DESIGNS INC
DEFN14A, 1999-09-03
FAMILY CLOTHING STORES
Previous: STRONG SHORT TERM BOND FUND INC, 497J, 1999-09-03
Next: DELAWARE GROUP PREMIUM FUND INC, N-30D, 1999-09-03




                                 Proxy Statement

                                  SCHEDULE 14A
                                 (Rule 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934
                                (Amendment No. 3)

Filed by the Registrant | |

Filed by a party other than the Registrant |X|

Check the appropriate box:
|  | Preliminary proxy statement    |_| Confidential, for Use of the Commission
                                        Only (as permitted by Rule 14a-6(e)(2))

|X| Definitive proxy statement
|_| Definitive additional materials
|_| Soliciting material pursuant to Rule 14a-11(c) or Rule 14a-12

                                  DESIGNS, INC.

                (Name of Registrant as Specified in Its Charter)

                            JEWELCOR MANAGEMENT, INC.

    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of filing fee (Check the appropriate box):
      |X| No fee required.
      |_| Fee  computed on table below per Exchange  Act Rules  14a-6(i)(1)  and
          0-11.

      (1) Title of each class of securities to which transaction applies:

      (2) Aggregate number of securities to which transaction applies:

      (3) Per unit  price  or other  underlying  value of  transaction  computed
          pursuant to Exchange Act Rule 0-11:

      (4) Proposed maximum aggregate value of transaction:


<PAGE>


      (5) Total fee paid:

      |_| Fee paid previously with preliminary materials.

      |_| Check box if any part of the fee is offset as provided by Exchange Act
          Rule  0-11(a)(2)  and identify the filing for which the offsetting fee
          was paid  previously.  Identify  the previous  filing by  registration
          statement number, or the form or schedule and the date of its filing.

      (1) Amount Previously Paid:

      (2) Form, Schedule or Registration Statement No.:

      (3) Filing Party: Jewelcor Inc.

      (4) Date Filed: September 3, 1999


                                     - 2 -
<PAGE>


                         ANNUAL MEETING OF STOCKHOLDERS
                       OF DESIGNS, INC. ON OCTOBER 4, 1999

                               PROXY STATEMENT OF
                            JEWELCOR MANAGEMENT, INC.
                   IN OPPOSITION TO THE BOARD OF DIRECTORS OF
                                  DESIGNS, INC.
              AND IN SUPPORT OF PROPOSAL TO TERMINATE "POISON PILL"

TO ALL STOCKHOLDERS OF DESIGNS, INC.:

         This Proxy  Statement and the  accompanying  WHITE PROXY CARD are being
furnished by Jewelcor  Management,  Inc., a Nevada corporation  ("JMI"),  to the
stockholders  of Designs,  Inc.,  a Delaware  corporation  (the  "Company"),  in
connection  with the  solicitation  of  proxies  to be used at the  1999  annual
meeting of the stockholders of the Company and any adjournments or postponements
thereof (the "Annual  Meeting").  JMI understands that the Company plans to hold
the Annual  Meeting  on  October  4, 1999 at 11:00  A.M.  local time at One Post
Office Square, Boston, Massachusetts 02019.

         JMI is soliciting your proxy (i) to elect John J. Schultz,  Jeremiah P.
Murphy,  Jr., Joseph Pennacchio,  Robert L. Patron and Jesse H. Choper (the "JMI
Nominees")  to the Board of Directors  of the Company at the Annual  Meeting and
(ii) to adopt JMI's  proposal to  terminate  the  Company's  Shareholder  Rights
Agreement,  commonly  known as a "Poison Pill," dated as of May 1, 1995, and all
amendments thereto (the "Poison Pill"). JMI is proposing a slate of nominees for
the Board of  Directors  because  it  believes  a new Board is needed to seek to
reverse the Company's decline and pursue ways to enhance  shareholder  value. It
believes  termination  of the  Company's  Poison Pill is in the best interest of
shareholders,  among other things because, in JMI's opinion,  many institutional
investors  may view a poison  pill as having a  negative  effect on the price of
stock.  Each  director of the Company will be elected for a term of one (1) year
expiring  at the 2000  annual  meeting,  each until  their  successors  are duly
elected and qualified.

         According to the  definitive  proxy  statement  filed by the  Company's
management,  the current  Board of Directors  has  determined  that the Board of
Directors to be elected at the Annual  Meeting,  which  previously  included six
members,  shall  consist  of only  five  members,  and that  one of the  present
directors, Stanley Berger, will not be nominated for re-election.

         If they are elected to the Board,  the five current JMI Nominees intend
to vote to expand the Board to six members  and elect Peter R.  McMullin to fill
the resulting  vacancy.  In addition,  if they are elected to the Board, the JMI
Nominees  intend to contact Mr. Berger and seek to invite him to join the Board.
Mr. Berger is the Founder, current Chairman of the Board of Directors and former
Chief Executive Officer of the Company.  Although there can be no assurance that
Mr. Berger would agree to serve as a member of the Board of Directors if asked,


<PAGE>


JMI believes  that Mr.  Berger's  continued  involvement  with the Company would
benefit the shareholders.

         JMI understands that the Company has fixed August 5, 1999 as the record
date (the  "Record  Date") for the  determination  of  stockholders  entitled to
notice  of, and to vote at, the Annual  Meeting.  According  to the  information
supplied  by the  Company's  transfer  agent,  as of the Record  Date there were
15,977,952 shares of Common Stock outstanding.

            YOUR VOTE IS IMPORTANT - VOTE FOR EACH OF JMI's PROPOSALS

         Carefully  review this Proxy  Statement  and the  enclosed  WHITE PROXY
CARD. No matter how many or how few shares of Common Stock you own, YOUR VOTE IS
IMPORTANT.  Please  vote FOR the  election  of the JMI  Nominees to the Board of
Directors and FOR the proposal to terminate the Poison Pill by so indicating and
by signing,  dating and  promptly  mailing the WHITE PROXY CARD in the  enclosed
postage-paid envelope.

         This  Proxy  Statement  is first  being sent or given to holders of the
Company's Common Stock on or about September 3, 1999.

                                 VERY IMPORTANT

         JMI REQUESTS THAT YOU DO NOT VOTE ON OR RETURN TO THE COMPANY ANY PROXY
CARD PROVIDED TO YOU BY THE COMPANY,  EVEN TO VOTE AGAINST THE INCUMBENT MEMBERS
OF THE BOARD OF  DIRECTORS.  RETURNING  ANY PROXY  CARD  PROVIDED  TO YOU BY THE
COMPANY  COULD  REVOKE  THE  PROXY  CARD  THAT YOU  SIGN,  DATE AND SEND TO JMI.
REMEMBER - ONLY YOUR LATEST DATED PROXY CARD WILL COUNT AT THE MEETING!

                   DO NOT SEND ANY PROXY CARD TO THE COMPANY!

         If you own shares of Common Stock and the stock  certificate is in your
name, please vote FOR the election of the JMI Nominees to the Board of Directors
and FOR the proposal to terminate  the Poison Pill by marking,  signing,  dating
and mailing the WHITE PROXY CARD only.

         If you own shares of Common Stock,  but your stock  certificate is held
for you by a brokerage firm, bank or other  institution,  it is very likely that
the stock  certificate is actually in the name of that brokerage  firm,  bank or
other institution. If so, only that entity can execute



                                     - 2 -
<PAGE>


a Proxy Card and vote your shares of Common Stock.  The brokerage firm, bank, or
other  institution  holding  the shares of Common  Stock for you is  required to
forward proxy materials to you and to solicit your  instructions with respect to
the  granting of proxies.  It cannot vote your shares of Common  Stock unless it
receives your  instructions.  IF A BROKERAGE FIRM, BANK, OR OTHER INSTITUTION IS
HOLDING SHARES OF COMMON STOCK FOR YOU, PLEASE INSTRUCT THAT ENTITY TO VOTE SUCH
SHARES FOR THE ELECTION OF THE JMI  NOMINEES TO THE BOARD OF  DIRECTORS  AND FOR
THE PROPOSAL TO TERMINATE THE POISON PILL BY SIGNING,  DATING AND MAILING TO JMI
ON YOUR  BEHALF  THE WHITE  PROXY  CARD  PROMPTLY.  JMI URGES YOU TO  CONFIRM IN
WRITING  YOUR  INSTRUCTIONS  TO THE PERSON  RESPONSIBLE  FOR YOUR ACCOUNT AND TO
PROVIDE A COPY OF THOSE  INSTRUCTIONS  TO JMI IN CARE OF D.F.  KING & CO.,  INC.
("D.F.KING")  AT THE  ADDRESS  SET FORTH  BELOW SO THAT JMI WILL BE AWARE OF ALL
INSTRUCTIONS  GIVEN  AND CAN  ATTEMPT  TO  ENSURE  THAT  SUCH  INSTRUCTIONS  ARE
FOLLOWED.

         Any  stockholder  giving a proxy may revoke it at any time before it is
voted by  attending  the Annual  Meeting  and voting his or her shares of Common
Stock in person,  by giving written notice to the Secretary of the Company at 66
B Street, Needham,  Massachusetts 02194 stating that the proxy has been revoked,
or by delivery of a proxy bearing a later date.

         IF YOU HAVE ALREADY  RETURNED THE PROXY CARD  SUPPLIED BY THE COMPANY'S
BOARD OF DIRECTORS,  YOU HAVE EVERY RIGHT TO CHANGE YOUR VOTE BY SIGNING, DATING
AND RETURNING THE WHITE PROXY CARD.

         If you have any  questions  about  executing  your WHITE  PROXY CARD or
require assistance, please contact:

                              D.F. King & Co., Inc.
                           77 Water Street, 20th Floor
                               New York, NY 10005
                            Toll Free: (800) 290-6424
                 Banks and Brokers call collect: (212) 269-5550


                                     - 3 -
<PAGE>

                              INFORMATION ABOUT JMI

         JMI is a major stockholder of the Company which, as of the date of this
Proxy  Statement,  is the beneficial  owner of 1,570,200 shares of the Company's
Common Stock (or approximately  9.9% of the shares issued and  outstanding).  It
intends to vote its  shares FOR the  election  of the JMI  Nominees  and FOR the
proposal to terminate the Poison Pill.

         JMI is a wholly  owned  subsidiary  of Jewelcor,  Inc., a  Pennsylvania
corporation  ("JI"),  which is a wholly owned subsidiary of S.H. Holdings,  Inc.
("SH"). Seymour Holtzman and Evelyn Holtzman,  husband and wife, own, as tenants
by the entirety,  a controlling  interest of SH. The principal businesses of JMI
and its related  companies are the  ownership  and  operation of upscale  retail
jewelry  stores,  the ownership of  commercial  real estate and  investment  and
management  services.  Mr.  Holtzman  is the  Chairman  of the  Board  and Chief
Executive  Officer  of each of JMI,  JI and SH.  The  business  address  and the
address of the  principal  executive  offices  of JMI is 100 North  Wilkes-Barre
Blvd., 4th Floor, Wilkes-Barre, Pennsylvania 18702.

         Seymour Holtzman was originally among the individuals  nominated by JMI
for election to the Board of Director at the Annual Meeting.  In order to reduce
the potential for  distraction  from what JMI sees as the major problems  facing
the Company,  JMI took the step of withdrawing Mr.  Holtzman's name as a nominee
and instead nominated Jesse H. Choper, a distinguished  professor of law already
named in JMI's proxy material as a proposed  addition to the Board following the
Annual  Meeting.  Mr.  Holtzman  remains a participant in the  solicitation  and
certain  information   regarding  Mr.  Holtzman  appears  under  "Certain  Other
Information Regarding JMI and the JMI Nominees" below.

         Additional  information  about  JMI and the JMI  Nominees  is set forth
under the heading "Certain Other Information Regarding JMI and The JMI Nominees"
below and in Annex A attached to this Proxy  Statement.  JMI has no present plan
or intention to buy any additional Common Stock. However, JMI reserves the right
to purchase additional Common Stock in the future if circumstances change.


                                     - 4 -
<PAGE>


                          REASONS FOR THIS SOLICITATION

             Since Joel  Reichman  took over as President and CEO of the Company
in December 1994, shareholders have watched the value of their investment in the
Company  steadily  erode.  Under the leadership of Joel Reichman and the current
members of the Board of Directors,  the Company has suffered approximately $78.3
million in operating  losses and alarming  decreases  in both  comparable  store
sales and stock price.  The Company  belongs to you, the  stockholders,  and you
must decide who should lead it. Don't let the Company's  management distract you
with  unfulfilled  promises and personal  attacks on  stockholders  who question
management's performance. JMI believes that the real issue is the 83% decline in
the Company's stock price since January 1995 and the Company's  losses totalling
approximately $78.3 million over the last two and a half years. In JMI's opinion
Joel Reichman and the current Board of Directors  should be held responsible for
the performance of the Company under their management.

             Do you want to keep the current  Board of Directors  and  executive
management with the following  performance  record,  as publicly reported in the
Company's public filings and statements? We don't think you should.

             $58 MILLION DETERIORATION IN CASH POSITION SINCE JOEL REICHMAN TOOK
             OVER

         o   When  Joel  Reichman  replaced  Stanley  Berger as  President,  the
             Company had  approximately  $38 million in cash and investments and
             no bank debt.  Now, under the reign of Joel  Reichman,  the Company
             has over $23 million in bank debt (including $2.3 million  borrowed
             just three months ago to fund a trust to provide  potential  future
             payments for Joel Reichman and other members of senior  management)
             and only approximately $4.2 million in cash.

             HUGE OPERATING LOSSES

         o   Over the last two fiscal years and the first two fiscal quarters of
             1999, the Company has suffered enormous  operating losses totalling
             approximately  $78.3 million,  or $4.90 per share.  The Company has
             sustained  operating  losses for ten  straight  quarters  and these
             losses are continuing. See graph on page 5A.


                                     - 5 -
<PAGE>


             Designs, Inc. has gone from a highly profitable retail
           organization to a disaster during Joel Reichman's tenure.

                            OPERATING INCOME (LOSS)

                    [THE FOLLOWING TABLE REPRESENTS A GRAPH]

                               28-Jan-95 3-Feb-96 1-Feb-97 31-Jan-98 30-Jan-99
Operating Income (Loss) ($000)   27531     15545    9890     -46179    -30386

In December 1994,
Joel Reichman takes
over as CEO from Stanley Berger


                                       5a
<PAGE>


             STOCK PRICE PLUMMETS

  o      Since Joel Reichman became President and CEO, the Company's stock price
         has dropped from $7.75 on January 28,  1995,  to $1.313 at the close of
         business  on August 30,  1999,  a decline of  approximately  83%.  This
         decline  occurred  during a period in which the stock market  generally
         has achieved unprecedented increases in value. See graph on page 6A.

                                [GRAPHIC OMITTED]

             GROSS MARGINS FALL SIGNIFICANTLY

         o   Since Joel  Reichman  became  President  and CEO,  the  Company has
             experienced a  substantial  erosion in its gross  margins.  For the
             fiscal year ended January 28, 1995, the Company's  gross margin was
             31.6%,  compared to 21% for the fiscal year ended January 30, 1999,
             a decrease of 33%.


                                     - 6 -
<PAGE>


                      While the DJ Apparel Retailing Index
                  has outperformed the DJ Equity Market Index,
                      Designs, Inc. has steadily declined.

     52-Week High: 3.13  April 29, 1999   52-Week Low: 0.13 October 9, 1998

                          Five Year Price Performance

                               [GRAPHIC OMITTED]


                                       6a
<PAGE>



             SALES DECLINE DRAMATICALLY

  o      Since  February  3,  1996,  the  Company's  annual  sales  have  fallen
         precipitously  from $301,074,000 to $201,634,000,  a 33% decline during
         one of the most robust  periods of economic  growth in recent  history,
         and comparable store sales within the Company have also decreased.  The
         losing trend continues - the Company's comparable store sales were:

         o down 10% in April 1999,

         o down 2.6% in May 1999,

         o down 3% in June 1999,

         o down 11.2% in July 1999,  despite the fact that U.S.  retail    sales
           generally  at stores open at least one year rose by 6.7% in July 1999
           according  to the  Lehman  Brothers  Inc. "Same Store Sales Index",

         o down 4% in August 1999.

         SUBSTANTIAL DECREASE IN NET WORTH

  o      The decrease in the Company's net worth since Joel Reichman  became CEO
         has been  approximately  $32.9 million,  or more than 33%. JMI believes
         that Joel  Reichman and the current  Board of Directors  should be held
         responsible  for the  Company  going from being  highly  profitable  to
         enormously unprofitable,  and from being a financially sound company to
         where it is today.  Rather than replacing members of senior management,
         the  Board of  Directors  continues  to  retain  the same  highly  paid
         individuals  who, in JMI's view,  have caused the  Company's  financial
         deterioration.

                      WHAT HAS THE BOARD OF DIRECTORS DONE
                       WHILE STOCKHOLDER VALUE HAS ERODED?

         While  stockholder  value has  plummeted  under the  leadership of Joel
Reichman and the current Board of Directors,  the Company's management continues
to receive salaries and executive benefits at the same levels.

         Moreover, the current Directors,  with the exception of Stanley Berger,
own less than 1% of the outstanding  Common Stock, and a substantial  portion of
the Directors' small ownership was given to them by the Company as director fees
at no cost to them. After losing  approximately  $78.3 million in the past 2 1/2
years,  JMI must ask how a  responsible  Board of  Directors  can fail to make a
change in senior management. JMI believes part of the answer is


                                     - 7 -
<PAGE>


that these Directors do not share your financial stake in the Company.  With the
exception of Stanley  Berger,  who has not been nominated for  re-election,  the
Board of  Directors  and senior  management  have very  little  invested  in the
Company.

             DIRECTORS RECENTLY ALLOCATE $3.4 MILLION TO BENEFIT MANAGEMENT

         o   Directors  Borrow $2.3  Million To Benefit  Joel  Reichman  and Two
             Other  Executives.  With  the  stated  justification  of  retaining
             certain  members  of  senior  management,  the  Board of  Directors
             borrowed  $2.3  million  in May to fund a Trust for the  benefit of
             Joel  Reichman  and two other  members  of senior  management.  The
             Trust,  which was created to pay for "golden  parachutes"  for Joel
             Reichman,  Scott Semel,  and Carolyn Faulkner and for other unknown
             items,  has caused the  Company to incur  interest  costs which JMI
             estimates will amount to approximately $15,000 per month or $90,000
             for the initial six month period. These expenses do not include the
             additional costs of establishing  and maintaining the Trust,  which
             are unknown at this time. As far as JMI can determine,  the Company
             has  failed  to file the Trust  with the  Securities  and  Exchange
             Commission  or  fully  disclose  the  terms  of  the  Trust  to the
             shareholders.

         o   $1.1  Million  For Other  Executives.  In April  1999,  the Company
             disclosed that it had recently  entered into additional  agreements
             with "key  associates"  under  which they could  receive as much as
             $1.1 million from the Company under certain circumstances.

         o   Based on the current market  capitalization  of the Company,  under
             these  arrangements  management could receive amounts totaling more
             than 13% of the total current market capitalization.

             EXECUTIVES  RETAIN SALARIES AND PERQUISITES WHILE SHAREHOLDER VALUE
             DROPS

         o   Despite the Company's  financial  woes and the enormous  decline in
             stock price, the Company's executives still maintain the same level
             of salaries, perquisites and amenities. Examples include:

             o Joel Reichman's $375,000 annual salary

             o Scott Semel's $290,000 annual salary

             o Carolyn Faulkner's $210,000 annual salary

             o The value of the vehicles  owned by the Company (not counting the
               additional   vehicles   leased  by  the  Company)  has  increased
               approximately 400% from $79,000 in 1994 to approximately $356,000
               in 1998,  while  overall sales have declined by $100 million over
               the same period.


                                     - 8 -
<PAGE>

         COMPANIES  CONTROLLED  BY  DIRECTORS  GRONINGER  AND  MANUEL  PROFIT IN
         TRANSACTIONS WITH COMPANY

o        In 1994 and 1995,  the  Company  paid  $432,000  to a division of Cygne
         Design, Inc. ("Cygne"),  a troubled private label apparel manufacturer,
         for  merchandise  to be  sold  by the  Company  through  its  new,  and
         unsuccessful,  Boston  Trader  label.  The Boston  Trader  product line
         resulted in over $25 million in losses for the  Company.  Cygne's  only
         directors are Bernard Manuel and James  Groninger,  both members of the
         Company's Board of Directors and of the Special  Committee created with
         the stated purpose of enhancing  shareholder  value.  Bernard Manuel is
         the principal  shareholder  and chief executive  officer of Cygne,  and
         James Groninger is also a Cygne shareholder.

o        James  Groninger,  a Director of the Company,  is also the President of
         The BaySouth  Company.  The Company has reported  that it paid BaySouth
         Company  $29,000 in connection with the adoption of its Poison Pill, in
         addition to whatever legal or other work was done to prepare this legal
         document.

MANAGEMENT'S RECENT STOCK TRADING

         On December 8, 1998 Carolyn  Faulkner,  the Company's  Chief  Financial
Officer,  or her husband  purchased 12,000 shares of the Company's Common Stock,
and on December 9, 1998 the Company's  Controller  purchased 1,000 shares of the
Company's Common Stock. Two weeks earlier,  on November 23, 1998, Joel Reichman,
President and Chief Executive Officer, and Scott Semel, Executive Vice President
and General  Counsel,  purchased 10,000 and 5,000 shares of the Company's Common
Stock, respectively, at prices of $0.88 to $0.94 per share.

         On December 11, 1998,  the Company  issued a press  release  announcing
that "its Board of  Directors  has formed a  committee  of  independent  outside
directors to consider the Company's strategic alternatives, including a possible
sale of the Company,  with a view towards  maximizing  stockholder  value in the
near term. The Company has retained Shields & Company, Inc. in this regard."

         Information  regarding the Company's  results of operations,  financial
condition,  management  benefits and similar matters is taken from the Company's
public filings and press  releases,  including its Form 10-K's,  Form 10-Q's and
Proxy Statements.  Information  regarding  directors'  interests in transactions
with the Company and trading in Company stock by the Company's officers is taken
from the same sources.




                                     - 9 -
<PAGE>

         JMI'S STRATEGY TO SEEK ENHANCED SHAREHOLDER VALUE

If the JMI Nominees  are elected as  Directors  of the  Company,  they intend to
immediately  take steps seeking to enhance  shareholder  value,  including those
summarized  below. Of course,  there can be no assurance that any of those steps
will ultimately be successful or will necessarily enhance shareholder value.

         o   Seek to  Reduce  Overhead  - The JMI  Nominees  intend to cause the
             Company  to  engage  the  services  of the  public  accounting  and
             consulting  firm of Deloitte & Touche,  LLP to assist in developing
             strategies  to  reduce  overhead  so that  the  Company  can seek a
             sustainable  competitive advantage.  Although the JMI Nominees have
             not pursued this with  Deloitte & Touche in this  regard,  based on
             their preliminary  review of publicly  available  information about
             the Company and the retail sales and other  business  experience of
             many of the JMI  Nominees,  they  expect  that  possible  areas  of
             savings could include the following:

             1.   Substantially  reduce  the  size  of the  Company's  corporate
                  office  space,  together  with  a  commensurate  reduction  in
                  personnel and other office overhead.

             2.   Eliminate warehouse expenses by shipping  merchandise directly
                  to store locations.

             3.   Eliminate  all  company   vehicles  and  institute  a  mileage
                  reimbursement program for business related travel.

             4.   Control corporate  expenses relating to travel,  lodging,  and
                  attending conferences, conventions and trade shows.

             5.   Substantially  reduce recurring legal,  investment banking and
                  other professional and consulting fees relating to the ongoing
                  operation of the business  (recognizing  that  additional fees
                  could be incurred in connection with any potential sale of the
                  Company or other extraordinary transaction).

             6.   Reduce the number of buyers since the Company has  essentially
                  only  one  supplier  of   merchandise.   Based  on  historical
                  performance  information,  the  Company  had been,  and in the
                  opinion of JMI's  Nominees  should again be, able to run a low
                  overhead operation.

             7.   Eliminate  in-house legal staff.

             8.   Maintain better inventory management.

         o   ELIMINATE  AND REVISE  ANTI-TAKOVER  PROVISIONS  - The Poison  Pill
             would  be  terminated,   as  discussed   elsewhere  in  this  Proxy
             Statement,  and the  provision  of the  Company's  current  By-Laws
             prohibiting  shareholders  from calling special  meetings,  will be
             eliminated.  In addition,  the current By-Law  provision  requiring
             advance notice of shareholder proposals will be made less stringent
             by shortening  the required time for such notice from 75 days to 45
             days.  To the extent that the JMI Nominees  may later  identify any
             other  provisions  of


                                     - 10 -
<PAGE>


             the Company's  By-Laws or  Certificate  of  Incorporation  which in
             their  view may  discourage  acquisition  transactions,  they would
             expect  to  eliminate  or limit  those as  well.  The JMI  Nominees
             believe  that many  people  in the  financial  community  view such
             anti-takeover  provisions  with  disfavor and think they may have a
             negative  impact on stock value.  The intended  By-Law  changes may
             make it easier for a  shareholder  to influence  management  of the
             Company  by  permitting  a  shareholder  to seek to call a  special
             meeting  whether  or not  management  agrees,  and  leaving  such a
             shareholder  more time and  flexibility  to nominate  directors  or
             propose other matters for consideration at annual meetings.

         o   Implement a Stock  Repurchase  Program - The JMI Nominees intend to
             cause  the  Company  to  initiate  a stock  repurchase  program  to
             purchase five million (5,000,000) shares of Common Stock. JMI would
             undertake not to sell any of its shares under the  Company's  stock
             repurchase  program,  giving other  shareholders  an opportunity to
             sell more of their  shares if they  choose to do so. (JMI would not
             intend to purchase any Common Stock itself in connection  with such
             a stock repurchase program by the Company,  and has no present plan
             or intention  to buy any  additional  Common  Stock.  However,  JMI
             reserves the right to purchase shares of Common Stock in the future
             if circumstances change.) In the context of JMI's prior interest in
             acquiring the Company,  JMI obtained three  expressions of interest
             from prospective lenders (one of which assumed a non-hostile tender
             offer for not less than 90% of the Common Stock) that  contemplated
             providing  for a stock  repurchase  program  and  adequate  working
             capital for the Company.  On that basis JMI  believes  that similar
             financing  would be  available  from the same  sources  for a stock
             repurchase program of the type contemplated if the JMI Nominees are
             elected  (which  would  require a lower  level of  borrowing).  See
             "Credit Agreement" below. However, there can no assurance that such
             a repurchase program can be financed or successfully pursued.

         o   Review  Potential  for Sale of the Company - Beginning  in December
             1998, the current Board  publicly  committed to sell the Company at
             the highest  available  price in the near term.  In  response  JMI,
             among others, pursued discussions regarding a potential acquisition
             of the Company, from which JMI ultimately withdrew (See "Background
             of JMI's Investment in Designs,  Inc." below). The Company has said
             that the process announced by the current Board did not produce any
             offers from any potential acquiror other than JMI. However, the JMI
             Nominees  are not  confident  that  the  present  Board  was  fully
             committed to a prompt sale process, and they do not know what other
             opportunities,  if any, may have existed or the circumstances  that
             may have affected the development of other offers. If other bidders
             encountered  the  type of  difficulties  JMI  believes  it faced in
             pursuing diligence relating to its own proposal, they may have been
             discouraged from pursuing a transaction.  Moreover,  it may be that
             conditions or the perception of potential  acquirors are subject to
             change.  Accordingly,  if elected



                                     - 11 -
<PAGE>


             the JMI Nominees would  revaluate the  possibility of a sale of the
             Company to enhance value for all shareholders.  Among other things,
             the JMI Nominees  intend to promptly  retain a New York  investment
             banking firm for that purpose. Any reasonable offer to purchase the
             Company will be submitted to the  shareholders  for their vote.  Of
             course,  there  can be no  assurance  that  any  effort  by the JMI
             Nominees in this regard  would be  successful  in  identifying  and
             completing a sale.

             If the JMI Nominees find that a sincere and  committed  effort does
             not produce a sale transaction on appropriate terms, they intend to
             continue  a strategy  to  improve  the  Company's  performance  and
             enhance shareholder value going forward,  including the other steps
             outlined above.

In each case, the JMI Nominees cannot be certain that the steps described can be
successfully implemented or will have the intended effect, However, they believe
that a new Board of Directors  will provide  stockholders  who are  disappointed
with the  performance  of  current  management  with an  alternative  to seek to
enhance  shareholder  value.  JMI is seeking votes from the holders of shares of
Common  Stock (i) to elect the JMI  Nominees  to the Board of  Directors  of the
Company  and (ii) to adopt the  proposal  to  terminate  the  Poison  Pill.  JMI
believes  that the members of the  existing  Board of  Directors  have failed to
enhance  shareholder  value  and  RECOMMENDS  THAT  YOU  VOTE  FOR  EACH  OF ITS
PROPOSALS.

                                 JMI'S PROPOSALS

TERMINATION OF POISON PILL

         On May 1, 1995, the current Board of Directors of the Company adopted a
Poison Pill.  According to the Poison Pill,  if a person either (i) acquires the
beneficial ownership of 15% or more of the Company's Common Stock (an "Acquiring
Person")  or  (ii)  acquires  the  beneficial  ownership  of 10% or  more of the
outstanding  shares of Common Stock and is declared to be an "Adverse Person" by
the  Board of  Directors  (an  "Adverse  Person"),  all  shareholders,  with the
exception of the Acquiring Person or Adverse Person, can exercise certain rights
under the Poison Pill that will substantially  diminish the voting and ownership
rights of the Acquiring Person or Adverse Person.

         JMI believes  that the Poison Pill is an  impediment to the sale of the
Company and serves to  perpetuate  the  incumbency of the Board of Directors and
management.  The limited changes to the Poison Pill recently  implemented by the
Company's  Board in the context of JMI's possible  acquisition of the Company do
not  appear to JMI to  eliminate  this  concern.  Certain of those  changes  are
specific just to JMI and its prior proposal.  The other changes appear to create
a very limited Poison Pill exception which expires in less than three months (on
November 7, 1999).  Even during that brief period the exception would apply only
to limited types of offers on particular terms (i.e., all cash tender offers for
any and all shares at a price of not less than  $3.65 per share and  irrevocably
committing to effect a second-step  merger on stated  terms).  In



                                     - 12 -
<PAGE>

JMI's opinion,  the Poison Pill may have the effect of  discouraging  efforts to
acquire the Company that might be beneficial to, and supported by, a majority of
shareholders. The following proposal would recommend that the Board of Directors
of the Company  terminate  the Poison  Pill.  The text of the  resolution  is as
follows:

                  "RESOLVED,  it is  recommended  that the Board of Directors of
         the  Company  take the  necessary  steps  to  terminate  the  Company's
         Shareholder Rights Agreement dated as of May 1, 1995, together with any
         amendments thereto."

ELECTION OF DIRECTORS

                  The Board of  Directors of the Company  currently  consists of
six members,  each of which shall hold office until the Annual Meeting and until
his  successor  is elected and  qualified.  According  to the  definitive  proxy
statement filed by the Company's management,  the current Board of Directors has
determined that the Board of Directors to be elected at the Annual Meeting shall
consist of only five members.  The Directors  elected at the Annual Meeting will
serve until the 2000 Annual Meeting of Stockholders  and until their  respective
successors are elected and qualified. JMI is soliciting your proxy at the Annual
Meeting for the election of Jesse H. Choper, Joseph Pennacchio, John J. Schultz,
Robert L. Patron and  Jeremiah P.  Murphy,  Jr. to the Board of Directors of the
Company.  If they are elected to the Board, the five current JMI nominees intend
to vote to expand the Board to six members  and elect Peter R.  McMullin to fill
the  resulting  vacancy.  Mr.  McMullin  has  agreed  to  serve  if so  elected.
Accordingly,  information  concerning Mr. McMullin is included below, and unless
otherwise noted all general statements concerning the JMI Nominees also apply to
Mr.  McMullin.  (As noted above,  if elected to the Board of Directors,  the JMI
Nominees  also expect to seek to invite  Stanley  Berger,  the Founder,  current
Chairman of the Board of  Directors  and former Chief  Executive  Officer of the
Company to rejoin the Board.  There can be no  assurance  that Mr.  Berger would
agree to serve as a member of the Board if asked.)

          CERTAIN OTHER INFORMATION REGARDING JMI AND THE JMI NOMINEES

                  Set forth below are the name, age, business  address,  present
principal  occupation and employment history of each of the JMI Nominees and Mr.
McMullin for at least the past five years.  This  information has been furnished
to JMI by the respective Nominees.  Each of the Nominees is at least 18 years of
age.  None of the entities  referenced  below is a parent or  subsidiary  of the
Company.


                                     - 13 -
<PAGE>


                                  JMI NOMINEES

Name, Age and
Business Address                Principal Occupation and Five Year History

John J. Schultz, 62             Mr. Schultz, who has more than thirty-five years
142 Wilton Road West            of retail  experience,  has  served as an active
Ridgefield, CT 06877            consultant  to the retail  industry  since 1993,
                                dealing with virtually all major segments of the
                                retail industry.  From 1991 to 1993, Mr. Schultz
                                served  as  President  of  the  National  Retail
                                Federation,  a  leading  retail  industry  trade
                                association.  Previously,  Mr. Schultz served as
                                Executive Vice President and General Merchandise
                                Manager for Bloomingdale's Department Stores and
                                Sanger Harris Department Stores and as President
                                and Chief  Executive  Officer of B. Altman & Co.
                                Mr. Schultz  currently serves as a member of the
                                Board of  Directors  of The Great  Train  Store,
                                Inc., and Big Smith Brands,  Inc. Mr. Schultz is
                                a graduate of  Fairleigh  Dickenson  University,
                                Dartmouth  Institute  and the  Federated  Senior
                                Management Institute.

Jeremiah P. Murphy, Jr., 47     Mr.  Murphy  is the  President  of  the  Harvard
1400 Massachusetts  Ave.        Cooperative Society (the "Coop"), a 117 year old
Cambridge,  MA  02138           member based  retail  business.  Since  becoming
                                President  in November of 1991,  Mr.  Murphy has
                                directed the  restructuring  and right-sizing of
                                the  Cooperative's  retail  operations  and  has
                                returned the Cooperative to  profitability.  Mr.
                                Murphy is presently  overseeing the expansion of
                                the  Cooperative's  catalog  operations  and web
                                based   membership    system   with   E-Commerce
                                capabilities.  From July 1987 to November  1991,
                                Mr.  Murphy was  Vice-President/General  Manager
                                for Neiman Marcus'  largest and most  profitable
                                retail store, located in Northpark Mall, Dallas,
                                Texas. Mr. Murphy  previously  served in various
                                other  managerial  capacities with Neiman Marcus
                                from July 1977 to July 1987. Mr. Murphy received
                                a B.A.  from  Harvard  College  in 1973  and his
                                M.B.A. from Harvard Business School in 1977.


                                     - 14 -
<PAGE>

Joseph Pennacchio, 52           Mr. Pennacchio has been the President of Aurafin
14001 N.W. 4th Street           LLC, a privately held jewelry  manufacturer  and
Sunrise, FL                     wholesaler  since December 1997.  From June 1996
                                to  December  1997 he was a  retail  consultant.
                                From May 1994 to May 1996 Mr. Pennacchio was the
                                President  of Jan Bell  Marketing,  Inc., a $250
                                million jewelry retailer, which is traded on the
                                American  Stock  Exchange.   He  has  previously
                                served  as  the   President   of  Jordan   Marsh
                                Department Stores; the Senior Vice President for
                                all   Merchandising   at   Abraham   &   Strauss
                                Department  Stores;  the Group Vice President of
                                Merchandising - Textiles at R.H. Macy.

Robert L. Patron, 53            Mr. Patron is a lawyer and investor.  Mr. Patron
641 Seneca Road                 had  been a real  estate  developer  who,  since
Great Falls, VA 22066           1968,  was  engaged  in  the   construction  and
                                commercial leasing of shopping centers. From his
                                years of leasing to national  retail  department
                                stores  and  other   tenants,   Mr.  Patron  has
                                acquired extensive  experience in addressing and
                                negotiating  the various real estate issues that
                                confront retail  operations.  Through the years,
                                Mr. Patron has developed or acquired a financial
                                interest in over 65 commercial  and  residential
                                properties  located  in 13  states.  In 1994 Mr.
                                Patron  temporarily  curtailed his activities to
                                attend the George  Washington  University School
                                of Law where he  attained  his law degree at the
                                age of 53.

Jesse H. Choper, 63             Mr.  Choper  is the  Earl  Warren  Professor  of
University of California at     Public Law at the  University  of  California at
Berkeley School of Law          Berkeley School of Law where he has taught since
Boalt Hall                      1965.  Professor  Choper was the Dean of the Law
Berkeley, CA 94720              School  from  1982 to 1992.  In  1996,  he was a
                                visiting   professor   at  Harvard  Law  School,
                                University  of  Milan in Italy  Law  School  and
                                Universitad  Autonoma in Barcelona,  Spain. From
                                1960 to 1961,  Professor  Choper was a law clerk
                                for Supreme Court Chief Justice Earl Warren.



                                     - 15 -
<PAGE>

                  If  elected,  the JMI  Nominees  intend to vote to expand  the
Board to six members and add the following individual.

Peter R. McMullin, 56           Mr. McMullin,  is an investment  analyst and the
2101 Corporate Boulevard        co-founder of Southeast Research Partners,  Inc.
Suite 402                       ("Southeast").   Mr.   McMullin   had   been  an
Boca Raton, FL 33431            Executive Vice President and a Managing Director
                                of  Southeast  from its  inception  in June 1990
                                until July 1999,  when it merged with Ryan, Beck
                                & Co.  Since  1997,  Mr.  McMullin  has been the
                                Executive  Vice  President,   Chief   Investment
                                Officer  and a  director  of  Research  Partners
                                International,    a   company   that    provides
                                institutional   research,   investment  banking,
                                securities   brokerage   and  trading   services
                                through its principal subsidiaries. Mr. McMullin
                                has 29 years  experience  as an  analyst  in the
                                retail and consumer  products  areas in both the
                                U.S. and Canada.

                  Each of the JMI Nominees has  consented to serve as a director
of the Company and, if elected, intends to discharge his duties as a director in
compliance  with  all  applicable  legal  requirements,  including  the  general
fiduciary obligations imposed upon corporate directors.

                  Except  as set  forth in this  Proxy  Statement  or in Annex A
hereto, to the best knowledge of JMI, none of the Nominees is employed by JMI or
Seymour  Holtzman.  All of the Nominees are citizens of the United  States.  Mr.
McMullin is also a citizen of Canada.

                  Except  as set  forth in this  Proxy  Statement  or in Annex A
hereto,  to the  best  knowledge  of  JMI,  none  of  JMI,  any  of the  persons
participating in this  solicitation on behalf of JMI, the JMI Nominees and, with
respect to items (i), (vii) and (viii) of this paragraph,  any associate (within
the meaning of Rule 14a-1 of the  Securities  Exchange  Act of 1934,  as amended
(the "Exchange Act")) of the foregoing persons (i) owns  beneficially,  directly
or indirectly any securities of the Company, (ii) owns beneficially, directly or
indirectly,  any  securities of any parent or  subsidiary of the Company,  (iii)
owns any  securities  of the  Company of record but not  beneficially,  (iv) has
purchased or sold any securities of the Company  within the past two years,  (v)
has incurred  indebtedness for the purpose of acquiring or holding securities of
the Company,  (vi) is or has within the past year been a party to any  contract,
arrangement  or  understanding  with respect to any  securities  of the Company,
(vii) since the beginning of the Company's last fiscal year has been indebted to
the  Company or any of its  subsidiaries  in excess of $60,000 or (viii) has any
arrangement or understanding with respect to future employment by the Company or
with  respect  to any  future  transactions  to which the  Company or any of its
affiliates  will or may be a party.  In  addition,  except  as set forth in this
Proxy Statement or in Annex A hereto, to the best knowledge of JMI, none of JMI,
any of the persons  participating in this solicitation on behalf of



                                     - 16 -
<PAGE>


JMI, the JMI Nominees and any associates of the foregoing persons, has had or is
to have a direct or indirect  material  interest in any  transaction or proposed
transaction with the Company in which the amount involved exceeds $60,000, since
the beginning of the Company's last fiscal year.

                  Except  as set  forth in this  Proxy  Statement  or in Annex A
hereto, to the best knowledge of JMI, none of the Nominees,  since the beginning
of the Company's last fiscal year, has been  affiliated with (i) any entity that
made or received,  or during the Company's  current fiscal year proposes to make
or receive,  payments to or from the Company or its subsidiaries for property or
services  in excess of five  percent of either the  Company's  or such  entity's
consolidated gross revenues for its last full fiscal year, or (ii) any entity to
which the Company or its  subsidiaries  was indebted at the end of the Company's
last full fiscal  year in an  aggregate  amount  exceeding  five  percent of the
Company's  total  consolidated  assets at the end of such year.  None of the JMI
Nominees is or during the Company's  last fiscal year has been  affiliated  with
any law or  investment  banking  firm that has  performed or proposes to perform
services for the Company.

                  To the best  knowledge  of JMI,  none of the  corporations  or
organizations   in  which  the  JMI  Nominees  have  conducted  their  principal
occupation or  employment  was a parent,  subsidiary  or other  affiliate of the
Company,  and the JMI  Nominees  do not hold any  position  or  office  with the
Company or have any family  relationship  with any executive officer or director
of the Company or have been involved in any proceedings,  legal or otherwise, of
the type required to be disclosed by the rules governing this solicitation.

                  JMI has  agreed  to  indemnify  each of the  Nominees  against
certain liabilities, including liabilities under the federal securities laws, in
connection  with this proxy  solicitation  and such person's  involvement in the
operation  of the Company and to reimburse  such  Nominee for his  out-of-pocket
expenses.

                  As noted above,  if elected to the Board of Directors  the JMI
Nominees also expect to seek to invite Stanley Berger to re-join the Board.

                  Seymour  Holtzman and JMI have engaged in other proxy contests
in recent  years.  In October 1995,  Seymour  Holtzman  sought  proxies from the
stockholders  of First  Financial  Corporation of Western  Maryland  ("FFWM") in
connection with FFWM's 1995 annual meeting of stockholders  (1) to elect a slate
of directors  nominated by Mr.  Holtzman to FFWM's Board of Directors and (2) to
vote against the  adoption of FFWM's  stock  option plan,  which was proposed by
FFWM's Board of Directors. Mr. Holtzman was successful in defeating the adoption
of the stock option plan, but narrowly lost the proposal for the election of his
director   nominees.   In  connection   with  FFWM's  1996  annual   meeting  of
stockholders, Seymour Holtzman also sought proxies from the stockholders of FFWM
to  elect  four  individuals  nominated  by Mr.  Holtzman  to  FFWM's  Board  of
Directors.  Mr.  Holtzman  agreed to  withdraw  his  proposal  for  election  of



                                     - 17 -
<PAGE>


directors after FFWM hired an investment banking firm to pursue a sale or merger
of the bank. FFWM ultimately merged with Keystone Financial Inc.

                  JMI filed a preliminary proxy statement in connection with the
1999 annual meeting of stockholders of Little Switzerland,  Inc. ("LSVI"). JMI's
preliminary  proxy  statement  related to its intent to solicit proxies to elect
certain  individuals  nominated  by JMI to the Board of  Directors  of LSVI.  In
February 1999, JMI and LSVI settled the potential proxy contest.  As part of the
settlement,  LSVI's  Board of  Directors  agreed to  nominate  certain  of JMI's
director nominees to the LSVI Board of Directors.  In addition, JMI engaged in a
consent  solicitation  with respect to the  Company.  See  "Background  of JMI's
Investment in Designs, Inc." below.

                 BACKGROUND OF JMI'S INVESTMENT IN DESIGNS, INC.

                  Beginning  in October  1998,  JMI began to  acquire  shares of
Common Stock  because JMI believed that the then current  trading  prices of the
Common Stock did not adequately reflect the value of the underlying business and
assets of the Company.

                  On  November  27,  1998,  JMI,  JI, SH and  Seymour and Evelyn
Holtzman  (the  "Reporting  Persons")  filed with the  Securities  and  Exchange
Commission a Statement on Schedule 13D (the "Schedule  13D")  reporting that JMI
had acquired in excess of 5% of the  outstanding  shares of the Common Stock. On
December 1, 1998 the  Reporting  Persons  filed an amendment to the Schedule 13D
reporting  that JMI had acquired an additional  528,500  shares of Common Stock,
bringing JMI's ownership to approximately 9.9% of the Common Stock last reported
by the Company as  outstanding.  The total amount of funds  required to purchase
the  shares  of  Common  Stock  acquired  by JMI  since  October  26,  1998  was
$976,978.50,  all of which was  obtained  through  credit made  available to JMI
under standard margin agreements with a registered broker dealer entered into in
the ordinary course of business.

                  Seymour   Holtzman  was  originally   among  the   individuals
nominated by JMI for  election to the Board of  Directors at the Annual  Meeting
and remains a participant in this solicitation.  He is the Chairman of the Board
and Chief  Executive  Officer of JMI and with his wife  owns,  as tenants by the
entirety,  a  controlling  interest  in  JMI's  ultimate  parent  company,  S.H.
Holdings,  Inc. Mr. Holtzman,  age 63, maintains a business address at 100 North
Wilkes-Barre Blvd., Wilkes-Barre PA 18702. Mr. Holtzman has been involved in the
retail business for over 30 years.  For many years he has been the President and
Chief Executive  Officer of Jewelcor,  Inc.,  formerly a New York Stock Exchange
company that operated a nationwide  chain of retail  stores.  In addition,  from
1986 to 1988.  Mr.  Holtzman was the  Chairman of the Board and Chief  Executive
Officer of Gruen  Marketing  Corporation,  an American  Stock  Exchange  company
involved in the nationwide  distribution  of watches and the operation of retail
factory outlet stores.  Mr. Holtzman is the Chief Executive  Officer of Jewelcor
Management,  Inc.;  C.D.  Peacock,  Inc., a prominent  Chicago,  Illinois retail
jewelry establishment;  and S.A. Peck & Company, a retail and mail order jewelry
company  based in  Chicago,  Illinois,  which  has  operated  a retail  internet
division for over 5 years; as well as other affiliated entities. Mr.



                                     - 18 -
<PAGE>


Holtzman is also a member of the Board of Directors of Ambanc Holding Co., Inc.,
the parent company for a $730 million bank.  Unless  otherwise noted all general
statements concerning the JMI Nominees also apply to Mr. Holtzman.

                  On December  7, 1998,  JMI  commenced  a consent  solicitation
requesting  that the  shareholders  of the Company vote for its proposals to (i)
remove  all  current  members of the  Company's  Board of  Directors  other than
Stanley I. Berger;  (ii) elect Seymour  Holtzman,  Peter R.  McMullin,  Steve R.
Tomasi, Jesse H. Choper and Deborah M. Rhem-Jackson as directors of the Company;
(iii) amend certain sections of the By-Laws of the Company;  and (iv) repeal any
By-Laws adopted by the Board of Directors  subsequent to December 11, 1995 other
than the By-Laws adopted as contemplated by the consent solicitation.

                  Based on  information  obtained from JMI's proxy  solicitation
firm,  shareholders  representing  approximately  42.8% of the total outstanding
shares of  Common  Stock of the  Company  voted in favor of JMI's  proposals  in
response to the December 1998 solicitation.

                  In response to the consent  solicitation the Company indicated
a  commitment  to sell the  Company at the highest  available  price in the near
term.  Thereafter,  JMI pursued  preliminary  discussions  with the Company with
respect to a potential acquisition.

                  JMI  indicated,   based  on  the  status  of  discussions  and
outstanding questions and issues regarding the Company,  including,  among other
things,  significant tax and other diligence items, that it was not yet prepared
to make an  unconditional  proposal to acquire the  Company.  Nevertheless,  the
Company's  investment  bankers  requested that JMI submit an immediate  proposal
subject to any  appropriate  conditions.  Accordingly,  on April 28,  1999,  JMI
submitted  to the  Company a  proposal,  subject  to certain  express  terms and
conditions,  under which JMI stated it would  explore the purchase of all of the
issued and outstanding  capital stock of the Company.  A copy of JMI's April 28,
1998 letter is annexed hereto as Annex B.

                  On May  5,  1999,  the  Special  Committee  of  the  Board  of
Directors of the Company  responded to JMI's April 28, 1999  proposal.  Briefly,
the Special Committee notified JMI that it intended to pursue JMI's proposal and
said it had  directed  management  and  its  legal  and  financial  advisors  to
cooperate  with JMI in completing  its due  diligence  review of the Company and
communicating  with  representatives of Levi Strauss & Co. The Special Committee
also said that it would be prepared to recommend  that the Company  enter into a
definitive  agreement with JMI following  resolution of  contingencies  in JMI's
proposal  relating to due diligence and Levi Strauss,  provided  JMI's $3.65 per
share price  represented  the highest offer received at such time. The Committee
indicated  that it reserved the right to entertain  proposals from other parties
to acquire the Company.

                  Thereafter,  JMI sought to pursue its due diligence review and
make progress in satisfying the  conditions  JMI had placed on its proposal.  In
JMI's opinion,  as  communicated to the Company and its  representatives,  JMI's
conditions  and  requests in that  connection,  including


                                     - 19 -
<PAGE>

requests  JMI believed  relevant to pursuing  productive  discussions  with Levi
Strauss  when that  became  appropriate,  were not  satisfied.  The  Company has
disagreed.

                  On June 24, 1999,  JMI  withdrew  its April 28, 1999  proposal
because in JMI's opinion the Company had failed to comply with JMI's  conditions
and  requests and to provide JMI with all of the  information  that it sought in
connection with its due diligence.  Copies of Seymour Holtzman's  correspondence
to James  G.  Groninger,  Chairman  of the  Special  Committee  of the  Board of
Directors of the Company,  setting  forth the basis of JMI's  withdrawal  of its
proposal  from JMI's point of view,  are annexed  hereto as Annex C and Annex D.
The issues of concern to JMI are described in that correspondence. JMI requested
a variety of information as a condition to proceeding with its  consideration of
a   transaction.   In  JMI's  view,   the  responses  to  those   requests  were
unsatisfactory,  with material being denied or delayed. In fact, the Company did
not respond to certain requests until JMI had withdrawn its acquisition proposal
entirely.

                       POTENTIAL EFFECTS OF THE PROPOSALS

                  Set forth  below is a  description  of certain  provisions  of
certain  agreements  to which the  Company is a party which may be affected as a
result of the  election of the JMI  Nominees and which appear to JMI to have the
potential to materially impact the Company. This description is qualified in its
entirety by  reference to such  agreements  which have been filed by the Company
with the  Commission.  The election of the JMI  Nominees may trigger  "change of
control" provisions in certain agreements to which the Company is a party. Other
documents  or  arrangements  applicable  to the Company not  available to or not
reviewed by JMI may affect the matters described below or may be affected by the
matters contemplated by this Proxy Statement.

Credit Agreement

                  On June 4, 1998 the Company  amended  its asset based  lending
agreement  (the  "Lending  Agreement")  with  BankBoston  Retail  Finance,  Inc.
("BankBoston").  The  Lending  Agreement  allows the Company to borrow an amount
equal to up to 65% of its  inventory.  As of July 31, 1999 the aggregate  amount
currently available to be borrowed was approximately $37 million and the Company
currently  has  an   outstanding   balance   under  the  Lending   Agreement  of
approximately $23 million.  The Lending Agreement  provides that the change of a
majority of the Board of Directors  would  constitute a change of control  which
would  constitute  an "event of default."  Upon the  occurrence  of an "event of
default"  any and all  "Liabilities"  shall  either (i)  become due and  payable
without any further act on the part of  BankBoston  or any other  lender or (ii)
become  immediately due and payable,  at the option of BankBoston without notice
or demand.  Liabilities  include,  among other things, the obligation to pay any
loan or advance and any  interest  thereon.  JMI expects to cause the Company to
seek to have  BankBoston  confirm  that no "change of control"  has  occurred or
waive the effects of any such  "change of  control."  If  BankBoston  declares a
default,  JMI will assist the Company in making other financing  arrangements to
replace the Lending  Agreement.  In this regard,  JMI has already received three



                                     - 20 -
<PAGE>


comparable proposals from financial institutions. There can be no assurance that
either of the foregoing  can be  implemented  or agreed,  or if  implemented  or
agreed, the terms on which such implementation or agreement may be reached.

Employment Agreements

                  The Company has entered into  employment  agreements  (each an
"Employment Agreement" and collectively,  the "Employment Agreements") with each
of Joel H. Reichman,  the President and Chief Executive Officer, Scott N. Semel,
Senior Vice President, General Counsel and Secretary, and Carolyn Faulkner, Vice
President and Chief Financial Officer (each an "Executive" and collectively, the
"Executives")  which  contain  "golden  parachute  provisions".  The  Employment
Agreements  provide that removal and  replacement  of a majority of the Board of
Directors would constitute a "change of control."

                  If, among other  things,  the Company shall fail to renew such
Executive's  Employment  Agreement within two years of a "change of control," or
if any of the Executives is terminated  without  justifiable  cause, the Company
shall upon such termination,  immediately pay such Executive, the greater of (i)
two  times  the  then  annual  salary  of such  Executive  or (ii)  1/12 of such
Executive's  then annual salary  multiplied by the number of months remaining in
the term (the "Severance  Period").  In addition,  the Company shall continue to
allow such Executive to participate,  at the Company's expense, in the Company's
health  insurance and disability  insurance  programs,  to the extent  permitted
under such  programs,  during the Severance  Period and shall pay such Executive
additional  compensation  to enable  such  Executive  to pay any tax that may be
imposed by Section 280G of the Internal Revenue Code of 1986, as amended.  Based
on  publicly  available  filings,  the  current  annual  salaries of each of Mr.
Reichman,  Mr. Semel and Ms.  Faulkner  are  $375,000,  $290,000  and  $210,000,
respectively.

Stock Options

                  Pursuant  to the  Company's  1992  Stock  Incentive  Plan,  as
amended (the "1992 Stock Incentive  Plan"),  incentive and  non-incentive  stock
options,  unrestricted and restricted stock awards and performance  share awards
may be granted to full or part time officers and other selected employees of the
Company  and its  subsidiaries.  In  addition,  the 1992  Stock  Incentive  Plan
provides that each  non-employee  director of the Company that is elected by the
stockholders  initially will be granted,  upon such election,  a stock option to
purchase  up to 10,000  shares of the  Company's  Common  Stock at the then fair
market value of the Common Stock.  The 1992 Stock  Incentive  Plan also provides
that each  non-employee  director of the Company that is re-elected to the Board
is granted, upon such re-election, a stock option to purchase up to 3,000 shares
of Common Stock at the then fair market value of the Common Stock.

                  Each stock option granted under the 1992 Stock  Incentive Plan
will  automatically  become fully  exercisable  upon a "change of control."  For
purposes of the 1992 Stock  Incentive  Plan,  the  Election of the JMI  Nominees
would constitute a "change of control." In addition, upon



                                     - 21 -
<PAGE>


a "change of control" all  restrictions  on restricted  stock are  automatically
deemed waived and the  recipients of such  restricted  stock awards shall become
entitled to receipt of the stock subject to such awards.

                  Based  on  the  Company's  proxy  statements  for  the  annual
meetings of  stockholders  for each of 1996,  1997, and 1998 the senior officers
hold options to acquire a total of 700,000  shares at prices ranging from $6.125
to $12.00 per share.

Trademark and License Agreement

                  The  Company is a party to an Amended and  Restated  Trademark
License  Agreement  (the  "License  Agreement")  with Levi Strauss & Co.  ("Levi
Strauss")  pursuant  to which,  among  other  things,  Levi  Strauss has granted
certain  rights to use certain Levi Strauss  trademarks in  connection  with the
Company's  business.  The License  Agreement  purports to restrict  assignments,
sublicenses  or other  transfers (a  "transfer") by the Company of its rights or
obligations  under the License  Agreement  without the prior written approval of
Levi Strauss,  and to further provide that a "transfer" shall include any direct
or indirect transfer of control of the Company. This is a typical provision in a
license agreement.

                  The License  Agreement does not specifically  define "transfer
of control". While neither JMI nor, to its knowledge, the Company has obtained a
legal  opinion  on this  point,  JMI  believes  that  the mere  election  of new
Directors at the scheduled  expiration of their  predecessors'  stated terms, by
vote of  shareholders  at their regular annual  meeting,  should not properly be
viewed a  transfer  of  control.  (Among  other  things,  in the other  material
third-party  agreement  where a similar issue may arise,  the Company's  Lending
Agreement,  different  language  is used,  referring  to  "change"  rather  than
"transfer,"  and it is explicitly  stated that change of a majority of the Board
will be treated as such a change for  purposes of that Lending  Agreement.)  The
License  Agreement  further provides that any attempt to "transfer"  without the
prior written consent of Levi Strauss shall be void and deemed a material breach
of the license  Agreement,  which would  purport to permit Levi  Strauss,  among
other remedies  available under law, to terminate the License Agreement 120 days
after written notice is given to the Company, unless the breach is cured.

                  While  JMI does not  believe  that a  change  in the  Board of
Directors  pursuant  to a validly  authorized  shareholder  action at the annual
meeting  constitutes  a "transfer"  under the License  Agreement,  following the
filing  of  its  preliminary  proxy  material,  JMI  received  a  letter  from a
representative  of Levi  Strauss  taking the position  that  election of the JMI
Nominees would constitute such a "transfer". That letter also expressed a belief
that it was unlikely that JMI would establish a productive working  relationship
with Levi  Strauss.  JMI has  endeavored  to correct  what it  believes  to be a
misimpression  on the part of Levi Strauss  which it believes to have formed the
basis of this communication which appears to reflect the  mischaracterization by
the Company's present management of the process of JMI's discussions  concerning
a possible  acquisition of the Company last spring, JMI will continue to address
this subject with Levi Strauss as appropriate



                                     - 22 -
<PAGE>


with a view to  maintaining  a good  relationship  between  the Company and Levi
Strauss.  JMI recognizes the possibility  that issues raised  (inaccurately,  in
JMI's  view)  about the  discussions  earlier  this year  regarding  a potential
acquisition  of the Company  and  communications  relating  to that  process may
concern  and  distract  shareholders.  Accordingly,  in  addition  to seeking to
address  any  matter  of  concern  to Levi  Strauss,  JMI has  taken the step of
withdrawing  Seymour  Holtzman's name as a nominee for election to the Company's
Board. If elected, the JMI Nominees would seek to have Levi Strauss confirm that
no  "transfer"  or breach has occurred or,  given the position  already  stated,
waive the  occurrence of any "transfer" or breach.  Especially  given the letter
received by JMI,  however,  there can be no assurance that Levi Strauss would so
agree and, if (i) it were ultimately determined that a "transfer" and breach had
occurred,  (ii) such breach were not cured within the requisite  time period and
(iii) Levi Strauss  were to  ultimately  terminate  the License  Agreement,  the
Company's business could be materially  adversely effected.  Of course, any sale
of the Company that might emerge in the future (like any sale the Company  might
have  proceeded  with last spring)  would  likely  involve a transfer of control
under the Levi Strauss agreement,  and any such transfer without the approval of
Levi  Strauss  could  have the same  sort of  material  negative  impact  on the
Company.  The JMI Nominees would not expect that a potential acquiror would wish
to complete an acquisition of the Company without the approval of Levi Strauss.

                           VOTING AND PROXY PROCEDURES

                  The  presence  in  person  or by  proxy of a  majority  of the
outstanding  shares of the Common  Stock will  constitute a quorum at the Annual
Meeting.  Each outstanding share of Common Stock is entitled to one vote on each
matter  properly  presented at that meeting and a majority of the votes properly
cast that  meeting  will be required to approve any  proposal  presented  at the
Annual Meeting, with the exception of the election of directors.

                  Directors  of the Company  are  elected by a plurality  of the
votes cast by the  stockholders  entitled to vote at a meeting at which a quorum
is present. A plurality means that the nominees with the largest number of votes
are elected as directors,  up to the maximum number of directors to be chosen at
the meeting. Consequently, election of the JMI Nominees requires the affirmative
vote of a plurality  of the votes cast in the  election  at the Annual  Meeting,
assuming a quorum is present or otherwise represented at the Annual Meeting.

                  Shares of Common  Stock that  reflect  abstentions  or "broker
non-votes" (i.e.,  shares represented at the meeting held by brokers or nominees
as to which  instructions  have not been received from the beneficial  owners or
persons  entitled  to vote such  shares and with  respect to which the broker or
nominee  does not have  discretionary  voting power to vote such shares) will be
counted  for  purposes  of  determining  whether  a quorum  is  present  for the
transaction of business at the Annual Meeting. In addition,  abstentions will be
treated as votes cast against a particular  proposal while broker non-votes will
have no impact on the outcome of the vote on a particular proposal. With respect
to the  election  of the JMI  Nominees as  directors,  votes may only



                                     - 23 -
<PAGE>


be cast in favor of or withheld  from the JMI  Nominees;  there is no ability to
abstain. In addition, broker non-votes will have no effect on the outcome of the
election of JMI Nominees as directors.

                  If no directions  are given and the signed WHITE PROXY CARD is
returned,  the attorneys-in-fact  appointed in the proxy will vote the shares of
Common  Stock  represented  by that WHITE PROXY CARD FOR the election of the JMI
Nominees and FOR the proposal to terminate the Poison Pill.

                  Stockholders  of  record as of the  close of  business  on the
Record Date will be entitled to vote at the Annual Meeting.

                  At the Annual Meeting,  five Directors are to be elected for a
term expiring at the 2000 annual  meeting and until their  successors  have been
duly  elected  and  qualified.  JMI is  soliciting  your proxy in support of the
election of the JMI Nominees. If you wish to vote for the JMI Nominees by proxy,
you must submit the WHITE PROXY CARD furnished to you by JMI and must NOT submit
the Board of Directors' Proxy Card. A stockholder may not submit a proxy card to
vote for both the JMI  Nominees and the  Company's  nominees.  If a  stockholder
submits both a WHITE PROXY CARD and the  Company's  Proxy Card,  only the latest
dated proxy will be counted.

                                    IMPORTANT

                  JMI REQUESTS  THAT YOU DO NOT VOTE ON OR RETURN TO THE COMPANY
ANY  PROXY  CARD  PROVIDED  TO YOU BY THE  COMPANY,  EVEN  TO VOTE  AGAINST  THE
INCUMBENT BOARD'S SLATE OF NOMINEES. RETURNING ANY PROXY CARD PROVIDED TO YOU BY
THE COMPANY  COULD  REVOKE THE WHITE PROXY CARD THAT YOU SIGN,  DATE AND SEND TO
JMI.

                  Any  stockholder  giving  a proxy  may  revoke  it at any time
before it is voted by attending the Annual  Meeting and voting his or her shares
of the  Company's  Common  Stock in  person,  by  giving  written  notice to the
Secretary of the Company at 66 B Street,  Needham,  Massachusetts  02494 stating
that the proxy has been revoked, or by delivery of a proxy bearing a later date.

                  An executed  proxy card may be revoked at any time by marking,
dating,  signing and  delivering a written  revocation  before the time that the
action authorized by the executed proxy becomes  effective.  A revocation may be
in any written  form validly  signed by the record  holder as long as it clearly
states the intention to revoke. Delivery of a later proxy card which is properly
completed  will also  constitute a revocation  of an earlier  proxy.  Although a
revocation  is effective if delivered to the Company,  JMI requests  that either
the original or  photostatic  copies of all  revocations of proxies be mailed or
delivered to D.F. King & Co.,  Inc., at the address set forth below,  so that it
will be aware of all revocations and can more accurately determine which proxies
that have been received are valid.



                                     - 24 -
<PAGE>

                              D.F. King & Co., Inc.
                           77 Water Street, 20th Floor
                               New York, NY 10005
                             Toll Free: 800-290-6424
                  Banks and Brokers call collect: 212-269-5550

                  STOCKHOLDERS OF RECORD ON THE RECORD DATE ARE ELIGIBLE TO VOTE
ON THE MATTERS  DISCUSSED  ABOVE.  ANYONE OWNING SHARES OF THE COMPANY'S  COMMON
STOCK  BENEFICIALLY  (BUT NOT OF RECORD),  SUCH AS A PERSON  WHOSE  OWNERSHIP OF
SHARES IS THROUGH A BROKER, BANK OR OTHER FINANCIAL INSTITUTION,  SHOULD CONTACT
THAT BROKER,  BANK OR FINANCIAL  INSTITUTION  WITH  INSTRUCTIONS  TO EXECUTE THE
WHITE PROXY CARD ON HIS OR HER BEHALF OR TO HAVE THE BROKER,  BANK OR  FINANCIAL
INSTITUTION'S NOMINEE EXECUTE THE WHITE PROXY CARD.

                      SOLICITATION OF PROXIES AND EXPENSES

                  Proxies  may be  solicited  by JMI and by its  agents by mail,
telephone,  telegraph and personal  solicitation.  Banks,  brokerage  houses and
other  custodians,  nominees and fiduciaries  will be requested to forward proxy
solicitation  material  to the  beneficial  owners  of  Common  Stock  that such
institutions hold of record. The JMI Nominees, as well as Mr. McMullin, together
with employees and advisers of JMI and its  affiliates,  may  participate in the
solicitation of proxies.

                  JMI has  retained  D.F.  King & Co.,  Inc. to assist it in the
solicitation of proxies and for related services.  Approximately 20 employees of
D.F.  King & Co., Inc.  will engage in the  solicitation.  JMI has agreed to pay
D.F.  King & Co.,  Inc.  an  estimated  fee of up to  $30,000  and has agreed to
reimburse it for its reasonable  out-of-pocket  expenses.  D.F. King & Co., Inc.
will solicit proxies for the Annual Meeting from  individuals,  brokers,  banks,
nominees  and  other  institutional   holders.  JMI  estimates  that  its  total
expenditures relating to this proxy solicitation,  including fees of D.F. King &
Co., will be approximately $200,000. Total expenditures to date relating to this
proxy solicitation have been approximately $50,000.

                  The  entire  expense  of  preparing  and  mailing  this  Proxy
Statement and the total  expenditures  relating to the  solicitation  of proxies
(including, without limitation, costs, if any, related to advertising, printing,
fees of attorneys,  financial advisors,  solicitors,  consultants,  accountants,
public relations, transportation and litigation) will be borne by JMI.

                  JMI  expects to seek  reimbursement  from the  Company for its
expenses in  connection  with this proxy  solicitation  if the JMI  Nominees are
elected to the Board of  Directors.  This  request  will not be  submitted  to a
stockholder vote.



                                     - 25 -
<PAGE>

                             ADDITIONAL INFORMATION

                  Reference is made to the Proxy Statement filed by the Board of
Directors of the Company for information  concerning the Common Stock (including
the number of issued and outstanding  shares as of the Record Date),  beneficial
ownership of Common Stock by, and other  information  concerning,  the Company's
management and directors,  the Company's  independent  public  accountants,  the
principal  holders of Common Stock and procedures  for submitting  proposals for
consideration at the 1999 Annual Meeting.

                  Stockholders  are referred to the  Company's  Proxy  Statement
with respect to the  compensation  and  remuneration  paid and payable and other
information  related  to  the  Company's  officers  and  directors,   beneficial
ownership  of  the  Company's  securities  and  the  procedures  for  submitting
proposals for  consideration  at the 2000 annual meeting of the  stockholders of
the Company.

                  Stockholders  of the  Company are not  entitled  to  appraisal
rights in connection with the matters set forth in this Proxy Statement.

                  Except as otherwise noted herein,  the information  concerning
the Company has been taken from or is based upon  documents  and records on file
with the  Securities  and  Exchange  Commission  and  other  publicly  available
information.  JMI does not take  responsibility for the accuracy or completeness
of the information  contained in such documents and records,  or for any failure
by the Company to disclose  events that may affect the  significance or accuracy
of any such information.

                  Time is  critically  short.  Please  sign,  date  and mail the
enclosed WHITE PROXY CARD today in the envelope provided. Only your latest dated
Proxy Card will count.

                  If you have any  questions  about giving your proxy or require
assistance in voting your shares of Common Stock, please call:

Seymour Holtzman                                Richard Huffsmith
Jewelcor Companies                              Jewelcor Companies
100 North Wilkes-Barre Boulevard       or       100 North Wilkes-Barre Boulevard
Wilkes-Barre, PA 18702                          Wilkes-Barre, PA 18702
Phone: (800) 880-6972                           Phone: (800) 880-6972

                                                JEWELCOR MANAGEMENT, INC.

                                                September 3, 1999


                                     - 26 -
<PAGE>

                                     ANNEX A

                   TRANSACTIONS IN DESIGNS, INC. COMMON STOCK
                             BY JMI AND JMI NOMINEES

The  following  table sets forth  information  with respect to all  purchases of
Common  Stock of the  Company by JMI  during  the past two years.  Except as set
forth below, to the knowledge of JMI, no participant in this solicitation or JMI
Nominee has  purchased  or sold  securities  of the Company  within the past two
years.

JEWELCOR MANAGEMENT, INC.

Trade Date            Number of Shares Purchased                    Total Cost
 10/26/98                       50,000                              $36,765.00
 11/9/98                       225,000                             $164,265.00
 11/10/98                      166,700                             $105,036.00
 11/17/98                      600,000                             $330,015.00
 11/30/98                      528,500                             $340,897.50

Please see the section titled  "Information  about JMI" in this Proxy  Statement
for information regarding the relationship between JMI, Mr. Seymour Holtzman and
certain other persons.



                                     - 27 -
<PAGE>


                                     ANNEX B

VIA FEDERAL EXPRESS

April 28, 1999

The Board of Directors
Designs, Inc.
66 B Street
Needham, MA  02194
Attn:   Mr. Joel Reichman,
        President and Chief Executive Officer

Gentlemen:

        Subject to the terms and conditions hereof, Jewelcor Management, Inc.
("JMI") is pleased to submit the following proposal pursuant to which JMI and
Designs, Inc. ("Designs") will explore the purchase by JMI of all of the issued
and outstanding capital stock of Designs.

        1. Consideration: JMI is prepared to pay $3.65 for each share of
Designs' common stock. The per share consideration represents a significant
premium over the recent trading range for Designs' common stock and delivers
significant current value to Designs' shareholders.

        2. Structure: JMI (or its affiliates) will acquire Designs in a cash
tender offer for all of the outstanding common stock of Designs at $3.65 per
share (the "Tender Offer"), subject to the condition that not less than 51% of
the outstanding common stock is tendered. We will commit to a merger (the
"Merger") between Designs and a newly formed affiliate of JMI as promptly as
practical following completion of the Tender Offer, in which any shares of
Designs common stock not tendered will be exchanged for $3.65 in cash. This
proposal does not constitute a binding commitment and does not reflect all
matters upon which agreement must be reached in order to complete this
transaction. The Tender Offer and the Merger would be accomplished through an
appropriate merger agreement containing customary representations and
warranties, conditions and other terms, including a customary termination fee.


<PAGE>


The Board of Directors
Designs, Inc.
April 28, 1999
Page Two (2)

        3. Conditions: The proposed acquisition would be funded, in part, by new
financing of approximately $20 million of equity and $40 million of debt. The
equity portion would be funded by JMI or its affiliates and other investors
(including any existing shareholders of Designs that may join with JMI in
consummating the proposed acquisition). In regard to the debt financing, we have
had significant discussions with several lenders and are currently reviewing
several financing proposals. We are highly confident that the debt financing
required for this transaction is available and that we can speedily and
efficiently complete a transaction to the satisfaction of the Designs' Board of
Directors and shareholders. Our proposal is subject to i) the completion of a
satisfactory inventory appraisal by JMI's independent appraisal expert, which
could impact the financing required by JMI for this transaction, ii) the
satisfactory resolution of the $5 million tax assessment by the Internal Revenue
Service for the year ending 1992 referred to in the Designs' 1997 Annual Report,
iii) Levi Strauss & Co.'s prior written consent to the assignment, sublicense,
or transfer of Designs' rights and obligations under the Amended and Restated
Trademark License Agreement ("Agreement") made as of October 31, 1998 by and
between Levi Strauss & Co and Designs, Inc, to JMI or its affiliates as set
forth in paragraph 19 of the Agreement, and iv) an amendment by the Board of
Directors of Designs to the Shareholder Rights Agreement ("Rights Agreement")
dated May 1, 1995 providing that the Rights Agreement is not applicable to this
proposed transaction (including any transaction where existing shareholders of
Designs join with JMI in submitting a bid for the purchase of all of the
outstanding shares of Designs' common stock). The consummation of the
transaction would also be subject to the expiration of the waiting period under
the Hart-Scott-Radino Antitrust Improvements Act.

        4. Timing: We believe an acquisition agreement could be fully negotiated
and executed within 10 to 14 days from the date your Board authorizes you to
proceed with this proposal.

        5. Exclusivity: During the period commencing from your acceptance of
this proposal and ending 14 days thereafter or such earlier date as JMI and
Designs mutually agree to discontinue discussions, Designs hereby agrees


<PAGE>


The Board of Directors
Designs, Inc.
April 28, 1999
Page Three (3)

that it will not, directly or indirectly, through any officer, director,
employee, affiliate or agent or otherwise, take any action to solicit, initiate,
entertain, encourage or support any inquiry, proposal or offer from, furnish any
information to, or participate in any negotiations with, any third party
regarding any acquisition of Designs, any merger or consolidation with or
involving Designs or any acquisition of any material portion of the stock or
assets of Designs. Designs agrees that any such negotiations in progress
immediately prior to its acceptance of this proposal will be suspended during
such period and that Designs will not accept or enter into any agreement,
arrangement or understanding regarding any such third party acquisition
transaction during such period.

        Our proposal will be void and shall be considered withdrawn if it is not
accepted by 5:00 p.m. E.D.T. on May 7, 1999.

        We look forward to working with you and to the successful completion of
this transaction. If you have any questions regarding this proposal, please do
not hesitate to call Jeff Unger at (561) 447-4713.

                                   Sincerely,


                                   Seymour Holtzman

                                   Chairman and Chief Executive Officer

AGREED AND ACCEPTED AS OF MAY ______, 1999

- ------------------------------------------------

DESIGNS, INC.


<PAGE>


                                     ANNEX C

June 24, 1999

Mr. James G. Groninger
Chairman
Special Committee of the
  Board of Directors
Designs, Inc.
66 B Street
Needham, MA 02494

Dear Mr. Groninger:

         Your letter of June 11, 1999 is full of inaccuracies, material
misrepresentations, and mischaracterizations as to what really occurred over the
past few months. The statement that the company has "promptly and diligently"
provided us with the information necessary to satisfy the conditions in our
April 28, 1999 proposal is preposterous. In my opinion, the intention of your
letter is to mislead the shareholders to give them the impression that you have
provided us with everything we required, and have done so on a timely basis.
That is clearly not the case.

The company has not met the conditions contained in my April 28, 1999 proposal
in which we requested permission to speak with the existing shareholders of the
company, including Stanley Berger, to discuss their possible interest in this
proposed transaction. Designs denied this request, with the limited exception of
allowing Stanley Berger to speak to Levi Strauss on our behalf. The only thing
that you have essentially granted us is to use Mr. Berger as a reference, which
is not what we requested. It makes no sense to us to go forward (and incur even
more fees and expenses) unless we have a clear indication from Designs' other
large shareholders of whether the terms of our proposal would be well received,
and whether we can work with these shareholders.


<PAGE>


Page Two (2)
Mr. James G. Groninger
June 24, 1999

        The following are additional instances where the company has denied or
delayed providing us the information necessary to fully conduct our due
diligence:

        $5 Million Tax Assessment: Despite numerous requests, it took us almost
        three months to get the information regarding the IRS $5 million tax
        assessment and we still have not been allowed to speak with Coopers &
        Lybrand, the accountants that prepared the tax return.

        $2.3 Million Trust Agreement: The company reported that it established a
        $2.3 million trust for the purpose of funding "golden parachutes" for
        Messrs. Reichman and Semel and Ms. Faulkner. I presume the company had
        to borrow the money to fund this trust, and consequently, the
        shareholders are burdened by this significant interest expense. How can
        the company justify this needless substantial expense when the company
        lost approximately $76 million over the past 2 years. We have made
        numerous requests to the company for a copy of this document, but it has
        not been produced. Why?

        Shields & Company, Inc. Engagement Letter: We have made numerous
        requests for the engagement letter between Designs, Inc. and Shields &
        Company, but the company has not given us a copy. The amount of the fee
        payable to Shields & Company could be a substantial expense in this
        transaction. Why?

        Audit Work Papers: We have repeatedly asked the company for permission
        to review the current auditor's (Arthur Andersen) work papers, but they
        have not been provided to us. Why?


<PAGE>




Page Three (3)
Mr. James G. Groninger
June 24, 1999

        Inventory Appraisal: The proposals we received for financing require an
        inventory appraisal. The professional inventory evaluator that we hired
        at great expense was delayed access to the stores and other relevant
        information by the company, which caused additional delays of
        approximately four weeks.

        Other Requests Which Were Denied or Delayed:
              Corporate Minutes
              Store Sales Data
              Corporate Contracts and Agreements
              Explanation of Certain Items on the Company's Balance Sheet
              Executive Benefits

        Your refusal to allow us to speak with existing shareholders, and your
failure to provide the above information on a timely basis has prevented me from
concluding financing arrangements. Although we have several proposals for
financing, the fees for obtaining a financing commitment in this proposed
transaction would amount to in excess of $300,000, and the company would like me
to incur that additional expense without knowing whether we have a deal.

        We have already spent approximately $500,000 in time and money in an
attempt to move this process forward for the benefit of all shareholders, and
the inference that we are less than sincere is appalling. It is clear to me that
the company's agenda is to maintain the status quo, and not to sell the company
as previously promised. The company's dilatory tactics have frustrated us and
caused us to needlessly waste time and money, and any suggestion that you have
been cooperative is ludicrous.

        We believe that your correspondence and the recent 10-Q filing are false
and misleading and may have violated securities laws, and we demand that you
issue a curative statement. I had hoped that the management and Board of
Directors of the company would have acted more responsibly in carrying out their
fiduciary duty to the shareholders.


<PAGE>


Page Four (4)
Mr. James Groninger
June 24, 1999

         Our efforts have been continually thwarted by the fact that Designs
failed to respond to our requests on a timely basis, failed to provide all of
the information we requested, provided us with inaccurate and incomplete
information, and made material misrepresentations concerning the Company and its
business. And most importantly, you refused to satisfy all of the conditions of
our proposal.

         In view of these circumstances, we are withdrawing our proposal. We
believe that it is in everyone's best interest to let the shareholders decide
the future of the company at the Annual Meeting.

                                   Sincerely,

                                   Seymour Holtzman
                                   Chairman and Chief Executive Officer

SH/jmq


<PAGE>


                                     ANNEX D

VIA TELEFAX     (781) 449-8666

June 30, 1999

Mr. James G. Groninger
Mr. Bernard M. Manuel
Mr. Peter L. Thigpen
Special Committee of the
  Board of Directors
Designs, Inc.
66 B Street
Needham, MA 02494

Gentlemen:

         We were appalled by the inaccurate and misleading statements made by
the Special Committee in Designs, Inc.'s June 25, 1999 Press Release. Designs'
continued attempts to mislead the company's shareholders and impugn my integrity
are unconscionable. Given the company's continued refusal to cooperate with our
legitimate requests for information and management's apparent lack of commitment
to a sale of the company for the benefit of all shareholders, your attempts to
blame me for this failed transaction are outrageous.

         Since the Special Committee was purportedly created for the purpose of
selling the company, each of you should be aware of our numerous requests for
material information necessary to conduct our due diligence, and the fact that
Designs failed to provide this information.

         As I stated in my June 24, 1999 letter to Mr. Groninger, Designs,
despite our repeated requests:

         1.  FAILED to provide us with a copy of the $2.3 million trust
             agreement that was created last month to fund "golden parachute"
             benefits for Designs' executives Joel Reichman, Scott Semel and
             Carolyn Faulkner.


<PAGE>


Page Two (2)
Designs, Inc.
June 30, 1999

         2.  FAILED to make arrangements for us to speak with Coopers & Lybrand,
             the accounting firm that prepared the company's tax returns,
             concerning the $5 million tax assessment. (It also took us
             approximately 2 1/2 months to get other information concerning this
             $5 million tax assessment.)

         3.  FAILED to provide us with a copy of the engagement letter between
             Designs, Inc. and Shields & Company, Inc., which could reveal a
             substantial expense in the proposed transaction.

         4.  FAILED to provide permission for our auditors to review all of the
             company's auditor's work papers, which are routinely provided to a
             potential buyer in a transaction of this nature.

         5.  FAILED to permit us to speak with other shareholders of the company
             to determine if they were interested in joining us in this proposed
             transaction, which was a condition contained in our initial
             proposal.

         Due to our initial fear that the company might not be committed to the
sales process and might not timely provide the information that we requested, we
have kept detailed notes as to what information we requested, when we requested
the information, and the company's responses to our requests.

         Clearly, the information that we requested was material to the proposed
transaction. Had all of the information been provided to us, and provided
promptly, we would have had more than enough time to properly evaluate the
company and pursue the transaction contemplated by our proposal.

         As you know, we have had substantive communications with various
financial institutions regarding the financing of our proposal. We were unable
to conclude our financing arrangements as a result of your conduct.

         Based on these facts, I am shocked and dismayed by the statement in
Designs' press release that the Special Committee believed that all information
requests by Mr. Holtzman and his representatives concerning these due diligence
matters were complied with promptly. This statement belies the facts. Moreover,
your statement that "we are disappointed that Mr. Holtzman has withdrawn his
proposal" is ludicrous. Management's reluctance to pursue a legitimate proposal
shows that they are not fully committed to a sale of the company.


<PAGE>


Page Three (3)
Designs, Inc.
June 30, 1999

         While conducting our due diligence on the proposed transaction, there
were numerous times that we gave serious consideration to withdrawing our
proposal due to Designs' conduct, but we continued this process out of deference
to the other shareholders. However, when it became clear to us that we were not
going to receive the information we requested, we could not justify the expenses
that we were incurring in continuing the matter.

         In regard to Levi Strauss, as contemplated by our original proposal, we
specifically asked the company for permission to speak with Stanley Berger, the
Chairman of the Board, the Founder, and the largest individual shareholder of
the company, and an individual with a longstanding relationship with Levi
Strauss, to determine if he was interested in participating in this proposed
transaction. If the company would have permitted us to seek to involve Mr.
Berger in this transaction, which it refused to do, we believe that it would
have provided the most productive line of communication with Levi Strauss.

         Although we have withdrawn our proposal to purchase the company as a
result of Designs' tactics, we still believe that the recently established $2.3
million trust is material and that the trust agreement should be filed with the
Securities and Exchange Commission. The $2.3 million used to fund this trust
represents approximately $.15 per share, which is approximately 10% of the
current market capitalization of the company. Shareholders of Designs should
have the right to know the exact terms of this trust, how it was funded and how
much it cost them to "feather the nests" of the top executives. I also believe
that the details of the $5 million tax assessment are material and should be
disclosed.

         Due to the numerous false and misleading statements contained in Mr.
Groninger's June 11, 1999 letter (which was filed with Designs' Form 10-Q dated
June 15, 1999) and the June 25, 1999 press release, we insist that the company
issue a curative statement to inform the shareholders and investing public of
the true facts.

                                            Sincerely,

                                            Seymour Holtzman
                                            Chairman and Chief Executive Officer

SH/jmq


<PAGE>


                      THIS PROXY IS SOLICITED ON BEHALF OF
                            JEWELCOR MANAGEMENT, INC.
             FOR THE ANNUAL MEETING OF STOCKHOLDERS OF DESIGNS, INC.
                          TO BE HELD ON OCTOBER 4, 1999

         The undersigned  stockholder of Designs,  Inc. hereby appoints  Richard
Huffsmith  and  Brian  Buffalino,   or  either  of  them,  with  full  power  of
substitution and to each substitute  appointed  pursuant to such power, as proxy
or proxies,  to cast all votes,  as  designated  hereon,  which the  undersigned
stockholder  is entitled to cast at the Annual  Meeting of the  Stockholders  of
Designs,  Inc.  to be held at 11:00 a.m.  local time on October 4, 1999,  at One
Post Office Square, Boston, Massachusetts 02109, and at any and all adjournments
and postponements  thereof,  with all powers which the undersigned would possess
if personally  present (i) as  designated  below with respect to the matters set
forth below and described in the accompanying Proxy Statement, and (ii) in their
discretion  with respect to any other business that may properly come before the
Annual Meeting. The undersigned  stockholder hereby revokes any proxy or proxies
heretofore  given by the  undersigned  to others for such Annual  Meeting.  THIS
PROXY WHEN PROPERLY  EXECUTED AND RETURNED WILL BE VOTED IN THE MANNER  DIRECTED
BY THE  UNDERSIGNED  STOCKHOLDER.  IF NO DIRECTION  IS MADE,  THIS PROXY WILL BE
VOTED (1) FOR THE  ELECTION  OF ALL  NOMINEES  LISTED IN  PROPOSAL 1 AND (2) FOR
PROPOSAL 2.

PLEASE ACT  PROMPTLY.  PLEASE SIGN AND DATE THE REVERSE  SIDE OF THIS PROXY CARD
AND RETURN IT IN THE ENCLOSED ENVELOPE TODAY.

1.  ELECTION OF DIRECTORS:  To elect the nominees for director  below for a term
    of one year.

[ ] FOR all nominees listed below  [ ] WITHHOLD  AUTHORITY    [ ] FOR ALL EXCEPT

(INSTRUCTION:  To withhold  authority to vote for any individual  nominee,  mark
"FOR ALL EXCEPT" and write that nominee's name in the space provided below.)

John J.  Schultz,  Jeremiah  P.  Murphy,  Jr.,  Robert L.  Patron,  Jr.,  Joseph
Pennacchio and Jesse H. Choper.

         ___________________________________________


<PAGE>


                           (Continued from other side)

2.  Jewelcor  Management,  Inc.'s proposal to terminate the  Shareholder  Rights
    Agreement, dated as of May 1, 1995.

                      [ ]FOR   [ ] AGAINST   [ ]ABSTAIN


This proxy may be  revoked  prior to the time it is voted by  delivering  to the
Secretary of the Company either a written  revocation or a proxy bearing a later
date or by appearing at the Annual Meeting and voting in person.

                    Please date and sign here  exactly as name  appears  hereon.
                    When   signing  as  attorney,   administrator,   trustee  or
                    guardian,  give full title as such;  and when stock has been
                    issued in the name of two or more persons, all must sign.

                                      Dated: ___________________________________

                                      Signature: _______________________________

                                      Signature: _______________________________

                                      Title: ___________________________________



© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission