Rule 424(B)(3)
Registration No. 33-33253
PRICING SUPPLEMENT NO. 39 DATED FEBRUARY 27, 1996
TO PROSPECTUS DATED APRIL 21,1995 AND PROSPECTUS SUPPLEMENT DATED APRIL 21,1995
THE QUAKER OATS COMPANY
MEDIUM TERM NOTES, SERIES D
(FIXED RATE)
____________________________________________________________________________
Principal Amount: $15,000,000 Issue Date: MARCH 1, 1996
Issue Price: 100% Stated Maturity: MARCH 2, 2026
Commission of Selling Agents: $112,500 Specified Currency: U.S. Dollars
Net Proceeds to Issuer: $14,887,500 Form: _X_Global
Interest Rate: 7.44% ___Certificated
Selling Agents: MORGAN STANLEY
Trade Date: FEBRUARY 27, 1996
____________________________________________________________________________
Interest Payment Dates: Amortizing Notes:
_X__As specified in Prospectus Supplement ____Yes
____Other (specify)________________ _X__No
Regular Record Date: Each payment of principal of,
_X__As specified in Prospectus Supplement and interest on, the Notes will
____Other (specify)________________ be made: ____Quarterly
Original Issue Discount Note: ____Semiannually
____Yes _X__No
Original Issue Discount: __________% Interest rate may be reset:
Yield to Maturity: _________% ____Yes _X__No
Terms of reset:
Repurchase Price (for Discount Securities): Redemption Information:
Other Provisions: Repayment Information:
____________________________________________________________________________
The aggregate principal amount of this offering is U.S. $15,000,000 and
relates only to Pricing Supplement No. 39. Medium-Term Notes, Series D,
may be issued by the Company in the aggregate principal amount of up to U.S.
$400,000,000 or the equivalent in foreign currencies or foreign currency
units. To date, including this offering, an aggregate of U.S. $366,000,000 or
the equivalent in foreign currency or foreign currency units of Medium-Term
Notes, Series D, have been issued.
____________________________________________________________________________
TYPE OF SALE: IF PRINCIPAL TRANSACTION, REOFFERING AT:
__ __As Agent ____varying prices related to prevailing
__X__As Principal market prices at the time of resale
____fixed public offering price
of ____100%________% of Principal Amount
____________________________________________________________________________
[Insert additional tax disclosure, if necessary]
