LILLIAN VERNON CORP
10-Q, 1999-01-12
CATALOG & MAIL-ORDER HOUSES
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<PAGE>

                                   Form 10-Q

                       SECURITIES AND EXCHANGE COMMISSION


                             Washington, D.C. 20549

(Mark One)
    [X]       QUARTERLY REPORT PURSUANT TO SECTION 13 OR
              15(d) OF THE SECURITIES EXCHANGE ACT OF 1934.

              For the quarterly period ended November 28, 1998.
              -------------------------------------------------

                                       OR

    [ ]       TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
              OF THE SECURITIES EXCHANGE ACT OF 1934.

              For the transition period from......to.........

              Commission file number 1-9637.

                           LILLIAN VERNON CORPORATION
                           --------------------------

             (Exact Name of Registrant as Specified in its Charter)

            Delaware                                    13-2529859
            --------                                    ----------
  (State or other jurisdiction             (IRS Employer Identification Number)
of incorporation or organization)

                       1 Theall Road, Rye, New York 10580
                       ----------------------------------
              (Address of principal executive offices) (Zip Code)

                                  914-925-1200
              ----------------------------------------------------
              (Registrant's telephone number, including area code)

                                      N/A
            -------------------------------------------------------
            (Former name, former address and former fiscal year, if
                           changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of
1934 during the preceding 12 months (or such shorter period that the registrant
was required to file such reports) and (2) has been subject to such filing
requirements for the past 90 days. 

Yes [X] No [ ]

Number of shares outstanding of each of the issuer's classes of common stock:

9,087,068 Shares of Common Stock, $.01 par value, as of January 8, 1999.

<PAGE>

                           LILLIAN VERNON CORPORATION
                           --------------------------

                                   Form 10-Q

                               November 28, 1998



Part I. Financial Information                                            Page #
- -----------------------------                                            ------

        Item 1.
        Consolidated Balance Sheets as of
        November 28, 1998, November 22, 1997
        (unaudited) and February 28, 1998
        (audited)                                                          3


        Consolidated Statements of Income
        for the quarters and nine months
        ended November 28, 1998 and November 22, 1997
        (unaudited)                                                        4


        Consolidated Statements of
        Cash Flows for the nine months ended
        November 28, 1998 and November 22, 1997
        (unaudited)                                                        5


        Notes to Consolidated Financial
        Statements                                                        6-8


        Item 2.
        Management's Discussion and Analysis
        of Financial Condition and Results
        of Operations                                                     9-13
 

Part II. Other Information                                                14
- --------------------------

Signatures                                                                15

                                  Page 2 of 15

<PAGE>

PART I. FINANCIAL INFORMATION
ITEM 1. FINANCIAL STATEMENTS

                  LILLIAN VERNON CORPORATION AND SUBSIDIARIES
                          CONSOLIDATED BALANCE SHEETS
                             (DOLLARS IN THOUSANDS)


<TABLE>
<CAPTION>
                                                                  NOVEMBER 28, NOVEMBER 22, FEBRUARY 28,
                       ASSETS                                         1998        1997          1998
                                                                   ---------    ---------    ---------
                                                                         (Unaudited)         (Audited)
<S>                                                                <C>          <C>          <C>      
Current assets:
    Cash and cash equivalents                                      $   2,163    $   3,876    $  26,136
    Receivables                                                       33,253       32,438       22,632
    Inventories                                                       44,811       52,892       36,935
    Deferred income taxes                                               --           --          2,034
    Prepayments and other current assets                              12,764        8,082       10,173
                                                                   ---------    ---------    ---------
            Total current assets                                      92,991       97,288       97,910

Property, plant and equipment, net (Note 1)                           38,080       39,490       37,633
Deferred catalog costs                                                18,133       19,618        5,922
Other assets                                                           2,917        3,059        3,206
                                                                   ---------    ---------    ---------
            Total                                                  $ 152,121    $ 159,455    $ 144,671
                                                                   ---------    ---------    ---------


         LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
    Trade accounts payable and accrued expenses                    $  28,041    $  31,061    $  16,331
    Cash overdrafts                                                    1,591        1,447        1,004
    Customer deposits                                                  1,551        1,550          147
    Current portion of long-term debt and lease obligations             --          1,452        1,394
    Revolving debt (Note 2)                                            1,000         --           --
    Income taxes payable                                                --           --          4,581
    Deferred income taxes                                              2,394        2,722         --
                                                                   ---------    ---------    ---------
            Total current liabilities                                 34,577       38,232       23,457

Deferred compensation                                                  3,349        3,444        3,426
Deferred income taxes                                                  1,835          753        1,075
                                                                   ---------    ---------    ---------
            Total liabilities                                         39,761       42,429       27,958
                                                                   ---------    ---------    ---------


Stockholders' equity:
    Preferred stock, $.01 par value; 2,000,000 shares
       authorized; no shares issued and outstanding                     --           --           --
    Common stock, $.01 par value; 20,000,000 shares
       authorized; issued - 10,389,674 shares, 10,387,858 shares
       and 10,389,674 shares                                             104          104          104
    Additional paid-in capital                                        31,131       31,120       31,160
    Retained earnings                                                101,565       99,340      100,757
    Unearned compensation                                               --            (23)          (6)
    Treasury stock, at cost - 1,330,603 shares, 905,458 shares
       and 1,016,491 shares                                          (20,440)     (13,515)     (15,302)
                                                                   ---------    ---------    ---------
            Total stockholders' equity                               112,360      117,026      116,713
                                                                   ---------    ---------    ---------
            Total                                                  $ 152,121    $ 159,455    $ 144,671
                                                                   ---------    ---------    ---------
</TABLE>



                 See Notes to Consolidated Financial Statements

                                  Page 3 of 15

<PAGE>

                  LILLIAN VERNON CORPORATION AND SUBSIDIARIES
                       CONSOLIDATED STATEMENTS OF INCOME
                    (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
                                  (UNAUDITED)

<TABLE>
<CAPTION>
                                                       THIRD QUARTER ENDED             NINE MONTHS ENDED
                                                   ----------------------------    ----------------------------
                                                   NOVEMBER 28,    NOVEMBER 22,    NOVEMBER 28,    NOVEMBER 22,
                                                      1998            1997            1998            1997
                                                    ---------       ---------       ---------       ---------
<S>                                                 <C>             <C>             <C>             <C>       
Revenues                                            $ 107,871       $ 106,305       $ 179,390       $ 171,309 
                                                                                                  
Costs and expenses:                                                                               
     Product and delivery costs                        45,741          47,577          81,852          81,262
     Selling, general and administrative expenses      48,777          44,056          91,385          79,908
     Write-off - computer project                       1,415            --             1,415            --
                                                    ---------       ---------       ---------       ---------
                                                       95,933          91,633         174,652         161,170
                                                    ---------       ---------       ---------       ---------
           Operating income                            11,938          14,672           4,738          10,139
Interest income                                          --                 3             457             586
Interest expense                                         (294)           (199)           (472)           (382)
                                                    ---------       ---------       ---------       ---------
           Income before income taxes                  11,644          14,476           4,723          10,343
                                                                                                  
Provision for (benefit from) income taxes:                                                        
     Current                                            2,418           2,090          (3,415)           (976)
     Deferred                                           1,588           2,832           5,068           4,493
                                                    ---------       ---------       ---------       ---------
                                                        4,006           4,922           1,653           3,517
                                                    ---------       ---------       ---------       ---------
           Net income                                  $7,638          $9,554          $3,070          $6,826
                                                    ---------       ---------       ---------       ---------

Net income per common share - Basic                      $.84           $1.00            $.33            $.71
                                                    ---------       ---------       ---------       ---------
Net income per common share - Diluted                    $.84            $.99            $.33            $.71
                                                    ---------       ---------       ---------       ---------
Weighted average number of common shares -                                                        
     Basic                                              9,111           9,516           9,255           9,575
                                                    ---------       ---------       ---------       ---------
Weighted average number of common shares -                                                        
     Diluted                                            9,147           9,655           9,386           9,670
                                                    ---------       ---------       ---------       ---------
</TABLE>

                 See Notes to Consolidated Financial Statements

                                  Page 4 of 15

<PAGE>

                  LILLIAN VERNON CORPORATION AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (DOLLARS IN THOUSANDS)

<TABLE>
<CAPTION>
                                                                                     NINE MONTHS ENDED
                                                                                -----------------------------
                                                                                NOVEMBER 28,     NOVEMBER 22,
                                                                                   1998             1997
                                                                                 --------         --------
                                                                                        (Unaudited)
<S>                                                                              <C>              <C>      
Cash flows from operating activities:
     Net income                                                                  $  3,070         $  6,826 
     Adjustments to reconcile net income to net cash provided by                               
     (used in) operating activities:                                                           
         Depreciation                                                               2,797            3,068
         Amortization                                                                 177              180
         Write-off-Computer Project                                                 1,415               --
         (Increase) decrease in receivables                                       (10,621)          (7,962)
         (Increase) decrease in inventories                                        (7,876)         (22,412)
         (Increase) decrease in prepayments and other current assets               (2,591)           2,356
         (Increase) decrease in deferred catalog costs                            (12,211)         (13,478)
         (Increase) decrease in other assets                                       (1,297)            (766)
         Increase (decrease) in trade accounts payable and accrued expenses        11,710           16,576
         Increase (decrease) in customer deposits                                   1,404               95
         Increase (decrease) in income taxes payable                               (4,581)          (2,715)
         Increase (decrease) in deferred compensation                                 (77)             (56)
         Increase (decrease) in deferred income taxes                               5,188            4,643
                                                                                 --------         --------
            Net cash used in operating activities                                 (13,493)         (13,645)
                                                                                 --------         --------
                                                                                               
Cash flows from investing activities:                                                          
     Purchases of property, plant and equipment                                    (3,244)          (2,239)
                                                                                 --------         --------
            Net cash used in investing activities                                  (3,244)          (2,239)
                                                                                 --------         --------
                                                                                               
Cash flows from financing activities:                                                          
     Principal payments on long-term debt and capital lease obligations            (1,394)          (1,431)
     Proceeds from issuance of common stock                                          --                317
     Increase in cash overdrafts                                                      587            1,290
     Proceeds from short term borrowings - net of repayments                        1,000             --
     Dividends paid                                                                (2,262)          (2,039)
     Payments to acquire treasury stock                                            (6,623)          (2,495)
     Reissuance of treasury stock                                                   1,485             --
     Other                                                                            (29)              20
                                                                                 --------         --------
            Net cash used in financing activities                                  (7,236)          (4,338)
                                                                                 --------         --------
                                                                                               
            Net decrease in cash and cash equivalents                             (23,973)         (20,222)
                                                                                 --------         --------
                                                                                               
Cash and cash equivalents at beginning of period                                   26,136           24,098
                                                                                 --------         --------
Cash and cash equivalents at end of period                                       $  2,163         $  3,876
                                                                                 --------         --------
                                                                                               
                                                                                               
Supplemental disclosures of cash flow information:
     Cash paid during the period for:                                                                                      
         Interest                                                                $    371         $    339
         Income taxes                                                               4,654            2,869
</TABLE>



                 See Notes to Consolidated Financial Statements

                                  Page 5 of 15
<PAGE>

                  LILLIAN VERNON CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


The consolidated financial statements included herein have been prepared by the
Company, without audit, pursuant to the rules and regulations of the Securities
and Exchange Commission. The year-end condensed Balance Sheet data was derived
from audited financial statements, but does not include all disclosures
required by generally accepted accounting principles. The interim financial
statements furnished with this report reflect all adjustments, consisting only
of items of a normal recurring nature, (except for Note 3, "Write-off-Computer
Project") which are, in the opinion of management, necessary for the fair
statement of the consolidated financial condition and consolidated results of
operations for the interim periods presented. It is suggested that these
financial statements be read in conjunction with the financial statements and
notes thereto included in the Company's Annual Report on Form 10-K for the year
ended February 28, 1998.

1. PROPERTY, PLANT AND EQUIPMENT

   Property, plant and equipment are summarized as follows (in thousands):

<TABLE>
<CAPTION>
                                            November 28,  November 22,  February 28,
                                                1998          1997         1998
                                            ------------  ------------  ------------
<S>                                            <C>           <C>          <C>    
   Land and buildings                          $32,288       $31,771      $31,778
   Machinery and equipment                      31,642        28,404       29,035
   Furniture and fixtures                        3,651         3,369        3,561
   Leasehold improvements                          909         3,952          909
   Capital leases                                  -           1,262        1,262
                                               -------       -------      -------
                                                          
    Total property, plant &                               
     equipment, at cost                         68,490        68,758       66,545
                                                          
    Less, accumulated depreciation                        
          and amortization                      30,410        29,268       28,912
                                               -------       -------      -------
                                                          
   Property, plant and equipment - net         $38,080       $39,490      $37,633
                                               -------       -------      -------
</TABLE>

2.  CREDIT FACILITY

During the third quarters of fiscal 1999 and fiscal 1998, the Company had
borrowed up to $21.0 million and $11.5 million, respectively, under its
revolving credit facility, and had repaid $20.0 million and $11.5 million as of
November 28, 1998 and November 22, 1997, respectively. Interest was payable at
weighted average rates of approximately 5.7% and 6.1% for the quarters ended
November 28, 1998 and November 22, 1997, respectively. There were approximately
$5.7 million and $6.9 million of letters of credit outstanding as of November
28, 1998 and November 22, 1997, respectively. The Company's revolving credit
facility expires on August 19, 2000.

                                  Page 6 of 15

<PAGE>

3. WRITE-OFF-COMPUTER PROJECT

During the third quarter of fiscal 1999, the Company had a non-recurring charge
related to the termination of the installation of a computer software package
for a new order entry system and wrote off its investment of $1.4 million on a
pre-tax basis ($920,000 after-tax). The Company has decided to internally
upgrade its existing order entry system; the upgrade is scheduled to be
completed in mid 1999, at a substantially lower cost than orginally
anticipated.


4. EARNINGS PER SHARE

   Basic and Diluted earnings per share were calculated in accordance with
Statement of Financial Accounting Standards No. 128 as follows (amounts in
thousands):

<TABLE>
<CAPTION>
                                     Third  Quarter Ended         Nine Months Ended
                                  --------------------------  --------------------------
                                  November 28,  November 22,  November 28,  November 22,
                                     1998          1997          1998          1997
                                    ------        ------        ------        ------
<S>                                 <C>           <C>           <C>           <C>   
Net Income-Basic and Diluted        $7,638        $9,554        $3,070        $6,826
                                    ------        ------        ------        ------
Weighted average shares for                                                  
Basic EPS                            9,111         9,516         9,255         9,575
                                                                             
Add: Incremental shares from                                                 
assumed stock option exercises          36           139           131            95
                                    ------        ------        ------        ------
Weighted average shares for                                                  
Diluted EPS                          9,147         9,655         9,386         9,670
                                    ------        ------        ------        ------
</TABLE>

For the third quarters ended November 28, 1998 and November 22, 1997, options
on 415,000 and 369,000 shares of common stock, respectively, were not included
in the calculation of weighted average shares for Diluted EPS because their
effects were antidilutive.

For the nine months ended November 28, 1998 and November 22, 1997, options on
237,000 and 369,000 shares of common stock, respectively, were not included in
the calculation of weighted average shares for Diluted EPS because their
effects were antidilutive.

5.  RECLASSIFICATIONS

Certain reclassifications have been made in the prior year financial statements
to conform with fiscal 1999 presentation.

6.  NEW ACCOUNTING STANDARDS

In the first quarter of fiscal 1999, the Company adopted the Financial
Accounting Standards Board's Statement of Financial Accounting Standards (SFAS)
No. 130, "Reporting Comprehensive Income", which establishes standards for
reporting and display of comprehensive income and its components (revenues,
expenses, gains and losses). SFAS No. 130 has no impact on
the Company's financial statements. In the fourth quarter of fiscal 1999, the
Company intends to adopt Statement of Financial


                                  Page 7 of 15
<PAGE>

6.  NEW ACCOUNTING STANDARDS (cont'd)

Accounting Standards (SFAS) No. 131, "Disclosures about Segments of an
Enterprise and Related Information", which establishes annual and interim
reporting standards for an enterprise's operating segments and related
disclosures about its products, services, geographic areas and major customers.
SFAS No. 131 will not have a material impact on the Company's financial
statements.























                                  Page 8 of 15
<PAGE>

ITEM 2.
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS

Results of Operations
Quarter Ended November 28, 1998

Revenues for the third quarter ended November 28, 1998 were $107.9 million, an
increase of $1.6 million, or 1.5% higher than the quarter ended November 22,
1997. Revenues per catalog declined as compared to last year. There was a 9.6%
increase in catalog circulation, as well as lower response rates by the
Company's customers; the decline in customer response rates was due to weaker
retail demand. The decline in revenues per catalog was a result of the
Company's circulation increase to prospective new customers who were generally
less responsive than existing customers. The current quarter includes $.7
million of revenues generated from the sales of magazine subscriptions by the
Company's telemarketing representatives, a new revenue source in fiscal 1999.

Product and delivery costs of $45.7 million decreased by $1.8 million, or 3.9%
in the third quarter of the current year, as compared to the third quarter of
the prior year. These costs represented a lower percentage of revenues, 42.4%
in the current quarter, compared to 44.8% in the third quarter last year.
Product and delivery costs include the cost of merchandise sold, and the cost
of receiving, filling and shipping the Company's orders, reduced by shipping
and handling fees. The decrease in costs were due to a decrease in the number
of orders received, lower unit costs to process orders at the Company's
distribution center, and as to lower percentage of revenues, improved gross
margin on products sold.

Selling, general and administrative (SG&A) expenses of $48.8 million, the
largest component of which is the cost of producing, printing and distributing
the Company's catalogs, increased $4.7 million, or 10.7% during the third
quarter. As a percentage of revenues, SG&A costs increased to 45.2% in the
third quarter this year, compared to 41.4% in the third quarter last year. The
increase in SG&A expense is largely due to an increase of $4 million in catalog
costs. The increased catalog costs are due to the aforementioned 9.6% increase
in catalog circulation, as well as 8% higher paper prices. The Company incurred
approximately $337,000 in computer costs related to its Year 2000 compliance
project.

During the third quarter of fiscal 1999, the Company had a non-recurring charge
related to the termination of the installation of a computer software package
for a new order entry system and wrote off its investment of $1.4 million on a
pre-tax basis ($920,000 after-tax). The Company has decided to internally
upgrade its existing order entry system; the upgrade is scheduled to be
completed in mid 1999, at a substantially lower cost than originally
anticipated.

Interest income was comparable between the third quarters of fiscal 1999 and
fiscal 1998. Interest expense increased $95,000 in the quarter ended November
28, 1998, compared to the quarter ended November 22, 1997, principally due to
higher average revolving debt levels during the third quarter of fiscal 1999.
The Company spent approximately $8.5 million to fund the repurchase of its
common stock since the third quarter of last year under its open market stock
repurchase programs which contributed to the higher level of borrowings
required in the current quarter.



                                  Page 9 of 15

<PAGE>

The effective income tax rate was 34.4% for the current quarter, compared to
34% in the third quarter of fiscal 1998.

Nine Months Ended November 28, 1998

Revenues for the nine months ended November 28, 1998 were $179.4 million, an
increase of $8.1 million, or 4.7% compared to the nine months ended November
22, 1997. The increase in revenues was attributable to both an increase of
approximately 2% in the number of orders, and an increase of approximately 2%
in average revenue per order. Included in revenues for the nine months ended
November 28, 1998 is $.8 million of revenue generated from the sales of
magazine subscriptions by the Company's telemarketing representatives, a new
revenue source in fiscal 1999.

Product and delivery costs of $81.9 million rose by $.6 million or .7% in the
nine months ended November 28, 1998, compared to the same period last year.
These costs comprised a lower percentage of revenues, 45.6% in the current nine
month period, compared to 47.4% in the same period last year. A higher number
of orders received and processed resulted in the increase in product and
delivery expense. The decline as a percentage of revenues is due to higher
gross profit margins realized on merchandise sold, as well as lower unit costs
to process orders at the Company's distribution facility.

Selling, general and administrative (SG&A) expenses of $91.4 million increased
$11.5 million, or 14.4% in the nine months ended November 28, 1998 compared to
the nine months ended November 22, 1997. As a percentage of revenues, SG&A
costs increased to 50.9% in the nine month period this year, compared to 46.6%
in the same period last year. Higher catalog costs of approximately $9 million
were incurred during the current nine month period, due to a 14% higher
circulation, as well as a 15% increase in paper prices. The Company incurred
approximately $765,000 in computer costs related to its Year 2000 compliance
project.

During the third quarter of fiscal 1999, the Company had a non-recurring charge
related to the termination of the installation of a computer software package
for a new order entry system and wrote off its investment of $1.4 million on a
pre-tax basis ($920,000 after-tax). The Company has decided to internally
upgrade its existing order entry system; the upgrade is scheduled to be
completed in mid 1999, at a substantially lower cost than orginally
anticipated.

Interest income was $129,000 lower in the nine months ended November 28, 1998
compared to the nine months ended November 22, 1997, due to a lower average
investment balance. Interest expense was $90,000 higher in the current nine
month period compared to the same period last year, due to higher revolving
debt levels. The Company spent approximately $8.5 million to fund the
repurchase of its common stock since the end of the third quarter of fiscal
1998 under its open market stock repurchase programs, which contributed to the
higher borrowings required during the period.

The effective income tax rate in the current nine month period was 35% compared
to 34% for the same period last year.

Anticipated Fourth Quarter Fiscal 1999 Results

The Company anticipates that its fourth quarter fiscal 1999 revenues and net
income will be lower than last year's levels, due partially to reduced catalog
circulation, as well as the current year's shorter fourth quarter period (13
weeks in fiscal 1999 



                                  Page 10 of 15

<PAGE>


versus 14 weeks in fiscal 1998). Notwithstanding the forecast for the fourth
quarter, the Company is encouraged by the significant increase in volume
between Thanksgiving and Christmas realized it its Website which was updated
October 19, 1998.

Financial Condition

The Company's working capital ratio at November 28, 1998 improved to 2.69 to 1
as compared to 2.54 to 1 at November 22, 1997. The ratio was 4.17 to 1 at
February 28, 1998. The Company's working capital needs have been met with funds
generated from operations, and from drawdowns against its revolving credit
facility. The Company used a comparable amount of funds for operating
activities in its current nine month period compared to the same period last
year, notwithstanding lower income for the period. This was caused in part by
inventory levels which were 15% lower this year than last year; the Company
expects its inventory level to be lower at the end of fiscal 1999 as compared
to fiscal 1998. Capital spending was approximately $1 million higher than last
year's level due to improvements made to the Company's National Distribution
Center in the current fiscal year. The Company borrowed more funds during the
nine months ended November 28, 1998 as compared to the same period last year by
drawing down its revolving credit line, but has repaid all except $1 million of
the borrowing as of November 28, 1998. All borrowings were repaid as of
November 30, 1998. The Company was in full compliance with all debt covenants
during the quarter and nine months ended November 28, 1998.

During the nine months ended November 28, 1998, the Company spent $6.6 million
to acquire 412,300 shares of its common stock under its open market stock
repurchase programs. As of September 3, 1998, the Company completed its one
million share stock repurchase program which commenced October 1995. On October
7, 1998, the Company's Board of Directors approved a new stock repurchase
program which authorizes management to repurchase up to one million shares of
its common stock in the open market from time to time. As of November 28, 1998,
the Company had repurchased 75,000 shares under the new program at a total cost
of approximately $1 million.

Year 2000
Year 2000 Compliance Program

The Company's Year 2000 compliance program is directed primarily towards
ensuring that the Company will be able to continue to perform its critical
functions: (1) process sales orders from and ship merchandise to customers, (2)
order and receive merchandise from vendors, and (3) process payments to vendors
and employees.

The Company is in the process of modifying its internal computer software
applications and systems to function properly with respect to dates in the Year
2000 and thereafter. The Company is utilizing both in-house staff as well as
outside resources to modify its systems. This work is expected to be completed
by July 31, 1999 and is currently on schedule. In addition to internal systems,
the Company has established procedures to determine that outside computer
software vendors are either already Year 2000 compliant or have timely dates
when they intend to be compliant. The Company is also reviewing all computer
hardware such as mid-range, mainframe and personal computers, networks,
telephone switches, voice mail systems, and timeclocks, as well as its
distribution and warehouse equipment, to ensure Year 2000 compliance. The
Company has also contacted its various merchandise vendors to inquire as to
their Year 2000 readiness, and is continuing to follow up with those vendors
who have not responded to-date.


                                 Page 11 of 15


<PAGE>

Costs

The Company presently anticipates that the cost of modifying its computer
software applications and systems to be Year 2000 compliant will be
approximately $2.0 million, of which approximately $788,000 has been spent to
date. These amounts are expected to be funded from operating cash flow.

Risks

The variety and complexity of the Year 2000 issues identified and the proposed
solutions, the Company's dependence on the technical skills of employees and
independent contractors, and especially the representations and readiness of
third parties are among the factors that could cause the Company's efforts to
be less than fully effective. In addition, Year 2000 issues present a number of
risks that are beyond the Company's reasonable control, such as continued
service from outside parties such as utility companies, financial institutions,
and transportation and delivery companies (such as the US Postal Service and
United Parcel Service).

The Company's peak selling season runs from September through mid-December;
therefore, disruption of its business at the beginning of calendar year 2000
would be less significant than if it happened during its peak season. The
Company expects to have adequate inventory on hand to service its customers,
and the Company expects to be able to shift its customer delivery operations to
alternative carriers, if necessary. The Company does not rely on any supplier
for a significant portion of its products, and the majority of its vendors do
not rely on computerized manufacturing systems. The Company has computerized
telephone systems which process customer phone orders; any interruption in
service by major telephone carriers could have a detrimental impact on the
Company's ability to receive orders and service its customers.

An assessment of the readiness of Year 2000 compliance of third party entities
with which the Company has relationships is ongoing. The Company has inquired,
or is in the process of inquiring, of the significant aforementioned third
party entities as to their readiness with respect to Year 2000 compliance and
to date has received indications that many of them are either compliant or in
the process of remediation. The Company will continue to monitor these third
party entities to determine the impact on the business of the Company and the
actions the Company must take, if any, in the event of non-compliance by any of
these third parties. Based upon the Company's initial assessment of compliance
by third parties, there appears to be no material business risk posed by any
such noncompliance and, therefore, the Company has not developed a contingency 
plan.

Although the Company believes that its Year 2000 compliance program is designed
to appropriately identify and address those Year 2000 issues that are subject
to the Company's reasonable control, there can be no assurance that the
Company's efforts in this regard will be fully effective or that Year 2000
issues will not have a material adverse effect on the Company's business,
financial condition or results of operations.

Forward Looking Statements

Except for historical information contained herein, this Report on Form 10-Q
contains forward-looking statements which are based on the Company's current
expectations and assumptions. Various factors could cause actual results to
differ materially from those set forth in such statements. These factors
include, but are not limited to, the potential for changes in consumer
spending, consumer preferences and general


                                 Page 12 of 15

<PAGE>

economic conditions, increasing competition in the direct mail industry,
changes in government regulations, dependence on foreign suppliers, possible
future increases in operating costs, including postage and paper costs, as well
as a delay or inability to become Year 2000 compliant. For further information,
see Part I of Form 10-K for the fiscal year ended February 28, 1998.



















                                 Page 13 of 15

<PAGE>

PART II.
                               OTHER INFORMATION

Items 1, 2, 3, 4, and 5 are not applicable and have been omitted.

Item 6.  Exhibits and Reports on Form 8-K.

         Exhibit 10.1 - Employment Agreement with George Mollo, Jr.

         Reports on Form 8-K:  None.

                                 Page 14 of 15

<PAGE>

                                   SIGNATURES


Pursuant to the requirements of the Securities and Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.


                                       Lillian Vernon Corporation
                                       --------------------------
                                               (Registrant)





Date: January 12, 1999                 By: /s/ Richard P. Randall
                                          --------------------------------
                                          Richard P. Randall
                                          Senior Vice President-Chief
                                          Financial Officer

                                 Page 15 of 15

<PAGE>

September 25, 1998


Mr. George Mollo, Jr.
32 Amarillo Drive
Nanuet, NY  10954-1305

Dear George,

It is my pleasure to extend an offer of employment to you for the position of
Senior Vice President, Merchandise Operations with the Lillian Vernon
Corporation. Your salary will be $7,692.31 bi-weekly, which is $200,000.00
annualized. In this position, you will report to the Chairman and Chief
Executive Officer, Lillian Vernon.

In this position, you shall have responsibility for Inventory Management and
Control, Inventory Liquidation, Merchandise Assortment Planning for all
catalogs, and full responsibility for all aspects of the Lilly's Kids and Neat
Ideas/Kitchen catalogs. You will be a member of the Management Committee, the
Merchandising and Marketing (M&M) Committee and the Merchandising, Operations,
and Marketing (MOM) Committee.

You will participate in the Company's Executive Bonus Performance Unit Plan.
You will be eligible to receive an annual bonus under this plan based upon your
annual base salary for the bonus plan guidelines that are in effect for the
fiscal year. As currently structured, you would be eligible to receive an
annual bonus of up to forty percent (40%) of your annual base salary, prorated
for five-twelfths of the current fiscal year, based upon Corporate and
individual goals being met for the fiscal year.

The Company will grant to you, on the date of the commencement of your
employment, non-qualified stock options for five thousand (5,000) shares of
common stock which will vest and become exercisable over a three year period,
one-third on each annual anniversary date of your employment, commencing with
the one-year anniversary of your original date of employment. The exercise
price shall be the closing price of the stock on the American Stock Exchange on
the date of the commencement of your employment. This grant shall be made
pursuant to the Company's Performance Unit, Restricted Stock, Non-Qualified
Option and Incentive Stock Option Plan (the "Incentive Compensation Plan").

<PAGE>

Page 2


You shall be eligible to receive further grants of options and stock under the
Incentive Compensation Plan, as appropriate for your position, as determined by
the Compensation Committee of the Board of Directors.

The Company will provide you an automobile allowance of $5,000.00 per year, to
be paid in the amount of $416.67 each month. You will be provided with a gas
credit card, and will be reimbursed for maintenance repairs on this car. You
will also be provided with appropriate automobile insurance, if the automobile
is Company leased. You will receive a Supplemental Form W-2 at the end of the
year for the use of this automobile, as required by applicable Internal Revenue
Service regulations.

Your next salary review will be April 1, 2000, eighteen months from your start
date and in line with the Vice Presidents' eighteen month review cycle.

You will be eligible to receive vacation, holidays and paid personal days in
accordance with the Company's policies and practices. You will earn vacation at
the rate of five days for each four months of service, during your first one
and one-half years of service. As of January 1, 2000, you will be eligible for
three weeks of vacation at the beginning of that year. In addition to eight
defined holidays, you will receive two "floating holidays" each year.

Subject to management approval, you are also eligible for paid personal days
off as needed for non-recurring situations.

You will be eligible to receive term life insurance coverage provided by the
Company in the amount of $500,000.00.

You will be able to participate in all of the Company's employee benefit plans,
now existing or hereinafter established, that are available generally to
executives of the Company (including the Company's Profit Sharing Plan) as the
same may be amended, supplemented, or terminated from time to time. Attached is
a copy of a Benefits Summary for your review.

Should the Company determine that it wishes to terminate your employment
without cause, you would be covered by the Company Severance Policy. Briefly
stated the policy is if a Vice President separates from the Company for any
reason other than cause, resignation, retirement or death, he/she would receive
severance equal to a maximum of six (6) months pay plus one

<PAGE>

Page 3


week's pay for each year of service, provided he/she has not secured other
employment including compensation as a consultant. It is understood that he/she
shall in good faith seek other employment. If employment is secured at a lower
salary, the difference would be paid for the eligible period of time.

Based upon our conversations, your starting date will be around October 26,
1998.

This offer is valid provided it is accepted on or before October 2, 1998. If
not accepted by said date, offer shall be deemed to be withdrawn.

If you have any questions regarding anything outlined in this letter, please
call me at (914) 925-1500. We look forward to your joining the Lillian Vernon
Corporation.

Sincerely,


Lillian Vernon
Chairman and Chief Executive Officer

WLS/pdm

<PAGE>

Page 4


The undersigned represents he is not presently bound by any agreement which
would prevent him from accepting employment with the Company. By signing below
the undersigned accepts employment with the Company beginning on or about
_____________________ under the conditions spelled out above. In the event of a
breach of the foregoing, the undersigned agrees to hold the Company harmless,
and will indemnify the Company with respect to damages, including legal fees,
that the Company may incur.



Dated:___________________________


Accepted and Agreed to:______________________________
                       George Mollo, Jr.


The annexed letter sets forth the terms and conditions of your employment with
the Company but is not to be construed as a contract of employment for a fixed
period of time, nor is it intended to modify any term or provision of any
Company policy or practice.

Dated at _____________________, New York, this __________ day of

_____________________, 1998.


                                       LILLIAN VERNON CORPORATION



_____________________________          By:________________________________
Employee Signature                        Authorized Representative

_____________________________             ________________________________
Date                                      Title

                                          ________________________________
                                          Date


<TABLE> <S> <C>

<PAGE>

<ARTICLE>    5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          FEB-27-1999
<PERIOD-END>                               NOV-28-1998
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                                0
                                          0
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<EPS-DILUTED>                                     0.33
        


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