QUAKER OATS CO
424B3, 1994-06-20
FOOD AND KINDRED PRODUCTS
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<PAGE>

                                                Filed pursuant to Rule 424(b)(3)
                                                Registration No. 2-79503
 
PROSPECTUS
 
                                     LOGO
 
                            THE QUAKER OATS COMPANY
 
                 DIVIDEND REINVESTMENT AND STOCK PURCHASE PLAN
 
The Dividend Reinvestment and Stock Purchase Plan (the "Plan") of The Quaker
Oats Company (the "Company" or "Quaker") provides participants in the Plan
with a simple and convenient method for purchasing shares of the $5 Par Value
Common Stock of the Company (the "Common Stock") without incurring fees. Cash
dividends on shares of Common Stock held in the Plan will be automatically
reinvested.
The dividend reinvestment and/or cash payment options offered under the Plan
for eligible shareholders of record are:
    *     FULL DIVIDEND REINVESTMENT--Automatically reinvest cash dividends
          on all shares of Common Stock held of record.
    *     PARTIAL DIVIDEND REINVESTMENT--Automatically reinvest cash
          dividends on part of the shares of Common Stock held of record,
          while continuing to receive cash dividends on the other shares.
    *     OPTIONAL CASH PAYMENTS--Invest by making optional cash payments of
          $10 or more per payment, up to a total of $30,000 per calendar
          year, whether or not any dividends on shares of Common Stock held
          of record are reinvested.
Eligible employees may participate in the Plan by purchasing shares of Common
Stock through periodic payroll deductions and/or by making optional cash
payments in amounts of $10 or more per month, up to an aggregate of $30,000
per calendar year.
Shares purchased for use in the Plan are expected to be newly issued shares of
previously authorized and unissued Common Stock or treasury shares. Under
certain circumstances, shares may also be purchased on the open market.
The price of shares of Common Stock purchased with reinvested cash dividends,
optional cash payments or amounts deducted from employee participants' pay
will be 100% of a defined average market price of the shares. See page 10,
"Share Purchase Prices," for a definition of the defined average price.
Under the Plan, 500,000 authorized and unissued shares of the Company's Common
Stock were initially reserved for issuance. This figure was adjusted to
2,000,000 to reflect the two-for-one stock split-ups effective November 14,
1984 and November 12, 1986. The Company suggests that this Prospectus be
retained for future reference.
Neither the Company nor the Harris Trust and Savings Bank ("Harris Bank" or
the "Bank"), the administrator of the Plan, can or does assure a participant
of a profit or protection against a loss on the shares purchased under the
Plan. The Plan does not represent a change in the Company's dividend policy.
Payment of dividends will continue to depend on future earnings, financial
requirements and other factors.
 
                               ----------------
 
  THESE  SECURITIES  HAVE  NOT  BEEN  APPROVED  OR  DISAPPROVED  BY  THE
  SECURITIES AND EXCHANGE COMMISSION  NOR HAS THE COMMISSION PASSED UPON
   THE ACCURACY OR  ADEQUACY OF THIS PROSPECTUS.  ANY REPRESENTATION TO
   THE CONTRARY IS A CRIMINAL OFFENSE.
 
                 THE DATE OF THIS PROSPECTUS IS JUNE 20, 1994.
<PAGE>
 
         DOCUMENTS INCORPORATED BY REFERENCE AND AVAILABLE INFORMATION
 
This Prospectus contains, or incorporates by reference, information concerning
the Company and the Plan, but does not contain all the information set forth
in the Registration Statement and the exhibits thereto, which the Company has
filed with the Securities and Exchange Commission (the "Commission"),
Washington, D.C., under the Securities Act of 1933, as amended, and to which
reference is made.
 
The Annual Report on Form 10-K for the fiscal year ended June 30, 1993 and all
other reports filed by the Company with the Commission pursuant to Section
13(a) or 15(d) of the Securities Exchange Act of 1934 (the "Act") since June
30, 1993, including the Form 10-Q quarterly reports for the fiscal quarters
ended September 30, 1993 and December 31, 1993 are incorporated by reference
in this Prospectus.
 
The description of the Company's Common Stock included in the registration
statement filed pursuant to Section 12 of the Securities Exchange Act of 1934
and any amendments and reports filed for the purpose of updating that
description are incorporated by reference in this Prospectus.
 
All documents filed by the Company with the Commission pursuant to Section
13(a), 13(c), 14 or 15(d) of the Act after the date of this Prospectus and
before the termination of this offering shall be deemed to be incorporated by
reference in this Prospectus and to be part hereof from the date of filing of
such documents. Additional updating information with respect to the securities
and the Plan covered herein may be provided in the future to participants by
means of supplements to the Prospectus. Copies of information concerning the
Company which has been filed with the Commission and which is incorporated
herein by reference will be provided by the Company without charge (except for
exhibits thereto) upon written or oral request directed to The Quaker Oats
Company, Shareholder Services, P.O. Box 049001, Chicago, Illinois 60604-9001,
Telephone (800) 685-6566.
 
The Company is subject to the informational requirements of the Act and in
accordance with the Act files reports, proxy statements and other information
with the Commission. Such reports and other information can be inspected and
copied at the public reference facilities maintained by the Commission at 450
Fifth Street, N.W., Washington, D.C., and at the Commission's Regional
Offices: Federal Building, 26 Federal Plaza, New York, New York; and Citicorp
Center, 500 W. Madison Street, Suite 1400, Chicago, Illinois. Copies of such
material can be obtained from the Public Reference Section of the Commission,
450 Fifth Street, N.W., Washington, D.C. 20549, at prescribed rates. In
addition, such material can be inspected at the offices of the New York,
Pacific, and Chicago Stock Exchanges, on which the Company's Common Stock is
listed.
 
                                  THE COMPANY
 
The Company is a major worldwide producer and marketer of packaged brand-name
grocery products, including cereals, mixes, table syrup, corn products, frozen
foods and pet foods. The Company also produces food products and beverages
through its subsidiary, Stokely-Van Camp, Inc.
 
The Company was incorporated in New Jersey in 1901. Its executive offices are
located at 321 North Clark Street, Chicago, Illinois 60610. The Company's
telephone number is (312) 222-7111.
 
                                       2
<PAGE>
 
                            DESCRIPTION OF THE PLAN
 
The Plan originally was approved by the Board of Directors on September 8,
1982 and became effective on January 3, 1983. The Plan replaced both the
Company's Shareholder Investment Service, administered by Harris Trust and
Savings Bank, and the Employee Stock Purchase Plan, administered by Merrill
Lynch, Pierce, Fenner & Smith, Inc.
 
Under the Plan, 500,000 authorized and unissued shares of Common Stock were
initially reserved for issuance. This figure was adjusted to 1,000,000 to
reflect the two-for-one stock split-up effective November 14, 1984, and it was
adjusted to 2,000,000 to reflect the two-for-one stock split-up effective
November 12, 1986. In addition, at the Company's option, shares of the
Company's Common Stock may be purchased through open market transactions for
use in the Plan.
 
PURPOSE
 
The purpose of the Plan is to provide shareholders of record and eligible
employees with a simple and convenient method of purchasing shares of the
Company's Common Stock. Once enrolled in the Plan, eligible shareholders may
use cash dividends and/or make optional cash payments to acquire additional
shares of Common Stock without incurring purchase fees, including brokerage
commissions or service charges. Eligible employees may use periodic payroll
deductions and/or make optional cash payments to acquire additional shares of
Common Stock without incurring purchase fees. Shares acquired under the Plan's
dividend reinvestment, payroll deduction and cash payment options will be
credited to participants' Plan accounts, and cash dividends on such shares
will be automatically reinvested. Purchases of newly issued shares or treasury
shares will provide the Company with funds which will be used for general
corporate purposes. Shares purchased on the open market will not provide the
Company with funds.
 
ADVANTAGES
 
Participants in the Plan who are shareholders of record of the Company's
Common Stock may
 
    *     automatically reinvest dividends on all or a portion of their
          shares held of record at the defined average market price on the
          applicable Investment Date.
 
    *     periodically invest additional cash (in amounts of not less than
          $10 per payment, up to a total of $30,000 per calendar year) to
          purchase shares of Common Stock at the defined average market
          price on the applicable Investment Date.
 
Participants in the Plan who are employees may
 
    *     authorize periodic payroll deductions (in amounts of not less than
          $10 per month nor more than $2,500 per month) to be used for the
          purchase of Common Stock at the defined average market price on
          the applicable Investment Date.
 
    *     periodically invest cash (in amounts of not less than $10 per
          payment, up to a total of $30,000 per calendar year when combined
          with their payroll deductions, if any) to purchase shares of
          Common Stock at the defined market price on the applicable
          Investment Date.
 
                                       3
<PAGE>
 
All participants in the Plan will
 
    *     have cash dividends on shares credited to their Plan accounts
          automatically reinvested in additional shares of Common Stock at
          the defined average market price on the applicable Investment
          Date.
 
    *     participate without incurring fees in connection with purchases
          under the Plan, including brokerage commissions or service
          charges.
 
    *     benefit from full investment of funds under the Plan because
          fractional shares, as well as whole shares, will be credited to
          their accounts; and dividends on such fractions, as well as on
          whole shares, will be reinvested in additional shares.
 
    *     avoid the need for safekeeping of certificates for shares of
          Common Stock credited to their accounts under the Plan.
 
    *     receive periodic statements from Harris Bank reflecting all
          current activity in their Plan accounts, thereby affording
          participants simplified recordkeeping. See page 11, "Reports to
          Participants."
 
See page 9, "Purchases of Shares," for a definition of the applicable
Investment Date and "Share Purchase Prices," for a definition of average
market price.
 
ADMINISTRATION
 
The Company has appointed Harris Bank as its agent to administer the Plan,
maintain records, send statements of account to participants and perform other
duties relating to the Plan, subject to the direction of the Company. Harris
Bank will hold for safekeeping the shares of Common Stock under the Plan for
each participant until termination of participation in the Plan or receipt of
a request in writing from a participant for all or part of his or her shares.
Shares held by the Bank will be registered in the name of the Bank or one of
its nominees, as agent for participants in the Plan.
 
In addition, the Bank will accept and hold for safekeeping, at no charge to
the participant, any shares registered in the name of a participant and
deposited with the Bank by a participant.
 
Harris Bank also acts as dividend disbursing agent, transfer agent and
registrar for the Company's Common Stock.
 
In the event Harris Bank should resign or otherwise cease to act as agent for
the Plan, the Company will make such other arrangements as it deems
appropriate for administration of the Plan.
 
                                       4
<PAGE>
 
All inquiries, notices, requests and other communications regarding
participation in the Plan (except as specifically indicated below) should be
sent to the Bank at the following address:
 
                         Harris Trust and Savings Bank
                         Quaker Dividend Reinvestment
                         and Stock Purchase Plan
                         P.O. Box A3309
                         Chicago, IL 60690-0755
 
Participants may also call the Bank at (800) 344-1198.
 
PARTICIPATION BY SHAREHOLDERS OF RECORD
 
Participation in the Plan is completely voluntary. Shareholders who do not
elect to participate in the Plan will continue to receive their cash
dividends.
 
    Eligibility
 
In general, any shareholder who has shares of the Company's Common Stock
registered in his or her own name is eligible to participate in the Plan. A
beneficial owner, whose shares are registered in the name of another (e.g. in
a broker's "street name" or in the name of a bank nominee or trustee) and who
desires to participate in the Plan, must either make appropriate arrangements
with the record holder to participate on behalf of the beneficial owner or
must become a shareholder of record by having a part or all of such shares
transferred into his or her own name.
 
    Enrollment
 
An eligible shareholder may join the Plan at any time by completing and
signing the Authorization Form and returning it to Harris Bank in the postage-
paid envelope provided for that purpose. If the shares of Common Stock are
registered in more than one name (e.g., joint tenants or trustees), all
registered holders must sign. Authorization Forms may be obtained at any time
by writing Harris Bank at the following address.
 
                         Harris Trust and Savings Bank
                         Quaker Dividend Reinvestment
                         and Stock Purchase Plan
                         P.O. Box A3309
                         Chicago, IL 60690-0755
 
Participants may also call the Bank at (800) 344-1198.
 
Brokers, banks or other nominees who wish to participate in the Plan on behalf
of their clients may request special participation arrangements by writing to
Harris Bank.
 
The reinvestment of a shareholder participant's dividends will begin with the
dividend payment date immediately following the date on which a signed
Authorization Form specifying reinvestment of dividends is received by Harris
Bank or the Company, provided such form is received by the Bank at least two
business days before the record date for a dividend payment. If the
Authorization Form is received after that time, the reinvestment of dividends
will begin with the next cash dividend payment. Dividend payment dates for the
Company's Common Stock have historically occurred on or about the 15th day of
January, April, July and October.
 
 
                                       5
<PAGE>
 
    Investment Options
 
An eligible shareholder of record may elect to participate in the Plan through
the following dividend reinvestment and/or cash payment options:
 
    FULL DIVIDEND REINVESTMENT--Directs Harris Bank to reinvest the cash
    dividends on all shares of Common Stock currently or subsequently
    registered in the participant's name.
 
    PARTIAL DIVIDEND REINVESTMENT--Directs Harris Bank to reinvest the cash
    dividends on a designated number of shares of Common Stock registered in
    the name of the participant. The Company will continue to pay cash
    dividends directly to the participant on the other shares.
 
    OPTIONAL CASH PAYMENTS--Permits the participant to make optional cash
    payments of $10 or more per payment, up to a total of $30,000 per
    calendar year, for the purchase of additional shares of Common Stock,
    whether or not any dividends on the shares of Common Stock registered in
    the name of the participant are reinvested.
 
All shares acquired by a shareholder of record through dividend reinvestment
and optional cash payments will be credited to the participant's account under
the Plan. Cash dividends on shares (including any fractional share interest)
of Common Stock held in the participant's account under the Plan will be
automatically reinvested in additional shares of Common Stock. Fractional
share interests will be computed to four decimal places.
 
A shareholder participant may change his or her investment option by obtaining
and completing a new Authorization Form and sending it to Harris Bank. The new
Authorization Form must be received by the Bank at least two business days
before the record date for a dividend payment in order to be effective for
such payment.
 
    Withdrawal from Plan
 
A shareholder participant may withdraw from the Plan at any time by notifying
Harris Bank in writing.
 
Termination of participation in the Plan by a shareholder of record will
immediately stop all reinvestment of the participant's dividends if the notice
of withdrawal is received by Harris Bank not later than the record date prior
to the dividend payment date. Investment of optional cash payments will stop
immediately if notification of withdrawal is received by the Bank at least two
business days prior to the applicable Investment Date, which is the first
business day of the month. The entire amount of any optional cash payment
received for which reinvestment has been stopped by termination of
participation in the Plan will be refunded to the participant. See page 11,
"Issuance of Certificates or Sale of Shares on Withdrawal from Plan."
 
    Rejoining the Plan
 
Any eligible shareholder may rejoin the Plan at any time by completing a new
Authorization Form. However, Harris Bank reserves the right to reject any such
form from a previous shareholder participant on grounds of excessive
termination and rejoining. Such reservation is intended to minimize
administrative expense and to encourage use of the Plan as a long-term
investment service.
 
                                       6
<PAGE>
 
PARTICIPATION BY ELIGIBLE EMPLOYEES
 
    Eligibility
 
Any regular full-time or part-time employee, who is on either the Company's
U.S. or Canadian payroll and has at least six months of consecutive service
with the Company or one of its divisions or wholly-owned subsidiaries, may
enroll in the Plan. Employees need not be shareholders of record in order to
participate.
 
    Enrollment
 
An eligible employee who is not a shareholder of record may join the Plan in
one of two ways: (1) by electing to participate through payroll deductions
(and other optional cash payments, if desired) or (2) by electing to
participate with optional cash payments only.
 
To participate through payroll deductions, the employee should execute a
combined Employee Investment Authorization and Payroll Deduction Authorization
Form and return it to his or her Personnel Representative. To participate only
with optional cash payments, the employee should mark the "Optional Cash
Payments Only" box of the Employee Investment Authorization Form and forward
it to the Bank, together with a check or money order (payable to Harris Trust
and Savings Bank) in the amount of the cash payment. If the employee is not a
shareholder of record at the time of his or her initial optional cash payment,
the check or money order must be for an amount of at least $100. Thereafter,
additional cash payments may be made in amounts of not less than $10 per
payment, up to a total of $30,000 during any calendar year.
 
An employee's participation in the Plan will commence as soon as practicable
after a completed Employee Investment Authorization Form is received by the
Company (in the case of employees electing participation through payroll
deductions) or by Harris Bank (in the case of employees electing to
participate with optional cash payments only). In order to be entitled to
receive dividends and have them reinvested under the Plan, an employee must
have shares in his or her Plan account on or before a record date for the
payment of dividends. Dividend payment dates for the Company's Common Stock
have historically occurred on or about the 15th day of January, April, July
and October.
 
    Changing Payroll Deductions
 
An employee participating in the Plan through payroll deductions may change
the amount of such deductions by obtaining and completing a new Payroll
Authorization Form and sending it to his or her Personnel Representative. Any
such change will become effective as soon as practicable after the employee's
request is received by the Company.
 
An employee may discontinue payroll deductions at any time by notifying his or
her Personnel Representative in writing. Discontinuing payroll deductions will
not automatically terminate participation in the Plan. Harris Bank will
continue to reinvest dividends on shares in the employee's Plan account until
the employee withdraws from the Plan. See page 8, "Withdrawal from Plan."
 
    Employees Who Are Shareholders of Record
 
An employee who is a shareholder of record may enroll in the Plan at any time,
regardless of length of service with the Company, by executing an
Authorization Form and forwarding it to Harris Bank, in the same manner as all
other shareholders of record. See page 5, "Participation by Shareholders of
Record." The payroll deduction option, however, is available only to employees
satisfying the employee eligibility requirements.
 
                                       7
<PAGE>
 
    Investment Options
 
An eligible employee may participate in the Plan through periodic payroll
deductions or by making optional cash payments, or both. Participation in the
Plan is completely voluntary.
 
Payroll deductions will be made on a periodic basis in amounts of not less than
$10 per month nor more than $2,500 per month. Payroll deductions will be
withheld from each paycheck equally and will be invested as soon as possible
after the end of the month. NO INTEREST WILL BE PAID BY QUAKER OR HARRIS BANK
ON AMOUNTS DEDUCTED FROM PAY.
 
All employee participants may make optional cash payments as described more
fully beginning on page 10, but the combined total of all payroll deductions
and optional cash payments of any employee participant may not exceed $30,000
during any calendar year.
 
All shares acquired by an employee through payroll deductions, optional cash
payments and reinvested dividends will be credited to the employee's account
under the Plan. Cash dividends on all shares (including fractional shares) of
Common Stock held in the Plan for the account of an employee participant will
be automatically reinvested in additional shares of Common Stock. Fractional
shares will be computed to four decimal places.
 
    Employee Participants Who Leave the Company
 
Termination of employment does not automatically terminate participation in the
Plan. Dividends on shares held under the Plan for the account of an employee
participant who leaves the Company will continue to be reinvested until the
participant withdraws from the Plan. Optional cash payments may continue to be
made by such participant so long as there are shares credited to his or her
account under the Plan.
 
    Withdrawal from Plan
 
An employee participant may withdraw from the Plan at any time by notifying
Harris Bank in writing. See page 11, "Issuance of Certificates or Sale of
Shares on Withdrawal from Plan." If notification of withdrawal is received at
least two business days prior to the applicable Investment Date, the Bank will
immediately stop investment of any optional cash payments and uninvested
payroll deductions. These payments and deductions will be refunded to the
employee.
 
    Rejoining the Plan
 
Any eligible employee may rejoin the Plan at any time by completing a new
Employee Investment Authorization Form. However, the Company reserves the right
to reject any such form from a previous employee participant on grounds of
excessive termination and rejoining. Such reservation is intended to minimize
administrative expense and to encourage use of the Plan as a long-term
investment service.
 
COSTS
 
Participants will incur no brokerage fees or other expenses in connection with
purchases made under the Plan, whether shares are purchased from the Company or
on the open market. All costs of administering the Plan will be paid by the
Company except for amounts Harris Bank may charge for additional service, not
provided for under the Plan, performed at a participant's request. Please see
page 14, "Tax Considerations," for the tax treatment of brokerage fees paid by
the Company.
 
                                       8
<PAGE>
 
PURCHASES OF SHARES
 
Ordinarily Harris Bank will purchase authorized and unissued shares or
treasury shares from the Company for use in the Plan. Under certain
circumstances, the Plan provides for the purchase of shares on the open
market.
 
    Open Market Purchases
 
The Company anticipates that it will instruct Harris Bank to purchase shares
on the open market for use in the Plan only at such times as the Company
believes the issuance of new shares or treasury shares would be ill-advised.
 
Any purchase of Common Stock on the open market under the Plan will begin on a
dividend payment date (for the reinvestment of cash dividends), on the first
business day of each month (for the investment of optional cash payments), or
as soon as practicable after the end of the month in which deductions are made
(for amounts deducted from employee's pay), and will continue until the
required number of shares has been purchased.
 
    When Purchases From the Company Will Be Made
 
Purchases of Common Stock from the Company under the Plan will be made on the
following applicable "Investment Dates":
 
    (a) Each dividend payment date is an Investment Date for the
    reinvestment of cash dividends.
 
    (b) The first business day of each month is an Investment Date for the
    investment of optional cash payments.
 
    (c) The date when shares are actually purchased, which will be as soon
    as practicable after the end of the month in which the deductions are
    made, is an Investment Date for amounts deducted from employee
    participants' pay.
 
    Number of Shares to be Purchased
 
The number of shares of Common Stock to be purchased for a participant in the
Plan depends on the purchase price of Common Stock on the applicable
Investment Date and, in the case of shareholder participants, on the amount of
the participant's cash dividends and optional cash payments to be invested or,
in the case of employee participants, on the amount of the employee's cash
dividends, payroll deductions and optional cash payments to be invested. A
participant's account will be credited with that number of shares of Common
Stock (including any fractional share interest, computed to four decimal
places) equal to the total amount to be invested divided by the applicable
purchase price per share.
 
SHARE PURCHASE PRICES
 
The price of shares of Common Stock purchased from the Company for
participants with reinvested cash dividends will be the average of the daily
high and low sales prices of shares of the Common Stock (as published in The
Wall Street Journal report of New York Stock Exchange Composite Transactions)
on the applicable dividend payment Investment Date. The price of shares of
Common Stock purchased for participants on the open market with reinvested
cash dividends will be the purchase price of the shares purchased. If shares
are purchased on the open market on more than one date, a weighted average
will be used.
 
                                       9
<PAGE>
 
The price of shares of Common Stock purchased from the Company for
participants with optional cash payments or amounts deducted from employee
participants' pay will be the average of the daily high and low sales prices
of shares of the Common Stock (as published in The Wall Street Journal report
of New York Stock Exchange Composite Transactions) on the relevant Investment
Date. The price of shares of Common Stock purchased for participants on the
open market with optional cash payments or amounts deducted from pay will be
the purchase price of the shares purchased. If shares are purchased on the
open market on more than one date, a weighted average will be used.
 
If there is no trading in the Company's Common Stock on The New York Stock
Exchange (or if the Exchange is closed) for ten consecutive regular trading
days prior to any Investment Date, all cash, whether dividends, optional cash
payments or amounts deducted from pay, held for the purchase of Common Stock
on such Investment Date will be returned to the participants. If Harris Bank
or the Company determines that The Wall Street Journal contains a reporting
error, market price reports may be obtained from such other sources as the
Bank shall deem appropriate.
 
No shares of Common Stock will be sold by the Company for use in the Plan at a
per-share price less than the par value of the shares.
 
OPTIONAL CASH PAYMENTS
 
    How the Cash Payment Option Works
 
An optional cash payment may be made by a participant when enrolling in the
Plan by sending a check or money order (payable to Harris Trust and Savings
Bank) to the Bank with an Authorization Form (or an Employee Investment
Authorization Form in the case of an employee). Once enrolled, the participant
may use forms supplied by the Bank with each statement of account to make
additional cash payments. Optional cash payments, if made, need not be in the
same amount each time.
 
Optional cash payments received from participants in any month will be applied
by Harris Bank to the purchase of additional shares of Common Stock as of the
Investment Date following the receipt of such payments. Optional cash payments
must be received by the Bank at least one business day prior to the applicable
Investment Date. Any optional cash payments received on or after a monthly
Investment Date will be held until the next succeeding monthly Investment
Date. NO INTEREST WILL BE PAID BY QUAKER OR THE BANK ON OPTIONAL CASH
PAYMENTS. THEREFORE, OPTIONAL CASH PAYMENTS SHOULD BE SENT SO AS TO REACH THE
BANK SHORTLY BEFORE THE MONTHLY DEADLINE. PARTICIPANTS SHOULD ALLOW ADEQUATE
TIME FOR MAILING.
 
    Limitations on Amount of Payments
 
Each optional cash payment by a shareholder participant must be at least $10,
and the total of such payments may not exceed $30,000 during any calendar
year. In the case of an employee participant, the combined total of all
amounts deducted from the employee's pay and all optional cash payments made
by such employee shall not exceed $30,000 during any calendar year.
 
Harris Bank will acknowledge receipt of all optional cash payments. In the
case of a nominee who holds Common Stock for more than one beneficial owner,
optional cash payments of more than $30,000 may be made, provided such nominee
certifies to the Bank and the Company, accompanied by such documentation as
the Company shall require, that each beneficial owner is not making optional
cash payments in excess of the above limitation.
 
                                      10
<PAGE>
 
    Return of Uninvested Optional Cash Payments
 
A participant may, without terminating participation in the Plan, obtain the
return of any uninvested optional cash payment upon written request received
by Harris Bank at least two business days prior to the applicable Investment
Date.
 
REPORTS TO PARTICIPANTS
 
Harris Bank will maintain an account for each participant. However, in the
case of an employee participant who is both a shareholder of record and a
participant through payroll deductions, the Bank will maintain separate
accounts and will issue an individual statement for each account. All shares
of Common Stock (including any fractional share interest, computed to four
decimal places) purchased for a participant under the Plan will be credited to
his or her account(s).
 
Each participant in the Plan will receive a quarterly statement of his or her
account from Harris Bank as soon as practicable following each dividend
payment date. The Bank will also furnish a participant with an account
statement as soon as practicable following the investment of any optional cash
payment. Investment of funds from payroll deductions will be reflected in
quarterly statements to employee participants. THESE ACCOUNT STATEMENTS ARE
THE PARTICIPANT'S CONTINUING RECORD OF CURRENT ACTIVITY AND THE COST OF SHARES
PURCHASED AND SHOULD BE RETAINED FOR TAX PURPOSES.
 
In addition, each participant will receive copies of other communications sent
to holders of the Company's Common Stock, including the Company's Annual and
Interim Reports, the Notice of Annual Meeting and Proxy Statement, and the
information needed for reporting dividend income for Federal income tax
purposes.
 
CERTIFICATES FOR SHARES
 
    Shares Held by Harris Bank
 
Certificates for shares of Common Stock purchased under the Plan will not be
issued to a participant unless requested by the participant or until his or
her account is terminated. The number of shares credited to a participant's
account under the Plan will be shown on each account statement mailed to the
participant. While in the custody of Harris Bank, shares of Common Stock
purchased under the Plan will be registered in the name of the Bank or one of
its nominees. This convenience protects against loss, theft or destruction of
stock certificates.
 
At any time a participant may, without terminating participation in the Plan,
request in writing that Harris Bank issue a certificate for all or part of the
whole shares credited to his or her Plan account. Any remaining whole shares
and fractional share interest will continue to be credited to the
participant's account.
 
Certificates or script for fractional share interests will not be issued under
any circumstances.
 
    Issuance of Certificates or Sale of Shares on Withdrawal from Plan
 
When a participant withdraws from the Plan, or upon termination of the Plan by
the Company, any uninvested optional cash payment and payroll deduction will
be returned, certificates for whole shares credited to a participant's account
under the Plan will be issued, and a cash payment will be made for any
fractional share. The cash payment for the fractional share will be based on
the closing sale price of the Company's
 
                                      11
<PAGE>
 
Common Stock (as published in The Wall Street Journal report of New York Stock
Exchange Composite Transactions) for the date the withdrawal notice is
received by the Bank or, if not a trading day, the next day that the Common
Stock is traded on the New York Stock Exchange following the day Harris Bank
receives the withdrawal notice.
 
Generally, it will require ten days to two weeks from the time notice of
withdrawal from the Plan is received by Harris Bank or the Company until share
certificates are mailed to a participant. If the notice is received between
the record date for a dividend and a dividend payment date, share certificates
will be mailed as soon as practicable after the dividend payment date.
 
Upon withdrawal from the Plan, a participant may request Harris Bank to sell
all or a part of the whole shares of Common Stock credited to his or her
account under the Plan and to remit to the participant the proceeds of such
sale, less any applicable brokerage commissions, service charges and transfer
taxes. Sale requests may be accumulated by the Bank. The sale of shares on
behalf of a participant who withdraws from the Plan will be effected as soon
as practicable, generally within ten trading days after the Bank's receipt of
the request to sell. If the request is received between the record date for a
dividend and a dividend payment date, the sale of shares will be effected as
soon as practicable after the dividend payment date.
 
    Name in Which Certificates Will Be Issued
 
Shareholder participants' accounts under the Plan will be maintained in the
names in which certificates for shares of Common Stock of such participants
are registered at the time they enter the Plan. The account of an employee
participating in the Plan will be maintained in his or her name, unless
instructed otherwise on an Employee Investment Authorization Form (e.g., the
account may be established in the joint names of the employee and such other
person or persons as he or she may designate, such as his or her spouse or
children). Certificates for whole shares, when issued, will be registered in
the names in which accounts under the Plan are maintained.
 
Should a participant want such shares registered in any other name upon the
withdrawal of the shares from the Plan, the participant must so indicate in
his or her request to Harris Bank. In the event of such a request, the
participant will be responsible for any transfer taxes that may be due and for
compliance with any applicable transfer requirements.
 
    No Transfer of Shares Held in Plan
 
Shares of Common Stock credited to the account of a participant under the Plan
may not be assigned, pledged as collateral or otherwise transferred. A
participant who wishes to assign, pledge or otherwise transfer such shares
must request that a certificate for such shares be issued in his or her name.
 
OTHER INFORMATION
 
    Sale or Transfer of Registered Shares
 
At any time a participant may, without terminating participation in the Plan,
request in writing that Harris Bank sell all or part of the whole shares
credited to his or her Plan account. Any remaining whole shares and fractional
share interest will continue to be credited to the participant's account.
 
If a participant sells all the shares of Common Stock registered in his or her
name, but retains shares in the Plan, Harris Bank will continue to reinvest
the cash dividends on shares in the Plan, subject to a participant's right to
withdraw from the Plan at any time.
 
                                      12
<PAGE>
 
If a shareholder participant who has selected the Partial Dividend
Reinvestment option disposes of a portion of the shares registered in his or
her name, to the extent that such participant has registered in his or her
name fewer shares than the number of shares designated as participating in the
Plan, dividends on all shares remaining in the name of the participant will be
reinvested under the Plan. If such participant subsequently acquires
additional shares registered in his or her name, such additional shares shall
be deemed to participate in the Plan until the number of shares equals the
number of shares designated as participating in the Plan on the participant's
then current Authorization Form.
 
    Rights Offerings
 
In the event of any rights offering or the distribution of any securities of
another issuer by the Company, each participant will be entitled to receive
such rights or securities based upon his or her total holdings of whole shares
of Common Stock, including whole shares credited to his or her account under
the Plan.
 
Rights or securities applicable to shares credited to a participant's account
under the Plan will be sold by Harris Bank, and the net proceeds will be used
to purchase shares on the first business day of the following month. Any
participant who desires to personally receive such rights or securities must
request, at least five business days prior to the record date for the issuance
of any such rights or securities, that the whole shares of Common Stock
credited to the participant's account be registered in the participant's name.
 
    Stock Dividends, Stock Splits and Stock Split-ups
 
Any stock dividends, stock splits or stock split-ups distributed by the
Company on shares of Common Stock credited to the account of a participant
under the Plan will be added to the participant's Plan account. Stock
dividends, split shares or stock split-ups distributed on shares registered in
the name of a participant will be mailed directly to the participant in the
same manner as to shareholders who are not participating in the Plan.
 
    Voting of Shares Held in Plan
 
If a participant holds certificates for shares of Common Stock, the
participant will be sent a proxy card in connection with any annual or special
shareholders meeting. This proxy will apply to all shares registered in the
participant's name and to all whole shares credited to the participant's
account under the Plan. If the participant does not hold certificates for
shares, the participant will receive a proxy card on which to indicate how the
shares held by Harris Bank in the participant's Plan account are to be voted.
Fractional shares will not be voted.
 
If the proxy card is returned and no voting instructions are given with
respect to any item on a properly issued card, all of the participant's shares
of Common Stock covered by such proxy card will be voted in accordance with
the recommendations of the Company's management. If the card is not returned
or is returned unsigned, the participant's shares will not be voted.
 
Whole shares of Common Stock held under the Plan by a participant may be voted
at the meeting by the participant by obtaining a proxy from Harris Bank at
least five days prior to the date of the meeting.
 
    Responsibilities of the Company and the Bank Under the Plan
 
The Company reserves the right, acting in good faith, to interpret and
regulate the Plan as deemed necessary or desirable in connection with the
Plan's operation.
 
                                      13
<PAGE>
 
Neither the Company nor Harris Bank will be liable in connection with the
interpretation, regulation or administration of the Plan for any act done in
good faith or for any good faith omission to act, including, without
limitation, any claim of liability arising out of failure to terminate a
participant's account upon such participant's death prior to receipt of notice
in writing of such death.
 
    Amendment or Termination by the Company
 
The Company reserves the right to suspend, modify or terminate the Plan at any
time. All participants will be notified of any suspension, termination or
significant modification of the Plan within a reasonable time prior to such
change.
 
                              TAX CONSIDERATIONS
 
DIVIDEND REINVESTMENT FEATURE
 
Under the Plan, cash dividends otherwise payable to a participant may be
reinvested in Common Stock at a defined average market price of the shares.
See page 9, "Share Purchase Prices."
 
When Harris Bank as Plan Administrator acquires shares from the Company, the
participant must include in gross income an amount equal to the reinvested
dividends, and that amount will be the shareholder's tax basis for those
shares.
 
In the event Harris Bank purchases Plan shares on the open market, a
participant must include in gross income an amount equal to the actual
purchase price of the shares, which is equal to the reinvested dividends, plus
that portion of the brokerage fee, paid by the Company, which is attributable
to the purchase of the participant's shares, and the participant's tax basis
for such shares will be that amount.
 
OPTIONAL CASH PAYMENT AND PAYROLL DEDUCTION FEATURES
 
In the case of shares purchased from the Company with optional cash payments
and amounts deducted from an employee's pay, the shareholder's tax basis for
such shares will be the number of shares purchased, multiplied by the average
of the high and low sales prices of the Common Stock on the Investment Date
(defined, with respect to optional cash payments, as the first business day of
each month, and, with respect to amounts deducted from employee participants'
pay, as a date on which the shares are actually purchased). See page 9, "When
Purchases From the Company Will Be Made."
 
In the event Harris Bank purchases Plan shares on the open market, the
participant's tax basis for such shares will be the actual purchase price of
the shares, which is equal to the optional cash payments and amounts deducted
from the employee's pay, plus that portion of the brokerage fee, paid by the
Company, which is attributable to the purchase of the participant's shares.
 
FOREIGN SHAREHOLDERS
 
Any foreign shareholders who elect to participate in the Plan and whose
dividends are subject to United States income tax withholding will have the
withheld amounts deducted before the dividends are used to purchase shares
under the Plan.
 
GENERAL INFORMATION
 
The brokerage fee attributable to the participant's shares and paid by the
Company will constitute taxable income to the participant.
 
                                      14
<PAGE>
 
The holding period for shares acquired under the Plan will begin the day after
the applicable Investment Date.
 
No taxable income is realized when a participant withdraws shares purchased
under the Plan. However, a participant will recognize a taxable gain or loss
when whole shares acquired under the Plan are sold by Harris Bank upon the
participant's withdrawal from the Plan or upon sale of the shares by the
participant. A participant will also recognize a taxable gain or loss when the
participant receives a cash payment for a fractional share credited to his or
her Plan account. The amount of such gain or loss will be the difference
between the amount which the participant receives for his or her whole shares
or fractional share and the tax basis thereof.
 
Participants and prospective participants should consult their own tax
advisors concerning Federal income tax consequences of participation in the
Plan. They should also obtain information concerning any applicable state,
foreign, or local taxes.
 
                                USE OF PROCEEDS
 
The net proceeds from the sale of Common Stock offered under the Plan will be
used for general corporate purposes, including capital expenditures. The
Company has no basis for estimating either the number of shares of Common
Stock that will be sold under the Plan or the prices at which such shares will
be sold.
 
                                    EXPERTS
 
The financial statements and schedules incorporated by reference in this
Prospectus and elsewhere in the Registration Statement have been examined by
Arthur Andersen & Co., independent public accountants, as indicated in their
report with respect thereto, and are included herein in reliance upon the
authority of said firm as experts in giving said reports.
 
                                   LEGALITY
 
Joseph G. Egan, Vice President and Special Counsel and formerly Vice President
and General Corporate Counsel for the Company, who rendered an opinion on the
validity of the securities offered pursuant to the Plan, owned 3,158 shares of
Common Stock and had options to purchase 12,060 shares of Common Stock as of
September 20, 1982 (the date of such opinion).
 
                                INDEMNIFICATION
 
Section 14A:3-5 of the New Jersey Business Corporation Act provides for
indemnification of the Company's directors and officers in a variety of
circumstances, which may include liabilities under the Securities Act of 1933.
In addition, the Company has purchased insurance permitted by New Jersey on
behalf of directors, officers, employees or agents which may cover liabilities
under the Securities Act of 1933.
 
Insofar as indemnification for liabilities arising under the Securities Act of
1933 may be permitted to directors, officers or persons controlling the
Company pursuant to the foregoing provisions, the Company has been informed
that in the opinion of the Securities and Exchange Commission such
indemnification is against public policy as expressed in the Securities Act of
1933 and is, therefore, unenforceable.
 
THIS DOCUMENT IS
PRINTED ON               LOGO
RECYCLED PAPER
 
                                      15
<PAGE>
 
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                               TABLE OF CONTENTS
<TABLE>
<CAPTION>
                                                                            PAGE
                                                                            ----
<S>                                                                         <C>
Documents Incorporated by Reference and Available Information..............   2
The Company................................................................   2
Description of the Plan....................................................   3
  Purpose..................................................................   3
  Advantages...............................................................   3
  Administration...........................................................   4
  Participation by Shareholders of Record..................................   5
  Participation by Eligible Employees......................................   7
  Costs....................................................................   8
  Purchases of Shares......................................................   9
  Share Purchase Prices....................................................   9
  Optional Cash Payments...................................................  10
  Reports to Participants..................................................  11
  Certificates for Shares..................................................  11
  Other Information........................................................  12
Tax Considerations.........................................................  14
Use of Proceeds............................................................  15
Experts....................................................................  15
Legality...................................................................  15
Indemnification............................................................  15
</TABLE>
 
                               -----------------
 
NO PERSON HAS BEEN AUTHORIZED TO GIVE ANY INFORMATION OR TO MAKE ANY REPRESEN-
TATIONS, OTHER THAN THOSE CONTAINED IN THIS PROSPECTUS, IN CONNECTION WITH THE
OFFER CONTAINED IN THIS PROSPECTUS, AND IF GIVEN OR MADE, SUCH INFORMATION OR
REPRESENTATIONS MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED BY THE COMPA-
NY. THIS PROSPECTUS IS NOT AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO
BUY ANY SECURITY IN ANY JURISDICTION TO ANY PERSON TO WHOM IT IS UNLAWFUL TO
MAKE SUCH OFFER OR SOLICITATION IN SUCH JURISDICTION. NEITHER THE DELIVERY OF
THIS PROSPECTUS NOR ANY SALE MADE HEREUNDER SHALL UNDER ANY CIRCUMSTANCES IMPLY
THAT THERE HAS BEEN NO CHANGE IN THE AFFAIRS OF THE COMPANY SINCE THE DATE
HEREOF OR THAT THE INFORMATION HEREIN IS CORRECT AS OF ANY TIME SUBSEQUENT TO
ITS DATE.
 
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                            THE QUAKER OATS COMPANY
 
                                    Dividend
                                  Reinvestment
                                      and
                                 Stock Purchase
                                      Plan
 
 
                                      LOGO
 
 
                                 June 20, 1994
 
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