VIACOM INC
SC 13G, 2003-03-24
CABLE & OTHER PAY TELEVISION SERVICES
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               SECURITIES AND EXCHANGE COMMISSION
                     Washington, D.C.  20549
                          SCHEDULE 13G
            Under the Securities Exchange Act of 1934
                        (Amendment No. )*




          World Wrestling Federation Entertainment, Inc.
                        (Name of Issuer)

         Class A Common Stock, $0.01 Par Value Per Share
                 (Title of Class of Securities)

                              98156Q108
                         (CUSIP Number)

                          July 28, 2000
     (Date of Event Which Requires Filing of this Statement)

     Check the appropriate box to designate the rule pursuant to
which this Schedule is filed:
                    / / Rule 13d-1(b)
                    /X/ Rule 13d-(c)
                    / /Rule 3d-1(d)








<PAGE>




CUSIP NO.  98156Q108

(1)  Name of Reporting Person
     S.S. or I.R.S. Identification No. of Above Person
     Viacom Inc.
     I.R.S. Identification No. 04-2949533
-----------------------------------------------------------
(2)  Check the Appropriate Box if a Member of Group (See
     Instructions)
/  / (a)
-----------------------------------------------------------
/  / (b)
-----------------------------------------------------------
(3)  SEC Use Only
-----------------------------------------------------------
(4)  Citizenship or Place of Organization      Delaware
-----------------------------------------------------------
Number of      (5)  Sole Voting Power           0
  Shares	-------------------------------------------
Beneficially   (6)  Shared Voting Power         2,307,692
 Owned by	-------------------------------------------
   Each        (7)  Sole Dispositive Power      0
Reporting	-------------------------------------------
Person With    (8)  Shared Dispositive Power    2,307,692
-----------------------------------------------------------
(9)  Aggregate Amount Beneficially Owned by Each Reporting
     Person
                              2,307,692
-----------------------------------------------------------
(10) Check if the Aggregate Amount in Row (9) Excludes
     Certain Shares (See Instructions)
-----------------------------------------------------------
(11) Percent of Class Represented by Amount in Row (9)
                              14.3%
-----------------------------------------------------------
(12) Type of Reporting Person (See Instructions)       CO
-----------------------------------------------------------


			Page 2 of 6

<PAGE>


CUSIP NO.  98156Q108

(1)  Name of Reporting Person
     S.S. or I.R.S. Identification No. of Above Person
     SUMNER M. REDSTONE
     S.S. No.
-----------------------------------------------------------
(2)  Check the Appropriate Box if a Member of Group (See
     Instructions)
/  / (a)
-----------------------------------------------------------
/  / (b)
-----------------------------------------------------------
(3)  SEC Use Only
-----------------------------------------------------------
(4)  Citizenship or Place of Organization    United States
-----------------------------------------------------------
Number of      (5)  Sole Voting Power           0
  Shares	-------------------------------------------
Beneficially   (6)  Shared Voting Power         2,307,692
 Owned by	-------------------------------------------
   Each        (7)  Sole Dispositive Power      0
Reporting	-------------------------------------------
Person With    (8)  Shared Dispositive Power    2,307,692
-----------------------------------------------------------
(9)  Aggregate Amount Beneficially Owned by Each Reporting
     Person
                            2,307,692
-----------------------------------------------------------
(10) Check if the Aggregate Amount in Row (9) Excludes Certain
     Shares (See Instructions)
-----------------------------------------------------------
(11) Percent of Class Represented by Amount in Row (9)
                              14.3%
-----------------------------------------------------------
(12) Type of Reporting Person (See Instructions)      IN
-----------------------------------------------------------




			Page 3 of 6

<PAGE>



Item 1.   Identity of Issuer
	  -------------------

           This  Statement  on  Schedule  13G  is  filed  by  the
undersigned with respect to the Class A Common Stock,  par  value
$0.01  per share (the "Class A Common Stock"), of World Wrestling
Federation  Entertainment,  Inc. (the  "Issuer").   The  Issuer's
principal executive offices are located at 1241 East Main Street,
Stamford, CT 06902.



Item 2.   Identity of Reporting Persons and Background
	  --------------------------------------------

           This  Statement is filed on behalf of Viacom  Inc.,  a
Delaware  corporation  ("VI") with a principal  address  of  1515
Broadway,  New  York,  New York 10036, NAIRI,  Inc.,  a  Delaware
corporation ("NAIRI") with a principal address of 200 Elm Street,
Dedham,   MA   02026,  National  Amusements,  Inc.,  a   Maryland
corporation  ("NAI") with a principal address of 200 Elm  Street,
Dedham,  MA 02026, and Mr. Sumner M. Redstone (collectively,  the
"Reporting Persons").

           Approximately  68% of VI's voting stock  is  owned  by
NAIRI, which in turn is owned 100% by NAI; Mr. Sumner M. Redstone
is  the  controlling  shareholder, Chairman and  Chief  Executive
Officer of NAI, Chairman and President of NAIRI, and Chairman and
Chief Executive Officer of VI.



Item 3.   If this Statement is filed pursuant to ss.240.13d-1(c)
          check this box /X/.



Item 4.   Ownership.
	  ---------

           Each  of  VI,  NAIRI, NAI and Mr. Sumner  M.  Redstone
beneficially own the two million three hundred seven thousand six
hundred  ninety  two (2,307,692) shares of Class A  Common  Stock
reported  hereunder,  representing  approximately  14.3%  of  the
outstanding  shares of Class A Common Stock, but less  than  five
percent of all of the Issuer's outstanding equity.

     Due to the relationship of the Reporting Person described in
Item  2  hereof, each of the Reporting Persons may be  deemed  to
share with each of the other Reporting Persons power (i) to  vote
or  direct  the  vote  and  (ii) to  dispose  or  to  direct  the
disposition  of  the  shares  of Common  Stock  covered  by  this
Statement.



			Page 4 of 6


<PAGE>





Item 5.   Ownership of Five Percent or Less of a Class.
	  --------------------------------------------

          Not Applicable



Item 6.   Ownership of Five Percent on Behalf of Another Person.
	  -----------------------------------------------------

          See Items 2 and 4 hereof



Item 7.   Identification and Classification of the Subsidiary
	  Which Acquired the Security Being Reported on By
	  the Parent Holding Company.
	  ---------------------------------------------------

          Not Applicable



Item 8.   Identification and Classification of Members of the Group.
	  ---------------------------------------------------------

          Not Applicable



Item 9.   Notice of Dissolution of Group.
	  ------------------------------

          Not Applicable



			Page 5 of 6


<PAGE>


Item 10   Certifications.
	  ----------------

          By signing below we certify that, to the best of our
knowledge and belief, the securities referred to above were not
acquired and are not held for the purpose of or with the effect of
changing or influencing the control of the issuer of the securities
and were not acquired and are not held in connection with or as a
participant in any transaction having that purpose or effect.

     After reasonable inquiry and to the best of our knowledge
and belief, we certify that the information set forth in this
statement is true, complete and correct.  Pursuant to Rule 13d-
1(f)(1), we agree that this statement is filed on behalf of each
of us.


Date:  July 28, 2000

                              VIACOM INC.


                              By:  /s/ Michael D. Fricklas
				 ---------------------------
                                   Michael D. Fricklas
                                   Executive Vice President,
                                   General Counsel and Secretary


                              NAIRI, INC.


                              By:  /s/ Sumner M. Redstone
				 -------------------------
	                           Sumner M. Redstone
                                   Chairman and President

                              NATIONAL AMUSEMENTS, INC.


                              By:  /s/ Sumner M. Redstone
				   -------------------------
                                   Sumner M. Redstone
                                   Chairman and
                                   Chief Executive Officer



                              By:  /s/ Sumner M. Redstone
				   -----------------------
                                   Sumner M. Redstone,
                                   Individually




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