QUAKER OATS CO
10-Q, 1996-08-13
GRAIN MILL PRODUCTS
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                                 UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549
                                       
                                       
                                   FORM 10-Q
                                       
                                       
    X  Quarterly Report Pursuant to Section 13 or 15 (d) of the Securities
                             Exchange Act of 1934
                                       
                                       
                 For the quarterly period ended June 30, 1996
                                       
                                       
       Transition Report Pursuant to Section 13 or 15 (d) of the Securities
                             Exchange Act of 1934
                                       
                                       
                  For the transition period from ____ to ____
                                       
                                       
                          Commission file number 1-12
                                       
                                       
                        THE QUAKER OATS COMPANY
        (Exact name of registrant as specified in its charter)
                                   
             New Jersey                          36-1655315
     (State or other jurisdiction of            (I.R.S. Employer
     incorporation or organization)             Identification No.)
                                   
                                   
    Quaker Tower P.O. Box 049001 Chicago, Illinois       60604-9001
    (Address of principal executive office)              (Zip Code)
                                   
                                   
                            (312) 222-7111
         (Registrant's telephone number, including area code)
                                       
                                       
        Indicate by check mark whether the registrant:  (1) has filed all
     reports required to be filed by Section 13 or 15(d) of the Securities
   Exchange Act of 1934 during the preceding 12 months (or for such shorter
  period that the registrant was required to file for such reports), and (2)
      has been subject to such filing requirements for the past 90 days.
                                       
                                       
                       YES   XX         NO
                                       
                                       
      The number of shares of Common Stock, $5.00 par value, outstanding as
           of the close of business on July 31, 1996 was 135,474,100.
                                       
                                       
                                       
                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                              INDEX TO FORM 10-Q


                                                                     Page
PART I - FINANCIAL INFORMATION

    Item 1 - Financial Statements

      Condensed Consolidated Statements of Income
      and Reinvested Earnings for the Six and Three Months
      Ended June 30, 1996 and 1995                                    3-4

      Condensed Consolidated Balance Sheets as of
      June 30, 1996 and December 31, 1995                               5

      Condensed Consolidated Statements of Cash
      Flows for the Six Months Ended
      June 30, 1996 and 1995                                            6

      Net Sales and Operating Income by Segment for the Six and
      Three Months Ended June 30, 1996 and 1995                       7-8

      Notes to Condensed Consolidated Financial Statements           9-10

    Item 2 - Management's Discussion and Analysis
                 of Financial Condition and Results
                 of Operations                                      11-20

PART II - OTHER INFORMATION

    Item 1 - Legal Proceedings                                         21

    Item 4 - Submission of Matters to a Vote of Security-Holders    21-22

    Item 6 - Exhibits and Reports on Form 8-K                          23

SIGNATURES                                                             24

EXHIBIT INDEX                                                          25

EXHIBIT 11                                                             26

                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                  CONDENSED CONSOLIDATED STATEMENTS OF INCOME
                      AND REINVESTED EARNINGS (UNAUDITED)
                                       
                                       
                                                            Six Months Ended
Dollars in Millions (Except Per Share Data)                     June 30,
                                                            1996        1995
                                                    
Net sales                                                $2,704.6    $3,220.9
Cost of goods sold                                        1,454.6     1,765.1
Gross profit                                              1,250.0     1,455.8
Selling, general and administrative expenses              1,030.6     1,280.7
Gains on divestitures and restructuring charges - net        (2.8)   (1,094.3)
Interest expense                                             57.7        73.7
Interest income                                              (3.0)       (2.5)
Foreign exchange loss - net                                   3.6         3.3
                                                    
Income before income taxes                                  163.9     1,194.9
Provision for income taxes                                   67.1       484.6
                                                    
Net income                                                   96.8       710.3
                                                    
Preferred dividends - net of tax                              2.0         2.0
Net Income Available for Common                          $   94.8    $  708.3
                                                    
Per Common Share:                                   
  Net income                                             $   0.70    $   5.30
  Dividends declared                                     $   0.57    $   0.57
                                                    
Average Number of Common Shares                     
  Outstanding (in thousands)                              135,213     133,948
                                                    
Reinvested Earnings:                                
  Balance beginning of period                            $1,433.6    $  867.6
  Net income                                                 96.8       710.3
  Dividends                                                 (78.4)      (77.1)
  Common stock issued for stock purchase            
    and incentive plans                                      (3.0)       (1.5)
  Balance end of period                                  $1,449.0    $1,499.3


  See accompanying notes to the condensed consolidated financial statements.
                   
3
                   
                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                  CONDENSED CONSOLIDATED STATEMENTS OF INCOME
                      AND REINVESTED EARNINGS (UNAUDITED)
                                       
                                       
                                                                 Three Months
                                                                    Ended
Dollars in Millions (Except Per Share Data)                        June 30,
                                                               1996        1995
                                                    
Net sales                                                  $1,481.8    $1,587.4
Cost of goods sold                                            790.1       894.1
Gross profit                                                  691.7       693.3
                                                    
Selling, general and administrative expenses                  555.2       633.8
Gains  on  divestitures and restructuring charges - net         ---      (576.4)
Interest expense                                               28.2        27.2
Interest income                                                (1.6)       (0.5)
Foreign exchange loss - net                                     1.8         0.7
                                                    
Income before income taxes                                    108.1       608.5
Provision for income taxes                                     43.5       264.3
                                                    
Net income                                                     64.6       344.2
                                                    
Preferred dividends - net of tax                                1.0         1.0
Net Income Available for Common                            $   63.6    $  343.2
                                                    
Per Common Share:                                   
  Net income                                               $   0.47    $   2.57
  Dividends declared                                       $  0.285    $  0.285
                                                    
Average Number of Common Shares                     
  Outstanding (in thousands)                                135,329     134,077
                                                    
Reinvested Earnings:                                
  Balance beginning of period                              $1,423.4    $1,193.7
  Net income                                                   64.6       344.2
  Dividends                                                   (39.3)      (38.4)
  Common stock issued for stock purchase            
     and incentive plans                                        0.3       (0.2)
  Balance end of period                                    $1,449.0    $1,499.3


  See accompanying notes to the condensed consolidated financial statements.
                   
4                   

                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                     CONDENSED CONSOLIDATED BALANCE SHEETS
                                  (UNAUDITED)
                                       
                                       
                                                        June 30,    December 31,
Dollars in Millions                                       1996          1995
                                                
Assets
Current Assets:                                 
  Cash and cash equivalents                             $  103.5       $   93.2
  Trade accounts receivable - net of allowances            476.8          398.3
Inventories:                                                           
  Finished goods                                           258.4          203.6
  Grains and raw materials                                  72.8           69.7
  Packaging materials and supplies                          36.2           33.4
      Total inventories                                    367.4          306.7
Other current assets                                       266.5          281.9
      Total Current Assets                               1,214.2        1,080.1
                                                
Property, plant and equipment                            1,970.5        1,946.0
Less accumulated depreciation                              793.0          778.2
    Property - net                                       1,177.5        1,167.8
Intangible assets - net of amortization                  2,272.6        2,309.2
Other assets                                                63.2           63.3
      Total Assets                                      $4,727.5       $4,620.4
                                     
                                                
Liabilities and Shareholders' Equity            
Current Liabilities:                            
  Short-term debt                                       $  558.1       $  643.4
  Current portion of long-term debt                         53.8           68.6
  Trade accounts payable                                   342.4          298.4
  Other current liabilities                                796.7          691.3
      Total Current Liabilities                          1,751.0        1,701.7
                                                                
Long-term debt                                           1,041.2        1,051.8
Other liabilities                                          555.3          536.3
Deferred income taxes                                      237.8          233.6
Preferred Stock, no par value, authorized
  1,750,000 shares; issued 1,282,051 of
  $5.46 cumulative convertible shares           
  (liquidating preference of $78 per share)                100.0          100.0
Deferred compensation                                      (68.3)         (71.7)
Treasury Preferred Stock, at cost, 145,703 shares and
  122,562 shares, respectively                             (12.9)         (10.6)
                                                
Common Shareholders' Equity:                    
  Common stock, $5 par value, authorized 400,000,000                 
   shares; issued 167,978,792 shares                       840.0          840.0
  Reinvested earnings                                    1,449.0        1,433.6
  Cumulative translation adjustment                        (69.0)         (77.8)
  Deferred compensation                                   (117.7)        (118.1)
  Treasury common stock, at cost, 32,520,218
    shares  and  33,172,737  shares, respectively         (978.9)        (998.4)
      Total   Common   Shareholders' Equity              1,123.4        1,079.3
         Total Liabilities and Shareholders' Equity     $4,727.5       $4,620.4

See accompanying notes to the condensed consolidated financial statements.
                   
5                   
                   
                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                  (UNAUDITED)


                                                             Six Months Ended
Dollars in Millions                                               June 30,
                                                             1996         1995
                                                    
Cash Flows from Operating Activities:               
  Net income                                             $   96.8     $  710.3
  Adjustments to reconcile net income to net
   cash provided by operating activities:           
      Depreciation and amortization                         100.4        100.8
      Deferred income taxes                                   7.1         22.2
      Gains on divestitures - net of tax of $1.1             
        in 1996 and $476.2 in 1995                           (1.7)      (694.6)
      Restructuring charges                                   ---         76.5
      Loss on disposition of property and equipment          10.0         18.0
      Increase in trade accounts receivable                (119.1)       (99.2)
      Increase in inventories                               (69.3)       (50.5)
      Decrease (increase) in other current assets             8.4        (53.1)
      Increase in trade accounts payable                     80.8        170.1
      Increase in other current liabilities                  96.7         68.8
      Change in deferred compensation                         3.7          4.1
      Other items                                            27.4         49.4
         Net  Cash  Provided by  Operating Activities       241.2        322.8

                                                    
Cash Flows from Investing Activities:               
      Additions to property, plant and equipment           (102.4)      (156.2)
      Business acquisitions                                   ---        (49.3)
      Business divestitures - net of tax of $1.1  
        in 1996 and $476.2 in 1995                           42.1      1,253.4
      Change in other assets                                  0.6         (2.6)
         Net Cash (Used in) Provided by
          Investing Activities                              (59.7)     1,045.3


Cash Flows from Financing Activities:               
      Cash dividends                                        (78.4)       (77.1)
      Change in short-term debt                             (85.2)    (1,377.6)
      Proceeds from short-term debt to be refinanced          ---       (112.0)
      Proceeds from long-term debt                            3.2        212.6
      Reduction of long-term debt                           (27.9)       (38.8)
      Issuance of common treasury stock                      13.3          9.0
      Repurchases of preferred stock                         (2.3)        (1.4)
          Net Cash Used in Financing Activities            (177.3)    (1,385.3)
                                                    
Effect of Exchange Rate Changes on Cash and Cash                         
  Equivalents                                                 6.1         16.0
                                                    
Net Increase (Decrease) in Cash and  Cash Equivalents        10.3         (1.2)

Cash and Cash Equivalents - Beginning of Year                93.2        103.0
Cash and Cash Equivalents - End of Quarter               $  103.5     $  101.8

  See accompanying notes to the condensed consolidated financial statements.

  
  6


                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                   NET SALES AND OPERATING INCOME BY SEGMENT
                                  (UNAUDITED)


                                         Net Sales        Operating Income(Loss)
                                                       
                                         Six Months             Six Months
                                           Ended                  Ended
Dollars in Millions                       June 30,               June 30,
                                     1996         1995      1996        1995
Foods (a)                                                     
   U.S. and Canadian             $1,314.0     $1,365.4    $173.9    $   94.0
   International                    303.7        284.6       5.1       (26.8)
Total Foods                      $1,617.7     $1,650.0    $179.0    $   67.2
                                                              
Beverages (a)                                                 
   U.S. and Canadian             $  910.2     $  851.1    $ 78.9    $   51.7
   International                    172.7        175.0     (17.0)      (14.0)
Total Beverages                  $1,082.9     $1,026.1    $ 61.9    $   37.7
                                                              
Divested Businesses (b)          $    4.0     $  544.8    $  3.3    $1,204.4
                             
  Total Sales/Operating Income   $2,704.6     $3,220.9    $244.2    $1,309.3
                                                              
Less:  General corporate expenses (c)                       22.0        39.9
       Interest expense - net                               54.7        71.2
       Foreign exchange loss - net                           3.6         3.3
Income before income taxes                                $163.9    $1,194.9
                                                              

Note:  Operating income includes certain allocations of overhead expenses.

(a) The Foods and Beverages businesses reflect pretax restructuring charges  of
$76.5  million  for  organizational realignment.  U.S. and Canadian  Foods  and
Beverages include $39.1 million and $8.0 million, respectively, of this charge.
International  Foods  and  Beverages include $29.0 million  and  $0.4  million,
respectively, of this charge.

(b) Total sales for the international divested businesses were $4.0 million and
$340.5  million for the six months ended June 30, 1996 and 1995,  respectively.
Total  sales for the U.S. and Canadian divested businesses were $204.3  million
for  the  six  months  ended  June 30, 1995.  Total operating  income  for  the
international divested businesses was $3.3 million as of June 30,  1996,  which
included  a gain of $2.8 million on the sale of the Italian products  business.
Total  operating  income for the international divested businesses  was  $583.4
million as of June 30, 1995, which included a gain of $4.9 million on the  sale
of  the  Dutch  honey business, a gain of $487.2 million on  the  sale  of  the
European  pet  food business and a gain of $74.5 million on  the  sale  of  the
Mexican  chocolate business.  Total operating income for the U.S. and  Canadian
divested  businesses was $621.0 million as of June 30, 1995, which  included  a
gain  of  $513.0 million on the sale of the U.S. and Canadian pet food business
and a gain of $91.2 million on the sale of the U.S. bean and chili business.

(c) General corporate expenses include a pretax provision of $10.6 million for
estimated litigation costs.
                                       
7


                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                   NET SALES AND OPERATING INCOME BY SEGMENT
                                  (UNAUDITED)


                                        Net Sales         Operating Income(Loss)
                                                       
                                       Three Months              Three Months
                                          Ended                     Ended
Dollars in Millions                      June 30,                  June 30,
                                     1996         1995         1996        1995
Foods (a)                                                     
  U.S. and Canadian              $  620.0    $   627.0       $ 70.0      $  2.3
  International                     153.4        142.3          4.2       (33.2)
Total Foods                      $  773.4    $   769.3       $ 74.2      $(30.9)
                             
Beverages (a)                                                 
  U.S. and Canadian              $  609.5    $   563.2       $ 77.7      $ 43.4
  International                      98.9        108.1         (8.7)       (7.8)
Total Beverages                  $  708.4    $   671.3       $ 69.0      $ 35.6
                             
Divested Businesses (b)          $    ---    $   146.8       $  ---      $657.4
                             
  Total Sales/Operating Income   $1,481.8    $ 1,587.4       $143.2      $662.1

Less: General corporate expenses (c)                            6.7        26.2
      Interest expense - net                                   26.6        26.7
      Foreign exchange loss - net                               1.8         0.7
Income before income taxes                                   $108.1      $608.5
                                                              
Note:  Operating income includes certain allocations of overhead expenses.

(a) The Foods and Beverages businesses reflect pretax restructuring charges  of
$76.5  million  for  organizational realignment.  U.S. and Canadian  Foods  and
Beverages  include  $39.1  million  and $8.0 million,  respectively,  of  these
charges.   International  Foods and Beverages include $29.0  million  and  $0.4
million, respectively, of these charges.

(b) Total  sales for the international divested businesses were $92.6  million
for  the  three  months  ended June 30, 1995.  Total sales  for  the  U.S.  and
Canadian divested businesses were $54.2 million for the three months ended June
30, 1995.  Total operating income for the international divested businesses was
$561.9  million, including a gain of $487.2 million on the sale of the European
pet  food  business  and a gain of $74.5 million on the  sale  of  the  Mexican
chocolate  business, for the three months ended June 30, 1995.  Total operating
income  for  the  U.S.  and  Canadian divested businesses  was  $95.5  million,
including  a  gain  of  $91.2 million on the sale of the U.S.  bean  and  chili
business, for the three months ended June 30, 1995.

(c) General corporate expenses include a pretax provision of $10.6 million for
estimated litigation costs.

8


                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                  (UNAUDITED)
                                 JUNE 30, 1996
                                       
                                       
Note 1 - Basis of Presentation

The condensed consolidated financial statements include The Quaker Oats Company
and its subsidiaries (the "Company").  The condensed consolidated statements of
income and reinvested earnings for the six and three months ended June 30, 1996
and 1995, the condensed consolidated balance sheet as of June 30, 1996, and the
condensed  consolidated statements of cash flows for the six months ended  June
30,  1996  and 1995, have been prepared by the Company without audit.   In  the
opinion  of  management,  these financial statements  include  all  adjustments
necessary  to present fairly the financial position, results of operations  and
cash  flows as of June 30, 1996 and for all periods presented.  All adjustments
made  have been of a normal recurring nature.  Certain information and footnote
disclosures  normally included in financial statements prepared  in  accordance
with  generally accepted accounting principles have been condensed or  omitted.
The  Company believes that the disclosures included are adequate and provide  a
fair presentation of interim period results.  Interim financial statements  are
not  necessarily indicative of the financial position or operating results  for
an  entire  year.  It is suggested that these interim financial  statements  be
read in conjunction with the audited financial statements and the notes thereto
included  in the Company's report to shareholders for the six month  transition
period ended December 31, 1995.

Certain  previously reported amounts have been reclassified to conform  to  the
current presentation.


Note 2 - Litigation

On  November  1, 1995, the Company filed suit against Borden, Inc.  in  Federal
District   Court   in   New   York   alleging   that   Borden   made   material
misrepresentations  and  committed  fraud  in  connection  with  the  Company's
November 1994 acquisition of a Brazilian pasta business for $100 million.   The
Company seeks to rescind the transaction and collect damages.

The  Company  is also a party to a number of lawsuits and claims, which  it  is
vigorously defending.  Such matters arise out of the normal course of  business
and  relate  to  the  Company's recent acquisition activity and  other  issues.
Certain  of these actions seek damages in large amounts.  While the results  of
litigation  cannot  be predicted with certainty, management believes  that  the
final outcome of such litigation will not have a material adverse effect on the
Company's consolidated financial position or results of operations.  Changes in
assumptions,  as well as actual experience, could cause the estimates  made  by
management to change.

9


                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                  (UNAUDITED)
                                 JUNE 30, 1996


Note 3 - Pending Accounting Change

In  October  1995, the FASB issued Statement #123, "Accounting for  Stock-Based
Compensation."  The Company is required to adopt this standard  no  later  than
December  31,  1996.  This Statement encourages companies to recognize  expense
for  stock options at an estimated fair value based on an option pricing model.
If  expense  is not recognized for stock options, pro forma footnote disclosure
is required of what net income and earnings per share would have been under the
Statement's approach to valuing and expensing stock options.  Certain other new
disclosures  will  be required.  The Company will implement the  provisions  of
this  Statement in 1996, but has decided that it will not recognize the expense
related to stock options in the financial statements.

Note 4 - Revolving Credit Facilities

The  Company  renegotiated  and  reduced the  level  of  its  revolving  credit
facilities  by  a  total  of $300.0 million during  the  second  quarter.   The
Company's revolving credit facilities now consist of a $900.0 million  annually
extendible  five-year  revolving credit facility and a $300.0  million  364-day
annually  extendible  revolving credit facility which  may,  at  the  Company's
option, be converted into a two-year term loan.

Note 5 - Divestiture

On  January  15,  1996, the Company completed the sale of its Italian  products
business and realized a gain of $2.8 million.

Note 6 - Subsequent Event

The  Company  signed a definitive agreement to sell its North  American  frozen
foods  business on May 15, 1996.  The sale was completed on July  9,  1996  for
$185.8  million.   The gain on the sale is estimated to be  approximately  $134
million.

10


                        THE QUAKER OATS COMPANY AND SUBSIDIARIES
                         MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                     FINANCIAL CONDITION AND RESULTS OF OPERATIONS


Presentation

This report discusses the six-month and three-month periods ended June 30, 1996
of  the Company's new fiscal year reporting cycle which began January 1,  1996.
The  comparisons of the six-month and three-month periods ended June  30,  1996
("current  year") with the prior year six-month and three-month  periods  ended
June  30,  1995  ("prior  year") are affected by the  significant  changes  the
Company   has   made  in  its  portfolio  of  businesses  since   March   1995.
Specifically,  the  Company  divested  the   following  businesses:   U.S.  and
Canadian  pet  food  and Dutch honey (March 1995),  European  pet  food  (April
1995),   Mexican  chocolate  (May 1995), U.S. bean and chili  (June  1995)  and
Italian   products  (January  1996).   As  a  result  of  these   transactions,
comparative  results are more difficult to analyze.  To aid in the analysis  of
operating  results,  the  discussion will  compare  the  financial  results  as
reported,   then  will  break  out  the  impact  of  divested  businesses   and
restructuring  charges, and compare the ongoing business  results  by  business
segment.

Six Months Ended June 30, 1996 Compared with Six Months Ended June 30, 1995

Key Developments

Snapple Beverage Update

Sales results for Snapple beverages for the first six months of 1996 have  been
below  management  expectations  and even with  last  year.   Although  Snapple
beverages'  sales improved in U.S. grocery channels, its sales were below  last
year's  levels  in  cold-channel accounts such as  convenience  stores  and  in
underdeveloped  markets  in the Midwest and South.  In  an  effort  to  improve
overall  sales  trends,  the  Company  is implementing  a  new  and  integrated
promotion,  sampling and advertising campaign to build consumer  awareness  and
usage  of  the  product  on  a  national basis.  In  order to  support  these 
efforts, the Company appointed  Mike Schott, formerly of Nantucket Nectars and 
Arizona Beverages, as  President of the Snapple beverage business.  Mr. Schott,
who  has  a significant  level of beverage industry  expertise, will  report 
directly to  Bill Smithburg, Chairman, President and Chief  Executive Officer.
The  additional  marketing investment  of approximately  $25 million  combined
with  the  current  sales shortfall is  expected  to  take  Snapple beverages' 
operating income significantly  below  break-even for the year, but is intended
to  help  build brand-name  awareness  and increase usage for the future.  Once
the  beverage season  is  completed and management analyzes the results of the 
new  campaign, the Company  will evaluate the  best  strategic course for this 
business.

The Snapple beverage acquisition added $1.8 billion in intangible assets to the
Company's  balance  sheet as of December 31, 1995.  The Company  evaluated  the
recoverability  of Snapple beverages' long-lived assets and intangible  assets,
including  goodwill,  as  of  December 31, 1995 using  its  best  estimates  of
undiscounted  future cash flows, and believes that the net  carrying  value  of
$1.9  billion  is  consistent with the Company's accounting  policies  and  the
requirements  of  Financial Accounting Standards Board (FASB)  Statement  #121.
The  estimate  of  future  cash flows is subject  to  change  and  management's
intention  is  to  assess the carrying value of the Snapple  beverage  business
using  a  consistent methodology at the conclusion of this beverage season,  or
sooner  if  events or changes in circumstances indicate such an  assessment  is
necessary.


11

                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                FINANCIAL CONDITION AND RESULTS OF OPERATIONS


Ready-to-Eat Cereal Price Reductions

Beginning in April of this year, significant price reductions were announced by
major ready-to-eat cereal manufacturers.  These reductions are expected to have
a significant impact on the sales trends and margins in the ready-to-eat cereal
category.  In June 1996, the Company responded to this  competitive price  move
with a series of price reductions averaging 15 percent on brands that represent
approximately  87  percent  of  the Company's U.S.  Foods  ready-to-eat  cereal
business.  These  pricing actions are expected to reduce  the  Company's  total
operating income by $30-$40 million in 1996.  For 1997, the pricing actions are
expected to result in lower gross profit margins which will require the Company
to achieve improved levels of efficiency in advertising and merchandising (A&M)
and overhead spending to return the business to higher profit levels.

Consolidated Results

The following tables summarize the net sales and operating results for the six-
months ended June 30, 1996 as compared to the prior year:
                                       
<TABLE>
<CAPTION>

                                                                 NET SALES
                                                                  for the
                                                         Six Months Ended June 30,
Dollars in Millions                        1996                                            1995
Industry Segments        U.S. & Canadian   International       Total     U.S. & Canadian   International       Total
<S>                            <C>               <C>       <C>                 <C>               <C>       <C>
Foods                           $1,314.0          $303.7    $1,617.7            $1,365.4          $284.6    $1,650.0
Beverages                          910.2           172.7     1,082.9               851.1           175.0     1,026.1
Ongoing Business                 2,224.2           476.4     2,700.6             2,216.5           459.6     2,676.1

Divested Business                     --             4.0         4.0               204.3           340.5       544.8
Total Company                   $2,224.2          $480.4    $2,704.6            $2,420.8          $800.1    $3,220.9
                                                               
<CAPTION>  
  
                                                         OPERATING INCOME (LOSS)
                                                                 for the
                                                        Six Months Ended June 30,
Dollars in Millions                        1996                                            1995
Industry Segments        U.S. & Canadian   International       Total     U.S. & Canadian   International       Total 
<S>                              <C>            <C>          <C>                 <C>             <C>       <C>
Foods                             $173.9         $   5.1      $179.0              $ 94.0          $(26.8)   $   67.2
Beverages                           78.9           (17.0)       61.9                51.7           (14.0)       37.7
Ongoing Business                   252.8           (11.9)      240.9               145.7           (40.8)      104.9
                                                                
Gains on divestiture                  --             2.8         2.8               604.2           566.6     1,170.8
Divested Business                     --             0.5         0.5                16.8            16.8        33.6
                                      --             3.3         3.3               621.0           583.4     1,204.4
                                                             
Total Company                     $252.8         $  (8.6)     $244.2              $766.7          $542.6    $1,309.3

<FN>
Note:  Operating results include certain allocations of overhead expenses.

"Foods":   includes all food lines as well as the  food  service business.
"Beverages":  includes Gatorade thirst quencher sports beverages and Snapple premium teas and fruit drinks.
"Ongoing  Business":  includes the  net sales and the  operating income  (inclusive  of restructuring charges  in  
1995)  of  all Company  businesses  not  reported  as  Divested  Business  (see below).  Includes the net sales and
the operating income of  the frozen foods business, which was divested on July 9, 1996.  
"Divested  Business": 1996 includes current year net  sales  and operating  income through the divestiture date 
for  the  Italian products business.   1995 includes prior  year  net  sales  and operating  income  for  the 
following businesses  through their respective  divestiture dates:  U.S. and Canadian pet  food  and U.S.  bean  
and chili (U.S. & Canadian) and European  pet  food, Mexican    chocolate,   Dutch   honey   and   Italian   
products (International).
</FN>                                                                
</TABLE>


12

                   
                   
                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                FINANCIAL CONDITION AND RESULTS OF OPERATIONS


Consolidated  net  sales decreased 16 percent due to the  absence  of  divested
businesses  in  the  current  year.   Excluding  divested  businesses,  ongoing
business sales and volume increased 1 percent.

Consolidated gross profit margin was 46.2 percent in the current year  compared
to  45.2  percent  in the prior year.  The increase in gross profit margin  was
primarily due to product mix changes resulting from the portfolio changes.  For
ongoing  businesses, the gross profit margin increased primarily due  to  sales
growth and lower manufacturing costs for Gatorade thirst quencher in the United
States,  and  due  to  an  improved sales mix in  International  Foods.   These
increases  were   offset  partly by decreases in  the  International  Beverages
business.

Selling, general and administrative (SG&A) expenses declined $250.1 million, or
20  percent, due mainly to a 22 percent decrease in A&M expenses.  The  Company
spent  $132.0 million in A&M in the prior year to support divested  businesses.
A&M expenses were 23.2 percent of sales during the current year, down from 25.0
percent  in  the prior year.  For ongoing businesses, A&M expenses were down  7
percent  from the prior year reflecting increased efficiencies in A&M  spending
in  U.S.  and Canadian Foods and reductions in the European Beverages business.
A&M spending  was increased to support Snapple beverages in the United  States  
and the  continued expansion of grain-based foods in Asia.  Spending also 
increased in  U.S. Gatorade thirst quencher, although this mainly reflects 
changes in the timing  of spending as compared to the prior year.  The Company 
will  continue to  implement  changes in A&M programs which are intended  to  
result  in  more effective merchandising and to remove unprofitable promotions.

Consolidated  operating income was $244.2 million for the current  year,  which
included  a  $2.8  million  gain on the divestiture  of  the  Italian  products
business.  Prior year operating income was $1.31 billion, which included  gains
on  divestitures  for  the  following businesses:   $513.0  million  (U.S.  and
Canadian  pet  food);  $91.2  million (U.S. bean  and  chili);  $487.2  million
(European  pet  foods);  $74.5 million (Mexican chocolate);  and  $4.9  million
(Dutch  honey).   Prior  year  operating income  also  included   restructuring
charges of $76.5 million.

Excluding the gains on divestitures, restructuring charges and operating income
from  divested businesses in both years, operating income increased 33  percent
from $181.4 million in the prior year to $240.9 million in the current year.

Net  financing  costs  (net  interest  expense  and  foreign  exchange  losses)
decreased $16.2 million in the current year to $58.3 million. Compared to  last
year, debt levels declined due to proceeds from the 1995 divestitures.

The  effective tax rate in the first six months of 1996 was 40.9 percent versus
40.6  percent  in  the  prior  year.  Excluding the  impact  of  the  gains  on
divestitures  in both years and restructuring charges and tax rate  adjustments
in the prior year, the effective tax rate was 41.0 percent versus 40.6 percent.

13

                   
                   
                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                FINANCIAL CONDITION AND RESULTS OF OPERATIONS


Industry Segment Operating Results

Foods

Net  sales in the Foods segment decreased by 2 percent as compared to the prior
year  due  to  a decline in U.S. and Canadian sales of 4 percent  on  a  volume
decline  of 2 percent.  Lower volume was anticipated as the Company implemented
changes  in  its 1996 A&M programs with the intention of removing  unprofitable
trade and consumer promotions from its merchandising mix.

International  sales  increased 7 percent primarily due  to  price  and  volume
increases  in Brazil and new markets in Asia, offset partially by a decline  in
the  European cereal business. In Brazil, the increase in net sales was  driven
primarily  by  price  and  volume increases, offset  partially  by  unfavorable
foreign currency translations.

Total Foods' operating income for the six months ended June 30, 1996 was $179.0
million,  an  increase  of  $111.8  million from  the  prior  year.   Excluding
restructuring  charges of $68.1 million in the prior year  ($39.1  million  and
$29.0   million  for  the  U.S.  and  Canadian  and  International  businesses,
respectively), operating income increased by $43.7 million or 32  percent  from
the  prior year.  The increase reflects an improvement in the U.S. and Canadian
business where operating income,  excluding restructuring charges in the  prior
year, increased from $133.1 million  to $173.9 million.  This increase resulted
primarily  from  improvements in hot cereals, food service  and  Golden  Grain,
offset  partly by decreases in snacks and ready-to-eat cereals.  The  increased
operating income in the U.S. and Canadian business is primarily attributable to
improved efficiency in A&M spending.

Excluding  the  impact  of restructuring charges in the prior  year,  operating
income  in the International Foods business increased by $2.9 million  to  $5.1
million.    This  increase  was  primarily due to an  improvement  in  European
cereals,  due  largely  to  lower overhead expenses,  which  more  than  offset
declines in Latin America,  particularly in the Brazilian pasta business  which
experienced  declines  due to significantly higher  wheat  costs,  and  in  the
Asia/Pacific region, where underwriting continued in order to expand the grain-
based products business.

Beverages

Net  sales for Beverages increased 6 percent on a volume increase of 3 percent.
U.S. and Canadian sales increased 7 percent due to an increase of 11 percent in
Gatorade thirst  quencher sales, reflecting successful new packaging and flavor 
introductions and more effective use of advertising combined with normal weather
conditions. Snapple beverage sales are even  with  last year  on  a volume 
decrease of 4 percent.  The Company now owns more of Snapple beverage's 
distribution system compared to a year ago, which resulted in larger changes in 
net sales than in related volume for the beverage business.

International  sales  decreased 1 percent primarily due to a withdrawal of 
Snapple  beverages  in  certain countries where pre-acquisition arrangements 
existed in Gatorade thirst quencher in Australia and Korea.  These declines more
than offset  an  increase in sales in Latin America, which was driven primarily
by price  and volume increases, offset partially by unfavorable foreign currency
translations.

14

                   
                   
                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                FINANCIAL CONDITION AND RESULTS OF OPERATIONS


Total  Beverages' operating income for the six months ended June 30,  1996  was
$61.9  million,  an increase of $24.2 million from the prior  year.   Excluding
restructuring charges of $8.4 million in the prior year ($8.0 million and  $0.4
million  for the U.S. and Canadian and International businesses, respectively),
operating income increased by $15.8 million or 34 percent from the prior  year.
This  increase  resulted primarily from improvements in  U.S.  Gatorade  thirst
quencher  which  more  than offset increased operating losses  in  the  Snapple
beverage business.  The decline in the Snapple beverage business results is due
to lower volumes and increased A&M and overhead expenses.

In  the International Beverages business, operating losses increased from $13.6
million  in  the prior year to $17.0 million in the current year, exclusive  of
restructuring charges.  This is primarily due to lower operating results in 
Latin America Snapple Beverages and lower Gatorade thirst quencher sales in 
Australia and Korea.  Operating income improved in the European  Gatorade thirst
quencher business.


Three Months Ended June 30, 1996 Compared with Three Months Ended June 30, 1995

Consolidated Results

The  following  tables summarize the net sales and operating  results  for  the
three months ended June 30, 1996 as compared to the prior year:
                                       

<TABLE> 
<CAPTION>

                                                                   NET SALES
                                                                    for the
                                                          Three Months Ended June 30,
Dollars in Millions                        1996                                              1995

Industry Segments       U.S. & Canadian   International       Total        U.S. & Canadian   International       Total
<S>                           <C>               <C>       <C>                    <C>               <C>       <C>
Foods                          $  620.0          $153.4    $  773.4               $  627.0          $142.3    $  769.3
Beverages                         609.5            98.9       708.4                  563.2           108.1       671.3
Ongoing Business                1,229.5           252.3     1,481.8                1,190.2           250.4     1,440.6

Divested Business                    --              --          --                   54.2            92.6       146.8

Total Company                  $1,229.5          $252.3    $1,481.8               $1,244.4          $343.0    $1,587.4

15


                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                FINANCIAL CONDITION AND RESULTS OF OPERATIONS


<CAPTION>

                                                           OPERATING INCOME (LOSS)
                                                                   for the
                                                         Three Months Ended June 30,
Dollars in Millions                       1996                                               1995

Industry Segments       U.S. & Canadian   International       Total        U.S. & Canadian   International       Total
<S>                             <C>              <C>        <C>                    <C>             <C>         <C>
Foods                            $ 70.0           $ 4.2      $ 74.2                 $  2.3          $(33.2)     $(30.9)
Beverages                          77.7            (8.7)       69.0                   43.4            (7.8)       35.6
Ongoing Business                  147.7            (4.5)      143.2                   45.7           (41.0)        4.7
                                                                                                                
Gains on divestitures                --              --          --                   91.2           561.7       652.9
Divested Business                    --              --          --                    4.3             0.2         4.5
                                     --              --          --                   95.5           561.9       657.4

Total Company                    $147.7           $(4.5)     $143.2                 $141.2          $520.9      $662.1

<FN>
Note:  Operating results include certain allocations of overhead expenses.

"Foods":   includes all food lines as well as the  food  service business.
"Beverages":  includes Gatorade thirst quencher sports beverages and Snapple premium teas and fruit drinks.
"Ongoing  Business":  includes  the  net  sales and  the  operating   income  (inclusive  of restructuring charges 
in  1995)  of  all Company  businesses not reported  as  Divested  Business (see below).   Includes  the net  
sales  and operating  income  of  the  frozen  foods  business,  which  was  divested  on July 9, 1996.  
"Divested Business": Includes prior year net sales and operating income  for  the  following businesses through 
their  respective divestiture dates:  U.S. and Canadian pet food and U.S. bean and chili (U.S. & Canadian), 
and  European pet food,  Mexican chocolate, Dutch honey and Italian products (International).
</FN>
</TABLE>                                                                

Consolidated  net  sales  decreased 7 percent due to the  absence  of  divested
businesses  in  the  current  year.   Excluding  divested  businesses,  ongoing
business sales and volume increased 3 percent.
  
Consolidated gross profit margin was 46.7 percent in the current year  compared
to  43.7  percent  in the prior year.  The increase in gross profit margin  was
due to the favorable impact of product mix changes resulting from the portfolio
changes,  and  increases in ongoing businesses. For ongoing  businesses,  gross
profit  margin increased primarily due to lower production and packaging  costs
in  the U.S. and Canadian businesses, which were partly offset by a decline  in
International Beverages.

Selling, general and administrative (SG&A) expenses declined $78.6 million,  or
12 percent, due mainly to a 12  percent decrease in A&M expenses.  A&M expenses
were  23.6 percent of sales during the current year, down from 25.0 percent  in
the  prior  year. The Company spent $34.9 million in A&M in the prior  year  to
support divested businesses. During the current year, increased efficiencies in
A&M  spending in the U.S. and Canadian Foods business were partially offset  by
increases to support the U.S. and Canadian Gatorade thirst quencher and Snapple
beverage  businesses.  The Company will continue to implement  changes  in  A&M
programs which are intended to eliminate ineffective merchandising spending  in
order to increase profitability.

Consolidated operating income was $143.2 million for the current  year.   Prior
year  operating income was $662.1 million, which included a $487.2 million gain
on the sale of the European pet food business, a $74.5 million gain on the sale
of  the Mexican chocolate business and a $91.2 million gain on the sale of  the
U.S.  bean  and  chili  business.  Prior year operating  income  also  included
restructuring  charges of $76.5 million.  Excluding the gains  on  divestitures
and  operating  income  from divested 

16

                   
                   
                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                FINANCIAL CONDITION AND RESULTS OF OPERATIONS
                      



businesses in  both  years,  as  well  as restructuring  charges,  operating 
income increased  by  $62.0  million  or  76 percent from the prior year.

Net  financing  costs increased by $1.0 million in the current  year  to  $28.4
million.   The increase was due to increased foreign exchange losses, primarily
in the Latin American countries.

The effective tax rate in the current year was 40.2 percent versus 43.4 percent
in  the  prior  year.  Excluding  the impact  of  the  gains  on  divestitures,
restructuring charges and tax rate adjustments in the prior year, the effective
tax rate was 40.3 percent.

Industry Segment Operating Results

Foods

Net  sales in the Foods segment increased by 1 percent as compared to the prior
year.  This increase was due to an increase in sales in the International Foods
business of  8 percent mostly offset by a decline of 1 percent in sales in  the
U.S. and Canadian business.   The increase in International Foods was primarily
due to increases in Brazil offset partly by a decrease in European cereals.  In
Brazil,  the  increase in net sales was driven primarily by  price  and  volume
increases offset partially by unfavorable foreign currency impacts.

The decline in U.S. and Canadian net sales is driven largely by declines in the
ready-to-eat  cereal and Golden Grain businesses, due mainly  to  lower  volume
associated with changes in A&M programs and customer rebates related  to  price
reductions,  and  in  the food service coffee business,  due  to  the  loss  of
unprofitable  volume  and  reduced pricing related to  lower  commodity  costs.
These declines were partly offset by increased sales in hot cereals.

Total  Foods'  operating  income in the current  year  was  $74.2  million,  an
increase of $105.1 million from the prior year operating loss of $30.9 million.
Excluding  restructuring  charges of $68.1 million  ($39.1  million  and  $29.0
million  for the U.S. and Canadian and International businesses, respectively),
operating income increased by $37.0 million.  The increase reflects improvement
in   the   U.S.  and  Canadian  business  where  operating  income,   excluding
restructuring charges in the prior year, increased from $41.4 million to  $70.0
million.  This increase reflects improvements in the hot cereals, food  service
and  Golden Grain businesses offset partly by decreases in snacks and ready-to-
eat  cereals.  The decline in ready-to-eat cereals is largely due to the impact
of the recently announced price reductions in the current year.

Excluding  the  impact  of restructuring charges in the prior  year,  operating
income  in  the  International  Foods business increased  $8.4  million.   This
increase reflects improvements in the European cereals business due largely  to
lower  overhead  expenses, as well as in  Latin America  and  the  Asia/Pacific
region,  which were offset by declines in the Brazilian pasta business  due  to
significantly higher wheat costs.

17

                   
                   
                   
                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                FINANCIAL CONDITION AND RESULTS OF OPERATIONS




Beverages

Net sales in the Beverages business increased 6 percent on a volume increase of
3  percent.  This increase was driven by the U.S. and Canadian business,  where
sales  rose 8 percent due to a 16 percent increase in Gatorade thirst  quencher
sales,  partly offset by a 7 percent decrease in Snapple beverage sales.

International  sales  decreased 9 percent primarily  due  to  declines  in  the
European  Gatorade thirst quencher business and the withdrawal of  the  Snapple
beverage business in certain countries.

Beverages' operating income of $69.0 million increased $33.4 million from $35.6
million in the prior year.  Excluding restructuring charges of $8.4 million  in
the prior year, operating income improved $25.0 million or 57 percent driven by
improvements  in  U.S.  and  Canadian Gatorade thirst  quencher  offset  by  an
increased  operating  loss  in  the Snapple beverages  business.   The  Snapple
beverage  business results are due to lower sales as well as increased overhead
expenses.

For International Beverages, the operating loss increased from $7.8 million  in
the  prior  year to $8.7 million in the current year.  Excluding the impact  of
restructuring charges in the prior year, the operating loss increased  by  $1.3
million  primarily  reflecting cost increases to expand the   business  in  the
Asia/Pacific region and Latin America.

Liquidity and Capital Resources

Short-term  and  long-term debt (total debt) as of  June  30,  1996  was  $1.65
billion, a decrease of $110.7 million from December 31, 1995.  The total  debt-
to-total capitalization ratio was 59.1 percent and 61.7 percent as of June  30,
1996 and December 31, 1995, respectively.

The  Company  renegotiated  and  reduced the  level  of  its  revolving  credit
facilities  by  a  total  of $300.0 million during  the  second  quarter.   The
Company's revolving credit facilities now consist of a $900.0 million  annually
extendible  five-year  revolving credit facility and a $300.0  million  364-day
annually  extendible  revolving credit facility which  may,  at  the  Company's
option, be converted into a two-year term loan.

Following  the  announcement  by the Company in  June  1996  that  the  Snapple
beverage  business would operate at a level significantly below break-even  for
the  year  and that price reductions in the ready-to-eat cereal category  would
negatively impact 1996 results, the credit rating agencies announced that  they
are  reviewing  the  status of its debt ratings for a potential  downgrade,  as
follows:   Standard  and  Poor's  ("CreditWatch with  negative  implications");
Fitch's  ("FitchAlert"), and Moody's ("under review").  The  Company's  current
debt and commercial paper ratings are as follows:  Standard and Poor's (A-  and
A2); Fitch's (A- and F2); and Moody's (A3 and P2).

Net cash provided by operating activities was $241.2 million and $322.8 million
for  the  six months ended June 30, 1996 and 1995, respectively.   The decrease
in net cash provided by operating activities reflects increased working capital
requirements  partially  offset by changes in other current  assets  and  other
current  liabilities. Capital expenditures for the current and prior year  were
$102.4 million and 

18

                   
                   
                   
                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                FINANCIAL CONDITION AND RESULTS OF OPERATIONS




$156.2 million, respectively.  During the current and  prior year,  the Company
had  proceeds related to business  divestitures  of  $42.1 million  and  $1.25
billion, respectively, and outlays related to business acquisitions of $49.3 
million during the prior year.  Capital expenditures  in the second half of the
fiscal year are expected to increase from current levels as the Company has 
plans to invest in the expansion of production capacity for beverages  in  the
United States and for grain-based products  in  the  United States  and China.
The  Company expects that capital  expenditures  and  cash dividends  for the 
remainder of the year will be financed through a combination of cash flow from 
operating activities and the proceeds from the divestiture of the frozen foods 
business.

The  majority  of  the Company's international business is  in  Latin  American
countries,  principally Brazil, where hedging markets are rapidly evolving  but
are  not  yet  as  developed or efficient as the traditional  foreign  exchange
markets.  Historically, the Company has not hedged in Latin America because the
opportunities were more limited and costly.  The Company expects to  use  Latin
American  hedge instruments in the future, where economical, to reduce exposure
to potentially significant currency movement.

Pending Accounting Change

In  October  1995, the FASB issued Statement #123, "Accounting for  Stock-Based
Compensation."   The Company is required to adopt this standard no  later  than
December  31,  1996.  This Statement encourages companies to recognize  expense
for  stock options at an estimated fair value based on an option pricing model.
If  expense  is not recognized for stock options, pro forma footnote disclosure
is required of what net income and earnings per share would have been under the
Statement's approach to valuing and expensing stock options.  Certain other new
disclosures  will  be required.  The Company will implement the  provisions  of
this  Statement in 1996, but has decided that it will not recognize the expense
related to stock options in the financial statements.

Subsequent Event

The  Company  signed a definitive agreement to sell its North  American  frozen
foods  business on May 15, 1996.  The sale was completed on July  9,  1996  for
$185.8  million.   The gain on the sale is estimated to be  approximately  $134
million.

Cautionary Statement on Forward-Looking Statements
                                       
Forward-looking statements, within the meaning of Section 21E of the Securities
and  Exchange  Act  of  1934,  are  made of this  Management's  Discussion  and
Analysis.   Company results may differ materially from those  of  the  forward-
looking  statements.   Forward-looking statements  are  based  on  management's
current  views and assumptions, and involve risks and uncertainties that  could
significantly affect expected results.  For example, operating results  may  be
affected by external factors such as:  actions of competitors; changes in  laws
and   regulations,  including  changes  in  accounting  standards;  distributor
relations;  customer  and consumer demand; effectiveness  of  A&M  spending  or
programs;  consumer  perception of health-related issues; fluctuations  in  the
cost   and   availability  of  supply-chain  resources;  and  foreign  economic
conditions, including currency rate fluctuations.

19
                   
                   
                   
                   
                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                FINANCIAL CONDITION AND RESULTS OF OPERATIONS



Specifically for the Snapple beverage business, the operating results  for  the
rest of 1996 and beyond will depend in part on the successful execution of  the
new  promotion,  sampling and advertising efforts in the upcoming  quarter,  as
well  as  on the Company's ability to hire experienced management with beverage
expertise.   For the ready-to-eat cereal business, the ability  to  return  the
business  to  higher  profit  levels will depend  to  a  large  degree  on  the
competitive  environment  as well as the ability  of  the  Company  to  achieve
improved levels of A&M and overhead efficiency.

20




                          PART II - OTHER INFORMATION


Item 1    Legal Proceedings

          Note 2 in Part I is incorporated by reference herein.

Item 4    Submission of Matters to a Vote of Security-Holders.

(a)       The Company's Annual Meeting of Shareholders was held on May 8, 1996.
          Represented  at  the  Meeting, either in  person or by  proxy, were 
          126,288,544 voting shares, of a total below.

(c)       (i)   To  elect  three directors in  Class I to serve for  three-year
                terms  expiring  in  May 1999 or  until their  successors are 
                elected and qualified.  All nominees are named below.

          -     Kenneth I. Chenault
                Votes For Election - 122,687,264
                Votes Withheld - 3,601,280

          -     Thomas C. MacAvoy
                Votes For Election - 122,539,262
                Votes Withheld - 3,749,282

          -     Walter J. Salmon
                Votes For Election - 122,531,635
                Votes Withheld - 3,756,909

                There  were  no votes against, abstentions or broker  non-votes
                with respect to the election of any nominee named above.

          (ii)  To ratify the Board of Directors' appointment of Arthur Andersen
                LLP as independent public accountants for the Company for 1996.

                Votes For Proposal - 124,114,255
                Votes Against Proposal - 1,648,534
                Votes Abstaining - 525,755
                Broker Non-Votes - 0
                Votes Withheld - 0

          (iii) To  consider  a  shareholder proposal  regarding  compensation
                disclosure.

                Votes for Proposal - 11,869,853
                Votes Against Proposal - 93,852,135
                Votes Abstaining - 2,168,516
                Broker Non-Votes - 18,398,040
                Votes Withheld - 0

          (iv)  To consider a shareholder proposal regarding the retention of
                an investment banking firm.

                Votes for Proposal - 11,670,970
                Votes Against Proposal - 95,356,466
                Votes Abstaining - 2,256,155
                Broker Non-Votes - 17,004,953
                Votes Withheld - 0
                          
                          
21                          

                          
                          
                          
                          PART II - OTHER INFORMATION


Item 4    Submission of Matters to a Vote of Security-Holders (Continued).

(a)       Because  of  the  change in year end, the Company also  held  an  
          Annual Meeting of Shareholders on November 8, 1995.  Represented 
          at  the  Meeting, either  in  person or by   proxy, were 
          123,803,119 voting shares,  of  a  total below.

(c)       (i)   To elect five directors in Class III to serve for three-year 
                terms expiring  in November 1998 or until their successors 
                are elected and qualified.  All nominees are named below.

          -     Frank C. Carlucci
                Votes For Election - 119,081,186
                Votes Withheld - 4,721,933

          -     Silas S. Cathcart
                Votes For Election - 119,388,405
                Votes Withheld - 4,414,714

          -     Vernon R. Loucks, Jr.
                Votes For Election - 119,124,317
                Votes Withheld - 4,678,802

          -     William D. Smithburg
                Votes For Election - 117,798,196
                Votes Withheld - 6,004,923

          -     William L. Weiss
                Votes For Election - 119,469,370
                Votes Withheld - 4,333,749

                There  were  no votes against, abstentions or broker non-votes
                with respect to the election  of any nominee named above.

          (ii)  To ratify the Board of Directors' appointment of Arthur Andersen
                LLP  as  independent  public  accountants for  the Company  for
                the  six-month transition period ended December 31, 1995.

                Votes For Proposal - 121,667,229
                Votes Against Proposal - 1,570,360
                Votes Abstaining - 565,530
                Broker Non-Votes - 0
                Votes Withheld - 0

          (iii) To  consider  a  shareholder proposal  regarding  compensation
                disclosure.

                Votes for Proposal - 11,896,817
                Votes Against Proposal - 87,410,035
                Votes Abstaining - 2,902,872
                Broker Non-Votes - 21,593,395
                Votes Withheld - 0
                          
22                          
                          
                          
                          
                          
                          PART II - OTHER INFORMATION


Item 6    Exhibits and Reports on Form 8-K

Item 6(a) See Exhibit 11.

Item 6(b) A Form 8-K was filed on May 20, 1996 to report the adoption of a  new
          shareholder rights  plan to replace the plan adopted in 1986, which 
          expired  on July 30, 1996.

          All other items in Part II are either inapplicable to the Company 
          during the  quarter ended June 30, 1996, the answer is negative or  a
          response has been previously reported and an additional report of the
          information need not be made, pursuant to the Instructions to Part II.

23



                                  SIGNATURES




Pursuant  to  the  requirements of the Securities Exchange  Act  of  1934,  the
registrant  has  duly  caused this report to be signed on  its  behalf  by  the
undersigned thereunto duly authorized.




                            The Quaker Oats Company
                                 (Registrant)




Date  August 9, 1996           Robert S. Thomason
                               Robert S. Thomason
                       Senior Vice President - Finance and
                             Chief Financial Officer




Date  August 9, 1996           Thomas L. Gettings
                               Thomas L. Gettings
                               Vice President and
                               Corporate Controller

24






                        EXHIBIT INDEX
                                       
                                       
                                       
            Exhibit                                  Paper (P) or
            Number        Description               Electronic (E)
                                       
            (11)      Statement Re Computation              E
                      of Per Share Earnings

            (27)      Financial Data Schedule               E
                      (submitted to the Securities
                      and Exchange Commission
                      in electronic format)


25













<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1000000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               JUN-30-1996
<CASH>                                             104
<SECURITIES>                                         0
<RECEIVABLES>                                      511
<ALLOWANCES>                                        34
<INVENTORY>                                        367
<CURRENT-ASSETS>                                  1214
<PP&E>                                            1971
<DEPRECIATION>                                     793
<TOTAL-ASSETS>                                    4728
<CURRENT-LIABILITIES>                             1751
<BONDS>                                           1041
                                0
                                        100
<COMMON>                                           840
<OTHER-SE>                                         202
<TOTAL-LIABILITY-AND-EQUITY>                      4728
<SALES>                                           2705
<TOTAL-REVENUES>                                  2705
<CGS>                                             1455
<TOTAL-COSTS>                                     1455
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     8
<INTEREST-EXPENSE>                                  58
<INCOME-PRETAX>                                    164
<INCOME-TAX>                                        67
<INCOME-CONTINUING>                                 97
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                        97
<EPS-PRIMARY>                                      .70
<EPS-DILUTED>                                      .69
        

</TABLE>



                                 EXHIBIT (11)

                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                                       
                STATEMENT RE COMPUTATION OF PER SHARE EARNINGS

                                                        For the Six Months Ended
                                                          June 30,     June 30,
                                                            1996         1995
                                                             
Calculation of Fully Diluted Earnings Per Share              
                                                             
Dollars in Millions (Except Per Share Data)                  
                                                             
Income From Continuing Operations                         $  96.8      $ 710.3
                                                             
Less:  Adjustments attributable to conversion              
         of ESOP Convertible Preferred Stock                 (0.5)        (0.6)
                                                             
Net Income Used for Fully Diluted Calculation             $  96.3      $ 709.7
                                                             
Shares in Thousands                                          
                                                             
Average Number of Common Shares Outstanding               135,213      133,948
                                                             
Plus Dilutive Securities:                                    
                                                             
        Stock Options                                         971        1,297
                                                             
        ESOP Convertible Preferred Stock                    2,479        2,615
                                                             
Average Shares Outstanding Used for Fully                    
    Diluted Calculation                                   138,663      137,860
                                                             
Fully Diluted Earnings Per Share                            $0.69        $5.14






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