PRINCETON MEDIA GROUP INC
10QSB, 1997-05-20
TELEPHONE & TELEGRAPH APPARATUS
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                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549
                      -------------------------------------

                                  FORM 10-QSB
                             
(mark one)
      [ X ]          QUARTERLY REPORT PURSUANT TO SECTION 13  
                 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934
                   FOR THE QUARTERLY PERIOD ENDED MARCH 31, 1997

      [    ]           TRANSITION REPORT UNDER SECTION 13 
                 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934

                For the transition period from _______ to ________

                           Commission File No. 0-16355
                       ----------------------------------

                          PRINCETON MEDIA GROUP, INC.
         (Exact name of small business issuer as specified in its Charter)

          Ontario, Canada                             98-0082860

         (State or other jurisdiction                 (IRS Employer
          of incorporation or organization)           Identification No.)

                214 Brazilian Avenue, Suite 300, Palm Beach, Florida 33480
                     (Address of principal executive offices)
                                  561/659-0121
                          (Issuer's telephone number)
                    -----------------------------------------


Check whether the issuer (1) filed all reports required to be filed by Section
13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter
period that the issuer was required to file such reports), and (2) has been
subject to such filing requirements for the past 90 days.  

YES  [X]    NO  [  ]

The number of shares outstanding of the issuer's common stock no par value,
as of May 7, 1997 was 2,159,169.

Transitional Small Business Disclosure Format (check one):

YES  [ ]    NO [X]
 



                            PRINCETON MEDIA GROUP, INC.
                                   FORM 10-QSB
                      For the Quarterly Period Ended March 31, 1997

                                                   
                                       INDEX
                                                                   Page Number

         

PART I.           FINANCIAL INFORMATION                          

      Item 1.     Financial Statements                           

      Unaudited Consolidated Balance Sheet March 31, 1997 
      
      Unaudited Consolidated Statements of Operations 
      and Accumulated Deficit
      For the Three Months Ended March 31, 1997 and 1996                 

      Unaudited Consolidated Statements of Cash Flows
      For the Three Months Ended March 31, 1997 and 1996                 

      Notes to Unaudited Consolidated Financial Statements                     
                     
         
      Item 2.     Management's Discussion and Analysis                 

PART II.          OTHER INFORMATION       

      Item 6.     Exhibits and Reports on Form 8-K                 

Signatures                                                         
       


<PAGE>
                          PRINCETON MEDIA GROUP, INC.

                          Consolidated Balance Sheet 

                          March 31, 1997 (Unaudited)

                         

                                    Assets  
Current assets
Cash                                                 $      417,194
Accounts receivable, net                                  2,471,372
Due from related party                                       20,441
Inventories                                               1,015,054
Deferred income tax benefit                                 271,300
Prepaid expenses                                            141,208    
   Total current assets                                   4,336,569
                         
Property and equipment, net                               1,793,178
Other assets                                                246,360
Trademarks, copyrights and other intangibles, net        12,429,560

Total assets                                         $   18,805,667

                         Liabilities and Shareholders' Equity             

Current liabilities
Accounts payable                                      $     882,426
Accrued expenses                                            888,775
Current portion of long-term debt                           472,336
Line of credit                                              350,000
Deferred revenue                                            879,486
Accrued interest                                            294,658

   Total current liabilities                              3,767,681
 
Long-term debt, less current portion                      8,620,974 
Convertible debentures payable                            1,925,000 
Deferred taxes                                              166,900 
 
Shareholders' Equity:
Series A Preference Shares                                   28,923  
Series C Preference Shares                                  739,696   
Series D Preference Shares                                1,005,000   
Series E Preference Shares                                1,549,484  
Common Stock                                             12,745,826  
Accumulated deficit                                     (11,743,817) 
    Total shareholders' equity                            4,325,112  

Total liabilities and shareholders  equity            $  18,805,667       

            See accompanying notes to consolidated financial statements.


                                    PRINCETON MEDIA GROUP, INC.  

                  Consolidated Statements of Operations and Accumulated Deficit
      
   
                
                      For the Three Months Ended March 31, 1997 and 1996       
                                        (Unaudited)
                                                                   
<TABLE>   
                                                                  1997            1996  

<S>                                                       <C>              <C>   


Distribution, circulation, and other income                $   2,644,029      $         - 
Advertising income                                               988,428                
Printing income                                                  398,245                

Net revenues                                                   4,030,702                

Costs and operating expenses: 
   Cost of sales                                               2,522,381                
   Selling and administrative                                  1,368,510                
  
       Income from operations                                    139,811                
  
Interest expense                                                               
                              
   Long-term debt                                               (232,513)               
 
Loss before income taxes                                         (92,702)               
  
Provision for income taxes                                             -                
 
Loss from continuing operations                                  (92,702)

Loss from discontinued operations                                      -        (  51,226)

Net loss                                                         (92,702)       (  51,226)

Accumulated deficit - December 31, 1996 and 1995,            
  as previously reported                                     (10,888,634)      (5,959,517)

Prior period adjustment - discontinued operations (Note 13)     (479,581)               -

Accumulated deficit, revised - December 31, 1996 and 1995    (11,368,215)      (5,959,517)

Accumulated deficit - end of the quarter                   $ (11,460,917)     $(6,010,743) 
       


Per share:        
   Loss from continuing operations                          $     (  .46)     $         - 
   Discontinued operations                                             -           (  .23)

      Net loss                                              $     (  .46)     $    (  .23)

Weighted average number of 
    shares outstanding                                           951,925          169,692
                              
</TABLE>
                 See accompanying notes to consolidated financial statements.
<TABLE>
                          PRINCETON MEDIA GROUP, INC.

                     Consolidated Statements of Cash Flows

                 For the Three Months Ended March 31, 1997 and 1996
                                  (Unaudited)                        
<S>                                                     <C>            <C>        
                                                               1997            1996

Cash flows from operating activities:
   Net loss                                                $( 92,702)     $(   51,226)
     Adjustments to reconcile net loss         
     to net cash used in 
     operating activities                
      Depreciation                                             74,121            1,258
      Amortization                                             90,302                - 
      Stock issued for consulting                              56,376           22,656

         Net income (loss) adjusted for noncash items         128,097       (   27,312)

     Changes in assets and liabilities:
     
      Decrease in accounts receivable                          64,296            9,368
      Increase in inventories                                (359,029)               -
      Increase in prepaid expenses                           ( 69,556)               -
      Increase in other assets                               (122,771)                 
      Increase (decrease) in accounts payable                  94,317         ( 20,193)
      Increase (decrease)in accrued expenses                 (441,188)             863 
      Decrease in due to related party                       ( 27,416)               -
      Increase in deferred revenue                            109,619                -
      Increase in accrued interest                            101,096                -
      
      Net cash used in operating
         activities                                         ( 522,535)        ( 37,274)

Cash flows from investing activities:

   Capital expenditures                                      ( 34,087)               - 
      Net cash used in
         investing activities                                ( 34,087)               - 

Cash flows from financing activities:

   Repayment of advances from related party                         -            7,100 
   Proceeds from issuance of  
      convertible debentures                                        -          762,750
   Proceeds from note payable                                 420,000                -
   Payments of principal                                     ( 76,347)
      Net cash provided by           
         financing activities                                 343,653          769,850

Net increase (decrease) in cash                              (212,969)         732,576 

Cash, December 31, 1996 and 1995                              630,163           13,859

Cash, March 31, 1997 and 1996                             $   417,194        $ 746,435

Supplemental disclosures of cash flow information:
                                                                 1997             1996

Interest paid                                             $   126,370       $        -

Noncash Investing and Financing Activities

Common stock issued for franchise rights                  $    25,000                -

Common stock issued upon conversion of
   convertible debt                                       $         -       $  128,165 

Common stock issued for settlement of debt                $         -       $  162,925

Contribution from shareholder through 
   forgiveness of debt                                    $         -       $  146,447

Inventory transferred in settlement of debt               $         -       $  289,451
</TABLE>


During the first quarter of 1997, the Company purchased the trademark of a
magazine valued at $400,000 in exchange for a credit of $300,000 in advertising
in the Company's publications and $100,000 to be paid over a one year period.  
The Company purchased printing equipment valued at $77,000 for a note. The 
Company also issued stock valued at $25,000 as final payment for franchise 
rights on environmentally safe ink. 

             See accompanying notes to consolidated financial statements.




                           PRINCETON MEDIA GROUP, INC.
                           
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
    
1.   Basis for Presentation

The accompanying unaudited interim financial statements consolidate the accounts
of Princeton Media Group, Inc. ("Princeton") and its wholly owned subsidiaries. 
All significant intercompany transactions and balances have been eliminated in
consolidation.  In the opinion of management, the accompanying unaudited interim
consolidated financial statements contain all adjustments (consisting only of
normal recurring accruals) necessary to present fairly the financial position as
of March 31, 1997, and the results of their operations and their cash flows for
the three months ended March 31, 1997 and 1996.  The results of operations for
the three months ended March 31, 1997 are not necessarily indicative of the
results to be expected for the full year.  These statements should be read in
conjunction with the Company's annual report on Form 10-KSB for the year ended
December 31, 1996.

2.   Net Loss Per Share

Net loss per share is computed using the weighted average number of shares of
common stock outstanding.  Common equivalent shares from stock options and
warrants, and additional shares assuming the conversion of debentures and
preferred shares, are excluded from the computation as their effect is
antidilutive. 

Cumulative dividends of $66,904 and a "deemed" dividend of $282,900 (see Note
11) on preferred shares have been added to net loss in the loss per share 
computation.
 
3.    Acquisitions

During the three months ended March 31, 1997, the Company purchased a trademark
of a magazine for $400,000 paid by way of a credit of $300,000 in advertising in
the Company's publications and $100,000 to be paid over a one year period.

4.   Accounts Receivable

Accounts receivable at March 31, 1997 consisted of the following:
                            
Accounts receivable, gross                         $5,691,379   
Less:
Allowance for returns and miscellaneous charges     3,185,007   
Allowance for doubtful accounts                        35,000   
   
Total accounts receivable, net                     $2,471,372   

5.   Inventories

Inventories at March 31, 1997 consisted of the following:

Paper                                              $  857,280  
Ink                                                    12,191  
Work in process                                       145,583  
   
Total inventories                                  $1,015,054  
                                                   
6.    Property and equipment

Property and equipment as of March 31, 1997 consisted of the following assets,
all depreciated between 5 and 7 years:


      Printing equipment                          $1,917,068   
      Computer equipment                             116,081  
      Office furniture and equipment                  37,638  
   
                                                   2,070,787 
Less accumulated depreciation                       (277,609)    

Total property and equipment, net                 $1,793,178

7.   Trademarks, copyrights and other intangibles

Trademarks, copyrights and other intangibles at March 31, 1997 consisted of
the following:
                                             
   Trademarks and copyrights                      $12,633,302  
   Organizational costs                                34,388  
   Franchise rights                                    35,000  

                                                   12,702,690  

   Less accumulated amortization                     (273,130) 

   Trademarks, copyrights, and
   other intangibles, net                         $12,429,560  

8.    Line of Credit

The Company has a line of credit with a distributor for working capital of up
to $500,000 which may be drawn down in multiples of $10,000.  Any draw will
bear interest at prime plus 2% and will be payable with equal monthly payments
of principal and interest over a one year period.  In January 1997 the
Company was advanced $420,000 on the line of credit and $350,000 was payable as
of March 31, 1997.

9.    Assignment of Accounts Receivable

During 1996, the Company had assigned $639,000 of certain accounts receivable
as collateral for its obligation to a paper vendor.  Per the agreement, the 
Company paid $200,000 to the vendor. Payments of assigned receivables began in 
January 1997 and final payment is estimated to be in June 1997. The balance due
reflected in accrued expenses as of March 31, 1997 was $241,018.

10.   Long-term Debt

Long-term debt at March 31, 1997 consisted of the following:
             
Note payable - First Seller                        $5,000,000  
Note payable - Second Seller                        4,000,000
Note payable - Equipment                               73,017
Capital lease obligations                              20,293

                                                    9,093,310

Less current portion                                  472,336

Total long-term debt                               $8,620,974

11.   Convertible Securities

In March 1997, the Company reached an agreement (the "Agreement") with the
holders of all of its outstanding convertible debentures and convertible
preferred Series D and certain of its Series E stockholders to convert their 
holdings to common stock. Pursuant to the Agreement, the convertible debenture 
and convertible preferred Series D and E stock (collectively the "Securities"),
will be converted into approximately 1.1 million shares of the Company's common
stock over the ensuing five months.  Had the conversion occurred pursuant to the
original conversion terms of the Securities, the Securities holders would have
received approximately 885,000 shares of common stock.

Under the Agreement, the Securities holders have agreed that if they choose to
sell their common stock holdings, then sales will be made during specified
periods during 1997.  Further, pursuant to the Agreement, if at the end of
the selling period the cash proceeds and market value of any unsold shares of
common stock do not equal approximately $4,423,000, the Company has agreed to
either issue additional shares of common stock or cash to make up any short
fall.  The Company will charge earnings (as debt conversion expense), or will
charge deficit (as preferred dividends), for any difference between the 
carrying amount of the debenture or preferred shares and the cash paid or
additional shares issued.  Further, the Company will charge earnings or deficit 
in an amount equal to the fair value of the shares issued to the holders that 
are in excess of the fair value of securities that were issuable under the 
original conversion terms.  As of May 17, 1997, the fair market value
of the shares was $5,390,288.  

Certain of the securities holders were granted warrants at exercise prices 
ranging from $4.85 to $8.85 to purchase 102,510 shares of the Company's common 
stock.  The estimated value of these warrants is $282,900, which was accounted
for as a deemed dividend to the preferred shareholders to whom these warrants
were issued.

12.    Change in Common Shares

Change in common shares for the quarter ended March 31, 1997, was as follows:

                                                        Shares         Amount
Balance at December 31, 1996                           865,969    $12,197,802  
Issuance of shares for consulting fees services
  and severance                                         92,000        240,124
Issuance of shares for franchise rights                  5,000         25,000
Deemed dividend (Note 11)                                    -        282,900

Balance at March 31, 1997                              962,969    $12,745,826

13.    Prior Period Adjustment - Discontinued Operations

On December 17, 1996, Company had entered into severance agreements with the
former Chairman and President and an officer and director of a discontinued
subsidiary calling for payments of $479,581 at December 31, 1996, payable
$300,000 in cash over a period of three years plus 70,000 common shares.  The 
Company did not, but should have recognized this amount as an additional expense
of discontinued operations in 1996; accordingly, the 1996 ending deficit has 
been restated to reflect this expense.

14.    Stock Option

The Chairman of the Board has been granted a stock option covering 1.2 million
shares of the Company's common stock, exercisable at $3 per share, which was in
excess of the fair market value of the common shares on January 16, 1997.  The
option vests and is exercisable in yearly installments of 120,000 shares over
ten years.  Vesting may be accelerated based on a formula using either adjusted
net income or net revenues.  At March 31, 1997, under the acceleration clause,
the option vested to the extent of 400,000 shares and is immediately exercisable
to that extent.

Item 2.  Management's Discussion and Analysis

Forward-looking Statements

Statements contained in this Form 10-QSB regarding the Company's future
prospects or operating results constitute forward-looking statements and as
such, must be considered with caution and with the understanding that various
factors could cause actual results to differ materially from those in such
forward-looking statements.  Such factors include but are not limited to
changes in revenues from distribution, advertising and subscriptions and
changes in costs of materials and operations.  

General

The Company, through its wholly-owned subsidiaries, Princeton and Firestone,
is engaged in the publishing, printing, and distribution of approximately 25
periodical consumer lifestyle magazines.  The Princeton and Firestone editorial
staffs and offices are located in New York City and Miami, respectively.  A
wholly-owned subsidiary of Princeton, Kingston Press, Inc., leases and maintains
a printing plant in Sussex, Wisconsin.  The plant is used for the printing of
the Company's magazines and to perform printing work for third parties on a
contract basis.  The Company's executive offices are located in Palm Beach,
Florida.

The quarter ended March 31, 1997 compared to the quarter ended March 31, 1996

The Company discontinued operations of its prior business as of December 31,
1995 and had no continuing operations during the quarter ended March 31, 1996. 
Operations for the Company's new business of publishing and printing began in 
the second quarter of 1996.

Revenues for the quarter ended March 31, 1997 amounted to $4,030,702 compared
to no operating revenue for the same period in 1996.  Revenues are almost
entirely derived from magazine sales, subscriptions, advertising, and outside
printing.  The increase in revenues reflected for the quarter ended March 31,
1997 is a result of the Company's acquisition of magazine publishing assets in
March through September of 1996 and the Company's continuing use of those assets
in the same business.  

Costs and expenses of revenues for the quarter ended March 31, 1997 were
$3,890,891 compared with no operating costs for the quarter ended March 31,
1996. 

Net loss for the quarter ended March 31, 1997 was $92,702 which represents
an increase of $41,476 from the net loss of $51,226 for the quarter ended March 
31, 1996.

Liquidity and Capital Resources

During the quarter ended March 31, 1997, $232,513 in interest expense was
charged to operations compared to no interest expense for the quarter ended 
March 31, 1996.  The interest expense was accrued pursuant to two promissory 
notes executed by Princeton and Firestone in connection with the purchases of 
the magazine publishing assets in March and September of 1996. 

Monthly interest payments of approximately $43,000 are due pursuant to a $5
million promissory note executed upon acquisition of the publishing assets
acquired March 29, 1996. Interest on the $4 million promissory note executed
upon acquisition of the publishing assets acquired on September 6, 1996 will
be accrued for one year, at which time accrued interest will be added to
principal and payments of principal and interest will be due on a
straight-line amortization schedule over forty-eight months. Accordingly, the
Company will not incur any debt service obligations on the $4 million note
prior to October, 1997. Management is currently involved in negotiation with
several lending institutions to refinance the two notes prior to October,
1997. The Company anticipates that cash flows from operations will be
sufficient to pay all debt service obligations of the two subsidiaries.

Liquidity and capital resources are hereinafter discussed in three broad
categories:  operating activities, investing activities and financing
activities.

Cash decreased $212,969 to $417,194 at March 31, 1997 from $630,163 at
December 31, 1996.  Net cash used in operating activities was $522,535 during
the quarter ended March 31, 1997 compared to cash used by operating activities
of $37,274 during the quarter ended March 31, 1996.  The increase of $485,261
is primarily attributable to continuing operations in connection with the 
change in business of the Company from telecommunications equipment sales to 
magazine publishing and printing.  Net loss adjusted for non-cash items 
including depreciation, amortization, and stock issued for consulting services
resulted in net income adjusted for noncash items of $128,097, before changes 
in assets and liabilities. Changes in assets and liabilities constitute uses 
of working capital to fund the start up of the new operations in the printing 
and publishing business.  The principal uses of cash were the increase of 
inventory of approximately $359,000 and reduction of accrued expenses of 
approximately $440,000.  

During the quarter ended March 31, 1997, net cash provided by financing
activities was $343,653 representing a decrease of $426,197 from net cash
provided by financing activities of $769,850 during the quarter ended March 31,
1996.  The funds provided in the first quarter of 1996 were primarily from
initial issuances of convertible debentures for the purpose of acquiring
publishing acquisitions.  The funds provided in the first quarter of 1997 were
primarily a draw on the line of credit for working capital.  

The Company intends to continue the operations of the businesses acquired
during 1996 and to expand these operations into new areas of distribution,
including foreign magazine versions and the establishment of Internet web
sites for several of its well-known magazine titles.  The broader introduction
of brand-name magazine content is anticipated to increase substantially the
revenues from the Company's operations, compared with the results realized
during 1996.  Management of the Company believes that the results of 1996 and
first quarter of 1997 operations were consistent with the expectations
established during the due diligence investigation completed prior to the
purchases of the two businesses.  Management further anticipates that the
implementation of its business plan during 1997, which includes, among other
things, production efficiencies, cost-saving measures, new market exploration,
expansion of the printing plant, and acquisition of additional businesses, will
realize a substantial growth in assets as well as increases in revenues and
profits. 

In March 1997, the Company reached agreement with the holders of its 
convertible preferred stock and debentures to convert into approximately 1.1
million shares of the Company's common stock over a five-month period.  If the
holders choose to sell their shares, such sales will be made in a controlled 
manner during 1997.  The Company has agreed to make up any shortfall to the
holders if sale proceeds and the market value of any unsold shares do not 
equal approximately $4,423,000.

Several acquisitions were either completed or in the process of negotiation as 
of the date of this report as follows:

On March 17, 1997, the Company purchased the trademark of a magazine in 
exchange for $300,000 of advertising space valued at standard rates in the 
Company's publications together with $100,000 to be paid from advertising 
revenues received in excess of $10,000 per issue of the acquired magazine 
with the balance due, if any, to be paid upon publication of the August, 
1998 issue. 

In March, 1997 the Company signed a letter of intent for the acquisition of a
group of magazine titles that would add significant revenue to the Company.  
Additionally, during the first quarter of 1997 the Company was negotiating 
for the acquisition of certain other magazine titles.  Due diligence work is 
in process and is being performed by an outside consulting group which 
specializes exclusively in magazine acquisitions. The Company is also in
the process of negotiating financing for the above acquisitions, which if
consummated, would more than triple the Company's existing $18.1 million in 
assets.  An investment banking firm has expressed a highly confident 
commitment to the Company to provide $40 million in financing for such
acquisitions.





PART II.  OTHER INFORMATION

Item 6.    Exhibits and Reports on Form 8-K.

(a) Exhibits.

Exhibit    Exhibit 
Number
10.1       Employment Agreement between the Company and James J. McNamara
           dated January 1, 1997.
10.2       Common Stock Purchase Option granted by the Company to James J.
           McNamara dated January 16, 1997.
27.1       Financial Data Schedule

(b) Reports on Form 8-K.

The following reports on Form 8-K were filed during the quarter ended
March 31, 1997 by the Company:

       The Company filed two reports on Form 8-K, one dated March 5, 1997, and
one dated March 18, 1997, both reporting the issuance of certain shares of
common stock pursuant to Regulation S.  No financial statements were filed with
either of said reports.

                                   SIGNATURES

      In accordance with the requirements of the Exchange Act, the Registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

Date: May 20, 1997                 


                                             PRINCETON MEDIA GROUP, INC.

 
                                             /s/ James J. McNamara
                                             By: James J. McNamara, 
                                             Chairman of the Board and
                                             Acting Chief Executive Officer  

                             



EXHIBIT 10.1
                           EMPLOYMENT AGREEMENT
     
     THIS EMPLOYMENT AGREEMENT (the "Agreement") is entered into effective as 
of the 1st day of January, 1997 between Princeton Media Group, Inc., a 
Canadian corporation (the "Company"), and James J. McNamara, an individual 
resident of Palm Beach, Florida (the "Employee").

                                WITNESSETH:

     WHEREAS, it is the desire of the Company to offer the Employee employment 
with the Company upon the terms and subject to the conditions set forth 
herein; and

     WHEREAS, it is the desire of the Employee to accept the Company's offer 
of employment with the Company upon the terms and subject to the conditions 
set forth herein.

     NOW THEREFORE, in consideration of the premises and mutual covenants, 
conditions and agreements contained herein and for such other good and 
valuable consideration, the receipt and sufficiency of which are hereby 
acknowledged, the parties hereto, each intending to be legally bound hereby, 
agree as follows:

     1.     Employment.  The Company hereby agrees to employ the Employee and 
the Employee hereby agrees to be employed by the Company upon the terms and 
subject to the conditions set forth herein for the period of employment as set 
forth in Section 2 hereof (the "Period of Employment").  Nothing set forth 
herein shall be construed to give the Company the right to require the 
Employee to relocate or be based in any place other than the greater Palm 
Beach, Florida metropolitan area.

     2.     Term; Period of Employment.  Subject to extension or termination 
as hereinafter provided, the Period of Employment hereunder shall be from the 
date hereof (the "Effective Date") through the tenth anniversary of the 
Effective Date and shall be extended at the option of the Employee for a three 
(3) year period (the "Renewal Period").  Notwithstanding any other provision 
of this Agreement, it may be terminated:  (i) by the Employee, on one (1) 
year's prior written notice to the Company; or (ii) by the Company, on three 
(3) years' prior written notice to the employee.  The phrase "Period of 
Employment" as used herein shall, unless otherwise indicated:  (a) 
specifically include any extensions permitted hereunder or provided herein, 
except as otherwise noted; and (b) be deemed to have terminated as of the date 
of any notice provided to the Employee pursuant to Section 9 hereof, 
notwithstanding the Company's obligation to pay the Employee pursuant to 
Subsections 9(b) and 9(c) hereof.

     3.     Office and Duties.  During the Period of Employment:

          (a)     the Employee shall be employed as the most senior executive 
officer as set forth in the bylaws of the Company (the "Bylaws") with the 
responsibilities reasonably prescribed for such position by the board of 
directors of the Company (the "Board of Directors") in accordance with the 
Bylaws; the Employee shall also be a director throughout the Period of 
Employment; and

          (b)     the Employee shall devote at least twenty (20) hours of his 
time per week to the business and affairs of the Company except for vacations, 
illness or incapacity, as hereinafter set forth.  Notwithstanding the 
preceding sentence, nothing in this Agreement shall preclude the Employee from 
devoting reasonable amounts of time:

               (i)     for serving as a director, officer or member of a 
committee of Celebrity Entertainment, Inc. or of any organization or entity 
involving no conflict of interest with the Company; or

               (ii)     engaging in charitable and community activities;

provided, however, that such activities do not interfere with the performance 
by the Employee of his duties hereunder.  In consideration of such employment, 
the Employee agrees that he shall not, directly or indirectly, individually or 
as a member of any partnership or joint venture, or as an officer, director, 
stockholder, employee or agent of any other person, firm, corporation, 
business organization or other entity, engage in any trade or business 
activity or pursuit for his own account or for, or on behalf of, any other 
person, firm, corporation, business organization or other entity, irrespective 
of whether the same competes, conflicts or interferes with that of the Company 
or the performance of the Employee's obligations hereunder; provided, however, 
that nothing contained herein shall be construed to prevent the Employee 
from:  (x) investing in the stock of Celebrity Entertainment, Inc. or of any 
corporation, which does not compete with the Company, which is listed on a 
national securities exchange or traded in the over-the-counter market if the 
Employee does not and will not as a result of such investment own more than 
five percent (5%) of the stock of such corporation ("Permitted Investments"); 
or (y) engaging in personal business ventures to which the Employee devotes 
time outside of the time required to be devoted to the business of the Company 
hereunder.

     The Employee represents and warrants that he is not party to any 
agreement, oral or written, which restricts in any way:  (a) his ability to 
perform his obligations hereunder; or (b) his right to compete with a previous 
employer or such employer's business.

          (c)     the Employee shall be entitled to vacation time of five 
weeks per year.

     4.     Compensation and Benefits.  In exchange for the services rendered 
by the Employee pursuant hereto in any capacity during the Period of 
Employment, including without limitation, services as an officer, director, or 
member of any committee of the Company or any affiliate, subsidiary or 
division thereof, the Employee shall be compensated as follows:

          (a)     Compensation.  The Company shall pay the Employee 
compensation equal to at least One Hundred Fifty Thousand Dollars ($150,000) 
per annum ("Annual Compensation") at a rate of Twelve Thousand Five Hundred 
Dollars ($12,500) per month ("Monthly Compensation") until such time as the 
Company's reported net revenues for the prior consecutive four (4) quarters 
(the "Last 4 Quarters' Revenue") equals or exceeds $17,000,000 whereupon the 
Employee's Annual Compensation shall increase in accordance with the schedule 
set forth below.  Such salary shall be payable in accordance with the 
customary payroll practices of the Company.

     The Employee's compensation shall be increased as set forth hereunder if 
and when the specific net revenue targets are met by the Company:

Last 4 Quarters' Revenue         Annual Compensation     Monthly Compensation 

Equals or exceeds $17,000,000          $200,000          $16,666.66

Equals or exceeds $25,000,000          $250,000 (plus     $20,833.33 (plus
                                       Participating      Participating 
                                       Salary,            Salary, if any)  
                                       if any, defined
                                       below)               
                                              
     The Employee will be entitled to receive participating salary in addition 
to the Annual Compensation.  For purposes of this Section 4(a), participating 
salary will be defined as additional compensation payable to the Employee in 
the event that the Last 4 Quarters' Revenue exceeds $30,000,000 
("Participating Salary").

     The amount of such Participating Salary will be based upon a formula 
equal to .001 of the amount by which the Last 4 Quarters' Revenue exceeds 
$30,000,000 for any period during which such revenue target is met.  The 
Employee will be paid the Participating Salary, if any, within forty-five (45) 
days after the close of the fiscal quarter ending the period for which it is 
payable.

          (b)     Profitability Bonus.  The Company may pay the Employee a 
bonus if, in the sole judgment of the Board of Directors, the earnings of the 
Company or the services of the Employee merit such a bonus.

          (c)     Withholding and Employment Tax.  Payment of all compensation 
hereunder shall be subject to customary withholding tax and other employment 
taxes as may be required with respect to compensation paid by an 
employer/corporation to an employee.

          (d)     Options.  Upon commencement of employment of the Employee 
hereunder, the Company shall grant to the Employee an option (the "Option") to 
purchase One Million Two Hundred Thousand (1,200,000) shares of 
the common stock of the Company (the "Common Stock") at an exercise price of 
$3.00; the Option shall vest and become exercisable with respect to 120,000 
shares of Common Stock on the first anniversary of the Issue Date and 
thereafter will become exercisable in equal increments over the next nine 
years.  Notwithstanding the foregoing, the vesting period under the Option may 
be accelerated subject to the satisfaction of the conditions as set forth in 
Section 2(g) of the Option, a copy of the form of which is attached hereto and 
the terms of which are incorporated herein by reference.
     
     5.     Business Expenses.  The Company shall:  (a) pay or reimburse the 
Employee for all reasonable travel or other expenses incurred by the Employee 
in connection with the performance of his duties under this Agreement, 
provided that the same are previously authorized by the Company, in accordance 
with such procedures as the Company may from time to time establish for 
employees and as required to preserve any deductions for federal income 
taxation purposes to which the Company may be entitled; and (b) pay the 
Employee $800 per month as an automobile allowance and, in addition thereto, 
reimburse the Employee for all reasonable expenses related to maintenance of 
such an automobile including, but not limited to, ordinary and necessary 
repairs, registration, insurance and fuel.

     6.     Disability.  The Company shall provide the Employee with 
substantially the same disability insurance benefits as those, if any, 
currently being provided by the Company, if any, for similar employees, which 
insurance benefits must provide for disbursement thereunder of an amount equal 
to no less than 60% of the Employee's then current compensation as set forth 
in Section 4(a) hereof.

     7.     Death.  The Company shall provide the Employee with substantially 
the same life insurance benefits as those currently being provided by the 
Company for similar employees.  In the event of the Employee's death, the 
obligation of the Company to make payments pursuant to Section 4 hereof shall 
cease as of the date of such Employee's death and the Company shall pay to the 
estate of the Employee any amount due to the Employee under Sections 4 and 5 
which has accrued up to the date of death.

     8.     Other Benefits.  The Employee shall be entitled to participate in 
fringe benefit, deferred compensation and stock option plans or programs of 
the Company, if any, to the extent that his position, tenure, salary, age, 
health and other qualifications make him eligible to participate, subject to 
the rules and regulations applicable thereto.  Such additional benefits shall 
include, but not be limited to, paid sick leave and individual health 
insurance (all in accordance with the policies of the Company) and 
professional dues and association memberships.  Except as specifically set 
forth herein, the terms of, and participation by the Employee in, any deferred 
compensation plan or program shall be determined by the Board of Directors in 
its sole discretion.

     9.     Termination of Employment.  Notwithstanding any other provision of 
this Agreement, employment hereunder may be terminated:

          (a)     By the Company, in the event of the employee's death or 
Disability or for "Just Cause."  "Just Cause" shall be defined to be limited 
to:  (i) the Employee's indictment or conviction of a crime involving a 
felonious act or acts, including dishonesty, fraud or moral turpitude by the 
Employee; (ii) prolonged or repeated absence from duty without the consent of 
the Company (for reasons other than the Employee's health or incapacity); 
(iii) habitual engaging in any activity which is competitive with the business 
of the Company; and (iv) habitual and willful misconduct on the part of the 
Employee relating to the performance of his duties hereunder.  The Employee 
shall be deemed to have a "Disability" for purposes of this Agreement if he is 
unable to perform, by reason of physical or mental incapacity, a material 
portion of his duties or obligations under this Agreement for a period of one 
hundred twenty (120) consecutive days in any 365-day period.  The Board of 
Directors shall determine whether and when the Disability of the Employee has 
occurred and such determination shall not be arbitrary or unreasonable.  The 
Company shall by written notice to the Employee given within thirty (30) days 
after discovery of the occurrence of an event or circumstance which 
constitutes "Just Cause," specify the event or circumstance giving rise to the 
Company's exercise of its right hereunder and, with respect to Just Cause 
arising under Section 9(a)(i), the Employee's employment hereunder shall be 
deemed terminated as of the date of such notice; with respect to Just Cause 
arising under Section 9(a)(ii), the Company shall provide the Employee with 
thirty (30) days written notice of such violation and the Employee shall be 
given reasonable opportunity during such thirty (30) day period to cure the 
subject violation;

          (b)     By the Company, in its sole and absolute discretion, 
provided that in such event the Company shall, as liquidated damages or 
severance pay, or both, pay the Employee an amount equal to the Employee's 
then Monthly Compensation (as defined in Section 4(a) hereof) multiplied by 
the sum of the number of months remaining during the Period of Employment plus 
twelve (12) months (the "Termination Formula"); provided however, that in the 
event that the Employee is terminated hereunder during the first three (3) 
year period of the Period of Employment (exclusive of the Renewal Period), the 
"number of months remaining" for application of the Termination Formula shall 
be construed to mean the number of months remaining during such initial three 
(3) year period plus twelve (12) months, exclusive of the three (3) year 
Renewal Period (as defined in Section 2 hereof); or 

          (c)     By the Employee: (i) upon any material violation of any 
material provision of this Agreement by the Company, which violation remains 
unremedied for a period of thirty (30) days after written notice of the same 
is delivered to the Company by the Employee; (ii) upon any material change in 
the nature of the Company's business, without the Employee's prior consent; 
(iii) upon any material change in the responsibilities of the Employee, 
without the Employee's prior consent; or (iv) a "Change of Control" as defined 
in Section 10(b) hereof, provided that in such event, the Company shall, as 
liquidated damages or severance pay, or both, pay to the Employee in one lump 
sum installment an amount equal to the Employee's current Monthly Compensation 
(as defined in Section 4(a) or Annex A, as applicable), for the number of 
months remaining in the Period of Employment.

     Nothing set forth in this section shall:  (i) require the Employee in the 
event of termination pursuant to Subsections 9(b) or 9(c) above to mitigate 
damages during the period in which the Employee is receiving payment 
thereunder (the "Severance Period"); or (ii) entitle the Company to offset the 
amounts owed by the Company to the Employee pursuant to Subsections 9(b) or 
9(c) by any income or compensation received by the Employee from sources other 
than the Company during such Severance Period.  In addition, the Company shall 
not be entitled to withhold or otherwise offset any amounts payable to the 
Employee under Subsections 9(b) or 9(c) above in response to an alleged 
violation by the Employee of any of the obligations which are imposed under 
this Agreement and survive termination hereof until such time as court of 
competent jurisdiction or other appropriate governing body has rendered 
judgment or otherwise made a determination with respect to whether such 
violation has occurred.

     In the event that this Agreement is terminated pursuant to Sections 9(b) 
or 9(c), the Employee shall be entitled to continue to participate, at the 
Company's expense, in any health insurance plan of the Company then in place 
for such period as the Employee is entitled to receive severance payment 
hereunder.  In the event that such insurance policy does not provide for the 
Employee's confirmed coverage thereunder as a result of termination hereof, 
the Company will provide other comparable health insurance to the Employee, at 
the Company's expense.

     10.     Non-Competition.  Notwithstanding any earlier termination, during 
the Period of Employment and for one (1) year thereafter:

          (a)     the Employee shall not, anywhere in North America directly 
or indirectly, individually or as a member of any partnership or joint 
venture, or as an officer, director, stockholder, employee or agent of any 
other person, firm, corporation, business organization or other entity, 
participate in, engage in, solicit or have any financial or other interest in 
any activity or any business or other enterprise in any field which at the 
time of termination is competitive with the business or is in substantially 
the same business as the Company or any affiliate, subsidiary or division 
thereof (unless the Board of Directors shall have authorized such activity and 
the Company shall have consented thereto in writing), as an individual or as a 
member of any partnership or joint venture, or as an officer, director,
stockhol
der, investor, employee or agent of any other person, firm, corporation, 
business organization or other entity; provided, however, that nothing 
contained herein shall be construed to prevent the employee from investing in 
Permitted Investments; and

          (b)     the Employee shall not:  (i) solicit or induce any employee 
of the Company to terminate his employment or otherwise leave the Company's 
employ or hire any such employee (unless the Board of Directors shall have 
authorized such employment and the Company shall have consented thereto in 
writing); or (ii) contact or solicit any clients or customers of the Company, 
either as an individual or as a member of any partnership or joint venture, or 
as an officer, director, stockholder, investor, employee or agent of any other 
person, firm, corporation, business organization or other entity; provided, 
however, that the provisions of this Section 9 shall be of no force and effect 
in the event of a Change of Control.  A Change of Control shall be deemed to 
occur if:  (x) the Company is merged into another corporation and, after such 
merger, the voting securities of the Company outstanding immediately prior to 
such merger represent less than 75% of the voting securities of the surviving 
corporation; or (y) all or substantially all of the assets of the Company are 
sold; or (z) a person or group (not including the Employee) obtains beneficial 
ownership of twenty (20%) or more of the Company's issued and outstanding 
voting securities.

The Employee is aware that the Company is entering or may enter into other 
employment agreements similar to this Agreement with other employees similarly 
situated to the Employee and that it is important to the Company to maintain 
consistency among the employment agreements between it and those similarly 
situated employees.  The Employee has therefore consented to the inclusion of 
this section at the request of the Company for the express purpose of such 
consistency.  

     11.     Confidential Information.  The parties hereto recognize that it 
is fundamental to the business and operation of the Company, its affiliates, 
subsidiaries and divisions thereof to preserve the specialized knowledge, 
trade secrets, and confidential information of the foregoing concerning the 
field of advertising, marketing and interactive Internet solutions.  The 
strength and good will of the Company is derived from the specialized 
knowledge, trade secrets, and confidential information generated from 
experience through the activities undertaken by the Company, its affiliates, 
subsidiaries and divisions thereof.  The disclosure of any of such information 
and the knowledge thereof on the part of competitors would be beneficial to 
such competitors and detrimental to the Company, its affiliates, subsidiaries 
and divisions thereof, as would the disclosure of information about the 
marketing practices, pricing practices, costs, profit margins, design 
specifications, analytical techniques, concepts, ideas, process developments 
(whether or not patentable), customer and client agreements, vendor and 
supplier agreements and similar items or technologies.  By reason of his being 
an employee of the Company, in the course of his employment, the Employee has 
or shall have access to, and has obtained or shall obtain, specialized 
knowledge, trade secrets and confidential information such as that described 
herein about the business and operation of the Company, its affiliates, 
subsidiaries and divisions thereof.  Therefore, the Employee hereby agrees as 
follows, recognizing and acknowledging that the Company is relying on the 
following in entering into this Agreement:

          (a)     The Employee hereby sells, transfers and assigns to the 
Company, or to any person or entity designated by the Company, any and all 
right, title and interest of the Employee in and to all creations, designs, 
inventions, ideas, disclosures and improvements, whether patented or 
unpatented, and copyrightable material, made or conceived by the Employee 
solely or jointly, in whole or in part, during or before the term hereof 
(commencing with the date of the Employee's employment with the Company) 
which:  (i) relate to methods, apparatus, designs, products, processes or 
devices created, promoted, marketed, distributed, sold, leased, used, 
developed, relied upon or otherwise provided by the Company or any affiliate, 
subsidiary or division thereof; or (ii) otherwise relate to or pertain to the 
business, operations or affairs of the Company or any affiliate, subsidiary or 
division thereof.  Whether during the Period of Employment or thereafter, the 
Employee shall execute and deliver to the Company such formal transfers and 
assignments and such other papers and documents as may be required of the 
Employee to permit the Company or any person or entity designated by the 
Company to file, enforce and prosecute the patent applications relating to any 
of the foregoing and, as to copyrightable material, to obtain copyright 
thereon; and

          (b)     Notwithstanding any earlier termination, during the Period 
of Employment and for a period of one (1) year thereafter, the Employee shall, 
except as otherwise required by or compelled by law, keep secret and retain in 
strict confidence, and shall not use, disclose to others, or publish any 
information, other than information which is in the public domain or becomes 
publicly available through no wrongful act on the part of the Employee, which 
information shall be deemed not to be confidential information, relating to 
the business, operation or other affairs of the Company, its affiliates, 
subsidiaries and divisions thereof, including but not limited to confidential 
information concerning the design and marketing practices, pricing practices, 
costs, profit margins, products, methods, guidelines, procedures, engineering 
designs and standards, design specifications, analytical techniques, technical 
information, customer, client, vendor or supplier information, employee 
information, and any and all other confidential information acquired by him in 
the course of his past or future services for the Company or any affiliate, 
subsidiary or division thereof.  The Employee shall hold as the Company's 
property all notes, memoranda, books, records, papers, letters, formulas and 
other data and all copies thereof and therefrom in any way relating to the 
business, operation or other affairs of the Company, its affiliates, 
subsidiaries and divisions thereof, whether made by him or otherwise coming 
into his possession.  Upon termination of his employment or upon the demand of 
the Company, at any time, the Employee shall deliver the same to the Company 
within twenty-four (24) hours of such termination or demand.

     12.     Reasonableness of Restrictions.  The Employee hereby agrees that 
the restrictions in this Agreement, including without limitation, those 
relating to the duration of the provisions hereof and the territory to which 
such restrictions apply, are necessary and fundamental to the protection of 
the business and operation of the Company, its affiliates, subsidiaries and 
divisions thereof, and are reasonable and valid.

     13.     Reformation of Certain Provisions.  In the event that a court of 
competent jurisdiction determines that the non-compete or the confidentiality 
provisions hereof are unreasonably broad or otherwise unenforceable because of 
the length of their respective terms or the breadth of their territorial 
scope, or for any other reason, the parties hereto agree that such court may 
reform the terms and/or scope of such covenants so that the same are 
reasonable and, as reformed, shall be enforceable.

     14.     Remedies.  Subject to Section 15 below, in the event of a breach 
of any of the provisions of this Agreement, the non-breaching party shall 
provide written notice of such breach to the breaching party.  The breaching 
party shall have thirty (30) days after receipt of such notice in which to 
cure its breach.  If, on the thirty-first (31st) day after receipt of such 
notice, the breaching party shall have failed to cure such breach, the 
non-breaching party thereafter shall be entitled to seek damages.  It is 
acknowledged that this Agreement is of a unique nature and of extraordinary 
value and of such a character that a breach hereof by the Employee shall 
result in irreparable damage and injury to the Company for which the Company 
may not have any adequate remedy at law.  Therefore, if, on the thirty-first 
(31st) day after receipt of such notice, the breaching party shall have failed 
to cure such breach, the non-breaching party shall also be entitled to seek a 
decree of specific performance against the breaching party, or such other 
relief by way of restraining order, injunction or otherwise as may be 
appropriate to ensure compliance with this Agreement.  The remedies provided 
by this section are non-exclusive and the pursuit of such remedies shall not 
in any way limit any other remedy available to the parties with respect to 
this Agreement, including, without limitation, any remedy available at law or 
equity with respect to any anticipatory or threatened breach of the provisions 
hereof.  In the event  of any litigation or other proceeding between the 
Company and the Employee with respect to the subject matter of this Agreement 
and the enforcement of the rights hereunder, the losing party shall reimburse 
the prevailing party for all of his/its reasonable costs and expenses, as well 
as any forum fees, relating to such litigation or other proceeding, including, 
without limitation, his/its reasonable attorneys' fees and expenses, provided 
that such litigation or proceeding results in a final settlement requiring 
payment to the prevailing party; or final judgement.

     15.     Certain Provisions; Specific Performance.  In the event of a 
breach by the Employee of the non-competition or confidentiality provisions 
hereof, such breach shall not be subject to the cure provision of Section 14 
above and the Company shall be entitled to seek immediate injunctive relief 
and a decree of specific performance against the Employee.  Such remedy is 
non-exclusive and shall be in addition to any other remedy to which the 
Company or any affiliate, subsidiary or division thereof may be entitled.

     16.     Consolidation; Merger; Sale of Assets.  Nothing in this Agreement 
shall preclude the Company from combining, consolidating or merging with or 
into, transferring all or substantially all of its assets to, or entering into 
a partnership or joint venture with, another corporation or other entity, or 
effecting any other kind of corporate combination, provided that, the 
corporation resulting from or surviving such combination, consolidation or 
merger, or to which such assets are transferred, or such partnership or joint 
venture assumes this Agreement and all obligations and  undertakings of the 
Company hereunder.  Upon such a consolidation, merger, transfer of assets or 
formation of such partnership or joint venture, this Agreement shall inure to 
the benefit of, be assumed by, and be binding upon such resulting or surviving 
transferee corporation or such partnership or joint venture, and the term 
"Company," as used in this Agreement, shall mean such corporation, partnership 
or joint venture, or other entity and subject to the provisions in this 
Agreement relating to the Change of Control, this Agreement shall continue in 
full force and effect and shall entitle the Employee and his heirs, 
beneficiaries and representatives to exactly the same compensation, benefits, 
perquisites, payments and other rights as would have been their entitlement 
had such combination, consolidation, merger, transfer of assets or formation 
of such partnership or joint venture not occurred.

     17.     Survival.  Sections 10 through 15 shall survive the termination 
for any reason of this Agreement (whether such termination is by the Company, 
by the Employee, upon the expiration of this Agreement by its terms or 
otherwise); provided, however, that in the event that the Company ceases to 
exist and neither an affiliate, subsidiary or division thereof has assumed, at 
its option, the obligations of the Company hereunder, the Employee shall no 
longer be bound by the Non-Competition provision set forth in Section 10 
hereof.

     18.     Severability.  The provisions of this Agreement shall be 
considered severable in the event that any of such provisions are held by a 
court of competent jurisdiction to be invalid, void or otherwise 
unenforceable.  Such invalid, void or otherwise unenforceable provisions shall 
be automatically replaced by other provisions which are valid and enforceable 
and which are as similar as possible in term and intent to those provisions 
deemed to be invalid, void or otherwise unenforceable.  Notwithstanding the 
foregoing, the remaining provisions hereof shall remain enforceable to the 
fullest extent permitted by law.

     19.     Entire Agreement; Amendment.  This Agreement contains the entire 
agreement between the Company and the Employee with respect to the subject 
matter hereof and thereof.  This Agreement may not be amended, changed, 
modified or discharged, nor may any provision hereof be waived, except by an 
instrument in writing executed by or on behalf of the party against whom 
enforcement of any amendment, waiver, change, modification or discharge is 
sought.  No course of conduct or dealing shall be construed to modify, amend 
or otherwise affect any of the provisions hereof.

     20.     Notices.  All notices, request, demands and other communications 
hereunder shall be in writing and shall be deemed to have been duly given if 
physically delivered, delivered by express mail or other expedited service or 
upon receipt if mailed, postage prepaid, via first class mail as follows:

          (a)     To the Company:  Princeton Media Group, Inc.
                                   214 Brazilian Avenue, Suite 300
                                   Palm Beach, Florida  33480
                                   Attention:  President

               With an additional copy
               by like means to:        Fleming & O'Neill, P.C.
                                        Two Newton Place, Suite 200
                                        Newton, Massachusetts  02158
                                        Attn:  Julia K. O'Neill, Esq.
               
          (b)     To the Employee: Mr. James J. McNamara
                                   214 Brazilian Avenue, Suite 300
                                   Palm Beach, Florida  33480

and/or to such other persons and addresses as any party hereto shall have 
specified in writing to the other.

     21.     Assignability.  This Agreement shall not be assignable by the 
Employee, but shall be binding upon and shall inure to the benefit of his 
heirs, executors, administrators and legal representatives.  This Agreement 
shall be assignable by the Company to any affiliate, subsidiary or division 
thereof and to any successor in interest.

     22.     Governing Law.  This Agreement shall be governed by and construed 
under the laws of the State of Florida, without regard to the principles of 
conflicts of laws thereof.

     23.     Waiver and Further Agreement.  Any waiver of any breach of any 
terms or conditions of this Agreement shall not operate as a waiver of any 
other breach of such terms or conditions or any other term or condition 
hereof, nor shall any failure to enforce any provision hereof operate as a 
waiver of such provision or of any other provision hereof.  Each of the  
parties hereto agrees to execute all such further instruments and documents 
and to take all such further action as the other party may reasonably require 
in order to effectuate the terms and purposes of this Agreement.

     24.     Headings of No Effect.  The headings contained in this Agreement 
are for reference purposes only and shall not in any way affect the meaning or 
interpretation of this Agreement.

     25.     Vesting; Registration.  Notwithstanding the provisions as set 
forth in Section 4(d) of this Agreement, upon termination of this Agreement 
pursuant to Sections 9(b) or 9(c), or upon the Company's notice of nonrenewal 
pursuant to Section 2 or a Change of Control as defined in Section 10(b); (i) 
any and all options, warrants, rights or other securities which are 
exercisable into shares of common stock of the Company granted to the Employee 
prior to such expiration shall vest and become immediately exercisable 
(subject to applicable law); and (ii) the Company shall as soon as practicable 
thereafter, at its sole expense, and upon the written request of the Employee, 
file a registration statement relating to all of the common stock of the 
Company owned by the Employee, and take all other actions required under (or 
incident to compliance with) federal and state securities laws, rules and 
regulations to enable the Employee to sell such shares of Common Stock.

     26.     Indemnification.  To the fullest extent allowed, and in the 
manner provided, by Ontario provincial law, the Company shall indemnify the 
Employee and hold the Employee harmless from and against any claims arising 
out of the Employee's performance of his services hereunder as permitted by 
the Articles of Incorporation of the Company.

     IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of 
the date first above written.

                              PRINCETON MEDIA GROUP, INC.

                              By: /s/ Robert F. Kendall
                              Name: Robert F. Kendall
                              Title: Chief Financial Officer

                              THE EMPLOYEE

                              /s/ James J. McNamara         
                              James J. McNamara


EXHIBIT 10.2

THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER 
THE SECURITIES ACT OF 1933, AS AMENDED, AND MAY NOT BE SOLD, TRANSFERRED, 
PLEDGED, HYPOTHECATED OR OTHERWISE DISPOSED OF IN THE ABSENCE OF:  (i) AN 
EFFECTIVE REGISTRATION STATEMENT FOR SUCH SECURITIES UNDER SAID ACT, OR (ii) 
AN EXEMPTION THEREFROM UNDER SAID ACT.


Void after 5:00 p.m. (Eastern time) on
January 15, 2008 as provided herein.

Issue Date:  January 16, 1997           Option to Purchase Common Shares
Expiration Date:  January 15, 2008      Exercisable Commencing: January 16,
1998


                           COMMON STOCK PURCHASE OPTION
                           TO PURCHASE COMMON SHARES OF
                            PRINCETON MEDIA GROUP, INC.

     Princeton Media Group, Inc. (the "Company), a Canadian corporation, 
hereby certifies that for good and valuable consideration, the receipt and 
sufficiency of which is hereby acknowledged by the Company, James J. McNamara 
is entitled, subject to the terms set forth in this Common Stock purchase 
option (the "Option"), at any time hereafter or from time to time hereafter, 
(the "Exercise Date") through but not later than January 15, 2008 (the 
"Expiration Date"), to purchase from the Company One Million, Two Hundred 
Thousand (1,200,000) shares of common stock, no par value (the "Common Stock") 
of the Company (the "Shares") at an exercise price of three dollars ($3.00) 
per Share (such exercise price per Share, as adjusted from time to time 
pursuant to the provisions set forth below, being referred to herein as the 
"Exercise Price").  This Option and all rights hereunder, to the extent such 
rights shall not have been exercised, shall terminate and  become null and 
void to the extent the Holder fails to exercise any portion of this Option 
prior to 5:00 p.m., New York, New York time, on the Expiration Date.  

1. Restrictions on Transfer of Shares

     The Shares underlying this Option may be restricted securities and in the 
event they have not been the subject of registration under the Securities Act 
of 1933, as amended (the "Act"), they may not be sold, transferred, pledged, 
hypothecated or otherwise disposed of in the absence of:  (i) an effective 
registration statement for such securities under said Act, or (ii) an 
exemption therefrom under said Act.

2. Exercise of Option

     (a)     All or any part of this Option may be exercised by the holder of 
this Option (the "Holder") by surrendering it, with the form of subscription 
annexed hereto duly executed by such Holder, to the Company at its principal 
executive office or to the Company's transfer agent accompanied by payment in 
full, in cash or by certified or official bank check, of the Exercise Price 
payable in respect of all or part of the Option being exercised.  If less than 
the entire Option is exercised, the Company shall, upon such exercise, execute 
and deliver to the Holder hereof a new option in the same form as this Option 
evidencing the right to purchase Shares hereunder to the extent not 
exercised.  This Option shall be deemed to have been exercised prior to the 
close of business on the date this Option is surrendered and payment is made 
in accordance with the foregoing provision;

     (b)     The Company shall, at the time of any exercise of all or part of 
this Option, upon the request of the Holder hereof, acknowledge in writing its 
continuing obligation to afford to such Holder any rights to which such Holder 
shall continue to be entitled after such exercise in accordance with the 
provisions of this Option; provided that if the Holder of this Option shall 
fail to make any such request, such failure shall not affect the continuing 
obligations of the Company to afford to such Holder any such rights;

     (c)     The Shares which may be delivered upon the exercise of this 
Option shall, upon delivery, be fully paid and nonassessable and free from all 
taxes, liens and charges with respect thereto; 

     (d)     The Company shall cooperate with the Holder in an exercise 
pursuant to which all or part of the Shares will be sold simultaneously with 
the exercise of this Option with the broker-dealer, if any, participating in 
such sale being irrevocably instructed to remit the proceeds of the exercise 
to the Company upon settlement of the sale of the underlying Shares;

     (e)     The Holder may exercise part or all of the Option by tender to 
the Company of a written notice of exercise together with advice of the 
delivery of an order to a broker to sell part or all of the shares of Common 
Stock subject to such exercise notice and an irrevocable order to such broker 
to deliver to the Company (or its transfer agent) sufficient proceeds from the 
sale of such shares to pay the exercise price and any withholding taxes.  All 
documentation and procedures to be followed in connection with such a 
"cashless exercise" shall be approved in advance by the Company, which 
approval shall be expeditiously provided and not unreasonably withheld.  The 
Holder may also tender shares of the Company's Common Stock owned by him and 
having an aggregate fair market value at least equal to the total exercise 
price, in lieu of cash, to exercise part or all of the Option.  For purposes 
of this provision, the fair market value of a share of Common Stock will be 
the average daily closing transaction price (or if not reported, the average 
daily closing bid price) for the five (5) trading days preceding the date of 
delivery of a notice of exercise to the Company on the principal exchange or 
quotation system on which the Common Stock is traded or quoted; and

     (f)     Except to the extent that their vesting may be accelerated 
pursuant to Section 2(g) or 2(h) of this Option, the Option shall vest and 
become exercisable in ten equal increments over the next ten (10) years, 
one-tenth per year as set forth below:

          (1) the Option shall vest with respect to 120,000 shares on the
first 
anniversary of the Issue Date set forth on the cover hereof;

          (2) the Option shall vest with respect to an additional 120,000 
shares on the second anniversary of the Issue Date;

          (3) the Option shall vest with respect to an additional 120,000 
shares on the third anniversary of the Issue Date;

          (4) the Option shall vest with respect to an additional 120,000 
shares on the fourth anniversary of the Issue Date;

          (5) the Option shall vest with respect to an additional 120,000 
shares on the fifth anniversary of the Issue Date;

          (6) the Option shall vest with respect to an additional 120,000 
shares on the sixth anniversary of the Issue Date;

          (7) the Option shall vest with respect to an additional 120,000 
shares on the seventh anniversary of the Issue Date;

          (8) the Option shall vest with respect to an additional 120,000 
shares on the eighth anniversary of the Issue Date;

          (9) the Option shall vest with respect to an additional 120,000 
shares on the ninth anniversary of the Issue Date; and

          (10) the Option shall vest with respect to an additional 120,000 
shares on the tenth anniversary of the Issue Date.

     (g)     Notwithstanding any other provision of this Option, the vesting 
schedule set forth in Section 2(f) hereof shall be accelerated such that the 
rights relating to the purchase hereunder of:

(1) one third (1/3) of the Shares purchasable under the Option, to the extent 
not already vested, shall become vested and exercisable if and when the 
Company's reported net income before interest expense, taxes, depreciation and 
amortization for the prior consecutive four (4) quarterly reporting periods as 
reported in the Company's filings with the Securities and Exchange Commission 
("Adjusted Net Income") equals or exceeds $1,000,000, or the Company's 
reported net revenues for the prior consecutive four (4) quarterly reporting 
periods as reported in the Company's filings with the Securities and Exchange 
Commission exceed $10,000,000;

(2) two thirds (2/3) of the Shares purchasable under the Option, to the extent 
not already vested, shall become vested and exercisable if and when the 
Company's Adjusted Net Income exceeds $2,000,000, or the Company's reported 
net revenues for the prior consecutive four (4) quarterly reporting periods as 
reported in the Company's filings with the Securities and Exchange Commission 
exceed $17,000,000; and

(3) all of the Shares purchasable under this Option, to the extent not already 
vested, shall become vested and exercisable if and when the Company's  
Adjusted Net Income exceeds $3,000,000 or the Company's reported net revenues 
for the prior consecutive four (4) quarterly reporting periods as reported in 
the Company's filings with the Securities and Exchange Commission exceed 
$25,000,000.

     (h)     Notwithstanding Sections 2(f) and 2(g) hereof, this Option shall 
vest in full and become exercisable with respect to all of the Shares subject 
hereto, at such time and in the event that:  (i) the employment of James J. 
McNamara is terminated pursuant to Section 9(b) or 9(c)  of Mr. McNamara's 
employment contract with the Company dated the same date as the date of issue 
hereof (the "McNamara Agreement"); or (ii) the Company provides a notice of 
nonrenewal pursuant to Section 2 of the McNamara Agreement; or (iii) there is 
a "Change of Control" as defined in Section 10(b) of the McNamara Agreement.

3. Fractional Shares

     No fractional securities or scrip representing fractional securities 
shall be issued upon the exercise of this Option.  With respect to any 
fraction of a security called for upon any such exercise hereof, the Company 
shall pay to the Holder an amount in cash equal to such fraction multiplied by 
the current market value of such security, determined as follows:

     (a)     If the security is listed on a national securities exchange or 
admitted to unlisted trading privileges on such exchange, the current value 
shall be the last reported sale price of the security on such exchange on the 
last business day prior to the date of exercise of this Option, or if no such 
sale is made on such day, the average closing bid and asked prices for such 
day on such exchange; or

     (b)     If the security is not listed or admitted to unlisted trading 
privileges, the current value shall be the last reported sale price on the 
Nasdaq National Market System ("NASDAQ/NMS") or the mean of the last reported 
bid and asked prices reported by the Nasdaq SmallCap Market ("NASDAQ") 
or the NASD OTC Bulletin Board (or, if not so quoted, by the National 
Quotation Bureau, Inc.) on the last business day prior to the date of the 
exercise of this Option; or

     (c)     If the security is not so listed or admitted to unlisted trading 
privileges and prices are not reported on NASDAQ, or the NASD OTC Bulletin 
Board (or by the National Quotation Bureau, Inc.), an amount, not less than 
the book value, determined in such reasonable manner as may be prescribed by 
the board of directors of the Company.

4. Rights of the Holder

     (a)     The Company shall advise the Holder or its transferee, whether 
the Holder holds the Option or has exercised the Option and holds Shares, by 
written notice at least thirty (30) days prior to the filing of any 
registration statement under the Act covering any securities of the Company, 
for its own account or for the account of others, and will for a period of 
three years beginning on the Exercise Date, upon the request of the Holder, 
include in any registration statement, such information as may be required to 
permit a public offering of the Shares underlying the Option (the "Registrable 
Securities").  The Company shall supply prospectuses and such other documents 
as the Holder may reasonably request in order to facilitate the public sale or 
other disposition of the Registrable Securities, use its best efforts to 
register and qualify any of the Registrable Securities for sale in such states 
as such Holder reasonably designates and do any and all other acts and things 
which may be necessary to enable such Holder to consummate the public sale or 
other disposition of the Registrable Securities.  Notwithstanding the 
foregoing, if such public offering is on a firm commitment underwritten basis 
and the managing underwriter thereof advises the Company and the Holder in 
writing that the sale of such securities would impair the underwritten 
offering of securities for the account of the Company, the Holder will not be 
permitted to include such securities in the subject offering; and the Holder 
thereafter may exercise his/its rights to a demand registration via a separate 
registration statement and pursuant to Section 4(b) hereof immediately.

     (b)     The Company agrees to prepare and file a registration statement 
under the Act relating to the exercise of this Option and the offer and sale 
of the Common Stock issuable upon such exercise.  Notwithstanding the 
foregoing, if the Holder gives notice to the Company at any time to the effect 
that the Holder desires to register Registrable Securities under the Act, 
under such circumstances that a public distribution (within the meaning of the 
Act) of any such securities will be involved then the Company will, within 
thirty (30) days after receipt of such notice, file a registration statement 
pursuant to the Act, so as to enable the Registrable Securities to be publicly 
sold under the Act as promptly as practicable thereafter and the Company will 
use its best efforts to cause such registration statement to become and remain 
effective.  The Holder shall furnish the Company with appropriate information 
in connection therewith as the Company may reasonably request in writing.  The 
Holder may, at its option, request the filing of a registration statement 
under the Act on one occasion at any time.  The Holder may, at its option, 
request the registration of the Registrable Securities in a registration 
statement filed by the Company as contemplated by Section 4(a) or pursuant to 
this Section 4(b) prior to acquisition of the Shares issuable upon exercise of 
the Option and even though the Holder has not given notice of exercise of the 
Option.  The Holder may, at its option, request such registration during the 
requisite three-year period with respect to the Registrable Securities, and 
such registration rights may be exercised by the Holder prior to or subsequent 
to the exercise of the Option.  Within ten (10) days after receiving any such 
notice pursuant to this subparagraph (b), the Company shall give notice to the 
Holder, advising that the Company is proceeding with the preparation and 
filing of a registration statement.  In the event the registration statement 
is not filed within the period specified herein, unless such delay is caused 
by a requirement to include financial statements and the delay is not beyond 
the date such statements are required to be filed with the Securities and 
Exchange Commission, the expiration date of this Option shall be extended by 
an amount of time equal to the delay in filing.  All costs and expenses 
related to the preparation and filing of a registration statement shall be 
borne by the Company, except that the Holder shall bear the fees of its own 
counsel and any underwriting discounts or commissions applicable to any of the 
securities sold by Holder.  If the Company determines to include securities to 
be sold by it in any registration statement pursuant to this Section 4(b), 
such registration shall be deemed to have been a registration under Section 
4(a).

     If Form S-8 is available for purposes of the registration of the 
Registrable Securities, the Company will maintain the effectiveness of the 
registration statement throughout the term of the Option; if Form F-8 is not 
so available, the Company will maintain the effectiveness of such registration 
statement under the Act for a period of at least nine months (and for up to an 
additional three months if requested by the Holder) from the effective date 
thereof.  The Company shall supply prospectuses, and such other documents as 
the Holder may reasonably request in order to facilitate the public sale or 
other disposition of the Registrable Securities and use its best efforts to 
register and qualify any of the Registrable Securities for sale in such states 
as such Holder reasonably designates. 

     (c)     The Holder of this Option shall not, by virtue hereof, be 
entitled to any voting or other rights of a stockholder in the Company, either 
at law or equity, and the rights of the Holder are limited to those expressed 
in this Option.

5. Adjustments

     (a)     The number of shares of Common Stock purchasable on exercise of 
this Option and the purchase prices therefor shall be subject to adjustment 
from time to time in the event that the Company shall:  (1) pay a dividend in, 
or make a distribution of, shares of Common Stock; (2) subdivide its 
outstanding shares of Common Stock into a greater number of shares; (3) 
combine its outstanding shares of Common Stock into a smaller number of 
shares; or (4) spin-off a subsidiary by distributing, as a dividend or 
otherwise, shares of the subsidiary to its stockholders.  In any such case, 
the total number of Shares and the number of any other shares of Common Stock 
purchasable on exercise of this Option immediately prior thereto shall be 
adjusted so that the Holder shall be entitled to receive, at the same 
aggregate exercise price, the number of Shares and the number of any other 
shares of Common Stock that the Holder would have owned or would have been 
entitled to receive immediately following the occurrence of any of the events 
described above had this Option been exercised in full immediately prior to 
the occurrence (or applicable record date) of such event.  An adjustment made 
pursuant to this subsection shall, in the case of a stock dividend or 
distribution, be made as of the record date and, in the case of a subdivision 
or combination, be made as of the effective date thereof.  If, as a result of 
any adjustment pursuant to this subsection, the Holder shall become entitled 
to receive shares of two or more classes or series of securities of the 
Company, the board of directors of the Company shall equitably determine the 
allocation of the adjusted exercise price between or among shares or other 
units of such classes or series and shall notify the Holder of such 
allocation.  

     (b)     In the event of any reorganization or recapitalization of the 
Company or in the event the Company consolidates with or merges into or with 
another entity or transfers all or substantially all of its assets to another 
entity, then and in each such event, the Holder, on exercise of this Option as 
provided herein, at any time after the consummation of such reorganization, 
recapitalization, consolidation, merger or transfer, shall be entitled, and 
the documents executed to effectuate such event shall so provide, to receive 
the stock or other securities or property to which the Holder would have been 
entitled upon such consummation if the Holder had exercised this Option 
immediately prior thereto.  In such case, the terms of this Option shall 
survive the consummation of any such reorganization, recapitalization, 
consolidation, merger or transfer and shall be applicable to the shares of 
stock or other securities or property receivable on the exercise of this 
Option after such consummation.

     (c)     Whenever a reference is made in this section to the issue or sale 
of shares of Common Stock, the term "Common Stock" shall mean the Common Stock 
of the Company of the class authorized as of the date hereof and any other 
class of stock ranking on a parity with such Common Stock.

     (d)     Whenever the number of shares of Common Stock purchasable upon
exer
cise of this Option or the exercise prices thereof shall be adjusted as 
required herein, the Company shall forthwith file such information with its 
Secretary at its principal office, and with the price determined as herein 
provided and setting forth in detail the facts requiring such adjustment.  
Each such officer's certificate shall be made available at all reasonable 
times for inspection by the Holder and the Company shall, forthwith after such 
adjustment, deliver a copy of such certificate to the Holder.

     (e)     The Company:  (1) shall not cause the par value of any shares of 
Common Stock issuable on exercise of this Option to be in excess of the amount 
payable therefor on such exercise, and (2) shall take all action as may be 
necessary or appropriate so that the Company may validly and legally issue 
fully paid and non-assessable shares of Common Stock (or other securities or 
property deliverable hereunder) upon the exercise of this Option.  This Option 
shall bind the successors and assigns of the Company.

     (f)     Notwithstanding anything in this section to the contrary, no 
adjustment in the number of shares of Common Stock purchasable on exercise of 
this Option shall be made with respect to dilution which would result from the 
issuance of Common Stock pursuant to the exercise of options which may be or 
have been granted pursuant to any employee incentive plan of the Company, 
whether qualified or non-qualified, or the conversion of any outstanding 
securities of the Company.

6. Notices of Record Dates, Etc.

     (a)     If the Company shall fix a record date of the holders of Common 
Stock (or other securities at the time deliverable on exercise of this Option) 
for the purpose of entitling or enabling them to receive any dividends or 
other distribution, or to receive any right to subscribe for or purchase any 
shares of any class of any securities or to receive any other right 
contemplated by Section 5 or otherwise; or 

     (b)     In the event of any reorganization or recapitalization of the 
Company, any reclassification of the capital stock of the Company, any 
consolidation or merger of the Company with or into another corporation or any 
transfer of all or substantially all of the assets of the Company to another 
entity; or 

     (c)     In the event of the voluntary or involuntary dissolution, 
liquidation or winding up of the Company;

then, in any such event, the Company shall mail or cause to be mailed to the 
Holder a notice specifying, as the case may be:  (1) the date on which a 
record is to be taken for the purpose of such dividend, distribution or right 
and stating the amount and character of such dividend, distribution or right, 
or (2) the date on which a record is to be taken for the purpose of voting on 
or approving such reorganization, recapitalization, reclassification, 
consolidation, merger, conveyance, dissolution, liquidation or winding up and 
the date on which such event is to take place and the time, if any, is to be 
fixed, as of which the Holder of record of Common Stock (or any other 
securities at the time deliverable on exercise of this Option) shall be 
entitled to exchange its shares of Common Stock (or such other securities) for 
securities or other property deliverable on such reorganization, 
recapitalization, reclassification, consolidation, merger, conveyance, 
dissolution, liquidation or winding up.  Such notice shall be mailed at the 
same date as the Company shall inform its stockholders, but in no event less 
than ten (10) days preceding such record date.

7. Reservation of Shares

     The Company shall at all times reserve, for the purpose of issuance on 
exercise of this Option, such number of shares of Common Stock (or such class 
or classes of capital stock or other securities) as shall from time to time be 
sufficient to comply with this Option, and the Company shall take such 
corporate action as may in the opinion of its counsel be necessary to increase 
its authorized and unissued shares of Common Stock (or such other class or 
classes of capital stock or other securities) in such number as shall be 
sufficient for such purpose.

8. Approvals

     The Company shall from time to time use its best efforts to obtain and 
continue in effect any and all permits, consents, registrations, 
qualifications and approvals of governmental agencies and authorities and to 
make all filings under applicable securities laws that may be or become 
necessary in connection with the issuance, sale, transfer and delivery of this 
Option and the issuance of securities on any exercise hereof.  Nothing 
contained in this section shall in any way expand, alter or limit the rights 
of the Holder set forth in Section 1 hereof.

9. Restrictions on Transfer

     This Option has not been registered under the Act or qualified under any 
state securities or "blue sky" law.  This Option may not be offered, sold or 
otherwise transferred unless registered and qualified pursuant to the 
provisions of such Act and "blue sky" laws, or unless an exemption from 
registration and qualification is available.

10. Survival

     All agreements, covenants, representations and warranties herein shall 
survive the execution and delivery of this Option and any investigation at any 
time made by or on behalf of any parties hereto and the exercise, sale and 
purchase of this Option, the Options and the Shares (and any other securities 
or property) issuable on exercise hereof.

11. Notices

     All demands, notices, consents and other communications to be given 
hereunder shall be in writing and shall be deemed duly given when delivered 
personally or five (5) days after being mailed by first class mail, postage 
prepaid, properly addressed, as follows: 

     (a)     if to the Company, to:

               Princeton Media Group Inc.
               214 Brazilian Avenue
               Suite 300
               Palm Beach, FL  33480
               Attention:  President

          with a copy to:

               Julia K. O'Neill, Esq.
               Fleming & O'Neill, P.C.
               Two Newton Place
               Suite 200
               Newton, Massachusetts  02158 
               Facsimile:  (617) 964-1694

     (b)     if to the Holder to:

               James J. McNamara
               214 Brazilian Avenue, Suite 300
               Palm Beach, Florida  33480

The Company and each Holder may change such address at any time or times by 
notice hereunder to the other.

12. Amendments; Waivers; Terminations; Governing Law; Headings; Entire 
Agreement

     This Option and any term hereof may be changed, waived, discharged or 
terminated only by an instrument in writing signed by the party against which 
enforcement of such change, waiver, discharge or termination is sought.  This 
Option shall be governed by and construed and interpreted in accordance with 
the laws of the Province of Ontario, Canada.  The headings in this Option are 
for convenience of reference only and are not part of this Option.  This 
Option is intended to and does contain and embody all of the understandings 
and agreements, both written and oral, of the parties hereto with respect to 
the subject matter of this Option, and there exists no oral agreement or 
understanding, express or implied, whereby the absolute, final and 
unconditional character and nature of this Option shall be in any way 
invalidated, empowered or affected.  A modification or waiver of any of the 
terms, conditions or provisions of this Option shall be effective only if made 
in writing and executed with the same formality of this Option.

     IN WITNESS WHEREOF, Princeton Media Group, Inc. has duly caused this 
Common Stock Purchase Option to be signed in its name and on its behalf by its 
duly authorized officers, as of the date first set forth above.


ATTEST:                              PRINCETON MEDIA GROUP, INC.

/s/ J. William Metzger               By:/s/ Robert F. Kendall     
Acting Secretary                     Title: Chief Financial Officer   


                                   EXHIBIT A
                                 Annex to Option
 
                                FORM OF ASSIGNMENT

(To be executed upon transfer of Common Stock Purchase Option)


     FOR VALUE RECEIVED, the undersigned hereby sells, assigns and transfers 
to ______________________________ the right represented by the within Option, 
together with all rights, title and interest therein, and does hereby 
irrevocably constitute and appoint ______________________________ attorney to 
transfer such Option on the option register of the within named Company, with 
full power of substitution.


DATED:  ____________________, 199___.


                              Signature:



                              
(Signature must conform in all respects to name of holder as specified on the 
face of the Option)


                              Signature Guaranteed:



                              


                                 Annex to Option
 
                              FORM OF SUBSCRIPTION

     (To be completed and signed only upon an exercise of the Option in whole 
or in part)

TO:     [Princeton Media Group, Inc.]


     The undersigned, the Holder of the attached Option, hereby irrevocably 
elects to exercise the purchase right represented by the Option for, and to 
purchase thereunder, _________ Shares (as such terms are defined in the 
Option dated January _____, 1997 from Princeton Media Group, Inc. to 
_________________________________ (or other securities or property), and 
herewith makes payment of $______________ therefor in cash or by certified or 
official bank check.  The undersigned hereby requests that the Certificate(s) 
for such securities be issued in the name(s) and delivered to the address(es) 
as follows:

Name:               
Address:               
Social Security Number:     
Deliver to:               
Address:               

     If the foregoing Subscription evidences an exercise of the Option to 
purchase fewer than all of the Shares (or other securities or property) to 
which the undersigned is entitled under such Option, please issue a new 
Option, of like tenor, for the remaining portion of the Option (or other 
securities or property) in the name(s), and deliver the same to the 
address(es), as follows:

Name:               
Address:               


DATED:  ____________________, 19___.


                              
(Name of Holder)


                              
(Signature of Holder or Authorized Signatory)

Signature Guaranteed:


                                   
(Social Security or Taxpayer Identification Number of Holder)




<TABLE> <S> <C>

<ARTICLE>  5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM
FINANCIAL STATEMENTS INCLUDED IN FORM 10-QSB AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               MAR-31-1997
<CASH>                                         417,194
<SECURITIES>                                         0
<RECEIVABLES>                                5,691,379
<ALLOWANCES>                                 3,220,007
<INVENTORY>                                  1,015,054
<CURRENT-ASSETS>                             4,336,569
<PP&E>                                       2,070,787
<DEPRECIATION>                                 277,609
<TOTAL-ASSETS>                              18,805,667
<CURRENT-LIABILITIES>                        3,767,681
<BONDS>                                      8,620,974
                        3,323,103
                                          0
<COMMON>                                    12,745,826
<OTHER-SE>                                (11,743,817)
<TOTAL-LIABILITY-AND-EQUITY>                18,805,667
<SALES>                                      4,030,702
<TOTAL-REVENUES>                             4,030,702
<CGS>                                        2,522,381
<TOTAL-COSTS>                                3,890,891
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             232,513
<INCOME-PRETAX>                               (92,702)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                           (92,702)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                  (92,702)
<EPS-PRIMARY>                                    (.46)
<EPS-DILUTED>                                    (.46)
        


</TABLE>


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