CNS INC /DE/
10-K, 1997-03-21
ELECTROMEDICAL & ELECTROTHERAPEUTIC APPARATUS
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-K

(MARK ONE)

[x]        ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
                     EXCHANGE ACT OF 1934 [NO FEE REQUIRED]

                   For the fiscal year ended December 31, 1996

                                       OR

[ ]        TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                SECURITIES EXCHANGE ACT OF 1934 [NO FEE REQUIRED]

             For the Transition period from _________ to __________

                         COMMISSION FILE NUMBER: 0-16612

                                    CNS, INC.
             (Exact name of registrant as specified in its charter)

           DELAWARE                                              41-1580270
(State or other jurisdiction                                  (I.R.S. Employer
of incorporation or organization)                            Identification No.)

                                 P.O. BOX 39802
                              MINNEAPOLIS, MN 55439
              (Address of principal executive offices and zip code)

Registrant's telephone number, including area code:  (612) 820-6696

Securities registered pursuant to section 12(b) of the act:  none

Securities registered pursuant to section 12(g) of the act:

                  Title of each class
                  Common stock, par value of $.01 per share

                  Preferred stock purchase rights

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. YES_X_ No___

Indicate by check mark if disclosure of delinquent filers pursuant to Rule 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [ ]

As of March 3, 1997, assuming as market value the price of $12.375 per share,
the closing sale price of the Company's Common Stock on the Nasdaq National
Market, the aggregate market value of shares held by non-affiliates was
$212,554,819.

As of March 3, 1997, the Company had outstanding 19,256,243 shares of Common
Stock of $.01 par value per share.

Documents Incorporated by Reference: The Company's (i) Annual Report to
Stockholders for the year ended December 31, 1996 and (ii) Proxy Statement for
its Annual Meeting of Stockholders to be held in April 1997, a definitive copy
of which will be filed with the Commission within 120 days of December 31, 1996,
are incorporated by reference into Parts II and III of this Form 10-K.

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                                TABLE OF CONTENTS


                                                                                                 Page
PART I                                                                                           ----
<S>              <C>                                                                              <C>
Item 1.           Business...................................................................      3
Item 2.           Properties.................................................................     14
Item 3.           Legal Proceedings..........................................................     14
Item 4.           Submission of Matters to a Vote of Security Holders........................     15

PART II

Item 5.           Market for Registrant's Common Equity and Related Stockholder Matters......     16
Item 6.           Selected Financial Data....................................................     16
Item 7.           Management's Discussion and Analysis of Financial Condition
                     and Results of Operations...............................................     16
Item 8.           Financial Statements and Supplementary Data................................     16
Item 9.           Changes in and Disagreements with Accountants on Accounting and
                     Financial Disclosure....................................................     16

PART III

Item 10.          Directors and Executive Officers of the Registrant.........................     17
Item 11.          Executive Compensation.....................................................     17
Item 12.          Security Ownership of Certain Beneficial Owners and Management.............     17
Item 13.          Certain Relationships and Related Transactions.............................     17

PART IV

Item 14.          Exhibits, Financial Statement Schedules and
                     Reports on Form 8-K.....................................................     17

SIGNATURES        ...........................................................................     18

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Forward-Looking Statements

         This Annual Report contains forward-looking statements under the
Private Securities Litigation Reform Act of 1995 that are subject to certain
risks and uncertainties that could cause actual results to differ materially
from those presently anticipated or projected. Such forward-looking statements
can be identified by the use of terminology such as "may," "will," "expect,"
"plan," "intend," "anticipate," "estimate," or "continue" or comparable
terminology. Factors that could cause actual results to differ from the results
discussed in the forward-looking statements include, but are not limited to the
following factors: (i) the Company's revenue and profitability is currently
reliant on sales of a single product; (ii) the Company's success will depend, to
a large extent, on the enforceability and comprehensiveness of the patents on
the Breathe Right(R) nasal strip technology, and the Company has been sued for
patent infringement (see Item 3, Legal Proceedings); (iii) the markets in which
the Company competes are highly competitive; and (iv) the risk factors included
in the Company's Prospectus dated March 29, 1996, included in its Registration
Statement on Form S-3 (File No. 333-01589) filed with the Securities and
Exchange Commission.

                                     PART I

ITEM 1.  BUSINESS

GENERAL

         CNS, Inc. (the "Company") designs, manufactures and markets consumer
products, including the Breathe Right nasal strip which improves breathing by
reducing nasal airflow resistance. It can be effective in eliminating or
reducing snoring, for the temporary relief of nasal congestion, and for the
temporary relief of breathing difficulties due to a deviated nasal septum. The
Company also has entered into several agreements to market or license certain
new medical consumer products that are in various stages of marketing,
evaluation and testing.

BREATHE RIGHT NASAL STRIPS

         The Breathe Right nasal strip is a nonprescription single-use
disposable device that improves breathing by reducing nasal airflow resistance.
The Company has received 510(k) clearances from the FDA to market the Breathe
Right nasal strip for improvement of nasal breathing (October 1993), reduction
or elimination of snoring (November 1995), temporary relief of nasal congestion
(February 1996) and temporary relief of breathing difficulties due to deviated
nasal septum (May 1996).

         The Breathe Right nasal strip includes two embedded plastic strips.
When folded down onto the sides of the nose, the Breathe Right nasal strip lifts
the side walls of the nose outward to open the nasal passages. The product
improves nasal breathing upon application and does not include any medication,
thereby avoiding any medicinal side effects. The Breathe Right nasal strip is
offered in three sizes (junior/small, small/medium and medium/large) to
accommodate the range of nose sizes from a child's nose to an adult's nose. The
Breathe Right nasal strip is packaged for the over-the-counter ("OTC") market in
quantities of 10 or 30 strips per box and for sporting goods retailers in
quantities of eight strips per box. The Company believes that the Breathe Right
nasal strip is priced comparably to medicinal decongestants on a daily or
nightly dosage basis at suggested retail prices of $4.99 for a box of ten,
$11.99 for a box of 30 and $4.99 for an eight count sports pack.

MARKETS

         The Breathe Right nasal strip is sold in the consumer OTC market, the
professional medical market and the athletic market. Because a substantial
number of people may be included in more than one market, the number of
potential customers for the Breathe Right nasal strip does not equal the
aggregate population of these markets.

         CONSUMER OTC MARKET. Air impedence in the nose accounts for half of the
total airway resistance involved in the respiratory system (i.e., half of the
energy required for breathing). If the effort to breathe through the nose during
sleep is excessive, the person will resort to mouth breathing, promoting
snoring, dry mouth, sore throat and mini-awakenings which disrupt sleep. In
addition, nasal breathing difficulties during sleep are often caused by nasal
congestion found in people with allergies, sinusitis and the common cold and by
nasal obstruction due to a deviated nasal septum. The Company believes that
people with deviated septa or other structural problems or chronic conditions
such as snoring may be more predisposed to use the Breathe Right nasal strip on
a regular or daily basis while seasonal sufferers are likely to use the Breathe
Right nasal strip as needed. People with these medical conditions are currently
the primary users of the product and are the primary targets of the Company's
advertising.

         SNORING. Market research commissioned by the Company indicates that, in
         the U.S., approximately 78% of all households have at least one snorer,
         approximately 37 million people snore regularly (every night) and 50
         million people snore occasionally. In a clinical study conducted at the
         Sleep Disorders Center in Cincinnati, Ohio, Breathe Right nasal strips
         were effective in reducing snoring loudness or eliminating snoring in
         75% of the participants in the study. Additional clinical studies show
         that Breathe Right nasal strips may improve the quality of sleep. The
         Company believes that the Breathe Right nasal strip is the only
         non-prescription product in wide retail distribution that the FDA has
         cleared to market for the reduction or elimination of snoring.

         NASAL CONGESTION/OBSTRUCTION. The Company believes the Breathe Right
         nasal strip can in many cases benefit those people who suffer from
         nasal congestion, stuffy nose and nasal obstruction resulting from the
         following conditions: (i) the common cold; (ii) allergies and sinus
         disease -- approximately 35 million people in the U.S.; and (iii)
         deviated nasal septum and other nasal structural deficiencies --
         approximately 12 million people in the U.S. Clinical studies at the
         Oklahoma Allergy Clinic in Oklahoma City, Oklahoma and at Park Nicollet
         Clinic in Minneapolis, Minnesota have shown that the product relieves
         some of the symptoms associated with nasal congestion caused by
         allergies, and a clinical study at Mount Sinai Hospital, Toronto,
         Ontario has shown that the product relieves some of the symptoms of
         nasal obstruction due to septal deviation. For nasal congestion
         applications, the Company believes that the Breathe Right nasal strip
         is often used as either an alternative or adjunct to decongestant drugs
         (including nasal sprays and oral decongestants).

         PROFESSIONAL MEDICAL MARKET. In October 1996, the Company entered into
a Distributorship Agreement with Healthdyne Technologies, Inc. ("Healthdyne")
pursuant to which Healthdyne will market the Breathe Right nasal strip to the
professional medical market. The Company believes that patients receiving
various treatments for sleep apnea and chronic lung disease may become regular
users of the product if it is recommended to them by their physicians. The
Company believes that there are over one million sleep apnea and chronic lung
disease patients receiving treatments and an additional 15 million chronic lung
disease sufferers that may benefit from use of the Breathe Right nasal strip.
The Company also believes that awareness of the product by physicians will
increase their recommendations of the product for other applications.

         ATHLETIC MARKET. The Company believes that the product may make nasal
breathing more comfortable and may improve endurance during athletic activity,
particularly when a mouth guard is used. Clinical studies are being conducted to
establish the benefit of use during athletic activity. The Breathe Right nasal
strip has been used by professional and collegiate athletes in sports such as
football and hockey, by race car drivers and horse racing jockeys and by
recreational athletes, including runners and bikers. The Company uses athletes
to endorse the Breathe Right nasal strip to increase the visibility of the
product, which thereby leads to awareness of the product for not only its
athletic applications, but also for snoring, nasal congestion and other
applications.

BUSINESS STRATEGY

         The Company's strategy for increasing sales of its Breathe Right nasal
strip and expanding its product line consists of:

         INCREASING NEW CONSUMER PRODUCT TRIAL. The Company uses a combination
of advertising, promotions and celebrity endorsements to increase consumer
awareness of the Breathe Right nasal strip and its benefits and to encourage
initial consumer trial of the product. The Company's advertising campaign
utilizes widely distributed magazines, nationally syndicated radio programs and
network and cable television to try to establish the Breathe Right nasal strip
as a leading OTC branded product for the relief of snoring and nasal congestion.
A research study commissioned by the Company indicates that, of the persons
surveyed in January 1996 and January 1997, total consumer awareness of an
unidentified device used over the nose to improve nasal breathing and reduce
snoring increased from 53% to 74% and household trial of the Breathe Right nasal
strip increased from 5% to 9%.

         INCREASING REPEAT USAGE. According to research data collected by an
independent, nationally recognized consumer market research firm, approximately
32% in the U.S. of those who have purchased Breathe Right nasal strips have
purchased additional product. To encourage repeat usage, in 1995 the Company
introduced a 30 count box, which carries a suggested retail price 20% less per
strip than the 10 count box. Although the 30 count box is in fewer stores than
the 10 count box, the 30 count box accounted for approximately 48% of the
Company's domestic sales in 1996. The Company intends to try to increase the
retail distribution of the 30 count box.

         EXPANDING PRESENCE IN INTERNATIONAL MARKETS. In August 1995, the
Company signed an exclusive international distribution agreement with 3M to
market the Breathe Right nasal strip outside the U.S. and Canada. 3M introduced
the product in over 30 countries in 1996 and expects the product to be available
at retail in additional international markets by the end of 1997.

         EXPANDING PRESENCE IN THE PROFESSIONAL MEDICAL MARKET. In October 1996,
the Company entered into a Distributorship Agreement with Healthdyne pursuant to
which Healthdyne will market the Breathe Right nasal strip to the professional
medical market. The Company seeks to increase its presence in the professional
medical market, which includes patients receiving various treatments for sleep
apnea and chronic lung disease. The Company believes that educating the
professional medical market will lead to both recommendations for use of the
product in that market and for other applications, such as for snoring and nasal
congestion.

         MARKETING NEW PRODUCTS THAT LEVERAGE DISTRIBUTION CHANNELS. The Company
has established a strong brand identity for the Breathe Right name and strong
distribution channels. The Company plans to leverage its marketing and
distribution strengths by acquiring or licensing the rights to those products
that it believes have merit and attempt to bring them to market. In 1996, the
Company began marketing the TheraPatch(TM), which is an external analgesic
manufactured by LecTec Corporation. There can be no assurance that the Company
will ever market any of the Company's other new products.

MARKETING STRATEGY

         The Company began broad consumer marketing of the Breathe Right nasal
strip in September 1994. According to data collected by Information Resources,
Inc. ("IRI"), the Breathe Right nasal strip became a leading sales volume
producer during 1995 in the cough, cold and allergy section of drug, grocery and
mass merchant stores nationwide. In September 1995, the Company received two REX
(retail excellence) awards from Drug Stores News magazine. The first award named
the Breathe Right nasal strip as the best new product in the cough, cold and
allergy section in U.S. drug stores. The second award named the product the
"market maker of the year," the single most important product which
disproportionately increased traffic and profits in U.S. drug stores.

         The Company's marketing efforts are primarily directed to the OTC
market. The Company's advertising focuses on the snoring and nasal congestion
applications for the product. The Company primarily uses a mix of consumer and
trade promotions and magazine, radio and television advertising to market the
Breathe Right nasal strip. Marketing communications are generally designed to
promote trial of the Breathe Right nasal strip by increasing consumer awareness
of the product's benefits.

         The Company's paid advertising programs have been enhanced by media
coverage of use of Breathe Right nasal strips by professional athletes. In
addition, a number of radio and television personalties have provided
unsolicited endorsements of the product on national radio and television
programs. The Company has also entered into endorsement agreements pursuant to
which athletes will provide the Company with endorsement services. The Company
believes that use by professional athletes increases the visibility of the
product, which thereby leads to greater awareness of the product for not only
its athletic applications but also for snoring, nasal congestion and other
applications, and also makes it more acceptable for consumers to wear the highly
visible product.

         The Company also uses product promotion programs, such as coupons, and
public relations activities to encourage product trial and repeat purchases.
Typically, coupons for the Breathe Right nasal strip appear three to four times
each year in free standing inserts (FSIs) that are included in Sunday newspapers
and are often tied to a holiday or special event theme such as Super Bowl,
Fathers Day, or the Christmas holidays (stocking stuffer). The Company has
developed a joint promotion with Johnson & Johnson for April 1997 in which
samples of Tylenol PM will be included in Breathe Right nasal strip packages and
samples of Breathe Right nasal strips will be included in Tylenol PM packages.
The Company intends to seek additional joint promotion opportunities in the
future. To increase consumer product awareness, the Company also uses public
relations programs associated with "special events," such as sponsoring
marathons, providing product to certain professional athletic teams and
sponsoring radio station contests in conjunction with certain holidays.

         Because the Breathe Right nasal strip is sold as an OTC product, sales
of the product will depend in part upon the degree to which the consumer is
aware of the product and is satisfied with its use, which also influences repeat
usage and word of mouth referrals. Research data collected by a nationally
recognized consumer market research firm indicates that approximately 32% of
those in the U.S. who have purchased Breathe Right nasal strips have purchased
additional product.

         The Company has conducted periodic consumer awareness surveys in which
1,000 consumers over the age of 18 were surveyed by telephone. The table set
forth below shows the percent of the respondents who had (i) total product
awareness, where respondents identified or, if asked, were aware of, a nasal
strip as a product designed to help people breathe more easily or provide relief
from snoring, (ii) unaided brand name awareness, where the respondents were
asked to identify a product worn across the nose to help people breathe and
reduce snoring and the respondents identified the Breathe Right brand name, and
(iii) purchased product, those who have purchased Breathe Right nasal strips.

<TABLE>
<CAPTION>

                                          Mar.       Sept.      Jan.       April      July       Oct.       Jan.
                                          1995       1995       1996       1996       1996       1996       1997
                                          ----       ----       ----       ----       ----       ----       ----

<S>                                       <C>        <C>        <C>        <C>        <C>        <C>        <C>
Total Product Awareness.................   32%        41%        53%        74%        72%        70%        74%
Unaided Brand Name Awareness............    2%         3%         7%        12%        12%        12%        14%
Purchased Product.......................    1%         2%         5%         8%         8%         8%         9%

</TABLE>

DOMESTIC DISTRIBUTION

         OTC MARKET. The Breathe Right nasal strip is sold as an OTC product in
drug stores, grocery stores, mass merchant chain stores, warehouse clubs,
military base stores and convenience stores in the U.S. The Company sells
product to retailers through a network of independent sales representatives
referred to in the industry as non-food general merchandise brokers. The Company
uses broker groups who call on the chain drug, grocery, mass merchant and
warehouse club accounts and the wholesalers who serve primarily the independent
drug stores and many of the grocery stores in the U.S.

         Although the Company's advertising focuses on both the snoring and
nasal congestion applications, the Breathe Right nasal strip is typically
positioned in the cough, cold and allergy section of the store because Breathe
Right nasal strips provide benefits similar to those obtained with decongestant
products and there is typically no section in stores for snoring relief
products. Many store managers have also placed the product in secondary
locations, such as on the pharmacy counter or in special sections located at the
end of an aisle reserved for better selling products.

         The Company's OTC customers for the Breathe Right nasal strip include
national chains of drug stores, grocery stores and mass merchants such as
Walgreens, RiteAid, REVCO, Kroger, Safeway, Wal-Mart and Kmart and warehouse
clubs such as Sam's Club, as well as regional and independent stores in the same
store categories. In 1996, one retailer accounted for approximately 14% of
Breathe Right nasal strip sales. Although this retailer accounted for less than
4% of the retail stores that carried the product, the loss of this customer or
any other large retailer would require the Company to replace the lost sales
through other retail outlets and could temporarily disrupt distribution of the
Breathe Right nasal strip.

         PROFESSIONAL MEDICAL MARKET. The Company believes that establishing a
strong presence in the professional medical market will not only increase sales
to this market, but will also result in physicians recommending the product for
other applications. The Company has entered into an agreement with Healthdyne, a
national manufacturer and distributor of pulmonary products, pursuant to which
Healthdyne will distribute the product to hospitals, clinics and other providers
of in-home medical equipment and health care services.

         ATHLETIC MARKET. Largely as a result of the exposure that the Breathe
Right nasal strips received when NFL football players began wearing them, many
sporting goods retailers expressed an interest in carrying the product. A
special package has been developed for this market. The Breathe Right nasal
strips sports package is distributed to mass merchant sports departments and
sporting goods stores. In addition, many drug stores carry the sports package in
their sports medicine section.

INTERNATIONAL DISTRIBUTION

         The Company executed an international distributor agreement with 3M in
August 1995 pursuant to which 3M has the exclusive right to distribute the
Breathe Right nasal strip outside of the U.S. and Canada. 3M has operations in
over 60 foreign countries. The product is marketed internationally under the
co-brand of "3M Breathe Right nasal strips" in order to benefit from both 3M's
brand name and the publicity that the Breathe Right brand name has received.
Under the terms of the agreement, 3M buys product from the Company either in
finished form in 3M boxes or in bulk quantities to be packaged by 3M's
international subsidiaries. All sales to 3M are denominated in U.S. dollars. 3M
is responsible for obtaining all necessary regulatory approvals outside of the
U.S. and for all marketing and selling expenses. The agreement contains certain
minimum performance objectives and breakup provisions. The product was on retail
shelves in over 30 countries by the end of 1996.

         In 1995, the Company arranged with LOCIN Industries, a Canadian dental
floss company, to establish distribution in the Canadian market. LOCIN
distributes the product to drug stores in Canada. During 1996, LOCIN purchased
product in bulk and packaged it at its facility and assumed responsibility for
cooperative advertising programs.

THERAPATCH(TM) EXTERNAL ANALGESIC PATCH

         The Company began national distribution of the TheraPatch at the end of
1996. The Company has the right to market the TheraPatch pursuant to a Marketing
and Distribution Agreement with Natus Corporation and LecTec Corporation, the
manufacturers of the TheraPatch.

         The TheraPatch is a 2" by 3" external analgesic patch designed for
temporary relief of pain from arthritis, simple backaches and muscular aches and
strains. The patch is coated with a proprietary hydrogel formulation which, when
placed on the skin, creates a cutaneous sensation that interferes with the
sensation of pain. The Company believes that the TheraPatch design allows it to
provide longer lasting relief (four to six hours) than similar patches or
external analgesic creams (60 to 90 minutes) currently on the market. The
Company, however, will not be able to make any claims as to duration without FDA
approval.

         The FDA has issued a deferment letter to the product's manufacturer
which allows the product to be marketed and defers the product's regulatory
status until the FDA publishes a Final Monograph on External Analgesics. After
the Final Monograph is published, if the product does not comply with the FDA's
requirements listed in the Final Monograph, the product's manufacturer will have
one year to bring it into compliance.

POTENTIAL LINE EXTENSIONS AND NEW PRODUCTS

         BREATHE RIGHT NASAL STRIP ENHANCEMENTS AND LINE EXTENSIONS. The Company
is currently evaluating a number of enhancements to the existing Breathe Right
nasal strip product line. These enhancements include a modification that would
increase the dilating force of the strip without diminishing the strip's ability
to stay in place, an enhancement that would reduce the potential for irritation
over the top of the nose and production of nasal strips that are different in
appearance from the current product.

         NEW PRODUCTS. As a result of the Company's established distribution
channels and highly visible success with the Breathe Right nasal strip, the
Company has frequently been approached by individuals and smaller companies to
explore the possibility of partnering with the Company to manufacture and market
new product ideas. The Company routinely evaluates the merit of these products,
and from time to time may acquire or license the rights to products which it
believes could successfully be sold through the Company's established
distribution channels. The Company has entered into contractual arrangements for
several products which are in various stages of evaluation and testing prior to
potential market launch. The Company plans to incur costs of approximately $1.0
million relating to evaluation and test marketing of these products in 1997.
Most, if not all, of these products are regulated to varying degrees by the FDA
and some will require extensive clinical studies and regulatory approvals prior
to marketing. There can be no assurance that any required regulatory approvals
will be obtained or that the Company will market any of these products.

         The Company has an exclusive, worldwide license agreement covering the
Pollen-Guard(TM) Gel, which is an ionized gel product that is applied around the
nostrils, dries clear, colorless and odorless and creates a local electrostatic
field. The Company believes that this product reduces the inhalation of airborne
contaminants such as pollen, mold spores and dust, which will thereby reduce
allergic symptoms.

         The Company plans to perform clinical tests on two products that
utilize a chemical compound that is used as a common food additive. The Company
believes that the compound, when inhaled, may be effective as an adjunct to
assist in stopping smoking or as a smoking substitute product, and may also be
useful in suppressing appetite, resulting in weight loss, but the Company has
not completed any clinical studies on these products to date.

         The Company is also testing a laryngoscope dental warning system. A
laryngoscope is a medical device used in the process of intubation, which
involves insertion of a breathing tube into a patient's trachea by passing it
through the mouth and throat. During the process of intubation, the
laryngoscope's blade has a tendency to be pressed against the patient's top
teeth, at times causing damage to those teeth or to adjacent bridge work. The
laryngoscope dental warning system uses a disposable warning circuit embedded
into a thin plastic strip placed on the bottom of the laryngoscope's blade to
warn the user when the blade makes contact with the teeth, allowing the
physician to avoid damaging the patient's teeth.

MANUFACTURING AND OPERATIONS

         The Company currently sub-contracts with multiple manufacturers, known
as converters, to produce the Breathe Right nasal strip and does no in-house
product production itself. The converters are capable of providing full turnkey
service and shipping product to the Company that is completely packaged ready to
be sold to retailers or providing semi-finished goods to the Company that
require final packaging. To complete these products, the Company has the ability
to wrap individual strips in the paper sleeve in-house and subcontracts the
final packaging out to qualified packaging subcontractors.

         Each of these converters builds the product to the Company's
specifications using materials specified by the Company and, for the major
materials, places orders against a supply agreement negotiated by the Company
with the material manufacturer. The converters have all entered into
confidentiality agreements with the Company to protect the Company's
intellectual property rights. Company quality control and operations personnel
periodically visit the converters to observe processes and procedures. Finished
goods are inspected at the Company to insure that they meet quality
requirements. The Company inspects its converters on a regular basis and is not
aware of any material violation of FDA Good Manufacturing Practice Standards.
The Company works closely with its material vendors and converters to reduce
scrap and waste, improve efficiency, and improve yields to reduce the
manufacturing costs of the product.

         To ensure consistent quality and favorable pricing, the Company has
entered into a multi-year material supply agreement with 3M for the major
components of the Breathe Right nasal strip. Although similar materials are
currently available from other suppliers, the Company believes that 3M's
materials are of superior quality. Although the Company believes that this
relationship will not be disrupted or terminated, the inability to obtain
sufficient quantities of these components or the need to develop alternative
sources in a timely and cost effective manner, if and as required in the future,
could adversely affect the Company's operations until new sources of these
components become available, if at all. In addition, while the Company does not
expect 3M to do so, 3M has the right to discontinue its production or sale of
these products at any time with 90 days notice to the Company.

COMPETITION

         The Company believes that the market for decongestant products is
highly competitive while there is currently little or no competition in the
market for products for the reduction or elimination of snoring. In the U.S.,
the Company's competition in the OTC market for (i) decongestant products and
other cold, allergy and sinus relief products consist primarily of
pharmaceutical products and (ii) snoring remedies consist primarily of internal
nasal dilators. The Company believes that the patents on the Breather Right
nasal strip will limit the ability of others to introduce competitive external
nasal dilator products in the United States. However, external nasal dilator
products compete in the OTC markets for decongestant and sinus relief products
and snoring remedies in international markets where the Company does not have
patent protection on the Breathe Right nasal strip. See "Patents, Trademarks and
Proprietary Rights" below. Many of the manufacturers of the pharmaceutical
products that compete with the Breathe Right nasal strip have significantly
greater financial and operating resources than the Company. In addition,
competitors may develop products which are able to circumvent the Company's
patents.

GOVERNMENT REGULATION

         As a manufacturer and marketer of medical devices, the Company is
subject to regulation by, among other governmental entities, the FDA and the
corresponding agencies of the states and foreign countries in which the Company
sells its products. The Company must comply with a variety of regulations,
including the FDA's Good Manufacturing Practice regulations, and is subject to
periodic inspections by the FDA and applicable state and foreign agencies. If
the FDA believes that its regulations have not been fulfilled, it may implement
extensive enforcement powers, including the ability to ban products from the
market, prohibit the operation of manufacturing facilities and effect recalls of
products from customer locations. The Company believes that it is currently in
compliance with applicable FDA regulations.

         FDA regulations classify medical devices into three classes that
determine the degree of regulatory control to which the manufacturer of the
device is subject. In general, Class I devices involve compliance with labeling
and record keeping requirements and are subject to other general controls. Class
II devices are subject to performance standards in addition to general controls.
Class III devices are those devices, usually invasive, for which pre-market
approval (as distinct from pre-market notification) is required before
commercial marketing to assure the products' safety and effectiveness. The
Breathe Right nasal strip has not yet been classified.

         Before a new medical device can be introduced into the market, the
manufacturer generally must obtain FDA clearance through either a 510(k)
pre-market notification or a pre-market approval application ("PMA"). A 510(k)
clearance will be granted if the submitted data establish that the proposed
device is "substantially equivalent" to a legally marketed Class I or II medical
device, or to a Class III medical device for which the FDA has not called for
PMAs. The PMA process can be expensive, uncertain and lengthy, frequently
requiring from one to several years from the date the PMA is accepted. In
addition to requiring clearance for new products, FDA rules may require a filing
and waiting period prior to marketing modifications of existing products. The
Company has received 510(k) approvals to market the Breathe Right nasal strip as
a device that can (i) reduce or eliminate snoring, (ii) temporarily relieve the
symptoms of nasal congestion and stuffy nose, (iii) improve nasal breathing by
reducing nasal airflow resistance and (iv) temporarily relieve breathing
difficulties due to deviated nasal septum.

         In addition to the Company's medical device products, the Company has
entered into an agreement to manufacture and market a smoking substitute and
appetite suppressant product that the FDA may classify as a "New Drug." The FDA
must approve safety and effectiveness for each labeled use before a New Drug can
be sold. As part of the requirements for obtaining approval of a New Drug, the
Company will be required to conduct extensive preclinical studies to determine
the safety and efficacy of the drug. Upon completion of these studies, the
Company will submit an Investigational New Drug application ("IND") to the FDA,
which permits the Company to begin clinical trials.

         These clinical trials of the products must be conducted and the results
submitted to the FDA as part of a New Drug Application ("NDA"). The FDA must
approve the NDA before pharmaceutical products may be sold in the U.S. The grant
of regulatory approvals often takes a number of years and may involve the
expenditure of substantial resources. There is no assurance that NDAs will be
approved for the Company's products if any are required. Even after initial FDA
approval has been granted, further studies may be conducted to provide
additional data on safety or efficacy or to obtain approval for marketing the
drug as a treatment for disease indications in addition to those originally
approved. In addition, the FDA can revoke its approval even after it has
initially been given.

         Sales of the Company's products outside the U.S. are subject to
regulatory requirements governing human clinical trials and marketing approval
for drugs, and such requirements vary widely from country to country. Under its
agreement with the Company, 3M is responsible for obtaining all necessary
regulatory approvals outside the U.S. The Company believes it has provided 3M
with the necessary documentation to enable 3M to obtain the "CE" mark, an
international symbol of quality and compliance with applicable European medical
device directives, and 3M is affixing the CE mark on the Company's products in
Europe.

         No assurance can be given that the FDA or state or foreign regulatory
agencies will give on a timely basis, if at all, the requisite approvals or
clearances for additional applications for the Breathe Right nasal strip or for
any of the Company's products which are under development. Moreover, after
clearance is given, the Company is required to advise the FDA and these other
regulatory agencies of modifications to its products. These agencies have the
power to withdraw the clearance or require the Company to change the device or
its manufacturing process or labeling, to supply additional proof of its safety
and effectiveness or to recall, repair, replace or refund the cost of the
medical device if it is shown to be hazardous or defective. The process of
obtaining clearance to market products is costly and time-consuming and can
delay the marketing and sale of the Company's products. Furthermore, federal,
state and foreign regulations regarding the manufacture and sale of medical
devices are subject to future change. The Company cannot predict what impact, if
any, such changes might have on its business.

         The Company is also subject to substantial federal, state and local
regulation regarding occupational health and safety, environmental protection,
hazardous substance control and waste management and disposal, among others.

PATENTS, TRADEMARKS AND PROPRIETARY RIGHTS

         The Company entered into a license agreement in 1992 (the "License
Agreement") pursuant to which the Company acquired from the licensor (the
"Licensor") the exclusive rights to manufacture and sell the Breathe Right nasal
strip. Pursuant to the License Agreement, the Company has the exclusive right to
manufacture, sell and otherwise practice any invention, including the Breathe
Right nasal strip, claimed in the Licensor's patent applications related thereto
and all patents issued in any country which correspond to those applications.
The Company must pay royalties to the Licensor based on sales of the Breathe
Right nasal strip including certain minimum royalty amounts to maintain its
exclusivity. The Company is also responsible for all costs and expenses incurred
in obtaining and maintaining patents related to the Breathe Right nasal strip.

         The Licensor has filed patent applications with the U.S. Patent and
Trademark Office seeking patent protection for different aspects of the Breathe
Right nasal strip technology. Four of these patent applications have issued as
patents, including one with claims that cover the single-body construction of
the Breathe Right nasal strip. The Licensor has received notice of allowance in
two additional patent applications and one application remains pending. The
Licensor has also obtained patent protection on the Breathe Right nasal strip in
two foreign countries and has applications pending which seek patent protection
in 39 additional countries.

         There can be no assurance that the Licensor's patents on the Breathe
Right nasal strip, or any additional patents issued, if any, will effectively
foreclose the development of competitive products or that the Company will have
sufficient resources to pursue enforcement of any patents issued. See Item 3,
Legal Proceedings. The Company intends to aggressively enforce the patents
covering the Breathe Right nasal strip. In order to enforce any patents issued
covering the Breathe Right nasal strip, the Company may have to engage in
litigation, which may result in substantial cost to the Company and
counterclaims against the Company. Any adverse outcome of such litigation could
have a negative impact on the Company's business. The Company has sued two
companies for patent infringement in the United States. The Company settled with
one company based on its representation that it had not made, used, sold or
offered for sale nasal dilators after the issuance of the patents, as described
in Item 3, Legal Proceedings. The second company agreed to discontinue making,
using, selling or offering for sale external nasal dilator strips. The Company
has also initiated suits against two companies for patent infringement in
Australia. One has settled and agreed to cease infringing activity and the other
company is in administration proceedings.

         The Company believes its trademarks are important as protection for the
Company's names and advertising. The Company has successfully opposed two
competitors, and has initiated opposition proceedings against three additional
competitors, in the U.S. Patent and Trademark Office for attempting to register
trademarks that are substantially similar to "Breathe Right," and has a
trademark infringement suit pending against one competitor.

         There can be no assurance that the Company's technology will not be
challenged on the grounds that the Company's products infringe on patents,
copyrights or other proprietary information owned or claimed by others or that
others will not successfully utilize part or all of the Company's technology
without compensation to the Company. The Company will attempt to protect its
technologies and proprietary information as trade secrets.

EMPLOYEES

         At March 3, 1997, the Company had 40 full-time and two part-time
employees, of whom 15 were engaged in operations, 15 in general administration,
10 in marketing and sales and two in new products and product development. There
are no unions representing Company employees. Relations with its employees are
believed to be good and there are no pending or threatened labor employment
disputes or work interruptions.

                        EXECUTIVE OFFICERS OF THE COMPANY

         The following table sets forth the names and ages of the Company's
Executive Officers together with all positions and offices held with the Company
by such Executive Officers. Officers are appointed to serve until the meeting of
the Board of Directors following the next Annual Meeting of Shareholders and
until their successors have been elected and have qualified.

<TABLE>
<CAPTION>

         Name and Age                                                     Office
         ------------                                                     ------
<S>                                                    <C>
Daniel E. Cohen, M.D. (44)                             Chairman of the Board, Chief Executive Officer,
                                                       Treasurer and Director

Richard E. Jahnke (48)                                 President, Chief Operating Officer and Director

M. W. Anderson, Ph.D. (46)                             Vice President of Clinical and Regulatory Affairs

David J. Byrd (43)                                     Vice President of Finance and Chief Financial Officer

William Doubek (41)                                    Vice President of Operations

Rihab FitzGerald (45)                                  Vice President of Consumer Sales

Kirk P. Hodgdon (37)                                   Vice President of Consumer Marketing

Gerhard Tschautscher (40)                              Vice President of International and Professional Medical
                                                       Marketing

</TABLE>

         DANIEL E. COHEN, M.D. has served as the Company's Chairman of the Board
since 1993, its Chief Executive Officer since 1989 and a director and the
Treasurer since 1982. Dr. Cohen was a founder of the Company and is a
board-certified neurologist.

         RICHARD E. JAHNKE has served as the Company's President and Chief
Operating Officer and as a director since 1993. From 1991 to 1993, he was
Executive Vice President and Chief Operating Officer of Lemna Corporation, which
manufactures and sells waste water treatment systems. From 1986 to 1991, Mr.
Jahnke was general manager of the government operations division of ADC
Telecommunications, an electronic communications systems manufacturer. From 1982
to 1986, he was Director of Marketing and Business and Technical Development at
BMC Industries, Inc. From 1972 to 1982, he held various positions of increasing
responsibility in engineering, sales and marketing management at 3M Company. He
is also a director of Rehabilicore Inc., a manufacturer of medical devices.

         M. W. ANDERSON, PH.D. has served as the Company's Vice President of
Clinical and Regulatory Affairs and Vice President of Research and Development
since 1990. He has served in various capacities since joining the Company in
1984, including Director of Applications Research and Director of Research and
Development. Prior to joining the Company in 1984, Dr. Anderson was an Assistant
Professor at the University of Minnesota's College of Pharmacy.

         DAVID J. BYRD has served as the Company's Vice President of Finance and
Chief Financial Officer since February 1996. Prior to joining the Company, Mr.
Byrd was Chief Financial Officer and Treasurer of Medisys, Inc., a health care
services company, since 1991. From 1975 to 1991, Mr. Byrd was employed by
Coopers & Lybrand, where he was a partner from 1986 to 1991. Mr. Byrd is a
certified public accountant.

         WILLIAM DOUBEK has served as the Company's Vice President of Operations
since 1990, Director of Operations from 1986 to 1990 and was the Company's
Senior Engineer from 1982 to 1986. Prior to joining the Company in 1982, Mr.
Doubek served as Senior Project Engineer at Medtronic, Inc., a manufacturer of
medical devices, Senior Engineer at Micro Control Company, a manufacturer of
computer testing equipment, and Electrical Engineer at Palico Instrument
Company, a manufacturer of computer testing equipment.

         RIHAB FITZGERALD has served as the Company's Vice President of Consumer
Sales since August 1993, Vice President of Sales and Marketing from 1990 to
August 1993 and Director of Marketing from 1985 to 1990. Prior to joining the
Company in 1984, Ms. Fitzgerald was employed in sales and marketing with Nicolet
Instrument Corporation, a medical devices manufacturer.

         KIRK P. HODGDON has been the Company's Vice President of Marketing
since February 1994. Prior to joining the Company, Mr. Hodgdon served as: Vice
President-Management Supervisor at Gage Marketing Communications, a marketing
services company, from 1993 to February 1994; Vice President - Account
Supervisor at U.S. Communications, a marketing agency, from 1989 to 1993; and
Marketing Manager at Land O'Lakes, Inc., a consumer foods cooperative, from 1988
to 1989.

         GERHARD TSCHAUTSCHER has served as the Company's Vice President of
International and Professional Medical Marketing since January 1994 and as a
Company Product Director and as the International Sales Marketing and Sales
Director between 1988 and December 1993.

ITEM 2.   PROPERTIES

          The Company leases approximately 80,000 square feet of office,
manufacturing and warehouse space in Bloomington, Minnesota. The lease expires
in December 2000.

ITEM 3.   LEGAL PROCEEDINGS

          Except as otherwise disclosed in this Form 10-K, no material legal
proceedings are pending or known to be contemplated to which the Company is a
party or to which any of its property is subject, and the Company knows of no
material legal proceedings pending or threatened, or judgments against any
director or officer of the Company in his or her capacity as such.

         In January 1997, the Company was sued for patent infringement in
California District Court by Acutek Adhesive Specialties, Inc. ("Acutek").
Acutek claims to be an exclusive licensee in the United States Reissue Patent
RE. 35,408. The plaintiff seeks compensatory damages, interests, costs and fees.
The Company has counterclaimed for a declaration of invalidity of the patents
asserted by Acutek and for a declaration that the Company does not infringe the
Reissue Patent. The Company has also filed a claim against Acutek for false
advertising and related offenses by Acutek related to claims Acutek has made
about its products and patent rights. Earlier, the Company sued Acutek and
Mabco, Inc., a related corporation, for patent infringement. Upon the Company
receiving representations that those companies had not made, used, or sold
products infringing the patents that protect the Company's Breathe Right device,
the suit was settled. The Company will defend the current suit brought against
it by Acutek and pursue its counterclaims vigorously. The Company believes that
it does not infringe any valid patent claims.

          In October 1995, an individual commenced a lawsuit against the Company
in U.S. District Court for the Northern District of Ohio claiming that the
Breathe Right nasal strip infringes the plaintiff's patents relating to a facial
cleanser. In May 1996, the suit was dismissed by the District Court and in June
1996 the plaintiff filed an appeal to the United States Court of Appeals for the
Sixth Circuit. The appeal was transferred to court of appeals for the Federal
Circuit, where it is currently pending. The plaintiff is seeking an undefined
amount of monetary damages from the Company and an order enjoining the Company
from infringing on his patents. The plaintiff claims his patent covers a facial
cleanser for a person's nose. The Company believes that the suit is completely
without merit and is vigorously defending itself based upon what it considers
meritorious defenses and which were recognized as such by the District Court.

ITEM 4.   SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

          Not Applicable.

                                     PART II

ITEM 5.   MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
          MATTERS

          Information as to the principal market on which the Company's common
stock is traded and market price information for the common stock of the Company
is incorporated herein by reference from page 19 of the 1996 Annual Report to
Shareholders (the "1996 Annual Report").

          On March 3, 1997, the last sale price of the Common Stock as reported
on the Nasdaq National Market was $12.375. As of March 3, 1997, there were
approximately 1,000 owners of record of Common Stock.

          The Company has never paid any dividends on its Common Stock. The
Company currently intends to retain any earnings for use in its operations and
does not anticipate paying any cash dividends in the foreseeable future. The
payment of dividends, if any, in the future will be at the discretion of the
Board of Directors and will depend upon, among other things, future earnings,
capital requirements, restrictions in future financing agreements, the general
financial condition of the Company and general business considerations.

ITEM 6.   SELECTED FINANCIAL DATA

          Selected financial information is presented on page 1 of the Company's
1996 Annual Report and is incorporated herein by reference.


ITEM 7.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
          RESULTS OF OPERATIONS

          Management's Discussion and Analysis of Financial Condition and
Results of Operations appears on pages 8 through 11 of the Company's 1996 Annual
Report and is incorporated herein by reference.


ITEM 8.   FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

          The Balance Sheets of the Company as of December 31, 1995 and 1996,
and the related Statements of Operations, Stockholders' Equity and Cash Flows
for each of the years in the three-year period ended December 31, 1996, the
Notes to the Financial Statements and the Report of KPMG Peat Marwick LLP,
independent auditors, is contained in the Company's 1996 Annual Report on pages
12 through 19 and is incorporated herein by reference.

ITEM 9.   CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
          FINANCIAL DISCLOSURE

          Not applicable.

                                    PART III

ITEM 10.   DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

           Certain information required under this Item with respect to
directors is contained in the Section "Election of Directors" and "Section 16(a)
Beneficial Ownership Reporting Compliance" in the Company's Proxy Statement for
the Annual Meeting of Shareholders to be held in April 1997 (the "1997 Proxy
Statement"), a definitive copy of which will be filed with the Commission within
120 days of the close of the past fiscal year, and is incorporated herein by
reference.

           Information concerning executive officers is set forth in the Section
entitled "Executive Officers of the Company" in Part I of this Form 10-K
pursuant to Instruction 3 to paragraph (b) of Item 401 of Regulation S-K.

ITEM 11.   EXECUTIVE COMPENSATION

           Information required under this item is contained in the section
entitled "Executive Compensation" in the 1997 Proxy Statement and is
incorporated herein by reference.

ITEM 12.   SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

           Information required under this item is contained in the section
entitled "Security Ownership of Principal Shareholders and Management" in the
Company's 1997 Proxy Statement and is incorporated herein by reference.

ITEM 13.   CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

           Not applicable.

                                     PART IV

ITEM 14.   EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

a.         Documents filed as part of this Report:

           1.       Financial Statements. See Item 8, Financial Statements.

           2.       Financial Statement Schedules. Not Applicable.

           3.       Exhibits. See "Exhibit Index" on the page following the
                    Signature Page.

b.        Reports on Form 8-K. The Company did not file a report on Form 8-K
          during the fourth quarter ended December 31, 1996.


                                   SIGNATURES


           Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

                              CNS, INC.
                              ("Registrant")


Dated: March 14, 1997          By/s/  Daniel E. Cohen
                                 -----------------------------------------------
                                 Daniel E. Cohen, M.D.
                                 Chairman of the Board, Chief Executive Officer,
                                 Treasurer and Director

           Pursuant to the requirements of the Securities Exchange Act of 1934,
this Report has been signed by the following persons on March 14, 1997 on behalf
of the Registrant in the capacities indicated.

                               (Power of Attorney)

           Each person whose signature appears below constitutes and appoints
DANIEL E. COHEN, M.D. and PATRICK DELANEY as his true and lawful
attorneys-in-fact and agents, each acting alone, with the full power of
substitution and resubstitution, for him and in his name, place and stead, in
any and all capacities, to sign any or all amendments to this Annual Report on
Form 10-K and to file the same, with all exhibits thereto, and other documents
in connection therewith, with the Securities and Exchange Commission, granting
unto said attorneys-in-fact and agents, each acting alone, full power and
authority to do and perform each and every act and thing requisite and necessary
to be done in and about the premises, as fully to all intents and purposes as he
might or could do in person, hereby ratifying and confirming all said
attorneys-in-fact and agents, each acting alone, or his substitute or
substitutes, may lawfully do or cause to be done by virtue thereof.


/s/  Daniel E. Cohen
- -----------------------------------------
Daniel E.  Cohen, M.D.
Chairman of the Board and Chief
Executive Officer, Treasurer and Director
(Principal Executive Officer)


/s/ Richard E. Jahnke
- -----------------------------------------
Richard E. Jahnke
Director, President and
Chief Operating Officer


/s/ David J. Byrd
- -----------------------------------------
David J. Byrd
Vice President of Finance and Chief
Financial Officer
(Principal Financial and Accounting Officer)


/s/ Patrick Delaney
- -----------------------------------------
Patrick Delaney
Director


/s/ R. Hunt Greene
- -----------------------------------------
R. Hunt Greene
Director


/s/ Andrew J. Greenshields
- -----------------------------------------
Andrew J. Greenshields
Director


/s/ Richard W. Perkins
- -----------------------------------------
Richard W. Perkins
Director


                                    CNS, INC.
                                  EXHIBIT INDEX
                                  -------------
Exhibit No.       Description
- -----------       -----------

3.1               Company's Certificate of Incorporation as amended to date
                  (incorporated by reference to Exhibit 3.1 to the Company's
                  Annual Report on Form 10-K for the year ended December 31,
                  1995 (the "1995 Form 10-K").

3.1.1             Certificate of Retirement for the Preferred Stock of the
                  Company which was redeemed and converted to Common Stock on
                  April 16, 1992 (incorporated by reference to Exhibit 3.1.1 to
                  the Company's Registration Statement on Form S-2 filed with
                  the Commission on March 2, 1994 (the "1994 Form S-2")).

3.1.2             Certificate of Designation, Preferences and Rights of Series A
                  Junior Participating Preferred Stock (incorporated by
                  reference to Exhibit 1 to the Company's Form 8-A dated July
                  21, 1995).

3.2               Company's Amended By-Laws (incorporated by reference to
                  Exhibit 3.2 to the Company's Annual Report on Form 10-K for
                  the year ended December 31, 1991 (the "1991 Form 10-K")).

10.1              CNS, Inc. 1987 Employee Incentive Stock Option Plan
                  (incorporated by reference to Exhibit 10.1 to the Company's
                  Registration Statement on Form S-18, Commission File No.
                  33-14052C).

10.2              CNS, Inc. 1989 Employee Stock Purchase Plan (incorporated by
                  reference to Exhibit 10.9 to the Company's Registration
                  Statement on Form S-8, Commission File No. 33-29454).

10.3              CNS, Inc. 1990 Stock Plan (incorporated by reference to
                  Exhibit 10.11 to the Company's Annual Report on Form 10-K for
                  the year ended December 31, 1990).

10.4              Employment Agreement dated February 22, 1988 between the
                  Company and William Doubek (incorporated by reference to
                  Exhibit 10.9 to the Company's Registration Statement on Form
                  S-2, Commission File No. 33-46120 (the "1992 Form S-2")).

10.5              License Agreement dated January 30, 1992 between the Company
                  and Creative Integration and Design, Inc. (incorporated by
                  reference to Exhibit 10.11 to the 1992 Form S-2).

10.6              CNS, Inc. 1994 Stock Plan (incorporated by reference to
                  Exhibit 10.14 to the Company's Annual Report on Form 10-K for
                  the year ended December 31, 1994).

10.7              Distribution Agreement dated August 2, 1995 between the
                  Company and Minnesota Mining and Manufacturing Company
                  (incorporated by reference to Exhibit 10.11 to the 1995 Form
                  10-K).

10.8              Supply Agreement dated May 17, 1995 between the Company and
                  Minnesota Mining and Manufacturing Company (incorporated by
                  reference to Exhibit 10.12 to the 1995 Form 10-K).

10.9              Asset Purchase Agreement dated May 8, 1995 between the Company
                  and Aequitron Medical, Inc. (incorporated by reference to
                  Exhibit 10.4 to the March 31, 1995 Form 10-Q).

10.10             Non-Exclusive Distributorship Agreement dated May 8, 1995
                  between the Company and Aequitron Medical, Inc. (incorporated
                  by reference to Exhibit 10.5 to the March 31, 1995 Form 10-Q).

10.11             License Agreement dated January 24, 1996 between the Company
                  and Ronald S. Nietupsky (incorporated by reference to Exhibit
                  10.15 to the 1995 Form 10-K).

10.12             License Agreement dated February 26, 1996 between the Company
                  and Scott Dahlbeck, M.D. (incorporated by reference to Exhibit
                  10.16 to the 1995 Form 10-K).

10.13             Option Agreement dated October 5, 1995 between the Company and
                  TruTek Corp. (incorporated by reference to Exhibit 10.17 to
                  the 1995 Form 10-K).

10.14             Marketing and Distribution Agreement dated as of January 11,
                  1996 between the Company, Natus Corporation and LecTec
                  Corporation (incorporated by reference to Exhibit 10.18 to the
                  1995 Form 10-K).

10.15             Employment Agreement between the Company and Dr. Daniel E.
                  Cohen dated April 15, 1996.

10.16             Employment Agreement dated April 15, 1996 between the Company
                  and Richard E. Jahnke.

10.17             Employment Agreement dated April 15, 1996 between the Company
                  and Kirk Hodgdon.

10.18             Employment Agreement dated April 15, 1996 between the Company
                  and David J. Byrd.

11.1              Computation of Net Earnings (Loss) Per Share of Common Stock.

13.1              Selected Information from 1996 Annual Report to Stockholders.

21.1              Subsidiaries of the Company.

23.1              Consent of KPMG Peat Marwick LLP.

24.1              Powers of Attorney (included on the signature page hereof).

27.1              Financial Data Schedule.



                                                                   Exhibit 10.15
                              EMPLOYMENT AGREEMENT
                                     BETWEEN
                                    CNS, INC.
                                       AND
                                 DANIEL E. COHEN



         THIS AGREEMENT, made and entered into in the City of Bloomington, State
of Minnesota, as of the 15th day of April, 1996, by and between CNS, Inc., a
corporation duly organized and existing under the laws of the State of Delaware
(the "Corporation") and Daniel E. Cohen, M.D. ("Employee");

                                    ARTICLE 1
                                   EMPLOYMENT

         1.1 The Corporation hereby employs Employee and Employee agrees to work
for Corporation at such duties as are assigned to him from time to time by the
directors and officers of the Corporation.

                                    ARTICLE 2
                                      TERM

         2.1 The term of this Agreement shall be for a period of one (1) year
from the date hereof, unless sooner terminated as hereinafter provided. The
Agreement shall thereafter continue in effect from year to year unless altered
or terminated as hereinafter provided.

                                    ARTICLE 3
                                     DUTIES

         3.1 Employee agrees, unless otherwise specifically authorized by the
Corporation, to devote his full time and effort to his duties for the profit,
benefit and advantage of the business of the Corporation.

                                    ARTICLE 4
                                  COMPENSATION

         4.1 The Corporation agrees to pay Employee a salary of One Hundred
Fifty Thousand Dollars ($150,000) per year, payable bi-monthly, as adjusted from
time to time by the Corporation's Board of Directors; an automobile expense
allowance of $500 per month; and other benefits as adopted from time to time by
the Corporation. In addition, Employee may earn cash bonus amounts as
established by the Board of Directors from time to time.

                                    ARTICLE 5
                                    INSURANCE

         5.1 Employee agrees that the Corporation may, from time to time, apply
for and take out in its own name and at its own expense, life, health, accident,
or other insurance upon Employee that the Corporation may deem necessary or
advisable to protect its interests hereunder; and Employee agrees to submit to
any medical or other examination necessary for such purposes and to assist and
cooperate with the Corporation in preparing such insurance; and Employee agrees
that he shall have no right, title, or interest in or to such insurance.

                                    ARTICLE 6
                                 NONCOMPETITION

         6.1      The Corporation and the Employee acknowledge that:

                  a.       The Corporation's business is highly competitive;

                  b.       The essence of such business consists of confidential
                           information and trade secrets as described in Article
                           7, all of which are zealously protected and kept
                           secret by the Corporation;

                  c.       In the course of his employment, Employee will
                           acquire the information described in Article 7 and
                           that the Corporation would be adversely affected if
                           such information subsequently, and in the event of
                           the termination of the Employee's employment, is used
                           for the purposes of competing with the Corporation;

                  d.       The Corporation markets its products throughout the
                           United States; and

                  e.       For these reasons, both the Corporation and the
                           Employee further acknowledge and agree that the
                           restrictions contained herein are reasonable and
                           necessary for the protection of their respective,
                           legitimate interests.

         6.2 Employee agrees that from and after the date hereof for the term of
employment specified in Article 2 above and two (2) years after termination of
his employment with the Corporation, he will not, without the express written
permission of the Corporation, directly or indirectly own, manage, operate,
control, lend money to, endorse the obligations of, or participate or be
connected as an officer, 5% or more stockholder of a publicly-held company,
stockholder of a closely-held company, employee, partner, or otherwise, with any
enterprise or individual engaged in the business of developing, manufacturing or
marketing products that have been, are being or are planned to be developed by
the Corporation and will not in any manner, either directly or indirectly,
compete with the Corporation in such business. It is understood and acknowledged
by both parties that, inasmuch as the Corporation's products are marketed
worldwide, this covenant not to compete shall be enforced throughout the United
States and in any other country in which the Corporation is doing business as of
the date of Employee's termination of employment and in any country for which
the Corporation has developed or is in the process of developing a marketing
plan for its products, even if such plan is not yet in effect.

         6.3 Employee, during the term of his employment by the Corporation,
shall at all times keep the Corporation informed of any business activity and
outside employment, and shall not engage in any activity or employment which may
be in conflict with the Corporation's interests.

         6.4 If the Employee should breach any of the provisions of this Article
6, Corporation may enjoin him from continued breach, in addition to pursuing any
other available legal and equitable remedies.

                                    ARTICLE 7
                   CONFIDENTIAL INFORMATION AND TRADE SECRETS

         7.1 Employee has acquired and will acquire information and knowledge
respecting the intimate and confidential affairs of the Corporation including,
without limitation, confidential information with respect to the Corporation's
products, packages, improvements, designs, practices, sales or distribution
methods and other confidential information pertaining to the Corporation's
business or financial affairs, which may or may not be patentable, which are
developed by the Corporation at considerable time and expense, and which could
be unfairly utilized in competition with the Corporation. The term "trade
secret" shall be defined as follows:

         A trade secret may consist of any formula, pattern, device or
         compilation of information which is used in one's business, and which
         gives him an opportunity to obtain an advantage over competitors who do
         not know or use it.

Accordingly, Employee agrees that he shall not, during the period of his
employment hereunder or thereafter, use for his own benefit such confidential
information or trade secrets acquired during the term of his employment by the
Corporation. Further, during the period of his employment hereunder and
thereafter, the Employee shall not, without the written consent of the Board of
Directors of the Corporation or a person duly authorized thereby, disclose to
any person, other than an employee of the Corporation or a person to whom
disclosure is reasonably necessary or appropriate in connection with the
performance by the Employee of his duties, any confidential information or trade
secrets obtained by him while in the employ of the Corporation.

         7.2 Upon termination of employment, Employee agrees to deliver to the
Corporation all materials that include confidential information or trade
secrets, such as customer lists, product formulations, instruction sheets,
drawings, manuals, letters, notes, notebooks, books, reports and copies thereof,
and all other materials of a confidential nature which belong to or relate to
the business of the Corporation.

                                    ARTICLE 8
                           IMPROVEMENTS AND INVENTIONS

         8.1 Employee shall promptly and fully disclose to the Corporation, any
and all ideas, improvements, discoveries and inventions, whether or not they are
believed to be patentable (all of which are hereinafter referred to as
"Inventions"), which Employee conceives or first actually reduces to practice,
either solely or jointly with others, during the period of Employee's employment
or within two years after termination of employment, and which relate to the
business now or hereafter carried on or presently part of the business plan of
the Corporation or which results from any work performed by Employee for the
Corporation.

         8.2 All such Inventions shall be the sole and exclusive property of the
Corporation, and during the term of his employment and thereafter, whenever
requested to do so by the Corporation, Employee shall execute and assign any and
all applications, assignments and other instruments which the Corporation shall
deem necessary or convenient in order to apply for and obtain Letters Patent of
the United States and/or of any foreign countries for such Inventions and in
order to assign and convey to the Corporation or its nominee the sole and
exclusive right, title and interest in and to such Inventions, and Employee will
render aid and assistance in any interference or litigation pertaining thereto,
all expenses reasonably incurred by Employee at the request of the Corporation
shall be borne by the Corporation.

         8.3 To the extent, if any, that Minnesota law is determined to apply to
the enforceability of this Agreement, Minnesota Statute Section 181.78 provides
that the Agreement does not apply, and written notification is hereby given to
the Employee that this Agreement does not apply, to an Invention for which no
equipment, supplies, facility or trade secret information of the Corporation was
used and which was developed entirely on the Employee's own time, and (1) which
does not relate (a) directly to the business of the Corporation, or (b) to the
Corporation's actual or demonstrably anticipated research or development, or (2)
which does not result from any work performed by the Employee for the
Corporation.

                                    ARTICLE 9
                              JUDICIAL CONSTRUCTION

         9.1 The Employee believes and acknowledges that the provisions
contained in this Agreement, including the covenants contained in Articles 6, 7
and 8 of this Agreement, are fair and reasonable. Nonetheless, it is agreed that
if a court finds any of these provisions to be invalid in whole or in part under
the laws of any state, such finding shall not invalidate the covenants, nor the
Agreement in its entirety, but rather the covenants shall be construed and/or
blue-lined, reformed or rewritten by the court as if the most restrictive
covenants permissible under applicable law were contained herein.

                                   ARTICLE 10
                           RIGHT TO INJUNCTIVE RELIEF

         10.1 Employee acknowledges that a breach by the Employee of any of the
terms of Articles 6, 7, or 8 of this Agreement will render irreparable harm to
the Corporation; and that the Corporation shall therefore be entitled to any and
all equitable relief, including, but not limited to, injunctive relief, and to
any other remedy that may be available under any applicable law or agreement
between the parties, and to recover from the Employee all costs of litigation
including, but not limited to, attorneys' fees and court costs.

                                   ARTICLE 11
                                   TERMINATION

         11.1 Either party shall have the right to terminate this Agreement upon
ninety (90) days' notice to the other, and the Corporation shall pay Employee
until the date of termination, unless the Corporation terminates the Agreement
because the Employee has violated either Articles 6, 7 or 8, in which case no
additional compensation shall be payable to Employee. Employee acknowledges that
any employment and compensation can be terminated with or without cause at any
time by the Corporation.

                                   ARTICLE 12
                         CESSATION OF CORPORATE BUSINESS

         12.1 This Agreement shall cease and terminate if the Corporation shall
discontinue its business, and all rights and liabilities thereunder shall cease,
except as provided in Article 13.

                                   ARTICLE 13
                                   ASSIGNMENT

         13.1 The Corporation shall have the right to assign this contract to
its successors or assigns, and all covenants or agreements hereunder shall inure
to the benefit of and be enforceable by or against its successors or assigns.

         13.2 The terms "successors" and "assigns" shall include any corporation
which buys all or substantially all of the Corporation's assets, or a
controlling portion of its stock, or with which it merges or consolidates.

                                   ARTICLE 14
                    FAILURE TO DEMAND, PERFORMANCE AND WAIVER

         14.1 The Corporation's failure to demand strict performance and
compliance with any part of this Agreement during the Employee's employment
shall not be deemed to be a waiver of the Corporation's rights under this
Agreement or by operation of law. Any waiver by either party of a breach of any
provision of this Agreement shall not operate as or be construed as a waiver of
any subsequent breach thereof.

                                   ARTICLE 15
                                ENTIRE AGREEMENT

         15.1 The Corporation and Employee acknowledge that this Agreement
contains the full and complete agreement between and among the parties, that
there are no oral or implied agreements or other modifications not specifically
set forth herein, and that this Agreement supersedes any prior agreements or
understandings, if any, between the Corporation and Employee, whether written or
oral. The parties further agree that no modifications of this Agreement may be
made except by means of a written agreement or memorandum signed by the parties.

                                   ARTICLE 16
                                  GOVERNING LAW

         16.1 The parties acknowledge that the Corporation's principal place of
business is located in the State of Minnesota, that this Agreement has been
entered into in the State of Minnesota and that they wish legal certainty and
predictability as to the terms of their undertaking. Accordingly, the parties
hereby agree that this Agreement shall be construed in accordance with the laws
of the State of Minnesota.

         IN WITNESS WHEREOF, the Corporation has hereunto signed its name and
Employee hereunder has signed his name, all as of the day and year first-above
written.


                                                    CNS, INC.



                                                     By /s/ Richard E. Jahnke
                                                        ------------------------
                                                        Richard E. Jahnke
                                                        President


                                    EMPLOYEE


                                                         /s/ Daniel E. Cohen
                                                         -----------------------
                                                         Daniel E. Cohen, M.D.



                                                                   Exhibit 10.16

                              EMPLOYMENT AGREEMENT
                                     BETWEEN
                                    CNS, INC.
                                       AND
                                RICHARD E. JAHNKE



         THIS AGREEMENT, made and entered into in the City of Bloomington, State
of Minnesota, as of the 15th day of April, 1996, by and between CNS, Inc., a
corporation duly organized and existing under the laws of the State of Delaware
(the "Corporation") and Richard E. Jahnke ("Employee");

                                    ARTICLE 1
                                   EMPLOYMENT

         1.1 The Corporation hereby employs Employee and Employee agrees to work
for Corporation at such duties as are assigned to him from time to time by the
directors and officers of the Corporation.

                                    ARTICLE 2
                                      TERM

         2.1 The term of this Agreement shall be for a period of one (1) year
from the date hereof, unless sooner terminated as hereinafter provided. The
Agreement shall thereafter continue in effect from year to year unless altered
or terminated as hereinafter provided.

                                    ARTICLE 3
                                     DUTIES

         3.1 Employee agrees, unless otherwise specifically authorized by the
Corporation, to devote his full time and effort to his duties for the profit,
benefit and advantage of the business of the Corporation.

                                    ARTICLE 4
                                  COMPENSATION

         4.1 The Corporation agrees to pay Employee a salary of One Hundred
Fifty Thousand Dollars ($150,000) per year, payable bi-monthly, as adjusted from
time to time by the Corporation's Board of Directors; an automobile expense
allowance of $500 per month; and other benefits as adopted from time to time by
the Corporation. In addition, Employee may earn cash bonus amounts as
established by the Corporation's Board of Directors from time to time.

                                    ARTICLE 5
                                    INSURANCE

         5.1 Employee agrees that the Corporation may, from time to time, apply
for and take out in its own name and at its own expense, life, health, accident,
or other insurance upon Employee that the Corporation may deem necessary or
advisable to protect its interests hereunder; and Employee agrees to submit to
any medical or other examination necessary for such purposes and to assist and
cooperate with the Corporation in preparing such insurance; and Employee agrees
that he shall have no right, title, or interest in or to such insurance.

                                    ARTICLE 6
                                 NONCOMPETITION

         6.1      The Corporation and the Employee acknowledge that:

                  a.       The Corporation's business is highly competitive;

                  b.       The essence of such business consists of confidential
                           information and trade secrets as described in Article
                           7, all of which are zealously protected and kept
                           secret by the Corporation;

                  c.       In the course of his employment, Employee will
                           acquire the information described in Article 7 and
                           that the Corporation would be adversely affected if
                           such information subsequently, and in the event of
                           the termination of the Employee's employment, is used
                           for the purposes of competing with the Corporation;

                  d.       The Corporation markets its products throughout the
                           United States; and

                  e.       For these reasons, both the Corporation and the
                           Employee further acknowledge and agree that the
                           restrictions contained herein are reasonable and
                           necessary for the protection of their respective,
                           legitimate interests.

         6.2 Employee agrees that from and after the date hereof for the term of
employment specified in Article 2 above and one (1) year after termination of
his employment with the Corporation, he will not, without the express written
permission of the Corporation, directly or indirectly own, manage, operate,
control, lend money to, endorse the obligations of, or participate or be
connected as an officer, 5% or more stockholder of a publicly-held company,
stockholder of a closely-held company, employee, partner, or otherwise, with any
enterprise or individual engaged in the business of developing, manufacturing or
marketing products that have been, are being or are planned to be developed by
the Corporation and will not in any manner, either directly or indirectly,
compete with the Corporation in such business. It is understood and acknowledged
by both parties that, inasmuch as the Corporation's products are marketed
worldwide, this covenant not to compete shall be enforced throughout the United
States and in any other country in which the Corporation is doing business as of
the date of Employee's termination of employment and in any country for which
the Corporation has developed or is in the process of developing a marketing
plan for its products, even if such plan is not yet in effect.

         6.3 Employee, during the term of his employment by the Corporation,
shall at all times keep the Corporation informed of any business activity and
outside employment, and shall not engage in any activity or employment which may
be in conflict with the Corporation's interests.

         6.4 If the Employee should breach any of the provisions of this Article
6, Corporation may enjoin him from continued breach, in addition to pursuing any
other available legal and equitable remedies.

                                    ARTICLE 7
                   CONFIDENTIAL INFORMATION AND TRADE SECRETS

         7.1 Employee has acquired and will acquire information and knowledge
respecting the intimate and confidential affairs of the Corporation including,
without limitation, confidential information with respect to the Corporation's
products, packages, improvements, designs, practices, sales or distribution
methods and other confidential information pertaining to the Corporation's
business or financial affairs, which may or may not be patentable, which are
developed by the Corporation at considerable time and expense, and which could
be unfairly utilized in competition with the Corporation. The term "trade
secret" shall be defined as follows:

         A trade secret may consist of any formula, pattern, device or
         compilation of information which is used in one's business, and which
         gives him an opportunity to obtain an advantage over competitors who do
         not know or use it.

Accordingly, Employee agrees that he shall not, during the period of his
employment hereunder or thereafter, use for his own benefit such confidential
information or trade secrets acquired during the term of his employment by the
Corporation. Further, during the period of his employment hereunder and
thereafter, the Employee shall not, without the written consent of the Board of
Directors of the Corporation or a person duly authorized thereby, disclose to
any person, other than an employee of the Corporation or a person to whom
disclosure is reasonably necessary or appropriate in connection with the
performance by the Employee of his duties, any confidential information or trade
secrets obtained by him while in the employ of the Corporation.

         7.2 Upon termination of employment, Employee agrees to deliver to the
Corporation all materials that include confidential information or trade
secrets, such as customer lists, product formulations, instruction sheets,
drawings, manuals, letters, notes, notebooks, books, reports and copies thereof,
and all other materials of a confidential nature which belong to or relate to
the business of the Corporation.

                                    ARTICLE 8
                           IMPROVEMENTS AND INVENTIONS

         8.1 Employee shall promptly and fully disclose to the Corporation, any
and all ideas, improvements, discoveries and inventions, whether or not they are
believed to be patentable (all of which are hereinafter referred to as
"Inventions"), which Employee conceives or first actually reduces to practice,
either solely or jointly with others, during the period of Employee's employment
or within two years after termination of employment, and which relate to the
business now or hereafter carried on or presently part of the business plan of
the Corporation or which results from any work performed by Employee for the
Corporation.

         8.2 All such Inventions shall be the sole and exclusive property of the
Corporation, and during the term of his employment and thereafter, whenever
requested to do so by the Corporation, Employee shall execute and assign any and
all applications, assignments and other instruments which the Corporation shall
deem necessary or convenient in order to apply for and obtain Letters Patent of
the United States and/or of any foreign countries for such Inventions and in
order to assign and convey to the Corporation or its nominee the sole and
exclusive right, title and interest in and to such Inventions, and Employee will
render aid and assistance in any interference or litigation pertaining thereto,
all expenses reasonably incurred by Employee at the request of the Corporation
shall be borne by the Corporation.

         8.3 To the extent, if any, that Minnesota law is determined to apply to
the enforceability of this Agreement, Minnesota Statute Section 181.78 provides
that the Agreement does not apply, and written notification is hereby given to
the Employee that this Agreement does not apply, to an Invention for which no
equipment, supplies, facility or trade secret information of the Corporation was
used and which was developed entirely on the Employee's own time, and (1) which
does not relate (a) directly to the business of the Corporation, or (b) to the
Corporation's actual or demonstrably anticipated research or development, or (2)
which does not result from any work performed by the Employee for the
Corporation.

                                    ARTICLE 9
                              JUDICIAL CONSTRUCTION

         9.1 The Employee believes and acknowledges that the provisions
contained in this Agreement, including the covenants contained in Articles 6, 7
and 8 of this Agreement, are fair and reasonable. Nonetheless, it is agreed that
if a court finds any of these provisions to be invalid in whole or in part under
the laws of any state, such finding shall not invalidate the covenants, nor the
Agreement in its entirety, but rather the covenants shall be construed and/or
blue-lined, reformed or rewritten by the court as if the most restrictive
covenants permissible under applicable law were contained herein.

                                   ARTICLE 10
                           RIGHT TO INJUNCTIVE RELIEF

         10.1 Employee acknowledges that a breach by the Employee of any of the
terms of Articles 6, 7, or 8 of this Agreement will render irreparable harm to
the Corporation; and that the Corporation shall therefore be entitled to any and
all equitable relief, including, but not limited to, injunctive relief, and to
any other remedy that may be available under any applicable law or agreement
between the parties, and to recover from the Employee all costs of litigation
including, but not limited to, attorneys' fees and court costs.

                                   ARTICLE 11
                                   TERMINATION

         11.1 Either party shall have the right to terminate this Agreement upon
ninety (90) days' notice to the other, and the Corporation shall pay Employee
until the date of termination, unless the Corporation terminates the Agreement
because the Employee has violated either Articles 6, 7 or 8, in which case no
additional compensation shall be payable to Employee. Employee acknowledges that
any employment and compensation can be terminated with or without cause at any
time by the Corporation, except as provided in Article 12.

                                   ARTICLE 12
                      TERMINATION UPON A CHANGE IN CONTROL

         12.1 Notwithstanding Section 11.1, if a Change in Control occurs during
the term of this Agreement, and if Employee's employment is terminated during
the 12 month period following the date of the Change in Control (i) by the
Corporation other than for Cause, death or Disability or (ii) by Employee for
Good Reason, then Employee shall be entitled to a lump sum payment equal to two
times the cash compensation paid to Employee in the year prior to termination
and all outstanding options to purchase common stock held by Employee shall
immediately become fully vested and exercisable.

         12.2 For purposes of this Agreement, a "Change in Control" of the
Corporation shall mean a change in control which would be required to be
reported in response to Item 1 of Form 8-K promulgated under the Securities and
Exchange Act of 1934, as amended (the "Exchange Act"), whether or not the
Corporation is then subject to such reporting requirements including, without
limitation, if:

                  (i) any "person" (as such term is used in Sections 13(d) and
         14(d) of the Exchange Act) becomes a "beneficial owner" (as defined in
         Rule 13d-3 under the Exchange Act), directly or indirectly, of
         securities of the Corporation representing 40% or more of the combined
         voting power of the Corporation's then outstanding securities; or

                  (ii) there ceases to be a majority of the Board of Directors
         comprised of: (A) individuals who on the date hereof constituted the
         Board of the Corporation; and (B) any new director who subsequently was
         elected or nominated for election by a majority of the directors who
         held such office immediately prior to a Change in Control.

         12.3 Termination by the Corporation of Employee's employment for
"Cause" during the 12 month period following a Change in Control shall mean
termination due to: (i) gross neglect by Employee of his duties to the
Corporation, or gross breach by Employee of the Corporation's reasonable
policies that have been previously communicated to Employee, which in each case
is not cured by Employee within 15 days after written notice by the Corporation
to Employee describing the gross neglect or gross breach; (ii) the violation by
Employee of Articles 6,7 or 8 of this Agreement; or (iii) the conviction of
Employee by a court of competent jurisdiction of felony criminal conduct related
to the conduct of business.

         12.4 Employee shall be entitled to terminate his employment during the
12 month period following a Change in Control for Good Reason, which shall mean,
without Employee's express written consent, any of the following:

                  (i) a reduction by the Corporation in Employee's annual
         compensation in effect immediately prior to a Change in Control;

                  (ii) the assignment to Employee of any duties inconsistent
         with Employee's status or position with the Corporation, or a
         substantial alteration in the nature or status of Employee's
         responsibilities from those in effect immediately prior to the Change
         in Control;

                  (iii) the relocation of the Corporation's principal executive
         offices to a location more than fifty miles from their current
         location, or the Corporation requiring Employee to be based anywhere
         other than the Corporation's principal executive offices except for
         required travel on the Corporation's business to an extent
         substantially consistent with Employee's business travel obligations
         immediately prior to the Change in Control;

                  (iv) the material reduction by the Corporation of the benefits
         enjoyed by Employee under any of the Corporation's pension, life
         insurance, medical, health and accident, disability, deferred
         compensation, incentive awards, incentive stock options, or savings
         plans in which Employee was participating immediately prior to the
         Change in Control, or the material reduction by the Corporation of any
         material fringe benefit enjoyed by Employee immediately prior to the
         Change in Control;

                  (v) the failure of the Corporation to obtain a satisfactory
         agreement from any successor to assume and agree to perform this
         Agreement, as contemplated in Article 14; or

                  (vi) any purported termination of Employee's employment which
         is not made pursuant to a Notice of Termination satisfying the
         requirements of Section 12.6 below.

Notwithstanding the foregoing, unless the Employee gives a Notice of Termination
satisfying the requirements of Section 12.6 below within 45 days of the
occurrence of an event constituting Good Reason, the Employee shall have waived
his rights under this Agreement for any benefits arising out of that event.

         12.5 Termination by the Corporation of Employee's employment for
"Disability" during the 12 month period following a Change of Control shall mean
termination as a result of the Employee's incapacity due to physical or mental
illness, which has caused the Employee to have been absent from the full-time
performance of Employee's duties with the Corporation for five consecutive
months, and within 30 days after written Notice of Termination is given the
Employee shall not have returned to the full-time performance of the Employee's
duties.

         12.6 Any purported termination of Employee's employment by the
Corporation or by Employee following a Change in Control shall be communicated
by written Notice of Termination to the other party hereto and shall indicate
the specific termination provision in this Agreement relied upon and shall set
forth the facts and circumstances claimed to provide a basis for termination of
Employee's employment under this Agreement. Notice of termination and all other
communications provided for in the Agreement shall be in writing and shall be
deemed to have been duly given when delivered or mailed by United States
registered or certified mail, return receipt requested, postage prepaid,
addressed to the last known residence address of the Employee or, in the case of
the Corporation, to its principal office to the attention of the Chief Executive
Officer of the Corporation with a copy to its Secretary, or to such other
address as either party may have furnished to the other in writing in accordance
herewith, except that notice of change of address shall be effective only upon
receipt.

         12.7 If a determination is made by legislation, regulations, rulings
directed to the Corporation or the Employee, or court decision that the
aggregate amount of any payment made to the Employee hereunder, or pursuant to
any plan, program or policy of the Corporation in connection with, on account
of, or as a result of, a Change in Control constitutes "excess parachute
payments" as defined in Section 280G of the Internal Revenue Code subject to the
excise tax provisions of Section 4999 of the Code, or any successor sections
thereof, the Employee shall be entitled to receive from the Corporation, in
addition to any other amounts payable hereunder, an amount which shall be equal
to such excise tax, plus, on a net after-tax basis, an amount equal to the
aggregate amount of any interest, penalties, fines or additions to any tax,
including income tax, which are imposed in connection with the imposition of
such excise tax. Such amount shall be payable to the Employee as soon as may be
practicable after such final determination is made. The Employee and the
Corporation shall mutually and reasonably determine whether or not such
determination has occurred or whether any appeal to such determination should be
made.

                                   ARTICLE 13
                         CESSATION OF CORPORATE BUSINESS

         13.1 This Agreement shall cease and terminate if the Corporation shall
discontinue its business, and all rights and liabilities thereunder shall cease,
except as provided in Article 14.

                                   ARTICLE 14
                                   ASSIGNMENT

         14.1 The Corporation shall have the right to assign this contract to
its successors or assigns, and all covenants or agreements hereunder shall inure
to the benefit of and be enforceable by or against its successors or assigns.

         14.2 The terms "successors" and "assigns" shall include any corporation
which buys all or substantially all of the Corporation's assets, or a
controlling portion of its stock, or with which it merges or consolidates.

                                   ARTICLE 15
                    FAILURE TO DEMAND, PERFORMANCE AND WAIVER

         15.1 The Corporation's failure to demand strict performance and
compliance with any part of this Agreement during the Employee's employment
shall not be deemed to be a waiver of the Corporation's rights under this
Agreement or by operation of law. Any waiver by either party of a breach of any
provision of this Agreement shall not operate as or be construed as a waiver of
any subsequent breach thereof.

                                   ARTICLE 16
                                ENTIRE AGREEMENT

         16.1 The Corporation and Employee acknowledge that this Agreement
contains the full and complete agreement between and among the parties, that
there are no oral or implied agreements or other modifications not specifically
set forth herein, and that this Agreement supersedes any prior agreements or
understandings, if any, between the Corporation and Employee, whether written or
oral. The parties further agree that no modifications of this Agreement may be
made except by means of a written agreement or memorandum signed by the parties.

                                   ARTICLE 17
                                  GOVERNING LAW

         17.1 The parties acknowledge that the Corporation's principal place of
business is located in the State of Minnesota, that this Agreement has been
entered into in the State of Minnesota and that they wish legal certainty and
predictability as to the terms of their undertaking. Accordingly, the parties
hereby agree that this Agreement shall be construed in accordance with the laws
of the State of Minnesota.

         IN WITNESS WHEREOF, the Corporation has hereunto signed its name and
Employee hereunder has signed his name, all as of the day and year first-above
written.


                                                        CNS, INC.


                                                     By /s/ Daniel E. Cohen
                                                        ------------------------
                                                        Daniel E. Cohen, M.D.
                                                        Chief Executive Officer


                                                        EMPLOYEE


                                                        /s/ Richard E. Jahnke
                                                        ------------------------
                                                        Richard E. Jahnke



                                                                   Exhibit 10.17
                              EMPLOYMENT AGREEMENT
                                     BETWEEN
                                    CNS, INC.
                                       AND
                                 KIRK P. HODGDON



         THIS AGREEMENT, made and entered into in the City of Bloomington, State
of Minnesota, as of the 15th day of April, 1996, by and between CNS, Inc., a
corporation duly organized and existing under the laws of the State of Delaware
(the "Corporation") and Kirk P. Hodgdon ("Employee");

                                    ARTICLE 1
                                   EMPLOYMENT

         1.1 The Corporation hereby employs Employee and Employee agrees to work
for Corporation at such duties as are assigned to him from time to time by the
directors and officers of the Corporation.

                                    ARTICLE 2
                                      TERM

         2.1 The term of this Agreement shall be for a period of one (1) year
from the date hereof, unless sooner terminated as hereinafter provided. The
Agreement shall thereafter continue in effect from year to year unless altered
or terminated as hereinafter provided.

                                    ARTICLE 3
                                     DUTIES

         3.1 Employee agrees, unless otherwise specifically authorized by the
Corporation, to devote his full time and effort to his duties for the profit,
benefit and advantage of the business of the Corporation.

                                    ARTICLE 4
                                  COMPENSATION

         4.1 The Corporation agrees to pay Employee a salary of One Hundred
Twenty Seven Thousand Dollars ($127,000) per year, payable bi-monthly, as
adjusted from time to time by the Corporation's Board of Directors.; an
automobile expense allowance of $500 per month; and other benefits as adopted
from time to time.

                                    ARTICLE 5
                                    INSURANCE

         5.1 Employee agrees that the Corporation may, from time to time, apply
for and take out in its own name and at its own expense, life, health, accident,
or other insurance upon Employee that the Corporation may deem necessary or
advisable to protect its interests hereunder; and Employee agrees to submit to
any medical or other examination necessary for such purposes and to assist and
cooperate with the Corporation in preparing such insurance; and Employee agrees
that he shall have no right, title, or interest in or to such insurance.

                                    ARTICLE 6
                                 NONCOMPETITION

         6.1      The Corporation and the Employee acknowledge that:

                  a.       The Corporation's business is highly competitive;

                  b.       The essence of such business consists of confidential
                           information and trade secrets as described in Article
                           7, all of which are zealously protected and kept
                           secret by the Corporation;

                  c.       In the course of his employment, Employee will
                           acquire the information described in Article 7 and
                           that the Corporation would be adversely affected if
                           such information subsequently, and in the event of
                           the termination of the Employee's employment, is used
                           for the purposes of competing with the Corporation;

                  d.       The Corporation markets its products throughout the
                           United States; and

                  e.       For these reasons, both the Corporation and the
                           Employee further acknowledge and agree that the
                           restrictions contained herein are reasonable and
                           necessary for the protection of their respective,
                           legitimate interests.

         6.2 Employee agrees that from and after the date hereof for the term of
employment specified in Article 2 above and one (1) year after termination of
his employment with the Corporation, he will not, without the express written
permission of the Corporation, directly or indirectly own, manage, operate,
control, lend money to, endorse the obligations of, or participate or be
connected as an officer, 5% or more stockholder of a publicly-held company,
stockholder of a closely-held company, employee, partner, or otherwise, with any
enterprise or individual engaged in the business of developing, manufacturing or
marketing products that have been, are being or are planned to be developed by
the Corporation and will not in any manner, either directly or indirectly,
compete with the Corporation in such business. It is understood and acknowledged
by both parties that, inasmuch as the Corporation's products are marketed
worldwide, this covenant not to compete shall be enforced throughout the United
States and in any other country in which the Corporation is doing business as of
the date of Employee's termination of employment and in any country for which
the Corporation has developed or is in the process of developing a marketing
plan for its products, even if such plan is not yet in effect.

         6.3 Employee, during the term of his employment by the Corporation,
shall at all times keep the Corporation informed of any business activity and
outside employment, and shall not engage in any activity or employment which may
be in conflict with the Corporation's interests.

         6.4 If the Employee should breach any of the provisions of this Article
6, Corporation may enjoin him from continued breach, in addition to pursuing any
other available legal and equitable remedies.

                                    ARTICLE 7
                   CONFIDENTIAL INFORMATION AND TRADE SECRETS

         7.1 Employee has acquired and will acquire information and knowledge
respecting the intimate and confidential affairs of the Corporation including,
without limitation, confidential information with respect to the Corporation's
products, packages, improvements, designs, practices, sales or distribution
methods and other confidential information pertaining to the Corporation's
business or financial affairs, which may or may not be patentable, which are
developed by the Corporation at considerable time and expense, and which could
be unfairly utilized in competition with the Corporation. The term "trade
secret" shall be defined as follows:

         A trade secret may consist of any formula, pattern, device or
         compilation of information which is used in one's business, and which
         gives him an opportunity to obtain an advantage over competitors who do
         not know or use it.

Accordingly, Employee agrees that he shall not, during the period of his
employment hereunder or thereafter, use for his own benefit such confidential
information or trade secrets acquired during the term of his employment by the
Corporation. Further, during the period of his employment hereunder and
thereafter, the Employee shall not, without the written consent of the Board of
Directors of the Corporation or a person duly authorized thereby, disclose to
any person, other than an employee of the Corporation or a person to whom
disclosure is reasonably necessary or appropriate in connection with the
performance by the Employee of his duties, any confidential information or trade
secrets obtained by him while in the employ of the Corporation.

         7.2 Upon termination of employment, Employee agrees to deliver to the
Corporation all materials that include confidential information or trade
secrets, such as customer lists, product formulations, instruction sheets,
drawings, manuals, letters, notes, notebooks, books, reports and copies thereof,
and all other materials of a confidential nature which belong to or relate to
the business of the Corporation.

                                    ARTICLE 8
                           IMPROVEMENTS AND INVENTIONS

         8.1 Employee shall promptly and fully disclose to the Corporation, any
and all ideas, improvements, discoveries and inventions, whether or not they are
believed to be patentable (all of which are hereinafter referred to as
"Inventions"), which Employee conceives or first actually reduces to practice,
either solely or jointly with others, during the period of Employee's employment
or within two years after termination of employment, and which relate to the
business now or hereafter carried on or presently part of the business plan of
the Corporation or which results from any work performed by Employee for the
Corporation.

         8.2 All such Inventions shall be the sole and exclusive property of the
Corporation, and during the term of his employment and thereafter, whenever
requested to do so by the Corporation, Employee shall execute and assign any and
all applications, assignments and other instruments which the Corporation shall
deem necessary or convenient in order to apply for and obtain Letters Patent of
the United States and/or of any foreign countries for such Inventions and in
order to assign and convey to the Corporation or its nominee the sole and
exclusive right, title and interest in and to such Inventions, and Employee will
render aid and assistance in any interference or litigation pertaining thereto,
all expenses reasonably incurred by Employee at the request of the Corporation
shall be borne by the Corporation.

         8.3 To the extent, if any, that Minnesota law is determined to apply to
the enforceability of this Agreement, Minnesota Statute Section 181.78 provides
that the Agreement does not apply, and written notification is hereby given to
the Employee that this Agreement does not apply, to an Invention for which no
equipment, supplies, facility or trade secret information of the Corporation was
used and which was developed entirely on the Employee's own time, and (1) which
does not relate (a) directly to the business of the Corporation, or (b) to the
Corporation's actual or demonstrably anticipated research or development, or (2)
which does not result from any work performed by the Employee for the
Corporation.

                                    ARTICLE 9
                              JUDICIAL CONSTRUCTION

         9.1 The Employee believes and acknowledges that the provisions
contained in this Agreement, including the covenants contained in Articles 6, 7
and 8 of this Agreement, are fair and reasonable. Nonetheless, it is agreed that
if a court finds any of these provisions to be invalid in whole or in part under
the laws of any state, such finding shall not invalidate the covenants, nor the
Agreement in its entirety, but rather the covenants shall be construed and/or
blue-lined, reformed or rewritten by the court as if the most restrictive
covenants permissible under applicable law were contained herein.

                                   ARTICLE 10
                           RIGHT TO INJUNCTIVE RELIEF

         10.1 Employee acknowledges that a breach by the Employee of any of the
terms of Articles 6, 7, or 8 of this Agreement will render irreparable harm to
the Corporation; and that the Corporation shall therefore be entitled to any and
all equitable relief, including, but not limited to, injunctive relief, and to
any other remedy that may be available under any applicable law or agreement
between the parties, and to recover from the Employee all costs of litigation
including, but not limited to, attorneys' fees and court costs.

                                   ARTICLE 11
                                   TERMINATION

         11.1 Either party shall have the right to terminate this Agreement upon
ninety (90) days' notice to the other, and the Corporation shall pay Employee
until the date of termination, unless the Corporation terminates the Agreement
because the Employee has violated either Articles 6, 7 or 8, in which case no
additional compensation shall be payable to Employee. Employee acknowledges that
any employment and compensation can be terminated with or without cause at any
time by the Corporation, except as provided in Article 12.

                                   ARTICLE 12
                      TERMINATION UPON A CHANGE IN CONTROL

         12.1 Notwithstanding Section 11.1, if a Change in Control occurs during
the term of this Agreement, and if Employee's employment is terminated during
the 12 month period following the date of the Change in Control (i) by the
Corporation other than for Cause, death or Disability or (ii) by Employee for
Good Reason, then Employee shall be entitled to a lump sum payment equal to two
times the cash compensation paid to Employee in the year prior to termination
and all outstanding options to purchase common stock held by Employee shall
immediately become fully vested and exercisable.

         12.2 For purposes of this Agreement, a "Change in Control" of the
Corporation shall mean a change in control which would be required to be
reported in response to Item 1 of Form 8-K promulgated under the Securities and
Exchange Act of 1934, as amended (the "Exchange Act"), whether or not the
Corporation is then subject to such reporting requirements including, without
limitation, if:

                  (i) any "person" (as such term is used in Sections 13(d) and
         14(d) of the Exchange Act) becomes a "beneficial owner" (as defined in
         Rule 13d-3 under the Exchange Act), directly or indirectly, of
         securities of the Corporation representing 40% or more of the combined
         voting power of the Corporation's then outstanding securities; or

                  (ii) there ceases to be a majority of the Board of Directors
         comprised of: (A) individuals who on the date hereof constituted the
         Board of the Corporation; and (B) any new director who subsequently was
         elected or nominated for election by a majority of the directors who
         held such office immediately prior to a Change in Control.

         12.3 Termination by the Corporation of Employee's employment for
"Cause" during the 12 month period following a Change in Control shall mean
termination due to: (i) gross neglect by Employee of his duties to the
Corporation, or gross breach by Employee of the Corporation's reasonable
policies that have been previously communicated to Employee, which in each case
is not cured by Employee within 15 days after written notice by the Corporation
to Employee describing the gross neglect or gross breach; (ii) the violation by
Employee of Articles 6,7 or 8 of this Agreement; or (iii) the conviction of
Employee by a court of competent jurisdiction of felony criminal conduct related
to the conduct of business.

         12.4 Employee shall be entitled to terminate his employment during the
12 month period following a Change in Control for Good Reason, which shall mean,
without Employee's express written consent, any of the following:

                  (i) a reduction by the Corporation in Employee's annual
         compensation in effect immediately prior to a Change in Control;

                  (ii) the assignment to Employee of any duties inconsistent
         with Employee's status or position with the Corporation, or a
         substantial alteration in the nature or status of Employee's
         responsibilities from those in effect immediately prior to the Change
         in Control;

                  (iii) the relocation of the Corporation's principal executive
         offices to a location more than fifty miles from their current
         location, or the Corporation requiring Employee to be based anywhere
         other than the Corporation's principal executive offices except for
         required travel on the Corporation's business to an extent
         substantially consistent with Employee's business travel obligations
         immediately prior to the Change in Control;

                  (iv) the material reduction by the Corporation of the benefits
         enjoyed by Employee under any of the Corporation's pension, life
         insurance, medical, health and accident, disability, deferred
         compensation, incentive awards, incentive stock options, or savings
         plans in which Employee was participating immediately prior to the
         Change in Control, or the material reduction by the Corporation of any
         material fringe benefit enjoyed by Employee immediately prior to the
         Change in Control;

                  (v) the failure of the Corporation to obtain a satisfactory
         agreement from any successor to assume and agree to perform this
         Agreement, as contemplated in Article 14; or

                  (vi) any purported termination of Employee's employment which
         is not made pursuant to a Notice of Termination satisfying the
         requirements of Section 12.6 below.


Notwithstanding the foregoing, unless the Employee gives a Notice of Termination
satisfying the requirements of Section 12.6 below within 45 days of the
occurrence of an event constituting Good Reason, the Employee shall have waived
his rights under this Agreement for any benefits arising out of that event.

         12.5 Termination by the Corporation of Employee's employment for
"Disability" during the 12 month period following a Change of Control shall mean
termination as a result of the Employee's incapacity due to physical or mental
illness, which has caused the Employee to have been absent from the full-time
performance of Employee's duties with the Corporation for five consecutive
months, and within 30 days after written Notice of Termination is given the
Employee shall not have returned to the full-time performance of the Employee's
duties.

         12.6 Any purported termination of Employee's employment by the
Corporation or by Employee following a Change in Control shall be communicated
by written Notice of Termination to the other party hereto and shall indicate
the specific termination provision in this Agreement relied upon and shall set
forth the facts and circumstances claimed to provide a basis for termination of
Employee's employment under this Agreement. Notice of termination and all other
communications provided for in the Agreement shall be in writing and shall be
deemed to have been duly given when delivered or mailed by United States
registered or certified mail, return receipt requested, postage prepaid,
addressed to the last known residence address of the Employee or, in the case of
the Corporation, to its principal office to the attention of the President of
the Corporation with a copy to its Secretary, or to such other address as either
party may have furnished to the other in writing in accordance herewith, except
that notice of change of address shall be effective only upon receipt.

         12.7 If a determination is made by legislation, regulations, rulings
directed to the Corporation or the Employee, or court decision that the
aggregate amount of any payment made to the Employee hereunder, or pursuant to
any plan, program or policy of the Corporation in connection with, on account
of, or as a result of, a Change in Control constitutes "excess parachute
payments" as defined in Section 280G of the Internal Revenue Code subject to the
excise tax provisions of Section 4999 of the Code, or any successor sections
thereof, the Employee shall be entitled to receive from the Corporation, in
addition to any other amounts payable hereunder, an amount which shall be equal
to such excise tax, plus, on a net after-tax basis, an amount equal to the
aggregate amount of any interest, penalties, fines or additions to any tax,
including income tax, which are imposed in connection with the imposition of
such excise tax. Such amount shall be payable to the Employee as soon as may be
practicable after such final determination is made. The Employee and the
Corporation shall mutually and reasonably determine whether or not such
determination has occurred or whether any appeal to such determination should be
made.

                                   ARTICLE 13
                         CESSATION OF CORPORATE BUSINESS

         13.1 This Agreement shall cease and terminate if the Corporation shall
discontinue its business, and all rights and liabilities thereunder shall cease,
except as provided in Article 14.

                                   ARTICLE 14
                                   ASSIGNMENT

         14.1 The Corporation shall have the right to assign this contract to
its successors or assigns, and all covenants or agreements hereunder shall inure
to the benefit of and be enforceable by or against its successors or assigns.

         14.2 The terms "successors" and "assigns" shall include any corporation
which buys all or substantially all of the Corporation's assets, or a
controlling portion of its stock, or with which it merges or consolidates.

                                   ARTICLE 15
                    FAILURE TO DEMAND, PERFORMANCE AND WAIVER

         15.1 The Corporation's failure to demand strict performance and
compliance with any part of this Agreement during the Employee's employment
shall not be deemed to be a waiver of the Corporation's rights under this
Agreement or by operation of law. Any waiver by either party of a breach of any
provision of this Agreement shall not operate as or be construed as a waiver of
any subsequent breach thereof.

                                   ARTICLE 16
                                ENTIRE AGREEMENT

         16.1 The Corporation and Employee acknowledge that this Agreement
contains the full and complete agreement between and among the parties, that
there are no oral or implied agreements or other modifications not specifically
set forth herein, and that this Agreement supersedes any prior agreements or
understandings, if any, between the Corporation and Employee, whether written or
oral. The parties further agree that no modifications of this Agreement may be
made except by means of a written agreement or memorandum signed by the parties.

                                   ARTICLE 17
                                  GOVERNING LAW

         17.1 The parties acknowledge that the Corporation's principal place of
business is located in the State of Minnesota, that this Agreement has been
entered into in the State of Minnesota and that they wish legal certainty and
predictability as to the terms of their undertaking. Accordingly, the parties
hereby agree that this Agreement shall be construed in accordance with the laws
of the State of Minnesota.

         IN WITNESS WHEREOF, the Corporation has hereunto signed its name and
Employee hereunder has signed his name, all as of the day and year first-above
written.


                                                        CNS, INC.


                                                     By /s/ Daniel E. Cohen
                                                        ------------------------
                                                        Daniel E. Cohen, M.D.
                                                        Chief Executive Officer


                                                        EMPLOYEE


                                                        /s/ Kirk P. Hodgdon
                                                        ------------------------
                                                        Kirk P. Hodgdon



                                                                   Exhibit 10.18
                              EMPLOYMENT AGREEMENT
                                     BETWEEN
                                    CNS, INC.
                                       AND
                                  DAVID J. BYRD



         THIS AGREEMENT, made and entered into in the City of Bloomington, State
of Minnesota, as of the 15th day of April, 1996, by and between CNS, Inc., a
corporation duly organized and existing under the laws of the State of Delaware
(the "Corporation") and David J. Byrd ("Employee");

                                    ARTICLE 1
                                   EMPLOYMENT

         1.1 The Corporation hereby employs Employee and Employee agrees to work
for Corporation at such duties as are assigned to him from time to time by the
directors and officers of the Corporation.

                                    ARTICLE 2
                                      TERM

         2.1 The term of this Agreement shall be for a period of one (1) year
from the date hereof (compensation commencing February 5, 1996), unless sooner
terminated as hereinafter provided. The Agreement shall thereafter continue in
effect from year to year unless altered or terminated as hereinafter provided.

                                    ARTICLE 3
                                     DUTIES

         3.1 Employee agrees, unless otherwise specifically authorized by the
Corporation, to devote his full time and effort to his duties for the profit,
benefit and advantage of the business of the Corporation.

                                    ARTICLE 4
                                  COMPENSATION

         4.1 The Corporation agrees to pay Employee a salary of One Hundred
Thirty Thousand Dollars ($130,000) per year, payable bi-monthly, as adjusted
from time to time by the Corporation's Board of Directors; and other benefits as
adopted from time to time by the Corporation. In addition, Employee may earn
cash bonus amounts as established by the Board of Directors from time to time.

                                    ARTICLE 5
                                    INSURANCE

         5.1 Employee agrees that the Corporation may, from time to time, apply
for and take out in its own name and at its own expense, life, health, accident,
or other insurance upon Employee that the Corporation may deem necessary or
advisable to protect its interests hereunder; and Employee agrees to submit to
any medical or other examination necessary for such purposes and to assist and
cooperate with the Corporation in preparing such insurance; and Employee agrees
that he shall have no right, title, or interest in or to such insurance.

                                    ARTICLE 6
                                 NONCOMPETITION

         6.1      The Corporation and the Employee acknowledge that:

                  a.       The Corporation's business is highly competitive;

                  b.       The essence of such business consists of confidential
                           information and trade secrets as described in Article
                           7, all of which are zealously protected and kept
                           secret by the Corporation;

                  c.       In the course of his employment, Employee will
                           acquire the information described in Article 7 and
                           that the Corporation would be adversely affected if
                           such information subsequently, and in the event of
                           the termination of the Employee's employment, is used
                           for the purposes of competing with the Corporation;

                  d.       The Corporation markets its products throughout the
                           United States; and

                  e.       For these reasons, both the Corporation and the
                           Employee further acknowledge and agree that the
                           restrictions contained herein are reasonable and
                           necessary for the protection of their respective,
                           legitimate interests.

         6.2 Employee agrees that from and after the date hereof for the term of
employment specified in Article 2 above and one (1) year after termination of
his employment with the Corporation, he will not, without the express written
permission of the Corporation, directly or indirectly own, manage, operate,
control, lend money to, endorse the obligations of, or participate or be
connected as an officer, 5% or more stockholder of a publicly-held company,
stockholder of a closely-held company, employee, partner, or otherwise, with any
enterprise or individual engaged in the business of developing, manufacturing or
marketing products that have been, are being or are planned to be developed by
the Corporation and will not in any manner, either directly or indirectly,
compete with the Corporation in such business. It is understood and acknowledged
by both parties that, inasmuch as the Corporation's products are marketed
worldwide, this covenant not to compete shall be enforced throughout the United
States and in any other country in which the Corporation is doing business as of
the date of Employee's termination of employment and in any country for which
the Corporation has developed or is in the process of developing a marketing
plan for its products, even if such plan is not yet in effect.

         6.3 Employee, during the term of his employment by the Corporation,
shall at all times keep the Corporation informed of any business activity and
outside employment, and shall not engage in any activity or employment which may
be in conflict with the Corporation's interests.

         6.4 If the Employee should breach any of the provisions of this Article
6, Corporation may enjoin him from continued breach, in addition to pursuing any
other available legal and equitable remedies.

                                    ARTICLE 7
                   CONFIDENTIAL INFORMATION AND TRADE SECRETS

         7.1 Employee has acquired and will acquire information and knowledge
respecting the intimate and confidential affairs of the Corporation including,
without limitation, confidential information with respect to the Corporation's
products, packages, improvements, designs, practices, sales or distribution
methods and other confidential information pertaining to the Corporation's
business or financial affairs, which may or may not be patentable, which are
developed by the Corporation at considerable time and expense, and which could
be unfairly utilized in competition with the Corporation. The term "trade
secret" shall be defined as follows:

         A trade secret may consist of any formula, pattern, device or
         compilation of information which is used in one's business, and which
         gives him an opportunity to obtain an advantage over competitors who do
         not know or use it.

Accordingly, Employee agrees that he shall not, during the period of his
employment hereunder or thereafter, use for his own benefit such confidential
information or trade secrets acquired during the term of his employment by the
Corporation. Further, during the period of his employment hereunder and
thereafter, the Employee shall not, without the written consent of the Board of
Directors of the Corporation or a person duly authorized thereby, disclose to
any person, other than an employee of the Corporation or a person to whom
disclosure is reasonably necessary or appropriate in connection with the
performance by the Employee of his duties, any confidential information or trade
secrets obtained by him while in the employ of the Corporation.

         7.2 Upon termination of employment, Employee agrees to deliver to the
Corporation all materials that include confidential information or trade
secrets, such as customer lists, product formulations, instruction sheets,
drawings, manuals, letters, notes, notebooks, books, reports and copies thereof,
and all other materials of a confidential nature which belong to or relate to
the business of the Corporation.

                                    ARTICLE 8
                           IMPROVEMENTS AND INVENTIONS

         8.1 Employee shall promptly and fully disclose to the Corporation, any
and all ideas, improvements, discoveries and inventions, whether or not they are
believed to be patentable (all of which are hereinafter referred to as
"Inventions"), which Employee conceives or first actually reduces to practice,
either solely or jointly with others, during the period of Employee's employment
or within two years after termination of employment, and which relate to the
business now or hereafter carried on or presently part of the business plan of
the Corporation or which results from any work performed by Employee for the
Corporation.

         8.2 All such Inventions shall be the sole and exclusive property of the
Corporation, and during the term of his employment and thereafter, whenever
requested to do so by the Corporation, Employee shall execute and assign any and
all applications, assignments and other instruments which the Corporation shall
deem necessary or convenient in order to apply for and obtain Letters Patent of
the United States and/or of any foreign countries for such Inventions and in
order to assign and convey to the Corporation or its nominee the sole and
exclusive right, title and interest in and to such Inventions, and Employee will
render aid and assistance in any interference or litigation pertaining thereto,
all expenses reasonably incurred by Employee at the request of the Corporation
shall be borne by the Corporation.

         8.3 To the extent, if any, that Minnesota law is determined to apply to
the enforceability of this Agreement, Minnesota Statute Section 181.78 provides
that the Agreement does not apply, and written notification is hereby given to
the Employee that this Agreement does not apply, to an Invention for which no
equipment, supplies, facility or trade secret information of the Corporation was
used and which was developed entirely on the Employee's own time, and (1) which
does not relate (a) directly to the business of the Corporation, or (b) to the
Corporation's actual or demonstrably anticipated research or development, or (2)
which does not result from any work performed by the Employee for the
Corporation.

                                    ARTICLE 9
                              JUDICIAL CONSTRUCTION

         9.1 The Employee believes and acknowledges that the provisions
contained in this Agreement, including the covenants contained in Articles 6, 7
and 8 of this Agreement, are fair and reasonable. Nonetheless, it is agreed that
if a court finds any of these provisions to be invalid in whole or in part under
the laws of any state, such finding shall not invalidate the covenants, nor the
Agreement in its entirety, but rather the covenants shall be construed and/or
blue-lined, reformed or rewritten by the court as if the most restrictive
covenants permissible under applicable law were contained herein.

                                   ARTICLE 10
                           RIGHT TO INJUNCTIVE RELIEF

         10.1 Employee acknowledges that a breach by the Employee of any of the
terms of Articles 6, 7, or 8 of this Agreement will render irreparable harm to
the Corporation; and that the Corporation shall therefore be entitled to any and
all equitable relief, including, but not limited to, injunctive relief, and to
any other remedy that may be available under any applicable law or agreement
between the parties, and to recover from the Employee all costs of litigation
including, but not limited to, attorneys' fees and court costs.

                                   ARTICLE 11
                                   TERMINATION

         11.1 Either party shall have the right to terminate this Agreement upon
ninety (90) days' notice to the other, and the Corporation shall pay Employee
until the date of termination, unless the Corporation terminates the Agreement
because the Employee has violated either Articles 6, 7 or 8, in which case no
additional compensation shall be payable to Employee. Employee acknowledges that
any employment and compensation can be terminated with or without cause at any
time by the Corporation, except as provided in Article 12.

                                   ARTICLE 12
                      TERMINATION UPON A CHANGE IN CONTROL

         12.1 Notwithstanding Section 11.1, if a Change in Control occurs during
the term of this Agreement, and if Employee's employment is terminated during
the 12 month period following the date of the Change in Control (i) by the
Corporation other than for Cause, death or Disability or (ii) by Employee for
Good Reason, then Employee shall be entitled to a lump sum payment equal to two
times the cash compensation paid to Employee in the year prior to termination
and all outstanding options to purchase common stock held by Employee shall
immediately become fully vested and exercisable.

         12.2 For purposes of this Agreement, a "Change in Control" of the
Corporation shall mean a change in control which would be required to be
reported in response to Item 1 of Form 8-K promulgated under the Securities and
Exchange Act of 1934, as amended (the "Exchange Act"), whether or not the
Corporation is then subject to such reporting requirements including, without
limitation, if:

                  (i) any "person" (as such term is used in Sections 13(d) and
         14(d) of the Exchange Act) becomes a "beneficial owner" (as defined in
         Rule 13d-3 under the Exchange Act), directly or indirectly, of
         securities of the Corporation representing 40% or more of the combined
         voting power of the Corporation's then outstanding securities; or

                  (ii) there ceases to be a majority of the Board of Directors
         comprised of: (A) individuals who on the date hereof constituted the
         Board of the Corporation; and (B) any new director who subsequently was
         elected or nominated for election by a majority of the directors who
         held such office immediately prior to a Change in Control.

         12.3 Termination by the Corporation of Employee's employment for
"Cause" during the 12 month period following a Change in Control shall mean
termination due to: (i) gross neglect by Employee of his duties to the
Corporation, or gross breach by Employee of the Corporation's reasonable
policies that have been previously communicated to Employee, which in each case
is not cured by Employee within 15 days after written notice by the Corporation
to Employee describing the gross neglect or gross breach; (ii) the violation by
Employee of Articles 6,7 or 8 of this Agreement; or (iii) the conviction of
Employee by a court of competent jurisdiction of felony criminal conduct related
to the conduct of business.

         12.4 Employee shall be entitled to terminate his employment during the
12 month period following a Change in Control for Good Reason, which shall mean,
without Employee's express written consent, any of the following:

                  (i) a reduction by the Corporation in Employee's annual
         compensation in effect immediately prior to a Change in Control;

                  (ii) the assignment to Employee of any duties inconsistent
         with Employee's status or position with the Corporation, or a
         substantial alteration in the nature or status of Employee's
         responsibilities from those in effect immediately prior to the Change
         in Control;

                  (iii) the relocation of the Corporation's principal executive
         offices to a location more than fifty miles from their current
         location, or the Corporation requiring Employee to be based anywhere
         other than the Corporation's principal executive offices except for
         required travel on the Corporation's business to an extent
         substantially consistent with Employee's business travel obligations
         immediately prior to the Change in Control;

                  (iv) the material reduction by the Corporation of the benefits
         enjoyed by Employee under any of the Corporation's pension, life
         insurance, medical, health and accident, disability, deferred
         compensation, incentive awards, incentive stock options, or savings
         plans in which Employee was participating immediately prior to the
         Change in Control, or the material reduction by the Corporation of any
         material fringe benefit enjoyed by Employee immediately prior to the
         Change in Control;

                  (v) the failure of the Corporation to obtain a satisfactory
         agreement from any successor to assume and agree to perform this
         Agreement, as contemplated in Article 14; or

                  (vi) any purported termination of Employee's employment which
         is not made pursuant to a Notice of Termination satisfying the
         requirements of Section 12.6 below.

Notwithstanding the foregoing, unless the Employee gives a Notice of Termination
satisfying the requirements of Section 12.6 below within 45 days of the
occurrence of an event constituting Good Reason, the Employee shall have waived
his rights under this Agreement for any benefits arising out of that event.

         12.5 Termination by the Corporation of Employee's employment for
"Disability" during the 12 month period following a Change of Control shall mean
termination as a result of the Employee's incapacity due to physical or mental
illness, which has caused the Employee to have been absent from the full-time
performance of Employee's duties with the Corporation for five consecutive
months, and within 30 days after written Notice of Termination is given the
Employee shall not have returned to the full-time performance of the Employee's
duties.

         12.6 Any purported termination of Employee's employment by the
Corporation or by Employee following a Change in Control shall be communicated
by written Notice of Termination to the other party hereto and shall indicate
the specific termination provision in this Agreement relied upon and shall set
forth the facts and circumstances claimed to provide a basis for termination of
Employee's employment under this Agreement. Notice of termination and all other
communications provided for in the Agreement shall be in writing and shall be
deemed to have been duly given when delivered or mailed by United States
registered or certified mail, return receipt requested, postage prepaid,
addressed to the last known residence address of the Employee or, in the case of
the Corporation, to its principal office to the attention of the President of
the Corporation with a copy to its Secretary, or to such other address as either
party may have furnished to the other in writing in accordance herewith, except
that notice of change of address shall be effective only upon receipt.

         12.7 If a determination is made by legislation, regulations, rulings
directed to the Corporation or the Employee, or court decision that the
aggregate amount of any payment made to the Employee hereunder, or pursuant to
any plan, program or policy of the Corporation in connection with, on account
of, or as a result of, a Change in Control constitutes "excess parachute
payments" as defined in Section 280G of the Internal Revenue Code subject to the
excise tax provisions of Section 4999 of the Code, or any successor sections
thereof, the Employee shall be entitled to receive from the Corporation, in
addition to any other amounts payable hereunder, an amount which shall be equal
to such excise tax, plus, on a net after-tax basis, an amount equal to the
aggregate amount of any interest, penalties, fines or additions to any tax,
including income tax, which are imposed in connection with the imposition of
such excise tax. Such amount shall be payable to the Employee as soon as may be
practicable after such final determination is made. The Employee and the
Corporation shall mutually and reasonably determine whether or not such
determination has occurred or whether any appeal to such determination should be
made.

                                   ARTICLE 13
                         CESSATION OF CORPORATE BUSINESS

         13.1 This Agreement shall cease and terminate if the Corporation shall
discontinue its business, and all rights and liabilities thereunder shall cease,
except as provided in Article 14.

                                   ARTICLE 14
                                   ASSIGNMENT

         14.1 The Corporation shall have the right to assign this contract to
its successors or assigns, and all covenants or agreements hereunder shall inure
to the benefit of and be enforceable by or against its successors or assigns.

         14.2 The terms "successors" and "assigns" shall include any corporation
which buys all or substantially all of the Corporation's assets, or a
controlling portion of its stock, or with which it merges or consolidates.

                                   ARTICLE 15
                    FAILURE TO DEMAND, PERFORMANCE AND WAIVER

         15.1 The Corporation's failure to demand strict performance and
compliance with any part of this Agreement during the Employee's employment
shall not be deemed to be a waiver of the Corporation's rights under this
Agreement or by operation of law. Any waiver by either party of a breach of any
provision of this Agreement shall not operate as or be construed as a waiver of
any subsequent breach thereof.

                                   ARTICLE 16
                                ENTIRE AGREEMENT

         16.1 The Corporation and Employee acknowledge that this Agreement
contains the full and complete agreement between and among the parties, that
there are no oral or implied agreements or other modifications not specifically
set forth herein, and that this Agreement supersedes any prior agreements or
understandings, if any, between the Corporation and Employee, whether written or
oral. The parties further agree that no modifications of this Agreement may be
made except by means of a written agreement or memorandum signed by the parties.

                                   ARTICLE 17
                                  GOVERNING LAW

         17.1 The parties acknowledge that the Corporation's principal place of
business is located in the State of Minnesota, that this Agreement has been
entered into in the State of Minnesota and that they wish legal certainty and
predictability as to the terms of their undertaking. Accordingly, the parties
hereby agree that this Agreement shall be construed in accordance with the laws
of the State of Minnesota.

         IN WITNESS WHEREOF, the Corporation has hereunto signed its name and
Employee hereunder has signed his name, all as of the day and year first-above
written.


                                                        CNS, INC.


                                                     By /s/ Daniel E. Cohen
                                                        ------------------------
                                                        Daniel E. Cohen, M.D.
                                                        Chief Executive Officer


                                                        EMPLOYEE

 
                                                        /s/ David J. Byrd
                                                        ------------------------
                                                        David J. Byrd



                                                                    EXHIBIT 11.1

<TABLE>
<CAPTION>

                                    CNS, INC.
          COMPUTATION OF NET EARNINGS (LOSS) PER SHARE OF COMMON STOCK

                                                     Year Ended December 31,
                                          ------------------------------------------
                                               1996           1995            1994
                                          ------------   ------------   ------------
<S>                                       <C>            <C>            <C>          
NET INCOME (LOSS):
Income (loss) from continuing
     operations .......................   $ 15,522,484   $ 13,310,505   $ (2,558,101)
Income from discontinued operations ...              0        765,989       (309,314)
                                          ------------   ------------   ------------
Net income (loss) .....................   $ 15,522,484   $ 14,076,494   $ (2,867,415)
                                          ============   ============   ============


PRIMARY EARNINGS PER SHARE:
Average number of common and common
equivalent shares outstanding
     Average common shares outstanding      18,704,000     17,221,000     15,755,000
     Incentive stock options ..........        636,000        663,000              0
     Non-qualified stock options ......        392,000        392,000              0
     Warrants .........................         75,000         70,000              0
                                          ------------   ------------   ------------
                                            19,807,000     18,346,000     15,755,000
                                          ============   ============   ============

Earnings per share from continuing
     operations .......................   $        .78   $        .73   $       (.16)
Earnings per share from discontinued
     operations .......................              0            .04           (.02)
                                          ------------   ------------   ------------
Primary earnings (loss) per share .....   $        .78   $        .77   $       (.18)
                                          ============   ============   ============


FULLY DILUTED EARNINGS PER SHARE:
Average number of common and common
equivalent shares outstanding
     Average common shares outstanding      18,704,000     17,221,000     15,755,000
     Incentive stock options ..........        636,000        680,000              0
     Non-qualified stock options ......        392,000        403,000              0
     Warrants .........................         75,000         72,000              0
                                          ------------   ------------   ------------
                                            19,807,000     18,376,000     15,755,000
                                          ============   ============   ============

Earnings per share from continuing
     operations .......................   $        .78   $        .72   $       (.16)
Earnings per share from discontinued
     operations .......................              0            .04           (.02)
                                          ------------   ------------   ------------
Fully diluted earnings (loss) per share   $        .78   $        .76   $       (.18)
                                          ============   ============   ============

</TABLE>




Financial Highlights


[PHOTO]

<TABLE>
<CAPTION>

                                                                         Years ended December 31,
                                                    1996            1995           1994            1993           1992
- --------------------------------------------------------------------------------------------------------------------------
<S>                                             <C>            <C>            <C>             <C>             <C>         
Results of Operations(1)(2):
     Net sales                                  $ 85,866,525   $ 48,631,855   $  2,798,174    $     93,352    $          0
     Gross profit                                 52,519,647     31,077,442      1,008,629          44,840               0
     Operating income (loss)                      21,742,602     12,398,086     (2,757,636)       (395,554)              0
     Income (loss) from continuing operations
         before income taxes                      24,022,484     12,969,505     (2,558,101)       (298,753)              0
     Income (loss) from continuing operations     15,522,484     13,310,505     (2,558,101)       (298,753)              0
     Net income (loss)                            15,522,484     14,076,494     (2,867,415)     (1,430,773)       (808,169)
     Net income (loss) per common and
     common equivalent share:
         From continuing operations             $        .78   $       0.72   $      (0.16)   $      (0.02)   $       0.00
         From discontinued operations                    .00           0.04          (0.02)          (0.09)          (0.07)
                                                --------------------------------------------------------------------------

              Net income (loss) per share       $        .78   $       0.76   $      (0.18)   $      (0.11)   $      (0.07)
                                                ========================================================================== 
     Weighted average number of common and
         common equivalent shares outstanding     19,807,000     18,376,000     15,755,000      13,145,000      12,276,000

                                                                               December 31,
                                                    1996            1995           1994            1993           1992
- --------------------------------------------------------------------------------------------------------------------------
Financial Position(1):
     Working capital                            $ 78,402,795   $ 25,855,456   $ 10,790,457    $  3,716,040    $  5,200,527
     Total assets                                 89,409,067     32,340,535     11,612,871       3,871,506       5,200,527
     Stockholders' equity                         79,774,907     26,885,342     11,206,535       3,871,506       5,200,527
</TABLE>

(1)  Until June 1995, the Company manufactured and marketed diagnostic devices
     for sleep disorders. This line of business was sold in June 1995 and is
     reported as discontinued operations.

(2)  Results of operations prior to 1996 included no income tax expense due to
     net operating loss and credit carryforwards.


                                        1


MANAGEMENT'S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS


The following discussion of the financial condition and results of operations
should be read in conjunction with the Company's audited financial statements
and notes thereto appearing elsewhere in this Annual Report. In the opinion of
the Company's management, the quarterly unaudited information set forth below
has been prepared on the same basis as the audited financial information, and
includes all adjustments (consisting only of normal, recurring adjustments)
necessary to present this information fairly when read in conjunction with the
Company's financial statements and notes thereto.

OVERVIEW

The Company was founded in 1982. From 1987 until 1995, the Company designed,
manufactured and marketed computer-based diagnostic devices for sleep disorders.
In 1995, the Company focused on the Breathe Right nasal strip and divested
itself of the assets related to its sleep disorders business. Unless otherwise
noted, the following discussion of financial condition and results of operations
relate only to continuing operations of the Company. The Company's revenues are
derived primarily from the manufacture and sale of the Breathe Right nasal
strip. Revenue from sales is recognized when earned, generally at the time
products are shipped.

       The Company obtained the license to manufacture and sell the Breathe
Right nasal strip in 1992 and received FDA clearance in October 1993 to market
the Breathe Right nasal strip as a product which improves nasal breathing. In
September 1994, the Company launched its consumer marketing program which was
enhanced by broad media coverage of the use of Breathe Right nasal strips by
professional football players. At the same time, a number of radio and
television personalities provided unsolicited endorsements of the product on
national radio and television.

       During 1995, the Company continued its marketing efforts and also focused
on expanding its distribution network both domestically and internationally.

       In the first quarter of 1995, a rapid increase in domestic demand for the
product resulted in the Company being unable to secure delivery of sufficient
raw materials to avoid large back orders and out of stock situations at the
retail level. The Company eliminated the back orders and began building
inventory by the end of the second quarter of 1995.

       In August 1995, the Company signed an exclusive international
distribution agreement with 3M to market Breathe Right nasal strips outside the
U.S. and Canada. At the end of 1995, Breathe Right nasal strips were available
in most domestic drug stores, mass merchants and warehouse clubs and a majority
of grocery stores. In November 1995, the Company received FDA clearance to
market the Breathe Right nasal strip for the reduction or elimination of snoring
and began marketing programs emphasizing the snoring benefits of the product.

       In February 1996, the Company received FDA clearance to market the
Breathe Right nasal strip for the temporary relief of nasal congestion and
thereafter launched a media program to increase consumer awareness of the
benefits of the product for this application. In June 1996, the Company received
FDA clearance to market the Breathe Right nasal strip for the temporary relief
of breathing difficulties due to a deviated nasal septum. In July 1996, U.S.
Utility Patents were issued covering the basic invention of the Breathe Right
nasal strip and additional elements incorporated in the product. By the end of
1996, the Company's international distributor, 3M, had introduced the Breathe
Right nasal strip in more than 30 foreign countries.

<TABLE>
<CAPTION>

OPERATING RESULTS

The tables below set forth certain selected financial information of the Company
and the percentage of net sales represented by certain items included in the
Company's statements of operations for the periods indicated.

                                               Three Months Ended           Year Ended
- --------------------------------------------------------------------------
                                     Mar 31,  Jun 30,    Sep 30,   Dec 31,   Dec 31,
                                      1996     1996       1996      1996      1996
- --------------------------------------------------------------------------------------
                                                      (In thousands)
<S>                                 <C>       <C>       <C>       <C>       <C>    
Domestic net sales                  $17,986   $12,611   $11,582   $17,919   $60,098
International net sales               2,835     8,508     7,793     6,632    25,768
                                    --------------------------------------------------
   Net sales                         20,821    21,119    19,375    24,551    85,866
Cost of goods sold                    7,652     9,147     8,000     8,548    33,347
                                    --------------------------------------------------
   Gross profit                      13,169    11,972    11,375    16,003    52,520
                                    --------------------------------------------------
Operating expenses:
   Marketing and selling              7,430     6,917     4,862     7,589    26,798
   General and administrative           738       645       760       727     2,870
   Product development                  157       340       336       275     1,109
                                    --------------------------------------------------
     Total operating expenses         8,325     7,902     5,958     8,591    30,777
                                    --------------------------------------------------
     Operating income                 4,844     4,070     5,417     7,412    21,743
Other income, net                       155       685       696       743     2,279
                                    --------------------------------------------------
   Income from continuing
   operations before income taxes   $ 4,999   $ 4,755   $ 6,113   $ 8,155   $24,022
                                    ==================================================

</TABLE>

                                         Three Months Ended          Year Ended
- --------------------------------------------------------------------
                                   Mar 31, Jun 30,   Sep 30,  Dec 31, Dec 31,
                                    1996    1996      1996     1996    1996
- -------------------------------------------------------------------------------

Net sales                          100.0%   100.0%   100.0%   100.0%   100.0%
Cost of goods sold                  36.7     43.3     41.3     34.8     38.8
                                   --------------------------------------------
   Gross profit                     63.3     56.7     58.7     65.2     61.2
                                   --------------------------------------------
Operating expenses:
   Marketing and selling            35.7     32.8     25.1     30.9     31.2
   General and administrative        3.5      3.0      3.9      3.0      3.3
   Product development                .8      1.6      1.7      1.1      1.3
                                   --------------------------------------------
     Total operating expenses       40.0     37.4     30.7     35.0     35.8
                                   --------------------------------------------
     Operating income               23.3     19.3     28.0     30.2     25.3
Other income, net                    0.7      3.2      3.6      3.0      2.7
                                   --------------------------------------------
   Income from continuing
   operations before income taxes   24.0%    22.5%    31.6%    33.2%    28.0%
                                   ============================================


                                       8

<TABLE>
<CAPTION>
                                              Three Months Ended             Year Ended
- ---------------------------------------------------------------------------
                                    Mar 31,   Jun 30,    Sep 30,     Dec 31,   Dec 31,
                                     1995      1995        1995       1995      1995
- ---------------------------------------------------------------------------------------
                                                (In thousands)
<S>                                <C>        <C>        <C>        <C>        <C>    
Domestic net sales                 $ 7,151    $18,540    $10,180    $11,324    $47,196
International net sales                308        278        108        742      1,436
                                   ----------------------------------------------------
   Net sales                         7,459     18,818     10,288     12,066     48,632
Cost of goods sold                   2,850      7,072      3,513      4,119     17,555
                                   ----------------------------------------------------
   Gross profit                      4,609     11,746      6,775      7,947     31,077
                                   ----------------------------------------------------
Operating expenses:
   Marketing and selling             2,140      3,788      4,836      5,931     16,695
   General and administrative          254        377        639        657      1,927
   Product development                  46          7          3          0         57
                                   ----------------------------------------------------
     Total operating expenses        2,440      4,172      5,478      6,588     18,679
                                   ----------------------------------------------------
     Operating income                2,169      7,574      1,297      1,359     12,398
Other income, net                       84        124        214        149        572
                                   ----------------------------------------------------
   Income from continuing
   operations before income taxes  $ 2,253    $ 7,698    $ 1,511    $ 1,508    $12,970
                                   ====================================================


                                              Three Months Ended             Year Ended
- ---------------------------------------------------------------------------
                                    Mar 31,   Jun 30,    Sep 30,     Dec 31,   Dec 31,
                                     1995      1995        1995       1995      1995
- ---------------------------------------------------------------------------------------

Net sales                            100.0%     100.0%     100.0%     100.0%     100.0%
Cost of goods sold                    38.2       37.6       34.2       34.1       36.1
                                   ----------------------------------------------------
   Gross profit                       61.8       62.4       65.8       65.9       63.9
                                   ----------------------------------------------------
Operating expenses:
   Marketing and selling              28.7       20.1       47.0       49.2       34.3
   General and administrative          3.4        2.0        6.2        5.4        4.0
   Product development                  .6         .1         .0         .0         .1
                                   ----------------------------------------------------
     Total operating expenses         32.7       22.2       53.2       54.6       38.4
                                   ----------------------------------------------------
     Operating income                 29.1       40.2       12.6       11.3       25.5
Other income, net                      1.1         .7        2.1        1.2        1.2
                                   ----------------------------------------------------
   Income from continuing
   operations before income taxes     30.2%      40.9%      14.7%      12.5%      26.7%
                                   ====================================================

</TABLE>

<TABLE>
<CAPTION>

                                                  Three Months Ended              Year Ended
- --------------------------------------------------------------------------------
                                     Mar 31,     Jun 30,     Sep 30,     Dec 31,    Dec 31,
                                      1994        1994        1994        1994       1994
- --------------------------------------------------------------------------------------------
                                                  (In thousands)
<S>                                 <C>         <C>         <C>         <C>         <C>    
Domestic net sales                  $   344     $   529     $   682     $ 1,243     $ 2,798
International net sales                   0           0           0           0           0
                                    --------------------------------------------------------
   Net sales                            344         529         682       1,243       2,798
Cost of goods sold                      248         364         368         809       1,790
                                    --------------------------------------------------------
   Gross profit                          96         165         314         434       1,008
                                    --------------------------------------------------------
Operating expenses:
   Marketing and selling                387         517         839       1,357       3,100
   General and administrative           140         182         184         160         666
   Product development                    0           0           0           0           0
                                    --------------------------------------------------------
     Total operating expenses           527         699       1,023       1,517       3,766
                                    --------------------------------------------------------
     Operating income                  (431)       (534)       (709)     (1,083)     (2,758)
Other income, net                        (3)         60          78          64         200
                                    --------------------------------------------------------
   Income from continuing
   operations before income taxes   $  (434)    $  (474)    $  (631)    $(1,019)    $(2,558)
                                    ========================================================

                                                  Three Months Ended              Year Ended
- --------------------------------------------------------------------------------
                                     Mar 31,     Jun 30,     Sep 30,     Dec 31,    Dec 31,
                                      1994        1994        1994        1994       1994
- --------------------------------------------------------------------------------------------
Net sales                             100.0%      100.0%      100.0%      100.0%      100.0%
Cost of goods sold                     72.1        68.8        54.0        65.1        63.9
                                    --------------------------------------------------------
   Gross profit                        27.9        31.2        46.0        34.9        36.1
                                    --------------------------------------------------------
Operating expenses:
   Marketing and selling              112.5        97.7       123.0       109.1       110.8
   General and administrative          40.7        34.4        27.0        12.9        23.8
   Product development                   .0          .0          .0          .0          .0
                                    --------------------------------------------------------
     Total operating expenses         153.2       132.1       150.0       122.0       134.6
                                    --------------------------------------------------------
     Operating income                (125.3)     (100.9)     (104.0)      (87.1)      (98.5)
Other income, net                       (.9)       11.3        11.5         5.1         7.1
                                    --------------------------------------------------------
   Income from continuing
   operations before income taxes    (126.2)%     (89.6)%     (92.5)%     (82.0)%     (91.4)%
                                    ========================================================

</TABLE>

1996 COMPARED TO 1995

NET SALES. Net sales increased to $85.9 million for 1996 from $48.6 million for
1995. Breathe Right nasal strip sales increased in 1996 in part as a result of
increased consumer advertising, particularly national television and radio, and
the commencement of international sales. The Company has experienced in the
past, and expects that it will continue to experience in the future, quarterly
fluctuations in both domestic and international sales and earnings. These
fluctuations are due in part to seasonality of sales as described below, as well
as increases and decreases in purchases by distributors and retailers in
anticipation of future demand by consumers.

       Unlike domestic sales in the first nine months of 1995, which reflected
an increase in inventory levels at existing and new retail outlets, domestic
sales during 1996 approximated off the shelf movement at retail due to increased
consumer demand for the product. As a result, the quarterly domestic sales
patterns for the first three quarters of 1996 are not directly comparable to the
first three quarters of 1995. During the fourth quarter of 1996, domestic retail
sell-through of Breathe Right nasal strips was estimated to be approximately 50
percent higher than the fourth quarter of 1995. For the year 1996, domestic
retail sell-through approximately doubled from the 1995 level.

       International sales increased to $25.8 million for 1996 from $1.4 million
for 1995. International sales in 1996 represented primarily initial inventory
purchases by 3M, the Company's international distributor, and initial stocking
of inventory at international retail outlets in certain countries. As a result,
the Company does not expect that the quarterly international sales patterns for
1997 will be directly comparable to the quarters of 1996.


                                       9


       GROSS PROFIT. Gross profit was $52.5 million for 1996 compared to $31.1
million for 1995. Gross profit as a percentage of net sales was 61.2% for 1996
compared to 63.9% for 1995. The lower gross profit in 1996 was due to the higher
level of international sales. The Company obtains lower gross profit margins on
international sales because the Company sells product to 3M at a price lower
than its sales price in domestic markets. In connection with these international
sales, 3M is responsible for substantially all of the operating expenses and a
portion of the packaging costs. Domestic gross profit as a percentage of
domestic net sales for 1996 was approximately 4 percentage points higher than
1995, primarily due to lower manufacturing costs resulting from the Company
bringing a portion of the packaging operation in-house and increased production
levels. The Company is continuing efforts to reduce the manufacturing costs of
the product and improve gross profit margins on sales.

       MARKETING AND SELLING EXPENSES. Marketing and selling expenses were $26.8
million for 1996 compared to $16.7 million for 1995. This increase resulted
primarily from expenses associated with national television and radio
advertising. Marketing and selling expenses as a percentage of net sales
decreased to 31.2% in 1996 from 34.3% in 1995 as a result of the higher level of
sales.
       GENERAL AND ADMINISTRATIVE EXPENSES. General and administrative expenses
were $2.9 million for 1996 compared to $1.9 million for 1995. This increase
resulted from the additional personnel and systems required to support growth of
the Breathe Right nasal strip business. General and administrative expenses as a
percentage of net sales decreased to 3.3% in 1996 from 4.0% in 1995 as a result
of the higher level of sales.

       PRODUCT DEVELOPMENT EXPENSES. Product development expenses were $1.1
million for 1996 compared to $57,000 for 1995. This increase resulted from
expenses associated with the development of potential new products and
enhancements to the Breathe Right nasal strip. Product development expenses as a
percentage of net sales increased to 1.3% in 1996 from .1% in 1995 primarily as
a result of increased expenditures.

       INTEREST INCOME, NET. Interest income, net was $2.3 million for 1996
compared to $571,000 for 1995. This increase resulted primarily from investment
of net proceeds from the public offering of common stock completed in the second
quarter of 1996.

       INCOME TAX BENEFIT (EXPENSE). Income tax expense for 1996 was $8.5
million or 35.4% of income before income taxes. The income tax benefit for 1995
of $341,000 resulted from the recognition of the benefit of net operating losses
and credit carry forwards from prior years by the elimination of the valuation
allowance on deferred tax assets due to the Company's expected future taxable
income. There were no net operating loss carry forwards available for 1996 or
future years.

1995 COMPARED TO 1994

NET SALES. Net sales increased to $48.6 million for 1995 from $2.8 million for
1994. Breathe Right nasal strip sales increased as a result of expanded consumer
advertising and an increase in the number of retail outlets selling the product.
In the first quarter of 1995, a rapid increase in demand for the product
resulted in the Company being unable to avoid large back orders and out of stock
situations. As a result, net sales for the three months ended June 30, 1995
included approximately $7 million of back orders received in the prior quarter.
The Company believes that much of the product sold during the nine months ended
September 30, 1995 represented an increase in inventory levels at existing and
new retail outlets and initial stocking of inventory of additional box and size
configurations of the product.

       GROSS PROFIT. Gross profit was $31.1 million for 1995 compared to $1.0
million for 1994. Gross profit as a percentage of net sales improved to 63.9%
for 1995 compared to 36.1% for 1994, primarily as a result of efficiencies
realized from the higher level of Breathe Right nasal strip sales and cost
reduction programs initiated by the Company.

       MARKETING AND SELLING EXPENSES. Marketing and selling expenses were $16.7
million for 1995 compared to $3.1 million for 1994. This increase resulted
primarily from the marketing expenses associated with a full year of consumer
advertising for the Breathe Right nasal strip. Marketing and selling expenses as
a percentage of net sales decreased to 34.3% in 1995 from 110.8% in 1994 as a
result of the higher level of sales.

       GENERAL AND ADMINISTRATIVE EXPENSES. General and administrative expenses
were $1.9 million for 1995 compared to $666,000 for 1994. This increase resulted
from the additional personnel and systems required to support growth of the
Breathe Right nasal strip business. General and administrative expenses as a
percentage of net sales decreased to 4.0% in 1995 from 23.8% in 1994 primarily
as a result of the higher level of sales.

       INTEREST INCOME, NET. Interest income, net was $571,000 for 1995 compared
to $200,000 for 1994, resulting from investment of funds from the sale of the
Company's sleep disorder diagnostic products business.
 
       INCOME TAX BENEFIT. The income tax benefit for 1995 of $341,000 resulted
from the recognition of the benefit of net operating losses and credit carry
forwards from prior years by the elimination of the valuation allowance on
deferred tax assets due to the Company's expected future taxable income.

SEASONALITY

The Company believes that approximately 50 percent of Breathe Right nasal strip
users currently use the product for the temporary relief of nasal congestion.
Sales of nasal congestion remedies are higher during the fall and winter seasons
because of increased use during the cold season. For this reason the Company's
domestic net sales were relatively higher in the first and fourth quarters of
1996.


                                       10


LIQUIDITY AND CAPITAL RESOURCES

At December 31, 1996, the Company had cash, cash equivalents and marketable
securities of $62.4 million and working capital of $78.4 million.

       OPERATING ACTIVITIES. The Company provided cash from operations of
approximately $16.4 million for 1996 compared to a use of cash of $1.5 million
for 1995. The improved cash flow was primarily due to an increase in income from
continuing operations plus a reduction in inventories and an increase in current
liabilities, offset by an increase in accounts receivable resulting from higher
sales levels.

       INVESTING ACTIVITIES. The Company purchased, net of sales and maturities,
marketable securities of $42.4 million in 1996 with net proceeds from the public
offering of common stock and cash provided from operations, compared to net
purchases of $2.9 million in 1995. Marketable securities purchased consisted of
commercial paper, corporate bonds, U.S. Government obligations and municipal
bonds.

       The Company purchased $465,000 of property and equipment in 1996 compared
to $384,000 in 1995 to support increases in sales of the Breathe Right nasal
strip. Capitalized patent and trademark costs were $141,000 in 1996 compared to
$73,000 in 1994. The Company currently expects to spend up to an aggregate of
$7.5 million on capital expenditures in 1997 and 1998 in order to among other
things supplement its in-house manufacturing capability and to expand and
upgrade management information systems. The final amount of the expenditures as
well as the timing of the expenditures may be subject to change.

       FINANCING ACTIVITIES. In April 1996, the Company completed a public
offering of 1,725,000 shares of common stock. Of these shares, 1,525,000 shares
were sold by the Company and 200,000 shares by selling shareholders. Net
proceeds to the Company were $35.5 million. The Company intends to use the net
proceeds to provide working capital; to finance certain supplementary in-house
manufacturing capability; to expand and upgrade management information systems;
and for other general corporate purposes, including the possible future
acquisition of products that would compliment our existing operations. The
Company also received $686,000 in 1996 from the exercise of stock options.

       In June 1995, the Company sold all the assets of its sleep disorder
diagnostic products business. Proceeds from the sale included $5.0 million cash
and a note receivable of $596,000 that was collected later in 1995. The Company
also received $1.1 million in 1995 from the exercise of stock options and
warrants.

       The Company believes that its existing funds and funds generated from
operations will be sufficient to support its planned operations for the
foreseeable future.

RECENT ACCOUNTING PRONOUNCEMENTS

In October 1995, the Financial Accounting Standards Board issued Statement No.
123, Accounting for Stock-Based Compensation. In 1996, the Company adopted the
disclosure provisions of this Statement while continuing to account for options
and other stock-based compensation using Accounting Principles Board Opinion No.
25, Accounting for Stock Issued to Employees, and related interpretations.

FORWARD LOOKING STATEMENTS

This Annual Report contains forward-looking statements under the Private
Securities Litigation Reform Act of 1995 that are subject to certain risks and
uncertainties that could cause actual results to differ materially from those
presently anticipated or projected. Such forward-looking statements can be
identified by the use of terminology such as "may," "will," "expect," "plan,"
"intend," "anticipate," "estimate," or "continue" or comparable terminology.
Factors that could cause actual results to differ from the results discussed in
the forward-looking statements include, but are not limited to: (i) the
Company's revenue and profitability is currently reliant on sales of a single
product; (ii) the Company's success will depend, to a large extent, on the
enforceability and comprehensiveness of the patents on the Breathe Right nasal
strip technology, and the Company has been sued for patent infringement (see
Item 3, Legal Proceedings in the Company's Form 10-K for the year ended December
31, 1996); (iii) the markets in which the Company competes are highly
competitive; and (iv) the risk factors included in the Company's Prospectus
dated March 29, 1996.


                                       11

<TABLE>
<CAPTION>

STATEMENTS OF OPERATIONS

                                                                                               Years ended December 31,
                                                                                           1996          1995          1994
- -------------------------------------------------------------------------------------------------------------------------------
<S>                                                                                <C>             <C>             <C>         
Net sales ......................................................................   $ 85,866,525    $ 48,631,855    $  2,798,174
Cost of goods sold .............................................................     33,346,878      17,554,413       1,789,545
                                                                                   --------------------------------------------
     Gross profit ..............................................................     52,519,647      31,077,442       1,008,629
                                                                                   --------------------------------------------
Operating expenses:
     Marketing and selling .....................................................     26,798,820      16,695,428       3,099,806
     General and administrative ................................................      2,869,163       1,926,988         666,459
     Product development .......................................................      1,109,062          56,940               0
                                                                                   --------------------------------------------
         Total operating expenses ..............................................     30,777,045      18,679,356       3,766,265
                                                                                   --------------------------------------------

         Operating income (loss) ...............................................     21,742,602      12,398,086      (2,757,636)
Other income (expense):
     Interest income ...........................................................      2,279,882         583,919         207,480
     Interest expense ..........................................................              0         (12,500)         (7,945)
                                                                                   --------------------------------------------
         Other income, net .....................................................      2,279,882         571,419         199,535
                                                                                   --------------------------------------------
         Income (loss) from continuing operations before income taxes ..........     24,022,484      12,969,505      (2,558,101)
Income tax benefit (expense) ...................................................     (8,500,000)        341,000               0
                                                                                   --------------------------------------------
     Income (loss) from continuing operations ..................................     15,522,484      13,310,505      (2,558,101)

Loss from operations of discontinued sleep division (less applicable income
     tax benefit of $259,000 in 1995) ..........................................              0        (459,901)       (309,314)
Gain on sale of sleep division (less applicable income taxes of $690,00 in 1995)              0       1,225,890               0
                                                                                   --------------------------------------------
         Net income (loss) .....................................................   $ 15,522,484    $ 14,076,494    $ (2,867,415)
                                                                                   ============================================ 
Net income (loss) per common and common equivalent share:
     From continuing operations ................................................   $        .78    $        .72    $       (.16)
     From discontinued operations ..............................................            .00             .04            (.02)
                                                                                   --------------------------------------------
         Net income (loss) per share ...........................................   $        .78    $        .76    $       (.18)
                                                                                   ============================================
Weighted average number of common and
     common equivalent shares outstanding ......................................     19,807,000      18,376,000      15,755,000
                                                                                   ============================================
</TABLE>

The accompanying notes are an integral part of the financial statements. 


                                       12

<TABLE>
<CAPTION>

BALANCE SHEETS

                                                                                                   December 31,
                                                                                              1996           1995
- --------------------------------------------------------------------------------------------------------------------
<S>                                                                                        <C>           <C>        
ASSETS
Current assets:
     Cash and cash equivalents .........................................................   $12,109,150   $ 2,593,113
     Marketable securities .............................................................    50,339,193     7,909,160
     Accounts receivable, net of allowance for doubtful accounts
         of $210,000 in 1996 and $201,000 in 1995 ......................................    14,665,731     7,830,793
     Inventories .......................................................................     8,314,826    11,100,909
     Prepaid expenses and other current assets .........................................     1,647,055       997,674
     Deferred income taxes .............................................................       961,000       879,000
                                                                                           -------------------------
     Total current assets ..............................................................    88,036,955    31,310,649
Property and equipment, net ............................................................       839,415       558,999
Patents and trademarks, net ............................................................       192,633       126,887
Certificate of deposit, restricted .....................................................       340,064       320,000
Deferred income taxes ..................................................................             0        24,000
                                                                                           -------------------------
                                                                                           $89,409,067   $32,340,535
                                                                                           =========================

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
     Accounts payable ..................................................................   $ 5,134,683   $ 3,778,077
     Accrued expenses ..................................................................     3,179,944     1,169,116
     Accrued income taxes ..............................................................     1,319,533       508,000
                                                                                           -------------------------
     Total current liabilities .........................................................     9,634,160     5,455,193
                                                                                           -------------------------
Stockholders' equity:
     Preferred stock--authorized 8,483,589 shares;
         none issued or outstanding ....................................................             0             0
     Common stock--$.01 par value; authorized 50,000,000 shares;  issued and outstanding
         19,145,445 shares in 1996 and 17,387,852 shares in 1995 .......................       191,454       173,878
     Additional paid-in capital ........................................................    63,177,939    25,828,434
     Retained earnings .................................................................    16,405,514       883,030
                                                                                           -------------------------
     Total stockholders' equity ........................................................    79,774,907    26,885,342
                                                                                           -------------------------
Commitments (notes 9 and 10)
                                                                                           -------------------------
                                                                                           $89,409,067   $32,340,535
                                                                                           =========================
</TABLE>

The accompanying notes are an integral part of the financial statements.


                                       13

<TABLE>
<CAPTION>

STATEMENTS OF STOCKHOLDERS' EQUITY

YEARS ENDED DECEMBER 31, 1996, 1995, AND 1994
                                                                   Common stock   
                                                               -------------------        Additional       Retained        Total
                                                               Number          Par         paid-in         earnings    stockholders'
                                                              of shares       value        capital         (deficit)      equity
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                                         <C>          <C>            <C>            <C>             <C>         
Balance at December 31, 1993                                13,203,104   $    132,032   $ 14,065,523   $(10,326,049)   $  3,871,506
     Proceeds from public stock offering less
         issuance costs of $1,119,000                        3,450,000         34,500      9,627,382              0       9,661,882
     Stock issued in connection with
         Employee Stock Purchase Plan                           15,552            154         33,676              0          33,830
     Stock options exercised                                   133,000          1,330        163,352              0         164,682
     Warrants exercised                                        240,000          2,400        339,600              0         342,000
     Warrants issued                                                 0              0             50              0              50
     Net loss for the year                                           0              0              0     (2,867,415)     (2,867,415)
                                                            ------------------------------------------------------------------------
Balance at December 31, 1994                                17,041,656        170,416     24,229,583    (13,193,464)     11,206,535
     Stock issued in connection with
         Employee Stock Purchase Plan                            5,365             54         22,377              0          22,431
     Stock options exercised                                   129,870          1,299        379,034              0         380,333
     Tax benefit from stock options exercised                        0              0        485,000              0         485,000
     Warrants exercised, less issuance costs of $35,000        210,961          2,109        712,440              0         714,549
     Net income for the year                                         0              0              0     14,076,494      14,076,494
                                                            ------------------------------------------------------------------------
Balance at December 31, 1995                                17,387,852        173,878     25,828,434        883,030      26,885,342
     Proceeds from public stock offering less
         issuance costs of $2,469,000                        1,525,000         15,250     35,449,926              0      35,465,176
     Stock issued in connection with
         Employee Stock Purchase Plan                              893              9         11,048              0          11,057
     Stock options exercised                                   231,700          2,317        683,531              0         685,848
     Tax benefit from stock options exercised                        0              0      1,205,000              0       1,205,000
     Net income for the year                                         0              0              0     15,522,484      15,522,484
                                                            ------------------------------------------------------------------------
Balance at December 31, 1996                                19,145,445   $    191,454   $ 63,177,939   $ 16,405,514    $ 79,774,907
                                                            ========================================================================
</TABLE>

The accompanying notes are an integral part of the financial statements.


                                       14

<TABLE>
<CAPTION>

STATEMENTS OF CASH FLOWS

                                                                                       Years ended December 31,
                                                                                  1996           1995          1994
- ---------------------------------------------------------------------------------------------------------------------------
<S>                                                                       <C>              <C>              <C>           
Operating activities:
     Net income (loss) ................................................   $  15,522,484    $  14,076,494    $  (2,867,415)
     Adjustments to reconcile net income (loss) to net cash provided by
         (used in) operating activities:
       Net gain on sale of assets of discontinued operations ..........               0       (1,915,890)               0
       Depreciation and amortization ..................................         259,822          187,428           59,707
       Deferred income taxes ..........................................         (58,000)        (418,000)               0
       Changes in operating assets and liabilities:
         Accounts receivable ..........................................      (6,834,938)      (6,894,514)        (744,552)
         Inventories ..................................................       2,786,083       (9,975,900)        (717,626)
         Prepaid expenses and other current assets ....................        (649,381)        (752,055)        (195,484)
         Net assets of discontinued operations ........................               0         (814,201)         205,433
         Accounts payable and accrued expenses ........................       5,383,967        5,048,857           54,955
                                                                          ------------------------------------------------
              Net cash provided by (used in) operating activities .....      16,410,037       (1,457,781)      (4,204,982)
                                                                          ------------------------------------------------
Investing activities:
     Purchases of marketable securities ...............................    (177,630,971)     (42,709,438)     (14,118,156)
     Sales and maturities of marketable securities ....................     135,200,938       39,768,835        9,149,599
     Payments for purchases of property and equipment .................        (464,675)        (383,810)        (229,414)
     Payments for patents and trademarks ..............................        (141,309)         (73,426)         (90,906)
     Purchase of certificate of deposit, restricted ...................         (20,064)        (320,000)               0
     Net proceeds from promissory note ................................               0          595,611                0
                                                                          ------------------------------------------------
              Net cash used in investing activities ...................     (43,056,081)      (3,122,228)      (5,288,877)
                                                                          ------------------------------------------------
Financing activities:
     Net proceeds from sale of discontinued operations ................               0        5,000,000                0
     Net proceeds from public stock offering ..........................      35,465,176                0        9,661,932
     Proceeds from the issuance of common stock
         under Employee Stock Purchase Plan ...........................          11,057           22,431           33,830
     Proceeds from the exercise of stock options ......................         685,848          380,333          164,682
     Proceeds from exercise of common stock warrants ..................               0          714,549          342,000
                                                                          ------------------------------------------------
              Net cash provided by financing activities ...............      36,162,081        6,117,313       10,202,444
                                                                          ------------------------------------------------
              Net increase in cash and cash equivalents ...............       9,516,037        1,537,304          708,585
Cash and cash equivalents:
     Beginning of year ................................................       2,593,113        1,055,809          347,224
                                                                          ------------------------------------------------
     End of year ......................................................   $  12,109,150    $   2,593,113    $   1,055,809
                                                                          ------------------------------------------------
Supplemental disclosure of cash flow information:
     Cash paid during the year for interest ...........................   $           0    $      12,500    $      12,945
     Cash paid during the year for income taxes .......................       6,541,467                0                0
                                                                          ================================================
</TABLE>

The accompanying notes are an integral part of the financial statements.


                                       15


NOTES TO FINANCIAL STATEMENTS

December 31, 1996, 1995 and 1994

NOTE 1

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

BUSINESS  CNS, Inc. ("the Company"), designs, manufactures and markets consumer
products, primarily the Breathe Right nasal strip. The Breathe Right nasal strip
is a nonprescription, single use, disposable device that can reduce or eliminate
snoring by improving nasal breathing and temporarily relieving nasal congestion.
The Breathe Right nasal strip is sold over-the-counter in retail outlets,
including drug, grocery and mass merchant stores. The Company has an
international distribution agreement with 3M Company to market Breathe Right
nasal strips outside the U.S. and Canada.

REVENUE RECOGNITION  Revenue from sales is recognized at the time products are
shipped.

ACCOUNTING ESTIMATES  The preparation of financial statements in conformity with
generally accepted accounting principles requires management to make estimates
and assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the
reporting period. Actual results could differ from those estimates.

FAIR VALUE OF FINANCIAL INSTRUMENTS  All financial instruments are carried at
amounts that approximate estimated fair value.

CASH EQUIVALENTS  Cash equivalents consist primarily of money market funds.

MARKETABLE SECURITIES  The Company classifies its marketable debt securities as
available-for-sale and records these securities at fair market value. Net
realized and unrealized gains and losses are determined on the specific
identification cost basis. Any unrealized gains and losses are reflected as a
separate component of stockholders' equity. A decline in the market value of any
available-for-sale security below cost that is deemed other than temporary,
results in a charge to operations resulting in the establishment of a new cost
basis for the security.

INVENTORIES  Inventories are valued at the lower of cost (determined on a
first-in, first-out basis) or market.

PROPERTY AND EQUIPMENT  Property and equipment are stated at cost. Equipment is
depreciated using the straight-line method over five years. Leasehold
improvements are amortized over the lesser of the estimated useful life of the
improvement or the term of the lease.

PATENTS AND TRADEMARKS  Patents and trademarks are stated at cost and are
amortized over three years using the straight-line method.

STOCK BASED COMPENSATION  The Company applies Accounting Principles Board
Opinion No. 25 (APB No. 25), Accounting for Stock Issued to Employees, and
related interpretations in accounting for its plans. Accordingly, no
compensation expense has been recognized for its stock-based compensation plans.
The Company has adopted the disclosure requirements under Statement of Financial
Accounting Standards No. 123 (SFAS No. 123), Accounting and Disclosure of
Stock-Based Compensation.

FOREIGN SALES  Foreign sales are made in U.S. dollars only. There are no
currency conversions.

ADVERTISING  The Company expenses the production costs of advertising the first
time the advertising runs.

INCOME TAXES  Deferred tax assets and liabilities and the resultant provision
for income taxes are determined based on the difference between the financial
statement and tax bases of assets and liabilities using enacted tax rates in
effect for the year in which the differences are expected to reverse.

NET INCOME (LOSS) PER SHARE  Net income per share has been computed based upon
the weighted average number of common and common equivalent shares outstanding
during the year. Net loss per common share has been computed using the weighted
average number of common shares outstanding during the year.

RECLASSIFICATION  Certain prior year amounts have been reclassified to conform
to the 1996 presentation.

NOTE 2 

SALE OF DIVISION 

On June 1, 1995 the Company completed the sale of all the assets of its sleep
disorder diagnostic products division. Net sale proceeds of $5,000,000 cash and
a note receivable of $596,000 resulted in a gain on the sale of discontinued
operations of $1,916,000. The net loss of this operation is shown on the
statement of operations as the loss from discontinued operations.

NOTE 3

MARKETABLE SECURITIES

Marketable securities, including estimated fair value based on quoted market
prices or valuation models, at December 31, 1996 and 1995 are summarized as
follows (in thousands):

                                              December 31,
                                    1996                       1995
- -----------------------------------------------------------------------------
                             Cost      Fair Value      Cost       Fair Value
- -----------------------------------------------------------------------------
Commercial paper           $ 2,983      $ 2,983      $     0      $     0
Corporate bonds              6,045        6,045            0            0
U.S. Government
   obligations               1,998        1,998        7,909        7,909
Municipal bonds             39,313       39,313            0            0
- -----------------------------------------------------------------------------
     Total marketable
       securities          $50,339      $50,339      $ 7,909      $ 7,909
=============================================================================

       Maturities of marketable securities at December 31, 1996 are as follows
(in thousands):
                                                       Cost      Fair Value 
- -----------------------------------------------------------------------------
Due within one year                                  $22,997      $22,997
Due after one year through three years                27,342       27,342
- -----------------------------------------------------------------------------
     Total marketable securities                     $50,339      $50,339
=============================================================================

       There were no realized gains or losses during 1996, 1995 or 1994.

NOTE 4

ADVERTISING
At December 31, 1996 and 1995 $212,000 and $561,000, respectively, of
advertising costs were reported as assets. Advertising expense was $16,215,000
in 1996, $11,839,000 in 1995, and $2,429,000 in 1994.


                                       16


NOTE 5

DETAILS OF SELECTED BALANCE SHEET ACCOUNTS 

Details of selected balance sheet accounts are as follows 
(in thousands):

                                             1996      1995      1994
- ---------------------------------------------------------------------
Allowance for doubtful accounts:
   Balance beginning of year                 $201      $ 55      $  0
   Plus provision for doubtful accounts       123       154        55
   Less charge offs                           114         8         0
- ---------------------------------------------------------------------
     Balance end of year                     $210      $201      $ 55
=====================================================================

                                                  December 31,
                                                1996       1995
- ---------------------------------------------------------------------
Inventories:
   Finished goods                            $ 6,254    $ 9,364
   Work in process                               462        200
   Raw materials and component parts           1,599      1,537
- ---------------------------------------------------------------------
     Total inventories                       $ 8,315    $11,101
=====================================================================
Property and equipment:
   Production equipment                      $   789    $   527
   Office equipment and leasehold
     improvements                                376        173
- ---------------------------------------------------------------------
                                               1,165        700
   Less accumulated depreciation
     and amortization                            326        141
- ---------------------------------------------------------------------
     Property and equipment, net             $   839    $   559
=====================================================================
Patents and trademarks:
   Patents and trademarks                    $   366    $   224
   Less accumulated amortization                 173         97
- ---------------------------------------------------------------------
     Patents and trademarks, net             $   193    $   127
=====================================================================
Accrued expenses:
   Promotions and allowances                 $ 1,305    $   386
   Royalties and commissions                   1,284        643
   Salaries, incentives and paid time off        392        102
   Other                                         199         38
- ---------------------------------------------------------------------
     Total accrued expenses                  $ 3,180    $ 1,169
=====================================================================

NOTE 6

STOCKHOLDERS' EQUITY

STOCK OPTIONS The Company's stock option plans allow for grant of options to
officers, directors, and employees to purchase up to 2,200,000 shares of common
stock at exercise prices not less than 100% of fair market value on the dates of
grant. The term of the options may not exceed ten years and vest in increments
over 1 to 5 years from the grant date. The plans allow for the grant of shares
of restricted common stock. No shares of restricted common stock have been
granted under these plans as of December 31, 1996.
       Stock option activity under these plans is summarized as follows:

                          Weighted-average                      Shares
                           Exercise Price     Shares          Available
                            Per Share       Outstanding       for Grant
- -----------------------------------------------------------------------
Balance at
   December 31, 1993      $    1.64           682,000          331,222
     1994 plan                  --                  0        1,000,000
     Granted                   3.28           530,000         (530,000)
     Exercised                 1.24          (133,000)               0
     Canceled                  2.25           (31,400)          31,400
- -----------------------------------------------------------------------
Balance at
   December 31, 1994           2.50         1,047,600          832,622
     Granted                   5.80           698,000         (698,000)
     Exercised                 2.93          (129,870)               0
     Canceled                  4.88          (107,430)         107,430
- -----------------------------------------------------------------------
Balance at
   December 31, 1995           3.85         1,508,300          242,052
     Granted                  17.61           175,000         (175,000)
     Exercised                 2.96          (231,700)               0
- -----------------------------------------------------------------------
Balance at
   December 31, 1996      $    5.65         1,451,600           67,052
=======================================================================

       At December 31, 1996, the range of exercise prices and weighted-average
remaining contractual life of outstanding options was $1.31 - $21.13 and 7.5
years, respectively. At December 31, 1996 and 1995, currently exercisable
options aggregated 775,700 shares and 653,000 shares of common stock,
respectively and the weighted-average exercise price of those options was $3.87
and $3.10, respectively.

       The per share weighted-average fair value of stock options granted during
1996 and 1995 is estimated as $11.00 and $3.48, respectively on the date of
grant using the Black-Scholes option pricing model with the following
assumptions: volatility of 65%, risk-free interest rate of 5.4% and an expected
life of 6 years.

       The Company applies APB No. 25, Accounting for Stock Issued to Employees,
and related interpretations in accounting for its plans. Accordingly, no
compensation expense has been recognized for its stock-based compensation plans.
Had the Company determined compensation cost based on the fair value at the
grant date for its stock options under SFAS No. 123, Accounting and Disclosure
of Stock-Based Compensation, the Company's net income and earnings per share
would have been reduced by approximately $900,000, or $.04 per share in 1996 and
$1.5 million, or $.08 per share in 1995.

       Pro forma net income reflects only options granted in 1996 and 1995.
Therefore, the full impact of calculating compensation cost for stock options
under SFAS No. 123 is not reflected in the pro forma net income amounts
presented because compensation cost is reflected over the options' vesting
period and compensation cost for options granted prior to January 1, 1995 is not
considered.

EMPLOYEE STOCK PURCHASE PLAN  The employee Stock Purchase Plan allows eligible
employees to purchase shares of the Company's common stock through payroll
deductions. The purchase price is the lower of 85% of the fair market value of
the stock on the first or last day of each six-month period during which an
employee participated in the plan. The Company has reserved 200,000 shares under


                                       17


the plan of which 136,386 shares have been purchased by employees as of December
31, 1996.

WARRANTS  In connection with an agreement to license a product to be marketed as
the Breathe Right device, the licenser was issued a warrant to purchase 100,000
shares of the Company's common stock exercisable at a price of $2.75 per share
which expires March 1997. During 1995 a total of 12,500 shares were exercised.

       During 1995 warrants to purchase 200,000 shares at $3.75 were exercised.
The warrants had been issued in 1994 to the underwriter of the Company's 1994
public stock offering. During 1994 warrants to purchase 240,000 shares at $1.425
were exercised. The warrants had been issued in 1992 to the underwriter of the
Company's 1992 public stock offering.

PREFERRED STOCK  At December 31, 1996, the Company is authorized to issue
1,000,000 shares of Series A Junior Participating Preferred Stock upon a
triggering event under the Company's stockholders' rights plan and 7,483,589
shares of undesignated preferred stock. 

NOTE 7 

INCOME TAXES 

Income tax expense (benefit), from continuing operations, for the three years
ended December 31, 1996, excluding tax on discontinued operations, is as follows
(in thousands):

                                        Current       Deferred      Total
- --------------------------------------------------------------------------
1996:
   Federal                             $ 8,164      $   (52)      $ 8,112
   State                                   394           (6)          388
                                       -----------------------------------
     Income tax expense (benefit)      $ 8,558      $   (58)      $ 8,500
                                       ===================================
1995:
   Federal                             $   532      $  (853)      $  (321)
   State                                    30          (50)          (20)
                                       -----------------------------------
     Income tax expense (benefit)      $   562      $  (903)      $  (341)
                                       ===================================

       There was no tax expense in 1994.
       Income tax expense (benefit) attributable to income from continuing
operations differed from the amounts computed by applying the U.S. federal
income tax rate of 35% as a result of the following (in thousands):

                                            1996          1995          1994
- ------------------------------------------------------------------------------
Computed tax expense (benefit)            $ 8,408       $ 4,539       $  (895)
State taxes, net of federal benefit           452           389             0
Benefit of foreign sales corporation         (417)            0             0
Change in deferred tax asset
   valuation allowance                          0        (5,439)          895
Other                                          57           170             0
                                          ------------------------------------
   Actual tax expense (benefit)           $ 8,500       $  (341)      $     0
                                          ====================================

       The tax effects of temporary differences that give
rise to significant portions of the deferred tax assets and deferred tax
liabilities for 1996 and 1995 are presented below (in thousands):

                                             December 31,
                                           1996        1995
- ------------------------------------------------------------
Deferred tax assets:
   Inventory items                    $   294       $   275
   Accounts receivable allowance           78            74
   Patents and trademarks                  55            31
   Accrued expenses                       574           213
   Tax credits                             24           316
                                      ----------------------
                                        1,025           909
Deferred tax liabilities:
   Property and equipment                 (64)           (6)
                                      ----------------------
     Net deferred tax assets          $   961       $   903
                                      ======================
NOTE 8

SALES

The Company had two significant customers, including 3M Company, who accounted
for approximately 42% of total sales in 1996, one significant customer who
accounted for approximately 13% of total sales in 1995, and two significant
customers who accounted for approximately 37% of total sales in 1994. Accounts
receivable from these customers as of December 31, 1996 and 1995 were $6,762,000
and $1,319,000, respectively.

       Foreign sales by geographic area are as follows (in thousands):

                                1996        1995        1994
- ------------------------------------------------------------
Europe                        $12,617      $  162       $ 0
Asia                           10,616         370         0
Other                           2,535         904         0
                              ------------------------------
     Total foreign sales      $25,768      $1,436       $ 0
                              ==============================
NOTE 9

LICENSE AGREEMENT
The Company has an agreement to exclusively license the Breathe Right nasal
strip. Royalties due under this agreement are 3% of net sales. To maintain the
Company's license, it must make minimum royalty payments of $300,000 in 1997 and
$450,000 each year thereafter until the patent for the product expires. Royalty
expense was $2,647,000 in 1996, $1,458,000 in 1995, and $111,000 in 1994.

NOTE 10

OPERATING LEASES

The Company leases equipment and office space under non-cancelable operating
leases which expire over the next four years. Future minimum lease payments due
in accordance with these leases as of December 31, 1996 are as follows
(in thousands):

Year ending December 31,                              Amount
- -------------------------------------------------------------
1997                                                  $  446
1998                                                     446
1999                                                     446
2000                                                     409
                                                      -------
   Future minimum lease payments                      $1,747
                                                      =======

       Total rental expense for operating leases was $473,000 in 1996, $377,000
in 1995, and $351,000 in 1994.

       The Company's office space lease requires a $320,000 letter of credit to
remain with the lessor. The letter of credit is secured by a $340,000
certificate of deposit which bears interest at 5.75% per annum and matures on
April 30, 1998.


                                       18


INDEPENDENT AUDITORS' REPORT

The Board of Directors and Stockholders
CNS, Inc.:

We have audited the accompanying balance sheets of CNS, Inc. as of December 31,
1996 and 1995 and the related statements of operations, stockholders' equity,
and cash flows for each of the years in the three-year period ended December 31,
1996. These financial statements are the responsibility of the Company's
management. Our responsibility is to express an opinion on these financial
statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the financial position of CNS, Inc. as of December 31,
1996 and 1995 and the results of its operations and its cash flows for each of
the years in the three-year period ended December 31, 1996 in conformity with
generally accepted accounting principles.



Minneapolis, Minnesota
January 28, 1997



COMMON STOCK INFORMATION


PRICE RANGE The Common Stock of the Company has been traded under the symbol
"CNXS"on the NASDAQ National Market since April 8, 1994. The following table
sets forth the high and low last sale prices of the Company's stock for the
periods indicated. The prices prior to June 23, 1995 have been adjusted to
reflect the Company's two-for-one stock split of that date.

1996                                            High        Low
- -------------------------------------------------------------------
First Quarter                                $ 25 7/8    $ 14 5/8
Second Quarter                                 25 1/8      19
Third Quarter                                  25 3/8      15 3/8
Fourth Quarter                                 20 1/2      13 1/2

1995                                            High        Low
- -------------------------------------------------------------------
First Quarter                                $  9 5/8    $  4 7/16
Second Quarter                                 19           9 15/16
Third Quarter                                  24 1/4      13 1/8
Fourth Quarter                                 17 3/8       9 1/2

SHAREHOLDERS As of March 3, 1997, there were approximately 1,000 owners of
record of the Common Stock and an estimated 22,000 beneficial holders whose
shares were registered in the names of nominees.

DIVIDEND POLICY The Company has never paid any cash dividends on its Common
Stock. The Company currently intends to retain any earnings for use in its
operations and does not anticipate paying any cash dividends in the foreseeable
future. 


                                       19



                                                                    EXHIBIT 21.1

                           SUBSIDIARIES OF THE COMPANY


                                                                Jurisdiction
Name of Subsidiary                                             of Organization
- ------------------                                             ---------------
CNS FSC, Inc.                                                     Barbados



                          INDEPENDENT AUDITORS' CONSENT


The Board of Directors
CNS, Inc,:


We consent to incorporation by reference in the Registration Statements Nos.
33-19044, 33-29454, 33-42971, and 33-59719 on Form S-8 of CNS, Inc. of our
report dated January 28, 1997, relating to the balance sheets of CNS, Inc. as of
December 31, 1996 and 1995, and the related statements of operations,
stockholders' equity and cash flows for each of the years in the three-year
period ended December 31, 1996, which report appears in the December 31, 1996
annual report on Form 10-K of CNS, Inc.


                                                           KPMG Peat Marwick LLP


Minneapolis, Minnesota
March 21, 1997


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<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               DEC-31-1996
<CASH>                                      12,109,150
<SECURITIES>                                50,339,193
<RECEIVABLES>                               14,665,731
<ALLOWANCES>                                         0
<INVENTORY>                                  8,314,826
<CURRENT-ASSETS>                            88,036,955
<PP&E>                                         839,415
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                              89,409,067
<CURRENT-LIABILITIES>                        9,634,160
<BONDS>                                              0
                                0
                                          0
<COMMON>                                       191,454
<OTHER-SE>                                  79,583,453
<TOTAL-LIABILITY-AND-EQUITY>                89,409,067
<SALES>                                     85,866,525
<TOTAL-REVENUES>                            85,866,525
<CGS>                                       33,346,878
<TOTAL-COSTS>                               30,777,045
<OTHER-EXPENSES>                                     0
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<INCOME-PRETAX>                             24,022,484
<INCOME-TAX>                                 8,500,000
<INCOME-CONTINUING>                         15,522,484
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