governmental Autho-
     rization; Contravention.  The execution and delivery by the
     Transferor of this Agreement, each Receivables Purchase
     Agreement, the Master Pooling and Servicing Agreement, the
     Series Supplement, the Fee Letter, the Certificates and the
     other Transaction Documents to which the Transferor is a
     party, the performance by the Transferor of the transac-
     tions contemplated hereby and thereby and the fulfillment
     by the Transferor of the terms hereof and thereof, are
     within the Transferor's corporate powers, have been duly
     authorized by all necessary corporate action, require no
     action, approval or consent by or in respect of, or filing
     with, any Official Body or official thereof that has not
     been taken or obtained, and do not conflict with, violate
     or result in any breach of any of the terms and provisions
     of, or constitute (with or without notice or lapse of time
     or both) a default under, any Requirement of Law applicable
     to the Transferor, or the Articles of Incorporation or
     Bylaws of the Transferor or any agreement, judgment,
     injunction, order, writ, decree or other instrument binding
     upon the Transferor, or result in the creation or imposi-
     tion of any Lien on the assets of the Transferor or any of
     its Subsidiaries.
     
               (d)  Binding Effect.  Each of this Agree-
     ment, the Master Pooling and Servicing Agreement, the
     Series Supplement, the Fee Letter, the Certificates and the
     other Transaction Documents to which the Transferor is a
     party constitutes the legal, valid and binding obligation
     of the Transferor, enforceable against the Transferor in
     accordance with its terms, subject to applicable bank-
     ruptcy, insolvency, reorganization, conservatorship,
     receivership, moratorium or other similar laws now or here-
     after in effect affecting the rights of creditors generally
     and to general equitable principles whether or not consid-
     ered at law or in equity, and to limitations upon indemni-
     fication and contribution contained in applicable securi-
     ties laws and regulations.
     
               (e)  Accuracy of Information.  All infor-
     mation heretofore furnished by the Transferor to the Agent,
     any Senior Class Agent, any Senior Class Conduit or any
     Bank Investor for purposes of or in connection with this
     Agreement, the Master Pooling and Servicing Agreement, the
     Series Supplement or any transaction contemplated hereby or
     thereby is, and all such information hereafter furnished by
     the Transferor to any such party will be, true and accurate
     in every material respect, on the date such information is
     stated or certified.
     
               (f)  Tax Status.  The Transferor has filed
     all tax returns (federal, state and local) required to be
     filed and has paid or made adequate provision for the
     payment of all its taxes, assessments and other govern-
     mental charges.
     
               (g)  No Proceedings.  Except as set forth in
     Exhibit G hereto, there are no actions, suits, proceedings
     or investigations pending or, to the best knowledge of the
     Transferor, threatened against or affecting the Transferor
     or any Affiliate of the Transferor or their respective
     properties, in or before any court, regulatory body, admin-
     istrative agency, arbitrator or other tribunal or govern-
     mental instrumentality (i) asserting the invalidity of this
     Agreement, the Master Pooling and Servicing Agreement, the
     Series Supplement, the Certificates or the other Transac-
     tion Documents, (ii) seeking to prevent the issuance of the
     Certificates or the consummation of any of the transactions
     contemplated by this Agreement, the Master Pooling and
     Servicing Agreement, the Series Supplement, the Certifi-
     cates or the other Transaction Documents, or (iii) seeking
     any determination or ruling that, individually or in the
     aggregate, would have a Material Adverse Effect.
     
               (h)  Use of Proceeds.  The Transferor is not
     engaged in the business of extending credit for the
     purposes of purchasing or carrying margin stock, and no
     proceeds of any acquisition of an interest in the Senior
     Class Certificates, directly or indirectly, will be used
     for a purpose that violates, or would be inconsistent with,
     Regulations G, T, U and X promulgated by the Federal
     reserve Board from time to time.
     
               (i)  Aggregate Principal Balance.  On each
     day, the product of (i) the aggregate Floating Allocation
     Percentage with respect to Default Amounts for all Senior
     Classes (as of the end of the most recent Monthly Period)
     and (ii) the sum of the Excess Funding Amount and the
     Aggregate Principal Receivables, shall at least equal the
     sum of the Senior Class Certificate Principal Balances for
     all Senior Classes.
     
               (j)  Transferor Amount; Subordinate Class
     Investor Amount.  After giving effect to the issuance of
     the Senior Class Certificates on the Closing Date, (i) the
     Transferor Amount is not less than the Minimum Transferor
     Amount and (ii) the Subordinate Class Investor Amount is
     not less than the Minimum Enhancement Amount.
     
               (k)  Credit Card Guidelines.  Since January
     9, 1997, other than as described in the Prospectus, dated
     August 14, 1997, relating to the Trust's Series 1997-2
     Certificates, there have been no material changes in the
     Credit Card Guidelines other than as permitted under the
     Master Pooling and Servicing Agreement.  Since such date,
     no material adverse change has occurred in the overall rate
     of collection of the Receivables.
     
               (l)  No Pay Out Event.  No event has oc-
     curred and is continuing and no condition exists which
     constitutes a Pay Out Event or a Potential Pay Out Event.
     
               (m)  Not an Investment Company.  The Trans-
     feror is not, and is not controlled by, an "investment
     company" within the meaning of the 1940 Act, or is exempt
     from all provisions of such Act.
     
               (n)  ERISA.  No liability exists under Title
     IV of ERISA or under Section 412 of the Internal Revenue
     Code arising out of a Defined Benefit Plan or a
     Multiemployer Plan of the Transferor or any ERISA Affili-
     ate.
     
               (o)  Bulk Sales.  No transaction contem-
     plated by this Agreement, any Receivables Purchase Agree-
     ment or the Master Pooling and Servicing Agreement requires
     compliance with any bulk sales act or similar law.
     
               (p)  Transfers Under Receivables Purchase
     Agreement.  Each Receivable which has been transferred to
     the Transferor by an Eligible Originator has been purchased
     by the Transferor from such Eligible Originator pursuant
     to, and in accordance with, the terms of a Receivables Pur-
     chase Agreement.
     
               (q)  Reasonable Equivalent Value.  The
     Transferor has given reasonably equivalent value to each
     Eligible Originator in consideration for the transfer to
     the Transferor of the applicable Receivables and Collec-
     tions and Related Security, if any, from such Eligible
     Originator, and each such transfer shall not have been made
     for or on account of an antecedent debt owed by such Eligi-
     ble Originator to the Transferor.  The Transferor has re-
     ceived reasonably equivalent value in consideration for the
     transfer to the Trust of the Receivables and Collections
     and Related Security, if any, and will have received rea-
     sonably equivalent value in consideration for the sale of
     the Senior Certificates (and any sale of additional
     interests in the Trust in connection with any Additional
     Investor Amount) to the Senior Class Conduits and the Bank
     Investors.
     
               (r)  Representations and Warranties.  Each
     representation and warranty of the Transferor set forth in
     Article IV of each Receivables Purchase Agreement and in
     Article II of the Master Pooling and Servicing Agreement is
     true and correct in all material respects and the Trans-
     feror hereby remakes all such representations and warran-
     ties for the benefit of the Agent, each Senior Class Agent,
     each Senior Class Conduit and each Bank Investor.
     
               (s)  Validity of Certificates.  The Cer-
     tificates will be issued pursuant to the terms of the
     Master Pooling and Servicing Agreement and the Series
     Supplement and, when executed and authenticated by the
     Trustee in accordance with the Master Pooling and Servicing
     Agreement and the Series Supplement and delivered pursuant
     to this Agreement, will be validly issued and outstanding
     and entitled to the benefits of the Master Pooling and
     Servicing Agreement and the Series Supplement.  The Certif-
     icates will be in all material respects in the form con-
     templated by the Master Pooling and Servicing Agreement and
     the Series Supplement.  At the time of transfer to the Pur-
     chasers hereunder, the Transferor shall have good and
     marketable title to the Certificates free and clear of any
     Lien.
     
               (t)  No General Solicitation.  None of the
     Transferor or any of its affiliates (as defined in
     Rule 501(b) under the Act) or any Person (other than the
     Purchasers and their respective affiliates, as to whom the
     Transferor makes no representation) acting on its behalf
     has engaged, in connection with the offering of the Senior
     Class Certificates, in any form of general solicitation or
     general advertising within the meaning of Rule 502(c) under
     the Act.
     
               (u)  No Registration under the Act; Trust
     Indenture Act.  It is not necessary in connection with the
     offer, sale and delivery of the Certificates to the Pur-
     chasers to register the Certificates under the Act.  The
     Master Pooling and Servicing Agreement is not required to
     be qualified under the Trust Indenture Act of 1939.
     
          The representations and warranties set forth
     in this Section shall survive the sale of the Senior Class
     Certificates to the Senior Class Conduits or the Bank
     Investors and the acquisition by the Senior Class Conduits
     or the Bank Investors of any additional interests in the
     Trust in connection with any Additional Investor Amounts. 
     Upon discovery by the Transferor, the Agent, any Senior
     Class Agent, any Senior Class Conduit or any Bank Investor
     of a breach of any of the foregoing representations and
     warranties, the party discovering such breach shall give
     prompt written notice thereof to each other party, provided
     that the failure by any such party to give any such notice
     shall not impair any of such parties' rights hereunder. 
     
          SECTION 2  Representations and Warranties of
     the Servicer.  As of the date hereof, as of the Closing
     Date and as of each day that an acquisition of an Addition-
     al Investor Amount is made hereunder, the Servicer hereby
     makes and shall be deemed to have made the following
     representations and warranties: 
     
               (a)  Organization and Good Standing.  The
     Servicer is a corporation duly organized, validly existing
     and in good standing under the laws of the jurisdiction of
     its incorporation and has all corporate power , authority
     and legal right and all material governmental licenses,
     authorizations, consents and approvals required to own its
     properties and conduct its business as such properties are
     presently owned and such business is presently conducted in
     each jurisdiction in which it presently owns properties and
     presently conducts its business, except where the absence
     of any such licenses, authorizations, consents or approvals
     would not have a Material Adverse Effect, and to execute,
     deliver and perform its obligations under this Agreement,
     the Master Pooling and Servicing Agreement and all other
     Transaction Documents to which it is a party and to service
     the Receivables as required under federal and state law.
     
               (b)   Due Qualification.  The Servicer is
     duly qualified to do business and is in good standing (or
     is exempt from such requirements) in each jurisdiction in
     which the nature of its business requires it to be so
     qualified and has obtained all necessary licenses and
     approvals in each jurisdiction in which the failure to be
     so qualified or to obtain such licenses and approvals would
     have a Material Adverse Effect or a material adverse effect
     on the Servicer's ability to perform its obligation under
     the Master Pooling and Servicing Agreement or to service
     the Receivables as required under federal and state law.
     
               (c)  Corporate and Governmental Autho-
     rization; Contravention.  The execution and delivery and
     performance by the Servicer of this Agreement and the other
     Transaction Documents to which the Servicer is a party, the
     performance by the Servicer of the transactions contemplat-
     ed hereby and thereby and the fulfillment by the Servicer
     of the terms hereof and thereof are within the Servicer's
     corporate powers, have been duly authorized by all neces-
     sary corporate action, require no action, consent or
     approval by or in respect of, or filing with, any Official
     Body or official thereof that has not been taken or
     obtained, and do not conflict with, violate or result in
     any breach of any of the terms and provisions of, or con-
     stitute (with or without notice or lapse of time or both)
     a default under, any Requirement of Law applicable to the
     Servicer, or the Articles of Incorporation or Bylaws of the
     Servicer or any agreement, judgment, injunction, order,
     writ, decree or other instrument binding upon the Servicer
     and will not result in the creation or imposition of any
     Lien on assets of the Servicer or any of its Subsidiaries.
     
               (d)  Binding Effect.  Each of this Agreement
     and the other Transaction Documents to which the Servicer
     is a party constitutes the legal, valid and binding obliga-
     tion of the Servicer, enforceable against the Servicer in
     accordance with its terms, subject to applicable bank-
     ruptcy, insolvency, reorganization, moratorium or other
     similar laws now or hereinafter in effect affecting the en-
     forcement of creditors' rights in general and to general
     equitable principles, whether or not considered at law or
     in equity, and to limitations upon indemnification and
     contribution contained in applicable securities laws and
     regulations.
     
               (e)  Accuracy of Information.  All infor-
     mation heretofore furnished by the Servicer to the Trans-
     feror, the Agent, any Senior Class Agent, any Senior Class
     Conduit or any Bank Investor for purposes of or in connec-
     tion with this Agreement, the Master Pooling and Servicing
     Agreement, the Series Supplement or any transaction contem-
     plated hereby or thereby is, and all such information
     hereafter furnished by the Servicer to any such party will
     be, true and accurate in every material respect, on the
     date such information is stated or certified.
     
               (f)  Tax Status.  The Servicer has filed all
     tax returns (federal, state and local) required to be filed
     and has paid or made adequate provision for the payment of
     all taxes, assessments and other governmental charges.
     
               (g)  No Proceedings.  Except as set forth in
     Exhibit G hereto, there are no proceedings or investiga-
     tions pending or, to the best knowledge of the Servicer,
     threatened against the Servicer or any Affiliate of the
     Servicer before any court, regulatory body, administrative
     agency or other tribunal or governmental instrumentality
     (i) asserting the invalidity of this Agreement or the other
     Transaction Documents, (ii) seeking to prevent the issuance
     of the Certificates or the consummation of any of the
     transactions contemplated by this Agreement and the other
     Transaction Documents or (iii) seeking any determination or
     ruling that, individually or in the aggregate, would have
     a Material Adverse Effect.
     
               (h)  Credit Card Guidelines.  Since January
     9, 1997, other than as described in the Prospectus, dated
     August 14, 1997, relating to the Trust's Series 1997-2
     Certificates, there have been no material changes in the
     Credit Card Guidelines other than as permitted hereunder
     and under the Master Pooling and Servicing Agreement. 
     Since such date, no material adverse change has occurred in
     the overall rate of collection of the Receivables. 
     
               (i)  Collections and Servicing.  Since
     May 9, 1997, there has been no material adverse change in
     the ability of the Servicer to service and collect the Re-
     ceivables and no material adverse change has occurred in
     the overall rate of collections of Receivables.
     
               (j)  Not an Investment Company.  The
     Servicer is not an "investment company" within the meaning
     of the 1940 Act, or is exempt from all provisions of such
     Act.
     
               (k)  ERISA.  The Servicer is in compliance
     in all material respects with ERISA.
     
          The representations and warranties set forth
     in this Section shall survive the sale of the Senior Class
     Certificates to the Senior Class Conduits or the Bank
     Investors and the acquisition by the Senior Class Conduits
     or the Bank Investors of any additional interests in the
     Trust in connection with any Additional Investor Amounts. 
     Upon discovery by the Servicer, the Transferor, the Agent,
     any Senior Class Agent, any Senior Class Conduit or any
     Bank Investor of a breach of any of the foregoing repre-
     sentations and warranties, the party discovering such
     breach shall give prompt written notice thereof to each
     other party, provided that the failure by any such party to
     give any such notice shall not impair any of such parties'
     rights hereunder.
     
          SECTION 3  Covenants of the Transferor.  At
     all times from the date hereof to the later to occur of (i)
     the Termination Date or (ii) the date on which all amounts
     due to the Senior Certificateholders under this Agreement
     and the other Transaction Documents shall have been paid in
     full, unless the Agent and each Senior Class Agent shall
     otherwise consent in writing:
     
               (a)  Financial Reporting.  The Transferor
     will, and will cause each Eligible Originator and each of
     such Eligible Originator's Subsidiaries to, maintain, for
     itself and each of its respective Subsidiaries, a system of
     accounting established and administered in accordance with
     GAAP, and will furnish to the Agent and each Senior Class
     Agent:
     
                    (i)  Annual Reports.  Within one
            hundred (100) days after the close of the
            Transferor's and Proffitt's fiscal years, (be-
            ginning with the fiscal year ending in 1998) au-
            dited financial statements, prepared in accor-
            dance with GAAP on a consolidated basis for (x)
            the Transferor and (y) for Proffitt's and its
            Subsidiaries, in each case, including balance
            sheets as of the end of such period, related
            statements of operations, shareholder's equity
            and cash flows, accompanied by an unqualified
            audit report certified by Coopers & Lybrand,
            L.L.P., or other independent certified public
            accountants, acceptable to the Agent, prepared
            in accordance with GAAP and, upon the Agent's
            request, any management letter prepared by said
            accountants and accompanied by (i) a certificate
            of said accountants that Proffitt's is in com-
            pliance with the financial covenants set forth
            in Section 3.4(j) hereof, or, if Proffitt's is
            not in compliance with such covenants, stating
            the nature and status thereof and (ii) a certif-
            icate of the chief financial officer or chair-
            man, president, treasurer or any executive or
            senior vice president of the Transferor stating
            that no Pay Out Event or Potential Pay Out Event
            exists, or if any Pay Out Event or Potential Pay
            Out Event exists, stating the nature and status
            thereof and showing the computation of each of
            the financial ratios and restrictions set forth
            in Section 3.4(j) hereof.
     
                    (ii)  Quarterly Reporting.  With-
            in fifty (50) days after the close of the first
            three quarterly periods of each of the
            Transferor's and Proffitt's fiscal years, for
            (x) the Transferor and (y) for Proffitt's and
            its Subsidiaries, in each case, consolidated
            unaudited balance sheets as at the close of each
            such period and consolidated related statements
            of operations and cash flows for the period from
            the beginning of such fiscal year to the end of
            such quarter, and showing the computation of
            each of the financial ratios and restrictions
            set forth in Section 3.4(j) hereof all certified
            by its chief financial officer, chairman, presi-
            dent, treasurer or any executive or senior vice
            president.
     
                    (iii)  Compliance Certificate. 
            Together with the financial statements required
            hereunder, a compliance certificate signed by
            the chief financial officer, chairman, presi-
            dent, treasurer or any executive or senior vice
            president of the Transferor or Proffitt's, as
            applicable, stating that (x) the attached finan-
            cial statements have been prepared in accordance
            with GAAP and accurately reflect the financial
            condition of the Transferor or Proffitt's as ap-
            plicable (in the case of quarterly statements,
            subject to normal adjustments) and (y) to the
            best of such Person's knowledge, no Pay Out
            Event or Potential Pay Out Event exists, or if
            any Pay Out Event or Potential Pay Out Event
            exists, stating the nature and status thereof
            and showing the computation of, and showing
            compliance with, each of the financial ratios
            and restrictions set forth in Section 3.4(j)
            hereof.
     
                    (iv)  Shareholders Statements and
            Reports.  Promptly upon the furnishing thereof
            generally to the shareholders of Proffitt's,
            copies of all financial statements, reports and
            proxy statements so furnished to the extent not
            included in the filings provided pursuant to
            paragraph (v) below.
     
                    (v)  S.E.C. Filings.  Promptly
            upon (x) the filing thereof, copies of all annu-
            al, quarterly, monthly or other regular reports
            and reports on Form 8-K and (y) the effective-
            ness thereof, copies of all registration state-
            ments, in each case which Proffitt's or any sub-
            sidiary files with the Securities and Exchange
            Commission (excluding any filings on Form S-8).
     
                    (vi)  Notice of Pay Out Events or
            Potential Pay Out Events.  As soon as possible
            and in any event within two (2) days after the
            occurrence of each Pay Out Event or each Poten-
            tial Pay Out Event, a statement of the chief fi-
            nancial officer or chief accounting officer of
            the Transferor setting forth details of such Pay
            Out Event or Potential Pay Out Event and the ac-
            tion which the Transferor proposes to take with
            respect thereto.
     
                    (vii)  Change in Credit Card
            Guidelines and Debt Ratings.  Within thirty (30)
            days after the date of any ,material change in
            or amendment to the Credit Card Guidelines is
            made, a copy of the Credit Card Guidelines then
            in effect indicating such change or amendment. 
            Within fifteen (15) days after any change in
            Proffitt's public or private debt ratings by any
            rating agency that has been requested by
            Proffitt's to provide any such rating, if any, a
            written certification of Proffitt's public and
            private debt ratings after giving effect to any
            such change.
     
                    (viii)  Credit Card Guidelines. 
            Within ten (10) Business Days of the request of
            the Agent or any Senior Class Agent, a complete
            copy of the Credit Card Guidelines then in ef-
            fect.
     
                    (ix)  ERISA.  Promptly after the
            filing or receiving thereof, copies of all
            reports and notices with respect to any Report-
            able Event which the Transferor, any Eligible
            Originator or any ERISA Affiliate of the Trans-
            feror or any Eligible Originator files under
            ERISA with the Internal Revenue Service, the
            PBGC or the U.S. Department of Labor or which
            the Transferor, any Eligible Originator or any
            ERISA Affiliates of the Transferor or any Eligi-
            ble Originator receives from the Internal Reve-
            nue Service, the PBGC or the U.S. Department of
            Labor.
     
                    (x)  Other Information.  Such
            other information (including non-financial in-
            formation) as the Agent or any Senior Class
            Agent may from time to time reasonably request
            with respect to any Eligible Originator, the
            Transferor or any Subsidiary of any of the
            foregoing.
     
               (b)  Conduct of Business.  The Transferor
     will carry on and conduct its business in substantially the
     same manner and in substantially the same fields of
     enterprise as it is presently conducted and do all things
     necessary to remain duly incorporated, validly existing and
     in good standing as a domestic corporation in its jurisdic-
     tion of incorporation and maintain all requisite authority
     to conduct its business in each jurisdiction in which its
     business is conducted.
     
               (c)  Compliance with Laws.  The Transferor
     will comply with all laws, rules, regulations, orders,
     writs, judgments, injunctions, decrees or awards to which
     it or its respective properties may be subject.
     
               (d)  Furnishing of Information and Inspec-
     tion of Records.  The Transferor will, and will exercise
     its rights under Section 5.1(c) of the Receivable Purchase
     Agreement to obtain information from each Eligible Origina-
     tor in order to, furnish to the Agent and each Senior Class
     Agent from time to time such information with respect to
     the Receivables as the Agent or such Senior Class Agent may
     reasonably request, including, without limitation, listings
     identifying the Obligor and the Outstanding Principal
     Balance for each Receivable.  The Transferor will permit,
     and will exercise its rights under Section 5.1(c) of the
     Receivable Purchase Agreement in order to permit, at any
     time and from time to time during regular business hours
     and upon reasonable prior notice, the Agent and each Senior
     Class Agent, or their respective agents or representatives,
     (i) to examine and make copies of and take abstracts from
     all Records (at the expense of the Transferor) and (ii) to
     visit the offices and properties of the Transferor or such
     Eligible Originator, as applicable, for the purpose of
     examining such Records, and to discuss matters relating to
     Receivables or the Transferor's or such Eligible
     Originator's performance hereunder and under the other
     Transaction Documents to which such Person is a party with
     any of the officers, directors, employees or independent
     public accountants of the Transferor or such Eligible
     Originator, as applicable, having knowledge of such mat-
     ters.
     
               (e)  Keeping of Records and Books of Ac-
     count.  The Transferor will, and will cause each Eligible
     Originator to, maintain and implement administrative and
     operating procedures (including, without limitation, an
     ability to recreate records evidencing Receivables in the
     event of the destruction of the originals thereof), and
     keep and maintain, all documents, books, records and other
     information reasonably necessary or customary for the
     collection of all Receivables (including, without limita-
     tion, records adequate to permit the daily identification
     of each new Receivable and all Collections of and adjust-
     ments to each existing Receivable).  The Transferor will
     give the Agent and each Senior Class Agent notice of any
     material change in the administrative and operating proce-
     dures of the Transferor or any Eligible Originator.
     
               (f)  Sale Treatment.  The Transferor will
     not (i) account for (including for accounting and tax
     purposes), or otherwise treat, the transactions contem-
     plated by the Receivables Purchase Agreement in any manner
     other than as a sale of the Receivables by such Eligible
     Originator to the Transferor, or (ii) account for (other
     than for tax purposes) or otherwise treat the transactions
     contemplated hereby in any manner other than as a sale of
     an undivided percentage ownership interest in the Receiv-
     ables by the Transferor to the Senior Class Conduits or the
     Bank Investors, as applicable.  In addition, the Transferor
     shall, and shall cause each Eligible Originator to, dis-
     close (in a footnote or otherwise) in all of its respective
     financial statements (including any such financial state-
     ments consolidated with any other Persons' financial state-
     ments) the existence and nature of the transaction con-
     templated by the Master Pooling and Servicing Agreement and
     by each Receivables Purchase Agreement and the interest of
     the Transferor (in the case of an Eligible Originator's
     financial statements), the Senior Class Conduits and the
     Bank Investors in the Affected Assets.
     
               (g)  Corporate Documents.  The Transferor
     shall not amend, alter, change or repeal any Articles of
     its Articles of Incorporation without the prior written
     consent of the Agent and each Senior Class Agent.
     
               (h)  No Sales, Liens, Etc.  Except as
     otherwise permitted by the Master Pooling and Servicing
     Agreement, the Series Supplement, this Agreement or any
     other Transaction Document, the Transferor will not sell,
     assign (by operation of law or otherwise) or otherwise
     dispose of, or create or suffer to exist any Lien upon (or
     the filing of any financing statement with respect to), any
     of the Trust Property.
     
               (i)  No Extension or Amendment of Receiv-
     ables; Discount Percentage.  Except as otherwise permitted
     by the Transaction Documents, the Transferor will not, and
     will not change or waive Section 5.1(f) of any Receivable
     Purchase Agreement to permit any Eligible Originator to,
     extend, amend or otherwise modify the terms of any Receiv-
     able, or amend, modify or waive any term or condition of
     any Account related thereto.   The Transferor further cove-
     nants that, except as otherwise required by any Requirement
     of Law, it shall not, and shall not cause or otherwise
     permit the Servicer at any time to, reduce the periodic fi-
     nance charges assessed on any Receivable or other fees on
     any Account if, as a result of such reduction, the rea-
     sonable expectation of the Portfolio Adjusted Yield as of
     such date would be less than 1.00%.
     
               (j)  Changes to Account Agreements.  The
     Transferor shall not change the terms and provisions of the
     Account Agreements or the Credit Card Guidelines in any re-
     spect (including, without limitation, the calculation of
     the amount, and the timing, of uncollectible Receivables)
     except to the extent permitted by the Master Pooling and
     Servicing Agreement.
     
               (k)  No Change in Business or Credit Card
     Guidelines.  The Transferor will not make any change in the
     character of its business or in the Credit Card Guidelines,
     which change would, in either case, impair the
     collectibility of any substantial portion of the Receiv-
     ables or otherwise result in a Material Adverse Effect. 
     
               (l)  Amendment of Receivables Purchase
     Agreement, Master Pooling and Servicing Agreement and
     Series Supplement.  The Transferor will not amend, waive,
     modify or supplement any Receivables Purchase Agreement,
     the Master Pooling and Servicing Agreement, the Series Sup-
     plement or any other Transaction Document to which it is a
     party without the prior written consent of the Agent and
     each Senior Class Agent to the substance and form of any
     such amendment, modification, waiver or supplement and, in
     addition, will not permit any Eligible Originator to take
     (or acquiesce in the taking of any such action) any action
     (including any omission to act) under any Transaction Docu-
     ment to which it is a party that would have a material
     adverse effect on the Agent, any Senior Class Conduit or
     any Bank Investor or which is inconsistent with the terms
     of the Master Pooling and Servicing Agreement, the Series
     Supplement or this Agreement.
     
               (m)  Other Debt.  Except as permitted by
     this Agreement or the Master Pooling and Servicing Agree-
     ment, the Transferor will not create, incur, assume or
     suffer to exist any indebtedness whether current or funded,
     or any other liability other than (i) indebtedness of the
     Transferor representing fees, expenses and indemnities
     arising hereunder, under any Series Supplement, any
     Enhancement or under a Receivables Purchase Agreement for
     the purchase price of the Receivables under such Receiv-
     ables Purchase Agreement, and (ii) other indebtedness
     incurred in the ordinary course of its business, the amount
     thereof which is past due not to exceed $9,750 at any time
     outstanding.
     
               (n)  ERISA Matters.  The Transferor will not
     (i) engage in any prohibited transaction (as defined in
     Section 4975 of the Code and Section 406 of ERISA) for
     which an exemption is not available or has not previously
     been obtained from the U.S. Department of Labor; (ii)
     permit to exist any accumulated funding deficiency (as
     defined in Section 302(a) of ERISA and Section 412(a) of
     the Code) or funding deficiency with respect to any Defined
     Benefit Plan other than a Multiemployer Plan that could
     reasonably result in the PBGC or IRS filing a lien; (iii)
     fail to make any payments to any Multiemployer Plan that
     the Transferor, such Eligible Originator or any ERISA
     Affiliate of the Transferor or such Eligible Originator is
     required to make under the agreement relating to such
     Multiemployer Plan or any law pertaining thereto; (iv)
     terminate any Defined Benefit Plan so as to result in any
     liability; or (v) permit to exist any occurrence of any
     Reportable Event which represents a material risk of a
     liability to the Transferor, such Eligible Originator, or
     any ERISA Affiliate of the Transferor or such Eligible
     Originator under ERISA or the Code.
     
               (o)  Receivables Purchase Agreement.  The
     Transferor, in its capacity as purchaser of the Receivables
     from the Eligible Originators pursuant to the related Re-
     ceivables Purchase Agreement, will at all times enforce the
     covenants and agreements of each Eligible Originator in
     each Receivables Purchase Agreement.  With respect to any
     Receivable sold by an Eligible Originator to the Trans-
     feror, the Transferor shall, and shall cause such Eligible
     Originator to, effect such sale under, and pursuant to the
     terms of, a Receivables Purchase Agreement, including,
     without limitation, the payment by the Transferor, either
     in cash, by increase in the amount of the Subordinated
     Note, a contribution of capital or any combination thereof,
     to such Eligible Originator in an aggregate amount equal to
     the purchase price for such Receivable as required by the
     terms of such Receivables Purchase Agreement.
     
               (p)  Master Pooling and Servicing Agreement. 
     The Transferor will comply with the covenants set forth in
     Section 2.5 of the Master Pooling and Servicing Agreement.
     
               (q)  Notice of Breach; Liens.  The Trans-
     feror shall advise the Agent and each Senior Class Agent
     promptly, in reasonable detail, (i) after becoming aware of
     any Lien on any Receivable or other Trust Property other
     than the conveyances under the Master Pooling and Servicing
     Agreement or under a Receivables Purchase Agreements or
     Liens permitted under Section 2.5(b) of the Master Pooling
     and Servicing Agreement or under Section 5.2(a) of the
     Receivable Purchase Agreement, (ii) of any breach by the
     Transferor or the Servicer of any of their respective
     representations, warranties and covenants contained herein
     or in the Master Pooling and Servicing Agreement and (iii)
     of the occurrence of any other event which would have a
     material adverse effect on the Trustee's interest in the
     Receivables or the collectibility thereof.
     
               (r)  Notice of Additions.  On or before the
     fifth Business Day prior to the Additional Account Closing
     Date with respect to any Additional Accounts designated
     pursuant to subsections 2.6(a) or (b) of the Master Pooling
     and Servicing Agreement, the Transferor shall give the
     Agent and each Senior Class Agent written notice that the
     Receivables in such Additional Accounts will be included,
     specifying the approximate aggregate amount of Receivables
     in such Additional Accounts.  The Transferor shall give the
     Agent and each Senior Class Agent five (5) Business Days
     prior written notice of (i) any designation of Accounts to
     be included as Accounts pursuant to subsection 2.5(d) of
     the Master Pooling and Servicing Agreement and (ii) any
     discontinuance or suspension of any such designation.  The
     Transferor shall not include as Automatic Additional
     Accounts any Accounts of a type not included as Accounts on
     the Initial Closing Date or included on any Additional
     Account Closing Date pursuant to which Additional Accounts
     are designated pursuant to subsection 2.6(b) of the Master
     Pooling and Servicing Agreement or consented to in writing
     by the Agent and each Senior Class Agent.
     
               (s)  Protection of Interest in Trust
     Property.  The Transferor shall execute and file such con-
     tinuation statements and any other documents reasonably re-
     quested by the Trustee, the Agent, any Senior Class Agent,
     any Senior Class Conduit or any Bank Investor or which may
     be required by law to fully preserve and protect the inter-
     est of the Trustee in and to the Receivables and the other
     Trust Property.
     
               (t)  Transfer of Transferor Interest and
     Subordinate Class Certificates.  The Transferor shall not
     assign, transfer or otherwise convey to any Person any
     interest in the Transferor Interest or the Subordinate
     Class Certificates held by it without (i) the prior written
     consent of the Agent and each Senior Class Agent and (ii)
     delivering to the Trustee prior thereto an Opinion of Coun-
     sel to the effect that (x) the conveyed interest in the
     Transferor's Interest or the Subordinate Class Certificates
     will be treated as either debt or an interest in a part-
     nership for federal income tax purposes and that the
     conveyance of such interest will not cause the Trust to be
     characterized for federal income tax purposes as an
     association or a publicly traded partnership taxable as a
     corporation or otherwise have any material adverse impact
     on the federal or applicable state income taxation of any
     outstanding Certificates or any Certificate Owner and (y)
     such transfer will not cause a taxable event for federal
     income tax purposes to any Investor Certificateholder.
     
               (u)  No Assignment.  The Transferor shall
     not assign any of its rights or delegate any of its duties
     hereunder or under the Master Pooling and Servicing Agree-
     ment or the Series Supplement or under any of the other
     Transaction Documents to which it is a party without the
     prior written consent of the Agent and each Senior Class
     Agent.
     
               (v)  No Designation.  The Transferor shall
     not designate an Eligible Originator other than G.R.
     Herberger's, Inc., McRae's, Inc., Parisian, Inc. or
     Proffitt's, Inc., without the prior written consent of the
     Agent and each Senior Class Agent. 
     
               (w)  Consent of Agent and Senior Class
     Agent.   The Transferor shall obtain the written consent of
     the Agent and each Senior Class Agent prior to taking any
     action under the Master Pooling and Servicing Agreement
     that would require (i) the satisfaction of the Rating
     Agency Condition under the Master Pooling and Servicing
     Agreement (whether or not any Series is then currently
     rated by any rating agency) or (ii) the consent of the
     Trustee.
     
               (x)  Notice of Delegation of Servicer's
     Duties.  The Transferor promptly shall notify the Agent and
     each Senior Class Agent of any delegation by the Servicer
     of any of the Servicer's duties under the Master Pooling
     and Servicing Agreement or the Series Supplement, provided
     that the designation of McRae's, Inc. or any other Affili-
     ate of the Transferor as Subservicer shall be permitted
     without notice.
     
               (y)  Notice of Resignation or Removal of the
     Trustee.  The Transferor promptly shall notify the Agent
     and each Senior Class Agent of any resignation or removal
     of the Trustee under the Master Pooling and Servicing
     Agreement.
     
               (z)  Reduction of Investor Amounts.  If, on
     any day, (x) the Senior Class Certificate Principal Balance
     for any Senior Class plus the Interest Component of all
     Related Commercial Paper issued by the related Senior Class
     Conduit and then outstanding, if any, exceeds the Senior
     Class Facility Limit for such Class or (y) the product of
     (i) the aggregate Floating Allocation Percentage with
     respect to Default Amounts for all Senior Classes (as of
     the end of the most recent Monthly Period) and (ii) the sum
     of the Excess Funding Amount and the Aggregate Principal
     Receivables, is less than the sum of the Senior Class Cer-
     tificate Principal Balances for all Senior Classes, the
     Transferor shall distribute on such day to such Senior
     Class Conduit, in accordance with subsection 4.5(d) of the
     Series Supplement an amount sufficient to (I) reduce the
     sum of the Senior Class Investor Amount and the Interest
     Component of all outstanding Related Commercial Paper for
     such Senior Class to an amount which is less than the
     Senior Class Facility Limit for such Senior Class or (II)
     reduce the sum of the Senior Class Certificate Principal
     Balances for all Senior Classes plus the Minimum Enhance-
     ment Amount to an amount which is less than the Series
     Allocation Percentage with respect to Principal Receivables
     (as of the end of the most recent Monthly Period) of the
     Aggregate Outstanding Principal Balance, as applicable.
     
          SECTION 4  Covenants of the Servicer.  At all
     times from the date hereof to the later to occur of (i) the
     Termination Date or (ii) the date on which all amounts due
     to the Senior Certificateholders under this Agreement and
     the other Transaction Documents shall have been paid in
     full, unless the Agent and each Senior Class Agent shall
     otherwise consent in writing:
     
               (a)  Records.  The Senior Class Certificate-
     holders and their agents and representatives shall at all
     times upon reasonable prior notice have full access during
     normal business hours to all Records of the Servicer, and
     the Agent, each Senior Class Agent and the Senior Class
     Certificateholders and their agents and representatives may
     examine the same, take extracts therefrom and make photo-
     copies thereof, and the Servicer agrees to render to such
     Persons, at the Servicer's cost and expense, such clerical
     and other assistance as may be reasonably requested with
     regard thereto.
     
               (b)  No Extension or Amendment of Receiv-
     ables.  Except as otherwise expressly permitted by the
     Transaction Documents, the Servicer will not extend, amend
     or otherwise modify the terms of any Receivable, or amend,
     modify or waive any term or condition of any Account
     related thereto.  The Servicer further covenants that,
     except as otherwise required by any Requirement of Law, it
     shall not reduce the periodic finance charges assessed on
     any Receivable or other fees on any Account if, as a result
     of such reduction, the reasonable expectation of the
     Portfolio Adjusted Yield as of such date would be less than
     1.00%.
     
               (c)  Conduct of Business.  The Servicer
     will, and will cause each of its Subsidiaries to which it
     delegates any servicing functions under the Master Pooling
     and Servicing Agreement to, carry on and conduct its
     business in substantially the same fields of enterprise as
     it is presently conducted and do all things necessary to
     remain duly incorporated, validly existing and in good
     standing in its jurisdiction of incorporation and maintain
     all requisite authority to conduct its business in each
     jurisdiction in which its business is conducted.  All
     Eligible Originators shall at all times be direct or indi-
     rect wholly-owned subsidiaries of Proffitt's.
     
               (d)  Financial Covenants.  The Servicer
     shall:
                (i) not permit, at any time during any
                    four-quarter period, the ratio of Consoli-
                    dated Funded Senior Indebtedness to Con-
                    solidated EBITDA to be greater than 3.50 to
                    1.00;
     
               (ii) not permit, at any time, the ratio of
                    Consolidated Total Funded Indebtedness to
                    Consolidated EBITDA to be equal to or
                    greater than 4.00 to 1.00; and
     
               (ii) not permit, at any time during any
                    four-quarter period of the Servicer ending
                    during the periods set forth below, the
                    Consolidated Fixed Charge Coverage Ratio
                    for such four-quarter period to be equal to
                    or less than the ratios set forth opposite
                    the respective periods set forth below:
     
               Period                     Ratio
     
          Closing Date through
                Fiscal Year End 1997         1.25 to 1.00
     
          At all times thereafter       1.50 to 1.00
     
               (e)  No Assignment.  The Servicer shall not
     assign any of its rights or delegate any of its duties
     hereunder or under the Master Pooling and Servicing
     Agreement or the Series Supplement or under any of the
     other Transaction Documents to which it is a party without
     the prior written consent of the Agent and each Senior
     Class Agent provided that any designation of McRae's or any
     other Affiliate of the Transferor as Subservicer shall be
     permitted without notice.
     
          SECTION 5  Tax Treatment.  The Transferor, the
     Senior Class Conduits and the Bank Investors have entered
     into this Agreement, and the Transferor has entered into
     the Series Supplement, with the intention that the Senior
     Class Certificates will qualify under applicable tax law as
     indebtedness, and the Transferor and each Senior Class
     Conduit and Bank Investor by its acceptance of the Senior
     Class Certificates agree to and shall treat the Senior
     Class Certificates for purposes of federal and state income
     or franchise taxes and any other tax imposed on or measured
     by income, as indebtedness unless otherwise required by the
     Internal Revenue Service.
     
          SECTION 6  Conditions Precedent to Initial
     Transfer.  On or prior to the Closing Date, the Transferor
     and the Servicer shall deliver to the Agent (with suffi-
     cient copies for each Senior Class Agent and their re-
     spective counsel) the following documents, instruments and
     fees, all of which shall be in a form and substance
     acceptable to the Agent and each Senior Class Agent:
     
               (a)  A copy of the resolutions of the Board
     of Directors (or Executive Committee) of each of the Trans-
     feror and the Servicer, certified by its Secretary, approv-
     ing the execution, delivery and performance by the Trans-
     feror and the Servicer, respectively, of the Master Pooling
     and Servicing Agreement, the Series Supplement, this Agree-
     ment, the Certificates, the other Transaction Documents to
     which the Transferor or the Servicer is a party.
     
               (b)  A copy of the resolutions of the Board
     of Directors (or Executive Committee) of each Eligible
     Originator, certified by its Secretary, approving the
     execution, delivery and performance by such Eligible
     Originator of the related Receivables Purchase Agreement
     and the other Transaction Documents to which such Eligible
     Originator is a party.
     
               (c)  The Articles of Incorporation of the
     Transferor, the Servicer and each Eligible Originator,
     certified by the Secretary of State or other similar
     official of its jurisdiction of incorporation dated a
     recent date and further certified by an officer of each
     respective corporation.
     
               (d)  A Good Standing Certificate for the
     Transferor, the Servicer and each Eligible Originator
     issued by the Secretary of State or other similar official
     of its jurisdiction of incorporation and certificates of
     qualification as a foreign corporation issued by the
     Secretaries of State or other similar officials of each
     jurisdiction where such qualification is material to the
     transactions contemplated by the Transaction Documents to
     which such Person is a party, in each case dated a date
     reasonably prior to the Closing Date.
     
               (e)  A certificate of an Executive Vice
     President, Senior Vice President or Treasurer of the Trans-
     feror, the Servicer and each Eligible Originator substan-
     tially in the form of Exhibit C hereto.
     
               (f)  Certified copies of request for
     information or copies (Form UCC-11) (or a similar search
     report certified by parties acceptable to the Agent) dated
     a date reasonably prior to the Closing Date listing all
     effective financing statements which name (x) the Transfer-
     or or any Eligible Originator (under its present name and
     any previous names) as debtor and which are filed with re-
     spect to the Transferor or any Eligible Originator in the
     jurisdictions in which the filings are made pursuant to
     clauses (h) and (i) below, together with copies of such
     financing statements (none of which shall cover any portion
     of the Trust Property).
     
               (g)  Copies of proper financing statements
     (Form UCC-3), if any, necessary to terminate all security
     interests and other rights of any Person in the Receivables
     and the other Trust Property previously granted by the
     Transferor or any Eligible Originator.
     
               (h)  Copies of acknowledgment copies of
     proper financing statements (Form UCC-1) naming each
     Eligible Originator as the debtor or, alternatively, seller
     of the Receivables and the other Trust Property, and the
     Transferor as secured party or, alternatively, purchaser of
     the Receivables and the other Trust Property and the
     Trustee as assignee thereof or other similar instruments or
     documents as may be necessary or in the opinion of the
     Agent or any Senior Class Agent desirable under the UCC of
     all appropriate jurisdictions or any comparable law to evi-
     dence the perfection of the Transferor's interest in the
     Receivables and the other Trust Property.
     
               (i)  Copies of acknowledgment copies of
     proper financing statements (Form UCC-1) naming the
     Transferor as the debtor or seller of the Receivables and
     the other Trust Property and the Trustee as secured party
     or purchaser of the Receivables and the other Trust Proper-
     ty or other similar instruments or documents as may be
     necessary or in the opinion of the Agent or any Senior
     Class Agent desirable under the UCC of all appropriate
     jurisdictions or any comparable law to evidence the
     perfection of the Trustee's interest in the Receivables and
     the other Trust Property.
     
               (j)  Favorable opinions of Alston & Bird
     LLP, counsel to the Transferor, the Servicer and each
     Eligible Originator (i) in substantially the form of Exhib-
     it D hereto with respect to certain corporate and enforce-
     ability matters and (ii) in form and substance satisfactory
     to each Senior Class Agent and its counsel with respect to
     certain bankruptcy and insolvency matters (i.e. "true sale"
     and "nonconsolidation") and federal income tax matters.
     
               (k)  Favorable opinions of Butler Snow
     O'Mara Stevens & Cannada, special Mississippi counsel to
     the Servicer, in form and substance satisfactory to each
     Senior Class Agent and its counsel with respect to certain
     Mississippi Uniform Commercial Code matters.
     
               (l)  Favorable opinions of Schreck Morris,
     special Nevada counsel to the Transferor, in form and sub-
     stance satisfactory to each Senior Class Agent and its
     counsel with respect to certain corporate and security
     interest matters under Nevada law.
     
               (m)  Favorable opinions of counsel to the
     Trustee, as to the due authorization, execution and
     delivery by the Trustee of the Master Pooling and Servicing
     Agreement, the Series Supplement and each other Transaction
     Document executed by the Trustee.
     
               (n)  An executed copy of each Receivables
     Purchase Agreement, the Master Pooling and Servicing
     Agreement, the Series Supplement, this Agreement, the Fee
     Letter, and executed or a certified copy of each of the
     other Transaction Documents to be executed by the Trans-
     feror, the Servicer or any Eligible Originator.
     
               (o)  The Class A-1 Variable Funding Certifi-
     cates in the face amount of $75,000,000 and the Class A-2
     Variable Funding Certificates in the face amount of
     $50,000,000, and the Subordinate Class Certificates in the
     face amount of $14,375,000, in each case duly executed by
     the Transferor and duly authenticated by the Trustee and
     issued, in the case of the Senior Class Certificates, to
     the parties specified in Section 2.1 hereof and, in the
     case of the Subordinate Class Certificates, to the Trans-
     feror.
     
               (p)  Payment of (i) any fees to be paid on
     or prior to the Closing Date pursuant to the Fee Letter and
     (ii) all up-front fees to be paid to the Senior Class
     Conduits.
     
               (q)  An instrument indicating the appoint-
     ment by the Transferor and each Eligible Originator of CT
     Corporation as agent for service of process in accordance
     with Section 6.4(d) hereof.
     
               (r)  Such other documents, instruments, cer-
     tificates and opinions as the Agent, any Senior Class Agent
     or any Bank Investor shall reasonably request.
     
          SECTION 7  Quarterly Certificate.  The
     Servicer shall deliver, or the Transferor shall cause the
     Servicer (if Proffitt's Inc. is not the Servicer) to deliv-
     er, to the Agent and each Senior Class Agent (i) within
     forty-five (45) days after the end of each calendar quarter
     of each calendar year, beginning with the calendar quarter
     ending December 31, 1997, an officer's certificate substan-
     tially in the form of Exhibit E hereto stating that (a) a
     review of the activities of the Servicer during the
     preceding calendar quarter (or such shorter period as may
     have elapsed since the Closing Date), and of its perfor-
     mance under this Agreement and the other Transaction
     Documents to which it is a party was made under the super-
     vision of the officer signing such certificate and (b) to
     the best of such officer's knowledge, based on such review,
     the Servicer has fully performed all of its obligations
     under this Agreement, the Series 1997-1 Supplement, the
     Master Pooling and Servicing Agreement and the other Trans-
     action Documents to which it is a party throughout such
     quarter (or such shorter period as may have elapsed since
     the Closing Date), or, if there has occurred an event
     which, with the giving of notice or passage of time or
     both, would constitute a Pay Out Event or Servicer Default,
     specifying each such event known to such officer and the
     nature and status thereof and (ii) the Officer's Certifi-
     cate required to be delivered to the Trustee pursuant to
     Section 3.5 of the Master Pooling and Servicing Agreement
     concurrently with the delivery of such Officer's Certifi-
     cate to the Trustee.
     
          SECTION 8  Periodic Notices and Reports.
     
               (a)  Notices, Certificates and Reports
     Delivered to the Trustee and the Rating Agencies.  In addi-
     tion to those notices, certificates and reports required to
     be delivered to the Agent or the Senior Class Agents pursu-
     ant to Section 3.3 hereof, the Transferor shall furnish to
     the Agent and each Senior Class Agent a copy of each no-
     tice, certificate or report delivered to the Trustee or a
     Rating Agency pursuant to the Master Pooling and Servicing
     Agreement or the Series Supplement concurrently with the
     delivery of any such notice, certificate or report to the
     Trustee or a Rating Agency, as the case may be.
     
               (b)  Annual Opinion of Counsel.  The
     Transferor will deliver to the Agent and each Senior Class
     Agent each Opinion of Counsel required to be delivered to
     the Trustee pursuant to subsection 13.2(d)(ii) of the
     Master Pooling and Servicing Agreement concurrently with
          the delivery of such Opinion of Counsel to the Trustee.


                         ARTICLE IV
     
         INDEMNIFICATION; EXPENSES; RELATED MATTERS
     
          SECTION 1  Indemnities by the Transferor. 
     Without limiting any other rights which the Agent, the
     Senior Class Agents, the Senior Class Conduits or the Bank
     Investors may have hereunder or under applicable law, the
     Transferor hereby agrees to indemnify the Senior Class
     Conduits, the Bank Investors, the Agent, the Senior Class
     Agent, the Collateral Agents, each Program Support Provider
     and any successors and permitted assigns and any of their
     respective officers, directors and employees (collectively,
     the "Indemnified Parties") from and against any and all
     damages, losses, claims, liabilities, costs and expenses,
     including, without limitation, reasonable attorneys' fees
     (which such attorneys may be employees of a Program Support
     Provider, the Agent, a Senior Class Agent or a Collateral
     Agent, as applicable) and disbursements (all of the fore-
     going being collectively referred to as "Indemnified
     Amounts") awarded against or incurred by any Indemnified
     Party in any action or proceeding between the Transferor or
     the Servicer and any of the Indemnified Parties or between
     any of the Indemnified Parties and any third party arising
     out of or as a result of this Agreement, the other Transac-
     tion Documents, the ownership or maintenance, either di-
     rectly or indirectly, by the Agent, any Senior Class Agent,
     any Senior Class Conduit or any Bank Investor of the Senior
     Class Certificates or any of the other transactions contem-
     plated hereby or thereby, excluding, however, (i) Indemni-
     fied Amounts to the extent resulting from gross negligence
     or willful misconduct on the part of such Indemnified
     Party, (ii) recourse (except as otherwise specifically
     provided in this Agreement) for amounts due under the
     Receivables which are uncollectible and (iii) Indemnified
     Amounts specifically excluded from coverage under Section
     4.2.  Without limiting the generality of the foregoing, the
     Transferor shall indemnify each Indemnified Party for
     Indemnified Amounts relating to or resulting from:
     
                    (i)  any representation or war-
            ranty made by the Transferor, any Eligible
            Originator or the Servicer or any officer of the
            Transferor, any Eligible Originator or the Ser-
            vicer under or in connection with this Agree-
            ment, any Receivables Purchase Agreement, any of
            the other Transaction Documents or any other in-
            formation or report delivered by the Transferor
            or the Servicer pursuant hereto or thereto,
            which shall have been false or incorrect in any
            material respect when made or deemed made;
     
                    (ii)  the failure by the Trans-
            feror, any Eligible Originator or the Servicer
            to comply with any applicable law, rule or
            regulation with respect to any Receivable or the
            related Account, or the nonconformity of any
            Receivable or the related Account with any such
            applicable law, rule or regulation;
     
                    (iii)  the failure to vest and
            maintain vested in the Trustee, on behalf of the
            Trust, an undivided first priority, perfected
            percentage ownership or security interest in the
            Trust Property free and clear of any Lien (ex-
            cept as expressly permitted by the Transaction
            Documents);
     
                    (iv)  the failure to file, or any
            delay in filing, financing statements, continu-
            ation statements, or other similar instruments
            or documents under the UCC of any applicable
            jurisdiction or other applicable laws with re-
            spect to any of the Trust Property;
     
                    (v)  any dispute, claim, offset
            or defense (other than discharge in bankruptcy)
            of the Obligor to the payment of any Receivable
            (including, without limitation, a defense based
            on such Receivable or the related Account not
            being the legal, valid and binding obligation of
            such Obligor enforceable against it in accor-
            dance with its terms), or any other claim re-
            sulting from the sale of merchandise or services
            related to such Receivable or the furnishing or
            failure to furnish such merchandise or services;
     
                    (vi)  any failure of the Servicer
            to perform its duties or obligations in accor-
            dance with the provisions of the Master Pooling
            and Servicing Agreement and the Series Supple-
            ment; or
     
                    (vii)  any products liability
            claim or personal injury or property damage suit
            or other similar or related claim or action of
            whatever sort arising out of or in connection
            with merchandise or services which are the
            subject of any Receivable;
     
                    (viii)  the transfer of an owner-
            ship interest in any Receivable other than an
            Eligible Receivable as defined in the Master
            Pooling and Servicing Agreement;
     
                    (ix)  the failure by the Trans-
            feror, any Eligible Originator or the Servicer
            to comply with any term, provision or covenant
            contained in this Agreement or any of the other
            Transaction Documents to which it is a party or
            to perform any of its respective duties under
            the Accounts;
     
                    (x)  the failure of any Eligible
            Originator to pay when due any taxes, including
            without limitation, sales, excise or personal
            property taxes payable in connection with any of
            the Receivables;
     
                    (xi)  any repayment by any Indem-
            nified Party of any amount previously distrib-
            uted in reduction of the Senior Class Investor
            Amount which such Indemnified Party believes in
            good faith is required to be made;
     
                    (xii)  the commingling by the
            Transferor, any Eligible Originator or the Ser-
            vicer of Collections of Receivables at any time
            with other funds;
     
                    (xiii)  any investigation, liti-
            gation or proceeding related to this Agreement,
            any of the other Transaction Documents, the use
            of proceeds of the acquisition of interests in
            the Senior Class Certificates by the Transferor,
            the ownership of the Senior Class Certificates
            or any Trust Property;
     
                    (xiv)  any inability to obtain
            any judgment in or utilize the court or other
            adjudication system of, any state in which an
            Obligor may be located as a result of the fail-
            ure of the Transferor or any Eligible Originator
            to qualify to do business or file any notice of
            business activity report or any similar report;
     
                    (xv)  any failure of the Trans-
            feror to give reasonably equivalent value to an
            Eligible Originator in consideration of the pur-
            chase by the Transferor from such Eligible
            Originator of any Receivable, or any attempt by
            any Person to void, rescind or set-aside any
            such transfer under statutory provisions or
            common law or equitable action, including,
            without limitation, any provision of the Bank-
            ruptcy Code; or
     
                    (xvi)  any action taken by the
            Transferor, any Eligible Originator or the Ser-
            vicer in the enforcement or collection of any
            Receivable;
     
     provided, however, that if the Senior Class Conduits enter
     into agreements for the purchase of certificates represent-
     ing interests in amounts due under receivables or of inter-
     ests in receivables from one or more Other Transferors, the
     Senior Class Conduits shall allocate such Indemnified
     Amounts which are in connection with a Program Support
     Agreement or the program support furnished by a Program Su-
     pport Provider among the Transferor and each Other Trans-
     feror; and provided, further, that if such Indemnified
     Amounts are attributable to the Transferor or the Servicer
     and not attributable to any Other Transferor, the Trans-
     feror shall be solely liable for such Indemnified Amounts
     or if such Indemnified Amounts are attributable to Other
     Transferors and not attributable to the Transferor or the
     Servicer, such Other Transferors shall be solely liable for
     such Indemnified Amounts.
     
          SECTION 2  Indemnity for Taxes, Reserves and
     Expenses.  (a)  If after the date hereof, the adoption of
     any Law or bank regulatory guideline or any amendment or
     change in the interpretation of any existing or future Law
     or bank regulatory guideline by any Official Body charged
     with the administration, interpretation or application
     thereof, or the compliance with any directive of any
     Official Body (in the case of any bank regulatory guide-
     line, whether or not having the force of law):
     
                    (i)  shall subject any Indemni-
            fied Party to any tax, duty or other charge
            (other than Excluded Taxes) with respect to this
            Agreement, the other Transaction Documents, the
            ownership, maintenance or financing of the
            Senior Class Certificates, the Receivables or
            payments of amounts due hereunder, or shall
            change the basis of taxation of payments to any
            Indemnified Party of amounts payable in respect
            of this Agreement, the other Transaction Docu-
            ments, the ownership, maintenance or financing
            of the Senior Class Certificates, the Receiva-
            bles or payments of amounts due hereunder or its
            obligation to advance funds hereunder, under a
            Program Support Agreement or otherwise in re-
            spect of this Agreement, the other Transaction
            Documents, the ownership, maintenance or fi-
            nancing of the Senior Class Certificates or the
            Receivables (except for changes in the rate of
            general corporate, franchise, net income or
            other income tax imposed on such Indemnified
            Party by the jurisdiction in which such Indem-
            nified Party's principal executive office is
            located);
     
                    (ii)  shall impose, modify or
            deem applicable any reserve, special deposit or
            similar requirement (including, without limita-
            tion, any such requirement imposed by the Board
            of Governors of the Federal Reserve System other
            than any such requirement used in determining
            the Adjusted LIBOR Rate) against assets of, de-
            posits with or for the account of, or credit ex-
            tended by, any Indemnified Party or shall impose
            on any Indemnified Party or on the London inter-
            bank market any other condition affecting this
            Agreement, the other Transaction Documents, the
            ownership, maintenance or financing of the
            Senior Class Certificates, the Receivables or
            payments of amounts due hereunder or its obliga-
            tion to advance funds hereunder, under a Program
            Support Agreement or otherwise in respect of
            this Agreement, the other Transaction Documents,
            the ownership, maintenance or financing of the
            Senior Class Certificates or the Receivables; or
     
                    (iii)  imposes upon any Indemni-
            fied Party any other expense (including, without
            limitation, reasonable attorneys' fees and
            expenses, and expenses of litigation or prepara-
            tion therefor in contesting any of the fore-
            going) with respect to this Agreement, the other
            Transaction Documents, the ownership, mainte-
            nance or financing of the Senior Class Certifi-
            cates, the Receivables or payments of amounts
            due hereunder or its obligation to advance funds
            hereunder, under a Program Support Agreement or
            otherwise in respect of this Agreement, the
            other Transaction Documents, the ownership,
            maintenance or financing of the Senior Class
            Certificates or the Receivables,
     
     and the result of any of the foregoing is to increase the
     cost to such Indemnified Party with respect to this
     Agreement, the other Transaction Documents, the ownership,
     maintenance or financing of the Senior Class Certificates,
     the Receivables, the obligations hereunder, the funding of
     any purchases hereunder, a Program Support Agreement, by an
     amount deemed by such Indemnified Party to be material,
     then, within ten (10) days after demand by such Indemnified
     Party through the Agent, the Transferor shall pay to the
     Agent, for the benefit of such Indemnified Party, such
     additional amount or amounts as will compensate such
     Indemnified Party for such increased cost or reduction.
     
               (b)  If any Indemnified Party shall have
     determined that after the date hereof, the adoption of any
     applicable Law or bank regulatory guideline regarding
     capital adequacy, or any change therein, or any change in
     the interpretation thereof by any Official Body, or any
     directive regarding capital adequacy (in the case of any
     bank regulatory guideline, whether or not having the force
     of law) of any such Official Body, has or would have the
     effect of reducing the rate of return on capital of such
     Indemnified Party (or its parent) as a consequence of such
     Indemnified Party's obligations hereunder or with respect
     hereto to a level below that which such Indemnified Party
     (or its parent) could have achieved but for such adoption,
     change, request or directive (taking into consideration its
     policies with respect to capital adequacy) by an amount
     deemed by such Indemnified Party to be material, then from
     time to time, within ten (10) days after demand by such
     Indemnified Party through the Agent, the Transferor shall
     pay to the Agent, for the benefit of such Indemnified
     Party, such additional amount or amounts as will compensate
     such Indemnified Party (or its parent) for such reduction.
     
               (c)  Each Senior Class Agent will notify the
     Agent and the Agent will promptly notify the Transferor of
     any event of which it has knowledge, occurring after the
     date hereof, which will entitle an Indemnified Party to
     compensation pursuant to this Section.  A notice by the
     Agent or the applicable Indemnified Party claiming compen-
     sation under this Section and setting forth the additional
     amount or amounts to be paid to it hereunder shall be
     conclusive in the absence of manifest error.  In deter-
     mining such amount, the Agent or any applicable Indemnified
     Party may use any reasonable averaging and attributing
     methods.
     
               (d)  Anything in this Section 4.2 to the
     contrary notwithstanding, if a Senior Class Conduit enters
     into agreements for the acquisition of certificates
     representing interests in other receivables from one or
     more Other Transferors, such Senior Class Conduit shall
     allocate the liability for any amounts under this Section
     which are in connection with a Program Support Agreement or
     the program support provided by a Program Support Provider
     ("Section 4.2 Costs") to the Transferor and each Other
     Transferor; provided, however, that if such Section 4.2
     Costs are attributable to the Transferor, an Eligible
     Originator or the Servicer and not attributable to any
     Other Transferor, the Transferor shall be solely liable for
     such Section 4.2 Costs or if such Section 4.2 Costs are at-
     tributable to Other Transferors and not attributable to the
     Transferor, an Eligible Originator or the Servicer, such
     Other Transferors shall be solely liable for such Section
     4.2 Costs.
     
          SECTION 3  Taxes.  All payments made hereunder
     by the Transferor or the Servicer (each, a "payor") to any
     Senior Class Conduit, any Bank Investor or the Agent (each,
     a "recipient") shall be made free and clear of and without
     deduction for any present or future income, excise, stamp
     or franchise taxes and any other taxes, fees, duties, with-
     holdings or other charges of any nature whatsoever imposed
     by any taxing authority on any recipient (or any assignee
     of such parties) (such non-excluded items being called
     "Taxes"), but excluding franchise taxes imposed on net
     income (or any interest or penalties with respect thereto)
     and taxes imposed on or measured by the recipient's net
     income required to be paid by any recipient in connection
     herewith to any taxing authority ("Excluded Taxes").  In
     the event that any withholding or deduction from any
     payment made by the payor hereunder is required in respect
     of any Taxes, then such payor shall:
     
               (a)  pay directly to the relevant authority
     the full amount required to be so withheld or deducted;
     
               (b)  promptly forward to the Agent an
     official receipt or other documentation satisfactory to the
     Agent evidencing such payment to such authority; and
     
               (c)  pay to the recipient such additional
     amount or amounts as is necessary to ensure that the net
     amount actually received by the recipient will equal the
     full amount such recipient would have received had no such
     withholding or deduction been required.
     
     Moreover, if any Taxes are directly asserted against any
     recipient with respect to any payment received by such
     recipient hereunder, the recipient shall promptly notify
     the Transferor and the Servicer, and the recipient may pay
     such Taxes and the payor will promptly pay such additional
     amounts (including any penalties, interest or expenses) as
     shall be necessary in order that the net amount received by
     the recipient after the payment of such Taxes (including
     any Taxes on such additional amount) shall equal the amount
     such recipient would have received had such Taxes not been
     asserted.
     
          If the payor fails to pay any Taxes when due
     to the appropriate taxing authority or fails to remit to
     the recipient the required receipts or other required docu-
     mentary evidence, the payor shall indemnify the recipient
     for any incremental Taxes, interest, or penalties that may
     become payable by any recipient as a result of any such
     failure.
     
          SECTION 4  Other Costs, Expenses and Related
     Matters.  
               (a)  The Transferor agrees, upon receipt of
     a written invoice in reasonable detail, to pay or cause to
     be paid, and to save the Senior Class Conduits, the Bank
     Investors, the Senior Class Agents and the Agent harmless
     against liability for the payment of, all reasonable out-of-pocket
     expenses (including, without limitation,
     attorneys', accountants' and other third parties' fees and
     expenses, any filing fees and expenses incurred by officers
     or employees of the Senior Class Conduits, the Bank Inves-
     tors, the Agent and/or the Senior Class Agents) or intangi-
     ble, documentary or recording taxes incurred by or on
     behalf of any Senior Class Conduit, any Bank Investor, the
     Agent and any Senior Class Agent (i) in connection with the
     negotiation, execution, delivery and preparation of this
     Agreement, the other Transaction Documents and any docu-
     ments or instruments delivered pursuant hereto and thereto
     and the transactions contemplated hereby or thereby, and
     (ii) from time to time (a) relating to any amendments,
     waivers or consents under this Agreement and the other
     Transaction Documents, (b) arising in connection with any
     Senior Class Conduit's, any Bank Investor's, the Agent's or
     any Senior Class Agent's enforcement or preservation of
     rights, or (c) arising in connection with any audit,
     dispute, disagreement, litigation or preparation for
     litigation involving this Agreement or any of the other
     Transaction Documents (all of such amounts, collectively,
     "Transaction Costs").
     
               (b)  The Transferor shall pay to each Senior
     Class Agent, for the account of the related Senior Class
     Conduit and Bank Investors, as applicable, on demand any
     Early Collection Fee due on account of the receipt by a
     Senior Class Conduit or Bank Investor of any amounts
     applied in reduction of the Senior Class Investor Amount on
     any day other than the last day of any applicable funding
     period.
     
          SECTION 5  Indemnification by Servicer.  The
     Servicer shall indemnify and hold harmless each Indemnified
     Party from and against any loss, liability, expense, damage
     or injury suffered or sustained by reason of willful
     misfeasance, bad faith, or negligence in the performance of
     the duties of the Servicer or by reason of reckless
     disregard of obligations and duties of the Servicer
     hereunder or under the Master Pooling and Servicing
     Agreement or by reason of any acts, omissions or alleged
     acts or omissions of the Servicer pursuant to this Agree-
     ment or the Master Pooling and Servicing Agreement;
     provided, however, that the Servicer shall not indemnify
     any such Indemnified Party for any such loss, liability,
     expense, damage or injury suffered or sustained by reason
     of any action taken or omitted at the written request of
     such Indemnified Party; and provided, further, that the
     Servicer shall not indemnify any such Indemnified Party for
     any such loss, liability, expense, damage or injury
     incurred with respect to any action taken by such Indemni-
     fied Party constituting fraud, gross negligence, breach of
     fiduciary duty or willful misconduct, with respect to the
     uncollectibility of the Receivables or with respect to any
     federal, state or local income or franchise taxes (or any
     interest or penalties with respect thereto) required to be
     paid by any such Indemnified Party in connection herewith
     to any taxing authority.  The Servicer shall not be liable
     for acts or omissions of any Successor Servicer.  The
     provisions of this indemnity shall run directly to and be
     enforceable by an injured party subject to the limitations
     hereof.
     
                         ARTICLE V
     
       THE AGENT; BANK COMMITMENT; SENIOR CLASS AGENTS
     
          SECTION 1  Authorization and Action of Agent.
     
               (a)  Each Senior Class Conduit and each Bank
     Investor hereby appoints and authorizes the Agent to take
     such action as agent on its behalf and to exercise such
     powers under this Agreement and the other Transaction
     Documents as are delegated to the Agent by the terms hereof
     and thereof, together with such powers as are reasonably
     incidental thereto.  In furtherance, and without limiting
     the generality of the foregoing, each Senior Class Conduit
     and each Bank Investor hereby appoints the Agent as its
     agent to execute and deliver all further instruments and
     documents, and take all further action that the Agent may
     deem necessary or appropriate or that a Senior Class
     Conduit or a Bank Investor may reasonably request in order
     to perfect, protect or more fully evidence the interests
     transferred or to be transferred from time to time by the
     Transferor hereunder, or to enable any of them to exercise
     or enforce any of their respective rights hereunder.  The
     Senior Class Agents jointly may direct the Agent to take
     any such incidental action hereunder.  With respect to
     other actions which are incidental to the actions specif-
     ically delegated to the Agent hereunder, the Agent shall
     not be required to take any such incidental action hereun-
     der, but shall be required to act or to refrain from acting
     (and shall be fully protected in acting or refraining from
     acting) upon the joint direction of the Senior Class
     Agents; provided, however, that the Agent shall not be re-
     quired to take any action hereunder if the taking of such
     action, in the reasonable determination of the Agent, shall
     be in violation of any applicable law, rule or regulation
     or contrary to any provision of this Agreement or shall
     expose the Agent to liability hereunder or otherwise.  Upon
     the occurrence and during the continuance of any Pay Out
     Event or Potential Pay Out Event, the Agent shall take no
     action hereunder (other than ministerial actions or such
     actions as are specifically provided for herein) without
     the prior consent of the Required Investor Certificatehold-
     ers.  The Agent shall not, without the prior written con-
     sent of each Senior Class Agent and Bank Investor, agree to
     (i) amend, modify or waive any provision of this Agreement
     in any way which would (A) reduce or impair Collections or
     the payment of fees payable hereunder to the Senior Class
     Conduits or the Bank Investors or delay the scheduled dates
     for payment of such amounts, (B) increase the Servicing Fee
     Percentage, (C) modify any provisions of this Agreement,
     the Master Pooling and Servicing Agreement or the Series
     Supplement relating to the timing of payments required to
     be made by the Transferor or the Servicer or the applica-
     tion of the proceeds of such payments, (D) the appointment
     of any Person (other than the Trustee) as successor
     Servicer, (E) release any property from the lien provided
     by this Agreement (other than as expressly contemplated
     herein), or (F) modify Section 3.4(d) hereof or the defini-
     tion of "Minimum Enhancement Amount" in the Series Supple-
     ment or the definitions of "Defaulted Account" or "Eligible
     Receivable" in the Master Pooling and Servicing Agreement. 
     The Agent shall not agree to any amendment of or waiver
     under this Agreement which increases the dollar amount of
     a Bank Investor's Commitment without the prior written
     consent of such Bank Investor.  In addition, the Agent
     shall not agree to any amendment of or waiver under this
     Agreement not specifically described in the two preceding
     sentences without the consent of the Required Investor
     Certificateholders.  In the event the Agent requests a
     Senior Class Agent's, a Senior Class Conduit's or a Bank
     Investor's consent pursuant to the foregoing provisions and
     the Agent does not receive a response (either positive or
     negative) from such Senior Class Agent, Senior Class Con-
     duit or Bank Investor within 10 Business Days of such
     Person's receipt of such request, then such Senior Class
     Agent, Senior Class Conduit or Bank Investor (and its
     percentage interest hereunder, if applicable) shall be
     disregarded in determining whether the Agent shall have
     obtained sufficient consent hereunder.
     
               (b)  The Agent shall exercise such rights
     and powers vested in it by this Agreement and the other
     Transaction Documents, and use the same degree of care and
     skill in their exercise, as a prudent person would exercise
     or use under the circumstances in the conduct of such
     person's own affairs.
     
          SECTION 2  Agent's Reliance, Etc.  Neither the
     Agent nor any of its directors, officers, agents or
     employees shall be liable for any action taken or omitted
     to be taken by it or them as Agent under or in connection
     with this Agreement or any of the other Transaction
     Documents, except for its or their own gross negligence or
     willful misconduct.  Without limiting the foregoing, the
     Agent:  (i) may consult with legal counsel (including
     counsel for the Transferor or the Servicer), independent
     public accountants and other experts selected by it and
     shall not be liable for any action taken or omitted to be
     taken in good faith by it in accordance with the advice of
     such counsel, accountants or experts; (ii) makes no
     warranty or representation to any Senior Class Conduit or
     Bank Investor and shall not be responsible to any Senior
     Class Conduit or Bank Investor for any statements, warran-
     ties or representations made in or in connection with this
     Agreement; (iii) shall not have any duty to ascertain or to
     inquire as to the performance or observance of any of the
     terms, covenants or conditions of this Agreement or any of
     the other Transaction Documents on the part of the Trans-
     feror or the Servicer or to inspect the property (including
     the books and records) of the Transferor or the Servicer;
     (iv) shall not be responsible to any Senior Class Conduit
     or any Bank Investor for the due execution, legality,
     validity, enforceability, genuineness, sufficiency or value
     of this Agreement, any of the other Transaction Documents
     or any other instrument or document furnished pursuant
     hereto or thereto; and (v) shall incur no liability under
     or in respect of this Agreement or any of the other
     Transaction Documents by acting upon any notice (including
     notice by telephone), consent, certificate or other
     instrument or writing (which may be by telex or facsimile)
     believed by it to be genuine and signed or sent by the
     proper party or parties.
     
          SECTION 3  Credit Decision.  Each Senior Class
     Conduit and Bank Investor acknowledges that it has,
     independently and without reliance upon the Agent, any of
     the Agent's Affiliates, any other Bank Investor or any
     other Senior Class Conduit and based upon such documents
     and information as it has deemed appropriate, made its own
     evaluation and decision to enter into this Agreement and
     the other Transaction Documents to which it is a party and,
     if it so determines, to accept the transfer of all or any
     portion of the Senior Class Certificates.  Each Senior
     Class Conduit and Bank Investor also acknowledges that it
     will, independently and without reliance upon the Agent,
     any of the Agent's Affiliates, any other Bank Investor or
     any other Senior Class Conduit and based on such documents
     and information as it shall deem appropriate at the time,
     continue to make its own decisions in taking or not taking
     action under this Agreement and the other Transaction
     Documents to which it is a party.
     
          SECTION 4  Indemnification of the Agent.  Each
     Bank Investor agrees to indemnify the Agent (to the extent
     not reimbursed by the Transferor), ratably (and not
     jointly) in accordance with their respective Commitments,
     from and against any and all liabilities, obligations,
     losses, damages, penalties, actions, judgments, suits,
     costs, expenses or disbursements of any kind or nature
     whatsoever which may be imposed on, incurred by, or
     asserted against the Agent (in its capacity as such) in any
     way relating to or arising out of this Agreement and the
     other Transaction Documents or any action taken or omitted
     by the Agent hereunder or thereunder, provided that a Bank
     Investor shall not be liable for any portion of such
     liabilities, obligations, losses, damages, penalties,
     actions, judgments, suits, costs, expenses or disbursements
     resulting from the Agent's gross negligence or willful
     misconduct.  Without limitation of the foregoing, the Bank
     Investors agree to reimburse the Agent, ratably (and not
     jointly) in accordance with their respective Commitments,
     promptly upon demand for any out-of-pocket expenses
     (including counsel fees) incurred by the Agent (in its
     capacity as such) in connection with the enforcement
     (whether through negotiations, legal proceedings or other-
     wise) of, or legal advice in respect of rights or respon-
     sibilities under, this Agreement and the other Transaction
     Documents, to the extent that such expenses are incurred in
     the interests of or otherwise in respect of the Senior
     Class Conduits or the Bank Investors hereunder and/or
     thereunder and to the extent that the Agent is not reim-
     bursed for such expenses by the Transferor.
     
          SECTION 5  Successor Agent.  The Agent may
     resign at any time, effective upon the appointment and
     acceptance of a successor Agent as provided below, by
     giving written notice thereof to each Senior Class Agent,
     each Senior Class Conduit, each Bank Investor, the Trans-
     feror and the Servicer and may be removed at any time with
     cause by holders of more than 50% of the aggregate Senior
     Class Investor Amounts.  Upon any such resignation or
     removal, the Required Investor Certificateholders shall ap-
     point a successor Agent.  Each Senior Class Conduit and
     each Bank Investor agrees that it shall not unreasonably
     withhold or delay its approval of the appointment of a suc-
     cessor Agent.  If no such successor Agent shall have been
     so appointed, and shall have accepted such appointment,
     within 30 days after the retiring Agent's giving of notice
     of resignation or the holders of more than 50% of the
     aggregate Senior Class Investor Amounts removal of the
     retiring Agent then the retiring Agent may, on behalf of
     the Senior Class Conduits and the Bank Investors, appoint
     a successor Agent which successor Agent shall be either (i)
     a commercial bank organized under the laws of the United
     States or of any state thereof and have a combined capital
     and surplus of at least $50,000,000 or (ii) an Affiliate of
     such a bank.  Upon the acceptance of any appointment as
     Agent hereunder by a successor Agent, such successor Agent
     shall thereupon succeed to and become vested with all the
     rights, powers, privileges and duties of the retiring
     Agent, and the retiring Agent shall be discharged from its
     duties and obligations under this Agreement.  After any
     retiring Agent's resignation or removal hereunder as Agent,
     the provisions of this Article V shall continue to inure to
     its benefit as to any actions taken or omitted to be taken
     by it while it was Agent under this Agreement.  The
     successor agent shall promptly notify the Transferor and
     the Servicer of its appointment hereunder.
     
          SECTION 6  Payments by the Agent.  Unless
     specifically allocated to a Bank Investor or a Senior Class
     Conduit pursuant to the terms of this Agreement, all
     amounts received by the Agent, if any, on behalf of the
     Senior Class Conduits or the Bank Investors shall be paid
     by the Agent to the applicable Senior Class Agent (at the
     account specified on the signature pages hereto or as may
     be specified in writing to the Agent) in accordance with
     their respective related pro rata interests in the Senior
     Class Investor Amount on the Business Day received by the
     Agent, unless such amounts are received after 12:00 noon on
     such Business Day, in which case the Agent shall use its
     reasonable efforts to pay such amounts to the Senior Class
     Conduits or Bank Investors on such Business Day, but, in
     any event, shall pay such amounts to the Senior Class Con-
     duits or Bank Investors in accordance with their respective
     related pro rata interests in the Senior Class Investor
     Amount not later than the following Business Day.
     
          SECTION 7  Bank Commitment; Assignment to Bank
     Investors.
     
               (a)  Bank Commitment.  At any time prior to
     the Commitment Termination Date and prior to the Termina-
     tion Date (excluding a "Termination Date" occurring as a
     result of clause (iv) or (v) of the definition of "Termina-
     tion Date"), in the event that any Senior Class Conduit
     does not acquire an Additional Investor Amount as requested
     under Section 2.2(a), then at any time, the Transferor
     shall have the right to require such Senior Class Conduit
     to assign its interests in the Senior Class Certificate
     Principal Balance in whole to the related Bank Investors
     pursuant to this Section 5.7.  In addition, at any time
     prior to the Commitment Termination Date (i) upon the
     occurrence of a Pay Out Event, a Senior Class Agent may re-
     quest that the related Senior Class Conduit assign its
     interest in the Senior Class Certificate Principal Balance
     in whole to the related Bank Investors pursuant to this
     Section 5.7, and (ii) if a Senior Class Conduit gives
     notice to the Transferor of a Reinvestment Termination Date
     and requests that its interest in the Senior Class Certifi-
     cate Principal Balance be assigned to the related Bank
     Investors, such interest shall be assigned in whole to the
     related Bank Investors pursuant to this Section 5.7, and,
     in each case, the Transferor hereby agrees to pay the
     amounts described in Section 5.7(d) below.  Provided that
     the Net Asset Test is satisfied with respect to the related
     Senior Class, upon any such notice by a Senior Class Agent
     or a Senior Class Conduit, the applicable Senior Class Con-
     duit shall make such Assignment and the related Bank Inves-
     tors shall accept such Assignment and shall assume all of
     the applicable Senior Class Conduit's obligations hereun-
     der.  In connection with any Assignment from a Senior Class
     Conduit to the related Bank Investors pursuant to this Sec-
     tion, each Bank Investor shall, on the date of such As-
     signment, pay to such Senior Class Conduit an amount equal
     to its Assignment Amount.  Consent of the Transferor shall
     in no event be required in order for any Senior Class
     Conduit to assign any interest in the Senior Class Certifi-
     cate Principal Balance to the related Bank Investors.  Upon
     any Assignment by a Senior Class Conduit to the related
     Bank Investors contemplated hereunder, such Senior Class
     Conduit shall cease to acquire any Additional Investor
     Amounts hereunder.
     
               (b)  Assignment.  No Bank Investor may
     assign all or a portion of its interests in the Senior
     Class Certificates, the Senior Class Certificate Principal
     Balance, the Trust Property or its rights and obligations
     hereunder to any Person unless approved in writing by the
     Agent, the related Senior Class Agent and the Transferor
     (in each case such approval not to be unreasonably withheld
     or delayed) and made in accordance with the Master Pooling
     and Servicing Agreement and the Series Supplement.  In the
     case of an Assignment by a Senior Class Conduit to the
     related Bank Investors or by a Bank Investor to another
     Person, the assignor shall deliver to the assignee(s) an
     Assignment and Assumption Agreement in substantially the
     form of Exhibit B hereto, duly executed, assigning to the
     assignee a pro rata interest in the Senior Class Certifi-
     cates, the Senior Class Certificate Principal Balance, the
     Trust Property and the assignor's rights and obligations
     hereunder and the assignor shall promptly execute and
     deliver all instruments and documents required by the
     Master Pooling and Servicing Agreement and the Series
     Supplement and all further instruments and documents, and
     take all further action, that the assignee may reasonably
     request, in order to protect, or more fully evidence the
     assignee's right, title and interest in and to such
     interest and to enable the Agent, on behalf of such
     assignee, to exercise or enforce any rights hereunder and
     under the other Transaction Documents to which such
     assignor is or, immediately prior to such Assignment, was
     a party.  Upon any such Assignment, (i) the assignee shall
     have all of the rights and obligations of the assignor
     hereunder and under the other Transaction Documents to
     which such assignor is or, immediately prior to such
     Assignment, was a party with respect to such interest for
     all purposes of this Agreement and under the other Transac-
     tion Documents to which such assignor is or, immediately
     prior to such Assignment, was a party (it being understood
     that the Bank Investors, as assignees, shall (x) be
     obligated to acquire Additional Investor Amounts under Sec-
     tion 2.2(a) hereof in accordance with the terms thereof,
     notwithstanding that the Senior Class Conduits were not so
     obligated and (y) not have the right (in the absence of a
     Pay Out Event) to elect not to maintain the related Senior
     Class Investor Amount, notwithstanding that the Senior
     Class Conduits had such right), and (ii) the assignor shall
     relinquish its rights with respect to such interest for all
     purposes of this Agreement and under the other Transaction
     Documents to which such assignor is or, immediately prior
     to such Assignment, was a party.  No such Assignment shall
     be effective unless a fully executed copy of the related
     Assignment and Assumption Agreement shall be delivered to
     the Agent and the Transferor.  All reasonable out-of-pocket
     costs and reasonable legal expenses of the Agent and the
     initial Bank Investors hereto incurred in connection with
     any Assignment hereunder shall be borne by the Transferor. 
     No Bank Investor shall assign any portion of its Commitment
     hereunder without also simultaneously assigning an equal
     portion of its interest in the applicable Program Support
     Agreement.
     
               (c)  Effects of Assignment.  By executing
     and delivering an Assignment and Assumption Agreement,  the
     assignor and assignee thereunder confirm to and agree with
     each other and the other parties hereto as follows:  (i)
     other than as provided in such Assignment and Assumption
     Agreement, the assignor makes no representation or warranty
     and assumes no responsibility with respect to any state-
     ments, warranties or representations made in or in con-
     nection with this Agreement, the other Transaction Docu-
     ments or any other instrument or document furnished pursu-
     ant hereto or thereto or the execution, legality, validity,
     enforceability, genuineness, sufficiency or value of this
     Agreement, the other Transaction Documents or any such
     other instrument or document; (ii) the assignor makes no
     representation or warranty and assumes no responsibility
     with respect to the financial condition of the Transferor
     or the Servicer or the performance or observance by the
     Transferor or the Servicer of any of their respective obli-
     gations under this Agreement, the other Transaction Docu-
     ments or any other instrument or document furnished pursu-
     ant hereto; (iii) such assignee confirms that it has re-
     ceived a copy of this Agreement, the Master Pooling and
     Servicing Agreement, the Series Supplement and such other
     instruments, documents and information as it has deemed
     appropriate to make its own credit analysis and decision to
     enter into such Assignment and Assumption Agreement and to
     purchase such interest; (iv) such assignee will, indepen-
     dently and without reliance upon the Agent, or any of its
     Affiliates, or the assignor and based on such agreements,
     documents and information as it shall deem appropriate at
     the time, continue to make its own credit decisions in
     taking or not taking action under this Agreement and the
     other Transaction Documents; (v) such assignee appoints and
     authorizes the Agent to take such action as agent on its
     behalf and to exercise such powers under this Agreement,
     the other Transaction Documents and any other instrument or
     document furnished pursuant hereto or thereto as are
     delegated to the Agent by the terms hereof or thereof,
     together with such powers as are reasonably incidental
     thereto and to enforce its respective rights and interests
     in and under this Agreement, the other Transaction Docu-
     ments and the Trust Property; (vi) such assignee agrees
     that it will perform in accordance with their terms all of
     the obligations which by the terms of this Agreement and
     the other Transaction Documents are required to be per-
     formed by it as the assignee of the assignor; and (vii)
     such assignee agrees that it will not institute against any
     Senior Class Conduit any proceeding of the type referred to
     in Section 6.9 prior to the date which is one year and one
     day after the payment in full of all Commercial Paper
     issued by any Senior Class Conduit.
     
               (d)  Transferor's Obligation to Pay Certain
     Amounts; Additional Assignment Amount.  The Transferor
     shall pay to the related Senior Class Agent, for the ac-
     count of the related Senior Class Conduit, in connection
     with any Assignment by a Senior Class Conduit to the
     related Bank Investors pursuant to this Section 5.7, an
     amount equal to all Carrying Costs to accrue through the
     maturity of all outstanding Related Commercial Paper.  To
     the extent that such Carrying Costs relate to interest or
     discount on Commercial Paper issued to fund the related
     Senior Class Certificate Principal Balance, if the Trans-
     feror fails to make payment of such amounts at or prior to
     the time of Assignment by a Senior Class Conduit to the
     related Bank Investors, such amount shall be paid by such
     Bank Investors (in accordance with their respective Bank
     Pro Rata Shares) to the Senior Class Conduit as additional
     consideration for the interests assigned to the Bank Inves-
     tors and the amount of the "Senior Class Certificate
     Principal Balance" of the Senior Class Certificates held by
     the Bank Investors and the "Senior Class Investor Amount"
     of the related Senior Class shall be increased by an amount
     equal to the additional amount so paid by the Bank Inves-
     tors.
     
               (e)  Payments.  After any Assignment by the
     Senior Class Conduit to the related Bank Investors pursuant
     to this Agreement, all payments to be made hereunder by the
     Transferor or the Servicer to the related Senior Class
     Agent for the benefit of the related Senior Class Conduit
     shall be made to the related Senior Class Agent's account
     as such account shall have been notified to the Transferor
     and the Servicer for the benefit of the related Bank Inves-
     tors.  After any such Assignment, the related Bank Inves-
     tors shall be obligated to pay to the related assigning
     Senior Class Conduit an amount equal the aggregate amount
     of Senior Class Investor Charge Offs allocated to such
     Senior Class for all Distribution Dates prior to the date
     of such Assignment, which were not reimbursed pursuant to
     Section 4.4(a) of the Master Pooling and Servicing Agree-
     ment, as supplemented by the Series Supplement, prior to
     such date.
     
               (f)  Downgrade of Bank Investor.  If at any
     time prior to any Assignment by a Senior Class Conduit to
     the related Bank Investors as contemplated pursuant to this
     Section, the short term debt rating of any Bank Investor
     shall be "A-2" or "P-2" from Standard & Poor's or Moody's,
     respectively, with negative credit implications, such Bank
     Investor, upon request of the related Senior Class Agent,
     shall, at its own expense, within 30 days of such request,
     assign its rights and obligations hereunder to another
     financial institution (which institution's short term debt
     shall be rated at least "A-2" and "P-2" from Standard &
     Poor's or Moody's, respectively, and which shall not be so
     rated with negative credit implications).  If the short
     term debt rating of a Bank Investor shall be "A-3" or "P-3", or
     lower, from Standard & Poor's or Moody's, respec-
     tively (or such rating shall have been withdrawn by
     Standard & Poor's or Moody's), such Bank Investor, upon re-
     quest of the related Senior Class Agent, shall, within five
     (5) Business Days of such request, at its own expense,
     assign its rights and obligations hereunder to another
     financial institution (which institution's short term debt
     shall be rated at least "A-2" and "P-2" from Standard &
     Poor's and Moody's, respectively, and which shall not be so
     rated with negative credit implications).  In either such
     case, if any such Bank Investor shall not have assigned its
     rights and obligations under this Agreement within the
     applicable time period described above, the related Senior
     Class Conduit or the Transferor shall have the right to re-
     quire such Bank Investor to accept the Assignment of the
     Bank Pro Rata Share for such Bank Investor of the related
     Senior Class Investor Amount; such Assignment shall occur
     in accordance with the applicable provisions of this Sec-
     tion.  Such Bank Investor shall be obligated to pay to the
     related Senior Class Conduit, in connection with such
     Assignment, in addition to the Bank Pro Rata Share of the
     related Senior Class Investor Amount, an amount equal to
     the interest component of the outstanding Commercial Paper
     issued to fund the portion of the related Senior Class
     Investor Amount being assigned to such Bank Investor, as
     reasonably determined by the Agent.  Notwithstanding any-
     thing contained herein to the contrary, upon any such
     Assignment to a downgraded Bank Investor as contemplated
     pursuant to the immediately preceding sentence, the
     aggregate available amount of the related Senior Class
     Facility Limit, solely as it relates to the acquisition of
     any Additional Investor Amount by the related Senior Class
     Conduit, shall be reduced by the amount of the unused
     Commitment of such downgraded Bank Investor; it being
     understood and agreed, that nothing in this sentence or the
     two preceding sentences shall affect or diminish in any way
     any such downgraded Bank Investor's Commitment to the
     Transferor or such downgraded Bank Investor's other obliga-
     tions and liabilities hereunder and under the other
     Transaction Documents.  The related Senior Class Agent
     shall give the Agent and the Transferor prompt written
     notice of any Assignment to a Bank Investor pursuant to
     this Section 5.7.
     
          SECTION 8  Authorization and Action of Senior
     Class Agent.
     
               (a)  Each of the Senior Class Conduits and
     related Bank Investors of each Class hereby appoints and
     authorizes the Senior Class Agent with respect to such
     Class to take such action as agent on its behalf and to
     exercise such powers under this Agreement as are delegated
     to the Senior Class Agent by the terms hereof, together
     with such powers as are reasonably incidental thereto.  In
     furtherance, and without limiting the generality, of the
     foregoing, each of the Senior Class Conduits and related
     Bank Investors hereby appoint the related Senior Class
     Agent as their agent to execute and deliver all further
     instruments and documents, and take all further action that
     the related Senior Class Agent may deem necessary or appro-
     priate or that the related Senior Class Conduit or Bank
     Investors may reasonably request in order to perfect,
     protect or more fully evidence the interests transferred or
     to be transferred from time to time by the Transferor
     hereunder, or to enable any of them to exercise or enforce
     any of their respective rights hereunder or under the
     Senior Class Certificates, and such other instruments or
     notices, as may be necessary or appropriate for the
     purposes stated hereinabove.  With respect to actions which
     are incidental to the actions specifically delegated to the
     Agent hereunder, the Majority Investors may direct the
     related Senior Class Agent to direct the Agent to take any
     such incidental action hereunder and the approval of the
     Majority Investors is required to direct and/or approve the
     related Senior Class Agent's decision to remove the Agent
     pursuant to Section 5.5.  The Majority Investors may direct
     the related Senior Class Agent to direct the Agent not to
     take or to cease taking any action which is incidental to
     the actions specifically delegated to the Agent hereunder. 
     With respect to other actions which are incidental to the
     actions specifically delegated to a Senior Class Agent
     hereunder, a Senior Class Agent shall not be required to
     take any such incidental action hereunder, but shall be re-
     quired to act or to refrain from acting (and shall be fully
     protected in acting or refraining from acting) upon the
     direction of the related Majority Investors; provided,
     however, that no Senior Class Agent shall be required to
     take any action hereunder if the taking of such action, in
     the reasonable determination of such Senior Class Agent,
     shall be in violation of any applicable law, rule or
     regulation or contrary to any provision of this Agreement
     or shall expose such Senior Class Agent to liability here-
     under or otherwise.  Upon the occurrence and during the
     continuance of any Pay Out Event or Potential Pay Out
     Event, the Senior Class Agent shall take no action hereun-
     der (other than ministerial actions or such actions as are
     specifically provided for herein) without the prior consent
     of each related Investor.  Unless otherwise provided
     herein, the Senior Class Agent shall not authorize the re-
     lease by the Agent of any property conveyed to the Agent by
     the Transferor hereunder without the prior consent of the
     Majority Investors.  The Senior Class Agent shall not,
     without the prior written consent of each of the related
     Senior Class Conduits (if any interest is held by a Senior
     Class Conduit at such time) and Bank Investors, agree to
     (i) amend, modify or waive any provision of this Agreement
     in any way which would (A) reduce or impair Collections or
     the payment of Carrying Costs or fees payable under the
     related Fee Letter or delay the scheduled dates for payment
     of such amounts, (B) increase the applicable Class Monthly
     Servicing Fee, (C) modify any provisions of this Agreement
     relating to the timing of payments required to be made by
     the Transferor or the application of the proceeds of such
     payments, or (D) the appointment of any Person (other than
     the Agent) as Successor Servicer.  In addition, each Senior
     Class Agent agrees that it shall not agree to any amendment
     of or waiver under this Agreement not specifically contem-
     plated by the preceding sentence without the consent of the
     related Majority Investors.  In the event the Senior Class
     Agent requests a Person's consent pursuant to the foregoing
     provisions and the Senior Class Agent does not receive a
     consent (either positive or negative) from such Person
     within 10 Business Days of such Person's receipt of such
     request, then such Person (and its percentage interest
     hereunder) shall be disregarded in determining whether the
     Senior Class Agent shall have obtained sufficient consent
     hereunder.
     
               (b)  The Senior Class Agent shall exercise
     such rights and powers vested in it by this Agreement, and
     use the same degree of care and skill in their exercise, as
     a prudent person would exercise or use under the circum-
     stances in the conduct of such person's own affairs.  
     
          SECTION 9  Senior Class Agents' Reliance, Etc. 
     Neither any Senior Class Agent nor any of their respective
     directors, officers, agents or employees shall be liable
     for any action taken or omitted to be taken by it or them
     as Senior Class Agent under or in connection with this
     Agreement, except for its or their own gross negligence or
     willful misconduct.  Without limiting the foregoing, the
     Senior Class Agent:  (i) may consult with legal counsel
     (including counsel for the Transferor), independent public
     accountants and other experts selected by it and shall not
     be liable for any action taken or omitted to be taken in
     good faith by it in accordance with the advice of such
     counsel, accountants or experts; (ii) makes no warranty or
     representation to any Senior Class Conduit or Bank Investor
     and shall not be responsible to any Senior Class Conduit or
     Bank Investor for any statements, warranties or representa-
     tions made in or in connection with this Agreement;
     (iii) shall not have any duty to ascertain or to inquire as
     to the performance or observance of any of the terms,
     covenants or conditions of this Agreement on the part of
     the Transferor or to inspect the property (including the
     books and records) of the Transferor; (iv) shall not be
     responsible to any Investor for the due execution, legal-
     ity, validity, enforceability, genuineness, sufficiency or
     value of this Agreement, the Senior Class Certificates or
     any other instrument or document furnished pursuant hereto;
     and (v) shall incur no liability under or in respect of
     this Agreement by acting upon any notice (including notice
     by telephone), consent, certificate or other instrument or
     writing (which may be by telex) believed by it to be
     genuine and signed or sent by the proper party or parties.
     
          SECTION 10  Credit Decision.  Each Senior
     Class Conduit and Bank Investor acknowledges that it has,
     independently and without reliance upon the Senior Class
     Agent or any of the Senior Class Agent's Affiliates, and
     based upon such documents and information as it has deemed
     appropriate, made its own evaluation and decision to enter
     into this Agreement and, if it so determines, to accept the
     transfer of an interest in a Certificate hereunder.  Each
     Investor also acknowledges that it will, independently and
     without reliance upon the Senior Class Agent or any of the
     Senior Class Agent's Affiliates and based on such documents
     and information as it shall deem appropriate at the time,
     continue to make its own decisions in taking or not taking
     action under this Agreement.
     
          SECTION 11  Indemnification of the Senior
     Class Agent.  Each Bank Investor agrees to indemnify the
     related Senior Class Agent (to the extent not reimbursed by
     the Transferor), ratably (and not jointly) according to
     their respective Commitments, from and against any and all
     liabilities, obligations, losses, damages, penalties, ac-
     tions, judgments, suits, costs, expenses or disbursements
     of any kind or nature whatsoever which may be imposed on,
     incurred by, or asserted against the Senior Class Agent in
     any way relating to or arising out of this Agreement or any
     action taken or omitted by the Senior Class Agent under
     this Agreement, provided that a Bank Investor shall not be
     liable for any portion of such liabilities, obligations,
     losses, damages, penalties, actions, judgments, suits,
     costs, expenses or disbursements resulting from the related
     Senior Class Agent's gross negligence or willful miscon-
     duct.  Without limitation of the foregoing, each Bank
     Investor agrees to reimburse the related Senior Class
     Agent, ratably (and not jointly) according to their
     respective Commitments, promptly upon demand for any out-of-pocket
     expenses (including counsel fees) incurred by
     such Senior Class Agent in connection with the modifica-
     tion, amendment or enforcement (whether through negoti-
     ations, legal proceedings or otherwise) of, or legal advice
     in respect of rights or responsibilities under, this Agree-
     ment, to the extent that such expenses are incurred in the
     interests of or otherwise in respect of the Series 1997-1
     Certificates and to the extent that the Senior Class Agent
     is not reimbursed for such expenses by the Transferor. 
     
          SECTION 12  Successor Senior Class Agent.  A
     Senior Class Agent may resign at any time by giving written
     notice thereof to the Agent, each other Senior Class Agent,
     each member of the Class, the Transferor and the Servicer
     and may be removed at any time with cause by the related
     Senior Class Conduit or Bank Investor.  Upon any such
     resignation or removal, the members of the related Class
     acting jointly shall appoint a successor Senior Class
     Agent.  Each Senior Class Conduit and Bank Investor agrees
     that it shall not unreasonably withhold or delay its
     approval of the appointment of a successor Senior Class
     Agent.  If no such successor Senior Class Agent shall have
     been so appointed, and shall have accepted such appoint-
     ment, within 30 days after the retiring Senior Class
     Agent's giving of notice of resignation or the removal of
     the retiring Senior Class Agent, then the retiring Senior
     Class Agent may, on behalf of the related Senior Class
     Conduits and Bank Investors, appoint a successor Senior
     Class Agent which successor agent shall be either (i) a
     commercial bank organized under the laws of the United
     States or of any state thereof and have a combined capital
     and surplus of at least $50,000,000 or (ii) an Affiliate of
     such a bank.  Upon the acceptance of any appointment as
     Senior Class Agent hereunder by a successor Senior Class
     Agent, such successor Senior Class Agent shall thereupon
     succeed to and become vested with all the rights, powers,
     privileges and duties of the retiring Senior Class Agent,
     and the retiring Senior Class Agent shall be discharged
     from its duties and obligations under this Agreement. 
     After any retiring Senior Class Agent's resignation or
     removal hereunder as Senior Class Agent, the provisions of
     this Article V shall inure to its benefit as to any actions
     taken or omitted to be taken by it while it was Senior
     Class Agent under this Agreement.  Each successor Senior
     Class Agent shall promptly notify the Transferor and the
     Servicer of its appointment hereunder.
     
          SECTION 13  Payments by the Senior Class
     Agents.  Unless specifically allocated to a Senior Class
     Conduit or a Bank Investor pursuant to the terms of this
     Agreement, all amounts received by the Senior Class Agent
     on behalf of the Senior Class Conduit or the Bank Investors
     shall be paid by the Senior Class Agent to the Senior Class
     Conduit or the Bank Investors, as applicable (at the ac-
     counts specified to the Senior Class Agent) in accordance
     with their respective related pro rata interests in the
     Senior Class Investor Amount on the Business Day received
     by the Senior Class Agent, unless such amounts are received
     after 12:00 noon on such Business Day, in which case the
     Senior Class Agent shall use its reasonable efforts to pay
     such amounts on such Business Day, but, in any event, shall
     pay such amounts in accordance with their respective
     related pro rata interests in the Senior Class Investor
     Amount not later than the following Business Day.


                         ARTICLE VI
     
                        MISCELLANEOUS
     
          SECTION 1  Term of Agreement.  This Agreement
     shall terminate on the date following the Termination Date
     upon which all amounts due to the Series 1997-1 Certifi-
     cateholders under this Agreement and the other Transaction
     Documents have been paid in full; provided, however, that
     (i) the rights and remedies of the Agent, the Senior Class
     Agents, the Senior Class Conduits and the Bank Investors
     with respect to any representation and warranty made or
     deemed to be made by the Transferor or the Servicer pursu-
     ant to this Agreement, (ii) the indemnification and payment
     provisions of Article IV, and (iii) the agreement set forth
     in Section 6.9 hereof, shall be continuing and shall
     survive any termination of this Agreement.
     
          SECTION 2  Waivers; Amendments.  No failure or
     delay on the part of the Agent, any Senior Class Agent, any
     Senior Class Conduit or any Bank Investor in exercising any
     power, right or remedy under this Agreement shall operate
     as a waiver thereof, nor shall any single or partial
     exercise of any such power, right or remedy preclude any
     other further exercise thereof or the exercise of any other
     power, right or remedy.  The rights and remedies herein
     provided shall be cumulative and nonexclusive of any rights
     or remedies provided by law.  Any provision of this Agree-
     ment may be amended in a writing signed by the Transferor,
     the Servicer, the Agent, each Senior Class Agent, each
     Senior Class Conduit (prior to an assignment in whole by
     such Senior Class Conduit of its interest in the related
     Senior Class Certificate Principal Balance), and each Bank
     Investor and any right or remedy herein provided to the
     Agent, any Senior Class Agent, any Senior Class Conduit or
     any Bank Investor may be waived in a writing signed by the
     Agent and each Senior Class Agent; provided, however, that
     (i) any supplement to this Agreement to add an additional
     Senior Class Conduit as a party hereto must be signed only
     by the Transferor, the Servicer, the Agent, each Senior
     Class Agent, such additional Senior Class Conduit and the
     Bank Investors related to such Senior Class Conduit, and
     (ii) any amendment to the representations, warranties and
     covenants of the Servicer in this Agreement in connection
     with the appointment of a Successor Servicer shall not re-
     quire the consent of the Transferor or the Servicer.
     
          SECTION 3  Notices, Etc.  Except where tele-
     phonic instructions or notices are authorized herein to be
     given, all notices, demands, instructions and other
     communications required or permitted to be given to or made
     upon any party hereto shall be in writing and shall be sent
     by mail or facsimile transmission with a confirmation of
     the receipt thereof and shall be deemed to be given for
     purposes of this Agreement five (5) days after such mail
     has been deposited or, where applicable, on the day that
     the receipt of such facsimile transmission is confirmed in
     accordance with the provisions of this Section 6.3.  Unless
     otherwise specified in a notice sent or delivered in accor-
     dance with the foregoing provisions of this Section,
     notices, demands, instructions and other communications in
     writing shall be given to or made upon the respective
     parties hereto at their respective addresses or facsimile
     numbers indicated on the signature pages hereto, and, in
     the case of telephonic instructions or notices, by calling
     the telephone number or numbers indicated for such party on
     the signature pages hereto or, in the case of a Bank
     Investor which becomes a party hereto pursuant to an
     Assignment and Assumption Agreement, on the signature page
     to the Assignment and Assumption Agreement pursuant to
     which it becomes a party hereto.
     
          SECTION 4  Governing Law; Submission to
     Jurisdiction; Integration.
     
               (a)  THIS AGREEMENT SHALL BE GOVERNED BY AND
     CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF NEW
     YORK.  THE TRANSFEROR AND THE SERVICER EACH HEREBY SUBMITS
     TO THE NONEXCLUSIVE JURISDICTION OF THE UNITED STATES DIS-
     TRICT COURT FOR THE SOUTHERN DISTRICT OF NEW YORK AND OF
     ANY NEW YORK STATE COURT SITTING IN THE CITY OF NEW YORK
     FOR PURPOSES OF ALL LEGAL PROCEEDINGS ARISING OUT OF OR
     RELATING TO THIS AGREEMENT OR THE TRANSACTIONS CONTEMPLATED
     HEREBY.  The Transferor and the Servicer each hereby irre-
     vocably waives, to the fullest extent it may effectively do
     so, any objection which it may now or hereafter have to the
     laying of the venue of any such proceeding brought in such
     a court and any claim that any such proceeding brought in
     such a court has been brought in an inconvenient forum. 
     Nothing in this Section shall affect the right of the
     Senior Class Conduits to bring any action or proceeding
     against the Transferor, the Servicer or their respective
     property in the courts of other jurisdictions.
     
               (b)  EACH OF THE PARTIES HERETO HEREBY
     WAIVES ANY RIGHT TO HAVE A JURY PARTICIPATE IN RESOLVING
     ANY DISPUTE, WHETHER SOUNDING IN CONTRACT, TORT OR OTHER-
     WISE AMONG ANY OF THEM ARISING OUT OF, CONNECTED WITH,
     RELATING TO OR INCIDENTAL TO THE RELATIONSHIP BETWEEN THEM
     IN CONNECTION WITH THIS AGREEMENT OR THE OTHER TRANSACTION
     DOCUMENTS.
     
               (c)  This Agreement contains the final and
     complete integration of all prior expressions by the
     parties hereto with respect to the subject matter hereof
     and shall constitute the entire Agreement among the parties
     hereto with respect to the subject matter hereof super-
     seding all prior oral or written understandings.
     
               (d)  The Transferor and each Eligible
     Originator hereby appoint CT Corporation, located at 1633
     Broadway, New York, New York 10019, as the authorized agent
     upon whom process may be served in any action arising out
     of or based upon this Agreement, the other Transaction
     Documents to which such Person is a party or the transac-
     tions contemplated hereby or thereby that may be instituted
     in the United States District Court for the Southern Dis-
     trict of New York and of any New York State court sitting
     in The City of New York by the Agent, any Senior Class
     Agent, any Senior Class Conduit, any Bank Investor or any
     assignee of any of them.
     
          SECTION 5  Severability.  Any provisions of
     this Agreement which are prohibited or unenforceable in any
     jurisdiction shall, as to such jurisdiction, be ineffective
     to the extent of such prohibition or unenforceability
     without invalidating the remaining provisions hereof, and
     any such prohibition or unenforceability in any jurisdic-
     tion shall not invalidate or render unenforceable such
     provision in any other jurisdiction.
     
          SECTION 6  Counterparts.  This Agreement may
     be executed in any number of counterparts, each of which so
     executed shall be deemed to be an original, but all of such
     counterparts shall together constitute but one and the same
     instrument.
     
          SECTION 7  Successors and Assigns.
     
               (a)  This Agreement shall be binding on the
     parties hereto and their respective successors and permit-
     ted assigns; provided, however, that the Transferor may not
     assign any of its rights or delegate any of its duties
     hereunder without the prior written consent of the Agent
     and each Senior Class Agent.
     
               (b)  The Transferor hereby agrees and
     consents to the assignment by each Senior Class Conduit
     from time to time of all or any part of its rights under,
     interest in and title to this Agreement and the Senior
     Class Certificates to any Program Support Provider for such
     Senior Class Conduit; provided, however, that any such as-
     signment shall be made in accordance with the provisions of
     the Master Pooling and Servicing Agreement and the Series
     Supplement and any applicable provisions of this Agreement. 
     In addition, the Transferor hereby consents to and acknowl-
     edges the assignment by (i) EFC of all of its rights under,
     interest in and title to this Agreement and the Senior
     Class Certificates to the Collateral Agent and (ii) each
     other Senior Class Conduit of all of its rights under,
     interest in and title to this Agreement and the Senior
     Class Certificates to any Program Support Provider for such
     Senior Class Conduit. 
     
          SECTION 8  Confidentiality.
     
               (a)  The Transferor,  and the Servicer agree
     to maintain the confidentiality of this Agreement, the
     Senior Class Certificates, the Fee Letter, and all other
     related documents and drafts thereof in communications with
     third parties (other than its employees, accountants,
     auditors, shareholders or counsel); provided, however, that
     this Agreement may be disclosed to third parties to the
     extent such disclosure is (i) required in order to comply
     with any applicable law, order, regulation or ruling, or
     (ii) required in response to any summons or subpoena or in
     connection with any litigation; and provided, further,
     however, that the Transferor and the Servicer shall have no
     obligation of confidentiality in respect of any information
     which may be generally available to the public or becomes
     available to the public through no fault of theirs.  Such
     documents shall include, but not be limited to, research
     studies, proprietary technology, trade secrets, know-how,
     market studies and forecasts, competitive analyses, pricing
     policies, the substance of agreements with customers and
     others, marketing arrangements, customer lists and other
     documents embodying such confidential information.
     
               (b)  The Agent, each Senior Class Agent,
     each Senior Class Conduit and each Bank Investor agree to
     maintain the confidentiality of any information obtained by
     it in respect of the Receivables (including credit losses
     and delinquency levels) and any other proprietary or confi-
     dential information with respect to Obligors, the Accounts,
     the Transferor or any Eligible Originator in communications
     with third parties (other than its employees, accountants,
     auditors, shareholders or counsel); provided, however, that
     such information may be disclosed to third parties to the
     extent such disclosure is (i) required in order to comply
     with any applicable Law, or (ii) required in response to
     any summons or subpoena or in connection with any litiga-
     tion or (iii) to any Program Support Provider, Collateral
     Agent or Bank Investor or any prospective Bank Investor or
     Program Support Provider or to any rating agency providing
     a rating for the Related Commercial Paper, provided that
     the Agent, the applicable Senior Class Agent, the applica-
     ble Senior Class Conduit and the applicable Bank Investor
     inform such person that such information is sensitive,
     proprietary and confidential information.  Notwithstanding
     the foregoing, (i) each Senior Class Conduit shall be
     permitted to disclose Receivable performance information
     and details concerning the structure of the facility
     contemplated hereby and by the Series 1997-1 Supplement, in
     summary form and in a manner not identifying the Trans-
     feror, to prospective investors in Related Commercial
     Paper, and (ii) the Agent, each Senior Class Agent and each
     Senior Class Conduit shall have no obligation of confi-
     dentiality in respect of any information which may be
     generally available to the public or becomes available to
     the public through no fault of theirs.  
     
          SECTION 9  No Bankruptcy Petition Against the
     Senior Class Conduits.  Each of the Transferor and the
     Servicer hereby covenants and agrees that, prior to the
     date which is one year and one day after the payment in
     full of all outstanding Commercial Paper or other indebt-
     edness of the Senior Class Conduits, it will not institute
     against, or join any other Person in instituting against
     any Senior Class Conduit any bankruptcy, reorganization,
     arrangement, insolvency or liquidation proceedings or other
     similar proceeding under the laws of the United States or
     any state of the United States.
     
          SECTION 10  No Recourse.  (a)  The obligations
     of each Senior Class Conduit under this Agreement are
     solely the corporate obligations of such Senior Class
     Conduit.  No recourse shall be had for the payment of any
     amount owing against Merrill or against any stockholder,
     employee, officer, director or incorporator of such Senior
     Class Conduit.  For purposes of this Section 6.10, the term
     "Merrill" shall mean and include Merrill and all Affiliates
     thereof and any employee, officer, director, incorporator,
     shareholder or beneficial owner of any of them; provided
     however, that EFC shall not be considered to be an affili-
     ate of Merrill for purposes of this Section 6.10.
     
          (b)  The obligations of the Transferor arising
     under this Agreement shall be payable solely from amounts
     available therefore in accordance with the Series Supple-
     ment and amounts otherwise released by the Trust to the
     Transferor as holder of the Transferor Interest or any
     other interest in the Trust.
     
          SECTION 11  Setoff.  The Transferor and the
     Servicer hereby irrevocably and unconditionally waive all
     right of setoff that it may have under contract (including
     this Agreement), applicable law or otherwise with respect
     to any funds or monies of the Senior Class Conduits at any
     time held by or in the possession of the Transferor.
     
          SECTION 12  Further Assurances.  
     
               (a)  The Transferor and the Servicer each
     agrees to do such further acts and things and to execute
     and deliver to the Agent, each Senior Class Agent, each
     Senior Class Conduit, each Bank Investor or each Collateral
     Agent such additional assignments, agreements, powers and
     instruments as are reasonably required by such party to
     carry into effect the purposes of this Agreement or to
     better assure and confirm unto such party its rights,
     powers and remedies hereunder.
     
               (b)  The Agent, each Senior Class Agent and
     each Senior Class Conduit each agrees to do such further
     acts and things and to execute and deliver to the Transfer-
     or such additional instruments as are reasonably required
     by such party to carry into effect the purposes of this
     Agreement or to better assure and confirm unto such party
     its rights, powers and remedies hereunder.

          IN WITNESS WHEREOF, the parties hereto have
     executed and delivered this Certificate Purchase Agreement
     as of the date first written above.
     
     
                         PROFFITT'S CREDIT CORPORATION,
                           as Transferor
     
                         By:                        
                             Name:
                             Title:
     
                         Address for notices:
     
                         Proffitt's Credit Corporation
                         300 South Fourth Street, Suite 1100
                         Las Vegas, Nevada  89101
                         Attn: Douglas E. Coltharp, President
                         Telephone:  (702) 598-3738
                         Telecopy:   (702) 598-3651
     
     
                         PROFFITT'S, INC.,
                           as Servicer
     
                         By:                        
                             Name:
                             Title:
     
                         Address for notices:
     
                         Proffitt's, Inc.
                         3455 Highway 80 West
                         Jackson, Mississippi  39209
                         Attn: Douglas E. Coltharp
                              Executive Vice President and
                              Chief Financial Officer
                         Telephone: (601) 968-4394
                         Telecopy: (601) 968-4354


                         ENTERPRISE FUNDING CORPORATION,
                           as a Purchaser and a Senior Class
                           Conduit
     
     
                         By:                           
                             Name:
                             Title:
     
     Address for notices:
                              
                              Enterprise Funding Corporation
                              c/o Merrill Lynch Money Markets Inc.
                              World Financial Center, South Tower
                              225 Liberty Street, 8th Floor
                              New York, New York  10080
                              Attention:  Gerard Haugh
                              Telephone: (212) 449-1727
                              Telecopy:  (212) 449-0599
                              
                              (with a copy to the Agent)
                              
     
     
                         RECEIVABLES CAPITAL CORPORATION,
                           as a Purchaser and a Senior Class
                           Conduit
     
     
                         By:                           
                             Name:
                             Title:
     
     Address for notices:
                              
                              Merrill Lynch Money Markets Inc.
                              World Financial Center, North Tower
                              250 Vesey Street - 11th Floor
                              New York, NY  10281-1311
                              Attention:  George Roller
                              Telephone:  (212) 449-2130
                              Telecopy:   (212) 449-0599
                              
                              (with a copy to the Agent)
                              
     
       Commitment:
     
          $75,000,000<PAGE>
NATIONSBANK, N.A., as Agent,
       as a Senior Class Agent and as a
       Bank Investor
     
     
     By:                              
        Name:
        Title:
     
     Address for notices:
     
     NationsBank, N.A.
     NationsBank Corporate Center
     100 North Tryon Street, 10th Floor
     Charlotte, North Carolina  28255
     Attention:  Michelle M. Heath - 
                Structured Finance 
     Telephone: (704) 386-7922
     Telecopy:  (704) 388-9169
     
     Account for payments:
     
     NationsBank, N.A.
     ABA No.: 053000196
     For Credit To: NationsBank, Charlotte
     Account No.: 10822016511
          Attention: Camille Zerbinos

Commitment:
     
          $50,000,000<PAGE>
BANK OF AMERICA NATIONAL TRUST 
     AND SAVINGS ASSOCIATION,
       as a Senior Class Agent
       and as a Bank Investor
     
     
     By:                              
        Name:
        Title:
     
     Address for notices:
     
     BancAmerica Securities
     231 South LaSalle Street
     Chicago, IL  60697
     Attention:  Asset Securitization Group
     Telephone:  (312) 828-6471
     Telecopy:   (312) 923-0273
     
     (with a copy to the Agent)
     
     Account for payments:
     
     Attention: GPO Account Administrator
     ABA No.: 071000039
     For Credit To: Proffitt's Credit Card Master Trust
     Account No.: 47-03421


                                                   EXHIBIT A
                                               TO THE CERTIFICATE
                                               PURCHASE AGREEMENT
     
     
            FORM OF ADDITIONAL INVESTMENT CERTIFICATE
     
          The undersigned [Name of Officer], [Title of Officer]
     of Proffitt's Credit Corporation, a Nevada corporation (the
     "Transferor"), and [Name of Officer] [Title of Officer] of
     Proffitt's, Inc., a Tennessee Corporation, as Servicer (the
     "Servicer") pursuant to Section 2.2 of the Certificate Purchase
     Agreement dated August 21, 1997 (the "Agreement"), by and among the
     Transferor, the Servicer, Enterprise Funding Corporation, a Dela-
     ware corporation, Receivables Capital Corporation, a Delaware
     corporation, NationsBank, N.A., a national banking association, as
     agent for the Senior Class Conduits and the Bank Investors, as a
     Senior Class Agent and individually as a Bank Investor and Bank of
     America National Trust and Savings Association, a national banking
     association, as a Senior Class Agent and individually as a Bank
     Investor, hereby certify that:
     
          (7)  All of the representations and
                    warranties of the Transferor and the
                    Servicer in the Agreement are true and
                    correct as of the date hereof (except
                    to the extent that any such
                    representation and warranty expressly
                    relates to an earlier date).
     
          (8)  The Aggregate Outstanding Principal
                    Balance as of the end of the
                    immediately preceding Monthly Period$_____   
     
          (9)  The Senior Class Investor Amount for
                    each Senior Class as of the date
                    hereof . . . . . . . . . . . . .$_____[A-1]
                                                    $_____[A-2]
     
          (10) The Senior Class Certificate Principal
                    Balance for each Senior Class as of
                    the date hereof. . . . . . . . .$_____[A-1]
                                                    $_____[A-2]
     
     
          (11) The Interest Component of Related
                    Commercial Paper issued by the related
                    Senior Class Conduit, if any, as of
                    the Business Day immediately preceding
                    the date hereof. . . . . . . . .$_____[A-1]
                                                    $_____[A-2]
     
          (12) The Subordinate Class Investor Amount
                    as of the Business Day immediately
                    preceding the date hereof. . . . .$_____   
     
          (13) The total amount of the Additional
                    Investor Amount requested by the
                    Transferor and the share of such
                    Additional Investor Amount to be
                    acquired by each Senior Class.$_____[total]
                                                    $_____[A-1]
                                                    $_____[A-2]
     
          (14) The Senior Class Certificate Principal
                    Balance for each Senior Class after
                    giving effect to the Additional In-
                    vestor Amount (line 4 plus line 7)$_____[A-1]
                                                    $_____[A-2]
     
          (15) The estimated additional Interest
                    Component of the Related Commercial
                    Paper to be issued to fund the
                    Additional Investor Amount (Assuming: 
                    Discount Rate:  _____; Term:  _____)$_____[A-1]
                                                    $_____[A-2]
     
          (16) The Senior Class Certificate Principal
                    Balance after giving effect to the
                    Additional Investor Amount plus the
                    Interest Component of Related Commer-
                    cial Paper issued by the related Se-
                    nior Class Conduit, if any (line 5
                    plus line 8 plus line 9) . .$_____[A-1]    
                                                $_____[A-2]    
     
          (17) Are the amounts on line 10 less than
                    the related Senior Class Facility
                    Limit  . . . . . . . . . . . . . [Yes]     
     
          (18) The Transferor Amount after giving ef-
                    fect to the Additional Investor
                    Amount, each as of the Determination
                    Date preceding the Distribution Date$_____       
     
          (19) The Transferor Amount is not less than
                    the Minimum Transferor Amount.[Yes]        
     
          (20) The Subordinate Class Investor Amount
                    (line (6)) is not less than the Mini-
                    mum Enhancement Amount . . . .[Yes]        
     
          (21) No Potential Pay Out Event or Pay Out
                    Event under the Agreement has occurred
                    and is continuing. . . . . . .[Yes]        
     
          Capitalized terms used and not otherwise de-
     fined herein shall have the meaning assigned to such terms
     in the Agreement.
     
          IN WITNESS WHEREOF, I have duly executed and
     delivered this Additional Investment Certificate on this
     ____ day of ______, 199_.
     
                              PROFFITT'S CREDIT CORPORATION,
                                   as Transferor
     
     
     
                              By:_______________________
                                 Name:
                                 Title:


                                                EXHIBIT B
                                       TO THE CERTIFICATE
                                       PURCHASE AGREEMENT
     
     
       FORM OF ASSIGNMENT AND ASSUMPTION AGREEMENT
     
     
               Reference is made to the Certificate Purchase
     Agreement dated as of August 21, 1997, as it may be amended
     or otherwise modified from time to time (as so amended or
     modified, the "Agreement"), by and among Proffitt's Credit
     Corporation, a Nevada corporation, as transferor,
     Proffitt's, Inc., a Tennessee corporation, as servicer,
     Enterprise Funding Corporation, a Delaware corporation,
     Receivables Capital Corporation, a Delaware corporation,
     Nationsbank, N.A., a national banking association, as agent
     for the Senior Class Conduits and the Bank Investors, as a
     Senior Class Agent and as a Senior Class Agent and individ-
     ually as a Bank Investor, Bank of America National Trust
     and Savings Association, a national banking association, as
     a Senior Class Agent and individually as a Bank Investor,
     hereby certify that:
     
               [NAME OF ASSIGNOR], in its capacity as [a Senior
     Class Conduit] [a Bank Investor] under the Agreement (the
     "Assignor") and [NAME OF ASSIGNEE] (the "Assignee") agree
     as follows:
     
                    1.   The Assignor hereby sells and assigns to
     the Assignee, and the Assignee hereby purchases and assumes from the
     Assignor, an interest in and to all of the Assignor's
     rights and obligations under the Agreement, such interest,
     expressed as a percentage of all rights and obligations of
     the members of the Senior Class of which the Assignor is a
     member, being equal to the percentage equivalent of a frac-
     tion the numerator of which is $[________] and the denomi-
     nator of which is the Senior Class Facility Limit for such
     Senior Class.
     
                    2.   The Assignor (i) represents and
     warrants that it is the legal and beneficial owner of the
     interest being assigned by it hereunder and that such
     interest is free and clear of any Lien created by it; (ii)
     makes no representation or warranty and assumes no
     responsibility with respect to any statements, warranties
     or representations made in or in connection with the Agree-
     ment or any other instrument or document furnished pursuant
     thereto or the execution, legality, validity, enforce-
     ability, genuineness, sufficiency or value of the Agreement
     or the Receivables, or any other instrument or document
     furnished pursuant thereto; and (iii) makes no represen-
     tation or warranty and assumes no responsibility with
     respect to the financial condition of the Transferor or the
     performance or observance by the Transferor of any of its
     obligations under the Agreement or any instrument or
     document furnished pursuant thereto.
     
                    3.   The Assignee (i) confirms that it has
     received a copy of the Agreement, the Pooling and Servicing
     Agreement and the Series Supplement, together with copies
     of the financial statements referred to in Section 3.3 of
     the Agreement, to the extent delivered through the date of
     this Assignment and Assumption Agreement, and such other
     documents and information as it has deemed appropriate to
     make its own credit analysis and decision to enter into
     this Assignment and Assumption Agreement and purchase such
     interest in the Assignor's rights and obligations under the
     Agreement; (ii) agrees that it will, independently and
     without reliance upon the Agent or any of its Affiliates,
     any Senior Class Agent, the Assignor or any other Senior
     Class Conduit or Bank Investor and based on such documents
     and information as it shall deem appropriate at the time,
     continue to make its own credit decisions in taking or not
     taking action under the Agreement and the other Transaction
     Documents; (iii) appoints and authorizes each of the Agent
     and the Senior Class Agent for the Senior Class of which
     the Assignor is a member to take such action as agent on
     its behalf and to exercise such power under the Agreement
     and the Transaction Documents and any other instrument or
     document furnished pursuant thereto as are delegated to the
     Agent and the Senior Class Agent, respectively, by the
     terms thereof, together with such powers as are reasonably
     incidental thereto; (iv) appoints the Agent to enforce its
     respective rights and interests in and under the Agreement
     and the Receivables in accordance with Article V of the
     Agreement; (v) agrees that it will perform in accordance
     with their terms all of the obligations which by the terms
     of the Agreement are required to be performed by it as a
     Bank Investor; (vi) specifies as its address for notices
     and its account for payments the office and account set
     forth beneath its name on the signature pages hereof; (vii)
     attaches the forms prescribed by the Internal Revenue
     Service of the United States of America certifying as to
     the Assignee's status for purposes of determining exemption
     from United States withholding taxes with respect to all
     payments to be made to the Assignee under the Agreement or
     such other documents as are necessary to indicate that all
     such payments are subject to such rates at a rate reduced
     by an applicable tax treaty; and (viii) covenants and
     agrees that, prior to the date which is one year and one
     day after the payment in full of all outstanding Commercial
     Paper or other indebtedness of the Senior Class Conduits,
     it will not institute against, or join any other Person in
     instituting against any Senior Class Conduit any
     bankruptcy, reorganization, arrangement, insolvency or
     liquidation proceedings or other similar proceeding under
     the laws of the United States or any state of the United
     States.
     
                    4.   The effective date for this Assignment
     and Assumption Agreement shall be the later of (i) the date
     on which the Agent receives this Assignment and Assumption
     Agreement executed by the parties hereto, and receives the
     consent of the Senior Class Agent, on behalf of the
     Assignor, and (ii) the date of this Assignment and Assump-
     tion Agreement (the "Effective Date").  Following the
     execution of this Assignment and Assumption Agreement and
     the consent of the Senior Class Agent, on behalf of the
     Assignor, this Assignment and Assumption Agreement will be
     delivered to the Agent for acceptance and, with respect to
     the Assignment and Assumption Agreement, recording by the
     Agent.
     
                    5.   Upon such acceptance and recording, as
     of the Effective Date, (i) the Assignee shall be a party to
     the Agreement and, to the extent provided in this Assign-
     ment and Assumption Agreement, have the rights and obli-
     gations of a Bank Investor thereunder and (ii) the Assignor
     shall, to the extent provided in this Assignment and
     Assumption Agreement, relinquish its rights and be released
     from its obligations under the Agreement.
     
                    6.   Upon such acceptance and recording,
     from and after the Effective Date, the Agent shall make all
     payments under the Agreement in respect of the interest
     assigned hereby (including, without limitation, all
     payments in respect of such interest in the related Senior
     Class Certificates, Carrying Costs allocable to the related
     Bank Investor and fees) to the Assignee.  The Assignor and
     Assignee shall make all appropriate adjustments in payments
     under the Agreement for periods prior to the Effective Date
     directly between themselves.
     
                    7.   This Assignment and Assumption Agree-
     ment shall be governed by, and construed in accordance
     with, the laws of the State of New York.
     
     
               IN WITNESS WHEREOF, the parties hereto have
     caused this Assignment and Assumption Agreement to be
     executed by their respective officers thereunto duly
     authorized as of the ___ day of _______, 199_.
     
                        [NAME OF ASSIGNOR]
     
     
                        By:                              
                            Name:
                            Title:
     
                        [NAME OF ASSIGNEE]
     
     
                        By:                              
                            Name:
                            Title:
     
     
     Address for notices and Account for payments:
     
     For Credit Matters:    For Administrative Matters:
     
     [NAME],                [NAME],
     [ADDRESS]              [ADDRESS]
     Attn:                  Attn:  
     Telephone:             Telephone:  
     Telefax:               Telefax:   
     
     Account for Payments:
     
     [ACCOUNT NAME]
     [ROUTING ADDRESS]
     ABA Number:  
     Account Number:
     Attn:  
     
     
     
     
     Accepted this ___ day
     of _______, 199_
     
     NATIONSBANK, N.A.,
       as Agent
     
     
     By: ________________________
         Name:
         Title:
     
     
     Consented to this ___ day
     of _________, 199_
     
     [Senior Class Agent], 
       as Senior Class Agent
     
     
     By: ________________________
         Name:
         Title:


                                               EXHIBIT C
                                       TO THE CERTIFICATE
                                       PURCHASE AGREEMENT
     
     
             FORM OF SECRETARY'S CERTIFICATE
     
     
               I, _______________, the undersigned [Secre-
     tary][Assistant Secretary] of [NAME OF COMPANY], a Delaware
     corporation (the "Company"), DO HEREBY CERTIFY that:
     
               1.  Attached hereto as Annex A is a true and com-
     plete copy of the Certificate of Incorporation of the
     Company as in effect on the date hereof.
     
               2.  Attached hereto as Annex B is a true and com-
     plete copy of the By-Laws of the Company as in effect on
     the date hereof.
     
               3.  Attached hereto as Annex C is a true and com-
     plete copy of the resolutions duly adopted by the Board of
     Directors of the Company on ________, 199_, approving the
     execution, delivery and performance of each of the
     documents mentioned therein, which resolutions have not
     been revoked, modified, amended or rescinded and are still
     in full force and effect.
     
               4.  The below-named persons have been authorized
     on the Company's behalf to execute the Certificate Purchase
     Agreement and any other documents to be delivered by the
     Company thereunder, and at all times since _______, 199_
     (to and including the date hereof) have been officers or
     representatives of the Company holding the respective
     offices or positions below set opposite their names and the
     signatures below set opposite their names are their genuine
     signatures:
     
     Name      Title                Signature
     
     ______________                 _______________    _______________
     
     ______________                 _______________    _______________
     
     ______________                 _______________    _______________
     
     ______________                 _______________    _______________
     
     
               5.  The representations and warranties of the
     Company contained in Section 3.1 of the Certificate
     Purchase Agreement dated as of August 21, 1997 by and among
     the Transferor, Proffitt's, Inc., as servicer, Enterprise
     Funding Corporation, Receivables Capital Corporation,
     Nationsbank, N.A., as agent for the Senior Class Conduits
     and the Bank Investors, as a Senior Class Agent and
     individually as a Bank Investor, Bank of America National
     Trust and Savings Association, individually as a Bank
     Investor, are true and correct as if made on the date here-
     of.
     
               WITNESS my hand as of this _____ day of August,
     1997.
     
     
               ___________________________
                          [Name]
                         [Title]
     
     
               I, the undersigned, [Title of Officer] of the
     Transferor, do hereby certify that [Name of
     Secretary/Assistant Secretary] is the duly elected and
     qualified [Secretary][Assistant Secretary] of the Company
     and the signature above is his/her genuine signature.
     
          WITNESS my hand as of this _____ day of August,
     1997.
     
     
     
               ___________________________
                          [Name]
                         [Title]
     
                                                EXHIBIT D
                                       TO THE CERTIFICATE
                                       PURCHASE AGREEMENT
     
     
     [Opinions to be Attached]
                                                EXHIBIT E
                                       TO THE CERTIFICATE
                                       PURCHASE AGREEMENT
     
     
         FORM OF QUARTERLY SERVICER'S CERTIFICATE
     
                     PROFFITT'S, INC.
     
               The undersigned, a duly authorized representa-
     tive of Proffitt's, Inc., as Servicer pursuant to the
     Master Pooling and Servicing Agreement dated as of August
     21, 1997 (the "Pooling and Servicing Agreement"), as sup-
     plemented by a Series 1997-1 Supplement dated as of
     August 21, 1997 (the "Series Supplement"), each among
     Proffitt's Credit Corporation, as Transferor, Proffitt's,
     Inc., as Servicer, and Norwest Bank Minnesota, National
     Association, as Trustee, does hereby certify that:
     
               1.   Capitalized terms used in this Officer's
                         Certificate have their respective meanings
                         set forth in the Pooling and Servicing
                         Agreement.
     
               2.   Proffitt's, Inc. is as of the date hereof
                         the Servicer under the Pooling and Servic-
                         ing Agreement.
     
               3.   The undersigned is duly authorized pursu-
                         ant to the Pooling and Servicing Agreement
                         to execute and deliver this Officer's
                         Certificate to NationsBank, N.A., as the
                         Agent, and to each Senior Class Agent
                         under the Certificate Purchase Agreement
                         referred to in the Series Supplement.
     
               4.   This certificate is delivered pursuant to
                         Section 3.7 of the Certificate Purchase
                         Agreement.
     
               5.   A review of the activities of the Servicer
                         during the calendar quarter ended ______
                         __,      and of its performance under the
                         Certificate Purchase Agreement and the
                         other Transaction Documents was made under
                         my supervision.
     
               6.   To the best of my knowledge, based on such
                         review, the Servicer has fully performed
                         all its obligations under the Pooling and
                         Servicing Agreement, the Series Supple-
                         ment, the Certificate Purchase Agreement
                         and the other Transaction Documents
                         throughout such calendar quarter and no
                         event which, with the giving of notice or
                         passage of time or both, would constitute
                         a Pay Out Event or Servicer Default has
                         occurred or is continuing except as set
                         forth in paragraph 7 below.
     
               7.   The following is a description of each Pay
                         Out Event or Servicer Default known to me
                         to have been made during the calendar
                         quarter ended ______ __, ____ including
                         the (i) nature of each such Pay Out Event
                         or Servicer Default, (ii) the action taken
                         by the Servicer, if any, to remedy each
                         such Pay Out Event or Servicer Default and
                         (iii) the current status of each such Pay
                         Out Event or Servicer Default:
     
     
               IN WITNESS WHEREOF, the undersigned, a duly
     authorized officer of the Servicer, has duly executed
     this Certificate this ___ day of __________, ____.
     
     
                                   PROFFITT'S, INC.
     
                                   By:                   
                                      Name:
                                      Title:
  


                                              EXHIBIT F
                                       TO THE CERTIFICATE
                                       PURCHASE AGREEMENT
     
     
       DEFINED TERMS UNDER THE FINANCIAL COVENANTS
     
     
               All capitalized terms used herein which are not
     defined herein shall have the meanings specified in the
     Certificate Purchase Agreement dated as of August 21,
     1997, as it may be amended or otherwise modified from
     time to time (as so amended or modified, the
     "Agreement"), by and among the Transferor, Proffitt's,
     Inc., a Tennessee corporation, as servicer (in such
     capacity, the "Servicer"), Enterprise Funding Corpora-
     tion, a Delaware corporation, Receivables Capital
     Corporation, a Delaware corporation, NationsBank, N.A., a
     national banking association, as agent for the Senior
     Class Conduits and the Bank Investors, as a Senior Class
     Agent and individually as a Bank Investor and Bank of
     America National Trust and Savings Association, a na-
     tional banking association, as a Senior Class Agent and
     individually as a Bank Investor, to which this Exhibit is
     attached.
     
               "Acquisition" shall mean, the acquisition of
     (i) a controlling equity interest in another Person
     (including the purchase of an option, warrant or convert-
     ible or similar type security to acquire such a control-
     ling interest at the time it becomes exercisable by the
     holder thereof), whether by purchase of such equity
     interest or upon exercise of an option or warrant for, or
     conversion of securities into, such equity interest, or
     (ii) assets of another Person which constitute all or
     substantially all of the assets of such Person or all or
     substantially all of a line or line of business conducted
     by a division of such Person.
     
               "Agent" shall mean for the purpose of these
     financial covenant definitions, NationsBank of Texas,
     National Association, a national banking association, in
     its capacity as agent for the Lenders.
     
               "Applicable Commitment Percentage" shall mean
     at any time for each Lender with respect to the Revolving
     Credit Facility (including its Participations and its
     obligations under the Credit Facilities Agreement to
     NationsBank of Texas, National Association to acquire
     Participations), a fraction (expressed as a percentage),
     (A) the numerator of which shall be the amount of such
     Lender s Revolving Credit Commitment at such date of
     determination (which Revolving Credit 
     
               "Borrower" shall mean, for the purpose of these
     financial covenant definitions, Proffitt s, Inc., having
     a principal place of business in Jackson, Mississippi.
     
               "Capital Leases" means all leases which have
     been or should be capitalized in accordance with GAAP as
     in effect from time to time including Statement No. 13 of
     the Financial Accounting Standards Board and any succes-
     sor thereof.
     
               "Closing Date" means the date as of which the
     Credit Facilities Agreement was executed by the Borrower,
     the Lenders and the Agent and on which the conditions set
     forth in Section 5.01 thereof were satisfied.
     
               "Common Stock" means the common stock, par
     value $.10 per share, of the Servicer.
     
               "Consistent Basis" in reference to the applica-
     tion of GAAP means the accounting principles observed in
     the period referred to are comparable in all material
     respects to those applied in the preparation of the
     audited financial statements of the Servicer, Proffitt's
     and each Person referred to in Section 5.1(a) hereof.
               
               "Consolidated EBITDA" means, with respect to
     the Proffitt's and its Subsidiaries for any period of
     computation thereof, the sum of, without duplication, (i)
     Consolidated Net Income, plus (ii) Consolidated Interest
     Expense, plus (iii) taxes on income, plus (iv) amortiza-
     tion, plus (v) depreciation, all determined on a Consoli-
     dated basis in accordance with GAAP applied on a Consis-
     tent Basis; provided however, that extraordinary and
     unusual charges incurred by Proffitt s directly as a
     result of (i) the Acquisition by Proffitt s of Parisian,
     Inc. effective October 11, 1996, the Acquisition by
     Proffitt s of Younker s, Inc. effective February 3, 1996
     and the Acquisition by Proffitt s of G.R. Herberger s,
     Inc. effective February 1, 1997 and (ii) any Permitted
     Acquisition after the Closing Date in an amount up to and
     including 10% of the Cost of Acquisition for such Permit-
     ted Acquisition shall be excluded from the computation of
     Consolidated EBITDA; provided further, however, that
     effective as of the effective date of any Acquisition for
     each Four-Quarter Period then and thereafter occurring
     until such Acquisition has been effective for a complete
     Four-Quarter Period.
     
               "Consolidated Financing Charges" means those
     charges owed and allocated to third parties with respect
     to accounts receivable securitizations transacted in the
     ordinary course of business.
     
               "Consolidated Fixed Charge Ratio" means, with
     respect to Proffitt's and its Subsidiaries for the Four-Quarter
     Period ending on the date of computation thereof,
     the ratio of (a) Consolidated EBITDA plus Consolidated
     Financing Charges plus, to the extent deducted in arriv-
     ing at Consolidated EBITDA, lease, rental and all other
     payments made in respect of or in connection with operat-
     ing leases, to (b) Consolidated Fixed Charges during such
     Four-Quarter Period.
     
               "Consolidated Fixed Charges" means, with re-
     spect to Proffitt's and its Subsidiaries, for the periods
     indicated, the sum of, without duplication, (i) Consoli-
     dated Interest Expense, plus (ii) to the extent deducted
     in arriving at Consolidated EBITDA, lease, rental and all
     other payments made in respect of or in connection with
     operating leases, plus (iii) current maturities of Con-
     solidated Funded Total Indebtedness, plus (iv) all divi-
     dends and other distributions (other than distributions
     in the form of any stock (including without limitation
     capital stock of Proffitt's), security, note or other
     instrument) paid during such period (regardless of when
     declared) on any shares of capital stock of Proffitt's
     then outstanding, including without limitation its Common
     Stock and its Preferred Stock, plus (v) Consolidated
     Financing Charges, all determined on a Consolidated basis
     in accordance with GAAP applied on a Consistent Basis;
     provided further,  however, that effective as of the
     effective date of any Acquisition, such calculations
     shall be computed giving pro forma effect to such Acqui-
     sition for each Four-Quarter Period then and thereafter
     occurring until such Acquisition has been effective for a
     complete Four-Quarter Period.
     
               "Consolidated Funded Senior Indebtedness"
     means, at any time as of which the amount thereof is to
     be determined, (i) all Consolidated Funded Total Indebt-
     edness the outstanding, including without limitation any
     Loans, minus (ii) the aggregate principal amount of all
     Consolidated Subordinated Debt.
     
               "Consolidated Funded Total Indebtedness" means,
     at any time as of which the amount thereof is to be
     determined, all Indebtedness for Money Borrowed of the
     Borrower and its Subsidiaries (including, but not limited
     to, all current maturities and borrowings under short
     term loans) plus the face amount of all issued and out-
     standing standby letters of credit and all obligations
     (to the extent not duplicative) arising under such let-
     ters of credit, all determined on a Consolidated basis in
     accordance with GAAP applied on a Consistent Basis.
     
               "Consolidated Interest Expense" means, with
     respect to any period of computation thereof, the gross
     interest expense of Proffitt's and its Subsidiaries,
     including without limitation (i) the amortization of debt
     discounts, (ii) the amortization of all fees (including,
     without limitation, fees payable in respect of a Swap
     Agreement) payable in connection with the incurrence of
     Indebtedness to the extent included in interest expense
     and (iii) the portion of any payments made in connection
     with Capital Leases allocable to interest expense, all
     determined on a Consolidated basis in accordance with
     GAAP applied on a Consistent Basis.
     
               "Consolidated Net Income" means, for any period
     of computation thereof, the net income of Proffitt's and
     its Subsidiaries as determined on a Consolidated basis in
     accordance with GAAP applied on a Consistent Basis;  but
     excluding as income:  (i) net gains on the sale, conver-
     sion or other disposition of capital assets, net gains on
     the acquisition, retirement, sale or other disposition of
     capital stock and other securities of Proffitt s or its
     Subsidiaries, and net gains on the collection of proceeds
     of life insurance policies, which net gains in the aggre-
     gate during any Four-Quarter Period exceed $200,000, (ii)
     any write-up of any asset, and (iii) any other net gain
     or credit of an extraordinary nature, all determined in
     accordance with GAAP applied on a Consistent Basis.
     
               "Consolidated Subordinated Debt" means at any
     time as of which the amount thereof is to be determined,
     the sum of the following in respect of Proffitt's and its
     Subsidiaries determined on a Consolidated basis: (i) the
     Convertible Subordinated Debentures, (ii) the Junior
     Subordinated Debentures, (iii) the Parisian Senior Subor-
     dinated Notes and (iv) all other Consolidated Funded
     Total Indebtedness which is by its terms subordinate in
     all respects to the Loans as required by, and in sub-
     stance acceptable to, the Agent.
     
               "Contingent Obligation" of any Person means (i)
     all contingent liabilities required (or which, upon the
     creation or incurring thereof, would be required) to be
     included in the Consolidated financial statements (in-
     cluding footnotes) of such Person in accordance with GAAP
     applied on a Consistent Basis, including Statement No. 5
     of the Financial Accounting Standards Board, (ii) all
     reimbursement obligations of such Person with respect to
     any letter of credit and all obligations of such Person
     guaranteeing or in effect guaranteeing any Indebtedness,
     dividend or other obligation of any other Person (the
     "primary obligor") in any manner, whether directly or
     indirectly, including obligations of such Person however
     incurred:
     
                    (i)  to purchase such Indebtedness or other
                         obligation or any property or assets con-
                         stituting security therefor;
                    (ii) to advance or supply funds in any manner
                         (i) for the purchase or payment of such
                         Indebtedness or other obligation, or (ii)
                         to maintain a minimum working capital, net
                         worth or other balance sheet condition or
                         any income statement condition of the pri-
                         mary obligor;
                   (iii) to grant or convey any lien, security
                         interest, pledge charge or other en-
                         cumbrance on any property or assets
                         of such Person to secure payment of
                         such Indebtedness or other
                         obligation;
                    (iv) to lease property or to purchase securi-
                         ties or other property or services primar-
                         ily for the purpose of assuring the owner
                         or holder of such Indebtedness or obliga-
                         tion of the ability of the primary obligor
                         to make payment of such Indebtedness or
                         other obligation;
                    (v)  otherwise to assure the owner of the In-
                         debtedness or such obligation of the pri-
                         mary obligor against loss in respect
                         thereof;

with respect to Contingent Obligations (such as litigation,
guarantees and pension plan liabilities), such liabilities
shall be computed at the amount which, in light of all the
facts and circumstances existing at the time, represent the
present value of the amount which can reasonably be expected
to become an actual or matured liability.

          "Convertible Subordinated Debentures" means the 4
3/4% Convertible Subordinated Debentures Due 2003 of
Proffitt's in the aggregate principal amount of $86,250,000
issued pursuant to that certain Indenture dated as of October
26, 1993, between Proffitt's and Union Planters National Bank,
as trustee (the "Convertible Subordinated Debentures Inden-
ture").

          "Cost of Acquisition" means, as at the date of
closing any Acquisition, the sum of the following: (i) the
value of the capital stock or warrants or options to acquire
capital stock of Proffitt s or any Subsidiary to be trans-
ferred in connection therewith, (ii) any cash or other proper-
ty (excluding property described in clause (i)) or the unpaid
principal amount of any debt instrument given as consideration
in such Acquisition, and (iii) any Indebtedness or liabilities
assumed by the Proffitt s or its Subsidiaries in connection
with such Acquisition.  For purposes of determining the Cost
of Acquisition for any transaction, (A) the capital stock of
Proffitt s shall be valued (I) at its market value as reported
on the Nasdaq National Market System or any national securi-
ties exchange with respect to shares that are freely trade-
able, and (II) with respect to shares that are not freely
tradeable, as determined by the Board of Directors of
Proffitt s, (B) the capital stock of any Subsidiary shall be
valued as determined by the Board of Directors of such Subsid-
iary, and (C) with respect to any Acquisition accomplished
pursuant to the exercise of options or warrants or the conver-
sion of securities, the Cost of Acquisition shall include both
the cost of acquiring such option, warrant or convertible
security as well as the cost of exercise or conversion;

          "Credit Facilities Agreement" shall mean that certain
Credit Facilities and Reimbursement Agreement, dated as of [   
   ], among Proffitt s, Inc., as Borrower, each Lender party
thereto and NationsBank of Texas, National Association, in its
capacity as Agent for the Lenders, as amended and modified up
to [      ]

          "Four-Quarter Period" means a period of four full
consecutive quarterly periods, taken together as one account-
ing period, and in the event any such fiscal quarterly period
occurs prior to the effective date of any Acquisition, or is
the period in which such effective date occurs (each a "Pre-Acquisition
Period"), all financial statements, data, computa-
tions and determinations for such Four-Quarter Period shall be
made on a pro forma basis for each Pre-Acquisition Period
giving effect to such Acquisition for all prior periods.

          "Indebtedness" means with respect to any Person,
without duplication, all Indebtedness for Money Borrowed, all
indebtedness of such Person for the acquisition of property,
all indebtedness secured by any Lien on the property of such
Person whether or not such indebtedness is assumed, all lia-
bility of such Person by way of endorsements (other than for
collection or deposit in the ordinary course of business), all
Contingent Obligations, all Rate Hedging Obligations, that
portion of obligations with respect to Capital Leases which in
accordance with GAAP is classified as a liability on a balance
sheet; but excluding all accounts payable and accruals, in
each case in the ordinary course of business and only so long
as payment therefor is due within one year; provided that in
no event shall the term Indebtedness include surplus and
retained earnings, minority interest in Subsidiaries, lease
obligations (other than pursuant to Capital Leases or as
described in clause (d) of the definition of "Contingent
Obligation"), reserves for deferred income taxes and investment
credits, other deferred credits and reserves, and deferred
compensation obligations.

          "Indebtedness for Money Borrowed" means for any
Person all Indebtedness in respect of money borrowed, includ-
ing without limitation all Capital Leases and the deferred
purchase price of any property or asset, evidenced by a prom-
issory note, bond or similar written obligation for the pay-
ment of money (including, but not limited to, conditional
sales or similar title retention agreements);

          "Junior Subordinated Debentures" means the 7.5%
Junior Subordinated Debentures Due March 31, 2004 of
Proffitt's issued in the original aggregate principal amount
of $17,500,000.

          "Lender" shall mean each lender having executed and
delivered a signature page to the Credit Facilities Agreement
or an instrument of assignment with respect to the Credit
Facilities Agreement pursuant to Section 11.01 thereof on or
prior to June 

          "Lien" means any interest in property securing any
obligation owed to, or a claim by, a Person other than the
owner of the property, whether such interest is based on the
common law, statute or contract, and including but not limited
to the lien or security interest arising from a mortgage,
encumbrance, pledge, security agreement, conditional sale or
trust receipt or a lease, consignment or bailment for security
purposes.  For the purposes of this Agreement, Proffitt s and
its Subsidiaries shall be deemed to be the owners of any
property which either of them have acquired or hold subject to
a conditional sale agreement, financing lease, or other ar-
rangement pursuant to which title to the property has been
retained by or vested in some other Person for security pur-
poses.

          "Loan" or "Loans" means any of the Revolving Credit
Loans or Swing Line Loans.

          "Rate Hedging Obligations" means any and all obliga-
tions of Proffitt s, whether absolute or contingent and howso-
ever and whensoever created, arising, evidenced or acquired
(including all renewals, extensions and modifications thereof
and substitutions therefor), under (a) any and all agreements,
devices or arrangements designed to protect at least one of
the parties thereto from the fluctuations of interest rates,
exchange rates or forward rates applicable to such party s
assets, liabilities or exchange transactions, including, but
not limited to, U.S. dollar-denominated or cross-currency
interest rate exchange agreements, forward currency exchange
agreements, interest rate cap or collar protection agreements,
forward rate currency or interest rate options, puts, warrants
and those commonly known as interest rate "swap" agreements;
and (b) any and all cancellations, buybacks, reversals, termi-
nations or assignments of any of the foregoing.

          "Revolving Credit Facility" means the facility
described in Section 2.01 of the Credit Facilities Agreement
providing for Loans to the Borrower by the Lenders in the
aggregate principal amount equal to (i) the lesser of the
Borrowing Base and the Total Revolving Credit Commitment, less
(ii) the aggregate principal amount of Swing Line Outstanding
and Outstanding Letters of Credit.

          "Revolving Credit Loan" means a Loan made pursuant to
the Revolving Credit Facility (but specifically excludes all
Swing Line Loans).

          "Swing Line Loans" means Loans made by NationsBank of
Texas, National Association to the Borrower pursuant to
Section 2.02 of the Credit Facilities Agreement.

          "Swing Line Outstandings" means as of any date of
determination, the aggregate principal amount of all Swing
Line Loans then outstanding.


                                                      EXHIBIT G
                                             TO THE CERTIFICATE
                                             PURCHASE AGREEMENT


                          PROCEEDINGS

                   [To come from Proffitt's]

               FIRST AMENDMENT (this "Amendment"), dated as of
     November 26, 1997, to the CERTIFICATE PURCHASE AGREEMENT,
     dated as of August 21, 1997 (the "Certificate Purchase
     Agreement"), by and among Proffitt's Credit Corporation,
     a Nevada corporation (together with its successors and
     permitted assigns, the "Transferor"), Proffitt's, Inc., a
     Tennessee corporation, as servicer (in such capacity, the
     "Servicer"), Enterprise Funding Corporation, a Delaware
     corporation (together with its successors and permitted
     assigns, "EFC"), Receivables Capital Corporation, a Dela-
     ware corporation (together with its successors and per-
     mitted assigns, "RCC", and collectively with EFC, the
     "Purchasers"), NationsBank, N.A., a national banking
     association ("NationsBank"), as agent for the Senior
     Class Conduits and the Bank Investors (in such capacity,
     the "Agent"), as a Senior Class Agent and individually as
     a Bank Investor, and Bank of America National Trust and
     Savings Association, a national banking association
     ("Bank of America"), as a Senior Class Agent and individ-
     ually as a Bank Investor.
     
               WHEREAS, the Transferor, the Servicer, EFC,
     RCC, NationsBank and Bank of America have heretofore exe-
     cuted and delivered the Certificate Purchase Agreement;
     
               WHEREAS, Section 6.2 of the Certificate Pur-
     chase Agreement provides that the Transferor, the
     Servicer, the Agent, each Senior Class Agent, each Senior
     Class Conduit (prior to an assignment in whole by such
     Senior Class Conduit of its interest in the related
     Senior Class Certificate Principal Balance), and each
     Bank Investor may amend the Certificate Purchase Agree-
     ment; and
     
               WHEREAS, all other conditions precedent to the
     execution of this Amendment have been complied with;
     
               NOW THEREFORE, the Transferor, the Servicer,
     the Agent, each Senior Class Agent, each Senior Class
     Conduit and each Bank Investor are executing and deliver-
     ing this Amendment in order to amend the provisions of
     the Certificate Purchase Agreement in the manner set
     forth below.
     
               Capitalized terms used herein as defined terms
     but not defined herein shall have the meanings assigned
     to them in the Certificate Purchase Agreement.
     
               SECTION 1.     Amendments.
     
                    (a)  Section 1.1 of the Certificate Pur-
     chase Agreement is hereby amended by deleting the refer-
     ence to "$75,000,000" in clause (i) definition of Senior
     Class Facility Limit and substituting therefor
     "$100,000,000".
     
                    (b)  Section 2.2(a) of the Certificate
     Purchase Agreement is hereby amended to read in its
     entirety as follows:
     
                         (a)  Upon the terms and subject to
               the conditions set forth herein and provided that
               neither the Commitment Termination Date nor the
               Termination Date (excluding, in the case of the Bank
               Investors, a "Termination Date" occurring as a
               result of clause (iv) or (v) of the definition of
               "Termination Date") shall have occurred, (x) the
               Transferor may, at its option, on any Business Day
               during the Revolving Period, after delivery to the
               Agent and each Senior Class Agent of an Additional
               Investment Certificate (to be received by the Agent
               and each Senior Class Agent not later than 1:00
               P.M., New York City time, on the second Business Day
               prior to the Business Day on which the proposed in-
               crease in the Senior Class Investor Amount is to
               occur), convey, transfer and assign to the Senior
               Class Conduits or the Bank Investors, as applicable,
               and (y) the Senior Class Conduits may, at their
               respective option, or the Bank Investors shall, if
               the related Senior Class Conduit has assigned its
               interest in the Senior Class Certificate Principal
               Balance in whole to the related Bank Investors and
               if so requested under subsection 2.2(b), accept such
               conveyance, transfer and assignment from the Trans-
               feror of, without recourse except as provided herein
               and in the other Transaction Documents, an addition-
               al undivided interest in the Trust in the amount
               specified in such Additional Investment Certificate
               (each, an "Additional Investor Amount"); provided
               that (i) such Additional Investor Amount shall not
               cause the Senior Class Certificate Balance for any
               Class plus the Interest Component of all Related
               Commercial Paper issued by the related Senior Class
               Conduit and then outstanding, if any, to exceed the
               Senior Class Facility Limit for such Class, (ii)
               after giving effect to such Additional Investor
               Amount, the Transferor Amount as of the Business Day
               immediately preceding the date of the Additional
               Investment Certificate and as reported in such
               Additional Investment Certificate, shall not be less
               than the Minimum Transferor Amount, (iii) after
               giving effect to such Additional Investor Amount,
               the Subordinate Class Investor Amount, as of the
               Business Day immediately preceding the date of the
               Additional Investment Certificate and as reported in
               such Additional Investment Certificate, shall not be
               less than the Minimum Enhancement Amount, (iv) no
               Potential Pay Out Event or Pay Out Event shall have
               occurred and be continuing and (v) all of the repre-
               sentations and warranties of the Transferor and the
               Servicer made herein shall be true and correct as of
               such date (except to the extent any such representa-
               tion or warranty expressly relates to an earlier
               date).  The Senior Class Conduits or the Bank Inves-
               tors, as the case may be, shall acquire such addi-
               tional interest in consideration of the Senior Class
               Conduits' or the Bank Investors', as the case may
               be, payment to the Transferor in immediately avail-
               able funds in an amount equal to the Additional In-
               vestor Amount for the related Senior Class, and the
               Senior Class Investor Amount for each Senior Class
               shall be increased to be equal to the Senior Class
               Investor Amount immediately prior to such acquisi-
               tion plus the Additional Investor Amount for such
               Senior Class so acquired.  Each Additional Investor
               Amount shall be an amount that results in the acqui-
               sition by each Senior Class of an Additional Invest-
               or Amount of not less than $500,000 and integral
               multiples of $100,000 in excess thereof.  Each
               acquisition of an Additional Investor Amount hereun-
               der by a Senior Class shall be made ratably in
               accordance with the respective Senior Class Facility
               Limits giving due regard to the respective Senior
               Class Facility Limits; provided that if one or more
               (but not all) Senior Class Facility Limits have been
               reached, but availability exists under one or more
               other Senior Class Facility Limits related to one or
               more Senior Class, acquisitions of Additional In-
               vestor Amounts hereunder by such Senior Class(es)
               shall be made ratably among them in accordance with
               their respective Senior Class Facility Limits.  Each
               acquisition of an Additional Investor Amount hereun-
               der by the Bank Investors of a Senior Class (in the
               aggregate) shall be made ratably in accordance with
               the respective Commitments of such Bank Investors.
     
                    (c)  The Commitment of NationsBank set
     forth on the signature page to the Certificate Purchase
     Agreement is amended to read "$100,000,000".
     
               SECTION 2.  Delivery of Certificate.  In con-
     nection with the increase of the Senior Class Facility
     Limit for the Class of which EFC is a member, the Trans-
     feror agrees to deliver a Senior Class Certificates in
     the name of "NationsBank, N.A., as agent for the members
     of the Senior Class of which Enterprise Funding Corpora-
     tion and NationsBank, N.A. are members" in the face
     amount of $100,000,000, duly executed by the Transferor
     and duly authenticated by the Trustee against delivery to
     the Trustee, for cancellation, of the existing Senior
     Class Certificate(s) related to the Senior Class of which
     EFC is a member.
     
               SECTION 3.  Ratification of Certificate Pur-
     chase Agreement.  As amended by this Amendment, the
     Certificate Purchase Agreement is in all respects rati-
     fied and confirmed, and the Certificate Purchase Agree-
     ment, as so amended by this Amendment, shall be read,
     taken and construed as one and the same instrument.  This
     Amendment has been executed and delivered solely for the
     purpose of providing for the amendments set forth in
     Section 1 hereof, and nothing herein expressed or implied
     shall constitute: (i) an amendment, supplement or other
     modification to any other term, provision or condition
     contained in the Certificate Purchase Agreement; (ii) a
     waiver of any right, remedy, power or privilege of the
     Agent, any Senior Class Agent, any Senior Class Conduit
     or any Bank Investor thereunder; or (iii) a waiver of the
     performance, compliance or observance by the Transferor
     or the Servicer of any of their respective covenants,
     obligations or other agreements contained therein.  By
     executing this Amendment, each of the Transferor and the
     Servicer hereby confirms in all respects each term,
     condition, representation, warranty, covenant and agree-
     ment set forth in the Certificate Purchase Agreement and
     agrees that the same shall continue in full force and
     effect.
     
               SECTION 4.  Governing Law.  This Amendment
     shall be construed in accordance with the laws of the
     State of New York, without reference to its conflict of
     law provisions, and the obligations, rights and remedies
     of the parties hereunder shall be determined in accor-
     dance with such laws.
     
               SECTION 5.  Severability.  If any one or more
     of the covenants, agreements, provisions or terms of this
     Amendment shall for any reason whatsoever be held inval-
     id, then such covenants, agreements, provisions or terms
     shall be deemed severable from the remaining covenants,
     agreements, provisions or terms of this Amendment and
     shall in no way affect the validity or enforceability of
     the other provisions of this Amendment.
     
               SECTION 6.  Counterparts.  This Amendment may
     be executed in any number of counterparts (and by differ-
     ent parties on separate counterparts), each of which
     shall be an original, but all of which together shall
     constitute one and the same instrument.
     
               SECTION 7.  Headings.  The headings herein are
     for purposes of reference only and shall not otherwise
     affect the meaning or interpretation of any provision
     hereof.


          IN WITNESS WHEREOF, the parties hereto have
     executed and delivered this Amendment as of the date
     first written above.
     
     
                              PROFFITT'S CREDIT CORPORATION,
                                as Transferor
     
     
                              By:                        
                                  Name:
                                  Title:
     
     
                              PROFFITT'S, INC.,
                                as Servicer
     
     
                              By:                        
                                  Name:
                                  Title:
     
     
                              ENTERPRISE FUNDING CORPORATION,
                                as a Purchaser and a Senior
                                Class Conduit
     
     
                              By:                           
                                  Name:
                                  Title:
     
     
                              RECEIVABLES CAPITAL CORPORATION,
                                as a Purchaser and a Senior Class
                                Conduit
     
     
                              By:                           
                                  Name:
                                  Title:
     
     
                              NATIONSBANK, N.A., as Agent,
                                as a Senior Class Agent and
                                as a Bank Investor
     
     
                              By:                           
                                 Name:
                                 Title:
     
     
                              BANK OF AMERICA NATIONAL TRUST 
                              AND SAVINGS ASSOCIATION,
                                as a Senior Class Agent
                                and as a Bank Investor
     
     
                              By:                           
                                 Name:
                                 Title:

               SECOND AMENDMENT (this "Amendment"), dated as
     of February 2, 1998, to the CERTIFICATE PURCHASE AGREE-
     MENT, dated as of August 21, 1997 (the "Certificate
     Purchase Agreement"), by and among Proffitt's Credit
     Corporation, a Nevada corporation (together with its suc-
     cessors and permitted assigns, the "Transferor"),
     Proffitt's, Inc., a Tennessee corporation, as servicer
     (in such capacity, the "Servicer"), Enterprise Funding
     Corporation, a Delaware corporation (together with its
     successors and permitted assigns, "EFC"), Receivables
     Capital Corporation, a Delaware corporation (together
     with its successors and permitted assigns, "RCC", and
     collectively with EFC, the "Purchasers"), NationsBank,
     N.A., a national banking association ("NationsBank"), as
     agent for the Senior Class Conduits and the Bank Inves-
     tors (in such capacity, the "Agent"), as a Senior Class
     Agent and individually as a Bank Investor, and Bank of
     America National Trust and Savings Association, a nation-
     al banking association ("Bank of America"), as a Senior
     Class Agent and individually as a Bank Investor.
     
               WHEREAS, the Transferor, the Servicer, EFC,
     RCC, NationsBank and Bank of America have heretofore exe-
     cuted and delivered the Certificate Purchase Agreement
     and the First Amendment thereto, dated as of November 26,
     1997;
     
               WHEREAS, Section 6.2 of the Certificate Pur-
     chase Agreement provides that the Transferor, the
     Servicer, the Agent, each Senior Class Agent, each Senior
     Class Conduit (prior to an assignment in whole by such
     Senior Class Conduit of its interest in the related
     Senior Class Certificate Principal Balance), and each
     Bank Investor may amend the Certificate Purchase Agree-
     ment; and
     
               WHEREAS, all other conditions precedent to the
     execution of this Amendment have been complied with;
     
               NOW THEREFORE, the Transferor, the Servicer,
     the Agent, each Senior Class Agent, each Senior Class
     Conduit and each Bank Investor are executing and deliver-
     ing this Amendment in order to amend the provisions of
     the Certificate Purchase Agreement in the manner set
     forth below.
     
               Capitalized terms used herein as defined terms
     but not defined herein shall have the meanings assigned
     to them in the Certificate Purchase Agreement.
     
               SECTION 1.  Amendments.
     
                    (a)  Section 1.1 of the Certificate Pur-
     chase Agreement is hereby amended by deleting the defini-
     tion of "Senior Class Facility Limit" and substituting
     therefor the following:
     
                         "Senior Class Facility Limit" shall
               mean, (i) with respect to the Senior Class of which
               EFC is a member, $250,000,000, and (ii) with respect
               to the Senior Class of which RCC is a member,
               $150,000,000, and (iii) with respect to any other
               Class, the amount indicated in any supplement hereto
               for such Senior Class; provided that in each case
               such amount may not at any time exceed the aggregate
               Commitments for the related Bank Investors.
     
                    (b)  The Commitment of NationsBank set
     forth on the signature page to the Certificate Purchase
     Agreement is amended to read "$250,000,000".
     
                    (c)  The Commitment of Bank of America set
     forth on the signature page to the Certificate Purchase
     Agreement is amended to read "$150,000,000".
     
                    (d)  Section 3.4(d) of the Certificate
     Purchase Agreement is hereby deleted in its entirety and
     substituted with the following:
     
                         "(d) Financial Covenants.  The
          Servicer shall:
                              (i) not permit, at any time, the
                                   ratio of Consolidated Funded
                                   Total Indebtedness to Consoli-
                                   dated EBITDA for the four fiscal
                                   quarter period most recently
                                   ended to be equal to or greater
                                   than 3.50 to 1.00; and
     
                              (ii) not permit, at any time
                                   during any four-quarter period
                                   of the Servicer, the Consolidat-
                                   ed Fixed Charge Ratio for such
                                   four-quarter period to be equal
                                   to or less than 1.50 to 1.00."
     
                    (e)  Exhibit F to the Certificate Purchase
     Agreement is hereby deleted in its entirety and replaced
     with Exhibit F attached hereto.
     
               SECTION 2.  Delivery of Certificate.  In con-
     nection with the increase of the Senior Class Facility
     Limits, the Transferor agrees to deliver Senior Class
     Certificates (a) in the name of "NationsBank, N.A., as
     agent for the members of the Senior Class of which Enter-
     prise Funding Corporation and NationsBank, N.A. are
     members" in the face amount of $250,000,000, duly execut-
     ed by the Transferor and duly authenticated by the Trust-
     ee against delivery to the Trustee, for cancellation, of
     the existing Senior Class Certificate(s) related to the
     Senior Class of which EFC is a member and (b) in the name
     of "Bank of America National Trust and Savings Associa-
     tion, as agent for the members of the Senior Class of
     which Receivables Capital Corporation and Bank of America
     National Trust and Savings Association are members" in
     the face amount of $150,000,000, duly executed by the
     Transferor and duly authenticated by the Trustee against
     delivery to the Trustee, for cancellation, of the exist-
     ing Senior Class Certificate(s) related to the Senior
     Class of which RCC is a member.
     
               SECTION 3.  Ratification of Certificate Pur-
     chase Agreement.  As amended by this Amendment, the
     Certificate Purchase Agreement is in all respects rati-
     fied and confirmed, and the Certificate Purchase Agree-
     ment, as so amended by this Amendment, shall be read,
     taken and construed as one and the same instrument.  This
     Amendment has been executed and delivered solely for the
     purpose of providing for the amendments set forth in
     Section 1 hereof, and except as expressly stated herein,
     this Amendment shall not constitute: (i) an amendment,
     supplement or other modification to any other term,
     provision or condition contained in the Certificate
     Purchase Agreement; (ii) a waiver of any right, remedy,
     power or privilege of the Agent, any Senior Class Agent,
     any Senior Class Conduit or any Bank Investor thereunder;
     or (iii) a waiver of the performance, compliance or
     observance by the Transferor or the Servicer of any of
     their respective covenants, obligations or other agree-
     ments contained therein.  By executing this Amendment,
     each of the Transferor and the Servicer hereby confirms
     in all respects each term, condition, representation,
     warranty, covenant and agreement set forth in the Certif-
     icate Purchase Agreement and agrees that the same shall
     continue in full force and effect.
     
               SECTION 4.  Governing Law.  This Amendment
     shall be construed in accordance with the laws of the
     State of New York, without reference to its conflict of
     law provisions, and the obligations, rights and remedies
     of the parties hereunder shall be determined in accor-
     dance with such laws.
     
               SECTION 5.  Severability.  If any one or more
     of the covenants, agreements, provisions or terms of this
     Amendment shall for any reason whatsoever be held inval-
     id, then such covenants, agreements, provisions or terms
     shall be deemed severable from the remaining covenants,
     agreements, provisions or terms of this Amendment and
     shall in no way affect the validity or enforceability of
     the other provisions of this Amendment.
     
               SECTION 6.  Counterparts.  This Amendment may
     be executed in any number of counterparts (and by differ-
     ent parties on separate counterparts), each of which
     shall be an original, but all of which together shall
     constitute one and the same instrument.
     
               SECTION 7.  Headings.  The headings herein are
     for purposes of reference only and shall not otherwise
     affect the meaning or interpretation of any provision
     hereof.


          IN WITNESS WHEREOF, the parties hereto have
     executed and delivered this Amendment as of the date
     first written above.
     
     
                              PROFFITT'S CREDIT CORPORATION,
                                as Transferor
     
     
                              By:                        
                                  Name:
                                  Title:
     
     
                              PROFFITT'S, INC.,
                                as Servicer
     
     
                              By:                        
                                  Name:
                                  Title:
     
     
                              ENTERPRISE FUNDING CORPORATION,
                                as a Purchaser and a Senior
                                Class Conduit
     
     
                              By:                           
                                  Name:
                                  Title:
     
     
                              RECEIVABLES CAPITAL CORPORATION,
                                as a Purchaser and a Senior Class
                                Conduit
     
     
                              By:                           
                                  Name:
                                  Title:
     
     
                              NATIONSBANK, N.A., as Agent,
                                as a Senior Class Agent and
                                as a Bank Investor
     
     
                              By:                           
                                 Name:
                                 Title:
     
     
                              BANK OF AMERICA NATIONAL TRUST 
                              AND SAVINGS ASSOCIATION,
                                as a Senior Class Agent
                                and as a Bank Investor
     
     
                              By:                           
                                 Name:
                                 Title:

                         PROFFITT'S, INC.
                    SUPPLEMENTAL SAVINGS PLAN


TABLE OF CONTENTS
INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . .1-1
1.01 Establishment and Name of Plan1-1           .
1.02 Intent and Status of Plan . . . . . . . . . . . . . . . .1-1

DEFINITIONS. . . . . . . . . . . . . . . . . . . . . . . . . .2-1
2.01 Basic Compensation. . . . . . . . . . . . . . . . . . . .2-1
2.02 Board . . . . . . . . . . . . . . . . . . . . . . . . . .2-1
2.03 Bonus Compensation. . . . . . . . . . . . . . . . . . . .2-1
2.04 Committee . . . . . . . . . . . . . . . . . . . . . . . .2-1
2.05 Code. . . . . . . . . . . . . . . . . . . . . . . . . . .2-1
2.06 Compensation. . . . . . . . . . . . . . . . . . . . . . .2-1
2.07 Compensation Deferral Agreement . . . . . . . . . . . . .2-1
2.08 Compensation Deferral Date. . . . . . . . . . . . . . . .2-1
2.09 Compensation Deferral Period. . . . . . . . . . . . . . .2-1
2.10 Corporation . . . . . . . . . . . . . . . . . . . . . . .2-1
2.11 Deferred Compensation Account . . . . . . . . . . . . . .2-1
2.12 Disability. . . . . . . . . . . . . . . . . . . . . . . .2-2
2.13 Distribution Date . . . . . . . . . . . . . . . . . . . .2-2
2.14 Effective Date. . . . . . . . . . . . . . . . . . . . . .2-2
2.15 Employee. . . . . . . . . . . . . . . . . . . . . . . . .2-2
2.16 ERISA . . . . . . . . . . . . . . . . . . . . . . . . . .2-2
2.17 Participant . . . . . . . . . . . . . . . . . . . . . . .2-2
2.18 Participating Company . . . . . . . . . . . . . . . . . .2-2
2.19 Plan. . . . . . . . . . . . . . . . . . . . . . . . . . .2-2
2.20 Plan Year . . . . . . . . . . . . . . . . . . . . . . . .2-2
2.21 Regular Participant . . . . . . . . . . . . . . . . . . .2-3
2.22 Retirement Account. . . . . . . . . . . . . . . . . . . .2-3
2.23 Retirement Rate . . . . . . . . . . . . . . . . . . . . .2-3
2.24 Select Group Participant. . . . . . . . . . . . . . . . .2-3
2.25 Termination Account . . . . . . . . . . . . . . . . . . .2-3
2.26 Termination Rate. . . . . . . . . . . . . . . . . . . . .2-3
2.27 Valuation Date. . . . . . . . . . . . . . . . . . . . . .2-3

ELIGIBILITY AND PARTICIPATION. . . . . . . . . . . . . . . . .3-1
3.01 Eligibility . . . . . . . . . . . . . . . . . . . . . . .3-1
3.02 Participation . . . . . . . . . . . . . . . . . . . . . .3-1
3.03 Termination of Participation for Purposes of Making
     Deferrals. . . . . . . . . . . . . . . . . . . . . . . . 3-1

DEFERRED COMPENSATION ACCOUNTS . . . . . . . . . . . . . . . .4-1
4.01 Deferred Compensation Account . . . . . . . . . . . . . .4-1
4.02 Elective Deferral Amounts . . . . . . . . . . . . . . . .4-1
4.03 Interest Credited to Deferred Compensation Accounts . . .4-2
4.04 Vesting of Accounts . . . . . . . . . . . . . . . . . . .4-3

DISTRIBUTION OF DEFERRED COMPENSATION BENEFITS . . . . . . . .5-1
5.01 In General. . . . . . . . . . . . . . . . . . . . . . . .5-1
5.02 Time of Distribution. . . . . . . . . . . . . . . . . . .5-1
5.03 Hardship Distributions. . . . . . . . . . . . . . . . . .5-1
5.04 Amount and Method of Distribution of Benefits . . . . . .5-1
5.05 Committee Decision. . . . . . . . . . . . . . . . . . . .5-2
5.06 Payments After Participant's Death. . . . . . . . . . . .5-2
5.07 Designation of Beneficiaries. . . . . . . . . . . . . . .5-2

FINANCING AND UNFUNDED STATUS                                 6-1
6.01 Costs Borne by the Participating Companies. . . . . . . .6-1
6.02 Source of Benefit Payments and Medium of Financing the
     Plan. . . . . . . . . . . . . . . . . . . . . . . . . . .6-1
6.03 Unfunded Status . . . . . . . . . . . . . . . . . . . . .6-1

ADMINISTRATION                                                7-1
7.01 General Administration. . . . . . . . . . . . . . . . . .7-1
7.02 Committee Procedures. . . . . . . . . . . . . . . . . . .7-1
7.03 Facility of Payment . . . . . . . . . . . . . . . . . . .7-1
7.04 Indemnification of Committee Members. . . . . . . . . . .7-2

EMPLOYER PARTICIPATION                                        8-1
8.01 Adoption of Plan. . . . . . . . . . . . . . . . . . . . .8-1
8.02 Employer Accounting . . . . . . . . . . . . . . . . . . .8-1
8.03 Withdrawal from the Plan by Employer. . . . . . . . . . .8-1

AMENDMENT AND TERMINATION OF PLAN                             9-1
9.01 Amendment and Termination . . . . . . . . . . . . . . . .9-1

GENERAL PROVISIONS                                           10-1
10.01 Limitation of Rights . . . . . . . . . . . . . . . . . 10-1
10.02 No Assignment or Alienation of Benefits. . . . . . . . 10-1
10.03 Successors . . . . . . . . . . . . . . . . . . . . . . 10-1
10.04 Governing Law. . . . . . . . . . . . . . . . . . . . . 10-2


                            ARTICLE 1

                           INTRODUCTION

1.01 Establishment and Name of Plan.

     Proffitt's, Inc. hereby establishes, as of the Effective Date,
     an unfunded, deferred compensation plan primarily for the
     purpose of providing deferred compensation for a select group
     of management or highly compensated employees of the
     Participating Companies, entitled the "Proffitt's, Inc.
     Supplemental Savings Plan."

1.02 Intent and Status of Plan.

     The Plan is intended to be an unfunded plan maintained by the
     Corporation with the Participating Companies primarily for the
     purpose of providing deferred compensation for a select group
     of management or highly compensated employees (and intended to
     be within the exemptions therefore in, without limitation,
     sections 201(2), 301(a)(3), 401(a)(1) and 4021(b)(6) of ERISA
     and section 2520.104-23 of the Labor Regulations).  The Plan
     is intended to be "unfunded" for purposes of both ERISA and
     the Code.  The Plan is not intended to be qualified as a
     qualified plan under section 401(a) of the Code; rather, the
     Plan is intended to be a "nonqualified" plan.

                            ARTICLE 2

                           DEFINITIONS

     Each following word, term and phrase shall have the following
     respective meanings whenever such word, term or phrase is
     capitalized and used in any Article of this Plan unless the
     context clearly indicates otherwise:

2.01 "Basic Compensation" means the portion of a Participant's
     Compensation that is not Bonus Compensation.

2.02 "Board" means the Board of Directors of the Corporation.

2.03 "Bonus Compensation" means the portion of a Participant's
     Compensation that is paid in the form of a bonus.

2.04 "Committee" means the Committee appointed by the Board to
     administer the Plan pursuant to Article 8 hereof.  If no such
     Committee has been appointed, then the term Committee shall
     mean the Corporation.

2.05 "Code" means the Internal Revenue Code of 1986, as amended
     from time to time.

2.06 "Compensation" means the cash compensation which is earned and
     otherwise payable in a given Compensation Deferral Period to
     a Participant, including any amounts that would be payable as
     cash compensation except for the Participant's election to
     defer such amount under this plan or a plan under Code section
     401(k) or Code section 125.

2.07 "Compensation Deferral Agreement" means the written agreement
     to defer Compensation contemplated by Articles 3 and 4 hereof
     executed by the Participant and the Participating Company.

2.08 "Compensation Deferral Date" means the Effective Date in the
     initial plan year, and January 1 in each calendar year
     thereafter.  

2.09 "Compensation Deferral Period" means the period beginning on
     the Effective Date and ending on December 31, 1997 (the
     initial Plan Year), and the twelve (12) consecutive month
     period beginning on each January 1 and ending on each
     following December 31 thereafter (the calendar year).  

2.10 "Corporation" means Proffitt's, Inc., a Tennessee corporation
     and any business organization or corporation into which
     Proffitt's, Inc. may be merged or consolidated or by which it
     may be succeeded.

2.11 "Deferred Compensation Account" means the account established
     by the Participating Companies pursuant to Article 4 of this
     Plan for each Participant to which shall be credited (added)
     the Participant's Elective Deferral Amounts; and from which
     any distributions and any hardship withdrawal distributions
     shall be subtracted; and to which shall be credited interest
     at the Retirement Rate as described in Section 4.03 hereof. 
     All amounts which are credited to such Deferred Compensation
     Account are credited solely for computation purposes and are
     at all times general assets of the Participating Companies and
     subject to the claims of the general creditors of the
     Participating Companies.  

2.12 Disability" means a physical or mental condition of a
     Participant resulting in:
     (a)  evidence that the Participant is deemed by the Social
          Security Administration to be eligible to receive a
          Primary Social Security disability benefit, or

     (b)  evidence that the Participant is eligible for disability
          benefits under the long-term disability plan sponsored by
          a Participating Company, or

     (c)  evidence satisfactory to the Committee that the
          Participant is totally and permanently disabled.

     Whether or not a Participant meets any or all of the above
     conditions will be determined solely and exclusively by the
     Committee.

2.13 "Distribution Date" means either (a) the date that is as soon
     as administratively possible after the date the Participant
     terminates employment with the Participating Companies or (b)
     the date that is as soon as administratively possible after
     the end of the Plan Year in which the Participant terminates
     employment, as elected by the Participant in his Compensation
     Deferral Agreement.

2.14 "Effective Date" means April 1, 1997, the date the Plan is
     established.

2.15 "Employee" means a person, other than an independent
     contractor, who is receiving remuneration from the Employer
     for services rendered to, or labor performed for, the Employer
     (or who would be receiving such remuneration except for an
     authorized leave of absence).

2.16 "ERISA" means the Employee Retirement Income Security Act of
     1974, as amended from time to time.

2.17 "Participant" means an eligible Employee participating in the
     Plan pursuant to the provisions of Article 3 hereof.

2.18 "Participating Company" means the Corporation and any
     subsidiary or affiliate of the Corporation which adopts the
     Plan with the Corporation's consent as described in Section
     8.01.  

2.19 "Plan" means this Proffitt's, Inc. Supplemental Savings Plan
     as established and set forth herein (together with any and all
     supplements hereto), and as amended from time to time.

2.20 "Plan Year" means the period beginning on the Effective Date
     and ending on December 31, 1997 (the initial Plan Year), and
     the twelve (12) consecutive month period being on each January
     1 and ending on each following December 31 thereafter (the
     calendar year).

2.21 "Regular Participant" means a Participant who is not a Select
     Group Participant.

2.22 "Retirement Account" means a Participant's Deferred
     Compensation Account, and to which interest is credited at the
     Retirement Rate.

2.23 "Retirement Rate" means the annual rate of interest that is
     credited to the Retirement Account pursuant to Section 4.03
     hereof.  Until changed by the Committee, the Retirement Rate
     shall be seven and one-half percent (7.5%) per annum.  The
     Committee may change the Retirement Rate at any time.

2.24 "Select Group Participant" means a Participant who is eligible
     for special treatment and privileges under the Plan, as
     described elsewhere in the Plan.  At Plan inception, the
     following Participants shall be Select Group Participants:

                         Brad Martin
                         James Coggin
                         Robert Mosco
                         Douglas Coltharp
                         Donald Wright
                         Frank Kulp
                         William Capiello

     The Committee shall have the authority to name new Select
     Group Participants and to redesignate Select Group
     Participants as Regular Participants, at its discretion.

2.25 "Termination Account" means the portion of a Participant's
     Deferred Compensation Account that would have resulted had the
     Deferred Compensation Account always been credited with
     interest at the Termination Rate rather than the Retirement
     Rate.

2.26 "Termination Rate" means the annual rate of interest that is
     credited to the Termination Account pursuant to Section 4.03
     hereof.  Until changed by the Committee, the Termination Rate
     shall be five percent (5%) per annum.  The Committee may
     change the Termination Rate at any time.

2.27 "Valuation Date" means the last day of each calendar quarter,
     or such other dates as the Committee, in its discretion, may
     designate.

                            ARTICLE 3

                  ELIGIBILITY AND PARTICIPATION

3.01 Eligibility.

     Eligibility to participate in the Plan shall be limited to
     Employees of the Participating Companies who are in a select
     group of management or highly compensated Employees and who
     are designated, from time to time, by the Committee as
     eligible to participate in the Plan.  At Plan inception, the
     Employees eligible to participant shall be those eligible
     Employees as described above whose annual base rate of pay
     from one or more Participating Companies is greater than
     eighty thousand dollars ($80,000).  The Committee shall have
     the authority to, at any time and from time to time, change
     the conditions for eligibility within the constraints imposed
     by the first sentence of this Section 3.01.

3.02 Participation.

     An Employee eligible to participate in the Plan as provided in
     Section 3.01 hereof may elect to become a Participant in the
     Plan by electing to defer Compensation with respect to any
     Compensation Deferral Period under Article 4 hereof.

3.03 Termination of Participation for Purposes of Making Deferrals.

     Participation in the Plan for purposes of being able to make
     Elective Deferral Amounts pursuant to Section 4.02 hereof
     under this Plan shall terminate when a Participant's
     employment with the Participating Companies as an Employee
     terminates or when such Participant is no longer designated by
     the Committee as an Employee eligible to participate in the
     Plan.

                            ARTICLE 4

                  DEFERRED COMPENSATION ACCOUNTS

4.01 Deferred Compensation Account.

     On behalf of Participating Companies the Committee shall
     establish and maintain for each Participant or former
     Participant under the Plan a book reserve account (the
     Deferred Compensation Account as defined in Section 2.11
     hereof) for the purpose of determining deferred compensation
     payable to the Participant.  Such Deferred Compensation
     Account shall be governed by the provisions of this Article 4.

4.02 Elective Deferral Amounts.

     Elective deferral of Compensation by Participants under the
     Plan is governed by the provisions of this Section.  Amounts
     deferred by a Participant pursuant to this Section shall
     constitute "Elective Deferral Amounts" for purposes of this
     Plan and shall be fully vested at all times.

     (a)  Compensation Elective Deferrals.  The following
          provisions apply to elective deferral of Compensation by
          Participants under the Plan.

          (i)  Compensation Deferral Elections by Participants. 
               With respect to a Compensation Deferral Period, a
               Participant may make an election prior to the
               Compensation Deferral Date on which such
               Compensation Deferral Period begins to defer a
               specified percentage of the Basic Compensation and
               a separate specified percentage of the Bonus
               Compensation which would otherwise be payable by
               the Participating Company to the Participant during
               the Compensation Deferral Period beginning on such
               Compensation Deferral Date.  Any such election
               shall be made on a Compensation Deferral Agreement
               which is duly executed by the Participant and which
               is delivered by such Participant to the Committee
               before such Compensation Deferral Date and may not
               be revoked, changed or modified for and during the
               applicable Compensation Deferral Period and the
               provisions of subsection 4.02(a)(iii) hereof shall
               apply to any such election.

          (ii) Compensation Deferral Elections by Certain New
               Participants.  In the case of an Employee who first
               becomes eligible to participate in the Plan during
               a Compensation Deferral Period, such an Employee
               may make an election no later than thirty (30) days
               following the date such Employee first becomes
               eligible to participate in the Plan to defer a
               specified percentage of the Basic Compensation and
               a separate specified percentage of the Bonus
               Compensation which would otherwise be earned by
               such employee and be payable by the Participating
               Employer after the later of (i) the date the
               Employee first becomes eligible to participate in
               the Plan or (ii) the date such Compensation
               Deferral Agreement is received by the Committee and
               during the remainder of the Compensation Deferral
               Period.  Any such election shall be made on a
               Compensation Deferral Agreement which is duly
               executed by the Employee and which is delivered by
               such Employee to the Committee no later than thirty
               (30) days following the date the Employee first
               becomes eligible to participate in the Plan, and
               may not be revoked, changed or modified for and
               during the applicable Compensation Deferral Period,
               and the provisions of subsection 4.02(a)(iii) shall
               apply to any such election.  If such Employee does
               not make any such election, such Employee may make
               an election under Section 4.02(a) with respect to
               the next Compensation Deferral Period (or later
               Compensation Deferral Periods) pursuant to the
               applicable provisions.

          (iii)     Continuation and Irrevocability of Election. 
                    Any election by a Participant pursuant to
                    subsection 4.02(a)(i) or 4.02(a)(ii) (and any
                    subsequent election) will continue (and may
                    not be modified, altered, or changed in any
                    way) until the earliest of (A) the
                    Compensation Deferral Period commencing after
                    the date the Participant delivers to the
                    Committee a written notice to suspend future
                    deferrals of Compensation under the Plan, (B)
                    the Compensation Deferral Period commencing
                    after the date on which the Participant
                    delivers a new Compensation Deferral Agreement
                    modifying his previous election to the
                    Committee, (C) the Participant is no longer
                    designated as eligible to participate in the
                    Plan, (D) the Participant terminates
                    employment with the Participating Companies,
                    or (E) the Plan is amended or terminated such
                    that the Plan no longer permits deferrals of
                    Compensation.

          (iv) Limitations on Percentage Amounts.  A Participant
               may elect to make a deferral of up to twenty
               percent (20%) of the Participant's annual Basic
               Compensation and up to one hundred percent (100%)
               of the Participant's Bonus Compensation otherwise
               payable to him.

          (v)  Distribution Elections.  At the time of a
               Participant's initial deferral election, the
               Participant must specify the date on which his
               Deferred Compensation Account shall be paid or
               commence (i.e. the Distribution Date).  The
               Distribution Date specified at the time of the
               Participant's initial election is irrevocable and
               shall apply to all amounts payable to the
               Participant under the Plan.

     (b)  Withholding and Crediting of Elective Deferral Amounts. 
          The Participating Company shall withhold the specified
          percentage amounts deferred by the Participant hereunder
          from the Compensation which is otherwise payable to the
          Participant.  The Committee shall credit amounts equal to
          such withheld amounts to the Participant's Deferred
          Compensation Account.

4.03 Interest Credited to Deferred Compensation Accounts.

     Interest shall be credited to the Deferred Compensation
     Accounts of Participants as described in this Section 4.03.

     (a)  Retirement Account.  As of each Valuation Date, each
          Participant's Retirement Account will be credited with
          interest at the rate for the period ending on the
          Valuation Date which is equivalent to the annual
          Retirement Rate.

     (b)  Termination Account.  As of each Valuation Date, each
          Participant's Termination Account will be credited with
          interest at the rate for the period ending on the
          Valuation Date which is equivalent to the annual
          Termination Rate.

     (c)  Select Group.  Notwithstanding the above, and until such
          time as changed by the Committee, the Deferred
          Compensation Accounts of Select Group Participants will
          be credited with interest at rates which, on an
          annualized basis, are one (1) percentage point higher
          than the rates applicable to Regular Participants.  The
          Committee shall have the discretion of changing at any
          time and from time to time the rates applicable to the
          Accounts of Select Group Participants.

4.04 Vesting of Accounts.

     Participants' Deferred Compensation Accounts will be vested as
     described in this Section 4.04.

     A Participant's Termination Account will always be fully
     vested.  The excess of a Participant's Retirement Account over
     his Termination Account will become fully vested on the
     earliest of the following dates:

     (a)  the date the Participant attains age sixty-two (62)
          years, provided the Participant is actively employed by
          a Participating Company on such date;

     (b)  the date of the Participant's death, provided the
          Participant is actively employed by a Participating
          Company on such date;

     (c)  the date of the Participant's Disability, provided the
          Participant is actively employed by a Participating
          Company on such date.

     Notwithstanding the above, the Committee may, at its
     discretion, designate a Participant as fully vested in his
     entire Deferred Compensation Account for any reason it deems
     appropriate.

     The portion of a Participant's Deferred Compensation Account
     which is not vested as described above will be forfeited as of
     the date the Participant terminates employment.

                            ARTICLE 5

          DISTRIBUTION OF DEFERRED COMPENSATION BENEFITS

5.01 In General.

     The benefits to be paid as deferred compensation are governed
     by the provisions of this Article 5.  A Participant whose
     employment with the Participating Companies terminates for any
     reason shall be entitled to distribution of benefits pursuant
     to this Article, subject to the provisions of Article 7.

5.02 Time of Distribution.

     The Corporation on behalf of the Participating Company or
     Companies shall distribute benefits on the Distribution Date
     elected by the Participant with his initial Compensation
     Deferral Agreement.

5.03 Hardship Distributions.
     Notwithstanding the foregoing, the Committee may, in its sole
     discretion, commence distribution of benefits from the vested
     portion of a Participant's Deferred Compensation Account at
     any date earlier than that provided in Section 5.02 based on
     a determination of an unforeseeable financial emergency.  A
     Participant may withdraw in cash the vested portion of the
     balance of his deferral account needed to satisfy the
     unforeseeable financial emergency, to the extent that the
     unforeseeable financial emergency may not be relieved:

     (a)  through reimbursement or compensation by insurance or
          otherwise; or

     (b)  by liquidation of the Participant's assets, to the extent
          the liquidation of such assets would not itself cause
          severe financial hardship.

     An "unforeseeable financial emergency" is a severe financial
     hardship to the Participant resulting from:

          (1)  a sudden and unexpected illness or accident of the
               Participant or of a dependent of the Participant;

          (2)  loss of the Participant's property due to casualty;
               or

          (3)  such other similar extraordinary and unforeseeable
               circumstances arising as a result of events beyond
               the control of the Participant as determined by the
               Committee.

     A withdrawal on account of an unforeseeable financial
     emergency shall be paid as soon as possible following the date
     on which the Committee approves the withdrawal.  

5.04 Amount and Method of Distribution of Benefits.

     A Participant whose employment with the Participating
     Companies terminates shall be entitled to the vested balance
     of his Deferred Compensation Account as of the Distribution
     Date.  Distribution of such deferred compensation benefits to
     a former Participant under this Plan shall be made in a single
     lump sum payment.

     Notwithstanding the foregoing, any hardship distributions
     which are made as provided in Section 5.03 above from a
     Participant's Deferred Compensation Account shall be made in
     such amounts and for such periods of time as may be considered
     necessary by the Committee to meet the conditions of such
     financial hardship; provided, however, that in no event will
     amounts in excess of the remaining value of the Participant's
     Deferred Compensation Account become payable to the
     Participant.

5.05 Committee Decision.

     Any decision to be made by the Committee under this Article 5
     with respect to the distribution of benefits with respect to
     a Participant or former Participant under this Plan shall be
     made by the Committee, but such Participant shall exclude
     himself therefrom for purposes of those decisions if such
     Participant is a member of the Committee.

5.06 Payments After Participant's Death.

     If the Participant dies before his benefit under the Plan has
     been distributed to him, then the deferred compensation
     benefits otherwise payable with respect to such Participant
     under the Plan shall be paid in a lump sum to the beneficiary
     or beneficiaries designated by the Participant.

5.07 Designation of Beneficiaries.

     The Participant may designate in writing (on a form provided
     by the Committee and delivered to the Committee before his
     death) primary and contingent beneficiaries to receive any
     deferred compensation benefit payments which may be payable
     hereunder following the Participant's death and the
     proportions in which such beneficiaries are to receive such
     payments.  The Participant may change such designation from
     time to time and the last written designation delivered to the
     Committee prior to the Participant's death will control.  If
     the Participant fails to specifically designate such a
     beneficiary, or if no designated beneficiary survives the
     Participant, or if all designated beneficiaries who survive
     the Participant die before all payments are made, then the
     remaining payments shall be made to the Participant's
     surviving spouse if such spouse is then living; if such spouse
     is not living, then to the executors or administrators of the
     estate of the Participant.  The Committee may determine the
     identity of such persons and shall incur no responsibility by
     reason of the payment of such interest in accordance with any
     such determination made in good faith.

                            ARTICLE 6

                  FINANCING AND UNFUNDED STATUS

6.01 Costs Borne by the Participating Companies.

     The costs of the Plan shall be borne by the Participating
     Companies.  Provided, however, that the Committee may elect to
     charge some or all of the Plan's costs to the accounts of
     Participants.

6.02 Source of Benefit Payments and Medium of Financing the Plan.

     Benefits payable under the Plan to any Participant shall be
     paid directly by the Participating Company which employs the
     Participant.  The Participating Company shall not be required
     to fund or otherwise segregate assets to be used for payment
     of benefits under the Plan.  While the Participating Company
     may, in the discretion of the Committee, make investments in
     the funds designated by the Committee as investment funds in
     amounts equal or unequal to Participants' Deferred
     Compensation Accounts hereunder, the Participating Company
     shall not be under any obligation to make such investments and
     any such investment shall remain an asset of the Participating
     Company subject to the claims of its general creditors. 
     Notwithstanding the foregoing, the Participating Company, in
     the discretion of the Committee, may maintain one or more
     grantor trusts ("trust") to hold assets to be used for payment
     of benefits under the Plan.  The assets of the trust with
     respect to benefits payable to the employees of each
     Participating Company shall remain the assets of such
     Participating Company subject to the claims of its general
     creditors.  Any payments by a trust of benefits provided to a
     Participant under the Plan shall be considered payment by the
     Participating Company and shall discharge the Participating
     Company of any further liability under the Plan for such
     payments.

6.03 Unfunded Status.

     This Plan is intended to be unfunded for purposes of both
     ERISA and the Code.

                            ARTICLE 7

                          ADMINISTRATION

7.01 General Administration.

     The Board shall appoint a Committee consisting of not less
     than three (3) persons to administer the Plan.  Any member of
     the Committee may at any time be removed, with or without
     cause, and his successor appointed by the Chief Executive
     Officer of the Corporation, and any vacancy caused by death,
     resignation or other reason shall be filled by the Chief
     Executive Officer of the Corporation.  The Committee shall be
     the plan administrator of the Plan and in general shall be
     responsible for the management and administration of the Plan. 
     The Committee shall have full power to administer the Plan in
     all of its details (including establishing claims procedures
     and other rules), subject to applicable requirements of law. 
     No member of the Committee who is an employee of the
     Participating Companies shall receive compensation for his
     services to the Plan.  The Committee shall have such duties
     and powers as may be necessary to discharge its duties under
     this Plan.

     The fiscal records of the Plan shall be maintained on the
     basis of the Plan Year.

7.02 Committee Procedures.

     The Committee may act at a meeting or in writing without a
     meeting.  The Committee may adopt such by-laws and regulations
     as it deems desirable for the conduct of its affairs.  All
     decisions shall be made by majority vote.  No member of the
     Committee who is at any time a Participant in this Plan shall
     vote in a decision of the Committee (whether in a meeting or
     by written action) made specifically and uniquely with respect
     to such member of the Committee or amount, payment, timing,
     form or other aspect of the benefits of such Committee member
     under this Plan.

7.03 Facility of Payment.

     Whenever, in the Committee's opinion, a person entitled to
     receive any payment of a benefit or installment thereof
     hereunder is under a legal disability or is incapacitated in
     any way so as to be unable to manage his financial affairs,
     the Committee may direct payments to such person or to his
     legal representative or to a relative or friend of such person
     for his benefit, or the Committee may direct the payment for
     the benefit of such person in such manner as the Committee
     considers advisable.  Any payment of a benefit or installment
     thereof in accordance with the provisions of this Section
     shall be a complete discharge to the Committee and the
     Participating Companies of any liability for the making of
     such payment under the provisions of the Plan.

7.04 Indemnification of Committee Members.

     The Participating Companies shall indemnify and hold harmless
     each member of the Committee against any and all liability,
     claims, damages and expense (including all expenses reasonably
     incurred in his defense in the event that the Participating
     Companies fail to provide such defense upon his written
     request) which the Committee member may incur while acting in
     good faith in the administration of the Plan.

                            ARTICLE 8

                      EMPLOYER PARTICIPATION

8.01 Adoption of Plan.

     Any subsidiary or affiliate of the Corporation may, with the
     approval of the Corporation and under such terms and
     conditions as the Committee may prescribe, adopt the Plan by
     filing with the Corporation a resolution of its Board of
     Directors to that effect.  The Corporation may amend the Plan
     as necessary or desirable to reflect the adoption of the Plan
     by an employer, provided however, that an adopting employer
     shall not have the authority to amend or terminate the Plan
     under Article 9.  

8.02 Employer Accounting.

     If a trust is established pursuant to Section 6.02, the
     Committee shall maintain a bookkeeping account in the name of
     each Participating Company which, pursuant to rules
     established by the Committee, will reflect:

     (a)  deposits made by that Participating Company to the trust;

     (b)  income, losses, and appreciation or depreciation in the
          value of trust assets resulting from investment of the
          trust to the extent such items are attributable to such
          Participating Company's deposits;

     (c)  payments made from the trust to Participants employed or
          formerly employed by that Participating Company (or to
          their beneficiaries) in the form of benefits payable to
          them under the plan, or to its creditors; and
     (d)  any other amounts charged to that Participating Company's
          account, including its share of compensation and
          expenses.

8.03 Withdrawal from the Plan by Employer.

     Any such employer shall have the right, at any time, upon the
     approval of and under such conditions as may be provided by
     the Committee, to withdraw from the Plan by delivering to the
     Committee written notice of its election so to withdraw.  Upon
     receipt of such notice by the Committee, the portion of the
     deferral account of Participants and beneficiaries
     attributable to amounts deferred while the Participants were
     employees of such withdrawing employer, plus any net earnings,
     gains and losses on such amounts, shall be distributed from
     the trust at the direction of the Committee in cash at such
     time or times as the Committee, in its sole discretion, may
     deem to be in the best interest of such employees and their
     beneficiaries.  To the extent the amounts held in the trust
     for the benefit of such Participants and beneficiaries are not
     sufficient to satisfy the employer's obligation to such
     Participants and their beneficiaries accrued on account of
     their employment with the employer, the remaining amount
     necessary to satisfy such obligation shall be an obligation of
     the employer, and the Corporation and the other Participating
     Companies shall have no further obligation to such
     Participants and beneficiaries with respect to such amounts.

                            ARTICLE 9

                AMENDMENT AND TERMINATION OF PLAN

9.01 Amendment and Termination.

     The Board may amend or terminate the Plan (without the consent
     of any Participant, former Participant  or beneficiary) at any
     time, provided that such amendment does not decrease or divest
     any then Participant or former Participant of the amounts in
     his Deferred Compensation Account as of the date of amendment.

                            ARTICLE 10

                        GENERAL PROVISIONS

10.01     Limitation of Rights.

     Neither the establishment of this Plan nor any amendment
     thereof, nor the payment of any benefits, will be construed as
     giving to any Employee, Participant, beneficiary, or other
     person any legal or equitable right against the Participating
     Companies, except as provided herein.  Neither the
     establishment of this Plan nor any amendment thereof, nor the
     payment of benefits, nor any action taken with respect to this
     Plan shall confer upon any person the right to be continued in
     the employment of the Participating Companies or Subsidiaries.

10.02     No Assignment or Alienation of Benefits.

     The rights of a Participant, former Participant, beneficiary
     or any other person to payment of benefits under this Plan
     shall not be assigned, transferred, anticipated, conveyed,
     pledged or encumbered except by will or the laws of descent or
     distribution; nor shall any such right be in any manner
     subject to levy, attachment, execution, garnishment or any
     other seizure under legal, equitable or other process for
     payment of any debts, judgments, alimony, or separate
     maintenance, or reached or transferred by operation of law in
     the event of bankruptcy, insolvency or otherwise.  Provided,
     however, that a Participant shall have the right to designate
     in writing and in accordance with the provisions of Section
     5.07 hereof primary and contingent beneficiaries to receive
     benefit payments subsequent to the death of the Participant.

10.03     Successors.

     The provisions of this Plan shall be binding upon and inure to
     the benefit of the Corporation, its successors, and assigns,
     and each Participant and his heirs, executors, administrators
     and legal representatives.  The term successors as used herein
     shall include any corporate or other business entity which
     shall, whether by merger, consolidation, purchase or
     otherwise, acquire all or substantially all of the assets of
     the Corporation, and successors of any such corporation or
     other business entity.

10.04     Governing Law.

     Except to the extent Federal law is controlling, the
     provisions of this Plan shall be interpreted and construed
     according to the laws of the State of Tennessee to the extent
     not preempted by applicable law.

     IN WITNESS WHEREOF, the Corporation has caused this Plan to be
duly executed for and on behalf of the Corporation by its duly
authorized officers on this the _____ day of ______________, 1997.

                                   PROFFITT'S, INC.


                                   By:______________________________


                                   Title:___________________________



ATTEST:



____________________________________


                         FIRST AMENDMENT
                              TO THE
            PROFFITT'S, INC. SUPPLEMENTAL SAVINGS PLAN


     The Proffitt's, Inc. Supplemental Savings Plan is hereby
amended effective December 1, 1997 as follows:

     1.   Article 6, Section 6.01 is hereby amended in its entirety
to read as follows:

          6.01 Costs Borne by the Participating Companies.

               The costs of the Plan shall be borne by the
               Participating Companies or, at the election of the
               Committee, by the trust if one is created pursuant
               to section 6.02 hereof.

     IN WITNESS WHEREOF, Proffitt's, Inc. has caused this First
Amendment to the Proffitt's, Inc. Supplemental Savings Plan to be
executed by its duly authorized officer on this _______ day of
____________________, 19_____.

                                   PROFFITT'S, INC.


                                   By:_______________________________

                                   Title:____________________________

                         SECOND AMENDMENT
                              TO THE
            PROFFITT'S, INC. SUPPLEMENTAL SAVINGS PLAN


     The Proffitt's, Inc. Supplemental Savings Plan is hereby
amended effective January 1, 1998 as follows:

     1.   Article 4, Section 4.01(a)(iv) is hereby amended in its
entirety to read as follows:

          (iv) Limitations on Percentage Amounts.  Except as
               hereinafter provided, a Participant may elect to
               make a deferral of up to twenty percent (20%) of
               the Participant's annual Basic Compensation and up
               to one hundred percent (100%) of the Participant's
               Bonus Compensation otherwise payable to him.  The
               Chief Executive Officer of the Corporation may
               elect to make a deferral of up to one hundred
               percent (100%) of both his annual Basic
               Compensation and his Bonus Compensation otherwise
               payable to him.

     IN WITNESS WHEREOF, Proffitt's, Inc. has caused this Second
Amendment to the Proffitt's, Inc. Supplemental Savings Plan to be
executed by its duly authorized officer on this _______ day of
_________________, 19___.


                                   PROFFITT'S, INC.


                                   By: _______________________________

                                   Title: ____________________________

                                                    Exhibit 10.40

                   FOURTH AMENDED AND RESTATED
                       EMPLOYMENT AGREEMENT


     This Fourth Amended and Restated Employment Agreement
("Agreement") is entered into as of the 2nd day of February 1998,
by and between Proffitt's, Inc. ("Company"), and R. Brad Martin
("Executive").

     Company and Executive agree as follows:

     1.   Employment. Company hereby employs Executive as Chief
Executive Officer of Company or in such other capacity with
Company and its subsidiaries as Company's Board of
Directors shall designate.  It is anticipated that Executive will
be elected Chairman of the Board.

     2.   Duties.  During his employment, Executive shall devote
substantially all of his working time, energies, and skills to
the benefit of Company's business.  Executive agrees to serve
Company diligently and to the best of his ability and to use his
best efforts to follow the policies and directions of Company's
Board of Directors.

     3.   Compensation.  Executive's compensation and benefits
under this Agreement shall be as follows:

          (a)  Base Salary.  Company shall pay Executive a base
salary ("Base Salary") at a rate of no less than $825,000 per
year.  In addition, the Board of Directors of Company shall, in
good faith, consider granting increases in such Base Salary based
upon such factors as Executive's performance and the growth
and/or profitability of Company.  Executive's Base Salary shall
be paid in installments in accordance with Company's normal
payment schedule for its senior management.  All payments shall
be subject to the deduction of payroll taxes and similar
assessments as required by law.

          (b)  Bonus.  In addition to the Base Salary, Executive
shall be eligible pursuant to the 1998 Senior Executive Bonus
Plan, as long as he holds the position stated in paragraph 1, for
a yearly cash bonus of up to 75% of Base Salary based upon his
performance in accordance with specific annual objectives, set in
advance, all as approved by the Board of Directors.

          (c)  End of Five-Years Service Stock Grants.  In
accordance with Executive's prior employment agreements, Company
shall issue to Executive fifty thousand (50,000) shares of common
stock as soon as possible after July 1, 1998 provided Executive
has served the Company continuously for five years following July
1, 1993.  Company shall also issue to Executive an additional
fifty thousand (50,000) shares of common stock to Executive as
soon as possible after October 11, 2001, provided Executive has
served the Company continuously for five years following October
11, 1996, the date of Executive's Second Amended and Restated
Employment Agreement.  In the event of Executive's death prior to
July 1, 1998, or October 11, 2001, Executive's estate shall be
issued a pro rata potion of the shares, on the basis of 10,000
shares per year for each grant.    

          (d)  Stock Grant.  Pursuant to the 1998 Senior
Executive Bonus Plan, an amount up to twenty thousand (20,000)
shares of Company common stock may be issued to Executive as soon
as possible after the end of each fiscal year of Company, based
upon annual targeted growth in intrinsic value of the Company or
other factors, as determined by the Human Resources Committee of
the Board of Directors.  The Human Resources
Committee, subject to approval from the Board of Directors, shall
have sole and exclusive discretion to grant or withhold any
portion of such yearly stock grant.

          (e)  Stock Bonus.  Pursuant to the 1998 Senior
Executive Bonus Plan, Company shall award Executive a bonus of
20,000 shares of Company stock for each fiscal year in which
Company's earnings per share increase 20% or more over the prior
year's earnings.  The Human Resources Committee of the Board of
Directors shall have sole and exclusive discretion to determine
whether that objective has been met, and the Committee may
consider matters such as non-recurring and extraordinary items.   

          (f)  Incentive Compensation.  Executive is hereby
granted a non-qualified option ("Option") to purchase one hundred
thousand (100,000) shares of Company common stock at an option
price equal to the closing price of the stock at the close of
business on February 2, 1998 (the "Grant Date"), as reported in
the Wall Street Journal.  The Option is granted pursuant to the
Company's 1994 Long-Term Incentive Plan ("1994 LTIP"), and shall
be subject to the terms and conditions thereof.  The Option shall
be exercisable on or after the "Grant Date" to the extent of 20%
of the shares covered thereby;  exercisable to the extent of an
additional 20% of the shares covered thereby on and after the
first anniversary of the Grant Date; exercisable to the extent of
an additional 20% of the shares covered thereby on and after the
second anniversary of the Grant  Date; exercisable to the extent
of an additional 20% of the shares covered thereby on an after
the third anniversary of the Grant Date; and exercisable to the
extent of any remaining shares on and after the fourth
anniversary of the Grant Date; provided, however, that no portion
of the Option shall be exercisable any earlier than six months
from the Grant Date.  The Option may be exercised up to ten (10)
years from the Grant Date.  Any portion of the Option not
exercised within said ten (10) year period shall expire. 

          (g)  Effect of Change of Control on Options.  In the
event of a Change of Control (as defined in the Company's 1994
LTIP), any Options granted to Executive prior to such Change of
Control shall immediately vest.

          (h)  Forgiveness of Loan.  Company shall forgive the
$500,000 interest-free loan due January 31, 1999, in 1/5th
increments, at the end of each fiscal year; provided, however,
that Executive must continue to be employed by Company for any
portion of the loan to be forgiven, and provided further that
Executive must repay any outstanding balance if he terminates
employment.  

          (i)  Company Aircraft.  Company requires Executive to
use Company aircraft for personal use, whenever possible, up to
30 hours per year.  Such use is important for the safety of
Executive and so that Executive may remain in communications with
other Company officials as necessary.  Executive may use Company
aircraft for such uses -- up to 30 hours per year -- without
further reimbursement to Company. 

     4.   Insurance and Benefits.  Company shall allow Executive
to participate in each employee benefit plan and to receive each
executive benefit that Company provides for senior executives at
the level of Executive's position.  In addition, Company shall
pay the reasonable costs for Executive's tax and financial
planning, and shall continue to buy split-dollar life insurance
for Executive.

     5.   Term. The term of this Agreement shall be for five (5)
years, provided, however, that Company may terminate this
Agreement at any time upon thirty (30) days' prior written notice
(at which time this Agreement shall terminate except for Section
9, which shall continue in effect as set forth in Section 9).  In
the event of such termination by Company, Executive shall be
entitled to receive his Base Salary (at the rate in effect at the
time of termination) through the end of the term of this
Agreement.  Such Base Salary shall be paid thereafter in regular
payroll installments.  

     In addition, this Agreement shall terminate upon the death
of Executive, except as to: (a) Executive's estate's right to
exercise any unexercised stock options pursuant to Company's
stock option plan then in effect, (b) other entitlements under
this contract that expressly survive death, and (c) any rights
which Executive's estate or dependents may have under COBRA or
any other federal or state law or which are derived independent
of this Agreement by reason of his participation in any plan
maintained by Company.

     6.   Termination by Company for Cause.  (a)  Company shall
have the right to terminate Executive's employment under this
Agreement for cause, in which event no salary or bonus shall be
paid after termination for cause.  Termination for cause shall be
effective immediately upon notice sent or given to Executive. 
For purposes of this Agreement, the term "cause" shall mean and
be strictly limited to:  (i) conviction of Executive, after all
applicable rights of appeal have been exhausted or waived, for
any crime that materially discredits Company or is materially
detrimental to the reputation or goodwill of Company; (ii)
commission of any material act of fraud or dishonesty by
Executive against Company or commission of an immoral or
unethical act that materially reflects negatively on Company,
provided that Executive shall first be provided with written
notice of the claim and with an opportunity to contest said claim
before the Board of Directors; or (iii) Executive's material
breach of his obligations under paragraph 2 of the Agreement, as
so determined by the Board of Directors.  

          (b)  In the event that Executive's employment is
terminated, Executive agrees to resign as an officer and/or
director of Company (or any of its subsidiaries or affiliates),
effective as of the date of such termination, and Executive
agrees to return to Company upon such termination any of the
following which contain confidential information: all documents,
instruments, papers, facsimiles, and computerized information
which are the property of Company or such subsidiary or
affiliate.


     7.   Change in Control. If Executive's employment is
terminated primarily as a result of a Change in Control of
Company or a Potential Change in Control of Company, as defined
below, Executive shall receive his Base Salary (at the rate in
effect at the time of termination) for a period of two years or
through the end of the term of this Agreement, whichever is
longer.

     As used herein, the term "Change in Control" means the
happening of any of the following:

          (a)  Any person or entity, including a "group" as
defined in Section 13(d)(3) of the Securities Exchange Act of
1934, as amended, other than Company, a subsidiary of Company, or
any employee benefit plan of Company or its subsidiaries, becomes
the beneficial owner of Company's securities having 25 percent or
more of the combined voting power of the then outstanding
securities of Company that may be cast for the election for
directors of Company (other than as a result of an issuance of
securities initiated by Company in the ordinary course of
business); or

          (b)  As the result of, or in connection with, any cash
tender or exchange offer, merger or other business combination,
sale of assets or contested election, or any combination of the
foregoing transactions, less than a majority of the combined
voting power of the then outstanding securities of Company or any
successor corporation or entity entitled to vote generally in the
election of directors of Company or such other corporation or
entity after such transaction, are held in the aggregate by
holders of Company's securities entitled to vote generally in the
election of directors of Company immediately prior to such
transactions; or

          (c)  During any period of two consecutive years,
individuals who at the beginning of any such period constitute
the Board of Directors of Company cease for any reason to
constitute at least a majority thereof, unless the election, or
the nomination for election by Company's stockholders, of each
director of Company first elected during such period was approved
by a vote of at least two-thirds of the directors of Company then
still in office who were directors of Company at the beginning of
any such period.

     As used herein, the term "Potential Change in Control" means
the happening of any of the following:

          (a)  The approval by stockholders of an agreement by
Company, the consummation of which would result in a Change of
Control of Company; or

          (b)  The acquisition of beneficial ownership, directly
or indirectly, by any entity, person or group (other than
Company, a wholly-owned subsidiary thereof or any employee
benefit plan of Company or its subsidiaries (including any
trustee of such plan acting as trustee)) of securities of Company
representing 5 percent or more of the combined voting power of
Company's outstanding securities and the adoption by the Board of
Directors of Company of a resolution to the effect that a
Potential Change in Control of Company has occurred for purposes
of this Agreement.


     8.   Disability.  If Executive becomes disabled at any time
during the term of this Agreement, he shall after he becomes
disabled continue to receive all payments and benefits provided
under the terms of this Agreement for a period of twelve
consecutive months, or for the remaining term of this Agreement,
whichever period is shorter.  In the event that Executive is
disabled for more than twelve consecutive months during the term
of this Agreement, Executive shall, at the expiration of the
initial twelve consecutive month period, be entitled to receive
under this Agreement 50% of his Base Salary plus the insurance
and benefits described in Section 4 of this Agreement for the
remaining term of this Agreement.  For
purposes of this Agreement, the term "disabled" shall mean the
inability  of Executive (as the result of a physical or mental
condition) to perform the duties of his position under this
Agreement with reasonable accommodation and which inability is
reasonably expected to last at least one (1) full year.

     9.   Non-competition; Unauthorized Disclosure. 

              (a)   Non-competition.  During the period Executive
is employed under this Agreement, and for a period of three years
thereafter, Executive:

               (i)  shall not engage in any activities, whether
as employer, proprietor, partner, stockholder (other than the
holder of less than 5% of the stock of a corporation the
securities of which are traded on a national securities exchange
or in the over-the-counter market), director, officer, employee
or otherwise, in competition with (i) the businesses conducted at
the date hereof by Company or any subsidiary or affiliate, or
(ii) any business in which Company or any subsidiary or affiliate
is substantially engaged at any time during the
employment period;

               (ii) shall not solicit, in competition with
Company, any person who is a customer of the businesses conducted
by Company at the date hereof or of any business in which Company
is substantially engaged at any time during the term of this
Agreement; and 

               (iii)     shall not induce or attempt to persuade
any employee of Company or any of its divisions, subsidiaries or
then present affiliates to terminate his or her employment
relationship in order to enter into competitive employment.  

            (b)     Unauthorized Disclosure.  During the period
Executive is employed under this Agreement, and for a further
period of three years thereafter, Executive shall not, except as
required by any court or administrative agency, without the
written consent of the Board of Directors, or a person authorized
thereby, disclose to any person, other than an employee of
Company or a person to whom disclosure is reasonably necessary or
appropriate in connection with the performance by Executive of
his duties as an executive for Company, any confidential
information obtained by him while in the employ of Company;
provided, however, that confidential information shall not
include any information now known or which becomes known
generally to the public (other than as a result of unauthorized
disclosure by Executive).


          (c)  Scope of Covenants; Remedies.  The following
provisions shall apply to the covenants of Executive contained in
this Section 9:

               (i)  the covenants contained in paragraph (i) and
(ii) of Section 9(a) shall apply within all the territories in
which Company is actively engaged in the conduct of business
while Executive is employed under this Agreement, including,
without limitation, the territories in which customers are then
being solicited;

               (ii) without limiting the right of Company to
pursue all other legal and equitable remedies available for
violation by Executive of the covenants contained in this Section
9, it is expressly agreed by Executive and Company that such
other remedies cannot fully compensate Company for any such
violation and that Company shall be entitled to injunctive relief
to prevent any such violation or any continuing violation
thereof;

               (iii)     each party intends and agrees that if,
in any action before any court or agency legally empowered to
enforce the covenants contained in this Section 9, any term,
restriction, covenant or promise contained therein is found to be
unreasonable and accordingly unenforceable, then such term,
restriction, covenant or promise shall be deemed modified to the
extent necessary to make it enforceable by such court or agency;
and

               (iv) the covenants contained in this Section 9
shall survive the conclusion of Executive's employment by
Company.

     10.  General Provisions.

          (a)  Notices.  Any notice to be given hereunder by
either party to the other may be effected by personal delivery,
in writing or by mail, registered or certified, postage prepaid
with return receipt requested.  Mailed notices shall be addressed
to the parties at the addresses set forth below, but each party
may change his or its address by written notice in accordance
with this Section 10 (a).  Notices shall be deemed communicated
as of the actual receipt or refusal of receipt. 

     If to Executive:    R. Brad Martin
                    5810 Shelby Oaks Drive
                    Memphis, TN 38134

     If to Company: Proffitt's, Inc.
                    750 Lakeshore Parkway
                    Birmingham, AL 35211

          (b)  Partial Invalidity.  If any provision in this
Agreement is held by a court of competent jurisdiction to be
invalid, void or unenforceable, the remaining provisions shall,
nevertheless, continue in full force and without being impaired
or invalidated in any way.

          (c)  Governing Law.  This Agreement shall be governed
by and construed in accordance with the laws of the State of
Tennessee.

          (d)  Entire Agreement.  Except for any prior grants of
options, restricted stock, or other forms of incentive
compensation evidenced by a written instrument -- some of which
are attached hereto as Exhibit A -- or by an action of the Board
or Directors, this Agreement supersedes any and all other
agreements, either oral or in writing, between the parties hereto
with respect to employment of Executive by Company and contains
all of the covenants and agreements between the parties with
respect to such employment.  Each party to this Agreement
acknowledges that no representations, inducements or agreements,
oral or otherwise, that have not been embodied herein, and no
other agreement, statement or promise not contained in this
Agreement, shall be valid or binding.  Any modification of this
Agreement will be effective only if it is in writing signed by
the party to be charged.

          (e)  No Conflicting Agreement.   By signing this
Agreement, Executive warrants that he is not a party to any
restrictive covenant, agreement or contract which limits the
performance of his duties and responsibilities under this
Agreement or under which such performance would constitute a
breach.

          (f)  Headings.  The Section, paragraph, and
subparagraph headings are for convenience or reference only and
shall not define or limit the provisions hereof.

     IN WITNESS WHEREOF, the parties have executed this Agreement
as of the date first written above.

                              PROFFITT'S, INC.


                              BY:  _____________________ 
                                       James A. Coggin 
                                       President



                                   _____________________ 
                                       Brian J. Martin 
                                       General Counsel 



                                   __________________
                                       R. Brad Martin
                                       Executive



Date of Grant: January 31, 1998                        
                                                  
Grantee: Brian J. Martin

Number of shares: 20,000


                 RESTRICTED STOCK GRANT AGREEMENT
                    UNDER THE PROFFITT'S, INC.
                 1997 STOCK-BASED INCENTIVE PLAN



     PROFFITT'S, INC., a Tennessee corporation (the "Company"),
hereby grants to the person named above (the "Grantee") a
conditional grant (the "Grant") of the number of shares of common
stock of the Company listed above (the "Shares"), subject in all
respects to the terms of this agreement (the "Agreement") and the
Company's 1997 STOCK-BASED INCENTIVE PLAN (the "Plan"), which is
incorporated herein.  

     1.   Restrictions and Return Provisions.  The Shares shall be
subject to the following restrictions:

          (a)  Except as permitted in paragraph 5 of this
Agreement, neither this Grant nor the Shares issued hereunder may
be sold, assigned, transferred, exchanged, pledged, hypothecated,
or otherwise encumbered prior to delivery of a certificate for
unrestricted Shares to the Grantee pursuant to paragraph 3 of this
Agreement.  

          (b)  All rights of the Grantee to such restricted Shares
shall terminate without any payment by the Company to the Grantee,
if the Grantee voluntarily terminates employment with the Company,
or if the Company terminates the Grantee's employment for "cause,"
as defined in the Grantee's employment contract.

     2.   Lapsing of Restrictions.  The Shares covered hereby shall
vest in the following ways:

          (a) Restrictions shall lapse as a function of the
Company's achieving certain performance goals, as determined by the
Human Resources Committee of the Board of Directors (the
"Committee").  Shares shall be earned on the basis of achievement
of those goals for fiscal years 1998, 1999, and 2000.  Those
performance goals, as currently formulated, are attached as an
addendum to this agreement.  The Committee shall have the
unilateral authority to modify or change those goals and to
determine whether the goals have been achieved.  In the exercise of
such discretion, the Committee may consider any matter relevant to
those performance goals, including but not limited to,
extraordinary gains or losses, mergers and acquisitions, changes in
accounting methods, and changes in company policies.  Within 90
days after the end of each fiscal year, the Committee shall inform
the Grantee as to the number of Shares earned for that fiscal year.
The Committee's decision is conclusive and binding upon the
Grantee.

          (b)  With regard to Shares earned in accordance with
paragraph 2(a) ("Earned Shares"), 25% of such Earned Shares shall
immediately vest, and an additional 25% of such Earned Shares shall
vest at the end of each of the following three fiscal years. 

          (c)  Upon a "Change in Control" as defined in the Plan,
all Shares shall immediately vest.  

          (d) Upon the Grantee's death or disability, all remaining
Earned Shares shall immediately vest.  
     
          (e) The Committee shall have the discretionary authority
to vest any and all Shares at any time.

          (f) All Shares shall automatically vest ten (10) years
after the date of this Grant.  
  
     3.   Certificates.  The Grantee is entitled to a certificate 
representing any Shares that become fully vested, and such a
certificate shall be issued at Grantee's request.
     
     4.   General Provisions.  

          (a)  The Grantee acknowledges that the he or she shall
comply with this Agreement and applicable securities laws if he or
she decides to offer or dispose of any Shares. The Company may
require the Grantee to make any other representation and warranty
to the Company as may be appropriate or required by any law or
regulation.
          
          (b)  Nothing in this Agreement shall confer upon the
Grantee any right to continued employment with the Company.  Any
such right must be found in a separate written employment contract.

     5.   Non-transferability of Grant.  This Grant may not be
sold, assigned, transferred, exchanged, pledged, hypothecated, or
otherwise encumbered, other than by will or by the laws of descent
and distribution.  

     6.   Withholding.  

          (a)  Prior to the delivery of certificates representing
unrestricted Shares under paragraph 3, the Grantee shall remit to
the Company an amount sufficient to satisfy any federal, state or
local tax-withholding requirements. The Grantee may satisfy the
withholding requirement in whole or in part by electing to have the
Company withhold Shares having a value equal to the amount required
to be withheld.  The value of the Shares to be withheld shall be
the fair market value, as determined by the Committee, of the stock
on the date that the amount of tax to be withheld is determined
(the "Tax Date").  Such election must be made prior to the Tax Date
and must comply with all applicable securities laws and other legal
requirements, as interpreted by the Committee.  
          
          (b)  The Company reserves the right to make whatever
further arrangements it deems appropriate for the withholding of
any taxes in connection with any transaction contemplated by this
Agreement.

     7.  Adjustments in Shares.  In the event of any change in the
outstanding common stock by reason of a stock dividend or
distribution, recapitalization, merger, consolidation, stock split,
combination of shares, exchange of shares, or the like, the
Committee shall make equitable adjustments to the Shares.   
     
     8.  Tax Elections.  The Grantee may make an election in
accordance with Section 83(b) of the Internal Revenue Code to
include in the Grantee's gross income the value of the Shares in
the year of this agreement. 

     9.   Merger and Amendment.  This Agreement supersedes any
other agreement, written or oral, between the parties with respect
to the subject matter hereof.  This Agreement may only be amended
with the consent of the Committee and a written instrument executed
by the Company and the Grantee.

     10.  Grantee Acknowledgment.  Grantee acknowledges receipt of
a copy of the Plan, and represents that he or she is familiar with
the terms and provisions thereof, and hereby accepts this Grant
subject to all the terms and provisions thereof.  Grantee hereby
agrees to accept as binding the decisions and interpretations of
the Committee upon any question arising under this Agreement or the
Plan.

                              PROFFITT'S, INC.


                              By:  __________________________
                              Its: President

     

                              _________________________________
                              Brian J. Martin
                              Grantee

                       EMPLOYMENT AGREEMENT

     This Employment Agreement ("Agreement") is entered into as of
the 2nd day of February 1998, by and between Proffitt's, Inc. (the
"Company"), and Robert M. Mosco ("Executive").

     Company and Executive agree as follows:

     1.   Employment. Company hereby employs Executive as President
and Chief Executive Officer of Proffitt's Merchandising Group or in
such other capacity with Company and its subsidiaries as Company's
Board of Directors shall designate.

     2.   Duties.  During his employment, Executive shall devote
substantially all of his working time, energies, and skills to the
benefit of Company's business.  Executive agrees to serve Company
diligently and to the best of his ability and to use his best
efforts to follow the policies and directions of Company's Board of
Directors.

     3.   Compensation.  Executive's compensation and benefits
under this Agreement shall be as follows:

          (a)  Base Salary.  Company shall pay Executive a base
salary ("Base Salary") at a rate of no less than $700,000 per year. 
Executive's Base Salary shall be paid in installments in accordance
with Company's normal payment schedule for its senior management. 
All payments shall be subject to the deduction of payroll taxes and
similar assessments as required
by law.

          (b)  Bonus.  In addition to the Base Salary, Executive
shall be eligible, as long as he holds the position stated in
paragraph 1, for a yearly cash bonus of up to 60% of Base Salary
based upon his performance in accordance with specific annual
objectives, set in advance, all as approved by the Board of
Directors.  Executive's bonus for fiscal year ending January 31,
1998, shall be calculated on the basis of his Base Salary in effect
during fiscal year 1997.

          (c)  Incentive Compensation.  Executive is hereby granted
a non-qualified option ("Option") to purchase one-hundred thousand
(100,000) shares of Company common stock at an option price equal
to the closing price of the stock on February 2, 1998, as reported
in the Wall Street Journal.  This Option is granted pursuant to
Company's 1994 Long-Term Incentive Plan ("1994 Plan"), and shall be
subject to the terms and conditions thereof.  The Option shall be
exercisable on or after February 2, 1998, (the "Grant Date") to the
extent of 20% of the shares covered thereby; exercisable to the
extent of an additional 20% of the shares covered thereby on and
after the first anniversary of the Grant Date; exercisable to the
extent of an additional 20% of the shares covered thereby on and
after the second anniversary of the Grant  Date; exercisable to the
extent of an additional 20% of the shares covered thereby on an
after the third anniversary of the Grant Date; and exercisable to
the extent of any remaining shares on and after the fourth
anniversary of the Grant Date; provided, however, that no portion
of the Option shall be exercisable any earlier than six months from
the Grant Date.  The Option may be exercised (as provided in the
1994 Plan) up to ten (10) years from the Grant Date.  Any portion
of the Option not exercised within said ten (10) year period shall
expire.  

          (d)  Effect of Change of Control on Options.  In the
event of a Change of Control (as defined in the Company's 1994
Plan), any Options granted to Executive prior to such Change of
Control shall immediately vest.

     4.   Insurance and Benefits.  Company shall allow Executive to
participate in each employee benefit plan and to receive each
executive benefit that Company provides for senior executives at
the level of Executive's position.

     5.   Term. The term of this Agreement shall be for three
years, provided, however, that Company may terminate this Agreement
at any time upon thirty (30) days' prior written notice (at which
time this Agreement shall terminate except for Section 9, which
shall continue in effect as set forth in Section 9).  In the event
of such termination by Company, Executive shall be entitled to
receive his Base Salary (at the rate in effect at the time of
termination) through the end of the term of this Agreement.  Such
Base Salary shall be paid thereafter in regular payroll
installments.    

     In addition, this Agreement shall terminate upon the death of
Executive, except as to: (a) Executive's estate's right to exercise
any unexercised stock options pursuant to Company's stock option
plan then in effect, (b) other entitlements under this contract
that expressly survive death, and (c) any rights which Executive's
estate or dependents may have under COBRA or any other federal or
state law or which are derived independent of this Agreement by
reason of his participation in any employee benefit arrangement or
plan maintained by Company.

     6.   Termination by Company for Cause.  (a)  Company shall
have the right to terminate Executive's employment under this
Agreement for cause, in which event no salary or bonus shall be
paid after termination for cause.  Termination for cause shall be
effective immediately upon notice sent or given to Executive.  For
purposes of this Agreement, the term "cause" shall mean and be
strictly limited to:  (i) conviction of Executive, after all
applicable rights of appeal have been exhausted or waived, for any
crime that materially discredits Company or is materially
detrimental to the reputation or goodwill of Company; (ii)
commission of any material act of fraud or dishonesty by Executive
against Company or commission of an immoral or unethical act that
materially reflects negatively on Company, provided that Executive
shall first be provided with written notice of the claim and with
an opportunity to contest said claim before the Board of Directors;
or (iii) Executive's material breach of his obligations under
paragraph 2 of the Agreement, as so determined by the Board of
Directors.  

          (b)  In the event that Executive's employment is
terminated, Executive agrees to resign as an officer and/or
director of Company (or any of its subsidiaries or affiliates),
effective as of the date of such termination, and Executive agrees
to return to Company upon such termination any of the following
which contain confidential information: all documents, instruments,
papers, facsimiles, and computerized information which are the
property of Company or such subsidiary or affiliate.

      7.  Change in Control. If Executive's employment is
terminated primarily as a result of a Change in Control of Company
or a Potential Change in Control of Company, as defined below,
Executive shall receive his Base Salary then in effect for a period
of two years or through the end of the term of this Agreement,
whichever is longer.

     As used herein, the term "Change in Control" means the
happening of any of the following:

          (a)  Any person or entity, including a "group" as defined
in Section 13(d)(3) of the Securities Exchange Act of 1934, as
amended, other than Company, a subsidiary of Company, or any
employee benefit plan of Company or its subsidiaries, becomes the
beneficial owner of Company's securities having 25 percent or more
of the combined voting power of the then outstanding securities of
Company that may be cast for the election for directors of Company
(other than as a result of an issuance of securities initiated by
Company in the ordinary course of business); or

          (b)  As the result of, or in connection with, any cash
tender or exchange offer, merger or other business combination,
sale of assets or contested election, or any combination of the
foregoing transactions, less than a majority of the combined voting
power of the then outstanding securities of Company or any
successor corporation or entity entitled to vote generally in the
election of directors of Company or such other corporation or
entity after such transaction, are held in the aggregate by holders
of Company's securities entitled to vote generally in the election
of directors of Company immediately prior to such transactions; or

          (c)  During any period of two consecutive years,
individuals who at the beginning of any such period constitute the
Board of Directors of Company cease for any reason to constitute at
least a majority thereof, unless the election, or the nomination
for election by Company's stockholders, of each director of Company
first elected during such period was approved by a vote of at least
two-thirds of the directors of Company then still in office who
were directors of Company at the beginning of any such period.

     As used herein, the term "Potential Change in Control" means
the happening of any of the following:

          (a)  The approval by stockholders of an agreement by
Company, the consummation of which would result in a Change of
Control of Company; or

          (b)  The acquisition of beneficial ownership, directly or
indirectly, by any entity, person or group (other than Company, a
wholly-owned subsidiary thereof or any employee benefit plan of
Company or its subsidiaries (including any trustee of such plan
acting as trustee)) of securities of Company representing 5 percent
or more of the combined voting power of Company's outstanding
securities and the adoption by the Board of Directors of Company of
a resolution to the effect that a Potential Change in Control of
Company has occurred for purposes of this Agreement.

     8.   Disability.  If Executive becomes disabled at any time
during the term of this Agreement, he shall after he becomes
disabled continue to receive all payments and benefits provided
under the terms of this Agreement for a period of twelve
consecutive months, or for the remaining term of this Agreement,
whichever period is shorter.  For purposes of this Agreement, the
term "disabled" shall mean the inability of Executive (as the
result of a physical or mental condition) to perform the duties of
his position under this Agreement with reasonable accommodation and
which inability is reasonably expected to last at least one (1)
full year.

     9.   Non-competition; Unauthorized Disclosure.

              (a)   Non-competition.  During the period Executive
is employed under this Agreement, and for a period of one year
thereafter, Executive:

               (i)  shall not engage in any activities, whether as
employer, proprietor, partner, stockholder (other than the holder
of less than 5% of the stock of a corporation the securities of
which are traded on a national securities exchange or in the
over-the-counter market), director, officer, employee or otherwise,
in competition with (i) the businesses conducted at the date hereof
by Company or any subsidiary or affiliate, or (ii) any business in
which Company or any subsidiary or affiliate is substantially
engaged at any time during the employment period;

               (ii) shall not do business with any vendor that is
one of the top 100 vendors of the businesses conducted by Company
or its affiliates at the date hereof or at any time during the term
of this Agreement; and 

               (iii)     shall not induce or attempt to persuade
any employee of Company or any of its divisions, subsidiaries or
then present affiliates to terminate his or his employment
relationship.  

          (b)  Unauthorized Disclosure.  During the period
Executive is employed under this Agreement, and for a further
period of one year thereafter, Executive shall not, except as
required by any court or administrative agency, without the written
consent of the Board of Directors, or a person authorized thereby,
disclose to any person, other than an employee of Company or a
person to whom disclosure is reasonably necessary or appropriate in
connection with the performance by Executive of his duties as an
executive for Company, any confidential information obtained by his
while in the employ of Company; provided, however, that
confidential information shall not include any information now
known or which becomes known generally to the public (other than as
a result of unauthorized disclosure by Executive).

          (c)  Scope of Covenants; Remedies.  The following
provisions shall apply to the covenants of Executive contained in
this Section 9:

               (i)  the covenants contained in paragraph (i) and
(ii) of Section 9(a) shall apply within all the territories in
which Company or its affiliates or subsidiaries are actively
engaged in the conduct of business while Executive is employed
under this Agreement;

               (ii)      without limiting the right of Company to
pursue all other legal and equitable remedies available for
violation by Executive of the covenants contained in this Section
9, it is expressly agreed by Executive and Company that such other
remedies cannot fully compensate Company for any such violation and
that Company shall be entitled to injunctive relief to prevent any
such violation or any continuing violation thereof; provided,
however, Company shall be entitled to injunctive relief only to
protect itself from unfair competition of the type protected under
Tennessee law.

               (iii)     each party intends and agrees that if, in
any action before any court or agency legally empowered to enforce
the covenants contained in this Section 9, any term, restriction,
covenant or promise contained therein is found to be unreasonable
and accordingly unenforceable, then such term, restriction,
covenant or promise shall be deemed modified to the extent
necessary to make it enforceable by such court or agency; and

               (iv) the covenants contained in this Section 9 shall
survive the conclusion of Executive's employment by Company. 

     10.  General Provisions.

          (a)  Notices.  Any notice to be given hereunder by either
party to the other may be effected in writing by personal delivery,
mail, overnight courier, or facsimile.  Notices shall be addressed
to the parties at the addresses set forth below, but each party may
change his or its address by written notice in accordance with this
Section 10 (a).  Notices shall be deemed communicated as of the
actual receipt or refusal of receipt.

     If to Executive:    Robert M. Mosco
                    750 Lakeshore Parkway
                    Birmingham, AL 35211

     If to Company:      Brian J. Martin
                    Executive Vice President of Law
                    750 Lakeshore Parkway
                    Birmingham, AL 35211

          (b)       Partial Invalidity.  If any provision in this
Agreement is held by a court of competent jurisdiction to be
invalid, void or unenforceable, the remaining provisions shall,
nevertheless, continue in full force and without being impaired or
invalidated in any way.

          (c)       Governing Law.  This Agreement shall be
governed by and construed in accordance with the laws of the State
of Tennessee.

          (d)  Entire Agreement.  Except for any prior grants of
options, restricted stock, or other forms of incentive compensation
evidenced by a written instrument or by an action of the Board or
Directors, this Agreement supersedes any and all other agreements,
either oral or in writing, between the parties hereto with respect
to employment of Executive by Company and contains all of the
covenants and agreements between the parties with respect to such
employment.  Each party to this Agreement acknowledges that no
representations, inducements or agreements, oral or otherwise, that
have not been embodied herein, and no other agreement, statement or
promise not contained in this Agreement, shall be valid or binding. 
Any modification of this Agreement will be effective only if it is
in writing signed by the party to be charged.

          (e)  No Conflicting Agreement.   By signing this
Agreement, Executive warrants that he is not a party to any
restrictive covenant, agreement or contract which limits the
performance of his duties and responsibilities under this Agreement
or under which such performance would constitute a breach.

          (f)  Headings.  The Section, paragraph, and subparagraph
headings are for convenience or reference only and shall not define
or limit the provisions hereof.

     IN WITNESS WHEREOF, the parties have executed this Agreement
as of the date first written above.

                                   PROFFITT'S, INC.

                              
                                   BY: _____________________
                                        Brian J. Martin
                                        Executive Vice President


                                   ___________________________
                                   Robert M. Mosco
                                   Executive

Date of Grant: January 31, 1998                        
                                                  
Grantee: Robert Mosco

Number of shares: 75,000


                 RESTRICTED STOCK GRANT AGREEMENT
                    UNDER THE PROFFITT'S, INC.
                 1997 STOCK-BASED INCENTIVE PLAN



     PROFFITT'S, INC., a Tennessee corporation (the "Company"),
hereby grants to the person named above (the "Grantee") a
conditional grant (the "Grant") of the number of shares of common
stock of the Company listed above (the "Shares"), subject in all
respects to the terms of this agreement (the "Agreement") and the
Company's 1997 STOCK-BASED INCENTIVE PLAN (the "Plan"), which is
incorporated herein.  

     1.   Restrictions and Return Provisions.  The Shares shall be
subject to the following restrictions:

          (a)  Except as permitted in paragraph 5 of this
Agreement, neither this Grant nor the Shares issued hereunder may
be sold, assigned, transferred, exchanged, pledged, hypothecated,
or otherwise encumbered prior to delivery of a certificate for
unrestricted Shares to the Grantee pursuant to paragraph 3 of this
Agreement.  

          (b)  All rights of the Grantee to such restricted Shares
shall terminate without any payment by the Company to the Grantee,
if the Grantee voluntarily terminates employment with the Company,
or if the Company terminates the Grantee's employment for "cause,"
as defined in the Grantee's employment contract.

     2.   Lapsing of Restrictions.  The Shares covered hereby shall
vest in the following ways:

          (a) Restrictions shall lapse as a function of the
Company's achieving certain performance goals, as determined by the
Human Resources Committee of the Board of Directors (the
"Committee").  Shares shall be earned on the basis of achievement
of those goals for fiscal years 1998, 1999, and 2000.  Those
performance goals, as currently formulated, are attached as an
addendum to this agreement.  The Committee shall have the
unilateral authority to modify or change those goals and to
determine whether the goals have been achieved.  In the exercise of
such discretion, the Committee may consider any matter relevant to
those performance goals, including but not limited to,
extraordinary gains or losses, mergers and acquisitions, changes in
accounting methods, and changes in company policies.  Within 90
days after the end of each fiscal year, the Committee shall inform
the Grantee as to the number of Shares earned for that fiscal year.
The Committee's decision is conclusive and binding upon the
Grantee.

          (b)  With regard to Shares earned in accordance with
paragraph 2(a) ("Earned Shares"), 25% of such Earned Shares shall
immediately vest, and an additional 25% of such Earned Shares shall
vest at the end of each of the following three fiscal years. 

          (c)  Upon a "Change in Control" as defined in the Plan,
all Shares shall immediately vest.  

          (d) Upon the Grantee's death or disability, all remaining
Earned Shares shall immediately vest.  
     
          (e) The Committee shall have the discretionary authority
to vest any and all Shares at any time.

          (f) All Shares shall automatically vest ten (10) years
after the date of this Grant.  
  
     3.   Certificates.  The Grantee is entitled to a certificate 
representing any Shares that become fully vested, and such a
certificate shall be issued at Grantee's request.
     
     4.   General Provisions.  

          (a)  The Grantee acknowledges that the he or she shall
comply with this Agreement and applicable securities laws if he or
she decides to offer or dispose of any Shares. The Company may
require the Grantee to make any other representation and warranty
to the Company as may be appropriate or required by any law or
regulation.
          
          (b)  Nothing in this Agreement shall confer upon the
Grantee any right to continued employment with the Company.  Any
such right must be found in a separate written employment contract.

     5.   Non-transferability of Grant.  This Grant may not be
sold, assigned, transferred, exchanged, pledged, hypothecated, or
otherwise encumbered, other than by will or by the laws of descent
and distribution.  

     6.   Withholding.  

          (a)  Prior to the delivery of certificates representing
unrestricted Shares under paragraph 3, the Grantee shall remit to
the Company an amount sufficient to satisfy any federal, state or
local tax-withholding requirements. The Grantee may satisfy the
withholding requirement in whole or in part by electing to have the
Company withhold Shares having a value equal to the amount required
to be withheld.  The value of the Shares to be withheld shall be
the fair market value, as determined by the Committee, of the stock
on the date that the amount of tax to be withheld is determined
(the "Tax Date").  Such election must be made prior to the Tax Date
and must comply with all applicable securities laws and other legal
requirements, as interpreted by the Committee.  
          
          (b)  The Company reserves the right to make whatever
further arrangements it deems appropriate for the withholding of
any taxes in connection with any transaction contemplated by this
Agreement.

     7.  Adjustments in Shares.  In the event of any change in the
outstanding common stock by reason of a stock dividend or
distribution, recapitalization, merger, consolidation, stock split,
combination of shares, exchange of shares, or the like, the
Committee shall make equitable adjustments to the Shares.   
     
     8.  Tax Elections.  The Grantee may make an election in
accordance with Section 83(b) of the Internal Revenue Code to
include in the Grantee's gross income the value of the Shares in
the year of this agreement. 

     9.   Merger and Amendment.  This Agreement supersedes any
other agreement, written or oral, between the parties with respect
to the subject matter hereof.  This Agreement may only be amended
with the consent of the Committee and a written instrument executed
by the Company and the Grantee.

     10.  Grantee Acknowledgment.  Grantee acknowledges receipt of
a copy of the Plan, and represents that he or she is familiar with
the terms and provisions thereof, and hereby accepts this Grant
subject to all the terms and provisions thereof.  Grantee hereby
agrees to accept as binding the decisions and interpretations of
the Committee upon any question arising under this Agreement or the
Plan.

                              PROFFITT'S, INC.


                              By:  ____________________________________
                              Its: Executive Vice President

     

                              ____________________________________
                              Robert Mosco
                              Grantee

                       EMPLOYMENT AGREEMENT

     This Employment Agreement ("Agreement") is entered into as of
the 2nd day of February 1998, by and between Proffitt's, Inc. (the
"Company"), and James A. Coggin ("Executive").

     Company and Executive agree as follows:

     1.   Employment. Company hereby employs Executive as President
of Company or in such other capacity with Company and its
subsidiaries as Company's Board of Directors shall designate. 

     2.   Duties.  During his employment, Executive shall devote
substantially all of his working time, energies, and skills to the
benefit of Company's business.  Executive agrees to serve Company
diligently and to the best of his ability and to use his best
efforts to follow the policies and directions of Company's Board of
Directors.

     3.   Compensation.  Executive's compensation and benefits
under this Agreement shall be as follows:

          (a)  Base Salary.  Company shall pay Executive a base
salary ("Base Salary") at a rate of no less than $700,000 per year. 
Executive's Base Salary shall be paid in installments in accordance
with Company's normal payment schedule for its senior management. 
All payments shall be subject to the deduction of payroll taxes and
similar assessments as required by law.

          (b)  Bonus.  In addition to the Base Salary, Executive
shall be eligible, as long as he holds the position stated in
paragraph 1, for a yearly cash bonus of up to 60% of Base Salary
based upon his performance in accordance with specific annual
objectives, set in advance, all as approved by the Board of
Directors.  Executive's bonus for fiscal year ending January 31,
1998, shall be calculated on the basis of his Base Salary in effect
during fiscal year 1997.

          (c)  Incentive Compensation.  Executive is hereby granted
a non-qualified option ("Option") to purchase one-hundred thousand
(100,000) shares of Company common stock at an option price equal
to the closing price of the stock on February 2, 1998, as reported
in the Wall Street Journal.  This Option is granted pursuant to
Company's 1994 Long-Term Incentive Plan ("1994 Plan"), and shall be
subject to the terms and conditions thereof.  The Option shall be
exercisable on or after February 2, 1998, (the "Grant Date") to the
extent of 20% of the shares covered thereby; exercisable to the
extent of an additional 20% of the shares covered thereby on and
after the first anniversary of the Grant Date; exercisable to the
extent of an additional 20% of the shares covered thereby on and
after the second anniversary of the Grant  Date; exercisable to the
extent of an additional 20% of the shares covered thereby on an
after the third anniversary of the Grant Date; and exercisable to
the extent of any remaining shares on and after the fourth
anniversary of the Grant Date; provided, however, that no portion
of the Option shall be exercisable any earlier than six months from
the Grant Date.  The Option may be exercised (as provided in the
1994 Plan) up to ten (10) years from the Grant Date.  Any portion
of the Option not exercised within said ten (10) year period shall
expire.

          (d)  Effect of Change of Control on Options.  In the
event of a Change of Control (as defined in the Company's 1994
Plan), any Options granted to Executive prior to such Change of
Control shall immediately vest.

     4.   Insurance and Benefits.  Company shall allow Executive to
participate in each employee benefit plan and to receive each
executive benefit that Company provides for senior executives at
the level of Executive's position.

     5.   Term. The term of this Agreement shall be for three
years, provided, however, that Company may terminate this Agreement
at any time upon thirty (30) days' prior written notice (at which
time this Agreement shall terminate except for Section 9, which
shall continue in effect as set forth in Section 9).  In the event
of such termination by Company, Executive shall be entitled to
receive his Base Salary (at the rate in effect at the time of
termination) through the end of the term of this Agreement.  Such
Base Salary shall be paid thereafter in regular payroll
installments.

     In addition, this Agreement shall terminate upon the death of
Executive, except as to: (a) Executive's estate's right to exercise
any unexercised stock options pursuant to Company's stock option
plan then in effect, (b) other entitlements under this contract
that expressly survive death, and (c) any rights which Executive's
estate or dependents may have under COBRA or any other federal or
state law or which are derived independent of this Agreement by
reason of his participation in any employee benefit arrangement or
plan maintained by Company.

     6.   Termination by Company for Cause.  (a)  Company shall
have the right to terminate Executive's employment under this
Agreement for cause, in which event no salary or bonus shall be
paid after termination for cause.  Termination for cause shall be
effective immediately upon notice sent or given to Executive.  For
purposes of this Agreement, the term "cause" shall mean and be
strictly limited to:  (i) conviction of Executive, after all
applicable rights of appeal have been exhausted or waived, for any
crime that materially discredits Company or is materially
detrimental to the reputation or goodwill of Company; (ii)
commission of any material act of fraud or dishonesty by Executive
against Company or commission of an immoral or unethical act that
materially reflects negatively on Company, provided that Executive
shall first be provided with written notice of the claim and with
an opportunity to contest said claim before the Board of Directors;
or (iii) Executive's material breach of his obligations under
paragraph 2 of the Agreement, as so determined by the Board of
Directors.

          (b)  In the event that Executive's employment is
terminated, Executive agrees to resign as an officer and/or
director of Company (or any of its subsidiaries or affiliates),
effective as of the date of such termination, and Executive agrees
to return to Company upon such termination any of the following
which contain confidential information: all documents, instruments,
papers, facsimiles, and computerized information which are the
property of Company or such subsidiary or affiliate.

     7.   Change in Control. If Executive's employment is
terminated primarily as a result of a Change in Control of Company
or a Potential Change in Control of Company, as defined below,
Executive shall receive his Base Salary then in effect for a period
of two years or through the end of the term of this Agreement,
whichever is longer.

     As used herein, the term "Change in Control" means the
happening of any of the following: 

          (a)  Any person or entity, including a "group" as defined
in Section 13(d)(3) of the Securities Exchange Act of 1934, as
amended, other than Company, a subsidiary of Company, or any
employee benefit plan of Company or its subsidiaries, becomes the
beneficial owner of Company's securities having 25 percent or more
of the combined voting power of the then outstanding securities of
Company that may be cast for the election for directors of Company
(other than as a result of an issuance of securities initiated by
Company in the ordinary course of business); or

          (b)  As the result of, or in connection with, any cash
tender or exchange offer, merger or other business combination,
sale of assets or contested election, or any combination of the
foregoing transactions, less than a majority of the combined voting
power of the then outstanding securities of Company or any
successor corporation or entity entitled to vote generally in the
election of directors of Company or such other corporation or
entity after such transaction, are held in the aggregate by holders
of Company's securities entitled to vote generally in the election
of directors of Company immediately prior to such transactions; or

          (c)  During any period of two consecutive years,
individuals who at the beginning of any such period constitute the
Board of Directors of Company cease for any reason to constitute at
least a majority thereof, unless the election, or the nomination
for election by Company's stockholders, of each director of Company
first elected during such period was approved by a vote of at least
two-thirds of the directors of Company then still in office who
were directors of Company at the beginning of any such period.

     As used herein, the term "Potential Change in Control" means
the happening of any of the following:

          (a)  The approval by stockholders of an agreement by
Company, the consummation of which would result in a Change of
Control of Company; or

          (b)  The acquisition of beneficial ownership, directly or
indirectly, by any entity, person or group (other than Company, a
wholly-owned subsidiary thereof or any employee benefit plan of
Company or its subsidiaries (including any trustee of such plan
acting as trustee)) of securities of Company representing 5 percent
or more of the combined voting power of Company's outstanding
securities and the adoption by the Board of Directors of Company of
a resolution to the effect that a Potential Change in Control of
Company has occurred for purposes of this Agreement.

     8.   Disability.  If Executive becomes disabled at any time
during the term of this Agreement, he shall after he becomes
disabled continue to receive all payments and benefits provided
under the terms of this Agreement for a period of twelve
consecutive months, or for the remaining term of this Agreement,
whichever period is shorter.  For purposes of this Agreement, the
term "disabled" shall mean the inability of Executive (as the
result of a physical or mental condition) to perform the duties of
his position under this Agreement with reasonable accommodation and
which inability is reasonably expected to last at least one (1)
full year.

     9.   Non-competition; Unauthorized Disclosure.

          (a)  Non-competition.  During the period Executive is
employed under this Agreement, and for a period of one year
thereafter, Executive:

               (i)   shall not engage in any activities, whether as
employer, proprietor, partner, stockholder (other than the holder
of less than 5% of the stock of a corporation the securities of
which are traded on a national securities exchange or in the
over-the-counter market), director, officer, employee or otherwise,
in competition with (i) the businesses conducted at the date hereof
by Company or any subsidiary or affiliate, or (ii) any business in
which Company or any subsidiary or affiliate is substantially
engaged at any time during the employment period;

               (ii) shall not do business with any vendor that is
one of the top 100 vendors of the businesses conducted by Company
or its affiliates at the date hereof or at any time during the term
of this Agreement; and

               (iii)     shall not induce or attempt to persuade
any employee of Company or any of its divisions, subsidiaries or
then present affiliates to terminate his or his employment
relationship.

          (b)  Unauthorized Disclosure.  During the period
Executive is employed under this Agreement, and for a further
period of one year thereafter, Executive shall not, except as
required by any court or administrative agency, without the written
consent of the Board of Directors, or a person authorized thereby,
disclose to any person, other than an employee of Company or a
person to whom disclosure is reasonably necessary or appropriate in
connection with the performance by Executive of his duties as an
executive for Company, any confidential information obtained by his
while in the employ of Company; provided, however, that
confidential information shall not include any information now
known or which becomes known generally to the public (other than as
a result of unauthorized disclosure by Executive).

          (c)  Scope of Covenants; Remedies.  The following
provisions shall apply to the covenants of Executive contained in
this Section 9:

               (i)  the covenants contained in paragraph (i) and
(ii) of Section 9(a) shall apply within all the territories in
which Company or its affiliates or subsidiaries are actively
engaged in the conduct of business while Executive is employed
under this Agreement;

               (ii) without limiting the right of Company to pursue
all other legal and equitable remedies available for violation by
Executive of the covenants contained in this Section 9, it is
expressly agreed by Executive and Company that such other remedies
cannot fully compensate Company for any such violation and that
Company shall be entitled to injunctive relief to prevent any such
violation or any continuing violation thereof; provided, however,
Company shall be entitled to injunctive relief only to protect
itself from unfair competition of the type protected under
Tennessee law.

               (iii)     each party intends and agrees that if, in
any action before any court or agency legally empowered to enforce
the covenants contained in this Section 9, any term, restriction,
covenant or promise contained therein is found to be unreasonable
and accordingly unenforceable, then such term, restriction,
covenant or promise shall be deemed modified to the extent
necessary to make it enforceable by such court or agency; and

               (iv) the covenants contained in this Section 9 shall
survive the conclusion of Executive's employment by Company.

     10.  General Provisions.

          (a)  Notices.  Any notice to be given hereunder by either
party to the other may be effected in writing by personal delivery,
mail, overnight courier, or facsimile.  Notices shall be addressed
to the parties at the addresses set forth below, but each party may
change his or its address by written notice in accordance with this
Section 10 (a).  Notices shall be deemed communicated as of the
actual receipt or refusal of receipt.

          If to Executive:    James A. Coggin
                         3455 Highway 80 West
                         Jackson, MS 39209


          If to Company:      Brian J. Martin
                         Executive Vice President of Law
                         750 Lakeshore Parkway
                         Birmingham, AL 35211

          (b)  Partial Invalidity.  If any provision in this
Agreement is held by a court of competent jurisdiction to be
invalid, void or unenforceable, the remaining provisions shall,
nevertheless, continue in full force and without being impaired or
invalidated in any way.

          (c)  Governing Law.  This Agreement shall be governed by
and construed in accordance with the laws of the State of
Tennessee.

          (d)  Entire Agreement.  Except for any prior grants of
options, restricted stock, or other forms of incentive compensation
evidenced by a written instrument or by an action of the Board or
Directors, this Agreement supersedes any and all other agreements,
either oral or in writing, between the parties hereto with respect
to employment of Executive by Company and contains all of the
covenants and agreements between the parties with respect to such
employment.  Each party to this Agreement acknowledges that no
representations, inducements or agreements, oral or otherwise, that
have not been embodied herein, and no other agreement, statement or
promise not contained in this Agreement, shall be valid or binding. 
Any modification of this Agreement will be effective only if it is
in writing signed by the party to be charged.

          (e)  No Conflicting Agreement.   By signing this
Agreement, Executive warrants that he is not a party to any
restrictive covenant, agreement or contract which limits the
performance of his duties and responsibilities under this Agreement
or under which such performance would constitute a breach.

          (f)  Headings.  The Section, paragraph, and subparagraph
headings are for convenience or reference only and shall not define
or limit the provisions hereof.

     IN WITNESS WHEREOF, the parties have executed this Agreement
as of the date first written above.

                                   PROFFITT'S, INC.



                                   BY:
________________________________
                                        Brian J. Martin
                                        Executive Vice President


                                   ____________________________________
                                        James A. Coggin
                                        Executive

Date of Grant: January 31, 1998                        
                                                  
Grantee: James A. Coggin

Number of shares: 75,000


                 RESTRICTED STOCK GRANT AGREEMENT
                    UNDER THE PROFFITT'S, INC.
                 1997 STOCK-BASED INCENTIVE PLAN



     PROFFITT'S, INC., a Tennessee corporation (the "Company"),
hereby grants to the person named above (the "Grantee") a
conditional grant (the "Grant") of the number of shares of common
stock of the Company listed above (the "Shares"), subject in all
respects to the terms of this agreement (the "Agreement") and the
Company's 1997 STOCK-BASED INCENTIVE PLAN (the "Plan"), which is
incorporated herein.  

     1.   Restrictions and Return Provisions.  The Shares shall be
subject to the following restrictions:

          (a)  Except as permitted in paragraph 5 of this
Agreement, neither this Grant nor the Shares issued hereunder may
be sold, assigned, transferred, exchanged, pledged, hypothecated,
or otherwise encumbered prior to delivery of a certificate for
unrestricted Shares to the Grantee pursuant to paragraph 3 of this
Agreement.  

          (b)  All rights of the Grantee to such restricted Shares
shall terminate without any payment by the Company to the Grantee,
if the Grantee voluntarily terminates employment with the Company,
or if the Company terminates the Grantee's employment for "cause,"
as defined in the Grantee's employment contract.

     2.   Lapsing of Restrictions.  The Shares covered hereby shall
vest in the following ways:

          (a) Restrictions shall lapse as a function of the
Company's achieving certain performance goals, as determined by the
Human Resources Committee of the Board of Directors (the
"Committee").  Shares shall be earned on the basis of achievement
of those goals for fiscal years 1998, 1999, and 2000.  Those
performance goals, as currently formulated, are attached as an
addendum to this agreement.  The Committee shall have the
unilateral authority to modify or change those goals and to
determine whether the goals have been achieved.  In the exercise of
such discretion, the Committee may consider any matter relevant to
those performance goals, including but not limited to,
extraordinary gains or losses, mergers and acquisitions, changes in
accounting methods, and changes in company policies.  Within 90
days after the end of each fiscal year, the Committee shall inform
the Grantee as to the number of Shares earned for that fiscal year.
The Committee's decision is conclusive and binding upon the
Grantee.

          (b)  With regard to Shares earned in accordance with
paragraph 2(a) ("Earned Shares"), 25% of such Earned Shares shall
immediately vest, and an additional 25% of such Earned Shares shall
vest at the end of each of the following three fiscal years. 

          (c)  Upon a "Change in Control" as defined in the Plan,
all Shares shall immediately vest.  

          (d) Upon the Grantee's death or disability, all remaining
Earned Shares shall immediately vest.  
     
          (e) The Committee shall have the discretionary authority
to vest any and all Shares at any time.

          (f) All Shares shall automatically vest ten (10) years
after the date of this Grant.  
  
     3.   Certificates.  The Grantee is entitled to a certificate 
representing any Shares that become fully vested, and such a
certificate shall be issued at Grantee's request.
     
     4.   General Provisions.  

          (a)  The Grantee acknowledges that the he or she shall
comply with this Agreement and applicable securities laws if he or
she decides to offer or dispose of any Shares. The Company may
require the Grantee to make any other representation and warranty
to the Company as may be appropriate or required by any law or
regulation.
          
          (b)  Nothing in this Agreement shall confer upon the
Grantee any right to continued employment with the Company.  Any
such right must be found in a separate written employment contract.

     5.   Non-transferability of Grant.  This Grant may not be
sold, assigned, transferred, exchanged, pledged, hypothecated, or
otherwise encumbered, other than by will or by the laws of descent
and distribution.  

     6.   Withholding.  

          (a)  Prior to the delivery of certificates representing
unrestricted Shares under paragraph 3, the Grantee shall remit to
the Company an amount sufficient to satisfy any federal, state or
local tax-withholding requirements. The Grantee may satisfy the
withholding requirement in whole or in part by electing to have the
Company withhold Shares having a value equal to the amount required
to be withheld.  The value of the Shares to be withheld shall be
the fair market value, as determined by the Committee, of the stock
on the date that the amount of tax to be withheld is determined
(the "Tax Date").  Such election must be made prior to the Tax Date
and must comply with all applicable securities laws and other legal
requirements, as interpreted by the Committee.  
          
          (b)  The Company reserves the right to make whatever
further arrangements it deems appropriate for the withholding of
any taxes in connection with any transaction contemplated by this
Agreement.

     7.  Adjustments in Shares.  In the event of any change in the
outstanding common stock by reason of a stock dividend or
distribution, recapitalization, merger, consolidation, stock split,
combination of shares, exchange of shares, or the like, the
Committee shall make equitable adjustments to the Shares.   
     
     8.  Tax Elections.  The Grantee may make an election in
accordance with Section 83(b) of the Internal Revenue Code to
include in the Grantee's gross income the value of the Shares in
the year of this agreement. 

     9.   Merger and Amendment.  This Agreement supersedes any
other agreement, written or oral, between the parties with respect
to the subject matter hereof.  This Agreement may only be amended
with the consent of the Committee and a written instrument executed
by the Company and the Grantee.

     10.  Grantee Acknowledgment.  Grantee acknowledges receipt of
a copy of the Plan, and represents that he or she is familiar with
the terms and provisions thereof, and hereby accepts this Grant
subject to all the terms and provisions thereof.  Grantee hereby
agrees to accept as binding the decisions and interpretations of
the Committee upon any question arising under this Agreement or the
Plan.

                              PROFFITT'S, INC.


                              By:  ____________________________________
                              Its: Executive Vice President

     

                              ____________________________________
                              James A. Coggin
                              Grantee

                       EMPLOYMENT AGREEMENT

     This Employment Agreement ("Agreement") is entered into as of
the 2nd day of February 1998, by and between Proffitt's, Inc. (the
"Company"), and Douglas E. Coltharp ("Executive").

     Company and Executive agree as follows:

     1.   Employment. Company hereby employs Executive as Executive
Vice President and Chief Financial Officer of Company or in such
other capacity with Company and its subsidiaries as Company's Board
of Directors shall designate.      

     2.   Duties.  During his employment, Executive shall devote
substantially all of his working time, energies, and skills to the
benefit of Company's business.  Executive agrees to serve Company
diligently and to the best of his ability and to use his best
efforts to follow the policies and directions of Company's Board of
Directors.

     3.   Compensation.  Executive's compensation and benefits
under this Agreement shall be as follows:

          (a)  Base Salary.  Company shall pay Executive a base
salary ("Base Salary") at a rate of no less than $350,000 per year. 
Executive's Base Salary shall be paid in installments in accordance
with Company's normal payment schedule for its senior management. 
All payments shall be subject to the deduction of payroll taxes and
similar assessments as required by law.

          (b)  Bonus.  In addition to the Base Salary, Executive
shall be eligible, as long as he holds the position stated in
paragraph 1, for a yearly cash bonus of up to 50% of Base Salary
based upon his performance in accordance with specific annual
objectives, set in advance, all as approved by the Board of
Directors.  Executive's bonus for fiscal year ending January 31,
1998, shall be calculated on the basis of his Base Salary in effect
during fiscal year 1997.

          (c)  Incentive Compensation.  Executive is hereby granted
a non-qualified option ("Option") to purchase forty thousand
(40,000) shares of Company common stock at an option price equal to
the closing price of the stock on February 2, 1998, as reported in
the Wall Street Journal.  This Option is granted pursuant to
Company's 1994 Long-Term Incentive Plan ("1994 Plan"), and shall be
subject to the terms and conditions thereof.  The Option shall be
exercisable on or after February 2, 1998, (the "Grant Date") to the
extent of 20% of the shares covered thereby; exercisable to the
extent of an additional 20% of the shares covered thereby on and
after the first anniversary of the Grant Date; exercisable to the
extent of an additional 20% of the shares covered thereby on and
after the second anniversary of the Grant  Date; exercisable to the
extent of an additional 20% of the shares covered thereby on an
after the third anniversary of the Grant Date; and exercisable to
the extent of any remaining shares on and after the fourth
anniversary of the Grant Date; provided, however, that no portion
of the Option shall be exercisable any earlier than six months from
the Grant Date.  The Option may be exercised (as provided in the
1994 Plan) up to ten (10) years from the Grant Date.  Any portion
of the Option not exercised within said ten (10) year period shall
expire. 

          (d)  Effect of Change of Control on Options.  In the
event of a Change of Control (as defined in the Company's 1994
Plan), any Options granted to Executive prior to such Change of
Control shall immediately vest.

          (e)  Service Award.  As compensation for his service,
Company shall issue 15,000 shares of Company stock to Executive as
soon as practicable after he completes three years of uninterrupted
service with Company.  Executive shall be entitled to such 15,000
shares of Company stock prior to the completion of three years of
service in the event that his employment is terminated by Company,
and in that event, the award shall be made as soon as practicable
after termination.    

     4.   Insurance and Benefits.  Company shall allow Executive to
participate in each employee benefit plan and to receive each
executive benefit that Company provides for senior executives at
the level of Executive's position.

     5.   Term. The term of this Agreement shall be for three
years, provided, however, that Company may terminate this Agreement
at any time upon thirty (30) days' prior written notice (at which
time this Agreement shall terminate except for Section 9, which
shall continue in effect as set forth in Section 9).  In the event
of such termination by Company, Executive shall be entitled to
receive his Base Salary (at the rate in effect at the time of
termination) through the end of the term of this Agreement.  Such
Base Salary shall be paid thereafter in regular payroll
installments.

     In addition, this Agreement shall terminate upon the death of
Executive, except as to: (a) Executive's estate's right to exercise
any unexercised stock options pursuant to Company's stock option
plan then in effect, (b) other entitlements under this contract
that expressly survive death, and (c) any rights which Executive's
estate or dependents may have under COBRA or any other federal or
state law or which are derived independent of this Agreement by
reason of his participation in any employee benefit arrangement or
plan maintained by Company.

     6.   Termination by Company for Cause.  (a)  Company shall
have the right to terminate Executive's employment under this
Agreement for cause, in which event no salary or bonus shall be
paid after termination for cause.  Termination for cause shall be
effective immediately upon notice sent or given to Executive.  For
purposes of this Agreement, the term "cause" shall mean and be
strictly limited to:  (i) conviction of Executive, after all
applicable rights of appeal have been exhausted or waived, for any
crime that materially discredits Company or is materially
detrimental to the reputation or goodwill of Company; (ii)
commission of any material act of fraud or dishonesty by Executive
against Company or commission of an immoral or unethical act that
materially reflects negatively on Company, provided that Executive
shall first be provided with written notice of the claim and with
an opportunity to contest said claim before the Board of Directors;
or (iii) Executive's material breach of his obligations under
paragraph 2 of the Agreement, as so determined by the Board of
Directors.

          (b)  In the event that Executive's employment is
terminated, Executive agrees to resign as an officer and/or
director of Company (or any of its subsidiaries or affiliates),
effective as of the date of such termination, and Executive agrees
to return to Company upon such termination any of the following
which contain confidential information: all documents, instruments,
papers, facsimiles, and computerized information which are the
property of Company or such subsidiary or affiliate.

     7.   Change in Control. If Executive's employment is
terminated primarily as a result of a Change in Control of Company
or a Potential Change in Control of Company, as defined below,
Executive shall receive his Base Salary then in effect for a period
of three years or through the end of the term of this Agreement,
whichever is longer.

     As used herein, the term "Change in Control" means the
happening of any of the following: 

          (a)  Any person or entity, including a "group" as defined
in Section 13(d)(3) of the Securities Exchange Act of 1934, as
amended, other than Company, a subsidiary of Company, or any
employee benefit plan of Company or its subsidiaries, becomes the
beneficial owner of Company's securities having 25 percent or more
of the combined voting power of the then outstanding securities of
Company that may be cast for the election for directors of Company
(other than as a result of an issuance of securities initiated by
Company in the ordinary course of business); or

          (b)  As the result of, or in connection with, any cash
tender or exchange offer, merger or other business combination,
sale of assets or contested election, or any combination of the
foregoing transactions, less than a majority of the combined voting
power of the then outstanding securities of Company or any
successor corporation or entity entitled to vote generally in the
election of directors of Company or such other corporation or
entity after such transaction, are held in the aggregate by holders
of Company's securities entitled to vote generally in the election
of directors of Company immediately prior to such transactions; or

          (c)  During any period of two consecutive years,
individuals who at the beginning of any such period constitute the
Board of Directors of Company cease for any reason to constitute at
least a majority thereof, unless the election, or the nomination
for election by Company's stockholders, of each director of Company
first elected during such period was approved by a vote of at least
two-thirds of the directors of Company then still in office who
were directors of Company at the beginning of any such period.

     As used herein, the term "Potential Change in Control" means
the happening of any of the following:

          (a)  The approval by stockholders of an agreement by
Company, the consummation of which would result in a Change of
Control of Company; or

          (b)  The acquisition of beneficial ownership, directly or
indirectly, by any entity, person or group (other than Company, a
wholly-owned subsidiary thereof or any employee benefit plan of
Company or its subsidiaries (including any trustee of such plan
acting as trustee)) of securities of Company representing 5 percent
or more of the combined voting power of Company's outstanding
securities and the adoption by the Board of Directors of Company of
a resolution to the effect that a Potential Change in Control of
Company has occurred for purposes of this Agreement.

     8.   Disability.  If Executive becomes disabled at any time
during the term of this Agreement, he shall after he becomes
disabled continue to receive all payments and benefits provided
under the terms of this Agreement for a period of twelve
consecutive months, or for the remaining term of this Agreement
(but not less than six months), whichever period is shorter.  For
purposes of this Agreement, the term "disabled" shall mean the
inability of Executive (as the result of a physical or mental
condition) to perform the duties of his position under this
Agreement with reasonable accommodation and which inability is
reasonably expected to last at least one (1) full year.

     9.   Non-competition; Unauthorized Disclosure.

          (a)  Non-competition.  During the period Executive is
employed under this Agreement, and for a period of one year
thereafter, Executive:

               (i)  shall not engage in any activities, whether as
employer, proprietor, partner, stockholder (other than the holder
of less than 5% of the stock of a corporation the securities of
which are traded on a national securities exchange or in the
over-the-counter market), director, officer, employee or otherwise,
in competition with (i) the businesses conducted at the date hereof
by Company or any subsidiary or affiliate, or (ii) any business in
which Company or any subsidiary or affiliate is substantially
engaged at any time during the employment period;           

               (ii) shall not do business with any vendor that is
one of the top 100 vendors of the businesses conducted by Company
or its affiliates at the date hereof or at any time during the term
of this Agreement; and

               (iii)     shall not induce or attempt to persuade
any employee of Company or any of its divisions, subsidiaries or
then present affiliates to terminate their employment relationship.

          (b)  Unauthorized Disclosure.  During the period
Executive is employed under this Agreement, and for a further
period of one year thereafter, Executive shall not, except as
required by any court or administrative agency, without the written
consent of the Board of Directors, or a person authorized thereby,
disclose to any person, other than an employee of Company or a
person to whom disclosure is reasonably necessary or appropriate in
connection with the performance by Executive of his duties as an
executive for Company, any confidential information obtained by
while in the employ of Company; provided, however, that
confidential information shall not include any information now
known or which becomes known generally to the public (other than as
a result of unauthorized disclosure by Executive).

          (c)  Scope of Covenants; Remedies.  The following
provisions shall apply to the covenants of Executive contained in
this Section 9:

               (i)  the covenants contained in paragraph (i) and
(ii) of Section 9(a) shall apply within all the territories in
which Company or its affiliates or subsidiaries are actively
engaged in the conduct of business while Executive is employed
under this Agreement;

               (ii) without limiting the right of Company to pursue
all other legal and equitable remedies available for violation by
Executive of the covenants contained in this Section 9, it is
expressly agreed by Executive and Company that such other remedies
cannot fully compensate Company for any such violation and that
Company shall be entitled to injunctive relief to prevent any such
violation or any continuing violation thereof; provided, however,
Company shall be entitled to injunctive relief only to protect
itself from unfair competition of the type protected under
Tennessee law.

               (iii)     each party intends and agrees that if, in
any action before any court or agency legally empowered to enforce
the covenants contained in this Section 9, any term, restriction,
covenant or promise contained therein is found to be unreasonable
and accordingly unenforceable, then such term, restriction,
covenant or promise shall be deemed modified to the extent
necessary to make it enforceable by such court or agency; and

               (iv) the covenants contained in this Section 9 shall
survive the conclusion of Executive's employment by Company.

     10.  General Provisions.

          (a)  Notices.  Any notice to be given hereunder by either
party to the other may be effected in writing by personal delivery,
mail, overnight courier, or facsimile.  Notices shall be addressed
to the parties at the addresses set forth below, but each party may
change his or its address by written notice in accordance with this
Section 10 (a).  Notices shall be deemed communicated as of the
actual receipt or refusal of receipt.

     If to Executive:    Douglas E. Coltharp
                    750 Lakeshore Parkway
                    Birmingham, AL 35211

     If to Company:      Brian J. Martin
                    750 Lakeshore Parkway
                    Birmingham, AL 35211

          (b)  Partial Invalidity.  If any provision in this
Agreement is held by a court of competent jurisdiction to be
invalid, void or unenforceable, the remaining provisions shall,
nevertheless, continue in full force and without being impaired or
invalidated in any way.

          (c)  Governing Law.  This Agreement shall be governed by
and construed in accordance with the laws of the State of
Tennessee.

          (d)  Entire Agreement.  Except for any prior grants of
options, restricted stock, or other forms of incentive compensation
evidenced by a written instrument or by an action of the Board or
Directors, this Agreement supersedes any and all other agreements,
either oral or in writing, between the parties hereto with respect
to employment of Executive by Company and contains all of the
covenants and agreements between the parties with respect to such
employment.  Each party to this Agreement acknowledges that no
representations, inducements or agreements, oral or otherwise, that
have not been embodied herein, and no other agreement, statement or
promise not contained in this Agreement, shall be valid or binding. 
Any modification of this Agreement will be effective only if it is
in writing signed by the party to be charged.

          (e)  No Conflicting Agreement.   By signing this
Agreement, Executive warrants that he is not a party to any
restrictive covenant, agreement or contract which limits the
performance of his duties and responsibilities under this Agreement
or under which such performance would constitute a breach.

          (f)  Headings.  The Section, paragraph, and subparagraph
headings are for convenience or reference only and shall not define
or limit the provisions hereof.

     IN WITNESS WHEREOF, the parties have executed this Agreement
as of the date first written above.

                                   PROFFITT'S, INC.


                                   BY: _____________________
                                        Brian J. Martin
                                        Executive Vice President



                                   _____________________
                                   Douglas E. Coltharp
                                   Executive

Date of Grant: January 31, 1998                        
                                                  
Grantee: Douglas Coltharp

Number of shares: 20,000


                 RESTRICTED STOCK GRANT AGREEMENT
                    UNDER THE PROFFITT'S, INC.
                 1997 STOCK-BASED INCENTIVE PLAN



     PROFFITT'S, INC., a Tennessee corporation (the "Company"),
hereby grants to the person named above (the "Grantee") a
conditional grant (the "Grant") of the number of shares of common
stock of the Company listed above (the "Shares"), subject in all
respects to the terms of this agreement (the "Agreement") and the
Company's 1997 STOCK-BASED INCENTIVE PLAN (the "Plan"), which is
incorporated herein.  

     1.   Restrictions and Return Provisions.  The Shares shall be
subject to the following restrictions:

          (a)  Except as permitted in paragraph 5 of this
Agreement, neither this Grant nor the Shares issued hereunder may
be sold, assigned, transferred, exchanged, pledged, hypothecated,
or otherwise encumbered prior to delivery of a certificate for
unrestricted Shares to the Grantee pursuant to paragraph 3 of this
Agreement.  

          (b)  All rights of the Grantee to such restricted Shares
shall terminate without any payment by the Company to the Grantee,
if the Grantee voluntarily terminates employment with the Company,
or if the Company terminates the Grantee's employment for "cause,"
as defined in the Grantee's employment contract.

     2.   Lapsing of Restrictions.  The Shares covered hereby shall
vest in the following ways:

          (a) Restrictions shall lapse as a function of the
Company's achieving certain performance goals, as determined by the
Human Resources Committee of the Board of Directors (the
"Committee").  Shares shall be earned on the basis of achievement
of those goals for fiscal years 1998, 1999, and 2000.  Those
performance goals, as currently formulated, are attached as an
addendum to this agreement.  The Committee shall have the
unilateral authority to modify or change those goals and to
determine whether the goals have been achieved.  In the exercise of
such discretion, the Committee may consider any matter relevant to
those performance goals, including but not limited to,
extraordinary gains or losses, mergers and acquisitions, changes in
accounting methods, and changes in company policies.  Within 90
days after the end of each fiscal year, the Committee shall inform
the Grantee as to the number of Shares earned for that fiscal year.
The Committee's decision is conclusive and binding upon the
Grantee.

          (b)  With regard to Shares earned in accordance with
paragraph 2(a) ("Earned Shares"), 25% of such Earned Shares shall
immediately vest, and an additional 25% of such Earned Shares shall
vest at the end of each of the following three fiscal years. 

          (c)  Upon a "Change in Control" as defined in the Plan,
all Shares shall immediately vest.  

          (d) Upon the Grantee's death or disability, all remaining
Earned Shares shall immediately vest.  
     
          (e) The Committee shall have the discretionary authority
to vest any and all Shares at any time.

          (f) All Shares shall automatically vest ten (10) years
after the date of this Grant.  
  
     3.   Certificates.  The Grantee is entitled to a certificate 
representing any Shares that become fully vested, and such a
certificate shall be issued at Grantee's request.
     
     4.   General Provisions.  

          (a)  The Grantee acknowledges that the he or she shall
comply with this Agreement and applicable securities laws if he or
she decides to offer or dispose of any Shares. The Company may
require the Grantee to make any other representation and warranty
to the Company as may be appropriate or required by any law or
regulation.
          
          (b)  Nothing in this Agreement shall confer upon the
Grantee any right to continued employment with the Company.  Any
such right must be found in a separate written employment contract.

     5.   Non-transferability of Grant.  This Grant may not be
sold, assigned, transferred, exchanged, pledged, hypothecated, or
otherwise encumbered, other than by will or by the laws of descent
and distribution.  

     6.   Withholding.  

          (a)  Prior to the delivery of certificates representing
unrestricted Shares under paragraph 3, the Grantee shall remit to
the Company an amount sufficient to satisfy any federal, state or
local tax-withholding requirements. The Grantee may satisfy the
withholding requirement in whole or in part by electing to have the
Company withhold Shares having a value equal to the amount required
to be withheld.  The value of the Shares to be withheld shall be
the fair market value, as determined by the Committee, of the stock
on the date that the amount of tax to be withheld is determined
(the "Tax Date").  Such election must be made prior to the Tax Date
and must comply with all applicable securities laws and other legal
requirements, as interpreted by the Committee.  
          
          (b)  The Company reserves the right to make whatever
further arrangements it deems appropriate for the withholding of
any taxes in connection with any transaction contemplated by this
Agreement.

     7.  Adjustments in Shares.  In the event of any change in the
outstanding common stock by reason of a stock dividend or
distribution, recapitalization, merger, consolidation, stock split,
combination of shares, exchange of shares, or the like, the
Committee shall make equitable adjustments to the Shares.   
     
     8.  Tax Elections.  The Grantee may make an election in
accordance with Section 83(b) of the Internal Revenue Code to
include in the Grantee's gross income the value of the Shares in
the year of this agreement. 

     9.   Merger and Amendment.  This Agreement supersedes any
other agreement, written or oral, between the parties with respect
to the subject matter hereof.  This Agreement may only be amended
with the consent of the Committee and a written instrument executed
by the Company and the Grantee.

     10.  Grantee Acknowledgment.  Grantee acknowledges receipt of
a copy of the Plan, and represents that he or she is familiar with
the terms and provisions thereof, and hereby accepts this Grant
subject to all the terms and provisions thereof.  Grantee hereby
agrees to accept as binding the decisions and interpretations of
the Committee upon any question arising under this Agreement or the
Plan.

                              PROFFITT'S, INC.


                              By:  ____________________________________
                              Its: Executive Vice President

     

                              ____________________________________
                              Douglas Coltharp
                              Grantee

                       EMPLOYMENT AGREEMENT

     This Employment Agreement ("Agreement") is entered into as of
the 2nd day of February 1998, by and between Proffitt's, Inc. (the
"Company"), and Brian J. Martin ("Executive").

     Company and Executive agree as follows:

     1.    Employment. Company hereby employs Executive as
Executive Vice President and General Counsel of Company or in such
other capacity with Company and its subsidiaries as Company's Board
of Directors shall designate.

     2.   Duties.  During his employment, Executive shall devote
substantially all of his working time, energies, and skills to the
benefit of Company's business.  Executive agrees to serve Company
diligently and to the best of his ability and to use his best
efforts to follow the policies and directions of Company's Board of
Directors.

     3.   Compensation.  Executive's compensation and benefits
under this Agreement shall be as follows:

          (a)  Base Salary.  Company shall pay Executive a base
salary ("Base Salary") at a rate of no less than $350,000 per year. 
Executive's Base Salary shall be paid in installments in accordance
with Company's normal payment schedule for its senior management. 
All payments shall be subject to the deduction of payroll taxes and
similar assessments as required by law.      

          (b)  Bonus.  In addition to the Base Salary, Executive
shall be eligible, as long as he holds the position stated in
paragraph 1, for a yearly cash bonus of up to 50% of Base Salary
based upon his performance in accordance with specific annual
objectives, set in advance, all as approved by the Board of
Directors.  Executive's bonus for fiscal year ending January 31,
1998, shall be calculated on the basis of his Base Salary in effect
during fiscal year 1997.

          (c)  Incentive Compensation.  Executive is hereby granted
a non-qualified option ("Option") to purchase one-hundred thousand
(40,000) shares of Company common stock at an option price equal to
the closing price of the stock on February 2, 1998, as reported in
the Wall Street Journal.  This Option is granted pursuant to
Company's 1994 Long-Term Incentive Plan ("1994 Plan"), and shall be
subject to the terms and conditions thereof.  The Option shall be
exercisable on or after February 2, 1998, (the "Grant Date") to the
extent of 20% of the shares covered thereby; exercisable to the
extent of an additional 20% of the shares covered thereby on and
after the first anniversary of the Grant Date; exercisable to the
extent of an additional 20% of the shares covered thereby on and
after the second anniversary of the Grant  Date; exercisable to the
extent of an additional 20% of the shares covered thereby on an
after the third anniversary of the Grant Date; and exercisable to
the extent of any remaining shares on and after the fourth
anniversary of the Grant Date; provided, however, that no portion
of the Option shall be exercisable any earlier than six months from
the Grant Date.  The Option may be exercised (as provided in the
1994 Plan) up to ten (10) years from the Grant Date.  Any portion
of the Option not exercised within said ten (10) year period shall
expire.

          (d)  Effect of Change of Control on Options.  In the
event of a Change of Control (as defined in the Company's 1994
Plan), any Options granted to Executive prior to such Change of
Control shall immediately vest.

          4.   Insurance and Benefits.  Company shall allow
Executive to participate in each employee benefit plan and to
receive each executive benefit that Company provides for senior
executives at the level of Executive's position.

     5.   Term. The term of this Agreement shall be for three
years, provided, however, that Company may terminate this Agreement
at any time upon thirty (30) days' prior written notice (at which
time this Agreement shall terminate except for Section 9, which
shall continue in effect as set forth in Section 9).  In the event
of such termination by Company, Executive shall be entitled to
receive his Base Salary (at the rate in effect at the time of
termination) through the end of the term of this Agreement.  Such
Base Salary shall be paid thereafter in regular payroll
installments.

          In addition, this Agreement shall terminate upon the
death of Executive, except as to: (a) Executive's estate's right to
exercise any unexercised stock options pursuant to Company's stock
option plan then in effect, (b) other entitlements under this
contract that expressly survive death, and (c) any rights which
Executive's estate or dependents may have under COBRA or any other
federal or state law or which are derived independent of this
Agreement by reason of his participation in any employee benefit
arrangement or plan maintained by Company.

     6.  Termination by Company for Cause.  (a)  Company shall have
the right to terminate Executive's employment under this Agreement
for cause, in which event no salary or bonus shall be paid after
termination for cause.  Termination for cause shall be effective
immediately upon notice sent or given to Executive.  For purposes
of this Agreement, the term "cause" shall mean and be strictly
limited to:  (i) conviction of Executive, after all applicable
rights of appeal have been exhausted or waived, for any crime that
materially discredits Company or is materially detrimental to the
reputation or goodwill of Company; (ii) commission of any material
act of fraud or dishonesty by Executive against Company or
commission of an immoral or unethical act that materially reflects
negatively on Company, provided that Executive shall first be
provided with written notice of the claim and with an opportunity
to contest said claim before the Board of Directors; or (iii)
Executive's material breach of his obligations under paragraph 2 of
the Agreement, as so determined by the Board of Directors.

               (b)  In the event that Executive's employment is
terminated, Executive agrees to resign as an officer and/or
director of Company (or any of its subsidiaries or affiliates),
effective as of the date of such termination, and Executive agrees
to return to Company upon such termination any of the following
which contain confidential information: all documents, instruments,
papers, facsimiles, and computerized information which are the
property of Company or such subsidiary or affiliate.

      7.  Change in Control. If Executive's employment is
terminated primarily as a result of a Change in Control of Company
or a Potential Change in Control of Company, as defined below,
Executive shall receive his Base Salary then in effect for a period
of two years or through the end of the term of this Agreement,
whichever is longer.

     As used herein, the term "Change in Control" means the
happening of any of the following:  
          (a)  Any person or entity, including a "group" as defined
in Section 13(d)(3) of the Securities Exchange Act of 1934, as
amended, other than Company, a subsidiary of Company, or any
employee benefit plan of Company or its subsidiaries, becomes the
beneficial owner of Company's securities having 25 percent or more
of the combined voting power of the then outstanding securities of
Company that may be cast for the election for directors of Company
(other than as a result of an issuance of securities initiated by
Company in the ordinary course of business); or

          (b)  As the result of, or in connection with, any cash
tender or exchange offer, merger or other business combination,
sale of assets or contested election, or any combination of the
foregoing transactions, less than a majority of the combined voting
power of the then outstanding securities of Company or any
successor corporation or entity entitled to vote generally in the
election of directors of Company or such other corporation or
entity after such transaction, are held in the aggregate by holders
of Company's securities entitled to vote generally in the election
of directors of Company immediately prior to such transactions; or

          (c)  During any period of two consecutive years,
individuals who at the beginning of any such period constitute the
Board of Directors of Company cease for any reason to constitute at
least a majority thereof, unless the election, or the nomination
for election by Company's stockholders, of each director of Company
first elected during such period was approved by a vote of at least
two-thirds of the directors of Company then still in office who
were directors of Company at the beginning of any such period.

     As used herein, the term "Potential Change in Control" means
the happening of any of the following:

          (a)  The approval by stockholders of an agreement by
Company, the consummation of which would result in a Change of
Control of Company; or

          (b)  The acquisition of beneficial ownership, directly or
indirectly, by any entity, person or group (other than Company, a
wholly-owned subsidiary thereof or any employee benefit plan of
Company or its subsidiaries (including any trustee of such plan
acting as trustee)) of securities of Company representing 5 percent
or more of the combined voting power of Company's outstanding
securities and the adoption by the Board of Directors of Company of
a resolution to the effect that a Potential Change in Control of
Company has occurred for purposes of this Agreement.

     8.   Disability.  If Executive becomes disabled at any time
during the term of this Agreement, he shall after he becomes
disabled continue to receive all payments and benefits provided
under the terms of this Agreement for a period of twelve
consecutive months, or for the remaining term of this Agreement,
whichever period is shorter.  For purposes of this Agreement, the
term "disabled" shall mean the inability of Executive (as the
result of a physical or mental condition) to perform the duties of
his position under this Agreement with reasonable accommodation and
which inability is reasonably expected to last at least one (1)
full year.

     9.   Non-competition; Unauthorized Disclosure.


          (a)  Non-competition.  During the period Executive is
employed under this Agreement, and for a period of one year
thereafter, Executive:

               (i)  shall not engage in any activities, whether as
employer, proprietor, partner, stockholder (other than the holder
of less than 5% of the stock of a corporation the securities of
which are traded on a national securities exchange or in the
over-the-counter market), director, officer, employee or otherwise,
in competition with (i) the businesses conducted at the date hereof
by Company or any subsidiary or affiliate, or (ii) any business in
which Company or any subsidiary or affiliate is substantially
engaged at any time during the employment period;

               (ii) shall not do business with any vendor that is
one of the top 100 vendors of the businesses conducted by Company
or its affiliates at the date hereof or at any time during the term
of this Agreement; and

               (iii)     shall not induce or attempt to persuade
any employee of Company or any of its divisions, subsidiaries or
then present affiliates to terminate his or his employment
relationship.

          (b)  nauthorized Disclosure.  During the period Executive
is employed under this Agreement, and for a further period of one
year thereafter, Executive shall not, except as required by any
court or administrative agency, without the written consent of the
Board of Directors, or a person authorized thereby, disclose to any
person, other than an employee of Company or a person to whom
disclosure is reasonably necessary or appropriate in connection
with the performance by Executive of his duties as an executive for
Company, any confidential information obtained by his while in the
employ of Company; provided, however, that confidential information
shall not include any information now known or which becomes known
generally to the public (other than as a result of unauthorized
disclosure by Executive).

          (c)  Scope of Covenants; Remedies.  The following
provisions shall apply to the covenants of Executive contained in
this Section 9:

               (i)  the covenants contained in paragraph (i) and
(ii) of Section 9(a) shall apply within all the territories in
which Company or its affiliates or subsidiaries are actively
engaged in the conduct of business while Executive is employed
under this Agreement;

               (ii) without limiting the right of Company to pursue
all other legal and equitable remedies available for violation by
Executive of the covenants contained in this Section 9, it is
expressly agreed by Executive and Company that such other remedies
cannot fully compensate Company for any such violation and that
Company shall be entitled to injunctive relief to prevent any such
violation or any continuing violation thereof; provided, however,
Company shall be entitled to injunctive relief only to protect
itself from unfair competition of the type protected under
Tennessee law.

               (iii)     each party intends and agrees that if, in
any action before any court or agency legally empowered to enforce
the covenants contained in this Section 9, any term, restriction,
covenant or promise contained therein is found to be unreasonable
and accordingly unenforceable, then such term, restriction,
covenant or promise shall be deemed modified to the extent
necessary to make it enforceable by such court or agency; and

               (iv) the covenants contained in this Section 9 shall
survive the conclusion of Executive's employment by Company.

          10.  General Provisions.

          (a)  Notices.  Any notice to be given hereunder by either
party to the other may be effected in writing by personal delivery,
mail, overnight courier, or facsimile.  Notices shall be addressed
to the parties at the addresses set forth below, but each party may
change his or its address by written notice in accordance with this
Section 10 (a).  Notices shall be deemed communicated as of the
actual receipt or refusal of receipt.

               If to Executive:    Brian J. Martin
                              750 Lakeshore Parkway
                              Birmingham, AL 35211

               If to Company:      James A. Coggin
                              3455 Highway 80 West
                              Jackson, MS 39209                  

          (b)  Partial Invalidity.  If any provision in this
Agreement is held by a court of competent jurisdiction to be
invalid, void or unenforceable, the remaining provisions shall,
nevertheless, continue in full force and without being impaired or
invalidated in any way.

          (c)  Governing Law.  This Agreement shall be governed by
and construed in accordance with the laws of the State of
Tennessee.

          (d)  Entire Agreement.  Except for any prior grants of
options, restricted stock, or other forms of incentive compensation
evidenced by a written instrument or by an action of the Board or
Directors, this Agreement supersedes any and all other agreements,
either oral or in writing, between the parties hereto with respect
to employment of Executive by Company and contains all of the
covenants and agreements between the parties with respect to such
employment.  Each party to this Agreement acknowledges that no
representations, inducements or agreements, oral or otherwise, that
have not been embodied herein, and no other agreement, statement or
promise not contained in this Agreement, shall be valid or binding. 
Any modification of this Agreement will be effective only if it is
in writing signed by the party to be charged.

          (e)  No Conflicting Agreement.   By signing this
Agreement, Executive warrants that he is not a party to any
restrictive covenant, agreement or contract which limits the
performance of his duties and responsibilities under this Agreement
or under which such performance would constitute a breach.

          (f)  Headings.  The Section, paragraph, and subparagraph
headings are for convenience or reference only and shall not define
or limit the provisions hereof.

     IN WITNESS WHEREOF, the parties have executed this Agreement
as of the date first written above.


                                   PROFFITT'S, INC.



                                   BY: _____________________
                                        James A. Coggin
                                        President


                                   _____________________
                                   Brian J. Martin
                                   Executive

Date of Grant: January 31, 1998                        
                                                  
Grantee: Brian J. Martin

Number of shares: 20,000


                 RESTRICTED STOCK GRANT AGREEMENT
                    UNDER THE PROFFITT'S, INC.
                 1997 STOCK-BASED INCENTIVE PLAN



     PROFFITT'S, INC., a Tennessee corporation (the "Company"),
hereby grants to the person named above (the "Grantee") a
conditional grant (the "Grant") of the number of shares of common
stock of the Company listed above (the "Shares"), subject in all
respects to the terms of this agreement (the "Agreement") and the
Company's 1997 STOCK-BASED INCENTIVE PLAN (the "Plan"), which is
incorporated herein.  

     1.   Restrictions and Return Provisions.  The Shares shall be
subject to the following restrictions:

          (a)  Except as permitted in paragraph 5 of this
Agreement, neither this Grant nor the Shares issued hereunder may
be sold, assigned, transferred, exchanged, pledged, hypothecated,
or otherwise encumbered prior to delivery of a certificate for
unrestricted Shares to the Grantee pursuant to paragraph 3 of this
Agreement.  

          (b)  All rights of the Grantee to such restricted Shares
shall terminate without any payment by the Company to the Grantee,
if the Grantee voluntarily terminates employment with the Company,
or if the Company terminates the Grantee's employment for "cause,"
as defined in the Grantee's employment contract.

     2.   Lapsing of Restrictions.  The Shares covered hereby shall
vest in the following ways:

          (a) Restrictions shall lapse as a function of the
Company's achieving certain performance goals, as determined by the
Human Resources Committee of the Board of Directors (the
"Committee").  Shares shall be earned on the basis of achievement
of those goals for fiscal years 1998, 1999, and 2000.  Those
performance goals, as currently formulated, are attached as an
addendum to this agreement.  The Committee shall have the
unilateral authority to modify or change those goals and to
determine whether the goals have been achieved.  In the exercise of
such discretion, the Committee may consider any matter relevant to
those performance goals, including but not limited to,
extraordinary gains or losses, mergers and acquisitions, changes in
accounting methods, and changes in company policies.  Within 90
days after the end of each fiscal year, the Committee shall inform
the Grantee as to the number of Shares earned for that fiscal year.
The Committee's decision is conclusive and binding upon the
Grantee.

          (b)  With regard to Shares earned in accordance with
paragraph 2(a) ("Earned Shares"), 25% of such Earned Shares shall
immediately vest, and an additional 25% of such Earned Shares shall
vest at the end of each of the following three fiscal years. 

          (c)  Upon a "Change in Control" as defined in the Plan,
all Shares shall immediately vest.  

          (d) Upon the Grantee's death or disability, all remaining
Earned Shares shall immediately vest.  
     
          (e) The Committee shall have the discretionary authority
to vest any and all Shares at any time.

          (f) All Shares shall automatically vest ten (10) years
after the date of this Grant.  
  
     3.   Certificates.  The Grantee is entitled to a certificate 
representing any Shares that become fully vested, and such a
certificate shall be issued at Grantee's request.
     
     4.   General Provisions.  

          (a)  The Grantee acknowledges that the he or she shall
comply with this Agreement and applicable securities laws if he or
she decides to offer or dispose of any Shares. The Company may
require the Grantee to make any other representation and warranty
to the Company as may be appropriate or required by any law or
regulation.
          
          (b)  Nothing in this Agreement shall confer upon the
Grantee any right to continued employment with the Company.  Any
such right must be found in a separate written employment contract.

     5.   Non-transferability of Grant.  This Grant may not be
sold, assigned, transferred, exchanged, pledged, hypothecated, or
otherwise encumbered, other than by will or by the laws of descent
and distribution.  

     6.   Withholding.  

          (a)  Prior to the delivery of certificates representing
unrestricted Shares under paragraph 3, the Grantee shall remit to
the Company an amount sufficient to satisfy any federal, state or
local tax-withholding requirements. The Grantee may satisfy the
withholding requirement in whole or in part by electing to have the
Company withhold Shares having a value equal to the amount required
to be withheld.  The value of the Shares to be withheld shall be
the fair market value, as determined by the Committee, of the stock
on the date that the amount of tax to be withheld is determined
(the "Tax Date").  Such election must be made prior to the Tax Date
and must comply with all applicable securities laws and other legal
requirements, as interpreted by the Committee.  
          
          (b)  The Company reserves the right to make whatever
further arrangements it deems appropriate for the withholding of
any taxes in connection with any transaction contemplated by this
Agreement.

     7.  Adjustments in Shares.  In the event of any change in the
outstanding common stock by reason of a stock dividend or
distribution, recapitalization, merger, consolidation, stock split,
combination of shares, exchange of shares, or the like, the
Committee shall make equitable adjustments to the Shares.   
     
     8.  Tax Elections.  The Grantee may make an election in
accordance with Section 83(b) of the Internal Revenue Code to
include in the Grantee's gross income the value of the Shares in
the year of this agreement. 

     9.   Merger and Amendment.  This Agreement supersedes any
other agreement, written or oral, between the parties with respect
to the subject matter hereof.  This Agreement may only be amended
with the consent of the Committee and a written instrument executed
by the Company and the Grantee.

     10.  Grantee Acknowledgment.  Grantee acknowledges receipt of
a copy of the Plan, and represents that he or she is familiar with
the terms and provisions thereof, and hereby accepts this Grant
subject to all the terms and provisions thereof.  Grantee hereby
agrees to accept as binding the decisions and interpretations of
the Committee upon any question arising under this Agreement or the
Plan.

                              PROFFITT'S, INC.


                              By:  ____________________________________
                              Its: President

     

                              ____________________________________
                              Brian J. Martin
                              Grantee

                       EMPLOYMENT AGREEMENT

     This Employment Agreement ("Agreement") is entered into as of
the 2nd day of February 1998, by and between Proffitt's, Inc. (the
"Company"), and Donald E. Wright ("Executive").

     Company and Executive agree as follows:

     1.   Employment. Company hereby employs Executive as Senior
Vice President of Finance and Accounting of Company or in such
other capacity with Company and its subsidiaries as Company's Board
of Directors shall designate.

     2.   Duties.  During his employment, Executive shall devote
substantially all of his working time, energies, and skills to the
benefit of Company's business.  Executive agrees to serve Company
diligently and to the best of his ability and to use his best
efforts to follow the policies and directions of Company's Board of
Directors.

     3.   Compensation.  Executive's compensation and benefits
under this Agreement shall be as follows:

          (a)  Base Salary.  Company shall pay Executive a base
salary ("Base Salary") at a rate of no less than $280,000 per year. 
Executive's Base Salary shall be paid in installments in accordance
with Company's normal payment schedule for its senior management. 
All payments shall be subject to the deduction of payroll taxes and
similar assessments as required by law.

          (b)  Bonus.  In addition to the Base Salary, Executive
shall be eligible, as long as he holds the position stated in
paragraph 1, for a yearly cash bonus of up to 50% of Base Salary
based upon his performance in accordance with specific annual
objectives, set in advance, all as approved by the Board of
Directors.  Executive's bonus for fiscal year ending January 31,
1998, shall be calculated on the basis of his Base Salary in effect
during fiscal year 1997.

          (c)  Incentive Compensation.  Executive is hereby granted
a non-qualified option ("Option") to purchase twenty-five thousand
(25,000) shares of Company common stock at an option price equal to
the closing price of the stock on February 2, 1998, as reported in
the Wall Street Journal.  This Option is granted pursuant to
Company's 1994 Long-Term Incentive Plan ("1994 Plan"), and shall be
subject to the terms and conditions thereof.  The Option shall be
exercisable on or after February 2, 1998, (the "Grant Date") to the
extent of 20% of the shares covered thereby; exercisable to the
extent of an additional 20% of the shares covered thereby on and
after the first anniversary of the Grant Date; exercisable to the
extent of an additional 20% of the shares covered thereby on and
after the second anniversary of the Grant  Date; exercisable to the
extent of an additional 20% of the shares covered thereby on an
after the third anniversary of the Grant Date; and exercisable to
the extent of any remaining shares on and after the fourth
anniversary of the Grant Date; provided, however, that no portion
of the Option shall be exercisable any earlier than six months from
the Grant Date.  The Option may be exercised (as provided in the
1994 Plan) up to ten (10) years from the Grant Date.  Any portion
of the Option not exercised within said ten (10) year period shall
expire.  

          (d)  Effect of Change of Control on Options.  In the
event of a Change of Control (as defined in the Company's 1994
Plan), any Options granted to Executive prior to such Change of
Control shall immediately vest.

          (e)  Service Award.  As compensation for his services,
Company shall issue 5,000 shares of Company stock to Executive as
soon as practicable after each of the first three anniversary dates
of Executive's first date of employment with Company (for a total
of 15,000 shares), provided that Executive remains employed by
Company on such dates.  In the event that Executive's employment is
terminated by Company, 15,000 shares of stock, less any amounts
already awarded under this Section 3(e), shall be awarded to
Executive as soon as practicable after termination. 

     4.   Insurance and Benefits.  Company shall allow Executive to
participate in each employee benefit plan and to receive each
executive benefit that Company provides for senior executives at
the level of Executive's position.

     5.   Term. The term of this Agreement shall be for three
years, provided, however, that Company may terminate this Agreement
at any time upon thirty (30) days' prior written notice (at which
time this Agreement shall terminate except for Section 9, which
shall continue in effect as set forth in Section 9).  In the event
of such termination by Company, Executive shall be entitled to
receive his Base Salary (at the rate in effect at the time of
termination) through the end of the term of this Agreement.  Such
Base Salary shall be paid thereafter in regular payroll
installments.    

     In addition, this Agreement shall terminate upon the death of
Executive, except as to: (a) Executive's estate's right to exercise
any unexercised stock options pursuant to Company's stock option
plan then in effect, (b) other entitlements under this contract
that expressly survive death, and (c) any rights which Executive's
estate or dependents may have under COBRA or any other federal or
state law or which are derived independent of this Agreement by
reason of his participation in any employee benefit arrangement or
plan maintained by Company.

     6.  Termination by Company for Cause.  (a)  Company shall have
the right to terminate Executive's employment under this Agreement
for cause, in which event no salary or bonus shall be paid after
termination for cause.  Termination for cause shall be effective
immediately upon notice sent or given to Executive.  For purposes
of this Agreement, the term "cause" shall mean and be strictly
limited to:  (i) conviction of Executive, after all applicable
rights of appeal have been exhausted or waived, for any crime that
materially discredits Company or is materially detrimental to the
reputation or goodwill of Company; (ii) commission of any material
act of fraud or dishonesty by Executive against Company or
commission of an immoral or unethical act that materially reflects
negatively on Company, provided that Executive shall first be
provided with written notice of the claim and with an opportunity
to contest said claim before the Board of Directors; or (iii)
Executive's material breach of his obligations under paragraph 2 of
the Agreement, as so determined by the Board of Directors.  

          (b)  In the event that Executive's employment is
terminated, Executive agrees to resign as an officer and/or
director of Company (or any of its subsidiaries or affiliates),
effective as of the date of such termination, and Executive agrees
to return to Company upon such termination any of the following
which contain confidential information: all documents, instruments,
papers, facsimiles, and computerized information which are the
property of Company or such subsidiary or affiliate.

      7.  Change in Control. If Executive's employment is
terminated primarily as a result of a Change in Control of Company
or a Potential Change in Control of Company, as defined
below, Executive shall receive his Base Salary then in effect for
a period of three years or through the end of the term of this
Agreement, whichever is longer. In addition, in the event of a
Change in Control or a Potential Change in Control of Company,
Executive may terminate this Agreement for "cause" and be entitled
to receive his Base Salary for a period of three years or through
the end of the term of this Agreement, whichever is longer.  The
term "cause" for this purpose shall be strictly limited to the
following two circumstances: (a) Company has required Executive to
relocate from the greater Birmingham, Alabama area or (b) Company
has materially reduced Executive's responsibilities so that a
reasonable person would view the changes as a material demotion.  

     As used herein, the term "Change in Control" means the
happening of any of the following:

          (a)  Any person or entity, including a "group" as defined
in Section 13(d)(3) of the Securities Exchange Act of 1934, as
amended, other than Company, a subsidiary of Company, or any
employee benefit plan of Company or its subsidiaries, becomes the
beneficial owner of Company's securities having 25 percent or more
of the combined voting power of the then outstanding securities of
Company that may be cast for the election for directors of Company
(other than as a result of an issuance of securities initiated by
Company in the ordinary course of business); or

          (b)  As the result of, or in connection with, any cash
tender or exchange offer, merger or other business combination,
sale of assets or contested election, or any combination of the
foregoing transactions, less than a majority of the combined voting
power of the then outstanding securities of Company or any
successor corporation or entity entitled to vote generally in the
election of directors of Company or such other corporation or
entity after such transaction, are held in the aggregate by holders
of Company's securities entitled to vote generally in the election
of directors of Company immediately prior to such transactions; or

          (c)  During any period of two consecutive years,
individuals who at the beginning of any such period constitute the
Board of Directors of Company cease for any reason to constitute at
least a majority thereof, unless the election, or the nomination
for election by Company's stockholders, of each director of Company
first elected during such period was approved by a vote of at least
two-thirds of the directors of Company then still in office who
were directors of Company at the beginning of any such period.

     As used herein, the term "Potential Change in Control" means
the happening of any of the following:

          (a)  The approval by stockholders of an agreement by
Company, the consummation of which would result in a Change of
Control of Company; or

          (b)  The acquisition of beneficial ownership, directly or
indirectly, by any entity, person or group (other than Company, a
wholly-owned subsidiary thereof or any employee benefit plan of
Company or its subsidiaries (including any trustee of such plan
acting as trustee)) of securities of Company representing 5 percent
or more of the combined voting power of Company's outstanding
securities and the adoption by the Board of Directors of Company of
a resolution to the effect that a Potential Change in Control of
Company has occurred for purposes of this Agreement.

     8.   Disability.  If Executive becomes disabled at any time
during the term of this Agreement, he shall after he becomes
disabled continue to receive all payments and benefits provided
under the terms of this Agreement for a period of twelve
consecutive months, or for the remaining term of this Agreement
(but not less than six months), whichever period is shorter.  For
purposes of this Agreement, the term "disabled" shall mean the
inability of Executive (as the result of a physical or mental
condition) to perform the duties of his position under this
Agreement with reasonable accommodation and which inability is
reasonably expected to last at least one (1) full year.

     9.  Non-competition; Unauthorized Disclosure.

          (a)  Non-competition.  During the period Executive is
employed under this Agreement, and for a period of one year
thereafter, Executive:

               (i)  shall not engage in any activities, whether as
employer, proprietor, partner, stockholder (other than the holder
of less than 5% of the stock of a corporation the securities of
which are traded on a national securities exchange or in the
over-the-counter market), director, officer, employee or otherwise,
in competition with (i) the businesses conducted at the date hereof
by Company or any subsidiary or affiliate, or (ii) any business in
which Company or any subsidiary or affiliate is substantially
engaged at any time during the employment period;

               (ii) shall not do business with any vendor that is
one of the top 100 vendors of the businesses conducted by Company
or its affiliates at the date hereof or at any time during the term
of this Agreement; and 

               (iii) shall not induce or attempt to persuade any
employee of Company or any of its divisions, subsidiaries or then
present affiliates to terminate his or his employment relationship.

          (b)  Unauthorized Disclosure.  During the period
Executive is employed under this Agreement, and for a further
period of one year thereafter, Executive shall not, except as
required by any court or administrative agency, without the written
consent of the Board of Directors, or a person authorized thereby,
disclose to any person, other than an employee of Company or a
person to whom disclosure is reasonably necessary or appropriate in
connection with the performance by Executive of his duties as an
executive for Company, any confidential information obtained by his
while in the employ of Company; provided, however, that
confidential information shall not include any information now
known or which becomes known generally to the public (other than as
a result of unauthorized disclosure by Executive).

          (c)  Scope of Covenants; Remedies.  The following
provisions shall apply to the covenants of Executive contained in
this Section 9:

               (i)  the covenants contained in paragraph (i) and
(ii) of Section 9(a) shall apply within all the territories in
which Company or its affiliates or subsidiaries are actively
engaged in the conduct of business while Executive is employed
under this Agreement;

               (ii) without limiting the right of Company to pursue
all other legal and equitable remedies available for violation by
Executive of the covenants contained in this Section 9, it is
expressly agreed by Executive and Company that such other remedies
cannot fully compensate Company for any such violation and that
Company shall be entitled to injunctive relief to prevent any such
violation or any continuing violation thereof; provided, however,
Company shall be entitled to injunctive relief only to protect
itself from unfair competition of the type protected under
Tennessee law.

               (iii)     each party intends and agrees that if, in
any action before any court or agency legally empowered to enforce
the covenants contained in this Section 9, any term,
restriction, covenant or promise contained therein is found to be
unreasonable and accordingly unenforceable, then such term,
restriction, covenant or promise shall be deemed modified to the
extent necessary to make it enforceable by such court or agency;
and

               (iv) the covenants contained in this Section 9 shall
survive the conclusion of Executive's employment by Company. 

     10.  General Provisions.

          (a)  Notices.  Any notice to be given hereunder by either
party to the other may be effected in writing by personal delivery,
mail, overnight courier, or facsimile.  Notices shall be addressed
to the parties at the addresses set forth below, but each party may
change his or its address by written notice in accordance with this
Section 10 (a).  Notices shall be deemed communicated as of the
actual receipt or refusal of receipt.

     If to Executive:    Donald E. Wright
                    750 Lakeshore Parkway
                    Birmingham, AL 35211

     If to Company:      Brian J. Martin
                    750 Lakeshore Parkway
                    Birmingham, AL 35211

          (b)  Partial Invalidity.  If any provision in this
Agreement is held by a court of competent jurisdiction to be
invalid, void or unenforceable, the remaining provisions shall,
nevertheless, continue in full force and without being impaired or
invalidated in any way.

          (c)  Governing Law.  This Agreement shall be governed by
and construed in accordance with the laws of the State of
Tennessee.

          (d)  Entire Agreement.  Except for any prior grants of
options, restricted stock, or other forms of incentive compensation
evidenced by a written instrument or by an action of the Board or
Directors, this Agreement supersedes any and all other agreements,
either oral or in writing, between the parties hereto with respect
to employment of Executive by Company and contains all of the
covenants and agreements between the parties with respect to such
employment.  Each party to this Agreement acknowledges that no
representations, inducements or agreements, oral or otherwise, that
have not been embodied herein, and no other agreement, statement or
promise not contained in this Agreement, shall be valid or binding. 
Any modification of this Agreement will be effective only if it is
in writing signed by the party to be charged.

          (e)  No Conflicting Agreement.   By signing this
Agreement, Executive warrants that he is not a party to any
restrictive covenant, agreement or contract which limits the
performance of his duties and responsibilities under this Agreement
or under which such performance would constitute a breach.

          (f)  Headings.  The Section, paragraph, and subparagraph
headings are for convenience or reference only and shall not define
or limit the provisions hereof.

     IN WITNESS WHEREOF, the parties have executed this Agreement
as of the date first written above.


                                   PROFFITT'S, INC.


                                   BY: _____________________
                                        Brian J. Martin
                                        Executive Vice President



                                   _____________________
                                   Donald E. Wright
                                   Executive

Date of Grant: January 31, 1998                        
                                                  
Grantee: Donald Wright

Number of shares: 10,000


                 RESTRICTED STOCK GRANT AGREEMENT
                    UNDER THE PROFFITT'S, INC.
                 1997 STOCK-BASED INCENTIVE PLAN



     PROFFITT'S, INC., a Tennessee corporation (the "Company"),
hereby grants to the person named above (the "Grantee") a
conditional grant (the "Grant") of the number of shares of common
stock of the Company listed above (the "Shares"), subject in all
respects to the terms of this agreement (the "Agreement") and the
Company's 1997 STOCK-BASED INCENTIVE PLAN (the "Plan"), which is
incorporated herein.  

     1.   Restrictions and Return Provisions.  The Shares shall be
subject to the following restrictions:

          (a)  Except as permitted in paragraph 5 of this
Agreement, neither this Grant nor the Shares issued hereunder may
be sold, assigned, transferred, exchanged, pledged, hypothecated,
or otherwise encumbered prior to delivery of a certificate for
unrestricted Shares to the Grantee pursuant to paragraph 3 of this
Agreement.  

          (b)  All rights of the Grantee to such restricted Shares
shall terminate without any payment by the Company to the Grantee,
if the Grantee voluntarily terminates employment with the Company,
or if the Company terminates the Grantee's employment for "cause,"
as defined in the Grantee's employment contract.

     2.   Lapsing of Restrictions.  The Shares covered hereby shall
vest in the following ways:

          (a) Restrictions shall lapse as a function of the
Company's achieving certain performance goals, as determined by the
Human Resources Committee of the Board of Directors (the
"Committee").  Shares shall be earned on the basis of achievement
of those goals for fiscal years 1998, 1999, and 2000.  Those
performance goals, as currently formulated, are attached as an
addendum to this agreement.  The Committee shall have the
unilateral authority to modify or change those goals and to
determine whether the goals have been achieved.  In the exercise of
such discretion, the Committee may consider any matter relevant to
those performance goals, including but not limited to,
extraordinary gains or losses, mergers and acquisitions, changes in
accounting methods, and changes in company policies.  Within 90
days after the end of each fiscal year, the Committee shall inform
the Grantee as to the number of Shares earned for that fiscal year.
The Committee's decision is conclusive and binding upon the
Grantee.

          (b)  With regard to Shares earned in accordance with
paragraph 2(a) ("Earned Shares"), 25% of such Earned Shares shall
immediately vest, and an additional 25% of such Earned Shares shall
vest at the end of each of the following three fiscal years. 

          (c)  Upon a "Change in Control" as defined in the Plan,
all Shares shall immediately vest.  

          (d) Upon the Grantee's death or disability, all remaining
Earned Shares shall immediately vest.  
     
          (e) The Committee shall have the discretionary authority
to vest any and all Shares at any time.

          (f) All Shares shall automatically vest ten (10) years
after the date of this Grant.  
  
     3.   Certificates.  The Grantee is entitled to a certificate 
representing any Shares that become fully vested, and such a
certificate shall be issued at Grantee's request.
     
     4.   General Provisions.  

          (a)  The Grantee acknowledges that the he or she shall
comply with this Agreement and applicable securities laws if he or
she decides to offer or dispose of any Shares. The Company may
require the Grantee to make any other representation and warranty
to the Company as may be appropriate or required by any law or
regulation.
          
          (b)  Nothing in this Agreement shall confer upon the
Grantee any right to continued employment with the Company.  Any
such right must be found in a separate written employment contract.

     5.   Non-transferability of Grant.  This Grant may not be
sold, assigned, transferred, exchanged, pledged, hypothecated, or
otherwise encumbered, other than by will or by the laws of descent
and distribution.  

     6.   Withholding.  

          (a)  Prior to the delivery of certificates representing
unrestricted Shares under paragraph 3, the Grantee shall remit to
the Company an amount sufficient to satisfy any federal, state or
local tax-withholding requirements. The Grantee may satisfy the
withholding requirement in whole or in part by electing to have the
Company withhold Shares having a value equal to the amount required
to be withheld.  The value of the Shares to be withheld shall be
the fair market value, as determined by the Committee, of the stock
on the date that the amount of tax to be withheld is determined
(the "Tax Date").  Such election must be made prior to the Tax Date
and must comply with all applicable securities laws and other legal
requirements, as interpreted by the Committee.  
          
          (b)  The Company reserves the right to make whatever
further arrangements it deems appropriate for the withholding of
any taxes in connection with any transaction contemplated by this
Agreement.

     7.  Adjustments in Shares.  In the event of any change in the
outstanding common stock by reason of a stock dividend or
distribution, recapitalization, merger, consolidation, stock split,
combination of shares, exchange of shares, or the like, the
Committee shall make equitable adjustments to the Shares.   
     
     8.  Tax Elections.  The Grantee may make an election in
accordance with Section 83(b) of the Internal Revenue Code to
include in the Grantee's gross income the value of the Shares in
the year of this agreement. 

     9.   Merger and Amendment.  This Agreement supersedes any
other agreement, written or oral, between the parties with respect
to the subject matter hereof.  This Agreement may only be amended
with the consent of the Committee and a written instrument executed
by the Company and the Grantee.

     10.  Grantee Acknowledgment.  Grantee acknowledges receipt of
a copy of the Plan, and represents that he or she is familiar with
the terms and provisions thereof, and hereby accepts this Grant
subject to all the terms and provisions thereof.  Grantee hereby
agrees to accept as binding the decisions and interpretations of
the Committee upon any question arising under this Agreement or the
Plan.

                              PROFFITT'S, INC.


                              By:  ____________________________________
                              Its: Executive Vice President

     

                              ____________________________________
                              Donald Wright
                              Grantee



                            AGREEMENT

     THIS AGREEMENT is made and entered into as of this 29th day of
October, 1997 by and between Stanton J. Bluestone ("Bluestone"),
Carson Pirie Scott & Co., an Illinois corporation ("CPS"), and
Proffitt's, Inc. a Tennessee corporation (the "Company").

                           WITNESSETH:

     WHEREAS, CPS and Bluestone are parties to that certain
Employment Agreement dated as of March 25, 1996, pursuant to which
Bluestone has agreed to perform certain duties for the benefit of
CPS; and

     WHEREAS, CPS and the Company are contemplating a transaction
(the "Pr Transaction7) pursuant to which the Company would acquire
control of CPS; and

     WHEREAS, in connection with the Proposed Transaction, it is
the desire of CPS and Bluestone that Bluestone continue as an
employee of CPS pursuant to the terms and conditions set forth in
the Employment Agreement attached hereto (the "Revised Employment
Agreement"); and

     WHEREAS, in the event the Proposed Transaction is consummated
prior to April 15, 1998, CPS, the Company and Bluestone shall
execute and deliver the Revised Employment Agreement, and in the
event the Proposed Transaction is not consummated prior to such
date, this Agreement shall be null and void and of no effect,
except as otherwise provided herein.

     NOW, THEREFORE, in consideration of the premises and the
mutual covenants and agreements contained herein, the parties
hereto agree as follows:

     1.   Revised Employment Agreement.  In the event the Proposed
Transaction is consummated on or before April 15, 1998, CPS, the
Company and Bluestone shall execute and deliver at the closing of
the Proposed Transaction (the "Closing") the Revised Employment
Agreement.

     2.   Effectiveness of Agreement.  In the event the Closing
does not occur on or prior to April 15, 1998, this Agreement, and
the obligations and rights hereunder, shall be null and void and of
no effect, except as otherwise provided herein.

     3.   Expense Reimbursement. CPS shall promptly upon request of
Bluestone reimburse Bluestone for all reasonable expenses
(including reasonable accountants', attorneys' and advisors' fees)
incurred in connection with the preparation and negotiation of this
Agreement and the Revised Employment Agreement.  Notwithstanding
the provisions of Section 2, above, this Section 3 shall survive
the termination hereof.

     4.   Miscellaneous.

          a)   Governing Law.  This Agreement shall be governed by
               and construed in accordance with the laws of
               Wisconsin.

          b)   Counterparts.  This Agreement may be executed in
               one or more counterparts, each of which shall be
               deemed on original but all of which shall
               constitute one and the same instrument.

     IN WITNESS WHEREOF, the parties hereto have executed and
delivered this Agreement as of the day and year first written
above.

                                   COMPANY:

                                   PROFFITT'S, INC.

                                   By:
___________________________________
                                                                  (Title)

                                   CPS:

                                   CARSON PIRIE SCOTT & CO.

                                   By:
___________________________________
                                                            
(Title)

                                   _________________________________
                                   Stanton J. Bluestone




                       EMPLOYMENT AGREEMENT


     THIS EMPLOYMENT AGREEMENT is made and entered into this _____
day of ____________, 1998, by and between Carson Pirie Scott & Co.,
an Illinois corporation (the "Company"), Stanton J. Bluestone
("Executive") and Proffitt's, Inc., a Tennessee corporation
("Proffitt's).

                           WITNESSETH:

     WHEREAS, Executive has been employed by the Company, pursuant
to that certain Employment Agreement dated as of March 25, 1996
between the Company and Executive (the "Previous Employment
Agreement"); and

     WHEREAS, Proffitt's has acquired a controlling interest in the
Company and desires to continue to employ Executive, and Executive
desires to continue to be employed by the Company, in accordance
with the terms and provisions herein contained; and

     WHEREAS, in connection with the transaction between the
Company and Proffitt's and in consideration for Executive agreeing
to remain as an employee of the Company, Proffitt's has agreed to
guaranty the obligations of the Company hereunder; and

     WHEREAS, the parties hereto desire that this Agreement
supersede and replace the Previous Employment Agreement in its
entirety.

     NOW, THEREFORE, in consideration of the premises and the
mutual covenants and agreements herein contained, the parties
hereto hereby agree as follows:

     1.    Employment.

     (a)  The Company hereby employs Executive, and Executive
hereby accepts employment, on the terms and subject to the
conditions contained herein.

     (b)  Executive shall serve as the Chairman of the Company,
Special Consultant to the Chief Executive Officer of the Company
and as a Director of the Company and of Proffitt's, faithfully and
to the best of his ability, under the direction of the Company's
Board of Directors (the "Board of Directors") and, in such
capacities, shall perform such duties and exercise such power and
authority as may from time to time be delegated to him by the Board
of Directors consistent with his status. The Company shall be
operated as a subsidiary of Proffitt's. Executive shall perform his
duties from his current office location or from a location no more
than twenty-five (25) miles therefrom.

     (c)  Excluding periods of vacation and sick leave to which
Executive is entitled, Executive shall devote his full business
time and attention and his best efforts to the performance 
of his duties hereunder; provided, that Executive may take
reasonable amounts of time to serve on corporate, civic or
charitable boards or committees or other similar activities.

     2.   Term.

     The term of the employment of Executive under this Agreement
(the "Employment Term") shall commence as of the date hereof and
shall continue, unless sooner terminated under Section 11 hereof,
until January 29, 1999, unless extended by the written agreement of
the parties.

     3.   Salary.

     (a)  During the Employment Term and subject to Section 5
hereof, Executive shall be paid a salary at the rate equal to the
sum of Eight Hundred Thousand Dollars ($800,000) per annum plus the
greater of (i) Two Hundred Forty Thousand Dollars ($240,000) or
(ii) Executive's bonus paid to him for the fiscal year of the
Company ending January 31, 1998 (the "Annual Base Salary"), payable
in equal disbursements and in accordance with the Company's
customary payroll practices in effect from time to time.
Executive's Annual Base Salary shall not be reduced at any time
during the Employment Term.

     4.   Bonus.

     (a)  In addition to Annual Base Salary, Executive shall be
eligible to receive, subject to the provisions of Section 5 hereof,
for the period ending January 29, 1999, an annual bonus (the
"Annual Bonus") in an amount not to exceed sixty percent (60%) of
Executive's Annual Base Salary in any such fiscal year.

     (b)       A formula for determining Executive's Annual Bonus
for each fiscal year shall be agreed upon for each fiscal year by
Executive and the Company, and shall be based upon the results of
the Company for such fiscal year as compared with the projected
results therefor or such other criteria as may be agreed upon in
writing by Executive and the Company.  Such formula shall be
substantially similar to the formula most recently used by the
Company to determine Executive's Annual Bonus.

     (c)  The Annual Bonus, if and to the extent earned in
accordance with the formula provided for in Section 4(b) hereof,
shall be paid to Executive within ninety (90) days after the end of
such fiscal year for which such Annual Bonus is awarded; provided,
however, that in the event the audited consolidated financial
statements of the Company have not been issued by the Company
within such ninety (90) day period, such Annual Bonus shall be paid
within ten (10) days after the issuance of such consolidated
financial statements.

     5.   Election to Defer.

     At the request of Executive, the Company shall defer, for such
period of time as Executive may request at the time of such
deferral, the payment of all or any portion of any Annual Base
Salary and Annual Bonus not yet earned by Executive under this
Agreement; provided, however that in no event shall Executive defer
the commencement of such payments beyond April 30, 1999.  Each such
deferred payment shall accrue simple interest (on the basis of
360-day year), from the date it would have been paid if no election
had been made until the date of actual payment, at the rate of
interest per annum reported in the Wall Street Journal, from time
to time as the "Prime Rate" or at such other rate as may be agreed
to by the Company and Executive (the "Interest Rate").  Any amount
deferred pursuant to this Section 5, and interest thereon, shall be
prepayable in whole or in part, without penalty, at any time at the
option of the Company. The rights of Executive to the payment of
the amounts pursuant to this Section 5 shall be no greater than the
rights of an unsecured general creditor of the Company and may not
be assigned, pledged or otherwise transferred by him during his
lifetime to any person, whether by operation of law or otherwise,
and shall not be subject to execution, attachment or similar
proceeding.  By written notice delivered to the Company, Executive
may designate (or change a prior designation of) one or more
beneficiaries (or his estate) to receive payment hereunder in the
event of his death.

     6.   Employee Benefits and Options.

     (a)  Executive shall be entitled to participate, at the
highest participation level available to executives, including such
participation levels as may be determined by seniority, in any and
all life insurance, medical insurance and other employee benefit
plans within the meaning of Section 3(3) of the Employee Retirement
Income Security Act of 1974, as amended ("ERISA"), which are made
available by the Company to executives of the Company from time to
time. The employee benefits provided to Executive hereunder shall
not be materially less than the benefits provided to him while
employed under the Previous Employment Agreement.

     (b)  In addition, subject to Executive's satisfactory
completion of any and all required physical examinations, during
the Employment Term the Company shall pay the premium for and
maintain in effect an unrated term life insurance policy on the
life of Executive in an amount equal to $1,000,000, reduced by the
amount of insurance coverage provided by the Company to Executive
under any other plan, policy or arrangement.  At Executive's
option, Executive may elect to pay the excess of the cost of a
rated term life insurance policy over an unrated term life
insurance policy in order to obtain a rated term life insurance
policy equal to the sum of insurance provided above from time to
time.  Executive shall be the owner of the life insurance policy
described in this Section 6(b) and shall have sole authority to
designate (or change a prior designation) one or more beneficiaries
(or his estate) under such policy.

     (c)  During the Employment Term, Executive shall be entitled
to participate in all incentive, savings and retirement plans,
practices, policies and programs of the Company. Notwithstanding
anything to the contrary contained in the Carson Pirie Scott & Co.
1993 Stock Incentive Plan (the "Equity Plan") or any document or
agreement in connection therewith, all stock options or other
securities granted to Executive under the Equity Plan prior to the
date hereof shall vest on the date hereof.

     (d)  As of the date of this Agreement ("Grant Date"),
Proffitt's grants to Executive an option to purchase 60,000 shares
of the common stock of Proffitt's (the "Option") under Proffitt's
1997 Stock-Based Incentive Plan.  The exercise price of the Option
shall be equal to the closing price of the Company's stock on the
Grant Date or, if the Grant Date is not a business day, the price
at the end of the first business day following the Grant Date. The
Option shall be subject to all the terms and conditions of the 1997
Stock-Based Incentive Plan, except as otherwise provided herein. 
The Option shall be exercisable on or after the Grant Date to the
extent of 20% of the shares covered thereby; exercisable to the
extent of an additional 20% of the shares covered thereby on and
after the first anniversary of the Grant Date; exercisable to the
extent of an additional 20% of the shares covered thereby on and
after the second anniversary of the Grant Date; exercisable to the
extent of an additional 20% of the shares covered thereby on and
after the third anniversary of the Grant Date; and exercisable to
the extent of any remaining shares on and after the fourth
anniversary of the Grant Date; provided, however, that the Option
shall be 100% exercisable in the event that Executive terminates
employment with Company.

     (e)  Notwithstanding anything to the contrary contained in the
Option or any options of Executive to acquire shares in the Company
converted into options of Proffitt's, all such options shall be
exercisable until one (1) year following the termination of
Executive's employment hereunder or until one (1) year after he
ceases to be a director of Proffitt's, whichever is later.

     7.   Transportation.

     In recognition of the fact that Executive shall be required to
travel by automobile for the purpose of visiting the Company's
various stores, examining potential sites for new stores and
attending meetings and other activities in the performance of his
duties hereunder, the Company shall provide Executive with a
monthly allowance for a late model luxury class automobile,
consistent with the allowance provided by the Company under the
Previous Employment Agreement, which may be used at Executive's
discretion.

     8.   Expense Reimbursement.

     The Company, upon the submission of proper written vouchers by
Executive, shall reimburse Executive promptly for all reasonable
and necessary expenses incurred by Executive incident to the
performance of his duties hereunder, in accordance with such
policies as may from time to time be established by the Board of
Directors.

     9.   Vacation.

     During the Employment Term, Executive shall be entitled to
four (4) weeks of paid vacation in each fiscal year of the Company. 
Executive may accumulate up to two (2) weeks of vacation in each
fiscal year to be used at Executive's discretion at any time and
from time to time during the Employment Term.  Any vacation in
excess of two (2) weeks which is not used by Executive in a fiscal
year shall be forfeited.  For purposes of determining Executive's
accrued vacation for the purpose of Section 12 hereof only,
Executive's vacation shall be deemed to accrue ratably on a monthly
basis on the first day of each month in the Company's fiscal year.

     10.  Total Disability of Executive.

     For purposes of this Agreement, the term "Total Disability"
shall mean the inability of Executive to perform Executive's duties
with the Company on a full-time basis for one hundred eighty (180)
consecutive days or an aggregate of two hundred ten (210) days in
any consecutive twelve (12) month period, as a result of incapacity
due to mental or physical illness or injury which is determined to
be total and permanent by a physician selected by the Company or
its insurers and acceptable to Executive or Executive's legal
representative, provided if the parties are unable to agree on a
physician to make such determination, the parties shall request the
Dean of the Medical College of Wisconsin to choose such physician.

     11.  Termination.

     (a)  Notwithstanding anything to the contrary contained in
this Agreement, the Company, by written notice to Executive, shall
at all times have the right to terminate the employment of
Executive hereunder for "Cause."  A termination for Cause is a
termination evidenced by a resolution adopted in good faith by a
majority of the Board of Directors that Executive (i) willfully
failed to substantially perform his duties under Section 1, above,
(other than a failure resulting from Executive's incapacity due to
physical or mental illness or injury), (ii) committed acts of
fraud, embezzlement, theft or dishonesty, as determined by a final
judgment or order of a court of competent jurisdiction, or (iii)
committed acts which constitute a felony or misdemeanor as
determined by a final judgment or order of a court of competent
jurisdiction and which, in the reasonable opinion of the Board of
Directors, involve moral turpitude and have caused material
embarrassment to the Company; provided, however, that no
termination of Executive's employment shall be for Cause as set
forth in (i), above, until (a) Executive shall have had at least
forty-five (45) days to cure any conduct or act alleged to provide
Cause for termination after a written notice of demand has been
delivered to Executive specifying in detail the manner in which
Executive's conduct violates this Agreement, and (b) Executive
shall have been provided an opportunity to be heard by the Board of
Directors (with the assistance of Executive's counsel if Executive
so desires). No act, or failure to act, on Executive's part, shall
be considered "willful" unless he has acted or failed to act
without reasonable belief that his action or failure to act was in
the best interest of the Company. Any termination of Executive's
employment by the Company other than pursuant to this Section 11(a)
or Sections 11(b) or 11(c), below, shall be deemed to have been
made "without Cause."

     (b)  Notwithstanding anything to the contrary contained in
this Agreement, the Company, by written notice to Executive, shall
have the right to terminate the employment of Executive under this
Agreement at any time in the event of Executive's Total Disability.

     (c)  Executive's employment under this Agreement shall
automatically terminate upon Executive's death.

     (d)  Executive may voluntarily terminate his employment
hereunder at any time for any reason.


     (e)  Notice of Termination.  Any termination by the Company or
by Executive (other than by death of Executive) shall be
communicated by Notice of Termination to the other in accordance
with Section 22 hereof. For purposes of this Agreement, a "Notice
of Termination" shall mean a written notice which (i) indicates the
specific termination provision in this Agreement relied upon, and
(ii) to the extent applicable, sets forth in reasonable detail the
facts and circumstances claimed to provide a basis for termination
of Executive's employment under the provision so indicated. For
purposes of this Agreement, no purported termination of employment
shall be effective without such Notice of Termination.

     12.  Payments Upon Termination.

     (a)  If the employment of Executive hereunder shall be
terminated for any reason, the Company shall make the following
payments and take the following actions:

          (i)  pay Executive within fifteen (15) days after the
     date of the termination of employment a lump sum in cash equal
     to the sum of the following:

               a)   the product of Executive's Annual Base Salary
multiplied by 3.0;

               b)   the sum of the following (1) the product of
          thirty percent (30%) of the Annual Base Salary (the
          "Midpoint Bonus") multiplied by a fraction the numerator
          of which is the number of days Executive was employed by
          the Company during the fiscal year in which Executive's
          employment with the Company is terminated and the
          denominator of which is 365, except that the amount set
          forth in this subsection (1) shall not be paid if
          Executive is employed hereunder through January 29, 1999
          and is paid a bonus pursuant to Section 4, above,
          provided however, that nothing contained herein shall
          affect Executive's right to receive the product of the
          Midpoint Bonus multiplied by 3.0 plus (2) the product of
          the Midpoint Bonus multiplied by 3.0;

          (ii) pay Executive within fifteen (15) days after the
     date of termination of employment a lump sum in cash equal to
     the sum of (A) any unvested amount in Executive's Post- 1990
     Matched Contribution Account under the Carson Pirie Scott &
     Co. Savings Plan; and (B) the actuarial equivalent, determined
     as of the date of termination of employment, of any unvested
     accrued benefit under the Carson Pirie Scott & Co. Pension
     Plan (using actuarial assumptions no less favorable to
     Executive than the actuarial assumptions used for the
     determination of benefits in effect under such plan
     immediately prior to the date hereof,

          (iii)     for 36 months after the date of termination of
     employment or such longer term as may be provided by the
     appropriate plan (the "Extended Benefits Period"), program,
     practice, or policy, continue benefits to Executive, and if
     applicable, to Executive's family, at the Company's expense,
     at least equal to those benefits which would have been
     provided to them in accordance with the Company's health and
     welfare plans, including, without limitation, accruals under
     the SERP, medical, dental, life insurance, long-term
     disability plans and automobile reimbursement plan pursuant to
     Section 7, above, as if Executive's employment had not been
     terminated;

          (iv) credit Executive with additional hours of benefit
     service under the Carson Pirie Scott & Co. Pension Plan equal
     to the least of (A) the greater of (1) 501 hours or (2) the
     maximum number of hours of benefit service attributable to
     severance pay as such Plan in effect on the date of
     termination of employment, (B) the maximum number of hours
     permitted by law, or (C) 3,000 hours;

          (v)  notwithstanding any provision to the contrary in the
     SERP, the Equity Plan or any other benefit plan in which
     Executive participates, Executive's benefits under the SERP
     and any stock options or other securities or awards under the
     Equity Plan shall be and become fully vested as of the date of
     such termination;

          (vi) notwithstanding the provisions of the SERP, upon
     Executive's termination of employment hereunder, Executive
     shall have the option in his sole discretion to have the
     amounts due to him under the SERP paid out in a lump sum
     distribution or in accordance with the terms of the SERP. In
     addition, in the event Executive's employment hereunder is
     terminated as a result of his death, Executive's designated
     beneficiary shall receive the benefits under the SERP as if
     Executive had terminated his employment immediately prior to
     his death and had selected the payment option under the SERP
     most beneficial to his beneficiary; and

          (vii)     the Company shall pay to Executive, within
     fifteen (15) days of his termination of employment, any
     compensation previously deferred by Executive (together with
     any accrued interest or earnings thereon) and any accrued
     vacation pay, in each case to the extent not theretofore paid.

     If the payments provided for in this Section 12(a) are made
promptly when due and without dispute by the Company (other than as
a result of a good faith dispute by the Company), such payments
shall be the sole and exclusive remedy available to Executive for
the termination of his employment.

     (b)  The payments set forth in Section 12(a), above, due upon
Executive's termination of employment, shall be in consideration of
two components: (i) Executive's foregoing his right to terminate
his employment immediately after the effective time of the merger
of Proffitt's and the Company, and (ii) Executive's entering into
the non-competitive provisions in Section 14, below The payments
shall also represent Executive's severance pay. Proffitt's
Accounting Firm (as hereinafter defined) shall determine the
valuation of each of these two components.

     (c)  Except as otherwise provided herein, nothing in this
Agreement shall affect the rights and obligations of Executive
under any of the Company's employee benefit plans in effect from
time to time, including but not limited to the SERP, and such
rights and obligations shall be determined solely by reference to
such employee benefit plan documents.

     (d)  Following the expiration of the Extended Benefits Period
(i) Executive and his spouse may elect to continue for the life of
Executive and his spouse their coverage under the Company's health
insurance plan in effect from time to time at their sole expense,
(ii) Executive shall have the right to purchase the car (if any)
provided to him by the Company or its affiliated companies
immediately preceding the termination of the Extended Benefits
Period, at the book value thereof as of such date exercisable
within thirty (30) days after the termination, and if such car is
not purchased, Executive shall return the car to the Company, and
(iii) Executive may elect to continue the life insurance policy
purchased pursuant to Section 6(b), above, and any disability
policies purchased on behalf of Executive, at Executive's expense.

     (e)  Notwithstanding anything else contained in this Section
12, the Company may defer payment of any amounts payable pursuant
to this Section 12 until the day fifty (50) days after the first
day of the first fiscal year that begins after the termination of
Executive's employment hereunder, if and to the extent that the
Company determines, based on a written opinion of its tax counsel,
that such deferral will prevent such amounts from being
nondeductible by the Company for federal income tax purposes. Any
such deferred payment shall be paid with simple interest at the
Interest Rate from the date it would otherwise have been payable
pursuant to this Section 12 until the date it is actually paid.

     13.  Fringe Benefits.

     During the Employment Term, Executive shall be entitled to
reimbursement of up to Fifteen Thousand Dollars ($15,000.00) per
fiscal year, payable promptly by the Company upon submission of
proper evidence of payment by Executive to cover expenses for such
things as country club dues and assessments, social club dues,
travel expenses incurred by Executive's spouse while accompanying
Executive on Company business, where appropriate, and such other
similar expenses as may from time to time be incurred by Executive.

     14.  Restrictive Covenants and Confidentiality.

     (a)  As a condition to the performance by the Company of its
obligations hereunder, Executive shall not, without the prior
written approval of the Board of Directors, until the first
anniversary of the termination of his employment hereunder directly
or indirectly through any other person, firm, corporation, or other
entity solicit, raid, entice or induce any person who on the date
of termination of employment of Executive is, or within the last
six (6) months of Executive's employment by the Company was, an
employee of the Company or any of its subsidiaries, to become
employed by any person, firm, corporation, or other entity other
than the Company or any of its subsidiaries, and Executive shall
not approach any such employee for such purpose or authorize or
knowingly approve the taking of such actions by any other person.

     (b)  Recognizing that the knowledge, information and
relationship with customers, suppliers and agents, and the
knowledge of the Company's, Proffitts and their respective
subsidiaries' business methods, systems, plans and policies which
Executive shall hereafter establish, receive or obtain as an
employee of the Company, Proffitt's or any such subsidiary, are
valuable and unique assets of the businesses of the Company,
Proffitt's and their respective subsidiaries, Executive agrees
that, during and after the term of his employment hereunder, he
shall not (otherwise than pursuant to his duties hereunder)
disclose, without the prior written approval of the Board of
Directors of the Company, any such knowledge or information
pertaining to the Company, Proffitt's or any of their respective
subsidiaries, their business, personnel or policies, to any person,
firm, corporation or other entity, for any reason or purpose
whatsoever. The provisions of this Section 14(b) shall not apply to
information which is or shall become generally known to the public
or the trade (except by reason of Executive's breach of his
obligations hereunder), information which is or shall become
available in trade or other publications, information known to
Executive prior to entering the employ of the Company, and
information which Executive is required to disclose by law or an
order of a court of competent jurisdiction. If Executive is
required by law or a court order to disclose such information, he
shall notify the Company of such requirement and provide the
Company an opportunity (if the Company so elects) to contest such
law or court order.

     (c)  As a condition to the performance by the Company of its
obligations hereunder, Executive shall not, without the prior
written approval of the Board of Directors, which approval shall
not be unreasonably withheld, in light of all competitive factors,
until the fifth (5th) anniversary of the termination of this
employment hereunder directly or indirectly through any other
person, firm, corporation, or other entity, become employed by or
render advisory or other services to or for any person, firm,
corporation, or other entity, or in connection with any business
enterprise, that is, directly or indirectly, engaged in the
operation of retail department stores within a seventy-five (75)
mile radius of any retail department store operated by the Company,
CPS or any of their respective subsidiaries.

     15.  Injunction.

     It is recognized and hereby acknowledged by the parties hereto
that a breach or violation by Executive of any of the covenants or
agreements contained in Section 14 of this Agreement may cause
irreparable harm and damage to the Company, the monetary amount of
which may be virtually impossible to ascertain. Therefore,
Executive recognizes and hereby agrees that the Company shall be
entitled to an injunction from any court of competent jurisdiction,
upon proper showing by the Company that such grounds for injunctive
relief exists, enjoining and restraining any breach or violation of
any or all of the covenants and agreements contained in Section 14
of this Agreement by Executive and/or his employees, associates,
partners or agents, or entities controlled by one or more of them,
either directly or indirectly, and that such right to injunction
shall be cumulative and in addition to whatever other rights or
remedies the Company may possess. Nothing contained in this Section
15 shall be construed to prevent the Company from seeking and
recovering from Executive damages sustained by it as a result of
any breach or violation by Executive of any of the covenants or
agreements contained in this Agreement

     16.  Director.

     As of the date of this Agreement, Proffitt's shall cause
Executive to be elected to Proffitt's Board of Directors for the
class of 1998, and to serve until the next regularly scheduled
annual meeting of Proffitt's or until his successor has been duly
elected or appointed and qualified or until his earlier death.
Proffitt's shall also cause its Board to renominate Executive for
the class of 2001 and shall endorse Executive for election. In the
event that executive terminates his employment prior to January 29,
1999, he shall also submit his resignation from Proffitt's Board of
Directors. Proffitt's shall at all times while Executive is
employed hereunder or during the period Executive serves on the
Proffitt's Board of Directors, take all such steps as may be
necessary to permit Executive to serve on the Company's Board of
Directors.
 
     17.  Attorney's Fees.

     If any cause of action is brought before any court to enforce
any provision of this Agreement, the Company shall reimburse
Executive for reasonable costs incurred (including reasonable
attorney's fees) by Executive.

     18.  Deductions and Withholding.

     Executive acknowledges and agrees that the Company shall be
entitled to withhold from his compensation hereunder, including
Annual Base Salary, Annual Bonus and payments pursuant to any
retirement plans, and any additional compensation payable
hereunder, all federal, state, local or other taxes which the
Company determines are required to be withheld on amounts payable
to Executive pursuant to this Agreement or otherwise. Executive
further agrees to indemnify the Company and hold it harmless from
and against any and all taxes and interest with respect thereto
arising out of or based upon the Company's failure to so deduct and
withhold pursuant to any present or future law, regulation or
ordinance of the United States of America or any state, city or
municipality therein.

     19.  No Delegation.

     Executive shall not delegate his employment obligations under
this agreement to any other person.

     20.  Governing Law.

     This Agreement shall be governed by and construed in
accordance with the laws of Wisconsin.

     21.  Entire Agreement.

     This Agreement constitutes the entire agreement between the
parties hereto with respect to the subject matter hereof and
supersedes all prior agreements, understandings and arrangements,
both oral and written, between the parties hereto with respect to
such subject matter, including, without limitation, the Previous
Employment Agreement. This Agreement may not be modified in any
manner, except by a written instrument signed by both the Company
and Executive.

     22.  Notices.

     Any notice required or permitted to be given under this
Agreement shall be in writing and shall be deemed to have been duly
given when delivered by hand or facsimile transmission or when
deposited in the United States mail, by registered or certified
mail, return receipt requested, postage prepaid, as follows:

     If to the Company:       ________________________________
                         ________________________________
                         ________________________________

     If to Proffitt's:             Proffitt's, Inc.
                         750 Lakeshore Parkway
                         Birmingham, AL 35211
                         Attn:  General Counsel

     If to Executive:         Stanton J. Bluestone
                         4724 North Wilshire
                         Whitefish Bay, WI 53211

     with a copy to:          Stephen L. Chernof
                         Godfrey & Kahn, S.C.
                         780 North Water Street
                         Milwaukee, Wisconsin 53202

or to such other addresses as either party hereto may from time to
time specify to the other.

     23.  Benefit; Binding Effect.


     This Agreement shall be for the benefit of and binding upon
the parties hereto and their respective heirs, personal
representatives, legal representatives, successors and, where
applicable, assigns.

     24.  Severability.

     The invalidity of any one or more of the words, phrases,
sentences, clauses or sections contained in this Agreement shall
not affect the enforceability of the remaining portions of this
Agreement or any part thereof, all of which are inserted
conditionally on their being valid in law, and, in the event that
any one or more of the words, phrases, sentences, clauses or
sections contained in this Agreement shall be declared invalid,
this Agreement shall be construed as if such invalid word or words,
phrase or phrases, sentence or sentences, clause or clauses, or
section or sections had not been inserted.

     25.  No Mitigation.

     Following the termination of Executive's employment hereunder,
Executive shall not be obligated to seek other employment or take
any other action by way of mitigation of the amounts payable to
Executive under Section 12.

     26.  Excise Tax Payments.

     (a)  Notwithstanding anything contained in this Agreement to
the contrary, in the event that any payment or distribution to or
for the benefit of Executive, whether paid or payable or
distributed or distributable pursuant to the terms of this
Agreement or otherwise in connection with, or arising out of, his
employment with the Company (a "Payment" or "Payments"), would be
subject to the excise tax imposed by Section 4999 of the Internal
Revenue Code of 1986, as amended (the "Code"), or any interest or
penalties are incurred by Executive with respect to such excise tax
(such excise tax, together with any interest and penalties, are
collectively referred to as the "Excise Tax"), then Executive shall
be entitled to receive an additional payment (a "Gross-Up Payment")
in an amount such that after payment by Executive of all taxes
(including any interest or penalties imposed with respect to such
taxes), including any Excise Tax, imposed upon the Gross-Up
Payment, Executive retains an amount of the Gross-Up Payment equal
to the Excise Tax imposed upon the Payments.

     (b)  A determination shall be made as to whether and when a
Gross-Up Payment is required pursuant to this Section 26 and the
amount of such Gross-Up Payment, such determination to be made
within fifteen (15) business days of the date of Executive's
termination of employment, or such other time as requested by the
Company or by Executive. Such determination shall be made by
Proffitt's national independent accounting firm (the "Accounting
Finn"). All fees, costs and expenses (including, but not limited
to, the cost of retaining experts) of the Accounting Firm shall be
borne by the Company and the Company shall pay such fees, costs and
expenses as they become due. The Accounting Firm shall provide
detailed supporting calculations, acceptable to Executive, both to
the Company and Executive. The Gross-Up Payment, if any, as
determined pursuant to this Section 26(b) shall be paid by the
Company to Executive within five (5) business days of the receipt
of the Accounting Firm's determination. If the Accounting Firm
determines that no Excise Tax is payable by Executive with respect
to a Payment or Payments, it shall furnish Executive with an
unqualified opinion that no Excise Tax will be imposed with respect
to any such Payment or Payments. Any such initial determination by
the Accounting Firm of the Gross-Up Payment shall be binding upon
the Company and Executive subject to the application of Section
26(c).

     (c)  As a result of the uncertainty in the application of
Sections 4999 and 280G of the Code, it is possible that a Gross-Up
Payment (or a portion thereof) will be paid which should not have
been paid (an "Overpayment") or a Gross-Up Payment (or a portion
thereof) which should have been paid will not have been paid (an
"Underpayment"). An Underpayment shall be deemed to have occurred
upon notice (formal or informal) to Executive from any governmental
taxing authority that the tax liability of Executive (whether in
respect of the then current taxable year of Executive or in respect
of any prior taxable year of Executive) may be increased by reason
of the imposition of the Excise Tax on a payment or Payments with
respect to which the Company has failed to make a sufficient
Gross-Up Payment. An Overpayment shall be deemed to have occurred
upon a "Final Determination" (as hereinafter defined) that the
Excise Tax shall not be imposed upon a Payment or Payments with
respect to which Executive had previously received a Gross-Up
Payment. A Final Determination shall be deemed to have occurred
when Executive has received from the applicable governmental taxing
authority a refund of taxes or other reduction, in his tax
liability by reason of the Overpayment and upon either (i) the date
a determination is made by, or an agreement is entered into with,
the applicable governmental taxing authority which finally and
conclusively binds Executive and such taxing authority, or in the
event that a claim is brought before a court of competent
jurisdiction, the date upon which a final determination has been
made by such court and either all appeals have been taken and
finally resolved or the time for all appeals has expired or (ii)
the expiration of the statute of limitations with respect to
Executive's applicable tax return. If an Underpayment occurs,
Executive shall promptly notify the Company and the Company shall
pay to Executive at least five (5) business days prior to the date
on which the applicable governmental taxing authority has requested
payment, an additional Gross-Up Payment equal to the amount of the
Underpayment plus any interest and penalties imposed on the
Underpayment. If an Overpayment occurs, the amount of the
Overpayment shall be treated as a loan by the Company to Executive
and Executive shall, within ten (10) business days of the
occurrence of such Overpayment, pay to the Company the amount of
the Overpayment plus interest at the Interest Rate from the date
the Gross-Up Payment (to which the Overpayment relates) was paid to
Executive.

     27.  Waivers.

     The waiver by either party hereto of a breach or violation of
any term or provision of this Agreement shall not operate nor be
construed as a waiver of any subsequent breach or violation.

     28.  Section Headings.

     The section headings contained in this Agreement are for
reference purpose only and shall not affect in any way the meaning
or interpretation of this Agreement.

     IN WITNESS WHEREOF, the parties hereto have executed and
delivered this agreement as of the day and year first above
written.

                                   CARSON PIRIE SCOTT & CO.


                                   By:
______________________________
                                                              
(Title)



                                   _________________________________
                                   Stanton J. Bluestone

     Proffitt's executes this Agreement for the purpose of (i)
agreeing to be bound by and perform its obligations under this
Agreement, and (ii) unconditionally guarantying to Executive, the
full and prompt payment and performance of each and every
obligation of the Company contained in this Employment Agreement in
accordance with the terms hereof. The obligations of Proffitt's as
guarantor hereunder shall be absolute and unconditional and shall
remain in full force and effect until all payments and obligations
owed to Executive are paid and satisfied in full.

                                   PROFFITT'S, INC.

                                   By:
_______________________________
                                                            (Title)


                           Exhibit 11.1
             Statement Re: Computation of Historical
                    Earnings Per Common Share
                Proffitt's, Inc. and Subsidiaries
              (in thousands, except per share data)


                                                  Fiscal Year Ended
                                           ------------------------------
                                          1/31/98      2/1/97      2/3/96
                                          --------   ---------   ---------
BASIC:

Weighted average common
   shares outstanding                      85,532      77,724      75,111

Income before extra-
   ordinary loss                          $72,082     $67,080     $64,942

Less preferred dividends                        -       (796)     (1,950)

Less payment for early
   conversion of preferred
   stock                                        -     (3,032)
                                         --------    --------    --------

Income available to common 
   shareholders before extra-
   ordinary loss                           72,082      63,252      62,992

Extraordinary (loss)                      (9,345)                 (2,060)
                                         --------    --------    --------

Net income available to
   common shareholders                    $62,737     $63,252     $60,932
                                        =========    ========    ========

Earnings per common share
   before extraordinary loss                $0.84       $0.81       $0.84

Extraordinary (loss)                      ($0.11)                 ($0.03)
                                        ---------    --------    --------
  

BASIC EARNINGS PER COMMON
   SHARE                                    $0.73       $0.81       $0.81
                                        =========    ========    ========



                           Exhibit 11.1
             Statement Re: Computation of Historical
                    Earnings Per Common Share
                Proffitt's, Inc. and Subsidiaries
              (in thousands, except per share data)


                                                 Fiscal Year Ended
                                          ------------------------------
                                          1/31/98      2/1/97      2/3/96
                                         --------   ---------   ---------
DILUTED:

Weighted average common 
   shares outstanding                      85,532      77,724      75,111

Net effect of dilutive stock
   options based on the treasury
   stock method using the aver-
   age price                                2,941       2,570       1,335

Assumed conversion of 4.75%
   subordinated debentures                  2,613       4,040       4,040

Assumed conversion of pre-
   ferred stock                                                     2,844
                                         --------    --------   ---------

Diluted weighted average common
   shares outstanding                      91,086      84,334      83,330
                                         ========    ========    ========




Income available to common
   shareholders before extra-
   ordinary loss                          $72,082     $63,252     $62,992

Add preferred dividends                                             1,950

Add 4.75% convertible sub-
   ordinated debenture interest,
   net of federal income tax
   effect                                   1,708       2,500       2,500
                                         --------    --------   ---------


Income available to common 
   shareholders before extra-
   ordinary loss                           73,790      65,752      67,442

Extraordinary (loss)                      (9,345)                 (2,060)
                                         --------    --------   ---------

Net income available to common
   shareholders                           $64,445     $65,752     $65,382
                                         ========    ========    ========

Diluted earnings per common
   share before extraordinary
   loss                                     $0.81       $0.78       $0.81

Extraordinary (loss)                       (0.10)                  (0.02)
                                         --------    --------    --------
  
DILUTED EARNINGS PER COMMON
   SHARE                                    $0.71       $0.78       $0.78
                                         ========    ========    ========

Proffitt's, Inc.
This is Living 1997 Annual Report


     Contents    
  
     Report to Shareholders                                     1
     Financial Highlights                                       3
     Five-Year Financial Summary                               13
     Management's Discussion and Analysis                      14
     Consolidated Financial Statements                         23
     Notes to Consolidated Financial Statements                27
     Report of Independent Accountants                         51
     Report of Management                                      51
     Market Information                                        52
     Directors and Certain Officers                            53
     Store Locations                                           54
     Shareholder Information                                   56
     Corporate Information                                     57


To Our Partners

1997 was a great year for Proffitt's, Inc. We again posted record
operating results, while continuing the integration process of our
recent acquisitions. On January 31, 1998, our fiscal year end, we
completed our merger with Carson Pirie Scott & Co. This transaction
significantly extends our midwestern franchise, particularly in
greater Chicago, Milwaukee, and central Illinois. Today, Proffitt's
operates 237 stores in 24 states with over 40,000 dedicated
associates on our team.

For 1997, we achieved our record operating results through solid
comparable store sales growth, enhanced merchandising margins, and
continued leverage on expenses. During the last five years,
operating earnings per share have grown at a compound rate of over
20%.

During the year, we executed a comprehensive capital structure
strategy that diversified our funding sources, lengthened the
duration of our debt capital, and enhanced the overall liquidity,
terms of availability, and pricing of our financing arrangements.
This balance sheet restructuring, along with the completion of the
Carson's transaction and our strong cash flow, significantly
lowered the financial leverage of our Company. As a result, Moody's
upgraded our corporate debt rating to investment grade level, and
Standard & Poors issued an upgrade as well.

                                         Fiscal Year Ended
                                  1/31/98       2/1/97       2/3/96
                                      (in thousands, except per
                                          share amounts)

Net sales                           $3,544,656    $2,992,606    $2,744,868
Net income before non-
  routine charges*                  $  119,386    $   81,770    $   66,819
Diluted earnings per
  common share before
  non-routine charges*              $     1.33    $     0.95    $     0.83
Net income*                         $   72,082    $   67,080    $   64,942
Diluted earnings per
  common share*                     $     0.81    $     0.78    $     0.81
Diluted weighted average
  common shares                         91,086        84,334        83,330
Total assets                        $2,224,879    $2,085,719    $1,551,291
Shareholders' equity                $1,094,565    $  897,570    $  625,797

*Prior to extraordinary items.

In July 1997, Proffitt's, Inc. became listed on the New York Stock
Exchange, and in October, we completed our first 2-for-1 stock
split. Both of these actions demonstrated our confidence in the
continued growth and bright future of our Company and increased our
visibility in the financial and investment community. The stock
split has enhanced the liquidity of and provided wider distribution
for our shares.

The Proffitt's Merchandising Group is successfully leading the
merchandising synergy process and facilitating the execution of our
strategy to offer regional merchandise assortments to our
customers, while enjoying "chain store" vendor relationships and
economics. 

We believe substantial opportunities remain to improve the
Company's merchandising operations through enhancing relationships
and partnerships with core vendors, benchmarking our operations and
further developing focus businesses, expanding key brands, and
expanding specialty brand assortments at Parisian. 

While we will continue to emphasize premier national brands in our
stores, we are excited about our new private brand program which
will be introduced in the second half of 1998. Our goal remains to
increase private brand penetration from our current 7% of total
sales to approximately 12% of sales over the next two years. We
expect this program to enhance merchandise margins; to create
further differentiation from our competitors through unique, high
quality product offerings; and to allow the Company to lower
operating costs by bringing product development in house. 

Expense leverage in 1997 resulted from the realization of targeted
cost reductions and synergies related to our business combinations.
We will continue to focus on other opportunities to improve
productivity throughout the Company.

We remain on schedule in the synergies process with our Younkers,
Parisian, and Herberger's transactions. During 1997, we achieved
our targeted $20 million of cost savings related to these previous
mergers and expect to achieve an incremental $9 million of savings
in 1998. These cost reductions have traditionally come in several
forms, such as through the elimination of duplicate corporate
expenses, the realization of best practices, and the purchasing
power of our increased scale.

     We have identified and expect to realize additional synergies
of $10 million in 1998, $20 million in 1999, and $40 million in
2000 related to the Carson's transaction. These synergies are
expected to come in the form of lower operating expenses as well as
through increased revenues and enhanced merchandise margins.

     In May 1997, we introduced our proprietary credit card at
Herberger's. Customer reception has been outstanding. All of the
Company's proprietary credit cards are now issued by the National
Bank of the Great Lakes, the credit card bank acquired in
conjunction with the Carson's merger, which permits the Company to
assess uniform finance charges and late fees in all states as well
as eliminate certain duplicative costs of multi-state operations.
We view our proprietary card program as an important marketing
tool, and our focus remains to increase the penetration of
proprietary charge sales while maintaining the quality of our
credit portfolio. 

In addition to growth through acquisition, the Company opened seven
new units in 1997 and completed a number of renovation and
expansion projects. Future internal growth plans call for an
average of eight to ten new units annually. We opened a new
Proffitt's store in Parkersburg, West Virginia in March 1998 and
have plans to open a newly constructed Younkers store in
Coralville, Iowa in July of this year. In March 1998, we also
completed the acquisition of Brody's, a family-owned department
store chain with six units in several attractive North Carolina
markets. Four of these stores will be converted into Proffitt's
stores in mid-1998, and the two smallest units will be closed. For
1998, we have additional renovations and expansions planned and are
also exploring other new unit opportunities.

     We have consistently demonstrated that Proffitt's is a
preferred partner for regional chains seeking affiliation, as these
companies are attracted to our strong operating performance and our
corporate culture. Each of the companies we have chosen as partners
has a strong franchise identity and customer loyalty, healthy
market share in markets contiguous or complementary to our own, and
quality real estate. We remain positioned to take advantage of
future growth opportunities.

Proffitt's
24 department stores in 6 southeastern states
2.2 million gross square feet
Founded in 1919

McRae's
31 department stores in 4 southeastern states
3.3 million gross square feet
Founded in 1902
Acquired March 31, 1994

Younkers
50 department stores in 7 midwestern states
4.9 million gross square feet
Founded in 1856
Acquired February 3, 1996

Parisian
40 specialty stores in 9 southeastern and midwestern states
4.4 million gross square feet
Founded in 1887
Acquired October 11, 1996

Herberger's
37 department stores in 10 midwestern states
2.3 million gross square feet
Founded in 1927
Acquired February 1, 1997

Carson Pirie Scott, Boston Store, and Bergner's
51 department stores and 4 free-standing furniture stores in 4
midwestern states
8.1 million gross square feet
Founded in 1889
Acquired January 31, 1998

Over the next five years, we believe Proffitt's can sustain its
historical operating earnings per share growth rate. We can achieve
this goal by successfully executing our strategy, which includes
increasing sales and merchandise margins, further leveraging
operating expenses, enhancing credit card operations, achieving our
new unit goals, and prudently managing the balance sheet.

     We remain focused on meeting and exceeding the expectations of
our customers, our shareholders, and our associates.

Sincerely,
/s/ R. Brad Martin
R. Brad Martin 
Chairman of the Board and Chief Executive Officer 
Proffitt's, Inc.

For a discussion of risk factors, refer to "Forward-Looking
Information" contained in Management's Discussion and Analysis on
page 22 of this Annual Report.

What makes Proffitt's, Inc. one of the fastest growing fashion
apparel and furnishings retailers in the country?  Proffitt's
People.  Our sales and support associates in over 200 stores.  Our
corporate and distribution associations.  Our vendors.  And our
customers.  People make the difference at Proffitt's.  We all share
the same standards.  We're committed to style, quality, service,
and integrity.  Living and working for values like these can lead
only to success.  It's no wonder we do so well and love doing it.

<TABLE>
                                       52 Weeks     52 Weeks     52 Weeks    52 Weeks    52 Weeks
                                         Ended       Ended       Ended        Ended        Ended
                                        1/31/98      2/1/97      2/3/96       1/28/95     1/29/94
                                      ----------   ---------     --------    --------   ----------
<S>                                   <C>           <C>         <C>          <C>         <C>
Consolidated Income
  Statement Data
Net sales                              3,544,656    2,992,606   2,744,868    2,675,065   2,211,927
Costs and expenses
  Cost of sales                        2,296,262    1,952,896   1,811,622    1,755,361   1,446,967
  Selling, general and
    administrative expenses              832,738      717,593     664,784      641,202     540,395
  Other operating expenses               258,893      207,942     191,380      183,518     177,701
  Expenses related to
    attempted Younkers take-
    over                                                           10,017
  Settlement of reorganiz-
    ation payables                         (680)      (1,280)       (725)     (18,300)
  (Gains) losses from long-
    lived assets                           (134)        1,406    (36,058)
  Merger, restructuring and
    integration costs                     43,524       15,929      20,822
  Year 2000 expenses                       6,590
  ESOP expenses                            9,513        3,910       2,931        2,787       2,939
                                       ---------     --------   ---------    ---------   ---------
  Operating Income                        97,950       94,210      80,095      110,488      43,925

Other income (expense)
  Finance charge income, net              92,677       78,039      77,073       71,708      61,555
  Interest expense                      (55,077)     (42,666)    (47,363)     (40,910)    (25,383)
  Reorganization items                                                                   (219,857)
  Other income (expense), net              2,330     (11,780)       4,051        4,826       4,063
                                       ---------    ---------   ---------    ---------   ---------
  Income (loss) before provision
    for income taxes and
    extraordinary items and
    cumulative effect of changes
    in accounting methods                137,880      117,803     113,856      146,112   (135,697)


Provision for income taxes                64,798       50,723      48,914       58,112      34,432
                                       ---------    ---------   ---------   ----------   ---------

Income (loss) before extra-
  ordinary items and
  cumulative effect of
  changes in accounting
  methods                                 72,082       67,080      64,942       88,000   (170,129)
Extraordinary loss on debt,
  net of tax                             (9,345)                  (2,060)                  (1,088)
Extroardinary gain on
  reorganization, net of tax                                                               212,139
Cumulative effect of
  changes in accounting
  methods, net of tax                                                                     (12,090)
                                        --------    ---------   ---------    ---------  ----------
  Net income                              62,737       67,080      62,882       88,000      28,832
                                        ========     ========    ========     ========   =========

Basic earnings (loss) per
  common share before
  extraordinary items
  and cumulative effect                      .84          .81         .84         1.07      (2.14)

Basic earnings per common                    .73          .81         .81         1.07         .36
  share

Diluted earnings (loss) per
  common share before
  extraordinary items
  and cumulative effect                      .81          .78         .81         1.03      (2.14)

Diluted earnings per common
  share                                      .71          .78         .78         1.03         .36

Weighted average common shares
  Basic                                   85,532       77,724      75,111       80,309      79,665
  Diluted                                 91,086       84,334      83,330       88,106      79,665

Consolidated Balance Sheet Data
Working Capital                          697,891      684,647     574,469      665,772     704,553
Total assets                           2,224,879    2,085,719   1,551,291    1,632,461   1,300,800
Senior long-term debt,
  less current portion                   541,661      436,445     361,642      462,637     368,613
Subordinated debt                         10,964      225,767     100,505      100,269      86,250
Shareholders' equity                   1,094,565      897,570     625,797      606,099     508,023
</TABLE>

Proffitt's, Inc. ("Proffitt's" or the "Company") is a leading
regional department store company primarily offering moderate to
better brand name fashion apparel, shoes, accessories, cosmetics,
and decorative home furnishings.  The Company's stores are
principally anchor stores in leading regional or community malls.
Proffitt's has experienced significant growth since 1994, primarily
through a series of acquisitions.

     The Company currently operates a total of 237 stores under the
following nameplates: Proffitt's (24 stores), McRae's (31 stores),
Younkers (50 stores), Parisian (40 stores), Herberger's (37
stores), Carson Pirie Scott (30 stores), Boston Store (12 stores),
and Bergner's (13 stores).

<TABLE>
     The Company's major acquisitions are outlined below:

                                     Current Number                                  Date              Accounting
Name                 Headquarters     of Stores    Locations         Acquired     Treatment
- -------               -----------     -----------  -----------      ----------    ----------
<S>                 <C>                   <C>      <C>                <C>           <C>
McRae's             Jackson, MS           31       Southeast          3/31/94       Purchase
Younkers            Des Moines, IA        50       Midwest            2/3/96        Pooling
Parisian            Birmingham, AL        40       Southeast/Midwest  10/11/96      Purchase
Herberger's         St. Cloud, MN         37       Midwest            2/1/97        Pooling
Carson Pirie Scott, Milwaukee, WI         55       Midwest            1/31/98       Pooling
 Boston Store, 
 and Bergner's
</TABLE>

     Merchandising, sales promotion, and certain store operating
support functions are conducted in multiple locations. The
Proffitt's Merchandising Group, headquartered in Birmingham, was
formed in 1996 to ensure coordination of merchandise planning and
execution for the Company while supporting the Company's strategy
of merchandising with regional assortments. Certain back office
administrative support functions for the Company, such as
accounting, credit, store planning, and management information
systems, are centralized.

     Income statement information for each year presented has been
restated to reflect the Younkers, Herberger's, and Carson Pirie
Scott ("Carson's") mergers, which were accounted for as poolings of
interests. The operations of  Parisian have been included in the
income statement subsequent to the October 11, 1996 purchase date.
The following table sets forth, for the periods indicated, certain
items from the Company's Consolidated Statements of Income,
expressed as percentages of net sales.

<TABLE>
                                                            52 Weeks     52 Weeks      52 Weeks
                                                              Ended       Ended        Ended
                                                             1/31/98      2/1/97       2/3/96
                                                            ("1997")     ("1996")      ("1995")
                                                            ---------   ---------    ---------
<S>                                                           <C>           <C>         <C>
Net sales                                                     100.0%                    100.0%              100.0%
Costs and expenses
  Cost of sales                                                64.8         65.3         66.0
  Selling, general, and administrative expenses                23.5         24.0         24.2
  Other operating expenses                                      7.2          6.9          6.9
  Expenses related to attempted Younkers takeover                                         0.4
  (Gains) losses from long-lived assets                                      0.1         (1.3)
  Merger, restructuring, and integration costs                  1.2          0.5          0.8
  Year 2000 expenses                                            0.2                        
  ESOP expenses                                                 0.3          0.1          0.1
                                                            ---------   ---------    ---------
      Operating income                                          2.8          3.1          2.9

Other income (expense)
  Finance charge income, net                                    2.6          2.6          2.8
  Interest expense                                             (1.6)                     (1.4)          (1.7)
  Other income (expense), net                                   0.1         (0.4)                        0.1
                                                            ---------   ---------    ---------
  Income before provision for income taxes
    and extraordinary loss                                      3.9          3.9          4.1
  Provision for income taxes                                    1.9          1.7          1.8
                                                            ---------   ---------    ---------
  Income before extraordinary loss                              2.0          2.2          2.3
  Extraordinary loss (net of tax)                              (0.3)                                    (0.1)
                                                            ---------   ---------    ---------
  Net income                                                    1.7%                      2.2%           2.2%
                                                            =========   =========    =========
</TABLE>

Net Sales 

Total Company net sales increased by 18%, 9%, and 3% in 1997, 1996,
and 1995, respectively. The 1997 increase primarily was due to a
comparable store sales increase of 4% and incremental revenues
generated from the full year inclusion of Parisian which was
acquired in October 1996. The 1996 increase primarily was due to a
comparable store sales increase of 3% and a partial year of
revenues generated from Parisian. In 1995, comparable store sales
increased 3%. 

Gross Margins

Gross margins were 35.2%, 34.7%, and 34.0% in 1997, 1996, and 1995,
respectively. The Company uses a full-cost method to account for
inventories and cost of sales, which includes certain purchasing
and distribution costs.

     The improvement in gross margin percent from 1995 to 1997 was
a result of enhanced buying power with core vendors due to the
Company's increased scale, benchmarking the Company's operations
and further developing focus businesses, expanding key brands, and 
continued appropriate inventory management. 

     Management believes the merchandising operations of the
business can be further enhanced through continuation of the above
actions as well as through the introduction of a new private brand
program in its stores in fall 1998. While Proffitt's continues to
emphasize premier national brands in its stores, management's goal
is to drive private brand business from approximately 7% of total
sales to approximately 12% of total sales by 2000.

Selling, General, and Administrative Expenses

Selling, general, and administrative expenses ("SG&A") were 23.5%
of net sales in 1997, 24.0% of net sales in 1996, and 24.2% of net
sales in 1995. The reduction of the SG&A percentage from 1995 to
1997 was due to increased economies of scale and the implementation
of the synergies and cost savings programs associated with the
Company's recent acquisitions. 

     Management identified synergies and developed cost savings
programs in conjunction with the Younkers, Parisian, Herberger's,
and Carson's business combinations. The implementation of these
synergies and programs reduced operating expenses by a total of $6
million in 1996 and $20 million in 1997. Incremental savings of
approximately $15 million are planned in 1998. Cost reductions are
being achieved through the elimination of duplicate corporate
expenses, economies of scale, implementation of best practices, and
consolidation of certain administrative support functions. These
changes should deliver future additional leverage on expenses and
will also contribute to the Company's competitive cost structure.

Other Operating Expenses

Other operating expenses were 7.2% of net sales in 1997, compared
to 6.9% in both 1996 and 1995. The percent increase in 1997 over
1996 and 1995 levels primarily resulted from the addition of
Parisian, which has historically had a higher operating expense
structure.

Expenses Related to Attempted Takeover of Younkers

During 1995, the Company incurred expenses of approximately $10.0
million, or 0.4% of net sales, related to the attempted hostile
takeover of Younkers by Carson's and Younkers' defense of such
attempt.

(Gains) Losses from Long-Lived Assets

In March 1995, the Company sold eight Carson's stores (principally
buildings and real estate) located in Minnesota ("Minnesota
Stores") for net proceeds of $70.8 million. The assets sold had a
carrying value of $9.5 million. In addition, the Company liquidated
all inventory, fixtures, and accounts receivable related to the
Minnesota Stores for net proceeds of approximately $30.0 million.
After closing costs, a gain totaling $55.2 million was recorded in
1995.

     In March 1995, the Financial Accounting Standards Board issued
Statement of Financial Accounting Standards No. 121, "Accounting
for the Impairment of Long-Lived Assets and for Long-Lived Assets
to be Disposed Of." The Company adopted the provision of this new
standard in the fourth quarter of 1995. As a result of adopting
this new accounting standard and as a result of closing certain
stores and warehouses, the Company incurred impairment charges
totaling $19.1 million in 1995. Of the $19.1 million total, $15.9
million related to the write-down in carrying value of six store
properties and $3.2 million related to the write-down of abandoned
property.

     After recognition of the $55.2 million gain recorded from the
Minnesota Stores, or 2.0% of net sales, and the impairment
write-down of $19.1 million, or 0.7% of net sales, the Company
realized a net gain on long-lived assets of $36.1 million, or 1.3%
of net sales, in 1995.

Merger, Restructuring, and Integration Costs

In connection with the Company's mergers with Carson's,
Herberger's, and Younkers and the acquisition of Parisian, the
Company incurred certain costs to effect the transactions and other
costs to restructure, integrate, and combine the operations of the
companies.

     For 1997, these costs totaled $43.5 million, or 1.2% of net
sales. The 1997 charges were comprised of: i) $13.8 million of
Carson's merger transaction costs (principally investment banking,
legal, and accounting fees and other direct merger costs); ii)
$17.3 million of restructuring and integration charges associated
with the Carson's merger related principally to such items as
severance, the consolidation of administrative operations, and the
write-off of duplicate assets; and iii) $12.4 million of continuing
integration costs related to mergers and acquisitions over the
prior two years. 

     For 1996, these charges totaled $15.9 million, or 0.5% of net
sales. The 1996 charges were comprised of: (i) $2.6 million of
Herberger's merger transaction costs (principally investment
banking, legal, and accounting fees and other direct merger costs);
(ii) $7.4 million of restructuring and integration charges
associated with the Herberger's merger related principally to such
items as severance, the consolidation of administrative operations,
and the write-off of duplicate assets; and (iii) $5.9 million
related to the continuing integration of the Younkers transaction.

     For 1995, these charges totaled $20.8 million, or 0.8% of net
sales. The 1995 charges were comprised of: (i) $8.8 million of
Younkers' merger transaction costs (principally investment banking,
legal, and accounting fees and other direct merger costs) and (ii)
$12.0 million of restructuring and integration charges associated
with the Younkers merger related principally to such items as
severance, the consolidation of administrative operations, and the
write-off of duplicate assets. 

     Management also expects to incur certain additional
integration costs in 1998, primarily related to the integration of
redundant and duplicative systems and assets accumulated through
the series of acquisitions over the prior two years. These expenses
are expected to total approximately $21 million to $27 million in
1998.

Year 2000 Expenses

The Year 2000 Issue is the result of computer programs being
written using two digits rather than four to define the applicable
year. Any of the Company's computer programs that have
date-sensitive software may recognize a date using "00" as the year
1900 rather than the year 2000. This could result in a system
failure or miscalculations causing disruptions of operations,
including, among other things, a temporary inability to process
transactions, send invoices, or engage in similar normal business
activities.

     Based on a recent assessment, the Company determined that it
will be required to modify or replace significant portions of its
software so that its computer systems will properly utilize dates
beyond December 31, 1999. The Company presently believes that with
modifications to existing software and conversions to new software,
the Year 2000 Issue can be mitigated. 

     The Company has initiated formal communications with all of
its significant suppliers to determine the extent to which the
Company is vulnerable to failure of those third parties to
remediate their own Year 2000 Issue. The Company's total Year 2000
project cost and estimates to complete include the estimated costs
and time associated with the effect of a third party's Year 2000
Issue, and are based on presently available information. 

     The Company is utilizing both internal and external resources
to reprogram, or replace, and test the software for Year 2000
modifications. Proffitt's completed its assessment of the Year 2000
Issue and began systems modifications during 1997, resulting in
charges of $6.6 million, or 0.2% of net sales, in 1997. The Company
expects to incur additional Year 2000 charges in 1998 estimated at
$5 million. The Company plans to complete the Year 2000 project by
December 31, 1998.

     The costs of the project and the date on which the Company
plans to complete the modifications are based on management's best
estimates, which were derived utilizing assumptions of future
events including the continued availability of certain resources,
third party modification plans, and other factors. However, there
can be no guarantee that these estimates will be achieved, and
actual results could differ materially from those plans. Specific
factors that might cause such differences include, but are not
limited to, the availability and cost of personnel trained in this
area, the ability to locate and correct all relevant computer
codes, and similar uncertainties.

ESOP Expenses

Herberger's had an Employee Stock Ownership Plan ("ESOP"), which
was terminated on December 31, 1997. Charges related to the ESOP
totaled $9.5 million, or 0.3% of net sales, in 1997. Of this total,
$7.9 million related to the termination of the plan. ESOP charges
totaled $3.9 million, or 0.1% of net sales, and $2.9 million, or
0.1% of net sales, in 1996 and 1995, respectively. 

Finance Charge Income, Net

Net finance charge income was 2.6% of net sales in both 1997 and
1996 and 2.8% of net sales in 1995. 

     For 1997, gross finance charge income (before allocation of
finance charges to the third party purchasers of accounts
receivable (see "Liquidity")) increased to 3.2% of net sales from
3.1% in 1996 and 1995. This increase was primarily due to the
successful May 1997 introduction of a proprietary charge card at
Herberger's, as well as certain credit card term changes enacted in
the fall of 1997.

     Effective February 1998, all of the Company's proprietary
credit cards are issued by the National Bank of the Great Lakes
(the "Bank"), the credit card bank acquired in conjunction with the
Carson's merger (see "Liquidity"). The Bank is able to assess
uniform finance charges (including late fees) in all twenty-four
states of operation. This has positive implications for future
finance charge income.

     The allocation of finance charges to the third party
purchasers of accounts receivable totaled approximately $20.8
million, or 0.6% of net sales, in 1997; $16.0 million, or 0.5% of
net sales, in 1996; and $8.8 million, or 0.3% of net sales, in
1995. Utilization of the Company's accounts receivable
securitization programs increased each year presented (see
"Liquidity") commensurate with the Company's growth in proprietary
charge card sales. 

Interest Expense

Total interest expense was $55.1 million, $42.7 million, and $47.4
million in 1997, 1996, and 1995, respectively. Interest expense as
a percentage of net sales was 1.6% for 1997, 1.4% for 1996, and
1.7% for 1995. The increase in interest expense in 1997 over 1996
primarily was attributable to the full year effect of higher
borrowings associated with the purchase of Parisian acquired in
October 1996. The decrease in interest expense in 1996 over 1995
was attributable to less average borrowings under the Company's
revolving credit facilities due to an increase in cash flow from
operations and a reduction in short-term interest rates.

Other Income, Net

In 1996, the Company posted a loss of $10.5 million, or 0.4% of net
sales, related to the write-down of County Seat Debentures (the
"Debentures"). Carson's received the Debentures in 1993 when County
Seat Holdings, Inc. exercised its option to exchange the Debentures
for other securities that had been issued to Carson's as part of
the sale price for Carson's 1989 divestiture of County Seat Stores,
Inc., to a management-led buyout group.


Income Taxes

The effective tax rates differ from the normalized tax rates
principally due to non-deductible goodwill, ESOP charges, and
merger related costs.

Net Income

Net income before extraordinary loss on extinguishment of debt was
$72.1 million in 1997, or 2.0% of net sales, $67.1 million in 1996,
or 2.2% of net sales, and $64.9 million in 1995, or 2.4% of net
sales. Prior to non-routine expenses related to hostile takeover
defense; (gains) losses from long-lived assets; merger,
restructuring, and integration costs; year 2000 expenses; and ESOP
expenses, net income before extraordinary loss on extinguishment of
debt totaled $119.4 million in 1997, or 3.4% of net sales, $81.8
million in 1996, or 2.7% of net sales, and $66.8 million in 1995,
or 2.4% of net sales.

Extraordinary Item

During 1997, the Company restructured its balance sheet, including
retiring approximately $113 million of 9-7/8% Parisian Senior
Subordinated Notes due 2003, prepaying approximately $15 million of
11% of Junior Subordinated Notes, and replacing the Company's
existing revolving credit and working capital facilities with a new
revolving credit facility. As a result of this early extinguishment
of debt, certain deferred costs associated with the debt
facilities, such as loan origination costs, were written off. The
aggregate loss of $15.5 million ($9.3 million net of income taxes)
was recorded as an extraordinary item in 1997. 

     In 1995, Younkers replaced its debt financing of accounts
receivable with sales of ownership interests in its accounts
receivable. In addition, Younkers canceled its $150 million
revolving credit agreement. As a result of this early
extinguishment of debt, certain deferred costs associated with the
debt facilities, such as loan origination costs and a loss from an
interest rate swap, were written off. This write-off of $3.4
million ($2.1 million net of income taxes) was recorded as an
extraordinary item in 1995.

Inflation

Inflation affects the costs incurred by the Company in its purchase
of merchandise and in certain components of its SG&A expenses. The
Company attempts to offset the effects of inflation through price
increases and control of expenses, although the Company's ability
to increase prices is limited by competitive factors in its
markets.

Seasonality
The Company's business, like that of most retailers, is subject to
seasonal influences, with a significant portion of net sales and
net income realized during the fourth quarter of each year, which
includes the Christmas selling season. In light of these patterns,
SG&A expenses are typically higher as a percentage of net sales
during the first three quarters of each year, and working capital
needs are greater in the last quarter of each year. The fourth
quarter increases in working capital needs have typically been
financed with internally generated funds, the sale of interests in
accounts receivable, and borrowings under the Company's revolving
credit facility. Generally, more than 30% of the Company's net
sales and over 50% of net income are generated during the fourth
quarter.

Liquidity and Capital Resources

Cash Flow

Proffitt's primary needs for liquidity are to acquire, renovate, or
construct stores, and to provide working capital for new and
existing stores.

     Net cash provided by operating activities was $185.9 million
in 1997 and $136.2 million in 1996, principally representing net
income before depreciation and amortization charges and changes in
working capital needs. 

     Net cash used in investing activities was $144.6 million in
1997, which related to capital expenditures of $167.8 million
primarily for new store construction, store renovations, and
systems enhancements, netted against the proceeds from the sale of
assets of $23.2 million. Net cash used in investing activities was
$227.0 million in 1996, of which $119.1 million was for the
acquisition of Parisian and $113.9 million was related to new store
construction, store renovations, systems enhancements, and other
capital expenditures.

     Net cash used in financing activities for 1997 totaled $25.9
million, which was primarily due to payments of $224.1 million on
long-term debt netted against proceeds from such debt of $175.5
million and proceeds from the issuance of stock and the sale of
treasury stock of $15.8 million. Net cash provided by financing
activities for 1996 totaled $41.2 million, which was primarily due
to proceeds of $35.4 million from the issuance of stock and the
sale of treasury stock and of $113.0 million from borrowings on
long-term debt netted against payments on such debt of $52.4
million and repayments under the Company's receivable facilities of
$35.6 million.

     The availability of net operating loss carry forwards and
other tax benefits generated in prior years by Carson's will enable
the Company to reduce its cash requirements for income tax payments
in the next several years from that which would otherwise be
payable.
Accounts Receivable Securitization: Younkers Master Trust Facility
In June 1995, the Younkers Master Trust ("YMT") was established by
Younkers Credit Corporation ("YCC"), a wholly-owned, special
purpose subsidiary of the Company. YMT issued to third parties a
total of $75 million of asset backed securities in two separate
classes: (i) $67 million in principal amount of 6.43% Series 1995-1
Class A Certificates and (ii) $8 million in principal amount of
6.61% Series 1995-1 Class B Certificates. In July 1995, a second
series of YMT was established ("Series 1995-2"). This Series 1995-2
Variable Funding Certificate was issued to an asset backed
commercial paper based conduit in the aggregate principal amount of
$50 million. The Series 1995-2 Variable Funding Certificate was
issued to provide YMT with borrowing capacity based on commercial
paper rates for seasonal and expansion-related growth in the
underlying accounts receivable portfolio.

Accounts Receivable Securitization: Proffitt's Credit Card Master
Trust Facility

In April 1994, the Company (excluding Younkers) began selling an
undivided interest in its accounts receivable. In January 1997, the
Company, through its wholly-owned special purpose subsidiary,
Proffitt's Credit Corporation ("PCC"), entered into an agreement to
sell an undivided interest in the accounts receivable of the
Proffitt's, McRae's, and Parisian stores. This agreement provided
for the sales of receivables up to $300 million and contained
certain covenants requiring the maintenance of various financial
ratios. In May 1997, this agreement was modified to include the
accounts receivable of Herberger's.

     In August 1997, the Company completed a restructuring of its
credit card receivables (excluding Younkers). Proffitt's Credit
Card Master Trust ("PCCMT") was formed by PCC and issued a total of
$200 million in five-year term asset back securities in two
separate classes (collectively, "Series 1997-2"): (i) $180 million
in aggregate principal amount in AAA/Aaa rated Class A Certificates
priced at 99.587% with a coupon of 6.50% and (ii) $20 million in
aggregate principal amount in A/A1 rated Class B Certificates
priced at 99.642% with a coupon of 6.69%. The proceeds of the
Series 1997-2 Certificates were used to repay outstanding
borrowings and to terminate the Company's previous securitization
arrangement discussed above.

     Concurrent with the issuance of the Series 1997-2
Certificates, PCCMT issued to two co-purchasers, both of which are
asset backed commercial paper based conduits, $125 million in
aggregate principal amount in Series 1997-1 Variable Funding
Certificate. In November 1997, the aggregate principal amount of
the 1997-1 Variable Funding Certificate was increased to $150
million. The Series 1997-1 Variable Funding Certificate was issued
to provide PCCMT with borrowing capacity based on commercial paper
rates for seasonal and expansion-related growth in the underlying
accounts receivable portfolio.

National Bank of the Great Lakes

On January 31, 1998, in connection with the Company's acquisition
of Carson's, the Company acquired the Bank. Following that
acquisition, on February 2, 1998, all of the Company's proprietary
credit card agreements with customers, and the accounts related
thereto, were contributed to the Bank pursuant to the terms of the
Contribution Agreement, dated as of January 31, 1998, by and
between the Company and the Bank. The accounts receivable generated
by the Bank's credit card accounts maintained for customers of the
Company's  Younkers stores remain subject to the terms of the YMT,
while the accounts receivable generated by the Bank's credit card
accounts maintained for customers of the Company's Proffitt's,
McRae's, Parisian, and Herberger's stores remain subject to the
terms of PCCMT.

     Upon the acquisition of the Bank, the accounts receivable
generated by the Bank's credit card accounts maintained for
customers of the Company's Carson's, Boston Store, and Bergner's
stores were sold to PCC and then transferred to PCCMT. To
accommodate the increase in accounts receivable attributable to the
addition of these accounts, the principal amount of the 1997-1
Variable Funding Certificate was increased to $400 million.

     As a result of the transactions discussed above, as of
February 2, 1998, the Bank became the sole originator of the
Company's proprietary credit card accounts maintained for customers
of the Company and has sold 100% of the accounts receivable
generated by these accounts to the Company's special purpose
entities, PCC and YCC. PCC and YCC, in turn, will continue to sell
these accounts receivable to PCCMT and YMT.

Capital Structure

During 1997, the Company implemented a comprehensive capital
structure strategy designed to reduce the Company's level of
secured indebtedness, to create a more appropriate fixed to
floating interest rate balance, and to lengthen the duration of
debt capital. The Company also enhanced the overall liquidity,
terms of availability, and pricing of financing arrangements. In
May 1997, Proffitt's issued $125 million of 8.125% Senior Unsecured
Notes due 2004 ("Senior Notes"), which were primarily used to repay
$64 million of mortgage debt and reduce borrowings under the
Company's revolving credit facility. Also in May, Proffitt's
repurchased $28.4 million of 9-7/8% Parisian Senior Subordinated
Notes due 2003 ("Parisian Notes") and in January 1998, the Company
retired approximately $85 million of the $97 million of remaining
Parisian Notes through a cash tender offer. In October 1997, the
Company called its $86.3 million 4-3/4% Convertible Subordinated
Debentures, which were converted into 4.0 million shares of Company
Common Stock. In January 1998, Proffitt's prepaid approximately $15
million of 11% of its Junior Subordinated Notes, which were
originally issued in conjunction with the 1994 McRae's acquisition. 

     In June 1997, the Company amended its unsecured revolving
credit facility, raising the capacity to $400 million from $275
million, extending the maturity from three years to five, and
obtaining more favorable pricing. The maximum amount outstanding
under the Company's revolving credit facility during 1997 was
$210.0 million. At that time, Proffitt's had unused availability on
its facility of $92.8 million. 

     In conjunction with the Carson's transaction, Proffitt's
replaced its $400 million unsecured revolving credit facility and
Carson's $125 million unsecured working capital facility with a
$600 million unsecured revolving credit facility ("New Revolver"),
again obtaining more favorable pricing and providing the Company
with more flexibility under operating covenants. The New Revolver
is with several banks and expires in 2003. The pricing on the New
Revolver is a LIBOR- based rate. As of March 19, 1998, the
LIBOR-based interest rate on the New Revolver was approximately
6.1%. As of March 19, 1998, the Company had borrowings totaling
$100.2 million outstanding under the New Revolver and unused
availability of $484.3 million.

     As of January 31, 1998, long-term debt consisted of $210
million outstanding on the Company's $400 million revolving credit
facility, $125 million outstanding on Carson's $200 million
receivables facility, $40 million of mortgage debt, $125 million of
Senior Notes, $11 million of Parisian Notes, and $50 million of
capital lease obligations. At January 31, 1998, total debt was 34%
of total book capitalization, down from 43% at February 1, 1997. On
February 2, 1998, Carson's, Boston Store, and Bergner's proprietary
credit card receivables of approximately $270 million were sold to
PCC (refer to previous discussion). PCC, in turn, transferred these
receivables to PCCMT and received proceeds of $235 million which
were used to repay $125 million outstanding under the Carson's
receivables facility (which was then terminated), with the balance
applied to the New Revolver balance. After giving effect to these
transactions, total debt declined to 23% of capitalization at that
date.

     Effective with the closing of the Carson's transaction, and
based upon the Company's 1997 balance sheet restructuring and
strong cash flow, both Moody's and Standard & Poors upgraded
Proffitt's corporate debt ratings to Baa3 (investment grade) and
BB+, respectively.

Capital Needs

Proffitt's estimates capital expenditures for 1998 will approximate
$185 million, primarily for the construction of two new stores
opening in 1998, initial construction related to eight to ten
stores expected to open in 1999, several store expansions and
renovations, and enhancements to management information systems. 

     Proffitt's anticipates its capital expenditures and working
capital requirements relating to planned new and existing stores
will be funded through cash provided by operations and borrowings.
Proffitt's expects to generate adequate cash flows from operating
activities to sustain current levels of operations. Proffitt's
maintains favorable banking relations and anticipates the necessary
credit agreements will be extended or new agreements will be
entered into in order to provide future borrowing requirements as
needed. Proffitt's also believes it has access to a variety of
other capital markets. The Company's goal is to continue to
maintain a strong balance sheet and prudent leverage, which would
not preclude an increase from current levels, while providing
Proffitt's flexibility to capitalize on attractive opportunities
for growth that enhances shareholder value.

Recent Accounting Pronouncements

In February 1997, the Financial Accounting Standards Board (the
"FASB") issued Statement of Financial Accounting Standards ("SFAS")
No. 128, "Earnings Per Share" The new standard changed the
presentation and method in which earnings per share are computed
and was effective for the Company's year ended January 31, 1998.
The Company has restated all per share amounts consistent with SFAS
No. 128.

     In June 1997, the FASB issued SFAS No. 130, "Reporting
Comprehensive Income." SFAS No. 130 establishes standards for the
reporting and display of comprehensive income and its components in
a full set of general-purpose financial statements. Also in June
1997, the FASB issued SFAS No. 131, "Disclosures About Segments of
an Enterprise and Related Information." SFAS No. 131 requires
public business enterprises to report selected information about
operating segments as well as establishes standards for related
disclosures about products and services, geographic areas, and
major customers. In February 1998, the FASB issued SFAS No. 132
"Employers' Disclosures About Pensions And Other Postretirement
Benefits." SFAS No. 132 standardizes the disclosure requirements
for pensions and other postretirement benefits, eliminates certain
disclosures, and requires additional information on changes in the
benefit obligations and fair values of plan assets. These standards
are effective for the Company's year ending January 30, 1999, and
the Company is currently in the process of ascertaining the impact
these new standards will have on its financial statements for 1998
and prior periods.

Forward-Looking Information
This report contains "forward-looking" statements within the
meaning of the federal securities laws. The forward-looking
information presented in the letter to shareholders entitled "To
Our Partners" contained on pages 1 through 11 of the Annual Report
as well as the forward-looking statements contained throughout
Management's Discussion and Analysis on pages 14 through 22 of the
Annual Report are premised on many factors, some of which are
outlined below. Actual consolidated results might differ materially
from projected forward-looking information if there are any
material changes in management's assumptions.

     The forward-looking information and statements are based on a
series of projections and estimates and involve certain risks and
uncertainties. Potential risks and uncertainties include such
factors as the level of consumer spending for apparel and other
merchandise carried by the Company, the competitive pricing
environment within the department and specialty store industries,
the effectiveness of planned advertising, marketing, and
promotional campaigns, appropriate inventory management,
realization of planned synergies, effective cost containment, and
solution of year 2000 systems issues by the Company and its
suppliers.

     When used in this report, words such as "believes,"
"estimates," "plans," "expects," "should," "may," "anticipates,"
and similar expressions as they relate to the Company or its
management are intended to identify forward-looking statements.

<TABLE>
Consolidated Statements of Income
(in thousands, except per share amounts)
PROFFITT'S, INC. & Subsidiaries
                                                                          Year Ended
                                                                -------------------------------
                                                             January 31, February 1,   February 3,
                                                               1998         1997           1996
                                                             ---------    ----------    ----------
<S>                                                        <C>           <C>           <C>
Net Sales                                                  $ 3,544,656   $ 2,992,606   $ 2,744,868

Costs and Expenses
  Cost of sales                                              2,296,262     1,952,896     1,811,622
  Selling, general and administrative expenses                 832,058       716,313       664,059
  Other operating expenses
    Property and equipment rentals                             109,868        81,709        71,232
    Depreciation and amortization                               65,301        56,558        54,405
    Taxes other than income taxes                               79,602        68,354        65,259
  Store pre-opening costs                                        4,122         1,321           484
  Year 2000 expenses                                             6,590
  ESOP expenses                                                  9,513         3,910         2,931
  (Gains) losses from long-lived assets                          (134)         1,406      (36,058)
  Merger, restructuring and integration costs                   43,524        15,929        20,822
  Expenses related to attempted takeover of Younkers                                        10,017
                                                             ---------     ---------    ----------
  Operating Income                                              97,950        94,210        80,095

Other Income (Expense)
  Finance charge income, net                                    92,677        78,039        77,073
  Interest expense                                            (55,077)      (42,666)      (47,363)
  Other income (expense), net                                    2,330      (11,780)         4,051
                                                             ---------     ---------    ----------
  Income before provision for income taxes and
    extraordinary loss                                         137,880       117,803       113,856
Provision for income taxes                                     65,798)                     50,723)             48,914)
                                                             ---------     ---------    ----------
  Income before extraordinary loss                             72,082)                     67,080)             64,942)

Extraordinary loss on early extinguishment of
  debt, net of tax                                             (9,345)                     (2,060)
                                                             ---------     ---------    ----------
  Net income                                                    62,737        67,080        62,882
Preferred stock dividends                                                        796         1,950
Payment for early conversion of preferred stock                                3,032
                                                             ---------     ---------    ----------
  Net income available to common shareholders                  $62,737       $63,252       $60,932
                                                             =========     =========     =========
Earnings per Common Share:
  Basic earnings per common share before
    extraordinary loss                                           $ .84         $ .81         $ .84
  Extraordinary loss                                             (.11)                       (.03)
                                                             ---------     ---------    ----------
  Basic earnings per common share after
    extraordinary loss                                             .73           .81           .81
                                                             =========     =========     =========
  Diluted earnings per common share before
    extraordinary loss                                             .81           .78           .81
  Extraordinary loss                                             (.10)                       (.03)
                                                             =========     =========     =========
  Diluted earnings per common share after
    extraordinary loss                                           $ .71         $ .78         $ .78
                                                             =========     =========     =========
  Weighted average common shares
    Basic                                                       85,532        77,724        75,111
    Diluted                                                     91,086        84,334        83,330


The accompanying notes are an integral part of these consolidated financial statements.
</TABLE>

<TABLE>
Consolidated Balance Sheets (in thousands)
PROFFITT'S, INC. & Subsidiaries

                                                               January 31,     February 1,
                                                                 1998             1997
                                                               -----------     -----------
<S>                                                                <C>             <C>
Assets
Current Assets
  Cash and cash equivalents                                        $    39,396     $    24,000
  Trade accounts receivable                                            342,513         352,833
  Merchandise inventories                                              715,147         643,410
  Other current assets                                                  30,835          57,662
  Deferred income taxes                                                 23,970          16,305
                                                                     ---------       ---------
  Total Current Assets                                               1,151,861       1,094,210

Property and Equipment, net of depreciation                            765,881         682,262
Goodwill and Tradenames, net of amortization                           273,857         277,472
Other Assets                                                            33,280          31,775
                                                                     ---------       ---------
  Total Assets                                                     $ 2,224,879     $ 2,085,719


Liabilities and Shareholders' Equity
Current Liabilities
  Trade accounts payable                                           $   150,154     $   174,612
  Accrued expenses                                                     210,921         158,551
  Accrued compensation and related items                                50,190          31,211
  Sales taxes payable                                                   34,105          29,820
  Current portion of long-term debt                                      8,600          15,369
                                                                     ---------       ---------
  Total Current Liabilities                                            453,970         409,563

Senior Debt                                                            541,661         436,445
Deferred Income Taxes                                                   18,002          21,021
Other Long-Term Liabilities                                            105,717          95,353
Subordinated Debt                                                       10,964         225,767
Commitments and Contingencies
Shareholders' Equity
  Common stock                                                           8,925           5,585
  Additional paid-in capital                                           682,224         561,251
  Retained earnings                                                    403,416         340,679
  Deferred ESOP compensation                                                           (9,778)
  Unamortized stock compensation                                                         (167)
                                                                     ---------       ---------
  Total Shareholders' Equity                                         1,094,565         897,570
                                                                     ---------       ---------
  Total Liabilities and Shareholders' Equity                       $ 2,224,879     $ 2,085,719
                                                                     =========       =========

The accompanying notes are an integral part of these consolidated financial statements.
</TABLE>

<TABLE>
Consolidated Statements of Shareholders' Equity (in thousands, except per share amounts)
PROFFITT'S, INC. & Subsidiaries

                                                                                     Unamort-
                                             Add-                         Deferred   ized      Total
                                             tional                        ESOP      Stock     Share-
                     Preferred   Common    Paid-In   Retained    Treasury Compen-   Compen-    holders'
                       Stock      Stock    Capital   Earnings    Stock     sation     sation   Equity
                     --------    -------- ---------   --------  --------  ------------------  ---------
<S>                     <C>         <C>      <C>       <C>      <C>        <C>         <C>     <C> 
Balance at 1/28/95      $28,850     $6,085   $441,971  $163,580 $(33,639)              $(748)  $606,099
  Net income                                             62,882                                  62,882
  Issuance of
   common stock                         36      6,241                                             6,277
  Income tax benefits
   related to
   exercised stock
   options                                        731                                               731
  Purchases and
   retirements of
   stock                             (525)  (58,306)              (4,044)                      (62,875)
  Increase in stock
   held in ESOP                       (15)              (7,857)                                 (7,872)
  Preferred stock
   dividends                                            (1,950)                                 (1,950)
  Decrease in tax
   valuation allowance                         21,000                                            21,000
  Benefit claims
   settlement                                   2,000                                             2,000
  Unrealized gain on
   ESOP shares                                     45                                                45
  Unrealized gain on
   investments                                    211                                               211
  Stock compensation                                                                      295       295
  Common stock dividends
    $.28 per Herberger's share                          (1,046)                                 (1,046)
                      ---------   --------   --------  -------- ---------   -------- --------  --------
Balance at 2/3/96        28,850      5,581    413,893   215,609  (37,683)               (453)  625,797)
  Net income                                             67,080                                  67,080
  Issuance of common stock                        348   117,437                                 117,785
  Income tax benefits
   related to exercised
   stock options                                          4,633                                   4,633
  Purchases and retire-
   ments of stock                    (776)   (28,029)   (7,059)   21,481)                      (14,383)
  Sale of treasury stock                        8,809              16,202                        25,011
  Reclassification
   of ESOP stock                       290       (57)    69,907             $(9,778)             60,362
  Preferred stock dividends                               (796)                                   (796)
  Decrease in tax
   valuation allowance                         16,000                                            16,000
  Unrealized gain
   on investment                                (498)                                             (498)
  Stock compensation                              278                                     286       564
  Unrealized gain on
   ESOP shares                                    122                                               122
  Conversion of
   preferred stock     (28,850)        142     28,663   (3,032)                                 (3,077)
  Common stock dividends,
    $.28 per Herberger's
    share                                               (1,030)                                 (1,030)
                       --------   --------   --------   -------  --------   -------- --------  --------
Balance at 2/1/97                    5,585    561,251   340,679              (9,778)    (167)   897,570
  Net income                                             62,737                                  62,737
  Issuance of
   common stock                        112     17,438                                            17,550
  Income tax ben-
   efits related to
   exercised stock
   options                                      7,319                                             7,319
  2-for-1 stock split                3,070    (3,070)
  Purchases and retire-
   ments of stock                     (53)   (13,043)                                          (13,096)
  Decrease in tax
   valuation allowance                         16,000                                            16,000
  Unrealized gain
   on investments                                  10                                                10
  Stock compensation                     9      1,451                                     167     1,627
  Conversion of 4.75%
    subordinated
    debentures                         202     86,082                                            86,284
  Termination of ESOP                           8,786                          9,778             18,564
                        -------    -------   --------  --------  --------   -------- --------  --------
Balance at 1/31/98         $  -     $8,925   $682,224  $403,416     $  -       $  -    $  -  $1,094,565
                       ========    =======   ========  ========  ========   ======== ========  ========

The accompanying notes are an integral part of these consolidated financial statements.
</TABLE>

<TABLE>
Consolidated Statements of Cash Flows (in thousands)
PROFFITT'S, INC. & Subsidiaries

                                                                        Year Ended
                                                            -------------------------------------
                                                            January 31,  February 1,    February 3,
                                                              1998          1997          1996
                                                            -----------   ----------   ----------
<S>                                                          <C>          <C>              <C>
Operating Activities
  Net income                                                  $ 62,737     $  67,080       $ 62,882
  Adjustments to reconcile net income to net
    cash provided by operating activities:
    Extraordinary loss on extinguishment of debt                 6,378                        3,433
    Depreciation and amortization                               65,301        56,558         54,405
    Deferred income taxes                                        5,412        31,628         17,960
    (Gains) losses from long-lived assets                        (134)         1,406       (36,058)
    ESOP expenses                                                8,786         1,481          1,363
    Loss on County Seat Debentures                                            10,525
    Settlement of reorganization payables                        (680)       (1,280)          (725)
    Changes in operating assets and liabilities:
      Trade accounts receivable                                 10,320      (32,014)         48,932
      Merchandise inventories                                 (71,737)         5,626          (678)
      Other current assets                                      27,704      (13,533)          (741)
      Accounts payable, accrued expenses and
        sales taxes payable                                     63,326         (126)          4,552
      Other                                                      8,451         8,860        (8,649)
                                                              --------      --------      ---------
  Net Cash Provided By Operating Activities                    185,864       136,211        146,676
                                                              --------      --------      ---------
Investing Activities
  Purchases of property and equipment, net                   (167,813)     (113,918)       (90,083)
  Proceeds from sale of assets                                  23,221         6,013         70,801
  Proceeds from sale of marketable securities                                                 5,653
  Acquisition of Parisian (1996)/Parks-Belk (1995)                         (119,070)       (10,483)
                                                              --------      --------      ---------
  Net Cash Used In Investing Activities                      (144,592)     (226,975)       (24,112)
                                                              --------      --------      ---------
Financing Activities
  Proceeds from long-term borrowings                           175,546       113,037         32,273
  Payments on long-term debt and capital lease
    obligations                                              (224,134)      (52,395)       (23,357)
  Net borrowings (repayments) under receivables
    facility                                                    11,392      (35,637)       (42,321)
  Proceeds from issuance of stock and sale of
    treasury stock                                              15,762        35,438          2,602
  Redemption of subordinated notes                                                         (57,000)
  Purchase of treasury stock                                  (13,096)      (14,383)        (5,874)
  ESOP loan repayment                                            9,778
  Payments to preferred and common shareholders                (1,124)       (4,858)        (3,139)
                                                              --------      --------      ---------
  Net Cash Provided By (Used In) Financing
    Activities                                                (25,876)        41,202       (96,816)
                                                              --------      --------      ---------
  Increase (Decrease) In Cash and Cash Equivalents              15,396      (49,562)         25,748

Cash and cash equivalents at beginning of year                  24,000        73,562         47,814
                                                              --------      --------      ---------
Cash and cash equivalents at end of year                      $ 39,396      $ 24,000       $ 73,562
                                                             =========     =========     ==========

Noncash investing and financing activities are further described in the accompanying notes. 
The accompanying notes are an integral part of these consolidated financial statements.
</TABLE>


Notes to Consolidated Financial Statements  (in thousands, except
per share amounts)
PROFFITT'S, INC. & Subsidiaries

Note 1 - Organization and Summary of Significant Accounting
Policies
Organization
Proffitt's, Inc. ("the Company") is a retail organization operating
department stores under the store names of Proffitt's, McRae's,
Younkers, Parisian, Herberger's, Carson Pirie Scott ("CPS"),
Bergner's and Boston Store. The Company's fiscal year ends on the
Saturday nearest January 31. Years 1997 and 1996 consisted of 52
weeks ended on January 31, 1998 and February 1, 1997, respectively.
Year 1995 consisted of 53 weeks and ended on February 3, 1996. The
financial statements include the accounts of the Company and its
subsidiaries. All significant intercompany balances and
transactions have been eliminated.

Use of Estimates

The preparation of financial statements in conformity with
generally accepted accounting principles requires management to
make estimates and assumptions that affect the reported amounts of
assets and liabilities and disclosure of contingent assets and
liabilities at the date of the financial statements and the
reported amounts of revenues and expenses during the reporting
period. Actual results could differ from those estimates. 

Cash Equivalents

The Company considers all highly liquid investments purchased with
maturities of three months or less to be cash equivalents. Cash of
approximately $13,012 and $10,805 has been restricted by the
accounts receivable securitization agreements facility at January
31, 1998 and February 1, 1997, respectively.

Trade Accounts Receivable

Trade accounts receivable represents an owned residual interest in
two special purpose subsidiaries that own Proffitt's proprietary
revolving charge accounts and a direct ownership of CPS's revolving
charge accounts. In some cases, the account's terms provide for
payments exceeding one year. In accordance with usual industry
practice, such receivables are included in current assets. A
portion of the finance charge income on these receivables is earned
by financial institutions in connection with the sales of interests
in accounts receivable (see Note 5). The allowance for doubtful
accounts at January 31, 1998 and February 1, 1997 was $19,013 and
$19,512, respectively.

Inventories

Inventories are stated at the lower of cost or market as determined
by the retail inventory method using last-in, first-out (LIFO)
costs for substantially all of the Company's inventory at January
31, 1998 and February 1, 1997. At January 31, 1998, the LIFO value
of inventory exceeded market, and as a result, inventory was stated
at the lower market amount. At February 1, 1997, the LIFO value of
inventory approximated the first-in, first-out (FIFO) method value.
Inventory costs include invoice cost, freight and certain
purchasing and distribution costs.

Property and Equipment

Property and equipment are stated at cost less accumulated
depreciation. For financial reporting purposes, depreciation is
computed principally using the straight-line method over the
estimated useful lives of the assets. Gains or losses on the sales
of assets are recorded at disposal. At each balance sheet date, the
Company evaluates recoverability of property and equipment based
upon expectations of nondiscounted cash flows and operating income.

Goodwill and Tradenames

The Company has allocated substantially all the cost in excess of
fair value of net tangible assets acquired in purchase transactions
to goodwill and tradenames, which is being amortized on a
straight-line method over 15 to 40 years. The Company recognized
amortization charges of $7,622, $3,369 and $1,523 for 1997, 1996
and 1995, respectively. As of January 31, 1998, the accumulated
amortization of intangible assets was $13,833. At each balance
sheet date, the Company evaluates the recoverability of intangible
assets based upon expectations of nondiscounted cash flows and
operating income. Based upon its most recent analysis, the Company
believes that no impairment of intangible assets exists at January
31, 1998.

Employee Stock Ownership Plans

Shares acquired after January 30, 1994 are accounted for in
accordance with SOP 93-6, "Employers' Accounting for Employee Stock
Ownership Plans." All other unreleased shares are accounted for in
accordance with SOP 76-3, "Accounting Practices for Certain
Employee Stock Ownership Plans." See Note 13 for discussion of the
Herberger's Employee Stock Ownership Plan ("ESOP") termination
during 1997.

Stock-Based Compensation

Compensation cost is measured under the intrinsic value method in
accordance with Accounting Principles Bulletin No. 25. Pro forma
disclosures of net income and earnings per share are presented, as
if the fair value method had been applied, as required by SFAS No.
123.

Revenues

Retail sales are recorded on the accrual basis and profits on
installment sales are recognized in full when the sales are
recorded. Sales are net of returns which are reflected as a period
cost at the time of return.

Leased Department Sales

The Company includes leased department sales as part of net sales.
Leased department sales were $163,654, $153,124 and $163,304 for
1997, 1996 and 1995, respectively.

Store Pre-Opening Costs

Store pre-opening costs are expenses when incurred.

Advertising Costs

Advertising and sales promotion costs are expenses as incurred.
Advertising and sales promotion costs were $140,757, $114,027 and
$105,919 for 1997, 1996 and 1995, respectively.

Income Taxes

Deferred income taxes reflect the impact of "temporary differences"
between the amount of assets and liabilities for financial
reporting purposes and such amounts as measured by enacted tax
rules and regulations.

Earnings Per Common Share

Basic earnings per common share (EPS) have been computed based on
the weighted average number of common shares outstanding, after
recognition of preferred stock dividends of $796 and $1,950 for
1996 and 1995, respectively, and a payment of $3,032 for early
conversion of the preferred stock in 1996.

     During 1997, the Company converted $86,250 of convertible
subordinated debentures into 4,040 (split adjusted - see Note 12)
shares of common stock. Prior to conversion, the Company's
convertible subordinated debentures were considered in diluted
earnings per share when dilutive.

     Common stock issued upon the conversion of the preferred stock
in 1996 and the convertible subordinated debentures in 1997 have
been included in the weighted average number of shares outstanding
subsequent to the date of conversion for computing basic earnings
per share. 

<TABLE>
Computation Of Per Share Earnings

                                 For the                    For the                   For the
                               Year Ended                  Year Ended                 Year Ended
                                 1/31/98                    2/1/97                     2/3/96
                         -----------------------    ----------------------       ------------------
                                          Per                          Per                      Per
                                         Share                       Share                     Share
                        Income   Shares   Amount   Income    Shares   Amount   Income    Shares           Amount
                       -------- -------  --------  ---------------   -------  --------  ------ ------
<S>                       <C>      <C>       <C>     <C>       <C>      <C>     <C>      <C>       <C>
Basic EPS
Income before 
  extraordinary loss      $72,082  85,532     $.84   $63,252  77,724     $ .81  $62,992  75,111     $.84
Effect of Dilutive
  Securities
Stock Options                       2,941                      2,570                      1,335
Convertible
  subordinated 
  debentures                1,708   2,613              2,500   4,040              2,500   4,040
Convertible
  preferred stock                                                                 1,950   2,844
                          ------- -------  -------   ------- -------   -------  ------- -------  -------
Diluted EPS
Income before
  extraordinary 
  loss available
  to common 
  shareholders plus 
  assumed conver-
  sions                   $73,790  91,086     $.81   $65,752  84,334      $.78  $67,442  83,330     $.81
                          =======  ======   ======   ======= =======    ======  =======  ======   ======
</TABLE>

New Accounting Pronouncements

In February 1997, the Financial Accounting Standards Board ("FASB") issued
SFAS No. 128, "Earnings Per Share." The new standard changed the presentation
and method in which earnings per share are computed. The Company restated all
per share amounts consistent with the new accounting pronouncement.

     In June 1997, the FASB issued SFAS No. 130, "Reporting Comprehensive
Income" and SFAS No. 131, "Disclosures About Segments of an Enterprise and
Related Information." SFAS No. 130 establishes standards for the reporting
and display of comprehensive income and its components in a full set of
general-purpose financial statements. SFAS No. 131 requires public business
enterprises to report selected information about operating segments as well
as establishes standards for related disclosures about products and services,
geographic areas, and major customers. In February 1998, the FASB issued SFAS
No. 132, "Employers' Disclosures About Pensions and Other Postretirements
Benefits". SFAS No. 132 standardizes the disclosure requirements for pensions
and other postretirement benefits, eliminates certain disclosures, and
requires additional information on changes in the benefit obligations and
fair values of plan assets. These standards are effective for the Company's
year ending January 30, 1999 and the Company is currently in the process of
ascertaining the impact the new standards will have on its financial
statements for 1998 and prior periods.

Note 2 - Mergers with Carson Pirie Scott, Herberger's and Younkers

On January 31, 1998, Proffitt's, Inc. (Proffitt's) issued 27,565 shares of
its common stock for all of the outstanding common stock of Carson Pirie
Scott and Co. The merger has been accounted for as a pooling of interests
and, accordingly, these consolidated financial statements have been restated
for all periods to include the results of operations and financial position
of CPS.


Separate results of the combined entities were as follows:

                                                    Year Ended
                                     -----------------------------------------
                                      1/31/98         2/1/97         2/3/96
                                     ---------      ---------       ----------
Revenue:
  Proffitt's                         $ 2,374,654    $ 1,889,779      $ 1,661,056
  Carson Pirie Scott                   1,170,002      1,102,827        1,083,812
                                      ----------      ---------       ----------
                                     $ 3,544,656    $ 2,992,606      $ 2,744,868
                                      ==========     ==========       ==========
Extraordinary item:
  Proffitt's                         $   (8,254)              0     $    (2,060)
  Carson Pirie Scott                     (1,091)
                                      ----------     ----------      -----------
                                     $   (9,345)              0     $    (2,060)
                                      ==========     ==========      ===========
Net income (loss):
  Proffitt's                         $    49,025     $   37,399     $    (1,419)
  Carson Pirie Scott                      13,712         29,681           64,301
                                      ----------     ----------       ----------
                                     $    62,737     $   67,080     $     62,882
                                      ==========      =========       ==========

CPS's financial statements have been restated to conform to Proffitt's
accounting methods and to reflect certain reclassifications and eliminations
changing previously reported income and shareholders' equity. Prior to the
mergers of Proffitt's with Younkers, Inc. ("Younkers") and Proffitt's with
CPS, CPS owned shares of Younkers common stock. CPS recorded an unrealized
gain of $6,940 before income taxes of $2,776 at February 3, 1996. During
1996, CPS sold the shares for $31,094 and realized a gain of $14,892. The
unrealized gain, the realized gain and the related income tax effect, which
had been reflected in previous CPS financial statements, have been eliminated
in the preparation of these financial statements. 

     On February 1, 1997, Proffitt's issued 8,000 (split adjusted, see Note
12) shares of its common stock for all the outstanding common stock of G.R.
Herberger's, Inc. ("Herberger's"). On February 3, 1996, Proffitt's issued
17,632 (split adjusted, see Note 12) shares of its common stock for all the
outstanding common stock of Younkers. Both mergers were accounted for as
poolings of interests, and accordingly, the consolidated financial statements
were restated for all periods to include the results of operations and
financial position of Herberger's and Younkers.

Note 3 - Acquisitions of Parisian, Parks-Belk and Brody Brothers

Parisian

On October 11, 1996, Proffitt's acquired Parisian, Inc. (:"Parisian"). The
total purchase price of the Parisian transaction was approximately $224,000
(cash payments and transaction costs of $119,000, issuance of 5,894 shares of
common stock valued at $101,000 and issuance of 812 replacement stock options
valued at $4,000) plus the assumption of Parisian liabilities aggregating
$293,000.

     The Parisian transaction was accounted for as a purchase and,
accordingly, the financial results of the operations of Parisian have been
included in the Company's results of operations since the acquisition date.
The purchase price has been allocated to Parisian's tangible assets and
liabilities based on their estimated fair values at the date of acquisition,
with the remaining $229,000 allocated to its tradename and goodwill. 

Parks-Belk

In April 1995, Proffitt's acquired the Parks-Belk Company. Consideration of
less than $20,000 was paid in Proffitt's, Inc. common stock and cash. Three
of the Parks-Belk locations were converted into Proffitt's stores, and one
was permanently closed.

Brody Brothers

On March 6, 1998, subsequent to the Company's 1997 year-end, the Company
acquired Brody Brothers Dry Goods Company, Inc. ("Brody's"), a department
store company with six locations in North Carolina. The Brody's stores are
expected to be converted into Proffitt's stores by mid 1998 and will be
included in the Company's financial statements subsequent to the date of
acquisition. Consideration of less than $20,000 was paid in cash.

Note 4 - Marketable Securities

Investments in marketable securities are carried as available-for-sale
securities at fair value. Unrealized holding gains and losses, net of the
related tax effect, are excluded from income and are reported as a component
of shareholders' equity until realized.

     CPS held $23,353 par value of 9% Junior Subordinated Exchange Debentures
Due 2004 of County Seat Holdings, Inc. In 1996, CPS wrote down its entire
interest in the County Seat Debentures and reflected such in other income
(expense). In 1997, CPS sold its County Seat Debentures for an insignificant
amount.

Note 5 - Accounts Receivable Securitization

The Company (exclusive of CPS prior to February 2, 1998 - see Note 8) sells
an undivided interest in its accounts receivable through its subsidiaries,
Proffitt's Credit Corporation ("PCC") and Younkers Credit Corporation ("YCC")
(qualifying special purpose entities). The Company has the ability to sell
securities in fixed or variable denominations with fixed or variable implicit
discount rates. At January 31, 1998, the Company had available the following
funding sources:

                                                       Average
                                          Amount      Implicit
                                      Outstanding      Discount    Expiration
   Entity       Funding Capacity         1/31/98       Rate          Date
- ----------------------------------------------------------------------------
     YCC   Fixed at $75,000               $  75,000    6.45%       June 2000
     YCC   Variable up to $50,000             6,000    Variable    July 2000
     PCC   Fixed at $200,000                200,000    6.50%       August 2002
     PCC   Variable up to $150,000          114,113    Variable    August 2002
- ----------------------------------------------------------------------------
                                          $ 395,113
=============================================================================

The variable arrangements are discounted based on commercial paper rates. At
January 31, 1998, the weighted average variable rate was 6.1%. The various
agreements contain covenants requiring the maintenance of certain financial
ratios and receivables portfolio performance measures. The Company is
obligated to repurchase receivables related to customer credits such as
merchandise returns.

     Effective for 1998, the National Bank of the Great Lakes ("NBGL"), a
wholly-owned national credit card bank subsidiary, will issue all credit
cards and sell all accounts receivable generated by the credit cards to PCC
and YCC. To accommodate the increase in accounts receivable attributable to
the CPS stores, the PCC variable funding facility was increased to $400,000.

     The ownership interest transferred by PCC and YCC to the purchasers was
$395,113 and $324,000 at January 31, 1998 and February 1, 1997, respectively.
Finance charges earned by the purchasers were $20,825, $16,013 and $8,809 for
1997, 1996 and 1995, respectively.

Note 6 - Property and Equipment

A summary of property and equipment is as follows:

                                               January 31,     February 1,
                                                 1998             1997
                                               ----------     -----------
Land and land improvements                        $  74,585       $   70,051
Buildings                                           300,073          242,391
Leasehold improvements                              101,482          131,255
Fixtures and equipment                              549,957          402,176
Construction in progress                             13,094            8,242
                                                  1,039,191          854,115
Accumulated depreciation                          (273,310)        (193,200)
                                                 ----------      -----------
                                                    765,881          660,915
Stores held for sale, net of
   accumulated depreciation                                           21,347
                                                 ----------      -----------
                                                  $ 765,881       $  682,262
                                                 ==========      ===========
          
The Company realized gains of $134 and losses of $1,406 from asset sales,
store sales or closings and impairment charges in 1997 and 1996,
respectively.

     In March 1995, the Company sold eight CPS stores located in Minnesota
(the "Minnesota Closed Stores") for net proceeds of $70,801. The assets sold
had a carrying cost of $9,521. The Company separately liquidated all
inventory, fixtures and accounts receivable related to the Minnesota Closed
Stores. The Company recorded a gain on the sale of its Minnesota Closed
Stores of $55,179, after closing costs, for the year ended February 3, 1996,
which is included in (gains) losses from long-lived assets in the
consolidated statements of income.

Note 7 - Income Taxes
The components of income tax expense are as follows:

                                                   Year Ended
                                      January 31, February 1,   February 3,
                                        1998         1997           1996
                                      ----------   ----------     ----------
Current:
  Federal                                $ 50,312     $ 14,247      $ 23,898
  State                                     4,286        4,848         5,683
                                        ---------    ---------     ---------
                                           54,598       19,095        29,581
Deferred:
  Federal                                   4,583       27,572        15,046
  State                                       829        4,056         2,914
                                        ---------    ---------     ---------
                                            5,412       31,628        17,960
                                        ---------    ---------     ---------
                                         $ 60,010     $ 50,723      $ 47,541
                                        =========    =========     =========

     The tax effect for extraordinary losses on early extinguishment of debt
was $5,788 and $1,373 for years 1997 and 1995, respectively.

     Components of the net deferred tax asset or liability recognized in the
consolidated balance sheets are as follows:

                                                January 31,   February 1,
                                                  1998           1997
                                                -----------   -----------
Current:
  Deferred tax assets:
    Trade accounts receivable                      $    7,486    $    7,275
    Accrued expenses                                   32,765        25,731
    NOL carryforwards                                   4,212         4,255
    Valuation allowance                               (6,155)        (8,086)
                                                    ---------    ----------
                                                       38,308         29,175
  Deferred tax liabilities:
    Inventory                                        (13,126)      (11,365)
    Other                                             (1,212)       (1,505)
                                                    ---------    ----------
                                                     (14,338)      (12,870)
                                                    ---------    ----------
  Net current deferred tax asset                    $  23,970     $  16,305
                                                    =========    ==========
Noncurrent:
  Deferred tax assets
    Capital leases                                  $  16,651     $  16,635
    Other long-term liabilities                        32,492        36,405
    Deferred compensation                               1,908         2,195
    NOL carryforwards                                  41,340        46,020
    Valuation allowance                              (41,251)      (56,481)
                                                    ---------     ---------
                                                       51,140        44,774
  Deferred tax liabilities:
    Property and equipment                           (49,857)      (45,040)
    Deferred gain                                     (6,491)       (6,620)
    Other assets                                     (12,794)      (12,930)
    Junior subordinated debentures                                  (1,205)
                                                    ---------    ----------
                                                     (69,142)      (65,795)
                                                    ---------    ----------
    Net non-current deferred tax liability          $(18,002)    $ (21,021)
                                                    =========    ==========
 

At January 31, 1998, the Company has $116,800 in federal and state tax net
operating loss carryforwards related to CPS's pre-bankruptcy losses that will
expire between 2003 and 2008. The future utilization of these carryforwards
is restricted under federal income tax change-in-ownership rules and CPS's
ability to generate sufficient taxable income. 

     The valuation allowance attributable to CPS losses and tax basis
differences was reduced by $16,000 for each of the years ended January 31,
1998 and February 1, 1997, based on management's reassessment of the
realizability of the related deferred tax asset in future years. The tax
benefit resulting from the reduction in the valuation allowance is credited
directly to shareholders' equity. 

     The Company believes it is more likely than not that the benefit of the
net deferred tax assets will be realized.

     Income tax expense varies from the amount computed by applying the
statutory federal income tax rate to income before taxes. The reasons for
this difference are as follows:

                                           1997         1996        1995
                                          ---------    --------     --------
Statutory tax rate                           35.0%        35.0%        35.0%
State income taxes, net of
  federal benefit                             2.4          4.0          4.2
Nondeductible merger related costs            5.7          1.6          2.7
Amortization of goodwill                      2.1          1.1           .5
Non-deductible ESOP expenses                  3.6
Other items, net                               .1          1.4           .7
Effective tax rate                           48.9%        43.1%        43.1%


The Company made income tax payments, net of refunds received, of $9,894,
$34,111 and $14,232 during 1997, 1996 and 1995, respectively. 

Note 8 - Senior Debt

A summary of senior debt is as follows: 

                                                January 31,    February 1,
                                                  1998            1997
                                                -----------     ------------
Revolving credit agreements                        $ 210,000       $ 154,437
CPS receivables facility, weighted average 
  interest rate of 5.58% and 5.47%,
  respectively                                       125,000         113,511
Senior unsecured notes, 8.125%, maturing 2004        125,000
Real estate notes, mortgage notes and
  industrial revenue bonds                            39,865         133,324
Capital lease obligations                             50,396          50,542
                                                   ---------       ---------
                                                     550,261         451,814
Current portion                                      (8,600)        (15,369)
                                                   ---------       ---------
                                                   $ 541,661       $ 436,445
                                                   =========       =========

In conjunction with the acquisition of CPS, Proffitt's replaced its revolving
credit agreement and CPS's revolver with a new $600,000 revolving credit
facility (the "Credit Facility"). The Credit Facility is scheduled to expire
in February 2003. Advances under the Credit Facility bear interest at
variable rates and are unsecured. At January 31, 1998, the interest rate was
6.5%. The Credit Facility requires the Company to meet specific covenants
related to net worth, leverage, fixed charges, and indebtedness. Previously
unamortized debt issuance costs associated with the replaced revolver were
written off and reflected in the extraordinary loss on early extinguishment
of debt in 1997.

     Prior to the merger with Proffitt's, CPS financed its trade accounts
receivable with a $200,000 facility ("Receivables Facility"). In connection
with the merger, the Receivables Facility was terminated and the $125,000
outstanding balance under the Receivables Facility was repaid on February 2,
1998, with proceeds from the sale of receivables under the Company's
receivables securitization agreements (see Note 5).

     Proceeds from the 1997 sale of 8.125% senior unsecured notes were used
primarily to reduce subordinated debt, real estate notes and mortgage notes.
The notes contain several covenants including limitations on indebtedness,
transactions with affiliates, and disposition of assets.

     Effective with the February 3, 1996 Younkers merger, the Company
replaced Younkers' debt collateralized by its trade accounts receivable with
the sale of an undivided interest in its accounts receivable and canceled its
revolving credit facility. As a result of this early extinguishment of debt,
certain deferred debt costs aggregating $3,433 ($2,060 net of income taxes)
were written off as an extraordinary item in 1995.

     At January 31, 1998, maturities of senior debt for the next five years
and thereafter, giving consideration to lenders' call privileges, are as
follows:

                                   Year                     Maturities
                                  --------                 ----------
                                   1998                         $8,600
                                   1999                          7,307
                                   2000                        129,085
                                   2001                          1,824
                                   2002                        230,509
                                 Thereafter                    172,936
                                ------------               -----------
                                                             $ 550,261
                                =============              ===========

The Company made interest payments net of capitalized interest of $54,838,
$43,088 and $48,529 during 1997, 1996 and 1995, respectively. 

Note 9 - Subordinated Debt

Subordinated debt represents uncollateralized obligations subordinated in
right of payment to all senior debt and is composed of the following:

                                               January 31,     February 1,
                                                 1998             1997
                                               -----------     -----------
Convertible debentures, interest
  at 4.75%, maturing 
  November 2003, converted into 4,040
    shares of Proffitt's common stock
    in October 1997                                               $ 86,250
Notes, interest at 9.875%, maturing
  July 2003                                       $ 10,964         125,000
Junior debentures, interest at 7.5%,
  maturing
  March 2004, prepaid in January 1998                               14,517
                                                 ---------       ---------
                                                  $ 10,964       $ 225,767
                                                 =========       =========

In October 1997, the convertible debentures were converted into 4,040 (split
adjusted, see Note 12) shares of Proffitt's common stock. As a result of this
conversion, certain deferred debt issue costs aggregating $600 ($400 net of
tax) were written off as an extraordinary item.

     Effective with the Parisian acquisition, the Company assumed the
existing Parisian 9.875% subordinated notes. The notes are redeemable at the
option of the Company, in whole or in part, after July 15, 1998, 1999 and
2000 at approximately 105%, 102.5% and 100% of face value, respectively. In
May and June 1997, the Company purchased approximately $28,400 of these notes
which resulted in an extraordinary loss from the extinguishment of debt of
approximately $1,100, net of tax. In January 1998, the Company made a cash
tender offer at approximately 106% of face value for the remaining $96,600 in
outstanding notes. This tender offer was accepted by 89% of the note holders,
which left approximately $11,000 outstanding as of January 31, 1998. The
January tender resulted in an extraordinary loss from the early
extinguishment of debt of approximately $6,600, net of tax.

     The 7.5% junior subordinated debentures were discounted at the date of
issue to reflect their fair value and were being accredit to a face value of
$17,500 with an effective interest rate of 11%. In January 1998, the Company
completed the prepayment of the junior subordinated debentures for the face
value, which resulted in a net of tax charge of $1,600.

Note 10 - Leases

The Company is committed under long-term leases primarily for the rentals of
retail stores and other properties. The leases generally provide for minimum
annual rentals (including executory costs such as real estate taxes and
insurance) and contingent rentals based on a percentage of sales in excess of
stated amounts. Generally, the leases have primary terms ranging from 20 to
30 years and include renewal options ranging from 10 to 15 years.

     At January 31, 1998, future minimum rental commitments are as follows:

                                            Operating Leases  Capital Leases
                                          -----------------   ----------------
                         1998                  $    77,424        $   10,621
                         1999                       78,225            11,378
                         2000                       73,678            10,885
                         2001                       61,689             9,414
                         2002                       58,867             9,137
                       Thereafter                  466,679           101,906
                                                 ---------        ----------
                                                $  816,562         $ 153,341
                                                 =========        ==========
              Amount representing interest                         (102,945)
                                                ----------       -----------
                Capital lease obligations                         $   50,396
                                                 =========       ===========


Total rental expense for operating leases was $109,868, $81,709 and $71,232
during 1997, 1996 and 1995, respectively, including contingent rents of
approximately $11,233, $10,182 and $8,488, respectively.

Note 11 - Employee Benefit Plans

The Company sponsors various profit sharing and savings plans that cover
substantially all full-time employees. Company contributions charged to
expense under these plans, or similar predecessor plans, for 1997, 1996 and
1995 were $4,047, $2,806 and $3,092, respectively.

Defined Benefit Plan

CPS sponsors a noncontributory defined benefit plan with the costs of such
plan determined by an independent actuary. CPS's funding policy is to
contribute annually to the plan an amount, which does not exceed the maximum
amount that can be deducted for federal income tax purposes. The plan covers
substantially all employees who have attained a minimum age and number of
hours of employment.

     Net pension costs were:

                                                  Fiscal Year Ended
                                           1/31/98     2/1/97      2/3/96
                                          --------    --------- ---------
Service cost                                $ 4,805     $ 5,326     $ 4,535
Interest cost                                 9,445       9,012       8,651
Return on assets                           (24,211)    (17,144)    (26,029)
Net amortization and deferral                12,338       5,867      14,886
                                            -------     -------    --------
Net pension cost                           $  2,377     $ 3,061     $ 2,043
                                            =======     =======     =======

The following table sets forth the funded status of the defined benefit
pension plan:

                                                 January 31,    February 1,
                                                   1998            1997
                                                 ----------      ----------
Actuarial present value of benefit obligation:
  Vested benefit obligation                        $ 128,755      $ 117,689
  Nonvested benefit obligation                         3,173          2,437
                                                    --------      ---------
Accumulated benefit obligation                       131,928        120,126
Excess of projected benefit obligation
  over accumulated benefit obligation                  6,292          5,489
                                                    --------      ---------
Projected benefit obligation                         138,220        125,615
Plan assets at fair value                            146,345        131,076
                                                    --------      ---------
Funded status                                          8,125          5,461
Unrecognized net gain                               (11,990)        (6,912)
Prior service cost not yet recognized in
  net periodic pension cost                            (196)          (233)
                                                    --------      ---------
Accrued pension cost classified in other
  liabilities                                     $  (4,061)     $  (1,684)
                                                    ========       ========
Discount rate                                          7.50%          7.75%
Expected long-term rate of return on assets            9.50%          9.25%
Average assumed rate of compensation increase          4.50%          4.75%
                                                    ========       ========

Approximately 64% of the plan assets are invested in marketable equity
securities, with the remainder invested in bonds.

     The plan assets at January 31, 1998 and February 1, 1997 were based on
a respective November 1 measurement date.

     As a part of a prior acquisition, Younkers assumed certain obligations
under a frozen defined benefit pension plan. During 1996, the Company
terminated the plan realizing non-cash expenses of $1,362.

Retiree Health Care Plans

CPS provides health care benefits for certain groups of CPS employees who
retired before 1997. The plans were contributory with CPS providing a frozen
annual credit of varying amounts per year of service. A $2.9 million
curtailment gain was recognized for the year ended February 3, 1996. The
annual expense is comprised principally of interest cost and is less than
$1,000 annually.

     The liabilities for the unfunded plans reflected in the Company's
consolidated balance sheets are as follows:

                                               January 31,   February 1,
                                                 1998           1997
                                               ----------     ----------
Accumulated postretirement benefit obligation
  Retirees                                       $ 10,530       $   9,619
  Fully eligible active plan participants                           1,031
                                                 ---------      ---------
                                                    10,530         10,650
Unrecognized gain                                    3,504          3,416
                                                 ---------      ---------
Accrued postretirement benefit cost
  classified in other liabilities                 $ 14,034       $ 14,066
                                                 =========      =========


Note 12 - Shareholders' Equity

Preferred Stock

On March 31, 1994, Proffitt's issued 600 shares of series A Cumulative
Convertible Exchangeable Preferred Stock in a private offering (10,000 total
shares authorized). Net proceeds to the Company were approximately $28,900
after offering expenses. Dividends were cumulative and were paid at $3.25 per
annum per share. On June 28, 1996, the holder converted the preferred stock
into 2,844 (split adjusted, see below) shares of Proffitt's common stock. The
Company paid $3,032 to the holder of the preferred stock to induce early
conversion.

Common Stock

The Company has 300,000 shares of $.10 par value common shares authorized of
which 89,256 and 55,860 shares were issued and outstanding at January 31,
1998 and February 1, 1997, respectively.

     In August 1997, the Company's Board of Directors approved a 2-for-1
stock split of the outstanding shares of the Company's common stock. The
split was effected in the form of a stock dividend; each shareholder received
one additional share for each outstanding share of common stock held of
record as of the close of business on October 15, 1997. The per share amounts
presented in the Company's consolidated financial statements are reflective
of the 2-for-1 stock split.

     Each outstanding share of common stock has one preferred stock purchase
right attached. The rights generally become exercisable ten days after an
outside party acquires, or makes an offer for, 20% or more of the common
stock. Each right entitles its holder to buy 1/100 share of Series C Junior
Preferred Stock at an exercise price of $85. Subsequent to year-end, the
Company's Board of Directors approved an increase in the exercise price to
$278 and an extension of the term of the rights to March 25, 2008. Once
exercisable, if the Company is involved in a merger or other business
combination or an outside party acquires 20% or more of the common stock,
each right will be modified to entitle its holder (other than the acquired)
to purchase common stock of the acquiring company or, in certain
circumstances, common stock having a market value of twice the exercise price
of the right.

Treasury Stock

Previously, Herberger's was required to repurchase shares from inactive
participants of the ESOP at fair value. Treasury stock transactions were
accounted for under the cost method with gains or losses on transactions
credited or charged to additional paid-in-capital. Total shares purchased in
1997, 1996 and 1995 were 3, 170 and 358 (split adjusted), respectively. In
connection with the rescission of the put option on the ESOP shares (see Note
13) the Company retired all 13,794 shares of the Company's common stock held
in treasury.

     Prior to the merger with Proffitt's, CPS purchased and retired 700 and
905 common shares for $13,096 and $12,327 during the years ended January 31,
1998 and February 1, 1997.

Note 13 - Employee Stock Plans

ESOP

Herberger's sponsored an employee stock ownership plan for the benefit of its
employees. Contributions to the ESOP were made at the discretion of the Board
of Directors and were $0, $3,670 and $3,418 in 1997, 1996 and 1995,
respectively. At various times, the ESOP purchased shares of the Company's
common stock using the proceeds of ESOP loans. These shares were initially
held in a suspense account by the Plan Trustee. As contributions were made
and dividends were paid and the ESOP debt was repaid, shares were released
from suspense and allocated to the accounts of participants and the Company
recognized compensation expense. For shares acquired after January 30, 1994,
ESOP expense was recorded equal to the estimated fair value of shares
allocated and those shares became outstanding for earnings per share
computations. For all other shares, ESOP expense was recorded equal to the
cost of the shares released. All shares acquired prior to January 30, 1994
were considered outstanding for earnings per share calculations. 

     Prior to the merger, Herberger's shares distributed from the ESOP could
be put to Herberger's at fair value for cash under certain conditions. As
such, the shares were carried at fair value and not reflected on the balance
sheet in shareholders' equity. Effective with the merger, the put option was
rescinded, and accordingly, the ESOP shares are reflected in shareholders'
equity.

     During 1997, the ESOP was terminated. As a result, the Company received
approximately $10,000 in cash representing payment of a $9,000 note
receivable from the ESOP.  All previously unallocated common shares of the
Company held by the ESOP were allocated to the ESOP participants, resulting
in a charge of $7,900 (primarily non-cash). 

Stock Options and Grants

The Company utilizes the intrinsic value method of accounting for stock
option grants. As the option exercise price is generally equal to or above
fair value of the common shares at the date of the option grant, no
compensation cost is recognized. 

     Had compensation cost for the Company's stock-based compensation plans
been determined under the fair value method, using the Black-Scholes
option-pricing model, the Company's net income and earnings per share would
have been reduced (increased) to the pro forma amounts indicated below.

<TABLE>
                                January 31, 1998          February 1, 1997         February 3, 1996
                               -------------------       -------------------     --------------------
                             As Reported  Pro Forma  As Reported    Pro Forma As Reported   Pro Forma
                             ----------  ---------    ----------    ---------  ---------     ---------
<S>                             <C>        <C>            <C>         <C>         <C>          <C>
Net income                      $ 62,737   $ 56,911       $ 67,080    $ 64,890    $ 62,882     $ 61,515
Basic earnings per
  common share                       .73        .67            .81         .79         .81          .79
Diluted earnings per
  common share                       .71        .64            .78         .75         .78          .77
</TABLE>

The assumptions for determining compensation costs under the fair value
method include i) a risk-free interest rate based on zero-coupon government
issues on each grant date with the maturity equal to the expected term of the
option (6.01%, 6.84% and 5.74% for 1997, 1996 and 1995, respectively), ii) an
expected term of five years, iii) an expected volatility of 39.1%, 37.1% and
39.9% for 1997, 1996 and 1995, respectively, and iv) no expected dividend
yield.

The Company maintains stock option plans for the granting of options, stock
appreciation rights and restricted shares to officers, key employees and
directors. At January 31, 1998 the Company has available for grant 2,832
shares of common stock. Options granted generally vest over a four-year
period after issue and have an exercise term of ten years from the grant
date. Restricted shares generally vest ten years after grant date with
accelerated vesting at the discretion of the Company's Board of Directors if
the Company meets certain performance objectives.
     A summary of the stock option plans for 1997, 1996 and 1995 is presented
below:
<TABLE>
                                         1997                     1996                   1995
                                  ---------------------  ---------------------    --------------------
                                              Weighted                Weighted                 Weighted
                                               Average                 Average                Average
                                              Exercise                Exercise                 Exercise
Range of Exercise Prices            Shares      Price        Shares    Price         Shares    Price
- -------------------------         ---------  ---------     --------  ---------      ---------  --------
<S>                                  <C>         <C>         <C>       <C>            <C>       <C>
Outstanding at beginning of year      6,395      $ 10.31      5,666    $   8.69        5,188    $  8.06
Granted                               2,628        23.52      1,278       16.31        1,154      11.17
Converted in acquisition                                        812       11.25                        
Exercised                            (1,687)        9.41     (1,104)       9.45        (418)       7.64
Forfeited                              (298)       20.41       (257)      11.22        (258)       8.62
                                     -------    --------    --------   --------     --------    -------
Outstanding at end of year            7,038      $ 15.03      6,395     $ 10.31       5,666     $  8.69
                                     =======    ========    ========   ========     ========    =======
Options exercisable at year end       4,792      $ 11.46      4,324)    $  9.35       4,275     $  7.77
                                     =======    ========    ========   ========     ========    =======
Weighted average fair value of
  options granted during
  the year                          $ 11.07                  $ 7.55                  $ 6.37            
                                    ========    ========    ========   ========     ========   ========
</TABLE>

Contemporaneous with the Parisian acquisition, outstanding Parisian stock
options were converted into Proffitt's options.

     The following table summarizes information about stock options
outstanding at January 31, 1998:
<TABLE>
                                          Options Outstanding               Options Exercisable
                                 -------------------------------------   ---------------------------
                                   Number       Weighted                     Number
                                 Outstanding    Average      Weighted    Exercisable        Weighted
                                    at         Remaining     Average         at             Average
Rage of                           Jan. 31,    Contractual    Exercise       Jan. 31,        Exercise
Exercise of Prices                 1998        (Years)        Price          1998            Price
- ------------------                --------     ---------    ---------      ----------        --------
<S>                                  <C>          <C>        <C>                <C>          <C>
$3.75 to $5.63                          219       3          $   4.68             219        $   4.68
$5.64 to $8.45                        1,005       6              5.90           1,005            5.90
$8.46 to $12.69                       2,673       6             11.47           2,437           11.37
$12.70 to $19.06                      1,915       8             17.68           1,010           16.89
$19.07 to $28.60                         44       9             20.39              22           20.84
$28.61 to $30.29                      1,182       10            28.66              99           27.70
                                    -------    -------        -------         -------        --------
                                      7,038                   $ 15.03           4,792         $ 11.46
                                    =======     ========      =======         =======        ========
</TABLE>

The Company also granted restricted stock awards of 176, 258 and 40 shares to
certain employees in 1997, 1996 and 1995, respectively. The fair value of
these awards on the dates of grants was $4,600, $3,763 and $499 for 1997,
1996 and 1995, respectively. During 1997, 1996 and 1995, compensation cost of
$5,700, $2,239 and $449, respectively, has been recognized in connection with
these awards.

Stock Purchase Plan

The stock purchase plan (the "Plan") provides that an aggregate of 700 shares
of the Company's common stock is available for purchase. Under the Plan, an
eligible employee may elect to participate by authorizing limited payroll
deductions to be applied toward the purchase of common stock at a 15%
discount to market value. Under the Plan, 62 and 28 shares of the Company's
common stock were purchased by employees in 1997 and 1996 respectively. At
January 31, 1998, the Plan has available for future offerings 583 shares.

Note 14 - Commitments and Contingencies 

In 1992, CPS commenced an adversary proceeding in the Bankruptcy Court
against Bank One, Milwaukee, N.A. ("Bank One"). In the adversary proceeding,
the Company alleges, among other things, that Bank One made an illegal setoff
of $31,207 from the Company's Predecessor's account at Bank One in order to
reimburse itself for a $31,207 payment Bank One made to Associated
Merchandising Corporation ("AMC") under a letter of credit Bank One issued to
AMC. In July 1995, the Bankruptcy Court granted the CPS motion for summary
judgment in the amount of $37,565, plus costs, against Bank One. The
Bankruptcy Court's ruling is currently being appealed by Bank One and the
Company is appealing the Bankruptcy Court's denial of prejudgment interest.
Bank One has asserted that the Company's recovery is subject to a 33%
reduction in accordance with the distribution Bank One would receive as an
unsecured creditor under the Plan of Reorganization. While the Company
believes strongly in its causes of action, the ultimate outcome of this
proceeding cannot be determined with certainty. In accordance with generally
accepted accounting principles, no gain has been recognized in the
accompanying consolidated financial statements.

     CPS and its subsidiaries emerged from Chapter 11 bankruptcy in 1993. The
Company recognized $680, $1,280 and $725 in 1997, 1996 and 1995,
respectively, to reflect the favorable resolution of claims. Management
believes CPS has adequately provided for the resolution of all bankruptcy
claims and other matters related to the Plan of Reorganization remaining at
January 31, 1998. 

     The Company is involved in several legal proceedings arising from its
normal business activities, and reserves have been established where
appropriate. Management believes that none of these legal proceedings will
have a material adverse effect on the Company's consolidated financial
condition, results of operations or liquidity.

Note 15 - Related Party Transactions

In 1989, an unsecured $500 interest-free loan, due January 31, 1999, was made
as a supplement to the Chairman of the Board and Chief Executive Officer's
("CEO") base compensation. During 1997, the Company agreed to forgive the
loan in one-fifth increments over five years, providing that the CEO remains
employed by the Company.

     During 1996 and 1995, the Company paid $796 and $1,950 of preferred
stock dividends and a $3,032 payment for early conversion of the preferred
stock to an investment group in which a Director is a partner.

Note 16 - Fair Values of Financial Instruments

The following methods and assumptions were used to estimate the fair value of
each class of financial instrument:

     The fair values of cash and cash equivalents and short-term debt
approximate cost due to the immediate or short-term maturity of these
instruments.

     For variable rate notes that reprice frequently, fair value approximates
carrying value. The fair value of fixed rate notes are estimated using
discounted cash flow analyses with interest rates currently offered for loans
with similar terms and credit risk. As of January 31, 1998 and February 1,
1997, the fair value of fixed rate notes approximated the carrying value.

     The fair values of the 8.125% and 9.875% notes and the 4.75% convertible
debentures are based on quoted market prices. For the junior debentures, the
fair value is estimated using discounted cash flow analyses with interest
rates offered for financial instruments with similar terms and credit risk.

     The fair values of the Company's aforementioned financial instruments at
January 31, 1998 and February 1, 1997 were as follows:

                                    Carrying Amount        Estimated Fair Value
                                   ----------------       -------------------
January 31, 1998
  8.125% senior notes                    $ 125,000                $ 132,700
  9.875% notes                           $  10,964                $  11,731

February 1, 1997
  4.75% convertible debentures           $  86,250                $  84,525
  9.875% notes                           $ 125,000                $ 127,500
  7.5% junior debentures                 $  14,517                $  14,517

Note 17 - Merger, Restructuring and Integration Costs

Merger, restructuring and integration costs incurred in 1997, 1996 and 1995
(before income taxes) were as follows:


                                              1997      1996         1995
                                             -------- ---------     ----------
Related to current year's merger:
  Merger transaction costs, principally
    investment banking, legal and other
    direct merger costs                         $13,800    $ 2,649     $ 8,778
  Severance and related benefits                 11,100      3,129       3,235
  Conversion and consolidation of systems 
    and administrative operations                            3,355
  Abandonment of duplicate data processing
    equipment and software and other assets       6,200        885       7,422
  Other                                                                  1,387
Related to all mergers and acquisitions:
  Termination of Younkers benefit plan                       1,362            
  Conversion and consolidation of systems         2,600      4,549
  Termination of merchandise purchasing
    agreements                                    3,900
  Severance, relocation and other
    integration costs associated with
    all mergers and acquisitions                  5,924
                                                -------    -------    --------
                                               $ 43,524   $ 15,929    $ 20,822
                                                =======    =======     =======

A reconciliation of the above charges to the amounts remaining unpaid at
January 31, 1998 was as follows:

                                              1997      1996         1995
                                             -------- ---------     ----------
Merger, restructuring and integration
  charges                                     $ 43,524    $15,929    $ 20,822 
Amounts representing non-cash charges          (14,500)    (2,445)     (4,086)
Amounts paid in 1995                                                   (1,636)
Amounts paid in 1996                                       (7,308)    (11,913)
Amounts paid in 1997                            (7,111)    (5,434)       (776)
                                               --------   --------   ---------
Amounts unpaid at January 31, 1998            $ 21,913    $   770    $  2,411 


Note 18 - Hostile Takeover Attempt

In 1995, prior to the Proffitt's and Younkers merger, Younkers was subjected
to a hostile takeover attempt by CPS. In defending itself against this
takeover attempt, Younkers incurred legal fees and investment banker advisory
fees aggregating $3,182, while CPS's charges related to this takeover attempt
totaled $6,835.

Note 19 - Year 2000

The Company has completed its assessment of the year 2000 effect on the
Company's systems and began the necessary systems modifications during 1997,
resulting in expense of approximately $6,600. 

Note 20 - Quarterly Financial Information

In the following summary of quarterly financial information, all adjustments
necessary for a fair presentation of each period were included.

<TABLE>

                                                                    Year Ended
                                                  -----------------------------------------------
                                                        First       Second       Third       Fourth
                                                       Quarter     Quarter      Quarter     Quarter
                                                      ---------  ---------     --------    ---------
<S>                                                      <C>       <C>          <C>         <C>
Fiscal year ended January 31, 1998 
  Net sales                                              $784,504  $736,052     $873,974    $1,150,126 
  Gross margin                                           $275,078  $263,608     $313,236      $396,472 
  Income before extraordinary loss                        $13,213    $8,065      $15,968       $34,836 
  Net income                                              $13,213    $6,945      $15,356       $27,223 
Basic earnings per common share:
  Before extraordinary items                                $ .16     $ .09        $ .19         $ .39 
  Extraordinary item                                                  $(.01)       $(.01)        $(.09)
  Earnings per common share                                 $ .16     $ .08        $ .18         $ .31 
Diluted earnings per common share:
  Before extraordinary items                                $ .15     $ .09        $ .18         $ .38 
  Extraordinary item                                                  $(.01)       $(.01)        $(.08)
  Earnings per common share                                 $ .15     $ .08        $ .17         $ .29 
Fiscal year ended February 1, 1997
  Net sales                                              $601,948  $568,345     $719,494    $1,102,819 
  Gross margin                                           $205,444  $200,764     $254,259      $379,243 
  Net income                                               $5,730    $6,358     $ 10,997       $43,995 
  Basic earnings per common share                           $ .07     $ .04        $ .14         $ .53 
  Diluted earnings per common share                          $.07     $ .04        $ .14         $ .50 
</TABLE>

Note 21 - Condensed Consolidating Financial Information

The following tables present condensed consolidating financial information
for 1997 and 1996 for: i) Proffitt's, Inc.; ii) on a combined basis, the
guarantors of Proffitt's, Inc.'s Senior Notes (which are all of the
wholly-owned subsidiaries of Proffitt's, Inc., except for PCC, YCC and NBGL;
and iii) on a combined basis, PCC, YCC and NBGL, the only non-guarantor
subsidiaries of the Senior Notes. The operations of the non-guarantor
subsidiaries were not significant for 1995. Separate financial statements of
the guarantor subsidiaries are not presented because the guarantors are
jointly, severally, and unconditionally liable under the guarantees, and the
Company believes the condensed consolidating financial statements are more
meaningful in understanding the financial position of the guarantor
subsidiaries.

     Proffitt's, Inc. is comprised of substantially all of the Proffitt's and
Younkers stores and certain corporate management and financing functions.
Borrowings and the related interest expense under Proffitt's, Inc. revolving
credit facility are allocated to Proffitt's, Inc. and the guaranty
subsidiaries under an informal lending arrangement. There are also management
and royalty fee arrangements among Proffitt's, Inc. and the subsidiaries.

<TABLE>
Condensed Consolidating Statements of Income (in thousands)
For the Year Ended January 31, 1998
PROFFITT'S, INC. & Subsidiaries

                                                                     Non-
                                                      Guarantor   Guarantor
                                      Proffitt's,     Subsid-      Subsid-      Elimin-     Consol-
                                        Inc.           iaries        iaries      ations       idated
                                       ---------     ----------    ----------   --------    ---------
<S>                                   <C>             <C>            <C>        <C>         <C>
Net Sales                             $ 746,896       $ 2,797,760                           $ 3,544,656 
Costs and Expenses
  Cost of sales                         480,435         1,815,827                             2,296,262 
  Selling, general and
    administrative expenses             156,787           645,637     $ 29,634                  832,058 
  Other operating expenses               56,343           198,428                               254,771 
  Store pre-opening costs                   412             3,710                                 4,122 
  Merger, restructuring and
    integration costs                    11,500            32,024                                43,524 
  (Gains) losses from long-lived
    assets                                   (8)             (126)                                 (134)
  Year 2000 expenses                        357             6,233                                 6,590 
  ESOP expenses                                             9,513                                 9,513 
                                       ---------         ---------    ---------   --------      --------
  Operating income (loss)                41,070            86,514      (29,634)                  97,950 

Other Income (Expense)                                                                                  
  Finance charge income, net                                            92,677                   92,677 
  Gain (loss) on sale of receivables     (4,627)          (13,881)      18,508 
  Servicer fees                                            13,372      (13,372)
  Equity in earnings of subsidiaries     55,180            20,064               $ (75,244)
  Interest expense, net                 (10,612)          (29,529)     (14,936)                 (55,077)
  Other income (expense), net              (178)            2,279)         229                    2,330 
                                       ---------         ---------     --------  ---------     ---------
  Income before provision for
    income taxes and extraordinary
    loss                                 80,833            78,819       53,472    (75,244)      137,880 
Provision for income taxes               14,753            31,023       20,022                   65,798 
                                       ---------         ---------     --------  ---------     ---------
 Net income before extraordinary
  loss                                   66,080            47,796       33,450    (75,244)       72,082 
Extraordinary loss on early exting-
  uishment of debt, net of tax            3,343             6,002                                 9,345 
                                       ---------         ---------     --------  ---------     ---------
  Net income                           $ 62,737           $41,794      $33,450   $(75,244)      $62,737 
                                       =========          ========     ========   ========      ========
</TABLE>

<TABLE>
Condensed Consolidating Balance Sheets (in thousands)
For the Year Ended January 31, 1998
PROFFITT'S, INC. & Subsidiaries

                                                                   Non-
                                                    Guarantor   Guarantor
                                      Proffitt's,   Subsid-      Subsid-        Elimin-     Consol-
                                        Inc.         iaries        iaries        ations       idated
                                       ---------   ----------    ----------     --------    ---------
<S>                                     <C>         <C>             <C>        <C>           <C>
Assets
Current Assets
  Cash and cash equivalents              $15,405     $(6,255)       $30,246                    $39,396
  Trade accounts receivable                  113         273        342,127                    342,513
  Merchandise inventories                171,212     543,935                                   715,147
  Deferred income taxes                    6,797      12,871          4,302                     23,970
  Notes receivable from sale of
    receivables and intercompany
    borrowings                            30,715      90,293                   $(121,008)
  Other current assets                     6,777      24,051              7                     30,835
                                      ----------   ----------     ---------    ----------   ----------
  Total Current Assets                   231,019     665,168        376,682     (121,008)    1,151,861
Property and Equipment, net              186,266     579,615                                   765,881
Goodwill And Tradenames, net               7,340     266,517                                   273,857
Other Assets                               2,297      24,312          6,671                     33,280
Investment in and advances to
  subsidiaries                         1,109,362      18,346                  (1,127,708)             
                                      ----------   ----------     ---------    ----------   ----------
  Total Assets                       $ 1,536,284 $ 1,553,958      $ 383,353  $(1,248,716)  $ 2,224,879
                                      ==========   ==========     =========   ===========   ==========
                                                             
Liabilities and Shareholders' Equity
Current Liabilities
  Trade accounts payable                 $39,713    $110,441                                  $150,154
  Accrued expenses and other
    current liabilities                   45,563     234,582       $15,071                     295,216
  Notes payable from purchase of
    receivables                                                    121,008     $(121,008)
  Current portion of long-term debt          452       8,148                                     8,600
                                     ----------- ------------   -----------  ------------ ------------
  Total Current Liabilities               85,728     353,171       136,079      (121,008)      453,970
Senior Debt                              336,545      80,116       125,000                     541,661
Deferred Income Taxes                      8,683       9,319                                    18,002
Other Long-Term Liabilities               10,763      94,954                                   105,717
Subordinated Debt                                     10,964                                    10,964
Investment by, and Advances from Parent            1,005,434       122,274    (1,127,708)
Shareholders' Equity                   1,094,565                                             1,094,565
                                     ----------- ------------   -----------  ------------ ------------
Total Liabilities and
  Shareholders' Equity              $ 1,536,284  $ 1,553,958     $ 383,353  $ (1,248,716)  $ 2,224,879
                                     =========== ============   ===========  ============ ============
</TABLE>

<TABLE>
Condensed Consolidating Statements of Cash Flows (in thousands)
For the Year Ended January 31, 1998
PROFFITT'S, INC. & Subsidiaries

                                                                   Non-
                                                    Guarantor   Guarantor
                                      Proffitt's,   Subsid-      Subsid-        Elimin-     Consol-
                                        Inc.         iaries        iaries        ations       idated
                                       ---------   ----------    ----------     --------    ---------
<S>                                    <C>          <C>           <C>           <C>           <C>
Operating Activities
Net income                             $ 62,737     $ 41,794      $ 33,450      $(75,244)     $62,737 
Adjustments to reconcile net
  income to net cash provided
  by operating activities:
  Equity in earnings of subsid-
    iaries                              (55,180)     (20,064)                     75,244 
  Depreciation and amortization          12,874       52,427                                   65,301 
  Deferred income taxes                     222        4,614           576                      5,412 
  Extraordinary loss on exting-
    uishment of debt                      1,425        4,953                                    6,378 
  (Gains) losses from long-lived
     assets                                  (8)        (126)                                    (134)
  Settlement of reorganization
    payables                                            (680)                                    (680)
  ESOP expense                                         8,786                                    8,786 
  Changes in operating assets and
    liabilities, net                     52,575       (9,806)       (4,705)                    38,064 
                                       ---------    ---------     ---------     ---------   ----------
  Net cash provided by operating
    activities                           74,645       81,898        29,321                    185,864 

Investing Activities
  Purchases of property and
    equipment, net                      (13,349)    (154,464)                                (167,813)
  Proceeds from sale of assets           23,221                                                23,221 
                                       ---------    ---------     ---------     ---------   ----------
  Net cash provided by (used in)
    investing activities                  9,872     (154,464)                                (144,592)

Financing Activities
  Inter-company borrowings             (226,093)     250,113       (24,020)                           
  Proceeds from long-term
    borrowings                          175,546                                               175,546 
  Payments on long-term debt            (32,720)    (191,414)                                (224,134)
  Net borrowings under receivables
    facility                                                        11,392                     11,392 
  Proceeds from issuance of stock        15,762                                                15,762 
  Purchase of treasury stock            (13,096)                                              (13,096)
  ESOP loan repayment                                  9,778                                    9,778 
  Payments to preferred and common
    shareholders                                      (1,124)                                  (1,124)
                                       ---------    ---------     ---------     ---------   ----------
  Net cash provided by (used in) 
    financing activities                (80,601)      67,353       (12,628)                   (25,876)
  Increase (decrease) in cash and 
    cash equivalents                      3,916       (5,213)       16,693                     15,396 
  Cash and cash equivalents at
    beginning of period                  11,489       (1,042)       13,553                     24,000 
                                       ---------    ---------     ---------     ---------   ----------
  Cash and cash equivalents at
    end of period                      $ 15,405    $  (6,255)     $ 30,246        $   -     $  39,396 
                                       =========    =========    ==========     =========   ==========
</TABLE>

<TABLE>
Condensed Consolidating Statements of Income (in thousands)
For the Year Ended February 1, 1997
PROFFITT'S, INC. & Subsidiaries


                                                                   Non-
                                                    Guarantor   Guarantor
                                      Proffitt's,   Subsid-      Subsid-        Elimin-     Consol-
                                        Inc.         iaries        iaries        ations       idated
                                       ---------   ----------    ----------     --------    ---------
<S>                                      <C>         <C>         <C>           <C>           <C>
Net Sales                                $737,902    $2,254,704                              $ 2,992,606 
Costs and Expenses                                                                                       
  Cost of sales                           461,117     1,491,779                                1,952,896 
  Selling, general and administr-
    ative expenses                        172,219       529,003   $ 15,091                       716,313 
  Other operating expenses                 57,026       149,595                                  206,621 
  Store pre-opening costs                                 1,321                                    1,321 
  Merger, restructuring and integr-
    ation costs                             8,729         7,200                                   15,929 
  (Gains) losses from long-lived
    assets                                                1,406                                    1,406 
  ESOP expenses                                           3,910                                    3,910 
                                         ---------    ----------  ---------    ----------      ----------
  Operating income (loss)                  38,811        70,490    (15,091)                        94,210

Other Income (Expense)                                                                                   
  Finance charge income, net                8,500        12,691     56,848                        78,039 
  Gain (loss) on sale of receivables       (2,475)                   2,475 
  Servicer fees                                           6,749     (6,749)
  Equity in earnings of subsidiaries       41,432        11,431                 $(52,863)
  Interest expense, net                    (6,404)      (23,819)   (12,443)                      (42,666)
  Other income (expense), net               7,319       (19,186)        87                       (11,780)
                                         ---------    ----------  ---------    ----------      ----------
  Income before provision for income
    taxes                                  87,183        58,356     25,127       (52,863)        117,803 

Provision for income taxes                 20,103        20,693      9,927                        50,723 
                                         ---------    ----------  ---------    ----------      ----------
  Net income                              $67,080       $37,663    $15,200      $(52,863)        $67,080 
                                        ==========    ==========  =========    ==========      ==========
</TABLE>

<TABLE>
Condensed Consolidating Balance Sheets (in thousands)
For the Year Ended February 1, 1997
PROFFITT'S, INC. & Subsidiaries

                                                                   Non-
                                                    Guarantor   Guarantor
                                      Proffitt's,   Subsid-      Subsid-        Elimin-     Consol-
                                        Inc.         iaries        iaries        ations       idated
                                       ---------   ----------    ----------     --------    ---------
<S>                                      <C>           <C>          <C>        <C>              <C>
Assets
Current Assets
  Cash and cash equivalents                $11,489      $(1,042)    $13,553                       $24,000
  Trade accounts receivable                    167           31     352,635                       352,833
  Merchandise inventories                  183,285      460,125                                   643,410
  Deferred income taxes                      7,814        4,492       3,999                        16,305
  Notes receivable from sale of
    receivables and intercompany
    borrowings                              15,518       99,516                $(115,034)
  Other current assets                      18,925       37,147       1,590                        57,662
                                          --------     ---------   --------    ----------      ----------
  Total Current Assets                     237,198      600,269     371,777     (115,034)       1,094,210
Property and Equipment, net                183,477      498,284         501                       682,262
Goodwill And Tradenames, net                 8,131      269,341                                   277,472
Other Assets                                 3,092       24,774       3,909                        31,775
Investment in and advances to
    subsidiaries                           728,152                              (728,152)                
                                         ---------     ---------  ---------    ----------      ----------
  Total Assets                          $1,160,050   $1,392,668    $376,187    $(843,186)      $2,085,719
                                         =========     =========  =========    ==========      ==========

Liabilities and Shareholders' Equity
Current Liabilities
  Trade accounts payable                   $34,418     $140,194                                  $174,612
  Accrued expenses and other current
    liabilities                             22,915      178,200 $   18,467                        219,582
  Notes payable from purchase of
    receivables                                                     115,034   $ (115,034)
  Current portion of long-term debt          4,686       10,683                                    15,369
                                         ---------     ---------  ---------    ----------       ---------
  Total Current Liabilities                 62,019      329,077     133,501     (115,034)         409,563
Senior Debt                                157,077      165,857     113,511                       436,445
Deferred Income Taxes                       10,090       10,931                                    21,021
Other Long-Term Liabilities                 18,777       76,576                                    95,353
Subordinated Debt                           14,517      211,250                                   225,767
Investment by, and Advances from Parent                 598,977     129,175     (728,152)
Shareholders' Equity                       897,570                                                897,570
                                       -----------    ----------  ---------    ----------     -----------
  Total Liabilities and
    Shareholders' Equity               $ 1,160,050  $ 1,392,668   $ 376,187   $ (843,186)     $ 2,085,719
                                        ==========    ==========  =========    ==========     ===========
</TABLE>

<TABLE>
Condensed Consolidating Statements of Cash Flows (in thousands)
For the Year Ended February 1, 1997
PROFFITT'S, INC. & Subsidiaries

                                                                   Non-
                                                    Guarantor   Guarantor
                                      Proffitt's,   Subsid-      Subsid-        Elimin-     Consol-
                                        Inc.         iaries        iaries        ations       idated
                                       ---------   ----------    ----------     --------    ---------
<S>                                      <C>           <C>        <C>           <C>            <C>
Operating Activities
Net income                               $ 67,080      $ 37,663   $ 15,200      $(52,863)        $67,080 
Adjustments to reconcile net
  income to net cash provided by
  operating activities:
  Equity in earnings of subsidiaries      (41,432)      (11,431)                  52,863 
  Depreciation and amortization            14,123)       42,380         55                        56,558 
  Deferred income taxes                     8,901        22,679         48                        31,628 
  Loss on County Seat Debentures                         10,525                                   10,525 
  (Gains) losses from long-lived assets                   1,406                                    1,406 
  Settlement of reorganization payables                  (1,280)                                  (1,280)
  ESOP expense                                            1,481                                    1,481 
  Changes in operating assets and liabil-
    ities, net                            (34,394)       14,491    (11,284                       (31,187)
                                         ---------     ---------  ---------    ----------      ----------
  Net cash provided by operating
    activities                             14,278       117,914      4,019                       136,211 

Investing Activities
  Purchases of property and equip-
    ment, net                              (8,544)     (105,374)                                (113,918)
  Proceeds from sale of assets              5,410           603                                    6,013 
  Acquisition of Parisian                              (119,070)                                (119,070)
                                         ---------     ---------  ---------    ----------      ----------
  Net cash used in investing
    activities                             (3,134)     (223,841)                                (226,975)
                                                                
Financing Activities
  Inter-company borrowings               (121,314)       77,143     44,171 
  Proceeds from long-term borrowings      113,037                                                113,037 
  Payments on long-term debt              (19,727)      (32,668)                                 (52,395)
  Net borrowings under receivables
    facility                                                       (35,637)                      (35,637)
  Proceeds from issuance of stock          35,438                                                 35,438 
  Purchase of treasury stock              (14,383)                                               (14,383)
  Payments to preferred and common
    shareholders                                         (4,858)                                  (4,858)
                                         ---------     ---------  ---------    ----------      ----------
  Net cash provided by (used in) 
    financing activities                   (6,949)       39,617      8,534                        41,202 
  Increase (decrease) in cash and 
    cash equivalents                        4,195       (66,310)    12,553                      (49, 562)
  Cash and cash equivalents at begin-
    ning of period                          7,294        65,268      1,000                        73,562 
                                         ---------     ---------  ---------    ----------      ----------
  Cash and cash equivalents at end
    of period                            $ 11,489       $(1,042)  $ 13,553        $   -        $  24,000 
                                         =========     =========  =========     =========     ===========
</TABLE>


Reports
Report of Independent Accountants

Board of Directors and Shareholders
Poffitt's, Inc.

We have audited the accompanying consolidated balance sheets of
Proffitt's, Inc. and Subsidiaries of January 31, 1998 and February
1, 1997, and the related consolidated statements of income,
shareholders' equity and cash flows for each of the three years in
the period ended January 31, 1998.  These financial statements are
the responsibility of the company's management.  Our responsibility
is to express an opinion on these financial statements based on our
audits.

     We conducted our audits in accordance with generally accepted
auditing standards.  Those standards require that we plan and
perform the audit to obtain reasonable assurance about whether the
financial statements are free of material misstatement.  An audit
includes examining, on a test basis, evidence supporting the
amounts and disclosures in the financial statements.  An audit also
includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall
financial statement presentation.  we believe that our audits
provide a reasonable basis for our opinion.

     In our opinion, the consolidated financial statements referred
to above present fairly, in all  material respects, the
consolidated financial position of Proffitt's, Inc. and
Subsidiaries as of January 31, 1998 and February 1, 1997 and the
consolidated results of their operations and their cash flows for
each of the three years ended January 31, 1998, in conformity with
generally accepted accounting principles.

/s/  Coopers & Lybrand L.L.P.
Birmingham, Alabama
March 19, 1998, except for Note 12,
as to which the date is March 26, 1998

Report of Management

The accompanying consolidated financial statements, including the
notes thereto, and the other financial information presented in the
Annual Report have been prepared by management.  The financial
statements have been prepared in accordance with generally accepted
accounting principles and include amounts that are based upon our
best estimates and judgments.  Management is responsible for the
consolidated financial statements, as well as the other financial
information in this Annual Report.

     The Company maintains an effective system of internal
accounting control.  We believe that this system provides
reasonable assurance that the transactions are executed in
accordance with management authorization and that they are
appropriately recorded in order to permit preparation of financial
statements in conformity with generally accepted accounting
principles and to adequately safeguard, vary, and maintain
accountability of assets.  Reasonable assurance is based on the
recognition that the cost of a system of internal control should
not exceed the benefits derived.

     The consolidated financial statements and related notes have
been audited by independent certified public accountants. 
Management has made available to them all of the Company's
financial records and related data and believes all representations
made to them during their audits were valid and appropriate.  Their
report provides an independent opinion upon the fairness of the
financial statements.

     The Audit Committee of the Board of Directors is composed of
three independent Directors.  The Committee is responsible for
recommending the independent certified public accounting firm to be
retained for the coming year, subject to shareholder approval.  The
Audit Committee meets periodically with the independent auditors,
as well as with management, to review accounting, auditing,
internal accounting control, and financial reporting matters.  The
independent auditors have unrestricted access to the Audit
Committee.

/s/ R. Brad Martin                      /s/ Douglas E. Coltharp
R. Brad Martin                          Douglas E. Coltharp
Chairman of the Board and               Executive Vice President
Chief Executive Officer                 and Chief Financial Officer

Market Information

Effective July 7, 1997, the Company's common stock began trading on
the New York Stock Exchange under the symbol PFT.  Until that time,
the Company's stock was traded on the NSADAQ National Market tier
of The NASDAQ Stock Market under the symbol PRFT.  As of March 13,
1998, there were approximately 2,200 shareholders of record.  The
prices in the table below represent the high and low sales prices
for the stock as reported by the New York Stock Exchange (beginning
on July 7, 1997).  The prices have been adjusted to reflect a 2-for-1
stock split effected in the form of a stock dividend in
October 1997.

     The Company presently follows the policy of retaining earnings
to provide funds for the operation and expansion of the business
and has no present intention to declare cash dividends in the
foreseeable future.  Future dividends, if any, will be determined
by the Board of Directors of the Company in light of the
circumstances then existing, including the earnings of the Company,
its financial requirements, and general business condition.  The
Company declared no dividends to common shareholders in either 1997
or 1996.

                                         Fiscal Year Ended
                                --------------------------------
                               January 31, 1998    February 1, 1997
                                   Price Range        Price Range
                                ----------------  -----------------
Quarter                          High      Low       High      Low
                                 -----    -----      -----    -----
First                          $ 20.69   $ 15.63    $ 16.88  $ 11.75
Second                         $ 26.67   $ 18.88    $ 20.00  $ 15.75
Third                          $ 30.63   $ 24.88    $ 21.00  $ 17.75
Fourth                         $ 32.44   $ 25.00    $ 21.38  $ 16.31


Directors and Certain Officers

Proffitt's, Inc. Directors

R. Brad Martin
Chairman of the Board of 
Directors and Chief Executive 
Officer of Proffitt's, Inc.

Ronald de Waal 
Vice Chairman of the Board of Directors
Chairman of We International, B.V.

Bernard E. Bernstein
Partner in the law firm of 
Bernstein, Stair & McAdams

Stanton J. Bluestone
Chairman of  
Carson Pirie Scott 

John W. Burden, III
Retail Consultant
Retired Chairman and Chief Executive
Officer of Federated Department Stores, Inc.
and Allied Stores Corporation

Edmond D. Cicala
President of Edmond Enterprises, Inc.
Retired Chairman and Chief Executive Officer
of the Goldsmith's Division of
Federated Department Stores

Gerard K. Donnelly
Chairman of Princeton 
Middletown Partners, Inc.
Former President and Chief Executive Officer
of H.C. Prange Company

Donald F. Dunn
Retired Senior Vice President of 
Allied Stores Corporation

Julius W. Erving
President of The Erving Group, Inc. 
and Executive Vice President of
the Orlando Magic

Michael S. Gross
Vice President of Apollo Capital
Management, L.P.

Donald E. Hess
Chairman of Parisian

G. David Hurd
Emeritus Chairman and retired 
Chief Executive Officer of 
The Principal Financial Group

C. Warren Neel
Dean of the College of Business Administration
at the University of Tennessee, Knoxville

Marguerite W. Sallee 
President and Chief Executive Officer 
of CorporateFamily Solutions

Gerald Tsai, Jr.
Private Investor
Former Chairman, President, 
and Chief Executive Officer of 
Delta Life Corporation


R. Brad Martin 
Chairman of the Board of Directors 
and Chief Executive Officer

James A. Coggin
President and Chief Operating Officer

Robert M. Mosco
President and Chief Executive Officer
Proffitt's Merchandising Group

David W. Baker
Senior Vice President of Operations
and Logistics

Julia A. Bentley
Senior Vice President of Investor Relations
and Communications and Secretary

R. Thomas Coan
Senior Vice President of 
Human Resources

Douglas E. Coltharp
Executive Vice President and 
Chief Financial Officer

Peggy Eskenasi
Senior Vice President of 
Private Label and Brand Development

Mark A. Goldstein
Senior Vice President and 
Chief Information Officer

Fran U. Jose
Senior Vice President of Marketing 

Brian J. Martin
Executive Vice President of 
Law and General Counsel

Jack C. Miller
Senior Vice President of Store
Planning, Construction, Maintenance, and Energy

Michael R. Molitor
Senior Vice President of 
Merchandise Planning and Analysis

John T. Parros
Executive Vice President of Merchandising

Michael Rodgers
Senior Vice President of Credit

Daniel M. Sorvig
Senior Vice President 
of Visual Merchandising

John J. White
Senior Vice President of Profit Improvement
and Special Projects

Sharron Williams
Senior Vice President and 
Corporate General Merchandise
Manager of Cosmetics

Donald E. Wright
Senior Vice President of 
Finance and Accounting



Proffitt's Officers

Toni E. Browning
President and Chief Executive Officer

A. Coleman Piper
Executive Vice President of Stores 
and Visual Merchandising

Don M. Alexander
Senior Vice President of Sales 
Promotion and Marketing

Mark F. Fedyk
Senior Vice President and 
General Merchandise Manager

McRae's Officers

Dawn H. Robertson
President and Chief Executive Officer

George Myers
Senior Vice President of Stores 
and Visual Merchandising

Thomas M. Ford
Senior Vice President of Sales 
Promotion and Marketing

H.R. Harvey
Senior Vice President and 
General Merchandise Manager

Joseph A. Sherman
Senior Vice President and 
General Merchandise Manager

Michael D. Sholtis
Senior Vice President and 
General Merchandise Manager

Younkers Officers

Frank E. Kulp, III
President and Chief Executive Officer

Robert M. Daughton
Senior Vice President of Stores 
and Visual Merchandising

Robert H. Ferguson
Senior Vice President of Sales 
Promotion and Marketing

Ric L. Anderson
Senior Vice President and
General Merchandise Manager

Alan E. Miller
Senior Vice President and 
General Merchandise Manager

Thomas E. Pavsek
Senior Vice President and 
General Merchandise Manager

Ann L. Strug
Senior Vice President and 
General Merchandise Manager

Parisian Officers

W. Travis Saucer
Executive Vice President of Merchandising






Jim W. Adams
Executive Vice President of Stores 
and Visual Merchandising

Ernest E. Brown
Senior Vice President and 
General Merchandise Manager

Carol L. Winter
Senior Vice President and 
General Merchandise Manager

Herberger's Officers

Max W. Jones
President and Chief Executive Officer

John B. Brownson
Executive Vice President 
and Chief Operating Officer

Gary L. Pralle
Senior Vice President of Stores 
and Visual Merchandising

Laurence P. Stuart
Senior Vice President of Sales 
Promotion and Marketing

J.T. Fanning
Senior Vice President and 
General Merchandise Manager

Kenneth W. Shuler
Senior Vice President and 
General Merchandise Manager

Joseph W. Thebert
Senior Vice President and 
General Merchandise Manager

Carson Pirie Scott Officers

Stanton J. Bluestone
Chairman

Michael R. MacDonald
President and Chief Executive Officer

Anthony J. Buccina
Executive Vice President of Merchandising

Catherine A. Shaw
Executive Vice President of Stores
and Visual Merchandising

Edward P. Carroll, Jr.
Executive Vice President of Sales
Promotion and Marketing

Joyce M. Armeli
Senior Vice President and 
General Merchandise Manager

Stuart M. Goldblatt
Senior Vice President and 
General Merchandise Manager

David C. Harris 
Senior Vice President and 
General Merchandise Manager

Michael N. Nemoir
Senior Vice President and 
General Merchandise Manager

Proffitt's Stores

GEORGIA
Dalton
Rome

KENTUCKY
Ashland
Elizabethtown

NORTH CAROLINA
Asheville
Goldsboro
Greenville
Kinston
Rocky Mount

TENNESSEE
Athens
Chattanooga (2)
Cleveland
Greeneville
Johnson City
Kingsport
Knoxville (2)
Maryville
Morristown
Oak Ridge

VIRGINIA
Bristol

WEST VIRGINIA
Morgantown
Parkersburg


McRae's Stores

ALABAMA
Birmingham (5)
Dothan
Florence
Gadsden
Huntsville (2)
Mobile
Montgomery
Selma
Tuscaloosa

FLORIDA
Mary Esther
Pensacola

LOUISIANA
Baton Rouge
Monroe

MISSISSIPPI
Biloxi
Columbus
Gautier
Greenville
Hattiesburg
Jackson (3)
Laurel
Meridian
Natchez
Tupelo
Vicksburg

Younkers Stores

ILLINOIS
Moline

IOWA
Ames
Bettendorf 
Cedar Falls 
Cedar Rapids (2) 
Davenport 
Des Moines (4)
Dubuque 
Fort Dodge
lowa City
Marshalltown
Mason City
Sioux City (2)
Waterloo
West Burlington

MICHIGAN
Bay City
Holland
Marquette
Port Huron
Traverse City

MINNESOTA
Austin

NEBRASKA
Grand Island
Lincoln
Omaha (3)

SOUTH DAKOTA
Sioux Falls

WISCONSIN
Appleton (2)
Eau Claire
Fond du Lac
Green Bay
Madison (2)
Manitowoc
Marinette
Marshfield
Milwaukee (2)
Racine
Sheboygan
Sturgeon Bay
Superior
Wausau
Wisconsin Rapids




Parisian Stores

ALABAMA
Birmingham (5)
Decatur
Dothan
Florence
Huntsville (2)
Mobile
Montgomery (2)
Tuscaloosa

FLORIDA
Jacksonville
Orlando
Pensacola
Tallahassee

GEORGIA
Atlanta (5)
Columbus
Macon
Savannah

INDIANA
Indianapolis (2)

MICHIGAN
Livonia

MISSISSIPPI
Tupelo

OHIO
Cincinnati (3)
Dayton

SOUTH CAROLINA
Columbia (2)
Greenville

TENNESSEE
Chattanooga
Knoxville
Nashville

Herberger's Stores

COLORADO
Grand Junction

ILLINOlS
Urbana

IOWA
Ottumwa

MINNESOTA
Albert Lea
Alexandria
Bemidji
Brainerd
Fergus Falls
Mankato
Minneapolis
Moorhead
New Ulm
St. Cloud
St. Paul
Stillwater
Virginia
Willmar

MONTANA
Billings
Butte
Great Falls
Havre
Kalispell

NEBRASKA
Hastings
Kearney
Norfolk
North Platte
Scottsbluff

NORTH DAKOTA
Dickinson
Bismarck
Minot

SOUTH DAKOTA
Aberdeen
Rapid City
Watertown

WISCONSIN
Beaver Dam
LaCrosse
Rice Lake

WYOMING
Rock Springs


Carson Pirie Scott Stores

ILLINOIS
Bourbonnais
Chicago (26)*

INDIANA
Michigan City
Merrillville

MINNESOTA
Rochester


Boston Stores
WISCONSIN
Brookfield*
Green Bay
Janesville
Madison (2)
Milwaukee (6)
Racine



Bergner's Stores
ILLINOIS
Bloomington
Champaign
Forsyth
Galesburg
Machesney
Pekin
Peoria
Peru
Quincy
Rockford (2)
Springfield
Sterling






This is Living . . . 
             and growing stronger all the time

The regions of the United States in which we operate have
outstanding growth potential.

Shareholder Information

Sales Release Dates for 1998
Sales Period                Release Date
February 1998                     3/5/98
March 1998                        4/9/98
April 1998                        5/7/98
May 1998                          6/4/98
June 1998                         7/9/98
July 1998                         8/6/98
August 1998                       9/3/98
September 1998                   10/8/98
October 1998                     11/5/98
November 1998                    12/3/98
December 1998                     1/7/99
January 1999                      2/4/99

Earnings Release Dates for 1998
Quarter                     Release Date
First                            5/19/98
Second                           8/18/98
Third                           11/17/98
Fourth                   To be announced

Annual Meeting
The Annual Meeting of Shareholders of Proffitt's, Inc. will be held
at 8:30 a.m., June 10, 1998, at Proffitt's West Town Mall Store,
7600 Kingston Pike, Knoxville, Tennessee 37919. Shareholders are
cordially invited to attend.

Inquiries Regarding 
Your Stock Holdings
Registered shareholders (shares held by you in your name) should
address communications regarding address changes, lost
certificates, and other administrative matters to the Company's
Transfer Agent and Registrar:
Union Planters National Bank
P.O. Box 387 
Memphis, Tennessee 38147 
(901) 580-5513 (telephone) 
(901) 580-5411 (facsimile)

In all correspondence or telephone inquiries, please mention
Proffitt's, Inc., your name as printed on your stock certificate,
your Social Security number, your address, and your phone number.

Beneficial shareholders (shares held by your broker in the name of
the brokerage house) should direct communications on all
administrative matters to your stockbroker.

Financial and Other Information
Copies of Proffitt's Form 10-K and 10-Q reports as filed with the
SEC and quarterly shareholders' reports are available free of
charge by contacting: 
Investor Relations 
Proffitt's, Inc. 
P.O. Box 9388 
Alcoa, Tennessee 37701
(423) 983-7000, ext. 410

Security analysts, portfolio managers, representatives of financial
institutions, and other individuals with questions regarding
Proffitt's, Inc. are invited to contact: 
Julia Bentley 
Senior Vice President of Investor Relations 
P.O. Box 9388 
Alcoa, Tennessee 37701
(423) 981-6243 (telephone) 
(423) 981-6325 (facsimile)
[email protected] (e-mail)

Financial results, corporate news, 
and other Company information are available on Proffitt's web site: 
http://www.proffitts.com


Corporate Information

Corporate Headquarters
750 Lakeshore Parkway
Birmingham, Alabama 35211
(205) 940-4000

Proffitt's Home Office
115 North Calderwood
Alcoa, Tennessee 37701
(423) 983-7000

McRae's Home Office
3455 Highway 80 West
Jackson, Mississippi 39209
(601) 968-4400

Younkers Home Office
701 Walnut Street
Des Moines, Iowa 50397
(515) 244-1112

Parisian Home Office
750 Lakeshore Parkway
Birmingham, Alabama 35211
(205) 940-4000

Herberger's Home Office
600 Mall Germain
St. Cloud, Minnesota 56301
(320) 251-5351

Carson Pirie Scott, Boston Store, 
and Bergner's Home Office
331 West Wisconsin Avenue
Milwaukee, Wisconsin 53203
(414) 347-4141

Independent Accountants
Coopers & Lybrand L.L.P.
Birmingham, Alabama


X:\WPDATA\JAS\PROFFITT\SECURITI\10-K.598\EX-13-1.ASC

                          EXHIBIT 21.1
                   SUBSIDIARIES OF REGISTRANT
               PROFFITT'S, INC. AND SUBSIDIARIES

     Name of Subsidiary                 State of Incorporation

Bergner Credit Corporation                   Delaware

Bergner Finance Corporation                  Delaware

Brody Brothers Dry Goods Company             North Carolina

Carson Pirie Scott & Co.                     Illinois

CPS Department Stores, Inc.                  Delaware

CPS Holding Co.                              Delaware

G.R. Herberger's, Inc.                       Delaware

Great Lakes Credit Corporation               Delaware

McRae's, Inc.                                Mississippi

McRae's of Alabama, Inc.                     Alabama

McRae's Stores Partnership, G.P.             Mississippi

National Bank of the Great Lakes             United States

P.A. Bergner & Co.                           Illinois

Parisian, Inc.                               Alabama

Proffitt's Credit Corporation                Nevada

Younkers Credit Corporation                  Delaware

                 CONSENT OF INDEPENDENT ACCOUNTS

We consent to the incorporation by reference in the registration
statements of Proffitt's, Inc. listed below of our report dated
March 19, 1998, except for Note 12 as to which the date is March
26, 1998, on our audits of the consolidated financial statements of
Proffitt's, Inc. and Subsidiaries as of January 31, 1998 and
February 1, 1997 and for each of the three years in the period
ended January 31, 1998, which report is incorporated by reference
in this Annual Report on Form 10-K for the year ended January 31,
1998.

               Registration Statements on Form S-3
                      Registration Numbers:
                            333-32257

               Registration Statements on Form S-4
                      Registration Numbers:
                            333-09043
                            333-41563

               Registration Statements on Form S-8
                      Registration Numbers:
                             33-46306
                             33-80602
                             33-88390
                            333-25213
                            333-47535



                                   /s/ Coopers & Lybrand L.L.P.
                                   COOPERS & LYBRAND L.L.P.

Birmingham, Alabama
April 23, 1998

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
Condensed Consolidated Balance Sheets as of January 31, 1998 and February 1,
1997 and the Condensed Consolidated Statements of Income for the years ended
January 31, 1998, February 1, 1997, and February 3, 1996 and is qualified in
its entirety by reference to such financial statements.
</LEGEND>
       
<S>                             <C>                     <C>                     <C>
<PERIOD-TYPE>                   12-MOS                   12-MOS                   12-MOS
<FISCAL-YEAR-END>                          JAN-31-1998             FEB-01-1997             FEB-03-1996
<PERIOD-END>                               JAN-31-1998             FEB-01-1997             FEB-03-1996
<CASH>                                      39,396,000              24,000,000                       0
<SECURITIES>                                         0                       0                       0
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