NEWELL CO
10-Q, 1997-11-13
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                                                    THIRD QUARTER 1997



                  SECURITIES AND EXCHANGE COMMISSION

                        WASHINGTON, D.C.  20549

                          -------------------

                               FORM 10-Q

           Quarterly Report Pursuant to Section 13 or 15(d)
                of the Securities Exchange Act of 1934
         for the Quarterly Period Ended September 30, 1997    

                          ------------------

                     Commission File Number 1-9608

                              NEWELL CO.
        (Exact name of registrant as specified in its charter)


          DELAWARE                              36-3514169
(State or other jurisdiction of               (I.R.S. Employer
incorporation or organization)               Identification No.) 


                             Newell Center
                       29 East Stephenson Street
                    Freeport, Illinois  61032-0943
               (Address of principal executive offices)
                              (Zip Code)

                             (815)235-4171
         (Registrant's telephone number, including area code)


Indicate by check mark whether the registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months, and (2) has been
subject to such filing requirements for the past 90 days.

               Yes ______           No ______

Number of shares of Common Stock outstanding
as of October 20, 1997:  159,153,712        


<PAGE>  2


PART I.  FINANCIAL INFORMATION

Item 1.  Financial Statements                                          
         --------------------
<TABLE>
                                                NEWELL CO. AND SUBSIDIARIES
                                             CONSOLIDATED STATEMENTS OF INCOME
                                      (Unaudited, in thousands, except per share data)

<CAPTION>
                                         Three Months Ended        Nine Months Ended
                                           September 30,             September 30,   
                                       ---------------------    ----------------------
                                           1997        1996         1997        1996 
                                           ----        ----         ----        ----
<S>                                    <C>         <C>          <C>         <C>
  Net sales                            $ 889,863   $ 761,902    $2,320,199  $2,115,227
  Cost of products sold                  603,124     518,198     1,578,361   1,454,387
                                       ---------   ---------    ----------  ----------

    GROSS INCOME                         286,739     243,704       741,838     660,840
   
  Selling, general and 
   administrative expenses               120,588     105,349       348,517     324,540
                                         -------     -------       -------     -------

    OPERATING INCOME                     166,151     138,355       393,321     336,300

  Nonoperating expenses:
    Interest expense                      24,410      14,746        52,515      43,664
    Other, net                             2,312         657         9,991       1,462 
                                          ------      ------        ------      ------

    Net nonoperating expenses             26,722      15,403        62,506      45,126
                                          ------      ------        ------      ------

    INCOME BEFORE INCOME TAXES           139,429     122,952       330,815     291,174

  Income taxes                            55,214      48,320       131,003     115,659
                                         -------     -------       -------     -------

    NET INCOME                         $  84,215   $  74,632    $  199,812  $  175,515
                                        ========    ========     =========   =========

  Earnings per share                   $    0.53   $    0.47    $     1.26  $     1.11 
                                        ========    ========     =========   =========

  Dividends per share                  $    0.16   $    0.14    $     0.48  $     0.42
                                        ========    ========     =========   =========

  Weighted average shares outstanding    159,112     158,790       159,047     158,739
                                        ========    ========     =========   =========
</TABLE>

See notes to consolidated financial statements.


<PAGE>  3


                      NEWELL CO. AND SUBSIDIARIES
                      CONSOLIDATED BALANCE SHEETS
                       (Unaudited, in thousands)
<TABLE>
<CAPTION>  
                                        September 30,  % of    December 31,  % of
                                            1997       Total      1996       Total
                                        -------------  -----   ------------  ------
<S>                                     <C>            <C>     <C>           <C>
  ASSETS

  CURRENT ASSETS
    Cash and cash equivalents           $   20,789      0.5%   $   4,360      0.1%
    Accounts receivable, net               554,575     14.0      404,170     13.4
    Inventories, net                       669,173     16.8      509,504     17.0
    Deferred income taxes                   90,827      2.3      121,152      4.0
    Prepaid expenses and other              72,610      1.8       68,928      2.3
                                        ----------     ----     --------     ----

        TOTAL CURRENT ASSETS             1,407,974     35.4    1,108,114     36.8
    
  MARKETABLE EQUITY SECURITIES             292,871      7.4      240,789      8.0

  OTHER LONG-TERM INVESTMENTS               49,552      1.2       58,703      2.0

  OTHER ASSETS                             125,288      3.2      119,168      4.0

  PROPERTY, PLANT AND EQUIPMENT, NET       680,378     17.1      555,434     18.5
    
  TRADE NAMES AND GOODWILL               1,420,672     35.7      922,846     30.7
                                         ---------     ----      -------     ----

        TOTAL ASSETS                    $3,976,735    100.0%  $3,005,054    100.0%
                                         =========    =====    =========    =====
</TABLE>








  See notes to consolidated financial statements.



<PAGE>  4


                      NEWELL CO. AND SUBSIDIARIES
                 CONSOLIDATED BALANCE SHEETS (CONT.) 
                       (Unaudited, in thousands)
<TABLE>
<CAPTION>
                                        September 30,  % of    December 31,  % of
                                            1997       Total      1996       Total
                                        -------------  -----   ------------  -----
<S>                                    <C>             <C>     <C>           <C>
  LIABILITIES AND STOCKHOLDERS' EQUITY

  CURRENT LIABILITIES
    Notes payable                       $   81,646      2.1%   $  70,877      2.4%
    Accounts payable                       117,009      2.9      105,333      3.5
    Accrued compensation                    70,798      1.8       65,632      2.2
    Other accrued liabilities              410,135     10.3      324,719     10.8
    Income taxes                             4,810      0.1       37,209      1.2
    Current portion of long-term debt       15,181      0.4       33,243      1.1
                                         ---------     ----     --------     ----

        TOTAL CURRENT LIABILITIES          699,579     17.6      637,013     21.2
    
  LONG-TERM DEBT                         1,349,809     33.9      672,033     22.4
   
  OTHER NONCURRENT LIABILITIES             192,125      4.8      156,691      5.2
    
  DEFERRED INCOME TAXES                     83,079      2.1       47,477      1.6

  MINORITY INTEREST                          8,340      0.2          -         -

  STOCKHOLDERS' EQUITY
    Common stock - authorized shares,
     400.0 million at $1 par value;        159,133      4.0      158,871      5.3
     Outstanding shares:
      1997 - 159.1 million
      1996 - 158.9 million
    Additional paid-in capital             201,725      5.1      197,889      6.6
    Retained earnings                    1,229,624     30.9    1,106,146     36.8
    Net unrealized gain on securities                                    
     available for sale                     70,230      1.8       36,595      1.2
    Cumulative translation adjustment      (16,909)    (0.4)      (7,661)    (0.3)
                                          ---------    -----   ----------    -----

        TOTAL STOCKHOLDERS' EQUITY       1,643,803     41.4    1,491,840     49.6
                                         ----------    -----   ----------    -----

        TOTAL LIABILITIES AND 
         STOCKHOLDERS' EQUITY           $3,976,735    100.0%  $3,005,054    100.0%
                                         =========    =====    =========    =====
</TABLE>

  See notes to consolidated financial statements.


<PAGE>  5

                      NEWELL CO. AND SUBSIDIARIES
                 CONSOLIDATED STATEMENTS OF CASH FLOWS
                       (Unaudited, in thousands)
<TABLE>
<CAPTION>
                                                        For the Nine Months Ended 
                                                              September 30,       
                                                        -------------------------- 
                                                           1997             1996  
                                                           -----            ----
<S>                                                     <C>              <C>    
  OPERATING ACTIVITIES:                            
    Net Income                                           $ 199,812       $ 175,515
    Adjustments to Reconcile Net Income to Net
     Cash Provided by Operating Activities:
       Depreciation and amortization                        92,864          86,974
       Deferred income taxes                                30,216          31,882
       Net gain on marketable securities                    (2,853)            -
       Investment write-off                                    -             1,339
       Other                                                (4,318)         (5,270)
    Changes in Current Accounts, excluding the
     effects of acquisitions:
       Accounts receivable                                 (26,986)        (48,550)
       Inventories                                         (25,399)          9,407  
       Other current assets                                 12,259         (17,312)
       Accounts payable                                    (32,058)        (26,119)
       Accrued liabilities and other                       (32,356)        (12,309) 
                                                           --------        --------   
     NET CASH PROVIDED BY OPERATING ACTIVITIES             211,181         195,557 
                                                           --------        --------
  INVESTING ACTIVITIES:
    Acquisitions, net                                     (695,429)        (45,650)
    Expenditures for property, plant and equipment         (48,272)        (54,157)
    Sale of marketable securities                            6,389             -
    Disposals of noncurrent assets and other               (26,385)         (4,045)
                                                           --------        -------
     NET CASH USED IN INVESTING ACTIVITIES                (763,697)       (103,852)
                                                           --------        -------
  FINANCING ACTIVITIES:
    Proceeds from issuance of debt                         706,277          92,744 
    Proceeds from exercised stock options and other          4,098           6,163 
    Payments on notes payable and long-term debt           (55,848)       (123,166)
    Cash dividends                                         (76,334)        (66,666)
                                                           -------         --------
     NET CASH PROVIDED BY (USED IN) FINANCING ACTIVITIES   578,193         (90,925)
                                                           -------         --------
  EXCHANGE RATE EFFECT ON CASH                              (9,248)         (7,348)
                                                           -------         -------- 

  INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS          16,429          (6,568)
  Cash and cash equivalents at beginning of year             4,360          58,771
                                                           -------         --------
  CASH AND CASH EQUIVALENTS AT END OF PERIOD             $  20,789       $  52,203
                                                          ========         ======== 
  Supplemental cash flow disclosures:
    Cash paid during the period for -
      Income taxes                                       $  94,517       $  70,917
      Interest                                              55,553          45,073

</TABLE>

  See notes to consolidated financial statements.



<PAGE>  6

                      NEWELL CO. AND SUBSIDIARIES
              NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Note 1 -  The condensed financial statements included herein have been
          prepared by the Company, without audit, pursuant to the
          rules and regulations of the Securities and Exchange
          Commission, and reflect all adjustments necessary to present
          a fair statement of the results for the periods reported,
          subject to normal recurring year-end adjustments, none of
          which is material.  Certain information and footnote
          disclosures normally included in financial statements
          prepared in accordance with generally accepted accounting
          principles have been condensed or omitted pursuant to such
          rules and regulations, although the Company believes that
          the disclosures are adequate to make the information
          presented not misleading.  It is suggested that these
          condensed financial statements be read in conjunction with
          the financial statements and the notes thereto included in
          the Company's latest Annual Report on Form 10-K.

Note 2 -  On January 19, 1996, the Company acquired The Holson Burnes
          Group, Inc. ("Holson Burnes"), a manufacturer and marketer
          of photo albums and picture frames.  On March 5, 1997, the
          Company purchased Insilco Corporation's Rolodex business
          ("Rolodex"), a marketer of office products including card
          files, personal organizers and paper punches.  On May 30,
          1997, the Company acquired Cooper Industries Incorporated's
          Kirsch business ("Kirsch"), a manufacturer and distributor
          of drapery hardware and custom window coverings in the
          United States and international markets.  On June 13, 1997,
          the Company acquired Rubbermaid Incorporated's office
          products business, including the Eldon(R) brand name (now
          referred to as "Eldon").  Eldon is a designer, manufacturer
          and supplier of computer and plastic desk accessories,
          resin-based office furniture and storage and organization
          products.  For these and other minor acquisitions, the
          Company paid $767.2 million in cash and assumed $59.9
          million of debt.  The transactions were accounted for as
          purchases; therefore, results of operations are included in
          the accompanying consolidated financial statements since
          their respective dates of acquisition.  The acquisition
          costs were allocated on a preliminary basis to the fair
          market value of the assets acquired and liabilities assumed
          and resulted in trade names and goodwill of approximately
          $583.2 million.  The final adjustments to the purchase price
          allocations are not expected to be material to the financial
          statements.

          The unaudited consolidated results of operations for the
          nine months ended September 30, 1997 and 1996 on a pro forma
          basis, as though the Holson Burnes, Rolodex, Kirsch and
          Eldon businesses had been acquired on January 1, 1996, are
          as follows:



<PAGE>  7

                                           Nine Months Ended September 30,  
                                              1997             1996 
                                              ----             ----
                                      (In millions, except per share amounts)

      Net sales                              $2,539.3       $2,548.3
      Net income                                194.7          170.7
      Earnings per share                         1.22           1.08

  Note 3 -  The components of inventories at the end of each period, net
          of the LIFO reserve, were as follows:

                                             September 30,    December 31, 
                                                  1997            1996     
                                             -------------    ------------
                                                     (In millions)
              Materials and supplies              $154.7          $124.5
              Work in process                      119.3            87.9
              Finished products                    395.2           297.1
                                                  ------          ------
                                                  $669.2          $509.5
                                                  ======          ======

  Note 4 -  Marketable Equity Securities classified as available for
          sale are carried at fair value with adjustments to fair
          value reported separately, net of tax, as a component of
          stockholders' equity (and excluded from earnings). 
          Marketable Equity Securities at the end of each period are
          summarized as follows:

                                     September 30,    December 31,
                                           1997            1996    
                                     -------------    ------------
                                             (In millions)
            Aggregate market value        $292.9          $240.8
            Aggregate cost                 176.8           180.3
                                          ------          ------
            Unrealized gain               $116.1          $ 60.5
                                          ======          ======

  Note 5 -  Property, plant and equipment at the end of each period
          consisted of the following:

                                     September 30,     December 31, 
                                          1997             1996     
                                     -------------     -------------
                                              (In millions)
     Land                               $    34.3            $  21.1
     Buildings and improvements             268.9              206.9
     Machinery and equipment                780.8              699.6
                                        --------             ------
                                          1,084.0              927.6
     Allowance for depreciation            (403.6)            (372.2)
                                        --------             ------
                                        $  680.4            $ 555.4
                                        ========            =======


<PAGE>  8


Note 6 -  Commercial paper in the amount of $1.1 billion at September
          30, 1997 was classified as long-term since it is supported
          by the 5-year $1.3 billion revolving credit agreement. 
          Long-term debt at the end of each period consisted of the
          following:

                                     September 30,    December 31,
                                         1997            1996     
                                     ------------     ------------
                                             (In millions)
     Medium-term notes                 $  263.0             $295.0
     Commercial paper                   1,082.6              404.0
     Other long-term debt                  19.4                6.2
                                      --------             ------
                                        1,365.0              705.2
     Current portion                      (15.2)             (33.2)
                                      --------            -------
                                       $1,349.8             $672.0
                                       ========             ======
   
Note 7 -  Minority Interest represents the minority stockholders'
          proportionate share of the equity of Acrimo AB, a Swedish
          corporation ("Acrimo").  The Company acquired a controlling
          interest in Acrimo on May 30, 1997 as a result of the
          acquisition of Kirsch.  At September 30, 1997, the Company
          held approximately 76% of the capital stock of Acrimo.
          Acrimo is one of Europe's leading manufacturers of drapery
          hardware and markets a wide range of window furnishing
          products including curtain rods, roller blinds and venetian
          blinds.  The Company has included the operating results of
          Acrimo since May 30, 1997.  The minority stockholders'
          proportionate share in Acrimo's net income after May 30,
          1997 is included in the nonoperating expense section of the
          1997 Consolidated Statements of Income for the three months
          and nine months ended September 30, 1997.

Note 8 -  The Company has only limited involvement with derivative
          financial instruments and does not use them for trading
          purposes.  They are used to manage certain interest rate and
          foreign currency risks.

          Interest rate swap agreements are utilized to convert
          certain floating rate debt instruments into fixed rate debt. 
          Premiums paid related to interest rate swap agreements are
          amortized into interest expense over the terms of the
          agreements.  As of September 30, 1997, the Company did not
          have any interest rate swaps outstanding.

          The Company uses forward exchange contracts to hedge certain
          purchase commitments denominated in currencies other than
          the domestic currency.  Unamortized premiums are included in
          other assets in the consolidated balance sheets.  Gains and
          losses relating to qualifying hedges of firm commitments are
          deferred and are recognized in income as adjustments of
          carrying amounts when the hedged transaction occurs.



<PAGE>  9

          The Company does not obtain collateral or other security to
          support financial instruments subject to credit risk but
          monitors the credit standing of the counterparties.

Note 9 -  In 1997, the Financial Accounting Standards Board issued
          Statement 128, "Earnings per Share."  This statement
          establishes a new standard for computing and presenting
          earnings per share in financial statements.  The Company
          will adopt the new standard when it releases its fourth
          quarter 1997 earnings; the impact of adoption of this
          statement will not be material to the Company's results of
          operations.




<PAGE>  10

  PART I.  Item 2.

                                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                                  RESULTS OF OPERATIONS AND FINANCIAL CONDITION
                                  ---------------------------------------------

  Results of Operations
  ---------------------

  The following table sets forth for the periods indicated items from the
  Consolidated Statements of Income as a percentage of net sales.

                                         Three Months Ended   Nine Months Ended
                                           September 30,       September 30,   
                                         -----------------  ------------------
                                          1997     1996      1997     1996
                                         ------   ------    ------   ------

  Net sales                               100.0%   100.0%    100.0%  100.0%
  Cost of products sold                    67.8     68.0      68.0    68.8
                                          -----    -----     -----   -----

    GROSS INCOME                           32.2     32.0      32.0    31.2

  Selling, general and
  administrative expenses                  13.5     13.8      15.0    15.3
                                          -----    -----     -----   -----
   
    OPERATING INCOME                       18.7     18.2      17.0    15.9
   
  Nonoperating expenses (income):

    Interest expense                        2.7      2.0       2.3     2.1
    Other                                   0.3      0.1       0.4       -
                                          -----    -----     -----    ----
    Net nonoperating expenses (income)      3.0      2.1       2.7     2.1
                                          -----    -----     -----    ----

    INCOME BEFORE INCOME TAXES             15.7     16.1      14.3    13.8

  Income taxes                              6.2      6.3       5.7     5.5
                                          -----    -----     -----    ----

    NET INCOME                              9.5%     9.8%      8.6%    8.3%
                                          =====    =====     =====   =====


<PAGE>  11


Three Months Ended September 30, 1997 vs. Three Months Ended
September 30, 1996
- ------------------------------------------------------------

Net sales for the third quarter of 1997 were $889.9 million,
representing an increase of $128.0 million or 16.8% from $761.9
million in the comparable quarter of 1996.  The overall increase in
net sales was primarily attributable to contributions from Rolodex
(acquired in March 1997), Kirsch (acquired in May 1997), Eldon
(acquired in June 1997) and strong back-to-school shipments at the
Company's core office products businesses.  As of September 30,
1997, the Company began to present sales information for its
various product categories in three groups rather than four groups.
The Company's three product groups are Hardware and Home Furnishings,
Office Products and Housewares.  The Company believes that this
presentation is more appropriate, because (i) it generally organizes
its product categories into these groups when making operating
decisions and assessing performance, and (ii) the Company divisions
included in each group sell primarily to the same retail channel:
Hardware and Home Furnishings (home centers and hardware stores), 
Office Products (office superstores and contract stationers) and
Housewares (discount stores and warehouse clubs).  For ease of
comparison with previously published data, certain information
below is also included separately for Hardware and Home Furnishings
which now comprise a single product group.  Net sales for each of
the Company's product groups (and the primary reasons for the
increase or decrease) were as follows, in millions:

                                                              Primary  
                                                             Reasons for
                               1997    1996   % Change  for Increase/Decrease
                               ----    ----   --------  ---------------------

Hardware and Home Furnishings

  Home Furnishings            $309.0  $234.8
  Hardware and Tools            99.2    99.7
                              ------  ------
                              $408.2  $334.5    22.0%   Kirsch (May 1997)
                                                        acquisitions and 1%
                                                        internal growth*

  Office Products              267.8   209.0    28.1%   6% internal growth
                                                        and Rolodex (March
                                                        1997) and Eldon     
                                                        (June 1997)
                                                        acquisitions

  Housewares                   213.9   218.4    (2.1)%  Internal sales decline
                              ------  ------    -----
                              $889.9  $761.9    16.8%
                              ======  ======    ====

  * The Company defines internal growth as growth from the core
businesses, which include continuing businesses owned more than two
years and minor acquisitions.


<PAGE>  12


Gross income as a percent of net sales in the third quarter of 1997
was 32.2% or $286.7 million versus 32.0% or $243.7 million in the
comparable quarter of 1996.  Gross margins improved as a result of
cost savings achieved through the integration of Holson Burnes and
Decorel into the Intercraft picture frame business, profitability
improvement at the Company's Levolor Home Fashions division and 
increased gross margins at several of the Company's other core
businesses.  The increase in gross margins was offset partially by
1997 acquisitions, which had gross margins lower than the Company's 
average gross margins.  As these acquisitions are integrated, the 
Company expects their gross margins to improve.

Selling, general and administrative expenses ("SG&A") in the third
quarter of  1997 were 13.6% of net sales or $120.6 million versus
13.8% or $105.3 million in the comparable quarter of 1996.  SG&A as a
percent of sales was lower in 1997 as a result of core business SG&A
expense being slightly lower in 1997 and spending levels decreasing at
Decorel and Holson Burnes as a result of their integration into
Intercraft.  This decrease as a percent of sales was offset partially
by the 1997 acquisitions, which had higher SG&A than the Company's
average SG&A as a percent of net sales.  As these acquisitions are
integrated, the Company expects their SG&A spending as a percentage
of net sales to decline.

Operating income in the third quarter of 1997 was 18.7% of net sales
or $166.2 million versus 18.2% or $138.4 million in the comparable
quarter of 1996.  The increase in operating margins was primarily due
to cost savings as a result of the picture frame business integration,
profitability improvement at the Company's Levolor Home Fashions division
and increased core business gross margins, offset partially by 1997
acquisitions, which had average operating margins lower than the Company's
average operating margins.

Net nonoperating expenses in the third quarter of 1997 were 3.0% of
net sales or $26.7 million versus 2.0% or $15.4 million in the
comparable quarter of 1996.  The $11.3 million increase was due
primarily to a $9.7 million increase in interest expense and $3.4
million increase in goodwill amortization, primarily a result of the
1997 acquisitions, and a $2.3 million decrease in dividend income. 
This was partially offset by a $2.9 million gain resulting from the
sale of stock of another company.  On October 15, 1996, Black & Decker
Corporation ("Black & Decker") exercised its option to convert the
150,000 shares of privately placed Black & Decker convertible
preferred stock, Series B, owned by the Company (purchased at a cost
of $150.0 million) into 6.4 million shares of Black & Decker common
stock.  Prior to conversion, the preferred stock paid a 7.75%
cumulative dividend, aggregating $2.9 million per quarter, before the
effect of income taxes.  If Black & Decker continues to pay dividends
at the current rate ($0.12 per share quarterly), the dividends paid to
the Company in 1997 on the shares of Black & Decker common stock owned
by the Company as a result of the conversion would total $0.8 million
per quarter, before the effect of income taxes. 
 
For the third quarters of 1997 and 1996, the effective tax rate was
39.6% and 39.3%, respectively.

Net income for the third quarter of 1997 was $84.2 million,
representing an increase of $9.6 million or 12.8% from the comparable
quarter of 1996.  Earnings per share for the third quarter of 1997



<PAGE>  13


increased 12.8% to $0.53 versus $0.47 in the comparable quarter of
1996.  The increases in net income and earnings per share were
primarily attributable to cost savings associated with the picture
frame business integration, profitability improvement at the Company's
Levolor Home Fashions division, and increased core business operating 
margins.

Nine Months Ended September 30, 1997 vs. Nine Months
Ended September 30, 1996
- ----------------------------------------------------

Net sales for the first nine months of 1997 were $2,320.2 million,
representing an increase of $205.0 million or 9.7% from $2,115.2
million in the comparable period of 1996.  The overall increase in net
sales was primarily attributable to contributions from the Rolodex,
Kirsch and Eldon acquisitions and strong back-to-school shipments at
the Company's core office products businesses.  Net sales for each of
the Company's product groups and the primary reasons for the
increases were as follows, in millions:  

                                                            Primary Reasons
                               1997       1996    % Change   for Increases 
                               ----       ----    --------  ---------------
Hardware and Home Furnishings

  Home Furnishings           $  748.0   $  656.9
  Hardware and Tools            297.8      294.9
                             --------   --------
                             $1,045.8   $  951.8     9.9%   Kirsch (May 1997)
                                                            acquisition

  Office Products               684.4      579.1    18.2%   8% internal growth 
                                                            and Rolodex (March
                                                            1997) and Eldon  
                                                            (June 1997)
                                                            acquisitions
                                                              
  Housewares                    590.0      584.3    1.0%    Internal growth
                             --------   --------
                             $2,320.2   $2,115.2    9.7%
                             ========   ========    ===

  Gross income as a percent of net sales in the first nine months of
1997 was 32.0% or $741.8 million versus 31.2% or $660.8 million in the
comparable period of 1996.  Gross margins improved as a result of cost
savings achieved through the integration of several picture frame businesses
acquired by the Company in recent years, profitability improvement at 
the Company's Levolor Home Fashions division and increased gross
margins at several of the Company's other core businesses.  The
increase in gross margins was offset partially by 1997 acquisitions,
which had gross margins lower than the Company's average gross margins.
As these acquisitions are integrated, the Company expects their gross
margins to improve.

SG&A in the first nine months of 1997 were 15.0% of net sales or
$348.5 million versus 15.3% or $324.5 million in the comparable period
of 1996.  SG&A as a percent of sales was lower in 1997 as a result of
core business SG&A expense being slightly lower in 1997 and spending
levels decreasing as a result of the picture frame business integration.
This decrease as a percent of sales was offset partially by the 1997


<PAGE>  14


acquisitions, which had SG&A higher than the Company's average SG&A as a
percent of net sales. As SG&A acquisitions are integrated, the Company
expects their SG&A spending as a percentage of net sales to decline.

Operating income in the first nine months of 1997 was 17.0% of net
sales or $393.3 million versus 15.9% or $336.3 million in the
comparable period of 1996.  The increase in operating margins was
primarily due to cost savings as a result of the picture frame
business integration, profitability improvement at the Company's Levolor
Home Fashions division and increased core business gross margins, offset
partially by operating margins of the 1997 acquisitions which were 
lower than the Company's average operating margins.

Net nonoperating expenses in the first nine months of 1997 were 2.7%
of net sales or $62.5 million versus 2.1% or $45.1 million in the
comparable period of 1996.  The $17.4 million increase was due
primarily to a $8.9 million increase in interest expense and $5.2
million increase in goodwill amortization, primarily due to the 1997
acquisitions, and a $6.5 million decrease in dividend income.  This
was partially offset by a $2.9 million gain resulting from the sale of
stock of another company in 1997 and a $1.3 million write-off of an
intangible asset.
 
For this nine month period in 1997 and 1996, the effective tax rate
was 39.6% and 39.7%, respectively.

Net income for the first nine months of 1997 was $199.8 million,
representing an increase of $24.3 million or 13.8% from the comparable
period of 1996.  Earnings per share for the first nine months of 1997
increased 13.5% to $1.26 versus $1.11 for the comparable period of
1996.  The increases in net income and earnings per share were
primarily attributable to cost savings associated with the picture
frame business integration, profitability improvement at the Company's
Levolor Home Fashions division and increased operating margins at several
of the Company's other core businesses.


<PAGE>  15


LIQUIDITY AND CAPITAL RESOURCES

SOURCES:

The Company's primary sources of liquidity and capital resources
include cash provided from operations and use of available borrowing
facilities.

Cash provided by operating activities for the nine months ended
September 30, 1997 was $211.2 million, reprsenting an increase from
$195.6 million for the comparable period in 1996, primarily due to
an increase in net income.

Cash provided by financing activities totalled $578.2 million for the
nine months ended September 30, 1997, primarily due to an increase in
long-term borrowings as a result of the Rolodex, Kirsch and Eldon
acquisitions, in addition to other minor acquisitions.

The Company has short-term foreign and domestic uncommitted lines of
credit with various banks which are available for short-term
financing.  Borrowings under the Company's uncommitted lines of credit
are subject to discretion of the lender.  The Company's uncommitted
lines of credit do not have a material impact on the Company's
liquidity.  Borrowings under the Company's uncommitted lines of credit
at September 30, 1997 totalled $81.6 million.

During 1997, the Company amended and restated its revolving credit
agreement to provide for a $1.3 billion agreement which will terminate
in August 2002.  Under this agreement, the Company may borrow, repay
and reborrow funds in an aggregate amount up to $1.3 billion, at a
floating interest rate.  At September 30, 1997, there were no
borrowings under the revolving credit agreement.

In lieu of borrowings under the Company's revolving credit agreement,
the Company may issue up to $1.3 billion of commercial paper.  The
Company's revolving credit agreement provides the committed backup
liquidity required to issue commercial paper.  Accordingly, commercial
paper may only be issued up to the amount available for borrowing
under the Company's revolving credit agreement.  At September 30,
1997, $1,082.6 million (principal amount) of commercial paper was
outstanding.  The entire amount is classified as long-term debt.

The Company has a universal shelf registration statement under which
the Company may issue up to $500.0 million of debt and equity
securities, subject to market conditions.  At September 30, 1997, the
Company had not yet issued any securities under that registration
statement.

At September 30, 1997, the Company had outstanding $263.0 million
(principal amount) of medium-term notes issued under a previous shelf
registration statement with maturities ranging from five to ten years
at an average rate of interest equal to 6.3%.


<PAGE>  16


USES:

The primary uses of liquidity and capital resources include
acquisitions, dividend payments and capital expenditures.

Cash used in acquiring businesses was $695.4 million and $45.7 million
for the nine months ended September 30, 1997 and 1996, respectively. 
In 1997, the Company acquired Rolodex, Kirsch and Eldon and made other
minor acquisitions for cash purchase prices totaling $724.6 million. 
In 1996, the Company acquired Holson Burnes and completed other minor
acquisitions for consideration that included cash of $42.6 million. 
The 1997 and 1996 acquisitions were accounted for as purchases and
were paid for with proceeds obtained from the issuance of commercial
paper, medium-term notes, and notes payable under the Company's lines
of credit.  

Capital expenditures were $48.3 million and $54.2 million in the first
nine months of 1997 and 1996, respectively.

The Company has paid regular cash dividends on its common stock since
1947.  On February 11, 1997, the quarterly cash dividend was increased
to $0.16 per share from the $0.14 per share that had been paid since
February 6, 1996.  Prior to this date, a quarterly cash dividend of
$0.12 per share had been paid since May 11, 1995 which was an
increase from the $0.10 per share paid since May 12, 1994.  Dividends
paid were $76.3 million and $66.7 million in the first nine months
of 1997 and 1996, respectively.  Retained earnings increased by 
$123.5 million and $108.9 million in the first nine months of 1997 and
1996, respectively.

Working capital at September 30, 1997 was $708.4 million compared to 
$471.1 million at December 31, 1996.  The increase is primarily the
result of higher receivables and inventory balances due to the 1997
acquisitions.  The current ratio at September 30, 1997 was 2.01:1
compared to 1.74:1 at December 31, 1996.  Total debt to total
capitalization (net of cash and cash equivalents) was .46:1 at
September 30, 1997 and .34:1 at December 31, 1996.

The Company believes that cash provided from operations and available
borrowing facilities will continue to provide adequate support for the
cash needs of existing businesses; however, certain events, such as
significant acquisitions, could require additional external financing.


<PAGE>  17


PART II.      OTHER INFORMATION

Item 1.   Legal Proceedings
          -----------------

          As of September 30, 1997, the Company was involved in various
          matters concerning federal and state environmental laws and
          regulations, including 35 matters in which they have been
          identified by the U.S. Environmental Protection Agency and
          certain state environmental agencies as potentially responsible
          parties ("PRPs") at hazardous waste disposal sites under the
          Comprehensive Environmental Response, Compensation and Liability
          Act ("Superfund") and equivalent state laws.  In assessing its
          remediation costs, the Company has considered several factors,
          including: the extent of the Company's volumetric contribution at
          each site relative to that of other PRPs; the kind of waste;
          where applicable, the terms of existing cost sharing and other
          agreements; the financial ability of other PRPs to share in the
          payment of requisite costs; the Company's prior experience with
          environmental remediation; environmental studies and cost
          estimates available to the Company; the effects of inflation on
          cost estimates; and the extent to which the Company's and other
          parties' status as PRPs are disputed.  Based on information
          available to it, the Company's estimate of remediation costs
          associated with these matters as of September 30, 1997 ranged
          between $16.7 million and $24.0 million.  As of September 30,
          1997, the Company had a reserve equal to $20.0 million for such
          remediation costs in the aggregate.  No insurance recovery was
          taken into account in determining the Company's cost estimates or
          reserve, nor do the Company's cost estimates or reserve reflect
          any discounting for present value purposes.  Because of the
          uncertainties associated with environmental assessment and
          remediation activities, the possibility that sites could be
          identified in the future that require environmental remediation
          and the possibility of additional sites as a result of businesses
          acquired, actual costs to be incurred by the Company may vary
          from the Company's estimates.  Subject to difficulties in estimating
          future environmental costs, the Company does not expect that any
          sum it may have to pay in connection with environmental matters in
          excess of amounts reserved will have a material adverse effect on
          its consolidated financial statements.

Item 6.   Exhibits and Reports on Form 8-K
          --------------------------------

          a)   Exhibits:  

               12  Statement of Computation of Ratio of
                   Earnings to Fixed Charges

               27  Financial Data Schedule
                     
          b)   Reports on Form 8-K:  

               None


<PAGE>  18


                              SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934,
the Registrant has duly caused this report to be signed on its behalf
by the undersigned thereunto duly authorized.


                                 NEWELL CO. 


Date  November 7, 1997            /s/ William T. Alldredge
      ---------------             ---------------------------
                                      William T. Alldredge
                                      Vice President - Finance



Date  November 7, 1997            /s/ Brett E. Gries
      ----------------            ----------------------------
                                     Brett E. Gries
                                     Vice President -
                                       Accounting & Tax




<PAGE>  19

                                                                      EXHIBIT 12
<TABLE>
<CAPTION>
                                                NEWELL CO. AND SUBSIDIARIES
                                                STATEMENT OF COMPUTATION OF
                                             RATIO OF EARNINGS TO FIXED CHARGES
                                             (in thousands, except ratio data)
                                            -----------------------------------

                                           Y-T-D THROUGH    FOR THE TWELVE MONTHS ENDED DECEMBER 31,
           DESCRIPTION                     SEPT. 30, 1997     1996       1995       1994       1993  
          -----------                      --------------     ----       ----       ----       ----  
<S>                                        <C>             <C>        <C>        <C>        <C> 
  Earnings available to 
    fixed charges:

    Income before income taxes                $330,815     $424,634   $370,785   $329,292   $275,556

    Fixed charges -
      Interest expense                          52,515       56,989     49,812     29,970     19,062
      Portion of rent determined
        to be interest (1)                      14,483       14,855     12,634     10,494      8,580
    Eliminate equity in earnings                (4,318)      (6,364)    (5,993)    (5,661)    (3,811)
                                               -------       ------    -------    -------    -------
                                              $393,495     $490,114   $427,238   $364,095   $299,387
                                               =======      =======    =======    =======    =======
    Fixed charges:

      Interest expense                        $ 52,515     $ 56,989   $ 49,812   $ 29,970   $ 19,062
      Portion of rent determined
        to be interest (1)                      14,483       14,855     12,634     10,494      8,580
                                               -------      -------    -------    -------    -------

                                              $ 66,998     $ 71,844   $ 62,446   $ 40,464   $ 27,642
                                               =======      =======    =======    =======    =======
  Ratio of earnings to fixed charges              5.87         6.82       6.84       9.00      10.83
                                               =======      =======    =======    =======    =======


</TABLE>

  (1)  A 40% ratio of gross rent expense was deemed to approximate the
     interest portion of short-term and long-term leases; it
     represents the debt to equity target.  A ratio of 33% was used
     prior to 1997.



<TABLE> <S> <C>

<ARTICLE>  5
<LEGEND>          This schedule contains summary financial
               information extracted from the Newell Co. 
               and Subsidiaries Consolidated Balance 
               Sheets and Statements of Income and is 
               qualified in its entirety by reference to 
               such financial statements.
<MULTIPLIER>  1,000
       
<S>                                 <C>
<PERIOD-TYPE>                       9-MOS                        
<FISCAL-YEAR-END>                                DEC-31-1997
<PERIOD-END>                                     SEP-30-1997
<CASH>                                                20,789   
<SECURITIES>                                               0  
<RECEIVABLES>                                        554,575
<ALLOWANCES>                                         (17,842) <F1>  
<INVENTORY>                                          669,173
<CURRENT-ASSETS>                                   1,407,974
<PP&E>                                             1,084,005  <F2>
<DEPRECIATION>                                      (403,627) <F2> 
<TOTAL-ASSETS>                                      3,976,735
<CURRENT-LIABILITIES>                                699,579
<BONDS>                                            1,349,809
                                      0
                                                0
<COMMON>                                             159,133
<OTHER-SE>                                         1,484,670   
<TOTAL-LIABILITY-AND-EQUITY>                       3,976,735 
<SALES>                                            2,320,199   
<TOTAL-REVENUES>                                     741,838   
<CGS>                                              1,578,361   
<TOTAL-COSTS>                                      1,926,878   
<OTHER-EXPENSES>                                      62,506   
<LOSS-PROVISION>                                       3,110  <F1>
<INTEREST-EXPENSE>                                    52,515
<INCOME-PRETAX>                                      330,815
<INCOME-TAX>                                         131,003
<INCOME-CONTINUING>                                  199,812
<DISCONTINUED>                                             0
<EXTRAORDINARY>                                            0
<CHANGES>                                                  0
<NET-INCOME>                                         199,812
<EPS-PRIMARY>                                           1.26   
<EPS-DILUTED>                                           1.26  

<FN>
<F1> Allowances for doubtful accounts are reported as contra
     accounts to accounts receivable.  The corporate reserve for
     bad debts is a percentage of trade receivables based on the
     bad debts experienced in one or more past years, general
     economic conditions, the age of the receivables and other
     factors that indicate the element of uncollectibility in the
     receivables outstanding at the end of the period.
<F2> See notes to consolidated financial statements.
        


</TABLE>


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