VIACOM INTERNATIONAL INC/DE
10-Q, 1994-11-14
TELEVISION BROADCASTING STATIONS
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                       SECURITIES AND EXCHANGE COMMISSION 
                            Washington, D.C.   20549 
                                     FORM 10-Q 
 
                   QUARTERLY REPORT UNDER SECTION 13 or 15 (d) 
                      OF THE SECURITIES EXCHANGE ACT OF 1934 
 
                For the quarterly period ended September 30, 1994 
                                               ------------------
                        Commission file number 1-9554 
                                               ------ 
 
                        	VIACOM INTERNATIONAL INC.
- - ----------------------------------------------------------------------------
               (Exact name of registrant as specified in its charter) 
 
 
          Delaware                                  	04-2980402
- - ----------------------------------------------------------------------------
    (State or other jurisdiction of                (I.R.S. Employer 
     incorporation or organization)               Identification No.) 
 
    1515 Broadway, New York, N.Y.                	   10036
- - ----------------------------------------------------------------------------
(Address of principal executive offices)                 (Zip code) 
 
Registrant's telephone number, including area code	(212) 258-6000
                                                  --------------------------
 
Indicate by check mark whether the registrant (1) has filed all 
reports required to be filed by Section 13 or 15 (d) of the Securities 
Exchange Act of 1934 during the preceding 12 months (or for such 
shorter period that the registrant was required to file such reports), 
and (2) has been subject to such filing requirements for the past 90 
days. Yes  X .  No___. 
 
Number of shares of Common Stock Outstanding at October 31, 1994: 
 
	Common Stock, par value $.10 per share - 100 
 
 
 
 
                                   -1-
<PAGE>
 

                       PART I - FINANCIAL INFORMATION 
                       ------------------------------
 
 
 
Item 1. Financial Statements. 
 
 
VIACOM INTERNATIONAL INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF OPERATIONS
- - -------------------------------------
(Unaudited; all amounts, are in millions) 
 

                                                       Three months ended
                                                          September 30,
                                                       ------------------
	                                                 1994	    1993
                                                         ----       ----
 
Revenues......................................         $558.1      $506.9

Expenses:
   Operating..................................          229.0       212.5
   Selling, general and administrative........          170.9       144.6
   Depreciation and amortization..............           42.2        39.5
                                                        -----       -----
      Total expenses..........................          442.1       396.6
                                                       ------      ------

Earnings from operations......................          116.0       110.3

Other income (expense):
   Interest expense, net......................          (27.6)      (35.2)
   Other items, net...........................            (.3)       (3.6)
                                                        ------      ------

Earnings before income taxes..................           88.1        71.5
   Benefit (provision) for income taxes.......           16.8       (37.0)
   Equity in loss of affiliated companies,
     net of tax...............................           (1.3)       (2.8)
                                                        ------      ------

Net earnings before extraordinary 
   item, net of tax...........................          103.6        31.7
   Extraordinary loss, net of tax (See note 4)             --        (8.9)
                                                        ------      ------

Net earnings..................................         $103.6       $22.8
                                                        ------      ------
                                                        ------      ------




                  See notes to consolidated financial statements. 



                                          -2-
<PAGE>


VIACOM INTERNATIONAL INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF OPERATIONS 
- - -------------------------------------
(Unaudited; all amounts, are in millions) 
 

                                                       Nine months ended
                                                          September 30,
                                                       ------------------
	                                                 1994	    1993
                                                         ----       ----
 
Revenues......................................         $1,583.2    $1,473.2

Expenses:
   Operating..................................            985.5       642.8
   Selling, general and administrative........            535.1       408.5
   Depreciation and amortization..............            123.9       111.6
                                                        -------     -------
      Total expenses..........................          1,644.5     1,162.9
                                                        -------     -------

Earnings (loss) from operations...............            (61.3)      310.3

Other income (expense):
   Interest expense,..........................            (98.7)     (114.3)
   Other items, net (See Note 7)..............            263.9        63.3 
                                                        -------     -------

Earnings before income taxes..................            103.9       259.3
   Provision for income taxes.................            (96.8)     (110.0)
   Equity in loss of affiliated companies,
     net of tax...............................             (2.4)       (2.9)
                                                        -------     -------
Net earnings before extraordinary 
   item and cumulative effect of change in 
   accounting ................................              4.7       146.4

   Extraordinary loss, net of tax (See Note 4)            (11.9)       (8.9)
   Cumulative effect of change in accounting
    principle (See Note 6)....................               --        10.4
                                                        -------     -------

Net earnings (loss)...........................          $  (7.2)     $147.9
                                                        -------     -------
                                                        -------     -------




                  See notes to consolidated financial statements. 




                                         -3-
<PAGE>
 
 
 
VIACOM INTERNATIONAL INC. AND SUBSIDIARIES 
CONSOLIDATED BALANCE SHEETS 
- - ---------------------------
(Unaudited; all amounts are in millions) 

<TABLE><CAPTION>

                                                              September 30,     December 31,
                                                                   1994             1993
                                                              -------------     ------------
Assets
- - ------
<S>                                                            <C>               <C>       
Current Assets: 

    Cash and cash equivalents............................      $   49.4          $  74.0

    Receivables, less allowances of 
	$36.2 (1994) and $33.9 (1993)....................         372.6            351.7

    Programming rights, deferred program costs and 
	distribution fees advanced and committed.........         369.7            356.5

    Other current assets.................................         112.2             95.7
                                                                -------          -------
     Total current assets................................         903.9            877.9
                                                                -------          -------


 Property and equipment, at cost.........................       1,026.3            900.9

    Less accumulated depreciation........................         406.5            347.2
                                                                -------          -------

      Net property and equipment.........................         619.8            553.7
                                                                -------          -------


 Programming rights, deferred program costs and 
   distribution fees advanced and committed..............         579.2            789.5

 Receivable from Viacom Inc.(Parent Company).............            --            203.9

 Intangibles, at amortized cost..........................       2,070.8          2,128.9

 Other assets............................................         192.1            219.6
                                                               --------        ---------
                                                               $4,365.8         $4,773.5
                                                               --------        ---------
                                                               --------        ---------
</TABLE>

                     See notes to consolidated financial statements. 
                                       CONTINUED


                                   -4-
<PAGE>
 
 
 
VIACOM INTERNATIONAL INC. AND SUBSIDIARIES 
CONSOLIDATED BALANCE SHEETS (CONTINUED)
- - ---------------------------
(Unaudited; all amounts, except share and per share amounts, are in millions) 
 
 
                                                September 30,     December 31,
                                                      1994             1993
                                                -------------     ------------

Liabilities and Shareholders' Equity

Current Liabilities:
    Accounts payable.........................  $   69.3          $  96.6
    Accrued interest.........................      11.6             20.5
    Deferred income, current.................      51.2             50.9
    Other accrued expenses...................     241.6            229.5
    Income taxes.............................     245.6            140.5
    Participants share and residuals
     payable.................................     123.8            139.1
    Program rights, current..................     192.7            198.0
    Current portion of long-term debt........      10.5             18.6
                                               --------         --------
       Total current liabilities                  946.3            893.7
                                               --------         --------

Long-term debt...............................     842.8          2,411.8
Program rights, non-current..................     115.9             86.8
Other liabilities............................     176.8            195.9
Payable to Viacom Inc. (Parent Company)......   1,103.9               --


Commitments and contingencies (See Note 5)


Shareholders' Equity:

     Common Stock, par value $.10 per share;
	100 shares authorized, issued and 
	outstanding.........................         --               --
     Additional paid-in capital.............      912.3            912.3
     Retained earnings......................      265.8            273.0
     Cumulative translation adjustment......        2.0               --
                                               --------         --------
                                                1,180.1          1,185.3
                                               --------         --------
                                               $4,365.8         $4,773.5
                                               --------         --------
                                               --------         --------



                 See notes to consolidated financial statements. 

                                        -5-
<PAGE>


VIACOM INTERNATIONAL INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF CASH FLOWS 
- - -------------------------------------
(Unaudited; all amounts are in millions)


                                                       Nine months ended
                                                          September 30,
                                                       ------------------
	                                                 1994	    1993
                                                         ----       ----

Net cash flow from operating activities:
  Net earnings (loss)..............................   $  (7.2)   $  147.9
  Adjustment to reconcile net earnings to net  
   cash flow from operating activities:
   Merger-related charges..........................     332.1          --
   Depreciation and amortization...................     123.9       111.6
   Gain on the sale of Lifetime, net of tax........    (164.4)         --
   Gain on the sale of the cable system, net of 
    tax............................................        --       (45.8)
   Gain on the sale of an investment held at 
    cost, net of tax...............................        --       (17.4)
   Extraordinary loss, net of tax..................      11.9         8.9
   Cumulative effect of change in accounting 
    principle......................................        --       (10.4)
   Increase in receivables.........................     (21.0)      (52.3)
   Decrease in accounts payable and
    accrued expenses...............................     (51.7)      (44.5)
   Increase in programming assets and 
    related liabilities, net.......................    (110.4)     (138.5)
   Increase in income taxes payable and deferred
    income taxes, net..............................      15.5        69.5
   Decrease in deferred income.....................      (9.0)       (3.3)
   Decrease in unbilled receivables................      13.8         1.8
   Other, net......................................     (14.6)       (5.1)
                                                      --------   ---------
      Net cash flow from operating activities......     118.9        22.4
                                                      --------   ---------
Investing Activities:
   Capital expenditures............................    (126.4)      (84.6)
   Investments in and advances to affiliated 
    companies......................................     (23.9)      (16.6)
   Proceeds from sale of partnership interest in
    Lifetime.......................................     317.6          --
   Proceeds from sale of the Wisconsin cable system        --        73.7
   Proceeds from sale of investment held at cost...        --        18.1
   Proceeds from sale of transponders..............        --        51.0
   Acquisitions....................................        --       (41.2)
   Deposits on transponders........................      (1.1)      (46.7)
   Other, net......................................        .2          .9
                                                      --------   ---------
      Net cash flow from investing activities......     166.4       (45.4)
                                                      --------   ---------

Financing Activities:
   Short-term borrowings (repayments) from banks,
    net............................................  (1,604.1)      381.8
   Increase in payable to (receivable from) Viacom 
    Inc............................................   1,297.7       (34.1)
   Redemption of notes.............................        --      (298.0)
   Premium on redemption of notes..................        --       (10.0)
   Other, net......................................      (3.5)       (2.3)
                                                      --------   ---------
      Net cash flow from financing activities......    (309.9)       37.4
                                                      --------   ---------

   Net increase (decrease)in cash and cash 
    equivalents....................................     (24.6)       14.4
   Cash and cash equivalents at beginning of the
    period.........................................      74.0        48.4
                                                      --------   ---------
Cash and cash equivalents at end of period.........   $  49.4    $   62.8
                                                      --------   ---------
                                                      --------   ---------

               See notes to consolidated financial statements. 
 
                                   -6-
<PAGE>

                VIACOM INTERNATIONAL INC. AND SUBSIDIARIES
                NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
 
1) BASIS OF PRESENTATION 
 
Viacom International Inc. ("Viacom International") is a wholly owned 
subsidiary of Viacom Inc.  Viacom International is a diversified 
entertainment company with operations in three principal segments: (i) 
Networks, (ii) Entertainment and (iii) Cable Television and Broadcasting. 
 
The accompanying unaudited condensed consolidated financial statements of 
Viacom International have been prepared pursuant to the rules of the 
Securities and Exchange Commission.  These financial statements should be 
read in conjunction with the more detailed financial statements and notes 
thereto included in Viacom International's most recent annual report on 
Form 10-K. 
 
The financial statements reflect, in the opinion of management, all normal 
recurring adjustments necessary to present fairly the financial position 
and results of operations of Viacom International.  In order to maintain 
consistency and comparability between periods presented, certain 
previously reported amounts have been reclassified to conform with the 
current presentation. 
 
 
2) PARAMOUNT MERGER AND BLOCKBUSTER MERGER 
 
On March 11, 1994, Viacom Inc. acquired a majority of the Paramount 
Communications Inc. ("Paramount") common stock outstanding, at a price of 
$107 per share in cash.  On July 7, 1994, Paramount became a wholly owned 
subsidiary of Viacom Inc. (the "Paramount Merger") at the effective time of 
a merger between Paramount and a subsidiary of Viacom Inc.  
 
On September 29, 1994, Blockbuster Entertainment Corporation 
("Blockbuster") was merged with and into Viacom Inc., (the "Blockbuster 
Merger"). 
 
The results of operations and financial position of Paramount and 
Blockbuster are not reflected in the financial statements herein. Such 
information for Paramount and the balance sheet for Blockbuster are 
reflected in the consolidated financial statements of Viacom Inc. 
 
 
3) PARAMOUNT MERGER-RELATED CHARGES  
 
Comparisons of operating results are affected by the merger and 
consolidation of certain operations of Viacom International and Paramount 
under one management structure.  Earnings (loss) from operations for the 
nine months ended September 30, 1994 include certain merger-related 
charges  reflecting the integration of Viacom International's pre-merger 
businesses with similar Paramount units, and related management and 
strategic changes principally related to the merger with Paramount.  The 
amounts of merger-related charges are $73.4 million for Networks, $224.0
million for Entertainment and $17.3 million for Cable Television and 
Broadcasting. 



                                   -7-
<PAGE>

                VIACOM INTERNATIONAL INC. AND SUBSIDIARIES
                NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


Merger-related charges principally relate to adjustments of programming 
assets based upon new management strategies and additional programming 
sources resulting from the merger with Paramount.  In addition, a merger-
related charge of $17.4 million included in Corporate expenses reflects 
the combination of the Viacom International and Paramount staffs. 
 
4) BANK FINANCING AND DEBT 
 
Total debt, which includes short-term and long-term debt, consists of 
the following: 
		                          September 30,    December 31, 
		                             1994               1993
                                          ------------     ------------
		                              (Millions of dollars) 

Notes payable to banks................      $311.0           $1,915.1
9.125% Senior Subordinated Notes due 
  1999................................       150.0              150.0
8.75%  Senior Subordinated Reset Notes 
  due 2001............................       100.0              100.0
10.25% Senior Subordinated Notes due 
  2001................................       200.0              200.0
Obligations under capital leases......        92.3               65.3
                                            -------           -------

                                             853.3            2,430.4
Less current portion..................        10.5               18.6
                                            -------           -------
                                            $842.8           $2,411.8
                                            -------           -------
                                            -------           -------

Viacom Inc., the parent company, will be the sole source of additional 
financing of working and permanent capital needs of Viacom International. 
 
On July 1, 1994, Viacom Inc., entered into a $6.489 billion credit 
agreement (the "Viacom Credit Agreement") and Viacom International and 
certain of its subsidiaries (the "Subsidiary Obligors") entered into a 
$311 million credit agreement (the "Viacom International Credit 
Agreement", together with the Viacom Credit Agreement, collectively the 
"Credit Agreements") each with certain banks, the proceeds of which were 
used to refinance the previously existing bank debt of Viacom Inc., 
Viacom International and Paramount.  On September 29, 1994, Viacom Inc., 
entered into an aggregate $1.8 billion credit agreement (the "$1.8 
billion Credit Agreement") with certain banks, the proceeds of which 
were used to refinance the previously existing bank debt of Blockbuster. 
 
Each of the Viacom Inc. Credit Agreement and the $1.8 billion Credit 
Agreement is guaranteed by Viacom International and Paramount.  In 
addition, the Viacom International Credit Facility is guaranteed by Viacom 
Inc. and Paramount.  Viacom International's public debt securities, that 
is, its 8.75% Senior Subordinated Notes, 9.125% Senior Subordinated Notes 
and 10.25% Senior Subordinated Notes, are each guaranteed by Viacom Inc.   
 
The following is a summary description of the credit facilities.  The 
description does not purport to be complete and should be read in 
conjunction with each of the credit facilities agreements. 
 
The Viacom Credit Agreement is comprised of (i) a $2.5 billion senior 
unsecured 2-1/2 year revolving short-term loan (the "Short-Term Loan") 
maturing December 31, 1996, (ii) a $1.8 billion senior unsecured 8-year 



                                   -8-
<PAGE>

                VIACOM INTERNATIONAL INC. AND SUBSIDIARIES
                NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

reducing revolving loan (the "Revolving Loan") maturing July 1, 2002 and 
(iii) a $2.189 billion 8 year term loan maturing July 1, 2002 (the "Term 
Loan).  The Viacom International Credit Agreement is comprised of a $311 
million 8-year term loan to Viacom International and certain of its 
subsidiaries maturing July 1, 2002. The $1.8 billion Credit Agreement is 
comprised of a $1.8 billion reducing revolving loan to Viacom Inc. 
maturing July 1, 2002. 
 
The interest rate on all loans made under each of the credit facilities 
is based upon Citibank, N.A.'s base rate, the Federal Funds Rate or the 
London Interbank Offered Rate and is affected by Viacom Inc.'s credit 
rating. 
 
Viacom International is required to repay the principal outstanding under 
the Viacom International Credit Agreement in quarterly payments of 3% for 
the period commencing July 1, 1997 through October 1, 1997, 4% for the 
period January 1, 1998 through October 1, 1999, 5% for the period January 
1, 2000 through October 1, 2000, and 6% for the period January 1, 2001 
through July 1, 2002. 
 
In the event that a Subsidiary Obligor ceases to be a wholly owned 
subsidiary of Viacom Inc. or Viacom International, the loans of such 
Subsidiary Obligor shall be due and payable on the date on which such 
subsidiary ceases to be a wholly owned subsidiary.  If such event occurs 
prior to December 31, 1996 or the repayment in full of all Short-Term 
Loans, Viacom Inc. may elect to convert any outstanding portion of the 
Short-Term Loan into additional Term Loans in an amount equal to the 
principal amount of such Subsidiary Obligor's loan. 
 
The credit facilities contain certain covenants which, among other things, 
require that Viacom Inc. maintain certain financial ratios and impose on 
Viacom Inc. and its subsidiaries certain limitations on substantial asset 
sales and mergers in which Viacom Inc. is not the surviving entity, except 
for the merger of Viacom Inc. into Viacom International with Viacom 
International as the surviving company.  The Viacom International Credit 
Agreement also contains covenants which impose limitations on the 
incurrence of borrowed money. 
 
The credit facilities contain certain customary events of default and 
provides that it is an event of default if National Amusements, Inc. 
("NAI") fails to own at least 51% of the outstanding voting stock of 
Viacom Inc. 
 
The credit facilities do not require compensating balances. 
 
                           _____________________ 
 
Extraordinary Losses 
 
The proceeds from the Credit Agreement were used to refinance the 
previously existing bank debt of Viacom Inc., Viacom International and 
Paramount.  Viacom International recognized an extraordinary loss from 
the extinguishment of debt of $11.9 million, net of a tax benefit of 
$7.0 million in the second quarter of 1994. 
 

                                   -9-
<PAGE>


                VIACOM INTERNATIONAL INC. AND SUBSIDIARIES
                NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

On July 15, 1993, Viacom International redeemed all of the $298 million 
principal amount outstanding of the 11.80% Senior Subordinated Notes at a 
redemption price equal to 103.37% of the principal amount plus accrued 
interest to July 15,1993.  Viacom International recognized an after-tax 
extraordinary loss from the early extinguishment of such debt of $8.9 
million, net of a tax benefit of $6.1 million on the transaction.  Viacom 
International borrowed the funds necessary for the redemption under its 
bank credit facilities existing during the period. 
 
 
5) COMMITMENTS AND CONTINGENCIES 
 
Those commitments of Viacom International for program license fees which 
are not reflected in the balance sheet as of September 30, 1994, which 
are estimated to aggregate approximately $1.9 billion, principally 
reflect commitments under Showtime Networks Inc.'s ("SNI's") exclusive 
arrangements with several motion picture companies.  This estimate is 
based upon a number of factors.  A majority of such fees are payable 
within the next seven years, as part of normal programming expenditures 
of SNI.  These commitments are contingent upon delivery of motion 
pictures, which are not yet available for premium television exhibition 
and, in many cases, have not yet been produced. 
 
 
6) PROVISION FOR INCOME TAXES

The provision for income taxes represents federal, state and foreign income 
taxes on earnings before income taxes. 
 
The annual effective tax rates of 49% for 1993 and 4% for 1994 continue to 
be affected by amortization of acquisition costs which are not deductible 
for tax purposes. 
 
Due to the unusual and non-recurring nature of the gain on the sale of the 
one-third partnership interest in Lifetime Television ("Lifetime") and the 
Wisconsin cable system, their full income tax effect is reflected in the 
second quarter 1994 and first quarter 1993 tax provision, respectively, and 
is excluded from the estimated annual effective tax rate. 
 
During the first quarter of 1993, Viacom International adopted Statement of 
Financial Accounting Standards No. 109, "Accounting for Income Taxes" 
("SFAS 109"), on a prospective basis and recognized a cumulative benefit 
from a change in accounting principle of $10.4 million. 


                                   -10-
<PAGE>


                VIACOM INTERNATIONAL INC. AND SUBSIDIARIES
                NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
 
7) OTHER ITEMS, NET 
 
On April 4, 1994, Viacom International sold its one-third partnership 
interest in Lifetime for approximately $317.6 million, which resulted 
in a pre-tax gain of approximately $267.4 million in the second quarter 
of 1994.  Proceeds from the sale were used to reduce outstanding debt 
of Viacom International. 
 
As part of the settlement of the Time Warner antitrust lawsuit, Viacom 
International sold the stock of Viacom Cablevision of Wisconsin, Inc. 
to Warner Communications Inc. ("Warner").  This transaction was 
effective on January 1, 1993.  As consideration for the stock, Warner 
paid the sum of $46 million, $20 million of which was received during 
1992, plus repayment of debt in the amount of $49 million, resulting in 
a pre-tax gain of approximately $55 million reflected in "Other items, 
net" in the first quarter of 1993.  Also reflected in this line item 
for the nine months ended September 30, 1993, is a pre-tax gain of 
$17.4 million in the aggregate from sales of a portion of an investment 
held at cost and an increase of $9.1 million to previously established 
non-operating litigation reserves. 
 
 
8) SUPPLEMENTAL CASH FLOW INFORMATION 

                                                       Nine months ended
                                                          September 30,
                                                       ------------------
	                                                 1994	    1993
                                                         ----       ----
                                                      (Millions of dollars) 
Cash payments for interest, net of amounts 
   capitalized..................................        $110.1      $136.8
Cash payments for income taxes..................          44.4        30.5

Non-cash financing and investing activity:
Equipment acquired under capital leases.........         $26.5       $44.4


Item 2.	Management's Discussion and Analysis of Results of 
	Operations and Financial Condition. 
 
Management's discussion and analysis of the results of operations and 
financial condition of Viacom International should be read in conjunction 
with the Consolidated Financial Statements and related Notes.  
Comparisons of results of operations are affected by the merger and 
consolidation of certain operating units of Viacom International and 
Paramount under one management structure, therefore this discussion 
should also be read in conjunction with Viacom Inc.'s Management's 
Discussion and Analysis of Results of Operations and Financial Condition. 


                                   -11-
<PAGE>

                  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
               RESULTS OF OPERATIONS AND FINANCIAL CONDITIONS

The following tables set forth revenues, depreciation and 
amortization, earnings (loss) from operations, equity in pre-tax 
losses of affiliated companies, and earnings from operations plus 
equity in pre-tax losses by business segment for the three months and 
nine months ended September 30, 1994 and September 30, 1993: 

<TABLE><CAPTION>

                                                                  Equity in
                                                                   pre-tax
                                Depreciation     Earnings from    losses of     Operations
                                     &            operations      affiliated    plus equity
                    Revenues    amortization     (as reported)    companies       losses
                    --------    ------------     --------------   ----------    -----------
                                   (Millions of dollars) 

Third quarter 1994
- - ------------------
<S>                  <C>            <C>              <C>            <C>            <C>   
Networks..........   $373.1         $13.6            $97.7          $(1.9)         $95.8
Entertainment.....     42.9           2.5             10.9           (0.2)          10.7
Cable Television
 & Broadcasting...    148.4          24.7             31.0             --           31.0
Corporate.........       --           1.3            (23.6)            --          (23.6)
Intercompany......     (6.3)           --               --             --             --
                     ------         -----            ------        -------         ------
Totals............   $558.1         $42.1           $116.0          $(2.1)        $113.9
                     ------         -----            ------        -------         ------
                     ------         -----            ------        -------         ------

 
Third quarter 1993
- - ------------------
Networks..........   $318.3         $11.8            $82.7          $(4.3)         $78.4
Entertainment.....     47.0           2.9              3.4             --            3.4
Cable Television
 & Broadcasting...    147.5          23.9             36.4             --           36.4
Corporate.........       --           0.9            (12.2)            --          (12.2)
Intercompany......     (5.9)           --               --             --             --
                     ------         -----            ------        -------         ------
Totals............   $506.9         $39.5           $110.3          $(4.3)        $106.0
                     ------         -----            ------        -------         ------
                     ------         -----            ------        -------         ------

Nine months ended 
September 30, 1994
- - ------------------

Networks.......... $1,029.7         $38.7           $168.2          $(3.2)        $165.0
Entertainment.....    127.5           7.6           (220.6)          (0.6)        (221.2)
Cable Television
 & Broadcasting...    443.7          74.1             80.5             --           80.5
Corporate.........       --           3.5            (89.4)            --          (89.4)
Intercompany......    (17.7)           --               --             --             --
                    -------         -----            ------        -------         ------
Totals............ $1,583.2        $123.9           $(61.3)         $(3.8)        $(65.1)
                    -------         -----            ------        -------         ------
                    -------         -----            ------        -------         ------

Nine months ended 
September 30, 1993 
- - ------------------

Networks..........   $829.8         $32.2           $204.3          $(3.4)        $200.9
Entertainment.....    152.2           6.4             28.8           (1.0)          27.8
Cable Television
 & Broadcasting...    445.6          70.2            118.8             --          118.8
Corporate.........       --           2.8            (41.6)            --          (41.6)
Intercompany......    (17.4)           --               --             --             --
                    -------         -----            ------        -------         ------
Totals............ $1,473.2        $111.6           $310.3          $(4.4)        $305.9 
                    -------         -----            ------        -------         ------
                    -------         -----            ------        -------         ------
</TABLE>

                                   -12-
<PAGE>

                  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
               RESULTS OF OPERATIONS AND FINANCIAL CONDITIONS

Results of Operations 
 
Revenues increased 10%, or $51.2 million, to $558.1 million, and 7%, 
or $110.0 million to $1,583.2 million for the third quarter and nine 
months ended September 30, 1994, respectively, compared with the same 
prior-year periods.  Earnings from operations increased 5%, or $5.6 
million, to $115.9 million, and decreased $371.6 million, to a loss 
from operations of $61.3 million for the quarter and nine months ended 
September 30, 1994, respectively, compared with the same prior-year 
periods. 
 
On March 11, 1994, Viacom Inc. acquired a majority of the Paramount 
common stock outstanding, at a price of $107 per share in cash.  On 
July 7, 1994, Paramount became a wholly owned subsidiary of Viacom Inc. 
(the "Paramount Merger") at the effective time of a merger between 
Paramount and a subsidiary of Viacom Inc.  
 
Earnings (loss) from operations for the nine months ended September 
30, 1994 include certain merger-related charges, reflecting the 
integration of Viacom International's  pre-merger businesses with 
similar Paramount units, and related management and strategic changes 
principally related to the merger with Paramount.  The amounts of 
merger-related charges are $73.4 million for Networks, $224.0 million 
for Entertainment and $17.3 million for Cable Television and 
Broadcasting.  These merger-related charges principally relate to 
adjustments of programming assets based upon new management strategies 
and additional programming sources resulting from the merger with 
Paramount.  In addition, a merger-related charge of $17.4 million has 
been taken in Corporate expenses reflecting the combination of the 
Viacom International and Paramount staffs. 
 
The following is a comparative discussion of revenues and earnings 
from operations, exclusive of these merger-related charges, for each 
operating segment. 
 
 
Networks (Basic cable and premium television networks) 
 
MTV Networks  
 
MTV Networks ("MTVN") revenues increased 17%, to $217.5 million from 
$185.4 million, and 22%, to $589.4 million from $482.9 million for the 
quarter and nine months ended September 30, 1994, respectively, 
compared with the same prior-year periods.  The increased revenues are 
principally due to (1) an aggregate increase of $26.5 million and 
$78.4 million for the quarter and nine month periods, respectively, in 
advertising sales at each of the services and (2) an aggregate 
increase of $10.8 million and $24.5 million for the quarter and nine 
month periods, respectively, in affiliate fees at each of the 
services.  The increase in advertising sales and affiliate fees are 
principally due to rate increases. 
 
MTVN's earnings from operations increased 15%, to $87.0 million from 
$75.9 million, and 18%, to $210.6 million from $178.7 million for the 
quarter and nine months ended September 30, 1994, respectively, 

                                   -13-
<PAGE>

                  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
               RESULTS OF OPERATIONS AND FINANCIAL CONDITIONS

compared with the same prior-year periods. The current periods reflect 
the increased revenues, partially offset by increased costs of 
operating the networks, including losses from MTV Latino, Nickelodeon 
Magazine, VH-1 U.K. and MTV Asia aggregating $5.0 million for the nine 
month period. 
 
Showtime Networks Inc. 
 
Revenues of Showtime Networks Inc. ("SNI") increased 17%, to $155.6 
million from $132.9 million, and 7%, to $440.3 million from $409.9 
million for the quarter and nine months ended September 30, 1994, 
respectively, compared with the same prior-year periods.  The net 
revenue increases are due to 1) additional royalty income of $14.8 
million resulting from the settlement of an audit; 2) for the quarter, 
subscription revenues from cable sales of Showtime and The Movie 
Channel, increased $4.2 million principally due to a 4% increase in 
the subscriber base, but for the nine months decreased $1.4 million 
due to a 5% decrease in average rates partially offset by a 5% 
increase in the subscriber base; and 3) subscription revenues of the 
back-yard dish business increased $3.7 million and $13.7 million, for 
the quarter and nine month periods, respectively, primarily due to 
increases of 18% and 28% in the back-yard dish subscriber base, which 
was principally attributable to the use of upgraded scrambling 
technology, and a 2% and 1% increase in average rates, for the quarter 
and nine month periods, respectively.  SNI's premium movie services, 
Showtime, The Movie Channel and FLIX, served approximately 12.8 
million subscribers as of September 30, 1994 and approximately 11.6 
million subscribers as of September 30, 1993. 
 
SNI's earnings from operations increased 56%, to $10.7 million from 
$6.8 million, and 21%, to $31.0 million from $25.7 million for the 
quarter and nine months ended September 30, 1994, as compared with 
the same prior-year periods, reflecting the increased revenues 
partially offset by increased costs. 
 
 
Entertainment (Television production and distribution  
and Interactive Media) 
 
Viacom Entertainment revenues decreased 9%, to $42.9 million from 
$47.0 million, and 16%, to $127.5 million from $152.2 million for the 
quarter and nine months ended September 30, 1994, respectively, 
compared with the same prior-year periods.  The revenue variance is 
principally due to decreased syndication revenues on network produced 
products, revenues from Viacom Interactive Media, and for the nine 
month period, decreased syndication revenues associated with The Cosby 
Show.  

Viacom Entertainment reported earnings from operations of $10.9 
million compared to $3.4 million, and $3.4 million compared to $28.8 
million for the quarter and nine months ended September 30, 1994, 
respectively, compared with the same prior-year periods, reflecting 
reduced overhead costs, partially offset by losses from Viacom 
Interactive Media, and for the nine month period, the effect of the 
decreased syndication revenue associated with The Cosby Show. 
 
                                   -14-
<PAGE>

                  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
               RESULTS OF OPERATIONS AND FINANCIAL CONDITIONS


Cable Television and Broadcasting (Cable television systems and 
Television and Radio stations) 
 
Cable Television  
 
Cable Television revenues decreased 3%, to $100.4 million from $103.7 
million, and 4% to $304.6 million from $315.7 million for the quarter 
and nine months ended September 30, 1994, respectively, compared with 
the same prior-year periods.  The decrease in revenues is primarily 
attributable to decreases in the basic revenue of $5.8 million and 
$17.7 million in the quarter and nine month periods.  The quarter 
results reflect an 11% decrease in average rates for basic services, 
partially offset by a 4% increase in basic customers, and the nine 
month results reflect a 10% decrease in average rates for basic 
services, partially offset by a 3% increase in basic customers.  Total 
revenue per basic customer per month decreased 7% to $29.90 in 1994 
from $31.96, and 6% to $30.44 from $32.50 for the quarter and nine 
months ended September 30, 1994, respectively, compared with the same 
prior-year periods.  The revenue variances reflect the full effect of 
the 1992 Cable Act rate regulations, released by the FCC, which became 
effective on September 1, 1993, and additional rate regulations, 
released in March 1994 which became effective May 15, 1994.   
 
Earnings from operations decreased 33%, to $17.2 million from $25.9 
million, and 33%, to $59.8 million from $89.4 million for the quarter 
and nine months ended September 30, 1994, respectively, compared with 
the same prior-year periods, reflecting the decreased revenues and 
increased operating, general and administrative expenses. 
 
Viacom Cable served approximately 1,127,000 basic customers subscribing 
to approximately 900,000 premium units as of September 30, 1994.  Basic 
customers and premium units increased 4% and 20%, respectively, since 
September 30, 1993.  Viacom Cable added 9,400 incremental basic 
customers in third quarter of 1994, approximately 216% over the amount 
added in the third quarter of 1993. 
 
Television Stations 
 
Television stations revenues increased 15%, to $24.0 million from 
$20.8 million, and 10%, to $71.6 million from $64.9 million for the 
quarter and nine months ended September 30, 1994, respectively, 
compared with the same prior-year periods, reflecting increased local 
and national advertising revenues for the Viacom stations. 
 
Earnings from operations increased 33% to $5.4 million from $4.1 
million, and increased 33% to $17.6 million from $13.2 million for the 
quarter and nine months ended September 30, 1994, respectively, 
compared with the same prior-year periods. 
 
Radio Stations 
 
Radio revenues increased 4%, to $24.0 million from $22.9 million, and 
4%, to $67.4 million from $65.0 million for the quarter and nine months 


                                   -15-
<PAGE>


                  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
               RESULTS OF OPERATIONS AND FINANCIAL CONDITIONS

ended September 30, 1994, respectively, compared with the same prior-
year periods, primarily reflecting increased local advertising 
revenues. 
 
Earnings from operations increased 33%, to $9.7 million from $7.3 
million, and 23%, to $23.3 million from $19.0 million, reflecting the 
increased revenues, partially offset by increased selling and general 
and administrative expenses. 
 
Other income and expense information 
 
Net interest expense decreased 21% to $27.7 million from $35.2 
million, and 14% to $98.7 million from $114.3 million for the quarter 
and nine months ended September 30, 1994, respectively, compared with 
the same prior-year periods, reflecting the effect the refinancing of 
previously existing bank debt by Viacom Inc., the redemption of 11.80% 
Senior Subordinated Debt, partially offset by increased expense 
related to interest rate swap agreements. 
 
For the nine months ended September 30, 1994, "Other items, net" 
reflects the sale of Viacom International's one-third partnership 
interest in Lifetime Television ("Lifetime") for approximately $317.6 
million, which resulted in a pre-tax gain of approximately $267.4 
million in the second quarter of 1994.  Proceeds from the sale were 
used to reduce outstanding debt of Viacom International. 
 
For the nine months ended September 30, 1993, "Other items, net," 
reflects the pre-tax gain of approximately $55 million on the sale of 
the stock of the Wisconsin cable system, an adjustment to previously 
established non-operating litigation reserves and the net gain on the 
sale of a portion of an investment held at cost. 
 
The provision for income taxes represents federal, state and foreign 
income taxes on earnings before income taxes. 
 
The annual effective tax rates of 49% for 1993 and 4% for 1994 continue 
to be affected by amortization of acquisition costs which are not 
deductible for tax purposes. 
 
Due to the unusual and non-recurring nature of the gain on the sale of 
the one-third partnership interest in Lifetime and the Wisconsin cable 
system, their full income tax effect is reflected in the second 
quarter 1994 and first quarter 1993 tax provision, respectively, and 
is excluded from the estimated annual effective tax rate. 
 
During the first quarter of 1993, Viacom International adopted 
Statement of Financial Accounting Standards No. 109, "Accounting for 
Income Taxes" on a prospective basis and recognized a cumulative 
benefit from a change in accounting principle of $10.4 million. 
 
"Equity in losses of affiliated companies, net of tax" decreased 54% 
to $1.3 million from $2.8 million and, 17%, to $2.4 from $2.9 million 
for the quarter and nine months ended September 30, 1994, 
respectively, compared with the same prior-year periods primarily 
reflecting improved operating results of Comedy Central and 


                                   -16-
<PAGE>

                  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
               RESULTS OF OPERATIONS AND FINANCIAL CONDITIONS



Nickelodeon U.K., partially offset by the absence of Lifetime's 
earnings, effective April 1, 1994, due to the sale of the one-third 
partnership interest. 
 
During the nine months ended September 30, 1994, Viacom International 
recognized an extraordinary loss from the extinguishment of debt of 
$11.9 million, net of a tax benefit of $7.0 million (see "Capital 
Structure"). 
 
On July 15, 1993, Viacom International redeemed all of the $298 
million principal amount outstanding of the 11.80% Senior Subordinated 
Notes (the "11.80% Notes") at a redemption price equal to 103.37% of 
the principal amount plus accrued interest to July 15,1993.  Viacom 
International recognized an after-tax extraordinary loss from the 
early extinguishment of such debt of $8.9 million, net of a tax 
benefit of $6.1 million on the transaction.  Viacom International 
borrowed the funds necessary for the redemption under its bank credit 
facilities existing during the period. 
 
Effective January 1, 1994, Viacom International adopted Financial 
Accounting Standards No. 112, "Employers Accounting for Postemployment 
Benefits," which did not have a material effect on Viacom 
International's financial position or results of operations. 
 
Liquidity and Capital Resources 

Viacom International finances and expects to continue to finance its 
operations including cash requirements of its joint ventures through 
internally generated cash flow, and capital contributions from its 
parent company, Viacom Inc. 
 
Viacom Inc. expects to fund its anticipated operating, investing and 
financing cash requirements, with internally generated funds and with 
various external sources of funds, including additional financings and 
the sale of non-strategic assets as such opportunities may arise, such 
as the expected sale of the operations of Madison Square Garden.
 
On July 1, 1994, Viacom Inc., entered into an aggregate $6.489 billion 
credit agreement (the "Viacom Credit Agreement") and Viacom International 
and certain of its subsidiaries (the "Subsidiary Obligors") entered into 
a $311 million credit agreement (the "Viacom International Credit 
Agreement," collectively with the Viacom Credit Agreement the "Credit 
Agreement") each with certain banks.  The proceeds of which were used to 
refinance bank debt of Viacom Inc., Viacom International and Paramount. 
On September 29, 1994, Viacom Inc., entered into an aggregate $1.8 
billion credit agreement (the "$1.8 billion Credit Agreement") with 
certain banks, the proceeds of which were used to refinance the 
previously existing bank debt of Blockbuster. ("See Capital Structure.") 
 

                                   -17-
<PAGE>


                  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
               RESULTS OF OPERATIONS AND FINANCIAL CONDITIONS



Each of the Viacom Inc. Credit Agreement and the $1.8 billion Credit 
Agreement is guaranteed by Viacom International and Paramount.  In 
addition, the Viacom International Credit Facility is guaranteed by 
Viacom Inc. and Paramount.  Viacom International's public debt 
securities, that is, its 8.75% Senior Subordinated Notes, 9.125% 
Senior Subordinated Notes and 10.25% Senior Subordinated Notes, are 
each guaranteed by Viacom Inc. 
 
Viacom International's current scheduled maturities of long-term debt 
through December 31, 1998 are $19 million (1997) and $50 million 
(1998). 
 
On May 15, 1995 and May 15, 1998, unless a notice of redemption of the 
8.75% Senior Subordinated Reset Notes ("8.75% Reset Notes")on such 
date has been given by Viacom International, the interest rate on the 
8.75% Reset Notes will, if necessary, be adjusted from the rate then 
in effect to a rate to be determined on the basis of market rates in 
effect on May 5, 1995 and on May 5, 1998, respectively, as the rate 
the 8.75% Reset Notes should bear in order to have a market value of 
101% of principal amount immediately after the resetting of the rate. 
 
Viacom International was in compliance with all covenants and had 
satisfied all financial ratios and tests as of September 30, 1994 
under its credit facility and Viacom International expects to remain 
in compliance with such ratios as may be applicable from time to time 
during 1994. 

Debt, including the current portion, as a percentage of total 
capitalization of Viacom International was 42% at September 30, 1994 
and 67% December 31, 1993. 
 
The indebtedness under Viacom International's and Viacom Inc.'s credit 
facilities bears interest at floating rates, causing Viacom 
International and Viacom Inc. to be sensitive to changes in prevailing 
interest rates.  As of September 30, 1994, Viacom International had 
obtained interest rate protection agreements with respect to $2.6 
billion of indebtedness of Viacom International and Viacom Inc.  The 
interest rate protection agreements will mature during 1994 through 
1997. 
 
Net cash flow from operating activities was $118.9 million for the 
nine months ended September 30, 1994 versus $22.4 million for the nine 
months ended September 30, 1993 due to increased earnings from 
operations prior to merger-related charges.  Net cash flows from 
investing activities of $166.4 million for the nine months ended 
September 30, 1994, principally reflect proceeds from the sales of the 
one-third partnership interest in Lifetime, partially offset by 
capital expenditures and additional investments in affiliated 
companies.  Net cash expenditures for investing activities of $45.4 
million for the nine months ended September 30, 1993 principally 
reflect capital expenditures, the acquisition of ICOM Simulations, 
Inc., the additional investment in StarSight Telecast, Inc. and 
advances to Comedy Central, partially offset by proceeds from the sale 
of the Wisconsin cable system and an investment held at cost.  
Financing activities principally reflect borrowings and repayments of 
debt under the credit facilities during each period presented, in 


                                   -18-
<PAGE>

                  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
               RESULTS OF OPERATIONS AND FINANCIAL CONDITIONS


1994, amounts received from Viacom Inc. to refinance the previously 
existing credit facilities, and in 1993, the redemption of the 11.80% 
Notes. 
 
Those commitments of Viacom International for program license fees 
which are not reflected in the balance sheet as of September 30, 
1994, which are estimated to aggregate approximately $1.9 billion, 
principally reflect commitments under SNI's exclusive arrangements 
with several motion picture companies.  This estimate is based upon 
a number of factors.  A majority of such fees are payable within the 
next seven years, as part of normal programming expenditures of SNI.  
These commitments are contingent upon delivery of motion pictures, 
which are not yet available for premium television exhibition and, 
in many cases, have not yet been produced. 
 
Viacom Inc. filed a shelf registration statement with the 
Securities and Exchange Commission ("SEC") registering $3 billion 
of debt securities and Preferred Stock.  Any debt issued would be 
guaranteed by Viacom International and Paramount.  Effectiveness 
of the shelf registration is still pending with the SEC. 
 
 
Capital Structure 
 
The following table sets forth the capitalization of Viacom 
International and subsidiaries as of September 30, 1994 and 
December 31, 1993: 
 

                                       September 30,   December 31,
                                           1994            1993
                                       ------------    -----------
                                          (Millions of dollars)


Current portion of long-term debt.....   $  10.5         $   18.6
                                       ------------    ------------
Long-term debt:
   Notes payable to banks (a)..........  $ 311.0         $1,900.0
    9.125% Senior Subordinated Notes 
     due 1999..........................    150.0            150.0
    8.75% Senior Subordinated Reset 
     Notes due 2001....................    100.0            100.0
   10.25% Senior Subordinated Notes 
     due 2001..........................    200.0            200.0
   Obligations under capital leases....     81.8             61.8
                                       ------------    ------------
	Total long-term debt...........  $ 842.8	 $2,411.8
                                       ------------    ------------
                                       ------------    ------------

Shareholders' equity of Viacom International:
   Common stock and additional paid-in
    capital (b)........................  $ 912.3         $ 912.3
    Retained earnings (accumulated 
    deficit)...........................    265.8           273.0
    Cumulative translation adjustment..      2.0              --
                                       ------------    ------------
        Total shareholders' equity..... $1,180.1        $1,185.3
                                       ------------    ------------
                                       ------------    ------------

______________ 
 
                                   -19-
<PAGE>

                  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
               RESULTS OF OPERATIONS AND FINANCIAL CONDITIONS




	a) On July 1, 1994, Viacom Inc., entered into a $6.489 
billion credit agreement (the "Viacom Credit Agreement") and Viacom 
International and certain of its subsidiaries (the "Subsidiary 
Obligors") entered into a $311 million credit agreement (the "Viacom 
International Credit Agreement", together with the Viacom Credit 
Agreement, collectively the "Credit Agreements") each with certain 
banks, the proceeds of which were used to refinance the previously 
existing bank debt of Viacom Inc., Viacom International and Paramount.  
On September 29, 1994, Viacom Inc., entered into an aggregate $1.8 
billion credit agreement (the $1.8 billion Credit Agreement") with 
certain banks, the proceeds of which were used to refinance the 
previously existing bank debt of Blockbuster. See Note 4 to Notes to 
Consolidated Financial Statements for a summary description of the 
credit facilities. 
 
	b) On September 30, 1994, there were 100 outstanding shares of 
Common Stock (100 shares authorized), all of which were owned by 
Viacom Inc. 
 
As of September 30, 1994, NAI owns approximately 61% of the 
outstanding shares of Viacom Inc. Class A Common Stock and 26% of 
Class A and Class B Common Stock on a combined basis. 

















                                   -20-
<PAGE>





 
PART II  --  OTHER INFORMATION 
 
 
 
Item 6.    Exhibits and Reports on Form 8-K. 
 
(a)	Exhibits. 
 
	10.1  Employment Agreement, dated as of August 1, 1994, 
between Viacom Inc. and Frank J. Biondi, Jr. (filed herewith), and
Agreement under the Viacom Inc. 1994 Long-Term Management 
Incentive Plan, dated as of August 18, 1994, between Viacom Inc. 
and Frank J. Biondi, Jr. (filed herewith). 
 
	27.1  Financial Data Schedule. 
 
(b)	Reports on Form 8-K for Viacom International Inc. 
 
	Current Report on Form 8-K, dated July 22, 1994, relating 
to the aggregate $6.489 billion credit agreement, entered into 
by Viacom Inc. on July 1, 1994 and the respective guarantees of 
Paramount Communications Inc. ("Paramount") and Viacom 
International Inc. ("Viacom International") thereto; and to the 
$311 million credit agreement entered into by Viacom 
International and certain of its subsidiaries on July 1, 1994 
and the respective guarantees of Paramount and Viacom Inc. 
thereto. 














                                   -21-
<PAGE>


                                 SIGNATURES 
 
 
Pursuant to the requirements of the Securities Exchange Act of 
1934, the registrant has duly caused this report to be signed on 
its behalf by the undersigned thereunto duly authorized. 
 
 
 
 
                                            VIACOM INTERNATIONAL INC. 
                                          ----------------------------
                                                  (Registrant) 
 
 
 
Date  November 14, 1994                      /s/Frank J. Biondi, Jr.
      -----------------                   ----------------------------
                                                Frank J. Biondi, Jr. 
                                                President, 
                                                Chief Executive Officer 
 
Date  November 14, 1994                      /s/George S. Smith, Jr.
      -----------------                   ----------------------------
                                                George S. Smith, Jr. 
                                                Senior Vice President, 
                                                Chief Financial Officer 
 











                                   -22-

<PAGE>


                              EXHIBIT INDEX
                              -------------





Exhibit                       Description
- - -------                       -----------

10.1               Employment Agreement, dated as of August 1, 1994, 
                   between Viacom Inc.  and Frank J. Biondi, Jr., 
                   and Agreement under the Viacom Inc. 1994 
                   Long-Term Management Incentive Plan, dated as of August 
                   18, 1994, between Viacom Inc. and Frank J. Biondi, Jr. 
 
27.1               Financial Data Schedule. 







                                                             CONFORMED COPY
                                                             --------------

                                 EMPLOYMENT AGREEMENT
                                 --------------------


                    EMPLOYMENT AGREEMENT, made as of August 1, 1994 (the

          "Effective Date"), by and between Viacom Inc., a Delaware
           --------------

          corporation (herein referred to as the "Company"), and Frank J.
                                                  -------

          Biondi, Jr. (herein referred to as the "Executive").
                                                  ---------


                                 W I T N E S S E T H:


                    WHEREAS, the Executive currently serves as President

          and Chief Executive Officer of the Company, of Viacom

          International Inc., a Delaware corporation ("Viacom") and of
                                                       ------

          Paramount Communications Inc., a Delaware corporation

          ("Paramount"), pursuant to the terms of an employment agreement,
            ---------

          dated as of August 1, 1987, between Viacom and the Executive (the

          "Original Employment Agreement"); and
           -----------------------------

                    WHEREAS, the Company and the Executive both desire to

          enter into this Agreement, which will supersede in its entirety

          the Original Employment Agreement and will set forth the terms

          and conditions under which the Executive will continue to serve

          as President and Chief Executive Officer of the Company; 

                    NOW, THEREFORE, in consideration of the mutual

          covenants herein contained, the parties hereto hereby agree as

          follows:


                    1.   Employment; Position and Duties; Exclusive
                         ------------------------------------------
                         Services.
                         ---------

                    (a)  Employment.  The Company agrees to employ the
                         ----------

          Executive, and the Executive agrees to be employed by the







<PAGE>






                                          2



          Company, for the Term provided in Section 2 below and upon the

          other terms and conditions hereinafter provided.  

                    (b)  Position and Duties.  During the Term, the
                         -------------------

          Executive (i) agrees to serve as the President and Chief

          Executive Officer of the Company and to perform such reasonable

          duties as may be delineated in the By-Laws of the Company and as

          may be assigned to him from time to time by the Board of

          Directors of the Company (the "Board"), (ii) shall also serve as
                                         -----

          the President and Chief Executive Officer of Viacom and of

          Paramount, (iii) shall report, as President and Chief Executive

          Officer of the Company, only to the Board or to the Chairman of

          the Board and, as President and Chief Executive Officer of Viacom

          and of Paramount, only to the respective Boards of Directors of

          Viacom and Paramount or to the Chairmen of such Boards of

          Directors, (iv) shall serve as a member of the Board and the

          Boards of Directors of Viacom and Paramount, (v) shall be given

          such authority as is appropriate to carry out the duties

          described above, it being understood that, in his capacities as

          President and Chief Executive Officer of the Company, Viacom and

          Paramount his duties will be consistent in scope, prestige and

          authority with the duties of President and Chief Executive

          Officer of the Company, Viacom and Paramount as demonstrated by

          the Company's, Viacom's and Paramount's' existing practices as of

          the effective date of this Agreement, and (vi) agrees to serve,

          if elected, at no additional compensation (if the other officers

          or directors (other than non-employee directors) of the Company







<PAGE>






                                          3


          also serve at no additional compensation) in the position of

          officer or director of any subsidiary or affiliate of the

          Company; provided, however, that such position shall be of no
                   --------  -------

          less status relative to such subsidiary or affiliate as the

          position that the Executive holds pursuant to clause (i)  of this

          Section 1(b) is relative to the Company, Viacom and Paramount.

                    (c)  Exclusive Services.  During the Term, and except
                         ------------------

          for illness or incapacity, the Executive shall devote all of his

          business time, attention, skill and efforts exclusively to the

          business and affairs of the Company and its subsidiaries and

          affiliates, shall not be engaged in any other business activity,

          and shall perform and discharge well and faithfully the duties

          which may be assigned to him from time to time by the Board;

          provided, however, that nothing in this Agreement shall preclude
          --------  -------

          the Executive from devoting time during reasonable periods

          required for:

                    (i)  serving, in accordance with the Company's policies

               and with the prior approval of the Board, as a director or

               member of a committee of any company or organization

               involving no actual or potential conflict of interest with

               the Company or any of its subsidiaries or affiliates,

                    (ii) delivering lectures and fulfilling speaking

               engagements,

                    (iii)     engaging in charitable and community

               activities, and









<PAGE>







                                          4


                    (iv) investing his personal assets in a Passive

               Investment (as hereinafter defined) in such form and in such

               manner as will not violate Section 9 below; and

           provided, further, that the Executive shall be permitted to
           --------  -------

          fulfill the obligations associated with his pre-existing

          investment in a condominium at the Gardner Tennis Ranch.  For

          purposes of this Agreement, a "Passive Investment" shall mean an
                                         ------------------

          investment in a business or entity which does not require the

          Executive to render any services in the operations or affairs of

          such business or entity and which does not materially adversely

          affect or interfere with the performance of the Executive's

          duties and obligations to the Company or any of its subsidiaries

          or affiliates.

                    (d)  Relocation.  The Company shall not relocate the
                         ----------

          Executive's principal place of business outside of New York City

          without the written consent of the Executive.


                    2.   Term of Agreement.
                         -----------------

                    The term of employment under this Agreement shall

          initially be the six-year period commencing on the Effective Date

          and ending on July 31, 2000, and shall be automatically extended

          without further action by either party for a successive or

          successive one-year period or periods, unless written notice of

          either party's intention to terminate this Agreement has been

          given to the other party at least six months prior to the

          expiration of the Term (including any one-year extension








<PAGE>







                                          5


          thereof).  As used in this Agreement, (i) the "Initial Term"
                                                         ------------

          shall mean the period commencing on the Effective Date and ending

          on July 31, 2000, (ii) the "Term" shall mean the Initial Term
                                      ----

          plus any extensions thereof as provided in this Section 2, and

          (iii) a "Contract Year" shall mean the twelve-month period during
                   -------------

          the Term beginning on each August 1 and ending on the following

          July 31.


                    3.   Salary and Annual Bonus.
                         -----------------------

                    The Executive's cash compensation for all services to

          be rendered by him in any capacity hereunder shall consist of

          base salary as provided in Section 3(a), bonus compensation as

          provided in Section 3(b) and deferred compensation as provided in

          Section 4.

                    (a)  Salary.  The Executive shall be paid base salary
                         ------

          (the "Salary") at the rate of  $990,000 per annum.  The Salary
                ------

          shall be payable in accordance with the customary payroll

          practices for executives of the Company.

                    (b)  Annual Bonus.  
                         ------------

                    (i)  General Terms.  For each calendar year included in
                         -------------

          whole or in part within the Term, the Executive shall be eligible

          to earn an annual cash bonus (a "Bonus") based upon the
                                           -----

          achievement by the Company and its subsidiaries of performance

          targets established by the Compensation Committee of the Board

          (the "Compensation Committee") in accordance with the Company's
                ----------------------

          Senior Executive Short-Term Incentive Plan and any successor plan








<PAGE>







                                          6


          thereto (collectively, the "STIP").  The performance goals on the
                                      ----

          basis of which the Executive's bonus shall be determined shall be

          no less favorable to the Executive than the goals used to

          determine the bonus of any other executive of the Company whose

          annual bonus is based in whole or in part on corporate

          performance and who participates in the STIP, and the

          Compensation Committee shall establish objective criteria to be

          used to determine the extent to which such performance goals have

          been met.  The Bonus, if any, payable to the Executive in respect

          of each calendar year will be paid at the same time that bonuses

          are paid to other participants in the STIP.

                    (ii) Amount of Target Bonus.  For each calendar year
                         ----------------------

          included in whole or in part within the Term, there shall be a

          target Bonus (a "Target Bonus") for the Executive, the amount of
                           ------------

          which shall be determined as provided in this Section 3(b)(ii).  

          For calendar year 1994, the Target Bonus will equal 2.25 times

          $1,169,000 (i.e., a Target Bonus of $2,630,250);  for each

          calendar year after 1994, the Target Bonus will equal 110% of the

          Target Bonus for the preceding year, provided, however, that the
                                               --------  -------

          Target Bonus for the calendar year in which the Term ends will be

          determined by multiplying 110% of the Target Bonus for the

          preceding calendar year by a fraction the numerator of which

          shall equal the number of days in such calendar year in which the

          Term ends up to and including the last day of the Term and the

          denominator of which shall equal 365.  









<PAGE>







                                          7


                    (iii)     Determination of the Bonus Amount.  The
                              ---------------------------------

          amount of the actual Bonus for any calendar year to be paid to

          the Executive will be based upon the performance of the Company

          and its subsidiaries against the goals established by the

          Compensation Committee pursuant to the STIP as follows:  (W) if

          such performance is at a level of 80% or less, no Bonus will be

          payable;  (X) if such performance is at a level of 100%, the

          Bonus will equal the Target Bonus;  (Y)  if such performance is

          at a level of 120% or more, the Bonus will equal two times the

          Target Bonus; and (Z)  if such performance is at a level greater

          than 80% but less than 120% (but is not equal to 100%), the Bonus

          will be an amount between zero and two times the Target Bonus, as

          determined on the basis of criteria which shall be established by

          the Compensation Committee and shall be no less favorable to the

          Executive than the criteria used to determine the amount of bonus

          payable to any other executive of the Company whose annual bonus

          is based in whole or in part on corporate performance and who

          participates in the STIP.

                    4.   Deferred Compensation.
                         ---------------------

                    In addition to the Salary provided for in Section 3(a)

          and his Bonus, if any, provided for in Section 3(b), the

          Executive shall earn  in respect of each Contract Year an

          additional amount (the "Deferred Compensation") the payment of
                                  ---------------------

          which (together with the return thereon as provided in this

          Section 4) shall be deferred until January of the first calendar

          year following the year in which the Executive ceases to be an







<PAGE>







                                          8


          executive officer of the Company for purposes of the Securities

          Exchange Act of 1934, as amended (the "Exchange Act").  The
                                                 ------------

          amount of Deferred Compensation for the Contract Year beginning

          on the Effective Date and ending on July 31, 1995 shall be

          $179,000;  for each subsequent Contract Year, the amount of

          Deferred Compensation shall be the excess of  (X) 110% of the

          aggregate amount of the Salary and Deferred Compensation earned

          during the immediately preceding Contract Year over (Y) $990,000

          (e.g. the Deferred Compensation for the Contract Year ending on

          July 31, 1996 shall be ((110% x ($990,000 + $179,000) - $990,000)

          = $295,900).  Deferred Compensation shall be credited to a

          bookkeeping account maintained by the Company on behalf of the

          Executive, the balance of which account shall periodically be

          credited (or debited) with deemed positive (or negative) return

          calculated in the same manner, and at the same times, as the

          deemed return on the Executive's account under the excess 401(k)

          plan of Viacom (as such plan may be amended from time to time) is

          determined.  The Company's obligation to pay the Deferred

          Compensation (including the return thereon provided for in this

          Section 4) shall be an unfunded obligation to be satisfied from

          the general funds of the Company and shall otherwise be subject

          to the provisions of Section 10 of this Agreement.















<PAGE>







                                          9


                    5.   Stock Options.
                         -------------

                    (a)  Grant of Stock Options.  The Compensation
                         ----------------------

          Committee has granted to the Executive options to purchase

          1,000,000 shares of the Company's Class B Common Stock (the

          "Options"), such Options having the terms and conditions set
           -------

          forth in the form of Stock Option Agreement attached hereto as

          Attachment A.  The Executive acknowledges that he shall have no

          contractual entitlement pursuant to this Agreement to any further

          grants of stock options prior to the end of the Initial Term, it

          being understood that the Company may, in its sole discretion,

          grant additional stock options to the Executive during the

          Initial Term.

                    (b)  Amendment to 1994 Plan.   The Options have been
                         ----------------------

          granted to the Executive pursuant to the Company's 1994 Long-Term

          Management Incentive Plan (the "1994 Plan").  No later than the
                                          ---------

          first annual meeting of stockholders of the Company to be held

          after the Effective Date, the Company will amend the 1994 Plan to

          permit the provisions set forth below, the Company will submit

          such amendment to the Plan for the approval of the stockholders

          of the Company at such meeting of stockholders, and the Company

          will amend the terms of the Option in the manner set forth on

          Attachment B:  

               -    In the event of termination of the Executive's
                    employment for Cause or voluntary termination other
                    than for Good Reason during the Term, vested Options
                    shall remain exercisable for 15 days; all unvested
                    Options shall lapse on the date of termination.









<PAGE>







                                          10


               -    In the event of termination of the Executive's
                    employment without Cause or voluntary termination for
                    Good Reason during the Term, the Options (all of which
                    will have vested upon termination of employment) shall
                    remain exercisable for the longer of six months
                    following the date of termination or two years from
                    date of grant.

               -    In the event of a failure to renew this Agreement upon
                    expiration of the Initial Term or any one-year renewal
                    thereof, the Options shall remain exercisable for six
                    months after the date of termination.

               -    In the event of termination of the Executive's
                    employment due to death or disability, the Options 
                    (all of which will have vested upon termination of
                    employment) shall remain exercisable for two years
                    after such date. 

          If the Executive's employment is terminated by the Company other

          than for Cause (as defined below in Section 8) or by reason of

          death or Permanent Disability (as defined below in Section 8), or

          if the Executive resigns from his employment for Good Reason (as

          defined below in Section 8), in either case prior to the annual

          meeting of stockholders referred to above, the Company will take

          appropriate action to put the Executive in the same economic

          position he would have been in if his employment had continued

          through the date of such meeting and the foregoing such

          amendments had been approved.

               6.   Pension and Welfare Benefits.
                    ----------------------------

                    During the Term, the Executive will participate in all

          pension and welfare plans, programs and benefits that are

          applicable to executives of the Company and/or Viacom.  The

          benefits provided to the Executive during the Term, when taken as

          a whole, shall be no less favorable than the benefits which, when








<PAGE>







                                          11


          taken as a whole, are provided to any other executive of the

          Company, other than the Chairman of the Board.  In addition,

          during the Term, the Executive shall be reimbursed by the Company

          for 100 percent (on an after-tax basis) of the medical and dental

          expenses incurred by himself, his wife and his children during

          the Term that are not covered by such plans, programs or

          benefits.  During the five-year period commencing on the date of

          any termination or resignation of the Executive's employment

          hereunder (other than a termination or resignation set forth in

          Section 8(a) hereof), the Executive shall also be entitled to

          reimbursement for 100 percent (on an after-tax basis) of the

          medical and dental expenses (to the extent not received under the

          plans, programs or benefits provided in this Section 6 or by the

          plans, programs or benefits otherwise applicable to the Executive

          by virtue of the employment of the Executive by a subsequent

          employer or otherwise) incurred by himself, his wife and his

          children which relate to a medical or dental condition which was

          identified during the Term prior to such  termination or

          resignation.  The Company shall reimburse the expenses described

          in the previous two sentences as promptly as practicable after

          receipt from the Executive of such reasonable documentation as

          the Company may require evidencing such expenses, and the

          Executive agrees to provide to the Company notice of all amounts

          received as benefits under any other medical or dental

          arrangements.  During the Term, the Executive shall also be

          entitled to all additional perquisites which the Company provides







<PAGE>







                                          12


          to its executives (other than those perquisites, if any, provided

          solely to the Chairman of the Board).


                    7.   Other Benefits.
                         --------------

                    (a)  Travel and Business-related Expenses.  During the
                         ------------------------------------

          Term, the Executive shall be reimbursed in accordance with the

          policies of the Company for traveling and other  expenses

          (including, without limitation, the expense of first class travel

          and accommodations) incurred in the performance of the business

          of the Company.

                    (b)  Personal Secretary.  The Executive shall be
                         ------------------

          entitled to employ a person of the Executive's choice as his

          personal secretary.

                    (c)  Parking.  The Company will provide the Executive
                         -------

          with parking facilities to the extent available near the

          executive offices of the Company.

                    (d)  Term Life Insurance.  During the Term the Company
                         -------------------

          shall maintain and pay the premiums of a term life insurance

          policy in a face amount of $5,000,000 on the life of the

          Executive, the beneficiary of which policy shall be designated by

          the Executive.  The Executive shall have the right to assign such

          policy to his spouse, his issue or a trust or trusts primarily

          for the benefit of any of the foregoing.














<PAGE>







                                          13


                    8.   Termination of Employment.
                         -------------------------

                    (a)  Termination for Cause, Resignation Without Good
                         -----------------------------------------------

          Reason.
          ------

                     (i) If the Executive's employment is terminated by the

          Company for Cause (as defined below in this Section) or if the

          Executive resigns from his employment without Good Reason (as

          defined below in this Section), prior to the expiration of the

          Term, the Executive shall be entitled to receive:  (X) the Salary

          provided for in Section 3(a) and Deferred Compensation provided

          for in Section 4, in each case as accrued through the date of

          such resignation or termination; (Y) any Bonus earned but not yet

          paid in respect of any calendar year preceding the year in which

          such termination or resignation occurs; and (Z) a prorated Bonus

          for the calendar year in which such termination or resignation

          occurs equal to the Executive's Target Bonus for such year

          multiplied by a fraction, the numerator of which shall equal the

          number of days in such calendar year in which the Executive was

          in the employ of the Company up to and including the date of such

          termination or resignation and the denominator of which shall

          equal 365.  The Executive shall not accrue or otherwise be

          eligible to receive Salary payments or Deferred Compensation or

          to participate in any plans, programs or benefits described in

          Section 6 hereof with respect to periods after the date of such

          termination or resignation, and shall not be eligible to receive

          any Bonus in respect of any calendar year following the year in

          which such termination or resignation occurs.  Any Bonus in







<PAGE>







                                          14


          respect of a year prior to the year in which such termination or

          resignation occurs, and the prorated Bonus described in this

          Section 8(a)(i) for the year in which such termination or

          resignation occurs, shall be payable at such time and in such

          manner as provided for in Section 3(b) hereof.

                    The Executive shall have no right under this Agreement

          or otherwise to receive any other compensation, or to participate

          in any other plan, arrangement or benefit, with respect to future

          periods after such termination or resignation of employment

          (except to the extent provided for under the terms of any such

          plan, arrangement or benefit).

                    (ii) Termination for "Cause" shall mean termination by
                                          -----

          action of the Board because of:  (A) a felony conviction of the

          Executive or the perpetration by the Executive of a serious

          dishonest act against the Company or any of its affiliates or

          subsidiaries; or (B) any willful misconduct by the Executive that

          is materially injurious to the financial condition or business

          reputation of the Company or any of its affiliates or

          subsidiaries, provided, however, that no event or circumstance
                        --------  -------

          shall be considered to constitute Cause within the meaning of

          this clause (B) unless the Executive has been given written

          notice of the events or circumstances constituting Cause and had

          failed to effect a cure thereof within 30 calendar days following

          the giving of such notice.

                    (iii)     Resignation for "Good Reason" shall mean the
                                               -----------

          resignation of the Executive after (A) the Company, without the







<PAGE>







                                          15


          express written consent of the Executive, materially breaches

          this Agreement; (B) the Executive notifies the Company in writing

          of the nature of such material breach; and  (C) the Company does

          not correct such material breach within 30 calendar days after

          its receipt of such notice.

                    (iv) The date of termination of employment by the

          Company pursuant to this Section 8(a) shall be the date specified

          in a written notice of termination from the Company to the

          Executive, which, in the case of a proposed termination to which

          the 30-day cure period provided for in subsection (ii) above

          applies shall be no less than 31 days after the delivery of such

          notice to the Executive.  The date of a resignation by the

          Executive pursuant to this Section 8(a) shall be the date

          specified in the written notice of resignation from the Executive

          to the Company or, if no date is specified therein, ten business

          days after receipt by the Company of the written notice of

          resignation from the Executive.

                    (b)  Termination Without Cause, Resignation for Good
                         -----------------------------------------------

          Reason.  
          ------

                    (i)  If the Executive's employment is terminated by the

          Company without Cause or if the Executive should resign for Good

          Reason, prior to the expiration of the Term, he shall be entitled

          to receive:  (X) the Salary provided for in Section 3(a) and

          Deferred Compensation provided for in Section 4, in each case as

          accrued through the date of such resignation or termination and

          continuing for the shorter of three years from the date of such







<PAGE>







                                          16


          termination or resignation and the remainder of the then-

          effective Term (such shorter period being referred to as the

          "Continuation Period"), with the amount of Deferred Compensation
           -------------------

          for any year included in whole or in part within the Continuation

          Period determined in the manner provided for in Section 4 as

          though the Executive had remained employed;  (Y) any Bonus earned

          but not yet paid in respect of any calendar year preceding the

          year in which such termination or resignation occurs; and (Z) a

          Bonus for the calendar year in which such termination or

          resignation occurs equal to the Executive's Target Bonus for such

          year and a Bonus for each subsequent year included in whole or in

          part within the Continuation Period equal to the Target Bonus

          that would have applied to each such year pursuant to Section

          3(b) had the Executive remained employed, provided, however, that
                                                    --------  -------

          the amount of such Bonus payable in respect of any partial

          calendar year at the conclusion of the Continuation Period shall

          be prorated and shall equal the Executive's Target Bonus for such

          year determined in accordance with Section 3(b) multiplied by a

          fraction, the numerator of which shall equal the number of days

          in such calendar year up to and including the last day of the

          Continuation Period and the denominator of which shall equal the

          lesser of 365 or the number of days in such final calendar year

          up to and including the last day of the Term. 

                    During the Continuation Period,  (X) Salary payments to

          the Executive shall be payable in accordance with the payroll

          practices of the Company, (Y) Deferred Compensation attributable







<PAGE>







                                          17


          to the Contract Year in which the termination or resignation of

          the Executive's employment occurs and to prior Contract Years

          shall be payable prior to January 31 of the calendar year

          following such termination or resignation, and Deferred

          Compensation attributable to subsequent Contract Years shall be

          payable within 30 days after the end of the relevant Contract

          Year, and (Z) Bonus payments shall be made in respect of each

          calendar year at the same time that bonuses are paid to

          participants in the STIP.    

                    The Executive shall also be entitled to continued

          participation in the medical, dental and insurance plans and

          arrangements described in Section 6 as follows:  (i) with respect

          to pre-existing conditions identified during the Term as 

          provided in the fourth sentence of said Section 6 hereof, for the

          five-year period described in such sentence; and (ii) with

          respect to all other matters, until the earlier to occur of (A)

          the conclusion of the Continuation Period or (B) such time as the

          Executive is covered by comparable medical, dental or insurance

          plans of a subsequent employer.  In addition, and notwithstanding

          any life insurance benefits that may be provided by a subsequent

          employer, the life insurance policy provided for in Section 7(d)

          will be maintained during the Continuation Period and the Company

          will continue to pay the premiums thereon during such Period.

                    (ii) Except as may be provided under the terms of any

          applicable grants to the Executive, under any plan or arrangement

          in which the Executive participates or except as may be otherwise







<PAGE>







                                          18


          required by applicable law, including, without limitation, the

          provisions of Section 4980B(f) of the Internal Revenue Code of

          1986, as amended (the "Code"), the Executive shall have no right
                                 ----

          under this Agreement or any other agreement to receive any other

          compensation, or to participate in any other plan, arrangement or

          benefit, with respect to future periods after such termination or

          resignation of employment.  In the event of a termination or

          resignation pursuant to this Section 8(b):  (A) the Executive

          shall have no duty of mitigation with respect to amounts payable

          to him pursuant to this Section 8(b) or other benefits to which

          he is entitled pursuant hereto,  and (B) subject to the specific

          provisions concerning medical, dental and insurance plans set

          forth in subsection (i) above, no amounts payable to the

          Executive pursuant to this Section 8(b), or other benefits to

          which he is entitled pursuant hereto, will be offset or reduced

          by any compensation, payments or benefits he may receive from a

          subsequent employer.  Notwithstanding anything to the contrary in

          this Agreement, the right of the Executive to receive payments

          provided for in this Section 8(b) shall be subject to Section 9

          of this Agreement.

                    (iii)     The date of termination of employment by the

          Company pursuant to this Section 8(b) shall be the date specified

          in the written notice of termination from the Company to the

          Executive or, if no date is specified therein, ten business days

          after receipt by the Executive of the written notice of

          termination from the Company.  The date of a resignation by the







<PAGE>







                                          19


          Executive pursuant to this Section 8(b) shall be the date

          specified in the written notice of resignation from the Executive

          to the Company or, if no date is specified therein, ten business

          days after receipt by the Company of the written notice of

          resignation from the Executive.

                    (c)  Death.  If the Executive's employment hereunder
                         -----

          terminates by reason of death prior to expiration of the Term,

          the Executive's beneficiary (or if no such beneficiary is

          designated, his estate) shall be entitled to receive: (X) the

          Salary provided for in Section 3(a) and Deferred Compensation

          provided for in Section 4, in each case as accrued through the

          date of the Executive's death and continuing for the shorter of

          two years from the date of death and the remainder of the then-

          effective Term (such shorter period being referred to as the

          "Post-Death Continuation Period"), with the amount of Deferred
           ------------------------------

          Compensation for any year included in whole or in part within the

          Post-Death Continuation Period determined in the manner provided

          for in Section 4 as though the Executive had remained employed; 

          (Y) any Bonus earned but not yet paid in respect of any calendar

          year preceding the year in which the Executive's death occurs;

          and (Z)  a Bonus for the calendar year in which the Executive's

          death occurs equal to the Executive's Target Bonus for such year

          and a Bonus for each subsequent year included in whole or in part

          within the Post-Death Continuation Period equal to the Target

          Bonus that would have applied to each such year pursuant to

          Section 3(b) had the Executive remained employed, provided,
                                                            --------







<PAGE>







                                          20


          however, that the amount of such Bonus payable in respect of any
          -------

          partial calendar year at the conclusion of the Post-Death

          Continuation Period shall be prorated and shall equal the

          Executive's Target Bonus for such year determined in accordance

          with Section 3(b) multiplied by a fraction, the numerator of

          which shall equal the number of days in such calendar year up to

          and including the last day of the Post-Death Continuation Period

          and the denominator of which shall equal the lesser of 365 or the

          number of days in such final calendar year up to and including

          the last day of the Term.   Payment of Salary during the Post-

          Death Continuation Period shall be made in accordance with the

          payroll practices of the Company at such time;  amounts of

          Deferred Compensation earned prior to the date of death or

          attributable to the year in which death occurs shall be paid

          prior to January 31 of the year following the year in which death

          occurs, and additional amounts of Deferred Compensation payable

          during the Post-Death Continuation Period  pursuant to this

          Section 8(c) shall be considered to accrue proportionately over

          time and shall be paid concurrently with payments of  Salary

          provided for herein;  Bonus payments provided for in this Section

          8(c) shall be made at such time and in such manner as is provided

          in Section 3(b).  As used in this Section, the term "beneficiary"
                                                               -----------

          includes both the singular and the plural of such term, as may be

          appropriate.

                    In lieu of the payment schedule provided for in the

          preceding paragraph, the Executive's beneficiary (or if no such







<PAGE>







                                          21


          beneficiary is designated, his estate) may elect, by written

          notice to the Company not more than 90 days following the date of

          the Executive's death, to receive all amounts provided for in the

          preceding paragraph that have not theretofore been paid in a

          single lump sum equal to the present value of all such payments. 

          For purposes of the previous sentence, present value shall be

          calculated on the basis of the applicable short-term federal

          interest rate (applicable to loans with monthly compounding) as

          determined  pursuant to Section 1274(d) of the Code for the month

          in which death occurs. 

                    (d)  Permanent Disability.  If, as a result of the
                         --------------------

          Executive's Permanent Disability (as defined below in this

          Section), the Executive shall have been absent from the full-time

          performance of his duties for a period of 6 consecutive months,

          then the Company shall be entitled to terminate his employment. 

          In the event of such termination, the Executive, his conservator

          or guardian, as the case may be, shall be entitled to receive: 

          (X) the Salary provided for in Section 3(a) and Deferred

          Compensation provided for in Section 4, in each case as accrued

          through the date of the Executive's termination of employment and

          continuing for the shorter of two years from the date of such

          termination and the remainder of the then-effective Term (such

          shorter period being referred to as the "Disability Continuation
                                                   -----------------------

          Period"), with the amount of Deferred Compensation for any year
          ------

          included in whole or in part within the Disability Continuation

          Period determined in the manner provided for in Section 4 as







<PAGE>







                                          22


          though the Executive had remained employed;;  (Y) any Bonus

          earned but not yet paid in respect of any calendar year preceding

          the year in which the Executive's termination of employment

          occurs; and (Z) a Bonus for the calendar year in which the

          Executive's termination of employment occurs equal to the

          Executive's Target Bonus for such year and a Bonus for each

          subsequent year included in whole or in part within the

          Disability Continuation Period equal to the Target Bonus that

          would have applied to each such year pursuant to Section 3(b) had

          the Executive remained employed,  provided, however, that the
                                            --------  -------

          amount of such Bonus payable in respect of any partial calendar

          year at the conclusion of the Disability Continuation Period

          shall be prorated and shall equal the Executive's Target Bonus

          for such year determined in accordance with Section 3(b)

          multiplied by a fraction, the numerator of which shall equal the

          number of days in such calendar year up to and including the last

          day of the Disability Continuation Period and the denominator of

          which shall equal the lesser of 365 or the number of days in such

          final calendar year up to and including the last day of the Term. 

          Payments of Salary during the Disability Continuation Period

          shall be made in accordance with the payroll practices of the

          Company at such time;  amounts of Deferred Compensation earned

          prior to the date of termination of employment or attributable to

          the year in which termination of employment occurs shall be paid

          prior to January 31 of the year following the year in which

          termination of employment occurs, and additional amounts of







<PAGE>







                                          23


          Deferred Compensation payable during the Disability Continuation

          Period  pursuant to this Section 8(d) shall be considered to

          accrue proportionately over time and shall be paid concurrently

          with payments of  Salary provided for herein;  Bonus payments

          provided for in this Section 8(d) shall be made at such time and

          in such manner as is provided in Section 3(b).   Notwithstanding

          anything to the contrary in this Section 8(d), the payments

          provided for herein during the Disability Continuation Period

          shall be reduced by the amount of any benefits payable to the

          Executive or his conservator or guardian, as the case may be,

          during such period under any disability or other welfare benefits

          plan or program of the Company or any of its subsidiaries in

          respect of the Executive's Permanent Disability.  For purposes of

          this Agreement, "Permanent Disability" shall be defined in the
                           --------------------

          same manner as such term or a similar term is defined in the

          long-term disability policy maintained by the Company for the

          Executive and in effect on the date of the Executive's

          termination of employment with the Company, but in no event shall

          such definition be any less favorable to the Executive than the

          definition in the long-term disability policy maintained by the

          Company for the Executive and in effect on the Effective Date.

















<PAGE>







                                          24


                    9.   No Competing Employment; Passive Investments; No
                         ------------------------------------------------
                         Interference; Confidentiality; Remedies.
                         ---------------------------------------

                    (a)  No Competing Employment.  For so long as the
                         -----------------------

          Executive is employed by the Company or any of its affiliates and

          subsidiaries, and for the lesser of (X) one year following his

          termination of employment (for any reason)  and (Y) the remainder

          of the Term (such period of employment and such shorter period

          following termination thereof being referred to hereinafter as

          the "Restricted Period"), the Executive shall not, unless he
               -----------------

          receives after the Effective Date the prior written consent of

          the Board, directly or indirectly, whether as owner, consultant,

          employee, partner, venturer, agent, through stock ownership,

          investment of capital, lending of money or property, rendering of

          services, or otherwise, compete with the Company or any of its

          affiliates or subsidiaries in any business in which any of them

          is engaged during the Term hereunder or at the time of the

          termination of the Executive's employment hereunder (such

          businesses are hereinafter referred to as the "Business"), or
                                                         --------

          assist, become interested in or be connected with any

          corporation, firm, partnership, joint venture, sole

          proprietorship or other entity which so competes with the

          Business.  The restrictions imposed by this paragraph shall not

          apply to any geographic area in which the Company or its

          affiliates and subsidiaries are not engaged in the Business at

          the time of termination.










<PAGE>







                                          25


                    (b)  Restrictions on Passive Investments.  Any other
                         -----------------------------------

          provision in this Agreement to the contrary notwithstanding,

          during the Restricted Period the Executive shall not make a

          Passive Investment which results in the Executive beneficially

          owning, within the meaning of Section 13(d) of the Exchange Act,

          (i) a greater than five percent interest in any class of

          securities of any company or business entity which has any class

          of securities listed on a national securities exchange or quoted

          on the automated quotation system of the National Association of

          Securities Dealers, Inc. (a "Public Company") and which does not
                                       --------------

          engage in the media business, (ii) a greater than two percent

          interest in any class of securities of a Public Company which

          engages in the media business or (iii) any interest in a company

          or business entity which is not a Public Company and which

          engages in the media business, unless, in the case of clauses

          (i), (ii) and (iii) above, the Executive shall have received the

          prior written approval for such investment from the Chairman of

          the Board.  Nothing in this Section 9(b) shall be construed as

          prohibiting the Executive from making any Passive Investment in

          any company or business entity  which is not a Public Company and

          which does not engage in the media business; provided, however,
                                                       --------  -------

          that nothing contained in this Section 9(b) shall be construed to

          permit the Executive to undertake any investment which would

          result in a violation of the provisions of Section 1(c) of this

          Agreement.  For purposes of this Agreement, (i) the phrase

          "engage(s) in the media business" shall refer not only to the







<PAGE>







                                          26


          activities of such Public Company or such other company or

          business entity, as the case may be, but shall also refer to the

          activities of any subsidiary, affiliate or joint venture thereof

          and (ii) the term "business entity" shall include, without

          limitation, individuals, sole proprietorships, partnerships and

          corporations.

                    (c)  No Interference.  For so long as the Executive is
                         ---------------

          employed by the Company or any of its affiliates or subsidiaries

          and for two years following his termination of employment (for

          any reason), the Executive shall not, directly or indirectly,

          whether for his own account or for the account of any other

          individual, partnership, firm, corporation or other business

          organization or entity (other than the Company), intentionally

          solicit, endeavor to entice away from the Company or any of its

          affiliates or subsidiaries, hire, employ, engage or otherwise

          interfere with the relationship of the Company or any of its

          affiliates or subsidiaries with any Restricted Employee, as

          hereinafter defined, nor shall the Executive participate in the

          efforts of any individual, partnership, firm, corporation or

          other business corporation or entity for which he provides

          services, by which he is employed, or in which he invests, to do

          so.  For purposes of this Section 9(c), a "Restricted Employee"
                                                     -------------------

          shall mean any person who is both (i) an officer of the Company

          or any of its affiliates or subsidiaries (or employed by the

          Company or any of its affiliates or subsidiaries in a position

          with duties and responsibilities substantially equivalent to







<PAGE>







                                          27


          those of an officer, whether or not such person has the title of

          an officer of any such company) and (ii) a party to (or within

          the one year prior to the date of determination has been party

          to) an employment or similar contract with the Company or any of

          its affiliates or subsidiaries.  

                    (d)  Confidential Information.  The Executive
                         ------------------------

          recognizes that the services to be performed by him hereunder are

          special, unique and extraordinary and that, by reason of his

          employment hereunder, he may acquire confidential information and

          trade secrets concerning the operations of the Company and its

          affiliates and subsidiaries.  Accordingly, the Executive agrees

          that he will not, except with the prior written consent of the

          Board or as may be required by law, directly or indirectly,

          disclose during the Term or any time thereafter any secret or

          confidential information that he has learned by reason of his

          association with the Company or use any such information to the

          detriment of the Company so long as such confidential information

          or  trade secrets have not been disclosed or are not otherwise in

          the public domain.

                    (e)  Remedies; Survival of Agreement.  In the event
                         -------------------------------

          that the Executive materially breaches any of the covenants set

          forth in this Section 9 and fails to cure such breach to the

          reasonable satisfaction of the Company within 10 business days

          after receipt of written notice thereof to the Executive, any

          obligation of the Company to make any payment to the Executive

          pursuant to this Agreement, including without limitation any







<PAGE>







                                          28


          payments pursuant to Section 8(b) (other than payments of Salary,

          Deferred Compensation or Bonus earned prior to the date of such

          breach), shall be cancelled.  In addition, the Executive

          acknowledges that a breach of any of the covenants contained in

          this Section 9 may result in material irreparable injury to the

          Company or its affiliates or subsidiaries for which there is no

          adequate remedy at law, that it will not be possible to measure

          damages for such injuries precisely and that, in the event of

          such a breach or threat thereof, the Company shall be entitled,

          in addition to any other rights or remedies it may have, to seek

          an injunction enjoining or restraining the Executive from any

          violation or threatened violation of this Section 9.  The

          Executive's agreement as set forth in this Section shall survive

          the termination of the Executive's employment under this

          Agreement.


                    10.  Source of Payments.
                         ------------------

                    All payments provided under this Agreement, other than

          payments made pursuant to a benefit plan which may provide

          otherwise, shall be paid in cash from the general funds of the

          Company, and no special or separate fund shall be established,

          and no other segregation of assets made, to assure payment.  The

          Executive shall have no right, title, or interest whatever in or

          to any investments which the Company may make to aid the Company

          in meeting its obligations hereunder.  Nothing contained in this

          Agreement, and no action taken pursuant to its provisions, shall








<PAGE>







                                          29


          create or be construed to create a trust of any kind, or a

          fiduciary relationship, between the Company and the Executive or

          any other person.  To the extent that any person acquires a right

          to receive payments from the Company hereunder, such right shall

          be no greater than the right of an unsecured creditor of the

          Company.


                    11.  Tax Withholding.
                         ---------------

                    Payments to the Executive of all compensation

          contemplated under this Agreement shall be subject to all

          applicable legal requirements with respect to the withholding of

          taxes.


                    12.  Nonassignability; Binding Agreement.
                         -----------------------------------

                    Except as provided in Section 7(d), neither this

          Agreement nor any right, duty, obligation or interest hereunder

          shall be assignable or delegable by the Executive without the

          Company's prior written consent; provided, however, that nothing
                                           --------  -------

          in this Section shall preclude the Executive from designating any

          of his beneficiaries to receive any benefits payable hereunder

          upon his death or disability, or his executors, administrators,

          or other legal representatives, from  assigning any rights

          hereunder to the person or persons entitled thereto.  This

          Agreement shall be binding upon, and inure to the benefit of, the

          parties hereto, any successors to or assigns of the Company and

          the Executive's heirs and the personal representatives of the

          Executive's estate.  The Company will not consolidate with or







<PAGE>







                                          30


          merge into, or sell all or substantially all of its assets to,

          another corporation, partnership or other entity, unless such

          other corporation, partnership or entity shall assume this

          Agreement, and upon such assumption the Executive and the

          successor corporation, partnership or other entity shall become

          obligated to perform all of the terms and conditions set forth

          herein.


                    13.  Amendment; Waiver.
                         -----------------

                    This Agreement may not be modified, amended or waived

          in any manner except by an instrument in writing signed by the

          parties hereto.  The waiver by either party of compliance with

          any provision of this Agreement by the other party shall not

          operate or be construed as a waiver of any provision of this

          Agreement, or of any subsequent breach by such party of a

          provision of this Agreement.


                    14.  Notices.
                         -------

                    Any notice hereunder by either party to the other shall

          be given in writing by personal delivery, telex,  telecopy or

          certified mail, return receipt requested, to the applicable

          address set forth below:

               (i)  To the Company: Viacom Inc.
                                   1515 Broadway
                                   New York, New York  10036
                                   Attn.:  (i) Chairman of the Board and
                                   (ii)  Executive Vice President, General
                                   Counsel and  Chief Administrative
                                   Officer









<PAGE>







                                          31


                    With a copy to:Stephen R. Volk, Esq.
                                   Shearman & Sterling
                                   599 Lexington Avenue
                                   New York, New York  10022

               (ii) To the Executive:Frank J. Biondi, Jr.
                                   Viacom Inc.
                                   1515 Broadway
                                   New York, New York  10036

                    With a copy to:Arthur L. Liman, Esq.
                                   Paul, Weiss, Wharton, Rifkind & Garrison
                                   1285 Avenue of the Americas
                                   New York, New York  10019


          (or such other address as may from time to time be designated by

          notice by any party hereto for such purpose).  Notice shall be

          deemed given, if by personal delivery, on the date of such

          delivery or, if by telex or telecopy, on the business day

          following receipt of answerback or telecopy confirmation or, if

          by certified mail, on the date shown on the applicable return

          receipt.


                    15.  New York Law.
                         ------------

                    This Agreement is to be governed by and interpreted in

          accordance with the laws of the State of New York, without giving

          effect to the choice-of-law provisions thereof.  If,  under such

          law, any portion of this Agreement is at any time deemed to be in

          conflict with any applicable statute, rule, regulation or

          ordinance, such portion shall be deemed to be modified or altered

          to conform thereto or, if that is not possible, to be omitted

          from this Agreement, and the invalidity of any such portion shall










<PAGE>







                                          32


          not affect the force, effect and validity of the remaining

          portion hereof.


                    16.  Supersedes Previous Agreements.
                         ------------------------------

                    This Agreement, and the Stock Option Agreement the form

          of which is attached hereto as Attachment A, constitute the

          entire understanding between the Company and the Executive

          relating to employment of the Executive by the Company and its

          subsidiaries and affiliates and supersede and cancel all prior

          written and oral agreements and understandings with respect to

          the subject matter of this Agreement including, without

          limitation, the Original Employment Agreement.  Notwithstanding

          the preceding sentence, this Agreement is not intended, and shall

          not be construed, to affect the Executive's rights in any

          compensation or benefits that have been granted or accrued prior

          to the Effective Date.  


                    17.  Counterparts.
                         ------------

                    This Agreement may be executed by either of the parties

          hereto in counterparts, each of which shall be deemed  to be an

          original, but all such counterparts shall together constitute one

          and the same instrument.



                    18.  Guarantee.
                         ---------

                    Simultaneously with the execution of this Agreement,

          Viacom and Paramount will each execute a guarantee, in form

          previously agreed upon between the Company and the Executive,







<PAGE>







                                          33


          pursuant to which Viacom and Paramount will jointly and severally

          guarantee certain obligations of the Company under this

          Agreement, on the terms and conditions set forth in such

          guarantee.




                    IN WITNESS WHEREOF, the parties hereto have executed

          this Agreement this 19th day of September, 1994, effective as of

          the day and year first set forth above.



                                   VIACOM INC.


                                   By:     /s/ Sumner M. Redstone
                                        --------------------------------
                                   Title:  Chairman



                                       /s/ Frank J. Biondi, Jr.             
                                   -----------------------------------------
                                        Frank J. Biondi, Jr.



<PAGE>






                                                               ATTACHMENT A



                                 Agreement Under the
                                     Viacom Inc.
                       1994 Long-Term Management Incentive Plan
                       ----------------------------------------



                    AGREEMENT, dated as of August 18, 1994, by and between
          VIACOM INC., a Delaware corporation (the "Company"), and FRANK J.
                                                    -------
          BIONDI, JR. (the "Participant"), with respect to a grant of stock
                            -----------
          options under the Company's 1994 Long-Term Management Incentive
          Plan (the "Plan").
                     ----

                    This Agreement, together with the agreements delivered
          under the Plan in connection with any subsequent grant of stock
          options under the Plan and a memorandum with respect to the Plan
          that will be distributed prior to the date on which the first
          increment of stock options under this grant vests, will
          constitute the prospectus covering the shares of the Company's
          Class B Common Stock, par value $0.01 per share (the "Class B
                                                                -------
          Common Stock"), subject to the Plan.  The Participant can receive
          ------------
          additional copies of his or her Plan agreements and the
          memorandum upon request to the Administrator, Long-Term Incentive
          Plans, Viacom International Inc., 1515 Broadway, New York, New
          York 10036.

                                     WITNESSETH:

                    WHEREAS, the Participant is entering into an Employment
          Agreement, dated as of August 1, 1994 (the "Employment
                                                      ----------
          Agreement"), with the Company pursuant to which the Participant
          ---------
          will continue to serve, on the terms and conditions set forth in
          the Employment Agreement, in his current capacities as President
          and Chief Executive Officer of the Company (all capitalized terms
          used in this Agreement without definition to have the meanings
          ascribed to such terms in the Employment Agreement);  and

                    WHEREAS, the Company desires to reward the Participant,
          in accordance with the terms hereof, for the Participant's
          contributions to the financial success of the Company, and to
          provide incentives to the Participant to continue to contribute
          to such success in the future, by awarding the Participant stock
          options to purchase shares of Class B Common Stock;

                    NOW, THEREFORE, in consideration of the covenants and
          agreements herein contained, the parties hereto hereby agree as
          follows:











<PAGE>






                                          2



                                      ARTICLE I

                                TERMS OF STOCK OPTIONS

                    Section 1.1  Grant of Stock Options.  Subject to the
                                 ----------------------
          terms and conditions contained herein and in the Plan, the terms
          of which are hereby incorporated by reference, the Company hereby
          awards to the Participant, effective August 18, 1994 (the "Date
                                                                     ----
          of Grant"), a grant of one million (1,000,000) stock options to
          --------
          purchase shares of Class B Common Stock at the exercise prices
          (the "Exercise Prices") indicated below:
                ---------------

               Number of Stock Options       Exercise Price
               -----------------------       --------------

                    600,000             $ 35.75    (the "A Options")
                                                         ---------
                    200,000             $ 40.4375  (the "B Options")
                                                         ---------
                    200,000             $ 52.125   (the "C Options")
                                                         ---------

          The A Options, the B Options and the C Options are referred to
          herein collectively as the "Stock Options".
                                      -------------

                    In accordance with the terms of the Employment
          Agreement, the Executive acknowledges that he shall have no
          contractual entitlement pursuant to the Employment Agreement to
          any further grants of stock options prior to the end of the
          Initial Term, it being understood that the Company may, in its
          sole discretion, grant additional stock options to the Executive
          during the Initial Term. The Stock Options granted hereunder are
          not intended to be, or qualify as, "Incentive Stock Options"
          ---
          within the meaning of Section 422A of the Code.

                    Section 1.2  Terms of Stock Options.
                                 ----------------------

                    (a)  Vesting.  The Stock Options shall be exercisable
                         -------
          only to the extent the Participant is vested therein.  The A
          Options, the B Options and the C Options shall have the same
          vesting schedule and, subject to accelerated vesting under the
          circumstances described in Section 2.2, shall vest in equal 20%
          increments on July 31, 1996, July 31, 1997, July 31 1998, July
          31, 1999 and July 31, 2000, provided, however, that if the
                                      --------  -------
          Executive's employment is terminated by the Company without
          Cause, if the Executive resigns from his employment for Good
          Reason, or if the Executive's employment with the Company
          terminates by reason of death or Permanent Disability, then in
          any such case all Outstanding Stock Options shall be considered
          vested and exercisable as of the date of such termination or
          resignation of employment.

                    (b)  Option Period.  Except as provided in Section
                         -------------
          1.2(c) hereof, the period during which the Stock Options may be







<PAGE>






                                          3



          exercised shall expire on the tenth anniversary of the Date of
          Grant (the "Expiration Date").
                      ---------------

                    (c)  Exercise in the Event of Termination of
                         ---------------------------------------
          Employment, Retirement, Death or Permanent Disability.
          -----------------------------------------------------

                    (i)  Termination other than for Cause, Retirement,
                         ---------------------------------------------
               Death or Permanent Disability.  In the event that (A) the
               -----------------------------
               Participant ceases to be an employee of the Company or any
               of its subsidiaries by reason of the voluntary termination
               by the Participant, the termination by the Company or any of
               its subsidiaries other than for Cause or the Participant's
               Retirement, his Outstanding Stock Options may be exercised
               to the extent then exercisable until the earlier of three
               months after the date of such termination or Retirement or
               the Expiration Date, (B) the Participant dies during a
               period during which his Stock Options could have been
               exercised by him, his Outstanding Stock Options (all of
               which, pursuant to Section 1.2(a), will have become
               exercisable as of the date of death) may be exercised by the
               person who acquired the right to exercise such Stock Options
               by will or the laws of descent and distribution until the
               earlier of one year after such death (or such longer period
               as may be determined by the Committee, in its discretion,
               prior to the expiration of such one-year period) or the
               Expiration Date, and (C) the employment of the Participant
               terminated by reason of Permanent Disability, the
               Participant may exercise his Outstanding Stock Options (all
               of which, pursuant to Section 1.2(a), will have become
               exercisable upon such termination of employment) until the
               earlier of one year after such date or the Expiration Date. 
               Upon the occurrence of an event described in clause (A) of
               this Section 1.2(c)(i), all rights with respect to Stock
               Options that are not vested as of such event will be
               relinquished.

                    (ii) Termination for Cause.  If the Participant's
                         ---------------------
               employment with the Company or any of its subsidiaries ends
               because of a Termination for Cause, all Outstanding Stock
               Options, whether or not then vested, shall terminate
               effective as of the date of such termination.
















<PAGE>






                                          4



                    Section 1.3  Exercise of Stock Options.
                                 -------------------------

                    (a)  Whole or Partial Exercise.  Subject to the
                         -------------------------
          restrictions of Section 1.2(b) hereof, the Participant (or such
          other person as may be authorized to exercise any Outstanding
          Stock Options pursuant to Section 1.2(b)(iv)) may exercise all
          vested Stock Options granted hereunder at one time or in
          installments of 100 Stock Options (or in the whole number of
                                                       -----
          unexpired Stock Options in which the Participant is vested, if
          such number is less than 100) by written notice to the
          Administrator, Long-Term Incentive Plans, Viacom International
          Inc., 1515 Broadway, New York, New York 10036.  Subject to the
          preceding sentence, the Participant (or such other person) may
          exercise A Options, B Options or C Options or any combination
          thereof.  Such notice shall (i) state the number of full Stock
          Options being exercised, (ii) be signed by the person or persons
          so exercising the Stock Options and, in the event the Stock
          Options are being exercised (pursuant to Section 1.2(c)(iv)
          hereof) by any person or persons other than the Participant
          accompanied by proof satisfactory to the Company's counsel of the
          right of such person or persons to exercise the Stock Options,
          and (iii) be accompanied by full payment as set forth in Section
          1.3(b) hereof.

                    (b)  Payment of Aggregate Option Price.  The written
                         ---------------------------------
          notice of exercise described above must be accompanied by full
          payment of the aggregate Exercise Price which shall be determined
          by multiplying the number of Stock Options being exercised by the
          relevant Exercise Price.  Such Exercise Price shall be paid in
          cash (e.g., personal bank check, certified check or official bank
          check), in shares of Class B Common Stock, or in a combination of
          cash and shares of Class B Common Stock;  shares of Class B
          Common Stock tendered in payment of all or a portion of such
          Exercise Price shall be considered to have a value equal to the
          Fair Market Value of such shares determined as of the day
          preceding the date of tender.  In addition, in accordance with
          Section 4.3 hereof, the Participant shall make an arrangement
          acceptable to the Company to pay to the Company an amount
          sufficient to satisfy the combined Federal, state and local
          withholding tax obligations which arise in connection with the
          exercise of such Stock Options.

                    (c)  Issuance of Share Certificates.  Upon satisfaction
                         ------------------------------
          of the conditions set forth in Section 1.3(b) hereof, the Company
          shall deliver (or cause to be delivered) a certificate or
          certificates for the shares of Class B Common Stock issued
          pursuant to the exercise of the Stock Options to the Participant.









<PAGE>






                                          5

                                      ARTICLE II


                         EFFECT OF CERTAIN CORPORATE CHANGES
                                AND CHANGES IN CONTROL

                    Section 2.1  Effect of Reorganization.  In the event
                                 ------------------------
          that (i) the Company is merged or consolidated with another
          corporation, (ii) one person becomes the beneficial owner of more
          than fifty percent (50%) of the issued and outstanding equity
          securities of the Company (for purposes of this Section 2.1, the
          terms "person" and "beneficial owner" shall have the meanings
          assigned to them in Section 13(d) of the Exchange Act), (iii) all
          or substantially all of the assets of the Company are acquired by
          another corporation, person or entity (each such event in (i),
          (ii) or (iii) or any other similar event or series of events
          which results in an event described in (i), (ii) or (iii), being
          hereinafter referred to as a "Reorganization Event") or (iv) the
                                        --------------------
          Board shall propose that the Company enter into a Reorganization
          Event, then the Compensation Committee shall take one of the
          following actions, the choice of which being in its sole
          discretion (or other action with the agreement of the
          Participant):  (i) cause the surviving entity or new owner, as
          the case may be, to agree to adopt the Plan and this Agreement
          and to continue in effect their respective terms as such terms
          were in effect as of the date of the Reorganization Event, except
          that equitable adjustments shall be made, if appropriate, to
          reflect the value of the Class B Common Stock subject to such
          Stock Options immediately prior to and following the occurrence
          of the Reorganization Event; (ii) cause the surviving entity or
          new owner, as the case may be, to grant new stock options (the
          "Substitute Options"), in substitution for the unexercised Stock
           ------------------
          Options as of the date of the Reorganization Event; provided,
                                                              --------
          however, that such Substitute Options shall have a value, as of
          -------
          the date of such Reorganization Event, equal to the value of such
          unexercised Stock Options as of such date; (iii) provide for the
          payment upon termination or cancellation of Outstanding Stock
          Options of an amount in cash or securities equal to the excess,
          if any, of the Fair Market Value of the Class B Common Stock
          subject to such Stock Options at the time of such termination or
          cancellation over the aggregate exercise price of such Stock
          Options; or (iv) advance the dates upon which all Outstanding
          Stock Options vest.

                    Notwithstanding the provisions of the preceding
          sentence, in the event that the effect of the provisions
          contained therein should become a material impediment, either
          from a financial point of view or otherwise, to the consummation
          of a proposed Reorganization  Event, the Compensation Committee
          may take such action as it deems equitable and appropriate to
          provide the Participant with a benefit equivalent to that which
          he would have been entitled had such event not occurred. 
          Further, for the purposes of the first sentence of this Section







<PAGE>






                                          6



          2.1, no event or series of events involving National Amusements,
          Inc., the Company or any of their respective subsidiaries or
          affiliates shall be deemed to be a Reorganization Event unless
          such event or series of events results in there being no class of
          equity securities of the Company which is publicly traded.  Any
          action taken by the Compensation Committee may be made
          conditional upon the consummation of the applicable
          Reorganization Event.  Further, in the event that a division or
          subsidiary of the Company is acquired by another corporation,
          person, or entity, the Company is reorganized, dissolved or
          liquidated, an event or series of events involving a corporate
          restructuring not described in the first sentence of this Section
          2.1 occurs, or the Board shall propose that the Company enter
          into any such transaction, event or series of events, then the
          Committee will take such action as it, in its sole discretion,
          deems equitable or appropriate to provide the Participant with a
          benefit equivalent to that which he would have been entitled to
          had such event not occurred.

                    Section 2.2  Acceleration of Vesting in the Event of
                                 ---------------------------------------
          Certain Tender Offers.  In addition to the provisions of Section
          ---------------------
          2.1, and notwithstanding anything in Section 2.1 to the contrary,
          if National Amusements, Inc. ("NAI") has reduced or agreed to
                                         ---
          reduce its ownership of shares and/or other securities of the
          Company to less than a majority of the combined voting power of
          all shares and other securities of the Company entitled to vote
          in the election of directors, then all of the Outstanding Stock
          Options shall vest and become exercisable on the fifth business
          day preceding the scheduled expiration of any tender offer for at
          least 50% of the outstanding shares of Class B Common Stock if
          such tender offer constitutes part of a bona fide transaction, or
                                                  ---------
          series of transactions, the consequence of which would be the
          acquisition, by a person or entity not affiliated with NAI, of
          shares and/or other securities representing in the aggregate a
          majority of the combined voting power of all shares and other
          securities of the Company entitled to vote in the election of
          directors.

                    Section 2.3  Dilution and Other Adjustments.  In the
                                 ------------------------------
          event of a stock dividend or split, issuance or repurchase of
          stock or securities convertible into or exchangeable for shares
          of stock, grants of options, warrants or rights (other than
          pursuant to the Plan) to purchase stock, recapitalization,
          combination, exchange or similar change affecting the Class B
          Common Stock, the Compensation Committee shall, in its sole
          discretion, make any or all of the following adjustments to
          provide the Participant with a benefit equivalent to that which
          he would have been entitled had such event not occurred:  (i)
          adjust the number of shares of Class B Common Stock subject to
          the Stock Options granted to the Participant, (ii) adjust the







<PAGE>






                                          7



          Exercise Price of the shares of Class B Common Stock subject to
          such Stock Options, and (iii) make any other adjustments, or take
          such action, if any, as the Compensation Committee, in its sole
          discretion, deems appropriate.  Such adjustments shall be
          conclusive and binding for all purposes.  In the event of a
          change in the Class B Common Stock which is limited to a change
          in the designation thereof to "Capital Stock" or other similar
          designation, or to a change in the par value thereof, or from par
          value to no par value, without increase or decrease in the number
          of issued shares, the shares resulting from any such change shall
          be deemed to be Class B Common Stock within the meaning of this
          Agreement and the Plan.


                                     ARTICLE III

                                     DEFINITIONS

                    In addition to terms heretofore defined in this
          Agreement and terms the definition of which is incorporated by
          reference to the Employment Agreement, as used herein the
          following terms shall have the following meanings:

                    (a)  "Fair Market Value" of a share of Class B Common
                          -----------------
          Stock on a given date shall be the closing price of a share of
          Class B Common Stock on the American Stock Exchange or such other
          national securities exchange as may be designated by the
          Compensation Committee or, in the event that the Class B Common
          Stock is not listed for trading on a national securities exchange
          but is quoted on an automated quotation system, the average
          closing bid price per share of the Class B Common Stock on such
          automated quotation system or, in the event that the Class B
          Common Stock is not quoted on any such system, the average of the
          closing bid prices per share of the Class B Common Stock as
          furnished by a professional marketmaker making a market in the
          Class B Common Stock designated by the Compensation Committee.

                    (b)  "Outstanding Stock Option" shall mean a Stock
                          ------------------------
          Option granted to the Participant which has not yet been
          exercised and which has not yet expired in accordance with its
          terms.

                    (c)  "Termination for Cause" shall mean a termination
                          ---------------------
          of the Executive's employment with the Company or any of its
          subsidiaries by reason of "Cause", as such term is defined in the
          Employment Agreement.

                    (d)  To "vest" a Stock Option held by the Participant
                             ----
          shall mean to render such Stock Option nonforfeitable, except as
          otherwise provided in this Agreement.







<PAGE>






                                          8




                                      ARTICLE IV

                                    MISCELLANEOUS

                    Section 4.1  No Rights of Continued Employment. 
                                 ---------------------------------
          Neither this Agreement, the Plan nor any action taken in
          accordance with such documents shall be construed as giving the
          Participant any right to be retained by the Company or any of its
          subsidiaries, it being understood and acknowledged that the terms
          of the Participant's employment with the Company are governed by
          the Employment Agreement.

                    Section 4.2  Restrictions on Transfer.  The rights of
                                 ------------------------
          the Participant with respect to the Stock Options shall not be
          transferable to the Participant otherwise than by will or the
          laws of descent and distribution.

                    Section 4.3  Tax Withholding.  As a condition to the
                                 ---------------
          exercise of the Stock Options, the Participant shall make a
          payment (or an arrangement acceptable to the Company for the
          withholding of such payment) sufficient to satisfy the combined
          Federal, state and local withholding tax obligations which arise
          in connection with the exercise of such Stock Options.

                    Section 4.4  Stockholder Rights.  The grant of Stock
                                 ------------------
          Options under this Agreement shall not entitle the Participant to
          any rights of a holder of shares of Class B  Common Stock, except
          upon the delivery of shares certificates to the Participant upon
          exercise of a Stock Option.

                    Section 4.5  No Restriction on Right of Company to
                                 -------------------------------------
          Effect Corporate Changes.  This Agreement shall not affect in any
          ------------------------
          way the right or power of the Company or its stockholders to make
          or authorize any or all adjustments, recapitalization,
          reorganization or other changes in the Company's capital
          structure or its business, or any merger or consolidation of the
          Company, or any issue of stock or of options, warrants or rights
          to purchase stock or of bonds, debentures, preferred or prior
          preference stocks whose rights are superior to or affect the
          Class B Common Stock or the rights thereof or which are
          convertible into or exchangeable for Class B Common Stock, or the
          dissolution or liquidation of the Company, or any sale or
          transfer of all or any part of its assets or business, or any
          other corporate act or proceeding, whether of a similar character
          or otherwise.

                    Section 4.6  Amendment.  Other than as provided in
                                 ---------
          Article II hereof, this Agreement may not be modified, amended or
          waived in any manner except by an instrument in writing signed by







<PAGE>






                                          9



          both parties hereto.  The waiver by either party of compliance
          with any provision of this Agreement by the other party shall not
          operate or be construed as a waiver of any other provision of
          this Agreement, or of any subsequent breach by such party of a
          provision of this Agreement.

                    Section 4.7  Notices.  Every notice or other
                                 -------
          communication relating to this Agreement shall be in writing, and
          shall be mailed to or delivered to the party for whom it is
          intended at such address as may from time to time be designated
          by such party in a notice mailed or delivered to the other party
          as herein provided.  If no such address has been specified by the
          Participant, such notices or communications shall be sent to the
          Participant's address as specified in the records of the Company.

                    Section 4.8  Headings.  The headings of sections and
                                 --------
          subsections herein are included solely for convenience of
          reference and shall not affect the meaning of any of the
          provisions of this Agreement.

                    Section 4.9  Receipt of Copy of Plan.  By executing
                                 -----------------------
          this Agreement, the Participant acknowledges receipt of a copy of
          the Plan.

                    Section 4.10  Governing Law.  This Agreement and all
                                  -------------
          rights hereunder shall be construed in accordance with and
          governed by the laws of the State of Delaware.


                                             VIACOM INC.



                                             By:
                                                ----------------------------
                                                Senior Vice President
                                                Human Resources and
                                                Administration



                                             
                                             -------------------------------
                                                       Participant


<PAGE>


                                                               ATTACHMENT B


                     Form of Amendment to Stock Option Agreement
                     -------------------------------------------


                    AMENDMENT NO. [1], dated as of __________, [1995],  to
          the Agreement, dated as of August 18, 1994 (the "Stock Option
                                                           ------------
          Agreement"),  by and between VIACOM INC., a Delaware corporation
          ---------
          (the "Company"), and FRANK J. BIONDI, JR. (the "Participant"),
                -------                                   -----------
          with respect to a grant of stock options under the Company's 1994
          Long-Term Management Incentive Plan (the "Plan") is hereby
                                                    ----
          amended as follows:


                    1.   Section 1(c) of the Stock Option Agreement is
          amended in its entirety to read as follows:

               "(c) Exercise in the Event of Termination of Employment,
                    ---------------------------------------------------
               Death or Permanent Disability.
               -----------------------------

                    (i)  Termination for Cause, Resignation without Good
                         -----------------------------------------------
               Reason.  If the Executive's employment is terminated by the
               ------
               Company for Cause or if the Executive resigns from his
               employment without Good Reason, his Outstanding Stock
               Options may be exercised to the extent exercisable as of the
               date of such termination or resignation until the earlier of
               (A) 15 days after the date of such termination or
               resignation and (B) the Expiration Date.  All Stock Options
               that have not become exercisable as of the date of such
               termination or resignation of employment will be forfeited
               and all rights with respect thereto will be relinquished by
               the Participant without any consideration being paid
               therefor.

                    (ii) Termination Without Cause, Resignation for Good
                         -----------------------------------------------
               Reason.  If the Executive's employment is terminated by the
               ------
               Company without Cause or if the Executive resigns from his
               employment for Good Reason, then the Outstanding Stock
               Options (all of which, pursuant to Section 1.2, shall be
               considered vested and exercisable as of the date of such
               termination or resignation of employment) shall remain
               exercisable until the later of (A) six months following the
               date of such termination or resignation of employment and
               (B) the second anniversary of the Date of Grant, provided,
                                                                --------
               however, that in no event shall any Outstanding Stock
               -------
               Options remain exercisable following the Expiration Date.

                    (iii)     Non-Renewal.  If the Executive's employment
                              -----------
               with the Company terminates at the end of the Initial Term,
               or at the end of any one-year extension thereof, as a result
               of the giving of notice by the Company or the Executive of
               its or his intention to terminate the Employment Agreement







<PAGE>






                                          2

               at the end of the then-effective Term, the Outstanding Stock
               Options (all of which will have become exercisable by the
               end of the Initial Term) shall remain exercisable until six
               months following the  date of the termination of the
               Executive's employment, provided, however, that in no event
                                       --------  -------
               shall any Outstanding Stock Options remain exercisable
               following the Expiration Date.

                    (iv) Death, Permanent Disability.  If the Executive's
                         ---------------------------
               employment with the Company terminates by reason of Death or
               Permanent Disability, then the Outstanding Stock Options
               (all of which, pursuant to Section 1.2, shall be considered
               vested and exercisable as of the date of such termination of
               the Executive's employment) shall remain exercisable until
               the second anniversary of the date of such termination of
               employment (or such longer period as may be determined by
               the Committee, in its discretion, prior to the expiration of
               such two-year period), provided, however, that in no event
                                      --------  -------
               shall any Outstanding Stock Options remain exercisable
               following the Expiration Date.  Following the Executive's
               death, Outstanding Stock Options may be exercised during the
               period provided for in this Section 1.2(c)(iv) by the person
               who acquires the right to exercise such Stock Options by
               will or the laws of descent and distribution;  following
               termination of the Executive's employment due to Permanent
               Disability, Outstanding Stock Options may be exercised
               during the period provided for in this Section 1.2(c)(iv) by
               the Executive or his conservator or guardian, as the case
               may be."

                    2.   General.  Except as amended hereby, the Stock
                         -------
          Option Agreement shall remain in full force and effect in
          accordance with its terms.


                    IN WITNESS WHEREOF, the parties hereto have executed
          this Amendment No. [1] effective as of the day and year first set
          forth above.


                                        VIACOM INC.


                                        By:____________________
                                        Title:____________________





                                        Frank J. Biondi, Jr.

<PAGE>




                                 Agreement Under the
                                     Viacom Inc.
                       1994 Long-Term Management Incentive Plan
                       ----------------------------------------



                    AGREEMENT, dated as of August 18, 1994, by and between
          VIACOM INC., a Delaware corporation (the "Company"), and FRANK J.
                                                    -------
          BIONDI, JR. (the "Participant"), with respect to a grant of stock
                            -----------
          options under the Company's 1994 Long-Term Management Incentive
          Plan (the "Plan").
                     ----

                    This Agreement, together with the agreements delivered
          under the Plan in connection with any subsequent grant of stock
          options under the Plan and a memorandum with respect to the Plan
          that will be distributed prior to the date on which the first
          increment of stock options under this grant vests, will
          constitute the prospectus covering the shares of the Company's
          Class B Common Stock, par value $0.01 per share (the "Class B
                                                                -------
          Common Stock"), subject to the Plan.  The Participant can receive
          ------------
          additional copies of his or her Plan agreements and the
          memorandum upon request to the Administrator, Long-Term Incentive
          Plans, Viacom International Inc., 1515 Broadway, New York, New
          York 10036.

                                     WITNESSETH:

                    WHEREAS, the Participant is entering into an Employment
          Agreement, dated as of August 1, 1994 (the "Employment
                                                      ----------
          Agreement"), with the Company pursuant to which the Participant
          ---------
          will continue to serve, on the terms and conditions set forth in
          the Employment Agreement, in his current capacities as President
          and Chief Executive Officer of the Company (all capitalized terms
          used in this Agreement without definition to have the meanings
          ascribed to such terms in the Employment Agreement);  and

                    WHEREAS, the Company desires to reward the Participant,
          in accordance with the terms hereof, for the Participant's
          contributions to the financial success of the Company, and to
          provide incentives to the Participant to continue to contribute
          to such success in the future, by awarding the Participant stock
          options to purchase shares of Class B Common Stock;

                    NOW, THEREFORE, in consideration of the covenants and
          agreements herein contained, the parties hereto hereby agree as
          follows:











<PAGE>






                                          2



                                      ARTICLE I

                                TERMS OF STOCK OPTIONS

                    Section 1.1  Grant of Stock Options.  Subject to the
                                 ----------------------
          terms and conditions contained herein and in the Plan, the terms
          of which are hereby incorporated by reference, the Company hereby
          awards to the Participant, effective August 18, 1994 (the "Date
                                                                     ----
          of Grant"), a grant of one million (1,000,000) stock options to
          --------
          purchase shares of Class B Common Stock at the exercise prices
          (the "Exercise Prices") indicated below:
                ---------------

               Number of Stock Options       Exercise Price
               -----------------------       --------------

                    600,000             $ 35.75    (the "A Options")
                                                         ---------
                    200,000             $ 40.4375  (the "B Options")
                                                         ---------
                    200,000             $ 52.125   (the "C Options")
                                                         ---------

          The A Options, the B Options and the C Options are referred to
          herein collectively as the "Stock Options".
                                      -------------

                    In accordance with the terms of the Employment
          Agreement, the Executive acknowledges that he shall have no
          contractual entitlement pursuant to the Employment Agreement to
          any further grants of stock options prior to the end of the
          Initial Term, it being understood that the Company may, in its
          sole discretion, grant additional stock options to the Executive
          during the Initial Term. The Stock Options granted hereunder are
          not intended to be, or qualify as, "Incentive Stock Options"
          ---
          within the meaning of Section 422A of the Code.

                    Section 1.2  Terms of Stock Options.
                                 ----------------------

                    (a)  Vesting.  The Stock Options shall be exercisable
                         -------
          only to the extent the Participant is vested therein.  The A
          Options, the B Options and the C Options shall have the same
          vesting schedule and, subject to accelerated vesting under the
          circumstances described in Section 2.2, shall vest in equal 20%
          increments on July 31, 1996, July 31, 1997, July 31 1998, July
          31, 1999 and July 31, 2000, provided, however, that if the
                                      --------  -------
          Executive's employment is terminated by the Company without
          Cause, if the Executive resigns from his employment for Good
          Reason, or if the Executive's employment with the Company
          terminates by reason of death or Permanent Disability, then in
          any such case all Outstanding Stock Options shall be considered
          vested and exercisable as of the date of such termination or
          resignation of employment.

                    (b)  Option Period.  Except as provided in Section
                         -------------
          1.2(c) hereof, the period during which the Stock Options may be







<PAGE>






                                          3



          exercised shall expire on the tenth anniversary of the Date of
          Grant (the "Expiration Date").
                      ---------------

                    (c)  Exercise in the Event of Termination of
                         ---------------------------------------
          Employment, Retirement, Death or Permanent Disability.
          -----------------------------------------------------

                    (i)  Termination other than for Cause, Retirement,
                         ---------------------------------------------
               Death or Permanent Disability.  In the event that (A) the
               -----------------------------
               Participant ceases to be an employee of the Company or any
               of its subsidiaries by reason of the voluntary termination
               by the Participant, the termination by the Company or any of
               its subsidiaries other than for Cause or the Participant's
               Retirement, his Outstanding Stock Options may be exercised
               to the extent then exercisable until the earlier of three
               months after the date of such termination or Retirement or
               the Expiration Date, (B) the Participant dies during a
               period during which his Stock Options could have been
               exercised by him, his Outstanding Stock Options (all of
               which, pursuant to Section 1.2(a), will have become
               exercisable as of the date of death) may be exercised by the
               person who acquired the right to exercise such Stock Options
               by will or the laws of descent and distribution until the
               earlier of one year after such death (or such longer period
               as may be determined by the Committee, in its discretion,
               prior to the expiration of such one-year period) or the
               Expiration Date, and (C) the employment of the Participant
               terminated by reason of Permanent Disability, the
               Participant may exercise his Outstanding Stock Options (all
               of which, pursuant to Section 1.2(a), will have become
               exercisable upon such termination of employment) until the
               earlier of one year after such date or the Expiration Date. 
               Upon the occurrence of an event described in clause (A) of
               this Section 1.2(c)(i), all rights with respect to Stock
               Options that are not vested as of such event will be
               relinquished.

                    (ii) Termination for Cause.  If the Participant's
                         ---------------------
               employment with the Company or any of its subsidiaries ends
               because of a Termination for Cause, all Outstanding Stock
               Options, whether or not then vested, shall terminate
               effective as of the date of such termination.
















<PAGE>






                                          4



                    Section 1.3  Exercise of Stock Options.
                                 -------------------------

                    (a)  Whole or Partial Exercise.  Subject to the
                         -------------------------
          restrictions of Section 1.2(b) hereof, the Participant (or such
          other person as may be authorized to exercise any Outstanding
          Stock Options pursuant to Section 1.2(b)(iv)) may exercise all
          vested Stock Options granted hereunder at one time or in
          installments of 100 Stock Options (or in the whole number of
                                                       -----
          unexpired Stock Options in which the Participant is vested, if
          such number is less than 100) by written notice to the
          Administrator, Long-Term Incentive Plans, Viacom International
          Inc., 1515 Broadway, New York, New York 10036.  Subject to the
          preceding sentence, the Participant (or such other person) may
          exercise A Options, B Options or C Options or any combination
          thereof.  Such notice shall (i) state the number of full Stock
          Options being exercised, (ii) be signed by the person or persons
          so exercising the Stock Options and, in the event the Stock
          Options are being exercised (pursuant to Section 1.2(c)(iv)
          hereof) by any person or persons other than the Participant
          accompanied by proof satisfactory to the Company's counsel of the
          right of such person or persons to exercise the Stock Options,
          and (iii) be accompanied by full payment as set forth in Section
          1.3(b) hereof.

                    (b)  Payment of Aggregate Option Price.  The written
                         ---------------------------------
          notice of exercise described above must be accompanied by full
          payment of the aggregate Exercise Price which shall be determined
          by multiplying the number of Stock Options being exercised by the
          relevant Exercise Price.  Such Exercise Price shall be paid in
          cash (e.g., personal bank check, certified check or official bank
          check), in shares of Class B Common Stock, or in a combination of
          cash and shares of Class B Common Stock;  shares of Class B
          Common Stock tendered in payment of all or a portion of such
          Exercise Price shall be considered to have a value equal to the
          Fair Market Value of such shares determined as of the day
          preceding the date of tender.  In addition, in accordance with
          Section 4.3 hereof, the Participant shall make an arrangement
          acceptable to the Company to pay to the Company an amount
          sufficient to satisfy the combined Federal, state and local
          withholding tax obligations which arise in connection with the
          exercise of such Stock Options.

                    (c)  Issuance of Share Certificates.  Upon satisfaction
                         ------------------------------
          of the conditions set forth in Section 1.3(b) hereof, the Company
          shall deliver (or cause to be delivered) a certificate or
          certificates for the shares of Class B Common Stock issued
          pursuant to the exercise of the Stock Options to the Participant.









<PAGE>






                                          5

                                      ARTICLE II


                         EFFECT OF CERTAIN CORPORATE CHANGES
                                AND CHANGES IN CONTROL

                    Section 2.1  Effect of Reorganization.  In the event
                                 ------------------------
          that (i) the Company is merged or consolidated with another
          corporation, (ii) one person becomes the beneficial owner of more
          than fifty percent (50%) of the issued and outstanding equity
          securities of the Company (for purposes of this Section 2.1, the
          terms "person" and "beneficial owner" shall have the meanings
          assigned to them in Section 13(d) of the Exchange Act), (iii) all
          or substantially all of the assets of the Company are acquired by
          another corporation, person or entity (each such event in (i),
          (ii) or (iii) or any other similar event or series of events
          which results in an event described in (i), (ii) or (iii), being
          hereinafter referred to as a "Reorganization Event") or (iv) the
                                        --------------------
          Board shall propose that the Company enter into a Reorganization
          Event, then the Compensation Committee shall take one of the
          following actions, the choice of which being in its sole
          discretion (or other action with the agreement of the
          Participant):  (i) cause the surviving entity or new owner, as
          the case may be, to agree to adopt the Plan and this Agreement
          and to continue in effect their respective terms as such terms
          were in effect as of the date of the Reorganization Event, except
          that equitable adjustments shall be made, if appropriate, to
          reflect the value of the Class B Common Stock subject to such
          Stock Options immediately prior to and following the occurrence
          of the Reorganization Event; (ii) cause the surviving entity or
          new owner, as the case may be, to grant new stock options (the
          "Substitute Options"), in substitution for the unexercised Stock
           ------------------
          Options as of the date of the Reorganization Event; provided,
                                                              --------
          however, that such Substitute Options shall have a value, as of
          -------
          the date of such Reorganization Event, equal to the value of such
          unexercised Stock Options as of such date; (iii) provide for the
          payment upon termination or cancellation of Outstanding Stock
          Options of an amount in cash or securities equal to the excess,
          if any, of the Fair Market Value of the Class B Common Stock
          subject to such Stock Options at the time of such termination or
          cancellation over the aggregate exercise price of such Stock
          Options; or (iv) advance the dates upon which all Outstanding
          Stock Options vest.

                    Notwithstanding the provisions of the preceding
          sentence, in the event that the effect of the provisions
          contained therein should become a material impediment, either
          from a financial point of view or otherwise, to the consummation
          of a proposed Reorganization  Event, the Compensation Committee
          may take such action as it deems equitable and appropriate to
          provide the Participant with a benefit equivalent to that which
          he would have been entitled had such event not occurred. 
          Further, for the purposes of the first sentence of this Section







<PAGE>






                                          6



          2.1, no event or series of events involving National Amusements,
          Inc., the Company or any of their respective subsidiaries or
          affiliates shall be deemed to be a Reorganization Event unless
          such event or series of events results in there being no class of
          equity securities of the Company which is publicly traded.  Any
          action taken by the Compensation Committee may be made
          conditional upon the consummation of the applicable
          Reorganization Event.  Further, in the event that a division or
          subsidiary of the Company is acquired by another corporation,
          person, or entity, the Company is reorganized, dissolved or
          liquidated, an event or series of events involving a corporate
          restructuring not described in the first sentence of this Section
          2.1 occurs, or the Board shall propose that the Company enter
          into any such transaction, event or series of events, then the
          Committee will take such action as it, in its sole discretion,
          deems equitable or appropriate to provide the Participant with a
          benefit equivalent to that which he would have been entitled to
          had such event not occurred.

                    Section 2.2  Acceleration of Vesting in the Event of
                                 ---------------------------------------
          Certain Tender Offers.  In addition to the provisions of Section
          ---------------------
          2.1, and notwithstanding anything in Section 2.1 to the contrary,
          if National Amusements, Inc. ("NAI") has reduced or agreed to
                                         ---
          reduce its ownership of shares and/or other securities of the
          Company to less than a majority of the combined voting power of
          all shares and other securities of the Company entitled to vote
          in the election of directors, then all of the Outstanding Stock
          Options shall vest and become exercisable on the fifth business
          day preceding the scheduled expiration of any tender offer for at
          least 50% of the outstanding shares of Class B Common Stock if
          such tender offer constitutes part of a bona fide transaction, or
                                                  ---------
          series of transactions, the consequence of which would be the
          acquisition, by a person or entity not affiliated with NAI, of
          shares and/or other securities representing in the aggregate a
          majority of the combined voting power of all shares and other
          securities of the Company entitled to vote in the election of
          directors.

                    Section 2.3  Dilution and Other Adjustments.  In the
                                 ------------------------------
          event of a stock dividend or split, issuance or repurchase of
          stock or securities convertible into or exchangeable for shares
          of stock, grants of options, warrants or rights (other than
          pursuant to the Plan) to purchase stock, recapitalization,
          combination, exchange or similar change affecting the Class B
          Common Stock, the Compensation Committee shall, in its sole
          discretion, make any or all of the following adjustments to
          provide the Participant with a benefit equivalent to that which
          he would have been entitled had such event not occurred:  (i)
          adjust the number of shares of Class B Common Stock subject to
          the Stock Options granted to the Participant, (ii) adjust the







<PAGE>






                                          7



          Exercise Price of the shares of Class B Common Stock subject to
          such Stock Options, and (iii) make any other adjustments, or take
          such action, if any, as the Compensation Committee, in its sole
          discretion, deems appropriate.  Such adjustments shall be
          conclusive and binding for all purposes.  In the event of a
          change in the Class B Common Stock which is limited to a change
          in the designation thereof to "Capital Stock" or other similar
          designation, or to a change in the par value thereof, or from par
          value to no par value, without increase or decrease in the number
          of issued shares, the shares resulting from any such change shall
          be deemed to be Class B Common Stock within the meaning of this
          Agreement and the Plan.


                                     ARTICLE III

                                     DEFINITIONS

                    In addition to terms heretofore defined in this
          Agreement and terms the definition of which is incorporated by
          reference to the Employment Agreement, as used herein the
          following terms shall have the following meanings:

                    (a)  "Fair Market Value" of a share of Class B Common
                          -----------------
          Stock on a given date shall be the closing price of a share of
          Class B Common Stock on the American Stock Exchange or such other
          national securities exchange as may be designated by the
          Compensation Committee or, in the event that the Class B Common
          Stock is not listed for trading on a national securities exchange
          but is quoted on an automated quotation system, the average
          closing bid price per share of the Class B Common Stock on such
          automated quotation system or, in the event that the Class B
          Common Stock is not quoted on any such system, the average of the
          closing bid prices per share of the Class B Common Stock as
          furnished by a professional marketmaker making a market in the
          Class B Common Stock designated by the Compensation Committee.

                    (b)  "Outstanding Stock Option" shall mean a Stock
                          ------------------------
          Option granted to the Participant which has not yet been
          exercised and which has not yet expired in accordance with its
          terms.

                    (c)  "Termination for Cause" shall mean a termination
                          ---------------------
          of the Executive's employment with the Company or any of its
          subsidiaries by reason of "Cause", as such term is defined in the
          Employment Agreement.

                    (d)  To "vest" a Stock Option held by the Participant
                             ----
          shall mean to render such Stock Option nonforfeitable, except as
          otherwise provided in this Agreement.







<PAGE>






                                          8




                                      ARTICLE IV

                                    MISCELLANEOUS

                    Section 4.1  No Rights of Continued Employment. 
                                 ---------------------------------
          Neither this Agreement, the Plan nor any action taken in
          accordance with such documents shall be construed as giving the
          Participant any right to be retained by the Company or any of its
          subsidiaries, it being understood and acknowledged that the terms
          of the Participant's employment with the Company are governed by
          the Employment Agreement.

                    Section 4.2  Restrictions on Transfer.  The rights of
                                 ------------------------
          the Participant with respect to the Stock Options shall not be
          transferable to the Participant otherwise than by will or the
          laws of descent and distribution.

                    Section 4.3  Tax Withholding.  As a condition to the
                                 ---------------
          exercise of the Stock Options, the Participant shall make a
          payment (or an arrangement acceptable to the Company for the
          withholding of such payment) sufficient to satisfy the combined
          Federal, state and local withholding tax obligations which arise
          in connection with the exercise of such Stock Options.

                    Section 4.4  Stockholder Rights.  The grant of Stock
                                 ------------------
          Options under this Agreement shall not entitle the Participant to
          any rights of a holder of shares of Class B  Common Stock, except
          upon the delivery of shares certificates to the Participant upon
          exercise of a Stock Option.

                    Section 4.5  No Restriction on Right of Company to
                                 -------------------------------------
          Effect Corporate Changes.  This Agreement shall not affect in any
          ------------------------
          way the right or power of the Company or its stockholders to make
          or authorize any or all adjustments, recapitalization,
          reorganization or other changes in the Company's capital
          structure or its business, or any merger or consolidation of the
          Company, or any issue of stock or of options, warrants or rights
          to purchase stock or of bonds, debentures, preferred or prior
          preference stocks whose rights are superior to or affect the
          Class B Common Stock or the rights thereof or which are
          convertible into or exchangeable for Class B Common Stock, or the
          dissolution or liquidation of the Company, or any sale or
          transfer of all or any part of its assets or business, or any
          other corporate act or proceeding, whether of a similar character
          or otherwise.

                    Section 4.6  Amendment.  Other than as provided in
                                 ---------
          Article II hereof, this Agreement may not be modified, amended or
          waived in any manner except by an instrument in writing signed by







<PAGE>






                                          9



          both parties hereto.  The waiver by either party of compliance
          with any provision of this Agreement by the other party shall not
          operate or be construed as a waiver of any other provision of
          this Agreement, or of any subsequent breach by such party of a
          provision of this Agreement.

                    Section 4.7  Notices.  Every notice or other
                                 -------
          communication relating to this Agreement shall be in writing, and
          shall be mailed to or delivered to the party for whom it is
          intended at such address as may from time to time be designated
          by such party in a notice mailed or delivered to the other party
          as herein provided.  If no such address has been specified by the
          Participant, such notices or communications shall be sent to the
          Participant's address as specified in the records of the Company.

                    Section 4.8  Headings.  The headings of sections and
                                 --------
          subsections herein are included solely for convenience of
          reference and shall not affect the meaning of any of the
          provisions of this Agreement.

                    Section 4.9  Receipt of Copy of Plan.  By executing
                                 -----------------------
          this Agreement, the Participant acknowledges receipt of a copy of
          the Plan.

                    Section 4.10  Governing Law.  This Agreement and all
                                  -------------
          rights hereunder shall be construed in accordance with and
          governed by the laws of the State of Delaware.


                                             VIACOM INC.



                                             By:       /s/ William Roskin   
                                                ----------------------------
                                                Senior Vice President
                                                Human Resources and
                                                Administration



                                             /s/ Frank J. Biondi, Jr.       
                                             -------------------------------
                                                       Participant


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