LILLIAN VERNON CORP
10-Q, 1996-07-09
CATALOG & MAIL-ORDER HOUSES
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                                    Form 10-Q

                        SECURITIES AND EXCHANGE COMMISSION


                              Washington, D.C.  20549


  (Mark One)
         [X]      QUARTERLY REPORT PURSUANT TO SECTION 13 OR
                  15(d) OF THE SECURITIES EXCHANGE ACT OF 1934.


                  For the quarterly period ended May 25, 1996.
                  --------------------------------------------

                                      OR


         [ ]      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                  OF THE SECURITIES EXCHANGE ACT OF 1934.

                  For the transition period from......to.........

                  Commission file number 1-9637.



                          LILLIAN VERNON CORPORATION
                         ----------------------------
                  (Exact Name of Registrant as Specified in its Charter)

        Delaware                                   13-2529859
    ----------------                           -----------------
(State or other jurisdiction             (IRS Employer Identification Number)
of incorporation or organization)

                 543 Main Street, New Rochelle, New York 10801
                -----------------------------------------------
              (Address of principal executive offices) (Zip Code)

                                 914-576-6400
                ------------------------------------------------
             (Registrant's telephone number, including area code)

                                      N/A
            -----------------------------------------------------
            (Former name, former address and former fiscal year, if
                          changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of
1934 during the preceding 12 months (or such shorter period that the
registrant was required to file such reports) and (2) has been subject to such
filing requirements for the past 90 days.
Yes X  No
   ---    ---


Number of shares outstanding of each of the issuer's classes of common stock:


9,727,411 Shares of Common Stock, $.01 par value, as of July 2, 1996.







     
<PAGE>







                          LILLIAN VERNON CORPORATION


                                   Form 10-Q

                                 May 25, 1996


Part I. Financial Information                                      Page #
- ------------------------------                                    --------

        Item 1.
        Consolidated Balance Sheets as of
        May 25, 1996, May 27, 1995
        (unaudited) and February 24, 1996
        (audited)                                                     3


        Consolidated Statements of Operations
        for the quarters ended May 25, 1996
        and May 27, 1995 (unaudited)                                  4


        Consolidated Statements of Cash Flows
        for the quarters ended May 25, 1996
        and May 27, 1995 (unaudited)                                   5


        Notes to Consolidated Financial
        Statements                                                     6


        Item 2.
        Management's Discussion and Analysis
        of Financial Condition and Results
        of Operations                                                7-8


Part II. Other Information                                             9
- --------------------------

Signatures                                                            10

Exhibits                                                              11




                                  Page 2 of 11






     


<PAGE>

PART I. FINANCIAL INFORMATION
ITEM I. FINANCIAL STATEMENTS

                 LILLIAN VERNON CORPORATION AND SUBSIDIARIES
                         CONSOLIDATED BALANCE SHEETS
                            (DOLLARS IN THOUSANDS)

<TABLE>
<CAPTION>
                                               MAY 25,     MAY 27,  FEBRUARY 24,
                                                1996        1995       1996
                      ASSETS                 ----------  --------   -----------
                     ---------
                                                  (UNAUDITED)      (AUDITED)
<S>                                               <C>         <C>         <C>
Current assets:
  Cash and cash equivalents  ..............   $ 15,293    $ 39,101      $ 25,771
  Accounts receivable  ....................      9,027      10,717        21,435
  Merchandise inventories  ................     30,689      32,878        30,948
  Deferred income taxes  ..................        870          --           923
  Prepayments and other current assets  ...     24,219       9,038        14,231
                                              ----------  ----------   ---------
  Total current assets ....................     80,098      91,734        93,308
Property, plant and equipment, net (Note 1)     37,512      29,534        33,624
Deferred catalog costs ....................      6,339       7,874         6,506
Other assets ..............................      2,949       3,018         2,947
                                              ----------  ---------- -----------
  Total ...................................   $126,898    $132,160      $136,385
                                             ----------  ---------- ------------

LIABILITIES AND STOCKHOLDERS' EQUITY
- ------------------------------------
Current liabilities:
  Trade accounts payable and accrued
   expenses  ...............................  $ 10,500    $ 15,284      $ 12,115
  Customer deposits  ............ .........         99         158           128
  Current portion of long-term debt and
   lease obligations ......................      1,461       1,428         1,452
  Income taxes payable.....................         --          --         2,892
  Deferred income taxes....................         --          58            --
                                              ----------  ----------  ----------
  Total current liabilities ...............     12,060      16,928        16,587

Long-term debt, less current portion ......      1,908       3,184         2,544
Capital lease obligations, less current
 portion ..................................        289         474           339
Deferred compensation .....................      3,200       3,071         3,099
Deferred income taxes .....................        633         856           623
                                              ----------  ----------  ----------
  Total liabilities .......................     18,090      24,513        23,192
                                              ----------  ---------- -----------

Stockholders' equity:
  Preferred stock, $.01 par value; 2,000,000
   shares  authorized; no shares issued and
   outstanding  ...........................         --          --           --
  Common stock, $.01 par value; 20,000,000
   shares  authorized; issued--10,336,415 shares,
   9,934,537  shares and 9,993,643 shares .        103          99           100
  Additional paid-in capital  .............     30,489      26,146        27,026
  Retained earnings  ......................     87,603      85,416        91,923
  Unearned compensation  ..................       (125)         --            --
  Treasury stock, at cost--608,458 shares,
   227,699  shares and 359,999 shares .....     (9,262)     (4,014)      (5,856)
                                             ----------  --------- -------------
  Total stockholders' equity ..............    108,808     107,647       113,193
                                             ----------  --------- -------------
  Total ...................................   $126,898    $132,160      $136,385
                                            ----------  --------- --------------
</TABLE>

                See Notes to Consolidated Financial Statements


                                  Page 3 of 11






     
<PAGE>
                 LILLIAN VERNON CORPORATION AND SUBSIDIARIES
                    CONSOLIDATED STATEMENTS OF OPERATIONS
                   (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
                                 (UNAUDITED)

<TABLE>
<CAPTION>
                                                        FISCAL QUARTER ENDED
                                                      ----------------------
                                                        MAY 25,     MAY 27,
                                                          1996        1995
                                                      ----------  ----------
<S>                                                   <C>         <C>
Revenues ............................................   $26,313     $29,614
Costs and expenses:
 Product and delivery costs .........................    14,048      15,229
 Selling, general and administrative expenses  ......    17,861      18,972
                                                      ----------  ----------
                                                         31,909      34,201
                                                      ----------  ----------

  Operating loss ....................................    (5,596)     (4,587)
Interest income .....................................       293         521
Interest expense ....................................      (116)       (152)
                                                      ----------  ----------
  Loss before income taxes ..........................    (5,419)     (4,218)

Provision for (benefit from) income taxes:
 Current ............................................    (1,851)     (1,741)
 Deferred ...........................................        63         349
                                                      ----------  ----------
                                                         (1,788)     (1,392)
                                                      ----------  ----------
  Net loss ..........................................   $(3,631)    $(2,826)
                                                      ----------  ----------

Net loss per common share ...........................   $  (.38)    $  (.29)
                                                      ----------  ----------

Weighted average number of common shares outstanding      9,617       9,686
                                                      ----------  ----------
</TABLE>

                See Notes to Consolidated Financial Statements




                                  Page 4 of 11








     

<PAGE>

                 LILLIAN VERNON CORPORATION AND SUBSIDIARIES
                    CONSOLIDATED STATEMENTS OF CASH FLOWS
                            (DOLLARS IN THOUSANDS)

<TABLE>
<CAPTION>
                                                                      FISCAL QUARTER ENDED
                                                                    ----------------------
                                                                      MAY 25,     MAY 27,
                                                                        1996        1995
                                                                    ----------  ----------
                                                                          (UNAUDITED)
<S>                                                                 <C>         <C>
Cash Flows from operating activities:
 Net loss .........................................................   $  (3,631)  $ (2,826)
 Adjustments to reconcile net loss to net cash provided by (used
  in) operating activities:
  Depreciation ....................................................        602        644
  Amortization ....................................................         57         87
  (Increase) decrease in accounts receivable ......................     12,408     10,765
  (Increase) decrease in merchandise inventories ..................        259     (2,460)
  (Increase) decrease in prepayments and other current assets  ....     (9,988)    (1,543)
  (Increase) decrease in deferred catalog costs ...................        167     (1,242)
  (Increase) decrease in other assets .............................        (48)       (59)
  Increase (decrease) in trade accounts payable and accrued
   expenses .......................................................     (1,615)     1,228
  Increase (decrease) in customer deposits ........................        (29)      (227)
  Increase (decrease) in income taxes payable .....................     (2,892)    (3,576)
  Increase (decrease) in deferred compensation ....................        101        158
  Increase (decrease) in deferred income taxes ....................         63        349
                                                                    ----------  ----------
   Net cash provided by (used in) operating activities  ...........     (4,546)     1,298
                                                                    ----------  ----------
Cash flows from investing activities:
 Purchases of property, plant and equipment .......................     (4,490)      (591)
                                                                    ----------  ----------
   Net cash used in investing activities ..........................     (4,490)      (591)
                                                                    ----------  ----------
Cash flows from financing activities:
 Principal payments on long-term debt and capital lease
  obligations .....................................................       (677)      (669)
 Proceeds from issuance of common stock ...........................        849        666
 Dividends paid ...................................................       (690)      (679)
 Payments to acquire treasury stock ...............................     (1,575)        --
 Other ............................................................        651        297
                                                                    ----------  ----------
   Net cash used in financing activities ..........................     (1,442)      (385)
                                                                    ----------  ----------
   Net increase (decrease) in cash and cash equivalents  ..........    (10,478)       322
                                                                    ----------  ----------
Cash and cash equivalents at beginning of period ..................     25,771     38,779
                                                                    ----------  ----------
Cash and cash equivalents at end of period ........................   $ 15,293    $39,101
                                                                    ----------  ----------
Supplemental disclosures of cash flow information:
 Cash paid during the period for:
  Interest ........................................................   $    216    $   288
  Income taxes ....................................................      3,104      3,884
Supplemental disclosure of noncash financing activities--see Note 2
</TABLE>

                See Notes to Consolidated Financial Statements






                                  Page 5 of 11








     
<PAGE>






                  LILLIAN VERNON CORPORATION AND SUBSIDIARIES
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS




The consolidated financial statements included herein have been prepared by
the Company, without audit, pursuant to the rules and regulations of the
Securities and Exchange Commission. The year-end balance sheet data
was derived from audited financial statements, but does not include all
disclosures required by generally accepted accounting principles. The interim
financial statements furnished with this report reflect all adjustments,
consisting only of items of a normal recurring nature, which are, in the
opinion of management, necessary for the fair statement of the consolidated
financial condition and consolidated results of operations for the interim
periods presented. It is suggested that these financial statements be read in
conjunction with the financial statements and notes thereto included in the
Company's Annual Report on Form 10-K for the year ended February 24, 1996.


1. PROPERTY, PLANT AND EQUIPMENT
   ------------------------------
   Property, plant and equipment are summarized as follows (in thousands):

<TABLE>
<CAPTION>
                                                  May 25,     May 27,   February 24,
                                                   1996        1995        1996
                                                 --------    --------  -------------
<S>                                              <C>         <C>       <C>

   Land and buildings                            $28,078     $20,196     $25,578
   Machinery and equipment                        23,851      22,214      21,894
   Furniture and fixtures                          3,248       3,040       3,240
   Leasehold improvements                          3,801       3,574       3,777
   Capital leases                                  1,262       1,262       1,262
                                                 -------     -------     -------

    Total property, plant & equipment,
     at cost                                      60,240      50,286      55,751

    Less, accumulated depreciation and
     amortization                                 22,728      20,752      22,127
                                                 -------     -------     -------

   Property, plant and equipment - net           $37,512     $29,534     $33,624
                                                 -------     -------     -------

</TABLE>

2. NONCASH FINANCING ACTIVITIES
   ----------------------------

   During the three months ending May 25, 1996, non-qualified stock options
   aggregating 180,000 shares were exercised by one of the Company's Officers,
   with a total exercise price of $1,440,000. As consideration for
   the exercise price and for income taxes required to be withheld, the Company
   received an aggregate of 133,759 shares of Lillian Vernon Common Stock, which
   are reported as Treasury Stock on the balance sheet. The number of shares was
   determined by the market price of the Company's common stock on the exercise
   date.




                                  Page 6 of 11







     
<PAGE>




ITEM 2
- ------
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
- -----------------------------------------------------------
AND RESULTS OF OPERATIONS
- -------------------------

Results of Operations
- ---------------------
First Quarter Ended May 25, 1996
- --------------------------------
Revenues for the quarter ended May 25, 1996 of $26.3 million decreased by $3.3
million, or 11.1%, as compared to the same period last year. The decrease in
revenues was primarily attributable to the Company's strategic decision to
reduce catalog circulation by approximately 20% in the first quarter.
Circulation was reduced because higher paper prices required the Company to more
closely target catalog circulation to those customers whose sales response was
expected to cover the higher costs of the catalogs. The Company anticipates
increasing circulation in the second half of the fiscal year, its most important
selling season. Average revenue per order increased approximately 7%, and
customer response rate increased by approximately 6%.

Product and delivery costs decreased by $1.2 million, or 7.8%, in the quarter
ended May 25, 1996, as compared to the same period last year. The decrease in
costs was principally attributable to lower order volume. As a percentage of
revenues, these costs increased from 51.4% to 53.4% in the current quarter.
The rise in costs as a percentage of revenues was principally due to the
effect of fixed costs of the Company's distribution center and its labor force
on the lower sales volume. Gross profit on products sold was comparable to the
same period last year.

Selling, general and administrative expenses ("SG&A"), the largest component
of which is the cost of producing, printing and distributing the Company's
catalogs, decreased $1.1 million, or 5.9% in the current quarter, principally
because of the circulation reduction. As a percentage of revenues, SG&A costs
rose from 64.1% to 67.9%. Although average revenue per catalog rose by 13.5%,
catalog costs rose at a faster rate, causing SG&A as a percentage of revenues
to increase. Higher paper prices were the principal factor which raised the
average cost of the Company's catalogs in the first quarter, as compared to the
first quarter last year. The impact of these higher paper prices was to
increase expense by approximately $1.2 million on a pretax basis, or $.08 per
share. Higher paper costs are expected to continue to negatively affect the
Company's earnings for the second quarter of the fiscal year as well. The other
elements of SG&A costs declined in dollars in the current quarter, but rose as
a percentage of revenues due to the revenue reduction.

Interest income for the quarter ended May 25, 1996 of $293,000 decreased by
$228,000 as compared to the first quarter of the prior year, principally due
to a lower investment balance. Interest expense for the quarter ended May 25,
1996 of $116,000 was $36,000 lower than the same period last year, due to debt
repayments.

The effective income tax rate was 33% in the current quarter, the same as in
the first quarter of fiscal 1996.

Financial Condition
- -------------------
The Company's current ratio at May 25, 1996 was 6.64 to 1, as compared to 5.63
to 1 at February 24, 1996 and 5.42 to 1 at May 27, 1995. The Company's working
capital needs have been met with funds generated from operations.

During the quarter ended May 25, 1996, the Company used more funds for net
working capital needs than in the same quarter last year. Higher receivables
from the deferred billing program were collected in the current quarter as
compared with the first quarter last year. The net reduction in inventory levels
in the quarter also improved cash flow as compared to last year. However, the
Company spent more on future catalog editions than last year, and prepayments
and other current assets on the Balance Sheet increased, primarily reflecting a
higher paper inventory. Due to a very tight market for paper last year, the
Company purchased additional paper to ensure an uninterrupted supply to produce
its catalogs. The additional paper is



                                  Page 7 of 11






     
<PAGE>


expected to be consumed by the end of fiscal 1997. During the quarter, the
Company spent $4.5 million on capital expenditures, including approximately $4.0
million related to the expansion of its National Distribution Center. In
addition, the Company paid $1.6 million to repurchase 114,700 shares of its
common stock, received $849,000 for the issuance of stock, principally due to
the exercise of stock options which were expiring, and paid a $.07 per share
cash dividend totalling $690,000.

As more fully described in the Company's Annual Report on Form 10K for the
fiscal year ended February 24, 1996, the Company has received a commitment from
Chemical Bank to provide a $40 million four-year revolving credit facility. The
facility can be used to finance working capital needs, the expansion of the
Company's National Distribution Center, and up to $10 million of inventory
letters of credit. The Company expects to finalize the facility in July 1996.



                                  Page 8 of 11








     
<PAGE>


PART II.



                               OTHER INFORMATION
                              -------------------


Items 1, 2, 3, and 4 are not applicable and have been omitted.

Item 5. Other Information
- ------
        On June 27, 1996, Robert S. Mednick joined the Company as Vice
        President - Chief Financial Officer. For the past 17 years, Mr.
        Mednick, 53, was Vice President of Finance and Chief Financial Officer
        at U.S. Sales Corporation, one of the nation's largest privately-held
        direct marketing catalog companies. He has 30 years of corporate
        finance experience in the direct mail and retailing industries.
        Mr. Mednick will report to Howard Goldberg, President and Chief
        Operating Officer.

Item 6.  Exhibits and Reports on Form 8-K
- -------
Exhibit #10.33: Employment Agreement dated May 30, 1996 between Robert S.
                Mednick and Lillian Vernon Corporation.

Exhibit #11:  Computation of Loss per Share Assuming Primary and Full Dilution

Reports on Form 8-K:

         -    Filed April 15, 1996 - Item 5 - Other Information:  Employment
              Agreement Between Registrant and Howard P. Goldberg - President
              and Chief Operating Officer and Director.








                                  Page 9 of 11











     
<PAGE>









                                  SIGNATURES



Pursuant to the requirements of the Securities and Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, a duly authorized officer and registrant's principal financial
and accounting officer.



                            Lillian Vernon Corporation



                            /s/ Robert S. Mednick
                     By:    ----------------------------
                            Robert S. Mednick
                            Vice President-Chief Financial Officer








                                 Page 10 of 11












Date:  July 8, 1996























                                    May 30, 1996


Mr. Robert S. Mednick
5711 Hoback Glen Road
Hidden Hills, California  91301

Dear Mr. Mednick:

          We are writing to confirm our understanding regarding your
employment by Lillian Vernon Corporation (the "Company").

          1. You will be employed as the Vice President - Chief Financial
Officer of the Company for a term of one (1) year commencing no later than
July 1, 1996 ("Initial Term"). After expiration of the Initial Term, your
employment will continue at will, subject to your rights herein with respect
to termination without "cause". In the event that you are terminated without
"cause", as that term is herein defined, at any time whether or not during the
Initial Term, you will be entitled to receive an amount equal to the pro rata
amount of your base salary to the later of eighteen (18) months from the
commencement of your employment or six (6) months after termination of your
employment. You shall have no obligation to mitigate damages. You will have
the customary duties and authority of a Chief Financial Officer of a public
company. You will report directly to the Company's President and Chief
Operating Officer, Howard Goldberg. You will also report, on a "dotted-line"
basis to the Company's Chief Executive Officer, Lillian Vernon. All of the
Company's finance, cash management, internal audit and accounting personnel,
including, among others, the Company's controller, shall report to you.

          2. Your annual salary will be Two Hundred Twenty-Five Thousand
($225,000) Dollars. In addition to your base salary, you shall be entitled to
receive an annual bonus of up forty (40%)





     
<PAGE>




Mr. Robert Mednick
May 30, 1996
Page 2


percent of your base annual compensation as determined by the Compensation
Committee of the Board of Directors of the Company, in their sole discretion,
pursuant to the terms and conditions of the Company's Executive Bonus Plan.

          3. The Company shall grant to you, on the date of the commencement
of your employment, non-qualified stock options for twenty-five thousand
(25,000) shares of common stock which will vest and become exercisable over a
three-year period - one-third (1/3) on each annual anniversary date of your
employment. The exercise price shall be the closing price of the stock on the
American Stock Exchange on the date of the commencement of your employment.
The Company shall also grant to you five thousand (5,000) shares of Restricted
Stock at par value, which will vest on the first anniversary date of your
employment with the Company. The above grants shall be made pursuant to the
Company's Performance Unit, Restricted Stock, Non-Qualified Option and
Incentive Stock Option Plan, as amended (the "Plan"). You shall be eligible to
receive further grants of options and restricted stock under the Plan, as
appropriate for your position, as determined by the Compensation Committee. In
the event that you are terminated at any time (whether or not during the
Initial Term) without "cause", all stock options which you hold will vest in
full and become immediately exercisable and all restricted stock which you
hold will immediately vest. In the event of a change of control (whether or
not during the Initial Term), as that term is herein defined, all stock
options which you hold will vest in full and become immediately exercisable
and all restricted stock which you hold will immediately vest. For purposes
hereof, a Change in Control shall be deemed to have occurred (i) if there has
occurred a "change in control", as the term "control" is defined in Rule 12b-2
promulgated under the Securities Exchange Act of 1934, as amended at the date
hereof (the "Act"), (ii) when any "person" (as such term is defined in
Sections 3(a)(9) and 13(d)(3) of the Act) becomes a beneficial owner, directly
or indirectly, of securities of the Company representing fifty (50%) percent
or more of the Company's then outstanding securities having the right to vote
on the election of directors, (iii) when individuals who are members of the
Company's Board of Directors at any one time shall immediately thereafter
cease to constitute a majority of the Board of Directors or (iv) when a
majority of the directors elected at an annual or special meeting of
stockholders are not individuals nominated by the Company's incumbent Board of
Directors.

          4. The Company will reimburse you for a leased automobile for
business and personal use in an amount not to exceed $5,000 per year. You will
also be provided with a gas credit card and will be reimbursed for maintenance
and repairs on





     
<PAGE>




Mr. Robert Mednick
May 30, 1996
Page 3


this car. You will also be provided with appropriate automobile insurance. If
you are in an accident during personal use, you will be responsible for the
insurance deductible. You will receive a supplemental Form W-2 at the end of
the year for personal use of said automobile as required by applicable
Internal Revenue Service regulations.

          5. During the employment period, you shall be furnished with such
benefits (including but not limited to any health, disability and life
insurance benefits and profit sharing plans and the like) as are made
available to other senior executives of the Company subject, however, to such
eligibility requirements, restrictions and limitations as may be generally
provided with regard to any such benefits and plans and subject always to the
Company's right to amend or terminate such benefits or plans for its employees
generally or its senior executives.

          6. The Company will pay you directly or reimburse you for all
one-time expenses, not to exceed Twelve Thousand ($12,000) Dollars in the
aggregate, that you incur as a result of the relocation of you and your
household goods from California to the New York area.

          7. The Company shall be entitled, in accordance with the procedures
set forth below, to terminate this Agreement and to discharge you for "cause"
without further obligation or liability on the part of the Company under the
terms of this Agreement or otherwise relating to your employment except for
accrued compensation and benefits. The term "cause" shall be limited to the
following grounds:

                (i) You shall fail to remedy any intentional material breach of
your obligations to the Company, under this Agreement, within fifteen (15)
business days after you have received written notice from the Company
specifying such breach in reasonable detail, or if such breach cannot be
reasonably remedied within fifteen (15) business day period, you shall have
commenced diligent efforts to remedy such breach within such fifteen (15)
business day period and shall have remedied such breach within sixty (60) days
after you have received written notice as aforesaid;

               (ii) You shall intentionally materially breach any such
obligation on a second occasion after you have received written notice of such
breach as provided in (i) above;

              (iii) Conviction of a felony crime;

               (iv) The crime of theft or intentional





     
<PAGE>




Mr. Robert Mednick
May 30, 1996
Page 4


misappropriation of the Company's property;

                (v) Intentionally making a material false written statement to
the Company's Board of Directors regarding the affairs of the Company; and

               (vi) You shall become disabled.

          For purposes of this Agreement, "disability" shall mean an illness,
disability or other incapacity (whether physical or mental) which has
prevented you from performing your regular duties on a full-time basis for
ninety five (95) consecutive days, or ninety five (95) days in any consecutive
twelve (12) month period. In the event you dispute that you are disabled and
provide to the Company a written opinion of a licensed physician of the State
of New York to that effect, then you agree to submit to a physical examination
by a licensed physician of the State of New York chosen by the Company (the
"Company's Physician"). If the Company's Physician issues a written opinion to
the effect that you are disabled, then such dispute shall be submitted to a
third physician chosen jointly by you and the Company (the "Neutral
Physician"). If you and the Company cannot agree on the Neutral Physician
within ten (10) days after the issuance of the Company's Physician's opinion,
then either party may apply to the American Arbitration Association for the
appointment of the Neutral Physician. The determination of the Neutral
Physician shall be final and binding upon the parties hereto.

          8. You hereby recognize as the exclusive property of and assign,
transfer and convey to the Company, its successors and assigns, without
further consideration, all of your right, title and interest in each and every
idea, invention, discovery or improvement (whether or not patentable or
copyrightable) relating to any subject matter with which your work for the
Company is concerned and which is made, conceived or developed by you, either
solely or jointly with others, during the period of your employment with the
Company or with the use of the Company's personnel, material or facilities
("Ideas", "Systems" and/or "Inventions").

          You agree without charge to the Company, but at its expense, to
execute, acknowledge and deliver all such papers, including applications for
patents or copyrights, as may be necessary to obtain patents or convey rights
for Ideas, Systems or Inventions in any and all countries and to vest title
thereto in the Company, its successors or assigns or otherwise vest in the
Company full and complete ownership of any such Inventions, copyrights or
other protections for intellectual property.






     
<PAGE>




Mr. Robert Mednick
May 30, 1996
Page 5


          You acknowledge that the Company's trade secrets and know-how form a
valuable part of its assets. These trade secrets include, but are not limited
to the following:

               Acquisition and Development Plans
               Marketing Plans
               Sources of Supply
               Methods of Operations
               Processes, Methods and Specifications
               Machine and Apparatus Design
               Customer Lists
               Credit Information
               Prices
               Scheduling
               Inventory Information
               Mailing Lists
               Billing Information
               Information Systems
               Computer Programs.

          You agree that you will not disclose any information relating to
these or any other trade secrets of the Company during or subsequent to your
employment for a period of three (3) years and indefinitely for processes,
methods and systems identified to you as confidential in writing within ninety
(90) days after the termination of your employment with the Company except as
authorized in writing by the Company, and you further agree that upon
termination of your employment by the Company, you shall return all Company
files, letters and data which may be in your possession. Information will be
deemed not confidential if it is in the public domain or contained in any
filing made with the United States Securities and Exchange Commission.

          9. You shall be included in the coverage provided by the Company's
Directors and Officers Liability Policy. The Company shall provide you with
its standard indemnification agreement promptly upon the commencement of your
employment.

          10. You represent and warrant that you are not contractually bound
to perform services for any person or entity and that you are not restricted
from performing your obligations hereunder by reason of a restrictive covenant
agreement or otherwise.

          11. This Agreement contains our entire understanding, shall be
interpreted and governed under the laws of the State of New York without
regard to its conflict of laws rules and may not be amended except by a
further writing between the parties hereto.





     
<PAGE>




Mr. Robert Mednick
May 30, 1996
Page 6



          Please acknowledge your Agreement with the foregoing by
countersigning below and returning the enclosed copy of this letter.

                                       Very truly yours,

                                       LILLIAN VERNON CORPORATION

                                       By:
                                          -----------------------------
                                                 LILLIAN VERNON

ACCEPTED AND AGREED:
                                       By:
                                          -----------------------------
                                                HOWARD GOLDBERG
- --------------------------
ROBERT S. MEDNICK






     
<PAGE>




                                 May 31, 1996



Mr. Howard Goldberg
President & COO
Lillian Vernon Corp.
543 Main Street
New Rochelle, New York 10801

It is my understanding that the agreement dated May 30, 1996 between myself
and Lillian Vernon Corp. (the "Company") shall not become effective until I
notify the Company of the date of commencement of my employment. Such date
shall not be later than July 1, 1996.

Very truly yours,


Robert S. Mednick





     
<PAGE>




                               Robert S. Mednick
                             5711 Hoback Glen Road
                            Hidden Hills, CA. 91302



June 13, 1996

Mr. Howard Goldberg:

This letter serves to notify you that I will be beginning my employment at
Lillian Vernon Corporation on June 27, 1996.

I am looking forward to working with you.

Sincerely,



Robert S. Mednick










                                                                    EXHIBIT 11

                 LILLIAN VERNON CORPORATION AND SUBSIDIARIES

       COMPUTATION OF LOSS PER SHARE ASSUMING PRIMARY AND FULL DILUTION
                   (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)

<TABLE>
<CAPTION>
                                               MAY 25, 1996                 MAY 27, 1995
                                       ---------------------------  ---------------------------
                                         PRIMARY     FULLY DILUTED    PRIMARY     FULLY DILUTED
                                       ----------  ---------------  ----------  ---------------
<S>                                    <C>         <C>              <C>         <C>
Net loss .............................    $(3,631)     $(3,631)        $(2,826)      $ (2,826)
                                       ----------  ---------------  ----------  ---------------

Common Shares:
 Average number of shares outstanding       9,617        9,617           9,686          9,686
 Assumed exercise of stock options  ..         22           30             395            406
                                       ----------  ---------------  ----------  ---------------
                                            9,639        9,647          10,081         10,092
                                       ----------  ---------------  ----------  ---------------

Loss Per Share .......................    $(0.38)       $(0.38)        $ (0.28)      $  (0.28)
                                       ----------  ---------------  ----------  ---------------
</TABLE>

                                           Page 11 of 11


<TABLE> <S> <C>



<ARTICLE> 5
<MULTIPLIER>                    1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          FEB-22-1997
<PERIOD-END>                               MAY-25-1996
<CASH>                                          15,293
<SECURITIES>                                         0
<RECEIVABLES>                                    9,027
<ALLOWANCES>                                         0
<INVENTORY>                                     30,689
<CURRENT-ASSETS>                                80,098
<PP&E>                                          60,240
<DEPRECIATION>                                  22,728
<TOTAL-ASSETS>                                 126,898
<CURRENT-LIABILITIES>                           12,060
<BONDS>                                          2,197
                                0
                                          0
<COMMON>                                           103
<OTHER-SE>                                     108,705
<TOTAL-LIABILITY-AND-EQUITY>                   126,898
<SALES>                                         26,313
<TOTAL-REVENUES>                                26,313
<CGS>                                           14,048
<TOTAL-COSTS>                                   31,909
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 116
<INCOME-PRETAX>                                (5,419)
<INCOME-TAX>                                   (1,788)
<INCOME-CONTINUING>                            (3,631)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   (3,631)
<EPS-PRIMARY>                                   (0.38)
<EPS-DILUTED>                                   (0.38)

        

</TABLE>


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