QUAKER OATS CO
10-K405, 1997-03-19
GRAIN MILL PRODUCTS
Previous: GEORGE PUTNAM FUND OF BOSTON, 497, 1997-03-19
Next: EVERGREEN FUND, 485APOS, 1997-03-19





                                       
                                       
                                 UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549
                                       
                                 FORM 10-K

             X   ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 (d)
                 OF THE SECURITIES EXCHANGE ACT OF 1934

                For the fiscal year ended December 31, 1996

                      TRANSITION REPORT PURSUANT TO SECTION 13
                 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934

                                       

                          Commission file number 1-12

                            THE QUAKER OATS COMPANY

            (Exact name of registrant as specified in its charter.)

                     NEW JERSEY                 36-1655315
          (State of other jurisdiction of    (I.R.S. Employer
          incorporation or organization)     Identification No.)

            QUAKER TOWER
    P.O. Box 049001 Chicago, Illinois            60604-9001
(Address of principal executive offices)         (Zip Code)

Registrant's telephone number, including area code (312) 222-7111

Securities registered pursuant to Section 12(b) of the Act:
                                       
Title of each class                          Name of each exchange
                                              on which registered


Common Stock ($5.00 Par Value)               New York Stock Exchange
                                             Chicago Stock Exchange
                                             Pacific Stock Exchange
                                             The Stock Exchange, London

Preferred Stock Purchase Rights              New York Stock Exchange
                                             Chicago Stock Exchange
                                             Pacific Stock Exchange

   Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.

Yes X      No

   Indicate by check mark if disclosure of delinquent filers pursuant to Item 
405 of Regulation S-K is not contained herein, and will not be contained, to
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to
this Form 10-K. [X]

   The  aggregate  market value of Common Stock held by non-affiliates of the
Registrant as of the close of business on February 28, 1997 was $4,892,229,265.
The liquidation value of Series B ESOP Convertible Preferred Stock, all of
which is held in The Quaker Employee Stock Ownership Plan, at the close of
business on February 28, 1997 totaled $84,497,946, plus related dividends.  The
number of shares of Common Stock, $5.00 par value, outstanding as of the close
of business on February 28, 1997 was 136,368,760.
                                       
                                       
                                       
                                       
DOCUMENTS INCORPORATED BY REFERENCE.

1.  Portions of The Quaker Oats Company Annual Report to Shareholders for the
fiscal year ended December 31, 1996 (Annual Report) (Parts I, II and III
of Form 10-K)
2.  Portions of The Quaker Oats Company Notice of Annual Meeting and Proxy
Statement (Proxy Statement) dated April 2, 1997 (Part III of Form 10-K)

CROSS-REFERENCE TABLE OF CONTENTS

The Annual Report and the Proxy Statement include all information required in
Parts I, II and III of Form 10-K, except as otherwise indicated in the 
following Cross-Reference Table of Contents.  The Cross-Reference Table of 
Contents identifies the source of information for each of the Form 10-K items
included in  Parts I, II and III.  Only those sections of the Annual Report and
the Proxy  Statement cited in the Cross-Reference Table of Contents are 
incorporated in the Form 10-K and filed with the Securities and Exchange 
Commission.

10-K Item No.                                 Source of Information

PART I.
Item 1.  Business
  (a)  General Development of Business        Annual Report, pages 46-47
  (b)  Financial Information About Industry   Annual Report, pages 25, 42-44
       Segments
  (c)  Description of Business                Annual Report, pages 25-29,
                                                30-35, 55, 57, 59
  (d)  Financial Information About Foreign    Annual Report, pages 42-44
       and Domestic Operations and Export 
       Sales
  (e)  Executive Officers of Registrant       Annual Report, pages 60-61

Item 2.  Properties.                          Annual Report, page 59
Item 3.  Legal Proceedings.                   Annual Report, page 57
Item 4.  Submission of Matters to a Vote of   (Not Applicable)
         Security Holders.
         
PART II.
Item 5.  Market for the Registrant's Common   Annual Report, pages 31, 34-35,
         Equity and Related Stockholder         57, 64-65
         Matters.
                                              
Item 6.  Selected Financial Data.             Annual Report, pages 30-35
Item 7.  Management's Discussion and          Annual Report, pages 25-29
         Analysis of Financial Condition 
         and Results of Operations.
Item 8.  Financial Statements and             Annual Report, pages 36-58
         Supplementary Data.
Item 9.  Changes in and Disagreements with    (Not Applicable)
         Accountants on Accounting and
         Financial Disclosure.
         
PART III.
Item 10. Directors and Executive Officers of  Notice of Annual Meeting and Proxy
         the registrant.                        Statement, pages 5-8; Annual
                                              Report, pages 60-61 
Item 11. Executive Compensation.              Notice of Annual Meeting and Proxy
                                                Statement, pages 12-19
Item 12. Security Ownership of Certain        Notice of Annual Meeting and Proxy
         Beneficial Owners and Management.      Statement, pages 10-11
Item 13. Certain Relationships and Related    (Not Applicable)
         Transactions.
      
PART IV.
Item 14  Exhibits, Financial Statement Schedules, and Reports on Form 8-K.
  (a)(1)   Financial Statements.
Consolidated financial statements of The Quaker Oats Company and its
subsidiaries are incorporated under Item 8 of this Form 10-K.
  (a)(2)& (d)  Financial Statement Schedules.
All required financial statement schedules are included in the 
consolidated financial statements or notes thereto as incorporated 
under Item 8 of this Form 10-K.
  (a)(3)& (c)  Exhibits.
See Exhibit Index attached hereto, which is incorporated herein by 
reference.


                                  SIGNATURES

Pursuant to the requirements of Sections 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed
on its behalf by the undersigned, thereunto duly authorized.


THE QUAKER OATS COMPANY

By /s/WILLIAM D. SMITHBURG
William D. Smithburg, Chairman, President and Chief Executive Officer

Date:  March 12, 1997

   Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below on the 12th day of March 1997, by the following
persons on behalf of the Registrant and in the capacities indicated.


Signature                          
Title

/s/ WILLIAM  D.  SMITHBURG    
William D. Smithburg
 Chairman, President and Chief Executive Officer  

/s/ ROBERT S. THOMASON    
Robert S. Thomason
 Senior Vice President Finance and Chief Financial Officer

/s/ THOMAS L. GETTINGS    
Thomas L. Gettings
 Vice President and Corporate Controller
         
/s/ FRANK C. CARLUCCI   
Frank C. Carlucci
 Director

/s/ SILAS S. CATHCART
Silas S. Cathcart
 Director

/s/ KENNETH I. CHENAULT
Kenneth I. Chenault
 Director

/s/ JUDY C. LEWENT
Judy C. Lewent
 Director

/s/ VERNON R. LOUCKS, JR.
Vernon R. Loucks, Jr.
 Director

/s/ THOMAS C. MacAVOY
Thomas C. MacAvoy
 Director

/s/ LUTHER C. McKINNEY
Luther C. McKinney
 Director

/s/ WALTER J. SALMON
Walter J. Salmon
 Director

/s/ WILLIAM L. WEISS
William L. Weiss
 Director

                                       
EXHIBIT INDEX
                                             

EXHIBIT NO.        DESCRIPTION                     PAPER (P), ELECTRONIC (E)
                                                   OR INCORPORATED BY
                                                   REFERENCE (IBRF)
                                

3(a)     Restated Certificate of Incorporation (as of September 11, 1996)     E
3(b)     Bylaws of The Quaker Oats Company (as of November 13, 1996)          E
4        Registrant undertakes to furnish to the Commission, upon request,
         a copy of any instrument defining the rights of holders of long-
         term debt of the registrant and all of its subsidiaries for which
         consolidated or unconsolidated financial statements are required 
         to be filed                                                        IBRF
10(a)    1984 Long-Term Incentive Plan, as restated effective September 1, 
         1996 (incorporated by reference to the Company's Form 10-Q for  
         the fiscal quarter ended September 30, 1996, file number 1-12)     IBRF
10(b)    Deferred Compensation Plan for Directors of The Quaker Oats 
         Company, as restated effective November 1, 1996                      E
10(c)    Deferred Compensation Plan for Executives of The Quaker Oats
         Company, as restated effective November 1, 1996                      E
10(d)    Management Incentive Bonus Plan of The Quaker Oats Company as
         amended September 8, 1993 (incorporated by reference to the 
         Company's Form  10-K  for the fiscal year ended June 30, 1994, 
         file number  1-12)                                                 IBRF
10(e)    Directors' Stock Compensation Plan, as restated effective  
         November  1, 1996                                                    E
10(f)(1) Termination Benefits Agreement with William D. Smithburg, first 
         effective for the fiscal quarter ended December 31, 1996             E
10(f)(2) Termination Benefits Agreements with certain Executive Officers, 
         first effective for the fiscal quarter ended December 31, 1996       E
10(f)(3) Agreement upon separation of employment with Michael B. Schott 
         effective August  12, 1996 (incorporated by reference to the 
         Company's Form 10-Q for the fiscal quarter ended September 
         30, 1996, file number 1-12)                                        IBRF
10(g)    The Quaker Supplemental Executive Retirement Program, as
         restated effective November 1, 1996                                  E
10(h)(1) The Quaker Oats  Company Benefits Protection Trust
         (incorporated by reference to the Company's Form 10-K for
         the fiscal year ended June 30, 1989, file number 1-12)             IBRF
10(h)(2) First Amendment to The Quaker Oats Company Benefits Protection
         Trust (incorporated by reference to the Company's Form 10-K for
         the fiscal year ended June 30, 1992, file number 1-12)             IBRF
10(h)(3) Second Amendment to The Quaker Oats Company Benefits Protection
         Trust (incorporated by reference to the Company's Form 10-K for 
         the fiscal year ended June 30, 1992, file number 1-12)             IBRF
10(i)    The Quaker Eligible Earnings Adjustment Plan, as restated 
         effective November 1, 1996                                           E
10(j)    Quaker Officers Severance Program, as restated effective  
         November 1, 1996                                                     E
10(k)    The Quaker Long Term Incentive Plan of 1990 (incorporated by 
         reference to the Company's Form 10-Q for the fiscal quarter 
         ended September 30, 1996, file number 1-12)                        IBRF
10(l)    The Quaker 415 Excess Benefit Plan, as restated effective 
         November 1, 1996                                                     E
10(m)    Quaker Salaried Employees Compensation and Benefits Protection 
         Plan, as restated effective November 1, 1996                         E
11       Statement re Computation of Per Share Earnings                       E
12       Statement re Computation of Ratios                                   E
13       Annual Report to Shareholders of The Quaker Oats Company  
         for fiscal year ended December 31, 1996                              E
21       List of Subsidiaries of the Registrant                               E
23       Consent of Auditors                                                  E




Exhibit 3(a)                                   

                                   
                                   AMENDED

                                      AND

                                   RESTATED

                         CERTIFICATE OF INCORPORATION

                                      OF

                            THE QUAKER OATS COMPANY

                              SEPTEMBER 11, 1996

                            THE QUAKER OATS COMPANY

                         Certificate of Incorporation

                                       

              Organized Under the Laws of the State of New Jersey

                           Authorized Capital Stock

                Preference, without par value, 1,000,000 shares

                Preferred, without par value, 10,000,000 shares

                    Common, $5 par value 400,000,000 shares

                                       

                 Original Certificate Filed September 21, 1901

                                       

                        Amendment Filed March 31, 1906

             Increasing preferred capital stock from $8,000,000 to

                                  $9,000,000

            and common capital stock from $4,000,000 to $4,500,000.

                                       

                        Amendment Filed April 25, 1910

        Increasing common capital stock from $4,500,000 to $5,500,000.

                                       

                       Amendment Filed November 25, 1912

        Increasing common capital stock from $5,500,000 to $10,000,000.

                                       

                         Amendment Filed April 7, 1917

             Increasing preferred capital stock from $9,000,000 to

                                  $15,000,000

           and common capital stock from $10,000,000 to $15,000,000.

                         Amendment Filed July 14, 1919

            Increasing preferred capital stock from $15,000,000 to

                                  $25,000,000

           and common capital stock from $15,000,000 to $25,000,000.

                                       

                        Amendment Filed March 14, 1925

         No change in preferred capital stock. Changing common capital

                  stock to 600,000 shares without par value.

                                       

                        Amendment Filed March 20, 1930

        No change in preferred capital stock. Increasing common capital

                  stock to 800,000 shares without par value.

                                       

                       Amendment Filed January 19, 1951

             No change in preferred capital stock. Changing Common

                   Stock to 4,000,000 shares, $5 par value.

                                       

                       Amendment Filed November 14, 1958

        No change in preferred capital stock. Changing Common Stock to

                        6,000,000 shares, $5 par value.

                                       

                       Amendment Filed November 3, 1967

             No change in preferred capital stock. Changing Common

                   Stock to 12,000,000 shares, $5 par value.

                       Amendment Filed November 1, 1968

            Eliminating 6% Preferred Capital Stock, $100 par value.

                                  Authorizing

         169,022 shares of $3 Cumulative Convertible Preferred Stock,

                                $50 par value.

                 Authorizing 1,500,000 shares Preference Stock

                              without par value.

           Changing Common Stock to 15,000,000 shares, $5 par value.

                                       

                       Amendment Filed November 7, 1969

          No change in Preferred or Preference Stock. Changing Common

                   Stock to 22,500,000 shares, $5 par value.

                                       

                       Amendment Filed December 10, 1971

          No change in Preferred or Preference Stock.  Elimination of

                      preemptive rights on Common Stock.

                                       

                       Amendment Filed November 16, 1972

          No change in Preferred or Preference Stock. Changing Common

                   Stock to 35,000,000 shares, $5 par value.

                                       

                         Amendment Filed May 21, 1975

          No change in Common or Preferred Stock. Providing for issue

         of a series of Preference Stock without par value, designated

            "$9.56 preference stock," consisting of 500,000 shares.

                    Amended and Restated November 28, 1978

                   No change in Common or Preference Stock.

                      Elimination of $3 Preferred Stock.

                                       

                       Amendment Filed November 22, 1983

               No change in Common or Preference Stock. Amended

       Article Sixth of, and added Article Seventh to, the Certificate.

                                       

                      Amendments Filed November 15, 1984

                        No change in Preference Stock.

          Changing Common Stock to 100,000,000 shares, $5 par value,

             and authorizing 10,000,000 shares of Preferred Stock

                              without par value.

                   Added Article Eighth to the Certificate.

                        Principal Office in New Jersey:

                         The Corporation Trust Company

                             28 West State Street

                           Trenton, New Jersey 08608

                               General Offices:

                 321 N. Clark Street, Chicago, Illinois 60610

                                       

                          Amendment Filed May 5, 1986

                    No Change in Common or Preferred Stock.

                    Elimination of $9.56 Preference Stock.

                                       

                      Amendment Filed September 18, 1986

                   No change in Common or Preference Stock.


           Provided for series of Preferred Stock without par value

          designated "Series A Junior Participating Preferred Stock."


                                       
                       Amendment Filed November 12, 1986
                  No change in Preference or Preferred Stock.

          Changing Common Stock to 200,000,000 shares, $5 par value.

                                       

                       Amendment Filed November 11, 1987

              No change in Common, Preference or Preferred Stock.

                Amended Certificate to add a new Article Ninth.

                                       

                       Amendment Filed November 9, 1988

          No change in Common, Preference or Preferred Stock. Amended

             Certificate to add a new Article Fourth, Paragraph C.

                                       

                         Amendment Filed June 19, 1989

          No change in Common, Preference or Preferred Stock. Amended

                    Certificate to add a New Series B ESOP

                         Convertible Preferred Stock.

                                       

                       Amendment Filed January 13, 1993

              No change in Common, Preference or Preferred Stock.

                 Amended Certificate to amend Article Eighth.

                       Amendment Filed November 9, 1994

                  No change in Preference or Preferred Stock.

          Changing Common Stock to 400,000,000 shares, $5 par value.

                       Registered Office in New Jersey:

                         The Corporation Trust Company

                             820 Bear Tavern Road

                            West Trenton, NJ 08628

                                       

                      Amendment Filed September 11, 1996

                   No change in Common or Preference Stock.

           Retired Series of Preferred without par value designated

              "Series A Junior Participating Preferred Stock" and

           provided for Series of Preferred Stock without par value

         designated "Series C Junior Participating Preference Stock".

                                       

                                    AMENDED

                                      AND

                                   RESTATED

                         CERTIFICATE OF INCORPORATION

                                      OF

                            THE QUAKER OATS COMPANY

                              SEPTEMBER 11, 1996

                                       

      Pursuant to the provisions of Section 14A:9-5 of the New Jersey  Business

Corporation Act, The Quaker Oats Company, a corporation organized and  existing

under  the  laws  of  the  State  of New Jersey, restates  and  integrates  its

Certificate of Incorporation, as heretofore amended, to read in full as  herein

set forth:



      First.         The  name of  the Corporation is: The Quaker Oats Company.



      Second.        The address of the Corporation's current registered office

is 820 Bear Tavern  Road,  West Trenton, New Jersey  08628.   The  name  of the

Corporation's  current  registered agent at such  address,  upon  whom  process

against the Corporation may be served, is The Corporation Trust Company.



      Third.         The purposes for which the Corporation is organized are to

engage in any or all activities within the purposes for which corporations  now

or  at  any  time  hereafter may be organized under  the  New  Jersey  Business

Corporation  Act  and  under  all amendments and supplements  thereto,  or  any

revision thereof or any statute enacted to take the place thereof.



      Fourth.        The aggregate number of shares which the Corporation shall

have  authority to issue is 411,000,000 shares divided into 400,000,000  shares

of  common  stock  of  the par value of $5.00 per share,  1,000,000  shares  of

preference  stock  without par value and 10,000,000 shares of  preferred  stock

without par value.

      The designations, rights, preferences, privileges and limitations of  the

shares  of  common  stock, shares of preference stock and shares  of  preferred

stock, and the manner of determining the designations, and number of series  of

preference  stock  and  preferred  stock and  the  relative  voting,  dividend,

liquidation  and other rights, preferences and limitations of each such  series

are as follows:



A.   Preference Stock



      (1)   The  Board of Directors is hereby empowered to cause the preference

stock to be issued from time to time for such consideration as it may from time

to  time  fix, and to cause such preference stock to be issued in  series  with

variations as to:



     (a)  the rates of dividends payable thereon,

     (b)  the terms on which the same may be redeemed,

     (c)  the amount which may be paid to the holders thereof,

     (d)  the terms or amount of any sinking fund provided for the purchase  or

     redemption thereof, and

     (e)   the  terms upon which the holders thereof may convert the same  into

     stock of any   other class or classes or of any one or more series of  the

     same class or of another class or classes.



      All  shares of preference stock shall be identical in all respects except

as  above  provided; and shares of preference stock of any one series shall  be

identical  in all respects. If the stated dividends or the amounts  payable  in

any other distribution of assets on all shares of preference stock are not paid

in  full,  the holders of shares of all series of preference stock shall  share

ratably in the payment of dividends, including arrearages, if any, and  in  any

amounts payable in any other distribution of assets in accordance with the sums

that  would  be payable on such shares if all dividends and distributions  were

paid in full.  The holders of each series of preference stock shall be entitled

to  receive, when and as declared by the Board of Directors, dividends, payable

quarterly,  at the rate designated by the Board of Directors in the  resolution

providing  for the issue of such series, and no more.  Such dividends  on  each

series  of  preference stock shall be cumulative whether  or  not  earned.   No

dividends  (other than dividends payable in common stock) shall be declared  or

paid or set apart for payment on the common or preferred stock unless and until

dividends  payable for all past quarterly dividend periods on  the  outstanding

shares of each series of preference stock shall have been paid, or declared and

set apart for payment, in full.  The holders of each series of preference stock

shall  be  entitled to receive, in case of dissolution or any  distribution  of

assets in liquidation, the amount specified for payment in such case, as  fixed

by  the  Board of Directors in the resolution providing for the issue  of  such

series,  and no more.  No payment or distribution shall be made in  respect  of

the  common  or preferred stock, in case of dissolution or any distribution  of

assets  in  liquidation, unless and until the amount specified for  payment  in

such case to the holder of each series of preference stock shall have been paid

in full.



      (2)  The shares of each series of preference stock may be made subject to

redemption in whole or in part, at the option of the Corporation, at such  time

or  times  and at such price or prices and upon such terms as may be prescribed

by  the  Board of Directors in the resolution providing for the issue  of  such

series.  If less than all of the outstanding shares of any series of preference

stock are to be redeemed at a particular time, the shares of such series to  be

so  redeemed shall be chosen by lot or pro rata in such manner as the Board  of

Directors  may determine.  The Corporation may create a sinking  fund  for  the

purchase,  redemption or retirement of any series of preference stock  of  such

amount or proportion of net profit and upon such terms as may be prescribed  by

the  Board  of  Directors in the resolution providing for  the  issue  of  such

series.  Preference  shares redeemed by the Corporation  shall  be  retired  by

resolution  of  the  Board  of Directors and shall not  be  reissued,  and  the

authorized  stock and capital represented by such preference  shares  shall  be

deemed to be reduced accordingly.



      (3)   The  Board of Directors, with respect to each series of  preference

stock, shall decide whether the stock of such series shall be convertible,  and

if  so shall designate in the resolution providing for the issue of such series

the terms upon which such stock may be converted into stock of any other series

of  preference  stock  or into stock of any other class or  classes.  Upon  the

conversion  of shares of preference stock, the preference shares  so  converted

shall  be  deemed to be retired and shall not be reissued, and  the  authorized

stock  and capital represented by such preference shares shall be deemed to  be

reduced accordingly.



      (4)   Subject  to  the  provisions of law  and  of  this  Certificate  of

Incorporation as in effect from time to time, every holder of preference  stock

of  any  series  shall be entitled to one vote in person or by proxy  for  each

share  of  such stock held by him.  If at any time the Corporation  shall  have

failed  to  pay,  or  declare  and  set apart for  payment,  dividends  on  all

outstanding  shares  of preference stock in an amount equal  to  six  quarterly

dividends upon such shares, the number of directors of the Corporation shall be

increased  by  two  at  the  first annual meeting of the  shareholders  of  the

Corporation held thereafter; and at such meeting and at each subsequent  annual

meeting until dividends payable for all past quarterly dividend periods on  all

outstanding  shares of preference stock shall have been paid, or  declared  and

set  apart for payment, in full, the holders of the shares of preference  stock

shall  have the right, voting as a class, to elect such two additional  members

of the Board of Directors to hold office for a term of one year and until their

successors  are elected and qualified; provided, that the right to  vote  as  a

class  upon the election of such two additional directors shall not  limit  the

right  of holders of preference stock to vote upon other matters when permitted

by   other  provisions  of  this  Certificate.   Upon  such  payment,  or  such

declaration  and  setting apart for payment, in full,  the  terms  of  the  two

additional  directors so elected shall forthwith terminate, and the  number  of

directors of the Corporation shall be reduced by two and such additional voting

right  of  the  holders of shares of preference stock shall cease,  subject  to

increase  in  the  number of directors as aforesaid and to  revesting  of  such

voting  right in the event of each and every additional failure in the  payment

of  dividends  in an amount equal to six quarterly dividends as aforesaid.   So

long  as  any  shares  of  the  preference  stock  shall  be  outstanding,  the

Corporation shall not, without the affirmative vote of the holders of at  least

two-thirds  of  the  aggregate  number  of  shares  of  preference  stock  then

outstanding, amend this Certificate to: (a) increase the authorized  preference

stock of the Corporation; (b) authorize any new class of stock ranking equal to

or  prior  to  the  preference  stock, either as to  payment  of  dividends  or

distribution of assets; (c) adversely change the rights, preferences or  powers

of  the  preference  stock  with  respect  to  dividends,  voting,  conversion,

liquidation or redemption.



     (5)  Shares of preference stock of any series shall not entitle any holder

thereof to any preemptive right to purchase or subscribe for any shares of that

or any other class.



B.   Preferred Stock



      (1)   The  Board of Directors is hereby empowered to cause the  preferred

stock to be issued from time to time for such consideration as it may from time

to  time  fix,  and to cause such preferred stock to be issued in  series  with

variations  as to rights, preferences, privileges and limitations as designated

by  the  Board of Directors in the resolution providing for the issue  of  such

series,  except that no series of preferred stock shall rank equal to or  prior

to  any  of  the  preference  stock, either  as  to  payment  of  dividends  or

distribution of assets.  Shares of preferred stock of any one series  shall  be

identical in all respects.

      (2)   Subject  to  the priority of holders of the preference  stock,  the

holders  of  each  series  of  preferred stock shall  be  entitled  to  receive

cumulative, noncumulative or partially cumulative dividends at the rate and  on

the  terms designated by the Board of Directors in the resolution providing for

the  issue  of  such series, and no more.  No dividends (other  than  dividends

payable in common stock) shall be declared or paid or set apart for payment  on

the  common  stock  unless and until all dividends payable on  the  outstanding

shares of each series of preferred stock shall have been paid, or declared  and

set  apart  for  payment, in full.  Subject to the priority of holders  of  the

preference  stock,  the  holders of each series of  preferred  stock  shall  be

entitled  to receive, in case of dissolution or any distribution of  assets  in

liquidation,  the amount specified for payment in such case, as  fixed  by  the

Board  of  Directors in the resolution providing for the issue of such  series,

and no more.  No payment or distribution shall be made in respect of the common

stock,  in  case  of dissolution or any distribution of assets in  liquidation,

unless and until the amount specified for payment in such case to the holder of

each series of preferred stock shall have been paid in full.



      (3)  The shares of each series of preferred stock may be made subject  to

redemption in whole or in part, at the option of the Corporation, at such  time

or  times  and at such price or prices and upon such terms as may be prescribed

by  the  Board of Directors in the resolution providing for the issue  of  such

series.  The Corporation may create a sinking fund for the purchase, redemption

or  retirement of any series of preferred stock of such amount or proportion of

net  profits and upon such terms as may be prescribed by the Board of Directors

in  the  resolution providing for the issue of such series.   Preferred  shares

redeemed  by the Corporation shall be restored to the status of authorized  but

unissued shares of preferred stock not constituting part of any series thereof,

unless the Board of Directors elects to retain such redeemed shares as Treasury

shares.



      (4)   The  Board of Directors, with respect to each series  of  preferred

stock, shall decide whether the stock of such series shall be convertible,  and

if  so shall designate in the resolution providing for the issue of such series

the terms upon which such stock may be converted into stock of any other series

of  preferred  stock  or into stock of any other class  or  classes.  Upon  the

conversion of shares of preferred stock, the preferred share so converted shall

be restored to the status of authorized but unissued shares.



      (5)   Subject  to  the  provisions of law  and  of  this  Certificate  of

Incorporation as in effect from time to time, the holders of preferred stock of

any  series shall be entitled to such voting rights, limited voting rights,  or

special  or  multiple  voting  rights as may be  prescribed  by  the  Board  of

Directors in the resolution providing for the issue of such series.



      (6)  Shares of preferred stock of any series shall not entitle any holder

thereof to any preemptive right to purchase or subscribe for any shares of that

or any other class.



      (7)   The Board of Directors shall have all other powers and rights  with

respect  to the preferred stock which are not inconsistent with the New  Jersey

Business Corporation Act or this Certificate of Incorporation as in effect from

time to time.



      (8)   The  relative  voting,  dividend,  liquidation  and  other  rights,

preferences  and  limitations of the shares of the series  of  preferred  stock

designated "Series C Junior Participating Preferred Stock" are as set forth  in

the resolution of the Board of Directors contained in the document filed in the

office  of  the Secretary of State of New Jersey pursuant to which such  series

was  created,  which  resolution,  marked "Exhibit  A,"  is  attached  to  this

Certificate of Incorporation and made a part hereof as if set forth in full.



       (9)   The  relative  voting,  dividend  liquidation  and  other  rights,

preferences  and  limitations of the shares of the series  of  preferred  stock

designated "Series B ESOP Convertible Preferred Stock" are as set forth in this

Paragraph  Fourth  B  and  in  Exhibit  B  to  this  Restated  Certificate   of

Incorporation, which document has been filed with the Secretary of State of New

Jersey  together with the resolution pursuant to which the series was  created,

and which are both made a part hereof as if set forth in full.



C.   Common Stock



      The  common stock shall be subject to the prior rights of the holders  of

the  preference stock and preferred stock as above declared.  Subject  to  such

prior rights, the Board of Directors may declare and pay dividends out of funds

legally available therefor.  In the event of the dissolution of the Corporation

or  of a distribution of the assets or any portion thereof by way of return  of

capital,  the  holders  of the common stock shall, after  the  holders  of  the

preference stock and preferred stock have received the preferential amounts  to

which  they are entitled, be entitled to receive the balance of the  assets  of

the  Corporation so distributed. Shares of common stock shall not  entitle  the

holder  thereof to any preemptive right to purchase or subscribe of the  shares

of that or any other class.



      Fifth.     The number of Directors constituting the Corporation's current

Board  of  Directors is 10.  The names and business addresses  of  the  persons

currently serving as said Directors are:

                    The Honorable Frank C. Carlucci
                    Chairman
                    The Carlyle Group
                    1001 Pennsylvania Avenue, N.W.
                    Washington, D.C.  20004-2505


                    Mr. Silas S. Cathcart
                    Retired Chairman
                    Illinois Tool Works, Inc.
                    222 Wisconsin Ave.
                    Suite 103
                    Chicago, IL  60645


                    Mr. Kenneth I. Chenault
                    Vice Chairman
                    American Express Company
                    American Express Tower
                    40th Floor
                    World Financial Center
                    200 Vesey Street
                    New York, NY  10285-4000


                    Ms. Judy C. Lewent
                    Senior Vice President
                    & Chief Financial Officer
                    Merck & Co., Inc.
                    One Merck Drive
                    P.O. Box 100
                    Whitehouse Station, NJ  08889-0100


                    Mr. Vernon R. Loucks, Jr.
                    Chairman and Chief Executive Officer
                    Baxter International Inc.
                    One Baxter Parkway
                    Deerfield, IL  60015


                    Dr. Thomas C. MacAvoy
                    Paul M. Hammaker
                    Professor of Business Administration
                    Darden Graduate
                    School of Business Administration
                    University of Virginia
                    Charlottesville, VA  22906
                    
                    Mr. Luther C. McKinney
                    Senior Vice President - Law
                    and Corporate Affairs
                    The Quaker Oats Company
                    Quaker Tower, 27-10
                    P.O. Box 049001
                    Chicago, IL  60604-9001


                    Dr. Walter J. Salmon
                    Stanley Roth Sr.
                    Professor of Retailing
                    Harvard Business School
                    Morgan Hall - Room 175
                    Soldiers Field Road
                    Boston, MA  02163


                    Mr. William D. Smithburg
                    Chairman, President and CEO
                    The Quaker Oats Company
                    Quaker Tower, 27-13
                    P.O. Box 049001
                    Chicago, IL  60604-9001


                    Mr. William L. Weiss
                    Chairman Emeritus
                    Ameritech Corporation
                    One First National Plaza
                    21 S. Clark Street
                    Suite 2530 C
                    Chicago, IL  60603-2006


      Sixth.    The business and affairs of the Corporation shall be managed by

a Board of Directors.  The number of directors (exclusive of directors, if any,

elected  by  the  holders  of one or more classes of preference  stock,  voting

separately  as  a  class  pursuant  to the provisions  of  the  Certificate  of

Incorporation  applicable thereto) shall be not less than 6  or  more  than  24

directors, the exact number of directors to be determined from time to time  by

resolution  adopted by affirmative vote of a majority of the  entire  Board  of

Directors.    The  directors shall be divided into three  classes,   designated

Class  I,  Class  II  and Class III.  Each class shall consist,  as  nearly  as

possible, of one-third of the total number of directors constituting the entire

Board  of  Directors.   At  the 1983 Annual Meeting of  Shareholders,  Class  I

directors  shall be elected for a one-year term, Class II for a  two-year  term

and  Class  III  directors for a three-year term.  At  each  succeeding  annual

meeting of shareholders beginning in 1984, successors to directors whose  terms

expire at that annual meeting shall be of the same class as the directors  they

succeed, and shall be elected for three-year terms.  If the number of directors

is  changed  by resolution of the Board of Directors pursuant to  this  Article

Sixth, any increase or decrease shall be apportioned among the classes so as to

maintain the number of directors in each class as nearly equal as possible, but

in  no case shall a decrease in the number of directors shorten the term of any

incumbent director.

      A  director  shall hold office until the annual meeting for the  year  in

which  his or her term expires and until his or her successor shall be  elected

and  shall  qualify, subject, however, to prior death, resignation, retirement,

or  removal  from  office.  Any newly created directorship  resulting  from  an

increase  in  the  number of directors and any other vacancy on  the  Board  of

Directors, however caused, may be filled by a majority of the directors then in

office,  although less than a quorum, or by a sole remaining director; provided

that  if  the  number of directors is increased, not more than two  such  newly

created  directorships  may be filled by the directors in  any  period  between

annual  meetings  of shareholders. Any director so elected to  fill  a  vacancy

shall,  without regard to the class in which such vacancy occurred, hold office

until  the next succeeding annual meeting of shareholders and until his or  her

successor shall have been elected and qualified. The term of a director elected

by  shareholders  to fill a newly created directorship or other  vacancy  shall

expire  at  the same time as the terms of the other directors of the  class  in

which the vacancy occurred.

      Exclusive  of directors, if any, elected by the holders of  one  or  more

classes  of  preference  stock,  one  or more  or  all  the  directors  of  the

Corporation  may  be removed for cause by the shareholders by  the  affirmative

vote  of two-thirds of the votes cast by the holders of shares entitled to vote

at  a  meeting of shareholders for which proper notice of such proposed removal

has been given.

      No  person shall be eligible for election as a director at any annual  or

special  meeting of shareholders unless a written request that his or her  name

be  placed  in  nomination  is received from a shareholder  of  record  by  the

Secretary of the Corporation not less than 30 days prior to the date fixed  for

the  meeting, together with the written consent of such person to  serve  as  a

director.   Where  such  a request for nomination and such  consent  have  been

timely  received, but such nominee is unable or declines to serve,  the  person

who  placed  the individual's name in nomination may request that an  alternate

name be placed in nomination at the meeting.

      Notwithstanding the foregoing, whenever the holders of any  one  or  more

classes or series of preference stock issued by the Corporation shall have  the

right, voting separately by class or series, to elect directors at an annual or

special  meeting  of  shareholders, the election, term of  office,  filling  of

vacancies  and  other features of such directorships shall be governed  by  the

terms  of  this Certificate of Incorporation applicable thereto.  Directors  so

elected  shall  not be divided into classes unless expressly provided  by  such

terms,  and during the prescribed terms of office of such directors, the  Board

of  Directors  shall consist of such directors in addition  to  the  number  of

directors determined as provided in the first paragraph of this Article Sixth.



      Seventh.   Notwithstanding any other provisions of  this  Certificate  of

Incorporation  or the Bylaws of the Corporation (and notwithstanding  the  fact

that  some  lesser  percentage may be specified by  law),  the  Bylaws  may  be

amended,  altered  or  repealed, and new Bylaws may be  enacted,  only  by  the

affirmative  vote of the holders of not less that two-thirds of the outstanding

shares  of capital stock of the Corporation or by a vote of not less than  two-

thirds of the entire Board of Directors.



      Eighth.   The affirmative vote of the holders of two-thirds of all Voting

Shares  (as  defined herein) of the Corporation considered for the purposes  of

this  Article  Eighth  as  one class, shall be required  for  the  adoption  or

authorization of any Combination as defined herein with any person  if,  as  of

the  record  date  for  the determination of shareholders  entitled  to  notice

thereof  and  to vote thereon, such person is an Interested Shareholder  or  an

affiliate  of an Interested Shareholder; provided, that such two-thirds  voting

requirement  shall  not  be applicable if all of the  conditions  specified  in

either of the following paragraphs (1) or (2) are met:



      (1)   If  the Combination shall have been approved by a majority  of  the

Disinterested  Directors (as defined herein) who were directors  prior  to  the

time  that  such  person  became an Interested Shareholder,  but  only  if  the

Disinterested Directors were a majority of the Board of Directors  before  such

person became an Interested Shareholder.



      (2)  (a)    The  cash,  or  fair  market  value  of  other  consideration

(determined  by the experts provided for in Subparagraph (iii)  below  of  this

Article  Eighth),  to be received per share in the Combination  by  holders  of

common stock of the Corporation is not less than the greatest of:



      (i)   the  highest  per-share  price  (including  brokerage  commissions,

transfer taxes, and soliciting dealer's fees) paid during the preceding  twelve

months  by  the  Interested Shareholder in acquiring the beneficial  ownership,

directly  or  indirectly, of any of its holdings of the  common  stock  of  the

Corporation.   (In  making this computation, appropriate adjustments  shall  be

made  for  any  stock  splits, stock dividends, stock  combinations  and  other

similar events.);



     (ii) the closing price per share of the common stock of the Corporation as

listed on the New York Stock Exchange on the business day immediately preceding

the  date  that the meeting of the shareholders of the Corporation is held  for

the purpose of voting on the Combination;



      (iii)      a  price  that is approved as being fair  to  the  holders  of

outstanding  common  stock  of the Corporation not  owned  by  such  Interested

Shareholder, as determined by at least two independent experts selected  by  at

least three Disinterested Directors.  (This determination shall be based on the

value of the total Corporation in an arm's-length sale.)  The Corporation shall

pay  the  reasonable fees and expenses associated with the retention  of  these

experts; and



      (b)   A  proxy  statement  which complies with the  requirements  of  the

Securities Exchange Act of 1934, as amended, shall be mailed to the holders  of

common  stock  for  the  purpose  of soliciting shareholder  approval  of  such

Combination.  The proxy statement shall contain (as exhibits or otherwise)  the

entire opinions of the independent experts required by this Article Eighth.



The  requirements  of  this  Article Eighth are in  addition  to,  and  do  not

supersede,  amend,  alter, change or eliminate any board approval,  shareholder

vote  or  consent  or other conditions required by the laws of  New  Jersey  in

effect at the time a Combination is proposed.



The following definitions shall apply for the purposes of this Article Eighth:



      A.   "Combination" means a merger or consolidation of the Corporation  or

any  subsidiary of the Corporation with any other corporation, or the  sale  or

lease  of  all  or a substantial part of the assets of the Corporation  or  any

subsidiary  of  the  Corporation to any other person, or any other  transaction

which has achieved substantially the same effect.



      B.    An  "Interested Shareholder" is any person who owns ten percent  or

more of the outstanding Voting Shares of the Corporation.



      C.    A  "person"  includes  a natural person, corporation,  partnership,

association,  joint stock company, trust, unincorporated association  or  other

entity.   When  two or more persons act as a partnership, limited  partnership,

syndicate,  or  other group for the purpose of acquiring, holding,  voting,  or

disposing  of Voting Shares, they shall be deemed a single person for  purposes

of this Article Eighth.



      D.   "Voting Shares" means the issued and outstanding shares of any class

of stock of the Corporation which is entitled to vote generally in the election

of directors.



      E.    Ownership  of  Voting  Shares  includes  beneficial  ownership.   A

beneficial  owner  of  Voting  Shares includes  any  person  who,  directly  or

indirectly, through any contract, options, warrants, convertible securities  or

other  contract  rights  to acquire Voting Shares, arrangement,  understanding,

relationship  or otherwise, has or shares (i) voting power, which includes  the

power  to  vote,  or  to  direct the voting of,  the  Voting  Shares,  or  (ii)

investment  power, which includes the power to dispose of,  or  to  direct  the

disposition of, the Voting Shares.



      F.    A "subsidiary" of the Corporation is any company a majority or more

of the voting securities of which is owned by the Corporation.



      G.    A "Disinterested Director" is a director of the Corporation who (i)

is  not  and never has been an officer or director of an Interested Shareholder

or any affiliate or associate of such Interested Shareholder and is not and has

not  been  for the past five years an employee of an Interested Shareholder  or

any  affiliate or associate of such Interested Shareholder; (ii) does  not  own

more than one percent or 10,000 shares, whichever is the lesser of any class of

equity securities of an Interested Shareholder or any affiliate or associate of

such  Interested Shareholder; (iii) is not the settlor of any trust,  and  does

not  serve as the trustee, executor or in a similar capacity for any  trust  or

estate,  which  owns more than one percent or 10,000 shares, whichever  is  the

lesser, of any class of equity securities of any Interested Shareholder or  any

affiliate or associate of such Interested Shareholder; (iv) is not the relative

of  any person or of the spouse of such person who could not be a Disinterested

Director  because of any of the provisions of the clauses (i), (ii),  or  (iii)

above  who  has  the same home as such person; (v) is not the spouse,  brother,

sister,  son,  daughter, father or mother of any person  who  could  not  be  a

Disinterested Director because of any of the provisions of clauses  (i),  (ii),

or  (iii)  above;  and  (vi) is not otherwise by reason  of  past,  present  or

anticipated  circumstances  unable  to  act  solely  in  the  interest  of  the

Corporation  with  respect  to the Combination, provided  that  no  officer  or

employee  of  the Corporation shall be disqualified from being a  Disinterested

Director solely by reason of being an officer or employee of the Corporation.



      H.    An  "affiliate" of a specified person is a person who directly,  or

indirectly  through one or more intermediaries, controls, or is controlled  by,

or is under common control with, such specified person.



      I.   An "associate" of a specified person is (i) any person of which such

specified  person is an officer or partner or is the owner of  ten  percent  or

more of any class of equity securities, (ii) any trust or other estate in which

such specified person owns ten percent or more of the total beneficial interest

or  as  to  which  such  specified person serves as trustee  or  in  a  similar

fiduciary  capacity, (iii) any relative or spouse of such specified person,  or

any  relative  of such spouse, who has the same home as such specified  person,

(iv)  any person who is a director or officer of such specified person  or  any

corporation  which controls or is controlled by such specified person,  or  (v)

any other member or partner in a partnership, limited partnership, syndicate or

other group, formal or informal, of which such specified person is a member  or

partner  and which is acting together for the purpose of acquiring, holding  or

disposing of securities of the Corporation.



      Enforcement.   The Board of Directors is specifically authorized to  seek

equitable  relief, including an injunction, to enforce the provisions  of  this

Article Eighth.



      Amendment. No amendment to this Certificate of Incorporation shall amend,

alter,  change  or repeal any of the provisions of this Article  Eighth  unless

such  amendment,  in  addition  to receiving any shareholder  vote  or  consent

required  by  the laws of the State of New Jersey in effect at the time,  shall

receive the affirmative vote of the holders of two-thirds of all Voting Shares.



     Ninth.

A.   Limitation of Liability



      To  the  full  extent from time to time permitted by New Jersey  law,  no

director or officer of the Company shall be personally liable to the Company or

its  shareholders for damages for breach of any duty owed to the Company or its

shareholders. Neither the amendment or repeal of this Article, nor the adoption

of  any  provision of this Certificate of Incorporation inconsistent with  this

Article, shall eliminate or reduce the protection afforded by this Article to a

director  or officer of the Company with respect to any matter which  occurred,

or  any cause of action, suit or claim which, but for this Article, would  have

accrued or arisen, prior to such amendment, repeal or adoption.

B.   Indemnification



      (1)   The  Company shall indemnify any person who is or was  a  director,

officer,  employee  or  agent of the Company or of any constituent  corporation

absorbed by the Company in a consolidation or merger, and any person who is  or

was  a  director, officer, trustee, employee or agent of any other  corporation

(domestic   or   foreign)   or  of  any  partnership,   joint   venture,   sole

proprietorship,  trust, employee benefit plan or other enterprise  (whether  or

not  for  profit),  serving as such at the request of the  Company  or  at  the

request of any such constituent corporation, or the legal representative of any

such  director,  officer,  trustee, employee or agent,  against  such  person's

reasonable  costs, disbursements and counsel fees and amounts paid or  incurred

in  satisfaction of settlements, judgments, fines and penalties  in  connection

with  any  pending, threatened or completed civil, criminal, administrative  or

arbitrative  action, suit or proceeding, whether brought in the  right  of  the

Company  or  otherwise, and any appeal therein and any inquiry or investigation

which could lead to such action, suit or proceeding, to the fullest extent  now

or hereafter permitted by New Jersey law.

      (2)   The  Company shall pay expenses as they are incurred by any  person

covered by this Article in connection with any proceeding, as defined above, in

advance of the final disposition of the proceeding to the fullest extent now or

hereafter permitted by New Jersey law.

      (3)  The foregoing indemnification and advancement of expenses shall  not

be  deemed exclusive of any other rights to which any person indemnified may be

entitled.

      (4)  The rights provided to any person under this Article Ninth shall  be

enforceable against the Company by such person, who shall be presumed  to  have

relied upon it in serving or continuing to serve as a director or in any of the

other  capacities  set  forth  in this Article  Ninth.  No  elimination  of  or

amendment  to  this Article Ninth shall deprive any person of rights  hereunder

arising out of alleged or actual occurrences, acts or failures to act occurring

prior to notice to such person of such elimination or amendment.

Dated this 11th day of September, 1996

                              THE QUAKER OATS COMPANY



                              By
                                        Vice President


               (Name and full title)
                                       
                                   EXHIBIT A


      By  resolution  of the Board of Directors there is created  a  series  of
preferred  stock,  no  par value, of the Company (such  preferred  stock  being
herein  referred  to  as  "Preferred  Stock,"  which  term  shall  include  any
additional shares of preferred stock of the same class heretofore or  hereafter
authorized to be issued by the Company), consisting of 4,000,000 shares,  which
shall  be  identical  in  all  respects to the  preferred  stock  described  in
Paragraph Fourth B of the Corporation's Certificate of Incorporation, with such
variations  as  may  be  contained in this Exhibit  A,  and  hereby  fixes  the
designation  and  the  voting powers, preferences and relative,  participating,
optional  or  other  special  rights, and the  qualifications,  limitations  or
restrictions thereof, as follows:

      Section  1.      Designation and Amount.  There  shall  be  a  series  of
Preferred  Stock  of  the Corporation which shall be designated  as  "Series  C
Junior Participating Preferred Stock," no par value (hereinafter called "Series
C Preferred Stock"), and the number of shares constituting such series shall be
4,000,000.   Such number of shares may be increased or decreased by  resolution
of  the  Board of Directors and by the filing of a certificate pursuant to  the
provisions  of the Business Corporation Act of the State of New Jersey  stating
that such increase or reduction has been so authorized; provided, however, that
no decrease shall reduce the number of shares of Series C Preferred Stock to  a
number  less than that of the shares then outstanding plus the number of shares
of  Series  C  Preferred  Stock issuable upon exercise of  outstanding  rights,
options or warrants or upon conversion of outstanding securities issued by  the
Corporation.

     Section 2.     Dividends and Distributions.
          (A)   Subject to the prior and superior rights of the holders of  any
shares  of  any  series of Preferred Stock ranking prior and  superior  to  the
shares  of  Series C Preferred Stock with respect to dividends, the holders  of
shares  of Series C Preferred Stock shall be entitled to receive, when, as  and
if  declared by the Board of Directors out of funds legally available  for  the
purpose,  quarterly dividends payable in cash to holders of record on the  last
business  day  of March, June, September and December in each year  (each  such
date  being  referred  to  herein  as  a "Quarterly  Dividend  Payment  Date"),
commencing  on  the  first  Quarterly Dividend Payment  Date  after  the  first
issuance of a share or fraction of a share of Series C Preferred Stock,  in  an
amount  per  share (rounded to the nearest cent) equal to the  greater  of  (a)
$1.00 or (b) subject to the provision for adjustment hereinafter set forth, 100
times  the aggregate per share amount of all cash dividends, and 100 times  the
aggregate per share amount (payable in kind) of all non-cash dividends or other
distributions  other  than  a  dividend  payable  in  shares  of  Common  Stock
(hereinafter  defined)  or a subdivision of the outstanding  shares  of  Common
Stock  (by  reclassification or otherwise), declared on the Common  Stock,  par
value  $5.00  per  share,  of the Corporation (the "Common  Stock")  since  the
immediately preceding Quarterly Dividend Payment Date, or, with respect to  the
first Quarterly Dividend Payment Date, since the first issuance of any share or
fraction  of a share of Series C Preferred Stock.  In the event the Corporation
shall  at  any time following July 31, 1996 (i) declare any dividend on  Common
Stock  payable in shares of Common Stock, (ii) subdivide the outstanding Common
Stock  or  (iii) combine the outstanding Common Stock into a smaller number  of
shares, then in each such case the amount to which holders of shares of  Series
C  Preferred  Stock were entitled immediately prior to such event under  clause
(b) of the preceding sentence shall be adjusted by multiplying each such amount
by  a  fraction the numerator of which is the number of shares of Common  Stock
outstanding  immediately after such event and the denominator of which  is  the
number  of  shares of Common Stock that were outstanding immediately  prior  to
such event.

          (B)   The Corporation shall declare a dividend or distribution on the
Series  C  Preferred Stock as provided in paragraph (A) above at  the  time  it
declares  a dividend or distribution on the Common Stock (other than a dividend
payable in shares of Common Stock).

          (C)    No dividend or distribution (other than a dividend payable  in
shares  of  Common Stock) shall be paid or payable to the holders of shares  of
Common  Stock  unless, prior thereto, all accrued but unpaid dividends  to  the
date  of  such dividend or distribution shall have been paid to the holders  of
shares of Series C Preferred Stock.

          (D)  Dividends shall begin to accrue and be cumulative on outstanding
shares  of  Series C Preferred Stock from the Quarterly Dividend  Payment  Date
next  preceding  the date of issue of such shares of Series C Preferred  Stock,
unless  the  date of issue of such shares is prior to the record date  for  the
first  Quarterly Dividend Payment Date, in which case dividends on such  shares
shall begin to accrue from the date of issue of such shares, or unless the date
of  issue  is a Quarterly Dividend Payment Date or is a date after  the  record
date  for  the  determination of holders of shares of Series C Preferred  Stock
entitled  to  receive a quarterly dividend and before such  Quarterly  Dividend
Payment  Date, in either of which events such dividends shall begin  to  accrue
and  be  cumulative  from such Quarterly Dividend Payment  Date.   Accrued  but
unpaid  dividends  shall not bear interest.  Dividends paid on  the  shares  of
Series  C  Preferred  Stock in an amount less than the  total  amount  of  such
dividends at the time accrued and payable on such shares shall be allocated pro
rata  on  a share-by-share basis among all such shares at the time outstanding.
The  Board of Directors may fix a record date for the determination of  holders
of shares of Series C Preferred Stock entitled to receive payment of a dividend
or  distribution declared thereon, which record date shall be no more  than  30
days prior to the date fixed for the payment thereof.

     Section 3.     Voting Rights.  The holders of shares of Series C Preferred
Stock shall have the following voting rights:

          (A)    Subject to the provision for adjustment hereinafter set forth,
each one one-hundredth of a share of Series C Preferred Stock shall entitle the
holder  thereof  to  one  vote  on all matters  submitted  to  a  vote  of  the
shareholders  of the Corporation.  In the event the Corporation  shall  at  any
time  following July 31, 1996 (i) declare any dividend on Common Stock  payable
in shares of Common Stock, (ii) subdivide the outstanding Common Stock or (iii)
combine  the outstanding Common Stock into a smaller number of shares, then  in
each  such  case the number of votes per share to which holders  of  shares  of
Series C Preferred Stock were entitled immediately prior to such event shall be
adjusted by multiplying such number by a fraction the numerator of which is the
number  of shares of Common Stock outstanding immediately after such event  and
the  denominator  of which is the number of shares of Common  Stock  that  were
outstanding immediately prior to such event.

           (B)   Except as otherwise provided herein or by law, the holders  of
shares  of  Series C Preferred Stock and the holders of shares of Common  Stock
and  any  other  capital stock of the Corporation having general voting  rights
shall  vote  together  as  one class on all matters  submitted  to  a  vote  of
shareholders of the Corporation.

           (C)   (i)  Whenever, at any time or times, dividends payable on  any
share  or  shares of Series C Preferred Stock shall be in arrears in an  amount
equal  to  at  least six full quarterly dividends (whether or not declared  and
whether or not consecutive), the holders of record of the outstanding Preferred
Stock  shall have the exclusive right, voting separately as a single class,  to
elect two directors of the Corporation at a special meeting of shareholders  of
the  Corporation  or at the Corporation's next annual meeting of  shareholders,
and  at each subsequent annual meeting of shareholders, as provided below.   At
elections for such directors, the holders of shares of Series C Preferred Stock
shall  be  entitled to cast one vote for each one one-hundredth of a  share  of
Series C Preferred Stock held.

                (ii)  Upon  the  vesting of such right of the  holders  of  the
Preferred  Stock,  the maximum authorized number of members  of  the  Board  of
Directors  shall  automatically be increased by two and the  two  vacancies  so
created  shall  be  filled by vote of the holders of the outstanding  Preferred
Stock  as hereinafter set forth.  A special meeting of the shareholders of  the
Corporation  then  entitled to vote shall be called  by  the  Chairman  or  the
President or the Secretary of the Corporation, if requested in writing  by  the
holders of record of not less than 10% of the Preferred Stock then outstanding.
At such special meeting, or, if no such special meeting shall have been called,
then at the next annual meeting of shareholders of the Corporation, the holders
of the shares of the Preferred Stock shall elect, voting as above provided, two
directors  of  the Corporation to fill the aforesaid vacancies created  by  the
automatic increase in the number of members of the Board of Directors.  At  any
and  all  such  meetings for such election, the holders of a  majority  of  the
outstanding  shares of the Preferred Stock shall be necessary to  constitute  a
quorum  for such election, whether present in person or by proxy, and such  two
directors  shall be elected by the vote of at least a plurality of shares  held
by  such  shareholders  present or represented at the  meeting.   Any  director
elected  by  holders of shares of the Preferred Stock pursuant to this  Section
may  be removed at any annual or special meeting, by vote of a majority of  the
shareholders  voting  as  a class who elected such director,  with  or  without
cause.   In  case  any vacancy shall occur among the directors elected  by  the
holders  of the Preferred Stock pursuant to this Section, such vacancy  may  be
filled  by the remaining director so elected, or his successor then in  office,
and  the  director so elected to fill such vacancy shall serve until  the  next
meeting  of  shareholders for the election of directors.  After the holders  of
the  Preferred Stock shall have exercised their right to elect Directors in any
default  period  and  during  the continuance of such  period,  the  number  of
Directors  shall not be further increased or decreased except by  vote  of  the
holders of Preferred Stock as herein provided or pursuant to the rights of  any
equity  securities ranking senior to or pari passu with the Series C  Preferred
Stock.

                (iii)      The  right  of the holders of the  Preferred  Stock,
voting separately as a class, to elect two members of the Board of Directors of
the Corporation as aforesaid shall continue until, and only until, such time as
all arrears in dividends (whether or not declared) on the Preferred Stock shall
have  been paid or declared and set apart for payment, at which time such right
shall  terminate,  except as herein or by law expressly  provided,  subject  to
revesting  in  the event of each and every subsequent default of the  character
above-mentioned.   Upon  any termination of the right of  the  holders  of  the
shares  of  the  Preferred  Stock as a class to vote for  directors  as  herein
provided,  the  term of office of all directors then in office elected  by  the
holders   of   Preferred  Stock  pursuant  to  this  Section  shall   terminate
immediately.   Whenever  the term of office of the  directors  elected  by  the
holders of the Preferred Stock pursuant to this Section shall terminate and the
special voting powers vested in the holders of the Preferred Stock pursuant  to
this Section shall have expired, the maximum number of members of the Board  of
Directors of the Corporation shall be such number as may be provided for in the
By-laws of the Corporation, irrespective of any increase made pursuant  to  the
provisions of this Section.

           (D)  Except as set forth herein, holders of Series C Preferred Stock
shall  have  no special voting rights and their consent shall not  be  required
(except to the extent they are entitled to vote with holders of Common Stock as
set forth herein) for taking any corporate action.

     Section 4.     Certain Restrictions.
          (A)  Whenever quarterly dividends or other dividends or distributions
payable  on  the  Series C Preferred Stock as provided  in  Section  2  are  in
arrears,   thereafter   and  until  all  accrued  and  unpaid   dividends   and
distributions,  whether or not declared, on shares of Series C Preferred  Stock
outstanding shall have been paid in full, the Corporation shall not:

                (i)   declare or pay dividends on, make any other distributions
on, or redeem or purchase or otherwise acquire for consideration any shares  of
stock  ranking junior (either as to dividends or upon liquidation,  dissolution
or winding up) to the Series C Preferred Stock;

               (ii)   declare  or  pay    dividends  on   or  make  any   other
distributions  on  any  shares of stock ranking  on  a  parity  (either  as  to
dividends  or  upon liquidation, dissolution or winding up) with the  Series  C
Preferred Stock, except dividends paid ratably on the Series C Preferred  Stock
and  all  such  parity stock on which dividends are payable or  in  arrears  in
proportion  to  the total amounts to which the holders of all such  shares  are
then entitled;

              (iii)   redeem or purchase or otherwise acquire for consideration
shares  of  any  stock  ranking on a parity (either as  to  dividends  or  upon
liquidation,  dissolution  or winding up) with the Series  C  Preferred  Stock,
provided  that  the Corporation may at any time redeem, purchase  or  otherwise
acquire shares of any such parity stock in exchange for shares of any stock  of
the  Corporation  ranking junior (either as to dividends or  upon  dissolution,
liquidation or winding up) to the Series C Preferred Stock; or

               (iv)  purchase or otherwise acquire for consideration any shares
of Series C Preferred Stock, except in accordance with a purchase offer made in
writing  or  by  publication (as determined by the Board of Directors)  to  all
holders  of  such  shares  upon such terms as the  Board  of  Directors,  after
consideration of the respective annual dividend rates and other relative rights
and  preferences of the respective series and classes, shall determine in  good
faith  will result in fair and equitable treatment among the respective  series
or classes.

           (B)   The  Corporation  shall  not  permit  any  subsidiary  of  the
Corporation  to purchase or otherwise acquire for consideration any  shares  of
stock  of the Corporation unless the Corporation could, under paragraph (A)  of
this  Section, purchase or otherwise acquire such shares at such  time  and  in
such manner.

      Section 5.     Reacquired Shares.  Any shares of Series C Preferred Stock
purchased  or  otherwise acquired by the Corporation in any  manner  whatsoever
shall  be  retired and cancelled promptly after the acquisition  thereof.   All
such shares shall upon their cancellation become authorized but unissued shares
of  Preferred  Stock and may be reissued as part of a new series  of  Preferred
Stock  to  be  created by resolution or resolutions of the Board of  Directors,
subject to the conditions and restrictions on issuance set forth herein.

     Section 6.     Liquidation, Dissolution or Winding Up.

          (A)  Upon any voluntary liquidation, dissolution or winding up of the
Corporation,  no distribution shall be made to the holders of shares  of  stock
ranking  junior  (either  as to dividends or upon liquidation,  dissolution  or
winding  up) to the Series C Preferred Stock unless, prior thereto, the holders
of shares of Series C Preferred Stock shall have received $1.00 per share, plus
an  amount  equal  to  accrued and unpaid dividends and distributions  thereon,
whether or not declared, to the date of such payment (the "Series C Liquidation
Preference").   Following  the  payment of the full  amount  of  the  Series  C
Liquidation  Preference,  no additional distributions  shall  be  made  to  the
holders  of  shares  of  Series C Preferred Stock unless,  prior  thereto,  the
holders of shares of Common Stock shall have received an amount per share  (the
"Common Adjustment") equal to the quotient obtained by dividing (i) the  Series
C Liquidation Preference by (ii) 100 (as appropriately adjusted as set forth in
subparagraph  C  below to reflect such events as stock splits, stock  dividends
and  recapitalizations with respect to the Common Stock) (such number in clause
(ii),  the  "Adjustment Number").  Following the payment of the full amount  of
the Series C Liquidation Preference and the Common Adjustment in respect of all
outstanding  shares of Series C Preferred Stock and Common Stock, respectively,
holders of Series C Preferred Stock and holders of shares of Common Stock shall
receive  their ratable and proportionate share of the remaining  assets  to  be
distributed in the ratio, on a per share basis, of the Adjustment Number  to  1
with  respect  to such Preferred Stock and Common Stock, on a per share  basis,
respectively.

           (B)   In  the  event, however, that there are not sufficient  assets
available to permit payment in full of the Series C Liquidation Preference  and
the  liquidation preferences of all other series of Preferred  Stock,  if  any,
which  rank on a parity with the Series C Preferred Stock, then such  remaining
assets  shall  be distributed ratably to the holders of such parity  shares  in
proportion to their respective liquidation preferences.

           (C)   In the event the Corporation shall at any time following  July
31,  1996 (i) declare any dividend on Common Stock payable in shares of  Common
Stock,  (ii)  subdivide  the  outstanding Common Stock  or  (iii)  combine  the
outstanding  Common Stock into a smaller number of shares, then  in  each  such
case  the Adjustment Number in effect immediately prior to such event shall  be
adjusted  by multiplying such Adjustment Number by a fraction the numerator  of
which  is  the  number of shares of Common Stock outstanding immediately  after
such event and the denominator of which is the number of shares of Common Stock
that were outstanding immediately prior to such event.

      Section 7.     Consolidation, Merger, etc.  In case the Corporation shall
enter into any consolidation, merger, combination or other transaction in which
the  shares  of Common Stock are exchanged for or changed into other  stock  or
securities, cash and/or any other property, then in any such case the shares of
Series  C  Preferred  Stock shall at the same time be  similarly  exchanged  or
changed  in  an  amount  per  share (subject to the  provision  for  adjustment
hereinafter  set  forth)  equal to 100 times the  aggregate  amount  of  stock,
securities, cash and/or any other property (payable in kind), as the  case  may
be, into which or for which each share of Common Stock is changed or exchanged.
In  the  event  the Corporation shall at any time (i) declare any  dividend  on
Common  Stock payable in shares of Common Stock, (ii) subdivide the outstanding
Common  Stock  or  (iii) combine the outstanding Common Stock  into  a  smaller
number  of shares, then in each such case the amount set forth in the preceding
sentence with respect to the exchange or change of shares of Series C Preferred
Stock  shall be adjusted by multiplying such amount by a fraction the numerator
of  which is the number of shares of Common Stock outstanding immediately after
such event and the denominator of which is the number of shares of Common Stock
that were outstanding immediately prior to such event.

     Section 8.     Redemption.  The shares of a Series C Preferred Stock shall
not  be redeemable by the Corporation.  The preceding sentence shall not  limit
the ability of the Corporation to purchase or otherwise deal in such shares  of
stock to the extent permitted by law.

     Section 9.     Ranking.  The Series C Preferred Stock shall rank junior to
all  other series of the Corporation's preferred stock (whether with or without
par  value)  as  to  the payment of dividends and the distribution  of  assets,
unless the terms of any such series shall provide otherwise.

     Section  10.   Amendment.   The   Certificate   of  Incorporation  of  the
Corporation shall not be amended in any manner which would materially alter  or
change  the  powers,  preferences or special rights of the Series  C  Preferred
Stock  so  as  to  affect them adversely without the affirmative  vote  of  the
holders  of a majority or more of the outstanding shares of Series C  Preferred
Stock, voting separately as a class.

      Section 11.    Fractional Shares.  Series C Preferred Stock may be issued
in  fractions of a share which shall entitle the holder, in proportion to  such
holder's  fractional  shares,  to exercise voting  rights,  receive  dividends,
participate  in  distributions and to have the benefit of all other  rights  of
holders of Series C Preferred Stock.


                                   EXHIBIT B

      By unanimous written consent of the Board of Directors of The Quaker Oats
Company  dated  June  16, 1989, there is created a series  of  Preferred  Stock
designated "Series B ESOP Convertible Preferred Stock" which shall be identical
in  all respects to the preferred stock described in Paragraph Fourth 3 of  the
Corporation's  Restated Certificate of Incorporation, with such  variations  as
may be contained in the following description:

     Section 1.     Designation and Amount; Special Purpose Restricted Transfer
Issue.
           (A)  The shares of such series shall be designated as "Series B ESOP
Convertible  Preferred Stock"("Series B Preferred Stock")  and  the  number  of
shares constituting such series shall be 1,750,000.

           (B)  Shares of Series B Preferred Stock shall be issued only to  The
Northern  Trust Company, as trustee (the "Trustee") of The 1989 Quaker Employee
Stock  Ownership  Trust  under The Quaker Employee  Stock  Ownership  Plan,  as
amended  (the  "Plan").  All references to the holder of  shares  of  Series  B
Preferred  Stock shall mean the Trustee or any successor or trustee  under  the
Plan.   In the event of any transfer of record ownership of shares of Series  B
Preferred Stock to any person other than any successor trustee under the  Plan,
the  shares of Series B Preferred Stock so transferred, upon such transfer  and
without  any further action by the Corporation or the holder thereof, shall  be
automatically  converted into shares of common stock of  the  Corporation  (the
"Common Stock") pursuant to Section 5 hereof and no such transferee shall  have
any of the voting powers, preferences and relative, participating, optional  or
special  rights  ascribed to shares of Series B Preferred Stock hereunder  but,
rather,  only the powers and rights pertaining to the Common Stock  into  which
such shares of Series B Preferred Stock shall be so converted.  In the event of
such  a  conversion, the transferee of the shares of Series B  Preferred  Stock
shall  be treated for all purposes as the record holder of the shares of Common
Stock   into  which  such  shares  of  Series  B  Preferred  Stock  have   been
automatically  converted  as  of  the  date  of  such  transfer.   Certificates
representing shares of Series B Preferred Stock shall bear a legend to  reflect
the  foregoing  provisions.  Notwithstanding the foregoing provisions  of  this
paragraph  (B)  of  Section 1, shares of Series B Preferred Stock  (i)  may  be
converted into shares of Common Stock as provided by Section 5 hereof  and  the
shares  of Common Stock issued upon such conversion may be transferred  by  the
holder  thereof  as  permitted  by law and (ii)  shall  be  redeemable  by  the
Corporation  upon  the terms and conditions provided by Sections  6,  7  and  8
hereof.

     Section 2.     Dividends and Distributions.
           (A)   Subject  to  the rights of the holders of  any  stock  of  the
Corporation  ranking  senior  to the Series B Preferred  Stock  in  respect  of
dividends  and subject to the provisions for adjustment hereinafter set  forth,
the holders of shares of Series B Preferred Stock shall be entitled to receive,
when,  as  and  if  declared by the Board of Directors  out  of  funds  legally
available  therefor, cumulative cash dividends ("Preferred  Dividends")  in  an
amount  per  share  equal to $5.46 per share per annum, and  no  more,  payable
quarterly in arrears, one-fourth on each fifteenth day of January, April,  July
and  October of each year (each a "Dividend Payment Date") commencing  on  July
15,  1989,  to  holders  of record at the start of business  on  such  Dividend
Payment  Date.  In the event that any Dividend Payment Date shall fall  on  any
day  other than a "Business Day" (as hereinafter defined), the dividend payment
due on such dividend Payment Date shall be paid on the Business Day immediately
succeeding  such  Dividend Payment Date.  Preferred Dividends  shall  begin  to
accrue  on  outstanding shares of Series B Preferred Stock  from  the  date  of
issuance of such shares of Series B Preferred Stock.  Preferred Dividends shall
accrue on a daily basis, but Preferred Dividends accrued after issuance on  the
shares  of  Series B Preferred Stock for any period less than a full  quarterly
period between Dividend Payment Dates shall be computed on the basis of a  360-
day  year  of  30-day  months.  Accrued but unpaid  Preferred  Dividends  shall
cumulate  as  of the Dividend Payment Date on which they first became  payable,
but no interest shall accrue on accumulated but unpaid Preferred Dividends.

           (B)   So  long  as any shares of Series B Preferred Stock  shall  be
outstanding, no dividend shall be declared or paid or set apart for payment  on
any other series of stock ranking on a parity with the Series B Preferred Stock
as  to dividends, unless there shall also be or have been declared and paid  or
set  apart  for  payment  on the Series B Preferred  Stock  dividends  for  all
dividend  payment periods of the Series B Preferred Stock ending on  or  before
the  dividend payment date of such parity stock, ratably in proportion  to  the
respective  amounts of dividends accumulated and unpaid through  such  dividend
period  on  the  Series B Preferred Stock and accumulated and  unpaid  on  such
parity  stock  through the dividend payment period on such  parity  stock  next
preceding  such  dividend  payment date. In  the  event  that  full  cumulative
dividends  on the Series B Preferred Stock have not been declared and  paid  or
set apart for payment when due, the Corporation shall not declare or pay or set
apart for payment any dividends or make any other distributions on, or make any
payment on account of the purchase, redemption or other retirement of any other
class of stock or series thereof of the Corporation ranking, as to dividends or
as to distributions in the event of a liquidation, dissolution or winding-up of
the  Corporation, junior to the Series B Preferred Stock until full  cumulative
dividends on the Series B Preferred Stock shall have been paid or declared  and
set apart for payment; provided, however, that the foregoing shall not apply to
(i)  any  dividend  payable solely in any shares of any stock  ranking,  as  to
dividends and as to distributions in the event of a liquidation, dissolution or
winding-up of the Corporation, junior to the Series B Preferred Stock  or  (ii)
the  acquisition  of  shares of any stock ranking as  to  dividends  or  as  to
distributions in the event of a liquidation, dissolution or winding-up  of  the
Corporation,  junior  to the Series B Preferred Stock in  exchange  solely  for
shares  of any other stock ranking, as to dividends and as to distributions  in
the event of a liquidation, dissolution or winding-up of the Corporation junior
to the Series B Preferred Stock.

     Section 3.     Voting Rights.  The holders of shares of Series B Preferred
Stock shall have the following voting rights:

          (A)  The  holders  of Series B Preferred Stock shall be entitled  to
vote on all matters submitted to a vote of the stockholders of the Corporation,
voting  together with the holders of Common Stock as one class.  The holder  of
each  share of Series B Preferred Stock shall be entitled to a number of  votes
equal to the number of shares of Common Stock into which such share of Series B
Preferred  Stock  could  be converted on the record date  for  determining  the
stockholders entitled to vote, rounded to the nearest one-tenth of a  vote;  it
being understood that whenever the "Conversion Price" (as defined in Section  5
hereof) is adjusted as provided in Section 9 hereof, the voting rights  of  the
Series B Preferred Stock shall also be similarly adjusted.

          (B)  Except as otherwise required by law or set forth herein, holders
of  Series  B  Preferred Stock shall have no special voting  rights  and  their
consent  shall not be required (except to the extent they are entitled to  vote
with  holders  of  Common Stock as set forth herein)  for  the  taking  of  any
corporate action; provided, however, that the vote of at least 66-2/3%  of  the
outstanding shares of Series B Preferred Stock, voting separately as a  series,
shall  be  necessary  to  adopt any alteration,  amendment  or  repeal  of  any
provision  of  the  Restated Certificate of Incorporation  of  the  Corporation
(including any such alteration, amendment or repeal effected by any  merger  or
consolidation  in  which  the  Corporation  is  the  surviving   or   resulting
corporation), if such amendment, alteration or repeal would alter or change the
powers,  preferences,  or special rights of the shares of  Series  B  Preferred
stock so as to affect them adversely.

     Section 4.     Liquidation, Dissolution or Winding Up.

           (A)   Upon any voluntary or involuntary liquidation, dissolution  or
winding up of the Corporation, the holders of Series B Preferred Stock shall be
entitled  to  receive  out  of  assets of the Corporation  which  remain  after
satisfaction  in  full of all valid claims of creditors of the Corporation  and
which  are available for payment to stockholders, and subject to the rights  of
the  holders of any stock of the Corporation ranking senior to or on  a  parity
with  the Series B Preferred Stock in respect of distribution upon liquidation,
dissolution or winding up of the Corporation, before any amount shall  be  paid
or  distributed  among the holders of Common Stock or any other shares  ranking
junior  to  the  Series  B  Preferred Stock in respect  of  distributions  upon
liquidation,  dissolution  or  winding  up  of  the  Corporation,   liquidating
distributions in the amount of $78.00 per share (the "Liquidation Preference"),
plus  an  amount equal to all accrued and unpaid dividends thereon to the  date
fixed  for distribution, and no more.  If upon any liquidation, dissolution  or
winding up of the Corporation, the amounts payable with respect to the Series B
Preferred  Stock and any other Stock ranking as to any such distribution  on  a
parity  with the Series B Preferred Stock are not paid in full, the holders  of
the  Series B Preferred Stock and such other stock shall share ratably  in  any
distribution  of  assets  in  proportion to the  full  respective  preferential
amounts to which they are entitled.  After payment of the full amount to  which
they are entitled as provided by the foregoing provisions of this Section 4(A),
the  holders of shares of Series B Preferred Stock shall not be entitled to any
further right or claim to any of the remaining assets of the Corporation.

           (B)  Neither the merger or consolidation of the Corporation with  or
into  any  other  corporation, nor the merger or  consolidation  of  any  other
corporation  with  or into the Corporation, nor the sale,  lease,  exchange  or
other transfer of all or any portion of the assets of the Corporation, shall be
deemed  to  be a dissolution, liquidation or winding up of the affairs  of  the
Corporation  for  purposes  of this Section 4, but  the  holders  of  Series  B
Preferred Stock shall nevertheless be entitled in the event of any such  merger
or consolidation to the rights provided by Section 8 hereof.

           (C)   Written  notice  of any voluntary or involuntary  liquidation,
dissolution or winding up of the Corporation, stating the payment date or dates
when,  and  the place or places where, the amounts distributable to holders  of
Series B Preferred Stock in such circumstances shall be payable, shall be given
by  first-class  mail, postage prepaid, mailed not less than twenty  (20)  days
prior  to any payment date stated therein, to the holders of Series B Preferred
Stock,  at  the address shown on the books of the Corporation or  any  transfer
agent for the Series B Preferred Stock.

     Section 5.     Conversion into Common Stock.

           (A)   A  holder  of  shares  of Series B Preferred  Stock  shall  be
entitled,  at  any time prior to the close of business on the  date  fixed  for
redemption of such shares pursuant to Sections 6, 7 and 8 hereof, to cause  any
or all of such shares to be converted into shares of Common Stock, initially at
a conversion rate equal to the ratio of:

               (i)  $78.00; to

              (ii)  the amount which initially shall be $78.00, and which shall
                    be adjusted as hereinafter provided  (and, as  so adjusted,
                    rounded  to  the  nearest ten-thousandth,  is   hereinafter
                    sometimes  referred  to  as  the  "Conversion Price") (that
                    is, a conversion rate initially equivalent to one  share of
                    Common Stock for each  share  of  Series  B Preferred Stock
                    so  converted,  which  is   subject   to adjustment as  the
                    Conversion  Price  is   adjusted  as hereinafter provided).

           (B)   Any  holder of shares of Series B Preferred Stock desiring  to
convert such shares into shares of Common Stock shall surrender the certificate
or  certificates  representing the shares of Series  B  Preferred  Stock  being
converted,  duly  assigned  or endorsed for transfer  to  the  Corporation  (or
accompanied  by duly executed stock powers relating thereto), at the  principal
executive  office of the Corporation or the offices of the transfer  agent  for
the  Series  B  Preferred Stock or such office or offices  in  the  continental
United States of an agent for conversion as may from time to time be designated
by  notice to the holders of the Series B Preferred Stock by the Corporation or
the  transfer  agent for the Series B Preferred Stock, accompanied  by  written
notice  of conversion.  Such notice of conversion shall specify (i) the  number
of  shares of Series B Preferred Stock to be converted and the name or names in
which  such holder wishes the certificate or certificates for Common Stock  and
for  any shares of Series B Preferred Stock not to be so converted to be issued
and  (ii) the address to which such holder wishes delivery to be made  of  such
new certificates to be issued upon such conversion.

           (C)   Upon surrender of a certificate representing a share or shares
of  Series  B Preferred Stock for conversion, the Corporation shall  issue  and
send by hand delivery (with receipt to be acknowledged) or by first class mail,
postage  prepaid,  to the holder thereof or to such holder's designee,  at  the
address designated by such holder, a certificate or certificates for the number
of  shares  of  Common  Stock  to  which such holder  shall  be  entitled  upon
conversion.  In the event that there shall have been surrendered a  certificate
or  certificates representing shares of Series B Preferred Stock, only part  of
which  are  to  be converted, the Corporation shall issue and deliver  to  such
holder or such holder's designee a new certificate or certificates representing
the  number  of  shares of Series B Preferred Stock which shall not  have  been
converted.

          (D)  The issuance by the Corporation of shares of Common Stock upon a
conversion  of shares of Series B Preferred Stock into shares of  Common  Stock
made  at  the option of the holder thereof shall be effective as of the earlier
of  (i)  the  delivery  to  such  holder  or  such  holder's  designee  of  the
certificates  representing the shares of Common Stock  issued  upon  conversion
thereof  or (ii) the commencement of business on the second business day  after
the  surrender of the certificate or certificates for the shares  of  Series  B
Preferred Stock to be converted, duly assigned or endorsed for transfer to  the
Corporation (or accompanied by duly executed stock powers relating thereto)  as
provided by this Resolution.  On and after the effective day of conversion, the
person  or  persons  entitled to receive the Common Stock  issuable  upon  such
conversion shall be treated for all purposes as the record holder or holders of
such  shares of Common Stock, but no allowance or adjustment shall be  made  in
respect  of  dividends payable to holders of Common Stock  in  respect  of  any
period prior to such effective date.  The Corporation shall not be obligated to
pay  any  dividends  which shall have been declared and  shall  be  payable  to
holders  of  shares of Series B Preferred Stock on a Dividend Payment  Date  if
such  Dividend  Payment Date for such dividend is subsequent to  the  effective
date of conversion of such shares.

           (E)  The Corporation shall not be obligated to deliver to holders of
Series  B  Preferred  Stock any fractional share of a  share  of  Common  Stock
issuable upon any conversion of such shares of Series B Preferred Stock, but in
lieu thereof may make a cash payment in respect thereof in any manner permitted
by law.

           (F)   The  Corporation shall at all times reserve and keep available
out  of its authorized and unissued Common Stock, solely for issuance upon  the
conversion of shares of Series B Preferred Stock as herein provided, free  from
any preemptive rights, such number of shares of Common Stock as shall from time
to time be issuable upon the conversion of all the shares of Series B Preferred
Stock   then   outstanding.   Nothing  contained  herein  shall  preclude   the
Corporation from issuing shares of Common Stock held in its treasury  upon  the
conversion of shares of Series B Preferred Stock into Common Stock pursuant  to
the  terms hereof. The Corporation shall prepare and shall use its best efforts
to  obtain and keep in force such governmental or regulatory permits  or  other
authorizations  as  may  be  required  by  law,  and  shall  comply  with   all
requirements as to registration or qualification of the Common Stock, in  order
to  enable  the  Corporation lawfully to issue and deliver to  each  holder  of
record of Series B Preferred Stock such number of shares of its Common Stock as
shall from time to time be sufficient to effect the conversion of all shares of
Series B Preferred Stock then outstanding and convertible into shares of Common
Stock.
     Section 6.     Redemption At the Option of the Corporation.
          (A)  The Series B Preferred Stock shall be redeemable, in whole or in
part,  at  any  time  after the date of issuance, to the  extent  permitted  by
paragraphs  6(D)  and  8(C), at the following percentages  of  the  Liquidation
Preference:

            During the Twelve            Percentage of
               Month Period               Liquidation
            Beginning June 15              Preference

                   1989                      107.0%
                   1990                      106.3%
                   1991                      105.6%
                   1992                      104.9%
                   1993                      104.2%
                   1994                      103.5%
                   1995                      102.8%
                   1996                      102.1%
                   1997                      101.4%
                   1998                      100.7%

and  thereafter  at the Liquidation Preference, plus, in each case,  an  amount
equal  to  all  accrued  and unpaid dividends thereon to  the  date  fixed  for
redemption. Payment of the redemption price shall be made by the Corporation in
cash  or  shares  of Common Stocks or a combination thereof,  as  permitted  by
paragraph (E) of this Section 6.  From and after the date fixed for redemption,
dividends  on  shares  of Series B Preferred Stock called for  redemption  will
cease to accrue, such shares will no longer be deemed to be outstanding and all
rights  in  respect of such shares of the Corporation shall cease,  except  the
right  to  receive the redemption price.  If less than all of  the  outstanding
shares  of  Series B Preferred Stock are to be redeemed, the Corporation  shall
either redeem a portion of the shares of each holder determined pro rata  based
on  the number of shares held by each holder or shall select the shares  to  be
redeemed  by  lot,  as  may  be determined by the Board  of  Directors  of  the
Corporation.

           (B)   Unless  otherwise required by law, notice  of  any  redemption
effected  pursuant  to Sections 6 or 7 hereof will be sent to  the  holders  of
Series  B  Preferred Stock at the address shown on the books of the Corporation
or  any  transfer agent for the Series B Preferred Stock by first  class  mail,
postage prepaid, mailed not less than thirty (30) days nor more than sixty (60)
days  prior  to  the  redemption date. Each such notice shall  state:  (i)  the
redemption  date;  (ii) the total number of shares of the  Series  B  Preferred
stock to be redeemed and, if fewer than all the shares held by such holder  are
to  be  redeemed,  the number of such shares to be redeemed from  such  holder;
(iii)  the  redemption price; (iv) the place or places where  certificates  for
such  shares are to be surrendered for conversion or payment of the  redemption
price; (v) that dividends on the shares to be redeemed will cease to accrue  on
such  redemption  date; and (vi) the conversion rights  of  the  shares  to  be
redeemed, the period within which conversion rights may be exercised,  and  the
Conversion  Price and number of shares of Common Stock issuable upon conversion
of  a  share  of  Series B Preferred Stock at the time. Upon surrender  of  the
certificate  for  any  shares  so  called for  redemption  and  not  previously
converted  (properly  endorsed  or assigned  for  transfer,  if  the  Board  of
Directors  of the Corporation shall so require and the notice shall so  state),
such  shares  shall  be  redeemed by the Corporation  at  the  date  fixed  for
redemption  and  at  the redemption price set forth in paragraph  (A)  of  this
Section 6.

           (C)   In the event of a change in the federal tax law of the  United
States  of  America  which has the effect of precluding  the  Corporation  from
claiming any of the tax deductions for dividends paid on the Series B Preferred
Stock  when such dividends are used as provided under Section 404(k)(2) of  the
Internal  Revenue Code of 1986, as amended, as in effect on the date shares  of
Series B Preferred Stock are initially issued, or if the Plan is determined  by
the  Internal Revenue Service not to be initially qualified within the  meaning
of  Sections  401(a) and 4975(e)(7) of the Internal Revenue Code  of  1986,  as
amended,  the  Corporation  may,  in its sole discretion,  and  notwithstanding
anything to the contrary in paragraph (A) of this Section 6, within 60 days  of
such  event, elect to redeem any or all of such shares for the greater  of  (A)
the  Fair  Market  Value of the shares of Series B Preferred  Stock  to  be  so
redeemed or (B) the amount payable in respect of the shares upon liquidation of
the Corporation pursuant to Section 4 hereof.

           (D)  In the event that the Plan is terminated in accordance with its
terms,  and notwithstanding anything to the contrary in paragraph (A)  of  this
Section  6, the Corporation shall, as soon thereafter as practicable, call  for
redemption  all  then  outstanding shares of Series B Preferred  Stock  for  an
amount  equal to the greater of the Fair Market Value or the redemption  price,
as calculated pursuant to Section 6(A).  The Corporation shall give 30 Business
Days'  notice  to  all  record holders of Preferred Stock  prior  to  any  such
termination, provided, however, that the failure to give any such notice  shall
not affect the validity of such corporate action.

           (E)   The  Corporation,  at its option,  may  make  payment  of  the
redemption price required upon redemption of shares of Series B Preferred Stock
in  cash  or  in shares of Common Stock or in a combination of such shares  and
cash,  any such shares of Common Stock to be valued for such purposes at  their
Fair Market Value (as defined in paragraph (G) of Section 9 hereof).

     Section 7.     Other Redemption Rights.

           Shares  of  Series  B  Preferred Stock  shall  be  redeemed  by  the
Corporation  for  cash or, if the Corporation so elects, in  shares  of  Common
Stock,  or  a  combination of such shares and Cash, any such shares  of  Common
Stock to be valued for such purpose as provided by paragraph (E) of Section  6,
at  the  redemption price as set forth in the following sentence, at the option
of  the holder at any time and from time to time upon notice to the Corporation
given  not  less  than five (5) Business Days prior to the date  fixed  by  the
holder in such notice for such redemption, upon certification by such holder to
the  Corporation of the following events:  (i) when and to the extent necessary
for  such  holder  to  provide  for  distributions  required  to  be  made   to
participants  under,  or  to  satisfy  an  investment  election   provided   to
participants in accordance with, the Plan, or any successor plan; (ii) when and
to  the  extent  necessary for such holder to make any payments  of  principal,
interest or premium due and payable (whether as scheduled or upon acceleration)
under  (a)  the  Loan Agreement between the Trustee and the  lenders,  (b)  any
refinancing  of or substitution for either of the foregoing; or (c)  any  other
indebtedness incurred by the holder for the benefit of the Plan; or ( iii )  in
the  event  that  the Plan is not initially determined by the Internal  Revenue
Service  to be qualified within the meaning of Sections 401(a) and 4975(e)  (7)
of  the  Internal  Revenue Code of 1986, as amended. The redemption  price  for
shares of Series B Preferred Stock to be redeemed under this Section 7 shall be
equal  to: (I) in the case of clause (i) next above, the Fair Market  Value  of
the  shares of Series B Preferred Stock to be so redeemed; (II) in the case  of
clause  (ii) next above, the greater of (A) the Fair Market Value of the shares
of  Series B Preferred Stock to be so redeemed or (B) the redemption price  set
forth  in  paragraph (A) of Section 6 hereof; or (III) in the  case  of  clause
(iii)  next  above, the greater of (A) the Fair Market Value of the  shares  of
Series B Preferred Stock to be so redeemed or (B) the amount payable in respect
of the shares upon liquidation of the Corporation pursuant to Section 4 hereof.

     Section 8.     Consolidation, Merger, etc.

           (A)   In  the  event  that  the  Corporation  shall  consummate  any
consolidation or merger or similar business combination, pursuant to which  the
outstanding shares of Common Stock are by operation of law exchanged solely for
or  changed,  reclassified or converted solely into stock of any  successor  or
resulting  corporation  (including the Corporation) that constitutes  "employer
securities"  with  respect to a holder of Series B Preferred Stock  within  the
meaning of Section 409(1) of the Internal Revenue Code of 1986, as amended. and
"qualifying employer securities" within the meaning of Section 407(d)(5) of the
Employee  Retirement Income Security Act of 1974, as amended, or any  successor
provisions of law, and, if applicable, for a cash payment in lieu of fractional
shares, if any, the shares of Series B Preferred Stock of such holder shall, in
connection with such consolidation, merger or similar business combination,  be
converted into and exchanged for preferred stock of such successor or resulting
corporation,  having in respect of such corporation, insofar as  possible,  the
same powers, preferences and relative, participating, optional or other special
rights  (including  the  redemption rights provided by  Sections  6,  7  and  8
hereof), and the qualifications, limitations or restrictions thereon, that  the
Series B Preferred Stock had immediately prior to such transaction, except that
after  such  transaction each share of the Series B Preferred  Stock  shall  be
convertible,  otherwise  on  the terms and conditions  provided  by  Section  5
hereof,  into  the  number  and  kind  of  qualifying  employer  securities  so
receivable by a holder of the number of shares of Common Stock into which  such
shares of Series B Preferred Stock could have been converted immediately  prior
to  such transaction; provided, however, that if by virtue of the structure  of
such transaction, a holder of Common Stock is required to make an election with
respect  to  the  nature  and kind of consideration  to  be  received  in  such
transaction,  which election cannot practicably be made by the holders  of  the
Series B Preferred Stock, then the shares of Series B Preferred Stock shall, by
virtue  of  such transaction and on the same terms as apply to the  holders  of
Common Stock, be converted into or exchanged for the aggregate amount of stock,
securities, cash or other property (payable in kind) receivable by a holder  of
the  number  of  shares  of Common Stock into which such  shares  of  Series  B
Preferred Stock could have been converted immediately prior to such transaction
if  such  holder of Common Stock failed to exercise any rights of  election  to
receive any kind or amount of stock, securities, cash or other property  (other
than such qualifying employer securities and a cash payment, if applicable,  in
lieu of fractional shares) receivable upon such transaction (provided that,  if
the  kind  or  amount  of qualifying employer securities receivable  upon  such
transaction  is  not the same for each nonelecting share,  then  the  kind  and
amount so receivable upon such transaction for each non-electing share shall be
the  kind  and  amount  so receivable per share by the plurality  of  the  non-
electing shares). The rights of the Series B Preferred Stock as preferred stock
of  such  successor or resulting corporation shall successively be  subject  to
adjustments pursuant to Section 9 hereof after any such transaction  as  nearly
equivalent as practicable to the adjustment provided for by such section  prior
to  such  transaction.  The Corporation shall not consummate any  such  merger,
consolidation  or  similar  transaction  unless  the  successor  or   resulting
corporation shall have agreed to recognize and honor the rights of the  holders
of shares of Series B Preferred Stock as set forth in this paragraph (A).

           (B)   In  the  event  that  the  Corporation  shall  consummate  any
consolidation or merger or similar business combination, pursuant to which  the
outstanding  shares of Common Stock are by operation of law  exchanged  for  or
changed,  reclassified or converted into other stock or securities or  cash  or
any   other  property,  or  any  combination  thereof,  other  than  any   such
consideration which is constituted solely of qualifying employer securities (as
referred  to  in  paragraph  (A)  of this Section  8)  and  cash  payments,  if
applicable,  in  lieu  of fractional shares, outstanding  shares  of  Series  B
Preferred Stock shall, without any action on the part of the Corporation or any
holder  thereof (but subject to paragraph (C) of this Section 8), be deemed  to
have been automatically converted immediately prior to the consummation of such
merger,  consolidation  or similar transaction into the  number  of  shares  of
Common Stock into which such shares of Series B Preferred Stock could have been
converted at such time so that each share of Series B Preferred Stock shall, by
virtue  of  such transaction and on the same terms as apply to the  holders  of
Common Stock, be converted into or exchanged for the aggregate amount of stock,
securities,  cash  or  other property (payable in like kind)  receivable  by  a
holder of the number of shares of Common Stock into which such shares of Series
B  Preferred  Stock  could  have  been  converted  immediately  prior  to  such
transaction;  provided, however, that if by virtue of  the  structure  of  such
transaction,  a  holder of Common Stock is required to make  an  election  with
respect  to  the  nature  and kind of consideration  to  be  received  in  such
transaction.  which election cannot practicably be made by the holders  of  the
Series B Preferred Stock, then the shares of Series B Preferred Stock shall, by
virtue  of  such transaction and on the same terms as apply to the  holders  of
Common Stock, be converted into or exchanged for the aggregate amount of stock,
securities, cash or other property (payable in kind) receivable by a holder  of
the  number  of  shares  of Common Stock into which such  shares  of  Series  B
Preferred Stock could have been converted immediately prior to such transaction
if  such holder of Common Stock failed to exercise any rights of election as to
the kind or amount of stock, securities, cash or other property receivable upon
such  transaction  (provided that, if the kind or amount of stock,  securities,
cash  or  other property receivable upon such transaction is not the  same  for
each non-electing share, then the kind and amount of stock, securities, cash or
other  property  receivable upon such transaction for each  non-electing  share
shall be the kind and amount so receivable per share by a plurality of the non-
electing shares).

           (C)   In  the  event the Corporation shall enter into any  agreement
providing  for  any  consolidation or merger or  similar  business  combination
described  in  paragraph (3) of this Section 8, then the Corporation  shall  as
soon  as  practicable thereafter (and in any event at least  10  Business  Days
before  the closing of such transaction) give notice of such agreement and  the
material terms thereof to each holder of Series B Preferred Stock and each such
holder shall have the right to elect, by written notice to the Corporation,  to
receive, upon consummation of such transaction (if and when such transaction is
consummated),  from  the Corporation or the successor of  the  Corporation,  in
redemption  and  retirement of such Series B Preferred Stock,  a  cash  payment
equal  to  the higher of the redemption price as determined in accordance  with
paragraph 6(A) or the Fair Market Value of shares of Series B Preferred  Stock.
No such notice of redemption shall be effective unless given to the Corporation
prior  to the close of business on the second Business Day prior to the closing
of such transaction, unless the Corporation or the successor of the Corporation
shall  waive such prior notice, but any notice of redemption so given prior  to
such  time  may  be withdrawn by notice of withdrawal given to the  Corporation
prior  to the close of business on the second Business Day prior to the closing
of such transaction.

     Section 9.     Anti-dilution Adjustments.
           (A)  In the event the Corporation shall, at any time or from time to
time  while  any of the shares of the Series B Preferred Stock are outstanding,
(i)  pay  a dividend or make a distribution in respect of the Common  Stock  in
shares  of Common Stock, (ii) subdivide the outstanding shares of Common Stock,
or  (iii) combine the outstanding shares of Common Stock into a smaller  number
of shares, in each case whether by reclassification of shares, recapitalization
of  the  Corporation  (including a recapitalization effected  by  a  merger  or
consolidation  to  which  Section B hereof does not apply)  or  otherwise,  the
Conversion  Price in effect immediately prior to such action shall be  adjusted
by  multiplying such Conversion Price by a fraction, the numerator of which  is
the number of shares of Common Stock outstanding immediately before such event,
and  the  denominator  of  which  is  the number  of  shares  of  Common  Stock
outstanding immediately after such event. An adjustment made pursuant  to  this
paragraph  9(A)  shall  be given effect, upon payment of  such  a  dividend  or
distribution,  as  of  the  record date for the determination  of  stockholders
entitled to receive such dividend or distribution (on a retroactive basis)  and
in  the case of a subdivision or combination shall become effective immediately
as of the effective date thereof.

           (B)   In  the event that the Corporation shall, at any time or  from
time  to  time  while  any  of  the shares of  Series  B  Preferred  Stock  are
outstanding,  issue  to  holders of shares of Common Stock  as  a  dividend  or
distribution,  including  by  way  of  a  reclassification  of  shares   or   a
recapitalization of the Corporation, any right or warrant to purchase shares of
Common  Stock  (but not including as such a right or warrant (i)  any  security
convertible into or exchangeable for shares of Common Stock and (ii) any rights
issued  pursuant  to the Rights Agreement dated as of May 8, 1996  between  the
Corporation  and Harris Trust & Savings Bank, as the same may be  amended  from
time to time) at a purchase price per share less than the Fair Market Value (as
hereinafter defined) of a share of Common Stock on the date of issuance of such
right or warrant, then, subject to the provisions of paragraphs (E) and (F)  of
this  Section  9,  the Conversion Price shall be adjusted by  multiplying  such
Conversion Price by a fraction, the numerator of which shall be the  number  of
shares  of Common Stock outstanding immediately before such issuance of  rights
or  warrants plus the number of shares of Common Stock which could be purchased
at  the  Fair  Market  Value of a share of Common Stock at  the  time  of  such
issuance for the maximum aggregate consideration payable upon exercise in  full
of  all  such  rights or warrants, and the denominator of which  shall  be  the
number  of shares of Common Stock outstanding immediately before such  issuance
of  rights  or warrants plus the maximum number of shares of Common Stock  that
could be acquired upon exercise in full of all such rights and warrants.

           (C)  In the event the Corporation shall, at any time or from time to
time  while  any  of  the shares of Series B Preferred Stock  are  outstanding,
issue, sell or exchange shares of Common Stock (other than pursuant to (i)  any
right  or  warrant  to  purchase or acquire shares of Common  Stock  for  which
adjustment has been made pursuant to paragraph (B) of this Section 9 (including
as  such  a right or warrant any security convertible into or exchangeable  for
shares  of Common Stock) and (ii) any employee or director incentive or benefit
plan   or  arrangement,  including  any  employment,  severance  or  consulting
agreement,  of the Corporation or any subsidiary of the Corporation  heretofore
or  hereafter adopted) for a consideration having a Fair Market Value,  on  the
date  of  such issuance, sale or exchange, less than the Fair Market  Value  of
such  shares  on the date of issuance, sale or exchange, then, subject  to  the
provisions  of  paragraphs (E) and (F) of this Section 9, the Conversion  Price
shall  be  adjusted  by multiplying such Conversion Price by  a  fraction,  the
numerator  of which shall be the sum of (i) the Fair Market Value  of  all  the
shares  of Common Stock outstanding on the day immediately preceding the  first
public  announcement  of such issuance, sale or exchange  plus  (ii)  the  Fair
Market  Value  of the consideration received by the Corporation in  respect  of
such  issuance, sale or exchange of shares of Common Stock, and the denominator
of which shall be the product of (a) the Fair Market Value of a share of Common
Stock  on the day immediately preceding the first public announcement  of  such
issuance, sale or exchange multiplied by (b) the sum of the number of shares of
Common Stock outstanding on such day plus the number of shares of Common  Stock
so  issued, sold or exchanged by the Corporation.  In the event the Corporation
shall,  at any time or from time to time while any shares of Series B Preferred
Stock are outstanding, issue, sell or exchange any right or warrant to purchase
or  acquire  shares of Common Stock (including as such a right or  warrant  any
security  convertible into or exchangeable for shares of Common  Stock),  other
than  any  such issuance to holders of shares of Common Stock as a dividend  or
distribution  (including  by  way  of  a  reclassification  of  shares   or   a
recapitalization of the corporation) and other than pursuant to any employee or
director  incentive or benefit plan or arrangement (including  any  employment,
severance or consulting agreement) of the Corporation or any subsidiary of  the
Corporation heretofore or hereafter adopted, for a consideration having a  Fair
Market Value, on the date of such issuance, sale or exchange, less than the Non-
Dilutive  Amount (as hereinafter defined), then, subject to the  provisions  of
paragraphs  (E)  and  (F)  of  this Section 9, the Conversion  Price  shall  be
adjusted  by  multiplying such Conversion Price by a fraction the numerator  of
which shall be the sum of (I) the Fair Market Value of all the shares of Common
Stock   outstanding  on  the  day  immediately  preceding  the   first   public
announcement of such issuance, sale or exchange plus (II) the Fair Market Value
of  the  consideration received by the Corporation in respect of such issuance,
sale  or exchange of such right or warrant plus (III) the Fair Market Value  at
the  time  of  such  issuance of the consideration which the Corporation  would
receive  upon  exercise  in  full  of all such  rights  or  warrants,  and  the
denominator  of which shall be the product of (i) the Fair Market  Value  of  a
share  of  Common  Stock  on  the day immediately preceding  the  first  public
announcement of such issuance, sale or exchange multiplied by (ii) the  sum  of
the  number of shares of Common Stock outstanding on such day plus the  maximum
number of shares of Common Stock which could be acquired pursuant to such right
or  warrant  at  the time of the issuance, sale or exchange of  such  right  or
warrant  (assuming shares of Common Stock could be acquired  pursuant  to  such
right or warrant at such time).

           (D)  In the event the Corporation shall, at any time or from time to
time  while any of the shares of Series B Preferred Stock are outstanding, make
an Extraordinary Distribution (as hereinafter defined) in respect of the Common
Stock,  whether  by  dividend,  distribution,  reclassification  of  shares  or
recapitalization   of   the  Corporation  (including  a   recapitalization   or
reclassification  effected  by a merger or consolidation  to  which  Section  8
hereof does not apply) or effect a Pro Rata Repurchase (as hereinafter defined)
of  Common  Stock,  the Conversion Price in effect immediately  prior  to  such
Extraordinary Distribution or Pro Rata Repurchase shall, subject to  paragraphs
(E) and (F) of this Section 9, be adjusted by multiplying such Conversion Price
by  the fraction the numerator of which is (i) the Fair Market Value of all the
shares of Common Stock outstanding on the day before the ex-dividend date  with
respect  to  an  Extraordinary Distribution which is paid in cash  and  on  the
distribution date with respect to an Extraordinary Distribution which  is  paid
other  than  in  cash,  or  on the applicable expiration  date  (including  all
extensions thereof) of any tender offer which is a Pro Rata Repurchase,  or  on
the  date  of purchase with respect to any Pro Rata Repurchase which is  not  a
tender  offer,  as  the case may be, minus (ii) the Fair Market  Value  of  the
Extraordinary  Distribution or the aggregate purchase price  of  the  Pro  Rata
Repurchase,  as  the  case may be, and the denominator of which  shall  be  the
product  of  (a)  the number of shares of Common Stock outstanding  immediately
before  such  Extraordinary Distribution or Pro Rata Repurchase minus,  in  the
case of a Pro Rata Repurchase, the number of shares of Common Stock repurchased
by the Corporation multiplied by (b) the Fair Market Value of a share of Common
Stock  on  the  day before the exdividend date with respect to an Extraordinary
Distribution which is paid in cash and on the distribution date with respect to
an  Extraordinary  Distribution which is paid other than in  cash,  or  on  the
applicable  expiration date (including all extensions thereof)  of  any  tender
offer which is a Pro Rata Repurchase or on the date of purchase with respect to
any  Pro Rata Repurchase which is not a tender offer, as the case may be.   The
Corporation  shall send each holder of Series B Preferred Stock (i)  notice  of
its intent to make any dividend or distribution and (ii) notice of any offer by
the  Corporation to make a Pro Rata Repurchase, in each case at the  same  time
as,  or  as  soon  as  practicable  after, such  offer  is  first  communicated
(including by announcement of a record date in accordance with the rules of any
stock  exchange on which the Common Stock is listed or admitted to trading)  to
holders  of Common Stock.  Such notice shall indicate the intended record  date
and  the  amount and nature of such dividend or distribution, or the number  of
shares  subject to such offer for a Pro Rata Repurchase and the purchase  price
payable  by  the Corporation pursuant to such offer, as well as the  Conversion
Price  and the number of shares of Common Stock into which a share of Series  B
Preferred Stock may be converted at such time.

           (E)   Notwithstanding any other provisions of this  Section  9,  the
Corporation  shall  not be required to make any adjustment  to  the  Conversion
Price  unless such adjustment would require an increase or decrease of at least
one  percent  (1%)  in  the Conversion Price.  Any lesser adjustment  shall  be
carried forward and shall be made no later than the time of, and together with,
the  next  subsequent  adjustment  which,  together  with  any  adjustment   or
adjustments so carried forward, shall amount to an increase or decrease  of  at
least one percent (1%) in the Conversion Price.

           (F)   If the Corporation shall make any dividend or distribution  on
the  Common  Stock  or  issue any Common Stock, other capital  stock  or  other
security  of the Corporation or any rights or warrants to purchase  or  acquire
any  such security, which transaction does not result in an adjustment  to  the
Conversion  Price pursuant to the foregoing provisions of this Section  9,  the
Board of Directors of the Corporation shall consider whether such action is  of
such  a  nature that an adjustment to the Conversion Price should equitably  be
made in respect of such transaction.  If in such case the Board of Directors of
the Corporation determines that an adjustment to the Conversion Price should be
made,  an adjustment shall be made effective as of such date, as determined  by
the  Board of Directors of the Corporation (which adjustment shall in no  event
adversely  affect the powers, preferences, or special rights of this  Series  B
Preferred  Stock  as  set forth herein).  The determination  of  the  Board  of
Directors  of  the  Corporation as to whether an adjustment to  the  Conversion
Price  should  be made pursuant to the foregoing provisions of  this  paragraph
9(F), and, if so, as to what adjustment should be made and when, shall be final
and  binding  on the Corporation and all stockholders of the Corporation.   The
Corporation  shall  be  entitled  to make such additional  adjustments  in  the
Conversion Price, in addition to those required by the foregoing provisions  of
this  Section  9,  as  shall  be  necessary  in  order  that  any  dividend  or
distribution  in  shares  of  capital stock of  the  Corporation,  subdivision,
reclassification  or combination of shares of stock of the Corporation  or  any
recapitalization of the Corporation shall not be taxable to the holders of  the
Common Stock.

           (G)   For purposes of  this  Resolution, the  following  definitions
shall apply:

                "Business  Day"  shall mean each day that is  not  a  Saturday,
Sunday  or a day on which state or federally chartered banking institutions  in
Chicago, Illinois or New York, New York are not required to be open.

               "Current Market Price" of publicly traded shares of Common Stock
or any other class of capital stock or other security of the Corporation or any
other issuer for any day shall mean the last reported sales price, regular way,
or,  in  the  event that no sale takes place on such day, the  average  of  the
reported  closing bid and asked prices, regular way, in either case as reported
on  the  New  York  Stock Exchange Composite Tape or, if such security  is  not
listed  or  admitted to trading on the New York Stock Exchange on the principal
national  securities exchange on which such security is listed or  admitted  to
trading  or,  if  not listed or admitted to trading on any national  securities
exchange,  on  the NASDAQ National Market System or, if such  security  is  not
quoted on such National Market System, the average of the closing bid and asked
prices  on  each such day in the over-the-counter market as reported by  NASDAQ
or,  if bid and asked prices for such security on each such day shall not  have
been  reported through NASDAQ, the average of the bid and asked prices for such
day as furnished by any New York Stock Exchange member firm regularly making  a
market in such security selected for such purpose by the Board of Directors  of
the  Corporation  or  a committee thereof, in each case, on  each  trading  day
during  the  Adjustment Period.  "Adjustment Period" shall mean the  period  of
five  (5)  consecutive trading days preceding, and including, the  date  as  of
which the Fair Market Value of a security is to be determined.

                "Extraordinary  Distribution" shall mean any dividend or   other
distribution  to holders of Common Stock (effected while any of  the shares   of
Series  B  Preferred  Stock are outstanding) (i) of cash,  where  the  aggregate
amount  of  such cash dividend or distribution together with the amount  of  all
cash dividends and distributions made during the preceding period of 12  months,
when combined with the aggregate amount of all Pro Rata Repurchases  (for   this
purpose, including only that portion of the aggregate purchase price of such Pro
Rata Repurchase which is in excess of the Fair Market Value of the Common  Stock
repurchased as  determined  on the applicable expiration  date  (including   all
extensions thereof) of any tender offer or exchange offer which is a  Pro   Rata
Repurchase, or  the  date  of  purchase with respect  to  any  other  Pro   Rata
Repurchase which  is  not a tender offer or exchange  offer  made  during   such
period), exceeds 12 1/2% of the aggregate Fair Market Value of  all  shares   of
Common Stock outstanding on the day before the ex-dividend date with respect  to
such  Extraordinary Distribution which is paid in cash and on  the  distribution
date  with respect to an Extraordinary Distribution which is paid  other than in
cash, and/or (ii) of any shares of capital stock of the Corporation  (other than
shares  of  Common Stock), other securities of the Corporation (other   than the
securities  of the type referred to in paragraph (B) or (C) of this  Section 9),
evidences  of indebtedness of the Corporation or any other person or   any other
property  (including  shares  of  any subsidiary  of  the  Corporation)  or  any
combination thereof.  The Fair Market Value of an Extraordinary Distribution for
purposes of paragraph (D) of this Section 9 shall be equal to the  sum  of   the
Fair Market Value of such Extraordinary Distribution plus the amount of any cash
dividends  which are not Extraordinary Distributions made  during  such 12-month
period and not previously included in the calculation of an  adjustment pursuant
to paragraph (D) of this Section 9.

                "Fair Market Value" shall mean the amount of cash received  or,
as  to shares of Common Stock or any other class of capital stock or securities
of  the  Corporation or any other issuer which are publicly traded, the average
of  the Current Market Prices of such shares or securities for each day of  the
Adjustment  Period.   The  "Fair Market Value" of any  security  which  is  not
publicly  traded or of any other property shall mean the fair value thereof  as
determined by an independent commercial or investment banking or appraisal firm
experienced  in the valuation of such securities or property selected  in  good
faith by the Board of Directors of the Corporation or a committee thereof,  or,
if  no  such commercial or investment banking or appraisal firm is in the  good
faith  judgment of the Board of Directors or such committee available  to  make
such  determination, as determined in good faith by the Board of  Directors  of
the Corporation or such committee.

                "Non-Dilutive  Amount"  in respect  of  an  issuance,  sale  or
exchange  by  the  Corporation of any right or warrant to purchase  or  acquire
shares of Common Stock (including any security convertible into or exchangeable
for  shares of Common Stock) shall mean the remainder of (i) the product of the
Fair  Market  Value of a share of Common Stock on the day preceding  the  first
public  announcement  of  such issuance, sale or  exchange  multiplied  by  the
maximum  number of shares of Common Stock which could be acquired on such  date
upon  the  exercise  in full of such rights and warrants  (including  upon  the
conversion  or  exchange  of all such convertible or exchangeable  securities),
whether or not exercisable (or convertible or exchangeable) at such date, minus
(ii) the aggregate amount payable pursuant to such right or warrant to purchase
or  acquire  such maximum number of shares of Common Stock; provided,  however,
that  in no event shall the Non-Dilutive Amount be less than zero. For purposes
of  the  foregoing  sentence,  in the case of a security  convertible  into  or
exchangeable for shares of Common Stock, the amount payable pursuant to a right
or  warrant  to purchase or acquire shares of Common Stock shall  be  the  Fair
Market Value of such security on the date of the issuance, sale or exchange  of
such security by the Corporation.

                "Pro  Rata  Repurchase" shall mean any purchase  of  shares  of
Common  Stock by the Corporation or any subsidiary thereof, whether  for  cash,
shares   of  capital  stock  of  the  Corporation,  other  securities  of   the
Corporation,  evidences of indebtedness of the Corporation or any other  person
or any other property (including shares of a subsidiary of the Corporation), or
any combination thereof, effected while any of the shares of Series B Preferred
Stock  are outstanding, pursuant to any tender offer or exchange offer  subject
to  Section  13(e)  of  the Securities Exchange Act of 1934,  as  amended  (the
"Exchange  Act"), or any successor provision of law, or pursuant to  any  other
offer  available  to  substantially  all holders  of  Common  Stock;  provided,
however,  that  no  purchase of shares by the Corporation,  or  any  subsidiary
thereof made in open market transactions shall be deemed a Pro Rata Repurchase.
For  purposes  of  this paragraph 9(G), shares shall be  deemed  to  have  been
purchased  by  the  Corporation  or  any subsidiary  thereof  "in  open  market
transactions" if they have been purchased substantially in accordance with  the
requirements of Rule lOb-18 as such rule is in effect under the Exchange Act on
the  date  shares  of  Series B Preferred Stock are  initially  issued  by  the
Corporation, or on such other terms and conditions as the Board of Directors of
the  Corporation  or a committee thereof shall have determined  are  reasonably
designed to prevent such purchases from having a material effect on the trading
market for the Common Stock.

           (H)   Whenever an adjustment to the Conversion Price and the related
voting  rights  of  the Series B Preferred Stock is required,  the  Corporation
shall  forthwith place on file with the transfer agent(s) for the Common  Stock
and  for  the Series B Preferred Stock, if any, and with the Secretary  of  the
Corporation, a statement signed by two officers of the Corporation stating  the
adjusted  Conversion  Price determined as provided herein,  and  the  resulting
conversion  ratio,  and the voting rights (as appropriately adjusted),  of  the
Series  B Preferred Stock.  Such statement shall set forth in reasonable detail
such  facts  as  shall be necessary to show the reason for and  the  manner  of
computing  such  adjustment, including any determination of Fair  Market  Value
involved  in such computation. Promptly after each adjustment to the Conversion
Price  and  the  related  voting rights of the Series B  Preferred  Stock,  the
Corporation  shall mail a notice thereof and of the then prevailing  conversion
rate to each holder of shares of the Series B Preferred Stock.
     
     Section 10.    Ranking; Retirement of Shares.
           (A)  The Series B Preferred Stock shall rank senior to the Series  A
Junior Participating Preferred Stock and the Common Stock as to the payment  of
dividends  and  the  distribution  of assets on  liquidation,  dissolution  and
winding  up of the Corporation, and, unless otherwise provided in the  Restated
Certificate  of Incorporation of the Corporation, as the same may  be  amended,
the  Series B Preferred Stock shall rank pari passu with all future  series  of
the  Corporation's  Preferred  Stock as to the payment  of  dividends  and  the
distribution of assets on liquidation, dissolution or winding up.

           (B)   Any  shares  of  Series  B Preferred  Stock  acquired  by  the
Corporation  by  reason  of the conversion or redemption  of  such  shares,  or
otherwise  so  acquired,  shall be restored to the  status  of  authorized  but
unissued  shares  of  Preferred Stock, with no par  value  per  share,  of  the
Corporation, undesignated as to series, and may thereafter be reissued as  part
of a new or existing series of such Preferred Stock as permitted by law.

     Section 11.    Miscellaneous.
           (A)   All  notices referred to herein shall be in writing,  and  all
notices  hereunder  shall  be deemed to have been given  upon  the  earlier  of
receipt thereof or three (3) Business Days after the mailing thereof if sent by
registered  mail (unless first-class mail shall be specifically  permitted  for
such  notice elsewhere herein) with postage prepaid, addressed:  (i) if to  the
Corporation,  to  its  office at P.O. Box 049001, Chicago, Illinois  60604-9001
(Attention:   Secretary), or to the transfer agent for the Series  B  Preferred
Stock, or other agent of the Corporation designated as permitted herein or (ii)
if  to any holder of the Series B Preferred Stock or Common Stock, as the  case
may  be,  to such holder at the address of such holder as listed in  the  stock
record  books of the Corporation (which may include the records of any transfer
agent for the Series B Preferred Stock or Common Stock, as the case may be)  or
(iii) to such other address as the Corporation or any such holder, as the  case
may be, shall have designated by notice similarly given.

           (B)   The  Corporation shall give 15 Business Days'  notice  to  all
record holders of Series B ESOP Convertible Preferred Stock prior to the record
date  to be established with respect to any Extraordinary Event, setting  forth
the  material  provisions  relating  to  such  Extraordinary  Event,  provided,
however, that the failure to give any such notice shall not affect the validity
of any such corporate action.

                "Extraordinary  Event" as used herein means  (i)  any  non-cash
dividend  payable with respect to the Common Stock, (ii); any cash dividend  in
an  amount  exceeding 10% of the Conversion Price on the date the  dividend  is
declared,  (iii) any recapitalization, reclassification, consolidation,  merger
or similar event as a result of which shares of Common Stock are converted into
or  exchanged  for any other securities or property, (iv) any sale  of  all  or
substantially all of the assets of the Corporation, or (v) the adoption of  any
repurchase  program under which the Corporation may purchase more than  15%  of
the Corporation's then outstanding Common Stock.

           (C)   The  term "Common Stock" as used in this Resolution means  the
Corporation's  Common Stock, par value $5.00 per share (as the same  exists  at
the  date  of  amendment of the Restated Certificate of  Incorporation  of  the
Corporation in respect of the Series B Preferred Stock), or any other class  of
stock  resulting from successive changes or reclassifications  of  such  Common
Stock  consisting solely of changes in par value, or from par value to  no  par
value, or from no par value to par value.  In the event that, at any time as  a
result  of an adjustment made pursuant to Section 9 hereof, the holder  of  any
share  of the Series B Preferred Stock upon thereafter surrendering such shares
for conversion, shall become entitled to receive any shares or other securities
of  the Corporation other than shares of Common Stock, the Conversion Prize  in
respect  of  such other shares or securities so receivable upon  conversion  of
shares  of Series B Preferred Stock shall thereafter be adjusted, and shall  be
subject  to further adjustment from time to time, in a manner and on  terms  as
nearly equivalent as practicable to the provisions with respect to Common Stock
contained in Section 9 hereof, and the provisions of Sections 1 through  8,  10
and  11  hereof with respect to the Common Stock shall apply on like or similar
terms to any such other shares or securities.

          (D)    The  Corporation  shall pay any and  all  stock  transfer  and
documentary  stamp  taxes that may be payable in respect  of  any  issuance  or
delivery  of  shares of Series B Preferred Stock or shares of Common  Stock  or
other  securities issued on account of Series B Preferred Stock pursuant hereto
or  certificates representing such shares or securities.  The Corporation shall
not,  however, be required to pay any such tax which may be payable in  respect
of  any  transfer involved in the issuance or delivery of shares  of  Series  B
Preferred  Stock or Common Stock or other securities in a name other than  that
in  which  the  shares of Series B Preferred Stock with respect to  which  such
shares  or  other  securities are issued or delivered were  registered,  or  in
respect  of  any  payment to any person with respect  to  any  such  shares  or
securities other than a payment to the registered holder thereof, and shall not
be required to make any such issuance, delivery or payment unless and until the
person otherwise entitled to such issuance, delivery or payment has paid to the
Corporation  the amount of any such tax or has established, to the satisfaction
of the Corporation, that such tax has been paid or is not payable.

          (E)  In the event that a holder of shares of Series B Preferred Stock
shall  not by written notice designate the name in which shares of Common Stock
to  be  issued upon conversion of such shares should be registered or  to  whom
payment upon redemption of shares of Series B Preferred Stock should be made or
the  address to which the certificate or certificates representing such shares,
or  such payment, should be sent, the Corporation shall be entitled to register
such shares, and make such payment, in the name of the holder of such Series  B
Preferred  Stock  as shown on the records of the Corporation and  to  send  the
certificate or certificates representing such shares, or such payment,  to  the
address of such holder shown on the records of the Corporation.

          (F)    Unless  otherwise  provided in  the  Restated  Certificate  of
Incorporation, as the same may be amended, of the Corporation, all payments  in
the  form  of dividends, distributions on voluntary or involuntary dissolution,
liquidation  or  winding  up or otherwise made upon  the  shares  of  Series  B
Preferred  Stock  and any other stock ranking on a parity  with  the  Series  B
Preferred  Stock  with respect to such dividend or distribution  shall  be  pro
rata,  so that amounts paid per share on the Series B Preferred Stock and  such
other  stock  shall  in all cases bear to each other the same  ratio  that  the
required dividends, distributions or payments, as the case may be, then payable
per  share  on the shares of the Series B Preferred Stock and such other  stock
bear to each other.

          (G)  The Corporation may appoint, and from time to time discharge and
change,  a  transfer  agent for the Series B Preferred Stock.   Upon  any  such
appointment or discharge of a transfer agent, the Corporation shall send notice
thereof  by  first-class mail, postage prepaid, to each  holder  of  record  of
Series B Preferred Stock.


Exhibit 3(b)                                 
                                 
                                 
                                 B Y L A W S

                                      OF
                                       
                            THE QUAKER OATS COMPANY
                                       
                        AS AMENDED - NOVEMBER 13, 1996
                                       
                         EFFECTIVE - NOVEMBER 13, 1996


                                  B Y L A W S

                                      OF
                                       
                            THE QUAKER OATS COMPANY
                                       



CORPORATE OFFICES AND SEAL

     Bylaw 1 - The principal and registered office of this Corporation shall be
at 820 Bear Tavern Road, West Trenton, Mercer County, New Jersey.

     Bylaw 2 - The Corporation shall also have and maintain a general office
and place of business at the City of Chicago in the State of Illinois, where it
may keep all books, records, documents, and papers; it may also establish
offices in such other states and foreign countries as the board shall from time
to time determine.

     Bylaw 3 - The Corporate Seal shall have inscribed thereon the name of the
Corporation, the state of its organization, and the words "Corporate Seal."


CAPITAL STOCK AND TRANSFERS THEREOF

     Bylaw 4 - Certificates of stock in the Corporation shall be in the form
adopted by the board, and be consecutively numbered; they shall be signed by
the Chairman of the Board of Directors, the President or a Vice President and
either the Treasurer or an Assistant Treasurer, or the Secretary or an
Assistant Secretary, whose signatures may be facsimiles.  The names of the
owners of such shares, the dates of issue, and the certificate numbers thereof
shall be entered upon the Corporation's books.  The board shall appoint one or
more transfer agents, and also one or more registrars of transfers, outside of
the State of New Jersey, and shall require all valid certificates of stock in
the Corporation to bear the countersignatures of one such agent, which may be a
facsimile, and one such registrar.  The same bank or trust company may act as
both transfer agent and registrar.

     Bylaw 5 - Transfers of shares of stock in the Corporation upon the books
of the Corporation shall be made only by the holders thereof in person or by
attorney thereunto duly authorized in writing.  Outstanding certificates for a
like number of shares shall be surrendered and cancelled at the time of such
transfers, except as provided in Bylaw 8.


     Bylaw 6 - For the purpose of determining the shareholders entitled to
notice of or to vote at any meeting of shareholders or any adjournment thereof,
or for the purpose of determining shareholders entitled to receive payment of
any dividend or allotment of any right, or for the purpose of any other action,
the board may fix, in advance, a date as the record date for any such
determination of shareholders.  Such date shall not be more than 60 nor less
than 10 days before the date of such meeting, nor more than 60 days prior to
any other action.

     Bylaw 7 - The Corporation shall be entitled to treat the record holder of
any share or shares of stock, as shown by its books, as the sole legal and
equitable owner and holder thereof, and shall not be bound to recognize any
interest or claim on the part of others, whether it shall have notice thereof
or not, save as expressly provided otherwise by the laws of New Jersey.

     Bylaw 8 - The board may issue or cause to be issued new certificates of
stock to replace certificates of stock alleged to have been lost or destroyed,
upon such reasonable terms and conditions as may be prescribed by the board to
protect the interests of the Corporation.


SHAREHOLDERS

     Bylaw 9 - Meetings of the shareholders of the Corporation shall be held at
such place, within or without the State of New Jersey, as may be fixed by the
board from time to time.

     Bylaw 10 - The annual meeting of the shareholders for election of
directors and transaction of other business shall be held on the second
Wednesday of May in each year at the hour of nine-thirty o'clock in the
forenoon, or at such other time as may be fixed by the board.  Directors shall
be elected by ballot and a plurality vote.  Written notice of the time, place,
and purpose or purposes of every regular meeting of shareholders shall be given
not less than 10 nor more than 60 days before the date of the meeting, either
personally or by mail, to each shareholder of record entitled to vote at the
meeting.

     Bylaw 11 - Special meetings of the shareholders for purposes allowed by
law may be held at any time when called by the Chairman of the Board or
President, or upon resolution or written request of a majority of the board or
of a majority of the executive committee.  Written notice of the time, place,
and purposes of every special meeting of shareholders shall be given not less
than 10 nor more than 60 days before the date of the meeting, either personally
or by mail, to each shareholder of record entitled to vote at the meeting.
Only those matters set forth in the notice of the special meeting may be
considered or acted upon at such special meeting, unless otherwise provided by
law.

     Bylaw 12 - If a shareholder desires to submit a proposal for consideration
at an annual shareholders' meeting, written notice of such shareholder's intent
to make such a proposal must be given and received by the Secretary of the
Corporation at the principal executive offices of the Corporation either by
personal delivery or by United States mail not later than 90 days prior to the
anniversary date of the immediately preceding annual meeting.  Each notice
shall describe the proposal in sufficient detail for the proposal to be
summarized on the agenda for the meeting and shall set forth (i) the name and
address, as it appears on the books of the Corporation, of the shareholder who
intends to make the proposal; (ii) a representation that the shareholder is a
holder of record of stock of the Corporation entitled to vote at such meeting
and intends to appear in person or by proxy at the meeting to present such
proposal; and (iii) the class and number of shares of the Corporation which are
beneficially owned by the shareholder.  In addition, the notice shall set forth
the reasons for conducting such proposed business at the meeting and any
material interest of the shareholder in such business.  The presiding officer
of the annual meeting shall, if the facts warrant, refuse to acknowledge a
proposal not made in compliance with the foregoing procedure, and any such
proposal not properly brought before the meeting shall not be transacted.
Nothing contained in this Section shall be deemed to decrease any time period
set forth in the Securities Exchange Act of 1934, as amended, or any rule or
regulation of the Securities and Exchange Commission thereunder.

     Bylaw 13 - Unless otherwise provided in the certificate of incorporation
or the laws of New Jersey, the holders of shares entitled to cast a majority of
the votes at a meeting shall constitute quorum at such meeting.  The
shareholders present in person or by proxy at a duly organized meeting may
continue to do business until adjournment, notwithstanding the withdrawal of
enough shareholders to leave less than a quorum.  Less than a quorum may
adjourn the meeting.  Whenever the holders of any class or series of shares are
entitled to vote separately on a specified item of business, the provisions of
this section shall apply in determining the presence of a quorum of such class
or series for the transaction of such specified item of business.

     Bylaw 14 - The Chairman of the Board shall act as chairman of each
shareholders' meeting.  If he is absent, the President or a Vice President
shall so act.  If all of the foregoing are absent, then the meeting itself by a
majority vote in interest may select some shareholder present to preside, which
vote shall be recorded in the minutes.  The Secretary of the Corporation, if
present, shall act as secretary of each shareholders' meeting.  If the
Secretary of the Corporation is absent, an Assistant Secretary shall so act.
If all of the foregoing are absent, then the chairman of the meeting shall
designate a person to act as secretary.  A declaration by the chairman that any
resolution has been duly carried, and an entry to that effect in the minutes of
the meeting, shall, in all cases where a poll in not demanded, be competent and
sufficient evidence of the fact and legality of adoption of such resolution.

     Bylaw 15 - (a) At all elections of directors by the shareholders, two
independent inspectors of election shall be chosen by the presiding officer of
the meeting; they need not be shareholders, but in no case shall they be either
employees of the Corporation or candidates for the office of director.  Each
inspector shall take and sign an oath faithfully to execute the duties of
inspector at such meeting with strict impartiality and according to the best of
his ability, and shall perform such duties as are provided by the laws of New
Jersey.

     (b)  At all elections of directors by the shareholders, all proxies,
ballots, and voting tabulations that identify how shareholders voted will be
kept confidential and not be disclosed to any of the directors, officers or
employees of the Corporation except when disclosure is mandated by law,
expressly requested by a shareholder, or during a contested election for the
board.

     (c)  The same voting procedure shall be followed with regard to other
matters submitted to shareholders for their vote.

     Bylaw 16 - The officer or agent having charge of the stock transfer books
for shares of the Corporation shall make and certify a complete list of the
shareholders entitled to vote at a shareholders' meeting or any adjournment
thereof.  Such list shall

     (a)  be arranged alphabetically within each class and
          series, with the address of, and the number of shares
          held by, each shareholder;

     (b)  be produced at the time and place of the meeting;

     (c)  be subject to the inspection of any shareholder during the
          whole time of the meeting; and

     (d)  be prima facie evidence as to who are the shareholders
          entitled to examine such list or to vote at any
          meeting.

     Bylaw 17 - Except as otherwise provided by law, if any shareholder desires
to solicit written consents for action to be taken by shareholders of the
Corporation without a meeting, prior written notice of any such solicitation
must be given and received by the Secretary of the Corporation at the principal
executive offices of the Corporation either by personal delivery or by United
States mail not later than 45 days prior to the date such written consents, or
soliciting material relating thereto, are first published, sent or given to any
shareholder.  Such notice shall describe the matter for which written consent
is being sought and shall set forth (i) the name and address, as it appears on
the books of the Corporation, of the shareholder who seeks the written consent;
(ii) a representation that the shareholder is a holder of record of stock of
the Corporation entitled to vote on the matter for which written consent is
being sought and intends to vote on the matter for which written consent is
being sought; and (iii) the class and number of shares of the Corporation which
are beneficially owned by the shareholder.  In addition, the notice shall set
forth the reasons for conducting such proposed business by means of the written
consent and any material interest of the shareholder in such business.  No
action taken by written consent shall be valid unless taken in accordance with
the foregoing procedures.

BOARD OF DIRECTORS

     Bylaw 18 - The property, affairs, and business of the Corporation shall be
managed and controlled by a board of directors.  The number of directors shall
be determined in accordance with the provisions of the certificate of
incorporation.  The directors shall be divided into three classes, designated
Class I, Class II and Class III.  Each class shall consist, as nearly as
possible, of one-third of the total number of directors constituting the entire
board of directors.  At each annual meeting of shareholders beginning in 1984,
successors to directors whose terms expire at that annual meeting shall be of
the same class as the directors they succeed, and shall be elected for three-
year terms.

     Bylaw 19 - A director shall hold office until the annual meeting for the
year in which his or her term expires and until his or her successor shall be
elected and shall qualify, subject, however, to prior death, resignation,
retirement, or removal from office.  Any newly created directorship resulting
from an increase in the number of directors and any other vacancy on the board
of directors, however caused, may be filled by a majority of the directors then
in office, although less than a quorum, or by a sole remaining director;
provided that if the number of directors is increased, not more than two such
newly created directorships may be filled by the directors in any period
between annual meetings of shareholders.  Any director so elected to fill a
vacancy shall, without regard to the class in which such vacancy occurred, hold
office until the next succeeding annual meeting of shareholders and until his
or her successor shall have been elected and qualified.  The term of a director
elected by shareholders to fill a newly created directorship or other vacancy
shall expire at the same time as the terms of the other directors of the class
in which the vacancy occurred.
     Bylaw 20 - Regular meetings of the board shall be held six times each year
at such time and place as the board may determine, subject to the right of the
Chairman of the Board, the President, or the executive committee, by notice
required for a special meeting of the board, to change the time or place of a
regular meeting.  Except as aforesaid, no notice of a regular meeting is
required.

     Bylaw 21 - Special meetings of the board may be held at any time and place
whenever called by the Chairman of the Board, the President, or any three of
the directors.  Notice to each director of the time and place of the meeting
shall be mailed not less than three calendar days before the meeting, or
telegraphed or telephoned or delivered to his office not less than 24 hours
before the meeting.

     Bylaw 22 - A majority of the board shall constitute a quorum for the
transaction of business, but any less number present may adjourn the meeting
from time to time.

     Bylaw 23 - In addition to the powers specifically enumerated in these
Bylaws, the board shall also have, and may exercise, all other and further
powers, privileges, and authority expressly or impliedly conferred upon them by
the Statues of New Jersey and the articles of incorporation of the Corporation.


EXECUTIVE COMMITTEE

     Bylaw 24 - The board shall appoint from among its members an executive
committee of not less than four and not more than 10 regular members.  The
board may also designate one or more of its members as alternates to serve as
members of the executive committee in the absence of a quorum of that committee
at any regular or special meeting.

       (a) The executive committee shall have the powers of the
           board in the management of the business, affairs, and
           property of the Corporation during the intervals
           between the meetings of the board, except that the
           executive committee shall not:

              (i)   make, alter or repeal any Bylaw of the
                    Corporation;

             (ii)   elect or appoint any director, or remove
                    any officer or director;

            (iii)   submit to shareholders any action that
                    requires shareholders' approval; or

             (iv)   amend or repeal any resolution theretofore
                    adopted by the board which by its terms
                    is amendable or repealable only by the board.

       (b) Regular meetings of the executive committee may be
           held without notice at such time and place as shall
           from time to time be determined by the executive
           committee or by the board.

       (c) Special meetings of the executive committee may be
           called by the President, or the Chairman of the Board,
           or by any two regular members of the committee by
           causing 24 hours' notice of the time and place thereof
           to be given to each regular member by mail or by
           telegram or by telephone, or by delivery to his
           office, but any regular member may waive such notice.
           The purpose of the meeting need not be stated in the
           notice or waiver of notice.

       (d) Whenever it appears that a quorum of regular members
           will not present at a meeting, the Secretary may
           request the attendance of an alternate member, who,
           if he attends, and if his attendance is necessary
           to obtain quorum, shall be deemed a regular member
           of the executive committee for the purposes of such
           meeting.

       (e) Any regular or special meeting of the executive
           committee may be adjourned and no notice need be
           given of the adjourned meeting whether or not a
           quorum shall be present.

       (f) A majority of members of the executive committee shall
           constitute a quorum.  Actions taken at a meeting of
           the executive committee shall be reported to the board
           at its next meeting following such executive committee
           meeting; except that, when the meeting of the board is
           held within two days after the executive committee
           meeting, such report shall, if not made at the first
           meeting, be made to the board at its second meeting
           following such executive committee meeting.

OTHER COMMITTEES

     Bylaw 25 - The board by resolution adopted by a majority of the entire
board may appoint from among its members one or more other committees, each of
which shall have one or more members.


MEETINGS AND ACTION OF DIRECTORS WITHOUT A MEETING

     Bylaw 26 - Any or all directors may participate in a meeting of the board
or executive committee by means of conference telephone or any means of
communication by which all persons participating in the meeting are able to
hear each other.

     Any action required or permitted to be taken pursuant to authorization
voted at a meeting of the board or executive committee may be taken without a
meeting if, prior or subsequent to such action, all members of the board or of
the executive committee, as the case may be, consent thereto in writing and
such written consents are filed with the minutes of the proceedings of the
board or executive committee.


OFFICERS

     Bylaw 27 - The officers of the Corporation shall be a Chairman of the
Board, a President, one or more Vice Presidents, a Treasurer, and a Secretary,
and such additional officers and such assistant officers as may be deemed
necessary from time to time by the board or the executive committee.  One or
more Vice Presidents may be designated as Executive Vice Presidents or as
Senior Vice Presidents or as other types of Vice Presidents.  The Chairman of
the Board, President, Treasurer, Secretary and any Vice President designated as
a Senior or Executive Vice President shall be elected by the board.  Any other
officers shall be elected by the board or the executive committee.  Each
officer shall hold office for a term expiring at the first board meeting
following the annual meeting of the shareholders and until his successor is
elected, but subject to removal by the board at any time.  Salaries of officers
elected by the board or who are directors shall be fixed by the board.
Salaries of other officers and assistant officers shall be fixed by the board
or the executive committee.

     Bylaw 28 - The Chairman of the Board shall be the Chief Executive Officer
of the Corporation and shall have general supervision of its business and
affairs, subject, however, to control of the board and the executive committee.
He shall be a regular member of the executive committee and shall preside at
all meetings of the shareholders, the board, and the executive committee.

     Bylaw 29 - The President shall serve as a regular member of the executive
committee and shall have such other powers and duties as shall be assigned to
him by the board or the executive committee or the Chairman of the Board.  In
the absence of the Chairman of the Board, he shall preside at meetings of the
board and of the executive committee.

     Bylaw 30 - The Vice Presidents shall have such powers and duties as shall
be assigned to them by the board, the executive committee, or the Chairman of
the Board.  The President or the Senior or Executive Vice President with the
longest service with the Corporation who is a member of the executive committee
and who is present and able to act shall have the powers and duties of the
Chairman of the Board during his absence or inability to act.

     Bylaw 31 - The Treasurer shall have custody of the corporate funds and
securities.  He shall keep full and accurate accounts of all receipts and
disbursements and generally shall perform all the duties usually incident to
the office of Treasurer and shall have such other powers and duties as shall be
assigned to him by the board, the executive committee or the Chairman of the
Board.

     Each Assistant Treasurer shall have power to act in the place and stead of
the Treasurer in case of his absence or inability to act, and shall have such
other powers and duties as shall be assigned to him by the board, the executive
committee or the Chairman of the Board.

     Bylaw 32 - The Secretary shall have custody of the corporate seal and
shall be present at and make a true record of the votes and proceedings of all
meetings of the shareholders, the board, and the executive committee.  He shall
supervise the giving and mailing of all notices of shareholders' and directors'
meetings; shall have charge of the certificate books, transfer books, and
capital stock ledgers; and generally shall perform all the duties and have
charge of all other books and papers usually incident to the office of
Secretary.  He shall have such other powers and duties as shall be assigned to
him by the board, the executive committee or the Chairman of the Board.

     Each Assistant Secretary shall have power to act in the place and stead of
the Secretary in case of his absence or inability to act, and shall have such
other powers and duties as shall be assigned to him by the board, the executive
committee or the Chairman of the Board.

     Bylaw 33 - Unless otherwise ordered by the board or the executive
committee, the Secretary, and in case of his absence or inability to act an
Assistant Secretary, shall have the power, and it shall be his duty, to vote in
the name and behalf of the Corporation all stock held by it in other companies;
and the Chairman of the Board, President, or a Vice President, and the
Secretary or an Assistant Secretary, shall have the power to execute an deliver
proxies for the purpose of voting such stock; but the board or the executive
committee may by resolution confer such power to vote and to execute proxies
upon any other person or persons, and in all cases may instruct how such stock
shall be voted at any meeting or election.

     Bylaw 34 - The board or the executive committee shall by resolution
designate one or more banks as authorized principal depositories of the funds
and securities of the Corporation and appoint and authorize officers of other
persons to sign checks thereon and otherwise control and dispose of such funds
and securities.  The Treasurer or any two other elected officers of the
Corporation may designate other banks as secondary depositories in connection
with the business of the Corporation, and appoint and authorize officers or
other persons to sign checks thereon or otherwise control and dispose of funds
therein.

     All notes payable issued by the Corporation shall be signed in its behalf
by such officer or officers of the Corporation authorized for that purpose by
the board or the executive committee.


FISCAL YEAR AND DIVIDENDS

     Bylaw 35 - The fiscal year of the Corporation shall begin on the first day
of January in each year.

     Bylaw 36 - Dividends may be declared by the board, from the profits, at
any regular or special meeting of the board, whenever in their judgment it
shall be consistent with the best interests of the Corporation.  The executive
committee shall also have power, between sessions of the board, to declare the
usual quarterly dividends on all classes of stock.


AMENDMENTS

     Bylaw 37 - These Bylaws may be amended, altered or repealed, and new
Bylaws may be enacted, only by the affirmative vote of the holders of not less
than two-thirds of the outstanding shares of capital stock of the Corporation
or by a vote of not less than two-thirds of the entire board of directors.


INDEMNIFICATION

     Bylaw 38 - The Corporation shall indemnify any person who is or was a
director, officer, employee or agent of the Corporation or of any constituent
corporation absorbed by the Corporation in a consolidation or merger, and any
person who is or was a director, officer, trustee, employee or agent of any
other domestic or foreign corporation and any partnership, joint venture, sole
proprietorship, trust or other enterprise, whether or not for profit, served by
a person covered by this Bylaw, serving at the request of the Corporation, or
of any such constituent corporation, or the legal representative of any such
director, officer, trustee, employee or agent, against his reasonable costs,
disbursements and counsel fees and amounts paid or incurred in satisfaction of
settlements, judgments, fines and penalties in connection with any pending,
threatened or completed civil, criminal administrative or arbitrative action,
suit or proceeding, and any appeal therein and any inquiry, or investigation
which could lead to such action, suit or proceeding, to the fullest extent now
or hereafter permitted by New Jersey law.
     The Corporation shall pay expenses as they are incurred by any person
covered by this Bylaw in connection with any proceeding covered by this Bylaw
in advance of the final disposition of the proceeding to the fullest extent now
or hereafter permitted by New Jersey law.

     Any determination required to be made pursuant to Section 14A3-5(5) of the
New Jersey Business Corporation Act shall be made only by either (a) the Board
or a committee thereof, acting by a majority vote of a quorum consisting of
directors who were not parties to or otherwise involved in the proceeding, or
(b) if such a quorum is not obtainable, or even if obtainable and such quorum
of the Board or committee by a majority vote of the disinterested directors so
directs, by independent legal counsel in a written opinion, such counsel to be
designated by the Board and reasonably satisfactory to the person who is being
indemnified.


SENIOR LEADERSHIP TEAM (SLT) COMMITTEE

     Bylaw 39 - The Chairman of the Board shall appoint such officers of the
Corporation who, together with the Chairman of the Board, shall constitute the
Senior Leadership Team (SLT)Committee of the Corporation.  Members of the SLT
Committee shall serve at the discretion of the Chairman of the Board and shall
advise regarding management of the Corporation and otherwise assist the
Chairman as requested.  The SLT Committee shall meet at such places and times
as are designated by the Chairman of the Board.


Exhibit 10(b)

                          DEFERRED COMPENSATION PLAN
                   FOR DIRECTORS OF THE QUAKER OATS COMPANY
          (As Amended and Restated Effective as of November 1, 1996)

1.   PURPOSE

     The purpose of this Plan is to offer non-employee members of the Board  of
     Directors  ("Directors")  the  opportunity  to  defer  receipt  of   their
     directors' compensation, under terms advantageous to both the Director and
     The  Quaker  Oats Company ("Company"), until termination of the Director's
     service with the Company.

2.   DEFINITIONS

     a.   "Beneficiary" shall mean the person or persons designated  from  time
          to  time  in writing by a Participant to receive payments  under  the
          Plan  after the death of such Participant, or, in the absence of  any
          such  designation  or  in the event that such  designated  person  or
          persons shall predecease such Participant, the Participant's estate.

     b.   "Cash  Unit"  shall mean a Deferred Amount and any  interest  carried
          over the deferral period and which shall be credited with interest as
          set forth in Section 4, during the period of deferral.

     c.   "Common  Stock Unit" shall mean a Deferred Amount which is  converted
          into a unit for purposes of this Plan by dividing a dollar amount  by
          the Fair Market Value of a share of the Company's common stock.

     d.   "Compensation" shall mean payments which the Director  receives  from
          the Company for services as a member of its Board of Directors.  Such
          payments  may include directors' fees, retainers, meeting fees,  fees
          for  chairing committees or undertaking special projects directed  by
          the  Board  of  Directors, but shall exclude direct reimbursement  of
          expenses.

     e.   "Deferred Amount" shall mean an amount of Compensation deferred under
          this  Plan  and  carried during the deferral period as either  Common
          Stock Units or Cash Units.

     f.   "Dividend Equivalent" shall mean an amount equal to the cash dividend
          paid  on  a share of the Company's common stock credited to a  Common
          Stock  Unit  as if such a Unit were an actual share of  common  stock
          issued and outstanding.

     g.   "Fair Market Value" shall mean the average of the closing prices of a
          share of the Company's common stock as reported by the New York Stock
          Exchange  -  Composite  Transactions Reporting  System  for  the  ten
          business  days  commencing on the third and  ending  on  the  twelfth
          business  day  following the release of quarterly and annual  summary
          statements of the Company's sales and earnings.

     h.   "Termination  of  Service"  shall mean  the  termination  (by  death,
          retirement or otherwise) of a Participant's service as a Director  of
          the Company.

3.   DEFERRAL OF COMPENSATION

     Each  Director may elect to have all or a portion of his Compensation  for
     any calendar year, commencing with the calendar year beginning January  1,
     1997,  deferred  under  this Plan.  Such election  shall  be  executed  in
     writing  by  the Director, prior to the start of the calendar year  during
     which  such Compensation is earned, on a form prescribed by the  Secretary
     of the Company.  An election, once made, shall be irrevocable for the next
     calendar  year,  and  it shall continue in effect for subsequent  calendar
     years  until  changed prospectively by the Participant.  The election  may
     specify that the Participant desires to have all or a specified percentage
     of  his  Compensation for the year deferred under the Plan.  Any  election
     for  deferral  shall  specify that the Participant desires  to  have  such
     Deferred  Amounts  carried as Common Stock Units,  or  Cash  Units,  or  a
     combination, during the period of deferral.

4.   TREATMENT OF DEFERRED AMOUNTS

     The  Company  shall  establish  on  its books  the  necessary  account  to
     accurately  reflect  the  Company's liability to  each  Director  who  has
     deferred  Compensation under this Plan.  To this account shall be credited
     Deferred  Amounts, Dividend Equivalents on Common Stock, and  interest  on
     Cash  Units.  Payments to the Participant following Termination of Service
     shall be debited to the account.  Rights and interests under this Plan may
     not be assigned.

     a.   Cash  Units.  A Participant who has elected to defer Compensation  in
          Cash Units shall have the amount of such Compensation credited to his
          account  on the same date that it would otherwise be payable to  him.
          Deferred  Amounts carried as Cash Units shall earn interest from  the
          date  of  credit to the date of payment.  At the end of  each  month,
          interest  at  the  new issue 10-year "A" rated industrial  bond  rate
          quoted  by  Salomon Brothers in its Bond Market Roundup, or  by  such
          other  recognized  source  as  the  Secretary  of  the  Company   may
          designate,  for the week in which the preceding month ends  shall  be
          credited to the cash units accrued in each account.

     b.   Common  Stock  Units.   A  Participant  who  has  elected  to   defer
          Compensation  in  Common Stock Units shall have the  amount  of  such
          Compensation credited to his account on the same date that  it  would
          otherwise be payable to him.  Such Deferred Amount shall be converted
          into  a  whole  number of Common Stock Units once  a  fiscal  quarter
          (during  the last month thereof) by dividing the Deferred  Amount  by
          the  Fair  Market Value of the Company's common stock, as defined  in
          Section 2g.  No fractional Common Stock Units shall be credited,  but
          such  amounts  shall be carried forward to the next  quarter  without
          interest.  If Common Stock Units exist in a Participant's account  on
          a dividend declaration date for the Company's common stock,  Dividend
          Equivalents  shall be credited to the Participant's  account  on  the
          following  dividend  payment date.  Such  amounts  shall  be  carried
          forward without interest until the next quarterly date when they  may
          be converted into Common Stock Units.

          In the event of any change in the outstanding shares of the Company's
          common   stock   by   reason  of  any  stock   split   or   dividend,
          recapitalization, merger, consolidation, combination or  exchange  of
          stock or similar corporate change, the Secretary of the Company shall
          make  such  equitable  adjustments, if any, by  reason  of  any  such
          change,  deemed  appropriate  in the number  of  Common  Stock  Units
          credited to each Participant's account.
          
     c.   Transfers  Between  Accounts.   Participants  may  transfer  Deferred
          Amounts  within their account from one investment medium (e.g.,  Cash
          Units) into the other (e.g., Common Stock Units) upon application  to
          the  Secretary  of  the Company and approval by the  Company's  legal
          advisors.   Such  transfers normally shall be  made  during  the  ten
          business  days  commencing on the third and  ending  on  the  twelfth
          business  day  following the release of quarterly and annual  summary
          statements of the Company's sales and earnings.

5.   PAYMENT OF DEFERRED AMOUNTS

     At the time a Director first elects to defer Compensation under this Plan,
     the  Participant  shall irrevocably specify, on a form prescribed  by  the
     Secretary of the Company, the number of annual installments (not exceeding
     15)  that  the  Participant desires to receive  payment  of  the  Deferred
     Amount.   Payments shall be made in the manner elected by the Participant,
     commencing  as  of  the January 1 immediately following the  Participant's
     Termination  of  Service,  except  as provided  in  Section  6  below.   A
     Beneficiary  shall also be designated on such form; and  such  Beneficiary
     may  be  changed by the Participant at anytime.  If no effective  election
     has been made at the time of Termination of Service, payment of the entire
     Deferred Amount shall be made to a Participant (or a Beneficiary,  if  the
     Participant  shall have died) on the January 1 immediately  following  the
     Participant's  Termination of Service.  Regardless of when Termination  of
     Service  occurs,  however, no payment of a Deferred  Amount  may  commence
     until the Participant has attained age 55.

     All payments of Deferred Amounts under this Plan shall be made in cash out
     of  the  general assets of the Company.  The payment value of each  Common
     Stock  Unit shall be the Fair Market Value just prior to the payment date.
     The  amount of each annual installment payment to a Participant  shall  be
     determined  by dividing the Cash Units and/or Common Stock  Units  in  the
     Participant's account by the number of installments remaining to be  paid,
     and,  in  the  case of Common Stock Units, multiplying the result  by  the
     payment value.

     As  of  the  date on which the last payment with respect to  Common  Stock
     Units  is to be made to any director or his beneficiary under this Section
     5, the Company shall pay the director or beneficiary (a) the net amount of
     any  Dividend  Equivalents carried over to the  year  in  accordance  with
     Section  4b;  and (b) the amount which would be determined  in  accordance
     with  Section 4b, for any dividend payment date following the actual  last
     transfer date, if such transfer follows the record date relating  to  such
     dividend payment date.

6.   ACCELERATION OF PAYMENTS

     The  Compensation  Committee of the Board of Directors (the  "Compensation
     Committee"  and  the "Board") is empowered to accelerate  the  payment  of
     Deferred  Amounts  to  a  Participant or  to  all  Participants  or  to  a
     Beneficiary,  whether  before  or after the Participant's  Termination  of
     Service,  for reasons of individual hardship, death, changes  in  the  tax
     laws  or  accounting principles, or other reasons which negate or diminish
     the continued value of Deferred Amounts to Participants or to the Company;
     provided however that following a Change in Control, as defined in Section
     7,  such acceleration may be carried our for any reason deemed appropriate
     by the Compensation Committee.

7.   CHANGE IN CONTROL

     A "Change in Control" shall be deemed to have occurred if:

     (a)  any  "Person," which shall mean a "person" as such term  is  used  in
          Sections  13(d) and 14(d) of the Securities Exchange Act of 1934,  as
          amended (the "Exchange Act") (other than the Company, any trustee  or
          other fiduciary holding securities under an employee benefit plan  of
          the  Company,  or any company owned, directly or indirectly,  by  the
          stockholders of the Company in substantially the same proportions  as
          their  ownership  of  stock  of  the  Company),  is  or  becomes  the
          "beneficial owner" (as defined in Rule 13d-3 under the Exchange Act),
          directly or indirectly, of securities of the Company representing 30%
          or   more  of  the  combined  voting  power  of  the  Company's  then
          outstanding voting securities; provided, however, that this paragraph
          (a) shall not apply to any Person who becomes such a beneficial owner
          of  such Company securities pursuant to an agreement with the Company
          approved  by  the Board, entered into before such Person  has  become
          such a beneficial owner of Company securities representing 5% or more
          of the combined voting power of the Company's then outstanding voting
          securities;

     (b)  during  any period of 24 consecutive months (not including any period
          prior to November 13, 1996), individuals who at the beginning of such
          period  constitute  the  Board, and any new director  (other  than  a
          director  designated by a Person who has entered  into  an  agreement
          with  he Company to effect a transaction described in paragraph  (a),
          (c)(2) or (d) of this Section) whose election by the Board, or  whose
          nomination  for election by the Company's stockholders, was  approved
          by  a  vote of at least two-thirds (2/3) of the directors before  the
          beginning of the period cease for any reason to constitute at least a
          majority thereof;

     (c)  the  stockholders  of  the Company approve (1)  a  plan  of  complete
          liquidation  of  the  Company or (2) the sale or disposition  by  the
          Company  of  all or substantially all of the Company's assets  unless
          the acquirer of the assets or its directors shall meet the conditions
          for a merger or consolidation in subparagraphs (d)(1) or (d)(2); or

     (d)  the stockholders of the Company approve a merger or consolidation  of
          the Company with any other company other than:

          (1)   such a merger or consolidation which would result in the voting
          securities  of  the  Company  outstanding immediately  prior  thereto
          continuing to represent (either by remaining outstanding or by  being
          converted  into voting securities of the surviving entity) more  than
          70%  of  the combined voting power of the Company's or such surviving
          entity's outstanding voting securities immediately after such  merger
          or consolidation; or
               
          (2)   such  a  merger  or consolidation which  would  result  in  the
          directors of the Company who were directors immediately prior thereto
          continuing  to  constitute  at least 50%  of  the  directors  of  the
          surviving entity immediately after such merger or consolidation.
               
     In  this  paragraph (d), "surviving entity" shall mean only an  entity  in
     which all of the Company's stockholders immediately before such merger  or
     consolidation  become  stockholders  by  the  terms  of  such  merger   or
     consolidation, and the phrase "director of the Company who were  directors
     immediately  prior  thereto"  shall  include  only  individuals  who  were
     directors  of  the  Company at the beginning of the 24  consecutive  month
     period preceding the date of such merger on consolidation, or who were new
     directors (other than any director designated by a Person who has  entered
     into  an  agreement with the Company to effect a transaction described  in
     paragraph (a), (c)(2), (d)(1) or (d)(2) of this Section) whose election by
     the Board, or whose nomination for election by the Company's stockholders,
     was  approved  by  a vote of at least two-thirds (2/3)  of  the  directors
     before the beginning of such period.
     
8.   AMENDMENT OR TERMINATION

     The  Board or the Executive Committee may amend or terminate this Plan  at
     any  time.   No amendment or termination shall adversely affect  any  then
     existing Deferred Amounts or rights under this Plan.

IN  WITNESS WHEREOF, this Plan, as stated, is effective as of November 1, 1996,
and is executed by a duly authorized officer of the Company.
     
     
                                      THE QUAKER OATS COMPANY


March 5, 1997                         By: /s/Douglas J. Ralston
                                     Its: Senior Vice President





















Exhibit 10(c)

                                                                               
                          DEFERRED COMPENSATION PLAN
                   FOR EXECUTIVES OF THE QUAKER OATS COMPANY
          (As Amended and Restated Effective as of November 1, 1996)

1.   PURPOSE

     The  purpose of this Deferred Compensation Plan (the "Plan") is  to  offer
     certain  senior-level  employees (the "Executives")  of  The  Quaker  Oats
     Company  (the "Company") the opportunity to defer receipt of their  salary
     and bonus payments until termination of their service with the Company.

2.   DEFINITIONS

     a.   "Beneficiary" shall mean the entity or person designated from time to
          time  in writing by a Participant to receive payments under the  Plan
          after  the  death  of  such Participant, or  in  the  absence  of  an
          effective designation or the event that such designated person  shall
          predecease such Participant, the Participant's estate.

     b.   "Bonus"  shall mean the amount of money which the Executive shall  be
          awarded periodically under the Management Incentive Bonus program  of
          the Company.

     c.   "Cash  Unit"  shall mean a Deferred Amount and any  interest  carried
          over  for the deferral period, which shall be credited with interest,
          as set forth in Section 5, during the period of deferral.

     d.   "Compensation" shall mean (i) the Salary and Bonus payments which the
          Executive  is  eligible to receive from the Company for services  and
          (ii) any amount credited under Section 4 of this Plan.

     e.   "Deferred Amount" shall mean an amount of Compensation deferred under
          this Plan and carried during the deferral period as Cash Units.

     f.   "ESOP" shall mean The Quaker Employee Stock Ownership Plan.

     g.   "Participant" shall mean an Executive who has elected to  participate
          in this Plan.

     h.   "Salary" shall mean the annual base salary earned from the Company by
          the Executive.

     i.   "Termination  of  Service"  shall mean  the  termination  (by  death,
          retirement or otherwise) of a Participant's service with the  Company
          as an employee.

3.   DEFERRAL OF COMPENSATION

     Each Executive may elect to have any portion of Salary earned for any year
     and  any  portion of Bonus awarded in any year deferred under  this  Plan;
     provided, however, that only Compensation in excess of the maximum  amount
     of earnings taxable under the Old-Age, Survivors, and Disability Insurance
     program  of the Federal Social Security Act, as it exits in each  calendar
     year,  may  be deferred under this Plan.  Such election shall (subject  to
     the  foregoing  limitation)  specify  the  percentage  or  amount  of  the
     Participant's Salary and/or Bonus to be deferred under the Plan and  shall
     be  executed by the Executive on a form prescribed by the Secretary of the
     Company as follows: a) for Salary, prior to the beginning of the month  in
     which  such salary is earned; and b) for Bonus, prior to September 1st  of
     the  year for which Bonus is being awarded.  An election, once made, shall
     continue  in  effect  until  changed  prospectively  by  the  Participant;
     provided, however, that an election with respect to Salary may be  changed
     no  more  than one time each month, effective as of the beginning  of  the
     next  month  and an election with respect to a Bonus is irrevocable  after
     the September 1st referred to in the prior sentence.

4.   ADDITIONAL CREDIT AMOUNTS

     The  Company  may  elect, at its option, to credit to  each  Participant's
     account  certain amounts, or the cash equivalent amounts  of  any  in-kind
     contributions,  that  would  have been contributed  to  the  Participant's
     account  under ESOP, but for a Participant's participation in  this  Plan.
     Such  amounts, if credited, shall be credited as of the dates such amounts
     would  have otherwise been contributed to the Participant's account  under
     the ESOP.  Amounts credited under this Plan pursuant to this section shall
     not  be made available in cash to the Participant, except pursuant to this
     Plan.   These  amounts  shall be in addition to the amounts  described  in
     Section 3 above and shall be considered "Compensation" for purpose of this
     Plan.

5.   TREATMENT OF DEFERRED AMOUNTS

     The  Company  shall  establish  on  its books  the  necessary  account  to
     accurately  reflect  the  Company's liability to each  Executive  who  has
     deferred  Compensation under this Plan.  To this account shall be credited
     Deferred  Amounts and interest on Cash Units.  Payments to the Participant
     following Termination of Service shall be debited to the account.   Rights
     and interests under this Plan may not be assigned.

     A  Participant who has elected to defer Compensation shall have the amount
     of  such Compensation credited to the Participant's account as of the same
     date  that  it  would otherwise be payable to him.  Cash Units  (including
     Deferred Amounts) shall earn interest from the date of credit to the  date
     of   payment.   Interest  on  Cash  Units  shall  be  credited   to   each
     Participant's  account  as of the last calendar day  of  each  month;  the
     intent  of  this  being that interest on Cash Units  shall  be  compounded
     monthly.   The interest rate credited on Cash Units shall be the rate  for
     the  new  issue 10-year "A"-rated industrial bonds listed in  the  Salomon
     Brothers  Bond Market Roundup, or by such other recognized source  as  the
     Treasurer  of  the  Company  may designate, for  the  week  in  which  the
     preceding month ends.

6.   PAYMENT OF DEFERRED AMOUNTS

     At  the  time an Executive first elects to defer Compensation  under  this
     Plan,  the Participant shall irrevocably specify, on a form prescribed  by
     the  Secretary  of  the  Company, the number of annual  installments  (not
     exceeding  15)  that  the Participant desires to receive  payment  of  the
     Deferred Amount, and how soon after Termination of Service the Participant
     wishes  to  have  payment begin.  Payments shall be  made  in  the  manner
     elected  by  the Participant, except as provided in Section  7  below.   A
     Beneficiary  shall also be designated on such form; and  such  Beneficiary
     may  be  changed  by the Participant at any time prior to  Termination  of
     Service.   If  no  effective  election  has  been  made  at  the  time  of
     Termination  of  Service, payment of the entire deferred amount  shall  be
     made  to  a  Participant (or a Beneficiary, if the Participant shall  have
     died) six months after Termination of Service.

     All payments of Deferred Amounts under this Plan shall be made in cash out
     of the general assets of the Company, and shall constitute an unfunded and
     unsecured  promise  to  pay by the Company.  The  amount  of  each  annual
     installment  payment to a Participant shall be determined by dividing  the
     Cash  Units  in  the Participant's account by the number  of  installments
     remaining to be paid.

7.   ACCELERATION OF PAYMENTS

     The  Compensation  Committee  of the Company's  Board  of  Directors  (the
     "Compensation  Committee" and the "Board") is empowered to accelerate  the
     payment of Deferred Amounts to a Participant or to all Participants or  to
     a  Beneficiary,  whether before or after the Participant's Termination  of
     Service,  for reasons of individual hardship, death, changes  in  the  tax
     laws  or  accounting principles, or other reasons which negate or diminish
     the continued value of Deferred Amounts to Participants or to the Company;
     provided,  however  that following a Change in Control, such  acceleration
     may  be  carried out for any reason deemed appropriate by the Compensation
     Committee.

8.   A "Change in Control" shall be deemed to have occurred if:

          (a)  any  "Person," which shall mean a "person" as such term is  used
               in  Sections 13(d) and 14(d) of the Securities Exchange  Act  of
               1934,  as  amended (the "Exchange Act") (other than the Company,
               any  trustee  or  other fiduciary holding  securities  under  an
               employee  benefit  plan of the Company, or  any  company  owned,
               directly  or indirectly, by the stockholders of the  Company  in
               substantially the same proportions as their ownership  of  stock
               of  the  Company),  is  or  becomes the "beneficial  owner"  (as
               defined  in  Rule  13d-3 under the Exchange  Act),  directly  or
               indirectly,  of  securities of the Company representing  30%  or
               more  of  the  combined  voting  power  of  the  Company's  then
               outstanding  voting  securities; provided,  however,  that  this
               paragraph (a) shall not apply to any Person who becomes  such  a
               beneficial  owner  of  such Company securities  pursuant  to  an
               agreement  with the Company approved by the Board, entered  into
               before such Person has become such a beneficial owner of Company
               securities representing 5% or more of the combined voting  power
               of the Company's then outstanding voting securities;

          (b)  during  any  period of 24 consecutive months (not including  any
               period  prior  to  November 13, 1996), individuals  who  at  the
               beginning  of  such  period constitute the Board,  and  any  new
               director (other than a director designated by a Person  who  has
               entered   into  an  agreement  with the  Company  to  effect   a
               transaction  described in paragraph (a), (c)(2) or (d)  of  this
               Section)  whose  election by the Board, or whose nomination  for
               election by the Company's stockholders, was approved by  a  vote
               of  at  least  two-thirds  (2/3) of  the  directors  before  the
               beginning  of  the period cease for any reason to constitute  at
               least a majority thereof;

          (c)  the  stockholders of the Company approve (1) a plan of  complete
               liquidation of the Company or (2) the sale or disposition by the
               Company  of  all  or substantially all of the  Company's  assets
               unless  the  acquirer of the assets or its directors shall  meet
               the  conditions  for a merger or consolidation in  subparagraphs
               (d)(1) or (d)(2); or

          (d)  the   stockholders   of  the  Company  approve   a   merger   or
               consolidation of the Company with any other company other than:

               (1)   such a merger or consolidation which would result  in  the
               voting  securities of the Company outstanding immediately  prior
               thereto continuing to represent (either by remaining outstanding
               or  by  being converted into voting securities of the  surviving
               entity)  more  than  70% of the combined  voting  power  of  the
               Company's   or   such  surviving  entity's  outstanding   voting
               securities immediately after such merger or consolidation; or
               
               (2)   such a merger or consolidation which would result  in  the
               directors  of  the Company who were directors immediately  prior
               thereto  continuing to constitute at least 50% of the  directors
               of  the  surviving  entity  immediately  after  such  merger  or
               consolidation.
               
                In  this paragraph (d), "surviving entity" shall mean  only  an
          entity  in which all of the Company's stockholders immediately before
          such merger or consolidation become stockholders by the terms of such
          merger or consolidation, and the phrase "director of the Company  who
          were   directors  immediately  prior  thereto"  shall  include   only
          individuals who were directors of the Company at the beginning of the
          24  consecutive  month period preceding the date of  such  merger  on
          consolidation,  or  who were new directors (other than  any  director
          designated  by  a Person who has entered into an agreement  with  the
          Company  to effect a transaction described in paragraph (a),  (c)(2),
          (d)(1)  or  (d)(2) of this Section) whose election by the  Board,  or
          whose  nomination  for  election by the Company's  stockholders,  was
          approved  by  a  vote of at least two-thirds (2/3) of  the  directors
          before the beginning of such period.

9.   WITHHOLDING

     The  Company may withhold taxes, and any other required amounts, including
     the  Hospital Insurance portion of the Federal Social Security  Act,  from
     the payment of Deferred Amounts or other amounts paid to the Executive.

10.  AMENDMENT OR TERMINATION

     The  Company  reserves the right, at any time or from  time  to  time,  by
     action of its Board or Executive Committee thereof, to amend or modify, in
     whole  or  in  part, or terminate the Plan.  No amendment  or  termination
     shall  adversely affect any then existing Deferred Amounts or rights under
     this Plan.
     
IN  WITNESS WHEREOF, this Plan, as stated, is effective as of November 1, 1996,
and is executed by a duly authorized officer of the Company.


                              THE QUAKER OATS COMPANY



March 5, 1997                 By:  /s/ Douglas J. Ralston
                             Its: Senior Vice President





























Exhibit 10(e)
                                       
                                       
                THE QUAKER OATS COMPANY STOCK COMPENSATION PLAN
                             FOR OUTSIDE DIRECTORS
          (As Amended and Restated Effective as of November 1, 1996)
                                       
      1.    Purpose.  The Quaker Oats Company (the "Company") has  amended  and
restated this Stock Compensation Plan (the "Plan"), effective as of November 1,
1996, to promote the interests of the Company and its shareholders by causing a
portion  of  the  total  compensation payable to its outside  directors  to  be
deferred  and  paid  in  the  form  of Company stock,  thereby  increasing  the
director's beneficial ownership of Company stock and their proprietary interest
in the Company.

      2.    Common Stock Units.  In addition to the cash compensation otherwise
payable  to  its outside directors, the Company shall establish and maintain  a
Deferred  Stock Account in the name of each outside director.  Subject  to  the
provisions  of Section 10, as of the first day of each fiscal year  or  period,
the  Company shall credit 800 Common Stock Units to the Deferred Stock  Account
of  each person who was an outside director of the Company on the last  day  of
the  immediately preceding fiscal year or period or who ceased to be a director
during  such  preceding  fiscal year or period by  reason  of  his  retirement,
disability or death.  In the event such immediately preceding fiscal period  is
less  than  twelve months, the number of Common Stock Units to be  credited  as
stated  above shall be pro rated based upon the number of months in such fiscal
period.

     3.   Dividend Equivalents.  As of each dividend payment date declared with
respect  to  the Company's common stock, the Company shall credit the  Deferred
Stock  Account of each director with an additional number of Common Stock Units
equal to:

     a) the product of (I) the dividend per share of the Company's common stock
        which is payable as of the dividend payment date, multiplied by (II) the
        number  of Common Stock Units credited to the director's Deferred Stock
        Account as of the applicable dividend record date;
                                       
                                   DIVIDED BY
     
     b) the closing price of a share of the Company's common stock on the 
        dividend payment date (or if such stock was not traded on that date, on
        the  next preceding date on  which  it  was traded), as reported by the
        New York Stock Exchange - Composite Transactions Reporting System;
     
provided, however, that in lieu of crediting fractional Common Stock Units, the
value  thereof  shall be carried forward, without interest, and treated  as  an
additional dividend on the next following dividend payment date.
      
      4.    Transfer of Shares of Common Stock.  Each director, or in the event
of  his  death his beneficiary, shall be entitled to receive one share  of  the
Company's  common  stock for each Common Stock Unit credited  to  his  Deferred
Stock  Account.   Unless otherwise elected by the director  or  beneficiary  in
accordance  with  the following provisions of this Section 4, all  such  shares
shall  be transferred to the director or beneficiary as of the January  1  next
following  the  date  on which the director ceases to be  a  director  for  any
reason.   At any time prior to the first day of the first fiscal year that  the
Company  is  to  credit  Common Stock Units to the  Director's  Deferred  Stock
Account,  the  director shall irrevocably elect to have such shares  of  common
stock  transferred  to him (or in the event of his death  his  beneficiary)  in
fifteen  or  fewer  annual installments commencing as of  the  January  1  next
following  such  cessation.   The  number of  shares  of  common  stock  to  be
distributed  with each installment shall be equal to the whole number  obtained
by  dividing  the number of Common Stock Units then credited to the  director's
Deferred  Stock  Account  by the number of unpaid installments.   Common  Stock
Units  with  respect  to  which no transfer of stock  has  yet  occurred  shall
continue to be credited with dividend equivalents in accordance with Section 3.
As  of the date on which the last transfer of shares of common stock is made to
any director or his beneficiary under this Section 4, the Company shall pay the
director or beneficiary (a) the net amount of any dividend equivalents  carried
over  to the year in accordance with Section 3; and (b) the amount which  would
be  determined  in accordance with Section 3, paragraph (a), for  any  dividend
payment  date following the actual last transfer date, if such transfer follows
the record date relating to such dividend payment date.

      5.   Beneficiary.  Each director may, from time to time, in writing filed
with  the  Secretary of the Company, designate any legal or natural  person  or
persons (who may be designated contingently or successively) to whom shares  of
the  Company's common stock attributable to his Common Stock Units  are  to  be
transferred  if the director dies prior to his receipt of all such  shares.   A
beneficiary designation will be effective only if the signed form is filed with
the  Secretary of the Company while the director is alive and will  cancel  all
beneficiary designation forms filed earlier.  If a director fails to  designate
a  beneficiary as provided above, or if all designated beneficiaries die before
the  director or before transfer of all shares of common stock attributable  to
the  director's Common Stock Units, all remaining shares attributable  to  such
Common Stock Units shall be transferred to the estate of the last to die of the
director  and  his designated beneficiaries as soon as practicable  after  such
death.

      6.   Acceleration.  The Compensation Committee of the Company's Board  of
Directors  (the  "Compensation Committee" and the "Board") may  accelerate  the
transfer  of shares of common stock with respect to Common Stock Units credited
to  the  Deferred  Stock Account of any director or directors  for  reasons  of
individual hardship, death, changes in tax laws or accounting principles or any
other  reason  which negates or diminishes the continued value of the  Deferred
Stock  Account to the Company or its directors; provided however that following
a  Change in Control, as defined in Section 7 hereof, such acceleration may  be
carried out for any reason deemed appropriate by the Compensation Committee.

      7.    Change in Control.  A "Change in Control" shall be deemed  to  have
occurred if:

     (a)  any  "Person," which shall mean a "person" as such term  is  used  in
          Sections  13(d) and 14(d) of the Securities Exchange Act of 1934,  as
          amended (the "Exchange Act") (other than the Company, any trustee  or
          other fiduciary holding securities under  an employee benefit plan of
          the  Company,  or any company  owned,  directly or indirectly, by the
          stockholders  of  the  Company  in substantially the same proportions
          as their ownership  of   stock  of  the  Company),  is or becomes the
          "beneficial   owner"   (as   defined   in   Rule   13d-3  under   the
          Exchange Act), directly   or indirectly, of securities of the Company
          representing 30% or more of the combined voting power of the Company's
          then outstanding  voting   securities;  provided,  however, that this
          paragraph  (a)  shall  not  apply  to  any  Person who becomes such a
          beneficial  owner of such Company securities pursuant to an agreement
          with the Company approved   by  the  Board,  entered into before such
          Person has  become  such  a  beneficial  owner  of Company securities
          representing 5% or more of the combined voting power of the Company's
          then  outstanding  voting securities;

     (b)  during  any period of 24 consecutive months (not including any period
          prior to November 13, 1996), individuals who at the beginning of such
          period  constitute  the  Board and any new  director  (other  than  a
          director  designated by a Person who has entered  into  an  agreement
          with the Company to effect a transaction described in paragraph  (a),
          (c)(2) or (d) of this Section) whose election by the Board, or  whose
          nomination  for election by the Company's stockholders, was  approved
          by  a  vote of at least two-thirds (2/3) of the directors before  the
          beginning of the period cease for any reason to constitute at least a
          majority thereof;

     (c)  the  stockholders  of  the Company approve (1)  a  plan  of  complete
          liquidation  of  the  Company or (2) the sale or disposition  by  the
          Company  of  all or substantially all of the Company's assets  unless
          the acquirer of the assets or its directors shall meet the conditions
          for a merger or consolidation in subparagraphs (d)(1) or (d)(2); or

     (d)  the stockholders of the Company approve a merger or consolidation  of
          the Company with any other company other than:

               (1)   such a merger or consolidation which would result  in  the
               voting  securities of the Company outstanding immediately  prior
               thereto continuing to represent (either by remaining outstanding
               or  by  being converted into voting securities of the  surviving
               entity)  more  than  70% of the combined  voting  power  of  the
               Company's   or   such  surviving  entity's  outstanding   voting
               securities immediately after such merger or consolidation; or
               
               (2)   such a merger or consolidation which would result  in  the
               directors  of  the Company who were directors immediately  prior
               thereto  continuing to constitute at least 50% of the  directors
               of  the  surviving  entity  immediately  after  such  merger  or
               consolidation.
          
          In  this paragraph (d), "surviving entity" shall mean only an  entity
          in  which  all of the Company's stockholders immediately before  such
          merger  or  consolidation become stockholders by the  terms  of  such
          merger or consolidation, and the phrase "director of the Company  who
          were      directors     immediately     prior     thereto"      shall
          include  only  individuals who were directors of the Company  at  the
          beginning  of the 24 consecutive month period preceding the  date  of
          such  merger on consolidation, or who were new directors (other  than
          any director designated by a Person who has entered into an agreement
          with  the Company to effect a transaction described in paragraph (a),
          (c)(2),  (d)(1)  or  (d)(2) of this Section) whose  election  by  the
          Board,   or   whose   nomination  for  election  by   the   Company's
          stockholders, was approved by a vote of at least two-thirds (2/3)  of
          the directors before the beginning of such period.
     
            8.     Nontransferability.   The  interests  of  any  director   of
     beneficiary under the Plan are not subject to the claims of his  creditors
     and  may not otherwise be voluntarily or involuntarily assigned, alienated
     or encumbered.
     
           9.   Shareholder Status.  As of the date of transfer, a director  or
     beneficiary  shall  have  all rights of the shareholder  with  respect  to
     shares of common stock transferred in accordance with Section 4.  Prior to
     such  date,  the  Company's obligation under this  Plan  is  an  unsecured
     promise  to  deliver  shares of the Company's common stock.   The  Company
     shall not hold any such shares in trust or as a segregated fund.
     
          10.  Changes in Stock.  In the event of any change in the outstanding
     shares  of  the  Company's common stock by reason of any  stock  dividend,
     split  up, recapitalization, merger, consolidation, exchange of shares  or
     other  similar corporate change, the number of Common Stock  Units  to  be
     credited in accordance with Section 2 and the shares of common stock to be
     transferred   in   accordance   with   Section   4   shall   be   adjusted
     proportionately.
     
           11.   Successors.  This Plan shall be binding upon any  assignee  or
     successor  in interest to the Company whether by merger, consolidation  or
     sale of all or substantially all of the Company's assets.
     
           12.   Amendment and Termination.  The Board may, from time to  time,
     amend or terminate the Plan; provided, however, that no such amendment  or
     termination  shall  adversely  affect  the  rights  of  any  director   or
     beneficiary  without  his  consent with  respect  to  Common  Stock  Units
     credited prior to such amendment or termination.
     
                IN  WITNESS WHEREOF, this Plan, as stated, is effective  as  of
     November  1,  1996  and is executed by a duly authorized  officer  of  the
     Company.
     
     
                                   THE QUAKER OATS COMPANY
     
     
     March 5, 1997                 By:  /s/Douglas J. Ralston
                                  Its: Senior Vice President








Exhibit 10(g)
                                       
                                  THE QUAKER
                   SUPPLEMENTAL EXECUTIVE RETIREMENT PROGRAM
          (As Amended and Restated Effective as of November 1, 1996)


      The  Quaker Supplemental Executive Retirement Program (the "Program")  is
amended  and  restated effective as of November 1, 1996,  by  The  Quaker  Oats
Company.   The Program is intended to be an unfunded plan maintained  primarily
to  provide  deferred  compensation for a select group  of  highly  compensated
employees within the meaning of Sections 201(2),  301(3) and 401(a)(1)  of  the
Employee  Retirement Income Security Act of 1974 and to comply with  Department
of  Labor  Reg.  Section 2520.104-23 thereunder.  The Program  is  intended  to
provide  benefits to certain senior executives of The Quaker  Oats  Company  to
ensure  that  the  overall effectiveness of its executive compensation  program
will attract, retain and motivate qualified senior executives.

                                   SECTION I
                                  DEFINITIONS

When used herein, the following words shall have the meanings below unless  the
context clearly indicates otherwise:

      1.1  "Administrator" means the Senior Vice President - Human Resources of
the Company.

      1.2   "Affiliated  Company" means any trade  or  business  entity,  or  a
predecessor  company of such entity, if any, which is a member of a  controlled
group of corporations of which the Company is also a member.

      1.3   "Average Annual Earnings" means the amount equal to the sum of  the
Participant's  Earnings for the five consecutive calendar  years  during  which
Earnings  were  highest occurring within the Participant's last  ten  Years  of
Service, divided by five.

      1.4   "Basic  Retirement Benefit" means the annual  benefit  to  which  a
Participant  is  entitled in total from the Retirement  Plan,  The  Quaker  415
Excess  Benefit  Plan,  The  Quaker  Eligible  Earnings  Adjustment  Plan,  any
qualified  defined  benefit  pension plan  maintained  by  the  Company  or  an
Affiliated Company, including but not limited to the Fisher-Price Pension Plan,
and any nonqualified defined benefit pension plan maintained by the Company  or
an Affiliated Company, which purpose is to provide benefits not permitted under
a  qualified  defined benefit pension plan pursuant to limits  on  benefits  or
earnings  imposed  by the Internal Revenue Code of 1986, as amended,  including
but  not limited to, Section 404(1) thereof.  In addition to the foregoing, the
Administrator may specify that the pension benefit equivalent (based upon  lump
sum-annuity  factors consistent with those under the Retirement  Plan)  of  any
defined  contribution plan account balance to which a Participant  is  entitled
shall  be included as part of the Participant's Basic Retirement Benefit.   The
preceding  sentence   may not be applied following a Change  in  Control.   The
Basic  Retirement Benefit shall be based upon payments to a Participant in  the
form  of  a  single life annuity commencing on his Retirement  Date  under  the
Program,  with  applicable reductions for early commencement  based  upon  such
adjustment factors as are applied under the Retirement Plan.

      1.5   "Beneficiary" means the beneficiary of a Participant (other than  a
Surviving Spouse) entitled to receive the Participant's death benefit  pursuant
to  a form of benefit elected by the Participant under the Retirement Plan,  if
any.

      1.6  "Board" shall mean the Board of Directors of the Company.

      1.7  "Change in Control" shall mean any of the following events occurring
when:

      (a) any  "Person," which shall mean a "person" as such term  is  used  in
          Sections 13(d) and 14 (d) of the Securities Exchange Act of 1934,  as
          amended (the "Exchange Act") (other than the Company, any trustee  or
          other fiduciary holding securities under an employee benefit plan  of
          the  Company,  or any company owned, directly or indirectly,  by  the
          stockholders of the Company in substantially the same proportions  as
          their  ownership  of  stock  of  the  Company),  is  or  becomes  the
          "beneficial owner" (as defined in Rule 13d-3 under the Exchange Act),
          directly or indirectly, of securities of the Company representing 30%
          or   more  of  the  combined  voting  power  of  the  Company's  then
          outstanding voting securities; provided, however, that this paragraph
          (a) shall not apply to any Person who becomes such a beneficial owner
          of  such Company securities pursuant to an agreement with the Company
          approved  by  the Board, entered into before such Person  has  become
          such a beneficial owner of Company securities representing 5% or more
          of the combined voting power of the Company's then outstanding voting
          securities;
     
     (b)  during  any period of 24 consecutive months (not including any period
          prior to November 13, 1996), individuals who at the beginning of such
          period  constitute  the  Board and any new  director  (other  than  a
          director  designated by a Person who has entered  into  an  agreement
          with  the Company to effect a transaction described in paragraph (a),
          (c)(2) or (d) of this Section) whose election by the Board, or  whose
          nomination  for election by the Company's stockholders, was  approved
          by  a  vote of at least two-thirds (2/3) of the directors before  the
          beginning of the period cease for any reason to constitute at least a
          majority thereof;

     (c)  the  stockholders  of  the Company approve (1)  a  plan  of  complete
          liquidation  of  the  Company or (2) the sale or disposition  by  the
          Company  of  all or substantially all of the Company's assets  unless
          the acquirer of the assets or its directors shall meet the conditions
          for a merger or consolidation in subparagraphs (d)(1) or (d)(2); or
          
     (d)  the stockholders of the Company approve a merger or consolidation  of
          the Company with any other company other than:

          (1)   such a merger or consolidation which would result in the voting
          securities  of  the  Company  outstanding immediately  prior  thereto
          continuing to represent (either by remaining outstanding or by  being
          converted  into voting securities of the surviving entity) more  than
          70%  of  the combined voting power of the Company's or such surviving
          entity's outstanding voting securities immediately after such  merger
          or consolidation; or

          (2)   such  a  merger  or consolidation which  would  result  in  the
          directors of the Company who were directors immediately prior thereto
          continuing  to  constitute  at least 50%  of  the  directors  of  the
          surviving entity immediately after such merger or consolidation.

          In  this paragraph (d), "surviving entity" shall mean only an  entity
          in  which  all of the Company's stockholders immediately before  such
          merger  or  consolidation become stockholders by the  terms  of  such
          merger or consolidation, and the phrase "directors of the Company who
          were   directors  immediately  prior  thereto"  shall  include   only
          individuals who were directors of the Company at the beginning of the
          24  consecutive  month period preceding the date of  such  merger  or
          consolidation,  or  who were new directors (other than  any  director
          designated  by  a Person who has entered into an agreement  with  the
          Company  to effect a transaction described in paragraph (a),  (c)(2),
          (d)(1),  or (d)(2) of this Section) whose election by the  Board,  or
          whose  nomination  for  election by the Company's  stockholders,  was
          approved  by  a  vote of at least two-thirds (2/3) of  the  directors
          before the beginning of such period.

     1.8  "Company" means The Quaker Oats Company and any successor thereto.

     1.9  "Compensation Committee" shall mean the Compensation Committee of the
Board.

      1.10  "Earnings" means the Participant's earnings as that term is defined
for purposes of determining the Participant's Basic Retirement Benefit.

       1.11  "Effective  Date"  means  the  Participant's  effective  date   of
participation  in  the  Program as specified by the Compensation  Committee  as
described in Section II.

     1.12 "ERISA" means the Employee Retirement Income Security Act of 1974, as
amended.

     1.13 "Exchange Act" means the Securities Exchange Act of 1934, as amended.

      1.14  "Management Committee" shall mean the Management Committee  of  the
Company as provided for and described in its Bylaws.

      1.15  "Participant" means any employee of the Company  or  an  Affiliated
Company who meets the eligibility requirements of Section II, and is designated
and approved by the Compensation Committee for participation in the Program  as
described in Section II.

     1.16 "Program" means The Quaker Supplemental Executive Retirement Program.

      1.17 "Retirement Date" means a Participant's Retirement Date as described
in Section III.
      1.18  "Retirement Plan" means The Quaker Retirement Plan as amended  from
time  to  time or any successor thereto.  In the event that a Participant  does
not have any accrued retirement benefit under The Quaker Retirement Plan as  of
his Termination Date, the Administrator may designate another qualified defined
benefit pension plan maintained by the Company or an Affiliated Company as  the
Retirement Plan for such Participant for purposes of the Program.

      1.19  "Supplemental Program Benefit" means the annual benefit payable  in
accordance with the Program.

      1.20 "Surviving Spouse" means the spouse of a Participant who is entitled
to receive the Participant's death benefit under the Retirement Plan, if any.

      1.21  "Termination  Date"  means  the  date  the  Participant  terminates
employment with the Company and its Affiliated Companies.

      1.22  "Years  of  Service" means the Participant's years  of  Service  as
credited to him in the Retirement Plan (for purposes of vesting).  For purposes
of  determining a Participant's or Surviving Spouse's eligibility for  benefits
as  described  in  Sections 3.1, 3.3, and 3.4, the Compensation  Committee  may
designate in writing at any time additional Years of Service to be credited  to
the  Participant  as  of  his Termination Date (to be made  a  part  hereof  in
Schedule A).

                                  SECTION II
                          ELIGIBILITY TO PARTICIPATE

      The Compensation Committee shall designate in writing any employee who is
to  be a Participant and such employee's Effective Date as a Participant (to be
made  a  part  hereof  in Schedule A).  Only employees of  the  Company  or  an
Affiliated Company who are members of the Management Committee, or are officers
of  the  Company or an Affiliated Company, are eligible to become  Participants
and may be designated by the Compensation Committee as a Participant.   Once an
employee  becomes  a  Participant, he shall  remain  a  Participant  until  his
Termination  Date and thereafter until all benefits to which he, his  Surviving
Spouse and Beneficiary are entitled under the Program have been paid.
                                  
                                  SECTION III
                    ELIGIBILITY FOR AND AMOUNT OF BENEFITS

      3.1   Eligibility.   A Participant shall be eligible for and receive  his
Supplemental Program Benefit beginning on his Retirement Date if  either:   (a)
as  of his Termination Date he has attained age 50 or more and has completed 15
or more Years of Service; or (b) his Termination Date coincides with or follows
a  Change  in  Control, regardless of his age or Years of  Service  as  of  his
Termination Date.  With respect to such a Participant whose Termination Date is
on  or before age 55, the Participant's Retirement Date shall be the first  day
of  the month following the date on which the Participant reaches age 55.  With
respect  to  such  a Participant whose Termination Date is after  age  55,  the
Participant's Retirement Date shall be the first day of the month following the
Participant's Termination Date.

     3.2  Retirement Benefit. The Supplemental Program Benefit of a Participant
payable  at his Retirement Date shall be an annual amount, based upon a  single
life  annuity  over  the life of the Participant, equal  to  (a)  less  (b)  as
follows:

     (a)  The  amount  equal  to  the  Participant's  Average  Annual  Earnings
          multiplied  by  the  percentage determined  in  accordance  with  the
          following  table; and if the Participant has been credited  with  any
          additional  Years  of  Service  by  the  Compensation  Committee   in
          accordance with Section 1.22 and as designated in Schedule A, further
          multiplied  by  the  Participant's actual Years of  Service  (without
          taking into account such Additional Years of Service) divided by 15:

          (i)  For  a  Participant who at anytime during the  five-year  period
               ending  on  his  Termination Date has been the  Chief  Executive
               Officer of the Company:

                           Age at                   
                      Termination Date         Percentage
                                          
                    55 or less                      40%
                    56                              42%
                    57                              44%
                    58                              46%
                    59                              48%
                    60                              50%
                    61                              52%
                    62                              54%
                    63                              56%
                    64                              58%
                    65 or greater                   60%
          
          (ii) For all other Participants:

                           Age at                   
                      Termination Date         Percentage
                                          
                    55 or less                      35%
                    56                              37%
                    57                              39%
                    58                              41%
                    59                              43%
                    60                              45%
                    61                              46%
                    62                              47%
                    63                              48%
                    64                              49%
                    65 or greater                   50%


     (b)  The amount equal to the Participant's Basic Retirement Benefit.

      3.3  Death Prior to Termination of Employment.      If a Participant  who
has  reached  age 50 and has completed 15 Years of Service dies while  actively
employed  by  the Company or any Affiliated Company, his Surviving  Spouse,  if
any,  shall  be  entitled to a Supplemental Program Benefit commencing  on  the
first  day  of  the  month  next  following  the  Participant's  death.    Such
Supplemental Program Benefit shall be determined in accordance with Section 3.2
by  using  the  Participant's  date  of  death  as  his  Termination  Date;  by
multiplying  the amount determined under paragraph (a) thereof by 50%;  and  by
using  the  Surviving  Spouse's benefit relating  to  the  Participant's  Basic
Retirement Benefit at his date of death for purposes of paragraph (b) thereof.

      3.4   Death  Prior  to  Benefit Commencement.  If a Participant  who  has
reached age 50 and has completed 15 Years of Service dies after his Termination
Date, but prior to his Retirement Date, his Surviving Spouse, if any, shall  be
entitled  to a Supplemental Program Benefit commencing on what would have  been
the Participant's Retirement Date.  Such Supplemental Program Benefit shall  be
determined as described in Section 3.3 for the Surviving Spouse, subject to any
additional adjustment factors as are applicable under the Retirement Plan  with
respect to such a Surviving Spouse's benefit.

                                  SECTION IV
                         FORM AND PAYMENT OF BENEFITS

      4.1   Form  of Benefits.  Except as provided in Section 4.3, Supplemental
Program  Benefits  payable  to a Participant or Surviving  Spouse  pursuant  to
Section  III  will be payable in the same form as is applicable  to  the  Basic
Retirement Benefit or Surviving Spouse's benefit payable to the Participant  or
Surviving  Spouse  under  the  Retirement Plan.   If  the  Participant's  Basic
Retirement  Benefit is payable in a form other than a single life annuity  over
the  life  of  the  Participant  in  accordance  with  the  terms  of,  or  the
Participant's  election  under,  the Retirement  Plan,  then  his  Supplemental
Program  Benefit shall be subject to adjustment by the same adjustment  factors
as  are  applied under the Retirement Plan with respect to the Basic Retirement
Benefit  of the Participant.  Notwithstanding the foregoing provisions of  this
Section,  an  election  made by a Participant under the  Retirement  Plan  with
respect  to  the form of payment of his Basic Retirement Benefit shall  not  be
effective  with  respect  to the form of payment of  his  Supplemental  Program
Benefit  unless  such  election  is  expressly  approved  in  writing  by   the
Administrator  with  respect  to  his Supplemental  Program  Benefit.   If  the
Administrator  shall not approve such election in writing,  then  the  form  of
payment of the Participant's Supplemental Program Benefit shall be selected  by
the Administrator in his sole discretion.

      4.2   Payment of Benefits.  A Supplemental Program Benefit payable  to  a
Participant  pursuant to Section 3.2 will commence on his Retirement  Date.   A
Supplemental Program Benefit payable to a Surviving Spouse pursuant to  Section
3.3   will  commence  on  the  first  day  of  the  month  next  following  the
Participant's  death.  A Supplemental Program Benefit payable  to  a  Surviving
Spouse  pursuant  to  Section 3.4 will commence on what  would  have  been  the
Participant's Retirement Date.  Payment of a Supplemental Program Benefit  will
continue to be paid to the Participant, his Surviving Spouse or Beneficiary  in
the  same  form  and  manner  as if such benefits were  being  paid  under  the
Retirement  Plan.   Notwithstanding any other provision of  this  Plan  to  the
contrary, the Administrator may delay payment of any Participant's benefit  (or
any  portion thereof) under this Section IV (including Section 4.3) to preserve
the  Company's full tax deduction under applicable provisions of  the  Internal
Revenue Code (including section 162(m) thereof).

      4.3   Lump Sum and Accelerated Payments. Subject to the approval  of  the
Administrator,  a  Participant may elect to have his entire benefit  under  the
Program paid in the form of an actuarially-equivalent lump sum (instead of  the
annuity  forms  contemplated by Sections 4.1 and 4.2) as  soon  as  practicable
after  his  benefit under the Retirement Plan commences to be paid,  or  if  he
should  die prior to such commencement, as soon as practicable after his death,
if all of the following conditions are satisfied:
     
     (a)  The  Participant's election to receive his benefit in the form  of  a
          lump sum is submitted in writing to the Administrator at least twelve
          (12)  months  prior to the day he ceases active employment  with  the
          Company;  provided, however, that a Participant who submits his  lump
          sum  election no later than 45 days after the Company makes its first
          general notification to employees of the availability of the lump sum
          form  of payment under the Program, shall be deemed to have satisfied
          the requirements of this paragraph (a) if he submits his election  at
          least 15 days before the date his active employment ceases.
     
     (b)  The  Participant also elects payment in the form of a lump sum  under
          all  other non-qualified defined benefit pension plans maintained  by
          the  Company in which the Participant participates, including but not
          limited to The Quaker 415 Excess Benefit Plan and The Quaker Eligible
          Earnings Adjustment Plan.
     
     (c)  The election is submitted on a form prescribed by the Administrator.
     
A  Participant  may revoke his election under this Section  4.3,  but  no  such
revocation  will be effective unless it has been submitted in  writing  to  the
Administrator  at  least  12  months  before  the  Participant  ceases   active
employment.  In addition, the Compensation Committee in its sole discretion may
accelerate  payment  of any Participant's benefit under  the  Program  to  such
Participant, his Surviving Spouse or his Beneficiary at any time (regardless of
his  employment  or  retirement status), whether alone or as  part  of  a  more
general  distribution.  Any such accelerated payment shall be in whatever  form
the Compensation Committee determines, including but not limited to a lump sum,
provided  that the benefit paid in such accelerated form shall be the actuarial
equivalent  of the Participant's benefit as of the date distribution commences.
Any  such  acceleration  must  be for reasons of  individual  hardship,  death,
changes in tax laws or accounting principles, or any other reasons which negate
or  diminish  the  continued  value  of  benefits  under  the  Program  to  its
Participants or their Surviving Spouses and beneficiaries or to the Company, as
determined by the Compensation Committee in its sole discretion.  For  purposes
of  this  Section 4.3, actuarial equivalence shall be determined using interest
and  mortality  assumptions consistent with those set forth in  the  Retirement
Plan,  except  that  in the event of a lump sum payment, actuarial  equivalence
shall be determined on the basis of the interest rate and mortality assumptions
prescribed  by Section 417(e) of the Internal Revenue Code (as amended  by  the
Small  Business  Job Protection Act of 1996), using the 30-year  Treasury  rate
published   for  the  third  month  preceding  the  month  that  contains   the
Participant's benefit commencement date.

                                   SECTION V
                           AMENDMENT AND TERMINATION

      5.1   Amendment and Termination.  The Company intends the Program  to  be
permanent but reserves the right to amend or terminate the Program when, in the
sole  opinion of the Company, such amendment or termination is advisable.   Any
such  amendment  or termination shall be made pursuant to a resolution  of  the
Board,  or  the Compensation Committee, and shall be effective as of  the  date
stated  in  such resolution.  No amendment or termination of the Program  shall
directly   or  indirectly  deprive  any  Participant,  Surviving   Spouse,   or
Beneficiary  of all or any portion of any Supplemental Program Benefit  payment
of  which  has commenced prior to the effective date of the resolution amending
or terminating the Program.

      5.2   Termination  Benefit.  In the case of a Program  termination,  each
actively  employed Participant on the Program's termination date  shall  become
vested in his accrued Supplemental Program Benefit as of such termination date.
Such  accrued Supplemental Program Benefit shall be calculated as set forth  in
Section  3.2  above as if the Participant's Termination Date was the  Program's
termination  date,  regardless of the Participant's age and Years  of  Service.
Payment  of a Participant's accrued Supplemental Program Benefit shall  not  be
dependent  upon his continuation of employment with the Company  following  the
Program termination date, and such Benefit shall become payable at the date for
commencement  of  payment  of a Supplemental Program Benefit  pursuant  to  the
terms of Section 4.2.
      5.3   Corporate  Successors.   The Program  shall  not  be  automatically
terminated by a transfer or sale of assets of the Company or by the  merger  or
consolidation  of  the  Company into or with any  other  corporation  or  other
entity,  but  the  Program  shall  be continued  after  such  sale,  merger  or
consolidation  only  if  and to the extent that the  transferee,  purchaser  or
successor  entity agrees to continue the Program.  In the event the Program  is
not  continued  by  the  transferee, purchaser or successor  entity,  then  the
Program shall terminate subject to the provisions of Sections 5.1 and 5.2.

                                  SECTION VI
                                 MISCELLANEOUS

      6.1  Forfeitures of Benefits.  Notwithstanding any other provision of the
Program,  future  payment  of a Supplemental Program  Benefit  hereunder  to  a
Participant  or  any other person will, at the discretion of  the  Compensation
Committee, be discontinued and forfeited, and the Company will have no  further
obligation hereunder to such Participant or to any other person, if any of  the
following circumstances occur:

     (a)  The Participant is discharged from employment for cause;
     
     (b)  The  Participant  engages in competition with the  Company  prior  to
          attaining age 65; or
     
     (c)  The  Participant  performs  acts  of  willful  malfeasance  or  gross
          negligence in a matter of material importance to the Company.

The  Compensation  Committee shall have sole and uncontrolled  discretion  with
respect  to the application of the provisions of this Section and such exercise
of  discretion  shall  be conclusive and binding upon the Participant  and  all
other persons.

     6.2  No Effect on Employment Rights.  Nothing contained herein will confer
upon any Participant the right to be retained in the service of the Company nor
limit the right of the Company to discharge or otherwise deal with Participants
without regard to the existence of the Program.

      6.3   Funding.   The Program at all times shall be entirely  unfunded  in
accordance with, and for purposes of ERISA, and no provision shall at any  time
be  made  with respect to segregating any assets of the Company for payment  of
any  benefits  hereunder.  No Participant or any other person  shall  have  any
interest  in  any particular assets of the Company by reason of  the  right  to
receive  a  benefit under the Program and any such Participant or other  person
shall have only the rights of a general unsecured creditor of the Company  with
respect  to  any  rights under the Program.  Nothing contained in  the  Program
shall  constitute a guaranty by the Company or any other entity or person  that
the assets of the Company will be sufficient to pay any benefit hereunder.

     6.4  Spendthrift Provision.  No benefit payable under the Program shall be
subject  in any manner to anticipation, alienation, sale, transfer, assignment,
pledge,  encumbrance, or charge prior to actual receipt thereof by  the  payee;
and  any  attempt  so to anticipate, alienate, sell, transfer, assign,  pledge,
encumber  or charge prior to such receipt shall be void; and the Company  shall
not  be  liable  in  any  manner  for  or  subject  to  the  debts,  contracts,
liabilities,  engagements or torts of any person entitled to any benefit  under
the Program.

      6.5   Administration.   The Administrator shall be  responsible  for  the
general  operation and administration of the Program and for carrying  out  the
provisions thereof.  All provisions set forth in the Basic Retirement Plan with
respect  to the administrative powers and duties of the Administrator, expenses
of  administration and procedures or filing claims shall also be applicable  to
the  Administrator  with  respect to the Program.  The Administrator  shall  be
entitled  to  rely  conclusively  upon all  tables,  valuations,  certificates,
opinions and reports furnished by any actuary, accountant, controller,  counsel
or other person employed or engaged by the Company with respect to the Program.

      6.6   Limitations  on Liability.  Notwithstanding any  of  the  preceding
provisions of the Program, neither the Company nor any individual acting as  an
employee  or agent of the Company or the Administrator shall be liable  to  any
Participant,  former Participant, Surviving Spouse, Beneficiary  or  any  other
person  for  any claim, loss, liability or expense incurred in connection  with
the Program.

      6.7   Gender  and Neuter.  Where the context admits, words  denoting  the
masculine  gender shall include the feminine and neuter genders,  the  singular
shall include the plural, and the plural shall include the singular.

      6.8  Applicable Law.  The Program is established under ERISA and will  be
construed according to the federal laws that govern "Top Hat" Plans.


           IN  WITNESS  WHEREOF, this Program is executed by a duly  authorized
officer of the Company.

                                   THE QUAKER OATS COMPANY


March 5, 1997                      By:  /s/Douglas J. Ralston
                                   Its: Senior Vice President




























Exhibit 10(i)
                                                                               
                                                                               
                 THE QUAKER ELIGIBLE EARNINGS ADJUSTMENT PLAN
          (As Amended and Restated Effective as of November 1, 1996)

The  Quaker  Eligible Earnings Adjustment Plan, formerly "The  Quaker  Deferral
Adjustment  Benefit Plan" (the "Plan"), maintained by The Quaker  Oats  Company
(the  "Company"), is amended and restated effective as of November 1, 1996  and
is  intended  to  be an unfunded plan maintained primarily to provide  deferred
compensation  for  a  select group of highly compensated employees  within  the
meaning  of Sections 201(2), 301(a)(3) and 401(a)(1) of the Employee Retirement
Income Security Act of 1974 ("ERISA"), and is also intended to comply with Reg.
Section  2520.104-23 under ERISA.  The Plan is intended to provide benefits  to
certain  Members  of The Quaker Retirement Plan, as amended and  restated  from
time  to  time  (the "Retirement Plan"), who (I) participate  in  the  Deferred
Compensation  Plan  for  Executives of The Quaker Oats Company  the  ("Deferral
Plan"),  and  whose benefits under the Retirement Plan will be reduced  because
the  amounts  deferred and credited under the Deferral Plan are not  considered
earnings  for  purposes  of  the  Retirement  Plan;  and/or  (II)  earn  annual
compensation  exceeding the limitation of Section 401(a)(17)  of  the  Internal
Revenue  Code of 1986, as amended (the "Code"), and the regulations thereunder,
and  whose  benefits  under the Retirement Plan will be  reduced  because  Code
Section  401(a)(17)  limits  the amount of annual  compensation  which  may  be
considered earnings for purposes of the Retirement Plan.
     
The Company hereby formalizes the terms and provisions of the Plan as follows:
     
1.   Each  term  used in this Plan and also used in the Retirement  Plan  shall
     have the same meaning herein as under the Retirement Plan.

2.   If, and so long as, a Member (or the Qualified Spouse or other beneficiary
     of  a  former  Member)  shall be entitled to receive  benefits  under  the
     Retirement Plan, the benefit payable under this Plan shall be based on the
     amount equal to (a) minus (b) determined as follows:
     
     (a)  The Member's accrued monthly pension benefit (as calculated under the
          Retirement  Plan),  and  any  additional  benefits  distributed  upon
          termination  of  the  Retirement Plan, payable  as  a  straight  life
          annuity,  that would otherwise have been payable under the Retirement
          Plan  with  the  following adjustments:  (I) without  regard  to  the
          limitation  on  benefits imposed by Code Section 415; (II)  including
          amounts  deferred under the Deferral Plan as earnings at the time  of
          deferral; and (III) without regard to the compensation limit  imposed
          by Code Section 401(a) (17).
               
     (b)  The  Member's  accrued monthly pension benefit under  the  Retirement
          Plan  as  a  straight  life  annuity,  and  any  additional  benefits
          distributed upon termination of the Retirement Plan, plus the  amount
          payable  under The Quaker 415 Excess Benefit Plan paid on  a  monthly
          basis and as a straight life annuity.

3.   Except  as  provided in Section 4, the benefit payable  as  determined  in
     accordance  with Section 2 shall be paid on the same terms and conditions,
     in the same form, and at the same times, as would have been paid under the
     Retirement  Plan if the limitations referred to in Section  2(a)  did  not
     exist.

4.   Subject  to the approval of the Administrator, a Member may elect to  have
     his  entire  benefit under this Plan paid in the form of  an  actuarially-
     equivalent lump sum (instead of the annuity forms contemplated by Sections
     2)  as  soon  as  practicable after his benefit under the Retirement  Plan
     commences  to be paid, or if he should die prior to such commencement,  as
     soon  as  practicable after his death, if all of the following  conditions
     are satisfied:

     (a)  The  Member's election to receive his benefit in the form of  a  lump
          sum is submitted in writing to the Administrator at least twelve (12)
          months prior to the day he ceases active employment with the Company;
          provided, however, that a Member who submits his lump sum election no
          later  than  45  days  after  the Company  makes  its  first  general
          notification to employees of the availability of the lump sum form of
          payment  under  this  Plan, shall be deemed  to  have  satisfied  the
          requirements  of  this paragraph (a) if he submits  his  election  at
          least 15 days before the date his active employment ceases.
     
     (b)  The  Member also elects payment in the form of a lump sum  under  all
          other  non-qualified defined benefit pension plans maintained by  the
          Company  in which the Member participates, including but not  limited
          to  The  Quaker  415 Excess Benefit Plan and The Quaker  Supplemental
          Executive Retirement Program.
     
     (c)  The election is submitted on a form prescribed by the Administrator.
     
     A  Member  may  revoke  his election under this Section  4,  but  no  such
     revocation  will be effective unless it has been submitted in  writing  to
     the  Administrator  at  least 12 months before the  Member  ceases  active
     employment.   In  addition, the Compensation Committee  of  the  Company's
     Board  of Directors (the "Compensation Committee" and the "Board") in  its
     sole  discretion may accelerate payment of any Member's benefit under this
     Plan  to such Member, his Qualified Spouse or his Beneficiary at any  time
     (regardless of his employment or retirement status), whether alone  or  as
     part  of a more general distribution.  Any such accelerated payment  shall
     be  in whatever form the Compensation Committee determines, including  but
     not  limited  to  a  lump  sum, provided that the  benefit  paid  in  such
     accelerated form shall be the actuarial equivalent of the Member's benefit
     as  of the date distribution commences.  Any such acceleration must be for
     reasons  of  individual hardship, death, changes in tax laws or accounting
     principles,  or any other reasons which negate or diminish  the  continued
     value  of  benefits  under  this Plan to its Members  or  their  Qualified
     Spouses  and  beneficiaries  or  to the  Company,  as  determined  by  the
     Compensation  Committee  in its sole discretion.   For  purposes  of  this
     Section  4,  actuarial equivalence shall be determined using interest  and
     mortality  assumptions consistent with those set forth in  the  Retirement
     Plan,  except  that  in  the  event  of  a  lump  sum  payment,  actuarial
     equivalence  shall  be determined on the basis of the  interest  rate  and
     mortality assumptions prescribed by Section 417(e) of the Internal Revenue
     Code  (as amended by the Small Business Job Protection Act of 1996), using
     the  30-year  Treasury rate published for the third  month  preceding  the
     month that contains the Member's benefit commencement date.

5.   A "Change in Control" shall be deemed to have occurred if:

     (a)  any  "Person," which shall mean a "person" as such term  is  used  in
          Sections  13(d) and 14(d) of the Securities Exchange Act of 1934,  as
          amended (the "Exchange Act") (other than the Company, any trustee  or
          other fiduciary holding securities under an employee benefit plan  of
          the  Company,  or any company owned, directly or indirectly,  by  the
          stockholders of the Company in substantially the same proportions  as
          their  ownership  of  stock  of  the  Company),  is  or  becomes  the
          "beneficial owner" (as defined in Rule 13d-3 under the Exchange Act),
          directly or indirectly, of securities of the Company representing 30%
          or   more  of  the  combined  voting  power  of  the  Company's  then
          outstanding voting securities; provided, however, that this paragraph
          (a) shall not apply to any Person who becomes such a beneficial owner
          of  such Company securities pursuant to an agreement with the Company
          approved  by  the Board, entered into before such Person  has  become
          such a beneficial owner of Company securities representing 5% or more
          of the combined voting power of the Company's then outstanding voting
          securities;

     (b)  during  any period of 24 consecutive months (not including any period
          prior to November 13, 1996), individuals who at the beginning of such
          period  constitute  the  Board, and any new director  (other  than  a
          director  designated by a Person who has entered  into  an  agreement
          with  the Company to effect a transaction described in paragraph (a),
          (c)(2) or (d) of this Section) whose election by the Board, or  whose
          nomination  for election by the Company's stockholders, was  approved
          by  a  vote of at least two-thirds (2/3) of the directors before  the
          beginning of the period cease for any reason to constitute at least a
          majority thereof;

     (c)  the  stockholders  of  the Company approve (1)  a  plan  of  complete
          liquidation  of  the  Company or (2) the sale or disposition  by  the
          Company  of  all or substantially all of the Company's assets  unless
          the acquirer of the assets or its directors shall meet the conditions
          for a merger or consolidation in subparagraphs (d)(1) or (d)(2); or

     (d)  the stockholders of the Company approve a merger or consolidation  of
          the Company with any other company other than:

          (1)   such a merger or consolidation which would result in the voting
          securities  of  the  Company  outstanding immediately  prior  thereto
          continuing to represent (either by remaining outstanding or by  being
          converted  into voting securities of the surviving entity) more  than
          70%  of  the combined voting power of the Company's or such surviving
          entity's outstanding voting securities immediately after such  merger
          or consolidation; or
               
          (2)   such  a  merger  or consolidation which  would  result  in  the
          directors of the Company who were directors immediately prior thereto
          continuing  to  constitute  at least 50%  of  the  directors  of  the
          surviving entity immediately after such merger or consolidation.
               
     In  this  paragraph (d), "surviving entity" shall mean only an  entity  in
     which all of the Company's stockholders immediately before such merger  or
     consolidation  become  stockholders  by  the  terms  of  such  merger   or
     consolidation, and the phrase "director of the Company who were  directors
     immediately  prior  thereto"  shall  include  only  individuals  who  were
     directors  of  the  Company at the beginning of the 24  consecutive  month
     period preceding the date of such merger on consolidation, or who were new
     directors (other than any director designated by a Person who has  entered
     into  an  agreement with the Company to effect a transaction described  in
     paragraph (a), (c)(2), (d)(1) or (d)(2) of this Section) whose election by
     the Board, or whose nomination for election by the Company's stockholders,
     was  approved  by  a vote of at least two-thirds (2/3)  of  the  directors
     before the beginning of such period.

6.   The Company may enter into a contract with any Member who is projected  to
     be  entitled to receive benefits under this Plan, or with any  Member  (or
     any  Qualified  Spouse or other beneficiary) who is  entitled  to  receive
     benefits under this Plan, stipulating the terms and manner of payments  to
     be  made  under this Plan, but the entitlement of such a person to receive
     benefits  under this Plan shall not be conditioned upon the entering  into
     of such a contract prior to the entitlement to benefits under the Plan.

7.   This  Plan shall not be a funded plan, and the Company shall not set aside
     any  funds,  or make any investments, for the specific purpose  of  making
     payments under this Plan, that would make the Plan considered funded under
     ERISA.  Any payments hereunder shall be made out of the general assets  of
     the  Company.   The  Company may transfer funds to and may  make  payments
     through  any trust which  it deems to comply with the preceding, in  order
     to meet its obligations under this Plan.

8.   The  Company,  by action of its Board or the Executive Committee  thereof,
     shall  have the right at any time to amend this Plan in any respect or  to
     terminate this Plan; provided, however, that such amendment or termination
     shall  not reduce the benefits payable under this Plan below the  benefits
     to which any person would have been entitled hereunder at the time of such
     amendment or termination.
     
9.   Except  as  otherwise provided herein, the Company shall  administer  this
     Plan  and  shall have the same powers and duties, and shall be subject  to
     the same limitations as are set forth in the Retirement Plan.
     
10.  The  interest  of  any Member and the interest, if any, of  any  Qualified
     Spouse or other beneficiary of any Member may not be assigned or alienated
     either by voluntary or involuntary assignment or by operation of law.
     
11.  Neither  this Plan nor any of its provisions shall be construed as  giving
     any Member a right to continue in the employ of the Company.
     
12.  Subject to the provisions of Section 8, this Plan shall terminate when the
     Retirement Plan terminates.

IN WITNESS  WHEREOF, this plan is executed by a duly authorized officer of  the
     Company.
     
                                   THE QUAKER OATS COMPANY

March 5, 1997                      By:  /s/Douglas J. Ralston
                                  Its: Senior Vice President

































































Exhibit 10(j)
                                                                               
                       QUAKER OFFICERS SEVERANCE PROGRAM
           (As Amended and Restated Effective as of November 1, 1996)
                                       
     1.    EFFECTIVE  DATE AND PURPOSE.  The Quaker Officers Severance  Program
(the  "Program")  is  established and maintained by  The  Quaker  Oats  Company
("Quaker"),  effective  as  of  November 1,  1996,  and  is  an  amendment  and
restatement  of  the  Program as adopted by Quaker's Board  of  Directors  (the
"Board")  on  March  8, 1989.  The purpose of the Program  is  to  promote  the
interests  of Quaker, its divisions and subsidiaries (the "Company"),  and  its
shareholders,  by  attracting and retaining officers  of  the  Company  through
assurances  of  continued compensation and benefits when their employment  with
the Company is terminated due to certain circumstances beyond their control.

     2.   ADMINISTRATION.

           (a)   The  Program  shall be administered by the  Severance  Program
Committee  (the "Committee"), which shall initially consist of Quaker's  Senior
Vice   President-Human  Resources,  Vice  President-Human  Resources  Worldwide
Beverages  and  Vice  President  - Human Resources  Quaker  Foods.   The  Chief
Executive  Officer of Quaker shall have the authority to expand or  reduce  the
number  of Committee members, and to designate, remove or replace the Committee
members.

           (b)   The  Committee  shall  have the sole  responsibility  for  the
administration  of the Program, and may adopt such rules and procedures  as  it
deems necessary, desirable, or appropriate.

           (c)   The  Committee shall have such powers as may be  necessary  to
discharge  its  responsibility to administer the  Program,  including  but  not
limited to the following:

               (1)  To construe and interpret the Program, decide all questions
               of eligibility, and determine the amount, manner and time of any
               severance benefit hereunder.

               (2)   To prescribe procedures for employees to apply for Program
               benefits, including written applications and forms, if any,  and
               other   requests   for  information.   If  no   procedures   are
               prescribed,  then  the  Company or the  Committee  may  initiate
               consideration of a claim for severance benefits, or any employee
               may  initiate  a  claim  by providing  notice,  in  writing,  to
               designated Committee members.  The Committee may reasonably rely
               upon all information furnished to it in such applications, forms
               or notices.

               (3)   To  receive from the Company such information as shall  be
               necessary  for  the proper administration of the  Program.   The
               Committee  may  reasonably rely upon  all  such  information  so
               furnished.
               
               (4)   To appoint individuals to assist in the administration  of
               the  Program as the Committee deems necessary, including but not
               limited   to,   Company   employees,  agents,   attorneys,   and
               accountants.   The  Committee  may  reasonably  rely  upon   all
               information and advice furnished by such individuals.

               (5)   To receive, review, and maintain, as it deems appropriate,
               benefit payment and administrative expense reports.

               (6)   To issue directions to the Company concerning all benefits
               which  are to be paid from the Company's general assets pursuant
               to the Program provisions.

               (7)  To prepare and distribute to Company employees, information
               describing   the  Program  in  such  manner  as  the   Committee
               determines to be required or appropriate.

           (d)  The Committee shall make all determinations as to the right  of
any  person to a benefit under the Program.  Any denial by the Committee of the
claim  for benefits under the Program by an employee shall be stated in writing
by the Committee and delivered or mailed to the employee; and such notice shall
set  forth  the  specific reasons for the denial.  In addition,  the  Committee
shall  afford a reasonable opportunity to any employee whose claim for benefits
has been denied for a review of the decision denying the claim.

           (e)  The Committee shall be indemnified by Quaker to the full extent
allowed  by  law.  This indemnity shall extend to all individuals appointed  to
assist  in the administration of the Program, as described in subparagraph  (c)
(4) above.

     3.   ELIGIBILITY.

          (a)  An officer (as defined below) is eligible for severance benefits
under the Program (determined in accordance with paragraph 4) if his employment
with the Company is terminated under any of the following conditions:

               (1)   At  any time, termination of employment with the  Company,
               other  than  death,  physical  or mental  incapacity,  voluntary
               resignation, retirement, gross misconduct, or due to  the  sale,
               spin-off  or  other  disposition  of  a  plant,  profit  center,
               division  or  subsidiary of Quaker as an ongoing entity  if  the
               affected   employee  is  hired  by,  or  is  offered   continued
               employment by, the successor or purchasing entity.
               
               (2)   Notwithstanding anything in subparagraph (1) above to  the
               contrary,  within  two years following a Change  in  Control  of
               Quaker  (as  defined below), any termination of employment  with
               the  Company, in lieu of officer accepting continued  employment
               with  the  Company which involves a significant  change  in  the
               officer's terms and conditions of employment (as defined below).
               A  "significant change in the officer's terms and conditions  of
               employment"  shall be deemed to have occurred when  during  such
               two year period:

                         (I)   the  total of the officer's salary and incentive
                         bonus  target is to be reduced, based upon the amounts
                         equal to the officer's salary immediately prior to the
                         Change  in  Control  of Quaker, and  the  most  recent
                         incentive  bonus target communicated to  the  employee
                         immediately prior to the Change in Control of Quaker;

                         (II) the location of  continued employment if beyond a
                         30-mile radius of the officer's location of employment
                         immediately prior to the Change in Control of Quaker;

                         (III) the  officer is to be paid  on  an  hourly basis;

                         (IV)  there is a significant change in the  nature  or
                         scope of any of the authorities and powers, which  the
                         officer may exercise or is exercising, and duties  and
                         functions  which  the  officer  may  perform   or   is
                         performing immediately prior to the Change in  Control
                         of Quaker; or

                         (V)   a  reasonable determination by the officer that,
                         as  a  result of the Change in Control of Quaker,  his
                         position  is  significantly affected  so  that  he  is
                         unable  to  exercise any authorities  and  powers,  or
                         perform   any   duties  and  functions  described   in
                         subparagraph (IV) above.

               (3)   "Change  in  Control of Quaker" shall be  deemed  to  have
               occurred  if:
               
                         (I)  any "Person," which shall mean a "person" as such
                         term  is  used  in  Sections 13(d) and  14(d)  of  the
                         Securities  Exchange  Act of  1934,  as  amended  (the
                         "Exchange  Act") (other than Quaker,  any  trustee  or
                         other  fiduciary holding securities under an  employee
                         benefit plan of Quaker, or any company owned, directly
                         or  indirectly,  by  the  stockholders  of  Quaker  in
                         substantially the same proportions as their  ownership
                         of  stock  of  Quaker), is or becomes the  "beneficial
                         owner"  (as  defined in Rule 13d-3 under the  Exchange
                         Act),  directly or indirectly, of securities of Quaker
                         representing 30% or more of the combined voting  power
                         of   Quaker's   then  outstanding  voting  securities;
                         provided,  however, that this paragraph (a) shall  not
                         apply  to  any  Person who becomes such  a  beneficial
                         owner  of  such  Company  securities  pursuant  to  an
                         agreement  with  the Company approved  by  the  Board,
                         entered  into  before such Person has  become  such  a
                         beneficial owner of Company securities representing 5%
                         or  more of the combined voting power of the Company's
                         then outstanding voting securities;
                         
                         (II)  during any period of 24 consecutive months  (not
                         including  any  period prior to  November  13,  1996),
                         individuals,  who  at  the beginning  of  such  period
                         constitute the Board, and any new director (other than
                         a director designated by a Person who has entered into
                         an  agreement  with  Quaker to  effect  a  transaction
                         described  in  subparagraph (I), (III)  (B)  or  (IV))
                         whose  election by the Board, or whose nomination  for
                         election by Quaker's stockholders, was approved  by  a
                         vote  of  at  least two-thirds (2/3) of the  directors
                         before  the  beginning  of the period  cease  for  any
                         reason to constitute at least a majority thereof;
                         
                         (III)      the  stockholders of Quaker approve  (A)  a
                         plan of complete liquidation of Quaker or (B) the sale
                         or  disposition by Quaker of all or substantially  all
                         of  Quaker's assets unless the acquirer of the  assets
                         or  its  directors  shall meet the  conditions  for  a
                         merger  or consolidation in subparagraphs (IV) (A)  or
                         (IV) (B); or

                         (IV)  the  stockholders of Quaker approve a merger  or
                         consolidation  of Quaker with any other company  other
                         than:
                              
                              (A)   such a merger or consolidation which  would
                              result   in  the  voting  securities  of   Quaker
                              outstanding immediately prior thereto  continuing
                              to  represent (either by remaining outstanding or
                              by  being converted into voting securities of the
                              surviving  entity) more than 70% of the  combined
                              voting   power  of  Quaker's  or  such  surviving
                              entity's     outstanding    voting     securities
                              immediately  after such merger or  consolidation;
                              or
                              
                              (B)   such a merger or consolidation which  would
                              result  in  the  directors  of  Quaker  who  were
                              directors immediately prior thereto continuing to
                              constitute at least 50% of the directors  of  the
                              surviving entity immediately after such merger or
                              consolidation.
                         
                          In  this subparagraph (IV), "surviving entity"  shall
                          mean   only  an  entity  in  which  all  of  Quaker's
                          stockholders  immediately  before  such   merger   or
                          consolidation  become stockholders by  the  terms  of
                          such   merger  or  consolidation,  and   the   phrase
                          "directors  of Quaker who were directors  immediately
                          prior  thereto"  shall include only  individuals  who
                          were  directors of Quaker at the beginning of the  24
                          consecutive month period preceding the date  of  such
                          merger  or  consolidation, or who were new  directors
                          (other  than any director designated by a Person  who
                          has entered into an agreement with Quaker to effect a
                          transaction described in subparagraph (I), (III) (B),
                          (IV) (A) or (IV) (B)) whose election by the Board, or
                          whose    nomination   for   election   by    Quaker's
                          stockholders, was approved by a vote of at least two-
                          thirds (2/3) of the directors before the beginning of
                          such period.

           (b)   An "officer" shall mean any employee of the Company who  is  a
Chief  Executive  Officer, President or Vice President  (including  Senior  and
Executive   Vice  Presidents)  of  Quaker,  and  any  other  Company  employees
designated  by the Committee as an officer for purposes of the Program.   Prior
to  a Change in Control of Quaker an officer shall be considered eligible under
the  Program, subject to paragraph 3(a)(1), for so long as he holds such office
while  the  Program  is  in effect.  After a Change in Control  of  Quaker,  an
officer shall continue to be considered eligible under the Program, subject  to
paragraph 3(a)(2).

     4.   SEVERANCE BENEFITS.

           (a)   An  eligible officer pursuant to paragraph 3 will be  provided
the following severance benefits:

                         (1)   Compensation  - Payment to an officer  shall  be
                         made  in  the  form  of a single lump  sum,  or  equal
                         monthly  installments  over the Severance  Period  (as
                         defined  below),  at the Committee's sole  discretion.
                         The  total amount payable in either form shall  equal:
                         (I)  the  officer's current annualized salary  at  the
                         time  of  termination (or, if greater,  the  officer's
                         annualized  salary in effect immediately  prior  to  a
                         Change in Control of Quaker), plus (II) the average of
                         the  officer's  two  most  recent  years'  fully  paid
                         management  incentive bonuses (or in the  event  of  a
                         Change in Control the bonus shall not be less than the
                         Section  4(a)(1)  of  the  Quaker  Salaried  Employees
                         Compensation  and  Benefits  Protection   Plan)   (the
                         "Plan")  at  the time of termination (on an annualized
                         basis,  if  necessary);  and the  officer's  severance
                         period  shall  be the one year period commencing  with
                         the  date  following  termination of  employment  (the
                         "Severance Period").  The single sum payment shall  be
                         made,  or the monthly installments shall commence,  at
                         the  officer's  usual payroll date next following  his
                         date of termination.

                         (2)  Welfare Benefits - During the officer's Severance
                         Period  the  officer  shall be entitled  to  continued
                         eligibility   for   health,  medical,   dental,   life
                         insurance,  and  accidental  death  and  dismemberment
                         benefits  equivalent to those to which he was entitled
                         prior to his termination of employment (regardless  of
                         the  form of compensation benefit to be provided under
                         subparagraph (1)).  The officer shall not be  required
                         to  contribute  more than the normal  cost  (including
                         those  attributable to changes in levels of  benefits)
                         for  such benefits as existed immediately prior to his
                         termination of employment.  The Severance  Period  for
                         purposes of this subparagraph (2) shall not be applied
                         to reduce the benefit extension period required by the
                         Consolidated Omnibus Budget Reconciliation Act of 1985
                         or any amendment thereto.

                 (b)   All  benefits  to  be  paid  or  provided  pursuant   to
subparagraph  4(a) shall be in addition to, and shall not be  reduced  by,  any
other  benefits payable or provided by separate agreement with the officer,  or
plan  or arrangement of the Company, except as follows.  If an officer is  also
eligible  for severance benefits to be paid and provided pursuant to the  Plan,
the  greater amount or longer severance period with respect to compensation and
welfare  benefits,  respectively,  shall be provided  in  accordance  with  and
pursuant  to the terms of the Plan or Program as the case may be.  In no  event
will  an  officer be entitled to duplicative benefits under the  Plan  and  the
Program.

                (c)   Any  severance benefits payable under the Program  to  an
officer  who dies prior to full payment of such benefits shall be paid  to  the
officer's estate.

                (d)   Notwithstanding  any  other  provision  of  the  Program,
severance benefits furnished hereunder shall be subject to the following  terms
and conditions:
                         
                         (1)   If  the  making  of severance  benefit  payments
                         pursuant  to  subparagraph  4(a)  would  subject   the
                         officer  to  an excise tax under Section 4999  of  the
                         Internal  Revenue Code of 1986, as amended,  or  would
                         result  in the Company's loss of a federal income  tax
                         deduction   for  those  payments  (either   of   these
                         consequences is referred to individually herein  as  a
                         "Tax  Penalty"), then such severance benefit  payments
                         shall be reduced to the extent necessary to avoid  the
                         imposition   of  such  Tax  Penalty.   The   preceding
                         sentence  shall  not apply if such  officer:   (I)  is
                         entitled  to a tax reimbursement for such Tax  Penalty
                         under  any  other agreement, plan or  program  of  the
                         Company, or  (II) may disclaim any portion of  or  all
                         benefits  payable  under this or any other  agreement,
                         plan  or program of the Company in order to avoid such
                         Tax Penalty.

                         (2)  If the officer and the Company shall disagree  as
                         to  whether  the  furnishing of a  benefit  under  the
                         Program  would  result  in the  imposition  of  a  Tax
                         Penalty, the matter shall be resolved by an opinion of
                         counsel   chosen   by  the  employee  and   reasonably
                         satisfactory  to the Company.  The Company  shall  pay
                         the  fees and expenses of such counsel, and shall make
                         available  to  counsel  such  information  as  may  be
                         reasonably necessary to prepare the opinion.

      5.    NONASSIGNMENT.   No benefits payable under  the  Program  shall  be
subject  in any manner to assignment, anticipation, alienation, sale, transfer,
pledge, encumbrance, or charge, and any such attempted action shall be void and
no  such  benefit  shall  be  in any manner liable for  or  subject  to  debts,
contract,  liabilities, engagements, or torts of any officer.  If  any  officer
shall become bankrupt or shall attempt to anticipate, alienate, sell, transfer,
assign,  pledge,  encumber, or charge any amount or benefit payable  under  the
plan,  then  the Committee in its discretion may hold or apply such benefit  or
any  part thereof to or for the benefit of such officer or his beneficiary, his
spouse, children, blood relatives, or other dependents, in such manner  and  in
such proportions as the administrator may consider proper.

      6.    AMENDMENT AND TERMINATION.  Quaker, by action of its Board, or  the
Compensation Committee thereof, shall have the right to amend or terminate this
Program;  provided,  however, that no such amendment shall  alter,  modify,  or
rescind  coverage  or benefits under the Program; and in  no  event  shall  the
Program be amended or terminated during the five-year period following a Change
in  Control  of  Quaker  in  a manner which would reduce  payments  or  benefit
extension periods.

      7.   CONTINUED EMPLOYMENT.  Neither the Program nor any of its provisions
shall be construed as giving any officer of the Company a right to continue  in
the  employ  of  the  Company, or as a limitation of  the  Company's  right  to
discharge any of its employees, with or without cause.

      8.    SUCCESSORS.  The Program shall be binding upon any successor of the
Company  whether by merger, consolidation, or sale of all or substantially  all
of the Company's assets.
     
     9.   GOVERNING LAW.  The Program shall be construed and enforced according
to  the Employee Retirement Income Security Act of 1974 ("ERISA"), and the laws
of  the State of Illinois, other than its laws respecting choice of law, to the
extent not preempted by ERISA.

           IN  WITNESS  WHEREOF, this Program is executed by a duly  authorized
officer of Quaker.

                                        THE QUAKER OATS COMPANY


January 15, 1997                        By: /s/ Douglas J. Ralston
                                       Its: Senior Vice President
































Exhibit 10(l)
                                       
                                       
                      THE QUAKER 415 EXCESS BENEFIT PLAN
          (As Amended and Restated Effective as of November 1, 1996)
                                       
      The  Quaker  415 Excess Benefit Plan (the "Plan") was originally  adopted
effective as of January 1, 1983, and was amended and restated effective  as  of
November  1,  1996.  The Plan is established and maintained by The Quaker  Oats
Company (the "Company") and is intended to be an unfunded "excess benefit plan"
within  the  meaning of Sections 3(36) and 4(b) (5) of the Employee  Retirement
Income  Security Act of 1974 ("ERISA").  As such, the purpose of this  Plan  is
solely to provide benefits to certain Members of The Quaker Retirement Plan, as
amended  and restated from time to time (the "Retirement Plan"), in  excess  of
the  limitations  on  benefits imposed by Section 415 of the  Internal  Revenue
Code, or any future comparable provision(s) ("Code Section 415").

      The  Company  hereby formalizes the terms and provision of  the  Plan  as
follows:

1.    Each  term  used in this Plan and also used in the Retirement Plan  shall
  have the same meaning herein as under the Retirement Plan.

2.   If, and so long as, a Member (or the Qualified Spouse or other beneficiary
  of a former Member) shall be entitled to receive benefits under the Retirement
  Plan,  the benefits payable under this Plan shall equal:  (a) the "retirement
  income"  (as  calculated under the Retirement Plan), and any other  benefits,
  including benefits distributed upon termination of the Retirement Plan,  that
  such person would have been paid under the Retirement Plan without regard  to
  the  limitation on benefits imposed by Code Section 415; reduced by  (b)  the
  retirement  income and any other benefits that such person actually  receives
  under the Retirement Plan.  Except as provided in Section 4, such amounts
  shall be paid on the same terms and conditions, and at the same times, as they
  would have been paid under the Retirement Plan if no such limitation existed.

3.    The Company may enter into a contract with any Member who is projected to
  be  entitled to receive benefits under this Plan, or with any Member (or  any
  Qualified  Spouse  or other beneficiary) who is entitled to receive  benefits
  under this Plan, stipulating the terms and manner of payments to be made under
  this Plan, but the entitlement of such a person to receive benefits under this
  Plan shall not be conditioned upon the entering into of such a contract prior
  to the entitlement to benefits under this Plan.

4.    Subject to the approval of the Administrator, a Member may elect to  have
  his  entire  benefit  under this Plan paid in the  form  of  an  actuarially-
  equivalent lump sum (instead of the annuity forms contemplated by Section 2)
  as soon as practicable after his benefit under the Retirement Plan commences
  to be paid,  or if he should die prior to such commencement, as soon as
  practicable after his death, if all of the following conditions are satisfied:
  
  (a)  The  Member's election to receive his benefit in the form of a lump  sum
       is  submitted  in  writing to the Administrator  at  least  twelve  (12)
       months  prior  to the day he ceases active employment with the  Company;
       provided,  however, that a Member who submits his lump sum  election  no
       later   than  45  days  after  the  Company  makes  its  first   general
       notification to employees of the availability of the lump  sum  form  of
       payment  under  this  Plan,  shall  be  deemed  to  have  satisfied  the
       requirements of this paragraph (a) if he submits his election  at  least
       15 days before the date his active employment ceases.
     
  (b)  The  Member  also  elects payment in the form of a lump  sum  under  all
       other  non-qualified  defined benefit pension plans  maintained  by  the
       Company  in which the Member participates, including but not limited  to
       The  Quaker  Supplemental Executive Retirement Program  and  The  Quaker
       Eligible Earnings Adjustment Plan.
     
  (c)  The election is submitted on a form prescribed by the Administrator.
     
  A  Member  may  revoke  his  election under  this  Section  4,  but  no  such
  revocation will be effective unless it has been submitted in writing  to  the
  Administrator at least 12 months before the Member ceases active  employment.
  In  addition, the Compensation Committee of the Company's Board of  Directors
  (the  "Compensation  Committee" and the "Board") in its sole  discretion  may
  accelerate  payment of any Member's benefit under this Plan to  such  Member,
  his  Qualified  Spouse  or  his Beneficiary at any time  (regardless  of  his
  employment or retirement status), whether alone or as part of a more  general
  distribution.   Any  such accelerated payment shall be in whatever  form  the
  Compensation Committee determines, including but not limited to a  lump  sum,
  provided  that  the  benefit  paid in such  accelerated  form  shall  be  the
  actuarial  equivalent  of the Member's benefit as of  the  date  distribution
  commences.    Any  such  acceleration  must  be  for  reasons  of  individual
  hardship,  death, changes in tax laws or accounting principles, or any  other
  reasons  which negate or diminish the continued value of benefits under  this
  Plan  to its Members or their Qualified Spouses and beneficiaries or  to  the
  Company,  as determined by the Compensation Committee in its sole discretion.
  For  purposes  of this Section 4, actuarial equivalence shall  be  determined
  using  interest and mortality assumptions consistent with those set forth  in
  the  Retirement  Plan,  except  that in the event  of  a  lump  sum  payment,
  actuarial  equivalence shall be determined on the basis of the interest  rate
  and  mortality  assumptions  prescribed by Section  417(e)  of  the  Internal
  Revenue  Code (as amended by the Small Business Job Protection Act of  1996),
  using  the 30-year Treasury rate published for the third month preceding  the
  month that contains the Member's benefit commencement date.

5.  A "Change in Control" shall be deemed to have occurred if:

   (a) any  "Person,"  which  shall mean a "person" as such  term  is  used  in
       Sections  13(d)  and 14(d) of the Securities Exchange Act  of  1934,  as
       amended  (the  "Exchange Act") (other than the Company, any  trustee  or
       other  fiduciary  holding securities under an employee benefit  plan  of
       the  Company,  or  any  company owned, directly or  indirectly,  by  the
       stockholders  of  the Company in substantially the same  proportions  as
       their  ownership of stock of the Company), is or becomes the "beneficial
       owner"  (as  defined in Rule 13d-3 under the Exchange Act), directly  or
       indirectly,  of securities of the Company representing 30%  or  more  of
       the  combined  voting  power of the Company's  then  outstanding  voting
       securities; provided, however, that this paragraph (a) shall  not  apply
       to  any  Person  who  becomes such a beneficial owner  of  such  Company
       securities  pursuant to an agreement with the Company  approved  by  the
       Board,  entered  into before such Person has become  such  a  beneficial
       owner  of  Company securities representing 5% or more  of  the  combined
       voting power of the Company's then outstanding voting securities;

  (b) during  any  period of 24 consecutive months (not including  any  period
      prior  to November 13, 1996), individuals who at the beginning  of  such
      period  constitute  the  Board,  and any  new  director  (other  than  a
      director  designated by a Person who has entered into an agreement  with
      the  Company to effect a transaction described in paragraph (a),  (c)(2)
      or  (d)  of  this  Section)  whose  election  by  the  Board,  or  whose
      nomination  for election by the Company's stockholders, was approved  by
      a  vote  of  at  least  two-thirds (2/3) of  the  directors  before  the
      beginning  of the period cease for any reason to constitute at  least  a
      majority thereof;

  (c)  the  stockholders  of  the  Company  approve  (1)  a  plan  of  complete
       liquidation  of  the  Company  or (2) the sale  or  disposition  by  the
       Company  of all or substantially all of the Company's assets unless  the
       acquirer of the assets or its directors shall meet the conditions for  a
       merger or consolidation in subparagraphs (d)(1) or (d)(2); or

  (d)  the  stockholders  of the Company approve a merger or  consolidation  of
       the Company with any other company other than:

           (1)   such  a  merger  or consolidation which would  result  in  the
           voting  securities  of  the  Company outstanding  immediately  prior
           thereto continuing to represent (either by remaining outstanding  or
           by  being converted into voting securities of the surviving  entity)
           more  than 70% of the combined voting power of the Company's or such
           surviving  entity's outstanding voting securities immediately  after
           such merger or consolidation; or
           
           (2)   such  a  merger  or consolidation which would  result  in  the
           directors  of  the  Company  who were  directors  immediately  prior
           thereto  continuing to constitute at least 50% of the  directors  of
           the   surviving   entity   immediately   after   such   merger    or
           consolidation.
               
       In  this paragraph (d), "surviving entity" shall mean only an entity  in
       which  all of the Company's stockholders immediately before such  merger
       or  consolidation  become stockholders by the terms of  such  merger  or
       consolidation,  and  the  phrase  "director  of  the  Company  who  were
       directors immediately prior thereto" shall include only individuals  who
       were  directors  of the Company at the beginning of the  24  consecutive
       month period preceding the date of such merger on consolidation, or  who
       were  new directors (other than any director designated by a Person  who
       has  entered  into an agreement with the Company to effect a transaction
       described  in  paragraph (a), (c)(2), (d)(1) or (d)(2) of this  Section)
       whose  election  by the Board, or whose nomination for election  by  the
       Company's  stockholders, was approved by a vote of at  least  two-thirds
       (2/3) of the directors before the beginning of such period.

6. This Plan shall not be a funded plan, and the Company shall not set aside
   any funds, or make any investments, for the specific purpose of making
   payments under this Plan, that would make the Plan considered funded under
   ERISA.  Any payments  hereunder shall be made out of the general assets of
   the  Company. Notwithstanding the preceding, the Company may transfer funds
   to and may make payments through an trust which it deems to comply with the
   preceding, in order to meet its obligations under this Plan.

7. The  Company, by action of its Board or the Executive Committee  thereof,
   shall  have  the right at any time to amend this Plan in any  respect  or
   to terminate this Plan; provided, however, that such amendment or termination
   shall  not reduce the benefits payable under this Plan below the benefits  to
   which  any  person  would have been entitled hereunder at the  time  of  such
   amendment or termination.

8. Except  as  otherwise provided herein, the Company shall administer  this
   Plan  and shall have the same powers and duties, and shall be subject to  the
   same limitations as are set forth in the Retirement Plan.

9. The  interest  of any Member and the interest, if any, of  any  Qualified
   Spouse or to other beneficiary of any Member may not be assigned or alienated
   either by voluntary or involuntary assignment or by operation of law.

10.Neither this Plan nor any of its Provisions shall be construed as  giving
   any Member a right to continue in the employ of the Company.

11.Subject to the provisions of Section 7, this Plan shall terminate when the
   Retirement Plan terminates.

IN  WITNESS THEREOF, this Plan is executed by a duly authorized officer of  the
Company.


                                     THE QUAKER OATS COMPANY


March 5, 1997                        By: /s/Douglas J. Ralston
                                    Its: Senior Vice President












































Exhibit 10(m)
                           
                           
                           QUAKER SALARIED EMPLOYEES
                   COMPENSATION AND BENEFITS PROTECTION PLAN
          (As Amended and Restated Effective as of November 1, 1996)

       1.     EFFECTIVE  DATE  AND  PURPOSE.   The  Quaker  Salaried  Employees
Compensation  and  Benefits  Protection Plan (the "Plan")  is  established  and
maintained  by The Quaker Oats Company ("Quaker"), and is amended and  restated
effective  as  of  November 1, 1996.  The primary purpose of  the  Plan  is  to
promote   the  interests  of  Quaker,  its  domestic  divisions  and   domestic
subsidiaries (the "Company"), and its shareholders, by attracting and retaining
salaried  employees of the Company through assurances of continued compensation
and  benefits  when  their employment with the Company  is  terminated  due  to
certain circumstances beyond their control within two years following a  Change
in Control of Quaker.

     2.   ADMINISTRATION.

           (a)   The  Plan  shall  be  administered by the  Salaried  Employees
Compensation  and  Benefits Protection Plan Committee (the "Committee"),  which
shall  consist  of  Quaker's  Senior Vice President  -  Human  Resources,  Vice
President  -  Human  Resources Worldwide Beverages and Vice President  -  Human
Resources Quaker Foods.  The Chief Executive Officer of Quaker shall  have  the
authority  to  expand  or  reduce  the number  of  Committee  members,  and  to
designate, remove or replace the Committee members.

           (b)   The  Committee  shall have the sole  responsibility  for   the
administration of the Plan, and may adopt such rules and procedures as it deems
necessary, desirable, or appropriate.

           (c)   The  Committee shall have such powers as may be  necessary  to
discharge its responsibility to administer the Plan, including but not  limited
to the following:

               (1)  To construe and interpret the Plan, decide all questions of
                    eligibility, and determine the amount, manner and  time  of
                    any severance benefit hereunder.

               (2)  To  prescribe  procedures for employees applying  for  Plan
                    benefits,  including written applications  and  forms,  and
                    other   requests  for  information.   The   Committee   may
                    reasonably  rely  upon  all such  applications,  forms  and
                    information so furnished.

               (3)  To  receive from the Company such information as  shall  be
                    necessary  for the proper administration of the Plan.   The
                    Committee may reasonably rely upon all such information  so
                    furnished.
                    
               (4)  To  appoint individuals to assist in the administration  of
                    the  Plan  as the Committee deems necessary, including  but
                    not  limited to, Company employees, agents, attorneys,  and
                    accountants.   The Committee may reasonably rely  upon  all
                    information and advice furnished by such individuals.

               (5)  To  receive, review, and maintain, as it deems appropriate,
                    benefit payment and administrative expense reports.

               (6)  To  issue directions to the Company concerning all benefits
                    which  are  to  be paid from the Company's  general  assets
                    pursuant to the Plan provisions.

               (7)  To  prepare and distribute to Company employees information
                    describing  the  Plan,  in  such manner  as  the  Committee
                    determines to be required or appropriate.

           (d)  The Committee shall make all determinations as to the right  of
any  person  to a benefit under the Plan.  Any denial by the Committee  of  the
claim for benefits under the Plan by an employee shall be stated in writing  by
the  Committee and delivered or mailed to the employee; and such  notice  shall
set  forth  the  specific reasons for the denial.  In addition,  the  Committee
shall  afford a reasonable opportunity to any employee whose claim for benefits
has been denied for a review of the decision denying the claim.

           (e)  The Committee shall be indemnified by Quaker to the full extent
allowed  by  law.  This indemnity shall extend to all individuals appointed  to
assist  in the administration of the Plan, as described in subparagraph  (c)(4)
above.

     3.   ELIGIBILITY.  A domestic salaried employee of the Company at the time
of  a  Change in Control of Quaker (as defined below) is eligible for severance
benefits  under  the Plan (determined in accordance with paragraph  4)  if  his
employment is terminated under any of the following conditions within two years
following the Change in Control of Quaker:

           (a) Any  termination  of  employment with the  Company,  other  than
               death,  physical  or  mental incapacity, voluntary  resignation,
               retirement,  gross misconduct, or due to the sale,  spin-off  or
               other  disposition  of  a  plant,  profit  center,  division  or
               subsidiary  of  Quaker  as an ongoing  entity  if  the  affected
               employee is hired by, or is offered continued employment by, the
               successor or purchasing entity.

           (b) Notwithstanding  anything  in  subparagraph  (a)  above  to  the
               contrary,  any  termination of employment with the  Company,  in
               lieu  of  the employee accepting continued employment  with  the
               Company  which  involves a significant change in the  employee's
               terms  and  conditions  of employment  (as  defined  below).   A
               "significant  change in the employee's terms and  conditions  of
               employment"  shall be deemed to have occurred when  during  such
               two year period:

               (1)  the  total of the employee's salary and incentive bonus  is
                    to  be  reduced,  based  upon  the  amounts  equal  to  the
                    employee's  salary  immediately  prior  to  the  Change  in
                    Control of Quaker, and the most recent incentive bonus paid
                    fully accrued and payable to the employee immediately prior
                    to the Change in Control of Quaker;

               (2)  the  location of continued employment is beyond  a  30-mile
                    radius of the employee's location of employment immediately
                    prior to the Change in Control of Quaker;

               (3)  the employee is to be paid on an hourly basis;
               
               (4)  for   purposes  of  Section  4(a)(3)  only,  there   is   a
                    significant  change in the nature of scope of  any  of  the
                    authorities  and powers which the employee may exercise  or
                    is  exercising, and duties and function which the  employee
                    may  perform  or is performing, immediately  prior  to  the
                    Change in Control; or
               
               (5)  for purposes of Section 4(a)(3) only, there is a reasonable
                    determination  by the employee that, as  a  result  of  the
                    Change  in Control, his position is significantly  affected
                    so  that  he  is  unable to exercise  any  authorities  and
                    powers,  or  perform any duties and  functions describe  in
                    (4) above.
          
          (c)  For purposes of Section 4(a)(3), nondomestic employees  will  be
               included in the eligible group.
               
          (d)  "Change  in Control of Quaker" shall be deemed to have  occurred
               if:

                (1)      any "Person," which shall mean a "person" as such term
                    is  used  in  Sections 13(d) and 14(d)  of  the  Securities
                    Exchange Act of 1934, as amended (the "Exchange Act")(other
                    than   Quaker,  any  trustee  or  other  fiduciary  holding
                    securities under an employee benefit plan of Quaker, or any
                    company  owned, directly or indirectly, by the stockholders
                    of  Quaker in substantially the same proportions  as  their
                    ownership   of  stock  of  Quaker),  is  or   becomes   the
                    "beneficial  owner"  (as defined in Rule  13d-3  under  the
                    Exchange  Act),  directly or indirectly, of  securities  of
                    Quaker  representing  30% or more of  the  combined  voting
                    power  of  Quaker's  then  outstanding  voting  securities;
                    provided, however, that this paragraph (a) shall not  apply
                    to  any Person who becomes such a beneficial owner of  such
                    Company  securities  pursuant  to  an  agreement  with  the
                    Company  approved by the Company's Board of Directors  (the
                    "Board"), entered into before such Person has become such a
                    beneficial owner of Company securities representing  5%  or
                    more  of  the  combined voting power of the Company's  then
                    outstanding voting securities;
               
               (2)  during  any period of 24 consecutive months (not  including
                    any period prior to November 13, 1996), individuals, who at
                    the  beginning of such period constitute the Board, and any
                    new  director (other than a director designated by a Person
                    who  has entered into an agreement with Quaker to effect  a
                    transaction described in subparagraph (1), (3)(ii) or  (4))
                    whose  election  by  the  Board  or  whose  nomination  for
                    election by Quaker's stockholders, was approved by  a  vote
                    of  at  least two-thirds (2/3) of the directors before  the
                    beginning of the period cease for any reason  to constitute
                    at least a majority thereof;

               (3)  the  stockholders of Quaker approve (i) a plan of  complete
                    liquidation  of  Quaker or (ii) the sale or disposition  by
                    Quaker  of  all  or  substantially all of  Quaker's  assets
                    unless  the  acquirer of the assets or its directors  shall
                    meet  the  conditions  for  a merger  or  consolidation  in
                    subparagraphs (4)(i) or (4)(ii); or

               (4)  the   stockholders   of   Quaker  approve   a   merger   or
                    consolidation of Quaker with any other company other than:

                     (i) such  a merger or consolidation which would result  in
                         the    voting   securities   of   Quaker   outstanding
                         immediately  prior thereto continuing    to  represent
                         (either by remaining outstanding or by being converted
                         into  voting securities of the surviving entity)  more
                         that  70% of the combined voting power of Quaker's  or
                         such  surviving entity's outstanding voting securities
                         immediately after such merger or consolidation; or

                    (ii) such  a merger or consolidation which would result  in
                         the directors of Quaker who were directors immediately
                         prior thereto continuing to constitute at least 50% of
                         the  directors  of  the surviving  entity  immediately
                         after such merger or consolidation.

                    In  this  subparagraph (4), "surviving entity"  shall  mean
                    only  an  entity  in  which  all of  Quaker's  stockholders
                    immediately  before  such  merger or  consolidation  become
                    stockholders  by the terms of such merger or consolidation,
                    and  the  phrase  "directors of Quaker who  were  directors
                    immediately  prior thereto" shall include only  individuals
                    who  were  directors of Quaker at the beginning of  the  24
                    consecutive month period preceding the date of such  merger
                    or consolidation, or who were new directors (other than any
                    director  designated by a person who has  entered  into  an
                    agreement with Quaker to effect a transaction described  in
                    subparagraph   (1),  (3)(ii),  (4)(i)  or  (4)(ii))   whose
                    election by the Board, or whose nomination for election  by
                    Quaker's  stockholders, was approved by a vote of at  least
                    two-thirds  (2/3) of the directors before the beginning  of
                    such period.
                    
     4.   SEVERANCE BENEFITS.

           (a)   An  eligible employee pursuant to paragraph 3 will be provided
the following severance benefits:

                (1) Compensation - Payment to an employee shall be made in  the
                    form  of  a  single lump sum, or equal monthly installments
                    over  the  Severance  Period (as  defined  below),  at  the
                    Committee's  sole discretion.  For this purpose  the  total
                    amount payable in either form shall equal:  (i) 75% of  the
                    employee's  (A) current annualized salary at  the  time  of
                    termination  (or,  if  greater, the  employee's  annualized
                    salary in effect immediately prior to the Change in Control
                    of  Quaker), and (B) determined on an annualized basis, the
                    most  recently paid (or fully accrued and unpaid) incentive
                    bonus  at  the  time of termination (or,  if  greater,  the
                    amount  of the incentive bonus shall be the greater of  the
                    target  incentive  bonus for such year,  or  the  incentive
                    bonus  calculated for such year); plus (ii) such annualized
                    salary  amount and incentive bonus amount multiplied  by  a
                    fraction,  the numerator of which is the employee's  number
                    of  years  of  service with the Company (as defined  below)
                    exceeding 20, and the denominator of which is 26.  However,
                    in  no  event  will  such total severance  benefit  payable
                    exceed   two  times  such  annualized  salary  amount   and
                    incentive bonus amount.  If the severance benefit is to  be
                    paid in monthly installments, the severance period shall be
                    a  nine  month  period commencing with the  date  following
                    termination  of  employment,  plus  any  additional  period
                    corresponding  to  the  additional benefit  payable  to  an
                    employee  with  more  than 20 years  of  service  with  the
                    Company  (the "Severance Period").   The single sum payment
                    shall  be made, or the monthly installments shall commence,
                    at  the  employee's usual payroll date next  following  his
                    date  of  termination.  "Years of service with the Company"
                    shall  mean  the  employee's number of completed  years  of
                    service with the Company; including service as a full  time
                    hourly  employee,  and service rendered  to  an  entity  or
                    organization that was acquired by the Company.
               
               (2)  Welfare  Benefits - During the Severance Period an employee
                    shall be entitled to Employee Welfare Benefits to which  he
                    would  have been entitled under currently elected  coverage
                    under  the  Company's medical, dental  and  life  insurance
                    programs prior to his termination of employment, regardless
                    of  the  form of compensation benefit to be provided  under
                    subparagraph  (1).  The employee shall not be  required  to
                    contribute  more  than  the normal  cost  (including  those
                    attributable  to  changes in levels of benefits)  for  such
                    benefits  as  existed immediately prior to  the  Change  in
                    Control  of  Quaker.  The Severance Period for purposes  of
                    this  subparagraph (2) shall not be applied to  reduce  the
                    benefit  extension  period  required  by  the  Consolidated
                    Omnibus  Budget Reconciliation Act of 1985 or any amendment
                    thereto.

               (3)  Incentive  Bonus (prior to Severance Period) - In  addition
                    to  amounts payable under subparagraphs (1) and  (2)  above
                    payment  shall be made to the employee within a  reasonable
                    time  thereafter  of  the  employee's  incentive  bonus  as
                    provided  herein  below.  For purposes  hereof,  "incentive
                    bonus"  shall mean any form of incentive bonus payment  for
                    which  the  employee  would have been eligible  immediately
                    prior  to the Change in Control, but which is not  paid  to
                    the  employee as of employment termination.  If  an  entire
                    fiscal  year  has  been completed prior to  termination  of
                    employment, the amount of such incentive bonus shall be the
                    greater of (i) the target incentive bonus for such year, or
                    (ii)  the  incentive bonus calculated for  such  year.   In
                    addition  for  the  fiscal  year including  termination  of
                    employment the amount of such incentive bonus shall be  the
                    greater of (A) the target incentive bonus for such year, or
                    (B)  an  incentive  bonus calculated for  such  year,  with
                    amount  of the incentive bonus prorated based on the number
                    of completed months during such fiscal year.

           (b)   All  benefits to be paid or provided pursuant to  subparagraph
4(a)  shall be in addition to, and shall not be reduced by, any other  benefits
payable  or  provided  by  separate agreement with the  employee,  or  plan  or
arrangement of the Company, except as follows:

               (1)  If  an employee is also eligible for severance benefits  to
                    be  paid  and  provided  pursuant to  the  Quaker  Officers
                    Severance  Program or the Quaker Severance  Pay  Plan  (the
                    "Programs"), the greater amount or longer severance  period
                    with   respect   to  compensation  and  welfare   benefits,
                    respectively,  shall  be provided in  accordance  with  and
                    pursuant  to the terms of the Programs or Plan as the  case
                    may  be.   In  no  event will an employee  be  entitled  to
                    duplicative  benefits under the Programs and  subparagraphs
                    4(a)(1) and (2) of the Plan.
               (2)  If  an  employee  would otherwise be eligible  for  retiree
                    welfare  benefits, the employee may choose to  be  eligible
                    for  such benefits or to be covered by the Plan during  the
                    Severance  Period,  after which the employee  shall  become
                    eligible for such retiree welfare benefits.
               
               (3)  An  employee who is being provided disability benefits  and
                    payments  at  the time of the Change in Control  of  Quaker
                    shall continue to receive only such disability payments and
                    benefit plan coverage to which he is entitled at such  time
                    for  so  long  as  he remains eligible for such  disability
                    benefits.  Following the expiration of such payments during
                    the  two  year  period following the Change in  Control  of
                    Quaker,  the employee shall then be eligible for  severance
                    benefits  under  the  Plan determined  in  accordance  with
                    paragraph 3.

          (c)  Any severance benefits payable under the Plan to an employee who
dies  prior  to  full payment of such benefits shall be paid to the  employee's
estate.

           (d)   Notwithstanding  any other provision of  the  Plan,  severance
benefits  furnished  hereunder shall be subject  to  the  following  terms  and
conditions:
               
                (1) If  the  making of severance benefit payments  pursuant  to
                    subparagraphs 4(a)(1) and (2) would subject the employee to
                    the  excise tax under Section 4999 of the Internal  Revenue
                    Code  of 1986, as amended, or would result in the Company's
                    loss  of  a federal income tax deduction for those payments
                    (either  of  these consequences is referred to individually
                    herein  as  a  "Tax Penalty"), then such severance  benefit
                    payments shall be reduced to the extent necessary to  avoid
                    the imposition of such Tax Penalty.  The preceding sentence
                    shall  not apply if such employee (i) is entitled to a  tax
                    reimbursement  for  such  Tax  Penalty  under   any   other
                    agreement  plan  or  program of the company,  or  (ii)  may
                    disclaim  any portion of or all compensation payable  under
                    this or any other agreement, plan or program of the Company
                    in order to avoid such Tax Penalty.
               
                (2) If  the  employee  and  the Company shall  disagree  as  to
                    whether  the furnishing of a benefit under the  Plan  would
                    result in the imposition of a Tax Penalty, the matter shall
                    be resolved by an opinion of counsel chosen by the employee
                    and  reasonably satisfactory to the Company.   The  Company
                    shall  pay the fees and expense of such counsel, and  shall
                    make  available  to  counsel such  information  as  may  be
                    reasonably necessary to prepare the opinion.

      5.    RETIREE  HEALTH  PLANS.  All domestic full time salaried  employees
covered  under  The  Quaker Retiree Health Incentive Plan,  and  other  retiree
health plans  maintained for the benefit of its salaried employees (the "Health
Plans"),  who  have attained age 50 upon termination of employment  within  two
years  after  a  Change in Control, shall be credited with an  additional  five
years  of  service under the Health Plans for all purposes of  eligibility  and
benefits  under the Health Plans, and during such two-year period  the  minimum
age  requirement for purposes of eligibility of such terminated employees under
the  Health  Plans shall be age 50, except that in no event shall  benefits  be
provided under the Health Plans until the employee has reached age 55.

      6.   NONASSIGNMENT.   No benefits payable under the Plan shall be subject
in  any manner to assignment, anticipation, alienation, sale, transfer, pledge,
encumbrance, or charge, and any such attempted action shall be void and no such
benefit  shall  be  in  any manner liable for or subject to  debts,  contracts,
liabilities,  engagements, or torts of any employee.  If  any   employee  shall
become  bankrupt  or  shall  attempt to anticipate, alienate,  sell,  transfer,
assign,  pledge,  encumber, or charge any amount or benefit payable  under  the
Plan,  then  the Committee in its discretion may hold or apply such benefit  or
any part thereof to or for the benefit of such employee or his beneficiary, his
spouse, children, blood relatives, or other dependents, in such manner  and  in
such proportions as the administrator may consider proper.

      7.    AMENDMENT AND TERMINATION.  Quaker, by action of its Board, or  the
Compensation Committee thereof, shall have the right to amend this Plan in  any
respect,  or to terminate this Plan; provided, however, that in no event  shall
the  Plan  be  amended or terminated during the five-year  period  following  a
Change  in Control of Quaker in a manner which would reduce payments or benefit
extension periods for any employee.

      8.    CONTINUED EMPLOYMENT.   Neither the Plan nor any of its  provisions
shall be construed as giving any employee of the Company a right to continue in
the  employ  of  the  Company, or as a limitation of  the  Company's  right  to
discharge any of its employees, with or without cause.

      9.    SUCCESSORS.   The Plan shall be binding upon any successor  of  the
Company  whether by merger, consolidation, or sale of all or substantially  all
of the Company's assets.

     10.  GOVERNING LAW.  The Plan shall be construed and enforced according to
the Employee Retirement Income Security Act of 1974 ("ERISA"), and the laws  of
the  State  of Illinois, other than its laws respecting choice of law,  to  the
extent not pre-empted by ERISA.

           IN  WITNESS  WHEREOF,  this Plan is executed by  a  duly  authorized
officer of the Company.

                                   THE QUAKER OATS COMPANY


March 5 , 1997                By:  /s/ Douglas J. Ralston
                              Its: Senior Vice President





















Exhibit 10 (f) (2)

  Schedule of Termination Benefit Agreements with Certain Executive Officers
                                       

The attached Termination Benefit Agreement is identical in all material
respects to the executive Termination Benefit Agreements for those executive
employees listed below and which have been omitted from this filing:

Name                                    Execution Date

John A. Boynton                              November 19, 1996
John H. Calhoun                              November 19, 1996
Penelope C. Cate                             November 27, 1996
Michael L. Cohen                             November 19 ,1996
Janet K. Cooper                              November 27, 1996
A. Stephen Diamond                           November 27, 1996
James F. Doyle                               November 27, 1996
Margaret M. Eichman                          November 18, 1996
Scott Gantwerker                             November 20, 1996
Thomas L. Gettings                           December 10, 1996
John G. Jartz                                December 10, 1996
James E. LeGere                              November 18, 1996
I. Charles Mathews                           November 27, 1996
Mart C. Matthews                             November 18, 1996
Luther C. McKinney                           November 20, 1996
Douglas W. Mills                             November 27, 1996
Kenneth W. Murray                            November 21, 1996
Douglas J. Ralston                           November 20, 1996
Michael B. Schott                            November 27, 1996
Robert S. Thomason                           November 27, 1996
Russell A. Young                             December 13, 1996




Exhibit 10(f)(2)
                                       
                        EXECUTIVE SEPARATION AGREEMENT
                                       

           THIS AGREEMENT is made between The Quaker Oats Company, a New Jersey
corporation (the "Company"), and Barbara R. Allen (the "Executive"), dated this
19th day of November, 1996.

                               WITNESSETH THAT:

           WHEREAS,  the  Company  wishes to attract and retain  well-qualified
executive  personnel and to assure both itself and the Executive of  continuity
of management in the event of any actual or threatened change in control of the
Company;

           NOW,  THEREFORE, it is hereby agreed by and between the  parties  as
follows:

1.   Operation of Agreement.  The "effective date of this Agreement"  shall  be
     the date on which the Executive declares it effective,  by  notice  to the
     Company  in  writing, but only if a change  in  control of the Company (as
     defined in Section 2) has occurred on or before the date of the notice.

2.   Change  in Control.  A "change in control of the Company" shall be  deemed
     to have occurred if:

     a.  any "Person," which shall mean a "person" as such term is used in
         Sections 13(d) and 14(d) of the Securities Exchange Act of 1934, as
         amended  (the "Exchange Act") (other than the Company, any trustee or
         other fiduciary holding securities under an employee benefit plan of
         the Company, or any company owned, directly or indirectly, by the
         stockholders of the Company in substantially the same proportions as
         their ownership of stock of the Company), is or becomes the "beneficial
         owner" (as defined in Rule 13d-3 under the Exchange Act), directly or
         indirectly, of securities of the Company representing 30% or more of
         the combined voting power of the Company's then outstanding voting
         securities; provided, however, that this paragraph (a) shall not apply
         to any Person who becomes such a beneficial owner of such Company
         securities pursuant to an agreement with the Company approved by the
         Company's Board of Directors (the "Board"), entered into before such
         Person has become such a beneficial owner of Company securities 
         representing 5% or more of the combined voting power of the Company's
         then outstanding voting securities;

     b.  during any period of 24 consecutive months (not including any period
         prior to  November 13, 1996), individuals, who at the beginning of such
         period constitute the Board, and any new director (other than a
         director designated by a  Person who has entered into an agreement with
         the Company to effect a transaction described in paragraph a., c. (2)
         or d. of this Section) whose election by the Board, or whose nomination
         for election by the Company's stockholders, was approved by a vote of
         at least two-thirds (2/3) of the directors before the beginning of the
         period cease for any reason to constitute at least a majority thereof;
  
     c.  the stockholders of the Company approve (1) a plan of complete 
         liquidation of  the Company or (2) the sale or disposition by the
         Company of all  or substantially all of the Company's assets unless the
         acquirer of the assets or its directors shall meet the conditions for a
         merger or consolidation in subparagraphs d. (1) or d. (2); or

     d.  the stockholders of the Company approve a merger or consolidation of
         the Company with any other company other than:
          
          (1)   such a merger or consolidation which would result in the voting
          securities  of  the  Company  outstanding immediately  prior  thereto
          continuing to represent (either by remaining outstanding or by  being
          converted  into voting securities of the surviving entity) more  than
          70%  of  the combined voting power of the Company's or such surviving
          entity's outstanding voting securities immediately after such  merger
          or consolidation; or
          
          (2)   such  a  merger  or consolidation which  would  result  in  the
          directors of the Company who were directors immediately prior thereto
          continuing  to  constitute  at least 50%  of  the  directors  of  the
          surviving entity immediately after such merger or consolidation.

       In  this  paragraph d., "surviving entity" shall mean only an entity  in
       which  all of the Company's stockholders immediately before such  merger
       or  consolidation  become stockholders by the terms of  such  merger  or
       consolidation,  and  the  phrase "directors  of  the  Company  who  were
       directors immediately prior thereto" shall include only individuals  who
       were  directors  of the Company at the beginning of the  24  consecutive
       month period preceding the date of such merger or consolidation, or  who
       were  new directors (other than any director designated by a Person  who
       has  entered  into an agreement with the Company to effect a transaction
       described  in  paragraph a., c. (2), d. (1) or d. (2) of  this  Section)
       whose  election  by the Board, or whose nomination for election  by  the
       Company's  stockholders, was approved by a vote of at  least  two-thirds
       (2/3) of the directors before the beginning of such period.
     
3.   Employment Period.  The Company hereby agrees to continue the Executive in
     its employ, and the Executive hereby agrees to remain in the employ of the
     Company, for the period commencing on the effective date of this Agreement
     and ending on the earlier to occur of the third anniversary of such
     effective date or the 65th birthday of the Executive (the "employment
     period"), to exercise such authorities and powers, and perform such duties
     and functions, as are commensurate with the authorities and powers being
     exercised, and duties and functions being performed, by the Executive
     immediately prior to the effective date  of  this Agreement, which services
     shall be performed at the current location where the Executive was employed
     immediately prior to the effective date of this Agreement or at such other
     location within a 30-mile radius of such current location.  The Executive
     shall not be required to accept any other location.  The Executive agrees
     that during the employment period she shall devote her full business time
     exclusively to her executive duties as described herein and perform such
     duties faithfully and efficiently.

4.   Compensation,  Compensation Plans, Benefit Plans,  Perquisites.     During
     the employment period and prior to termination (as defined in Section 5) 
     of the Executive, the Executive shall be compensated as follows:

     a. She shall receive an annual salary which is not less than her annual
        salary immediately prior to the effective date of this Agreement, with
        the opportunity for increases, from time to time thereafter, which are
        in accordance with the Company's regular practices.
     
     b. She shall be eligible to participate on a reasonable basis in bonus,
        stock option, restricted stock and other incentive compensation plans,
        which shall provide benefits comparable to those to which she was
        provided immediately prior to the effective date of this Agreement.
     
     c. She  shall be eligible to participate on a reasonable basis in  tax-
        qualified employee benefit plans (including but not limited to pension,
        profit sharing and employee stock ownership plans), and supplemental
        non-qualified employee  benefit  plans relating thereto, which shall
        provide  benefits comparable to those to which she was provided
        immediately prior  to  the effective date of this Agreement.
     
     d. She shall be entitled to receive employee welfare benefits (currently
        elected medical, dental and life insurance benefits) and perquisites
        which are comparable to those to which she was provided immediately
        prior  to  the effective date of this Agreement.

5.   Termination.    "Termination" shall mean either  (a)  termination  by  the
     Company of the employment of the Executive with the Company for any reason
     other than death, physical or mental incapacity, or cause (as defined
     below), or (b) resignation of the Executive upon the occurrence of any of
     the following events:

     (1) a  significant  change  in the nature or scope  of  the  Executive's
         authorities, powers, functions, or duties from those described in
         Section 3;
       
     (2) a reduction in total compensation from that provided in Section 4;
     
     (3) the breach by the Company of any other provision of this Agreement; or
     
     (4) a reasonable determination by the Executive that, as a result of a
         change  in  control  of  the  Company  her  position is significantly
         affected  so that  she  is  unable to exercise the authorities, powers,
         functions or duties attached to her position as described in Section 3.

     "Cause"  means  gross misconduct or willful and material  breach  of  this
     Agreement by the Executive.  No act, or failure to act, on the Executive's
     part shall be deemed "willful" unless done, or omitted to be done, by  the
     Executive not in good faith and without reasonable belief that the  action
     or omission was in the best interest of the Company.
     
6.   Confidentiality.     The  Executive  agrees  that  during  and  after  the
     employment period, she will not divulge or appropriate to her own use or
     the use of others any secret or confidential information or knowledge
     pertaining to the business of the Company, or any of its subsidiaries,
     obtained during her employment by the Company or any of its subsidiaries.
     
7.   Severance and Benefit Payments.

     a. In the event of termination of the Executive during the employment
        period, the Company shall pay the Executive a lump-sum severance
        allowance equal to salary and bonus payments for the following 24
        calendar months.  The initial salary rate shall not be less than her
        annual salary immediately prior to termination, or if greater, not
        less than her annual salary immediately prior to the change in control
        of the Company; such salary shall be increased every March  1,
        thereafter, according to the then current Hewitt  Associate's projection
        for movement in executive base salaries.  The initial bonus amount
        shall not be less than the annual equivalent of the incentive bonus
        calculated under Section 4(a)(1) of the Salaried Employees Compensation
        and Benefits Protection  Plan; such bonus amount shall be increased
        every January  1, thereafter, according to the then current Hewitt
        Associates' projection for movement in executive total cash
        compensation.  The lump-sum  severance allowance shall not be adjusted
        on a present value basis.
       
     b. In the event of termination of the Executive during the employment
        period, the Company shall also pay the Executive a lump-sum benefit
        payment in an amount equivalent to (1) the benefits she would have
        accrued or been allocated under any tax-qualified employee benefit
        plan (including but not limited to pension, profit sharing and employee
        stock ownership plans) and any non-qualified supplemental benefit plan
        relating thereto, maintained by the Company as if she had remained in
        the employ of the Company for 24 calendar months after her termination,
        which benefits will be paid in addition to the benefits provided under
        such plans and (2) employee welfare benefits (currently elected
        coverage under the medical, dental and life insurance programs) to which
        she would have been entitled under all such employee benefit plans,
        programs or arrangements maintained by the Company as if she had
        remained in the employ of the company for 24 calendar months after her
        termination.  Such a benefit payment shall be adjusted to include
        expected increases to the Executive's salary, bonus and other 
        compensation as specified in paragraph 7a. having an effect on such
        benefits for such period.  The lump-sum benefit payment shall
        not be adjusted on a present value basis (except for benefits accrued
        in a defined benefit pension plan).
       
     c. The amount of the severance allowance and benefit payment described in
        this Section shall be determined and such payment shall be made as soon
        as it is reasonably practicable.
       
     d. The severance allowance and benefit payment to be provided pursuant to
        this Section 7 shall be in addition to, and shall not be reduced by, any
        other amounts or benefits provided by separate agreement with the
        Executive, or plan or  arrangement of the Company or its subsidiaries,
        unless  specifically stipulated in an agreement which constitutes an
        amendment to this Agreement as provided in Section 14.
     
8.   Make-Whole  Payments.     If any amount payable to the  Executive  by  the
     Company or any subsidiary or affiliate thereof, whether under this
     Agreement or otherwise (a "Payment"), is subject to any tax under section
     4999  of  the Internal Revenue Code of 1986, as amended, (the "Code"), or
     any similar federal or  state law (an "Excise Tax"), the Company shall pay
     to the Executive an additional amount (the "Make Whole-Amount") which is
     equal to (I) the amount of the Excise Tax, plus (II) the aggregate amount
     of any  interest, penalties, fines  or  additions to any tax which are
     imposed in connection with the imposition  of  such Excise Tax, plus (III)
     all income, excise  and  other applicable  taxes  imposed on the Executive
     under the laws of any Federal, state, or local government or taxing
     authority by reason of the payments required under clause (I) and clause
     (II) and this clause (III).
     
     a.For  purposes  of determining the Make-Whole Amount,  the  Executive
       shall  be  deemed  to be taxed at the highest marginal  rate  under  all
       applicable  local, state, federal and foreign income tax  laws  for  the
       year  in  which  the  Make-Whole Amount is paid.  The Make-Whole  Amount
       payable  with  respect to an Excise Tax shall be  paid  by  the  Company
       coincident  with  the  Payment with respect to  which  such  Excise  Tax
       relates.
       
     b.All  calculations under this paragraph 8 shall be made initially by  the
       Company  and the Company shall provide prompt written notice thereof  to
       the  Executive to timely file all applicable tax returns.  Upon  request
       of   the  Executive,  the  Company  shall  provide  the  Executive  with
       sufficient tax and compensation data to enable the Executive or her  tax
       advisor   to   independently   make  the   calculations   described   in
       subparagraph a. above and the Company shall reimburse the Executive  for
       reasonable fees and expenses incurred for any such verification.
       
     c.If  the  Executive gives written notice to the Company of any  objection
       to  the  results  of the Company's calculations within 60  days  of  the
       Executive's  receipt  of written notice thereof, the  dispute  shall  be
       referred  for  determination to tax counsel selected by the  independent
       auditors  of  the Company ("Tax Counsel").  The Company  shall  pay  all
       fees  and  expenses of such Tax Counsel.  Pending such determination  by
       Tax  Counsel, the Company shall pay the Executive the Make-Whole  Amount
       as  determined by it in good faith.  The Company shall pay the Executive
       any  additional  amount determined by Tax Counsel to be due  under  this
       Section  8  (together with interest thereon at a rate equal to  120%  of
       the  Federal  short-term rate determined under section  1274(d)  of  the
       Code) promptly after such determination.
       
     d.The  determination by Tax Counsel shall be conclusive and  binding  upon
       all  parties  unless the Internal Revenue Service, a court of  competent
       jurisdiction, or such other duly empowered governmental body  or  agency
       (a  "Tax  Authority") determines that the Executive owes  a  greater  or
       lesser  amount of Excise Tax with respect to any Payment than the amount
       determine by Tax Counsel.
       
     e.If  a  Tax  Authority  makes a claim against  the  Executive  which,  if
       successful,  would  require the Company to make  a  payment  under  this
       Section 8, the Executive agrees to contest the claim on request  of  the
       Company subject to the  following conditions:
       
       (1) The Executive shall notify the Company of any such claim within 10
           days of becoming aware thereof. In the event that the Company desires
           the claim to be contested, it shall promptly (but in no event more
           than 30 days after the notice from the Executive or such shorter time
           as the Tax Authority may specify for responding to such claim) 
           request the Executive to contest the claim.  The Executive shall not
           make any payment of any tax which is the subject of the claim before
           the Executive has given the notice or during the 30-day period 
           thereafter unless the Executive receives written instructions from 
           the Company to make such payment together with an advance of funds 
           sufficient to make the requested payment plus any amounts payable 
           under this Section 8 determined as if such advance were an Excise 
           Tax, in which case the Executive will act promptly in accordance with
           such instructions.
          
       (2) If the Company so requests, the Executive will contest the claim by
           either paying the tax claimed and suing for a refund in the
           appropriate court or contesting the claim in the United States Tax
           Court or other appropriate court, as directed by the Company;
           provided, however, that any request by the Company for the Executive
           to pay the tax shall be accompanied by an advance from the Company to
           the Executive of funds sufficient to make the requested payment plus
           any amounts payable under this Section 8 determined as if such
           advance were an Excise Tax.  If directed by the Company in writing
           the Executive will take all action necessary to compromise or settle
           the claim, but in no event will the Executive compromise or settle
           the claim or cease to contest claim without the written consent of
           the Company; provided, however, that the Executive may take any such
           action if the Executive waives in writing her right to a payment
           under this Section 8 for any amounts payable in connection with such
           claim.  The Executive agrees to cooperate in good faith with the
           Company in contesting the claim and to comply with any reasonable
           request from the Company concerning the contest of the claim,
           including the pursuit of administrative remedies, the appropriate
           forum for any judicial proceedings, and the legal basis for
           contesting the claim.  Upon request of the Company, the Executive
           shall take appropriate appeals of any judgment or decision that would
           require the Company to make a payment under this Section 8.
           Provided that the Executive is in compliance with the provisions of
           this section, the Company shall be liable for and indemnify the
           Executive against any loss in connection with, and all costs
           and expenses, including attorney's fees, which may be incurred as a
           result of, contesting the claim, and shall provide the Executive
           within 30 days after each written request therefor by the Executive
           cash advances or reimbursement for all such costs and expenses
           actually incurred or reasonably expected to be incurred by the
           Executive as a result of contesting the claim.
          
     f.Should  a Tax Authority finally determine that an additional Excise  Tax
       is  owed, then the Company shall pay an additional Make-Up Amount to the
       Executive  in  a manner consistent with this Section 8 with  respect  to
       any  additional  Excise  Tax  and  any  assessed  interest,  fines,   or
       penalties.   If  any  Excise Tax as calculated by  the  Company  or  Tax
       Counsel,  as  the case may be, is finally determined by a Tax  Authority
       to  exceed the amount required to be paid under applicable law, then the
       Executive  shall  repay such excess to the Company, but  such  repayment
       shall  be  reduced by the amount of any taxes paid by the  Executive  on
       such excess which are not offset by the tax benefit attributable to  the
       repayment.
     
9.   Mitigation  and Set Off.  The Executive shall not be required to  mitigate
     the  amount of any payment provided for in this Agreement by seeking other
     employment or otherwise. The Company shall not be entitled to set off
     against the amounts payable to the Executive under this Agreement any
     amounts owed to the Company by the Executive, any amounts earned by the
     Executive in other employment after termination of her employment with the
     Company, or any amounts which might have been earned by the Executive in
     other employment had  she sought such other employment.
     
10.  Arbitration of All Disputes.  Any controversy or claim arising out  of  or
     relating  to this Agreement or the breach thereof, except with respect  to
     Section 8, shall be settled by arbitration in the City of Chicago in 
     accordance with the laws of the State of Illinois by three arbitrators
     appointed by the parties.  If the parties cannot agree on the appointment,
     one arbitrator shall be appointed by the Company and one by the Executive,
     and the third shall be appointed by the first two arbitrators. If the first
     two arbitrators cannot agree on the appointment of a third arbitrator, then
     the third arbitrator shall be appointed by the Chief Judge of the United
     States Court of Appeals for the Seventh Circuit.  The arbitration shall be
     conducted in accordance with the rules of the American Arbitration
     Association, except with respect to  the selection  of arbitrators which
     shall be as provided in this  Section 10.  Judgment upon the award rendered
     by the arbitrators may be entered in any court having jurisdiction thereof.
     In the event that it shall be necessary  or desirable for the Executive to
     retain legal counsel or incur other costs and expenses in connection with
     enforcement of her rights under this Agreement, Executive shall be entitled
     to recover from the Company  her  reasonable attorneys' fees and costs and
     expenses in connection with enforcement of her rights (including the
     enforcement of any arbitration award in court).  Payment shall be made to
     the Executive by the Company at the time these attorneys' fees and  costs
     and expenses are incurred by the Executive.  If, however,  the arbitrators
     should later determine that under the circumstances the Executive could
     have had no reasonable expectation of prevailing on the merits at the time
     she initiated the arbitration based on the information then available to
     her, she shall repay any such payments to the Company in accordance with
     the order of the arbitrators.  Any award of the arbitrators shall include
     interest at a rate or rates considered just under the circumstances by the
     arbitrators.
     
11.  Notices.    Any  notices,  requests,  demands,  and  other  communications
     provided for by this Agreement shall be sufficient if in writing and if
     sent by registered or certified mail to the Executive at the last address
     she has filed in writing with the Company or, in the case of the Company,
     at its principal executive offices.
     
12.  Non-Alienation.      The  Executive shall not have any  right  to  pledge,
     hypothecate, anticipate or in any way create a lien upon any amounts
     provided under this Agreement; and no benefits payable hereunder shall be
     assignable in anticipation  of payment either by voluntary or involuntary
     acts,  or  by operation of law.  Nothing in this paragraph shall limit the
     Executive's rights or powers which her executor or administrator would
     otherwise have.
     
13.  Governing Law. The Agreement shall be construed and enforced according  to
     the Employee Retirement Income Security Act of 1974 ("ERISA"), and the laws
     of the State of Illinois, other than its laws respecting choice of law, to
     the extent not pre-empted by ERISA.
     
14.  Amendment.      This  Agreement  may  be amended  or  canceled  by  mutual
     agreement of the parties in writing without the consent of any other person
     and, so long as the Executive lives, no person, other than the parties
     hereto, shall have any rights under or interest in this Agreement or the
     subject matter hereof.
     
15.  Term.      Unless  the Executive has theretofore declared  this  Agreement
     effective,  pursuant to Section 1 of this Agreement, this Agreement  shall
     terminate (a) March 31, 1998 or (b) when the Executive has been placed  on
     inactive service by the Company prior to a change in control of the
     Company.
     
16.  Successors  to the Company.    Except as otherwise provided  herein,  this
     Agreement shall be binding upon and inure to the benefit of the Company and
     any successor of the Company.
     
17.  Severability.   In  the  event  that any  provision  or  portion  of  this
     Agreement shall be determined to be invalid or unenforceable for any
     reason, the remaining provisions of this Agreement shall be unaffected
     thereby and shall remain in full force and effect.

18.  Prior  Agreement.    Any prior Executive Separation Agreement between  the
     Executive and the Company which has not yet terminated pursuant to its
     terms, is canceled by mutual consent of the Executive and the Company
     pursuant to execution of this Agreement, effective as of the day and year
     first  above written.

      IN WITNESS WHEREOF, the Executive has hereunto set her hand and, pursuant
to  the authorization from its Board, the Company has caused these presents  to
be  executed  in its name on its behalf, and its corporate seal to be  hereunto
affixed  and  attested by its Assistant Secretary, all as of the day  and  year
first above written.


ATTEST:                            THE QUAKER OATS COMPANY


Gerald A. Cassioppi                By:  /s/Douglas J. Ralston
Assistant Secretary               Its:  Senior Vice President



                                   By:  /s/ Barbara Allen
                                  Its:  EXECUTIVE


















                                  THE QUAKER
                   SUPPLEMENTAL EXECUTIVE RETIREMENT PROGRAM
                                       
                                  Schedule A
                                       
                                       
                                       

                                                  Additional
Participant               Effective Date       Years of Service
                                                       
William D. Smithburg          8/1/89                 -0-
                                                       
Frank J. Morgan               8/1/89                 -0-
                                                       
Luther C. McKinney            8/1/89                 -0-
                                                       
Paul E. Price                 8/1/89                 -0-
                                                       
Michael J. Callahan           8/1/89                 -6-
                                                       
Lawrence M. Baytos            8/1/89                 -0-
                                                       
Philip A. Marineau            1/8/92                 -0-
                                                       
Douglas J. Ralston            1/8/92                 -0-
                                                       
Terry G. Westbrook            1/8/92                 -2-
                                                       
Walter G. Van Benthuysen     7/14/93                 -1-

Robert S. Thomason           11/13/96                -0-
                                                       
A. Stephen Diamond           11/13/96                -0-





                                  EXHIBIT 11

                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                                       
                STATEMENT RE COMPUTATION OF PER SHARE EARNINGS

                                                                     
                                                                     
                                                                
Calculation of Fully Diluted Earnings Per Share                         
                                                     Dec 31,   Dec 31,   Dec 31,
Dollars in Millions (Except Per Share Data)            1996      1995      1994
                                                                                
Income  Before  Cumulative Effect of  Accounting 
  Change                                             $247.9    $724.0    $193.1
                                                                                
Less:  Adjustments attributable to conversion of                                
  ESOP Convertible Preferred Stock                     (0.8)     (1.0)     (1.3)
                                                                                
Income Before Cumulative Effect of Accounting                                   
  Change Used for Fully Diluted Calculation           247.1     723.0     191.8
                                                                                
Cumulative Effect of Accounting Change - net of tax      --        --      (4.1)

Net Income Used for Fully Diluted Calculation        $247.1    $723.0    $187.7
                                                                                
Shares in Thousands                                                             
                                                                                
Average Number of Common Shares Outstanding         135,466   134,149   133,709
                                                                                
Plus Dilutive Securities:                                                       
                                                                                
    Stock Options                                     1,276     1,309     1,703
                                                                                
    ESOP Convertible Preferred Stock                  2,441     2,586     2,659
                                                                                
Average Shares Outstanding Used for Fully                                       
  Diluted Calculation                               139,183   138,044   138,071
                                                                                
Fully Diluted Earnings Per Share Before                                         
  Cumulative Effect of Accounting Change             $ 1.78    $ 5.23    $ 1.39
                                                                                
Fully Diluted Cumulative Effect of Accounting                                   
  Change                                                 --        --     (0.03)
                                                                                
Fully Diluted Earnings Per Share                     $ 1.78    $ 5.23    $ 1.36




                                  EXHIBIT 12

                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                                       
               COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES


(Dollars in Millions)                                       Year Ended
                                                  Dec. 31, 1996   Dec. 31, 1995
                                                 
Earnings:                                                    
  Income Before Income Taxes                           $415.6        $1,220.5
  Add Fixed Charges - net of capitalized interest       118.2           147.3

    Earnings                                           $533.8        $1,367.8
                                                             
                                                             
Fixed Charges                                                
  Interest on Indebtedness                             $112.3        $  139.5
  Portion of rents representative of the                      
    interest factor                                      12.1            12.1
  Fixed Charges                                        $124.4        $  151.6
                                                             
Ratio of Earnings to Fixed Charges (a)                   4.29            9.02
                                                             
                                                             


(a)  For purposes of computing the ratio of earnings to fixed charges, earnings
represent pretax income from continuing operations plus fixed charges  (net  of
capitalized  interest).  Fixed charges represent interest (whether expensed  or
capitalized)  and one-third (the portion deemed representative of the  interest
factor) of rents.


Exhibit 13

Management's Discussion and Analysis


Operating Results

The   following  discussion  addresses  the  operating  results  and  financial
condition of the Company for the year ended December 31, 1996, which represents
the  first  full calendar year since the Company changed from a June 30  fiscal
year.  Previously reported amounts have been restated to conform to the current
presentation.  The comparisons of 1996 operations to those of 1995, and of 1995
to  1994  are affected by the significant changes the Company has made  in  its
portfolio of businesses during these years.  As a result of these changes,
comparative  results are more difficult to analyze.  To aid in the analysis  of
operating results, this discussion will address the financial results as 
reported,  then note  the  impact of divested businesses where applicable, and 
finally,  review the  results of the ongoing businesses by industry segment.  
See Note 2 to the Consolidated  Financial  Statements for further discussion of
the Company's acquisition and divestiture activities.
  
The  following  tables  summarize the net sales and operating  results  of  the
Company for the years ended December 31, 1996 (current year), 1995 (prior year)
and 1994:

<TABLE>
<CAPTION>
                                                                                                                          
Net Sales                                                                                                        Dollars in Millions
Year Ended December 31                    1996                                  1995                                 1994
                      U.S. and                               U.S. and                             U.S. and                          
                      Canadian  International       Total    Canadian  International     Total    Canadian  International      Total
<S>                   <C>              <C>       <C>         <C>            <C>       <C>         <C>            <C>        <C>
Foods                 $2,559.2         $625.5    $3,184.7    $2,604.9       $  594.5  $3,199.4    $2,518.6       $  543.2   $3,061.8
Beverages              1,614.7          314.0     1,928.7     1,603.9          353.8   1,957.7       933.4          268.7    1,202.1
Ongoing Businesses     4,173.9          939.5     5,113.4     4,208.8          948.3   5,157.1     3,452.0          811.9    4,263.9
Divested Businesses       81.6            4.0        85.6       376.5          420.4     796.9       950.0          997.2    1,947.2
Total Company         $4,255.5         $943.5    $5,199.0    $4,585.3       $1,368.7  $5,954.0    $4,402.0       $1,809.1   $6,211.1
                                                                                                                                  
<CAPTION>

Operating Income (Loss)                                                                                         Dollars in Millions
Year Ended December 31                   1996                                   1995                                 1994
                      U.S. and                               U.S. and                             U.S. and                         
                      Canadian  International       Total    Canadian  International     Total    Canadian  International      Total
<S>                   <C>             <C>        <C>          <C>             <C>     <C>          <C>             <C>        <C>
Foods                 $  359.8        $   6.6    $  366.4     $ 260.2         $(22.7) $  237.5     $ 320.9         $ 50.2     $371.1
Beverages                 84.4          (29.7)       54.7        18.9          (58.0)    (39.1)       69.8          (29.1)      40.7
Ongoing Businesses       444.2          (23.1)      421.1       279.1          (80.7)    198.4       390.7           21.1      411.8
Gains on divestitures    133.6            2.8       136.4       604.2          566.6   1,170.8          --            9.8        9.8
Divested Businesses        7.9            0.5         8.4        29.7           16.1      45.8         1.9           62.9       64.8
                         141.5            3.3       144.8       633.9          582.7   1,216.6         1.9           72.7       74.6
Total Company         $  585.7        $ (19.8)   $  565.9     $ 913.0         $502.0  $1,415.0     $ 392.6         $ 93.8     $486.4

<FN>

Note:  Operating results include certain allocations of overhead expenses.
"Foods":  includes all food lines as well as the food service business.
"Beverages":   includes Gatorade thirst quencher sports beverages  and  Snapple
premium teas and fruit drinks.
"Ongoing  Businesses":   includes the net sales and  operating  income  of  all
Company businesses not reported as Divested Businesses (see below).
"Divested  Businesses":   1996 includes current year (through  the  divestiture
date)  net  sales and operating income for the U.S. and Canadian  frozen  foods
business  (July  1996)  and  Italian products business  (January  1996).   1995
includes prior year net sales and operating income for the following businesses
(through  their  respective divestiture dates):  U.S.  and  Canadian  pet  food
(March  1995), U.S. bean and chili (June 1995), European pet food (April 1995),
Mexican  chocolate (May 1995), Dutch honey (February 1995) and  the  businesses
divested in 1996.

1994 includes net sales and operating income for the year ended December  31,
1994 for businesses divested in 1995 and 1996.
"Gains  on  divestitures":  1996 includes pretax gains related to the following
divestitures:   U.S.  and Canadian frozen foods business ($133.6  million)  and
Italian  products business ($2.8 million).  1995 includes pretax gains  on  the
following divestitures:  U.S. and Canadian pet food ($513.0 million), U.S. bean
and  chili  ($91.2  million),  European  pet  food  ($487.2  million),  Mexican
chocolate  ($74.5  million)  and Dutch honey ($4.9  million).    1994  includes
pretax gains on the divestiture of a business in Venezuela ($9.8 million).

</FN>

</TABLE>

25


1996 Compared with 1995

Consolidated  net sales decreased 13 percent primarily due to  the  absence  of
divested  businesses  in the current year.  Divested businesses  accounted  for
$85.6 million and $796.9 million of sales in 1996 and 1995, respectively.  (See
"Divested  Businesses" footnote in the preceding tables.)  Sales  were  up  for
U.S.  Gatorade  thirst  quencher and hot cereals,  Canadian  and  International
Foods;   however, these increases were offset by declines in Snapple beverages,
ready-to-eat cereals (due to a June price reduction) and rice cakes, as well as
declines in less profitable sales in the food service coffee, Golden Grain  and
European  beverages  businesses.  With the exception of a ready-to-eat  cereals
price reduction, price changes did not have a significant impact on 1996 sales.

Consolidated  gross  profit margin was 46.0 percent in 1996  compared  to  44.7
percent  in 1995.  The gross profit margin increase is primarily due  to  lower
costs in the U.S. and Canadian Beverages business.

Selling, general and administrative (SG&A) expenses declined 16 percent, driven
by  an  18  percent decrease in advertising and merchandising  (A&M)  expenses.
$182.6  million  of  the decrease in A&M spending relates  to  the  absence  of
divested  businesses  in  the  current year. The  remaining  decrease  reflects
increased  efficiency in A&M spending in U.S. and Canadian Foods  and  Gatorade
thirst quencher businesses.  A&M expenses were 23.1 percent of sales, down from
24.6  percent in the prior year.  The Company intends to continue to  implement
changes  in  A&M  programs  in  an  effort  to  increase  the  efficiency   and
effectiveness of its sales efforts.

Consolidated  operating income of $565.9 million for the current year  included
$136.4 million in gains on divestitures.  Prior year operating income of  $1.42
billion  included  $1.17  billion in gains on  divestitures.   (See  "Gains  on
divestitures" footnote in the preceding tables.)  Operating income in 1996  and
1995  also included restructuring charges of $23.0 million and $117.3  million,
respectively.  Estimated savings from the 1996 restructuring actions are  about
$6  million annually beginning in 1997, of which approximately 90 percent  will
be  in  cash.  See Note 3 to the Consolidated Financial Statements for  further
discussion  on  restructuring charges.  Excluding the  gains  on  divestitures,
restructuring  charges and operating income from divested  businesses  in  both
years,  operating income of $444.1 million increased 41 percent from the  prior
year, reflecting improvement across the Foods and Beverages segments.

Net  financing  costs  (net  interest  expense  and  foreign  exchange  losses)
decreased  $25.5  million in the current year.  Debt  levels  declined  due  to
proceeds  from  the  1996 and 1995 divestitures, resulting  in  lower  interest
expense.

The  effective  tax rate in 1996 was 40.4 percent versus 40.7  percent  in  the
prior   year.    Excluding  the  impact  of  the  gains  on  divestitures   and
restructuring charges in both years, and a non-recurring foreign tax benefit of
$7.2  million in the current year, the effective tax rate was 41.0  percent  in
1996 versus 40.2 percent in 1995.

Industry Segment Operating Results

Foods  - U.S. and Canadian net sales declined 2 percent on flat volume.  During
1996  the  Company  implemented changes in the A&M programs  of  its  U.S.  and
Canadian  businesses with the intention of removing less profitable  promotions
from  its  merchandising  mix.   Operating  income  margins  expanded  both  in
businesses  with  volume increases, including hot cereals, Canadian  foods  and
granola bars, as well as those with volume declines, including Golden Grain and
food service, reflecting the success of these A&M program changes.  During 1996
the   rice   cakes  and  ready-to-eat  cereals  businesses  faced   significant
competitive issues which adversely affected sales.  Rice cakes volume  declined
due to increased competitive pressure in the low-fat snacks category.  In June,
the  Company  took price reductions averaging 15 percent on 87 percent  of  its
ready-to-eat  cereals brands.  These pricing actions, a response to  comparable
actions  taken by major competitors, resulted in significantly lower  ready-to-
eat sales and operating income in 1996 as compared to 1995.  The adverse affect
of  the price reductions on ready-to-eat cereals operating income was partially
mitigated  by  a 3 percent volume gain in ready-to-eat cereals.   International
sales  were up 5 percent while volume decreased 2 percent compared to the prior
year.   Price increases in the Latin American business, particularly in Brazil,
were  the  key  driver of the International sales gain.  Volume  declines  were
primarily in the Brazilian pasta and European foods businesses, which more than
offset  volume  gains in other foods businesses in Brazil and  Venezuela.   The
Brazilian pasta volume decline was due to competitive pricing pressures,  while
the decrease in European foods volume reflects the business realignment in that
region.

1996 operating income included $6.4 million of restructuring charges related to
U.S.  plant  consolidations.   1995  operating  income  included  restructuring
charges  of  $39.1 million and $31.3 million for cost-reduction and realignment
activities in the U.S. and Canadian and International businesses, respectively.
Excluding these charges, operating income increased $64.9 million or 21 percent
compared  to 1995.  U.S. and Canadian operating results excluding restructuring

26


charges  reflected  a  2.8 percentage-point improvement  in  operating  margin,
mainly  the result of A&M efficiency improvements.  The International operating
income  increase  from the prior year is primarily due to the absence  of  1995
restructuring  charges.  Improved profits in Europe were  offset  by  operating
income  declines  in Latin America, due to increased operating  losses  in  the
Brazilian pasta business.

Beverages  -  Net sales decreased 1 percent reflecting lower Snapple  beverages
volume,  which offset Gatorade thirst quencher volume gains.  U.S. and Canadian
sales  increased 1 percent while volume decreased 2 percent.  U.S. and Canadian
Gatorade  thirst quencher sales growth of 5 percent on a 4 percent volume  gain
was aided by successful new flavors and packaging and retail shelf space gains.
U.S.  and Canadian Snapple beverages sales were 8 percent below last year on  a
volume  decline of 11 percent.  A shift in the sales mix (Company-owned  versus
third-party  distribution) resulted in the disproportionate  sales  and  volume
changes.   Sales  results  trailed the prior year as  Snapple  beverages  never
gained necessary volume momentum early in the beverage season.  In addition,  a
mid-summer change in advertising and promotion tactics, which resulted in  over
$20  million  of  incremental marketing expenses, did not generate  anticipated
volume   gains.   The  sales  decline,  combined  with  higher  marketing   and
overhead expenses, increased U.S. Snapple beverages operating loss versus 1995.
International sales and volume decreased 11 percent primarily due to  decreases
in  European  Gatorade thirst quencher, reflecting 1995 restructuring  actions,
and declines in International Snapple beverages.

1996  operating income of the U.S. and Canadian business included restructuring
charges of $16.6 million related to the transition from a Company-owned Snapple
beverages  distributor  in  certain Texas markets to  a  third-party  beverages
distributor.   1995  total Beverages operating results  included  restructuring
charges  of $46.9 million for cost-reduction and realignment activities  and  a
$19.1  million inventory charge related to Snapple beverages.  In the U.S.  and
Canadian  business  an increase in gross margin was a key driver  of  operating
profitability   improvement.   Gross  margin  increased  3.6  percentage-points
primarily due to cost-reductions and other supply chain efficiency gains.   A&M
spending  was  lower  than  the  prior year with  significant  efficiencies  in
Gatorade thirst quencher A&M offsetting increases in Snapple beverages support.
The  improvement in International operating results was mainly due to  overhead
reductions, principally in Europe.


1995 Compared with 1994

Consolidated  net  sales decreased 4 percent primarily due  to  the  businesses
divested  in  1995.   Net sales from ongoing businesses  increased  21  percent
largely  due  to the inclusion of a full year of Snapple beverages  operations.
Snapple beverages contributed $610.3 million in sales in 1995 compared to $25.0
million in 1994.  Excluding Snapple beverages from the comparison, sales rose 7
percent  reflecting growth in the ongoing Foods and Beverages segments.   Price
increases  did  not significantly affect the comparison of 1995  and  1994  net
sales.
  
Significant changes in the Company's portfolio account for the decline in gross
profit margin from 49.7 percent in 1994 to 44.7 percent in 1995.  The inclusion
of  Snapple  beverages and an inventory charge of $19.1 million, pertaining  to
Snapple  beverages, contributed to the overall gross profit  margin  percentage
decline,  as did changes in the product mix and geographic segment mix  of  the
Foods businesses.

SG&A  expenses  were  8  percent lower than 1994 due mainly  to  a  13  percent
decrease in A&M spending.  The Company spent $204.8 million in 1995 and  $531.1
million  in  1994  on A&M to support businesses that have been  divested.   For
ongoing businesses, A&M expenses were 24.4 percent and 27.1 percent of sales in
1995 and 1994, respectively.

1995  consolidated  operating income increased over  $900  million  from  1994,
largely  driven  by gains on divestitures of $1.17 billion in 1995.   Operating
income  from  ongoing businesses declined in 1995 mainly  due  to  lower  gross
profit  margin  in the Foods segment and the Snapple beverages operating  loss.
Restructuring  charges of $117.3 million in 1995 were down  $1.1  million  from
1994;   $45.8  million of the 1994 restructuring charges pertained to  Divested
businesses.

Net  financing  costs  (net  interest  expense  and  foreign  exchange  losses)
increased by $28.3 million in 1995 to $133.8 million.  Higher interest expense,
resulting  from  borrowings  related to the Company's  1994  acquisitions,  was
partly offset by lower foreign exchange losses.

The  effective tax rate in 1995 was 40.7 percent versus 39.7 percent  in  1994.
Excluding the impact of the gains on divestitures and restructuring charges  in
1995   and   1994,  the  effective  tax  rates  were  40.2  and  40.1  percent,
respectively.


Industry Segment Operating Results

Foods - 1995 net sales increased 4 percent from 1994, with higher sales in both
the  U.S.  and Canadian and International businesses.  U.S. and Canadian  sales
rose  3  percent on a volume gain of 2 percent, driven by growth in grain-based
snacks,  Canadian foods, food service and Golden Grain, which more than  offset
declines  in  ready-to-eat and hot cereals.  Hot cereals 1995 sales performance
was  adversely  affected by increased competition from private-label  products.

27


International  sales  and  volume  increases  of  9  percent  and  31  percent,
respectively, reflect the overall changes made in the International  portfolio,
most notably the November 1994 acquisition of the Brazilian pasta business.

U.S. and Canadian operating income was down 19 percent, almost entirely due  to
a  decline  in gross profit margin primarily driven by a change in the  mix  of
products  sold, principally lower sales of hot and ready-to-eat cereals.   1995
operating  income  of  U.S.  and  Canadian  Foods  included  $39.1  million  of
restructuring  charges  related to cost-reduction and  realignment  activities.
1995  restructuring  charges  were $23.6 million  lower  than  1994,  with  the
decrease  in charges offset by higher overhead expenses in 1995.  International
1995  operating   results were adversely affected by restructuring  charges  of
$31.3  million  related to business realignment (compared to  $5.3  million  in
1994)  and operating losses of the Brazilian pasta business.  Reduced inflation
and  currency  changes  in  Brazil also contributed  to  the  operating  income
decline,  although lower net financing costs in that country more  than  offset
the decline.

Beverages  - The comparison of 1995 and 1994 operating results of the Beverages
segment  is significantly affected by the December 1994 acquisition of  Snapple
beverages.  1995 net sales increased 63 percent, reflecting the first full year
of  Snapple beverages sales.  U.S. and Canadian sales increased $670.5  million
with  $539.1 million of the increase due to Snapple beverages and the remaining
growth  driven  by Gatorade thirst quencher.  New packaging,  new  flavors  and
favorable weather conditions all contributed to the U.S. and Canadian  Gatorade
thirst  quencher's 15 percent sales increase on a 13 percent volume gain.   The
International  sales gain of 32 percent reflects the significant  changes  made
across  the  Company's  International businesses to  pursue  opportunities  for
growth  in  the  Latin  America and Asia/Pacific  regions.   Excluding  Snapple
beverages,  International sales grew 15 percent in 1995, with growth  in  Latin
America and Asia/Pacific regions more than offsetting lower sales in Europe.

The  U.S.  and Canadian Beverages 1995 operating income declined $50.9  million
from  1994,  with  the  Snapple beverages operating loss more  than  offsetting
Gatorade  thirst  quencher operating income increases.  The  Snapple  beverages
1995  operating loss included a restructuring charge of $24.4 million to reduce
excess contract manufacturing capacity and an inventory charge of $19.1 million
for  excess  and obsolete ingredients, labels, packaging and finished  product.
Operating income for Gatorade thirst quencher in the U.S. and Canadian
business increased significantly over 1994 driven by sales growth and lower A&M
spending.  U.S. and Canadian cost-reduction and realignment activities resulted
in  $8.0 million of restructuring charges in 1995, a $3.6 million increase from
1994.   The  International operating loss increased in 1995 driven by  a  $14.5
million  restructuring  charge for realignment activities  in  Gatorade  thirst
quencher, mainly in Europe, and underwriting of expansion in the Latin  America
and Asia/Pacific regions.


Liquidity and Capital Resources

Net  cash  provided  by operating activities was $410.4  million  in  1996,  an
increase of $3.3 million compared to 1995, reflecting improvements in operating
profitability.  Net cash provided by operating activities in 1995 and 1994  was
$407.1  million and $415.8 million, respectively.  Operating cash flow in  1995
was  adversely impacted by lower gross margins in 1995 compared to 1994  and  a
decrease  in  current  liabilities that reflected the  reduction  of  1994  tax
liabilities  related to divestiture gains and payments related to restructuring
liabilities.

Capital expenditures were $242.7 million, $301.2 million and $218.5 million for
1996,  1995  and  1994,  respectively. Capital  expenditures  are  expected  to
continue  at  about the current rate in 1997, as the Company plans to  continue
its expansion of production capacity for beverages and grain-based products  in
the  United  States and China. Additional capital expenditures are  planned  to
support  efforts  to  reduce supply chain costs and improve  manufacturing  and
distribution  efficiencies.   The  Company  expects  that  its  future  capital
expenditures  and  cash  dividends  will be financed  through  cash  flow  from
operating activities.

Proceeds  from business divestitures and asset dispositions during  1996,  1995
and  1994  were $174.4 million, $1.28 billion and $13.2 million,  net  of  tax,
respectively.   Net  cash outlays related to business acquisitions  were  $57.3
million  in 1995 and $1.83 billion in 1994.  The proceeds of the 1995  business
divestitures were used to reduce commercial paper borrowings secured in 1994 to
finance  the  Snapple  beverages acquisition.   Cash  provided  from  the  1996
divestitures was primarily used to further reduce short-term debt.

Financing activities used cash of $331.3 million and $1.34 billion in 1996  and
1995,  respectively,  primarily  reflecting the  use  of  business  divestiture
proceeds to reduce short-term debt.  Net cash of $1.64 billion was provided  by
the  Company's  1994  financing activities, principally  the  commercial  paper
borrowings  used to finance the Snapple beverages acquisition.  Short-term  and
long-term  debt  (total  debt) as of December 31, 1996  was  $1.56  billion,  a
decrease of $202.2 million from December 31, 1995.  Total debt at December  31,
1994  was $2.96 billion.  The total debt-to-total capitalization ratio was 55.6
percent, 61.7 percent and 86.3 percent as of December 31, 1996, 1995 and  1994,
respectively.

28


The  Company  reduced  the level of its revolving credit facilities  by  $300.0
million  during the second quarter and an additional $300.0 million during  the
fourth  quarter  of  1996.  The  Company now  has  a  $900.0  million  annually
extendible  five-year revolving credit facility.  Credit facilities secured  by
the  Company have dramatically decreased over the last two years as  commercial
paper  borrowings  supported by the revolving credit facilities  were  reduced.
The  Company's levels of revolving credit facilities at December 31,  1995  and
1994 were $1.5 billion and $2.4 billion, respectively.

Following  the  announcement  by the Company in  June  1996  that  the  Snapple
beverages business would operate at a level significantly below break-even  for
the  year  and that price reductions in the ready-to-eat cereal category  would
negatively impact 1996 results, the credit rating agencies announced that  they
would  review  the  status of the Company's debt ratings.   In  late  1996  the
Company's  long-term  debt  ratings were downgraded and  its  commercial  paper
ratings  were  affirmed.   The Company's long-term debt  and  commercial  paper
ratings  had been previously downgraded early in 1995 by Moody's and  early  in
1996 by Standard & Poor's and Fitch.  The Company's current debt and commercial
paper ratings are as follows:  Standard & Poor's (BBB+ and A2); Fitch (BBB  and
F2); and Moody's (Baa1 and P2).

The  Company  utilizes derivative financial instruments to  hedge  exposure  to
foreign  currency  fluctuations.  The majority of the  Company's  international
business  is  currently in Latin American countries, principally Brazil,  where
hedging  markets  are  rapidly evolving but are not  yet  as  developed  or  as
efficient as the traditional foreign exchange markets.  The Company's  exposure
to  European foreign currency changes has been significantly reduced due to the
divestiture  of  the European pet food and Italian products  businesses.    The
Company intends to continue to use foreign currency hedge instruments to reduce
the  risk that the U.S. dollar value of cash flows from foreign operations will
decrease  as exchange rates fluctuate.  Additional information on the Company's
hedging activities is in Note 7 to the Consolidated Financial Statements.


Current Accounting Changes

In  October  1995,  the  Financial Accounting  Standards  Board  (FASB)  issued
Statement   #123,  "Accounting  for  Stock-Based  Compensation."  The   Company
implemented  the  disclosure  provisions of this Statement  in  1996,  and  has
decided that it will not recognize the expense related to stock options in  the
financial statements.  See Note 10 to the Consolidated Financial Statements for
further discussion.


Cautionary Statement on Forward-Looking Statements
                                       
Forward-looking statements, within the meaning of Section 21E of the Securities
and  Exchange Act of 1934, are made throughout this Management's Discussion and
Analysis.   The  Company's  results may differ materially  from  those  in  the
forward-looking   statements.   Forward-looking   statements   are   based   on
management's current views and assumptions, and involve risks and uncertainties
that  could  significantly  affect expected results.   For  example,  operating
results  may  be affected by external factors such as:  actions of competitors;
changes   in   laws   and  regulations,  including  changes   in   governmental
interpretations  of  regulations and changes in accounting standards;  customer
demand;   effectiveness   of  spending  or  programs;  distributor   relations;
fluctuations  in  the  cost  and availability of supply  chain  resources;  and
foreign economic conditions, including currency rate fluctuations.

The  Company  has evaluated the recoverability of Snapple beverages  long-lived
assets  as of December 31, 1996 pursuant to FASB Statement #121.  Although  the
Company's  latest  evaluation  of  recoverability  has  not  resulted  in   the
recognition of an impairment loss, given the disappointing performance  of  the
business,   management   expects  to  update  its   assessment   during   1997.
Accordingly,  the Company's estimate of undiscounted future cash  flows  to  be
generated  by Snapple beverages could change in the near term.  A  change  that
results  in  recognition  of an impairment loss would require  the  Company  to
reduce  the carrying value of Snapple beverages to fair market value, which  is
significantly  below the current carrying value of the long-lived  assets.  The
carrying  value  of  Snapple beverages long-lived assets, including  intangible
assets, as of December 31, 1996 was $1.7 billion.

For  the  U.S. ready-to-eat cereals business, returning the business to  higher
profit  levels  will  largely  depend on the competitive  environment  and  the
Company's achievement of greater levels of efficiency and effectiveness in  A&M
and overhead spending.

The  reduction of future operating losses of the Brazilian pasta business  will
depend  on  the  competitive and commodity environments.  The Company  will  be
reviewing strategies relative to this business during the first half of 1997.

29


<TABLE>
<CAPTION>

Five-Year                     Year Ended December 31                            1996        1995      1994       1993       1992 
Selected Financial Data       Operating Results(a)(b)(c)(d)(e)(f)(g)                              
                              <S>                                          <C>         <C>        <C>        <C>       <C>
                              Net sales                                    $ 5,199.0   $ 5,954.0  $6,211.1   $5,791.9  $ 5,704.7
                              Gross profit                                   2,391.5     2,659.6   3,088.4    2,920.0    2,841.1
                              Income before income taxes and cumulative                                               
                                effect of accounting changes                   415.6     1,220.5     320.4      495.0      465.3
                              Provision for income taxes                       167.7       496.5     127.3      190.4      188.4
                              Income before cumulative effect of                                                           
                                accounting changes                             247.9       724.0     193.1      304.6      276.9
                              Cumulative effect of accounting                                                         
                                changes - net of tax                              --          --      (4.1)        --     (115.5)
                              Net income                                   $   247.9   $   724.0  $  189.0   $  304.6  $   161.4
                              Per common share:                                                                          
                                Income before cumulative effect                                                               
                                   of accounting changes                   $    1.80   $    5.39  $   1.41   $   2.14  $    1.85
                                Cumulative effect of accounting changes           --          --     (0.03)        --      (0.79)
                                Net income                                 $    1.80   $    5.39  $   1.38   $   2.14  $    1.06
                              Dividends declared:                                                                        
                                Common stock                               $   153.3   $   150.8  $  145.8   $  138.2  $   131.8
                                Per common share                           $    1.14   $    1.14  $   1.10   $   1.01  $    0.91
                                Convertible preferred and redeemable                                                     
                                   preference stock                        $     3.7   $     4.0  $    4.0   $    4.1  $     4.2
                              Average number of common shares                                                              
                                   outstanding (in thousands)                135,466     134,149   133,709    139,833    146,135
                <FN>
                (a) 1996 operating results include pretax restructuring charges of $23.0 million, or $.14 per share, and pretax 
                gains of $136.4 million, or $.60 per share, for business divestitures. 
                (b) 1995 operating results include pretax restructuring charges of $117.3 million, or $.53 per share, and pretax 
                gains of $1.17 billion, or $5.20 per share, for business divestitures.  
                (c) 1994 operating results include pretax restructuring charges of $118.4 million, or $.55 per share, and a pretax 
                gain of $9.8 million, or $.07 per share, for a business divestiture.
                (d) See Notes 2 and 3 to the consolidated financial statements for further discussion of 1994 through 1996 gains on
                divestitures and restructuring charges.
                (e) See Note 13 to the consolidated financial statements for discussion of the 1994 cumulative effect of accounting
                change.
                (f) Per share data reflect the 1994 two-for-one stock split-up.
                (g) 1992 cumulative effect of accounting changes includes an after-tax charge of $125.4 million for the adoption of
                FASB Statement #106 and a $9.9 million tax benefit for the adoption of FASB Statement #109.
                </FN>


30
                                        
<CAPTION>
                                                                                   Dollars in Millions (Except Per Share Data)
                   Year Ended December 31                               1996         1995         1994        1993        1992
                   Financial Statistics                                                                              
                   <S>                                              <C>         <C>          <C>          <C>         <C>
                   Current ratio                                         0.7          0.6          0.5         0.9         1.2
                   Working capital                                  $ (465.0)    $ (621.6)   $(1,616.9)   $  (89.4)   $  177.6
                   Property, plant and equipment - net              $1,200.7     $1,167.8    $ 1,333.1    $1,222.0    $1,217.2
                   Depreciation expense                             $  119.1     $  115.3    $   133.1    $  132.3    $  131.7
                   Total assets                                     $4,394.4     $4,620.4    $ 5,061.1    $2,805.2    $2,783.2
                   Long-term debt                                   $  993.5     $1,051.8    $ 1,025.9    $  708.4    $  673.8
                   Convertible preferred stock (net of                                                                  
                     deferred compensation) and redeemable                                                              
                     preference stock                               $   19.0     $   17.7    $    17.0    $   13.1    $    9.5
                   Common shareholders' equity                      $1,229.9     $1,079.3    $   452.7    $  437.4    $  780.0
                   Net cash provided by operating activities        $  410.4     $  407.1    $   415.8    $  506.6    $  503.7
                   Operating return on assets (a)                      13.3%        30.9%        13.1%       24.0%       21.9%
                   Gross profit as a percentage of sales               46.0%        44.7%        49.7%       50.4%       49.8%
                   Advertising and merchandising as a                                                                
                     percentage of sales                               23.1%        24.6%        27.2%       25.9%       25.6%
                   Income before cumulative effect of                                                                   
                     accounting changes as a percentage of sales        4.8%        12.2%         3.1%        5.3%        4.9%
                   Total debt-to-total capitalization ratio (b)        55.6%        61.7%        86.3%       69.9%       49.6%
                   Common dividends as a percentage of                                                                  
                     income available for common shares                                                                
                     (excluding cumulative effect of                                                                   
                     accounting changes)                               63.3%        21.2%        78.0%       47.2%       49.2%
                   Number of common shareholders                      29,690       30,353       28,142      28,237      33,721
                   Number of employees worldwide                      14,800       16,100       20,753      20,207      20,792
                   Market price range of common stock:                                                                  
                     High (c)                                        $39 1/2      $37 1/2      $42 1/2    $38  1/2    $37 3/16
                     Low  (c)                                        $30 3/8      $30 1/4      $29 3/4    $30 3/16    $25  1/8
                   
                   <FN>                     
                   (a) Operating income divided by average identifiable assets of the consolidated total (excluding corporate).
                   (b) Total debt divided by total debt plus total shareholders' equity including convertible preferred stock 
                   (net of deferred  compensation) and redeemable  preference stock.
                   (c) Per share data reflect the 1994 two-for-one stock split-up.
                   </FN>                     
                   
31


</TABLE>

The Quaker Oats Company and Subsidiaries

<TABLE>
<CAPTION>

Eleven-Year                                                                                 Transition        Fiscal
Selected Financial Data                                                     Year Ended    Period Ended   Years Ended
                                                                           December 31     December 31       June 30
                                                                                  1996            1995          1995
                Operating Results(a)(b)(c)(d)(e)(f)(g)(h)(i)(j)                                                  
                <S>                                                           <C>             <C>           <C>
                Net sales                                                     $5,199.0        $2,733.1      $6,365.2
                Gross profit                                                   2,391.5         1,203.8       2,983.7
                Income from continuing operations before income taxes                                 
                  and cumulative effect of accounting changes                    415.6            25.6       1,359.9              
                Provision for income taxes                                       167.7            11.9         553.8
                Income from continuing operations before cumulative                                  
                  effect of accounting changes                                   247.9            13.7         806.1
                (Loss) income from discontinued operations - net of tax             --              --            --
                Income from the disposal of discontinued operations - net of tax    --              --            --
                Cumulative effect of accounting changes - net of tax                --              --          (4.1)
                Net income                                                    $  247.9        $   13.7      $  802.0
                                            
                Per common share:                                                          
                  Income from continuing operations before cumulative effect                                        
                    of accounting changes                                     $   1.80        $   0.09      $   6.00
                  (Loss) income from discontinued operations                        --              --            --
                  Income from the disposal of discontinued operations               --              --            -- 
                  Cumulative effect of accounting changes                           --              --         (0.03)
                  Net income                                                  $   1.80        $   0.09      $   5.97
                                                                                           
                Dividends declared:                                                        
                  Common stock                                                $  153.3        $   75.7      $  150.8
                  Per common share                                            $   1.14        $   0.57      $   1.14
                  Convertible preferred and redeemable preference stock       $    3.7        $    2.0      $    4.0
                Average number of common shares outstanding (in thousands)     135,466         134,355       133,763
               
              <FN>      
        
              (a)  1996 operating results include pretax restructuring charges
              of $23.0 million, or $.14 per share, and pretax gains of $136.4
              million, or $.60 per share, for business divestitures.
              (b)  1995 transition period reflects only six months of operating
              results.
              (c)  1995 transition period operating results include pretax
              restructuring charges of $40.8 million, or $.18 per share.
              (d)  Fiscal 1995 operating results include pretax restructuring
              charges of $76.5 million, or $.35 per share, and pretax gains of
              $1.17 billion, or $5.20 per share, for business divestitures.

              </FN>

32


<CAPTION>

                                                                                  Dollars in Millions (Except Per Share Data)


    1994       1993           1992           1991          1990           1989           1988           1987           1986
<C>        <C>         <C>         <C>        <C>         <C>        <C>        <C>            <C>    
$5,955.0   $5,730.6    $5,576.4    $5,491.2   $5,030.6    $4,879.4   $4,508.0   $3,823.9       $2,968.6
 3,028.8    2,860.6     2,745.3     2,652.7    2,350.3     2,229.0    2,114.6    1,750.7        1,298.7
                                                                                                                   
   378.7      467.6       421.5       411.5      382.4       239.1      314.6      295.9          255.8
   147.2      180.8       173.9       175.7      153.5        90.2      118.1      141.3          113.4
                                                                                                                  
   231.5      286.8       247.6       235.8      228.9       148.9      196.5      154.6          142.4
      --         --          --       (30.0)     (59.9)       54.1       59.2       33.5           37.2
      --         --          --          --         --          --         --       55.8             --
      --     (115.5)         --          --         --          --         --         --             --
$  231.5   $  171.3    $  247.6    $  205.8   $  169.0    $  203.0   $  255.7   $  243.9       $  179.6
                                                                                                                       
                                                                                                                       
$   1.68   $   1.96    $   1.63    $   1.53   $   1.47    $   0.94   $   1.23   $   0.98       $   0.89
      --         --          --       (0.20)     (0.40)       0.34       0.37       0.22           0.23
      --         --          --          --         --          --         --       0.35             --
      --      (0.79)         --          --         --          --         --         --             --  
$   1.68   $   1.17    $   1.63    $   1.33   $   1.07    $   1.28   $   1.60   $   1.55       $   1.12
                                                                                                                       
                                                                                                                        
$  140.6   $  136.1    $  128.6    $  118.7   $  106.9    $   95.2   $   79.9   $   63.2       $   55.3
$   1.06   $   0.96    $   0.86    $   0.78   $   0.70    $   0.60   $   0.50   $   0.40       $   0.35
$    4.0   $    4.2    $    4.2    $    4.3   $    3.6          --         --         --       $    2.3
 135,236    143,948     149,762     151,808    153,074     158,614    159,670    157,624        158,120
  
<FN>

(e)  Fiscal  1994 operating results include pretax restructuring  charges  of
$118.4  million, or $.55 per share, and a pretax gain of $9.8 million, or  $.07
per share, for a business divestiture.
(f)  See  Notes 2 and 3 to the consolidated financial statements  for further
discussion  of  1994  through  1996  gains on  divestitures  and  restructuring
charges.
(g)  See  Note 13 to the consolidated financial statements for discussion  of
fiscal 1995 cumulative effect of accounting change.
(h)  Fiscal 1993 cumulative effect of accounting changes includes  an  after-
tax charge of $125.4 million for the adoption of FASB Statement #106
and a $9.9 million tax benefit for the adoption of FASB Statement #109.
(i)Fiscal  1989 operating results include pretax restructuring  charges  of
$124.3 million, or $.50 per share, for plant consolidations and
overhead  reductions  and a pretax charge of $25.6  million,  or  $.10  per
share, for a change to the LIFO  method of accounting for the majority
of U.S. Foods and Beverages inventories.
(j)  Per  share data and average number of common shares outstanding  reflect
the fiscal 1995 two-for-one stock split-up.

</FN>

33


The Quaker Oats Company and Subsidiaries

<CAPTION>
                                                       
Eleven-Year                                                                                   Transition     Fiscal Years
Selected Financial Data                                                      Year Ended     Period Ended            Ended
                                                                            December 31      December 31          June 30
                                                                                   1996             1995             1995
                     Financial Statistics(a)(b)(c)                                                     
                     <S>                                                       <C>              <C>              <C>
                     Current ratio                                                  0.7              0.6              0.7
                     Working capital                                           $ (465.0)        $ (621.6)        $ (496.3)
                     Property, plant and equipment - net                       $1,200.7         $1,167.8         $1,113.4
                     Depreciation expense                                      $  119.1         $   59.2         $  125.4
                     Total assets                                              $4,394.4         $4,620.4         $4,826.9
                     Long-term debt                                            $  993.5         $1,051.8         $1,103.1
                     Convertible preferred stock (net of deferred                                   
                       compensation) and redeemable preference stock           $   19.0         $   17.7         $   18.8
                     Common shareholders' equity                               $1,229.9         $1,079.3         $1,128.8
                     Net cash provided by operating activities                 $  410.4         $   84.3         $  475.5
                     Operating return on assets (d)                               13.3%             2.4%            42.3%
                     Gross profit as a percentage of sales                        46.0%            44.0%            46.9%
                     Advertising and merchandising as a percentage of sales       23.1%            24.1%            26.3%
                     Income from continuing operations before cumulative                                             
                       effect of accounting changes as a percentage of sales       4.8%             0.5%            12.7%
                     Total debt-to-total capitalization ratio (e)                 55.6%            61.7%            59.0%
                     Common dividends as a percentage of income available                                   
                       for common shares (excluding cumulative                                    
                       effect of accounting changes)                              63.3%           633.3%            19.0%
                     Number of common shareholders                               29,690           30,353           29,148
                     Number of employees worldwide                               14,800           16,100           17,300
                     Market price range of common stock:                                       
                       High (f)                                                 $39 1/2          $37 3/8          $42 1/2
                       Low (f)                                                  $30 3/8          $30 3/4          $29 3/4
                   
                   <FN>

                   (a)   Income-related  statistics  exclude  the  results   of
                   businesses  reported  as discontinued  operations.   Balance
                   sheet  amounts and related statistics have not been restated
                   for  discontinued  operations, other than Fisher-Price,  due
                   to materiality.
                   (b)  1995  transition period reflects  only  six  months  of
                   results.
                   (c)  Effective fiscal 1991, common shareholders' equity  and
                   number  of  employees worldwide were reduced as a result  of
                   the Fisher-Price spin-off.

                   </FN>
34


<CAPTION>
                                                                                     Dollars in Millions (Except Per Share Data)



     1994            1993            1992            1991           1990           1989          1988           1987            1986
 <C>             <C>             <C>             <C>            <C>            <C>           <C>            <C>             <C>
      1.0             1.0             1.2             1.3            1.3            1.8           1.4            1.4             1.4
 $   (5.5)       $  (37.5)       $  168.7        $  317.8       $  342.8       $  695.8      $  417.5       $  507.9        $  296.8
 $1,214.2        $1,228.2        $1,273.3        $1,232.7       $1,154.1       $  959.6      $  922.5       $  898.6        $  691.0
 $  133.3        $  129.9        $  129.7        $  125.2       $  103.5       $   94.2      $   88.3       $   81.6        $   59.1
 $3,043.3        $2,815.9        $3,039.9        $3,060.5       $3,377.4       $3,125.9      $2,886.1       $3,136.5        $1,944.5
 $  759.5        $  632.6        $  688.7        $  701.2       $  740.3       $  766.8      $  299.1       $  527.7        $  160.9
               
 $   15.3        $   11.4        $    7.9        $    4.8       $    1.8             --            --             --              --
 $  445.8        $  551.1        $  842.1        $  901.0       $1,017.5       $1,137.1      $1,251.1       $1,087.5        $  831.7
 $  450.8        $  558.2        $  581.3        $  543.2       $  460.0       $  408.3      $  320.8       $  375.1        $  266.9
    19.9%           21.1%           18.9%           18.8%          20.4%          14.4%         18.3%          22.1%           25.8%
    50.9%           49.9%           49.2%           48.3%          46.7%          45.7%         46.9%          45.8%           43.7%
    26.6%           25.7%           26.0%           25.6%          23.8%          23.4%         24.9%          22.9%           21.7%
                                                                                                                        
     3.9%            5.0%            4.4%            4.3%           4.6%           3.1%          4.4%           4.0%            4.8%
    68.8%           59.0%           48.7%           47.4%          52.3%          44.2%         33.8%          50.2%           35.7%
                                                                                                                        
                                                                                                                        
    63.1%           48.9%           52.9%           58.9%          65.1%          46.9%         31.3%          25.9%           31.2%
   28,197          33,154          33,580          33,603         33,859         34,347        34,231         32,358          27,068
   20,000          20,200          21,100          20,900         28,200         31,700        31,300         30,800          29,500
                                                                                                                        
 $41             $ 38 1/2        $ 37 7/8        $32 7/16       $34 7/16       $ 33 1/8      $28 11/16      $28 13/16       $ 19 7/8
 $30 15/16       $28 1/16        $ 25 1/8        $ 20 7/8       $22 9/16       $21 5/16      $ 15 1/2       $16 5/16        $ 11 3/4
 
 <FN>

 (d)   Operating  income  divided  by  average  identifiable  assets   of   the
 consolidated total (excluding corporate).
 (e)  Total  debt  divided  by  total  debt  plus  total  shareholders'  equity
 including  convertible  preferred stock (net  of  deferred  compensation)  and
 redeemable preference stock.
 (f) Per share data reflect the fiscal 1995 two-for-one stock split-up.


35

 </FN>
</TABLE>



The Quaker Oats Company and Subsidiaries
<TABLE>
<CAPTION>

                                                                   Dollars in Millions (Except Per Share Data)
Consolidated              Year Ended December 31                                1996         1995         1994
Statements of Income      
                          <S>                                               <C>         <C>           <C>
                          Net Sales                                         $5,199.0    $ 5,954.0     $6,211.1
                          Cost of goods sold                                 2,807.5      3,294.4      3,122.7
                          Gross profit                                       2,391.5      2,659.6      3,088.4
                          Selling, general and administrative expenses       1,981.0      2,358.8      2,553.9
                          Gains on divestitures and restructuring 
                            charges - net                                     (113.4)    (1,053.5)       108.6
                          Interest expense                                     106.8        131.6        101.5
                          Interest income                                       (7.4)        (6.2)        (9.0)
                          Foreign exchange loss - net                            8.9          8.4         13.0
                          Income Before Income Taxes and Cumulative Effect                                      
                            of Accounting Change                               415.6      1,220.5        320.4
                          Provision for income taxes                           167.7        496.5        127.3
                          Income Before Cumulative Effect of Accounting        
                            Change                                             247.9        724.0        193.1
                          Cumulative effect of accounting change - net of              
                            tax                                                   --           --         (4.1)
                          Net Income                                           247.9        724.0        189.0
                          Preferred dividends - net of tax                       3.7          4.0          4.0
                          Net Income Available for Common                   $  244.2    $   720.0     $  185.0
                          Per Common Share:                                                                     
                            Income Before Cumulative Effect of Accounting 
                              Change                                        $   1.80    $    5.39     $   1.41
                            Cumulative effect of accounting change                --           --        (0.03)
                            Net Income                                      $   1.80    $    5.39     $   1.38
                            Dividends declared                              $   1.14    $    1.14     $   1.10
                          Average Number of Common Shares Outstanding 
                            (in thousands)                                   135,466      134,149      133,709
                                        
                       
                       See accompanying notes to the consolidated financial statements.



36
                                                                     

<CAPTION>
                                                                                                Dollars in Millions
Consolidated                  Year Ended December 31                              1996          1995           1994
Statements of Cash Flows      Cash Flows from Operating Activities:
                                <S>                                            <C>         <C>            <C>
                                Net income                                     $ 247.9     $   724.0      $   189.0
                                Adjustments to reconcile net                                      
                                 income to net cash provided by 
                                 operating activities:
                                   Cumulative effect of accounting change           --            --            4.1
                                   Depreciation and amortization                 200.6         204.0          173.0
                                   Deferred income taxes                          14.3          22.5          (20.5)
                                   Gains on divestitures - net                                     
                                     of tax of $54.6, $476.2 and $1.0  
                                     in 1996, 1995 and 1994, respectively        (81.8)       (694.6)          (8.8)
                                   Restructuring charges                          23.0         117.3          118.4
                                   Loss on disposition of property 
                                     and equipment                                29.0          27.4           12.2
                                   Decrease (increase) in trade accounts 
                                     receivable                                   62.6          43.7          (94.3)
                                   Decrease (increase) in inventories             19.6          44.8          (92.4)
                                   Decrease (increase) in other current      
                                     assets                                       65.1         (76.0)         (27.4)
                                   (Decrease) increase in trade accounts  
                                     payable                                     (53.7)         49.8           11.3
                                   (Decrease) increase in other current 
                                     liabilities                                (164.2)       (117.0)          81.8
                                   Change in deferred compensation                21.5          21.4           16.7
                                   Other items                                    26.5          39.8           52.7
                                   Net Cash Provided by Operating Activities     410.4         407.1          415.8
                                   
                              Cash Flows from Investing Activities:            
                                Additions to property, plant    
                                  and equipment                                 (242.7)       (301.2)        (218.5)
                                Business acquisitions                               --         (57.3)      (1,833.9)
                                Business divestitures - net of tax of 
                                  $54.6, $476.2 and $1.0 in 1996, 1995 and
                                  1994, respectively - and asset dispositions    174.4       1,278.7           13.2
                                Change in other assets                             0.2           4.2           (2.5)
                                  Net Cash (Used in) Provided  
                                    by Investing Activities                      (68.1)        924.4       (2,041.7)
                                  
                              Cash Flows from Financing Activities:       
                                Cash dividends                                  (157.0)       (154.8)        (149.8)
                                Change in short-term debt                       (124.5)     (1,243.5)       1,520.3
                                Proceeds from long-term debt                       2.4         212.6           77.9
                                Reduction of long-term debt                      (77.7)        (60.0)         (87.5)
                                Proceeds from short-term debt       
                                  to be refinanced                                  --        (112.0)         300.0
                                Issuance of common treasury stock                 31.0          20.4           20.8
                                Repurchases of common stock                         --            --          (44.7)
                                Repurchases of preferred stock                    (5.5)         (5.7)          (1.5)
                                  Net Cash (Used in) Provided  
                                    by Financing Activities                     (331.3)     (1,343.0)       1,635.5
                              Effect of Exchange Rate Changes on Cash   
                                and Cash Equivalents                               6.3           1.7           17.7
                              Net Increase (Decrease) in Cash    
                                and Cash Equivalents                              17.3          (9.8)          27.3
                              Cash and Cash Equivalents - Beginning of Period     93.2         103.0           75.7
                              Cash and Cash Equivalents - End of Period        $ 110.5     $    93.2      $   103.0
                   
                   See   accompanying   notes  to  the  consolidated   financial statements.


37

The Quaker Oats Company and Subsidiaries

<CAPTION>
                                                                                
Consolidated      December 31                                              1996           1995
Balance Sheets    Assets                                                            
                  <S>
                  Current Assets                                       <C>           <C>  
                    Cash and cash equivalents                          $  110.5      $    93.2
                    Trade accounts receivable - net of allowances         294.9          398.3
                    Inventories                                                      
                      Finished goods                                      181.8          203.6
                      Grains and raw materials                             62.1           69.7
                      Packaging materials and supplies                     31.0           33.4
                        Total inventories                                 274.9          306.7
                                                                                              
                    Other current assets                                  209.4          281.9
                        
                        Total Current Assets                              889.7        1,080.1
                                                                                              
                  Property, Plant and Equipment                                       
                    Land                                                   29.6           26.0
                    Buildings and improvements                            389.5          398.4
                    Machinery and equipment                             1,524.2        1,521.6
                    Property, plant and equipment                       1,943.3        1,946.0
                    Less accumulated depreciation                         742.6          778.2
                        Property - Net                                  1,200.7        1,167.8
                                                                                             
                  Intangible Assets - Net of Amortization               2,237.2        2,309.2
                  Other Assets                                             66.8           63.3
                  
                  Total Assets                                         $4,394.4      $ 4,620.4
                 
                 
                 See   accompanying   notes   to  the   consolidated   financial statements.

38

<CAPTION>                                                                                      

                                                                              Dollars in Millions
                  December 31                                              1996              1995
                  Liabilities and Shareholders' Equity                   
                  <S>                                                  <C>           <C>   
                  Current Liabilities                   
                     Short-term debt                                   $  517.0      $  643.4
                     Current portion of long-term debt                     51.1          68.6
                     Trade accounts payable                               210.2         298.4
                     Accrued payroll, benefits and bonus                  111.3         105.1
                     Accrued advertising and merchandising                130.2         150.9
                     Income taxes payable                                  42.4          65.4
                     Other accrued liabilities                            292.5         369.9
                        
                        Total Current Liabilities                       1,354.7       1,701.7
                                                                                          
                  Long-term Debt                                          993.5       1,051.8
                  Other Liabilities                                       558.9         536.3
                  Deferred Income Taxes                                   238.4         233.6
                                                                                            
                  Preferred Stock, Series B, no par value,                    
                    authorized 1,750,000 shares; issued 1,282,051 
                    of $5.46 cumulative convertible shares 
                    (liquidating preference of $78 per share)             100.0         100.0
                  Deferred Compensation                                   (64.9)        (71.7)
                  Treasury Preferred Stock, at cost, 187,810 shares                         
                      and 122,562 shares, respectively                    (16.1)        (10.6)
                   
                  Common Shareholders' Equity                                                
                    Common stock, $5 par value, authorized 400        
                      million shares                                      840.0         840.0
                    Reinvested earnings                                 1,521.3       1,433.6
                    Cumulative translation adjustment                     (68.2)        (77.8)
                    Deferred compensation                                (103.4)       (118.1)
                    Treasury common stock, at cost                       (959.8)       (998.4)
                        Total Common Shareholders' Equity               1,229.9       1,079.3
                  
                  Total Liabilities and Shareholders' Equity           $4,394.4      $4,620.4



39


The Quaker Oats Company and Subsidiaries

<CAPTION>


Consolidated                                                                                                     
Statements of Common                                                      
Shareholders' Equity                                                      Common Stock Issued      Common Shares
                                                                       Shares            Amount     Outstanding
                        <S>                                          <C>                 <C>         <C>
                        Balance as of December 31, 1993              83,989,396          $420.0      66,905,833
                        Net income                                                 
                        Cash dividends declared on                                
                          common stock
                        Cash dividends declared on                                  
                          preferred stock
                        Common stock issued for stock purchase 
                          and incentive plans                                                         1,103,130
                        Repurchases of common stock                                                  (1,228,000)
                        Two-for-one stock split-up                   83,989,396           420.0      66,905,833
                        Foreign currency adjustments                                
                          (net of allocated income tax
                          benefits of $6.3)
                        Deferred compensation                                       
                        Other                                                       
                        Balance as of December 31, 1994             167,978,792           840.0     133,686,796
                        Net income                                                  
                        Cash dividends declared on common stock                                  
                        Cash dividends declared on preferred stock                                 
                        Common stock issued for stock purchase and                                    
                          incentive plans                                                             1,119,259
                        Foreign currency adjustments (net of                               
                          allocated income tax benefits of $4.0)
                        Deferred compensation                                       
                        Other                                                       
                        Balance as of December 31, 1995             167,978,792           840.0     134,806,055
                        Net income                                                  
                        Cash dividends declared on common stock
                        Cash dividends declared on preferred stock
                        Common stock issued for stock purchase and  
                          incentive plans                                                             1,287,010
                        Foreign currency adjustments (net of 
                          allocated income tax benefits of $1.1)
                        Deferred compensation                                       
                        Other                                                       
                        Balance as of December 31, 1996             167,978,792          $840.0     136,093,065
                                    
                        
                        See accompanying notes to the consolidated financial statements.

                                                                  
40                                                                  

<CAPTION>

                                                                                              Dollars in Millions
           Additional                     Cumulative                                                   
            Paid-In       Reinvested     Translation      Deferred             Treasury Common Stock
            Capital        Earnings       Adjustment    Compensation        Shares              Amount      Total
          <C>              <C>              <C>             <C>          <C>                <C>          <C>
          $  --            $1,250.3         $(68.9)         $(144.4)     17,083,563         $(1,019.6)   $  437.4
                              189.0                                                                         189.0
                                                                                                    
                             (145.8)                                                                       (145.8)
                            
                               (4.0)                                                                         (4.0)
                                                                          
           (1.9)               (1.9)                                     (1,103,130)             32.5        28.7
                                                                          1,228,000             (44.7)      (44.7)
                             (420.0)                                     17,083,563                      
                                                                                                                    

                                             (21.1)                                                         (21.1)
                                                               11.3                                          11.3
            1.9                                                                                               1.9
             --               867.6          (90.0)          (133.1)     34,291,996          (1,031.8)      452.7
                              724.0                                                                         724.0
                             (150.8)                                                                       (150.8)
                               (4.0)                                                                         (4.0)
           
           (2.7)               (3.2)                                     (1,119,259)             33.4        27.5
                                                                                                                 
                                              12.2                                                           12.2
                                                               15.0                                          15.0
            2.7                                                                                               2.7
             --             1,433.6          (77.8)          (118.1)     33,172,737            (998.4)    1,079.3
                              247.9                                                                         247.9
                             (153.3)                                                                       (153.3)
                            
                               (3.7)                                                                         (3.7)
           
           (3.0)               (3.2)                                     (1,287,010)             38.6        32.4
                                                                                                                 
                                               9.6                                                            9.6
                                                               14.7                                          14.7
            3.0                                                                                               3.0
          $  --            $1,521.3         $(68.2)         $(103.4)     31,885,727         $  (959.8)   $1,229.9


41


The Quaker Oats Company and Subsidiaries

<CAPTION>

Industry Segment and                                                           Identifiable Assets
Geographic Area Information       Year Ended December 31              1996             1995             1994
                                  Industry Segment Information                                        
                                  <S>                             <C>              <C>              <C>
                                  Foods                           $1,735.4         $1,761.2         $1,715.9
                                  Beverages                        2,438.2          2,483.2          2,294.4
                                  Total Ongoing Businesses         4,173.6          4,244.4          4,010.3
                                  Divested Businesses (a)               --            107.4            804.0
                                  Total Businesses                 4,173.6          4,351.8          4,814.3
                                  Corporate (b)                      220.8            268.6            246.8
                                  Total Consolidated              $4,394.4         $4,620.4         $5,061.1
                                                                                                             
                                                                                                      
<CAPTION>                                                                                                                      
                                                                               Identifiable Assets
                                  Year Ended December 31              1996             1995             1994
                                  Geographic Area Information                                                        
                                  <S>                             <C>              <C>              <C>
                                  United States and Canada        $3,609.2         $3,678.8         $3,553.3
                                     Latin America                   343.7            344.8            277.5
                                     Europe and Asia/Pacific         220.7            220.8            179.5
                                  International                      564.4            565.6            457.0
                                  Total Ongoing Businesses         4,173.6          4,244.4          4,010.3
                                  Divested Businesses (a)               --            107.4            804.0
                                  Total Businesses                 4,173.6          4,351.8          4,814.3
                                  Corporate (b)                      220.8            268.6            246.8
                                  Total Consolidated              $4,394.4         $4,620.4         $5,061.1
                <FN>
                (a) Includes the following Divested Businesses:  1996 (U.S. and Canadian frozen foods and Italian products);
                1995 and 1994 (U.S. and Canadian frozen foods, U.S.   and Canadian pet food, U.S. bean and chili, Italian
                products, European pet food, Mexican chocolate and Dutch honey).
                (b) Identifiable assets include corporate cash and cash equivalents, short-term investments and  miscellaneous 
                receivables and investments.
                

42


<CAPTION>
                                                                                 Dollars in Millions
                Capital Expenditures                              Depreciation & Amortization
        1996             1995              1994              1996               1995              1994
    <C>              <C>               <C>                <C>             <C>               <C>            
    $  132.3         $  171.2          $  106.2           $   103.5       $    100.9        $     95.1
       110.1            101.9              48.2                93.9             87.6              26.6
       242.4            273.1             154.4               197.4            188.5             121.7
         0.3             22.9              56.6                 1.7             13.5              49.5
       242.7            296.0             211.0               199.1            202.0             171.2
          --              5.2               7.5                 1.5              2.0               1.8
    $  242.7         $  301.2          $  218.5           $   200.6        $   204.0        $    173.0
                                                                                               
                                                                                     
                   Net Sales (c)                                    Operating Income (d)(e)(f)(g)(h)
        1996             1995              1994                1996             1995             1994
    <C>              <C>               <C>                <C>              <C>              <C>
    $4,173.9         $4,208.8          $3,452.0           $   444.2        $   279.1        $   390.7
       625.4            600.6             465.9                15.4             26.1             62.1
       314.1            347.7             346.0               (38.5)          (106.8)           (41.0)
       939.5            948.3             811.9               (23.1)           (80.7)            21.1
     5,113.4          5,157.1           4,263.9               421.1            198.4            411.8
        85.6            796.9           1,947.2               144.8          1,216.6             74.6
     5,199.0          5,954.0           6,211.1               565.9          1,415.0            486.4
          --               --                --                  --               --               --
    $5,199.0         $5,954.0          $6,211.1           $   565.9         $1,415.0           $486.4
     
    <FN>
    (c) Represents net sales to unaffiliated customers only.  Net sales between
    geographic areas have been eliminated.
    (d) U.S. and Canada includes restructuring charges of $23.0 million, $71.5
    million and $67.1 million in 1996, 1995 and 1994, respectively.
    (e) Latin America includes restructuring charges of $4.1 million and $3.8
    million in 1995 and 1994, respectively.
    (f) Europe and Asia/Pacific includes restructuring charges of $41.7 million
    and $1.7 million in 1995 and 1994, respectively.
    (g) Divested Businesses includes restructuring charges of $45.8 million in
    1994 and gains on divestitures of $136.4 million, $1.17 billion and $9.8
    million in 1996, 1995 and 1994, respectively.
    (h) See Notes 2 and 3 to consolidated financial statements for further
    discussion of 1994 through 1996 gains on divestitures and restructuring
    charges.
     

43


The Quaker Oats Company and Subsidiaries
                                                                                                                                
<CAPTION>

                                                                                        Dollars in Millions (Except Per Share Data)
Industry Segment                                                           Net Sales                 Operating Income (a)(b)(c)(d)
Information         Year Ended December 31                       1996        1995          1994        1996         1995      1994
                    <S>                                      <C>         <C>           <C>         <C>         <C>          <C>
                    Foods                                                               
                      U.S. and Canadian                      $2,559.2    $2,604.9      $2,518.6    $  359.8    $  260.2     $320.9
                      International                             625.5       594.5         543.2         6.6       (22.7)      50.2
                    Total Foods                               3,184.7     3,199.4       3,061.8       366.4       237.5      371.1
                    Beverages                                                                                                       
                      U.S. and Canadian                       1,614.7     1,603.9         933.4        84.4        18.9       69.8
                      International                             314.0       353.8         268.7       (29.7)      (58.0)     (29.1)
                    Total Beverages                           1,928.7     1,957.7       1,202.1        54.7       (39.1)      40.7
                    Total Ongoing Businesses                  5,113.4     5,157.1       4,263.9       421.1       198.4      411.8
                    Total Divested Businesses (e)(f)(g)(h)       85.6       796.9       1,947.2       144.8     1,216.6       74.6
                    Net Sales and Operating Income           $5,199.0    $5,954.0      $6,211.1       565.9     1,415.0      486.4
                    Less:  General corporate expenses(i)                                               42.0        60.7       60.5
                           Interest expense - net                                                      99.4       125.4       92.5
                           Foreign exchange loss - net                                                  8.9         8.4       13.0
                    Income before income taxes and                                                                            
                      cumulative effect of accounting
                      change                                                                          415.6     1,220.5      320.4
                    Provision for income taxes                                                        167.7       496.5      127.3
                    Income before cumulative effect of                                                                        
                      accounting change                                                            $  247.9    $  724.0     $193.1
                    Income per common share before                                                                                
                      cumulative effect of accounting                                                                            
                      change (j)                                                                   $   1.80    $   5.39     $ 1.41
<FN>
(a)  1996  operating results for Ongoing Businesses include pretax restructuring                                        
Charges  of $23.0 million, or $.14 per share; $6.4 million is included  in  U.S.                     
and Canadian Foods and $16.6 million is included in U.S. and Canadian Beverages.
(b)  1995  operating results for Ongoing Businesses include pretax restructuring
charges  of   $117.3 million, or $.53 per share; $39.1 million,  $32.4  million,
$31.3   million and $14.5 million are included in U.S. and Canadian Foods,  U.S.
and   Canadian  Beverages,  International  Foods  and  International  Beverages,
respectively.
(c)  1994  operating  results  include pretax restructuring  charges  of  $118.4
million,  or  $.55 per share; $62.7 million, $4.4 million, $5.3   million,  $0.2
million  and  $45.8 million are included in U.S. and Canadian  Foods,  U.S.  and
Canadian  Beverages, International Foods, International Beverages  and  Divested
Businesses, respectively.
(d)  See  Notes  2  and 3 to the consolidated financial statements  for  further
discussion of 1994 through 1996 gains on divestitures and restructuring charges.
(e)  1996  operating  results for Divested Businesses include  pretax  gains  of
$136.4 million, or $.60 per share.
(f) 1995 operating results for Divested Businesses include pretax gains of $1.17
billion, or $5.20 per share.
(g) 1994 operating results for Divested Businesses include a pretax gain of $9.8
million, or $.07 per share.
(h)  1996  includes current year (through the divestiture date)  net  sales  and
operating  income  for the U.S. and Canadian frozen foods business  and  Italian
products business.  1995 includes prior year net sales and operating income  for
the  following businesses (through the divestiture date):  U.S. and Canadian pet
food, U.S. bean and chili, European pet food, Mexican chocolate,Dutch honey  and
the businesses divested in 1996.
(i)  1995  and  1994  general corporate expenses include a  provision  of  $10.6
million  and  $18.4  million,  or $.05 and $.08  per  share,  respectively,  for
estimated litigation costs.
(j) Per share data reflect the 1994 two-for-one stock split-up


</FN>
</TABLE>

44




Notes to the Consolidated Financial Statements

Note 1
Summary of Significant Accounting Policies

Consolidation - The consolidated financial statements include The  Quaker  Oats
Company   and   all  of  its  subsidiaries  (the  Company).   All   significant
intercompany  transactions  have  been  eliminated.  Acquired  businesses   are
included  in the results of operations since their acquisition dates.  Divested
businesses  are  included in the results of operations until their  divestiture
dates.

Fiscal-Year  Change - The Consolidated Financial Statements and  Notes  to  the
Consolidated  Financial  Statements  for the  year  ended  December  31,  1996,
represent the first full calendar year since the Company changed from a June 30
fiscal year.  Previously reported amounts have been restated to conform to  the
current presentation.

Foreign  Currency Translation - Assets and liabilities of the Company's foreign
subsidiaries,  other than those located in highly inflationary  countries,  are
translated  at current exchange rates, while income and expense are  translated
at  average  rates  for  the  period.   For  entities  in  highly  inflationary
countries,  a combination of current and historical rates is used to  determine
foreign   currency   gains  and  losses  resulting  from  financial   statement
translation.   Translation  gains and losses are reported  as  a  component  of
common   shareholders'  equity,  except  for  those  associated   with   highly
inflationary countries, which are reported directly in the consolidated  income
statements.

Futures,  Swaps,  Options, Caps and Forward Contracts  -  The  Company  uses  a
variety  of  futures,  swaps,  options,  caps  and  forward  contracts  in  its
management  of  foreign currency, commodity price and interest rate  exposures.
Realized and unrealized gains and losses on foreign exchange contracts that are
effective  as  net  investment hedges are recognized as a component  of  common
shareholders'  equity.  Realized and unrealized gains and losses  on  commodity
options  and futures contracts that hedge commodity price exposure are deferred
in  inventory and subsequently included in cost of goods sold as the  inventory
is  sold.  Expenses associated with interest rate swap and cap agreements  that
hedge  interest  rate exposure are deferred and recognized as  a  component  of
interest expense over the term of each agreement. Other realized and unrealized
gains  and  losses  on financial instruments are recognized  currently  in  the
consolidated income statements.

Cash  and Cash Equivalents - Cash equivalents are composed of all highly liquid
investments with an original maturity of three months or less.  As a result  of
the  Company's cash management system, checks issued but not presented  to  the
banks  for  payment  may  create negative book cash  balances.   Such  negative
balances  are included in trade accounts payable and amounted to $45.5  million
and $64.7 million as of December 31, 1996 and 1995, respectively.

Inventories  -  Inventories are valued at the lower of cost or  market,  using
various  cost  methods,  and  include the cost of  raw  materials,  labor  and
overhead.   The percentages of year-end inventories valued using each  of  the
methods were as follows:

December 31                             1996            1995
Last-in, first-out (LIFO)                53%             49%
Average quarterly cost                   39%             44%
First-in, first-out (FIFO)                8%              7%

If the LIFO method of valuing these inventories was not used, total inventories
would  have  been $15.3 million and $12.2 million higher than  reported  as  of
December 31, 1996 and 1995, respectively.

Long-lived  Assets - Long-lived assets are comprised of intangible  assets  and
property,   plant   and   equipment.  Long-lived  assets,   including   certain
identifiable intangibles and goodwill related to those assets to  be  held  and
used,  are  reviewed for impairment whenever events or changes in circumstances
indicate  that  the  carrying amount of the asset may not be  recoverable.   An
estimate  of  undiscounted future cash flows produced  by  the  asset,  or  the
appropriate grouping of assets, is compared to the carrying amount to determine
whether  an  impairment exists.  If an asset is determined to be impaired,  the
loss is measured based on quoted market prices in active markets, if available.
If  quoted market prices are not available, the estimate of fair value is based
on  the  best  information available, including considering prices for  similar
assets  and the results of valuation techniques to the extent available.  Long-
lived  assets and certain identifiable intangibles to be disposed of  that  are
not  covered  by  Accounting Principles Board (APB) Opinion No. 30,  "Reporting
Results  of  Operations - Reporting the Effects of Disposal of a Segment  of  a
Business,  and  Extraordinary, Unusual and Infrequently  Occurring  Events  and
Transactions," are reported at the lower of the asset's carrying amount or  its
fair  value less cost to sell.  The Company reports an asset to be disposed  of
at the lower of its carrying amount or its estimated net realizable value.

45


The  Company  has evaluated the recoverability of Snapple beverages  long-lived
assets,  including  intangible  assets, as of December  31,  1996  pursuant  to
Financial Accounting Standards Board (FASB) Statement #121.  In performing  its
review  for  recoverability,  the Company compared the  estimated  undiscounted
future cash flows to the carrying value of Snapple beverages long-lived assets,
including  intangible  assets.  The carrying value of Snapple  beverages  long-
lived  assets  at  December  31,  1996 was  $1.7  billion.   As  the  estimated
undiscounted  future  cash  flows exceeded the  carrying  value  of  long-lived
assets,  the  Company was not permitted or required to recognize an  impairment
loss.

Although the Company's latest evaluation of recoverability has not resulted  in
the  recognition of an impairment loss, given the disappointing performance  of
the  business,  management  expects  to  update  its  assessment  during  1997.
Accordingly,  the Company's estimate of undiscounted future cash  flows  to  be
generated  by Snapple beverages could change in the near term.  A  change  that
results  in  recognition  of an impairment loss would require  the  Company  to
reduce  the carrying value of Snapple beverages to fair market value, which  is
significantly below the current carrying value of the long-lived assets.

Intangibles  -  Intangible assets consist principally of excess purchase  price
over  net  tangible  assets of businesses acquired (goodwill)  and  trademarks.
Goodwill  is  amortized on a straight-line basis over periods not exceeding  40
years.

Intangible assets, net of amortization, and their estimated useful lives
consist of the following:


                                      Estimated                                 
                                   Useful Lives                               
Dollars in Millions                  (In Years)        1996            1995
Goodwill                               10 to 40    $1,887.1        $1,893.2
Trademarks and other                    2 to 40       586.8           588.4
Intangible assets                                   2,473.9         2,481.6
Less accumulated amortization                         236.7           172.4
Intangible assets - net of amortization            $2,237.2        $2,309.2


Property and Depreciation - Property, plant and equipment are carried  at  cost
and  depreciated  on a straight-line basis over their estimated  useful  lives.
Useful lives range from 20 to 50 years for buildings and improvements and  from
three to 17 years for machinery and equipment.

Software  Costs  - The Company defers significant software development  project
costs.   No software costs were deferred during 1996.  Software costs  of  $0.2
million were deferred during 1995.  Amounts deferred are amortized over a three-
year period beginning with a project's completion.  Net deferred software costs
as  of  December  31,  1996  and  1995 were  $1.5  million  and  $4.2  million,
respectively.

Current  Accounting  Changes  -  The  Company  adopted  FASB  Statement   #123,
"Accounting  for  Stock-Based  Compensation,"  as  of  December  31,  1996  and
implemented  the disclosure provisions of this Statement.  While the  Statement
encourages  companies to recognize expense for stock options at estimated  fair
value based on an option-pricing model, the Company has elected to disclose the
pro forma net income and earnings per share that would have been obtained under
the Statement's approach for valuing and expensing stock options.  See Note  10
for further discussion and related disclosures.

Income  Taxes  - The Company uses an asset and liability approach to  financial
accounting and reporting for income taxes.  Deferred income taxes are  provided
when  tax  laws and financial accounting standards differ with respect  to  the
amount  of  income  for a year and the bases of assets and liabilities.  Income
taxes  have been provided on $111.0 million of the $142.9 million of unremitted
earnings  from  foreign  subsidiaries.  Taxes  are  not  provided  on  earnings
expected to be indefinitely reinvested.

Estimates  and  Assumptions  -  The  preparation  of  financial  statements  in
conformity  with  Generally  Accepted  Accounting  Principles  (GAAP)  requires
management  to make estimates and assumptions that affect the reported  amounts
of  assets  and liabilities and disclosure of contingent assets and liabilities
at  the  date of the financial statements and the reported amounts of  revenues
and  expenses  during the reporting period.  Actual results could  differ  from
those estimates.


Note 2
Acquisitions and Divestitures

The  Company  has made significant changes in its business portfolio  with  the
1994 acquisitions and the 1995 through 1996 divestitures.

On December 6, 1994, the Company purchased Snapple Beverage Corp. for a tender-
offer  price of $1.7 billion.  The acquisition was accounted for as a  purchase
and the results of Snapple beverages are included in the consolidated financial

46


statements  since  the  date  of acquisition.  The  acquisition  was  initially
financed with commercial paper borrowings.  The after-tax proceeds on the  1995
divestitures  of  $1.25  billion  were used  to  reduce  the  commercial  paper
borrowings.

The following table presents unaudited pro forma combined historical results as
if Snapple Beverage Corp. was acquired at the beginning of 1994.  The pro forma
results are not necessarily indicative of what actually would have occurred  if
the  acquisition had been completed as of the beginning of 1994, nor  are  they
necessarily indicative of future consolidated results.

Pro Forma Results (Unaudited)

                                                                          
Dollars in Millions (Except Per Share Data)                                 1994
Net Sales                                                              $ 6,859.7
Income before cumulative effect of accounting change                   $   150.0
Income per common share before cumulative effect of accounting change  $    1.09


In  1994,  the Company also purchased the Adria pasta business in  Brazil,  the
Southern  Foods  oat  milling  business in Australia,  and  the  Arnie's  bagel
business  in  the United States.  In 1994, the Company realized a $9.8  million
gain  on  the sale of a business in Venezuela. Sales and operating income  from
these businesses were not material.

On  March 14, 1995, the Company completed the sale of its U.S. and Canadian pet
food  business to H.J. Heinz Company for $725.0 million and realized a gain  of
$513.0  million.   On April 24, 1995, the Company completed  the  sale  of  its
European  pet  food business to Dalgety PLC for $700.0 million and  realized  a
gain  of  $487.2 million.  Other divestitures in 1995 included the Dutch  honey
business in February 1995, the Mexican chocolate business in May 1995  and  the
U.S.  bean  and chili businesses in June 1995.  The Company realized  gains  on
these   divestitures  of  $4.9  million,  $74.5  million  and  $91.2   million,
respectively. In 1995, the Company also purchased the Nile Spice variety  soup-
in-a-cup business in the United States.  Pro forma information for the 1994 and
1995 acquisitions was not material in the aggregate.

On  January  15,  1996, the Company completed the sale of its Italian  products
business  and  realized a gain of $2.8 million.  On July 9, 1996,  the  Company
completed  the sale of its U.S. and Canadian frozen foods business  for  $185.8
million and realized a gain of $133.6 million.

The  following  table presents sales and operating income from  the  businesses
divested  in  1996  and 1995 through the divestiture dates.   Operating  income
includes  certain  allocations  of overhead  expenses  and  excludes  gains  on
divestitures and restructuring charges in all years.

Dollars in Millions                           1996           1995           1994
Sales:                                                                          
   U.S. and Canadian                         $81.6         $376.5         $950.0
   International                               4.0          420.4          997.2
Sales from divested businesses               $85.6         $796.9       $1,947.2
Operating income:                                                               
   U.S. and Canadian                          $7.9          $29.7          $47.7
   International                               0.5           16.1           62.9
Operating income from divested businesses     $8.4          $45.8         $110.6



Note 3
Restructuring Charges

In September 1996, the Company recorded restructuring charges of $23.0 million.
These  charges  included $16.6 million to change how the Company sells  Snapple
beverages in certain Texas markets and $6.4 million for plant consolidations in
the U.S. Foods business.  Estimated savings from the 1996 restructuring actions
are  about  $6  million annually beginning in 1997, of which  approximately  90
percent will be in cash.

In  December 1995, the Company recorded restructuring charges of $40.8 million.
These  charges  included  $24.4  million  to  reduce  the  amount  of  contract
manufacturing capacity in the Snapple beverages supply chain system  and  $16.4
million  to  realign  the European beverage and Asia/Pacific  grain-based  food
businesses.   The  realignment  in  Europe and  Asia/Pacific  resulted  in  the
elimination  of  about 80 positions and allowed the Company to  focus  on  more
attractive  growth areas in Southern Europe for beverages and China for  foods.
In  June 1995, the Company recorded restructuring charges of $76.5 million  for
cost-reduction  and realignment activities in order to address the  changes  in
its  business portfolio and to allow it to more quickly and effectively respond
to  the needs of trade customers and consumers.  These changes resulted in  the
elimination   of  approximately  850  positions  and  primarily  included   the
realignment   of  the  corporate,  U.S.  shared  services  and  business   unit
structures,  the  European  cereal business and the  U.S.  distribution  center
network.   Savings realized from these restructuring activities  have  been  in
line with expectations.

47


In  1994,  the  Company  recorded restructuring charges of  $118.4  million  to
eliminate   positions  at  the  headquarters  and  research   and   development
facilities,   a   combination  and  realignment  of  the  U.S.   sales   force,
manufacturing consolidations for the bean and chili, rice cake and Aunt  Jemima
syrup businesses and the closing of a Canadian pet food facility and refocusing
of  the  Canadian  business,  as  well  as  other  cost-reduction  initiatives.
Approximately 1,500 positions were eliminated as a result of these initiatives.
Savings realized from the 1994 restructuring activities have been in line  with
expectations.  With the 1995 divestitures of the U.S. and Canadian and European
pet  food businesses, as well as the U.S. bean and chili businesses, there  are
no  remaining  reserves  and  no recurring savings  to  be  realized  from  the
restructuring activities related to these businesses.

Restructuring  provisions were determined based on estimates  prepared  at  the
time  the  restructuring actions were approved by management and the  Board  of
Directors.   The  1996 and 1995 restructuring reserve balances  are  considered
adequate to cover committed restructuring actions.

The restructuring charges and utilization to date were as follows:

<TABLE>
<CAPTION>
                                                                          As of December 31, 1996
                                              Amounts Charged               Amounts    Remaining
Dollars in Millions                    Cash       Non-Cash       Total     Utilized      Reserve
<S>                                  <C>          <C>           <C>          <C>           <C>
1996                                                                                                              
Severance and termination benefits   $  1.4       $   --        $  1.4       $  0.9        $ 0.5
Asset write-offs                         --         18.9          18.9         14.0          4.9
Loss on lease and other                 2.6          0.1           2.7          0.1          2.6
Subtotal                                4.0         19.0          23.0         15.0          8.0
1995                                                                                               
Severance and termination benefits     48.8           --          48.8         44.6          4.2                         
Loss on reduction of contract                                                                      
    manufacturing capacity             22.5          1.9          24.4          8.1         16.3
Asset write-offs to consolidate                                                                    
    facilities                          0.1         22.8          22.9         18.8          4.1
Contract cancellation fees, loss on                                                                
    leases and other                   21.2           --          21.2          7.6         13.6
Subtotal                               92.6         24.7         117.3         79.1         38.2
1994                                                                                               
Severance and termination benefits     44.7           --          44.7         44.7           --
Asset write-offs and loss on leases     7.6         30.7          38.3         38.3           --
Product-line  discontinuations          3.3         32.1          35.4         35.4           --
Subtotal                               55.6         62.8         118.4        118.4           --
Total                                $152.2       $106.5        $258.7       $212.5        $46.2

</TABLE>

Operating income excluding restructuring charges, gains on divestitures and
divested businesses in all periods was as follows:

                                            
Dollars in Millions                          1996        1995        1994
Operating Income as reported               $565.9    $1,415.0      $486.4
Restructuring charges:                                                
   Foods                                      6.4        70.4        68.0
   Beverages                                 16.6        46.9         4.6
Ongoing Businesses                           23.0       117.3        72.6
Divested Businesses                            --          --        45.8
Subtotal                                     23.0       117.3       118.4
Gains on divestitures                      (136.4)   (1,170.8)       (9.8)
Operating income from Divested Businesses    (8.4)      (45.8)     (110.6)
Subtotal                                   (144.8)   (1,216.6)     (120.4)
Operating income excluding charges, gains                                  
   and Divested Businesses                 $444.1    $  315.7      $484.4
   


Note 4
Trade Accounts Receivable Allowances

Dollars in Millions                                     1996         1995
Balance at beginning of year                           $26.8        $20.8
Provision for doubtful accounts                         12.3         13.5
Provision for discounts and allowances                  32.2         23.9
Write-offs of doubtful accounts - net of recoveries     (8.4)        (7.4)
Discounts and allowances taken                         (28.0)       (21.2)
Effect of divestitures                                  (5.3)        (1.9)
Effect of exchange rate changes                         (0.3)        (0.9)
Balance at end of year                                 $29.3        $26.8


Note 5
Revolving Credit Facilities and Short-term Debt

In 1996, the Company reduced the level of its revolving credit facilities by  a
total  of  $600.0  million.   The Company now has  a  $900.0  million  annually
extendible  five-year  revolving  credit  facility  with  various  banks.   The
facility  supports  the  Company's commercial  paper  borrowings  and  is  also
available for direct borrowings.  There were no direct borrowings in 1996 or in
1995.   The revolving credit facility requires the Company and certain domestic
subsidiaries to maintain certain financial ratios.

48


The  Company  had  an  Adjusted Principal Revolving  Credit  Agreement  through
December  29,  1995, at which time the Company terminated the  Agreement.   The
Company borrowed the predetermined amount available each quarter during 1995.

Short-term debt consists primarily of commercial paper borrowings in the United
States  and  notes  payable  to banks in foreign countries.   Commercial  paper
borrowings outstanding as of December 31, 1996 and 1995 were $438.6 million and
$693.0  million, respectively.  Notes payable to banks were $78.4  million  and
$19.4  million as of December 31, 1996 and 1995, respectively.  See Note 6  for
discussion of reclassification of short-term debt to long-term debt.   Weighted
average  interest rates on all short-term debt outstanding as of  December  31,
1996 and 1995 were 5.8 percent and 6.4 percent, respectively.  Nominal interest
rates  in  highly  inflationary  countries  have  been  adjusted  for  currency
devaluation to express interest rates in U.S. dollar terms.


Note 6
Long-term Debt

Dollars in Millions                                               1996      1995
7.76% Senior ESOP notes due through 2001                       $  64.9  $   71.7
8.0% Senior ESOP notes due through 2001                          100.3     115.6
                                                                       
7.75%-7.9% Series A medium-term notes due through 2000            41.5      56.7
8.63%-9.34% Series B medium-term notes due through 2019          185.6     216.1
6.5%-7.48% Series C medium-term notes due through 2024           200.0     200.0
6.45%-7.78% Series D medium-term notes due through 2026          400.0     331.0
                                                                       
6.63% deutsche mark swap due 1997                                 18.1      19.4
5.7%-8.0% Industrial Revenue Bonds due through 2009, tax-exempt   24.9      33.4

Non-interest bearing installment note due 2014                     6.1       5.4
Short-term debt to be refinanced                                    --      69.0
Other                                                              3.2       2.1
Subtotal                                                       1,044.6   1,120.4
Less current portion of long-term debt                            51.1      68.6
Long-term debt                                                 $ 993.5  $1,051.8

Aggregate required payments for long-term debt maturing over the next five
years are as follows:

Dollars in Millions       1997        1998      1999      2000     2001
Required payments        $51.1      $108.6     $94.4     $80.5    $47.7

In  January  1990,  the Company filed a $600.0 million medium-term  note  shelf
registration  with  the  SEC.  In April 1995, the Company  filed  a  prospectus
supplement  for  $400.0 million Series D medium-term notes in addition  to  the
$200.0  million  Series C medium-term notes previously issued  under  the  1990
shelf registration.

As  of  December 31, 1995, the Company had issued $331.0 million  of  Series  D
medium-term  notes  with the intent to  issue the remaining  $69.0  million  of
medium-term  notes  in the near future.  As a result, the consolidated  balance
sheet  as of December 31, 1995, included the reclassification of $69.0  million
of  short-term  debt  to long-term debt, reflecting the  Company's  intent  and
ability to refinance this debt on a long-term basis.

As  of  December 31, 1996, the Company had issued $400.0 million  of  Series  D
medium-term  notes bearing interest ranging from 6.45 percent to  7.78  percent
per annum with maturities from three to 30 years.

The  non-interest bearing installment note for $55.5 million had an unamortized
discount  of $49.4 million and $50.1 million as of December 31, 1996 and  1995,
respectively, based on an imputed interest rate of 13 percent.


Note 7
Financial Instruments

The  Company actively monitors its exposure to foreign currency rate, commodity
price  and  interest rate risks.  Financial instruments are used to reduce  the
impact  of  these  risks  and  to  fund operating  requirements.   The  primary
financial  instruments used are foreign exchange forward  contracts,  purchased
foreign  currency options, commodity options and futures contracts, and  short-
term and long-term debt instruments.  In addition, the Company has occasionally
used interest rate swap and cap agreements.

Foreign  currency hedge instruments are used to reduce the risk that  the  U.S.
dollar  value  of the net investment in and cash flows from foreign  operations
will   decrease  as  exchange  rates  fluctuate.   Similarly,  commodity  hedge
instruments  are  used to reduce the risk that raw material purchases  will  be
adversely  affected as commodity prices change.  Interest  rate  swap  and  cap
agreements  are  used to reduce the risk that interest costs will  increase  as
interest rates change.  While the hedge instruments are subject to the risk  of
loss  from exchange rate, commodity price or interest rate changes, the  losses
would  generally  be  offset  by  expected gains  on  translation  of  the  net

49


investments,  higher  operating results, lower costs  of  the  purchases  being
hedged  or  lower interest costs.  The Company uses financial instruments  only
for purposes of hedging risk associated with underlying exposures.  The Company
does not trade or use these instruments with the objective of earning financial
gains  on  the  exchange  rate, commodity price or interest  rate  fluctuations
alone,  nor does it utilize instruments in currencies, commodities or  interest
for  which there are no underlying exposures.  Management believes that its use
of financial instruments to reduce risk is in the Company's best interest.

Latin American and Asian currency hedging markets are rapidly evolving but  are
not  yet  fully  developed.  Historically, the Company  has  not  hedged  these
currencies because the opportunities were limited and costly.  During 1996, the
Company  executed certain hedging instruments to reduce exposure  to  Brazilian
currency movements.  As of December 31, 1996, no Brazilian currency hedges were
outstanding.  As in Europe and Canada, the Company will continue to use foreign
currency hedge instruments, where economical, to reduce exposure to potentially
significant  currency movements in Latin America and in  Asia.   Where  hedging
opportunities  are not available, the exposures are addressed through  managing
net  asset  positions  and borrowing or investing in  a  combination  of  local
currency and U.S. dollars.

The  counterparties to the Company's financial instruments are major  financial
institutions.   The Company continually evaluates the creditworthiness  of  the
counterparties   and   has   never  experienced,  nor   does   it   anticipate,
nonperformance by any of its counterparties.

Balance  Sheet Hedges - The Company utilizes net investment hedges and  foreign
currency swaps to offset foreign currency gains and losses which are recognized
in the balance sheet.

Net  Investment Hedges - The Company's significant net hedges and  the  related
foreign currency net investments and net exposures as of December 31, 1996 were
as follows:


Dollars in Millions        Net Investment     Net Hedge    Net Exposure
Currency:                                                
   British pound                   $ 23.2         $ 5.2          $ 18.0
   Canadian dollar                 $ 26.5         $ 9.5          $ 17.0
   Dutch guilder                   $ 19.8         $18.5          $  1.3
   German mark                     $ 20.1         $16.3          $  3.8
   Italian lira                    $ 24.5         $ 4.4          $ 20.1

The  Company actively monitors its net exposures and adjusts the hedge  amounts
as  appropriate.  The net hedges are stated above on an after-tax  basis.   The
net  exposures  are subject to gain or loss if foreign currency exchange  rates
fluctuate.  On a consolidated basis, the net gain or loss is recognized  as  an
increase  or  decrease in cumulative translation adjustment in the consolidated
balance  sheet,  except in highly inflationary economies where  net  gains  and
losses are reported in net income.

As  of December 31, 1996 and 1995, the Company had net foreign exchange forward
contracts to sell primarily European and Canadian currencies for $35.3  million
and $74.7 million, respectively, to hedge its net investments.  These contracts
will  mature in 1997.  Unrealized losses as of December 31, 1996 and 1995  were
$0.2  million  and  $1.0 million, respectively.  The carrying  value  of  these
contracts approximates fair value.

Foreign  Currency Swaps - In 1988, the Company swapped $15.0 million  of  long-
term  debt  for 27.9 million in deutsche mark (DM) denominated long-term  debt,
effectively  hedging part of the German net investment.  The DM swap  agreement
requires the Company to re-exchange DM 27.9 million for $15.0 million in August
1997  and to make semiannual interest payments of DM 0.9 million through August
1997.   The  DM swap was included in current long-term debt as of December  31,
1996  for  $18.1  million.  The DM swap was included in long-term  debt  as  of
December  31,  1995 for $19.4 million.  The long-term debt is revalued  as  the
U.S. dollar/DM exchange rate changes.

Due  to  the sale of the European pet food business in 1995, the net investment
in  Germany was reduced to the point where the DM swap was no longer  effective
as  a net investment hedge, requiring any subsequent revaluation adjustments to
be  charged  or credited to the consolidated income statement.  To offset  this
charge  or credit, the Company entered into a foreign exchange forward contract
and  the net effect on the consolidated income statements for 1996 and 1995 was
not material.  The interest payments are subject to exchange rate fluctuations;
however,  the  effect on the Company's consolidated income statements  was  not
material.

Income  Statement  Hedges  -  The Company uses  foreign  currency  options  and
forwards,  commodity options and futures, and interest rate  hedges  to  offset
gains and losses which are recognized in the income statement.

Foreign  Currency  Hedges  -  The Company uses  foreign  currency  options  and
forwards  to  offset the impact of foreign currency fluctuations recognized  in
the   Company's  operating  results.   Included  in  the  consolidated   income

50


statements were losses from foreign currency hedge instruments of $1.0 million,
$3.5 million and $2.0 million  in  1996, 1995 and 1994, respectively.

Commodity Options and Futures - The Company uses commodity options and  futures
contracts  to  reduce  its exposure to commodity price  changes.   The  Company
regularly  hedges purchases of oats, corn, corn sweetener, wheat, coffee  beans
and  orange  juice concentrate.  Of the $2.81 billion in cost  of  goods  sold,
approximately  $275  million  to $325 million is in  commodities  that  may  be
hedged.   The  Company's  strategy is typically  to  hedge  certain  production
requirements for various periods up to 12 months.  As of December 31, 1996  and
1995,  approximately  32  percent and 54 percent,  respectively,  of  hedgeable
production  requirements  for  the  next  12  months  were  hedged.    Deferred
unrecognized  losses related to commodity options and futures contracts  as  of
December  31,  1996 and 1995 were $0.1 million and $0.4 million,  respectively.
Realized  gains (losses) charged to cost of goods sold in 1996, 1995 and   1994
were  $5.1 million, $0.3 million  and $(5.2) million, respectively.   The  fair
values  of these commodity instruments as of December 31, 1996 and 1995,  based
on  quotes  from  brokers, were net losses of $2.9 million  and  $0.2  million,
respectively.

Interest  Rate  Hedges  -  The  Company actively  monitors  its  interest  rate
exposure.  In 1995, the Company entered into interest rate swap agreements with
a  notional  value of $150.0 million.  The swap agreements were used  to  hedge
fixed  interest  rate risk related to anticipated issuance of  long-term  debt.
The swap agreements were subsequently terminated at a cost of $11.9 million  as
long-term debt was issued.  Included in the consolidated balance sheets  as  of
December  31,  1996 and 1995 were $8.9 million and $10.8 million, respectively,
of  prepaid  interest  expense as settlement of  all  the  interest  rate  swap
agreements.  Prepaid interest expense is recognized in the consolidated  income
statements  on  a  straight-line  basis over the  original  term  of  the  swap
agreements,  which ranged from three to 10 years.  The carrying  value  of  the
settled  interest rate swap agreements approximates the fair value of the  swap
at  the  settlement date less amortized interest.  In 1994, the Company entered
into  interest rate cap agreements with a notional value of $600.0  million  to
hedge floating interest rate risk.  As of December 31, 1996 and 1995 there were
no  interest  rate  cap  agreements in place and no deferred  prepaid  interest
related  to  these  agreements.  Included in 1996  interest  expense  was  $1.9
million  related  to  the  interest rate swap agreements.   In  1995,  interest
expense  included $2.0 million related to both the interest rate swap  and  cap
agreements.

Debt  Instruments - The carrying value of cash and cash equivalents and  short-
term  debt  approximates  fair  value due to the  short-term  maturity  of  the
instruments.   The  fair value of long-term debt was $1.07  billion  and  $1.10
billion as of December 31, 1996 and 1995, respectively, and was based on market
prices  for the same or similar issues or on the current rates offered  to  the
Company  for similar debt of the same maturities.  The carrying value of  long-
term  debt, including current maturities, as of December 31, 1996 and 1995  was
$1.04 billion and $1.12 billion, respectively.


Note 8
Capital Stock

In  November 1994, shareholders approved an increase in authorized shares  from
200  million  to  400  million.   Pursuant to the two-for-one  stock  split-up,
shareholders  of record received an additional share of common stock  for  each
share  held.   Per  share data and average number of common shares  outstanding
have  been  retroactively  restated.  As a result of  the  increase  in  issued
shares,  common  stock  has  been increased and reinvested  earnings  has  been
decreased by $420.0 million.

During 1994, 0.6 million shares of the Company's outstanding common stock  were
repurchased  for  $22.5  million under a 10 million  share  repurchase  program
announced in August 1993.

The  Company  is  authorized to issue 10 million shares of preferred  stock  in
series,  with terms fixed by resolution of the Board of Directors.  One million
shares  of Series A Junior Participating Preferred Stock had been reserved  for
issuance  in  connection  with  the 1986 Shareholder  Rights  Plan.   The  1986
Shareholder  Rights Plan expired on July 30, 1996 and was  replaced  by  a  new
Shareholder  Rights Plan adopted on May 8, 1996.  As a result, the one  million
shares of Series A Junior Participating Preferred Stock have been canceled  and
four  million shares of Series C Junior Participating Preferred Stock have been
reserved for issuance in connection with the new Shareholder Rights Plan.   See
Note 11 for further discussion.

An additional 1,750,000 shares of Series B Employee Stock Ownership Plan (ESOP)
Convertible Preferred Stock (Series B Stock) have been reserved for issuance in
connection with the Company's ESOP.  As of December 31, 1996, 1,282,051  shares
of  the  Series  B Stock had been issued and are each convertible  into  2.1576
shares  of the Company's common stock.  The Series B Stock will be issued  only
for the ESOP and will not be traded on the open market.

51


The  Company  is  also  authorized to issue one million  shares  of  redeemable
preference stock, none of which had been issued as of December 31, 1996.


Note 9
Deferred Compensation

The ESOP was established to issue debt and to use the proceeds of such debt  to
acquire   shares  of  the  Company's  stock  for  future  allocation  to   ESOP
participants.   The  ESOP  borrowings are included as  long-term  debt  on  the
Company's  consolidated balance sheets.  See Note 6 for further  discussion  on
the ESOP notes.

Deferred  compensation  of  $168.3 million as of December  31,  1996  primarily
represents the Company's payment of future compensation expense related to  the
ESOP.    As  the  Company  makes  annual  contributions  to  the  ESOP,   these
contributions, along with the dividends accumulated on the common and preferred
stock  held by the ESOP, are used to repay the outstanding loans.  As the loans
are  repaid, common and preferred stock are allocated to ESOP participants  and
deferred compensation is reduced by the amount of the principal payments on the
loans.

The following table presents the ESOP loan payments:
                                
Dollars in Millions                1996             1995
Principal payments                $22.1            $19.4
Interest payments                  14.7             16.2
Total ESOP payments               $36.8            $35.6

As of December 31, 1996, 4,171,785 shares of common stock and 453,105 shares of
preferred stock were held in the accounts of ESOP participants.


Note 10
Employee Stock Option and Award Plans

In  November  1989,  the Company's shareholders approved the  adoption  of  The
Quaker Long Term Incentive Plan of 1990 (Plan).  The purpose of the Plan is  to
promote  the  interests of the Company and its shareholders  by  providing  the
officers   and  other  key  employees  with  additional  incentives   and   the
opportunity, through stock ownership, to increase their proprietary interest in
the  Company  and their personal interest in its continued success.   The  Plan
provides  for  benefits to be awarded in a variety of ways, with stock  options
being  used  most frequently.  Twenty-six million shares of common  stock  have
been authorized for grant under the Plan. Previously, stock options were issued
under the 1984 Long-Term Incentive Plan, which expired by its terms on December
31, 1990.

Stock  options may be granted for the purchase of common stock at a  price  not
less  than the fair market value on the date of grant.  Generally, the exercise
price  of  each stock option equals the market price of the Company's stock  on
the date of grant.  However, portions of the 1992 option awards were granted at
exercise  prices  higher  than the fair market value  on  the  date  of  grant.
Options  are generally exercisable after one or more years and expire no  later
than  10  years from the date of grant.  As of December 31, 1996,  726  persons
held such options.

Effective December 31, 1996, the Company has elected to disclose the pro  forma
effects of FASB Statement #123, "Accounting for Stock-Based Compensation."   As
allowed  under the provisions of this new Statement, the Company will  continue
to  apply  APB  Opinion #25 and related Interpretations in accounting  for  the
stock  options awarded under the Plan.  Accordingly, no compensation  cost  has
been  recognized for these stock options.  Had compensation cost for  the  Plan
been  determined consistent with FASB Statement #123, the Company's net  income
and  earnings  per  share  would have been reduced to  the  pro  forma  amounts
indicated below:

Dollars in Millions                           1996         1995
Net Income:                                            
   As reported                              $247.9       $724.0
   Pro forma                                $242.0       $720.7
Earnings per share:                                    
   As reported                              $ 1.80       $ 5.39
   Pro forma                                $ 1.76       $ 5.37

The fair value of each option grant is estimated on the date of grant using the
Black-Scholes   option-pricing  model  with  the   following   weighted-average
assumptions:


                                               1996                   1995
Dividend yield                       3.3 % -  3.4 %                  3.2 %
Expected volatility                 14.4 % - 20.1 %        20.6 % - 20.9 %
Risk-free interest rates            5.66 % - 6.76 %        5.78 % - 6.23 %
Expected lives                         2 to 8 years           2 to 8 years

52


A summary of the status of the Company's option plans is presented below:

<TABLE>
<CAPTION>
                                                 1996                      1995                  1994
                                                 Weighted-                 Weighted-             Weighted-
                                                   Average                   Average               Average
                                                  Exercise                  Exercise              Exercise
                                          Shares     Price          Shares     Price       Shares    Price
<S>                                   <C>           <C>         <C>           <C>      <C>          <C>
Outstanding at beginning  of 
    year                              16,724,814    $33.99      14,706,033    $33.78   12,899,425   $31.70
Granted                                  152,150    $33.93       4,038,115    $33.13    3,138,450   $39.98
Exercised                              1,260,977    $24.66         927,371    $22.97      847,806   $22.97
Forfeited                              1,351,957    $38.14       1,091,963    $37.36      484,036   $37.40
Outstanding at end of  year           14,264,030    $34.42      16,724,814    $33.99   14,706,033   $33.78
Exercisable at end of year            10,947,837    $34.33      10,150,528    $34.00    8,159,018   $30.47
Weighted-average fair value of                                                                              
    options granted during the year    $    5.97                  $   6.38                    N/A           

<FN>

N/A:   Information  not applicable as the date of issue  for  the  1994  option
grants precedes the effective date of FASB Statement #123 requirements.

</FN>

The  following  summarizes  information  about  stock  options  outstanding  at
December 31, 1996:

                        Options Outstanding             Options Exercisable
                               Average    Weighted-                 Weighted-
    Range of                 Remaining      Average                   Average
    Exercise               Contractual     Exercise                  Exercise
      Prices       Shares         Life        Price       Shares        Price
$20.38-40.35   14,264,030   6.43 Years       $34.42   10,947,837       $34.33

Under  the  Plan, restricted stock awards grant shares of the Company's  common
stock to key officers and employees.  These shares are subject to a restriction
period  from  the  date of grant, during which they may not be sold,  assigned,
pledged or otherwise encumbered.  The number of shares of the Company's  common
stock  awarded  were  55,600,  19,400  and  45,000  in  1996,  1995  and  1994,
respectively.   The  1994 awards reflect the 1994 two-for-one  stock  split-up.
Restrictions  on  these awards lapse after a period of time designated  by  the
Compensation Committee of the Board of Directors.

Note 11
Shareholder Rights Plan

On  May  8,  1996,  the Company's Board of Directors adopted a new  Shareholder
Rights  Plan to replace the Shareholder Rights Plan originally adopted in  1986
which  expired  on  July 30, 1996.  The Company's Shareholder  Rights  Plan  is
designed  to deter coercive or unfair takeover tactics and to prevent a  person
or  group from gaining control of the Company without offering a fair price  to
all shareholders.

Under  the  terms of the 1996 Shareholder Rights Plan, all common  shareholders
own  one  "Right"  per  outstanding share of common  stock  entitling  them  to
purchase  from  the  Company one one-hundredth of a share of  Series  C  Junior
Participating Preferred Stock at an exercise price of $150.  The Rights  become
exercisable:   10 days after a public announcement that a person or  group  has
acquired  shares representing 15 percent or more of the outstanding  shares  of
common stock; or 15 business days following commencement of a tender offer  for
15 percent or more of such outstanding shares of common stock.

The  Company  can redeem the Rights for $0.01 per Right at any  time  prior  to
their  becoming exercisable.  The Rights will expire on July 31,  2006,  unless
redeemed earlier by the Company or exchanged for common stock.

If  after the Rights become exercisable the Company is involved in a merger  or
other business combination at any time when there is a holder of 15 percent  or
more  of  the  Company's  stock, the Rights will  then  entitle  holders,  upon
exercise  of the Rights, to receive shares of common stock of the acquiring  or
surviving company with a market value equal to twice the exercise price of each
Right.  There is an exemption for any issuance of common stock by  the  Company
directly  to any person, even if that person would become the beneficial  owner
of  15%  or more of the common stock provided that such person does not acquire
any  additional shares of common stock.  The Rights described in this paragraph
shall  not apply to an acquisition, merger or consolidation which is determined
by  a majority of the Company's independent directors, after consulting one  or
more investment banking firms, to be fair and otherwise in the best interest of
the Company and its shareholders.

53


Note 12
Pension Plans
The Company has various pension plans covering substantially all U.S. employees
and certain foreign employees.  Plan benefits are based on compensation paid to
employees  and their years of service.  Company policy is to make contributions
to  its U.S. plans within the maximum amount deductible for Federal income  tax
purposes.   Plan assets consist primarily of equity securities and  government,
corporate and other fixed-income obligations.

The components of net pension costs for the plans were as follows:

Dollars in Millions                                1996      1995      1994
Service cost (benefits earned during the year)   $ 34.0     $53.5    $ 49.9
Interest cost on projected benefit obligation      70.0      63.3      57.6
Return on plan assets                             (72.4)    (69.0)    (65.0)
Net amortization and deferral                      (8.7)     (7.3)     (8.1)
Multi-employer plans                                0.5       0.4       0.3
Net pension costs                                $ 23.4     $40.9    $ 34.7

The decline in the Company's 1996 pension expense is due primarily to an 
increase in  the actual rate of return on the plans' net assets, a reduction 
in the number of  active employees and changes in certain actuarial assumptions  
to  better reflect the Company's actual experience.

Reconciliations of the funded status of the Company's U.S. plans to the accrued
pension costs were as follows:


</TABLE>
<TABLE>
<CAPTION>
                                                   Overfunded          Underfunded
Dollars in Millions                              1996     1995        1996      1995
<S>                                           <C>       <C>        <C>       <C>                    
Vested benefits                               $ 702.5   $ 658.7    $  65.6   $  59.3
Non-vested benefits                              25.0      15.4        0.9       1.5
Accumulated benefit obligation                  727.5     674.1       66.5      60.8
Effect of projected future salary increases      65.1      75.3       10.5      13.9
Projected benefit obligation                    792.6     749.4       77.0      74.7
Plan assets at market value                     880.4     783.7       26.9      27.1
Projected benefit obligation less                                                                  
  (greater) than plan assets                     87.8      34.3      (50.1)    (47.6)
Unrecognized net (gain) loss                   (135.7)    (64.3)       1.5       1.7
Unrecognized prior service cost                  16.4      19.0        4.2       5.2
Unrecognized net (asset) liability at                                                              
  transition                                     (9.9)    (22.1)       0.9       1.5
Accrued pension costs                         $ (41.4)  $ (33.1)   $ (43.5)  $ (39.2)
                                                                                    
<FN>

Assumptions (reflecting averages across all plans): Weighted average discount
rate: 7.5%, Rate of future compensation increases: 4.5%, Long-term rate of 
return on plan assets:  9.5%.

</FN>
</TABLE>

Reconciliations of the funded status of the Company's foreign plans to the 
prepaid (accrued) pension costs were as follows:

<TABLE>
<CAPTION>

                                                 Overfunded             Underfunded
Dollars in Millions                            1996       1995       1996       1995
<S>                                          <C>        <C>        <C>        <C>
Vested benefits                              $ 95.1     $ 78.2     $ 14.0     $ 21.0
Non-vested benefits                              --        0.1        0.6        2.2
Accumulated benefit obligation                 95.1       78.3       14.6       23.2
Effect of projected future salary increases    29.0       24.4        0.7        0.8
Projected benefit obligation                  124.1      102.7       15.3       24.0
Plan assets at market value                   139.0      114.6        0.1         --
Projected benefit obligation less                                                       
  (greater) than plan assets                   14.9       11.9      (15.2)     (24.0)
Unrecognized net (gain) loss                   (4.7)      (3.5)       0.5        0.2
Unrecognized prior service cost                 2.7        3.9         --         --     
Unrecognized net asset at transition           (7.3)      (7.9)      (0.1)      (0.1)
Prepaid (accrued) pension costs              $  5.6     $  4.4     $(14.8)    $(23.9)

<FN>

Assumptions (reflecting averages across all plans): Weighted average discount rate: 7.9%,
Rate  of future compensation increases:  6.1%, Long-term rate of return on plan
assets:  8.1%.

</FN>
</TABLE>

Unrecognized prior service cost is being amortized over periods ranging from 10
to 18 years.

The  foreign pension plans included unfunded termination indemnity reserves  of
$6.7 million and $15.4 million as of December 31, 1996 and 1995, respectively.


Note 13
Postretirement Benefits Other Than Pensions and Other
Postemployment Benefits

The Company has various postretirement health care plans covering substantially
all  U.S. employees and certain foreign employees.  The plans provide  for  the
payment  of  certain  health  care  and life  insurance  benefits  for  retired
employees  who  meet  certain  service-related eligibility  requirements.   The
Company funds only the plans' annual cash requirements.

54


The components of postretirement benefit costs were as follows:

Dollars in Millions                                1996       1995     1994
Service cost (benefits earned during the year)    $ 6.7      $ 6.9    $ 7.1
Interest cost on projected benefit obligation      17.3       19.4     19.0
Amortization                                        0.4        0.2      0.1
Total postretirement benefit costs                $24.4      $26.5    $26.2

The  Company's  unfunded  accumulated postretirement  benefit  obligations  and
accrued postretirement benefit costs were as follows:

Dollars in Millions                               1996               1995
Current retirees                               $ 132.3            $ 136.4
Current active employees - fully eligible         11.7               15.8
Current active employees - not fully eligible    105.1              113.6
Accumulated postretirement benefit obligation    249.1              265.8
Unrecognized net gain (loss)                      27.1               (5.5)
Unrecognized prior service cost                   (5.2)              (2.3)
Accrued postretirement benefit costs           $ 271.0            $ 258.0
Assumptions:                                                     
  Weighted average discount rate:  7.50%                           
  Health care trend rates (varies by plan):       1997         2007 and Beyond
    Pre-age 65                                   9-12%               4-6%
    Age 65 and over                              7-12%               4-6%

If the health care trend rates were increased one percentage point, the current-
year  postretirement benefit costs would have been $3.9 million higher and  the
accumulated  postretirement benefit obligation as of December  31,  1996  would
have been $34.3 million higher.

Effective  July  1, 1994, the Company adopted FASB Statement #112,  "Employers'
Accounting  for  Postemployment  Benefits." The  Statement  requires  that  the
expected cost of other postemployment benefits be charged to expense during the
years that employees render services.  The cumulative effect of adoption was  a
$6.8 million pretax charge, or $4.1 million after-tax, in the third quarter  of
1994.   The  adoption of the Statement has not had a material effect on  annual
operating  results or cash flows since adoption, nor is it expected to  have  a
material effect in future years.

Note 14
Lease and Other Commitments

Certain equipment and operating properties are rented under non-cancelable  and
cancelable  operating leases.  Total rental expense under operating leases  was
$36.4 million, $36.3 million and $33.5 million for the years ended December 31,
1996,  1995  and  1994,  respectively. The following is a  schedule  of  future
minimum annual rentals on non-cancelable operating leases, primarily for  sales
offices,  distribution  centers and corporate headquarters,  in  effect  as  of
December 31, 1996.

<TABLE>
<CAPTION>

Dollars in Millions    1997     1998    1999     2000     2001   Thereafter    Total
<S>                   <C>      <C>     <C>      <C>      <C>          <C>     <C>
Total payments        $29.3    $28.0   $24.7    $17.5    $16.3        $66.1   $181.9

</TABLE>

The Company enters into executory contracts to promote various products.  As of
December 31, 1996, future commitments under these contracts amounted to $47.0
million.


Note 15
Supplementary Income Statement Information

Dollars in Millions                      1996          1995         1994
Advertising, media and production    $  289.8      $  271.5     $  303.5
Merchandising                           913.5       1,192.7      1,383.9
Total advertising and merchandising  $1,203.3      $1,464.2     $1,687.4
Depreciation expense                 $  119.1      $  115.3     $  133.1
Amortization of intangibles          $   78.5      $   86.7     $   36.9
Research and development             $   33.0      $   40.4     $   56.2


Note 16
Interest Expense

Dollars in Millions                        1996         1995        1994
Interest expense                        $ 113.0       $135.9      $103.1
Interest expense capitalized               (6.2)        (4.3)       (1.6)
Subtotal                                  106.8        131.6       101.5
Interest income                            (7.4)        (6.2)       (9.0)
Interest expense - net                  $  99.4       $125.4      $ 92.5

Interest paid in the years ended December 31, 1996, 1995 and 1994 was $109.0
million, $129.9 million and $96.6 million, respectively.

55


Note 17
Income Taxes

The  Company  uses an asset and liability approach to financial accounting  and
reporting  for income taxes in accordance with FASB Statement #109, "Accounting
for  Income  Taxes."  Provisions for income taxes on income  before  cumulative
effect of accounting change were as follows:

Dollars in Millions                1996           1995           1994
Currently payable:                                                          
   Federal                       $ 99.4         $339.1         $129.8
   Foreign                         10.2          131.7           15.0
   State                           26.6           54.9           40.2
Total currently payable           136.2          525.7          185.0
Deferred - net:                                                
   Federal                         15.9          (19.8)         (42.2)
   Foreign                         10.4           (7.3)          (3.1)
   State                            5.2           (2.1)         (12.4)
Total deferred - net               31.5          (29.2)         (57.7)
Provision for income taxes       $167.7         $496.5         $127.3

The components of the deferred income tax provision (benefit) were as follows:

Dollars in Millions                    1996         1995        1994
Accelerated tax depreciation          $ 3.7       $(23.8)     $  8.8
Postretirement benefits                 0.6         (6.5)       (6.0)
Accrued expenses including                                       
  restructuring charges                40.6         12.6       (30.8)
Loss carryforwards                     (7.1)         3.5        (6.1)
Foreign gain deferral                   9.8           --          --
Other                                 (16.1)       (15.0)      (23.6)
Provision (benefit) for deferred                                  
  income taxes                        $31.5       $(29.2)     $(57.7)

Total income tax provisions (benefits) were allocated as follows:

Dollars in Millions                          1996        1995        1994
Continuing operations                     $ 167.7     $ 496.5     $ 127.3
Cumulative effect of accounting change    $    --     $    --     $  (2.7)
Items charged directly to common                                      
  shareholders' equity                    $  (8.4)    $ (11.4)    $ (12.7)

The sources of pretax income before cumulative effect of accounting change were
as follows:

Dollars in Millions                       1996          1995          1994
U.S. sources                            $362.8      $  925.4        $302.2
Foreign sources                           52.8         295.1          18.2
Income before income taxes and                                       
  cumulative effect of accounting      
  change                                $415.6      $1,220.5        $320.4

Reconciliations  of  the statutory Federal income tax rates  to  the  effective
income tax rates were as follows:

<TABLE>
<CAPTION>

Dollars in Millions                     1996                 1995                  1994
                                              % of                 % of                   % of
                                            Pretax               Pretax                 Pretax
                                  Amount    Income     Amount    Income     Amount      Income
<S>                               <C>        <C>       <C>        <C>       <C>          <C>
Tax provision based on the                                                                                     
   Federal statutory rate         $145.5     35.0%     $427.2     35.0%     $112.1       35.0%
State and local income                                                                                         
   taxes - net of Federal                                                                                       
   income tax benefit               20.7      5.0        34.3      2.8        18.1        5.6
Repatriation of foreign                                                                                        
   earnings                        (11.3)    (2.7)       18.9      1.5        (3.9)      (1.2)
Foreign tax rate differential        2.1      0.5        21.1      1.7         5.5        1.7
Miscellaneous items                 10.7      2.6        (5.0)    (0.3)       (4.5)      (1.4)
Provision for income taxes        $167.7     40.4%     $496.5     40.7%     $127.3       39.7%

</TABLE>

Deferred tax assets and deferred tax liabilities were as follows:

Dollars in Millions                     1996                      1995
                                 Assets   Liabilities      Assets   Liabilities
Depreciation and amortization    $ 56.9        $400.1      $ 58.8       $ 405.6
Postretirement benefits           100.3            --       100.9            -- 
Other benefit plans                60.8           9.2        59.8          20.2
Accrued expenses including                                                    
  restructuring charges            80.3           7.9       147.9          10.4
Loss carryforwards                 14.5            --        13.5            --
Other                              13.3          33.2        15.9          22.8
Subtotal                          326.1         450.4       396.8         459.0
Valuation allowance               (14.2)           --       (20.0)           --
Total                            $311.9        $450.4     $ 376.8        $459.0

56


As of December 31, 1996, the Company had $48.3 million of operating and capital
loss  carryforwards  available  to  reduce future  taxable  income  of  certain
international  subsidiaries.  These loss carryforwards must be utilized  within
the carryforward periods of these international jurisdictions.  The majority of
loss  carryforwards have no expiration restrictions.  Those  with  restrictions
expire primarily in five years.  A valuation allowance has been provided for  a
portion of the deferred tax assets related to the loss carryforwards.

Included in other current assets were deferred tax assets of $99.9 million  and
$151.4  million as of December 31, 1996 and 1995, respectively.   Income  taxes
paid  during 1996, 1995 and 1994 were $161.1 million, $434.7 million and $100.4
million, respectively.


Note 18
Litigation

The  case entitled Sands, Taylor & Wood v. The Quaker Oats Company, which dealt
with the Company's use of the words "thirst aid" in advertising Gatorade thirst
quencher,  was settled in September 1995 while the case was pending before  the
U.S.  Court of Appeals for the Seventh Circuit.  The Company did not incur  any
additional charge above the amount previously recorded in connection with  this
settlement.

On  November  1, 1995, the Company filed suit against Borden, Inc.  in  Federal
District   Court   in   New   York   alleging   that   Borden   made   material
misrepresentations  and  committed  fraud  in  connection  with  the  Company's
November 1994 acquisition of a Brazilian pasta business for $100 million.   The
Company seeks to rescind the transaction and collect damages.

The  Company  is also a party to a number of lawsuits and claims, which  it  is
vigorously defending.  Such matters arise out of the normal course of  business
and  relate  to  the  Company's recent acquisition activity and  other  issues.
Certain  of these actions seek damages in large amounts.  While the results  of
litigation  cannot  be predicted with certainty, management believes  that  the
final outcome of such litigation will not have a material adverse effect on the
Company's consolidated financial position or results of operations.  Changes in
assumptions,  as well as actual experience, could cause the estimates  made  by
management to change.

Note 19
Quarterly Financial Data (Unaudited)

Dollars in Millions (Except Per Share Data)
                                First      Second       Third     Fourth
1996                       Quarter(a)     Quarter  Quarter(b)    Quarter
Net sales                    $1,222.8    $1,481.8   $ 1,436.2   $1,058.2
Cost of goods sold              664.5       790.1       754.3      598.6
Gross profit                 $  558.3    $  691.7   $   681.9   $  459.6
Net income                   $   32.2    $   64.6   $   133.0   $   18.1
Per common share:                                                   
  Net income                 $   0.23    $   0.47   $    0.98   $   0.12
  Cash dividends declared    $  0.285    $  0.285   $   0.285   $  0.285
  Market price range:                                            
    High                     $ 35 7/8    $ 37 5/8   $  36 7/8   $ 39 1/2
    Low                      $ 32 3/4    $ 32 3/8   $  30 3/8   $ 34 1/8
(a)Includes  a  $2.8 million pretax gain ($1.7 million after-tax  or  $.01  per
share) for the sale of the Italian products business.
(b)Includes a $133.6  million pretax gain ($80.1 million after-tax or $.59  per
share)  for the sale of the U.S. and Canadian frozen foods business and  pretax
restructuring  charges of $23.0 million ($19.4 million after-tax  or  $.14  per
share)  related to plant consolidations in the U.S. Foods business and a change
in how the Company sells Snapple beverages in certain Texas markets.

Dollars in Millions (Except Per Share Data)
                                    First        Second      Third       Fourth
1995                           Quarter(a)    Quarter(b)    Quarter   Quarter(c)
Net sales                        $1,633.5      $1,587.4   $1,553.6     $1,179.5
Cost of goods sold                  871.0         894.1      825.0        704.3
Gross profit                     $  762.5      $  693.3   $  728.6     $  475.2
Net income                       $  366.1      $  344.2   $   61.5     $  (47.8)
Per common share:                                                       
   Net income                    $   2.73      $   2.57   $   0.45     $  (0.36)
   Cash dividends declared       $  0.285      $  0.285   $  0.285     $  0.285
   Market price range:                                                       
     High                        $ 36 1/2      $ 37 1/2   $ 36         $ 37 3/8
     Low                         $ 30 1/4      $ 32 1/8   $ 30 3/4     $ 31 1/8
(a)  Includes a $513.0  million pretax gain ($322.2  million after-tax or $2.41
per  share) for the sale of the U.S. and Canadian pet food business and a  $4.9
million pretax gain ($2.8 million after-tax or $.02 per share) for the sale  of
the Dutch honey business.
(b) Includes a $487.2 million pretax gain ($272.6 million after-tax or $2.04
per share) for the sale of the European pet food business; a $74.5 million
pretax gain ($43.9 million after-tax or $.33 per share) for the sale of the
Mexican chocolate business;   a $91.2 million pretax gain ($53.1 million after-
tax or $.40 per share) for the sale of the U.S. bean and chili businesses;
pretax restructuring charges of $76.5 million ($46.1 million after-tax or $.35
per share) for cost-reduction and realignment activities; and an additional
$10.6 million pretax provision ($6.2 million after-tax or $.05 per share) for
estimated litigation costs.
(c)Includes pretax restructuring charges of $40.8 million ($24.5 million after-
tax or $.18 per share) for Snapple beverages supply chain cost reductions and
for realignment activities in Europe and Asia/Pacific.

57


Report of Independent Public Accountants



To the Shareholders of The Quaker Oats Company:

We have audited the accompanying consolidated balance sheets of The Quaker Oats
Company (a New Jersey corporation) and subsidiaries as of December 31, 1996 and
1995,  and  the related consolidated statements of income, common shareholders'
equity  and  cash flows for the years ended December 31, 1996, 1995  and  1994.
These  financial statements are the responsibility of the Company's management.
Our responsibility is to express an opinion on these financial statements based
on our audits.

We  conducted  our  audits  in  accordance  with  generally  accepted  auditing
standards.   Those  standards require that we plan and  perform  the  audit  to
obtain reasonable assurance about whether the financial statements are free  of
material  misstatement.  An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements.   An  audit
also   includes  assessing  the  accounting  principles  used  and  significant
estimates  made  by  management, as well as evaluating  the  overall  financial
statement presentation.  We believe that our audits provide a reasonable  basis
for our opinion.

In  our opinion, the financial statements referred to above present fairly,  in
all  material respects, the financial position of The Quaker Oats  Company  and
subsidiaries  as  of  December 31, 1996 and 1995,  and  the  results  of  their
operations and their cash flows for the years ended December 31, 1996, 1995 and
1994 in conformity with generally accepted accounting principles.

As  indicated  in  Note  13, effective July 1, 1994, the  Company  changed  its
accounting for postemployment benefits.


/s/Arthur Andersen LLP
Chicago, Illinois
February 5, 1997


Report of Management



Management  is  responsible for the preparation and integrity of the  Company's
financial   statements.   The  financial  statements  have  been  prepared   in
accordance  with  generally  accepted  accounting  principles  and  necessarily
include some amounts that are based on management's estimates and judgment.

To  fulfill its responsibility, management's goal is to maintain strong systems
of  internal  controls, supported by formal policies and  procedures  that  are
communicated  throughout  the  Company.   Management  regularly  evaluates  its
systems  of internal controls with an eye toward improvement.  Management  also
maintains  a  staff  of  internal auditors who evaluate  the  adequacy  of  and
investigate the adherence to these controls, policies and procedures.

Our  independent  public accountants, Arthur Andersen  LLP,  have  audited  the
financial  statements  and  have  rendered an opinion  as  to  the  statements'
fairness  in  all  material  respects.   During  the  audit,  they  obtain   an
understanding of the Company's internal control systems and perform  tests  and
other  procedures  to  the  extent  required  by  generally  accepted  auditing
standards.

The Board of Directors pursues its oversight role with respect to the Company's
financial  statements through the Audit Committee, which is composed solely  of
non-management  directors.   The Audit Committee meets  periodically  with  the
independent public accountants, internal auditors and management to assure that
all  are  properly  discharging their responsibilities.   The  Audit  Committee
approves  the  scope  of the annual audit and reviews the  recommendations  the
independent public accountants have for improving internal accounting controls.
The  Board of Directors, on recommendation of the Audit Committee, engages  the
independent public accountants, subject to shareholder approval.

Both Arthur Andersen LLP and the internal auditors have unrestricted access  to
the Audit Committee.

58


Additional 10-K Information



Description of Property

As  of  December 31, 1996, the Company operated 57 manufacturing plants  in  19
states  and  15 foreign countries and owned or leased distribution centers  and
sales offices in 20 states and 23 foreign countries.

                                            Owned and Leased            
                    Owned and Leased            Distribution   Owned and Leased
                      Mfg. Locations                 Centers      Sales Offices
Industry Segment    U.S.     Foreign       U.S.      Foreign    U.S.    Foreign
Foods                 22          20          7           14       6         22
Beverages              7           7         --            3      18         13
Shared                --           1          2            3      12         10
Total                 29          28          9           20      36         45

The  Company owns a research and development laboratory in Barrington, Illinois
and  leases  corporate office space in downtown Chicago, Illinois.   Management
believes  manufacturing, distribution and office space  owned  and  leased  are
suitable and adequate for the business and productive capacity is appropriately
utilized.

Trademarks

The  Company and its subsidiaries own a number of trademarks and are not  aware
of  any  circumstances that could adversely affect the continued use  of  these
trademarks.  Among the most important of the domestic trademarks owned  by  the
Company  are  Quaker, Cap'n Crunch, Quaker Toasted Oatmeal, Life,  Quaker  100%
Natural  and Quaker Oatmeal Squares for breakfast cereals; Gatorade for thirst-
quenching beverages; Snapple for teas and juice drinks; Quaker and Quaker Chewy
for  grain-based  snacks; Rice-A-Roni and Near East for  value-added  rice  and
grain products; Pasta Roni for value-added pasta; Nile Spice for soup in a cup;
Golden  Grain  and Mission for pasta; Quaker and Aunt Jemima for mixes,  syrups
and  corn  goods;  Ardmore  Farms  for citrus and  fruit  juices;  Continental,
Maryland  Club  and Continental WB for coffee, and; Mrs. Richardson's  for  ice
cream toppings.  Many of the grocery product trademarks owned by the Company in
the United States are registered in foreign countries in which the Company does
substantial business.  Internationally, key trademarks owned include:   Quaker,
Cruesli, Honey Monster, Sugar Puffs and Scott's for breakfast cereals; Coqueiro
for  fish;  Toddy  and ToddYnho for chocolate beverages; and  Adria  for  pasta
products.


Worldwide Foods Description

The Company is a major participant in the competitive packaged food industry in
the  United States and is a leading manufacturer of hot cereals, pancake mixes,
grain-based  snacks, cornmeal, hominy grits and value-added rice products.   In
addition,  the Company is the second-largest manufacturer of syrups and  value-
added  pasta products and is among the five largest manufacturers of  ready-to-
eat  cereals  and dry pasta products.  The Company competes with a  significant
number  of  large and small companies on the basis of price, value, innovation,
quality  and convenience, among other attributes.  The Company's food  products
are  purchased  by  consumers through a wide range of food  distributors.   The
Company  utilizes  both its own and broker sales forces  and  has  distribution
centers  throughout the country, each of which carries an inventory of most  of
the  Company's food products.  In addition, the Company markets a line of  over
400  items  for the food service market, including Quaker hot and  ready-to-eat
cereals;  Continental  and  Maryland Club coffee;  Ardmore  Farms  single-serve
frozen fruit juices; a specialty line of custom-blended dry baking mixes; ready-
to-bake  biscuits;  Arnie's  Bagelicious Bagels and Petrofsky's  bagels;  Burry
cookies  and  crackers; and Mrs. Richardson's syrups, ice  cream  toppings  and
condiments.   Outside the United States, the Company manufactures  and  markets
its products in countries throughout Latin America, Europe and the Asia/Pacific
region.  It is the leading hot cereals producer in the United Kingdom and  many
other  countries and is a leading pasta manufacturer and canned fish  processor
in Brazil.


Worldwide Beverage Description

The  Company is the world's leading manufacturer of sports beverages.  It sells
its  sports beverages in over 45 countries around the world and is the  leading
sports   drink  distributor  in  the  United  States,  Canada,  Mexico,  Italy,
Argentina,  Brazil, Venezuela, Colombia, Indonesia and the Philippine  Islands.
It is also one of the leading sports drink brands in Korea and Australia, where
Gatorade  thirst quencher is sold through licensee arrangements.  In the  U.S.,
Gatorade  thirst quencher utilizes a combination of brokers and  the  Company's
own  sales  force  and has distribution centers throughout  the  country.   The
Company  is  also  a  leading marketer of single-serve,  alternative  beverages
(which  include ready-to-drink teas, lemonades and juice drinks) in the  United
States  and  Canada where it competes with a significant number  of  large  and
small  companies  on  the  basis  of  price,  value,  innovation,  quality  and
convenience,  among other attributes.  The Company sells Snapple  beverages  in
the  United  States  through  a  network of independent  beverage  distribution
companies  and  a  few  self-owned  distributors;  each  maintains  a  complete
inventory.




Raw Materials

The  raw  materials  used in manufacturing include oats, wheat,  soy  products,
corn,  rice,  sweeteners,  tea, orange and other juice  concentrates,  almonds,
coffee beans, raisins, beef, chicken, shortening and fish, as well as a variety
of  packaging  materials.   These products are purchased  mainly  in  the  open
market.  Supplies of all raw materials have been adequate and continuous.


59


Directors

Members of the
Board of Directors

Frank C. Carlucci 1*,5,6
Chairman
The Carlyle Group
(Banking)
Washington, D.C.

Silas S. Cathcart 2*,3,5
Retired Chairman
Illinois Tool Works
(Diversified Products)
Chicago, Illinois

Kenneth I. Chenault 1,2,4,5
President and Chief Operating Officer
American Express
Company
(Financial and Travel
Services)
New York, New York

Judy C. Lewent 1,4,5,6
Senior Vice President and Chief Financial Officer
Merck & Co., Inc.
(Pharmaceuticals)
Whitehouse Station,
New Jersey

Vernon R. Loucks, Jr. 2,3,5*
Chairman and Chief
Executive Officer
Baxter International Inc.
(Medical Care Products)
Deerfield, Illinois
                                       
Thomas C. MacAvoy 1,5,6*
Paul M. Hammaker
Professor of Business
Administration
Darden Graduate
School of Business
Administration
University of Virginia
Charlottesville, Virginia

Luther C. McKinney 3
Senior Vice President
Law, Corporate Affairs and Corporate Secretary

Walter J. Salmon
4,5,6
Stanley Roth, Sr.
Professor of Retailing
Harvard Business School
Boston, Massachusetts

William D. Smithburg 3,5
Chairman, President and 
Chief Executive Officer

William L. Weiss 2,3,4*,5
Chairman Emeritus
Ameritech Corporation
(Telecommunications)
Chicago, Illinois


Board Committees
1 Audit
2 Compensation
3 Executive
4 Finance
5 Nominating
 (William D. Smithburg
 Ex Officio Member)
6 Public Responsibility
* Denotes Committee Chairman


Officers

Senior Officers


William D. Smithburg +
Age 58
Chairman, President and 
Chief Executive Officer
Joined Quaker in 1966.
Elected to present office in 1995.

Luther C. McKinney +
Age 65
Senior Vice President
Law, Corporate Affairs
and Corporate Secretary
Joined Quaker in 1974.
Elected to present office in November 1996.

Douglas J. Ralston +
Age 51
Senior Vice President
Human Resources
Joined Quaker in 1981.
Elected to present
office in 1992.

Robert S. Thomason +
Age 52
Senior Vice President
Finance and Chief
Financial Officer
Joined Quaker in 1971.
Elected to present office in 1995.


Corporate Staff
Officers

John H. Calhoun
Vice President and
Associate General 
Corporate Counsel

Penelope C. Cate
Vice President
Government and
Community Relations

Michael L. Cohen
Vice President
Human Resource Development

Janet K. Cooper +
Age 43
Vice President and Treasurer
Joined Quaker in 1978.
Elected to present office in 1992.

Margaret M. Eichman
Vice President
Investor Relations and
Corporate
Communications

Scott Gantwerker
Vice President
Quality Worldwide




Thomas L. Gettings +
Age 40
Vice President and
Corporate Controller
Joined Quaker in 1987.
Elected to present office in 1992.

Mary M. Hoskins
Assistant Treasurer

John G. Jartz +
Age 43
Vice President
General Counsel and
Business Development
Joined Quaker in 1980.
Elected to present office
in November 1996.

James E. LeGere
Vice President
Information Services

I. Charles Mathews
Vice President
Diversity Management

Mart C. Matthews
Vice President and
Associate General
Corporate Counsel

Kenneth W. Murray
Vice President
Internal Auditing


Quaker Foods
(U.S. and Canada)

Douglas W. Mills +
Age 51
Executive Vice President
Joined Quaker in 1969.
Elected to present office in 1994.

John A. Boynton 
Vice President and
Chief Customer Officer

Polly B. Kawalek
President - Hot
Breakfasts

David L. Morton
President and
Chief Executive Officer
The Quaker Oats
Company of Canada Limited

Mark A. Shapiro
President 
Golden Grain

Russell A. Young 
Vice President
Supply Chain


Worldwide Beverages


James F. Doyle +
Age 44
Executive Vice President
Joined Quaker in 1981.
Elected to present
office in 1994.

Bernardo Wolfson
President - Beverages,
Latin America and Europe

Michael B. Schott +
Age 48
Vice President and
President - Snapple
Beverages 
Joined Quaker in August 1996. 
Elected to present office in
September 1996.


Worldwide Quaker
Food Service

A. Stephen Diamond +
Age 51
Executive Vice President 
Joined Quaker in 1993.
Elected to present office in November 1996.

Ronald L. Bane
Vice President and
Business Leader
Continental Coffee

Dale W. Tremblay
Vice President and
Business Leader -
McDonald's and In-Store
Bakery Business Units


International 
Food Products

Barbara R. Allen +
Age 44
Executive Vice President
Joined Quaker in 1977.
Elected to present office in 1995.

Europe

George F. Sewell
President -
Cereals, Europe

Pacific

Cassian Cheung
President - 
Pacific International Foods

+ also Executive Officers as defined by Securities and Exchange Commission
regulations.  Such Executive Officers serve at the pleasure of the Board of
Directors. All Executive Officers (except Michael B. Schott, who joined the 
Company in August 1996 and was formerly the Vice President of Nantucket Nectars
[1996], Chief Operating Officer of Arizona Beverages [1993-1996], and General
Manager of Don Lee Distributor, Inc. [1991-1993], and A. Stephen Diamond, who 
joined the Company in August 1993 and was formerly President of Pillsbury 
Europe and Managing Director of Grand Met Food Group UK) have been
employed by The Quaker Oats Company in an executive capacity for five years or
more.




Shareholder Information


Dividend Reinvestment and Stock Purchase Plan

Owners of Quaker Oats common stock may use the Company's Dividend Reinvestment
and Stock Purchase Plan to purchase additional shares through automatic dividend
reinvestment and/or optional cash investments.  A booklet describing the Plan
and enrollment procedures is available on request from the Harris Bank.
(Telephone and address are listed on page 65.)


Dividends

Cash dividends on Quaker common stock have been paid for 91 consecutive years.
Dividends are generally declared on a quarterly basis, with holders as of the
record date being entitled to receive the cash dividend on the payable date.


Shareholder Services

Harris Trust and Savings Bank acts as transfer agent and registrar for the
Company stock and maintains all primary shareholder records.  Shareholders may
obtain information relating to their share positions, dividends, stock transfer
requirements, lost certificates, dividend reinvestment accounts and other
related matters by telephoning the Shareholder Hotline toll-free at 1-800-344-
1198.


Form 10-K

This Annual Report includes all financial statements and notes required by
Form 10-K.  If you request a Form 10-K, you will receive the annual report,
proxy statement, and the Form 10-K cover page, exhibit list and conformed
signature page.

Annual Meeting

Shareholders are cordially invited to attend the Annual Meeting, which will
be held at the Rosemont Theatre, 5400 North River Road in Rosemont, Illinois,
May 14, 1997, at 9:30 a.m. (CST).

Investor Relations

Security analysts, investment professionals and shareholders should direct
their business-related inquiries to:

Investor Relations - Suite 27-7
or call (312) 222-7818


Media Relations

Copies of Press Releases are available at no charge through PR Newswire's
Company News On-Call fax service.
Call 1-800-758-5804, extension 103689.

Press and media related inquiries should be addressed to:

Media Relations - Suite 27-6
or call (312) 222-7388


Consumer Affairs

Inquiries regarding our products should be addressed to:

Consumer Affairs
The Quaker Oats Company
P.O. Box 049003
Chicago, Illinois 60604-9003

For information about a specific product, call the toll-free number shown 
on the package.

The Quaker Oats Company was incorporated in 1901
under the laws of the state of New Jersey.

Ticker Symbol:  OAT

Internet address:  www.quakeroats.com




Corporate Headquarters Mailing Address:      Street Address:
                       The Quaker Oats       Quaker Tower
                       Company               321 North Clark Street
                       P.O. Box 049001       Chicago, Illinois 60610-4714
                       Chicago, Illinois     (312) 222-7111
                       60604-9001
                       
                       
Transfer Agent,        Harris Trust and Savings Bank, Shareholder Services
Registrar and Dividend Division
Disbursing Agent       P.O. Box 755, 311 West Monroe 
                       Chicago, Illinois 60690-0755
                       1-800-344-1198
                       
Dividend Reinvestment  Harris Trust and Savings Bank, Dividend Reinvestment
and                    and Stock Purchase Plan
Stock Purchase Plan    P.O. Box A3309
                       Chicago, Illinois 60690-3309
                       1-800-344-1198
                     
Independent Public     Arthur Andersen LLP
Accountants            33 West Monroe
                       Chicago, Illinois  60603
                       (312) 580-0033

Shares Listed          New York Stock Exchange
                       Chicago Stock Exchange
                       Pacific Stock Exchange
                       The Stock Exchange, London




EXHIBIT 21







                         State of Subsidiary
     
     
     
                            Incorporation
     
     
     
                       THE QUAKER OATS COMPANY
                                       
                                       
                                       


             ACTIVE DOMESTIC SUBSIDIARIES AS OF 12/31/96
                                       
                                       
                                       
Subsidiary                                        State of Incorporation

Ardmore Farms, Inc.                               Pennsylvania
Arnie's Bagelicious Bagels, Inc.                  Delaware
Continental Coffee Products Company               Delaware
The Gatorade Company                              Delaware
Gatorade Puerto Rico Company                      Delaware
Golden Grain Company                              California
Grocery International Holdings, Inc.              Delaware
Liqui-Dri Foods, Inc.                             Kentucky
Mr. Natural, Inc.                                 Delaware
Pacific Snapple Distributors, Inc.                California
QO Coffee Holdings, Inc.                          Delaware
Quaker Custom Foods, Inc.                         Delaware
Quaker Food Service Holdings Pte. Ltd.            Delaware
Quaker Latin America, Inc.                        Delaware
Quaker Oats Asia, Inc.                            Delaware
Quaker Oats Europe, Inc.                          Illinois
Quaker Oats Holdings, Inc.                        Delaware
Quaker Oats Music, Inc.                           Delaware
Quaker Oats Phillipines, Inc.                     Delaware
Quaker South Africa, Inc.                         Delaware
Richardson Foods Corporation                      New York
Snapple Beverage Corp.                            Delaware
Snapple Caribbean Corp.                           Delaware
Snapple Finance Corp.                             Delaware
Snapple International Corp.                       Delaware
Snapple Worldwide Corp.                           Delaware
Southwest Snapple Corp.                           Delaware
Southwest Snapple Holdings Corp.                  Delaware
Stokely-Van Camp, Inc.                            Indiana

                                       
                                       
             ACTIVE FOREIGN SUBSIDIARIES AS OF 12/31/96

Subsidiary                                           Country

Elaboradora Argentina de Cereales, S.A.              Argentina

Quaker Oats Australia, Pty. Ltd.                     Australia

The Gatorade Company of Australia Pty. Ltd.          Australia

Quaker Oats Foreign Sales Corporation                Barbados

QUIC Ltd.                                            Bermuda

Quaker Brasil, Ltda.                                 Brazil

The Quaker Oats Company of Canada Limited            Canada

Beverages Gatorade (Chile) Ltda                      Chile

Productos Quaker, S.A.                               Colombia

Quaker Oats Limited                                  England

Quaker Trading Limited                               England

The Quaker Beverages GmbH                            Germany

Quaker Beverages Italia, S.p.A.                      Italy

Quaker Oats Japan, Ltd.                              Japan

Quaker Products (Malaysia) Sdn. Bhd                  Malaysia

Quaker de Mexico, S.A. de C.V.                       Mexico

Productos Quaker de Mexico S.A. de C.V.              Mexico

Quaker Oats B.V.                                     The Netherlands

QO Puerto Rico, Inc.                                 Puerto Rico

Quaker Bebidas, S.A.                                 Spain

Productos Quaker, C.A.                               Venezuela


                           DOMESTIC PARTNERSHIPS
                                   
Rhode Island Beverage Corp., GP     Snapple Beverage Corp.        50%
                                    Jeffrey A. Honickman, and     
                                    Jeffrey A. Honickman Trustee  50%
                                                                 
Select Beverages, Inc.              Snapple Beverage Corp.        20.0%
                                    T.H. Lee and Affiliates       70.1%
                                    Kemmerer Group                 5.0%
                                    Select Management              4.9%
                                   
                     DOMESTIC LIMITED PARTNERSHIPS
                                   
Rhode Island Beverage               Snapple Beverage Corp.        49.5%
Packing Company L.P.                Honickman Trust               49.5%
                                    Rhode Island Beverage Corp.    1.0%
                                   
                        DOMESTIC JOINT VENTURES
                                   
Rhone Poulenc                       The Quaker Oats Company       50%
                                    Rhone Poulenc                 50%
                                   
Uni-Quaker Ltd. South Africa        Quaker South Africa, Inc.     50%
                                    Unimil Pty. Ltd.              50%

                                   
                        FOREIGN JOINT VENTURES
                                   
Guangzhou Quaker Oats Food and      The Quaker Oats Company       90%
Beverage Co. Ltd.                   Stokely-VanCamp, Inc.         10%
                                                                 
P.T. Gatorade Indonesia             The Quaker Oats Company       90%
                                    P.T. Gatorade Indonesia       10%
                                                                 
Shanghai Guan Sheng Yuan Quaker     The Quaker Oats Company       70%
Oats Co. Ltd.                       Shanghai Guan Sheng Yuan      
                                    Quaker Oats Co., Ltd.         30%
                                                                 
Shanghai Quaker Oats Beverages Co.  The Quaker Oats Company       80%
Ltd.                                Shanghai Quaker Oats          
                                    Beverages Co. Ltd.            20%
                                                                 
Quaker Cremica Foods Pte. Ltd.      Quaker Food Service Holdings  
                                    Pte. Ltd.                     50%
                                    Quaker Cremica Foods Pte.     
                                    Ltd.                          50%





Exhibit 23



                CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS



As independent public accountants, we hereby consent to the incorporation
by reference of our report dated February 5, 1997, included in this 
Form 10-K for the year ended December 31, 1996 into the Company's
previously filed Registration Statement File Nos. 33-13980, 33-13981, 
33-32970, 2-79503 and 33-33253.



/s/ Arthur Andersen LLP

Chicago, Illinois
March 19, 1997



<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               DEC-31-1996
<CASH>                                             111
<SECURITIES>                                         0
<RECEIVABLES>                                      324
<ALLOWANCES>                                        29
<INVENTORY>                                        275
<CURRENT-ASSETS>                                   890
<PP&E>                                            1943
<DEPRECIATION>                                     742
<TOTAL-ASSETS>                                    4394
<CURRENT-LIABILITIES>                             1355
<BONDS>                                            994
                                0
                                        100
<COMMON>                                           840
<OTHER-SE>                                         309
<TOTAL-LIABILITY-AND-EQUITY>                      4394
<SALES>                                           5199
<TOTAL-REVENUES>                                  5199
<CGS>                                             2808
<TOTAL-COSTS>                                     2808
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                    12
<INTEREST-EXPENSE>                                 107
<INCOME-PRETAX>                                    416
<INCOME-TAX>                                       168
<INCOME-CONTINUING>                                248
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       248
<EPS-PRIMARY>                                     1.80
<EPS-DILUTED>                                     1.78
        

</TABLE>

Exhibit 10 (f)(1)
                                       

                        EXECUTIVE SEPARATION AGREEMENT
                                       

           THIS AGREEMENT is made between The Quaker Oats Company, a New Jersey
corporation (the "Company"), and William D. Smithburg (the "Executive"),  dated
this 18th day of November, 1996.

                               WITNESSETH THAT:

           WHEREAS,  the  Company  wishes to attract and retain  well-qualified
executive  personnel and to assure both itself and the Executive of  continuity
of management in the event of any actual or threatened change in control of the
Company;

           NOW,  THEREFORE, it is hereby agreed by and between the  parties  as
follows:

1.   Operation of Agreement.  The "effective date of this Agreement"  shall  be
     the date on which the Executive declares  it  effective, by  notice to the
     Company  in  writing, but only if a change in control of the  Company  (as
     defined in Section 2) has occurred on or before the date of the notice.

2.   Change  in Control.  A "change in control of the Company" shall be  deemed
     to have occurred if:

     a.   any "Person," which shall mean a "person" as such  term  is  used  in
          Sections  13(d)  and 14(d) of the Securities Exchange Act of 1934, as
          amended  (the "Exchange Act") (other than the Company, any trustee or
          other fiduciary holding  securities under an employee benefit plan of
          the Company, or any company owned,  directly  or  indirectly,  by the
          stockholders of the Company in substantially the  same proportions as
          their   ownership   of  stock  of  the  Company),  is  or becomes the
          "beneficial owner" (as defined in Rule 13d-3 under the Exchange Act),
          directly or indirectly, of securities of the Company representing 30%
          or more of the combined voting power of the Company's then outstanding
          voting securities;  provided,  however, that this paragraph (a) shall
          not apply to any Person who  becomes such  a beneficial owner of such
          Company securities pursuant to an agreement with the Company approved
          by the Company's Board of Directors (the "Board"), entered into before
          such Person has become such a beneficial owner of  Company securities
          representing 5% or more of the combined voting power of the Company's
          then outstanding voting securities;

     b.   during  any period of 24 consecutive months (not including any period
          prior  to  November  13, 1996), individuals,  who at the beginning of
          such period  constitute the Board, and any new director (other than a
          director designated by  a  Person  who has  entered into an agreement
          with the Company to effect a transaction described in paragraph a., c.
          (2) or d. of this Section) whose  election  by  the  Board,  or whose
          nomination for election by the Company's stockholders, was approved by
          a vote of at least  two-thirds (2/3)  of  the  directors  before  the
          beginning of the period cease for any reason to constitute at least a
          majority thereof;
  
     c.   the stockholders of the Company approve (1) a plan of complete 
          liquidation of the Company or (2) the sale or disposition by the 
          Company of all or substantially all of the Company's assets unless the
          acquirer of the assets or  its directors shall meet the conditions for
          a merger or consolidation in subparagraphs d. (1) or d. (2); or

     d.   the stockholders of the Company approve a merger or consolidation  of
          the Company with any other company other than:
          
          (1)   such a merger or consolidation which would result in the voting
          securities  of  the  Company  outstanding immediately  prior  thereto
          continuing to represent (either by remaining outstanding or by  being
          converted  into voting securities of the surviving entity) more  than
          70%  of  the combined voting power of the Company's or such surviving
          entity's outstanding voting securities immediately after such  merger
          or consolidation; or
          
          (2)   such  a  merger  or consolidation which  would  result  in  the
          directors of the Company who were directors immediately prior thereto
          continuing  to  constitute  at least 50%  of  the  directors  of  the
          surviving entity immediately after such merger or consolidation.

       In  this  paragraph d., "surviving entity" shall mean only an entity  in
       which  all of the Company's stockholders immediately before such  merger
       or  consolidation  become stockholders by the terms of  such  merger  or
       consolidation,  and  the  phrase "directors  of  the  Company  who  were
       directors immediately prior thereto" shall include only individuals  who
       were  directors  of the Company at the beginning of the  24  consecutive
       month period preceding the date of such merger or consolidation, or  who
       were  new directors (other than any director designated by a Person  who
       has  entered  into an agreement with the Company to effect a transaction
       described  in  paragraph a., c. (2), d. (1) or d. (2) of  this  Section)
       whose  election  by the Board, or whose nomination for election  by  the
       Company's  stockholders, was approved by a vote of at  least  two-thirds
       (2/3) of the directors before the beginning of such period.
     
3.   Employment Period.  The Company hereby agrees to continue the Executive in
     its employ, and the Executive hereby agrees to remain in the employ of the
     Company, for the period commencing on the effective date of this Agreement
     and ending on the earlier to occur of the third anniversary of such
     effective date or the 65th birthday of the Executive (the "employment
     period"), to exercise such authorities and powers, and perform such duties
     and functions, as are commensurate with the authorities and powers being 
     exercised, and duties and functions being performed, by the Executive
     immediately prior to the effective date  of this Agreement, which services
     shall be performed at the current location where the Executive was employed
     immediately prior to the effective date of this Agreement or at such other
     location within a 30-mile radius of such current location.  The Executive
     shall not be required to accept any other location.  The Executive agrees
     that during the employment period he shall devote his full business time
     exclusively to his executive duties as described herein and perform such
     duties faithfully and efficiently.

4.   Compensation,  Compensation Plans, Benefit Plans,  Perquisites.     During
     the employment period and prior to termination (as defined in Section 5) of
     the Executive, the Executive shall be compensated as follows:

     a. He shall receive an annual salary which is not less than his annual 
        salary immediately prior to the effective date of this Agreement, with
        the opportunity for increases, from time to time thereafter, which are
        in accordance with the Company's regular practices.
     
     b. He shall be eligible to participate on a reasonable basis in bonus, 
        stock option, restricted stock and other incentive compensation plans, 
        which shall provide benefits comparable to those to which he was
        provided immediately prior to the effective date of this Agreement.
     
     c. He shall be eligible to participate on a reasonable basis in tax-
        qualified employee benefit plans (including but not limited to pension, 
        profit sharing and employee stock ownership plans), and supplemental
        non-qualified employee benefit plans relating thereto, which shall
        provide benefits comparable to those to which he was provided
        immediately prior to the effective date of this Agreement.
     
     d. He shall be entitled to receive employee welfare benefits (currently
        elected medical, dental and life insurance benefits) and perquisites
        which are comparable to those to which he was provided immediately 
        prior to the effective date of this Agreement.

5.   Termination.    "Termination" shall mean either  (a)  termination  by  the
     Company of the employment of the Executive with the Company for any reason
     other than death, physical or mental incapacity, or cause (as defined
     below); (b) resignation of the Executive, which, notwithstanding anything
     else herein to the contrary, may be declared by the executive during
     the 30-day period following the first anniversary of the effective date of
     this Agreement; or (c) resignation  of the Executive upon the occurrence of
     any of the  following events:

     (1) a  significant  change  in the nature or scope  of  the  Executive's
         authorities, powers, functions, or duties from those described in
         Section 3;
       
     (2) a reduction in total compensation from that provided in Section 4;
     
     (3) the breach by the Company of any other provision of this Agreement; or
     
     (4) a reasonable determination by the Executive that, as a result of a 
         change in  control  of  the Company his position is significantly
         affected  so that  he  is  unable to exercise the authorities, powers,
         functions or duties attached to his position as described in Section 3.

     "Cause"  means  gross misconduct or willful and material  breach  of  this
     Agreement by the Executive.  No act, or failure to act, on the Executive's
     part shall be deemed "willful" unless done, or omitted to be done, by  the
     Executive not in good faith and without reasonable belief that the  action
     or omission was in the best interest of the Company.
     
6.   Confidentiality.     The  Executive  agrees  that  during  and  after  the
     employment period, he will not divulge or appropriate to his own use or the
     use of others any secret or confidential information or knowledge
     pertaining to the business  of the Company, or any of its subsidiaries,
     obtained during  his employment by the Company or any of its subsidiaries.
     
7.   Severance and Benefit Payments.

       a. In the event of termination of the Executive during the employment
          period, the Company shall pay the Executive a lump-sum severance
          allowance equal to salary and bonus payments for the following 24
          calendar months.  The initial salary rate shall not be less than his
          annual salary immediately prior to termination, or if greater, not
          less than his annual salary immediately prior to the change in control
          of the Company; such salary shall be increased every March  1,
          thereafter, according to the then current Hewitt  Associate's
          projection for movement in executive base salaries.  The initial bonus
          amount shall not be less than the annual equivalent of the incentive
          bonus calculated under Section 4(a)(1) of the Salaried Employees
          Compensation and Benefits Protection  Plan; such bonus amount shall be
          increased every January  1, thereafter, according to the then current
          Hewitt Associates' projection for movement  in executive total cash
          compensation.  The lump-sum  severance allowance shall not be adjusted
          on a present value basis.
       
       b. In the event of termination of the Executive during the employment
          period, the Company shall also pay the Executive a lump-sum benefit
          payment in an amount equivalent to (1) the benefits he would have
          accrued or been allocated under any tax-qualified employee benefit
          plan (including but not limited to pension, profit sharing and
          employee stock ownership plans) and any non-qualified supplemental
          benefit plan relating thereto, maintained by the Company as if he had
          remained in the employ of the Company for 24 calendar months after
          his  termination, which benefits  will be paid in addition  to  the
          benefits provided under such plans and (2) employee welfare benefits
          (currently elected coverage under the medical, dental and life
          insurance programs) to which he would have been entitled under all
          such employee benefit plans, programs or arrangements maintained by
          the Company as if he had remained in the employ of the company for 24
          calendar months after his termination.  Such a benefit payment shall
          be adjusted to include expected increases to the Executive's salary,
          bonus and other compensation as specified in paragraph 7a. having an
          effect on such benefits for such period.  The lump-sum benefit payment
          shall not be adjusted on a present value basis (except for benefits
          accrued in a defined benefit pension plan).
       
       c. The amount of the severance allowance and benefit payment described in
          this Section shall be determined and such payment shall be made as
          soon as it is reasonably practicable.
       
       d. The severance allowance and benefit payment to be provided pursuant to
          this Section 7 shall be in addition to, and shall not be reduced by,
          any other amounts or benefits provided by separate agreement with the
          Executive, or plan or  arrangement of the Company or its subsidiaries,
          unless  specifically stipulated in an agreement which constitutes an
          amendment to this Agreement as provided in Section 14.
     
8.   Make-Whole  Payments.     If any amount payable to the  Executive  by  the
     Company or any subsidiary or affiliate thereof, whether under this
     Agreement or otherwise (a "Payment"), is subject to any tax under section
     4999  of  the Internal Revenue Code of 1986, as amended, (the "Code"), or
     any similar federal or  state law (an "Excise Tax"), the Company shall pay
     to the Executive an additional amount (the "Make Whole-Amount") which is
     equal to (I) the amount of the Excise Tax, plus (II) the aggregate amount
     of any  interest, penalties, fines  or  additions to any tax which are
     imposed in connection  with  the imposition  of  such Excise Tax, plus
     (III) all income, excise  and  other applicable taxes imposed on the
     Executive under the laws of any Federal, state, or local government or
     taxing authority by reason of the payments required under clause (I) and
     clause (II) and this clause (III).
     
     a.For  purposes  of determining the Make-Whole Amount, the Executive shall
       be  deemed to be taxed at the highest marginal rate under all applicable
       local, state, federal and foreign income tax laws for the year in  which
       the  Make-Whole  Amount  is paid.  The Make-Whole  Amount  payable  with
       respect  to  an Excise Tax shall be paid by the Company coincident  with
       the Payment with respect to which such Excise Tax relates.
       
     b.All  calculations under this paragraph 8 shall be made initially by  the
       Company  and the Company shall provide prompt written notice thereof  to
       the  Executive to timely file all applicable tax returns.  Upon  request
       of   the  Executive,  the  Company  shall  provide  the  Executive  with
       sufficient tax and compensation data to enable the Executive or his  tax
       advisor   to   independently   make  the   calculations   described   in
       subparagraph a. above and the Company shall reimburse the Executive  for
       reasonable fees and expenses incurred for any such verification.
       
     c.If  the  Executive gives written notice to the Company of any  objection
       to  the  results  of the Company's calculations within 60  days  of  the
       Executive's  receipt  of written notice thereof, the  dispute  shall  be
       referred  for  determination to tax counsel selected by the  independent
       auditors  of  the Company ("Tax Counsel").  The Company  shall  pay  all
       fees  and  expenses of such Tax Counsel.  Pending such determination  by
       Tax  Counsel, the Company shall pay the Executive the Make-Whole  Amount
       as  determined by it in good faith.  The Company shall pay the Executive
       any  additional  amount determined by Tax Counsel to be due  under  this
       Section  8  (together with interest thereon at a rate equal to  120%  of
       the  Federal  short-term rate determined under section  1274(d)  of  the
       Code) promptly after such determination.
       
     d.The  determination by Tax Counsel shall be conclusive and  binding  upon
       all  parties  unless the Internal Revenue Service, a court of  competent
       jurisdiction, or such other duly empowered governmental body  or  agency
       (a  "Tax  Authority") determines that the Executive owes  a  greater  or
       lesser  amount of Excise Tax with respect to any Payment than the amount
       determine by Tax Counsel.
       
     e.If  a  Tax  Authority  makes a claim against  the  Executive  which,  if
       successful,  would  require the Company to make  a  payment  under  this
       Section 8, the Executive agrees to contest the claim on request  of  the
       Company subject to the  following conditions:
       
       (1) The Executive shall notify the Company of any such claim within 10 
           days of becoming aware thereof. In the event that the Company desires
           the claim to be contested, it shall promptly (but in no event more
           than 30 days after the notice from the Executive or such shorter time
           as the Tax Authority may specify for responding to such claim) 
           request the Executive to contest the  claim.  The Executive shall not
           make any payment of any tax which is the subject of the claim before
           the Executive has given the notice or during the 30-day period 
           thereafter unless the Executive receives written instructions from 
           the Company to make such payment together with an advance of funds 
           sufficient to make the requested payment plus any amounts payable 
           under this Section 8 determined as if such advance were an Excise 
           Tax, in which case the Executive will act promptly in accordance with
           such instructions.
          
       (2) If the Company so requests, the Executive will contest the claim by
           either paying the tax claimed and suing for a refund in the
           appropriate court or contesting the claim in the United States Tax
           Court or other appropriate court, as directed by the Company;
           provided, however, that any request by the Company for the Executive
           to pay the tax shall be accompanied by an advance from the Company to
           the Executive of funds sufficient to make the requested payment plus
           any amounts payable under this Section 8 determined as if such
           advance were an Excise Tax.  If directed by the Company in writing
           the Executive will take all action necessary to compromise or settle
           the claim, but in no event will the Executive compromise or settle
           the claim or cease to contest claim without the written consent of
           the Company; provided, however, that the Executive may take any such
           action if the Executive waives in writing his right to a payment
           under this Section 8 for any amounts payable in connection with such
           claim.  The Executive agrees to cooperate in good faith with the 
           Company in contesting the claim and to comply with any reasonable
           request from the Company concerning the contest of the claim, 
           including the pursuit of administrative remedies, the appropriate 
           forum for any judicial proceedings, and the legal basis for 
           contesting the claim.  Upon request of the Company, the Executive 
           shall take appropriate appeals of any judgment or decision that would
           require the Company to make a payment under this Section 8.  Provided
           that the Executive is in  compliance with the provisions of this 
           section, the Company shall be liable for and indemnify the Executive
           against any loss in connection with, and all costs and expenses, 
           including attorney's fees, which may be incurred as a result of, 
           contesting the claim, and shall provide the Executive within 30 days
           after each written request therefore by the Executive cash advances
           or reimbursement for all such costs and expenses actually incurred or
           reasonably expected to be incurred by the Executive as a result of 
           contesting the claim.
          
     f.Should  a Tax Authority finally determine that an additional Excise  Tax
       is  owed, then the Company shall pay an additional Make-Up Amount to the
       Executive  in  a manner consistent with this Section 8 with  respect  to
       any  additional  Excise  Tax  and  any  assessed  interest,  fines,   or
       penalties.   If  any  Excise Tax as calculated by  the  Company  or  Tax
       Counsel,  as  the case may be, is finally determined by a Tax  Authority
       to  exceed the amount required to be paid under applicable law, then the
       Executive  shall  repay such excess to the Company, but  such  repayment
       shall  be  reduced by the amount of any taxes paid by the  Executive  on
       such excess which are not offset by the tax benefit attributable to  the
       repayment.
     
9.   Mitigation  and Set Off.  The Executive shall not be required to  mitigate
     the  amount of any payment provided for in this Agreement by seeking other
     employment or otherwise. The Company shall not be entitled to set off
     against the amounts payable to the Executive under this Agreement any
     amounts owed to the Company by the Executive, any amounts earned by the
     Executive in other employment after termination of his employment with the
     Company, or any amounts which might have been earned by the Executive in
     other employment had he sought such other employment.
     
10.  Arbitration of All Disputes.  Any controversy or claim arising out  of  or
     relating  to this Agreement or the breach thereof, except with respect  to
     Section 8, shall be settled by arbitration in the City of Chicago in
     accordance with the laws of the State of Illinois by three arbitrators
     appointed by the parties.  If the parties cannot agree on the appointment,
     one arbitrator shall be appointed by the Company and one by the Executive,
     and the third shall be appointed by the first two arbitrators.  If the
     first two arbitrators cannot agree on the appointment of a third
     arbitrator, then the third arbitrator shall be appointed by the Chief
     Judge of the United States Court of Appeals for the Seventh Circuit.  The
     arbitration shall be conducted in accordance with the rules of the
     American Arbitration Association, except with respect to  the selection
     of arbitrators which shall be as provided in this  Section  10. Judgment
     upon the award rendered by the arbitrators may be entered in any court
     having  jurisdiction thereof.  In the event that it shall be necessary
     or desirable for the Executive to retain legal counsel or incur other costs
     and expenses in connection with enforcement of his rights under this
     Agreement, Executive  shall  be entitled to recover from the Company  his
     reasonable attorneys' fees and costs and expenses in connection with
     enforcement of his rights (including the enforcement of any arbitration
     award in court).  Payment shall be made to the Executive by the Company at
     the time these attorneys' fees and  costs  and expenses are incurred by the
     Executive.  If, however,  the arbitrators should later determine that under
     the circumstances the Executive could have had no reasonable expectation of
     prevailing on the merits at the time he initiated the arbitration based on
     the information then available to him, he shall repay any such payments to
     the Company in accordance with the order of the arbitrators.  Any award of
     the arbitrators shall include interest at a rate or rates considered just
     under the circumstances by the arbitrators.
     
11.  Notices.    Any  notices,  requests,  demands,  and  other  communications
     provided for by this Agreement shall be sufficient if in writing and if
     sent by registered or certified mail to the Executive at the last address
     he has filed in writing with the Company or, in the case of the Company, at
     its principal executive offices.
     
12.  Non-Alienation.      The  Executive shall not have any  right  to  pledge,
     hypothecate, anticipate or in any way create a lien upon any amounts 
     provided under this Agreement; and no benefits payable hereunder shall be
     assignable in anticipation  of payment either by voluntary or involuntary
     acts,  or  by operation of law.  Nothing in this paragraph shall limit the
     Executive's rights or powers which his executor or administrator would
     otherwise have.
     
13.  Governing Law. The Agreement shall be construed and enforced according  to
     the Employee Retirement Income Security Act of 1974 ("ERISA"), and the laws
     of the State of Illinois, other than its laws respecting choice of law, to
     the extent not pre-empted by ERISA.
     
14.  Amendment.      This  Agreement  may  be amended  or  canceled  by  mutual
     agreement of the parties in writing without the consent of any other person
     and, so long as the Executive lives, no person, other than the parties
     hereto, shall have any rights under or interest in this Agreement or the
     subject matter hereof.
     
15.  Term.      Unless  the Executive has theretofore declared  this  Agreement
     effective,  pursuant to Section 1 of this Agreement, this Agreement  shall
     terminate (a) March 31, 1998 or (b) when the Executive has been placed  on
     inactive service by the Company prior to a change in control of the
     Company.
     
16.  Successors  to the Company.    Except as otherwise provided  herein,  this
     Agreement shall be binding upon and inure to the benefit of the Company and
     any successor of the Company.
     
17.  Severability.   In  the  event  that any  provision  or  portion  of  this
     Agreement shall be determined to be invalid or unenforceable for any
     reason, the remaining provisions of this Agreement shall be unaffected
     thereby and shall remain in full force and effect.

18.  Prior  Agreement.    Any prior Executive Separation Agreement between  the
     Executive and the Company which has not yet terminated pursuant to its
     terms, is canceled by mutual consent of the Executive and the Company
     pursuant to execution of this Agreement, effective as of the day and year
     first  above written.

     IN WITNESS WHEREOF, the Executive has hereunto set his hand and, pursuant
to  the authorization from its Board, the Company has caused these presents  to
be  executed  in its name on its behalf, and its corporate seal to be  hereunto
affixed  and  attested by its Assistant Secretary, all as of the day  and  year
first above written.


ATTEST:                                 THE QUAKER OATS COMPANY


Gerald A. Cassioppi                     By:  /s/ Douglas J. Ralston
Assistant Secretary                     Its: Senior Vice President



                                             /s/ William D. Smithburg
                                             EXECUTIVE





















© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission