QUAKER OATS CO
10-Q, 1998-11-09
GRAIN MILL PRODUCTS
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                                 UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549
                                       
                                       
                                   FORM 10-Q
                                       
                                       
    X  Quarterly Report Pursuant to Section 13 or 15 (d) of the Securities
                             Exchange Act of 1934
                                       
                                       
               For the quarterly period ended September 30, 1998
                                       
                                       
       Transition Report Pursuant to Section 13 or 15 (d) of the Securities
                             Exchange Act of 1934
                                       
                                       
                                       
                  For the transition period from ____ to ____
                                       
                                       
                           Commission file number 1-12
                                       
                                       
                             THE QUAKER OATS COMPANY
             (Exact name of registrant as specified in its charter)
                                      
             New Jersey                                        36-1655315
    (State or other jurisdiction of                         (I.R.S. Employer
    incorporation or organization)                         Identification No.)
                                      
                                      
    Quaker Tower     
    P.O. Box 049001 Chicago, Illinois                          60604-9001
    (Address of principal executive office)                    (Zip Code)
                                      
                                      
                                 (312) 222-7111
              (Registrant's telephone number, including area code)
                                       
                                       
        Indicate by check mark whether the registrant:  (1) has filed all
     reports required to be filed by Section 13 or 15(d) of the Securities
   Exchange Act of 1934 during the preceding 12 months (or for such shorter
  period that the registrant was required to file for such reports), and (2)
      has been subject to such filing requirements for the past 90 days.
                                       
                                       
                              YES   XX         NO
                                         
                                       
      The number of shares of Common Stock, $5.00 par value, outstanding as
        of the close of business on September 30, 1998 was 136,254,958
                   
                   



                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                              INDEX TO FORM 10-Q


                                                                       Page
PART I - FINANCIAL INFORMATION

  Item 1 - Financial Statements  
  
    Condensed Consolidated Statements of Income
    and Reinvested Earnings for the Nine and Three Months             
    Ended September 30, 1998 and 1997                                   3-4

    Condensed Consolidated Balance Sheets as of
    September 30, 1998 and December 31, 1997                              5

    Condensed Consolidated Statements of Cash
    Flows for the Nine Months Ended
    September 30, 1998 and 1997                                           6

    Net Sales and Operating Income by Segment for the
    Nine and Three Months Ended September 30, 1998 and 1997             7-8

    Notes to the Condensed Consolidated Financial Statements           9-14

  Item 2 - Management's Discussion and Analysis
           of Financial Condition and Results
           of Operations                                              15-24

PART II - OTHER INFORMATION

  Item 1 - Legal Proceedings                                             25

  Item 6 - Exhibits and Reports on Form 8-K                              25


SIGNATURES                                                               26

EXHIBIT INDEX                                                            27


<2>


                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                  CONDENSED CONSOLIDATED STATEMENTS OF INCOME
                      AND REINVESTED EARNINGS (UNAUDITED)
                                       
                                       
                                                       Nine Months Ended
Dollars in Millions (Except Per Share Data)              September 30,
                                                      1998           1997
                                                             
Net sales                                          $ 3,879.2      $ 3,967.9
Cost of goods sold                                   1,892.1        2,005.9
Gross profit                                         1,987.1        1,962.0

Selling, general and administrative expenses         1,473.2        1,518.9
                                                             
Restructuring charges, asset impairments and                 
   (gains) losses on divestitures                      129.6        1,473.3
Interest expense                                        52.7           67.5
Interest income                                         (6.5)          (4.7)
Foreign exchange loss - net                             11.2            8.1
                                                             
Income (loss) before income taxes                      326.9       (1,101.1)
Provision (benefit) for income taxes                   115.6         (144.6)
                                                             
Net Income (Loss)                                      211.3         (956.5)
                                                            
Preferred dividends -  net of tax                        2.5            2.7
Net Income (Loss) Available for Common             $   208.8      $  (959.2)
                                                             
Per Common Share:                                            
  Net income (loss)                                $    1.52      $   (7.00)
  Net income (loss) - assuming dilution            $    1.47      $   (7.00)
  Dividends declared                               $    .855      $    .855  
                                                             
Average Number of Common Shares Outstanding                  
  (in thousands)                                     137,552        137,089
                                                             
Reinvested Earnings:                                         
  Balance beginning of period                      $   431.0      $ 1,521.3
  Net income (loss)                                    211.3         (956.5)
  Dividends                                           (119.2)        (119.3)
  Balance end of period                            $   523.1      $   445.5
                                       


 See accompanying notes to the condensed consolidated financial statements.
                                       

<3>


                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                  CONDENSED CONSOLIDATED STATEMENTS OF INCOME
                      AND REINVESTED EARNINGS (UNAUDITED)
                                       
                                       
                                                     Three Months Ended
Dollars in Millions (Except Per Share Data)             September 30,
                                                     1998           1997
                                                             
Net sales                                         $ 1,405.2      $ 1,370.7
Cost of goods sold                                    663.4          674.1
Gross profit                                          741.8          696.6
                                                             
Selling, general and administrative expenses          521.8          506.9
Restructuring charges, asset impairments and                 
   (gains) on divestitures                             41.9           46.9
Interest expense                                       16.9           18.0
Interest income                                        (2.5)          (1.4)
Foreign exchange loss - net                             2.3            3.1
                                                             
Income before income taxes                            161.4          123.1
Provision for income taxes                             53.6           45.6
                                                             
Net Income                                            107.8           77.5
                                                             
Preferred dividends - net of tax                        0.8            1.0
Net Income Available for Common                   $   107.0       $   76.5
                                                             
Per Common Share:                                            
  Net income                                      $    0.78       $   0.58
  Net income - assuming dilution                  $    0.75       $   0.58
  Dividends declared                              $   0.285       $  0.285
                                                             
Average Number of Common Shares Outstanding                  
  (in thousands)                                    136,394        138,064
                                                             
Reinvested Earnings:                                         
  Balance beginning of period                     $   454.2       $  408.3
  Net income                                          107.8           77.5
  Dividends                                           (38.9)         (40.3)
  Balance end of period                           $   523.1       $  445.5
                                       


 See accompanying notes to the condensed consolidated financial statements.
                   
                   
<4>                   


                    THE QUAKER OATS COMPANY AND SUBSIDIARIES
                     CONDENSED CONSOLIDATED BALANCE SHEETS
                                  (UNAUDITED)
                                       
                                       
                                                  September 30,   December 31,
Dollars in Millions                                   1998            1997
Assets                                                           
 Current Assets:                                                  
  Cash and cash equivalents                        $    266.4      $    84.2
  Marketable securities                                 148.6             -- 
  Trade accounts receivable - net of allowances         355.9          305.7
  Inventories:                                                   
   Finished goods                                       179.0          172.6
   Grains and raw materials                              50.3           59.0
   Packaging materials and supplies                      23.4           24.5
    Total inventories                                   252.7          256.1
  Other current assets                                  181.9          487.0
    Total Current Assets                              1,205.5        1,133.0
 Property, plant and equipment                        1,872.2        1,913.1
 Less: accumulated depreciation                         786.1          748.4
   Property - net                                     1,086.1        1,164.7
 Intangible assets - net of amortization                249.2          350.5
 Other assets                                            70.4           48.8
     Total Assets                                  $  2,611.2      $ 2,697.0
Liabilities and Shareholders' Equity                             
 Current Liabilities:                                             
  Short-term debt                                  $     45.7      $    61.0
  Current portion of long-term debt                      79.8          108.4
  Trade accounts payable                                212.9          191.3
  Other current liabilities                             695.5          585.0
    Total Current Liabilities                         1,033.9          945.7
 Long-term debt                                         814.5          887.6
 Other liabilities                                      551.6          578.9
 Deferred income taxes                                     --           36.3
 Preferred Stock, Series B, no par value,                 
  authorized 1,750,000 shares; issued 
  1,282,051 of $5.46 cumulative convertible 
  shares (liquidating preference of $78 per share)      100.0          100.0
 Deferred compensation                                  (48.4)         (57.2)
 Treasury Preferred Stock, at cost, 289,829                 
  shares and 245,147 shares, respectively               (28.0)         (22.3)
 Common Shareholders' Equity:                                     
  Common stock, $5 par value, authorized 400                 
   million shares; issued 167,978,792 shares            840.0          840.0
  Additional paid-in capital                             73.9           29.0
  Reinvested earnings                                   523.1          431.0
  Cumulative translation adjustment                     (79.7)         (82.4)
  Unrealized gain on marketable securities                3.9             -- 
  Deferred compensation                                 (68.1)         (91.0)
  Treasury common stock, at cost, 31,723,834                     
   shares and 29,165,692 shares, respectively        (1,105.5)        (898.6)
    Total Common Shareholders' Equity                   187.6          228.0
     Total Liabilities and Shareholders' Equity    $  2,611.2      $ 2,697.0

                                       
  See accompanying notes to the condensed consolidated financial statements.


<5>


                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                  (UNAUDITED)



                                                        Nine Months Ended
Dollars in Millions                                       September 30,
                                                        1998         1997
                                                                     
Cash Flows from Operating Activities:                                
 Net income (loss)                                    $ 211.3     $ (956.5)
 Adjustments to reconcile net income to net cash
  provided by operating activities:                         
   Depreciation and amortization                        100.6        125.2
   Deferred income taxes                                (38.8)         0.8
   Loss on divestitures - net of tax benefit               
    of $265.1 in 1997                                    32.4      1,149.5 
   Restructuring charges                                 33.7         58.7
   Asset impairment losses                               63.5         39.8
   Loss on disposition of property, plant   
    and equipment                                         8.0         30.9
   Increase in trade accounts receivable                (65.0)      (101.0)
   Increase in inventories                              (19.8)       (26.8)
   Decrease (increase) in other current assets           19.4         (8.0)
   Increase in trade accounts payable                    25.7         12.6
   Increase in other current liabilities                 93.0         77.5
   Change in deferred compensation                       31.7         24.7
   Other items                                           17.5         16.0
     Net Cash Provided by Operating Activities          513.2        443.4

                                                              
                                                              
Cash Flows from Investing Activities:                         
   Capital gains tax recovery                           240.0           --
   Business divestitures                                160.9        300.0
   Purchase of marketable securities                   (159.1)          --
   Additions to property, plant and equipment          (135.9)      (144.1)
   Proceeds on sale of property, plant and               
    equipment                                             4.2           --
     Net Cash Provided by Investing Activities          110.1        155.9

                                                              
Cash Flows from Financing Activities:                         
   Cash dividends                                      (119.2)      (119.3)
   Change in short-term debt                            (12.3)      (457.4)
   Proceeds from long-term debt                           0.7          6.7
   Reduction of long-term debt                         (103.0)       (53.4)
   Issuance of common treasury stock                     96.9         91.7
   Repurchases of common stock                         (300.2)       (21.7)
   Repurchases of preferred stock                        (5.7)        (4.3)
     Net Cash Used in Financing Activities             (442.8)      (557.7)
                                                  
                                                              
Effect of Exchange Rate Changes on Cash and       
 Cash Equivalents                                         1.7         (4.1)
                                                              
Net Increase in Cash and Cash Equivalents               182.2         37.5
                                                              
Cash and Cash Equivalents - Beginning of Period          84.2        110.5
Cash and Cash Equivalents - End of Period             $ 266.4     $  148.0

                                       
See accompanying notes to the condensed consolidated financial statements.
                   
                   
<6>                   


                          THE QUAKER OATS COMPANY AND SUBSIDIARIES
                          NET SALES AND OPERATING INCOME BY SEGMENT
                                         (UNAUDITED)

<TABLE>
<CAPTION>

                                              Net Sales           Operating Income (Loss) (a)
                                             Nine Months                  Nine Months
Dollars in Millions                       Ended September 30,          Ended September 30,
                                           1998         1997            1998        1997
                                                                              
<S>                                     <C>          <C>             <C>         <C>
Foods                                                             
  U.S. and Canadian (b)                 $ 1,795.2    $ 1,793.1       $ 218.9     $   227.9
  International (c)                         483.1        477.6         (26.4)         (7.7)
Total Foods                               2,278.3      2,270.7         192.5         220.2
                                          
Beverages                                                         
  U.S. and Canadian (d)                   1,186.3      1,050.5         237.8         208.9
  International (e)                         303.4        267.5          17.2           7.3
Total Beverages                           1,489.7      1,318.0         255.0         216.2
                                                                                
Divested Businesses (f)                     111.2        379.2         (39.1)     (1,438.3)
                                                                  
 Total Sales/Operating Income (Loss)    $ 3,879.2    $ 3,967.9         408.4      (1,001.9)

Less: General corporate expenses                                        24.1          28.3
      Interest expense - net                                            46.2          62.8
      Foreign exchange loss - net                                       11.2           8.1
Income (loss) before income taxes                                    $ 326.9     $(1,101.1)

</TABLE>
              
(a) Operating income (loss) includes certain allocations of overhead expenses.

(b)  1998 operating  income includes  pretax  restructuring  charges  of  $15.6
million  for  organization  alignment and non-cash,  pretax  charges  of  $25.4
million  for  asset impairment  losses.  1997 operating income  includes pretax
restructuring  charges  of  $40.2 million  for  plant  consolidations and  $4.9
million related to a staff restructuring.

(c) 1998  operating  results  include  pretax  restructuring  charges  of  $7.8
million  for  organization alignment and  non-cash,  pretax  charges  of  $38.1
million  for asset impairment losses.  1997  operating results  include  pretax
restructuring  charges  of  $10.7  million  for  plant  consolidations  in  the
Brazilian pasta business and a pretax  net charge of $4.8 million for an  asset
impairment loss partly offset by a cash litigation settlement.

(d) 1998  operating  income  includes  pretax  restructuring  charges  of  $7.0
million for organization alignment.  1997  operating income includes  a  pretax
restructuring charge of $1.8 million related to a staff restructuring.

(e) 1998  operating  income  includes  pretax  restructuring  charges  of  $3.3
million  for  organization alignment.  1997  operating  income includes  pretax
restructuring  charges  of  $1.1  million  for  the  closing of  an  office  in
Singapore.

(f) 1998  includes the  sales and operating  results of the Ardmore  Farms  and
Continental  Coffee  food  service  businesses  that  were  divested  in  1998.
Operating  results for  the nine months ended September 30,  1998,  includes  a
combined  asset  impairment  and divestiture loss for  the  Continental  Coffee
business net of a pretax gain for  the sale of the Ardmore Farms business.  See
Note 4  for further discussion.  1997  includes the sales and operating results
of the  Snapple beverages business and  the food service businesses  that  were
divested  in  1997  and  1998.  Operating  results for  the nine  months  ended
September 30, 1997, includes a pretax loss  of $1.41 billion on the sale of the
Snapple beverages business.
                   
                   
<7>                   


                         THE QUAKER OATS COMPANY AND SUBSIDIARIES
                         NET SALES AND OPERATING INCOME BY SEGMENT
                                         (UNAUDITED)

<TABLE>
<CAPTION>

                                          Net Sales            Operating Income (Loss) (a)
                                        Three Months                  Three Months
Dollars in Millions                  Ended September 30,           Ended September 30,
                                     1998         1997              1998         1997

<S>                               <C>          <C>               <C>           <C>
Foods                                                             
  U.S. and Canadian (b)           $   644.4    $   642.3         $  72.2       $  68.4
  International (c)                   163.7        163.2            (3.6)         (0.5)
Total Foods                           808.1        805.5            68.6          67.9
                                                                  
Beverages                                                          
  U.S. and Canadian (d)               471.2        401.3           104.8          83.6
  International                       101.2         93.2             6.2           4.5
Total Beverages                       572.4        494.5           111.0          88.1
                                                                           
Divested Businesses (e)                24.7         70.7             4.7          (3.1)
                                                               
 Total Sales/Operating Income     $ 1,405.2    $ 1,370.7           184.3         152.9
                                   
Less: General corporate expenses                                     6.2          10.1
      Interest expense - net                                        14.4          16.6
      Foreign exchange loss - net                                    2.3           3.1
Income before income taxes                                       $ 161.4       $ 123.1
                                       
</TABLE>                                       

(a) Operating income (loss) includes certain allocations of overhead expenses.

(b) 1998  operating  income  includes  pretax  restructuring  charges  of  $6.3
million  for  organization  alignment and non-cash,  pretax  charges  of  $25.4
million  for  asset impairment losses.  1997  operating income includes  pretax
restructuring  charges  of  $40.2 million for  plant  consolidations  and  $4.9
million related to a staff restructuring.

(c) 1998 operating results  include a non-cash, pretax  charge of $15.1 million
for asset impairment losses. 1997 operating results  include a pretax charge of
$4.8  million for an asset impairment loss partly  offset by a cash  litigation
settlement.

(d) 1998  operating  income  includes  pretax  restructuring  charges  of  $2.7
million for  organization alignment.  1997  operating  income  includes  pretax
restructuring charges of $1.8 million related to a staff restructuring.

(e) 1998 includes the  sales and  operating  results of the Ardmore  Farms  and
Continental Coffee food service businesses  that were divested  in  1998.   See
Note 4  for further discussion.  1997 includes  the sales and operating results
of the  Snapple beverages business and the food  service businesses  that  were
divested in 1997 and 1998.


<8>

                
                  THE QUAKER OATS COMPANY AND SUBSIDIARIES
            NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                  (UNAUDITED) 
                              SEPTEMBER 30, 1998



Note 1 - Basis of Presentation

The condensed consolidated financial statements include The Quaker Oats Company
and  its subsidiaries (the Company).  The condensed consolidated statements  of
income  and  reinvested earnings for the nine and three months ended  September
30, 1998 and 1997, the condensed consolidated balance sheet as of September 30,
1998,  and  the condensed consolidated statements of cash flows  for  the  nine
months  ended  September 30, 1998 and 1997, have been prepared by  the  Company
without  audit.   In  the  opinion of management,  these  financial  statements
include  all  adjustments necessary to present fairly the  financial  position,
results  of  operations and cash flows as of September 30, 1998,  and  for  all
periods  presented.  All adjustments made have been of a normal  and  recurring
nature.   Certain  information and footnote disclosures  normally  included  in
financial  statements prepared in accordance with generally accepted accounting
principles  (GAAP) have been condensed or omitted.  The Company  believes  that
the  disclosures  included  are adequate and provide  a  fair  presentation  of
interim  period  results.   Interim financial statements  are  not  necessarily
indicative  of the financial position or operating results for an entire  year.
It  is suggested that these interim financial statements be read in conjunction
with  the  audited financial statements and the notes thereto included  in  the
Company's report to shareholders for the year ended December 31, 1997.

Certain  previously reported amounts have been reclassified to conform  to  the
current presentation.


Note 2 - Litigation

The  Company  is  a  party  to a number of lawsuits and  claims,  which  it  is
vigorously defending.  Such matters arise out of the normal course of  business
and  relate  to  the  Company's past acquisition  activity  and  other  issues.
Certain  of these actions seek damages in large amounts.  While the results  of
litigation  cannot  be predicted with certainty, management believes  that  the
final outcome of such litigation will not have a material adverse effect on the
Company's consolidated financial position or results of operations.  Changes in
assumptions,  as well as actual experience, could cause the estimates  made  by
management to change.


Note 3 - Restructuring and Other Unusual Charges

The  Company recorded pretax restructuring charges of $9.0 million  during  the
three  months  ended September 30, 1998 (current quarter).   In  the  U.S.  and
Canadian  businesses,  the Company announced plans to  combine  its  foods  and
beverages sales organizations in order to realize synergies and leverage scale.
This  plan includes the elimination of positions and the consolidation of sales
offices.   In  addition, the U.S. Foods marketing organization  was  realigned.
Combined, these actions are expected to result in the elimination of  about  90
positions.  The charges are comprised of $5.8 million in severance and  related
benefits,  $1.0 million in loss on leases and $2.2 million in asset write-offs.
The charges are reflected in the operating results of the business segments  as
follows:   U.S.  and  Canadian  Foods, $6.3  million,  and  U.S.  and  Canadian
Beverages,  $2.7 million.  Savings from these actions are estimated  to  be  $7
million annually, primarily beginning in 1999, with approximately 90 percent of
such  savings  in  cash.  The Company's organization alignment  activities  are
expected to continue during the remainder of the year.


<9>


                  THE QUAKER OATS COMPANY AND SUBSIDIARIES
            NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                  (UNAUDITED) 
                              SEPTEMBER 30, 1998


During  the  current  quarter, the Company continued to review  its  strategies
related  to underperforming businesses in its portfolio.  The Company evaluates
the  recoverability of certain long-lived assets pursuant to the provisions  of
Financial Accounting Standards Board (FASB) Statement #121 for impaired  assets
held  for  use.   In  the U.S. and Canadian Foods business, a non-cash,  pretax
charge of $25.4 million was recognized for an impaired business.  The Company's
foods business in China was also included in this review.  As a result of  this
review,  the Company concluded that this business was impaired and  recorded  a
non-cash, pretax charge of $15.1 million to adjust the carrying amount  of  the
long-lived  assets  to fair value.  The estimated fair market  value  of  these
businesses was based on various methodologies, including a discounted value  of
the estimated future cash flows of the businesses.

In light of the recent downturn in the economic environment in the Asia/Pacific
region,  the  Company will continue to evaluate its strategies related  to  its
businesses  in  this region.  Currently, the Company has decided  to  focus  on
building  its  beverages  business  in China  and  is  working  on  a  plan  to
restructure  its  other  operations  in the Asia/Pacific  region  for  improved
profitability.

As  the  Company  determines the course of action related to  its  Asia/Pacific
businesses,  it is also scrutinizing its domestic assets.  The continuation  of
the  worldwide organization alignment, manufacturing consolidations  and  other
cost-reduction actions could result in additional charges of up to $50  million
in  the fourth quarter of 1998.  Year-to-date restructuring charges total $33.7
million, including $9.0 million of current quarter charges.


Note 4 - Divestitures

During the current quarter, the Company completed the sale of its Ardmore Farms
juice  and  Continental  Coffee  food service businesses.   These  transactions
resulted in a combined pretax gain of $7.6 million in the current quarter.  The
current quarter $7.6 million pretax gain reflects the sale of the Ardmore Farms
business  and an adjustment upon sale of the Continental Coffee business.   The
year-to-date  combined impact of these transactions is a pretax loss  of  $32.4
million.

During  the first quarter of 1998, the Company received cash proceeds of  $73.2
million from the December 1997 sale of certain food service businesses and  the
Company  received  $240.0 million from the recovery of  income  taxes  paid  on
previous  capital  gains related to divestitures. Cash  provided  by  investing
activities for the nine months ended September 30, 1998 (current year) includes
these amounts.

On May 22, 1997, the Company completed the sale of 100 percent of its shares of
its  wholly-owned  subsidiary,  Snapple Beverage  Corp.  (Snapple),  to  Triarc
Companies,  Inc. (Triarc) for $300 million in cash.  The disposition  was  made
pursuant  to  the  Stock Purchase Agreement dated March 27, 1997,  between  the
Company  and Triarc.  The Company realized a pretax loss on the sale  of  $10.6
million  in  the  second quarter of 1997, which, combined with  the  previously
recorded  impairment  loss in the first quarter of 1997, resulted  in  a  total
pretax loss on the sale of $1.41 billion.


<10>


                  THE QUAKER OATS COMPANY AND SUBSIDIARIES
            NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                  (UNAUDITED) 
                              SEPTEMBER 30, 1998

Note 5 - Estimates and Assumptions

The  preparation  of  financial  statements in conformity  with  GAAP  requires
management  to make estimates and assumptions that affect the reported  amounts
of  assets  and liabilities and disclosure of contingent assets and liabilities
at  the  date of the financial statements and the reported amounts of  revenues
and  expenses  during the reporting period.  Actual results could  differ  from
those estimates.


Note 6 - Marketable Securities

During the current year, the Company made investments in marketable securities.
These  marketable securities are available for sale and consist of  investments
in  mutual  funds  and preferred stock.  The investments in  mutual  funds  are
expected  to  be held less than twelve months and are classified as  marketable
securities on the balance sheet, while the investments in preferred  stock  are
expected to be held to maturity, which is greater than twelve months,  and  are
classified  as  a  component of other long-term assets on  the  balance  sheet.
During the current quarter, the Company recorded a net unrealized gain of  $3.9
million on its investment in mutual funds to adjust the carrying value of  this
investment  to fair value, in accordance with the provisions of FASB  Statement
#115.   This gain is classified as a separate component of shareholders' equity
and is included in comprehensive income.


Note 7 - Current and Pending Accounting Changes

In July 1997, the FASB issued Statement #131, "Disclosures about Segments of an
Enterprise and Related Information."  This Statement expands certain  reporting
and  disclosure requirements for segments from current standards.  In  February
1998,  the  FASB issued Statement #132, "Employers' Disclosures about  Pensions
and   Other   Postretirement  Benefits."   This  Statement  revises  employers'
disclosures about pension and other postretirement benefit plans.  It does  not
change  the  measurement or recognition of those plans.   The  Company  is  not
required to adopt these Statements until December 1998 and does not expect  the
adoption  of  these  standards  to  result in material  changes  to  previously
reported amounts.

In  January 1998, Statement of Position (SOP) #98-1, "Accounting for the  Costs
of Computer Software Developed or Obtained for Internal Use," was issued.  This
SOP  provides guidance on the accounting for computer software costs.  In April
1998,  SOP #98-5, "Reporting on the Costs of Start-Up Activities," was  issued.
This  SOP  provides guidance on accounting for the cost of start-up activities.
The  Company is not required to adopt these Statements until January  1999  and
does  not expect the adoption of these standards to result in material  changes
to previously reported amounts or disclosures.

In  June  1998,  the  FASB  issued Statement #133, "Accounting  for  Derivative
Instruments and Hedging Activities."  The Statement establishes accounting  and
reporting  standards  requiring  that  all  derivative  instruments  (including
certain derivative instruments imbedded in other contracts) be recorded in  the
balance  sheet  as either an asset or a liability measured at its  fair  value.
The  Statement  requires  that  changes  in  the  derivative's  fair  value  be
recognized currently in earnings unless specific hedge accounting criteria  are
met.   The  accounting  provisions for qualifying hedges allow  a  derivative's
gains  and  losses to offset related results on the hedged item in  the  income
statement, and requires that the Company must formally document, designate, and
assess  the  effectiveness of transactions that qualify for  hedge  accounting.
The  Company is not required to adopt this Statement until January  2000.   The
Company  has not determined its method or timing of adopting this Statement  or
the  impact on its financial statements.  However, when adopted, this Statement
could  increase volatility in reported earnings and other comprehensive  income
of the Company.


<11>                

                
                  THE QUAKER OATS COMPANY AND SUBSIDIARIES
            NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                  (UNAUDITED) 
                              SEPTEMBER 30, 1998


Note 8 - Comprehensive Income (Loss)

Total  comprehensive income for the three months ended September 30,  1998  and
1997,  was $109.5 million and $72.9 million, respectively.  For the nine months
ended September 30, 1998 and 1997, total comprehensive income (loss) was $217.9
million and $(964.5) million, respectively.  Total comprehensive income  (loss)
for  the  Company  includes  net  income (loss), foreign  currency  translation
adjustments and unrealized gains on securities.


Note 9 - Derivative Financial and Commodity Instruments

The Company actively monitors its exposure to commodity price, foreign currency
exchange  rate  and  interest  rate risks and  uses  derivative  financial  and
commodity  instruments to manage the impact of certain  of  these  risks.   The
Company  uses  derivatives only for purposes of managing risk  associated  with
underlying exposures.  The Company does not trade or use instruments  with  the
objective of earning financial gains on the commodity price, exchange  rate  or
interest  rate fluctuations alone, nor does it use instruments where there  are
not   underlying   exposures.   Complex  instruments  involving   leverage   or
multipliers  are  not  used.   Management  believes  that  its  use  of   these
instruments to manage risk is in the Company's best interest.

Instruments  used as hedges must be effective at reducing the risks  associated
with the underlying exposure and must be designated as a hedge at the inception
of  the  contract.  Accordingly, changes in the market value of the instruments
must have a high degree of inverse correlation with changes in market values or
cash flows of the underlying hedged item.

Summarized below are the specific accounting policies by market risk category.

Commodity Price Risk
The  Company  uses commodity futures and options to manage price  exposures  on
commodity  inventories or anticipated purchases of commodities.   The  deferral
method  is  used to account for those instruments which effectively  hedge  the
Company's  price  exposures.   For  hedges  of  anticipated  transactions,  the
significant  characteristics and terms of the anticipated transaction  must  be
identified,  and the transaction must be probable of occurring to  qualify  for
deferral method accounting.  Under  the  deferral  method,  gains and losses on
derivative  instruments  are  deferred  in  the  condensed consolidated balance 
sheets  as  a  component  of other  current assets (if a loss) or other current 
liabilities (if a gain) until  the  underlying  inventory being hedged is sold. 
As  the   hedged  inventory  is  sold,  the  deferred  gains  and   losses  are 
recognized   in   the  condensed   consolidated  statements  of  income   as  a 
component of cost of  goods  sold.  Derivative instruments that do not meet the
above criteria required for deferral treatment are accounted for under the fair
value  method  with  gains  and  losses  recognized currently in  the condensed 
consolidated statements of income as a component of cost of goods sold.


<12>


                THE QUAKER OATS COMPANY AND SUBSIDIARIES
          NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                (UNAUDITED) 
                            SEPTEMBER 30, 1998


Foreign Currency Exchange Rate Risk
The  Company  uses  forward  contracts, purchased options,  and  currency  swap
agreements  to manage foreign currency exchange rate risk related to  projected
operating  income  from  foreign  operations and  net  investments  in  foreign
subsidiaries.  The fair value method is used to account for these  instruments.
Under  the fair value method, the instruments are carried at fair value on  the
condensed  consolidated balance sheets as a component of other  current  assets
(deferred expense) or other current liabilities (deferred income).  Changes  in
the fair value of derivative instruments which are used to manage exchange rate
risk  in  foreign-currency denominated operating income and net investments  in
highly  inflationary  economies are recognized in  the  condensed  consolidated
statements  of income as foreign exchange loss or gain.  Changes  in  the  fair
value  of such instruments used to manage exchange rate risk on net investments
in  economies that are not highly inflationary are recognized in the  condensed
consolidated  balance  sheets  as a component  of  the  cumulative  translation
adjustment  in  common shareholders' equity and are included  in  comprehensive
income.  To the extent an instrument is no longer effective as a hedge of a net
investment  due  to a change in the underlying exposure, gains and  losses  are
recognized  currently  in the condensed consolidated statements  of  income  as
foreign exchange loss or gain.

Interest Rate Risk
The  Company  has used interest rate swap agreements to reduce its exposure  to
changes in interest rates and to balance the mix of its fixed and floating rate
debt.   Currently,  there  are  no interest swap agreements  outstanding.   The
settlement  costs of terminated swap agreements are reported in  the  condensed
consolidated  balance  sheets as a component of  other  assets  and  are  being
amortized  over the life of the original swap agreements.  The amortization  of
the settlement amounts is reported in the condensed consolidated statements  of
income as a component of interest expense.


Note 10 - Share Repurchases

During  the  current year, the Company repurchased 5.5 million  shares  of  its
outstanding  common stock for $300.2 million, completing its 10  million  share
repurchase  program announced in August 1993 and initiating the March  1998  $1
billion  repurchase  program.  Of the total shares  repurchased,  approximately
912,000 shares were repurchased during the current quarter for $50.0 million.


<13>


                THE QUAKER OATS COMPANY AND SUBSIDIARIES
          NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                (UNAUDITED) 
                            SEPTEMBER 30, 1998

<TABLE>
<CAPTION>

Note 11 - Earnings Per Share

Reconciliations of basic earnings per share (EPS) to diluted EPS were as follows:


Dollars in Millions (Except Per Share Data)            Nine Months Ended September 30,
                                                      1998                        1997
                                                                                    
                                               Income      Shares          Income      Shares
<S>                                           <C>          <C>            <C>          <C>
Net income (loss)                             $  211.3                    $ (956.5)  
Less: Preferred dividends - net of tax             2.5                         2.7      
Net income (loss) available for common        $  208.8     137,552        $ (959.2)    137,089

Net income (loss) per common share            $   1.52                    $  (7.00)        
                                 
                                                            
                                                            
Net income (loss) available for common        $  208.8     137,552        $ (959.2)    137,089

                                                            
Effect of dilutive securities:                                                  
  Stock options                                     --       3,551              --          --
  Non-vested awards                                 --         218              --          --
  ESOP Convertible Preferred Stock                 2.3       2,198              --          --
    
                                              $  211.1     143,519        $ (959.2)    137,089
Net income (loss) per common share -
  assuming dilution                           $   1.47                    $  (7.00)        
                                               
</TABLE>

The  increase  in  average common shares outstanding  at  September  30,  1998,
compared  to September 30, 1997, reflects the exercise of a significant  number
of employee stock options, partly offset by share repurchases.

As  of  September  30,  1998,  certain stock options  were  excluded  from  the
computation  of  diluted EPS because the exercise prices were higher  than  the
average  market price.  As the Company incurred a net loss for the nine  months
ended  September  30, 1997, there were no adjustments for potentially  dilutive
securities  as  the adjustments would have been antidilutive.   Adjustments  to
income  and shares for such potentially dilutive securities in the nine  months
ended  September  30,  1997,  had the Company earned  net  income,  would  have
resulted in a $2.1 million increase to net income available for common  and  an
increase  of  5.4  million  shares.   Historical  adjustments  for  potentially
dilutive securities are not necessarily indicative of future trends.


<14>


                  THE QUAKER OATS COMPANY AND SUBSIDIARIES
                  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Nine Months Ended September 30, 1998 Compared with
Nine Months Ended September 30, 1997

Consolidated Operating Results

The  following  tables  summarize  the net sales and operating results  of  the 
Company  for  the  nine  months  ended  September  30,  1998 (current year) and 
September 30, 1997 (prior year):
                                       
<TABLE>
<CAPTION>
                                            
                                                    NET SALES
                                                     for the
                                          Nine Months Ended September 30,
Dollars in Millions                1998                                    1997

                     U.S. and                                 U.S. and                    
                     Canadian  International       Total      Canadian  International      Total
                                               
<S>                 <C>              <C>       <C>           <C>              <C>      <C>
Foods               $ 1,795.2        $ 483.1   $ 2,278.3     $ 1,793.1        $ 477.6  $ 2,270.7
Beverages             1,186.3          303.4     1,489.7       1,050.5          267.5    1,318.0
Ongoing Businesses    2,981.5          786.5     3,768.0       2,843.6          745.1    3,588.7
                                                             
Divested Businesses     111.2             --       111.2         372.4            6.8      379.2

Total Company       $ 3,092.7        $ 786.5   $ 3,879.2     $ 3,216.0        $ 751.9  $ 3,967.9
       

<CAPTION>
                                                OPERATING INCOME (LOSS)
                                                        for the
                                             Nine Months Ended September 30,
Dollars in Millions                     1998                                   1997

                       U.S. and                                U.S. and
                       Canadian  International      Total      Canadian  International        Total
                                                   
<S>                     <C>           <C>         <C>         <C>              <C>        <C>
Foods                   $ 218.9       $ (26.4)    $ 192.5     $   227.9        $ (7.7)    $   220.2
Beverages                 237.8          17.2       255.0         208.9           7.3         216.2
Ongoing Businesses        456.7          (9.2)      447.5         436.8          (0.4)        436.4

Losses on divestitures    (32.4)           --       (32.4)     (1,414.6)           --      (1,414.6)
Divested Businesses        (6.7)           --        (6.7)        (22.0)         (1.7)        (23.7)
                                                                                       
Total Divested            (39.1)           --       (39.1)     (1,436.6)         (1.7)     (1,438.3)
                                                                                         
Total Company           $ 417.6       $  (9.2)    $ 408.4     $  (999.8)       $ (2.1)    $(1,001.9)
                                                          
<FN>

Note:  Operating results include certain allocations of overhead expenses.

"Foods": includes all food lines as well as the food service business.
"Beverages": includes Gatorade thirst quencher.
"Ongoing Businesses": includes the net sales  and operating results of all 
company businesses not reported as Divested Businesses (see below).
"Losses on divestitures": 1998 includes a  combined  asset impairment  and
divestiture loss for the Continental Coffee  business net of a pretax gain 
for  the  sale of the  Ardmore  Farms  business.   1997  includes the loss 
on divestiture for the Snapple beverages business.
"Divested Businesses":  1998  includes the net sales and operating results  
(through the divestiture  date)  for  the Ardmore Farms (August 1998)  and
Continental Coffee (September 1998) food service businesses. 1997 includes
net sales and operating results  (through  the  divestiture date) for  the
Snapple beverages  business (May 1997),  certain  food  service businesses
(December 1997) and the businesses divested in 1998.

</FN>
</TABLE>
<15>


                  THE QUAKER OATS COMPANY AND SUBSIDIARIES
                  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Consolidated  net sales decreased 2 percent from the prior year, primarily  due
to  the  absence of divested businesses.  Excluding divested businesses,  sales
increased  5 percent from the prior year led by 13 percent growth in  the  U.S.
and Canadian Gatorade business.  Price changes did not significantly affect the
comparison of current and prior-year net sales.  Weaker exchange rates impacted
sales, particularly in the Canadian and Asia/Pacific businesses.

Consolidated gross profit margin was 51.2 percent in the current year  compared
to  49.4  percent  in  the  prior year.  The gross  profit  margin  improvement
reflects the divestiture of the lower-margin Snapple beverages business in  May
1997 and improved margins across all ongoing business segments.

Selling, general and administrative (SG&A) expenses decreased $45.7 million, or
3  percent, due to the absence of divested businesses.  For ongoing businesses,
SG&A  expenses increased $65.0 million, or 5 percent, primarily due  to  higher
advertising and merchandising expenses (A&M).

Consolidated  operating income was $408.4 million in the current year  compared
to  a  loss  of  $1.0  billion in the prior year.  The  current-year  operating
results  include $33.7 million of restructuring charges, $63.5 million of  non-
cash  asset  impairment  losses for ongoing businesses and  a  combined  pretax
charge  of  $32.4 million related to divested businesses for asset  impairments
and  losses  on divestitures (see Restructuring and Other Unusual  Charges  and
Divestitures for further discussion).  The prior-year operating results include
a   $1.41  billion  loss  on  the  sale  of  the  Snapple  beverages  business,
restructuring  charges  of  $58.7 million and net charge of  $4.8 million for a 
non-cash  asset  impairment  loss partly offset by a  separate  cash litigation 
settlement.

Excluding  the  restructuring charges, asset impairment  losses  and  operating
results  from divested businesses, operating income of $544.7 million increased
9  percent, primarily driven by growth in U.S. Gatorade and Foods and  Gatorade
in Latin America and Europe.

Net  financing costs (net interest expense and foreign exchange loss) decreased
$13.5 million in the current year, due to lower interest expense as a result of
lower  debt levels, partly offset by higher foreign exchange costs.   Excluding
the  impact of restructuring charges, loss on divestitures and asset impairment
losses, the effective tax rate in the current year was 36.6 percent versus 38.4
percent  in  the prior year.  The decrease was primarily due to the absence  of
non-deductible amortization expense related to Snapple intangibles.


Industry Segment Operating Results

Foods  -  U.S.  and Canadian volume increased 1 percent on nearly  flat  sales.
Sales  increased  for ready-to-eat cereals and snacks, reflecting volume growth
in  boxed  and bagged cereals,  granola bars and a new product,  Quaker Fruit &
Oatmeal bars.  This increase was  partially  offset  by  sales  declines in hot
cereals and Canadian Foods.   The sales decline in hot cereals was  driven,  in
part, by unusually mild winter weather, while the  sales  decline  in  Canadian 
Foods  was primarily due to a  weaker  exchange  rate.  Excluding  current  and
prior-year   restructuring   charges  of  $15.6  million   and  $45.1  million, 
respectively,  and current-year asset impairment losses of $25.4 million,  U.S. 
and  Canadian operating income decreased 5 percent from the  prior year as the
favorable  impact of lower supply  chain  costs  was  offset  by increased A&M 
spending, primarily on ready-to-eat cereals and new snacks.


<16>


                  THE QUAKER OATS COMPANY AND SUBSIDIARIES
                  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                FINANCIAL CONDITION AND RESULTS OF OPERATIONS


International volume and sales increased 4 percent and 1 percent, respectively.
Sales  gains in Latin America and Europe were partly offset by a sales  decline
in  Asia/Pacific  Foods.  Increases in the canned fish and chocolate  beverages
businesses,  partly  offset by a weaker exchange rate, drove  2  percent  sales
growth  in  Latin America, while the European cereals business grew 1  percent.
Excluding  restructuring charges of $7.8 million and $10.7  million  and  asset
impairment losses of $38.1 million and $4.8 million, in the current  and  prior
year,  respectively,  International  Foods  operating  income  increased  $11.7
million,  primarily  due  to improved profitability in the  European  business.
Results  in  the  Asia/Pacific  business were  disappointing  and  underwriting
continued.

Beverages - U.S. and Canadian Gatorade volume and sales grew 17 percent and  13
percent, respectively.  New packaging and flavors and strong growth outside  of
the  traditional  retail market, along with more favorable weather  versus  the
prior year contributed to the volume and sales increase.  Excluding current and
prior-year   restructuring   charges  of  $7.0  million   and   $1.8   million,
respectively, operating income of $244.8 million, increased 16 percent from the
prior year.  The increase in operating income was driven by strong sales growth
and efficiencies within manufacturing and A&M expenditures.

International  Gatorade volume and sales increased 22 percent and  13  percent,
respectively, driven by double-digit sales gains in Latin America  and  Europe.
The Latin American sales increase reflects the successful new product launch of
Gatorade  Xplosive  and  improved cold-channel  distribution.   Warmer  weather
contributed  to Europe's volume gain, while a sales decline in the Asia/Pacific
region  reflected lower volumes and a weaker exchange rate.  Excluding  current
and  prior-year  restructuring  charges  of  $3.3  million  and  $1.1  million,
respectively,  operating income of $20.5 million increased $12.1  million  from
the  prior year.  Operating income improved in the Latin American and  European
businesses, while results in the Asia/Pacific business were disappointing.


<17>


                  THE QUAKER OATS COMPANY AND SUBSIDIARIES
                  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                FINANCIAL CONDITION AND RESULTS OF OPERATIONS


Three Months Ended September 30, 1998 Compared with
Three Months Ended September 30, 1997

Consolidated Operating Results

The  following  tables  summarize the net sales and operating  results  of  the
Company  for  the  three  months ended September 30, 1998  (current  year)  and
September 30, 1997 (prior year):

                                       
<TABLE>                                      
<CAPTION>

                                                      NET SALES
                                                       for the
                                           Three Months Ended September 30,
Dollars in Millions                  1998                                     1997

                      U.S. and                                 U.S. and                  
                      Canadian  International       Total      Canadian  International       Total
                                                  
<S>                  <C>              <C>       <C>            <C>             <C>       <C>
Foods                $   644.4        $ 163.7   $   808.1      $   642.3       $ 163.2   $   805.5
Beverages                471.2          101.2       572.4          401.3          93.2       494.5
Ongoing Businesses     1,115.6          264.9     1,380.5        1,043.6         256.4     1,300.0

Divested Businesses       24.7             --        24.7           70.7            --        70.7
                                                                                            
Total Company        $ 1,140.3        $ 264.9   $ 1,405.2      $ 1,114.3       $ 256.4   $ 1,370.7
                              
  
  
<CAPTION>
                                                OPERATING INCOME (LOSS)
                                                        for the
                                           Three Months Ended September 30,
Dollars in Millions                 1998                                           1997

                    U.S. and                                       U.S. and                 
                    Canadian  International     Total              Canadian  International     Total
                                                 
<S>                  <C>            <C>       <C>                   <C>            <C>       <C>
Foods                $  72.2        $ (3.6)   $  68.6               $  68.4        $ (0.5)   $  67.9
Beverages              104.8           6.2      111.0                  83.6           4.5       88.1
Ongoing Businesses     177.0           2.6      179.6                 152.0           4.0      156.0
                                                                                            
Gain on divestitures     7.6            --        7.6                    --            --         --
Divested Businesses     (2.9)           --       (2.9)                 (3.1)           --       (3.1)
Total Divested           4.7            --        4.7                  (3.1)           --       (3.1)

Total Company        $ 181.7        $  2.6    $ 184.3               $ 148.9        $  4.0    $ 152.9

<FN>

Note: Operating results include certain allocations of overhead expenses.

"Foods": includes  all  food lines as  well  as  the  food  service business.
"Beverages":  includes Gatorade thirst quencher.
"Ongoing Businesses":  includes  the net  sales  and operating results of all
company  businesses not reported as  Divested  Businesses  (see below).
"Gain on divestitures":  represents combined pretax  gain for the sale of the
Ardmore Farms and Continental Coffee businesses.
"Divested  Businesses":  1998 includes the net  sales  and  operating results
(through  the  divestiture  date)  for  the  Ardmore Farms (August 1998)  and
Continental Coffee (September 1998) food service  businesses.   1997 includes
net  sales  and  operating  results  (through the  divestiture date) for  the
Snapple  beverages   business (May 1997),  certain  food  service  businesses 
(December 1997) and the  businesses divested in 1998.

</FN>
</TABLE>
<18>


                  THE QUAKER OATS COMPANY AND SUBSIDIARIES
                  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                FINANCIAL CONDITION AND RESULTS OF OPERATIONS


Consolidated  net  sales  increased 3 percent from the  prior  year.  Excluding
divested  businesses, sales increased 6 percent from the prior  year  primarily
driven   by  U.S.  and  Canadian  Gatorade  growth.   Price  changes  did   not
significantly  affect  the  comparison of current  and  prior-year  net  sales.
Weaker  exchange  rates  impacted  sales,  particularly  in  the  Canadian  and
Asia/Pacific business.

Consolidated gross profit margin was 52.8 percent in the current year  compared
to 50.8 percent in the prior year.  The gross profit margin improved across all
ongoing business segments primarily due to supply chain efficiencies.

SG&A  expenses increased $14.9 million, or 3 percent, primarily due  to  higher
A&M  expenses, which were partly offset by lower overhead costs.  Total Company
A&M  expenses  were  25.7 percent of sales in the current year,  up  from  24.3
percent  in  the  prior year, reflecting increased spending  in  the  U.S.  and
Canadian Foods business.

Consolidated  operating  income was $184.3 million  in  the  current  year,  an
increase of 21 percent from the prior year.  The current-year operating results
include $9.0 million of restructuring charges, $40.5 million of non-cash  asset
impairment  losses  and a combined gain of $7.6 million on divested  businesses
(see  Restructuring  and  Other Unusual Charges and  Divestitures  for  further
discussion).  Prior-year  operating results include  restructuring  charges  of
$46.9  million and a net charge of $4.8 million for a non-cash asset impairment 
loss partly offset by a separate cash litigation settlement.

Excluding  the  restructuring  charges,  asset  impairment  losses,  gains   on
divestitures  and operating results from divested businesses, operating  income
of  $229.1  million increased 10 percent compared to the prior year,  primarily
due to growth in the U.S. and Canadian Gatorade business.

Net  financing costs (net interest expense and foreign exchange loss) decreased
$3.0 million in the current year, primarily due to lower interest expense as  a
result  of reduced debt levels.  Excluding the impact of restructuring charges,
asset  impairment  losses and gains on divestitures in the  current  year,  the
effective tax rate in the current quarter was 36.1 percent versus 37.7  percent
in the same quarter last year.


Industry Segment Operating Results

Foods  -  U.S.  and Canadian volume increased 1 percent on nearly  flat  sales.
Sales  increased in ready-to-eat cereals, driven by 1 percent volume growth  in
boxed  cereals and 10 percent growth in bagged cereals.  In addition, continued
expansion  of  Quaker Fruit & Oatmeal Bars drove an increase in  snacks  sales.
These  sales  increases were partly offset by declines in the  Canadian  Foods,
rice cakes and the flavored rice and pasta businesses.  The decline in Canadian
foods  sales was primarily driven by a weaker exchange rate.  Excluding current
and  prior-year  restructuring  charges of  $6.3  million  and  $45.1  million,
respectively,  and current-year asset impairment losses of $25.4 million,  U.S.
and  Canadian  operating income decreased 9 percent from the prior  year.   The
decline  in  operating income was primarily driven by increased  A&M  expenses,
partly offset by improved gross margins.  Higher A&M expenses reflect increased
spending for cereals to support the beginning of the hot cereal season and  the
continued growth of boxed cereals.


<19>


                  THE QUAKER OATS COMPANY AND SUBSIDIARIES
                  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                FINANCIAL CONDITION AND RESULTS OF OPERATIONS


International  volume  increased  6 percent on  flat  sales  reflecting  weaker
exchange rates.  Volume growth of 8 percent and 9 percent in Latin America  and
Europe,  respectively, was partly offset by a decrease in  Asia/Pacific  Foods.
Excluding  current and prior-year asset impairment losses of $15.1 million  and
$4.8 million, respectively, International Foods operating income increased $7.2
million  reflecting significant profitability improvement in Europe and  modest
improvement in Latin America and Asia/Pacific.

Beverages  - U.S. and Canadian Gatorade volume and sales increased  22  percent
and  17  percent,  respectively, driven by new packaging  and  flavors,  strong
growth  outside  of the traditional retail market and favorable weather  versus
last  year.   Excluding current and prior-year restructuring  charges  of  $2.7
million and $1.8 million, respectively, operating income was $107.5 million, up
26  percent from the prior year.  The increase in operating income was  due  to
strong sales growth and manufacturing and A&M efficiencies.

International  Gatorade volume and sales increased 16 percent  and  9  percent,
respectively,  primarily  due to 31 percent sales  growth  in  Europe.   Volume
growth  in  Europe was partly driven by warmer weather compared  to  the  prior
year.   Volume  increased 12 percent in Latin America  due  to  improved  cold-
channel  distribution.  Sales declined in the Asia/Pacific  region,  reflecting
lower  volumes and a weaker exchange rate.  Operating income was $6.2  million,
compared  to  $4.5  million in the prior year.  Operating income  increased  in
Latin  America  and  Europe, while underwriting continued in  the  Asia/Pacific
business.


Restructuring and Other Unusual Charges

The  Company recorded pretax restructuring charges of $9.0 million  during  the
three  months  ended September 30, 1998 (current quarter).   In  the  U.S.  and
Canadian  businesses,  the Company announced plans to  combine  its  foods  and
beverages sales organizations in order to realize synergies and leverage scale.
This  plan includes the elimination of positions and the consolidation of sales
offices.   In  addition, the U.S. Foods marketing organization  was  realigned.
Combined, these actions are expected to result in the elimination of  about  90
positions.  The charges are comprised of $5.8 million in severance and  related
benefits,  $1.0 million in loss on leases and $2.2 million in asset write-offs.
The charges are reflected in the operating results of the business segments  as
follows:   U.S.  and  Canadian  Foods, $6.3  million,  and  U.S.  and  Canadian
Beverages,  $2.7 million.  Savings from these actions are estimated  to  be  $7
million annually, primarily beginning in 1999, with approximately 90 percent of
such  savings  in  cash.  The Company's organization alignment  activities  are
expected to continue during the remainder of the year.

During  the  current  quarter, the Company continued to review  its  strategies
related  to underperforming businesses in its portfolio.  The Company evaluates
the  recoverability of certain long-lived assets pursuant to the provisions  of
Financial Accounting Standards Board (FASB) Statement #121 for impaired  assets
held  for  use.   In  the U.S. and Canadian Foods business, a non-cash,  pretax
charge of $25.4 million was recognized for an impaired business.  The Company's
foods business in China was also included in this review.  As a result of  this
review,  the Company concluded that this business was impaired and  recorded  a
non-cash, pretax charge of $15.1 million to adjust the carrying amount  of  the
long-lived  assets to fair value.  The estimated fair market  values  of  these
businesses were based on various methodologies, including a discounted value of
the estimated future cash flows of the businesses.


<20>

                  THE QUAKER OATS COMPANY AND SUBSIDIARIES
                  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                FINANCIAL CONDITION AND RESULTS OF OPERATIONS


In light of the recent downturn in the economic environment in the Asia/Pacific
region,  the  Company will continue to evaluate its strategies related  to  its
businesses  in  this region.  Currently, the Company has decided  to  focus  on
building  its  beverages  business  in China  and  is  working  on  a  plan  to
restructure  its  other  operations  in the Asia/Pacific  region  for  improved
profitability.

As  the  Company  determines the course of action related to  its  Asia/Pacific
businesses,  it is also scrutinizing its domestic assets.  The continuation  of
the  worldwide organization alignment, manufacturing consolidations  and  other
cost-reduction actions could result in additional charges of up to $50  million
in  the fourth quarter of 1998.  Year-to-date restructuring charges total $33.7
million, including $9.0 million of current quarter charges.

Divestitures

During the current quarter, the Company completed the sale of its Ardmore Farms
juice  and  Continental  Coffee  food service businesses.   These  transactions
resulted in a combined pretax gain of $7.6 million in the current quarter.  The
current-quarter $7.6 million pretax gain reflects the sale of the Ardmore Farms
business  and an adjustment upon sale of the Continental Coffee business.   The
year-to-date  combined impact of these transactions is a pretax loss  of  $32.4
million.

Liquidity and Capital Resources

Net  cash  provided by operating activities was $513.2 million, an increase  of
$69.8  million  from  the prior year, primarily reflecting  improved  operating
profitability.  Capital expenditures for the current and prior year were $135.9
million and $144.1 million, respectively.  The rate of capital expenditures  is
expected  to  increase during the remainder of the current year as the  Company
continues  its  expansion  of production capacity for  U.S.  and  International
Beverages  and for certain Foods businesses in the United States.  The  Company
expects that capital expenditures and cash dividends for the remainder  of  the
year  will be financed through cash flow from operating activities and proceeds
from investing activities.

Cash  provided by investing activities includes a $240.0 million  tax  recovery
and  divestiture  proceeds of $160.9 million.  These  cash  flows  were  partly
offset  by  the  Company's purchase of marketable securities of $159.1  million
during  the current year.  Cash provided by investing activities in  the  prior
year includes the proceeds from the Snapple divestiture.



<21>


                  THE QUAKER OATS COMPANY AND SUBSIDIARIES
                  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                FINANCIAL CONDITION AND RESULTS OF OPERATIONS


Financing  activities used cash of $442.8 million in the current year primarily
to  pay  down  debt  and to repurchase shares.  During the  current  year,  the
Company  repurchased  5.5 million shares of its outstanding  common  stock  for
$300.2 million, completing its 10 million share repurchase program announced in
August  1993, and initiating the $1 billion share repurchase program  announced
in  March  1998.   During the current year, approximately 2.9 million  employee
stock options were exercised which provided cash of $97.5 million.

Short-term and long-term debt (total debt) as of September 30, 1998 was  $940.0
million, a decrease of $117.0 million from December 31, 1997.


Derivative Financial and Commodity Instruments

The Company actively monitors its exposure to commodity price, foreign currency
exchange  rate  and  interest  rate risks and  uses  derivative  financial  and
commodity  instruments to manage the impact of certain  of  these  risks.   The
Company  uses  derivatives only for purposes of managing risk  associated  with
underlying exposures.  The Company does not trade or use instruments  with  the
objective of earning financial gains on the commodity price, exchange  rate  or
interest  rate fluctuations alone, nor does it use instruments where there  are
not   underlying   exposures.   Complex  instruments  involving   leverage   or
multipliers  are  not  used.   Management  believes  that  its  use  of   these
instruments to manage risk is in the Company's best interest.

The Company has estimated its market risk exposures using sensitivity analyses.
Market  risk  exposure  has  been defined as the change  in  fair  value  of  a
derivative commodity or financial instrument assuming a hypothetical 10 percent
adverse  change  in  market prices or rates.  Fair value was  determined  using
quoted market prices, if available.  The results of the sensitivity analyses as
of September 30, 1998 did not differ materially from the amounts reported as of
December  31, 1997.  Actual changes in market prices or rates may  differ  from
hypothetical changes.


Current and Pending Accounting Changes

In July 1997, the FASB issued Statement #131, "Disclosures about Segments of an
Enterprise and Related Information."  This Statement expands certain  reporting
and  disclosure requirements for segments from current standards.  In  February
1998,  the  FASB issued Statement #132, "Employers' Disclosures about  Pensions
and   Other   Postretirement  Benefits."   This  Statement  revises  employers'
disclosures about pension and other postretirement benefit plans.  It does  not
change  the  measurement or recognition of those plans.   The  Company  is  not
required to adopt these Statements until December 1998 and does not expect  the
adoption  of  these  standards  to  result in material  changes  to  previously
reported consolidated amounts.

In  January 1998, Statement of Position (SOP) #98-1, "Accounting for the  Costs
of Computer Software Developed or Obtained for Internal Use," was issued.  This
SOP  provides guidance on the accounting for computer software costs.  In April
1998,  SOP #98-5, "Reporting on the Costs of Start-Up Activities," was  issued.
This  SOP  provides guidance on accounting for the cost of start-up activities.
The  Company is not required to adopt these Statements until January  1999  and
does  not expect the adoption of these standards to result in material  changes
to previously reported amounts or disclosures.


<22>


                  THE QUAKER OATS COMPANY AND SUBSIDIARIES
                  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                FINANCIAL CONDITION AND RESULTS OF OPERATIONS


In  June  1998,  the  FASB  issued Statement #133, "Accounting  for  Derivative
Instruments and Hedging Activities."  The Statement establishes accounting  and
reporting  standards  requiring  that  all  derivative  instruments  (including
certain derivative instruments embedded in other contracts) be recorded in  the
balance sheet as either an asset or liability measured at its fair value.   The
Statement  requires that changes in the derivative's fair value  be  recognized
currently in earnings unless specific hedge accounting criteria are  met.   The
accounting  provisions  for qualifying hedges allows a derivative's  gains  and
losses  to  offset related results on the hedged item in the income  statement,
and requires that the Company must formally document, designate, and assess the
effectiveness of transactions that qualify for hedge accounting.   The  Company
is  not  required to adopt this Statement until January 2000.  The Company  has
not determined its method or timing of adopting this Statement or the impact on
its  financial statements.  However, when adopted this Statement could increase
volatility in reported earnings and other comprehensive income of the Company.


Year 2000

The  Company  uses  software  and  other related  technologies  throughout  its
business that will be affected by the date change in year 2000. The three areas
where  year  2000  issues  may affect the Company,  include  (1)  the  computer
systems, both hardware and software, (2) imbedded systems, as in computer chips
in  machinery  and  process  controls, and  (3)  third  parties  with  material
relationships with the Company, such as vendors, customers and suppliers.

To  address  the year 2000 issue, the Company has developed and is executing  a
detailed comprehensive readiness plan.  The first phase of the readiness  plan,
the  assessment  of  the Company's internal systems, has  been  completed.  The
second  phase  involves the remediation, replacement and  testing  of  computer
systems  and imbedded systems and is scheduled for completion by mid-1999.  The
third  phase  will  continue through mid-1999 and includes the  Company  taking
steps  to  assess  the year 2000 plans of its material  third  parties.   These
steps  include  contacting  the  Company's major  service  providers,  vendors,
suppliers,  and  customers  that are believed to be critical  to  the  business
operations  after  January  1, 2000, to determine  their  stage  of  year  2000
compliance  through  questionnaires, interviews, on-site  visits,  testing  and
other available means. The fourth phase involves the development of contingency
plans  in  the  event of year 2000 non-compliance and is also  expected  to  be
completed by mid-1999.

While the Company's year 2000 readiness plans are underway, the consequences of
non-compliance by the Company,  its major service providers, vendors, suppliers 
or  customers,   could  have   a  material  adverse  impact  on  the  Company's
operations.   Although the Company does not anticipate any major non-compliance
issues,  it  currently  believes that the greatest risk of  disruption  in  its
business  exists in the event of non-compliance by its material third  parties.
Some  of  the  possible consequences of non-compliance by the  Company  or  its
material  third parties include, among other things, temporary plant  closings,
delays  in  the  delivery  and receipt of products and  supplies,  invoice  and
collection errors, and inventory obsolescence. Given this risk, the Company  is



<23>


                  THE QUAKER OATS COMPANY AND SUBSIDIARIES
                  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                FINANCIAL CONDITION AND RESULTS OF OPERATIONS


developing  contingency plans intended to mitigate the possible  disruption  in
business operations that may result from non-year 2000 compliance.  Contingency
plans  may include stockpiling raw and packaging materials, increasing finished
goods  inventory  levels, securing alternate suppliers,  or  other  appropriate
measures.   It is currently estimated that the aggregate cost of the  Company's
year  2000 efforts will be approximately $12 million to $15 million,  of  which
approximately  $4 million has been incurred to date.  All of  these  costs  are
being  funded  through operating cash flow.  These amounts do not  include  any
costs associated with the implementation of contingency plans, which are in the
process of being developed.

The  Company's year 2000 readiness plan is an ongoing process and the estimates
of  costs  and  completion  dates for various  components  of  the  program  as
described above are subject to change.


Cautionary Statement on Forward-Looking Statements

Forward-looking statements, within the meaning of Section 21E of the Securities
Exchange  Act  of  1934,  are made throughout this Management's Discussion  and
Analysis.   The  Company's  results may differ materially  from  those  in  the
forward-looking   statements.   Forward-looking   statements   are   based   on
management's current views and assumptions, and involve risks and uncertainties
that  could  significantly  affect expected results.   For  example,  operating
results  may be affected by  factors such as:  actions of competitors;  changes
in  laws and regulations, including changes in governmental interpretations  of
regulations and changes in accounting standards; customer demand; effectiveness
of  spending or programs; fluctuations in the cost and availability  of  supply
chain  resources;  and  foreign economic conditions,  including  currency  rate
fluctuations;  weather; and the ability of the Company, and its  major  service
providers,  vendors, suppliers and customers, to adequately  address  the  year
2000 issue.


<24>

                          PART II - OTHER INFORMATION

           
Item 1     Legal Proceedings
      
           Note 2 in Part I is incorporated by reference herein.
      
Item 6     Exhibits and Reports on Form 8-K

Item 6(a)  See Exhibit Index.

           All other items in Part II  are  either inapplicable to the  Company
           during the quarter ended September 30, 1998, the answer is  negative
           or a response has been previously reported and an additional  report
           of the information need not be made, pursuant to the instructions to
           Part II.


<25>


                                  SIGNATURES




Pursuant  to  the  requirements of the Securities Exchange  Act  of  1934,  the
registrant  has  duly  caused this report to be signed on  its  behalf  by  the
undersigned thereunto duly authorized.




                            The Quaker Oats Company
                                 (Registrant)




Date: November 9, 1998                           /s/ Robert S. Thomason
                                                    Robert S. Thomason
                                           Senior Vice President - Finance and
                                                 Chief Financial Officer




Date: November 9, 1998                           /s/ Richard M. Gunst
                                                    Richard M. Gunst
                                                   Vice President and
                                                  Corporate Controller


<26>


                            EXHIBIT INDEX
  
            Exhibit                                    Paper (P) or
            Number           Description               Electronic (E)
                                       



              10(e)      Termination Benefits 
                         Agreement with certain
                         Executive Officers, first
                         effective for the quarter
                         ended ended September 30,
                         1998                                  E

              27         Financial Data Schedule               E


<27>


<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-END>                               SEP-30-1998
<CASH>                                             266
<SECURITIES>                                       149
<RECEIVABLES>                                      388
<ALLOWANCES>                                        32
<INVENTORY>                                        253
<CURRENT-ASSETS>                                  1206
<PP&E>                                            1872
<DEPRECIATION>                                     786
<TOTAL-ASSETS>                                    2611
<CURRENT-LIABILITIES>                             1034
<BONDS>                                            814
                                0
                                        100
<COMMON>                                           840
<OTHER-SE>                                       (729)
<TOTAL-LIABILITY-AND-EQUITY>                      2611
<SALES>                                           3879
<TOTAL-REVENUES>                                  3879
<CGS>                                             1892
<TOTAL-COSTS>                                     1892
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     3
<INTEREST-EXPENSE>                                  53
<INCOME-PRETAX>                                    327
<INCOME-TAX>                                       116
<INCOME-CONTINUING>                                211
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       211
<EPS-PRIMARY>                                     1.52
<EPS-DILUTED>                                     1.47
        

</TABLE>



Exhibit 10(e)

                 EXECUTIVE SEPARATION AGREEMENT

          THIS AGREEMENT is made between The Quaker Oats Company,
a  New  Jersey corporation (the "Company"), and Penelope C.  Cate
(the "Executive"), dated this 23rd day of August, 1998.

                        WITNESSETH THAT:

          WHEREAS, the Company wishes to attract and retain well-
qualified executive personnel and to assure both itself  and  the
Executive of continuity of management in the event of any  actual
or threatened change in control of the Company;

          NOW, THEREFORE, it is hereby agreed by and between  the
parties as follows:

1.   Operation  of  Agreement.    The  "effective  date  of  this
     Agreement" shall be the date on which the Executive declares
     it  effective, by notice to the Company in writing, but only
     if a change in control of the Company (as defined in Section
     2) has occurred on or before the date of the notice.

2.   Change  in  Control.   A "change in control of the  Company"
     shall be deemed to have occurred if:

     a. any "Person," which shall mean a "person" as such term is
        used  in  Sections 13(d)  and  14(d)  of  the  Securities
        Exchange  Act  of  1934, as amended (the "Exchange  Act")
        (other  than  the Company, any trustee or other fiduciary
        holding securities under an employee benefit plan of  the
        Company, or any company owned, directly or indirectly, by
        the stockholders of the Company in substantially the same
        proportions as their ownership of stock of the  Company),
        is  or becomes the "beneficial owner" (as defined in Rule
        13d-3 under the Exchange Act), directly or indirectly, of
        securities of the Company representing 25% or more of the
        combined  voting  power of the Company's then outstanding
        voting securities;
     
     b. during any period of 24 consecutive months (not including
        any period  prior to May  13, 1998), individuals, who  at
        the beginning of  such  period  constitute  the Company's
        Board of Directors (the "Board"), and  any  new  director
        (other than a director designated  by  a  Person who  has
        entered into  an agreement with  the  Company  to  effect
        a  transaction  described  in  paragraph  a.,  c. (2)  or
        d. of this Section) whose election by the Board, or whose
        nomination  for  election by the Company's  stockholders,
        was  approved by a vote of at least two-thirds  (2/3)  of
        the directors  before the beginning of the  period  cease
        for any reason to constitute at least a majority thereof;
     
     c. the  stockholders  of  the  Company  approve  (1) a  plan
        of complete liquidation of the Company or (2) the sale or
        disposition by the Company of all or substantially all of
        the Company's assets unless the acquirer of the assets or
        its directors shall meet the conditions for a  merger  or
        consolidation in subparagraphs d. (1) or d.  (2)  of this
        Section; or
     
     d. the  stockholders  of  the  Company  approve a merger  or
        consolidation of the Company with any other company other 
        than:
     
        (1) such  a merger or  consolidation  which  would result
            in  the  voting securities of the Company outstanding
            immediately prior  thereto  continuing  to  represent
            (either  by   remaining   outstanding  or  by   being 
            converted  into  voting  securities of  the surviving 
            entity) more than 70% of the combined voting power of
            the Company's or such surviving entity's  outstanding
            voting  securities  immediately  after  such   merger 
            or consolidation; or
       
        (2) such  a merger  or consolidation  which  would result
            in  the  directors  of the Company who were directors
            immediately prior thereto continuing to constitute at
            least  50%  of  the directors of the surviving entity
            immediately after such merger or consolidation.
          
       In  this paragraph d., "surviving entity" shall mean  only
       an  entity  in  which  all  of the Company's  stockholders
       immediately  before  such merger or  consolidation  become
       stockholders   by   the   terms   of   such   merger    or
       consolidation,  and the phrase "directors of  the  Company
       who   were  directors  immediately  prior  thereto"  shall
       include  only  individuals  who  were  directors  of   the
       Company  at  the  beginning of the  24  consecutive  month
       period   preceding   the   date   of   such   merger    or
       consolidation, or who were new directors (other  than  any
       director  designated by a Person who has entered  into  an
       agreement   with  the  Company  to  effect  a  transaction
       described  in paragraph a., c. (2), d. (1) or  d.  (2)  of
       this  Section)  whose  election by  the  Board,  or  whose
       nomination  for  election  by the Company's  stockholders,
       was  approved  by a vote of at least two-thirds  (2/3)  of
       the directors before the beginning of such period.
          
3.   Employment  Period.   The Company hereby agrees to  continue
     the Executive in its employ, and the Executive hereby agrees
     to  remain  in  the employ of the Company,  for  the  period
     commencing  on  the  effective date of  this  Agreement  and
     ending  on the earlier to occur of the third anniversary  of
     such  effective date or the 65th birthday of  the  Executive
     (the "employment period"), to exercise such authorities  and
     powers,  and  perform  such duties  and  functions,  as  are
     commensurate   with  the  authorities   and   powers   being
     exercised, and duties and functions being performed, by  the
     Executive  immediately prior to the effective date  of  this
     Agreement, which services shall be performed at the  current
     location where the Executive was employed immediately  prior
     to  the  effective date of this Agreement or at  such  other
     location  within a 30-mile radius of such current  location.
     The  Executive  shall not be required to  accept  any  other
     location.   The Executive agrees that during the  employment
     period he shall devote his full business time exclusively to
     his  executive duties as described herein and  perform  such
     duties faithfully and efficiently.

4.   Compensation,    Compensation    Plans,    Benefit    Plans,
     Perquisites.    During the employment period  and  prior  to
     termination (as defined in Section 5) of the Executive,  the
     Executive shall be compensated as follows:

     a. He  shall  receive  an  annual  salary  which is not less
        than his annual salary immediately prior to the effective
        date  of   this  Agreement,  with  the  opportunity   for
        increases, from  time to time thereafter,  which  are  in
        accordance with the Company's regular practices.
     
     b. He shall be eligible to participate on a reasonable basis
        in  bonus,  stock  option,  restricted  stock  and  other
        incentive  compensation  plans,   which   shall   provide
        benefits comparable  to those to which  he  was  provided
        immediately  prior  to  the  effective   date   of   this
        Agreement.
     
     c. He shall be eligible to participate on a reasonable basis
        in tax-qualified  employee benefit plans  (including  but
        not limited to pension, profit sharing and employee stock
        ownership plans), and supplemental non-qualified employee
        benefit   plans  relating  thereto,  which  shall provide
        benefits  comparable  to those to which  he  was provided
        immediately   prior  to  the  effective   date  of   this
        Agreement.
     
     d. He   shall  be  entitled  to  receive   employee  welfare
        benefits  (currently  elected  medical, dental  and  life
        insurance benefits) and perquisites which are  comparable
        to  those to which he was provided immediately  prior  to
        the effective date of this Agreement.

5.   Termination.     "Termination"   shall   mean   either   (a)
     termination  by  the  Company  of  the  employment  of   the
     Executive with the Company for any reason other than  death,
     physical  or mental incapacity, or cause (as defined  below)
     or  (b) resignation of the Executive upon the occurrence  of
     any of the following events:
     
     (1) a   significant  change  in the nature or scope  of  the
         Executive's authorities, powers,  functions,  or  duties
         from those described in Section 3;
     
     (2) a reduction in total  compensation from that provided in
         Section 4;
     
     (3) the  breach  by  the  Company of any other provision  of
         this Agreement; or
     
     (4) a reasonable  determination by the Executive that,  as a
         result  of  a  change  in  control  of  the  Company his
         position is significantly affected so that  he is unable
         to exercise the authorities, powers, functions or duties
         attached to his position as described in Section 3.
     
     "Cause"  means  gross  misconduct or  willful  and  material
     breach  of  this  Agreement by the Executive.   No  act,  or
     failure  to  act,  on the Executive's part shall  be  deemed
     "willful"  unless  done,  or omitted  to  be  done,  by  the
     Executive  not  in good faith and without reasonable  belief
     that the action or omission was in the best interest of  the
     Company.
  
     For  purposes  of  clarification, a  mere  transfer  of  the
     Executive to an entity created in a Company initiated  spin-
     off  or  reorganization,  without a subsequent  Termination,
     shall  not be treated as a Termination of the employment  of
     the  Executive with the Company for purposes of  eligibility
     under  this  Agreement.  The Company shall cause  the  newly
     created  entity  to  provide to the Executive  an  Executive
     Separation   Agreement   substantially   similar   to   this
     Agreement.

6.   Confidentiality.    The  Executive agrees  that  during  and
     after  the  employment  period,  he  will  not  divulge   or
     appropriate to his own use or the use of others  any  secret
     or  confidential information or knowledge pertaining to  the
     business  of  the  Company,  or  any  of  its  subsidiaries,
     obtained during his employment by the Company or any of  its
     subsidiaries.

7.   Severance and Benefit Payments.

     a. In  the  event  of  termination  of the  Executive during
        the  employment  period,  the  Company  shall   pay   the
        Executive a lump-sum severance allowance equal to  salary
        and bonus payments for the following 24 calendar  months.
        The initial salary rate shall not be less than his annual
        salary immediately prior to termination, or  if  greater,
        not less than his annual salary immediately prior to  the
        change in  control of the Company; such salary  shall  be
        increased every  March 1, thereafter,  according  to  the
        then current  Hewitt Associate's projection for  movement
        in executive  base  salaries.  The initial  bonus  amount
        shall not  be  less  than the annual  equivalent  of  the
        incentive bonus calculated under Section 4(a)(1)  of  the
        Salaried  Employees Compensation and Benefits  Protection
        Plan; such bonus amount shall be increased every  January
        1, thereafter,  according  to  the  then  current  Hewitt
        Associates' projection for movement  in  executive  total
        cash  compensation.   The  lump-sum  severance  allowance
        shall not be adjusted on a present value basis.
     
     b. In  the  event  of  termination  of  the Executive during
        the  employment  period, the Company shall also  pay  the
        Executive   a  lump-sum  benefit  payment in  an   amount
        equivalent  to (1) the benefits he would have accrued  or
        been  allocated  under any tax-qualified employee benefit
        plan   (including  but  not  limited  to  pension, profit
        sharing and employee stock ownership plans) and any  non-
        qualified supplemental  benefit  plan  relating  thereto,
        maintained by  the Company as if he had remained  in  the
        employ  of the Company for 24 calendar months  after  his
        termination, which benefits will be paid in  addition  to
        the  benefits provided under such plans and (2)  employee
        welfare  benefits (currently elected coverage  under  the
        medical, dental and life insurance programs) to which  he
        would have been entitled under all such employee  benefit
        plans, programs or arrangements maintained by the Company
        as if he had remained in the employ of the company for 24
        calendar months after his termination.   Such  a  benefit
        payment shall  be adjusted to include expected  increases
        to  the Executive's salary, bonus and other  compensation
        as specified  in paragraph a. of this Section  having  an
        effect on  such benefits for such period.   The  lump-sum
        benefit payment shall not be adjusted on a present  value
        basis (except  for benefits accrued in a defined  benefit
        pension plan).
     
     c. The  amount  of  the  severance  allowance  and   benefit
        payment described in this Section shall be determined and
        such  payment  shall be made as soon as it  is reasonably
        practicable.
     
     d. The   severance  allowance   and  benefit  payment to  be
        provided  pursuant to this Section 7 shall be in addition
        to,  and  shall  not be reduced by, any other amounts  or
        benefits   provided   by  separate  agreement  with   the
        Executive,  or plan or arrangement of the Company or  its
        subsidiaries,   unless  specifically  stipulated  in   an
        agreement   which   constitutes  an  amendment  to   this
        Agreement as provided in Section 14.

8.   Make-Whole  Payments.    If  any  amount  payable   to   the
     Executive  by  the  Company or any subsidiary  or  affiliate
     thereof,  whether  under  this  Agreement  or  otherwise  (a
     "Payment"), is subject to any tax under section 4999 of  the
     Internal Revenue Code of 1986, as amended, (the "Code"),  or
     any  similar  federal or state law (an  "Excise  Tax"),  the
     Company shall pay to the Executive an additional amount (the
     "Make Whole-Amount")which is equal to (I) the amount of  the
     Excise  Tax, plus (II) the aggregate amount of any interest,
     penalties,  fines or additions to any tax which are  imposed
     in  connection with the imposition of such Excise Tax,  plus
     (III)  all income, excise and other applicable taxes imposed
     on  the  Executive under the laws of any Federal, state,  or
     local  government  or  taxing authority  by  reason  of  the
     payments required under clause (I) and clause (II) and  this
     clause (III).

     a. For  purposes of determining  the Make-Whole  Amount, the
        Executive  shall  be  deemed  to be taxed at the  highest
        marginal rate under all applicable local, state,  federal
        and foreign  income tax laws for the year  in  which  the
        Make-Whole Amount is paid.  The Make-Whole Amount payable
        with  respect  to  an  Excise Tax shall  be  paid by  the
        Company coincident with the Payment with respect to which
        such Excise Tax relates.
     
     b. All  calculations  under this  Section 8  shall  be  made
        initially  by  the Company and the Company  shall provide
        prompt  written notice thereof to the Executive to timely
        file  all  applicable tax returns.  Upon  request  of the
        Executive,  the  Company shall provide the Executive with
        sufficient  tax  and  compensation  data  to  enable  the
        Executive  or  his tax advisor to independently  make the
        calculations  described in subparagraph a. above  and the
        Company shall reimburse the Executive for reasonable fees
        and expenses incurred for any such verification.
     
     c. If the Executive  gives  written notice  to  the  Company
        of   any   objection  to  the  results  of  the Company's
        calculations within 60 days of the Executive's receipt of
        written notice thereof, the dispute shall be referred for
        determination to tax counsel selected by the  independent
        auditors  of the  Company ("Tax Counsel").   The  Company
        shall  pay all  fees and expenses of  such  Tax  Counsel.
        Pending such  determination by Tax Counsel,  the  Company
        shall   pay   the Executive  the  Make-Whole  Amount   as
        determined  by it in good faith.  The Company  shall  pay
        the  Executive any  additional amount determined  by  Tax
        Counsel  to be  due under this Section 8  (together  with
        interest thereon at a rate equal to 120% of  the  Federal
        short-term rate determined under section 1274(d)  of  the
        Code) promptly after such determination.
     
     d. The  determination  by  Tax  Counsel  shall be conclusive
        and  binding upon all parties unless the Internal Revenue
        Service, a court of competent jurisdiction, or such other
        duly   empowered  governmental  body  or  agency (a  "Tax
        Authority") determines that the Executive owes  a greater
        or  lesser  amount  of  Excise Tax  with  respect to  any
        Payment than the amount determine by Tax Counsel.

     e. If a Tax Authority  makes a claim  against the  Executive 
        which, if successful, would require the  Company to  make
        a  payment under  this Section 8,  the  Executive  agrees
        to  contest the claim on request  of the  Company subject 
        to the following conditions:
        
       (1) The  Executive  shall notify the Company of  any  such
           claim within  10  days of becoming  aware thereof.  In
           the event that  the Company desires the  claim  to  be
           contested,  it  shall  promptly  (but in no event more
           than  30 days  after the notice from the Executive  or
           such shorter time as  the  Tax Authority  may  specify
           for responding to such  claim) request  the  Executive
           to  contest the  claim.   The Executive shall not make
           any payment  of any tax which  is  the subject of  the
           claim  before the  Executive  has  given the notice or
           during  the   30-day  period   thereafter  unless  the
           Executive  receives   written  instructions  from  the 
           Company to make  such payment together with an advance
           of funds  sufficient  to  make  the requested payment
           plus   any  amounts  payable   under  this  Section  8
           determined  as if such advance were an Excise  Tax, in
           which   case  the   Executive  will  act  promptly  in 
           accordance with such instructions.
          
       (2) If  the  Company   so  requests,  the  Executive  will
           contest the claim by either paying the tax claimed and
           suing  for  a  refund  in  the  appropriate  court  or
           contesting the claim in the United States Tax Court or
           other  appropriate court, as directed by  the Company;
           provided, however, that any request by the Company for
           the Executive  to pay the tax shall be  accompanied by
           an advance from the Company to the Executive of  funds
           sufficient  to make  the requested  payment  plus  any
           amounts payable under this Section 8 determined  as if
           such  advance were an Excise Tax.   If directed by the
           Company  in writing the Executive will take all action
           necessary to compromise or settle the claim, but in no
           event  will  the  Executive  compromise  or settle the 
           claim or  cease to contest  claim  without the written
           consent of  the  Company;  provided,  however, that the
           Executive  may  take  any  such action if the Executive 
           waives in writing his  right  to  a  payment under this 
           Section 8 for any  amounts  payable in  connection with 
           such claim.  The Executive  agrees to cooperate in good 
           faith  with  the Company in contesting the claim and to 
           comply with  any reasonable  request  from the  Company
           concerning  the contest  of the  claim,  including  the
           pursuit  of  administrative  remedies,  the appropriate
           forum for  any judicial  proceedings,  and  the   legal
           basis  for contesting  the  claim.  Upon request of the 
           Company, the Executive shall take  appropriate  appeals
           of any judgment  or  decision that  would  require  the
           Company  to  make  a  payment  under  this  Section  8.
           Provided that the Executive  is  in compliance with the
           provisions of this section, the Company shall be liable
           for and  indemnify the  Executive  against  any loss in
           connection with, and all costs and  expenses, including
           attorney's fees, which  may be incurred as a result of,
           contesting  the claim, and  shall provide the Executive
           within 30  days after  each written request therefor by
           the  Executive  cash  advances or reimbursement for all
           such costs and expenses actually incurred or reasonably
           expected to beincurred by the  Executive as a result of
           contesting the claim.

     f. Should   a  Tax Authority  finally  determine   that   an
        additional Excise Tax is owed, then the Company shall pay
        an additional Make-Up Amount to the Executive in a manner
        consistent with  this  Section  8  with  respect  to  any
        additional Excise Tax and any assessed  interest,  fines,
        or  penalties.  If  any Excise Tax as calculated  by  the
        Company  or Tax Counsel, as the case may be,  is  finally
        determined by  a  Tax  Authority  to  exceed  the  amount
        required  to be  paid  under  applicable  law,  then  the
        Executive  shall repay such excess to  the  Company,  but
        such repayment  shall be reduced by  the  amount  of  any
        taxes paid by the Executive on such excess which are  not
        offset by the tax benefit attributable to the repayment.
        
9.   Mitigation  and  Set  Off.    The  Executive  shall  not  be
     required to mitigate the amount of any payment provided  for
     in  this Agreement by seeking other employment or otherwise.
     The  Company  shall not be entitled to set off  against  the
     amounts  payable to the Executive under this  Agreement  any
     amounts  owed to the Company by the Executive,  any  amounts
     earned   by   the   Executive  in  other  employment   after
     termination  of  his  employment with the  Company,  or  any
     amounts  which  might have been earned by the  Executive  in
     other employment had he sought such other employment.

10.  Arbitration  of  All  Disputes.   Any controversy  or  claim
     arising  out of or relating to this Agreement or the  breach
     thereof, except with respect to Section 8, shall be  settled
     by arbitration in the City of Chicago in accordance with the
     laws of the State of Illinois by three arbitrators appointed
     by  the  parties.   If  the  parties  cannot  agree  on  the
     appointment,  one  arbitrator  shall  be  appointed  by  the
     Company  and  one by the Executive, and the third  shall  be
     appointed  by the first two arbitrators.  If the  first  two
     arbitrators  cannot  agree on the  appointment  of  a  third
     arbitrator, then the third arbitrator shall be appointed  by
     the  Chief  Judge of the United States Court of Appeals  for
     the Seventh Circuit.  The arbitration shall be conducted  in
     accordance  with  the  rules  of  the  American  Arbitration
     Association,  except  with  respect  to  the  selection   of
     arbitrators  which shall be as provided in this Section  10.
     Judgment upon the award rendered by the arbitrators  may  be
     entered  in any court having jurisdiction thereof.   In  the
     event  that  it  shall  be necessary or  desirable  for  the
     Executive  to retain legal counsel or incur other costs  and
     expenses in connection with enforcement of his rights  under
     this  Agreement, Executive shall be entitled to recover from
     the  Company  his reasonable attorneys' fees and  costs  and
     expenses  in  connection  with  enforcement  of  his  rights
     (including  the  enforcement of  any  arbitration  award  in
     court).   Payment  shall be made to  the  Executive  by  the
     Company  at  the time these attorneys' fees  and  costs  and
     expenses  are  incurred by the Executive.  If, however,  the
     arbitrators   should   later  determine   that   under   the
     circumstances  the  Executive could have had  no  reasonable
     expectation  of  prevailing on the merits  at  the  time  he
     initiated  the  arbitration based on  the  information  then
     available  to him, he shall repay any such payments  to  the
     Company  in  accordance with the order of  the  arbitrators.
     Any  award  of the arbitrators shall include interest  at  a
     rate or rates considered just under the circumstances by the
     arbitrators.

11.  Notices.     Any  notices,  requests,  demands,  and   other
     communications  provided  for by  this  Agreement  shall  be
     sufficient  if  in  writing and if  sent  by  registered  or
     certified mail to the Executive at the last address  he  has
     filed  in  writing with the Company or, in the case  of  the
     Company, at its principal executive offices.

12.  Non-Alienation.   The Executive shall not have any right  to
     pledge, hypothecate, anticipate or in any way create a  lien
     upon  any  amounts  provided under this  Agreement;  and  no
     benefits   payable   hereunder  shall   be   assignable   in
     anticipation  of payment either by voluntary or  involuntary
     acts,  or  by  operation of law.  Nothing in this  paragraph
     shall  limit  the  Executive's rights or  powers  which  his
     executor or administrator would otherwise have.

13.  Governing  Law.    The  Agreement  shall  be  construed  and
     enforced   according  to  the  Employee  Retirement   Income
     Security Act of 1974 ("ERISA"), and the laws of the State of
     Illinois, other than its laws respecting choice of  law,  to
     the extent not pre-empted by ERISA.

14.  Amendment.    This Agreement may be amended or  canceled  by
     mutual  agreement  of  the parties in  writing  without  the
     consent  of  any other person and, so long as the  Executive
     lives, no person, other than the parties hereto, shall  have
     any  rights  under  or  interest in this  Agreement  or  the
     subject matter hereof.

15.  Term.    Unless  the Executive has declared  this  Agreement
     effective,  pursuant  to Section 1 of this  Agreement,  this
     Agreement  shall terminate prior to a change in  control  of
     the Company when the Executive has terminated employment  or
     been  placed  on  inactive service by the  Company,  or,  if
     later, May 14, 2001.

16.  Successors  to  the Company.   Except as otherwise  provided
     herein,  this Agreement shall be binding upon and  inure  to
     the benefit of the Company and any successor of the Company.

17.  Severability.   In the event that any provision  or  portion
     of  this  Agreement shall be determined  to  be  invalid  or
     unenforceable  for any reason, the remaining  provisions  of
     this  Agreement shall be unaffected thereby and shall remain
     in full force and effect.

18.  Prior  Agreement.   Any prior Executive Separation Agreement
     between  the  Executive and the Company which  has  not  yet
     terminated  pursuant  to its terms, is  canceled  by  mutual
     consent  of  the  Executive  and  the  Company  pursuant  to
     execution  of this Agreement, effective as of  the  day  and
     year first above written.

          IN  WITNESS WHEREOF, the Executive has hereunto set his
hand  and,  pursuant  to the authorization from  its  Board,  the
Company  has caused these presents to be executed in its name  on
its  behalf,  and its corporate seal to be hereunto  affixed  and
attested  by its Assistant Secretary, all as of the day and  year
first above written.

ATTEST:                          THE QUAKER OATS COMPANY


/s/ Gerald A. Cassioppi          /s/ Pamela S. Hewitt
Assistant Secretary              Its Senior Vice President



                                 EXECUTIVE
                                 
                                 
                                 /s/ Penelope C. Cate





                                                         

   Schedule of Termination Benefit Agreements with Certain Executive Officers


The attached Termination Benefit Agreement is identical in all material respects
to the executive Termination Benefit Agreements for those executive employees 
listed below and which have been omitted from this filing:

Name                                  Execution Date

Harry M. Dent                         August 28, 1998
Margaret M. Eichman                   August 18, 1998
Thomas L. Gettings                    August 23, 1998
Richard M. Gunst                      August 23, 1998
Pamela S. Hewitt                      August 23, 1998
John G. Jartz                         August 19, 1998
Polly B. Kawalek                      August 21, 1998
James E. LeGere                       August 23, 1998
Charles I. Maniscalco                 August 25, 1998
I. Charles Mathews                    August 18, 1998
Terrence B. Mohr                      August 23, 1998
Kenneth W. Murray                     August 23, 1998
Mark A. Shapiro                       September 8, 1998
Edward H. Stassen                     August 28, 1998
Robert S. Thomason                    August 23, 1998
Susan D. Wellington                   August 23, 1998
Russell A. Young                      August 24, 1998







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