QUAKER OATS CO
10-Q, 1997-11-07
GRAIN MILL PRODUCTS
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                                 UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549
                                       
                                       
                                   FORM 10-Q
                                       
                                       
    X  Quarterly Report Pursuant to Section 13 or 15 (d) of the Securities
                             Exchange Act of 1934
                                       
                                       
               For the quarterly period ended September 30, 1997
                                       
                                       
       Transition Report Pursuant to Section 13 or 15 (d) of the Securities
                             Exchange Act of 1934
                                       
                                       
                  For the transition period from ____ to ____
                                       
                                       
                          Commission file number 1-12
                                       
                                       
                             THE QUAKER OATS COMPANY
              (Exact name of registrant as specified in its charter)
                                         
                  New Jersey                          36-1655315
         (State or other jurisdiction of              (I.R.S. Employer
         incorporation or organization)               Identification No.)
                                         
                                         
    Quaker Tower P.O. Box 049001 Chicago, Illinois    60604-9001
    (Address of principal executive office)           (Zip Code)
                                         
                                         
                                  (312) 222-7111
               (Registrant's telephone number, including area code)
                                       
                                       
        Indicate by check mark whether the registrant:  (1) has filed all
     reports required to be filed by Section 13 or 15(d) of the Securities
   Exchange Act of 1934 during the preceding 12 months (or for such shorter
  period that the registrant was required to file for such reports), and (2)
      has been subject to such filing requirements for the past 90 days.
                                       
                                       
                             YES   XX         NO
                                       
                                       
      The number of shares of Common Stock, $5.00 par value, outstanding as
        of the close of business on September 30, 1997 was 138,481,548.
                   
                   
                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                              INDEX TO FORM 10-Q


                                                                 Page
PART I - FINANCIAL INFORMATION

    Item 1 - Financial Statements

      Condensed Consolidated Statements of Income
      and Reinvested Earnings for the Nine and Three Months
      Ended September 30, 1997 and 1996                           3-4

      Condensed Consolidated Balance Sheets as of
      September 30, 1997 and December 31, 1996                    5

      Condensed Consolidated Statements of Cash
      Flows for the Nine Months Ended
      September 30, 1997 and 1996                                 6

      Net Sales and Operating Income by Segment for the Nine and
      Three Months Ended September 30, 1997 and 1996              7-8

      Notes to Condensed Consolidated Financial Statements        9-13

    Item 2 - Management's Discussion and Analysis
                 of Financial Condition and Results
                 of Operations                                    14-21

PART II - OTHER INFORMATION

    Item 1 - Legal Proceedings                                    22

    Item 6 - Exhibits and Reports on Form 8-K                     22

SIGNATURES                                                        23

EXHIBIT INDEX                                                     24

EXHIBIT 11                                                        25


                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                  CONDENSED CONSOLIDATED STATEMENTS OF INCOME
                      AND REINVESTED EARNINGS (UNAUDITED)
                                       
                                       
                                                           Nine Months Ended
Dollars in Millions (Except Per Share Data)                  September 30,
                                                          1997           1996
                                                                     
Net sales                                              $3,967.9       $4,140.8
Cost of goods sold                                      2,005.9        2,208.9
Gross profit                                            1,962.0        1,931.9
                                                                     
Selling, general and administrative expenses            1,518.9        1,575.8
Loss (gain) on divestitures and restructuring  
  charges - net                                         1,473.3         (113.4)
Interest expense                                           67.5           83.3
Interest income                                            (4.7)          (5.2)
Foreign exchange loss - net                                 8.1            6.5
                                                                     
(Loss) income before income taxes                      (1,101.1)         384.9
(Benefit) provision for income taxes                     (144.6)         155.1
                                                                     
Net (Loss) Income                                        (956.5)         229.8
                                                                     
Preferred dividends - net of tax                            2.7            2.9
Net (Loss) Income Available for Common                 $ (959.2)      $  226.9
                                                                     
Per Common Share:                                                    
  Net (loss) income                                    $  (7.00)      $   1.68
  Dividends declared                                   $  0.855       $  0.855
                                                                     
Average Number of Common Shares                                      
  Outstanding (in thousands)                            137,089        135,315
                                                                     
Reinvested Earnings:                                                 
  Balance beginning of period                          $1,521.3       $1,433.6
  Net (loss) income                                      (956.5)         229.8
  Dividends                                              (119.3)        (117.6)
  Common stock issued for stock purchase                             
    and incentive plans                                      --           (2.9)
  Balance end of period                                $  445.5       $1,542.9


  See accompanying notes to the condensed consolidated financial statements.
                   
                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                  CONDENSED CONSOLIDATED STATEMENTS OF INCOME
                      AND REINVESTED EARNINGS (UNAUDITED)
                                       
                                       
                                                         Three Months Ended
Dollars in Millions (Except Per Share Data)                 September 30,
                                                         1997           1996
                                                                 
Net sales                                              $1,370.7       $1,436.2
Cost of goods sold                                        674.1          754.3
Gross profit                                              696.6          681.9
                                                                 
Selling, general and administrative expenses              506.9          545.2
Gain on divestiture and restructuring charges - net        46.9         (110.6)
Interest expense                                           18.0           25.6
Interest income                                            (1.4)          (2.2)
Foreign exchange loss - net                                 3.1            2.9
                                                                 
Income before income taxes                                123.1          221.0
Provision for income taxes                                 45.6           88.0
                                                                 
Net Income                                                 77.5          133.0
                                                                 
Preferred dividends - net of tax                            1.0            0.9
Net Income Available for Common                        $   76.5       $  132.1
                                                                 
Per Common Share:                                                
  Net income                                           $   0.58       $   0.98
  Dividends declared                                   $  0.285       $  0.285
                                                                 
Average Number of Common Shares                                  
  Outstanding (in thousands)                            138,064        135,528
                                                                 
Reinvested Earnings:                                             
  Balance beginning of period                          $  408.3       $1,449.0
  Net income                                               77.5          133.0
  Dividends                                               (40.3)         (39.2)
  Common stock issued for stock purchase                         
    and incentive plans                                      --            0.1
  Balance end of period                                $  445.5       $1,542.9




  See accompanying notes to the condensed consolidated financial statements.
                                       
                                       
                                       
                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                     CONDENSED CONSOLIDATED BALANCE SHEETS
                                  (UNAUDITED)
                                       
                                                   September 30,   December 31,
Dollars in Millions                                    1997            1996
Assets                                                           
Current Assets:                                                  
  Cash and cash equivalents                         $  148.0        $  110.5
  Trade accounts receivable - net of allowances        348.3           294.9
  Inventories:                                                   
    Finished goods                                     171.0           181.8
    Grains and raw materials                            68.5            62.1
    Packaging materials and supplies                    25.0            31.0
      Total inventories                                264.5           274.9
  Other current assets                                 429.9           209.4
      Total Current Assets                           1,190.7           889.7
Property, plant and equipment                        1,950.4         1,943.3
Less accumulated depreciation                          785.4           742.6
    Property - net                                   1,165.0         1,200.7
Intangible assets - net of amortization                371.0         2,237.2
Other assets                                            65.9            66.8
      Total Assets                                  $2,792.6        $4,394.4
Liabilities and Shareholders' Equity                             
Current Liabilities:                                             
  Short-term debt                                   $   57.8        $  517.0
  Current portion of long-term debt                    104.0            51.1
  Trade accounts payable                               209.5           210.2
  Income taxes payable                                 114.4            42.4
  Other current liabilities                            545.6           534.0
      Total Current Liabilities                      1,031.3         1,354.7
Long-term debt                                         891.1           993.5
Other liabilities                                      536.9           558.9
Deferred income taxes                                   64.1           238.4
Preferred Stock, Series B, no par value,                 
  authorized 1,750,000 shares; issued 1,282,051 
  of $5.46 cumulative convertible shares                            
  (liquidating preference of $78 per share)            100.0           100.0
Deferred compensation                                  (57.2)          (64.9)
Treasury Preferred Stock, at cost, 229,609                          
  shares and 187,810 shares, respectively              (20.4)          (16.1)
Common Shareholders' Equity:                                     
  Common stock, $5 par value, authorized 400                 
    million shares; issued 167,978,792 shares          840.0           840.0
  Additional paid-in capital                            20.8              --
  Reinvested earnings                                  445.5         1,521.3
  Cumulative translation adjustment                    (76.2)          (68.2)
  Deferred compensation                                (86.4)         (103.4)
  Treasury common stock, at cost, 29,497,244                     
    shares and 31,885,727 shares, respectively        (896.9)         (959.8)
      Total Common Shareholders' Equity                246.8         1,229.9
        Total Liabilities and Shareholders' Equity  $2,792.6        $4,394.4

                                       
                                       
  See accompanying notes to the condensed consolidated financial statements.
                                       
                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                  (UNAUDITED)


                                                      
                                                            Nine Months Ended
Dollars in Millions                                           September 30,
                                                             1997        1996
                                                                      
Cash Flows from Operating Activities:                                 
  Net (loss) income                                        $(956.5)     $229.8
  Adjustments to reconcile net (loss) income to net                   
   cash provided by operating activities:
    Depreciation and amortization                            125.2       151.1
    Deferred income taxes                                      0.8        17.6
    Loss (gain) on divestitures - net of tax of $(265.1)                 
     and $54.6 in 1997 and 1996, respectively              1,149.5       (81.8)
    Restructuring charges                                     58.7        23.0
    Asset impairment loss                                     39.8          --
    Loss on disposition of property and equipment             30.9        18.2
    Increase in trade accounts receivable                   (101.0)      (34.6)
    (Increase) decrease in inventories                       (26.8)        3.3
    (Increase) decrease in other current assets               (8.0)       17.4
    Increase (decrease) in trade accounts payable             12.6       (33.5)
    Increase in other current liabilities                     77.5        97.2
    Change in deferred compensation                           24.7        22.9
    Other items                                               16.0        32.9
    Net Cash Provided by Operating Activities                443.4       463.5
                                                                      
Cash Flows from Investing Activities:                                 
  Additions to property, plant and equipment                (144.1)     (164.8)
  Business divestitures - net of tax of $54.6 in 1996        300.0       174.4
  Change in other assets                                        --        (0.6)
   Net Cash Provided by Investing Activities                 155.9         9.0
                                                                      
                                                                      
Cash Flows from Financing Activities:                                 
  Cash dividends                                            (119.3)     (117.6)
  Change in short-term debt                                 (457.4)     (254.8)
  Proceeds from long-term debt                                 6.7         3.4
  Reduction of long-term debt                                (53.4)      (74.8)
  Issuance of common treasury stock                           91.7        20.2
  Repurchases of common stock                                (21.7)         --
  Repurchases of preferred stock                              (4.3)       (3.7)
   Net Cash Used in Financing Activities                    (557.7)     (427.3)
                                                                      
Effect of Exchange Rate Changes on Cash and Cash  
  Equivalents                                                 (4.1)        2.4
                                                                      
Net Increase in Cash and Cash Equivalents                     37.5        47.6
                                                                      
Cash and Cash Equivalents - Beginning of Period              110.5        93.2
Cash and Cash Equivalents - End of Period                  $ 148.0      $140.8



  See accompanying notes to the condensed consolidated financial statements.
                                       
                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                   NET SALES AND OPERATING INCOME BY SEGMENT
                                  (UNAUDITED)

                                                               Operating Income
                                             Net Sales            (Loss) (a)
                                                  
                                            Nine Months           Nine Months
                                               Ended                 Ended
Dollars in Millions                        September 30,         September 30,
                                          1997       1996        1997     1996
Foods                                                                      
  U.S. and Canadian (b)               $1,999.8   $1,922.3   $   219.3    $251.8
  International (c)                      477.6      456.6        (7.7)      7.9
Total Foods                           $2,477.4   $2,378.9   $   211.6    $259.7
                                                                           
Beverages                                                                
  U.S. and Canadian (d)               $1,050.5   $  984.5   $   208.9    $188.3
  International (e)                      267.5      227.0         7.3     (15.3)
Total Beverages                       $1,318.0   $1,211.5   $   216.2    $173.0
                                                                            
                                                                           
Divested (f)                          $  172.5   $  550.4   $(1,429.7)   $ 67.7
                                                                             
  Total Sales/Operating (Loss) Income $3,967.9   $4,140.8   $(1,001.9)   $500.4

                                                                           
                                                                             
Less: General corporate expenses                                 28.3      30.9
      Interest expense - net                                     62.8      78.1
      Foreign exchange loss - net                                 8.1       6.5
(Loss) income before income taxes                           $(1,101.1)   $384.9
                                                                         

(a) Operating income (loss) includes certain allocations of overhead expenses.
(b)  1997  operating  income  includes pretax restructuring  charges  of  $40.2
million  for  plant  consolidations  and  $4.9  million  related  to  a   staff
restructuring.  1996 operating income includes pretax restructuring charges  of
$6.4 million for plant consolidations.
(c) 1997 operating loss includes a pretax restructuring charge of $10.7 million
for  plant consolidations and a pretax net charge of $4.8 million for an  asset
impairment loss partly offset by a cash litigation settlement.
(d)  1997  operating  income  includes a pretax restructuring  charge  of  $1.8
million related to a staff restructuring.
(e)  1997  operating  income  includes a pretax restructuring  charge  of  $1.1
million for the closing of an office in Singapore.
(f)  Total  sales  and  operating  income for  the  Italian  products  business
(divested January 1996) for the nine months ended September 30, 1996, were $4.0
million  and  $3.3 million, respectively.  Operating income includes  a  pretax
gain of $2.8 million on the sale of the Italian products business.  Total sales
and  operating income for the U.S. and Canadian frozen foods business (divested
July 1996) for the nine months ended September 30, 1996, were $81.6 million and
$141.5  million,  respectively.  Operating income includes  a  pretax  gain  of
$133.6  million  on  the sale of the U.S. and Canadian frozen  foods  business.
Total sales for the Snapple beverages business (divested May 1997) for the nine
months  ended  September  30, 1997 and 1996, were  $172.5  million  and  $464.8
million, respectively.  Operating losses of the Snapple beverages business  for
the nine months ended September 30, 1997 and 1996, were $1.43 billion and $77.1
million, respectively.  The 1997 operating loss includes a pretax loss of $1.41
billion on the sale of the Snapple beverages business.  The 1996 operating loss
includes a pretax restructuring charge of $16.6 million.

                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                   NET SALES AND OPERATING INCOME BY SEGMENT
                                  (UNAUDITED)

                                                              Operating Income
                                           Net Sales             (Loss) (a)
                                                       
                                         Three Months           Three Months
                                            Ended                  Ended
Dollars in Millions                      September 30,          September 30,
                                        1997       1996        1997       1996
Foods                                                                      
  U.S. and Canadian (b)             $  713.0    $  687.3    $  65.3     $ 86.2
  International (c)                    163.2       152.9       (0.5)       2.8
Total Foods                         $  876.2    $  840.2    $  64.8     $ 89.0
                                                                             
Beverages                                                                  
  U.S. and Canadian (d)             $  401.3    $  360.7    $  83.6     $ 76.6
  International                         93.2        73.9        4.5       (5.3)
Total Beverages                     $  494.5    $  434.6    $  88.1     $ 71.3
                                                                              
                                                                            
Divested (e)                        $     --    $  161.4    $    --     $ 95.9
                                                                           
  Total Sales/Operating Income      $1,370.7    $1,436.2    $ 152.9     $256.2
                                                                              
                                                                            
Less: General corporate expenses                               10.1        8.9
      Interest expense - net                                   16.6       23.4
      Foreign exchange loss - net                               3.1        2.9
Income before income taxes                                  $ 123.1     $221.0
                                                                              

(a) Operating income (loss) includes certain allocations of overhead expenses.
(b) 1997 operating income includes pretax restructuring charges of $40.2
million for plant consolidations and $4.9 million related to a staff
restructuring.  1996 operating income includes pretax restructuring charges of
$6.4 million for plant consolidations.
(c) 1997 operating loss includes a pretax net charge of $4.8 million for an
asset impairment loss partly offset by a cash litigation settlement.
(d) 1997 operating income includes a pretax restructuring charge of $1.8
million related to a staff restructuring.
(e)  Total  sales and operating income for the U.S. and Canadian  frozen  foods
business  (divested July 1996) for the three months ended September  30,  1996,
were  $2.6 million and $133.2 million, respectively.  Operating income includes
a  pretax  gain  of $133.6 million on the sale of the U.S. and Canadian  frozen
foods  business.   Total  sales and operating loss for  the  Snapple  beverages
business (divested May 1997) for the three months ended September 30, 1996 were
$158.8  million  and  $37.3 million, respectively.   The  1996  operating  loss
includes a pretax restructuring charge of $16.6 million.

                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                  (UNAUDITED)
                              SEPTEMBER 30, 1997
                                       
                                       
Note 1 - Basis of Presentation

The condensed consolidated financial statements include The Quaker Oats Company
and  its subsidiaries (the Company).  The condensed consolidated statements  of
income  and  reinvested earnings for the nine and three months ended  September
30, 1997 and 1996, the condensed consolidated balance sheet as of September 30,
1997,  and  the condensed consolidated statements of cash flows  for  the  nine
months  ended  September 30, 1997 and 1996, have been prepared by  the  Company
without  audit.   In  the  opinion of management,  these  financial  statements
include  all  adjustments necessary to present fairly the  financial  position,
results  of  operations and cash flows as of September 30, 1997,  and  for  all
periods  presented.   All  adjustments made have been  of  a  normal  recurring
nature.   Certain  information and footnote disclosures  normally  included  in
financial  statements prepared in accordance with generally accepted accounting
principles  (GAAP) have been condensed or omitted.  The Company  believes  that
the  disclosures  included  are adequate and provide  a  fair  presentation  of
interim  period  results.   Interim financial statements  are  not  necessarily
indicative  of the financial position or operating results for an entire  year.
It  is suggested that these interim financial statements be read in conjunction
with  the  audited financial statements and the notes thereto included  in  the
Company's report to shareholders for the year ended December 31, 1996.

Certain  previously reported amounts have been reclassified to conform  to  the
current presentation.


Note 2 - Litigation

On  November  1, 1995, the Company filed suit against Borden, Inc.  in  Federal
District  Court  in  New  York  arising out  of  the  Company's  November  1994
acquisition  of  a Brazilian pasta business.  The suit was settled  during  the
quarter ended September 30, 1997, for $35.0 million.  The settlement amount  is
reflected  in  selling,  general and administrative expense  on  the  condensed
consolidated statement of income for the nine and three months ended  September
30,  1997.   Refer  to  Note 3 for further discussion of  the  Brazilian  pasta
business.

The  Company  is also a party to a number of lawsuits and claims, which  it  is
vigorously defending.  Such matters arise out of the normal course of  business
and relate to the Company's acquisition activity and other issues.  Certain  of
these  actions seek damages in large amounts.  While the results of  litigation
cannot  be predicted with certainty, management believes that the final outcome
of  such  litigation will not have a material adverse effect on  the  Company's
consolidated  financial  position  or  results  of  operations.    Changes   in
assumptions,  as well as actual experience, could cause the estimates  made  by
management to change.


Note 3 - Asset Impairment

The Company has taken numerous actions relative to the Brazilian pasta business
(the  Business) in light of continuing operating losses of the Business.  Among
these  actions,  the  Company announced plant consolidations  in  the  Business
during   the  three  months  ended  June  30,  1997,  and  recorded  a  related
restructuring charge of $10.7 million.  During the three months ended September
30,  1997  (the current quarter), as a part of the Company's operating planning
process,  an  updated  review of the strategies,  actions  taken  to  date  and
expected financial prospects of the Business was undertaken.
                                       
                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                  (UNAUDITED)
                              SEPTEMBER 30, 1997


As a part of this process the Company evaluated the recoverability of the long-
lived  assets  of  the  Business,  including  intangible  assets,  pursuant  to
Financial Accounting Standards Board (FASB) Statement #121, "Accounting for the
Impairment  of Long-Lived Assets and for Long-Lived Assets to Be Disposed  Of."
In performing its review for recoverability, the Company compared the estimated
undiscounted  future cash flows to the carrying value of the long-lived  assets
of  the  Business, including intangible assets.  As the carrying value  of  the
long-lived  assets exceeded the estimated undiscounted future cash  flows,  the
Company  was  required to reduce the carrying value of the net  assets  of  the
Business  to  fair  market  value during the current  quarter.   The  Company's
estimate  of  fair market value was based on various methodologies including  a
discounted  value  of the estimated future cash flows of  the  Business  and  a
fundamental analysis of the Business' value.  The asset impairment resulted  in
a  pretax  charge of $39.8 million to reduce the carrying value  of  intangible
assets.  The charge is reflected in selling, general and administrative expense
on the condensed consolidated statement of income for the three and nine months
ended September 30, 1997.


Note 4 - Restructuring Charges

During  the three months ended September 30, 1997, the Company recorded  pretax
restructuring  charges of $46.9 million.  Of the total charges,  $40.2  million
related  to  plant consolidations in the U.S. Foods business,  including  $30.7
million  for  the  closing of a rice cakes plant in Gridley,  California,  $5.9
million  for  the  closing  of a Golden Grain/Near East  plant  in  Leominster,
Massachusetts and $3.6 million for the plant consolidations in a  food  service
business.   In  addition,  the Company recorded $6.7 million  of  restructuring
charges  related  to staffing reductions.  The charges are comprised  of  asset
write-offs,  loss on lease, severance and termination benefits and other  shut-
down  costs.  Savings from the restructuring actions are estimated to be  about
$22   million  annually,  primarily  beginning  in  1997  and  1998,  of  which
approximately 90 percent will be in cash.


Note 5 - Estimates and Assumptions

The  preparation  of  financial  statements in conformity  with  GAAP  requires
management  to make estimates and assumptions that affect the reported  amounts
of  assets  and liabilities and disclosure of contingent assets and liabilities
at  the  date of the financial statements and the reported amounts of  revenues
and  expenses  during the reporting period.  Actual results could  differ  from
those estimates.
                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                  (UNAUDITED)
                              SEPTEMBER 30, 1997


Note 6 - Pending Accounting Changes

In  March  1997,  the Financial Accounting Standards Board  (the  FASB)  issued
Statement   #128,  "Earnings  Per  Share."   This  Statement   simplifies   the
computation  of  earnings per share and makes the computation  more  consistent
with those of  International Accounting Standards.  The Company will adopt this
Statement  during the fourth quarter of 1997.  The Company does not expect  the
adoption  of  this  new  standard to significantly impact  previously  reported
earnings per share or earnings per share trends.

In July 1997, the FASB issued Statement #130, "Reporting Comprehensive Income,"
and  Statement #131, "Disclosures About Segments of an Enterprise  and  Related
Information."  Statement #130 establishes standards for reporting comprehensive
income  in financial statements.  Statement #131 expands certain reporting  and
disclosure  requirements for segments from current standards.  The  Company  is
not  required  to  adopt these Statements until 1998 and does  not  expect  the
adoption  of  these new standards to result in material changes  to  previously
reported amounts or disclosures.


Note 7 - Derivative Financial and Commodity Instruments

The  Company actively monitors its exposure to foreign currency exchange  rate,
commodity  price and interest rate risks.  Derivative financial  and  commodity
instruments  are  used to reduce the impact of these risks.  The  Company  uses
derivatives  only  for  purposes of reducing risk  associated  with  underlying
exposures.   The  Company  does not trade or use  these  instruments  with  the
objective of earning financial gains on the exchange rate, commodity  price  or
interest  rate fluctuations alone, nor does it utilize instruments where  there
are  not  underlying exposures.  Management believes that its use of derivative
financial  and  commodity instruments to reduce risk is in the  Company's  best
interest.

Instruments  used as hedges must be effective at reducing the risks  associated
with the underlying exposure and must be designated as a hedge at the inception
of  the  contract.  Accordingly, changes in the market value of the instruments
must have a high degree of inverse correlation with changes in market values or
cash  flows  of the underlying hedged item.  Foreign currency derivatives  that
meet  these  hedge criteria are accounted for under the fair value  method  (as
discussed below in Foreign Currency Exchange Rate Risk).  Commodity derivatives
that meet these hedge criteria are accounted for under the deferral method  (as
discussed  below in Commodity Price Risk).  Derivatives that do not meet  these
hedge  criteria  are accounted for under the fair value method  with  gains  or
losses recognized currently in the condensed consolidated income statement.

Summarized below are the specified accounting policies by market risk category.

Foreign Currency Exchange Rate Risk
The  Company uses forwards, purchased options, and currency swap agreements  to
reduce foreign currency exchange rate risk related to projected cash flows from
foreign  operations  and  net  investments in  foreign  subsidiaries.   Complex
instruments  involving leverage or multipliers are not used.   The  fair  value
method  is used to account for these instruments.  Under the fair value method,
the instruments
                                       
                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                  (UNAUDITED)
                              SEPTEMBER 30, 1997
                                       
                                       
are  carried  at fair value on the condensed consolidated balance  sheet  as  a
component of other current assets (if a loss) or other accrued liabilities  (if
a gain).  Changes in the fair value of derivative instruments which are used to
reduce exchange rate risk in foreign currency denominated operating income  and
net  investments  in  highly  inflationary  economies  are  recognized  in  the
condensed  consolidated  income  statement as  foreign  exchange  loss  -  net.
Changes  in the fair value of derivative instruments which are used  to  reduce
exchange  rate  risk  in  net  investments in economies  that  are  not  highly
inflationary are recognized in the condensed consolidated balance sheet as part
of  the  cumulative translation adjustment in common shareholders' equity.   To
the  extent an instrument is no longer effective as a hedge of a net investment
due  to  a  change in the underlying exposure, gains and losses are  recognized
currently  in  the condensed consolidated income statement as foreign  exchange
loss - net.

Commodity Price Risk
The  Company  uses commodity futures and options to reduce price  exposures  on
purchased   or  anticipated  purchases  of  commodities.   Complex  instruments
involving leverage or multipliers are not used.  The deferral method is used to
account  for  those  instruments which effectively hedge  the  Company's  price
exposures.   For hedges of anticipated transactions, the Company has  a  policy
that  the  significant characteristics and terms of the anticipated transaction
must be identified and the transaction must be probable of occurring to qualify
for deferral method accounting.

Under  the  deferral  method,  gains and losses on derivative  instruments  are
deferred  in the condensed consolidated balance sheet as a component  of  other
current  assets (if a loss) or other accrued liabilities (if a gain) until  the
underlying  inventory being hedged is sold.  As the hedged inventory  is  sold,
the  deferred  gains  and  losses are recognized in the condensed  consolidated
income  statement as a component of cost of goods sold.  Derivative instruments
that  do  not  meet  the  above criteria required for deferral  treatment,  are
accounted  for  under  the fair value method with gains and  losses  recognized
currently in the condensed consolidated income statement as a component of cost
of goods sold.

Interest Rate Risk
The  Company  has used interest rate swap agreements to reduce its exposure  to
changes  in  interest  rates and to balance its fixed and floating  rate  debt.
Currently  there  are  no  interest  rate  swap  agreements  outstanding.   The
settlement  costs of terminated swap agreements are reported in  the  condensed
consolidated  balance  sheet  as a component of  other  assets  and  are  being
amortized  over the life of the original swap agreements.  The amortization  of
the  settlement  amounts  is  reported in  the  condensed  consolidated  income
statement as a component of interest expense.


Note 8 - Revolving Credit Facilities

The  Company  renegotiated  and  reduced the  level  of  its  revolving  credit
facilities  during the three months ended September 30, 1997.  The Company  has
replaced  its  $900  million  annually extendible  five-year  revolving  credit
facility  with  a  $450 million annually extendible five-year revolving  credit
facility and a $225 million 364-day extendible revolving credit facility  which
may,  at  the  Company's option be converted into a two-year term  loan.   Both
facilities  are  with  various  banks.  The  facility  supports  the  Company's
commercial paper borrowings and is also available for direct borrowings.
                                       
                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                  (UNAUDITED)
                              SEPTEMBER 30, 1997


Note 9 - Share Repurchases

During  the  three  months  ended September 30, 1997, the  Company  repurchased
441,000 shares of outstanding common stock for $21.7 million under a 10 million
share repurchase program announced in August 1993.


Note 10 - Subsequent Events

On  October  2,  1997,  the Company announced that it had signed  a  definitive
agreement  to sell its Richardson's dessert toppings and condiment business  to
Tri-Star Industries, Inc.  Terms of the sale were not disclosed.

On  October  23, 1997, the Company announced its Board of Directors  had  named
Robert  S.  Morrison as Chairman, President and Chief Executive  Officer.   Mr.
Morrison  succeeds  William  D. Smithburg who, in  April  1997,  announced  his
intention to retire once a successor was selected.


                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS


Consolidated Operating Results

The   following  discussion  addresses  the  operating  results  and  financial
condition  of  the  Company for the nine and three months ended  September  30,
1997.   The comparison of 1997 operations to those of 1996 is affected  by  the
changes the Company has made in its portfolio of businesses during these years,
specifically the divestiture of the Snapple beverages, U.S. and Canadian frozen
foods  and  Italian  products  businesses.   As  a  result  of  these  changes,
comparative  results are difficult to analyze.  To assist in  the  analysis  of
operating  results,  this  discussion will address  the  financial  results  as
reported,  describe  the impact of divested businesses, where  applicable,  and
review the results of the ongoing businesses by industry segment.


Restructuring Charges

During  the  quarter  ended  September 30, 1997, the  Company  recorded  pretax
restructuring  charges of $46.9 million.  Of the total charges,  $40.2  million
related  to  plant consolidations in the U.S. Foods business,  including  $30.7
million  for  the  closing of a rice cakes plant in Gridley,  California,  $5.9
million  for  the  closing  of a Golden Grain/Near East  plant  in  Leominster,
Massachusetts  and  $3.6 million for plant consolidations  in  a  food  service
business.  In  addition,  the Company recorded $6.7  million  of  restructuring
charges  related  to staffing reductions.  The charges are comprised  of  asset
write-offs,  loss on lease, severance and termination benefits and other  shut-
down  costs. Savings from the restructuring actions are estimated to  be  about
$22   million  annually,  primarily  beginning  in  1997  and  1998,  of  which
approximately 90 percent will be in cash.

While the restructuring actions taken during the quarter are expected to result
in  the  elimination of most of the overhead costs previously allocated to  the
Snapple  beverages business, certain costs will remain.  These costs have  been
reallocated  to  the  ongoing  businesses and represent  resources  for  future
growth.

During   the  quarter  ended  June  30,  1997,  the  Company  recorded   pretax
restructuring  charges of $11.8 million.  These charges included $10.7  million
for  plant consolidations in the Brazilian pasta business and $1.1 million  for
the closing of a beverages office in Singapore.  Savings from the restructuring
actions  are  estimated to be about $5 million annually,  beginning  mainly  in
1998, of which approximately 80 percent will be in cash.

                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS


Nine Months Ended September 30, 1997 Compared with
Nine Months Ended September 30, 1996

The  following  tables  summarize the net sales and operating  results  of  the
Company  for  the  nine  months ended September 30,  1997  (current  year)  and
September 30, 1996 (prior year):
                                       
<TABLE>

                                                          NET SALES
                                                           for the
                                                Nine Months Ended September 30,
<CAPTION>
Dollars in Millions                     1997                                      1996
                         U.S. and                                  U.S. and                              
                         Canadian  International       Total       Canadian  International       Total
<S>                      <C>              <C>       <C>            <C>              <C>       <C>
Foods                    $1,999.8         $477.6    $2,477.4       $1,922.3         $456.6    $2,378.9
Beverages                 1,050.5          267.5     1,318.0          984.5          227.0     1,211.5
Ongoing Businesses        3,050.3          745.1     3,795.4        2,906.8          683.6     3,590.4
                                                                                                                    
Divested Businesses         165.7            6.8       172.5          519.9           30.5       550.4
                                                                                                                    
Total Company            $3,216.0         $751.9    $3,967.9       $3,426.7         $714.1    $4,140.8
  


                                                     OPERATING INCOME (LOSS)
                                                            for the
                                                Nine Months Ended September 30,
<CAPTION>
Dollars in Millions                      1997                                    1996
                          U.S. and                                U.S. and                       
                          Canadian  International       Total     Canadian  International       Total
<S>                      <C>               <C>      <C>             <C>          <C>           <C>
Foods                    $   219.3         $(7.7)   $   211.6       $251.8       $   7.9       $259.7
Beverages                    208.9           7.3        216.2        188.3         (15.3)       173.0
Ongoing Businesses           428.2          (0.4)       427.8        440.1          (7.4)       432.7
                                                                                                      
(Loss)Gain                                                                                             
 on divestitures          (1,414.6)           --     (1,414.6)       133.6           2.8        136.4
Divested Businesses          (13.4)         (1.7)       (15.1)       (60.6)         (8.1)       (68.7)
                          (1,428.0)         (1.7)    (1,429.7)        73.0          (5.3)        67.7
                                                                                                       
Total Company            $  (999.8)        $(2.1)   $(1,001.9)      $513.1       $ (12.7)      $500.4


<FN>
Note:   Operating  results include certain allocations  of  overhead
expenses.

"Foods":   includes  all  food lines as well  as  the  food  service
business.
"Beverages":  includes Gatorade thirst quencher sports beverages.
"(Loss)Gain on divestitures":  1997 includes a pretax loss of  $1.41
billion  on  the  sale  of  the Snapple  beverages  business.   1996
includes pretax gains of $2.8 million and $133.6 million on the sale
of  the  Italian  products and the U.S. and  Canadian  frozen  foods
businesses, respectively.
"Divested  Businesses":  1997 includes current year  net  sales  and
operating  income  (through the divestiture date)  for  the  Snapple
beverages  business (May 1997).  1996 includes prior year net  sales
and  operating income (through the divestiture date) for the Italian
products (January 1996), U.S. and Canadian frozen foods (July  1996)
and Snapple beverages businesses.
</FN>
</TABLE>

Consolidated  net  sales decreased 4 percent primarily due to  the  absence  of
divested businesses in the current year.  Excluding divested businesses,  sales
and  volume  were  6 percent above the prior year driven by growth  across  the
Worldwide Gatorade and Worldwide Foods businesses.  While the June 1996  ready-
to-eat  cereals  price  reduction had an adverse  impact  on  Foods  sales,  an
increase in U.S.

                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS


ready-to-eat  cereals volume of over 23 percent mitigated  the  impact  of  the
price  change.  The Company expects its above-industry growth rate in ready-to-
eat  cereals  volume to continue to moderate in the near-term.  There  were  no
other  significant price changes that affected the comparison  of  current  and
prior year net sales.

Consolidated gross profit margin was 49.4 percent in the current year  compared
to 46.7 percent in the prior year.  Excluding divested businesses, gross profit
margin  increased to 49.8 percent in the current year from 48.0 percent in  the
prior  year reflecting improvement across all businesses, mainly due  to  lower
costs.

Selling, general and administrative (SG&A) expenses decreased $56.9 million, or
4  percent,  primarily  due to the absence of expenses of divested  businesses.
Excluding divested businesses, SG&A expenses increased 9 percent driven by a 13
percent increase in advertising and merchandising (A&M) expenses.  A&M expenses
excluding  divested  businesses were 24.8 percent of sales during  the  current
year, up from 23.2 percent in the prior year.

Consolidated  operating loss of $1.0 billion for the current  year  included  a
$1.41  billion  pretax loss on the sale of the Snapple beverages  business  and
pretax  restructuring  charges of $58.7 million. Prior  year  operating  income
included pretax gains on the sale of the Italian products and U.S. and Canadian
frozen foods businesses of  $2.8 million and $133.6 million, respectively,  and
pretax  restructuring charges of $6.4 million in the U.S.  and  Canadian  Foods
business  and  $16.6  million  in  the U.S.  and  Canadian  Divested  business.
Excluding  the  loss/gain  on  divestitures, operating  results  from  divested
businesses  and  restructuring  charges, operating  income  of  $486.5  million
increased 11 percent from the prior year, primarily due to improvement  in  the
Beverages segment.

Net  financing  costs  (net  interest  expense  and  foreign  exchange  losses)
decreased $13.7 million in the current year.  Debt levels declined by over $500
million  from  December  31,  1996, due mainly to  proceeds  from  the  Snapple
beverages  divestiture and cash from operations, resulting  in  lower  interest
expense.

Excluding  the  impact  of  the  loss/gain on  divestitures  and  restructuring
charges, the current year effective tax rate was 38.4 percent compared to  41.0
percent  in  the  prior year.  The decrease was primarily due to  the   Snapple
divestiture.

Industry Segment Operating Results

Foods - Net sales were 4 percent above the prior year.  U.S. and Canadian sales
and  volume  rose 4 percent.  Sales increased in ready-to-eat and hot  cereals,
Golden  Grain,  mixes and syrup and new snacks.  These gains more  than  offset
lower sales in rice cakes and food service as well as the adverse impact of the
June  1996 ready-to-eat cereals price reduction.  International sales increased
5 percent due to higher sales in Latin America.

Excluding restructuring charges of $45.1 million and $6.4 million in  1997  and
1996, respectively, U.S. and Canadian operating income increased 2 percent from
the prior year as the favorable impact of the volume increase was mostly offset
by the June 1996 ready-to-eat cereals price reduction, increases in
                                       
                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS


A&M  expenses and underwriting of new snacks.  Higher A&M expenses in U.S.  and
Canadian Foods were primarily due to increased trade and media spending  across
the  businesses  including increased support of hot cereals, granola  bars  and
Golden Grain compared to the prior year and investment in new snacks. Excluding
the  restructuring charge of  $10.7 million in the current year,  International
Foods operating income was $4.9 million below the prior year.  The decline  was
primarily  due  to  the  impact of a non-cash asset impairment  loss  partially
offset  by  a separate cash litigation settlement resulting in a net charge  of
$4.8 million.

The Company has taken numerous actions relative to the Brazilian pasta business
(the  Business) in light of continuing operating losses of the Business.  Among
these  actions,  the  Company announced plant consolidations  in  the  Business
during  the  quarter ended June 30, 1997, and recorded a related  restructuring
charge  of  $10.7 million, as previously discussed (See Restructuring Charges).
During the quarter ended September 30, 1997 (current quarter), as a part of the
Company's  operating  planning process, an updated review  of  the  strategies,
actions  taken  to  date and expected financial prospects of the  Business  was
undertaken.  As a part of this process the Company evaluated the recoverability
of the long-lived assets of the Business, including intangible assets, pursuant
to  Financial Accounting Standards Board (FASB) Statement #121, "Accounting for
the  Impairment of Long-Lived Assets and for Long-Lived Assets to  Be  Disposed
Of."   In  performing its review for recoverability, the Company  compared  the
estimated  undiscounted future cash flows to the carrying value  of  the  long-
lived  assets  of the Business, including intangible assets.  As  the  carrying
value of the long-lived assets exceeded the estimated undiscounted future  cash
flows,  the Company was required to reduce the carrying value of the net assets
of the Business to fair market value during the current quarter.  The Company's
estimate  of  fair market value was based on various methodologies including  a
discounted  value  of the estimated future cash flows of  the  Business  and  a
fundamental analysis of the Business' value.  The asset impairment resulted  in
a  non-cash  charge of $39.8 million to reduce the carrying value of intangible
assets.  The charge is reflected in selling, general and administrative expense
on the condensed consolidated statement of income for the three and nine months
ended  September 30, 1997.  Separately, during the current quarter the  Company
settled  litigation related to the acquisition of the Business, as discussed in
Note 2 to the condensed consolidated financial statements.

Beverages - Worldwide sales and volume of Gatorade thirst quencher increased  9
percent and 8 percent, respectively.  U.S. and Canadian sales and volume rose 7
percent,  reflecting incremental sales from a new product, Gatorade Frost,  and
core  business  growth  resulting in market share gains.   International  sales
increased  18 percent on a 14 percent volume increase primarily due to  double-
digit  sales  growth  of  Gatorade thirst quencher in  Latin  America  and  the
Asia/Pacific region and modest growth in Europe.

Excluding  current year restructuring charges of $1.8 million and $1.1  million
in  the U.S. and Canadian and International businesses, respectively, operating
income  increased  $46.1  million from the prior year due  to  worldwide  sales
growth  and  lower  packaging costs in the U.S. and Canadian  business,  partly
offset  by  higher  A&M expenses.  A 12 percent increase in  A&M  expenses  was
driven,  in  part,  by media spending for Gatorade Frost. In the  International
Beverages  business,  the  Company continued its underwriting  in  Asia/Pacific
markets  for  Gatorade  thirst quencher and improved the profitability  of  the
Latin American and European businesses.
                   
                   
                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS


Three Months Ended September 30, 1997 Compared with
Three Months Ended September 30, 1996

The  following  tables  summarize the net sales and operating  results  of  the
Company  for  the  three  months ended September 30, 1997  (current  year)  and
September 30, 1996 (prior year):
                                       
<TABLE>
                                                               
                                                               NET SALES
                                                                for the
                                                   Three Months Ended September 30,
<CAPTION>
Dollars in Millions                        1997                                         1996
                         U.S. and                                     U.S. and                              
                         Canadian  International          Total       Canadian  International          Total
<S>                      <C>              <C>          <C>            <C>              <C>          <C>
Foods                    $  713.0         $163.2       $  876.2       $  687.3         $152.9       $  840.2
Beverages                   401.3           93.2          494.5          360.7           73.9          434.6
Ongoing Businesses        1,114.3          256.4        1,370.7        1,048.0          226.8        1,274.8
                                                                                                                
Divested Businesses            --             --             --          154.5            6.9          161.4
                                                                                                                
Total Company            $1,114.3         $256.4       $1,370.7       $1,202.5         $233.7       $1,436.2
  
  
                                                    OPERATING INCOME (LOSS)
                                                            for the
                                               Three Months Ended September 30,
<CAPTION>
Dollars in Millions                       1997                                 1996
                        U.S. and                               U.S. and                            
                        Canadian  International      Total     Canadian  International        Total
<S>                       <C>            <C>        <C>          <C>             <C>         <C>
Foods                     $ 65.3         $(0.5)     $ 64.8       $ 86.2          $ 2.8       $ 89.0
Beverages                   83.6           4.5        88.1         76.6           (5.3)        71.3
Ongoing Businesses         148.9           4.0       152.9        162.8           (2.5)       160.3
                                                                                                  
Gain on divestiture           --            --          --        133.6             --        133.6
Divested Businesses           --            --          --        (36.1)          (1.6)       (37.7)
                              --            --          --         97.5           (1.6)        95.9
                                                                                                  
Total Company             $148.9         $ 4.0      $152.9       $260.3          $(4.1)      $256.2

<FN>
Note:   Operating results include certain allocations of  overhead
expenses.

"Foods":   includes  all food lines as well as  the  food  service
business.
"Beverages":  includes Gatorade thirst quencher sports beverages.
"Gain  on  divestiture":  1996 includes a pretax  gain  of  $133.6
million  on  the  sale  of  the U.S.  and  Canadian  frozen  foods
business.
"Divested  Businesses":  1996 includes prior year  net  sales  and
operating income (through the divestiture date) for the  U.S.  and
Canadian frozen foods (July 1996) and Snapple beverages (May 1997)
businesses.

</FN>
</TABLE>

Consolidated  net  sales decreased 5 percent primarily due to  the  absence  of
divested businesses in the current year.  Excluding divested businesses,  sales
were  8  percent  above the prior year on a 10 percent volume  gain  reflecting
growth in the ongoing businesses.  There were no significant price changes that
affected the comparison of current and prior year net sales.

Consolidated gross profit margin was 50.8 percent in the current year  compared
to 47.5 percent in the prior year.  For ongoing businesses, gross profit margin
increased to 50.8 percent from 48.9 percent in the prior year, primarily due to
lower packaging costs in the U.S. and Canadian businesses.

                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS


SG&A  expenses  decreased $38.3 million, or 7 percent, versus the  prior  year,
primarily  due  to  the absence of expenses of divested businesses.   Excluding
divested  businesses, SG&A increased 9 percent, driven by an 8 percent increase
in  A&M  expenses.  A&M expenses for ongoing businesses were  24.3  percent  of
sales during the current year, up from 24.1 percent in the prior year.

Consolidated  operating  income  of $152.9  million  for  the  current  quarter
included  pretax restructuring charges of $46.9 million.  Prior year  operating
income  included a pretax gain of $133.6 million on the sale of  the  U.S.  and
Canadian  frozen  foods business and restructuring charges  of  $23.0  million.
Excluding  the gain on divestiture, operating results from divested  businesses
and  restructuring  charges, operating income of $199.8  million  increased  20
percent  from  the prior year, reflecting improvement in the U.S. and  Canadian
Foods and Worldwide Beverages businesses.

Net  financing  costs  (net  interest  expense  and  foreign  exchange  losses)
decreased  $6.6  million in the current year.  Debt levels  declined  over  $75
million  from  June 30, 1997, due mainly to cash from operations, resulting  in
lower interest expense.

The effective tax rate in the current year was 37.0 percent versus 39.8 percent
in the prior year.  The decrease was primarily due to the Snapple divestiture.


Industry Segment Operating Results

Foods - Net sales were 4 percent above the prior year.  U.S. and Canadian sales
and volume rose 4 percent and 5 percent, respectively. Sales gains in ready-to-
eat  and hot cereals, Golden Grain, and new snacks more than offset lower sales
in  rice  cakes.  International sales increased 7 percent mainly due to  higher
sales in Latin America.

U.S.  and  Canadian operating income, excluding restructuring charges of  $45.1
million  and $6.4 million in 1997 and 1996, respectively, increased 19  percent
from  the  prior  year  primarily due to the favorable  impact  of  the  volume
increase.  International Foods operating income included the impact of  a  non-
cash  asset  impairment  loss  partly offset  by  a  separate  cash  litigation
settlement  resulting in a net charge of $4.8 million, as previously discussed.
International  Foods operating income excluding these items  was  $1.5  million
ahead of the prior year.

Beverages - Worldwide sales and volume of Gatorade thirst quencher increased 14
percent.   U.S.  and  Canadian sales and volume increased 11  and  12  percent,
respectively,  driven  by  incremental  sales  of  Gatorade  Frost  and  strong
execution  of retail in-store initiatives, including increased shelf space  and
improved displays.  International sales increased 26 percent, primarily due  to
double-digit  sales growth of Gatorade thirst quencher in Latin America  offset
by declines in the Company's licensee markets in the Asia/Pacific region.

Operating  income,  excluding restructuring charges of $1.8 million,  increased
$18.6  million or 26 percent from the prior year, primarily due to sales growth
and  lower packaging costs in the U.S. and Canadian business, partly offset  by
increases in A&M expenses to support growth initiatives.
                                       
                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS


Internationally, the Company continued to improve results in Latin America  and
Europe and continued underwriting in the Asia/Pacific region.


Liquidity and Capital Resources

Net  cash  provided by operating activities was $443.4 million, a  decrease  of
$20.1  million from the prior year, primarily driven by an increase in accounts
receivable  reflecting growth in the ongoing businesses.  Capital  expenditures
for  the  current  and  prior  year were $144.1  million  and  $164.8  million,
respectively.   Capital  expenditures  are  expected  to  increase  during  the
remainder  of the  year as the Company continues to expand production  capacity
for  foods  and  beverages in the United States and China. The Company  expects
capital  expenditures and cash dividends for the remainder of the  year  to  be
financed through cash flow from operating activities and liquidation of  short-
term investments, and, if necessary,  short-term debt.

Short-term and long-term debt (total debt) as of September 30, 1997, was  $1.05
billion, a decrease of $508.7 million from December 31, 1996, mainly due to the
use of the $300 million of Snapple divestiture proceeds and cash from operating
activities.  Anticipated cash proceeds from the recapture of income taxes  paid
on  previous  capital gains of approximately $240 million are  expected  to  be
received by the end of the first half of 1998, and an additional $10 million by
the end of 1998.

The  Company  renegotiated  and  reduced the  level  of  its  revolving  credit
facilities during the third quarter.  The Company has replaced its $900 million
annually  extendible five-year revolving credit facility with  a  $450  million
annually extendible five-year revolving credit facility and a $225 million 364-
day extendible revolving credit facility which may, at the Company's option  be
converted  into a two-year term loan.  Both facilities are with various  banks.
The  facility supports the Company's commercial paper borrowings  and  is  also
available for direct borrowings.

During  the  current  quarter the Company repurchased  441,000  shares  of  its
outstanding  common  stock  for  $21.7  million  under  the  10  million  share
repurchase program announced in August 1993.


Pending Accounting Changes

In  March  1997,  the FASB issued Statement #128, "Earnings Per  Share."   This
Statement  simplifies  the computation of earnings  per  share  and  makes  the
computation more consistent with those of  International Accounting  Standards.
The  Company will adopt this Statement during the fourth quarter.  The  Company
does  not  expect  the  adoption of this new standard to  significantly  impact
previously reported earnings per share or earnings per share trends.

In July 1997, the FASB issued Statement #130, "Reporting Comprehensive Income,"
and  Statement #131, "Disclosures About Segments of an Enterprise  and  Related
Information."  Statement #130 establishes standards for reporting comprehensive
income  in financial statements.  Statement #131 expands certain reporting  and
disclosure requirements for segments from current standards.

                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS


The  Company is not required to adopt these Statements until 1998 and does  not
expect  the  adoption of these new standards to result in material  changes  to
previously reported amounts or disclosures.


Subsequent Events

On  October  2,  1997,  the Company announced that it had signed  a  definitive
agreement  to sell its Richardson's dessert toppings and condiment business  to
Tri-Star Industries, Inc.  Terms of  the sale were not disclosed.

On  October  23,  1997, the Company announced that its Board of  Directors  had
named  Robert  S. Morrison as Chairman, President and Chief Executive  Officer.
Mr.  Morrison  succeeds William D. Smithburg who, in April 1997, announced  his
intention to retire once a successor was selected.


Cautionary Statement on Forward-Looking Statements
                                       
Forward-looking statements, within the meaning of Section 21E of the Securities
and  Exchange Act of 1934, are made throughout this Management's Discussion and
Analysis.   The  Company's  results may differ materially  from  those  in  the
forward-looking   statements.   Forward-looking   statements   are   based   on
management's current views and assumptions, and involve risks and uncertainties
that  could  significantly  affect expected results.   For  example,  operating
results  may  be affected by external factors such as:  actions of competitors;
changes   in   laws   and  regulations,  including  changes   in   governmental
interpretations  of  regulations and changes in accounting standards;  customer
demand;  effectiveness of spending or programs;  fluctuations in the  cost  and
availability  of  supply  chain  resources; and  foreign  economic  conditions,
including currency rate fluctuations.

The Company continues to review strategies relative to underperforming and non-
core businesses which may result in future charges.






                          PART II - OTHER INFORMATION


Item 1    Legal Proceedings

          Note 2 in Part I is incorporated by reference herein.

Item 6    Exhibits and Reports on Form 8-K

Item 6(a) See Exhibit Index

Item 6(b) Reports on Form 8-K

          All  other  items in Part II are either inapplicable to  the  Company
          during  the quarter ended September 30, 1997, the answer is  negative
          or  a  response has been previously reported and an additional report
          of  the information need not be made, pursuant to the Instructions to
          Part II.



                                  SIGNATURES




Pursuant  to  the  requirements of the Securities Exchange  Act  of  1934,  the
registrant  has  duly  caused this report to be signed on  its  behalf  by  the
undersigned thereunto duly authorized.




                            The Quaker Oats Company
                                 (Registrant)




Date  November 7, 1997        Robert S. Thomason
                              Robert S. Thomason
                              Senior Vice President - Finance and
                              Chief Financial Officer




Date  November 7, 1997        Thomas L. Gettings
                              Thomas L. Gettings
                              Vice President and
                              Corporate Controller


                        EXHIBIT INDEX
                                       
      Exhibit                                                    Paper (P) or
      Number           Description                              Electronic (E)
                                       

      (10) (iii)  Agreement Upon Separation of Employment             E
                  with William D. Smithburg, effective
                  as of October 22, 1997

      (11)        Statement Re Computation                            E
                  of Per Share Earnings
                   
      (27)        Financial Data Schedule                             E
                  (submitted to the Securities
                  and Exchange Commission
                  in electronic format)

      (99)        Announcement on October 23, 1997, that the          E
                  Board of Directors had named Robert S. Morrison
                  as Chairman, President and Chief Executive Officer.








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<ARTICLE> 5
<MULTIPLIER> 1,000,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               SEP-30-1997
<CASH>                                             148
<SECURITIES>                                         0
<RECEIVABLES>                                      374
<ALLOWANCES>                                        26
<INVENTORY>                                        265
<CURRENT-ASSETS>                                  1191
<PP&E>                                            1950
<DEPRECIATION>                                     785
<TOTAL-ASSETS>                                    2793
<CURRENT-LIABILITIES>                             1031
<BONDS>                                            891
                                0
                                        100
<COMMON>                                           840
<OTHER-SE>                                       (671)
<TOTAL-LIABILITY-AND-EQUITY>                      2793
<SALES>                                           3968
<TOTAL-REVENUES>                                  3968
<CGS>                                             2006
<TOTAL-COSTS>                                     2006
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     9
<INTEREST-EXPENSE>                                  67
<INCOME-PRETAX>                                 (1101)
<INCOME-TAX>                                     (145)
<INCOME-CONTINUING>                              (956)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     (956)
<EPS-PRIMARY>                                   (7.00)
<EPS-DILUTED>                                   (7.00)
        

</TABLE>

EXHIBIT 10iii

                    AGREEMENT UPON SEPARATION OF EMPLOYMENT

     This Agreement Upon Separation Of Employment ("Agreement") is made and
entered into by and between William D. Smithburg, his successors, heirs,
administrators, executors, personal representatives and assigns ("Smithburg")
and The Quaker Oats Company, its officers, directors, shareholders, employees,
agents, assigns, subsidiaries, divisions, parents, affiliates and successors
("Quaker"), collectively "the parties."  The Agreement shall become effective
seven (7) days after it is executed by Smithburg and delivered to Quaker's
highest ranking Human Resources officer.


1.   Consideration to Smithburg

     A.   Quaker shall treat Smithburg's retirement as "involuntary" for
purposes of The Quaker Officers' Severance Program ("the Program").  Upon the
effective date of his retirement, this will render him eligible for benefits
under the Program, including (but not limited to) payment of his salary at the
annual rate of $875,000 for a period of one year commencing on the first day of
the month immediately following the effective date of his retirement.

     B.   Immediately upon the date of Smithburg's retirement, which retirement
shall become effective on any date selected by Quaker's Board of Directors
("Board"), the Board and/or Compensation Committee shall exercise its discretion
under The Quaker Supplemental Executive Retirement Program ("SERP") to credit
Smithburg with a Supplemental SERP Benefit, the amount of which shall result in
providing Smithburg with a total annual retirement benefit of $971,033 when his
Basic Retirement Benefit (under the pension plans), his Supplemental Program
Benefit (i.e., his basic SERP benefit, "SPB"), and his Supplemental SERP Benefit
are added together.  Provided, that prior to the commencement of payment of SERP
benefits, Smithburg may irrevocably elect any alternative form of payment
available under the SERP, subject to the specified reduction of the $971,033
annual payment he otherwise would have received:  e.g., one such option, the
joint and 50% survivor benefit option, would provide an annual benefit of
$873,930 during Smithburg's lifetime (a 10% reduction of the $971,033 figure),
followed by an annual survivor benefit of $436,965 payable to his spouse for the
remainder of her lifetime (if she survives him).  Payment of this Supplemental
SERP Benefit shall begin immediately after the expiration of Smithburg's salary
continuation under the Program.

     C.   Immediately upon the effective date of Smithburg's retirement, the
Board and/or Compensation Committee shall exercise its discretion under all
applicable equity incentive programs, including without limitation The Quaker
Long Term Incentive Plan of 1990 and Quaker's Investment Incentive Program,
such that all of Smithburg's previously awarded stock options and shares of
restricted stock which are still unvested on his last day of inactive service
under the Program shall become fully vested as of such date.

      D.  Commencing immediately upon the effective date of Smithburg's
retirement, Quaker shall provide Smithburg with offsite office space and
secretarial support for up to five years, both of his choosing, provided that
the total expense to Quaker shall not exceed $50,000.00 during any one year
period.  To the extent that such office space and secretarial support are
treated as benefits on which Smithburg must pay taxes without being able to
take a corresponding deduction for business expenses, Quaker shall make an
additional cash payment in an amount sufficient to cover the increase in taxes
payable by Smithburg due to the combination of those benefits and that
additional cash payment.


2.   Retirement

     Smithburg hereby irrevocably agrees to retire from his position as
President and Chief Executive Officer of Quaker, his positions as Chairman of
the Board and as a Director of Quaker, and his employment with Quaker in all
other capacities, which retirement shall become effective on any date selected
by the Board.  Smithburg agrees that prior to the effective date of his
retirement, he will return all Quaker property, including but not limited to
keys, office pass, credit cards, computers, office equipment, sales records and
data.  Smithburg further agrees that within sixty (60) days after his
retirement date, he will submit all outstanding expenses and clear all advances
and his personal advance account, if any.


3.   Waiver & Release

     A.   Smithburg waives, releases and discharges Quaker from any and all
claims and liabilities, demands, actions and causes of action, including
attorneys' fees and costs and participation in a class action lawsuit, whether
known or unknown, fixed or contingent, that he may have or claim to have
against Quaker as of the effective date of this Agreement.  Smithburg further
covenants not to file a lawsuit or participate in a class action lawsuit to
assert such claims.  This waiver includes but is not limited to claims arising
out of or in any way related to Smithburg's employment or termination of
employment with Quaker, including age discrimination claims under the Age
Discrimination In Employment Act, discrimination claims under Title VII of the
Civil Rights Act of 1964 or the Americans with Disabilities Act, claims for
breach of contract, and any other statutory or common law cause of action under
state, federal or local law.

     B.   However, Smithburg does not waive, release, discharge or covenant not
to sue for enforcement of any rights or claims that arise out of conduct or
omissions which occur entirely after the date this Agreement becomes effective;
nor does he waive any vested rights he may have under any of Quaker's welfare,
pension or incentive plans, nor any right to payment for unused vacation
accrued during the year in which his retirement becomes effective.
Notwithstanding anything to the contrary in paragraph 9, such benefits shall
continue to be governed by separate Quaker plans, existing contracts and/or
policies.

     C.   Quaker waives, releases and discharges Smithburg from any and all
claims and liabilities, demands, actions and causes of action, including
attorneys' fees and costs, that it may have or claim to have against Smithburg
as of the date this Agreement becomes effective; provided, this waiver, release
and discharge only apply to claims as to which the Board (excluding Smithburg)
was aware, on or before the effective date of this Agreement, of all material
facts necessary to establish Smithburg's liability; and further provided,
Quaker does not waive, release, discharge or covenant not to sue for
enforcement of any rights or claims that arise out of conduct or omissions
which occur entirely after the date this Agreement becomes effective.

     D.   The parties stipulate that nothing contained in this Agreement shall
be construed as an admission by either of them of any liability, wrongdoing or
unlawful conduct.  It is understood that both Quaker and Smithburg deny any
liability, wrongdoing or unlawful conduct, and each is providing consideration
for this waiver and release solely in order to resolve any disputes between
them amicably and to avoid the expense of potential litigation.

4.   Miscellaneous Agreements

     The covenants and agreements set forth in this paragraph shall remain in
effect until three (3) years after the termination of Smithburg's active
employment.

     A.   Smithburg shall provide accurate information or testimony or both in
connection with any legal matter if so requested by Quaker.  He shall make
himself available upon request to provide such information and/or testimony, in
a formal and/or an informal setting in accordance with Quaker's request,
subject to reasonable accommodation of his schedule and reimbursement of
reasonable expenses, including reasonable and necessary attorney fees (if
independent legal counsel is reasonably necessary).

     B.   Smithburg shall cooperate with media requests for interviews
regarding his termination and/or Quaker, unless directed otherwise by Quaker in
a particular instance.  He shall not disparage The Quaker Oats Company, its
products, or any of its directors, officers or employees in these interviews,
nor in any other private or public setting; provided, if Smithburg is compelled
to provide testimony under oath, he shall testify truthfully and such testimony
shall be protected by the same privilege that would apply to a defamation
claim.

     C.   The Quaker Oats Company, and any officer or director acting on its
behalf, shall answer all reference inquiries directed to The Quaker Oats
Company regarding Smithburg by stating only his positions held, compensation
and dates of employment.  No additional information shall be provided unless
authorized in advance, in writing, by Smithburg.  Smithburg agrees to direct
all requests for references to Quaker's highest ranking Human Resources
officer.


5.   Prohibited Conduct During First Two Years Following Termination

     A.   Smithburg covenants and agrees that during the two years immediately
following his termination from active service, the following restrictions shall
apply:

          i.   Non-competition.  Smithburg shall not accept any employment,
consulting position or ownership interest which involves his Participation in
the management of a business entity that markets, sells, distributes or
produces Covered Products anywhere in the world, unless that business entity's
sole involvement with Covered Products is that it makes retail sales or
consumes Covered Products, without competing in any way against Quaker.

               a.  "Participation" shall be construed broadly to include,
without limitation:  (1) holding a position in which he directly manages such a
business entity; (2) holding a position in which anyone else who directly
manages such a business entity is below Smithburg in the reporting chain or
chain-of-command (regardless of the number of reporting levels between them);
(3) providing input, advice, guidance, or suggestions regarding the management
of such a business entity to anyone responsible therefor;   (4) providing a
testimonial on behalf of such a business entity or the product it produces; or
(5) doing anything else that falls within a common sense definition of the term
"participate" as used in the present context.

               b.  "Covered Products" means any product which falls into one or
more of the following categories, so long as Quaker is still producing,
marketing, distributing, selling or licensing such product anywhere in the
world:  sports drinks; hot cereals; pancake mixes; grain-based snacks
(excluding potato chips); value-added rice products; pancake syrup; value-added
pasta products; ready-to-eat cereals; dry pasta products; items Quaker produces
for the food service market; and frozen waffles, pancakes and french toast.

          ii.  Raiding Employees.  Smithburg shall not in any way, directly or
indirectly (including through someone else acting on Smithburg's
recommendation, suggestion, identification or advice), facilitate or solicit
any existing Quaker employee to leave the employment of Quaker or to accept any
position with any other company or corporation.  For purposes of this
provision, "existing Quaker employee" means someone:  (1) who is employed by
Quaker on the date when Smithburg's active employment terminates; (2) who is
still employed by Quaker as of the date when the facilitating act or
solicitation takes place; and (3) who holds a manager, director or officer
level position at Quaker (or an equivalent position based on job duties and/or
Hay points, regardless of the employee's title). The parties agree and
stipulate that by virtue of his employment at Quaker, Smithburg developed
personal and business relationships with existing Quaker employees which he
otherwise would not have had, and also acquired knowledge as to which existing
Quaker employees are critical to Quaker's success and future plans, and which
ones have skills or contacts that would be valuable to a competitor.

          iii. Non-disclosure.  Smithburg shall not use or disclose to anyone
any confidential information regarding Quaker, nor undertake any job or
assignment in which use of such information is inevitable.  For purposes of
this provision, the term "confidential information" shall be construed as
broadly as Illinois law permits and shall include all non-public information
Smithburg acquired by virtue of his positions with Quaker which might be of any
value to a competitor or which might cause any economic loss (directly or via
loss of an opportunity) or substantial embarrassment to Quaker or its
customers, distributors or suppliers if disclosed.  Examples of such
confidential information include, without limitation, non-public information
about Quaker's customers, suppliers, distributors and potential acquisition
targets; its business operations and structure; its product lines, formulas and
pricing; its processes, machines and inventions; its research and know-how; its
financial data; and its plans and strategies.

     B.   In the event of a breach or threatened breach of any term of this
paragraph 5 by Smithburg, Quaker shall be entitled to an injunction compelling
specific performance, restraining any future violations and/or requiring
affirmative acts to undo or minimize the harm to Quaker, in addition to damages
for any actual breach that occurs.  The parties stipulate and represent that
breach of any provision of this paragraph would cause irreparable injury to
Quaker, for which there would be no adequate remedy at law, due among other
reasons to the inherent difficulty of determining the precise causation for
loss of customers, confidential information and/or employees and of determining
the amount and ongoing effects of such losses.

     C.   The parties stipulate that the preceding restrictive covenants do not
unduly interfere with or limit Smithburg's ability to earn a living or
comfortably support himself.  Nonetheless, if (and only if) a court reaches a
contrary conclusion, it may condition the issuance of an injunction enforcing
the terms of paragraph 5(A) on Quaker's agreement, at Quaker's option, to
resume making payments under the SERP during the time the injunction is in
effect.


6.   Advance Determination Of Permitted/Prohibited Conduct

     Smithburg may request an advance written determination from Quaker's
highest ranking Human Resources officer as to whether taking a proposed action
or job would, in Quaker's opinion, constitute a breach of this Agreement or the
SERP.  In that event, and provided that Smithburg discloses in writing all
material facts about the proposed action or job, the advance written
determination shall be made as soon as practicable in the circumstances,
without any unreasonable delay or withholding; PROVIDED, that if circumstances
materially change after the advance determination is made (e.g., if the duties
of a job change after Smithburg accepts it), the determination may be
reconsidered and revised/reversed upon thirty days advance written notice to
Smithburg.


7.   Independence of SERP

     Nothing in this Agreement shall limit, bind or in any way constrain the
Compensation Committee's right to terminate or interrupt SERP benefits
(including the SPB described in paragraph 1(B) of this Agreement) pursuant to
the present terms of the SERP; provided, however, that once this Agreement
becomes effective, any subsequent amendment of the Compensation Committee's
right to terminate or interrupt SERP benefits shall not adversely affect
Smithburg's rights under this Agreement.


8.   Choice Of Law, Forum, and Attorney Fees

     A.   This Agreement shall be governed by and construed in accordance with
the laws of the State Of Illinois, without giving effect to choice of law
principles.  In the event of any litigation over this Agreement or an alleged
breach thereof, Smithburg consents to submit to the personal jurisdiction of
any court, state or federal, in the State of Illinois.  The parties agree that
the Illinois courts, state or federal, shall be the exclusive jurisdiction(s)
for any litigation over this Agreement or an alleged breach thereof.

     B.   In the event of any litigation between Smithburg and Quaker regarding
any provision of this Agreement, the party which prevails in such contest shall
be entitled to receive from the other party, in addition to any damages,
injunction, or other relief awarded by a court, reimbursement of all litigation
costs and expenses (including reasonable attorney fees) which the prevailing
party reasonably incurred as a result of such litigation, plus interest at the
applicable federal rate provided for in Section 7872(f)(2)(A) of the Internal
Revenue Code of 1986, as amended.  If, in a particular contest, each party
prevails on one or more issues, the court shall exercise its equitable judgment
to determine which, if either, should be considered the prevailing party and
the percentage of that party's expenses which should be reimbursed, taking into
account inter alia the significance of the issue(s) on which each party
prevailed and the reasonableness of each party's position(s).


9.   Full Agreement and Severability

     A.   This written document contains the entire understanding and agreement
of the parties on the subject matter set forth herein, and supersedes any prior
agreement relating to these matters.  No promises or inducements have been made
other than those reflected herein, and no party is relying on any statement or
representation by any person except those set forth herein, including without
limitation oral or written summaries of this Agreement.

     B.   This Agreement cannot be modified or altered except by a subsequent
written agreement signed by the parties; and only Quaker's highest ranking
Human Resources officer or his direct superior (other than Smithburg) shall
have authority to sign such an amendment on behalf of Quaker.

     C.   Nothing in this document shall eliminate or reduce Smithburg's
obligation to comply with the Quaker Code Of Ethics or Quaker's obligation to
indemnify Smithburg in certain situations, pursuant to Quaker's by-laws or
applicable law.

     D.   Each term of this Agreement is deemed severable, in whole or in part,
and if any provision of this Agreement or its application in any circumstance
is found to be illegal, unlawful or unenforceable, the remaining terms and
provisions shall not be affected thereby and shall remain in full force and
effect.

                              The Quaker Oats Company



                              /s/ Silas S. Cathcart
                              By Silas S. Cathcart,
                                Chairman of the Compensation Committee
                                of Quaker's Board of Directors


SMITHBURG HAS BEEN ADVISED IN WRITING, VIA THIS NOTICE, TO CONSULT WITH AN
ATTORNEY BEFORE SIGNING THIS AGREEMENT.  HE ACKNOWLEDGES THAT HE RECEIVED IT ON
September 25, 1997, AND THAT SINCE THAT TIME HE HAS REVIEWED IT, CONSULTED WITH
AN ATTORNEY, AND NEGOTIATED SEVERAL CHANGES WITH QUAKER.

SMITHBURG UNDERSTANDS THAT HE HAS TWENTY ONE (21) DAYS AFTER RECEIVING THIS
DOCUMENT TO CONSIDER AND DECIDE WHETHER TO SIGN THE AGREEMENT.  SMITHBURG
FURTHER UNDERSTANDS THAT HE MAY RESCIND THE AGREEMENT WITHIN SEVEN (7) DAYS
AFTER SIGNING IT.  SMITHBURG AFFIRMS THAT HE HAS CAREFULLY READ AND FULLY
UNDERSTANDS ALL PROVISIONS OF THIS AGREEMENT, THAT THE CONSIDERATION HE IS
RECEIVING IS FAIR AND ADEQUATE, AND THAT HE HAS NOT BEEN THREATENED OR COERCED
INTO SIGNING IT.





Oct 22, 1997                  /s/ William D. Smithburg
                              William D. Smithburg







EXHIBIT 99                                                                   
                                       



News Release




The Quaker Oats Company
                                     Further Information:
                         Media Contact:         Investor Contact:
Quaker Tower             Mark Dollins           Margaret M. Eichman,V.P.
P.O. Box 049001          Director, Corp. Comm.  Investor Relations&Corp. Affairs
Chicago, IL  60604-9001  (312) 222-6914         (312) 222-7818
          

QUAKER OATS NAMES ROBERT S. MORRISON
CHAIRMAN, PRESIDENT AND CHIEF EXECUTIVE OFFICER

FOR IMMEDIATE RELEASE

        Chicago, Illinois, October 23, 1997, The Quaker Oats Company
(NYSE:OAT) today announced that its Board of Directors has named Robert
S. Morrison as Chairman, President and Chief Executive Officer,
effective immediately.  Mr. Morrison succeeds William D. Smithburg who,
in April, announced his intention to retire once a successor was
selected.

        Since 1994, Mr. Morrison, 55, has served as Chairman and Chief
Executive Officer of Kraft Foods Inc., North America, the largest
branded food business in North America, which is a subsidiary of Philip
Morris Companies, Inc.  During his tenure, Mr. Morrison led a successful
effort to increase growth and profitability by building a strong
organization, defining the company's long-term strategic direction and
concentrating resources on Kraft's core business and brands.  Kraft's
unit volume and profitability grew substantially under his leadership.

        "I am pleased and proud to have the opportunity to lead one of
America's great branded food and beverage companies into the next phase
of its growth and development," Mr. Morrison said.  "As the earnings
announced this morning demonstrate, Quaker's grain-based products and
Gatorade thirst quencher businesses have performed very well, and I am
pleased to be taking the helm of a company with a talented management
team, powerhouse global brands and a solid infrastructure.  My immediate
priority is to meet the entire senior management and as many employees
as possible, and I look forward to moving ahead as a unified team to
build and deliver value for our shareholders and create new
opportunities for our many dedicated employees."
                                       
        "I am very pleased that the Board of Directors selected Mr.
Morrison to lead The Quaker Oats Company forward," Mr. Smithburg said.
"I know Bob as an individual with a proven track record of leadership
through periods of major strategic change and as a recognized team
builder.  He is a seasoned industry executive with the right strategic
perspective, skills, and commitment to innovation necessary to lead this
Company forward and create greater value for all of our shareholders."

        "Mr. Morrison is an executive of exceptional caliber and proven
leadership ability," said William L. Weiss, the outside Quaker director
who chaired the special committee of the Board of Directors that
conducted the search with the assistance of the Spencer Stuart executive
search firm.  "I am extremely pleased that he is becoming the Chairman,
President and Chief Executive Officer of The Quaker Oats Company.  He is
a fine individual of unquestionable integrity with sound, achievement-
oriented experience in the food and beverage industry.  Under Bob's
leadership, I believe Quaker Oats' future is bright."

        A veteran of the consumer products industry, Mr. Morrison began
his career serving in various brand management and marketing positions
at Procter & Gamble.  Mr. Morrison joined Kraft, Inc.  in 1983, and led
the company's Cheese Division until Kraft's acquisition by Philip
Morris.  In early 1989, he became president of Kraft General Foods
Canada and was named president of General Foods in 1991.  He assumed his
most recent position in late 1994.

        Mr. Morrison earned his B.S. in English at Holy Cross College in
1963 and received an M.B.A. from Wharton in 1969.  As a captain in the
United States Marine Corps, he was decorated with the Silver Star and
the Purple Heart for his service in Vietnam.  Mr. Morrison is on the
Board of Directors of the Grocery Manufacturers of America.  He also
serves on the Board of Trustees of the Chicago Urban League, the Lyric
Opera of Chicago, the Ravinia Festival and Lake Forest College.  He is
active in the Commercial and Economic Clubs of Chicago and is a member
of the Dean's Council at J.L. Kellogg Graduate School of Management at
Northwestern University.

        The Quaker Oats Company is an international marketer of foods
and beverages.  Its major brands include Quaker cereals and grain-based
snacks, Aunt Jemima mixes and syrup, Rice-A-Roni and Pasta-Roni side
dishes and Gatorade thirst quencher.

                                     # # #
                                       
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available Quaker Oats Company press releases or to retrieve a specific
release, call -1-800-758-5804, extension 103689.  They are also
available through the Internet:  http://www.prnewswire.com/



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