DESIGNS INC
10-K, 1996-05-03
FAMILY CLOTHING STORES
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<PAGE>   1



                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                    FORM 10-K

                  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

FOR THE FISCAL YEAR ENDED FEBRUARY 3, 1996 (FISCAL 1995)         COMMISSION FILE
                                                                  NUMBER 0-15898

                                DESIGNS, INC.
            (Exact name of registrant as specified in its charter)

              DELAWARE                                        04-2623104
   (State or other jurisdiction of                           (IRS Employer
incorporation of principal executive offices)              Identification No.)

      66 B STREET, NEEDHAM, MA                                   02194
(Address of principal executive offices)                       (Zip Code)

                                (617) 444-7222
              (Registrant's telephone number, including area code)

        Securities registered pursuant to Section 12(b) of the Act: None

           Securities registered pursuant to Section 12(g) of the Act:

                        COMMON STOCK, $0.01 PAR VALUE
                       PREFERRED STOCK PURCHASE RIGHTS
                               (Title of Class)

                              -----------------

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes X No 
                                       -    -

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of the registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. [ ]

The aggregate market value of the voting stock of the registrant held by
non-affiliates of the registrant, based on the last sales price of such stock on
April 19, 1996 was $100 million.

The registrant has 15,861,282 shares of Common Stock, $0.01 par value
outstanding as of April 19, 1996.





                                  continued

<PAGE>   2


                       DOCUMENTS INCORPORATED BY REFERENCE

FORM 10-K REQUIREMENT                    INCORPORATED DOCUMENT
- ---------------------                    ---------------------

PART II
- -------

Item 5      Market for Registrant's      Page 38 of the Annual Report to Common
            Equity and Related           Shareholders for the year ended 
            Shareholder Matters          February 3, 1996.

Item 6      Selected Financial Data      Page 16 of the Annual Report to
                                         Shareholders for the year ended
                                         February 3, 1996.

Item 7      Management's Discussion and  Pages 17 through 21 of the Annual
            Analysis of Financial        Report to Shareholders for the year
            Condition and Results of     ended February 3, 1996.
            Operations

Item 8      Financial Statements and     Pages 22 through 34 of the Annual
            Supplementary Data           Report to Shareholders for the year
                                         ended February 3, 1996.

PART III
- --------

Item 10     Directors and Executive      All information under the caption
            Officers                     "Nominees for Director and Executive
                                         Officers" in the Company's definitive
                                         Proxy Statement which is expected to be
                                         filed within 120 days of the end of the
                                         fiscal year ended February 3, 1996.

Item 11     Executive Compensation       All information under the caption
                                         "Executive Compensation" in the
                                         Company's definitive Proxy Statement
                                         which is expected to be filed within
                                         120 days of the end of the fiscal
                                         year ended February 3, 1996.

Item 12     Security Ownership of        All information under the caption
            Certain Beneficial Owners    "Security Ownership of Certain
                                         Beneficial Owners and Management"
                                         in the Company's definitive Proxy
                                         Statement which is expected to be
                                         filed within 120 days of the end of the
                                         fiscal year ended February 3, 1996.

Item 13     Certain Relationships and    All information under the caption
            Related Transactions         "Certain Relationships and Related
                                         Transactions" in the Company's
                                         definitive Proxy Statement which is 
                                         expected to be filed within 120 days of
                                         the end of the fiscal year ended 
                                         February 3, 1996.


                                      2
<PAGE>   3


                                DESIGNS, INC.
                    --------------------------------------

                     INDEX TO ANNUAL REPORT ON FORM 10-K
                         YEAR ENDED FEBRUARY 3, 1996
                                      

PART I                                                                      Page
Item 1.    Business......................................................     4
                                                                            
Item 2.    Properties....................................................    13
                                                                            
Item 3.    Legal Proceedings.............................................    14
                                                                            
Item 4.    Submission of Matters to a Vote of Security Holders...........    14
                                                                            
PART II                                                                     
Item 5.    Market for Registrant's Common Equity and Related                
           Shareholder Matters...........................................    15
                                                                            
Item 6.    Selected Financial Data.......................................    15
                                                                            
Item 7.    Management's Discussion and Analysis of                          
           Financial Condition and Results of Operations.................    15
                                                                            
Item 8.    Financial Statements and Supplementary Data...................    15
                                                                            
Item 9.    Changes in and Disagreements with Accountants                    
           on Accounting and Financial Disclosure........................    15

           The information called for by Items 5, 6, 7 and 8, to the extent
           not included in this document, is incorporated herein by 
           reference to the Company's Annual Report to Shareholders for the
           year ended February 3, 1996.

PART III
Item 10.   Directors and Executive Officers of the Registrant............    16

Item 11.   Executive Compensation........................................    16

Item 12.   Security Ownership of Certain Beneficial Owners
           and Management................................................    16

Item 13.   Certain Relationships and Related Transactions...............     16

           The information called for by Items 10, 11, 12 and 13, to the
           extent not included in this document, is incorporated herein by
           reference to  the Company's definitive proxy statement which is
           expected to be filed on or about May 6, 1996.

PART IV
Item 14.   Exhibits, Financial Statement Schedules and Reports
              on Form 8-K................................................    17


                                       3
<PAGE>   4


                                     PART I.

ITEM 1.    Business

Summary

     Designs, Inc. (the "Company") is a specialty retailer in the United States
of quality branded apparel and accessories. The Company markets a broad
selection of Levi Strauss & Co. products in the Eastern United States through
mall-based first quality stores under the names Designs and Designs exclusively
Levi's[Registered Trademark] stores and outlet stores under the name
Levi's[Registered Trademark] Outlet by Designs. A subsidiary of the Company also
owns a 70% interest in a partnership that operates, as part of a joint venture
with a subsidiary of Levi's Only Stores, Inc. ("LOS"), a subsidiary of Levi
Strauss & Co., stores under the name The Original Levi's[Registered Trademark]
Store and outlet stores under the name of Levi's[Registered Trademark] Outlet
featuring men's and women's Levi Strauss & Co. products.

     The Company makes extensive use of Levi Strauss & Co. brand names,
trademarks and trade names in its advertising, signs and store displays, and
uses the broad recognition of the Levi Strauss & Co. brand name to generate
sales.

     Designs stores, Original Levi's[Registered Trademark] Stores and
Levi's[Registered Trademark] Outlet stores are merchandised to capitalize on the
strength of the Levi's[Registered Trademark] and Dockers[Registered Trademark]
brand names, and in-store displays reflect the image, attractiveness and
quality of Levi Strauss & Co. merchandise. Management believes that the
Levi's[Registered Trademark] and Dockers[Registered Trademark] names are two of
the most recognized apparel brand names in the United States and that the
Levi's[Registered Trademark] brand name is among the most recognized brand
names in the world.

     In May 1995, the Company acquired the Boston Traders[Registered Trademark]
brand, 33 Boston Traders[Registered Trademark] outlet stores and certain other
assets from Boston Trading Ltd., Inc. ("Boston Trading"). The Company currently
plans to use the Boston Traders[Registered Trademark] brand as the vehicle with
which it will transition from being a single vendor retailer to a vertically
integrated retailer featuring the Boston Traders[Registered Trademark] brand
and select Levi Strauss and Co. brands.

     The Company has established a product development and sourcing group
which will work towards developing Boston Traders[Registered Trademark] brand
product lines to complement the Levi Strauss & Co. brands. The Company expects
that the new line designed by this team will be in all Designs stores in
September 1996. This group is also focusing on enhancing the Boston
Traders[Registered Trademark] brand product offering, packaging, labeling,
logos and other brand enhancements for presentation in Spring 1997. The
Company's store design and construction team is working closely with the brand
team to test complementary fixtures, visual presentation formats and,
ultimately, a unique store environment designed to optimize customer acceptance
of, and to bring a new focus to, the Boston Traders[Registered Trademark] 
brand and product lines.

Store Formats

     Designs stores are located in enclosed regional shopping malls and offer a
broad selection of first quality Levi Strauss & Co. merchandise. 


                                      4

<PAGE>   5
                          
     During fiscal 1994, the Company expanded its brand offering with the
Timberland[Registered Trademark] brand in its Designs stores, as part of a
strategy to offer a broader merchandise selection to customers and increase the
proportion of non-Levi's[Registered Trademark] products offered in its stores.
During fiscal 1995, the Designs stores first offered a small selection of the
Boston Traders[Registered Trademark] brand merchandise which was purchased as
part of the acquisition; however, the Company does not expect the presentation
of the Boston Traders[Registered Trademark] brand product lines to be
significant until September 1996. The Boston Traders[Registered Trademark]
outlet stores, which are located in outlet parks throughout the United States,
will mostly feature end-of-season and close-out Boston Traders[Registered
Trademark] brand product lines from the Designs stores.

     Levi's[Registered Trademark] Outlet by Designs stores are located in
manufacturers outlet parks and destination shopping centers. These outlet stores
sell manufacturing overruns, discontinued lines and irregulars purchased by the
Company directly from Levi Strauss & Co. and its licensees, as well as
end-of-season Levi's[Registered Trademark] and Dockers[Registered Trademark]
brand merchandise transferred from Designs stores. Levi's[Registered Trademark]
Outlet by Designs stores have capitalized on the rapid expansion of outlet
shopping areas specializing in "value" retailing. To date, each
Levi's[Registered Trademark] Outlet store is the only outlet in its shopping
area selling exclusively Levi Strauss & Co. products.

     The Company owns and operates Original Levi's[Registered Trademark] Stores
and Levi's[Registered Trademark] Outlets under a joint venture between
subsidiaries of Levi Strauss & Co. and the Company. See "Expansion." The
Original Levi's[Registered Trademark] Store format is located in upscale malls
and urban locations that feature hardwood floors, custom wood fixtures and a
"video wall" displaying Levi Strauss & Co. advertisements and popular music
videos. This format focuses on men's and women's Levi's[Registered Trademark]
brand products consisting of core traditional styles such as five pocket and
501[Registered Trademark] jeans, denim jackets, contemporary 
silverTab[Trademark], and exclusive merchandise from Levi's[Registered 
Trademark] Europe and Levi's[Registered Trademark] Personal Pair[Trademark] 
individually fitted jeans for women. The joint venture also operates 
Levi's[Registered Trademark] Outlets stores that sell only Levi's[Registered 
Trademark] brand products, including close-out products from the Original 
Levi's[Registered Trademark] Stores.

     Management believes that the Company competes effectively with other
apparel retailers by offering superior selection, quality merchandise,
knowledgeable in-store service and competitive price points. The Company
stresses product training with its sales staff and, with the assistance of Levi
Strauss & Co. personnel and materials, provides its sales personnel with
substantial product knowledge training across the Boston Traders[Registered
Trademark], Levi's[Registered Trademark] and Dockers[Registered Trademark]
product lines.

                                      5


<PAGE>   6

Expansion Strategy

<TABLE>
     Since its inception in 1976, the Company has grown through the addition of
new stores and the modification of its retail formats. The following table
provides a summary of the number of stores in operation at year end for the past
three fiscal years. With the exception of the Boston Traders[Registered
Trademark] outlet stores, Levi Strauss & Co. must approve all new store
locations.

<CAPTION>
                                                  February 3,     January 28,    January 29,
                                                     1996            1995           1994
                                                  ----------      ----------     ----------
<S>                                                   <C>            <C>            <C>
Designs                                                49             51(2)         64
Levi's[Registered Trademark]Outlet by Designs          58             61            48
Joint Venture:
   The Original Levi's[Registered Trademark]Stores     11              8(3)          6
   Levi's[Registered Trademark]Outlets                  4             --            --
Boston Traders[Registered Trademark]outlet stores      35(1)          --            --
Dockers[Registered Trademark]Shops                     --             --(3)          2
                                                      ---            ---           ---
                                                      
Total                                                 157            120           120
                                                      ===            ===           ===
<FN>

(1)  In May 1995, the Company acquired certain assets of Boston Trading Ltd.,
     Inc. including 33 Boston Traders[Registered Trademark] outlet stores

(2)  During fiscal year 1994, the Company closed fifteen Designs stores as part
     of a restructuring program.

(3)  The Company sold the two "Dockers[Registered Trademark] Shops" and an 
     "Original Levi's[Registered Trademark] Store" to Levi's Only Stores, Inc.
     on January 28, 1995.
</TABLE>


     On January 28, 1995, Designs JV Corp., a wholly-owned subsidiary of the
Company and a subsidiary of LOS entered into a partnership agreement (the
"Partnership Agreement") to sell Levi's[Registered Trademark] brand products and
jeans-related products. The joint venture that was established by the
Partnership Agreement is known as The Designs/OLS Partnership (the
"Partnership"). The term of the Partnership is ten years; however, the
Partnership Agreement contains certain exit rights that enable either partner to
buy or sell their interest in the joint venture beginning January 2000. The
Company previously announced that the Partnership may open up to 35 to 50
Original Levi's[Registered Trademark] Stores and Levi's[Registered Trademark]
Outlets throughout 11 Northeast states and the District of Columbia through the
end of fiscal 1999. The Levi's[Registered Trademark] Outlet stores in the joint
venture will sell only Levi's[Registered Trademark] brand products and service
the close-out products of the Original Levi's[Registered Trademark] Stores.

     In connection with the formation of the joint venture, Designs JV Corp.
contributed, for a 70% interest in the joint venture, eight of the Company's
then-existing Original Levi's[Registered Trademark] Stores valued at $11.1
million and three leases for unopened stores. At the same time, LDJV Inc., the
joint venture subsidiary of LOS contributed approximately $4.7 million in cash
to the joint venture in exchange for a 30% interest.

     In June 1994, Levi Strauss & Co. advised the Company that it did not see
any additional growth in the Levi's[Registered Trademark] Outlet by Designs
format, other than additional outlet stores that might be part of the Original
Levi's[Registered Trademark] Stores joint venture, as discussed above. Levi
Strauss & Co. has informed the Company of their intention to open
Levi's[Registered Trademark] Outlets and Dockers[Registered Trademark] Outlets
through their LOS subsidiary. LOS has informed the Company that it does not
presently intend to open these outlets in centers serviced by one of the
Company's existing Levi's[Registered Trademark] Outlet stores. The Company
expects that wholly-owned Levi's[Registered Trademark] Outlet by Designs and 
jointly-owned Levi's[Registered Trademark] Outlet locations, will continue to 
be the only authorized retail outlet locations in their respective

                                      6
<PAGE>   7

outlet centers to sell Levi's[Registered Trademark] brand products. As such, the
Company does not expect to open additional Levi's[Registered Trademark] Outlet
by Designs stores in the future, with the exception of Levi's[Registered
Trademark] Outlets that are opened by the joint venture as discussed above.

     In fiscal 1993, the Company developed a new multi-brand look for its
Designs stores featuring updated fixtures and merchandise presentation. The
Company has remodeled 17 Designs stores through the end of fiscal 1995. During
fiscal year 1994, the Company introduced Timberland[Registered Trademark] brand
apparel and a line of private label merchandise under the name "EFD-Exclusively
for Designs". During fiscal 1995, the Company completed the purchase of the
Boston Traders[Registered Trademark] brand as the next step in developing an
exclusive brand to complement the Company's existing Levi Strauss & Co. brand
product lines. The Boston Traders[Registered Trademark] brand, established in
1967, first became known for its wholesale and retail sales of sweaters and tops
for both men and women. The new Boston Traders[Registered Trademark] brand
product lines are planned to provide the Company with access to a broader
assortment of tops that integrate the Boston Traders[Registered Trademark] brand
into all Designs stores. This addition is expected to impact sales and margins
in the Designs stores although there are no assurances that the introduction and
integration of the Boston Traders[Registered Trademark] brand will be successful
or that positive sales and margin results will be generated with the brand.

     Present plans are that future growth of the Company will be derived from
the expansion of new stores that will predominantly feature the Boston
Traders[Registered Trademark] brand and stores opened under the joint venture.

Restructuring

        In fiscal year 1993, the Company recorded a non-recurring pre-tax
charge of $15.0 million to cover the costs associated with the closing of 15 of
its Designs stores. The costs to close these 15 stores totaled $9.6 million,
comprised of $6.1 million cash and $3.5 million of non-cash costs. Total costs
of $9.6 million to close the 15 stores were less than the original pre-tax
$15.0 million estimate, primarily due to favorable negotiations with landlords.
The remaining portion of the reserve was recognized in fiscal 1995 and fiscal
1994 as non recurring pre-tax income on the amounts of $2.2 million and
$3.2 million respectively.

Customer Base


     The Company believes that its customer base mostly reflects that of the
Levi's[Registered Trademark] and Dockers[Registered Trademark] brand customer.
A segment of the Company's current customer base consists of foreign travelers
shopping for Levi Strauss & Co. products. The Company's product selection is
designed to appeal to the casual apparel needs of customers in all age groups
and income brackets.

Merchandising and Distribution

     Through fiscal year 1995, the majority of the assortment focus was on a
core selection of traditional Levi's[Registered Trademark] and
Dockers[Registered Trademark] brand products. The Designs stores also feature a
wide range of Levi's[Registered Trademark] and Dockers[Registered Trademark]
accessories from authorized licensees. During fiscal 1995, the Company began to
introduce complementary Boston Traders[Registered Trademark] brand product that
was purchased as part of the Boston Trading acquisition. Expectations are that
the addition of non-Levi Strauss & Co. brands will enable the Designs stores to
capitalize on new

                                      7


<PAGE>   8

products either not offered by Levi Strauss & Co. or on which Levi Strauss & Co.
sells limited styles. These include classifications such as outerwear, sweaters
and knitwear. The Company expects that approximately 50% or more of the product
assortment in Designs stores will come from non-Levi Strauss & Co. sources by
the third quarter of fiscal year 1996. These changes are intended to enhance the
Designs store image as a destination for quality casual apparel.

     In its Levi's[Registered Trademark] Outlet by Designs stores, the Company
offers a selection of Levi Strauss & Co. merchandise including manufacturing
overruns, discontinued lines and irregulars purchased by the Company directly
from Levi Strauss & Co. and end-of-season merchandise transferred from the
Designs stores. The Levi's[Registered Trademark] Outlets opened as part of the
joint venture sell only Levi's[Registered Trademark] brand products and service
the close-out products of the Original Levi's[Registered Trademark] Stores. The
Boston Traders[Registered Trademark] outlet stores feature the end-of-season and
close-out Boston Traders[Registered Trademark] brand product lines from the
Designs stores.

     Merchandising in "The Original Levi's[Registered Trademark] Store" focuses
on men's and women's tops and bottoms under the Levi's[Registered Trademark]
brand name, including traditional 501[Registered Trademark], 505[Registered
Trademark] and 550[Trademark] five pocket jeans; contemporary 
silverTab[Trademark] jeans; 560[Trademark] Loose fitting jeans and Personal 
Pair[Trademark] individually fitted jeans for women; jeans jackets; a full 
line of women's jeans; T-shirts; denim shirts; shorts and sweats; and 
coordinating accessories. Many styles are unique to the Original 
Levi's[Registered Trademark] Store, and are not available at any other retail 
store in the United States.

     All merchandising decisions, including pricing, markdowns, advertising and
promotional campaigns, inventory purchases and merchandise allocations, are made
centrally at the Company's headquarters with input from store, district, and
regional managers.

     Prior to the acquisition of Boston Trading, each store had been stocked by
direct to store vendor shipments. With the acquisition of Boston Trading, the
Company needed to expand its current operations to accommodate other
types of sourcing and distribution. The Company accomplished this by
establishing a product development and sourcing team which will develop a new,
updated Boston Traders[Registered Trademark] product line, including
distinctive packaging and labeling for the brand. In addition, the Company
assembled a logistics team and contracted with a third-party warehouse to
provide storage and distribution capacity to move the Boston Traders[Registered
Trademark] brand merchandise and to ensure on-time cost-effective delivery of
the merchandise to the stores. In fiscal 1996, the Company will continue to
develop its sourcing capabilities, management information systems and training
programs to support this anticipated expansion.

<TABLE>
     During the fiscal year ended February 3, 1996, sales by format, by product
category were as follows:

                                                              ---Joint Venture--
                               Levi's                 Original                                        Boston
                        [Registered Trademark]         Levi's                  Levi's                 Traders
                               Outlet           [Registered Trademark]  [Registered Trademark]  [Registered Trademark]        Total
Category    Designs          by Designs                Stores                  Outlet                 outlets                Company
- --------    -------     ----------------------  ----------------------  ----------------------  ----------------------       -------

<S>           <C>                <C>                      <C>                    <C>                     <C>                   <C>
Men's         53%                53%                      49%                    51%                     17%                   51%
Women's       20%                17%                      28%                    25%                     12%                   19%
Shirts        18%                15%                      16%                    17%                     66%                   18%
Youth          4%                 8%                       2%                     4%                     --                     6%
Accessories    5%                 7%                       5%                     3%                      5%                    6%
</TABLE>

                                       8
<PAGE>   9

Trademarks

     The Company is the owner of the "Boston Traders" trademark and 18 other
trademarks which were acquired as part of the acquisition of Boston Trading.

     "501," "505," "Dockers" and "Levi's" are registered trademarks, and "550,"
"560," "silverTab" and "Personal Pair" are trademarks of Levi Strauss & Co.

Seasonality
        
        Historically, the Company has experienced seasonal fluctuations in
revenues and income, with increases occurring during the Company's third and
fourth quarters as a result of Back-to-School and Holiday seasons.

Store Operations

        Designs stores average approximately 6,600 square feet in size and are
located in enclosed regional shopping malls usually anchored by department
stores. Levi's[Registered Trademark] Outlet by Designs and Levi's[Registered
Trademark] Outlets  stores under the joint venture are located in destination
manufacturers' outlet parks and range in size from approximately 8,000 to
19,700 square feet offering the consumer irregulars and end-of-season Levi
Strauss & Co. brand merchandise in a "no frills" outlet format. To date, each
Outlet store is the only outlet in its shopping area selling exclusively Levi
Strauss & Co. brand products. Similarly located, the Boston Traders[Registered
Trademark] outlet stores range in size from 2,000 to 6,500 square feet. The
Original Levi's[Registered Trademark] Stores, having both mall-based and
downtown locations, range in size from 4,000 to 15,300 square feet.

     Each of the Company's stores utilize centrally developed interior design
and merchandise layout plans specifically designed to promote customer
identification of the store as a specialty store selling quality branded apparel
and accessories including Levi Strauss & Co. and Boston Traders[Registered
Trademark] brand products. The merchandise layout is further adapted by store
management and the Company's visual merchandising department. Each Designs store
prominently displays Levi's[Registered Trademark], Dockers[Registered Trademark]
and Boston Traders[Registered Trademark] and distinctive branded promotional
displays; the Levi's[Registered Trademark] Outlet stores prominently display
Levi Strauss & Co. brand logos and distinctive promotional displays; "The
Original Levi's[Registered Trademark] Store" concept also features a video wall
presentation developed to promote an upscale image of the men's and women's
Levi's[Registered Trademark] brand products sold in those stores. The Company
uses Levi Strauss & Co. logos and trademarks on store signs with the permission
of Levi Strauss & Co.


Customer Service

     The Company stresses product training with its sales staff and, with the
assistance of Levi Strauss & Co. for the Levi Strauss & Co. brands and the
assistance of the Company's training and product development group, provides the
store operation group with substantial product knowledge training across the
Levi Strauss & Co. and Boston Traders[Registered Trademark] brand product lines.
This training
                                      9
<PAGE>   10
        
includes promoting sales of coordinating apparel and accessories. Management 
believes that the Company's sales staff serves to reinforce the consumer's 
perception of the Company's stores as branded specialty stores and to 
differentiate the Company's stores from those of its competitors.

        Each Designs store employs approximately 10 to 15 associates, and each
Levi's[Registered Trademark] Outlet and Original Levi's[Registered Trademark]
Store employs approximately 15 to 45 associates. The personnel required to
operate a store includes a store manager, store manager candidate, assistant
manager, assistant manager candidate, shift manager and a group of full-time
and part-time sales associates. The store manager is responsible for all
operational matters for that store, including hiring and training associates.
All new store managers participate in the Designs University[Trademark]
training program at  the Company's home office training center. Designs
University[Trademark] is a five semester training program completed in the
stores with the final semester and graduation taking place in the home office.
Management believes that the Company's policy of promoting from within has led
to a lower than average rate of employee turnover. None of the employees are
represented by a union. The development of management and sales associate
training programs is performed internally by the Company's Store Training
Department.

      In order to provide management guidance to the individual store managers,
the Company currently employs 21 district managers, who have an average length
of service with the Company of approximately nine years, a regional manager and
three regional vice presidents, all of whom have been with the Company for more
than fifteen years. Each district manager is responsible for hiring store
managers at the stores assigned to that manager's territory and for the overall
profitability of those stores. District managers report directly to the
regional vice presidents/manager, who report directly to the Company's
President and Chief Executive Officer. In addition, in fiscal 1995 a general
manager was hired to manage the stores in the joint venture. The general
manager of the joint venture reports directly to the management committee of
the Partnership. The joint venture also has one regional manager who is
responsible for all the stores operating under the Partnership.

Information Systems

     The Company believes that management information systems are an important
factor in the continued growth of the Company. The Company continues to devote
significant resources to the development of information systems which enable it
to maintain inventory, pricing and other financial controls. During the first
quarter of fiscal 1996, the Company installed a new merchandising software
package. This software is designed to enhance analytical capabilities of the
Company's merchandise and financial functions and provide an integrated
approach to managing the business. During the second quarter of fiscal 1996,
the Company will replace its point-of-sale devices with in store processors for
all store operations, inventory and administrative functions. This store-based
equipment is linked to the Company's central processing system.

     The Company makes use of software systems for enhanced merchandise
replenishment. The merchandise replenishment system is an automated allocation

                                      10

<PAGE>   11
and planning tool designed to operate in the fashion apparel industry. This 
system is used to allocate in an environment of ever-changing styles. The
system also allows the Company's allocation staff to efficiently utilize
available sales and inventory data to react to the individual needs of each
store on a timely basis.

     The Company has installed a computer-aided design system in its New York
City product development office to automate certain merchandise design,
graphics and production functions.

Advertising

     The Company benefits from the high visibility and recognition of the
Levi's[Registered Trademark] and Dockers[Registered Trademark] brand names, as
well as the natural flow of traffic that results from locating stores in areas
of high retail activity including large regional malls, destination outlet
centers and high traffic inner city shopping districts. Historically, the
Company has received co-operative advertising allowances from Levi Strauss & Co.
that typically fund approximately one third of all advertising expenditures. As
the Company decreases the percentage of Levi's[Registered Trademark] and
Dockers[Registered Trademark] brand merchandise offered in its Designs stores,
the cooperative advertising allowances associated with the Company's advertising
will decrease proportionately.

Competition

     The United States casual apparel market is highly competitive with many
national and regional department stores, specialty apparel retailers and
discount stores offering a broad range of apparel products similar to those sold
by the Company. The Company's competitors in the casual apparel market consist
of national and regional department stores in the Company's market areas, such
as J.C. Penney Company, Sears, Roebuck & Company, Dillard Department Stores
Inc., May Company, Kohls and Filene's. In addition, the Company competes with
several specialty apparel retailers, including The GAP, Inc., The Limited, Inc.
and County Seat Stores, Inc.

Employees

     As of February 3, 1996, the Company employed approximately 2,570 persons,
of whom 2,386 were full- and part-time sales personnel and 184 were employed at
the Company's headquarters. Additionally, the Company hires temporary employees
during the peak Back-to-School and Holiday seasons.

     All qualified full-time employees are entitled to life, medical, disability
and dental insurance and can participate in the Company's 401(k) retirement
savings plan. Store, district and regional vice presidents and managers are
eligible to receive incentive compensation subject to the achievement of
specific performance objectives which include store and company profitability.
Through the end of fiscal 1995 they were also entitled to use an automobile
provided by the Company or to receive an automobile allowance. Sales personnel
are compensated on an hourly basis and receive no commissions, but are eligible
to earn, from time to time, incentive prizes as part of individual store's sales
contests. Certain store, district and regional

                                      11
<PAGE>   12

managers, as well as certain other employees, have been granted stock options.

Risks and Uncertainties

The Company filed a Current Report on Form 8-K, dated April 30, 1996, which
identifies certain risks and uncertainties that may impact the future earnings
and direction of the Company.

                                      12
<PAGE>   13


ITEM 2.    Properties

     As of February 3, 1996, the Company operated 49 Designs stores, 58
Levi's[Registered Trademark] Outlet by Designs stores, 35 Boston
Traders[Registered Trademark] outlet stores, 11 "Original Levi's[Registered
Trademark] Stores" and four Levi's[Registered Trademark] Outlets. All stores,
with the exception of the joint venture, are leased by the Company directly from
shopping mall, outlet park and downtown property owners. The 11 Original
Levi's[Registered Trademark] Stores and four Levi's[Registered Trademark]
Outlets are leased by the Partnership directly. Designs stores and Original
Levi's[Registered Trademark] Stores leases are generally ten years in length
with no renewal option. Outlet store leases are usually for a series of shorter
periods and sometimes contain certain renewal options extending their terms to
between 10 and 15 years. Most of the leases provide for annual rent based on a
percentage of store sales, subject to guaranteed minimum amounts.

     In April 1996, the Company moved its headquarters to Needham,
Massachusetts. The lease, which began in November 1995, is for ten years. The
lease provides for the Company to pay all related occupancy costs associated
with the land and the headquarters building. Prior to April 1995, the Company's
headquarters were in Chestnut Hill, Massachusetts. The property was leased under
an agreement with an affiliate of Stanley I. Berger, the Chairman of the Board
of the Company and the estate of Calvin Margolis, a former director of the
Company. The lease expired in April 1996.

     The Company utilizes third-party warehousing facilities to receive and
distribute the Boston Traders[Registered Trademark] brand product. The Company
presently intends to continue using a third party warehouse and has no plans 
to operate its own warehousing facility in fiscal 1996.

     Sites for store expansion are selected on the basis of several factors
intended to maximize the exposure of each store to those persons the Company
believes are likely customers. These factors include the demographics profile of
the area in which the site is located, the types of stores and other retailers
in the area, the location of the store within the mall and the attractiveness of
the store layout. The Company believes that its selection of locations attracts
customers from the general shopping traffic and generates its own customers 
from the surrounding areas.

     See "Management's Discussion and Analysis of Financial Condition and
Results of Operations - Liquidity and Capital Resources - Capital Expenditures."


                                      13

<PAGE>   14




ITEM 3.    Legal Proceedings

     The Company is a party to litigation and claims arising in the course of
its business. Management does not expect the results of these actions to have a
material adverse effect on the Company's business or financial condition.

ITEM 4.    Submission of Matters to a Vote of Security Holders

     No matter was submitted during the fourth quarter of fiscal 1995 to a vote
of security holders, through the solicitation of proxies or otherwise.


                                      14

<PAGE>   15


                                    PART II.

ITEM 5.    Market for the Registrant's Common Equity and Related Shareholder
             Matters

     The information required by this item is furnished by incorporation by
reference to Page 38 of the Annual Report to Shareholders for the year ended
February 3, 1996.

ITEM 6.    Selected Financial Data

     The information required by this item is furnished by incorporation by
reference to Page 16 of the Annual Report to Shareholders for the year ended
February 3, 1996.

ITEM 7.    Management's Discussion and Analysis of Financial Condition
             and Results of Operations

     The information required by this item is furnished by incorporation by
reference to Pages 17 through 21 of the Annual Report to Shareholders for the
year ended February 3, 1996.

ITEM 8.    Financial Statements and Supplementary Data

     The information required by this item is furnished by incorporation by
reference to Pages 22 through 34 of the Annual Report to Shareholders for the
year ended February 3, 1996.

ITEM 9.    Changes in and Disagreements with Accountants on Accounting
             and Financial Disclosure

     None.

                                      15

<PAGE>   16


                                    PART III.


ITEM 10.   Directors and Executive Officers of the Registrant

     Information with respect to directors and executive officers of the Company
is incorporated herein by reference to the Company's definitive proxy statement
expected to be filed within 120 days of the end of the fiscal year ended
February 3, 1996.


ITEM 11.   Executive Compensation

     Information with respect to executive compensation is incorporated herein
by reference to the Company's definitive proxy statement expected to be filed
within 120 days of the end of the fiscal year ended February 3, 1996.

ITEM 12.   Security Ownership of Certain Beneficial Owners and
             Management

     Information with respect to security ownership of certain beneficial owners
and management is incorporated herein by reference to the Company's definitive
proxy statement expected to be filed within 120 days of the end of the fiscal
year ended February 3, 1996.

ITEM 13.   Certain Relationships and Related Transactions

     Information with respect to certain relationships and related transactions
is incorporated by reference to the Company's definitive proxy statement to be
filed within 120 days of the fiscal year ended February 3, 1996.


                                      16
<PAGE>   17


                                    PART IV.

ITEM 14.   Exhibits, Financial Statement Schedules, and
             Reports on Form 8-K

(A)     1. & 2. CONSOLIDATED FINANCIAL STATEMENTS AND SCHEDULES

<TABLE>
        The financial statements and schedules listed in the index below are
        filed as part of this annual report.

<CAPTION>
                                                       Reference (Page)
                                                       ----------------
                                                              Annual Report
                                                Form 10-K    to Shareholders
                                                ---------    ---------------

<S>                                                <C>            <C>
1.      CONSOLIDATED FINANCIAL STATEMENTS

Covered by Report of Independent Accountants:

Consolidated Balance Sheets at February 3,         ---             22
1996 and January 28, 1995

Consolidated Statements of Income for the
years ended  February 3, 1996, January 28,
1995 and January 29, 1994                          ---             23

Statement of Changes in Stockholders' Equity       ---             24

Statements of Cash Flows                           ---             25

Notes to Consolidated Financial Statements,
except note N                                      ---            26-33

Report of Independent Accountants                  ---             36

Not Covered by Report of Independent Accountants:

Note N - Selected Quarterly Data                   ---             34
</TABLE>


2.      CONSOLIDATED FINANCIAL STATEMENT SCHEDULES:

     All schedules have been omitted because the required information is not
applicable or is not present in amounts sufficient to require submission of the
schedules, or because the information required is included in the financial
statements or notes thereto.


3.      EXHIBITS


3.1  Restated Certificate of Incorporation of the Company, as amended.        * 
     Incorporated herein by reference to the Company's Registration Statement 
     on Form S-1, (No. 33-13402).

3.2  Certificate of Designations, Preferences and Rights of a Series of
     Preferred Stock of the Company establishing Series A Junior Participating
     Cumulative Preferred Stock dated May 1, 1995.

3.3  By-Laws of the Company, as amended (included as Exhibit 3.1 to the       *
     Company's Quarterly Report on Form 10-Q dated December 12, 1995, and 
     incorporated herein by reference).

4.1  Shareholder Rights Agreement dated as of May 1, 1995 between the Company *
     and its transfer agent (included as Exhibit 4.1 to the Company's Current
     Report on Form 8-K dated May 1, 1995, and incorporated herein by 
     reference).
                                      17
<PAGE>   18

10.1   1987 Incentive Stock Option Plan, as amended (included as Exhibit 10.1 *
       to the Company's Annual Report on Form 10-K dated April 29, 1993, and
       incorporated herein by reference).

10.2   1987 Non-Qualified Stock Option Plan, as amended included as Exhibit   *
       10.2 to the Company's Annual Report on Form 10-K dated April 29, 1993, 
       and incorporated by herein by reference).

10.3   1992 Stock Incentive Plan, as amended (included as Exhibit A to the    *
       Company's definitive proxy statement dated May 10, 1994, and 
       incorporated by reference).

10.4   Executive Incentive Plan effective through the end of fiscal year      *
       ended January 28, 1995 (included as Exhibit 10.8 to the Company's 
       Annual Report on Form 10-K for the year ended January 29. 1994, and 
       incorporated herein by reference).

10.5   License Agreement between the Company and Levi Strauss & Co. dated as  *
       of April 14, 1992 (included as Exhibit 10.8 to the Company's Annual 
       Report on Form 10-K for the year ended January 30, 1993, and 
       incorporated herein by reference).

10.6   Credit Agreement among the Company, BayBank Boston, N.A. and State     * 
       Street Bank and Trust Company dated as of November 17, 1994 (included 
       as Exhibit 1  to the Company's Current Report on Form 8-K dated 
       November 22, 1994, and incorporated herein by reference).

10.7   Amendment dated June 2, 1995 to the Credit Agreement among the         * 
       Company, BayBank Boston, N.A., and State Street Bank and Trust 
       Company dated as of November 17, 1994 (included as 10.18 to the 
       Company's Quarterly Report on Form 10-Q dated September 12, 
       1995, and incorporated herein by reference).

10.8   Consulting Agreement between the Company and Stanley I. Berger dated   *
       December 21, 1994 (included as Exhibit 10.7 to the Company's Annual 
       Report on Form 10-K dated April 28, 1995 and incorporated herein by 
       reference).

10.9   Participation Agreement among Designs JV Corp. (the "Designs           *
       Partner"), the Company, LDJV Inc. (the "LOS Partner"), Levi's Only 
       Stores, Inc. ("LOS"), Levi Strauss & Co. ("LS&CO") and Levi Strauss 
       Associates Inc. ("LSAI") dated January 28, 1995 (included as Exhibit 
       10.1 to the Company's Current Report on Form 8-K dated April 24, 1995, 
       and incorporated herein by reference).

10.10  Partnership Agreement of The Designs/OLS Partnership (the              * 
       "Partnership") between the LOS Partner and the Designs Partner dated 
       January 28, 1995 (included as Exhibit 10.2 to the Company's Current 
       Report on Form 8-K dated April 24, 1995, and incorporated herein by 
       reference).

10.11  Glossary executed by the Designs Partner, the Company, the LOS         *
       Partner, LOS, LS&CO, LSAI and the Partnership dated January 28, 
       1995 (included as Exhibit 10.3 to the Company's Current Report on 
       Form 8-K dated April 24, 1995, and incorporated herein by reference).

10.12  Sublicense Agreement between LOS and the LOS Partner with exhibits A   *
       and B (included as Exhibit 10.4 to the Company's Current Report on 
       Form 8-K dated April 24, 1995, and incorporated herein by reference).

10.13  Sublicense Agreement between the LOS Partner and the Partnership with  *
       exhibits B and C (included as Exhibit 10.5 to the Company's Current 
       Report on Form 8-K dated April 24, 1995, and incorporated herein by 
       reference).

                                      18
<PAGE>   19

10.14  License Agreement between the Company and the Partnership              * 
       (included as Exhibit 10.6 to the Company's Current Report on Form 8-K 
       dated April 24, 1995, and incorporated herein by reference).

10.15  Administrative Services Agreement between the Company and the          *
       Partnership dated January 28, 1995 (included as Exhibit 10.7 to the
       Company's Current Report on Form 8-K dated April 24, 1995, and 
       incorporated herein by reference).

10.16  Asset Purchase Agreement between LOS and the Company relating to the   *
       stores located in Minneapolis, Minnesota dated January 28, 1995 
       (included as Exhibit 10.9 to the Company's Current Report on Form 8-K
       dated April 24, 1995, and incorporated herein by reference).

10.17  Asset Purchase Agreement between LOS and the Company relating to the   *
       store located in Cambridge, Massachusetts dated January 28, 1995
       (included as Exhibit 10.10 to the Company's Current Report on Form 8-K
       dated April 24, 1995, and incorporated herein by reference).

10.18  Asset Purchase Agreement among Boston Trading Ltd., Inc. Designs       *
       Acquisition Corp., the Company and others dated April 21, 1995 
       (included as 10.16 to the Company's Quarterly Report on Form 10-Q dated
       September 12, 1995, and incorporated herein by reference).

10.19  Non-Negotiable Promissory Note between the Company and Atlantic        * 
       Harbor, Inc., formerly known as Boston Trading Ltd., Inc., dated May 2, 
       1995 (included as 10.17 to the Company's Quarterly Report on Form 10-Q 
       dated September 12, 1995, and incorporated herein by reference).

10.20  Employment Agreement dated as of October 16, 1995 between the          * 
       Company and Joel H. Reichman (included as Exhibit 10.1 to the Company's 
       Report on Form 8-K dated December 6, 1995, and incorporated herein by 
       reference).

10.21  Employment Agreement dated as of October 16, 1995 between the Company  * 
       and Scott N. Semel (included as Exhibit 10.2 to the Company's Report on
       Form 8-K dated December 6, 1995, and incorporated herein by reference).

10.22  Employment Agreement dated as of October 16, 1995 between the Company  * 
       and Mark S. Lisnow (included as Exhibit 10.3 to the Company's Report on
       Form 8-K dated December 6, 1995, and incorporated herein by reference).




                                      19
<PAGE>   20
10.24 Employment Agreement dated as of October 16, 1995 between the Company   * 
      and William D. Richins (included as Exhibit 10.4 to the Company's 
      Report on Form 8-K dated December 6, 1995, and incorporated herein by 
      reference).

11    Statement re: computation of per share earnings

13    Annual Report to Shareholders for the year ended February 3, 1996
      (with the exception of the information incorporated by reference 
      included in Items 5, 6, 7 and 8, the Annual Report to Shareholders 
      for the year ended February 3, 1996 is not deemed filed as part of 
      this report).

21    Subsidiaries of the Registrant.

23    Consent of Coopers & Lybrand, L.L.P. dated May 1, 1996.

27    Financial Data Schedules
                                                                        
99    Report of the Company dated April 30, 1996 concerning certain           
      cautionary statements of the Company to be taken into account in
      conjunction with the consideration and review of the Company's 
      publicly-disseminated documents (including oral statements made 
      by others on behalf of the Company) that include forward-looking 
      information.


*     Previously filed with the Commission.


(B)   REPORTS ON FORM 8-K:

(i)   The Company reported under item 5 on Form 8-K dated December 6, 1995,
      that as of October 16, 1995 the Board of Directors of the Company 
      authorized the Company to enter into employment agreements with certain
      executive officers of the Company.

(ii)  The Company reported under item 5 on Form 8-K dated April 30, 1996, 
      certain cautionary statements of the Company to be taken into account in
      conjunction with the consideration and review of the Company's publicly-
      disseminated documents (including oral statements made by others on 
      behalf of the Company) that include forward-looking information.



                                     20
<PAGE>   21
                                   SIGNATURES

     Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Company has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.


                                          DESIGNS, INC.
May 1, 1996

                                          By: /S/ Joel H. Reichman
                                          -------------------------------
                                          Joel H. Reichman
                                          President and Chief Executive Officer


     Pursuant to the requirements of the Securities and Exchange Act of 1934,
this report has been signed below by the following persons on behalf of the
Company in the capacities indicated, on May 1, 1996.


           Signatures

/S/ Joel H. Reichman                 President and Chief Executive Officer
- ----------------------               and Director (Principal Executive Officer)
Joel H. Reichman                     


/S/ William D. Richins               Chief Financial Officer
- ----------------------
William D. Richins


/S/ Stanley I. Berger                Chairman of the Board and Director
- ----------------------
Stanley I. Berger


                                     Director
- ----------------------                
James G. Groninger


/S/ Melvin Shapiro                   Director
- ----------------------               
Melvin Shapiro


/S/ Bernard M. Manuel                Director
- ----------------------                
Bernard M. Manuel


                                     Director
- ---------------------                
Peter L. Thigpen




<PAGE>   1
                   CERTIFICATE OF DESIGNATIONS, PREFERENCES
                          AND RIGHTS OF A SERIES OF
                               PREFERRED STOCK


                                      OF


                                DESIGNS, INC.





                                -------------

DESIGNS, INC., a corporation organized and existing under the General
Corporation Law of the State of Delaware,

DOES HEREBY CERTIFY:

        That, pursuant to authority conferred upon the Board of Directors by
the Restated Certificate of Incorporation (as amended) of said corporation, and
pursuant to the provisions of Section 151 of Title 8 of Delaware Code of 1953,
said Board of Directors, at a meeting duly held on May 1, 1995, adopted a
resolution providing for the designations, preferences and relative,
participating, optional or other rights, and the qualifications, limitations or
restrictions thereof, of a Series of Preferred Stock, which resolution is as
follows:

                           See attached pages 2A-7A

<PAGE>   2
                         VOTE OF DIRECTORS ESTABLISHING
                    SERIES A JUNIOR PARTICIPATING CUMULATIVE
                                 PREFERRED STOCK

                                       of

                                  DESIGNS, INC.

     Pursuant to Section 151 of the General Corporation Law of the State of
Delaware:

     VOTED, that pursuant to authority conferred upon and vested in the Board of
Directors by the Restated Certificate of Incorporation, as amended as of the
date hereof (the "Certificate of Incorporation"), of Designs, Inc. (the
"Corporation"), the Board of Directors hereby establishes and designates a
series of Preferred Stock of the Corporation, and hereby fixes and determines
the relative rights and preferences of the shares of such series, in addition to
those set forth in the Certificate of Incorporation, as follows:

     Section 1. DESIGNATION AND AMOUNT. The shares of such series shall be
designated as "Series A Junior Participating Cumulative Preferred Stock" (the
"Series A Preferred Stock"), and the number of shares initially constituting
such series shall be 300,000; provided, however, that if more than a total of
300,000 shares of Series A Preferred Stock shall be issuable upon the exercise
of Rights (the "Rights") issued pursuant to the Shareholder Rights Agreement
dated as of May 1, 1995, between the Corporation and The First National Bank of
Boston, as Rights Agent (the "Rights Agreement"), the Board of Directors of the
Corporation, pursuant to Section 151(g) of the General Corporation Law of the
State of Delaware, shall direct by resolution or resolutions that a certificate
be properly executed, acknowledged, filed and recorded, in accordance with the
provisions of Section 103 thereof, providing for the total number of shares of
Series A Preferred Stock authorized to be issued to be increased (to the extent
that the Certificate of Incorporation then permits) to the largest number of
whole shares (rounded up to the nearest whole number) issuable upon exercise of
such Rights.

     Section 2. DIVIDENDS AND DISTRIBUTIONS.

     (A) (i) Subject to the rights of the holders of any shares of any series of
preferred stock (or any similar stock) ranking prior and superior to the Series
A Preferred Stock with respect to dividends, the holders of shares of Series A
Preferred Stock, in preference to the holders of shares of common stock and of
any other junior stock, shall be entitled to receive, when, as and if declared
by the Board of Directors out of funds legally available for the purpose,
quarterly 



                                       2A
<PAGE>   3

dividends payable in cash on the first day of March, June, September and
December in each year (each such date being referred to herein as a "Quarterly
Dividend Payment Date"), commencing on the first Quarterly Dividend Payment Date
after the first issuance of a share or fraction of a share of Series A Preferred
Stock, in an amount per share (rounded to the nearest cent) equal to the greater
of (a) $1.00 or (b) subject to the provisions for adjustment hereinafter set
forth, 1000 times the aggregate per share amount of all cash dividends, and 1000
times the aggregate per share amount (payable in kind) of all non-cash dividends
or other distributions other than a dividend payable in shares of common stock
or a subdivision of the outstanding shares of common stock (by reclassification
or otherwise), declared on the common stock since the immediately preceding
Quarterly Dividend Payment Date, or, with respect to the first Quarterly
Dividend Payment Date, since the first issuance of any share or fraction of a
share of Series A Preferred Stock. The multiple of cash and non-cash dividends
declared on the common stock to which holders of the Series A Preferred Stock
are entitled, which shall be 1000 initially but which shall be adjusted from
time to time as hereinafter provided, is hereinafter referred to as the
"Dividend Multiple." In the event the Corporation shall at any time after May 1,
1995 (the "Rights Declaration Date") (i) declare or pay any dividend on common
stock payable in shares of common stock, or (ii) effect a subdivision or
combination or consolidation of the outstanding shares of common stock (by
reclassification or otherwise than by payment of a dividend in shares of common
stock) into a greater or lesser number of shares of common stock, then in each
such case the Dividend Multiple thereafter applicable to the determination of
the amount of dividends which holders of shares of Series A Preferred Stock
shall be entitled to receive shall be the Dividend Multiple applicable
immediately prior to such event multiplied by a fraction, the numerator of which
is the number of shares of common stock outstanding immediately after such event
and the denominator of which is the number of shares of common stock that were
outstanding immediately prior to such event.

         (ii) Notwithstanding anything else contained in this paragraph (A), the
Corporation shall, out of funds legally available for that purpose, declare a
dividend or distribution on the Series A Preferred Stock as provided in this
paragraph (A) immediately after it declares a dividend or distribution on the
common stock (other than a dividend payable in shares of common stock); provided
that, in the event no dividend or distribution shall have been declared on the
common stock during the period between any Quarterly Dividend Payment Date and
the next subsequent Quarterly Dividend Payment Date, a dividend of $1.00 per
share on the Series A Preferred Stock shall nevertheless be payable on such
subsequent Quarterly Dividend Payment Date.

     (B) Dividends shall begin to accrue and be cumulative on outstanding shares
of Series A Preferred Stock from the Quarterly Dividend Payment Date next
preceding the date of issue of such shares of Series A Preferred Stock, unless
the date of issue of such shares is prior to the record date for the first
Quarterly Dividend Payment Date, in which case dividends on such shares shall
begin to accrue from the date of issue of such shares, or unless the date of
issue is a Quarterly Dividend Payment Date or is a date after the record date
for the determination of holders of shares of Series A Preferred Stock entitled
to receive a quarterly dividend and before such Quarterly Dividend Payment Date,
in either of which events such dividends shall begin to 



                                       3A
<PAGE>   4

accrue and be cumulative from such Quarterly Dividend Payment Date. Accrued but
unpaid dividends shall not bear interest. Dividends paid on the shares of Series
A Preferred Stock in an amount less than the total amount of such dividends at
the time accrued and payable on such shares shall be allocated pro rata on a
share-by-share basis among all such shares at the time outstanding. The Board of
Directors may fix in accordance with applicable law a record date for the
determination of holders of shares of Series A Preferred Stock entitled to
receive payment of a dividend or distribution declared thereon, which record
date shall be not more than such number of days prior to the date fixed for the
payment thereof as may be allowed by applicable law.

     Section 3. VOTING RIGHTS. In addition to any other voting rights required
by law, the holders of shares of Series A Preferred Stock shall have the
following voting rights:

     (A) Subject to the provision for adjustment hereinafter set forth, each
share of Series A Preferred Stock shall entitle the holder thereof to 1000 votes
on all matters submitted to a vote of the stockholders of the Corporation. The
number of votes which a holder of a share of Series A Preferred Stock is
entitled to cast, which shall initially be 1000 but which may be adjusted from
time to time as hereinafter provided, is hereinafter referred to as the "Vote
Multiple." In the event the Corporation shall at any time after the Rights
Declaration Date (i) declare or pay any dividend on common stock payable in
shares of common stock, or (ii) effect a subdivision or combination or
consolidation of the outstanding shares of common stock (by reclassification or
otherwise than by payment of a dividend in shares of common stock) into a
greater or lesser number of shares of common stock, then in each such case the
Vote Multiple thereafter applicable to the determination of the number of votes
per share to which holders of shares of Series A Preferred Stock shall be
entitled shall be the Vote Multiple immediately prior to such event multiplied
by a fraction, the numerator of which is the number of shares of common stock
outstanding immediately after such event and the denominator of which is the
number of shares of common stock that were outstanding immediately prior to such
event.

     (B) Except as otherwise provided herein or by law, the holders of shares of
Series A Preferred Stock and the holders of shares of common stock and the
holders of shares of any other capital stock of this Corporation having general
voting rights, shall vote together as one class on all matters submitted to a
vote of stockholders of the Corporation.

     (C) Except as otherwise required by applicable law or as set forth herein,
holders of Series A Preferred Stock shall have no special voting rights and
their consent shall not be required (except to the extent they are entitled to
vote with holders of common stock as set forth herein) for taking any corporate
action.

     Section 4. CERTAIN RESTRICTIONS.

     (A) Whenever dividends or distributions payable on the Series A Preferred
Stock as provided in Section 2 are in arrears, thereafter and until all accrued
and unpaid dividends and distributions, whether or not declared, on shares of
Series A Preferred Stock outstanding shall 



                                       4A
<PAGE>   5
have been paid in full, the Corporation shall not:

     (i)  declare or pay dividends on, make any other distributions on, or
          redeem or purchase or otherwise acquire for consideration any shares
          of stock ranking junior (either as to dividends or upon liquidation,
          dissolution or winding up) to the Series A Preferred Stock;

     (ii) declare or pay dividends on or make any other distributions on any
          shares of stock ranking on a parity (either as to dividends or upon
          liquidation, dissolution or winding up) with the Series A Preferred
          Stock, except dividends paid ratably on the Series A Preferred Stock
          and all such parity stock on which dividends are payable or in arrears
          in proportion to the total amounts to which the holders of all such
          shares are then entitled;

    (iii) except as permitted in subsection 4(A)(iv) below, redeem, purchase or
          otherwise acquire for consideration shares of any stock ranking on a
          parity (either as to dividends or upon liquidation, dissolution or
          winding up) with the Series A Preferred Stock, provided that the
          Corporation may at any time redeem, purchase or otherwise acquire
          shares of any such parity stock in exchange for shares of any stock of
          the Corporation ranking junior (either as to dividends or upon
          dissolution, liquidation or winding up) to the Series A Preferred
          Stock; or

     (iv) purchase or otherwise acquire for consideration any shares of Series A
          Preferred Stock, or any shares of any stock ranking on a parity
          (either as to dividends or upon liquidation, dissolution or winding
          up) with the Series A Preferred Stock, except in accordance with a
          purchase offer made in writing or by publication (as determined by the
          Board of Directors) to all holders of such shares upon such terms as
          the Board of Directors, after consideration of the respective annual
          dividend rates and other relative rights and preferences of the
          respective series and classes, shall determine in good faith will
          result in fair and equitable treatment among the respective series or
          classes.

     (B) The Corporation shall not permit any subsidiary of the Corporation to
purchase or otherwise acquire for consideration any shares of stock of the
Corporation unless the Corporation could, under subsection (A) of this Section
4, purchase or otherwise acquire such shares at such time and in such manner.

     Section 5. REACQUIRED SHARES. Any shares of Series A Preferred Stock
purchased or otherwise acquired by the Corporation in any manner whatsoever
shall be retired and cancelled promptly after the acquisition thereof. All such
shares shall upon their cancellation become authorized but unissued shares of
preferred stock and may be reissued as part of a new series of preferred stock
to be created by resolution or resolutions of the Board of Directors, subject to
the conditions and restrictions on issuance set forth herein.



                                       5A
<PAGE>   6

     Section 6. LIQUIDATION, DISSOLUTION OR WINDING UP. Upon any liquidation
(voluntary or otherwise), dissolution or winding up of the Corporation, no
distribution shall be made (x) to the holders of shares of stock ranking junior
(either as to dividends or upon liquidation, dissolution or winding up) to the
Series A Preferred Stock unless, prior thereto, the holders of shares of Series
A Preferred Stock shall have received an amount equal to accrued and unpaid
dividends and distributions thereon, whether or not declared, to the date of
such payment, plus an amount equal to the greater of (1) $1000.00 per share or
(2) an aggregate amount per share, subject to the provision for adjustment
hereinafter set forth, equal to 1000 times the aggregate amount to be
distributed per share to holders of common stock, or (y) to the holders of stock
ranking on a parity (either as to dividends or upon liquidation, dissolution or
winding up) with the Series A Preferred Stock, except distributions made ratably
on the Series A Preferred Stock and all other such parity stock in proportion to
the total amounts to which the holders of all such shares are entitled upon such
liquidation, dissolution or winding up. In the event the Corporation shall at
any time after the Rights Declaration Date (i) declare or pay any dividend on
common stock payable in shares of common stock, or (ii) effect a subdivision or
combination or consolidation of the outstanding shares of common stock (by
reclassification or otherwise than by payment of a dividend in shares of common
stock) into a greater or lesser number of shares of common stock, then in each
such case the aggregate amount per share to which holders of shares of Series A
Preferred Stock were entitled immediately prior to such event under clause (x)
of the preceding sentence shall be adjusted by multiplying such amount by a
fraction, the numerator of which is the number of shares of common stock
outstanding immediately after such event and the denominator of which is the
number of shares of common stock that were outstanding immediately prior to such
event.

     Neither the consolidation of nor merging of the Corporation with or into
any other corporation or corporations, nor the sale or other transfer of all or
substantially all of the assets of the Corporation, shall be deemed to be a
liquidation, dissolution or winding up of the Corporation within the meaning of
this Section 6.

     Section 7. CONSOLIDATION, MERGER, ETC. In case the Corporation shall enter
into any consolidation, merger, combination or other transaction in which the
shares of common stock are exchanged for or changed into other stock or
securities, cash and/or any other property, then in any such case the shares of
Series A Preferred Stock shall at the same time be similarly exchanged or
changed in an amount per share (subject to the provision for adjustment
hereinafter set forth) equal to 1000 times the aggregate amount of stock,
securities, cash and/or any other property (payable in kind), as the case may
be, into which or for which each share of common stock is changed or exchanged,
plus accrued and unpaid dividends, if any, payable with respect to the Series A
Preferred Stock. In the event the Corporation shall at any time after the Rights
Declaration Date (i) declare or pay any dividend on common stock payable in
shares of common stock, or (ii) effect a subdivision or combination or
consolidation of the outstanding shares of common stock (by reclassification or
otherwise than by payment of a dividend in shares of common stock) into a
greater or lesser number of shares of common stock, then in each such case the
amount set forth in the preceding sentence with respect to the exchange or
change of shares 



                                       6A
<PAGE>   7

of Series A Preferred Stock shall be adjusted by multiplying such amount by a
fraction, the numerator of which is the number of shares of common stock
outstanding immediately after such event and the denominator of which is the
number of shares of common stock that were outstanding immediately prior to such
event.

     Section 8. REDEMPTION. The shares of Series A Preferred Stock shall not be
redeemable.

     Section 9. RANKING. Unless otherwise provided in the Certificate of
Incorporation or a Certificate of Vote of Directors Establishing a Class of
Stock relating to a subsequently-designated series of preferred stock of the
Corporation, the Series A Preferred Stock shall rank junior to any other series
of the Corporation's preferred stock subsequently issued, as to the payment of
dividends and the distribution of assets on liquidation, dissolution or winding
up and shall rank senior to the common stock.

     Section 10. AMENDMENT. The Certificate of Incorporation and this
Certificate of Vote of Directors shall not be amended in any manner which would
materially alter or change the powers, preferences or special rights of the
Series A Preferred Stock so as to affect them adversely without the affirmative
vote of the holders of two-thirds or more of the outstanding shares of Series A
Preferred Stock, voting separately as a class.

     Section 11. FRACTIONAL SHARES. Series A Preferred Stock may be issued in
whole shares or in any fraction of a share that is one one-thousandth (1/1000th)
of a share or any integral multiple of such fraction, which shall entitle the
holder, in proportion to such holder's fractional shares, to exercise voting
rights, receive dividends, participate in distributions and to have the benefit
of all other rights of holders of Series A Preferred Stock. In lieu of
fractional shares, the Corporation may elect to make a cash payment as provided
in the Rights Agreement for fractions of a share other than one one-thousandth
(1/1000th) of a share or any integral multiple thereof.




                                       7A
<PAGE>   8


     I, Joel H. Reichman, President and Chief Executive Officer of the
Corporation, do make this certificate, hereby declaring and certifying that this
is my act and deed on behalf of the Corporation this 1st day of May, 1995.



                                             /s/ Joel H. Reichman
                                             --------------------------
                                             By: Joel H. Reichman
                                             Title: President and Chief
                                                    Executive Officer


<PAGE>   1

<TABLE>

Exhibit 11.     Statement Re: Computation of Per Share Earnings
                                                                 
<CAPTION>
                                                                  Fiscal Year Ended
                                                February 3,            January 28,           January 29,
                                                   1996                   1995                  1994
                                                   ----                   ----                  ----
                                                        (In thousands, except per share data)
<S>                                              <C>                     <C>                  <C>    
Income before
accounting change                                $ 9,773                 $16,903              $ 5,669

Cumulative effect on prior
years of change in accounting
for income taxes                                                                                   79
                                                 -------                 -------              -------


Net Income                                       $ 9,773                 $16,903              $ 5,748
                                                 =======                 =======              =======

Weighted average
shares outstanding
during the period                                 15,770                  15,914               15,916

Common equivalent
shares                                                 *                       *                    *
                                                 -------                 -------              -------

Number of shares for
purposes of calculating
net income per share                              15,770                  15,914               15,916
                                                 =======                 =======              =======

Net income per common share
before accounting change                         $  0.62                 $  1.06              $  0.36

Cumulative effect on prior years
of change in accounting for
income taxes per share (1)                                                                        n/m
                                                                                              -------  

Net income per share                             $  0.62                 $  1.06              $  0.36
                                                 =======                 =======              =======

<FN>

*  Less than 3% dilutive

(1) The Company adopted Statement of Financial Accounting Standards No. 109 "Accounting for Income Taxes: 
    during the first quarter of fiscal 1994.

</TABLE>

                                       1


<PAGE>   1
                                                                    EXHIBIT 13
                                        TABLE OF CONTENTS

                               1  Corporate Profile
                              
                               3  Store Formats
                              
                               4  Letter to Shareholders
                              
                               7  The Year in Review
                              
                               9  Building for the Future
                              
                              16  Selected Financial Data
                              
                              17  Management's Discussion and Analysis
                              
                              22  Consolidated Financial Statements
                              
                              26  Notes to Consolidated Financial Statements
                              
                              37  Corporate and Shareholder Information
                      

[LOGO]
ANNUAL REPORT 1995
(Year ended February 3, 1996)

Designs, Inc. is a specialty retailer that provides internationally recognized,
quality branded merchandise in a manner which creates a shopping experience that
satisfies our target customers' casual lifestyle requirements. This is done
through channels of distribution aimed at our customers, in an environment which
optimizes our associates' and shareholders' satisfaction.

Based in Needham, Massachusetts, Designs, Inc. opened its first Designs store in
1977, selling exclusively Levi Strauss & Co. apparel and accessories. In 1994,
the company expanded its brand offering with the Timberland[Registered 
Trademark] brand, as part of a strategy to offer a broader merchandise 
selection to customers. In 1995, Designs, Inc. completed a joint venture 
agreement with Levi Strauss & Co. to own and operate retail stores throughout 
11 northeast states and the District of Columbia, further strengthening the 
long-standing relationship between the two companies. In 1995, Designs, Inc. 
completed the purchase of the Boston Traders[Registered Trademark] brand as the
next step in developing an exclusive brand to augment existing product lines. 
The company operates 157 full-price and outlet stores located throughout the 
United States in enclosed regional shopping malls, urban locations and outlet 
centers.


                                              1 Designs, Inc. Annual Report 1995
<PAGE>   2





[PHOTO: INSIDE VIEW OF ORIGINAL LEVI'S[REGISTERED TRADEMARK] STORE LOCATED IN
  NEW YORK CITY, NEW YORK]

<PAGE>   3


[PHOTO: INSIDE VIEW OF A ORIGINAL LEVI'S[REGISTERED TRADEMARK] STORE]

STORE FORMATS

Designs stores feature merchandise for men and women, including
Levi's[Registered Trademark] brand traditional denim products and
Dockers[Registered Trademark] brand casual apparel. The well-known, established
Boston Traders[Registered Trademark] brand, acquired in May 1995, provides an
exclusive brand to complement and strengthen the merchandise mix.

[PHOTO: INSIDE VIEW OF A BOSTON TRADERS[REGISTERED TRADEMARK] OUTLET STORE]

Levi's[Registered Trademark] Outlet by Designs stores, located in manufacturers'
outlet centers in the eastern half of the United States, target the
value-conscious consumer. The Levi's[Registered Trademark] Outlets offer
selected Levi Strauss & Co. merchandise from the Levi's[Registered Trademark]
and Dockers[Registered Trademark] brand product lines, including manufacturing
overruns, discontinued lines, irregulars and end-of-season merchandise.

Original Levi's[Registered Trademark] Stores, located in upscale malls and
urban locations, focus on the Levi's[Registered Trademark] brand jeans
customer. In addition to traditional men's and women's products, Original
Levi's[Registered Trademark] Stores offer SilverTab[Trademark] products,
exclusive merchandise from Levi's[Registered Trademark] Europe and Levi's
Personal Pair[Registered Trademark] individually fitted jeans for women. The
Original Levi's[Registered Trademark] Stores are operated in a joint venture
between wholly-owned subsidiaries of Designs, Inc. and Levi Strauss & Co.
The joint venture also operates Levi's[Registered Trademark] Outlet stores that
sell only Levi's[Registered Trademark] brand products, including close-out
products of the Original Levi's[Registered Trademark] Stores.

[PHOTO: INSIDE VIEW OF A DESIGN'S STORE]

Boston Traders[Registered Trademark] outlet stores offer Boston
Traders[Registered Trademark] brand product lines to the value-conscious
consumer. The Boston Traders[Registered Trademark] outlet stores, located in
manufacturers' outlet centers throughout the United States, feature
end-of-season and close-out Boston Traders[Registered Trademark] brand product
lines from the Designs stores.


                                              3 Designs, Inc. Annual Report 1995
<PAGE>   4
To Shareholders and Valued Designs Associates:

Fiscal 1995, my first full year as Chief Executive Officer, has been a year
focused on my commitment to strengthen the long-term performance of our company.
Our vision is to provide internationally recognized, quality branded merchandise
in a manner that creates a shopping experience that satisfies our target
customers' casual lifestyle. We endeavor to fulfill and exceed our customers'
expectations for quality, selection and value, supported by superior customer
service. As shareholders and fellow associates , you should be proud of the
progress we have made to differentiate ourselves as a specialty retailer of
internationally recognized, quality branded merchandise.

During my 20 years at Designs, we have prospered through a multitude of changes
in the retail industry. Change occurred through evolving customer demand and 
preferences, new specialty retail formats, department store consolidations, mass
merchant growth and new technology.

[PHOTO: JOEL H. REICHMAN, PRESIDENT AND CHIEF EXECUTIVE OFFICER]

We believe that it has been an advantage to have retail formats that target
various customer preferences. In the malls, we have the Designs and Original
Levi's[Registered Trademark] Stores (in our joint venture with a subsidiary of
Levi Strauss & Co.). Our Levi's[Registered Trademark] Outlet by Designs, Boston
Traders[Registered Trademark] and joint venture Levi's[Registered Trademark]
Outlet stores are in manufacturers' outlet centers throughout the United States.
In key urban locations, such as New York, Boston and Washington, D.C. we operate
Original Levi's[Registered Trademark] Stores in the joint venture.

As mall-based retailing has become highly competitive and promotional, we made a
decision to change our focus in the malls. We decided to become a vertically
integrated retailer. Vertical integration, that is to design, source and
distribute our own products, presents us with a greater gross margin opportunity
than previously. This past year Designs made significant progress toward
achieving one of the primary goals inherent in our vision: to expand our
horizons beyond being a single vendor retailer and to become a vertically
integrated retailer of quality branded casual apparel.

In May 1995, we acquired the Boston Traders[Registered Trademark] brand. Through
the Boston Traders[Registered Trademark] brand we will complement the product
lines we already offer with high quality tops, sweaters, outerwear and
accessories. I believe that the Boston Traders[Registered Trademark] brand
acquisition reduced the time and expense usually associated with developing a
line of branded casual apparel. With an expanded product offering, our Designs
stores present us with the opportunity for an improved tops-to-bottoms sales
ratio, enhanced margins and sales improvements. Historically, the authentic
Boston Traders[Registered Trademark] brand line of tops, sweaters and outerwear
enjoyed excellent customer recognition and awareness. Founded in 1967, we
believe in the inherent brand equity and reputation of the Boston
Traders[Registered Trademark] brand name.

In September 1995, Mark Lisnow joined us as Senior Vice President of
Merchandising as part of our long-term plan to establish the Boston
Traders[Registered Trademark] brand as a product leader. Mark immediately
organized our merchandising department along brand lines and began to assemble
an experienced product development and sourcing group. Led by Neal Vantosky,
formerly Senior Vice President of Product Development and Design for Gap, Inc.,
our New York City based design, development and sourcing team was fully
operational in December 1995.

The Boston Traders[Registered Trademark] brand product team designed and is in
full scale production of a Fall 1996 line that is scheduled to be in all of our
Designs stores in September 1996. This same team is also focusing on enhancing
the Boston

4 Designs, Inc. Annual Report 1995
<PAGE>   5
[WATERMARK: TEAM EFFORT]

[PHOTO: OUTSIDE VIEW OF LEVI'S[REGISTERED TRADEMARK] OUTLET STORE IN FREEPORT,
  MAINE]
[PHOTO: OUTSIDE VIEW OF BOSTON TRADERS[REGISTERED TRADEMARK] OUTLET STORE IN 
  GURNEE MILLS, ILLINOIS]


Traders[Registered Trademark] brand product offering, packaging, labeling, logos
and other brand enhancements for presentation in Spring 1997. Our store design
and construction team is working closely with the brand team to test
complementary fixtures, visual presentation formats and, ultimately, a unique
store environment designed to optimize customer acceptance of and bring a new
focus to the Boston Traders[Registered Trademark] brand and product lines. Our
estimated $5.0 million annual investment in the product development, sourcing
and logistics resources needed to implement our Boston Traders[Registered
Trademark] brand strategy is partially reflected in the results for this past
year and is expected to remain an ongoing component of our future overhead. The
return from this investment will shape our company's future.

[WATERMARK: STRONG MANAGEMENT]

[WATERMARK: RECOGNIZED BRANDED MERCHANDISE]

It is important to keep in mind that we are building our own brand and
establishing ourselves as a vertically integrated retailer from a position of
strength, leveraging our traditional customer base that recognizes us as a
retailer of Levi Strauss & Co. merchandise. We are pleased with the progress of
our joint venture partnership and we plan to expand the number of stores under
the joint venture through fiscal year 1999. This strong base, along with our
solid financial resources, should allow us to undertake our transition to a
successful vertically integrated retailer. Once we have developed the new Boston
Traders[Registered Trademark] brand product lines and the new brand imaging is
in place, we plan to expand this unique concept throughout the United States as
we continue to build brand equity and grow the retail presence of the Boston
Traders[Registered Trademark] brand. We will capitalize on our strengths as we
invest in our long-term strategy for future growth.

[WATERMARK: SPECIALTY RETAIL STORES]

During a year characterized by weak consumer demand for apparel, with
corresponding sales and earnings results for both the "Back to School" and
"Holiday" seasons, we managed expenses well and maintained a strong balance
sheet while funding 10 new store openings and eight remodels. In addition, we
acquired 33 Boston Traders[Registered Trademark] outlets and assembled the team
that is launching the Boston Traders[Registered Trademark] brand.

[WATERMARK: MERCHANDISE MIX]

We achieved record sales this past year of $301.1 million, a 13 percent increase
over fiscal 1994. Comparable store sales increased a half of a percent for the
year. Net income for the 53-week year was $9.8 million, or $0.62 per share,
compared with the prior year's 52-week net income of $16.9 million, or $1.06 per
share. Both fiscal 1995 and 1994 reflect non-recurring pretax income of $2.2
million, or $0.08 per share, and $4.2 million, or $0.16 per share, respectively.
Adjusting for this non-recurring income, comparative earnings per share were
$0.54 this year and $0.90 for last year.

As we look ahead, we are fully committed to our vision of establishing our
specialty retail stores as a source for internationally recognized, quality
branded merchandise, predominantly featuring our exclusive Boston
Traders[Registered Trademark] brand. Our ability to deliver the right
combination of value, quality and selection to the customer is supported by
strong management and dedicated associates. We are committed to our associates
by providing a "people-first" work culture that encourages initiative and
innovation and rewards excellence. We are committed to our corporate values and
we regard the knowledge, creativity and expertise of our associates as one of
the significant competitive advantages that will affect our future growth.

[WATERMARK: SUPERIOR CUSTOMER SERVICE]

                                              5 Designs, Inc. Annual Report 1995
<PAGE>   6

[WATERMARK: CASUAL LIFESTYLE]

[PHOTO: STORE FRONT VIEW OF DESIGNS STORE IN MANCHESTER, NEW HAMPSHIRE]

With our plans for growth come opportunities. We are committed to enhancing
long-term value for our shareholders by strengthening our company and its
financial performance. Future earnings growth over time will require a
combination of increased comparable store sales, improved gross margins,
incremental revenue generated from the opening of new stores, and continued
monitoring and controlling of expenses.

Fiscal 1996 will continue to be one of building for the future. We will continue
to move forward with the development of our Boston Traders[Registered Trademark]
brand product lines and new store format. Once consumer acceptance of the new
product lines has been established, we believe that the Boston
Traders[Registered Trademark] brand will attract the finest mall and urban
locations in the country, where we plan to grow and expand our presence. Our
store expansion plans for 1996 will focus on the joint venture, with up to 10
new stores planned for the year.

[WATERMARK: DEDICATED ASSOCIATES]

We continue our long tradition of innovation in technology and education. We
have recently upgraded our information systems hardware, merchandise management
software and point of sale register systems to keep us in line with retail
technology trends. These systems will provide our merchants and our store
management team with enhanced information and management systems with which to
leverage their resources, grow our business and respond to our customers' needs
with greater speed and customized service. Our commitment to training our
associates is stronger than ever and this year we brought into our company a new
Director of Training to keep us at the leading edge of educational trends. Our
people and their knowledge will be a critical and differentiating asset as we
proceed with our long-term plans.

[WATERMARK: VERTICAL INTEGRATION]

In order to provide shareholders with more timely information and reduce
production and distribution costs, we have established the Designs, Inc.
Shareholder Information Line. By dialing 1-888-DESI-333, shareholders can hear a
summary of Designs' most recent financial information and major news
developments, including monthly sales and quarterly earnings releases. In
addition, the shareholder information line enables shareholders to request
financial information via mail or fax.

[WATERMARK: TECHNOLOGY AND EDUCATION]

Retail means change and I do not believe that any successful company rests on
its laurels and past accomplishments. That is why we are building the vertically
integrated Boston Traders[Registered Trademark] brand. In doing this, we are
positioning Designs, Inc. to do what we do best: serve our customers. We will
continue to seek out and satisfy our customers' wants and needs, solidifying our
relationship with them, communicating with them, keeping their business and
growing our customer base. To do this, we must become a product leader and we
have focused our people, our energy and our resources on achieving this goal.
This will strengthen our company, making it a place people want to shop, invest
and work in, now and in the future.

[WATERMARK: FINANCIAL RESOURCES]

Sincerely,

[WATERMARK: QUALITY, SELECTION AND VALUE]

Joel H. Reichman
President and Chief Executive Officer

April 5, 1996

6 Designs, Inc. Annual Report 1995
<PAGE>   7

                               THE YEAR IN REVIEW

In January, Designs, Inc. introduced its new corporate logo, representing the
company's confident spirit and progressive energy. It also reflects Designs,
Inc.'s vision and strategy of establishing the company's specialty retail stores
as a source for superior-quality branded casual apparel.

Designs, Inc. announced the appointment of William D. Richins as Chief Financial
Officer effective April, 1995.

[PHOTO: A PAIR OF TIMBERLAND SHOES]

Designs, Inc. announced the signing of a purchase and sale agreement for certain
assets of Boston Trading Ltd., Inc. to further establish the Designs stores as a
source for superior-quality branded apparel. The assets acquired, at a cost of
$6.0 million, included Boston Traders[Registered Trademark] and 18 other brand
names, inventory and 33 existing Boston Traders[Registered Trademark] outlet
store locations.

In May, the company's Board of Directors adopted a Shareholder Rights Plan
designed to enhance the Board's ability to protect shareholder interests and to
ensure that shareholders receive fair treatment in the event any coercive
attempt to take over Designs, Inc. is made in the future. Also in May, Designs,
Inc. completed its acquisition of certain assets of Boston Trading Ltd., Inc.

In September, Designs, Inc. announced the appointment of Mark S. Lisnow as
Senior Vice President of Merchandising, to lead the merchandising and product
development teams. Both teams will play an integral role in the development of
the Boston Traders[Registered Trademark] brand product lines and the overall
execution of Designs, Inc.'s strategy to establish the company as a
superior-quality casual apparel retailer.

The company's joint venture Original Levi's[Registered Trademark] Store, located
at 57th Street and Fifth Avenue in Manhattan, was awarded first place in the
"Retail Store of the Year" design competition in the category of "Apparel Store
over 10,000 Square Feet." The design competition was sponsored by CHAIN STORE
AGE EXECUTIVE MAGAZINE.

[PHOTO: WOMAN IN LEVI'S[REGISTERED TRADEMARK] KNEELING ON CHAIR WITH MAN IN 
  LEVI'S[REGISTERED TRADEMARK]]

[PHOTO: LEVI'S[REGISTERED TRADEMARK] JEAN JACKET]

In December, the company appointed J. Neal Vantosky as Vice President of Product
Development, to direct the New York product development and sourcing office and
oversee the designing and repositioning of the Boston Traders[Registered
Trademark] brand product lines.

Also in December, Designs, Inc.'s product development and sourcing team, based
in the company's office in New York City, was completely assembled, bringing
together a talented team of seasoned veterans with significant experience in
designing and sourcing private-label merchandise.

                                              7 Designs, Inc. Annual Report 1995
<PAGE>   8

[PHOTO: INSIDE VIEW OF SILVERTAB[TRADEMARK] SECTION OF MANCHESTER, NEW 
  HAMPSHIRE DESIGNS STORE]


<PAGE>   9

[PHOTO: PAIR OF LEVI'S[REGISTERED TRADEMARK] 501[REGISTERED TRADEMARK] JEANS]

For nearly twenty years, Designs, Inc. has maintained a pledge to its customers:
to offer quality branded merchandise, value and service. We have prospered by
knowing our customer and responding to his or her needs. This commitment has
formed the cornerstone of our accomplishments, prepared us for future growth and
positioned us well to pursue emerging opportunities.

[PHOTO: WOMAN LEANING AGAINST STOOL]
[CAPTION: FOR NEARLY TWENTY YEARS, DESIGNS, INC. HAS MAINTAINED A PLEDGE TO ITS
  CUSTOMERS: TO OFFER QUALITY BRANDED MERCHANDISE, VALUE AND SERVICE.]

CAPITALIZING ON OUR STRENGTHS 

By sustaining our commitment to our customers, we believe we will continue to
succeed as consumer and societal trends place increasing pressure on retailers.
In general, customers are allocating less disposable income to apparel
purchases, thus placing pressure on retailers to offer increasingly competitive
pricing, value and selection to attract each dollar spent. Retail organizations
must be able to respond quickly as the importance and rate of change in
technology accelerate, creating customers who are more technologically aware and
advanced. In light of faster-paced lifestyles and increased time pressure,
customers also are seeking greater ease and convenience in their shopping
experience. One trend is certain to remain constant: customers will continue to
demand quality and value, accompanied by excellent service and competitive
prices.

At Designs, Inc. we remain focused on our vision: to be a specialty retailer
that provides internationally recognized, quality branded merchandise in a
manner which creates a shopping experience that satisfies our target customers'
casual lifestyle requirements. Designs, Inc. has a number of strengths that
support this vision: extensive expertise in merchandising quality casual
apparel; financial strength, as reflected in our balance sheet and cash flow; a
customer base that appreciates the quality and value of recognized brand names;
a strong, long-standing relationship with Levi Strauss & Co.; and a business
strategy that incorporates new elements and leverages our traditional strengths
to reposition the company in a new, stronger way.

Designs, Inc. is engaged in a multi-year effort to apply our strength and
expertise as a retail merchandiser, developing our Boston Traders[Registered
Trademark] brand and establishing ourselves as a vertically integrated retailer.
More than a year ago, we identified our need to have a strong private label
brand


                                              9 Designs, Inc. Annual Report 1995
<PAGE>   10

[PHOTO: DOCKERS[REGISTERED TRADEMARK] SECTION OF THE DESIGNS STORE IN
  MANCHESTER, NEW HAMPSHIRE]

that would accomplish two important objectives. First, it should expand our
presence in product lines underrepresented in our merchandise mix, such as tops,
sweaters and outerwear, while complementing the other brands we offer. Second,
it should give us the ability to provide value to our customers, yet create the
opportunity for improved margins and profitability for our stores.

[PHOTO: LEVI'S[REGISTERED TRADEMARK] SHIRTS]
[CAPTION: IN KEEPING WITH OUR VISION OF WHO WE ARE, OUR STRATEGY SUPPORTS AND 
  ENHANCES OUR COMMITMENT TO OFFER OUR CUSTOMERS QUALITY, SELECTION AND VALUE.]

Our merchandising experience led us to focus on and acquire the Boston
Traders[Registered Trademark] brand. This acquisition also underscores our
financial strength. We were able to acquire Boston Traders[Registered Trademark]
and invest the capital and operating resources necessary to realize the
potential that we perceive in the Boston Traders[Registered Trademark] brand. To
date, this has included recruiting top-notch talent in product development,
sourcing, logistics and merchandising to develop a new, updated Boston
Traders[Registered Trademark] brand product line, including distinctive
packaging and labeling for the brand. We also are redefining the brand identity
for Boston Traders[Registered Trademark], including redesigning the logo and
developing new store visual merchandising and fixturing to showcase the Boston
Traders[Registered Trademark] brand product lines.

With a vision in place, high-quality brand name product lines offered in
customer-friendly store formats, a sound balance sheet, and the help of our
committed and talented associates, we believe that we will be able to execute
our strategy effectively. In keeping with our vision of who we are, our strategy
supports and enhances our commitment to offer our customers quality, selection
and value.

FOCUSING ON GROWTH OPPORTUNITIES

Our strategy is to develop and market the Boston Traders[Registered Trademark]
brand and new store design, establishing our exclusive private-label brand as an
internationally known consumer brand with a unique identity.

We have set out to build upon the 25-year history and reputation of the
well-known Boston Traders[Registered Trademark] brand of casual apparel, to
ensure that our customers can continue to rely on it for quality, fit and style.
It is our goal to have our Boston Traders[Registered Trademark] brand product
lines be known as comfortable, classic clothing that is honest, authentic and
functional. At the same time, the product lines will be modern,

10 DESIGNS, INC. ANNUAL REPORT 1995
<PAGE>   11

[PHOTO: MAN AND WOMAN POSING IN KHAKIS AND SWEATERS]
[CAPTION: WE HAVE SET OUT TO BUILD UPON THE 25-YEAR HISTORY AND REPUTATION OF
  THE WELL-KNOWN BOSTON TRADERS[REGISTERED TRADEMARK] BRAND OF CASUAL APPAREL, 
  TO ENSURE THAT OUR CUSTOMERS CAN CONTINUE TO RELY ON IT FOR QUALITY, FIT AND
  STYLE.]
<PAGE>   12

[PHOTO: MAN AND CHILD POSING IN CASUAL APPAREL]
[CAPTION: WE BELIEVE THAT OUR DEDICATION TO PROVIDING THE CUSTOMER WITH A 
  PRODUCTIVE, ENJOYABLE SHOPPING EXPERIENCE WILL HELP TO FOSTER LOYALTY TO OUR
  STORES AND ULTIMATELY CONTRIBUTE TO OUR...COMPANY'S SUCCESS.]
<PAGE>   13

[PHOTO: INSIDE VIEW OF BOSTON TRADERS[REGISTERED TRADEMARK] OUTLET STORE,
  GURNESS MILLS, ILLINOIS]

eclectic and innovative, giving the customer a chance to reveal his or her own
personality and sense of style.

Together with our other branded product lines, our balanced Boston
Traders[Registered Trademark] brand merchandise assortment for men and women
will provide a complete casual lifestyle wardrobe for our customers. It will
establish our stores as the source to fulfill all of their casual apparel needs
and it will build consumer loyalty for the Boston Traders[Registered Trademark]
brand. It also will establish a strategic niche within the retail industry for
Designs, Inc.

Controlling and managing our own private brand presents opportunities for growth
and expansion. With a broader merchandise selection, we hope to increase sales
and improve the tops-to-bottoms sales ratio with incremental sales of shirts,
sweaters and knitwear. We also have a unique opportunity to reposition the image
of the Boston Traders[Registered Trademark] brand, creating a distinct line of
high-quality casual apparel that is intended to allow us to extend our new store
format and presence into new markets.

CREATING A DISTINCTIVE SHOPPING EXPERIENCE

In addition to our merchandising strategy, we continue to develop our store
design and fixturing to showcase our product lines. We want our stores to be
attractive, exciting and inviting - to differentiate them from other retail
stores and to provide our customers with an atmosphere that is consistent,
readily identifiable and easy to shop.

By far, the most important factor which differentiates us from competitors is
our absolute commitment to customer service. We believe that our dedication to
providing the customer with a productive, enjoyable shopping experience will
help to foster loyalty to our stores and ultimately contribute to our company's
success. Our sales associates consistently receive praise from our customers for
their attentive, knowledgeable service and courteous professionalism.

Our success as a company is due to the contribution of each of our associates
and, accordingly, they represent one of our most valuable assets. Designs, Inc.
provides training and professional development programs for our associates
throughout their careers, strengthening their skills and enhancing their
responsibilities. In addition, we encourage a sense of personal responsibility,
initiative and balance in the lives of each of our associates. We do this while
fostering a strong commitment to the company, teamwork, a solid work ethic, and
the attainment of our common goals.

                                             13 Designs, Inc. Annual Report 1995
<PAGE>   14

STRENGTHENING OUR ORGANIZATION 

As we continue to plan for our company's future growth and development, we have
devoted the energy and resources necessary to ensure that we have the
infrastructure in place to achieve our goals. This past year, Designs, Inc.
hired several key executives in merchandising, product development and finance
who possess substantial experience in the retail industry, deepening and
broadening the experience and knowledge base of our management team.

[PHOTO: TIMBERLAND[REGISTERED TRADEMARK]-- BOOTS]
[CAPTION: OUR GROWTH STRATEGY FOCUSES ON CREATING A BALANCE BETWEEN CONTINUING
  AND STRENGTHENING THE CONTRIBUTION OF OUR EXISTING BUSINESSES AND EXPANDING
  OUR MARKET PRESENCE THROUGH NEW VENTURES.]

As we have done in the past, we continue to invest in state-of-the-art systems
and technology to meet our evolving needs. Our New York City product development
team has significant experience in designing and sourcing merchandise and is
working to redesign and further develop our Boston Traders[Registered Trademark]
brand product line. We also have assembled a logistics team and established a
third-party warehouse to provide storage and distribution capacity to move our
Boston Traders[Registered Trademark] brand merchandise and to ensure on-time,
cost-effective delivery.

Going forward, we will continue to develop our worldwide sourcing capabilities,
management information systems and training programs to support the company's
expansion. In fiscal 1996, we will invest in a significant upgrade and expansion
of our merchandising and store point-of-sale information systems to effectively
manage our expanding product lines. With the growth and development of our
organization, we have moved and expanded our corporate offices to accommodate
our additional space requirements, and to provide us with educational and
training facilities as well as space to experiment with new visual merchandising
formats, fixtures and store design. Our continuous improvements in the company's
infrastructure are intended to better serve the needs of our customers and our
stores.

Our growth strategy focuses on creating a balance between continuing and
strengthening the contribution of our existing businesses and expanding our
market presence through new ventures. Our efforts in developing both aspects of
our business are executed with a diligent commitment to monitoring and
controlling costs, and to using our resources wisely. While we build the
infrastructure necessary for our planned future expansion, we will maintain our
objective of controlled growth, focused on enhanced competitiveness and
long-term profitability.

[PHOTO: MAN POSING IN CASUAL APPAREL]

Our experience and resources will serve us well during this period of transition
and growth. We have a very strong foundation on which we are building our own
unique brand identity. Our strategy is being implemented for the purpose of both
creating opportunity and strengthening our position in the marketplace. At
Designs, Inc. we are committed to establishing our company and our stores as a
product leader of quality branded casual apparel.

[CAPTION: Levi's[REGISTERED TRADEMARK] Outlet Store,
                                     Freeport, Maine]

14 Designs, Inc. Annual Report 1995

                                     


<PAGE>   15
[PHOTO: INSIDE VIEW OF THE LEVI'S[REGISTERED TRADEMARK] OUTLET STORE IN 
  FREEPORT, MAINE]
<PAGE>   16

<TABLE>
SELECTED FINANCIAL DATA

<CAPTION>

                                                                                Fiscal Years Ended(1)
                                                       ------------------------------------------------------------------------
                                                       February 3,    January 28,     January 29,    January 30,    February 1,
                                                          1996           1995            1994           1993          1992(2)
                                                       ------------------------------------------------------------------------
                                                               (IN THOUSANDS, EXCEPT PER SHARE DATA AND OPERATING DATA)
<S>                                                     <C>            <C>            <C>            <C>            <C>     
INCOME STATEMENT DATA:
Sales                                                   $301,074       $265,910       $240,925       $204,329       $150,820
Gross profit, net of occupancy costs                      89,085         84,126         75,221         65,465         44,331
Income before provision
      for income taxes                                    16,940(3)      28,399(3)       9,507(4)      20,587          8,157
Net income                                                 9,773         16,903          5,748         12,320          4,784

Net income per common
      and common equivalent share(5)                        0.62           1.06           0.36           0.84           0.40

Weighted average common and common equivalent
      shares outstanding(5)                               15,770         15,914         15,916         14,666         11,954

BALANCE SHEET DATA:
Working capital                                         $ 64,557       $ 55,725       $ 35,671(4)    $ 55,913       $ 32,848
Inventories                                               58,008         52,649         46,664         42,578         28,713(2)
Property and equipment, net                               36,083         26,503         22,922         20,747         20,270
Total assets                                             132,649        127,295        119,556        102,465         69,427
Long-term debt(6)                                          1,000             --         10,000         13,000         20,000

OPERATING DATA:
Number of stores open at end of period                       157(8)         120(7)         120            110            106


<FN>
(1)  The Company's fiscal year is a 52- or 53-week period ending on the Saturday
     closest to January 31. The fiscal years ended February 3, 1996 and February
     1, 1992 covered 53 weeks.

(2)  Reflects a change in the method of valuing merchandise inventories from 
     lower of cost or market under the first-in, first-out method to the lower 
     of cost or market under the last-in, first-out method.

(3)  Includes $2.2 million and $3.2 million of non-recurring income in fiscal
     years 1995 and 1994, respectively related to the fiscal 1993 restructuring
     program.

(4)  Includes $15.0 million restructuring charge.

(5)  Adjusted to give retroactive effect to two 50% stock dividends paid on June
     22, 1993 and June 1, 1992 to holders of Common Stock at the close of
     business on June 8, 1993 and April 21, 1992, respectively.

(6)  Includes current portion of long-term debt. Fiscal 1995 includes the $1
     million promissory note issued in conjunction with the acquisition of
     certain assets of Boston Trading Ltd., Inc. ("Boston Trading") on May 2,
     1995.

(7)  Excludes the two Dockers[Registered Trademark] Shops and one Original
     Levi's[Registered Trademark] Store which were sold on January 28, 1995 as
     well as the fifteen stores which were closed in connection with the
     restructuring program.

(8)  Includes the 33 Boston Traders[Registered Trademark] outlet stores which 
     were acquired as part of the acquisition of certain assets of Boston 
     Trading.
</TABLE>


16 Designs, Inc. Annual Report 1995
<PAGE>   17

================================================================================
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
CONDITION AND RESULTS OF OPERATIONS

<TABLE>

The following table provides a five year history of the sales results of the
Company, together with a summary of the number of stores in operation and the
Company's sales growth. "Comparable store sales growth" measures the percentage
change in sales in comparable stores, which were those stores open for at least
one full fiscal year as of the beginning of the fiscal year.

<CAPTION>

                                                                                Fiscal Years Ended (1)
                                                     --------------------------------------------------------------------------
                                                         Feb. 3,      Jan. 28,       Jan. 29,         Jan. 30,       Feb. 1,
                                                          1996          1995           1994             1993          1992
                                                     (Fiscal 1995)  (Fiscal 1994)   (Fiscal 1993)    Fiscal 1992)  (Fiscal 1991)
- ------------------------------------------------------------------------------------------------------------------------------- 
<S>                                                    <C>            <C>             <C>             <C>            <C>     
Total Sales ($000's)                                   $301,074       $265,910        $240,925        $204,329       $150,820

Number of stores in operation at end of year:
STORE TYPE
Designs                                                      49             51              64              64             68
Levi's[Registered Trademark] Outlets by Designs              58             61              48              41             38
Boston Traders[Registered Trademark] outlets                 35             --              --              --             --  
Joint Venture(2)                                             15              8               8               5             --
                                                     ==========================================================================
                                                            157            120             120             110            106
Comparable stores                                            97             91             102              97             82

Store sales growth                                           13%            10%             18%             35%            25%  
Comparable store sales growth                               0.5%            (5%)             6%             26%             7%

<FN>

(1) The Company's fiscal year is a 52- or 53-week period ending on the Saturday
closest to January 31. The fiscal years ended February 3, 1996 and February 1,
1992 covered 53 weeks. Comparable store sales for fiscal 1995 were compared to
the comparable store sales for the same 53-week period in fiscal 1994. 

(2) Until January 28, 1995, the eight then existing Original Levi's[Registered Trademark]
Stores were 100% owned by the Company. See discussion of the Joint Venture
below.
- -------------------------------------------------------------------------------------------------------------------------------
</TABLE>

RESULTS OF OPERATIONS 

SALES
Sales for fiscal 1995, which ended on February 3, 1996, rose to $301.1 million,
compared with fiscal 1994 sales of $265.9 million and fiscal 1993 sales of
$240.9 million. There were 53 weeks in fiscal 1995 and 52 weeks in each of
fiscal 1994 and 1993. Total sales growth in fiscal 1995 and 1994 is primarily
attributable to the opening of new stores, net of stores closed, and the
expansion of existing stores. Comparable store sales decreased 5% in fiscal 1994
as compared with fiscal 1993, due primarily to a decrease in unit sales of 11%,
partially offset by an 8% increase in average unit price as compared to the
prior year.

GROSS MARGIN 
Gross margin rate (including the costs of occupancy) equaled 29.6% of sales for
fiscal 1995, 31.6% in fiscal 1994 and 31.2% in fiscal 1993. The decrease in
fiscal 1995 of 2 percentage points as compared to fiscal 1994 was primarily
attributable to a 1.3 percentage point decrease in merchandise margins as a
result of increased promotional activity associated with the competitive retail
environment, partially offset by a $924,000 benefit for LIFO. In addition, there
was an increase in occupancy costs of 0.7 percentage points. The increase in
fiscal 1994 from fiscal 1993 was primarily due to an increase in the percentage
of business generated from the higher margin Levi's[Registered Trademark]
Outlet by Designs stores and Original Levi's[Registered Trademark] Stores and
a $200,000 benefit for LIFO. This increase was offset slightly by a decrease in
initial markups in the Levi's[Registered Trademark] Outlet by Designs stores
and Designs stores, continued price competition in the Designs stores, and
higher occupancy costs in the Original Levi's[Registered Trademark] Stores and
remodeled Designs stores. The increased total sales at this gross margin rate
resulted in a 12% increase in gross margin dollars to $84.1 million for fiscal
1994 versus $75.2 million in fiscal 1993. The Company reviews its inventory
levels in order to identify slow-moving merchandise and uses markdowns to clear
merchandise.

SELLING, GENERAL AND ADMINISTRATIVE 
Selling, general and administrative expenses as a percentage of sales were 22.2%
in fiscal 1995 as compared to 19.9% in fiscal 1994. The increase was primarily
attributable to ongoing infrastructure expenses incurred in fiscal 1995
associated with the development of the Boston Traders[Registered Trademark]
brand. This increase was offset by one half of a percentage point decrease in
store payroll. For fiscal 1994, selling, general and administrative expenses
were 19.9% of sales as compared with 18.5% of sales in fiscal year 1993. Store
payroll, which was the largest component of these


                                             17 Designs, Inc. Annual Report 1995
<PAGE>   18

================================================================================
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
CONDITION AND RESULTS OF OPERATIONS

operating expenses, increased to 10.7% of sales in fiscal 1994 from 10.2% in
fiscal 1993, due primarily to increased payroll as a percentage of sales in the
Levi's[Registered Trademark] Outlet by Designs stores and Designs stores. The
increase in selling, general and administrative expenses in fiscal 1994 also
included increased advertising costs attributable to enhanced corporate
marketing efforts. These increases in fiscal 1994 were partially offset by a
$1.0 million gain related to the sale of the Company's Original
Levi's[Registered Trademark] Store in Minneapolis, Minnesota, and the Company's
two Dockers[Registered Trademark] Shops located in Minneapolis, Minnesota and
Cambridge, Massachusetts. In addition, Levi's Only Stores, Inc. paid the
Company $875,000 for services, contributions and risks taken by the Company for
its assistance in the development of the Original Levi's[Registered Trademark]
Store concept in the United States. A substantial portion of this amount offset
previously recognized costs which were incurred by the Company during fiscal
1994.

RESTRUCTURING 
In fiscal 1993, the Company recorded a non-recurring pre-tax charge of $15.0
million to cover the costs associated with the closing of 15 of its poorest
performing Designs stores. The earnings and cash flow benefit derived from the
restructuring totaled $2.7 million and $2.0 million for fiscal 1995 and $1.6
million and $1.4 million for fiscal year 1994, respectively. The costs to close
these 15 stores totaled $9.6 million, comprised of $6.1 million cash and $3.5
million of noncash costs. Total costs of $9.6 million to close the 15 stores
were less than the original pre-tax $15.0 million estimate, primarily due to
favorable negotiations with landlords. The remaining reserve was recognized in
fiscal 1995 and fiscal 1994 as non-recurring pre-tax income in the amounts of
$2.2 million and $3.2 million, respectively.

DEPRECIATION AND AMORTIZATION
Depreciation and amortization expense for fiscal year 1995 increased to $8.8
million from $6.9 million in fiscal 1994 and $5.9 million in fiscal 1993,
primarily due to costs associated with new and remodeled stores. See "Liquidity
and Capital Resources - Capital Expenditures." 

INTEREST EXPENSE 
Interest expense in fiscal 1995 decreased to $196,000, compared with $609,000 in
fiscal 1994 and $1.5 million in fiscal 1993. This decrease is attributable to
interest cost savings associated with the prepayment of $6.0 million in the
first quarter of fiscal year 1994 and the retirement of the remaining $4.0
million of the Company's 1989 Senior Notes in the second quarter of fiscal 1994.
Fiscal 1994 interest expense also included a prepayment penalty and accelerated
write-off of debt issuance costs of approximately $350,000 related to the
prepayment.

INTEREST INCOME 
Interest income for fiscal 1995 increased to $1,591,000 from $1,477,000 in
fiscal 1994 and $1,382,000 in fiscal 1993. This increase in fiscal 1995 was
primarily attributable to improved interest rates. The increase in interest
income for fiscal 1994 as compared to fiscal 1993 is attributable to higher cash
and investments levels offset by $433,000 of losses associated with the sale of
certain long-term investments. See "Liquidity and Capital Resources."

NET INCOME 
Net income for fiscal 1995 was $9.8 million or $0.62 per share compared with
$16.9 million or $1.06 per share in fiscal 1994 and $5.7 million or $0.36 per
share in fiscal 1993. Each of these years have been impacted by income (charge)
related to restructuring, as discussed above, of $2.2 million or $0.08 per
share, $3.2 million or $0.12 per share and ($15 million) or ($0.56) per share
for the fiscal years 1995, 1994 and 1993, respectively. In fiscal 1994, the
Company also recognized non-recurring pre-tax income of $1.0 million or $0.04
per share related to the sale of certain stores, as discussed above.

<TABLE>
<CAPTION>
- -------------------------------------------------------------------------------------------------
SEASONALITY
                       --------------------------------------------------------------------------
                            Fiscal 1995                 Fiscal 1994               Fiscal 1993
- -------------------------------------------------------------------------------------------------
                                               (Sales Dollars In Thousands)
<S>                    <C>              <C>          <C>          <C>        <C>            <C>  
First quarter          $ 57,337          19.0%       $ 48,960      18.4%     $ 43,944        18.2%
Second quarter           66,993          22.3%         56,390      21.2%       51,337        21.3%
Third quarter            89,217          29.6%         80,755      30.4%       73,525        30.5%
Fourth quarter           87,527          29.1%         79,805      30.0%       72,119        30.0%
                       ==========================================================================
                       $301,074         100.0%       $265,910     100.0%     $240,925       100.0%


</TABLE>
                       
18 Designs, Inc. Annual Report 1995                       
<PAGE>   19
================================================================================
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF 
OPERATIONS - CONTINUED

A comparison of sales in each quarter of the past three fiscal years is
presented on the preceding page. The amounts shown are not necessarily
indicative of actual trends, since such amounts also reflect the addition of
new stores, closing of stores and the remodeling of others during these
periods. Historically, the Company has experienced seasonal fluctuations in
revenues and income, with increases occurring during the Company's third and
fourth quarters as a result of "Back to School" and "Holiday" seasons. A
comparison of quarterly sales, gross profit, net income and net income per
share for the past two fiscal years is presented in Note N of Notes to  
Consolidated Financial Statements.

LIQUIDITY AND CAPITAL RESOURCES 

The following discussion of the Company's liquidity, capital resources, and
capital expansion plans includes certain forward-looking information. Such
forward-looking information requires management to make certain estimates and
assumptions regarding the Company's expected strategic direction and the related
effect of such plans on the financial results of the Company. Actual results and
strategic directions may differ from those estimates and assumptions. The
Company encourages readers of this information to refer to the Company's Current
Report on Form 8-K, previously filed with the United States Securities and
Exchange Commission on April 30, 1996, which identifies certain risks and
uncertainties that may impact the future earnings and direction of the Company.

The Company's primary cash needs are for operating expenses, including cash
outlays associated with the development of the Boston Traders[Registered
Trademark] brand product line, seasonal inventory purchases, and capital
expenses for new and remodeled stores and acquisitions.

In June 1994, Levi Strauss & Co. informed the Company that it wanted to focus
the future relationship between the two companies on the Original
Levi's[Registered Trademark] Stores joint venture and to reduce the Company's
dependency on Levi Strauss & Co. brands. Levi Strauss & Co. informed the Company
that it did not see a growth opportunity for the Company's Designs stores in the
exclusively Levi's[Registered Trademark] format. However, Levi Strauss & Co.
informed the Company that it did see an opportunity for growth of the Company's
Designs stores if the format was changed to a multi-brand format. Levi Strauss &
Co. advised the Company that it believed that this would avoid consumer
confusion between the Original Levi's[Registered Trademark] Stores and Designs
stores. According to Levi Strauss & Co., this would require that not more than
70% of the product mix in the Designs stores be Levi Strauss & Co. product, that
the format and presentation of the stores be "supportive" of its marketing and
brand objectives and that Levi Strauss & Co. approve that format beforehand. If
the Company does change the format and expand the Designs store chain, Levi
Strauss & Co. has said that it will require that the Company's existing Designs
stores be converted to the new multi-brand format over a mutually agreeable
period of time.

In the second quarter of fiscal 1995 the Company acquired certain assets of
Boston Trading, as discussed more fully below. This acquisition was completed so
that the Company would own the Boston Traders[Registered Trademark] brand and
certain Boston Traders[Registered Trademark] outlet store assets. The Company
currently plans to use the Boston Traders[Registered Trademark] brand to
transition from a single vendor retailer to a vertically integrated retailer
featuring the Boston Traders[Registered Trademark] brand and select Levi Strauss
& Co. brands. As a result of this acquisition, the Company expects to incur, on
an annual basis, approximately $5.0 million of on-going expenses associated with
the design, sourcing, distribution and merchandising of the Boston
Traders[Registered Trademark] brand and increased working capital needs to
support the merchandising of the Boston Traders[Registered Trademark] brand in
its stores. In fiscal 1997 the Company plans to open new speciality stores which
will predominantly feature Boston Traders[Registered Trademark] brand product.
Based on the level of consumer acceptance of the brand, the Company plans,
barring unforeseen circumstances, to expand this new concept nationally. The
Company believes that Levi Strauss & Co. would apply the same new branch opening
policies and practices to the Company's expansion of this new store format that
are applicable to other retailers of Levi Strauss & Co. products. The Company
currently plans to fund this expansion through existing cash from operations.

WORKING CAPITAL AND CASH FLOWS

<TABLE>
The following table provides financial data regarding the Company's liquidity
position for each fiscal year:

<CAPTION>
                                      Fiscal Years
                              --------------------------------- 
                               1996          1995        1994
- ---------------------------------------------------------------
                                  (Dollars in thousands)
<S>                           <C>           <C>         <C>    
Cash provided
  by operations               $10,770       $20,818     $13,491
Working Capital                64,557        55,725      35,671
Current Ratio                   4.3:1         3.1:1       2.1:1
</TABLE>


To date, the Company has financed its working capital requirements and expansion
program with cash flow from operations, borrowings and proceeds from Common
Stock offerings. Cash provided by operating activities was $10.8 million, $20.8
million and $13.5 million in fiscal 1995, 1994, and 1993, respectively. The
Company's reduced cash flow from operations in

                                             19 Designs, Inc. Annual Report 1995
<PAGE>   20
================================================================================
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF 
OPERATIONS - CONTINUED

fiscal 1995 reflects a decrease in earnings before depreciation due to
additional infrastructure costs associated with the development of the Boston
Traders[Registered Trademark] brand, increased operating expenses associated
with the acquired Boston Traders[Registered Trademark] outlet stores and the
timing of other working capital accounts. The Company's working capital at
February 3, 1996 was approximately $64.6 million as compared to $55.7 million in
the prior year. The $8.9 million increase was attributable to an increase in
inventory in connection with the Boston Trading acquisition, the maturity of
certain long-term investments and final payments under the Company's
restructuring program.

<TABLE>
At February 3, 1996, the Company had cash and investments totaling $26.0 million
and a $1.0 million promissory note issued in connection with the Boston Trading
acquisition discussed below. The following table provides a comparative analysis
of the Company's cash and investments at the end of fiscal 1995 and 1994:

<CAPTION>
                                       --------------------------------
                                        February 3,        January 28,
                                            1996              1995
                                       (Fiscal 1995)      (Fiscal 1994)
- -----------------------------------------------------------------------
                                               (In thousands)
<S>                                      <C>                 <C>    
Cash and cash equivalents                $13,941             $22,424
Short-term investments                     5,978                  --   
Long-term investments                      6,050              15,831
                                         ---------------------------
Total cash and investments               $25,969             $38,255
                                         ===========================
</TABLE>

Long-term investments of $6.1 million at February 3, 1996 consisted of
government securities with a weighted-average maturity of 2.7 years and an
average interest rate of 5.1%. Long-term investments of $15.8 million at January
28, 1995 consisted of government securities with a weighted-average maturity of
approximately 3.2 years and an average interest rate of 6.2%.

At February 3, 1996, total inventories were up $5.4 million, or 10%, from
January 28, 1995. This increase is primarily due to an increase in the number of
joint venture stores and inventory purchased as part of the Boston Trading
acquisition, offset partially by a reduction of inventory due to closed stores
and continued efforts by the Company to manage inventory levels.

In August 1995, Levi Strauss & Co., the Company's principal vendor, changed its
payment terms with the Company to payment due within 30 days of invoice from
payment within 10 days after the month in which the goods are received. In the
second quarter of fiscal 1995, the Company began sourcing its own merchandise
with various off-shore vendors. To date, payment to these vendors have been
through the issuance of letters of credit, which require payment upon shipment
of merchandise.

The Company anticipates that use of this payment method will be proportionate to
its Boston Traders[Registered Trademark] product purchases.

The Company entered into a revolving credit agreement which provides for a $20.0
million facility through May 31, 1997. During the second quarter of fiscal 1995,
the Company signed an amendment to this agreement, which provides that $5.0
million of the $20.0 million line of credit may be used as a letter of credit
facility for purchases of inventory. At February 3, 1996, $3.0 million of the
$5.0 million was available for the issuance of letters of credit. During fiscal
year 1995, the Company had average short-term borrowings of $341,000.

During the third quarter of fiscal 1994, the Company's Board of Directors
authorized the repurchase of up to two million shares of the Company's Common
Stock. The Company did not repurchase any shares of the Company's Common Stock
during fiscal 1995. In fiscal 1994, the Company repurchased and retired 300,000
shares at a cost of $2.3 million. The retirement of shares was accounted for as
a reduction in Common Stock and additional paid-in capital.

CAPITAL EXPENDITURES

The Company believes that its cash and liquid assets, operating cash flows,
access to capital markets and borrowing capacity taken together provide adequate
resources to fund ongoing operating requirements and planned capital
expenditures.

<TABLE>
The following table lists the stores opened and remodeled and capital
expenditures for those stores for the fiscal years presented:

<CAPTION>
                                      1995          1994          1993
- ------------------------------------------------------------------------
<S>                                  <C>           <C>           <C>    
Levi's[Registered Trademark]
  Outlet by Designs                       --            15             7
Designs                                   11            --
Boston Traders[Registered
  Trademark] outlets                       2            --            --
Dockers[Registered Trademark]
  Shop                                    --            --             1
Joint venture:
Original Levi's[Registered
  Trademark] Stores                        3             4             2
Levi's[Registered Trademark]
  Outlets                                  4            --            --
                                     -----------------------------------
Total new stores                          10            20            10

Remodeled Designs                         11             3             3
Remodeled Levi's[Registered
  Trademark] Outlet by Designs             7            14            --
                                     -----------------------------------
Total remodeled stores                    18            17             3

Capital expenditures (000's)         $10,971       $ 9,500       $ 5,100
                                     ===================================
</TABLE>

20 Designs, Inc. Annual Report 1995
<PAGE>   21
================================================================================
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS - CONTINUED

On May 2, 1995, the Company acquired certain assets of Boston Trading in
accordance with the terms of an Asset Purchase Agreement dated April 21, 1995.
The Company paid $5.4 million in cash, financed by operations, and delivered a
non-negotiable promissory note in the principal amount of $1.0 million. The
principal amount of the promissory note is payable in two equal annual
installments through May 1997. The purchase price has been allocated to the
assets acquired, including certain intangible assets, such as trademarks and
licensing agreements, based on their respective values. Other assets acquired
included all inventory and fixed assets associated with 33 then existing Boston
Traders[Registered Trademark] outlet stores.

On January 28, 1995, Designs JV Corp., a wholly-owned subsidiary of the Company,
and a subsidiary of Levi's Only Stores, Inc., a wholly-owned subsidiary of Levi
Strauss & Co., entered into a partnership agreement (the "Partnership
Agreement") to sell Levi's[Registered Trademark] brand products and
jeans-related products. The joint venture that was established by the
Partnership Agreement is known as The Designs/OLS Partnership (the
"Partnership"). The term of the joint venture is ten years; however, the
Partnership Agreement contains certain exit rights that enable either partner to
buy or sell their interest in the joint venture after five years. The Company
previously announced that the Partnership may open up to thirty-five to fifty
Original Levi's[Registered Trademark] Stores and Levi's[Registered Trademark]
Outlets throughout eleven Northeast states and the District of Columbia through
the end of fiscal 1999. At the end of fiscal 1995, there were eleven Original
Levi's[Registered Trademark] Stores and four Levi's[Registered Trademark]
Outlets.

In connection with the formation of the joint venture, Designs JV Corp.
contributed, for a 70% interest in the joint venture, eight of the Company's
then existing Original Levi's[Registered Trademark] Stores and three leases for
unopened stores. At the same time, LDJV Inc., the joint venture subsidiary of
Levi's Only Stores, Inc., contributed approximately $4.7 million in cash to the
joint venture in exchange for a 30% interest. During fiscal 1995, the
Partnership opened three Original Levi'sRegistration Mark Stores and four
Levi's[Registered Trademark] Outlet stores, which were funded by working capital
and partner contributions of $3.6 million and $1.6 million from Designs JV Corp.
and LDJV Inc., respectively.

It is the intention of the partners in the joint venture that the joint
venture's working capital and funds for its future expansion will come from the
joint venture's operations, capital contributions, loans from the partners and
borrowings from third parties.

In June 1994, Levi Strauss & Co. advised the Company that it did not see any
additional growth in the Levi's[Registered Trademark] Outlet by Designs store
format, other than additional outlet stores that might be opened by the
Partnership. As such, the Company does not currently plan to open any
Levi's[Registered Trademark] Outlet by Designs stores during fiscal 1996. In
addition, the joint venture is opening its own outlets, which may impact the
availability of goods to the Levi'sRegistration Mark Outlet by Designs stores.

Present plans are that future growth of the Company will be derived from the
expansion of new stores that will feature the Boston Traders[Registered
Trademark] brand and stores opened under the joint venture. The Company
estimates that capital expenditures during fiscal 1996 will be approximately
$17.0 million, which will be used to remodel three existing stores, open up to
ten new joint venture stores, relocate corporate facilities, and enhance
management information systems.

The Company continually evaluates discretionary investments in new projects that
may complement its existing business. Further, as leases expire, the Company
continues to evaluate the performance of its existing stores. As a result of
this process, certain store locations could be closed or relocated within a
center, in the future.

RECENT ACCOUNTING PRONOUNCEMENTS

In March 1995, Statement of Financial Accounting Standards No. 121, "Accounting
for the Impairment of Long-Lived Assets to be Disposed of" was issued. This
statement establishes guidelines for recognizing and measuring impairment
losses, requiring the carrying amount of impaired assets to be reduced to fair
value whenever events or changes in circumstances suggest that the carrying
value of the assets may not be recoverable. The Company will be required to
adopt this statement for fiscal year 1996.

In October 1995, Statement of Financial Accounting Standards No. 123,
"Accounting for Stock-Based Compensation" ("FAS 123") was issued and requires
the Company to elect either expense recognition under FAS 123 or its
disclosure-only alternative for stock-based employee compensation. FAS 123 must
be adopted in the Company's fiscal 1996 financial statements with comparable
disclosures for prior years. The Company has elected the disclosure-only
alternative and accordingly, the Company will be required to disclose the pro
forma net income or loss and per share amounts in the notes to the consolidated
financial statements using the fair value based method beginning in fiscal 1996
with comparable disclosures for fiscal 1995. The Company has not yet determined
the impact of these pro forma adjustments.

EFFECTS OF INFLATION

Although the Company's operations are influenced by general economic trends, the
Company does not believe that inflation has had a material effect on the results
of its operations in the last three fiscal years.

                                             21 Designs, Inc. Annual Report 1995
<PAGE>   22
================================================================================
<TABLE>
CONSOLIDATED BALANCE SHEETS                               
February 3, 1996 and January 28, 1995

<CAPTION>
                                                              February 3, 1996   January 28, 1995
                                                              -----------------------------------
                                                                (Fiscal 1995)      (Fiscal 1994)
- -------------------------------------------------------------------------------------------------
                                                                        (In thousands) 
<S>                                                                <C>               <C>     
ASSETS
Current assets:
      Cash and cash equivalents                                    $ 13,941          $ 22,424
      Short-term investments                                          5,978                -- 
      Accounts receivable                                               473             4,223
      Inventories                                                    58,008            52,649
      Deferred income taxes (Note E)                                    922             1,579
      Pre-opening costs, net                                            884               481
      Prepaid expenses                                                3,968             1,213
                                                                   --------------------------
        Total current assets                                         84,174            82,569

      Property and equipment, net of
        accumulated depreciation and amortization (Note B)           36,083            26,503


Other assets:

      Long-term investments (Note C)                                  6,050            15,831
      Deferred income taxes (Note E)                                  2,698             1,771
      Intangible assets (Note L)                                      2,901                --
      Other assets                                                      743               621
                                                                   --------------------------
        Total assets                                               $132,649          $127,295
                                                                   ==========================

LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
      Accounts payable                                             $  8,185          $ 13,210
      Accrued expenses and other current liabilities                  8,346             5,944
      Accrued rent                                                    2,586             7,690
      Current portion of long-term note (Note L)                        500                --
                                                                   --------------------------
        Total current liabilities                                    19,617            26,844
                                                                   --------------------------


Long-term note payable (Note L)                                         500                --

Commitments and contingencies (Note F)

Minority interest (Note K)                                            6,447             4,749

Stockholders' equity (Note G):
      Preferred Stock, $0.01 par value, 1,000,000 shares 
        authorized, none issued 
      Common Stock, $0.01 par value, 50,000,000 shares 
        authorized, 15,818,000, and 15,755,000 shares issued
        at February 3, 1996 and January 28, 1995, respectively          158               157
      Additional paid-in capital                                     52,767            52,619
      Retained earnings                                              53,160            42,926
                                                                   --------------------------
        Total stockholders' equity                                  106,085            95,702
                                                                   --------------------------
          Total liabilities and stockholders' equity               $132,649          $127,295
                                                                   ==========================

</TABLE>
The accompanying notes are an integral part of the consolidated financial 
statements.

22 Designs, Inc. Annual Report 1995

<PAGE>   23
================================================================================
<TABLE>
CONSOLIDATED STATEMENTS OF INCOME
For the fiscal years ending February 3, 1996, January 28, 1995 and January 29, 1994
<CAPTION>

                                                                         Fiscal       Fiscal       Fiscal
                                                                          1995         1994         1993
- -----------------------------------------------------------------------------------------------------------
                                                                      (IN THOUSANDS, EXCEPT PER SHARE DATA)

<S>                                                                     <C>          <C>          <C>      
Sales                                                                   $301,074     $265,910     $240,925
Cost of goods sold including occupancy                                   211,989      181,784      165,704
                                                                        ----------------------------------
Gross profit                                                              89,085       84,126       75,221
                                                                        ----------------------------------

Expenses:
     Selling, general and administrative                                  66,988       52,916       44,677
     Restructuring (income) charges (Note J)                              (2,200)      (3,200)      15,000
     Depreciation and amortization                                         8,752        6,879        5,885
                                                                        ----------------------------------
Total expenses                                                            73,540       56,595       65,562
                                                                        ==================================

Operating income                                                          15,545       27,531        9,659
Interest expense                                                             196          609        1,534
Interest income                                                            1,591        1,477        1,382
                                                                        ----------------------------------
Income before minority interest, income taxes and
     cumulative effect of change in accounting for income taxes           16,940       28,399        9,507
Less minority interest (Note K)                                              425           --           --
                                                                        ==================================
Income before income taxes and cumulative effect                          16,515       28,399        9,507
     of change in accounting for income taxes
Provision for income taxes (Note E)                                        6,742       11,496        3,838
                                                                        ----------------------------------
Income before cumulative effect of change in
     accounting for income taxes                                           9,773       16,903        5,669
Cumulative effect of change in
     accounting for income taxes (Note A)                                     --           --           79
                                                                        ----------------------------------
Net income                                                              $  9,773     $ 16,903     $  5,748
                                                                        ==================================
  
Income before cumulative effect of change in
     accounting per common and common equivalent share                  $   0.62     $   1.06     $   0.36
Cumulative effect of change in accounting per common
     and common equivalent share                                              --           --          N/M
                                                                        ----------------------------------
Net income per common and common equivalent share                       $   0.62     $   1.06     $   0.36
                                                                        ==================================
Weighted average common and common                                        15,770       15,914       15,916
      equivalent shares outstanding                                       


</TABLE>
The accompanying notes are an integral part of the consolidated financial
statements.

                                             23 Designs, Inc. Annual Report 1995
<PAGE>   24
================================================================================
<TABLE>
STATEMENT OF CHANGES IN STOCKHOLDERS' EQUITY
For the fiscal years ending February 3, 1996, January 28, 1995 and January 29,
1994
<CAPTION>
                                                                                        Additional
                                                                                          Paid-in         Retained
                                                                   Common Stock           Capital         Earnings      Total
- ------------------------------------------------------------------------------------------------------------------------------
                                                                                       (In thousands)

<S>                                                               <C>       <C>           <C>             <C>         <C>     
Balance at January 30, 1993                                       15,858    $159          $53,449         $20,768     $ 74,376
                                                                  ============================================================

Issuance of Common Stock:
      Exercises under option programs                                102       1            1,058(1)           --        1,059
Net income                                                            --      --               --           5,748        5,748
                                                                  ------------------------------------------------------------
Balance at January 29, 1994                                       15,960    $160          $54,507         $26,516     $ 81,183
                                                                  ============================================================


Issuance of Common Stock:
    Exercises under option programs                                   95      --              438(1)           --          438
    Retirement of shares under the stock repurchase program         (300)     (3)          (2,326)             --       (2,329)
Unrealized loss on investments                                                                               (493)        (493)
Net income                                                                                                 16,903       16,903
                                                                  ------------------------------------------------------------
Balance at January 28, 1995                                       15,755    $157          $52,619         $42,926     $ 95,702
                                                                  ============================================================

Issuance of Common Stock:
    Exercises under option programs                                   63       1              148(1)           --          149
Unrealized gain on investments                                        --      --               --             461          461
Net income                                                                                                  9,773        9,773
                                                                  ------------------------------------------------------------
Balance at February 3, 1996                                       15,818    $158          $52,767         $53,160     $106,085
                                                                  ============================================================

<FN>
(1)Including related tax benefit.
</TABLE>

The accompanying notes are an integral part of the consolidated financial
statements.

24 Designs, Inc. Annual Report 1995
<PAGE>   25
================================================================================
<TABLE>
STATEMENTS OF CASH FLOWS
For the fiscal years ending February 3, 1996, January 28, 1995, and January
29, 1994
<CAPTION>
                                                                                         Fiscal          Fiscal         Fiscal
                                                                                          1995            1994           1993
- ------------------------------------------------------------------------------------------------------------------------------------
                                                                                                     (In thousands)

<S>                                                                                    <C>             <C>            <C>    
Cash flows from operating activities:
Net income                                                                             $  9,773        $ 16,903       $  5,748
Adjustments to reconcile to net cash provided by operating activities:
      Depreciation and amortization                                                       8,752           6,879          5,885
      Deferred income taxes                                                                (560)          4,251         (6,385)
      Minority interest                                                                     425              --             -- 
      Gain on sale of stores                                                                 --          (1,069)            --
      Loss from sale of investments                                                          71             464            145
      Loss (Gain) from disposal of property and equipment                                 1,382             134           (348)

      Changes in operating assets and liabilities, net of acquisition:
        Accounts receivable                                                               3,750             (13)          (219)
        Inventories                                                                      (2,342)         (8,360)        (4,086)
        Prepaid expenses                                                                 (2,656)             15           (533)
        Prepaid income taxes                                                                 --             (28)            --
        Income taxes payable                                                                (98)         (1,374)         1,301
        Accounts payable                                                                 (5,025)          6,502         (2,904)
        Restructuring reserve                                                                --          (6,422)        15,000
        Accrued expenses and other current liabilities                                    2,402           2,948           (703)
        Accrued rent                                                                     (5,104)            (12)           590
                                                                                       ---------------------------------------
      Net cash provided by operating activities                                          10,770          20,818         13,491
                                                                                       ---------------------------------------

      Cash flows from investing activities:
        Additions to property and equipment                                             (18,021)        (12,604)        (8,116)
        Incurrence of pre-opening costs                                                  (1,582)           (809)          (440)
        Proceeds from disposal of property and equipment                                     92              75          1,061
        Sale (Purchase) of investments                                                    4,483           8,971        (13,912)
        (Increase) Reduction in other assets                                               (218)           (486)            97
                                                                                       ---------------------------------------
      Net cash used for investing activities                                            (15,246)         (4,853)       (21,310)
                                                                                       ---------------------------------------

      Cash flows from financing activities:
        Payment for acquisition of a business                                            (5,428)             --             --
        Repayments of long-term debt                                                         --         (10,000)        (3,000)
        Repurchase of common stock                                                           --          (2,329)            --
        Proceeds from minority shareholder of joint venture                               1,560           4,749             --
        Distributions to minority shareholder                                              (287)             --             --
        Issuance of common stock under option program (1)                                   148             438          1,059
                                                                                       ---------------------------------------
      Net cash used for financing activities                                             (4,007)         (7,142)        (1,941)
                                                                                       ---------------------------------------
Net increase (decrease) in cash and cash equivalents                                     (8,483)          8,823         (9,760)
Cash and cash equivalents:
      Beginning of the year                                                              22,424          13,601         23,361
                                                                                       ---------------------------------------
      End of the year                                                                  $ 13,941        $ 22,424       $ 13,601
                                                                                       =======================================

<FN>
(1)Including related tax benefit.
</TABLE>


The accompanying notes are an integral part of the consolidated financial
statements.

                                             25 Designs, Inc. Annual Report 1995

<PAGE>   26
================================================================================
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


A.  SUMMARY OF SIGNIFICANT
    ACCOUNTING POLICIES

LINE OF BUSINESS
Designs, Inc. (the "Company") is engaged in the retail sales of clothing and
accessories. Levi Strauss & Co. is the most significant vendor of the Company,
representing a majority of the Company's merchandise purchases.

BASIS OF PRESENTATION
The consolidated financial statements include the accounts of the Company and
its subsidiaries. All intercompany accounts, transactions and profits are
eliminated. Certain prior year amounts have been reclassified to conform with
current year presentation. 

The accompanying financial statements have been prepared in accordance with
generally accepted accounting principles. The preparation of financial
statements in conformity with generally accepted accounting principles requires
management to make estimates and assumptions that affect the reported amounts of
assets and liabilities and disclosures of contingent liabilities at the date of
the financial statements and the reported amounts of revenue and expenses during
the reporting period. Actual results could differ from those estimates.

FISCAL YEAR 
The Company's fiscal year is a 52 or 53 week period ending on the Saturday
closest to January 31. Fiscal years 1995, 1994, and 1993 ended on February 3,
1996, January 28, 1995, and January 29, 1994, respectively. Fiscal year 1995 was
a 53 week period, whereas fiscal 1994 and 1993 were 52 week periods.

CASH AND CASH EQUIVALENTS 
Short-term investments, which have a maturity of ninety days or less when
acquired, are considered cash equivalents. The carrying value approximates fair
value.

INVENTORIES 
Merchandise inventories are valued at the lower of cost or market using the
retail method on the last-in first-out basis ("LIFO"). If inventories had been
valued on the first-in first-out basis ("FIFO"), inventories at February 3, 1996
and January 28, 1995 would be approximately $58,809,000 and $54,372,000
respectively. The benefit from LIFO was $924,000 and $200,000 in fiscal 1995 and
1994, respectively.

PROPERTY AND EQUIPMENT 
Property and equipment are stated at cost. Major additions and improvements are
capitalized, while repairs and maintenance are charged to expense as incurred.
Upon retirement or other disposition, the cost and related depreciation of the
assets are removed from the accounts and the resulting gain or loss is reflected
in income. Depreciation is computed on the straight-line method over the
estimated useful lives as follows:

      Motor vehicles               Five years
      Store furnishings            Five to ten years
      Equipment                    Five to eight years
      Leasehold improvements       Lesser of useful lives
                                   or related lease life
      Software development         Five years

INVESTMENTS
The Company's investments, consisting primarily of government securities, are
classified as available for sale and are recorded at fair value, in accordance
with Statement of Financial Accounting Standards No. 115, "Accounting for
Certain Investments in Debt and Equity Securities". Fair value is based upon
quoted market prices on the last day of the fiscal year. Unrealized changes in
value are recorded as a separate component of stockholders' equity, net of the
related deferred tax asset or liability. 

PRE-OPENING COSTS 
Store opening costs, consisting primarily of payroll, are capitalized when
incurred and charged to expense during the first 12 months of store operations.
Amortization expense of pre-opening costs were $1,180,000 and $433,000 for
fiscal 1995 and 1994, respectively.

INCOME TAXES 
In the first quarter of fiscal 1993, the Company adopted SFAS No. 109
"Accounting for Income Taxes". In connection with such adoption, the Company
recorded an income tax benefit of $79,000 or $0.01 per share. This amount has
been reflected in the consolidated statement of income for the year ended
January 29, 1994 as the cumulative effect of an accounting change.

MINORITY INTEREST 
As more fully discussed in Note K, minority interest at February 3, 1996 and
January 28, 1995 represents LDJV Inc.'s 30% interest in a joint venture with
Designs JV Corp., a wholly-owned subsidiary of the Company. LDJV Inc. is a
wholly-owned subsidiary of Levi's Only Stores, Inc., which is a wholly-owned
subsidiary of Levi Strauss & Co.

BANK CHARGES 
Bank charges related to credit card sales are recorded as selling expenses.

ADVERTISING COSTS
Advertising costs are expensed as incurred.


26 Designs, Inc. Annual Report 1995


<PAGE>   27

================================================================================
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  - CONTINUED



STOCK SPLITS
Retroactive effect is given to the Company's payment on June 22, 1993 of a
3-for-2 stock split effected in the form of a 50% stock dividend on its Common
Stock to its stockholders of record on June 8, 1993. All share and per share
data have been restated to reflect this stock split. 

NET INCOME PER SHARE 
Net income per share of Common Stock is based upon the weighted average number
of common, and when greater than 3% dilutive, common equivalent shares
outstanding during the period. Common equivalent shares result from the assumed
exercise of dilutive stock options.

During fiscal 1994, the Company's Board of Directors authorized the repurchase
of up to two million shares of the Company's common stock. The Company did not
repurchase any shares of the Company's common stock during fiscal 1995. During
fiscal 1994, the Company repurchased and retired 300,000 shares at a cost of
$2,329,000. The retirement of shares was accounted for as a reduction in common
stock and additional paid-in capital.


<TABLE>
B.    PROPERTY AND EQUIPMENT

Property and equipment consisted of the following:
<CAPTION>

                                      February 3,        January 28,
                                         1996               1995
                                      ------------------------------ 
                                             (IN THOUSANDS)

<S>                                    <C>                 <C>      
Motor vehicles                         $   169             $    79
Store furnishings                       20,589              16,273
Equipment                                7,708               6,503
Leasehold improvements                  30,978              25,513
Purchased software                       2,576               1,054
Construction in progress                   365                  34
                                       --------------------------- 
                                        62,385              49,456
Less accumulated depreciation           26,302              22,953
                                       --------------------------- 
Total property and equipment           $36,083             $26,503
                                       ===========================

</TABLE>


C.    INVESTMENTS

<TABLE>

At February 3, 1996, and January 28, 1995, the Company's investment securities
were classified as available-for-sale and reported at fair value, including net
unrealized losses of $68,000 and $804,000 respectively.

Investments were as follows:
<CAPTION>
                                      February 3,               January 28,
                                         1996                     1995
                                  ---------------------------------------------
                                   Cost     Fair Value      Cost     Fair Value
- --------------------------------------------------------------------------------
                                                  (IN THOUSANDS)
<S>                               <C>          <C>         <C>          <C>
Short Term Investments:
 Mortgage-backed securities       $5,993       $5,978           --           --
                                  =============================================
Total                             $5,993        5,978           --           --
                                  =============================================

Long Term Investments:
 Mortgage-backed securities           --           --      $ 6,039      $ 5,800
 U.S. Government                  $5,834       $5,781        8,937        8,418
 Municipal bonds                     269          269        1,659        1,613
                                  ---------------------------------------------
Total                             $6,103       $6,050      $16,635      $15,831
                                  =============================================

The Company's investment 
portfolio matures as follows:
Less than one year                             $5,978
1-5 years                                       6,050
                                  ---------------------------------------------
                                              $12,028
                                  =============================================

</TABLE>

The Company incurred realized losses on the sale of certain long-term
investments of $71,000 and $464,000 in fiscal 1995 and 1994, respectively.


D.    DEBT OBLIGATIONS

The Company entered into a revolving credit agreement on November 17, 1994 under
which BayBank Boston, N.A. and State Street Bank and Trust Company provided the
Company with a $20.0 million facility. Under the credit agreement, the line of
credit terminates on May 31, 1997 and bears interest at BayBank Boston, N.A.'s
prime rate or LIBOR-based fixed rates. The terms of the credit agreement require
the Company to maintain specific net worth, inventory turnover and cash flow
ratios. Under the revolving credit agreement, the Company has agreed not to pay
dividends on its Common Stock if such payment would cause the Company to be in
default of certain financial ratios. The Company did not pay any dividends in
fiscal years 1995 and 1994. 

During the second quarter of fiscal 1995, the Company signed an amendment to
this agreement which provides that $5.0 million of the $20.0 million line of
credit can be used


                                             27 Designs, Inc. Annual Report 1995



<PAGE>   28

================================================================================
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  - CONTINUED



as a letter of credit facility for purchases of inventory. At February 3, 1996,
$3.0 million of the $5.0 million was available for the issuance of letters of
credit.

The Company paid interest of $172,000, $799,000 and $1,550,000 for the fiscal
years 1995, 1994 and 1993, respectively. Fiscal year 1994 includes a prepayment
penalty and accelerated write off of debt issuance costs of $350,000.


E.    INCOME TAXES

<TABLE>

The components of the net deferred tax asset as of February 3, 1996 and January
28, 1995 are as follows:
<CAPTION>
                                                  February 3,     January 28,
                                                     1996           1995
                                                  ---------------------------
                                                         (IN THOUSANDS)
<S>                                                  <C>           <C>   
Deferred tax assets - current:
      Inventory reserves                             $1,145        $  319
      Restructuring reserve                              --         2,362
      Accrued expenses                                  641            --
                                                     --------------------
       Subtotal                                       1,786         2,681

Deferred tax liabilities - current:
      LIFO reserve                                      864         1,102
                                                     --------------------
      Net deferred tax asset - current               $  922        $1,579
                                                     ====================
Deferred tax asset - noncurrent:
      Excess of book over tax
       depreciation/amortization                     $2,560        $1,460
      Capital loss carryforward                         117            --
      Unrealized loss on investment                      21           311
                                                     --------------------
      Total deferred tax assets - noncurrent         $2,698        $1,771
                                                     ====================  
</TABLE>

<TABLE>

The provision for income taxes consists of the following:

<CAPTION>
                                               Fiscal Years Ending
                                  ------------------------------------------
                                  February 3,     January 28,    January 29,
                                      1996           1995          1994
- ----------------------------------------------------------------------------
                                                  (IN THOUSANDS)
<S>                                  <C>          <C>            <C>    
Current:
      Federal                        $6,241       $ 5,561        $ 7,855
      State                           1,031         1,783          2,303
                                  ------------------------------------------ 
                                      7,272         7,344         10,158
Deferred:
      Federal                          (481)        3,382         (5,029)
      State                             (49)          770         (1,291)
                                  ------------------------------------------
                                       (530)        4,152         (6,320)

Total provision                      $6,742       $11,496        $ 3,838
                                  ==========================================

</TABLE>

<TABLE>

The following is a reconciliation between the statutory and effective income tax
rates:
<CAPTION>
 
                                     Fiscal Years Ending
                            ----------------------------------------
                            February 3,     January 28,   January 29,
                               1996            1995          1994
- --------------------------------------------------------------------
  <S>                          <C>            <C>           <C>
  Statutory federal
      income tax rate          35.0%          35.0%         35.0%
  State income and
      other taxes,
      net of federal
      tax benefit               5.8            5.5           5.4
                            ---------------------------------------- 

  Effective tax rate           40.8%          40.5%         40.4%
                            ========================================    

</TABLE>


The Company paid income taxes of $7,452,000, $8,579,000 and $8,388,000 during
fiscal years 1995, 1994 and 1993, respectively. These figures represent the net
of payments and receipts.


F.   COMMITMENTS AND CONTINGENCIES

<TABLE>

At February 3, 1996, the Company was obligated under operating leases covering
store and office space, automobiles and certain equipment (with both
unaffiliated and related parties) for future minimum rentals as follows:
<CAPTION>

                       Unaffiliated       Related Parties       Total
- ----------------------------------------------------------------------
                                          (IN THOUSANDS)

<C>                     <C>                    <C>            <C>     
1996                    $ 28,384               $118           $ 28,502
1997                      25,713                 --             25,713
1998                      23,814                 --             23,814
1999                      20,320                 --             20,320
2000                      18,031                 --             18,031
Thereafter                56,707                 --             56,707
                        ----------------------------------------------

                        $172,969               $118           $173,087
                        ==============================================

</TABLE>

28 Designs, Inc. Annual Report 1995


<PAGE>   29


================================================================================
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  - CONTINUED


In addition to minimum rental payments, many of the store leases include
provisions for common area maintenance, mall charges, escalation clauses and
additional rents based on percentage of store sales above designated levels.

Amounts charged to operations, excluding the related party lease, were
$32,998,000, $27,250,000 and $25,920,000 in fiscal years 1995, 1994 and 1993,
respectively. Amounts charged to operations for the related party lease were
$764,000, $498,000 and $515,000 in fiscal years 1995, 1994 and 1993,
respectively. See Note H for additional information regarding the related party
lease. The Company remains principally liable on three leases which were
assigned to Levi's Only Stores, Inc., a wholly-owned subsidiary of Levi Strauss
& Co., in connection with the sale of the Company's Original Levi's[Registered
Trademark] Store located in Minneapolis, Minnesota and two Dockers[Registered
Trademark] Shops located in Minneapolis, Minnesota and Cambridge, Massachusetts.
The store leases in Minneapolis and Cambridge expire in January 2003 and January
2002, respectively.

The Company has signed a new lease for its corporate headquarters in Needham,
Massachusetts. The term of the lease is for ten years beginning in November
1995. The lease provides for the Company to pay all related occupancy costs
associated with the land and headquarters building.


G.    STOCK OPTIONS

The Company's Board of Directors and its stockholders previously approved the
1987 Incentive Stock Option Plan (the "Incentive Plan") pursuant to which stock
options to purchase up to 562,500 shares of Common Stock may be issued to key
employees (including executive officers and directors who are employees). The
Incentive Plan is administered by the Compensation Committee of the Company's
Board of Directors, which designates the optionees, number of shares for each
option grant, option prices (which may not be less than fair value on the date
of grant), date of grant, vesting schedule and period of option (which may not
be more than ten years). All Incentive Plan options are non-assignable. The
Incentive Plan terminates when all shares issuable thereunder have been issued.
On March 23, 1989, the Board of Directors authorized an increase in the number
of shares issuable under the Incentive Plan to 787,500. At the Special Meeting
in Lieu of Annual Meeting held on June 13, 1989, the stockholders approved this
increase and the amendment to the Incentive Plan.

The Company's Board of Directors and its stockholders also previously approved
the 1987 Non-Qualified Stock Option Plan (the "Non-Qualified Plan") pursuant to
which stock options to purchase up to 337,500 shares of Common Stock which are
not "incentive stock options" (as defined in Section 422 of the Internal Revenue
Code, as amended) may be issued to key employees (including executive officers
and directors of the Company) and directors who are not employees of the
Company. The Non-Qualified Plan is administered by the Compensation Committee of
the Company's Board of Directors, which designates the optionees, number of
shares for each option grant, option prices (which may not be less than 85% of
the fair market value on the date of grant), date of grant, vesting schedule and
period of option. All Non-Qualified Plan options are non-assignable. The
Non-Qualified Plan terminates when all shares issuable have been issued.
Outstanding options under both the Incentive Plan and the Non-Qualified Plan
expire no more than seven years after the date of grant.

On April 3, 1992, the Board of Directors adopted the 1992 Stock Incentive Plan
(the "1992 Plan"), which became effective on June 9, 1992 when it was approved
by the stockholders of the Company. Under the 1992 Plan, up to 1,350,000 shares
of common stock may be issued pursuant to "incentive stock options" (as defined
in Section 422 of the Internal Revenue Code, as amended), options which are not
"incentive stock options," conditioned stock awards, unrestricted stock awards
and performance share awards. The 1992 Plan is administered by the Compensation
Committee, all of the members of which are non-employee directors. The
Compensation Committee makes all determinations with respect to amounts and
conditions covering awards under the 1992 Plan. Options have never been granted
at any price less than fair value on the date of the grant. Options granted to
employees, executives and directors typically vest over five, three and three
years, respectively. Options granted under the 1992 Plan expire ten years from
the date of grant. The 1992 Plan terminates when all shares issuable thereunder
have been issued.

On April 26, 1994, the Board of Directors authorized an increase in the number
of shares issuable under the 1992 Plan to 1,850,000. The stockholders approved
this increase and an amendment to the 1992 Plan at the Annual Meeting held on
June 14, 1994.


                                             29 Designs, Inc. Annual Report 1995


<PAGE>   30

================================================================================
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  - CONTINUED


<TABLE>
A summary of shares subject to the option plans described above is as
follows:

<CAPTION>

1987 INCENTIVE STOCK OPTION PLAN

                                         
                                                   Fiscal Year
                                      ------------------------------------
                                        1995          1994          1993
- --------------------------------------------------------------------------
<S>                                    <C>           <C>           <C>
Outstanding at
      beginning of year                160,561       241,365       302,498
Options granted                             --            --            --
Options canceled                         1,670        14,720         2,986
Options exercised                       62,552        66,084        58,147
                                      ------------------------------------

Outstanding at end of year              96,339       160,561       241,365
                                      ====================================

Options exercisable at
      end of year                       89,139       129,273       167,311
Common shares reserved
      for future grants
      at end of year                    21,605        19,935         5,215
Option prices per common share:
      Granted during the year               --            --            --
      Canceled during the year         $  2.22       $  2.00       $  2.00
                                            to            to            to
                                       $  2.67       $ 11.17       $  2.67
      Exercised during the year        $  1.62       $  1.62       $  1.62
                                            to            to            to
                                       $  2.67       $ 11.17       $ 11.17
      Outstanding at
        end of year                    $  1.62       $  1.62       $  1.62
                                            to            to            to
                                       $ 11.17       $ 11.17       $ 11.17

<CAPTION>
1987 NON-QUALIFIED STOCK OPTION PLAN
                                                     Fiscal Year
                                      ------------------------------------
                                         1995          1994          1993
- --------------------------------------------------------------------------
<S>                                     <C>           <C>          <C>
Outstanding at
      beginning of year                 76,948        99,448       198,583
Options granted                             --            --            --
Options canceled                            --            --        63,690
Options exercised                           --        22,500        35,445
                                      ------------------------------------

Outstanding at end of year              76,948        76,948        99,448
                                      ====================================

Options exercisable at
      end of year                       76,948        66,148        77,848
Common shares reserved
      for future grants at
      end of year                           --            --            --
Option prices per common share:
      Granted during the year               --            --            --
      Canceled during the year              --            --       $ 11.17
      Exercised during the year             --       $  2.34       $  2.78
                                                                        to
                                                                   $ 11.17
      Outstanding at
      end of year                      $  2.34       $  2.34       $  2.34
                                            to            to            to
                                       $  2.67       $  2.67       $  2.67


</TABLE>


30 Designs, Inc. Annual Report 1995
<PAGE>   31
- --------------------------------------------------------------------------------
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

<TABLE>

1992 STOCK INCENTIVE PLAN

<CAPTION>

                                                            FISCAL YEAR

                                            ------------------------------------
                                              1995         1994           1993
- --------------------------------------------------------------------------------
<S>                                         <C>          <C>          <C>

Outstanding at
      beginning of year                      1,298,950    1,091,150      710,715
Options granted                                440,500      406,000      410,000
Options canceled                               219,400      191,600       20,765
Options exercised                                 --          6,600        8,000
                                            ------------------------------------
Outstanding at end of year                   1,520,050    1,298,950    1,091,150
                                            ====================================
Options exercisable at
      end of year                              698,180      445,966      188,880
Common shares reserved
      for future grants at
      end of year                              314,550      535,650      250,050
Option prices per common share:
      Granted during the year               $     7.38   $     9.00   $    17.50
                                                    to           to           to
                                            $    10.50   $    17.50   $    21.50
      Canceled during the year              $     8.00   $     9.00   $    11.17
                                                    to           to
                                            $    18.00   $    18.34
Exercised during the year                         --     $    11.17   $    11.17
      Outstanding at
      end of year                           $      7.38  $     9.00   $    11.17
                                                     to          to           to
                                            $     21.50  $    21.50   $    21.50
</TABLE>

On July 26, 1993 stock options covering an aggregate of 67,500 shares of Common
Stock were granted outside of the Incentive Plan, the Non-Qualified Plan and the
1992 Plan to the non-employee directors of the Company. Each of these options
has an exercise price of $17.50 per share and each remained outstanding as of
the end of fiscal 1995. These options become exercisable in three equal
installments commencing twelve months following the date of grant and have a 10
year term.

When shares are sold within one year of exercise or within two years from date
of grant, the Company derives a tax deduction measured by the excess of the
market value over the option price at the date the shares are sold, which
approximated $239,000, $511,000, and $1,200,000 in fiscal years 1995, 1994 and
1993, respectively.

In October 1995, Statement of Financial Accounting Standards No. 123,
"Accounting for Stock-Based Compensation (FAS 123) was issued and requires the
Company to elect either expense recognition under FAS 123 or its disclosure-only
alternative for stock-based employee compensation. The expense recognition
provision encouraged by FAS 123 would require fair-value based financial
accounting to recognize compensation expense for employee stock compensation
plans. FAS 123 must be adopted in the Company's fiscal 1996 financial statements
with comparable disclosures for prior years. The Company has elected the
disclosure-only alternative and accordingly, the Company will be required to
disclose the pro forma net income or loss and per share amounts in the notes to
the financial statements using the fair value based method beginning in fiscal
1996 with comparable disclosures for fiscal 1995. The Company has not yet
determined the impact of these pro forma adjustments.

H.    RELATED PARTIES

The Company leases its headquarters in Chestnut Hill, Massachusetts, from Durban
Trust, a nominee trust of which the sole beneficiary is a partnership affiliated
with Stanley I. Berger, the Chairman of the Board of the Company and the estate
of Calvin Margolis, a former director of the Company. The general partner of the
beneficiary is a corporation controlled by Mr. Berger and the estate of Mr.
Margolis, and the only limited partners of the beneficiary are Mr. Berger and
the estate of Mr. Margolis, individually. Total rent paid to Durban Trust in
fiscal 1995, 1994 and 1993 was approximately $764,000, $491,000 and $515,000,
respectively. The Company believes that the lease arrangements between the
Company and Durban Trust are on terms at least as favorable to the Company as it
would have expected to receive from a landlord unrelated to the Company, Mr.
Berger or the estate of Mr. Margolis for office facilities of equal quality. The
lease expires in fiscal 1996. See Note F.

Bernard M. Manuel, a Director of the Company, is the Chairman of the Board of
Cygne Designs, Inc. During fiscal year 1995 and 1994, Cygne Designs, Inc.
provided sourcing for the Company's private label products in its Designs
stores. The Company paid approximately $311,000 and $121,000 for merchandise
purchased from Fenn Wright & Manson, Inc. a division of Cygne Designs, Inc., for
fiscal years 1995 and 1994, respectively.

                                        31    Designs, Inc. Annual Report 1995 
<PAGE>   32

- --------------------------------------------------------------------------------
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

James G. Groninger, a Director of the Company, is President of The BaySouth
Company. Prior to that he was a Managing Director of PaineWebber Incorporated.
During fiscal 1995, the Company paid The BaySouth Company $29,000 in fees and
expenses in connection with the development of the Company's Shareholders'
Rights Plan. During fiscal year 1994, the Company paid nominal fees to
PaineWebber related to the Company's stock repurchase program which is discussed
further in Note A. The Company believes that the investment banking services
provided by The BaySouth Company and PaineWebber Incorporated were provided on
terms at least as favorable to the Company as it would have expected to receive
from an investment bank unrelated to the Company or Mr. Groninger.

I.    EMPLOYEE BENEFIT PLANS

On April 3, 1992, the Board of Directors of the Company voted to terminate the
Company's non-contributory defined benefit pension plan which covered all
employees. The termination was effective September 1, 1992, and all participants
in the plan became fully vested at that time. Total plan assets of approximately
$1.6 million were distributed to participants in fiscal 1994. The Company
recognized pension expense of $750,000 in fiscal year 1993 related to the plan
termination.

In fiscal 1992, the Company replaced the terminated plan described above with a
defined contribution 401(k) plan which covers all employees who have completed
one year of service. Under this plan, the Company may provide matching
contributions up to a stipul ated percentage of employee contributions. The plan
is fully funded by the Company and the matching contribution, if any, is
established each year by the Board of Directors. For fiscal 1995, the matching
contribution by the Company was set at 50% of contributions by eligible
employees up to a maximum of 6% of salary. The Company recognized $229,000,
$205,000 and $118,000 of expense under this plan in fiscal 1995, 1994 and 1993,
respectively.

J.    RESTRUCTURING

In fiscal 1993, the Company recorded a non-recurring pre-tax charge of $15.0
million to cover the costs associated with the closing of 15 of its poorest
performing Designs stores. The earnings and cash flow benefit derived from the
restructuring totaled $2.7 million and $2.0 million for fiscal 1995 and $1.6
million and $1.4 million for fiscal year 1994, respectively. The costs to close
these 15 stores totaled $9.6 million, comprised of $6.1 million cash and $3.5
million of noncash costs. Total costs of $9.6 million to close the 15 stores
were less than the original pre-tax $15.0 million estimate, primarily due to
favorable negotiations with landlords. The remaining reserve was recognized in
fiscal 1995 and fiscal 1994 as non-recurring pre-tax income in the amounts of
$2.2 million and $3.2 million, respectively.

K.    FORMATION OF JOINT VENTURE

Levi's Only Stores, Inc., a wholly-owned subsidiary of Levi Strauss & Co.,
entered into a partnership agreement (the "Partnership Agreement") to sell
Levi's[Registered Trademark] brand products and jeans-related products. The
joint venture that was established by the Partnership Agreement is known as The
Designs/OLS Partnership (the "Partnership"). The Company previously announced
that the Partnership plans to open and operate thirty-five to fifty Original
Levi's[Registered Trademark] Stores and Levi's[Registered Trademark] Outlets
throughout eleven Northeast states and the District of Columbia through the end
of fiscal 1999. This includes the eleven Original Levi's[Registered Trademark]
Stores and four Levi's[Registered Trademark] Outlets open at the end of fiscal
1995. The Levi's[Registered Trademark] Outlet stores in the Partnership sell
only Levi's[Registered Trademark] brand products and close-out products of the
Original Levi's[Registered Trademark] Stores.

In connection with the formation of the joint venture, Designs JV Corp.
contributed, for a 70% interest in the joint venture, eight of the Company's
then existing Original Levi's[Registered Trademark] Stores and three leases for
then unopened stores in New York City, Nanuet, New York, and White Plains, New
York. These stores are included in the 35 to 50 stores described above. At the
same time, LDJV Inc., the joint venture subsidiary of Levi's Only Stores, Inc.,
contributed approximately $4.7 million in cash to the joint venture in exchange
for a 30% interest.

During October 1995, the Designs JV Corp. and LDJV Inc. agreed to provide an
additional capital contribution of cash totaling $5.2 million to the Partnership
to fund the Partnership's capital expenditures needs. Designs JV Corp. and LDJV
Inc. contributed $3,640,000 and $1,560,000, respectively. In accordance with the
Partnership Agreement, the Partnership distributed $670,000 and $287,000 to
Designs JV Corp. and LDJV Inc., respectively. These distributions represented
funds sufficient for each of the partners to pay taxes associated with the
earnings of the Partnership for the fiscal year ended February 3, 1996.

32   Designs, Inc. Annual Report 1995    

<PAGE>   33

- --------------------------------------------------------------------------------
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

The term of the Partnership is ten years, however, the partnership agreement
contains certain exit rights that enable either partner to buy or sell their
interest in the Partnership after five years. The partnership agreement provides
for certain special capital account allocations and cash distributions, but
otherwise allocates and distributes income in proportion to the partners'
percentage ownership.

For financial reporting purposes, the Partnership's assets, liabilities and
results of operations are consolidated with those of the Company and LDJV Inc.'s
30% interest in the Partnership is included in the Company's financial
statements as minority interest.

L.    BOSTON TRADING LTD., INC. ACQUISITION

On May 2, 1995, the Company acquired certain assets of Boston Trading Ltd., Inc.
("Boston Trading") in accordance with the terms of an Asset Purchase Agreement
dated April 21, 1995 among Boston Trading, Designs Acquisition Corp., the
Company and others (the "Purchase Agreement"). The Company paid $5,428,000
million in cash, financed by operations, and delivered a non-negotiable
promissory note in the principal amount of $1,000,000. The principal amount of
the promissory note is payable in two equal annual installments through May
1997. The note bears interest at the published prime rate and is payable
semi-annually from the date of acquisition. The purchase price has been
allocated to the assets acquired, including certain intangible assets,
principally trademarks and licensing agreements, based on their respective fair
values. Trademarks and licensing agreements are being amortized on a
straight-line basis over 15 years and 4 years, respectively. Other assets
acquired included all inventory and fixed assets associated with 33 Boston
Traders[Registered Trademark] outlet stores.

<TABLE>
The following pro forma summary presents the consolidated results of operation
of the Company as if the acquisition had occurred as of the beginning of the
periods presented, after giving effect to certain adjustments, including
amortization of intangibles, decreased interest income related to cash used to
finance the acquisition and related income tax effects. Pro forma results of
operations for the twelve months ended February 3, 1996 and January 28, 1995
include Boston Trading results of operations for the period January 29, 1995
through May 1, 1995 and January 30, 1994 through January 28, 1995, respectively.
Pro forma results of operations for the twelve month period ended February 3,
1996 and January 28, 1995 assume that the acquisition occurred at January 29,
1995 and January 30, 1994, respectively.

<CAPTION>

                                           1995          1994
- ---------------------------------------------------------------
<S>                                      <C>           <C>
Revenue                                  $302,862      $279,512
Net income                                  9,086        14,723
Net income per share                     $   0.58      $   0.92

</TABLE>

M.    SHAREHOLDERS' RIGHTS PLAN

On May 1, 1995, the Board of Directors of the Company adopted a Shareholder
Rights Plan. Pursuant to the Plan, the Company entered into a Shareholder Rights
Agreement ("Rights Agreement") between the Company and its transfer agent.
Pursuant to the Rights Agreement, the Board of Directors declared a dividend
distribution of one preferred stock purchase right (the "Right(s)") for each
outstanding share of the Company's $0.01 par value Common Stock ("Common Stock")
to stockholders of record as of the close of business on May 15, 1995.
Initially, these Rights will not be exercisable and will trade with the shares
of the Company's Common Stock. In the event that a person becomes an "acquiring
person" or is declared an "adverse person" as each such term is defined in the
Rights Agreement, each holder of a Right (other than the acquiring person or the
adverse person) would be entitled to acquire such number of shares of preferred
stock which are equivalent to the Company's Common Stock having a value of twice
the then-current exercise price of the Right. If the Company is acquired in a
merger or other business combination transaction after any such event, each
holder of a Right would then be entitled to purchase, at the then-current
exercise price, shares of the acquiring company's common stock having a value of
twice the exercise price of the Right.

                                         33   Designs, Inc. Annual Report 1995

<PAGE>   34

- --------------------------------------------------------------------------------
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - CONTINUED

<TABLE>

N.    SELECTED QUARTERLY DATA (UNAUDITED)

<CAPTION>

                                                        FIRST        SECOND        THIRD         FOURTH
                                                       QUARTER       QUARTER      QUARTER        QUARTER      FULL YEAR
                                                       ----------------------------------------------------------------
                                                                 (IN THOUSANDS, EXCEPT PER SHARE DATA)

<S>                                                     <C>           <C>           <C>           <C>          <C>
FISCAL YEAR 1995

Net Sales                                               $57,337       $66,993       $89,217       $87,527      $301,074
Gross Profit                                             16,197        19,877        29,314        23,697        89,085
Non-recurring income on restructuring                     2,200          --            --            --           2,200
Net income                                                1,597         1,193         5,034         1,949         9,773
Net income per common and common equivalent share          0.10          0.08          0.32          0.12          0.62

FISCAL YEAR 1994

Net Sales                                               $48,960       $56,390       $80,755       $79,805      $265,910
Gross Profit                                             13,209        17,394        27,016        26,507        84,126
Non-recurring income on restructuring                        --            --            --         3,200         3,200
Net income                                                  100         1,623         6,661         8,519        16,903
Net income per common and common equivalent share          0.01          0.10          0.42          0.54          1.06

</TABLE>

Historically, the Company has experienced seasonal fluctuations in net sales,
gross profit and net income, with increases occurring during the Company's third
and fourth quarters as a result of "Back to School" and "Holiday" seasons.
Quarterly sales comparisons are not necessarily indicative of actual trends,
since such amounts also reflect the addition of new stores, closing of stores
and the remodeling of stores during these periods.

34   Designs, Inc. Annual Report 1995  

<PAGE>   35

- --------------------------------------------------------------------------------
MANAGEMENT'S RESPONSIBILITY FOR FINANCIAL REPORTING

The integrity and objectivity of the financial statements and the related
financial information in this report are the responsibility of the management of
the Company. The financial statements have been prepared in conformity with
generally accepted accounting principles and include, where necessary, the best
estimates and judgments of management.

The Company maintains a system of internal accounting control designed to
provide reasonable assurance, at appropriate cost, that assets are safeguarded,
transactions are executed in accordance with management's authorization and the
accounting records provide a reliable basis for the preparation of the financial
statements. The system of internal accounting control is regularly reviewed by
management and improved and modified as necessary in response to changing
business conditions.

The Audit Committee of the Board of Directors, consisting solely of outside
directors, meets periodically with management and the Company's independent
accountants to review matters relating to the Company's financial reporting, the
adequacy of internal accounting control and the scope and results of audit work.
The independent accountants have free access to the Committee.

Coopers & Lybrand L.L.P., independent accountants, have been engaged to examine
the financial statements of the Company. The Report of Independent Accountants
expresses an opinion as to the fair presentation of the financial statements in
accordance with generally accepted accounting principles and is based on an
audit conducted in accordance with generally accepted auditing standards.



/s/ Joel H. Reichman                             /s/ William D. Richins

Joel H. Reichman                                 William D. Richins
President and Chief Executive Officer            Chief Financial Officer

                                            
                                            35 Designs, Inc. Annual Report 1995

<PAGE>   36

- --------------------------------------------------------------------------------
REPORT OF INDEPENDENT ACCOUNTANTS

To the Board of Directors and Stockholders of Designs, Inc.:

We have audited the accompanying consolidated balance sheets of Designs, Inc. as
of February 3, 1996 and January 28, 1995, and the related consolidated
statements of income, changes in stockholders' equity and cash flows for each of
the three years in the period ended February 3, 1996. These financial statements
are the responsibility of the Company's management. Our responsibility is to
express an opinion on these financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the consolidated financial position of Designs, Inc. as
of February 3, 1996 and January 28, 1995, and the consolidated results of its
operations and its cash flows for each of the three years in the period ended
February 3, 1996, in conformity with generally accepted accounting principles.



/s/  Coopers & Lybrand L.L.P.

Boston, Massachusetts
March 11, 1996

36 Designs, Inc. Annual Report 1995    

<PAGE>   37

- --------------------------------------------------------------------------------
CORPORATE AND SHAREHOLDER INFORMATION

<TABLE>
<CAPTION>

BOARD OF DIRECTORS                      CORPORATE OFFICERS

<S>                                     <C>                                               <C>
Stanley I. Berger                       George F. Cavedon                                 Brian J. Sequin
Chairman of the                         Regional Vice President,                          Regional Vice President,
Board of Directors                      Northeast Region                                  Midatlantic Region

James G. Groninger                      Mary Ann Chenell                                  Susan Shepherd
President,                              Vice President,                                   Regional Manager,
The BaySouth Company                    Human Resources                                   The Designs/OLS Partnership

Bernard M. Manuel                       James F. Duval                                    Michael E. Strubing
Chairman of the Board,                  Regional Vice President,                          Vice President,
Cygne Designs, Inc.                     South Region                                      Logistics

Joel H. Reichman                        Jan Falcione                                      J. Neal Vantosky
President and                           Regional Manager,                                 Vice President,
Chief Executive Officer                 Midwest Region                                    Product Development

Melvin I. Shapiro                       Carolyn R. Faulkner                               Roderick M. Wills
Partner,                                Vice President,                                   Vice President,
Tofias, Fleishman                       Controller                                        Allocation
& Shapiro & Co., P.C.
                                        Martin Goldstein                                  
Peter L. Thigpen                        Vice President,                                   CORPORATE OFFICES
Partner,                                Construction and Design 
Executive Reserves                                                                        66 B Street       
                                        Alan B. Gruber                                    Needham, MA  02194
                                        Vice President,                                   (617) 444-7222    
EXECUTIVE OFFICERS                      Ethics and Corporate Compliance
                                          
Joel H. Reichman                        Marc G. Levy                                
President and                           Vice President,                             
Chief Executive Officer                 Levi's[Registered Trademark] Merchandising  
                                                                                    
Scott N. Semel                          Vincent Jay Maffucci                        
Executive Vice President,               Treasurer                                   
Secretary and General Counsel                                                           
                                        Maria T. McLeod                             
                                        Vice President,                             
Mark S. Lisnow                          Technology and                              
Senior Vice President,                  Information Systems                                            
Merchandising                                                   
                                        Daniel O. Paulus                            
William D. Richins                      General Manager,                            
Chief Financial Officer                 The Designs/OLS Partnership                 
                                        
</TABLE>                                        
                                        
                                        
                                        
                                             37 Designs, Inc. Annual Report 1995

<PAGE>   38

- --------------------------------------------------------------------------------
CORPORATE AND SHAREHOLDER INFORMATION - CONTINUED

SHAREHOLDER INFORMATION

STOCK LISTING

The company's common stock trades on the Nasdaq National Market tier of The
Nasdaq Stock Market under the symbol "DESI."

COMMON STOCK PRICES

<TABLE>

The following table sets forth, for the periods indicated, the high and low per
share sales prices of the common stock, as reported on the Nasdaq consolidated
reporting system.

<CAPTION>

FISCAL YEAR ENDING

                                            -----------------
FEBRUARY 3, 1996                             HIGH        LOW

- -------------------------------------------------------------
<S>                                         <C>         <C>
First Quarter                               10 5/8      7 1/4
Second Quarter                              11 1/4      8
Third Quarter                               10          6 3/4
Fourth Quarter                               8 7/8      5 5/8



FISCAL YEAR ENDING

                                            -----------------
JANUARY 28, 1995                             HIGH        LOW

- -------------------------------------------------------------
First Quarter                               17 1/2     12 3/4
Second Quarter                              15 1/4      8 1/2
Third Quarter                               10          6 5/8
Fourth Quarter                               9 3/4      6 3/4
</TABLE>

As of March 31, 1996, based upon data provided by independent shareholder
communication services and the transfer agent for the common stock, there were
approximately 500 holders of record of common stock and 13,500 beneficial
holders of common stock.

DIVIDEND POLICY

The company currently pays no cash dividends on its common stock. See Note D of
Notes to Consolidated Financial Statements.

ANNUAL MEETING

The 1996 Annual Meeting of Stockholders of Designs, Inc. will be held on
Tuesday, June 11, 1996 at 8:00 a.m. at the Sheraton Needham Hotel, 100 Cabot
Street, Needham, Massachusetts.

FINANCIAL INFORMATION

Requests for financial information should be directed to the Investor Relations
Department at the company's headquarters: Designs, Inc., 66 B Street, Needham,
MA 02194 (617) 444-7222. A copy of the company's Annual Report on Form 10-K for
the fiscal year ended February 3, 1996, filed with the Securities and Exchange
Commission, may be obtained without charge upon request to the Investor
Relations Department.

DESIGNS, INC. SHAREHOLDER INFORMATION LINE

Beginning in May 1996, Designs, Inc. is introducing an information service for
news announcements, including sales and earnings releases. The service also may
be used for printed material requests via mail or fax. To access the service,
call 1-888-DESI-333.

This service is intended to help keep shareholders informed of key events and
announcements at Designs, Inc. It will not affect the Company's practice of
mailing annual reports and proxy statements. Since it will provide timely new
information throughout the year, Designs, Inc. will discontinue the printing and
distribution of its quarterly report to shareholders to improve efficiency and
reduce expense.

TRANSFER AGENT AND REGISTRAR

Inquiries regarding stock transfer requirements, address changes and lost stock
certificates should be directed to:

Boston EquiServe Limited Partnership
c/o The First National Bank of Boston
Shareholder Services Department
Investor Relations Unit 45-02-09
P.O. Box 644
Boston, MA 02102-0644
(617) 575-2900

INDEPENDENT ACCOUNTANTS

Coopers & Lybrand
Boston, Massachusetts

TRADE NAMES

Boston Traders[Registered Trademark] is a registered trademark of Designs, Inc.
Levi's[Registered Trademark] and Dockers[Registered Trademark] are registered
trademarks of Levi Strauss & Co.

Timberland[Registered Trademark] is a registered trademark of The Timberland
  Company.

38   Designs, Inc. Annual Report 1995     


<PAGE>   1


Exhibit 21.              Subsidiaries of the Registrant


Designs Securities Corporation
(a Massachusetts securities corporation)

Designs JV Corp.
(a Delaware corporation)

Designs Acquisition Corp.
(a Delaware corporation)


                                       2


<PAGE>   1


Exhibit 23


                       CONSENT OF INDEPENDENT ACCOUNTANTS


          We consent to the incorporation by reference in the registration
     statements of Designs, Inc. on Forms S-8 (Reg. Nos. 33-22957, 33-32690,
     33-32687 and 33-52892) of our report dated March 11, 1996, on our audits of
     the consolidated financial statements of Designs, Inc. as of February 3,
     1996 and January 28, 1995 and January 29, 1994 for the three years in the
     period ended February 3, 1996, which report is incorporated by reference in
     this Annual Report on Form 10-K.






     Boston, Massachusetts
     May 1, 1996                                     COOPERS & LYBRAND, L.L.P.




                                       3



<PAGE>   1
Exhibit 99


      Designs, Inc. (the "Company") is filing this Report with the Securities
and Exchange Commission in order to set forth in a readily available document
certain significant risks and uncertainties that are important considerations to
be taken into account in conjunction with consideration and review of the
Company's reports, registration statements, information statements, press
releases, and other publicly-disseminated documents (including oral statements
concerning Company business information made by others on behalf of the Company)
that include forward-looking information.

      The nature of forward-looking information is that such information
involves assumptions, risks and uncertainties. Certain public documents of the
Company and oral statements made by authorized officers, directors, employees,
agents and representatives of the Company, acting on its behalf, may include
forward-looking information which will be influenced by the following and other
assumptions, risks and uncertainties. Forward-looking information requires
management of the Company to make assumptions, estimates, forecasts and
projections regarding the Company's future results as well as the future
effectiveness of the Company's strategic plans and future operational decisions.
Forward-looking statements made by or on behalf of the Company are subject to
the risk that the forecasts, projections, and expectations of management, or
assumptions underlying such forecasts, projections and expectations, may become
inaccurate. Accordingly, actual results and the Company's implementation of its
plans and operations may differ materially from forward-looking statements made
by or on behalf of the Company. The following discussion identifies certain
important factors that could affect the Company's actual results and actions and
could cause such results and actions to differ materially from any
forward-looking statements made by or on behalf of the Company that related to
such results and actions. Other factors, which are not identified herein, could
also have such an effect.

GENERAL ECONOMIC RISK FACTORS

      Forward-looking statements of the Company are subject to the risk that
assumptions made by management of the Company concerning future general economic
conditions such as recession, inflation, interest rates, tax rates, consumer
spending and credit and other future conditions having an impact on retail
markets and the Company's business may prove to be incorrect. Adverse changes in
such future economic conditions could have an adverse affect on the Company's
business.

CONSUMER PREFERENCES

      The casual apparel industry is intensely competitive and subject to rapid
changes in consumer preferences and fashion trends. A significant marketing or
promotional success by one or











<PAGE>   2
more of the Company's existing or yet to be established competitors could
adversely affect the Company's competitive position. In addition, in the United
States, where the casual apparel market is mature, sales growth may depend in
part on whether the Company can increase its market share at the expense of its
competitors.

COMPETITION

      Competition in markets for the Company's products occurs in a variety of
ways, including, among other factors, price, quality, reputation, brand image
and recognition, ability to anticipate fashion trends and customer preferences,
store design and location, inventory control, quality control of the Company's
products, advertising and customer service. Factors that will affect the
Company's competitive position in the future include uncertainties associated
with product procurement from foreign sources, dependence upon foreign
manufacturing operations, the Company's ability to offer consumers a broad
selection of merchandise, and the Company's ability to manage operational
changes required to transition the Company from a single vendor retailer to a
vertically integrated retailer.

      The intensity of the competition faced by the Company and the rapid
changes in consumer preferences that can occur in the casual apparel markets
pose significant risks to the Company. Many of the Company's competitors are
national and regional department, specialty and discount chain stores that offer
similar products. Many of the Company's principal competitors have greater
market share and financial resources than the Company and there are no
assurances that the Company will be able to compete successfully with these
competitors in the future.

      On January 28, 1995, Designs JV Corp., a wholly-owned subsidiary of the
Company, and a subsidiary of Levi's Only Stores, Inc., a wholly-owned subsidiary
of Levi Strauss & Co., entered into a partnership agreement (the "Partnership
Agreement") to sell Levi's[Registered Trademark] brand products and
jeans-related products. The joint venture established by the Partnership
Agreement is known as The Designs/OLS Partnership (the "OLS Partnership"). The
Company previously announced that the OLS Partnership may open up to a total of
thirty-five to fifty Original Levi's[Registered Trademark] Stores and 
Levi's[Registered Trademark] Outlet stores throughout eleven northeast states 
and the District of Columbia (the "Territory") through January 2000.

      Levi Strauss & Co., through its wholly-owned subsidiary, Levi's Only
Stores, Inc., has opened retail stores, including Original 
Levi's[Registered Trademark] Stores and Levi's[Registered Trademark] Outlet 
stores, in the United States and elsewhere. Levi's Only Stores, Inc. appears to 
be prepared to open additional retail stores throughout the United States. The 
Company understands that such store formats, including Original 
Levi's[Registered Trademark] Stores, Levi's[Registered Trademark] Outlet
stores,  Dockers[Registered Trademark] Shop stores, Dockers[Registered
Trademark]  Outlet stores, and Personal Pair[Trademark] stores, may feature one
or more Levi  Strauss & Co. brands of merchandise. While the OLS Partnership
remains in existence, Original Levi's[Registered Trademark] 









<PAGE>   3


Stores and Levi's[Registered Trademark] Outlet stores opened in the Territory
may only be opened by the OLS Partnership. Levi Strauss & Co. and its affiliates
currently operate and are permitted to open retail stores based on other store
formats that will compete with the Company's stores. As described elsewhere in
this Report, the Company stocks its Levi's[Registered Trademark] Outlet by
Designs stores and the OLS Partnership's Levi's[Registered Trademark] Outlet
stores exclusively with manufacturing overruns, discontinued lines and
irregulars purchased by the Company directly from Levi Strauss & Co. and
end-of-season Levi Strauss & Co. brand merchandise transferred from the
Company's Designs stores and the OLS Partnership's Original Levi's[Registered
Trademark] Stores. By its nature, this merchandise is subject to limited
availability and is allocated among all authorized operators of
Levi's[Registered Trademark] Outlet stores by Levi Strauss & Co. in its sole
discretion.

SEASONALITY AND INVENTORY RISK

      Historically, the Company has experienced seasonal fluctuations in
revenues and income, with a larger portion of each generated in the second half
of the Company's fiscal year as a result of the Back to School and Holiday
seasons. The seasonal nature of the Company's business requires the Company to
increase its inventory levels prior to the latter half of its fiscal year in
preparation for such selling seasons. The casual apparel industry has a
significant lead time for design, production and delivery of merchandise and,
therefore, the Company must commit to purchase orders and production orders well
in advance of the time when such merchandise would be available for sale to
consumers. Merchandise orders normally must be placed well in advance of each
selling season when customer preferences and fashion trends are not yet evident
from customer purchases. Since the Company must enter into commitments and
contracts for the purchase of Levi Strauss & Co. brand merchandise and the
manufacture of Boston Traders[Registered Trademark] brand merchandise well in
advance of each selling season, the Company is vulnerable to changes in consumer
demand and pricing shifts and to errors in selection and timing of such
merchandise purchases. If the Company fails to accurately forecast consumer
demand or if there are changes in consumer preferences or market demand after
the Company has committed to such purchase and production orders, the Company
may encounter difficulty in liquidating its inventory. These variables may have
an adverse effect on the Company and the image of the brands offered for sale by
the Company as well as its sales, gross margins and earning results.

DEPENDENCE ON LEVI STRAUSS & CO. MERCHANDISE

      Almost all of the Company's revenue is derived from the operation of its
retail stores. Except for the Company's Boston Traders[Registered Trademark]
outlet stores, all or substantially all of the merchandise sold to consumers
through these stores is merchandise manufactured by Levi Strauss & Co. and its
licensees. The Company does not now have, and never has had, any agreement with
Levi Strauss & Co. guaranteeing minimum quantities of merchandise to be supplied
to the Company, establishing a price structure for the Company's 








<PAGE>   4


purchases of Levi Strauss & Co. merchandise, or compelling the Company to
purchase minimum quantities or specific styles or colors of merchandise. The
Company has no assurance that it will be able to continue to purchase
merchandise from Levi Strauss & Co. in adequate quantities or on terms that are
comparable to those available to other retailers. The Company would be
materially and adversely affected by any material reductions in the availability
of Levi Strauss & Co. merchandise, any adverse change in Levi Strauss & Co.
business, marketing strategy or product mix, or any significant increase in the
prices the Company must pay for Levi Strauss & Co. merchandise. The Company also
may be materially and adversely affected in the event of negative publicity
concerning the reputation of Levi Strauss & Co. or the reputation of its
merchandise.

RISK OF RESTRICTION ON USE OF LEVI STRAUSS & CO. TRADEMARKS, SERVICE
MARKS, TRADE DRESS AND TRADE NAMES

      The Company and the OLS Partnership use certain trademarks, service marks,
trade names and brand names of Levi Strauss & Co. in their store names, displays
and advertising with the permission of Levi Strauss & Co. The Company has an
agreement with Levi Strauss & Co. to use certain Levi Strauss & Co. trademarks
on the Company's store signs. The OLS Partnership entered into a license
agreement that grants the OLS Partnership the right to use certain service
marks, trade names and trade dress owned by Levi Strauss & Co. The Company and
the OLS Partnership make no payments to Levi Strauss & Co. or its affiliates
with respect to the use of such trademarks, service marks and trade names. The
Company, including the OLS Partnership, could be materially and adversely
affected by significant limitations imposed on the use of Levi Strauss & Co.
trademarks, service marks, trade names, trade dress or brand names.

RISK OF INFRINGEMENT OF THE COMPANY'S TRADEMARKS

      The Company is the owner in the United States of the registered trademark
"Boston Traders" and certain other trademarks, service marks and trade names.
Certain of these marks are also registered, or are the subject of pending
applications, in the trademark registries of foreign countries. The Company
considers its rights in the Boston Traders[Registered Trademark] trademark and
its other marks in the United States and in foreign countries to be valuable
assets of the Company which may have a significant influence on the Company's
ability to expand. Any infringement upon the Company's Boston Traders[Registered
Trademark] trademark or its other trademarks, service marks and trade names or
any piracy of the Company's other intellectual property or its products would
have a negative impact upon the Company's ability to promote, market and enhance
its branded merchandise.

RISK RELATED TO TRANSITION TO A VERTICALLY INTEGRATED RETAILER

      For almost 20 years, the Company purchased merchandise exclusively from
Levi Strauss & Co. and its licensees. In November 











<PAGE>   5



1994, and more significantly in May 1995, the Company undertook a transition
from being a single vendor retailer to being a multi-brand vertically integrated
retailer offering, in addition to the Levi's[Registered Trademark],
Dockers[Registered Trademark] and Timberland[Registered Trademark] brands, its
own Boston Traders[Registered Trademark] brand of merchandise. As part of this
transition, the Company has made significant additions to its management and
staff in order to establish product development, product sourcing and logistics
capabilities. This transition will require the Company to successfully manage
new vertically integrated operations that develop, design, source and distribute
Boston Traders[Registered Trademark] brand products. There are no assurances
that the Company will be able to successfully transition its operations from a
single vendor to a vertically integrated retailer. There also are no assurances
that the Company will be able to successfully update, enhance and distinguish
the Boston Traders[Registered Trademark] brand or develop merchandise that will
complement the Levi Strauss & Co. brands sold by the Company.

STORE EXPANSION RISKS

      Levi Strauss & Co. informed the Company that it did not see an opportunity
for the Company to increase the number of its Levi's[Registered Trademark]
Outlet by Designs stores, nor the number of its Designs stores in the
exclusively Levi Strauss & Co. brands format. Accordingly, the Company's ability
to continue to increase the number of stores it operates depends, in part, on
the Company's ability to successfully develop, open and operate stores that
feature Boston Traders[Registered Trademark] brand merchandise and, in part,
upon the OLS Partnership's ability to successfully continue to identify, secure,
open and operate new Original Levi's[Registered Trademark] Stores and
Levi's[Registered Trademark] Outlet stores within the Territory. Store expansion
also depends upon on a number of other general factors including the Company's
ability to identify and secure suitable store locations, the negotiation of
acceptable lease terms, merchandise availability and the Company's future
financial resources. The Company anticipates that new store locations and
existing store relocations will continue to be subject to new branch opening
approval policies and practices of Levi Strauss & Co. The Company expects to
continue to work closely with Levi Strauss & Co. in evaluating product
availability for existing and new store locations and must obtain the approval
of Levi Strauss & Co. before opening new stores. There are no assurances that
the Company will continue to be successful in either obtaining suitable store
locations for its new or relocated stores nor in negotiating acceptable lease
terms for such locations. Also, there are no assurances that new stores will
achieve profitability or that existing profitable stores will remain so. There
are no assurances that the Company will be able to develop a new store format
featuring the Boston Traders[Registered Trademark] brand, or that, if developed,
any new store based upon such store format will be successful.

      The OLS Partnership has a ten year term. However, the Partnership
Agreement contains certain exit rights that enable either partner to buy or sell
their interest in the OLS Partnership, including the right to buy or sell
particular stores operated by the OLS Partnership. The 








<PAGE>   6



Company would be materially and adversely affected if, following January 2000,
Levi Strauss & Co. or its affiliates were to purchase the profitable Original
Levi's[Registered Trademark] Stores and Levi's[Registered Trademark] Outlet
stores owned and operated by the OLS Partnership and either cause to remain in
the OLS Partnership or to seek to require an affiliate of the Company to
purchase any unprofitable Original Levi's[Registered Trademark] Stores and
Levi's[Registered Trademark] Outlet stores.

INCREASING ADVERTISING COSTS

      For almost 20 years the Company has enjoyed the benefit of being closely
identified with Levi Strauss & Co. As the Company continues to feature its own
and other brands of merchandise, the Company will increasingly rely upon its own
advertising and promotional efforts to build and enhance brand image.
Historically, the Company has received co-operative advertising allowances from
Levi Strauss & Co. that have funded as much as one third of all advertising
expenditures. As the Company decreases the proportion of Levi Strauss & Co.
brand merchandise, the advertising allowances associated with the Company's
advertising will decrease proportionately. Accordingly, the Company's business
will require increased investments in marketing and advertising. There are no
assurances that such increased investment will be financially possible or, if
undertaken, will result in increased sales.

DEPENDENCE ON CONTRACT MANUFACTURING

      The Company's Boston Traders[Registered Trademark] products are primarily
manufactured outside of the United States and, to a lesser extent, within the
United States. To the extent that the Company succeeds in its efforts to expand
sales of Boston Traders[Registered Trademark] merchandise, the Company will
become increasingly dependent upon unaffiliated foreign and domestic firms for
the sourcing of its products. Foreign manufacturing and, to a lesser extent,
domestic manufacturing are subject to a number of risks, including work
stoppages, transportation delays and interruptions, political instability,
foreign currency fluctuations, economic disruptions, expropriation,
nationalization, the imposition of tariffs and import and export controls and
quotas, changes in governmental policies (including United States policies
towards these foreign countries) and other factors which could have an adverse
effect on the Company's business. Further, revocation of "most favored nation"
status for, or the imposition of trade sanctions against foreign countries in
which the Company's manufacturers operate could have an adverse affect on the
Company's business. The Company has not entered into long-term contractual
arrangements with its foreign or domestic manufacturers. The loss of any one or
more of its foreign or domestic manufacturers could have an adverse effect on
the Company's business until, if at any time, suitable alternative supply
arrangements were secured.








<PAGE>   7
SOURCES OF SUPPLY

      The Company depends upon its unaffiliated firms to source high-quality
products in a timely and cost-efficient manner and relies upon the availability
of sufficient production capacity and the ability to utilize alternative sources
of supply. In addition, if these sources were to experience significant
shortages in raw materials used in the Company's products, it could have a
negative effect on the Company's business, including increased costs or
difficulty in delivering product.

LITIGATION RISKS

      The Company is subject to the normal risks of litigation with respect to
its business operations.

FACTORS AFFECTING THE COMPANY'S BUSINESS ARE SUBJECT TO CHANGE

      This Report contains cautionary statements concerning certain factors that
may influence the business of the Company and are made as of the date of this
Report. Such factors are subject to change. The cautionary statements set forth
in this Report are not intended to cover all of the factors that may affect the
Company's business in the future. Forward-looking information disseminated
publicly by the Company following the date of this Report may be subject to
additional factors hereafter published by the Company.


April 30, 1996

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