QUAKER OATS CO
10-K, 1998-03-23
GRAIN MILL PRODUCTS
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                                 UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549
                            
                                   FORM 10-K

          X      ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 (d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934
                 
                   For the fiscal year ended December 31, 1997

                      TRANSITION REPORT PURSUANT TO SECTION 13
                 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934

                          Commission file number 1-12

                            THE QUAKER OATS COMPANY
            (Exact name of registrant as specified in its charter.)

                  NEW JERSEY                       36-1655315
            (State or other jurisdiction of     (I.R.S. Employer
             incorporation or organization)     Identification No.)
          
                  QUAKER TOWER
          P.O. Box 049001 Chicago, Illinois         60604-9001
         (Address of principal executive offices)   (Zip Code)
   Registrant's telephone number, including area code: (312) 222-7111
      
         Securities registered pursuant to Section 12(b) of the Act:
               Title of each class    Name of each exchange
                                       on which registered


     Common Stock ($5.00 Par Value)    New York Stock Exchange
                                        Chicago Stock Exchange
                                        Pacific Stock Exchange
                                      The Stock Exchange, London
                                       

     Preferred Stock Purchase Rights   New York Stock Exchange
                                        Chicago Stock Exchange 
                                        Pacific Stock Exchange
                                       
Indicate  by  check  mark  whether the registrant (1)  has  filed  all
reports required to be filed by Section 13 or 15 (d) of the Securities
Exchange Act  of 1934  during  the  preceding 12 months (or for such  shorter
period  that  the registrant was required to file such reports), and (2) has
been subject to such filing requirements for the past 90 days.  Yes[ X ] No[ ]

Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of  Regulation S-K is not contained herein, and will not be contained, to
best of  registrant's  knowledge,  in  definitive proxy  or  information
statements incorporated  by  reference in Part III of this Form 10-K or any
amendment  to this Form 10-K. [   ]

The  aggregate  market  value of Common Stock held  by  non-affiliates  of
the registrant as of the close of business on February 27, 1998 was
$7,441,883,858. The  liquidation  value of Series B ESOP Convertible
Preferred  Stock,  all  of which  is  held in The Quaker Employee Stock
Ownership Plan, at  the  close  of business  on  February 27, 1998 totaled
$131,041,956, plus  related  dividends. The  number of shares of Common
Stock, $5.00 par value, outstanding as  of  the close of business on February
27, 1998 was 138,132,415.

                  DOCUMENTS INCORPORATED BY REFERENCE.

1.  Portions of The Quaker Oats Company Annual Report to Shareholders for the
    fiscal  year ended December 31, 1997 (Annual  Report) (Parts I, II and III
    of Form 10-K)
2.  Portions of The Quaker Oats Company Notice of Annual Meeting and Proxy
    Statement (Proxy Statement) dated April 2, 1998 (Part III of Form 10-K)

                                 PART I

ITEM 1. BUSINESS.

(a)  General Development of Business

The information set forth under the caption "Acquisitions and Divestitures," 
found on page 48 of the Company's Annual Report, is incorporated herein by 
reference.

(b)  Financial Information About Industry Segments

The  information  set  forth under the captions "Operating Results,"
"Industry Segment Information," and "Industry Segment and Geographic Area
Information," found on pages 25, 35, and 36-37, respectively, of the
Company's Annual Report, is incorporated herein by reference.

(c)  Description of Business

U.S. and Canadian Foods Description
The Company is a major participant in the competitive packaged food industry
in the  United States and is a leading manufacturer of hot cereals, pancake
mixes, grain-based  snacks, cornmeal, hominy grits and value-added rice
products.   In addition,  the Company is the second-largest manufacturer of
syrups and  value-added  pasta products and is among the five largest
manufacturers of  ready-to-eat  cereals  and dry pasta products.  The Company
competes with a  significant number  of  large and small companies on the
basis of price, value, innovation, quality  and convenience, among other
attributes.  The Company's food  products are  purchased  by  consumers
through a wide range of food  distributors.   The Company  utilizes  both its
own and broker sales forces  and  has  distribution centers  throughout the
country, each of which carries an inventory of most  of the  Company's food
products.  In addition, the Company markets a line of  over 400  items  to
the food service market, including Quaker hot and  ready-to-eat cereals;
Continental  coffee;  and Ardmore Farms  single  serve  frozen  fruit juices;
a  specialty  line of custom-blended dry baking  mixes,  ready-to-bake
biscuits; and Burry cookies and crackers.

International Foods Description
The  Company  is  broadly  diversified in  the  packaged  food  industry,
both geographically and by product line.  The Company manufactures and
markets  its products   in  many  countries  throughout  Europe,  Latin
America   and   the Asia/Pacific region.  It is the leading brand-name hot
cereals producer in many countries  and has other leading market positions
for products in a  number  of countries.   In  Brazil, the Company is the
leading producer of  ready-to-drink chocolate beverages and the leading
canned fish processor.

Worldwide Beverage Description
The  Company is the world's leading manufacturer of sports beverages.  It
sells its sports beverages in 47 countries around the world and is the
leading sports drink  distributor  in  the  United States, Canada, Mexico,
Italy,  Argentina, Brazil, Venezuela, Colombia, Indonesia and the Philippine
Islands.  It is  also one  of  the leading sports drink brands in Korea and
Australia, where Gatorade is  sold through licensee arrangements.  In the
United States, Gatorade  thirst quencher  utilizes a combination of brokers
and the Company's own  sales  force and has distribution centers throughout
the country.

Raw Materials
Raw  materials  used in manufacturing include oats, wheat, soy products,
corn, rice,  sweeteners, orange and other juice concentrates, almonds, coffee
beans, raisins,  beef, chicken, shortening and fish, as well as a variety of
packaging materials.   These products are purchased mainly in the open
market.   Supplies of all raw materials have been adequate and continuous.

Trademarks
The  Company and its subsidiaries own a number of trademarks and are not
aware of  any circumstances that could materially adversely affect the
continued  use of these trademarks.  Among the most important of the domestic
trademarks owned by  the  Company are Quaker, Cap'n Crunch, Quaker Toasted
Oatmeal, Life, Quaker 100%  Natural  and Quaker Oatmeal Squares for breakfast
cereals;  Gatorade  for thirst-quenching  beverages; Quaker and Quaker Chewy
for  grain-based  snacks; Rice-A-Roni and Near East for value-added rice and
grain products;  Pasta  Roni for  value-added  pasta; Near East and Nile
Spice for meals in  a  cup;  Golden Grain and Mission for pasta; Quaker and
Aunt Jemima for mixes, syrups and  corn goods;  Ardmore  Farms  for citrus
and fruit juices; and Continental,  Maryland Club  and  Continental WB for
coffee.  Many of the grocery  product  trademarks owned  by  the Company in
the United States are registered in foreign countries in which  the  Company
does substantial business. Internationally, key trademarks owned include:  
Quaker, Cruesli, Honey Monster,  Sugar  Puffs and Scott's for breakfast  
cereals; Coqueiro for fish;  Toddy  and ToddYnho  for chocolate beverages; 
Gatorade for thirst-quenching beverages; and Adria for pasta products.

Other
The  information  set  forth  under the captions "Management's  Discussion
and Analysis," "Six-Year Selected Financial Data," "Eleven-Year Selected
Financial Data,"   "Lease   and  Other  Commitments,"  "Supplementary  Income
Statement Information," and "Quarterly Financial Data," found on pages 25-30,
40-41,  42-43,  55,  56,  and  58,  respectively,  of  the  Company's  Annual
Report,  is incorporated herein by reference.

(d)   Financial  Information About Foreign and Domestic Operations  and
Export Sales

The  information  set forth under the captions "Industry Segment
Information," and  "Industry Segment and Geographic Area Information," found
on pages  35 and 36-37, respectively, of the Company's Annual Report, is
incorporated herein  by reference.


ITEM 2. PROPERTIES.

As of December 31, 1997, the Company operated 55 manufacturing plants in 18
states and 14 foreign countries and owned or leased distribution centers and
sales offices in 21 states and 21 foreign countries.

                    Owned and Leased      Owned and Leased  Owned and Leased
                      Mfg. Locations  Distribution Centers     Sales Offices
  Industry Segment    U.S.   Foreign        U.S.   Foreign    U.S.   Foreign
  Foods                 20        20          2          6       8        18
  Beverages              7         7         --          4      11        13
  Shared                --         1          6         12       6         8
  Total                 27        28          8         22      25        39

The  Company owns a research and development laboratory in Barrington,
Illinois and  leases  corporate office space in downtown Chicago, Illinois.
Management believes  manufacturing, distribution and office space  owned  and
leased  are suitable   and   adequate  for  the  business,  and  productive
capacity   is appropriately utilized.


ITEM 3. LEGAL PROCEEDINGS.

On  November  1, 1995, the Company filed suit against Borden, Inc.  in
Federal District  Court in New York related to the Company's November 1994
acquisition of  a  Brazilian pasta business.  The suit was settled in August
1997 for $35.0 million.

On  November 10, 1994, two purported class actions were commenced in the
United States District Court for the District of New Jersey (the "District
Court")  on behalf  of  all purchasers of the common stock of The Quaker Oats
Company  (the "Company")  during the period between September 1, 1994 and
November  2,  1994 (the  "Weiner  Action").   On  January 20, 1995,
plaintiffs  filed  an  amended consolidated  class  action complaint, and on
May 2, 1995, plaintiffs  filed  a second  amended  consolidated class action
complaint.  As amended,  the  Weiner Action  purports  to be brought on
behalf of all purchasers  of  the  Company's common  stock  during the period
between August 4, 1994 and November  1,  1994. Named  as  defendants  are
the Company and William D.  Smithburg.   Plaintiffs allege,  among other
things, that defendants violated Sections 10(b) and  20(a) of  the
Securities  Exchange  Act of 1934 in  connection  with  the  Company's
disclosure  concerning  its earnings growth goals and  indebtedness
guideline. Damages  in  an unspecified amount are sought.  On May 23, 1996,
the  District Court  dismissed this action. On November 6, 1997, the United
States  Court  of Appeals  for  the  Third  Circuit issued a decision in
which  it  affirmed  the District  Court's dismissal of plaintiffs' claims
relating to Quaker's earnings growth goals, and reversed the District Court's
dismissal of plaintiffs' claims relating to Quaker's indebtedness guideline.
The Court of Appeals remanded the action  to  the  District  Court  for
further proceedings  in  connection  with plaintiffs' claims concerning
Quaker's indebtedness guideline, and the case now is pending in the District
Court.

The  Company  believes  it has strong defenses to the action  described
above. Although  the  ultimate  outcome  of  the  action  described  above
cannot  be ascertained  at  this  time  and the results of  legal
proceedings  cannot  be predicted  with certainty, it is the opinion of the
management of  the  Company that  the resolution of this action will not have
a material adverse effect  on the  financial  condition or the results of
operations of the  Company  as  set forth  in  the Consolidated Financial
Statements contained in the Company's Annual Report.

The Company  is also a party to a number of other lawsuits and claims, which it
is vigorously defending.  Such matters arise out of the normal course of
business and  relate  to  the  Company's past acquisition  activity  and
other  issues. Certain  of these actions seek damages in large amounts.
While the results  of litigation  cannot  be predicted with certainty,
management believes  that  the final outcome of such litigation will not have
a material adverse effect on the Company's consolidated financial position or
results of operations.  Changes in assumptions,  as well as actual
experience, could cause the estimates  made  by management to change.


ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

Not applicable.




                                 PART II
                                    

ITEM  5.  MARKET  FOR  THE REGISTRANT'S COMMON EQUITY AND  RELATED
STOCKHOLDER MATTERS.

The  information  set  forth  under the captions "Six-Year Selected Financial 
Data,"  "Eleven-Year Selected Financial Data," "Quarterly Financial Data," and 
"Corporate and Shareholder Information," found on pages 41, 44-45, 58  and  65,
respectively, of the Company's Annual Report, is incorporated herein by 
reference.


ITEM 6. SELECTED FINANCIAL DATA.

The  information  set  forth  under the captions "Six-Year Selected Financial 
Data," and "Eleven-Year Selected Financial Data," found on pages 40-41 and
42-45, respectively, of the Company's Annual Report, is incorporated herein
by reference.


ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS.

The  information  set  forth  under the caption  "Management's  Discussion
and Analysis," found on pages 25-30 of the Company's Annual Report, is
incorporated herein by reference.


ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

The information set forth under the caption "Derivative Financial and
Commodity Instruments,"  found  on  pages  29-30  of  the  Company's  Annual
Report,  is incorporated herein by reference.


ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

The  following  audited consolidated financial statements of  The  Quaker
Oats Company  and  its  subsidiaries,  and the  report  of  the  independent
public accountants  thereon,  found on the indicated pages  in  the Company's  
Annual Report, are incorporated herein by reference.

  1.)  Consolidated Statements of Income for the years ended December 31, 1997,
       1996 and 1995 (page 31).
  2.)  Consolidated Balance Sheets as of December 31, 1997 and 1996 (pages 32-
       33).
  3.)  Consolidated Statements of Cash Flows for the years ended  December  31,
       1997, 1996 and 1995 (page 34).
  4.)  Consolidated Statements of Common Shareholders' Equity as of December 31,
       1997, 1996 and 1995 (pages 38-39).
  5.)  Notes  to  the  Consolidated Financial Statements for  the  years  ended
       December 31, 1997, 1996 and 1995 (pages 46-58).
  6.)  Report of Independent Public Accountants (page 64).


ITEM  9.  CHANGES  IN  AND  DISAGREEMENTS WITH ACCOUNTANTS  ON  ACCOUNTING
AND FINANCIAL DISCLOSURE.

None.





                                PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.

Directors
The  information set forth under the caption "Election of Directors," found
on pages  5-7  of  the  Company's  Proxy  Statement,  is  incorporated herein  
by reference.

Executive Officers
The information set forth under the caption "Officers," found on pages 62-63
of the  Company's Annual Report, lists the executive officers of the registrant
as of March 11, 1998, and is incorporated herein by reference.

On  March  12,  1998,  the Company announced organizational  changes including
changes in executive officers.  The following is a list of Executive Officers, 
as defined by the Securities and Exchange Commission, of the Company  as  of
March 12, 1998:

 Senior Officers
  Robert S. Morrison    Age 55  Chairman, President and CEO
  John A. Boynton       Age 44  Senior Vice President
  Terrence B. Mohr      Age 54  Senior Vice President-Customer Organization
  John G. Jartz         Age 44  Senior Vice President-General Counsel, 
                                  Business Development and Corporate Secretary
  Douglas J. Ralston    Age 52  Senior Vice President-Human Resources
  Robert  S. Thomason   Age 53  Senior Vice President-Finance and 
                                  Chief Financial Officer
  Russell A. Young      Age 49  Senior Vice President-Supply Chain

 Corporate Staff Officers
  Janet K. Cooper       Age 44  Vice President-Treasurer and Tax
  Margaret M. Eichman   Age 39  Vice President-Investor Relations and 
                                  Corporate Affairs
  Thomas L. Gettings    Age 41  Vice President and Corporate Controller

 Other Officers
  Cassian K. Cheung     Age 43  Vice President and President-Quaker Asia
  Harry M. Dent, III    Age 40  Vice President and President-Ready-to-
                                  Eat Cereals
  Polly B. Kawalek      Age 43  Vice President and President-Hot Breakfast
  Charles I. Maniscalco Age 44  Vice President and President-Snacks
  Mark A. Shapiro       Age 42  Vice President and President-Golden Grain
  Susan D. Wellington   Age 39  Vice President and President-U.S. Beverages
  Bernardo Wolfson      Age 44  Vice President and President-Quaker Latin 
                                  America

All  of the above Executive Officers, except for Robert S. Morrison and Cassian
K. Cheung,  have  been  employed by The Quaker Oats Company  in  an  executive
capacity  for  five years or more.  Robert S. Morrison joined  the  Company
in October 1997, and was formerly the Chairman and CEO of Kraft Foods, Inc.,
a division of Philip Morris Companies, Inc., (1994-1997) and President of 
General Foods  U.S.A. of Philip Morris Companies, Inc., (1991-1994).  Cassian K.
Cheung joined  the  Company  in December 1994, and was formerly the Chief
Operating Officer,  General  Manager-China for Nestle China Ltd. of The Nestle
Company (1989-1994).

The information set forth under the caption "Compliance with Section 16(a),"
found on page 11 of the Company's Proxy Statement, is incorporated herein by
reference.


ITEM 11. EXECUTIVE COMPENSATION.

The  information  set forth under the captions "Executive Compensation,"
"Compensation Committee Report" and "Performance Graph," found on pages 11-17,
18-19 and 20, respectively, of the Company's Proxy Statement, is incorporated 
herein by reference.


ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.

The information set forth under the caption "Ownership of Company's
Securities" found  on  pages  9-11  of  the Company's Proxy Statement,
is incorporated  herein by reference.


ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.

Not applicable.


                                 PART IV
                                    
ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K.

(a)(1) Financial Statements.

The  audited  consolidated financial statements of The Quaker Oats Company
and its  subsidiaries and the Report of Independent Public Accountants
thereon are listed in Item 8 of this Form 10-K, and are incorporated therein
by reference.

(a)(2) Financial Statement Schedules.
 &(d)

All  required  financial  statement  schedules  are  included  in  the
audited consolidated financial statements or notes thereto as incorporated
under Item 8 of this Form 10-K.

(a)(3) Exhibits.
&(c)

The  exhibits  required  to be filed are listed on the Exhibit  Index
attached hereto, which is incorporated herein by reference.

(b)    Reports on Form 8-K.

No reports on Form 8-K were filed in the last quarter of the period covered
by this report.

<TABLE>
<CAPTION>

                              EXHIBIT INDEX

                                                                     PAPER (P),
                                                                   ELECTRONIC (E)
                                                                        OR
EXHIBIT                                                             INCORPORATED
  NO.                           DESCRIPTION                      BY REFERENCE (IBRF)
<S>       <C>                                                           <C>
3(a)      Restated Certificate of Incorporation (incorporated           
          by reference to the Company's Form 10-K for the fiscal 
          year ended December 31, 1996, file number 1-12)               IBRF
3(b)      Bylaws of The Quaker Oats Company (incorporated by            
          reference to the Company's Form 10-K for the fiscal 
          year ended December 31, 1996, file number 1-12)               IBRF
4(a)      Shareholder Rights Plan effective May 8, 1996               
          (incorporated by reference to the Company's Form 8-K 
          filed on May 20, 1996, file number 1-12)                      IBRF         
4(b)      Registrant undertakes to furnish to the Commission,            
          upon request, a copy of any instrument defining the 
          rights of holders of long-term debt of the registrant  
          and all of its subsidiaries for which consolidated or 
          unconsolidated financial statements are required to be 
          filed                                                         IBRF
10(a)*    1984 Long Term Incentive Plan, as restated effective 
          September 1, 1996 (incorporated by reference to the 
          Company's Form 10-Q for  the fiscal quarter ended 
          September 30, 1996, file number 1-12)                         IBRF
10(b)*    Deferred Compensation Plan for Directors of The Quaker 
          Oats Company, as restated effective November 1, 1996 
          (incorporated by reference to the Company's Form 10-K 
          for the fiscal year ended December 31, 1996, file number 
          1-12)                                                         IBRF
10(c)*    Deferred Compensation Plan for Executives of The Quaker 
          Oats Company, as restated effective November 1, 1996 
          (incorporated by reference to the Company's Form 10-K 
          for the fiscal year ended December 31, 1996, file
          number 1-12)                                                  IBRF
10(d)*    Management Incentive Bonus Plan of The Quaker Oats 
          Company as amended September 8, 1993 (incorporated by 
          reference to the Company's Form  10-K  for the fiscal 
          year ended June 30, 1994, file number  1-12)                  IBRF
10(e)*    Directors' Stock Compensation Plan, as restated effective  
          November 1,1996 (incorporated by reference to the 
          Company's Form 10-K for the fiscal year ended December 
          31, 1996, file number 1-12)                                   IBRF
10(f)(1)* Executive Separation Agreements with certain Executive 
          Officers, first effective  for the fiscal quarter ended 
          December 31, 1996 (incorporated by reference to the 
          Company's Form 10-K for the fiscal year ended December 
          31, 1996, file number 1-12)                                   IBRF
10(f)(2)* Employment Agreement with Robert S. Morrison effective          
          as of October 22, 1997                                          E
10(f)(3)* Executive Separation Agreement with Robert S. Morrison          
          effective as of October 22, 1997                                E
10(g)*    The Quaker Supplemental Executive Retirement Program,         
          as restated effective November 1, 1996 (incorporated by 
          reference to the Company's Form 10-K for the fiscal year 
          ended December 31, 1996, file number 1-12)                    IBRF
10(h)(1)* The Quaker Oats Company Benefits Protection Trust
          (incorporated by reference to the Company's Form 10-K 
          for the fiscal year ended June 30, 1989, file number 1-12)    IBRF
10(h)(2)* First Amendment to The Quaker Oats Company Benefits 
          Protection Trust (incorporated by reference to the 
          Company's Form 10-K for the fiscal year ended June 30, 
          1992, file number 1-12)                                       IBRF
10(h)(3)* Second Amendment to The Quaker Oats Company Benefits 
          Protection Trust (incorporated by reference to the 
          Company's Form 10-K for the fiscal year ended June 30, 
          1992, file number 1-12)                                       IBRF
10(i)*    The Quaker Eligible Earnings Adjustment Plan, as restated 
          effective November 1, 1996 (incorporated by reference to 
          the Company's Form 10-K for the fiscal year ended December 
          31, 1996, file number 1-12)                                   IBRF
10(j)(1)* Agreement Upon Separation of Employment with William D.       
          Smithburg, effective  as  of  October 22, 1997 
          (incorporated by reference to the Company's Form 10-Q for 
          the fiscal quarter ended September 30, 1997, file 1-12)       IBRF
10(j)(2)* Quaker Officers Severance Program, as amended and restated 
          effective July 9, 1997                                          E
10(j)(3)* First Amendment to the Quaker Officers Severance Program, 
          as amended and restated, effective March 11, 1998               E
10(k)(1)* The  Quaker  Long Term Incentive Plan of 1990 (incorporated 
          by reference to the Company's Form 10-Q for the fiscal 
          quarter ended September 30, 1996, file number 1-12)           IBRF
10(k)(2)* The  Quaker  Long Term Incentive Plan of 1999, subject to 
          shareholder approval at the Annual Meeting of Shareholders 
          on May 13, 1998                                                 E
10(l)*    The  Quaker 415 Excess Benefit Plan, as restated effective 
          November 1, 1996 (incorporated by reference to the 
          Company's Form 10-K for the fiscal year ended December 31, 
          1996, file number 1-12)                                       IBRF
10(m)*    Quaker Salaried Employees Compensation and Benefits 
          Protection Plan, as restated effective November 1, 1996 
          (incorporated by reference to the Company's Form 10-K for 
          the fiscal year ended December 31, 1996, file number 1-12)    IBRF
12        Statement re Computation of Ratios                              E
13        Annual Report to Shareholders of The Quaker Oats Company 
          for the fiscal year ended December 31, 1997                     E
21        List of Subsidiaries of the Registrant                          E
23        Consent of Auditors                                             E
27        Financial Data Schedules                                        E
99(1)     Announcement of Organization Changes on March 12, 1998          E
99(2)     Announcement of $1 Billion Share Repurchase Plan                E

* Denotes a management contract or compensatory plan or arrangement required
to be filed as an exhibit to this Form 10-K.

</TABLE>



                                  SIGNATURES

   Pursuant to the requirements of Sections 13 or 15(d) of the Securities 
Exchange Act of 1934, the registrant has duly caused this report to be signed 
on its behalf by the undersigned, thereunto duly authorized.


THE QUAKER OATS COMPANY

By /s/ ROBERT S. MORRISON
       Robert S. Morrison, Chairman, President and
       Chief Executive Officer

Date:  March 11, 1998

   Pursuant  to the requirements of the Securities Exchange Act of  1934, this 
report has  been signed below on the 11th day of March 1998, by the  following
persons on behalf of the registrant and in the capacities indicated.


           Signature                                 Title
   /s/ ROBERT S. MORRISON       Chairman, President and Chief Executive Officer
       Robert S. Morrison

   /s/ ROBERT S. THOMASON       Senior Vice President Finance and Chief 
       Robert S. Thomason       Financial Officer

   /s/ THOMAS L. GETTINGS       Vice President and Corporate Controller
       Thomas L. Gettings

   /s/ FRANK C. CARLUCCI        Director
       Frank C. Carlucci

   /s/ SILAS S. CATHCART        Director
       Silas S. Cathcart

   /s/ KENNETH I. CHENAULT      Director
       Kenneth I. Chenault

   /s/ JOHN H. COSTELLO         Director
       John H. Costello

   /s/ W. JAMES FARRELL         Director
       W. James Farrell

   /s/ JUDY C. LEWENT           Director
       Judy C. Lewent

   /s/ VERNON R. LOUCKS, JR.    Director
       Vernon R. Loucks, Jr.

   /s/ THOMAS C. MacAVOY        Director
       Thomas C. MacAvoy

   /s/ WALTER J. SALMON         Director
       Walter J. Salmon

   /s/ WILLIAM L. WEISS         Director
       William L. Weiss




Exhibit 10(f)(2)
                             Employment Agreement

          This  Employment Agreement ("Agreement") is made and entered into  by
     and  between  Robert S. Morrison ("Morrison") and The Quaker Oats  Company
     ("Quaker"),  collectively "the parties." As soon as it is signed  by  both
     parties, it shall become effective retroactive to October 22, 1997 (the  "
     Effective Date" ).

l.   Position:  During the term of this Agreement, Morrison shall  be  employed
by  Quaker  as its Chairman, President and Chief Executive Officer;  shall
be  elected  a director of the Company; and shall be elected  Chairman  of
Ouaker's Board of Directors (the "Board").

2.   Term:

     (a)  Quaker's  Commitment to Morrison: The initial term shall commence  on
          the  Effective Date and continue until December 31, 2000.   Beginning
          on January 1, 1999, the Agreement shall automatically renew every day
          for  a  two year period, so that while this feature is in effect  the
          remaining  term shall always be exactly two years (e.g., on  July  1,
          1999,  the  term would run from July l, 1999 through June 30,  2001);
          provided, no renewals shall occur after any of the following: (i)  at
          any  time, Quaker provides written notice to Morrison of its decision
          to  cancel  the automatic renewal feature; (ii) at any  time,  Quaker
          terminates  Morrison's  active employment;  or  (iii)  at  any  time,
          Morrison terminates his active employment.

     (b)  Morrison's Commitment to Quaker: Morrison commits to work exclusively
          for  Quaker  during the initial term (i.e., from the  Effective  Date
          through  December  31,  2000).  In addition, if  he  (i)  voluntarily
          terminates  his  employment Without Good Reason before  December  31,
          2000,  and (ii) without the written consent of the Board is  employed
          by  any  other  company  (other than one which  is  wholly  owned  by
          Morrison and/or members of his immediate family and which has  annual
          gross  sales revenue of less than $1,000,000.00) during the  one-year
          period  following his last day of active service for Quaker, then  he
          must  promptly  repay and/or return to Quaker all of  the  make-whole
          compensation  provided to him under section 8  (which  includes  cash
          payments,  restricted stock units, and stock options, whether  vested
          or unvested, exercised or unexercised).  The intent of this repayment
          provision  is to avoid a situation where Quaker loses the substantial
          make-whole  compensation without receiving the benefit of  Morrison's
          services  for more than a short time, without imposing a hardship  on
          Morrison  in  the  event that, due to a personal tragedy  or  similar
          circumstances,  he  ceases to work for any company  for  an  extended
          period of time (other than one of the size and type described above).

3.   Annual  Salary:  From  the  Effective  Date  through  December  31,  1998,
     Morrison's annual salary shall be nine hundred and fifty thousand  dollars
     ($950,000.00),   paid  in  accordance  with  Quaker's   standard   payroll
     practices.   After  December  31,  1998,  it  may  be  increased  in   the
     discretion of the Board, but cannot be reduced.

4.   Bonuses:

     (a)  Commencing  with  the bonus period that ends on  December  31,  1998,
          Morrison  shall  be  eligible to receive an annual performance  bonus
          based  on  the terms and provisions of Quaker's Management  Incentive
          Bonus  Plan (the "MIB Plan").  His target bonus shall be  equal  to
          100%  of  his  salary, and the maximum bonus shall  be  200%  of  his
          salary.

     (b)  For  the  bonus  period  that  ends on  December  31,  1998,  if  the
          applicable  MIB  Plan  formula produces a  bonus  of  less  than  one
          million dollars ($1,000,000.00), then Morrison shall receive a  bonus
          of  $1,000,000.00;  provided,  this  adjustment  will  not  apply  if
          Morrison  terminates  his  employment  Without  Good  Reason  or   is
          terminated for Cause on or before December 31, 1998.

     (c)  The  Board  shall  have  discretion to award  additional  bonuses  to
          Morrison, as it may deem appropriate.

5.   Group/Executive  Benefits:  Except  as  otherwise  specifically  provided
herein,  Morrison and his family shall participate, on terms no less  favorable
than  were  provided  to the immediately preceding Chief Executive  Officer  of
Quaker,  in  any  group  and/or executive life, hospitalization  or  disability
insurance  plan,  health  program, pension, profit sharing,  ESOP,  401(k)  and
similar  benefit plans (qualified, non-qualified and supplemental) that  Quaker
sponsors  for its officers or employees, and in other fringe benefits including
any automobile allowance or arrangement, club memberships and dues, and similar
programs  (collectively referred to as the "Benefits").  All waiting  periods
for  such plans shall be waived, except with respect to the pension plan  where
waiver of the one year waiting period is not permitted.  It is understood  that
participating on the "same terms" as the immediately preceding Chief  Executive
Officer means the same rules and/or policies apply, recognizing that the result
upon applying them can be affected by differing credited years of service.

6.   Supplemental Retirement Benefits:

     (a)  Subject to the proration provisions described in subsection (d)
          below, upon termination of his employment with Quaker, Morrison  will
          receive  a supplemental retirement benefit pursuant to this Agreement
          which,  in combination with any and all retirement benefits to  which
          Morrison is entitled or received under any qualified or non-qualified
          defined  benefit  plans  of Quaker and of any  of  Morrison's  former
          employers, will produce for him, upon commencement of benefits at  or
          after  age 60, aggregate retirement benefits such that the annualized
          amount, on a straight life annuity basis, is equal to the greater of:
          (i)  fifty percent (50%) of his average cash compensation (annualized
          base  salary  plus annual performance bonus) for his five consecutive
          calendar  years  of employment with Quaker that produce  the  highest
          average  cash  compensation; or (ii) nine hundred and fifty  thousand
          dollars   ($950,000.00).   In  determining  the  setoff   for   other
          retirement benefits the value of those benefits will be calculated as
          if  Morrison  had elected to receive each benefit on a straight  life
          annuity  basis, regardless of the form of payment he actually elected
          (including any lump sum payment).

     (b)  Morrison  may  elect  to take the supplemental benefit  described  in
          subsection  6(a)  in  any  form permitted  under  either  The  Quaker
          Supplemental  Executive Retirement Program (the "SERP")  or  The
          Quaker   Retirement   Plan,  subject  to  the  applicable   actuarial
          adjustment  prescribed by the plan in question for electing  such  an
          alternative form of payment instead of a straight life annuity.

     (c)  If  Morrison  commences receipt of the supplemental  retirement
          benefit  described in subsection 6(a) before reaching  age  60,  then
          that  benefit shall be subject to actuarial reduction, calculated  in
          accordance with the terms of the SERP.

     (d)  If,  before  the  fifth  anniversary  of  the  Effective  Date,
          Morrison's  employment  is  terminated by  Quaker  for  Cause  or  is
          terminated  by  Morrison Without Good Reason, then  the  supplemental
          retirement  benefit described in subsection 6(a)  shall  be  prorated
          based  on  the  number of months Morrison was actively employed  with
          Quaker, as follows: (i) multiply the formula figure determined  under
          subsection  6(a) (without subtracting any setoff for other retirement
          benefits)  by  a fraction, the numerator of which is  the  number  of
          months  Morrison was actively employed by Quaker, and the denominator
          of  which is sixty (60); and then (ii) subtract the setoff for  other
          retirement  benefits,  as described in section  6(a).   Provided,  if
          Morrison  does  not accept a position with any other  company  (other
          than  one  which  is wholly owned by Morrison and/or members  of  his
          immediate  family and which has annual gross sales  revenue  of  less
          than $1,000,000.00) during the one-year period following his last day
          of  active service with Quaker, then the proration formula  shall  be
          more  favorable  to  Morrison,  as follows:  (i)  calculate  the  net
          supplemental  retirement  benefit under  subsection  6(a),  including
          subtracting the setoff for other retirement benefits; and  then  (ii)
          multiply  that amount by a fraction, the numerator of  which  is  the
          number  of months Morrison was actively employed by Quaker,  and  the
          denominator of which is sixty (60).

     (e)  If  Morrison  dies  before the supplemental retirement  benefit
          described in subsection 6(a) becomes payable, his wife will receive a
          survivor  annuity  for the rest of her life equal in  amount  to  the
          straight life annuity which would have been payable to Morrison under
          subsection 6(a) if, on the date immediately before his death, he  had
          terminated  his employment For Good Reason, taking into  account  all
          setoffs  that would have applied to his benefit, except that  if  his
          spouse  only  receives a reduced survivor annuity  under  The  Quaker
          Retirement Plan, then that amount, rather than the full straight life
          annuity  which would have been payable to Morrison, shall  be  setoff
          with respect to The Quaker Retirement Plan.

7.   Equity Based Incentive Compensation:

     (a)  On  the Effective Date, and pursuant to the terms of The Quaker  Long
          Term Incentive Plan of 1990 (the "LTIP"), Quaker shall grant Morrison
          a  10-year  option  with respect to 550,000 shares of  Quaker  common
          stock.   One-fifth (1/5) of these options shall vest  each  year  for
          five  years,  on  the first five anniversaries of the Effective  Date
          (e.g.,  the first 110,000 options will vest on October 22, 1998,  and
          the  last  110,000  options  will vest  on  October  22,  2002).   In
          accordance with the terms of the LTIP, the exercise price  for  these
          shares will be equal to the fair market value an the Effective Date.

     (b)  In each of 1998, 1999, and 2000, Quaker shall grant Morrison  a
          10-year option with respect to 300,000 shares of Quaker common stock,
          at the time and consistent with the terms and vesting rules generally
          applicable to awards to other senior executives under the  LTIP.   In
          any  subsequent  years, annual option awards  to  Morrison  shall  be
          consistent with Quaker's then-current practices and with awards  made
          to other senior executives of Quaker.

     (c)  If  there  is  a  generally  applicable  award  of  options  or
          restricted  shares  to  senior executives of Quaker  other  than  the
          annual award of options under the LTIP, Morrison shall participate in
          such   award(s)  on  terms  consistent  with  Quaker's   then-current
          practices and with awards made to other senior executives.

     (d)  In the event of a Change in Control of Quaker, as that term (or
          any similar term) is defined in the LTIP, all of Morrison's awards of
          stock  options,  restricted shares or similar equity-based  interests
          which have not already vested shall immediately vest in full.

8.   Special Make-Whole Compensation:

     (a)  On the Effective Date, Quaker shall pay Morrison the following  cash
          amounts, which constitute a sign-on bonus, are not contingent on  the
          performance  of services for Quaker and do not represent compensation
          for services rendered:

          (i)   Seven hundred thousand dollars ($700,000.00), which is
                intended to replace the 1997 bonus Morrison would have received
                from his previous employer had he remained employed there; and

          (ii)  Two million, five hundred thousand dollars ($2,500,000.00),
                which  is  intended  to replace the 1995-97 long-term  incentive
                compensation  payment  Morrison would  have  received  from  his
                previous employer had he remained employed there.

     (b)  On  the Effective Date, Quaker shall grant Morrison restricted  stock
          units  pursuant  to a deferred compensation program under  the  LTIP,
          which  are  intended  to compensate him for the market  value  on  or
          about  the  Effective  Date  of the restricted  stock  of  Morrison's
          previous  employer which he will forfeit by terminating his  previous
          employment.   Quaker  will  grant him  stock  units  under  the  LTIP
          equivalent to one hundred and fourteen thousand (114,000) shares  of
          Quaker  common stock.  These units shall vest over a period of  three
          years,  with  one-third  (1/3) vesting on each  of  the  first  three
          anniversaries of the Effective Date.  They will be paid  out  by  the
          earlier of: (i) April 1 of the year that next follows the end of  the
          calendar year during which Morrison ceases to be employed by  Quaker;
          or  (ii)  thirteen (13) months following the earliest date  when  the
          entire  payment  would be tax deductible under all pertinent  federal
          tax  laws, including Section 162(m) of the Internal Revenue Code,  as
          determined  by  the  reasonable belief of  the  Board's  Compensation
          Committee.

     (c)  On the Effective Date, Quaker shall grant Morrison restricted
          stock units pursuant to a deferred compensation program  under the
          LTIP, which are intended to compensate him for the unvested intrinsic
          value  on  or  about  the Effective Date of his unvested  options  on
          shares  of  his  previous  employer,  which  will  not  vest  due  to
          termination of his previous employment.  Quaker will grant him  stock
          units  under the LTIP equivalent to five thousand (5,000)  shares  of
          Quaker  common  stock.  These units shall fully  vest  on  the  first
          anniversary  of  the Effective Date.  They will be paid  out  by  the
          earlier of: (i) April 1 of the year that next follows the end of  the
          calendar year during which Morrison ceases to be employed by  Quaker;
          or  (ii)  thirteen (13) months following the earliest date  when  the
          entire  payment  would be tax deductible under all pertinent  federal
          tax  laws, including Section 162(m) of the Internal Revenue Code,  as
          determined  by  the  reasonable belief of  the  Board's  Compensation
          Committee.

     (d)  On the Effective Date, Quaker shall grant Morrison a 10-year
          stock  option intended to compensate him for the estimated value,  on
          or  about the Effective Date, of the future option privilege  of  his
          vested  options on shares of his previous employer, which  he  likely
          will  not  be  able to retain for their normal full  duration.   This
          grant  will be for four hundred and fifty thousand (450,000) options,
          will  be  fully  vested as of the Effective Date, and  will  have  an
          exercise  price equal to the fair market value of the shares  on  the
          Effective Date.

     (e)  Because the payments and shares described in subsections 8(a) - 8(d)
          above  are  intended to make Morrison whole for  losses  he  is
          expected  to  incur  by reason of leaving his present  job,  Morrison
          agrees  that if any or all of the expected forfeitures do not  occur,
          he  will  promptly  repay  and/or return  to  Quaker  the  applicable
          consideration for the item(s) or portion of an item in question  that
          he did not lose.

9.   Events Triggering Severance Benefits: Upon the termination of Morrison's
employment for any of the reasons described in subsections (a) - (c) below,  he
will be entitled to receive the severance benefits described in section 10:

     (a)  Quaker terminates Morrison's employment without Cause.

     (b)  Morrison  terminates  his employment with  Quaker  "For Good
          Reason," which means he terminates it within six months of any  event
          that constitutes Good Reason, as defined in subsection (d) below (the
          phrase "Without Good Reason" means any termination by Morrison  other
          than within six months of an event constituting Good Reason).

     (c)  Morrison resigns during the thirteenth (13th) month following a
          Change  in Control of Quaker, as that term (or any similar  term) is
          defined under his Executive Separation Agreement ("ESA").

     (d)  Definitions:

          (i)   "Cause"  will exist if it is established by clear and convincing
                evidence that Morrison engaged in gross misconduct by committing
                a significant  violation of Quaker's Code Of  Ethics,  provided
                that,  if appropriate  under  the  circumstances  (taking  into
                account  the  nature  of  the offense), Quaker  has  called  the
                alleged  misconduct  to  Morrison' s  attention  and  allowed  a
                reasonable opportunity to cure it.  A determination of Cause  or
                gross  misconduct must be made by a two-thirds vote of the  full
                Board  (excluding Morrison), and must be communicated in writing
                to  Morrison by a Notice of Termination, which shall  include  a
                certification  or a copy of the resolution duly adopted  by  the
                Board by the required two-third vote.

          (ii)  "Good Reason" for Morrison to resign shall exist if any of
                the  following  events  occur without his  consent:  (A)  Quaker
                intentionally  fails  to  pay or provide required  compensation,
                after the omission has been called to Quaker's attention and it
                has  been  given a reasonable opportunity to cure the situation;
                or (B) Quaker significantly reduces Morrison's titles, position,
                duties and/or authority; or (C) Quaker notifies Morrison that it
                has  decided  to  terminate the automatic daily renewal  feature
                described  in  section 2; or (D) Quaker materially breaches  the
                terms of this Agreement, provided Morrison has called the breach
                to  Quaker's  attention and allowed a reasonable opportunity  to
                cure it.

          (iii) "Notice of Termination" shall mean a written notice  which
                (A)  indicates  the  type of termination  under  this  Agreement
                (e.g.,  for  Cause) and cites the applicable provision  of  this
                Agreement,  (B)  briefly describes the facts  and  circumstances
                claimed  to  provide a basis for the stated type of termination,
                if  applicable,  and (C) specifies the date of termination  from
                active service.

     (e)  Termination  because of Morrison's death or disability to  work  will
          not  require payment of the severance benefits described  in  section
          10, nor will termination for Cause or termination by Morrison Without
          Good Reason.

          (i)  For  purposes of this Agreement, Morrison will be deemed  to  be
               disabled from performing his duties upon the earlier of: (A) the
               end  of  a  six consecutive month period during which,  for  any
               reason, he has been unable to substantially perform each of  his
               usual  and  customary  duties as Chairman, President  and  Chief
               Executive  Officer;  or (B) the date when  it  becomes  apparent
               that, for any reason, he will be unable to substantially perform
               each  of  his usual and customary duties as Chairman,  President
               and  Chief  Executive  Officer for a  period  of  at  least  six
               consecutive  months,  provided, in the case  of  a  physical  or
               mental  injury or disease, his disability must be determined  in
               writing  by  a  reputable  physician or  psychologist,  selected
               jointly   by   the   Board  and  Morrison   (or   his   personal
               representative).  If any question arises as to whether  Morrison
               is  physically or mentally disabled, upon written request by the
               Board, Morrison shall promptly submit to a reasonable medical or
               psychological  examination for the purpose  of  determining  the
               existence,  nature and extent of such disability.  Quaker  shall
               promptly give Morrison written notice of any determination  that
               Morrison  is  disabled from working and of any decision  by  the
               Board  to  terminate his employment by reason thereof.   In  the
               event  of disability, until the date of termination from  active
               service,  the  base salary payable to Morrison under  section  3
               hereof  shall  be  reduced dollar-for-dollar by  the  amount  of
               disability  benefits  paid to Morrison in  accordance  with  any
               disability plan, policy or program of Quaker.

     (f)  Within thirty (30) days following Morrison's termination  from
          active  service,  regardless of the reason  for  termination,  Quaker
          shall  pay  him an amount equal to five (5) days of pay at  his  then
          current salary rate.

10.  Severance  Benefits: If Morrison qualifies for severance  benefits  under
section 9, then the following terms and conditions shall apply:

     (a)  Quaker shall pay Morrison all Accrued Obligations in a lump sum
          in  cash  within thirty (30) days following his last  day  of  active
          service;   provided,  however,  that  any  portion  of  the   Accrued
          Obligations  which  consists  of  bonus,  deferred  compensation,  or
          incentive  compensation shall be determined and  paid  in  accordance
          with  the  terms  of  the  relevant plan  or  provision.   "Accrued
          Obligations" shall mean, as of Morrison's last day of active service,
          the sum of:  (i) his base salary under section 3 through the date  of
          termination from active service, to the extent not already paid; (ii)
          the   amount   of   any   bonus,  incentive  compensation,   deferred
          compensation  and other cash compensation accrued by Morrison  as  of
          his  last day of active service, to the extent not already paid;  and
          (iii)  any  vacation  pay,  expense  reimbursements  and  other  cash
          entitlements  accrued  by  Morrison as of  his  last  day  of  active
          service,  to  the  extent not already paid.   For  purposes  of  this
          section,  amounts shall be deemed to accrue ratably over  the  period
          during which they are earned, but no discretionary compensation shall
          be  deemed earned or accrued until it is specifically approved by the
          Board in accordance with the applicable plan, program or policy.
     
     (b)  Within  thirty (30) days after Morrison's last day of active service,
          Quaker shall pay him a lump sum equal to the amount that results when
          the  fraction  described in subsection (i) below is multiplied  times
          the sum described in subsection (ii) below (i.e., full payment of the
          salary and bonus that would have been due during the remainder of the
          term of this Agreement):

          (i)  A  fraction,  the  numerator of which  is  the  number  of  days
               remaining from Morrison's last day of paid active service  until
               the  last day of the term of this Agreement, and the denominator
               of which is 365;

          (ii) The sum  of his: (A) final annual salary and (B)  then-current
               annual  performance bonus target or, if greater, his most recent
               annual bonus payment.

          However,  the payment to Morrison under this paragraph (b)  shall  be
          conditioned upon his compliance with Quaker policy (as in  effect  on
          the Effective Date or on his last day of active service, whichever is
          more   favorable  to  Morrison)  regarding  all  salaried   employees
          executing   a  waiver  and  release  prior  to  receiving   severance
          compensation.

     (c)  Within  thirty (30) days after Morrison's last day of active service,
          Quaker  shall  pay him a lump sum that represents a pro-rated  annual
          bonus  for  the year of termination.  This amount shall be calculated
          by   taking  his  target  bonus  for  the  year  of  termination  and
          multiplying it times a fraction (i) whose numerator is the number  of
          days elapsed in the current calendar year from January 1 of that year
          through  his  final day of active service, and (ii) whose denominator
          is  365 (e.g., if his last day of active service was February 5, then
          this fraction would be .10, calculated as follows: 36 days elapsed in
          year divided by 365 days).

     (d)  Following  Morrison's last day of active service and continuing
          through  the  last  day of the term of this Agreement,  Quaker  shall
          treat  him as employed on inactive service and, thus, shall  continue
          to  credit  him  with  service time and shall  provide  him  and  his
          dependents   with   all  welfare  benefits  that  are   provided   to
          participants in the Quaker Officers Severance Program (the "Program")
          during their inactive service period, as determined by the Program
          provisions in effect on the Effective Date or his final day of active
          service,  whichever produces greater benefits.  Thereafter,  Morrison
          will  be treated as a retired senior officer for purposes of benefits
          Quaker provides to such retirees.

     (e)  All  options and restricted stock (including both shares  and  units)
          that  were  granted before the date of termination but have  not  yet
          vested  shall  immediately vest upon Morrison's final day  of  active
          service.  All such options, and also ones that previously vested  but
          have  not  yet been exercised, shall remain exercisable in accordance
          with  the  LTIP's  terms for retirees (currently  5  years  following
          retirement,  or  until  expiration of  the  underlying  option  term,
          whichever is sooner).

Quaker  may at any time discharge Morrison from active service without  advance
notice,  by providing a Notice of Termination; nothing in this Agreement  shall
be  construed as requiring Quaker to allow him to continue actively  performing
the  duties of Chairman, President or CEO.  Regardless of the reason  for  such
termination or whether it constitutes a breach by Quaker, Morrison's  exclusive
remedy  shall be the severance benefits described in subsections 10(a) - 10(e);
he  shall  not  be  entitled to reinstatement, nor to  any  other  damages  for
wrongful termination; nor, after his termination from active service, shall  he
be  entitled  to  any other salary, benefits or other compensation  under  this
Agreement.   Further,  he shall not be entitled to participate  in  or  recover
under  any  other  severance plan, including without  limitation  the  Program.
Notwithstanding  anything to the contrary in the preceding sentences,  Morrison
will  receive  an ESA, which applies to Change in Control situations,  and  any
severance  benefits  under his ESA shall be in addition to  severance  benefits
under this Agreement.

11.  Obligations Of Quaker Upon Termination By Death, Disability, Discharge For
Cause,  or  Resignation  Without  Good Reason:  In  the  event  this  Agreement
terminates  due  to the death or disability of Morrison, or due to  termination
for Cause or resignation or retirement Without Good Reason, Quaker shall pay to
Morrison all Accrued Obligations in a lump sum in cash within thirty (30)  days
after  his  last day of active service; provided, however, that any portion  of
the  Accrued  Obligations  which consists of bonus, deferred  compensation,  or
incentive  compensation  shall be determined and paid in  accordance  with  the
terms  of the relevant plan or provision.  Nothing in this section shall  limit
or  otherwise  adversely affect any rights Morrison may have  under  applicable
law,  under  any  other  agreement with Quaker, or under  any  compensation  or
benefit plan or policy of Quaker.

12.  Gross-Up Payment for Golden Parachute Taxes: If it is determined that any
payment Quaker makes to or for the benefit of Morrison, under this Agreement or
otherwise,  is subject to the federal excise taxes imposed on golden  parachute
payments,  then regardless of whether Morrison has declared his ESA  effective,
Quaker will make an additional payment to him (a "gross-up" payment) calculated
in  accordance with the relevant terms of his ESA (presently Section 8  of  the
ESA), as determined by the initial terms of the ESA or by the terms of the  ESA
as  in  effect  on  the  date  of the payment in question,  whichever  is  more
favorable to Morrison.

13.  No Duty To Mitigate: With respect to the severance benefits provided under
section 10 of this Agreement, Morrison shall not have any duty to mitigate  his
income  loss after a termination by finding alternative employment,  nor  shall
amounts he earns from other employment be offset against those benefits.   This
provision  has no effect on Morrison's duty to mitigate, if any, in  connection
with claims that may arise under anything other than this Agreement.

14.  Termination By Executive: Executive shall have no personal liability  for
damages to Quaker for voluntarily terminating his employment at any time,  with
or  Without  Good Reason, so long as he gives at least thirty (30)  days  prior
written  notice;  provided,  depending  on  the  reasons  for  termination  and
subsequent events, he may be subject to the repayment requirement set forth  in
subsection 2(b).

15.  Non-Competition: If Morrison's employment with Quaker is  terminated  for
any  reason that entitles him to receive severance benefits pursuant to section
9  of this Agreement, then for a period of two years immediately following  his
last  day  of  active  service, he shall abide by the following  covenants  and
restrictions:

     (a)  Non-competition:  He  shall not Participate in the  management  of  a
          business  entity that deals in Covered Products, unless  that  entity
          is  merely a retailer or consumer of Covered Products, who  does  not
          compete against Quaker in any way.

     (b)  Raiding Employees:  He shall not directly or indirectly  solicit  or
          encourage  any Existing Quaker Employee to leave Quaker or to  accept
          any position with any other company.

     (c)  Non-disclosure:  He  shall  not  use  or  disclose  to   anyone   any
          Confidential Information regarding Quaker.

     (d)  Definitions: The following definitions shall apply to the  italicized
          terms used in subsections 15(a) - 15(c) above:

          (i)  "Covered  Products" mean any product which  falls  into  one  or
               more  of  the  following  categories,  so  long  as  Quaker   is
               producing,  marketing, distributing, selling or  licensing  such
               product  anywhere  in  the world:  sports drinks  and  beverages
               marketed   as   thirst  quenchers;  hot  cereals;   ready-to-eat
               cereals;  grain-based  snacks other  than  potato  chips;  value
               added  pasta  products;  dry  pasta products;  value-added  rice
               products;  pancake  mixes;  pancake  syrup;  and  items   Quaker
               produces for the food service market.

          (ii) "Participate"  shall  be  construed  broadly  to  include,
               without  limitation: (A) holding a position  in  which  Morrison
               directly  manages such a business entity; (B) holding a position
               in which anyone else who directly manages such a business entity
               is in Morrison's reporting chain or chain-of command, regardless
               of  the  number of reporting levels between them; (C)  providing
               input, advice, guidance, or suggestions regarding the management
               of  such  a business entity to anyone responsible therefor;  (D)
               providing  a testimonial on behalf of such an operation  or  the
               product  it  produces; or (E) doing anything  else  which  falls
               within  a  common sense definition of the term "participate"  as
               used in the present context.

          (iii)"Existing  Quaker Employee" means someone: (A) who  became
               employed  by Quaker before Morrison's active service terminates;
               and  (B) who is still employed by Quaker as of the date when the
               facilitating act or solicitation takes place; and (C) who  holds
               a  manager, director or officer level position at Quaker (or  an
               equivalent  position  based  on job duties  and/or  Hay  points,
               regardless of the employee's title).

          (iv) "Confidential Information" shall be construed as broadly as
               Illinois   law   permits  and  shall  include   all   non-public
               information  Morrison acquires by virtue of his  positions  with
               Quaker  which  might  be of any value to a competitor  or  which
               might  cause  any  economic loss (directly or  via  loss  of  an
               opportunity)  or  substantial embarrassment  to  Quaker  or  its
               customers, distributors or suppliers if disclosed.  Examples  of
               such  confidential information include, without limitation, non-
               public  information about Quaker's strategic or marketing plans;
               its   customers,  suppliers,  and  distributors;  its  potential
               acquisition targets; its business operations and structure;  its
               product lines, formulas and pricing; its processes, machines and
               inventions; its research and know-how; or its financial data.

     (e)  Remedies: In the event of a breach or threatened breach of  any
          term  of  subsections  15(a) - l5(d), Quaker  shall  be  entitled  to
          injunctive relief and/or damages.  The parties agree that  breach  of
          these  provisions would cause irreparable injury to Quaker for  which
          there would be no adequate remedy at law, due among other reasons  to
          the inherent difficulty of determining the precise causation for loss
          of  customers/consumers or measuring the exact impact of  losing  key
          employees or having Confidential Information disclosed.

     (f)  Recitals: Morrison acknowledges that by virtue of the positions
          he  will  hold,  he will acquire Confidential Information,  including
          without  limitation  knowledge of operational plans,  strategic  long
          range  plans, new product development, marketing plans, sales  plans,
          and distribution plans.  Morrison also acknowledges that by virtue of
          his  positions,  he  will learn which Existing Quaker  Employees  are
          critical  to  Quaker's  success  and will  develop  relationships  he
          otherwise would not have had with such employees.


16.  Choice Of Law And Forum:

     (a)  This Agreement shall be governed by and construed in accordance
          with  the  laws  of  Illinois,  without  regard  to  choice  of law
          principles.

     (b)  In any litigation over this Agreement, both parties consent to
          submit  to the personal jurisdiction of any court, state or  federal,
          in  the  State  of Illinois.  Such courts in Illinois  shall  be  the
          exclusive jurisdiction for any litigation over this Agreement  or  an
          alleged breach thereof.

17.  Attorney Fees And Other Expenses:

     (a)  Quaker  will  pay  all reasonable legal, accounting  and  other
          professional   fees  and  related  expenses  Morrison   incurred in
          connection with the negotiation and preparation of this Agreement.

     (b)  If  Morrison  becomes involved in litigation with his  previous
          employer regarding the termination of his previous employment and he
          prevails in that litigation, Quaker will reimburse him for reasonable
          attorney   fees  and  expenses  incurred  in  connection  with   such
          litigation,  but only to the extent that his former employer  is  not
          ordered or required to reimburse him for such expenses.

     (c)  If Morrison and Quaker become involved in litigation regarding
          the terms of his employment with Quaker or the termination  thereof,
          the party which prevails shall be entitled to reimbursement  of  all
          reasonable  litigation costs and expenses, including  attorney  fees.
          If  each  party prevails on one or more litigated issues,  the  court
          shall  exercise its equitable judgment to determine which, if either,
          should be considered the prevailing party and the percentage of  that
          party's expenses which should be reimbursed, taking into account such
          factors  as  the  significance of the issue(s) on  which  each  party
          prevailed,  the  reasonableness  of  each  party's  position(s),  and
          ability to pay.

18.  Indemnification: To the fullest extent permitted by law and Quaker's  by-
laws,  Quaker shall indemnify Morrison (including the advancement of  expenses)
for  any  judgments, fines, amounts paid in settlement and reasonable expenses,
including attorneys' fees, incurred by Morrison in connection with the  defense
of any lawsuit or other claim to which he is made a party by reason of being an
officer, director or employee of Quaker or any of its subsidiaries.

19.  Binding  Effect:  This Agreement shall be binding on  and  inure  to  the
benefit  of  the  heirs and representatives of Morrison and the successors  and
assigns  of  Quaker.   Quaker shall require any successor  (whether  direct  or
indirect,  by  purchase, merger, reorganization, consolidation, acquisition  of
property or stock, liquidation or otherwise) to all or a substantial portion of
its assets to assume and agree to perform this Agreement in the same manner and
to  the  same  extent that Quaker would be required to perform it  if  no  such
succession  had taken place; provided, Morrison shall have the same obligations
to the successor as he would have had to Quaker.  Regardless of whether such an
agreement  is  executed, this Agreement shall be binding on  any  successor  of
Quaker  in  accordance with the operation of law, and such successor  shall  be
deemed "Quaker" for all purposes under this Agreement.

20.  Notices: All notices, requests, demands and other communications hereunder
shall  be  in  writing  and  shall be deemed to have been  given  if  delivered
anywhere  by  hand  to  the  applicable party, or if  delivered  by  recognized
commercial  delivery service or if mailed within the continental United  States
by  first  class  certified  mail, return receipt requested,  postage  prepaid,
addressed as follows:

     (a)  If to the Board or Quaker, addressed to:

               The Quaker Oats Company
               321 North Clark Street
               Chicago, Illinois 60610
               Attention- General Counsel

          with a copy to:
          
               Martin Harris, Esq.
               Connelly Sheehan Moran
               150 South Wacker Drive - Suite 1600
               Chicago, Illinois 60606

     (b)  If to Morrison, addressed to:

               Robert S. Morrison
               600 East Westminster
               Lake Forest, Illinois 60045

          with a copy to:
          
               Robert J. Stucker, Esq.
               Vedder Price
               222 North LaSalle Street - Suite 2600
               Chicago, Illinois 60601

Such addresses may be changed by written notice sent to the other party at  the
last  recorded address of that party.  Failure to send a copy to the applicable
attorney  shall  not render a Notice ineffective, so long  as  it  is  actually
received by Quaker or Morrison, as applicable.

21.  Scope of Agreement:

     (a)  This  Agreement supersedes any other document or oral agreement  that
          conflicts with it regarding any of the matters set forth herein,  and
          completely  supersedes the Summary Of Principal Terms  Of  Employment
          Agreement  between the parties (which was signed on or about  October
          22,  1997).   However,  it is not intended to pre-empt  or  supersede
          other  documents, including plan documents, that provide  additional,
          non-conflicting rules or terms.  Without limitation, nothing in  this
          Agreement  shall eliminate or reduce Morrison's obligation to  comply
          with the Code Of Ethics, to the extent that certain of its provisions
          (such  as  rules  regarding  disclosure of confidential  information)
          remain applicable to employees after termination.

     (b)  No  promises  or  inducements have been made other  than  those
          reflected  herein.   This Agreement cannot be  amended  except by a
          written  agreement  signed by the parties, and  only  the  Board  has
          authority to authorize such an amendment on behalf of Quaker.

22.  Severability: Each term of this Agreement is deemed severable, in whole or
in  part,  and  if  any provision of this Agreement or its application  in  any
circumstance  is  found  to be unlawful or invalid,  the  remaining  terms  and
provisions shall remain in full force and effect.  In addition, a court may re-
write  the invalid provision(s) so as to be consistent with applicable law  and
still, to the extent possible, achieve the intended effect of this Agreement.

23.  Execution In Counterparts: This Agreement may be executed by the  parties
hereto in two (2) or more counterparts, each of which shall be deemed to be  an
original,  but  all  such  counterparts  shall  constitute  one  and  the  same
instrument, and all signatures need not appear on any one counterpart.


                                   The Quaker Oats Company
                                   
                                   
                                   
                                  /s/Douglas J. Ralston 
                                   
Date:      1/13         , 1998    By an authorized signing officer
                                   
                                   
                                   
                                  /s/Robert S. Morrison 
                                   
Date:      1/12         , 1998    Robert S. Morrison




Exhibit 10(f)(3)

                        EXECUTIVE SEPARATION AGREEMENT

          THIS  AGREEMENT is made between The Quaker Oats Company, a New Jersey
corporation  (the  "Company"), and Robert S. Morrison (the "Executive"),  dated
this 13th day of January, 1998.

                               WITNESSETH THAT:

          WHEREAS, the Company  wishes to attract and  retain  well-qualified
executive  personnel and to assure both itself and the Executive of  continuity
of management in the event of any actual or threatened change in control of the
Company;

          NOW, THEREFORE, it is hereby agreed by and between  the  parties  as
follows:

1.   Operation of Agreement.   The "effective date of this Agreement" shall  be
     the  date on which the Executive declares it effective, by notice  to  the
     Company  in  writing, but only if a change in control of the  Company  (as
     defined in Section 2) has occurred on or before the date of the notice.

2.   Change  in Control.   A "change in control of the Company" shall be deemed
     to have occurred if:

     a.  any  "Person,"  which  shall mean a "person" as such  term is used
         in Sections  13(d)  and 14(d) of the Securities Exchange Act of 1934,
         as amended  (the  "Exchange Act") (other than the Company, any trustee
         or other  fiduciary  holding securities under an employee benefit plan 
         of the  Company,  or  any  company owned, directly or  indirectly, by 
         the stockholders  of  the Company in substantially the same
         proportions  as their  ownership of stock of the Company), is or
         becomes the "beneficial owner"  (as  defined in Rule 13d-3 under the
         Exchange Act), directly  or indirectly,  of securities of the Company 
         representing 30%  or  more  of the  combined  voting  power of the 
         Company's  then  outstanding  voting securities; provided, however, 
         that this paragraph (a) shall  not  apply to  any  Person  who  
         becomes such a beneficial owner  of  such  Company securities
         pursuant to an agreement with the Company  approved  by  the Company's
         Board  of Directors (the "Board"), entered into  before  such Person
         has  become  such  a  beneficial  owner  of  Company  securities
         representing  5% or more of the combined voting power of the 
         Company's then outstanding voting securities; or
     
     b.  during  any  period  of 24 consecutive months (not  including  any
         period prior to October 22, 1997), individuals, who at the beginning  
         of such  period  constitute the Board, and any new director (other  
         than  a director  designated by a Person who has entered into an 
         agreement  with the  Company to effect a transaction described in 
         paragraph a.,  c.  (2) or  d. of this Section) whose election by the 
         Board, or whose nomination for election by the Company's stockholders,
         was approved by a  vote  of at  least two-thirds (2/3) of the directors
         before the beginning of  the period  cease for any reason to constitute
         at least a majority  thereof; or
     
     c.  the  stockholders of the Company approve (1) a  plan  of  complete
         liquidation  of  the  Company  or (2) the sale  or  disposition  by
         the Company  of all or substantially all of the Company's assets unless
         the acquirer of the assets or its directors shall meet the conditions
         for  a merger  or  consolidation in subparagraphs d. (1)  or  d.  (2)
         of  this Section; or
     
     d.  the  stockholders of the Company approve a merger or consolidation
         of the Company with any other company other than:
     
         (1) such  a  merger or consolidation which would result in the  voting
         securities of the Company  outstanding  immediately  prior thereto
         continuing to represent (either by remaining outstanding  or by being
         converted into voting securities of the surviving entity) more than 70%
         of the combined voting power of the Company's  or  such  surviving
         entity's outstanding voting securities immediately after such merger or
         consolidation; or
          
         (2) such a merger or consolidation which would result in the directors
         of the Company who were directors immediately prior thereto continuing
         to constitute at least 50% of the directors of the surviving entity 
         immediately after such merger or consolidation.
          
         In this paragraph d., "surviving entity" shall mean only an entity  
         in which  all of the Company's stockholders immediately before such  
         merger or consolidation  become stockholders by the terms of  such  
         merger  or consolidation,  and  the  phrase "directors  of  the  
         Company  who  were directors immediately prior thereto" shall include 
         only individuals  who were  directors  of the Company at the beginning 
         of the  24  consecutive month period preceding the date of such merger
         or consolidation, or  who were  new directors (other than any director
         designated by a Person  who has  entered  into an agreement with the
         Company to effect a transaction described  in  paragraph a., c.
         (2), d. (1) or d. (2) of  this  Section) whose  election  by the 
         Board, or whose nomination for election  by  the Company's 
         stockholders, was approved by a vote of at  least  two-thirds (2/3) 
         of the directors before the beginning of such period.
          
3.   Employment  Period.   The Company hereby agrees to continue the  Executive
     in  its employ, and the Executive hereby agrees to remain in the employ of
     the  Company,  for  the period commencing on the effective  date  of  this
     Agreement  and ending on the earlier to occur of the third anniversary  of
     such effective date or the 65th birthday of the Executive (the "employment
     period"), to exercise such authorities and powers, and perform such duties
     and  functions, as are commensurate with the authorities and powers  being
     exercised,  and  duties and functions being performed,  by  the  Executive
     immediately prior to the effective date of this Agreement, which  services
     shall  be  performed  at  the current location  where  the  Executive  was
     employed immediately prior to the effective date of this Agreement  or  at
     such other location within a 30-mile radius of such current location.  The
     Executive  shall  not  be  required to accept  any  other  location.   The
     Executive  agrees  that during the employment period he shall  devote  his
     full business time exclusively to his executive duties as described herein
     and perform such duties faithfully and efficiently.

4.   Compensation, Compensation Plans, Benefit Plans, Perquisites.   During the
     employment  period and prior to termination (as defined in Section  5)  of
     the Executive, the Executive shall be compensated as follows:

     a. He  shall  receive  an annual salary which is not less than his
        annual  salary immediately  prior  to  the  effective  date  of this
        Agreement, with the opportunity for increases, from time to time
        thereafter,  which are in accordance  with  the  Company's  regular
        practices.
     
     b. He  shall be eligible to participate on a reasonable basis in bonus,
        stock option, restricted stock and other incentive compensation plans,
        which shall provide benefits comparable to those to which he was
        provided immediately prior to the effective date of this Agreement.
     
     c. He shall  be  eligible  to participate on a reasonable  basis  in
        tax-qualified employee benefit plans (including but not limited to
        pension, profit  sharing  and employee stock ownership plans), and
        supplemental non-qualified  employee  benefit plans  relating
        thereto,  which  shall provide   benefits  comparable  to  those
        to  which  he  was   provided immediately prior to the effective 
        date of this Agreement.
         
     d. He  shall  be  entitled  to  receive  employee  welfare  benefits
        (currently  elected  medical, dental and life  insurance benefits) and
        perquisites  which  are  comparable to those to which he was provided
        immediately prior to the effective date of this Agreement.

5.   Termination.   "Termination" shall mean either  (a)  termination  by  the
     Company of the employment of the Executive with the Company for any reason
     other  than  death,  physical or mental incapacity, or cause  (as  defined
     below);  (b) resignation of the Executive, which, notwithstanding anything
     else  herein to the contrary, may be declared by the executive during  the
     30-day  period  following the first anniversary of the effective  date  of
     this Agreement; or (c) resignation of the Executive upon the occurrence of
     any of the following events:

     (1)  a  significant  change  in the nature or  scope  of  the  Executive's
     authorities, powers, functions, or duties from those described in  Section
     3;
     
     (2) a reduction in total compensation from that provided in Section 4;
     
     (3) the breach by the Company of any other provision of this Agreement; or
     
     (4) a reasonable determination by the Executive that, as a result  of a
         change  in control of the Company his position is significantly
         affected so  that he is unable to exercise the authorities, powers,
         functions or duties attached to his position as described in Section 3.
     
     "Cause"  means  gross misconduct or willful and material  breach  of  this
     Agreement by the Executive.  No act, or failure to act, on the Executive's
     part shall be deemed "willful" unless done, or omitted to be done, by  the
     Executive not in good faith and without reasonable belief that the  action
     or omission was in the best interest of the Company.

6.   Confidentiality.    The  Executive  agrees  that  during  and  after   the
     employment  period, he will not divulge or appropriate to his own  use  or
     the  use  of  others any secret or confidential information  or  knowledge
     pertaining  to  the  business of the Company, or any of its  subsidiaries,
     obtained during his employment by the Company or any of its subsidiaries.

7.   Severance and Benefit Payments.

     a. In the event of termination of the Executive during the employment
        period, the Company shall pay the Executive a lump-sum  severance
        allowance equal to salary and bonus payments for the following  24
        calendar months.  The initial salary rate shall not be less than his
        annual salary immediately prior to termination, or if greater, not less
        than  his  annual salary immediately prior to the change in control of
        the  Company; such salary shall be increased every March 1, thereafter,
        according to the  then  current Hewitt Associate's projection for
        movement in executive base salaries.  The initial bonus  amount shall
        not  be less than the annual  equivalent  of the incentive bonus
        calculated  under Section 4(a)(1) of the Salaried Employees Compensation
        and  Benefits Protection  Plan; such bonus amount  shall be increased
        every  January  1, thereafter, according to the then current Hewitt
        Associates' projection for movement in executive total cash
        compensation.   The lump-sum severance allowance shall not be adjusted
        on a present value basis.
     
     b. In the event of termination of the Executive during the employment
        period, the Company shall also pay the Executive a lump-sum benefit
        payment in an amount equivalent to (1) the benefits he would have
        accrued or been allocated under any tax-qualified employee benefit plan
        (including  but  not  limited to pension, profit  sharing  and  employee
        stock  ownership plans) and any non-qualified supplemental benefit  plan
        relating  thereto, maintained by the Company as if he  had  remained  in
        the  employ of the Company for 24 calendar months after his termination,
        which  benefits will be paid in addition to the benefits provided  under
        such   plans  and  (2)  employee  welfare  benefits  (currently  elected
        coverage  under  the  medical, dental and life  insurance  programs)  to
        which  he  would  have  been entitled under all  such  employee  benefit
        plans,  programs or arrangements maintained by the Company as if he  had
        remained  in the employ of the company for 24 calendar months after  his
        termination.   Such  a  benefit payment shall  be  adjusted  to  include
        expected   increases  to  the  Executive's  salary,  bonus   and   other
        compensation  as  specified in paragraph a. of this  Section  having  an
        effect  on such benefits for such period.  The lump-sum benefit  payment
        shall  not  be  adjusted on a present value basis (except  for  benefits
        accrued in a defined benefit pension plan).
     
     c. The  amount  of  the  severance  allowance  and  benefit  payment
        described in this Section shall be determined and such payment shall be
        made as soon as it is reasonably practicable.
     
     d. The  severance  allowance  and  benefit  payment  to  be  provided
        pursuant  to  this Section 7 shall be in addition to, and shall not be
        reduced   by,  any  other  amounts  or  benefits  provided  by  separate
        agreement  with the Executive, or plan or arrangement of the Company  or
        its  subsidiaries, unless specifically stipulated in an agreement  which
        constitutes an amendment to this Agreement as provided in Section 14.

8.   Make-Whole  Payments.    If any amount payable to  the  Executive  by  the
     Company  or  any  subsidiary  or affiliate  thereof,  whether  under  this
     Agreement or otherwise (a "Payment"), is subject to any tax under  section
     4999  of  the Internal Revenue Code of 1986, as amended, (the "Code"),  or
     any  similar federal or state law (an "Excise Tax"), the Company shall pay
     to  the  Executive an additional amount (the "Make Whole-Amount")which  is
     equal  to (I) the amount of the Excise Tax, plus (II) the aggregate amount
     of  any  interest,  penalties, fines or additions to  any  tax  which  are
     imposed  in connection with the imposition of such Excise Tax, plus  (III)
     all  income,  excise and other applicable taxes imposed on  the  Executive
     under  the  laws  of  any Federal, state, or local  government  or  taxing
     authority  by reason of the payments required under clause (I) and  clause
     (II) and this clause (III).

     a. For  purposes of determining the Make-Whole Amount, the  Executive
        shall  be  deemed  to be taxed at the highest marginal  rate  under  all
        applicable  local, state, federal and foreign income tax  laws  for  the
        year  in  which  the  Make-Whole Amount is paid.  The Make-Whole  Amount
        payable  with  respect to an Excise Tax shall be  paid  by  the  Company
        coincident  with  the  Payment with respect to  which  such  Excise  Tax
        relates.
     
     b. All  calculations under this Section 8 shall be made initially  by
        the  Company and the Company shall provide prompt written notice thereof
        to  the  Executive  to  timely file all applicable  tax  returns.   Upon
        request  of the Executive, the Company shall provide the Executive  with
        sufficient tax and compensation data to enable the Executive or his  tax
        advisor   to   independently   make  the   calculations   described   in
        subparagraph a. above and the Company shall reimburse the Executive  for
        reasonable fees and expenses incurred for any such verification.
     
     c. If the Executive gives written notice to the Company of any
        objection to the results of the Company's calculations within 60 days
        of the Executive's receipt of written notice thereof, the dispute shall
        be  referred for determination to tax counsel selected by the
        independent auditors of the Company ("Tax Counsel").  The Company shall
        pay all fees and expenses of such Tax Counsel.   Pending such
        determination by Tax Counsel, the Company shall pay the  Executive the
        Make-Whole Amount as determined by it in good faith.  The Company shall
        pay the Executive any additional amount determined by Tax Counsel to be
        due  under this Section 8 (together with interest thereon at a rate
        equal to 120% of the Federal short-term rate determined under section
        1274(d) of the Code) promptly after such determination.
     
     d. The determination by Tax Counsel shall be conclusive and  binding
        upon all parties  unless the Internal Revenue Service, a court of
        competent jurisdiction, or such other duly empowered governmental body
        or agency (a "Tax Authority") determines that the  Executive owes a
        greater or lesser amount of Excise Tax with respect to any Payment than
        the amount determine by Tax Counsel.

     e. If a Tax Authority makes a claim against the Executive which, if
        successful, would require the Company to make a payment under this
        Section 8, the Executive agrees to contest the claim on request of the
        Company subject to the following conditions:

        (1)  The Executive shall notify the Company of any such claim within 10
             days of becoming aware thereof.  In the event that the Company
             desires the claim to be contested, it shall promptly (but in no 
             event more than 30 days after the notice from the Executive or such
             shorter time as the Tax Authority may specify for responding to
             such  claim) request the Executive to contest the claim.  The 
             Executive shall not make  any payment of any tax which is the 
             subject of the claim before the  Executive  has  given  the notice 
             or during  the  30-day  period thereafter  unless  the Executive 
             receives written instructions from the Company to make such payment
             together with an advance of funds sufficient  to  make the 
             requested payment plus any  amounts  payable under  this  Section 
             8 determined as if such advance were  an  Excise Tax, in which 
             case the Executive will act promptly in accordance with such 
             instructions.

        (2)  If the Company so requests, the Executive will contest the claim by
             either  paying  the  tax  claimed and  suing  for  a  refund in  
             the appropriate  court or contesting the claim in the United
             States  Tax Court  or  other  appropriate  court, as  directed by
             the  Company; provided,  however, that any request by the Company 
             for the Executive to pay the tax shall be accompanied by an advance
             from the Company to the Executive of funds sufficient to make the
             requested payment plus any amounts payable under this Section 8
             determined as if such advance were an Excise Tax.   If directed
             by the Company in writing the Executive will take all action
             necessary to compromise or settle the  claim, but in no event will 
             the Executive compromise or settle the  claim  or cease to contest
             claim without the written consent  of the  Company; provided, 
             however, that the Executive may take any such action  if  the 
             Executive waives in writing his right  to  a  payment under this 
             Section 8 for any amounts payable in connection with  such claim.
             The  Executive agrees to cooperate in good  faith  with  the 
             Company  in  contesting the claim and to comply with  any  
             reasonable request  from  the  Company  concerning the  contest of
             the  claim, including the pursuit of administrative remedies, the
             appropriate forum for any judicial  proceedings,  and  the  legal  
             basis  for contesting the claim.  Upon request of the Company,
             the  Executive shall take appropriate appeals of any judgment or 
             decision that would require the Company to make a payment under 
             this Section 8.  Provided that  the  Executive  is in compliance 
             with the  provisions  of  this section,  the Company shall be 
             liable for and indemnify the Executive against  any loss in 
             connection with, and all costs  and  expenses, including  
             attorney's fees, which may be incurred  as  a  result  of,
             contesting the claim, and shall provide the Executive within 30
             days after each written request therefor by the Executive cash 
             advances or reimbursement  for all such costs and expenses 
             actually  incurred  or reasonably  expected to be incurred by 
             the Executive as a  result  of contesting the claim.

     f. Should a Tax Authority finally determine that an additional Excise Tax
        is owed, then the Company shall pay an additional Make-Up Amount to the
        Executive in a manner consistent with this Section 8 with  respect to
        any  additional Excise Tax and any assessed interest, fines,  or
        penalties.   If any Excise Tax as calculated by the Company or Tax
        Counsel,  as the case may be, is finally determined by a Tax  Authority
        to  exceed the amount required to be paid under applicable law, then the
        Executive shall repay such excess to the Company, but  such  repayment
        shall be reduced by the amount of any taxes paid by the  Executive  on
        such excess which are not offset by the tax benefit attributable to the
        repayment.

9.   Mitigation and Set Off.   The Executive shall not be required to  mitigate
     the  amount of any payment provided for in this Agreement by seeking other
     employment  or otherwise.  The Company shall not be entitled  to  set  off
     against  the  amounts payable to the Executive under  this  Agreement  any
     amounts  owed to the Company by the Executive, any amounts earned  by  the
     Executive in other employment after termination of his employment with the
     Company,  or any amounts which might have been earned by the Executive  in
     other employment had he sought such other employment.

10.  Arbitration of All Disputes.   Any controversy or claim arising out of or
     relating  to this Agreement or the breach thereof, except with respect to
     Section  8,  shall  be settled by arbitration in the City  of  Chicago  in
     accordance  with  the laws of the State of Illinois by  three  arbitrators
     appointed by the parties.  If the parties cannot agree on the appointment,
     one arbitrator shall be appointed by the Company and one by the Executive,
     and  the  third shall be appointed by the first two arbitrators.   If  the
     first  two  arbitrators  cannot  agree  on  the  appointment  of  a  third
     arbitrator,  then  the third arbitrator shall be appointed  by  the  Chief
     Judge of the United States Court of Appeals for the Seventh Circuit.   The
     arbitration  shall  be  conducted in accordance  with  the  rules  of  the
     American Arbitration Association, except with respect to the selection  of
     arbitrators which shall be as provided in this Section 10.  Judgment  upon
     the  award rendered by the arbitrators may be entered in any court  having
     jurisdiction  thereof.   In  the  event that  it  shall  be  necessary  or
     desirable  for the Executive to retain legal counsel or incur other  costs
     and  expenses  in  connection with enforcement of his  rights  under  this
     Agreement,  Executive shall be entitled to recover from  the  Company  his
     reasonable  attorneys'  fees  and costs and expenses  in  connection  with
     enforcement  of  his rights (including the enforcement of any  arbitration
     award in court).  Payment shall be made to the Executive by the Company at
     the  time these attorneys' fees and costs and expenses are incurred by the
     Executive.  If, however, the arbitrators should later determine that under
     the  circumstances the Executive could have had no reasonable  expectation
     of prevailing on the merits at the time he initiated the arbitration based
     on the information then available to him, he shall repay any such payments
     to the Company in accordance with the order of the arbitrators.  Any award
     of  the  arbitrators shall include interest at a rate or rates  considered
     just under the circumstances by the arbitrators.

11.  Notices.    Any notices, requests,  demands,  and other communications
     provided  for by this Agreement shall be sufficient if in writing and if
     sent  by registered or certified mail to the Executive at the last address
     he  has  filed in writing with the Company or, in the case of the Company,
     at its principal executive offices.

12.  Non-Alienation.    The  Executive shall not  have  any  right  to  pledge,
     hypothecate,  anticipate  or in any way create a  lien  upon  any  amounts
     provided under this Agreement; and no benefits payable hereunder shall  be
     assignable  in anticipation of payment either by voluntary or  involuntary
     acts,  or by operation of law.  Nothing in this paragraph shall limit  the
     Executive's  rights  or powers which his executor or  administrator  would
     otherwise have.

13.  Governing  Law.   The Agreement shall be construed and enforced  according
     to  the Employee Retirement Income Security Act of 1974 ("ERISA"), and the
     laws  of  the State of Illinois, other than its laws respecting choice  of
     law, to the extent not pre-empted by ERISA.

14.  Amendment.   This Agreement may be amended or canceled by mutual agreement
     of  the parties in writing without the consent of any other person and, so
     long  as  the  Executive lives, no person, other than the parties  hereto,
     shall  have any rights under or interest in this Agreement or the  subject
     matter hereof.

15.  Term.    Unless  the  Executive has theretofore  declared  this  Agreement
     effective,  pursuant to Section 1 of this Agreement, this Agreement  shall
     terminate  prior to a change in control of the Company when the  Executive
     has  terminated  employment  or been placed on  inactive  service  by  the
     Company, or, if later, March 31, 2000.

16.  Successors  to  the Company.   Except as otherwise provided  herein,  this
     Agreement  shall be binding upon and inure to the benefit of  the  Company
     and any successor of the Company.

17.  Severability.    In  the  event  that any provision  or  portion  of  this
     Agreement  shall  be  determined to be invalid or  unenforceable  for  any
     reason,  the  remaining provisions of this Agreement shall  be  unaffected
     thereby and shall remain in full force and effect.

18.  Prior  Agreement.   Any prior Executive Separation Agreement  between  the
     Executive  and  the Company which has not yet terminated pursuant  to  its
     terms,  is  canceled by mutual consent of the Executive  and  the  Company
     pursuant to execution of this Agreement, effective as of the day and  year
     first above written.

          IN WITNESS WHEREOF, the Executive has hereunto set  his  hand and,
pursuant  to  the  authorization from its Board, the Company has  caused  these
presents to be executed in its name on its behalf, and its corporate seal to be
hereunto affixed and attested by its Assistant Secretary, all as of the day and
year first above written.


ATTEST:                          THE QUAKER OATS COMPANY

/s/Gerald A. Cassioppi           /s/Douglas J. Ralston
                                 
Assistant Secretary              Its Senior Vice President

                                 /s/Robert S. Morrison

                                 EXECUTIVE
                                 
                                 
                                 



Exhibit 10(j)(2)

                       QUAKER OFFICERS SEVERANCE PROGRAM
               (As Amended and Restated Effective July 9, 1997)


     1.   EFFECTIVE DATE AND PURPOSE.  The  Quaker  Officers  Severance Program
(the "Program") is established and maintained by The Quaker Oats Company 
("Quaker"), effective  July 9, 1997, and is an amendment and restatement of the
Program  as adopted  by  Quaker's Board of Directors (the "Board") on  March 8,
1989.   The purpose of the Program is to promote the interests of  Quaker,  its
divisions and subsidiaries  (the  "Company"), and its stockholders, both  by  
attracting  and retaining  Company employees through assurances of continued 
pay and  welfare benefits to cushion the hardship of being out of work if their
employment  with the Company is terminated in certain qualifying  circumstances
and by encouraging the separation to be amicable.

     2.   ADMINISTRATION.

     (a)  The Program shall be administered by the Severance Program Committee
(the "Committee"), which shall initially consist of Quaker's Senior Vice 
President-Human  Resources, Vice President-Human Resources Worldwide Beverages
and  Vice President-Human Resources Quaker Foods.  The Chief Executive Officer
of  Quaker shall have the authority to expand or reduce the number of Committee
members and to designate, remove or replace the Committee members.

     (b)  The   Committee   shall   have   the   sole  responsibility  for the
administration of the  Program  and  may adopt such rules and procedures as it 
deems necessary, desirable or appropriate.
                                                                       
     (c)  The Committee shall have such powers as may be necessary to discharge
its responsibility  to  administer the Program, including but not  limited  to
the following:

          (1)   To construe and interpret the Program, decide all questions of
          eligibility and determine the amount, manner and time of any 
          severance benefit hereunder.

          (2)   To prescribe procedures for employees to apply for Program 
          benefits, including written applications and forms, if any, and other
          requests for information.  If no procedures are prescribed, then the 
          Company or the Committee may, at their option, initiate consideration
          of a claim for severance benefits, or any terminated employee may 
          initiate a claim by providing notice, in writing to the designated 
          Committee members.  The Committee may reasonably rely upon all 
          information furnished to it in such applications, forms or notices.

          (3)   To receive from the Company such information as shall be 
          necessary for the proper administration of the Program.  The 
          Committee may reasonably rely upon all such information so furnished.

          (4)   To appoint individuals to assist in the administration of the 
          Program as the Committee deems necessary, including but not limited 
          to, Company employees, agents, attorneys and accountants.  The 
          Committee may reasonably rely upon all information and advice 
          furnished by such individuals.

          (5)   To receive, review and maintain, as it deems appropriate, 
          benefit payment and administrative expense reports.

          (6)   To issue directions to the Company concerning all benefits which
          are to be paid from the Company's general assets pursuant to the 
          Program provisions.

          (7)   To prepare and distribute to Company employees, information 
          describing the Program in such manner as the Committee determines to 
          be required or appropriate.

     (d)  The Committee shall have the broadest discretion permitted by law to
make all determinations and decisions as to the right of any employee to 
participate in  the Program and eligibility for and the amount or form of a 
benefit payable under  the Program.  The Committee's decision on any such 
matter shall be final and  binding.   A final determination, based upon review 
of an appeal  from  an initial denial, shall be made by persons designated as 
Committee members.   The Committee  may,  in  its discretion, delegate any 
other act  or  determination.  Such  delegation  may  be achieved by informal 
agreement  or  practice  and  no written document or vote is required.

     (e)  The Committee shall be indemnified by Quaker to the full extent
allowed by law.  This indemnity shall extend to all individuals appointed to 
assist in the administration of the Program, as described in subparagraph (c) 
(4) above. 

     3.   ELIGIBILITY.

     (a)  An officer (as defined below) is eligible for severance benefits
under the Program (determined in accordance with paragraph 4) if the officer's
employment  with  the  Company  is  terminated  under  any  of  the following 
conditions:

          (1)  If all of the following requirements in subparagraphs (I) through
          (IV) are satisfied:

                         (I)   The officer's employment with the Company is 
                         involuntarily terminated at any time; and

                         (II)  Following notice of the final date of active 
                         service, the officer continues to work for the Company 
                         until the officer's inactive service period begins; and

                         (III) Termination is not based on the Company's
                         reasonable belief or reasonable determination that any
                         of the following applies:

                              (A)   the officer died;

                              (B)   the officer is physically or mentally 
                              incapacitated from adequately performing the 
                              officer's job duties;

                              (C)   the officer voluntarily resigned, 
                              voluntarily retired, or is deemed to have 
                              constructively quit;

                              (D)   the officer committed gross misconduct, 
                              either actively or passively; or 
                              
                              (E)   the officer permanently ceased to be 
                              employed by the Company due to the sale, spin-off
                              or other disposition of a subsidiary, division, 
                              plant, facility, function, profit center or line 
                              of business as an ongoing entity; provided, 
                              termination due to such a transaction shall not
                              disqualify the officer from severance benefits if
                              neither the new owner or the Company offers the 
                              officer employment: (i) at no less than 100% of 
                              the officer's base salary immediately prior to 
                              such transaction; and (ii) at a location which 
                              does not require relocation by the officer beyond
                              the added commuting distance allowed by Internal 
                              Revenue Service Code Section 217 for excludable 
                              relocation expenses reimbursement.  In a situation
                              where Company employees are offered jobs by the 
                              new owner, but are then terminated soon after the
                              transaction, the Committee may consider all facts 
                              and circumstances it deems relevant, along with 
                              the purposes of the Program, in determining 
                              whether there was a failure to "offer" meaningful
                              employment; and 
                              
                         (IV)  Within the time period indicated by the Company
                         when it tenders a waiver and release form after the 
                         officer's termination, a general waiver is fully 
                         executed by the officer (or the officer's 
                         representative) and that in effect releases Quaker, 
                         its officers, directors, stockholders, employees, 
                         agents, assigns, subsidiaries, divisions, parent 
                         companies, affiliates, and successors from all claims 
                         that arise out of or relate in any way to the officer's
                         employment or termination of employment with the 
                         Company, including claims under anti-discrimination 
                         laws; except that claims for vested wages or vested
                         benefits shall not be waived.  However, if the Company
                         fails to tender a waiver and release form within 
                         fifteen (15) days after the Committee received a 
                         written request for such a form from the officer (or 
                         representative), then this requirement shall be deemed
                         satisfied even though no waiver is signed or in effect.
                         Nothing in this provision shall be construed as 
                         requiring an officer to sign a waiver and release; 
                         rather, when the waiver and release is tendered by the
                         Company, the officer shall be advised that he/she has 
                         two options: sign the waiver and receive severance 
                         benefits, or decline to sign the waiver and release and
                         thereby forego severance benefits.
                         
                         (V)   Notwithstanding anything to the contrary in 
                         subparagraphs 3(a)(1)(I) through (IV), if the Committee
                         determines that an officer meets all requirements of 
                         subparagraphs 3(a)(1)(I) through (III), but it is too 
                         early to ascertain whether the officer will satisfy 
                         subparagraph 3(a)(1)(IV) because the time for 
                         considering or revoking the waiver and release has not
                         yet expired, then for the sake of administrative 
                         convenience, the Committee may, in its sole discretion,
                         presume that the officer will satisfy subparagraph 
                         3(a)(1)(IV) and commence providing severance benefits;
                         provided, if the officer fails to execute the waiver 
                         and release by the required time, revokes it during the
                         prescribed period or otherwise indicates that he/she 
                         will not satisfy subparagraph 3(a)(1)(IV), then all 
                         payments of severance benefits must immediately cease,
                         but the Company shall not be entitled to reimbursement
                         for severance benefits already paid or provided.

          (2)   Notwithstanding anything in subparagraph (1) above to the
          contrary, within two years following a Change in Control of Quaker
          (as defined below), any termination of employment with the Company, 
          in lieu of the officer accepting continued employment with the Company
          which involves a significant change in the officer's terms and 
          conditions of employment (as defined below).  A "significant change 
          in the officer's terms and conditions or employment" shall be deemed 
          to have occurred when during such two year period:

                         (I)   the total of the officer's salary and incentive
                         bonus target is to be reduced, based upon the amounts 
                         equal to the officer's salary immediately prior to the
                         Change in Control of Quaker, and the most recent 
                         incentive bonus target communicated to the officer 
                         immediately prior to the Change in Control of Quaker;

                         (II)  the location of continued employment if beyond a
                         30-mile radius of the officer's location of employment
                         immediately prior to the Change in Control of Quaker;

                         (III) the officer is to be paid on an hourly basis;

                         (IV)  there is a significant change in the nature or 
                         scope of any of the authorities and powers, which the 
                         officer may exercise or is exercising, and duties and 
                         functions which the officer may perform or is 
                         performing immediately prior to the Change in Control 
                         of Quaker; or 

                         (V)   a reasonable determination by the officer that, 
                         as a result of the Change in Control of Quaker, the 
                         officer's position is significantly affected so that 
                         the officer is unable to exercise any authorities and 
                         powers, or perform any duties and functions described 
                         in subparagraph (IV) above.

          (3) "Change in Control of Quaker" shall be deemed to have occurred if:

                         (I)   any "Person," which shall mean a "person" as such
                         term is used in Sections 13(d) and 14(d) of the 
                         Securities Exchange Act of 1934, as amended (the 
                         "Exchange Act") (other than Quaker, any trustee or 
                         other fiduciary holding securities under an employee 
                         benefit plan of Quaker, or any company owned, directly
                         or indirectly, by the stockholders of Quaker in 
                         substantially the same proportions as their ownership 
                         of stock of Quaker), is or becomes the "beneficial 
                         owner" (as defined in Rule 13d-3 under the Exchange 
                         Act), directly or indirectly, of securities of Quaker 
                         representing 30% or more of the combined voting power 
                         of Quaker's then outstanding voting securities; 
                         provided, however, that this paragraph (a) shall not 
                         apply to any Person who becomes such a beneficial owner
                         of such Company securities pursuant to an agreement 
                         with the Company approved by the Board, entered into 
                         before such Person has become such a beneficial owner 
                         of Company securities representing 5% or more of the 
                         combined voting power of the Company's then outstanding
                         voting securities;

                         (II)  during any period of 24 consecutive months (not 
                         including any period prior to November 13, 1996), 
                         individuals, who at the beginning of such period 
                         constitute the Board, and any new director (other 
                         than a director designated by a Person who has entered
                         into an agreement with Quaker to effect a transaction
                         described in subparagraph (I), (III) (B) or (IV)) whose
                         election by the Board, or whose nomination for election
                         by Quaker's stockholder, was approved by a vote of at 
                         least two-thirds (2/3) of the directors before the 
                         beginning of the period cease for any reason to 
                         constitute at least a majority thereof;
                         
                         (III) the stockholders of Quaker approve (A) a plan of
                         complete liquidation of Quaker or (B) the sale or 
                         disposition by Quaker of all or substantially all of
                         Quaker's assets unless the acquirer of the assets or 
                         its directors shall meet the conditions for a merger or
                         consolidation in subparagraphs (IV) (A) or (IV) (B); or

                         (IV)  the stockholders of Quaker approve a merger or
                         consolidation of Quaker with any other company other 
                         than:

                              (A)   such a merger or consolidation which would
                              result in the voting securities of Quaker 
                              outstanding immediately prior thereto continuing 
                              to represent (either by remaining outstanding or 
                              by being converted into voting securities of the
                              surviving entity) more than 70% of the combined 
                              voting power of Quaker's or such surviving 
                              entity's outstanding voting securities immediately
                              after such merger or consolidation; or

                              (B)   such a merger or consolidation which would
                              result in the directors of Quaker who were 
                              directors immediately prior thereto continuing to 
                              constitute at least 50% of the directors of the 
                              surviving entity immediately after such merger or
                              consolidation.

                              In this subparagraph (IV), "surviving entity" 
                              shall mean only an entity in which all of Quaker's
                              stockholders immediately before such merger or 
                              consolidation become stockholders by the terms of 
                              such merger or consolidation, and the phrase 
                              "directors of Quaker who were directors 
                              immediately prior thereto" shall include only 
                              individuals who were directors of Quaker at the 
                              beginning of the 24 consecutive month period 
                              preceding the date of such merger or 
                              consolidation, or who were new directors (other 
                              than any director designated by a Person who has 
                              entered into an agreement with Quaker to effect a
                              transaction described in subparagraph (I), (III)
                              (B), (IV) (A) or (IV) (B)) whose election by the
                              Board, or whose nomination for election by 
                              Quaker's stockholders, was approved by a vote of
                              at least two-thirds (2/3) of the directors before
                              the beginning of such period.

          (4)   Notwithstanding anything in subparagraphs (1) through (3) above 
          to the contrary, the voluntary resignation of the Chief Executive 
          Officer, as declared by such officer during the 30-day period 
          following the first anniversary following a change in control of 
          Quaker, in accordance with any consistent with the terms of the Chief
          Executive Officer's Executive Separation Agreement then in effect.

     (b)  An  "officer" shall mean any employee of the Company who is a  Chief
Executive  Officer, President or Vice President (including Senior and Executive
Vice  Presidents) of Quaker, and any other Company employees designated by  the
Committee  as  an officer for purposes of the Program.  Prior to  a  Change  in
Control  of  Quaker an officer shall be considered eligible under the  Program,
subject  to subparagraph 3(a)(1), for so long as the officer holds such  office
while  the  Program  is  in effect.  After a Change in Control  of  Quaker,  an
officer shall continue to be considered eligible under the Program, subject  to
paragraph 3(a)(2).

     4.   SEVERANCE BENEFITS.

     (a)  An eligible officer pursuant to paragraph 3 will be provided the
following severance benefits:

                    (1)  Compensation - Payment to an officer shall be made in 
                    the form of a single lump sum, or equal monthly installments
                    over the Severance Period (as defined below), at the 
                    Committee's  sole  discretion.  The total amount payable in
                    either  form  shall  equal:  (I)  the  officer's  current 
                    annualized  salary  at  the  time  of  termination  (or, if
                    greater,  the  officer's  annualized  salary  in  effect 
                    immediately prior to a Change in Control), plus (II) the 
                    average of the officer's two most recent years' fully paid 
                    management incentive bonuses (or in the event of a Change in
                    Control the bonus shall not be less than the Section 4(a)(1)
                    of the Quaker Salaried Employees Compensation and Benefits
                    Protection Plan) (the "Plan") at the time of termination 
                    (on an annualized basis, if necessary); and the officer's 
                    Severance Period shall be the one year period commencing 
                    with the date following termination of employment (the 
                    "Severance Period").  The single sum payment shall be made,
                    or the monthly installments shall commence, at the officer's
                    usual payroll date next following his date of termination.

                    (2)  Welfare Benefits

                         (I)   During the officer's Severance Period the officer
                         shall be entitled to continued eligibility for health, 
                         medical, dental, life insurance, and accidental death
                         and dismemberment benefits equivalent to those to which
                         the  officer  was  entitled  prior  to  the  officer's 
                         termination of employment (regardless of the form of 
                         compensation benefit to be provided under subparagraph 
                         (1) above).  The  officer  shall  not  be  required to
                         contribute more than the normal cost (including those
                         attributable to changes in levels of benefits) for such
                         benefits as existed immediately prior to the officer's
                         termination of employment.  The Severance Period for 
                         purposes of this subparagraph (2) shall not be applied
                         to reduce the benefit extension period required by the
                         Consolidated Omnibus Budget Reconciliation Act of 1985
                         or any amendment thereto.

                         (II)  If  the  officer's  Severance  Period  above ends
                         within one-year before the officer attains age 55, the
                         officer's inactive service period for purposes of
                         continued eligibility for the welfare benefits 
                         described in subparagraph 3(a)(2)(I) shall be continued
                         until the latter of: (A) the date the officer reaches
                         age 55, and (B) the date the officer completes 10 years
                         of service as required under The Quaker Retiree Medical
                         Plan.  However, no such continuation will be provided 
                         if the officer's Severance Period including such 
                         continuation would be greater than 24 months.

                         (III) If at the end of the officers' Severance Period
                         the officer's age is at least 50 but below 55, and the 
                         officer's years of service and age (including any 
                         completed months) totals 70 or more, the officer will 
                         continue to be eligible for the welfare benefits 
                         described in subparagraph 3(a)(2)(I) until the earlier
                         (A) of the date the employee attains age 55, and (B) 
                         the date one year after the end of the officer's 
                         Severance Period.  Also, if the benefit extension 
                         period required by the Consolidated Omnibus Budget 
                         Reconciliation Act of 1985 ("COBRA") ends before the 
                         officer attains age 55, the officer will be provided 
                         continued medical and dental benefit coverage under 
                         the same terms as the COBRA benefit extension until 
                         the officer attains age 55.  Also, when the officer 
                         attains age 55, the officer will be deemed eligible 
                         for the Retiree Medical Plan offered to other Quaker 
                         salaried employees retiring at that time. 
                         Notwithstanding the foregoing, this subparagraph 
                         3(a)(2)(III) will only be effective for employees 
                         receiving notices of termination during the period
                         January 1, 1994 through December 31, 1998.

                         (IV)  Any period for which an officer is provided
                         welfare benefits at normal cost under this 
                         subparagraph (2) shall not be applied to reduce 
                         the benefit extension period required by COBRA or 
                         any amendment thereto.

     (b)  All benefits to be paid or provided pursuant to subparagraph 4(a)
shall be in  addition  to,  and shall not be reduced by, any other benefits  
payable  or provided by separate agreement with the officer, or plan or 
arrangement of the Company,  except  as  follows.  If an officer is also 
eligible  for  severance benefits  to  be  paid  and provided pursuant to 
the Plan,  and/or  The  Quaker Severance  Pay Plan (the "Severance Plan"), 
the greater amount of  compensation and longer severance period with respect 
to welfare benefits, shall be provided in accordance with and pursuant to the 
terms of the Plan, the Severance Plan or Program  as  the  case  may be.  
In no event will an  officer  be  entitled  to duplicative benefits under the 
Plan, the Severance Plan and the Program. 

     (c)  Any severance benefits payable under the Program to an officer who 
dies prior to full payment of such benefits shall be paid to the officer's 
estate.

     (d)  Notwithstanding any other provision of the Program, severance benefits
furnished hereunder shall be subject to the following terms and conditions:

                    (1)  If the making of severance benefit payments pursuant
                    to subparagraph 4(a) would subject the officer to an excise 
                    tax under Section 4999 of the Internal Revenue Code of 1986,
                    as amended, or would result in the Company's loss of a 
                    federal income tax deduction for those payments (either of 
                    these consequences is referred to individually herein as a 
                    "Tax Penalty"), then such severance benefit payments shall 
                    be reduced to the extent necessary to avoid the imposition 
                    of such Tax Penalty.  The preceding sentence shall not apply
                    if such officer: (I) is entitled to a tax reimbursement for
                    such Tax Penalty under any other agreement, plan or program
                    of the Company, or (II) may disclaim any portion of or all
                    benefits payable under this or any other agreement, plan or
                    program of the Company in order to avoid such Tax Penalty.

                    (2)  If the officer and the Company shall disagree as to 
                    whether the furnishing or a benefit under the Program would
                    result in the imposition of a Tax Penalty, the matter shall
                    be resolved by an opinion of counsel chosen by the employee
                    and reasonably satisfactory to the Company.  The Company 
                    shall pay the fees and expenses of such counsel and shall 
                    make available to counsel such information as may be 
                    reasonably necessary to prepare the opinion.
          
     5.   NONASSIGNMENT.  No benefits payable under the Program shall be subject
in any  manner  to  assignment, anticipation, alienation, sale, transfer,  
pledge, encumbrance, or charge, and any such attempted action shall be void and 
no such benefit  shall  be  in  any manner liable for or subject  to  debts,
contract, liabilities, engagements, or torts of any officer.  If any officer 
shall become bankrupt  or  shall  attempt to anticipate, alienate, sell,  
transfer,  assign, pledge, encumber, or charge any amount or benefit payable 
under the plan, then the  Committee  in its discretion may hold or apply such 
benefit  or  any  part thereof to or for the benefit of such officer or 
officer's beneficiary, spouse, children,  blood  relatives, or other dependents,
in such manner  and  in  such proportions as the administrator may consider 
proper.

     6.   AMENDMENT AND TERMINATION.  Quaker, by action of its Board,  or  the
Compensation Committee thereof, shall have the right to amend or terminate this
Program;  provided,  however, that no such amendment shall  alter,  modify,  or
rescind  coverage or benefits with respect to terminated officers eligible  for
severance benefits under paragraph 3 of the Program; and in no event shall  the
Program be amended or terminated during the five-year period following a Change
in  Control  of  Quaker  in  a manner which would reduce  payments  or  benefit
extension periods.

     7.   CONTINUED EMPLOYMENT.  Neither the Program nor any of its provisions 
shall be  construed as giving any officer of the Company a right to continue in
the employ  of  the Company, or as a limitation of the Company's right to 
discharge any of its employees, with or without cause.

     8.   SUCCESSORS.  The Program shall be binding upon any successor of  the
Company  whether by merger, consolidation, or sale of all or substantially  all
of the Company's assets.

     9.   GOVERNING LAW.  The Program shall be construed and enforced according
to the Employee Retirement Income Security Act of 1974 ("ERISA"), and the laws 
of the  State  of Illinois, other than its laws respecting choice of law,  to 
the extent not preempted by ERISA.

          IN  WITNESS  WHEREOF, this Program is executed by a  duly  authorized
officer of Quaker.

                                 THE QUAKER OATS COMPANY
                                 
                                 
                                 
                                 
July 15, 1997                    By: /s/Douglas J. Ralston
                                     Its Senior Vice President



Exhibit 10(j)(3)
                                FIRST AMENDMENT
                                    TO THE
                       QUAKER OFFICERS SEVERANCE PROGRAM
               (As Amended and Restated Effective July 9, 1997)


      WHEREAS,  the Quaker Officers Severance Program, as amended and  restated

effective  July  9, 1997 (the "Program"), was established by  The  Quaker  Oats

Company (the "Company") for the benefit of its eligible officers; and

     WHEREAS, amendment of the Program is desirable;

     NOW, THEREFORE, the Program is hereby amended effective March 11, 1998 as

follows:


1.   By substituting the following for subparagraphs 3(a)(1)(IV) and (V) of the

     Program and adding the following new subparagraph (VI):

  

     (IV)  Within  the time period indicated by the Company when it  tenders  a
     waiver,   release  and  separation  agreement  form  after  the  officer's
     termination,  such  document is fully executed  by  the  officer  (or  the
     officer's  representative)  and contains,  at  a  minimum,  provisions  to
     implement the following requirements:
     
          A.   Waiver   and  Release:  releases  the  Company,  its   officers,
               directors,    stockholders,    employees,    agents,    assigns,
               subsidiaries,  divisions,  parent  companies,  affiliates,   and
               successors  from all claims that arise out of or relate  in  any
               way  to  the  officer's employment or termination of  employment
               with  the  Company,  including claims under  anti-discrimination
               laws  (except  that claims for vested wages or  vested  benefits
               shall not be waived);
          
          B.   Restrictive  Covenants:   prohibits the officer  from  competing
               against the Company while receiving severance benefits under the
               Program;  prohibits the officer from "raiding" Company employees
               or  disclosing confidential information about the Company for  a
               specified period that ends not less than one year following  the
               end  of the officer's severance benefits under the Program;  and
               provides  for injunctive enforcement of these provisions,  among
               other potential remedies; and
          
          C.   Non-Disparagement and Cooperation:  prohibits the  officer  from
               disparaging  the Company for a specified period  that  ends  not
               less  than one year following the end of the officer's severance
               benefits  under  the  Program  and requires  him  to  reasonably
               cooperate  with  the Company in the defense  or  prosecution  of
               litigation,  provided  that truthful testimony  compelled  under
               oath   shall  not  be  deemed  a  breach  of  either  of   these
               requirements.
          
     The  Committee shall have broad and complete discretion to interpret these
     requirements  and  to fix the specific enforcement provisions,  collateral
     provisions   and  language  of  such  a  waiver,  release  and  separation
     agreement;  and  without  limitation, the use of  any  such  provision  or
     language the Company has used in a past separation agreement with  another
     officer  shall  be  deemed reasonable.  However, if the Company  fails  to
     tender a waiver, release and separation agreement form within fifteen (15)
     days  after the Committee received a written request for such a form  from
     the  officer  (or representative), then this requirement shall  be  deemed
     satisfied  even  though no such form is signed or in effect.   Nothing  in
     this  provision  shall  be construed as requiring an  officer  to  sign  a
     waiver, release and separation agreement; rather, when the waiver, release
     and separation agreement is tendered by the Company, the officer shall  be
     advised  that  he/she  has  two options:  sign  the  waiver,  release  and
     separation agreement, and receive severance benefits, or decline  to  sign
     the  waiver, release and separation agreement and thereby forego severance
     benefits.
     
     (V)   Notwithstanding anything to the contrary in subparagraphs 3(a)(1)(I)
     through  (IV),  if  the  Committee determines that an  officer  meets  all
     requirements  of subparagraphs 3(a)(1)(I) through (III),  but  it  is  too
     early   to   ascertain  whether  the  officer  will  satisfy  subparagraph
     3(a)(1)(IV)  because  the  time for considering or  revoking  the  waiver,
     release and separation agreement has not yet expired, then for the sake of
     administrative  convenience, the Committee may, in  its  sole  discretion,
     presume  that  the  officer  will  satisfy  subparagraph  3(a)(1)(IV)  and
     commence  providing severance benefits; provided if the officer  fails  to
     execute the waiver, release and separation agreement by the required time,
     revokes it during the prescribed period or otherwise indicates that he/she
     will  not satisfy subparagraph 3(a)(1)(IV), then all payments of severance
     benefits must immediately cease, but the Company shall not be entitled  to
     reimbursement for severance benefits already paid or provided.
     
     (VI)  If an officer competes against the Company, raids Company employees,
     discloses  confidential  information about  the  Company,  disparages  the
     Company,  or refuses to reasonably cooperate in defense or prosecution  of
     litigation, as determined by the Committee in its sole discretion  without
     regard  to  the  enforceability of the separation agreement  described  in
     subparagraph 3(a)(1)(IV) or factual findings made by a court in connection
     with  proceeding to enforce subparagraph 3(a)(1)(IV), then  the  Committee
     may  immediately and permanently terminate all further benefits under  the
     Program; provided, if the Company obtains and enforces injunctive  relief,
     then  during the period while an injunction is in effect, Program benefits
     cannot be interrupted or terminated."
     
2. By substituting the following for subparagraph 4(b) of the Program:

     "(b)  All  benefits  to be paid or provided pursuant to subparagraph  4(a)
     shall  be  in addition to, and shall not be reduced by, any other benefits
     payable  or  provided by separate agreement with the officer, or  plan  or
     arrangement  of  the Company, except as follows.  If an  officer  is  also
     eligible  for severance benefits to be paid and provided pursuant  to  the
     Plan,  and/or  The  Quaker Severance Pay Plan (the  Severance  Plan),  the
     greater amount of compensation and longer severance period with respect to
     welfare  benefits, as determined pursuant to the terms of  the  Plan,  the
     Severance  Plan or Program (without regard as to whether the  officer  has
     signed  any waiver, release and/or separation agreement as required  under
     the  terms of the Plan, the Severance Plan or Program) shall be applicable
     to the officer.  Such greater amount or longer severance period shall then
     apply  subject to and in accordance with all terms of the applicable Plan,
     the Severance Plan or Program (including the officer's signing the waiver,
     release  and  agreement  as required under the  terms  of  the  Plan,  the
     Severance  Plan or Program).  In no event will an officer be  entitled  to
     duplicative benefits under the Plan, the Severance Plan and the Program."


     IN WITNESS WHEREOF, this Amendment is executed below by a duly authorized

officer of the Company.


                                  THE QUAKER OATS COMPANY



Dated:  March 11, 1998     By:     /s/Douglas J. Ralston
                                   Its Vice President



Exhibit 10(k)(2)
                                                                 ATTACHMENT III
                                                                               
                                                                               
                  THE QUAKER LONG TERM INCENTIVE PLAN OF 1999

                                   ARTICLE I
                               NAME AND PURPOSE

     1.1  Name.   The Quaker Long Term Incentive Plan of 1999 (the "Plan")  is
established by The Quaker Oats Company (the "Company").

     1.2  Purpose.   The  Company has established  the  Plan  to  promote  the
interests of the Company and its shareholders by providing designated employees
of  the  Company and its related affiliates with additional incentive  and  the
opportunity, through stock ownership, to increase their proprietary interest in
the Company and their personal interest in its continued success and progress.


                                  ARTICLE II
                                  DEFINITIONS

     2.1  General  Definitions.  The following words and  phrases,  when  used
herein,  unless  otherwise specifically defined or unless the  context  clearly
indicates otherwise, shall have the following meanings:

          (a)  Affiliate.   Any trade or business entity, or a predecessor  of
     such  entity, if any, which is a member of a controlled group of  business
     entities of which the Company is also a member.

          (b)  Agreement.   The  document which evidences  the  grant  of  any
     Benefit  under  the Plan and which sets forth the Benefit and  the  terms,
     conditions and provisions of, and restrictions relating to, such Benefit.

          (c)  Benefit.  Any benefit granted to a Participant under the Plan.

          (d)  Board.  The Board of Directors of the Company.

          (e)  Change in Control.  Occurrence upon events describe in Section 
     9.2.

          (f)  Code.   The  Internal Revenue Code of  1986,  as  amended,  and
     including the regulations promulgated pursuant thereto.

          
          (g)  Committee.  The Committee described in Section 5.1.

          (h)  Common Stock.  The Company's $5.00 par value common stock.

          (i)  Company.  The Quaker Oats Company.

          (j)  Effective  Date.  The date that the Plan  is  approved  by  the
     shareholders  of the Company, which must occur within one year  before  or
     after original adoption by the Board.  Any grants of Benefits prior to the
     approval by the shareholders of the Company shall be void if such approval
     is not obtained.

          (k)  Employee.  Any person employed by the Employer.
          
          (l)  Employer.  The Company and all Affiliates.
          
          (m)  Exchange Act.  The Securities Exchange Act of 1934, as amended.
          
          (n)  Fair Market Value.  The average of the high and low sales price
     of  shares  on the New York Stock Exchange (composite transactions)  on  a
     given date, or, in the absence of sales on a given date, the closing price
     (as  so reported) on the New York Stock Exchange on the last previous  day
     on which a sale occurred prior to such date.
          
          (o)  ISO.  An Option that meets the requirements of Section  422  of
     the Code.
          
          (p)  NSO.  An Option that does not qualify as an ISO.
          
          (q)  Option.  An option to purchase Shares granted under ARTICLE XIII
     of the Plan.
          
          (r)  Other  Stock Based Award.  An award under ARTICLE XVI  that  is
     valued  in  whole  or in part by reference to, or is otherwise  based  on,
     Common Stock.
          
          (s)  Participant.  An individual who is granted a Benefit under  the
     Plan.  Benefits may be granted only to Employees.
          
          (t)  Performance Goals.  The goals described under Article  XVII  of
     the  Plan that may be applied by the Committee with respect to Performance
     Shares and Other Stock Based Awards.
          
          (u)  Performance  Share.   A Share awarded to  a  Participant  under
     ARTICLE XV of the Plan.
          
          (v)  Plan.   The  Quaker Long Term Incentive Plan of  1999  and  all
     amendments and supplements thereto.
          
          (w)  1990 Plan.  The Quaker Long Term Incentive Plan of 1990 and all
     amendments and supplements thereto.
          
          (x)  Restricted Stock.  Shares issued under ARTICLE XIV of the Plan.
          
          (y)  Rule 16b-3.  Rule 16b-3 promulgated by the SEC, as amended,  or
     any successor rule in effect from time to time.
          
          (z)  SEC.  The Securities and Exchange Commission.
          
          (aa) Share.  A share of Common Stock..

     2.2  Other  Definitions.  In addition to the above  definitions,  certain
words  and  phrases used in the Plan and any Agreement may be defined elsewhere
in the Plan or in such Agreement.


                                  ARTICLE III
                                 COMMON STOCK

     3.1  Number of Shares.  The maximum number of Shares that may be delivered
to  Participants  under the Plan shall be equal to the sum  of:  (a)  8,000,000
Shares;  (b) any Shares available for future awards under the 1990 Plan  as  of
the  Effective Date; and (c) any Shares represented by awards granted under the
1990 Plan, which are forfeited, expire, or are canceled without delivery of the
Shares  after  the Effective Date or which result in the forfeiture  of  Shares
back  to the Company, subject to the provisions of Sections 3.2 and 3.3.   Such
Shares  may be authorized but unissued Shares, Shares held in the treasury,  or
both.

     3.2  Reusage.   If  an Option expires or is terminated,  surrendered,  or
canceled   without  having  been  fully  exercised;  if  Restricted  Stock   or
Performance Shares are forfeited; or if any other grant results in  any  Shares
not being issued, the Shares covered by such Option, grant of Restricted Stock,
Performance Shares or other grant, as the case may be, shall again be available
for  use under the Plan.  If an Option is exercised by tendering Shares to  the
Company  as  full  or  partial payment in connection with the  exercise  of  an
Option,  only the number of Shares issued net of the Shares tendered  shall  be
deemed  delivered  for  purposes of determining the maximum  number  of  Shares
available for delivery under the Plan.

     3.3  Adjustments.  If there is any change in the Common Stock by reason of
any  stock  dividend,  spin-off, split-up, spin-out, recapitalization,  merger,
consolidation,   reorganization,  combination  or  exchange  of   Shares,   the
limitations on the number of Shares specified under Section 3.4, the number  of
Shares  then available under Section 3.1 of the Plan for Options and grants  of
Restricted  Stock, Performance Shares and Other Stock Based Awards, the  number
of  Shares subject to outstanding Options, Restricted Stock, Performance Shares
and  Other Stock Based Awards, and the price thereof, as applicable,  shall  be
appropriately adjusted by the Committee.  Shares issued under the Plan  through
the settlement, assumption or substitution of outstanding awards or obligations
to  grant future awards as a condition of the Company acquiring another  entity
shall not reduce the maximum number of Shares available for delivery under  the
Plan.
     
     3.4  Limitations.
     
          (a)  Options.  The total number of Options (ISOs and NSOs  combined)
     which  may  be granted to a single Participant shall not exceed  1,000,000
     during  any  calendar  year,  subject to the  adjustments  provided  under
     Section 3.3.
          
          (b)  ISOs.  The total number of Shares for which ISOs may be granted
     on  or after the Effective Date shall not exceed 8,000,000 Shares, subject
     to the limitations, reusage and adjustments provided in ARTICLE III of the
     Plan.
          
          (c)  Restricted  Stock,  Performance Shares and  Other  Stock  Based
     Awards.   The  total number of Shares which may be granted  as  Restricted
     Stock,  Performance Shares and Other Stock Based Awards shall  not  exceed
     3,000,000 during the term of the Plan, subject to the adjustments provided
     in  Section  3.3.   The total number of Shares which  may  be  granted  as
     Performance Shares to a single Participant shall not exceed 350,000 during
     any  calendar  year, subject to the adjustments under  Section  3.3.   The
     total number of Shares which may be granted as Other Stock Based Awards to
     a  single  Participant shall not exceed 350,000 during any calendar  year,
     subject to the adjustments under Section 3.3.
          
          
                                  ARTICLE IV
                                  ELIGIBILITY

     The  Participants and the Benefits they receive under the  Plan  shall  be
determined  solely  by  the  Committee.   In  making  its  determinations,  the
Committee  shall  consider past, present and expected future  contributions  of
Employees and Participants to the Employer.
                                       
                                       
                                   ARTICLE V
                                ADMINISTRATION

     5.1  Committee.   The Plan shall be administered by the  Committee  (also
known as the Compensation Committee of the Board).  The Committee shall consist
of  no  less  than three members of the Board, all of whom shall  not  be  (nor
formerly  have been) employees of the Company and who shall not be eligible  to
participate  in the Plan.  The members of the Committee shall be  appointed  by
and  shall  serve  at the pleasure of the Board, which may from  time  to  time
appoint  members  in  substitution for members previously  appointed  and  fill
vacancies, however caused, in the Committee.

     5.2  Authority.   Subject to the terms of the Plan, the  Committee  shall
have complete authority to:

          (a)  determine the Employees to whom Benefits are granted, the  type
     and amounts of Benefits to be granted and the time of all such grants;

          (b)  determine  the  terms,  conditions  and  provisions  of,   and
     restrictions relating to, each Benefit granted;

          (c)  interpret and construe the Plan and all Agreements;

          (d)  prescribe, amend and rescind rules and regulations relating  to
     the Plan;

          (e)  determine the content and form of all Agreements;

          (f)  determine all questions relating to Benefits under the Plan;
          
          (g)  maintain accounts, records and ledgers relating to Benefits;
          
          (h)  maintain records concerning its decisions and proceedings;
          
          (i)  employ agents, attorneys, accountants or other persons for such
     purposes as the Committee considers necessary or desirable;
          
          (j)  take,  at  anytime,  any  action  permitted  by  Section   9.1
     irrespective of whether any Change in Control has occurred or is imminent;
     and
          
          (k)  do  and  perform  all  acts which  it  may  deem  necessary  or
     appropriate for the administration of the Plan and carry out the  purposes
     of the Plan.

     5.3  Determinations.  All determinations of the Committee shall be final.

     5.4  Delegation.   Except  as  required by Rule  16b-3  with  respect  to
Benefits to individuals who are subject to Section 16 of the Exchange Act or as
otherwise required for compliance with Rule 16b-3 or other applicable law,  the
Committee may delegate all or any part of its authority under the Plan  to  any
Employee, Employees or committee.


                                  ARTICLE VI
                                   AMENDMENT

     6.1  Power of Board.  Except as hereinafter provided, the Board shall have
the sole right and power to amend the Plan at any time and from time to time.
     
     6.2  Limitation.  The Board may not amend the Plan without approval of the
shareholders of the Company:

          (a)  in a manner which would increase the number of Shares which may
     be issued or sold or for which Options, Performance Shares, or Other Stock
     Based awards may be granted under the plan; or

          (b)  in a manner which would violate applicable law.
                                       
                                       
                                  ARTICLE VII
                             TERM AND TERMINATION

     7.1  Term.  The Plan shall commence as of the Effective Date and, subject
to   the  terms  of  the  Plan,  including  those  requiring  approval  by  the
shareholders  of  the Company and those limiting the period over  ISOs  or  any
other  Benefits may be granted, shall continue in full force and  effect  until
December 31, 2007.

     7.2  Termination.  The Plan may be terminated at any time by the Board.


                                 ARTICLE VIII
                   MODIFICATION  OR TERMINATION OF BENEFITS

     8.1  General.  Subject to the provisions of Section 8.2, the amendment  or
termination of the Plan shall not adversely affect a Participant's right to any
Benefit granted prior to such amendment or termination.
     
     8.2  Committee's  Right.   Except as hereinafter  provided,  any  Benefit
granted may be converted, modified, forfeited or canceled, in whole or in part,
by  the  Committee  if and to the extent permitted in the  Plan  or  applicable
Agreement  or  with  the consent of the Participant to whom  such  Benefit  was
granted.   The Committee may not cancel or permit the surrender of Options  and
reissue new Options, or reprice Options, at a lower purchase price.
                                       
                                       
                                  ARTICLE IX
                               CHANGE IN CONTROL

     9.1  Benefit Cancellation and Payment.

          (a)  Options.   Upon the occurrence of a Change in  Control,  Options
     outstanding  on  the date on which the Change in Control occurs  shall  be
     canceled,  and  an immediate lump sum cash payment shall be  paid  to  the
     Participant  equal  to the product of (1) the higher of  (i)  the  closing
     price  of  the  Common  Stock as reported on the New York  Stock  Exchange
     Composite  Index  on or nearest the date of payment (or, if not listed  on
     such exchange, on a nationally recognized exchange or quotation system  on
     which  trading volume in the Common Stock is highest), or (ii) the highest
     per  Share price for the Common Stock actually paid in connection with the
     Change  in  Control, over the per Share Option price of each  such  Option
     held (whether or not then fully exercisable), and (2) the number of Shares
     covered by each such Option.

          (b)  Restricted Stock.  Upon the occurrence of a Change in  Control,
     Restricted  Stock outstanding on the date on which the Change  in  Control
     occurs  shall be canceled and an immediate lump sum cash payment shall  be
     paid  to  the Participant equal to the product of (1) the higher  (i)  the
     closing  price of Common Stock as reported on the New York Stock  Exchange
     Composite  Index on or nearest the date of payment (or, if not  listed  on
     such exchange, on a nationally recognized exchange or quotation system  on
     which  trading volume in the Common Stock is highest) or (ii) the  highest
     per  share  price  for Common Stock actually paid in connection  with  the
     Change  in Control and (2) the number of Shares of such Restricted  Stock;
     plus  the  value  of  any related Cash Award relating to  such  Restricted
     Stock.

          (c)  Performance Shares.  Upon the occurrence of a Change in Control,
     any   Performance   Shares  previously  granted,  but   still   considered
     outstanding  (as  a  right to received Shares or cash equal  to  the  Fair
     Market  Value of such Shares at a future date), shall be canceled and  any
     profit  and/or  performance objectives with respect  to  such  Performance
     Shares  shall  be  deemed to have been attained to the  full  and  maximum
     extent;  and  an  immediate lump sum cash payment shall  be  paid  to  the
     Participant  in  an  amount determined in accordance with  the  terms  and
     conditions set forth in the applicable Agreement.

          (d)  Other  Stock Based Awards.  Upon the occurrence of a Change  in
     Control,  Other Stock Based Awards previously granted under the Plan,  but
     still considered outstanding, shall be canceled and an immediate lump  sum
     cash  payment shall be paid to the Participant in an amount determined  in
     accordance  with  the  terms and conditions set forth  in  the  applicable
     Agreement.

          (e)  Tax  Penalties.   If  the making of payments  pursuant  to  the
     foregoing paragraphs of this Section 9.1 would subject the Participant  to
     an  excise  tax  under Section 4999 of the Code, or would  result  in  the
     Company's  loss  of  a  federal income tax deduction  for  those  payments
     (either of these consequences is referred to individually herein as a "Tax
     Penalty"),  then  the Company shall reduce the amount of  Benefits  to  be
     canceled  to  the  extent necessary to avoid the imposition  of  such  Tax
     Penalty,  and  shall establish procedures necessary to  maintain  for  the
     Participants any form of benefit which may be provided under the  Plan  so
     that  such Participant will be in the same financial position with respect
     to  those  Benefits  not canceled as he would have been  in  the  ordinary
     course,  absent a Change in Control and assuming his continued employment;
     except  that the foregoing provisions of this paragraph (e), with  respect
     to  the cancellation of Benefits, shall not apply if such Participant  (i)
     is  entitled to a tax reimbursement for such Tax Penalty under  any  other
     agreement,  plan  or  program of the Company, or  (ii)  may  disclaim  any
     portion  of  or  all payments to be made pursuant to or  under  any  other
     agreement,  plan  or program of the Company in order  to  avoid  such  Tax
     Penalty.   Disagreements as to whether payments pursuant to the  foregoing
     would  result in the imposition of a Tax Penalty shall be resolved  by  an
     opinion  of  counsel chosen by the Participant and reasonably satisfactory
     to the Company.

     9.2  Change  in  Control.  A Change in Control shall be  deemed  to  have
occurred if:

          (a)  any "Person," which shall mean a "person" as such term is  used
     in  Sections 13(d) and 14(d) of the Exchange Act (other than the  Company,
     any  trustee  or  other  fiduciary holding securities  under  an  employee
     benefit plan of the Company, or any company owned, directly or indirectly,
     by  the  shareholders of the Company in substantially the same proportions
     as their ownership of stock of the Company), is or becomes the "beneficial
     owner"  (as  defined in Rule 13d-3 under the Exchange  Act),  directly  or
     indirectly, of securities of the Company representing 25% or more  of  the
     combined voting power of the Company's then outstanding voting securities;
     provided, however, that in determining whether any Person owns 25% or more
     of  such voting power, shares owned by such Person which were acquired  by
     that  Person  directly from the Company shall be treated as not  owned  by
     such Person;

          (b)  during  any period of 24 consecutive months (not including  any
     period  prior to May 13, 1998), individuals, who at the beginning of  such
     period  constitute the Board, and any new director (other than a  director
     designated by a Person who has entered into an agreement with the  Company
     to effect a transaction described in paragraph (a), (c) (2) or (d) of this
     Section) whose election by the Board, or whose nomination for election  by
     the  Company's shareholders, was approved by a vote of at least two-thirds
     (2/3)  of the directors before the beginning of the period cease  for  any
     reason to constitute at least a majority thereof;

          (c)  the  shareholders of the Company approve (1) a plan of complete
     liquidation  of the Company or (2) the sale or disposition by the  Company
     of all or substantially all of the Company's assets unless the acquirer of
     the  assets  or its directors shall meet the conditions for  a  merger  or
     consolidation in subparagraphs (d) (1) or (d) (2); or

          (d)  the   shareholders  of  the  Company  approve  a   merger   or
     consolidation of the Company with any other company other than:

               (1)  such a merger or consolidation which would result  in  the
          voting  securities  of  the  Company  outstanding  immediately  prior
          thereto  continuing to represent (either by remaining outstanding  or
          by  being  converted into voting securities of the surviving  entity)
          more  than 70% of the combined voting power of the Company's or  such
          surviving  entity's outstanding voting securities  immediately  after
          such merger or consolidation; or

               (2)  such a merger or consolidation which would result  in  the
          directors of the Company who were directors immediately prior thereto
          continuing  to  constitute  at least 50%  of  the  directors  of  the
          surviving entity immediately after such merger or consolidation.

In  this  paragraph (d), "surviving entity" shall mean only an entity in  which
all   of   the  Company's  stockholders  immediately  before  such  merger   or
consolidation become shareholders by the terms of such merger or consolidation,
and  the phrase "directors of the Company who were directors immediately  prior
thereto"  shall include only individuals who were directors of the  Company  at
the  beginning of the 24 consecutive month period preceding the  date  of  such
merger  or  consolidation, or who were new directors (other than  any  director
designated  by a Person who has entered into an agreement with the  Company  to
effect  a  transaction described in paragraph (a), (c)(2), (d)(1) or (d)(2)  of
this Section) whose election by the Board, or whose nomination for election  by
the Company's shareholders, was approved by a vote of at least two-thirds (2/3)
of the directors before the beginning of such period.


                                   ARTICLE X
                        AGREEMENTS AND CERTAIN BENEFITS

     10.1 Grant Evidenced by Agreement.  The grant of any Benefit  under  the
Plan may be evidenced by an Agreement which shall describe the specific Benefit
granted  and  the  terms and conditions of the Benefit.  The  granting  of  any
Benefit  may be subject to, and conditioned upon, the recipient's execution  of
any  Agreement required by the Committee.  Except as otherwise provided  in  an
Agreement,  all  capitalized terms used in the Agreement shall  have  the  same
meaning as in the Plan, and the Agreement shall be subject to all of the  terms
of the Plan.

     10.2 Provisions  of  Agreement.   Each  Agreement  shall  contain  such
provisions  that the Committee shall determine to be necessary,  desirable  and
appropriate for the Benefit granted.  Each Agreement may include, but shall not
be  limited to, the following with respect to any Benefit:  description of  the
type of Benefit; the Benefit's duration; its transferability; if an Option, the
exercise  price, the exercise period and the person or persons who may exercise
the  Option;  the  effect  upon  such Benefit of  the  Participant's  death  or
termination  of  employment; the Benefit's conditions; when,  if  and  how  any
Benefit  may be forfeited, converted into another Benefit, modified,  exchanged
for  another Benefit, or replaced; and the restrictions on any Shares purchased
or granted under the Plan.


                                  ARTICLE XI
                         REPLACEMENT AND TANDEM AWARDS

     11.1 Replacement.  Subject to Section 8.2, the Committee  may  permit  a
Participant to elect to surrender a Benefit in exchange for a new Benefit.

     11.2 Tandem Awards.  Benefits may be granted by the Committee in  tandem.
However, no Benefit may be granted in tandem with an ISO.
                                       
                                       
                                  ARTICLE XII
                 PAYMENT, DIVIDENDS, DEFERRAL AND WITHHOLDING

     12.1 Payment.  Upon the exercise of an Option or in the case of any other
Benefit  that requires a payment to the Company, the amount due the Company  is
to be paid:

          (a)  in cash;

          (b)  by the tender to the Company of Shares owned by the Participant
     and registered his name having a Fair Market Value equal to the amount due
     to the Company;

          (c)  in   other   property,  rights  and  credits,  including   the
     Participant's promissory note; or

          (d)  by any combination of the payment methods specified in (a), (b)
     and (c) above.

Notwithstanding the foregoing, any method of payment other than (a) may be used
only with the consent of the Committee, or if and to the extent so provided  in
the applicable Agreement.

     12.2 Dividend  Equivalents.   Grants of  Benefits  in  Shares  or  Share
equivalents may include dividend equivalent payments or dividend credit rights.

     12.3 Deferral.  The right to receive any Benefit under the Plan may,  at
the request of the Participant, be deferred for such period and upon such terms
as  the  Committee shall determine, which may include crediting of interest  on
deferrals  of  cash  and  crediting of dividends on  deferrals  denominated  in
Shares.

     12.4 Withholding.   The Company, at the time any  distribution  is  made
under  the  Plan,  whether  in  cash  or in  Shares,  may  withhold  from  such
distribution  any  amount necessary to satisfy federal,  state  and  local  tax
withholding  requirements with respect to such distribution.  Such  withholding
may be in cash or in Shares.


                                 ARTICLE XIII
                                    OPTIONS

     13.1 Types  of Options.  It is intended that both ISOs and NSOs  may  be
granted by the Committee under the Plan.

     13.2 Grant  of  Options  and  Option  Price.   Each Option may not have  a
term  that  exceeds  10 years from the date of grant, must  be  granted  to  an
Employee  and  must be granted no later than December 31, 2007.   The  purchase
price  for Shares under any Option shall be no less than the Fair Market  Value
of the Shares at the time the Option is granted.

     13.3 Early Termination of Option.

          (a)  Termination  of Employment.  All rights to exercise  an  Option
     terminate  when  the Participant's employment terminates  for  any  reason
     other  than  his  death or retirement.  Transfer from the  Company  to  an
     Affiliate, or vice versa, or from one Affiliate to another, shall  not  be
     deemed  termination of employment.  The Committee shall have the authority
     to  determine  in  each case whether an authorized  leave  of  absence  or
     absence on military or government service shall be deemed a termination of
     employment for purpose of this paragraph (a).

          (b)  Death or Retirement.  If a Participant dies while an Employee or
     his  employment  is  terminated because of retirement,  his  Option  shall
     terminate within a period not exceeding five years following his death  or
     retirement, but not later than the date the Option expires pursuant to its
     terms.   The  terms  of  Options outstanding,  except  for  those  Options
     intended  to  qualify as an ISO, may also be amended  at  anytime  by  the
     Committee or the Board to extend the Option's duration period following  a
     Participant's  death or retirement, subject to the limitations  stated  in
     the  preceding  sentence.  In the meantime, subject to the limitations  in
     the  applicable  Agreement, it may be exercised by  the  Participant,  the
     executors  or  administrators of his estate, or by his legatee  or  heirs.
     "Retirement" shall mean termination of employment at age 55 for older  for
     reasons other than death.

     13.4 Other  Requirements.  The terms of each Option which is intended  to
qualify as an ISO shall meet all requirements of Section 422 of the Code.   The
terms of each NSO shall provide that such Option will not be treated as an ISO.

     13.5 Determination by Committee.  Except as otherwise provided in Section
13.2 through Section 13.4, the terms of all Options shall be determined by  the
Committee.
                                       
                                       
                                  ARTICLE XIV
                               RESTRICTED STOCK

     14.1 Description.  The Committee may grant Benefits in  Shares  available
under  ARTICLE III of the Plan as Restricted Stock.  Shares of Restricted Stock
shall  be  issued at the time of the grant but shall be subject  to  forfeiture
until provided otherwise in the applicable Agreement or the Plan.

     14.2 Terms  and  Conditions of Restricted Stock Awards.   All  Shares  of
Restricted Stock shall be subject to the following terms and conditions, and to
such  other  terms  and  conditions as may be  provided  under  the  Agreements
described in paragraph (f) next below:

          (a)  Payment  of  Par Value.  The Committee, in its discretion,  may
     condition  any  grant  of Shares of Restricted Stock  on  payment  by  the
     Participant to the Company of an amount not in excess of the par value  of
     such  Shares.   If  any  such  shares are subsequently  forfeited  by  the
     Participant, the Company shall pay an equivalent amount to the Participant
     as soon as practicable after the forfeiture.

          (b)  Restricted  Period.  Shares of Restricted Stock  granted  to  a
     Participant  may not be sold, assigned, transferred, pledged or  otherwise
     encumbered  during a "Restricted Period" commencing on  the  date  of  the
     grant  and ending on such date as the Committee may designate, subject  to
     the following:

               (1)  The Committee may, at any time and in its sole discretion,
          reduce  or  terminate  the  Restricted Period  with  respect  to  any
          outstanding  Shares of Restricted Stock and any accrued dividends  in
          accordance with paragraph (g) below.

               (2)  The  Restricted  Period applicable  to  any  Participant's
          Shares  of  Restricted Stock shall end as of the date  on  which  the
          Participant's  employment  with the Company  and  its  Affiliates  is
          terminated by reason of the Participant's death, physical  or  mental
          disability  (as  determined  by the Committee),  or  for  such  other
          reasons as the Committee may provide.

               (3)  The Committee may, at any time, and in its sole discretion,
          allow a Participant to use his Restricted Stock during the Restricted
          Period  as  payment of the Option purchase price (in accordance  with
          Section  12.1)  for Options which he has been granted.   In  such  an
          event, a number of the Shares issued upon the exercise of the Option,
          equal  to  the number of Shares of Restricted Stock used  as  payment
          therefore,  shall  be  subject  to  the  same  restrictions  as   the
          Restricted Stock so used, plus any additional restrictions  that  may
          be  imposed by the Committee.  Such terms and conditions relating  to
          such  use  of Restricted Stock shall be provided under the Agreements
          described in paragraph (f) of this Section.

          (c)  Transfer  of Restricted Stock.  At the end of   the  Restricted
     Period  applicable to any Restricted Stock, such Shares, and  any  accrued
     dividends  will be transferred free of all restrictions to the Participant
     (or, to the Participant's legal representative, beneficiary or heir).

          (d)  Forfeitures.  Subject to paragraph (b) of this Section 14.2,  a
     Participant  whose  employment  with the Company  and  its  Affiliates  is
     terminated prior to the last day of the applicable Restricted Period shall
     forfeit all shares of Restricted Stock and any accrued dividends.

          (e)  Certificate Deposited With Company.  Each certificate issued  in
     respect  of Shares of Restricted Stock granted to a Participant under  the
     Plan  shall  be  registered in the name of the Participant and  deposited,
     together with a stock power endorsed in blank, with the Company.   At  the
     discretion of the Committee, any such certificates may be deposited  in  a
     bank  designated by the Committee.  Each such certificate shall  bear  the
     following (or a similar) legend:

           "The transferability of this certificate and the shares  of
           stock  represented  hereby are subject  to  the  terms  and
           conditions (including forfeitures) contained in The  Quaker
           Long  Term Incentive Plan of 1999 and an Agreement  entered
           into  between  the  registered owner and  The  Quaker  Oats
           Company.   A copy of the Plan and Agreement is on  file  in
           the office of the Secretary of The Quaker Oats Company, 321
           North Clark Street, Chicago, Illinois 60610."

          (f)  Restricted Stock Agreement.  The Participant shall enter into an
     Agreement  with  the  Company in a form specified  by  the  Committee  and
     containing such additional terms and conditions, if any, as the  Committee
     in  its  sole discretion shall determine, which are not inconsistent  with
     the provisions of the Plan.

          (g)  Dividends.   Regular  cash dividends payable  with  respect  to
     shares  of  Restricted Stock shall, in accordance with the terms   of  the
     applicable Agreement, be paid to the Participant currently or accrued.  If
     dividends are accrued, interest may be payable on such dividends  at  such
     rate, if any, as is established from time to time by the Committee.

          (h)  Substitution  of Rights.  Prior to the end  of  the  Restricted
     Period  with  respect  to  any Shares of Restricted  Stock  awarded  to  a
     Participant,  the  Committee may, with  the consent  of  the  Participant,
     substitute  an unsecured obligation of the Company to  pay cash  or  stock
     (on such reasonable terms and conditions as the Committee may, in its sole
     discretion,  determine) in lieu of its obligations under this ARTICLE  XIV
     to deliver unrestricted Shares plus accrued dividends.

          (i)  Shareholder Rights.  Subject to the foregoing restrictions, each
     Participant  shall have all the rights of a shareholder  with  respect  to
     Shares  of  Restricted Stock including, but not limited to, the  right  to
     vote such Shares.


                                  ARTICLE XV
                              PERFORMANCE SHARES

     15.1 Description.  Performance Shares are the right of an  individual  to
whom a grant of such Shares is made to receive Shares or cash equal to the Fair
Market  Value of such Shares at a future date in accordance with the  terms  of
such grant.

     15.2 Grant.  The Committee may grant an award of Performance Shares.   The
number of Performance Shares and the terms and conditions of the grant shall be
set  forth in the applicable Agreement, which may include Performance Goals  as
described in Article XVII.
                                       
                                       
                                  ARTICLE XVI
                           OTHER STOCK BASED AWARDS

     16.1 Description.  The Committee shall have the right to provide any other
form  of stock based awards under the Plan, if the Committee believes that such
Other  Stock  Based  Award would further the purposes for which  the  Plan  was
established.
     
     16.2 Grant.  The Committee may grant an award of Other Stock Based Awards
which  may  include, without limitation, the grant of Shares based  on  certain
conditions, or the grant of securities convertible into Shares.  The number  of
Other Stock Based Awards and the terms and conditions of the grant shall be set
forth  in  the  applicable Agreement, which may include  Performance  Goals  as
described in Article XVII.


                                 ARTICLE XVII
                               PERFORMANCE GOALS

     Performance  Shares and Other Stock Based Awards may be  governed  by  the
achievement of Performance Goals as the Committee shall determine.  Performance
Goals  that  may  be  used by the Committee for such grants shall  consist  of:
operating profits (which may include a determination based upon earnings before
income  taxes, depreciation and amortization), net profits, earnings per share,
profit returns and margins, revenues, controllable earnings, shareholder return
and/or  value,  stock  price and working capital.   Performance  Goals  may  be
measured  solely  on  a  corporate, subsidiary or business  unit  basis,  or  a
combination thereof and may reflect absolute entity performance or  a  relative
comparison of entity performance to the performance of a peer group of entities
or  other  external  measure  of the selected performance  criteria.   Profits,
earnings  and  revenues used for any Performance Goal measurement may  exclude:
gains  or  loses  on operating asset sales or dispositions; asset  write-downs;
litigation   or   claim  judgments  or  settlements;  accruals   for   historic
environmental obligations; effect of changes in tax law or rate on deferred tax
liabilities; accruals for reorganization and restructuring programs;  uninsured
catastrophic  property losses; the cumulative effect of changes  in  accounting
principles;   and  any  extraordinary  non-recurring  items  as  described   in
Accounting  Principles  Board Opinion No. 30 and/or in management's  discussion
and  analysis of financial performance appearing in the Company's annual report
to shareholders for the applicable year.


                                 ARTICLE XVIII
                           MISCELLANEOUS PROVISIONS

     17.1 Underscored References.  The underscored references contained in  the
Plan  are included only for convenience, and they shall not be construed  as  a
part of the Plan or in any respect affecting or modifying its provisions.

     17.2 Number and Gender.  The masculine and neuter, wherever used  in  the
Plan, shall refer to either the masculine, neuter or feminine; and, unless  the
context  otherwise  requires, the singular shall include  the  plural  and  the
plural the singular.

     17.3 Governing  Law.   This Plan shall be construed and  administered  in
accordance with the laws of the State of Illinois.

     17.4 Purchase  for  Investment.  The Committee may  require  each  person
purchasing  Shares  pursuant to an Option or other  award  under  the  Plan  to
represent  to  and  agree  with  the Company in writing  that  such  person  is
acquiring  the  Shares  for investment and without a view  to  distribution  or
resale.   The  certificates for such Shares may include any  legend  which  the
Committee  deems  appropriate  to reflect any restrictions  on  transfer.   All
certificates for Shares delivered under the Plan shall be subject to such stock-
transfer  orders  and other restrictions as the Committee  may  deem  advisable
under all applicable laws, rules and regulations, and the Committee may cause a
legend  or  legends  to  be put on any such certificates  to  make  appropriate
reference to such restrictions.

     17.5 No Employment Contract.  The adoption of the Plan or the granting of
a  Benefit shall not confer upon any Employee any right to continued employment
nor  shall  it interfere in any way with the right of the Employer to terminate
the employment of any of its Employees at any time.

     17.6 No Effect on Other Benefits.  The receipt of Benefits under the Plan
shall  have  no effect on any benefits to which a Participant may  be  entitled
from  the  Employer, under another plan or otherwise, or preclude a Participant
from receiving any such benefits.

     IN  WITNESS WHEREOF, this Plan is executed by a duly authorized officer of
the Company.

                                THE QUAKER OATS COMPANY
                                
                                
Dated:  May ___, 1998           By:
                                   Its Senior Vice President





                                  EXHIBIT 12

                     STATEMENTS RE COMPUTATION OF RATIOS
                   
                   THE QUAKER OATS COMPANY AND SUBSIDIARIES
                                       
               COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES


  
(Dollars in Millions)                                     Year Ended
                                                Dec. 31, 1997    Dec. 31, 1996
                                                                 
Earnings:                                                        
  (Loss) Income Before Income Taxes               $(1,064.3)      $  415.6
  Add Fixed Charges - net of capitalized           
    interest                                           97.0          118.2
                                                                 
  Earnings                                        $  (967.3)      $  533.8
                                                                 
                                                                 
Fixed Charges:                                                    
  Interest on Indebtedness                        $    88.3       $  112.3
  Portion of rents representative of the   
    interest factor                                    12.7           12.1
  
  Fixed Charges                                   $   101.0       $  124.4
                                                                 
Ratio of Earnings to Fixed Charges (a)                (9.58)          4.29


(a) For purposes of computing the ratio of earnings to fixed  charges, earnings
represent pretax (loss) income from continuing operations plus fixed  charges 
(net of capitalized interest).  Fixed charges  represent interest (whether   
expensed   or  capitalized) and one-third (the portion deemed representative 
of the interest factor) of rents.





Exhibit 13

Management's Discussion and Analysis


Operating Results

The following discussion addresses the operating results and financial condition
of the Company for the year ended December 31, 1997.   Previously reported
amounts  have been restated to conform to the current presentation.  The
comparisons of 1997 operations to those of 1996, and  of  1996  to  1995 are
affected by the changes the Company has made in its portfolio  of  businesses
during  these  years.   As  a result of these changes, comparative  results
are difficult  to  analyze.   To assist in the analysis of operating  results,
this discussion  will address the financial results as reported, describe the
impact of divested businesses, where applicable, and review the results of the
ongoing businesses  by  industry  segment.  See Note 2  to  the  Consolidated
Financial Statements for further discussion of  the Company's divestiture
activities.
  
The following tables summarize the net sales and operating results of the
Company for the years ended December 31, 1997 (current year), 1996 (prior year)
and 1995:

<TABLE>                                                                                                       
<CAPTION>

Net Sales                                                                                                       Dollars in Millions
Year Ended December 31                    1997                                 1996                                 1995
                       U.S. and                             U.S. and                             U.S. and
                       Canadian  International      Total   Canadian  International      Total   Canadian  International      Total
<S>                    <C>              <C>      <C>        <C>              <C>      <C>        <C>            <C>        <C>    
Foods                  $2,572.8         $657.1   $3,229.9   $2,463.1         $625.5   $3,088.6   $2,510.6       $  594.5   $3,105.1
Beverages               1,183.3          335.2    1,518.5    1,095.4          282.5    1,377.9    1,039.8          307.6    1,347.4
Ongoing Businesses      3,756.1          992.3    4,748.4    3,558.5          908.0    4,466.5    3,550.4          902.1    4,452.5
Divested Businesses       260.5            6.8      267.3      697.0           35.5      732.5    1,034.9          466.6    1,501.5
Total Company          $4,016.6         $999.1   $5,015.7   $4,255.5         $943.5   $5,199.0   $4,585.3       $1,368.7   $5,954.0
                
<CAPTION>

Operating Income (Loss)                                                                                         Dollars in Millions
Year Ended December 31                    1997                                 1996                                 1995
                       U.S. and                             U.S. and                             U.S. and                  
                       Canadian  International      Total   Canadian  International      Total   Canadian  International      Total
<S>                    <C>              <C>      <C>        <C>              <C>      <C>        <C>            <C>        <C>  
Foods                  $  334.2         $ (4.0)  $  330.2   $  366.3         $  6.6   $  372.9   $  276.9       $  (22.7)  $  254.2
Beverages                 177.8            3.2      181.0      176.3          (20.6)     155.7      108.4          (46.5)      61.9
Ongoing Businesses        512.0           (0.8)     511.2      542.6          (14.0)     528.6      385.3          (69.2)     316.1
(Losses) Gains on         
   divestitures        (1,420.4)            --   (1,420.4)     133.6            2.8      136.4      604.2          566.6    1,170.8
Divested Businesses       (13.4)          (1.7)     (15.1)     (90.5)          (8.6)     (99.1)     (76.5)           4.6      (71.9)
                       (1,433.8)          (1.7)  (1,435.5)      43.1           (5.8)      37.3      527.7          571.2    1,098.9
Total Company          $ (921.8)        $ (2.5)  $ (924.3)  $  585.7         $(19.8)  $  565.9   $  913.0       $  502.0   $1,415.0

<FN>

Note:  Operating results include certain allocations of overhead expenses.
"Foods":  includes all food lines as well as the food service business.
"Beverages":  includes Gatorade thirst quencher sports beverages.
"Ongoing  Businesses":   includes the net sales and operating results of all
Company businesses not reported as Divested Businesses (see below).
"(Losses) Gains on divestitures":  1997 includes a pretax loss of $1.41 billion
on the sale of the Snapple beverages business and a combined pretax loss of $5.8
million  on  the sale of certain food service businesses.  1996 includes  pretax
gains  related  to  the following divestitures: U.S. and Canadian  frozen  foods
($133.6  million) and Italian products ($2.8 million) businesses.  1995 includes
pretax  gains on the following divestitures:  U.S. and Canadian pet food ($513.0
million),  U.S.  bean  and  chili ($91.2 million),  European  pet  food  ($487.2
million),  Mexican  chocolate ($74.5 million) and  Dutch  honey  ($4.9  million)
businesses.
"Divested  Businesses":   1997 includes current year  (through  the  divestiture
date)  net sales and operating results for the Snapple beverages (May 1997)  and
certain  food  service  (December 1997) businesses.  1996  includes  prior  year
(through the divestiture date) net sales and operating results for the U.S.  and
Canadian frozen foods (July 1996) and Italian products (January 1996) businesses
and  the  businesses  divested in 1997.  1995 includes net sales  and  operating
results  for  the  year  ended December 31, 1995, for the  following  businesses
(through the divestiture dates):  U.S. and Canadian pet food (March 1995),  U.S.
bean  and  chili (June 1995), European pet food (April 1995), Mexican  chocolate
(May 1995), Dutch honey (February 1995) and the businesses divested in 1996  and
1997.

25

</FN>
</TABLE>


1997 Compared with 1996

Consolidated net sales decreased 4 percent due to the absence of divested 
businesses.  For ongoing businesses, sales were up 6 percent driven by Worldwide
Gatorade thirst quencher, Latin American Foods and U.S. and Canadian Foods,
particularly ready-to-eat and hot cereals and flavored rice and pasta.  With the
exception of a ready-to-eat cereals price reduction in June 1996, price and
currency exchange rate changes did not significantly affect the comparison of
current and prior year net sales.

Consolidated gross profit margin was 48.9 percent in 1997 compared to 46.0
percent in 1996, reflecting lower costs in most businesses and the divestiture
of the lower-margin Snapple beverages business in 1997.

Selling, general and administrative (SG&A) expenses decreased $42.1 million,
primarily due to the absence of divested businesses.  For ongoing businesses,
SG&A increased $184.4 million, or 11 percent, driven by a 14 percent increase in
advertising and merchandising (A&M) expenses.  A&M expenses were 24.5 percent of
sales, up from 23.1 percent in the prior year, driven, in part, by increased
media support for Gatorade Frost and spending for new snacks.

During 1997, the Company recorded restructuring charges totaling $65.9 million.
In the U.S. and Canadian Foods business, restructuring charges of $44.3 million
were recorded for various plant consolidations, including $30.7 million for the
closing of a rice cakes plant in Gridley, California, $5.9 million for the
closing of a Near East plant in Leominster, Massachusetts and $3.6 million and
$4.1 million for manufacturing consolidations in the food service and hot
cereals businesses, respectively.  A Brazilian pasta plant consolidation in the
International Foods business resulted in restructuring charges of $10.7 million.
In Worldwide Beverages, restructuring charges of $3.1 million and $1.1 million
were recorded to reconfigure U.S. Gatorade manufacturing lines and to close an
office in Singapore, respectively.  The Company also recorded $4.9 million and
$1.8 million of restructuring charges related to staffing reductions in the U.S.
and Canadian Foods and Beverages businesses, respectively.  The restructuring
charges are comprised of asset write-offs, loss on leases, severance and
termination benefits and other shut-down costs.  Savings from these actions
substantially began in 1997 and are estimated to be about $29 million annually,
with approximately 90 percent in cash.  The Company is currently reviewing its
business strategies and may change its priorities, which could result in future
charges.  While the restructuring actions taken during the current year are
expected to result in the elimination of much of the overhead costs previously
allocated to the Snapple beverages business, certain costs will remain.  These
costs have been reallocated to the ongoing businesses and represent resources
for future growth.

Current year operating results include a pretax loss of $1.41 billion on the
sale of the Snapple beverages business in May 1997.  As a result of this
transaction, the Company expects to recover approximately $250 million in taxes
paid on previous capital gains from divestitures.  The Company has recognized a
tax benefit and recorded an income tax receivable for this amount. In December
1997, the Company completed the sale of the Richardson toppings and condiments
business and signed a definitive agreement to sell its food service bagel
businesses.  These transactions resulted in a combined pretax charge of $5.8
million, reflecting the sale and a write-down of assets to fair market value.
Cash proceeds from these transactions were received in January 1998.  The
Company continues to review strategies related to its business portfolio, which
may result in future charges.

Excluding the losses and gains on divestitures, restructuring charges and
operating results from divested businesses in both years, operating income of
$577.1 million increased $42.1 million, or 8 percent, from the prior year,
reflecting improvement across the ongoing Foods and Beverages businesses.  1997
operating results from divested businesses primarily reflect the Snapple
beverages operating losses through its May divestiture, compared to a full year
of operating results in 1996.

Net financing costs (net interest expense and foreign exchange losses) decreased
$18.4 million in the current year.  Debt levels declined by over $500 million
from December 31, 1996, due mainly to proceeds from the Snapple beverages
divestiture and cash from operations, resulting in lower interest expense.

Excluding the impact of the losses and gains on divestitures and restructuring
charges in both years, and a non-recurring foreign tax benefit of $7.2 million
in 1996, the effective tax rate was 38.1 percent in 1997 versus 41.0 percent in
1996.  The decrease was primarily due to lower non-deductible goodwill
amortization in 1997.


Industry Segment Operating Results

Foods - U.S. and Canadian net sales and volume increased by 4 percent.  Sales
increased in ready-to-eat and hot cereals, flavored rice and pasta, mixes, syrup
and new snacks.  A 12 percent increase in ready-to-eat cereals sales was driven
by volume growth in bagged and box cereals.  These sales increases more than
offset lower sales in rice cakes and food service, as well as the adverse effect
of the June 1996 ready-to-eat cereals price reduction. Competitive pressure in
the low-fat snacks category continued to adversely affect rice cakes sales and
profitability.  Plant consolidation and new snack product development were among
the Company's actions taken to address this issue.  Excluding restructuring
charges of $49.2 million and $6.4 million in 1997 and 1996, respectively, U.S.
and Canadian operating income increased 3 percent from the prior year, as the
favorable impact of the sales gain and lower costs was partly offset by
increases in A&M expenses.  Higher A&M expenses reflect increased trade and
media spending to support hot cereals, grain-based snacks and flavored rice and
pasta.

26

International sales and volume were up 5 percent and 2 percent, respectively,
reflecting increases in Latin America, particularly Brazilian chocolate powder
and ready-to-drink beverages.  Sales in Europe and the Asia/Pacific region were
stable. Excluding current year restructuring charges of $10.7 million and a non-
recurring net charge of $4.8 million related to the Brazilian pasta business,
International operating income increased $4.9 million.  Sales gains in Latin
America and improved profitability in the European cereals business more than
offset continued underwriting in the Asia/Pacific region.

The Company has taken numerous actions relative to its Brazilian pasta business
in light of the continuing operating losses of this business. During the
Company's operating planning process, an updated review of the strategies,
actions taken to date, and the expected financial prospects of this business was
undertaken.  As a part of this process, the Company evaluated the recoverability
of the long-lived assets of its Brazilian pasta business, including intangible
assets, pursuant to Financial Accounting Standards Board (FASB) Statement #121,
"Accounting for the Impairment of Long-Lived Assets and for Long-Lived Assets to
Be Disposed Of."  As the carrying value of the long-lived assets exceeded the
estimated undiscounted future cash flows, the Company was required to reduce the
carrying value of the net assets of its Brazilian pasta business to fair market
value. The Company's estimate of fair market value was based on various
methodologies including a discounted value of estimated future cash flows and a
fundamental analysis of the business' value.  The asset impairment resulted in a
non-cash charge of $39.8 million to reduce the carrying value of intangible
assets.  Separately, the Company received a $35.0 million cash litigation
settlement related to this business.

Beverages  - U.S. and Canadian net sales and volume increased 8 and 9 percent,
respectively, reflecting incremental sales from a new product, Gatorade Frost,
and strong execution of retail in-store initiatives, resulting in market share
gains.  Excluding current year restructuring charges of $4.9 million, U.S. and
Canadian operating income increased 4 percent.  Sales growth and lower packaging
costs were partly offset by a 15 percent increase in A&M expenses, driven, in
part, by media spending for Gatorade Frost, and the allocation of overhead costs
previously allocated to the Snapple beverages business.

International sales and volume increased 19 percent and 15 percent,
respectively.  Sales were up in all regions, led by a 24 percent gain in Latin
America.  The Company improved profitability in the Latin American and European
businesses and continued its underwriting in Asia/Pacific markets.

1996 Compared with 1995

Consolidated net sales decreased 13 percent, primarily due to divested
businesses.  The absence of sales from the businesses divested in 1995 and a
$59.5 million sales decline in Snapple beverages resulted in a significant sales
decrease.  A mid-summer change in advertising and promotion tactics and the lack
of volume momentum early in the beverage season contributed to the Snapple
beverages sales decline.  Excluding divested businesses from the comparison,
sales rose slightly as increases in U.S. Gatorade thirst quencher and hot
cereals, Canadian and International Foods were offset by declines in ready-to-
eat cereals (due to a June 1996 price reduction) and rice cakes, as well as
declines in the food service coffee, flavored rice and pasta and European
beverages businesses. With the exception of a ready-to-eat cereals price
reduction, price changes did not have a significant impact on 1996 sales.

Consolidated gross profit margin was 46.0 percent in 1996 compared to 44.7
percent in 1995,  reflecting lower costs in the U.S. and Canadian Beverages
business.

SG&A expenses declined 16 percent, driven by an 18 percent decrease in A&M
expenses.  A&M expenses were 23.1 percent of sales, down from 24.6 percent in
1995.  The Company spent $174.5 million in 1996 and $354.8 million in 1995 on
A&M to support businesses that have been divested.  For ongoing businesses,
increased efficiency in A&M spending in the U.S. and Canadian Foods and Gatorade
thirst quencher businesses resulted in lower A&M expenses.

In 1996, the Company recorded restructuring charges of $23.0 million.  These
charges included $16.6 million to change how the Company sold Snapple beverages
in certain Texas markets and $6.4 million for plant consolidations in the U.S.
and Canadian Foods business.  In 1995, the Company recorded restructuring
charges totaling $117.3 million.  These charges included $76.5 million for cost-
reduction and realignment activities, primarily in the corporate, U.S. shared
services and business unit structures, the European cereals business and the
U.S. distribution network.  The 1995 charges also included $16.4 million to
realign the European beverage and Asia/Pacific grain-based food businesses and
$24.4 million to reduce the amount of contract manufacturing capacity for
Snapple beverages.  Savings realized from the 1996 and 1995 restructuring
actions were in line with expectations.  With the 1997 divestiture of the
Snapple beverages business, there are no remaining reserves and no recurring
savings to be realized from restructuring activities related to that business.

27

Consolidated operating income included $136.4 million and $1.17 billion in gains
on divestitures in 1996 and 1995, respectively.  Excluding these gains,
restructuring charges and operating results from divested businesses in both
years, operating income of $535.0 million increased 31 percent from 1995,
reflecting improvement across the ongoing Foods and Beverages businesses.
Operating results from divested businesses reflect an increased loss in the U.S.
Snapple beverages business versus 1995, driven by the sales decline, higher
marketing and overhead expenses and increased A&M support, partly offset by
improved gross margin.

Net financing costs (net interest expense and foreign exchange losses) decreased
$25.5 million in 1996.  Debt levels declined due to proceeds from the 1996 and
1995 divestitures, resulting in lower interest expense.

The effective tax rate in 1996 was 40.4 percent versus 40.7 percent in 1995.
Excluding the impact of the gains on divestitures and restructuring charges in
both years, and a non-recurring foreign tax benefit of $7.2 million in 1996, the
effective tax rate was 41.0 percent in 1996 versus 40.2 percent in 1995.


Industry Segment Operating Results

Foods - U.S. and Canadian net sales declined 2 percent on nearly flat volume.
During 1996, the Company implemented changes in the A&M programs of its U.S. and
Canadian businesses with the intention of removing less profitable promotions
from its merchandising mix.  Operating income margins expanded both in
businesses with volume increases, including hot cereals, Canadian foods and
granola bars, as well as those with volume declines, including flavored rice and
pasta and food service, reflecting the success of these A&M program changes.
During 1996, the rice cakes and ready-to-eat cereals businesses faced
significant competitive issues which adversely affected sales.  Rice cakes
volume declined due to increased competitive pressure in the low-fat snacks
category.  In June 1996, the Company took price reductions averaging 15 percent
on 87 percent of its ready-to-eat cereals brands.  These pricing actions, a
response to comparable actions taken by major competitors, resulted in
significantly lower ready-to-eat sales and operating income in 1996 as compared
to 1995.  The adverse affect of the price reductions on ready-to-eat cereals
operating income was partially mitigated by a 3 percent volume gain in ready-to-
eat cereals.  Excluding restructuring charges of $6.4 million and $39.1 million
in 1996 and 1995, respectively, U.S. and Canadian operating income increased
$56.7 million, or 18 percent.  Operating results reflected a 2.5 percentage-
point improvement in operating margin, mainly the result of A&M efficiency
improvements.

International sales were up 5 percent while volume decreased 2 percent compared
to 1995.  Price increases in the Latin American business, particularly in
Brazil, were the key driver of the International sales gain.  Volume declines
were primarily in the Brazilian pasta and European foods businesses, which more
than offset volume gains in other foods businesses in Brazil and Venezuela.  The
Brazilian pasta volume decline was due to competitive pricing pressures, while
the decrease in European foods volume reflects the business realignment in that
region.  The absence of 1995 restructuring charges of $31.3 million was the key
driver of the improved operating results in 1996.  Improved profits in Europe
were offset by operating income declines in Latin America, due to increased
operating losses in the Brazilian pasta business.


Beverages - U.S. and Canadian Gatorade thirst quencher net sales growth of 5
percent on a 4 percent volume gain was aided by successful new flavors and
packaging and retail shelf space gains.  U.S. and Canadian operating income
increased $59.9 million, excluding 1995 restructuring charges of $8.0 million
from the comparison. Cost-reductions and efficiency gains in supply chain and
A&M costs were the key drivers of the operating profitability improvement.

International sales and volume decreased 8 percent and 7 percent, respectively,
primarily due to decreases in European Gatorade thirst quencher, reflecting 1995
restructuring actions.  The improvement in International operating results was
mainly due to the absence of 1995 restructuring charges of $14.5 million and
overhead reductions, principally in Europe.


Liquidity and Capital Resources

Net cash provided by operating activities was $490.0 million in 1997, an
increase of $79.6 million compared to 1996, reflecting improvements in operating
profitability from ongoing businesses, excluding restructuring charges, and a
$35.0 million non-recurring cash litigation settlement.  Net cash provided by
operating activities in 1996 and 1995 was $410.4 million and $407.1 million,
respectively.

Capital expenditures were $215.7 million, $242.7 million and $301.2 million for
1997, 1996 and 1995, respectively. Capital expenditures are expected to continue
in the mid-$200 million range in 1998, as the Company plans to continue its
expansion of production capacity in the United States.  The Company expects
capital expenditures and cash dividends to be financed primarily through cash
flow from operating activities.

28

Cash proceeds from business divestitures in 1997, 1996 and 1995 were $300.0
million, $174.4 million and $1.28 billion, net of tax, respectively.  Over the
last three years, cash proceeds from business divestitures were primarily used
to reduce short-term debt.  Cash proceeds from the sale of certain food service
businesses of approximately $70 million were received in January 1998.
Anticipated cash proceeds of approximately $250 million from the recovery of
income taxes paid on previous capital gains are expected to be received in 1998.
Net cash outlays related to business acquisitions were $57.3 million in 1995.

Financing activities used cash of $593.4 million, $331.3 million and $1.34
billion in 1997, 1996 and 1995, respectively, primarily reflecting the use of
business divestiture proceeds to reduce short-term debt.  Short-term and long-
term debt (total debt) as of December 31, 1997 was $1.06 billion, a decrease of
$504.6 million from December 31, 1996.  Total debt at December 31, 1995 was
$1.76 billion.  The total-debt-to-total capitalization ratio was 81.0 percent,
55.6 percent and 61.7 percent as of December 31, 1997, 1996 and 1995,
respectively.  The loss on the Snapple beverages divestiture was the key reason
for the ratio change from the prior year.

In 1997, the Company reduced the level of its revolving credit facilities by a
total of $225.0 million.  The Company now has a $450.0 million annually
extendible five-year revolving credit facility and a $225.0 million 364-day
extendible revolving credit facility which may, at the Company's option, be
converted into a two-year term loan.  Both facilities are with various banks.
Credit facilities obtained by the Company have dramatically decreased over the
last three years as commercial paper borrowings supported by the revolving
credit facilities were reduced.  The Company's levels of revolving credit
facilities at December 31, 1996 and 1995 were $900.0 million and $1.5 billion,
respectively.

The Company's current debt and commercial paper ratings are as follows:
Standard & Poor's (BBB+ and A2); Fitch (BBB and F2); and Moody's (Baa1 and P2).

During 1997, the Company repurchased 987,632 shares of its outstanding common
stock for $50.0 million under the 10 million share repurchase program announced
in August 1993.  The Company has approximately 2.3 million shares remaining for
repurchase under this program.


Derivative Financial and Commodity Instruments

The Company actively monitors its exposure to risk from changes in commodity
prices, foreign exchange rates and interest rates.  Derivative financial and
commodity instruments are used to reduce the impact of these risks.  The Company
does not use these instruments for trading purposes and does not use instruments
where there are no underlying exposures.  Management believes that its use of
these instruments to reduce risk is in the Company's best interest.

The Company has estimated its market risk exposures using sensitivity analyses.
Market risk exposure has been defined as the change in fair value of a
derivative commodity or financial instrument assuming a hypothetical 10 percent
adverse change in market prices or rates.  Fair value was determined using
quoted market prices, if available.  The results of the sensitivity analyses are
summarized below.  Actual changes in market prices or rates may differ from
hypothetical changes.

Commodities - The Company uses commodity futures and options to manage price
exposures on commodity inventories or anticipated commodity purchases.  The
Company typically purchases certain commodities such as oats, corn, corn
sweetener, wheat, coffee beans and orange juice concentrate.  The commodity
instruments sensitivity analysis excluded the underlying commodity positions
that are being hedged by derivative commodity instruments, which have a high
degree of inverse correlation with changes in the fair value of the commodity
instruments.  Based on the results of the sensitivity analysis, the estimated
quarter-end market risk exposure during 1997 on an average, high and low basis
was $2.9 million, $4.2 million and $1.4 million, respectively.

Foreign Exchange - The Company uses foreign currency forwards and options
contracts and currency swap agreements to manage foreign currency exchange rate
risk related to projected operating income from foreign entities and net
investments in foreign subsidiaries.  The Company's exposure to foreign currency
exchange rates exists primarily with the following currencies versus the U.S.
dollar:  Mexican peso, Canadian dollar and Brazilian real.  The foreign exchange
sensitivity analysis included currency forward and option contracts and other
financial instruments affected by foreign exchange risk, including cash and
foreign currency-denominated debt.  The sensitivity analysis excluded the
underlying projected operating income and net investment exposures, which have a
high degree of inverse correlation with the financial investments used to hedge
them.  Based on the results of the sensitivity analysis, the estimated quarter-
end market risk exposure in 1997 was $5.9 million, $8.9 million and $2.5 million
on an average, high and low basis, respectively.

29

Interest Rates - The Company occasionally uses interest rate swap agreements to
manage its exposure to fluctuations in interest rates. The Company's interest
rate-related financial instruments consist primarily of debt.  No derivative
financial instruments related to interest rate risk were outstanding as of
December 31, 1997.  Based on the results of the sensitivity analysis, the
estimated market risk exposure for interest rate-related financial instruments
was approximately $44 million as of December 31, 1997.

Current and Pending Accounting Changes and Other Matters

In March 1997, the FASB issued Statement #128, "Earnings per Share."  This
Statement simplifies the computation of earnings per share and makes the
computation more consistent with International Accounting Standards.  The
Company's adoption of this new standard in December 1997 has not significantly
impacted previously reported earnings per share.  As the Company incurred a net
loss in 1997, the adoption of this standard, specifically, the presentation of
earnings per share - assuming dilution, did not affect reported per share 
results. As such, 1997 per share results may not be indicative of future trends.
See Note 17 to the Consolidated Financial Statements for further discussion.

In July 1997, the FASB issued Statement #130, "Reporting Comprehensive Income,"
and Statement #131, "Disclosures about Segments of an Enterprise and Related
Information."  Statement #130 establishes standards for reporting comprehensive
income in financial statements and Statement #131 expands certain reporting and
disclosure requirements for segments from current standards.  The Company is not
required to adopt these Statements until 1998 and does not expect the adoption
of these new standards to result in material changes to previously reported
amounts or disclosures.

The Company's Brazilian operations were treated as a highly inflationary economy
through December 31, 1997.  Thereafter, the Company will treat Brazil as non-
highly inflationary and accordingly, change the functional currency from the
U.S. dollar to the Brazilian real.  The impact of this change is not expected to
have a material effect on the Company's financial statements.  While the
Company's operations in the Asia/Pacific region are relatively small, the long-
term impact of the recent Asia/Pacific currency market declines on the Company's
operations is uncertain.

The Company uses software and other related technologies throughout its business
that will be affected by the date change in the Year 2000.  With senior
management accountability and corporate staff guidance, the affected operating
units are in varying stages of assessment and implementation of a plan to
address the Company's Year 2000 issues.  Overall, the Company has targeted Year
2000 compliance primarily by the end of 1998, with certain operating units
targeting compliance by no later than mid-1999.  While the Company's plans are
underway, and the Company does not anticipate such, the consequences of non-
compliance by the Company, its customers or its suppliers, could have a material
adverse impact on the Company's operations.  The Company will continue to incur
expenses related to these efforts; however, such expenses are not expected to
have a material impact on the Company's results of operations.


Cautionary Statement on Forward-Looking Statements

Forward-looking statements, within the meaning of Section 21E of the Securities
and Exchange Act of 1934, are made throughout this Management's Discussion and
Analysis. The Company's results may differ materially from those in the forward-
looking statements.  Forward-looking statements are based on management's
current views and assumptions, and involve risks and uncertainties that could
significantly affect expected results.  For example, operating results may be
affected by external factors such as:  actions of competitors; changes in laws
and regulations, including changes in governmental interpretations of
regulations and changes in accounting standards; customer demand; effectiveness
of spending or programs; fluctuations in the cost and availability of supply
chain resources; and foreign economic conditions, including currency rate
fluctuations.

30


The Quaker Oats Company and Subsidiaries

<TABLE>
<CAPTION>
                                                                              Dollars in Millions (Except Per Share Data)
Consolidated           Year Ended December 31                                              1997        1996         1995
Statements of Income   <S>                                                             <C>         <C>          <C>
                       Net Sales                                                       $5,015.7    $5,199.0     $5,954.0
                       Cost of goods sold                                               2,564.9     2,807.5      3,294.4
                                                                                 
                       Gross profit                                                     2,450.8     2,391.5      2,659.6
                       Selling, general and administrative expenses                     1,938.9     1,981.0      2,358.8
                       Losses (gains) on divestitures and restructuring charges - net   1,486.3      (113.4)    (1,053.5)
                       Interest expense                                                    85.8       106.8        131.6
                       Interest income                                                     (6.7)       (7.4)        (6.2)
                       Foreign exchange loss - net                                         10.8         8.9          8.4
                       
                       (Loss) Income Before Income Taxes                               (1,064.3)      415.6      1,220.5
                       (Benefit) provision for income taxes                              (133.4)      167.7        496.5
                       
                       Net (Loss) Income                                                 (930.9)      247.9        724.0
                       Preferred dividends - net of tax                                     3.5         3.7          4.0
                       
                       Net (Loss) Income Available for Common                          $ (934.4)   $  244.2     $  720.0
                       
                       Per Common Share:                                                                  
                           Net (loss) income                                           $  (6.80)   $   1.80     $   5.39
                           Net (loss) income - assuming dilution                       $  (6.80)   $   1.78     $   5.23
                           Dividends declared                                          $   1.14    $   1.14     $   1.14
                       
                       Average Number of Common Shares Outstanding (in thousands)       137,460     135,466      134,149
                
                       See accompanying notes to the consolidated financial statements.
                                                                    
31

The Quaker Oats Company and Subsidiaries

<CAPTION>

Consolidated         December 31                                                1997         1996          
Balance Sheets       Assets                                                    
                     <S>                                                    <C>          <C>
                     Current Assets                                            
                       Cash and cash equivalents                            $   84.2     $  110.5
                       Trade accounts receivable - net of allowances           305.7        294.9
                       Inventories                                              
                         Finished goods                                        172.6        181.8
                         Grains and raw materials                               59.0         62.1
                         Packaging materials and supplies                       24.5         31.0
                           Total inventories                                   256.1        274.9
                                                                              
                       Other current assets                                    487.0        209.4
                           Total Current Assets                              1,133.0        889.7
                                                                              
                                                                              
                     Property, Plant and Equipment                               
                       Land                                                     29.1         29.6
                       Buildings and improvements                              417.2        389.5
                       Machinery and equipment                               1,466.8      1,524.2
                       Property, plant and equipment                         1,913.1      1,943.3
                       Less accumulated depreciation                           748.4        742.6
                         Property - Net                                      1,164.7      1,200.7
                                                                              

                     Intangible Assets - Net of Amortization                   350.5      2,237.2
                     Other Assets                                               48.8         66.8
                     
                     Total Assets                                           $2,697.0     $4,394.4
                                                                   
                     See accompanying notes to the consolidated financial statements.

32

<CAPTION>                 
                                                                               Dollars in Millions
                     December 31                                                 1997         1996
                     Liabilities and Shareholders' Equity                                                 
                     <S>                                                     <C>          <C>
                     Current Liabilities                                                     
                       Short-term debt                                       $   61.0     $  517.0
                       Current portion of long-term debt                        108.4         51.1
                       Trade accounts payable                                   191.3        210.2
                       Accrued payroll, benefits and bonus                      132.3        111.3
                       Accrued advertising and merchandising                    123.0        130.2
                       Income taxes payable                                      73.8         42.4
                       Other accrued liabilities                                255.9        292.5
                            Total Current Liabilities                           945.7      1,354.7
                                                                                          
                     Long-term Debt                                             887.6        993.5
                     Other Liabilities                                          578.9        558.9
                     Deferred Income Taxes                                       36.3        238.4
                                                                                          
                     Preferred Stock, Series B, no par value, authorized                     
                       1,750,000 shares; issued 1,282,051 of $5.46 cumulative 
                       convertible shares (liquidating preference of $78 
                       per share)                                               100.0        100.0        
                     Deferred Compensation                                      (57.2)       (64.9)
                     Treasury Preferred Stock, at cost, 245,147 and 187,810                  
                       shares, respectively                                     (22.3)       (16.1)
                                                                                          
                     Common Shareholders' Equity                                             
                       Common stock, $5 par value, authorized 400 million 
                         shares                                                 840.0        840.0
                       Additional paid-in capital                                29.0           --
                       Reinvested earnings                                      431.0      1,521.3
                       Cumulative translation adjustment                        (82.4)       (68.2)
                       Deferred compensation                                    (91.0)      (103.4)
                       Treasury common stock, at cost                          (898.6)      (959.8)
                              Total Common Shareholders' Equity                 228.0      1,229.9
                     Total Liabilities and Shareholders' Equity              $2,697.0     $4,394.4

33

The Quaker Oats Company and Subsidiaries

<CAPTION>
                                                                                                    Dollars in Millions
Consolidated               Year Ended December 31                                           1997       1996        1995
Statements of Cash Flows   Cash Flows from Operating Activities:                                 
                             <S>                                                         <C>        <C>         <C>
                             Net (loss) income                                           $(930.9)   $ 247.9     $ 724.0
                             Adjustments to reconcile net (loss) income to                       
                                 net cash provided by operating activities:             
                               Depreciation and amortization                               161.4      200.6       204.0
                               Deferred income taxes                                       (12.0)      14.3        22.5
                               Losses (gains) on divestitures - net of tax 
                                 of $(269.0), $54.6 and $476.2 in 1997, 1996             
                                 and 1995, respectively                                  1,151.4      (81.8)     (694.6)
                               Restructuring charges                                        65.9       23.0       117.3
                               Asset impairment loss                                        39.8         --          --
                               Loss on disposition of property and equipment                41.6       29.0        27.4
                               (Increase) decrease in trade accounts receivable            (61.0)      62.6        43.7
                               (Increase) decrease in inventories                          (24.5)      19.6        44.8
                               (Increase) decrease in other current assets                 (11.6)      65.1       (76.0)
                               (Decrease) increase in trade accounts payable                (3.2)     (53.7)       49.8
                               Increase (decrease) in other current liabilities              9.8     (164.2)     (117.0)
                               Change in deferred compensation                              20.1       21.5        21.4
                               Other items                                                  43.2       26.5        39.8
                               Net Cash Provided by Operating Activities                   490.0      410.4       407.1
                           
                           Cash Flows from Investing Activities:                                       
                             Additions to property, plant and equipment                   (215.7)    (242.7)     (301.2)
                             Business acquisitions                                            --         --       (57.3)
                             Business divestitures - net of tax of $54.6 and $476.2                         
                               in 1996 and 1995, respectively                              300.0      174.4     1,278.7
                             Change in other assets                                           --        0.2         4.2
                               Net Cash Provided by (Used in) Investing Activities          84.3      (68.1)      924.4
                           
                           Cash Flows from Financing Activities:                                       
                             Cash dividends                                               (159.4)    (157.0)     (154.8)
                             Change in short-term debt                                    (452.9)    (124.5)   (1,243.5)
                             Proceeds from long-term debt                                    8.3        2.4       212.6
                             Reduction of long-term debt                                   (54.4)     (77.7)      (60.0)
                             Proceeds from short-term debt to be refinanced                   --         --      (112.0)
                             Issuance of common treasury stock                             121.2       31.0        20.4
                             Repurchases of common stock                                   (50.0)        --          --
                             Repurchases of preferred stock                                 (6.2)      (5.5)       (5.7)
                               Net Cash Used in Financing Activities                      (593.4)    (331.3)   (1,343.0)
                                                                                                 
                           Effect of Exchange Rate Changes on Cash and Cash       
                             Equivalents                                                    (7.2)       6.3         1.7  
                           Net (Decrease) Increase in Cash and Cash Equivalents            (26.3)      17.3        (9.8)
                           Cash and Cash Equivalents - Beginning of Period                 110.5       93.2       103.0
                           Cash and Cash Equivalents - End of Period                     $  84.2    $ 110.5     $  93.2

                                                                                                 
                           See  accompanying  notes  to  the  consolidated  financial statements.

34

<CAPTION>
                                                                                      Dollars in Millions (Except Per Share Data)
Industry Segment                                                     Net Sales            Operating Income (Loss) (a)(b)(c)(d)(e)
Information       Year Ended December 31                     1997       1996        1995              1997       1996       1995
                  <S>                                    <C>         <C>        <C>                <C>        <C>        <C>
                  Foods                                                                                
                    U.S. and Canadian                    $2,572.8    $2,463.1   $2,510.6           $ 334.2    $ 366.3    $ 276.9
                    International                           657.1       625.5      594.5              (4.0)       6.6      (22.7)
                  Total Foods                             3,229.9     3,088.6    3,105.1             330.2      372.9      254.2
                  Beverages                                                                            
                    U.S. and Canadian                     1,183.3     1,095.4    1,039.8             177.8      176.3      108.4
                    International                           335.2       282.5      307.6               3.2      (20.6)     (46.5)
                  Total Beverages                         1,518.5     1,377.9    1,347.4             181.0      155.7       61.9
                  Total Ongoing Businesses                4,748.4     4,466.5    4,452.5             511.2      528.6      316.1
                  Total Divested Businesses(f)(g)(h)(i)     267.3       732.5    1,501.5          (1,435.5)      37.3    1,098.9
                  Net Sales and Operating (Loss) Income  $5,015.7    $5,199.0   $5,954.0            (924.3)     565.9    1,415.0
                  Less: General corporate expenses (j)                                                50.1       42.0       60.7
                        Interest expense - net                                                        79.1       99.4      125.4
                        Foreign exchange loss - net                                                   10.8        8.9        8.4
                  (Loss) Income before income taxes                                               (1,064.3)     415.6    1,220.5
                  (Benefit) provision for income taxes                                              (133.4)     167.7      496.5
                  Net (Loss) Income                                                                $(930.9)   $ 247.9    $ 724.0
                  Per Common Share:
                    Net (loss) income                                                              $ (6.80)   $  1.80    $  5.39
                    Net (loss) income - assuming dilution                                          $ (6.80)   $  1.78    $  5.23
                
                <FN>
                (a)  1997  operating results for Ongoing Businesses include pretax restructuring charges  of  $65.9  million,
                or $.27 per share; $49.2  million,  $4.9   million, $10.7   million and $1.1  million are included in U.S. 
                and Canadian Foods,  U.S. and   Canadian  Beverages,  International  Foods  and  International  Beverages,
                respectively.
                (b)  1997 operating results for International Foods include a pretax net  charge of  $4.8  million,  or  
                $.02  per  share, for an asset  impairment  loss  partly offset by a cash litigation settlement. 
                (c)   1996  operating  results  for  U.S.  and  Canadian  Foods  include  pretax restructuring charges of 
                $6.4  million, or $.03 per share.
                (d)  1995  operating results for Ongoing Businesses include pretax restructuring charges of  $92.9 million, 
                or $.42 per share; $39.1 million, $8.0 million, $31.3 million  and  $14.5 million are included in U.S. and
                Canadian  Foods,  U.S.  and Canadian   Beverages,   International  Foods   and    International   Beverages,
                respectively.
                (e)  See  Notes  2  and 3 to the consolidated financial statements  for  further discussion   of  1995  
                through  1997  losses  and  gains  on  divestitures and restructuring charges. 
                (f) 1997 operating results for Divested Businesses include pretax losses of $1.42 billion, or $8.41 
                per share.
                (g)  1996  operating  results for Divested Businesses include  pretax  gains  of $136.4   million, or 
                $.60 per share, and pretax restructuring charges  of  $16.6 million, or $.11 per share.
                (h) 1995 operating results for Divested Businesses include pretax gains of $1.17 billion,  or $5.20 per 
                share, and pretax restructuring charges of $24.4 million, or $.11 per share.
                (i)  1997  includes current year (through the divestiture date)  net  sales  and operating results for 
                the Snapple beverages and certain food service businesses.  1996  includes prior year (through the 
                divestiture date) net sales and operating results  for the U.S. and Canadian frozen foods and Italian 
                products businesses and  the  businesses  divested in 1997.  1995 includes net sales  and  operating 
                results for the year ended December 31, 1995, for the following businesses (through the divestiture date):  
                U.S. and Canadian pet  food,  U.S. bean and chili, European pet food, Mexican chocolate, Dutch honey and 
                the businesses divested in 1997 and 1996.
                (j) 1995 general corporate expenses include a provision of $10.6 million, or $.05 per share, for estimated 
                litigation costs.
                </FN>

35

The Quaker Oats Company and Subsidiaries

<CAPTION>

Industry Segment and                                                       Identifiable Assets
Geographic Area Information  Year Ended December 31                1997            1996           1995
                             <S>                               <C>             <C>            <C>
                             Industry Segment Information                                                        
                             Foods                             $1,636.7        $1,705.2       $1,728.2
                             Beverages                            544.6           537.8          490.6
                             Total Ongoing Businesses           2,181.3         2,243.0        2,218.8
                             Divested Businesses (a)                 --         1,930.6        2,133.0
                             Total Businesses                   2,181.3         4,173.6        4,351.8
                             Corporate (b)                        515.7           220.8          268.6
                             Total Consolidated                $2,697.0        $4,394.4       $4,620.4
                                                                                                      
<CAPTION>                                                                                                      

                                                                           Identifiable Assets       
                             Year Ended December 31                1997            1996           1995
                             <S>                               <C>             <C>            <C>
                             Geographic Area Information                                                             
                             United States and Canada          $1,672.3        $1,689.0       $1,673.9
                               Latin America                      289.3           339.6          331.5
                               Europe and Asia/Pacific            219.7           214.4          213.4
                             International                        509.0           554.0          544.9
                             Total Ongoing Businesses           2,181.3         2,243.0        2,218.8
                             Divested Businesses (a)                 --         1,930.6        2,133.0
                             Total Businesses                   2,181.3         4,173.6        4,351.8
                             Corporate (b)                        515.7           220.8          268.6
                             Total Consolidated                $2,697.0        $4,394.4       $4,620.4

                             <FN>
                             (a) Includes the following Divested Businesses: 1997 (Snapple beverages,
                             certain food service businesses); 1996 (Snapple beverages, certain food 
                             service businesses, U.S. and Canadian frozen foods and Italian products); 
                             1995  (Snapple beverages, certain food service businesses, U.S. and
                             Canadian frozen foods, U.S. and Canadian pet food, U.S. bean and chili,
                             Italian products, European pet food, Mexican chocolate and Dutch honey).
                             (b) Identifiable assets include corporate cash and cash equivalents,
                             short-term investments and  miscellaneous receivables and investments.
                             </FN>

</TABLE>
36




<TABLE>                                                             
<CAPTION>                                                             
                                                             Dollars in Millions
           Capital Expenditures                   Depreciation and Amortization
       1997        1996        1995               1997         1996         1995
   <C>         <C>         <C>                 <C>          <C>         <C>                              
   
   $  128.1    $  131.3    $  159.7            $ 100.2      $  98.6     $   95.5
       84.9        97.3        90.4               39.4         32.2         29.0
      213.0       228.6       250.1              139.6        130.8        124.5
        2.7        14.1        45.9               20.1         68.3         77.5
      215.7       242.7       296.0              159.7        199.1        202.0
         --          --         5.2                1.7          1.5          2.0
   $  215.7    $  242.7    $  301.2            $ 161.4      $ 200.6     $  204.0
                                                                                       
<CAPTION>                                                                                        
               Net Sales (c)              Operating Income (Loss) (d)(e)(f)(g)(h) 
                                                 
       1997        1996        1995               1997         1996         1995
    <C>         <C>         <C>                 <C>          <C>         <C> 
    
    3,756.1    $3,558.5    $3,550.4            $ 512.0      $ 542.6     $  385.3
      683.6       605.7       571.8               25.2         20.0         29.9
      308.7       302.3       330.3              (26.0)       (34.0)       (99.1)
      992.3       908.0       902.1               (0.8)       (14.0)       (69.2)
    4,748.4     4,466.5     4,452.5              511.2        528.6        316.1
      267.3       732.5     1,501.5           (1,435.5)        37.3      1,098.9
    5,015.7     5,199.0     5,954.0             (924.3)       565.9      1,415.0
         --          --          --                 --           --           --
   $5,015.7    $5,199.0    $5,954.0            $(924.3)     $ 565.9     $1,415.0
     
     <FN>
     (c) Represents net sales to unaffiliated customers only. Net sales between 
     geographic areas have been eliminated.
     (d) U.S. and Canada includes pretax restructuring charges of $54.1 million, 
     $6.4 million and $47.1 million in 1997, 1996 and 1995, respectively.
     (e) Latin America includes pretax restructuring charges of $10.7 million 
     and $4.1 million in 1997 and 1995, respectively, and a pretax net charge 
     of $4.8 million for an asset impairment loss partly offset by a cash 
     litigation settlement in 1997.
     (f) Europe and Asia/Pacific includes pretax restructuring charges of 
     $1.1 million and $41.7 million in 1997 and 1995, respectively.
     (g) Divested Businesses includes pretax restructuring charges of $16.6 
     million and $24.4 million in 1996 and 1995, respectively, and pretax 
     (losses) gains on divestitures of $(1.42) billion, $136.4 million and 
     $1.17 billion in 1997, 1996 and 1995, respectively.
     (h) See Notes 2 and 3 to consolidated financial statements for further 
     discussion of 1995 through 1997 losses and gains on divestitures and 
     restructuring charges.
     </FN>

37

The Quaker Oats Company and Subsidiaries

<CAPTION>

Consolidated                                                                                                     
Statements of Common                                                                      Common Stock Issued       Common Shares
Shareholders' Equity                                                                     Shares         Amount        Outstanding
                        <S>                                                         <C>                <C>            <C>
                        Balance as of December 31, 1994                             167,978,792        $ 840.0        133,686,796
                        Net income                                                                 
                        Cash dividends declared on common stock                                    
                        Cash dividends declared on preferred stock                                 
                        Common stock issued for stock purchase and incentive plans                                      1,119,259
                        Foreign currency adjustments (net of allocated                             
                          income tax benefits of $4.0)
                        Deferred compensation                                                      
                        Other                                                                      
                        Balance as of December 31, 1995                             167,978,792          840.0        134,806,055
                        Net income                                                                 
                        Cash dividends declared on common stock                                    
                        Cash dividends declared on preferred stock                                 
                        Common stock issued for stock purchase and incentive plans                                      1,287,010
                        Foreign currency adjustments (net of allocated                             
                          income tax benefits of $1.1)
                        Deferred compensation                                                      
                        Other                                                                      
                        Balance as of December 31, 1996                             167,978,792          840.0        136,093,065
                        Net loss                                                                   
                        Cash dividends declared on common stock                                    
                        Cash dividends declared on preferred stock                                 
                        Common stock issued for stock purchase and incentive plans                                      3,707,667
                        Repurchases of common stock                                                                      (987,632)
                        Foreign currency adjustments (net of allocated income tax                             
                          provision of $0.4)
                        Deferred compensation                                                      
                        Other                                                                      
                        Balance as of December 31, 1997                             167,978,792        $ 840.0        138,813,100
   
                        See accompanying notes to the consolidated financial statements.

38

<CAPTION>

                                                                                                               Dollars in Millions
                          Additional                       Cumulative                                         
                             Paid-In      Reinvested      Translation          Deferred         Treasury Common Stock
                             Capital        Earnings       Adjustment      Compensation         Shares         Amount        Total
                              <C>            <C>             <C>               <C>          <C>            <C>            <C>
                              $   --         $ 867.6         $ (90.0)          $(133.1)     34,291,996     $(1,031.8)     $  452.7
                                               724.0                                                                         724.0
                                              (150.8)                                                                       (150.8)
                                                (4.0)                                                                         (4.0)
                                (2.7)           (3.2)                                       (1,119,259)         33.4          27.5
                                                                                              
                                                                12.2                                                          12.2
                                                                                  15.0                                        15.0
                                 2.7                                                                                           2.7
                                  --         1,433.6           (77.8)           (118.1)     33,172,737        (998.4)      1,079.3
                                               247.9                                                                         247.9
                                              (153.3)                                                                       (153.3)
                                                (3.7)                                                                         (3.7)
                                (3.0)           (3.2)                                       (1,287,010)         38.6          32.4
                                                                                              
                                                                 9.6                                                           9.6
                                                                                  14.7                                        14.7
                                 3.0                                                                                           3.0
                                  --         1,521.3           (68.2)           (103.4)     31,885,727        (959.8)      1,229.9
                                              (930.9)                                                                       (930.9)
                                              (155.9)                                                                       (155.9)
                                                (3.5)                                                                         (3.5)
                                11.2                                                        (3,707,667)        111.2         122.4
                                                                                               987,632         (50.0)        (50.0)
                                                                                              
                                                               (14.2)                                                        (14.2)
                                                                                  12.4                                        12.4
                                17.8                                                                                          17.8
                              $ 29.0         $ 431.0         $ (82.4)          $ (91.0)     29,165,692     $  (898.6)     $  228.0
                                                                    
</TABLE>

39

The Quaker Oats Company and Subsidiaries

<TABLE>
<CAPTION>

Six-Year             Year Ended December 31                           1997       1996        1995       1994       1993       1992
Selected Financial   Operating Results (a)(b)(c)(d)(e)(f)(g)(h)
Data                 <S>                                          <C>        <C>         <C>        <C>        <C>        <C>
                     Net sales                                    $5,015.7   $5,199.0    $5,954.0   $6,211.1   $5,791.9   $5,704.7
                     Gross profit                                  2,450.8    2,391.5     2,659.6    3,088.4    2,920.0    2,841.1
                     (Loss) income before income taxes and                                                                
                       cumulative effect of accounting changes    (1,064.3)     415.6     1,220.5      320.4      495.0      465.3
                     (Benefit) provision for income taxes           (133.4)     167.7       496.5      127.3      190.4      188.4
                     (Loss) income before cumulative                                                                     
                       effect of accounting changes                 (930.9)     247.9       724.0      193.1      304.6      276.9
                     Cumulative effect of accounting                                                                      
                       changes - net of tax                             --         --          --       (4.1)        --     (115.5)
                     Net (loss) income                            $ (930.9)  $  247.9    $  724.0   $  189.0   $  304.6   $  161.4
                     Per common share:                                                                                             
                       (Loss) income before cumulative                                                                     
                         effect of accounting changes             $  (6.80)  $   1.80    $   5.39   $   1.41   $   2.14   $   1.85 
                       Cumulative effect of accounting changes          --         --          --      (0.03)        --      (0.79)
                       Net (loss) income                          $  (6.80)  $   1.80    $   5.39   $   1.38   $   2.14   $   1.06
                       Net (loss) income - assuming dilution      $  (6.80)  $   1.78    $   5.23   $   1.36   $   2.09   $   1.05
                     Dividends declared:                                                                                  
                       Common stock                               $   155.9  $  153.3    $  150.8   $  145.8   $  138.2   $  131.8
                       Per common share                           $    1.14  $   1.14    $   1.14   $   1.10   $   1.01   $   0.91
                       Convertible preferred and redeemable                         
                         preference stock                         $     3.5  $    3.7    $    4.0   $    4.0   $    4.1   $    4.2
                     Average number of common shares                                                                      
                       outstanding (in thousands)                   137,460   135,466     134,149    133,709    139,833    146,135
                
                     <FN>                   
                     (a)   1997   operating  results  include   pretax restructuring charges of $65.9 million, or $.27 per share,
                     and pretax losses of $1.42  billion, or $8.41 per share, for business divestitures. 
                     (b)   1996   operating  results include pretax restructuring charges of $23.0 million, or $.14 per share,  
                     and pretax gains of $136.4  million, or $.60 per share, for business divestitures.
                     (c)   1995   operating  results include pretax restructuring charges of $117.3 million, or $.53 per share, 
                     and pretax gains of $1.17 billion, or $5.20 per share, for business divestitures.
                     (d)   1994   operating results include pretax restructuring charges of $118.4 million, or $.55 per share, 
                     and a pretax gain of $9.8 million, or $.07 per share, for a business divestiture.
                     (e)  See  Notes  2  and  3  to  the  consolidated financial  statements for further  discussion  of 1995   
                     through   1997   losses   and   gains   on divestitures and restructuring charges.
                     (f)  1994 cumulative effect of accounting changes includes an after-tax charge of $4.1 million  for the 
                     adoption of FASB Statement #112.
                     (g)  Per  share data reflect the 1994 two-for-one stock split-up.
                     (h)  1992 cumulative effect of accounting changes includes  an  after-tax charge of $125.4  million for  
                     the  adoption of FASB Statement #106  and  a $9.9  million  tax benefit for  the  adoption  of FASB 
                     Statement #109.
                     </FN>

40

<CAPTION>

                                                                                         Dollars in Millions (Except Per Share Data)
                     Year Ended December 31                           1997       1996       1995        1994       1993        1992
                     Financial Statistics                         
                     <S>                                          <C>        <C>        <C>        <C>         <C>         <C>
                     Current ratio                                     1.2        0.7        0.6         0.5        0.9         1.2
                     Working capital                              $  187.3   $ (465.0)  $ (621.6)  $(1,616.9)  $  (89.4)   $  177.6
                     Property, plant and equipment - net          $1,164.7   $1,200.7   $1,167.8   $ 1,333.1   $1,222.0    $1,217.2
                     Depreciation expense                         $  122.0   $  119.1   $  115.3   $   133.1   $  132.3    $  131.7
                     Total assets                                 $2,697.0   $4,394.4   $4,620.4   $ 5,061.1   $2,805.2    $2,783.2
                     Long-term debt                               $  887.6   $  993.5   $1,051.8   $ 1,025.9   $  708.4    $  673.8
                     Convertible preferred stock (net of                                                                   
                       deferred compensation) and redeemable                                                               
                       preference stock                           $   20.5   $   19.0   $   17.7   $    17.0   $   13.1    $    9.5
                     Common shareholders' equity                  $  228.0   $1,229.9   $1,079.3   $   452.7   $  437.4    $  780.0
                     Net cash provided by operating activities    $  490.0   $  410.4   $  407.1   $   415.8   $  506.6    $  503.7
                     Operating return on assets (a)                 (29.1%)     13.3%      30.9%       13.1%      24.0%       21.9%
                     Gross profit as a percentage of sales           48.9%      46.0%      44.7%       49.7%      50.4%       49.8%
                     Advertising and merchandising as a                                                                      
                       percentage of sales                           24.5%      23.1%      24.6%       27.2%      25.9%       25.6%
                     (Loss) income before cumulative effect of                                                                
                       accounting changes as a percentage sales     (18.6%)      4.8%      12.2%        3.1%       5.3%        4.9%
                     Total debt-to-total capitalization ratio (b)    81.0%      55.6%      61.7%       86.3%      69.9%       49.6%
                     Common dividends as a percentage of (loss)           
                       income available for common shares (excluding 
                       cumulative effect of accounting changes)     (16.8%)     63.3%      21.2%       78.0%      47.2%       49.2%
                     Number of common shareholders                  27,838     29,690     30,353      28,142     28,237      33,721
                     Number of employees worldwide                  14,123     14,800     16,100      20,753     20,207      20,792
                     Market price range of common stock:                                                                 
                       High (c)                                   $ 55 1/8   $ 39 1/2   $ 37 1/2   $  42 1/2   $ 38 1/2    $ 37 3/16
                       Low (c)                                    $ 34 3/8   $ 30 3/8   $ 30 1/4   $  29 3/4   $ 30 3/16   $ 25 1/8
                    
                    <FN>
                    (a) Operating income divided by average identifiable assets of the consolidated total (excluding corporate).
                    (b)  Total debt divided by total debt plus total shareholders' equity  including convertible preferred stock 
                    (net of deferred compensation) and redeemable preference stock.
                    (c) Per share data reflect the 1994 two-for-one stock split-up.
                    </FN>

</TABLE>
41

The Quaker Oats Company and Subsidiaries

<TABLE>
<CAPTION>

Eleven-Year                                                                                                          Transition
Selected Financial Data                                                                                            Period Ended
                                                                                        Year Ended December 31      December 31
                                                                                         1997             1996             1995
               <S>                                                                   <C>              <C>              <C>
               Operating Results(a)(b)(c)(d)(e)(f)(g)(h)(i)(j)(k)
               Net sales                                                             $5,015.7         $5,199.0         $2,733.1
               Gross profit                                                           2,450.8          2,391.5          1,203.8
               (Loss) income from continuing operations before income                                      
                 taxes and cumulative effect of accounting changes                   (1,064.3)           415.6             25.6
               (Benefit) provision for income taxes                                    (133.4)           167.7             11.9
               (Loss) income from continuing operations before 
                 cumulative effect of accounting changes                               (930.9)           247.9             13.7
               (Loss) income from discontinued operations - net of tax                     --               --               --
               Income from the disposal of discontinued operations - net of tax            --               --               --
               Cumulative effect of accounting changes - net of tax                        --               --               --
               Net (loss) income                                                     $ (930.9)        $  247.9         $   13.7
                                                     
               Per common share:                                 
                 (Loss) income from continuing operations before cumulative                            
                   effect of accounting changes                                      $  (6.80)        $   1.80         $   0.09
                 (Loss) income from discontinued operations                                --               --               --
                 Income from the disposal of discontinued operations                       --               --               --
                 Cumulative effect of accounting changes                                   --               --               --
                 Net (loss) income                                                   $  (6.80)        $   1.80         $   0.09
                 Net (loss) income - assuming dilution                               $  (6.80)        $   1.78         $   0.09
                                                                                  
               Dividends declared:                                               
                 Common stock                                                        $  155.9         $  153.3         $   75.7
                 Per common share                                                    $   1.14         $   1.14         $   0.57
                 Convertible preferred and redeemable preference stock               $    3.5         $    3.7         $    2.0
              
               Average number of common shares outstanding (in thousands)             137,460          135,466          134,355

              <FN>
              (a)  1997  operating results include pretax restructuring  charges of  $65.9  million, or $.27 per share, and 
              pretax losses of  $1.42 billion, or $8.41 per share, for business divestitures.
              (b)  1996  operating results include pretax restructuring  charges of  $23.0  million, or $.14 per share, and 
              pretax gains of  $136.4 million, or $.60 per share, for business divestitures.
              (c)  1995  transition period reflects only six months of operating results.
              (d)  1995  transition  period  operating  results  include  pretax restructuring charges of $40.8 million, or 
              $.18 per share.
              (e)  Fiscal  1995  operating results include pretax  restructuring charges  of $76.5 million, or $.35 per share, 
              and pretax gains  of $1.17 billion, or $5.20 per share, for business divestitures.
              </FN>

                                                                              
42                                                                              

<CAPTION>                                                                              
                                                                              Dollars in Millions (Except Per Share Data)
                  Fiscal
              Year Ended
                 June 30
                    1995        1994        1993        1992        1991        1990        1989         1988        1987
                <C>         <C>         <C>         <C>         <C>         <C>         <C>          <C>         <C>
                
                $6,365.2    $5,955.0    $5,730.6    $5,576.4    $5,491.2    $5,030.6    $4,879.4     $4,508.0    $3,823.9
                 2,983.7     3,028.8     2,860.6     2,745.3     2,652.7     2,350.3     2,229.0      2,114.6     1,750.7
                 
                 1,359.9       378.7       467.6       421.5       411.5       382.4       239.1        314.6       295.9
                   553.8       147.2       180.8       173.9       175.7       153.5        90.2        118.1       141.3
                                                                                  
                   806.1       231.5       286.8       247.6       235.8       228.9       148.9        196.5       154.6
                      --          --          --          --       (30.0)      (59.9)       54.1         59.2        33.5
                      --          --          --          --          --          --          --           --        55.8    
                    (4.1)         --      (115.5)         --          --          --          --           --          --
                $  802.0    $  231.5    $  171.3    $  247.6    $  205.8    $  169.0    $  203.0     $  255.7    $  243.9
                                                                                  
                                                                                  
                                                                                  
                $   6.00    $   1.68    $   1.96    $   1.63    $   1.53    $   1.47    $   0.94     $   1.23    $   0.98
                      --          --          --          --       (0.20)      (0.40)       0.34         0.37        0.22
                      --          --          --          --          --          --          --           --        0.35
                   (0.03)         --       (0.79)         --          --          --          --           --          --
                $   5.97    $   1.68    $   1.17    $   1.63    $   1.33    $   1.07    $   1.28     $   1.60    $   1.55
                $   5.80    $   1.65    $   1.14    $   1.59    $   1.30    $   1.05    $   1.25     $   1.57    $   1.51
                                                                                  

                $  150.8    $  140.6    $  136.1    $  128.6    $  118.7    $  106.9    $   95.2     $   79.9    $   63.2
                $   1.14    $   1.06    $   0.96    $   0.86    $   0.78    $   0.70    $   0.60     $   0.50    $   0.40
                $    4.0    $    4.0    $    4.2    $    4.2    $    4.3    $    3.6          --           --          --

                 133,763     135,236     143,948     149,762     151,808     153,074     158,614      159,670     157,624

               <FN>     
               (f)  Fiscal 1994 operating results include pretax restructuring charges of $118.4 million, or $.55 per 
               share, and a pretax gain of $9.8 million,  or  $.07 per share, for a business divestiture.
               (g)  See  Notes 2 and 3 to the consolidated financial statements  for  further discussion   of  1995  
               through  1997  losses  and  gains  on  divestitures   and restructuring charges.
               (h)  Fiscal 1995 cumulative effect of accounting changes includes an after-tax charge of $4.1 million for
               the adoption of FASB Statement #112.
               (i)  Fiscal 1993 cumulative effect of accounting changes includes an after-tax charge  of  $125.4 million
               for the adoption of FASB Statement #106  and  a  $9.9 million tax benefit for the adoption of FASB 
               Statement #109.
               (j)  Fiscal  1989  operating results include pretax restructuring  charges  of $124.3  million,  or  
               $.50  per  share, for plant  consolidations  and  overhead reductions and a pretax charge of $25.6 
               million,  or  $.10 per share, for a change to the LIFO  method  of  accounting for the majority of U.S. 
               Foods and Beverages inventories.
               (k)  Per  share  data and average number of common shares outstanding  reflect the fiscal 1995 
               two-for-one stock split-up.
               </FN>
  

43

The Quaker Oats Company and Subsidiaries


<CAPTION>                                                                                         

Eleven-Year                                                                                                         Transition
Selected Financial Data                                                                                           Period Ended
                                                                                        Year Ended December 31     December 31
                                                                                         1997             1996            1995    
                     <S>                                                             <C>              <C>            <C>
                     Financial Statistics(a)(b)(c)                                            
                     Current ratio                                                        1.2              0.7             0.6
                     Working capital                                                 $  187.3         $ (465.0)       $ (621.6)
                     Property, plant and equipment - net                             $1,164.7         $1,200.7        $1,167.8 
                     Depreciation expense                                            $  122.0         $  119.1        $   59.2
                     Total assets                                                    $2,697.0         $4,394.4        $4,620.4
                     
                     Long-term debt                                                  $  887.6         $  993.5        $1,051.8
                     Convertible preferred stock (net of deferred 
                       compensation) and redeemable preference stock                 $   20.5         $   19.0        $   17.7
                     Common shareholders' equity                                     $  228.0         $1,229.9        $1,079.3
                     Net cash provided by operating activities                       $  490.0         $  410.4        $   84.3
                     
                     Operating return on assets (d)                                    (29.1%)           13.3%            2.4%
                     Gross profit as a percentage of sales                              48.9%            46.0%           44.0%
                     Advertising and merchandising as a percentage of sales             24.5%            23.1%           24.1%
                     (Loss) income from continuing operations before cumulative                                
                       effect of accounting changes as a percentage of sales           (18.6%)            4.8%            0.5%
                  
                     Total debt-to-total capitalization ratio (e)                       81.0%            55.6%           61.7%
                     Common dividends as a percentage of (loss) income                             
                       available for common shares (excluding cumulative 
                       effect of accounting changes)                                   (16.8%)           63.3%          633.3%
                  
                     Number of common shareholders                                     27,838           29,690          30,353
                     Number of employees worldwide                                     14,123           14,800          16,100
                     
                     Market price range of common stock:                            
                       High (f)                                                      $ 55 1/8         $ 39 1/2        $ 37 3/8
                       Low (f)                                                       $ 34 3/8         $ 30 3/8        $ 30 3/4

                    <FN>
                    (a)   Income-related  statistics  exclude  the   results   of businesses  reported  as  discontinued  
                    operations.   Balance sheet amounts and related statistics have  not  been  restated for discontinued 
                    operations,  other than Fisher-Price, due to materiality.
                    (b)  1995  transition  period reflects  only  six  months  of results.
                    (c)  Effective fiscal 1991, common shareholders'  equity  and number  of  employees worldwide were 
                    reduced as a  result  of the Fisher-Price spin-off.
                    </FN>


44
                                                                                       Dollars in Millions (Except Per Share Data)

  <CAPTION>
                        Fiscal
                    Year Ended
                       June 30
                          1995        1994         1993         1992         1991        1990        1989        1988        1987
                       <C>         <C>         <C>          <C>          <C>         <C>         <C>         <C>         <C>     
                            
                            0.7         1.0         1.0          1.2          1.3         1.3         1.8         1.4         1.4
                       $ (496.3)   $   (5.5)   $  (37.5)    $  168.7     $  317.8    $  342.8    $  695.8    $  417.5    $  507.9
                       $1,113.4    $1,214.2    $1,228.2     $1,273.3     $1,232.7    $1,154.1    $  959.6    $  922.5    $  898.6
                       $  125.4    $  133.3    $  129.9     $  129.7     $  125.2    $  103.5    $   94.2    $   88.3    $   81.6
                       $4,826.9    $3,043.3    $2,815.9     $3,039.9     $3,060.5    $3,377.4    $3,125.9    $2,886.1    $3,136.5

                       $1,103.1    $  759.5    $  632.6     $  688.7     $  701.2    $  740.3    $  766.8    $  299.1    $  527.7
                                                                                  
                       $   18.8    $   15.3    $   11.4     $    7.9     $    4.8    $    1.8          --          --          --
                       $1,128.8    $  445.8    $  551.1     $  842.1     $  901.0    $1,017.5    $1,137.1    $1,251.1    $1,087.5
                       $  475.5    $  450.8    $  558.2     $  581.3     $  543.2    $  460.0    $  408.3    $  320.8    $  375.1
   
                          42.3%       19.9%       21.1%        18.9%        18.8%       20.4%       14.4%       18.3%       22.1%
                          46.9%       50.9%       49.9%        49.2%        48.3%       46.7%       45.7%       46.9%       45.8%
                          26.3%       26.6%       25.7%        26.0%        25.6%       23.8%       23.4%       24.9%       22.9%
                                                                                  
                          12.7%        3.9%        5.0%         4.4%         4.3%        4.6%        3.1%        4.4%        4.0%

                          59.0%       68.8%       59.0%        48.7%        47.4%       52.3%       44.2%       33.8%       50.2%
                                                                                  
                                                                                  
                          19.0%       63.1%       48.9%        52.9%        58.9%       65.1%       46.9%       31.3%       25.9%
                                                                                                                           
                         29,148      28,197      33,154       33,580       33,603      33,859      34,347      34,231      32,358
                         17,300      20,000      20,200       21,100       20,900      28,200      31,700      31,300      30,800
                                                                                                                           
                       $ 42 1/2    $41          $38 1/2     $ 37 7/8     $32 7/16    $34 7/16    $ 33 1/8    $28 11/16   $28 13/16
                       $ 29 3/4    $30 15/16    $28 1/16    $ 25 1/8     $ 20 7/8    $22 9/16    $21 5/16    $ 15 1/2    $ 16 5/16

                        <FN>
                        (d) Operating income divided by average identifiable assets of the consolidated total (excluding corporate).
                        (e)  Total debt divided by total debt plus total shareholders' equity including convertible  preferred
                        stock  (net of deferred  compensation)  and  redeemable preference stock.
                        (f) Per share data reflect the fiscal 1995 two-for-one stock split-up.
                        </FN>

  </TABLE>
45


Notes to the Consolidated Financial Statements

Note 1
Summary of Significant Accounting Policies

Consolidation - The consolidated financial statements include The  Quaker  Oats
Company   and   all  of  its  subsidiaries  (the  Company).   All   significant
intercompany  transactions  have  been  eliminated.  Acquired  businesses   are
included  in the results of operations since their acquisition dates.  Divested
businesses  are  included in the results of operations until their  divestiture
dates.

Cash  and Cash Equivalents - Cash equivalents are composed of all highly liquid
investments with an original maturity of three months or less.  As a result  of
the  Company's cash management system, checks issued but not presented  to  the
banks  for  payment  may  create negative book cash  balances.   Such  negative
balances  are included in trade accounts payable and amounted to $45.1  million
and $45.5 million as of December 31, 1997 and 1996, respectively.

Inventories  -  Inventories are valued at the lower of cost or  market,  using
various  cost  methods,  and  include the cost of  raw  materials,  labor  and
overhead.   The percentages of year-end inventories valued using each  of  the
methods were as follows:

December 31                                  1997           1996
Last-in, first-out (LIFO)                     65%            53%
Average quarterly cost                        30%            39%
First-in, first-out (FIFO)                     5%             8%

If the LIFO method of valuing these inventories was not used, total inventories
would  have  been  $8.6 million and $15.3 million higher than  reported  as  of
December 31, 1997 and 1996, respectively.

Long-lived  Assets - Long-lived assets are comprised of intangible  assets  and
property,   plant   and   equipment.  Long-lived  assets,   including   certain
identifiable intangibles and goodwill related to those assets to  be  held  and
used,  are  reviewed for impairment whenever events or changes in circumstances
indicate  that  the  carrying amount of the asset may not be  recoverable.   An
estimate  of  undiscounted future cash flows produced  by  the  asset,  or  the
appropriate grouping of assets, is compared to the carrying value to  determine
whether  an  impairment exists.  If an asset is determined to be impaired,  the
loss is measured based on quoted market prices in active markets, if available.
If  quoted market prices are not available, the estimate of fair value is based
on  various  valuation techniques, including a discounted  value  of  estimated
future cash flows and fundamental analysis.  The Company reports an asset to be
disposed  of at the lower of its carrying value or its estimated net realizable
value.

In March 1997, the Company announced that it had reached a definitive agreement
to  sell  100  percent  of  its shares of its wholly-owned  subsidiary  Snapple
Beverage Corp. (Snapple) for $300.0 million.  Under the provisions of Financial
Accounting  Standards  Board  (FASB)  Statement  #121,  "Accounting   for   the
Impairment  of Long-Lived Assets and for Long-Lived Assets to Be Disposed  Of,"
Snapple was then considered an asset held for sale and as such, the Company was
required  to  reduce the carrying value of Snapple net assets  to  fair  market
value.   Accordingly, in March 1997, the Company recognized a pretax impairment
loss of $1.40 billion and established a valuation reserve for the write-down of
the excess carrying value over the fair market value (based on the sale price).
The impairment loss, combined with a pretax loss  on the sale of $10.6 million,
is reflected in losses (gains) on divestitures on the consolidated statement of
income for the year ended December 31, 1997.

The Company has taken numerous actions relative to its Brazilian pasta business
in  light  of  the continuing operating losses of this business.   Among  these
actions, the Company announced plant consolidations in this business during the
second  quarter  of 1997 and recorded a related restructuring charge  of  $10.7
million.  During the Company's operating planning process, an updated review of
the strategies, actions taken to date, and expected financial prospects of this
business was undertaken.  As a part of this process, the Company evaluated  the
recoverability  of  the  long-lived assets of  its  Brazilian  pasta  business,
including  intangible assets, pursuant to FASB Statement #121. As the  carrying
value of the long-lived assets exceeded the estimated undiscounted future  cash
flows,  the Company was required to reduce the carrying value of the net assets
of  its  Brazilian pasta business to fair market value.  The Company's estimate
of  fair market value was based on various methodologies including a discounted
value  of  the  estimated future cash flows and a fundamental analysis  of  the
business'  value.  The asset impairment resulted in a pretax  charge  of  $39.8
million  to  reduce  the carrying value of intangible assets.   The  charge  is
reflected  in  selling, general and administrative expenses on the consolidated
statement of income for the year ended December 31, 1997.

Intangibles  -  Intangible assets consist principally of excess purchase  price
over  net  tangible  assets of businesses acquired (goodwill)  and  trademarks.
Intangible  assets are amortized on a straight-line basis over periods  ranging
from two to 40 years.

46

Intangible  assets,  net  of  amortization, and their  estimated  useful  lives
consist of the following:
                                                                             
                                                        
                                       Estimated Useful   
Dollars in Millions                    Lives (In Years)     1997       1996
Goodwill                                       10 to 40   $500.6   $1,887.1
Trademarks and other                            2 to 40     20.4      586.8
Intangible assets                                          521.0    2,473.9
Less: accumulated amortization                             170.5      236.7
Intangible assets - net of amortization                   $350.5   $2,237.2

Property and Depreciation - Property, plant and equipment are carried  at  cost
and  depreciated  on a straight-line basis over their estimated  useful  lives.
Useful lives range from 20 to 50 years for buildings and improvements and  from
three to 17 years for machinery and equipment.

Software  Costs  - The Company defers significant software development  project
costs.  No software costs were deferred during 1997 or 1996.  Software costs of
$0.2 million were deferred during 1995.  Amounts deferred are amortized over  a
three-year period beginning with a project's completion.  Net deferred software
costs  as  of  December 31, 1997 and 1996 were $0.1 million and  $1.5  million,
respectively.

Derivative Financial and Commodity Instruments - The Company uses a variety  of
futures,  swaps,  options and forward contracts in its  management  of  foreign
currency   exchange  rate,  commodity  price  and  interest   rate   exposures.
Instruments  used as hedges must be effective at reducing the risks  associated
with the underlying exposure and must be designated as a hedge at the inception
of  the  contract.  Accordingly, changes in the market value of the instruments
must have a high degree of inverse correlation with changes in the market value
or cash flows of the underlying hedged item.  Summarized below are the specific
accounting policies by market risk category.

Foreign  Currency  Exchange  Rate Risk - The Company  uses  forward  contracts,
purchased  options,  and  currency swap agreements to manage  foreign  currency
exchange  rate  risk  related  to  projected  operating  income  from   foreign
operations and net investments in foreign subsidiaries.  The fair value  method
is  used  to  account for these instruments.  Under the fair value method,  the
instruments are carried at fair value on the consolidated balance sheets  as  a
component  of  other  current  assets  (deferred  charges)  or  other   accrued
liabilities  (deferred  revenue).  Changes in  the  fair  value  of  derivative
instruments  which  are used to manage exchange rate risk  in  foreign-currency
denominated  operating  income  and  net  investments  in  highly  inflationary
economies  are recognized in the consolidated statements of income  as  foreign
exchange loss or gain.  Changes in the fair value of such instruments  used  to
manage  exchange rate risk on net investments in economies that are not  highly
inflationary are recognized in the consolidated balance sheets as  a  component
of  cumulative translation adjustment in common shareholders' equity.   To  the
extent an instrument is no longer effective as a hedge of a net investment  due
to  a  change  in  the  underlying exposure, losses and  gains  are  recognized
currently in the consolidated statements of income as foreign exchange loss  or
gain.

Commodity Price Risk - The Company uses commodity futures and options to reduce
price   exposures  on  commodity  inventories  or  anticipated   purchases   of
commodities.   The  deferral method is used to account  for  those  instruments
which  effectively  hedge  the  Company's  price  exposures.   For  hedges   of
anticipated  transactions, the significant characteristics  and  terms  of  the
anticipated  transaction  must  be identified,  and  the  transaction  must  be
probable  of  occurring to qualify for deferral method accounting.   Under  the
deferral method, gains and losses on derivative instruments are deferred in the
consolidated balance sheets as a component of other current assets (if a  loss)
or  other accrued liabilities (if a gain) until the underlying inventory  being
hedged is sold.  As the hedged inventory is sold, the deferred gains and losses
are  recognized in the consolidated statements of income as a component of cost
of  goods  sold.   Derivative instruments that do not meet the  above  criteria
required for deferral treatment are accounted for under the fair value  method,
with  gains  and losses recognized currently in the consolidated statements  of
income as a component of cost of goods sold.

Interest  Rate  Risk  - The Company has used interest rate swap  agreements  to
reduce its exposure to changes in interest rates and to balance the mix of  its
fixed  and  floating  rate debt.  Currently, there are no  interest  rate  swap
agreements outstanding.  The settlement costs of terminated swap agreements are
reported in the consolidated balance sheets as a component of other assets  and
are  being  amortized  over  the  life of the original  swap  agreements.   The
amortization  of  the  settlement  amounts  is  reported  in  the  consolidated
statements of income as a component of interest expense.

Foreign  Currency Translation - Assets and liabilities of the Company's foreign
subsidiaries,  other than those located in highly inflationary  countries,  are
translated  at current exchange rates, while income and expense are  translated
at  average  rates  for  the  period.   For  entities  in  highly  inflationary
countries,  a combination of current and historical rates is used to  determine
foreign   currency   gains  and  losses  resulting  from  financial   statement
translation.   Translation  gains and losses are reported  as  a  component  of
common   shareholders'  equity,  except  for  those  associated   with   highly
inflationary  countries,  which  are  reported  directly  in  the  consolidated
statements of income.

Advertising  Costs  -  In  accordance with  Statement  of  Position  No.  93-7,
"Reporting on Advertising Costs," the Company expenses all advertising expenses
as  incurred  except for production costs which are deferred and expensed  when

47

advertisements air for the first time.  The amount of production costs deferred
and  included  in the consolidated balance sheets as of December 31,  1997  and
1996 was $5.4 million and $7.5 million, respectively.

Income  Taxes  - The Company uses an asset and liability approach to  financial
accounting and reporting for income taxes.  Deferred income taxes are  provided
when  tax  laws and financial accounting standards differ with respect  to  the
amount  of  income  for a year and the bases of assets and liabilities.  Income
taxes  have been provided on $170.6 million of the $188.8 million of unremitted
earnings  from  foreign  subsidiaries.  Taxes  are  not  provided  on  earnings
expected to be indefinitely reinvested.

Current  and  Pending  Accounting Changes - In  March  1997,  the  FASB  issued
Statement   #128,  "Earnings  per  Share."   This  Statement   simplifies   the
computation  of  earnings per share and makes the computation  more  consistent
with  International Accounting Standards.  The Company's adoption of  this  new
standard  at  December  31,  1997  has  not significantly  impacted  previously
reported earnings per share.  See Note 17 for related disclosures.

In July 1997, the FASB issued Statement #130, "Reporting Comprehensive Income,"
and  Statement #131, "Disclosures about Segments of an Enterprise  and  Related
Information."  Statement #130 establishes standards for reporting comprehensive
income in financial statements and Statement #131 expands certain reporting and
disclosure  requirements for segments from current standards.  The  Company  is
not  required  to  adopt these Statements until 1998 and does  not  expect  the
adoption  of  these new standards to result in material changes  to  previously
reported amounts or disclosures.

Estimates  and  Assumptions  -  The  preparation  of  financial  statements  in
conformity  with  generally  accepted  accounting  principles  (GAAP)  requires
management  to make estimates and assumptions that affect the reported  amounts
of  assets  and liabilities and disclosure of contingent assets and liabilities
at  the  date of the financial statements and the reported amounts of  revenues
and  expenses  during the reporting period.  Actual results could  differ  from
those estimates.


Note 2
Acquisitions and Divestitures

In December 1997, the Company completed the sale of the Richardson toppings and
condiments business and signed a definitive agreement to sell its food  service
bagel  businesses.  These transactions resulted in a combined pretax charge  of
$5.8  million,  reflecting the sale and a write-down of assets to  fair  market
value.  Cash proceeds from these transactions were received in January 1998.

On May 22, 1997, the Company completed the sale of 100 percent of its shares of
Snapple  to  Triarc Companies, Inc. for $300.0 million.  Of the total  loss  on
divestiture  of $1.41 billion, $10.6 million was recorded at the date  of  sale
and  $1.40  billion  for a related impairment loss was recorded  in  the  first
quarter of 1997.  See Note 1 for discussion of the impairment loss.

On  January  15,  1996, the Company completed the sale of its Italian  products
business  and  realized a gain of $2.8 million.  On July 9, 1996,  the  Company
completed  the sale of its U.S. and Canadian frozen foods business  for  $185.8
million and realized a gain of $133.6 million.

On  March 14, 1995, the Company completed the sale of its U.S. and Canadian pet
food  business to H.J. Heinz Company for $725.0 million and realized a gain  of
$513.0  million.   On April 24, 1995, the Company completed  the  sale  of  its
European  pet  food business to Dalgety PLC for $700.0 million and  realized  a
gain  of  $487.2 million.  Other divestitures in 1995 included the Dutch  honey
business in February 1995, the Mexican chocolate business in May 1995  and  the
U.S.  bean  and chili businesses in June 1995.  The Company realized  gains  on
these   divestitures  of  $4.9  million,  $74.5  million  and  $91.2   million,
respectively. In 1995, the Company purchased the Nile Spice variety  soup-in-a-
cup  business in the United States.  Pro forma information for this acquisition
was not material.

The  following  table  presents  sales and operating  (loss)  income  from  the
businesses  divested  in  1997, 1996 and 1995 through  the  divestiture  dates.
Operating  (loss) income includes certain allocations of overhead expenses  and
excludes  losses  and gains on divestitures and restructuring  charges  in  all
years.

Dollars in Millions                           1997         1996         1995
Sales:                                                                      
   U.S. and Canadian                        $260.5      $ 697.0     $1,034.9
   International                               6.8         35.5        466.6
Sales from divested businesses              $267.3      $ 732.5     $1,501.5
Operating (loss) income:                                         
   U.S. and Canadian                        $(13.4)     $(73.9)     $  (52.1)
   International                              (1.7)       (8.6)          4.6
Operating (loss) from divested businesses   $(15.1)     $(82.5)     $  (47.5)

48

Note 3
Restructuring Charges

During  1997, the Company recorded pretax restructuring charges totaling  $65.9
million.   In  the  U.S. and Canadian Foods business restructuring  charges  of
$44.3  million were recorded for various plant consolidations, including  $30.7
million  for  the  closing of a rice cakes plant in Gridley,  California,  $5.9
million  for the closing of a Near East plant in Leominster, Massachusetts  and
$3.6  million  and $4.1 million for manufacturing consolidations  in  the  food
service  and  hot  cereals businesses, respectively.  A Brazilian  pasta  plant
consolidation  in  the International Foods business resulted  in  restructuring
charges  of  $10.7 million.  In Worldwide Beverages, restructuring  charges  of
$3.1  million  and  $1.1  million were recorded to  reconfigure  U.S.  Gatorade
manufacturing  lines  and to close an office in Singapore,  respectively.   The
Company  also  recorded $4.9 million and $1.8 million of restructuring  charges
related  to  staffing reductions in the U.S. and Canadian Foods  and  Beverages
businesses,  respectively.  The restructuring charges are  comprised  of  asset
write-offs, loss on leases, severance and termination benefits and other  shut-
down  costs.   Savings from these actions substantially began in 1997  and  are
estimated  to be about $29 million annually, with approximately 90  percent  in
cash.   While  the  restructuring actions taken during  the  current  year  are
expected  to result in the elimination of much of the overhead costs previously
allocated to the Snapple beverages business, certain costs will remain.   These
costs  have been reallocated to the ongoing businesses and represent  resources
for future growth.

In  1996,  the Company recorded restructuring charges of $23.0 million.   These
charges included $16.6 million to change how the Company sold Snapple beverages
in  certain Texas markets and $6.4 million for plant consolidations in the U.S.
and Canadian Foods business.  Savings realized from these restructuring actions
have been in line with expectations.

In  December 1995, the Company recorded restructuring charges of $40.8 million.
These  charges  included  $24.4  million  to  reduce  the  amount  of  contract
manufacturing capacity for Snapple beverages and $16.4 million to  realign  the
European   beverage   and  Asia/Pacific  grain-based  food   businesses.    The
realignment in Europe and Asia/Pacific resulted in the elimination of about  80
positions and allowed the Company to focus on more attractive growth  areas  in
Southern  Europe for beverages and China for foods.  In June 1995, the  Company
recorded  restructuring  charges  of  $76.5  million  for  cost-reduction   and
realignment  activities  in  order  to address  the  changes  in  its  business
portfolio and to allow it to more quickly and effectively respond to the  needs
of trade customers and consumers.  These changes resulted in the elimination of
approximately  850  positions and primarily included  the  realignment  of  the
corporate,  U.S.  shared  services and business unit structures,  the  European
cereal  business  and the U.S. distribution center network.   Savings  realized
from these restructuring activities have been in line with expectations.

With  the  1997  divestiture of the Snapple beverages business,  there  are  no
remaining  reserves  and  no  recurring  savings  to  be  realized   from   the
restructuring activities related to that business.

Restructuring  provisions were determined based on estimates  prepared  at  the
time  the  restructuring actions were approved by management and the  Board  of
Directors.   The  1997 and 1996 restructuring reserve balances  are  considered
adequate to cover committed restructuring actions.

The restructuring charges and utilization to date were as follows:

<TABLE>
<CAPTION>
                                                            As of December 31, 1997
                                         Amounts Charged         Amounts  Remaining
Dollars in Millions                  Cash   Non-Cash    Total   Utilized    Reserve
1997                                                                         
<S>                                <C>         <C>     <C>        <C>         <C>
Severance and termination benefits $ 12.6      $  --   $ 12.6     $  4.0      $ 8.6
Asset write-offs                       --       49.1     49.1       35.9       13.2
Loss on lease and other               4.2         --      4.2        0.9        3.3
Subtotal                             16.8       49.1     65.9       40.8       25.1
1996                                                                         
Severance and termination benefits    1.4         --      1.4        1.2        0.2
Asset write-offs                       --       18.9     18.9       18.2        0.7
Loss on lease and other               2.6        0.1      2.7        2.5        0.2
Subtotal                              4.0       19.0     23.0       21.9        1.1
1995                                                                
Severance and termination benefits   48.8         --     48.8       48.8         --
Loss on reduction of contract                                               
  manufacturing capacity             22.5        1.9     24.4       24.4         --
Asset write-offs                      0.1       22.8     22.9       22.9         --
Contract cancellation fees, loss                                               
  on leases and other                21.2         --     21.2       14.4        6.8
Subtotal                             92.6       24.7    117.3      110.5        6.8
Total                              $113.4      $92.8   $206.2     $173.2      $33.0
                                      
</TABLE>

49

Operating income excluding restructuring charges, losses and gains on
divestitures and divested businesses in all periods was as follows:

Dollars in Millions                                   1997      1996       1995
Operating (loss) income as reported               $ (924.3)  $ 565.9   $1,415.0
Restructuring charges:                                                 
   Foods                                              59.9       6.4       70.4
   Beverages                                           6.0        --       22.5
Ongoing Businesses                                    65.9       6.4       92.9
Divested Businesses                                     --      16.6       24.4
Subtotal                                              65.9      23.0      117.3
Losses (gains) on divestitures                     1,420.4    (136.4)  (1,170.8)
Operating loss from Divested Businesses               15.1      82.5       47.5
Subtotal                                           1,435.5     (53.9)  (1,123.3)
Operating income excluding restructuring                              
  charges, losses, gains and Divested Businesses  $  577.1   $ 535.0   $  409.0


Note 4
Trade Accounts Receivable Allowances

Dollars in Millions                                     1997     1996
Balance at beginning of year                           $29.3    $26.8
Provision for doubtful accounts                          4.2     12.3
Provision for discounts and allowances                  25.0     32.2
Write-offs of doubtful accounts - net of recoveries     (5.5)    (8.4)
Discounts and allowances taken                         (26.5)   (28.0)
Effect of divestitures                                  (3.8)    (5.3)
Effect of exchange rate changes                         (0.4)    (0.3)
Balance at end of year                                 $22.3    $29.3

Note 5
Financial Instruments

The Company uses various financial instruments in the course of its operations,
including  certain  components  of  working  capital  such  as  cash  and  cash
equivalents,  trade  accounts  receivable  and  trade  accounts  payable.    In
addition,  the  Company uses short-term and long-term debt  to  fund  operating
requirements and derivative financial and commodity instruments to  manage  its
exposure  to foreign currency exchange rate, commodity price and interest  rate
risk.   The counterparties to the Company's financial instruments are primarily
major   financial   institutions.   The  Company  continually   evaluates   the
creditworthiness  of  these  major  financial  institutions   and   has   never
experienced,   nor  does  it  anticipate,  nonperformance  by  any   of   these
institutions.

Debt Instruments -

Revolving Credit Facilities and Short-term Debt - In 1997, the Company  reduced
the level of its revolving credit facilities by a total of $225.0 million.  The
Company now has a $450.0 million annually extendible five-year revolving credit
facility  and  a  $225.0 million 364-day extendible revolving  credit  facility
which  may,  at the Company's option, be converted into a two-year  term  loan.
Both  facilities are with various banks.  The facilities support the  Company's
commercial  paper  borrowings  and are also available  for  direct  borrowings.
There  were  no  direct  borrowings in 1997 or in 1996.  The  revolving  credit
facilities  require the Company and certain domestic subsidiaries  to  maintain
certain financial ratios.

Short-term debt consists primarily of commercial paper borrowings in the United
States  and  notes  payable  to banks in foreign countries.   Commercial  paper
borrowings  outstanding as of December 31, 1997 and 1996 were $5.0 million  and
$438.6  million, respectively.  Notes payable to banks were $56.0  million  and
$78.4  million  as  of December 31, 1997 and 1996, respectively.  The  carrying
value of short-term debt approximates fair value due to the short-term maturity
of  the  instruments.  Weighted average interest rates on all  short-term  debt
outstanding as of December 31, 1997 and 1996 were 7.2 percent and 5.8  percent,
respectively.   This increase in rates was due to a change in the  mix  of  the
outstanding international and domestic debt.  Nominal interest rates in  highly
inflationary countries have been adjusted for currency devaluation  to  express
interest rates in U.S. dollar terms.

Long-term  Debt  -  The  carrying value of long-term  debt,  including  current
maturities, as of December 31, 1997 and 1996 is summarized below.

Dollars in Millions                                                1997     1996
7.76% Senior ESOP notes due through 2001                         $ 57.2  $  64.9
8.0% Senior ESOP notes due through 2001                            82.5    100.3
                                                                      
7.75%-7.9% Series A medium-term notes due through 2000             41.5     41.5
8.63%-9.34% Series B medium-term notes due through 2019           178.7    185.6
6.5%-7.48% Series C medium-term notes due through 2024            200.0    200.0
6.45%-7.78% Series D medium-term notes due through 2026           400.0    400.0
                                                       
6.63% deutsche mark swap matured in 1997                             --     18.1
11.7% Chinese renmimbi notes due 2001                               4.8       --
5.7%-6.63% Industrial Revenue Bonds due through 2009, tax-exempt   19.4     24.9
                                              
Non-interest bearing installment note due 2014                      7.0      6.1
Other                                                               4.9      3.2
Subtotal                                                          996.0  1,044.6
Less: current portion of long-term debt                           108.4     51.1
Long-term debt                                                   $887.6  $ 993.5

50

The  fair  value  of  long-term debt, including current maturities,  was  $1.06
billion  and $1.07 billion as of December 31, 1997 and 1996, respectively,  and
was  based  on market prices for the same or similar issues or on  the  current
rates offered to the Company for similar debt of the same maturities.

In  January  1990,  the Company filed a $600.0 million medium-term  note  shelf
registration  with  the  SEC.  In April 1995, the Company  filed  a  prospectus
supplement  for  $400.0 million Series D medium-term notes in addition  to  the
$200.0  million  Series C medium-term notes previously issued  under  the  1990
shelf registration.  As of December 31, 1996, the Company had issued all of the
Series D medium-term notes.

The  non-interest bearing installment note for $55.5 million had an unamortized
discount  of $48.5 million and $49.4 million as of December 31, 1997 and  1996,
respectively, based on an imputed interest rate of 13 percent.

Aggregate required payments for long-term debt maturing over the next five
years are as follows:

Dollars in Millions        1998     1999      2000     2001     2002
Required payments        $108.4    $95.4     $81.4    $53.2    $46.5

Derivative Instruments - The primary derivative instruments used by the Company
are  foreign exchange forward contracts, purchased foreign currency options and
commodity  options  and futures contracts.  The Company actively  monitors  its
exposure  to foreign currency exchange rate, commodity price and interest  rate
risks  and  uses derivative financial and commodity instruments to  manage  the
impact  of  these  risks.  The Company uses derivatives only  for  purposes  of
managing risk associated with underlying exposures.  The Company does not trade
or  use these instruments with the objective of earning financial gains on  the
exchange rate, commodity price or interest rate fluctuations alone, nor does it
utilize   instruments  where  there  are  not  underlying  exposures.   Complex
instruments  involving  leverage  or  multipliers  are  not  used.   Management
believes  that  its  use of derivative financial and commodity  instruments  to
reduce risk is in the Company's best interest.

During  1997,  the  Company  executed certain  hedging  instruments  to  manage
exposure  to Canadian, European, Brazilian and Mexican currency movements.   As
of  December  31,  1997, there were no Brazilian, Canadian or Mexican  currency
hedges  outstanding.   As  of December 31, 1996, there  were  no  Brazilian  or
Mexican  currency  hedges  outstanding; however, there  were  $9.5  million  of
Canadian  currency hedges outstanding at December 31, 1996.  The  Company  will
continue  to  use  foreign currency hedge instruments,  where  appropriate,  to
manage  exposure to potentially significant currency movements.  Where  hedging
opportunities  are not available, the exposures are addressed through  managing
net  asset  positions  and borrowing or investing in  a  combination  of  local
currency and U.S. dollars.

Balance Sheet Hedges -

Net Investment Hedges - The Company's significant net investment hedges and the
related  foreign currency net investments and net exposures as of December  31,
1997 were as follows:

Dollars in Millions      Net Investment     Net Hedge    Net Exposure
Currency:                                                
   British pounds                $ 17.9         $ 4.9          $ 13.0
   Dutch guilders                $ 17.8         $13.5          $  4.3
   German  marks                 $ 17.5         $13.9          $  3.6
   Italian lira                  $ 23.5         $ 3.8          $ 19.7

The  Company actively monitors its net exposures and adjusts the hedge  amounts
as  appropriate.  The net hedges are stated above on an after-tax  basis.   The
net  exposures  are subject to gain or loss if foreign currency exchange  rates
fluctuate.

As of December 31, 1997, the Company had net foreign exchange forward contracts
to  sell  various  European  currencies for $14.4  million  to  hedge  its  net
investments.   These contracts will mature in 1998.  As of December  31,  1996,
the Company had such contracts to sell various European and Canadian currencies
for $35.3 million, which matured in 1997.  Unrealized losses as of December 31,
1997  and  1996 were $0.1 million and $0.2 million, respectively.  The carrying
value of these contracts approximated fair value.

Foreign  Currency Swaps - In 1987, the Company swapped $15.0 million  of  long-
term  debt  for 27.9 million in deutsche mark (DM) denominated long-term  debt,
effectively  hedging part of the German net investment.  The DM swap  agreement
required the Company to re-exchange DM 27.9 million for $15.0 million in August
1997  and to make semiannual interest payments of DM 0.9 million through August
1997.   The  DM swap was included in current long-term debt as of December  31,
1996 for $18.1 million.

Income Statement Hedges -

Foreign Currency Hedges - The Company uses foreign currency options and forward
contracts  to manage the impact of foreign currency fluctuations recognized  in
the  Company's  operating results.  Included in the consolidated statements  of
income  were  losses from foreign currency hedge instruments of  $2.5  million,
$1.0 million and $3.5 million in 1997, 1996 and 1995, respectively.

51

Commodity Options and Futures - The Company uses commodity options and  futures
contracts  to  manage price exposures on commodity inventories  or  anticipated
purchases  of  commodities.  The Company regularly hedges  purchases  of  oats,
corn, corn sweetener, wheat, coffee beans and orange juice concentrate.  Of the
$2.56 billion in cost of goods sold, approximately $230 million to $280 million
is  in commodities that may be hedged.  The Company's strategy is typically  to
hedge certain production requirements for various periods up to 12 months.   As
of  December  31,  1997  and 1996, approximately 36  percent  and  32  percent,
respectively, of hedgeable production requirements for the next 12 months  were
hedged.   Deferred unrecognized losses related to commodity options and futures
contracts  as of December 31, 1997 and 1996 were $0.1 million.  Realized  gains
charged  to  cost of goods sold in 1997, 1996 and 1995 were $6.6 million,  $5.1
million  and  $0.3 million, respectively.  The fair values of  these  commodity
instruments  as  of December 31, 1997 and 1996, based on quotes  from  brokers,
were net losses of $0.8 million and $2.9 million, respectively.

Interest  Rate  Hedges  -  The  Company actively  monitors  its  interest  rate
exposure.  In 1995, the Company entered into interest rate swap agreements with
a  notional  value of $150.0 million.  The swap agreements were used  to  hedge
fixed  interest  rate risk related to anticipated issuance of  long-term  debt.
The swap agreements were subsequently terminated at a cost of $11.9 million  as
long-term debt was issued.  Included in the consolidated balance sheets  as  of
December 31, 1997 and 1996 were $7.1 million and $8.9 million, respectively, of
prepaid  interest  expense  as  settlement  of  all  the  interest  rate   swap
agreements.   Prepaid  interest  expense  is  recognized  in  the  consolidated
statements  of income on a straight-line basis over the original  term  of  the
swap  agreements, which ranged from three to 10 years.  The carrying  value  of
the  settled interest rate swap agreements approximates the fair value  of  the
swap  at  the  settlement date less amortized interest.  Included  in  interest
expense was $1.8 million, $1.9 million and $1.1 million related to the interest
rate swap agreements in 1997, 1996 and 1995, respectively.


Note 6
Capital Stock

During  1997, the Company repurchased 987,632 shares of its outstanding  common
stock  for  $50.0 million under a 10 million share repurchase program announced
in August 1993.  The Company has approximately 2.3 million shares remaining for
repurchase under this program.

The  Company  is  authorized to issue 10 million shares of preferred  stock  in
series,  with terms fixed by resolution of the Board of Directors.  One million
shares  of Series A Junior Participating Preferred Stock had been reserved  for
issuance  in  connection  with  the 1986 Shareholder  Rights  Plan.   The  1986
Shareholder  Rights Plan expired on July 30, 1996 and was  replaced  by  a  new
Shareholder  Rights Plan adopted on May 8, 1996.  As a result, the one  million
shares of Series A Junior Participating Preferred Stock have been canceled  and
four  million shares of Series C Junior Participating Preferred Stock have been
reserved for issuance in connection with the new Shareholder Rights Plan.   See
Note 9 for further discussion.

An additional 1,750,000 shares of Series B Employee Stock Ownership Plan (ESOP)
Convertible Preferred Stock (Series B Stock) have been reserved for issuance in
connection with the Company's ESOP.  As of December 31, 1997, 1,282,051  shares
of  the  Series  B Stock had been issued and are each convertible  into  2.1576
shares  of the Company's common stock.  The Series B Stock will be issued  only
for the ESOP and will not be traded on the open market.

The  Company  is  also  authorized to issue one million  shares  of  redeemable
preference stock, none of which had been issued as of December 31, 1997.


Note 7
Deferred Compensation

The ESOP was established to issue debt and to use the proceeds of such debt  to
acquire   shares  of  the  Company's  stock  for  future  allocation  to   ESOP
participants.   The  ESOP  borrowings are included in  long-term  debt  on  the
Company's  consolidated balance sheets.  See Note 5 for further  discussion  on
the ESOP notes.

Deferred  compensation  of $148.2 million as of December  31,  1997,  primarily
represents the Company's payment of future compensation expense related to  the
ESOP.    As  the  Company  makes  annual  contributions  to  the  ESOP,   these
contributions, along with the dividends accumulated on the common and preferred
stock  held by the ESOP, are used to repay the outstanding loans.  As the loans
are  repaid, common and preferred stock are allocated to ESOP participants  and
deferred compensation is reduced by the amount of the principal payments on the
loans.

The following table presents the ESOP loan payments:

Dollars in Millions                    1997       1996
Principal payments                    $25.5      $22.1
Interest payments                      12.9       14.7
Total ESOP payments                   $38.4      $36.8

As of December 31, 1997, 4,272,906 shares of common stock and 494,217 shares of
preferred stock were held in the accounts of ESOP participants.

52

Note 8
Employee Stock Option and Award Plans

In  November  1989,  the Company's shareholders approved the  adoption  of  The
Quaker Long Term Incentive Plan of 1990 (Plan).  The purpose of the Plan is  to
promote  the  interests of the Company and its shareholders  by  providing  the
officers   and  other  key  employees  with  additional  incentives   and   the
opportunity, through stock ownership, to increase their proprietary interest in
the  Company  and their personal interest in its continued success.   The  Plan
provides  for  benefits to be awarded in a variety of ways, with stock  options
being  used  most frequently.  Twenty-six million shares of common  stock  have
been authorized for grant under the Plan.

Stock  options may be granted for the purchase of common stock at a  price  not
less  than the fair market value on the date of grant.  Generally, the exercise
price  of  each stock option equals the market price of the Company's stock  on
the  date of grant.  Options are generally exercisable after one or more  years
and  expire no later than 10 years from the date of grant.  As of December  31,
1997, 705 persons held such options.

The  Company  has elected to disclose the pro forma effects of  FASB  Statement
#123,  "Accounting  for  Stock-Based  Compensation."   As  allowed  under   the
provisions of the Statement, the Company will continue to apply APB Opinion #25
and  related Interpretations in accounting for the stock options awarded  under
the  Plan.   Accordingly, no compensation cost has been  recognized  for  these
stock  options.  Had compensation cost for the Plan been determined  consistent
with  FASB  Statement  #123, the Company's net (loss)  income  and  net  (loss)
earnings per share would have been the pro forma amounts indicated below:

Dollars in Millions                                    1997       1996     1995
Net (Loss) Income:                                                  
  As reported                                       $(930.9)    $247.9   $724.0
  Pro forma                                         $(940.7)    $242.0   $720.7
Net (loss) earnings per share:                                      
  As reported                                       $ (6.80)    $ 1.80   $ 5.39
  Pro forma                                         $ (6.87)    $ 1.76   $ 5.37
Net (loss) earnings per share - assuming dilution:                        
  As reported                                       $ (6.80)    $ 1.78   $ 5.23
  Pro forma                                         $ (6.87)    $ 1.74   $ 5.21

The  fair value of each option granted during the year is estimated on the date
of  grant using the Black-Scholes option-pricing model with the following range
of assumptions:


                                    1997               1996                1995
Dividend yield               2.4% - 3.1%      3.3 % - 3.4 %               3.2 %
Expected volatility        16.3% - 22.5%    14.4 % - 20.1 %     20.6 % - 20.9 %
Risk-free interest rates     5.9% - 6.7%      5.7 % - 6.8 %        5.8 % - 6.2%
Expected lives              3 to 8 years       2 to 8 years        2 to 8 years

A summary of the status of the Company's option activity is presented below:

<TABLE>
<CAPTION>
                                     1997                  1996                  1995
                                       Weighted-             Weighted-             Weighted-
                                         Average               Average               Average
                                        Exercise              Exercise              Exercise
                                Shares     Price      Shares     Price      Shares     Price
<S>                         <C>           <C>     <C>           <C>     <C>           <C>
Outstanding at                                                                 
  beginning of year         14,264,030    $34.42  16,724,814    $33.99  14,706,033    $33.78
Granted                      3,205,250    $40.61     152,150    $33.93   4,038,115    $33.13
Exercised                    3,661,269    $33.00   1,260,977    $24.66     927,371    $22.97
Forfeited                      790,390    $36.05   1,351,957    $38.14   1,091,963    $37.36
Outstanding at end of year  13,017,621    $36.25  14,264,030    $34.42  16,724,814    $33.99
Exercisable at end of year   9,403,675    $35.70  10,947,837    $34.33  10,150,528    $34.00
Weighted-average fair    
  value of options granted                                                          
  during the year                $9.03                 $5.97                 $6.38

</TABLE>

The  following  summarizes  information  about  stock  options  outstanding  at
December 31, 1997:

                          Options Outstanding           Options Exercisable
                                Average   Weighted-                 Weighted-
Range of                      Remaining     Average                   Average
Exercise                    Contractual    Exercise                  Exercise
Prices              Shares         Life       Price       Shares        Price
$22.79-34.53     6,134,323   5.78 Years      $31.60    5,075,327       $31.27
$35.35-48.03     6,883,298   7.10 Years      $40.40    4,328,348       $40.88
$22.79-48.03    13,017,621   6.48 Years      $36.25    9,403,675       $35.70

53

Under  the  Plan, restricted stock awards grant shares of the Company's  common
stock to key officers and employees.  These shares are subject to a restriction
period  from  the  date  of grant, during which time  they  may  not  be  sold,
assigned, pledged or otherwise encumbered.  The number of shares or stock units
of  the  Company's  common stock awarded in 1997, 1996 and 1995  were  178,475,
55,600  and 19,400, respectively.  Restrictions on these awards lapse  after  a
period  of  time  designated  by the Compensation Committee  of  the  Board  of
Directors.


Note 9
Shareholder Rights Plan

On  May  8,  1996,  the Company's Board of Directors adopted a new  Shareholder
Rights  Plan to replace the Shareholder Rights Plan originally adopted in  1986
which  expired  on  July 30, 1996.  The Company's Shareholder  Rights  Plan  is
designed  to deter coercive or unfair takeover tactics and to prevent a  person
or  group from gaining control of the Company without offering a fair price  to
all shareholders.

Under  the  terms of the 1996 Shareholder Rights Plan, all common  shareholders
own  one  "Right"  per  outstanding share of common  stock  entitling  them  to
purchase  from  the  Company one one-hundredth of a share of  Series  C  Junior
Participating Preferred Stock at an exercise price of $150.  The Rights  become
exercisable  10  days after a public announcement that a person  or  group  has
acquired  shares representing 15 percent or more of the outstanding  shares  of
common stock, or 15 business days following commencement of a tender offer  for
15 percent or more of such outstanding shares of common stock.

The  Company  can redeem the Rights for $0.01 per Right at any  time  prior  to
their  becoming exercisable.  The Rights will expire on July 31,  2006,  unless
redeemed earlier by the Company or exchanged for common stock.

If  after the Rights become exercisable the Company is involved in a merger  or
other business combination at any time when there is a holder of 15 percent  or
more  of  the  Company's  stock, the Rights will  then  entitle  holders,  upon
exercise  of the Rights, to receive shares of common stock of the acquiring  or
surviving company with a market value equal to twice the exercise price of each
Right.  There is an exemption for any issuance of common stock by  the  Company
directly  to any person, even if that person would become the beneficial  owner
of  15% or more of the common stock, provided that such person does not acquire
any  additional shares of common stock.  The Rights described in this paragraph
shall  not apply to an acquisition, merger or consolidation which is determined
by  a majority of the Company's independent directors, after consulting one  or
more investment banking firms, to be fair and otherwise in the best interest of
the Company and its shareholders.


Note 10
Pension Plans

The Company has various pension plans covering substantially all U.S. employees
and certain foreign employees.  Plan benefits are based on compensation paid to
employees  and their years of service.  Company policy is to make contributions
to  its U.S. plans within the maximum amount deductible for Federal income  tax
purposes.   Plan assets consist primarily of equity securities and  government,
corporate and other fixed-income obligations.

The components of net pension costs for the plans were as follows:

Dollars in Millions                               1997       1996       1995
Service cost (benefits earned during the year)   $30.9      $34.0      $53.5
Interest cost on projected benefit obligation     74.5       70.0       63.3
Return on plan assets                            (86.3)     (72.4)     (69.0)
Net amortization and deferral                     (6.6)      (8.7)      (7.3)
Multi-employer plans                               0.5        0.5        0.4
Net pension costs                                $13.0      $23.4      $40.9

The decline in the Company's 1997 and 1996 pension expense is due primarily to 
an increase in the rate of return on the plans' net assets, a reduction in the
number of active employees and changes in certain actuarial assumptions to 
better reflect the Company's actual experience.

Reconciliations of the funded status of the Company's U.S. plans to the accrued
pension costs were as follows:

<TABLE>
<CAPTION>

                                                     Overfunded           Underfunded
Dollars in Millions                                1997       1996       1997      1996
<S>                                             <C>         <C>        <C>       <C>
Vested benefits                                 $ 799.1     $702.5     $ 76.0    $ 65.6
Non-vested benefits                                19.5       25.0        0.8       0.9
Accumulated benefit obligation                    818.6      727.5       76.8      66.5
Effect of projected future salary increases        87.3       65.1       10.3      10.5  
Projected benefit obligation                      905.9      792.6       87.1      77.0
Plan assets at market value                     1,045.4      880.4       29.7      26.9
Projected benefit obligation less                                         
  (greater) than plan assets                      139.5       87.8      (57.4)    (50.1)
Unrecognized net (gain) loss                     (193.8)    (135.7)      (1.8)      1.5
Unrecognized prior service cost                    13.6       16.4        4.6       4.2
Unrecognized net (asset) liability at transition     --       (9.9)       0.8       0.9                                         
Accrued pension costs                           $ (40.7)    $(41.4)    $(53.8)   $(43.5)
Assumptions (reflecting averages across all plans): Weighted average discount
rate: 7.0%, Rate of future compensation increases: 4.5%, Long-term rate of 
return on plan assets:  9.75%.

</TABLE>

54

Reconciliations of the funded status of the Company's foreign plans to the 
prepaid (accrued) pension costs were as follows:

<TABLE>
<CAPTION>

                                                 Overfunded              Underfunded
Dollars in Millions                           1997        1996        1997        1996
<S>                                          <C>         <C>        <C>         <C>
Vested benefits                              $93.1       $95.1      $  9.5      $ 14.0
Non-vested benefits                             --          --         0.9         0.6
Accumulated benefit obligation                93.1        95.1        10.4        14.6
Effect of projected future salary increases   34.8        29.0         0.8         0.7
Projected benefit obligation                 127.9       124.1        11.2        15.3
Plan assets at market value                  143.9       139.0         0.2         0.1
Projected benefit obligation less                                        
  (greater) than plan assets                  16.0        14.9       (11.0)      (15.2)
Unrecognized net (gain) loss                  (7.1)       (4.7)        0.8         0.5
Unrecognized prior service cost                4.1         2.7          --          -- 
Unrecognized net asset at transition          (6.1)       (7.3)       (0.1)       (0.1)
Prepaid (accrued) pension costs              $ 6.9       $ 5.6      $(10.3)     $(14.8)
Assumptions (reflecting averages across all plans): Weighted average discount 
rate: 7.5%, Rate  of future compensation increases:  6.0%, Long-term rate of 
return on plan assets:  8.0%.

</TABLE>

Unrecognized prior service cost is being amortized over periods ranging from 10
to 18 years.  The foreign pension plans included unfunded termination indemnity
reserves  of  $3.4 million and $6.7 million as of December 31, 1997  and  1996,
respectively.

Note 11
Postretirement Benefits Other Than Pensions and Other
Postemployment Benefits

The Company has various postretirement health care plans covering substantially
all  U.S. employees and certain foreign employees.  The plans provide  for  the
payment  of  certain  health  care  and life  insurance  benefits  for  retired
employees  who  meet  certain  service-related eligibility  requirements.   The
Company funds only the plans' annual cash requirements.


The components of postretirement benefit costs were as follows:

Dollars in Millions                               1997     1996     1995
Service cost (benefits earned during the year)   $ 6.3    $ 6.7    $ 6.9
Interest cost on projected benefit obligation     18.6     17.3     19.4
Amortization                                       0.4      0.4      0.2
Total postretirement benefit costs               $25.3    $24.4    $26.5

The  Company's  unfunded  accumulated postretirement  benefit  obligations  and
accrued postretirement benefit costs were as follows:

Dollars in Millions                                 1997              1996
Current retirees                                  $166.3            $132.3
Current active employees - fully eligible           11.8              11.7
Current active employees - not fully eligible      102.6             105.1
Accumulated postretirement benefit obligations     280.7             249.1
Unrecognized net gain (loss)                         5.9              27.1
Unrecognized prior service cost                     (4.7)             (5.2)
Accrued postretirement benefit costs              $281.9            $271.0
Assumptions:                                                     
     Weighted average discount rate:  7.0%                       
     Health care trend rates (varies by plan):      1998   2008 and Beyond
        Pre-age 65                                  8-9%              4-5%
        Age 65 and over                             7-9%              4-5%

If   the   health  care  trend  rates  were  increased  one  percentage  point,
postretirement  benefit costs for the year ended December 31, 1997  would  have
been  $3.9 million higher and the accumulated postretirement benefit obligation
as of December 31, 1997 would have been $40.2 million higher.


Note 12
Lease and Other Commitments

Certain equipment and operating properties are rented under non-cancelable  and
cancelable  operating leases.  Total rental expense under operating leases  was
$38.0 million, $36.4 million and $36.3 million for the years ended December 31,
1997,  1996  and  1995,  respectively. The following is a  schedule  of  future
minimum annual rentals on non-cancelable operating leases, primarily for  sales
offices,  distribution  centers and corporate headquarters,  in  effect  as  of
December 31, 1997.

Dollars in Millions   1998    1999    2000    2001    2002  Thereafter   Total
Total payments       $27.5   $24.8   $23.4   $22.4   $17.5       $41.1  $156.7
                                                      

The  Company  enters into executory contracts to obtain inventory  and  promote
various  products.   As  of December 31, 1997, future commitments  under  these
contracts amounted to $145.8 million.

55

Note 13
Supplementary Income Statement Information

Dollars in Millions                      1997        1996        1995
Advertising, media and production    $  292.7    $  289.8    $  271.5
Merchandising                           933.7       913.5     1,192.7
Total advertising and merchandising  $1,226.4    $1,203.3    $1,464.2
Depreciation expense                 $  122.0    $  119.1    $  115.3
Amortization of intangibles          $   35.6    $   78.5    $   86.7
Research and development             $   34.9    $   33.0    $   40.4


Note 14
Interest Expense

Dollars in Millions                1997         1996        1995
Interest expense                  $89.8       $113.0      $135.9
Interest expense capitalized       (4.0)        (6.2)       (4.3)
Subtotal                           85.8        106.8       131.6
Interest income                    (6.7)        (7.4)       (6.2)
Interest expense - net            $79.1       $ 99.4      $125.4

Interest paid in the years ended December 31, 1997, 1996 and 1995 was $83.2
million, $109.0 million and $129.9 million, respectively.


Note 15
Income Taxes

The  Company  uses an asset and liability approach to financial accounting  and
reporting  for income taxes in accordance with FASB Statement #109, "Accounting
for Income Taxes."  Income tax (benefits) provisions were as follows:

Dollars in Millions                     1997       1996       1995      
Currently (receivable) payable:                                        
   Federal                           $(140.1)    $ 99.4     $339.1
   Foreign                              21.9       10.2      131.7
   State                                 4.2       26.6       54.9
Total currently (receivable) payable  (114.0)     136.2      525.7
Deferred - net:                                             
   Federal                              (3.0)      15.9      (19.8)
   Foreign                             (13.6)      10.4       (7.3)
   State                                (2.8)       5.2       (2.1)
Total deferred - net                   (19.4)      31.5      (29.2)
Income tax (benefit) provision       $(133.4)    $167.7     $496.5

As  a  result  of the loss on the divestiture of Snapple in 1997,  the  Company
expects  to  recover approximately $250 million ($240 million Federal  and  $10
million   State)  in  taxes  paid  on  previous  capital  gains  from  business
divestitures.  This tax benefit has been reflected in other current  assets  on
the consolidated balance sheet as of December 31, 1997.

The components of the deferred income tax (benefit) provision were as follows:

Dollars in Millions                              1997      1996      1995
Accelerated tax depreciation                   $ 12.8    $  3.7    $(23.8)
Postretirement benefits                         (10.9)      0.6      (6.5)
Accrued expenses including                                        
  restructuring charges                            --      40.6      12.6
Loss carryforwards                               (4.6)     (7.1)      3.5
Foreign gain deferral                            (4.3)      9.8        --
Other                                           (12.4)    (16.1)    (15.0)
(Benefit) provision for deferred income taxes  $(19.4)   $ 31.5    $(29.2)

Total income tax (benefits) provisions were allocated as follows:

Dollars in Millions                 1997      1996       1995
Continuing operations            $(133.4)   $167.7     $496.5
Items charged directly to                                 
  common shareholders' equity    $ (21.0)   $ (8.4)    $(11.4)

The sources of pretax (loss) income were as follows:

Dollars in Millions                      1997        1996         1995     
U.S. sources                        $(1,087.7)     $362.8     $  925.4
Foreign sources                          23.4        52.8        295.1
(Loss) income before income taxes   $(1,064.3)     $415.6     $1,220.5

56

Reconciliations  of  the statutory Federal income tax rates  to  the  effective
income tax rates were as follows:

<TABLE>
<CAPTION>

Dollars in Millions                    1997               1996               1995
                                            % of               % of               % of
                                          Pretax             Pretax             Pretax
                                  Amount    Loss     Amount  Income     Amount  Income
<S>                              <C>       <C>       <C>       <C>      <C>       <C>
Tax (benefit) provision based  
  on the Federal statutory rate  $(372.5)   35.0%    $145.5    35.0%    $427.2    35.0%
State and local income tax
  (benefit) provision - net of
  Federal income taxes              (7.1)    0.7       20.7     5.0       34.3     2.8
Repatriation of foreign earnings     1.9    (0.2)     (11.3)   (2.7)      18.9     1.5
Foreign tax rate differential        0.1      --        2.1     0.5       21.1     1.7
Snapple valuation allowance        253.1   (23.8)        --      --         --      --
Miscellaneous items                 (8.9)    0.8       10.7     2.6       (5.0)   (0.3)
Income tax (benefit) provision   $(133.4)   12.5%    $167.7    40.4%    $496.5    40.7%

</TABLE>

Deferred tax assets and deferred tax liabilities were as follows:

Dollars in Millions                   1997                   1996
                                Assets  Liabilities    Assets  Liabilities
Depreciation and amortization  $  20.3       $218.9    $ 56.9       $400.1
Postretirement benefits          129.8           --     100.3           --
Other benefit plans               50.2          5.7      60.8          9.2
Accrued expenses including                                         
  restructuring charges           92.5         11.5      80.3          7.9
Loss carryforwards               328.5           --      14.5           --
Other                              4.1         15.9      13.3         33.2
Subtotal                         625.4        252.0     326.1        450.4
Valuation allowance             (319.2)          --     (14.2)          --
Total                          $ 306.2       $252.0    $311.9       $450.4

As of December 31, 1997, as a result of the loss on divestiture of Snapple, the
Company  had approximately $790 million of capital loss carryforwards available
to  reduce future capital gains in the United States for up to five  years.   A
valuation  allowance has been provided for the full value of the  deferred  tax
assets related to these loss carryforwards.

As of December 31, 1997, the Company had $39.5 million of operating and capital
loss  carryforwards  available  to  reduce future  taxable  income  of  certain
international  subsidiaries.  These loss carryforwards must be utilized  within
the carryforward periods of these international jurisdictions.  The majority of
international loss carryforwards have no expiration restrictions.   Those  with
restrictions  expire primarily in five years.  A valuation allowance  has  been
provided for approximately one-half of the deferred tax assets related  to  the
loss carryforwards.

Included in other current assets were deferred tax assets of $90.5 million  and
$99.9  million  as of December 31, 1997 and 1996, respectively.   Income  taxes
paid  during 1997, 1996 and 1995 were $92.9 million, $161.1 million and  $434.7
million, respectively.


Note 16
Litigation

On  November  1, 1995, the Company filed suit against Borden, Inc.  in  Federal
District  Court in New York related to the Company's November 1994  acquisition
of  a  Brazilian pasta business.  The suit was settled in August 1997 for $35.0
million.

The  Company  is also a party to a number of lawsuits and claims, which  it  is
vigorously defending.  Such matters arise out of the normal course of  business
and  relate  to  the  Company's past acquisition  activity  and  other  issues.
Certain  of these actions seek damages in large amounts.  While the results  of
litigation  cannot  be predicted with certainty, management believes  that  the
final outcome of such litigation will not have a material adverse effect on the
Company's consolidated financial position or results of operations.  Changes in
assumptions,  as well as actual experience, could cause the estimates  made  by
management to change.

57

Note 17
Earnings per Share

Reconciliations  of  basic earnings per share (EPS)  to  diluted  EPS  were  as
follows:

<TABLE>
<CAPTION>
                        
Dollars in Millions (Except Per Share Data)
For the year ended December 31,      1997                1996               1995
                               Income    Shares    Income    Shares   Income    Shares
<S>                           <C>       <C>        <C>      <C>       <C>      <C>
Net (loss) income             $(930.9)             $247.9             $724.0    
Less: Preferred dividends         3.5                 3.7                4.0       
Net (loss) income available                                                      
  for common                  $(934.4)  137,460    $244.2   135,466   $720.0   134,149
Net (loss) income per                                                      
  common share                $ (6.80)             $ 1.80             $ 5.39     
Net (loss) income available                                                      
  for common                  $(934.4)  137,460    $244.2   135,466   $720.0   134,149
Effect of dilutive securities:
  Stock options                    --        --        --     1,000       --     1,253
  ESOP Convertible                                                        
    Preferred Stock                --        --       2.9     2,441      2.9     2,586
  Non-vested awards                --        --        --        83       --        73
                              $(934.4)  137,460    $247.1   138,990   $722.9   138,061
Net (loss) income per                                                      
  common share - assuming        
  dilution                    $ (6.80)             $ 1.78             $ 5.23  

</TABLE>

As  the Company incurred a net loss for the year ended December 31, 1997, there
were no adjustments for potentially dilutive securities as the adjustments would
have  been antidilutive.  Adjustments to income and shares for such potentially
dilutive  securities  in 1997, had the Company earned net  income,  would  have
resulted in a $2.9 million increase to net income available for common  and  an
increase of 5.1 million shares.

As  of December 31, 1996 and 1995, certain stock options were excluded from the
computation  of  diluted EPS because the exercise prices were higher  than  the
average market price.  At the end of 1997, all exercise prices were lower  than
the  average  market  price.   See Note 8 for more information  on  outstanding
options.   Historical adjustments for potentially dilutive securities  are  not
necessarily indicative of future trends.


Note 18
Quarterly Financial Data (Unaudited)

Dollars in Millions (Except Per Share Data)
                                                            
                               First         Second        Third       Fourth
1997                         Quarter(a)     Quarter(b)   Quarter(c)   Quarter(d)
Net sales                  $ 1,201.7       $1,395.5     $1,370.7     $1,047.8
Cost of goods sold             627.7          704.1        674.1        559.0
Gross profit               $   574.0       $  691.4     $  696.6     $  488.8
Net (loss) income          $(1,109.8)      $   75.8     $   77.5     $   25.6
Per common share:                                                 
  Net (loss) income        $   (8.15)      $   0.57     $   0.58     $   0.20
  Net (loss) income -                                              
    assuming dilution      $   (8.15)      $   0.57     $   0.58     $   0.20
  Cash dividends declared  $   0.285       $  0.285     $  0.285     $  0.285
  Market price range:                   
    High                   $  40 3/8       $ 45 1/8     $ 53         $ 55 1/8
    Low                    $  34 3/8       $ 35 7/8     $ 44 3/8     $42 1/16 
                      
(a) Includes a $1.40 billion pretax impairment loss ($1.14 billion after-tax or
$8.39 per share) for the Snapple beverages business.
(b)  Includes a $10.6 million pretax loss ($5.5 million after-tax or  $.02  per
share)  for the sale of the Snapple beverages business and pretax restructuring
charges  of  $11.8  million  ($7.9 after-tax  or  $.06  per  share)  for  plant
consolidations  in  the  International Foods business and  the  closing  of  an
International beverages office.
(c)  Includes a $4.8 million pretax net charge ($3.4 million after-tax or  $.02
per  share) for an impairment loss partly offset by a litigation settlement  in
the  International  Foods business and pretax restructuring  charges  of  $46.9
million ($28.2 million after-tax or $.19 per share) for plant consolidations in
the U.S. and Canadian Foods business and staffing reductions.
(d) Includes a $5.8 million combined pretax loss ($1.9 million after-tax or  an
immaterial  per  share impact) for the sale of certain food service  businesses
and  pretax restructuring charges of $7.2 million ($4.3 after-tax or  $.02  per
share)  for manufacturing reconfigurations in the U.S. and Canadian  Foods  and
Beverages business.

Dollars in Millions (Except Per Share Data)
                                     
                              First        Second       Third        Fourth 
1996                        Quarter(a)    Quarter     Quarter(b)    Quarter
Net sales                  $1,222.8      $1,481.8    $1,436.2      $1,058.2
Cost of goods sold            664.5         790.1       754.3         598.6
Gross profit               $  558.3      $  691.7    $  681.9      $  459.6
Net income                 $   32.2      $   64.6    $  133.0      $   18.1
Per common share:                                                 
   Net income              $   0.23      $   0.47    $   0.98      $   0.12
   Net income - assuming                                                   
     dilution              $   0.23      $   0.46    $   0.97      $   0.12
   Cash dividends declared $  0.285      $  0.285    $  0.285      $  0.285
   Market price range:                                            
     High                  $ 35 7/8      $ 37 5/8    $ 36 7/8      $ 39 1/2
     Low                   $ 32 3/4      $ 32 3/8    $ 30 3/8      $ 34 1/8
(a)   Includes a $2.8 million pretax gain ($1.7 million after-tax or  $.01  per
share) for the sale of the Italian products business.
(b)   Includes a $133.6  million pretax gain ($80.1 million after-tax  or  $.59
per  share)  for  the sale of the U.S. and Canadian frozen foods  business  and
pretax restructuring charges of $23.0 million ($19.4 million after-tax or  $.14
per share) for plant consolidations in the U.S. and Canadian Foods business and
a change in how the Company sold Snapple beverages in certain Texas markets.

58

Additional 10-K Information

Description of Property

As  of  December 31, 1997, the Company operated 55 manufacturing plants  in  18
states  and  14 foreign countries and owned or leased distribution centers  and
sales offices in 21 states and 21 foreign countries.

                                                                        
                 Owned and Leased       Owned and Leased    Owned and Leased
                   Mfg. Locations   Distribution Centers       Sales Offices
Industry Segment   U.S.   Foreign         U.S.   Foreign      U.S.   Foreign
Foods                20        20            2         6         8        18
Beverages             7         7           --         4        11        13
Shared               --         1            6        12         6         8
Total                27        28            8        22        25        39

The  Company owns a research and development laboratory in Barrington, Illinois
and  leases  corporate office space in downtown Chicago, Illinois.   Management
believes  manufacturing, distribution and office space  owned  and  leased  are
suitable and adequate for the business and productive capacity is appropriately
utilized.

Trademarks

The  Company and its subsidiaries own a number of trademarks and are not  aware
of  any circumstances that could materially adversely affect the continued  use
of these trademarks.  Among the most important of the domestic trademarks owned
by  the  Company are Quaker, Cap'n Crunch, Quaker Toasted Oatmeal, Life, Quaker
100%  Natural  and Quaker Oatmeal Squares for breakfast cereals;  Gatorade  for
thirst-quenching  beverages; Quaker and Quaker Chewy  for  grain-based  snacks;
Rice-A-Roni and Near East for value-added rice and grain products;  Pasta  Roni
for  value-added  pasta; Near East and Nile Spice for meals in  a  cup;  Golden
Grain and Mission for pasta; Quaker and Aunt Jemima for mixes, syrups and  corn
goods;  Ardmore  Farms  for citrus and fruit juices; and Continental,  Maryland
Club  and  Continental WB for coffee.  Many of the grocery  product  trademarks
owned  by  the Company in the United States are registered in foreign countries
in   which  the  Company  does  substantial  business.   Internationally,   key
trademarks  owned  include:  Quaker, Cruesli, Honey Monster,  Sugar  Puffs  and
Scott's  for  breakfast  cereals; Coqueiro for fish;  Toddy  and  ToddYnho  for
chocolate  beverages; Gatorade for thirst-quenching beverages;  and  Adria  for
pasta products.

U.S. and Canadian Foods Description

The Company is a major participant in the competitive packaged food industry in
the  United States and is a leading manufacturer of hot cereals, pancake mixes,
grain-based  snacks, cornmeal, hominy grits and value-added rice products.   In
addition,  the Company is the second-largest manufacturer of syrups and  value-
added  pasta products and is among the five largest manufacturers of  ready-to-
eat  cereals  and dry pasta products.  The Company competes with a  significant
number  of  large and small companies on the basis of price, value, innovation,
quality  and convenience, among other attributes.  The Company's food  products
are  purchased  by  consumers through a wide range of food  distributors.   The
Company  utilizes  both its own and broker sales forces  and  has  distribution
centers  throughout the country, each of which carries an inventory of most  of
the  Company's food products.  In addition, the Company markets a line of  over
400  items  to  the food service market, including Quaker hot and  ready-to-eat
cereals;  Continental  coffee;  and Ardmore Farms  single  serve  frozen  fruit
juices;  a  specialty  line of custom-blended dry baking  mixes;  ready-to-bake
biscuits; and Burry cookies and crackers.

International Foods Description

The  Company  is  broadly  diversified in  the  packaged  food  industry,  both
geographically and by product line.  The Company manufactures and  markets  its
products  in  many  countries throughout Europe, Latin  America  and  the Asia/
Pacific  region.   It is the leading brand-name hot cereals  producer  in  many
countries  and has other leading market positions for products in an number  of
countries.   In  Brazil, the Company is the leading producer of  ready-to-drink
chocolate beverages and the leading canned fish processor.

Worldwide Beverage Description

The  Company is the world's leading manufacturer of sports beverages.  It sells
its sports beverages in 47 countries around the world and is the leading sports
drink  distributor  in  the  United States, Canada, Mexico,  Italy,  Argentina,
Brazil, Venezuela, Colombia, Indonesia and the Philippine Islands.  It is  also
one  of  the leading sports drink brands in Korea and Australia, where Gatorade
is  sold through licensee arrangements.  In the United States, Gatorade  thirst
quencher  utilizes a combination of brokers and the Company's own  sales  force
and has distribution centers throughout the country.

Raw Materials

Raw  materials  used in manufacturing include oats, wheat, soy products,  corn,
rice,  sweeteners, orange and other juice concentrates, almonds, coffee  beans,
raisins,  beef, chicken, shortening and fish, as well as a variety of packaging
materials.   These products are purchased mainly in the open market.   Supplies
of all raw materials have been adequate and continuous.


59


Directors

Members of the
Board of Directors

Frank C. Carlucci 1*,5,6
Chairman
The Carlyle Group
(Banking)
Washington, D.C.

Silas S. Cathcart 2*,3,5
Retired Chairman
Illinois Tool Works, Inc.
(Diversified Products)
Chicago, Illinois

Kenneth I. Chenault 1,2,4,5
President and
Chief Operating Officer
American Express Company
(Financial and Travel Services)
New York, New York

John H. Costello 1,5,6
Senior Executive
Vice President - Marketing
Sears, Roebuck and Co.
(Retail Marketing)
Hoffman Estates, Illinois

Judy C. Lewent 1,4,5,6
Senior Vice President and
Chief Financial Officer
Merck & Co., Inc.
(Pharmaceuticals)
Whitehouse Station,
New Jersey

Vernon R. Loucks, Jr. 2,3,5*
Chairman and Chief
Executive Officer
Baxter International Inc.
(Medical Care Products)
Deerfield, Illinois

Thomas C. MacAvoy 1,5,6*
Paul M. Hammaker
Professor of Business
Administration
Darden Graduate
School of Business
Administration
University of Virginia
Charlottesville, Virginia

Robert S. Morrison 3,5
Chairman, President and
Chief Executive Officer

Walter J. Salmon 4,5,6
Stanley Roth, Sr.
Professor of Retailing
Emeritus
Harvard Business School
Boston, Massachusetts

William L. Weiss 2,3,4*,5
Chairman Emeritus
Ameritech Corporation
(Telecommunications)
Chicago, Illinois


 Board Committees
1 Audit
2 Compensation
3 Executive
4 Finance
5 Nominating
(Robert S. Morrison
Ex. Officio Member)
6 Public Responsibility
* Denotes Committee Chairman


Officers

Senior Officers

Robert S. Morrison +
Age 55
Chairman, President and
Chief Executive Officer
Joined Quaker in October
1997.
Elected to present office in October 1997.

John G. Jartz +
Age 44
Senior Vice President
General Counsel, Business Development and Corporate Secretary
Joined Quaker in 1980.
Elected to present office in July 1997.

Douglas J. Ralston +
Age 52
Senior Vice President
Human Resources
Joined Quaker in 1981.
Elected to present
office in 1992.

Robert S. Thomason +
Age 53
Senior Vice President
Finance and Chief
Financial Officer
Joined Quaker in 1971.
Elected to present office
in 1995.


Corporate Staff
Officers

Michael D. Annes
Vice President
Business Development
and Counsel Law

John H. Calhoun
Vice President and Associate
General Corporate Counsel

Penelope C. Cate
Vice President
Public Affairs

Janet K. Cooper +
Age 44
Vice President
Treasurer and Tax
Joined Quaker in 1978.
Elected to present office in July 1997.

Margaret M. Eichman +
Age 39
Vice President
Investor Relations and
Corporate Affairs
Joined Quaker in 1980.
Elected to present office
in July 1997.

62

Thomas L. Gettings +
Age 41
Vice President and
Corporate Controller
Joined Quaker in 1987.
Elected to present office
in 1992.

Douglas A. James
Assistant Treasurer

James E. LeGere
Vice President
Information Services
U.S. Foods

I. Charles Mathews
Vice President
Diversity Management

Kenneth W. Murray
Vice President
Audit Services and
Chief Ethics Officer

Michael T. Welch
Vice President
U.S. Foods and
Litigation Counsel


U.S. and Canadian
Quaker Foods Products

Douglas W. Mills +
Age 52
Executive Vice President
Joined Quaker in 1969.
Elected to present office
in 1994.

John A. Boynton
Vice President and
Chief Customer Officer

Harry M. Dent III
Vice President
Ready-to-Eat Cereals

Polly B. Kawalek
President  
Hot Breakfast

Charles I. Maniscalco
Vice President
Snacks

David L. Morton
President and
Chief Executive Officer
The Quaker Oats Company
of Canada Limited

Mark A. Shapiro
President
Golden Grain

Russell A. Young
Vice President
Supply Chain


Worldwide Beverages

James F. Doyle +
Age 45
Executive Vice President
Joined Quaker in 1981.
Elected to present office
in 1994.

Susan D. Wellington
Vice President
Gatorade Marketing

Bernardo Wolfson
President - Beverages,
Latin America and Europe


Quaker International
Food Products

Barbara R. Allen +
Age 45
Executive Vice President
Joined Quaker in 1975.
Elected to present office in 1995.

Europe

George F. Sewell
President 
Cereals, Europe

Latin America

Otavio J. Franco
Regional Vice President
Latin America South

Pacific

Cassian K. Cheung
President - Pacific


+ also Executive Officers as defined by Securities and Exchange Commission
regulations.  Such Executive Officers serve at the pleasure of the Board of
Directors. All Executive Officers (except Robert S. Morrison, who joined the
Company in October 1997, and was formerly the Chairman and CEO of Kraft Foods,
Inc. North America of Philip Morris Companies, Inc. [1994-1997] and President of
General Foods U.S.A. of Philip Morris Companies, Inc. [1991-1994], have been
employed by The Quaker Oats Company in an executive capacity for five years or
more.

63

Report of Independent Public Accountants

To the Shareholders of The Quaker Oats Company:

We have audited the accompanying consolidated balance sheets of The Quaker Oats
Company (a New Jersey corporation) and subsidiaries as of December 31, 1997 and
1996,  and  the related consolidated statements of income, common shareholders'
equity  and  cash flows for the years ended December 31, 1997, 1996  and  1995.
These  financial statements are the responsibility of the Company's management.
Our responsibility is to express an opinion on these financial statements based
on our audits.

We  conducted  our  audits  in  accordance  with  generally  accepted  auditing
standards.   Those  standards require that we plan and perform  the  audits  to
obtain reasonable assurance about whether the financial statements are free  of
material  misstatement.  An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements.   An  audit
also   includes  assessing  the  accounting  principles  used  and  significant
estimates  made  by  management, as well as evaluating  the  overall  financial
statement presentation.  We believe that our audits provide a reasonable  basis
for our opinion.

In  our opinion, the financial statements referred to above present fairly,  in
all  material respects, the financial position of The Quaker Oats  Company  and
subsidiaries  as  of  December 31, 1997 and 1996,  and  the  results  of  their
operations and their cash flows for the years ended December 31, 1997, 1996 and
1995 in conformity with generally accepted accounting principles.


/s/Arthur Andersen LLP

Chicago, Illinois
February 4, 1998



Report of Management

Management  is  responsible for the preparation and integrity of the  Company's
financial   statements.   The  financial  statements  have  been  prepared   in
accordance  with  generally  accepted  accounting  principles  and  necessarily
include some amounts that are based on management's estimates and judgment.

To  fulfill its responsibility, management's goal is to maintain strong systems
of  internal  controls, supported by formal policies and  procedures  that  are
communicated  throughout  the  Company.   Management  regularly  evaluates  its
systems of internal controls, with an eye toward improvement.  Management  also
maintains  a  staff  of  internal auditors who evaluate  the  adequacy  of  and
investigate the adherence to these controls, policies and procedures.

Our  independent  public accountants, Arthur Andersen  LLP,  have  audited  the
financial  statements  and  have  rendered an opinion  as  to  the  statements'
fairness  in  all  material  respects.   During  the  audit,  they  obtain   an
understanding of the Company's internal control systems and perform  tests  and
other  procedures  to  the  extent  required  by  generally  accepted  auditing
standards.

The Board of Directors pursues its oversight role with respect to the Company's
financial  statements through the Audit Committee, which is composed solely  of
non-management  directors.   The Audit Committee meets  periodically  with  the
independent public accountants, internal auditors and management to assure that
all  are  properly  discharging their responsibilities.   The  Audit  Committee
approves  the  scope  of the annual audit and reviews the  recommendations  the
independent public accountants have for improving internal accounting controls.
The  Board of Directors, on recommendation of the Audit Committee, engages  the
independent public accountants, subject to shareholder approval.

Both Arthur Andersen LLP and the internal auditors have unrestricted access  to
the Audit Committee.

64

Corporate and Shareholder Information

Corporate Headquarters
Mailing Address:
The Quaker Oats Company
P.O. Box 049001
Chicago, Illinois  60604-9001

Street Address:
Quaker Tower
321 North Clark Street
Chicago, Illinois  60610-4714
(312) 222-7111

Internet Homepage
www.quakeroats.com

Consumer Affairs
Inquiries regarding our products
should be addressed to:
Consumer Affairs
The Quaker Oats Company
P.O. Box 049003
Chicago, Illinois  60604-9003
or call 1-800-494-7843

Media Relations
Copies of press releases are available at
no charge through PR Newswire's
Company News On-Call fax service.
1-800-758-5804, extension 103689

Press and media related inquiries
should be addressed to:
Media Relations - Suite 27-6
or call (312) 222-6914

Shareholder Services
Harris Trust and Savings Bank acts
as transfer agent and registrar for the Company stock and maintains all
primary shareholder records.
Shareholders may obtain information relating to their share positions,
dividends, stock transfer requirements,
lost certificates and other related matters
by telephoning the Shareholder Hotline
toll-free at 1-800-344-1198.

Harris DOCS (Direct Ownership
of Corporate Shares) Program
Quaker common stock may be purchased through automatic dividend reinvestment,
automatic checking/savings account debits, and/or optional cash investments
through the Harris DOCS Program.  This program replaced the Quaker Dividend
Reinvestment and Stock Purchase Plan in January 1998.  A brochure describing
the Program and an enrollment form are available by calling
1-800-524-8580.  Current shareholders should call Harris Bank directly at
1-800-344-1198.

Harris DOCS
The Quaker Oats Company
Administrator
P.O. Box A3309
Chicago, Illinois  60690-3309
1-800-344-1198

Investor Relations
Security analysts, investment professionals and shareholders should direct
their business-related inquires to:
Investor Relations - Suite 27-7
or call (312) 222-7818

Form 10-K
This Annual Report includes all financial statements and notes required by Form
10-K.  If you request a Form 10-K, you will receive the annual report, proxy
statement and certain additional Form 10-K information.

Transfer Agent, Registrar and
Dividend Disbursing Agent
Harris Trust and Savings Bank,
Shareholder Services Division
P.O. Box A3504, 311 West Monroe
Chicago, Illinois  60690-3504
1-800-344-1198

Independent Public Accountants
Arthur Andersen LLP
33 West Monroe
Chicago, Illinois  60603
(312) 580-0033

Annual Meeting
Shareholders are cordially invited to attend the Annual Meeting, which will be
held at the Rosemont Convention Center, 5555 North River Road, in Rosemont,
Illinois, May 13, 1998, at 9:30 a.m. (CDT).

Dividends
Cash dividends on Quaker common stock have been paid for 92 consecutive years.
Dividends are generally declared on a quarterly basis, with holders as of the
record date being entitled to receive the cash dividend on the payable date.

Shares Listed
New York Stock Exchange
Chicago Stock Exchange
Pacific Stock Exchange
The Stock Exchange, London

Ticker Symbol:  OAT

The Quaker Oats Company was incorporated in 1901 under the
laws of the state of New Jersey.




EXHIBIT 21






                       State of Subsidiary
                                
                                
                          Incorporation
                                
                                
                     THE QUAKER OATS COMPANY
                                
                                
                                
           ACTIVE DOMESTIC SUBSIDIARIES AS OF 12/31/97
                                
                                
                                
Subsidiary                                     State of Incorporation

Ardmore Farms, Inc.                            Pennsylvania

Arnie's Bagelicious Bagels, Inc.               Delaware

Continental Coffee Products Company            Delaware

The Gatorade Company                           Delaware

Gatorade Puerto Rico Company                   Delaware

Golden Grain Company                           California

Grocery International Holdings, Inc.           Delaware

Liqui-Dri Foods, Inc.                          Kentucky

QO Acquisition Corp.                           Delaware

QO Coffee Holdings, Inc.                       Delaware

Quaker Custom Foods, Inc.                      Delaware

Quaker Latin America, Inc.                     Delaware

Quaker Oats Asia, Inc.                         Delaware

Quaker Oats Europe, Inc.                       Illinois

Quaker Oats Holdings, Inc.                     Delaware

Quaker Oats Music, Inc.                        Delaware

Quaker Oats Phillipines, Inc.                  Delaware

Quaker South Africa, Inc.                      Delaware

Stokely-Van Camp, Inc.                         Indiana



                                
                                
           ACTIVE FOREIGN SUBSIDIARIES AS OF 12/31/97
                                
Subsidiary                                         Country

Elaboradora Argentina de Cereales, S.A.            Argentina

The Gatorade Company of Australia Pty. Ltd.        Australia

Quaker Oats Australia, Pty. Ltd.                   Australia

Quaker Oats Foreign Sales Corp.                    Barbados

QUIC Ltd.                                          Bermuda

Quaker Brasil, Ltda.                               Brazil

The Quaker Oats Company of Canada Limited          Canada

Quaker de (Chile) Ltda.                            Chile

Guangzhou Quaker Oats Food and Beverage Co. Ltd.   China

Productos Quaker, S.A.                             Colombia

Quaker Oats Limited                                England

Quaker Trading Limited                             England

The Quaker Beverages GmbH                          Germany

Quaker Beverages Italia, S.p.A.                    Italy

Quaker Oats Japan, Ltd.                            Japan

Quaker Products (Malaysia) Sdn. Bhd.               Malaysia

Productos Quaker de Mexico, S.A. de C.V.           Mexico

Quaker de Mexico, S.A. de C.V.                     Mexico

Quaker Oats B.V.                                   The Netherlands

QO Puerto Rico, Inc.                               Puerto Rico

Quaker Bebidas, S.L.                               Spain

Productos Quaker, C.A.                             Venezuela


                        DOMESTIC JOINT VENTURES
                                   
Rhone Poulenc                      The Quaker Oats Company       50%
                                   Rhone Poulenc                 50%
                                   
Uni-Quaker Ltd. South Africa       Quaker South Africa, Inc.     50%
                                   Uni-mill Pty. Ltd.            50%


                                   
                        FOREIGN JOINT VENTURES
                                   
P.T. Gatorade Indonesia            The Quaker Oats Company           90%
                                   P.T. AdeS Alfinda Putrasetia      10%
                                                                 
Shanghai Guan Sheng Yuan Quaker    The Quaker Oats Company           70%
Oats Co. Ltd.                      Guan Sheng Yuan                   30%
                                                                 
Shanghai Quaker Oats Beverages     The Quaker Oats Company           80%
Co. Ltd.                           Shanghai Bomy Foodstuffs Co. Ltd. 10%
                                   Chou Chin Industrial (H.K.) Ltd.  10%
                                                                 
                                                                 





Exhibit 23                   
                   
                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS



As independent  public accountants, we hereby consent to the incorporation  by
reference of our report dated February 4, 1998, included in this Form 10-K  for
the   year  ended  December  31,  1997  into  the  Company's  previously  filed
Registration Statement File Nos.  33-13980, 33-13981, 33-32970, 2-79503 and
33-33253.




/s/ Arthur Andersen LLP



Chicago, Illinois
March 19, 1998



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</TABLE>

Exhibit 99(1)

News Release



The Quaker Oats Company
                            Further Information:
                            Investor  :              Media:
Quaker Tower                Margaret Eichman, VP     Mark Dollins, Director
P.O. Box 049001             Investor Relations       Corp. Communications
Chicago, IL  60604-9001     and Corp. Affairs        (312) 222-6914
                            (312) 222-7818


QUAKER CHAIRMAN ANNOUNCES ORGANIZATIONAL CHANGES;

USES COMPETITIVE STRENGTHS TO TARGET ACCELERATED PROFITABLE GROWTH
  
For immediate release

       CHICAGO, March 12, 1998 -- (NYSE:OAT) Quaker Oats Chairman, President
and   Chief   Executive  Officer  Robert  S.  Morrison   today   announced
organizational  changes  designed to capitalize  on  Quaker's  competitive
strengths  in  marketing, selling and manufacturing. Morrison  said  these
actions  are  designed  to  facilitate faster top-line  growth  and  drive
greater  cost savings and efficiencies throughout the Company's  worldwide
operations.
        "The  realignment we're announcing today should allow us to  exploit
the  leading  capabilities  we've developed  across  all  our  divisions,"
Morrison said. "As a management team with a broad base of skills and cross-
functional talent, we can focus on accelerating profitable growth and  use
our size as a  competitive advantage."
      Structural changes include removing a layer of executive  management
from  the  Company's  International and U.S. &  Canadian  operations,  and
realigning  domestic  and  international   business  leaders  into  direct
reporting relationships with the Chairman.
        Under   the   new   structure,   two   International   presidents'
responsibilities  will  be  expanded to include  the  foods  and  Gatorade
businesses  in their respective regions, reporting directly  to  Morrison.
Promoted  are Bernardo Wolfson, Vice President and President-Quaker  Latin
America,  and  Cassian  Cheung, Vice President and President-Quaker  Asia.
The head of Quaker's European cereals division, George Sewell, will report
to Robert S. Thomason, Quaker's chief financial officer.
      "Getting  the  results  we want from our Asian  and  Latin  American
businesses requires a single, integrated management effort, focused on the
combined scale of our Quaker and Gatorade equities," Morrison said. "These
two  executives are aggressive, top performers who have local insight into
the  consumer,  as well as the changing infrastructures and  economies  in
their regions. This experience is critical in rapidly developing markets."
      In U.S. and Canadian operations, several key marketing, supply chain
and  customer  organization  executives also  are  being  promoted.   They
include:   Susan  D.  Wellington to the position  of  Vice  President  and
President  -  U.S.  Beverages;  Harry M. Dent  to  the  position  of  Vice
President and President  - Ready-to-Eat Cereals; Charles I. Maniscalco  to
the position of Vice President and President - Snacks; Polly B. Kawalek to
the  position  of  Vice President and President - Hot Breakfast;  Mark  A.
Shapiro  to  the  position of Vice President and President -Golden  Grain;
Russell A. Young to the position of Senior Vice President - Supply  Chain;
and  Terrence B. Mohr to the position of Senior Vice President -  Customer
Organization.
        Additionally,  John  A. Boynton, formerly Vice President  and  Chief
Customer  Officer  of the domestic Foods business, is promoted  to  Senior
Vice President, reporting to the Chairman. In this role, Boynton will have
responsibility for helping lead the reorganization effort, with continuing
focus  on  integrating Quaker's Foodservice business into the  U.S.  Foods
organization.  Dale Tremblay, Vice President and President -  Foodservice,
will continue to report to Boynton.
      "The leaders promoted today represent the nucleus of Quaker's highly
talented middle management group," Morrison said. "I have great confidence
in  their  abilities to step into senior executive management  roles,  and
profitably grow our businesses."
      "This  alignment  allows us to apply our best talent  and  our  best
practices  broadly  across Foods and Gatorade.  At  the  same  time  we'll
reduce  overhead  costs,  putting us in a position  to  pursue  profitable
growth more aggressively," Morrison said.  "The power of our brands.   The
strength  of  our  customer organization.  The efficiency  of  our  supply
chain.   The  will to win.  These things form the foundation for  Quaker's
future growth and our ability to create value for shareholders."
     The Company's former structure, with executive division heads located
in  the  United States, is less relevant with Quaker's new focus on  Foods
and  Gatorade  --  and  its  need to exploit best  practices  across  each
continent.   As  a result, the individuals in those roles  --  Barbara  R.
Allen,  Executive Vice President - International Foods,  James  F.  Doyle,
Executive  Vice  President  Worldwide Beverages,  and  Douglas  W.  Mills,
Executive Vice President - U.S. and Canadian Quaker Food Products --  will
be  leaving  the  Company.  "They are fine executives who have  made  many
contributions  and  helped groom the talented individuals  being  promoted
today," Morrison said.
      The  Company  expects an estimated restructuring  charge  of  $15-25
million  will  ultimately  result, as realignment  activities  take  place
during  the  year. These actions are expected to save the Company  in  the
range of $15 to $25 million annually, when completed.
 
Forward Looking Statements
This  announcement contains "forward-looking statements" that are  subject
to  risks  and uncertainties.  The potential risks and uncertainties  that
could  cause  actual results to differ materially from those expressed  in
the  forward-looking  statements are discussed in the Company's  Quarterly
Report on Form 10-Q for the quarter ended September 30, 1997.
                                   # # #

The  Quaker Oats Company press releases are available at no charge through
PR  Newswire's Company News On-Call Fax Service.  For a menu of  available
Quaker Oats Company press releases or to retrieve a specific release, call
1-800-758-5804,  extension 103689.  They are also  available  through  the
Internet:  http://www.quakeroats.com.

available at no charge through
  PR  Newswire's Company News On-Call Fax Service.  For a menu of  available
  Quaker Oats Company press releases or to retrieve a specific release, call
  1-800-758-5804,  extension 103689.  They are also  available  through  the
  Internet:  http://www.quakeroats.com.


Exhibit 99(2)

News Release




The Quaker Oats Company
                           Further Information:
                           Investor Contact:            Media Contact:
Quaker Tower               Margaret M. Eichman, V.P.    Mark Dollins, Director
P.O. Box 049001            Investor Relations           Corp. Communications
Chicago, IL  60604-9001    (312) 222-7817               (312) 222-6914


          
QUAKER ANNOUNCES $1 BILLION STOCK REPURCHASE PROGRAM

For immediate release

     CHICAGO, IL, March 12, 1998 -- The Quaker Oats Company (NYSE:OAT)
today reported that its Board of Directors has authorized the repurchase
of up to $1 billion of the Company's common stock.  The Quaker shares may be
repurchased, from time to time, through open market purchases and
privately negotiated transactions, subject to the availability of shares
and other market and financial conditions.  Quaker has approximately
138,132,000 shares outstanding.

     Robert S. Morrison, Chairman, President and Chief Executive
Officer, said, "This new authorization gives us the flexibility to use
our strong cash flows over the next few years to supplement income
growth with sound financial engineering."

     Since 1985, Quaker has repurchased approximately 49 million shares
of its stock through several repurchase programs.

                                     # # #
                                       
The Quaker Oats Company press releases are available at no charge
through PR Newswire's Company News On-Call Fax Service.  For a menu of
available Quaker Oats Company press releases or to retrieve a specific
release, call 1-800-758-5804, extension 103689.  They are also available
through the Internet:  http://www.quakeroats.com/


 releases or to retrieve a specific
release, call 1-800-758-5804, extension 103689.  They are also available
through the Internet:  http://www.quakeroats.com/

                                        
                                        



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