LILLIAN VERNON CORP
DEF 14A, 1997-06-16
CATALOG & MAIL-ORDER HOUSES
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<PAGE>

                           Schedule 14A Information
          Proxy Statement Pursuant to Section 14(a) of the Securities
                     Exchange Act of 1934 (Amendment No.  )


Filed by the Registrant (X)
Filed by a Party other than the Registrant ( )

Check the appropriate box:

( ) Preliminary Proxy Statement

( ) Confidential, for use of the Commission Only (as permitted by Rule 14a-
    6(e)(2))

(X) Definitive Proxy Statement

( ) Definitive Additional Materials

( ) Soliciting Material Pursuant to 240.14a-11(c) or 240.14a-12

                          Lillian Vernon Corporation
- -------------------------------------------------------------------------------
               (Name of Registrant as Specified In Its Charter)

                                     same
- -------------------------------------------------------------------------------
     (Name of Person(s) Filing Proxy Statement, if other than Registrant)

Payment of Filing Fee (check the appropriate box):

(X) No fee required
( ) Fee computed on table below per Exchange Act Rules 14a-(6)i (1) and
    0-11(1).

     1) Title of each class of securities to which transaction applies:

        ----------------------------------------------------------------------

     2) Aggregate number of securities to which transaction applies:

        ----------------------------------------------------------------------

     3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (set forth the amount on which
        the filing fee is calculated and state how it was determined):

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     4) Proposed maximum aggregate value of transaction:

<PAGE>

        ----------------------------------------------------------------------

     5) Total fee paid:

        ----------------------------------------------------------------------

( ) Fee paid previously with preliminary materials.

( ) Check box if any part of the fee is offset as provided by Exchange Act
    Rule 0-11(a) (2) and identify the filing for which the offsetting fee
    was paid previously. Identify the previous filing by registration
    statement number, or the Form or Schedule and the date of its filing.

     1) Amount Previously Paid

        ----------------------------------------------------------------------

     2) Form, Schedule or Registration Statement No.:

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     3) Filing Party:

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     4) Date Filed:

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<PAGE>

                              LILLIAN VERNON LOGO

June 16, 1997 

Dear Stockholder: 

You are cordially invited to attend our Annual Meeting of Stockholders, to be
held at 10:00 a.m. on Friday, July 25, 1997 in the Board Room of the American
Stock Exchange, 86 Trinity Place in New York City. The agenda of the Annual
Meeting includes the election of a director, the approval of auditors, the
adoption of the Company's 1997 Performance Unit, Restricted Stock,
Non-Qualified Option and Incentive Stock Option Plan and the adoption of the
1997 Stock Option Plan for Non-Employee Directors. Management will also report
on the Company, its activities and plans for the future. We hope you will be
able to join us.

Since your vote is very important, please fill out, sign and date your proxy
card, and return it as soon as possible if you are unable to attend the
meeting.

I look forward to seeing you. 

Faithfully yours, 


/s/ Lillian Vernon 

Lillian Vernon 
Chairman of the Board 
Chief Executive Officer 


LILLIAN VERNON CORPORATION 
543 Main Street, New Rochelle, New York 10801/Phone: 914-576-6400/
                                                Fax: 914-637-5740 

<PAGE>

                           LILLIAN VERNON CORPORATION
                                543 MAIN STREET
                          NEW ROCHELLE, NEW YORK 10801

                             ----------------------

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                             ----------------------

   NOTICE IS HEREBY GIVEN that the Annual Meeting of Stockholders of Lillian 
Vernon Corporation will be held at the American Stock Exchange, 86 Trinity 
Place, New York City on July 25, 1997 at 10:00 a.m. for the following 
purposes: 

   1. To elect one (1) director for a three year term expiring at the annual 
meeting of stockholders to be held in the year 2000 and until the due 
election and qualification of his successor; 

   2. To consider and act upon a proposal to ratify the appointment of 
Coopers & Lybrand as independent auditors for the fiscal year of the Company 
ending February 28, 1998; 

   3. To consider and act upon a proposal to adopt the 1997 Performance Unit, 
Restricted Stock, Non-Qualified Option and Incentive Stock Option Plan as 
described in the accompanying Proxy Statement; 

   4. To consider and act upon a proposal to adopt the 1997 Stock Option Plan 
for Non-Employee Directors as described in the accompanying Proxy Statement; 
and 

   5. To transact such other business as may properly come before the meeting 
and any adjournments thereof. 

   Stockholders of Lillian Vernon Corporation of record at the close of 
business on June 9, 1997 are entitled to vote at the annual meeting and any 
adjournments thereof. All stockholders are encouraged to attend the meeting 
or to vote by proxy. 

   If you do not expect to attend the meeting, please sign and date the 
enclosed proxy and return it promptly in the enclosed envelope in order that 
your stock may be voted in accordance with the terms of the Proxy Statement. 


                                          By Order of the Board of Directors 



                                          Susan N. Cortazzo 
                                          Secretary 

New Rochelle, New York 
June 16, 1997 

<PAGE>

                           LILLIAN VERNON CORPORATION
                                543 MAIN STREET
                          NEW ROCHELLE, NEW YORK 10801


               PROXY STATEMENT FOR ANNUAL MEETING OF STOCKHOLDERS

   This proxy statement is furnished to the stockholders of Lillian Vernon 
Corporation (herein, called the "Company") in connection with the Board of 
Directors' solicitation of proxies to be used at the Annual Meeting of 
Stockholders on July 25, 1997 at the American Stock Exchange, 86 Trinity 
Place, New York City, 10:00 a.m. or any adjournments thereof. The date of 
first distribution of this Proxy Statement will be on or about June 16, 1997. 


VOTING AT THE MEETING 

   Only holders of Common Stock of record on the books of the Company at the 
close of business on June 9, 1997 will be entitled to notice of and to vote 
at the meeting. On that date, there were 9,611,166 shares of Common Stock, 
par value $.01 per share, outstanding. Each holder of record of Common Stock 
of the Company as of the record date will be entitled to one vote for each 
share of stock registered in his or her name. A majority of the shares having 
voting power at the meeting will constitute a quorum for the transaction of 
business. 

   Shares entitled to vote, represented by each properly executed proxy in 
the accompanying form received by the Company in time to permit its use at 
the meeting or any adjournments thereof, will be voted in accordance with 
instructions indicated in such proxy. If no instructions are indicated, such 
shares will be voted as recommended by the Board. A stockholder who has given 
a proxy may revoke it by voting in person at the meeting, or by giving 
written notice of revocation or a later-dated proxy to the Secretary of the 
Company at any time before the voting. 

   Directors are elected by a plurality of the votes cast in the election. 
The adoption of the 1997 Performance Unit, Restricted Stock, Non-Qualified 
Option and Incentive Stock Option Plan and the adoption of the 1997 Stock 
Option Plan for Non-Employee Directors both require the affirmative vote by 
the holders of a majority of the outstanding shares of Common Stock of the 
Company. The affirmative vote of the holders of a majority of the shares 
voted with respect to any other proposals presented at the meeting is 
required to approve such other proposals. 

   An automated system administered by the Company's transfer agent counts 
the votes. The Company's Certificate of Incorporation and By-Laws do not 
contain any provisions concerning the treatment of abstentions and broker 
nonvotes. Delaware law treats abstentions as votes which are not cast in 
favor of a proposal or nominee. Delaware law does not address the treatment 
of broker nonvotes. Broker nonvotes will be included in the determination of 
the presence of a quorum, but will not be counted for purposes of determining 
whether a proposal or nominee has been approved. 

<PAGE>

EXPENSES OF SOLICITATION 

   It is expected that the solicitation of proxies will be primarily by mail. 
Proxies may also be solicited personally and by telephone by officers and 
directors of the Company. The total expense of preparing, assembling and 
mailing the proxy statement, accompanying notice and form of proxy will be 
borne by the Company. Such expense may also include reimbursement for 
out-of-pocket disbursements incurred by brokerage houses and custodians, 
nominees or other fiduciaries, for forwarding such documents to stockholders. 

                           1. ELECTION OF DIRECTORS 

BOARD OF DIRECTORS 

   The Board of Directors of the Company presently consists of seven members 
divided into three classes. At the Annual Meeting, one Director is to be 
elected to hold office for a three year term until the Annual Meeting to be 
held in the year 2000. If no instructions are indicated to the contrary, the 
proxy will be voted for election of the Director named in the following 
table, whose election has been proposed and recommended by the Board of 
Directors. If the nominee shall, prior to the meeting, become unavailable for 
election as a Director, which is not expected, the persons named in the 
accompanying form of proxy will vote for such nominee, if any, in their 
discretion as may be recommended by the Board of Directors. 

   In addition to information regarding the nominee and directors, the 
following table and footnotes show the amount and percent of equity 
securities of the Company beneficially owned, directly or indirectly, by each 
nominee or director, as of June 9, 1997, including stock options which are 
presently exercisable or which will become exercisable within 60 days of the 
date hereof, held by such individuals. 

                                                   SHARES OF 
NAME, PRINCIPAL OCCUPATION                        COMMON STOCK 
     AND SELECTED OTHER                           BENEFICIALLY    PERCENT 
  INFORMATION CONCERNING                          OWNED AS OF     OF CLASS 
   NOMINEE AND DIRECTORS                          JUNE 9, 1997  (IF OVER 1%) 
- ------------------------------------------------------------------------------ 
                NOMINEE FOR THREE-YEAR TERM EXPIRING IN 2000 

David C. Hochberg(a)        Vice President -      1,397,000(d)      13.7% 
Age-40                      Public Affairs; 
                            Director since 1978.

Mr. Hochberg has held the above position since 1986. He joined the Company in 
1978 and was subsequently promoted to Director-Public Affairs. 

   Lilyan H. Affinito, whose term as a director is expiring, has chosen not 
to stand for reelection as a director. 

                                       2
<PAGE>

          DIRECTORS CONTINUING IN OFFICE WHOSE TERM EXPIRES IN 1998 

William E. Phillips(b)      Management Consultant;   24,000(j)      -- 
Age-67                      Director since 1991. 

After being a brand manager at Procter & Gamble, Mr. Phillips spent thirty 
years with Ogilvy & Mather, serving as Chairman and Chief Executive Officer 
Worldwide from 1982 to 1988. In 1989, he taught at the Johnson Graduate 
School, Cornell University, where he also serves as a Trustee. Since then, 
Mr. Phillips has operated Osprey Consulting, advising companies and serving 
on boards. Mr. Phillips is a director of Sun Glass Hut International and 
serves on the Boards of Directors of three small private companies. Mr. 
Phillips also serves on the boards of several not-for-profit organizations 
including serving as Chairman of Outward Bound International. 

Bert W. Wasserman(b)(c)     Director since 1995      10,000(f)      -- 
Age-64                    

Mr. Wasserman served as Executive Vice President and Chief Financial Officer 
of Time Warner, Inc. from 1990 through 1994, having served on the Board of 
Directors of Time Warner, Inc. and its predecessor company from 1981 to 1993. 
He joined Warner Communications in 1966 and had been an officer of that 
company since 1970. Mr. Wasserman is a director of several investment 
companies in the Dreyfus Family of Funds. He is a director of Malibu 
Entertainment International, Inc., Winstar Communications, Inc., and IDT 
Corp. Mr. Wasserman is on the Board of Directors of the Baruch College Fund. 
Mr. Wasserman is a Certified Public Accountant. 

          DIRECTORS CONTINUING IN OFFICE WHOSE TERM EXPIRES IN 1999 

Lillian Vernon(a)           Chairman of the Board   2,844,692(g)(h) 27.9% 
Age-69                      and Chief Executive 
                            Officer; Director since 
                            inception. 

Lillian Vernon is the founder of the Company and has served as its Chairman 
of the Board and Chief Executive Officer since the Company's inception. She 
served as President from inception until July 1989. Lillian Vernon is the 
mother of David Hochberg and Fred Hochberg, principal stockholders. 

Leo Salon(c)                Partner -Salon, Marrow   560,538(e)(g)   5.5% 
Age-77                      & Dyckman, LLP; 
                            Director since 1988. 

Mr. Salon is a senior partner of the law firm of Salon, Marrow & Dyckman, 
LLP, which firm acts as general and securities counsel to the Company. 

                                       3
<PAGE>

Howard P. Goldberg          President and Chief       35,000 (i)    -- 
Age-57                      Operating Officer;                       
                            Director since 1996       

Mr. Goldberg has served as President and Chief Operating Officer since March 
1996. From 1994 until he joined the Company, Mr. Goldberg was Vice President, 
Catalog Research and Planning and finally Senior Vice President, Macy's 
Catalog at Federated Merchandising, a division of Federated Department 
Stores, Inc. From 1991 until he joined Federated Merchandising, Mr. Goldberg 
was Vice President, Marketing at Phillips Van Heusen Corporation, where he 
had direct responsibility for all marketing efforts for a national chain of 
250 women's and men's apparel factory outlet stores. Mr. Goldberg has over 30 
years experience in marketing and merchandising positions with major retail 
and catalog companies including Hanover Direct, Fingerhut Corporation, and 
Hecht Company, a division of May Department Stores, Inc. 

- ------------ 

(a)    Member of Executive Committee 
(b)    Member of Compensation Committee 
(c)    Member of Audit Committee 
(d)    Includes 85,000 shares of common stock held by the David Hochberg 
       Foundation. David Hochberg is the trustee of the David Hochberg 
       Foundation. Also includes 50,000 options which are presently 
       exercisable or which become exercisable within 60 days hereof. 
(e)    Includes options to purchase 14,500 shares which are presently 
       exercisable or which become exercisable within 60 days hereof. 
(f)    Includes options to purchase 5,000 shares which are presently 
       exercisable or which become exercisable within 60 days hereof. 
(g)    Includes 543,788 shares of common stock held by the Lillian Menasche 
       Vernon Foundation, Inc. (the "Foundation"). Lillian Vernon and Leo 
       Salon are two of the directors of the Foundation. 
(h)    Includes options to purchase 140,000 shares which are presently 
       exercisable or which will become exercisable within 60 days hereof. 
(i)    Includes options to purchase 25,000 shares which are presently 
       exercisable or which become exercisable within 60 days hereof. 
(j)    Includes options to purchase 19,000 shares which are presently 
       exercisable or which will become exercisable within 60 days hereof. 

MEETINGS OF BOARD OF DIRECTORS AND COMMITTEES 

   During the last fiscal year, the Board of Directors held seven meetings. 
The Company believes that attendance at meetings is one means by which 
Directors can contribute to the effective management of the Company and that 
the contributions of all Directors have been substantial and highly valued. 

                                       4
<PAGE>

   The Compensation Committee, which administers the Company's employee 
compensation plans, met four times in fiscal 1997. The Audit Committee, which 
reviews and makes recommendations to the Board of Directors with respect to 
the Report of the Independent Accountants and reviews the accounting systems 
and controls of the Company on a continuous basis, met three times in fiscal 
1997. 

   All of the Directors attended at least 75% of the aggregate of all Board 
Meetings and meetings of the Committees of the Board. 

   The Company does not have a nominating committee. 

EXECUTIVE OFFICERS 

   The following table sets forth the name, age and position of the executive 
officers of the Company: 

<TABLE>
<CAPTION>
        NAME         AGE                      POSITION 
        ----         ---                      -------- 
<S>                  <C> <C>
Lillian Vernon.....  69  Chairman of the Board and Chief Executive Officer 
Howard P. Goldberg.  57  President, Chief Operating Officer and Director 
Larry R. Blum......  49  Executive Vice President 
Laura L. Zambano ..  45  Executive Vice President-Merchandising 
Kevin A. Green.....  39  Senior Vice President-Marketing 
Robert S. Mednick .  54  Vice President-Chief Financial Officer 
Ralph Thomann......  54  Vice President-Operations 
David C. Hochberg .  40  Vice President-Public Affairs and Director 
Paul C. Pecorin ...  57  Vice President-Chief Information Officer 
Susan N. Cortazzo .  36  Vice President, Corporate Controller/Secretary 
Norman Foster......  53  Vice President-Quality Assurance 
</TABLE>

   Larry R. Blum was promoted to Executive Vice President in March 1995. From 
January 1993 until his promotion, he served as Senior Vice 
President-Administration. Mr. Blum served as Vice President-Human Resources 
from August 1990, when he joined the Company until his promotion in January 
1993. From September 1986 until he joined the Company, Mr. Blum was Director, 
Human Resources for Crazy Eddie, Inc., an electronics retailer. Prior to 
joining Crazy Eddie, Inc., Mr. Blum was President of LRB Inc., a consulting 
company, and President of Betlar Realty, Inc., a real estate company. 

   Laura L. Zambano was promoted to Executive Vice President-Merchandising in 
January, 1996. From July 1989 until her promotion she served as Senior Vice 
President-General Merchandise Manager. From 1983 until her promotion in 1989, 
she was Vice President of Merchandising. Ms. Zambano joined the Company in 
1978 as a catalog coordinator; she became Associate Vice President in 1982. 
Prior to joining the Company, Ms. Zambano was employed as an advertising 
production manager by H.O. Gerngross & Co. 

   Kevin A. Green was promoted to Senior Vice President-Marketing in April 
1996. From December 1993 until his promotion, he served as Vice 
President-Marketing. Mr. Green joined the Company in 

                                       5
<PAGE>

March 1990 as Manager-Marketing and subsequently in April 1992 was promoted 
to Director-Marketing. Prior to joining the Company, Mr. Green held various 
marketing positions at Doubleday Book and Music Club and Better Homes and 
Gardens Book Club. 

   Robert S. Mednick joined the Company in June, 1996 as Vice President-Chief 
Financial Officer. From 1979 until he joined the Company, Mr. Mednick was 
Vice President of Finance and Chief Financial Officer of US Sales 
Corporation, one of the country's largest privately held direct marketing 
catalog companies. Mr. Mednick has over 25 years of corporate finance 
experience in the direct mail and retailing industries. 

   Ralph Thomann was promoted to Vice President-Operations in July 1996. 
Since joining the Company in February 1984, Mr. Thomann has held a variety of 
positions including Vice President-Distribution, Director-Order Processing, 
Director-Distribution, and Director-Engineering. From June 1967 until joining 
the Company, Mr. Thomann held various engineering positions with Avon 
Products, Inc., a manufacturer and distributor of cosmetics and beauty 
related products. 

   Paul C. Pecorin has served as Vice President-Chief Information Officer 
since joining the Company in 1984. From 1982 until he joined the Company, Mr. 
Pecorin was Vice President-Systems of Lands' End, Inc., a direct mail catalog 
company marketing clothes and related products. Prior to his employment at 
Lands' End, Inc., Mr. Pecorin was manager, systems development for Pratt & 
Whitney Aircraft Co. 

   Susan N. Cortazzo joined the Company in April 1989 as Corporate Controller 
and Secretary. She was promoted to Vice President in July 1994. From 1982 to 
April 1989, Ms. Cortazzo was employed by Coopers & Lybrand, Certified Public 
Accountants, in various capacities, the last position being as audit manager. 
Ms. Cortazzo is a certified public accountant. 

   Norman Foster joined the Company in August 1983 as Director of 
Distribution and served in that position until March 1988, when he assumed 
the position of Director of Inventory. In May 1992, Mr. Foster was promoted 
to Vice President-Quality Assurance. From 1969 until he joined the Company in 
1983, Mr. Foster held various distribution, inventory, operational and 
production planning positions for the Sherwin Williams Co., a paint 
manufacturing and distribution company. 

                                       6
<PAGE>

STOCK OWNERSHIP OF DIRECTORS AND EXECUTIVE OFFICERS 

   The following table sets forth, as of June 9, 1997, the beneficial 
ownership of the Company's Shares by (i) the Chief Executive Officer and the 
four other most highly compensated executive officers of the Company at the 
end of the fiscal year; (ii) the directors; and (iii) all executive officers 
and directors as a group. 

<TABLE>
<CAPTION>
                                                                                    PERCENTAGE 
                                                                                    OF SHARES 
                                                                                   OUTSTANDING 
                                                                                   AND OPTIONS 
NAME AND ADDRESS                                               AMOUNT OF SHARES    EXERCISABLE 
OF BENEFICIAL OWNER                                           BENEFICIALLY OWNED  WITHIN 60 DAYS 
- -------------------                                           ------------------  -------------- 
<S>                                                               <C>                 <C>
Lillian Vernon (1)...........................................     2,844,692(2)(3)     27.9% 
Howard P. Goldberg (1).......................................        35,000(4)         * 
David C. Hochberg (1)........................................     1,397,000(5)(6)     13.7% 
Fred P. Hochberg (7).........................................       861,544(2)(8)      8.4% 
Lilyan H. Affinito (1).......................................        21,550(9)         * 
Leo Salon (1)................................................       560,538(2)(9)      5.5% 
William E. Phillips (1)......................................        24,000(10)        * 
Bert W. Wasserman (1)........................................        10,000(11)        * 
Paul C. Pecorin (1)..........................................        80,030(6)         * 
Laura L. Zambano (1).........................................        61,537(6)         * 
Larry R. Blum (1)............................................        55,000(6)         * 
Lillian Menasche Vernon Foundation, Inc. (12)................       543,788(2)         5.3% 
All Executive Officers and Directors as a group (15 persons)      4,636,258(13)       45.4% 
</TABLE>

- ------------ 
  *     Less than 1%. 
 (1)    The address of the stockholders is 543 Main Street, New Rochelle, New 
        York 10801. 
 (2)    Includes 543,788 Shares owned by the Lillian Menasche Vernon 
        Foundation (the "Foundation"). Lillian Vernon, Leo Salon and Fred 
        Hochberg are three of the directors of the Foundation. 
 (3)    Includes options to purchase 140,000 shares which are presently 
        exercisable or which become exercisable within 60 days of the date 
        hereof. 
 (4)    Includes options to purchase 25,000 shares which are presently 
        exercisable or which become exercisable within 60 days hereof. 
 (5)    Includes 85,000 shares of common stock held by the David Hochberg 
        Foundation. David Hochberg is the sole trustee of the David Hochberg 
        Foundation. 
 (6)    Includes options to purchase 50,000 shares which are presently 
        exercisable or which become exercisable within 60 days of the date 
        hereof. 

                                       7
<PAGE>

 (7)    The address of Fred P. Hochberg is c/o The Heyday Company, 101 Fifth 
        Avenue, New York, New York 10003. 
 (8)    Includes options to purchase 5,000 shares which are presently 
        exercisable or which become exercisable within 60 days of the date 
        hereof. 
 (9)    Includes options to purchase 14,500 shares which are presently 
        exercisable or which become exercisable within 60 days of the date 
        hereof. 
(10)    Includes options to purchase 19,000 shares which are presently 
        exercisable or which will become exercisable within 60 days of the 
        date hereof. 
(11)    Includes options to purchase 5,000 shares which are presently 
        exercisable or which become exercisable within 60 days of the date 
        hereof. 
(12)    The address of the Foundation is c/o Salon, Marrow & Dyckman, LLP, 
        685 Third Avenue, New York, New York 10017. 
(13)    Includes 543,788 shares owned by the Lillian Menasche Vernon 
        Foundation, of which Lillian Vernon, Fred Hochberg, and Leo Salon are 
        directors. Includes 85,000 shares owned by the David Hochberg 
        Foundation, of which David Hochberg is the trustee. Includes options 
        to purchase 494,834 shares which are presently exercisable or which 
        become exercisable within 60 days of date hereof. 

                                       8
<PAGE>

STOCK OWNERSHIP OF CERTAIN BENEFICIAL OWNERS 

   The following table sets forth, as of June 9, 1997, the beneficial 
ownership of the Company's shares by persons who are believed to beneficially 
own more than 5% of the Shares of the Company. 

<TABLE>
<CAPTION>
                                                           PERCENTAGE 
                                                           OF SHARES 
                                                          OUTSTANDING 
                                                          AND OPTIONS 
NAME AND ADDRESS                      AMOUNT OF SHARES    EXERCISABLE 
OF BENEFICIAL OWNER                  BENEFICIALLY OWNED  WITHIN 60 DAYS 
- -------------------                  ------------------  -------------- 
<S>                                      <C>                 <C>
Sanford C. Bernstein & Co., 
 Inc.(1)............................     870,178(2)          8.5% 
Gabelli Funds, Inc.(3)..............     526,500(4)          5.2% 
Connor, Clark & Company, Ltd.(5) ...     527,900(6)          5.2% 
</TABLE>

- ------------ 
(1)    The address of Sanford C. Bernstein & Co., Inc., is One State Street 
       Plaza, New York, New York 10004-1545. 
(2)    Number of shares is based upon a Schedule 13-G filed by Sanford C. 
       Bernstein & Co., Inc., on January 20, 1997 as of December 31, 1996. 
(3)    The address of Gabelli Funds, Inc., is One Corporate Center, Rye, New 
       York 10580-1434. 
(4)    Number of shares is based upon a Schedule 13-D filed by Gabelli Funds, 
       Inc. and affiliates, dated May 12, 1997. The shares include shares 
       owned by entities that may be deemed to be controlled or under the 
       control of Gabelli Funds, Inc. 
(5)    The address of Connor, Clark & Company, Ltd. is Scotia Plaza, 40 King 
       Street West, Toronto, Canada M5H3Y2. 
(6)    Number of shares is based upon representations made by management of 
       Connor, Clark & Company, Ltd. as of May 26, 1997. 

                                       9
<PAGE>

EXECUTIVE COMPENSATION AND OTHER INFORMATION 

 SUMMARY COMPENSATION TABLE 

   The following table sets forth certain summary information concerning 
compensation paid or accrued by the Company, to or on behalf of the Company's 
Chief Executive Officer and each of the four other most highly compensated 
executive officers of the Company (determined as of February 22, 1997) (the 
"Named Executive Officers") for the Company's last three fiscal years: 

<TABLE>
<CAPTION>
                                                                                      LONG TERM COMPENSATION 
                                                                              -------------------------------------
                                                ANNUAL COMPENSATION                     AWARDS             PAYOUTS 
                                     ---------------------------------------- ------------------------- ----------- 
                                                                                                         LONG TERM 
                            FISCAL                                             RESTRICTED                INCENTIVE 
NAME AND PRINCIPAL           YEAR                              OTHER ANNUAL       STOCK      NUMBER OF     PLAN         ALL OTHER 
POSITION                     ENDED    SALARY(1)     BONUS     COMPENSATION(2)  AWARD(S)(3)    OPTIONS     PAYOUTS    COMPENSATION(4)
- -------------------------- --------- ---------- ------------- --------------- ------------- ----------- -----------  ---------------
<S>                          <C>       <C>         <C>               <C>         <C>           <C>           <C>        <C>
Lillian Vernon               2/22/97   $520,000    $      0          $0          $      0           0        $0         $221,140 
Chairman of the Board and    2/24/96    520,000           0           0                 0           0         0          225,199 
Chief Executive Officer      2/25/95    520,000     200,000           0                 0      50,000         0          181,516 
Howard P. Goldberg (5)       2/22/97   $310,962    $125,000 (6)      $0          $136,300 (7)  75,000        $0         $  5,057 
President and                2/24/96          0           0           0                 0           0         0                0 
Chief Operating Officer      2/25/95          0           0           0                 0           0         0                0 
Laura L. Zambano             2/22/97   $275,992    $      0          $0          $      0      12,500        $0         $  9,688 
Executive Vice President     2/24/96    227,404           0           0                 0      15,000         0            9,771 
Merchandising                2/25/95    206,690      40,000           0                 0      15,000         0           10,541 
Larry R. Blum (8)            2/22/97   $275,921    $      0          $0          $      0      12,500        $0         $  8,050 
Executive Vice President     2/24/96    251,988           0           0                 0      15,000         0            8,250 
                             2/25/95    173,143      65,000           0                 0      15,000         0            9,127 
Paul C. Pecorin              2/22/97   $189,262    $      0          $0          $      0      12,500        $0         $ 14,846 
Vice President               2/24/96    176,967           0           0                 0      15,000         0           14,512 
Chief Information Officer    2/25/95    171,889      40,000           0                 0      15,000         0           14,898 
</TABLE>

- ------------ 
(1)    Consists of base salaries. No amounts were deferred at the election of 
       the executive officers. 
(2)    Perquisites to any executive officer did not exceed, for such 
       individual, the lesser of $50,000 or 10% of compensation. 
(3)    The value of each restricted stock award reflects the closing price of 
       the stock on the date of grant. Dividends on shares of restricted stock 
       are paid at the same time and at the same rate as dividends on the 
       Company's unrestricted common stock. The aggregate number and value of 
       the restricted stock holdings of the Named Executive Officer are 
       disclosed in Note 7 below. 

                                       10
<PAGE>

(4)    All Other Compensation consists of employer contributions pursuant to 
       the Company's Profit Sharing / 401-K Plan (current year profit sharing 
       amounts estimated) compensation related to split-dollar life insurance 
       premiums, and above-market earnings on deferred compensation, in the 
       following amounts: 

<TABLE>
<CAPTION>
                                            401(K) 
                               PROFIT      MATCHING     SPLIT-DOLLAR   ABOVE-MARKET 
                               SHARING   CONTRIBUTION  LIFE INSURANCE    EARNINGS 
                               -------   ------------  --------------    -------- 
<S>                   <C>       <C>          <C>           <C>            <C>
Lillian Vernon .....  2/22/97   $    0       $    0        $19,877        $201,263 
                      2/24/96        0            0         18,266         206,933 
                      2/25/95        0            0         16,790         164,726 
Howard P. Goldberg    2/22/97   $2,230       $2,827        $     0        $      0 
                      2/24/96        0            0              0               0 
                      2/25/95        0            0              0               0 
Laura L. Zambano  ..  2/22/97   $3,550       $4,500        $ 1,638        $      0 
                      2/24/96    3,750        4,500          1,521               0 
                      2/25/95    4,627        4,500          1,414               0 
Larry R. Blum ......  2/22/97   $3,550       $4,500        $     0        $      0 
                      2/24/96    3,750        4,500              0               0 
                      2/25/95    4,627        4,500              0               0 
Paul C. Pecorin  ...  2/22/97   $3,550       $4,500        $ 6,796        $      0 
                      2/24/96    3,750        4,500          6,262               0 
                      2/25/95    4,627        4,500          5,771               0 
</TABLE>

(5)    The Company entered into an employment contract with Mr. Goldberg on 
       March 13, 1996. Mr. Goldberg's employment contract, which has an 
       initial term of three years, provides for an initial annual base salary 
       of $350,000. The Board may award Mr. Goldberg an annual bonus of up to 
       50% of his annual base salary, and agreed to pay Mr. Goldberg a bonus 
       of at least $75,000 for the fiscal year ending February 22, 1997. The 
       Company also paid Mr. Goldberg a $50,000 bonus upon signing of the 
       employment contract. 
(6)    Bonus amount includes a $50,000 bonus paid in March 1996 upon signing 
       of employment contract, and an annual bonus of $75,000 accrued for the 
       fiscal year ended February 22, 1997 (see Note 5). 
(7)    The 10,000 shares of restricted stock were issued on March 29, 1996, 
       when the value of such shares, based on the stock's closing price of 
       $13.63, was $136,300. The stock vests over two years; 5,000 shares 
       vested on March 29, 1997, when the value of such shares, based on the 
       stock's closing price of $14.00, was $70,000; with the remaining 5,000 
       shares vesting on March 29, 1998. 
(8)    The Company entered into an employment contract with Mr. Blum on March 
       1, 1995. Mr. Blum's employment contract, which has an initial term of 
       three years, provides for an initial annual base salary of $250,000. 
       The Board may award Mr. Blum an annual bonus of up to 50% of his annual 
       base salary. 

                                       11
<PAGE>

OPTION GRANTS IN THE LAST FISCAL YEAR 

   The following table sets forth information concerning grants of stock 
options to the Named Executive Officers during the Company's fiscal year 
ended February 22, 1997: 

<TABLE>
<CAPTION>
                                                                                     POTENTIAL REALIZABLE VALUE AT 
                                                                                        ASSUMED ANNUAL RATES OF 
                                        % OF TOTAL                                     STOCK PRICE APPRECIATION 
                                      OPTIONS GRANTED                                     FOR OPTION TERM (1)    
                    NUMBER OF OPTIONS  TO EMPLOYEES   EXERCISE PRICE                    ----------------------
NAME                     GRANTED       IN FISCAL YEAR   PER SHARE     EXPIRATION DATE       5%          10% 
- ----                -----------------  -------------- --------------  ---------------   ---------   ----------
<S>                      <C>               <C>            <C>        <C>                 <C>        <C>
Lillian Vernon                0               --              --             --                --           -- 
Howard P. Goldberg       75,000(2)         28.57%         $13.63         March 29, 2006  $643,190   $1,631,045 
Laura L. Zambano         12,500(3)          4.76%         $13.07     September 26, 2006  $102,900   $  261,314 
Larry R. Blum            12,500(3)          4.76%         $13.07     September 26, 2006  $102,900   $  261,314 
Paul C. Pecorin          12,500(3)          4.76%         $13.07     September 26, 2006  $102,900   $  261,314 
</TABLE>

- ------------ 
(1)    In accordance with SEC rules, these columns show gains that might exist 
       for the respective options over a period of ten years. This valuation 
       is hypothetical; if the stock price does not increase above the 
       exercise price, compensation to the Named Executive Officers will be 
       zero. There is no guarantee that if and when the options are exercised, 
       they will have these values. 
(2)    One third of the options are exercisable on March 29, 1997, 1998, and 
       1999, respectively. 
(3)    One third of the options are exercisable on September 27, 1997, 1998, 
       and 1999, respectively. 

                                       12
<PAGE>

AGGREGATED OPTION EXERCISES IN THE LAST FISCAL YEAR 
AND FISCAL YEAR-END OPTION VALUES 

   The following table sets forth information concerning the exercise of 
options by the Named Executive Officers during the Company's fiscal year 
ended February 22, 1997, and the value of unexercised options held by the 
Named Executive Officers as of the end of the fiscal year: 

<TABLE>
<CAPTION>
                                                                       VALUE OF 
                                                     NUMBER OF        UNEXERCISED 
                                                    UNEXERCISED      IN-THE-MONEY 
                                                 OPTIONS AT FISCAL OPTIONS AT FISCAL 
                                                     YEAR-END         YEAR-END(1) 
                    SHARES ACQUIRED    VALUE       EXERCISABLE/      EXERCISABLE/ 
NAME OF INDIVIDUAL    ON EXERCISE     REALIZED     UNEXERCISABLE     UNEXERCISABLE 
- ------------------  --------------- ------------ ----------------- ----------------- 
<S>                     <C>          <C>              <C>               <C>
Lillian Vernon          180,000      $1,058,400 
        Exercisable                                   123,333           $    0 
      Unexercisable                                    16,667           $    0 
Howard P. Goldberg            0      $        0 
        Exercisable                                         0           $    0 
      Unexercisable                                    75,000           $    0 
Laura L. Zambano         20,000      $  120,000 
        Exercisable                                    45,000           $3,750 
      Unexercisable                                    27,500           $    0 
Larry R. Blum            10,000      $   58,800 
        Exercisable                                    45,000           $3,750 
      Unexercisable                                    27,500           $    0 
Paul C. Pecorin          30,000      $  176,400 
        Exercisable                                    45,000           $3,750 
      Unexercisable                                    27,500           $    0 
</TABLE>

- ------------ 
(1)    Calculated using the fair market value of shares at the close of the 
       market on February 22, 1997, of $12.75. 

                                       13
<PAGE>

DIRECTOR COMPENSATION 

   The Company pays Messrs. Salon and Wasserman an annual retainer of 
$20,000, and William Phillips and Lilyan Affinito, Chairpersons of the 
Compensation and Audit Committee, respectively, an annual retainer of 
$22,500. Additionally, all non-employee Directors receive $1,000 (plus 
expenses) per Board meeting attended and $1,000 (plus expenses) per Committee 
meeting attended. 

   The Company has a Stock Option Plan for Non-Employee Directors, which 
provides that as of the date of each Annual Meeting that occurs while this 
plan is in effect, each individual who is a non-employee director be granted 
an option to purchase 2,500 shares of Common Stock of the Company at an 
exercise price equal to 100% of the fair market value per share of Common 
Stock on the day the option is granted. The current Option Plan for 
Non-Employee Directors expires after the current annual meeting of 
stockholders. The Board proposes the adoption of a new Stock Option Plan for 
Non-Employee Directors. See Proposal 4 herein. 

   In fiscal 1997, Messrs. Phillips, Salon, Wasserman and Ms. Affinito each 
received options to purchase 2,500 shares at an exercise price of $12.38. 

CERTAIN TRANSACTIONS WITH EXECUTIVE OFFICERS AND DIRECTORS 

   In August 1982, Fred P. and David C. Hochberg (the "Hochbergs") financed 
the acquisition and renovation of the Company's former New Rochelle Customer 
Communications Center with the assistance of the City of New Rochelle 
Industrial Development Agency (the "Agency"), which issued a $1,200,000 
Industrial Development Bond to Bankers Trust Company (the "Bond"). Fred P. 
Hochberg was a director of the Company at that time, and through November 20, 
1995. He continues to be a significant stockholder of the Company. The 
Hochbergs subleased the New Rochelle Customer Communications Center to the 
Company (the "1982 Sublease"). The 1982 Sublease (and a subsequent amendment) 
provided for the payment of an annual net rent of $263,939 through July 31, 
1992. Effective August 1, 1992, the annual net rent would increase to match 
any increase in the Consumer Price Index between June 1, 1982 and June 1, 
1992. The sublease expiration date was July 31, 1998. As a net lease, it 
required the Company to also pay all real estate taxes, insurance and other 
expenses associated with the operation and maintenance of the premises, 
including structural repairs. 

   On October 16, 1992, the Hochbergs refinanced the Bond and entered into a 
new lease with the Agency, in connection with the renovation of the New 
Rochelle facility to serve as the Company's corporate headquarters. The 
Hochbergs entered into a new sublease with the Company which is on the same 
terms and conditions as the 1982 Sublease except that the net annual rental 
is $429,788. This rental reflects the increase pursuant to the Consumer Price 
Index as discussed above and additional space sublet to the Company. The 
sublease expires on July 30, 1998. 

   Effective February 27, 1985, Fred P. Hochberg entered into a deferred 
compensation agreement with the Company that provided for deferred 
compensation for four years commencing in fiscal 1986. This agreement, as 
amended, provides that his retirement benefit is $5,525,000, payable over a 
10 year period 

                                       14
<PAGE>

commencing 2017, and that his death benefit calculated as of February 22, 
1997 was $1,652,371. The agreement further provides that these payments are 
due Mr. Hochberg or his beneficiaries whether or not he is employed by the 
Company. 

   Effective February 27, 1985, David C. Hochberg entered into a deferred 
compensation agreement with the Company that provided for deferred 
compensation for four years commencing in fiscal 1986. This agreement, as 
amended, provides that his retirement benefit is $3,540,000, payable over a 
10 year period commencing 2022, and that his death benefit calculated as of 
February 22, 1997 was $825,831. The agreement further provides that these 
payments are due Mr. Hochberg or his beneficiaries whether or not he is 
employed by the Company. 

   Leo Salon is senior partner of Salon, Marrow & Dyckman, LLP, which firm 
provides legal services to the Company. In fiscal 1997, the Company paid 
$371,597 in legal fees to Salon, Marrow & Dyckman, LLP. 

   In fiscal 1995 and 1996, the Company made loans to Larry Blum, aggregating 
$156,064. The loans were made to Mr. Blum to enable him to exercise stock 
options which were expiring and to enable him to pay the required taxes due 
upon the vesting of certain restricted stock. As of February 22, 1997, 
approximately $29,000 remained due on the loans. 

   On March 13, 1996, the Company entered into a three year employment 
agreement with Howard Goldberg, President and Chief Operating Officer. The 
agreement provides for an annual base salary of $350,000, 75,000 
non-qualified stock options which are exercisable over a three year period, 
commencing on March 29, 1997, and 10,000 shares of restricted stock, of which 
5,000 shares vested on March 29, 1997, with the remaining 5,000 shares 
vesting on March 29, 1998. Additionally, the Company paid Mr. Goldberg a 
$50,000 bonus upon the signing of the agreement. The Board may award Mr. 
Goldberg an annual bonus of up to 50% of his annual base salary, and has 
agreed to pay Mr. Goldberg a bonus of at least $75,000 for the fiscal year 
ending February 22, 1997. In the event that Mr. Goldberg is dismissed by the 
Company without "cause", as that term is defined in his employment agreement, 
the Company is obligated to pay him 100% of his base salary until the earlier 
of (i) March 28, 1999, (ii) the date which is twenty-four months after the 
date of such termination or (iii) the date he becomes employed by or becomes 
a consultant to a competitor of the Company. 

   On May 30, 1996, the Company entered into a one year employment agreement 
(which term commenced on June 27, 1996) with Robert S. Mednick, Vice 
President and Chief Financial Officer. The agreement provides for a base 
salary of $225,000, 25,000 non-qualified stock options, which are exercisable 
over a three year period commencing June 27, 1997 and 5,000 shares of 
restricted stock vesting on June 27, 1997. The Board may award Mr. Mednick an 
annual bonus of up to 40% of his annual base salary. 

                                       15
<PAGE>

REPORT OF THE COMPENSATION COMMITTEE 

   The Report of the Compensation Committee and the Performance Graph herein 
shall not be incorporated by reference into any filing, notwithstanding 
anything to the contrary set forth in any of the Company's previous filings 
under the Securities Act of 1933, as amended, or the Securities Exchange Act 
of 1934 that might incorporate future filings in whole or in part, including 
this Proxy Statement. 

   The Compensation Committee of the Board of Directors (the "Committee") is 
composed entirely of independent, non-employee directors. The Committee is 
responsible for setting and administering the Company's employee compensation 
plans, subject to the approval of the Board of Directors. The Committee 
applies a philosophy based on the premise that the achievements of the 
Company result from the coordinated efforts of all individuals working toward 
common objectives. 

COMPENSATION PHILOSOPHY 

   The goals of the compensation program are to align compensation with 
business objectives and performance, and to enable the Company to attract, 
retain and reward competent executives who contribute to the long-term 
success of the Company. 

     o  The Company pays competitively. The Company is committed to providing 
    a compensation program that helps attract and retain highly competent 
    executive officers. To ensure that pay is competitive, the Company 
    regularly compares its pay practices with those of other leading companies 
    in the retail and direct mail catalog industries. 

     o  The Company pays for sustained and improved performance. Executive 
    officers are rewarded based upon corporate performance and individual and 
    team goals. Each year the Committee approves an incentive compensation 
    plan (Performance Unit Plan) which establishes a dollar bonus pool and 
    guidelines for bonus payments based upon per share earnings. Performance 
    is evaluated by reviewing the individual's performance against both 
    quantitative and qualitative objectives. 

     o  The Company encourages stock ownership by management. The Company 
    believes stock ownership by management fosters an interest in the 
    enhancement of stockholder value and thus aligns management's interest 
    with that of the stockholders. 

COMPENSATION OF THE CHIEF EXECUTIVE OFFICER 

   Lillian Vernon, the Chairman of the Board and Chief Executive Officer, 
founded the Company forty-six years ago. She has played and continues to play 
a pivotal role in the Company and its development. She is involved in all 
aspects of the Company's business. In determining Miss Vernon's total 
compensation, the Committee considered her leadership and contributions to 
the Company during fiscal 1997. In 1992, the Company extended Miss Vernon's 
employment agreement for five years. By its provisions, at the end of five 
years, the employment agreement continues at will, terminable upon ninety 

                                       16
<PAGE>

(90) days written notice. Miss Vernon currently receives a base salary of 
$520,000 per annum. Her salary is reviewed annually by the Committee and may 
be increased at the Board of Directors' discretion. In reviewing Miss 
Vernon's base salary, the Board of Directors considers the base salaries paid 
to the chief executive officers of other companies in the retail and direct 
mail catalog industry. In addition, the Board of Directors, upon the 
recommendation of the Committee, may award a bonus to Miss Vernon. The 
employment agreement also provides for the full payment of salary to Lillian 
Vernon for a two year period should she become disabled and unable to perform 
her duties. 

   Miss Vernon's compensation is tied to the performance of the Company, 
specifically earnings per share. In fiscal 1997, the Company did not meet the 
specific goals previously established by the Board of Directors. Accordingly, 
the Compensation Committee, with the approval of the Board of Directors, and 
at the request of Miss Vernon, did not award her a bonus. In fiscal 1996, she 
did not receive a bonus. 

   Miss Vernon is eligible to participate in the Company's stock option 
program and other benefit plans, as are all other executives of the Company. 

   Effective February 27, 1985, Lillian Vernon entered into a deferred 
compensation agreement with the Company which provided for deferred 
compensation for four years commencing in fiscal 1986. Lillian Vernon's 
Deferred Compensation Agreement, which was amended on April 30, 1992, 
provides that her retirement benefit is $4,634,500 payable over a ten year 
period commencing 1997, and that her death benefit as of February 22, 1997 
was $3,625,451. 

COMPENSATION VEHICLES 

   The Company uses a total compensation program that consists of cash and 
equity based compensation. 

 Cash Based Compensation 

  Salary 

   Individual salary determinations of the Company's executive officers are 
based on experience, sustained performance and comparison to peers inside and 
outside the Company. 

  Bonus-Performance Unit Plan 

   As previously discussed, under the Company's Performance Unit Plan, the 
Committee establishes a dollar bonus pool and guidelines for bonus payments 
based upon per share earnings. Corporate vice presidents, department 
directors and managers participate in the Performance Unit Plan. Generally, 
payments are based in part upon the achievement of corporate goals and in 
part upon achievement of individual and team goals. Bonus compensation may be 
paid in cash or in shares of the Company's common stock, at the Company's 
option. While the Company's results in fiscal 1997 reflected record revenues, 
due to various factors including the high cost of paper used in the 
production of catalogs, the Company experienced reduced earnings per share, 
which earnings did not meet the specific goals previously established by the 
Board of Directors. However, the Board wished to recognize the individual 

                                       17
<PAGE>

efforts of management, including three executive officers, and awarded 
performance bonuses aggregating $300,000 to the Company's management. The 
Board did not award performance bonuses to the Company's other executive 
officers. 

  Profit-Sharing Plan 

   The Company maintains a profit-sharing plan for the benefit of all 
employees, including its executive officers, who have met certain minimum 
service requirements. The Company's annual contribution is discretionary, as 
determined by the Board of Directors. 

   The Company's profit-sharing plan also includes an employee contribution 
and employer matching contribution (401(k)) feature. Under the 401(k) feature 
of the plan, eligible employees may make pre-tax contributions up to 10% of 
their annual compensation. Employee contributions of up to 6% of compensation 
are currently matched by the Company at a rate of 50%. 

 Equity Based Compensation 

  Restricted Stock and Stock Options 

   The purpose of these programs is to provide additional incentives to 
employees to work to maximize stockholder value. The restricted stock and 
stock option plans are administered by the Committee, which has the authority 
to determine the individuals to whom, the times at which options and/or 
restricted stock may be granted or awarded and the number of shares to be 
covered by each such grant or award. The Company may grant stock options and 
restricted stock awards to the Company's management -the officers and 
departmental directors. Stock options are granted to executive officers in 
amounts based upon levels of organization within the Company. The programs 
also utilize vesting periods, which are determined by the Committee, to 
encourage key employees to continue in the employ of the Company. 

   The Compensation Committee: William E. Phillips 
                               Lilyan H. Affinito 
                               Bert W. Wasserman 

                                       18
<PAGE>

PERFORMANCE GRAPH 

Set forth below is a performance graph that shows the cumulative total return 
(assuming dividend reinvestment) on the Company's Common Stock compared with 
the cumulative total return of the Standard & Poor's 500 Stock Index and the 
Standard & Poor's Specialty Retail Index for the period of the Company's last 
five fiscal years (February 1992 = 100): 


                COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN
             AMONG LILLIAN VERNON, S&P 500, AND S&P SPECIAL RETAIL

                                                  S&P Specialty
                              LV      S&P 500            Retail
                          -------------------------------------
                    1992    100.00    100.00          100.00
                    1993     78.27    110.65          121.53
                    1994    109.15    119.88          123.44
                    1995    117.08    128.70          117.14
                    1996     89.18    173.36          114.57
                    1997     82.90    218.71          131.05


The Board of Directors recognize that the market price of stock is influenced 
by many factors, only one of which is company performance. The stock price 
performance shown on the graph is not necessarily indicative of future price 
performance. 

                  2. RATIFICATION OF APPOINTMENT OF AUDITORS 

   Subject to stockholder ratification, the Board of Directors has appointed 
the firm of Coopers & Lybrand, LLP as independent auditors for the fiscal 
year ending February 28, 1998. Coopers & Lybrand, LLP has audited the 
accounts of the Company since fiscal year 1985. If the stockholders do not 
ratify this appointment, other certified public accountants will be 
considered by the Board. 

   A representative of Coopers & Lybrand, LLP is expected to be present at 
the Annual Meeting and will be available to respond to questions. 

                                       19
<PAGE>

   The affirmative vote of the holders of a majority of the shares of Common 
Stock present in person or by proxy at the 1997 Annual Meeting and entitled 
to vote is required to ratify the appointment of Coopers & Lybrand, LLP as 
independent auditors for the fiscal year ended February 28, 1998. 

   The Board of Directors recommends a vote "FOR" ratifying the appointment 
of Coopers & Lybrand. 

       3. PROPOSAL TO ADOPT THE 1997 PERFORMANCE UNIT, RESTRICTED STOCK,
              NON-QUALIFIED OPTION AND INCENTIVE STOCK OPTION PLAN
                        ("INCENTIVE COMPENSATION PLAN")

   On February 22, 1997, the Company's 1987 Performance Unit, Restricted 
Stock, Non-Qualified Option and Incentive Stock Option Plan expired. At the 
time of the Plan's expiration, 549,000 shares were unencumbered. 

   On recommendation of the Compensation Committee of the Board of Directors, 
subject to the approval of the stockholders, the Board adopted the 1997 
Performance Unit, Restricted Stock, Non-Qualified Option and Incentive Stock 
Option Plan (the "Incentive Compensation Plan"). The Board reserved 525,000 
shares of common stock for the issuance of awards and grants under the 
Incentive Compensation Plan. In April 1997, the Compensation Committee of the 
Board of Directors granted an aggregate of 27,500 options to six of the 
Company's executive officers. Said options vest over a three year period and 
are exercisable at $13.63 per share, which was the price of the shares on the 
American Stock Exchange on the date of grant. Said option grants are subject 
to the approval of the Incentive Compensation Plan by the stockholders at the 
Annual Meeting. 

   The Board of Directors is of the opinion that the Company's Incentive 
Compensation Plan provides a competitive and balanced incentive compensation 
plan for employees, employee-directors, consultants and others who render 
services to the Company. 

   The Incentive Compensation Plan is administered by the Compensation 
Committee of the Board of Directors, which has full authority, in its 
discretion to determine the individuals to whom and the times at which 
performance units or restricted stock will be awarded and options shall be 
granted and the number of units and/or shares to be issued pursuant to each 
such award or grant. Non-employee directors are not eligible to participate 
in the Incentive Compensation Plan. Non-employee directors receive option 
grants pursuant to the 1993 Stock Option Plan for Non-Employee Directors. 

   The adoption of the Incentive Compensation Plan will permit the 
Compensation Committee to continue to grant options and award restricted 
stock and performance unit awards to employees, officers, consultants and 
others (where applicable) who render services to the Company, to continue to 
provide an incentive to successfully manage the business of the Company in 
the future. 

                                       20
<PAGE>

SUMMARY OF INCENTIVE COMPENSATION PLAN 

   The following summary of the Incentive Compensation Plan is qualified in 
its entirety by the complete text of the Incentive Compensation Plan, which 
is annexed hereto as Exhibit A. 

PERFORMANCE UNIT AWARDS 

   Performance units can only be awarded to employees. Performance unit 
awards may be paid in cash or shares of Common Stock of the Company, or a 
combination thereof. Performance units which are awarded to an employee shall 
have a payment value at the end of the award cycle (the period of not less 
than one fiscal year over which the performance units granted during a 
particular year are to be earned out), contingent upon the Company's 
performance. The Compensation Committee has discretion to apply performance 
measures on an absolute basis or relative to industry indices and 
conclusively determine whether the measures have been achieved. The 
Compensation Committee also has authority to revise the payment schedules and 
performance measures formerly determined by it if, in its judgment, 
significant economic or other changes have occurred which were not 
foreseeable by it at the time of its initial determination. 

RESTRICTED STOCK AWARDS 

   The Compensation Committee is authorized to make restricted stock awards 
to employees. Restricted stock may be issued to employees in consideration of 
(i) cash in an amount not less than the par value thereof or such greater 
amount as may be determined by the Compensation Committee and (ii) the 
continued employment of the employee during the restricted period. The 
Compensation Committee sets the term of the restricted period, which will in 
no event be less than one year. During the restricted period, the restricted 
stock may not be sold, assigned, transferred, pledged, hypothecated or 
otherwise encumbered except in the event of death, whereupon the restriction 
upon the stock will lapse and the employee's estate will be free to transfer 
or otherwise dispose of the stock. 

NON-QUALIFIED OPTIONS 

   Under the Incentive Compensation Plan, non-qualified options may be 
granted to employees, employee-directors, consultants and other individuals 
who render services to the Company. The option price for each option granted 
is determined by the Compensation Committee. Each option may have a term of 
not more than 10 years from the date of grant and may be exercisable in 
installments as prescribed by the Compensation Committee. 

   Payment for shares issuable pursuant to the exercise of an option may be 
in (i) cash, (ii) delivery of a full recourse promissory note, (iii) Common 
Stock of the Company or (iv) a combination of cash, notes and Common Stock or 
such other alternative payment arrangements as the Compensation Committee may 
fix in its sole discretion. In lieu of payment by the optionee, the 
Compensation Committee may require the optionee to surrender the option or a 
portion thereof for cancellation and receive cash or shares of Common Stock 
or a combination thereof equivalent to the appreciated value of the shares 
covered by the option surrendered for cancellation. 

                                       21
<PAGE>

   The Incentive Compensation Plan provides for the termination of 
outstanding options in the event an employee does not remain in the employ of 
the Company for such period as the Compensation Committee may fix for reasons 
other than retirement or death. Upon retirement or death, the employee or his 
estate's legal representative may exercise his options at any time after such 
termination (but no longer than the original term). 

INCENTIVE STOCK OPTIONS 

   The Company's Incentive Compensation Plan provides for the grant to 
employees of incentive stock options ("ISO's") to purchase shares of Common 
Stock of the Company at option prices which are not less than the fair market 
value of the Company's Common Stock at the date of grant ("fair market 
value"), except that any ISO's granted to an employee holding 10% or more of 
the outstanding voting securities of the Company ("10% Stockholder") must be 
for an option price not less than 110% of fair market value. 

   ISO's granted under the Incentive Compensation Plan will expire not more 
than 10 years from the date of grant (five years from the date of grant in 
the case of a 10% Stockholder), and the ISO agreements entered into with the 
holders will specify the extent to which ISO's may be exercised during their 
respective terms. The aggregate fair market value of the shares of common 
stock subject to ISO's that become first exercisable by an optionee in a 
particular calendar year may not exceed $100,000. The Incentive Stock Option 
Plan provides for termination of outstanding ISO's upon termination of 
employment, other than by reason of retirement, death or disability. Payment 
for shares issued upon the exercise of ISO's may be made in the same manner 
as provided for the non-qualified options. No ISO's have been granted to 
date. 

FEDERAL INCOME TAX CONSEQUENCES 
STOCK OPTIONS 

   The Company is of the opinion that an employee receiving a stock option 
exercisable at the current market price at the date of grant (whether an ISO 
or non-qualified stock option) will not realize any compensation income under 
the Internal Revenue Code of 1986 as amended ("IRC" or "the Code") upon the 
grant of the option. 

   The exercise of an ISO, which is qualified under Section 422A of the Code, 
results in no tax consequences to the employee or the Company. However, the 
difference between the option price and the fair market value of the 
underlying stock at the date of exercise is a tax preference item which, 
under certain circumstances, may give rise to alternative minimum tax 
liability to the employee in the year of exercise. 

   If the stock acquired by the exercise of the ISO is sold within two years 
from the date of the grant of the option or one year from the date of 
exercise of such option ("disqualifying disposition"), it will result in 
taxable compensation income to the employee (and a corresponding deduction to 
the Company) 

                                       22
<PAGE>

to the extent of the difference between the exercise price and the lesser of 
the fair market value of stock on the exercise date or the amount realized on 
such disposition. 

   The exercise of a non-qualified stock option results in immediate taxable 
income to the individual in an amount equal to the difference between the 
option price paid (whether in cash or otherwise) and the fair market value of 
the Company's stock at the date of exercise. The Company will receive a 
deduction, as compensation paid, equal to the amount included in income by 
the employee as set forth above. 

   The basis of any stock acquired by the employee through a non-qualified 
option is the amount paid for the stock by an employee plus the amount of 
taxable income recognized. The basis of stock acquired by the exercise of an 
ISO, not disposed of in a disqualifying disposition, is the amount paid by 
the employee. 

RESTRICTED STOCK AWARDS 

   The employee will recognize taxable income on restricted stock granted to 
him at such time as the restriction period lapses. The amount of income will 
be equal to the difference between the fair market value of such stock and 
the amount paid by the employee for such restricted shares as of the date the 
restriction period lapses. Due to liabilities imposed by Rule 16(b) of the 
Securities Exchange Act of 1934 on certain officers, directors and 10% 
Stockholders who dispose of stock in the Company held by them during the 
prohibited period defined by Rule 16(b) (the "16(b) Restriction Period"), 
such persons may not immediately recognize income as of the date the 
restriction period lapses. If at such time the employee is subject to the 
provisions of Rule 16(b), income will not be recognized until the 16(b) 
Restriction Period lapses. The Company will receive a deduction at such time 
and in the same amount as the employee includes in his income. 

PERFORMANCE UNITS 

   An employee will recognize income at such time as an actual payment is 
made by the Company regardless of whether the employee receives cash or 
shares of stock in the Company. If, however, the employee receives Company 
stock and the employee is subject to the provisions of Rule 16(b), then the 
employee will not recognize income and the Company will not be entitled to a 
deduction until the 16(b) Restriction Period lapses. Otherwise, the Company 
will be entitled to a deduction, as an accrual basis taxpayer, at such time 
when all events which determine the liability to pay the performance award 
have occurred, and the amount thereof can be determined with reasonable 
accuracy. 

   The affirmative vote of the holders of a majority of the outstanding 
shares of Common Stock of the Company is required to approve the adoption of 
the 1997 Performance Unit, Restricted Stock, Non-Qualified Option and 
Incentive Stock Option Plan. 

   The Board of Directors recommends a vote "FOR" approval of the adoption of 
the 1997 Performance Unit, Restricted Stock, Non-Qualified Option and 
Incentive Stock Option Plan. 

                                       23
<PAGE>

                4. PROPOSAL TO ADOPT THE 1997 STOCK OPTION PLAN
                           FOR NON-EMPLOYEE DIRECTORS

   The Company's 1993 Stock Option Plan for Non-Employee Directors expires on 
July 26, 1997 (the day following the Annual Meeting). On the Plan's 
expiration, there will be 57,500 unencumbered shares. 

   On recommendation of the Compensation Committee of the Board of Directors, 
subject to the approval of the stockholders, the Board adopted the 1997 
Non-Employee Directors Option Plan (the "Non-Employee Directors Option 
Plan"). The Board reserved 50,000 shares of common stock for grants under the 
Non-Employee Directors Option Plan. 

   The Non-Employee Directors Option Plan is based upon the Company's belief 
that stock ownership by non-employee Directors benefits the stockholders by 
giving such Directors a proprietary interest in the Company and thus aligning 
the interest of such Directors with those of the stockholders. Additionally, 
the Non-Employee Directors Option Plan will enhance the Company's ability to 
attract, retain and suitably reward Directors of exceptional ability. 

SUMMARY OF NON-EMPLOYEE DIRECTORS OPTION PLAN 

   The following summary of the Non-Employee Directors Option Plan is 
qualified in its entirety by the complete text of the Non-Employee Directors 
Option Plan, which is annexed hereto as Exhibit B. 

 Administration 

   The Board of Directors is authorized to administer the Non-Employee 
Directors Option Plan in accordance with its terms. However, the Board shall 
have no discretion with respect to the selection of Directors to receive 
options, the number of shares of Common Stock subject to any such options or 
the exercise price thereunder. 

 Eligibility 

   Only Eligible Directors, as defined in the Non-Employee Directors Option 
Plan, are eligible for grant of options under the Non-Employee Directors 
Option Plan. An Eligible Director is defined as a Director of the Company who 
is not an employee of the Company or its subsidiaries and has not within one 
year immediately preceding the time such determination is made, received any 
award under any plan of the Company providing for the discretionary issuance 
of stock, stock options or stock appreciation rights. There are currently 
four Eligible Directors. 

 Shares Subject to the Non-Employee Directors Option Plan 

   An aggregate of 50,000 shares of Common Stock shall be available for 
issuance upon the exercise of options granted under the Non-Employee 
Directors Option Plan. This number is subject to adjustment in the event of a 
stock split, stock dividend, subdivision or combination of the Common Stock 
or other changes in corporate structure affecting the Common Stock. 

                                       24
<PAGE>

 Grant, Term and Conditions of Options 

   As of the date of the 1998 Annual Stockholders' Meeting, and as of the 
date of each of the subsequent four Annual Stockholders' Meetings, each 
individual who is then an Eligible Director will be granted an option to 
purchase 2,500 shares of Common Stock. The options will be nonstatutory stock 
options not intended to qualify under Section 422 of the Code as ISO's. The 
purchase price per share of the Common Stock deliverable upon exercise of the 
option shall be 100% of the fair market value per share of Common Stock, 
determined as provided in the Non-Employee Directors Option Plan, on the day 
the option is granted. Eligible Directors shall pay the exercise price of the 
options in either cash or in Common Stock. The Options granted shall be for a 
term of not more than 10 years from date of grant. Except as set forth below, 
options shall be exercisable in whole or in part one year after the date of 
grant. 

   All outstanding options held by an optionee shall automatically be 
cancelled upon such optionee's termination of service as an Eligible Director 
except in the following circumstances -if such termination of service as an 
Eligible Director occurs by reason of (i) declining to stand for re-election 
or (ii) becoming an employee of the Corporation or a subsidiary or (iii) 
becoming disabled (as defined in the Company's Profit Sharing Plan). All 
outstanding options held by such optionee on the date of such termination 
shall continue to be fully exercisable for up to five years following the 
date of such termination but in no event after the expiration date of the 
options. In the event of the death of an optionee (whether before or after 
termination of service as an Eligible Director), all outstanding options held 
by such optionee and not previously cancelled or expired on the date of death 
shall be fully exercisable by such optionee's legal representative within 
one-year after the date of death (without regard to the expiration date of 
the option specified in accordance with the preceding sentence). 

 Mergers, Sales and Change of Control 

   In the case of certain mergers, consolidations or combinations of the 
Company with or into other corporations, or in the event of a Change of 
Control of the Company as defined in the Non-Employee Directors Option Plan, 
the holder of each option then outstanding shall (unless the Board determines 
otherwise) have the right to receive, on the date or effective date of such 
event, a cash or stock payment in an amount calculated as set forth in the 
Non-Employee Directors Option Plan, which is equivalent to the economic value 
of the option on such date. 

 Plan Amendments 

   The Non-Employee Directors Option Plan may be amended by the Board as it 
shall deem advisable. Without the authorization and approval of the 
Stockholders, however the Board may not increase the number of shares which 
may be purchased pursuant to options granted under the Non-Employee Directors 
Option Plan, change the requirement that option grants be priced at 100% of 
fair market value on the date of grant, modify in any respect the class of 
individuals who constitute Eligible Directors or materially increase the 
benefits accruing to optionees under the Non-Employee Directors Option Plan. 
Plan provisions relating to the class of Directors eligible to receive 
options under the Non-Employee Directors Option Plan and to the price, amount 
and timing of option grants under the Non-Employee Directors Option Plan may 
not be amended more than once every six months, other than to comply with 
changes in applicable law. 

                                       25
<PAGE>

 Term of Plan 

   The adoption of the Non-Employee Directors Option Plan has been approved 
by the Board and shall become effective upon its approval by the 
stockholders. The Non-Employee Directors Plan shall terminate on the day 
following the Annual Stockholders' Meeting held in the year 2002 unless the 
Non-Employee Directors Option Plan is extended or terminated at an earlier 
date by the stockholders. 

 Federal Income Tax Consequences 

   Under present Federal income tax laws, options granted under the 
Non-Employee Directors Option Plan would have the following tax consequences. 

   When an optionee exercises an option, the difference between the option 
price and any higher market value of the stock on the date of exercise will 
be ordinary income to the optionee and will be allowed as a deduction for 
Federal income tax purposes to the Company. When an optionee disposes of 
shares acquired by the exercise of the option, any amount received in excess 
of the market value of the shares on the date of exercise will be treated as 
long or short term capital gain, depending upon the holding period of the 
shares. If the amount received is less than the market value of the shares on 
the date of the exercise, the loss will be treated as long or short term 
capital loss, depending upon the holding period of the shares. 

   The Non-Employee Directors Option Plan is not subject to any provision of 
ERISA and is not qualified under Section 401(a) of the Code. 

   The affirmative vote of the holders of a majority of the outstanding 
shares of Common Stock of the Company is required to approve the adoption of 
the Non-Employee Directors Option Plan. 

   The Board of Directors recommends a vote "FOR" the adoption of the 1997 
Lillian Vernon Corporation Stock Option Plan for Non-Employee Directors. 

                5. STOCKHOLDER PROPOSALS FOR THE ANNUAL MEETING
                               TO BE HELD IN 1998

   Stockholders are entitled to present proposals for action and to nominate 
directors at a forthcoming stockholders' meeting if they comply with the 
requirements of the proxy rules. Proposals of stockholders and nominations of 
directors intended to be presented at the Annual Meeting to be held in 1998, 
must be received by the Company by February 17, 1998 in order to be 
considered for inclusion in the Company's proxy statement and form of proxy 
relating to such meeting. Such proposals should be sent to the Secretary of 
the Company at 543 Main Street, New Rochelle, New York 10801. 

                                       26
<PAGE>

                               6. OTHER BUSINESS

   So far as the Board of Directors is aware, no matters will be presented at 
the Meeting for action on the part of the stockholders other than those 
stated in the notice of this meeting. 

   A copy of the Company's annual report to the Securities and Exchange 
Commission on Form 10-K for the year ended February 22, 1997, may be obtained 
without charge, by calling or writing David C. Hochberg, Lillian Vernon 
Corporation, 543 Main Street, New Rochelle, New York 10801, (914) 637-5624. 

By Order of the Board of Directors 



Susan N. Cortazzo 
Secretary 

June 16, 1997 

                                       27
<PAGE>

                          LILLIAN VERNON CORPORATION 

                  PROXY SOLICITED BY THE BOARD OF DIRECTORS 
                    FOR ANNUAL MEETING ON JULY 25, 1997 AT 
                THE AMERICAN STOCK EXCHANGE, 86 TRINITY PLACE, 
                          NEW YORK CITY, 10:00 A.M. 

   The undersigned hereby appoints Lillian Vernon and Susan N. Cortazzo and 
each of them, the attorneys and proxies of the undersigned, with full powers 
of substitution, to vote all shares of stock of Lillian Vernon Corporation 
which the undersigned is entitled to vote at the Annual Meeting of 
Stockholders thereof, to be held on July 25, 1997 and any adjournments 
thereof, with all powers the undersigned would have if present, upon the 
proposals set forth herein and in their discretion on all other matters 
properly coming before the meeting, including those described in the Notice 
of Meeting of Stockholders and Proxy Statement therefor, receipt of which is 
acknowledged. 

   This Proxy will be voted as directed, or where no direction is given, will 
be voted "FOR" Proposals Nos. 1, 2, 3 and 4. If any nominee for the Board of 
Directors named in the Proxy Statement is unavailable to serve, this Proxy 
will be voted for such substitute nominee as may be recommended by the Board 
of Directors. The Board of Directors is not aware of other matters to come 
before the meeting. 

    The Board of Directors recommends a vote "FOR" Proposals 1, 2, 3 and 4. 

    1. Election of David C. Hochberg to serve as director for a term expiring 
    in 2000. 

                                           WITHHOLD AUTHORITY 
                   FOR NOMINEE LISTED         FOR NOMINEE 
                          ABOVE               LISTED ABOVE 
                 ---------------------- ---------------------- 
                          [   ]                  [   ] 

     (CONTINUED, AND TO BE VOTED, SIGNED AND DATED ON THE REVERSE SIDE.) 

<PAGE>

                           LILLIAN VERNON CORPORATION 

    2. Proposal to approve the appointment of Coopers & Lybrand, L.L.P. as 
    the independent auditors of the Company. 

                       [ ] FOR    [ ] AGAINST    [ ] ABSTAIN 
P
R   3. Proposal to adopt the 1997 Performance Unit, Restricted Stock, 
O   Non-Qualified Option and Incentive Stock Option Plan. 
X
Y                      [ ] FOR    [ ] AGAINST    [ ] ABSTAIN 

    4. Proposal to adopt the 1997 Non-Employee Directors Option Plan. 

                       [ ] FOR    [ ] AGAINST    [ ] ABSTAIN 

    5. In their discretion, the Proxies are authorized to vote upon such 
    other business as may properly come before the meeting. 

                                            Dated:                       , 1997

                                            -----------------------------------

                                            -----------------------------------
                                              SIGNATURE(S) OF STOCKHOLDER(S) 

                                            (PLEASE SIGN EXACTLY AS NAME
                                            APPEARS HEREIN. WHEN SIGNING AS
                                            EXECUTOR, ADMINISTRATOR, TRUSTEE,
                                            GUARDIAN OR ATTORNEY, PLEASE GIVE
                                            FULL TITLE AS SUCH. FOR JOINT
                                            ACCOUNTS OR CO-FIDUCIARIES, ALL
                                            JOINT OR CO-FIDUCIARIES SHOULD
                                            SIGN.) 

                                            THIS PROXY IS SOLICITED ON BEHALF
                                            OF THE BOARD OF DIRECTORS.

<PAGE>
                                                                     EXHIBIT A 

                          LILLIAN VERNON CORPORATION 

                            -----------------------

                                     1997 
                     PERFORMANCE UNIT, RESTRICTED STOCK, 
             NONQUALIFIED OPTION AND INCENTIVE STOCK OPTION PLAN 
                                 (THE "PLAN") 

1. Definitions. 

   The following terms shall have the following meanings for purposes of the 
Plan: 

   "Code" means the Internal Revenue Code of 1986 as the same may be amended 
from time to time. 

   "Committee" means the committee described in Paragraph 4 which shall 
administer the Plan. 

   "Common Stock" means Common Stock, par value One ($.01) Cent per share, of 
the Corporation. 

   "Corporation" means Lillian Vernon Corporation. 

   "Fair-Market Value" means with respect to Common Stock (or other stock of 
the Corporation), its Mean Price on the day of determination as specified in 
the Plan if such Common Stock (or other stock) is publicly traded and, if 
not, then the Fair-Market Value shall be determined by the Committee in 
accordance with applicable Treasury Regulations under the Code. 

   "Incentive Option(s)" means the qualified incentive stock options referred 
to in Paragraph 9. 

   "Mean Price" means with respect to Common Stock (or other stock of the 
Corporation), the Fair-Market Value thereof as shall be determined by the 
Committee and, if the Common Stock (or such other stock) of the Corporation 
is listed on a national securities exchange or traded on the Over-the-Counter 
market, the Fair-Market Value shall be the mean of the high and low trading 
prices or of the high bid and low asked prices of the Common Stock (or such 
other stock) of the Corporation on such exchange, or on the Over-the-Counter 
market as reported by the National Quotation Bureau, Inc., as the case may be 
(rounded to the next highest cent in the case of fractions of a cent), on the 
day of determination as specified in the Plan or, if there is no trading or 
bid or asked price on that day, the mean of the high and low trading or high 
bid and low asked prices (rounded to the next highest cent in the case of 
fractions of a cent) on the most recent day preceding the day of 
determination as specified in the Plan for which such prices are available. 

   "Nonqualified Option(s)" means the nonqualified options referred to in 
Paragraph 7. 

   "Option(s)" means the Nonqualified Options and Incentive Options. 

   "Performance Unit(s)" means the Performance Units referred to in Paragraph 
6. 

                                      A-1
<PAGE>

    "Restricted Stock" means the shares of Common Stock referred to in 
Paragraph 8. 

2. Stock Subject to the Plan. 

   There are reserved for issuance upon the payment of Performance Units 
awarded, for issuance as Restricted Stock awards and the exercise of Options 
granted under the Plan an aggregate of five hundred twenty-five thousand 
(525,000) authorized and unissued shares of Common Stock. If any Option 
granted under the Plan shall expire or terminate for any reason (including, 
without limitation, by reason of its surrender, pursuant to the provisions of 
the third paragraph of Paragraph 7(b) or otherwise, or cancellation, in whole 
or in part, pursuant to the provisions of Paragraph 7(f) or otherwise, or the 
substitution in place thereof of a new Option) without having been exercised 
in full, the shares subject thereto shall again be available for the purposes 
of issuance pursuant to this Plan. Likewise, if Restricted Stock shall become 
subject to forfeiture and be returned to the Corporation pursuant to the 
provisions of Paragraph 8 hereof, such shares shall again be available for 
the purposes of issuance pursuant to this Plan. In no event shall authorized 
and unissued shares of Common Stock which, under the Plan, are authorized to 
be used in payment of Performance Unit awards be deemed to be unavailable for 
purposes of the Plan until such shares shall have been issued in payment 
thereof in accordance with the provisions of Paragraph 6(g). 

3. Administration. 

   The Plan shall be administered by the Committee. Subject to the express 
provisions of the Plan, the Committee shall have plenary authority, in its 
discretion, to determine the individuals to whom, and the time or times at 
which, Performance Units or Restricted Stock shall be awarded and Options 
shall be granted and the number of units and/or shares to be covered by each 
such award or grant. In making such determinations, the Committee may take 
into account the nature of the services rendered by the respective 
individuals, their present and potential contributions to the Corporation's 
success and such other factors as the Committee in its discretion may deem 
relevant. Subject to the express provisions of the Plan, the Committee shall 
also have plenary authority to interpret the Plan, to prescribe, amend and 
rescind rules and regulations relating to it, to determine the terms and 
provisions of the respective Restricted Stock, Performance Unit and Option 
agreements (which need not be identical) and to make all other determinations 
necessary or advisable for the administration of the Plan. The Committee's 
determinations of the matters referred to in this Paragraph 3 shall be 
conclusive. 

4. The Committee. 

   The Committee shall consist of three or more members of the Board of 
Directors of the Corporation who are not employees of the Corporation or any 
subsidiary thereof. The Committee shall be appointed by the Board of 
Directors, which may from time to time appoint members of the Committee in 
substitution for members previously appointed and may fill vacancies, however 
caused, in the Committee. The Committee shall select one of its members as 
its Chairman and shall hold its meetings at such times 

                                      A-2
<PAGE>

and places as it may determine. A majority of its members shall constitute a
quorum. All determinations of the Committee shall be made by not less than a
majority of its members. Any decision or determination reduced to writing and
signed by all the members shall be fully as effective as if it had been made by
a majority vote at a meeting duly called and held. The Committee may appoint a
secretary, shall keep minutes of its meetings and shall make such rules and
regulations for the conduct of its business as it shall deem advisable. Members
of the Committee shall not be eligible to receive any option grants pursuant to
the Plan.

5. Eligibility. 

   Performance Units and Restricted Stock may be awarded only to employees 
(including officers) of the Corporation and of its present and future 
subsidiary corporations (herein called subsidiaries). Incentive Options may 
be awarded only to full-time employees (including officers) of the 
Corporation or its subsidiaries. Nonqualified Options may be granted to 
employees (including officers), consultants and other individuals who render 
services to the Corporation and its subsidiaries. Any such eligible 
individual may receive one or more Performance Unit awards or one or more 
Options or one or more Restricted Stock awards, or a combination thereof, as 
the Committee shall from time to time determine, and such determinations may 
be different as to different individuals and may vary as to different awards 
and grants. A Director of the Corporation or of a subsidiary who is not also 
an employee of the Corporation or of a subsidiary will not be eligible to 
receive Performance Units, Restricted Stock, Non-Qualified Options or 
Incentive Options under the Plan. 

6. Performance Unit Awards. 

   (a) Performance Units which are awarded to an employee shall have a 
payment value at the end of the applicable award cycle contingent upon 
performance of the Corporation and/or of such employee's subsidiary, division 
or department over the award cycle. The length of the award cycle over which 
Performance Units are to be earned out shall be determined by the Committee 
at the time such Performance Units are awarded, but in no event shall the 
award cycle be less than one (1) fiscal year. The performance measures may 
include, but shall not be limited to, cumulative growth in pre-tax profits, 
earnings per share, return on shareholders' equity, return on capital 
employed or increase in the market value of the Common Stock of the 
Corporation. Such measures may be applied on an absolute basis or relative to 
industry indices and shall be defined in a manner which the Committee shall 
deem appropriate. For each award cycle, the Committee shall establish a 
payment schedule based upon the performance measures determined for such 
award cycle. If during the course of an award cycle there should occur, in 
the opinion of the Committee, significant changes in economic conditions or 
in the nature of the operations of the Corporation or subsidiary, division or 
department which the Committee did not foresee in establishing the 
performance measures for such award cycle and which, in the Committee's sole 
judgment, have, or are expected to have, a substantial effect on the 
performance of the Corporation or an employee's subsidiary, division or 
department during such award cycle, the Committee may revise the payment 
schedule and performance measures formerly determined by it in such manner as 
the Committee, in its sole judgment, may deem appropriate. 

                                      A-3
<PAGE>

    (b) In determining the number of Performance Units to be awarded, the 
Committee shall take into account an employee's responsibility level, 
performance, potential, cash compensation level and such other considerations 
as it deems appropriate. 

   (c) An award of Performance Units to an employee shall terminate for all 
purposes if the employee does not remain, during the award cycle, 
continuously in the employ of the Corporation or one of its subsidiaries, 
except in the case of death, disability or retirement at age sixty-five (65) 
or early retirement with the consent of the Corporation (hereinafter 
"Retirement") in which case (and provided that the employee at the time of 
death, disability or Retirement as aforesaid, shall have been continuously in 
the employ of the Corporation or one of its subsidiaries during the period 
commencing on the date the award is granted and ending on the first 
anniversary thereof) the employee will be entitled to payment (such payment 
to be made in accordance with the provisions of Paragraph 6(d)) of the same 
portion of the payment value of the award the employee would otherwise have 
been paid (such payment value, if any, to be determined at the conclusion of 
the applicable award cycle in accordance with the provisions of Paragraphs 
6(a) and 6(e)) as the portion of the award cycle during which the employee 
was employed bears to the full award cycle. Under particular circumstances, 
the Committee may make other determinations with respect to employees whose 
services do not meet the foregoing requirements, including the waiver of any 
of the requirements of this subparagraph (c) relating to periods of 
employment. 

   (d) Unless the Committee otherwise determines, no payment with respect to 
Performance Units will be made to an employee prior to the end of such 
employee's award cycle applicable to the Performance Units awarded to such 
employee. 

   (e) An employee's interest in any Performance Units awarded to him shall 
mature on the last day of the award cycle for such award. The payment value 
of a performance unit shall be the dollar amount calculated on the basis of 
the payment schedule applicable to such award cycle. 

   (f) The total amount of payment value due an employee at the conclusion of 
an award cycle shall be paid on such date following the conclusion of such 
award cycle as the Committee shall designate, except as specifically 
otherwise provided in the Plan. 

   (g) Payment of the payment value due an employee shall be made, at the 
election of the Committee as to each employee, (i) in cash, (ii) in shares of 
Common Stock of the Corporation (to be determined by dividing the payment 
value of all matured Performance Units by the average of the Mean Price of 
such stock during the five business days immediately preceding the date of 
payment) or (iii) in a combination of cash and shares of Common Stock so 
valued. 

   (h) A person to whom any award has been made shall not have any interest 
in the cash or stock awarded to him until the cash has been paid to him or 
the certificates for the stock have been delivered to him, as the case may 
be, in accordance with the provisions of this Plan. 

   (i) In the event of any changes in the outstanding stock of the 
Corporation by reason of stock dividends, stock splits, recapitalizations, 
mergers, consolidations, combinations or exchanges of shares, 

                                      A-4
<PAGE>

split-ups, split-offs, spin-offs, liquidations or other similar changes in
capitalization, or any distribution to shareholders other than cash dividends,
the Committee shall make such adjustments, if any, in the light of the change
or distribution as the Committee in its sole discretion shall determine to be
appropriate, in the number of shares of stock covered by any award for which
certificates have not been delivered.

   (j) In any case in which payment of an award is to be made in stock, the 
Corporation shall have the right to retain or sell without notice sufficient 
shares of stock (taken at the Mean Price of such stock on such date or dates 
as may be determined by the Committee, but not more than five (5) business 
days prior to the date on which such shares would otherwise have been 
delivered) to cover the amount of any tax required by any government to be 
withheld or otherwise deducted and paid with respect to such payment, 
remitting any balance to the employee; provided, however, that the employee 
shall have the option to provide the Corporation with the funds to enable it 
to pay such tax. The Corporation shall also have the right, in lieu of 
delivering the certificate or certificates for any of or all the stock which 
would otherwise be deliverable to the employee pursuant to this Plan, to pay 
to such employee on the date on which such certificate or certificates would 
otherwise be deliverable an amount in cash equal to the Mean Price of such 
stock on such date or dates as may be determined by the Committee, but not 
more than five (5) business days prior to such date, but after withholding or 
deducting any required amount of tax, all as the Committee may determine in 
individual cases. 

7. Nonqualified Option Grants. 

   (a) Each Nonqualified Option granted under the Plan shall be authorized by 
the Committee and shall be evidenced by a Nonqualified Stock Option Agreement 
which shall be executed by the Company and by the person to whom such 
Nonqualified Option is granted. The Nonqualified Stock Option Agreement 
shall, among other things, specify the number of shares of Common Stock as to 
which Nonqualified Option is granted, the periods during which the 
Nonqualified Option is exercisable and the purchase price per share thereof. 

   (b) The Committee shall be authorized in its discretion to prescribe in 
the Nonqualified Option grant the installments, if any, in which Nonqualified 
Option granted under the Plan shall become exercisable. The Committee shall 
also be authorized to establish the manner and the effective date of the 
exercise of a Nonqualified Option. The term of such Nonqualified Option shall 
be not more than ten years from the date of grant thereof, or such shorter 
period as is prescribed in Paragraphs 7(d) and (e). 

   A Nonqualified Option granted under the Plan shall be exercised by the 
delivery by the holder thereof to the Corporation at its principal office 
(attention of the Secretary) of written notice of the number of shares with 
respect to which the Nonqualified Option is being exercised. Such notice 
shall be accompanied by payment of the full purchase price of such shares, 
and payment of such purchase price shall be made, at the discretion of the 
Committee, by delivery of (i) cash, or (ii) his full recourse note payable to 
the order of the Company (but only if and to the extent permitted by 
applicable Delaware corporate law) having such due date, payment terms and 
such annual interest rate (which is not less than the minimum rate then 
required under the Code), as the Committee may fix in its sole discretion, or 
(iii) 

                                      A-5
<PAGE>

in the Corporation's Common Stock owned by the optionee having a Fair-Market 
Value on the date of exercise equal to the aggregate Nonqualified Option 
price (provided, however, that no such payment in stock shall be made unless 
said stock shall have been owned by the optionee for a period of more than 
six (6) months), or (iv) such combination of Items (i), (ii) and (iii) as the 
Committee may fix in its sole discretion, or (v) such other financial 
arrangement may be made for the payment for such shares as the Committee may 
fix in its sole discretion. 

   In lieu of requiring an optionee to deliver cash and/or notes and/or stock 
and receive certificates for shares of Common Stock of the Corporation upon 
the exercise of a Nonqualified Option, if the Nonqualified Option so 
provides, the Committee may elect to require the optionee to surrender the 
Nonqualified Option to the Corporation for cancellation as to all or any 
portion of the number of shares covered by the intended exercise and receive 
in exchange for such surrender a payment, at the election of the Committee, 
in cash, in shares of Common Stock of the Corporation, or a combination of 
cash and shares of Common Stock of the Corporation, equivalent to the 
appreciated value of the shares covered by the Option surrendered for 
cancellation. Such appreciated value shall be the difference between the 
Nonqualified Option prices of such shares (as adjusted pursuant to Paragraph 
12) and the Fair-Market Value of such shares. Upon delivery to the 
Corporation of a notice to exercise a Nonqualified Option, the Committee may 
avail itself of its right to require the optionee to surrender the 
Nonqualified Option to the Corporation for cancellation as to shares covered 
by such intended exercise. The Committee's right of election shall expire, if 
not exercised, at the close of business on the tenth business day following 
the delivery to the Corporation of such notice. Should the Committee not 
exercise such right of election, the delivery of the aforesaid notice of 
exercise shall constitute an exercise by the optionee of the Nonqualified 
Option to the extent therein set forth, and payment for the shares covered by 
such exercise shall become due immediately. 

   (c) In the event that an employee receiving a Nonqualified Option does not 
remain in the employ of the Corporation or of one of its subsidiaries for the 
period determined by the Committee and set forth in the Nonqualified Option 
grant and the termination of such individual's service during such period is 
either (i) for cause or (ii) voluntary on the part of such individual and 
without the written consent of the Corporation or such subsidiary, the 
Nonqualified Option shall forthwith terminate on the date of such termination 
of employment. Retirement at age sixty-five (65) shall be deemed to be a 
termination of employment with the Corporation's written consent. 

   (d) In the event of the termination of the employment of an employee 
holder of any Nonqualified Option, other than by reason of Retirement or 
death, he may (unless his Nonqualified Option shall have been terminated by 
reason of the provisions of Paragraph 7(c) or unless otherwise provided in 
his Nonqualified Option grant) exercise his Option at any time within three 
(3) months after such termination, but not after the expiration of the 
Nonqualified Option, to the extent of the number of shares covered by his 
Nonqualified Option which were purchasable by him at the date of the 
termination of his employment. In the event of the termination of the 
employment of the holder of any Nonqualified Option because of Retirement, he 
may (unless his Nonqualified Options shall have been previously terminated 

                                      A-6
<PAGE>

pursuant to the provisions of Paragraph 7(c) or unless otherwise provided in 
his Nonqualified Option grant) exercise his Nonqualified Option at any time 
after such termination, but not after the expiration of the Nonqualified 
Option, to the extent of the number of shares covered by his Nonqualified 
Option which were purchasable by him at the date of his termination of 
employment. Notwithstanding the foregoing provisions hereof but subject to 
the provisions of Paragraph 7(c), the Committee may determine, in its sole 
discretion, in the case of any termination of employment that the holder of a 
Nonqualified Option may exercise such Nonqualified Option to the extent of 
the remaining shares covered thereby whether or not such shares had become 
purchasable by such employee at the date of the termination of his 
employment. Nonqualified Options granted under the Plan to employees shall 
not be affected by any change of employment so long as the holder continues 
to be an employee of the Corporation or of a subsidiary. The Nonqualified 
Option grant may contain such provisions as the Committee may approve with 
reference to the effect of approved leaves of absence. 

   (e) In the event of the death of an individual other than an employee to 
whom a Nonqualified Option has been granted under the Plan, the Nonqualified 
Option theretofore granted to him may be exercised by a legatee or legatees 
of the Nonqualified Option holder under his last will, or by his personal 
representative or distributees, at any time after his death, but not after 
the expiration of the Nonqualified Option, to the extent of the remaining 
shares covered by his Nonqualified Option whether or not such shares had 
become purchasable by such an individual at the date of his death. In the 
event of the death of an employee while he is employed by the Corporation or 
a subsidiary or following Retirement or during the three (3) month period 
following the termination of his employment, the Nonqualified Option (if not 
previously terminated pursuant to the provisions of Paragraph 7(c)) may be 
exercised by a legatee or legatees of the Nonqualified Option under the 
employee's last will, or by the personal representatives or distributees of 
the employee at any time after his death, but not after expiration of the 
Nonqualified Option, but only to the extent of the number of shares 
purchasable by such employee pursuant to the provisions of Paragraph 7(d) at 
the date of termination of his employment. 

   (f) The Committee shall be authorized, in its absolute discretion, to 
permit optionees to surrender outstanding Nonqualified Options in exchange 
for the grant of new Nonqualified Options or require optionees to surrender 
outstanding Nonqualified Options as a condition precedent to the grant of new 
Nonqualified Options. The number of shares covered by the new Nonqualified 
Options, the Nonqualified Option price, the Nonqualified Option period shall 
all be determined in accordance with the Plan and may be different from the 
provisions of the surrendered Nonqualified Options. 

8. Restricted Stock Awards. 

   (a) The consideration to be received for shares of Restricted Stock issued 
hereunder shall be (i) in such amount, to be paid in cash, as is determined 
by the Committee, in its sole discretion, at the time of such award, but in 
no event shall it be less than the par value thereof and (ii) the continued 
employment by the employee during the "Restricted Period" (as hereinafter 
defined). The recipient of Restricted Stock shall be recorded as a 
stockholder of the Corporation and shall have, subject to the provisions 
hereof, all the rights of a stockholder with respect to such shares and 
receive all dividends or other 

                                      A-7
<PAGE>

distributions made or paid with respect to such shares; provided that the 
shares themselves and any new, additional or different shares or securities 
which the recipient may be entitled to receive with respect to such shares by 
virtue of a stock split or stock dividend or any other change in the 
corporate or capital structure of the Corporation, shall be subject to the 
restrictions hereinafter described. 

   (b) During a period following the date of grant, as determined by the 
Committee and set forth in the grant (hereinafter referred to as the 
"Restricted Period"), the Restricted Stock may not be sold, assigned, 
transferred, pledged, hypothecated or otherwise encumbered or disposed of by 
the recipient, except in the event of (i) death as hereinafter provided or 
(ii) the transfer thereof to the Corporation under the provisions of the next 
succeeding paragraph. In the event of the death of the recipient during the 
Restricted Period, the aforesaid restrictions on the Restricted Stock shall 
immediately lapse and the legal representative of the estate of the recipient 
shall be free to transfer, encumber or otherwise dispose of the Restricted 
Stock. 

   In the event that, during the Restricted Period, the employment of the 
recipient by the Corporation or one of its subsidiaries is terminated for any 
reason (including termination with or without cause by the Corporation or 
such subsidiary, resignation by the recipient, or retirement, except 
retirement with the consent of the Corporation, which consent may be 
conditioned upon the performance of consulting services, agreement as to 
noncompetition or such other conditions as may be imposed by the Corporation) 
other than termination of employment due to the death of the recipient, then 
the shares of Restricted Stock held by him shall be forfeited to the 
Corporation and the recipient shall immediately transfer and return to the 
Corporation the certificates representing all the Restricted Stock and the 
recipient's rights as a stockholder with respect to the Restricted Stock 
shall cease, effective with such termination of employment; provided, 
however, if the employee is required to pay more than the par value of such 
shares, then the Corporation shall either pay to the employee within thirty 
(30) days of receipt of such Restricted Stock the amount originally paid for 
such Restricted Stock by such employee or return equivalent but unlegended 
(except for required Securities Act legends) certificates to the employee 
which the employee will then own absolutely. All certificates representing 
Restricted Stock issued pursuant to this Plan shall bear a legend indicating 
that the shares are subject to the restrictions set forth herein. 

   During the Restricted Period, the recipient's rights to the Restricted 
Stock may not be assigned or transferred except by will or by the laws of 
descent or distribution. In the event of any attempt to sell, exchange, 
transfer, pledge or otherwise dispose of said shares by the recipient in 
violation of the provisions hereof, such shares shall be forfeited to the 
Corporation. 

9. Incentive Options. 

   (a) Each Incentive Option granted under the plan shall be authorized by 
the Committee and shall be evidenced by an Incentive Stock Option Agreement 
which shall be executed by the Company and by the person to whom such 
Incentive Option is granted. The Incentive Stock Option Agreement shall 
specify, among other things, the number of shares of Common Stock as to which 
any Incentive Option is granted, the periods during which the Incentive 
Option is exercisable and the purchase price per share thereof. 

                                      A-8
<PAGE>

    (b) The Committee shall grant Incentive Options under the Plan which are 
intended to meet the requirements of Section 422A of the Code and which are 
subject to the following terms and conditions and any other terms and 
conditions as may at any time be required by Section 422A of the Code: 

     (i) No Incentive Option shall be granted to individuals other than 
    employees of the Corporation or of a subsidiary. 

     (ii) Each Incentive Option under the Plan must be granted within ten (10) 
    years from the date the Plan was adopted by the Board of Directors. 

     (iii) The purchase price of the shares subject to any Incentive Option 
    shall not be less than the Fair-Market Value of the Common Stock at the 
    time such Incentive Option is granted; provided, however, if an Incentive 
    Option is granted to an individual who owns, at the time the Incentive 
    Option is granted, more than ten (10%) per cent of the total combined 
    voting power of all classes of stock of the Corporation or of a 
    subsidiary, the purchase price of the shares subject to the Incentive 
    Option shall be at least one hundred ten (110%) per cent of the 
    Fair-Market Value of the Common Stock at the time the Incentive Option is 
    granted. 

     (iv) No Incentive Option granted under the Plan shall be exercisable 
    after the expiration of ten (10) years from the date of its grant. 
    However, if an Incentive Option is granted to an individual who owns, at 
    the time the Incentive Option is granted, more than ten (10%) percent of 
    the total combined voting power of all classes of stock of the Corporation 
    or of subsidiary, such Incentive Option shall not be exercisable after the 
    expiration of five (5) years from the date of its grant. Every Incentive 
    Option granted under the Plan shall be subject to earlier termination as 
    expressly provided in Paragraph 9(c) hereof. 

     (v) The aggregate Fair-Market Value, determined at the time the Incentive 
    Option is granted, of the shares with respect to which incentive stock 
    options are exercisable for the first time by any such person during any 
    calendar year, under the Plan, or incentive stock options (as defined in 
    Section 422A(b) of the Code) under any other stock option plan maintained 
    by the Corporation or a parent or subsidiary corporation of the 
    Corporation or a predecessor corporation of any such corporation, shall 
    not exceed One Hundred Thousand ($100,000) Dollars. 

     (vi) For purposes of the Plan, Fair-Market Value shall be as determined 
    by the Committee on the day preceding the day on which the Incentive 
    Option is granted. 

   (c) If the employment of an employee by the Corporation or a subsidiary 
shall be terminated voluntarily by the employee or for cause, his Incentive 
Option shall expire forthwith. For purposes of this subparagraph, an employee 
who leaves the employ of the Corporation to become an employee of a 
subsidiary or a corporation (or subsidiary or parent corporation of a 
corporation) which has assumed the Incentive Option of the Corporation as a 
result of a corporate reorganization, etc., shall not be considered to have 
terminated his employment. 

   (d) If the holder of an Incentive Option under the Plan dies (i) while 
employed by the Corporation or a subsidiary, or (ii) after the termination of 
his employment by reason of retirement at age sixty-five 

                                      A-9
<PAGE>

(65) or early retirement with the consent of the Corporation, then such 
Incentive Option may, subject to the provisions of subparagraph (f) of this 
Paragraph 9, be exercised by the estate of the employee, or by a person who 
acquired the right to exercise such Incentive Option by bequest or 
inheritance or by reason of the death of such employee at any time. 

   (e) If the holder of an Incentive Option under the Plan ceases employment 
because of permanent and total disability (within the meaning of Section 
37(e)(3) or Section 105(d)(4) of the Code) while employed by the Corporation 
or a subsidiary, then such Incentive Option may, subject to the provisions of 
subparagraph (f) of this Paragraph 9, be exercised at any time. 

   (f) An Incentive Option may not be exercised pursuant to this Paragraph 9 
except to the extent that the holder was entitled to exercise the Incentive 
Option at the time of termination of employment or death, and in any event 
may not be exercised after the expiration of the Incentive Option. 

   (g) For purposes of this Paragraph 9, the employment relationship of an 
employee of the Corporation or of a subsidiary will be treated as remaining 
intact while he is on military, sick leave or other bona fide leave of 
absence (such as temporary employment by the Government) if such leave does 
not exceed ninety (90) days, or if longer, so long as his right to 
reemployment is guaranteed either by statute or by contract. 

   (h) Unless otherwise provided in the Incentive Stock Option Agreement, any 
Incentive Option granted under the Plan shall be exercisable in whole at any 
time, or in part from time to time, prior to expiration. 

   (i) An Incentive Option granted under the Plan shall be exercised by the 
delivery by the holder thereof to the Corporation at its principal office 
(attention of the Secretary) of written notice of the number of shares with 
respect to which the Incentive Option is being exercised. Such notice shall 
be accompanied by payment of the full purchase price of such shares, and 
payment of such purchase price shall be made, in the sole discretion of the 
Committee, by the holder's delivery of (i) his check certified payable to the 
order of the Corporation, or (ii) his full recourse note payable to the order 
of the Corporation (but only if and to the extent permitted by applicable 
Delaware corporate law) having such due date, such payment terms and such 
annual interest rate (which is not less than the minimum rate then required 
under the Code), as the Committee may fix in its sole discretion, or (iii) in 
the Common Stock owned by the holder having a Fair-Market Value on the date 
of exercise of equal to the aggregate option price (provided, however, that 
no such payment in stock shall be made unless said stock shall have been 
owned by the holder of the Incentive Option for more than six (6) months), or 
(iv) such combination of items (i), (ii) and (iii) as the Committee may 
determine in its sole discretion, or (v) such other financial arrangement may 
be made for the payment for such shares as the Committee may fix in its sole 
discretion. 

10. No Right to Employment. 

   Nothing in the Plan or in any Performance Unit, Restricted Stock or Option 
award or grant pursuant to the Plan shall confer on any employee any right to 
continue in the employ of the Corporation or any of its subsidiaries or 
interfere in any way with the right of the Corporation or any of its 
subsidiaries to terminate his employment at any time. 

                                      A-10
<PAGE>

11. Transferability and Shareholder Rights of Holders of Performance Units, 
    Nonqualified Options and Incentive Options. 

   No Performance Unit awarded and no Option granted under the Plan shall be 
transferable otherwise than pursuant to Paragraphs 6(c), 7(e) or 9(d), by 
will or by the laws of descent and distribution, and an Option may be 
exercised, during the lifetime of the holder thereof, only by him. The holder 
of a Performance Unit award or of an Option shall have none of the rights of 
a shareholder until, in the case of Options, the shares subject thereto shall 
have been registered in the name of the person or persons exercising such 
Option on the transfer books of the Corporation upon such exercise. 

12. Adjustments upon Changes in Capitalization. 

   (a) Notwithstanding any other provisions of the Plan, the Option grants 
may contain such provisions as the Committee may determine as appropriate for 
the adjustment of the number and class of shares subject to such options and 
the option prices of the shares covered thereby, in the event of changes in 
the outstanding Common Stock of the Corporation by reason of stock dividends, 
stock splits, recapitalizations, mergers, consolidations, combinations, or 
exchanges of shares, split-ups, split-offs, spin-offs, liquidations or other 
similar changes in capitalization, or any distribution to common shareholders 
other than cash dividends, and, in the event of any such change in the 
outstanding Common Stock of the Corporation, the aggregate number and class 
of shares available under the Plan which may be awarded or granted shall be 
appropriately adjusted by the Committee; provided, however, that in any such 
event the Committee shall have the discretionary power to take any action 
necessary or appropriate to prevent any Incentive Option granted herein from 
being disqualified as an "incentive stock option" under the then existing 
provisions of the Code, or any law amendatory thereof or supplemental 
thereto; and 

   (b) If fractions of a share would result from any such adjustment, the 
adjustment shall be revised to the next lower whole number of shares. 

13. Compliance with Securities Act. 

   (a) The Committee may in its discretion authorize the awarding of 
Performance Units and Restricted Stock and the granting of Options, the 
payment, issuance or exercise of which, respectively, shall be expressly 
subject to the conditions that (i) the shares of Common Stock reserved for 
issue under the Plan shall have been duly listed, upon official notice of 
issuance, upon each stock exchange in the United States upon which the Common 
Stock is traded and (ii) a registration statement under the Securities Act of 
1933 with respect to such shares shall have become effective. 

   (b) The recipient of any shares under this Plan (whether by virtue of 
exercise of an Option, receipt of Restricted Stock or otherwise) shall 
represent and warrant to and agree with the Corporation that he takes such 
shares for investment only and not for purposes of sale and that he will also 
take for investment only and not for purposes of sale any rights, warrants, 
shares, or securities which may be issued to him on account of his ownership 
of such shares and that he will not sell or transfer any shares received by 
him 

                                      A-11
<PAGE>

under the Plan or any rights, shares or securities issued to him on account 
of the shares received by him under the Plan or any shares received by him 
upon exercise of any such rights or warrants without first having obtained an 
opinion of counsel for the Corporation that such shares, rights, warrants, or 
other securities may be disposed of without registration or other action 
under the Securities Act of 1933. 

14. Withholding of Additional Federal, State and Local Income Tax. 

   The Company, in accordance with Section 3402(a) of the Internal Revenue 
Code and the Regulations and Rulings promulgated thereunder and any 
corresponding state or local laws, will (unless provision is otherwise made 
to pay such withholding taxes which is satisfactory to the Committee) 
withhold from the wages of employees who are awarded or granted Performance 
Units, Restricted Stock or Options, in all payroll periods following and in 
the same calendar year as the date on which compensation is deemed received 
by the employee, additional income taxes in respect of the amount that is 
considered compensation includible in the employee's gross income. 

15. Amendment and Termination. 

   Unless the Plan shall theretofore have been terminated as hereinafter 
provided, the Plan shall terminate on, and no awards of Performance Units or 
Restricted Stock or Options shall be made after February 28, 2007 and 
provided further that the said Plan termination shall have no effect on 
awards of Performance Units or Restricted Stock or Options made prior 
thereto. The Plan may be terminated, modified or amended by the shareholders 
of the Corporation. The Board of Directors of the Corporation may also 
terminate, modify or amend the Plan in such respects as it shall deem 
advisable in order to conform to any change in any law or regulation 
applicable thereto, or in other respects which shall not change (i) the total 
number of shares as to which Options may be granted or which may be used in 
payment of Performance Unit awards under the Plan or which may be issued as 
Restricted Stock, (ii) the class of individuals eligible to receive awards of 
Performance Units, Restricted Stock and Options, (iii) the period during 
which awards of Performance Units or Restricted Stock may be made or Options 
may be granted or exercised, or (iv) make any change which would prevent an 
Incentive Option from qualifying as an "incentive stock option" as such term 
is defined in the then existing Code or any law amendatory or supplemental 
thereto. 

   No termination, modification or amendment of the Plan may, without the 
consent of the individual to whom an Option shall have been previously 
granted, affect the right conferred by such Option. 

16. Use of Proceeds. 

   The proceeds from the sale of Restricted Stock or shares pursuant to 
Options granted under the Plan shall constitute general funds of the 
Corporation. 

17. Definitions. 

   For purposes of the Plan, the terms "parent" and "subsidiary" shall have 
the same meaning as "parent corporation" and "subsidiary corporation" as such 
terms are defined in Sections 425(e) and 425(f) of the Code, respectively, 
and the masculine shall include the feminine. 

                                      A-12
<PAGE>

18. Governing Law. 

   The Plan shall be governed by, and all questions arising hereunder shall 
be determined in accordance with, the laws of the State of Delaware. 

19. Effective Date of the Plan. 

   The Plan shall become effective on the date of its adoption by the Board 
of Directors of the Corporation and Performance Unit and Restricted Stock 
awards may be made and Options granted immediately thereafter, but no 
Performance Unit award may be paid or Restricted Stock issued or Option 
exercised under the Plan unless and until the Plan shall have been approved 
by the holders of a majority of the outstanding shares of Common Stock of the 
Corporation within twelve (12) months after the date of adoption of the Plan 
by the Board of Directors and if such approval is not obtained within said 
period, the Plan and any awards made or Options granted under the Plan shall 
be null and void. 

20. Indemnification of Committee. 

   In addition to such other rights of indemnification as they may have, the 
members of the Committee shall be indemnified by the Corporation to the 
extent permitted under applicable law against all costs and expenses 
reasonably incurred by them in connection with any action, suit or proceeding 
to which they or any of them may be a party by reason of any action taken or 
failure to act under or in connection with the Plan or any rights granted 
thereunder and against all amounts paid by them in settlement thereof or paid 
by them in satisfaction of a judgment of any such action, suit or proceeding, 
except a judgment based upon a finding of bad faith. Upon the institution of 
any such action, suit or proceeding, the Committee member or members shall 
notify the Corporation in writing, giving the Corporation an opportunity at 
its own cost to defend the same before such Committee member or members 
undertake to defend the same on their own behalf. 

                                      A-13
<PAGE>

                                                                     EXHIBIT B 

                          LILLIAN VERNON CORPORATION 
              1997 STOCK OPTION PLAN FOR NON-EMPLOYEE DIRECTORS 

1. PURPOSE 

   The purpose of the Lillian Vernon Corporation Stock Option Plan for 
Non-Employee Directors (the "Plan") is to increase the proprietary and vested 
interest of the non-employee directors of the Lillian Vernon Corporation (the 
"Company") in the growth and performance of the Company by granting such 
directors options to purchase shares of Common Stock, $.01 par value per 
share (the "Stock"), of the Company. 

2. ADMINISTRATION 

   The Plan shall be administered by the Company's Board of Directors (the 
"Board"). Subject to the provisions of the Plan, the Board shall be 
authorized to interpret the Plan, to establish, amend and rescind any rules 
and regulations relating to the Plan and to make all other determinations 
necessary or advisable for the administration of the Plan; provided, however, 
that the Board shall have no discretion with respect to the selection of 
directors to receive options under the Plan, the number of shares of Stock 
subject to any such options, the purchase price thereunder or the timing of 
grants of options under the Plan. The determination of the Board in the 
administration of the Plan, as described herein, shall be final and 
conclusive. The Secretary of the Company shall be authorized to implement the 
Plan in accordance with its terms and to take such actions of a ministerial 
nature as shall be necessary to effectuate the intent and purposes thereof. 
The validity, construction and effect of the Plan and any rules and 
regulations relating to the Plan shall be determined in accordance with the 
laws of the State of Delaware. 

3. ELIGIBILITY 

   The class of individuals eligible for grant of options under the Plan 
shall be Eligible Directors, as defined below. An Eligible Director shall 
mean a director of the Company who is not an employee of the Company or its 
subsidiaries and has not, within one year immediately preceding the 
determination of such director's eligibility, received any award under any 
plan of the Company or its subsidiaries that entitles the participants 
therein to acquire stock, stock options or stock appreciation rights of the 
Company or its subsidiaries (other than any other plan under which 
participants' entitlements are governed by provisions meeting the 
requirements of Rule 16b-3(c)(2)(ii) promulgated under the Securities 
Exchange Act of 1934). Any holder of an option granted hereunder shall 
hereinafter be referred to as a "Participant". 

4. SHARES SUBJECT TO THE PLAN 

   Subject to adjustment as provided in Section 6, an aggregate of 50,000 
shares of Stock shall be available for issuance upon the exercise of options 
granted under the Plan. The shares of Stock deliverable upon the exercise of 
options may be made available from authorized but unissued shares or shares 

                                      B-1
<PAGE>

reacquired by the Company, including shares purchased in the open market or 
in private transactions. If any option granted under the Plan shall terminate 
for any reason without having been exercised, the shares subject to, but not 
delivered under, such option shall be available for other options. 

5. GRANT, TERMS AND CONDITIONS OF OPTIONS 

   Each individual who is an Eligible Director will be granted an option to 
purchase 2,500 shares of Stock as of the date of each Annual Stockholders 
Meeting, commencing with the Annual Stockholders Meeting following the 
meeting approving the Plan. The options granted will be nonstatutory stock 
options, not intended to qualify under Section 422 of the Internal Revenue 
Code of 1986, as amended (the "Code") and shall have the following terms and 
conditions: 

     (a) Price. The Purchase price per share of Stock deliverable upon the 
    exercise of each option shall be 100% of the Fair Market Value per share 
    of the Stock on the date the option is granted. For purposes of this Plan, 
    Fair Market Value shall be the closing price per share as reported for 
    consolidated trading of issues listed on the principal securities exchange 
    where the Stock is traded on the date in question, or, if the Stock shall 
    not have traded on such date, the closing price per share on the first 
    date prior thereto on which the Stock was so traded or if the Stock is not 
    traded on a securities exchange, Fair Market Value shall be deemed to be 
    the average of the closing bid and asked prices of the Stock in the 
    over-the-counter-market on the date the option is granted or on the next 
    preceding date on which such closing bid and asked prices were recorded. 

     (b) Payment. Options may be exercised only upon payment of the purchase 
    price thereof in full. Such payment shall be made in cash or in Stock, 
    which shall have a Fair Market Value (determined in accordance with the 
    rules of Paragraph (a) above) at least equal to the aggregate exercise 
    price of the shares being purchased, or a combination of cash and stock. 

     (c) Exercisability and Term of Options. Options shall be exercisable in 
    whole or in part at all times during the period beginning one year from 
    the date of grant. The options granted shall be for a term of not more 
    than 10 years or until terminated, as provided in Paragraph (d) below. 

     (d) Termination of Service as Eligible Director. 

        (i) Except as provided in subparagraph (ii) of this Paragraph (d), 
       all outstanding options held by a Participant shall be automatically 
       cancelled upon such Participant's termination of service as an 
       Eligible Director. 

        (ii) Upon termination of a Participant's service as an Eligible 
       Director by reason of such Participant's declining to stand for 
       reelection, becoming an employee of the Company or a subsidiary 
       thereof or becoming disabled (as defined in the Company's Profit 
       Sharing Plan) all outstanding options held by such Participant on the 
       date of such termination shall expire up to five years from the date 
       upon which the Participant ceases to be an Eligible Director but in no 
       event after the specified expiration date of such option. In the event 
       of the death of a Participant (whether before or after termination of 
       service as an Eligible Director), all outstanding options held by such 
       Participant (and not previously cancelled or expired) on the date of 
       such death, 

                                      B-2
<PAGE>

       shall be fully exercisable by the Participant's legal representative 
       within one year after the date of death (without regard to the 
       expiration date of the option specified in accordance with the 
       preceding sentence). 

     (e) Nontransferability of Options. No option shall be transferable by a 
    Participant otherwise than by will or the laws of descent and 
    distribution, and during the lifetime of the Participant to whom an option 
    is granted it may be exercised only by the Participant or by the 
    Participant's guardian or legal representative. Notwithstanding the above, 
    options may be transferred pursuant to a qualified domestic relations 
    order. 

     (f) Listing and Registration. Each option shall be subject to the 
    requirement that if at any time the Board shall determine, in its 
    discretion, that the listing, registration or qualification of the Stock 
    subject to such option upon any securities exchange or under any state or 
    federal law, or the consent or approval of any governmental regulatory 
    body, is necessary or desirable as a condition of, or in connection with, 
    the granting of such option or the issue or purchase of shares thereunder, 
    no such option may be exercised in whole or in part unless such listing, 
    registration, qualification, consent or approval shall have been effected 
    or obtained free of any condition not acceptable to the Board. 

     (g) Option Agreement. Each option granted hereunder shall be evidenced by 
    an agreement with the Company which shall contain the terms and provisions 
    set forth herein and shall otherwise be consistent with the provisions of 
    the Plan. 

6. ADJUSTMENT OF AND CHANGES IN STOCK 

   In the event of a stock split, stock dividend, subdivision or combination 
of the Stock or other change in corporate structure affecting the Stock, the 
number of shares of Stock authorized by the Plan shall be increased or 
decreased proportionately, as the case may be, and the number of shares of 
Stock subject to any outstanding option shall be increased or decreased 
proportionately, as the case may be, with appropriate corresponding 
adjustment in the purchase price per share of Stock thereunder. 

7. MERGERS, SALES AND CHANGE OF CONTROL 

   In the case of (i) any merger, consolidation or combination of the Company 
with or into another corporation (other than a merger, consolidation or 
combination in which the Company is the continuing corporation and which does 
not result in its outstanding Stock being converted into or exchanged for 
different securities, cash or other property, or any combination thereof) or 
a sale of all or substantially all of the assets of the Company or (ii) a 
Change in Control (as defined below) of the Company, the holder of each 
option then outstanding immediately prior to such Change in Control shall 
(unless the Board determines otherwise) have the right to receive on the date 
or effective date of such event an amount equal to the excess of the Fair 
Market Value on such date of (a) the securities, cash or other property, or 
combination thereof, receivable upon such merger, consolidation or 
combination in respect of a share of Stock, in the cases covered by clause 
(i) above, or in the case of a sale of assets referred to in such clause (i), 
a share of Stock, or (b) the final tender offer price in the case of a tender 
offer resulting in a Change 

                                      B-3
<PAGE>

in Control or (c) the value of the Stock covered by the option as determined 
by the Board, in the case of Change in Control by reason of any other event, 
over the exercise price of such option, multiplied by the number of shares of 
Stock subject to such option. Such amount will be payable fully in cash or 
stock. 

   Any determination by the Board made pursuant to this Section 7 will be 
made as to all outstanding options and shall be made (a) in cases covered by 
clause (i) above, prior to the occurrence of such event, (b) in the event of 
a tender or exchange offer, prior to the purchase of any Stock pursuant 
thereto by the offeror and (c) in the case of a Change in Control by reason 
of any other event, just prior to or as soon as practicable after such Change 
in Control. 

   A "Change in Control" shall be deemed to have occurred if following (i) a 
tender or exchange offer for voting securities of the Company (other than any 
such offer made by the Company), or (ii) a proxy contest for the election of 
directors of the Company, the persons who were directors of the Company 
immediately before the initiation of such event (or directors who were 
appointed by such directors) cease to constitute a majority of the Board of 
Directors of the Company upon the completion of such tender or exchange offer 
or proxy contest or within one year after such completion. 

8. NO RIGHTS OF SHAREHOLDERS 

   Neither a Participant nor a Participant's legal representative shall be, 
or have any of the rights and privileges of, a stockholder of the Company in 
respect of any shares purchasable upon the exercise of any option in whole or 
in part, unless and until certificates for such shares shall have been 
issued. 

9. PLAN AMENDMENTS 

   The Plan may be amended by the Board, as it shall deem advisable or to 
conform to any change in any law or regulation applicable thereto; provided, 
that the Board may not, without the authorization and approval of 
shareholders; (i) increase the number of shares which may be purchased 
pursuant to options hereunder, either individually or in the aggregate, (ii) 
change the requirements of Section 5(a) that option grants be priced at Fair 
Market Value, (iii) modify in any respect the class of individuals who 
constitute Eligible Directors; or (iv) materially increase the benefits 
accruing to Participants hereunder. The provisions of Sections 3 and 5 may 
not be amended more often than once every six months, other than to comport 
with changes in the Code, the Employee Retirement Income Security Act, or the 
rules under either such statute. 

10. EFFECTIVE DATE AND DURATION OF PLAN 

   The Plan shall become effective on the day following the Company's Annual 
Stockholders Meeting at which the Plan is approved by the holders of a 
majority of the outstanding shares of Common Stock of the Company. The Plan 
shall terminate on the day following the fifth Annual Stockholders Meeting at 
which Directors are elected following the Annual Stockholders Meeting at 
which the Plan was approved by Shareholders, unless the Plan is extended or 
terminated at an earlier date by Stockholders. 

                                      B-4


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