NOVEN PHARMACEUTICALS INC
10-K405, 1999-03-29
PHARMACEUTICAL PREPARATIONS
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<PAGE>   1

                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                                    FORM 10-K

              ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

FOR THE FISCAL YEAR ENDED DECEMBER 31, 1998      COMMISSION FILE NUMBER 1-09623

                           NOVEN PHARMACEUTICALS, INC.

INCORPORATED UNDER THE LAWS OF THE       I.R.S. EMPLOYER IDENTIFICATION NUMBER
         STATE OF DELAWARE                             59-2767632

                  11960 S.W. 144TH STREET, MIAMI, FLORIDA 33186

                                  305-253-5099

Securities registered pursuant to
Section 12(b) of the Act:           None

Securities registered pursuant to 
Section 12(g) of the Act:           Common Stock, Par Value $.0001

         Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. Yes X  No 
                                             --     --
         Indicate by check mark if disclosure of delinquent filers pursuant to
Item 405 of Regulation S-K (ss.229.405 of this chapter) is not contained herein,
and will not be contained, to the best of registrant's knowledge, in definitive
proxy or information statements incorporated by reference in Part III of this
Form 10-K or any amendment to this Form 10-K. [X]

         As of March 1, 1999, there were 21,544,372 shares of Common Stock
outstanding.

         The aggregate market value of the voting stock held by non-affiliates
 of the registrant on March 1, 1999, was approximately $90 million.

                      DOCUMENTS INCORPORATED BY REFERENCE:

Part III: Portions of registrant's Proxy Statement for its 1999 Annual Meeting
          of Shareholders.


<PAGE>   2


                           NOVEN PHARMACEUTICALS, INC.

                           ANNUAL REPORT ON FORM 10-K
                      FOR THE YEAR ENDED DECEMBER 31, 1998

                                TABLE OF CONTENTS

<TABLE>
<CAPTION>

                                                                                                              PAGE
                                                                                                              ----
                                                       PART I

<S>             <C>                                                                                          <C>
Item 1.         Business................................................................................        3
Item 2.         Properties..............................................................................       18
Item 3.         Legal Proceedings.......................................................................       19
Item 4.         Submission of Matters to a Vote of Security Holders.....................................       19


                                                       PART II

Item 5.         Market for Registrant's Common Equity and Related Stockholder Matters...................       20
Item 6.         Selected Financial Data.................................................................       21
Item 7.         Management's Discussion and Analysis of Financial Condition and
                  Results of Operations.................................................................       22
Item 7A.        Quantitative and Qualitative Disclosures About Market Risk..............................       27
Item 8.         Financial Statements and Supplementary Data.............................................       27
Item 9.         Changes in and Disagreements with Accountants on Accounting and
                  Financial Disclosure..................................................................       27


                                                      PART III

Item 10.        Directors and Executive Officers of the Registrant......................................       27
Item 11.        Executive Compensation..................................................................       27
Item 12.        Security Ownership of Certain Beneficial Owners and Management..........................       27
Item 13.        Certain Relationships and Related Transactions..........................................       28


                                                       PART IV

Item 14.        Exhibits, Financial Statement Schedule, and Reports on Form 8-K.........................       28

</TABLE>



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                                     PART I

ITEM 1. BUSINESS

GENERAL

         Noven Pharmaceuticals, Inc. ("Noven") is a leader in the development of
advanced transdermal and transmucosal drug delivery techniques. Noven was
incorporated in Delaware in 1987, and its principal executive offices are
located at 11960 S.W. 144th Street, Miami, Florida 33186; its telephone number
is (305) 253-5099.

         Noven's principal products are transdermal delivery systems for use in
hormone replacement therapy. Noven's first product is an estrogen patch for the
treatment of menopausal symptoms marketed by Vivelle Ventures LLC (the "Joint
Venture"), a joint venture company formed by Noven and Novartis Pharmaceuticals
Corporation ("Novartis"), under the brand name Vivelle(R) in the United States,
by Novartis under the brand name Vivelle(R) in Canada, and by Rhone-Poulenc
Rorer, Inc. ("RPR") under the brand name MENOREST in Europe. Noven also
developed a combination estrogen/progestogen transdermal patch for the treatment
of menopausal symptoms. In 1998, RPR, Noven's licensee, received approval from
the United States Food and Drug Administration ("FDA") and from certain European
regulatory authorities to market this product. RPR is presently marketing the
product under the brand name CombiPatch(TM) in the United States and under the
brand name Estalis(R) in Sweden. In January 1999, Noven received approval from
the FDA to market its second generation estrogen patch, the smallest transdermal
estrogen patch ever approved. This product will be marketed in the United States
by the Joint Venture under the brand name Vivelle-Dot(TM) and is expected to be
launched in mid-1999.

         Historically, Noven has granted licenses to market its transdermal
products to larger pharmaceutical companies. Its first generation estrogen patch
is licensed to Novartis for the United States (sublicensed to the Joint Venture)
and Canadian markets, and to RPR for the rest of the world. Noven's combination
estrogen/progestogen patch is licensed to RPR on a worldwide basis. Its second
generation estrogen patch is licensed to Novartis in the United States and
Canada (sublicensed to the Joint Venture) and to RPR in Japan. Noven has
retained marketing rights to this product in all other territories. See
"Transdermal Drug Delivery -- Products" below for a more complete description of
Noven's transdermal products.

         Noven also developed a novel transmucosal anesthetic delivery system
which was approved for marketing by the FDA in 1996 for the prevention of pain
from oral injection and for soft tissue dental procedures. Noven is marketing
this product in the United States under the brand name DentiPatch(R).

VIVELLE VENTURES LLC

         In May 1998, Noven and Novartis formed the Joint Venture to market and
sell women's healthcare products, with the initial focus on marketing
Vivelle(R). In January 1999, the Joint Venture entered into an agreement with
Novartis to co-promote Novartis' Miacalcin(R) Nasal Spray product, and Noven
expects that the Joint Venture's product line will be expanded further in the
future. The Joint Venture is managed by a committee consisting of 5 members, 3
of which are




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appointed by Novartis and 2 of which are appointed by Noven. Pursuant to the
Joint Venture operating agreement, certain significant actions require a
supermajority vote of the committee members. The president of the Joint Venture
is Robert C. Strauss, the President and Chief Executive Officer of Noven.

         Noven initially contributed $7.5 million in return for a 49% equity
interest in the Joint Venture. The Joint Venture modified the prior relationship
in which Noven had licensed to Novartis the exclusive right to market Vivelle(R)
in the United States and Canada and had received royalties from Novartis based
upon Novartis' sales. Novartis contributed its rights to Vivelle(R) to the Joint
Venture and also licensed the right to use the Vivelle(R) trademark in return
for a 51% equity interest in the Joint Venture. The Joint Venture will also
market Vivelle-Dot(TM) in the United States. Under the terms of the agreements
entered into in connection with the formation of the Joint Venture, Noven
manufactures Vivelle(R) and Vivelle-Dot(TM), performs marketing, sales and
promotional activities, and receives royalties from the Joint Venture based on
the Joint Venture's sales of the products. Novartis distributes Vivelle(R) and
Vivelle-Dot(TM) and provides certain other services to the Joint Venture,
including marketing to the managed care sector.

         Subject to the approval of the Joint Venture's management committee,
cash may be distributed quarterly to Novartis and Noven based upon a contractual
formula. The Joint Venture agreement provides for an annual preferred return of
$6.1 million to Novartis and then an allocation of income between Novartis and
Noven depending upon sales levels attained. Noven's share of income increases as
product sales increase, subject to a cap of 50%.

         The Joint Venture operating agreement also has a buy/sell provision,
effective May 1, 2000, which allows each party to compel either the purchase of
the other party's interest in the Joint Venture or the sale of its own interest
in the Joint Venture. Either party may dissolve the Joint Venture following the
second or third anniversary of the Joint Venture in the event that the Joint
Venture does not achieve (i) sales of at least the lesser of $20 million or 90%
of the annual budgeted sales or (ii) profits sufficient to pay Novartis the
preferred return of $6.1 million in each such year (which Noven has the right to
cure). Dissolution can also result from a change in control of Noven within the
first 2 years of the Joint Venture, or at any time thereafter if the acquirer is
a top ten pharmaceutical company (as measured by annual dollar sales), or if
during the first 2 years of the Joint Venture, Mr. Strauss is terminated by
Noven "without cause" or leaves due to "good reason," as defined in Mr. Strauss'
employment agreement with Noven. Upon dissolution, Novartis would reaquire the
rights to market Vivelle(R) and Vivelle-Dot(TM) and the Joint Venture's assets
would be liquidated and distributed to the parties in accordance with their
equity interests.

STRATEGY

          Noven's strategy for continued growth and profitability is to exploit
its proprietary transdermal and transmucosal drug delivery technology to
establish a leadership position in these fields. In pursuing this strategy,
Noven intends to focus on developing products for the following therapeutic
areas: hormone replacement therapy, cardiovascular disease, central nervous
system conditions and pain management. On a long-term basis, Noven will seek to
(i) expand its technology base and potentially develop other drug delivery
technologies, (ii) capitalize on the opportunity presented by its collaboration
with Novartis through the Joint Venture by expanding the Joint 



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Venture's product range beyond transdermal and transmucosal products, and (iii)
establish its own sales force to market Noven's independently developed
products.

TRANSDERMAL DRUG DELIVERY

DESCRIPTION

         Transdermal drug delivery systems utilize an adhesive patch containing
medication which is administered through the skin and into the bloodstream over
an extended period of time. Transdermal drug delivery systems may offer
significant advantages over conventional oral and parenteral dosage forms,
including non-invasive administration, controlled delivery over an extended
period of time, improved patient compliance and avoidance of certain problems
and adverse side-effects that may be associated with oral and parenteral drug
delivery.

         Noven's patented, proprietary transdermal drug delivery systems
incorporate a thin, solid state, multi-laminate construction with a drug-bearing
interpolymeric adhesive. On one side the patch has a release liner that, when
removed, exposes a pressure-sensitive adhesive. This adhesive functions as both
the drug platform and as the means of affixing the system to the patient's skin.
The outside of the patch is comprised of a specialized backing material that is
specifically tailored to the drug being delivered and the length of time the
system is intended to be worn. The patch can administer different amounts of
drug needed by the patient, and its shape is designed so that it can be worn
comfortably with excellent adhesion. The transdermal drug delivery system is
packaged in a pouch designed to maintain the system's stability and protect
against contamination.

         Noven's transdermal drug delivery systems are capable of being modified
so that they may be used to deliver a wide variety of chemical entities. By
utilizing a unique, patented blend of polymeric components which effectively
modulate the solubility of the drug candidate in the adhesive, Noven has
achieved the delivery of lipophilic and hydrophilic drugs while minimizing the
amount of drug needed in the adhesive. By reducing the dependence of these
transdermal systems on chemical means of enhancement, the irritation potential
of the finished product is significantly reduced. As a result of these
developments, larger molecules, heretofore believed to be unsuitable for
transdermal delivery, can be administered at efficacious dose without
irritation.

PRODUCTS

TRANSDERMAL ESTROGEN DELIVERY SYSTEM

         Noven's existing products are targeted to the expanding worldwide
market for hormonal replacement therapy. Noven's first generation transdermal
estrogen delivery system, being sold by the Joint Venture, Novartis and RPR, is
designed to offer a preferred alternative to all dosage forms, including other
transdermal systems, currently in the market.

         As discussed above under the heading "General," marketing rights to
Noven's first generation transdermal estrogen delivery system have been licensed
in the United States to the Joint Venture, to Novartis in Canada and in all
other territories to RPR. This product has been approved for marketing by the
FDA, as well as by regulatory authorities in 38 foreign countries, for the




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treatment of menopausal symptoms. This product has also been approved for
marketing in 36 foreign countries for the prevention of osteoporosis. RPR is
selling Noven's first generation transdermal estrogen delivery system under the
brand name MENOREST in 19 foreign countries, including France, Germany and the
United Kingdom. At the time of its formation in May 1998, the Joint Venture
assumed the United States marketing rights to this product from Novartis and is
marketing it under the brand name Vivelle(R) in the United States. Novartis'
Canadian affiliate continues to market this product under the brand name
Vivelle(R) in Canada.

         Vivelle(R) and MENOREST are available by prescription and utilize
Noven's advanced transdermal matrix technology. These products deliver 17-beta
estradiol, the primary estrogen produced by the ovaries, through a patch that is
applied twice weekly. Vivelle(R) and MENOREST offer four dosage strengths, a
treatment option that Noven believes provides a competitive advantage to Noven's
product by allowing physicians to maintain patients on the lowest possible dose
of estrogen in a skin patch form. This product is also easy to wear due to its
small size and is less irritating than certain competitive products.

         Pursuant to license and supply agreements with RPR and with the Joint
Venture (assigned by Novartis), Noven manufactures MENOREST for RPR and
Vivelle(R) for Novartis in Canada and for the Joint Venture in the United States
and receives royalties from these parties based on their sales of the respective
products. The Joint Venture supply agreement will expire by its terms in March
1999, and the parties are currently working on an extension to the agreement.
Noven expects that the parties will complete the extension on satisfactory
terms, but failure to extend the supply agreement could have a material adverse
effect on Noven's business and results from operations. Designation of a
supplier requires the affirmative vote of 4 of the 5 members of the Joint
Venture's management committee.

SECOND GENERATION TRANSDERMAL ESTROGEN DELIVERY SYSTEM

         The Vivelle(R) and MENOREST products are technologically advanced
matrix patch delivery systems for estrogen. Noven, however, has continued its
efforts to improve its matrix patch technology, and these efforts have resulted
in the successful development of a second generation transdermal estrogen
replacement system. This second generation system, utilizing Noven's proprietary
Dot Matrix(TM) technology, is only one-third the area of a Vivelle(R) or
MENOREST system at any given dosage level, yet provides the same delivery of
drug over a four day period. This new system is even more flexible and
comfortable to wear than the first generation product, with a lower potential
for skin irritation. This product is bioequivalent to Noven's first generation
product and, like that product, is available in four dosage strengths.

         In January 1999, Noven received FDA approval to market this second
generation system for the treatment of the symptoms of menopause. This product
will be marketed and sold by the Joint Venture in the United States under the
brand name Vivelle-Dot(TM). The Joint Venture also has marketing rights for this
product in Canada and RPR has marketing rights in Japan.




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         Pursuant to the license and supply agreements with the Joint Venture
described above, Noven will manufacture the product for the Joint Venture and
will receive royalties from the Joint Venture based on its sales of the product.

TRANSDERMAL COMBINATION ESTROGEN/PROGESTOGEN DELIVERY SYSTEM

         Noven's other major development in hormonal replacement therapy ("HRT")
is a combination patch containing 17-beta estradiol and a progestogen,
norethindrone acetate (NETA). In 1998, RPR, Noven's exclusive worldwide licensee
for this product, received approval from the FDA, as well as by regulatory
authorities in 13 foreign countries, for the treatment of menopausal symptoms.
This product was the first combination transdermal therapy system approved for
marketing by the FDA. RPR is presently marketing the product under the brand
name CombiPatch(TM) in the United States and under the brand name Estalis(R) in
Sweden.

         Benefits of estrogen replacement therapy include menopausal symptom
control, osteoporosis prevention and cardiovascular protection. For women who
have an intact uterus (non-hysterectomized), estrogen replacement therapy has
been associated with an increased risk of uterine cancer. To address this
situation, a combination therapy of estrogen and progestogen is prescribed.
Using both products together has been shown to reduce the risk of endometrial
cancer while continuing to produce the benefits of estrogen replacement therapy.
Further, studies have shown that continuous use of both estrogen and low dose
progestogen may be effective for many women in eliminating the monthly menstrual
cycle or irregular bleeding and in providing endometrial protection. Noven
believes that combination therapy should provide long-term HRT treatment
opportunities to women experiencing natural menopause and could, therefore,
expand the total HRT market.

         Pursuant to license and supply agreements with RPR, Noven manufactures
the combination product for RPR and receives royalties from RPR based on RPR's
sales of the product.

DEPENDENCE ON LICENSEES AND JOINT VENTURE

         During 1998, 14.5%, 25.7% and 53.5% of Noven's revenues were generated
from sales to, and royalties received from, Novartis, the Joint Venture and RPR,
respectively. Noven expects to be dependent on sales to RPR and the Joint
Venture, as well as royalties generated from such parties' sales of its
transdermal delivery systems, for a significant portion of its expected revenues
for the next several years, and no assurance can be given regarding the amount
and timing of such payments. Failure of such third parties to actively and
successfully market these products would cause the quantity of products ordered
from Noven and the amount of royalties ultimately paid to Noven to be reduced
and would therefore have a material adverse effect on Noven's business and
results of operations. Noven expects to be able to exert influence on the
marketing of Vivelle(R) and Vivelle-Dot(TM) through its participation in the
management of the Joint Venture, but the management committee of the Joint
Venture is comprised of a majority of Novartis representatives. With respect to
RPR's marketing efforts, Noven's agreements with RPR impose certain obligations
on RPR, but there can be no assurance that such agreements will provide Noven
with any meaningful level of protection or cause RPR to perform at a level that
Noven deems satisfactory. RPR is presently engaged in a merger transaction,
creating an additional level of uncertainty regarding RPR's future marketing
efforts.




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         In addition to Noven's dependence on royalties, Noven expects that a
substantial majority of its earnings for the next several years will be
generated from profits anticipated to be distributed by the Joint Venture, and
no assurance can be given regarding the amount or timing of any such
distributions. Although the Joint Venture's sales force is significantly smaller
than the sales force promoting several competitive products, including the
market leading product, the cost of the sales force represents a significant
percentage of the Joint Venture's expected revenues. There can be no assurance
that the Joint Venture's sales force will be successful. Failure of the Joint
Venture to successfully market Vivelle(R) and to successfully launch and market
Vivelle-Dot(TM) would have a material adverse effect on Noven's business and
results of operations. See "Competition" below for a more complete description
of the competitive factors affecting Noven and its business.

HRT MARKET OVERVIEW

         There are more than 40 million post-menopausal women in the United
States, and this group is expected to grow by 50% within the next decade. Noven
estimates that worldwide sales of all hormone replacement products, including
those delivered transdermally, are approximately $2.5 billion to $3.0 billion
annually. With the aging of the population worldwide, conditions and diseases
such as menopause, osteoporosis and heart disease, which may benefit from
hormone replacement therapy, are expected to become significantly more
prevalent.

         Menopause begins when the ovaries cease to produce estrogen, or when
both ovaries are removed surgically prior to natural menopause. The most common
acute physical symptoms of natural or surgical menopause are hot flashes and
night sweats, which can occur in up to 85% of menopausal women. One of the most
common problems, after hot flashes, is vaginal dryness. This condition, which
affects an estimated 25% percent of women, usually begins within five years
after menopause. Moderate-to-severe menopausal symptoms can be treated by
replacing the estrogen the body can no longer produce. Estrogen replacement
therapy relieves hot flashes and night sweats effectively, and prevents drying
and shrinking of the reproductive system.

         Another condition related to the inability to produce estrogen is
osteoporosis, a progressive deterioration of the skeletal system through the
loss of bone mass. The loss of estrogen in menopause causes increased skeletal
resorption and decreased bone formation. Osteoporosis currently affects over 20
million women and contributes to approximately 1.5 million fractures annually in
the United States. Morbidity and suffering associated with these fractures are
substantial. Estrogen replacement prevents the loss of bone mass and reduces the
incidence of vertebral and hip fractures in older women. Numerous medical
studies and the National Institutes of Health recommend estrogen replacement
therapy, exercise and Vitamin D as the most effective method of preventing
osteoporosis in post-menopausal women.

         Heart disease is the number one killer of post-menopausal women in the
United States. There have been in excess of 30 studies that provide evidence
that estrogen replacement therapy reduces cardiovascular disease by
approximately 50% in post-menopausal women. Various reported studies have
suggested that estrogen replacement therapy may reduce the risk of colon cancer
and 



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may prevent or treat osteoarthritis, Alzheimer's disease, strokes, and tooth
loss in menopausal women, as well as post-partum depression, but the efficacy of
estrogen replacement therapy for the prevention or treatment of these conditions
has not been conclusively demonstrated.

TRANSMUCOSAL DRUG DELIVERY

DESCRIPTION

         Large, complex, biotechnology molecules such as peptides, proteins and
carbohydrates typically require an injectable route of delivery. When taken
orally (as capsules or tablets) they are broken down and largely inactivated in
the stomach and intestines. The transdermal route is also unsuitable for these
molecules because they are often too large to pass through the skin intact.
Transmucosal drug delivery, however, utilizing Noven's transmucosal patch
technology, might offer a viable alternative. The lining of the mouth is thin
and highly vascular and drugs can pass across into the bloodstream rapidly
without being subjected to breakdown in the gastrointestinal tract. Noven's oral
patch technology provides the opportunity to focus and maintain a high
concentration of drug against the mucosa to maximize absorption. Transmucosal
drug delivery systems utilize a bio-adhesive patch containing medication which
adheres to the buccal mucosa. These systems then administer the drug across the
mucosa and into the bloodstream. Transmucosal drug delivery systems also have
many of the advantages associated with transdermal drug delivery, including
non-invasive administration and controlled delivery.

         There has been only limited medical use of the buccal mucosal route for
drug administration. The best known example of such use is nitroglycerin
tablets, which dissolve under the tongue and provide a rapid therapeutic
response in angina sufferers. Although drugs may pass from these tablet systems
across the mucosa into the bloodstream, certain potential disadvantages exist,
such as having to position the tablet against the mucosa in a constant fashion;
the drug dissolving into the saliva; or the drug being swallowed. A transmucosal
patch presents the advantage of focused drug delivery at the site of the
application of the patch in the mouth; saliva will not dilute the delivery of
the drug in the same way that it will for a transmucosal tablet. Transmucosal
patch technology may also provide an alternative to the parenteral
administration of large molecules such as peptides, proteins and carbohydrates.

         There are many other companies active in the development of
transmucosal delivery systems. Challenges faced by Noven and these companies in
developing marketable transmucosal systems include designing a stable
transmucosal platform that will deliver drug at a predictable rate, creating an
adhesive system that will adhere in a wet environment, and designing a product
that a patient will find comfortable to wear.

PRODUCTS

DENTIPATCH(R)  - TRANSMUCOSAL LIDOCAINE DELIVERY SYSTEM

         Noven's first transmucosal delivery system, the DentiPatch(R) system,
is a patented, proprietary technology consisting of a thin, solid state
multi-laminate construction with a drug-bearing 



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bio-adhesive that delivers lidocaine through the buccal mucosa over time.
DentiPatch(R) was approved for marketing by the FDA in May 1996 and by the
United Kingdom Medicines Control Agency in December 1998 and is the first
FDA-approved, and still the only commercially available, oral transmucosal
patch. Noven launched the product nationwide in April 1997. The product is the
first topical anesthetic clinically proven to prevent pain when large needles
are inserted to the bone. It is indicated for the prevention of pain from oral
injections and soft tissue dental procedures. The DentiPatch(R) system is
applied to the oral mucosa by the dentist or hygienist and quickly releases
lidocaine which passes into the soft tissues producing an anesthetic effect.

         Noven is currently marketing the DentiPatch(R) system through its own
marketing and sales department. Noven is seeking a marketing partner for this
product for the North American market and is seeking distributors for foreign
markets.

RESEARCH AND DEVELOPMENT

         Noven's research and development efforts are primarily focused on
developing products in the following fields: hormone replacement therapy,
cardiovascular disease, central nervous system conditions and pain management.
For the years ended December 31, 1998, 1997 and 1996, Noven spent $6.8 million,
$9.7 million and $8.7 million, respectively, for company-sponsored research and
development activities. From time to time, Noven may supplement its research and
development efforts by entering into research and development agreements, joint
ventures and other collaborative arrangements with other companies to defray the
cost of product development. Noven's research and development philosophy is to
identify drugs that can be delivered either transdermally or transmucosally,
which can be developed rapidly and which have substantial market potential.
Noven also seeks therapies that can be improved by using Noven's innovative
technologies. The majority of drugs that Noven will work on are already
established agents being delivered to patients by means other than transdermally
or transmucosally.

         Statements in this Form 10-K concerning the timing of regulatory
filings and approvals are forward looking statements which are subject to risks
and uncertainties. The length of time necessary to complete clinical trials and
from submission of an application for market approval to a final decision by a
regulatory authority varies significantly. No assurance can be given that Noven
will have the financial resources necessary to complete the development of
products under development, that those projects to which Noven dedicates
sufficient resources will be successfully completed, that Noven will be able to
obtain regulatory approval for any such product, or that any approved product
may be produced in commercial quantities, at reasonable costs, and be
successfully marketed, either by Noven or by a licensing partner. Similarly,
there can be no assurance that Noven's competitors, many of whom have greater
resources than Noven, will not develop and introduce products that will
adversely affect Noven's business and results of operations.

         The following table summarizes the status of products marketed,
approved and/or under development by Noven and is qualified by reference to the
more detailed descriptions elsewhere in this Form 10-K. Noven has additional
products in early development and continuously evaluates drugs that may be
suitable for transdermal or transmucosal delivery.




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<TABLE>
<CAPTION>



Product                         Indication                   Regulatory Status            Marketing Rights
- -------                         ----------                   -----------------            ----------------
<S>                               <C>                        <C>                         <C>
TRANSDERMAL HRT

Estrogen/Vivelle(R) and           Menopausal Symptoms        FDA-approved;                Vivelle Ventures--
MENOREST                                                     Approved in 38 foreign       U.S.
                                                             countries                    Novartis--Canada
                                                                                          RPR--all other territories

                                Osteoporosis                 Approved in 36
                                                             foreign countries;
                                                             Study results
                                                             pending in U.S.

Second Generation               Menopausal Symptoms          FDA-approved                 Vivelle Ventures--
Estrogen/Vivelle-Dot(TM)                                                                  U.S. and Canada
                                                                                          RPR--Japan
                                                                                          Noven--all other
                                                                                          territories

                                Osteoporosis                 Pending results of studies
                                                             involving first generation
                                                             estrogen

Third Generation Estrogen       Menopausal Symptoms/         Pre-clinical development     RPR--Japan
                                Osteoporosis                                              Noven--all other
                                                                                          territories

Combination                     Menopausal Symptoms          FDA-approved;                RPR--Worldwide
Estrogen/Progestogen                                         Approved in 13 foreign
CombiPatch(TM)/Estalis(R)                                    countries

Second Generation Combination   Menopausal Symptoms/         Pre-clinical development     RPR--Worldwide
Estrogen/Progestogen            Osteoporosis

Androgen/Estrogen               Menopausal Symptoms/Libido   Pre-clinical development     Noven

</TABLE>


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<TABLE>
<CAPTION>



Product                         Indication                   Regulatory Status            Marketing Rights
- -------                         ----------                   -----------------            ----------------
<S>                               <C>                        <C>                         <C>
TRANSMUCOSAL

Lidocaine/DentiPatch(R)         Dental pain control          FDA-approved;                Noven
                                                             Approved in U.K.

Ketoprofen                      Dental pain control          Pre-clinical development     Noven

Undisclosed molecules           Osteoporosis                 Pre-clinical development     Noven

OTHER TRANSDERMALS

Undisclosed molecules           Central nervous system       Phase I clinical trials      Noven

Undisclosed molecules           Central nervous system       Pre-clinical development     Noven

Nitroglycerin                   Angina pectoris              FDA tentative approval*      Noven

Clonidine                       Hypertension                 Phase I clinical trials      Noven

Scopolomine                     Motion sickness              IND filed                    Noven

Ketoprofen                      Pain relief                  Phase I clinical trials      Noven
                                                             completed

</TABLE>
- --------------------
*Subject to expiration or Noven's successful challenge of the relevant patent.

MARKETING

         Except for the DentiPatch(R) product, Noven has historically granted
marketing rights to its products to larger pharmaceutical companies. As Noven
develops new products, it will evaluate whether to license such products to a
larger company with an established sales force or to utilize its own marketing
and sales capabilities. Noven's evaluation will be conducted on a
product-by-product basis and will include consideration of the characteristics
of the particular market and the estimated costs associated with sales,
marketing and distribution. These combined costs and Noven's financial position
will be factored into the decision of whether to license or directly market the
product. Noven expects that it will seek to retain manufacturing rights in any
future licensing transactions, partly in an effort to safeguard its proprietary
technology. There can be no assurance that Noven will be able to reach a
favorable agreement in any particular transaction or collaborative arrangement.

         The establishment of the Joint Venture provided Noven with a sales
force over which it has some management control. If Noven develops any products
in the future for the women's healthcare market, it may seek to grant the
marketing rights for such products to the Joint Venture.




                                       12
<PAGE>   13

MANUFACTURING

         Noven conducts its manufacturing operations in a facility comprised of
two approximately 40,000 square foot buildings located on approximately 15 acres
in Miami-Dade County, Florida that were inspected by the FDA in April 1996 and
by the Medicines Control Agency of the United Kingdom in February 1996 and found
to be in compliance with applicable regulatory requirements. This facility is
currently producing MENOREST, Vivelle(R), Vivelle-Dot(TM), CombiPatch(TM) and
DentiPatch(R) for commercial sale. With this facility, Noven's manufacturing
capability is approximately 400 million patches per year. There is sufficient
room for further development of existing facilities at this site that would
significantly increase Noven's manufacturing capacity to accommodate additional
products under development. Noven anticipates that full development of this
site, including possible new construction on the property, can accommodate
Noven's space requirements for the foreseeable future.

         Noven has the capacity to design, develop, build and maintain its
production equipment, including fabrication of replacement parts where
appropriate. Additionally, Noven's engineering expertise provides valuable
support to its research and development groups by rapidly fabricating or
modifying equipment essential in the product development program.

         Raw materials essential to Noven's business are generally readily
available from multiple sources. Certain raw materials and components used in
the manufacture of Noven's products are, however, available from limited
sources, and in some cases, a single source. Any curtailment in the availability
of such raw materials could be accompanied by production or other delays, and,
in the case of products for which only one raw material supplier exists, could
result in a material loss of sales, with consequent adverse effects on Noven's
business and results of operations. In addition, because raw material sources
for pharmaceutical products must generally be approved by regulatory
authorities, changes in raw material suppliers may result in production delays,
higher raw material costs and loss of sales and customers.

COMPETITION

         Noven's operations are conducted in highly competitive areas. All drug
delivery products being developed by Noven will face competition from both
conventional forms of drug delivery (i.e., oral and parenteral), and possibly
alternate forms of drug delivery, such as controlled release oral delivery,
liposomes, implants, gels and creams. In addition, some or all of the products
being developed by Noven will face competition from other transdermal or
transmucosal products that deliver the same drugs to treat the same indications.

         Competition in drug delivery systems is generally based on a company's
marketing strength, product performance characteristics (i.e., reliability,
safety, patient convenience) and product price. Acceptance by physicians and
other health care providers including managed care groups is also critical to
the success of a product. The first product on the market in a particular
therapeutic area typically is able to obtain and maintain a significant market
share. In a highly competitive marketplace and with evolving technology, there
can be no assurances that additional product introductions or developments by
others will not render Noven's products or technologies noncompetitive or
obsolete.




                                       13
<PAGE>   14

         Noven faces competition from a number of companies in the development
of transdermal and transmucosal drug delivery products, and competition is
expected to intensify as more companies enter the field. Competitors include
Alza Corporation, Cygnus Therapeutic Systems, Elan Corporation, plc, Watson
Pharmaceuticals, Inc., LTS Lohman Therapy Systems, Ethical Holdings, plc, Cilag,
a division of Johnson & Johnson, Schering-Plough, 3M Corp., Groupe Fournier and
others. Some of these companies are substantially larger than Noven and have
greater financial and research and development resources than Noven, as well as
greater experience in developing and commercializing pharmaceutical products.
Noven also competes with other drug delivery companies in the establishment of
business arrangements with large pharmaceutical companies that may wish to
collaborate with a drug delivery company in the development of certain products.

         Noven has attempted to minimize certain competitive risks by its
technological innovation and by developing strategic alliances with Novartis and
RPR. Noven also believes that its estrogen replacement systems have certain
competitive advantages, such as their small size, reduced irritation and
availability in several different dosages, although, unlike certain competitive
products, Noven's estrogen replacement systems are not approved in the United
States for the treatment or prevention of osteoporosis. Further, Noven believes
that its technological expertise in developing and manufacturing other
transdermal hormonal systems, such as its combination estrogen/progestogen
delivery system and the second generation estrogen delivery system, should
enable it to successfully compete.

         Other competitive factors affecting Noven's business include the
prevalence and influence of managed care organizations, government
organizations, buying groups and similar institutions that are able to seek
price discounts and rebates on pharmaceutical products. As the influence of
these entities continues to grow, Noven and its marketing partners may face
increased pricing pressure. Outside of the United States, Noven's products may
be affected by government price controls and reimbursement policies.

PATENTS AND PROPRIETARY RIGHTS

         Noven seeks to obtain patent protection on its delivery systems and
manufacturing processes where possible. Noven has obtained 15 United States
patents relating to its transdermal and transmucosal delivery systems and
manufacturing processes and has over 100 pending patent applications worldwide.

         As a result of the changes in the United States patent law under the
General Agreement on Tariffs and Trade and the accompanying Agreement on
Trade-Related Aspects of Intellectual Property Law, which took effect in their
entirety on January 1, 1996, the terms of some existing Noven patents have been
extended beyond the term of seventeen years from the date of grant. Noven
patents filed after June 7, 1995 will have a term of twenty years computed from
the effective filing date.





                                       14
<PAGE>   15

         Noven is unaware of the existence of any challenges to the validity of
its patents or of any third party claim of patent infringement with respect to
any of its products that could have a material adverse effect on Noven's
business or prospects.

         Although there is a statutory presumption as to a patent's validity,
the issuance of a patent is not conclusive as to such validity, or as to the
enforceable scope of the claims of the patent. There is no assurance that
Noven's patents or any future patents will prevent other companies from
developing similar or functionally equivalent products. Furthermore, there is no
assurance that any of Noven's future processes or products will be patentable,
that any pending or additional patents will be issued in any or all appropriate
jurisdictions or that Noven's processes or products will not infringe upon the
patents of third parties.

         Noven also attempts to protect its proprietary information under trade
secret laws. Generally, Noven's agreements with each employee, licensing
partner, consultant, university, pharmaceutical company and agent contain
provisions designed to protect the confidentiality of its proprietary
information. There can be no assurance that these agreements will not be
breached, that Noven will have adequate legal remedies as a result thereof, or
that Noven's trade secrets will not otherwise become known or be independently
developed by others.

GOVERNMENT REGULATION

UNITED STATES

         Noven's operations are subject to extensive regulation by governmental
authorities in the United States and other countries with respect to the
testing, approval, manufacture, labeling, marketing and sale of pharmaceutical
products. Noven devotes significant time, effort and expense addressing the
extensive government regulations applicable to its business.

         The marketing of pharmaceutical products requires the approval of the
FDA in the United States. The FDA has established regulations, guidelines and
safety standards which apply to the pre-clinical evaluation, clinical testing,
manufacturing and marketing of pharmaceutical products. The process of obtaining
FDA approval for a new product may take several years and is likely to involve
the expenditure of substantial resources. The steps required before a product
can be produced and marketed for human use include: (i) pre-clinical studies;
(ii) submission to the FDA of an Investigational New Drug Exemption ("IND"),
which must become effective before human clinical trials may commence in the
United States; (iii) adequate and well controlled human clinical trials; (iv)
submission to the FDA of a New Drug Application ("NDA") or, in some cases, an
Abbreviated New Drug Application ("ANDA"); and (v) review and approval of the
NDA or ANDA by the FDA. An NDA generally is required for products with new
active ingredients, new indications, new routes of administration, new dosage
forms or new strengths. An NDA requires that complete clinical studies of a
product's safety and efficacy be submitted to the FDA, the cost of which is
substantial. These costs can be reduced, however, for delivery systems which
utilize approved drugs. Limited testing may begin on humans after submission and
approval of the IND.

         An ANDA involves an abbreviated approval process that may be available
for products that have the same active ingredient(s), indication, route of
administration, dosage 




                                       15
<PAGE>   16

form and dosage strength as an existing FDA-approved product, if clinical
studies have demonstrated bio-equivalence of the new product to the FDA-approved
product. Under FDA ANDA regulations, companies that seek to introduce an ANDA
product must also certify that the product does not infringe on the approved
product's patent or that such patent has expired. If the applicant certifies
that its product does not infringe on the approved product's patent, legal
action may ensue to determine the relative rights of the parties and the
application of the patent, and the FDA may not finally approve the ANDA until a
court finally determines that the applicable patent is invalid or would not be
infringed by the applicant's product.

         Pre-clinical studies are conducted to obtain preliminary information on
a product's efficacy and safety. The results of these studies are submitted to
the FDA as part of the IND and are reviewed by the FDA before human clinical
trials begin. Human clinical trials may commence 30 days after receipt of the
IND by the FDA, unless the FDA objects to the commencement of clinical trials.

         Human clinical trials are typically conducted in three sequential
phases, but the phases may overlap. Phase I trials consist of testing the
product primarily for safety in a small number of patients at one or more doses.
In Phase II trials, the safety and efficacy of the product are evaluated in a
patient population somewhat larger than the Phase I trials. Phase III trials
typically involve additional testing for safety and clinical efficacy in an
expanded population at different test sites. A clinical plan, or protocol,
accompanied by the approval of the institution participating in the trials, must
be reviewed by the FDA prior to commencement of each phase of the clinical
trials. The FDA may order the temporary or permanent discontinuation of a
clinical trial at any time.

         The results of product development and pre-clinical and clinical
studies are submitted to the FDA as an NDA or an ANDA for approval. If an
application is submitted, there can be no assurance that the FDA will review and
approve the NDA or an ANDA in a timely manner. The FDA may deny an NDA or an
ANDA if applicable regulatory criteria are not satisfied or it may require
additional clinical testing. Even if such data is submitted, the FDA may
ultimately deny approval of the product. Further, if there are any modifications
to the drug, including changes in indication, manufacturing process, labeling,
or a change in a manufacturing facility, an NDA or an ANDA supplement may be
required to be submitted to the FDA. Product approvals may be withdrawn after
the product reaches the market if compliance with regulatory standards is not
maintained or if problems occur regarding the safety or efficacy of the product.
The FDA may require testing and surveillance programs to monitor the effect of
products which have been commercialized, and has the power to prevent or limit
further marketing of these products based on the results of these post-marketing
programs.

         Foreign and domestic manufacturing facilities are subject to periodic
inspections for compliance with the FDA's good manufacturing practices ("GMP")
regulations and each domestic drug manufacturing facility must be registered
with the FDA. In complying with standards set forth in these regulations, Noven
must expend significant time, money and effort in the area of quality assurance
to insure full technical compliance. Facilities handling controlled substances,
such as Noven, also must be licensed by the United States Drug Enforcement
Administration. Noven has produced transdermal drug delivery products in
accordance with the FDA's GMP regulations for clinical trials, manufacturing
process validation studies and commercial sale. FDA approval to 




                                       16
<PAGE>   17

manufacture a drug is site specific. In the event an approved manufacturing
facility for a particular drug becomes inoperable, obtaining the required FDA
approval to manufacture such drug at a different manufacturing site could result
in production delays, which could adversely affect Noven's business and results
of operations.

       The federal and state governments in the United States, as well as many
foreign governments, including the United Kingdom, from time to time explore
ways to reduce medical care costs through health care reform. Due to
uncertainties regarding the ultimate features of reform initiatives and their
enactment and implementation, Noven cannot predict what impact any reform
proposal ultimately adopted may have on the pharmaceutical industry or on the
business or operating results of Noven.

       Noven's activities are subject to various federal, state and local laws
and regulations regarding occupational safety, laboratory practices,
environmental protection and hazardous substance control, and may be subject to
other present and possible future local, state, federal and foreign regulations.
Under certain of these laws, Noven could be liable for substantial costs and
penalties in the event that waste is disposed of improperly. While it is
impossible to accurately predict the future costs associated with environmental
compliance and potential remediation activities, compliance with environmental
laws is not expected to require significant capital expenditures and has not
had, and is not presently expected to have, a material adverse effect on Noven's
earnings or competitive position.

FOREIGN

         Noven intends to have its products marketed in certain foreign
countries. Therefore, approval by these countries' regulatory authorities must
be obtained. The approval procedures vary from country to country, and the time
required for approval may be longer or shorter than that required for FDA
approval. Even after foreign approvals are obtained, further delays may be
encountered before products may be marketed. For example, many countries require
additional governmental approval for price reimbursement under national health
insurance systems. Such approval can be critical to any extensive marketing of
drug products in such countries. If practical and acceptable to the FDA, Noven
intends to design its FDA protocols for the clinical studies of its products to
permit acceptance of the data by foreign regulatory authorities and to thereby
reduce the risk of duplication of clinical studies. However, additional studies
may be required to obtain foreign regulatory approval. Further, some foreign
regulatory agencies may require additional studies involving patients located in
their countries.

EMPLOYMENT

         Noven employs approximately 190 people; approximately 80 are engaged in
manufacturing and process development, 15 in research and development, 40 in
medical affairs, regulatory affairs, quality assurance and quality control and
55 in marketing and administration. Most of Noven's scientific and engineering
employees have had prior experience with pharmaceutical or medical product
companies. No employee is represented by a union and Noven has never experienced
a work stoppage. Noven believes its employee relations are good. In addition to
the employees employed directly by Noven, the Joint Venture has a contract sales
force of approximately 110 individuals that are managed by Noven under the terms
of the Joint Venture agreement.





                                       17
<PAGE>   18

RISK OF PRODUCT LIABILITY CLAIMS

         Testing, manufacturing and marketing pharmaceutical products subject
Noven to the risk of product liability claims. Noven believes that it maintains
an adequate amount of product liability insurance, but there can be no assurance
that its insurance will cover all future claims or that Noven will be able to
maintain existing coverage or obtain additional coverage at reasonable rates.
There can be no assurance that claims arising under any product liability cases,
whether or not covered by insurance, will not have a material adverse effect on
Noven's business, financial condition or results of operations.

SEASONALITY

         There are no significant seasonal aspects to Noven's business.

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

         Except for historical information contained herein, the matters
discussed herein are forward looking statements made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995. Such
statements involve risks and uncertainties, including but not limited to
economic, competitive, governmental and technological factors affecting Noven's
operations, markets, products and prices, and other factors discussed elsewhere
in this report and the documents filed by Noven with the Securities and Exchange
Commission ("SEC"). These factors may cause Noven's results to differ materially
from the statements made in this report or otherwise made by or on behalf of
Noven.

ITEM 2.  PROPERTIES.

         Noven's headquarters and manufacturing facilities are located on a 5.5
acre site in Miami, Florida. On this site, Noven owns an approximately 28,000
square foot building which is used for laboratory, engineering, office and
administrative purposes. Noven also leases from RPR, for nominal rent, two
approximately 40,000 square foot buildings on this site, which are being used by
Noven for manufacturing, engineering, administrative and warehousing purposes.
The lease has a term of 31.5 years and Noven has an option to purchase the
leased facilities at any time during the term. RPR may terminate the lease prior
to the expiration of its term upon termination or expiration of the 1992 license
agreement between Noven and RPR. Termination of the lease by RPR could have a
material adverse effect on the business and results of operations of Noven.

         Noven also owns 9.5 acres of vacant land on a contiguous site that
could accommodate up to 160,000 square feet of new buildings for a variety of
manufacturing, warehousing and developmental purposes. Noven believes that its
facilities are in satisfactory condition, are suitable for their intended use
and, in the aggregate, have capacities in excess of those necessary to meet
Noven's present needs.




                                       18
<PAGE>   19

         Noven's sole manufacturing facility and its research and development
activities, as well as its corporate headquarters and other critical business
functions, are located in an area subject to hurricane casualty risk. Although
Noven has certain limited protection afforded by insurance, Noven's business,
earnings and competitive position could be materially adversely affected in the
event of a major windstorm or other casualty.

ITEM 3. LEGAL PROCEEDINGS.

         Noven is a party to pending legal proceedings arising in the normal
course of business, none of which Noven believes is material to its financial
position or results of operations.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

         Noven did not submit any matters to a vote of stockholders during the
fourth quarter of the fiscal year ended December 31, 1998.

EXECUTIVE OFFICERS OF THE REGISTRANT

         Set forth below is a list of the names, ages, positions held and
business experience during the past five years of the persons serving as
executive officers of Noven as of March 20, 1999. Officers serve at the
discretion of the Board of Directors. There is no family relationship between
any of the executive officers, and there is no arrangement or understanding
between any executive officer and any other person pursuant to which the
executive officer was selected.

         JAMES B. MESSIRY. Mr. Messiry, age 56, has been Vice President and
Chief Financial Officer of the Corporation since January 1999. From 1979 through
1985, and subsequently from 1991 until 1998, he served the Bacardi group of
companies in a variety of senior executive positions in Europe and North
America, most recently as Vice President of Bacardi-Martini, Inc. Between 1986
and 1991, Mr. Messiry held senior finance positions at Dole Fresh Fruit and
Beatrice Latin America. From 1973 to 1979, Mr. Messiry served Pfizer, Inc. in
various financial and strategic planning roles.

         STEVEN SABLOTSKY. Mr. Sablotsky, age 44, is a founder of Noven. He has
served as Chairman of the Board of Directors since Noven's organization in 1987,
and served as President and Chief Executive Officer from January 1987 until
December 1997. He is a member of the American Institute of Chemical Engineers.

         ROBERT C. STRAUSS. Mr. Strauss, age 57, has been President and Chief
Executive Officer and a Director of the Corporation since December 1997. From
March 1997 to July 1997, he served as President and Chief Operating Officer and
a Director of IVAX Corporation. From 1983 to 1997, he served in various
executive positions with Cordis Corporation, most recently as its Chairman of
the Board, President and Chief Executive Officer. Mr. Strauss serves on the
Board of Directors of Eclipse Surgical Technologies, Inc. (medical devices),
Columbia Laboratories, Inc. (pharmaceuticals) and American Bankers Insurance
Group, Inc. (insurance).



                                       19
<PAGE>   20


                                     PART II

ITEM 5. MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS.

         (a)  Market Information

         Noven's Common Stock is listed on the Nasdaq Stock Market and is traded
under the symbol NOVN. The following table sets forth, for the periods
indicated, the high and low sale prices for the Common Stock as reported on the
Nasdaq Stock Market.

                                          High Price                 Low Price
                                          ----------                 ---------
First Quarter, 1997                        16 1/8                      7 7/8
Second Quarter, 1997                        9 1/8                      5 3/4
Third Quarter, 1997                        11 1/8                      7
Fourth Quarter, 1997                        8 3/4                      6

First Quarter, 1998                         9 1/4                      6 1/8
Second Quarter, 1998                        7 5/16                     5 1/8
Third Quarter, 1998                         7 3/4                      2 11/16
Fourth Quarter, 1998                        6 3/8                      3 1/2

         (b)  Holders.

         As of March 1, 1999 the number of stockholders of record was 633 and 
the approximate number of beneficial owners was 6,692.

         (c)  Dividends.

         Noven has never paid a cash dividend on its Common Stock, intends to
retain all earnings for the operation and expansion of its business and does not
anticipate paying cash dividends in the foreseeable future.



                                       20
<PAGE>   21


ITEM 6.  SELECTED FINANCIAL DATA

The selected financial data presented below is derived from the audited
financial statements of Noven. The data set forth below should be read in
conjunction with "Management's Discussion and Analysis of Financial Condition
and Results of Operations" and the Financial Statements and related notes
appearing elsewhere in this Form 10-K.

<TABLE>
<CAPTION>

                                                                  Year Ended December 31, 
                                                -----------------------------------------------------------
                                                  1998        1997        1996        1995           1994
                                                --------    --------    --------    ---------      --------
                                                             (in thousands, except per share amounts)
<S>                                             <C>         <C>         <C>         <C>            <C>     
Statement of Operations Data:                                  
Revenues:
  Product sales                                 $ 20,114    $ 12,395    $ 19,652    $   8,747      $    295
  License revenue                                  1,728       1,872         815        1,703         4,155
                                                --------    --------    --------    ---------      --------

Total revenue                                     21,842      14,267      20,467       10,450         4,450

Expenses:
  Cost of products sold                            9,447       5,180      10,021        4,814           148
  Research and development                         6,808       9,723       8,730       10,509         8,036
  Marketing, general and
    administrative                                10,105       9,845       4,878        3,442         2,805
                                                --------    --------    --------    ---------      --------

         Total expenses                           26,360      24,748      23,629       18,765        10,989

Interest income                                      439         893       1,178        1,682         1,214
Other income                                          --          31          --           52           381
                                                --------    --------    --------    ---------      --------

Net loss                                        $ (4,079)   $ (9,557)   $ (1,984)   $  (6,581)     $ (4,944)
                                                ========    ========    ========    =========      ========

Net loss per share                              $   (.19)   $   (.47)   $   (.10)   $    (.34)     $   (.28)
                                                ========    ========    ========    =========      ========

Balance Sheet Data:
Working capital                                 $  9,073    $ 18,683    $ 24,859     $ 27,560      $ 35,047
Investment in Vivelle Ventures LLC                 7,500          --          --           --            --
Total assets                                      40,156      38,224      44,229       48,646        54,365
Accumulated deficit                              (37,683)    (33,604)    (24,047)     (22,063)      (15,483)
Stockholders' equity                              28,325      29,881      36,077       38,030        44,546

</TABLE>





                                       21
<PAGE>   22


ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
        OF OPERATIONS.

         The following discussion and analysis should be read in conjunction
with the 1998 Financial Statements and the related notes included in this Form
10-K. Except for historical information contained herein, the matters discussed
are forward looking statements made pursuant to the safe harbor provisions of
the Private Securities Litigation Reform Act of 1995. Such statements involve
risks and uncertainties, including but not limited to economic, competitive,
governmental and technological factors affecting Noven's operations, markets,
products and prices, and other factors. These factors, which are discussed
elsewhere in this report and in the documents filed by Noven with the Securities
and Exchange Commission ("SEC"), may cause Noven's results to differ materially
from the statements made in this report or otherwise made by or on behalf of
Noven.

GENERAL

         From its inception in 1987 through 1994, Noven engaged primarily in the
development of advanced transdermal and transmucosal drug delivery systems.
During this period, Noven's revenues consisted primarily of amounts paid to
Noven under license agreements with Novartis Pharmaceuticals Corporation (f/k/a
Ciba Geigy Corporation) ("Novartis") and Rhone Poulenc Rorer Inc. ("RPR"). In
1995, after receipt of regulatory approvals for its first generation transdermal
estrogen delivery system, a significant portion of Noven's revenues was derived
from the sale of this product to Novartis and RPR. In 1996, revenues from the
sale of this product increased substantially as Novartis and RPR purchased
product to supply their distribution channels and build their own inventory
positions. In 1997, although retail sales of the products increased over 1996,
Noven experienced lower sales as Novartis, RPR and their distributors reduced
inventories.

         In May 1998, Noven and Novartis formed a joint venture company called
Vivelle Ventures LLC (the "Joint Venture") to market and sell women's healthcare
products, with the initial focus on marketing Noven's first generation estrogen
delivery system, Vivelle(R). The Joint Venture is managed by a committee
consisting of 5 members, 3 of which are appointed by Novartis and 2 of which are
appointed by Noven. Noven contributed $7.5 million in return for a 49% equity
interest in the Joint Venture. The Joint Venture modified the prior relationship
in which Noven had licensed Novartis the exclusive right to market Vivelle(R) in
the United States and Canada, and had received royalties from Novartis based
upon Novartis' sales. Novartis contributed its rights to Vivelle(R) to the Joint
Venture and also licensed the right to use the Vivelle(R) trademark in return
for a 51% equity interest in the Joint Venture. In January 1999, Noven received
FDA approval for its second generation estrogen delivery system,
Vivelle-Dot(TM). Noven expects that Vivelle-Dot(TM) will be launched by the
Joint Venture in the United States in the first half of 1999. Under the terms of
the agreements, Noven manufactures Vivelle(R) and Vivelle-Dot(TM), performs
marketing, sales and promotional activities, and receives royalties from the
Joint Venture based on the Joint Venture's sales of the products. Novartis
distributes Vivelle(R) and Vivelle-Dot(TM) and provides certain other services
to the Joint Venture, including marketing to the managed care sector.

         The agreement provides for an annual preferred return of $6.1 million
to Novartis and then an allocation of income between Novartis and Noven
according to a contractual formula depending upon sales levels attained. Noven's
share of income increases as product sales increase, subject to a cap of 50%.
The Joint Venture did not produce sufficient income in 1998 under the
established 




                                       22
<PAGE>   23

formula for Noven to recognize income from the Joint Venture. Under the terms of
the agreement, however, the Joint Venture did generate sufficient income to meet
Novartis' preferred return. Subject to the approval of the Joint Venture's
management committee, cash may be distributed quarterly to Novartis and Noven
based upon a contractual formula. Noven expects that a substantial majority of
its earnings for the next several years will be generated from profits to be
allocated by the Joint Venture, and no assurance can be given regarding the
amount or timing of any such allocations.

         Noven expects that revenues from product sales to its licensees will
fluctuate from quarter to quarter and year to year depending upon various
factors not in Noven's control, including, but not limited to, the timing of the
launch of Vivelle-Dot(TM), the inventory requirements of each licensee, and
possible special selling efforts undertaken by each licensee.

         In 1998, RPR received regulatory approval from the FDA and from certain
European regulatory authorities to market Noven's transdermal combination
estrogen/progestogen delivery system. RPR is presently marketing the product in
the United States and Sweden.

         Noven is dependent on sales of its transdermal estrogen and combination
estrogen/progestogen delivery systems to the Joint Venture and RPR, and
royalties generated from such parties' retail sales of these products, for
substantially all of its revenues. RPR is presently engaged in a merger
transaction, and there can be no assurance that RPR's marketing efforts will not
diminish following consummation of the merger. A failure by either of such
parties to actively and successfully market Noven's products would have a
material adverse effect on Noven's business and results from operations.

RESULTS OF OPERATIONS

1998 COMPARED TO 1997

         Total revenues increased 53% from $14.3 million in 1997 to $21.8
million in 1998. The increase in revenues was primarily a result of the increase
in sales of Vivelle(R), Noven's first generation transdermal estrogen delivery
system, and the launch of Noven's CombiPatch(TM) transdermal combination
estrogen/progestogen delivery system. Royalties from transdermal estrogen
delivery systems are included in product sales.

         License revenues decreased 8% from $1.9 million in 1997 to $1.7 million
in 1998. License revenues were primarily attributable to milestone payments
received from licensees. Noven does not expect any significant licensing revenue
or milestone payments in 1999 from existing contracts.

         Cost of products sold increased 82% from $5.2 million in 1997 to $9.4
million in 1998. The gross margin percentage on product sales was 53% in 1998
and 58% in 1997. The decrease in gross margins resulted primarily from a
decrease in manufacturing efficiency caused by initial manufacturing costs
associated with CombiPatch(TM), and to a lesser extent from a shift in product
mix.

         Research and development expenses decreased 30% from $9.7 million in
1997 to $6.8 million in 1998. The decrease was attributable to a reduction in
process development activity and reduced costs for validation of manufacturing
equipment and facilities. Research and development 




                                       23
<PAGE>   24
expenses for new products were flat. New product development in 1998 included
transdermal delivery systems for hormone deficiency, nonsteroidal
anti-inflammatory agents, and central nervous system and cardiovascular drugs.
The future level of research and development expenditures will depend on, among
other things, the status of products under development and the outcome of
clinical trials, strategic decisions by management, the consummation of new
license agreements and Noven's liquidity.

         Marketing, general and administrative expenses increased 3% from $9.8
million in 1997 to $10.1 million in 1998 due to increases in staffing and
associated office expenses.

         Interest income decreased 51% from $893,000 in 1997 to $439,000 in 1998
due to lower average cash and cash equivalents balances.

1997 COMPARED TO 1996

         Total revenues decreased 30% from $20.5 million in 1996 to $14.3
million in 1997. The decrease in revenue was a result of the decrease in product
sales of Noven's first generation transdermal estrogen delivery system to its
licensees. Royalties from transdermal estrogen delivery systems are included in
product sales.

         License revenues increased 130% from $815,000 in 1996 to $1.9 million
in 1997, reflecting an increase in milestone payments received pursuant to
license agreements.

         Cost of products sold decreased 48% from $10.0 million in 1996 to $5.2
million in 1997. Gross margin percentage was 58% in 1997 and 49% in 1996. The
gross margins increase was the result of a shift in the product sold to each
licensee and manufacturing efficiencies, including those relating to higher
production volumes.

         Research and development expenses increased 11% from $8.7 million in
1996 to $9.7 million in 1997. The increase was attributable to new product
development and manufacturing process development activity. New product
development included work related to transmucosal delivery systems in the areas
of dental therapeutics and larger molecular entities and transdermal delivery
systems for hormone deficiency, nonsteroidal anti-inflammatory agents, central
nervous system and cardiovascular drugs.

         Marketing, general and administrative expenses increased 102% from $4.9
million in 1996 to $9.8 million in 1997, due to initial marketing support of the
DentiPatch(R) system and an increase in staffing and office expenses.

         Interest income decreased 24% from $1.2 million in 1996 to $893,000 in
1997 due to lower average cash and cash equivalent balances.

YEAR 2000 COMPLIANCE

         Noven believes that its Year 2000 project is proceeding on schedule.
The project is addressing potential problems in certain computer programs and
embedded chips, which represent the calendar year with only the last two digits.
There is a risk that, with respect to the change in 




                                       24
<PAGE>   25

calendar year from 1999 to 2000, some programs or chips could interpret "00" as
"2000", "1900", or some other input. The project addresses issues in critical
business areas related to information technology ("IT") systems and non-IT
systems with embedded technology.

STATUS

         Noven initiated its Year 2000 project in early 1998 and engaged an
independent consulting company to assist in coordinating its Year 2000 project.
The initial inventory, assessment and prioritization and planning phases were
completed by May 1998. Noven has completed the testing and remediation of its IT
systems and anticipates that the remediation and testing of internal non-IT
systems will be completed by mid-1999. None of Noven's other IT projects have
been materially delayed or impacted by the Year 2000 Project. The book value of
computers, software and equipment that will need to be written off as a result
of not being Year 2000 compliant is immaterial.

         Noven has commenced efforts to determine the extent to which it may be
affected by Year 2000 issues of third parties, including suppliers, customers,
service providers and certain agencies and regulatory organizations. Noven has
been reviewing and continues to review with its critical suppliers and major
customers the status of their Year 2000 readiness. Some third parties have
either declined to provide the requested information or have limited the scope
of their assurances. Noven has established a plan for the continued monitoring
of critical business partners during 1999.

COSTS

         The estimated total cost of the Year 2000 project is $250,000. As of
December 31, 1998, Noven had incurred costs of approximately $150,000 related to
this project. The project is being funded by cash on hand and from internally
generated funds, which Noven expects to be adequate to complete the project.

RISKS

         Noven believes that failure to correct a material Year 2000 problem
could result in an interruption in, or failure of, certain normal business
activities or operations. Noven is unable to determine at this time whether the
results of any Year 2000 readiness issues will have an impact on Noven's results
of operations, liquidity or financial condition. The Year 2000 project is
expected to significantly reduce Noven's level of uncertainty about Year 2000
problems, including the Year 2000 compliance and readiness of its material third
parties. Noven believes that its programs for Year 2000 readiness will
significantly improve its ability to deal with its own Year 2000 readiness
issues and those of material third parties. A contingency plan has not been
developed for dealing with the most reasonably likely worst case scenario, and
such scenario has not yet been clearly identified. Noven currently plans to
complete such analysis and develop and implement any necessary contingency plans
by December 31, 1999. Such plans will not, however, guarantee that no material
adverse effects will occur.

         The costs of Noven's Year 2000 project and the dates on which Noven
believes it will complete the various phases of this project are based upon
management's best estimates, which were derived using numerous assumptions
regarding future events, including the continued availability of certain
resources, third-party remediation plans and other factors. There can be no
assurance that these 




                                       25
<PAGE>   26

estimates will prove to be accurate, and actual results could differ materially
from those currently anticipated. Specific factors that could cause such
material differences include, but are not limited to, the availability and cost
of personnel trained in Year 2000 issues, the ability to identify, assess,
remediate and test all relevant computer code and embedded technology, the
performance of new systems and equipment, the reduction of productivity pending
completion of employee training and similar uncertainties.

LIQUIDITY AND CAPITAL RESOURCES

         Noven has historically financed its operations through public offerings
of common stock, including the exercise of warrants issued in connection with
the first such offering, private placements of its equity securities, license
and contract revenues, and interest income. Cash generated from these sources
was sufficient to fund the losses experienced by Noven through 1998. As of
December 31, 1998 and 1997, Noven had $5.6 million and $11.3 million,
respectively, in cash and cash equivalents.

         Net cash used in operating activities for the year ended December 31,
1998 was $5.0 million compared to $4.2 million for the year ended December 31,
1997. Cash used in 1998 funded the net operating loss and increases in accounts
receivable and inventories, partially offset by increases in accounts payable
and compensation and other accrued liabilities. Cash used in 1997 funded the net
operating loss offset by a decrease in accounts receivable and inventories and
an increase in accounts payable.

         During the year ended December 31, 1998, Noven's cash flow used in
investing activities was $3.4 million, compared to $6.7 million provided by
investing activities in the prior year. Net cash used during 1998 in investing
activities was primarily for the investment in the Joint Venture, property and
equipment, and patent costs, partially offset by the sale of securities held to
maturity. Net cash provided by investing activities during 1997 was primarily
derived from the sale of securities held to maturity, offset by the investment
in property and equipment and patent costs. As of December 31, 1998, Noven had
no significant commitments for capital expenditures.

         During the year ended December 31, 1998, Noven's financing activities
provided approximately $2.7 million, compared to $3.4 million provided in the
prior year. In 1998, net cash provided by financing activities was primarily
from Novartis' purchase of approximately 966,000 of shares of common stock for
$2.5 million. In 1997, net cash was provided by RPR's purchase of 500,000 shares
of common stock for $4.0 million, offset by Noven's purchase of 97,100 shares of
treasury stock for $663,000. The balance of the cash provided by financing
activities in 1998 and 1997 was due to the exercise of options pursuant to the
employee stock option plan.

         Noven's principal sources of short term liquidity are existing cash and
cash generated from product sales, royalties under license agreements and
distributions from the Joint Venture, which Noven believes will be sufficient to
meet its operating needs and anticipated capital requirements over the short
term. For the long term, Noven intends to utilize funds derived from these
sources, as well as funds generated through sales of products under development.
Noven expects that such funds will be comprised of payments received pursuant to
future licensing arrangements, as well as Noven's direct sales of its own
products. There can be no assurance that Noven will successfully 



                                       26
<PAGE>   27

complete the development of products under development, that Noven will obtain
regulatory approval for any such products, or that any approved product may be
produced in commercial quantities, at reasonable costs, and be successfully
marketed. To the extent that capital requirements exceed available capital,
Noven will need to seek alternative sources of financing to fund its operations.
Noven has no existing credit facility and no assurance can be given that
alternative financing will be available, if at all, in a timely manner, on
favorable terms. If Noven is unable to obtain satisfactory alternative
financing, Noven may be required to delay or reduce its proposed expenditures,
including expenditures for research and development, or sell assets in order to
meet its future obligations.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

         Noven does not believe that it has material exposure to market rate
risk. Noven has no material debt obligations. Noven may, however, require
additional financing to fund future obligations and no assurance can be given
that the terms of future sources of financing will not expose Noven to material
market rate risk.

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

         See Index to Financial Statements at page 34 of this report.

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
        FINANCIAL DISCLOSURE.

         Not applicable.

                                    PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.

         The information concerning directors required by item 10 is
incorporated by reference to Noven's Proxy Statement for its 1999 Annual Meeting
of Shareholders. The information concerning executive officers required by item
10 is contained in the discussion entitled "Executive Officers of the
Registrant" in Part I hereof.

ITEM 11. EXECUTIVE COMPENSATION.

         The information required by item 11 is incorporated by reference to
Noven's Proxy Statement for its 1999 Annual Meeting of Shareholders.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.

         The information required by item 12 is incorporated by reference to
Noven's Proxy Statement for its 1999 Annual Meeting of Shareholders.





                                       27
<PAGE>   28

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.

         The information required by item 13 is incorporated by reference to
Noven's Proxy Statement for its 1999 Annual Meeting of Shareholders.

                                     PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K.

(A)(1)   FINANCIAL STATEMENTS

         See Index to Financial Statements at page 34 of this report.

(A)(2)   FINANCIAL STATEMENT SCHEDULES

         All schedules have been omitted because the required information is not
applicable or the information is included in the consolidated financial
statements or the notes thereto.

(A)(3)   EXHIBITS

<TABLE>
<CAPTION>

  EXHIBIT
   NUMBER                         DESCRIPTION                                    METHOD OF FILING
  -------                         -----------                                    ----------------
<S>       <C>                                                                     <C>
    3.1    Noven's Restated Certificate of Incorporation.                         Filed herewith.

    3.2    Noven's By-laws, as amended and restated as of April 28,               Incorporated by reference to 
           1992.                                                                  Exhibit 3.5 of Noven's Form 10-K 
                                                                                  for the year ended December 
                                                                                  31, 1993 (File No. 1-09623).

    4.1  Warrant issued to Ciba-Geigy Corporation dated                           Incorporated by reference to
         November 28, 1994.                                                       Exhibit 10.23 of Noven's Form 
                                                                                  10-K for the year ended 
                                                                                  December 31, 1994 (File
                                                                                  No. 1-09623).

   10.1  Noven Pharmaceuticals, Inc. Amended and                                  Incorporated by reference to
         Restated Stock Option Plan.*                                             Noven's Form 10-K for the year 
                                                                                  ended December 31, 1990 (File 
                                                                                  No. 1-09623), as further 
                                                                                  amended on June 23, 1992 and
                                                                                  incorporated by reference to the
                                                                                  definitive Proxy Statement dated
                                                                                  May 11, 1992, for the Annual
                                                                                  Meeting of Shareholders held on
                                                                                  June 23, 1992.
</TABLE>






                                       28
<PAGE>   29
<TABLE>
<CAPTION>

  EXHIBIT
   NUMBER                         DESCRIPTION                                    METHOD OF FILING
  -------                         -----------                                    ----------------
<S>       <C>                                                                     <C>
   10.2  Noven Pharmaceuticals, Inc. 1997 Stock Option Plan.*                    Incorporated by reference to Noven's
                                                                                 definitive Proxy Statement dated May
                                                                                 1, 1997, for the Annual Meeting of
                                                                                 Shareholders held on June 3, 1997.

   10.3  Employment Agreement between Noven and                                  Incorporated by reference to Exhibit
         Robert C. Strauss dated December 12, 1997.*                             10.31 of Noven's Form 10-K for the
                                                                                 year ended December 31, 1997 (File
                                                                                 No. 1-09623).

   10.4  Form of Indemnification Agreement for Directors                         Filed herewith.
         and Officers.

   10.5  Agreement between Noven and Rorer Group, Inc.                           Incorporated by reference to Exhibit
         (now known as Rhone-Poulenc Rorer, Inc.)                                10.2 of Noven's Form 10-K for the
         April 27, 1989, as amended on June 22, 1990 (with                       year ended December 31, 1995 (File
         certain provisions omitted pursuant to Rule 24b-2).                     No. 1-09623).

   10.6  License Agreement between Noven and Ciba-Geigy                          Incorporated by reference to Exhibit
         Corporation dated November 15, 1991 (with certain                       10.9 of Amendment No. 1 to Noven's
         provisions omitted pursuant to Rule 406).                               Registration Statement on Form S-2
                                                                                 (File No. 33-45784).

   10.7  License Agreement and Supply Agreement between Noven and                Incorporated by reference to Exhibit
         Rhone-Poulenc Rorer Pharmaceuticals Inc. dated June 26,                 10.13 of Noven's Form 10-K for the
         1992 (with certain provisions omitted pursuant to Rule                  year ended December 31, 1992 (File
         24b-2).                                                                 No. 1-09623).

   10.8  Agreement between Noven and Turnpike-McNeil Development                 Incorporated by reference to Exhibit
         Limited dated January 29, 1993 (re: real property).                     10.17 of Noven's Form 10-K for the
                                                                                 year ended December 31, 1992 (File
                                                                                 No. 1-09623).

   10.9  Agreement between Noven and Turnpike-McNeil Development                 Incorporated by reference to Exhibit
         Limited dated January 29, 1993 (re: real property and                   10.18 of Noven's Form 10-K for the
         building).                                                              year ended December 31, 1992 (File
                                                                                 No. 1-09623).
</TABLE>


                                       29
<PAGE>   30

<TABLE>
<CAPTION>

  EXHIBIT
   NUMBER                         DESCRIPTION                                    METHOD OF FILING
  -------                         -----------                                    ----------------
<S>       <C>                                                                     <C>
   10.10 Industrial Lease between Rhone-Poulenc Rorer                            Incorporated by reference to
         Pharmaceuticals Inc. and Noven dated March 23, 1993 and                 Exhibit 10.20 of Noven's Form 10-K
         effective February 16, 1993 (with certain provisions                    for the year ended December 31, 1993
         omitted pursuant to Rule 24b-2).                                        (File No. 1-09623).

   10.11 Second Amendment dated May 13, 1993 to Agreement between                Incorporated by reference to Exhibit 
         Noven and Rhone-Poulenc Rorer, Inc. (successor to Rorer                 10.21 of Noven's Form 10-K for the
         Group, Inc.) dated April 27, 1989 (with certain                         year ended December 31, 1993 
         provisions omitted pursuant to Rule 24b-2).                             (File No. 1-09623).

   10.12 Supply Agreement between Noven and Ciba-Geigy                           Incorporated by reference to Exhibit
         Corporation, Pharmaceuticals Division, dated                            10.27 of Noven's Form 10-Q(A-2) for
         August 31, 1995 and effective March, 1996 (certain                      the quarter ended March 31, 1996
         portions have been omitted pursuant to Rule 24b-2).                     (File No. 0-17254).

   10.13 Amendment dated May 6, 1996 to the June 9, 1994 Amendment               Incorporated by reference to Exhibit 
         to the License Agreement and the Supply Agreement, each                 10.28 to Noven's Form 10-Q(A) for
         dated April 27, 1989 by and between Noven and Rhone-Poulenc             the quarter ended June 30, 1996
         Rorer, Inc.(with certain portions omitted pursuant to                   (File No. 0-17254).
         Rule 24b-2).

   10.14 Formation Agreement by and between Novartis                             Incorporated by reference to Exhibit
         Pharmaceuticals Corporation and Noven dated as                          10.32 to Noven's Form 10-Q for the
         of May 1, 1998.                                                         quarter ended March 31, 1998 (File
                                                                                 No. 0-17254).

   10.15 Operating Agreement of Vivelle Ventures LLC (a                          Incorporated by reference to Exhibit
         Delaware limited liability company) dated as of                         10.33 to Noven's Form 10-Q for the
         May 1, 1998.                                                            quarter ended March 31, 1998 (File
                                                                                 No. 0-17254).

   10.16 Marketing and Promotional Agreement by and                              Incorporated by reference to Exhibit
         between Noven and Vivelle Ventures LLC                                  10.4 to Noven's Form 10-Q for the
         dated as of May 1, 1998.                                                quarter ended March 31, 1998 (File
                                                                                 No. 0-17254).

   10.17 Sublicense Agreement by and among Novartis                              Incorporated by reference to Exhibit
         Pharmaceuticals Corporation, Noven and                                  10.35 to Noven's Form 10-Q for the
         Vivelle Ventures LLC dated as of May 1, 1998.                           quarter ended March 31, 1998 (File
                                                                                 No. 0-17254).

</TABLE>



                                       30
<PAGE>   31
<TABLE>
<CAPTION>

  EXHIBIT
   NUMBER                         DESCRIPTION                                    METHOD OF FILING
  -------                         -----------                                    ----------------
<S>       <C>                                                                     <C>
   10.18 Limited Assignment Agreement by and among Novartis                      Incorporated by reference to Exhibit
         Pharmaceuticals Corporation, Noven and                                  10.36 to Noven's Form 10-Q for the 
         Vivelle Ventures LLC dated as of May 1, 1998.                           quarter ended March 31, 1998 (File
                                                                                 No. 0-17254).

   23    Consent of Deloitte & Touche LLP.                                       Filed herewith.

   27    Financial Data Schedule.                                                Filed herewith.
</TABLE>

- ---------------

*  Compensation Plan or Agreement.

 (b)      REPORTS ON FORM 8-K.

          No Current Reports on Form 8-K were filed by Noven during the quarter
ended December 31, 1998.




                                       31
<PAGE>   32


                                   SIGNATURES

         Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.


Date: March 29, 1999                           NOVEN PHARMACEUTICALS, INC.


  By: /s/ Robert C. Strauss                     By: /s/ Steven Sablotsky
      ---------------------                         ----------------------------
      Robert C. Strauss                            Steven Sablotsky
      President and Chief Executive Officer        Chairman of the Board

         Pursuant to the requirements of the Securities Exchange Act of 1934,
this report has been signed below by the following persons on behalf of the
registrant and in the capacities and on the dates indicated.

<TABLE>
<CAPTION>
Signature                                          Title                                Date
- ---------                                          -----                                ----
<S>                                         <C>                                         <C> 
By: /s/ Steven Sablotsky                    Chairman of the Board                       March 29, 1999
    ------------------------------
    Steven Sablotsky



By: /s/ Robert C. Strauss                   Principal Executive                         March 29, 1999
    ------------------------------          Officer and Director
    Robert C. Strauss
    (President and CEO)



By: /s/ James B. Messiry                    Principal Financial Officer                 March 29, 1999
    -----------------------------
    James B. Messiry
    (Chief Financial Officer)



By: /s/ Leonard E. Maniscalco               Principal Accounting                        March 29, 1999
    -----------------------------           Officer
    Leonard E. Maniscalco
   (Executive Director - Finance)



By: /s/ Sheldon H. Becher                   Director                                     March 29, 1999
   ------------------------------
   Sheldon H. Becher

</TABLE>



                                       32
<PAGE>   33
<TABLE>
<CAPTION>

Signature                                          Title                                Date
- ---------                                          -----                                ----
<S>                                         <C>                                         <C> 
By: /s/ Sidney Braginsky                    Director                                    March 29, 1999
    -----------------------------
      Sidney Braginsky



By: /s/ Rodolfo C. Bryce                    Director                                    March 29, 1999
    -----------------------------
      Rodolfo C. Bryce



By: /s/ Lawrence J. Dubow                    Director                                   March 29, 1999
   ------------------------------
      Lawrence J. DuBow



By: /s/ Mitchell Goldberg                    Director                                   March 29, 1999
    -----------------------------
      Mitchell Goldberg

</TABLE>




                                       33
<PAGE>   34


                          INDEX TO FINANCIAL STATEMENTS

                                                                          Page
                                                                          ----
REPORT OF INDEPENDENT AUDITORS
         Deloitte & Touche LLP                                             35

FINANCIAL STATEMENTS

Balance Sheets as of December 31, 1998 and 1997                            36

Statements of Operations for the years ended
         December 31, 1998, 1997 and 1996                                  37

Statements of Stockholders' Equity for the years
         ended December 31, 1998, 1997 and 1996                            38

Statements of Cash Flows for the years ended
         December 31, 1998, 1997 and 1996                                  39

Notes to Financial Statements                                              40





                                       34
<PAGE>   35



INDEPENDENT AUDITORS' REPORT

To the Board of Directors and Stockholders
of Noven Pharmaceuticals, Inc.:

We have audited the accompanying balance sheets of Noven Pharmaceuticals, Inc.
("Noven") as of December 31, 1998 and 1997, and the related statements of
operations, stockholders' equity, and cash flows for each of the three years in
the period ended December 31, 1998. These financial statements are the
responsibility of Noven's management. Our responsibility is to express an
opinion on these financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, such financial statements present fairly, in all material
respects, the financial position of Noven Pharmaceuticals, Inc. as of December
31, 1998 and 1997, and the results of its operations and its cash flows for each
of the three years in the period ended December 31, 1998, in conformity with
generally accepted accounting principles.



Deloitte & Touche LLP
Miami, Florida
March 5, 1999



                                       35
<PAGE>   36


NOVEN PHARMACEUTICALS, INC.

Balance Sheets
At December 31, 1998 and 1997
(in thousands except share amounts)

<TABLE>
<CAPTION>
                                                                          1998           1997
                                                                        --------       --------
<S>                                                                     <C>            <C>     
ASSETS
- ------
Current Assets:
     Cash and cash equivalents                                          $  5,573       $ 11,268
     Securities held to maturity                                              --          5,880
     Accounts receivable (less allowance for doubtful accounts
        of $268 in 1998 and $237 in 1997)                                  3,044          1,225
     Due from Vivelle Ventures LLC                                         3,489             --
     Inventories                                                           2,733          2,501
     Prepaid and other current assets                                        421            282
                                                                        --------       --------
                                                                          15,260         21,156

   Property, Plant and Equipment:
     Property, plant and equipment, at cost                              20,376         18,990
     Less: accumulated depreciation and amortization                      4,859          3,747
                                                                        --------       --------
                                                                          15,517         15,243

   Other Assets
     Investment in Vivelle Ventures LLC                                    7,500             --
     Patent development costs, net                                         1,765          1,761
     Deposit and other assets                                                114             64
                                                                        --------       --------
                                                                           9,379          1,825
                                                                        --------       --------
                                                                        $ 40,156       $ 38,224
                                                                        ========       ========

LIABILITIES AND STOCKHOLDERS' EQUITY
- ------------------------------------
Current Liabilities:
     Accounts payable                                                 $  4,954       $  2,163
     Note payable                                                          179             --
     Accrued compensation and related liabilities                          913            220
     Other accrued liabilities                                             141             90
                                                                        --------       --------
                                                                           6,187          2,473

Deferred License Revenue                                                   5,644          5,870

Commitments and Contingencies (Note 7)                                        --             --
                                                                        --------       --------
                                                                          11,831          8,343
Stockholder's Equity:
     Preferred stock - authorized 100,000 shares of
         $.01 par value; no shares issued or outstanding                      --             --
     Common stock - authorized 40,000,000 shares
         of $.0001 par value; issued and outstanding
         21,482,423  in 1998 and 20,475,531 in 1997                            2              2
     Additional paid-in capital                                           66,669         64,146
     Accumulated deficit                                                 (37,683)       (33,604)
     Treasury stock, 97,100 shares, at cost                                 (663)          (663)
                                                                        --------       --------
                                                                          28,325         29,881
                                                                        --------       --------
                                                                        $ 40,156       $ 38,244
                                                                        ========       ========

</TABLE>




 See accompanying notes to financial statements.



                                       36
<PAGE>   37


NOVEN PHARMACEUTICALS, INC.

Statement of Operations
Years Ended December 31, 1998, 1997 and 1996
(in thousands except per share amounts)


<TABLE>
<CAPTION>

                                                         1998            1997             1996
                                                        -------        --------          -------
<S>                                                     <C>            <C>               <C>    
Revenues:
  Product sales (includes $ 5,611 Vivelle
    Ventures LLC sales in 1998)                         $20,114        $ 12,395          $19,652

  License revenue                                         1,728           1,872              815
                                                        -------        --------          -------
  Total revenues                                         21,842          14,267           20,467

Expenses:
  Cost of products sold                                   9,447           5,180           10,021
  Research and development                                6,808           9,723            8,730
  Marketing, general and administrative                  10,105           9,845            4,878
                                                        -------        --------          -------
  Total operating costs and expenses                     26,360          24,748           23,629
                                                        -------        --------          -------

Loss from operations                                     (4,518)        (10,481)          (3,162)

Interest income, net                                        439             893            1,178
Other income                                                 --              31               --
                                                        -------        --------          -------
Net loss                                                $(4,079)       $ (9,557)         $(1,984)
                                                        =======        ========          =======
Basic and diluted loss per share                        $ (0.19)       $  (0.47)         $ (0.10)
                                                        =======        ========          =======
Adjusted weighted average
   of common stock                                       21,013          20,159           19,800
                                                        =======        ========          =======
</TABLE>




See accompanying notes to financial statements.




                                       37
<PAGE>   38


NOVEN PHARMACEUTICALS, INC.

Statements of Stockholders' Equity
Years Ended December 31, 1998, 1997 and 1996
(in thousands)

<TABLE>
<CAPTION>


                                                Common Stock       Additional
                                               -----------------    Paid-in      Accumulated   Treasury
                                              Stock      Amount     Capital       Deficit       Stock        Total
                                              ------     ------    ----------   -----------   --------      -------
<S>                                           <C>        <C>        <C>          <C>            <C>         <C>    
Balance at December 31,1995                   19,674     $    2     $60,092      $(22,063)      $  --       $38,031
  Issuance of shares of stock pursuant
    to stock option plan, net                    157         --          30            --          --            30
  Net loss                                        --         --          --        (1,984)         --        (1,984)
                                              ------     ------     -------      --------       -----       -------
                                           
Balance at December 31, 1996                  19,831          2      60,122       (24,047)         --        36,077
  Issuance of shares of stock pursuant
     to stock option plan, net                   141         --           4            --          --             4
  Issuance of shares of stock pursuant
     to license agreement                          3         --          20            --          --            20
  Issuance of shares of stock pursuant
     to partial exercise of warrants             500         --       4,000            --          --         4,000
  Purchase of shares of treasury stock,
     at cost                                      --         --          --            --        (663)         (663)
  Net loss                                        --         --          --        (9,557)         --        (9,557)
                                              ------     ------     -------      --------       -----       -------
Balance at December 31, 1997                  20,475          2      64,146       (33,604)       (663)       29,881
  Issuance of shares of stock pursuant
     to stock option plan, net                    41         --          23            --          --            23
  Issuance of shares of stock pursuant
     to partial exercise of warrants             966         --       2,500            --          --         2,500
  Net loss                                        --         --          --        (4,079)         --        (4,079)
                                              ------     ------     -------      --------       -----       -------
 Balance at December 31, 1998                 21,482     $    2     $66,669      $(37,683)      $(663)      $28,325
                                              ======     ======     =======      ========       =====       =======
</TABLE>



    See accompanying notes to financial statements.




                                       38
<PAGE>   39


NOVEN PHARMACEUTICALS, INC.

Statements of Cash Flows
Years Ended December 31, 1998, 1997 and 1996
(in thousands)

<TABLE>
<CAPTION>

                                                                    1998          1997        1996
                                                                  -------       -------      -------
<S>                                                               <C>           <C>         <C>      
Cash flows from operating activities:                     
    Net loss                                                      $(4,079)      $(9,557)    $ (1,984)
Adjustments to reconcile net loss to net cash
      used in operating activities:
    Depreciation and amortization                                   1,206         1,008          899
    Amortization of patent costs                                      255           358          120
    (Increase) decrease in inventories                               (232)        1,650          919
    (Increase) decrease in prepaid and other
      current assets                                                 (139)          (34)          10
    (Increase) decrease in accounts receivable                     (5,308)        2,142         (854)
    Increase (decrease) in accounts payable                         2,791           638       (2,287)
    Increase (decrease) in compensation and
     other accrued liabilities                                        744          (220)          50
    Decrease in deferred license revenue                             (226)         (226)        (226)
                                                                  -------       -------     --------
         Cash flows used in operating activities                   (4,988)       (4,241)      (3,353)

Cash flows from investing activities:
    Investment in Vivelle Ventures LLC                             (7,500)           --           --
    Maturity (purchase) of securities                               5,880         7,812       (5,836)
    Purchase of fixed assets, net                                  (1,480)         (550)      (1,068)
    Payments for patent development costs                            (259)         (572)        (449)
    (Increase) decrease in deposits and other assets                  (50)            1            2
                                                                  -------       -------     --------
    Cash flows (used in) provided by investing activities          (3,409)        6,691       (7,351)

Cash flows from financing activities:
    Sale of common stock                                            2,523         4,024           30
    Note payable                                                      179            --           --
    Purchase of treasury stock                                         --          (663)          --   
                                                                  -------       -------     --------
    Cash flows provided by financing activities                     2,702         3,361           30
                                                                  -------       -------     --------
Net (decrease) increase in cash and
  cash equivalents                                                 (5,695)        5,811      (10,674)
Cash and cash equivalents,
   beginning of year                                               11,268         5,457       16,131
                                                                  -------       -------     --------
Cash and cash equivalents,
   end of year                                                    $ 5,573       $11,268     $  5,457
                                                                  =======       =======     ========

</TABLE>


Cash payments for interest were $1.0 in 1998, no interest payments were made in
prior years.


See accompanying notes to financial statements.



                                       39
<PAGE>   40


NOVEN PHARMACEUTICALS, INC.
Notes to Financial Statements
Years Ended December 31, 1998, 1997 and 1996

1.   Summary of significant accounting policies:

         Noven Pharmaceuticals, Inc. ("Noven") was incorporated in Delaware in
     January 1987 and is a leader in the development of advanced transdermal and
     transmucosal drug delivery techniques.

     Vivelle Ventures LLC:
         Noven and Novartis Pharmaceuticals Corporation ("Novartis") entered
     into a joint venture, Vivelle Ventures LLC (the "Joint Venture"), effective
     May 1, 1998, to market and sell women's healthcare products, including
     Noven's first generation transdermal estrogen delivery system marketed
     under the brand name Vivelle(R). Noven accounts for its 49% investment in
     the Joint Venture under the equity method. Noven has eliminated 49% of its
     profit from the sales to the Joint Venture of product that remains in
     inventory.

     Use of Estimates:
         The preparation of financial statements in conformity with generally
     accepted accounting principles requires management to make estimates and
     assumptions that affect the reported amounts of assets and liabilities at
     the date of the financial statements and the reported amounts of revenues
     and expenses during the reporting period. Actual results could differ from
     those estimates.

     Cash and Cash Equivalents:
         Cash and cash equivalents include cash and securities with a remaining
     maturity of three months or less.

     Securities Held to Maturity:
         Securities held to maturity consist mainly of U.S. Government
     obligations with maturities no longer than one year. The securities are
     recorded at cost, which approximates fair value.

      Inventories:
         Inventories are stated at the lower of cost (first-in, first-out
     method) or net realizable value. The following are the major classes of
     inventories as of December 31 (in thousands):

                                             1998                 1997
                                           -------             -------
          Finished goods                   $   685             $   857
          Work in process                      337                 336
          Raw materials                      1,711               1,308
                                           -------             -------
          Total                            $ 2,733             $ 2,501
                                           =======             =======


         Inventories at December 31, 1998 and 1997 related primarily to Noven's
     transdermal and transmucosal delivery systems. To date, Noven has not
     experienced and does not anticipate any difficulty acquiring materials
     necessary to manufacture its transdermal and transmucosal delivery systems.




                                       40
<PAGE>   41


     Property, Plant and Equipment:
         Property, plant and equipment are recorded at cost. Depreciation is
     provided using the straight-line method over the estimated useful lives of
     the assets ranging up to 31 years. Leasehold improvements are amortized
     over the life of the lease or the service life of the improvements,
     whichever is shorter. Retired assets are removed from the cost and
     accumulated depreciation accounts.

         Noven, using its best estimates based on reasonable and supportable
     assumptions and projections, reviews for impairment long-lived assets and
     certain identifiable intangibles to be held and used whenever events or
     changes in circumstances indicate that the carrying amount of its assets
     might not be recoverable.

     Patent Development Costs:
         Costs related to the development of patents, principally legal fees,
     are capitalized and amortized over the lesser of their estimated economic
     useful lives or their remaining legal lives.

     Income Taxes:
         Noven accounts for income taxes in accordance with the provisions of
     Statement of Financial Accounting Standards ("SFAS") No. 109, "Accounting
     for Income Taxes". SFAS 109 provides that income taxes are accounted for
     using an asset and liability method which requires the recognition of
     deferred tax assets and liabilities for expected future tax consequences of
     temporary differences between tax bases and financial reporting bases of
     assets and liabilities (see Note 6).

     Revenue Recognition:
         Revenues from product sales are recognized at the time of shipment.
     Royalty revenue is recognized when earned and is included in product sales.
     License revenue is recognized when earned under the terms of the
     agreements. Substantially all of Noven's product sales were to its
     principal licensees (see Note 3).

     Cost of Products Sold:
         Direct and indirect costs of manufacturing are included in cost of
     products sold.

     Research and Development Costs:
         Research and development costs include costs of internally generated
     research and development activities and costs associated with work
     performed under license agreements. Research and development costs include
     direct and allocated expenses and are expensed as incurred.

     Fair Value of Financial Instruments:
         The carrying amounts of cash and cash equivalents, securities held to
     maturity, accounts receivable, accounts payable and accrued expenses
     approximate fair value due to the relatively short maturity of the
     respective instruments.

     Loss Per Share:
         Basic loss per share excludes dilution and is computed based on the
     average number of common shares outstanding, and diluted loss per share is
     computed based on the average number of common and common equivalent shares
     outstanding. Under the treasury stock method, common equivalent shares are
     not included in the per share calculations where the effect of their
     inclusion would be antidilutive. For purposes of the financial statements
     herein, net loss per share represents basic and diluted loss per share.




                                       41
<PAGE>   42


     Employee Stock Plans:
         In accordance with the provisions of Statement of Financial Accounting
     Standards No. 123 (SFAS 123), "Accounting for Stock-Based Compensation,"
     Noven may elect to continue to apply the provisions of Accounting
     Principles Board's Opinion No. 25 (APB 25, "Accounting for Stock Issued to
     Employees") and related interpretations in accounting for its employee
     stock option and stock purchase plans, or adopt the fair value method of
     accounting prescribed by SFAS 123. Noven has elected to continue to account
     for its stock plans using APB 25, and therefore is generally not required
     to recognize compensation expense in connection with these plans. Companies
     that continue to use APB 25 are required to present, in the notes to the
     consolidated financial statements, the pro forma effects on reported net
     income and earnings per share as if compensation expense had been
     recognized based on the fair value of options granted (see Note 8).

     Concentrations of Credit Risk:
         Noven's customers consist of a limited number of large pharmaceutical
     companies with operations throughout the world. Noven performs ongoing
     credit evaluations of its customers' financial condition and generally
     requires no collateral to secure accounts receivable. Noven maintains an
     allowance for doubtful accounts based on an assessment of the
     collectibility of such accounts.

     Reclassification:
         Certain amounts presented in the accompanying financial statements for
     the prior year have been reclassified to conform to the current year's
     presentation.

     Recently Adopted Accounting Pronouncements: 
         In June 1997, the Financial Accounting Standards Board ("FASB")issued
     Statement of Financial Accounting Standards No. 131, "Disclosures about
     Segments of an Enterprise and Related Information", ("SFAS No. 131"). SFAS
     No. 131 establishes standards for the way that public companies report
     selected information about operating segments in annual financial
     statements and requires that those companies report selected information
     about segments in interim financial reports issued to shareholders. It also
     establishes standards for related disclosures about products and services,
     geographic areas, and major customers. SFAS No. 131 is effective for
     financial statements for the periods beginning after December 15, 1997.
     Noven has complied with SFAS No. 131 (see Note 10).

     Recent Accounting Pronouncements:
         In June 1998, the FASB issued SFAS No.133, "Accounting for Derivative
     Instruments and Hedging Activities," which is effective for fiscal years
     beginning after June 15, 1999. This statement establishes accounting and
     reporting standards requiring that every derivative instrument be recorded
     in the balance sheet as either an asset or liability measured at its fair
     value. SFAS No. 133 also requires that changes in the derivative's fair
     value be recognized currently in earnings unless specific hedging
     accounting criteria are met. Noven does not anticipate any effect on its
     financial statements or disclosures.




                                       42
<PAGE>   43


2.   Property, Plant and Equipment

         Property, plant and equipment consist of the following at December 31,
     1998 and 1997 (in thousands):


                                                            1998         1997
                                                          -------      -------

       Land                                               $ 2,540      $ 2,540
       Building and improvements                            2,392        2,365
       Leased property and leasehold improvements           8,137        8,118
       Manufacturing and testing equipment                  6,601        5,368
       Furniture                                              706          599
                                                          -------      -------
                                                           20,376       18,990
            Less accumulated depreciation
              and amortization                              4,859        3,747
                                                          -------      -------
                                                          $15,517      $15,243
                                                          =======      =======

3.   License Agreements

     Noven has license agreements with Rhone-Poulenc Rorer Inc. ("RPR") and
     Novartis. At the time of the formation of the Joint Venture, Novartis
     sublicensed its rights under its license agreement to the Joint Venture.
     Noven's license agreement with the Joint Venture grants the Joint Venture
     the right to market Noven's transdermal estrogen delivery systems in the
     United States. Novartis' Canadian affiliate continues to market Noven's
     first generation transdermal estrogen delivery system in Canada. The
     agreement provides for receipt of royalty payments based on the sales by
     the Joint Venture and Novartis' Canadian affiliate (see Note 4).

     In addition, warrants to purchase a total of 1,091,151 shares of common
     stock were granted during the period 1991 through 1994 to Novartis under
     this agreement. Novartis exercised a warrant for 966,184 shares in the
     second quarter of 1998, a warrant for 43,302 shares expired in March 1998
     and the remaining warrant for 81,465 shares that will expire in November
     1999 has an exercise price of $11.49. In addition, during a 30-day period
     subsequent to any sale of common stock by Noven in any public or private
     offering, Novartis has the right to purchase shares of common stock at the
     same price and in an amount sufficient to maintain the same ownership
     percentage (inclusive of shares subject to warrants held by Novartis) in
     outstanding common stock held prior to any such sales.

     Noven has entered into two license agreements with RPR. These agreements
     grant RPR the right to market Noven's first generation transdermal estrogen
     delivery system worldwide except for the United States and Canada and
     Noven's transdermal combination estrogen/progestogen delivery system
     worldwide. The agreements also grant RPR the right to market Noven's second
     generation transdermal estrogen delivery system in Japan. The agreements
     provide Noven certain milestone payments and royalties based on RPR's
     sales. Noven received milestone payments totaling $1.5 million in each of
     1998 and 1997, resulting from RPR's filing of regulatory applications in
     1997 and from RPR's receipt of regulatory approval for the combination
     product in the United States and certain European countries in 1998. Noven
     does not expect to receive significant milestone payments under the
     existing agreements in 1999. RPR funded the construction of a manufacturing
     facility for the production by Noven of transdermal drug delivery systems.
     Noven leases the facility at a nominal rate for a term of 31.5 years
     expiring in 2024 and has the right to purchase the facility at any time
     during the term of the lease at RPR's book value. Noven has recorded both
     the facility and deferred revenue at amounts equal to the funds advanced by
     RPR which are depreciated/amortized to depreciation expense and license
     revenue over the life of the underlying lease.





                                       43
<PAGE>   44


4.    Investment in Vivelle Ventures LLC

      Noven contributed $7.5 million in return for a 49% equity interest in the
      Joint Venture. In return for a 51% equity interest, Novartis granted an
      exclusive sublicense to the Joint Venture of a license agreement with
      Noven (see Note 3). This sublicense assigned certain of Novartis' rights
      and obligations under a supply agreement with Noven, and granted an
      exclusive license to the Joint Venture of the Vivelle trademark as its
      contribution of capital to the Joint Venture. Noven shares in the income
      of the Joint Venture according to an established formula after an annual
      preferred return of $6.1 million to Novartis. During 1998, the Joint
      Venture did not produce sufficient income under the established formula
      for Noven to recognize income from the operations of the Joint Venture.
      Under the terms of the agreement, however, the Joint Venture did generate
      sufficient income to meet Novartis' preferred return.

      During the period ended December 31, 1998, Noven sold $4.0 million of
      products to the Joint Venture, earned $1.6 million in royalties from the
      Joint Venture and was reimbursed for $6.8 million of sales and marketing
      expenses incurred on behalf of the Joint Venture. As of December 31, 1998,
      Noven has a receivable from the Joint Venture of $3.2 million,
      representing products sold to and marketing expenses reimbursable from the
      Joint Venture. All intercompany balances are generally paid by the 15th
      day of the following month.

      Under the terms of the Joint Venture agreement, Noven is responsible for
      the manufacture of the product, retention of samples and regulatory
      documentation, design and implementation of an overall marketing and sales
      program in the hospital and retail sales sectors of the market, including
      the preparation of annual and quarterly marketing plans and sales force
      staffing, and the procurement of advertising services in connection with
      the marketing and promotion of the products. All other matters, including
      inventory control and distribution, management of marketing and sales
      programs for the managed care sector of the market, customer service
      support, regulatory affairs support and other administration services are
      provided by Novartis.

      The condensed financial statements of the Joint Venture are as follows:

           Condensed Statement of Operations
           For the period  May 1, 1998 (date of inception) through 
           December 31, 1998
           (in thousands)

                 Revenues                                               $16,739

                 Cost of sales                                            3,793
                 Selling, general and administrative expenses             9,900
                                                                         ------
                 Income from operations                                   3,046

                 Interest income                                            333
                                                                         ------
                 Net income                                             $ 3,379
                                                                        =======

           Condensed Balance Sheet
             at December 31, 1998

                 Total assets (all of which is current)                 $17,125

                 Total liabilities (all of which is current)            $ 6,246

                 Members' capital                                       $10,879






                                       44
<PAGE>   45

      The Joint Venture operating agreement also has a buy/sell provision,
      effective May 1, 2000, which allows either party to compel either the
      purchase of the other party's interest in the Joint Venture or the sale of
      its own interest in the Joint Venture. Either party may dissolve the Joint
      Venture following the second or third anniversary of the Joint Venture in
      the event that the Joint Venture does not achieve (i) sales of at least
      the lesser of $20 million or 90% of the annual budgeted sales or (ii)
      profits sufficient to pay Novartis the preferred return of $6.1 million in
      each such year (which Noven has the right to cure). Dissolution can also
      result from a change in control of Noven within the first 2 years of the
      Joint Venture, or at any time thereafter if the acquirer is a top ten
      pharmaceutical company (as measured by annual dollar sales), or if during
      the first 2 years of the Joint Venture, the president of the Joint Venture
      (who is also the President and CEO of Noven) is terminated by Noven
      "without cause" or leaves due to "good reason," as defined in his
      employment agreement with Noven. Upon dissolution, Novartis would
      reacquire the rights to market Vivelle(R) and Vivelle-Dot(TM) and the
      Joint Venture's assets would be liquidated and distributed to the parties
      in accordance with their equity interests.

5.    Note payable

      In December 1998, Noven entered into a note for $201,000 to finance
      Noven's annual insurance premium at a rate of 5.5%. At December 31, 1998,
      the balance on the note was $179,000. All principal and interest is due by
      August 1999.

6.    Income Taxes

      As there is no assurance that Noven will generate sufficient earnings to
      utilize its available deferred tax assets, which consist primarily of a
      net operating loss carryforward, a valuation allowance has been
      established to offset the existing net deferred tax asset. At December 31,
      1998 and 1997, Noven had net operating loss carryforwards of approximately
      $38 million and $35 million, respectively. Additionally, at December 31,
      1998 and 1997, Noven had research and development credit carryforwards of
      $4.3 million and $3.6 million, respectively. The net operating loss
      carryforwards and research and development credit carryforwards will begin
      to expire in 2002 through 2018.

7.    Commitments and Contingencies

      Noven has employment agreements that provide for base salaries subject to
      cost of living increases each year and other increases and bonuses. These
      agreements provide for annual commitments of approximately $657,500 in the
      aggregate and with terms up to 2002.

8.    Stock Options

      Noven established a stock option plan (the "Plan") effective January 1,
      1997 that provides for the granting of up to 4,000,000 incentive and
      non-qualified stock options to selected individuals. The terms and
      conditions of these options (including price, vesting schedule, term and
      number of shares) are determined by the Stock Option Committee, which
      administers the Plan. The per share exercise price of (i) non-qualified
      stock options granted to directors and all other persons, can not be less
      than the fair market value of the common stock on the date of grant and
      (ii) incentive stock options granted to employees and employees owning in
      excess of 10% of the issued and outstanding common stock, can not be less
      than the fair market value and 110% of the fair market value,
      respectively, of the common stock on the date of grant.

      Each option issued under the Plan is exercisable after the period(s)
      specified in the relevant option agreement, and no option can be exercised
      after 10 years from the date of grant (or five years from the date of
      grant in the case of a grantee holding more than 10% of the issued and
      outstanding common stock). Generally, the options vest over a period of
      five years, beginning one year after date of grant.





                                       45
<PAGE>   46

      The predecessor stock option plan, which had 3,750,000 options authorized
      to be granted, had provisions similar to those of the Plan. This plan
      terminated on December 31, 1996, and no additional options may be granted
      under this plan. At December 31, 1998, there were approximately 790,000
      stock options outstanding under this plan.

      Noven applies Accounting Principles Board Opinion No. 25, "Accounting for
      Stock Issued to Employees", and related interpretations in accounting for
      its option plans. Accordingly, no compensation expense has been
      recognized. Had compensation cost for Noven's plan been determined based
      upon the fair value at the grant date consistent with the methodology
      prescribed under Statement of Financial Accounting Standards No. 123,
      "Accounting for Stock Based Compensation", Noven's net income and earnings
      per share would have been reduced to the pro forma amounts indicated
      below (dollars in thousands):

<TABLE>
<CAPTION>

                                                             1998                   1997               1996
                                                             ----                   ----               ----
<S>                                                       <C>                    <C>               <C>      
            Net Loss:
                            As reported                   $ (4,079)              $ (9,557)         $ (1,984)
                            Pro forma                     $ (4,263)              $ (9,864)         $ (2,698)

            Loss per Share:
                           As reported                      $(0.19)                $(0.47)           $(0.10)
                           Pro forma                        $(0.20)                $(0.49)           $(0.14)

</TABLE>


      The fair value of the options granted during 1998, 1997 and 1996, is
      estimated as $2.57, $2.91 and $6.44, respectively, on the date of the
      grant using the Black Scholes option-pricing model with the assumptions
      listed below. The discount rate reflects the reduction in value due to
      transfer restrictions on the stock.

<TABLE>
<CAPTION>
                                                           1998                 1997             1996
                                                           ----                 ----             ----
<S>                                                       <C>                    <C>             <C>  
                  Volatility                              64.5%                  65.3%           65.9%
                  Risk free interest rate                 5.16%                  5.83%           6.21%
                  Expected life (years)                      7                      7               7
                  Discount rate                           33.3%                  33.3%           33.3%


</TABLE>



                                       46
<PAGE>   47



     Stock option transactions related to the plans are summarized as
     follows: (options and shares in thousands)


<TABLE>
<CAPTION>
                                           1998                                1997                               1996
                                  ----------------------              ------------------------           ---------------------
                                                Weighted                              Weighted                        Weighted
                                                 Average                               Average                         Average
                                                Exercise                              Exercise                        Exercise
                                    Options       Price               Options           Price            Options        Price
                                    -------     --------              -------         --------           -------      --------
     <S>                             <C>          <C>                  <C>              <C>                <C>          <C>   
        Outstanding at             
          beginning of year          1,594        $ 8.27               1,565            $ 8.95             1,509        $ 6.79
        Granted                        675        $ 6.84                 612            $ 6.62               363        $14.38
        Exercised                      (56)       $ 2.31                (156)           $ 2.64              (189)       $ 2.17
        Canceled                      (187)       $11.89                (427)           $ 2.45              (118)       $ 8.86
                                     -----                             -----                               -----
     
        Outstanding at
           year end                 2,026         $ 7.57               1,594            $ 8.27             1,565        $ 8.95
                                    =====                              =====                               =====
     
        Shares of  common
           stock reserved           4,928                              4,983                               1,565
     
        Options exercisable
           at year end                656                                350                                 489
     
</TABLE>

     The following table summarizes information concerning outstanding and
     exercisable options at December 31, 1998 (options in thousands):

<TABLE>
<CAPTION>
  
                                            Options Outstanding                                      Options Exercisable
                         ---------------------------------------------------------          ---------------------------------
     Range of               Number        Weighted Average                                    Number
     Exercise            Outstanding          Remaining           Weighted Average          Exercisable      Weighted Average
     Prices              at Year End      Contractual Life         Exercise Price           at Year End       Exercise Price
     --------            -----------      ----------------        ----------------          -----------      ----------------
     <S>                    <C>                 <C>                    <C>                      <C>               <C>
     $ 0 - $ 4                225               1.53                   $ 2.31                   135               $ 2.31
     $ 4 - $ 8                963               6.20                   $ 5.76                   165               $ 6.40
     $ 8 - $12                565               3.74                   $ 9.47                   243               $ 9.86
     $12 - $18                273               4.25                   $14.38                   113               $14.40
                            -----                                                               ---
                            2,026               4.73                   $ 7.57                   656               $ 8.21
                            =====                                                               ===

</TABLE>

9.   401(k) Saving Plan

     On January 1, 1997, Noven established a saving plan under section 401(k) of
     the Internal Revenue Code (the "401(k) Plan") covering substantially all
     employees who have completed three months of service and have reached the
     age of twenty-one. This plan allows eligible participants to contribute
     from one to fifteen percent of their current compensation to the 401(k)
     Plan.

     Noven determines, on a year-to-year basis, the amount, if any, that it will
     provide as a matching contribution. For the years ended December 31, 1998
     and 1997, Noven made no matching contributions.






                                       47
<PAGE>   48


10.   Segment, Geographic and Customer Data

      Noven is engaged principally in one line of business, the development and
      commercialization of advanced transdermal drug delivery systems, which
      represents more than 90% of the total revenue. Products that are sold to
      RPR for resale in Europe are shipped to Ireland. There were no sales or
      transactions among geographic areas. The following table presents
      information about Noven by geographic area (in thousands):

<TABLE>
<CAPTION>

                                                      1998           1997           1996  
                                                     -------       --------       --------
<S>                                                  <C>            <C>            <C>    
            Revenue
            United States                            $16,256        $ 6,417        $13,877
            Ireland                                    5,586          7,850          6,590
                                                     -------        -------        -------
                  Total Revenue                      $21,842        $14,267        $20,467
                                                     =======        =======        =======
</TABLE>

       Total revenue by customers of Noven, include royalty payments and license
       revenue (in thousands):

<TABLE>
<CAPTION>

                                                      1998           1997           1996  
                                                     -------       --------       --------
<S>                                                  <C>            <C>            <C>    
            Novartis                                 $ 3,168        $ 5,017        $13,728
            RPR                                       11,677          7,850          6,001
            Vivelle Ventures LLC                       5,611             --             --
            Other                                      1,386          1,400            738
                                                     -------        -------        -------
                  Total Revenue                      $21,842        $14,267        $20,467
                                                     =======        ========       =======
</TABLE>

11.    Unaudited Quarterly Condensed Financial Data (in thousands, except per
       share amounts)

<TABLE>
<CAPTION>

         1998                                 First       Second      Third     Fourth      Full Year
         ----                                -------     -------     ------     -------     ---------
<S>                                          <C>         <C>         <C>        <C>         <C>     
         Revenue                             $ 2,548     $ 6,395     $5,018     $ 7,881     $ 21,842
         Total operating expenses              6,014       8,038      4,965       7,343       26,360
                                             -------     -------     ------     -------     --------
         Income (loss) from operations        (3,466)     (1,643)        53         538       (4,518)
         Interest income                         190          86         86          77          439
                                             -------     -------     ------     -------     --------
         Net income (loss)                   $(3,276)    $(1,557)    $  139     $   615     $ (4,079)
                                             =======     =======     ======     =======     ========

         Net income (loss) per share         $ (0.16)    $ (0.08)    $ 0.01     $  0.03     $  (0.09)
                                             =======     =======     ======     =======     ========

         1997                                 First       Second      Third     Fourth      Full Year
         ----                                -------     -------     ------     -------     ---------
         Revenue                             $ 1,429     $ 3,975     $5,720     $ 3,143     $ 14,267
         Total operating expenses              4,441       6,193      5,981       8,133       24,748
                                             -------     -------     ------     -------     --------
         Loss from operations                 (3,012)     (2,218)      (261)     (4,990)     (10,481)
         Interest and other income               252         189        257         226          924
                                             -------     -------     ------     -------     --------
         Net loss                            $(2,760)    $(2,029)    $   (4)    $(4,764)    $ (9,557)
                                             =======     =======     ======     =======     ========
         Net loss per share                  $ (0.14)    $ (0.10)    $ 0.00     $ (0.23)    $  (0.47)
                                             =======     =======     ======     =======     ========

</TABLE>




                                       48

<PAGE>   1

                                                                     EXHIBIT 3.1

                      RESTATED CERTIFICATE OF INCORPORATION

                                       OF

                           NOVEN PHARMACEUTICALS, INC.

      (Includes all amendments recorded and filed as of December 31, 1998)

         FIRST: The name of the corporation is:

                           NOVEN PHARMACEUTICALS, INC.

         SECOND: The registered office of the corporation and place of business
in the State of Delaware is to be located at 1 American Avenue, in the City of
Dover, County of Kent. The name of the registered agent at that address is
Corporate Service Bureau Inc.

         THIRD: The nature of the business, and the objects and purposes
proposed to be transacted, promoted and carried on, are to do any and all things
therein mentioned, as fully and to the same extent as natural persons might or
could do, and in any part of the world, viz:

                  To do any lawful act or thing for which corporations may be
                  organized under the General Corporation Law of the State of
                  Delaware.

         FOURTH: The total number of shares of capital stock which the
corporation shall have authority to issue is 40,100,000, of which 40,000,000
shall be common stock of $.0001 par value per share and of which 100,000 shall
be preferred stock of $.01 par value per share.

                The Preferred Stock may be issued from time to time in one or 
more series. The Board of Directors is expressly authorized, in the
resolution or any resolutions providing for the issue of any wholly unissued
series of Preferred Stock, to fix, state and express the powers, rights,
designations, preferences, qualifications, limitations and restrictions thereof,
including, without limitation: the rate of dividends upon which and the




<PAGE>   2

times at which dividends on shares of such series shall be payable and the
preferences, if any, which such dividends shall have relative to dividends on
shares of any other class or classes or any other series of stock of this
corporation, whether such dividends shall be cumulative or non-cumulative, and
if cumulative, the date or dates from which dividends on shares of such series
shall be cumulative; the voting rights, if any, to be provided for shares of
such series; the rights, if any, which the holders of shares of such series
shall have in the event of any voluntary or involuntary liquidation, dissolution
or winding up of the corporation; the rights, if any, which the holders of
shares of such series shall have to convert such shares into or exchange such
shares for shares of Common Stock of this Company and the terms and conditions,
including price and rate of exchange of such conversion or exchange; the
redemption (including sinking fund provisions), if any, of shares of such
series; and such other powers, rights, designations, preferences,
qualifications, limitations and restrictions as the Board of Directors may
desire to so fix. The Board of Directors is also expressly authorized to fix the
number of shares constituting such series and to increase or decrease the number
of shares of any series prior to the issue of shares of that series and to
decrease, but not increase, the number of shares of any series subsequent to the
issue of shares of that series, but not below, the number of shares of such
series then outstanding. In case the number of shares of any series shall be so
decreased, the shares constituting such decrease shall resume the status which
they had prior to the adoption of the resolution originally fixing the number of
shares of such series.

         FIFTH: The name and address of the incorporator is as follows:

                  NAME                      ADDRESS
                  ----                      -------
                  Anne Marie Harvey         283 Washington Avenue
                                            Albany, New York 12206



                                       2

<PAGE>   3

         SIXTH: The powers of the incorporator are to terminate upon filing of
the Certificate of Incorporation, and the name(s) and mailing address(es) of the
person(s) who is (are) to serve as Director(s) until the first annual meeting of
stockholders or until their successors are elected and qualify is (are) as
follows:

                  NAME                      ADDRESS
                  ----                      -------
                  Steven Sablotsky          10301 S.W. 128 Avenue
                                            Miami, Florida

         SEVENTH: The Directors shall have power to make and to alter or amend
the By-Laws; to fix the amount to be reserved as working capital and to
authorize and cause to be executed, mortgages and liens without limit as to the
amount, upon the property and franchises of this Corporation.

                  With the consent in writing, and pursuant to a vote of the 
holders of a majority of the capital stock issued and outstanding, the Directors
shall have authority to dispose, in any manner, of the whole property of the
Corporation.

                  The By-Laws shall determine whether and to what extent the 
accounts and books of this Corporation, or any of them, shall be open to the
inspection of the stockholders; and no stockholder shall have any right of
inspecting any account, or book, or document of this Corporation except as
conferred by Law of the By-Laws, or by resolution of the stockholders.

                  The stockholders and directors shall have power to hold their 
meetings and keep the books, documents and papers of the corporation outside the
State of Delaware, at such places as may be from time to time designated by the
By-Laws or by resolution of the stockholders or directors, except as otherwise
required by the laws of the State of Delaware.

                  It is the intention that the objects, purposes and powers 
specified in the third paragraph hereof shall, except where otherwise specified
in said paragraph, be in nowise limited or restricted by reference to or
inference from the terms of any other clause or paragraph in this Certificate of
Incorporation, but that the objects, purposes and powers specified in the third
paragraph and in each of the clauses or paragraphs of this charter shall be
regarded as independent objects, purposes, and powers.



                                       3

<PAGE>   4


         EIGHTH: The personal liability of the directors of the corporation is
hereby eliminated to the fullest extent permitted by the General Corporation Law
of the State of Delaware, as the same may be amended and supplemented.

         NINTH: The corporation shall, to the fullest extent permitted by
Section 145 of the General Corporation Law of the State of Delaware, as the same
may be amended and supplemented, indemnify any and all persons whom it shall
have power to indemnify under said section from and against any and all of the
expenses, liabilities or other matters referred to in or covered by said
section, and the indemnification provided for herein shall not be deemed
exclusive of any other rights to which those indemnified may be entitled under
any By-Law, agreement, vote of stockholders or disinterested directors or
otherwise, both as to action in his official capacity and as to action in
another capacity while holding such office, and shall continue as to a person
who has ceased to be a director, officer, employee or agent and shall inure to
the benefit of the heirs, executors and administrators of such a person.

Dated:  January 27, 1987

                                              NOVEN PHARMACEUTICALS, INC.

                                              By:  /s/ Steven Sablotsky    
                                                   --------------------------
                                                   Steven Sablotsky, Chairman

Amended:  April 10, 1987
          January 28, 1988
          June 21, 1991
          August 17, 1992
          August 2, 1994
          June 9, 1997




                                       4

<PAGE>   1

                                                                    EXHIBIT 10.4


                               INDEMNITY AGREEMENT

         THIS AGREEMENT is made and entered into as of ________________, 1999,
by and between NOVEN PHARMACEUTICALS, INC., a Delaware corporation (the
"Company"), and _______________________ (the "Indemnitee").

                             PRELIMINARY STATEMENTS

         WHEREAS, the Company desires to retain the services of the Indemnitee
as a director, officer, employee and/or agent of the Company;

         WHEREAS, Section 145 of the General Corporation Law of the State of
Delaware (the "Delaware Law") provides a non-exclusive statutory basis for the
indemnification of directors, officers, employees and agents of a Delaware
corporation and authorizes agreements between the Company and its directors,
officers, employees and agents with respect to indemnification of such
individuals.

         WHEREAS, it is reasonable, prudent and necessary for the Company
contractually to obligate itself to indemnify such persons so that they will
serve or continue to serve the Company free from undue concern that they will
not be so indemnified, and the Indemnitee is willing to serve, continue to serve
and to take on additional service for or on behalf of the Company on the
condition that he be so indemnified; and

         WHEREAS, in order to induce the Indemnitee to serve or to continue to
serve as a director, officer, employee and/or agent of the Company and/or a
subsidiary of the Company, the Company has determined and agreed to enter into
this agreement with the Indemnitee, and the Company and the Indemnitee agree as
follows:

         1. INDEMNIFICATION OF INDEMNITEE. The Company hereby agrees to hold
harmless and indemnify the Indemnitee to the fullest extent authorized or
permitted by the provisions of the Delaware Law, or by any amendment thereof or
other statutory provision authorizing or permitting such indemnification adopted
after the date hereof that has the effect of broadening (but not narrowing) the
scope of indemnification provided under Delaware Law as it exists as of the date
hereof.

         2. ADDITIONAL INDEMNIFICATION. In addition to any other indemnification
to which the Indemnitee may be entitled pursuant to Delaware Law, the Company's
Articles of Incorporation (the "Articles") or Bylaws (the "Bylaws"), or
otherwise, and subject only to the limitation set forth in Section 3 hereof, the
Company hereby further agrees to hold harmless and indemnify the Indemnitee
against any and all costs and expenses (including trial, appellate and other
attorneys' fees), judgments, fines, penalties and amounts paid in settlement,
actually and reasonably incurred by the Indemnitee in connection with any
threatened, pending or completed claim, action, suit or proceeding, whether
civil, criminal, administrative or investigative (including an action by or in
the right of the Company or a corporation, partnership, joint venture, trust,
employee benefit plan or other enterprise or by or in the right of any other
person) to which the Indemnitee is, was, or at any time becomes a party, or is
threatened to be made a party, by reason of the fact that the Indemnitee is,
was, or at any time becomes a director, officer, employee or agent of the
Company, or is or was serving or at any time serves at the request of the
Company as a director, officer, employee or agent of another corporation,
partnership, 


<PAGE>   2

joint venture, trust, employee benefit plan or other enterprise. Notwithstanding
any other provision of this Agreement, the Company shall pay and reimburse all
expenses incurred by Indemnitee in connection with his appearance as a witness
or other participation in a proceeding at a time when he is not a named
defendant or respondent in the proceeding.

         3. LIMITATIONS ON ADDITIONAL INDEMNIFICATION. No indemnification
pursuant to Section 2 hereof shall be paid by the Company if a judgment (after
exhaustion of all appeals) or other final adjudication determines that the
Indemnitee's actions, or omissions to act, were material to the cause of action
so adjudicated and constitute:

                  a. a violation of criminal law,  unless the Indemnitee had 
reasonable cause to believe his conduct was lawful; or had no reasonable cause
to believe his conduct was unlawful;

                  b. in the case of a director, a circumstance under which the
liability provisions of Section 174 of the General Corporation Law of the State
of Delaware are applicable; or

                  c. willful misconduct or a conscious disregard for the best
interests of the Company in a proceeding by or in the right of the Company to
procure a judgment in its favor or in a proceeding by or in the right of a
shareholder of the Company.

         4. DISBURSEMENT/REPAYMENT OF EXPENSES. In addition to the prompt
payment of any indemnification to which the Indemnitee may be entitled, upon the
demand of the Indemnitee, the Company shall promptly (and in any event within
five (5) business days after written demand therefor) advance to or reimburse
the Indemnitee for all reasonable expenses (including, without limitation,
trial, appellate and other attorneys' fees, court costs, judgments, fines,
penalties, amounts paid in settlement and other payments) that the Indemnitee
may incur in responding to, investigating, defending, settling or appealing any
claim, action, suit or proceeding for which it reasonably appears that the
Indemnitee may be entitled to indemnification from the Company, either pursuant
to this Agreement, Delaware Law, the Articles, the Bylaws or otherwise. The
Indemnitee agrees to reimburse the Company for all such expenses in the event,
and only to the extent, that it shall be ultimately determined that the
Indemnitee is not entitled to be indemnified by the Company for such expenses
under the provisions of Section 3 of this Agreement. Such undertaking to
reimburse the Company for amounts advanced, if it is ultimately determined that
the Indemnitee is not entitled to be indemnified by the Company, is an unlimited
general, unsecured and interest free obligation of the Indemnitee.

         5. INDEMNIFICATION PROCEDURES.

                  a. PAYMENT/DETERMINATION OF INDEMNIFICATION. Upon any request
from the Indemnitee for indemnification from the Company, whether pursuant to
this Agreement, Delaware Law, the Articles, the Bylaws or otherwise, the Company
shall promptly pay the full amount of such requested indemnification. If the
Company's Board of Directors (the "Board") reasonably believes that all or any
portion of such indemnification pursuant to this Agreement is prohibited by
Section 3 hereof, the Company shall in any event promptly pay the amount of such
indemnification, if any, that may reasonably then be paid and shall promptly
make or cause to be made a determination (the 


                                       2

<PAGE>   3

"Determination") of whether the payment of the balance is limited by Section 3
hereof. Such Determination shall be made in the following order or preference:

                           (i) by the Board of Directors by majority vote or 
consent of a quorum consisting of directors who are not, at the time of the
Determination, named parties to such action, suit or proceeding ("Disinterested
Directors"); or

                           (ii) if such a quorum of Disinterested Directors 
cannot be obtained by majority vote or consent of a committee duly designated by
the Board (in which designation all directors, whether or not Disinterested
Directors, may participate) consisting solely of two or more Disinterested
Directors; or

                           (iii) if such a committee cannot be established, by
the opinion of independent outside legal counsel employed by the Company; or

                           (iv) if such legal opinion cannot be obtained, by a
majority vote or consent of a quorum of shareholders who are not parties to such
action, suit or proceedings or, if no such quorum is obtainable, by a majority
vote of such shareholders.

                  b. PRESUMPTIONS AND EFFECT OF CERTAIN PROCEEDINGS. In making a
Determination with respect to entitlement to indemnification hereunder, the
person or persons or entity making the Determination shall presume that
Indemnitee is entitled to indemnification under this Agreement and the Company
shall have the burden of proof to overcome that presumption in connection with
the making by any person, persons or entity of any Determination contrary to
that presumption. The termination of any claim, action, suit or proceeding by
judgment, order, settlement, conviction, or upon a plea of nolo contendere or
its equivalent, shall not, of itself, be determinative of or create a
presumption that the Indemnitee is not entitled to indemnification or
reimbursement of expenses hereunder or otherwise.

                  c. RELIANCE AS SAFE HARBOR. For purposes of any Determination
hereunder, the Indemnitee shall be deemed to have acted in good faith and in a
manner he reasonably believed to be in or not opposed to the best interests of
the Company or other enterprise; or with respect to any criminal action or
proceeding, to have had reasonable cause to believe his conduct was lawful, or
no reasonable cause to believe his conduct was unlawful; if his action is based
on information, opinions, reports, or statements, including financial statements
and other financial data, prepared or presented by one or more officers or
employees of the Company whom the Director reasonably believes to be reliable
and competent in such matters presented; legal counsel, public accountants, or
other persons as to matters the Director reasonably believes are within the
persons' professional or expert competence; or a committee of the Board of
Directors of which he is not a member if the Director reasonably believes the
committee merits confidence. The term "or other enterprise" as used in this
Section 5(c) shall mean any other corporation or any partnership, joint venture,
trust, employee benefit plan or other enterprise of which the Indemnitee is or
was serving at the request of the Company as a director, officer, partner,
trustee, employee or agent. The provisions of this Section 5(c) shall not be
deemed to 



                                       3

<PAGE>   4

be exclusive or to limit in any way the other circumstances in which the
Indemnitee may be deemed to have met the applicable standard of conduct set
forth herein.

                  d. SUCCESS ON MERITS OR OTHERWISE. Notwithstanding any other
provision of this Agreement, to the extent that the Indemnitee has been
successful on the merits or otherwise in defense of any action, suit or
proceeding described herein, or in defense of any claim, issue or matter
therein, he shall be indemnified against all costs and expenses (including
trial, appellate and other attorneys' fees) actually and reasonably incurred by
him in connection with the investigation, defense, settlement or appeal thereof.
For purposes of this Section 5(d), the term "successful on the merits or
otherwise" shall include, but not be limited to, (i) any termination,
withdrawal, or dismissal (with or without prejudice) of any claim, action, suit
or proceeding against the Indemnitee without any express finding of liability or
guilt against him, (ii) the expiration of 90 days after the making of any claim
or threat of an action, suit or proceeding without the institution of the same
and without any promise of payment made to induce a settlement, or (iii) the
settlement of any action, suit or proceeding pursuant to which the Indemnitee
pays less than $15,000 in settlement.

                  e. PARTIAL INDEMNIFICATION OR REIMBURSEMENT. If the Indemnitee
is entitled under any provision of this Agreement to indemnification and/or
reimbursement by the Company for some or a portion of the costs and expenses
(including trial, appellate and other attorneys' fees), judgments, fines,
penalties or amounts paid in settlement by the Indemnitee in connection with the
investigation, defense, settlement or appeal of any action specified herein, but
not, however, for the total amount thereof, the Company shall nevertheless
indemnify and/or reimburse the Indemnitee for the portion thereof to which the
Indemnitee is entitled. The party or parties making the Determination shall
determine the portion (if less than all) of such claims, damages, expenses
(including trial, appellate and other attorneys' fees), judgments, fines or
amounts paid in settlement for which the Indemnitee is entitled to
indemnification and/or reimbursement under this Agreement.

                  f. COSTS. All costs of making any Determination required by
this Section 5 shall be borne solely by the Company, including, but not limited
to, the costs of legal counsel, proxy solicitations and judicial determinations.
The Company shall also be solely responsible for paying (i) all reasonable
expenses incurred by the Indemnitee to enforce this Agreement including trial,
appellate and other attorneys' fees and costs; and (ii) all costs of defending
any suits or proceedings challenging payments to the Indemnitee under this
Agreement including trial, appellate and other attorneys' fees and costs.

                  g. TIMING OF THE DETERMINATION. The Company shall use its best
efforts to make the Determination contemplated by this Section 5 promptly, but
in all events within the following time periods:

                           i. if the Determination is to be made by the Board 
or a committee thereof, such Determination shall be made not later than 30 days
after a written request for a Determination (a "Request") is delivered to the
Company by the Indemnitee;



                                       4

<PAGE>   5

                           ii. if the Determination is to be made by the 
Company's outside independent legal counsel, such Determination shall be made
not later than 60 days after a Request is delivered to the Company by the
Indemnitee; and

                           iii. if the Determination is to be made by the 
Company's shareholders, such Determination shall be made not later than 90 days
after a Request is delivered to the Company by the Indemnitee.

The failure to make a Determination within the above-specified time period shall
constitute a Determination that full indemnification is not limited or
prohibited by Section 3 hereof.

                  h. SHAREHOLDER VOTE ON DETERMINATION. In connection with each
meeting at which a shareholder Determination will be made, the Company shall
solicit proxies that expressly include a proposal to indemnify or reimburse the
Indemnitee. Subject to the fiduciary duties of its members under applicable law,
the Board will not recommend against Indemnification or reimbursement in any
proxy statement relating to the proposal to indemnify or reimburse the
Indemnitee.

                  i. RIGHT OF INDEMNITEE TO APPEAL ON ADVERSE DETERMINATION BY
BOARD OR COMMITTEE. If a Determination is made by the Board or a committee
thereof that all or any portion of a request for indemnification pursuant to
this Agreement is prohibited by Section 3 hereof, then upon the written request
of the Indemnitee, the Company shall cause a new Determination to be made by the
Company's shareholders in accordance with Section 5a(iv), at the next regular or
special meeting of shareholders. Such Determination by the Company's
shareholders shall be binding and conclusive for all purposes of this Agreement,
but shall not preclude the Indemnitee from seeking court-ordered indemnification
or reimbursement pursuant to any provision of the Delaware Law or otherwise.

                  j. RIGHT OF INDEMNITEE TO SELECT FORUM FOR INDEMNIFICATION. If
at any time subsequent to the date of this Agreement, "Continuing Directors" (as
defined below) do not constitute a majority of the members of the Board, or
there is otherwise a change in control of the Company (as contemplated by Item
403(c) of Securities and Exchange Commission Regulation S-K), then upon the
request of the Indemnitee, the Company shall cause the Determination required by
this Section 5 to be made by special legal counsel designated by the Indemnitee
and approved by the Board (which approval shall not be unreasonably withheld),
which counsel shall be deemed to satisfy the requirements of Section 5(a)(iii)
hereof. If none of the legal counsel selected by the Indemnitee are willing
and/or able to make the Determination, then the Company shall cause the
Determination to be made by a majority vote or consent of a Board committee
consisting solely of Continuing Directors. For purposes of this Agreement, a
"Continuing Director" means either a member of the Board at the date of this
Agreement or a person nominated to serve as a member of the Board by a majority
of the then Continuing Directors.

                  k. ACCESS BY THE INDEMNITEE TO DETERMINATION. The Company
shall afford to the Indemnitee and his representative ample opportunity to
present evidence of the facts upon which the Indemnitee relies for
indemnification or reimbursement, together with other information relating to
any 


                                       5

<PAGE>   6

requested Determination. The Company shall also afford the Indemnitee the
reasonable opportunity to include such evidence and information in any Company
proxy statement relating to a shareholder Determination.

         6. CONTRIBUTION.

                  a. If the indemnification provided in Sections 1 and 2 hereof
is unavailable and may not be paid to the Indemnitee for any reason other than
those set forth in Section 3 hereof, then in respect of any threatened, pending
or completed action, suit or proceeding in which the Company is jointly liable
with the Indemnitee (or would be joined in such action, suit or proceeding), the
Company shall contribute to the amount of expenses, judgments, fines and
settlements paid or payable by the Indemnitee in such proportion as is
appropriate to reflect (i) the relative benefits received by the Company on the
one hand and the Indemnitee on the other hand from the transaction from which
such action, suit or proceeding arose, and (ii) the relative fault of the
Company on the one hand and of the Indemnitee on the other in connection with
the events that resulted in such expenses, judgments, fines or settlement
amounts, as well as any other relevant equitable considerations. The relative
fault of the Company on the one hand and of the Indemnitee on the other shall be
determined by reference to, among other things, the parties' relative intent,
knowledge, access to information and opportunity to correct or prevent the
circumstances resulting in such expenses, judgments, fines or settlement
amounts. The Company agrees that it would not be just and equitable if
contribution pursuant to this Section 6 were determined by pro rata allocation
or any other method of allocation that does not take into account the foregoing
equitable considerations.

                  b. The determination as to the amount of the contribution, if
any, shall be made by:

                           i. a court of competent jurisdiction upon the 
application of both the Indemnitee and the Company (if an action or suit had
been brought in, and final determination had been rendered by such court);

                           ii. the Board by a majority vote of a quorum 
consisting of directors who were not parties to such action, suit or proceeding;
or

                           iii. outside independent legal counsel of the 
Company, if a quorum is not obtainable for purpose of (ii) above, or, even if
obtainable, a quorum of Disinterested Directors so directs.

         7. NOTIFICATION AND DEFENSE OF CLAIM. Promptly after receipt of notice
of the commencement of any action, suit or proceeding, the Indemnitee will, if a
claim in respect thereof is to be made against the Company under this Agreement,
notify the Company of the commencement thereof, but the omission to so notify
the Company will not relieve the Company from any liability that it may have to
the Indemnitee otherwise than under this Agreement. With respect to any such
action, suit or proceeding as to which the Indemnitee so notifies the Company:

                  a. the Company will be entitled to participate therein at 
its own expense;



                                       6
<PAGE>   7

                  b. except as otherwise provided below, the Company may assume
the defense thereof, with counsel satisfactory to the Indemnitee. After notice
from the Company to the Indemnitee of its election to assume the defense, the
Company will not be liable to the Indemnitee under this Agreement for any legal
or other expenses subsequently incurred by the Indemnitee in connection with the
defense thereof, other than reasonable costs of investigation or as otherwise
provided below. The Indemnitee shall have the right to employ his counsel in
such action, suit or proceeding, but the fees and expenses of such counsel
incurred after notice from the Company of its assumption of the defense thereof
shall be at the expense of the Indemnitee unless: (i) the employment of counsel
by the Indemnitee has been authorized by the Company; (ii) the Indemnitee shall
have reasonably concluded that there may be a conflict of interest between the
Company and the Indemnitee in the conduct of the defense of such action; or
(iii) the Company shall not in fact have employed counsel to assume the defense
of such action, in each of which cases the fees and expenses of the Indemnitee's
counsel shall be at the expense of the Company. The Company shall not be
entitled to assume the defense of any action, suit or proceeding brought by or
on behalf of the Company or as to which the Indemnitee shall have come to the
conclusion provided for in (ii) above; and

                  c. the Company shall not be liable to indemnify the Indemnitee
under this Agreement for any amounts paid in settlement of any action or claim
effected without its written consent. The Company shall not settle any action or
claim in any manner that would impose any penalty or limitation on the
Indemnitee without the Indemnitee's written consent. Neither the Company nor the
Indemnitee will unreasonably withhold its or his consent to any proposed
settlement.

         8. LIABILITY INSURANCE. So long as the Indemnitee shall continue to
serve as a director or officer of the Company (or shall continue at the request
of the Company to serve as a director or officer of another corporation,
partnership, joint venture, trust or other enterprise), the Company will use its
best efforts to purchase and maintain in effect for the benefit of the
Indemnitee one or more valid, binding and enforceable policy or policies of D&O
Insurance providing coverage within limits determined by the Board in its sole
discretion. Notwithstanding the foregoing, the Company shall not be required to
purchase or maintain such insurance policy, if, in the sole discretion of the
Board (i) such insurance is not reasonably available; (ii) the premium cost for
such insurance is disproportionate to the amount of coverage; or (iii) the
coverage provided by such insurance is so limited by exclusions that there is
insufficient benefit from such insurance.

         9. DISCLOSURE OF PAYMENTS. Except as expressly required by law, neither
party shall disclose any payments under this Agreement unless prior approval of
the other party is obtained. Any payments to the Indemnitee that must be
disclosed shall, unless otherwise required by law, be described only in Company
proxy or information statements relating to special and/or annual meetings of
the Company's shareholders, and the Company shall afford the Indemnitee the
reasonable opportunity to review all such disclosures and, if requested, to
explain in such statement any mitigating circumstances regarding the events
reported.

         10. CONTINUATION OF OBLIGATIONS. All agreements and obligations of the
Company contained herein shall continue during the period the Indemnitee is a
director, officer, employee or 


                                       7

<PAGE>   8

agent of the Company (or is serving at the request of the Company as a director,
officer, employee or agent of another corporation, partnership, joint venture,
trust or other enterprise), and shall continue thereafter for so long as the
Indemnitee shall be subject to any possible claim or threatened, pending or
completed action, suit or proceeding, whether civil, criminal or investigative,
by reason of the fact that the Indemnitee has ceased to serve in any such
capacity due to his resignation, removal by vote of directors or shareholders,
termination, death, disability or otherwise.

         11. ENFORCEMENT.

                  a. The Company expressly confirms and agrees that it has
entered into this Agreement and assumed the obligations imposed on it hereby in
order to induce the Indemnitee to serve or to continue to serve as a director,
officer, employee and/or agent of the Company and/or a subsidiary of the
Company, and acknowledges that the Indemnitee is relying upon this Agreement in
agreeing to serve or to continue to serve in such capacity.

                  b. In the event the Indemnitee is required to bring any action
to enforce his rights and to collect monies due under this Agreement and is
successful in such action, the Company shall reimburse the Indemnitee for all of
the Indemnitee's reasonable fees and expenses in bringing and pursuing such
action, including reasonable attorney's fees (including trial, appellate and
other attorney's fees), court costs and other related expenses.

         12. MISCELLANEOUS.

                  a. COOPERATION AND INTENT. The Company shall cooperate in good
faith with the Indemnitee and use its best efforts to ensure that the Indemnitee
is indemnified and/or reimbursed for expenses as described herein to the fullest
extent permitted under the provisions of this Agreement.

                  b. NONEXCLUSIVITY; SUBROGATION; ENTIRE AGREEMENT. The rights
of indemnification and reimbursement provided in this Agreement shall be in
addition to any rights by which the Indemnitee may otherwise be entitled by
Delaware Law, the Articles, the Bylaws, a vote of the Company's shareholders, or
otherwise. In the event of any payment under this Agreement, the Company shall
be subrogated to the extent of such payment to all of the rights of recovery of
the Indemnitee, who shall execute all papers required and take all action
necessary to secure such rights, including the execution of such documents as
are necessary to enable the Company to bring suit to enforce such rights. The
Company shall not be liable under this Agreement to make any payment of amounts
otherwise indemnifiable hereunder if and to the extent that the Indemnitee has
otherwise actually received such payment under any insurance policy, contract,
agreement or otherwise. This Agreement constitutes the entire agreement between
the Company and the Indemnitee with respect to the subject matter hereof and
supersedes all prior agreements, understandings, negotiations and discussions,
both written and oral, between the parties hereto with respect to such subject
matter (the "Prior Agreements"); provided, however, that if this Agreement shall
ever be held void or unenforceable for any reason whatsoever, and is not
reformed pursuant to Section 12(d) hereof, then (i) this Agreement shall not be
deemed to have superseded any Prior Agreements; (ii) all of such Prior
Agreements shall be deemed to be in full force and effect notwithstanding the
execution of this Agreement; and (iii) the Indemnitee shall be entitled to
maximum indemnification benefits provided 



                                       8

<PAGE>   9

under Delaware Law, the Articles, the Bylaws, a vote of Company's shareholders,
or any Prior Agreements.

                  c. EFFECTIVE DATE. The provisions of this Agreement shall
cover claims, actions, suits, and proceedings whether now pending or hereafter
commenced and shall be retroactive to cover acts or omissions or alleged acts or
omissions that heretofore have taken place.

                  d. SEVERABILITY; REFORMATION. Each of the provisions of this
Agreement is a separate and distinct agreement and independent of the others, so
that if any provision hereof shall be held to be invalid or unenforceable in
whole or in part for any reason, such invalidity or unenforceability shall not
affect the validity or enforceability of the other provisions hereof. In the
event that all or any portion of this Agreement is ever held void or
unenforceable by a court of competent jurisdiction, then the parties hereto
hereby expressly authorize such court to modify any provision(s) held void or
unenforceable to the extent, and only to the extent, necessary to render it
valid and enforceable.

                  e. NOTICES. All notices, requests, demands and other
communications hereunder shall be in writing and shall be deemed to have been
duly given if (i) delivered by hand and receipted for by the party to whom said
notice or other communication is directed, or (ii) mailed by certified or
registered mail, postage prepaid, on the third business day after the date on
which it is so mailed:

If to the Indemnitee:  To the address set forth on the signature page hereof.

If to the Company:     Noven Pharmaceuticals, Inc.
                       11960 S.W. 144 Street
                       Miami, FL  33186

or to such other address as may have been furnished by either party to the
other.

                  f. AMENDMENTS OR MODIFICATION. This Agreement may not be
amended or modified in any way except by a written instrument executed by all of
the parties.

                  g. GOVERNING LAW. This Agreement shall be governed by,
interpreted and enforced in accordance with the laws of the State of Delaware,
without giving effect to the principles of conflicts of law thereof.

                  h. SUCCESSOR AND ASSIGNS. This Agreement shall be binding,
upon the Indemnitee and the Company, its successors and assigns, and shall inure
to the benefit of the Indemnitee, his heirs, personal representatives,
successors and assigns and to the benefit of the Company, its successors and
assigns.

                  i. IDENTICAL COUNTERPARTS. This Agreement may be executed in
one or more counterparts, each of which shall for all purposes be deemed to be
an original but all of which together shall constitute one and the same
agreement. Only one such counterpart signed by the party against whom
enforceability is sought needs to be produced to evidence the existence of this
Agreement.



                                       9

<PAGE>   10

                  j. HEADINGS. The headings of the sections of this Agreement
are inserted for convenience only and shall not be deemed to constitute part of
this Agreement or to affect the construction thereof.

         IN WITNESS WHEREOF, the parties hereto have executed this Agreement on
and as of the day and year first above written.

                                       NOVEN PHARMACEUTICALS, INC.



                                       BY:
                                          --------------------------------------
                                          Robert C. Strauss, President and
                                          Chief Executive Officer


                                       THE INDEMNITEE:

                                       -----------------------------------------

                                       Address:

                                       -----------------------------------------

                                       -----------------------------------------






                                       10

<PAGE>   1


                                                                     EXHIBIT 23

               CONSENT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS

We consent to the incorporation by reference in Registration Statement No.
333-64081 of Noven Pharmaceuticals, Inc. on Form S-8 and in Registration
Statement No. 333-56293 of Noven Pharmaceuticals, Inc. on Form S-3 of our report
dated March 5, 1999, appearing in this Annual Report on Form 10-K of Noven
Pharmaceuticals, Inc. for the year ended December 31, 1998.

Miami, Florida 
March 26, 1999







<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM NOVEN
PHARMACEUTICALS, INC. FORM 10-K FOR THE YEAR ENDED DECEMBER 31, 1998 AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-START>                             JAN-01-1998
<PERIOD-END>                               DEC-31-1998
<CASH>                                           5,573
<SECURITIES>                                         0
<RECEIVABLES>                                    3,312
<ALLOWANCES>                                       268
<INVENTORY>                                      2,733
<CURRENT-ASSETS>                                15,260
<PP&E>                                          20,376
<DEPRECIATION>                                   4,859
<TOTAL-ASSETS>                                  40,156
<CURRENT-LIABILITIES>                            6,187
<BONDS>                                              0
                                2
                                          0
<COMMON>                                             0
<OTHER-SE>                                      28,325
<TOTAL-LIABILITY-AND-EQUITY>                    40,156
<SALES>                                         20,114
<TOTAL-REVENUES>                                21,842
<CGS>                                            9,447
<TOTAL-COSTS>                                   26,360
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                 (4,079)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                             (4,079)
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