NORTHLAND CRANBERRIES INC /WI/
10-QT, 1995-10-13
AGRICULTURAL PRODUCTION-CROPS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q
   (Mark One)
    [ ]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
         SECURITIES EXCHANGE ACT OF 1934

   For the quarterly period ended                                  

                                       OR
    
    [X]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE 
         SECURITIES EXCHANGE ACT OF 1934

   For the transition period from April 1, 1995  to August 31, 1995

                         Commission file number 0-16130

                    NORTHLAND CRANBERRIES, INC.                    
             (Exact name of registrant as specified in its charter)

             Wisconsin                      39-1583759             
   (State or other jurisdiction           (I.R.S. Employer
    of Incorporation or organization)     Identification No.)

                             800 First Avenue South
                                  P.O. Box 8020
               Wisconsin Rapids, Wisconsin,  54495-8020            
   (Address of principal executive offices)

   Registrant's telephone number, including
   area code (715) 424-4444                                        
                                                                   
   Former name, former address and former fiscal year, if
   changed since last report.

        Indicate by check mark whether the registrant (1) has filed all
   reports required to be filed by Section 13 or 15(d) of the Securities
   Exchange Act of 1934 during the preceding 12 months (or for such shorter
   period that the registrant was required to file such reports), and (2) has
   been subject to such filing requirements for the past 90 days.

         Yes   X         No              

   APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY
   PROCEEDINGS DURING THE PRECEDING FIVE YEARS:

        Indicate by check mark whether the registrant has filed all documents
   and reports required to be filed by Sections 12, 13 or 15(d) of the
   Securities Exchange Act of 1934 subsequent to the distribution
   of securities under a plan confirmed by a court.

        Yes             No            

        APPLICABLE ONLY TO CORPORATE ISSUERS:  Indicate the number of shares
   outstanding of each of the issuer's classes of common stock, as of the
   latest practicable date:  

   Class A Common Stock       September 30, 1995         6,310,613 
   Class B Common Stock       September 30, 1995           318,101 

   <PAGE>
                           NORTHLAND CRANBERRIES, INC.
                                 FORM 10-Q INDEX

                                                               Page

   PART I.        FINANCIAL INFORMATION 

        Item 1.   Financial Statements

                  Condensed Consolidated Balance Sheets . .    3

                  Condensed Consolidated Statements of 
                  Operations  . . . . . . . . . . . . . . .    4-5

                  Condensed Consolidated Statements of 
                  Cash Flows  . . . . . . . . . . . . . . .    6

                  Notes to Condensed Consolidated Financial
                  Statements  . . . . . . . . . . . . . . .    7-8

        Item 2.   Management's Discussion and Analysis of 
                  Financial Condition and Results of 
                  Operations  . . . . . . . . . . . . . . .    9-12

   PART II.       OTHER INFORMATION

        Item 4.   Submission of Matters to a Vote of

                  Security Holders. . . . . . . . . . . . .    13

        Item 5.   Other Events. . . . . . . . . . . . . . .    14

        Item 6.   Exhibits and Reports on Form 8-K. . . . .    14

   SIGNATURE  . . . . . . . . . . . . . . . . . . . . . . .    15

   <PAGE>

                         PART I - FINANCIAL INFORMATION

   Item 1.  Financial Statements
   -----------------------------
                           NORTHLAND CRANBERRIES, INC.
                      CONDENSED CONSOLIDATED BALANCE SHEETS
                             (DOLLARS IN THOUSANDS)

                                     ASSETS
                                                    (Unaudited)
                                                     AUGUST 31,     MARCH 31,
                                                        1995          1995   
                                                     ----------   -----------
   Current assets:
     Cash and cash equivalents                      $      361    $      223
     Accounts and notes receivable                         710         1,855
     Investments                                         1,260         1,260
     Inventories                                           654           853
     Deferred costs of growing crop                      6,626            --
     Other                                                 586         1,249 
     Deferred income taxes                               1,543         1,306 
                                                    ----------    ----------
             Total current assets                       11,740         6,746 
                                                    -----------   ----------
   Property and equipment - at cost                    118,988       108,649 
     Less accumulated depreciation                      14,879        13,458 
                                                    -----------   -----------
             Net property and equipment                104,109        95,191

   Investments                                           2,519         2,519
   Leasehold interests, net                              1,355         1,421
   Other                                                 2,022         1,868 
                                                    -----------   ----------
   Total assets                                     $  121,745    $  107,745
                                                    ==========    ==========


                      LIABILITIES AND SHAREHOLDERS' EQUITY

   Current Liabilities:
     Accounts payable                               $    2,118    $    1,982 
     Accrued liabilities                                 2,412         2,384
     Current portion of long-term obligations            6,053         5,802 
                                                    ----------    ----------
             Total current liabilities                  10,583        10,168

   Long-term obligations                                45,538        55,793
   Deferred income taxes                                 6,511         7,157 
                                                    ----------     ---------
             Total liabilities                          62,632        73,118 
                                                    ----------     ---------
   Shareholders' equity:
     Common stock - Class A                                 60            40
     Common stock - Class B                                  3             3
     Additional paid-in capital                         55,289        28,908
     Retained earnings                                   3,761         5,676 
                                                    ----------     ---------
             Total shareholders' equity                 59,113        34,627 
                                                    ----------     ---------
   Total liabilities and shareholders' equity       $  121,745    $  107,745 
                                                    ==========    ==========

   See accompanying notes to condensed consolidated financial statements


                           NORTHLAND CRANBERRIES, INC.
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                 (DOLLARS IN THOUSANDS EXCEPT PER SHARE AMOUNTS)
                                   (Unaudited)


                                                        For the 2 months
                                                        ended AUGUST 31,
                                                        1995        1994    
                                                     ----------  ----------
   Revenues                                          $     207   $     443 
                                                                 
   Cost of sales                                           732         924 
                                                     ---------   ---------
   Gross profit (loss)                                    (525)       (481)

   Costs and expenses:
     Selling, general and administrative                   978         612
     Interest                                              878         475 
                                                     ---------   ---------
             Total costs and expenses                    1,856       1,087 
                                                     ---------   ---------
   Loss before income taxes                             (2,381)     (1,568)

   Income taxes                                           (931)       (613)
                                                     ---------   ---------
   Net loss                                          $  (1,450)  $    (955)
                                                     =========   =========

   Net loss per common share (based on 5,039,949
      and 4,420,390 weighted average common
      shares outstanding, respectively)              $   (0.29)  $   (0.22)
                                                     =========   =========

      See accompanying notes to condensed consolidated financial statements


                           NORTHLAND CRANBERRIES, INC.
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                 (DOLLARS IN THOUSANDS EXCEPT PER SHARE AMOUNTS)
                                   (Unaudited)

                                                        For the 5 months
                                                        ended AUGUST 31,
                                                        1995        1994    

   Revenues                                          $     890   $   1,563 
                                                                 
   Cost of sales                                         1,400       1,983 
                                                     ---------   ---------
   Gross profit (loss)                                    (510)       (420)

   Costs and expenses:
     Selling, general and administrative                 1,907       1,344
     Interest                                            1,920       1,156 
                                                     ---------   ---------
             Total costs and expenses                    3,827       2,500 
                                                     ---------   ---------
   Loss before income taxes and cumulative
      effect of change in accounting method             (4,337)     (2,920)

   Income taxes                                         (1,689)     (1,140)
                                                     ---------   ---------
   Loss before cumulative effect of change
      in accounting method                              (2,648)     (1,780)

   Cumulative effect of change in accounting
      method (net of taxes of $806,000)                  1,249          -- 
                                                     ---------   ---------
   Net loss                                          $  (1,399)  $  (1,780)
                                                     =========   =========

   Net loss per common share (based on 4,696,828
      and 4,423,180 weighted average common
      shares outstanding, respectively):

         Loss before cumulative effect of
           change in accounting method               $   (0.56)  $   (0.40)

         Cumulative effect of change in
           accounting method                              0.26          -- 
                                                     ---------   ----------
   Net loss per common share                         $   (0.30)  $   (0.40)
                                                     ==========  ==========


   See accompanying notes to condensed consolidated financial statements


                           NORTHLAND CRANBERRIES, INC.
                CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS 
                             (DOLLARS IN THOUSANDS)
                                   (Unaudited)
                                                         For the 5 months
                                                         ended AUGUST 31,
                                                        1995         1994    
   Cash flows from operating activities:
     Net loss                                        $  (1,399)   $ (1,780)
     Cumulative effect of change in 
       accounting method                                (1,249)         --
     Adjustments to reconcile net loss to 
       net cash provided by (used for)
       operating activities:
        Depreciation and amortization                    1,481       1,176
        Changes in assets and liabilities:
          Receivables and other current assets           1,808        (645) 
          Inventories                                      199         115  
          Accounts payable and accrued liabilities         164        (127)
          Deferred income taxes                           (883)     (1,256)
          Deferred costs of growing crop                (5,377)     (2,613)
                                                     ----------   ---------
                  Net cash provided by (used for)
                      operating activities              (5,256)     (5,130) 
                                                     ----------   ---------
   Investing activities:
     Acquisitions of cranberry operations               (4,485)         --
     Property and equipment additions, net              (5,783)     (4,568)
     Other                                                 (65)         27 
                                                     ----------   --------
                  Net cash used for investing
                      activities                       (10,333)     (4,541) 
                                                     ---------    --------
   Financing activities:
     Increase (decrease) in debt                       (10,004)      9,785  
     Dividends paid                                       (516)       (296)
     Net proceeds from common stock offering            26,401          --
     Exercise of stock options                              --          50
     Other                                                (154)         -- 
                                                     ----------   --------
                  Net cash provided by
                      financing activities              15,727       9,539 
                                                     ---------     -------
   Net decrease in cash and 
     cash equivalents                                      138        (132)

   Cash and cash equivalents:
     Beginning of period                                   223         650 
                                                     ---------    --------
     End of period                                   $     361    $    518 
                                                     =========    ========
   Supplemental disclosures of cash flow information:
     Cash paid for:
       Interest (net of amount capitalized)          $   2,445    $  1,453 
                                                     =========    ========

   See accompanying notes to condensed consolidated financial statements

   <PAGE>

                           NORTHLAND CRANBERRIES, INC.
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS


   NOTE 1.   BASIS OF PRESENTATION

             The condensed consolidated financial statements included herein
   have been prepared by the Company without audit, pursuant to the rules and
   regulations of the Securities and Exchange Commission.  In the opinion of
   the Company, the foregoing statements contain all adjustments necessary to
   present fairly the financial position of the Company as of August 31,
   1995, and its results of operations and its cash flows for the two- and
   five-month periods ended August 31, 1995 and 1994, respectively.  The
   Company's consolidated balance sheet as of March 31, 1995 included herein
   has been taken from the Company's audited financial statements of that
   date included in the Company's latest annual report.

             Certain information and footnote disclosures normally included
   in financial statements prepared in accordance with generally accepted
   accounting principles have been omitted pursuant to such rules and
   regulations, although the Company believes that the disclosures are
   adequate to make the information presented not misleading.  It is
   suggested that these condensed financial statements be read in conjunction
   with the financial statements and the notes thereto included in the
   Company's latest annual report.

   NOTE 2.   CHANGE IN ACCOUNTING METHOD

             Effective April 1, 1995, the Company changed its method of
   deferring crop growing costs to conform with the provisions of Statement
   of Position 85-3 "Accounting by Agricultural Producers and Agricultural
   Cooperatives" which had not been previously adopted by the Company.  This
   change was made to defer crop growing costs based on a November 1 to
   October 31 crop year which management of the Company believes is its
   natural crop year.  Historically, the Company had deferred certain crop
   costs based on a crop year of April 1 through October 31.  This change
   resulted in an increase in net income for the five months ended August 31,
   1995 of $1,249,000 (net of income taxes of $806,000) reflecting the
   cumulative effect of this change for periods prior to April 1, 1995.  The
   pro forma effects for the five months ended August 31, 1994, assuming the
   change had been in effect prior to and throughout such period and without
   taking into account the cumulative effect of such change, would have been
   to reduce the reported net loss by $536,000 or $0.12 per share.


   NOTE 3.   CHANGE IN FISCAL YEAR

             In view of the Company's strategy to begin marketing and selling
   value-added processed consumer cranberry products, the Company has changed
   its fiscal year end from March 31 to August 31 in order to correspond the
   Company's fiscal year with the anticipated new annual business cycle
   expected to result from the implementation of its strategy.  Also, the
   change in fiscal year end should best match the costs and expenses
   associated with growing each year's crop with the expected revenues to be
   generated from the anticipated sales of the consumer products produced
   from such crop.  As a result of the changed fiscal year end, the Company
   is reporting its results of operations and financial condition for its
   interim quarter ending on June 30, 1995 and for the five-month interim
   transitional period ending on August 31, 1995.  In the future, the Company
   will report its results of operations and financial condition for the
   fiscal quarters ending on November 30, February 28, or 29 and May 31 of
   each fiscal year, and for its fourth fiscal quarter and fiscal year ending
   on August 31.

   Item 2.   Management's Discussion and Analysis of Financial Condition and
             Results of Operations                    

   Results of Operations

             The Company has changed its fiscal year end from March 31 to
   August 31 in order to correspond the Company's fiscal year with the
   expected new annual business cycle resulting from the implementation of
   its current business strategy of beginning to market and sell value-added
   cranberry juice, sauce and other processed consumer cranberry products. 
   As a result, the Company is reporting its results of operations and
   financial condition for its five-month interim transitional period ended
   August 31, 1995.  Consistent with the extreme seasonality of the Company's
   current business, the Company is reporting a net loss from operations for
   such transitional period.  In the future, the Company will report its
   results of operations and financial condition for the respective fiscal
   quarters ending on November 30, February 28 or 29 and May 31 of each
   fiscal year, and for its fourth fiscal quarter and fiscal year end ending
   on August 31.

             The components of the Company's revenues for the interim
   transitional two- and five-month periods ended August 31, 1995 compared to
   the same periods in the prior fiscal year are summarized below:

                           Two Months Ended       Five Months Ended
                               August 31              August 31      

                            1995       1994       1995        1994
    Vine sales           $     --   $     --    $ 92,000    $712,000

    Fertilizer and    
       Chemical Sales     162,000    388,000     688,000     638,000

    Other income           45,000     55,000     110,000     213,000
                         --------   --------    --------    --------
         Total revenues  $207,000   $443,000    $890,000  $1,563,000
                         ========   ========    ========  ==========

             The $673,000, or 43%, decrease in revenues for the five months
   ended August 31, 1995 compared to the same prior year period was primarily
   due to the anticipated reduced volume in vine sales caused principally by
   current regulatory restrictions on the further domestic development of
   wetlands for cranberry cultivation.  The level of fertilizer and chemical
   sales for the two- and five-month transitional periods did not impact the
   Company's net loss for such interim transitional periods.  The Company
   does not expect fertilizer and chemical sales in future periods to
   substantially exceed current sales levels.

             During the two months ended August 31, 1995, cost of sales
   decreased $192,000, or 21%, to $732,000 from $924,000 during the same
   period in fiscal 1995.  For the five-month transitional period, cost of
   sales decreased $583,000, or 29%, to $1.4 million from $2.0 million during
   the same period in fiscal 1995.  As a result of the Company's change in
   accounting method, as described below, this comparison is not considered
   particularly meaningful or informative.  See Note 2 of Notes to Condensed
   Consolidated Financial Statements contained herein.

             Selling, general and administrative expenses were $978,000 and
   $1.9 million in the two- and five-month interim transitional periods,
   respectively, compared to $612,000 and $1.3 million during the same
   periods in the prior fiscal year.  The increases were due primarily to
   additional costs associated with the Company's growth in productive
   acreage and the Company's preparation to enter the branded juice market. 
   Interest expense was $878,000 and $1.9 million for the two- and five-month
   periods ended August 31, 1995, respectively, compared to $475,000 and $1.2
   million during the same periods in fiscal 1995.  The significant increase
   in interest expense was due to increased debt levels which resulted
   primarily from financing the Company's September 1994 cranberry marsh
   acquisitions and the June 1995 purchase of the previously leased Hanson
   marshes.

             For the five-month period ended August 31, 1995, the Company
   reported a net loss of $1.4 million, or $0.30 per share, after the
   cumulative effect of the Company's change in accounting method.  The
   accounting method change reflects the Company's deferral of costs related
   to the growing of its crop until the end of the fiscal year and the
   inclusion of those deferred costs as part of the inventory cost of the
   cranberries to be harvested in September, October and November.  This
   method is intended to best reflect the actual cost of the Company's
   inventory of grown and harvested cranberries.  As anticipated, prior to
   the change in accounting method, the Company reported a net loss for the
   period of $2.6 million, or $0.56 per share.  During the comparable period
   last year, the Company reported a net loss of $1.8 million, or $0.40 per
   share.  During the two-month period ended August 31, 1995, the Company
   reported a net loss of $1.5 million, or $0.29 per share.  During the
   comparable period last year, the Company reported a loss of $1.0 million,
   or $0.22 per share.  Due to the highly seasonal nature of the Company's
   current business, the Company has always recognized a net loss during
   these time periods because operating costs and other expenses are incurred
   without significant offsetting revenues from the sale of its fruit. 
   Virtually all of the Company's income has historically been recognized in
   the quarter following the harvest of its crop.

   Financial Condition

             The Company's current ratio was 1.11 to 1 at August 31, 1995,
   compared to 0.67 to 1 at March 31, 1995.  As a result of the extreme
   seasonality of its current business, the Company does not believe that its
   current ratio or its underlying stated working capital at August 31, 1995
   is a meaningful indication of the Company's liquidity.  The Company has
   historically recorded virtually all of its revenue and resulting accounts
   receivable in the fall of the year when its crop is harvested and received
   full payment for its harvested crop prior to the following March 31.  The
   resulting cash received from such payments used to reduce indebtedness. 
   The Company utilizes its revolving bank credit facility, together with
   cash generated from operations, to fund its working capital requirements
   through its growing season.  As of August 31, 1995, the principal amount
   outstanding under the Company's revolving credit facility was $8.7
   million.  The Company currently has an additional $26.3 million available
   under its credit facilities with a syndicate of regional banks until
   August 1997 as follows:  (i) $12.3 million available under the Company's
   revolving credit facility; (ii) $10.0 million available under the
   Company's acquisition credit facility; and (iii) $4.0 million available
   under a term credit facility.  Under these credit facilities, interest is
   payable at the Company's option at the bank's domestic rate, the banks
   offered rate, or an adjusted LIBOR rate, plus applicable rate margin
   (1.25% for the revolving credit facility and 2.0% for the acquisition
   credit and term facilities).

             Net cash used for operating activities increased to $5.3 million
   in the five-month transitional period from $5.1 million in the same period
   in fiscal 1995, reflecting a net change of $2.4 million in receivables and
   other current assets offset by a $2.8 million increase in deferred crop
   costs.  The change in receivables and other current assets was due
   principally to payments received from Ocean Spray for 1994 crop deliveries
   and prepaid expenses associated with the Hanson Division marsh lease.  The
   increase in deferred crop costs was due to the Company's increase in
   productive acres and the change in accounting method.  See Note 2 of Notes
   to Condensed Consolidated Financial Statements contained herein.

             Net cash used for investing activities increased during the
   five-month period ended August 31, 1995 to $10.3 million from $4.5 million
   during the same period in the prior fiscal year.  The increase was
   primarily due to financing $4.5 for the Company's June 7, 1995 exercise of
   its option to purchase its leased Hanson Division marsh and other property
   and equipment additions.  Property and equipment additions during the
   five-month interim transitional period included (i) $2.6 million for fixed
   asset additions and upgrades; (ii) $1.1 million to cultivate and maintain
   390 pre-productive acres; (iii) $1.1 million to improve the Company's
   fresh fruit handling facilities; and (iv) $1.0 million to begin
   construction of the Company's concentrate manufacturing facility.  Total
   cost of the concentrate manufacturing facility is estimated at $4.5
   million, with completion scheduled for May 1996.  During the five-month
   period ended August 31, 1995, the Company entered into multi-year
   contracts to purchase up to approximately 50,000 to 75,000 barrels of
   cranberries annually from other independent growers, beginning in the fall
   of 1995.  The Company is attempting to enter into additional crop purchase
   contracts.  Ten dollars of the per barrel purchase price under such
   contracts will be payable in the Company's stock, with the remainder in
   cash expected to be funded by working capital generated from operations or
   borrowings under the Company's line of credit facility. 

             Net cash provided by financing activities increased in the five-
   month period ended August 31, 1995 to $15.7 million from $9.5 million
   during the same period in the prior fiscal year.  The Company's total debt
   (including current portion) was $51.6 million at August 31, 1995 for a
   total debt-to-equity ratio of 0.87 to 1 compared to total debt of $61.6
   million and a total debt-to-equity ratio of 1.78 to 1 at March 31, 1995. 
   The Company closed its public offering and sale of 2,000,000 Class A
   shares on August 14, 1995 and received net proceeds of approximately $26.4
   million.  The Company used $18 million of such net proceeds to repay the
   principal and accrued interest then outstanding under the Company's
   acquisition credit facility.  The remainder of the net proceeds was used
   to reduce then outstanding amounts under the Company's revolving line of
   credit facility.  On September 1, 1995 (after the period ended), the
   underwriters for the Company's stock offering exercised their option to
   purchase 300,000 additional Class A shares at $13.465 per share (net of
   the underwriting discount) to cover over-allotments.  The Company received
   additional net proceeds of approximately $4 million.  Such net proceeds
   were  used to reduce further then outstanding amounts under the Company's
   line of credit facility.

   <PAGE>
                         PART II - OTHER INFORMATION

   Item 4.   Submission of Matters to a Vote of Security Holders

             The Company's 1995 annual meeting of shareholders was held on
   Friday, August 18, 1995.  At the meeting, the shareholders re-elected John
   Swendrowski, LeRoy J. Miles, Robert E. Hawk, Patrick F. Brennan, Jeffrey
   J. Jones, John C. Seramur and Jerold D. Kaminski to the Company's Board of
   Directors for one-year terms to expire at the Company's 1996 annual
   meeting of shareholders and until their successors are duly qualified and
   elected.  The shareholders also approved an amendment to the Company's
   Articles of Incorporation and approved the Northland Cranberries, Inc.
   1995 Stock Option Plan.  As of the June 29, 1995 record date for the
   annual meeting, 4,010,613 shares of Class A Common Stock and 318,101
   shares of Class B Common Stock were outstanding and eligible to vote, with
   the Class A Common Stock entitled to one vote per share and the Class B
   Common Stock entitled to three votes per share.

             Of the 4,643,826 votes represented by shares of Class A Common
   Stock and Class B Common Stock voted at the meeting in person or by proxy,
   the following votes were recorded for each nominee:

            NAME                    FOR                 WITHHELD

                             Votes    Percentage   Votes    Percentage

    John Swendrowski       4,630,821     99.72%    13,005       0.28%

    LeRoy J. Miles         4,633,121     99.77%    10,705       0.23%

    Robert E. Hawk         4,632,921     99.77%    10,905       0.23%

    Patrick F. Brennan     4,633,121     99.77%    10,705       0.23%

    Jeffrey J. Jones       4,632,921     99.77%    10,905       0.23%

    John C. Seramur        4,633,121     99.77%    10,705       0.23%

    Jerold D. Kaminski     4,630,521     99.77%    13,305       0.29%

             The tabulation of votes for the election of directors resulted
   in no broker non-votes or abstentions.

             The amendment to the Company's Articles of Incorporation to
   increase the number of authorized shares of Class A Common Stock, $.01 par
   value, from 10,000,000 to 20,000,000 was approved with 4,440,911 votes
   for, 185,418 votes against and 17,497 votes abstaining.  The tabulation of
   votes for the amendment to the Company's Articles of Incorporation
   resulted in no broker nonvotes.

             The Northland Cranberries, Inc. 1995 Stock Option Plan was
   approved with 3,293,697 votes for, 534,073 votes against, 58,923 votes
   abstaining and 757,183 broker nonvotes.


   ITEM 5.   OTHER EVENTS

             Effective on October 2, 1995, the Company changed its transfer
   agent and dividend dispensing agent from First Bank Milwaukee, N.A. to
   Harris Trust and Savings Bank, 111 West Monroe, P.O. Box 755, Chicago, IL
   60690.


   ITEM 6.   EXHIBITS AND REPORTS ON FORM 8-K

        a.   Exhibits.

             Exhibit 27 - Financial Data Schedule
   <PAGE>

                                    SIGNATURE

   Pursuant to the requirements of the Securities Exchange Act of 1934, the
   Company has duly caused this report to be signed on its behalf by the
   undersigned Chief Accounting Officer thereunto duly authorized.

                                 NORTHLAND CRANBERRIES, INC.   

   DATE: October 13, 1995        By:  /s/ John Pazurek             
                                      John Pazurek
                                      Vice President -
                                      Finance, Treasurer, and
                                      Chief Accounting Officer
   <PAGE>

                                  EXHIBIT INDEX


   Exhibit No.              Description

       27             Financial Data Schedule



<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE CONDENSED
CONSOLIDATED FINANCIAL STATEMENTS OF NORTHLAND CRANBERRIES, INC. AS OF AND FOR
THE 5 MONTHS ENDED AUGUST 31, 1995 AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS
</LEGEND>
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   5-MOS
<FISCAL-YEAR-END>                          AUG-31-1995
<PERIOD-START>                             APR-01-1995
<PERIOD-END>                               AUG-31-1995
<CASH>                                             361
<SECURITIES>                                     1,260
<RECEIVABLES>                                      710
<ALLOWANCES>                                         0
<INVENTORY>                                        654
<CURRENT-ASSETS>                                11,740
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