NEWELL CO
PRE 14A, 1995-02-21
GLASS CONTAINERS
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                                SCHEDULE 14A
                   INFORMATION REQUIRED IN PROXY STATEMENT

                          SCHEDULE 14A INFORMATION

    Proxy Statement Pursuant to Section 14(a) of the Securities Exchange
                       Act of 1934 (Amendment No.   )

   Filed by the Registrant                      _X_
   Filed by a party other than the Registrant   ___

   Check the appropriate box:

   _X_  Preliminary Proxy Statement
   ___  Confidential, for Use of the Commission Only (as permitted by
        Rule 14a-6(e)(2))
   ___  Definitive Proxy Statement
   ___  Definitive Additional Materials
   ___  Soliciting Material Pursuant to Section 240.14a-11(c) or Section
        240.14a-12

                                 NEWELL CO.
              ------------------------------------------------
              (Name of Registrant as Specified in Its Charter)


              ------------------------------------------------
                 (Name of Person(s) Filing Proxy Statement,
                          if other than Registrant)

   Payment of Filing Fee (Check the appropriate box): 

   _X_  $125 per Exchange Act Rule 0-11(c)(1)(ii), 14a-6(i)(1),
        14a-6(i)(2) or Item 22(a)(2) of Schedule 14A.
   ___  $500 per each party to the controversy pursuant to Exchange Act
        Rule 14a-6(i)(3).
   ___  Fee computed on table below per Exchange Act Rules 14a-6(i)(4)
        and 0-11.
        (1)  Title of each class of securities to which transaction
             applies:___________________________________________________
        (2)  Aggregate number of securities to which transaction applies:
             ___________________________________________________________
        (3)  Per unit price or other underlying value of transaction
             computed pursuant to Exchange Act Rule 0-11 (Set forth the
             amount on which the filing fee is calculated and state how
             it was determined): _______________________________________
        (4)  Proposed maximum aggregate value of transaction: __________
        (5)  Total fee paid: ___________________________________________

   ___  Fee paid previously with preliminary materials.
   ___  Check box if any part of the fee is offset as provided by
        Exchange Act Rule 0-11(a)(2) and identify the filing for which
        the offsetting fee was paid previously.  Identify the previous
        filing by registration statement number, or the Form or Schedule
        and the date of its filing.
        (1)  Amount Previously Paid: ___________________________________
        (2)  Form, Schedule or Registration Statement: _________________
        (3)  Filing Party: _____________________________________________
        (4)  Date Filed: _______________________________________________


   <PAGE>

                                   [LOGO]

                  NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                           To Be Held May 10, 1995


   To the Stockholders of NEWELL CO.:

        The Annual Meeting of Stockholders of NEWELL CO. will be held on
   May 10, 1995 at 10:00 A.M., Central Daylight Savings Time, at the
   Newell Room, Highland Community College Conference Center, 2998 Pearl
   City Road, Freeport, Illinois, for the following purposes:

        1.   To elect three directors of the Company to serve for a term
             of three years;

        2.   To consider and vote upon an amendment to the Restated
             Certificate of Incorporation, as amended, of Newell Co. to
             increase the number of authorized shares of Common Stock
             from 300,000,000 to 400,000,000;

        3.   To consider and vote upon the ratification of the
             appointment of Arthur Andersen L.L.P. as the Company's
             independent accountants for the year 1995; and

        4.   To transact such other business as may properly come before
             the Annual Meeting and any adjournment or postponement
             thereof.

        Stockholders of record at the close of business on March 13, 1995
   are entitled to notice of and to vote at the Annual Meeting or any
   adjournment or postponement thereof.

        Newell Co.'s Annual Report for the year 1994 is enclosed for your
   convenience.

        Please sign and date the enclosed proxy card and return it
   promptly in the accompanying envelope (no postage required if mailed
   in the United States) to ensure that your shares will be represented
   at the Annual Meeting.  If you attend the Annual Meeting, you may vote
   your shares in person even if you have previously submitted a proxy.

                                    By Order of the Board of Directors,

                                                [SIGNATURE]


                                             RICHARD H. WOLFF
                                                 Secretary


   March 17, 1995


   <PAGE>

                                 NEWELL CO.
                                Newell Center
                          29 East Stephenson Street
                          Freeport, Illinois 61032

                             __________________

                    PROXY STATEMENT FOR ANNUAL MEETING OF
                   STOCKHOLDERS TO BE HELD ON MAY 10, 1995

        This proxy statement and the accompanying proxy card are being
   furnished in connection with the solicitation of proxies by the Board
   of Directors of NEWELL CO., a Delaware corporation (the "Company"),
   from holders of the Company's outstanding shares of Common Stock, par
   value $1.00 per share (the "Common Stock"), for the Annual Meeting of
   Stockholders to be held May 10, 1995 for the purposes set forth in the
   accompanying notice (the "Annual Meeting").  The Company will bear the
   costs of soliciting proxies from its stockholders.  In addition to
   soliciting proxies by mail, directors, officers and employees of the
   Company, without receiving additional compensation therefor, may
   solicit proxies by telephone, by telegram or in person.  Arrangements
   also will be made with brokerage firms and other custodians, nominees
   and fiduciaries to forward solicitation materials to the beneficial
   owners of Common Stock held of record by such persons, and the Company
   will reimburse such brokerage firms, custodians, nominees and
   fiduciaries for reasonable out-of-pocket expenses incurred by them in
   connection therewith.  The Company has engaged  Morrow & Co. to assist
   in the solicitation of proxies in connection with the Annual Meeting
   and has agreed to pay such firm $8,000, plus out-of-pocket costs and
   expenses.  This proxy statement is first being mailed to stockholders
   of the Company on or about March 17, 1995.


                            VOTING AT THE MEETING

        At the close of business on March 13, 1995, the record date for
   determining stockholders entitled to notice of and to vote at the
   Annual Meeting (the "Record Date"), there were outstanding and
   entitled to vote approximately ___________ shares of Common Stock. 
   All of the outstanding shares of Common Stock are entitled to vote on
   all matters which properly come before the Annual Meeting, and each
   stockholder will be entitled to one vote for each share of Common
   Stock held.

        Each proxy that is properly signed and received prior to the
   Annual Meeting will, unless revoked, be voted in accordance with the
   instructions on such proxy.  If no instruction is indicated, the
   shares will be voted FOR the election of the three nominees for
   director listed in this proxy statement, FOR adoption of the amendment
   to the Restated Certificate of Incorporation, as amended, of the
   Company (the "Restated Certificate of Incorporation") and FOR
   ratification of the appointment of Arthur Andersen L.L.P.  A
   stockholder who has given a proxy may revoke such proxy at any time
   before it is voted at the Annual Meeting by delivering a written
   notice of revocation or a duly executed proxy bearing a later date to


   <PAGE>

   the Secretary of the Company or by attending the meeting and voting in
   person.

        A quorum of stockholders is necessary to take action at the
   Annual Meeting.  A majority of the outstanding shares of Common Stock
   of the Company, represented in person or by proxy, will constitute a
   quorum.  Votes cast by proxy or in person at the Annual Meeting will
   be tabulated by the inspectors of election appointed for the Annual
   Meeting.  The inspectors of election will determine whether or not a
   quorum is present at the Annual Meeting.  The inspectors of election
   will treat abstentions as shares of Common Stock that are present and
   entitled to vote for purposes of determining the presence of a quorum. 
   Under certain circumstances, a broker or other nominee may have
   discretionary authority to vote certain shares of Common Stock if
   instructions have not been received from the beneficial owner or other
   person entitled to vote.  If a broker or other nominee indicates on
   the proxy that it does not have instructions or discretionary
   authority to vote certain shares of Common Stock on a particular
   matter, those shares will not be considered as present for purposes of
   determining whether a quorum is present or whether a matter has been
   approved.

        The three nominees for director who receive the greatest number
   of votes cast in person or by proxy at the Annual Meeting shall be
   elected directors of the Company.  The vote required for adoption of
   the amendment to the Restated Certificate of Incorporation and for
   ratification of the appointment of Arthur Andersen L.L.P. as
   independent accountants for the year 1995 is the affirmative vote of a
   majority of the shares of Common Stock present in person or
   represented by proxy at the Annual Meeting.  For purposes of
   determining stockholder approval, abstentions will be treated as
   shares of Common Stock voted against adoption of the amendment to
   Restated Certificate of Incorporation and as shares of Common Stock
   voted against ratification of the appointment of Arthur Andersen
   L.L.P. as independent accountants for the year 1995.


                     PROPOSAL 1 -- ELECTION OF DIRECTORS

        The Company's Board of Directors is currently composed of ten
   directors who are divided into three classes.  One class is elected
   each year for a three-year term.  At the Annual Meeting, Messrs.
   Thomas A. Ferguson, Jr. and Allan P. Newell and Ms. Elizabeth Cuthbert
   Millett will be nominated to serve in Class II until the Annual
   Meeting of Stockholders to be held in 1998 and until their successors
   have been duly elected and qualified.  Proxies will be voted, unless
   otherwise indicated, for the election of the three nominees for
   director.  Proxies will be voted in a discretionary manner should any
   nominee be unable to serve.

        All of the nominees, except for Ms. Elizabeth Cuthbert Millett,
   are currently serving as directors of the Company.  Mr. William R.
   Cuthbert, who is currently serving as a director in Class II, will


                                     -4-


   <PAGE>

   retire at the Annual Meeting.  Norman S. Livingston, Jr., who was
   serving as a director in Class II, passed away on September 27, 1994. 
   The Board of Directors and the Company have greatly benefited from the
   counsel, guidance and experience of Messrs. Cuthbert and Livingston
   and are grateful for their contributions.  Ms. Elizabeth Cuthbert
   Millett, the daughter of Mr. William R. Cuthbert, will be standing for
   election for the first time.

        The dates shown for service as a director of the Company include
   service as a director of the predecessor of the Company prior to July
   1987.  The nominees, and certain information about them and the
   directors serving in Class I and Class III whose terms expires in
   future years, are set forth below.  Please note that Mr. Thomas A.
   Ferguson, Jr. and Mr. Daniel C. Ferguson are not related.


                        Name and Background                      Director
                        -------------------                       Since  
                                                                 --------

   Nominees for Class II Directors for Term Expiring in 1998

   Thomas A. Ferguson, Jr., age 47, has been President and Chief
    Operating Officer of the Company since May 1992.  Mr.
    Ferguson was President Operating Companies of the Company
    from January 1989 through May 1992.  He was Vice
    President Controller of the Company from February 1988
    through December 1988. He is also a Director of Northwest
    Illinois Bancorp Incorporated (a bank holding company)   . .   1992
   Allan P. Newell, age 49, has been a private investor for more
    than five years  . . . . . . . . . . . . . . . . . . . . . .   1982

   Elizabeth Cuthbert Millett, age __, [BIO TO COME] . . . . . .   ----


   Class III Directors Continuing in Office -- Term Expires in
   1996

   Alton F. Doody, age 60, has been President and Chief
    Executive Officer of The Alton F. Doody Co. (a marketing
    consulting company) since 1984   . . . . . . . . . . . . . .   1976
   Daniel C. Ferguson, age 67, has been Chairman of the Board of
    the Company since May 1992.  Mr. Ferguson was Chief
    Executive Officer of the Company from 1966 through May 1992    1965











                                     -5-


   <PAGE>

                        Name and Background                      Director
                        -------------------                       Since  
                                                                 --------

   Henry B. Pearsall, age 60, was Chairman of the Board of
    Sanford Corporation (an office supplies manufacturer
    acquired by the Company in February 1992) from January 1988
    through November 1994, and was Chief Executive Officer from
    January 1988 through February 1992.  He is a Director of
    First Colonial Bancshares Corporation (a bank holding
    company) and a Director and Chairman of the Compensation
    Committee of Swing-N-Slide Corp. (a designer, manufacturer
    and marketer of do-it-yourself wooden playground equipment)     1992


   Class I Directors Continuing in Office -- Term Expires in
   1997

   Gary H. Driggs, age 60, has been Chairman of Camelback
    Investment and Management Co. (an investment management
    firm) and Camelback Hotel Corp. (a hotel management firm)
    since August 1989.  Dr. Driggs has also been Chairman of
    Covid, Inc. (an electronic product manufacturing company)
    since July 1993.  He was President and Chief Executive
    Officer of Western Savings and Loan Association (a saving
    and loan association) from 1973 through 1989 and was a
    Director from 1981 through 1989 <1>  . . . . . . . . . . . .   1982
   Robert L. Katz, age 69, has been President of Robert L. Katz
    & Associates (consultants in corporate strategy) for more
    than five years.  For sixteen years Dr. Katz taught
    Business Policy and Organizational Behavior at the
    Stanford, Harvard and Dartmouth Graduate Schools of
    Business.  He is also a Director of Inmac Corp. (a computer
    supplies manufacturer and distribution company)  . . . . . .   1975

   John J. McDonough, age 58, has been Vice Chairman and a
    Director of Dentsply International Inc. (a manufacturer of
    dental and medical x-ray equipment and other dental
    instruments), formerly Gendex Corporation, since its
    founding in 1982, and was Chief Executive Officer from
    April 1982 through February 1995.  Prior thereto, Mr.
    McDonough was Senior Vice President Finance of Newell Co.
    from March 1981 through June 1983.  He is also a Director
    of Bank-One Chicago (a bank holding company), formerly
    First Community Bancorp Inc., and a Director of AMRESCO,
    Inc. (an asset management, commercial mortgage banking and
    investment income company)   . . . . . . . . . . . . . . . .   1992








                                     -6-


   <PAGE>

                        Name and Background                      Director
                        -------------------                       Since  
                                                                 --------

   William P. Sovey, age 61, has been Vice Chairman and Chief
    Executive Officer of the Company since May 1992.  Mr. Sovey
    was President and Chief Operating Officer of the Company
    from January 1986 through May 1992.  He was President and
    Chief Operating Officer of AMF Inc. (an industrial and
    consumer leisure products concern) from March 1982 through
    July 1985, and Executive Vice President from August 1979
    through March 1982.  He is also a Director of Acme Metals
    Co. (a fully integrated producer of steel and steel
    products)  . . . . . . . . . . . . . . . . . . . . . . . . .   1986

   _______________________________

   <1>  In December 1988, Dr. Driggs resigned as President and Chief
        Executive Officer of Western Savings and Loan.  He remained a
        Director until March 1989.  In June 1989, Western became
        insolvent and was taken over by the Federal Deposit Insurance
        Corporation.  In January 1994, Dr. Driggs was named in an
        indictment alleging  conspiracy, fraud and other charges stemming
        from the insolvency.  Dr. Driggs, who cooperated in the
        Government's four year investigation of this matter, intends to
        plead not guilty and defend himself vigorously. 


   Information Regarding Board of Directors and Committees

        The Company's Board of Directors held five meetings during 1994. 
   The Board of Directors has an Audit Committee and an Executive
   Compensation Committee, and the Board as a whole operates as a
   committee to nominate directors.

        The Audit Committee, whose current members are Messrs. McDonough
   and Newell and Drs. Driggs and Katz, met two times in 1994.  The
   committee's duties are to (1) review with management and the
   independent accountants the Company's accounting policies and
   practices and the adequacy of internal controls; (2) review the scope
   and results of the annual examination performed by the independent
   accountants; and (3) make recommendations to the Board of Directors
   regarding the appointment of the independent accountants and approval
   of the services performed by the independent accountants, and fees
   related thereto.

        The Executive Compensation Committee (the "Compensation
   Committee"), whose current members are Messrs. W. Cuthbert, D.
   Ferguson and McDonough and Dr. Katz, met four times in 1994.  This
   committee is responsible for establishing the Company's executive
   officer compensation policies and for administration of such policies. 
   See "Executive Compensation Executive Compensation Committee Report on
   Executive Compensation."


                                     -7-


   <PAGE>

        The Board of Directors, acting as a nominating committee, will
   consider candidates for director recommended by stockholders.  A
   stockholder who wishes to submit a candidate for consideration at the
   1996 Annual Meeting must notify the Secretary of the Company in
   writing no later than February 9, 1996.  The stockholder's written
   notice must include information about each proposed nominee, including
   name, age, business address, principal occupation, shares beneficially
   owned and other information required in proxy solicitations.  The
   nomination notice must also include the nominating stockholder's name
   and address and the number of shares of the Common Stock beneficially
   owned by the stockholder.  The stockholder must also furnish a
   statement from the candidate indicating that the candidate wishes and
   is able to serve as a director.  These procedures, and a statement
   that the stockholder intends to make the nomination, are prerequisites
   to a stockholder nominating a candidate at the meeting under the
   Restated Certificate of Incorporation.


   Compensation of Directors

        Directors of the Company who are not also employees are paid a
   retainer (currently $1,250 per month) plus a $600 fee for each Board
   meeting attended and a $600 fee for each committee meeting attended. 
   Under the terms of the Newell Co. 1993 Stock Option Plan (the "1993
   Stock Option Plan"), each director of the Company is automatically
   granted options to purchase 5,000 shares of Common Stock every five
   (5) years.  All options are granted at market value of the Common
   Stock on the date of the grant and become exercisable in annual
   cumulative installments of 20%, commencing one year from the date of
   grant, with full vesting occurring on the fifth anniversary date of
   the date of grant.

        The Company has a consulting agreement with Dr. Katz which
   provides that the Company will pay Dr. Katz $5,000 per month for
   corporate strategy consulting services plus travel expenses and other
   reasonable out-of-pocket costs incurred on the Company's behalf. 
   Unless canceled prior to 90 days before its expiration, the consulting
   agreement is automatically renewed each year.  Dr. Katz received a
   consulting fee of $60,000 in 1994.


                           EXECUTIVE COMPENSATION

   Summary

        The following table summarizes all annual and long-term
   compensation for services to the Company and its subsidiaries for the
   fiscal years ended December 31, 1994, 1993 and 1992 earned by or
   awarded or paid to the persons who were the chief executive officer
   and the five other most highly compensated executive officers of the
   Company (the "Named Officers") during 1994.




                                     -8-


   <PAGE>

<TABLE>
<CAPTION>
                         SUMMARY COMPENSATION TABLE

                                                                                              Long-Term
                                                           Annual Compensation               Compensation
                                                  --------------------------------------   ---------------
                                                                                                Awards
                                                                                           ---------------
                                                                                              Securities
                                                                          Other Annual        Underlying        All Other
                                                   Salary               Compensation ($)     Options (#)      Compensation
       Name and Principal Position      Year        ($)      Bonus($)         <F1>               <F2>           ($) <F3>
       ---------------------------     -----      --------   --------    ---------------   ---------------    ------------
       <S>                             <C>        <C>        <C>        <C>                <C>                <C>
       William P. Sovey,                1994      $600,000   $496,800     $  12,011               0            $  4,620
       Vice Chairman and                1993       550,000    415,800        14,660               0               2,750
       Chief Executive Officer          1992       531,250    497,250        13,351             15,000            4,364
       -----------------------------------------------------------------------------------------------------------------
       Thomas A. Ferguson, Jr.,         1994       440,000    364,320        11,745             11,000            4,620
       President and Chief              1993       383,333    289,800        15,477               0               4,497
       Operating Officer                1992       312,500    254,887        13,829             15,000            4,364
       -----------------------------------------------------------------------------------------------------------------
       Donald L. Krause,                1994       295,000    244,260        11,293             3,000             4,620
       Senior Vice President -          1993       280,000    211,680        12,788               0               2,688
       Corporate Controller             1992       265,000    248,040        10,115             11,500            3,975
       -----------------------------------------------------------------------------------------------------------------
       William T. Alldredge,            1994       285,000    235,980        12,350             7,000             4,620
       Vice President - Finance         1993       270,000    204,120        15,381             13,500            4,497
                                        1992       255,000    238,680        13,478               0              19,875
       -----------------------------------------------------------------------------------------------------------------
       Richard C. Dell,                 1994       245,000    143,227        11,335             2,000             4,620
       Group President                  1993       225,000    157,883        13,056             4,500             4,497
                                        1992       186,514    180,956        10,359             5,000             3,832
       -----------------------------------------------------------------------------------------------------------------
       William J. Denton,               1994       248,000    236,939        12,117             7,000             4,620
       Group President                  1993       231,999    167,782        14,373               0               4,497
                                        1992       220,000    120,208        14,876             5,500             4,364

     ___________________________________
<FN>
     <F1>     The amounts shown for 1994 include costs to the Company for expenses associated with use of company
              cars as follows:  Mr. Sovey, $7,163; Mr. T. Ferguson, $7,537; Mr. Krause, $6,925; Mr. Alldredge,
              $7,595; Mr. Dell, $7,251; and Mr. Denton, $7,858.

     <F2>     The options awarded to the Named Officers in 1994 and 1993 were granted under the 1993 Stock Option
              Plan.  The options awarded to the Named Officers in 1992 were granted under the Newell Co. 1984
              Amended and Restated Stock Option Plan (the "1984 Option Plan").

     <F3>     The compensation reported represents Company matching contributions to the Newell Co. Long-Term
              Savings and Investment Plan (the "Newell 401(k) Plan").
</TABLE>







                                     -9-<PAGE>


   <PAGE>


   Option Grants in 1994

        The following table sets forth certain information as to options
   to purchase Common Stock granted to the Named Officers under the 1993
   Option Plan during the fiscal year ended December 31, 1994, and the
   potential realizable value of each grant of options, assuming that the
   market price of the underlying Common Stock appreciates in value
   during the ten-year option term at annualized rates of 5% and 10%.

<TABLE>
<CAPTION>
                            OPTION GRANTS  IN LAST  FISCAL  YEAR

                      Individual Grants                                                            Potential Realizable Value
                                    Number of         Percent of                                   at Assumed Annual Rates of
                                   Securities        Total Options                                 Stock Price Appreciation for 
                                   Underlying         Granted to      Exercise or                  Option Term <F3> 
                                 Options  Granted     Employees in    Base Price     Expiration    ----------------------------
                  Name                  (#) <F1>      a Fiscal Year    ($/Sh) <F2>      Date       5% ($)      10% ($)

       <S>                           <C>                <C>             <C>             <C>         <S>          <C> 
       William P. Sovey                     0                 0  %       $    0            ---      $   0        $   0

       Thomas A. Ferguson, Jr.            7,000              2.56          19.875       2-7-2004      87,649      221,209
                                          4,000              1.46          19.938       5-11-2004     50,244      126,806

       Donald L. Krause                   3,000              1.09          19.938       5-11-2004     37,683       95,105

       William T. Alldredge               5,000              1.83          19.875       2-7-2004      62,607      158,007
                                          2,000              0.73          19.938       5-11-2004     25,122       63,403

       Richard C. Dell                    2,000              0.73          19.938       5-11-2004     25,122       63,403

       William J. Denton                  3,000              1.09          19.938       5-11-2004     37,683       95,105
                                          4,000              1.46          22.375       8-2-2004      56,385      142,305

     _________________________________________
<FN>
     <F1>     All options granted in 1994 become exercisable in annual cumulative installments of 20%, commencing one year
              from date of grant, with full vesting occurring on the fifth anniversary date of the date of grant.  Vesting
              may be accelerated as a result of certain changes in control of the Company.

     <F2>     All options were granted at market value (the closing price of the Common Stock on the New York Stock
              Exchange as reported in the Midwest Edition of The Wall Street Journal) on the date of grant.

     <F3>     Potential realizable value is reported net of the option exercise price but before taxes associated with
              exercise.  These amounts assume annual compounding results in total appreciation of 63% (5% per year) and
              159% (10% per year).  Actual gains, if any, on stock option exercises and Common Stock are dependent on the
              future performance of the Common Stock and overall market conditions.  There can be no assurance that the
              amounts reflected in this table will be achieved.

</TABLE>




                                    -10-<PAGE>


   <PAGE>


   Option Exercises in 1994

        The table below sets forth certain information for fiscal year
   1994 concerning the exercise of options to purchase shares of Common
   Stock granted under the 1984 Option Plan by each of the Named Officers
   and the value of unexercised options granted under the 1984 Option
   Plan and the 1993 Option Plan held by each of the Named Officers as of
   December 31, 1994.

<TABLE>
<CAPTION>
                                                                           AGGREGATED OPTION EXERCISES IN LAST
                                          FISCAL YEAR AND FISCAL YEAR-END OPTION VALUES

                                                                     Number of Securities           Value of Unexercised
                                     Shares          Value      Underlying Unexercised Options    In-the-Money Options at
                                  Acquired on      Realized         at Fiscal Year-End (#)        Fiscal Year-End ($) <F2>
                                 --------------  -------------  -----------------------------   ---------------------------
                 Name             Exercise (#)     ($) <F1>      Exercisable    Unexercisable    Exercisable   Unexercisable
       -----------------------   --------------  -------------  -------------  ---------------  -------------  -------------
       <S>                       <C>             <C>            <C>            <C>              <C>            <C>
       William P. Sovey                0         $     0           75,997          34,003        $ 412,732       $119,144
       Thomas A. Ferguson, Jr.       14,000       640,687.50       18,200          28,800          67,050         30,950
       Donald L. Krause                0               0           19,200          14,800          30,900         22,725
       William T. Alldredge            0               0            5,500          27,600          24,750         105,175
       Richard C. Dell                 0               0            9,400          15,200          35,663         15,175
       William J. Denton               0               0           11,200          14,000          44,325         13,813


     _____________________________________________

<FN>
     <F1>     Represents the difference between the average of the high and low prices of the Common Stock on the New York
              Stock Exchange as reported in the Midwest Edition of The Wall Street Journal on the date of exercise and the
              option exercise price.

     <F2>     Represents the difference between $21.00 (the average of the high and low prices of the Common Stock on the
              New York Stock Exchange as reported in the Midwest Edition of The Wall Street Journal on December 31, 1994)
              and the option exercise price.

</TABLE>
















                                    -11-


   <PAGE>


   Pension and Retirement Plans

         The Pension Plan Table set forth below shows total estimated
   annual benefits payable upon retirement (based on the benefit formulas
   in effect and calculated on a straight life annuity basis, as
   described below) to persons covered under the non-contributory defined
   benefit pension plan for salaried and clerical employees (the "Pension
   Plan") and the Supplemental Retirement Plan established in 1982 (the
   "Supplemental Retirement Plan"), including the Named Officers, in
   specified compensation and years of credited service classifications,
   assuming employment until age 65 and that Social Security benefits
   remain at the current level.

<TABLE>
<CAPTION>
                             PENSION PLAN TABLE

                                                  Years of service

                                                                               25 or
          Remuneration           5           10          15          20         more

     <S>                       <C>         <C>         <C>         <C>         <C>
     $   200,000 . . . . .     $ 12,412    $ 39,212    $ 66,012    $ 92,812    $119,612
         300,000 . . . . .       25,812      66,012     106,212     146,412     186,612

         400,000 . . . . .       39,212      92,812     146,412     200,012     253,612
         500,000 . . . . .       52,612     119,612     186,612     253,612     320,612

         600,000 . . . . .       66,012     146,412     226,812     307,212     387,612

         700,000 . . . . .       79,412     173,212     267,012     360,812     454,612
         800,000 . . . . .       92,812     200,012     307,212     414,412     521,612

         900,000 . . . . .      106,212     226,812     347,412     468,012     588,612
       1,000,000 . . . . .      119,612     253,612     387,612     521,612     655,612

       1,100,000 . . . . .      133,012     280,412     427,812     575,212     722,612

       1,200,000 . . . . .      146,412     307,212     468,012     628,812     789,612
       1,300,000 . . . . .      159,812     334,012     508,212     682,412     856,612

       1,400,000 . . . . .      173,212     360,812     548,412     736,012     923,612
</TABLE>

          The Pension Plan covers full-time salaried and clerical employees
   of the Company and its subsidiaries who have completed one year of
   service.  A participant is eligible for normal retirement benefits
   under the Pension Plan if his or her employment terminates at or after
   age 65, or, if he or she joined the Pension Plan after age 60, if his
   or her employment terminates after he or she has been covered by the
   Pension Plan for five years.  For service years prior to 1982,
   benefits accrued on a straight life annuity basis, using a formula
   that takes into account the five highest consecutive years of
   compensation in the ten years before retirement, actual years of


                                    -12-


   <PAGE>

   service and actual years of service less than possible years of
   service, reduced by a portion of expected primary social security
   payments.  For service years from and after 1982 and before 1989,
   benefits accumulated at the rate of 1.1% of compensation for each year
   plus 1.2% of compensation in excess of $25,000.  For service years
   from and after 1989, benefits accumulate at the rate of 1.37% of
   compensation not in excess of $25,000 for each year plus 1.85% of
   compensation in excess of $25,000.  Under the Pension Plan,
   compensation includes salary or wages (unreduced for amounts deferred
   pursuant to the Company's Long-Term Savings Plan and Investment Plan),
   the first $3,000 in bonuses and 100% of commissions, but excludes
   Bonuses included in the Summary Compensation Table above.  If a
   participant has completed 15 years of service, upon attainment of age
   60, the Pension Plan also provides for an early retirement benefit
   equal to the benefits described above, reduced by .05% for each month
   the benefits commence before the participant is eligible for normal
   retirement benefits.

        In 1982, the Supplemental Retirement Plan was established, funded
   by cost recovery life insurance, which covers 64 current officers and
   key executives, including the Named Officers.  The Supplemental
   Retirement Plan adds to retirement benefits under the Pension Plan so
   that at age 65, a covered employee receives a maximum aggregate
   pension equal of 67% of his or her average compensation for the five
   consecutive years in which it was highest (multiplied by a fraction,
   the numerator of which is the participant's credited service (not to
   exceed twenty-five (25)) and the denominator of which is twenty-five
   (25)).  The benefit is reduced by primary Social Security.  Both the
   Pension Plan and the Supplemental Retirement Plan provide a death
   benefit for surviving spouses and dependent children.  The
   Supplemental Retirement Plan also provides for an early retirement
   benefit upon attainment of age 60 equal to the benefits described
   above, reduced by .05% for each month the benefits commence before age
   65.

        In 1994, Mr. Sovey had 9 years of credited service, Mr. T.
   Ferguson had 22 years, Mr. Krause had 21 years, Mr. Alldredge had 11
   years, Mr. Dell had 20 years and Mr. Denton had 18 years.

   Employment Security Agreements

        The Company has entered into Employment Security Agreements
   ("Agreements") with the Named Officers which provide for the
   continuation of salary, bonus and certain employee benefits for a
   period (the "Severance Period") of twenty-four months (but not beyond
   age 65) following the termination of employment of the Named Officer
   within twelve months (but prior to age 65) after certain changes in
   control of the Company.  In the event of such termination of
   employment, the Named Officer will continue to receive his base salary
   and bonus (based upon his average bonus for the three full fiscal
   years preceding the change in control) during the Severance Period. 
   The Named Officer also will receive all benefits accrued under the
   incentive and retirement plans of the Company to the date of


                                    -13-


   <PAGE>

   termination of employment and will be given service credit for all
   purposes of these plans during the Severance Period.  All options held
   by the Named Officer with respect to Common Stock will become
   immediately exercisable upon the date of termination of employment and
   remain exercisable for a period of 90 days thereafter.

        During the Severance Period, the Named Officer and his spouse
   will continue to be covered by all welfare plans of the Company, and
   the Company will continue to reimburse the Named Officer for
   automobile expenses, but the amount of any benefits or reimbursement
   the Named Officer or his spouse receives will be reduced by the
   amounts received from another employer or from any other source.  If
   the Named Officer dies during the Severance Period, all amounts
   payable during the remainder of the Severance Period shall be paid to
   his surviving spouse, and his spouse will continue to be covered under
   all applicable welfare plans.  No amounts are payable if the
   employment of the Named Officer is terminated by the Company for Good
   Cause (as defined in the Agreements) or if the Named Officer
   voluntarily terminates his employment without Good Reason (as defined
   in the Agreements).


   EXECUTIVE COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

        The Compensation Committee has furnished the following report on
   executive compensation to the stockholders of the Company.

        COMPENSATION PROCEDURES AND POLICIES.  The Compensation Committee
   determines the compensation of all of the executive officers of the
   Company, including the Named Officers and the one other executive
   officer of the Company.  All decisions by the Compensation Committee
   relating to the compensation of the Company's executive officers,
   other than decisions relating to stock options, are reviewed and
   approved by the full Board of Directors.

        The Company's executive compensation philosophy and specific
   compensation plans tie a significant portion of executive compensation
   to the Company's success in meeting specified profit and growth and
   performance goals and to appreciation in the Company's stock price. 
   The Company's compensation objectives include attracting and retaining
   the best possible executive talent, motivating executive officers to
   achieve the Company's performance objectives, rewarding individual
   performance and contributions, and linking executive and stockholder
   interests through equity based plans.

        The Company's executive compensation consists of three key
   components:  base salary, annual incentive compensation and stock
   options, each of which is intended to complement the others and, taken
   together, to satisfy the Company's compensation objectives.  The
   Compensation Committee's policies with respect to each of the three
   components, including the bases for the compensation awarded to Mr.
   Sovey, the Company's Chief Executive Officer, are discussed below.



                                    -14-


   <PAGE>

        The Compensation Committee is currently studying the possible
   limitations on the deductibility of executive compensation under
   Section 162(m) of the Internal Revenue Code.  The regulations proposed
   by the Internal Revenue Service interpreting the provisions of Section
   162(m) provide that stock option plans that comply with the
   requirements of Rule 16b-3, like the Company's 1993 Option Plan, need
   not comply with the requirements of Section 162(m) until 1997.  As a
   result, the Compensation Committee does not anticipate any impact
   as a result of the $1 million cap on deductible executive compensation in
   1995.  The Compensation Committee will review in the future whether there
   is any impact on the Company's compensation policies and practices.

        BASE SALARY.  In the early part of each fiscal year, the
   Compensation Committee reviews the recommendation of the Chairman of
   the Compensation Committee with regard to the base salary of Mr.
   Sovey, the recommendation of Mr. Sovey with regard to the base salary
   of Mr. T. Ferguson, and the recommendations of Mr. T. Ferguson with
   regard to all other executive officers of the Company and approves,
   with any modifications it deems appropriate, annual base salaries for
   each of the executive officers.  

        Recommended base salaries of the executive officers are  based
   upon the base salary ranges established annually by the personnel
   relations department of the Company.  National survey data available
   to the personnel relations department regarding salaries of those
   persons holding comparable positions at comparably sized nondurable
   consumer goods companies is reviewed by the department to establish
   base salary ranges.  The nondurable consumer goods companies are not
   the companies which make up the Dow Jones Consumer, Non-Cyclical
   Industry Group Index in the Common Stock Price Performance Graph
   included in this Proxy Statement.  The base salary range is based upon
   the midpoint of the comparative compensation group, plus or minus
   twenty-five percent.  The base salary of each of the executive
   officers are established in relation to the midpoint of the base
   salary ranges based upon an evaluation of the individual performance
   of the executive officer, including satisfaction of such officer's
   annual objectives.  The base salary of the Chief Executive
   Officer is also established in relation to the midpoint of his base
   salary range, based on achievement of the Company's annual goals
   relating to earnings per share, sales growth and return on investment
   and on an evaluation of the individual performance of the Chief
   Executive Officer.  The base salaries paid in 1994 to each of the
   executive officers, including the Chief Executive Officer, were within
   the range established by the personnel relations department.

        The base salary of Mr. Sovey was reviewed at the February 1994
   meeting of the Compensation Committee.  In setting Mr. Sovey's salary
   for 1994, the Compensation Committee considered that the Company's
   annual goals relating to earnings per share, sales growth and return
   on investment were met in 1993.  In evaluating Mr. Sovey's
   performance, the Compensation Committee primarily considered these


                                  -15-
   
<PAGE>   
   goals.    In consideration of these factors and in
   recognition of the fact that Mr. Sovey had not received an increase in
   base salary since mid-year 1992, the Compensation Committee approved
   an increase in Mr. Sovey's base salary of $50,000, approximately 9%,
   for 1994.

        ANNUAL INCENTIVE COMPENSATION.  The Company's executive officers
   (other than the Group Presidents) are entitled to participate in an
   incentive bonus plan which provides for the payment of cash bonuses
   based on the Company's return on investment (the "ROI Plan").  Awards
   are made under the ROI Plan if the Company's annual after-tax return
   on beginning of the year stockholders equity exceeded 11% and are
   determined by multiplying each executive officer's base salary by
   percentages established in the ROI Plan reflecting the actual return
   achieved.

        The annual after-tax return on beginning of the year
   stockholder's equity for 1994 was 20%.  Based on these results, Mr.
   Sovey was awarded a bonus of $496,800 for 1994.

        The Group Presidents are entitled to participate in an incentive
   bonus plan which provides for the payment of cash bonuses based on
   return on assets used in, and sales growth by, the divisions for which
   the Group President is responsible (the "ROA Plan").  Awards are made
   under the ROA Plan if the return on assets used during the year in the
   divisions for which the Group President is responsible exceeded 10% on
   a pre-tax basis and sales growth exceeds 1%, and are determined by
   multiplying each Group President's base salary by percentages
   established in the ROA Plan reflecting the actual results achieved. 
   Actual return on assets and sales growth in 1994 exceeded the goals
   established for payment of a bonus in the divisions for which each of
   the Group Presidents was responsible.  Accordingly, each of the Group
   Presidents was awarded a bonus for 1994, as reported in the Summary
   Compensation Table.

        STOCK OPTIONS.  The Company's executive officers are also
   entitled to participate in the 1993 Option Plan.  Under the 1993
   Option Plan, incentive stock options and nonqualified stock options to
   purchase Common Stock of the Company may be granted at prices not less
   than fair market value of the Common Stock at the date of grant. 
   Options granted under the 1993 Option Plan become exercisable in
   annual cumulative installments of 20% of the number of options granted
   over a five-year period and have a maximum term of ten years.  The
   Compensation Committee has adopted a formula, which takes into account
   outstanding options, for determining, on a quarterly basis, whether an
   executive officer of the Company should be awarded an option.  The
   grant of options is considered if the option exercise price of the
   options held by an executive officer for five years or more is less
   than a variable multiple of the executive officer's base salary.  The
   Compensation Committee also has the discretion, in circumstances such
   as a promotion, to grant options otherwise than in accordance with the
   formula.  Based upon the formula, Mr. Sovey did not receive any
   options in 1994.


                                    -16-


   <PAGE>

        This report is submitted on behalf of the Compensation Committee:

                                      Daniel C. Ferguson, Chairman
                                      William R. Cuthbert
                                      Robert L. Katz
                                      John J. McDonough


                 EXECUTIVE COMPENSATION COMMITTEE INTERLOCKS
                          AND INSIDER PARTICIPATION

        The current members of the Compensation Committee are Messrs. W.
   Cuthbert, D. Ferguson, McDonough and Dr. Katz.  Daniel C. Ferguson,
   Chairman of the Board of Directors of the Company and Chairman of the
   Compensation Committee, and John J. McDonough, a Director of the
   Company and member of the Compensation Committee, are former employees
   of the Company.

                          CERTAIN BENEFICIAL OWNERS

        The Company does not know of any person who is the beneficial
   owner of more than five percent of the outstanding Common Stock.

        The following table sets forth information as to the beneficial
   ownership of each director, each nominee for director, and each Named
   Officer, individually, and all directors and executive officers of the
   Company, as a group, of shares of Common Stock.

<TABLE>
<CAPTION>
                                                                Common Stock Beneficially Owned on February 13, 1995
                                                                           Number of                    Percent of Class
                   Name of Beneficial Owner                                 Shares                        Outstanding
       <S>                                                                 <C>        <C>               <C>

       William R. Cuthbert . . . . . . . . . . . . . . .                    1,632,200 <F1><F2>                1.03%
       Alton F. Doody  . . . . . . . . . . . . . . . . .                       62,000 <F1>                     .04
       Gary H. Driggs  . . . . . . . . . . . . . . . . .                       32,000 <F1>                     .02

       Daniel C. Ferguson  . . . . . . . . . . . . . . .                    3,244,432 <F1><F3>                2.05
       Thomas A. Ferguson, Jr. . . . . . . . . . . . . .                      156,506 <F1><F4><F5>             .09
       Robert L. Katz  . . . . . . . . . . . . . . . . .                      167,124 <F1><F6>                 .10
       John J. McDonough . . . . . . . . . . . . . . . .                       24,280 <F1><F7>                 .01

       Elizabeth Cuthbert Millett  . . . . . . . . . . .                      165,946 <F8>                     .10
       Allan P. Newell . . . . . . . . . . . . . . . . .                    2,334,986 <F1><F9>                1.47
       Henry B. Pearsall . . . . . . . . . . . . . . . .                    1,026,564 <F1><F10>                .65

       William P. Sovey  . . . . . . . . . . . . . . . .                      419,301 <F1><F4>                 .26
       William T. Alldredge  . . . . . . . . . . . . . .                      204,491 <F4><F11>                .12
       Richard C. Dell . . . . . . . . . . . . . . . . .                       76,015 <F1><F4><F12>            .05

       William J. Denton . . . . . . . . . . . . . . . .                       70,942 <F1><F4>                 .05
       Donald L. Krause  . . . . . . . . . . . . . . . .                      404,413 <F1><F13>                .25
       All directors and executive officers
       as a group (15 persons) . . . . . . . . . . . . .                   10,246,260                         6.49


                                    -17-


     <PAGE>


     ---------------------------------
<FN>
     (1)      Includes shares issuable pursuant to stock options exercisable within 60 days of March 13, 1995 as follows: 
              Mr. Cuthbert, 4,000 shares; Mr. Doody, 4,000 shares; Dr. Driggs, 8,000 shares; Mr. D. Ferguson, 5,600 shares;
              Mr. T. Ferguson, 18,200 shares; Dr. Katz, 8,000 shares; Mr. McDonough, 4,000 shares; Mr. Newell, 8,000
              shares; Mr. Pearsall,  2,000 shares; Mr. Sovey, 76,000 shares; Mr. Alldredge, 6,400 shares; Mr. Dell, 9,400
              shares; Mr. Denton, 8,000 shares; and Mr. Krause, 16,800 shares.

     (2)      Includes 103,760 shares beneficially owned of record by Mrs. Cuthbert, 494,880 shares held in trusts of which
              Mr. Cuthbert is co-trustee and over which he has shared investment and voting power and 451,800 shares held
              in trust of which Mr. Cuthbert is trustee and beneficiary.

     (3)      Includes 3,400 shares beneficially owned of record by Mrs. D. Ferguson, 40,000 shares held in a charitable
              trust of which Mr. D. Ferguson is trustee, 694,384 shares held in trust of which Mr. D. Ferguson is
              beneficiary and 1,037,368 shares held by a partnership of which Mr. D. Ferguson is managing partner.

     (4)      Includes shares owned through the Newell 401(k) Plan as follows:  Mr. T. Ferguson, 5,106 shares; Mr. Sovey,
              4,996 shares; Mr. Alldredge, 1,407 shares; Mr. Dell, 4,415 shares; and Mr. Denton, 2,542 shares.

     (5)      Includes 133,000 shares over which Mr. T. Ferguson has shared investment and voting power and 200 shares
              beneficially owned of record by Timothy S. Ferguson, Mr. T. Ferguson's son.

     (6)      Includes 64,324 shares held in trust of which Dr. Katz is beneficiary and over which he has sole investment
              and voting power.

     (7)      Includes 100 shares held in Mrs. McDonough's individual retirement account, but excludes 7,000 shares held in
              trust for relatives of Mr. McDonough of which Mr. McDonough is co-trustee and with respect to which he
              disclaims beneficial ownership.

     (8)      [To come.]

     (9)      Includes 24,000 shares held in trust of which Mr. Newell is co-trustee and beneficiary and over which he has
              shared investment and voting power and 2,144 shares beneficially owned of record by Mrs. A. Newell.

     (10)     Includes 260,000 shares held in a charitable trust of which Mr. Pearsall is trustee.

     (11)     Includes 50,764 shares owned of record by Mrs. W. Alldredge.

     (12)     Includes 24,000 shares over which Mr. Dell has shared investment and voting power.

     (13)     Includes 12,000 shares over which Mr. Krause has shared investment and voting power and 6,813 shares held in
              trusts of which Mr. Krause is custodian or trustee.
</TABLE>











                                    -18-


   <PAGE>



                    COMMON STOCK PRICE PERFORMANCE GRAPH

        The following Common Stock price performance graph compares the
   yearly change in the Company's cumulative total stockholder returns on
   its Common Stock during the years 1990 through 1994, with the
   cumulative total return of the Standard & Poor's 500 Index and the Dow
   Jones Consumer, Non-Cyclical Industry Group Index, assuming the
   investment of $100 on December 31, 1989 and the reinvestment of
   dividends (rounded to the nearest dollar).


<TABLE>
<CAPTION>
                    CUMULATIVE TOTAL STOCKHOLDER RETURNS


                            December 31,
                                      1989         1990    1991    1992    1993   1994

    <S>                              <C>          <C>     <C>     <C>     <C>    <C>

    Newell                           $ 100         $ 114   $ 214   $ 193  $ 195   $ 206

    DJ Consumer, Non Cyclical          100           116     172     165    158     176

    S&P 500 Index                      100            97     126     135    148     146
</TABLE>

               PROPOSAL 2 -- AMENDMENT TO RESTATED CERTIFICATE OF 
              INCORPORATION TO INCREASE AUTHORIZED COMMON STOCK

        The Board of Directors has unanimously approved, and recommends
   that stockholders adopt, an amendment to Article FOURTH of the
   Restated Certificate of Incorporation to increase the number of
   authorized shares of Common Stock from 300 million to 400 million.  If
   the proposed amendment is adopted, the first sentence of Article
   FOURTH would be amended to read as follows:

             FOURTH: The total number of shares which the
             Corporation shall have authority to issue is
             410,000,000, consisting of 400,000,000 shares of
             Common Stock of the par value of $1.00 per share
             and 10,000,000 shares of Preferred Stock,
             consisting of 10,000 shares without par value and
             9,990,000 shares of the par value of $1.00 per
             share.

        The Company currently is authorized to issue 300 million shares
   of Common Stock, of which _______________ shares of Common Stock were
   issued and outstanding as of March ___, 1995.  In addition, as of
   March ___, 1995, the Company had _________________ shares of Common
   Stock reserved for issuance under the Company's stock option plans and
   _____________ shares of Common Stock were held in its treasury,
   leaving ______________________ shares of authorized Common Stock 


                                    -19-


   <PAGE>

   available for issuance.  Adoption of the proposed amendment would
   increase the number of shares of Common Stock available for issuance
   to _________________.

        The additional shares of Common Stock for which authorization is
   sought would be part of the existing class of Common Stock and, if and
   when issued, would have the same rights and privileges as the shares
   of Common Stock presently outstanding.  Holders of the Company's
   Common Stock do not have preemptive rights to subscribe for and
   purchase any new or additional issue of Common Stock or securities
   convertible into Common Stock.

        The Board of Directors believes that the increase in the number
   of authorized shares of Common Stock is in the best interests of the
   Company and its stockholders.  The purpose of increasing the number of
   authorized shares of Common Stock is to have shares available for
   issuance for such corporate purposes as the Board of Directors may
   determine in its discretion, including, without limitation, future
   acquisitions, investment opportunities, stock splits, stock dividends
   or other distributions, conversion of convertible securities, future
   financings and other corporate purposes.  Except for certain employee
   benefit plans, certain stock option plans, a dividend reinvestment
   plan and the share purchase rights plan (the "Rights Plan") discussed
   below, the Company has no agreements or understandings regarding the
   issuance of additional shares of Common Stock.

        Under the provisions of the Delaware General Corporation Law, a
   board of directors generally may issue authorized but unissued shares
   of common stock without stockholder approval.  A substantial number of
   authorized but unissued shares of Common Stock not reserved for
   specific purposes will allow the Company to take prompt action with
   respect to corporate opportunities that develop, without the delay and
   expense of convening a special meeting of stockholders.  The issuance
   of additional shares of Common Stock may, depending upon the
   circumstances under which such shares are issued, reduce stockholders'
   equity per share and may reduce the percentage of ownership of Common
   Stock of existing stockholders.  It is not the present intention of
   the Board of Directors to seek stockholder approval prior to any
   issuance of additional shares of Common Stock unless required by law
   or the rules of the New York Stock Exchange, the Chicago Stock
   Exchange or any other stock exchanges on which the Common Stock may be
   listed.  The New York Stock Exchange currently requires stockholder
   approval as a prerequisite to listing shares in several instances,
   including acquisition transactions where the present or potential
   issuance of shares could result in an increase in the number of shares
   of Common Stock outstanding by 20% or more.

        Although the Company currently has no reason to believe that a
   takeover attempt is likely to occur, increasing the number of
   authorized shares of Common Stock may provide the Company with the
   means of discouraging any such attempt.  Such additional shares of
   Common Stock could be used in the future, through private sales to
   purchasers allied with management or otherwise, to dilute the stock


                                    -20-


   <PAGE>

   ownership of persons seeking to obtain control of the Company, thus
   making less likely a change in control of the Company, whether or not
   favored by a majority of unaffiliated stockholders, with the possible
   effect of deterring an offer for the Company at a substantial premium
   over the current market price of the Common Stock.  The Company has no
   present intention to issue securities for any such purpose.  The
   Restated Certificate of Incorporation also contains a provision
   authorizing the issuance of up to 10 million shares of Preferred Stock
   with such rights, preferences and limitations as determined by the
   Board.  Such shares of Preferred Stock could be issued by the Board in
   one or more transactions with terms which might make the acquisition
   of a controlling interest in the Company more difficult or costly. 
   However, the Board has a policy of seeking stockholder approval prior
   to designating any future series of Preferred Stock with a vote or
   convertible into stock having a vote in excess of 13% of the vote
   represented by all voting stock immediately subsequent to such
   issuance, except for the purpose of (i) raising capital in the
   ordinary course of business or (ii) making acquisitions, the primary
   purpose of which is not to effect a change in voting power.

        The Company has adopted a Rights Plan which provides stockholders
   with rights to purchase shares of Common Stock of the Company (or of
   an acquiring company) at half of the market price under certain
   circumstances involving a potential change in control of the Company
   that has not been approved by the Board.  The Rights Plan is intended
   as a means to protect the value of the stockholders' investment in the
   Company, while preserving the possibility of a fair acquisition bid. 
   In addition, the Delaware General Corporate Law provides, among other
   things, that any beneficial owner of more than 15% of the Company's
   voting stock is prohibited, without the prior approval of the Board,
   from entering into any business combination with a company for three
   years from the date such 15% ownership interest is acquired. 
   Additionally, the "fair price provisions" of the Restated Certificate
   of Incorporation require that certain proposed business combinations
   between the Company and an "interested party" (a beneficial owner of
   5% or more of the voting shares of the Company) must be approved by
   the holders of 75% of the voting shares, unless certain fair price and
   procedural requirements are met or the business combination is
   approved by the directors of the Company who are not affiliated with
   the interested party.  A vote of the holders of 75% of the Company's
   outstanding voting stock is required to amend the fair price
   provisions of the Restated Certificate of Incorporation.

        The Company's Restated Certificate of Incorporation and By-Laws
   contain certain other provisions which may be viewed as having an
   antitakeover effect.  The Restated Certificate of Incorporation
   classifies the Board into three classes and provides that vacancies on
   the Board of Directors are to be filled by a majority vote of
   directors and that directors so chosen shall hold office until the end
   of the full term of the class in which the vacancy occurred.  A vote
   of the holders of 75% of the Company's outstanding voting stock is
   required to amend these provisions.  Under the Delaware General
   Corporation Law, directors of the Company may only be removed for


                                    -21-


   <PAGE>

   cause.  The Restated Certificate of Incorporation and the By-Laws also
   contain provisions that may reduce surprise and disruptive tactics at
   stockholders' meetings.  The Restated Certificate of Incorporation
   provides that no action may be taken by stockholders except at an
   annual or special meeting, and does not permit stockholders to
   directly call a special meeting of stockholders.  A stockholder must
   give written notice to the Company of an intention to nominate a
   director for election at an annual meeting 90 days prior to the
   anniversary date of the immediately preceding annual meeting.  See
   "Information Regarding Board of Directors and Committees."  Each of
   these provisions tends to make a change in control of the Board of
   Directors more difficult or time consuming.  The proposed amendment to
   the Restated Certificate of Incorporation is not being recommended for
   the purpose of deterring a possible change in control of the Company
   or in response to any specific effort of which the Company is aware to
   obtain control of the Company, nor does the Board of Directors
   currently intend to propose to shareholders any amendments which may
   have the effect of discouraging takeover attempts.

        The affirmative vote of the holders of a majority of the
   outstanding shares of Common Stock is required to approve the
   amendment to the Restated Certificate of Incorporation to increase the
   number of authorized shares of Common Stock of the Company.

        THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE FOR ADOPTION
   OF THE AMENDMENT TO THE RESTATED CERTIFICATE OF INCORPORATION TO
   INCREASE THE AUTHORIZED SHARES OF COMMON STOCK FROM 300,000,000 TO
   400,000,000.



























                                    -22-


   <PAGE>


            PROPOSAL 3 -- APPOINTMENT OF INDEPENDENT ACCOUNTANTS

        Subject to ratification by the stockholders, the Board of
   Directors has reappointed Arthur Andersen L.L.P. as independent
   accountants to audit the consolidated financial statements of the
   Company for the year 1995.  The Board of Directors recommends a vote
   in favor of ratification of the appointment.  If the stockholders
   should fail to ratify the appointment of the independent accountants,
   the Board of Directors would reconsider the appointment.

        It is expected that representatives of Arthur Andersen L.L.P.
   will be present at the Annual Meeting, will have an opportunity to
   make a statement if they desire to do so and will be available to
   answer appropriate questions.


           COMPLIANCE WITH FORMS 3, 4 AND 5 REPORTING REQUIREMENTS

        Based solely upon its review of Forms 3, 4 and 5 and any
   amendments thereto furnished to the Company pursuant to Section 16 of
   the Securities Exchange Act of 1934, as amended, all of such Forms
   were filed on a timely basis by reporting persons.


                STOCKHOLDER PROPOSALS FOR 1996 ANNUAL MEETING

        To be considered for inclusion in next year's proxy materials,
   stockholder proposals to be presented at of Company's 1996 Annual
   Meeting must be in writing and be received by the Company no later
   than November 17, 1995.

                               OTHER BUSINESS

        The Board of Directors does not know of any business to be
   brought before the Annual Meeting other than the matters described in
   the Notice of Annual Meeting. However, if any other matters are
   properly presented for action, it is the intention of each person
   named in the accompanying proxy to vote said proxy in accordance with
   his judgment on such matters.

                                            By Order of the Board of
                                                   Directors,

                                                RICHARD H. WOLFF
                                                   Secretary
   March 17, 1994


        A COPY OF THE COMPANY'S 1994 ANNUAL REPORT TO THE SECURITIES AND
   EXCHANGE COMMISSION ON FORM 10-K WILL BE FURNISHED TO STOCKHOLDERS
   FREE OF CHARGE UPON WRITTEN REQUEST TO THE OFFICE OF THE VICE
   PRESIDENT-FINANCE OF THE COMPANY.


                                    -23-


   <PAGE>

                                  APPENDIX


        Form of proxy card for holders of Common Stock of the Company



















































                                    -24-


   <PAGE>


                                    PROXY
                                    -----

                                 NEWELL CO.
                  Proxy Solicited by the Board of Directors
                       for Annual Meeting May 10, 1995

   The undersigned hereby appoints William P. Sovey and William T.
   Alldredge, and each of them, as proxies, with the powers the
   undersigned would possess if personally present, and with full power
   of substitution, to vote at the Annual Meeting of Stockholders of
   NEWELL CO. to be held on May 10, 1995, and at any adjournments
   thereof, on all matters coming before said meeting.

        (1)  Election of Directors.
             Nominees:  Thomas A. Ferguson, Jr., Allan P. Newell and
             Elizabeth Cuthbert Millett

        (2)  Adoption of an amendment to the Restated Certificate of
             Incorporation, as amended, of Newell Co. to increase the
             number of authorized shares of Common Stock from
             300,000,000 to 400,000,000.

        (3)  Ratification of the appointment of Arthur Andersen L.L.P.
             as independent accountants for the year 1995.

        (4)  In their discretion, upon such other matters as may
             properly come before this Annual Meeting.

   You are encouraged to specify your choices by     /////////////////
   marking the appropriate boxes, SEE REVERSE SIDE,  /               /
   but you need not mark any boxes if you wish to    /  SEE REVERSE  /
   vote in accordance with the Board of Directors    /     SIDE      /
   recommendations.  Your shares cannot be voted     /               /
   unless you sign and return this card.             /////////////////



















                                    -25-


   <PAGE>

    X   Please mark
   ___  your votes as
        in this example.

   When this Proxy is properly executed,, the shares to which it relates
   will be voted in the manner directed herein.  If no direction is made,
   the shares will be voted FOR election of directors and FOR proposals 2
   and 3.
<TABLE>
<S>  <C>
     The Board of Directors recommends a vote FOR election of directors and FOR proposals 2 and 3.
     --------------------------------------------------------------------------------------------------------------------
                                        FOR     WITHHOLD         For, except withhold vote from the following nominee(s)

     1.       Election of Directors    _____      _____          __________________________________________________________

     2.       Adoption of amendment to Restated Certificate of                    FOR              AGAINST          ABSTAIN
              Incorporation relating to increase in number of
              authorized shares of Common Stock.  (see reverse)                   _____             _____            _____

     3.       Ratification of independent accountants.                            FOR              AGAINST          ABSTAIN

                                                                                  _____             _____            _____


     SIGNATURE(S)__________________________DATE________________________
     NOTE:    Please sign exactly as name appears hereon.  Joint owners           The signer hereby revokes all proxies
              should each sign.  When signing as attorney, executor,              heretofore given by the signer to vote at
              administrator, trustee or guardian, please give full                said meeting or any adjournments thereof.
              title as such.
     --------------------------------------------------------------------------------------------------------------------
                                                       FOLD AND DETACH HERE

                                         [Map setting forth location of Annual Meeting.]
</TABLE>





















                                    -26-


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