NEWELL CO
424B3, 1998-10-08
GLASS CONTAINERS
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<PAGE>   1
 
                                      FILED PURSUANT TO RULE NO. 424(B)(3)
                                      REG. NO. 333-47261
 
PROSPECTUS SUPPLEMENT NO. 7
(TO THE PROSPECTUS DATED MAY 14, 1998)
 
                        10,000,000 PREFERRED SECURITIES
 
NEWELL LOGO                 NEWELL FINANCIAL TRUST I
            5 1/4% CONVERTIBLE QUARTERLY INCOME PREFERRED SECURITIES
                      (CONVERTIBLE QUIPS(SM)* SECURITIES)
              (LIQUIDATION PREFERENCE $50 PER PREFERRED SECURITY)
   GUARANTEED TO THE EXTENT SET FORTH IN THE PROSPECTUS REFERENCED HEREIN BY,
                     AND CONVERTIBLE INTO COMMON STOCK OF,
 
                                   NEWELL CO.
                            ------------------------
 
     This Prospectus Supplement No. 7 supplements and amends the Prospectus
dated May 14, 1998, as supplemented by the Prospectus Supplement dated June 5,
1998, the Prospectus Supplement No. 2 dated June 25, 1998, the Prospectus
Supplement No. 3 dated July 13, 1998, the Prospectus Supplement No. 4 dated July
23, 1998, the Prospectus Supplement No. 5 dated August 12, 1998, and the
Prospectus Supplement No. 6 dated September 8, 1998 (the "Prospectus") relating
to (i) the 5 1/4% Convertible Quarterly Income Preferred Securities (the
"Preferred Securities"), which represent preferred undivided beneficial
ownership interests in the assets of Newell Financial Trust I, a statutory
business trust formed under the laws of the State of Delaware, and (ii) the
shares of common stock of Newell Co., a Delaware corporation (the "Company"),
$1.00 par value per share (the "Company Common Stock"), issuable upon conversion
of the Preferred Securities.
 
     The Selling Holder Table is hereby amended so that the following line items
read as follows:
 
<TABLE>
<CAPTION>
                                                                                          SHARES OF COMPANY
                                                                       NUMBER OF             COMMON STOCK
                                                                  PREFERRED SECURITIES      ISSUABLE UPON
                                                                       OWNED AND            CONVERSION OF
                        NAME OF SELLING HOLDER                       OFFERED HEREBY      PREFERRED SECURITIES
                        ----------------------                    --------------------   --------------------
<S>                                                                                      <C>
 50.  Goldman, Sachs & Co.......................................         164,670                162,446
      Total.....................................................       9,606,674              9,476,912
Additionally, the following new line items is hereby added to the Selling Holder Table:
195.  Bear, Stearns & Co. Inc. .................................          20,000                 19,730
196.  Safeco Income Fund........................................          45,000                 44,392
</TABLE>
 
     The Prospectus, together with this Prospectus Supplement No. 7, constitutes
the prospectus required to be delivered by Section 5(b) of the Securities Act of
1933, as amended, with respect to offers and sales of the Preferred Securities
and the Company Common Stock issuable upon conversion of the Preferred
Securities.
 
     SEE "RISK FACTORS" BEGINNING ON PAGE 6 OF THE PROSPECTUS FOR A DISCUSSION
OF CERTAIN FACTORS TO BE CONSIDERED IN CONNECTION WITH AN INVESTMENT IN THE
OFFERED SECURITIES.
                            ------------------------
 
  THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
 EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE SECURITIES
   AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE
   ACCURACY OR ADEQUACY OF THE PROSPECTUS OR THIS PROSPECTUS SUPPLEMENT. ANY
             REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
                            ------------------------
- ---------------------
 
* QUIPS is a servicemark of Goldman, Sachs & Co.
                            ------------------------
 
           The date of this Prospectus Supplement is October 8, 1998.


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