LILLIAN VERNON CORP
10-Q, 1998-07-14
CATALOG & MAIL-ORDER HOUSES
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<PAGE>

                                   Form 10-Q

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549


  (Mark One)
     [X]      QUARTERLY REPORT PURSUANT TO SECTION 13 OR
              15(d) OF THE SECURITIES EXCHANGE ACT OF 1934.


              For the quarterly period ended May 30, 1998.

                                       OR

     [ ]      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
              OF THE SECURITIES EXCHANGE ACT OF 1934.

              For the transition period from ......... to .........
     
              Commission file number 1-9637.


                           LILLIAN VERNON CORPORATION
                           --------------------------
             (Exact Name of Registrant as Specified in its Charter)

            Delaware                                   13-2529859
            --------                                   ----------
  (State or other jurisdiction             (IRS Employer Identification Number)
of incorporation or organization)

                    1 Theall Road, Rye, New York          10580
                    ----------------------------          -----
              (Address of principal executive offices) (Zip Code)

                                  914-925-1200
                 ----------------------------------------------
              (Registrant's telephone number, including area code)

                    543 Main Street, New Rochelle, NY 10801
                    ---------------------------------------
                 (Former name, former address and former fiscal
                      year, if changed since last report)


Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of
1934 during the preceding 12 months (or such shorter period that the registrant
was required to file such reports) and (2) has been subject to such filing
requirements for the past 90 days. Yes [X] No [ ]

Number of shares outstanding of each of the issuer's classes of common stock: 
9,339,335 Shares of Common Stock, $.01 par value, as of July 1, 1998.

<PAGE>

                           LILLIAN VERNON CORPORATION

                                   Form 10-Q

                                  May 30, 1998


Part I. Financial Information                                            Page #

        Item 1.
        Consolidated Balance Sheets as of
        May 30, 1998, May 24, 1997
        (unaudited) and February 28, 1998
        (audited)                                                          3


        Consolidated Statements of Operations
        for the quarters ended May 30, 1998
        and May 24, 1997 (unaudited)                                       4


        Consolidated Statements of Cash Flows
        for the quarters ended May 30, 1998
        and May 24, 1997 (unaudited)                                       5


        Notes to Consolidated Financial
        Statements                                                        6-7


        Item 2.
        Management's Discussion and Analysis
        of Financial Condition and Results
        of Operations                                                     8-9


Part II. Other Information                                                10


Signatures                                                                11

                                  Page 2 of 11

<PAGE>

PART I. FINANCIAL INFORMATION
ITEM 1. FINANCIAL STATEMENTS

                  LILLIAN VERNON CORPORATION AND SUBSIDIARIES
                          CONSOLIDATED BALANCE SHEETS
                             (DOLLARS IN THOUSANDS)

<TABLE>
<CAPTION>
                                                                    MAY 30,      MAY 24,    FEBRUARY 28,
                        ASSETS                                        1998        1997          1998
                        ------                                    -----------   ---------   ------------
                                                                        (Unaudited)          (Audited)
<S>                                                                <C>          <C>          <C>      
Current assets:
    Cash and cash equivalents                                      $  16,464    $  22,979    $  25,132
    Accounts receivable, net                                          10,763       10,897       22,632
    Merchandise inventories                                           39,961       31,361       36,935
    Deferred income taxes                                              1,716        1,495        2,034
    Prepayments and other current assets                              14,502       12,969       10,173
                                                                   ---------    ---------    ---------
            Total current assets                                      83,406       79,701       96,906

Property, plant and equipment, net (Note 1)                           37,877       39,938       37,633
Deferred catalog costs                                                 5,805        5,872        5,922
Other assets                                                           3,431        2,369        3,206
                                                                   ---------    ---------    ---------
            Total                                                  $ 130,519    $ 127,880    $ 143,667
                                                                   ---------    ---------    ---------


        LIABILITIES AND STOCKHOLDERS' EQUITY
        ------------------------------------

Current liabilities:
    Trade accounts payable and accrued expenses                    $  11,662    $  10,207    $  16,331
    Customer deposits                                                    109          102          147
    Current portion of long-term debt and lease obligations              699        1,499        1,394
    Income taxes payable                                                  --           --        4,581
    Deferred income taxes                                                 --           --           --
                                                                   ---------    ---------    ---------
            Total current liabilities                                 12,470       11,808       22,453

Long-term debt, less current portion                                      --          635           --
Capital lease obligations, less current portion                           --           64           --
Deferred compensation                                                  3,407        3,482        3,426
Deferred income taxes                                                  1,355          575        1,075
                                                                   ---------    ---------    ---------
            Total liabilities                                         17,232       16,564       26,954
                                                                   ---------    ---------    ---------


Stockholders' equity:
    Preferred stock, $.01 par value; 2,000,000 shares
       authorized; no shares issued and outstanding                       --           --           --
    Common stock, $.01 par value; 20,000,000 shares
       authorized; issued - 10,389,674 shares, 10,364,224
       shares and 10,389,674 shares                                      104          104          104
    Additional paid-in capital                                        31,166       30,793       31,160
    Retained earnings                                                 97,316       91,509      100,757
    Unearned compensation                                                 --          (62)          (6)
    Treasury stock, at cost - 1,012,339 shares, 
       754,058 shares and 1,016,491 shares                           (15,299)     (11,028)     (15,302)
                                                                   ---------    ---------    ---------
           Total stockholders' equity                                113,287      111,316      116,713
                                                                   ---------    ---------    ---------
           Total                                                   $ 130,519    $ 127,880    $ 143,667
                                                                   ---------    ---------    ---------
</TABLE>

                 See Notes to Consolidated Financial Statements

                                  Page 3 of 11
<PAGE>

                  LILLIAN VERNON CORPORATION AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF OPERATIONS
                    (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
                                  (UNAUDITED)

<TABLE>
<CAPTION>
                                                    FISCAL QUARTER ENDED
                                                    --------------------
                                                     MAY 30,     MAY 24,
                                                      1998        1997
                                                    --------    --------
<S>                                                 <C>         <C>     
Revenues                                            $ 32,012    $ 27,748

Costs and expenses:
     Product and delivery costs                       15,512      14,297
     Selling, general and administrative expenses     20,798      17,264
                                                    --------    --------
                                                      36,310      31,561
                                                    --------    --------
           Operating loss                             (4,298)     (3,813)
Interest income                                          356         353
Interest expense                                         (73)        (93)
                                                    --------    --------
           Loss before income taxes                   (4,015)     (3,553)

Provision for (benefit from) income taxes:
     Current                                          (1,963)     (1,455)
     Deferred                                            598         247
                                                    --------    --------
                                                      (1,365)     (1,208)
                                                    --------    --------
           Net loss                                 ($ 2,650)   ($ 2,345)
                                                    --------    --------

Net loss per common share - Basic                      ($.28)      ($.24)
                                                    --------    --------

Net loss per common share - Diluted                    ($.28)      ($.24)
                                                    --------    --------

Weighted average number of common
     shares - Basic                                    9,368       9,610
                                                    --------    --------

Weighted average number of common and
     common share equivalents - Diluted                9,552       9,653
                                                    --------    --------
</TABLE>

                 See Notes to Consolidated Financial Statements

                                  Page 4 of 11

<PAGE>

                  LILLIAN VERNON CORPORATION AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (DOLLARS IN THOUSANDS)

<TABLE>
<CAPTION>
                                                                                 FISCAL QUARTER ENDED
                                                                               ------------------------
                                                                                 MAY 30,       MAY 24,
                                                                                  1998          1997
                                                                               ----------   -----------
                                                                                     (Unaudited)
<S>                                                                              <C>         <C>      
Cash flows from operating activities:
     Net loss                                                                    ($ 2,650)   ($ 2,345)
     Adjustments to reconcile net loss to net cash provided by
         (used in) operating activities:
         Depreciation                                                                 549         619
         Amortization                                                                  49          65
         (Increase) decrease in accounts receivable                                11,869      13,579
         (Increase) decrease in merchandise inventories                            (3,026)       (881)
         (Increase) decrease in prepayments and other current assets               (4,329)     (2,531)
         (Increase) decrease in deferred catalog costs                                117         268
         (Increase) decrease in other assets                                         (268)       --
         Increase (decrease) in trade accounts payable and accrued expenses        (4,669)     (4,278)
         Increase (decrease) in customer deposits                                     (38)       (158)
         Increase (decrease) in income taxes payable                               (4,581)     (2,715)
         Increase (decrease) in deferred compensation                                 (19)        (18)
         Increase (decrease) in deferred income taxes                                 598         248
                                                                                 --------    --------
            Net cash provided by (used in) operating activities                    (6,398)      1,853
                                                                                 --------    --------

Cash flows from investing activities:
     Purchases of property, plant and equipment                                      (793)       (238)
                                                                                 --------    --------
            Net cash used in investing activities                                    (793)       (238)
                                                                                 --------    --------

Cash flows from financing activities:
     Principal payments on long-term debt and capital lease obligations              (695)       (685)
     Proceeds from issuance of common stock                                          --            10
     Dividends paid                                                                  (792)       (700)
     Payments to acquire treasury stock                                              (549)         (8)
     Reissuance of treasury stock                                                     552        --
     Other                                                                              7           1
                                                                                 --------    --------
            Net cash used in financing activities                                  (1,477)     (1,382)
                                                                                 --------    --------

            Net increase (decrease) in cash and cash equivalents                   (8,668)        233
                                                                                 --------    --------

Cash and cash equivalents at beginning of period                                   25,132      22,746
                                                                                 --------    --------
Cash and cash equivalents at end of period                                       $ 16,464    $ 22,979
                                                                                 --------    --------


Supplemental disclosures of cash flow information:
     Cash paid during the period for:
         Interest                                                                $     74    $    144
         Income taxes                                                               4,630       2,845
</TABLE>

                 See Notes to Consolidated Financial Statements

                                  Page 5 of 11

<PAGE>

                  LILLIAN VERNON CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


The consolidated financial statements included herein have been prepared by the
Company, without audit, pursuant to the rules and regulations of the Securities
and Exchange Commission. The year-end condensed balance sheet data was derived
from audited financial statements, but does not include all disclosures
required by generally accepted accounting principles. The interim financial
statements furnished with this report reflect all adjustments, consisting only
of items of a normal recurring nature, which are, in the opinion of management,
necessary for the fair statement of the consolidated financial condition and
consolidated results of operations for the interim periods presented. It is
suggested that these financial statements be read in conjunction with the
financial statements and notes thereto included in the Company's Annual Report
on Form 10-K for the year ended February 28, 1998.


1. PROPERTY, PLANT AND EQUIPMENT

   Property, plant and equipment are summarized as follows (in thousands):

<TABLE>
<CAPTION>
                                               May 30,      May 24,    February 28,
                                                1998         1997          1998
                                               -------      -------    ------------
<S>                                            <C>          <C>          <C>    
   Land and buildings                          $31,840      $31,743      $31,778
   Machinery and equipment                      29,687       26,658       29,035
   Furniture and fixtures                        3,583        3,318        3,561
   Leasehold improvements                          966        3,776          909
   Capital leases                                1,262        1,262        1,262
                                               -------      -------      -------

    Total property, plant &
     equipment, at cost                         67,338       66,757       66,545

    Less, accumulated depreciation
          and amortization                      29,461       26,819       28,912
                                               -------      -------      -------

   Property, plant and equipment - net         $37,877      $39,938      $37,633
                                               -------      -------      -------
</TABLE>

                                  Page 6 of 11

<PAGE>

2. EARNINGS PER SHARE

   Basic and diluted earnings per share were calculated in accordance with
Statement of Financial Accounting Standards No. 128 as follows (amounts in
thousands):

<TABLE>
<CAPTION>
                                              Fiscal Quarters Ended
                                              ---------------------
                                               May 30,      May 24,
                                                1998         1997
                                               -------      -------
<S>                                           <C>          <C>     
   Net Loss-Basic and Diluted                 $(2,650)     $(2,345)
                                              -------      -------

   Weighted average shares for
   Basic EPS                                    9,368        9,610

   Add: incremental shares from
   stock option exercises                         184           43
                                              -------      -------
   Weighted average shares for
   Diluted EPS                                  9,552        9,653
                                              -------      -------
</TABLE>

   In the fiscal quarters ended May 30, 1998 and May 24, 1997, options on 
177,000 and 181,500 shares of common stock, respectively, were not included in 
the calculation of weighted average shares for Diluted EPS because their 
effects were antidilutive. 

                                  Page 7 of 11

<PAGE>

ITEM 2.
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS

Results of Operations
Quarter Ended May 30, 1998

Revenues for the quarter ended May 30, 1998 of $32.0 million increased by 
$4.3 million, or 15.4%, as compared to the same period last year.  The major 
reason for the rise in revenues was a 16.6% increase in pages circulated in the
first quarter, as compared to the first quarter last year.  A large portion of 
the increased circulation was due to the introduction of a new catalog title,  
Lillian Vernon Gardening, in March 1998, and the mailing of new Spring editions
of the Personalized Gifts and Lilly's Kids catalogs in the current quarter.  
Average order size increased by 2% to $50.33 for the first quarter.  The new 
catalog launch and additional mailings, while contributing to revenues, also 
increased first quarter expenses.  While the costs to startup the Gardening 
catalog, the costs of additional mailings and higher overhead costs did not 
allow for  a reduction in the first quarter loss compared to last year, it is 
anticipated that the new initiatives will improve results in the future. 

Product and delivery costs increased by $1.2 million, or 8.5%, in the quarter 
ended May 30, 1998, as compared to the same period last year.  The increase was
principally due to a 13.7% higher order volume.  As a percentage of revenues, 
these costs decreased from 51.5% to 48.5% in the current quarter.  Product and 
delivery costs include the cost of merchandise sold, and the cost of receiving,
filling and shipping the Company's orders, reduced by shipping and handling 
fees charged to customers.  The improvement in this ratio was primarily due to 
a higher gross margin on merchandise sold.  Higher margin was driven 
principally by the mix of the merchandise, which included more full-priced and 
higher margin product lines as compared to the first quarter last year. 

Selling, general and administrative (SG&A) expenses, the largest component of 
which is the cost of producing, printing and mailing the Company's catalogs, 
increased $3.5 million, or 20.5%, in the current quarter. As a percentage of 
revenues, SG&A costs rose from 62.2% to 65.0%.  The increase in SG&A expenses 
is largely due to higher catalog circulation, as well as a higher average
cost per catalog produced, compared to the first quarter last year. The 
increase as a percentage of revenues is principally due to the higher
catalog costs and lower revenue per catalog of the new catalog mailings. 
Labor costs of outside consultants working on the Year 2000 project also
increased SG&A costs in the first quarter of fiscal 1999, compared to the
same period last year.

The Special Markets division also experienced reduced sales and profits in the 
first quarter, due to ongoing lower sales volume for a major customer.

Interest income for the quarter ended May 30, 1998 of $.4 million was 
approximately the same as the first quarter of the prior year.  Interest 
expense for the current quarter was slightly lower than the same period last 
year, due to debt repayments.

The effective income tax rate was 34% in the current quarter, the same as in 
the first quarter of fiscal 1998.

Financial Condition

The Company's current ratio at May 30, 1998 was 6.69 to 1, compared to 4.32 to 
1 at February 28, 1998 and 6.75 to 1 at May 24, 1997.  The Company's working 
capital needs have been met with funds generated from operations.

The Company used $8.9 million more cash during the current first quarter, 
compared to the same period last year, principally because of increases in 
inventory, prepaid catalog costs and higher income tax payments due for the 
prior fiscal year. Inventory levels are higher as of the end of the first 
quarter of fiscal 1999 compared to the same point last year, partially due to 
higher anticipated sales in fiscal 1999 compared to fiscal 1998, but also due 
to a higher inventory level as of the end of fiscal 1998.  Management expects 
to be able to sell this inventory without significant overall gross margin 
reduction. 

The Company paid dividends totaling $.8 million ($.08 per share), compared to 
$.7 million ($.07 per share) in the first quarter last year.

                                  Page 8 of 11

<PAGE>

On October 10, 1995, the Board of Directors authorized the Company to purchase
up to 1 million shares of its common stock in the open market from time to
time, subject to market conditions. During the fiscal quarter ended May 30,
1998, the Company purchased 32,500 shares at a total cost of $548,500. Shares
repurchased under the plan from inception through May 30, 1998 total 687,700 at
a cost of $10.0 million.

Year 2000 Compliance

As previously reported in Form 10-K for the fiscal year ended February 28, 
1998, the Company is in the process of modifying its computer software 
applications and systems to properly function with respect to dates in the 
year 2000 and thereafter.  To date, the Year 2000 conversion project is on 
schedule, and no major problems have been encountered.   

Forward Looking Statements

Except for historical information contained herein, this Report on Form 10-Q
contains forward-looking statements which are based on the Company's current
expectations and assumptions. Various factors could cause actual results to
differ materially from those set forth in such statements. These factors
include, but are not limited to, the potential for changes in consumer
spending, consumer preferences and general economic conditions, increasing
competition in the direct mail industry, changes in government regulations,
dependence on foreign suppliers, and possible future increases in operating
costs, including postage and paper costs. For further information, see Part I
of Form 10-K for the fiscal year ended February 28, 1998.

                                  Page 9 of 11

<PAGE>

PART II.

                               OTHER INFORMATION


Items 1, 2, 3, 4, and 5 are not applicable and have been omitted.


Item 6.  Exhibits and Reports on Form 8-K

Exhibit 10.1:   Agreement between Lillian Vernon Corporation and
                Robert S. Mednick dated June 11, 1998.


Reports on Form 8-K:   None


                                 Page 10 of 11

<PAGE>

                                   SIGNATURES


Pursuant to the requirements of the Securities and Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.


                                            Lillian Vernon Corporation


Date: July 13, 1998                          By: /s/ Robert S. Mednick
                                               --------------------------------
                                               Robert S. Mednick
                                               Vice President,
                                               Chief Financial Officer


                                 Page 11 of 11



<PAGE>

[LILLIAN VERNON LOGO]


                                            June 11, 1998




Mr. Robert S. Mednick
543 Main Street
New Rochelle, New York  10801
          
     RE:  EMPLOYMENT AGREEMENT DATED MAY 30,
          1996 AS AMENDED BY LETTER DATED
          JULY 1, 1997 (THE "EMPLOYMENT
          AGREEMENT") AND CHANGE OF CONTROL
          AGREEMENT DATED JULY 1, 1997 (THE
          "CHANGE OF CONTROL AGREEMENT")
          ----------------------------------

Dear Bob:

          We are writing to confirm our understanding that we have extended the
term of your Employment Agreement until December 31, 1998 (the "Expiration
Date") at which time your employment with the Company will terminate without
further action by either you or the Company.

          From and after the date hereof you shall continue to perform the
functions of CFO, except for involvement in investor relations and mergers and
acquisitions. You agree to focus your efforts on various internal projects
during normal business hours as are assigned to you by written memo from the
Company.

          The Company may terminate this Agreement at any time after the date
hereof upon thirty (30) days prior written notice to you ("Notice Period").
During the Notice Period the Company agrees that you may commence a search for
new employment and in connection therewith the Company shall allow you
reasonable time off to search for new employment. If the Company so terminates
this Agreement and you continue working through the expiration of the Notice
Period (unless requested not to do so by the Company) or if you remain employed
by the Company through the Expiration Date, then in either event you shall be
entitled to the following benefits ("Termination Benefits"):

                  (i) six (6) months severance payable over the six month
          period commencing on the Expiration Date or the expiration of the
          Notice Period, as the case may be (the "Severance Period") in
          accordance with the Company's normal payroll practices;

<PAGE>

Mr. Robert Mednick
June 11, 1998
Page 2


                  (ii) Four (4) weeks vacation less any vacation taken by you
          after the date hereof in excess of eleven days of vacation currently
          accrued;

                  (iii) Fifteen thousand ($15,000) dollars as reimbursement for
          various expenses to be incurred by you in connection with your search
          for new employment;

                  (iv) Continued participation in those Company fringe benefits
          now provided to you (as the same may be amended or terminated by the
          Company for executives of your classification generally) at the
          contribution rates in effect for all employees of your classification
          level during the Severance Period;

                  (v) An acceleration of the vesting of the balance of the
          25,000 non-qualified stock option grant issued to you pursuant to
          Section 3 of your Employment Agreement; and

                  (vi) All other stock option grants issued to you shall
          continue to vest in accordance with their respective terms until the
          Expiration Date or the expiration of the Notice Period, as the case
          may be.

          If you resign prior to the Expiration Date or if your employment with
the Company is terminated for cause (as that term is defined in the Employment
Agreement) prior to the Expiration Date or prior to the expiration of the
Notice Period, then in either of such events you shall not be entitled to any
of the Termination Benefits outlined in this Agreement or any other benefit
from the Company.

          In consideration of the extension of the term of your employment
agreement and the other terms and conditions set forth herein you hereby, for
yourself and your heirs, executors, administrators and assigns (collectively
the "Releasor") forever waive, release and discharge the Company and its
affiliates, successors and assigns, past and present officers, directors,
employees and agents, and any fiduciaries of any employee benefit plan or
policy of the company (collectively, "Releasees"), from any and all claims,
demands, causes of action, fees and liabilities and expenses (inclusive of
attorneys' fees) of any kind whatsoever, whether known or unknown, which you
ever had or now have against Releasees by reason of any actual or alleged act,
omission, transaction, practice, conduct, occurrence, or other matter up to and
including the date of this Agreement, including but not limited to, any claims
under Title VII of the Civil Rights Act of 1964, as amended, the Civil Rights
Act of 1991, the Equal Pay Act, as amended, the Age Discrimination in
Employment Act, as amended, the Americans with Disabilities Act,

<PAGE>

Mr. Robert Mednick
June 11, 1998
Page 3


the Fair Labor Standard Act, the Employee Retirement Income Security Act, the
Family and Medical Leave Act, and/or any other Federal, state or local law
(statutory or decisional), regulation or ordinance and/or any claims under your
Employment Agreement and/or claims with respect to severance pay, vacation pay,
holiday pay, bonus payments, sick leave, life insurance, group medical
insurance or workmen's compensation or disability claims. You also agree that
the Change of Control Agreement between you and the Company is terminated
effective as of the date hereof, except, that in the event a Change of Control,
as that term is defined in the Change of Control Agreement, occurs, while you
are employed by the Company, all stock option grants issued to you will vest
and become exercisable in accordance with the provisions of Section 2(c) of the
Change of Control Agreement.

          In consideration of the extension of the term of your employment
agreement and the other terms and conditions set forth herein the Company
hereby, for itself and its successors and assigns forever waive, release and
discharge you from any and all claims, demands, causes of action, fees and
liabilities and expenses (inclusive of attorneys' fees) of any kind whatsoever,
whether known or unknown, which the Company ever had or now has against you by
reason of any actual or alleged act, omission, transaction, practice, conduct,
occurrence, or other matter up to and including the date of this Agreement.

          The foregoing mutual releases shall not be deemed to terminate the
Indemnification Agreement between you and the Company dated June 27, 1996 and
our respective obligations thereunder shall survive the execution and delivery
of this Agreement.

          You acknowledge that you have been advised by the Company to consult
an attorney and your financial advisor before signing this Agreement and that
you have executed this Agreement with the waiver and release set forth above
after having the opportunity to consult with an attorney and your financial
advisor and to consider the terms of this Agreement for at least twenty-one
(21) days. You further acknowledge that you have read this Agreement in its
entirety, that you understand all of its terms, and that you knowingly and
voluntarily assent to all of the terms and conditions contained herein
including, without limitation, the waiver and release of your right to claims
arising under the Age Discrimination in Employment Act, as amended.

          This Agreement shall not become effective until the eighth day
following your execution of this Agreement and you may at any time prior to the
effective date revoke this Agreement by giving written notice of such
revocation to the Company attention:

<PAGE>

Mr. Robert Mednick
June 11, 1998
Page 4


William L. Sharkey, Vice President, Human Resources, 543 Main
Street, New Rochelle, New York  10801.

          We agree not to disparage you and you agree not to disparage the
Company, its officers and directors. If asked for a reference, the Company will
reply substantially as set forth in Exhibit A or in such other manner as is
reasonably acceptable to you.

          Except as herein amended, the Employment Agreement is ratified and
confirmed.

          This Agreement shall be binding upon and inure to the benefit of the
heirs, trustees, executors, administrators, successors and assigns of the
respective parties. This Agreement may be executed in one or more counterparts,
each of which shall be deemed an original but all of which shall constitute the
same instrument. This Agreement shall be governed by and subject to the laws of
the State of New York without giving effect to its conflict of laws rules.

          In the event any provision of this Agreement is determined to be
invalid by a court of competent jurisdiction, such determination shall in no
way affect the validity or enforceability of any other provisions herein.

          You understand that the Company's obligations to make payments
hereunder are unfunded and that claims for payments by you or any beneficiary
shall be those of a general, unsecured creditor. All payments and benefits
contemplated hereunder shall be subject to withholding in accordance with
applicable Federal, state, or local law, and if any such withholding payment
would be due at any time that insufficient cash is being transferred to you
from which it could be withheld, you agree promptly upon request to pay to the
Company any amount due to be withheld by the Company.

          This Agreement contains a complete statement of all the arrangements
between you and the Company with respect to your employment and the termination
of your employment with the Company, and except as set forth herein, supersedes
all existing agreements, whether written or oral, between you and the Company
concerning your employment or such termination.

          The Company expressly denies any violation of its prior agreements
with you, or any of its policies, procedures, Federal, state or local laws or
regulations. Accordingly, while this Agreement resolves all issues between the
Company and you relating to any alleged violation of its prior agreements with
you, Company policies or procedures or any Federal, state or local law or
regulation, this Agreement does not constitute an

<PAGE>

Mr. Robert Mednick
June 11, 1998
Page 5


adjudication or finding on the merits and it is not, and shall not be construed
as, an admission by the Company of any violation of its policies, procedures,
Federal, state or local laws or regulations. Moreover, neither this Agreement
nor anything in this Agreement shall be construed to be or shall be admissible
in any proceeding as evidence of or an admission by the Company of any
violation of its policies, procedures, Federal, state or local laws or
regulations. This Agreement may be introduced, however, in any proceeding to
enforce this Agreement. Such introduction shall be pursuant to an order
protecting its confidentiality.

          The parties agree that the prevailing party in any litigation
regarding the enforcement of the terms and conditions of this Agreement shall
be entitled to be reimbursed for the costs incurred by such party in connection
therewith including, without limitation, attorneys fees.

          Please acknowledge your agreement with the foregoing by countersigning
the enclosed duplicate copy of this letter.

                                            Sincerely,

                                            LILLIAN VERNON CORPORATION

                                            By: /s/ Lillian Vernon
                                               --------------------------------
                                               Lillian Vernon, CEO
Accepted and Agreed:

/s/ Robert S. Mednick
- --------------------------------
Robert S. Mednick

<PAGE>

                                   Exhibit A


To Whom it May Concern:

Robert Mednick joined the Lillian Vernon Corporation on June 28, 1996 as Chief
Financial Officer. In this position he was responsible for the areas of
Corporate Finance, Investor Relations, Budgeting and Forecasting, Inventory
Control/Merchandise Rebuy, Paper Purchasing, and Operations' Finance for the
National Distribution Center, which included Finance, Traffic, Purchasing,
Payroll and Security. He also had administrative responsibility for Internal
Audit.

Mr. Mednick has been an important factor in the financial management of the
Company during his time here. He was instrumental in the improvement of various
internal controls and procedures throughout the Company. He was a member of the
Management Committee, and actively participated in the strategic management and
direction of the Company. He was well liked by the members of the management
team and his staff.

I appreciate Mr. Mednick's contributions to the Lillian Vernon Corporation and
wish him success in the future.

Sincerely,



<TABLE> <S> <C>

<PAGE>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          FEB-27-1999
<PERIOD-END>                               MAY-30-1998
<CASH>                                          16,464
<SECURITIES>                                         0
<RECEIVABLES>                                   10,763
<ALLOWANCES>                                         0
<INVENTORY>                                     39,961
<CURRENT-ASSETS>                                83,406
<PP&E>                                          67,338
<DEPRECIATION>                                  29,461
<TOTAL-ASSETS>                                 130,519
<CURRENT-LIABILITIES>                           12,470
<BONDS>                                              0
                                0
                                          0
<COMMON>                                           104
<OTHER-SE>                                     113,183
<TOTAL-LIABILITY-AND-EQUITY>                   130,519
<SALES>                                         32,012
<TOTAL-REVENUES>                                32,012
<CGS>                                           15,512
<TOTAL-COSTS>                                   36,310
<OTHER-EXPENSES>                                     0
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<INTEREST-EXPENSE>                                  73
<INCOME-PRETAX>                                (4,015)
<INCOME-TAX>                                   (1,365)
<INCOME-CONTINUING>                            (2,650)
<DISCONTINUED>                                       0
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<CHANGES>                                            0
<NET-INCOME>                                   (2,650)
<EPS-PRIMARY>                                   (0.28)
<EPS-DILUTED>                                   (0.28)
        


</TABLE>


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