QUAKER OATS CO
10-Q, 1996-05-14
FOOD AND KINDRED PRODUCTS
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                           UNITED STATES
                 SECURITIES AND EXCHANGE COMMISSION
                       Washington, D.C.  20549
                                  
                                  
                              FORM 10-Q
                                  
                                  
     X  Quarterly Report Pursuant to Section 13 or 15 (d) of the
                 Securities Exchange Act of 1934
                                  
                                  
            For the quarterly period ended March 31, 1996
                                  
                                  
    _  Transition Report Pursuant to Section 13 or 15 (d) of the
                 Securities Exchange Act of 1934
                                  
                                  
             For the transition period from ____ to ____
                                  
                                  
                     Commission file number 1-12
                                  
                                  
                        THE QUAKER OATS COMPANY
        (Exact name of registrant as specified in its charter)
                                   
               New Jersey                              36-1655315
      (State or other jurisdiction of               (I.R.S. Employer
      incorporation or organization)               Identification No.)
                                   
                                   
 Quaker Tower P.O. Box 049001 Chicago, Illinois                 60604-9001
 (Address of principal executive office)                        (Zip Code)
                                   
                                   
                            (312) 222-7111
         (Registrant's telephone number, including area code)
                                  
                                  
Indicate by check mark whether the registrant:  (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange Act 
of 1934 during the preceding 12 months (or for such shorter period that 
the registrant was required to file for such reports), and (2) has been 
subject to such filing requirements for the past 90 days.
                                  
                                  
                       YES   XX         NO
                                  
                                  
   The number of shares of Common Stock, $5.00 par value, outstanding as
       of the close of business on April 30, 1996, was 135,290,190.
                                  
                                  
                                  
              THE QUAKER OATS COMPANY AND SUBSIDIARIES
                         INDEX TO FORM 10-Q



                                                             Page
PART I - FINANCIAL INFORMATION

    Item 1 - Financial Statements

      Condensed Consolidated Statements of Income
      and Reinvested Earnings for the Three Months
      Ended March 31, 1996 and 1995                           3

      Condensed Consolidated Balance Sheets as of
      March 31, 1996 and December 31, 1995                    4

      Condensed Consolidated Statements of Cash
      Flows for the Three Months Ended
      March 31, 1996 and 1995                                 5

      Net Sales and Operating Income by Segment for the
      Three Months Ended March 31, 1996 and 1995              6

      Notes to Condensed Consolidated Financial Statements    7-8

    Item 2 - Management's Discussion and Analysis
             of Financial Condition  and  Results
             of Operations                                    9-14

PART II - OTHER INFORMATION

    Item 1 - Legal Proceedings                                15

    Item 6 - Exhibits and Reports on Form 8-K                 15

SIGNATURES                                                    16

EXHIBIT INDEX                                                 17

EXHIBIT 11                                                    18


2
              
              
              THE QUAKER OATS COMPANY AND SUBSIDIARIES
             CONDENSED CONSOLIDATED STATEMENTS OF INCOME
                 AND REINVESTED EARNINGS (UNAUDITED)
                                  
                                  
                                                      Three Months Ended
Dollars in Millions (Except Per Share Data)                March 31,
                                                       1996         1995
                                                    
Net sales                                          $1,222.8     $1,633.5
Cost of goods sold                                    664.5        871.0
Gross profit                                          558.3        762.5
                                                    
Selling, general and administrative expenses          475.4        646.9
Gains on divestitures                                  (2.8)      (517.9)
Interest expense                                       29.5         46.5
Interest income                                        (1.4)        (2.0)
Foreign exchange loss - net                             1.8          2.6
Income before income taxes                             55.8        586.4
Provision for income taxes                             23.6        220.3
                                                    
Net income                                             32.2        366.1
                                                    
Preferred dividends - net of tax                        1.0          1.0
Net Income Available for Common                    $   31.2     $  365.1
                                                    
Per Common Share:                                   
  Net income                                       $   0.23     $   2.73
  Dividends declared                               $  0.285     $  0.285
                                                    
Average Number of Common Shares                     
  Outstanding (in thousands)                        135,102      133,818      
                                                    
Reinvested Earnings:                                
  Balance beginning of period                      $1,433.6     $  867.6
  Net income                                           32.2        366.1
  Dividends                                           (39.1)       (38.7)
  Common stock issued for stock purchase            
    and incentive plans                                (3.3)        (1.3)
  Balance end of period                            $1,423.4     $1,193.7


   See accompanying notes to the condensed consolidated financial statements.

3

                THE QUAKER OATS COMPANY AND SUBSIDIARIES
                  CONDENSED CONSOLIDATED BALANCE SHEETS
                               (UNAUDITED)
                                  
                                  
                                                       March 31,    December 31,
Dollars in Millions                                      1996           1995
                                                
Assets
Current Assets:                                 
  Cash and cash equivalents                            $   70.6        $   93.2
  Trade accounts receivable - net of allowances           408.8           398.3
  Inventories:                                  
    Finished goods                                        242.5           203.6
    Grains and raw materials                               79.4            69.7
    Packaging materials and supplies                       36.9            33.4
      Total inventories                                   358.8           306.7
  Other current assets                                    277.6           281.9
      Total Current Assets                              1,115.8         1,080.1
                                                
Property, plant and equipment                           1,935.9         1,946.0
Less accumulated depreciation                             770.4           778.2
    Property - net                                      1,165.5         1,167.8
Intangible assets - net of amortization                 2,289.3         2,309.2
Other assets                                               57.0            63.3
       Total Assets                                    $4,627.6        $4,620.4
                                       
Liabilities and Shareholders' Equity            
Current Liabilities:                            
  Short-term debt                                      $  610.8        $  643.4
  Current portion of long-term debt                        69.8            68.6
  Trade accounts payable                                  305.5           298.4
  Other current liabilities                               725.2           691.3
      Total Current Liabilities                         1,711.3         1,701.7
                                                
Long-term Debt                                          1,034.1         1,051.8
Other Liabilities                                         541.0           536.3
Deferred Income Taxes                                     231.5           233.6
Preferred Stock, Series B, no par value,   
  authorized 1,750,000 shares; issued 1,282,051           
  of $5.46 cumulative convertible shares           
  (liquidating preference of $78 per share)               100.0           100.0
Deferred Compensation                                     (68.3)          (71.7)
Treasury Preferred Stock, at cost, 134,406 shares      
  and 122,562 shares, respectively                        (11.4)          (10.6)
                                                
Common Shareholders' Equity:                    
  Common stock, $5 par value, authorized 400,000,000          
    shares; issued 167,978,792 shares                     840.0           840.0
  Reinvested earnings                                   1,423.4         1,433.6
  Cumulative translation adjustment                       (70.4)          (77.8)
  Deferred compensation                                  (117.8)         (118.1)
  Treasury common stock, at cost, 32,746,061
    shares and 33,172,737 shares, respectively           (985.8)         (998.4)
      Total Common Shareholders' Equity                 1,089.4         1,079.3
        Total Liabilities and Shareholders' Equity     $4,627.6        $4,620.4
                   

   See accompanying notes to the condensed consolidated financial statements.

4

              THE QUAKER OATS COMPANY AND SUBSIDIARIES
           CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (UNAUDITED)


                                                            Three Months Ended
Dollars in Millions                                              March 31,
                                                             1996        1995
                                                    
Cash Flows from Operating Activities:               
  Net income                                              $  32.2     $ 366.1
  Adjustments to reconcile net income to net
   cash provided by operating activities:           
      Depreciation and amortization                          50.0        55.5
      Deferred income taxes                                   0.9         1.2
      Gains on divestitures                                  (2.8)     (517.9)
      Loss on disposition of property and equipment           2.8         4.3
      Increase in trade accounts receivable                 (49.9)      (12.9)
      Increase in inventories                               (59.0)      (39.4)
      Increase in other current assets                       (1.9)      (34.3)
      Increase in trade accounts payable                     41.8        45.8
      Increase in other current liabilities                  23.5       194.8
      Change in deferred compensation                         3.7         3.7
      Other items                                            19.0        (6.1)
         Net Cash Provided by Operating Activities           60.3        60.8

                                                   
Cash Flows from Investing Activities:               
  Additions to property, plant and equipment                (50.7)      (70.9)
  Business acquisitions                                        --       (44.6)
  Business divestitures                                      43.2       730.3
  Change in other assets                                      0.3         2.3
     Net Cash (Used in) Provided by Investing Activities     (7.2)      617.1

                                                    
Cash Flows from Financing Activities:               
  Cash dividends                                            (39.1)      (38.7)
  Change in short-term debt                                 (32.1)     (705.6)
  Proceeds from short-term debt to be refinanced               --       100.0
  Proceeds from long-term debt                                2.6         0.1
  Reduction of long-term debt                               (18.8)      (34.9)
  Issuance of common treasury stock                           6.6         4.0
  Repurchases of preferred stock                             (0.8)       (0.5)
     Net Cash Used in Financing Activities                  (81.6)     (675.6)
                                                    
Effect of Exchange Rate Changes on Cash 
  and Cash Equivalents                                        5.9         0.3
                                                    
Net (Decrease) Increase in Cash and Cash Equivalents        (22.6)        2.6

Cash and Cash Equivalents - Beginning of Year                93.2       103.0
Cash and Cash Equivalents - End of Quarter                $  70.6     $ 105.6

   See accompanying notes to the condensed consolidated financial statements.

5

              THE QUAKER OATS COMPANY AND SUBSIDIARIES
              NET SALES AND OPERATING INCOME BY SEGMENT
                             (UNAUDITED)



                                          Net Sales           Operating Income
                                                       
                                         Three Months            Three Months
                                             Ended                   Ended
Dollars in Millions                        March 31,               March 31,
                                       1996         1995       1996        1995
Foods                                                         
   U.S. and Canadian               $  694.0     $  738.4     $103.9      $ 91.7
   International                      150.3        142.3        0.9         6.4
Total Foods                        $  844.3     $  880.7     $104.8      $ 98.1
                                                              
Beverages                                                     
   U.S. and Canadian               $  300.7     $  287.9     $  1.2      $  8.3
   International                       73.8         66.9       (8.3)       (6.2)
Total Beverages                    $  374.5     $  354.8     $ (7.1)     $  2.1
                                                     
Divested Businesses (a)            $    4.0     $  398.0     $  3.3      $547.0
                                                  
   Total Sales/Operating Income    $1,222.8     $1,633.5     $101.0      $647.2

Less: General corporate expenses                               15.3        13.7
      Interest expense - net                                   28.1        44.5
      Foreign exchange loss - net                               1.8         2.6
Income before income taxes                                   $ 55.8      $586.4
                                                              

Note:   Operating  income  includes certain allocations  of  overhead expenses.

(a) Total sales for the international divested businesses were $4.0 million and
$247.9 million for the three months ended March 31, 1996 and 1995, respectively.
Total sales for the U.S. and Canadian divested businesses were $150.1 million 
for the three  months  ended March 31, 1995.  Total operating income for the 
international divested businesses was $3.3 million, including a gain of $2.8
million  on  the  sale  of the Italian products business,  and  $21.5 million,  
including a gain of $4.9 million on the sale of  the  Dutch honey  business, 
for the three months ended March 31, 1996 and  1995, respectively.   Total  
operating income for  the  U.S.  and  Canadian divested  businesses was $525.5 
million, including a gain of $513.0 million on the sale of the U.S. and Canadian
pet foods business,  for the three months ended March 31, 1995.

6

              THE QUAKER OATS COMPANY AND SUBSIDIARIES
        NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                             (UNAUDITED)
                           MARCH 31, 1996
                                  
                                  
Note 1 - Basis of Presentation

The  condensed consolidated financial statements include  The  Quaker
Oats  Company  and its subsidiaries (the "Company").   The  condensed
consolidated  statements of income and reinvested  earnings  for  the
three   months   ended  March  31,  1996  and  1995,  the   condensed
consolidated  balance sheet as of March 31, 1996, and  the  condensed
consolidated  statements of cash flows for  the  three  months  ended
March  31,  1996 and 1995, have been prepared by the Company  without
audit.   In  the  opinion of management, these  financial  statements
include  all  adjustments necessary to present fairly  the  financial
position, results of operations and cash flows as of March  31,  1996
and  for all periods presented.  All adjustments made have been of  a
normal   recurring   nature.    Certain  information   and   footnote
disclosures  normally  included in financial statements  prepared  in
accordance  with generally accepted accounting principles  have  been
condensed  or  omitted.  The Company believes  that  the  disclosures
included  are  adequate  and provide a fair presentation  of  interim
period  results.   Interim financial statements are  not  necessarily
indicative  of  the financial position or operating  results  for  an
entire year.  It is suggested that these interim financial statements
be  read in conjunction with the audited financial statements and the
notes  thereto  included in the Company's report to shareholders  for
the six month transition period ended December 31, 1995.

Certain previously reported amounts have been reclassified to conform
to the current presentation.

Note 2 - Fiscal-Year Change

To  capture the results of a full beverage season in a single fiscal-
year  period, the Company changed its fiscal year to align  with  the
calendar  year,  beginning January 1, 1996.  A six  month  transition
period  of  July  1,  1995  through December  31,  1995  ("transition
period") preceded the start of this new fiscal year.  These financial
statements reflect the first quarter results of the new fiscal year.

Note 3 - Litigation

On  November 1, 1995, the Company filed suit against Borden, Inc.  in
Federal District Court in New York alleging that Borden made material
misrepresentations  and  committed  fraud  in  connection  with   the
Company's November 1994 acquisition of a Brazilian pasta business for
$100  million.   The  Company seeks to rescind  the  transaction  and
collect damages.

The Company is also a party to a number of lawsuits and claims, which
it  is  vigorously defending.  Such matters arise out of  the  normal
course  of  business  and relate to the Company's recent  acquisition
activity and other issues.  Certain of these actions seek damages  in
large  amounts.  While the results of litigation cannot be  predicted
with  certainty, management believes that the final outcome  of  such
litigation  will not have a material adverse effect on the  Company's
consolidated financial position or results of operations.  Changes in
assumptions, as well as actual experience, could cause the  estimates
made by management to change.

7

             THE QUAKER OATS COMPANY AND SUBSIDIARIES
        NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                             (UNAUDITED)
                           MARCH 31, 1996
                                  

Note 4 - Pending Accounting Change

In  October  1995,  the FASB issued Statement #123,  "Accounting  for
Stock-Based  Compensation."  The Company is required  to  adopt  this
standard  no later than December 31, 1996.  This Statement encourages
companies to recognize expense for stock options at an estimated fair
value based on an option pricing model.  If expense is not recognized
for  stock options, pro forma footnote disclosure is required of what
net  income  and  earnings  per  share  would  have  been  under  the
Statement's approach to valuing and expensing stock options.  Certain
other  new  disclosures will be required.  The Company will implement
the  provisions  of this Statement in 1996, but has decided  that  it
will  not  recognize  the expense related to  stock  options  in  the
financial statements.  The impact of this new Statement has  not  yet
been completely evaluated.


Note 5 - Divestitures

On  January  15, 1996, the Company completed the sale of its  Italian
products business and realized a gain of $2.8 million.

On  March  12, 1996, the Company announced its intention to sell  its
North  American  frozen foods business, which  includes  Aunt  Jemima
frozen  breakfast  products and Celeste frozen pizza  products.   The
combined  annual  sales of the Aunt Jemima frozen breakfast  products
and  Celeste frozen pizza products businesses are approximately  $175
million.   The planned divestiture does not include the  Aunt  Jemima
syrup, corn products and pancake mix businesses.

8


              THE QUAKER OATS COMPANY AND SUBSIDIARIES
               MANAGEMENT'S DISCUSSION AND ANALYSIS OF
            FINANCIAL CONDITION AND RESULTS OF OPERATIONS


Three Months Ended March 31, 1996 Compared with
Three Months Ended March 31, 1995

Summary

This  report discusses the three-month period ended March  31,  1996,
which  is  the  first quarter of the new fiscal year reporting  cycle
starting January 1, 1996.

Presentation

The  comparisons of the results for the three months ended March  31,
1996 to  those of the three months ended March 31, 1995 ("last year")
are affected by the significant changes the Company has  made  in its 
portfolio of businesses since November 1994. The Company divested the   
following  businesses:  U.S.  and  Canadian pet  food and Dutch honey 
(March  1995),  European  pet  food  (April 1995),  Mexican chocolate  
(May 1995),  U.S.  bean  and  chili  (June 1995) and Italian products 
(January 1996).  As a result of these major transactions, comparative 
quarter results are more difficult to analyze. To aid in the analysis  
of  quarterly  operating  results,  the  discussion  will compare the 
financial  results as reported, then break out the impact of divested 
businesses,  and  compare the  "ongoing" business results by business 
segment.

The Snapple Acquisition

The  acquisition of Snapple beverages in December 1994 for a  tender-
offer price of $1.7 billion was the largest in the Company's history.
Since  its  acquisition, the Company has worked to  upgrade   Snapple
beverages'  manufacturing standards, integrate  its  order-entry  and
accounting systems, improve the efficiency and effectiveness  of  its
advertising  and merchandising (A&M) programs and improve distributor
communications.   Consolidated Snapple beverages' sales increased  10
percent versus last year on a volume increase of  4 percent.

Improving  the  financial  results of the Snapple  beverage  business
remains the greatest challenge facing the Company.  This will require
achieving  significant increases in profitability during  1996.   One
key to this challenge is achieving profitable volume growth which  is
dependent  upon  successful  execution of  new  marketing  and  sales
strategies.   Achieving  profitability  is  critical  to  the  future
success  and  value  of the Snapple beverage business.   The  Snapple
beverage acquisition added $1.8 billion in intangible assets  to  the
Company's  balance  sheet  as  of December  31,  1995.   The  Company
evaluated the recoverability of Snapple beverages' long-lived assets,
including intangible assets, as of December 31, 1995 using  its  best
estimates  of undiscounted future cash flows, and believes  that  the
net  carrying value of $1.9 billion is consistent with the  Company's
accounting  policies  and  the requirements of  Financial  Accounting
Standards  Board (FASB) Statement #121.  The estimate of future  cash
flows  is  subject  to  change  and  management's  intention  is   to
periodically assess the recoverability of long-lived assets  using  a
consistent methodology.

9

  
              THE QUAKER OATS COMPANY AND SUBSIDIARIES
               MANAGEMENT'S DISCUSSION AND ANALYSIS OF
            FINANCIAL CONDITION AND RESULTS OF OPERATIONS


Operating Results
                              Net Sales

Consolidated net sales decreased 25 percent primarily due to the
absence of the divested businesses' results in the current quarter.
Excluding the divested businesses' results, sales decreased 1 percent
while volume increased 1 percent.

The  following  table  summarizes the net sales comparisons  for  the
current quarter as compared to last year:
<TABLE>
<CAPTION>
                                  
Dollars in Millions                               Three Months Ended March 31,
                                        1996                                           1995
                           U.S.                                         U.S.                
Industry Segments      & Canadian    International      Total       & Canadian     International      Total
<S>                    <C>                 <C>      <C>              <C>               <C>        <C>
Foods                   $   694.0           $150.3   $  844.3         $  738.4          $  142.3   $  880.7
Beverages                   300.7             73.8      374.5            287.9              66.9      354.8
Ongoing Businesses          994.7            224.1    1,218.8          1,026.3             209.2    1,235.5

                                                                
Divested Businesses            --              4.0        4.0            150.1             247.9      398.0

Total Company           $   994.7           $228.1   $1,222.8         $1,176.4          $  457.1   $1,633.5

<FN>
"Foods":   includes all food lines as well as the  food  service business.
"Beverages":  includes Gatorade thirst quencher sports beverages and Snapple premium teas and fruit drinks.
"Ongoing  Businesses":  includes the net sales  of  all  Company businesses not reported as Divested Businesses (see below).
"Divested  Businesses":  1996 includes net sales of the  Italian products  business through its divestiture date.  1995  includes
the net sales of the Italian products business and the following businesses through their respective divestiture dates:  U.S. and
Canadian pet food and U.S. bean and chili (U.S. & Canadian), and European   pet   food,  Mexican  chocolate,  and   Dutch   honey
(International).

</TABLE>

Foods

Net  sales  decreased  by 4 percent for the  Foods  business,
representing  a 6 percent decline in the U.S. and Canadian  business,
partially  offset  by  a  6  percent increase  in  the  international
business.  Volume in the U.S. and Canadian Foods business declined  3
percent,  reflecting  changes in A&M programs undertaken  since  last
year  to  increase profitability.   International  sales  reflect   
increases  in  Brazil  and  business  expansion   in   the Asia/Pacific  
region, offset partially by a decline in  the  European cereal  business.  
In Brazil, the increase in net  sales  was  driven primarily   by  price  
and  volume  increases  offset  partially   by unfavorable foreign currency 
impacts.

Beverages

Net  sales in the Beverages business increased 6 percent on a  volume
increase  of 5 percent.  U.S. and Canadian sales increased 4  percent
with  Snapple  beverages increasing 11 percent  and  Gatorade  thirst
quencher  increasing  1  percent.  Excluding  the  impact  of   price
increases  in the current quarter,  U.S. and Canadian beverage  sales
increased 2 percent.

International sales increased 10 percent primarily due  to  increases
in  Gatorade thirst quencher in Latin America and Europe.  In   Latin
America, the increase in net sales was driven primarily by price  and
volume  increases  offset partially by unfavorable  foreign  currency
impacts.

10

              THE QUAKER OATS COMPANY AND SUBSIDIARIES
               MANAGEMENT'S DISCUSSION AND ANALYSIS OF
            FINANCIAL CONDITION AND RESULTS OF OPERATIONS
                                  
                                  
                     Other Financial Highlights

Consolidated  gross  profit margin was 45.7 percent  in  the  current
quarter  compared to 46.7 percent last year.  The decrease  in  gross
profit margin was primarily due to product mix changes resulting from
the  portfolio changes, particularly due to the increase  in  Snapple
beverages'  net  sales  in relation to those of  the  total  Company.
Snapple  beverages has a lower gross profit margin than the Company's
historical  average because of its use of external manufacturing  and
distribution  networks.  Gross profit margin  also  declined  due  to
increases  in commodity and packaging costs in the U.S. and  Canadian
Foods businesses which were partly offset by improved margins in  the
U.S. and Canadian Beverages business.

Selling,  general and administrative (SG&A) expenses declined  $171.5
million, or 27 percent, due mainly to a 32  percent decrease  in  A&M
expenses.  A&M expenses were 22.6 percent of sales during the current
quarter, down from 24.9 percent last year.  The Company will continue
to  implement changes in A&M programs which are intended to  increase
their  effectiveness.  The Company spent $97.1 million  in  A&M  last
year  to  support divested businesses. During the quarter,  increased
efficiencies  in  A&M spending in U.S. and Canadian  Gatorade  thirst
quencher  and  in  the  U.S.  and Canadian  Foods  businesses  offset
increases to support Snapple beverages and the continued expansion of
grain-based foods and beverages in the Asia/Pacific region.

                          Operating Income
                                  
Consolidated  operating  income was $101.0 million  for  the  current
quarter, which included a $2.8 million gain on the divestiture of the
Italian  products business.  Last year's operating income  was  $647.2
million,  which  included a $513.0 million gain on the  sale  of  the
North American pet food business and a $4.9 million gain on the  sale
of  the Dutch honey business. Excluding the gains on divestitures and
operating income from divested businesses in both quarters, operating
income  declined by 3 percent from $100.2 million last year to  $97.7
million in the current quarter.

The  following table summarizes the operating results for the quarter
as compared to last year:

<TABLE>                                  
<CAPTION>

Dollars in Millions                               Three Months Ended March 31,                                                      
                                             1996                                          1995
Industry Segments          U.S. & Canadian    International     Total     U.S. & Canadian   International       Total
<S>                               <C>              <C>       <C>                 <C>             <C>        <C>
Foods                              $ 103.9          $   0.9   $ 104.8             $  91.7         $   6.4    $   98.1
Beverages                              1.2             (8.3)     (7.1)                8.3            (6.2)        2.1
Ongoing Businesses                   105.1             (7.4)     97.7               100.0             0.2       100.2

Divested Businesses                     --              3.3       3.3               525.5            21.5       547.0

                                                               
Total Company                      $ 105.1          $  (4.1)  $ 101.0             $ 625.5         $  21.7    $  647.2

<FN>
Note:    Operating  income  includes  certain  allocations   of overhead expenses.
"Foods":   includes all food lines as well as the food  service business.
"Beverages":    includes   Gatorade  thirst   quencher   sports beverages and Snapple premium teas and fruit drinks.
"Ongoing Businesses": includes the operating income of all Company businesses not reported as Divested  Businesses (see below).
"Divested  Businesses":  1996 includes the operating income  of the  Italian  products business through the  divestiture  date,
including  the gain on the divestiture of $2.8 million.  1995 includes the operating income  of  the  Italian products business  
and  the  following businesses  through their respective divestiture  dates:   U.S. and  Canadian  pet  food, including the gain 
on the divestiture of $513.0 million,  and  U.S.  bean  and  chili  (U.S. & Canadian), and European pet food, Mexican chocolate, 
and  Dutch honey, including the gain on the divestiture of $4.9 million, (International).

</TABLE>

11
  
  
              THE QUAKER OATS COMPANY AND SUBSIDIARIES
               MANAGEMENT'S DISCUSSION AND ANALYSIS OF
            FINANCIAL CONDITION AND RESULTS OF OPERATIONS


Foods

Total  Foods' operating income in the quarter was $104.8 million,  an
increase  of  7  percent from last year's operating income  of  $98.1
million.  The increase reflects an improvement of 13 percent  in  the
U.S.  and  Canadian business, where operating income rose from  $91.7
million last year to $103.9 million during the current quarter.  This
increase  resulted primarily from improvements in hot  cereals,  food
service  and Golden Grain, offset partly by decreases in  snacks  and
ready-to-eat cereals.  The increased operating income in the U.S. and
Canadian business is primarily attributable to improved efficiency in
A&M  spending.  Operating income in the International Foods  business
declined  by  $5.5 million compared to last year due to  declines  in
Latin  America  and  in the Asia/Pacific region,  where  underwriting
continued in order to expand the grain-based products business.

Beverages

The  Beverages  business reported an operating loss of  $7.1  million
during  the  current quarter, compared to operating  income  of  $2.1
million  last  year.  Most of the decline is due to  lower  operating
results  in  the  U.S. and Canadian business, where operating  losses
increased  in  the  Snapple beverage business and  more  than  offset
improvements in Gatorade thirst quencher.  The decline in the Snapple
beverage   business  results  is  due  to  increased   A&M   spending
(principally for equipment and shelf resets to prepare for  the  1996
season),  increased  overhead expense  and  additional  manufacturing
costs  due  to  the  operation of the new plant in Tolleson,  Arizona
which more than offset the favorable impact of increased sales.

In the International Beverages business, the operating loss increased
from  $6.2 million last year to $8.3 million in the current  quarter.
This  is primarily due to lower operating results in the Asia/Pacific
region,  where  underwriting costs increased to expand the  Beverages
business, offset partly by improved results in the European  Gatorade
thirst quencher business.
  
             Interest, Foreign Exchange and Income Taxes

Net  financing  costs (net interest expense and net foreign  exchange
loss)  decreased  $17.2  million in  the  current  quarter  to  $29.9
million.   The  decline  was  primarily due  to  additional  interest
expense last year related to higher debt levels.

With  the  divestiture  of the European pet  food  business  and  the
Italian products business, the Company's exposure to European foreign
currency   fluctuations   is  significantly  reduced.   The  majority  
of the Company's international business  is  now  in  Latin  American 
countries like Brazil, where hedging opportunities are  more  limited  
and  costly.   The Company finances  these  businesses  with  equity,  
local  currency  borrowings,  U.S.  dollar-denominated  debt,  parent  
company loans or a combination  of all four.   The  mix  of financing
in hyper-inflationary countries has an impact on the level of interest
expense as well as the  resulting  foreign  exchange translation gains 
or losses incurred when foreign balance sheets are converted into U.S. 
dollars.

12

              THE QUAKER OATS COMPANY AND SUBSIDIARIES
               MANAGEMENT'S DISCUSSION AND ANALYSIS OF
            FINANCIAL CONDITION AND RESULTS OF OPERATIONS


The  effective tax rate in the first quarter was 42.3 percent  versus
37.6  percent  last  year.  Excluding the  impact  of  the  gains  on
divestitures  in  both  quarters, the effective  tax  rate  was  42.5
percent versus 40.0 percent, which reflects changes in the impact  of
non-deductible   amortization  of  intangibles.   The   Company   has
evaluated  its  deferred tax assets and believes that future  taxable
income  is  sufficient  to realize a majority  of  these  assets.   A
valuation  allowance  has been provided for the deferred  tax  assets
that are not expected to be realized.

Liquidity and Capital Resources

On  December 6, 1994, the Company acquired Snapple Beverage Corp. for
a  tender offer price of $1.7 billion.  The acquisition was initially
financed  with commercial paper borrowings.  During fiscal 1995,  the
Company  divested  businesses for approximately  $1.7  billion.   The
after-tax  proceeds on the fiscal 1995 divestitures of $1.25  billion
were used to reduce the commercial paper borrowings.

Short-term and long-term debt (total debt) as of March 31,  1996  was
$1.71  billion, a decrease of $49.1 million from December  31,  1995.
The total debt-to-total  capitalization  ratio  was  60.7 percent and
61.7 percent as of March 31, 1996 and December 31, 1995, respectively.

Net cash provided by operating activities was $60.3 million and $60.8
million  for  the  three  months  ended  March  31,  1996  and  1995,
respectively.   Capital expenditures for the current  and  last  year
quarter  were $50.7 million and $70.9 million, respectively.   During
the  current  and  last year quarter, the Company had  proceeds  from
investing  activities  related  to  business  divestitures  of  $43.2
million  and  $730.3  million, respectively, and outlays  related  to
business acquisitions of $44.6 million during last year.  The Company
expects that its future capital expenditures and cash dividends  will
be  financed  through  a  combination of  cash  flow  from  operating
activities and debt financing.  Capital expenditures are expected  to
increase  from  current levels in the near term as  the  Company  has
plans to invest in the worldwide expansion of production capacity for
beverages  and  for  grain-based products in the  United  States  and
China.

Pending Accounting Change

In  October  1995,  the FASB issued Statement #123,  "Accounting  for
Stock-Based  Compensation."   The Company is required to  adopt  this
standard  no later than December 31, 1996.  This Statement encourages
companies to recognize expense for stock options at an estimated fair
value based on an option pricing model.  If expense is not recognized
for  stock options, pro forma footnote disclosure is required of what
net  income  and  earnings  per  share  would  have  been  under  the
Statement's approach to valuing and expensing stock options.  Certain
other  new  disclosures will be required.  The Company will implement
the  provisions  of this Statement in 1996, but has decided  that  it
will  not  recognize  the expense related to  stock  options  in  the
financial statements.  The impact of this new Statement has  not  yet
been completely evaluated.

13


              THE QUAKER OATS COMPANY AND SUBSIDIARIES
               MANAGEMENT'S DISCUSSION AND ANALYSIS OF
            FINANCIAL CONDITION AND RESULTS OF OPERATIONS


Cautionary Statement on Forward-Looking Statements
                                  
Forward-looking statements, within the meaning of Section 21E of  the
Securities  and  Exchange  Act  of 1934,  are  made  throughout  this
Management's  Discussion and Analysis.  Company  results  may  differ
materially  from  those in the forward-looking statements.   Forward-
looking  statements  are  based  on management's  current  views  and
assumptions,   and  involve  risks  and  uncertainties   that   could
significantly  affect  expected  results.   For  example,   operating
results  may  be  affected by the outcome of supply-chain  management
programs,  the  effectiveness  of a change  in  its  advertising  and
merchandising support, and new marketing and promotional programs, in
addition  to  external  factors such  as:   actions  of  competitors;
changes  in  laws  and regulations, including changes  in  accounting
standards;  distributor relations; customer demand; effectiveness  of
spending  or programs; consumer perception of health-related  issues;
fluctuations in the cost and availability of supply-chain  resources;
and    foreign   economic   conditions,   including   currency   rate
fluctuations.

14


                     PART II - OTHER INFORMATION

Item 1    Legal Proceedings

      Note 3 in Part I is incorporated by reference herein.

Item 6(a) See Exhibit 11.

       All  other  items  in Part II are either inapplicable  to  the
       Company during the quarter ended March 31, 1996, the answer is
       negative  or  a response has been previously reported  and  an
       additional  report  of  the  information  need  not  be  made,
       pursuant to the Instructions to Part II.


15


                             SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of  1934,
the registrant has duly caused this report to be signed on its behalf
by the undersigned thereunto duly authorized.




                            The Quaker Oats Company
                                 (Registrant)




Date  May 13, 1996            Robert S. Thomason
                              Robert S. Thomason
                        Senior Vice President - Finance and
                              Chief Financial Officer




Date  May 13, 1996            Thomas L. Gettings
                              Thomas L. Gettings
                              Vice President and
                              Corporate Controller


16


                        EXHIBIT INDEX
                                  
                                  
                                  
            Exhibit                                   Paper (P) or
            Number      Description                 Electronic (E)
                                  
            (11)        Statement Re Computation           E
                        of Per Share Earnings

            (27)        Financial Data Schedule            E
                        (submitted to the Securities
                        and Exchange Commission
                        in electronic format)


17


<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1000000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               MAR-31-1996
<CASH>                                              71
<SECURITIES>                                         0
<RECEIVABLES>                                      436
<ALLOWANCES>                                        27
<INVENTORY>                                        359
<CURRENT-ASSETS>                                  1116
<PP&E>                                            1936
<DEPRECIATION>                                     770
<TOTAL-ASSETS>                                    4628
<CURRENT-LIABILITIES>                             1711
<BONDS>                                           1034
                                0
                                        100
<COMMON>                                           840
<OTHER-SE>                                         170
<TOTAL-LIABILITY-AND-EQUITY>                      4628
<SALES>                                           1223
<TOTAL-REVENUES>                                  1223
<CGS>                                              665
<TOTAL-COSTS>                                      665
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     4
<INTEREST-EXPENSE>                                  30
<INCOME-PRETAX>                                     56
<INCOME-TAX>                                        24
<INCOME-CONTINUING>                                 32
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                        32
<EPS-PRIMARY>                                     0.23
<EPS-DILUTED>                                     0.23
        

</TABLE>



EXHIBIT (11)

                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                                       
                STATEMENT RE COMPUTATION OF PER SHARE EARNINGS
                                       
                                       

                                                    For the Three Months Ended
                                                       March 31,    March 31,
                                                          1996         1995
                                                             
Calculation of Fully Diluted Earnings Per Share              
                                                             
Dollars in Millions (Except Per Share Data)                  
                                                             
Income From Continuing Operations                       $  32.2      $ 366.1
                                                             
Less:   Adjustments attributable to  conversion              
        of ESOP Convertible Preferred Stock                (0.2)        (0.3)
                                                             
Net Income Used for Fully Diluted Calculation           $  32.0      $ 365.8
                                                             
Shares in Thousands                                          
                                                             
Average Number of Common Shares Outstanding             135,102      133,818
                                                             
Plus Dilutive Securities:                                    
                                                             
Stock Options                                               992        1,251
                                                             
ESOP Convertible Preferred Stock                          2,494        2,627
                                                             
Average Shares Outstanding Used for Fully                    
    Diluted Calculation                                 138,588      137,696
                                                             
Fully Diluted Earnings Per Share                       $   0.23     $   2.65






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