NORTHLAND CRANBERRIES INC /WI/
10-Q, 1996-07-15
AGRICULTURAL PRODUCTION-CROPS
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

   (Mark One)
    [ X ]    QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
             SECURITIES EXCHANGE ACT OF 1934

   For the quarterly period ended         May 31, 1996

                                       OR

    [   ]    TRANSITION REPORT PURSUANT TO SECTION 13 OF 15 (d) OF THE
             SECURITIES EXCHANGE ACT OF 1934

   For the transition period from             to                         

                         Commission file number 0-16130

                           NORTHLAND CRANBERRIES, INC.
             (Exact name of registrant as specified in its charter)

                  Wisconsin                          39-1583759
   (State or other jurisdiction of       (I.R.S. Employer Identification No.)
   Incorporation or organization)

                             800 First Avenue South
                                  P.O. Box 8020
                     Wisconsin Rapids, Wisconsin 54495-8020
                    (Address of principal executive offices)

   Registrant's telephone number, including area code  (715) 424-4444      

   Former name, former address and former fiscal year, if changed since last
   report.

        Indicate by check mark whether the registrant (1) has filed all
   reports required to be filed by Section 13 or 15 (d) of the Securities
   Exchange Act of 1934 during the preceding 12 months (or for such shorter
   period that the registrant was required to file such reports), and 
   (2) has been subject to such filing requirements for the past 90 days.
     Yes   X         No     

   APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY PROCEEDINGS DURING THE
   PRECEDING FIVE YEARS:

        Indicate by check mark whether the registrant has filed all documents
   and reports required to be filed by Sections 12, 13 or 15 (d) of the
   Securities Exchange Act of 1934 subsequent to the distribution of
   securities under a plan confirmed by a court.  
   Yes          No                    

        APPLICABLE ONLY TO CORPORATE ISSUERS: Indicate the number of shares
   outstanding of each of the issuer's classes of common stock, as of the
   latest practicable date:

   Class A Common Stock                  July 10, 1996              6,367,143

   Class B Common Stock                  July 10, 1996                318,101

   <PAGE>
                           NORTHLAND CRANBERRIES, INC.
                                 FORM 10-Q INDEX
                                                                       Page
   PART I.       FINANCIAL INFORMATION

        Item 1.  Financial Statements

                 Condensed Consolidated Balance Sheets . . . . . . .      3

                 Condensed Consolidated Statements of Operations . .    4-5

                 Condensed Consolidated Statements of Cash Flow. . .      6

                 Notes to Condensed Consolidated Financial 
                 Statements. . . . . . . . . . . . . . . . . . . . .      7

        Item 2.  Management's Discussion and Analysis of 
                 Financial Condition and Results of Operations . . .   8-10

   PART II.      OTHER INFORMATION

        Item 6.  Exhibits and Reports on Form 8-K  . . . . . . . . .     11

   SIGNATURE     . . . . . . . . . . . . . . . . . . . . . . . . . .     12

   <PAGE>
                         PART I - FINANCIAL INFORMATION

   ITEM 1.  FINANCIAL STATEMENTS

                           NORTHLAND CRANBERRIES, INC.
                      CONDENSED CONSOLIDATED BALANCE SHEETS
                             (DOLLARS IN THOUSANDS)

                                     ASSETS
                                                  (Unaudited)
                                                      MAY 31,     MARCH 31,
                                                         1996          1995
   Current assets:
      Cash and cash equivalents                     $     182     $     223
      Accounts and notes receivable                     3,736         1,855
      Investments                                       1,260         1,260
      Inventories                                       4,085           853
      Deferred costs of growing crop                    5,744            --
      Other                                               642         1,249
      Deferred income taxes                             4,198         1,306
                                                    ---------     ---------
         Total current assets                          19,847         6,746
                                                    ---------     ---------
   Property and equipment - at cost                   131,925       108,649
      Less accumulated depreciation                    17,572        13,458
                                                    ---------     ---------
         Net property and equipment                   114,353        95,191

   Investments                                          1,260         2,519
   Leasehold interests, net                             1,237         1,421
   Other                                                2,213         1,868
                                                    ---------     ---------
   Total assets                                     $ 138,910     $ 107,745
                                                    =========     =========

                      LIABILITIES AND SHAREHOLDERS' EQUITY

   Current liabilities:
      Accounts payable                              $   1,959     $   1,982
      Accrued liabilities                               4,244         2,384
      Current portion of long-term obligations          9,108         5,802
                                                    ---------     ---------
         Total current liabilities                     15,311        10,168

   Long-term obligations                               41,685        55,793
   Deferred income taxes                               12,054         7,157
                                                    ---------     ---------
         Total liabilities                             69,050        73,118
                                                    ---------     ---------
   Shareholders' equity:
      Common stock - Class A                               64            40
      Common stock - Class B                                3             3
      Additional paid-in capital                       59,850        28,908
      Retained earnings                                 9,943         5,676
                                                    ---------     ---------
         Total shareholders' equity                    69,860        34,627
                                                    ---------     ---------
   Total liabilities and shareholders's equity      $ 138,910     $ 107,745
                                                    =========     =========

   See accompanying notes to condensed consolidated financial statements

   <PAGE>
                           NORTHLAND CRANBERRIES, INC.
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                 (DOLLARS IN THOUSANDS EXCEPT PER SHARE AMOUNTS)
                                   (Unaudited)

                                                       For the 3 months
                                                        ended MAY 31,
                                                       1996         1995

   Revenues                                         $  6,675      $   652

   Cost of sales                                       2,772        1,244 
                                                    --------      -------
   Gross profit (loss)                                 3,903         (592)

   Costs and expenses:
      Selling, general and administrative              1,808          668 
      Interest                                           660        1,083 
                                                    --------      -------
         Total costs and expenses                      2,468        1,751 
                                                    --------      -------
   Income (loss) before income taxes                   1,435       (2,343)

   Income taxes                                          580         (910)
                                                    --------      -------
   Net income (loss) before cumulative 
     effect of change in accounting method               855       (1,433)

   Cumulative effect of change in 
     accounting method                                    --        1,249 
                                                    --------      -------
   Net income (loss)                                $    855      $  (184)
                                                    ========      =======
   Net income (loss) per common share 
     (based on 6,896,078 and 4,466,317 
     weighted average common shares 
     outstanding, respectively):

         Income (loss) before cumulative effect
           of change in accounting method           $   0.12      $ (0.32)

         Cumulative effect of change in 
           accounting method                              --         0.28 
                                                    --------      -------
   Net income (loss) per common share               $   0.12      $ (0.04)
                                                    ========      =======

   See accompanying notes to condensed consolidated financial statements

   <PAGE>
                           NORTHLAND CRANBERRIES, INC.
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                 (DOLLARS IN THOUSANDS EXCEPT PER SHARE AMOUNTS)
                                   (Unaudited)

                                                       For the 9 months
                                                        ended MAY 31,
                                                       1996          1995

   Revenues                                         $ 32,359      $ 20,734 

   Cost of sales                                      13,748        11,602 
                                                    --------      --------
   Gross profit                                       18,611         9,132 

   Costs and expenses:
      Selling, general and administrative              4,108         1,698 
      Interest                                         1,998         3,152 
                                                    --------      --------
         Total costs and expenses                      6,106         4,850 
                                                    --------      --------
   Income before income taxes                         12,505         4,282 

   Income taxes                                        4,931         1,700 
                                                    --------      --------
   Net income before cumulative effect 
     of change in accounting method                    7,574         2,582 

   Cumulative effect of change in 
     accounting method                                    --         1,249 
                                                    --------      --------
   Net income                                       $  7,574      $  3,831
                                                    ========      ========
   Net income per common share (based 
     on 6,876,704 and 4,460,769 weighted 
     average common shares outstanding, 
     respectively):

         Income before cumulative effect of 
           change in accounting method              $   1.10      $   0.58 

         Cumulative effect of change in 
           accounting method                              --          0.28 
                                                    --------      --------
   Net income per common share                          1.10      $   0.86 
                                                    ========      ========

   See accompanying notes to condensed consolidated financial statements

   <PAGE>
                           NORTHLAND CRANBERRIES, INC.
                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (DOLLARS IN THOUSANDS)
                                   (Unaudited)
                                                           For the 9 months
                                                            ended MAY 31,
                                                            1996       1995
   Cash flows from operating activities:
      Net income                                         $  7,574    $ 3,831 
      Cumulative effect of change in accounting method         --     (1,249)
      Adjustments to reconcile net income to net cash
         provided by (used for) operating activities:
         Depreciation and amortization                      2,942      2,489 
         Changes in assets and liabilities:
            Receivables and other current assets           (3,082)      (460)
            Inventories                                    (2,549)      (626)
            Accounts payable and accrued liabilities        1,673      1,643
            Deferred income taxes                           2,888      2,482 
                                                         --------    -------
                  Net cash provided by operating 
                    activities                              9,446      8,110
                                                         --------    -------
   Investing activities:
      Acquisitions of cranberry operations                 (2,050)    (5,046)
      Property and equipment additions, net                (9,863)    (6,052)
      Investments                                           1,259      1,260 
      Other                                                   332)       148)
                                                         --------    -------
                  Net cash used for investing 
                  activities                              (10,986)    (9,986)
                                                         --------    -------
   Financing activities:
      Increase (decrease) in debt                          (1,798)     2,417 
      Dividends paid                                       (1,391)      (897)
      Net proceeds from common stock offering               4,016         --  
      Other                                                   534        (23)
                                                         --------    -------
                  Net cash provided by financing
                     activities                             1,361      1,497 
                                                         --------    -------
   Net decrease in cash and cash equivalents                 (179)      (379)

   Cash and cash equivalents:
      Beginning of period                                     361        518 
                                                         --------    -------
      End of period                                      $     82    $   139 
                                                         ========    =======
   Supplemental disclosures of cash flow information:
      Cash paid for:
         Interest (net of amount capilatized)            $  1,548    $ 2,568 
                                                         ========    =======

   See accompanying notes to condensed consolidated financial statements

   <PAGE>
                           NORTHLAND CRANBERRIES, INC.
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

   NOTE 1.   BASIS OF PRESENTATION

             The condensed consolidated financial statements included herein
   have been prepared by the Company without audit, pursuant to the rules and
   regulations of the Securities and Exchange Commission.  In the opinion of
   the Company, the foregoing statements contain all adjustments necessary to
   present fairly the financial position of the Company as of May 31, 1996,
   and its results of operations and cash flows for the three and nine-month
   periods ended May 31, 1996 and 1995, respectively.  The Company's
   consolidated balance sheet as of March 31, 1995 included herein has been
   taken from the Company's audited financial statements of that date
   included in the Company's latest annual report.

             Certain information and footnote disclosures normally included
   in financial statements prepared in accordance with generally accepted
   accounting principles have been omitted pursuant to such rules and
   regulations, although the Company believes that the disclosures are
   adequate to make the information presented not misleading.  It is
   suggested that these condensed financial statements can be read in
   conjunction with the financial statements and the notes thereto included
   in the Company's latest annual report.

             The Company periodically reviews long-lived assets to assess
   recoverability and impairments would be recognized in operating results if
   a permanent diminution in value were to occur.

   NOTE 2.   CHANGE IN ACCOUNTING METHOD

             Effective April 1, 1995, the Company changed its method of
   deferring crop growing costs to conform with the provisions of Statement
   of Position 85-3 "Accounting by Agricultural Producers and Agricultural
   Cooperatives" which had not been previously adopted by the Company.  This
   change was made to defer crop growing costs based on a November 1 to
   October 31 crop year,which management of the Company believes is its
   natural crop year.  Historically, the Company had deferred certain crop
   costs based on a crop year of April 1 through October 31.  The pro forma
   effects for the nine months ended May 31, 1995, assuming the change had
   been in effect prior to and throughout such period and without taking into
   account the cumulative effect of such change, would have been to reduce
   the Company's reported net income for such period by $1.7 million or $0.40
   per share.

   NOTE 3.   CHANGE IN FISCAL YEAR

             In view of the Company's strategy to begin marketing and selling
   value-added processed consumer cranberry products, the Company has changed
   its fiscal year end from March 31 to August 31 in order to correspond the
   Company's fiscal year with the anticipated new annual business cycle
   expected to result from the implementation of its strategy.  Also, the
   change in fiscal year end should best match the costs and expenses
   associated with growing each year's crop with the expected revenues to be
   generated from the anticipated sales of the consumer products produced
   from such crop.  As a result of the changed fiscal year end, the Company
   is reporting its results of operations and financial condition for its
   fiscal 1996 third quarter ending on May 31, 1996.  In the future, the
   Company will report its results of operations and financial condition for
   the fiscal quarters ending on November 30, February 28, or 29 and May 31
   of each fiscal year, and for its fourth fiscal quarter and fiscal year
   ending on August 31.

   ITEM 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL         
             CONDITION AND RESULTS OF OPERATIONS

   RESULTS OF OPERATIONS

             The Company has changed its fiscal year end from March 31 to
   August 31 in order to correspond the Company's fiscal year with the
   expected new annual business cycle resulting from the implementation of
   its current business strategy of beginning to market and sell value-added
   cranberry juice.  As a result, the Company is reporting its results of
   operations and financial condition for the three-and nine-month periods
   ended May 31, 1996.  In the future, the Company will report its results of
   operations and financial condition for the respective fiscal quarters
   ending on November 30, February 28 or 29 and May 31 of each fiscal year,
   and for its fourth fiscal quarter and fiscal year end ending on August 31.

             Historically, most of the Company's annual revenues have been
   recorded during the fiscal quarter in which the fall harvest took place,
   with such revenues having been derived primarily from seasonal fresh fruit
   sales and the contracted sale of processed fruit to major independent 
   processors of private label cranberry products.  While the Company will
   still recognize the majority of its revenues for the current fiscal year
   during this period, it has generated additional revenues in subsequent
   quarters through the sale of frozen raw cranberries and the continuing
   initial rollout of its Northland brand 100% juice products.   As a result
   of the changing nature of the Company's business from the ongoing
   implementation of its "marsh to market" vertical integration strategy
   together with the impact of its change in accounting method and change in
   fiscal year end and fiscal quarterly periods (see Notes 2 and 3,
   respectively, of Notes to Condensed Consolidated Financial Statements)
   comparisons between fiscal 1996 interim results and results of the prior
   year's comparable periods are not particularly meaningful or informative.

             Total revenues for the Company's fiscal 1996 third quarter were
   $6.7 million, a $6.0 million increase from $652,000 in total revenues
   during the same period in the prior fiscal year.  Total revenues for the
   nine months ended May 31, 1996 were $32.4 million, a $11.7 million
   increase from $20.7 million in total revenues for the nine-month period
   ended May 31, 1995.  The increased revenues for fiscal 1996 were primarily
   due to increased cranberry sales.  The increase in third quarter revenues
   was primarily due to the Company's sales of frozen raw cranberries to
   institutional customers.  Prices for bulk sales of fruit have increased
   for fiscal 1996 as a result of the industry's poor 1995 fall cranberry
   harvest as well as normal seasonal industry scarcity during the period. 
   The Company's continuing initial rollout of its Northland brand 100% juice
   products also contributed to the third quarter revenue increase.  As of
   May 31, 1996, the Company had only limited additional cranberry
   inventories available for subsequent sale on the spot-market for raw
   cranberries.  As a result of this circumstance, and the continuing
   expenses of introducing the Company's juice products, the Company expects
   to incur a net loss for the fourth quarter of fiscal 1996.  Revenues for
   the nine months ended May 31, 1996 increased due to the third quarter
   sales of frozen raw cranberries and a 13% increase in barrels harvested in
   the first quarter of fiscal 1996 resulting in increased sales of processed
   fruit under its supply agreements with two independent processers and
   increased sales volume of higher margin fresh cranberries.  Revenues
   during this nine-month period also benefited from the introductory sales
   of the Company's juice products.

             For the three-and nine-month periods ended May 31, 1996, cost of
   sales was $2.8 million and $13.7 million, respectively.  Cost of sales for
   the three-and nine-month periods ended May 31, 1995 was $1.2 million and
   $11.6 million, respectively.  As a result of the Company's changing nature
   and change in accounting method, as described above, comparisons between
   periods are not particularly meaningful or informative.

             Selling, general and administrative expenses were $1.8 million
   and $4.1 million for the three-and nine-month periods ended May 31, 1996,
   compared to $668,000 and $1.7 million during the same periods in the prior
   fiscal year.  The increase was due primarily to additional costs
   associated with increased compensation and related expenses partially
   attributable to the Company's growth in productive acreage and the
   Company's preparation to enter the branded juice market.  Interest expense
   was $660,000 and $2.0 million for the three-and nine-month periods ended
   May 31, 1996 compared to $1.1 million and $3.2 million during the same
   periods in fiscal 1995.  The decrease in interest expense was due to
   decreased debt levels which resulted from the application of proceeds
   generated by the Company's August 1995 public offering and sale of
   2,300,000 Class A common shares of stock.

             For the third quarter of fiscal 1996, the Company reported net
   income of $855,000, or $0.12 per share, compared to a net loss of
   $184,000, or $0.04 per share, during the same period last year.  For the
   first nine months of fiscal 1996, the Company reported net income of $7.6
   million, or $1.10 per share, compared to net income of $3.8 million, or
   $0.86 per share, during the same prior year period. 

   FINANCIAL CONDITION

             Net cash provided by operating activities increased to $9.4
   million in the first nine months of fiscal 1996 compared to $8.1 million
   provided by operating activities in the same period in fiscal 1995. The
   increase principally was the result of changes in cash flows related to
   increased net income partially offset by an increase in accounts
   receivable.  The increase in accounts receivable is the result of the
   changing nature of the Company's business and is primarily due to sales of
   frozen raw cranberries and sales of the Company's branded 100% juice
   products in the latter part of the third quarter.

             Net cash used for investing activities increased during the
   nine-month period ended May 31, 1996 to $11.0 million from $10.0 million
   during the same period in the prior fiscal year.  The increase in fiscal
   1996 investing activities was due primarily to a $3.8 million increase in
   property and equipment additions in fiscal 1996 partially offset by $3.0
   million decrease in the acquisitions of cranberry operations.  Fiscal 1996
   property and equipment additions were $9.9 million compared to property
   and equipment additions of $6.1 million in fiscal 1995.  Property and
   equipment additions in fiscal 1996 included:  (i) $2.7 million for fixed
   asset additions and upgrades; (ii) $1.8 million to cultivate and maintain
   329 pre-productive acres; (iii) $1.6 million to improve the Company's
   fruit handling facilities; and (iv) $3.8 million for construction of the
   Company's concentrate manufacturing facility.  On March 15, 1996, the
   Company completed the $3.05 million acquisition of a 55-acre cranberry
   property located in Central Wisconsin.  The acquisition was financed with
   $2.05 million in cash and $1.0 million in a seller financed demand note at
   7% interest.  On July 8, 1996, the Company completed the acquisition of a
   74-acre cranberry property located in Northern Wisconsin.  The total cost
   of the acquistion was $4.4 million in cash and 16,807 shares of the
   Company's Class A Common Stock.

             Net cash provided by financing activities was $1.4 million in
   the nine-month period ended May 31, 1996, compared to $1.5 million during
   the same period in the prior fiscal year.  The Company's total debt
   (including current portion) was $50.8 million at May 31, 1996 for a total
   debt-to-equity ratio of 0.73 to 1 compared to total debt of $61.6 million
   and a total debt-to-equity ratio of 1.78 to 1 at March 31, 1995.  The
   Company used the $30.4 million of net proceeds from its public sale of
   2,300,000 Class A shares in August and September of 1995 to repay the
   principal and accrued interest then outstanding under the Company's credit
   facilities.  The Company utilizes its revolving bank credit facility,
   together with cash generated from operations, to fund its working capital
   requirements throughout its growing season.  As of May 31, 1996, the
   principal amount outstanding under the Company's revolving credit facility
   was $6.7 million, with an additional $23.1 million available under its
   credit facilities with a syndicate of regional banks until August 1997 as
   follows: (i) $14.3 million available under the Company's revolving credit
   facility; (ii) $4.8 million available under the Company's acquisition
   credit facility; and (iii) $4.0 million available under a term credit
   facility.  The Company utilized an additional $4.4 million under its
   acquisition credit facility to fund the July 8, 1996 acquisition of a
   74-acre cranberry property.  Under these credit facilities, interest is
   payable at the Company's option at the bank's domestic rate, the banks
   offered rate, or an adjusted LIBOR rate, plus applicable rate margin
   (1.25% for the revolving credit facility and 2.0% for the acquisition
   credit and term facilities).  The Company believes its credit facilities,
   together with cash generated from operations, are sufficient to fund its
   ongoing operational needs over the remainder of fiscal 1996.

                           PART II - OTHER INFORMATION

   ITEM 6.          EXHIBITS AND REPORTS ON FORM 8-K

        a.   Exhibits.

             Exhibit 27 - Financial Data Schedule

   <PAGE>
                                    SIGNATURE

   Pursuant to the requirements of the Securities Exchange Act of 1934, the
   Company has duly caused this report to be signed on its behalf by the
   undersigned Chief Accounting Officer thereunto duly authorized.

                                NORTHLAND CRANBERRIES, INC.

   DATE: July 15, 1996          By: /s/ John Pazurek           
                                    John Pazurek
                                    Vice President - Finance, Treasurer
                                     and Chief Accounting Officer 

   <PAGE>
                                  EXHIBIT INDEX

   Exhibit No.           Description

       27          Financial Data Schedule


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONDENSED CONSOLIDATED FINANCIAL STATEMENTS OF NORTHLAND CRANBERRIES,
INC. AS OF AND FOR THE PERIOD ENDED MAY 31, 1996 AND IS QUALIFIED IN
ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          AUG-31-1996
<PERIOD-START>                             SEP-01-1995
<PERIOD-END>                               MAY-31-1996
<CASH>                                             182
<SECURITIES>                                     1,260
<RECEIVABLES>                                    3,736
<ALLOWANCES>                                         0
<INVENTORY>                                      9,829
<CURRENT-ASSETS>                                19,143
<PP&E>                                         131,925
<DEPRECIATION>                                  17,572
<TOTAL-ASSETS>                                 138,910
<CURRENT-LIABILITIES>                           15,311
<BONDS>                                         41,685
                                0
                                          0
<COMMON>                                            67
<OTHER-SE>                                      59,850
<TOTAL-LIABILITY-AND-EQUITY>                   138,910
<SALES>                                         31,299
<TOTAL-REVENUES>                                32,359
<CGS>                                           13,748
<TOTAL-COSTS>                                    4,108
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               1,998
<INCOME-PRETAX>                                 12,505
<INCOME-TAX>                                     4,931
<INCOME-CONTINUING>                              7,574
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     7,574
<EPS-PRIMARY>                                     1.10
<EPS-DILUTED>                                     1.10
        

</TABLE>


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