NEWELL CO
424B3, 1996-01-16
GLASS CONTAINERS
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<PAGE>
                                   PROSPECTUS

                                   NEWELL CO.

                                 253,101 SHARES
                    COMMON STOCK, $1.00 PAR VALUE PER SHARE
              (INCLUDING RELATED PREFERRED STOCK PURCHASE RIGHTS)
                                RESCISSION OFFER
                               ------------------

    Newell  Co. (the "Company") offers, under the terms and conditions described
in the Prospectus, to rescind the previous purchase of a total of 253,101 shares
of Common Stock, par value $1.00 per share and related preferred stock  purchase
rights  (collectively, the  "Common Stock") by  The Northern  Trust Company, the
trustee (the "Trustee") under the  Newell Long-Term Savings and Investment  Plan
(the  "Plan"), on  behalf of certain  participants in the  Plan (the "Rescission
Offerees") for (i) the consideration paid  for such Common Stock, plus  interest
at  the applicable  rate from the  date of  purchase, less any  dividends due or
paid, or (ii) in the  event the participant has caused  the sale of such  Common
Stock, the consideration paid, less the proceeds from the sale, plus interest at
the  applicable rate, less  any dividends due or  paid (the "Rescission Offer").
The Rescission Offer applies to purchases of Common Stock during the period from
December 20, 1994, through August 22, 1995, at prices ranging from $21 per share
to $25 3/8 per share. The closing sale price of the Common Stock (as reported on
the Composite  Tape for  NYSE-listed issues)  on January  8, 1996  was $26  3/8.
RESCISSION  OFFEREES ARE NOT REQUIRED TO ACCEPT THE RESCISSION OFFER. RESCISSION
OFFEREES WHO FAIL  TO RESPOND TO  THIS RESCISSION OFFER  BY THE EXPIRATION  DATE
WILL BE DEEMED BY THE COMPANY TO HAVE DECLINED THE RESCISSION OFFER. NONE OF THE
PROCEEDS  RESULTING  FROM  ACCEPTANCE THEREOF  WILL  BE PAID  TO  THE RESCISSION
OFFEREE, BUT WILL BE  PAID UPON DELIVERY  OF THE SECURITY  OR ACCEPTANCE OF  THE
OFFER  TO THE TRUSTEE FOR THE RESCISSION OFFEREE'S ACCOUNT AND REINVESTED BY THE
TRUSTEE AT  THE  NEXT  INVESTMENT  DATE  (UNLESS  SUCH  COMMON  STOCK  HAS  BEEN
DISTRIBUTED  TO THE RESCISSION OFFEREE AS  A RESULT OF RETIREMENT OR TERMINATION
OF EMPLOYMENT). The Rescission Offer will expire at 11:59 p.m., Central Standard
Time, on February 12, 1996 (the  "Expiration Date"). Rescission Offerees who  do
not  accept the  Rescission Offer  will be  deemed to  have purchased registered
Common Stock  under the  Securities Act  of 1933,  as amended  (the  "Securities
Act"), effective as of the date of this Prospectus.

                            ------------------------

THESE  SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
   EXCHANGE COMMISSION  OR  ANY STATE  SECURITIES  COMMISSION NOR  HAS  THE
     COMMISSION  OR  ANY  STATE SECURITIES  COMMISSION  PASSED  UPON THE
        ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY  REPRESENTATION
                     TO THE CONTRARY IS A CRIMINAL OFFENSE.

                            ------------------------

    THIS OFFER OF REPURCHASE HAS BEEN APPROVED BY THE CALIFORNIA COMMISSIONER OF
CORPORATIONS IN ACCORDANCE WITH SECTION 25507(B) OF THE CORPORATE SECURITIES LAW
OF  1968 ONLY  AS TO ITS  FORM. SUCH  APPROVAL DOES NOT  IMPLY A  FINDING BY THE
COMMISSIONER THAT ANY STATEMENTS  MADE HEREIN OR  IN ANY ACCOMPANYING  DOCUMENTS
ARE TRUE OR COMPLETE; NOR DOES IT IMPLY A FINDING THAT THE AMOUNT OFFERED BY THE
SELLER  IS  EQUAL TO  THE AMOUNT  RECOVERABLE BY  THE BUYER  OF THE  SECURITY IN
ACCORDANCE WITH SECTION 25503 IN A SUIT AGAINST THE SELLER, AND THE COMMISSIONER
DOES NOT ENDORSE THE OFFER AND MAKES  NO RECOMMENDATION AS TO ITS ACCEPTANCE  OR
REJECTION.

                THE DATE OF THIS PROSPECTUS IS JANUARY 11, 1996.
<PAGE>
                             AVAILABLE INFORMATION

    The  Company is subject to the  informational requirements of the Securities
Exchange Act  of  1934, as  amended  (the  "Exchange Act"),  and  in  accordance
therewith  files  reports,  proxy  statements  and  other  information  with the
Securities and Exchange  Commission (the "SEC").  Reports, proxy statements  and
other information filed by the Company can be inspected and copied at prescribed
rates at the public reference facilities maintained by the SEC at Room 1024, 450
Fifth  Street, N.W., Washington,  D.C. 20549, and at  the SEC's Regional Offices
located at  Seven  World  Trade Center,  New  York,  New York,  10048;  and  the
Northwestern  Atrium  Center,  500  West Madison  Street,  Suite  1400, Chicago,
Illinois 60661-2511. The Common Stock is listed on the NYSE and the CSE and such
reports, proxy statements and  other information concerning  the Company can  be
inspected  at the offices of the NYSE, 20 Broad Street, New York, New York 10005
and at the offices of  the CSE, One Financial  Place, 440 South LaSalle  Street,
Chicago, Illinois 60605-1070.

    The  Company has  filed with  the SEC a  registration statement  on Form S-3
(File No. 33-64679) (herein, together with all amendments and exhibits, referred
to as the "Registration  Statement") under the  Securities Act. This  Prospectus
does not contain all of the information set forth in the Registration Statement,
certain  parts of which are omitted in accordance with the rules and regulations
of  the  SEC.  For  further  information,  reference  is  hereby  made  to   the
Registration Statement.

               INCORPORATION OF CERTAIN INFORMATION BY REFERENCE

    The  following documents filed  by the Company pursuant  to the Exchange Act
are hereby incorporated by reference:

    (a) The  Company's Annual  Report on  Form 10-K  for the  fiscal year  ended
       December 31, 1994;

    (b) The Company's Current Report on Form 8-K filed on February 10, 1995;

    (c)  The Company's Quarterly Report on Form 10-Q for the quarter ended March
       31, 1995;

    (d) The Company's Quarterly Report on  Form 10-Q for the quarter ended  June
       30, 1995;

    (e) The Company's Current Report on Form 8-K filed on August 10, 1995;

    (f) The Company's Current Report on Form 8-K filed on October 31, 1995;

    (g)  The  Company's Quarterly  Report  on Form  10-Q  for the  quarter ended
       September 30, 1995;

    (h) The Company's Current Report on Form 8-K filed on November 17, 1995;

    (i) The description of  the Rights contained  in the Company's  Registration
       Statement on Form 8-A dated October 25, 1988;

    (j)    The  description of  the  Common  Stock, contained  in  the Company's
       Registration Statement on Form 8-B dated June 30, 1987; and

    (k) All documents  subsequently filed  by the Company  pursuant to  Sections
       13(a),  13(c), 14 and 15(d) of the Exchange Act, prior to the filing of a
       post-effective amendment which indicates that all securities offered have
       been sold or which deregisters all securities then remaining unsold.

    Any statement contained herein or in a document incorporated by reference or
deemed to be incorporated by reference herein shall be deemed to be modified  or
superseded  for purposes of this Prospectus to the extent that such statement is
modified or  superseded  by  any  other subsequently  filed  document  which  is
incorporated  or  is deemed  to be  incorporated by  reference herein.  Any such
statement so modified or superseded shall  not be deemed, except as so  modified
or superseded, to constitute a part of this Prospectus.

    The  Company  will  provide without  charge  to each  person,  including any
beneficial owner, to whom a copy of this Prospectus has been delivered, upon the
written or oral request of such person, a

                                       2
<PAGE>
copy of any or all of the documents which are incorporated herein by  reference,
other  than exhibits  to such documents  (unless such  exhibits are specifically
incorporated by reference into such documents). Requests for such copies  should
be  directed to:  Richard H. Wolff,  Secretary, Newell Co.,  4000 Auburn Street,
Rockford, Illinois 61125 (telephone: (815) 969-6111).

                                  THE COMPANY

    The Company  is  a manufacturer  and  full-service marketer  of  high-volume
consumer  products serving the  needs of volume  purchasers. The Company's basic
strategy is  to  merchandise  a  multi-product  offering  of  brand-name  staple
products,  with an emphasis  on excellent customer service,  in order to achieve
maximum results  for its  stockholders. Product  categories include  housewares,
hardware,  home furnishings,  and office products.  Each group  of the Company's
products is manufactured and sold by a subsidiary or division (each referred  to
herein as a "division," even if separately incorporated).

    The  Company manages the  activities of its  divisions through executives at
the corporate  level,  to whom  the  divisional managers  report,  and  controls
financial   activities  through  centralized   accounting,  capital  expenditure
reporting,  cash  management,  order   processing,  billing,  credit,   accounts
receivable   and  data  processing  operations.  The  production  and  marketing
functions  of   each  division,   however,   are  conducted   with   substantial
independence.  Each  division  is  managed  by  employees  who  make  day-to-day
operating and sales decisions and participate in an incentive compensation  plan
that  ties  a  significant  part  of  their  compensation  to  their  division's
performance. The Company  believes that  this allocation  of responsibility  and
system  of incentives fosters an entrepreneurial approach to management that has
been important to the Company's success.

    As of September 30, 1995, there were 158,549,262 shares of Common Stock  and
related  Rights outstanding.  For the fiscal  year ended December  31, 1994, the
Company had net sales  of approximately $2,074,934,000  and operating income  of
approximately $357,865,000.

    The principal executive offices of the Company are located at Newell Center,
29 East Stephenson Street, Freeport, Illinois 61032, and its telephone number is
(815) 235-4171.

                              THE RESCISSION OFFER

BACKGROUND AND REASONS FOR THE RESCISSION OFFER

    The  Plan is a  qualified defined contribution plan  under Section 401(k) of
the Internal Revenue Code  of 1986, as  amended. The purpose of  the Plan is  to
provide  a voluntary,  systematic method for  a participant to  save a specified
percentage of  the  participant's  compensation for  retirement  ("Pay  Deferral
Contributions")  and to defer federal income  tax, and where allowed state, city
and  county  income  taxes,  on   such  compensation,  together  with   matching
contributions  made  by  the  Company  ("Company  Matching  Contributions",  and
together with Pay Deferral Contributions, "Contributions").

    A participant's Contributions are  held in a trust  fund maintained for  the
benefit  of participants in the Plan. A  participant has the right to decide how
to invest these Contributions. There  are eight current investment choices:  the
Merrill  Lynch Ready  Assets Trust,  the LaSalle  Income Plus  Fund, the Russell
Intermediate-Term Bond Fund,  the Merrill  Lynch Capital Fund,  Inc., the  Wells
Fargo  Index Fund,  the Russell  International Fund,  the Russell  Small Capital
Stock Fund and  the Newell Common  Stock Fund. A  participant must indicate  the
percentage  of his  or her  Pay Deferral Contributions  to be  allocated to each
investment  choice,  in  10%  increments.  Company  Matching  Contributions  are
invested in the same percentages as Pay Deferral Contributions.

    The  Company  is required  to register  all  of the  shares of  Common Stock
purchased by the Trustee for the  Newell Common Stock Fund under the  Securities
Act.  Although  all  of the  purchases  by the  Trustee  were made  in  a manner
consistent with the Plan, and the investment elections of the Plan participants,
the Company  has  determined that  up  to 253,101  shares  of its  Common  Stock
purchased

                                       3
<PAGE>
by  the  Trustee between  December  20, 1994  and  August 22,  1995,  with funds
allocated to the Newell Common Stock Fund, may not have been properly registered
in  accordance  with  the  Securities   Act,  Section25110  of  the   California
Corporations Code and Section359(e) of the New York Fraudulent Practices Act. If
violations  of securities  laws occurred, the  Rescission Offeree  for whom such
Common Stock was purchased  has the right  to have such  shares of Common  Stock
repurchased  by the Company  or, if the Rescission  Offeree has already directed
and caused the sale of such shares of Common Stock, other relief. This offer  is
being  made  to  ensure  compliance  with  the  Securities  Act,  the California
Corporations Code and the New York Fraudulent Practices Act.

    The purchases of the above described Common Stock were made exclusively  for
Plan  participants, the beneficial  owners of the  Common Stock. At  the time of
such purchases, Plan participants were residents of Alabama, Arizona,  Arkansas,
California,  Colorado, Connecticut,  Delaware, Florida,  Georgia, Hawaii, Idaho,
Illinois,  Indiana,  Iowa,   Kansas,  Kentucky,   Louisiana,  Maine,   Maryland,
Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New
Hampshire,  New Jersey, New York, North  Carolina, North Dakota, Ohio, Oklahoma,
Oregon, Pennsylvania,  Puerto  Rico,  South Carolina,  Tennessee,  Texas,  Utah,
Virginia,  Washington,  West  Virginia  and  Wisconsin,  none  of  which require
registration of securities in connection  with an employee benefit plan,  except
California and New York.

    The  Company's Board of Directors has approved the Rescission Offer in order
to limit any contingent liability the Company  may have as a result of  possible
noncompliance  with applicable  federal and  state registration  requirements in
connection with the purchase of the shares of Common Stock described above.

    For  Federal  purposes,  nonacceptance  of  the  Rescission  Offer  may  not
terminate  a  Rescission Offeree's  right to  bring a  civil action  against the
Company for  failure to  register the  shares under  the Securities  Act  before
expiration  of the applicable statute of limitations. The statute of limitations
for enforcement of such rights  by a stockholder is  one year commencing on  the
date  of the sale of Common Stock  sold in violation of the Federal registration
requirements.

    Under California law, nonacceptance of the Rescission Offer will terminate a
Rescission Offeree's right  to bring a  civil action against  the Company  under
Sections  25503  (sale of  securities in  violation of  certain sections  of the
California Corporations Code) and  25504 (joint and  several liability of  other
persons   with  persons  liable  under  Section25501  or  Section25503)  of  the
California Corporations Code. A complete statement of the applicable  California
provisions is attached as Appendix II.

    Regardless  of  the  Rescission  Offer, the  Rescission  Offerees,  like any
purchaser of stock of a public company,  could sue the Company on grounds  other
than  violations  of registration  requirements. Grounds  for such  other claims
could include violations of the insider trading and fraud provisions of Sections
25500, 25501, and  25502 of  the California  Corporations Code,  which would  be
subject  to different statutes of limitations  than the one year federal statute
described above.

    The maximum estimated amount  that the Company would  be required to pay  if
all Rescission Offerees accept the Rescission Offer is $6,093,964.

TERMS OF THE RESCISSION OFFER

    A Rescission Offeree who elected to allocate some of his or her Pay Deferral
Contributions  to the Newell Common Stock Fund  at any time between December 20,
1994 and August 22, 1995, and who is currently enrolled in the Plan, may  direct
that  a sale of the Common Stock  purchased with his or her contributions during
that period be made by  the Trustee to the Company  at the price the  Rescission
Offeree  paid for the Common Stock, plus  interest determined at the rate stated
below, less any dividends paid  or due on such Common  Stock. In the event  such
Rescission  Offeree  elects  to  accept  the  Rescission  Offer,  the Rescission
Offeree's account balance in the Newell Common  Stock Fund will be reduced by  a
number  of units representing the equivalent shares of Common Stock purchased by
the Trustee during the above period  and all proceeds from the Rescission  Offer
will be paid to the Trustee for the participant's account. The proceeds from the
Rescission Offer will be reinvested by the Trustee

                                       4
<PAGE>
in  the participant's  account in  accordance with  the investment  elections on
record as of the  next investment date. If  such Rescission Offeree has  already
directed  and caused the sale of such  Common Stock, the Trustee may receive for
the Rescission Offeree's account the price paid for such Common Stock, less  the
sale  proceeds, plus interest at such applicable rate from the date of purchase,
less any dividends received by such Rescission Offeree from such Common Stock.

    If the Rescission Offeree has directed and caused the distribution of Common
Stock from the Plan, the Rescission Offeree is entitled to obtain relief on  the
above terms, except any proceeds will be paid directly to the Rescission Offeree
or his beneficiary upon tender of such Common Stock.

    The interest rate for the Rescission Offer will be 7%.

    The Rescission Offer will expire on February 12, 1996, the Expiration Date.

    During  the period from December  20, 1994 to August  22, 1995, purchases of
Common Stock by the Trustee for the Newell Common Stock Fund were based upon the
following  average  prices  per  share:  December,  $21.061;  January,  $21.059;
February,  $23.510; March, $24.533; April,  $24.157; May, $23.301; June, $23.431
and July, $24.085.

    A dividend of $.10 per share was paid on March 3, 1995 to holders of  Common
Stock  of record on February 17, 1995, and dividends of $.12 per share of Common
Stock were paid  on June 15,  1995, September 1,  1995 and December  4, 1995  to
stockholders  of record on May 19, 1995,  August 16, 1995 and November 20, 1995,
respectively.

    The following summarizes the amount that  the Company estimates it will  pay
for shares of Common Stock purchased by the Company in the Rescission Offer.

<TABLE>
<CAPTION>
                                                                               ESTIMATED
                                                                 AVERAGE PER   INTEREST       (LESS)      RESCISSION
                                                                 SHARE PRICE      PER      DIVIDENDS PER  AMOUNT PER
                  MONTH SHARES WERE PURCHASED                       PAID       SHARE (1)     SHARE (2)       SHARE
- ---------------------------------------------------------------  -----------  -----------  -------------  -----------
<S>                                                              <C>          <C>          <C>            <C>
December.......................................................   $  21.061    $   1.684     $    0.46     $  22.285
January........................................................      21.059        1.566          0.46        22.166
February.......................................................      23.510        1.611         0.405        24.716
March..........................................................      24.533        1.581          0.36        25.754
April..........................................................      24.157        1.398          0.36        25.195
May............................................................      23.301        1.169         0.261        24.210
June...........................................................      23.431        1.086          0.24        24.277
July...........................................................      24.085        0.950          0.24        24.795
</TABLE>

- ------------------------
(1) Estimated Interest Per Share provided in the Table assumes interest from the
    date of purchase through February 12, 1995 at an average annual rate of 7%.

(2) Dividends  Per Share provided in the  Table assume stockholders of record on
    each Dividend Record Date actually received dividend payment.

    As of  January 8,  1996, the  closing sale  price of  the Common  Stock  (as
reported on the Composite Tape for NYSE-listed issues) was $26 3/8. During 1995,
the  closing sales price of the Common Stock ranged  from a high of $27 1/4 to a
low of $20 5/8.

    For Rescission Offerees who  accept the Rescission Offer  and who are  still
enrolled  in the Plan, the Company and the Trustee will complete the transaction
in accordance with the terms of  the Rescission Offer. The Rescission  Offeree's
account  balance in the Newell Common Stock Fund  will be reduced by a number of
units representing the  equivalent shares of  Common Stock so  purchased by  the
Trustee  and all proceeds from the Rescission  Offer will be paid to the Trustee
for the Rescission Offeree's account. The Trustee will reinvest such proceeds in
accordance with the Rescission  Offeree's investment elections  on record as  of
the  next investment date. If the Rescission Offeree has previously directed and
caused the Trustee to distribute such Common Stock from the Plan, such  proceeds
will  be paid directly to  such individual or his  beneficiary within 30 days of
tender of such Common Stock.

                                       5
<PAGE>
HOW TO ACCEPT OR DECLINE THIS RESCISSION OFFER

    A RESCISSION OFFEREE IS NOT LEGALLY REQUIRED TO ACCEPT THE RESCISSION OFFER.
Acceptance of the Rescission Offer is  optional for each Rescission Offeree  who
holds  units in the Newell Common Stock Fund representing shares of Common Stock
covered by this Rescission Offer. If  a Rescission Offeree elects to reject  the
Rescission  Offer, the Rescission Offeree will hold  the same number of units in
the Newell Common  Stock Fund.  In the event  the Rescission  Offeree elects  to
accept the Rescission Offer, the Rescission Offeree must detach and complete the
form  "Rescission Offeree's Acceptance of  Rescission Offer," attached hereto as
Appendix I, and mail  or return it  to the Company,  29 East Stephenson  Street,
Freeport,   Illinois  61032-0943,   Attention:  RECISSION  OFFER,   as  soon  as
practicable after the date of receipt of this Prospectus but in no event  having
a postmark later than the Expiration Date.

    ANY  RESCISSION OFFEREE WHO FAILS TO NOTIFY THE COMPANY IN WRITING OF HIS OR
HER ACCEPTANCE OF THE RESCISSION OFFER, ON OR PRIOR TO THE EXPIRATION DATE  WILL
BE  DEEMED  TO  HAVE  REJECTED  THE  RESCISSION  OFFER;  HOWEVER,  ACCEPTANCE OR
REJECTION OF THE RESCISSION OFFER MAY NOT TERMINATE A RESCISSION OFFEREE'S RIGHT
TO BRING A CIVIL ACTION AGAINST THE  COMPANY FOR FAILURE TO REGISTER THE  SHARES
UNDER  FEDERAL  SECURITIES  LAWS.  HOWEVER,  FEDERAL  LAW  DOES  PROVIDE  THAT A
RESCISSION OFFEREE MAY LOSE ANY RESCISSION RIGHTS UNDER FEDERAL SECURITIES  LAWS
ONE YEAR FROM THE DATE OF PURCHASE OF SUCH SHARES.

QUESTIONS ABOUT THE RESCISSION OFFER

    Rescission  Offerees who have questions about  the Rescission Offer may call
(815) 233-8004 between 8:30 a.m and 4:30 p.m., Central Standard time.

USE OF STOCK TENDERED TO COMPANY IN RESCISSION OFFER

    The repurchased shares of Common Stock, if any, will become treasury shares.
The Company has no present plans to sell such treasury shares.

TAX EFFECTS OF RESCISSION OFFER

    A Rescission Offeree's acceptance or rejection of this Rescission Offer,  or
the  sale of Common Stock pursuant to it  by the Plan Trustee to the Company, is
not considered to be a taxable event before withdrawal or distribution of  funds
from  such Rescission Offeree's Plan account by  or to the Rescission Offeree or
his or her  beneficiary. All funds  paid by the  Company for Common  Stock in  a
Rescission Offeree's Plan account, or as interest as a result of this Rescission
Offer  will be paid  to the Plan Trustee  and remain in the  Plan account of the
Rescission Offeree  and will  be reinvested  in accordance  with the  Rescission
Offeree's  existing investment option(s) in the  Plan. Upon any later withdrawal
or distribution, any gain resulting from this Rescission Offer will generally be
taxable as ordinary income to the Rescission Offeree or his or her  beneficiary.
An  additional 10 percent income tax may be imposed in cases of early withdrawal
or distribution.  Special tax  advantages for  some lump-sum  distributions  and
rollovers  are allowed. Each Rescission Offeree  should consult with his/her own
tax advisor with regard  to the proper tax  treatment for him/her in  connection
with the Rescission Offer.

FUNDING THE RESCISSION OFFER

    The  Company has sufficient funds  available to pay for  the purchase of any
shares of Common Stock which may be tendered to it as a result of the Rescission
Offer. The Company  does not  anticipate that  a material  number of  Rescission
Offerees will elect to accept the Rescission Offer.

                                USE OF PROCEEDS

    The  Company will receive no proceeds  from the Rescission Offer. The Common
Stock was originally purchased in brokerage transactions on the open market  for
which the Company did not receive any proceeds.

                                       6
<PAGE>
                                 LEGAL OPINION

    The legality of the Common Stock offered hereby has been passed upon for the
Company  by Schiff  Hardin & Waite,  7200 Sears Tower,  Chicago, Illinois 60606.
Schiff Hardin  &  Waite has  advised  the Company  that  a member  of  the  firm
participating  in  the  representation  of the  Company  in  this  offering owns
approximately 3,700 shares of Common Stock.

                                    EXPERTS

    The  consolidated  financial  statements   and  schedule  of  the   Company,
incorporated  herein  by reference  have been  audited  by Arthur  Andersen LLP,
independent public  accountants,  as indicated  in  their reports  with  respect
thereto, and are incorporated herein by reference in reliance upon the authority
of said firm as experts in accounting and auditing in giving said reports.

                                       7
<PAGE>
                                                                      APPENDIX I

                        RESCISSION OFFEREE'S ACCEPTANCE
                            OF THE RESCISSION OFFER

YOU  MAY ELECT TO ACCEPT  OR REJECT THE RESCISSION OFFER.  IF YOU WISH TO REJECT
THE RESCISSION OFFER, DO NOT EXECUTE AND RETURN THE FORM. YOU NEED TO DO NOTHING
TO REJECT THE  RESCISSION OFFER.  IF YOU WISH  TO ACCEPT  THE RESCISSION  OFFER,
PLEASE  EXECUTE  AND  RETURN  THIS FORM,  PURSUANT  TO  THE  INSTRUCTIONS BELOW.
PROCEEDS DUE TO ACCEPTANCE OF THE RESCISSION  OFFER WILL BE PAID TO THE  TRUSTEE
FOR  YOUR ACCOUNT (UNLESS YOU HAVE DIRECTED  AND CAUSED THE DISTRIBUTION OF YOUR
SHARES OF COMMON STOCK  INCLUDED IN THIS  RESCISSION OFFER AS  A RESULT OF  YOUR
RETIREMENT  OR  TERMINATION  OF EMPLOYMENT)  AND  REINVESTED BY  THE  TRUSTEE IN
ACCORDANCE WITH THE  INVESTMENT ELECTIONS ON  RECORD AS OF  THE NEXT  APPLICABLE
INVESTMENT DATE.

Newell Co.
29 East Stephenson Street
Freeport, Illinois 61032
Ladies and Gentlemen:

    The undersigned acknowledges receipt of a Prospectus dated January 11, 1996,
of   NEWELL  CO.  (the  "Company")  together  with  the  Appendix  thereto  (the
"Prospectus"), pursuant to which the Company offers to rescind (the  "Rescission
Offer")  purchases by the  Trustee (the "Trustee") of  the Long-Term Savings and
Investment Plan for the employees of NEWELL CO. and subsidiaries (the "Plan") of
all shares of  Common Stock  and related  preferred stock  purchase rights  (the
"Common  Stock") of the Company  between December 20, 1994  and August 22, 1995,
made with the undersigned's  contributions to the Plan,  and, if the  Rescission
Offer is accepted by the undersigned, to pay to the Trustee of the undersigned's
account the original purchase prices paid by the Trustee to purchase such Common
Stock,  plus interest  thereon as determined  in accordance  with the applicable
rate, less any dividends due or paid on such Common Stock.

    In the event  the undersigned elects  to accept this  Rescission Offer,  the
undersigned  understands  that his  or her  Plan account  balance in  the Newell
Common Stock Fund will be reduced by  a number of units representing the  shares
of  Common  Stock purchased  by  the Trustee  during  the above  period  and all
proceeds from such account balance reduction will be paid to the Trustee for the
undersigned's account  for  investment  in  accordance  with  the  undersigned's
current investment instructions.

    If  the  undersigned  has  previously directed  and  caused  the  Trustee to
distribute such Common Stock from the  Plan, the proceeds will be paid  directly
to  the undersigned or the undersigned's  beneficiary upon timely tender of such
Common Stock.

    Therefore, I hereby accept the Rescission  Offer for the above Common  Stock
purchased  by the  Trustee with  my contributions,  on terms  set forth  in this
letter. Furthermore, I direct that  all payments be made  to the Trustee for  my
Plan    account   unless   I    have   previously   directed    and   caused   a

                                      I-1
<PAGE>
prior distribution from the  Plan of such Common  Stock. I understand and  agree
that  as a result of such acceptance, I  will no longer hold units in the Newell
Common Stock Trust Fund representing such equivalent shares of Common Stock.

<TABLE>
<S>                                            <C>
- --------------------------------------------   --------------------------------------------
             Name (please print)                                 Signature

                                               Date: --------------------------------------
- --------------------------------------------
               Street Address

- --------------------------------------------   --------------------------------------------
    City, State and Zip Code of Residence                Social Security Number or
                                                      Taxpayer Identification Number
</TABLE>

Instructions: In order to indicate your acceptance of the Rescission Offer, you
must:

    (1) Sign  the form  and  provide your  complete  address, date,  and  social
       security or Taxpayer Identification Number; and

    (2) Mail the form to the Company.

Delivery  Instructions: This  form should  be mailed to  the Company  as soon as
practicable, but in no event having a postmark later than the Expiration Date of
this Rescission Offer, 11:59 p.m., Central Standard Time, February 12, 1996.

                                      I-2
<PAGE>
                                                                     APPENDIX II

California Corporations Code Section25507(b):

           (b) No buyer may  commence an action  under Section 25503  (or
       Section  25504 or Section  25504.1 insofar as  they relate to that
       section) if,  before  suit is  commenced,  such buyer  shall  have
       received  a written offer approved as  to form by the commissioner
       (1) stating the respect in which liability under such section  may
       have  arisen, (2) offering  to repurchase the  security for a cash
       price payable upon delivery of the security or offering to pay the
       buyer an  amount  in cash  equal  in  either case  to  the  amount
       recoverable  by the  buyer in  accordance with  Section 25503, or,
       offering to rescind the transaction by putting the parties back in
       the same position  as before the  transaction, (3) providing  that
       such  offer may  be accepted  by the  buyer at  any time  within a
       specified period  of not  less  than 30  days  after the  date  of
       receipt  thereof unless rejected earlier during such period by the
       buyer, (4) setting forth the  provisions of this subdivision  (b),
       and  (5) containing such other information as the commissioner may
       require by rule  or order,  and such  buyer shall  have failed  to
       accept  such offer  in writing  within the  specified period after
       receipt thereof.

California Corporations Code Section25503:

           Any person who violates  Section 25110, 25130  or 25133, or  a
       condition  of  qualification  under  Chapter  2  (commencing  with
       Section 25110) of this part, imposed pursuant to Section 25141, or
       an order  suspending trading  issued  pursuant to  Section  25219,
       shall be liable to any person acquiring from him the security sold
       in  violation  of  such  section,  who  may  sue  to  recover  the
       consideration he paid for such  security with interest thereon  at
       the  legal rate, less the amount of any income received therefrom,
       upon the tender of such security, or for damages, if he no  longer
       owns  the security, or if the consideration given for the security
       is not capable  of being  returned. Damages, if  the plaintiff  no
       longer owns the security, shall be equal to the difference between
       (a)  his purchase price  plus interest at the  legal rate from the
       date of purchase and (b) the value of the security at the time  it
       was  disposed of  by the plaintiff  plus the amount  of any income
       received therefrom by the plaintiff.

           Damages, if the  consideration given for  the security is  not
       capable  of being  returned, shall be  equal to the  value of that
       consideration plus interest  at the  legal rate from  the date  of
       purchase,  provided the security is tendered; and if the plaintiff
       no longer owns the security, damages  in such case shall be  equal
       to the difference between (a) the value of the consideration given
       for  the security plus interest at the legal rate from the date of
       purchase and (b)  the value  of the security  at the  time it  was
       disposed  of  by  the  plaintiff plus  the  amount  of  any income
       received therefrom  by  the  plaintiff. Any  person  who  violates
       Section  25120  or a  condition of  qualification under  Chapter 3
       (commencing with Section 25120) of  this part imposed pursuant  to
       Section  25141, shall be  liable to any  person acquiring from him
       the security sold  in violation  of such  section who  may sue  to
       recover  the difference between (a) the value of the consideration
       received by the seller  and (b) the value  of the security at  the
       time  it was received  by the buyer, with  interest thereon at the
       legal rate from the date of  purchase. Any person on whose  behalf
       an  offering is made and any  underwriter of the offering, whether
       on a best efforts or a firm commitment basis, shall be jointly and
       severally liable under  this section,  but in no  event shall  any
       underwriter (unless such underwriter shall have knowingly received
       from  the  issuer  for  acting  as  an  underwriter  some benefit,
       directly or indirectly, in which all other underwriters  similarly
       situated  did not share in proportion to their respective interest
       in the underwriting)  be liable  in any suit  or suits  authorized
       under  this section  for damages in  excess of the  total price at
       which the securities underwritten by him and

                                      II-1
<PAGE>
       distributed to the public were  offered to the public. Any  tender
       specified  in this section may be made at any time before entry of
       judgment. No  person  shall  be  liable  under  this  section  for
       violation  of Section  25110, 25120  or 25130  if the  sale of the
       security is qualified prior to the payment or receipt of any  part
       of  the consideration for the security  sold, even though an offer
       to sell or a contract of sale  may have been made or entered  into
       without qualification.

California Corporations Code Section25504:

           Every  person  who directly  or  indirectly controls  a person
       liable under Section 25501  or 25503, every partner  in a firm  so
       liable,  every  principal  executive  officer  or  director  of  a
       corporation so liable, every person occupying a similar status  or
       performing similar functions, every employee of a person so liable
       who  materially aids  in the  act or  transaction constituting the
       violation, and every broker-dealer or agent who materially aids in
       the act or transaction constituting the violation, are also liable
       jointly and severally with and to the same extent as such  person,
       unless  the other person who  is so liable had  no knowledge of or
       reasonable grounds to  believe in  the existence of  the facts  by
       reason of which the liability is alleged to exist.

                                      II-2
<PAGE>
                                                             [LOGO]

Dear Participant:

    As  a participant in  the Newell Long-Term Investment  and Savings Plan (the
"Plan"), the  Northern Trust  Company, as  trustee of  the Plan,  has  purchased
shares of Newell Co. common stock on your behalf. Newell Co. has determined that
shares  purchased on your behalf  between December 20, 1994  and August 22, 1995
were not properly  registered under the  Securities Act of  1933. Therefore,  in
order  to comply with federal and state  securities laws, Newell Co. is offering
to repurchase the  shares of its  common stock purchased  on your behalf  during
that time period. You are not obligated in any way to accept this offer.

    Enclosed  is a Prospectus  detailing the terms and  background of the offer.
While you are encouraged  to read the Prospectus  thoroughly before deciding  to
accept  or reject the offer, the following  summary of the offer is provided for
your reference:

    - Newell Co. will  repurchase the shares  of its common  stock purchased  on
      your behalf during the period December 20, 1994 through August 22, 1995;

    - The  purchase price will be the price  originally paid for the shares plus
      interest at a rate of 7%, less any income received on the shares;

    - You have until 11:59 p.m., Central Standard Time, on February 12, 1996  to
      accept the offer;

    - Failure  to  accept  the offer  by  February  12, 1996  will  be  deemed a
      rejection of the offer;

    - IF YOU ACCEPT THE OFFER, your  account balance in the Newell Common  Stock
      Fund  will be reduced, and the proceeds  will be reinvested by the Trustee
      of the Plan pursuant to your recorded investment election;

    - IF YOU REJECT THE OFFER, your  account balance in the Newell Common  Stock
      Fund  will not change  and the Newell  Co. common stock  purchased on your
      behalf between December 20,  1994 and August 22,  1995 will be  registered
      under  the  Securities Act  of  1933, effective  as  of the  date  of this
      Prospectus.

    In order to accept the offer  you must complete the form provided  (attached
as  Appendix I to the Prospectus) and mail  or return it by February 12, 1996 in
the enclosed self-addressed, postage prepaid envelope.

    If you have  any questions regarding  the offer please  call (815)  233-8004
between 8:30 a.m. and 4:30 p.m., Central Standard Time.

                                          Sincerely,
                                          Michael Leopold

                        NEWELL CO., FREEPORT, ILLINOIS 61032-0943 - 815/235-4171


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