QUAKER OATS CO
10-Q, 1997-04-24
GRAIN MILL PRODUCTS
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                                 UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549
                                       
                                       
                                   FORM 10-Q
                                       
                                       
    X  Quarterly Report Pursuant to Section 13 or 15 (d) of the Securities
                             Exchange Act of 1934
                                       
                                       
                 For the quarterly period ended March 31, 1997
                                       
                                       
       Transition Report Pursuant to Section 13 or 15 (d) of the Securities
                             Exchange Act of 1934
                                       
                                       
                  For the transition period from ____ to ____
                                       
                                       
                         Commission file number 1-12
                                       
                                       
                           THE QUAKER OATS COMPANY
           (Exact name of registrant as specified in its charter)
                                   
              New Jersey                             36-1655315
      (State or other jurisdiction of               (I.R.S. Employer
      incorporation or organization)                Identification No.)
                                   
                                   
    Quaker Tower P.O. Box 049001 Chicago, Illinois             60604-9001
    (Address of principal executive office)                    (Zip Code)
                                   
                                   
                               (312) 222-7111
             (Registrant's telephone number, including area code)
                                       
                                       
        Indicate by check mark whether the registrant:  (1) has filed all
     reports required to be filed by Section 13 or 15(d) of the Securities
   Exchange Act of 1934 during the preceding 12 months (or for such shorter
  period that the registrant was required to file for such reports), and (2)
      has been subject to such filing requirements for the past 90 days.
                                       
                                       
                       YES   XX         NO
                                       
                                       
      The number of shares of Common Stock, $5.00 par value, outstanding as
          of the close of business on March 31, 1997 was 136,397,750
                                       
                                       
                                       




                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                              INDEX TO FORM 10-Q


                                                                 Page
PART I - FINANCIAL INFORMATION

    Item 1 - Financial Statements

      Condensed Consolidated Statements of Income
      and Reinvested Earnings for the Three Months
      Ended March 31, 1997 and 1996                               3

      Condensed Consolidated Balance Sheets as of
      March 31, 1997 and December 31, 1996                        4

      Condensed Consolidated Statements of Cash
      Flows for the Three Months Ended
      March 31, 1997 and 1996                                     5

      Net Sales and Operating Income by Segment for the
      Three Months Ended March 31, 1997 and 1996                  6

      Notes to Condensed Consolidated Financial Statements        7-9

    Item 2 - Management's Discussion and Analysis
                 of Financial Condition and Results
                 of Operations                                    10-14

PART II - OTHER INFORMATION

    Item 1 - Legal Proceedings                                    15

    Item 6 - Exhibits and Reports on Form 8-K                     15

SIGNATURES                                                        16

EXHIBIT INDEX                                                     17

EXHIBIT 11                                                        18


2





                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                  CONDENSED CONSOLIDATED STATEMENTS OF INCOME
                      AND REINVESTED EARNINGS (UNAUDITED)
                                       
                                       
                                                       Three Months Ended
Dollars in Millions (Except Per Share Data)                 March 31,
                                                       1997         1996
                                                     
Net sales                                           $ 1,201.7    $ 1,222.8
Cost of goods sold                                      627.7        664.5
Gross profit                                            574.0        558.3
                                                     
Selling, general and administrative expenses            491.5        475.4
Loss on assets held for sale                          1,404.0          ---
Gain on divestiture                                       ---         (2.8)
Interest expense                                         25.5         29.5
Interest income                                          (1.5)        (1.4)
Foreign exchange loss - net                               2.5          1.8
                                                     
(Loss) income before income taxes                    (1,348.0)        55.8
(Benefit) provision for income taxes                   (238.2)        23.6
                                                     
Net (Loss) Income                                    (1,109.8)        32.2
                                                     
Preferred dividends - net of tax                          0.9          1.0
Net (Loss) Income Available for Common              $(1,110.7)   $    31.2
                                           
Per Common Share:                                    
  Net (loss) income                                 $   (8.15)   $    0.23
  Dividends declared                                $   0.285    $   0.285
                                                     
Average Number of Common Shares                      
  Outstanding (in thousands)                          136,305      135,102
                                                     
Reinvested Earnings:                                 
  Balance beginning of year                         $ 1,521.3    $ 1,433.6
  Net (loss) income                                  (1,109.8)        32.2
  Dividends                                             (39.5)       (39.1)
  Common stock issued for stock purchase             
    and incentive plans                                   ---         (3.3)
  Balance end of period                             $   372.0    $ 1,423.4

  See accompanying notes to the condensed consolidated financial statements.

3


                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                     CONDENSED CONSOLIDATED BALANCE SHEETS
                                  (UNAUDITED)
                                       
                                                       March 31,    December 31,
Dollars in Millions                                      1997           1996
Assets                                                              
Current Assets:                                                     
  Cash and cash equivalents                            $  105.1      $  110.5
  Trade accounts receivable - net of allowances           351.8         294.9
  Inventories:                                                      
    Finished goods                                        217.7         181.8
    Grains and raw materials                               69.9          62.1
    Packaging materials and supplies                       31.5          31.0
      Total inventories                                   319.1         274.9
  Other current assets                                    211.2         209.4
      Total Current Assets                                987.2         889.7
Property, plant and equipment                           1,956.0       1,943.3
Less accumulated depreciation                             759.9         742.6
    Property - net                                      1,196.1       1,200.7
Intangible assets - net of amortization                             
    and valuation reserve                                 714.4       2,237.2
Other assets                                              312.8          66.8
       Total Assets                                    $3,210.5      $4,394.4
Liabilities and Shareholders' Equity                                
Current Liabilities:                                                
  Short-term debt                                      $  561.0      $  517.0
  Current portion of long-term debt                        68.2          51.1
  Trade accounts payable                                  262.8         210.2
  Other current liabilities                               567.8         576.4
      Total Current Liabilities                         1,459.8       1,354.7
Long-term debt                                            973.2         993.5
Other liabilities                                         535.8         558.9
Deferred income taxes - net of valuation reserve          134.0         238.4
Preferred Stock, Series B, no par value, authorized                 
  1,750,000 shares; issued 1,282,051 of                             
  $5.46 cumulative convertible shares                               
  (liquidating preference of $78 per share)               100.0         100.0
Deferred compensation                                     (61.0)        (64.9)
Treasury Preferred Stock, at cost, 201,592 shares and
  187,810 shares, respectively                            (17.4)        (16.1)
Common Shareholders' Equity:                                        
  Common stock, $5 par value, authorized 400 million      
    shares; issued 167,978,792 shares                     840.0         840.0
  Reinvested earnings                                     372.0       1,521.3
  Cumulative translation adjustment                       (71.6)        (68.2)
  Deferred compensation                                  (103.3)       (103.4)
  Treasury common stock, at cost, 31,581,042                        
    shares and 31,885,727 shares, respectively           (951.0)       (959.8)
     Total Common Shareholders' Equity                     86.1       1,229.9
        Total Liabilities and Shareholders' Equity     $3,210.5      $4,394.4
                                       
                                       
  See accompanying notes to the condensed consolidated financial statements.

4

                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                  (UNAUDITED)


                                                             Three Months Ended
Dollars in Millions                                               March 31, 
                                                             1997          1996
                                                                            
Cash Flows from Operating Activities:                                       
  Net (loss) income                                     $(1,109.8)      $  32.2
  Adjustments to reconcile net income to net                                
   cash provided by operating activities:                                   
      Depreciation and amortization                          51.4          50.0
      Deferred income taxes                                  (4.2)          0.9
      Loss on assets held for sale - net of tax 
       benefit of $260.0                                  1,144.0           ---
      Gain on divestiture - net of tax of $1.1                ---          (1.7)
      Loss on disposition of property and equipment           9.2           2.8
      (Increase) in trade accounts receivable               (60.8)        (49.9)
      (Increase) in inventories                             (45.9)        (59.0)
      (Increase) in other current assets                     (3.2)         (1.9)
      Increase in trade accounts payable                     54.2          41.8
      (Decrease) increase in other current liabilities      (19.4)         23.5
      Change in deferred compensation                         4.0           3.7
      Other items                                             8.7          19.0
        Net Cash Provided by Operating Activities            28.2          61.4
                                                                            
                                                                            
Cash Flows from Investing Activities:                                       
  Additions to property, plant and equipment                (40.9)        (50.7)
  Business divestiture - net of tax of $1.1                   ---          42.1
  Change in other assets                                      ---           0.3
        Net Cash Used in Investing Activities               (40.9)         (8.3)
                                                                            
Cash Flows from Financing Activities:                                       
  Cash dividends                                            (39.5)        (39.1)
  Change in short-term debt                                  44.5         (32.1)
  Proceeds from long-term debt                                2.4           2.6
  Reduction of long-term debt                                (4.4)        (18.8)
  Issuance of common treasury stock                           8.1           6.6
  Repurchases of preferred stock                             (1.3)         (0.8)
        Net Cash Provided by (Used in) Financing Activities   9.8         (81.6)
                                                                            
Effect of Exchange Rate Changes on Cash and Cash                            
 Equivalents                                                 (2.5)          5.9
                                                                            
Net Decrease in Cash and Cash Equivalents                    (5.4)        (22.6)
                                                                            
Cash and Cash Equivalents - Beginning of Year               110.5          93.2
Cash and Cash Equivalents - End of Period               $   105.1       $  70.6

  See accompanying notes to the condensed consolidated financial statements.
                   

5

                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                   NET SALES AND OPERATING INCOME BY SEGMENT
                                  (UNAUDITED)


                                             Net Sales          Operating Income
                                                                   (Loss) (a)

                                            Three Months           Three Months
                                               Ended                  Ended
Dollars in Millions                           March 31,              March 31,
                                           1997       1996        1997     1996
Foods                                                                         
   U.S. and Canadian                   $  665.3   $  651.6   $    77.2   $ 99.0
   International                          155.2      150.3         0.8      0.9
Total Foods                            $  820.5   $  801.9   $    78.0   $ 99.9
                                                                            
Beverages                                                                  
   U.S. and Canadian                   $  213.6   $  185.7   $    34.7   $ 16.1
   International                           71.0       66.1        (0.3)    (5.7)
Total Beverages                        $  284.6   $  251.8   $    34.4   $ 10.4
                                                                            
Snapple (held for sale) (b)            $   96.6   $  122.7   $(1,424.1)  $(17.5)
                                                                            
Divested Businesses (c)                $    ---   $   46.4   $     ---   $  8.2
                                                                           
  Total Sales/Operating (Loss) Income  $1,201.7   $1,222.8   $(1,311.7)  $101.0
                                                                            
                                                                           
Less: General corporate expenses                                   9.8     15.3
      Interest expense - net                                      24.0     28.1
      Foreign exchange loss - net                                  2.5      1.8
(Loss) income before income taxes                            $(1,348.0)  $ 55.8
                                                                             


(a) Operating income (loss) includes certain allocations of overhead expenses.

(b)  Includes  the sales and operating loss of the Snapple beverages  business.
Operating loss for the three months ended March 31, 1997, includes a non-cash, 
pretax impairment loss of $1.4 billion on Snapple assets held for sale. See Note
3 for further discussion.

(c)  Total  sales  and  operating  income for  the  Italian  products  business
(divested  January 1996) for the three months ended March 31, 1996,  were  $4.0
million  and  $3.3 million, respectively.  Operating income includes  a  pretax
gain of $2.8 million on the sale of the Italian products business.  Total sales
and  operating income for the U.S. and Canadian frozen foods business (divested
July  1996)  for the three months ended March 31, 1996, were $42.4 million  and
$4.9 million, respectively.


6



                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                  (UNAUDITED)
                                MARCH 31, 1997
                                       
                                       
Note 1 - Basis of Presentation

The condensed consolidated financial statements include The Quaker Oats Company
and  its subsidiaries (the Company).  The condensed consolidated statements  of
income  and reinvested earnings for the three months ended March 31,  1997  and
1996,  the condensed consolidated balance sheet as of March 31, 1997,  and  the
condensed  consolidated  statements of cash flows for the  three  months  ended
March  31, 1997 and 1996, have been prepared by the Company without audit.   In
the  opinion  of management, these financial statements include all adjustments
necessary  to present fairly the financial position, results of operations  and
cash  flows  as  of  March  31,  1997, and  for  all  periods  presented.   All
adjustments  made have been of a normal recurring nature.  Certain  information
and footnote disclosures normally included in financial statements prepared  in
accordance  with  Generally  Accepted Accounting Principles  (GAAP)  have  been
condensed  or omitted.  The Company believes that the disclosures included  are
adequate  and  provide a fair presentation of interim period results.   Interim
financial  statements are not necessarily indicative of the financial  position
or  operating  results for an entire year.  It is suggested that these  interim
financial  statements  be  read  in  conjunction  with  the  audited  financial
statements  and  the  notes  thereto  included  in  the  Company's  report   to
shareholders for the year ended December 31, 1996.

Certain  previously reported amounts have been reclassified to conform  to  the
current presentation.


Note 2 - Litigation

On  November  1, 1995, the Company filed suit against Borden, Inc.  in  Federal
District   Court   in   New   York   alleging   that   Borden   made   material
misrepresentations  and  committed  fraud  in  connection  with  the  Company's
November 1994 acquisition of a Brazilian pasta business for $100 million.   The
Company seeks to rescind the transaction and collect damages.

The  Company  is also a party to a number of lawsuits and claims, which  it  is
vigorously defending.  Such matters arise out of the normal course of  business
and relate to the Company's acquisition activity and other issues.  Certain  of
these  actions seek damages in large amounts.  While the results of  litigation
cannot  be predicted with certainty, management believes that the final outcome
of  such  litigation will not have a material adverse effect on  the  Company's
consolidated  financial  position  or  results  of  operations.    Changes   in
assumptions,  as well as actual experience, could cause the estimates  made  by
management to change.


7

                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                  (UNAUDITED)
                                MARCH 31, 1997


Note 3 - Pending Sale of Snapple Beverage Corp.

On  March  27, 1997, the Company announced a definitive agreement to  sell  100
percent  of  its shares of its wholly-owned subsidiary, Snapple Beverage  Corp.
(Snapple),  to  Triarc Companies, Inc. for $300 million.   The  transaction  is
subject  to  certain conditions including the receipt of regulatory  approvals.
Management  expects the transaction to be completed in the  second  quarter  of
1997.

Under  the  provisions of Financial Accounting Standards Board (FASB) Statement
#121  "Accounting  for the Impairment of Long-Lived Assets and  for  Long-Lived
Assets to Be Disposed Of," Snapple is now considered an asset held for sale and
as  such  the  Company is required to reduce the carrying value of Snapple  net
assets  to  fair  market value.  Accordingly, during the  current  quarter  the
Company  recognized a non-cash, pretax impairment loss of $1.4  billion  ($1.14
billion  after-tax or $8.39 per share) and established a valuation reserve  for
the  write-down of the excess carrying value over the fair market  value.   The
fair market value used in determining the impairment loss was based on the sale
price of $300 million in the aforementioned purchase agreement.

The  reconciliation of the carrying value of Snapple net assets to fair  market
value is as follows:

          (Dollars in Millions)                   March 31, 1997   
                                                                     
          Current assets                            $    99.1        
          Current liabilities                           (60.8)       
          Non-current assets                          1,838.9        
          Non-current liabilities                      (173.2)       
             Total net assets at carrying value       1,704.0        
          Valuation reserve                          (1,404.0)      
             Fair market value                      $   300.0        

As  a result of this transaction the Company expects to recapture approximately
$250  million  in  taxes paid on previous capital gains arising  from  business
divestitures.  The Company has recognized a tax benefit and recorded an  income
tax  receivable  for  this  amount in the current  quarter.   Anticipated  cash
proceeds from the recapture are not expected to be received until 1998  and  as
such,  the  income  tax  receivable is included in non-current  assets  in  the
condensed  consolidated balance sheet as of March 31, 1997.   The  Company  has
also  recognized  a  tax benefit of approximately $10 million  related  to  the
reversal of tax liabilities as a result of the capital loss carryback.


Note 4 - Estimates and Assumptions

The  preparation  of  financial  statements in conformity  with  GAAP  requires
management  to make estimates and assumptions that affect the reported  amounts
of  assets  and liabilities and disclosure of contingent assets and liabilities
at  the  date of the financial statements and the reported amounts of  revenues
and  expenses  during the reporting period.  Actual results could  differ  from
those estimates.


8

                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                  (UNAUDITED)
                                MARCH 31, 1997


Note 5 - Pending Accounting Change

In  March  1997,  the FASB issued Statement #128, "Earnings Per  Share."   This
Statement  simplifies  the computation of earnings  per  share  and  makes  the
computation  more  consistent with those of other countries  and  International
Accounting Standards.  The Company will adopt this Statement during the  fourth
quarter.   The  Company does not expect the adoption of this  new  standard  to
significantly  impact previously reported earnings per share  or  earnings  per
share trends.


9

                     THE QUAKER OATS COMPANY AND SUBSIDIARIES
                      MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                   FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Three Months Ended March 31, 1997 Compared with
Three Months Ended March 31, 1996

Consolidated Operating Results

The  following  tables  summarize the  net  sales  and  operating
results of the Company for the three months ended March 31,  1997
(current year) and March 31, 1996 (prior year):
                                
                                                         
<TABLE>
<CAPTION>                                                         
                                                         NET SALES
                                                          for the
                                                Three Months Ended March 31,
Dollars in Millions                  1997                                         1996
                       U.S. and                                     U.S. and                              
                       Canadian  International          Total       Canadian  International          Total
<S>                      <C>            <C>          <C>              <C>            <C>          <C>
Foods                    $665.3         $155.2       $  820.5         $651.6         $150.3       $  801.9
Beverages                 213.6           71.0          284.6          185.7           66.1          251.8
                          878.9          226.2        1,105.1          837.3          216.4        1,053.7
                                                                                                                      
Snapple (held for sale)    92.3            4.3           96.6          115.0            7.7          122.7
                                                                                                                      
Divested Businesses         ---            ---            ---           42.4            4.0           46.4
                                                                                                                      
Total Company            $971.2         $230.5       $1,201.7         $994.7         $228.1       $1,222.8
  
  
<CAPTION>
                                                   OPERATING INCOME (LOSS)
                                                            for the
                                                 Three Months Ended March 31,
Dollars in Millions                   1997                                         1996
                       U.S. and                                     U.S. and                              
                       Canadian  International          Total       Canadian  International         Total
<S>                   <C>                <C>        <C>               <C>            <C>           <C>
Foods                 $    77.2          $ 0.8      $    78.0         $ 99.0         $  0.9        $ 99.9
Beverages                  34.7           (0.3)          34.4           16.1           (5.7)         10.4
                          111.9            0.5          112.4          115.1           (4.8)        110.3
                                                                                                                  
Snapple (held for sale)   (18.1)          (2.0)         (20.1)         (14.9)          (2.6)        (17.5)
Loss on assets held                                                                                               
    for sale           (1,404.0)           ---       (1,404.0)           ---            ---           ---
                       (1,422.1)          (2.0)      (1,424.1)         (14.9)          (2.6)        (17.5)
                                                                                                                  
Gain on divestiture         ---            ---            ---            ---            2.8           2.8
Divested Businesses         ---            ---            ---            4.9            0.5           5.4
                            ---            ---            ---            4.9            3.3           8.2
                                                                                                                  
Total Company         $(1,310.2)         $(1.5)     $(1,311.7)        $105.1         $ (4.1)       $101.0

<FN>

Note:  Operating results include certain allocations of overhead
expenses.

"Foods":   includes all food lines as well as the  food  service business.
"Beverages":    includes   Gatorade   thirst   quencher sports  beverages.
"Snapple  (held  for  sale)":  includes  the  Snapple  beverages business.
"Loss  on assets held for sale":  includes the non-cash,  pretax impairment 
loss on Snapple assets held for sale.
"Gain  on  divestiture":  1996 includes a pretax  gain  of  $2.8 million on 
the sale of the Italian products business.
"Divested  Businesses":  1996 includes prior year net sales  and operating 
income (through the divestiture date) for the Italian products (January 1996) 
and U.S. and Canadian frozen foods (July 1996) businesses.

</FN>
</TABLE>

10

                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Consolidated  net  sales decreased 2 percent primarily due to  the  absence  of
divested businesses in the current year.  Excluding divested businesses,  sales
were  2  percent above the prior year on virtually flat volume.  Price changes,
other  than  the  June  1996  ready-to-eat cereals  price  reduction,  did  not
significantly affect the comparison of current and prior year net sales.

Consolidated gross profit margin was 47.8 percent in the current year  compared
to  45.7  percent  in  the  prior year.  The gross profit  margin  increase  is
primarily due to lower packaging and ingredient costs in the U.S. and  Canadian
Beverages business.

Selling, general and administrative (SG&A) expenses increased $16.1 million, or
3  percent,  primarily  due  to  a  10  percent  increase  in  advertising  and
merchandising (A&M) expenses.  A&M expenses were 25.4 percent of  sales  during
the  current  year, up from 22.6 percent in the prior year as A&M spending  was
increased to support U.S. and Canadian Foods.

Consolidated  operating loss of $1.31 billion for the current year  includes  a
$1.4  billion non-cash, pretax impairment loss on assets held for sale  related
to  the  pending sale of the Snapple beverages business.  Prior year  operating
income  included a $2.8 million pretax gain on the divestiture of  the  Italian
products business.  Excluding the loss on assets held for sale in 1997 and  the
gain  on  divestiture  and operating income from divested businesses  in  1996,
operating income was $92.3 million compared to $92.8 in the prior year.

Net  financing  costs  (net  interest  expense  and  foreign  exchange  losses)
decreased  $3.4  million  in the current year.  Debt  levels  declined  due  to
proceeds from the 1996 divestitures, resulting in lower interest expense.

The  effective  tax  rate  in  the current year excluding  the  impact  of  the
impairment  loss  on  assets held for sale and related tax  benefits  was  39.0
percent  versus 42.3 percent in the prior year.  The decrease is primarily  due
to  anticipated  reductions of non-deductible amortization expense  of  Snapple
intangibles.


Industry Segment Operating Results

Foods - Net sales were 2 percent above the prior year with higher sales in both
the  U.S.  and Canadian and International businesses.  U.S. and Canadian  sales
and  volume  rose  2  percent and 3 percent, respectively.  Sales  gains,  most
notably  in ready-to-eat cereals due to continued growth of bagged cereals  and
strong  Quaker name-brand cereals sales, Golden Grain, hot cereals  and  syrup,
more  than  offset lower sales in rice cakes and food service as  well  as  the
adverse   impact  of  the  June  1996  ready-to-eat  cereals  price  reduction.
International  sales increased 3 percent almost entirely due  to  increases  in
Latin America, particularly in Brazil.

U.S.  and Canadian operating income declined 22 percent from the prior year  as
the  favorable impact of the volume increase was more than offset by the ready-
to-eat  cereals price reduction, operating income declines in the  increasingly
competitive grain-based snacks business and increases in A&M expenses.   Higher
A&M  expenses in U.S. and Canadian Foods were due to increased trade and  media
spending across the businesses including increased support of hot and ready-to-
eat  cereals  compared to the prior year.  


11


                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS


While International Foods  operating income  was  nearly  even  with the  prior
year, the  Brazilian  pasta  business continues to show weak trends.

Beverages  -  Net sales increased 13 percent on a volume gain  of  11  percent.
U.S.  and  Canadian  sales and volume rose 15 percent,  reflecting  incremental
sales   from  a  new  product,  Gatorade  Frost,  and  core  business   growth.
International  sales  increased 7 percent primarily due to  double-digit  sales
growth  of  Gatorade thirst quencher in Latin America which  more  than  offset
declines in Europe due to previous restructuring actions.

Operating  income increased $24.0 million from the prior year  due  to  overall
sales  growth and lower packaging and ingredient costs in the U.S. and Canadian
business.   Media spending to support the Gatorade Frost launch will  begin  in
the  second  quarter.   In the International Beverages  business,  the  Company
reduced  its underwriting in Asia/Pacific markets for Gatorade thirst  quencher
and improved the profitability of the Latin American business.

Snapple  (held for sale) - Net sales of Snapple beverages declined  21  percent
driven by base business declines and a lower level of new product introductions
compared  to  the prior year.  Snapple beverages operating loss, excluding  the
impairment  loss on Snapple assets held for sale, increased $2.6  million  over
the  prior  year as the impact of the sales decline and higher A&M expenses  to
support  Diet  Snapple  were  only partially offset  by  lower  ingredient  and
packaging costs.  The current year operating results include a $1.4 billion non-
cash,  pretax  impairment loss on Snapple assets held for sale (see  discussion
below on pending sale of Snapple Beverage Corp.).


Pending Sale of Snapple Beverage Corp.

On  March  27, 1997, the Company announced a definitive agreement to  sell  100
percent  of  its shares of its wholly-owned subsidiary, Snapple Beverage  Corp.
(Snapple),  to  Triarc Companies, Inc. for $300 million.   The  transaction  is
subject  to  certain conditions including the receipt of regulatory  approvals.
Management  expects the transaction to be completed in the  second  quarter  of
1997.

Under  the  provisions of Financial Accounting Standards Board (FASB) Statement
#121  "Accounting  for the Impairment of Long-Lived Assets and  for  Long-Lived
Assets to Be Disposed Of," Snapple is now considered an asset held for sale and
as  such  the  Company is required to reduce the carrying value of Snapple  net
assets  to  fair  market value.  Accordingly, during the  current  quarter  the
Company  recognized a non-cash, pretax impairment loss of $1.4  billion  ($1.14
billion  after-tax or $8.39 per share) and established a valuation reserve  for
the  write-down of the excess carrying value over the fair market  value.   The
fair market value used in determining the impairment loss was based on the sale
price of $300 million in the aforementioned purchase agreement.  As a result of
this transaction the Company expects to recapture approximately $250 million in
taxes  paid on previous capital gains arising from business divestitures.   The
Company has recognized a tax benefit and recorded an income tax receivable  for
this  amount  in  the  current quarter.  Anticipated  cash  proceeds  from  the
recapture  are not expected to be received until 1998 and as such,  the  income
tax  receivable is included in non-current assets in the condensed consolidated
balance  sheet  as  of March 31, 1997.  The Company has also recognized  a  tax
benefit of approximately $10 million related to the reversal of tax liabilities
as a result of the capital loss carryback.


12


                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS


Liquidity and Capital Resources

Net  cash  provided by operating activities was $28.2 million,  a  decrease  of
$33.2  million from the prior year.  This decrease is primarily due to a  prior
year refund of taxes paid, partly offset by lower levels of working capital  in
the  current  year.  Capital expenditures for the current and prior  year  were
$40.9  million  and  $50.7  million, respectively.   Capital  expenditures  are
expected  to  increase during the remainder of the current year as the  Company
continues  its  expansion of production capacity for beverages and  grain-based
products  in  the  United States and China. The Company  expects  that  capital
expenditures and cash dividends for the remainder of the year will be  financed
through cash flow from operating activities.

Short-term  and  long-term debt (total debt) as of  March  31,  1997  was  $1.6
billion,  an  increase of $40.8 million from December 31, 1996, reflecting  the
financing  of  higher  inventory  levels and  accounts  receivable  to  support
seasonal sales of the Beverages business.  The Company expects to complete  the
sale of Snapple during the second quarter of 1997 and use a portion of the sale
proceeds  to reduce short-term debt.  The remaining proceeds will  be  used  to
repurchase  shares as announced in April 1997.  Anticipated  cash  proceeds  of
approximately $250 million from the recapture of income taxes paid on  previous
capital gains are not expected to be received until 1998.

Following  the Company's announcement in March 1997 that a definitive agreement
to  sell  Snapple  had  been reached, the credit rating agencies  affirmed  the
Company's current commercial paper and long-term debt ratings.


Pending Accounting Change

In  March  1997,  the FASB issued Statement #128, "Earnings Per  Share."   This
Statement  simplifies  the computation of earnings  per  share  and  makes  the
computation  more  consistent with those of other countries  and  International
Accounting Standards.  The Company will adopt this Statement during the  fourth
quarter.   The  Company does not expect the adoption of this  new  standard  to
significantly  impact previously reported earnings per share  or  earnings  per
share trends.


Announcement of Share Repurchase and Cost Reduction

On  April  23,  1997,  the  Company announced a plan  to  focus  the  Company's
management  and other resources on its core businesses and growth in  order  to
make  the  Company  more competitive.  The plan, when finalized,  will  include
share  repurchase and cost reduction programs, in addition to anticipated  cost
reductions  resulting from the sale of Snapple.  The Company is also  reviewing
the  sale  of  non-core businesses and the potential restructuring  of  certain
international  operations.  The Company believes this plan will  provide  near-
term rewards and drive longer-term value for shareholders.



13


                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS


The plan will include a goal of $30 million of cost reductions over an 18-month
period,  in  addition to removing or absorbing costs related  to  the  sale  of
Snapple.  The Company expects to take pretax restructuring charges in the range
of  $50  million to $100 million before the end of the year as a result of  the
plan.


Announcement of Chief Executive Officer (CEO) Succession Plan

On  April  23,  1997,  the Company's Chairman, President  and  Chief  Executive
Officer, William D. Smithburg, announced that he wanted to formalize an orderly
succession plan.  In that connection, the Company's Board of Directors, at  Mr.
Smithburg's suggestion, formed a committee, which will be chaired by William L.
Weiss,  an outside director, to search both inside and outside the Company  for
the  most  appropriate successor.  Mr. Smithburg, in the interim, will continue
to lead the organization and implement the Company's refocusing efforts.


Cautionary Statement on Forward-Looking Statements
                                       
Forward-looking statements, within the meaning of Section 21E of the Securities
and  Exchange Act of 1934, are made throughout this Management's Discussion and
Analysis.   The  Company's  results may differ materially  from  those  in  the
forward-looking   statements.   Forward-looking   statements   are   based   on
management's current views and assumptions, and involve risks and uncertainties
that  could  significantly  affect expected results.   For  example,  operating
results  may  be affected by external factors such as:  actions of competitors;
changes   in   laws   and  regulations,  including  changes   in   governmental
interpretations  of  regulations and changes in accounting standards;  customer
demand;  effectiveness of spending or programs;  fluctuations in the  cost  and
availability  of  supply  chain  resources; and  foreign  economic  conditions,
including currency rate fluctuations.

Results  for  1997 and beyond will depend on the Company's ability to  complete
the sale of Snapple.  The Company's anticipated sale of Snapple will result  in
various services and related overheads that are shared and allocated to Snapple
remaining with the Company.  These costs will remain with the Company after the
sale  of  Snapple until the Company can address the reduction of the  overheads
through anticipated restructuring.

For  the  U.S. ready-to-eat cereals business, returning the business to  higher
profit  levels  will  largely  depend on the competitive  environment  and  the
Company's achievement of greater levels of efficiency and effectiveness in  A&M
and  overhead  spending.   The  reduction of future  operating  losses  of  the
Brazilian   pasta  business  will  depend  on  the  competitive  and  commodity
environments.  The Company is currently reviewing strategies relative  to  this
business.



14


                          PART II - OTHER INFORMATION


Item 1    Legal Proceedings

          Note 2 in Part I is incorporated by reference herein.

Item 6    Exhibits and Reports on Form 8-K

Item 6(a) See Exhibit Index.

Item 6(b) Reports on Form 8-K

          Form 8-K was filed on April 2, 1997, to announce that the Company had
          reached a definitive agreement to sell 100 percent of  its shares  of
          its wholly-owned  subsidiary,  Snapple  Beverage  Corp.,   to  Triarc
          Companies, Inc. for $300 million.


          All  other  items  in  Part II are either inapplicable to the Company
          during the  quarter ended March 31, 1997, the answer is negative or a
          response has been previously reported and an additional report of the
          information need not be made, pursuant to the Instructions to Part II.


15

                                  SIGNATURES




Pursuant  to  the  requirements of the Securities Exchange  Act  of  1934,  the
registrant  has  duly  caused this report to be signed on  its  behalf  by  the
undersigned thereunto duly authorized.




                                             The Quaker Oats Company
                                                   (Registrant)




Date  April 24, 1997                          /s/Robert S. Thomason
                                                 Robert S. Thomason
                                        Senior Vice President - Finance and
                                              Chief Financial Officer




Date  April 24, 1997                          /s/Thomas L. Gettings
                                                 Thomas L. Gettings
                                                 Vice President and
                                                Corporate Controller


16


                             EXHIBIT INDEX
                                       
            Exhibit                                    Paper (P) or
            Number           Description               Electronic (E)
                                       

            (11)      Statement Re Computation              E
                      of Per Share Earnings.

            (27)      Financial Data Schedule               E
                      (submitted to the Securities
                      and Exchange Commission
                      in electronic format).


       
17


<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               MAR-31-1997
<CASH>                                             105
<SECURITIES>                                         0
<RECEIVABLES>                                      381
<ALLOWANCES>                                        29
<INVENTORY>                                        319
<CURRENT-ASSETS>                                   987
<PP&E>                                            1956
<DEPRECIATION>                                     760
<TOTAL-ASSETS>                                    3210
<CURRENT-LIABILITIES>                             1460
<BONDS>                                            973
                                0
                                        100
<COMMON>                                           840
<OTHER-SE>                                       (832)
<TOTAL-LIABILITY-AND-EQUITY>                      3210
<SALES>                                           1202
<TOTAL-REVENUES>                                  1202
<CGS>                                              628
<TOTAL-COSTS>                                      628
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     3
<INTEREST-EXPENSE>                                  26
<INCOME-PRETAX>                                 (1348)
<INCOME-TAX>                                     (238)
<INCOME-CONTINUING>                             (1110)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    (1110)
<EPS-PRIMARY>                                   (8.15)
<EPS-DILUTED>                                   (8.15)
        

</TABLE>

                                 EXHIBIT (11)
                                       
                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                                       
                STATEMENT RE COMPUTATION OF PER SHARE EARNINGS


                                                     For the Three Months Ended
                                                     March 31,        March 31,
Calculation of Fully Diluted Earnings Per Share       1997 (1)           1996
                                                                    
Dollars in Millions (Except Per Share Data)                         
                                                                    
(Loss) Income from Continuing Operations            $(1,109.8)         $ 32.2
                                                                    
Less: Dividends on ESOP Convertible                           
      Preferred Stock                                    (0.9)            ---
                                                                    
Less: Adjustments attributable to conversion                    
      of ESOP Convertible Preferred Stock                 ---            (0.2)
      
Net (Loss) Income Used for Fully Diluted            
      Calculation                                   $(1,110.7)         $ 32.0
                                                                    
Shares in Thousands                                                 
                                                                    
Average Number of Common Shares Outstanding           136,305         135,102
                                                                    
Plus Dilutive Securities:                                           
                                                                    
Stock Options                                             ---             992
                                                                    
ESOP Convertible Preferred Stock                          ---           2,494
                                                                    
Average Shares Outstanding Used for Fully                           
      Diluted Calculation                             136,305         138,588
                                                                    
Fully Diluted Earnings Per Share                    $   (8.15)         $ 0.23


(1)  In  loss  periods, dilutive common equivalent shares are excluded  as  the
effect  would be antidilutive.  For purposes of the loss per share calculation,
the  loss  was  adjusted  for the amount of dividends applicable  to  the  ESOP
Convertible Preferred Stock.




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