NORTHLAND CRANBERRIES INC /WI/
S-8, 1995-09-18
AGRICULTURAL PRODUCTION-CROPS
Previous: QUEST FOR VALUE FAMILY OF FUNDS, DEFS14A, 1995-09-18
Next: HANCOCK JOHN SERIES INC, 497, 1995-09-18




                                                    Registration No. 33-_____
                                                                           

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549
                           ___________________________

                                    FORM S-8
                             REGISTRATION STATEMENT
                                      Under
                           THE SECURITIES ACT OF 1933
                               __________________

                           NORTHLAND CRANBERRIES, INC.
             (Exact name of registrant as specified in its charter)

             Wisconsin                                      39-1583759
    (State or other jurisdiction                         (I.R.S. Employer 
   of incorporation or organization)                   Identification No.)
                        
              800 First Avenue South
                   P.O. Box 8020
            Wisconsin Rapids, Wisconsin                54495-8020
     (Address of principal executive offices)          (Zip Code)


                           Northland Cranberries, Inc.
                             1995 Stock Option Plan
                            (Full title of the plans)

                              ____________________

                                 John A. Pazurek
                           Northland Cranberries, Inc.
                             800 First Avenue South
                                  P.O. Box 8020
                     Wisconsin Rapids, Wisconsin  54495-8020
                                 (715) 424-4444
                 (Name, address and telephone number, including
                         area code, of agent for service)
                           __________________________

                         CALCULATION OF REGISTRATION FEE

                                    Proposed      Proposed
                                    Maximum       Maximum
        Title of        Amount      Offering     Aggregate      Amount of
     Securities to      to be        Price       Offering     Registration
     be Registered    Registered   Per Share       Price           Fee

    Class A Common     400,000     $15.25(1)   $6,100,000(1)      $2103.45
     Stock, $0.01       shares
     par value


   (1)      Estimated pursuant to Rule 457(c) under the Securities Act of
            1933 solely for the purpose of calculating the registration fee
            based on the average of the high and low prices for Northland
            Cranberries, Inc. Class A Common Stock on the Nasdaq National
            Market on September 12, 1995.

                        _________________________________

   <PAGE>
                                     PART I 

              INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS

             The document or documents containing the information specified
   in Part I are not required to be filed with the Securities and Exchange
   Commission (the "Commission") as part of this Form S-8 Registration
   Statement. 

                                     PART II

               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

   Item 3.   Incorporation of Documents by Reference.

             The following documents filed with the Commission by Northland
   Cranberries, Inc. (the "Company") are hereby incorporated herein by
   reference:

             1.   The Company's Annual Report on Form 10-K for the year ended
   March 31, 1995, which includes certified financial statements as of and
   for the year ended March 31, 1995.

             2.   All other reports filed since March 31, 1995 by the Company
   pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934.

             3.   The description of the Company's Class A Common Stock
   contained under the Section entitled "Description of Capital Stock" in the
   Company's Form S-2  Registration Statement No. 33-60823, dated June 30,
   1995, and any amendments or reports filed by the Company for the purpose
   of updating such description.

             All documents subsequently filed by the Company pursuant to
   Sections 13(a), 13(c), 14 or 15(d) of the Securities Exchange Act of
   1934, as amended, after the date of filing of this Registration
   Statement and prior to such time as the Company files a post-effective
   amendment to this Registration Statement which indicates that all
   securities offered hereby have been sold or which deregisters all
   securities then remaining unsold shall be deemed to be incorporated by
   reference in this Registration Statement and to be a part hereof from the
   date of filing of such documents.

   Item 4.   Description of Securities.

             Not applicable.

   Item 5.   Interests of Named Experts and Counsel.

             Jeffrey J. Jones, a Director of the Company, is a partner at
   Foley & Lardner, which serves as the Company's general counsel.

   Item 6.   Indemnification of Directors and Officers.

             Pursuant to Sections 108.0850 to 180.0858 of the Wisconsin
   Business Corporation Law, directors and officers of the Company are
   entitled to mandatory indemnification from the Company against certain
   liabilities and expenses (i) to the extent such officers or directors are
   successful in the defense of a proceeding and (ii) in proceedings in which
   the director or officer is not successful in the defense thereof, unless
   (in the latter case only) it is determined that the director or officer
   breached or failed to perform his duties to the Company and such breach or
   failure constituted:  (a) a willful failure to deal fairly with the
   Company or its shareholders in connection with a matter in which the
   director or officer had a material conflict of interest; (b) a violation
   of the criminal law unless the director or officer had reasonable cause to
   believe his or her conduct was lawful or had no reasonable cause to
   believe his or her conduct was unlawful; (c) a transaction from which the
   director or officer derived an improper personal profit; or (d) willful
   misconduct.  Section 180.0859 of the Wisconsin Business Corporation Law
   specifically states that it is the public policy of Wisconsin to require
   or permit indemnification in connection with a proceeding involving
   securities regulation, as described therein, to the extent required or
   permitted under Sections 180.0850 to 180.0858 as described above. 
   Additionally, under Section 180.0828 of the Wisconsin Business Corporation
   Law, directors of the Company are not subject to personal liability to the
   Company, its shareholders or any person asserting rights on behalf thereof
   for certain breaches or failures to perform any duty resulting solely from
   their status as such directors, except in circumstances paralleling those
   in subparagraphs (a) through (d) outlined above.  The Company's By-laws
   require indemnification of the Company's directors and officers to the
   fullest extent permitted by the Wisconsin Business Corporation Law.  The
   indemnification rights provided as set forth above are not exclusive of
   any other rights to which a director or an officer of the Company may be
   entitled.

             The Company maintains an insurance policy which indemnifies its
   officers and directors against certain liabilities.

   Item 7.   Exemption from Registration Claimed.

             Not Applicable.

   Item 8.   Exhibits.

             The exhibits filed herewith or incorporated by reference herein
   are set forth on the attached Exhibit Index.

   Item 9.   Undertakings.

             (a)  The undersigned Registrant hereby undertakes:

             (1)  To file, during any period in which offers or sales are
   being made, a post-effective amendment to this Registration Statement:

                  (i)  To include any prospectus required by Section 10(a)(3)
        of the Securities Act of 1933, as amended;

                  (ii)  To reflect in the prospectus any facts or events
        arising after the effective date of the Registration Statement (or
        the most recent post-effective amendment thereof) which, individually
        or in the aggregate, represents a fundamental change in the
        information set forth in the Registration Statement;

                  (iii) To include any material information with respect to
        the plan of distribution not previously disclosed in the Registration
        Statement or any material change to such information in the
        Registration Statement;

   provided, however, that paragraphs (a)(1)(i) and (a)(1)(ii) do not apply
   if the information required to be included in a post-effective amendment
   by those paragraphs is contained in periodic reports filed by the
   Registrant pursuant to Section 13 or Section 15(d) of the Securities
   Exchange Act of 1934, as amended, that are incorporated by reference in
   the Registration Statement.

             (2)  That, for the purpose of determining any liability under
   the Securities Act of 1933, as amended, each such post-effective amendment
   shall be deemed to be a new Registration Statement relating to the
   securities offered herein, and the offering of such securities at that
   time shall be deemed to be the initial bona fide offering thereof.

             (3)  To remove from registration by means of a post-effective
   amendment any of the securities being registered which remain unsold at
   the termination of the offering.

             (b)  The undersigned Registrant hereby undertakes that, for
   purposes of determining any liability under the Securities Act of 1933, as
   amended, each filing of the Registrant's annual report pursuant to Section
   13(a) or Section 15(d) of the Securities Exchange Act of 1934, as amended,
   that is incorporated by reference in this Registration Statement shall be
   deemed to be a new Registration Statement relating to the securities
   offered herein, and the offering of such securities at that time shall be
   deemed to be the initial bona fide offering thereof.

             (c)  Insofar as indemnification for liabilities arising under
   the Securities Act of 1933, as amended, may be permitted to directors,
   officers and controlling persons of the Registrant pursuant to the
   foregoing provisions, or otherwise, the Registrant has been advised that
   in the opinion of the Securities and Exchange Commission such
   indemnification is against public policy as expressed in the Act and is,
   therefore, unenforceable.  In the event that a claim for indemnification
   against such liabilities (other than the payment by the Registrant of
   expenses incurred or paid by a director, officer or controlling person of
   the Registrant in the successful defense of any action, suit or
   proceeding) is asserted by such director, officer or controlling person in
   connection with the securities being registered, the Registrant will,
   unless in the opinion of its counsel the matter has been settled by
   controlling precedent, submit to a court of appropriate jurisdiction the
   question whether such indemnification by it is against public policy as
   expressed in the Act and will be governed by the final adjudication of
   such issue.

   <PAGE>
                                   SIGNATURES

             Pursuant to the requirements of the Securities Act of 1933, the
   Registrant certifies that it has reasonable grounds to believe that it
   meets all of the requirements for filing on Form S-8 and has duly caused
   this Registration Statement to be signed on its behalf by the undersigned,
   thereunto duly authorized, in the City of Wisconsin Rapids, State of
   Wisconsin, on August 31, 1995.

                                 NORTHLAND CRANBERRIES, INC.



                                 By:  /s/ John Swendrowski          
                                      John Swendrowski
                                      President and Chief Executive Officer

             Pursuant to the requirements of the Securities Act of 1933, this
   Registration Statement has been signed below by the following persons in
   the capacities and on the dates indicated.  


   By: /s/ John Swendrowski   
        John Swendrowski
        Chairman of the Board,
        Chief Executive Officer and
        Director (principal
        executive officer)


   By: /s/ John A. Pazurek        
        John A. Pazurek
        Vice President-Finance
        and Treasurer (principal
        accounting officer and
        controller


   By: /s/ Jeffrey J. Jones       
        Jeffrey J. Jones

        Director


   By: /s/ Patrick F. Brennan          
        Patrick F. Brennan
        Director


   By: /s/ John C. Seramur                     
        John C. Seramur
        Director


   By: /s/ LeRoy J. Miles                     
        LeRoy J. Miles
        Director


   By: /s/ Robert E. Hawk                     
        Robert E. Hawk
        Director


   By: /s/ Jerold D. Kaminski                 
        Jerold D. Kaminski
        Director

   <PAGE>
                                  EXHIBIT INDEX
    Exhibit No.                      Exhibit            
                                                        
                         

    (4.1)              Northland Cranberries, Inc. 1995
                       Stock Option Plan

    (4.2)              Articles of Incorporation, as
                       amended 

    (5)                Opinion of Foley & Lardner

    (23.1)             Consent of Deloitte & Touche LLP

    (23.2)             Consent of Foley & Lardner
                       (contained in Exhibit 5 hereto)





                           NORTHLAND CRANBERRIES, INC.
                             1995 STOCK OPTION PLAN

   Section 1.     Purpose

             The purpose of Northland Cranberries, Inc. 1995 Stock Option
   Plan (the "Plan") is to promote the best interests of Northland
   Cranberries, Inc. (the "Company") and its shareholders by providing key
   employees of the Company and its Affiliates (as defined below) and
   directors of the Company who are not employees of the Company and its
   Affiliates with an opportunity to acquire or increase their proprietary
   interest in the Company.  It is intended that the Plan will promote
   continuity of management and increased incentive and personal interest in
   the welfare of the Company by those who are primarily responsible for
   shaping and carrying out the long-range plans of the Company and securing
   the Company's continued growth and financial success.  

   Section 2.     Definitions

             As used in the Plan, the following terms shall have the
   respective meanings set forth below:

             (a)  "Affiliate" shall mean any entity that, directly or through
   one or more intermediaries, is controlled by, controls, or is under common
   control with, the Company.

             (b)  "Code" shall mean the Internal Revenue Code of 1986, as
   amended from time to time.

             (c)  "Commission" shall mean the Securities and Exchange
   Commission.

             (d)  "Committee" shall mean the Compensation and Stock Option
   Committee of the Board of Directors of the Company (or any other committee
   thereof designated by such Board to administer the Plan); provided,
   however, that the Committee is composed of not less than two directors,
   each of whom is a "disinterested person" within the meaning of Rule 16b-3.

             (e)  "Directors Fees" shall mean the amount which a Non-Employee
   Director (defined below) is paid for serving as a director of the Company
   in the relevant year, including separate fees for serving on committees of
   the Board of Directors and separate fees for attendance at meetings of the
   Board of Directors or any committee of the Board of Directors, but shall
   not include any separate fees for any other services provided for the
   Company.

             (f)  "Exchange Act" shall mean the Securities Exchange Act of
   1934, as amended from time to time.

             (g)  "Fair Market Value" shall mean, with respect to any
   property (including, without limitation, any Shares or other securities),
   the fair market value of such property determined by such methods or
   procedures as shall be established from time to time by the Committee.

             (h)  "Incentive Stock Option" shall mean an option granted under
   Section 6(a) of the Plan that is intended to meet the requirements of
   Section 422 of the Code (or any successor provision thereto).

             (i)  "Key Employee" shall mean any officer or other key employee
   of the Company or of any Affiliate who is responsible for or contributes
   to the management, growth or profitability of the business of the Company
   or any Affiliate as determined by the Committee in its discretion.

             (j)  "Non-Qualified Stock Option" shall mean an option granted
   under Section 6(a) of the Plan that is not intended to be an Incentive
   Stock Option and shall mean any option granted to a Non-Employee Director
   under Section 6(b) of the Plan.

             (k)  "Non-Employee Director" shall mean any member of the Board
   of Directors of the Company who is not an employee of the Company and its
   Affiliates.

             (l)  "Option" shall mean an Incentive Stock Option or a Non-
   Qualified Stock Option.

             (m)  "Option Agreement" shall mean any written agreement,
   contract or other instrument or document evidencing any Option granted
   under the Plan.

             (n)  "Participating Key Employee" shall mean a Key Employee
   designated to be granted an Award under the Plan.

             (o)  "Person" shall mean any individual, corporation,
   partnership, association, joint-stock company, trust, unincorporated
   organization or government or political subdivision thereof.

             (p)  "Rule 16b-3" shall mean Rule 16b-3 as promulgated by the
   Commission under the Exchange Act, or any successor rule or regulation
   thereto.

             (q)  "Shares" shall mean shares of Class A common stock of the
   Company, $0.01 par value, and such other securities or property as may
   become subject to Options pursuant to an adjustment made under Section
   4(b) of the Plan.

   Section 3.     Administration

             The Plan shall be administered by the Committee; provided,
   however, that if at any time the Committee shall not be in existence, the
   functions of the Committee as specified in the Plan shall be exercised by
   those members of the Board of Directors of the Company who qualify as
   "disinterested persons" under Rule 16b-3.  Subject to the terms of the
   Plan and applicable laws and without limitation by reason of enumeration,
   the Committee shall have full discretionary power and authority to: 
   (i) designate Participating Key Employees; (ii) determine the type of
   Options to be granted to each Participating Key Employee under the Plan;
   (iii) determine the number of Shares to be subject to each Option granted
   to Participating Key Employees; (iv) determine the terms and conditions of
   any Option granted to a Participating Key Employee; (v) determine whether,
   to what extent and under what circumstances Options granted to
   Participating Key Employees may be exercised in cash, Shares, other
   securities or other property, and the method or methods by which Options
   may be exercised, canceled, forfeited or suspended; (vi) determine
   whether, to what extent and under what circumstances Shares with respect
   to Options granted to Participating Key Employees under the Plan shall be
   deferred either automatically or at the election of the holder thereof or
   of the Committee; (vii) interpret and administer the Plan and any
   instrument or agreement relating to, or Option made under, the Plan
   (including, without limitation, any Option Agreement); (viii) establish,
   amend, suspend or waive such rules and regulations and appoint such agents
   as it shall deem appropriate for the proper administration of the Plan;
   and (ix) make any other determination and take any other action that the
   Committee deems necessary or desirable for the administration of the Plan. 
   Unless otherwise expressly provided in the Plan, all designations,
   determinations, interpretations and other decisions under or with respect
   to the Plan or any Option shall be within the sole discretion of the
   Committee, may be made at any time or from time to time, and shall be
   final, conclusive and binding upon all Persons, including the Company, any
   Affiliate, any Participating Key Employee, any holder or beneficiary of
   any Option, any shareholder and any employee of the Company or of any
   Affiliate.  

   Section 4.     Shares Available for Award

             (a)  Shares Available.  Subject to adjustment as provided in
   Section 4(b):

                  (i)  Number of Shares Available.  The number of Shares
        with respect to which Options may be granted under the Plan
        shall be 400,000.

                  (ii) Accounting for Awards.  The number of Shares
        covered by an Option under the Plan, or to which such Option
        relates, shall be counted on the date of grant of such Option
        against the number of Shares available for granting Options
        under the Plan.

                  (iii)     Sources of Shares Deliverable Under Options. 
        Any Shares delivered pursuant to the exercise of an Option may
        consist, in whole or in part, of authorized and unissued Shares
        or of treasury Shares.

             (b)  Adjustments.  In the event that the Committee shall
   determine that any dividend or other distribution (whether in the form of
   cash, Shares, other securities or other property), recapitalization, stock
   split, reverse stock split, reorganization, merger, consolidation, split-
   up, spin-off, combination, repurchase or exchange of Shares or other
   securities of the Company, issuance of warrants or other rights to
   purchase Shares or other securities of the Company, or other similar
   corporate transaction or event affects the Shares such that an adjustment
   is determined by the Committee to be appropriate in order to prevent
   dilution or enlargement of the benefits or potential benefits intended to
   be made available under the Plan, then the Committee may, in such manner
   as it may deem equitable, adjust any or all of (i) the number and type of
   Shares subject to the Plan and which thereafter may be made the subject of
   Options under the Plan; (ii) the number and type of Shares subject to
   outstanding Options; and (iii) the grant, purchase or exercise price with
   respect to any Option, or, if deemed appropriate, make provision for a
   cash payment to the holder of an outstanding Option; provided, however, in
   each case, that with respect to Incentive Stock Options no such adjustment
   shall be authorized to the extent that such authority would cause the Plan
   to violate Section 422(b) of the Code (or any successor provision
   thereto); and provided further that the number of Shares subject to any
   Option shall always be a whole number.  

   Section 5.     Eligibility

             Any Key Employee, including any executive officer or employee-
   director of the Company or of any Affiliate, who is not a member of the
   Committee shall be eligible to be designated a Participating Key Employee. 
   All Non-Employee Directors shall receive Non-Qualified Stock Options as
   provided in Section 6(b).

   Section 6.     Grants of Options

             (a)  Option Awards to Key Employees.  The Committee is hereby
   authorized to grant Options to Key Employees with the terms and conditions
   as set forth below and with such additional terms and conditions, in
   either case not inconsistent with the provisions of the Plan, as the
   Committee shall determine in its discretion.

                  (i)  Exercise Price.  The exercise price per Share of
        an Option granted pursuant to this Section 6(a) shall be
        determined by the Committee; provided, however, that such
        exercise price shall not be less than 100% of the Fair Market
        Value of a Share on the date of grant of such Option.

                  (ii) Option Term.  The term of each Option shall be
        fixed by the Committee; provided, however, that in no event
        shall the term of any Option exceed a period of ten years from
        the date of its grant.

                  (iii)     Exercisability and Method of Exercise.  An
        Option shall become exercisable in such manner and within such
        period or periods and in such installments or otherwise as shall
        be determined by the Committee.  The Committee also shall
        determine the method or methods by which, and the form or forms,
        including, without limitation, cash, Shares, other securities,
        other property or any combination thereof, having a Fair Market
        Value on the exercise date equal to the relevant exercise price,
        in which payment of the exercise price with respect to any
        Option may be made or deemed to have been made.

                  (iv) Incentive Stock Options.  The terms of any
        Incentive Stock Option granted under the Plan shall comply in
        all respects with the provisions of Section 422 of the Code (or
        any successor provision thereto) and any regulations promulgated
        thereunder.  Notwithstanding any provision in the Plan to the
        contrary, no Incentive Stock Option may be granted hereunder
        after the tenth anniversary of the adoption of the Plan by the
        Board of Directors of the Company.

             (b)  Non-Qualified Stock Option Awards to Non-Employee
   Directors.  Each Non-Employee Director shall automatically be granted Non-
   Qualified Stock Options under the Plan in the manner set forth in this
   Section 6(b).  A Non-Employee Director may hold more than one Non-
   Qualified Stock Option, but only on the terms and subject to any
   restrictions set forth herein.

                  (i)  Exercise Price.  The exercise price per Share
        shall be equal to 100% of the "market value" of a Share on the
        date of grant of such Option.  The "market value" of a Share on
        the date of grant to the Non-Employee Director shall be the last
        bid price per Share for the Shares in the Nasdaq National Market
        on the trading date next preceding such grant date; provided,
        however, that if the principal market for the Shares is then a
        national securities exchange, the "market value" shall be the
        closing bid price per Share for the Shares on the principal
        securities exchange on which the Shares are traded on the
        trading date next preceding the date of grant, or in either case
        above, if no trading occurred on the trading date next preceding
        the date on which the Non-Qualified Stock Option is granted,
        then the "market price" per Share shall be determined with
        reference to the next preceding date on which the Shares were
        traded.

                  (ii) Grant of Options.  On the last day of each fiscal
        year of the Company during the existence of the Plan, each Non-
        Employee Director shall be automatically granted an Option to
        purchase that number of Shares equal to the number obtained by
        dividing the aggregate amount of the Directors Fees paid to the
        Non-Employee Director for such fiscal year divided by the Fair
        Market Value of a Share on such date.  If the number of Shares
        determined pursuant to this subparagraph (ii) shall include
        fractional shares, the number of Shares subject to the Option
        shall be increased to the next higher whole number of Shares. 
        All Options granted to Non-Employee Directors shall be Non-
        Qualified Stock Options.

                  (iii)     Exercisability and Termination of Options. 
        Except as expressly provided herein, Non-Qualified Stock Options
        granted to Non-Employee Directors under the Plan shall not be
        exercisable until one (1) year from the date on which such Non-
        Qualified Stock Option is granted and shall terminate on the
        earlier of:

                       (A)  five years after the date of grant;

                       (B)  three months after the Non-Employee
             Director ceases to be a director of the Company by
             reason of death, disability or retirement after
             attaining age 65; or

                       (C)  immediately upon the Non-Employee
             Director ceasing to be a director of the Company for
             any reason other than by reason of death, disability
             or retirement.

        If a Non-Employee Director ceases to be a director of the
        Company by reason of death, disability or retirement prior to
        the date the Non-Statutory Stock Option becomes exercisable, the
        Non-Statutory Stock Option shall become immediately exercisable
        in full.

                  (iv) Exercise of Options.  A Non-Qualified Stock
        Option granted to a Non-Employee Director may be exercised,
        subject to its terms and conditions and the terms and conditions
        of the Plan, in full at any time or in part from time to time by
        delivery to the Company at its principal office in Wisconsin
        Rapids, Wisconsin, of a written notice of exercise specifying
        the number of Shares with respect to which the Non-Qualified
        Stock Option is being exercised.  Any notice of exercise shall
        be accompanied by full payment of the Option price of the Shares
        being purchased (x) in cash or its equivalent; (y) by tendering
        previously acquired shares (valued at their Fair Market Value as
        of the date of exercise); or (z) by any combination of
        subparagraphs (x) and (y).  No Shares shall be issued until full
        payment therefor has been made. 

             (c)  General.

                  (i)  No Consideration for Options.  Options shall be
        granted for no cash consideration unless otherwise determined by
        the Committee.

                  (ii) Option Agreements.  Each Option granted under the
        Plan shall be evidenced by an Option Agreement in such form
        (consistent with the terms of the Plan) as shall have been
        approved by the Committee.

                  (iii)     Awards May Be Granted Separately or
        Together.  Options to Participating Key Employees under the Plan
        may be granted either alone or in addition to, in tandem with,
        or in substitution for, any other award granted under any other
        plan of the Company or any Affiliate.  Options granted in
        addition to, or in tandem with, other awards granted under any
        other plan of the Company or any Affiliate, may be granted
        either at the same time as or at a different time from the grant
        of such other awards.

                  (iv) Limits on Transfer of Options.  No Option shall
        be assignable, alienable, saleable or transferable otherwise
        than by will or by the laws of descent and distribution;
        provided, however, that a Participating Key Employee at the
        discretion of the Committee may, and a Non-Employee Director
        shall, be entitled, in the manner established by the Committee,
        to designate a beneficiary or beneficiaries to exercise his or
        her rights, and to receive any property distributable, with
        respect to any Option upon the death of the Participating Key
        Employee or the Non-Employee Director, as the case may be.  Each
        Option shall be exercisable, during the lifetime of the
        Participating Key Employee or the Non-Employee Director, only by
        such individual or, if permissible under applicable law, by such
        individual's guardian or legal representative.  No Options may
        be pledged, alienated, attached or otherwise encumbered, and any
        purported pledge, alienation, attachment or encumbrance thereof
        shall be void and unenforceable against the Company or any
        Affiliate.

                  (v)  Term of Options.  Except as otherwise provided in
        the Plan, the term of each Option shall be for such period as
        may be determined by the Committee.

                  (vi) Share Certificates; Representation.  All
        certificates for Shares delivered under the Plan pursuant to the
        exercise of any Option shall be subject to such stop transfer
        orders and other restrictions as the Committee may deem
        advisable under the Plan or the rules, regulations and other
        requirements of the Commission, Nasdaq Stock Market or any stock
        exchange or other market upon which such Shares are then listed
        or traded, and any applicable federal or state securities laws,
        and the Committee may cause a legend or legends to be put on any
        such certificates to make appropriate reference to such
        restrictions.  The Committee may require each Participating Key
        Employee, Non-Employee Director or other Person who acquires
        Shares under the Plan by means of an Option originally granted
        to a Participating Key Employee, Non-Employee Director or other
        Person to represent to the Company in writing that such
        Participating Key Employee, Non-Employee Director or other
        Person is acquiring the Shares without a view to the
        distribution thereof.

   Section 7.     Amendment and Termination of the Plan; Correction of
                  Defects and Omissions

             (a)  Amendments to and Termination of the Plan.  The Board of
   Directors of the Company may at any time amend, alter, suspend,
   discontinue or terminate the Plan; provided, however, that shareholder
   approval of any amendment of the Plan shall also be obtained if otherwise
   required by: (i) the rules and/or regulations promulgated under Section 16
   of the Exchange Act (in order for the Plan to remain qualified under Rule
   16b-3); (ii) the Code or any rules promulgated thereunder (in order to
   allow for Incentive Stock Options to be granted under the Plan); or
   (iii) the quotation or listing requirements of the Nasdaq National Market
   or any principal securities exchange or market on which the Shares are
   then traded (in order to maintain the quotation or listing of the Shares
   thereon).  Termination of the Plan shall not affect the rights of
   Participating Key Employees and Non-Employee Directors with respect to
   Options previously granted to them, and all unexpired Options shall
   continue in force and effect after termination of the Plan except as they
   may lapse or be terminated by their own terms and conditions.

             (b)  Correction of Defects, Omissions and Inconsistencies.  The
   Committee may in its discretion correct any defect, supply any omission or
   reconcile any inconsistency in any Option or Option Agreement in the
   manner and to the extent it shall deem desirable to carry the Plan into
   effect.

   Section 8.     General Provisions

             (a)  No Rights to Awards.  No Key Employee, Participating Key
   Employee or other Person (other than a Non-Employee Director to the extent
   provided in Section 6(b) of the Plan) shall have any claim to be granted
   any Option under the Plan, and there is no obligation for uniformity of
   treatment of Key Employees, Participating Key Employees or holders or
   beneficiaries of Options under the Plan.  The terms and conditions of
   Options need not be the same with respect to each Participating Key
   Employee.

             (b)  Withholding.  No later than the date as of which an amount
   first becomes includible in the gross income of a Participating Key
   Employee for federal income tax purposes with respect to any Option under
   the Plan, the Participating Key Employee shall pay to the Company, or make
   arrangements satisfactory to the Company regarding the payment of any
   federal, state, local or foreign taxes of any kind required by law to be
   withheld with respect to such amount.  Unless otherwise determined by the
   Committee, withholding obligations arising with respect to Options granted
   to Participating Key Employees under the Plan may be settled with Shares
   previously owned by the Participating Key Employee; provided, however,
   that the Participating Key Employee may not settle such obligations with
   Shares that are part of, or are received upon exercise of, the Option that
   gives rise to the withholding requirement.  The obligations of the Company
   under the Plan shall be conditional on such payment or arrangements, and
   the Company and any Affiliate shall, to the extent permitted by law, have
   the right to deduct any such taxes from any payment otherwise due to the
   Participating Key Employee.  The Committee may establish such procedures
   as it deems appropriate for the settling of withholding obligations with
   Shares, including, without limitation, the establishment of such
   procedures as may be necessary to satisfy the requirements of Rule 16b-3.

             With the consent of the Committee, an Option holder may be
   permitted to satisfy the Company's withholding tax requirements by
   electing to have the Company withhold shares otherwise issuable to the
   Option holder.  The election shall be made in writing and shall be made
   according to such rules and in such form as the Company may determine.

             (c)  No Limit on Other Compensation Arrangements.  Nothing
   contained in the Plan shall prevent the Company or any Affiliate from
   adopting or continuing in effect other or additional compensation
   arrangements, and such arrangements may be either generally applicable or
   applicable only in specific cases.

             (d)  Rights and Status of Recipients of Options.  The grant of
   an Option shall not be construed as giving a Participating Key Employee
   the right to be retained in the employ of the Company or any Affiliate. 
   Further, the Company or any Affiliate may at any time dismiss a
   Participating Key Employee from employment, free from any liability, or
   any claim under the Plan, unless otherwise expressly provided in the Plan
   or in any Option Agreement.  The grant of an Option to a Non-Employee
   Director pursuant to Section 6(b) of the Plan shall confer no right on
   such Non-Employee Director to continue as a director of the Company. 
   Except for rights accorded under the Plan and under any applicable Option
   Agreement, Participating Key Employees and Non-Employee Directors shall
   have no rights as holders of Shares as a result of the granting of Options
   hereunder.

             (e)  Unfunded Status of the Plan.  Unless otherwise determined
   by the Committee, the Plan shall be unfunded and shall not create (or be
   construed to create) a trust or a separate fund or funds.  The Plan shall
   not establish any fiduciary relationship between the Company or the
   Committee and any Participating Key Employee, Non-Employee Director or
   other Person.  To the extent any Person holds any right by virtue of a
   grant under the Plan, such right (unless otherwise determined by the
   Committee) shall be no greater than the right of an unsecured general
   creditor of the Company.

             (f)  Governing Law.  The validity, construction and effect of
   the Plan and any rules and regulations relating to the Plan shall be
   determined in accordance with the internal laws of the State of Wisconsin
   and applicable federal law.

             (g)  Severability.  If any provision of the Plan or any Option
   Agreement or any Option is or becomes or is deemed to be invalid, illegal
   or unenforceable in any jurisdiction, or as to any Person or Option, or
   would disqualify the Plan, any Option Agreement or any Option under any
   law deemed applicable by the Committee, such provision shall be construed
   or deemed amended to conform to applicable laws, or if it cannot be so
   construed or deemed amended without, in the determination of the
   Committee, materially altering the intent of the Plan, any Option
   Agreement or the Option, such provision shall be stricken as to such
   jurisdiction, Person or Option, and the remainder of the Plan, any such
   Option Agreement and any such Option shall remain in full force and
   effect.

             (h)  No Fractional Shares.  No fractional Shares or other
   securities shall be issued or delivered pursuant to the Plan or any Option
   Agreement, and the Committee shall determine (except as otherwise provided
   in the Plan) whether cash, other securities or other property shall be
   paid or transferred in lieu of any fractional Shares or other securities,
   or whether such fractional Shares or other securities or any rights
   thereto shall be canceled, terminated or otherwise eliminated.

             (i)  Headings.  Headings are given to the Sections and
   subsections of the Plan solely as a convenience to facilitate reference. 
   Such headings shall not be deemed in any way material or relevant to the
   construction or interpretation of the Plan or any provision thereof.

   Section 9.     Effective Date of the Plan

             The Plan shall be effective as of May 17, 1995 subject to
   shareholder approval of the Plan within 12 months following the date of
   adoption of the Plan by the Board of Directors, and all Options granted
   under the Plan prior to the date of shareholder approval shall be subject
   to such approval and the effective date of such Option grants shall be
   deemed to be the date of such shareholder approval.

   Section 10.    Term of the Plan

             No Option shall be granted under the Plan following the seventh
   anniversary of its effective date.  However, unless otherwise expressly
   provided in the Plan or in an applicable Option Agreement, any Option
   theretofore granted may extend beyond such date and, to the extent set
   forth in the Plan, the authority of the Committee to amend, alter, adjust,
   suspend, discontinue or terminate any such Option, or to waive any
   conditions or restrictions with respect to any such Option, and the
   authority of the Board of Directors of the Company to amend the Plan,
   shall extend beyond such date.





                            ARTICLES OF INCORPORATION

                                       OF

                           NORTHLAND CRANBERRIES, INC.


                                    Article 1

             The name of the corporation (hereinafter referred to as the
   "Corporation") is NORTHLAND CRANBERRIES, INC.

                                    Article 2

             The period of existence of the Corporation shall be perpetual.

                                    Article 3

             The purpose or purposes for which the Corporation is organized
   is to carry on and engage in any lawful activity within the purposes for
   which corporations may be organized under the Wisconsin Business
   Corporation Law, Chapter 180 of the Wisconsin Statutes.

                                    Article 4

             The total number of shares of all classes of capital stock which
   the Corporation shall have authority to issue is Twenty-Seven Million
   (27,000,000) shares, consisting of:  (i) Twenty Million (20,000,000)
   shares of a class designated as "Class A Common Stock," with a par value
   of one cent ($.01) per share; (ii) Two Million (2,000,000) shares of a
   class designated as "Class B Common Stock," with a par value of one cent
   ($.01) per share; and (iii) Five Million (5,000,000) shares of a class
   designated as "Preferred Stock," with a par value of one cent ($.01) per
   share.

             Any and all such shares of Class A Common Stock and Class B
   Common Stock (collectively, "Common Stock"), and all Preferred Stock, may
   be issued for such consideration, not less than the par value thereof, as
   shall be fixed from time to time by the Board of Directors.  Any and all
   of the shares so issued, the full consideration for which has been paid or
   delivered, shall be deemed fully paid capital stock and shall not be
   liable to any further call or assessment thereon, and the holders of such
   shares shall not be liable for any further payments except as otherwise
   provided by Section 180.0622 of the Wisconsin Business Corporation Law or
   any successor provision thereto, if any.

             The designation, relative rights, preferences and limitations of
   the shares of each class and the authority of the Board of Directors of
   the Corporation to establish and to designate series of the Preferred
   Stock and to fix the variations in the relative rights, preferences and
   limitations as between such series, shall be as set forth herein

             A.   Preferred Stock

             (1)  Series and Variations Between Series.  The Board of
   Directors of the Corporation is authorized, subject to limitations
   prescribed by the Wisconsin Business Corporation Law and the provisions of
   this paragraph A, to provide for the issuance of the Preferred Stock in
   series, to establish or change the number of shares to be included in each
   such series and to fix the designation, relative rights, preferences and
   limitations of the shares of each such series.  The authority of the Board
   of Directors of the Corporation with respect to each series shall include,
   but not be limited to, determination of the following:

             (i)  The number of shares constituting that series and the
        distinctive designations of that series;

             (ii) The dividend rate or rates on the shares of that
        series and/or the method of determining such rate or rates and
        the timing of dividend payments on the shares of such series;

             (iii)     Whether and to what extent the shares of that
        series shall have voting rights in addition to the voting rights
        provided by Wisconsin Business Corporation Law, which might
        include the right to elect a specified number of directors in
        any case or if dividends on such series were not paid for a
        specified period of time;

             (iv) Whether the shares of that series shall be convertible
        into shares of stock of any other series, and, if so, the terms
        and conditions of such conversion, including the price or prices
        and the rate or rates of conversion and the terms of adjustment
        thereof;

             (v)  Whether or not the shares of that series shall be
        redeemable, and, if so, the terms and conditions of such
        redemption, including the date or dates upon or after which they
        shall be redeemable and the amount per share payable in case of
        redemption, which amount may vary under different conditions and
        at different redemption dates;

             (vi) The rights of the shares of that series in the event
        of voluntary or involuntary liquidation, dissolution or winding
        up of the Corporation;

             (vii)     The obligation, if any, of the Corporation to
        retire shares of that series pursuant to a sinking fund; and

             (viii)    Any other relative rights, preferences and
        limitations of that series.

             Subject to the designations, relative rights, preferences and
   limitations provided pursuant to this paragraph A, each share of Preferred
   Stock shall be of equal rank with each other share of Preferred Stock.

             (2)  Dividends.  Before any dividends shall be paid or set apart
   for payment upon shares of Common Stock, the holders of each series of
   Preferred Stock shall be entitled to receive dividends at the rate per
   annum and at such times as specified in the particular series.  Dividends
   on shares of Preferred Stock shall be paid out of any funds legally
   available for the payment of such dividends, when and if declared by the
   Board of Directors.  Such dividends shall accumulate on each share of
   Preferred Stock from the date of issuance.  All dividends on shares of
   Preferred Stock shall be cumulative so that if the Corporation shall not
   pay, on a timely basis, the specified dividend, or any part outstanding,
   such deficiency shall thereafter be fully paid, but without interest,
   before any dividend shall be paid or set apart for payment on the Common
   Stock.

             Any dividend paid upon the Preferred Stock at a time when any
   accumulated dividends for any prior period are delinquent shall be
   expressly declared as a dividend in whole or partial payment of the
   accumulated dividend for the earliest dividend period for which dividends
   are then delinquent, and shall be so designated to each shareholder to
   whom payment is made.  All shares of Preferred Stock shall rank equally
   and shall share ratably, in proportion to the rate of dividend of the
   series, in all dividends paid or set aside for payment for any dividend
   period or part thereof upon any such shares.

             Except to the limited extent hereinafter provided, so long as
   any shares of Preferred Stock shall be outstanding, no dividend, whether
   in cash, stock or otherwise, shall be paid or declared nor shall any
   distribution be made on the Common Stock, nor shall any Common Stock be
   purchased, redeemed or otherwise acquired for value by the Corporation,
   nor shall any moneys be paid to or set aside or made available for a
   sinking fund for the purchase or redemption of any Common Stock, unless:

             (i)  All dividends on the Preferred Stock of all series for
        all past dividend periods shall have been paid or shall have
        been declared and a sum sufficient for the payment thereof set
        apart; and

             (ii) The Corporation shall have set aside all amounts
        theretofore required to be set aside as and for all sinking fund
        accounts, if any, for the redemption or purchase of all series
        of Preferred Stock for all past sinking fund payment periods or
        dates.

   The foregoing provisions shall not, however, apply to, or in any way
   restrict (x) any acquisition of Common Stock in exchange solely for Common
   Stock; (y) the acquisition of Common Stock through application of the
   proceeds of the sale of Common Stock; or (z) stock dividends or
   distributions payable only in shares of stock having rights and
   preferences subordinate to the Preferred Stock.

             (3)  Liquidation, Dissolution or Winding Up.  In case of
   voluntary or involuntary liquidation, dissolution or winding up of the
   Corporation, the holders of shares of each series of Preferred Stock shall
   be entitled to receive out of the assets of the Corporation in money or
   money's worth the amount specified in the particular series for each share
   at the time outstanding together with all accrued but unpaid dividends
   thereon, before any of such assets shall be paid or distributed to holders
   of Common Stock.  In case of the voluntary or involuntary liquidation,
   dissolution or winding up of the Corporation, if the assets of the
   Corporation shall be insufficient to pay the holders of all shares of
   Preferred Stock then outstanding the entire amounts to which they may be
   entitled, the holders of shares of each outstanding series of Preferred
   Stock shall share ratably in such assets in proportion to the respective
   amounts payable in liquidation.

             (4)  Voting Rights.  The holders of Preferred Stock shall have
   only such voting rights as are fixed for shares of each series by the
   Board of Directors pursuant to this paragraph A or are provided by the
   Wisconsin Business Corporation Law.

             B.   Common Stock.

             (1)  Voting Rights and Powers.

                  (a)  Except as otherwise provided by the Wisconsin Business
   Corporation Law and except as may be determined by the Board of Directors
   with respect to the Preferred Stock pursuant to paragraph A of this
   Article 4, only the holders of Common Stock shall be entitled to vote for
   the election of directors of the Corporation and for all other corporate
   purposes.  With respect to all matters upon which shareholders are
   entitled to vote or to which shareholders are entitled to give consent,
   the holders of the outstanding shares of Class A Common Stock and the
   holders of the outstanding shares of Class B Common Stock shall vote
   together as a single class, and every holder of any outstanding share of
   Class A Common Stock shall be entitled to cast thereon one (1) vote in
   person or by proxy for each share of Class A Common Stock standing in his
   name on the stock transfer records of the Corporation, and every holder of
   any outstanding shares of Class B Common Stock shall be entitled to cast
   thereon three (3) votes in person or by proxy for each share of Class B
   Common Stock standing in his name on the stock transfer records of the
   Corporation; provided that, with respect to any proposed corporate action
   which would require a separate class vote under the Wisconsin Business
   Corporation Law, the approval of a majority of the votes entitled to be
   cast by the holders of the class affected by the proposed action, voting
   separately as a class, shall be obtained in addition to the approval of a
   majority of the votes entitled to be cast by the holders of the Class A
   Common Stock and the Class B Common Stock voting together as a single
   class as hereinbefore provided.

                  (b)  The voting power limitations and/or restrictions of
   Section 180.1150 of the Wisconsin Business Corporation Law, or any
   successor provision thereto, shall not apply to any shares of Class B
   Common Stock held by any person.

             (2)  Dividends and Distributions.

                  (a)  Subject to the provisions of this Article 4, the Board
   of Directors may, in its discretion, out of funds legally available for
   the payment of dividends and at such times and in such manner as
   determined by the Board of Directors, declare and pay dividends on the
   Common Stock.

                  (b)  As and when cash dividends may be declared from time
   to time by the Board of Directors out of funds legally available therefor,
   the cash dividend payable with respect to each share of the Class A Common
   Stock shall in all cases be in an amount equal to at least one hundred ten
   percent (110%) of the amount of the cash dividend payable with respect to
   each share of the Class B Common Stock.  Cash dividends may be declared
   and payable with respect to the Class A Common Stock without a concurrent
   cash dividend declared and payable with respect to the Class B Common
   Stock.  Distributions declared by the Board of Directors to be in
   connection with the partial or complete liquidation of the corporation or
   any of its subsidiaries shall not be considered to be cash dividends for
   the purposes of this Paragraph (2).

                  (c)  Each share of Class A Common Stock and Class B Common
   Stock shall be equal in respect to rights to dividends (other than those
   payable in cash) and distributions (except distributions declared by the
   Board of Directors to be in connection with the liquidation, dissolution
   or winding up of the Corporation) when and as declared, in the form of
   stock or other property of the Corporation, except that in the case of
   dividends or other distributions payable in stock splitups or divisions,
   which occur after the initial issuance of shares of the Class B Common
   Stock by the Corporation, only shares of Class A Common Stock shall be
   distributed with respect to the Class A Common Stock and only shares of
   Class B Common Stock shall be distributed with respect to the Class B
   Common Stock.

             (3)  Liquidation, Dissolution or Winding Up.  

                  (a)  In the event of any voluntary or involuntary
   liquidation, dissolution or winding up of the Corporation, after there
   shall have been paid to or set aside for the holders of shares of
   Preferred Stock the full preferential amounts to which they are entitled,
   the holders of outstanding shares of Common Stock shall be entitled to
   receive pro rata, according to the number of shares held by each, the
   remaining assets of the Corporation available for distribution as set
   forth herein.

                  (b)  In case of voluntary or involuntary liquidation,
   dissolution or winding up of the Corporation, the holders of Class A
   Common Stock shall be entitled to receive out of the assets of the
   Corporation in money or money's worth the sum of One Dollar ($1.00) per
   share (the "Class A Payment"), subject to equitable adjustment in the
   event of any subdivisions, combinations, stock splits or stock dividends
   involving shares of the Class A Common Stock, before any of such assets
   shall be paid or distributed to holders of Class B Common Stock.  If the
   assets of the Corporation shall be insufficient to pay the entire Class A
   Payment to the holders of the then outstanding Class A Common Stock, then
   the holders of the Class A Common Stock shall share ratably in such assets
   in proportion to the amounts which would be payable with respect to
   Class A Common Stock as if the Class A Payment was paid in full.  After
   payment in full of the Class A Payment, the holders of Class B Common
   Stock shall be entitled to receive out of the remaining assets of the
   Corporation in money or money's worth the sum of One Dollar ($1.00) per
   share (the "Class B Payment"), subject to equitable adjustment in the
   event of any subdivisions, combinations, stock splits or stock dividends
   involving shares of the Class B Common Stock, before any of such remaining
   assets shall be paid or distributed to holders of the Class A Common
   Stock.  If the remaining assets of the Corporation shall be insufficient
   to pay the entire Class B Payment to the holders of the then outstanding
   Class B Common Stock, then the holders of the Class B Common Stock shall
   share ratably in such assets in proportion to the amounts which would be
   payable with respect to Class B Common Stock as if the Class B Payment was
   paid in full.  After payment in full of the Class A Payment and the Class
   B Payment, any further payments on the liquidation, dissolution or winding
   up of the business of the Corporation shall be made on an equal basis as
   to all of the shares of capital stock then outstanding.

             (4)  Conversion of the Class B Common Stock.

                  (a)  Each share of Class B Common Stock may at any time or
   from time to time, at the option of the respective holder thereof, be
   converted into one fully paid and nonassessable (except to the extent of
   any statutory liability imposed by Section 180.0622 of the Wisconsin
   Business Corporation Law) share of Class A Common Stock.  Such conversion
   right shall be exercised by the surrender of the certificate representing
   such share of Class B common Stock to be converted to the Corporation at
   any time during normal business hours at the principal executive offices
   of the Corporation in Wisconsin Rapids, Wisconsin (to the attention of the
   Secretary of the Corporation), or if an agent for the registration or
   transfer of shares of Class B Common Stock is then duly appointed and
   acting (said agent being referred to in this Article 4 as the "Transfer
   Agent") then at the office of the Transfer Agent, accompanied by a written
   notice of the election by the holder thereof to convert and (if so
   required by the Corporation or the Transfer Agent) by instruments of
   transfer, in form satisfactory to the Corporation and to the Transfer
   Agent, if any, duly executed by such holder or his duly authorized
   attorney, and transfer tax stamps or funds therefor, if required pursuant
   to Paragraph (4)(e) below.

                  (b)  As promptly as practicable after the surrender for
   conversion of a certificate representing shares of Class B Common Stock in
   the manner provided in Paragraph (4)(a), above, and the payment in cash of
   any amount required by the provisions of Paragraphs (4)(a) and (4)(e), the
   Corporation will deliver, or will cause to be delivered at the office of
   the Transfer Agent to, or upon the written order of, the holder of such
   certificate, a certificate or certificates representing the number of full
   shares of Class A Common Stock issuable upon such conversion, issued in
   such name or names as such holder may direct.  The Corporation shall not,
   however, upon any such conversion, issue any fractional share of Class A
   Common Stock, and any shareholder who would otherwise be entitled to
   receive such fractional share if issued shall receive in lieu thereof a
   full share of Class A Common Stock.  Any such conversion shall be deemed
   to have been made immediately prior to the close of business on the date
   of the surrender of the certificate representing shares of Class B Common
   Stock, and all rights of the holder of such shares as such holder shall
   cease at such time and the person or persons in whose name or names the
   certificate or certificates representing the shares of Class A Common
   Stock are to be issued shall be treated for all purposes as having become
   the record holder or holders of such shares of Class A Common Stock at
   such time; provided, however, that any such surrender and payment on any
   date when the stock transfer records of the Corporation shall be closed
   shall constitute the person or persons in whose name or names the
   certificate or certificates representing shares of Class A Common Stock
   are to be issued as the record holder or holders thereof for all purposes
   immediately prior to the close of business on the next succeeding day on
   which such stock transfer records are open.

                  (c)  No adjustment in respect of dividends shall be made
   upon the conversion of any shares of Class B Common Stock; provided,
   however, that if a share shall be converted subsequent to the record date
   for the payment of a dividend or other distribution on shares of Class B
   Common Stock but prior to such payment, the registered holder of such
   share at the close of business on such record date shall be entitled to
   receive the dividend or other distribution payable on such share on the
   date set for payment of such dividend or other distribution
   notwithstanding the conversion thereof or the Corporation's default in
   payment of the dividend or distribution due on such date.

                  (d)  The Corporation will at all times reserve and keep
   available, solely for the purpose of issuance upon conversion of the
   outstanding shares of Class B Common Stock, such number of shares of
   Class A Common Stock as shall be issuable upon the conversion of all of
   such outstanding shares; provided, however, that nothing contained herein
   shall be construed to preclude the Corporation from satisfying its
   obligations in respect of the conversion of the outstanding shares of
   Class B Common Stock by delivery of purchased shares of Class A Common
   Stock which are held in the treasury of the Corporation.  If any shares of
   Class A Common Stock required to be reserved for purposes of conversion
   hereunder require registration with, or approval of, any governmental
   authority under any Federal or state law before such shares of Class A
   Common Stock may be issued upon conversion, the Corporation will use its
   best efforts to cause such shares to be duly registered or approved, as
   the case may be.

                  (e)  The issuance of certificates for shares of Class A
   Common Stock upon conversion of shares of Class B Common Stock shall be
   made without charge for any stamp or other similar tax in respect of such
   issuance.  However, if any such certificate is to be issued in a name
   other than that of the holder of the share or shares of Class B Common
   Stock converted, the person or persons requesting the issuance thereof
   shall pay to the Corporation the full amount of any tax which may be
   payable in respect of any transfer involved in such issuance or shall
   establish to the satisfaction of the Corporation that such tax has been
   paid.

                  (f)  When the number of outstanding shares of Class B
   Common Stock falls below two percent (2%) of the aggregate number of
   shares of Class A Common Stock and Class B Common Stock then outstanding
   (or such higher number as results from adjustments for stock splits, stock
   dividends or other events), the outstanding shares of Class B Common Stock
   shall be deemed without further act on anyone's part to be immediately and
   automatically converted into shares of Class A Common Stock, and stock
   certificates formerly representing outstanding shares of Class B Common
   Stock shall thereupon and thereafter be deemed to represent a like number
   of full shares of Class A Common Stock.  In the event that any shareholder
   would otherwise be entitled to receive a fractional share of Class A
   Common Stock upon any such conversion, such shareholder shall receive in
   lieu thereof a full share of Class B Common Stock.

             (5)  No Subsequent Issuance of Class B Common Stock

             Subsequent to the initial issuance of the shares of Class B
   Common Stock, the Board of Directors may only issue such shares in the
   form of a distribution or distributions pursuant to a stock dividend on or
   split-up of the shares of the Class B Common Stock and only to the then
   holders of the outstanding shares of the Class B Common Stock in
   conjunction with and in the same ratio as a stock dividend on or split-up
   of the shares of the Class A Common Stock.  Except as provided in this
   paragraph (5), the Corporation shall not issue additional shares of
   Class B Common Stock after the initial issuance of such shares by the
   Corporation, and all shares of Class B Common Stock surrendered for
   conversion shall be retired, unless otherwise approved by the affirmative
   vote of the holders of a majority of the outstanding shares of the Class A
   Common Stock and Class B Common Stock entitled to vote, voting together as
   a single class, as provided in Paragraph (B)(1) of this Article 4.

             (6)  No Preemptive Rights.

             No holder of any issued and outstanding share of Class A Common
   Stock, Class B Common Stock or Preferred Stock shall, as such holder, have
   any preemptive right in or right to purchase or subscribe for, any new or
   additional shares of Class A Common Stock, Class B Common Stock and/or
   Preferred Stock, or any shares of any other class or series of capital
   stock, or any obligations or other rights or options to subscribe for or
   purchase, any capital stock of any class of series, whether now or
   hereinafter authorized and whether issued by the corporation for cash or
   other consideration or by way of dividends or other distribution.

                                    Article 5

             The number of directors constituting the Corporation's initial
   Board of Directors shall be two (2), and thereafter the number of
   directors shall be such number (one or more) as may be fixed from time to
   time or at any time by, or in the manner provided in, the Corporation's
   Bylaws.  The names of the two (2) initial directors are as follows:

             John Swendrowski
             Leroy Miles

                                    Article 6

             The address of the initial registered office of the Corporation
   is c/o Foley & Lardner, 777 East Wisconsin Avenue, Milwaukee, Wisconsin
   53202, in Milwaukee County.  The name of the Corporation's initial
   registered agent at such address is Jeffrey J. Jones.

                                    Article 7

             These Articles of Incorporation may be amended pursuant to the
   Bylaws of this Corporation and as authorized by law at the time of
   amendment.

                                    Article 8

             The name and address of the sole incorporator of this
   Corporation is Todd B. Pfister, c/o Foley & Lardner, 777 East Wisconsin
   Avenue, Milwaukee, Wisconsin 53202.




                                 FOLEY & LARDNER
                          A T T O R N E Y S  A T  L A W

                                 FIRSTAR CENTER
                            777 EAST WISCONSIN AVENUE
                         MILWAUKEE, WISCONSIN 53202-5367

                                                         A MEMBER OF GLOBALEX
                                                      WITH MEMBER OFFICES IN 

   MADISON                                                             BERLIN
   CHICAGO                  TELEPHONE (414) 271-2400                 BRUSSELS
   WASHINGTON, D.C.                                                   DRESDEN
   JACKSONVILLE                   TELEX 26-819                      FRANKFURT
   ORLANDO                                                             LONDON
   TALLAHASSEE                  (FOLEY LARD MIL)                        PARIS
   TAMPA                                                            SINGAPORE
   WEST PALM BEACH          FACSIMILE (414) 297-4900                STUTTGART
                                                                       TAIPEI
                              WRITER'S DIRECT LINE



                               September 18, 1995





   Northland Cranberries, Inc.
   800 First Avenue South
   P.O. Box 8020
   Wisconsin Rapids, Wisconsin  54495-8020

   Gentlemen:

             We have acted as counsel for Northland Cranberries, Inc., a
   Wisconsin corporation (the "Company"), in conjunction with the preparation
   of a Form S-8 Registration Statement (the "Registration Statement") to be
   filed by the Company with the Securities and Exchange Commission under the
   Securities Act of 1933, as amended (the "Securities Act"), relating to
   400,000 shares of the Company's Class A Common Stock, $0.01 par value
   (the "Class A Common Stock"), which may be issued pursuant to the
   Northland Cranberries, Inc. 1995 Stock Option Plan (the "Plan").

             We have examined:  (i) the Plan; (ii) the Registration
   Statement; (iii) the Company's Articles of Incorporation and Bylaws, as
   amended to date; (iv) resolutions of the Company's Board of Directors
   relating to the Plan; and (v) such other documents and records as we have
   deemed necessary to enable us to render this Opinion.

             Based upon the foregoing, we are of the opinion that:

             1.   The Company is a corporation validly existing under the
   laws of the State of Wisconsin.

             2.   The Class A Common Stock, when issued and paid for in the
   manner set forth in the Plan, will be validly issued, fully paid and
   nonassessable and no personal liability will attach to the ownership
   thereof, except with respect to wage claims of employees of the Company
   for services performed not to exceed six (6) months service in any one
   case, as provided in Section 180.0622(2)(b) of the Wisconsin Business
   Corporation Law.

             Jeffrey J. Jones, a partner in the law firm Foley & Lardner, is
   a director of the Company.

             We consent to the use of this opinion as an Exhibit to the
   Registration Statement.  In giving our consent we do not admit that we are
   "experts" within the meaning of Section 11 of the Securities Act or within
   the category of persons whose consent is required by Section 7 of said
   Act.

                                      Very truly yours,

                                      /s/ Foley & Lardner

                                      FOLEY & LARDNER





   INDEPENDENT AUDITORS' CONSENT


   We consent to the incorporation by reference in this Registration
   Statement of Northland Cranberries, Inc. and subsidiary on Form S-8 of our
   report dated June 6,1995, incorporated by reference in the Annual Report
   on Form 10-K of Northland Cranberries, Inc. and subsidiary for the year
   ended March 31, 1995.



   /s/ Deloitte & Touche LLP

   DELOITTE & TOUCHE LLP
   Milwaukee, Wisconsin

   September 11, 1995


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission