QUAKER OATS CO
8-K, 1998-08-14
GRAIN MILL PRODUCTS
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                                 UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549
                                       
                                       
                                   FORM 8-K
                                       
                                       
                                CURRENT REPORT
    Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
                                       
                                       
       Date of Report (Date of earliest event reported)  August 5, 1998
                                       
                                       
                                       
                            THE QUAKER OATS COMPANY
            (Exact name of registrant as specified in its charter)
                                       
          New Jersey          1-12                36-1655315
          (State or other     (Commission         (IRS Employer
          jurisdiction of     File Number)        Identification No.)
          incorporation)
                                       
                                       
          Quaker Tower P.O. Box 049001 Chicago, Illinois 60604-9001
                   (Address of principal executive offices)
                                       
                                       
                                 312-222-7111
             (Registrant's telephone number, including area code)



Item 5 - Other Events

On  August 5, 1998, The Quaker Oats Company, a New Jersey corporation  and  the
Registrant  herein,  signed  a definitive agreement  to  sell  its  subsidiary,
Continental  Coffee  Products  Company, to Sara  Lee  Corporation,  a  Maryland
corporation.   The transaction is subject to certain conditions, including  the
receipt   of   regulatory  approval.   Additional  information  regarding   the
transaction  is  provided in the attached News Release dated August  10,  1998,
made a part hereof as Exhibit 1.




                                   SIGNATURE



Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.



                            THE QUAKER OATS COMPANY
                                 (Registrant)





Date:  August 14, 1998        /s/ Richard M. Gunst
                                  Richard M. Gunst
                                  Vice President and
                                  Corporate Controller
                                       



  
                            EXHIBIT INDEX





     Exhibit                   Exhibit                  Paper (P) or
      Number                 Description               Electronic (E)

       (1)         Sara Lee Corporation to Acquire          (E)
                   Continental Coffee



                                  EXHIBIT (1)
                                       

10:42am EDT 10-Aug-98 Corporate Release (S. Leigh Ferst 312-558-8464) SLE
Sara Lee Corporation to Acquire Continental Coffee From The Quaker Oats Company

Sara Lee Corporation to Acquire Continental Coffee From The Quaker Oats Company

  CHICAGO, Aug. 10 -- Sara Lee Corporation (NYSE: SLE) today announced that  it
has  signed  a definitive agreement to acquire the Continental Coffee  Products
Company from The Quaker Oats Company (NYSE: OAT).  With annual revenues of $149
million, Continental Coffee markets regular and gourmet coffee, tea, cappuccino
and  cocoa  to  foodservice,  convenience store and  warehouse  club  customers
throughout  the  United States.  Following receipt of all necessary  approvals,
the transaction is expected to close by the middle of September 1998.  Terms of
the transaction were not disclosed.
  Continental Coffee employs approximately 280 people, primarily at its  coffee
roasting  facility  in  Houston,  Texas.   The  company  also  operates  coffee
equipment  service  centers  in  Pittsburgh and  Miami.   Continental  Coffee's
products  are  marketed under the Continental, Cafe Continental, World's  Best,
Snowman,  Maryland Club, Churchill, Butternut and Gold Coast brand names.   The
83-year-old company has been owned by Quaker Oats since 1988.
  Upon  closing the transaction, Continental Coffee will be managed by Superior
Coffee,  a  leading foodservice coffee supplier serving independent restaurants
and regional and national chains, hotels, hospitals and universities.  Superior
Coffee  is  part of Sara Lee/DE, the Netherlands-based subsidiary of  Sara  Lee
Corporation  responsible  for its Coffee and Tea, and  Household  and  BodyCare
lines of business.
  Superior  Coffee markets roast and ground coffee, liquid coffee  concentrate,
instant cappuccino and tea to the foodservice industry, as well as gourmet  and
flavored  coffees to retail bean shops and cafes.  With annual  sales  of  more
than  $500 million, Superior Coffee employs more than 1,300 people at locations
across  the  country.   Its  products are marketed under  the  Superior,  Douwe
Egberts,  Metropolitan, Java Coast, McGarvey and Paradise  Tropical  Tea  brand
names.
  "The  acquisition  of Continental Coffee expands Sara Lee's  strong  national
presence  in  the  foodservice  coffee  business,"  said  C.  Steven  McMillan,
president   and  chief  operating  officer  of  Sara  Lee  Corporation.    "The
acquisition  will  expand our portfolio of foodservice coffee brands,  increase
our  production  capabilities, and strengthen our ability  to  serve  customers
nationwide, while minimizing planned capital expenditures."
  Quaker  Oats'  Chairman,  President and Chief  Executive  Officer  Robert  S.
Morrison said, "The Continental Coffee business has been in our portfolio since
1988,  but  is  not a part of our strategic growth plans for the future.   This
divestiture  will  allow  us to further concentrate on  building  the  consumer
brands in our foods and Gatorade businesses."
  According  to  Frank  L.  Meysman,  executive  vice  president  of  Sara  Lee
Corporation and chairman of the Board of Management of Sara Lee/DE,  "The  U.S.
market has become increasingly important to our global Coffee and Tea division.
The  acquisition  of  Continental Coffee creates an  excellent  opportunity  to
accelerate the growth of our foodservice coffee business in the United States."
  The  Quaker  Oats  Company,  headquartered in Chicago,  is  an  international
marketer  and  manufacturer of grain-based foods and Gatorade thirst  quencher.
Its major food brands include Cap 'n Crunch and Life cereals, Aunt Jemima mixes
and syrups, and Rice-A-Roni and Near East side dishes.
  Sara  Lee  Corporation is a global consumer packaged goods company with  more
than  $20  billion  in annual revenues.  Its leading brands include  Sara  Lee,
Douwe Egberts, Hillshire Farm, Hanes, Coach, and Playtex.

SOURCE  Sara Lee Corporation
    -0-                             08/10/98
    /CONTACT:  Media, Jeffrey Smith, 312-558-8727, or Analysts, S. Leigh Ferst,
312-558-8464, both of Sara Lee Corporation; or Media, Karen Savinski,  312-222-
7397,  or Analysts, Margaret M. Eichman, 312-222-7818, both of The Quaker  Oats
Company/


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