ADVANCED MARKETING SERVICES INC
8-A12B, 2000-10-30
MISCELLANEOUS NONDURABLE GOODS
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                                   FORM 8 - A

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                             --------------------

              FOR REGISTRATION OF CERTAIN CLASSES OF SECURITIES
                   PURSUANT TO SECTION 12(b) OR (g) OF THE
                       SECURITIES EXCHANGE ACT OF 1934





                        Advanced Marketing Services, Inc.
--------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)




                Delaware                                      95-376-8341-9
--------------------------------------------------------------------------------
(State of incorporation or organization)                    (I.R.S. Employer
                                                           Identification No.)




5800 Oberlin Drive, San Diego, California                   92121-9653
--------------------------------------------------------------------------------
(Address of principal executive offices)                    (Zip Code)


Securities to be registered pursuant to Section 12(b) of the Act:

            Title of each class           Name of each exchange on which
            To be so registered           Each class is to be registered
            -------------------           ------------------------------

      Common Stock, $0.001 Par Value      New York Stock Exchange


Securities to be registered pursuant to Section 12(g) of the Act:

                                      None


--------------------------------------------------------------------------------
                                (Title of Class)

<PAGE>

ITEM 1      DESCRIPTION OF REGISTRANT'S SECURITIES TO BE REGISTERED

The capital stock of Advanced Marketing Services,  Inc., a Delaware  corporation
(the  "Company"),  to be registered on the New York Stock Exchange,  Inc. is the
Company's Common Stock, par value of $0.001 per share. The Company is authorized
to issue 100,000,000 shares of Common Stock. The holders of the Common Stock are
entitled  to  one  vote  per  share  on  all  matters  submitted  to a  vote  of
stockholders.   The  holders  of  Common  Stock  have  no  preemptive  or  other
subscription rights, and there are no conversion rights or redemption or sinking
fund  provisions  with respect to such  shares.  The holders of Common Stock are
entitled to share pro-rata in dividends  declared by the Board of Directors from
funds legally available therefor. In the event of liquidation, holders of Common
Stock are entitled to share pro-rata in the net assets of the Company  available
for  distribution.  The  outstanding  shares of Common  Stock are fully paid and
nonassessable.

Certain  provisions of the Company's  Certificate of Incorporation were designed
to make the Company a less attractive  target for acquisition by an outsider who
does not have the support of the Company's Board of Directors. These provisions:
(1)  classify  the Board of  Directors  into three  classes,  as nearly equal in
number as possible,  each of which serve for three  years,  with one class being
elected each year,  (2) provide that Directors may be removed for cause with the
vote of the holders of a majority  of the then  outstanding  shares  entitled to
vote or other than for cause with the vote of the holders of at least 80% of the
combined voting power of the then  outstanding  shares of stock entitled to vote
generally in the election of  directors,  voting  together as a single class (an
"80%  Stockholders  Vote"),  and provide  that any vacancy on the Board shall be
filled by the remaining  Directors then in office,  (3) provide that the size of
the Board shall be established  from time to time by the Board, (4) provide that
advance  notice of  stockholder  nominations  of  candidates  for  elections  of
Directors  and  stockholder  proposals  be given in  accordance  with  specified
procedures,  (5) require that stockholder  action may be taken only at annual or
special meeting of stockholders,  and not by written  consent,  (6) provide that
special  meetings  of the  stockholders  may be called only by a majority of the
Board of Directors,  and (7) require an 80% Stockholders Vote to alter, amend or
repeal  the  Bylaws  or  the  foregoing   provisions  of  the   Certificate   of
Incorporation.

ITEM 2      EXHIBITS

Copies of the Company's  Certificate of  Incorporation,  as amended to date, and
current By-laws have been provided to the New York Stock Exchange.

<PAGE>

                                   SIGNATURES


Pursuant to the  requirements  of Section 12 of the  Securities  Exchange Act of
1934, the Registrant has duly caused this registration statement to be signed on
its behalf by the undersigned, thereunto duly authorized.


                                    ADVANCED MARKETING SERVICES, INC.



                                    By /s/ Michael M. Nicita
                                       --------------------------------
                                       Michael M. Nicita, President and
                                       Chief Executive Officer



Dated:  October 30, 2000


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