DESIGNS INC
PREC14A, 1999-08-18
FAMILY CLOTHING STORES
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                                  SCHEDULE 14A
                                 (Rule 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934
                                (Amendment No. 2)

Filed by the Registrant | |

Filed by a party other than the Registrant |X|

Check the appropriate box:
|X| Preliminary proxy statement           |_|  Confidential, for Use of the
                                               Commission Only (as permitted by
                                               Rule 14a-6(e)(2))
|_| Definitive proxy statement
|_| Definitive additional materials
|_| Soliciting material pursuant to Rule 14a-11(c) or Rule 14a-12

                                  DESIGNS, INC.

                (Name of Registrant as Specified in Its Charter)

                            JEWELCOR MANAGEMENT, INC.
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of filing fee (Check the appropriate box):
         |X|      No fee required.
         |_|      Fee computed on table below per Exchange Act Rules 14a-6(i)(1)
                  and 0-11.

         (1)      Title  of  each  class  of  securities  to  which  transaction
                  applies:

         (2)      Aggregate number of securities to which transaction applies:

         (3)      Per  unit  price  or other  underlying  value  of  transaction
                  computed pursuant to Exchange Act Rule 0-11:

         (4)      Proposed maximum aggregate value of transaction:

<PAGE>

         (5)      Total fee paid:

         |_|      Fee paid previously with preliminary materials.

         |_|      Check  box if any part of the fee is  offset  as  provided  by
                  Exchange Act Rule 0-11(a)(2) and identify the filing for which
                  the offsetting fee was paid previously.  Identify the previous
                  filing  by  registration  statement  number,  or the  form  or
                  schedule and the date of its filing.

         (1)      Amount Previously Paid:

         (2)      Form, Schedule or Registration Statement No.:

         (3)      Filing Party:

         (4)      Date Filed:

                                      - 2 -

<PAGE>

                         ANNUAL MEETING OF STOCKHOLDERS
                                OF DESIGNS, INC.
                        TO BE HELD ON SEPTEMBER 22, 1999


                               PROXY STATEMENT OF
                            JEWELCOR MANAGEMENT, INC.
                   IN OPPOSITION TO THE BOARD OF DIRECTORS OF
                                  DESIGNS, INC.
              AND IN SUPPORT OF PROPOSAL TO TERMINATE "POISON PILL"

TO ALL STOCKHOLDERS OF DESIGNS, INC.:

                  This Proxy Statement and the accompanying WHITE PROXY CARD are
being furnished by Jewelcor  Management,  Inc., a Nevada corporation ("JMI"), to
the stockholders of Designs,  Inc., a Delaware  corporation (the "Company"),  in
connection  with the  solicitation  of  proxies  to be used at the  1999  annual
meeting of the stockholders of the Company and any adjournments or postponements
thereof (the "Annual  Meeting").  JMI understands that the Company plans to hold
the Annual  Meeting on  September  22, 1999 at 1:00 P.M.  local time at One Post
Office Square, Boston, Massachusetts 02019.

                  JMI is  soliciting  your proxy (i) to elect  John J.  Schultz,
Jeremiah  P.  Murphy,  Jr.,  Joseph  Pennacchio,  Robert L.  Patron and Jesse H.
Choper, and (the "JMI Nominees") to the Board of Directors of the Company at the
Annual  Meeting and (ii) to adopt  JMI's  proposal to  terminate  the  Company's
Shareholder Rights Agreement, commonly known as a "Poison Pill," dated as of May
1, 1995,  and all  amendments  thereto (the "Poison  Pill").  JMI is proposing a
slate of nominees for the Board of Directors  because it believes a new Board is
needed to seek to reverse  the  Company's  decline  and  pursue  ways to enhance
shareholder  value. It believes  termination of the Company's  Poison Pill is in
the best interest of shareholders, among other things because, in JMI's opinion,
many institutional  investors may view a poison pill as having a negative effect
on the price of stock.  Each  director of the Company will be elected for a term
of one (1) year expiring at the 2000 annual meeting, each until their successors
are duly elected and qualified.

                  According  to the  preliminary  proxy  statement  filed by the
Company's  management,  the current Board of Directors has  determined  that the
Board of  Directors  to be  elected  at the  Annual  Meeting,  which  previously
included six members,  shall consist of only five  members,  and that one of the
present directors, Stanley Berger, will not be nominated for re-election.

                  If they  are  elected  to the  Board,  the  five  current  JMI
Nominees  intend to vote to expand the Board to six  members  and elect Peter R.
McMullin to fill the resulting vacancy. In addition,  if they are elected to the
Board, the JMI Nominees intend to contact Mr. Berger

                                      - 3 -

<PAGE>

and seek to invite him to join the Board.  Mr.  Berger is the  Founder,  current
Chairman of the Board of  Directors  and former Chief  Executive  Officer of the
Company. Although there can be no assurance that Mr. Berger would agree to serve
as a member of the Board of Directors if asked,  JMI believes that Mr.  Berger's
continued involvement with the Company would benefit the shareholders.

                  JMI  understands  that the Company has fixed August 5, 1999 as
the record  date (the  "Record  Date")  for the  determination  of  stockholders
entitled  to notice of, and to vote at, the  Annual  Meeting.  According  to the
information  supplied by the  Company's  transfer  agent,  as of the Record Date
there were 15,977,952 shares of Common Stock outstanding.


            YOUR VOTE IS IMPORTANT - VOTE FOR EACH OF JMI's PROPOSALS

                  Carefully  review this Proxy  Statement and the enclosed WHITE
PROXY CARD.  No matter how many or how few shares of Common Stock you own,  YOUR
VOTE IS IMPORTANT. Please vote FOR the election of the JMI Nominees to the Board
of Directors  and FOR the proposal to terminate the Poison Pill by so indicating
and by signing, dating and promptly mailing the WHITE PROXY CARD in the enclosed
postage-paid envelope.

                  No Proxy  Card will be  furnished  by JMI until such time as a
definitive  form of the Proxy  Statement has been filed with the  Securities and
Exchange  Commission.  This  Proxy  Statement  is first  being  sent or given to
holders of the  Company's  Common Stock on or about August __, 1999.  This Proxy
Statement has been filed in  preliminary  form with the  Securities and Exchange
Commission  on August __, 1999,  and such  preliminary  form may  thereafter  be
furnished to stockholders of the Company.


                                 VERY IMPORTANT

                  JMI REQUESTS  THAT YOU DO NOT VOTE ON OR RETURN TO THE COMPANY
ANY  PROXY  CARD  PROVIDED  TO YOU BY THE  COMPANY,  EVEN  TO VOTE  AGAINST  THE
INCUMBENT  MEMBERS OF THE BOARD OF DIRECTORS.  RETURNING ANY PROXY CARD PROVIDED
TO YOU BY THE COMPANY  COULD REVOKE THE PROXY CARD THAT YOU SIGN,  DATE AND SEND
TO JMI. REMEMBER - ONLY YOUR LATEST DATED PROXY CARD WILL COUNT AT THE MEETING!


                   DO NOT SEND ANY PROXY CARD TO THE COMPANY!

                                      - 4 -

<PAGE>

                  If you own shares of Common Stock and the stock certificate is
in your name,  please vote FOR the  election of the JMI Nominees to the Board of
Directors and FOR the proposal to terminate the Poison Pill by marking, signing,
dating and mailing the WHITE PROXY CARD only.

                  If you own shares of Common Stock, but your stock  certificate
is held  for you by a  brokerage  firm,  bank or other  institution,  it is very
likely that the stock  certificate  is  actually  in the name of that  brokerage
firm,  bank or other  institution.  If so,  only that entity can execute a Proxy
Card and vote your shares of Common Stock.  The brokerage  firm,  bank, or other
institution  holding  the shares of Common  Stock for you is required to forward
proxy  materials  to you and to solicit  your  instructions  with respect to the
granting  of  proxies.  It cannot  vote your  shares of Common  Stock  unless it
receives your  instructions.  IF A BROKERAGE FIRM, BANK, OR OTHER INSTITUTION IS
HOLDING SHARES OF COMMON STOCK FOR YOU, PLEASE INSTRUCT THAT ENTITY TO VOTE SUCH
SHARES FOR THE ELECTION OF THE JMI  NOMINEES TO THE BOARD OF  DIRECTORS  AND FOR
THE PROPOSAL TO TERMINATE THE POISON PILL BY SIGNING,  DATING AND MAILING TO JMI
ON YOUR  BEHALF  THE WHITE  PROXY  CARD  PROMPTLY.  JMI URGES YOU TO  CONFIRM IN
WRITING  YOUR  INSTRUCTIONS  TO THE PERSON  RESPONSIBLE  FOR YOUR ACCOUNT AND TO
PROVIDE A COPY OF THOSE  INSTRUCTIONS  TO JMI IN CARE OF D.F.  KING & CO.,  INC.
("D.F.KING")  AT THE  ADDRESS  SET FORTH  BELOW SO THAT JMI WILL BE AWARE OF ALL
INSTRUCTIONS  GIVEN  AND CAN  ATTEMPT  TO  ENSURE  THAT  SUCH  INSTRUCTIONS  ARE
FOLLOWED.

                  Any  stockholder  giving  a proxy  may  revoke  it at any time
before it is voted by attending the Annual  Meeting and voting his or her shares
of Common  Stock in person,  by giving  written  notice to the  Secretary of the
Company at 66 B Street, Needham,  Massachusetts 02194 stating that the proxy has
been revoked, or by delivery of a proxy bearing a later date.

                  IF YOU HAVE ALREADY  RETURNED  THE PROXY CARD  SUPPLIED BY THE
COMPANY'S  BOARD OF  DIRECTORS,  YOU HAVE  EVERY  RIGHT TO  CHANGE  YOUR VOTE BY
SIGNING, DATING AND RETURNING THE WHITE PROXY CARD.

                  If you have any  questions  about  executing  your WHITE PROXY
CARD or require assistance, please contact:

                              D.F. King & Co., Inc.
                           77 Water Street, 20th Floor
                               New York, NY 10005
                            Toll Free: (800) 290-6424
                 Banks and Brokers call collect: (212) 269-5550

                                      - 5 -

<PAGE>

                              INFORMATION ABOUT JMI

                  JMI is a major  stockholder  of the Company  which,  as of the
date of this Proxy Statement, is the beneficial owner of 1,570,200 shares of the
Company's  Common  Stock  (or  approximately  9.9%  of  the  shares  issued  and
outstanding). It intends to vote its shares FOR the election of the JMI Nominees
and FOR the proposal to terminate the Poison Pill.

                  JMI  is  a  wholly-owned  subsidiary  of  Jewelcor,   Inc.,  a
Pennsylvania  corporation  ("JI"),  which is a  wholly-owned  subsidiary of S.H.
Holdings,  Inc. ("SH"). Seymour Holtzman and Evelyn Holtzman,  husband and wife,
own, as tenants by the  entirety,  a  controlling  interest of SH. The principal
businesses  of JMI and its related  companies are the ownership and operation of
upscale  retail  jewelry  stores,  the ownership of  commercial  real estate and
investment and management  services.  Mr.  Holtzman is the Chairman of the Board
and Chief Executive  Officer of each of JMI, JI and SH. The business address and
the address of the principal  executive offices of JMI is 100 North Wilkes-Barre
Blvd., 4th Floor, Wilkes-Barre, Pennsylvania 18702.

                  Seymour   Holtzman  was  originally   among  the   individuals
nominated by JMI for election to the Board of Director at the Annual Meeting. In
order to reduce the  potential for  distraction  from what JMI sees as the major
problems  facing the Company,  JMI took the step of withdrawing  Mr.  Holtzman's
name as a  nominee  and  instead  nominated  Jesse H.  Choper,  a  distinguished
professor of law already named in JMI's proxy material as a proposed addition to
the Board  following the Annual Meeting.  Mr. Holtzman  remains a participant in
the  solicitation and certain  information  regarding Mr. Holtzman appears under
"Certain Other Information Regarding JMI and the JMI Nominees" below.

                  Additional  information  about JMI and the JMI Nominees is set
forth under the heading  "Certain  Other  Information  Regarding JMI and The JMI
Nominees" below and in Annex A attached to this Proxy Statement.


                          REASONS FOR THIS SOLICITATION

                  Since  Joel  Reichman  took over as  President  and CEO of the
Company  in  December  1994,  shareholders  have  watched  the  value  of  their
investment in the Company

                                      - 6 -

<PAGE>

steadily erode. Under the leadership of Joel Reichman and the current members of
the Board of Directors,  the Company has suffered  approximately  $77 million in
operating losses and alarming decreases in both comparable store sales and stock
price.  The Company  belongs to you, the  stockholders,  and you must decide who
should lead it. Don't let the Company's management distract you with unfulfilled
promises  and  personal  attacks  on  stockholders  who  question   management's
performance.  JMI  believes  that  the  real  issue  is the 79%  decline  in the
Company's  stock price since  January 1995 and the  Company's  losses  totalling
approximately  $77  million  over  the last two and a  quarter  years.  In JMI's
opinion  Joel  Reichman  and the  current  Board  of  Directors  should  be held
responsible for the performance of the Company under their management.

                  Do you  want  to keep  the  current  Board  of  Directors  and
executive management with the following performance record, as publicly reported
in the Company's public filings and statements? We don't think you should.


                                [GRAPHIC OMITTED]


                  $52 MILLION  DETERIORATION  IN CASH  POSITION  SINCE JOEL
                  REICHMAN TOOK OVER

         o        When Joel Reichman  replaced Stanley Berger as President,  the
                  Company had  approximately $38 million in cash and investments
                  and no bank debt.  Now, under the reign of Joel Reichman,  the
                  Company  has no  cash  and  over  $14  million  in  bank  debt
                  (including $2.3 million borrowed just three months ago to fund
                  a trust to provide potential future payments for Joel Reichman
                  and other members of senior management).

                  HUGE OPERATING LOSSES

         o        Over the last two fiscal years and the first fiscal quarter of
                  1999,  the  Company has  suffered  enormous  operating  losses
                  totalling  approximately $77 million,  or $4.82 per share. The
                  Company  has  sustained  operating  losses  for nine  straight
                  quarters and these losses are continuing.


                                [GRAPHIC OMITTED]

                  STOCK PRICE PLUMMETS

         o        Since Joel  Reichman  became  President and CEO, the Company's
                  stock price has dropped  from $7.75 on January  28,  1995,  to
                  $1.56 at the close of business

                                      - 7 -

<PAGE>

                  on August 11,  1999,  a decline  of  approximately  80%.  This
                  decline  occurred  during a period in which  the stock  market
                  generally has achieved unprecedented increases in value.


                                [GRAPHIC OMITTED]


                  GROSS MARGINS FALL SIGNIFICANTLY

         o        Since Joel Reichman became  President and CEO, the Company has
                  experienced a substantial  erosion in its gross  margins.  For
                  the fiscal year ended January 28, 1995,  the  Company's  gross
                  margin was 31.6%,  compared  to 21% for the fiscal  year ended
                  January 30, 1999, a decrease of 33%.


                  SALES DECLINE DRAMATICALLY

         o        Since February 3, 1996, the Company's annual sales have fallen
                  precipitously from $301,074,000 to $201,634,000, a 33% decline
                  during one of the most robust  periods of  economic  growth in
                  recent history,  and comparable store sales within the Company
                  have  also  decreased.   The  losing  trend  continues  -  the
                  Company's comparable store sales were:

                  o        down 10% in April 1999,

                  o        down 2.6% in May 1999,

                  o        down 3% in June 1999,

                  o        down 11.2% in July 1999,  despite  the fact that U.S.
                           retail  sales  generally  at stores open at least one
                           year  rose  by 6.7% in  July  1999  according  to the
                           Lehman Brothers Inc. "Same Store Sales Index".

                  SUBSTANTIAL DECREASE IN NET  WORTH

         o        The decrease in the  Company's  net worth since Joel  Reichman
                  became CEO has been approximately  $31.5 million, or more than
                  33%. JMI believes  that Joel Reichman and the current Board of
                  Directors  should be held  responsible  for the Company  going
                  from being highly profitable to enormously  unprofitable,  and
                  from being a  financially  sound company to where it is today.
                  Rather than replacing members of senior management,  the Board
                  of  Directors   continues  to  retain  the  same  highly  paid
                  individuals  who,  in JMI's view,  have  caused the  Company's
                  financial deterioration.

                                      - 8 -

<PAGE>

                      WHAT HAS THE BOARD OF DIRECTORS DONE
                       WHILE STOCKHOLDER VALUE HAS ERODED?

         While  stockholder  value has  plummeted  under the  leadership of Joel
Reichman and the current Board of Directors,  the Company's management continues
to receive salaries and executive benefits at the same levels.

         Moreover, the current Directors,  with the exception of Stanley Berger,
own less than 1% of the outstanding  Common Stock, and a substantial  portion of
the Directors' small ownership was given to them by the Company as director fees
at no cost to them.  After  losing  approximately  $77 million in the past 2 1/4
years,  JMI must ask how a  responsible  Board of  Directors  can fail to make a
change in senior  management.  JMI  believes  part of the  answer is that  these
Directors do not share your financial  stake in the Company.  With the exception
of Stanley  Berger,  who has not been  nominated for  re-election,  the Board of
Directors and senior management have very little invested in the Company.


                  DIRECTORS RECENTLY ALLOCATE $3.4 MILLION TO BENEFIT
                  MANAGEMENT

         o        Directors Borrow $2.3 Million To Benefit Joel Reichman and Two
                  Other Executives.  With the stated  justification of retaining
                  certain members of senior  management,  the Board of Directors
                  borrowed  $2.3  million in May to fund a Trust for the benefit
                  of Joel Reichman and two other  members of senior  management.
                  The Trust,  which was created to pay for  "golden  parachutes"
                  for Joel Reichman,  Scott Semel,  and Carolyn Faulkner and for
                  other unknown items,  has caused the Company to incur interest
                  costs which JMI estimates will amount to approximately $15,000
                  per month or $90,000 for the initial six month  period.  These
                  expenses do not include the additional  costs of  establishing
                  and maintaining the Trust,  which are unknown at this time. As
                  far as JMI can  determine,  the Company has failed to file the
                  Trust with the  Securities  and Exchange  Commission  or fully
                  disclose the terms of the Trust to the shareholders.

         o        $1.1 Million For Other Executives.  In April 1999, the Company
                  disclosed  that  it  had  recently   entered  into  additional
                  agreements  with  "key  associates"  under  which  they  could
                  receive as much as $1.1 million from the Company under certain
                  circumstances.

         o        Based on the current  market  capitalization  of the  Company,
                  under these  arrangements  management  could  receive  amounts
                  totaling   more   than  13%  of  the  total   current   market
                  capitalization.

                                      - 9 -

<PAGE>

                  EXECUTIVES RETAIN SALARIES AND PERQUISITES WHILE
                  SHAREHOLDER VALUE DROPS

         o        Despite the Company's  financial woes and the enormous decline
                  in stock price,  the Company's  executives  still maintain the
                  same level of salaries,  perquisites  and amenities.  Examples
                  include:

                  o        Joel Reichman's $375,000 annual salary
                  o        Scott Semel's $290,000 annual salary
                  o        Carolyn Faulkner's $210,000 annual salary
                  o        The value of the  vehicles  owned by the Company (not
                           counting  the  additional   vehicles  leased  by  the
                           Company)  has  increased   approximately   400%  from
                           $79,000 in 1994 to  approximately  $356,000  in 1998,
                           while  overall  sales have  declined by $100  million
                           over the same period.


                  COMPANIES CONTROLLED BY DIRECTORS GRONINGER AND MANUEL
                  PROFIT IN TRANSACTIONS WITH COMPANY

         o        In 1994 and 1995,  the Company paid  $432,000 to a division of
                  Cygne Design, Inc. ("Cygne"), a troubled private label apparel
                  manufacturer,  for  merchandise  to be  sold  by  the  Company
                  through its new, and  unsuccessful,  Boston Trader label.  The
                  apparent  strategy  was for Cygne to become a supplier  to the
                  Company.  The Boston Trader  product line resulted in over $25
                  million in losses for the Company.  Two of the  architects  of
                  the unprofitable Boston Trader experiment,  are Bernard Manuel
                  and James Groninger, current members of the Company's Board of
                  Directors and of the Special Committee created with the stated
                  purpose of enhancing shareholder value. Bernard Manuel is also
                  the principal  shareholder  and one of two directors of Cygne,
                  with James Groninger, also a Cygne shareholder, being the only
                  other director.

         o        James  Groninger,  a  Director  of the  Company,  is also  the
                  President  of  the  BaySouth  Company.   As  far  as  JMI  can
                  determine,  the  Company  apparently  retained  outside  legal
                  counsel  to prepare  its  Poison  Pill and then paid Bay South
                  Company $29,000 just to review this legal document.


MANAGEMENT'S RECENT STOCK TRADING

         On December 8, 1998 Carolyn  Faulkner,  the Company's  Chief  Financial
Officer,  or her husband  purchased 12,000 shares of the Company's Common Stock,
and on December 9 1998 the Company's  Controller  purchased  1,000 shares of the
Company's Common Stock. Just a few days later, on December 11, 1998, the Company
issued a press release announcing that

                                     - 10 -

<PAGE>

"its Board of Directors has formed a committee of independent  outside directors
to consider the Company's strategic  alternatives,  including a possible sale of
the Company, with a view towards maximizing  stockholder value in the near term.
The Company  has  retained  Shields & Company,  Inc.  in this  regard."  Carolyn
Faulkner  previously  owned only 1,000 shares of the Company's stock and had not
purchased a single share for more than a year.

         Two weeks earlier,  on November 23, 1998, Joel Reichman,  President and
Chief Executive Officer,  and Scott Semel,  Executive Vice President and General
Counsel,  purchased  10,000  and 5,000  shares of the  Company's  Common  Stock,
respectively,  at prices of $0.88 to $0.94 per share.  Given the timing of these
trades,  as  eventually  reported by the Company,  did these  Officers  have any
inside information which was not yet available to the general public?

         Information  regarding the Company's  results of operations,  financial
condition,  management  benefits and similar matters is taken from the Company's
public filings and press  releases,  including its Form 10-K's,  Form 10-Q's and
Proxy Statements.  Information  regarding  directors'  interests in transactions
with the Company and trading in Company stock by the Company's officers is taken
from the same sources.


         JMI'S STRATEGY TO SEEK  ENHANCED SHAREHOLDER VALUE

         If the JMI  Nominees  are elected as  Directors  of the  Company,  they
         intend to immediately take steps seeking to enhance  shareholder value,
         including those summarized below. Of course,  there can be no assurance
         that  any  of  those  steps  will  ultimately  be  successful  or  will
         necessarily enhance shareholder value.:

         o        Seek to Reduce Overhead - The JMI Nominees intend to cause the
                  Company to engage the  services of the public  accounting  and
                  consulting  firm  of  Deloitte  &  Touche,  LLP to  assist  in
                  developing  strategies to reduce  overhead so that the Company
                  can seek a sustainable competitive advantage. Although the JMI
                  Nominees  have not pursued this with Deloitte & Touche in this
                  regard,   based  on  their  preliminary   review  of  publicly
                  available  information  about the Company and the retail sales
                  and other  business  experience  of many of the JMI  Nominees,
                  they expect that  possible  areas of savings could include the
                  following:

                  1.       Substantially   reduce  the  size  of  the  Company's
                           corporate office space,  together with a commensurate
                           reduction in personnel and other office overhead.
                  2.       Eliminate warehouse expenses by shipping  merchandise
                           directly to store locations.
                  3.       Eliminate  all  company   vehicles  and  institute  a
                           mileage  reimbursement  program for business  related
                           travel.
                  4.       Control   corporate   expenses  relating  to  travel,
                           lodging, and attending  conferences,  conventions and
                           trade shows.
                  5.       Substantially  reduce  recurring  legal,   investment
                           banking and other  professional  and consulting  fees
                           relating to the  ongoing  operation  of the  business
                           (recognizing  that  additional fees could be incurred
                           in connection  with any potential sale of the Company
                           or other extraordinary transaction).
                  6.       Reduce the  number of buyers  since the  Company  has
                           essentially only one

                                     - 11 -

<PAGE>

                           supplier   of   merchandise.   Based  on   historical
                           performance information, the Company had been, and in
                           the opinion of JMI's  Nominees  should again be, able
                           to run a low overhead operation.
                  7.       Eliminate  in-house legal staff.  8. Maintain  better
                           inventory management.

         o        Eliminate   Anti-Takeover   Provisions  -  Provisions  of  the
                  Company's  By-Laws and Certificate of  Incorporation  which in
                  JMI's view may discourage acquisition transactions,  including
                  the provision  prohibiting  shareholders  from calling special
                  meetings as well as the Poison  Pill,  will be removed and the
                  provision  requiring  advance notice of shareholder  proposals
                  will be made less  stringent.  The JMI  Nominees  believe that
                  many people in the financial community view such anti-takeover
                  provisions  with  disfavor  and think they may have a negative
                  impact on stock value.

         o        Implement a Stock Repurchase Program - The JMI Nominees intend
                  to cause the Company to initiate a stock repurchase program to
                  purchase five million  (5,000,000) shares of Common Stock. JMI
                  would  undertake  not to  sell  any of its  shares  under  the
                  Company's stock repurchase program,  giving other shareholders
                  an  opportunity to sell more of their shares if they choose to
                  do so. In the context of JMI's prior interest in acquiring the
                  Company,  JMI obtained three preliminary  financing  proposals
                  that would provide for a stock repurchase program and adequate
                  working  capital  for  the  Company,  and on  that  basis  JMI
                  believes that similar  financing  would be available  from the
                  same  sources  for a  stock  repurchase  program  of the  type
                  contemplated  if the JMI  Nominees  are elected  (which  would
                  require a lower level of  borrowing).  See "Credit  Agreement"
                  below. However,  there can no assurance that such a repurchase
                  program can be financed or successfully pursued.

         o        Review  Potential  for  Sale of the  Company  -  Beginning  in
                  December 1998,  the current Board  publicly  committed to sell
                  the Company at the highest  available  price in the near term.
                  In response JMI, among others, pursued discussions regarding a
                  potential   acquisition   of  the  Company,   from  which  JMI
                  ultimately  withdrew (See  "Background of JMI's  Investment in
                  Designs,  Inc." below).  The Company has said that the process
                  announced by the current Board did not produce any offers from
                  any  potential  acquiror  other  than  JMI.  However,  the JMI
                  Nominees are not  confident  that the present  Board was fully
                  committed to a prompt sale process,  and they do not know what
                  other   opportunities,   if  any,  may  have  existed  or  the
                  circumstances  that may have affected the development of other
                  offers. If other bidders  encountered the type of difficulties
                  JMI  believes it faced in pursuing  diligence  relating to its
                  own proposal,  they may have been  discouraged from pursuing a
                  transaction.  Moreover,  it  may  be  that  conditions  or the
                  perception  of  potential  acquirors  are  subject  to change.
                  Accordingly, if

                                     - 12 -

<PAGE>

                  elected the JMI Nominees would  revaluate the possibility of a
                  sale of the  Company  to enhance  value for all  shareholders.
                  Among other things, the JMI Nominees intend to promptly retain
                  a New York  investment  banking  firm for  that  purpose.  Any
                  reasonable  offer to purchase the Company will be submitted to
                  the  shareholders  for their vote. Of course,  there can be no
                  assurance  that any effort by the JMI  Nominees in this regard
                  would be successful in identifying and completing a sale.

                  If the JMI Nominees find that a sincere and  committed  effort
                  does not produce a sale transaction on appropriate terms, they
                  intend  to  continue  a  strategy  to  improve  the  Company's
                  performance  and  enhance  shareholder  value  going  forward,
                  including the other steps outlined above.

In each case, the JMI Nominees cannot be certain that the steps described can be
successfully implemented or will have the intended effect, However, they believe
that a new Board of Directors  will provide  stockholders  who are  disappointed
with the  performance  of  current  management  with an  alternative  to seek to
enhance  shareholder  value.  JMI is seeking votes from the holders of shares of
Common  Stock (i) to elect the JMI  Nominees  to the Board of  Directors  of the
Company  and (ii) to adopt the  proposal  to  terminate  the  Poison  Pill.  JMI
believes  that the members of the  existing  Board of  Directors  have failed to
enhance  shareholder  value  and  RECOMMENDS  THAT  YOU  VOTE  FOR  EACH  OF ITS
PROPOSALS.

                                 JMI'S PROPOSALS

                           Termination of Poison Pill

         On May 1, 1995, the current Board of Directors of the Company adopted a
Poison Pill.  According to the Poison Pill,  if a person either (i) acquires the
beneficial ownership of 15% or more of the Company's Common Stock (an "Acquiring
Person")  or  (ii)  acquires  the  beneficial  ownership  of 10% or  more of the
outstanding  shares of Common Stock and is declared to be an "Adverse Person" by
the  Board of  Directors  (an  "Adverse  Person"),  all  shareholders,  with the
exception of the Acquiring Person or Adverse Person, can exercise certain rights
under the Poison Pill that will substantially  diminish the voting and ownership
rights of the Acquiring Person or Adverse Person.

         JMI believes  that the Poison Pill is an  impediment to the sale of the
Company and serves to  perpetuate  the  incumbency of the Board of Directors and
management.  The limited changes to the Poison Pill recently  implemented by the
Company's  Board in the context of JMI's possible  acquisition of the Company do
not  appear to JMI to  eliminate  this  concern.  Certain of those  changes  are
specific just to JMI and its prior proposal.  The other changes appear to create
a very limited Poison Pill exception which expires in less than three months (on
November 7, 1999).  Even during that brief period the exception would apply only
to limited types of offers on particular terms (i.e., all cash tender offers for
any and all shares at a price of not less than

                                     - 13 -

<PAGE>

$3.65 per share and  irrevocably  committing to effect a  second-step  merger on
stated  terms).  In JMI's  opinion,  the  Poison  Pill may  have the  effect  of
discouraging  efforts to acquire the Company  that might be  beneficial  to, and
supported by, a majority of shareholders. The following proposal would recommend
that the Board of Directors of the Company  terminate the Poison Pill.  The text
of the resolution is as follows:

                  "RESOLVED,  it is  recommended  that the Board of Directors of
         the  Company  take the  necessary  steps  to  terminate  the  Company's
         Shareholder Rights Agreement dated as of May 1, 1995, together with any
         amendments thereto."

                              Election of Directors

                  The Board of  Directors of the Company  currently  consists of
six members,  each of which shall hold office until the Annual Meeting and until
his  successor  is elected and  qualified.  According to the  preliminary  proxy
statement filed by the Company's management,  the current Board of Directors has
determined that the Board of Directors to be elected at the Annual Meeting shall
consist of only five members.  The Directors  elected at the Annual Meeting will
serve until the 2000 Annual Meeting of Stockholders  and until their  respective
successors are elected and qualified. JMI is soliciting your proxy at the Annual
Meeting for the election of Jesse H. Choper, Joseph Pennacchio, John J. Schultz,
Robert L. Patron and  Jeremiah P.  Murphy,  Jr. to the Board of Directors of the
Company.  If they are elected to the Board, the five current JMI nominees intend
to vote to expand the Board to six members  and elect Peter R.  McMullin to fill
the  resulting  vacancy.  Mr.  McMullin  has  agreed  to  serve  if so  elected.
Accordingly,  information  concerning Mr. McMullin is included below, and unless
otherwise noted all general statements concerning the JMI Nominees also apply to
Mr.  McMullin.  (As noted above,  if elected to the Board of Directors,  the JMI
Nominees  also expect to seek to invite  Stanley  Berger,  the Founder,  current
Chairman of the Board of  Directors  and former Chief  Executive  Officer of the
Company to rejoin the Board.  There can be no  assurance  that Mr.  Berger would
agree to serve as a member of the Board if asked.)

          CERTAIN OTHER INFORMATION REGARDING JMI AND THE JMI NOMINEES

                  Set forth below are the name, age, business  address,  present
principal  occupation and employment history of each of the JMI Nominees and Mr.
McMullin for at least the past five years.  This  information has been furnished
to JMI by the respective Nominees.  Each of the Nominees is at least 18 years of
age.  None of the entities  referenced  below is a parent or  subsidiary  of the
Company.

                                     - 14 -

<PAGE>

                                  JMI NOMINEES

Name, Age and
Business Address                      Principal Occupation and Five Year History
- ----------------                      ------------------------------------------

John J. Schultz, 62                   Mr. Schultz, who has more than thirty-five
142 Wilton Road West                  years of retail experience,  has served as
Ridgefield, CT 06877                  an  active   consultant   to  the   retail
                                      industry   since   1993,    dealing   with
                                      virtually all major segments of the retail
                                      industry.  From 1991 to 1993,  Mr. Schultz
                                      served as President of the National Retail
                                      Federation,   a  leading  retail  industry
                                      trade association. Previously, Mr. Schultz
                                      served as  Executive  Vice  President  and
                                      General     Merchandise     Manager    for
                                      Bloomingdale's   Department   Stores   and
                                      Sanger  Harris  Department  Stores  and as
                                      President and Chief  Executive  Officer of
                                      B.  Altman  & Co.  Mr.  Schultz  currently
                                      serves   as  a  member  of  the  Board  of
                                      Directors of The Great Train Store,  Inc.,
                                      and Big Smith Brands,  Inc. Mr. Schultz is
                                      a   graduate   of   Fairleigh    Dickenson
                                      University,  Dartmouth  Institute  and the
                                      Federated Senior Management Institute.

Jeremiah P.  Murphy, Jr., 47          Mr. Murphy is the President of the Harvard
1400 Massachusetts Ave.               Cooperative  Society (the  "Coop"),  a 117
Cambridge, MA 02138                   year old  member  based  retail  business.
                                      Since  becoming  President  in November of
                                      1991,   Mr.   Murphy  has   directed   the
                                      restructuring   and  right-sizing  of  the
                                      Cooperative's  retail  operations  and has
                                      returned the Cooperative to profitability.
                                      Mr.  Murphy is  presently  overseeing  the
                                      expansion  of  the  Cooperative's  catalog
                                      operations and web based membership system
                                      with  E-Commerce  capabilities.  From July
                                      1987 to  November  1991,  Mr.  Murphy  was
                                      Vice-President/General  Manager for Neiman
                                      Marcus' largest and most profitable retail
                                      store,  located in Northpark Mall, Dallas,
                                      Texas.  Mr.  Murphy  previously  served in
                                      various other  managerial  capacities with
                                      Neiman Marcus from July 1977 to July 1987.
                                      Mr.  Murphy  received a B.A.  from Harvard
                                      College  in  1973  and  his  M.B.A.   from
                                      Harvard Business School in 1977.

                                     - 15 -

<PAGE>

Joseph Pennacchio, 52                 Mr.  Pennacchio  has been the President of
14001 N.W. 4th Street                 Aurafin  LLC,  a  privately  held  jewelry
Sunrise, FL                           manufacturer and wholesaler since December
                                      1997.  From June 1996 to December  1997 he
                                      was a retail consultant.  From May 1994 to
                                      May 1996 Mr.  Pennacchio was the President
                                      of  Jan  Bell  Marketing,   Inc.,  a  $250
                                      million jewelry retailer,  which is traded
                                      on the  American  Stock  Exchange.  He has
                                      previously  served  as  the  President  of
                                      Jordan Marsh Department Stores; the Senior
                                      Vice  President for all  Merchandising  at
                                      Abraham & Strauss  Department  Stores; the
                                      Group Vice  President of  Merchandising  -
                                      Textiles at R.H. Macy.

Robert L.  Patron, 53                 Mr. Patron is a lawyer and  investor.  Mr.
641 Seneca Road                       Patron  had been a real  estate  developer
Great Falls, VA 22066                 who,   since  1968,  was  engaged  in  the
                                      construction  and  commercial  leasing  of
                                      shopping   centers.   From  his  years  of
                                      leasing  to  national  retail   department
                                      stores and other  tenants,  Mr. Patron has
                                      acquired    extensive     experience    in
                                      addressing  and  negotiating  the  various
                                      real estate  issues that  confront  retail
                                      operations.  Through the years, Mr. Patron
                                      has  developed  or  acquired  a  financial
                                      interest   in  over  65   commercial   and
                                      residential   properties   located  in  13
                                      states.  In 1994  Mr.  Patron  temporarily
                                      curtailed  his  activities  to attend  the
                                      George Washington University School of Law
                                      where he  attained  his law  degree at the
                                      age of 53.

Jesse H. Choper, 63                   Mr. Choper is the Earl Warren Professor of
University  of  California  at        Public Law at the University of California
Berkley  Berkeley  School of Law      at School of Law where he has taught since
Boalt Hall                            1965. Professor Choper was the Dean of the
Berkeley,  CA 94720                   Law School from 1982 to 1992.  In 1996, he
                                      was a visiting  professor  at Harvard  Law
                                      School,  University  of Milan in Italy Law
                                      School   and   Universitad   Autonoma   in
                                      Barcelona,   Spain.  From  1960  to  1961,
                                      Professor  Choper  was  a  law  clerk  for
                                      Supreme Court Chief Justice Earl Warren.


 If elected, the JMI Nominees intend to vote to expand the Board to six members

                                     - 16 -

<PAGE>

and add the following individual.

Peter R.  McMullin, 56                Mr. McMullin, is an investment analyst and
2101 Corporate Boulevard              the   co-founder  of  Southeast   Research
Suite 402                             Partners,     Inc.    ("Southeast").   Mr.
Boca Raton, FL 33431                  McMullin  had  been  an   Executive   Vice
                                      President  and  a  Managing   Director  of
                                      Southeast  from its inception in June 1990
                                      until July 1999, when it merged with Ryan,
                                      Beck & Co.  Since 1997,  Mr.  McMullin has
                                      been the Executive Vice  President,  Chief
                                      Investment   Officer  and  a  director  of
                                      Research Partners International, a company
                                      that  provides   institutional   research,
                                      investment banking,  securities  brokerage
                                      and trading services through its principal
                                      subsidiaries.  Mr.  McMullin  has 29 years
                                      experience as an analyst in the retail and
                                      consumer  products  areas in both the U.S.
                                      and Canada.

                  Each of the JMI Nominees has  consented to serve as a director
of the Company and, if elected, intends to discharge his duties as a director in
compliance  with  all  applicable  legal  requirements,  including  the  general
fiduciary obligations imposed upon corporate directors.

                  Except  as set  forth in this  Proxy  Statement  or in Annex A
hereto, to the best knowledge of JMI, none of the Nominees is employed by JMI or
Seymour  Holtzman.  All of the Nominees are citizens of the United  States.  Mr.
McMullin is also a citizen of Canada.

                  Except  as set  forth in this  Proxy  Statement  or in Annex A
hereto,  to the  best  knowledge  of  JMI,  none  of  JMI,  any  of the  persons
participating in this  solicitation on behalf of JMI, the JMI Nominees and, with
respect to items (i), (vii) and (viii) of this paragraph,  any associate (within
the meaning of Rule 14a-1 of the  Securities  Exchange  Act of 1934,  as amended
(the "Exchange Act")) of the foregoing persons (i) owns  beneficially,  directly
or indirectly any securities of the Company, (ii) owns beneficially, directly or
indirectly,  any  securities of any parent or  subsidiary of the Company,  (iii)
owns any  securities  of the  Company of record but not  beneficially,  (iv) has
purchased or sold any securities of the Company  within the past two years,  (v)
has incurred  indebtedness for the purpose of acquiring or holding securities of
the Company,  (vi) is or has within the past year been a party to any  contract,
arrangement  or  understanding  with respect to any  securities  of the Company,
(vii) since the beginning of the Company's last fiscal year has been indebted to
the  Company or any of its  subsidiaries  in excess of $60,000 or (viii) has any
arrangement or understanding with respect to future employment by the Company or
with  respect  to any  future  transactions  to which the  Company or any of its
affiliates  will or may be a party.  In  addition,  except  as set forth in this
Proxy Statement or in Annex A hereto, to the best knowledge of JMI, none of JMI,
any of the persons participating in this solicitation

                                     - 17 -

<PAGE>

on behalf of JMI, the JMI Nominees and any associates of the foregoing  persons,
has had or is to have a direct or indirect  material interest in any transaction
or proposed  transaction  with the Company in which the amount involved  exceeds
$60,000, since the beginning of the Company's last fiscal year.

                  Except  as set  forth in this  Proxy  Statement  or in Annex A
hereto, to the best knowledge of JMI, none of the Nominees,  since the beginning
of the Company's last fiscal year, has been  affiliated with (i) any entity that
made or received,  or during the Company's  current fiscal year proposes to make
or receive,  payments to or from the Company or its subsidiaries for property or
services  in excess of five  percent of either the  Company's  or such  entity's
consolidated gross revenues for its last full fiscal year, or (ii) any entity to
which the Company or its  subsidiaries  was indebted at the end of the Company's
last full fiscal  year in an  aggregate  amount  exceeding  five  percent of the
Company's  total  consolidated  assets at the end of such year.  None of the JMI
Nominees is or during the Company's  last fiscal year has been  affiliated  with
any law or  investment  banking  firm that has  performed or proposes to perform
services for the Company.

                  To the best  knowledge  of JMI,  none of the  corporations  or
organizations   in  which  the  JMI  Nominees  have  conducted  their  principal
occupation or  employment  was a parent,  subsidiary  or other  affiliate of the
Company,  and the JMI  Nominees  do not hold any  position  or  office  with the
Company or have any family  relationship  with any executive officer or director
of the Company or have been involved in any proceedings,  legal or otherwise, of
the type required to be disclosed by the rules governing this solicitation.

                  JMI has  agreed  to  indemnify  each of the  Nominees  against
certain liabilities, including liabilities under the federal securities laws, in
connection  with this proxy  solicitation  and such person's  involvement in the
operation  of the Company and to reimburse  such  Nominee for his  out-of-pocket
expenses.

                  As noted above,  if elected to the Board of Directors  the JMI
Nominees also expect to seek to invite Stanley Berger to re-join the Board.

                  Seymour  Holtzman and JMI have engaged in other proxy contests
in recent  years.  In October 1995,  Seymour  Holtzman  sought  proxies from the
stockholders  of First  Financial  Corporation of Western  Maryland  ("FFWM") in
connection with FFWM's 1995 annual meeting of stockholders  (1) to elect a slate
of directors  nominated by Mr.  Holtzman to FFWM's Board of Directors and (2) to
vote against the  adoption of FFWM's  stock  option plan,  which was proposed by
FFWM's Board of Directors. Mr. Holtzman was successful in defeating the adoption
of the stock option plan, but narrowly lost the proposal for the election of his
director   nominees.   In  connection   with  FFWM's  1996  annual   meeting  of
stockholders, Seymour Holtzman also sought proxies from the stockholders of FFWM
to  elect  four  individuals  nominated  by Mr.  Holtzman  to  FFWM's  Board  of
Directors.  Mr.  Holtzman  agreed to  withdraw  his  proposal  for  election  of
directors after FFWM hired an

                                     - 18 -

<PAGE>

investment  banking firm to pursue a sale or merger of the bank. FFWM ultimately
merged with Keystone Financial Inc.

                  JMI filed a preliminary proxy statement in connection with the
1999 annual meeting of stockholders of Little Switzerland,  Inc. ("LSVI"), which
meeting was scheduled to be held on February 25, 1999. JMI's  preliminary  proxy
statement related to its intent to solicit proxies to elect certain  individuals
nominated by JMI to the Board of Directors of LSVI. In February,  1999,  JMI and
LSVI settled the potential  proxy  contest.  As part of the  settlement,  LSVI's
Board of Directors agreed to nominate certain of JMI's director  nominees to the
LSVI Board of Directors. In addition, JMI engaged in a consent solicitation with
respect to the Company.  See "Background of JMI's  Investment in Designs,  Inc."
below.

                 BACKGROUND OF JMI'S INVESTMENT IN DESIGNS, INC.

                  Beginning  in October  1998,  JMI began to  acquire  shares of
Common Stock  because JMI believed that the then current  trading  prices of the
Common Stock did not adequately reflect the value of the underlying business and
assets of the Company.

                  On  November  27,  1998,  JMI,  JI, SH and  Seymour and Evelyn
Holtzman  (the  "Reporting  Persons")  filed with the  Securities  and  Exchange
Commission a Statement on Schedule 13D (the "Schedule  13D")  reporting that JMI
had acquired in excess of 5% of the  outstanding  shares of the Common Stock. On
December 1, 1998 the  Reporting  Persons  filed an amendment to the Schedule 13D
reporting  that JMI had acquired an additional  528,500  shares of Common Stock,
bringing JMI's ownership to approximately 9.9% of the Common Stock last reported
by the Company as  outstanding.  The total amount of funds  required to purchase
the  shares  of  Common  Stock  acquired  by JMI  since  October  26,  1998  was
$976,978.50,  all of which was  obtained  through  credit made  available to JMI
under standard margin agreements with a registered broker dealer entered into in
the ordinary course of business.

                  Seymour   Holtzman  was  originally   among  the   individuals
nominated by JMI for  election to the Board of  Directors at the Annual  Meeting
and remains a participant in this solicitation.  He is the Chairman of the Board
and Chief  Executive  Officer of JMI and with his wife  owns,  as tenants by the
entirety,  a  controlling  interest  in  JMI's  ultimate  parent  company,  S.H.
Holdings,  Inc. Mr. Holtzman,  age 63, maintains a business address at 100 North
Wilkes-Barre Blvd., Wilkes-Barre PA 18702. Mr. Holtzman has been involved in the
retail business for over 30 years.  For many years he has been the President and
Chief Executive  Officer of Jewelcor,  Inc.,  formerly a New York Stock Exchange
company that operated a nationwide  chain of retail  stores.  In addition,  from
1986 to 1988 Mr.  Holtzman  was the  Chairman  of the Board and Chief  Executive
Officer of Gruen  Marketing  Corporation,  an American  Stock  Exchange  company
involved in the nationwide  distribution  of watches and the operation of retail
factory outlet stores.  Mr. Holtzman is the Chief Executive  Officer of Jewelcor
Management, Inc.; C.D. Peacock, Inc., a prominent Chicago, Illinois retail

                                     - 19 -

<PAGE>

jewelry establishment;  and S.A. Peck & Company, a retail and mail order jewelry
company  based in  Chicago,  Illinois,  which  has  operated  a retail  internet
division for over 5 years; as well as other affiliated entities. Mr. Holtzman is
also a member of the Board of Directors of Ambanc  Holding Co., Inc., the parent
company for a $730 million bank.  Unless otherwise noted all general  statements
concerning the JMI Nominees also apply to Mr. Holtzman.

                  On December  7, 1998,  JMI  commenced  a consent  solicitation
requesting  that the  shareholders  of the Company vote for its proposals to (i)
remove  all  current  members of the  Company's  Board of  Directors  other than
Stanley I. Berger;  (ii) elect Seymour  Holtzman,  Peter R.  McMullin,  Steve R.
Tomasi, Jesse H. Choper and Deborah M. Rhem-Jackson as directors of the Company;
(iii) amend certain sections of the By-Laws of the Company;  and (iv) repeal any
By-Laws adopted by the Board of Directors  subsequent to December 11, 1995 other
than the By-Laws adopted as contemplated by the consent solicitation.

                  Based on  information  obtained from JMI's proxy  solicitation
firm,  shareholders  representing  approximately  42.8% of the total outstanding
shares of  Common  Stock of the  Company  voted in favor of JMI's  proposals  in
response to the December 1998 solicitation.

                  In response to the consent  solicitation the Company indicated
a  commitment  to sell the  Company at the highest  available  price in the near
term.  Thereafter,  JMI pursued  preliminary  discussions  with the Company with
respect to a potential acquisition.

                  JMI  indicated,   based  on  the  status  of  discussions  and
outstanding questions and issues regarding the Company,  including,  among other
things,  significant tax and other diligence items, that it was not yet prepared
to make an  unconditional  proposal to acquire the  Company.  Nevertheless,  the
Company's  investment  bankers  requested that JMI submit an immediate  proposal
subject to any  appropriate  conditions.  Accordingly,  on April 28,  1999,  JMI
submitted  to the  Company a  proposal,  subject  to certain  express  terms and
conditions,  under which JMI stated it would  explore the purchase of all of the
issued and outstanding  capital stock of the Company.  A copy of JMI's April 28,
1998 letter is annexed hereto as Annex B.

                  On May  5,  1999,  the  Special  Committee  of  the  Board  of
Directors of the Company responded to JMI's April 28, 1999 proposal.

                  On June 24, 1999,  JMI  withdrew  its April 28, 1999  proposal
based on Designs'  failure to comply with JMI's  conditions  and requests and to
provide JMI with all of the  information  that it sought in connection  with its
due  diligence.   Copies  of  Seymour  Holtzman's  correspondence  to  James  G.
Groninger,  Chairman of the Special  Committee  of the Board of Directors of the
Company,  which set forth the basis of JMI's  withdrawal  of its  proposal,  are
annexed  hereto  as Annex C and  Annex  D.  The  issues  of  concern  to JMI are
described in that  correspondence.  JMI requested a variety of  information as a
condition to proceeding with its consideration of a transaction.  In JMI's view,
the responses to those requests were unsatisfactory,  with material being denied
or delayed. In fact, the Company did not respond to

                                     - 20 -

<PAGE>

certain requests until JMI had withdrawn its acquisition proposal entirely.


                       POTENTIAL EFFECTS OF THE PROPOSALS

                  Set forth  below is a  description  of certain  provisions  of
certain  agreements  to which the  Company is a party which may be affected as a
result of the  election of the JMI  Nominees and which appear to JMI to have the
potential to materially impact the Company. This description is qualified in its
entirety by  reference to such  agreements  which have been filed by the Company
with the  Commission.  The election of the JMI  Nominees may trigger  "change of
control" provisions in certain agreements to which the Company is a party. Other
documents  or  arrangements  applicable  to the Company not  available to or not
reviewed by JMI may affect the matters described below or may be affected by the
matters contemplated by this Proxy Statement.

Credit Agreement

                  On June 4, 1998 the Company  amended  its asset based  lending
agreement  (the  "Lending  Agreement")  with  BankBoston  Retail  Finance,  Inc.
("BankBoston").  The  Lending  Agreement  allows the Company to borrow an amount
equal  to up to 65% of its  inventory.  As of ___,  1999  the  aggregate  amount
currently available to be borrowed was approximately $37 million and the Company
currently  has  an   outstanding   balance   under  the  Lending   Agreement  of
approximately $14 million.  The Lending Agreement  provides that the change of a
majority of the Board of Directors  would  constitute a change of control  which
would  constitute  an "event of default."  Upon the  occurrence  of an "event of
default"  any and all  "Liabilities"  shall  either (i)  become due and  payable
without any further act on the part of  BankBoston  or any other  lender or (ii)
become  immediately due and payable,  at the option of BankBoston without notice
or demand.  Liabilities  include,  among other things, the obligation to pay any
loan or advance and any  interest  thereon.  JMI expects to cause the Company to
seek to have  BankBoston  confirm  that no "change of control"  has  occurred or
waive the effects of any such  "change of  control."  If  BankBoston  declares a
default,  JMI will assist the Company in making other financing  arrangements to
replace the Lending  Agreement.  In this regard,  JMI has already received three
comparable proposals from financial institutions. There can be no assurance that
either of the foregoing  can be  implemented  or agreed,  or if  implemented  or
agreed, the terms on which such implementation or agreement may be reached.

Employment Agreements

                  The Company has entered into  employment  agreements  (each an
"Employment Agreement" and collectively,  the "Employment Agreements") with each
of Joel H. Reichman,  the President and Chief Executive Officer, Scott N. Semel,
Senior Vice President, General Counsel and Secretary, and Carolyn Faulkner, Vice
President and Chief Financial Officer (each an "Executive" and collectively, the
"Executives") which contain "golden parachute

                                     - 21 -

<PAGE>

provisions". The Employment Agreements provide that removal and replacement of a
majority of the Board of Directors would constitute a "change of control."

                  If, among other  things,  the Company shall fail to renew such
Executive's  Employment  Agreement within two years of a "change of control," or
if any of the Executives is terminated  without  justifiable  cause, the Company
shall upon such termination,  immediately pay such Executive, the greater of (i)
two  times  the  then  annual  salary  of such  Executive  or (ii)  1/12 of such
Executive's  then annual salary  multiplied by the number of months remaining in
the term (the "Severance  Period").  In addition,  the Company shall continue to
allow such Executive to participate,  at the Company's expense, in the Company's
health  insurance and disability  insurance  programs,  to the extent  permitted
under such  programs,  during the Severance  Period and shall pay such Executive
additional  compensation  to enable  such  Executive  to pay any tax that may be
imposed by Section 280G of the Internal Revenue Code of 1986, as amended.  Based
on  publicly  available  filings,  the  current  annual  salaries of each of Mr.
Reichman,  Mr. Semel and Ms.  Faulkner  are  $375,000,  $290,000  and  $210,000,
respectively.

Stock Options

                  Pursuant  to the  Company's  1992  Stock  Incentive  Plan,  as
amended (the "1992 Stock Incentive  Plan"),  incentive and  non-incentive  stock
options,  unrestricted and restricted stock awards and performance  share awards
may be granted to full or part time officers and other selected employees of the
Company  and its  subsidiaries.  In  addition,  the 1992  Stock  Incentive  Plan
provides that each  non-employee  director of the Company that is elected by the
stockholders  initially will be granted,  upon such election,  a stock option to
purchase  up to 10,000  shares of the  Company's  Common  Stock at the then fair
market value of the Common Stock.  The 1992 Stock  Incentive  Plan also provides
that each  non-employee  director of the Company that is re-elected to the Board
is granted, upon such re-election, a stock option to purchase up to 3,000 shares
of Common Stock at the then fair market value of the Common Stock.

                  Each stock option granted under the 1992 Stock  Incentive Plan
will  automatically  become fully  exercisable  upon a "change of control."  For
purposes of the 1992 Stock  Incentive  Plan,  the  Election of the JMI  Nominees
would constitute a "change of control." In addition,  upon a "change of control"
all  restrictions on restricted  stock are  automatically  deemed waived and the
recipients of such  restricted  stock awards shall become entitled to receipt of
the stock subject to such awards.

                  Based  on  the  Company's  proxy  statements  for  the  annual
meetings of  stockholders  for each of 1996,  1997, and 1998 the senior officers
hold options to acquire a total of 700,000  shares at prices ranging from $6.125
to $12.00 per share.

Trademark and License Agreement

                  The  Company is a party to an Amended and  Restated  Trademark
License

                                     - 22 -

<PAGE>

Agreement  (the "License  Agreement")  with Levi Strauss & Co. ("Levi  Strauss")
pursuant to which,  among other things,  Levi Strauss has granted certain rights
to use  certain  Levi  Strauss  trademarks  in  connection  with  the  Company's
business. The License Agreement purports to restrict assignments, sublicenses or
other transfers (a "transfer") by the Company of its rights or obligations under
the License Agreement without the prior written approval of Levi Strauss, and to
further provide that a "transfer" shall include any direct or indirect  transfer
of control of the Company. This is a typical provision in a license agreement.

                  The License  Agreement does not specifically  define "transfer
of control". While neither JMI nor, to its knowledge, the Company has obtained a
legal  opinion  on this  point,  JMI  believes  that  the mere  election  of new
Directors at the scheduled  expiration of their  predecessors'  stated terms, by
vote of  shareholders  at their regular annual  meeting,  should not properly be
viewed a  transfer  of  control.  (Among  other  things,  in the other  material
third-party  agreement  where a similar issue may arise,  the Company's  Lending
Agreement,  different  language  is used,  referring  to  "change"  rather  than
"transfer,"  and it is explicitly  stated that change of a majority of the Board
will be treated as such a change for  purposes of that Lending  Agreement.)  The
License  Agreement  further provides that any attempt to "transfer"  without the
prior written consent of Levi Strauss shall be void and deemed a material breach
of the license  Agreement,  which would  purport to permit Levi  Strauss,  among
other remedies  available under law, to terminate the License Agreement 120 days
after written notice is given to the Company, unless the breach is cured.

                  While  JMI does not  believe  that a  change  in the  Board of
Directors  pursuant  to a validly  authorized  shareholder  action at the annual
meeting  constitutes  a "transfer"  under the License  Agreement,  following the
filing  of  its  preliminary  proxy  material,  JMI  received  a  letter  from a
representative  of Levi  Strauss  taking the position  that  election of the JMI
Nominees would constitute such a "transfer". That letter also expressed a belief
that it was unlikely that JMI would establish a productive working  relationship
with Levi  Strauss.  JMI has  endeavored  to correct  what it  believes  to be a
misimpression  on the part of Levi Strauss  which it believes to have formed the
basis of this communication which appears to reflect the  mischaracterization by
the Company's present management of the process of JMI's discussions  concerning
a possible  acquisition of the Company last spring, JMI will continue to address
this subject with Levi Strauss as appropriate  with a view to maintaining a good
relationship   between  the  Company  and  Levi  Strauss.   JMI  recognizes  the
possibility  that  issues  raised  (inaccurately,   in  JMI's  view)  about  the
discussions  earlier this year regarding a potential  acquisition of the Company
and   communications   relating  to  that   process  may  concern  and  distract
shareholders.  Accordingly,  in  addition  to seeking  to address  any matter of
concern  to Levi  Strauss,  JMI  has  taken  the  step  of  withdrawing  Seymour
Holtzman's  name as a nominee for election to the Company's  Board.  If elected,
the JMI Nominees  would seek to have Levi Strauss  confirm that no "transfer" or
breach has occurred or, given the position already stated,  waive the occurrence
of any  "transfer"  or  breach.  Especially  given the letter  received  by JMI,
however,  there can be no assurance that Levi Strauss would so agree and, if (i)
it were ultimately  determined  that a "transfer" and breach had occurred,  (ii)
such breach were not cured within the requisite time period and (iii) Levi

                                     - 23 -

<PAGE>

Strauss  were to  ultimately  terminate  the License  Agreement,  the  Company's
business  could be materially  adversely  effected.  Of course,  any sale of the
Company that might  emerge in the future  (like any sale the Company  might have
proceeded with last spring) would likely involve a transfer of control under the
Levi  Strauss  agreement,  and any such  transfer  without the  approval of Levi
Strauss could have the same sort of material negative impact on the Company. The
JMI Nominees  would not expect that a potential  acquiror would wish to complete
an acquisition of the Company without the approval of Levi Strauss.


                           VOTING AND PROXY PROCEDURES

                  The  presence  in  person  or by  proxy of a  majority  of the
outstanding  shares of the Common  Stock will  constitute a quorum at the Annual
Meeting.  Each outstanding share of Common Stock is entitled to one vote on each
matter  properly  presented at that meeting and a majority of the votes properly
cast that  meeting  will be required to approve any  proposal  presented  at the
Annual Meeting, with the exception of the election of directors.

                  Directors  of the Company  are  elected by a plurality  of the
votes cast by the  stockholders  entitled to vote at a meeting at which a quorum
is present. A plurality means that the nominees with the largest number of votes
are elected as directors,  up to the maximum number of directors to be chosen at
the meeting. Consequently, election of the JMI Nominees requires the affirmative
vote of a plurality  of the votes cast in the  election  at the Annual  Meeting,
assuming a quorum is present or otherwise represented at the Annual Meeting.

                  Shares of Common  Stock that  reflect  abstentions  or "broker
non-votes" (i.e.,  shares represented at the meeting held by brokers or nominees
as to which  instructions  have not been received from the beneficial  owners or
persons  entitled  to vote such  shares and with  respect to which the broker or
nominee  does not have  discretionary  voting power to vote such shares) will be
counted  for  purposes  of  determining  whether  a quorum  is  present  for the
transaction of business at the Annual Meeting. In addition,  abstentions will be
treated as votes cast against a particular  proposal while broker non-votes will
have no impact on the outcome of the vote on a particular proposal. With respect
to the  election  of the JMI  Nominees as  directors,  votes may only be cast in
favor of or withheld from the JMI Nominees;  there is no ability to abstain.  In
addition, broker non-votes will have no effect on the outcome of the election of
JMI Nominees as directors.

                  If no directions  are given and the signed WHITE PROXY CARD is
returned,  the attorneys-in-fact  appointed in the proxy will vote the shares of
Common  Stock  represented  by that WHITE PROXY CARD FOR the election of the JMI
Nominees and FOR the proposal to terminate the Poison Pill.

                  Stockholders  of  record as of the  close of  business  on the
Record Date will be entitled to vote at the Annual Meeting.

                                     - 24 -

<PAGE>

                  At the Annual Meeting,  five Directors are to be elected for a
term expiring at the 2000 annual  meeting and until their  successors  have been
duly  elected  and  qualified.  JMI is  soliciting  your proxy in support of the
election of the JMI Nominees. If you wish to vote for the JMI Nominees by proxy,
you must submit the WHITE PROXY CARD furnished to you by JMI and must NOT submit
the Board of Directors' Proxy Card. A stockholder may not submit a proxy card to
vote for both the JMI  Nominees and the  Company's  nominees.  If a  stockholder
submits both a WHITE PROXY CARD and the  Company's  Proxy Card,  only the latest
dated proxy will be counted.

                                    IMPORTANT

                  JMI REQUESTS  THAT YOU DO NOT VOTE ON OR RETURN TO THE COMPANY
ANY  PROXY  CARD  PROVIDED  TO YOU BY THE  COMPANY,  EVEN  TO VOTE  AGAINST  THE
INCUMBENT BOARD'S SLATE OF NOMINEES. RETURNING ANY PROXY CARD PROVIDED TO YOU BY
THE COMPANY  COULD  REVOKE THE WHITE PROXY CARD THAT YOU SIGN,  DATE AND SEND TO
JMI.

                  Any  stockholder  giving  a proxy  may  revoke  it at any time
before it is voted by attending the Annual  Meeting and voting his or her shares
of the  Company's  Common  Stock in  person,  by  giving  written  notice to the
Secretary of the Company at 66 B Street,  Needham,  Massachusetts  02494 stating
that the proxy has been revoked, or by delivery of a proxy bearing a later date.

                  An executed  proxy card may be revoked at any time by marking,
dating,  signing and  delivering a written  revocation  before the time that the
action authorized by the executed proxy becomes  effective.  A revocation may be
in any written  form validly  signed by the record  holder as long as it clearly
states the intention to revoke. Delivery of a later proxy card which is properly
completed  will also  constitute a revocation  of an earlier  proxy.  Although a
revocation  is effective if delivered to the Company,  JMI requests  that either
the original or  photostatic  copies of all  revocations of proxies be mailed or
delivered to D.F. King & Co.,  Inc., at the address set forth below,  so that it
will be aware of all revocations and can more accurately determine which proxies
that have been received are valid.

                              D.F. King & Co., Inc.
                           77 Water Street, 20th Floor
                               New York, NY 10005
                             Toll Free: 800-290-6424
                  Banks and Brokers call collect: 212-269-5550


                  STOCKHOLDERS OF RECORD ON THE RECORD DATE ARE ELIGIBLE TO VOTE
ON THE MATTERS  DISCUSSED  ABOVE.  ANYONE OWNING SHARES OF THE COMPANY'S  COMMON
STOCK BENEFICIALLY (BUT NOT OF RECORD), SUCH

                                     - 25 -

<PAGE>

AS A PERSON  WHOSE  OWNERSHIP  OF  SHARES IS  THROUGH  A  BROKER,  BANK OR OTHER
FINANCIAL INSTITUTION, SHOULD CONTACT THAT BROKER, BANK OR FINANCIAL INSTITUTION
WITH  INSTRUCTIONS  TO EXECUTE  THE WHITE  PROXY CARD ON HIS OR HER BEHALF OR TO
HAVE THE BROKER, BANK OR FINANCIAL INSTITUTION'S NOMINEE EXECUTE THE WHITE PROXY
CARD.

                      SOLICITATION OF PROXIES AND EXPENSES

                  Proxies  may be  solicited  by JMI and by its  agents by mail,
telephone,  telegraph and personal  solicitation.  Banks,  brokerage  houses and
other  custodians,  nominees and fiduciaries  will be requested to forward proxy
solicitation  material  to the  beneficial  owners  of  Common  Stock  that such
institutions hold of record. The JMI Nominees, as well as Mr. McMullin, together
with employees and advisers of JMI and its  affiliates,  may  participate in the
solicitation of proxies.

                  JMI has  retained  D.F.  King & Co.,  Inc. to assist it in the
solicitation of proxies and for related services.  Approximately 20 employees of
D.F.  King & Co., Inc.  will engage in the  solicitation.  JMI has agreed to pay
D.F.  King & Co.,  Inc.  an  estimated  fee of up to  $30,000  and has agreed to
reimburse it for its reasonable  out-of-pocket  expenses.  D.F. King & Co., Inc.
will solicit proxies for the Annual Meeting from  individuals,  brokers,  banks,
nominees  and  other  institutional   holders.  JMI  estimates  that  its  total
expenditures relating to this proxy solicitation,  including fees of D.F. King &
Co., will be  approximately  $________.  Total  expenditures to date relating to
this proxy solicitation have been approximately $2,000.

                  The  entire  expense  of  preparing  and  mailing  this  Proxy
Statement and the total  expenditures  relating to the  solicitation  of proxies
(including, without limitation, costs, if any, related to advertising, printing,
fees of attorneys,  financial advisors,  solicitors,  consultants,  accountants,
public relations, transportation and litigation) will be borne by JMI.

                  JMI  expects to seek  reimbursement  from the  Company for its
expenses in  connection  with this proxy  solicitation  if the JMI  Nominees are
elected to the Board of  Directors.  This  request  will not be  submitted  to a
stockholder vote.


                             ADDITIONAL INFORMATION

                  Reference is made to the Proxy Statement that JMI expects will
be filed by the Board of Directors of the Company for information concerning the
Common Stock  (including the number of issued and  outstanding  shares as of the
Record  Date),  beneficial  ownership of Common Stock by, and other  information
concerning,  the Company's management and directors,  the Company's  independent
public  accountants,  the principal  holders of Common Stock and  procedures for
submitting proposals for consideration at the 1999 Annual Meeting.


                                     - 26 -

<PAGE>

                  Stockholders  are referred to the  Company's  Proxy  Statement
with respect to the  compensation  and  remuneration  paid and payable and other
information  related  to  the  Company's  officers  and  directors,   beneficial
ownership  of  the  Company's  securities  and  the  procedures  for  submitting
proposals for  consideration  at the 2000 annual meeting of the  stockholders of
the Company.

                  Stockholders  of the  Company are not  entitled  to  appraisal
rights in connection with the matters set forth in this Proxy Statement.

                  Except as otherwise noted herein,  the information  concerning
the Company has been taken from or is based upon documents,  and records on file
with the  Securities  and  Exchange  Commission  and  other  publicly  available
information.  JMI does not take  responsibility for the accuracy or completeness
of the information  contained in such documents and records,  or for any failure
by the Company to disclose  events that may affect the  significance or accuracy
of any such information.

                  Time is  critically  short.  Please  sign,  date  and mail the
enclosed WHITE PROXY CARD today in the envelope provided. Only your latest dated
Proxy Card will count.

                  If you have any  questions  about giving your proxy or require
assistance in voting your shares of Common Stock, please call:

Seymour Holtzman                                Richard Huffsmith
Jewelcor Companies                              Jewelcor Companies
100 North Wilkes-Barre Boulevard       or       100 North Wilkes-Barre Boulevard
Wilkes-Barre, PA 18702                          Wilkes-Barre, PA 18702
Phone: (800) 880-6972                           Phone: (800) 880-6972


                                                JEWELCOR MANAGEMENT, INC.


August _______, 1999


                                     - 27 -

<PAGE>

                                     ANNEX A

                   TRANSACTIONS IN DESIGNS, INC. COMMON STOCK
                             BY JMI AND JMI NOMINEES

   The following table sets forth information with respect to all purchases of
Common  Stock of the  Company by JMI  during  the past two years.  Except as set
forth below, to the knowledge of JMI, no participant in this solicitation or JMI
Nominee has  purchased  or sold  securities  of the Company  within the past two
years.


JEWELCOR MANAGEMENT, INC.

Trade Date                 Number of Shares Purchased               Total Cost
- ----------                 --------------------------               ----------
 10/26/98                            50,000                         $36,765.00
 11/9/98                            225,000                        $164,265.00
 11/10/98                           166,700                        $105,036.00
 11/17/98                           600,000                        $330,015.00
 11/30/98                           528,500                        $340,897.50

Please see the section titled  "Information  about JMI" in this Proxy  Statement
for information regarding the relationship between JMI, Mr. Seymour Holtzman and
certain other persons.


                                     - 28 -

<PAGE>

                                  FORM OF PROXY

                                  DESIGNS INC.

                         ANNUAL MEETING OF STOCKHOLDERS

         THIS PROXY IS SOLICITED ON BEHALF OF JEWELCOR MANAGEMENT, INC.
     FOR THE ANNUAL MEETING OF STOCKHOLDERS TO BE HELD ON SEPTEMBER 22, 1999

         The   undersigned   stockholder  of  Designs,   Inc.   hereby  appoints
____________________ and _________________,  and each of them with full power of
substitution and to each substitute  appointed  pursuant to such power, as proxy
or proxies,  to cast all votes,  as  designated  hereon,  which the  undersigned
stockholder  is entitled to cast at the Annual  Meeting of the  Stockholders  of
Designs,  Inc. to be held at 1:00 p.m.  local time on September 22, 1999, at One
Post  Office  Square,   Boston,   Massachusetts  02109,  and,  at  any  and  all
adjournments and  postponements  thereof,  with all powers which the undersigned
would possess if personally  present (i) as designated below with respect to the
matters  set forth  below and  described  in the  accompanying  Notice and Proxy
Statement,  and (ii) in their discretion with respect to any other business that
may properly come before the Annual Meeting. The undersigned  stockholder hereby
revokes any proxy or proxies  heretofore  given by the undersigned to others for
such Annual Meeting.

         THIS PROXY WHEN  PROPERLY  EXECUTED AND  RETURNED  WILL BE VOTED IN THE
MANNER  DIRECTED BY THE UNDERSIGNED  STOCKHOLDER.  IF NO DIRECTION IS MADE, THIS
PROXY WILL BE VOTED (1) FOR THE  ELECTION OF ALL  NOMINEES  LISTED IN PROPOSAL 1
AND (2) FOR PROPOSAL 2.

                              PLEASE ACT PROMPTLY.
            PLEASE SIGN AND DATE THE REVERSE SIDE OF THIS PROXY CARD
                  AND RETURN IT IN THE ENCLOSED ENVELOPE TODAY


1.       ELECTION OF DIRECTORS:  To elect the nominees for director  below for a
         term of one year;

         FOR all nominees listed below   |_|           WITHHOLD AUTHORITY   |_|
         (except as marked to the contrary below)      to vote for all nominees
                                                       listed below

         (INSTRUCTION: To withhold authority to vote for any individual nominee,
         strike a line through the nominee's name in the list below.)

         John J. Schultz                    Robert L. Patron
         Jeremiah P. Murphy, Jr.            Jesse H. Choper
         Joseph Pennacchio


2.       Jewelcor  Management,  Inc.'s  proposal to  terminate  the  Shareholder
         Rights Agreement, dated as of May 1, 1995.

                  FOR |_|             AGAINST |_|          ABSTAIN |_|

<PAGE>

         This proxy may be revoked  prior to the time it is voted by  delivering
to the Secretary of the Company either a written revocation or a proxy bearing a
later date or by appearing at the Annual Meeting and voting in person.

                                       Dated:_________________________________

                                       Signature:_____________________________

                                       Signature:_____________________________

                                       Title:_________________________________

                                       Please date and sign here exactly as name
                                       appears hereon. When signing as attorney,
                                       administrator,  trustee or guardian, give
                                       full  title as such;  and when  stock has
                                       been  issued  in the  name of two or more
                                       persons, all must sign.





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