QUAKER OATS CO
10-Q, 1996-11-12
GRAIN MILL PRODUCTS
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                                 UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549
                                       
                                       
                                   FORM 10-Q
                                       
                                       
    X  Quarterly Report Pursuant to Section 13 or 15 (d) of the Securities
                             Exchange Act of 1934
                                       
                                       
               For the quarterly period ended September 30, 1996
                                       
                                       
       Transition Report Pursuant to Section 13 or 15 (d) of the Securities
                             Exchange Act of 1934
                                       
                                       
                  For the transition period from ____ to ____
                                       
                                       
                          Commission file number 1-12
                                       
                                       
                        THE QUAKER OATS COMPANY
        (Exact name of registrant as specified in its charter)
                                   
             New Jersey                          36-1655315
  (State or other jurisdiction of               (I.R.S. Employer
  incorporation or organization)                Identification No.)
                                   
                                   
Quaker Tower P.O. Box 049001 Chicago, Illinois            60604-9001
(Address of principal executive office)                   (Zip Code)
                                   
                                   
                            (312) 222-7111
         (Registrant's telephone number, including area code)
                                       
                                       
     Indicate by check mark whether the registrant:  (1) has filed all
   reports required to be filed by Section 13 or 15(d) of the Securities
 Exchange Act of 1934 during the preceding 12 months (or for such shorter
period that the registrant was required to file for such reports), and (2)
    has been subject to such filing requirements for the past 90 days.
                                       
                                       
                       YES   XX         NO
                                       
                                       
      The number of shares of Common Stock, $5.00 par value, outstanding as
         of the close of business on October 31, 1996 was 135,863,421
                                       
                                       
                                       
                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                              INDEX TO FORM 10-Q


                                                                     Page
PART I - FINANCIAL INFORMATION

    Item 1 - Financial Statements

      Condensed Consolidated Statements of Income
      and Reinvested Earnings for the Nine and Three Months
      Ended September 30, 1996 and 1995                                 3-4

      Condensed Consolidated Balance Sheets as of
      September 30, 1996 and December 31, 1995                          5

      Condensed Consolidated Statements of Cash
      Flows for the Nine Months Ended
      September 30, 1996 and 1995                                       6

      Net Sales and Operating Income by Segment for the Nine and
      Three Months Ended September 30, 1996 and 1995                    7-8

      Notes to Condensed Consolidated Financial Statements              9-11

    Item 2 - Management's Discussion and Analysis
             of Financial Condition and Results
             of Operations                                              12-21

PART II - OTHER INFORMATION

    Item 1 - Legal Proceedings                                          22

    Item 6 - Exhibits and Reports on Form 8-K                           22

SIGNATURES                                                              23

EXHIBIT INDEX                                                           24

EXHIBIT 11                                                              25

                   
Page 2                   

                   
                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                  CONDENSED CONSOLIDATED STATEMENTS OF INCOME
                      AND REINVESTED EARNINGS (UNAUDITED)
                                       
                                       
                                                           Nine Months Ended
Dollars in Millions (Except Per Share Data)                  September 30,
                                                            1996       1995
                                                    
Net sales                                                $4,140.8   $4,774.5
Cost of goods sold                                        2,208.9    2,590.1
Gross profit                                              1,931.9    2,184.4

Selling, general and administrative expenses              1,575.8    1,873.2
Gains on divestitures and restructuring charges - net      (113.4)  (1,094.3)
Interest expense                                             83.3      102.4
Interest income                                              (5.2)      (3.9)
Foreign exchange loss - net                                   6.5        5.1
                                                    
Income before income taxes                                  384.9    1,301.9
Provision for income taxes                                  155.1      530.1
                                                    
Net income                                                  229.8      771.8
                                                    
Preferred dividends - net of tax                              2.9        3.0
Net Income Available for Common                          $  226.9   $  768.8
                                                    
Per Common Share:                                   
  Net income                                             $   1.68   $   5.75
  Dividends declared                                     $  0.855   $  0.855
                                                    
Average Number of Common Shares                     
  Outstanding (in thousands)                              135,315    134,041
                                                    
Reinvested Earnings:                                
Balance beginning of year                                $1,433.6   $  867.6
  Net income                                                229.8      771.8
  Dividends                                                (117.6)    (116.4)
  Common stock issued for stock purchase            
    and incentive plans                                      (2.9)      (2.0)
  Balance end of period                                  $1,542.9   $1,521.0


  See accompanying notes to the condensed consolidated financial statements.
                   
                   
Page 3
                   
                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                  CONDENSED CONSOLIDATED STATEMENTS OF INCOME
                      AND REINVESTED EARNINGS (UNAUDITED)
                                       
                                       
                                                           Three Months Ended
Dollars in Millions (Except Per Share Data)                   September 30,
                                                            1996        1995
                                                    
Net sales                                                $1,436.2    $1,553.6
Cost of goods sold                                          754.3       825.0
Gross profit                                                681.9       728.6
                                                    
Selling, general and administrative expenses                545.2       592.5
Gain on divestiture and restructuring charges - net        (110.6)         --
Interest expense                                             25.6        28.7
Interest income                                              (2.2)       (1.4)
Foreign exchange loss - net                                   2.9         1.8
                                                    
Income before income taxes                                  221.0       107.0
Provision for income taxes                                   88.0        45.5
                                                    
Net income                                                  133.0        61.5
                                                    
Preferred dividends - net of tax                              0.9         1.0
Net Income Available for Common                          $  132.1    $   60.5
                                                    
Per Common Share:                                   
  Net income                                             $   0.98    $   0.45
  Dividends declared                                     $  0.285    $  0.285
                                                    
Average Number of Common Shares                     
  Outstanding (in thousands)                              135,528     134,238
                                                    
Reinvested Earnings:                                
  Balance beginning of quarter                           $1,449.0    $1,499.3
  Net income                                                133.0        61.5 
  Dividends                                                 (39.2)      (39.3)
  Common stock issued for stock purchase            
  and incentive plans                                         0.1        (0.5)
  Balance end of quarter                                 $1,542.9    $1,521.0


  See accompanying notes to the condensed consolidated financial statements.
                   
                   
Page 4                   
                   
                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                     CONDENSED CONSOLIDATED BALANCE SHEETS
                                  (UNAUDITED)
                                       
                                                   September 30,    December 31,
Dollars in Millions                                    1996            1995
                                                
Assets
Current Assets:                                 
  Cash and cash equivalents                           $  140.8        $   93.2
  Trade accounts receivable - net of allowances          392.5           398.3
  Inventories:                                  
    Finished goods                                       193.0           203.6
    Grains and raw materials                              66.2            69.7
    Packaging materials and supplies                      30.6            33.4
      Total inventories                                  289.8           306.7
  Other current assets                                   257.3           281.9
      Total Current Assets                             1,080.4         1,080.1
                                                
Property, plant and equipment                          1,885.4         1,946.0
Less accumulated depreciation                            723.0           778.2
    Property - net                                     1,162.4         1,167.8
Intangible assets - net of amortization                2,255.2         2,309.2
Other assets                                              73.0            63.3
      Total Assets                                    $4,571.0        $4,620.4
                                       
Liabilities and Shareholders' Equity            
Current Liabilities:                            
  Short-term debt                                     $  387.6        $  643.4
  Current portion of long-term debt                       53.3            68.6
  Trade accounts payable                                 228.4           298.4
  Other current liabilities                              835.6           691.3
      Total Current Liabilities                        1,504.9         1,701.7
                                                
Long-term debt                                           995.1         1,051.8
Other liabilities                                        571.9           536.3
Deferred income taxes                                    241.3           233.6
Preferred Stock, no par value, authorized                            
  1,750,000 shares; issued 1,282,051 of
  $5.46 cumulative convertible shares           
  (liquidating preference of $78 per share)              100.0           100.0
Deferred compensation                                    (64.9)          (71.7)
Treasury Preferred Stock, at cost, 167,882 shares 
  and 122,562 shares, respectively                       (14.2)          (10.6)
                                                
Common Shareholders' Equity:                    
  Common stock, $5 par value, authorized 400,000,000 
    shares; issued 167,978,792 shares                    840.0           840.0
  Reinvested earnings                                  1,542.9         1,433.6
  Cumulative translation adjustment                      (72.4)          (77.8)
  Deferred compensation                                 (102.0)         (118.1)
  Treasury common stock, at cost, 32,277,223
     shares and 33,172,737 shares, respectively         (971.6)         (998.4)
       Total Common Shareholders' Equity               1,236.9         1,079.3
         Total Liabilities and Shareholders' Equity   $4,571.0        $4,620.4
                   

  See accompanying notes to the condensed consolidated financial statements.
                   
                   
Page 5                   
                   
                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                  (UNAUDITED)


                                                               Nine Months Ended
Dollars in Millions                                              September 30,
                                                              1996         1995
                                                    
Cash Flows from Operating Activities:               
  Net income                                              $  229.8     $  771.8
  Adjustments to reconcile net income to net
   cash provided by operating activities:           
      Depreciation and amortization                          151.1        150.5
      Deferred income taxes                                   17.6         23.5
      Gains on divestitures - net of tax of $54.6 in 
        1996 and $476.2 in 1995                              (81.8)      (694.6)
      Restructuring charges                                   23.0         76.5
      Loss on disposition of property and equipment           18.2         22.5
      Increase in trade accounts receivable                  (34.6)       (39.2)
      Decrease (increase) in inventories                       3.3        (17.3)
      Decrease (increase) in other current assets             17.4        (79.0)
      (Decrease) increase in trade accounts payable          (33.5)       179.6
      Increase in other current liabilities                   97.2         34.2
      Change in deferred compensation                         22.9         20.6
      Other items                                             32.9         35.1
         Net Cash Provided by Operating Activities           463.5        484.2
                                                                        
                                                    
Cash Flows from Investing Activities:               
  Additions to property, plant and equipment                (164.8)      (211.7)
  Business acquisitions                                         --        (49.3)
  Business divestitures - net of tax of $54.6 in 
    1996 and $476.2 in 1995                                  174.4      1,253.4
  Change in other assets                                      (0.6)         4.7
     Net Cash Provided by Investing Activities                 9.0        997.1

                                                    
Cash Flows from Financing Activities:               
  Cash dividends                                            (117.6)      (116.4)
  Change in short-term debt                                 (254.8)    (1,347.6)
  Proceeds from short-term debt to be refinanced                --       (112.0)
  Proceeds from long-term debt                                 3.4        212.6
  Reduction of long-term debt                                (74.8)       (56.5)
  Issuance of common treasury stock                           20.2         10.4
  Repurchases of preferred stock                              (3.7)        (4.4)
     Net Cash Used in Financing Activities                  (427.3)    (1,413.9)
                                                    
Effect of Exchange Rate Changes on Cash and Cash            
  Equivalents                                                  2.4          3.5
                                                    
Net Increase in Cash and Cash Equivalents                     47.6         70.9
                                                    
Cash and Cash Equivalents - Beginning of Year                 93.2        103.0
Cash and Cash Equivalents - End of Period                 $  140.8     $  173.9

  See accompanying notes to the condensed consolidated financial statements.
                   
                   
Page 6                   
                  
                
                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                   NET SALES AND OPERATING INCOME BY SEGMENT
                                  (UNAUDITED)
<TABLE>
<CAPTION>

                                                     Net Sales           Operating Income(Loss)
                                                       
                                                    Nine Months                Nine Months
                                                       Ended                      Ended
Dollars in Millions                                September 30,              September 30,
                                                 1996        1995           1996         1995
<S>                                         <C>         <C>              <C>        <C>
Foods (a)                                            
  U.S. and Canadian                          $1,922.3    $1,952.5         $251.8     $  175.3
  International                                 456.6       425.3            7.9        (23.1)
Total Foods                                   2,378.9     2,377.8          259.7        152.2
                                                              
Beverages (a)                                                 
  U.S. and Canadian                           1,422.8     1,414.9          119.8        119.6
  International                                 253.5       275.2          (23.9)       (22.5)
Total Beverages                               1,676.3     1,690.1           95.9         97.1
                                                              
Divested Businesses (b)                          85.6       706.6          144.8      1,208.8
                             
  Total Sales/Operating Income               $4,140.8    $4,774.5          500.4      1,458.1

Less:    General corporate expenses (c)                                     30.9         52.6
         Interest expense - net                                             78.1         98.5
         Foreign exchange loss - net                                         6.5          5.1
Income before income taxes                                                $384.9     $1,301.9
                                                              
<FN>
Note:  Operating income includes certain allocations of overhead expenses.

(a)  The  U.S.  and  Canadian  Food  and  Beverage  businesses  reflect  pretax
restructuring charges of $6.4 million and $16.6 million, respectively, in 1996.
The  Food and Beverage businesses reflect pretax restructuring charges of $76.5
million  in 1995.  U.S. and Canadian Foods and Beverages include $39.1  million
and  $8.0  million,  respectively,  of this charge.   International  Foods  and
Beverages include $29.0 million and $0.4 million, respectively, of this charge.

(b) Total sales for the International divested businesses were $4.0 million and
$373.3  million  for  the  nine  months ended  September  30,  1996  and  1995,
respectively.   Total sales for the U.S. and Canadian divested businesses  were
$81.6  million and $333.3 million for the nine months ended September 30,  1996
and  1995, respectively.  Total operating income for the International divested
businesses was $3.3 million for the nine months ended September 30, 1996, which
included  a gain of $2.8 million on the sale of the Italian products  business.
Total  operating  income for the International divested businesses  was  $580.1
million for the nine months ended September 30, 1995, which included a gain  of
$4.9  million on the sale of the Dutch honey business, a gain of $487.2 million
on  the  sale of the European pet food business and a gain of $74.5 million  on
the  sale  of the Mexican chocolate business.  Total operating income  for  the
U.S.  and  Canadian divested businesses was $141.5 million for the nine  months
ended  September 30, 1996, which included a gain of $133.6 million on the  sale
of the Aunt Jemima and Celeste frozen foods businesses.  Total operating income
for  the U.S. and Canadian divested businesses was $628.7 million for the  nine
months ended September 30, 1995, which included a gain of $513.0 million on the
sale of the U.S. and Canadian pet food business and a gain of $91.2 million  on
the sale of the U.S. bean and chili business.

(c) 1995 general corporate expenses include a pretax provision of $10.6 million
for estimated litigation costs.
                   
                   
Page 7                   
                   
                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                   NET SALES AND OPERATING INCOME BY SEGMENT
                                  (UNAUDITED)
<CAPTION>

                                                   Net Sales           Operating Income(Loss)
                                                       
                                                 Three Months               Three Months
                                                    Ended                       Ended
Dollars in Millions                              September 30,              September 30,
                                               1996         1995          1996         1995
<S>                                      <C>           <C>             <C>          <C>
Foods                                                         
  U.S. and Canadian (a)                   $  687.3      $  676.6        $ 86.2       $ 86.7
  International                              152.9         140.7           2.8          3.7
Total Foods                                  840.2         817.3          89.0         90.4
                                                              
Beverages                                                     
  U.S. and Canadian (a)                      512.6         563.8          40.9         67.9
  International                               80.8         100.2          (6.9)        (8.5)
Total Beverages                              593.4         664.0          34.0         59.4
                                                              
Divested Businesses (b)                        2.6          72.3         133.2         (1.0)
                              
  Total Sales/Operating Income            $1,436.2      $1,553.6         256.2        148.8

Less:    General corporate expenses                                        8.9         12.7
         Interest expense - net                                           23.4         27.3
         Foreign exchange loss - net                                       2.9          1.8
Income before income taxes                                              $221.0       $107.0
                                                              
<FN>
Note:  Operating income includes certain allocations of overhead expenses.

(a)  The  U.S.  and  Canadian  Food  and  Beverage  businesses  reflect  pretax
restructuring charges of $6.4 million and $16.6 million, respectively, in 1996.

(b) Total sales for the U.S. and Canadian divested businesses were $2.6 million
and  $39.5  million  for the three months ended September 30,  1996  and  1995,
respectively.  Total sales for the International divested businesses were $32.8
million for the three months ended September 30, 1995.  Total operating  income
for  the U.S. and Canadian divested businesses was $133.2 million for the three
months ended September 30, 1996, which included a gain of $133.6 million on the
sale  of  the Aunt Jemima and Celeste frozen foods businesses.  Total operating
income  for the U.S. and Canadian divested businesses was $2.3 million for  the
three  months  ended  September  30,  1995.   Total  operating  loss  for   the
International divested businesses was $3.3 million for the three  months  ended
September 30, 1995.

Page 8

</FN>
</TABLE>


                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                  (UNAUDITED)
                              SEPTEMBER 30, 1996
                                       
                                       
Note 1 - Basis of Presentation

The condensed consolidated financial statements include The Quaker Oats Company
and its subsidiaries (the "Company").  The condensed consolidated statements of
income  and  reinvested earnings for the nine and three months ended  September
30, 1996 and 1995, the condensed consolidated balance sheet as of September 30,
1996,  and  the condensed consolidated statements of cash flows  for  the  nine
months  ended  September 30, 1996 and 1995, have been prepared by  the  Company
without  audit.   In  the  opinion of management,  these  financial  statements
include  all  adjustments necessary to present fairly the  financial  position,
results  of  operations and cash flows as of September 30,  1996  and  for  all
periods  presented.   All  adjustments made have been  of  a  normal  recurring
nature.   Certain  information and footnote disclosures  normally  included  in
financial  statements prepared in accordance with generally accepted accounting
principles  have  been  condensed or omitted.  The Company  believes  that  the
disclosures  included are adequate and provide a fair presentation  of  interim
period results.  Interim financial statements are not necessarily indicative of
the  financial  position  or  operating results for  an  entire  year.   It  is
suggested  that these interim financial statements be read in conjunction  with
the  audited  financial  statements  and the  notes  thereto  included  in  the
Company's  report  to  shareholders for the six month transition  period  ended
December 31, 1995.

Certain  previously reported amounts have been reclassified to conform  to  the
current presentation.


Note 2 - Litigation

On  November  1, 1995, the Company filed suit against Borden, Inc.  in  Federal
District   Court   in   New   York   alleging   that   Borden   made   material
misrepresentations  and  committed  fraud  in  connection  with  the  Company's
November 1994 acquisition of a Brazilian pasta business for $100 million.   The
Company seeks to rescind the transaction and collect damages.

The  Company  is also a party to a number of lawsuits and claims, which  it  is
vigorously defending.  Such matters arise out of the normal course of  business
and  relate  to  the  Company's recent acquisition activity and  other  issues.
Certain  of these actions seek damages in large amounts.  While the results  of
litigation  cannot  be predicted with certainty, management believes  that  the
final outcome of such litigation will not have a material adverse effect on the
Company's consolidated financial position or results of operations.  Changes in
assumptions,  as well as actual experience, could cause the estimates  made  by
management to change.


Page 9                   
                   
                   
                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                  (UNAUDITED)
                              SEPTEMBER 30, 1996


Note 3 - Pending Accounting Change

In  October  1995, the FASB issued Statement #123, "Accounting for  Stock-Based
Compensation."  The Company is required to adopt this standard  no  later  than
December  31,  1996.  This Statement encourages companies to recognize  expense
for  employee  stock  options at an estimated fair value  based  on  an  option
pricing  model.  If expense is not recognized for employee stock  options,  pro
forma footnote disclosure is required of what net income and earnings per share
would  have been under the Statement's approach to valuing and expensing  stock
options.   Certain  other new disclosures will be required.  The  Company  will
implement the disclosure provisions of this Statement in 1996, but has  decided
that  it  will  not  recognize the expense related  to  stock  options  in  the
financial statements.

Note 4 - Revolving Credit Facilities

The  Company  renegotiated  and  reduced the  level  of  its  revolving  credit
facilities  by  a  total  of $300.0 million during  the  second  quarter.   The
Company's revolving credit facilities now consist of a $900.0 million  annually
extendible  five-year  revolving credit facility and a $300.0  million  364-day
annually  extendible  revolving credit facility which  may,  at  the  Company's
option, be converted into a two-year term loan.

Note 5 - Divestitures

On  January  15,  1996, the Company completed the sale of its Italian  products
business  and  realized a pretax gain of $2.8 million.  On July  9,  1996,  the
Company  completed the sale of its U.S. and Canadian frozen foods business  and
realized a pretax gain of $133.6 million.

Note 6 - Restructuring Charges

During the quarter ended September 30, 1996, the Company recorded restructuring
charges  of $23.0 million.  U.S. and Canadian Beverages recorded $16.6  million
related to a change in how the Company sells U.S. Snapple beverages in  one  of
its  owned markets and U.S. and Canadian Foods recorded $6.4 million for  plant
consolidations.  Estimated savings from the restructuring actions are estimated
to  be  about $6 million annually beginning in 1997, of which approximately  90
percent will be in cash.

Note 7 - Estimates and Assumptions

The  preparation of financial statements in conformity with Generally  Accepted
Accounting  Principles  (GAAP)  requires  management  to  make  estimates   and
assumptions  that  affect the reported amounts of assets  and  liabilities  and
disclosure  of  contingent assets and liabilities at the date of the  financial
statements  and  the  reported  amounts of revenues  and  expenses  during  the
reporting period.  Actual results could differ from those estimates.


Page 10


                  THE QUAKER OATS COMPANY AND SUBSIDIARIES
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                  (UNAUDITED)
                              SEPTEMBER 30, 1996


Note 7 - Estimates and Assumptions Con't.

The Snapple beverage acquisition added $1.8 billion in intangible assets to the
Company's balance sheet as of December 31, 1995.  The Company has evaluated the
recoverability  of  Snapple beverages' long-lived assets, including  intangible
assets,  as  of  September 30, 1996 pursuant to Financial Accounting  Standards
Board (FASB) Statement #121.

In  performing its review for recoverability, the Company compares the expected
undiscounted cash flows to the carrying value of an entity's long-lived  assets
and  identifiable intangibles.  If the expected future cash flows are less than
the  carrying  value of such assets, the Company must recognize  an  impairment
loss  for  the  difference between the carrying amount and the  estimated  fair
market  value of the business.  Fair value is generally estimated using various
valuation  techniques, including expected discounted cash flows and fundamental
analysis.

Management  currently estimates that the undiscounted cash flows  from  Snapple
beverages  will  be sufficient to recover the investment in Snapple  beverages.
However,  given  the  disappointing  performance   of  the  business  since its
acquisition by  the  Company, management  will be updating its assessment later
this  year  in light of additional information which is becoming available with
the conclusion of the 1996 beverage season. Accordingly, the Company's estimate
of the expected  undiscounted  cash flows  to be generated by Snapple beverages
could change in the near term. A change that  reduces the expected undiscounted
cash flows to  an  amount  that results  in  recognition  of an impairment loss
would require  the  Company  to reduce  the carrying value of Snapple beverages
to fair market value, which is significantly  below  the current carrying value
of the long-lived  assets  and identifiable intangibles.


Page 11


                        THE QUAKER OATS COMPANY AND SUBSIDIARIES
                         MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                      FINANCIAL CONDITION AND RESULTS OF OPERATIONS


Presentation

This  report  discusses the nine-month and three-month periods ended  September
30,  1996 of the Company's new fiscal year reporting cycle which began  January
1,  1996.   The  comparisons  of the nine-month and three-month  periods  ended
September  30, 1996 ("current year") with the prior year nine-month and  three-
month  periods  ended  September 30, 1995 ("prior year") are  affected  by  the
significant  changes the Company has made in its portfolio of businesses  since
March 1995.  Specifically, the Company divested the following businesses:  U.S.
and  Canadian pet food and Dutch honey (March 1995),  European pet food  (April
1995),  Mexican chocolate  (May 1995), U.S. bean and chili (June 1995), Italian
products (January 1996), and U.S. and Canadian frozen foods (July 1996).  As  a
result  of these major transactions, comparative results are more difficult  to
analyze.   To  aid  in the analysis of operating results, the  discussion  will
compare  the  financial  results as reported, then  break  out  the  impact  of
divested  businesses  and  restructuring charges,  and  compare  the  "ongoing"
results by business segment.

Nine  Months Ended September 30, 1996 Compared with Nine Months Ended September
30, 1995

Update on Key Developments
  
  Snapple Beverage Update
  
  While  Snapple  beverages represents only about 10 percent  of  Quaker  Oats'
  sales,  it  remains the Company's single biggest challenge.  At approximately
  $500  million in annualized sales, U.S. Snapple beverages holds  the  leading
  position  in the single-serve, alternative beverage segment.  However,  sales
  results  for U.S. Snapple beverages for the first nine months and  the  third
  quarter  of  1996 are 8 percent and 20 percent below last year, respectively.
  In  part, the declines were due to less favorable weather conditions  in  the
  third  quarter  compared  to  the  prior year  and  a  mid-summer  change  in
  advertising  and  promotion tactics.  Changing tactics  and  starting  a  new
  campaign  mid-season  resulted in over $20 million  in  additional  marketing
  expenses.   The  sales  shortfall  combined with  higher  marketing  expenses
  increased Snapple beverages' operating loss.
  
  The  Snapple beverage acquisition added $1.8 billion in intangible assets  to
  the  Company's  balance  sheet as of December  31,  1995.   The  Company  has
  evaluated  the  recoverability  of  Snapple  beverages'  long-lived   assets,
  including  intangible assets, as of September 30, 1996 pursuant to  Financial
  Accounting Standards Board (FASB) Statement #121.
  
  In  performing  its  review  for recoverability,  the  Company  compares  the
  expected  undiscounted cash flows to the carrying value of an entity's  long-
  lived assets and identifiable intangibles.  If the expected future cash flows
  are  less  than the carrying value of such assets, the Company must recognize
  an  impairment  loss for the difference between the carrying amount  and  the
  estimated  fair  market  value  of the business.   Fair  value  is  generally
  estimated  using various valuation techniques, including expected  discounted
  cash flows and fundamental analysis.
  

Page 12

  
                        THE QUAKER OATS COMPANY AND SUBSIDIARIES
                         MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                      FINANCIAL CONDITION AND RESULTS OF OPERATIONS
  
  
  Management currently estimates that the undiscounted cash flows from  Snapple
  beverages  will be sufficient to recover the investment in Snapple beverages.
  However,  given  the  disappointing  performance  of  the  business since its
  acquisition by the Company, management will be updating its assessment  later
  this  year in light of additional information  which  is  becoming  available
  with the conclusion of the 1996 beverage season.  Accordingly, the  Company's
  estimate  of the expected undiscounted cash flows  to be generated by Snapple
  beverages could  change  in  the  near  term.   A  change  that  reduces  the
  expected undiscounted cash flows to an  amount  that  results  in recognition
  of an impairment loss would require the Company to  reduce the carrying value
  of Snapple beverages to fair market value,  which is significantly below  the
  current carrying value of the long-lived assets and identifiable intangibles.
  
  Ready-to-Eat Cereal Price Reductions
  
  Beginning in April 1996, price reductions were taken by major competitors  in
  the  ready-to-eat  cereal  category which significantly  affected  the  sales
  trends  and  margins  of  this category.  In June,  the  Company  took  price
  reductions  averaging  15 percent on brands that represent  approximately  87
  percent  of  the  Company's U.S. Foods ready-to-eat  cereal  business.  These
  pricing  actions, which were effective throughout the third quarter,  lowered
  net  sales  by  $28 million for the current nine months and are  expected  to
  lower total operating income by about $45 million for the year ended December
  31,  1996.  For 1997, the pricing actions will result in lower gross  margins
  which  will require  the  Company  to achieve greater levels of efficiency in
  both advertising and merchandising (A&M) and overhead expenses to return  the
  business to higher profit levels.


Consolidated Results

The following tables summarize the net sales and operating results for the nine
months ended September 30, 1996 as compared to the prior year:
                                       
<TABLE>
<CAPTION>
                                                      
                                                          NET SALES
                                                           for the
                                                Nine Months Ended September 30,
Dollars  in Millions                   1996                                       1995

Industry Segments      U.S. & Canadian   International        Total     U.S. & Canadian  International        Total
<S>                         <C>               <C>        <C>                 <C>            <C>          <C>
Foods                        $ 1,922.3         $ 456.6    $ 2,378.9           $ 1,952.5      $   425.3    $ 2,377.8
Beverages                      1,422.8           253.5      1,676.3             1,414.9          275.2      1,690.1
Ongoing Business               3,345.1           710.1      4,055.2             3,367.4          700.5      4,067.9

Divested Business                 81.6             4.0         85.6               333.3          373.3        706.6
                                                                
Total Company                $ 3,426.7         $ 714.1    $ 4,140.8           $ 3,700.7      $ 1,073.8    $ 4,774.5
  
  
Page 13
                          

                        THE QUAKER OATS COMPANY AND SUBSIDIARIES
                         MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                      FINANCIAL CONDITION AND RESULTS OF OPERATIONS
                          
<CAPTION>                          
                          
                                                   OPERATING INCOME (LOSS)
                                                           for the
                                                Nine Months Ended September 30,
Dollars  in Millions                   1996                                       1995

Industry Segments      U.S. & Canadian   International        Total     U.S. & Canadian  International        Total
<S>                           <C>              <C>         <C>                 <C>            <C>         <C>
Foods                          $ 251.8          $  7.9      $ 259.7             $ 175.3        $ (23.1)    $  152.2
Beverages                        119.8           (23.9)        95.9               119.6          (22.5)        97.1
Ongoing Business                 371.6           (16.0)       355.6               294.9          (45.6)       249.3
                                                                
Gains on divestitures            133.6             2.8        136.4               604.2          566.6      1,170.8
Divested Business                  7.9             0.5          8.4                24.5           13.5         38.0
                                 141.5             3.3        144.8               628.7          580.1      1,208.8
Total Company                  $ 513.1          $(12.7)     $ 500.4             $ 923.6        $ 534.5     $1,458.1
                                    
<FN>
Note:  Operating results include certain allocations of overhead
expenses.

"Foods":   includes all food lines as well as the  food  service
business.
"Beverages":  includes Gatorade thirst quencher sports beverages
and Snapple premium teas and fruit drinks.
"Ongoing Business":  includes the net sales and operating income
of all Company businesses not reported as Divested Business (see
below).
"Divested  Business":  1996 includes current year  (through  the
divestiture date) net sales and operating income for the  frozen
foods business (U.S. and Canadian) and Italian products business
(International).   1995  includes  prior  year  net  sales   and
operating  income  for  the following businesses  through  their
respective divestiture dates:  U.S. and Canadian pet food,  U.S.
bean  and  chili,  U.S.  and  Canadian  frozen  foods  (U.S.   &
Canadian), and European pet food, Mexican chocolate, Dutch honey
and Italian products (International).

</FN>
</TABLE>

Consolidated  net  sales decreased 13 percent due to the  absence  of  divested
businesses  in  the  current  year.   Excluding  divested  businesses,  ongoing
business sales were even with the prior year, while volume declined 2 percent.

Consolidated gross profit margin was 46.7 percent in the current year  compared
to  45.8  percent in the prior year.  The increase in gross profit  margin  was
primarily due to product mix changes resulting from the portfolio changes.  For
ongoing businesses, the gross profit margin increased primarily due to
sales  growth  and lower manufacturing and packaging costs for Gatorade  thirst
quencher  in  the United States, and due to improved sales mix in International
Foods.   These  increases  were  offset partly by  decreases  in  International
Beverages and U.S. and Canadian Foods.

Selling, general and administrative (SG&A) expenses declined $297.4 million, or
16  percent, due mainly to a 17 percent decrease in A&M expenses.  The  Company
spent  $181.1 million in A&M in the prior year to support divested  businesses.
A&M expenses were 23.8 percent of sales during the current year, down from 24.8
percent  in the prior year.  For ongoing businesses, A&M expenses were  down  4
percent  versus  the  prior year, which reflects increased  efficiency  in  A&M
spending in U.S. and Canadian Foods and reductions in European Beverages.   A&M
spending  was increased to support U.S. Snapple beverages and European cereals.
The Company will continue to implement changes in A&M programs in an effort  to
increase the effectiveness of merchandising and remove unprofitable promotions.

Consolidated  operating  income  was  $500.4  million  for  the  current  year,
including a $133.6 million gain on the divestiture of U.S. and Canadian  frozen
foods  and  a $2.8 million gain on the divestiture of Italian products.   Prior
year  operating income was $1.46 billion, which included gains on  divestitures
for  the  following businesses:  $513.0 million (U.S. and Canadian  pet  food);
$91.2  million (U.S. bean and chili); $487.2 million (European pet food); $74.5
million (Mexican chocolate); and $4.9 million


Page 14


                        THE QUAKER OATS COMPANY AND SUBSIDIARIES
                         MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                      FINANCIAL CONDITION AND RESULTS OF OPERATIONS
            

(Dutch   honey).   Current  and  prior  year  operating  income  also  included
restructuring  charges  of  $23.0  million  and  $76.5  million,  respectively.
Estimated savings from the 1996 restructuring actions are estimated to be about
$6  million annually beginning in 1997, of which approximately 90 percent  will
be in cash.

Excluding the gains on divestitures, restructuring charges and operating income
from  divested businesses in both years, operating income increased  to  $378.6
million or 16 percent from $325.8 million in the prior year.

Net  financing  costs  (net  interest  expense  and  foreign  exchange  losses)
decreased  $19.0  million in the current year to $84.6  million.   Debt  levels
declined due to proceeds from the 1996 and 1995 divestitures.

The effective tax rate in the first nine months of 1996 was 40.3 percent versus
40.7  percent  in  the  prior  year.  Excluding the  impact  of  the  gains  on
divestitures  and restructuring charges in both years, as well as  foreign  tax
benefits  of $7.2 million in the current year, the effective tax rate was  41.0
percent versus 40.7 percent.


Industry Segment Operating Results

  Foods
  
  Net  sales  in  the Foods business were even with the prior year.   U.S.  and
  Canadian net sales and volume declined 2 percent and 1 percent, respectively,
  while  International  net  sales  increased  7  percent.   Lower  volume  was
  anticipated  in  the  U.S. and Canadian business as the  Company  implemented
  changes  in its 1996 A&M programs with the intention of removing unprofitable
  trade and consumer promotions from its merchandising mix.
  
  International sales increased primarily due to increases in Brazil and in new
  Asian  markets, offset partially by a decline in the European  export  cereal
  business. In Brazil, the increase in net sales was driven primarily by  price
  and  volume  increases,  offset  partially by  unfavorable  foreign  currency
  translations.
  
  Total  Foods' operating income for the nine months ended September  30,  1996
  was  $259.7  million,  an increase of $107.5 million  from  the  prior  year.
  Excluding  restructuring charges of $6.4 million in  the  U.S.  and  Canadian
  business  in the current year for plant consolidations and $68.1  million  in
  the prior year ($39.1 million and $29.0 million for the U.S. and Canadian and
  International businesses, respectively), operating income increased by  $45.8
  million  or  21  percent  from  the prior year.   The  increase  reflects  an
  improvement  in  the  U.S.  and  Canadian  business  where  operating  income
  increased  20  percent from $214.4 million to $258.2 million.  This  increase
  primarily  reflects improvements: in hot cereals; in Golden Grain, reflecting
  improved  efficiency in A&M spending; and in food service, offset  partly  by
  decreases in light snacks and ready-to-eat cereals.
  
  
Page 15


                        THE QUAKER OATS COMPANY AND SUBSIDIARIES
                         MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                      FINANCIAL CONDITION AND RESULTS OF OPERATIONS


  
  Excluding  the  impact of restructuring charges in the prior year,  operating
  income  in  the International Foods business increased $2.0 million  to  $7.9
  million.    This  increase was primarily due to lower  overhead  expenses  in
  European  cereals  which  more than offset declines in  the  Brazilian  pasta
  business due to lower volume and higher wheat costs.
  
  Beverages
  
  Net  sales in the Beverages business decreased 1 percent on a volume  decline
  of  3  percent.  U.S. and Canadian sales increased 1 percent driven  by  a  5
  percent increase in Gatorade thirst quencher sales, reflecting successful new
  packaging  and flavors along with merchandising and shelving gains in  retail
  outlets.  Snapple beverage sales were 8 percent below last year on  a  volume
  decrease  of  12  percent.  The fact that the Company owned more  of  Snapple
  beverage's  distribution system compared to a year ago, combined  with  price
  increases totaling 1 percent, resulted in a higher level of change in Snapple
  beverage and overall beverage volume as compared to the change in net sales.
  
  International  sales  decreased  8 percent  primarily  due  to  decreases  in
  European  Gatorade  thirst quencher, reflecting restructuring  actions  which
  began in the fourth quarter of 1995 to remove unprofitable volume, and in the
  Asia/Pacific licensed business.  These declines more than offset increases in
  Latin America, where the increase in net sales was driven primarily by volume
  increases  and price increases which were partially offset by the  effect  of
  unfavorable foreign currency translations.
  
  Total  Beverages'  operating income for the nine months ended  September  30,
  1996  was  $95.9  million, a decrease of $1.2 million from the  prior  year's
  $97.1  million.   1996  operating results include a restructuring  charge  of
  $16.6  million  related  to a change in how the Company  sells  U.S.  Snapple
  beverages  in one of its owned markets.  Excluding restructuring  charges  of
  $16.6 million in the current year in the U.S. and Canadian business and  $8.4
  million  in  the prior year ($8.0 million and $0.4 million for the  U.S.  and
  Canadian  and  International  businesses,  respectively),  operating   income
  increased  by  $7.0 million or 7 percent from the prior year.   The  increase
  reflects  an improvement in the U.S. Gatorade thirst quencher business  which
  more than offset increased operating losses in the Snapple beverage business.
  The  increased  Snapple  beverage operating loss is due  primarily  to  lower
  volumes combined with increased overhead and A&M expenses.
  
  In   the   International  Beverages  business,  the  Company  continued   its
  underwriting in new markets for Gatorade thirst quencher, while pulling  back
  Snapple  beverage  operations  in  certain  countries  where  pre-acquisition
  agreements  existed.   International operating losses  increased  from  $22.1
  million  to  $23.9  million in the current year, exclusive  of  restructuring
  charges  in  the prior year.  This is primarily due to lower Gatorade  thirst
  quencher  sales  in  licensed  markets in  Australia  and  Korea,  and  lower
  operating  results  in  Latin American Snapple beverages,  offset  partly  by
  improvements  in European Gatorade thirst quencher mainly due  to  lower  A&M
  spending,  reflecting  the withdrawal from certain markets  as  part  of  the
  recent restructuring activities.

Page 16


                        THE QUAKER OATS COMPANY AND SUBSIDIARIES
                         MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                      FINANCIAL CONDITION AND RESULTS OF OPERATIONS


                        
Three  Months  Ended  September  30,  1996 Compared  with  Three  Months  Ended
September 30, 1995

Consolidated Results

The  following  tables summarize the net sales and operating  results  for  the
three months ended September 30, 1996 as compared to the prior year:
                                       
                                 
<TABLE>
<CAPTION>
                                                      
                                                          NET SALES
                                                           for the
                                                Three Months Ended September 30,
Dollars  in Millions                   1996                                             1995

Industry Segments      U.S. & Canadian   International        Total     U.S. & Canadian   International         Total
<S>                         <C>               <C>        <C>                  <C>             <C>          <C>
Foods                        $   687.3         $ 152.9    $   840.2            $  676.6        $  140.7     $   817.3
Beverages                        512.6            80.8        593.4               563.8           100.2         664.0
Ongoing Business               1,199.9           233.7      1,433.6             1,240.4           240.9       1,481.3
                                                                                          
Divested Business                  2.6              --          2.6                39.5            32.8          72.3

Total Company                $ 1,202.5         $ 233.7    $ 1,436.2          $  1,279.9        $  273.7     $ 1,553.6



                                                    OPERATING INCOME (LOSS)
                                                           for the
                                                Three Months Ended September 30,
Dollars  in Millions                   1996                                       1995

Industry Segments      U.S. & Canadian   International        Total     U.S. & Canadian  International        Total
<S>                          <C>              <C>          <C>                  <C>            <C>          <C>
Foods                         $   86.2         $   2.8      $  89.0              $  86.7        $  3.7       $ 90.4
Beverages                         40.9            (6.9)        34.0                 67.9          (8.5)        59.4
Ongoing Business                 127.1            (4.1)       123.0                154.6          (4.8)       149.8
                            
Gains on divestitures            133.6              --        133.6                   --            --           --
Divested Business                 (0.4)             --         (0.4)                 2.3          (3.3)        (1.0)
                                 133.2              --        133.2                  2.3          (3.3)        (1.0)
Total Company                 $  260.3         $  (4.1)     $ 256.2              $ 156.9        $ (8.1)      $148.8

<FN>
Note:   Operating results include certain allocations of overhead expenses.

"Foods":   includes all food lines as well as  the  food  service
business.
"Beverages":  includes Gatorade thirst quencher sports  beverages
and Snapple premium teas and fruit drinks.
"Ongoing Business":  includes the net sales and operating  income
of  all Company businesses not reported as Divested Business (see
below).
"Divested  Business":  1996 includes current  year  (through  the
divestiture  date)  and net sales and operating  income  for  the
frozen  foods  business (U.S. and Canadian) and Italian  products
business  (International).  1995 includes net sales and operating
income  for  the  following businesses through  their  respective
divestiture  dates:  U.S. and Canadian pet food,  U.S.  bean  and
chili  and U.S. and Canadian frozen foods (U.S. & Canadian),  and
European  pet  food, Mexican chocolate, Dutch honey  and  Italian
products (International).

</FN>
</TABLE>

Consolidated  net  sales  decreased 8 percent due largely  to  the  absence  of
divested  businesses  in  the  current year.   Excluding  divested  businesses,
ongoing business sales declined 3 percent on a volume decline of 8 percent.
  
Consolidated gross profit margin was 47.5 percent in the current year  compared
to 46.9 percent in the prior year.  The increase in gross profit margin was due
to  the  favorable impact of product mix changes resulting from  the  portfolio
changes.  For ongoing businesses, gross profit margin increased primarily


Page 17


                        THE QUAKER OATS COMPANY AND SUBSIDIARIES
                         MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                      FINANCIAL CONDITION AND RESULTS OF OPERATIONS


due  to   lower  production  and  packaging costs  in  the  U.S.  and  Canadian
businesses, which were partly offset by a decline in International Beverages.

SG&A  expenses declined $47.3 million, or 8 percent, due mainly to a 6  percent
decrease  in A&M expenses.  A&M expenses were 24.9 percent of sales during  the
current  year,  up  from 24.6 percent of sales in the prior year.   During  the
current  year,  the spending behind the Snapple beverage promotional,  sampling
and  advertising campaign combined with increased support to launch the new hot
cereals season more than offset declines in Golden Grain, and European and U.S.
Gatorade  thirst quencher.  The Company will continue to implement  changes  in
A&M  programs  which  are intended to eliminate ineffective  merchandising  and
promotional spending in order to increase profitability.

Consolidated  operating income was $256.2 million for the current  year,  which
included  a $133.6 million gain on the divestiture of the frozen foods business
and  restructuring  charges  totaling $23.0 million.   Excluding  the  gain  on
divestiture and restructuring charges in the current year and operating  income
from  divested  businesses in both years, operating income  decreased  by  $3.8
million or 3 percent from $149.8 million to $146.0 million.

Net  financing  costs  (net  interest  expense  and  foreign  exchange  losses)
decreased  by $2.8 million in the current year to $26.3 million.  The  decrease
was primarily due to lower interest expense related to lower debt levels offset
partly  by  slightly  higher foreign exchange losses, primarily  in  the  Latin
American countries.

The effective tax rate in the current year was 39.8 percent versus 42.5 percent
in  the prior year. Excluding the impact of the gain on the divestiture of  the
frozen  foods business, restructuring charges and foreign tax benefits of  $7.2
million in the current year, the effective tax rate was 41.0 percent.


Industry Segment Operating Results

  Foods
  
  Net sales in the Foods business increased by 3 percent overall as compared to
  the  prior year, while volume remained flat.  This increase in sales was  due
  to  an increase in the International business of 9 percent and an increase in
  the  U.S.  and Canadian business of 2 percent.  The increase in International
  Foods relates primarily to increases in the Brazilian chocolate beverages and
  fish  businesses,  the  Caribbean export business and European  cereals.   In
  Brazil,  the  overall  increase in net sales was driven primarily  by  volume
  increases,  offset  partially by unfavorable foreign currency  impacts.   The
  increase  in  U.S.  and Canadian Foods sales was driven by increases  in  hot
  cereals,  Canada  foods,  and  granola bars, which  more  than  offset  sales
  declines  in  light snacks, food service and ready-to-eat cereals.   However,
  cereals had a double-digit volume increase.
  
  Total  Foods'  operating  income in the current year  was  $89.0  million,  a
  decrease  of  $1.4  million  from the prior year operating  income  of  $90.4
  million.  Excluding the current $6.4 million restructuring charge related  to
  U.S. plant consolidations, operating income increased $5.0 million.  U.S. and
  Canadian  operating  income increased from $86.7 million  to  $92.6  million.
  This increase
  

Page 18


                        THE QUAKER OATS COMPANY AND SUBSIDIARIES
                         MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                      FINANCIAL CONDITION AND RESULTS OF OPERATIONS
  
  
  reflects  improvements  in Golden Grain, food service,  Canadian  foods,  hot
  cereals  and  granola bars, offset partly by decreases in  light  snacks  and
  ready-to-eat cereals.  The increase in operating income is  driven  by  lower
  overhead and A&M expenses.  In ready-to-eat cereals, the decline in operating
  income is due to the impact of the  price  reductions announced in June 1996.
  
  International  Foods' operating income decreased from $3.7  million  to  $2.8
  million.   This  decrease primarily reflects declines in the Brazilian  pasta
  business  due  to  lower volumes and European cereals due  to  increased  A&M
  spending,  partially offset by improvements in Brazilian chocolate  beverages
  and fish and across the other Latin American countries.
  
  Beverages
  
  Net  sales in the Beverages business declined 11 percent on a volume  decline
  of  12  percent.  This decrease was driven by the U.S. and Canadian business,
  where  sales  dropped 9 percent reflecting a 20 percent decrease  in  Snapple
  beverages and a 3 percent decrease in Gatorade thirst quencher.  Both Snapple
  beverages  and Gatorade thirst quencher volumes were negatively  affected  by
  less favorable weather conditions versus the prior year.
  
  International sales decreased 19 percent on a volume decline of  18  percent,
  driven primarily by declines in  European Gatorade thirst quencher, where the
  Company  is  realigning  its business mainly to Italy and  the  Mediterranean
  area, and withdrawing Snapple beverages in certain countries.
  
  Beverages' operating income of $34.0 million decreased $25.4 million from the
  $59.4  million  reported  a  year  ago.  1996  operating  results  include  a
  restructuring charge of $16.6 million related to a change in how the  Company
  sells  U.S.  Snapple beverages in one of its owned markets.    Excluding  the
  restructuring  charge of $16.6 million in the current year, operating  income
  decreased  $8.8  million or 15 percent from $59.4 million  to  $50.6  million
  driven  by  the increased operating loss in Snapple beverages  due  to  lower
  sales   and  higher  A&M  and  overhead  expenses,  which  more  than  offset
  improvements in U.S. Gatorade thirst quencher.
  
  In  the International Beverages business, the operating loss was reduced from
  $8.5  million in the prior year to $6.9 million in the current year primarily
  due  to  lower A&M spending in European Gatorade thirst quencher,  reflecting
  restructuring  actions  taken  in   the   fourth  quarter  of  1995 to remove
  unprofitable  volume, which more than offset declines in South  Asia  due  to
  increased underwriting to expand that business.


Liquidity and Capital Resources

Short-term and long-term debt (total debt) as of September 30, 1996  was  $1.44
billion, a decrease of $327.8 million from December 31, 1995.  The total  debt-
to-total capitalization ratio was 53.3 percent and 61.7 percent as of September
30, 1996 and December 31, 1995, respectively.


Page 19

                        THE QUAKER OATS COMPANY AND SUBSIDIARIES
                         MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                      FINANCIAL CONDITION AND RESULTS OF OPERATIONS


The  Company  renegotiated  and  reduced the  level  of  its  revolving  credit
facilities  by  a  total  of $300.0 million during  the  second  quarter.   The
Company's revolving credit facilities now consist of a $900.0 million  annually
extendible  five-year  revolving credit facility and a $300.0  million  364-day
annually  extendible  revolving  credit  facility  which  may, at the Company's
option,  be converted into a two-year term loan.

Following  the  announcement  by the Company in  June  1996  that  the  Snapple
beverage  business would operate at a level significantly below break-even  for
the  year  and that price reductions in the ready-to-eat cereal category  would
negatively impact 1996 results, the credit rating agencies announced that  they
are  reviewing  the status of their debt ratings for potential  downgrades,  as
follows:   Standard & Poor's ("CreditWatch with negative implications");  Fitch
("FitchAlert"); and Moody's ("under review").  The Company's current  debt  and
commercial  paper  ratings are as follows:  Standard & Poor's  (A-  and  A2);
Fitch (A- and F2); and Moody's (A3 and P2).

Net cash provided by operating activities was $463.5 million and $484.2 million
for  the  nine months ended September 30, 1996 and 1995, respectively.  Capital
expenditures  for  the current and prior year were $164.8  million  and  $211.7
million,  respectively.  During the current and prior  year,  the  Company  had
proceeds  related to business divestitures of $174.4 million and $1.25 billion,
respectively,  and outlays related to business acquisitions  of  $49.3  million
during  the prior year.  Capital expenditures are expected to continue  at  the
current  rate  in the fourth quarter of this year as the Company has  plans  to
invest  in the worldwide expansion of production capacity for beverages in  the
United States and for grain-based products in the United States and China.  The
Company  expects that capital expenditures and cash dividends for the remainder
of  the year will be financed through a combination of cash flow from operating
activities and debt financing.

The  majority  of  the Company's international business is  in  Latin  American
countries,  principally Brazil, where hedging markets are rapidly evolving  but
are  not  yet  as  developed or efficient as the traditional  foreign  exchange
markets.   Historically, the Company has not hedged Latin  American  currencies
because  the  opportunities were more limited and  costly.   During  the  third
quarter  of  1996, the Company executed certain hedging instruments  to  reduce
exposure  to  Brazilian currency movement.  The Company will  continue  to  use
Latin  American  hedge  instruments, where economical, to  reduce  exposure  to
potentially  significant currency movement.  The Company will also continue  to
use  foreign currency hedge instruments to reduce the risk that the U.S. dollar
value  of  the  net investment and cash flows of its other foreign  operations,
principally in Europe and Canada, will be reduced as exchange rates fluctuate.

Current and Pending Accounting Changes

In  October  1995, the FASB issued Statement #123, "Accounting for  Stock-Based
Compensation."   The Company is required to adopt this standard no  later  than
December  31,  1996.  This Statement encourages companies to recognize  expense
for  employee  stock  options at an estimated fair value  based  on  an  option
pricing  model.  If expense is not recognized for employee stock  options,  pro
forma footnote disclosure is required of what net income and earnings per share
would  have been under the Statement's approach to valuing and expensing  stock
options.  Certain other new disclosures will be


Page 20


                        THE QUAKER OATS COMPANY AND SUBSIDIARIES
                         MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                      FINANCIAL CONDITION AND RESULTS OF OPERATIONS


required.   The  Company  will  implement the  disclosure  provisions  of  this
Statement  in  1996,  but has decided that it will not  recognize  the  expense
related to stock options in the financial statements.


Cautionary Statement on Forward-Looking Statements
                                       
Forward-looking statements, within the meaning of Section 21E of the Securities
and  Exchange Act of 1934, are made throughout this Management's Discussion and
Analysis.   Company results may differ materially from those  in  the  forward-
looking  statements.   Forward-looking statements  are  based  on  management's
current  views and assumptions, and involve risks and uncertainties that  could
significantly affect expected results.  For example, operating results  may  be
affected by external factors such as:  actions of competitors; changes in  laws
and   regulations,  including  changes  in  accounting  standards;  distributor
relations;  customer  demand; effectiveness of spending or  programs;  consumer
perception  of health-related issues; fluctuations in the cost and availability
of  supply-chain resources; and foreign economic conditions, including currency
rate fluctuations.

Results for 1997 and beyond will depend on the Company's ability to resolve its 
problems  with  the  Snapple  beverage  business.  For  the ready-to-eat cereal
business,  the  ability  to  return  the business to higher profit levels  will
depend to a large degree on the competitive environment as well as the  ability
of the Company  to  achieve greater levels of A&M and overhead efficiency.


Page 21
                          
                          
                          PART II - OTHER INFORMATION


Item 1    Legal Proceedings

          Note 2 in Part I is incorporated by reference herein.

Item 6    Exhibits and Reports on Form 8-K

Item 6(a) See Exhibit Index.

          All other items in Part II are either inapplicable to the Company 
          during   the  quarter  ended  September 30, 1996, the  answer  is  
          negative  or  a   response  has  been  previously reported and an 
          additional report  of  the information need not be made, pursuant 
          to the Instructions to Part II.


Page 22


                                  SIGNATURES




Pursuant  to  the  requirements of the Securities Exchange  Act  of  1934,  the
registrant  has  duly  caused this report to be signed on  its  behalf  by  the
undersigned thereunto duly authorized.




                                                  The Quaker Oats Company
                                                  (Registrant)




Date  November 11, 1996                           /s/Robert S. Thomason
                                                  Robert S. Thomason
                                         Senior Vice President - Finance and
                                                Chief Financial Officer




Date  November 11, 1996                           /s/Thomas L. Gettings
                                                  Thomas L. Gettings
                                                  Vice President and
                                                  Corporate Controller


Page 23                        


                           EXHIBIT INDEX
                                       
            Exhibit                                                Paper (P) or
            Number         Description                            Electronic (E)
                                       
            (10)(a)(3)     1984   Long-Term Incentive Plan                E
                           as amended and restated effective
                           as of September 1, 1996.

            (10)(b)(3)     Deferred Compensation Plan                     E
                           for Directors of The Quaker Oats
                           Company as amended and restated
                           effective as of September 1, 1996.

            (10)(c)(2)     Deferred Compensation Plan for                 E
                           Executives of The Quaker Oats
                           Company as amended and restated
                           effective as of September 1, 1996.

            (10)(f)(6)     Agreement upon separation of                   E
                           employment with Michael B. Schott
                           effective as of August 12, 1996.

            (10)(g)(11)    The Quaker Supplemental Executive              E
                           Retirement Program as amended and
                           restated effective as of September 1, 1996.

            (10)(j)(2)     The Quaker Officers Severance Program          E
                           as amended and restated effective as of
                           September 1, 1996.

            (10)(k)(7)     The Quaker Long Term Incentive Plan            E
                           of 1990 as amended and restated effective
                           as of September 1, 1996.

            (10)(m)(2)     Quaker Salaried Employees Compensation         E
                           and Benefits Protection Plan as amended and
                           restated effective as of September 1, 1996.

            (11)           Statement Re Computation                       E
                           of Per Share Earnings.

            (27)           Financial Data Schedule                        E
                           (submitted to the Securities
                           and Exchange Commission
                           in electronic format).

Page 24
       




                          EXHIBIT (11)

            THE QUAKER OATS COMPANY AND SUBSIDIARIES
                                
         STATEMENT RE COMPUTATION OF PER SHARE EARNINGS

                                                     For the Nine Months Ended
                                                   September 30,   September 30,
                                                        1996            1995
                                                             
Calculation of Fully Diluted Earnings Per Share              
                                                             
Dollars in Millions (Except Per Share Data)                  
                                                             
Income From Continuing Operations                   $  229.8        $  771.8
                                                             
Less:   Adjustments attributable to  conversion 
        of ESOP Convertible Preferred Stock             (0.6)           (0.8)
                                                             
Net Income Used for Fully Diluted Calculation       $  229.2        $  771.0
                                                             
Shares in Thousands                                          
                                                             
Average Number of Common Shares Outstanding          135,315         134,041
                                                             
Plus Dilutive Securities:                                    
                                                             
Stock Options                                          1,117           1,292
                                                             
ESOP Convertible Preferred Stock                       2,460           2,604
                                                             
Average Shares Outstanding Used for Fully                    
    Diluted Calculation                              138,892         137,937
                                                             
Fully Diluted Earnings Per Share                    $   1.65        $   5.58





<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               SEP-30-1996
<CASH>                                             141
<SECURITIES>                                         0
<RECEIVABLES>                                      427
<ALLOWANCES>                                        34
<INVENTORY>                                        290
<CURRENT-ASSETS>                                  1080
<PP&E>                                            1885
<DEPRECIATION>                                     723
<TOTAL-ASSETS>                                    4571
<CURRENT-LIABILITIES>                             1505
<BONDS>                                            995
                                0
                                        100
<COMMON>                                           840
<OTHER-SE>                                         318
<TOTAL-LIABILITY-AND-EQUITY>                      4571
<SALES>                                           4141
<TOTAL-REVENUES>                                  4141
<CGS>                                             2209
<TOTAL-COSTS>                                     2209
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                    12
<INTEREST-EXPENSE>                                  83
<INCOME-PRETAX>                                    385
<INCOME-TAX>                                       155
<INCOME-CONTINUING>                                230
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       230
<EPS-PRIMARY>                                     1.68
<EPS-DILUTED>                                     1.65
        

</TABLE>

Exhibit 10(a)(3)

                                                                               
                                                                               
                         1984 LONG-TERM INCENTIVE PLAN
                                      OF
                            THE QUAKER OATS COMPANY
          (As Amended and Restated Effective as of September 1, 1996)
                                       
      1.    PURPOSE.   This Plan is designed to promote the  interests  of  the
Company  and  its  shareholders  by providing  officers  and  other  managerial
employees of the Company and its subsidiaries with additional incentive and the
opportunity, through stock ownership, to increase their proprietary interest in
the Company and their personal interest in its continued success and progress.

      2.    ADMINISTRATION.           The  Plan  shall  be  administered  by  a
committee  (the "Committee") of directors of the Company who shall be appointed
by the Company's Board of Directors (the "Board") and who shall not be eligible
to  participate  in  the  Plan.  Subject to the provisions  of  the  Plan,  the
Committee  is  authorized  (a) to direct the grant of incentive  stock  options
within the meaning of the Internal Revenue Code or other stock options, or both
incentive stock options and other stock options, (b) to determine the employees
to  be  granted  options and the type or types of options to be granted  to  an
employee, (c) to determine the option price and the number of shares subject to
each  option,  (d)  to  determine the time or times at which  options  will  be
granted, (e) to determine the duration of the exercise period, (f) to determine
other  conditions and limitations, if any, applicable to the exercise  of  each
option,  (g) to determine the nature and duration of the restrictions, if  any,
to  be  imposed  upon the sale or other disposition of shares acquired  by  any
optionee upon exercise of an option, and the nature of the events, if any,  and
the  duration of the period in which any optionee's rights in respect of shares
acquired  upon exercise of an option my be forfeited, and (h) to interpret  the
Plan, to prescribe, amend and rescind rules and regulations relating to it, and
to  make  all  other  determinations deemed  necessary  or  advisable  for  its
administration.

      3.    SURRENDER  OF  OPTIONS.    The Committee may authorize,  upon  such
conditions and limitations as it deems advisable, the surrender of the right to
exercise  all  or a portion of an option heretofore or hereafter granted  under
the Plan and the payment in exchange therefor of an amount up to the excess  of
the  fair  market value at the time of surrender of the shares covered  by  the
option, or portion thereof, surrendered over the aggregate option price of such
shares.   Such  payment may be made in shares of common stock  valued  at  fair
market value or in cash or partly in cash and partly in shares of common  stock
as  the  Committee deems advisable.  The shares of common stock covered by  any
option,  or portion thereof, as to which the right to exercise shall have  been
so  surrendered  shall not again be available for purposes of  the  Plan.   Any
shares of common stock delivered upon any such surrender may be unissued shares
or  treasury shares, or a combination thereof, and shall not be charged against
the number of shares of common stock available for purposes of the Plan.

      4.    LIMITATIONS ON INCENTIVE OPTIONS.  The aggregate fair market  value
(determined  as of the time the option is granted) of the stock for  which  any
employee may be granted incentive stock options in any calendar year (under all
plans  of  the  Company and its parent and subsidiary corporations)  shall  not
exceed $100,000 plus any unused limit carryover to such year.  The unused limit
carryover  is  one-half of the amount by which $100,000 exceeds  the  aggregate
fair  market  value (determined as of the time the option is  granted)  of  the
stock for which an employee was granted incentive stock options in any calendar
year  after 1980 (determined under all plans of the Company and its parent  and
subsidiary corporations).  The amount of the unused limit carryover  which  may
be  taken  into  account  in any calendar year shall  be  the  amount  of  such
carryover for the preceding three calendar years reduced by the amount of  such
carryover which was used in prior calendar years.

      5.   SHARES COVERED BY THE PLAN.   The stock to be offered under the Plan
shall  be  shares of authorized common stock of the Company and may be unissued
shares or treasury shares, or a combination thereof, as the Committee may  from
time to time determine.  Subject to Section 14, the maximum number of shares to
be  delivered  upon exercise of all options granted under the  Plan  shall  not
exceed  1,300,000 shares.  Except as otherwise provided in paragraph 3,  shares
covered by an option that remain unpurchased upon expiration or termination  of
the option may be used for further options.

     6.   ELIGIBILITY.   Officers and other managerial employees of the Company
and its subsidiaries shall be eligible to receive options.

      7.    OPTION  PRICE.  The purchase price per share of  stock  under  each
option  shall be not less than the Fair Market Value at the time the option  is
granted.

     8.   OPTION PERIOD. No option period shall exceed ten years.

     9.   EARLY TERMINATION OF OPTION.
          
          (a)   TERMINATION OF EMPLOYMENT.    All rights to exercise an  option
          heretofore   or  hereafter  granted  terminate  when  the  optionee's
          employment  terminates  for  any  reason  other  than  his  death  or
          retirement.   Transfer  from the Company to  a  subsidiary,  or  vice
          versa,  or  from  one  subsidiary to another,  shall  not  be  deemed
          termination of employment.  The Committee shall have the authority to
          determine  in  each case whether an authorized leave  of  absence  or
          absence  on  military  or  government  service  shall  be  deemed   a
          termination of employment for purposes of this section.
          
          (b)  DEATH OR RETIREMENT OF OPTIONEE.   If an optionee dies while  an
          employee  or retires, his option shall terminate within a period  not
          exceeding three years following his death or retirement, as specified
          by  the  Committee,  but not later than the date the  option  expires
          pursuant to its terms.  The terms of options outstanding on July  11,
          1990, except for those options intended to qualify as incentive stock
          options, may also be amended at anytime by the Committee or the Board
          to  extend the option's duration period following an optionee's death
          or  retirement,  subject to the limitations stated in  the  preceding
          sentence.  In the meantime, subject to the limitations in the  option
          grant,  it  may  be  exercised  by the  optionee,  the  executors  or
          
Page 2          
          
          administrators   of   his  estate  or  by  his  legatee   or   heirs.
          "Retirement" shall mean termination of employment at age 55 or  older
          for reasons other than death.

      10.   PAYMENT FOR STOCK.  Full payment for shares purchased shall be made
at  the time of exercising the option in whole or in part.  No shares shall  be
issued until full payment for them has been made, and a participant shall  have
none  of  the rights of a shareholder until shares are issued to him.   Payment
may be made in cash or by transfer to the Company of shares of common stock  of
the Company valued at fair market value at the time the option is exercised, or
partly  in  cash  and partly in shares of common stock, as  the  Committee  may
authorize.   The  amount of such payment shall not exceed the aggregate  option
price of the shares purchased.

      11.   NONTRANSFERABILITY. No option shall be transferable, except by  the
optionee's will or the laws of descent and distribution.  During the optionee's
lifetime, his option shall be exercisable only by him.

     12.  CANCELLATION AND PAYMENT.

      (a)   Upon the occurrence of a Change in Control, options outstanding on 
            the date on which the Change in Control occurs shall be  canceled, 
            and an  immediate lump-sum  cash  payment  shall  be  paid  to the 
            participant  equal  to  the  product  of (1) the higher of (I) the 
            closing price of the common stock as reported on the New York Stock 
            Exchange Composite  Index on or nearest the date of payment (or, if 
            not listed on such exchange, on a nationally recognized exchange or 
            quotation system on  which  trading  volume  in the common stock is
            highest), or (II) the  highest per Share price for the common stock
            actually paid in connection with the Change in Control, over the
            per share option  price of  each such  option held (whether or not
            then fully exercisable),  and (2) the number  of  Shares covered
            by each such option.
       
      (b)   If the making of payments pursuant to the foregoing (a) would 
            subject the optionee to an excise tax under Section 4999 of the 
            Internal Revenue Code of 1986, as amended, or would result in the 
            Company's loss of a federal income tax deduction for those payments
            (either of these consequences is referred to individually herein as
            a "Tax Penalty"), then the Company shall reduce the number of 
            options to be canceled pursuant to the foregoing resolutions to the
            extent necessary to avoid the imposition  of such  Tax Penalty, and
            it shall establish procedures necessary to maintain for the optionee
            stock options, or to the form of benefit so that such employee  will
            be in the same financial position  with respect to those options not
            canceled as he would have been in the ordinary course, absent a 
            Change in Control and the continued employment of the employee; 
            except that the foregoing shall not apply if such employee (I) is
            entitled to a tax reimbursement for such Tax Penalty under any other
            agreement, plan or program of the Company, or (II)  may disclaim any
            portion of or all payments to be made pursuant to any other 
            agreement, plan or program of the Company in order to avoid such Tax
            Penalty; with disagreement as to whether payments pursuant to the 
            foregoing would result in the imposition of a Tax Penalty to be 
            resolved by an opinion of counsel chosen by the employee and
            reasonably satisfactory to the Company.

Page 3      
      
      
      13.   CHANGE IN CONTROL.  A "Change in Control" shall be deemed  to  have
occurred if:

      (a)   any "Person," which shall mean a "person" as such term is used in 
            Sections 13(d) and 14(d) of the Securities Exchange Act of 1934, as 
            amended (the "Exchange Act") (other  than  the Company, any trustee
            or other fiduciary holding securities under an employee benefit plan
            of the Company, or any company owned, directly or indirectly, by the
            stockholders of the Company in substantially the same proportions as
            their ownership of stock of the Company), is or becomes the 
            "beneficial owner" (as defined in Rule 13d-3 under the Exchange 
            Act), directly or indirectly, of securities of the Company 
            representing 30% or more of the combined voting power of the 
            Company's then outstanding voting securities; provided, however, 
            that this paragraph (a) shall not apply to any Person who becomes 
            such a beneficial owner of such Company securities pursuant to an 
            agreement with the Company approved by the Board, entered into 
            before such Person has become such a beneficial owner of Company 
            securities representing 5% or more of the combined voting power of 
            the Company's then outstanding voting securities;
       
      (b)   during any period of 24 consecutive months (not including any period
            prior to the execution of this Plan), individuals who at the 
            beginning of such period constitute the Board, and any new director
            (other than a director designated by a Person who has entered into 
            an agreement with he Company to effect a transaction described in 
            paragraph (a), (c) (2) or (d) of this Section) whose election by the
            Board, or whose nomination for election by the Company's 
            stockholders, was approved by a vote of at least two-thirds (2/3) of
            the directors before the beginning of the period cease for any 
            reason to constitute at least a majority thereof;
       
      (c)   the stockholders of the Company approve (1) a plan of complete 
            liquidation of the Company or (2) the sale or disposition by the 
            Company of all or substantially all of the Company's assets unless 
            the acquirer of the assets or its directors shall meet the 
            conditions for a merger or consolidation in subparagraphs (d) (1) or
            (d) (2); or
       
      (d)   the stockholders of the Company approve a merger or consolidation of
            the Company with any other company other than:

               (1)   such a merger or consolidation which would result  in  the
               voting  securities of the Company outstanding immediately  prior
               thereto continuing to represent (either by remaining outstanding
               or  by  being converted into voting securities of the  surviving
               entity)  more  than  70% of the combined  voting  power  of  the
               Company's   or   such  surviving  entity's  outstanding   voting
               securities immediately after such merger or consolidation; or
               
               (2)   such a merger or consolidation which would result  in  the
               directors  of  the Company who were directors immediately  prior

Page 4               

               thereto  continuing to constitute at least 50% of the  directors
               of  the  surviving  entity  immediately  after  such  merger  or
               consolidation.
               
     In  this  paragraph (d), "surviving entity" shall mean only an  entity  in
     which all of the Company's stockholders immediately before such merger  or
     consolidation  become  stockholders  by  the  terms  of  such  merger   or
     consolidation, and the phrase "director of the Company who were  directors
     immediately  prior  thereto"  shall  include  only  individuals  who  were
     directors  of  the  Company at the beginning of the 24  consecutive  month
     period preceding the date of such merger on consolidation, or who were new
     directors (other than any director designated by a Person who has  entered
     into  an  agreement with the Company to effect a transaction described  in
     paragraph (a), (c) (2), (d) (1) or (d) (2) of this Section) whose election
     by   the  Board,  or  whose  nomination  for  election  by  the  Company's
     stockholders, was approved by a vote of at least two-thirds (2/3)  of  the
     directors before the beginning of such period.

     14.  CHANGES IN STOCK.   In the event of any change in the common stock of
the    Company   through   stock   dividends,   split-ups,   recapitalizations,
reclassifications,  or otherwise, or in the event that  other  stock  shall  be
substituted  for the present common stock of the Company as the result  of  any
merger,   consolidation,  or  reorganization,  then  the  Committee  may   make
appropriate adjustment or substitution in the number, kind, and price of shares
under the Plan and under any option.

      15.   USE  OF PROCEEDS.    The proceeds received by the Company from  the
sale of stock pursuant to the Plan will be used for general corporate purposes.
Any shares of common stock received will become treasury shares.

      16.   AMENDMENT  AND  DISCONTINUANCE. The Board may  alter,  suspend,  or
discontinue the Plan, but may not increase the maximum number of shares  to  be
optioned in the aggregate, change the manner of determining the option price or
change  the class of employees eligible for options under the Plan, or, without
the  consent of the holder of the option, alter or impair any option previously
granted under the Plan.

     17.  DURATION. No options shall be granted after December 31, 1990.

IN  WITNESS WHEREOF, this Plan is executed by a duly authorized officer of  the
Company.


                                             THE QUAKER OATS COMPANY



October 14, 1996                             By:  /s/ Douglas J. Ralston
                                             Its Senior Vice President



Page 5




























Exhibit 10(b)(3)

                                       
                                       
                          DEFERRED COMPENSATION PLAN
                   FOR DIRECTORS OF THE QUAKER OATS COMPANY
          (As Amended and Restated Effective as of September 1, 1996)

1.   PURPOSE

     The purpose of this Plan is to offer non-employee members of the Board  of
     Directors  ("Directors")  the  opportunity  to  defer  receipt  of   their
     directors' compensation, under terms advantageous to both the Director and
     The  Quaker  Oats Company ("Company"), until termination of the Director's
     service with the Company.

2.   DEFINITIONS

     a.   "Beneficiary" shall mean the person or persons designated  from  time
          to  time  in writing by a Participant to receive payments  under  the
          Plan  after the death of such Participant, or, in the absence of  any
          such  designation  or  in the event that such  designated  person  or
          persons shall predecease such Participant, the Participant's estate.

     b.   "Cash  Unit"  shall mean a Deferred Amount and any  interest  carried
          over the deferral period and which shall be credited with interest as
          set forth in Section 4, during the period of deferral.

     c.   "Common  Stock Unit" shall mean a Deferred Amount which is  converted
          into a unit for purposes of this Plan by dividing a dollar amount  by
          the Fair Market Value of a share of the Company's common stock.

     d.   "Compensation" shall mean payments which the Director  receives  from
          the Company for services as a member of its Board of Directors.  Such
          payments  may include directors' fees, retainers, meeting fees,  fees
          for  chairing committees or undertaking special projects directed  by
          the  Board  of  Directors, but shall exclude direct reimbursement  of
          expenses.

     e.   "Deferred Amount" shall mean an amount of Compensation deferred under
          this  Plan  and  carried during the deferral period as either  Common
          Stock Units or Cash Units.

     f.   "Dividend Equivalent" shall mean an amount equal to the cash dividend
          paid  on  a share of the Company's common stock credited to a  Common
          Stock  Unit  as if such a Unit were an actual share of  common  stock
          issued and outstanding.

     g.   "Fair Market Value" shall mean the average of the closing prices of a
          share of the Company's common stock as reported by the New York Stock
          Exchange  -  Composite  Transactions Reporting  System  for  the  ten
          business  days  commencing on the third and  ending  on  the  twelfth
          business  day  following the release of quarterly and annual  summary
          statements of the Company's sales and earnings.

     h.   "Termination  of  Service"  shall mean  the  termination  (by  death,
          retirement or otherwise) of a Participant's service as a Director  of
          the Company.

3.   DEFERRAL OF COMPENSATION

     Each  Director may elect to have all or a portion of his Compensation  for
     any calendar year, commencing with the calendar year beginning January  1,
     1997,  deferred  under  this Plan.  Such election  shall  be  executed  in
     writing  by  the Director, prior to the start of the calendar year  during
     which  such Compensation is earned, on a form prescribed by the  Secretary
     of the Company.  An election, once made, shall be irrevocable for the next
     calendar  year,  and  it shall continue in effect for subsequent  calendar
     years  until  changed prospectively by the Participant.  The election  may
     specify that the Participant desires to have all or a specified percentage
     of  his  Compensation for the year deferred under the Plan.  Any  election
     for  deferral  shall  specify that the Participant desires  to  have  such
     Deferred  Amounts  carried as Common Stock Units,  or  Cash  Units,  or  a
     combination, during the period of deferral.

4.   TREATMENT OF DEFERRED AMOUNTS

     The  Company  shall  establish  on  its books  the  necessary  account  to
     accurately  reflect  the  Company's liability to  each  Director  who  has
     deferred  Compensation under this Plan.  To this account shall be credited
     Deferred  Amounts, Dividend Equivalents on Common Stock, and  interest  on
     Cash  Units.  Payments to the Participant following Termination of Service
     shall be debited to the account.  Rights and interests under this Plan may
     not be assigned.

     a.   Cash  Units.  A Participant who has elected to defer Compensation  in
          Cash Units shall have the amount of such Compensation credited to his
          account  on the same date that it would otherwise be payable to  him.
          Deferred  Amounts carried as Cash Units shall earn interest from  the
          date  of  credit to the date of payment.  At the end of  each  month,
          interest  at  the  new issue 10-year "A" rated industrial  bond  rate
          quoted  by  Salomon Brothers in its Bond Market Roundup, or  by  such
          other  recognized  source  as  the  Secretary  of  the  Company   may
          designate,  for the week in which the preceding month ends  shall  be
          credited to the cash units accrued in each account.

     b.   Common  Stock  Units.   A  Participant  who  has  elected  to   defer
          Compensation  in  Common Stock Units shall have the  amount  of  such
          Compensation credited to his account on the same date that  it  would
          otherwise be payable to him.  Such Deferred Amount shall be converted
          into  a  whole  number of Common Stock Units once  a  fiscal  quarter
          (during  the last month thereof) by dividing the Deferred  Amount  by

Page 2

          the  Fair  Market Value of the Company's common stock, as defined  in
          Section 2g.  No fractional Common Stock Units shall be credited,  but
          such  amounts  shall be carried forward to the next  quarter  without
          interest.  If Common Stock Units exist in a Participant's account  on
          a dividend declaration date for the Company's common stock,  Dividend
          Equivalents  shall be credited to the Participant's  account  on  the
          following  dividend  payment date.  Such  amounts  shall  be  carried
          forward without interest until the next quarterly date when they  may
          be converted into Common Stock Units.

          In the event of any change in the outstanding shares of the Company's
          common   stock   by   reason  of  any  stock   split   or   dividend,
          recapitalization, merger, consolidation, combination or  exchange  of
          stock or similar corporate change, the Secretary of the Company shall
          make  such  equitable  adjustments, if any, by  reason  of  any  such
          change,  deemed  appropriate  in the number  of  Common  Stock  Units
          credited to each Participant's account.
          
     c.   Transfers  Between  Accounts.   Participants  may  transfer  Deferred
          Amounts  within their account from one investment medium (e.g.,  Cash
          Units) into the other (e.g., Common Stock Units) upon application  to
          the  Secretary  of  the Company and approval by the  Company's  legal
          advisors.   Such  transfers normally shall be  made  during  the  ten
          business  days  commencing on the third and  ending  on  the  twelfth
          business  day  following the release of quarterly and annual  summary
          statements of the Company's sales and earnings.

5.   PAYMENT OF DEFERRED AMOUNTS

     At the time a Director first elects to defer Compensation under this Plan,
     the  Participant  shall irrevocably specify, on a form prescribed  by  the
     Secretary of the Company, the number of annual installments (not exceeding
     15)  that  the  Participant desires to receive  payment  of  the  Deferred
     Amount.   Payments shall be made in the manner elected by the Participant,
     commencing  as  of  the January 1 immediately following the  Participant's
     Termination  of  Service,  except  as provided  in  Section  6  below.   A
     Beneficiary  shall also be designated on such form; and  such  Beneficiary
     may  be  changed by the Participant at anytime.  If no effective  election
     has been made at the time of Termination of Service, payment of the entire
     Deferred Amount shall be made to a Participant (or a Beneficiary,  if  the
     Participant  shall have died) on the January 1 immediately  following  the
     Participant's  Termination of Service.  Regardless of when Termination  of
     Service  occurs,  however, no payment of a Deferred  Amount  may  commence
     until the Participant has attained age 55.

     All payments of Deferred Amounts under this Plan shall be made in cash out
     of  the  general assets of the Company.  The payment value of each  Common
     Stock  Unit shall be the Fair Market Value just prior to the payment date.
     The  amount of each annual installment payment to a Participant  shall  be
     determined  by dividing the Cash Units and/or Common Stock  Units  in  the
     Participant's account by the number of installments remaining to be  paid,
     
Page 3     
     
     and,  in  the  case of Common Stock Units, multiplying the result  by  the
     payment value.

     As  of  the  date on which the last payment with respect to  Common  Stock
     Units  is to be made to any director or his beneficiary under this Section
     5, the Company shall pay the director or beneficiary (a) the net amount of
     any  Dividend  Equivalents carried over to the  year  in  accordance  with
     Section  4b;  and (b) the amount which would be determined  in  accordance
     with  Section 4b, for any dividend payment date following the actual  last
     transfer date, if such transfer follows the record date relating  to  such
     dividend payment date.

6.   ACCELERATION OF PAYMENTS

     The  Secretary  of the Company is empowered to accelerate the  payment  of
     Deferred  Amounts  to  a  Participant or  to  all  Participants  or  to  a
     Beneficiary,  whether  before  or after the Participant's  Termination  of
     Service,  for reasons of individual hardship, death, changes  in  the  tax
     laws  or  accounting principles, or other reasons which negate or diminish
     the continued value of Deferred Amounts to Participants or to the Company.

7.   AMENDMENT OR TERMINATION

     The  Board  of Directors or the Executive Committee may amend or terminate
     this Plan at any time.  No amendment or termination shall adversely affect
     any then existing Deferred Amounts or rights under this Plan.

IN WITNESS WHEREOF, this Plan, as stated, is effective as of September 1, 1996,
and is executed by a duly authorized officer of the Company.
     
                                        THE QUAKER OATS COMPANY


October    14  , 1996                   By:  /s/Douglas J. Ralston
                                        Its Senior Vice President



Page 4




















Exhibit 10(c)(2)

                                                                               
                                                                               
                          DEFERRED COMPENSATION PLAN
                   FOR EXECUTIVES OF THE QUAKER OATS COMPANY
          (As Amended and Restated Effective as of September 1, 1996)

1.   PURPOSE

     The  purpose of this Deferred Compensation Plan (the "Plan") is  to  offer
     certain  senior-level  employees (the "Executives")  of  The  Quaker  Oats
     Company  (the "Company") the opportunity to defer receipt of their  salary
     and bonus payments until termination of their service with the Company.

2.   DEFINITIONS

     a.   "Beneficiary" shall mean the entity or person designated from time to
          time  in writing by a Participant to receive payments under the  Plan
          after  the  death  of  such Participant, or  in  the  absence  of  an
          effective designation or the event that such designated person  shall
          predecease such Participant, the Participant's estate.

     b.   "Bonus"  shall mean the amount of money which the Executive shall  be
          awarded periodically under the Management Incentive Bonus program  of
          the Company.

     c.   "Cash  Unit"  shall mean a Deferred Amount and any  interest  carried
          over  for the deferral period, which shall be credited with interest,
          as set forth in Section 5, during the period of deferral.

     d.   "Compensation" shall mean (i) the Salary and Bonus payments which the
          Executive  is  eligible to receive from the Company for services  and
          (ii) any amount credited under Section 4 of this Plan.

     e.   "Deferred Amount" shall mean an amount of Compensation deferred under
          this Plan and carried during the deferral period as Cash Units.

     f.   "ESOP" shall mean The Quaker Employee Stock Ownership Plan.

     g.   "Participant" shall mean an Executive who has elected to  participate
          in this Plan.

     h.   "Salary" shall mean the annual base salary earned from the Company by
          the Executive.

     i.   "Termination  of  Service"  shall mean  the  termination  (by  death,
          retirement or otherwise) of a Participant's service with the  Company
          as an employee.


3.   DEFERRAL OF COMPENSATION

     Each Executive may elect to have any portion of Salary earned for any year
     and  any  portion of Bonus awarded in any year deferred under  this  Plan;
     provided, however, that only Compensation in excess of the maximum  amount
     of earnings taxable under the Old-Age, Survivors, and Disability Insurance
     program  of the Federal Social Security Act, as it exits in each  calendar
     year,  may  be deferred under this Plan.  Such election shall (subject  to
     the  foregoing  limitation)  specify  the  percentage  or  amount  of  the
     Participant's Salary and/or Bonus to be deferred under the Plan and  shall
     be  executed by the Executive on a form prescribed by the Secretary of the
     Company as follows: a) for Salary, prior to the beginning of the month  in
     which  such salary is earned; and b) for Bonus, prior to September 1st  of
     the  year for which Bonus is being awarded.  An election, once made, shall
     continue  in  effect  until  changed  prospectively  by  the  Participant;
     provided, however, that an election with respect to Salary may be  changed
     no  more  than one time each month, effective as of the beginning  of  the
     next  month  and an election with respect to a Bonus is irrevocable  after
     the September 1st referred to in the prior sentence.

4.   ADDITIONAL CREDIT AMOUNTS

     The  Company  may  elect, at its option, to credit to  each  Participant's
     account  certain amounts, or the cash equivalent amounts  of  any  in-kind
     contributions,  that  would  have been contributed  to  the  Participant's
     account  under ESOP, but for a Participant's participation in  this  Plan.
     Such  amounts, if credited, shall be credited as of the dates such amounts
     would  have otherwise been contributed to the Participant's account  under
     the ESOP.  Amounts credited under this Plan pursuant to this section shall
     not  be made available in cash to the Participant, except pursuant to this
     Plan.   These  amounts  shall be in addition to the amounts  described  in
     Section 3 above and shall be considered "Compensation" for purpose of this
     Plan.

5.   TREATMENT OF DEFERRED AMOUNTS

     The  Company  shall  establish  on  its books  the  necessary  account  to
     accurately  reflect  the  Company's liability to each  Executive  who  has
     deferred  Compensation under this Plan.  To this account shall be credited
     Deferred  Amounts and interest on Cash Units.  Payments to the Participant
     following Termination of Service shall be debited to the account.   Rights
     and interests under this Plan may not be assigned.

     A  Participant who has elected to defer Compensation shall have the amount
     of  such Compensation credited to the Participant's account as of the same
     date  that  it  would otherwise be payable to him.  Cash Units  (including
     Deferred Amounts) shall earn interest from the date of credit to the  date
     of   payment.   Interest  on  Cash  Units  shall  be  credited   to   each
     Participant's  account  as of the last calendar day  of  each  month;  the
     intent  of  this  being that interest on Cash Units  shall  be  compounded
     monthly.   The interest rate credited on Cash Units shall be the rate  for
     the  new  issue 10-year "A"-rated industrial bonds listed in  the  Salomon
     Brothers  Bond Market Roundup, or by such other recognized source  as  the
     
Page 2     

     Treasurer  of  the  Company  may designate, for  the  week  in  which  the
     preceding month ends.

6.   PAYMENT OF DEFERRED AMOUNTS

     At  the  time an Executive first elects to defer Compensation  under  this
     Plan,  the Participant shall irrevocably specify, on a form prescribed  by
     the  Secretary  of  the  Company, the number of annual  installments  (not
     exceeding  15)  that  the Participant desires to receive  payment  of  the
     Deferred Amount, and how soon after Termination of Service the Participant
     wishes  to  have  payment begin.  Payments shall be  made  in  the  manner
     elected  by  the Participant, except as provided in Section  7  below.   A
     Beneficiary  shall also be designated on such form; and  such  Beneficiary
     may  be  changed  by the Participant at any time prior to  Termination  of
     Service.   If  no  effective  election  has  been  made  at  the  time  of
     Termination  of  Service, payment of the entire deferred amount  shall  be
     made  to  a  Participant (or a Beneficiary, if the Participant shall  have
     died) six months after Termination of Service.

     All payments of Deferred Amounts under this Plan shall be made in cash out
     of the general assets of the Company, and shall constitute an unfunded and
     unsecured  promise  to  pay by the Company.  The  amount  of  each  annual
     installment  payment to a Participant shall be determined by dividing  the
     Cash  Units  in  the Participant's account by the number  of  installments
     remaining to be paid.

7.   ACCELERATION OF PAYMENTS

     The  Secretary  of the Company is empowered to accelerate the  payment  of
     Deferred  Amounts  to  a  Participant or  to  all  Participants  or  to  a
     Beneficiary,  whether  before  or after the Participant's  Termination  of
     Service,  for reasons of individual hardship, death, changes  in  the  tax
     laws  or  accounting principles, or other reasons which negate or diminish
     the continued value of Deferred Amounts to Participants or to the Company;
     provided,  however  that following a Change in Control, such  acceleration
     may  be carried out for any reason deemed appropriate by the Secretary  of
     the Company.

8.   WITHHOLDING

     The  Company may withhold taxes, and any other required amounts, including
     the  Hospital Insurance portion of the Federal Social Security  Act,  from
     the payment of Deferred Amounts or other amounts paid to the Executive.

9.   AMENDMENT OR TERMINATION

     The  Company  reserves the right, at any time or from  time  to  time,  by
     action of its Board of Directors or Executive Committee thereof, to  amend
     or  modify,  in whole or in part, or terminate the Plan.  No amendment  or
     termination shall adversely affect any then existing Deferred  Amounts  or
     rights under this Plan.

Page 3


IN WITNESS WHEREOF, this Plan, as stated, is effective as of September 1, 1996,
and is executed by a duly authorized officer of the Company.


                                   THE QUAKER OATS COMPANY



October  14 , 1996                 By: /s/Douglas J. Ralston
                                   Its Senior Vice President


Page 4













































Exhibit 10(f)(6)                  


                            SEPARATION AGREEMENT

      This  Agreement Upon Separation Of Employment ("Agreement") is  made  and
entered  into  by  and  between  Michael  B.  Schott,  his  successors,  heirs,
administrators, executors, personal representatives and assigns ("Schott")  and
The  Quaker  Oats  Company,  its officers, directors, shareholders,  employees,
agents,  assigns, subsidiaries, divisions, parents, affiliates  and  successors
("Quaker"), collectively "the parties," and is effective as of the date hereof.

      Schott understands that he shall at all times be employed at-will,  which
means   that  he  or  Quaker  has  the  right  to  terminate  their  employment
relationship at any time, for any reason.  This Agreement merely sets forth the
parties  respective rights and obligations in the event of termination, without
creating any right to continued or future employment.


1.   Eligibility Criteria:

     Provided that he complies with the requirements of paragraph 3 (by signing
a release Quaker tenders to him), Schott will qualify for supplemental 
separation benefits if the conditions in any of the following sections (A, B, C 
or D)  are satisfied.

     A.   Involuntary Discharge:  During the first forty two (42) months of his
Quaker  employment:  (i) his employment is involuntarily terminated  by  Quaker
for reasons other than a sale or spin-off of the Snapple business; and (ii) the
Committee  which administers the Quaker Officers' Severance Program ("Program")
determines that he is eligible for severance pay under the Program (or, if  the
Program  no  longer  exists,  he meets this requirement  if  he  satisfies  the
eligibility criteria currently contained in the Program).

     B.   Spin-Off Of Snapple Business:  During the first forty two (42) months
of  his  employment:   (i) Quaker spins-off Snapple such  that  it  becomes  an
independent corporation (e.g., what was done with Fisher-Price); and (ii) he is
not  offered  a reasonably comparable or superior position in the  new  company
that  embodies/includes Snapple (without limitation, any position that involves
a reduction in his base salary or target bonus will be considered inferior).

      C.   Sale Of Snapple Business:  During the first forty two (42) months of
his  employment, Quaker sells Snapple to an acquiror and any of  the  following
applies:   (i)  he  is  not  offered a position by the  acquiror;  (ii)  he  is
involuntarily terminated by the acquiror during the first six (6) months  after
Quaker's  sale  of Snapple; or (iii) during the first six (6) months  following
the  sale he terminates his employment with the acquiror, or declines to accept
a  position with the acquiror, based on his good faith belief that the position
available  to  him is unacceptable -- but if the facts clearly and convincingly
establish that he resigned or declined a job he found acceptable merely to take
a better opportunity offered to him by another company, he does not qualify.

      D.    Constructive Discharge:  During the first forty two (42) months  of
his  employment:   (i)  Quaker reduces his base salary  below  $350,000  and/or
reduces  his  target  bonus below $215,000; and (ii) he  elects  to  treat  the
reduction as a constructive discharge and, accordingly, resigns promptly.


2.   Supplemental Separation Benefits

      A.   If  Schott satisfies the eligibility criteria set forth in paragraph
1(A), 1(B) and/or 1(D),  then  after  his Program  benefits  have  expired,  or
immediately if  he  is  not  entitled to Program  benefits, Quaker  shall  make
supplemental separation payments to him of $47,083.33 per month. These payments
will continue until the earlier of the following dates: (i) two years after the
date  of his termination from active Quaker employment; or (ii) forty two  (42)
months  after  his first day of active employment with Quaker (i.e.,  his  hire
date).    Notwithstanding  the  preceding  sentence,  supplemental   separation
payments  will  not be cut off until Schott has received Program  payments  (if
any)  and/or supplemental payments (if any) for at least nine (9) months (e.g.,
if  terminated at the end of the 36th month, he would receive payments  of  one
kind  and/or the other through the 45th month).  Provided, if Schott  qualifies
under  section 1(C), then regardless of whether he also qualifies  under  other
sections,  he  shall receive payments solely as provided in section  2(B),  not
under this section (i.e., he cannot double-collect under both provisions).

      B.    If Schott satisfies the eligibility criteria set forth in paragraph
1(C), then after his Program benefits have expired, or immediately if he is not
entitled  to Program benefits, he will receive supplemental separation payments
of $47,083.33 per month.  These payments will continue until the earlier of the
following  dates:   (i) two years from the effective date of Quaker's  sale  of
Snapple; or (ii) forty two (42) months after his first day of active employment
with  Quaker.  Notwithstanding the preceding sentence, supplemental  separation
payments  will  not be cut off until Schott has received Program  payments  (if
any) and/or supplemental payments (if any) for at least nine (9) months.  [Note
that  under  this formula, if Schott works for the acquiror for any  period  of
time,  that  will have the effect of reducing the number of monthly  separation
payments he receives from Quaker.]  Further, once payments have begun under the
Program or this provision, if Schott subsequently accepts employment or  enters
into  any  kind  of  working relationship with the acquiror, then  supplemental
separation payments from Quaker will immediately cease.

      C.    If  Schott is terminated during his first forty two (42) months  of
employment  and the Program Committee determines that he qualifies for  Program
benefits,  but  the  amount  of  his  monthly  Program  benefit  is  less  than
$47,083.33, then Quaker will make additional monthly payments such  that  while

Page 2

he  is  receiving  Program payments, the sum of his Program payment  plus  this
supplemental  payment  equals $47,083.33 (which works out  to  $565,000  on  an
annualized basis).

      D.    Other  Fringe  Benefits:  While Schott  is  receiving  supplemental
separation payments, he also will receive the same benefits, such as  insurance
coverage,  that are provided under the Program, subject to his payment  of  any
required  contribution  on  the  same terms  as  other  participants  in  these
benefits.


3.   Mutual Waiver And Release

     A.   For Schott to qualify for any supplemental pay or benefits under this
Agreement,  within forty five (45) days after Schott's termination from  active
Quaker employment, a valid release of all potential claims he has or might have
against Quaker must be signed and in effect; provided, this condition will  not
apply  unless  and until Quaker tenders a release to Schott for  him  to  sign;
further  provided,  Schott will not be required to waive rights  to  the  post-
termination  benefits  provided herein or under  any  of  Quaker's  pension  or
benefit  plans.   This  release will be consistent  with  releases  Quaker  has
obtained  from  other  executives  who  were  involuntarily  terminated.   This
provision  does not bind Schott to sign a release upon termination; rather,  he
can  voluntarily elect to sign a release and obtain the supplemental separation
benefits  described herein, or he can elect not to sign a release  and  thereby
forego those benefits.

      B.    Once the release executed by Schott is valid and in effect,  Quaker
will  immediately  sign  a  waiver releasing him from  all  claims,  except  as
follows:  (i) with respect to claims of gross misconduct, this waiver will only
apply  to claims as to which Quaker's senior officers were aware, on or  before
the effective date of the release, of the material facts necessary to establish
Schott's  liability; (ii) Quaker will not waive any claims that  arise  out  of
conduct  or  omissions which occur after the date the waiver becomes effective;
and (iii) Quaker will not waive its right to enforce agreements regarding post-
termination  matters,  such as disclosure of confidential  information.   As  a
clarification,  and  solely  for purposes of this  specific  provision  of  the
Agreement,  examples of "gross misconduct" include embezzlement, fraud,  sexual
harassment  or submitting expense reports for trips never taken,  while  things
such  as  staying at an expensive hotel on a business trip, or having  Schott's
secretary  type  some  personal letters for him, would not  qualify  as  "gross
misconduct."

      C.    Notwithstanding anything to the contrary in sections 3(A) or  3(B),
Quaker, in its sole discretion, may elect to have neither party sign a release.
If  Quaker so elects, then Schott's execution of a valid release will not be  a
condition   precedent  to  qualifying  for  supplemental  separation  benefits.
Quaker's  election  must be that both parties or neither party  sign  releases;
Quaker cannot elect that Schott alone shall sign a release.  The intent of this
entire paragraph is that both parties will sign a release or neither will.

Page 3

4.   Mitigation

      With respect to the supplemental separation payments provided under  this
Agreement,  Schott  shall  not have any duty to mitigate  his  income  loss  by
finding  alternative  employment,  nor  shall  amounts  he  earns  from   other
employment  be offset against his payments.  This provision has  no  effect  on
Schott's  duty  to mitigate, if any, in connection with claims that  may  arise
under anything other than this Agreement.


5.   Miscellaneous

     A.   If Schott resigns at the request of his immediate superior during his
first forty two (42) months of employment, Quaker will treat his resignation as
an involuntary termination (which triggers benefits under section 1(A)).

      B.    During  any  period when Schott is receiving  Program  benefits  or
supplemental  separation  benefits, he will be  bound  by  the  confidentiality
provision in Quaker's Code Of Ethics, which applies to all employees.   In  the
event  of  a breach, Quaker is entitled to any appropriate equitable  or  legal
relief.

      C.    While  receiving Program benefits or supplemental  separation  pay,
Schott  will  provide accurate information or testimony or both  in  connection
with  any  legal  matter,  if so requested by Quaker.   He  will  make  himself
available, upon request, to provide such information and testimony, in a formal
and/or  an  informal  setting in accordance with Quaker's request,  subject  to
reasonable  accommodation  of  his  schedule and  reimbursement  of  reasonable
expenses,  including  reasonable and necessary attorney  fees  (if  independent
legal counsel is reasonably necessary).

      D.    During any period when Schott is receiving Program benefits  and/or
supplemental separation pay, at Quaker's request he will cooperate  with  media
requests  for interviews regarding his termination and/or Quaker.  He will  not
disparage  The  Quaker  Oats  Company, its  products,  officers,  directors  or
employees  in these interviews, in any other public setting, or in conversation
with persons in the same industry as Quaker and/or the media; provided:  (i) he
obviously must testify honestly if compelled to do so under oath; and  (ii)  if
Quaker publicly criticizes Schott or his ability (in a media release and/or  in
conversations  with others in the industry outside of Quaker), he  may  respond
accordingly.

     E.   If Quaker asserts claims against Schott, it cannot treat those claims
as  creating  a  setoff  against payments due under this Agreement  unless  the
claims  are  for  a  liquidated amount.  If Quaker  treats  liquidated  amounts
allegedly  owed by Schott as creating a setoff, it must place the setoff  funds
in  an  interest bearing escrow account, pending resolution of the  litigation;
further, even when a setoff applies, the amount of any setoff shall be  limited

Page 4

such  that  Schott  still receives at least $10,000.00 each  month  during  the
period when payments are due under this Agreement.


6.   Quaker's Rights In Certain Circumstances

      A.    If  Schott  voluntarily  resigns his  Quaker  employment  prior  to
completing six (6) full months of employment with Quaker, and the circumstances
surrounding  his resignation do not trigger supplemental separation  pay  under
this  Agreement (i.e., there is no constructive discharge, sale of Snapple,  or
spin off of Snapple in which Schott is not offered a comparable position), then
Schott must pay Quaker the sum of $425,000.00 within thirty (30) days after his
resignation  becomes effective.  Provided, this provision  will  not  apply  if
Schott resigns solely due to extraordinary personal hardship that substantially
impairs  or  eliminates his ability to work for any company  in  any  executive
capacity.

     B.   Notwithstanding anything to the contrary elsewhere in this Agreement,
including  without  limitation  paragraphs 1(A)  and  1(D),  if  Nantucket  (i)
prevails  in  court  on a claim that Schott used or disclosed  confidential  or
trade  secret  information  and  (ii) as a result,  obtains  a  preliminary  or
permanent   injunction   against  Schott  and/or  Quaker   that   prevents   or
significantly limits Schott from performing his duties as President  -  Snapple
Beverages, then:

       1.Quaker   may  terminate  Schott,  and  Schott  stipulates   that   his
          termination  in  such circumstances would be for "gross  misconduct,"
          thereby  disqualifying him from severance or supplemental  separation
          benefits;  provided,  if  the injunction that  resulted  in  Schott's
          termination  is  reversed on appeal, then this  provision  shall  not
          apply,  and Schott's termination date for purposes of this  Agreement
          will  be  deemed  to  be  the  date of the  appellate  court's  final
          decision.
       
       2.If  any  portion  of  the  unlawful use or  disclosure  occurs  during
          Schott's first six (6) months of employment with Quaker, then  within
          30 days after all appeals from the judgment/injunction in Nantucket's
          favor   are   exhausted  or  time-barred,  Schott  must  pay   Quaker
          $425,000.00; provided, no payment shall be required if the injunction
          is reversed on appeal.


7.   Choice Of Law And Forum

      A.   This Agreement shall be governed by and construed in accordance with
the  laws  of  the State Of Illinois, without giving effect to  choice  of  law
principles.

Page 5

      B.    In  the  event of any litigation over this Agreement or an  alleged
breach  thereof,  Schott  and Quaker each consent to  submit  to  the  personal
jurisdiction  of  any court, state or federal, in the State of  Illinois.   The
parties  agree  that  the  Illinois courts, state  or  federal,  shall  be  the
exclusive  jurisdiction for any litigation over this Agreement  or  an  alleged
breach thereof.

8.   Full Agreement

      This written document contains the entire understanding and agreement  of
the  parties on the limited subject matter set forth herein (i.e.,  rights  and
obligations  upon  termination  of Schott's  employment  during  his  first  42
months), and supersedes any prior agreement, oral or written, relating to these
matters.  No party is relying on any statement or representation regarding this
subject matter other than those expressly set forth herein.

      This  Agreement  cannot  be modified or altered except  by  a  subsequent
written  agreement  signed  by the parties, and only Quaker's  highest  ranking
Human  Resources  officer or his direct superior shall have authority  to  sign
such an amendment on behalf of Quaker.


9.   Severability

      Each term of this Agreement is deemed severable, in whole or in part, and
if  any  provision of this Agreement or its application in any circumstance  is
found  to  be  illegal,  unlawful or unenforceable,  the  remaining  terms  and
provisions  shall not be affected thereby and shall remain in  full  force  and
effect.

                              The Quaker Oats Company




August 12, 1996               /s/Douglas J. Ralston
                              By its Senior Vice President







August 12, 1996               /s/Michael B. Schott
                              Michael B. Schott



Page 6


Exhibit 10(g)(11)

                                
                                
                           THE QUAKER
            SUPPLEMENTAL EXECUTIVE RETIREMENT PROGRAM
   (As Amended and Restated Effective as of September 1, 1996)


      The  Quaker Supplemental Executive Retirement Program  (the
"Program")  is amended and restated effective as of September  1,
1996, by The Quaker Oats Company.  The Program is intended to  be
an   unfunded  plan  maintained  primarily  to  provide  deferred
compensation  for a select group of highly compensated  employees
within  the meaning of Sections 201(2),  301(3) and 401(a)(1)  of
the Employee Retirement Income Security Act of 1974 and to comply
with  Department  of  Labor Reg. Section 2520.104-23  thereunder.
The  Program  is  intended to provide benefits to certain  senior
executives of The Quaker Oats Company to ensure that the  overall
effectiveness of its executive compensation program will attract,
retain and motivate qualified senior executives.

                            SECTION I
                           DEFINITIONS

When  used  herein, the following words shall have  the  meanings
below unless the context clearly indicates otherwise:

     1.1  "Administrator" means the Senior Vice President - Human
Resources of the Company.

     1.2  "Affiliated   Company"  means  any  trade  or  business
entity, or a predecessor company of such entity, if any, which is
a  member  of  a controlled group of corporations  of  which  the
Company is also a member.

     1.3  "Average Annual Earnings" means the amount equal to the
sum  of  the  Participant's  Earnings for  the  five  consecutive
calendar  years  during  which Earnings  were  highest  occurring
within  the  Participant's last ten Years of Service, divided  by
five.

     1.4  "Retirement Plan"  means The Quaker Retirement Plan  as
amended from time to time or any successor thereto.  In the event
that  a  Participant does not have any accrued retirement benefit
under The Quaker Retirement Plan as of his Termination Date,  the
Administrator  may  designate another qualified  defined  benefit
pension  plan maintained by the Company or an Affiliated  Company
as  the Retirement Plan for such Participant for purposes of  the
Program.

     1.5  "Basic Retirement Benefit"  means the annual benefit to
which  a  Participant  is entitled in total from  the  Retirement
Plan,  The  Quaker 415 Excess Benefit Plan, The  Quaker  Eligible
Earnings  Adjustment Plan, any qualified defined benefit  pension
plan   maintained  by  the  Company  or  an  Affiliated  Company,
including  but not limited to the Fisher-Price Pension Plan,  and
any  nonqualified defined benefit pension plan maintained by  the
Company  or  an Affiliated Company, which purpose is  to  provide
benefits not permitted under a qualified defined benefit  pension
plan  pursuant to limits on benefits or earnings imposed  by  the
Internal  Revenue  Code of 1986, as amended,  including  but  not
limited  to,  Section  404(1)  thereof.   In  addition   to   the
foregoing, the Administrator may specify that the pension benefit
equivalent  (based upon lump sum-annuity factors consistent  with
those under the Retirement Plan) of any defined contribution plan
account  balance  to  which a Participant is  entitled  shall  be
included  as part of the Participant's Basic Retirement  Benefit.
The preceding sentence  may not be applied following a Change  in
Control.   The  Basic  Retirement Benefit  shall  be  based  upon
payments  to  a Participant in the form of a single life  annuity
commencing  on  his  Retirement  Date  under  the  Program,  with
applicable  reductions  for early commencement  based  upon  such
adjustment factors as are applied under the Retirement Plan.

      1.6   "Beneficiary" means the beneficiary of a  Participant
(other   than  a  Surviving  Spouse)  entitled  to  receive   the
Participant's death benefit pursuant to a form of benefit elected
by the Participant under the Retirement Plan, if any.

      1.7   "Board"  shall  mean the Board of  Directors  of  the
Company.

      1.8   "Change  in Control" shall mean any of the  following
events occurring when:

     (a)  any  "Person," which shall mean a "person" as such term
          is  used in Sections 13(d) and 14 (d) of the Securities
          Exchange  Act of 1934, as amended (the "Exchange  Act")
          (other than the Company, any trustee or other fiduciary
          holding  securities under an employee benefit  plan  of
          the   Company,  or  any  company  owned,  directly   or
          indirectly,  by  the stockholders  of  the  Company  in
          substantially  the same proportions as their  ownership
          of stock of the Company), is or becomes the "beneficial
          owner"  (as  defined in Rule 13d-3 under  the  Exchange
          Act),  directly  or  indirectly, of securities  of  the
          Company representing 30% or more of the combined voting
          power   of   the  Company's  then  outstanding   voting
          securities;  provided, however that this paragraph  (a)
          shall  not  apply  to  any Person who  becomes  such  a
          beneficial owner of such Company securities pursuant to
          an agreement with the Company approved by the Company's
          Board  of Directors (the "Board"), entered into  before
          such  Person  has  become such a  beneficial  owner  of
          Company  securities representing  5%  or  more  of  the
          combined voting power of the Company's then outstanding
          voting securities;

     (b)  during  any  period  of  24  consecutive  months   (not
          including  any  period prior to the execution  of  this
          Program),  individuals  who at the  beginning  of  such
          period constitute the Board and any new director (other
          than  a director designated by a Person who has entered
          into  an  agreement  with  the  Company  to  effect   a
          transaction described in paragraph (a), (c)(2)  or  (d)
          of  this Section) whose election by the Board, or whose
          nomination  for election by the Company's stockholders,
          was approved by a vote of at least two-thirds (2/3)  of
          the  directors before the beginning of the period cease
          for  any  reason  to  constitute at  least  a  majority
          thereof;

Page 2     
     
     (c)  the  stockholders of the Company approve (1) a plan  of
          complete liquidation of the Company or (2) the sale  or
          disposition by the Company of all or substantially  all
          of  the  Company's assets unless the  acquirer  of  the
          assets or its directors shall meet the conditions for a
          merger  or  consolidation  in subparagraphs  (d)(1)  or
          (d)(2); or
          
     (d)  the  stockholders of the Company approve  a  merger  or
          consolidation  of  the Company with any  other  company
          other than:

          (1)   such a merger or consolidation which would result
          in  the  voting  securities of the Company  outstanding
          immediately  prior  thereto  continuing  to   represent
          (either  by remaining outstanding or by being converted
          into  voting  securities of the surviving entity)  more
          than  70% of the combined voting power of the Company's
          or   such   surviving   entity's   outstanding   voting
          securities   immediately   after   such    merger    or
          consolidation; or

          (2)   such a merger or consolidation which would result
          in  the  directors  of the Company who  were  directors
          immediately  prior thereto continuing to constitute  at
          least  50%  of  the  directors of the surviving  entity
          immediately after such merger or consolidation.

          In  this  paragraph (d), "surviving entity" shall  mean
          only   an   entity  in  which  all  of  the   Company's
          stockholders   immediately  before   such   merger   or
          consolidation become stockholders by the terms of  such
          merger  or consolidation, and the phrase "directors  of
          the   Company  who  were  directors  immediately  prior
          thereto"  shall  include  only  individuals  who   were
          directors  of the Company at the beginning  of  the  24
          consecutive  month period preceding the  date  of  such
          merger  or  consolidation, or who  were  new  directors
          (other than any director designated by a Person who has
          entered into an agreement with the Company to effect  a
          transaction described in paragraph (a), (c)(2), (d)(1),
          or (d)(2) of this Section) whose election by the Board,
          or  whose  nomination  for election  by  the  Company's
          stockholders, was approved by a vote of at  least  two-
          thirds  (2/3) of the directors before the beginning  of
          such period.

      1.9   "Company"  means  The Quaker  Oats  Company  and  any
successor thereto.

      1.10  "Compensation Committee" shall mean the  Compensation
Committee of the Board.

      1.11  "Earnings" means the Participant's earnings  as  that
term  is  defined  for purposes of determining the  Participant's
Basic Retirement Benefit.

     1.12 "Effective Date" means the Participant's effective date
of  participation in the Program as specified by the Compensation
Committee as described in Section II.

      1.13  "ERISA" means the Employee Retirement Income Security
Act of 1974, as amended.


Page 3      

      1.14  "Exchange Act" means the Securities Exchange  Act  of
1934, as amended.

      1.15  "Management  Committee"  shall  mean  the  Management
Committee  of  the Company as provided for and described  in  its
Bylaws.

      1.16 "Participant" means any employee of the Company or  an
Affiliated  Company  who  meets the eligibility  requirements  of
Section  II,  and is designated and approved by the  Compensation
Committee  for  participation  in the  Program  as  described  in
Section II.

      1.17  "Program"  means  The Quaker  Supplemental  Executive
Retirement Program.

     1.18 "Retirement Date" means a Participant's Retirement Date
as described in Section III.

     1.19 "Supplemental Program Benefit" means the annual benefit
payable in accordance with the Program.

      1.20  "Surviving Spouse" means the spouse of a  Participant
who  is entitled to receive the Participant's death benefit under
the Retirement Plan, if any.

      1.21  "Termination  Date" means the  date  the  Participant
terminates   employment  with  the  Company  and  its  Affiliated
Companies.

      1.22  "Years of Service" means the Participant's  years  of
Service  as credited to him in the Retirement Plan (for  purposes
of  vesting).   For  purposes of determining a  Participant's  or
Surviving  Spouse's  eligibility for  benefits  as  described  in
Sections  3.1,  3.3,  and  3.4, the  Compensation  Committee  may
designate  in writing at any time additional Years of Service  to
be  credited to the Participant as of his Termination Date (to be
made a part hereof in Schedule A).

                           SECTION II
                   ELIGIBILITY TO PARTICIPATE

      The  Compensation Committee shall designate in writing  any
employee who is to be a Participant and such employee's Effective
Date  as a Participant (to be made a part hereof in Schedule  A).
Only  employees of the Company or an Affiliated Company  who  are
members  of  the  Management Committee, or are  officers  of  the
Company  or  an  Affiliated  Company,  are  eligible  to   become
Participants and may be designated by the Compensation  Committee
as  a  Participant.   Once an employee becomes a Participant,  he
shall  remain  a  Participant  until  his  Termination  Date  and
thereafter  until all benefits to which he, his Surviving  Spouse
and Beneficiary are entitled under the Program have been paid.
                           
Page 4                           
                           
                           SECTION III
             ELIGIBILITY FOR AND AMOUNT OF BENEFITS

      3.1  Eligibility.   A Participant shall be eligible for and
receive  his  Supplemental  Program  Benefit  beginning  on   his
Retirement Date if either:  (a) as of his Termination Date he has
attained  age  50 or more and has completed 15 or more  Years  of
Service; or (b) his Termination Date coincides with or follows  a
Change  in Control, regardless of his age or Years of Service  as
of  his  Termination  Date.  With respect to such  a  Participant
whose  Termination Date is on or before age 55, the Participant's
Retirement Date shall be the first day of the month following the
date  on  which the Participant reaches age 55.  With respect  to
such  a  Participant whose Termination Date is after age 55,  the
Participant's Retirement Date shall be the first day of the month
following the Participant's Termination Date.

     3.2  Retirement Benefit. The Supplemental Program Benefit of
a  Participant payable at his Retirement Date shall be an  annual
amount,  based upon a single life annuity over the  life  of  the
Participant, equal to (a) less (b) as follows:

     (a)  The  amount  equal to the Participant's Average  Annual
          Earnings  multiplied  by the percentage  determined  in
          accordance  with  the  following  table;  and  if   the
          Participant has been credited with any additional Years
          of  Service by the Compensation Committee in accordance
          with  Section  1.22 and as designated  in  Schedule  A,
          further multiplied by the Participant's actual Years of
          Service  (without taking into account  such  Additional
          Years of Service) divided by 15:

          (i)  For  a Participant who at anytime during the five-
               year  period  ending on his Termination  Date  has
               been the Chief Executive Officer of the Company:

                        Age at                   
                   Termination Date             Percentage
                                          
                      55 or less                     40%
                      56                             42%
                      57                             44%
                      58                             46%
                      59                             48%
                      60                             50%
                      61                             52%
                      62                             54%
                      63                             56%
                      64                             58%
                      65 or greater                  60%
          
Page 5          
          
          (ii) For all other Participants:

                           Age at                   
                      Termination Date         Percentage
                                          
                      55 or less                     35%
                      56                             37%
                      57                             39%
                      58                             41%
                      59                             43%
                      60                             45%
                      61                             46%
                      62                             47%
                      63                             48%
                      64                             49%
                      65 or greater                  50%


     (b)   The amount equal to the Participant's Basic Retirement
     Benefit.

      3.3   Death Prior to Termination of Employment.       If  a
Participant who has reached age 50 and has completed 15 Years  of
Service  dies  while  actively employed by  the  Company  or  any
Affiliated  Company,  his  Surviving Spouse,  if  any,  shall  be
entitled  to  a  Supplemental Program Benefit commencing  on  the
first  day  of the month next following the Participant's  death.
Such   Supplemental  Program  Benefit  shall  be  determined   in
accordance  with Section 3.2 by using the Participant's  date  of
death   as  his  Termination  Date;  by  multiplying  the  amount
determined under paragraph (a) thereof by 50%; and by  using  the
Surviving  Spouse's  benefit relating to the Participant's  Basic
Retirement Benefit at his date of death for purposes of paragraph
(b) thereof.

      3.4  Death Prior to Benefit Commencement.  If a Participant
who has reached age 50 and has completed 15 Years of Service dies
after his Termination Date, but prior to his Retirement Date, his
Surviving  Spouse,  if any, shall be entitled to  a  Supplemental
Program   Benefit  commencing  on  what  would  have   been   the
Participant's Retirement Date.  Such Supplemental Program Benefit
shall be determined as described in Section 3.3 for the Surviving
Spouse,  subject  to  any additional adjustment  factors  as  are
applicable  under  the Retirement Plan with  respect  to  such  a
Surviving Spouse's benefit.

                           SECTION IV
                  FORM AND PAYMENT OF BENEFITS

      4.1   Form  of  Benefits.   Supplemental  Program  Benefits
payable  to a Participant or Surviving Spouse pursuant to Section
III  will  be  payable in the same form as is applicable  to  the
Basic Retirement Benefit or Surviving Spouse's benefit payable to
the  Participant  or Surviving Spouse under the Retirement  Plan.
If  the  Participant's Basic Retirement Benefit is payable  in  a
form  other  than  a single life annuity over  the  life  of  the
Participant in accordance with the terms of, or the Participant's
election  under,  the  Retirement  Plan,  then  his  Supplemental

Page 6

Program  Benefit  shall  be subject to  adjustment  by  the  same
adjustment factors as are applied under the Retirement Plan  with
respect  to  the  Basic Retirement Benefit  of  the  Participant.
Notwithstanding  the  foregoing provisions of  this  Section,  an
election  made  by a Participant under the Retirement  Plan  with
respect  to  the form of payment of his Basic Retirement  Benefit
shall not be effective with respect to the form of payment of his
Supplemental  Program Benefit unless such election  is  expressly
approved  in  writing by the Administrator with  respect  to  his
Supplemental  Program  Benefit.  If the Administrator  shall  not
approve such election in writing, then the form of payment of the
Participant's Supplemental Program Benefit shall be  selected  by
the Administrator in his sole discretion.

      4.2   Payment of Benefits.  A Supplemental Program  Benefit
payable to a Participant pursuant to Section 3.2 will commence on
his Retirement Date.  A Supplemental Program Benefit payable to a
Surviving  Spouse pursuant to Section 3.3 will  commence  on  the
first day of the month next following the Participant's death.  A
Supplemental  Program  Benefit  payable  to  a  Surviving  Spouse
pursuant to Section 3.4 will commence on what would have been the
Participant's Retirement Date.  Payment of a Supplemental Program
Benefit  will  continue  to  be  paid  to  the  Participant,  his
Surviving Spouse or Beneficiary in the same form and manner as if
such benefits were being paid under the Retirement Plan.

     4.3  Acceleration of Payments.  The Secretary of the Company
is  empowered  to  accelerate  the  payment  of  a  Participant's
Supplemental   Program  Benefit  to  any  or  all   Participants,
Surviving Spouses, and Beneficiaries, whether before or after the
Participant's Termination Date, Retirement Date, or  death.   Any
such acceleration (including a lump sum payment) shall result  in
a Supplemental Program Benefit of equivalent value as of the date
such  accelerated benefit is to commence or be paid,  based  upon
lump   sum-annuity  factors  consistent  with  those  under   the
Retirement  Plan.  Any such acceleration must be for  reasons  of
individual hardship, death, changes in the tax laws or accounting
principles,  or  other  reasons  which  negate  or  diminish  the
continued  value  of  the  Supplemental Program  Benefit  to  the
Participants,  Surviving Spouses, Beneficiaries or  the  Company;
provided,  however,  that  following a Change  in  Control,  such
acceleration may be carried out for any reason deemed appropriate
by the Secretary of the Company.

                            SECTION V
                    AMENDMENT AND TERMINATION

      5.1   Amendment and Termination.  The Company  intends  the
Program  to  be  permanent but reserves the  right  to  amend  or
terminate  the Program when, in the sole opinion of the  Company,
such  amendment or termination is advisable.  Any such  amendment
or  termination  shall be made pursuant to a  resolution  of  the
Board,  or the Compensation Committee, and shall be effective  as
of   the  date  stated  in  such  resolution.   No  amendment  or
termination  of the Program shall directly or indirectly  deprive
any  Participant, Surviving Spouse, or Beneficiary of all or  any
portion of any Supplemental Program Benefit payment of which  has
commenced prior to the effective date of the resolution  amending
or terminating the Program.

      5.2   Termination  Benefit.   In  the  case  of  a  Program
termination, each actively employed Participant on the  Program's
termination  date shall become vested in his accrued Supplemental

Page 7

Program  Benefit  as  of  such termination  date.   Such  accrued
Supplemental Program Benefit shall be calculated as set forth  in
Section  3.2 above as if the Participant's Termination  Date  was
the  Program's  termination date, regardless of the Participant's
age  and  Years  of Service.  Payment of a Participant's  accrued
Supplemental  Program  Benefit shall not be  dependent  upon  his
continuation of employment with the Company following the Program
termination  date, and such Benefit shall become payable  at  the
date  for  commencement  of payment  of  a  Supplemental  Program
Benefit pursuant to the terms of Section 4.2.

      5.3   Corporate  Successors.   The  Program  shall  not  be
automatically terminated by a transfer or sale of assets  of  the
Company or by the merger or consolidation of the Company into  or
with any other corporation or other entity, but the Program shall
be continued after such sale, merger or consolidation only if and
to  the extent that the transferee, purchaser or successor entity
agrees to continue the Program.  In the event the Program is  not
continued by the transferee, purchaser or successor entity,  then
the Program shall terminate subject to the provisions of Sections
5.1 and 5.2.

                           SECTION VI
                          MISCELLANEOUS

      6.1   Forfeitures of Benefits.  Notwithstanding  any  other
provision  of  the  Program,  future payment  of  a  Supplemental
Program  Benefit hereunder to a Participant or any  other  person
will,  at  the  discretion  of  the  Compensation  Committee,  be
discontinued and forfeited, and the Company will have no  further
obligation hereunder to such Participant or to any other  person,
if any of the following circumstances occur:

     a.   The  Participant  is discharged  from  employment  for
          cause;
     
     b.   The Participant engages in competition with the Company
          prior to attaining age 65; or
     
     c.   The Participant performs acts of willful malfeasance or
          gross negligence in a matter of material importance  to
          the Company.

The  Compensation  Committee  shall have  sole  and  uncontrolled
discretion  with respect to the application of the provisions  of
this  Section and such exercise of discretion shall be conclusive
and binding upon the Participant and all other persons.

      6.2   No  Effect  on Employment Rights.  Nothing  contained
herein  will confer upon any Participant the right to be retained
in  the service of the Company nor limit the right of the Company
to  discharge or otherwise deal with Participants without  regard
to the existence of the Program.

      6.3   Funding.  The Program at all times shall be  entirely
unfunded  in accordance with, and for purposes of ERISA,  and  no
provision  shall at any time be made with respect to  segregating
any  assets of the Company for payment of any benefits hereunder.
No Participant or any other person shall have any interest in any
particular  assets  of  the Company by reason  of  the  right  to

Page 8

receive  a benefit under the Program and any such Participant  or
other  person  shall have only the rights of a general  unsecured
creditor  of  the  Company with respect to any rights  under  the
Program.   Nothing  contained in the Program shall  constitute  a
guaranty  by the Company or any other entity or person  that  the
assets  of  the  Company will be sufficient to  pay  any  benefit
hereunder.

      6.4   Spendthrift Provision.  No benefit payable under  the
Program   shall   be  subject  in  any  manner  to  anticipation,
alienation,  sale, transfer, assignment, pledge, encumbrance,  or
charge  prior  to actual receipt thereof by the  payee;  and  any
attempt  so  to  anticipate, alienate,  sell,  transfer,  assign,
pledge,  encumber or charge prior to such receipt shall be  void;
and  the Company shall not be liable in any manner for or subject
to the debts, contracts, liabilities, engagements or torts of any
person entitled to any benefit under the Program.

     6.5  Administration.  The Administrator shall be responsible
for  the general operation and administration of the Program  and
for  carrying  out  the provisions thereof.  All  provisions  set
forth   in  the  Basic  Retirement  Plan  with  respect  to   the
administrative  powers and duties of the Administrator,  expenses
of  administration and procedures or filing claims shall also  be
applicable to the Administrator with respect to the Program.  The
Administrator  shall  be entitled to rely conclusively  upon  all
tables,  valuations, certificates, opinions and reports furnished
by  any  actuary, accountant, controller, counsel or other person
employed or engaged by the Company with respect to the Program.

      6.6  Limitations on Liability.  Notwithstanding any of  the
preceding provisions of the Program, neither the Company nor  any
individual acting as an employee or agent of the Company  or  the
Administrator   shall  be  liable  to  any  Participant,   former
Participant,  Surviving Spouse, Beneficiary or any other   person
for  any claim, loss, liability or expense incurred in connection
with the Program.

      6.7   Gender  and Neuter.  Where the context admits,  words
denoting  the  masculine gender shall include  the  feminine  and
neuter  genders, the singular shall include the plural,  and  the
plural shall include the singular.

     6.8  Applicable Law.  The Program is established under ERISA
and  will be construed according to the federal laws that  govern
"Top Hat" Plans.


           IN WITNESS WHEREOF, this Program is executed by a duly
authorized officer of the Company.

                                            THE QUAKER OATS COMPANY


October 14, 1996                            By:   /s/Douglas J. Ralston
                                            Its Senior Vice President

Page 9


                           THE QUAKER
            SUPPLEMENTAL EXECUTIVE RETIREMENT PROGRAM
                                
                           Schedule A
                                
                                
                                

                                                  Additional
Participant               Effective Date       Years of Service
                                                       
William D. Smithburg          8/1/89                 -0-
                                                       
Frank J. Morgan               8/1/89                 -0-
                                                       
Luther C. McKinney            8/1/89                 -0-
                                                       
Paul E. Price                 8/1/89                 -0-
                                                       
Michael J. Callahan           8/1/89                 -6-
                                                       
Lawrence M. Baytos            8/1/89                 -0-
                                                       
Philip A. Marineau            1/8/92                 -0-
                                                       
Douglas J. Ralston            1/8/92                 -0-
                                                       
Terry G. Westbrook            1/8/92                 -2-
                                                       
Walter G. Van Benthuysen      7/14/93                -1-


                                

Page A-1









Exhibit 10(j)(2)

                                                                               
                                                                               
                       QUAKER OFFICERS SEVERANCE PROGRAM
          (As Amended and Restated Effective as of September 1, 1996)
                                       
      1.    EFFECTIVE DATE AND PURPOSE.  The Quaker Officers Severance  Program
(the  "Program")  is  established and maintained by  The  Quaker  Oats  Company
("Quaker"),  effective  as  of  September 1, 1996,  and  is  an  amendment  and
restatement  of  the  Program as adopted by Quaker's Board  of  Directors  (the
"Board")  on  March  8, 1989.  The purpose of the Program  is  to  promote  the
interests  of Quaker, its divisions and subsidiaries (the "Company"),  and  its
shareholders,  by  attracting and retaining officers  of  the  Company  through
assurances  of  continued compensation and benefits when their employment  with
the Company is terminated due to certain circumstances beyond their control.

     2.   ADMINISTRATION.

           (a)   The  Program  shall be administered by the  Severance  Program
Committee  (the "Committee"), which shall initially consist of Quaker's  Senior
Vice   President-Human  Resources,  Vice  President-Human  Resources  Worldwide
Beverages  and  Vice  President  - Human Resources  Quaker  Foods.   The  Chief
Executive  Officer of Quaker shall have the authority to expand or  reduce  the
number  of Committee members, and to designate, remove or replace the Committee
members.

           (b)   The  Committee  shall  have the sole  responsibility  for  the
administration  of the Program, and may adopt such rules and procedures  as  it
deems necessary, desirable, or appropriate.

           (c)   The  Committee shall have such powers as may be  necessary  to
discharge  its  responsibility to administer the  Program,  including  but  not
limited to the following:

               (1)  To construe and interpret the Program, decide all questions
               of eligibility, and determine the amount, manner and time of any
               severance benefit hereunder.

               (2)   To prescribe procedures for employees to apply for Program
               benefits, including written applications and forms, if any,  and
               other   requests   for  information.   If  no   procedures   are
               prescribed,  then  the  Company or the  Committee  may  initiate
               consideration of a claim for severance benefits, or any employee
               may  initiate  a  claim  by providing  notice,  in  writing,  to
               designated Committee members.  The Committee may reasonably rely
               upon all information furnished to it in such applications, forms
               or notices.

               (3)   To  receive from the Company such information as shall  be
               necessary  for  the proper administration of the  Program.   The
               Committee  may  reasonably rely upon  all  such  information  so
               furnished.
               
               
               (4)   To appoint individuals to assist in the administration  of
               the  Program as the Committee deems necessary, including but not
               limited   to,   Company   employees,  agents,   attorneys,   and
               accountants.   The  Committee  may  reasonably  rely  upon   all
               information and advice furnished by such individuals.

               (5)   To receive, review, and maintain, as it deems appropriate,
               benefit payment and administrative expense reports.

               (6)   To issue directions to the Company concerning all benefits
               which  are to be paid from the Company's general assets pursuant
               to the Program provisions.

               (7)  To prepare and distribute to Company employees, information
               describing   the  Program  in  such  manner  as  the   Committee
               determines to be required or appropriate.

           (d)  The Committee shall make all determinations as to the right  of
any  person to a benefit under the Program.  Any denial by the Committee of the
claim  for benefits under the Program by an employee shall be stated in writing
by the Committee and delivered or mailed to the employee; and such notice shall
set  forth  the  specific reasons for the denial.  In addition,  the  Committee
shall  afford a reasonable opportunity to any employee whose claim for benefits
has been denied for a review of the decision denying the claim.

           (e)  The Committee shall be indemnified by Quaker to the full extent
allowed  by  law.  This indemnity shall extend to all individuals appointed  to
assist  in the administration of the Program, as described in subparagraph  (c)
(4) above.

     3.   ELIGIBILITY.

          (a)  An officer (as defined below) is eligible for severance benefits
under the Program (determined in accordance with paragraph 4) if his employment
with the Company is terminated under any of the following conditions:

               (1)   At  any time, termination of employment with the  Company,
               other  than  death,  physical  or mental  incapacity,  voluntary
               resignation, retirement, gross misconduct, or due to  the  sale,
               spin-off  or  other  disposition  of  a  plant,  profit  center,
               division  or  subsidiary of Quaker as an ongoing entity  if  the
               affected   employee  is  hired  by,  or  is  offered   continued
               employment by, the successor or purchasing entity.
               
Page 2               
               
               (2)   Notwithstanding anything in subparagraph (1) above to  the
               contrary,  within  two years following a Change  in  Control  of
               Quaker  (as  defined below), any termination of employment  with
               the  Company, in lieu of officer accepting continued  employment
               with  the  Company which involves a significant  change  in  the
               officer's terms and conditions of employment (as defined below).
               A  "significant change in the officer's terms and conditions  of
               employment"  shall be deemed to have occurred when  during  such
               two year period:

                         (I)   the  total of the officer's salary and incentive
                         bonus  is to be reduced, based upon the amounts  equal
                         to  the  officer's  salary immediately  prior  to  the
                         Change  in  Control  of Quaker, and  the  most  recent
                         incentive  bonus paid or fully accrued and payable  to
                         the  employee  immediately  prior  to  the  Change  in
                         Control of Quaker;

                         (II) the location of  continued employment if beyond a
                         30-mile radius of the officer's location of employment
                         immediately prior to the Change in Control of Quaker;

                         (III) the  officer is to be paid on  an  hourly basis;

                         (IV)  there is a significant change in the  nature  or
                         scope of any of the authorities and powers, which  the
                         officer may exercise or is exercising, and duties  and
                         functions  which  the  officer  may  perform   or   is
                         performing immediately prior to the Change in  Control
                         of Quaker; or

                         (V)   a  reasonable determination by the officer that,
                         as  a  result of the Change in Control of Quaker,  his
                         position  is  significantly affected  so  that  he  is
                         unable  to  exercise any authorities  and  powers,  or
                         perform   any   duties  and  functions  described   in
                         subparagraph (IV) above.

               (3)   "Change  in  Control of Quaker" shall be  deemed  to  have
               occurred  if:
               
                         (I)  any "Person," which shall mean a "person" as such
                         term  is  used  in  Sections 13(d) and  14(d)  of  the
                         Securities  Exchange  Act of  1934,  as  amended  (the
                         "Exchange  Act") (other than Quaker,  any  trustee  or
                         other  fiduciary holding securities under an  employee
                         benefit plan of Quaker, or any company owned, directly
                         or  indirectly,  by  the  stockholders  of  Quaker  in
                         substantially the same proportions as their  ownership
                         of  stock  of  Quaker), is or becomes the  "beneficial
                         
Page 3                         
                         
                         owner"  (as  defined in Rule 13d-3 under the  Exchange
                         Act),  directly or indirectly, of securities of Quaker
                         representing 30% or more of the combined voting  power
                         of   Quaker's   then  outstanding  voting  securities;
                         provided,  however, that this paragraph (a) shall  not
                         apply  to  any  Person who becomes such  a  beneficial
                         owner  of  such  Company  securities  pursuant  to  an
                         agreement  with  the Company approved  by  the  Board,
                         entered  into  before such Person has  become  such  a
                         beneficial owner of Company securities representing 5%
                         or  more of the combined voting power of the Company's
                         then outstanding voting securities;
                         
                         (II)  during any period of 24 consecutive months  (not
                         including  any  period prior to September  11,  1996),
                         individuals,  who  at  the beginning  of  such  period
                         constitute the Board, and any new director (other than
                         a director designated by a Person who has entered into
                         an  agreement  with  Quaker to  effect  a  transaction
                         described  in  subparagraph (I), (III)  (B)  or  (IV))
                         whose  election by the Board, or whose nomination  for
                         election by Quaker's stockholders, was approved  by  a
                         vote  of  at  least two-thirds (2/3) of the  directors
                         before  the  beginning  of the period  cease  for  any
                         reason to constitute at least a majority thereof;
                         
                         (III)      the  stockholders of Quaker approve  (A)  a
                         plan of complete liquidation of Quaker or (B) the sale
                         or  disposition by Quaker of all or substantially  all
                         of  Quaker's assets unless the acquirer of the  assets
                         or  its  directors  shall meet the  conditions  for  a
                         merger  or consolidation in subparagraphs (IV) (A)  or
                         (IV) (B); or

                         (IV)  the  stockholders of Quaker approve a merger  or
                         consolidation  of Quaker with any other company  other
                         than:
                              
                              (A)   such a merger or consolidation which  would
                              result   in  the  voting  securities  of   Quaker
                              outstanding immediately prior thereto  continuing
                              to  represent (either by remaining outstanding or
                              by  being converted into voting securities of the
                              surviving  entity) more than 70% of the  combined
                              voting   power  of  Quaker's  or  such  surviving
                              entity's     outstanding    voting     securities
                              immediately  after such merger or  consolidation;
                              or
                              
Page 4

                              (B)   such a merger or consolidation which  would
                              result  in  the  directors  of  Quaker  who  were
                              directors immediately prior thereto continuing to
                              constitute at least 50% of the directors  of  the
                              surviving entity immediately after such merger or
                              consolidation.
                         
                          In  this subparagraph (IV), "surviving entity"  shall
                          mean   only  an  entity  in  which  all  of  Quaker's
                          stockholders  immediately  before  such   merger   or
                          consolidation  become stockholders by  the  terms  of
                          such   merger  or  consolidation,  and   the   phrase
                          "directors  of Quaker who were directors  immediately
                          prior  thereto"  shall include only  individuals  who
                          were  directors of Quaker at the beginning of the  24
                          consecutive month period preceding the date  of  such
                          merger  or  consolidation, or who were new  directors
                          (other  than any director designated by a Person  who
                          has entered into an agreement with Quaker to effect a
                          transaction described in subparagraph (I), (III) (B),
                          (IV) (A) or (IV) (B)) whose election by the Board, or
                          whose    nomination   for   election   by    Quaker's
                          stockholders, was approved by a vote of at least two-
                          thirds (2/3) of the directors before the beginning of
                          such period.

           (b)   An "officer" shall mean any employee of the Company who  is  a
Chief  Executive  Officer, President or Vice President  (including  Senior  and
Executive   Vice  Presidents)  of  Quaker,  and  any  other  Company  employees
designated  by the Committee as an officer for purposes of the Program.   Prior
to  a Change in Control of Quaker an officer shall be considered eligible under
the  Program  for  so  long as he holds such office while  the  Program  is  in
effect.   After  a  Change  in Control of Quaker, an officer  shall  always  be
considered eligible under the Program.

     4.   SEVERANCE BENEFITS.

           (a)  An eligible officer pursuant to paragraph 3(b) will be provided
the following severance benefits:

                         (1)   Compensation  - Payment to an officer  shall  be
                         made  in  the  form  of a single lump  sum,  or  equal
                         monthly  installments  over the Severance  Period  (as
                         defined  below),  at the Committee's sole  discretion.
                         The  total amount payable in either form shall  equal:
                         (I)  the  officer's current annualized salary  at  the
                         time  of  termination (or, if greater,  the  officer's
                         annualized  salary in effect immediately  prior  to  a
                         Change in Control of Quaker), plus (II) the average of
                         the  officer's  two  most  recent  years'  fully  paid
                         
Page 5                         
                         
                         management  incentive  bonuses (or  if  greater,  such
                         bonuses  paid prior to a Change in Control of Quaker);
                         and  the  officer's severance period shall be the  one
                         year   period  commencing  with  the  date   following
                         termination  of  employment (the "Severance  Period").
                         The  single sum payment shall be made, or the  monthly
                         installments  shall commence, at the  officer's  usual
                         payroll date next following his date of termination.

                         (2)  Welfare Benefits - During the officer's Severance
                         Period  the  officer  shall be entitled  to  continued
                         eligibility   for   health,  medical,   dental,   life
                         insurance,  and  accidental  death  and  dismemberment
                         benefits  equivalent to those to which he was entitled
                         prior to his termination of employment (regardless  of
                         the  form of compensation benefit to be provided under
                         subparagraph (1)).  The officer shall not be  required
                         to  contribute  more than the normal  cost  (including
                         those  attributable to changes in levels of  benefits)
                         for  such benefits as existed immediately prior to his
                         termination of employment.  The Severance  Period  for
                         purposes of this subparagraph (2) shall not be applied
                         to reduce the benefit extension period required by the
                         Consolidated Omnibus Budget Reconciliation Act of 1985
                         or any amendment thereto.

                 (b)   All  benefits  to  be  paid  or  provided  pursuant   to
subparagraph  4(a) shall be in addition to, and shall not be  reduced  by,  any
other  benefits payable or provided by separate agreement with the officer,  or
plan  or arrangement of the Company, except as follows.  If an officer is  also
eligible for severance benefits to be paid and provided pursuant to the  Quaker
Salaried Employees Compensation and Benefits Protection Plan (the "Plan"),  the
greater  amount  or  longer severance period with respect to  compensation  and
welfare  benefits,  respectively,  shall be provided  in  accordance  with  and
pursuant  to the terms of the Plan or Program as the case may be.  In no  event
will  an  officer be entitled to duplicative benefits under the  Plan  and  the
Program.

                (c)   Any  severance benefits payable under the Program  to  an
officer  who dies prior to full payment of such benefits shall be paid  to  the
officer's estate.

                (d)   Notwithstanding  any  other  provision  of  the  Program,
severance benefits furnished hereunder shall be subject to the following  terms
and conditions:
                         
                         (1)   If  the  making  of severance  benefit  payments
                         pursuant  to  subparagraph  4(a)  would  subject   the
                         officer  to  an excise tax under Section 4999  of  the
                         Internal  Revenue Code of 1986, as amended,  or  would
                         result  in the Company's loss of a federal income  tax
                         deduction   for  those  payments  (either   of   these
                         consequences is referred to individually herein  as  a
                         
Page 6                         
                         
                         "Tax  Penalty"), then such severance benefit  payments
                         shall be reduced to the extent necessary to avoid  the
                         imposition   of  such  Tax  Penalty.   The   preceding
                         sentence  shall  not apply if such  officer:   (I)  is
                         entitled  to a tax reimbursement for such Tax  Penalty
                         under  any  other agreement, plan or  program  of  the
                         Company,   (II)  may disclaim any portion  of  or  all
                         benefits  payable  under this or any other  agreement,
                         plan  or program of the Company in order to avoid such
                         Tax Penalty.

                         (2)  If the officer and the Company shall disagree  as
                         to  whether  the  furnishing of a  benefit  under  the
                         Program  would  result  in the  imposition  of  a  Tax
                         Penalty, the matter shall be resolved by an opinion of
                         counsel   chosen   by  the  employee  and   reasonably
                         satisfactory  to the Company.  The Company  shall  pay
                         the  fees and expenses of such counsel, and shall make
                         available  to  counsel  such  information  as  may  be
                         reasonably necessary to prepare the opinion.

      5.    NONASSIGNMENT.   No benefits payable under  the  Program  shall  be
subject  in any manner to assignment, anticipation, alienation, sale, transfer,
pledge, encumbrance, or charge, and any such attempted action shall be void and
no  such  benefit  shall  be  in any manner liable for  or  subject  to  debts,
contract,  liabilities, engagements, or torts of any officer.  If  any  officer
shall become bankrupt or shall attempt to anticipate, alienate, sell, transfer,
assign,  pledge,  encumber, or charge any amount or benefit payable  under  the
plan,  then  the Committee in its discretion may hold or apply such benefit  or
any  part thereof to or for the benefit of such officer or his beneficiary, his
spouse, children, blood relatives, or other dependents, in such manner  and  in
such proportions as the administrator may consider proper.

      6.    AMENDMENT AND TERMINATION.  Quaker, by action of its Board, or  the
Compensation Committee thereof, shall have the right to amend or terminate this
Program;  provided,  however, that no such amendment shall  alter,  modify,  or
rescind  coverage  or benefits under the Program; and in  no  event  shall  the
Program be amended or terminated during the five-year period following a Change
in  Control  of  Quaker  in  a manner which would reduce  payments  or  benefit
extension periods.

      7.   CONTINUED EMPLOYMENT.  Neither the Program nor any of its provisions
shall be construed as giving any officer of the Company a right to continue  in
the  employ  of  the  Company, or as a limitation of  the  Company's  right  to
discharge any of its employees, with or without cause.

      8.    SUCCESSORS.  The Program shall be binding upon any successor of the
Company  whether by merger, consolidation, or sale of all or substantially  all
of the Company's assets.
     
Page 7     
     
     9.   GOVERNING LAW.  The Program shall be construed and enforced according
to  the Employee Retirement Income Security Act of 1974 ("ERISA"), and the laws
of  the State of Illinois, other than its laws respecting choice of law, to the
extent not preempted by ERISA.

           IN  WITNESS  WHEREOF, this Program is executed by a duly  authorized
officer of Quaker.

                                        THE QUAKER OATS COMPANY


October 14, 1996                        By:  /s/Douglas J. Ralston
                                        Its Senior Vice President



Page 8



































Exhibit 10(k)(7)

                                       
                                       
                                       
                  THE QUAKER LONG TERM INCENTIVE PLAN OF 1990
          (As Amended and Restated Effective as of September 1, 1996)

                                   ARTICLE I
                               NAME AND PURPOSE

           1.1  Name.  The Quaker Long Term Incentive Plan of 1990 (the "Plan")
is established by The Quaker Oats Company (the "Company").

           1.2   Purpose.  The Company has established the Plan to promote  the
interests  of the Company and its shareholders by providing officers and  other
key  employees  of  the  Company  and its related  affiliates  with  additional
incentive  and  the  opportunity, through stock ownership,  to  increase  their
proprietary  interest  in  the  Company and  their  personal  interest  in  its
continued success and progress.

                                  ARTICLE II
                                  DEFINITIONS

          2.1  General Definitions.  The following words and phrases, when used
herein,  unless  otherwise specifically defined or unless the  context  clearly
indicates otherwise, shall have the following meanings:

                (a)  Affiliate.  Any trade or business entity, or a predecessor
          of  such  entity, if any, which is a member of a controlled group  of
          business entities of which the Company is also a member.

                (b)  Agreement.  The document which evidences the grant of  any
          Benefit  under  the  Plan and which sets forth the  Benefit  and  the
          terms,  conditions and provisions of, and restrictions  relating  to,
          such Benefit.

                (c)   Benefit.  Any benefit granted to a Participant under  the
          Plan.

                (d)  Board.  The Board of Directors of the Company.

                (e)   Change  in Control.  Occurrence upon events  describe  in
          Section 9.2.

                (f)  Code.  The Internal Revenue Code of 1986, as amended,  and
          including the regulations promulgated pursuant thereto.

               (g)  Committee.  The Committee described in Section 5.1.

               (h)  Common Stock.  The Company's $5.00 par value common stock.
               (i)  Company.  The Quaker Oats Company.

               (j)  Effective Date.  The date that the Plan is approved by the
          shareholders of the Company, which must occur within one year  before
          or  after  original  adoption by the Board.  Any grants  of  Benefits
          prior  to  the approval by the shareholders of the Company  shall  be
          void if such approval is not obtained.

               (k)   Employee.   Any  person employed by the  Employer  as  an
          officer or key employee.

               (l)  Employer.  The Company and all Affiliates.

               (m)   Exchange Act.  The Securities Exchange Act  of  1934,  as
          amended.

               (n)  Fair Market Value.  The mean between the high and low sales
          price   of   shares  on  the  New  York  Stock  Exchange   (composite
          transactions) on a given date, or, in the absence of sales on a given
          date,  the  closing  price (as so reported) on  the  New  York  Stock
          Exchange  on the last previous day on which a sale occurred prior  to
          such date.

               (o)  ISO.  An Option that meets the requirements of Section 422A
          of the Code.

               (p)  NSO.  An Option that does not qualify as an ISO.

               (q)  Option.  An option to purchase Shares granted under ARTICLE
          XIII of the Plan.

               (r)  Other Stock Based Award.  An award under ARTICLE XVIII that
          is  valued in whole or in part by reference to, or is otherwise based
          on, Common Stock.

               (s)  Participant.  An individual who is granted a Benefit under
          the Plan.  Benefits may be granted only to Employees.

               (t)  Performance Share.  A Share awarded to a Participant under
          ARTICLE XVI of the Plan.

               (u)   Performance  Units.  A Benefit awarded to  a  Participant
          under ARTICLE XVII of the Plan.

               (v)  Plan.  The Quaker Long Term Incentive Plan of 1990 and all
          amendments and supplements thereto.

Page 2               
               
               (w)   Restricted Stock.  Shares issued under ARTICLE XV of  the
          Plan.
               (x)  Rule 16b-3.  Rule 16b-3 promulgated by the SEC, as amended,
          or any successor rule in effect from time to time.

               (y)  SEC.  The Securities and Exchange Commission.

               (z)  Share.  A share of Common Stock.

               (aa)  Stock  Appreciation  Right.   A  Benefit  awarded  to  a
          Participant under ARTICLE XIV of the Plan.

          2.2   Other  Definitions.   In addition to  the  above  definitions,
certain  words  and phrases used in the Plan and any Agreement may  be  defined
elsewhere in the Plan or in such Agreement.


                                  ARTICLE III
                                 COMMON STOCK

          3.1   Number of Shares.  The number of Shares which may be issued  or
sold or for which Options, Stock Appreciation Rights, or Performance Shares may
be  granted under the Plan shall be 26,000,000 Shares (after adjustment for the
1994 2-for-1 stock split), subject to the provisions of Sections 3.2 and 3.3 of
the  Plan.  Such Shares may be authorized but unissued Shares, Shares  held  in
the treasury, or both.

          3.2  Reusage.  If an Option or Stock Appreciation Right expires or is
terminated,  surrendered, or canceled without having been fully  exercised,  if
Restricted  Stock or Performance Shares are forfeited, or if  any  other  grant
results  in any Shares not being issued, the Shares covered by such  Option  or
Stock  Appreciation  Right, grant of Restricted Stock,  Performance  Shares  or
other  grant,  as the case may be, shall again be available for use  under  the
Plan.

          3.3  Adjustments.  If  there is any change in the Common Stock of the
Company  by  reason  of  any  stock  dividend,  spin-off,  split-up,  spin-out,
recapitalization,   merger,  consolidation,  reorganization,   combination   or
exchange  of  shares, the number of Stock Appreciation Rights  and  number  and
class  of  shares  available  for  Options  and  grants  of  Restricted  Stock,
Performance  Shares  and  Other Stock Based Awards and  the  number  of  Shares
subject to outstanding Options, Stock Appreciation Rights, grants of Restricted
Stock  and  Performance  Shares, and Other Stock Based Awards,  and  the  price
thereof, as applicable, shall be appropriately adjusted by the Committee.
                                  
Page 3                                  
                                  
                                  ARTICLE IV
                                  ELIGIBILITY

           The  Participants and the Benefits they receive under the Plan shall
be  determined  solely  by  the Committee.  In making its  determinations,  the
Committee  shall  consider past, present and expected future  contributions  of
Employees and Participants to the Employer.
                                       
                                   ARTICLE V
                                ADMINISTRATION

           5.1   Committee.   The Plan shall be administered by  the  Committee
(also  known as the Compensation Committee of the Board).  The Committee  shall
consist  of  members of the Board, who shall not be eligible to participate  in
the  Plan.  The members of the Committee shall be appointed by and shall  serve
at  the  pleasure of the Board, which may from time to time appoint members  in
substitution  for  members  previously appointed and  fill  vacancies,  however
caused, in the Committee.

           5.2   Authority.   Subject to the terms of the Plan,  the  Committee
shall have complete authority to:

               (a)  determine the individuals to whom Benefits are granted, the
          type  and amounts of Benefits to be granted and the time of all  such
          grants;

               (b)   determine  the terms, conditions  and provisions  of,  and
          restrictions relating to, each Benefit granted;

               (c)  interpret and construe the Plan and all Agreements;

               (d)  prescribe, amend and rescind rules and regulations relating
          to the Plan;

               (e)  determine the content and form of all Agreements;

               (f)  determine  all  questions  relating to Benefits  under  the
          Plan;

               (g)  maintain accounts, records and ledgers relating to Benefits;

               (h)  maintain records concerning its decisions and proceedings;

               (i)  employ  agents, attorneys, accountants or other persons for
          such purposes as the Committee considers necessary or desirable;

               (j)   take,  at  anytime, any  action permitted by  Section  9.1
          irrespective  of  whether any Change in Control has  occurred  or  is
          imminent; and

Page 4                
                
                
               (k)   do  and  perform all acts which it may deem  necessary  or
          appropriate  for  the administration of the Plan and  carry  out  the
          purposes of the Plan.

          5.3   Determinations.  All  determinations of the Committee shall  be
final.

          5.4   Delegation.  Except  as required by Rule 16b-3 with respect  to
Benefits to individuals who are subject to Section 16 of the Exchange Act or as
otherwise required for compliance with Rule 16b-3 or other applicable law,  the
Committee may delegate all or any part of its authority under the Plan  to  any
Employee, Employees or committee.


                                  ARTICLE VI
                                   AMENDMENT

          6.1  Power of Board.  Except as hereinafter provided, the Board shall
have  the sole right and power to amend the Plan at any time and from  time  to
time.

          6.2  Limitation.  The Board may not amend the Plan, without  approval
of the shareholders of the Company:

               (a)  in a manner which would increase the number of Shares which
                    may   be  issued  or  sold  or  for  which  Options,  Stock
                    Appreciation Rights, or Performance Shares may  be  granted
                    under the plan; or

               (b)  in a manner which would violate applicable law.
                                       

                                  ARTICLE VII
                             TERM AND TERMINATION

           7.1   Term.  The Plan shall commence as of the Effective  Date  and,
subject  to  the terms of the Plan, including those requiring approval  by  the
shareholders  of  the Company and those limiting the period over  ISOs  or  any
other  Benefits may be granted, shall continue in full force and  effect  until
December 31, 1998.

           7.2   Termination.  The Plan may be terminated at any  time  by  the
Board.

                                 ARTICLE VIII
                   MODIFICATION  OR TERMINATION OF BENEFITS

           8.1   General.   Subject  to  the provisions  of  Section  8.2,  the
amendment or termination of the Plan shall not adversely affect a Participant's
right to any Benefit granted prior to such amendment or termination.

           8.2   Committee's  Right.   Any Benefit granted  may  be  converted,
modified, forfeited or canceled, in whole or in part, by the Committee  if  and
to the extent permitted in the Plan or applicable Agreement or with the consent

Page 5

of the Participant to whom such Benefit was granted.
                                       

                                  ARTICLE IX
                               CHANGE IN CONTROL

          9.1  Benefit Cancellation and Payment.

              (a)   Options.   Upon  the  occurrence  of a Change  in  Control,
     Options  outstanding  on the date on which the Change  in  Control  occurs
     shall be canceled, and an immediate lump sum cash payment shall be paid to
     the  Participant equal to the product of (1) the higher of (i) the closing
     price  of  the  Common  Stock as reported on the New York  Stock  Exchange
     Composite  Index  on or nearest the date of payment (or, if not listed  on
     such exchange, on a nationally recognized exchange or quotation system  on
     which  trading volume in the Common Stock is highest), or (ii) the highest
     per  Share price for the Common Stock actually paid in connection with the
     Change  in  Control, over the per Share Option price of each  such  Option
     held (whether or not then fully exercisable), and (2) the number of Shares
     covered by each such Option.

              (b)  Stock  Appreciation Rights.  Upon the occurrence of a Change
     in Control, Stock Appreciation Rights outstanding on the date on which the
     Change in Control occurs shall be canceled, and an immediate lump sum cash
     payment  shall be paid to the Participant equal to the product of (1)  the
     higher of (i) the closing price of the Common Stock as reported on the New
     York Stock Exchange Composite Index on or nearest the date of payment (or,
     if  not  listed on such exchange, on a nationally recognized  exchange  or
     quotation  system on which trading volume in the Common Stock is highest),
     or  (ii) the highest per Share price for the Common Stock actually paid in
     connection with the Change in Control, over the Fair Market Value  of  one
     Share  on the date on which the Stock Appreciation Right was granted,  and
     (2) the number of such Stock Appreciation Rights held.

              (c)   Restricted  Stock.  Upon  the occurrence  of  a  Change  in
     Control,  Restricted Stock outstanding on the date on which the Change  in
     Control  occurs shall be canceled and an immediate lump sum  cash  payment
     shall  be  paid to the Participant equal to the product of (1) the  higher
     (i)  the  closing price of Common Stock as reported on the New York  Stock
     Exchange  Composite Index on or nearest the date of payment  (or,  if  not
     listed  on such exchange, on a nationally recognized exchange or quotation
     system on which trading volume in the Common Stock is highest) or (ii) the
     highest per share price for Common Stock actually paid in connection  with
     the  Change  in  Control and (2) the number of Shares of  such  Restricted
     Stock;  plus  the  value  of  any related  Cash  Award  relating  to  such
     Restricted Stock.

              (d)   Performance  Shares.  Upon  the occurrence of a  Change  in
     Control,  any Performance Shares previously granted, but still  considered
     outstanding  (as  a  right to received Shares or cash equal  to  the  Fair
     Market  Value of such Shares at a future date), shall be canceled and  any
     
Page 6     
     
     profit  and/or  performance objectives with respect  to  such  Performance
     Shares  shall  be  deemed to have been attained to the  full  and  maximum
     extent;  and  an  immediate lump sum cash payment shall  be  paid  to  the
     Participant  in  an  amount determined in accordance with  the  terms  and
     conditions set forth in the applicable Agreement.

              (e)   Performance  Units.  Upon  the occurrence of  a  Change  in
     Control,  any  Performance Units previously granted, but still  considered
     outstanding  (as  a  right to receive cash at a  future  date),  shall  be
     canceled and any profit and/or performance objectives with respect to such
     Performance  Units shall be deemed to have been attained to the  full  and
     maximum  extent; and an immediate lump sum cash payment shall be  paid  to
     the  Participant in an amount determined in accordance with the terms  and
     conditions set forth in the applicable Agreement.

              (f)   Other  Stock Based  Awards and  Other Benefits.   Upon  the
     occurrence  of  a  Change in Control, Other Stock Based  Awards  or  other
     Benefits   previously  granted  under  the  Plan,  but  still   considered
     outstanding,  shall  be canceled and an immediate lump  sum  cash  payment
     shall  be  paid  to the Participant in an amount determined in  accordance
     with the terms and conditions set forth in the applicable Agreement.

              (g)  Tax  Penalties.  If  the making of payments pursuant to  the
     foregoing paragraphs of this Section 9.1 would subject the Participant  to
     an  excise  tax  under Section 4999 of the Code, or would  result  in  the
     Company's  loss  of  a  federal income tax deduction  for  those  payments
     (either of these consequences is referred to individually herein as a "Tax
     Penalty"),  then  the Company shall reduce the amount of  Benefits  to  be
     canceled  to  the  extent necessary to avoid the imposition  of  such  Tax
     Penalty,  and  shall establish procedures necessary to  maintain  for  the
     Participants any form of benefit which may be provided under the  Plan  so
     that  such Participant will be in the same financial position with respect
     to  those  Benefits  not canceled as he would have been  in  the  ordinary
     course,  absent a Change in Control and assuming his continued employment;
     except  that the foregoing provisions of this paragraph (g), with  respect
     to  the cancellation of Benefits, shall not apply if such Participant  (i)
     is  entitled to a tax reimbursement for such Tax Penalty under  any  other
     agreement,  plan  or  program of the Company, or  (ii)  may  disclaim  any
     portion  of  or  all payments to be made pursuant to or  under  any  other
     agreement,  plan  or program of the Company in order  to  avoid  such  Tax
     Penalty.   Disagreements as to whether payments pursuant to the  foregoing
     would  result in the imposition of a Tax Penalty shall be resolved  by  an
     opinion  of  counsel chosen by the Participant and reasonably satisfactory
     to the Company.

           9.2  Change in Control.  A Change in Control shall be deemed to have
occurred if:

                (a)  any "Person," which shall mean a "person" as such term  is
     used  in  Sections  13(d) and 14(d) of the Exchange Act  (other  than  the
     Company,  any  trustee  or  other fiduciary holding  securities  under  an
     
Page 7     
     
     employee  benefit plan of the Company, or any company owned,  directly  or
     indirectly, by the stockholders of the Company in substantially  the  same
     proportions as their ownership of stock of the Company), is or becomes the
     "beneficial  owner"  (as defined in Rule 13d-3 under  the  Exchange  Act),
     directly or indirectly, of securities of the Company representing  30%  or
     more of the combined voting power of the Company's then outstanding voting
     securities; provided, however, that this paragraph (a) shall not apply  to
     any  Person who becomes such a beneficial owner of such Company securities
     pursuant  to an agreement with the Company approved by the Board,  entered
     into  before  such  Person has become such a beneficial owner  of  Company
     securities  representing 5% or more of the combined voting  power  of  the
     Company's then outstanding voting securities;

             (b)   during  any  period  of 24 consecutive months (not including
     any period prior to September 11, 1996), individuals, who at the beginning
     of  such period constitute the Board, and any new director (other  than  a
     director designated by a Person who has entered into an agreement with the
     Company to effect a transaction described in paragraph (a), (c) (2) or (d)
     of  this  Section)  whose election by the Board, or whose  nomination  for
     election by the Company's stockholders, was approved by a vote of at least
     two-thirds (2/3) of the directors before the beginning of the period cease
     for any reason to constitute at least a majority thereof;

              (c)   the  stockholders  of  the Company approve (1)  a  plan  of
     complete liquidation of the Company or (2) the sale or disposition by  the
     Company  of  all or substantially all of the Company's assets  unless  the
     acquirer  of the assets or its directors shall meet the conditions  for  a
     merger or consolidation in subparagraphs (d) (1) or (d) (2); or

              (d)   the  stockholders  of  the  Company  approve  a  merger  or
     consolidation of the Company with any other company other than:

                     (1)  such a merger or consolidation which would result  in
     the voting securities of the Company outstanding immediately prior thereto
     continuing  to  represent  (either by remaining outstanding  or  by  being
     converted into voting securities of the surviving entity) more than 70% of
     the  combined  voting  power of the Company's or such  surviving  entity's
     outstanding   voting   securities  immediately  after   such   merger   or
     consolidation; or

                     (2)  such a merger or consolidation which would result  in
     the  directors of the Company who were directors immediately prior thereto
     continuing  to  constitute at least 50% of the directors of the  surviving
     entity immediately after such merger or consolidation.

In  this  paragraph (d), "surviving entity" shall mean only an entity in  which
all   of   the  Company's  stockholders  immediately  before  such  merger   or
consolidation become stockholders by the terms of such merger or consolidation,
and  the phrase "directors of the Company who were directors immediately  prior

Page 8

thereto"  shall include only individuals who were directors of the  Company  at
the  beginning of the 24 consecutive month period preceding the  date  of  such
merger  or  consolidation, or who were new directors (other than  any  director
designated  by a Person who has entered into an agreement with the  Company  to
effect  a  transaction described in paragraph (a), (c)(2), (d)(1) or (d)(2)  of
this Section) whose election by the Board, or whose nomination for election  by
the Company's stockholders, was approved by a vote of at least two-thirds (2/3)
of the directors before the beginning of such period.

                                   ARTICLE X
                        AGREEMENTS AND CERTAIN BENEFITS

           10.1   Grant Evidenced by Agreement.  The grant of any Benefit under
the  Plan  may  be evidenced by an Agreement which shall describe the  specific
Benefit  granted and the terms and conditions of the Benefit.  The granting  of
any  Benefit may be subject to, and conditioned upon, the recipient's execution
of any Agreement required by the Committee.  Except as otherwise provided in an
Agreement,  all  capitalized terms used in the Agreement shall  have  the  same
meaning as in the Plan, and the Agreement shall be subject to all of the  terms
of the Plan.

           10.2   Provisions of Agreement.  Each Agreement shall  contain  such
provisions  that the Committee shall determine to be necessary,  desirable  and
appropriate for the Benefit granted.  Each Agreement may include, but shall not
be  limited to, the following with respect to any Benefit:  description of  the
type of Benefit; the Benefit's duration; its transferability; if an Option, the
exercise  price, the exercise period and the person or persons who may exercise
the  Option;  the  effect  upon  such Benefit of  the  Participant's  death  or
termination  of  employment; the Benefit's conditions; when,  if  and  how  any
Benefit  may be forfeited, converted into another Benefit, modified,  exchanged
for  another Benefit, or replaced; and the restrictions on any Shares purchased
or granted under the Plan.

           10.3  Certain Benefits.  Any Benefit granted to an individual who is
subject to Section 16 of the Exchange Act shall not be transferable other  than
by will or the laws of descent and distribution and shall be exercisable during
his lifetime only by him, his guardian or his legal representative.

                                  ARTICLE XI
                         REPLACEMENT AND TANDEM AWARDS

           11.1   Replacement.  The Committee may permit a Participant to elect
to surrender a Benefit in exchange for a new Benefit.

           11.2  Tandem  Awards.  Benefits may be granted by the  Committee  in
tandem.   However, no Benefit may be granted in tandem with  an  ISO  except  a
Stock Appreciation Right.
                                  
Page 9                                  
                                  
                                  ARTICLE XII
                 PAYMENT, DIVIDENDS, DEFERRAL AND WITHHOLDING

           12.1  Payment.  Upon the exercise of an Option or in the case of any
other  Benefit  that  requires a payment to the Company,  the  amount  due  the
Company is to be paid:

               (a)  in cash;

               (b)  by  the  tender  to the Company  of Shares  owned  by  the
     Participant and registered his name having  a Fair Market Value equal  to
     the amount due to the Company;

               (c)  in  other  property, rights  and  credits,  including  the
     Participant's promissory note; or

               (d)  by any combination of the payment methods specified in (a),
     (b) and (c) above.

Notwithstanding the foregoing, any method of payment other than (a) may be used
only with the consent of the Committee, or if and to the extent so provided  in
the applicable Agreement.

           12.2   Dividend Equivalents.  Grants of Benefits in Shares or  Share
equivalents may include dividend equivalent payments or dividend credit rights.

           12.3  Deferral. The right to receive any Benefit under the Plan may,
at  the  request of the Participant, be deferred for such period and upon  such
terms as the Committee shall determine, which may include crediting of interest
on  deferrals  of cash and crediting of dividends on deferrals  denominated  in
Shares.

           12.4  Withholding. The Company, at the time any distribution is made
under  the  Plan,  whether  in  cash  or in  Shares,  may  withhold  from  such
distribution  any  amount necessary to satisfy federal,  state  and  local  tax
withholding  requirements with respect to such distribution.  Such  withholding
may be in cash or in Shares.

                                 ARTICLE XIII
                                    OPTIONS

           13.1  Types of Options.  It is intended that both ISOs and NSOs  may
be granted by the Committee under the Plan.

           13.2   Shares for ISOs.  The number of Shares for which ISOs may  be
granted  on  or  after the Effective Date shall not exceed  26,000,000  Shares,
subject  to  the  overall Plan limitations, permitted reusage  and  adjustments
provided for in ARTICLE III.

           13.3 Grant of Options and Option Price.  Each Option must be granted
to  an Employee and must be granted no later than December 31, 1998.  No single
employee may be granted more than 1,000,000 Options (after adjustment  for  the

Page 10

1994  2-for-1 stock split) during any Fiscal Year of the Company.  The purchase
price  for Shares under any Option shall be no less than the Fair Market  Value
of the Shares at the time the Option is granted.

           13.4  Early Termination of Option.

                  (a)   Termination of Employment.  All rights to  exercise  an
       Option  terminate when the Participant's employment terminates  for  any
       reason  other than his death or retirement.  Transfer from  the  Company
       to  an Affiliate, or vice versa, or from one Affiliate to another, shall
       not  be deemed termination of employment.  The Committee shall have  the
       authority  to  determine  in each case whether an  authorized  leave  of
       absence  or absence on military or government service shall be deemed  a
       termination of employment for purpose of this paragraph (a).

                  (b)   Death  or  Retirement.  Effective for  Options  granted
       after  November 9, 1994, if a Participant dies while an Employee or  his
       employment  is  terminated  because  of  retirement,  his  Option  shall
       terminate  within a period not exceeding five years following his  death
       or  retirement, but not later than the date the Option expires  pursuant
       to  its  terms.   The  terms of Options outstanding,  except  for  those
       Options  intended to qualify as an ISO, may also be amended  at  anytime
       by  the  Committee or the Board to extend the Option's  duration  period
       following   a  Participant's  death  or  retirement,  subject   to   the
       limitations stated in the preceding sentence.  In the meantime,  subject
       to  the limitations in the applicable Agreement, it may be exercised  by
       the  Participant, the executors or administrators of his estate,  or  by
       his   legatee   or  heirs.   "Retirement"  shall  mean  termination   of
       employment at age 55 for older for reasons other than death.

           13.5 Other Requirements.  The terms of each Option which is intended
to  qualify as an ISO shall meet all requirements of Section 422 of  the  Code.
The terms of each NSO shall provide that such Option will not be treated as  an
ISO.

           13.6  Determination by Committee.  Except as otherwise  provided  in
Section 13.2 through Section 13.5, the terms of all Options shall be determined
by the Committee.
                                       
                                  ARTICLE XIV
                           STOCK APPRECIATION RIGHTS

           14.1  Description.  The Committee may from time to time grant  Stock
Appreciation  Rights.  Upon electing to receive payment of a Stock Appreciation
Right, a Participant shall receive an amount in cash, in Common Stock or in any
combination thereof, as the Committee shall determine, equal to the amount,  if
any,  by  which  the Fair Market Value of one Share on the date on  which  such
election  is  made exceeds the Fair Market Value of one Share on  the  date  on
which the Stock Appreciation Right was granted.

Page 11

           14.2  Grant  of  Tandem  Award.  The Committee  may  grant  a  Stock
Appreciation Right in tandem with another Benefit, in which case: the  exercise
of  the other Benefit shall cause a correlative reduction in Stock Appreciation
Rights standing to a Participant's credit which were granted in tandem with the
other  Benefit,  and the payment of a Stock Appreciation Right  shall  cause  a
correlative reduction of the Shares under such other Benefit.

           14.3 ISO Tandem Award. When a Stock Appreciation Right is granted in
tandem  with ISO, it shall have such terms and conditions as shall be  required
for the ISO with which it is granted in tandem to qualify as an ISO.

           14.4 Payment of Award.  A Stock Appreciation Right shall be paid, to
the  extent  payment is elected by the Participant (and is  otherwise  due  and
payable),  as  soon as practicable after the  date on which  such  election  is
made.

                                  ARTICLE XV
                               RESTRICTED STOCK

           15.1  Description.   The  Committee may  grant  Benefits  in  Shares
available  under  ARTICLE  III  of the Plan as  Restricted  Stock.   Shares  of
Restricted Stock shall be issued at the time of the grant but shall be  subject
to forfeiture until provided otherwise in the applicable Agreement or the Plan.

           15.2 Terms and Conditions of Restricted Stock Awards.  All Shares of
Restricted Stock shall be subject to the following terms and conditions, and to
such  other  terms  and  conditions as may be  provided  under  the  Agreements
described in paragraph (f) next below:

                (a)   Payment of Par Value.  The Committee, in its  discretion,
     may  condition any grant of Shares of Restricted Stock on payment  by  the
     Participant to the Company of an amount not in excess of the par value  of
     such  Shares.   If  any  such  shares are subsequently  forfeited  by  the
     Participant, the Company shall pay an equivalent amount to the Participant
     as soon as practicable after the forfeiture.

                (b)  Restricted Period. Shares of Restricted Stock granted to a
     Participant  may not be sold, assigned, transferred, pledged or  otherwise
     encumbered  during a "Restricted Period" commencing on  the  date  of  the
     grant  and ending on such date as the Committee may designate, subject  to
     the following:

                     (1)   The  Committee  may, at any time  and  in  its  sole
               discretion,  reduce  or  terminate the  Restricted  Period  with
               respect  to  any  outstanding Shares of  Restricted  Stock,  any
               accrued  dividends in accordance with paragraph (g)  below,  and
               any corresponding Cash Award pursuant to Section 15.3.

                     (2)  The Restricted Period applicable to any Participant's
               Shares of Restricted Stock shall end as of the date on which the
               
Page 12               
               
               Participant's employment with the Company and its Affiliates  is
               terminated  by  reason of the Participant's death,  physical  or
               mental disability (as determined by the Committee), or for  such
               other reasons as the Committee may provide.

                     (3)   The  Committee may, at any time,  and  in  its  sole
               discretion,  allow  a  Participant to use his  Restricted  Stock
               during the Restricted Period as payment of the Option price  (in
               accordance  with  Section 12.1) for Options which  he  has  been
               granted.   In such an event, a number of the Shares issued  upon
               the  exercise  of the Option, equal to the number of  Shares  of
               Restricted Stock used as payment therefore, shall be subject  to
               the  same restrictions as the Restricted Stock so used, plus any
               additional  restrictions that may be imposed by  the  Committee.
               Such  terms  and conditions relating to such use  of  Restricted
               Stock  shall  be  provided  under the  Agreements  described  in
               paragraph (f) of this Section.

                (c)   Transfer  of  Restricted  Stock.   At  the  end  of   the
     Restricted  Period applicable to any Restricted Stock,  such  Shares,  any
     accrued  dividends and any corresponding Cash Award, will  be  transferred
     free  of  all  restrictions to the Participant (or, to  the  Participant's
     legal representative, beneficiary or heir).

                (d)   Forfeitures.  Subject to paragraph 15.2(b), a Participant
     whose  employment with the Company and its Affiliates is terminated  prior
     to  the  last  day of the applicable Restricted Period shall  forfeit  all
     shares   of  Restricted  Stock,  and  any  accrued  dividends,   and   any
     corresponding Cash Award.

                (e)   Certificate  Deposited With  Company.   Each  certificate
     issued  in  respect of Shares of Restricted Stock granted to a Participant
     under  the  Plan  shall be registered in the name of the  Participant  and
     deposited,  together  with  a  stock power endorsed  in  blank,  with  the
     Company.  At the discretion of the Committee, any such certificates may be
     deposited  in  a bank designated by the Committee.  Each such  certificate
     shall bear the following (or a similar) legend:

           "The transferability of this certificate and the shares  of
           stock  represented  hereby are subject  to  the  terms  and
           conditions (including forfeitures) contained in The  Quaker
           Long  Term Incentive Plan of 1990 and an Agreement  entered
           into  between  the  registered owner and  The  Quaker  Oats
           Company.   A copy of the Plan and Agreement is on  file  in
           the office of the Secretary of The Quaker Oats Company, 321
           North Clark Street, Chicago, Illinois 60610."

                (f)   Restricted Stock Agreement.  The Participant shall  enter
     into  an  Agreement with the Company in a form specified by the  Committee
     and  containing  such  additional terms and conditions,  if  any,  as  the
     Committee  in  its  sole  discretion  shall  determine,  which   are   not
     inconsistent with the provisions of the Plan.

Page 13                

                (g)  Dividends.  Regular cash dividends payable with respect to
     shares  of  Restricted Stock shall, in accordance with the terms   of  the
     applicable Agreement, be paid to the Participant currently or accrued.  If
     dividends are accrued, interest may be payable on such dividends  at  such
     rate, if any, as is established from time to time by the Committee.

               (h)  Substitution of Rights.  Prior to the end of the Restricted
     Period  with  respect  to  any Shares of Restricted  Stock  awarded  to  a
     Participant,  the  Committee may, with  the consent  of  the  Participant,
     substitute  an unsecured obligation of the Company to  pay cash  or  stock
     (on such reasonable terms and conditions as the Committee may, in its sole
     discretion, determine) in lieu of its obligations under this ARTICLE XV to
     deliver unrestricted Shares plus accrued dividends.

               (i)  Stockholder Rights.  Subject to the foregoing restrictions,
     each  Participant shall have all the rights of a stockholder with  respect
     to  Shares of Restricted Stock including, but not limited to, the right to
     vote such Shares.

          15.3 Cash Awards and Restricted Stock.  The Committee, at the time it
grants Restricted Stock to a Participant or at any time thereafter may grant  a
corresponding Cash Award which will entitle the Participant to receive cash  as
of  the date as of which the Restricted Stock is transferred to him pursuant to
paragraph  15.2(c), in an amount which is not in excess of 200 percent  of  the
Fair Market Value of the Restricted Stock as of that date.  Any such Cash Award
shall  be   in addition to the Participant's rights to the Shares of Restricted
Stock and shall be subject to such additional terms and conditions, if any,  as
the  Committee  determines  which  are not  inconsistent  with  the  terms  and
conditions  of  the  Plan.  The Committee may, at any time, grant  unrestricted
Shares (in lieu of such a Cash Award and subject to the limitations thereof) to
any  participant  under the Plan subject to such terms and  conditions  as  the
Committee may determine.

                                  ARTICLE XVI
                              PERFORMANCE SHARES

           16.1 Description.  Performance Shares are the right of an individual
to  whom a grant of such Shares is made to receive Shares or cash equal to  the
Fair  Market Value of such Shares at a future date in accordance with the terms
of  such  grant.  Generally, such right shall be based upon the  attainment  of
profit and/or performance objectives.

           16.2 Grant.  The Committee may grant an award of Performance Shares.
The  number  of Performance Shares and the terms and conditions  of  the  grant
shall be set forth in the applicable Agreement.
                                 
Page 14                                 
                                 
                                 ARTICLE XVII
                               PERFORMANCE UNITS

           17.1  Description.  Performance Units are the right of an individual
to  whom  a  grant of such Units is made to receive cash at a  future  date  in
accordance with the terms of such grant.  Generally, such right shall be  based
upon the attainment of profit and/or performance objectives.

           17.2  Grant.  The Committee may grant an award of Performance Units.
The number of Performance Units and the terms and conditions of the grant shall
be set forth in the applicable Agreement.

                                 ARTICLE XVIII
                  OTHER STOCK BASED AWARDS AND OTHER BENEFITS

           18.1 Other Stock Based Awards. The Committee shall have the right to
grant Other Stock Based Awards which may include, without limitation, the grant
of  Shares  based  on  certain conditions, the payment of  cash  based  on  the
performance of the  Common Stock, and the grant of securities convertible  into
Shares.

           18.2  Other Benefits.  The Committee shall have the right to provide
types  of Benefits under the Plan in addition to those specifically listed,  if
the  Committee believes that such Benefits would further the purposes for which
the Plan was established.

                                  ARTICLE XIX
                           MISCELLANEOUS PROVISIONS

           19.1 Underscored References. The underscored references contained in
the Plan are included only for convenience, and they shall not be construed  as
a part of the Plan or in any respect affecting or modifying its provisions.

           19.2 Number and Gender.  The masculine and neuter, wherever used  in
the  Plan, shall refer to either the masculine, neuter or feminine; and, unless
the  context otherwise requires, the singular shall include the plural and  the
plural the singular.

           19.3 Governing Law. This Plan shall be construed and administered in
accordance with the laws of the State of Illinois.

           19.4 Purchase for Investment.  The Committee may require each person
purchasing  Shares  pursuant to an Option or other  award  under  the  Plan  to
represent  to  and  agree  with  the Company in writing  that  such  person  is
acquiring  the  Shares  for investment and without a view  to  distribution  or
resale.   The  certificates for such Shares may include any  legend  which  the
Committee  deems  appropriate  to reflect any restrictions  on  transfer.   All
certificates for Shares delivered under the Plan shall be subject to such stock-
transfer  orders  and other restrictions as the Committee  may  deem  advisable
under all applicable laws, rules and regulations, and the Committee may cause a

Page 15

legend  or  legends  to  be put on any such certificates  to  make  appropriate
reference to such restrictions.

           19.5  No  Employment Contract.  The adoption  of  the  Plan  or  the
granting of a Benefit shall not confer upon any Employee any right to continued
employment nor shall it interfere in any way with the right of the Employer  to
terminate the employment of any of its Employees at any time.

           19.6 No Effect on Other Benefits.  The receipt of Benefits under the
Plan  shall  have  no  effect on any benefits to which  a  Participant  may  be
entitled  from  the Employer, under another plan or otherwise,  or  preclude  a
Participant from receiving any such benefits.

                IN  WITNESS  WHEREOF,  this  Program  is  executed  by  a  duly
authorized officer of the Company.

                                         THE QUAKER OATS COMPANY


October 14, 1996                         By:  /s/Douglas J. Ralston
                                         Its Senior Vice President


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Exhibit 10(m)(2)

                                       
                                       
                           QUAKER SALARIED EMPLOYEES
                   COMPENSATION AND BENEFITS PROTECTION PLAN
          (As Amended and Restated Effective as of September 1, 1996)

       1.     EFFECTIVE  DATE  AND  PURPOSE.   The  Quaker  Salaried  Employees
Compensation  and  Benefits  Protection Plan (the "Plan")  is  established  and
maintained  by The Quaker Oats Company ("Quaker"), and is amended and  restated
effective  as  of September 1, 1996.  The primary purpose of  the  Plan  is  to
promote   the  interests  of  Quaker,  its  domestic  divisions  and   domestic
subsidiaries (the "Company"), and its shareholders, by attracting and retaining
salaried  employees of the Company through assurances of continued compensation
and  benefits  when  their employment with the Company  is  terminated  due  to
certain circumstances beyond their control within two years following a  Change
in Control of Quaker.

     2.   ADMINISTRATION.

           (a)   The  Plan  shall  be  administered by the  Salaried  Employees
Compensation  and  Benefits Protection Plan Committee (the "Committee"),  which
shall  consist  of  Quaker's  Senior Vice President  -  Human  Resources,  Vice
President  -  Human  Resources Worldwide Beverages and Vice President  -  Human
Resources Quaker Foods.  The Chief Executive Officer of Quaker shall  have  the
authority  to  expand  or  reduce  the number  of  Committee  members,  and  to
designate, remove or replace the Committee members.

           (b)   The  Committee  shall have the sole  responsibility  for   the
administration of the Plan, and may adopt such rules and procedures as it deems
necessary, desirable, or appropriate.

           (c)   The  Committee shall have such powers as may be  necessary  to
discharge its responsibility to administer the Plan, including but not  limited
to the following:

                (1) To construe and interpret the Plan, decide all questions of
                    eligibility, and determine the amount, manner and  time  of
                    any severance benefit hereunder.

                (2) To  prescribe  procedures for employees applying  for  Plan
                    benefits,  including written applications  and  forms,  and
                    other   requests  for  information.   The   Committee   may
                    reasonably  rely  upon  all such  applications,  forms  and
                    information so furnished.

                (3) To receive from the Company such information   as shall  be
                    necessary  for   the   proper  administration  of the Plan.
                    The Committee may reasonably rely upon all such information 
                    so furnished.

                (4) To  appoint individuals to assist in the administration  of
                    the  Plan  as the Committee deems necessary, including  but
                    not  limited to, Company employees, agents, attorneys,  and
                    accountants.   The Committee may reasonably rely  upon  all
                    information and advice furnished by such individuals.

                (5) To  receive, review, and maintain, as it deems appropriate,
                    benefit payment and administrative expense reports.

                (6) To  issue directions to the Company concerning all benefits
                    which  are  to  be paid from the Company's  general  assets
                    pursuant to the Plan provisions.

                (7) To  prepare and distribute to Company employees information
                    describing  the  Plan,  in  such manner  as  the  Committee
                    determines to be required or appropriate.

           (d)  The Committee shall make all determinations as to the right  of
any  person  to a benefit under the Plan.  Any denial by the Committee  of  the
claim for benefits under the Plan by an employee shall be stated in writing  by
the  Committee and delivered or mailed to the employee; and such  notice  shall
set  forth  the  specific reasons for the denial.  In addition,  the  Committee
shall  afford a reasonable opportunity to any employee whose claim for benefits
has been denied for a review of the decision denying the claim.

           (e)  The Committee shall be indemnified by Quaker to the full extent
allowed  by  law.  This indemnity shall extend to all individuals appointed  to
assist  in the administration of the Plan, as described in subparagraph  (c)(4)
above.

     3.   ELIGIBILITY.  A domestic salaried employee of the Company at the time
of  a  Change in Control of Quaker (as defined below) is eligible for severance
benefits  under  the Plan (determined in accordance with paragraph  4)  if  his
employment is terminated under any of the following conditions within two years
following the Change in Control of Quaker:

           (a) Any  termination  of  employment with the  Company,  other  than
               death,  physical  or  mental incapacity, voluntary  resignation,
               retirement,  gross misconduct, or due to the sale,  spin-off  or
               other  disposition  of  a  plant,  profit  center,  division  or
               subsidiary  of  Quaker  as an ongoing  entity  if  the  affected
               employee is hired by, or is offered continued employment by, the
               successor or purchasing entity.

           (b) Notwithstanding  anything  in  subparagraph  (a)  above  to  the
               contrary,  any  termination of employment with the  Company,  in
               lieu  of  the employee accepting continued employment  with  the
               Company  which  involves a significant change in the  employee's
               terms  and  conditions  of employment  (as  defined  below).   A
               "significant  change in the employee's terms and  
               
Page 2               
               
              conditions of employment" shall be deemed to have occurred when
              during  such two year period:

               (1)  the  total of the employee's salary and incentive bonus  is
                    to  be  reduced,  based  upon  the  amounts  equal  to  the
                    employee's  salary  immediately  prior  to  the  Change  in
                    Control of Quaker, and the most recent incentive bonus paid
                    fully accrued and payable to the employee immediately prior
                    to the Change in Control of Quaker;

               (2)  the  location of continued employment is beyond  a  30-mile
                    radius of the employee's location of employment immediately
                    prior to the Change in Control of Quaker; or

               (3)  the employee is to be paid on an hourly basis.

          
          (c)  For purposes of Section 4(a)(3), nondomestic employees  will  be
               included in the eligible group.
               
          (d)  "Change  in Control of Quaker" shall be deemed to have  occurred
               if:

                (1) any  "Person,"  which  shall  mean a "person" as such  term
                    is  used  in  Sections 13(d) and 14(d)  of  the  Securities
                    Exchange Act of 1934, as amended (the "Exchange Act")(other
                    than   Quaker,  any  trustee  or  other  fiduciary  holding
                    securities under an employee benefit plan of Quaker, or any
                    company  owned, directly or indirectly, by the stockholders
                    of  Quaker in substantially the same proportions  as  their
                    ownership   of  stock  of  Quaker),  is  or   becomes   the
                    "beneficial  owner"  (as defined in Rule  13d-3  under  the
                    Exchange  Act),  directly or indirectly, of  securities  of
                    Quaker  representing  30% or more of  the  combined  voting
                    power  of  Quaker's  then  outstanding  voting  securities;
                    provided, however, that this paragraph (a) shall not  apply
                    to  any Person who becomes such a beneficial owner of  such
                    Company  securities  pursuant  to  an  agreement  with  the
                    Company  approved by the Company's Board of Directors  (the
                    "Board"), entered into before such Person has become such a
                    beneficial owner of Company securities representing  5%  or
                    more  of  the  combined voting power of the Company's  then
                    outstanding voting securities;
               
               (2)  during  any period of 24 consecutive months (not  including
                    any  period prior to September 11, 1996), individuals,  who
                    at  the beginning of such period constitute the Board,  and
                    any  new  director (other than a director designated  by  a
                    Person  who  has entered into an agreement with  Quaker  to
                    effect a transaction described in subparagraph (1), (3)(ii)
                    or (4)) whose election by the Board or whose nomination for
                    
Page 3                    
                    
                    election by Quaker's stockholders, was approved by  a  vote
                    of  at  least two-thirds (2/3) of the directors before  the
                    beginning of the period cease for any reason  to constitute
                    at least a majority thereof;

               (3)  the  stockholders of Quaker approve (i) a plan of  complete
                    liquidation  of  Quaker or (ii) the sale or disposition  by
                    Quaker  of  all  or  substantially all of  Quaker's  assets
                    unless  the  acquirer of the assets or its directors  shall
                    meet  the  conditions  for  a merger  or  consolidation  in
                    subparagraphs (4)(i) or (4)(ii); or

               (4)  the   stockholders   of   Quaker  approve   a   merger   or
                    consolidation of Quaker with any other company other than:

                     (i) such  a merger or consolidation which would result  in
                         the    voting   securities   of   Quaker   outstanding
                         immediately  prior thereto continuing    to  represent
                         (either by remaining outstanding or by being converted
                         into  voting securities of the surviving entity)  more
                         that  70% of the combined voting power of Quaker's  or
                         such  surviving entity's outstanding voting securities
                         immediately after such merger or consolidation; or

                    (ii) such  a merger or consolidation which would result  in
                         the directors of Quaker who were directors immediately
                         prior thereto continuing to constitute at least 50% of
                         the  directors  of  the surviving  entity  immediately
                         after such merger or consolidation.

                    In  this  subparagraph (4), "surviving entity"  shall  mean
                    only  an  entity  in  which  all of  Quaker's  stockholders
                    immediately  before  such  merger or  consolidation  become
                    stockholders  by the terms of such merger or consolidation,
                    and  the  phrase  "directors of Quaker who  were  directors
                    immediately  prior thereto" shall include only  individuals
                    who  were  directors of Quaker at the beginning of  the  24
                    consecutive month period preceding the date of such  merger
                    or consolidation, or who were new directors (other than any
                    director  designated by a person who has  entered  into  an
                    agreement with Quaker to effect a transaction described  in
                    subparagraph   (1),  (3)(ii),  (4)(i)  or  (4)(ii))   whose
                    election by the Board, or whose nomination for election  by
                    Quaker's  stockholders, was approved by a vote of at  least
                    two-thirds  (2/3) of the directors before the beginning  of
                    such period.

     4.   SEVERANCE BENEFITS.

Page 4

           (a)   An  eligible employee pursuant to paragraph 3 will be provided
the following severance benefits:

                (1) Compensation - Payment to an employee shall be made in  the
                    form  of  a  single lump sum, or equal monthly installments
                    over  the  Severance  Period (as  defined  below),  at  the
                    Committee's  sole discretion.  For this purpose  the  total
                    amount payable in either form shall equal:  (i) 75% of  the
                    employee's  (A) current annualized salary at  the  time  of
                    termination  (or,  if  greater, the  employee's  annualized
                    salary in effect immediately prior to the Change in Control
                    of  Quaker), and (B) determined on an annualized basis, the
                    most  recently paid (or fully accrued and unpaid) incentive
                    bonus  at  the  time of termination (or, if  greater,  such
                    bonus  paid  or accrued prior to the Change in  Control  of
                    Quaker);  plus  (ii)  such  annualized  salary  amount  and
                    incentive  bonus  amount  multiplied  by  a  fraction,  the
                    numerator  of which is the employee's number  of  years  of
                    service  with the Company (as defined below) exceeding  20,
                    and  the denominator of which is 26.  However, in no  event
                    will  such total severance benefit payable exceed two times
                    such  annualized salary amount and incentive bonus  amount.
                    If   the  severance  benefit  is  to  be  paid  in  monthly
                    installments, the severance period shall be  a  nine  month
                    period  commencing with the date following  termination  of
                    employment, plus any additional period corresponding to the
                    additional benefit payable to an employee with more than 20
                    years of service with the Company (the "Severance Period").
                    The  single  sum  payment shall be  made,  or  the  monthly
                    installments  shall  commence,  at  the  employee's   usual
                    payroll  date  next  following  his  date  of  termination.
                    "Years  of  service  with  the  Company"  shall  mean   the
                    employee's  number of completed years of service  with  the
                    Company;  including service as a full time hourly employee,
                    and  service rendered to an entity or organization that was
                    acquired by the Company.

               (2)  Welfare  Benefits - During the Severance Period an employee
                    shall be entitled to Employee Welfare Benefits to which  he
                    would  have been entitled under currently elected  coverage
                    under  the  Company's medical, dental  and  life  insurance
                    programs prior to his termination of employment, regardless
                    of  the  form of compensation benefit to be provided  under
                    subparagraph  (1).  The employee shall not be  required  to
                    contribute  more  than  the normal  cost  (including  those
                    attributable  to  changes in levels of benefits)  for  such
                    benefits  as  existed immediately prior to  the  Change  in
                    Control  of  Quaker.  The Severance Period for purposes  of
                    this  subparagraph (2) shall not be applied to  reduce  the
                    benefit  extension  period  required  by  the  Consolidated
                    
Page 5                    
                    
                    Omnibus  Budget Reconciliation Act of 1985 or any amendment
                    thereto.

               (3)  Incentive  Bonus (prior to Severance Period) - In  addition
                    to  amounts payable under subparagraphs (1) and  (2)  above
                    payment  shall be made to the employee within a  reasonable
                    time  thereafter  of  the  employee's  incentive  bonus  as
                    provided  herein  below.  For purposes  hereof,  "incentive
                    bonus"  shall mean any form of incentive bonus payment  for
                    which  the  employee  would have been eligible  immediately
                    prior  to the Change in Control, but which is not  paid  to
                    the  employee as of employment termination.  For an  entire
                    fiscal year ending  prior to termination of employment such
                    incentive  bonus shall be deemed to be an amount  equal  to
                    110%  of  the employee's similar incentive bonus paid  with
                    respect  to the next prior fiscal year, and such  incentive
                    bonus   for  the  fiscal  year  including  termination   of
                    employment  (on  a  pro-rata  basis  in  reference  to  the
                    complete number of months of employment during such  fiscal
                    year),  shall be an amount equal to 110% of the  employee's
                    similar  incentive bonus paid, or to be paid in  accordance
                    herewith for the next prior fiscal year.

           (b)   All  benefits to be paid or provided pursuant to  subparagraph
4(a)  shall be in addition to, and shall not be reduced by, any other  benefits
payable  or  provided  by  separate agreement with the  employee,  or  plan  or
arrangement of the Company, except as follows:

               (1)  If  an employee is also eligible for severance benefits  to
                    be  paid  and  provided  pursuant to  the  Quaker  Officers
                    Severance  Program or the Quaker Severance  Pay  Plan  (the
                    "Programs"), the greater amount or longer severance  period
                    with   respect   to  compensation  and  welfare   benefits,
                    respectively,  shall  be provided in  accordance  with  and
                    pursuant  to the terms of the Programs or Plan as the  case
                    may  be.   In  no  event will an employee  be  entitled  to
                    duplicative  benefits under the Programs and  subparagraphs
                    4(a)(1) and (2) of the Plan.

               (2)  If  an  employee  would otherwise be eligible  for  retiree
                    welfare  benefits, the employee may choose to  be  eligible
                    for  such benefits or to be covered by the Plan during  the
                    Severance  Period,  after which the employee  shall  become
                    eligible for such retiree welfare benefits.

               (3)  An  employee who is being provided disability benefits  and
                    payments  at  the time of the Change in Control  of  Quaker
                    shall continue to receive only such disability payments and
                    benefit plan coverage to which he is entitled at such  time
                    for  so  long  as  he remains eligible for such  disability
                    
Page 6                    
                    
                    benefits.  Following the expiration of such payments during
                    the  two  year  period following the Change in  Control  of
                    Quaker,  the employee shall then be eligible for  severance
                    benefits  under  the  Plan determined  in  accordance  with
                    paragraph 3.

          (c)  Any severance benefits payable under the Plan to an employee who
dies  prior  to  full payment of such benefits shall be paid to the  employee's
estate.

           (d)   Notwithstanding  any other provision of  the  Plan,  severance
benefits  furnished  hereunder shall be subject  to  the  following  terms  and
conditions:
               
                (1) If  the  making of severance benefit payments  pursuant  to
                    subparagraphs 4(a)(1) and (2) would subject the employee to
                    the  excise tax under Section 4999 of the Internal  Revenue
                    Code  of 1986, as amended, or would result in the Company's
                    loss  of  a federal income tax deduction for those payments
                    (either  of  these consequences is referred to individually
                    herein  as  a  "Tax Penalty"), then such severance  benefit
                    payments shall be reduced to the extent necessary to  avoid
                    the imposition of such Tax Penalty.  The preceding sentence
                    shall  not apply if such employee (i) is entitled to a  tax
                    reimbursement  for  such  Tax  Penalty  under   any   other
                    agreement  plan  or  program of the company,  or  (ii)  may
                    disclaim  any portion of or all compensation payable  under
                    this or any other agreement, plan or program of the Company
                    in order to avoid such Tax Penalty.
               
                (2) If  the  employee  and  the Company shall  disagree  as  to
                    whether  the furnishing of a benefit under the  Plan  would
                    result in the imposition of a Tax Penalty, the matter shall
                    be resolved by an opinion of counsel chosen by the employee
                    and  reasonably satisfactory to the Company.   The  Company
                    shall  pay the fees and expense of such counsel, and  shall
                    make  available  to  counsel such  information  as  may  be
                    reasonably necessary to prepare the opinion.

      5.    RETIREE  HEALTH  PLANS.  All domestic full time salaried  employees
covered  under  The  Quaker Retiree Health Incentive Plan,  and  other  retiree
health plans  maintained for the benefit of its salaried employees (the "Health
Plans"),  who  have attained age 50 upon termination of employment  within  two
years  after  a  Change in Control, shall be credited with an  additional  five
years  of  service under the Health Plans for all purposes of  eligibility  and
benefits  under the Health Plans, and during such two-year period  the  minimum
age  requirement for purposes of eligibility of such terminated employees under
the  Health  Plans shall be age 50, except that in no event shall  benefits  be
provided under the Health Plans until the employee has reached age 55.

      6.   NONASSIGNMENT.   No benefits payable under the Plan shall be subject
in  any manner to assignment, anticipation, alienation, sale, transfer, pledge,
encumbrance, or charge, and any such attempted action shall be void and no such

Page 7

benefit  shall  be  in  any manner liable for or subject to  debts,  contracts,
liabilities,  engagements, or torts of any employee.  If  any   employee  shall
become  bankrupt  or  shall  attempt to anticipate, alienate,  sell,  transfer,
assign,  pledge,  encumber, or charge any amount or benefit payable  under  the
Plan,  then  the Committee in its discretion may hold or apply such benefit  or
any part thereof to or for the benefit of such employee or his beneficiary, his
spouse, children, blood relatives, or other dependents, in such manner  and  in
such proportions as the administrator may consider proper.

      7.    AMENDMENT AND TERMINATION.  Quaker, by action of its Board, or  the
Compensation Committee thereof, shall have the right to amend this Plan in  any
respect,  or to terminate this Plan; provided, however, that in no event  shall
the  Plan  be  amended or terminated during the five-year  period  following  a
Change  in Control of Quaker in a manner which would reduce payments or benefit
extension periods for any employee.

      8.    CONTINUED EMPLOYMENT.   Neither the Plan nor any of its  provisions
shall be construed as giving any employee of the Company a right to continue in
the  employ  of  the  Company, or as a limitation of  the  Company's  right  to
discharge any of its employees, with or without cause.

      9.    SUCCESSORS.   The Plan shall be binding upon any successor  of  the
Company  whether by merger, consolidation, or sale of all or substantially  all
of the Company's assets.

     10.  GOVERNING LAW.  The Plan shall be construed and enforced according to
the Employee Retirement Income Security Act of 1974 ("ERISA"), and the laws  of
the  State  of Illinois, other than its laws respecting choice of law,  to  the
extent not pre-empted by ERISA.

           IN  WITNESS  WHEREOF,  this Plan is executed by  a  duly  authorized
officer of the Company.

                                        THE QUAKER OATS COMPANY


 October 14, 1996                       By:  /s/Douglas J. Ralston
                                        Its Senior Vice President


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