NORTHLAND CRANBERRIES INC /WI/
8-K, 1999-01-13
AGRICULTURAL PRODUCTION-CROPS
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549


                            -------------------------


                                    FORM 8-K

                                 CURRENT REPORT


                       Pursuant to Section 13 or 15(d) of
                       the Securities Exchange Act of 1934

                             -----------------------


                       Date of Report
                       (Date of earliest
                       event reported):      December 30, 1998



                           Northland Cranberries, Inc.
             (Exact name of registrant as specified in its charter)



       Wisconsin                    0-16130                   39-1583759
  --------------------        ---------------------       --------------------
    (State or other              (Commission File             (IRS Employer
    jurisdiction of                  Number)               Identification No.)
     incorporation)

                      800 First Avenue South, P.O. Box 8020
                     Wisconsin Rapids, Wisconsin 54495-8020
        -----------------------------------------------------------------
           (Address of principal executive offices including zip code)

                                 (715) 424-4444
                       ----------------------------------
                         (Registrant's telephone number)



<PAGE>


Item 2.  Acquisition or Disposition of Assets.

         On December 30, 1998, we closed the previously announced acquisition of
certain assets of the juice division of Seneca Foods  Corporation.  We completed
the acquisition under the terms of an Asset Purchase  Agreement,  dated December
2,  1998,  between  us and  Seneca,  which we have  filed as an  exhibit to this
Current  Report  on Form  8-K and  which we  incorporate  by  reference  in this
document.

         Seneca's  juice  division  manufactures,  markets and sells bottled and
canned fruit  beverages and frozen  concentrate.  It sells those products mainly
under the Seneca,  TreeSweet  and Awake  brand  names and also as private  label
fruit products.  It also performs co-packing services,  which it has done for us
in the past on a  contract  basis to support  production  of our  branded  juice
products.  In Seneca's last fiscal year,  ended June 30, 1998,the juice division
recognized about $105 million in revenues.

         Under the terms of the Asset Purchase Agreement, we obtained

         o processing plants in Mountain Home, North Carolina,  Dundee, New York
and Jackson, Wisconsin;

         o a distribution center in Eau Claire, Michigan;

         o a grape receiving station in Portland, New York;

         o certain  personal  property,  inventory,  contracts  and  agreements,
computer software,  licenses and permits,  and general  intangibles of the juice
division;

         o Seneca's rights to the TreeSweet and Awake brand names; and

         o an  exclusive,  royalty  free,  99-year  license to sell Seneca brand
fruit beverages and frozen concentrate.

         Our purchase price for the acquisition was approximately $28,300,000 in
cash. We also assumed  certain  liabilities  of the juice  division.  Because of
current market conditions, we agreed to eliminate the planned issuance to Seneca
of shares of our Class A Common  Stock to pay a portion  of the  purchase  price
that had been  originally  provided  for in the  Asset  Purchase  Agreement  and
instead to pay the entire  purchase price in cash. The Asset Purchase  Agreement
provides that the purchase  price may be adjusted after closing based on the Net
Asset Value (as we use such term in the Asset Purchase  Agreement) of the assets
we acquired.  We currently expect that we will not be required to pay additional
amounts to Seneca as a result of that potential adjustment.

         As  part  of the  acquisition,  we  also  entered  into  certain  other
agreements with Seneca, including

         o a Lease and Shared Use Agreement,  which gives Seneca a lease on part
of the Jackson,  Wisconsin  facility as well as the use of certain  other common
areas and  utilities  for a period of 20 years,  with two  options to extend the
term for an additional 10 years each;

         o  a  Contract  Packing  Agreement,  which  allows  Seneca  to  perform
contract-packing  for a portion of our juice and juice beverage  products at its
bottling facility in Prosser, Washington; and

<PAGE>

         o a Can Supply Agreement, which makes Seneca the supplier of all of our
can requirements for the juice division business.

         We  determined  the  purchase  price  paid  for  the  assets  based  on
arms-length  negotiations  between us and Seneca.  The purchase price was funded
through our bank revolving  credit  facility.  We currently plan to continue the
business of Seneca's juice division in its present form.

Item 7   Financial Statements and Exhibits.

(a) We will  provide  financial  statements  of Seneca  and pro forma  financial
information  required by this Item 7 by amendment  within sixty days of the date
hereof.

(c) We have filed the exhibits listed in the accompanying  Exhibit Index as part
of this Current Report on Form 8-K.


<PAGE>


                                   SIGNATURES

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  registrant has duly caused this amendment to the report to be signed on its
behalf by the undersigned hereunto duly authorized.

                                 NORTHLAND CRANBERRIES, INC.



Date:  January 6, 1999           By: /s/John A. Pazurek
                                       John A. Pazurek
                                       Vice President - Finance, Treasurer, and
                                       Chief Financial Officer


<PAGE>


                           NORTHLAND CRANBERRIES, INC.

                            EXHIBIT INDEX TO FORM 8-K
                         Report Dated December 30, 1998


Exhibit
   No.                             Description

(2)  Asset  Purchase  Agreement,  dated as of  December  2,  1998,  by and among
Northland Cranberries, Inc. and Seneca Foods Corporation.*












- --------------------------

*The schedules and exhibits to this document are not being filed  herewith.  The
registrant  agrees to  furnish  supplementally  a copy of any such  schedule  or
exhibit to the Securities and Exchange Commission upon request.






                            ASSET PURCHASE AGREEMENT

                                 BY AND BETWEEN

                          NORTHLAND CRANBERRIES, INC.,

                                       AND

                            SENECA FOODS CORPORATION



                                DECEMBER 2, 1998


<PAGE>



                            ASSET PURCHASE AGREEMENT

                                TABLE OF CONTENTS

1.  PURCHASE AND SALE OF ASSETS................................................2
    1.1.     Assets to be Transferred..........................................2
    1.2.     Excluded Assets...................................................6
2.  ASSUMPTION OF LIABILITIES..................................................7
    2.1.     Liabilities to be Assumed.........................................7
    2.2.     Liabilities Not to be Assumed.....................................8
3.  PURCHASE PRICE - PAYMENT..................................................11
    3.1.     Purchase Price...................................................11
    3.2.     Payment of Purchase Price........................................11
    3.3.     Determination of Net Asset Value.................................13
    3.4.     Other Payments and Adjustments...................................17
    3.5.     Allocation of Purchase Price.....................................17
4.  REPRESENTATIONS AND WARRANTIES OF COMPANY.................................17
    4.1.     Corporate........................................................18
    4.2.     Authority........................................................18
    4.3.     No Violation.....................................................18
    4.4.     Financial Statements.............................................19
    4.5.     Tax Matters......................................................19
    4.6.     Accounts Receivable..............................................20
    4.7.     Inventory........................................................20
    4.8.     Absence of Certain Changes.......................................20
    4.9.     Absence of Undisclosed Liabilities...............................21
    4.10.    No Litigation....................................................22
    4.11.    Compliance With Laws and Orders..................................22
    4.12.    Title to and Condition of Properties.............................24
    4.13.    Insurance........................................................26
    4.14.    Contracts and Commitments........................................27
    4.15.    Labor Matters....................................................29
    4.16.    Employee Benefit Plans...........................................29
    4.17.    Employment Compensation..........................................31
    4.18.    Trade Rights.....................................................31
    4.19.    Major Customers and Suppliers....................................32
    4.20.    Product Warranty and Product Liability...........................33
    4.21.    Affiliates'Relationships to Company..............................33
    4.22.    Sufficiency of Purchased Assets..................................34
    4.23.    Computer Software and Database...................................34
    4.24.    No Brokers or Finders............................................34
    4.25.    Disclosure.......................................................34
5.  REPRESENTATIONS AND WARRANTIES OF BUYER...................................34
    5.1.     Corporate........................................................35
    5.2.     Authority........................................................35
                                                                  
                                      -i-                        
<PAGE>

    5.3.     Northland Stock..................................................35
    5.4.     No Brokers or Finders............................................35
    5.5.     No Violation.....................................................35
    5.6.     SEC Filing; Financial Statements.................................36
    5.7.     Registration.....................................................36
    5.8.     No Brokers or Finders............................................36
    5.9.     Accuracy of Information..........................................36
    5.10.    Disclosure.......................................................37
6.  EMPLOYEES - EMPLOYEE BENEFITS.............................................37
    6.1.     Buyer's Responsibilities; Transferred Employees..................37
    6.2.     Retained Responsibilities........................................39
    6.3.     Payroll Tax......................................................40
    6.4.     Termination Benefits.............................................40
    6.5.     Employee Benefit Plans...........................................40
    6.6.     No Third-Party Rights............................................41
7.  OTHER MATTERS.............................................................41
    7.1.     Title Insurance..................................................41
    7.2.     Surveys  41
    7.3.     Environmental Audits.............................................42
    7.4.     Seneca License Agreement.........................................42
    7.5.     Nonsolicitation of Employees.....................................42
    7.6.     Confidential Information.........................................42
    7.7.     Jackson Sauerkraut Facility Lease and Shared Use Agreement.......43
    7.8.     HSR Act Filings..................................................43
    7.9.     Prosser Co-Packing Agreement.....................................43
    7.10.    Can Supply Agreement.............................................43
    7.11.    Stock Resale Agreement; Prospectus Supplement....................43
    7.12.    Product Liability Matters........................................43
    7.13.    Audit of Juice Division Financial Statements.....................44
    7.14.    Sales Tax Matters................................................44
    7.15.    Unemployment Compensation........................................44
    7.16.    Bulk Sales Compliance............................................44
    7.17.    Post-Closing Cooperation, Access and Records Retention...........44
    7.18.    Transition.......................................................45
    7.19.    Publix LUA Agreement.............................................45
    7.20.    Slotting, Credits, Adjustments, Offsets; Coupons.................46
8.  FURTHER COVENANTS OF COMPANY..............................................47
    8.1.     Access to Information and Records................................47
    8.2.     Bank Accounts....................................................47
    8.3.     Conduct of Business Pending the Closing..........................47
    8.4.     Consents; Transfers of Permits and Licenses......................48
    8.5.     Other Action.....................................................48
    8.6.     Disclosure.......................................................49
9.  CONDITIONS PRECEDENT TO BUYER'S OBLIGATIONS...............................49
    9.1.     Representations and Warranties True on the Closing Date..........49

                                      -ii-

<PAGE>

    9.2.     Compliance With Agreement........................................49
    9.3.     Absence of Litigation............................................49
    9.4.     Consents and Approvals...........................................49
    9.5.     Title Insurance; Surveys.........................................49
    9.6.     Financing........................................................50
    9.7.     Hart-Scott-Rodino Waiting Period.................................50
    9.8.     Section 1445 Affidavit...........................................50
    9.9.     Environmental Audit..............................................50
10. CONDITIONS PRECEDENT TO COMPANY'S OBLIGATIONS.............................50
    10.1.    Representations and Warranties True on the Closing Date..........50
    10.2.    Compliance With Agreement........................................50
    10.3.    Absence of Litigation............................................51
    10.4.    Hart-Scott-Rodino Waiting Period.................................51
    10.5.    Consents and Approvals...........................................51
11. INDEMNIFICATION...........................................................51
    11.1.    By Company.......................................................51
    11.2.    By Buyer ........................................................52
    11.3.    Indemnification of Third-Party Claims............................52
    11.4.    Payment .........................................................53
    11.5.    Indemnification for Environmental Matters........................53
    11.6.    Limitations on Indemnification...................................54
    11.7.    No Waiver........................................................55
12. CLOSING...................................................................55
    12.1.    Documents to be Delivered by Company.............................55
    12.2.    Documents to be Delivered by Buyer...............................57
13. TERMINATION...............................................................58
    13.1.    Right of Termination Without Breach..............................58
    13.2.    Termination for Breach...........................................58
14. RESOLUTION OF DISPUTES....................................................59
    14.1.    Arbitration......................................................59
    14.2.    Arbitrators......................................................60
    14.3.    Procedures; No Appeal............................................60
    14.4.    Authority........................................................60
    14.5.    Entry of Judgment................................................60
    14.6.    Confidentiality..................................................60
    14.7.    Continued Performance............................................60
    14.8.    Tolling. ........................................................60
15. MISCELLANEOUS.............................................................60
    15.1.    Disclosure Schedule..............................................61
    15.2.    Further Assurance................................................61
    15.3.    Disclosures and Announcements....................................61
    15.4.    Assignment; Parties in Interest..................................61
    15.5.    Equitable Relief.................................................61
    15.6.    Law Governing Agreement..........................................62
    15.7.    Amendment and Modification.......................................62

                                     -iii-
<PAGE>


    15.8.    Notice. .........................................................62
    15.9.    Expenses.........................................................63
    15.10.   Entire Agreement.................................................65
    15.11.   Counterparts.....................................................65
    15.12.   Jointly Drafted..................................................65
    15.13.   Headings.........................................................65
    15.14.   Certain Definitions and Glossary of Terms........................65



                              Disclosure Schedules

Schedule 1.1.(a)                    -     Owned Real Property
Schedule 1.1.(b)                    -     Leased Real Property
Schedule 1.1.(c)                    -     Personal Property
Schedule 1.1.(d)                    -     Personal Property Leases
Schedule 1.1.(e)                    -     Trade Rights
Schedule 1.1.(f)                    -     Contracts
Schedule 1.2.(f)                    -     Jackson Sauerkraut Assets
Schedule 2.1.(a)                    -     Final Closing Balance Sheet
Schedule 2.2.(h)                    -     Environmental Liabilities
Schedule 4.1.(c)                    -     Qualification
Schedule 4.1.(d)                    -     Subsidiaries
Schedule 4.3                        -     No Violation (Company)
Schedule 4.4                        -     Financial Statements
Schedule 4.5.(b)                    -     Tax Audits
Schedule 4.5.(a)                    -     Tax Returns
Schedule 4.6                        -     Accounts Receivable
Schedule 4.7                        -     Inventory Off-Premises
Schedule 4.8                        -     Certain Changes
Schedule 4.9                        -     Off-Balance Sheet Liabilities
Schedule 4.10                       -     Litigation Matters
Schedule 4.11.(a)                   -     Compliance with Laws and Orders
Schedule 4.11.(a)(i)                -     Nuisances and Tortious Interference
Schedule 4.11.(b)                   -     Permits and Licenses
Schedule 4.11.(c)                   -     Environmental Matters
Schedule 4.12.(a)                   -     Liens
Schedule 4.12.(c)                   -     Real Property
Schedule 4.13                       -     Insurance
Schedule 4.14.(c)                   -     Purchase Commitments
Schedule 4.14.(d)                   -     Sales and Commitments
Schedule 4.14.(e)                   -     Contacts for Services
Schedule 4.14.(g)                   -     Collective Bargaining Agreements
Schedule 4.14.(j)                   -     Burdensome or Restrictive Agreement
Schedule 4.14.(k)                   -     Material Contract

                                      -iv-
<PAGE>


Schedule 4.14.(l)                   -     No Default
Schedule 4.15 (b)                   -     Labor Disputes
Schedule 4.16.(a)                   -     Employee Benefit Plans and Agreements
Schedule 4.17                       -     Employment Compensation
Schedule 4.19.(a)                   -     Major Customers
Schedule 4.19.(c)                   -     Sales Representatives
Schedule 4.20                       -     Product Warranty and Product Liability
Schedule 4.21.(a)                   -     Contracts with Affiliates
Schedule 4.21.(b)                   -     No Adverse Interests
Schedule 4.23                       -     Computer Software and Database
Schedule 5.5                        -     No Violation (Buyer)
Schedule 6.1(a)                     -     Non-Union Employees
Schedule 6.1.(c)                    -     Union Employee
Schedule 9.4                        -     Consents and Approvals
Schedule 7.19.(b)                   -     Frozen LUA Agreement





                                    EXHIBITS

Exhibit A                           -     License Agreement
Exhibit B                           -     Lease and Shared Use Agreement
Exhibit C                           -     Contract Packing Agreement
Exhibit D                           -     Can Supply Agreement
Exhibit E                           -     Stock Resale Agreement
Exhibit F                           -     Opinion Letter of Seller
Exhibit G                           -     Opinion Letter of Buyer


                                      -v-

<PAGE>




                            ASSET PURCHASE AGREEMENT

          ASSET PURCHASE AGREEMENT (this "Agreement") dated December 2, 1998, by
and between NORTHLAND CRANBERRIES,  INC., a Wisconsin corporation ("Buyer"), and
SENECA FOODS CORPORATION, a New York corporation ("Company").

                                    RECITALS

          A.  Company,  through its Eastern  Juice  Division,  is engaged in the
business of producing, packaging, marketing, distributing and selling, under the
Company's  brand and customers'  private  labels,  grape juice,  apple juice and
cider products and other  shelf-stable  juices,  drinks and  concentrates and is
engaged in the  co-packing  of such  products  for other  producers  (the "Juice
Division").

          B. The facilities of the Juice Division consist of the following:

          1. A bottling plant and warehouse  facility  located in Mountain Home,
     North Carolina (the "Mountain Home Plant");

          2. A bottling plant and warehouse facility located in Dundee, New York
     (the "Dundee Plant");

          3. A  bottling  plant  and  warehouse  facility  located  in  Jackson,
     Wisconsin,   [together  with   approximately   200  acres  of  neighboring,
     undeveloped land] (the "Jackson Plant");

          4. A warehouse facility and distribution center located in Eau Claire,
     Michigan (the "Eau Claire Distribution Center"); and

          5. A bulk fruit receiving  station located in Portland,  New York (the
     "Portland Receiving Station").

All of the above facilities are more particularly  described on Schedule 1.1.(a)
and are hereinafter collectively referred to as the "Purchased Facilities").

          C. Company has a Western  Juice  Division with  processing  plants and
storage and distribution facilities located in various locations in the State of
Washington (the "Western  Facilities")  which will not be sold to Buyer pursuant
to this Agreement.  Company also has facilities  located in Covington,  Kentucky
and  Buckley,  Michigan,  that are  carried in its books as part of its  Eastern
Juice  Division  which  are not  juice  production  facilities  (the  "Non-Juice
Facilities") and which will not be sold to Buyer pursuant to this Agreement.

<PAGE>

          D. A portion of the Juice Division products are produced, packaged and
distributed  using the Western  Facilities,  which  business,  together with the
business of the Juice Division out of the Purchased Facilities,  constitutes the
"Juice Division Business."

          E. The  Jackson  Plant  includes a  sauerkraut  processing  plant (the
"Jackson  Sauerkraut  Facility") that will be leased back to Company as provided
in this Agreement.  Although the Jackson Sauerkraut  Facility and certain of the
fixtures and equipment  located  therein will be part of the "Purchased  Assets"
(as hereinafter defined),  the business and operations of Company at the Jackson
Sauerkraut  Facility shall not be considered to be part of the Juice Division or
the Purchased Assets.

          F. Buyer desires to purchase from Company, and Company desires to sell
to Buyer, the property, assets and business of the Juice Division.

          G. Capitalized Terms not defined in the body of the text as they first
appear are defined in Section 15.14 hereof.

          NOW THEREFORE,  in  consideration  of the foregoing and the respective
representations,  warranties,  covenants,  agreements and conditions hereinafter
set forth, and intending to be legally bound hereby, the parties hereto agree as
follows.

1.     PURCHASE AND SALE OF ASSETS

       1.1.  Assets to be  Transferred.  Subject to the terms and  conditions of
this  Agreement,  on the Closing Date (as  hereinafter  defined),  Company shall
sell, transfer,  convey,  assign, and deliver to Buyer (or upon Buyer's request,
to one or more wholly-owned subsidiaries or affiliates of Buyer as designated by
Buyer),  free and  clear  of all  liens  and  encumbrances  (except  as noted in
Schedule  4.12.(a)  and  Permitted  Real  Property  Liens (as defined in Section
4.12.(a))),  and Buyer shall purchase and accept all of Company's  right,  title
and interest in, to and under the business,  rights, claims and assets (of every
kind,  nature,  character  and  description,  whether  real,  personal or mixed,
whether tangible or intangible,  whether accrued,  contingent or otherwise,  and
wherever situated) of its Juice Division,  including all such business,  rights,
claims and assets located at the Purchased Facilities,  together with all rights
and privileges  associated with such assets and with the Juice  Division,  other
than the Excluded Assets (as hereinafter  defined)  (collectively the "Purchased
Assets").  The  Purchased  Assets  shall  include,  but not be  limited  to, the
following:

              1.1.(a) Owned Real Property.  All of the real property,  including
       fixtures,  buildings,  improvements,  and all appurtenant rights owned by
       Company  described on Schedule  1.1.(a) as associated  with the Purchased
       Facilities (collectively, the "Owned Real Property").

              1.1.(b)  Leased Real  Property All of the leases of real  property
       with  respect  to real  property  leased by Company  (the "Real  Property
       Leases")  described on Schedule 1.1.(b) with respect to the real property
       described thereon (the "Leased Real Property").
                                      -2-
<PAGE>


              1.1.(c) Personal  Property.  All machinery,  equipment,  vehicles,
       tools,  supplies,  spare parts, furniture and all other personal property
       (other than personal property leased pursuant to Personal Property Leases
       as  hereinafter  defined)  owned,  utilized or held for use by Company in
       connection  with the  business  operations  of the Juice  Division or the
       operation or maintenance of the Purchased  Facilities on the Closing Date
       or located on the Owned Real Property including,  without limitation, the
       items of personal  property  described on Schedule  1.1(c) as  associated
       with the Purchased  Facilities (but excluding any such personal  property
       located at the Western Facilities and used primarily in the operation and
       maintenance of the Western Facilities and excluding all personal property
       used for the Company's general and management functions which is not used
       primarily in the operation or administration of the Juice Division).

              1.1.(d)    Inventory.    All   inventories   of   raw   materials,
       work-in-process and finished goods and service and repair parts, supplies
       and  components  held for  resale by the Juice  Division,  together  with
       related labels and packaging materials, that are located on or in transit
       to the Owned Real  Property  on the  Closing  Date and all juice  product
       inventories carrying the Seneca brand or the brands which are included in
       the Juice  Division  Trade  Rights,  together  with  related  labels  and
       packaging  materials,   located  at  the  Company's  Prosser,  Washington
       facility (collectively the "Inventory").

              1.1.(e)  Personal  Property  Leases.   All  leases  of  machinery,
       equipment,  vehicles,  furniture and other  personal  property  leased by
       Company described in Schedule 1.1.(e) (the "Personal Property Leases") as
       being associated with any of the Purchased Facilities.

              1.1.(f)  Trade  Rights.  All the  Company's  interest in any trade
       rights used or held for use in connection with ------------- the business
       and operation of the Juice Division (the "Juice  Division Trade Rights"),
       other than the  "SENECA"  brand name and related  trademark  rights to be
       licensed to Buyer as  described  in Sections  1.1.(k) and 7.5 hereof.  As
       used herein, the term Trade Rights" shall mean and include: (i) trademark
       rights,  business  identifiers,  trade dress, service marks, trade names,
       and  brand  names;  (ii)  copyrights  and  all  other  rights  associated
       therewith and the underlying  works of authorship;  (iii) patents and all
       proprietary  rights  associated  therewith;  (iv) contracts or agreements
       granting any right,  title,  license or privilege under the  intellectual
       property rights of any third party;  (v) inventions,  mask works and mask
       work registrations,  know-how, discoveries,  improvements, designs, trade
       secrets,  shop and royalty  rights,  employee  covenants  and  agreements
       respecting  intellectual property and non-competition and all other types
       of  intellectual  property;  and  (vi)  all  registrations  of any of the
       foregoing, all applications therefor, all goodwill associated with any of
       the foregoing,  and all claims for  infringement or breach  thereof.  The
       Juice  Division  Trade  Rights  include  the Trade  Rights  described  in
       Schedule 1.1.(f) attached hereto.

                                      -3-
<PAGE>


              1.1.(g) Contracts

                     (i) Contracts in General.  All Company's  rights in, to and
              under all contracts, purchase orders and sales orders (hereinafter
              "Contracts") of Company pertaining exclusively or primarily to the
              Juice  Division,   including  without   limitation  the  Contracts
              described on Schedule 1.1.(g). To the extent that any Contract for
              which  assignment  to Buyer is provided  herein is not  assignable
              without the consent of another  party,  this  Agreement  shall not
              constitute  an assignment  or an attempted  assignment  thereof if
              such assignment or attempted  assignment would constitute a breach
              thereof.  Company  and Buyer agree to use their  "Reasonable  Best
              Efforts"  to  obtain  the  consent  of  such  other  party  to the
              assignment  of any such  Contract  to Buyer in all  cases in which
              such consent is or may be required for such assignment. Until such
              consent  is  obtained  or if it is  not  obtained,  Company  shall
              cooperate  with Buyer in any  reasonable  arrangement  designed to
              provide  Buyer with the  benefits  under such  relevant  contract,
              including  appointing  Buyer to act as its agent to perform all of
              Company's obligations under such relevant Contract, and collecting
              and promptly remitting to Buyer all compensation  payable pursuant
              thereto and enforcing,  for the account and benefit of Buyer,  any
              and all rights of Company  against any other person arising out of
              the  breach  or  cancellation  thereof  by such  other  person  or
              otherwise; provided that to the extent that Buyer requires Company
              to undertake any services or take any action in furtherance of the
              performance of such  Contract,  any such services or actions shall
              be the subject of a separate  agreement that the parties shall, in
              good faith,  negotiate  as promptly as possible  and that shall be
              mutually acceptable to the parties;  and provided further that, if
              and to the extent that such an agreement or arrangement  cannot be
              made,  Buyer,  upon  notice to Company,  shall have no  obligation
              pursuant  to Section  2.1 or  otherwise  with  respect to any such
              Contract  (other than the  Westfield  Maid  Cooperative  Agreement
              described in Section  1.1.(g)(ii)) and any such Contract shall not
              be deemed to be a Purchased Asset hereunder.  The "Purchase Price"
              (as defined in Section  3.1) shall not be reduced by reason of the
              inability to transfer (by assignment, subcontract or otherwise) to
              Buyer any such Contract on or after the Closing  Date.  Each party
              shall be  responsible  for all of its internal  costs and expenses
              incurred by it in connection with the actions required by it under
              this subsection.

                     (ii)  Westfield  Maid   Cooperative   Agreement.   All  the
              Company's rights in, to and under the Marketing  Agreement between
              Company and Westfield Maid Cooperative,  Inc.  ("Westfield  Maid")
              dated  August 1,  1972  (the  "Westfield  Maid  Agreement").  This
              Agreement  shall not  constitute  an  assignment  or an  attempted
              assignment  of the  Westfield  Maid  Agreement  to the extent such
              assignment  or  attempted  assignment  would  constitute  a breach
              thereof.  Company  and Buyer  agree to use their  Reasonable  Best
              Efforts  (without any  requirement on the part of Buyer to pay any
              money or

                                      -4-

<PAGE>


              to agree to any change in the terms of such  Agreement)  to obtain
              the consent of Westfield  Maid to the  assignment of the Westfield
              Maid  Agreement to Buyer and to obtain the release of Company from
              any liability under such Agreement  following such assignment.  If
              the consent of Westfield Maid is obtained, but the parties are not
              able to obtain a release of Company  from  Westfield  Maid,  Buyer
              will agree to indemnify and hold Company harmless for and from any
              liability  that may accrue to  Company  under the  Westfield  Maid
              Agreement  following  its  assignment  to Buyer.  In the event the
              consent of  Westfield  Maid to such  assignment  is not  obtained,
              Company and Buyer shall enter into an agreement  providing for the
              pressing of grapes at the  Purchased  Facilities by Buyer in order
              to permit Company to fulfill its  obligations  under the Westfield
              Maid   Agreement  and  such  other   reasonable   agreements   and
              arrangements   designed  to  provide  for  the   transfer  of  the
              obligations intended to be assumed and the benefits intended to be
              assigned to Buyer under such agreement,  including the enforcement
              at the cost and for the  account of Buyer of any and all rights of
              Company  against  Westfield  Maid  arising  out of the  breach  or
              cancellation thereof by Westfield Maid.

              1.1.(h) Computer Software. All computer source codes, programs and
       other software of Company,  if any, used  exclusively in connection  with
       the operations of the Juice Division at any of the Purchased  Facilities,
       including  all  machine   readable  code,   printed   listings  of  code,
       documentation and related property and information of the Juice Division.

              1.1.(i) Literature. All sales literature,  promotional literature,
       catalogs and similar  materials of Company as  associated  with the Juice
       Division.

              1.1.(j) Licenses;  Permits.  All transferable  licenses,  permits,
       approvals,  certifications and listings of Company as associated with the
       Purchased Facilities or the Juice Division.

              1.1.(k)  Seneca  License.  A  sole  and  exclusive,  royalty-free,
       99-year  license to use the Seneca  trademark in association  with juice,
       juice beverages,  cranberry  sauce,  dried  cranberries,  retail and food
       service  concentrates  (shelf-stable  and  frozen)  for  juice  and juice
       beverages,  to be granted pursuant to the license agreement  described in
       Section 7.4 hereof,  provided  that Company shall retain the right to use
       the Seneca trademarks in connection with all other  activities,  products
       and product groups not listed above,  including without  limitation those
       trademarks listed in Schedule 1.2.(d).

              1.1.(l) General Intangibles.  All goodwill,  all prepaid expenses,
       advances and deposits,  all causes of action  arising out of  occurrences
       before or after the Closing,  and all other intangible  rights and assets
       of the Company as associated  with the Purchased  Facilities  (other than
       the  Jackson  Sauerkraut  Facility  and the  goodwill  and  other  rights
       associated  with Company's  sauerkraut  operations  therein) or the Juice
       Division. 

                                      -5-
<PAGE>


              1.1.(m)  Records  and Files.  All  records and files of Company of
       every kind located at the Purchased  Facilities (except records and files
       pertaining  primarily to the Jackson  Sauerkraut  Facility and  Company's
       Sauerkraut   operations   therein)  on  the  Closing   Date  or  relating
       specifically  to  the  aforementioned   assets  or  the  Juice  Division,
       including, without limitation, transferring invoices, customer and vendor
       lists,   engineering   design  plans,   blueprints  and  as-built  plans,
       specifications,  designs,  drawings,  operating,  safety and  maintenance
       manuals,  Transferring  Employee  Records,  and  operating  and marketing
       plans,  and  all  other  documents,   tapes,  discs,  programs  or  other
       embodiments of information of the Juice Division.

       1.2.  Excluded  Assets.  The  provisions of Section 1.1  notwithstanding,
Company shall not sell, transfer,  assign, convey or deliver to Buyer, and Buyer
will not  purchase or accept any of the assets of Company not  constituting  the
assets and business of the Juice Division and the following  assets,  whether or
not associated with the Juice Division, (collectively the "Excluded Assets"):

              1.2.(a) Cash and Cash  Equivalents.  All cash and cash equivalents
       and bank deposits.

              1.2.(b)  Investments.  Certificates  of deposit,  shares of stock,
       securities,  bonds, debentures,  evidences of indebtedness,  interests in
       joint  ventures,  partnership,  limited  liability  companies  and  other
       entities.

              1.2.(c)  Notes and  Accounts  Receivable.  All  notes,  drafts and
       accounts receivable of Company or the Juice Division.

              1.2.(d) Names.  The name "Seneca" "Seneca Foods  Corporation",  or
       any related or similar  names  logos,  designs and  trademarks  using the
       Seneca names,  except to the extent the rights to such names are licensed
       pursuant to the  license  described  in Sections  1.1.(k) and 7.4 hereof.
       Among other  things,  items  excluded  pursuant to this  Section  1.2.(d)
       include the right to use the name, brand and logos of "Seneca" and Seneca
       Foods  Corporation  in the  business of  industrial  juice  concentrates,
       applesauce, fruit chips and vegetable products.

              1.2.(e)  Western  Facilities  and Non-Juice  Facilities.  The real
       property,  personal  property,  inventory,  contracts,  records and other
       properties  and assets  located on or associated  solely with the Western
       Facilities and the Non-Juice Facilities.

              1.2.(f)  Jackson  Sauerkraut  Assets.  The  machinery,  equipment,
       tools,  supplies and spare parts,  other personal property located in the
       Jackson  Sauerkraut  Facility  to be leased  back to Company  pursuant to
       Section  7.7 hereof and  associated  with the  vegetable  and  sauerkraut
       operations  of  Company   located   therein,   but  only  to  the  extent
       specifically  described  on Schedule  1.2.(f)  (the  "Jackson  Sauerkraut
       Assets").

              1.2.(g)  Consideration.  The  consideration  delivered by Buyer to
       Company  pursuant to this  Agreement and the rights of Company under this
       Agreement  and under the  documents  to be  delivered  to  Company at the
       Closing.

                                      -6-
<PAGE>

              1.2.(h) Tax Credits and Records.  Federal,  state and local income
       and franchise tax credits and tax refund  claims and  associated  returns
       and  records.  Buyer  shall have  reasonable  access to such  returns and
       records and may make excerpts therefrom and copies thereof.

              1.2.(i)  Corporate   Franchise.   Company's   franchise  to  be  a
       corporation,  its certificate of  incorporation,  corporate  seal,  stock
       books,  minute books and other corporate records having principally to do
       with the corporate  organization  and  capitalization  of Company.  Buyer
       shall  have  reasonable  access to such  books and  records  and may make
       excerpts  therefrom and copies  thereof as to items  associated  with the
       Juice  Division  or  the  transactions   effectuated   pursuant  to  this
       Agreement.

              1.2.(j)  Obligations  of  Affiliates.   Notes,  drafts,   accounts
       receivable or other obligations for the payment of money, made or owed by
       any  Affiliate  of  Company.  For  purposes of this  Agreement,  the term
       "Affiliate" shall mean and include all directors and officers of Company;
       the  spouse  of any such  person;  any  person  who  would be the heir or
       descendant  of any such  person  if he or she were not  living  (not more
       remote than first  cousin)  and any entity in which any of the  foregoing
       has a direct or indirect  interest (except through ownership of less than
       5% of the outstanding shares of any entity whose securities are listed on
       a national securities exchange or traded in the national over-the-counter
       market).

              1.2.(k)  Personnel  Records.  All  personnel  records  other  than
       Transferring  Employee  Records,  provided  that the Company  may, in its
       discretion,  retain  copies  of any or all of the  Transferring  Employee
       Records.

              1.2.(l)  Non-Valued  Inventory.  All  Inventory of Seller which is
       assigned no value in the determination of Net Asset Value pursuant to the
       procedures set forth in Sections 3.3.(c) and 3.3.(c)(v)(2) hereof.

2.     ASSUMPTION OF LIABILITIES

       2.1.  Liabilities  to be  Assumed.  As used in this  Agreement,  the term
"Liability"  shall  mean  and  include  any  direct  or  indirect  indebtedness,
guaranty,   endorsement,   claim,  loss,  damage,  deficiency,   cost,  expense,
obligation or responsibility,  fixed or unfixed,  known or unknown,  asserted or
unasserted,  liquidated or  unliquidated,  secured or unsecured.  Subject to the
terms and conditions of this Agreement,  on the Closing Date, Buyer shall assume
and agree to  perform  and  discharge  the  following,  and only the  following,
Liabilities of the Juice Division (collectively the "Assumed Liabilities"):

              2.1.(a) Final  Closing  Balance  Sheet  Current  Liabilities.  The
       accounts  payable  and  accrued  current   Liabilities   (excluding  Debt
       Obligations) of the Juice Division  reflected or reserved  against on the
       Final Closing  Balance Sheet (as  hereinafter  defined),  but only in the
       amounts so  reflected  or  reserved.  By way of  illustration,  the Final
       Closing  Balance  Sheet Juice  Division  current  Liabilities  under this
       Section 2.1.(a) if the Closing were as of June 27, 1998,  would have been
       $11,505,000 as shown on Schedule 2.1.(a).

                                      -7-
<PAGE>


              2.1.(b)  Contractual  Liabilities.  Company's  Liabilities arising
       from and after the  Closing  Date  under and  pursuant  to the  following
       Contracts:

                     (i) All  Contracts  described in any of Schedules  1.1.(b),
              l.1.(e), 1.1.(g) or 4.14.(l); and

                     (ii) Every Contract entered into by Company in the ordinary
              course of the Juice Division  business  following the date of this
              Agreement   which  does  not   involve   consideration   or  other
              expenditure  by  Company  payable or  performable  on or after the
              Closing Date in excess of $50,000 or performance  over a period of
              more  than  six  months.  Contractual  Liabilities  which  are not
              otherwise  assumable  pursuant to the foregoing  sentence shall be
              "Assumed  Contracts" and shall be assumed by Buyer if entered into
              after consultation and written consent by Buyer,

       except, in each case, to the extent the liabilities and obligations under
       such Contracts,  but for a breach or default by Company,  would have been
       paid,  performed or otherwise  discharged on or prior to the Closing Date
       or to the extent that the same arise out of any such breach or default or
       out of any event which,  after the giving of notice,  would  constitute a
       default. The Contracts described in subsections 2.1.(b)(i) and (ii) above
       are hereinafter collectively described as the "Assumed Contracts."

              2.1.(c)   Liabilities   Under  Permits  and  Licenses.   Company's
       Liabilities   arising   from  and  after  the  Closing   Date  under  any
       transferable permits or licenses listed in Schedule 4.11.(b) and assigned
       to Buyer at the Closing.

              2.1.(d)  Transferred  Employees.  All  liabilities and obligations
       with respect to accrued compensation,  benefits, vacation and holiday pay
       and other rights and entitlements  under Company's  written practices and
       procedures  due  to  the  Transferred  Employees  and  Transferred  Union
       Employees of Company to be employed at the Purchased Facilities after the
       Closing Date for which the Buyer is responsible pursuant to Section 6.1.

              2.1.(e) Mountain Home Deed of Trust.  Company's  Liabilities under
       the  promissory  note  secured  by deed of trust  for the  real  property
       located in Mountain  Home,  North  Carolina,  a copy of which is attached
       hereto as Schedule 2.1.(e).

It is understood and agreed that nothing in this Section 2.1 shall  constitute a
waiver or release of any claims  arising  out of the  contractual  relationships
between Company and Buyer.

       2.2.  Liabilities  Not  to be  Assumed.  Except  as  and  to  the  extent
specifically  set forth in Section 2.1, Buyer is not assuming any Liabilities of
Company  and all such  Liabilities  shall be and  remain the  responsibility  of
Company,  whether or not relating to the Juice Division or the Purchased Assets.
Notwithstanding the provisions of Section 2.1, Buyer is not assuming and Company
shall not be deemed to have  transferred  to Buyer the following  Liabilities of
Company (the "Excluded Liabilities"):

                                      -8-
<PAGE>


              2.2.(a) Excluded Assets. Any Liabilities or obligations of Company
       in respect of any Excluded  Assets or other  assets of Company  which are
       not Purchased Assets;

              2.2.(b)  Certain  Contracts.  The Liabilities of Company under and
       pursuant to the following contracts and leases:

                     (i) 1999 Business  Agreement  dated June 19, 1998,  between
              Company and Valassis Communications, Inc.

                     (ii) Collective  Bargaining  Agreement  between Company and
              Drivers, Salesmen,  Warehousemen,  Milk Processors, Cannery, Dairy
              Employees and Helpers Union Local 695  effective  through  January
              15, 1999 (the "Union Contract")  (except as otherwise  provided in
              Section 6.1(c)).

              2.2.(c) Taxes Arising from  Transaction.  Any taxes applicable to,
       imposed  upon or arising  out of the sale or  transfer  of the  Purchased
       Assets  to  Buyer  and  the  other  transactions   contemplated  by  this
       Agreement, including but not limited to any income, transfer, sales, use,
       gross  receipts or  documentary  stamp  taxes,  but  excluding  any North
       Carolina Highway Use Taxes on vehicles purchased by Buyer (which shall be
       paid by Buyer).

              2.2.(d) Income and Franchise  Taxes.  Any Liability of Company for
       Federal  income taxes and any state or local income,  profit or franchise
       taxes (and any penalties or interest due on account thereof).

              2.2.(e) Insured Claims.  Any Liability of Company insured against,
       to the extent such Liability is or will be paid by an insurer.

              2.2.(f) Product Liability. Any Liability of Company arising out of
       or in any way  relating to or  resulting  from any product  manufactured,
       assembled or sold prior to the Closing Date  (including  any Liability of
       Company for claims made for injury to person, damage to property or other
       damage,  whether made in product  liability,  tort, breach of warranty or
       otherwise).

              2.2.(g) Debt Obligations.  Any long or short-term debt obligations
       of Company for money  borrowed,  including  overdraft and advances ("Debt
       Obligations").

              2.2.(h)  Environmental  Liabilities.  Any  Liabilities  arising in
       connection  with any  Environmental  Action (as defined  below) where any
       such  Environmental  Action or Liability (i) is related in any way either
       to any  Purchased  Asset or  Purchased  Facility or to  Company's  or any
       previous owner's or operator's  ownership,  operation or occupancy of the
       Juice  Division or the Purchased  Facilities  and Purchased  Assets being
       transferred  to Buyer,  or to any other  assets of  Company,  and (ii) in
       whole  or  in  part  occurred,   existed,  arose  out  of  conditions  or
       circumstances that existed,  or was caused on or before the Closing Date,
       whether  or not known to  Company,  including,  without

                                      -9-

<PAGE>


       limitation,  any Liability  relating to the matters described on Schedule
       2.2.(h).  As used herein,  "Environmental  Action"  means any  pollution,
       threat to the  environment,  or exposure to, or manufacture,  processing,
       distribution, use, treatment, generation, existence, transport, handling,
       holding,  removal,  abatement,   remediation,   recycling,   reclamation,
       management,  presence,  disposal, emission,  discharge,  storage, escape,
       seepage,  leakage or release of, or threatened  release of, any Hazardous
       Substances (as defined below) in any location.  As used herein "Hazardous
       Substance"  means  pollutants,  contaminants,   chemicals,  compounds  or
       industrial,  toxic, hazardous or petroleum or petroleum-based  substances
       or wastes,  waste  waters or  byproducts,  including  without  limitation
       asbestos,  polychlorinated biphenyls or urea formaldehyde,  and any other
       substances  subject to regulation under any Environmental Law (as defined
       in Section 4.11.(c)).  The Liabilities  described in this Section 2.2.(h)
       include,  without  limitation,  Liabilities  arising under any applicable
       federal or state  Environmental Law, including,  without limitation,  the
       Federal Comprehensive Environmental Response,  Compensation and Liability
       Act, as amended, 42 U.S.C.ss. 9601 et. seq. -- --- ("CERCLA"),  but shall
       not include any Liability described in this Section 2.2.(h) arising after
       the Closing Date relating to matters,  substances or conditions which, as
       at the Closing Date, do not  constitute a violation of any  Environmental
       Law  or do  not  require  remediation  or  corrective  action  under  any
       Environmental Law.

              2.2.(i) Litigation Matters.  Any Liability of Company with respect
       to any action, suit, proceeding,  arbitration,  investigation or inquiry,
       whether civil, criminal or administrative ("Litigation"),  whether or not
       described in Schedule 4.10.

              2.2.(j)  Infringements.  Any Liability of Company to a third party
       for infringement or misappropriation of such third party's Trade Rights.

              2.2.(k) Transaction Expenses.  All Liabilities incurred by Company
       in  connection  with this  Agreement  and the  transactions  contemplated
       herein.

              2.2.(l)  Liability  For  Breach.  Liabilities  of Company  for any
       breach or failure to perform any of Company's  covenants  and  agreements
       contained  in, or made  pursuant  to, this  Agreement,  or,  prior to the
       Closing, any other contract, whether or not assumed hereunder,  including
       breach arising from assignment of contracts  hereunder without consent of
       third parties.

              2.2.(m)  Liabilities to Affiliates.  Liabilities of Company to its
       present or former  Affiliates,  except  obligations for  compensation for
       services rendered as an employee pursuant to plans or practices disclosed
       in Schedule 4.16.(a).

              2.2.(n)  Violation of Laws or Orders.  Liabilities  of Company for
       any violation of or failure to comply with any statute,  law,  ordinance,
       rule or regulation (collectively, "Laws") or any order, writ, injunction,
       judgment,   plan  or  decree  (collectively,   "Orders")  of  any  court,
       arbitrator,  department,  commission,  board, bureau, agency,  authority,
       instrumentality or other body, whether federal, state, municipal, foreign
       or  other   (collectively,   "Government   Entities").

                                      -10-
<PAGE>


              2.2.(o) Jackson Sauerkraut Facility. Any liabilities,  obligations
       or  responsibilities  relating to (a)  Company's  property,  equipment or
       machinery within or associated with the Jackson Sauerkraut Facility to be
       leased  back to  Company  pursuant  to  Section  7.7 hereof or (b) any of
       Company's  operations  on, or usage of, the Jackson  Sauerkraut  Facility
       including,    without    limitation,    liabilities,    obligations    or
       responsibilities  arising  as a result of or in  connection  with (i) any
       violation or alleged  violation of any  Environmental Law or (ii) loss of
       life, injury to persons or property or damage to natural resources.

              2.2.(p) Benefit Plan Liabilities.  Except as specifically provided
       in Section 6.1 hereof,  Liabilities  obligations or  responsibilities  of
       Company  relating to any Employee  Plan/Agreement  (as defined in Section
       4.16.(a)  hereof),  or to any "employee pension benefit plan," as defined
       in  Section  3(2)  of  ERISA,  whether  or not  terminated,  established,
       maintained or contributed to by Company or any of its ERISA Affiliates at
       any time or to which Company or any of its ERISA  Affiliates  are or have
       been  obligated to  contribute to at any time ("ERISA  Affiliate  Plan");
       including any liability (i) to the Pension Benefit  Guaranty  Corporation
       under Title IV of ERISA;  (ii) relating to a  multiemployer  plan;  (iii)
       with respect to non-compliance  with COBRA or HIPAA; (iv) with respect to
       noncompliance with any other applicable provision of the Code or ERISA or
       any other applicable laws; or (v) with respect to any suit, proceeding or
       claim  which is brought  against the Buyer with  respect to any  Employee
       Plan/Agreement   or  ERISA   Affiliate   Plan,   against   any   Employee
       Plan/Agreement  or ERISA  Affiliate  Plan,  or against any  fiduciary  or
       former fiduciary of any such Employee  Plan/Agreement  or ERISA Affiliate
       Plan; or (vi) for claims  incurred under or in connection  with Company's
       health plans prior to the Closing Date (whether or not reported); and

              2.2.(q)  Termination  Liabilities.   Liabilities,  obligations  or
       responsibilities  of Company relating to the employment or termination of
       employment by Company of any individual  (including,  but not limited to,
       any  employee  of  Company),  except as  expressly  assumed  by the Buyer
       pursuant to Section 6.1 hereof.

              2.2.(r)  Workers  Compensation.   Liabilities  or  obligations  of
       Company arising in connection  with or relating to incidents  relating to
       matters  covered under workers  compensation  laws occurring prior to the
       Closing Date.

3.     PURCHASE PRICE - PAYMENT

       3.1.  Purchase Price.  The purchase price (the "Purchase  Price") for the
Purchased  Assets shall be $7,000,000  plus (i) the Net Asset Value and (ii) the
assumption of the Assumed Liabilities.

       3.2. Payment of Purchase Price. The Purchase Price shall be paid by Buyer
as follows:

                                      -11-
<PAGE>

              3.2.(a)  Assumption of  Liabilities.  At the Closing,  Buyer shall
       deliver to Company  such  documents  and  instruments  as are  reasonably
       required to evidence the assumption of the Assumed Liabilities.

              3.2.(b) Cash and Stock to Company. At the Closing, Buyer (i) shall
       deliver to Company cash in an amount equal to the sum of $4,000,000  plus
       the Preliminary Net Asset Value, and shall deliver and issue in Company's
       name that  number of shares of  Buyer's  Class A Common  Stock,  $.01 par
       value  ("Northland  Stock")  that is equal to  $3,000,000  divided by the
       "Northland Stock Value" as of the Closing Date.

              3.2.(c) Adjustment of Purchase Price

                     (i) Interim Adjustment.  In the event that the Closing Date
              is prior to January 5, 1999, on January 9, 1999 either (A) Company
              shall pay to Buyer the amount of cash, if any, by which the amount
              paid to Company on the Closing Date exceeds the sum of (I) the Net
              Asset Value as reflected on the Interim Closing Balance Sheet, and
              (II)  $4,000,000,  with no  interest;  or (B)  Buyer  shall pay to
              Company the amount,  if any, by which the sum of (I) the Net Asset
              Value, as reflected on the Interim Closing Balance Sheet,  and (B)
              $4,000,000  exceeds  the  amount  of cash paid to  Company  on the
              Closing  Date,  with no  interest.  The  amount,  if any,  paid by
              Company or Buyer pursuant to this Subsection  3.2.(c)(i)  shall be
              referred to herein as the "Interim  Adjustment." In the event that
              the Closing Date is on or after January 5, 1999, there shall be no
              Interim Adjustment.

                     (ii) Final Adjustment.  On or before the fifth business day
              following the determination of the Final Closing Balance Sheet (as
              hereinafter  defined) (such date being hereinafter  referred to as
              the "Settlement Date"),  either (A) Company shall pay to Buyer the
              amount,  if any,  by which the sum of the  amount  paid in cash to
              Company on the Closing Date plus or minus, as the case may be, the
              amount of the Interim  Adjustment,  exceeds the sum of (I) the Net
              Asset Value, as reflected on the Final Closing Balance Sheet,  and
              (II)  $4,000,000,  together with interest on the amount being paid
              from the  Closing  Date to the date of the  payment at the rate of
              six  percent  per annum;  or (B) Buyer  shall pay to  Company  the
              amount,  if any, by which the sum of (I) the Net Asset  Value,  as
              reflected on the Final Closing Balance Sheet,  and (II) $4,000,000
              exceeds  the sum of  amount  paid in  cash to the  Company  on the
              Closing Date, plus or minus, as the case may be, the amount of the
              Interim  Adjustment,  together  with  interest on the amount being
              paid from the  Closing  Date to the date of payment at the rate of
              six percent per annum.

                                      -12-
<PAGE>

              3.2.(d)  Northland  Stock Value.  For purposes of this  Agreement,
       Northland  Stock  Value  shall mean the price $0.50 under the closing bid
       price  of  Northland  Stock on the  National  Association  of  Securities
       Dealers Automated  Quotations  System ("Nasdaq")  exchange on the Closing
       Date.

              3.2.(e) Method of Payment. All payments of cash under this Section
       3.2 shall be made by wire transfer of immediately  available  funds to an
       account  designated  by the recipient not less than 48 hours prior to the
       time for payment specified herein.

       3.3. Determination of Net Asset Value

              3.3.(a) Definition of Net Asset Value. The term "Net Asset Value "
       shall mean the dollar amount by which the net book value of the Purchased
       Assets exceeds the net book value of the Assumed Liabilities, both to the
       extent as reflected in the Final Closing  Balance Sheet,  Interim Closing
       Balance Sheet or Preliminary  Closing Balance Sheet, as applicable.  Only
       Purchased  Assets and  Assumed  Liabilities  shall be  considered  in the
       calculation of Net Asset Value;  provided that no value shall be assigned
       to any of the Purchased  Assets (or allocable part thereof)  constituting
       the "Exclusive  Premises" for the Jackson  Sauerkraut  Facility under the
       lease to be entered into pursuant to Section 7.7 hereof.

              3.3.(b) Preliminary and Interim Closing Balance Sheets

                     (i)  Preliminary  Closing  Balance  Sheet.  For purposes of
              determining  the Net Asset Value and the Purchase Price payable by
              the Buyer at the Closing,  not less than five  business days prior
              to the Closing  Date,  Company  shall,  in  consultation  with the
              Buyer,  prepare and deliver to Buyer a balance  sheet of the Juice
              Division as of the close of business November 21, 1998 which shall
              represent  Company's  reasonable  estimate  of the  Final  Closing
              Balance  Sheet had Closing  occurred on November 22, 1998 provided
              that if the Closing Date shall be on or after January 5, 1999, the
              Company shall deliver a balance sheet of the Juice  Division as of
              the close of business on December 26, 1998;  such balance sheet to
              be in  form  and  detail  identical  to,  and  in  its  accounting
              principles  and policies  consistent in every  respect  with,  the
              Recent  Balance  Sheet  as  defined  in  Section  4.4  hereof  and
              accompanied  by schedules  setting forth in reasonable  detail all
              assets and liabilities included therein. Such balance sheet or the
              accompanying  schedules  shall  contain  sufficient  detail of the
              Purchased Assets and Assumed  Liabilities for the determination of
              Net Asset  Value.  In the event Buyer  shall  object to any of the
              information  set  forth  on  the  balance  sheet  or  accompanying
              schedules as presented by Company,  the parties shall negotiate in
              good faith and agree on  appropriate  adjustments  to the end that
              such balance sheet and accompanying schedules reflect a reasonable
              estimate of the Final  Closing  Balance  Sheet and Net Asset Value
              (the estimated balance sheet as finally  determined by the parties
              pursuant  to  this   subsection  is  herein  referred  to  as  the
              "Preliminary  Closing  Balance


              Sheet").  In connection with the  determination of the Preliminary
              Closing  Balance  Sheet,  Company  shall  provide  to  Buyer  such
              information and detail as Buyer shall reasonably request.

                     (ii) Interim  Closing  Balance Sheet. In the event that the
              Closing Date is prior to January 5, 1999,  Company  shall  prepare
              and  deliver to Buyer,  on or prior to January 6, 1999,  a balance
              sheet  of the  Juice  Division  as of the  close  of  business  on
              December  26, 1998,  which shall  represent  Company's  reasonable
              estimate of the Final Closing  Balance Sheet had Closing  occurred
              on December 27, 1998, such balance sheet to be prepared  following
              the same procedures and in accordance with the criteria applicable
              to the  Preliminary  Closing  Balance Sheet in Section  3.2.(b)(i)
              (the "Interim Closing Balance Sheet").

              3.3.(c) Final Closing Balance Sheet. The balance sheet of Company,
       prepared as of the Effective Time and certified by Deloitte & Touche LLP,
       Buyer's  independent  accountants  ("Buyer's   Accountants"),   shall  be
       prepared as follows:

                     (i)  Within 45 days after the  Closing  Date,  Buyer  shall
              deliver to Company a balance sheet of the Juice Division as of the
              close of business on the  business  day  immediately  prior to the
              Closing  Date  (hereinafter  the  "Effective  Time"),  prepared in
              accordance with generally accepted accounting  principles from the
              books and  records  of  Company,  on a basis  consistent  with the
              generally accepted accounting  principles  theretofore followed by
              Company  in the  preparation  of the Recent  Balance  Sheet and in
              accordance  with this  Section  3.3,  and  fairly  presenting  the
              financial position of Juice Division as of the Effective Time. The
              balance sheet shall be  accompanied  by detailed  schedules of the
              Purchased  Assets  and  Assumed  Liabilities  and by a  report  of
              Buyer's  Accountants  (A)  setting  forth the  amount of Net Asset
              Value (as  defined  above)  reflected  in the balance  sheet,  (B)
              stating  that (1) the  examination  of the balance  sheet has been
              made in accordance with generally  accepted auditing standards and
              (2) the  balance  sheet  has  been  prepared  in  accordance  with
              generally accepted  accounting  principles,  on a basis consistent
              with the accounting  principles  theretofore  followed by Company,
              except as otherwise  provided in this Section 3.3, and (C) setting
              forth the amount of any  adjustment  to the  Purchase  Price to be
              paid and by whom pursuant to Section 3.2.(c) hereof.

                     (ii) Within 30 days  following  the delivery of the balance
              sheet  referred  to in  (i)  above,  Company  or  its  independent
              accountants  ("Company's  Accountants")  may  object to any of the
              information  contained  in  said  balance  sheet  or  accompanying
              schedules  which  could  affect  the  necessity  or  amount of any
              payment by Buyer or Company  pursuant to Section  3.2.(c)  hereof.
              Any  such  objection  shall be made in  writing  and  shall  state
              Company's determination of the amount of the Net Asset Value.

                                      -14-
<PAGE>


                     (iii) In the event of a dispute or disagreement relating to
              the balance sheet or schedules  which Buyer and Company are unable
              to resolve,  either  party may elect to have all such  disputes or
              disagreements   resolved  by  an  accounting  firm  of  nationally
              recognized  standing (the "Third  Accounting Firm") to be mutually
              selected by Company and Buyer or, if no agreement  is reached,  by
              Company's   Accountants   and  Buyer's   Accountants.   The  Third
              Accounting  Firm shall make a resolution  of the balance  sheet of
              the Juice Division as of the Effective Time and the calculation of
              Net Working Capital  Adjustment,  which shall be final and binding
              for purposes of this Article 3. The Third Accounting Firm shall be
              instructed to use every reasonable  effort to perform its services
              within 15 days of  submission  of the balance  sheet to it and, in
              any case, as soon as practicable  after such submission.  The fees
              and expenses for the services of the Third  Accounting  Firm shall
              be shared by Buyer and Company as follows:

                   Company  shall pay a  percentage  of such  fees and  expenses
equal to A/(A+B)  and Buyer  shall pay a  percentage  of such fees and  expenses
equal to B/(A+B),  where A is equal to the absolute  value of the difference (in
dollars)  between Net Asset Value as finally  determined by the Third Accounting
Firm and Net Asset Value as reflected in the objection prepared and delivered by
Company in accordance with Section  3.3.(c)(ii),  and B is equal to the absolute
value of the  difference  (in  dollars)  between  the Net Asset Value as finally
determined by the Third  Accounting Firm and Net Asset Value as reflected in the
report prepared and delivered by Buyer in accordance with Section 3.3.(c)(i). As
used in this  Agreement,  the term "Final Closing  Balance Sheet" shall mean the
balance  sheet  of the  Juice  Division  as of the  Effective  Time  as  finally
determined for purposes of this Article 3, whether by acquiescence of Company in
the  figures  supplied  by Buyer  in  accordance  with  Section  3.3.(c)(i),  by
negotiation  and  agreement  of the parties or by the Third  Accounting  Firm in
accordance with Section 3.3.(c)(iii).

                     (iv) Buyer agrees to permit Company, Company's Accountants,
              and  their  respective  representatives,  during  normal  business
              hours,  to have  reasonable  access to,  and to  examine  and make
              copies of, all books and records of the Juice Division,  including
              but not limited to the books, records,  schedules, work papers and
              audit  programs  of Buyer and  Buyer's  Accountants  and access to
              representatives of Buyer's Accountants, which documents and access
              are  necessary to review the balance  sheet  delivered by Buyer in
              accordance  with  Section  3.3.(c)(i).   In  addition,   Company's
              Accountants  shall have the  opportunity  to observe the taking of
              the inventory in connection  with the  preparation of such balance
              sheet.  Company similarly agrees to permit Buyer's Accountants and
              their respective representatives, during normal business hours, to
              have  reasonable  access to any books and records of Company which
              do not  constitute  Purchased  Assets,  in order to enable them to
              prepare such balance sheet.

                                      -15-
<PAGE>


                     (v)   Notwithstanding   any  provision   contained   herein
              requiring  that the Final  Closing  Balance Sheet be prepared in a
              manner  consistent  with Company's past practices or in accordance
              with generally accepted accounting  principles,  the Final Closing
              Balance Sheet shall be prepared utilizing the following criteria:

                            (1) Prepaid expenses shall be valued at the net book
                     value  thereof,  provided  that (i) there shall be no value
                     assigned  to slotting  fees or  advances  paid more than 30
                     days prior to Closing or paid  pursuant to  proposals  made
                     after August 26, 1998 for which the prior  written  consent
                     of Buyer was not  obtained and (ii) there shall be no value
                     assigned  to  advances   pursuant  to  the  LUA  Agreements
                     described in Section 7.19 hereof.

                            (2) Inventory shall be valued in accordance with the
                     following standards: A physical inventory shall be taken by
                     Buyer's Accountants as of the Effective Time.

                            Inventory which relates to discontinued  products or
                            which is otherwise obsolete shall not be valued.

                            Inventory  (other than (i)  cranberry  concentrates,
                            (ii) the Inventory  listed and described on Schedule
                            3.3.(c) or (iii) as  otherwise  agreed to in writing
                            by the  parties)  which  represents  more  than  six
                            months projected  requirements based on the prior 12
                            months' usage of any item of inventory  shall not be
                            valued.

                            Only  inventory of first quality and good and usable
                            or saleable in the ordinary course of business shall
                            be valued,  provided that all cranberry concentrates
                            of first quality shall be valued at Company's cost.

                            Except to the extent otherwise  provided for herein,
                            inventory   shall  be  valued  in  accordance   with
                            Company's past practices at Company's cost.

                            (3) All accrued  liabilities  (which  shall  exclude
                     compensation and all related expenses to be paid by Company
                     at Closing pursuant to Section 3.4) shall be sufficient for
                     the payment in full of the liabilities to which they relate
                     and  accrued  expenses  shall  reflect  all  accruals  of a
                     character  that would be reflected  in a manner  consistent
                     with a year-end balance sheet.

                            (4) No insurance claim relating to damage to or full
                     or partial loss of any property occurring after the date of
                     the Recent  Balance  Sheet

                                      -16-
<PAGE>

                     shall  be  valued  in  excess  of the  book  value  (net of
                     accumulated  depreciation) of such property as reflected in
                     the Recent Balance Sheet.

                            (5)   Deferred   costs,   deferred   taxes  and  any
                     intangible  assets  of  the  Juice  Division  shall  not be
                     valued.

       3.4.  Other  Payments  and  Adjustments.  The  amount  of wages and other
remuneration  due in respect of periods to and including  the Effective  Time to
employees  of Company  and the amount of bonuses due to such  employees  for all
such periods will be paid by Company  directly to such employees.  Except to the
extent  taken into  account on the Final  Closing  Balance  Sheet,  Buyer  shall
receive a credit on the  Settlement  Date in an amount equal to all vacation and
holiday  pay unpaid by  Company as of the  Effective  Time  attributable  to any
period or partial  period of employment by Company prior to the Effective  Time,
plus employee payroll taxes  applicable  thereto due or to become due, for those
Transferred  Employees and  Transferred  Union Employees who will be employed by
Buyer  after the  Closing  and (i) who have not as of the  Effective  Time taken
vacation,  holiday or sick time earned  prior to  Closing,  or (ii) who have not
earned  vacation,  holiday or sick time as of the  Effective  Time but who would
have earned  vacation  and holiday pay for any such period or partial  period of
employment  prior to the  Closing (on a pro rata  basis) had they  continued  as
employees  of Company to the date when such  vacation and holiday pay would have
accrued to them.

       3.5.   Allocation  of  Purchase  Price.  The  aggregate   Purchase  Price
(including  the  assumption  by  Buyer  of the  Assumed  Liabilities)  shall  be
allocated  among the  Purchased  Assets by  agreement  of the  parties  prior to
Closing, provided that Inventory shall be valued at the lower of cost or market,
determined  on a per item basis,  for purposes of such  allocation.  Company and
Buyer will follow and use such  allocation in all tax returns,  filings or other
related reports made by them to any  governmental  agencies.  To the extent that
disclosures  of this  allocation  are  required to be made by the parties to the
Internal  Revenue  Service  ("IRS") under the  provisions of Section 1060 of the
Internal  Revenue  Code of 1986,  as amended  (the  "Code")  or any  regulations
thereunder,  Buyer and Company will  disclose such reports to the other prior to
filing with the IRS.

4.     REPRESENTATIONS AND WARRANTIES OF COMPANY

       Company makes the following representations and warranties to Buyer, each
of which is true and correct on the date  hereof,  shall remain true and correct
to and  including the Closing  Date,  shall be  unaffected by any  investigation
heretofore or hereafter  made by Buyer,  or any knowledge of Buyer other than as
specifically disclosed in the Disclosure Schedule delivered to Buyer at the time
of the  execution  of this  Agreement,  and shall  survive  the  Closing  of the
transactions provided for herein.

                                      -17-
<PAGE>

       4.1. Corporate

              4.1.(a) Organization.  Company is a corporation duly incorporated,
       validly  existing and in good standing under the laws of the State of New
       York.

              4.1.(b) Corporate Power. Company has all requisite corporate power
       and authority to own,  operate and lease its properties,  to carry on its
       business  as and where  such is now being  conducted,  to enter into this
       Agreement  and the other  documents  and  instruments  to be executed and
       delivered by Company  pursuant  hereto and to carry out the  transactions
       contemplated hereby and thereby.

              4.1.(c) Qualification. Company is duly licensed or qualified to do
       business  as a  foreign  corporation,  and is in good  standing,  in each
       jurisdiction  wherein the character of the properties  owned or leased by
       it, or the nature of its business,  makes such licensing or qualification
       necessary,  except  where  the  failure  so to  qualify  would not have a
       Material Adverse Effect upon (i) the Purchased Assets, (ii) the business,
       operations  or financial  condition of the Juice  Division,  or (iii) the
       ability of Company to consummate the  transactions  contemplated  hereby.
       The states in which  Company is licensed or  qualified  to do business by
       reason of the  business  or assets of the Juice  Division  are  listed in
       Schedule 4.1.(c).

              4.1.(d)  Subsidiaries.  Except  with  respect to the  subsidiaries
       described in Schedule 4.1.(d) ("Subsidiaries"),  Company does not own any
       controlling interest in any corporation, partnership or other entity.

       4.2.  Authority.  The  execution  and delivery of this  Agreement and the
other documents and instruments to be executed and delivered by Company pursuant
hereto and the consummation of the transactions  contemplated hereby and thereby
have been duly  authorized  by the Board of Directors of Company.  No notice to,
meeting  of,  action by, or approval  of any of the  shareholders  of Company is
necessary to authorize  this  Agreement or any of the  Ancillary  Agreements  to
which it is a party or to  consummate  the  transaction  contemplated  hereby or
thereby.  No other or further corporate act or proceeding on the part of Company
is necessary to authorize this Agreement or the other  documents and instruments
to be executed and delivered by Company  pursuant hereto or the  consummation of
the transactions  contemplated hereby and thereby.  This Agreement  constitutes,
and when  executed and  delivered,  the other  documents and  instruments  to be
executed and delivered by Company  pursuant  hereto will  constitute,  valid and
binding  agreements of Company,  enforceable in accordance with their respective
terms, except as such may be limited by bankruptcy,  insolvency,  reorganization
or other laws affecting  creditors' rights  generally,  and by general equitable
principles.

       4.3.  No  Violation.  Except as set forth on  Schedule  4.3,  neither the
execution and delivery of this Agreement,  the Ancillary Agreements or the other
documents  and  instruments  to be executed and  delivered  by Company  pursuant
hereto, nor the consummation by Company of the transactions  contemplated hereby
and  thereby  (a) will  violate  any  applicable  Law or Order,  (b)  except for
applicable  requirements of the Hart-Scott-Rodino  Antitrust

                                      -18-
<PAGE>

Improvements  Act of 1976 (the  "HSR  Act"),  will  require  any  authorization,
consent,  approval,  exemption  or other  action by or notice to any  Government
Entity  (including,  without  limitation,  under any  "plant-closing" or similar
law), or (c) subject to obtaining the consents referred to in Schedule 4.3, will
violate or conflict  with,  or  constitute  a default (or an event  which,  with
notice or lapse of time, or both,  would  constitute a default)  under,  or will
result in the  termination  of, or accelerate  the  performance  required by, or
result in the creation of any Lien (as defined in Section  4.12.(a)) upon any of
the assets of the Juice Division under, any term or provision of the Certificate
of  Incorporation  or  By-laws  of  Company  or  of  any  contract,  commitment,
understanding, arrangement, agreement or restriction of any kind or character to
which  Company is a party or by which Company or any of its assets or properties
may be bound or affected.

       4.4. Financial Statements. Included as Schedule 4.4 are true and complete
copies of the unaudited financial statements of the Juice Division consisting of
(i) statement of working capital of the Juice Division as of June 27, 1998; (ii)
divisional  income  statements of the Juice  Division for the fiscal years ended
March 31,  1997 and March 31,  1998;  and (iii) a fixed asset  statement  of the
Juice  Division  as of June  27,  1998  ("Recent  Balance  Sheet").  All of such
financial  statements  (including all notes and schedules  contained  therein or
annexed  thereto)  are  true,  complete  and  accurate,  have been  prepared  in
accordance with generally accepted accounting principles (except, in the case of
unaudited  statements,  for the  absence of  footnote  disclosure)  applied on a
consistent  basis,  provided  that  in the  Recent  Balance  Sheet  and  related
statements  are  subject  to  normal  year-end  adjustments  (which  will not be
material  individually  or in the  aggregate),  have been prepared in accordance
with the books and records of Company,  and fairly  present,  in accordance with
generally accepted accounting principles,  the assets, liabilities and financial
position,  the results of  operations,  and cash flows of the Juice Division and
the Juice  Division  Business  as of the  dates  and for the  years and  periods
indicated  and  represent  Company's  good faith,  best  estimate of the assets,
liabilities and financial position,  the results of operations and cash flows of
the Juice Division and the Juice Division  Business if operated on a stand alone
basis  (except as  described on Schedule 4.4  attached  hereto).  The  Estimated
Closing Balance Sheet and the Final Closing Balance Sheet shall be in accordance
with the specifications set forth in Article 3.

       4.5. Tax Matters.

              4.5.(a)  Tax  Returns  Filed.  Except  as set  forth  on  Schedule
       4.5.(a), all federal, state, foreign, county, local and other tax returns
       required to be filed by or on behalf of Company  have been  timely  filed
       and when filed were true and correct in all  material  respects,  and the
       taxes shown as due thereon were paid or adequately  accrued.  Company has
       duly withheld and paid all taxes which it is required to withhold and pay
       relating  to  salaries  and  other  compensation  heretofore  paid to the
       employees of Company and the Juice Division.

              4.5.(b)  Tax Audits.  The federal and state  income tax returns of
       Company have been audited by the Internal Revenue Service and appropriate
       state taxing  authorities  for the periods and to the extent set forth in
       Schedule 4.5.(b),  and Company has not received from the Internal Revenue
       Service or from the tax authorities of any 

                                      -19-
<PAGE>

       state,  county, local or other jurisdiction any notice of underpayment of
       taxes or other  deficiency  which has not been paid nor any  objection to
       any  return  or  report  filed  by  Company.  There  are  outstanding  no
       agreements  or waivers  extending  the  statutory  period of  limitations
       applicable to any tax return or report.

       4.6. Accounts  Receivable.  All accounts receivable of the Juice Division
reflected on the Recent Balance  Sheet,  and as incurred in the normal course of
business since the date thereof,  represent  arm's length sales actually made in
the ordinary course of business.

       4.7.  Inventory.  All  Inventory of the Juice  Division  reflected on the
Recent Balance Sheet  consists of a quality and quantity  usable and saleable in
the ordinary  course of business,  had an  aggregate  commercial  value at least
equal to the aggregate  value shown on such balance sheet (other than  cranberry
concentrates)  and is valued in accordance  with generally  accepted  accounting
principles  at the lower of cost (on a FIFO  basis) or market  (on an  aggregate
basis). All inventory purchased since the date of such balance sheet consists of
a quality and quantity  usable and saleable in the ordinary  course of business.
Except as set forth in Schedule  4.7,  all  inventory  of the Juice  Division is
located at the Purchased Facilities.  Except as set forth on Schedule 4.7, as of
October 29, 1998, the cost of finished goods contained in inventory of the Juice
Division  constitutes  items produced pursuant to contracts or open orders taken
in the ordinary  course of business,  from regular  customers of Company with no
recent history of credit problems with respect to Company.  Neither Company nor,
to the  knowledge  of Company,  any such  customer is in material  breach of the
terms of any obligation to the other, and no valid grounds exist for any set-off
of amounts  billable to such customers for the finished goods. All such finished
goods are of a quality  ordinarily  produced in accordance with the requirements
of the orders to which such finished goods may be identified,  are fit for human
consumption,  are saleable based on Company's  normal sales  experience prior to
the  expiration  of their shelf life,  if any,  and will  require no rework with
respect to  services  performed  prior to  Closing.  All  packaging,  labels and
finished goods  contained in the Juice  Division  inventory are in compliance in
all material respects as to content, labeling and packaging with applicable laws
and regulations (including,  without limitation, those of the U.S. Department of
Agriculture and U.S. Food and Drug Administration). Schedule 4.7 contains a list
of all inventory of Customers of the Juice Division supplied to Company and held
by the Company as of June 27, 1998.

       4.8. Absence of Certain Changes. Except as and to the extent set forth in
Schedule 4.8, since the date of the Recent Balance Sheet there has not been:

              4.8.(a) No Adverse Change. Any change in the financial  condition,
       assets, Liabilities,  business,  prospects or operations of Company which
       has had or could reasonably be expected to have a Material Adverse Effect
       on the business or properties of the Juice Division;

                                      -20-
<PAGE>

              4.8.(b)  No  Damage.  Any  loss,  damage or  destruction,  whether
       covered by insurance or not,  affecting  Company's business or properties
       which has had or could  reasonably be expected to have a Material Adverse
       Effect on the business or properties of the Juice Division;

              4.8.(c)  No  Increase  in   Compensation.   Any  increase  in  the
       compensation,  salaries  or wages  payable  or to become  payable  to any
       employee,   broker,   representative  or  agent  of  the  Juice  Division
       (including,  without  limitation,  any increase or change pursuant to any
       bonus, pension, profit sharing,  retirement,  commission or other plan or
       commitment),  or any bonus or other  employee  benefit  granted,  made or
       accrued;

              4.8.(d) No Labor Disputes. Any labor dispute or disturbance, other
       than routine individual grievances which are not material individually or
       in the  aggregate  to the  business,  financial  condition  or results of
       operations of the Juice Division;

              4.8.(e) No Nonordinary Commitments.  Any commitment or transaction
       by  Company  with  respect to the  business  or  properties  of the Juice
       Division  (including,   without  limitation,  any  borrowing  or  capital
       expenditure)  other than in the  ordinary  course of business  consistent
       with past practice;

              4.8.(f)  No  Disposition  of  Property.  Any sale,  lease or other
       transfer or disposition of any material properties or assets of the Juice
       Division,  except for the sale of inventory  items in the ordinary course
       of business;

              4.8.(g) No Liens. Any Lien made on any of the properties or assets
       of the Juice Division, except for Permitted Real Property Liens;

              4.8.(h) No Amendment of Contracts. Any entering into, amendment or
       termination  by  Company  of  any  contract  associated  with  the  Juice
       Division, or any waiver of material rights thereunder,  other than in the
       ordinary  course  of  business   consistent  with  past  practice  or  as
       contemplated by this Agreement;

              4.8.(i) Credit. Any grant of credit to any customer or distributor
       of the Juice  Division on terms or in amounts more  favorable  than those
       which have been extended to such customer or distributor in the past, any
       other change in the terms of any credit heretofore extended, or any other
       change of Company's policies or practices with respect to the granting of
       credit with respect to any customer or distributor of the Juice Division;

              4.8.(j)  No  Accounting  Changes.  Any  change  in any  method  of
       accounting or accounting practice; or

              4.8.(k) No Unusual  Events.  Any other material event or condition
       not in the ordinary course of business of the Juice Division.

       4.9.  Absence  of  Undisclosed  Liabilities.  Except as and to the extent
specifically  disclosed in the Recent Balance Sheet,  or in Schedule 4.9 or with
respect to claims or  liabilities  for which  Company  will be fully  covered by
existing  insurance policies of Company (other than retention amounts under such
insurance policies), the Juice Division does not have any Liabilities other than
commercial  liabilities  and  obligations  incurred since the date of the Recent
Balance  Sheet in the ordinary  course of business and  consistent in amount and
nature

                                      -21-
<PAGE>


with past practice and none of which has or will have a Material  Adverse Effect
on the business, properties, financial condition or results of operations of the
Juice  Division.  Except as and to the extent  described  in the Recent  Balance
Sheet  or in  Schedule  4.9,  Company  has no  knowledge  of any  basis  for the
assertion  against  Company  of any  Liability  and there are no  circumstances,
conditions, happenings, events or arrangements,  contractual or otherwise, known
to the Company, which may give rise to Liabilities of the Juice Division, except
commercial  liabilities and  obligations  incurred in the ordinary course of the
Juice  Division's  business  and  consistent  in  amount  and  nature  with past
practice.

       4.10. No Litigation.  Except as set forth in Schedule  4.10,  there is no
Litigation pending or, to the knowledge of Company,  threatened against Company,
its  directors  (in such  capacity),  its  business  or any of its assets  which
relates to the Juice Division or which has had or reasonably be expected to have
a Material  Adverse Effect on the business or properties of the Juice  Division,
nor does Company know, or have grounds to know, of any basis for any Litigation.
Schedule 4.10 also identifies all Litigation which relates to the Juice Division
to which Company or any of its  directors  have been parties since July 1, 1993.
Except as set forth in Schedule 4.10,  Company's business and assets relating to
the Juice Division are not subject to any Order.

       4.11. Compliance With Laws and Orders

              4.11.(a) Compliance. Except as set forth in Schedule 4.11.(a), the
       Juice  Division  (including  each and all of its  operations,  practices,
       properties and assets) is in compliance in all material respects with all
       applicable  Laws  and  Orders,  including,   without  limitation,   those
       applicable  to  discrimination  in  employment,  occupational  safety and
       health,  trade practices,  competition and pricing,  product  warranties,
       zoning,  building  and  sanitation,   employment,  retirement  and  labor
       relations,  product advertising and the Environmental Laws as hereinafter
       defined.  Except  as set  forth in  Schedule  4.11.(a),  Company  has not
       received notice of any violation or alleged  violation of, and is subject
       to no Liability for past or  continuing  violation of, any Laws or Orders
       in connection with the operations or business of the Juice Division.  All
       reports and returns  required to be filed by Company with any  Government
       Entity  with  respect to the Juice  Division  have been  filed,  and were
       accurate and complete when filed.  Without limiting the generality of the
       foregoing:

                     (i) Except as set forth on Schedule  4.11.(a),  neither the
              operation  of the  business  of the  Juice  Division  as it is now
              conducted,  nor any  condition  existing  at any of the  Purchased
              Facilities, can reasonably be expected to in any manner constitute
              a nuisance or other tortious  interference  with the rights of any
              person  or  persons  in  such  a  manner  as to  give  rise  to or
              constitute the grounds for a suit, action,  claim or demand by any
              such person or persons seeking  compensation or damages or seeking
              to  restrain,  enjoin  or  otherwise  prohibit  any  aspect of the
              conduct  of  such  business  or  the  manner  in  which  it is now
              conducted.

                                      -22-

<PAGE>

                     (ii)  Company  has  made  all  required   payments  to  its
              unemployment  compensation  reserve  accounts  with respect to the
              operations of the Juice Division with the appropriate governmental
              departments  of the states  where it is required to maintain  such
              accounts, and each of such accounts has a positive balance.

                     (iii)  Company has delivered to Buyer copies of all reports
              of Company  for the past five  years  required  under the  federal
              Occupational Safety and Health Act of 1970, as amended,  and under
              all other  applicable  health and safety laws and regulations with
              respect to the business and operations of the Juice Division.  The
              deficiencies, if any, noted on such reports have been corrected.

              4.11.(b) Licenses and Permits.  Company has all material licenses,
       permits,  approvals,   authorizations  and  consents  of  all  Government
       Entities and all certification  organizations required for the conduct of
       the business (as presently conducted and as proposed to be conducted) and
       operation of the Juice  Division and the Purchased  Facilities.  All such
       licenses, permits,  approvals,  authorizations and consents are described
       in  Schedule  4.11.(b)  and are in full force and  effect.  Except as set
       forth in Schedule 4.11.(b), Company (including its operations, properties
       and assets) is and has been in compliance  in all material  respects with
       all such permits and licenses, approvals, authorizations and consents.

              4.11.(c)  Environmental  Matters.  The applicable Laws relating to
       pollution or protection of the  environment,  including  Laws relating to
       emissions,  discharges,   generation,  storage,  releases  or  threatened
       releases of Hazardous Substances into the environment (including, without
       limitation,  ambient air,  surface water,  ground water,  land surface or
       subsurface strata) or otherwise relating to the manufacture,  processing,
       distribution, use, treatment, storage, disposal, transport or handling of
       Hazardous Substances including,  without limitation, the Clean Water Act,
       the Clean Air Act, the Resource  Conservation and Recovery Act, the Toxic
       Substances Control Act and CERCLA, as amended,  and their state and local
       counterparts are herein  collectively  referred to as the  "Environmental
       Laws".  Without  limiting the  generality of the foregoing  provisions of
       this Section 4.11,  the business and properties of the Juice Division are
       in  compliance in all material  respects  with all material  limitations,
       restrictions,   conditions,   standards,   prohibitions,    requirements,
       obligations, schedules and timetables contained in the Environmental Laws
       or contained in any regulations,  code, plan,  order,  decree,  judgment,
       injunction,  notice or demand  letter  issued,  entered,  promulgated  or
       approved thereunder.  Except as set forth in Schedule 4.11.(c),  there is
       no  Litigation  nor any  demand,  claim,  hearing or notice of  violation
       pending or  threatened  against  Company  with respect to the business or
       operations of the Juice Division or the Purchased  Facilities relating in
       any  way  to  the  Environmental  Laws  or  any  Order  issued,  entered,
       promulgated  or  approved  thereunder.  Except as set  forth in  Schedule
       4.11.(c),  there are no past or  present  (or,  to the best of  Company's
       knowledge,   future)  events,  conditions,   circumstances,   activities,
       practices,  incidents,  actions,  omissions or plans which may  interfere
       with or prevent compliance

                                      -23-
<PAGE>

       or continued  compliance  with the  Environmental  Laws or with any Order
       issued,  entered,  promulgated or approved thereunder with respect to the
       business or operations of the Juice Division or the Purchased Facilities,
       or which may give rise to any  Liability of Company,  including,  without
       limitation,  Liability  under CERCLA or similar  state or local Laws,  or
       otherwise  form the basis of any  Litigation  against  Company,  hearing,
       notice of violation,  study or investigation,  based on or related to the
       manufacture, processing, distribution, use, treatment, storage, disposal,
       transport or handling, or the emission,  discharge, release or threatened
       release into the  environment,  of any Hazardous  Substance in connection
       with the business or  operations  of the Juice  Division or the Purchased
       Facilities.

       4.12. Title to and Condition of Properties.

              4.12.(a)  Marketable Title.  Company has good and marketable title
       to all the  Purchased  Assets,  free and  clear of all  mortgages,  liens
       (statutory or otherwise),  security interests, claims, pledges, licenses,
       equities,  options,  conditional  sales contracts,  assessments,  levies,
       easements,   covenants,   reservations,   restrictions,    rights-of-way,
       exceptions, limitations, charges or encumbrances of any nature whatsoever
       (collectively,  "Liens") except those described in Schedule  4.12.(a) and
       Schedule  4.12.(c),  none of which interfere with the use of the property
       as currently utilized; and, in the case of real property, Liens for taxes
       not yet due or which are being  contested  in good  faith by  appropriate
       proceedings (and which have been sufficiently accrued or reserved against
       in the  Recent  Balance  Sheet),  municipal  and  zoning  ordinances  and
       easements or other encumbrances,  none of which interfere with the use of
       the property as currently  utilized  ("Permitted  Real Property  Liens").
       None of the Purchased Assets are subject to any restrictions with respect
       to the transferability thereof, except that certain contracts may require
       the consent to  assignment  thereof and certain  licenses and permits may
       not be assignable.  Company has complete and unrestricted power and right
       to sell,  assign,  convey and  deliver the  Purchased  Assets to Buyer as
       contemplated  hereby. At Closing,  Buyer will receive good and marketable
       title to all the  Purchased  Assets,  free and  clear of all Liens of any
       nature  whatsoever  except  those  described  in  Schedule  4.12.(a)  and
       Permitted Real Property Liens.

              4.12.(b)  Condition.  All  tangible  assets  (real  and  personal)
       constituting  Purchased Assets hereunder are in good operating  condition
       and repair,  free from any defects  (except for reasonable  wear and tear
       and such minor  defects as do not  interfere  with the use thereof in the
       conduct  of the  normal  operations  of  Company),  have been  maintained
       consistent with the standards  generally followed in the industry and, as
       of the date of this  Agreement and the Closing Date are, or will then be,
       sufficient  to carry on the  business of the Juice  Division as conducted
       during  the  preceding  12  months.  All  buildings,   plants  and  other
       structures owned or otherwise  utilized by the Juice Division are in good
       condition  and repair,  reasonable  wear and tear  excepted,  and have no
       structural  defects  or  defects  affecting  the  plumbing,   electrical,
       sewerage, or heating,  ventilating or air conditioning systems except for
       minor  defects  which do not  interfere  with  the use of the  buildings,
       plants and other structures.

                                      -24-
<PAGE>


              4.12.(c) Real  Property.  Schedules  l.1.(a) and 1.1.(b) set forth
       all real property owned,  used or occupied by Company,  or to be acquired
       by Company in  connection  with the business of the Juice  Division  (the
       "Real   Property"),   including  a  description  of  all  land,  and  all
       encumbrances, easements or rights of way of record (or, if not of record,
       of which Company has notice or knowledge) granted on or appurtenant to or
       otherwise  affecting  such  Real  Property,   the  zoning  classification
       thereof,  and all plants,  buildings or other structures located thereon.
       Schedule  1.1.(b)  also sets forth,  with  respect to each parcel of Real
       Property which is leased,  the material  terms of such lease.  Except set
       forth in Schedule  4.12.(c),  there are now in full force and effect duly
       issued  certificates  of  occupancy  permitting  the  Real  Property  and
       improvements  located thereon to be legally used and occupied as the same
       are now  constituted.  All of the Real Property has  permanent  rights of
       access to dedicated  public  highways.  No fact or condition exists which
       would prohibit or adversely  affect the ordinary  rights of access to and
       from the Real  Property  from and to the existing  highways and roads and
       there is no pending or threatened restriction or denial,  governmental or
       otherwise,  upon such ingress and egress. Except as set forth in Schedule
       4.12.(c),   there  is  not  (i)  any  claim  of  adverse   possession  or
       prescriptive  rights  involving  any  of  the  Real  Property,  (ii)  any
       structure  located on any Real Property  which  encroaches on or over the
       boundaries of neighboring  or adjacent  properties or (iii) any structure
       of any other party which  encroaches on or over the  boundaries of any of
       such Real  Property.  None of the Real  Property  is  located  in a flood
       plain,  flood hazard area,  wetland or lakeshore  erosion area within the
       meaning of any Law. Except as set forth in Schedule  4.12.(c),  no public
       improvements  have been commenced and, to Company's  knowledge,  none are
       planned which in either case may result in special assessments against or
       otherwise  materially  adversely affect any Real Property.  No portion of
       any of the Real  Property  has been used as a landfill  or for storage or
       landfill  of  Hazardous  Substances.  Except  as set  forth  in  Schedule
       4.12.(c),  Company  has no  notice or  knowledge  of any (i)  planned  or
       proposed increase in assessed valuations of any Real Property, (ii) Order
       requiring  repair,  alteration,  or correction of any existing  condition
       affecting any Real Property or the systems or improvements thereat, (iii)
       condition  or  defect  which  could  give  rise to an  order  of the sort
       referred to in "(ii)" above,  or (iv)  underground  storage tanks, or any
       structural,   mechanical,  or  other  defects  of  material  significance
       affecting  any Real  Property  or the  systems  or  improvements  thereat
       (including,  but not limited to,  inadequacy for normal use of mechanical
       systems or disposal or water systems at or serving the Real Property).

              4.12.(d) No Condemnation or  Expropriation.  Neither the whole nor
       any portion of the property or any other assets of the Juice  Division is
       subject to any Order to be sold or is being  condemned,  expropriated  or
       otherwise  taken by any  Government  Entity  with or  without  payment of
       compensation  therefor nor, to the best of Company's  knowledge,  has any
       such condemnation, expropriation or taking been proposed.

                                      -25-
<PAGE>

              4.12.(e) No Certified Survey Map Required. No certified survey map
       or other state,  municipal,  or other governmental approval regarding the
       division,   platting,  or  mapping  of  real  estate  is  required  as  a
       prerequisite  to the conveyance by Company to Buyer (or as a prerequisite
       to the recording of any  conveyance  document) of any Owned Real Property
       or Leased Real Property pursuant to the terms hereof.

       4.13.  Insurance.  Set forth in Schedule  4.13 is a complete and accurate
list and  description  of all policies of fire,  liability,  product  liability,
workers  compensation,  health and other forms of insurance  presently in effect
with respect to the business and properties of the Juice Division. Schedule 4.13
includes,  without  limitation,  the carrier, a summary description of coverage,
the limits of coverage, retention or deductible amounts, date of expiration, and
any pending  claims with  respect to the  business  or  operations  of the Juice
Division or the Purchased Facilities in excess of $10,000. All such policies are
valid,  outstanding and enforceable  policies and provide insurance coverage for
the properties,  assets and operations of the Juice  Division,  of the kinds, in
the  amounts  and  against the risks  customarily  maintained  by  organizations
similarly situated;  and no such policy is subject to any currently  enforceable
retroactive rate or premium adjustment, loss sharing arrangement or other actual
or  contingent   liability   arising  wholly  or  partially  out  of  events  or
circumstances  with respect to the business or operations of the Juice  Division
or the  Purchased  Facilities  arising  prior to the date hereof.  Schedule 4.13
indicates each policy as to which the total incurred losses to date with respect
to business or  operations  of the Juice  Division or the  Purchased  Facilities
exceed $50,000.  No notice of cancellation or termination has been received with
respect to any such policy,  and Company has no knowledge of any act or omission
of Company  which could result in  cancellation  of any such policy prior to its
scheduled  expiration  date.  Company has not been  refused any  insurance  with
respect to any aspect of the business or operations of the Juice Division or the
Purchased  Facilities nor has its coverage been limited by any insurance carrier
to which it has applied  for  insurance  or with which it has carried  insurance
during the last three years.  Company has duly and timely made all claims it has
been  entitled  to make  under  each  policy of  insurance  associated  with the
business or operations of the Juice Division or the Purchased Facilities.  Since
July 1, 1993, all products liability and general liability  policies  maintained
by or for the benefit of Company with respect to the business or  operations  of
the Juice Division or the Purchased  Facilities have been "occurrence"  policies
and not "claims made"  policies.  There is no claim by Company pending under any
such policies  with respect to the business or operations of the Juice  Division
or the Purchased Facilities as to which coverage has been questioned,  denied or
disputed by the underwriters of such policies, and Company knows of no basis for
denial of any claim under any such policy.  Company has not received any written
notice from or on behalf of any insurance  carrier  issuing any such policy that
insurance rates therefor will hereafter be  substantially  increased  (except to
the extent that  insurance  rates may be increased  for all  similarly  situated
risks) or that  there will  hereafter  be a  cancellation  or an  increase  in a
deductible  (or an  increase  in  premiums  in order  to  maintain  an  existing
deductible)  or nonrenewal of any such policy.  Such policies are  sufficient in
all material  respects for compliance by Company with all material  requirements
of law and with the requirements of all material contracts relating to the Juice
Division to which Company is a party.

                                      -26-
<PAGE>

       4.14. Contracts and Commitments.

              4.14.(a)  Real  Property  Leases.  Except as set forth in Schedule
       1.1.(b), Company has no leases of real property for real property used in
       the business of the Juice Division.

              4.14.(b) Personal Property Leases. Except as set forth in Schedule
       1.1.(e),  Company has no leases of personal property used in the business
       or  operations of the Juice  Division  involving  consideration  or other
       expenditure in excess of $10,000 or involving  performance  over a period
       of more than six months.

              4.14.(c)  Purchase  Commitments.  Except  for the  Westfield  Maid
       Cooperative  Agreement or as set forth in Schedule 4.14.(c),  Company has
       no purchase  commitments  for inventory  items or supplies for use in the
       business  of the Juice  Division  that,  together  with  amounts on hand,
       constitute  in  excess of six  months  normal  usage,  or which are at an
       excessive  price,  nor does  Company have any  purchase  commitments  for
       equipment with a price in excess of $50,000.

              4.14.(d)  Sales  Commitments.  Except  as set  forth  in  Schedule
       4.14.(d),  Company has no sales  contracts or commitments to customers or
       distributors  of the Juice Division which  aggregate in excess of $50,000
       to any one customer or distributor  (or group of affiliated  customers or
       distributors). Company has no sales contracts or commitments with respect
       to the business of the Juice  Division  except those made in the ordinary
       course of business, at arm's length.

              4.14.(e)  Contracts for Services.  Except as set forth in Schedule
       4.14.(e), Company has no agreement, understanding, contract or commitment
       (written  or  oral)  with  any  officer,   employee,  agent,  consultant,
       distributor,  dealer  or  franchisee  of the Juice  Division  that is not
       cancelable  by  Company  on notice  of not  longer  than 30 days  without
       liability, penalty or premium of any nature or kind whatsoever.

              4.14.(f) Powers of Attorney.  The Company has not given a power of
       attorney,   which  is  currently  in  effect,  to  any  person,  firm  or
       corporation for any purpose whatsoever in connection with the business or
       properties of the Juice Division.

              4.14.(g) Collective  Bargaining  Agreements.  Except for the Union
       Contract or as set forth on Schedule 4.14.(g),  Company is not a party to
       any  collective  bargaining  agreements  with any  unions,  guilds,  shop
       committees or other collective bargaining groups for any employees of the
       Juice  Division.  Copies  of all such  agreements  have  heretofore  been
       delivered to Buyer.

                                      -27-
<PAGE>

              4.14.(h) Partnerships or Joint Ventures. Company is not a party to
       any  partnership,  joint  venture or similar  agreement  relating  to the
       Purchased  Assets,  the operation of the Purchased Assets or the business
       of the Juice Division in connection therewith.

              4.14.(i)  Contracts  Subject  to  Renegotiation.  Company is not a
       party to any  contract  with any  governmental  body  which is subject to
       renegotiation  that  relates to the business or  operations  of the Juice
       Division.

              4.14.(j) Burdensome or Restrictive Agreements. Except as set forth
       on  Schedule  4.14.(j),  Company is not a party to nor is it bound by any
       agreement,  deed,  lease or other instrument which is so burdensome as to
       materially  adversely  affect or impair the business or operations of the
       Juice Division. Without limiting the generality of the foregoing, Company
       is not a party to nor is it bound by any agreement  requiring  Company to
       assign  any  interest  in any  trade  secret or  proprietary  information
       relating  to the  business  or  operations  of  the  Juice  Division,  or
       prohibiting  or  restricting  Company  from  competing in any business or
       geographical  area or soliciting  customers or otherwise  restricting  it
       from carrying on its business  anywhere in the world in  connection  with
       the business or operations of the Juice Division.

              4.14.(k) Other Material Contracts.  Company has no lease, license,
       contract  or  commitment  of  any  nature  relating  to the  business  or
       operations  of  the  Juice  Division  involving  consideration  or  other
       expenditure in excess of $75,000, or involving  performance over a period
       of more than six months, or which is otherwise  individually  material to
       the operations of the Juice Division,  except as explicitly  described in
       Schedule 4.14.(k) or in any other Schedule.

              4.14.(l)  No Default.  Except as set forth on  Schedule  4.14.(l),
       Company is not in material default under any material lease,  contract or
       commitment  relating to the business or operations of the Juice Division,
       nor has any event or omission  occurred which through the passage of time
       or the giving of notice,  or both,  would  constitute a material  default
       thereunder or cause the  acceleration of any of Company's  obligations or
       result  in the  creation  of any  Lien  on any of the  Purchased  Assets.
       Schedule  4.14.(l)  sets  forth  all  delinquent  accounts  of the  Juice
       division  in  excess  of  $5,000  per  account  as of the  date  of  this
       Agreement. To the knowledge of Company or except as set forth on Schedule
       4.14.(l),  no third  party is in  default  under any lease,  contract  or
       commitment  relating to the business or operations of the Juice  Division
       to which  Company  is a party,  nor has any  event or  omission  occurred
       which,  through  the  passage of time or the  giving of notice,  or both,
       would  constitute  a  default  thereunder  or give  rise to an  automatic
       termination, or the right of discretionary termination, thereof.

                                      -28-
<PAGE>

       4.15. Labor Matters

              4.15.(a) Union Contract.  Company is a party to the Union Contract
       with the  International  Brotherhood  of  Teamsters,  Drivers,  Salesmen,
       Warehousemen, Milk Processors, Cannery, Dairy Employees and Helpers Union
       Local No. 695, ("Teamsters Union") which is effective through January 15,
       1999, with respect to certain employees of Company located at the Jackson
       Plant. A copy of the Union Contract,  together with all other  agreements
       and  understandings  with the union referenced  therein,  have previously
       been provided by Company to Buyer.  Company is not in violation or breach
       of the Union Contract or any of such other agreements.

              4.15.(b) Labor Disputes. Except as set forth in Schedule 4.15.(b),
       within the last five years Company has not experienced any labor disputes
       or any work stoppage due to labor  disagreements  in connection  with the
       business or  operations of the Juice  Division.  Except to the extent set
       forth in Schedule  4.15.(b),  with respect to the business and operations
       of the Juice  Division  (a)  Company is in material  compliance  with all
       applicable laws respecting employment and employment practices, terms and
       conditions of employment  and wages and hours,  and is not engaged in any
       unfair labor  practice;  (b) there is no unfair labor practice  charge or
       complaint  against  Company  pending  or, to the  knowledge  of  Company,
       threatened;  (c) there is no labor strike, dispute,  slowdown or stoppage
       actually pending or, to the knowledge of Company,  threatened  against or
       affecting Company nor any secondary boycott with respect to products; (d)
       there is no  representation  of the employees of Company  (other than the
       employees  covered by the Union Contract) by any labor  organization and,
       to the  knowledge of Company,  there are no union  organizing  activities
       among the  employees  of Company  and, to the  knowledge  of Company,  no
       question  concerning  representation  has been  raised  or is  threatened
       respecting the employees of Company;  (e) no grievance which might have a
       Material  Adverse  Effect  on the  business  or  operations  of the Juice
       Division,  nor  any  arbitration  proceeding  arising  out  of  or  under
       collective  bargaining  agreements,  is pending and, to the  knowledge of
       Company,  no such claim therefor exists;  (f) there are no administrative
       charges or court complaints against Company concerning alleged employment
       discrimination  or other employment  related matters pending in any court
       or,  to the  knowledge  of  Company,  threatened  before  the U.S.  Equal
       Employment  Opportunity  Commission  or any  Government  Entity;  and (g)
       except for the Union  Contract or as set forth on Schedule  4.15.(b),  no
       representation  has  been  made to any  employee  of the  Juice  Division
       regarding longevity of employment.

       4.16. Employee Benefit Plans.

              4.16.(a)  Disclosure.  Schedule  4.16.(a)  sets forth all pension,
       thrift,  savings,  profit sharing,  retirement,  incentive bonus or other
       bonus,  medical,  dental,  life,  accident insurance,  benefit,  employee
       welfare, disability, group insurance, stock purchase, stock option, stock
       appreciation,   stock   bonus,   executive   or  deferred   compensation,
       hospitalization  and other  similar  fringe or  employee  benefit  plans,
       programs and  arrangements,  and any employment or consulting  contracts,
       "golden  parachutes,"   collective   bargaining   agreements,   severance
       agreements   or  plans,   vacation 

                                      -29-
<PAGE>


       and sick leave plans,  programs,  arrangements  and policies,  including,
       without  limitation,  all "employee benefit plans" (as defined in Section
       3(3) of the Employee  Retirement  Income Security Act of 1974, as amended
       ("ERISA")), all employee manuals, and all written or, to the knowledge of
       Company, binding oral statements of policies, practices or understandings
       relating to  employment,  which are  provided  to, for the benefit of, or
       relate to, any current or former employees  employed by Company at any of
       the  Purchased  Facilities,  for  the  operation  or  maintenance  of the
       Purchased Assets or in connection with the business of the Juice Division
       ("Juice  Division  Employees").  The  items  described  in the  foregoing
       sentence are hereinafter  sometimes referred to collectively as "Employee
       Plans/Agreements," and each individually as an "Employee Plan/Agreement."
       True and correct copies of all the Employee  Plans/Agreements,  including
       all amendments  thereto,  have heretofore been provided or made available
       to Buyer. Each of the Employee Plans/Agreements is identified on Schedule
       4.16.(a), to the extent applicable,  as one or more of the following:  an
       "employee  pension benefit plan" (as defined in Section 3(2) of ERISA), a
       "defined  benefit  plan" (as  defined  in Section  414 of the  Code),  an
       "employee  welfare  benefit  plan" (as defined in Section 3(1) of ERISA),
       and/or as a plan intended to be qualified  under Section 401 of the Code.
       No  Employee  Plan/Agreement  is a  "multiemployer  plan" (as  defined in
       Section  4001 of  ERISA),  and  Company  has never  contributed  nor been
       obligated to  contribute to any such  multiemployer  plan with respect to
       the Purchased Facilities or the employees of the Juice Division.

              4.16.(b) Terminations,  Proceedings, Penalties, etc.. With respect
       to Seneca Foods  Corporation  Employees  Pension  Benefits Plan ("Pension
       Plan"):

                     (i) the  Pension  Plan  has not  been  terminated  so as to
              subject,  directly  or  indirectly,  any  assets of Company to any
              Liability or the imposition of any Lien under Title IV of ERISA;

                     (ii) no proceeding  has been initiated or threatened by any
              person   (including  the  Pension  Benefit  Guaranty   Corporation
              ("PBGC")) to terminate any such plan;

                     (iii) no condition or event  currently  exists or currently
              is expected to occur that could  subject,  directly or indirectly,
              any assets of Company to any  Liability or the  imposition  of any
              Lien under Title IV of ERISA,  whether to the PBGC or to any other
              person or otherwise on account of the  termination  of the Pension
              Plan;

                     (iv) the Pension Plan will not be  terminated  prior to the
              Closing Date;

                     (v) no  "reportable  event" (as defined in Section  4043 of
              ERISA) for which  notice has not been  waived by PBGC  regulations
              has occurred with respect to the Pension Plan; and

                                      -30-
<PAGE>

                     (vi) the Pension  Plan has not  incurred  any  "accumulated
              funding  deficiency"  (as  defined  in  Section  302 of ERISA  and
              Section 412 of the Code, respectively), whether or not waived.

              4.16.(c)  Payments and  Compliance.  With respect to each Employee
       Plan/Agreement,  all payments due from Company to date have been made and
       all amounts properly accrued to date as Liabilities of Company which have
       not been paid have been properly recorded on the books of Company and are
       reflected in the Recent Balance Sheet.

              4.16.(d) Liabilities.  Company has not incurred, nor has any event
       occurred (or condition  exist) that  reasonably may be expected to result
       in the Company  incurring,  any Liability in connection with any Employee
       Plan/Agreement or any other employee benefit plan or ERISA affiliate plan
       that could become, on or after the Closing, an obligation or liability of
       Buyer, or result in the Purchased  Assets being or becoming  subject to a
       lien under Title IV of ERISA.

              4.16.(e)  Post-Retirement  Benefits.  No  Employee  Plan/Agreement
       provides  benefits,  including,  without  limitation,  death  or  medical
       benefits (whether or not insured) with respect to current or former Juice
       Division  Employees  beyond  their  retirement  or other  termination  of
       service other than (i) coverage mandated by applicable law, (ii) benefits
       under any Employee  Plan/Agreement  that is an employee  pension  benefit
       plan, (iii) deferred  compensation benefits accrued as liabilities on the
       books of the Juice Division  (including the Recent Balance  Sheet),  (iv)
       disability  benefits  under  any  Employee  Plan/  Agreement  that  is an
       employee  welfare  benefit plan and which have been fully provided for by
       insurance or otherwise or (v) benefits in the nature of severance pay.

              4.16.(f) Delivery of Documents.  There has been delivered to Buyer
       the most recent  determination  letter received from the Internal Revenue
       Service with respect to each Employee  Plan/Agreement that is intended to
       be a "qualified plan" under Section 401 of the Code and that has obtained
       such a letter.

              4.16.(g)  Future  Commitments.  Company has no  announced  plan or
       legally   binding   commitment   to  create   any   additional   Employee
       Plans/Agreements   or  to  amend  or   modify   any   existing   Employee
       Plan/Agreement.

       4.17. Employment Compensation.  Schedule 4.17 contains a true and correct
list of all Juice Division Employees to whom the Company is paying compensation,
including bonuses and incentives, for services rendered or otherwise; and in the
case of salaried  employees  such list  identifies  the  current  annual rate of
compensation for each employee and in the case of hourly or commission employees
identifies each employee's rate.

       4.18.  Trade  Rights.  Schedule  1.1.(f) lists all Juice  Division  Trade
Rights which are Trade Rights of the type described in clauses (i), (ii),  (iii)
or (iv) of Section  1.1.(f) in which  Company now has any  interest,  specifying
whether such Trade Rights are owned, controlled,  used or held (under license or
otherwise)  by  Company,  and also  indicating  which of such  

                                      -31-
<PAGE>

Trade Rights are registered. All Juice Division Trade Rights shown as registered
in Schedule 1.1.(f) have been properly registered, all pending registrations and
applications  have been  properly  made and filed and all annuity,  maintenance,
renewal and other fees relating to registrations or applications are current. In
order to conduct the business of the Juice Division,  as such is currently being
conducted or proposed to be conducted, Company does not require any Trade Rights
that it does not already have.  Company is not  infringing and has not infringed
any Trade  Rights of another in the  operation of the business of Company and to
the  knowledge  of Company,  no other person is  infringing  the Trade Rights of
Company.  Company  has not granted  any  license or made any  assignment  of any
registered Juice Division Trade Right listed on Schedule  1.1.(f),  and no other
person has any right to use any  registered  Juice Division Trade Right owned or
held by Company.  Company does not pay any royalties or other  consideration for
the right to use any Trade Rights of others in  connection  with the business or
operations  of the Juice  Division.  There is no  Litigation  pending or, to the
knowledge  of  Company,  threatened  to  challenge  Company's  right,  title and
interest  with respect to its  continued  use and right to preclude  others from
using any Juice Division Trade Rights of Company.  All registered Juice Division
Trade Rights of Company are valid,  enforceable and in good standing,  and there
are no  equitable  defenses  to  enforcement  based  on any act or  omission  of
Company.

       4.19. Major Customers and Suppliers.

              4.19.(a) Major Customers. Schedule 4.19.(a) contains a list of the
       15 largest customers,  including distributors,  of the Juice Division for
       each of the two most recent fiscal years and for the  three-month  period
       ending June 27, 1998  (determined on the basis of the total dollar amount
       of net sales)  showing the total dollar  amount of net sales to each such
       customer during each such year or period. To the knowledge of Company, no
       customer listed in Schedule  4.19.(a) (other than Buyer and Campbell Soup
       Co.)  has  informed  Company  that it has  ceased  or will  cease to be a
       customer or has substantially  reduced, or will substantially  reduce its
       annual level of purchases  for any reason,  including  the closing of the
       transactions  contemplated herein, but Company can give no assurance that
       the Juice  Division  business  relationship  with any such  customer will
       continue  or remain at  substantially  the same level after  Closing.  In
       particular, Company believes that its participation in the LUA program of
       Publix Super Markets, Inc. ("Publix") has been a key factor promoting its
       substantial sales to Publix, and Company would not anticipate that it, or
       any  successor  to it,  could  maintain  that level of sales  without LUA
       participation.

              4.19.(b) Major Suppliers. Schedule 4.19.(b) contains a list of the
       15  largest  suppliers  to the  Juice  Division  for each of the two most
       recent fiscal years and for the  three-month  period ending June 27, 1998
       (determined on the basis of the total dollar amount of purchases) showing
       the total dollar amount of purchases from each such supplier  during each
       such year or period.  Schedule  4.19.(b) also contains a true and correct
       list of all contracts for the purchase of fruits,  fruit juices and fruit
       juice  concentrate  for  goods  in  excess  of  $50,000,   in  each  case
       identifying in reasonable detail the term, approximate quantities,  price
       and payment  terms.  To the knowledge of Company,  no supplier  listed in
       Schedule  4.19.(b) has informed  Company that it has 

                                      -32-
<PAGE>

       ceased or will cease to be a supplier  or has  substantially  limited the
       quantity of or materially  changed the quality of, or will  substantially
       limit its annual  level of goods or services  sold to the Juice  Division
       for any reason,  including the closing of the  transactions  contemplated
       herein,  but  Company  can  give no  assurance  that the  Juice  Division
       business  relationship  with any such supplier will continue or remain at
       substantially the same level after Closing.

              4.19.(c) Sales Representatives.  Schedule 4.19.(c) contains a list
       by  product  line  of  all  sales  representatives,   brokers,   dealers,
       distributors  and  franchisees  of  the  Juice  Division,  together  with
       representative  copies  of  all  sales  representative,  broker,  dealer,
       distributor  and  franchise  contracts  and  policy  statements,   and  a
       description of all substantial modifications or exceptions.

       4.20.  Product Warranty and Product  Liability.  Schedule 4.20 contains a
true, correct and complete copy of Company's standard warranty or warranties for
sales of Products (as defined below) and, except as stated therein, there are no
warranties,  commitments  or obligations  with respect to the return,  repair or
replacement of Products. Schedule 4.20 sets forth the estimated aggregate annual
cost to  Company  of  performing  product  return or  warranty  obligations  for
customers of the Juice Division for each of the three preceding fiscal years and
the current fiscal year to the date of the Recent  Balance Sheet.  Schedule 4.20
contains a description of all product  liability  claims and similar  Litigation
relating to Products  manufactured  or sold,  or  services  rendered,  which are
presently pending or which to Company's knowledge are threatened,  or which have
been asserted or commenced against Company within the last three years, in which
a party thereto either requests  injunctive  relief or alleges damages in excess
of  $20,000  (whether  or not  covered  by  insurance).  There are no defects in
design,  construction  or manufacture of Products which would  adversely  affect
quality or create an unusual  risk of injury to persons or  property.  Except as
set forth on Schedule  4.20,  none of the  Products  has been the subject of any
replacement  or  recall  campaign  and,  to  Company's  knowledge,  no  facts or
conditions  exist which could  reasonably be expected to result in such a recall
campaign.  Schedule  4.20  identifies  each Form 483 issued by the U.S. Food and
Drug  Administration  to Company  with  respect to Products  or the  business or
operations  of the Juice  Division  during the last three  fiscal  years and the
current  fiscal  year and a  description  of the  circumstances  leading  to the
issuance of each. The Products have been designed and manufactured so as to meet
and comply with all  governmental  standards  and  specifications  currently  in
effect,  and have received all governmental  approvals  necessary to allow their
sale and use. As used in this Section 4.20,  the term  "Products"  means any and
all  products  currently,  or at any time within the past four years,  produced,
manufactured,  distributed or sold by the Juice Division,  or by any predecessor
of the Juice Division,  under any brand name or mark under which products are or
have been manufactured, distributed or sold by Company.

       4.21. Affiliates' Relationships to Company.

              4.21.(a)  Contracts  With  Affiliates.   All  leases,   contracts,
       agreements or other  arrangements  between Company and any Affiliate with
       respect to the operation or 
                                      -33-
<PAGE>

       maintenance of the Purchased Assets or the business of the Juice Division
       are described on Schedule 4.21.(a).

              4.21.(b)  No Adverse  Interests.  Except as set forth on  Schedule
       4.21.(b),  no  Affiliate  has any direct or indirect  interest in (i) any
       entity which does business with the Juice Division or is competitive with
       the  Juice  Division  business,  excluding,  however,  any  ownership  of
       securities  of  corporations  which are listed on a  national  securities
       exchange  or traded in a  national  over-the-counter  market in an amount
       which  shall  not  exceed  5% of  the  outstanding  shares  of  any  such
       corporation,  or (ii)  any  property,  asset  or  right  which is used by
       Company in the conduct of the business of the Juice Division.

       4.22.  Sufficiency of Purchased Assets.  The Purchased  Assets,  together
with  the  Seneca  License,  include  all  property  and  assets,  tangible  and
intangible (including,  without limitation, water rights and access rights), and
all leases, licenses and other agreements, which are necessary and sufficient to
permit  Buyer  to  carry  on,  or are  currently  used or held  for use in,  the
operation and maintenance of the Purchased Facilities and other Purchased Assets
and the  business  of the Juice  Division  as  presently  conducted,  except for
nonassignable  contracts or other rights,  permits,  and licenses that have been
specifically  described  as such in the  Schedules  to  this  Agreement  and all
Excluded Assets, including, among other things, software,  databases,  insurance
contractors  and  Company-wide  administrative  assets  which  are  used  in the
business  of the Juice  Division  and are used  generally  or  primarily  in the
business of other businesses retained by Seneca.

       4.23.  Computer  Software and  Database.  Schedule  4.23  identifies  and
described the functions of all computer software and databases owned,  licensed,
leased,  internally  developed or otherwise used in connection with the business
and operations of the Juice Division.

       4.24. No Brokers or Finders.  Neither  Company nor any of its  directors,
officers,  employees,  or agents have  retained,  employed or used any broker or
finder  in  connection  with  the  transactions   provided  for  herein  or  the
negotiation thereof.

       4.25.  Disclosure.  No  representation  or  warranty  by  Company in this
Agreement, nor any statement, certificate,  schedule, document or exhibit hereto
furnished  or to be  furnished  by or on  behalf  of  Company  pursuant  to this
Agreement or in connection with transactions  contemplated  hereby,  contains or
shall  contain any untrue  statement  of material  fact or omits or shall omit a
material fact necessary to make the statements contained therein not misleading.

5.     REPRESENTATIONS AND WARRANTIES OF BUYER

       Buyer makes the following representations and warranties to Company, each
of which is true and correct on the date  hereof,  shall remain true and correct
to and  including the Closing  Date,  shall be  unaffected by any  investigation
heretofore  or  hereafter  made by Company or any notice to  Company,  and shall
survive the Closing of the transactions provided for herein.

                                      -34-
<PAGE>

5.1.     Corporate

              5.1.(a) Organization.  Buyer is a corporation duly organized,  and
       validly existing under the laws of the State of Wisconsin.

              5.1.(b) Corporate Power.  Buyer has all requisite  corporate power
       to enter into this Agreement and the other  documents and  instruments to
       be  executed  and  delivered  by Buyer and to carry out the  transactions
       contemplated hereby and thereby.

       5.2.  Authority.  The  execution  and delivery of this  Agreement and the
other  documents and  instruments to be executed and delivered by Buyer pursuant
hereto and the consummation of the transactions  contemplated hereby and thereby
have been duly authorized by the Board of Directors of Buyer. No other corporate
act or  proceeding  on the part of Buyer or its  shareholders  is  necessary  to
authorize this Agreement or the other  documents and  instruments to be executed
and delivered by Buyer pursuant hereto or the  consummation of the  transactions
contemplated hereby and thereby. This Agreement  constitutes,  and when executed
and delivered,  the other documents and instruments to be executed and delivered
by Buyer pursuant hereto will constitute, valid and binding agreements of Buyer,
enforceable in accordance  with their  respective  terms,  except as such may be
limited  by  bankruptcy,  insolvency,  reorganization  or other  laws  affecting
creditors' rights generally, and by general equitable principles.

       5.3.  Northland  Stock. The shares of Northland Stock to be issued to the
Shareholder  hereunder  pursuant  to  Section  3.2.(d)  hereof  have  been  duly
authorized  for issuance by Buyer and, upon such issuance by Buyer,  such shares
will be validly issued,  fully paid and nonassessable  (except for any statutory
liabilities  for unpaid wage claims and other  liabilities  to  employees  under
Wisconsin Statutes Section  180.0622(2)(b)).  Northland Stock has a par value of
$.01 per share and has never been assessed under Section  180.0622(2)(b)  of the
Wisconsin Statutes. At Closing, Company will be issued such Northland Stock free
and clear of all Liens.

       5.4. No Brokers or Finders.  Except for Piper Jaffray Inc., neither Buyer
nor any of its directors,  officers, employees or agents have retained, employed
or used any broker or finder in connection  with the  transactions  provided for
herein or the negotiation thereof.

       5.5. No Violation.  Except as set forth on Schedule 5.5 attached  hereto,
neither the execution and delivery of the  Agreement,  nor the  consummation  by
Buyer of the transactions  contemplated  hereby, (a) will violate any statute or
law or any rule,  regulation,  order, writ, injunction or decree of any court or
governmental  authority;  (b) subject to obtaining  any  consents,  approvals or
authorizations  required  under the HSR Act,  will  require  any  authorization,
consent,  approval,  exemption  or  other  action  by or  notice  to any  court,
administrative or governmental agency, instrumentality,  commission,  authority,
board or body; or (c) will violate or conflict with, or constitute a default (or
an event  which,  with  notice or lapse of time,  or both,  would  constitute  a
default)  under,  or will  result  in the  termination  of,  or  accelerate  the
performance  required  by, or result in the creation of any Lien upon any of the
assets  of  Buyer  or  under  any  term  or  provision  of (i) the  articles  of
incorporation or bylaws of Buyer or (ii) of any contract, commitment,  agreement
or  restriction  of any kind or  character

                                      -35-
<PAGE>

to which Buyer is a party or by which  Buyer or any of its assets or  properties
may be bound or affected, other than contracts, commitments,  agreements and the
like which, if violated or breached,  would not individually or in the aggregate
have a Material Adverse Effect on Buyer.

       5.6.  SEC  Filing;  Financial  Statements.  Buyer has made  available  to
Company  complete copies of each report,  schedule,  registration  statement and
definitive  proxy  statement  filed by Buyer with the  Securities  and  Exchange
Commission  ("Commission")  since January 1, 1997 (as such  documents have since
the time of their filing been amended,  the "Northland SEC Documents") which are
all the documents (other than  preliminary  material) that Buyer was required to
file with the  Commission  since such date. As of their  respective  dates,  the
Northland SEC Documents  complied in all material respects with the requirements
of the Securities Act and the Securities  Exchange Act of 1934 and the rules and
regulations  promulgated  thereunder  applicable to such Northland SEC Documents
and none of the  Northland  SEC  Documents at the time of filing  contained  any
untrue statement of a material fact or omitted to state a material fact required
to be stated  therein or necessary to make the statements  therein,  in light of
the  circumstances  under which they were made,  no  misleading.  The  financial
statements of Buyer included in the Northland SEC Documents  complied as to form
in all material  respects with applicable  accounting  requirements and with the
published  rules and regulations of the Commission  with respect  thereto,  were
prepared  in  accordance  with GAAP  applied on a  consistent  basis  during the
periods  involved  (except as may be indicated  in the notes  thereto or, in the
case of the unaudited  statements,  as permitted by Form 10-Q of the Commission)
and  present  fairly  (subject,  in the case of the  unaudited  statements,  for
year-end  adjustments of a normal recurring  nature) the consolidated  financial
position of Buyer and its  consolidated  subsidiary  as at the dates thereof and
the  consolidated  results of  operations  and cash flows for the  periods  then
ended.

       5.7.  Registration.  On the Closing Date,  all of the shares of Northland
Stock  to be  issued  pursuant  to  this  Agreement  will  be  (a)  issued  in a
transaction registered under the Securities Act of 1933, as amended, pursuant to
the Registration  Statement (as defined below) as filed with the SEC; (b) issued
in a transaction  registered,  qualified, or exempted under all applicable state
securities laws; (c) listed on The Nasdaq National  Market,  subject to official
notice of issuance; and (d) saleable and transferable by Company without further
registration  under the Securities Act of 1933, as amended,  or applicable state
securities  laws, but subject to the Stock Resale  Agreement  attached hereto as
Exhibit A.

       5.8. No Brokers or Finders.  Neither  Northland nor any of its directors,
officers, employees,  shareholders or agents have retained, employed or used any
broker or finder in connection  with the  transaction  provided for herein or in
connection  with the  negotiation  thereof,  except that  Northland has retained
Piper Jaffray, Inc. to act as financial advisor.

       5.9.  Accuracy  of  Information.  Northland  has  provided  Company  with
Northland's  Form S-4  Registration  Statement,  filed July 22,  1996 (Reg.  No.
333-08563) ("Registration Statement"),  and copies of the documents incorporated
by  reference  therein  (collectively  with  the  Registration  Statement,   the
"Disclosure Documents").  Each of the Disclosure Documents and all other filings
by  Northland  with the SEC,  as of the date  filed by  Northland  with the SEC,
complied,  and in the future will  comply,  in all  material  respects  with the
applicable 

                                      -36-
<PAGE>

requirements of the Securities Act of 1933, the Securities  Exchange Act of 1934
and the SEC's rules and  regulations  promulgated  thereunder and did not, as of
such dates,  contain any untrue  statement of a material fact or omit to state a
material  fact  necessary  to make  the  statements  therein,  in  light  of the
circumstances under which they were made, not misleading. As of the date hereof,
since the filing of its Form 10-K on December 1, 1998,  Northland  has not filed
any other documents with the SEC.

       5.10.  Disclosure.  No  representation  or  warranty  by  Buyer  in  this
Agreement, nor any statement, certificate,  schedule, document or exhibit hereto
furnished or to be furnished by or on behalf of Buyer pursuant to this Agreement
or in  connection  with  transactions  contemplated  hereby,  contains  or shall
contain any untrue  statement of material fact or omits or shall omit a material
fact necessary to make the statements contained therein not misleading.

6.     EMPLOYEES - EMPLOYEE BENEFITS

       6.1. Buyer's Responsibilities; Transferred Employees

              6.1.(a)  Non-Union   Employees.   Except  with  respect  to  those
       employees  identified in a written  notice from Buyer to Company prior to
       Closing and approved by Company, which approval shall not be unreasonably
       withheld,  and  except for the  "Divisional  and Sales  Staff  Employees"
       separately  dealt with in Section  6.1.(b)  below,  Buyer agrees to offer
       employment,  in  similar  positions,  with  comparable  compensation  and
       benefits in the aggregate,  and acknowledging prior service with Company,
       to all non-union, full-time permanent employees of the Juice Division who
       are presently  employed  principally in connection with the ownership and
       operation of Purchased Assets at one of the Purchased Facilities, and who
       are listed on Schedule  6.1.(a),  including  those  employees on leave of
       absence  (including  short-term  disability  leave  if  the  employee  is
       reasonably  expected to return to active employment) or layoff, as of the
       Closing Date, and Company shall use its  Reasonable  Best Efforts to have
       the  employees  accept such  offers.  Employees of the Company who accept
       such offers and who are employed by Buyer  immediately  after the Closing
       shall be referred to herein as "Transferred Employees."

              6.1.(b)  Divisional  and Sales Staff  Employees.  Beginning on the
       date of this  Agreement  and ending five days prior to the Closing  Date,
       Buyer may interview and offer  employment,  effective as of the Effective
       Time to any of the  divisional  and  sales  staff  employees  of  Company
       identified  on  Schedule   6.1.(b)  (the   "Divisional  and  Sales  Staff
       Employees") at such  compensation and benefits that Buyer shall determine
       in its sole  discretion.  Buyer shall provide a written notice to Company
       at least  five days prior to the  Closing  Date of those  Divisional  and
       Sales  Staff  Employees  to whom  Buyer has  offered  or intends to offer
       employment and Company agrees to use its Reasonable  Best Efforts to have
       such  employees  accept  such  offers.  Any  Divisional  and Sales  Staff
       Employees  who accept such offers and are  employed by Buyer  immediately
       after the  Closing  Date  shall  also be  considered  to be  "Transferred
       Employees" for purposes of this Agreement.

                                      -37-
<PAGE>

              6.1.(c) Union Employees.

                     (i) Offer of Employment.  Buyer agrees to offer  employment
              in  similar  positions  to all  employees  of the  Juice  Division
              represented  by the  Teamsters  Union who are  presently  employed
              principally in connection  with the ownership and operation of the
              Purchased  Assets,  including  those employees on leave of absence
              (including   short-term   disability  leave  if  the  employee  is
              reasonably  expected  to return to active  employment)  or layoff,
              except those  employees  who are listed on Schedule  6.1.(c).  Any
              union  employees  who accept such offers and are employed by Buyer
              immediately  following  the  Closing  Date shall be referred to as
              "Transferred  Union Employees."  Transferred Union Employees shall
              also be  considered  to be  Transferred  Employees for purposes of
              this Agreement.

                     (ii) Union Contract.  The Union Contract expires on January
              15, 1999. The parties contemplate Closing Date will occur prior to
              expiration of the Union Contract.  If Closing Date occurs prior to
              expiration of the Union Contract,  Buyer agrees to take one of the
              following actions prior to or at Closing: (1) assume, with consent
              of the Teamsters  Union,  the Union Contract;  (2) negotiate a new
              collective  bargaining agreement with the Teamsters Union covering
              the time period after  Closing,  under which the  Teamsters  Union
              will waive any claims  against  Company  under the Union  Contract
              arising  during or based on the time period  between  Closing Date
              and January 15, 1999; or (3) indemnify,  defend, and hold harmless
              Company for any  liabilities  it incurs  under the Union  Contract
              arising  during the period from  Closing Date to January 15, 1999,
              as a result of the sale of the Jackson  facility to Buyer.  If the
              Closing  occurs  after  expiration  of the Union  Contract,  Buyer
              agrees to recognize the Union as the bargaining representative for
              the  hourly  employees  at  Jackson,  and to  satisfy  its duty to
              bargain with the Union before  making any changes in the terms and
              conditions  of  employment  for those  employees.  Buyer agrees to
              indemnify,  defend, and hold harmless Company from any liabilities
              it incurs as a result of any unlawful  failure to bargain by Buyer
              after  Closing  with  respect to the Jackson  facility.  Buyer and
              Company agree they will mutually use their reasonable best efforts
              to  secure  a  release  from  the  Union  of  any  obligations  or
              liabilities  Company  has  or may  have  to  the  bargaining  unit
              employees or the  Teamsters  Union  arising  prior to Closing Date
              under the Union  Contract.  The parties  contemplate  this release
              could  either  be a  stand  alone  agreement  or  part  of  a  new
              collective  bargaining  agreement  between  Buyer and the Union or
              contained in an assignment and assumption agreement.

                                      -38-
<PAGE>

              6.1.(d)  Warn  Act  Notices.   Buyer  further   agrees  to  assume
       responsibility  for  providing  any and all notices which may be required
       pursuant  to  state  and  federal  plant  closing/mass   layoff  statutes
       (including WARN Act and Wisconsin  Statutes Section 109.07) for employees
       of Company  losing  employment  after the  Effective  Time as a result of
       transactions contemplated by this Agreement or following the Closing Date
       for any reason.

              6.1.(e)  Vacation  Pay.  To the extent  taken into  account on the
       Final  Closing  Balance  Sheet or  credited to Buyer in  accordance  with
       Section  3.4,  Buyer  agrees to provide  paid  vacation or to pay accrued
       vacation pay to each  Transferred  Employee  substantially  in accordance
       with the  Company's  vacation  policy,  to the  extent the  employee  has
       accrued  vacation  under  the  Company's   vacation  policy  through  the
       Effective Time.

Except as provided in Section 6.1.(c) and (e), nothing in this Section 6.1 shall
be deemed to require  Buyer to employ any such  person for any period of time or
to maintain any specific benefit plan, provided that any such terminations shall
not trigger any liability to Company  under the WARN Act and Wisconsin  Statutes
ss. 109.07 or other state plant closing/mass layoff statutes.

       6.2. Retained  Responsibilities.  Company agrees to satisfy, or cause its
insurance  carriers  to satisfy,  all claims for  benefits,  whether  insured or
otherwise  under  its  workers'  compensation,   life  insurance,   medical  and
disability and Family Medical Leave Act programs,  brought by, or in respect of,
Transferred  Employees and  Transferred  Union Employees and other employees and
former  employees  of the  Company,  which  claims  were  incurred  prior to the
Effective  Time, in accordance with the terms and conditions of such programs or
applicable workers'  compensation  statutes without  interruption as a result of
the employment by Buyer of any such employees after the Effective Time.

       For purposes of this Section 6.2, a Benefit Claim shall be deemed to have
been incurred prior to the Effective Time as follows:

                     (i) For  workers  compensation  claims,  a claim  shall  be
              deemed to have been incurred on the date of injury,

                     (ii) For life insurance  claims,  the claim shall be deemed
              to have been incurred on the date of death,

                     (iii) For claims  under  medical and dental  policies,  the
              claim  shall be deemed to have been  incurred on the date on which
              the covered service is provided,  regardless of when the condition
              or  illness  occurred  or the  date of  billing  for  the  covered
              services.

                     (iv) For  disability  claims  for  employees  on  long-term
              disability  or  short-term  disability  that are not  expected  to
              return to active  employment as of the Effective Time (who are not
              Transferred  Employees),  the  claim  shall be deemed to have been
              incurred prior to the Effective Time. For 

                                      -39-
<PAGE>

              Transferred Employees on short-term disability who are expected to
              return to active  employment  and with respect to whom there is an
              accrued  liability  for the estimated  disability  benefits on the
              Closing Balance Sheet payable to such  Transferred  Employee,  the
              claim  shall  be  deemed  to have  been  incurred  at the time the
              benefit  accrues to the employee under the  applicable  program or
              policy.

       6.3.  Payroll Tax.  Company agrees to make a clean cut-off of payroll and
payroll tax reporting with respect to the Transferred  Employees and Transferred
Union Employees  paying over to the federal,  state and city  governments  those
amounts  respectively  withheld or required to be withheld for periods ending on
or prior to the  Effective  Time.  Company  also  agrees to  issue,  by the date
prescribed  by IRS  Regulations,  Forms W-2 for wages paid through the Effective
Time.  Buyer shall be  responsible  for all payroll and payroll tax  obligations
after  the  Effective  Time for  Transferred  Employees  and  Transferred  Union
Employees.

       6.4.  Termination  Benefits.  Buyer shall be solely  responsible for, and
shall  pay or  cause  to be  paid,  severance  payments  and  other  termination
benefits,  if any, to Transferred  Employees and Transferred Union Employees who
may become entitled to such benefits by reason of any events occurring after the
Effective Time. If any action on the part of Company prior to the Closing, or if
the sale to Buyer of the business and assets of the Juice  Division  pursuant to
this Agreement or the  transactions  contemplated  hereby,  or if the failure by
Buyer  to hire as a  permanent  employee  of Buyer  any  employee  of the  Juice
Division,  shall  directly or  indirectly  result in any Liability for severance
payments  or   termination   benefits,   such   Liability   shall  be  the  sole
responsibility  of Company,  and Company shall indemnify and hold harmless Buyer
against such Liability.

       6.5. Employee Benefit Plans

              6.5.(a) Defined  Contribution Plans. With respect to each employee
       pension  benefit  plan  that  is not a  defined  benefit  plan  ("defined
       contribution plan") maintained by Company for any Transferred Employee or
       Transferred Union Employee  (Transferred  Employees and Transferred Union
       Employees  are  collectively  referred  to  as  "Covered  Employees"  for
       purposes of this Section 6.5), (i) the  eligibility of Covered  Employees
       for a matching  contribution  under the plan for 1998 shall be determined
       without  regard to any plan  provision  that would  require  the  Covered
       Employees  to be  employed  on the last day of the plan  year or any plan
       provision that would  disqualify  the Covered  Employees from receiving a
       matching  contribution as a result of the Covered Employees'  termination
       of employment from the Company in connection with this  transaction,  and
       (ii) the Company  shall vest and make  non-forfeitable  as of the Closing
       Date  the  interest  of  each  Covered  Employee  in  each  such  defined
       contribution plan.

              6.5.(b)  Defined  Benefit  Plans.  With  respect to each  employee
       pension benefit plan that is a defined benefit plan maintained by Company
       for any Covered Employee, Company shall vest and make non-forfeitable the
       accrued benefit of each Covered Employee.

                                      -40-
<PAGE>

              6.5.(c) Confirmation Regarding  Terminations.  Upon the reasonable
       request of Company in  connection  with the  distribution  of benefits to
       Covered  Employees  from  employee  pension  benefit  plans,  Buyer shall
       confirm to Company  whether the  employment  of a Covered  Employee  with
       Buyer has terminated and the date of such termination.

       6.6.  No  Third-Party  Rights.  Nothing  in this  Agreement,  express  or
implied,  is  intended  to  confer  upon  any  of  Company's  employees,  former
employees,   collective   bargaining   representatives,   job  applicants,   any
association or group of such persons or any Transferred Employees or Transferred
Union Employees any rights or remedies of any nature or kind whatsoever under or
by  reason of this  Agreement,  including,  without  limitation,  any  rights of
employment.

7.     OTHER MATTERS

       7.1.  Title  Insurance.  Not less than 7 days prior to Closing,  Company,
shall provide to Buyer title insurance commitments,  issued by a title insurance
company or  companies  reasonably  satisfactory  to Buyer,  agreeing to issue to
Buyer  standard form owners (or lessee's,  as the case may be) policies of title
insurance  with  respect to all Owned Real  Property  and Leased Real  Property,
together  with a copy  of  each  document  to  which  reference  is made in such
commitments. In the case of Owned Real Property, such policies shall be standard
ALTA Form 1992  owner's  policies  in the full  amount  of that  portion  of the
Purchase  Price  allocated  respectively  to each  subject  parcel of Owned Real
Property under Section 3.6 hereof,  insuring good and  marketable  title thereto
(expressly  including all easements  and other  appurtenances  and shall include
extended coverage deleting all of the standard exceptions).  In either case, all
policies  shall insure title in full  accordance  with the  representations  and
warranties set forth herein and shall be subject only to Permitted Real Property
Liens,  liens  described  in Schedule  4.12.(a)  and such other  conditions  and
exceptions  as shall be reasonably  acceptable to Buyer,  and shall contain such
endorsements as Buyer shall reasonably request  (including,  but not limited to,
any gap  coverage,  zoning 3.1,  access,  location,  owner's  comprehensive  and
contiguity  and, if requested by Buyer or Buyer's  lender,  an endorsement  over
rights  of  creditors).  Buyer  shall pay all of the  title  insurance  premiums
incurred pursuant to this Section 7.1.

       7.2.  Surveys.  Not less  than 7 days  prior to  Closing,  Company  shall
provide to Buyer surveys of all Owned Real Property and all Leased Real Property
prepared in accordance with ALTA/ASCM standards, each dated no more than 90 days
prior to the Closing and each  detailing  the legal  description,  the perimeter
boundaries,  all improvements  located thereon, all easements and encroachments,
rights of way, utilities, rights and other matters affecting each such parcel of
Owned Real  Property and such other  matters as may be  reasonably  requested by
Buyer or the title insurance  companies,  each containing a surveyor certificate
reasonably  acceptable  to Buyer and the  title  insurance  companies,  and each
prepared by a registered land surveyor  satisfactory  to Buyer.  Buyer shall pay
all of the survey costs incurred pursuant to this Section 7.2.

                                      -41-
<PAGE>

       7.3.  Environmental Audits. Buyer will promptly retain, at its expense, a
firm or firms engaged in the regular  business of  environmental  engineering to
conduct such  environmental  audits of the Purchased  Facilities  and other real
estate occupied by the Juice Division as Buyer in its discretion  shall consider
necessary or appropriate.

       7.4. Seneca License  Agreement.  At the Closing,  Company and Buyer shall
execute  and  deliver  to Buyer a license  agreement  substantially  in the form
attached  hereto as Exhibit A, which shall grant to Buyer the sole and exclusive
99-year Seneca License  described in Section 1.1.(k) to use the SENECA trademark
in  association  with  juice,   juice  beverages,   cranberry  sauce  and  dried
cranberries, and retail and food services concentrates (shelf stable and frozen)
for juice and juice beverages.

       7.5.  Nonsolicitation  of  Employees.  Subject to the Closing,  and as an
inducement  to the other  party to  execute  this  Agreement  and  complete  the
transactions  contemplated  hereby,  Company and Buyer each hereby covenants and
agrees  that for a period  of two  years  from the  Closing  Date,  it will not,
directly or  indirectly,  hire,  offer to hire,  or solicit for  employment  any
executive- or division  manager-level or salaried employee of the other party or
any person who, at any time during such two-year period,  has been an executive-
or division  manager-level or salaried employee of the other party,  without the
prior  consent of the other  party,  until such person has been  separated  from
employment by the other party for at least 90 days.

7.6. Confidential  Information.  Company shall not at any time subsequent to the
Closing, except as explicitly requested by Buyer, use for any purpose,  disclose
to any person, or keep or make copies of documents,  tapes,  discs,  programs or
other  information  storage  media  ("records")  containing,   any  confidential
information concerning the Juice Division Business, the Purchased Assets, or the
Assumed Liabilities,  all such information being deemed to be transferred to the
Buyer hereunder,  except that Buyer shall make available to Company such records
for use for the  purposes of  operating  its  continuing  businesses;  corporate
administration,  record keeping and preparation of reports  required by insurers
and taxing,  regulatory and other  governmental  authorities;  and  enforcement,
defense,  dispute resolution and other matters concerning  accounts  receivable,
liabilities,  claims and other  matters  which are, or are related to,  Excluded
Assets, liabilities, contracts and rights and obligations not acquired by Buyer.
For purposes hereof,  "confidential information" shall mean and include, without
limitation,  all Juice  Division  Trade Rights in which Company has an interest,
all Juice  Division  customer  and vendor  lists and  related  information,  all
information concerning the Juice Division's processes,  products, costs, prices,
sales, marketing and distribution methods,  properties and assets,  liabilities,
finances,  employees,  all privileged  communications and work product,  and any
other  information  not previously  disclosed to the public directly by Company.
The  foregoing  provisions  shall  not  apply  to any  information  which  is an
"Excluded Asset" as defined in Section 1.2, or which relates primarily to one or
more Excluded Assets. If at any time after Closing, Company should discover that
it is in possession of any records  containing the  confidential  information of
Buyer, then the Company shall immediately turn such records over to Buyer, which
shall upon  request  make  available  to the Company any  information  contained
therein which is not confidential  information.  Company agrees that it will not
assert a waiver or loss of confidential or privileged  status of the information
based upon such  possession or  discovery.  Company  hereby  consents to Buyer's
consultation with

                                      -42-
<PAGE>

legal,  accounting and other professional  advisors to Company concerning advice
rendered to Company prior to the Closing regarding the Juice Division  Business,
the  Purchased  Assets  or the  Assumed  Liabilities,  excluding,  however,  the
negotiation  and drafting of this  Agreement and the  transactions  entered into
pursuant hereto.

       7.7. Jackson Sauerkraut  Facility Lease and Shared Use Agreement.  At the
Closing,  Company and Buyer  shall  enter into a Lease and Shared Use  Agreement
substantially  in the form attached hereto as Exhibit B, which shall provide for
a lease of the Jackson Sauerkraut  Facility to Company and use of certain common
areas and utilities of the Jackson Plant for a lease term and upon certain other
terms and  conditions  to be  negotiated  in good faith by the parties  prior to
Closing.

       7.8. HSR Act Filings.  To the extent such filings have not been completed
prior to the execution of this  Agreement,  each of Company and Buyer shall,  in
cooperation  with the  other,  file any  reports  or  notifications  that may be
required to be filed by it under the HSR Act, with the Federal Trade  Commission
and the Antitrust  Division of the  Department of Justice,  and shall furnish to
the other all such  information  in its  possession  as may be necessary for the
completion of the reports or  notifications  to be filed by the other.  Prior to
making any  communication,  written or oral, with the Federal Trade  Commission,
the  Antitrust  Division  of the  federal  Department  of  Justice  or any other
governmental  agency or  authority  or members of their  respective  staffs with
respect to this Agreement or the transactions  contemplated  hereby, the parties
agree to consult with the other.  Company  shall pay the filing fees for the HSR
application and notification made pursuant to this Section 7.8.

       7.9.  Prosser  Co-Packing  Agreement.  At the Closing,  Company and Buyer
shall  enter  into a Contract  Packing  Agreement  substantially  in the form of
Exhibit C, which shall  provide for contract  packing of Buyer's juice and juice
beverage products by Company at its Prosser Plant.

       7.10. Can Supply Agreement. At the Closing, Company and Buyer shall enter
into a Can Supply Agreement  substantially in the form of Exhibit D, which shall
provide  for the supply by Company to Buyer of all of Buyer's  can  requirements
for the Juice Division Business.

       7.11.  Stock Resale  Agreement;  Prospectus  Supplement.  At the Closing,
Company and Buyer shall enter into a Stock Resale Agreement substantially in the
form of Exhibit E,  which  shall  provide  for mutual  adjustments  based on the
resale price of the Northland  Stock issued  pursuant to Section  3.2.(c) hereof
("Stock Resale  Agreement").  No later than the first business day following the
Closing  Date,  Buyer  will  file  with  the SEC all  necessary  supplements  or
amendments to the  Registration  Statement  required under the Securities Act of
1933 with respect to the Northland Stock and will promptly deliver a copy of all
prospectus  supplements  to Company to  facilitate  and allow  Company's  public
resale of the Northland Stock under and pursuant to the  Registration  Statement
and the Stock Resale Agreement.

       7.12. Product Liability Matters.  At or prior to the Closing,  Company at
its expense shall cause Buyer to be named as an additional insured under each of
its occurrence-type 

                                      -43-
<PAGE>

policy or policies of insurance  insuring against claims for personal injury and
property  damage arising out of or resulting from any products  manufactured  by
the Juice  Division  prior to the Closing  Date.  At the Closing,  Company shall
deliver  to Buyer one or more  certificates  of  insurance  evidencing  that the
insurance  to be  obtained  by it  pursuant  to this  Section  is in effect  and
providing  for  notification  to Buyer at least ten days prior to the  effective
date of any termination or cancellation of such insurance if such effective date
occurs  prior to the end of the period  referred  to in the next  sentence.  The
insurance  coverage set forth in this Section  shall be maintained by Company in
an amount of not less than  $1,000,000  for a period of two years  following the
Closing, with a deductible not exceeding $200,000.

       7.13. Audit of Juice Division Financial Statements. Company shall prepare
and deliver to Buyer by the Closing Date  complete  Financial  Statements of its
Juice  Division  and the Juice  Division  Business for the years ended March 31,
1998 and  March  31,  1997  which  financial  statements  shall be  prepared  in
accordance with GAAP. Such financial  statements  shall be audited by Deloitte &
Touche, LLP, Company's  accountants,  which shall render its unqualified opinion
thereon.  Buyer shall pay all  reasonable  expenses of Company's  accountants in
providing such services.

       7.14.  Sales Tax Matters.  Prior to Closing,  Company  shall obtain a Tax
Clearance  Certificate  from the State of Michigan  Department  of Taxation  and
Finance,  a statement from the North Carolina  Department of Revenue  certifying
that Company has no unpaid North Carolina sales tax liability. Prior to Closing,
Buyer shall request a sales and use tax clearance certificate from the Wisconsin
Department  of Revenue and shall file all  necessary  reports  required for bulk
transfers of business  assets with the State of New York  Department of Taxation
and Finance. Within 30 days following Closing,  Company shall file all Wisconsin
sales and use tax  returns  due with  respect  to the  Jackson  Facility  or the
sellers  permit  issued with  respect  thereto,  such that the sales and use tax
clearance certificate can be issued.

       7.15.  Unemployment  Compensation.  Company  shall,  upon the  request of
Buyer,  cooperate  with Buyer in any efforts by Buyer to obtain the  transfer of
Company's portion of the Wisconsin unemployment  compensation fund applicable to
Transferred  Employees and Transferred  Union Employees at the Jackson Plant, to
the extent Buyer elects to transfer and assume such amounts.  Company shall also
cooperate,  at Buyer's request,  in any efforts by Buyer to obtain a transfer of
any similar fund applicable to Transferred Employees in Michigan, North Carolina
and New York,  provided  such  transfer  does not  adversely  affect  Company or
Company's rating or the taxes, fees,  contributions or assessments to be paid by
Company  with  respect to such funds.  In  connection  therewith,  Company  will
execute such  documents as Buyer may  reasonably  request in order to effectuate
such transfer.

       7.16. Bulk Sales  Compliance.  Buyer hereby waives  compliance by Company
with the  applicable  provisions of the bulk sales or bulk transfer  statutes of
any state in which Juice Division assets are located.

       7.17. Post-Closing Cooperation, Access and Records Retention. Company and
Buyer will use their respective  Reasonable Best Efforts to cause all conditions
to its and the other parties'  obligations  hereunder to be timely satisfied and
to perform and fulfill all obligations on 

                                      -44-
<PAGE>


its part to be performed and fulfilled under this Agreement, to the end that the
transactions  contemplated  by this Agreement shall be effect  substantially  in
accordance  with its terms.  The parties shall cooperate with each other in such
actions and in  securing  requisite  approvals  and  consents.  Each party shall
execute  and  deliver  both  before  and after  the  Closing  Date such  further
certificates,  agreements  and other  documents  and  records to  consummate  or
implement  the  transactions  contemplated  hereby or to evidence such events or
matters.  Company and Buyer shall each permit authorized  representatives of the
other,  at all  reasonable  times after the  Closing,  access to their  offices,
records  and  accounts  which  relate to Company  prior to the  closing  for the
purpose of obtaining any information  necessary or desirable for the preparation
and filing of any tax returns or other  reports to any  governmental  agency for
any  period  or for any  other  purpose  reasonably  related  to the  rights  or
obligations of the parties under this Agreement. Without limiting the generality
of the foregoing, Buyer will furnish reasonable assistance to Company in matters
which pertain to accounts receivable,  liabilities,  obligations and contract or
other rights and obligations  retained by Company and not acquired or assumed by
Buyer if Company believes that information with respect to claims or liabilities
asserted by or against  Company is, or may be,  available  from records or other
Purchased  Assets acquired by Buyer or from Transferred  Employees,  Transferred
Union  Employees or other former  employees of Company who have entered  Buyer's
employment.  Such cooperation will include,  among other things,  giving Company
access  to  inspect  records  and to  consult  with such  employees,  permitting
Company,  after  consultation  with  Buyer,  to copy the records and giving such
employees  reasonable leave during working hours to meet with representatives of
Company, to furnish testimony or render other assistance to Company.

       7.18.  Transition.  Company  will not take any action that is designed or
intended  to have the effect of  discouraging  any  customer,  supplier or other
business  associate of the Juice  Division  from  maintaining  the same business
relationships  with the Buyer and the Juice  Division  after the  Closing  as it
maintained with the Division prior to the Closing.

       7.19. Publix LUA Agreements.

              7.19.(a) Shelf-Stable LUA Agreement. Company has made a $1,236,000
       payment to Publix Supermarkets,  Inc. ("Publix") as a LUA fee pursuant to
       a LUA  proposal  accepted  August 14, 1998  between  Publix and  Company,
       providing for the marketing by Publix of 200,000 cases of Seneca(C) brand
       apple  juice and cider  products  for cases  shipped  during  the  period
       October  1,  1998  through  January  31,  1999  (the   "Shelf-Stable  LUA
       Agreement"). Buyer shall pay to Company following Closing on the 20th day
       of each month  beginning  January 20, 1999, an amount equal to $1,236,000
       multiplied  by a ratio,  the  numerator  of which is the  number of cases
       shipped by Buyer during the preceding  calendar month and the denominator
       of which is  200,000,  provided  that no cases  shipped by Buyer shall be
       included in the  numerator to the extent that the total cases  shipped by
       Company and Buyer  pursuant  to the Publix  Marketing  Agreement  ("Total
       Cases") exceeds  200,000.  Buyer shall be entitled to offset any payments
       due  Company  pursuant  to this  Section  7.19.(a)  against  any  amounts
       determined to be due to Company  pursuant to Section 7.20 below. If Total
       Cases are less than 200,000, Company may receive any payment and due from
       Publix under the Shelf-Stable LUA Agreement by reason of the shortfall in
       Publix purchases.

                                      -45-
<PAGE>

       If Total  Cases  exceed  200,000,  Buyer  will pay to Publix the per case
       payment for the excess  cases due to Publix  under the  Shelf-Stable  LUA
       Agreement to the extent that the excess cases were shipped by Buyer after
       Closing.

              7.19.(b)  Frozen LUA  Agreement.  Company  has made a  $104,908.50
       payment  to  Publix as a LUA fee  pursuant  to an LUA  agreement  between
       Publix  and  Company  which  has  been  in  effect  in 1998  and  will be
       automatically  renewed on December 26, 1998 unless  terminated by written
       notice to  Publix  on or  before  December  18,  1998  (the  "Frozen  LUA
       Agreement").  Publix and Company settle their respective obligations on a
       quarterly basis,  each quarter ending in accordance with Company's fiscal
       quarter. The only quarter open is the current quarter ending December 26,
       1998. The Frozen LUA Agreement provides for the marketing of 27,550 cases
       in the aggregate for the period  September 27, 1998 through  December 26,
       1998 of the following  types of Seneca brand frozen juice  products:  (1)
       Apple Juice;  (2) Granny Smith Apple  Juice;  (3) White Grape Juice;  (4)
       Natural Grape Juice;  and (5)  Cranberry  Juice.  Schedule  7.19.(b) sets
       forth the LUA price per case for each type of frozen  juice  product  and
       the  quantity of each type of frozen  juice  product  Publix  proposes to
       purchase from Company.

              On or before  January  20,  1999,  Buyer  shall pay to  Company an
       amount equal to Buyer's shipments post-Closing to Publix of the number of
       cases of the respective items listed on Schedule  7.19.(b)  multiplied by
       the per-case price indicated in Schedule 7.19.(b) pertaining to each item
       and to the month of shipment by Buyer.  If the total cases shipped in the
       full quarter for any item are less than the  quarterly  totals  listed in
       the table,  Company  may receive any payment due from Publix by reason of
       the shortfall in Publix purchases.  If the total cases shipped exceed the
       quarterly  total for any item,  Buyer  will pay to  Publix  the  per-case
       payment for the cases due to Publix under the Frozen LUA Agreement to the
       extent that the excess cases were shipped by Buyer after  Closing.  Buyer
       shall be entitled  to offset any  payments  due Company  pursuant to this
       Section  7.19.(b)  against  any amounts  determined  to be due to Company
       pursuant to Section 7.20 below.

       7.20. Slotting,  Credits,  Adjustments,  Offsets; Coupons. On the Closing
Date,  Company shall provide  notices to all customers of the Juice  Division to
which "slotting"  offers remain  outstanding,  notifying them that such slotting
offers are  withdrawn  and  requesting  that they contact  Buyer with respect to
future  orders and  promotions.  All credits,  offsets,  cash  discounts,  other
discounts,  trade  allowances and deductions or other  adjustments of any nature
whatsoever made by customers  against invoices or billings of Buyer for products
of the Juice  Division  shipped after the Effective Time that relate to products
shipped by Company prior to the Effective  Time shall be promptly  reimbursed by
Company to Buyer.  Buyer will  prepare  and  deliver to Company a summary of all
such credits,  offsets, etc. as of the 1st and 15th days of each month following
the Closing setting forth the amount, customer,  reason given, if any, and date.
Company shall remit the amount of any such adjustments  promptly upon receipt of
such  summary.  Buyer  shall be  entitled  to offset any  payments  due  Company
pursuant  to  Section  7.19 above  against  any  amounts  due and owing to Buyer
pursuant to this Section 7.20.

                                      -46-
<PAGE>

Company shall be responsible  for all redemption  costs  associated with coupons
issued or authorized  by Company  prior to the Closing Date,  regardless of when
redeemed.

8.     FURTHER COVENANTS OF COMPANY

       Company covenants and agrees as follows:

       8.1.  Access to Information  and Records.  During the period prior to the
Closing:

              8.1.(a)  Information and Records.  Company shall,  and shall cause
       its officers, employees, agents, independent accountants and advisors to,
       furnish  to  Buyer,   its  officers,   employees,   agents,   independent
       accountants and advisors, at reasonable times and places, all information
       in their  possession  concerning  the Juice Division as may be requested,
       and give such persons access to all of the  properties,  books,  records,
       contracts and other documents of or pertaining to the Juice Division that
       Company or its officers,  employees,  agents,  independent accountants or
       advisors shall have in their custody,  except documents pertaining to the
       representation   of  Company   in   connection   with  the   transactions
       contemplated by this Agreement.

              8.1.(b)  Access to Business  Contacts.  With the prior  consent of
       Company  in  each  instance  (which  consent  shall  not be  unreasonably
       withheld),  Buyer  and  its  officers,   employees,  agents,  independent
       accountants and advisors,  shall have access to vendors,  customers,  and
       others having  business  dealings with the Juice Division for the purpose
       of performing Buyer's due diligence investigation.

       8.2. Bank Accounts. Not less than ten days prior to the Closing,  Company
shall  provide to Buyer a list of each bank in which the Juice  Division  has an
account or safe deposit box, the name and number of each such account or box and
the names of all persons  authorized to draw thereon or who have access thereto,
with the amounts they are authorized to draw.

       8.3. Conduct of Business Pending the Closing.  From the date hereof until
the Closing, except as otherwise approved in writing by the Buyer:

              8.3.(a) No  Changes.  Company  will carry on the  business  of the
       Juice  Division  diligently and in the same manner as heretofore and will
       not make or institute  any  material  changes in its methods of purchase,
       sale, management, accounting or operation.

              8.3.(b)  Maintain  Organization.  Company will take such action as
       may be  reasonably  necessary  to maintain,  preserve,  renew and keep in
       favor and  effect  the  existence,  rights  and  franchises  of the Juice
       Division  and  will use its  Reasonable  Best  Efforts  to  preserve  the
       business  organization of the Juice Division intact, to keep available to
       Buyer the present  officers and employees,  and to preserve for Buyer its
       present  relationships  with  suppliers  and  customers and others having
       business relationships with the Juice Division.

                                      -47-
<PAGE>

              8.3.(c) No Breach.  Company will not do or omit any act, or permit
       any omission or act by any Affiliate, employee, or representative,  which
       may cause a breach of any material contract, commitment or obligation, or
       any breach of any representation, warranty, covenant or agreement made by
       Company herein,  or which would have required  disclosure on Schedule 4.8
       had it occurred  after the date of the Recent  Balance Sheet and prior to
       the date of this Agreement.

              8.3.(d) No Material Contracts. Without the prior consultation with
       and written  consent of Buyer,  no contract or commitment will be entered
       into,  and no purchase of raw  materials or supplies and no sale of goods
       or services (real,  personal,  or mixed,  tangible or intangible) will be
       made,  by or on behalf of Company  with  respect  to the Juice  Division,
       except  contracts,  commitments,  purchases  or  sales  which  are in the
       ordinary  course of business and consistent  with past practice,  are not
       material to the Company  (individually or in the aggregate) and would not
       have been  required to be disclosed in the  Disclosure  Schedule had they
       been in existence on the date of this Agreement.

              8.3.(e)  Maintenance  of Insurance.  Company shall maintain all of
       the  insurance  in  effect  as of the date  hereof  with  respect  to the
       operations of the Juice Division and the Purchased Assets.

              8.3.(f)  Maintenance  of  Property.  Company  shall use,  operate,
       maintain  and  repair  all  property  of the Juice  Division  in a normal
       business manner.

              8.3.(g)  Interim  Financials.  Company  will  provide  Buyer  with
       interim monthly financial statements and other management reports for the
       Juice Division promptly as and when they are available.

              8.3.(h) No  Negotiations.  Company will not directly or indirectly
       (through  a   representative   or  otherwise)   solicit  or  furnish  any
       information to any  prospective  buyer,  commence,  or conduct  presently
       ongoing,  negotiations  with any other party or enter into any  agreement
       with any  other  party  concerning  the sale of the Juice  Division,  its
       assets  or  business  or  any  material  part  thereof  (an  "Acquisition
       Proposal"),  and Company shall immediately advise Buyer of the receipt of
       any Acquisition Proposal.

       8.4.  Consents;  Transfers of Permits and Licenses.  Company will use its
Reasonable  Best Efforts  prior to Closing to obtain all consents  necessary for
the consummation of the transactions  contemplated hereby.  Company will use its
Reasonable   Best   Efforts   to  cause  all   licenses,   permits,   approvals,
authorizations and consents identified in Schedule 4.11.(b) to be transferred or
reissued to Buyer as of the Closing  Date and to  cooperate  fully with Buyer in
securing such transfers or reissues to Buyer.

       8.5. Other Action. Company shall use its Reasonable Best Efforts to cause
the fulfillment at the earliest practicable date of all of the conditions to the
parties'  obligations  to  consummate  the  transactions  contemplated  in  this
Agreement.

                                      -48-
<PAGE>

       8.6. Disclosure.  Company shall have a continuing  obligation to promptly
notify  Buyer in  writing  with  respect  to any  matter  hereafter  arising  or
discovered which, if existing or known at the date of this Agreement, would have
been required to be set forth or described in the  Disclosure  Schedule,  but no
such disclosure shall cure any breach of any representation or warranty which is
inaccurate.

9.     CONDITIONS PRECEDENT TO BUYER'S OBLIGATIONS

       Each and every  obligation  of Buyer to be  performed on the Closing Date
shall be subject to the  satisfaction  prior to or at the Closing of each of the
following conditions:

       9.1. Representations and Warranties True on the Closing Date. Each of the
representations  and  warranties  made by  Company  in this  Agreement,  and the
statements  contained in the  Disclosure  Schedule or in any  instrument,  list,
certificate or writing delivered by Company pursuant to this Agreement, shall be
true and  correct  in all  material  respects  when  made and  shall be true and
correct in all  material  respects at and as of the Closing  Date as though such
representations and warranties were made or given on and as of the Closing Date,
except for any changes  permitted by the terms of this Agreement or consented to
in writing by Buyer.

       9.2.  Compliance  With  Agreement.  Company  shall  have in all  material
respects performed and complied with all of its agreements and obligations under
this  Agreement  which are to be performed or complied with by it prior to or on
the Closing Date,  including the delivery of the closing documents  specified in
Section 12.1.

       9.3.  Absence of Litigation.  No Litigation  shall have been commenced or
threatened  by a party  other  than  Buyer  or an  affiliate  of  Buyer,  and no
investigation by any Government Entity shall have been commenced, against Buyer,
Company or any of the  affiliates,  officers or directors  of any of them,  with
respect to the transactions contemplated hereby.

       9.4. Consents and Approvals. All approvals, consents and waivers that are
set forth on Schedule 9.4 shall have been  received,  and executed  counterparts
thereof shall have been delivered to Buyer not less than two business days prior
to the Closing.  Notwithstanding  the  foregoing,  receipt of the consent of any
third party to the assignment of a Contract which is not (and is not required to
be)  disclosed in the  Disclosure  Schedule  shall not be a condition to Buyer's
obligation to close,  provided that the aggregate of all such Contracts does not
represent  a material  portion of  Company's  sales or  expenditures.  After the
Closing,  Company will continue to use its Reasonable Best Efforts to obtain any
such  consents or  approvals,  and  Company  shall not hereby be relieved of any
liability  hereunder for failure to perform any of its  respective  covenants or
for the inaccuracy of any representation or warranty.

       9.5. Title Insurance;  Surveys.  Buyer shall have obtained good and valid
title insurance policies or, in final form, irrevocable title insurance binders,
dated as of the Effective Time,  conforming to the  specifications  set forth in
Section 7.1 hereof.  Buyer shall have received the surveys  described in Section
7.2 hereof conforming to the specifications set forth therein.

                                      -49-
<PAGE>

       9.6.  Financing.  Buyer  shall  have  obtained,  on terms and  conditions
reasonably  satisfactory  to it, approval from Harris Bank & Trust under Buyer's
[Term Loan]  Agreement  for advances  sufficient  to provide to Buyer all of the
financing needed in order to consummate the transactions contemplated hereby and
fund the working capital requirements of the Juice Division after the Closing.

       9.7.  Hart-Scott-Rodino  Waiting Period.  All applicable  waiting periods
related to the HSR Act shall have expired.

       9.8.  Section 1445  Affidavit.  Company shall have  delivered to Buyer an
affidavit,  in form  satisfactory  to Buyer, to the effect that Company is not a
"foreign person," "foreign corporation," "foreign partnership," "foreign trust,"
or "foreign  estate" under  Section 1445 of the Code,  and  containing  all such
other  information  as is  required  to  comply  with the  requirements  of such
Section.

       9.9.   Environmental  Audit.  The  results  of  the  environmental  audit
conducted  pursuant to Section 7.3 shall not have  disclosed any past or present
condition,  process  or  practice  with  respect to the Juice  Division  or with
respect to the Jackson  Sauerkraut  Facility or the Purchased  Facilities or any
other any property  owned,  occupied or operated by the Juice  Division which is
not in compliance in all natural respects with all applicable Environmental Laws
or which otherwise requires  remediation under any Environmental Law (except for
the conditions described on Schedule 2.2.(g)), if a reasonable estimate by Buyer
of the  cost  of  remediation,  or the  potential  liability  to  third  persons
(including  statutory  liability)  arising  from  such  condition,   process  or
practice,  or the cost of bringing Company or such property into full compliance
with all applicable  Environmental  Laws, would exceed $300,000 in the aggregate
with respect to all matters described in this Section.

Buyer may waive any  condition  set  forth in this  Article 9 by  executing  and
delivering to Company a written waiver thereof prior to the Closing.

10.    CONDITIONS PRECEDENT TO COMPANY'S OBLIGATIONS

       Each and every  obligation of Company to be performed on the Closing Date
shall be subject to the satisfaction prior to or at the Closing of the following
conditions:

       10.1.  Representations  and Warranties  True on the Closing Date. Each of
the representations and warranties made by Buyer in this Agreement shall be true
and correct in all material  respects when made and shall be true and correct in
all   material   respects  at  and  as  of  the  Closing  Date  as  though  such
representations and warranties were made or given on and as of the Closing Date.

       10.2.  Compliance  With  Agreement.  Buyer  shall  have  in all  material
respects  performed and complied with all of Buyer's  agreements and obligations
under this  Agreement  which are to be performed or complied with by Buyer prior
to or on the Closing  Date,  including  the  delivery  of the closing  documents
specified in Section 12.2.

                                      -50-
<PAGE>

       10.3.  Absence of Litigation.  No Litigation shall have been commenced or
threatened,  and no  investigation  by any  Government  Entity  shall  have been
commenced,  against  Buyer,  Company  or  any  of the  affiliates,  officers  or
directors of any of them, with respect to the transactions  contemplated hereby;
provided that the obligations of Company shall not be affected unless there is a
reasonable  likelihood  that as a result of such  action,  suit,  proceeding  or
investigation   Company  will  be  unable  to  retain   substantially   all  the
consideration to which it is entitled under this Agreement.

       10.4.  Hart-Scott-Rodino  Waiting Period.  All applicable waiting periods
related to the HSR Act shall have expired.

       10.5.  Consents and Approvals.  All consents and approvals of the lenders
and other entities  identified on Schedule 10.5, which consents or approvals are
required pursuant to agreements or other commitments of Company, shall have been
obtained by Company.

Company may waive any  condition  set forth in this Article 10 by executing  and
delivering to Buyer a written waiver thereof prior to the Closing.

11.    INDEMNIFICATION

       11.1. By Company. Subject to the terms and conditions of this Article 11,
Company  hereby agrees to indemnify,  defend and hold  harmless  Buyer,  and its
directors,   officers,   employees  and  controlled  and   controlling   persons
(hereinafter  "Buyer's  Affiliates"),  from  and  against  all  Claims  asserted
against, resulting to, imposed upon, or incurred by Buyer, Buyer's Affiliates or
the  business  and  assets  transferred  to Buyer  pursuant  to this  Agreement,
directly or indirectly, by reason of, arising out of or resulting from

       11.1.(a) the  inaccuracy or breach of any  representation  or warranty of
Company  contained in or made pursuant to this Agreement  (regardless of whether
such breach is deemed "material");

       11.1.(b)  the  breach  of any  covenant  of  Company  contained  in  this
Agreement (regardless of whether such breach is deemed "material");

       11.1.(c)  any  Claim  brought  by or on  behalf  of any  broker or finder
retained,  employed  or  used  by  Company  or any of its  directors,  officers,
employees or agents in connection with the  transactions  provided for herein or
the negotiation thereof, whether or not disclosed herein; or

       11.1.(d) any Claim against Company,  the Purchased Assets or the business
of Company not specifically assumed by Buyer pursuant hereto.

As used in this Article 11, the term "Claim" shall include (i) all  Liabilities;
(ii) all losses, damages,  judgments,  awards, penalties and settlements;  (iii)
all  demands,  claims,  suits,  actions,  causes  of  action,   proceedings  and
assessments,  whether or not  ultimately  determined  to be valid;  and (iv) all
costs  and  expenses   (including,   without  limitation,   interest  (including
prejudgment  interest in any  litigated or arbitrated  matter),  court costs and
reasonable   fees  and

                                      -51-
<PAGE>

expenses of  attorneys  and expert  witnesses)  of  investigating,  defending or
asserting any of the foregoing or of enforcing this Agreement.

       11.2. By Buyer.  Subject to the terms and  conditions of this Article 11,
Buyer  hereby  agrees to  indemnify,  defend and hold  harmless  Company and its
directors,  officers,  employees  and  controlling  persons from and against all
Claims  asserted  against,  resulting  to,  imposed upon or incurred by any such
person,  directly  or  indirectly,  by  reason  of or  resulting  from  (a)  the
inaccuracy or breach of any  representation or warranty of Buyer contained in or
made  pursuant to this  Agreement  (regardless  of whether such breach is deemed
"material"); (b) the breach of any covenant of Buyer contained in this Agreement
(regardless of whether such breach is deemed  "material");  (c) all Claims of or
against Company specifically assumed by Buyer pursuant hereto; or (d) conduct of
the Business by Buyer after the Closing.

       11.3.  Indemnification of Third-Party  Claims.  The following  provisions
shall apply to any Claim subject to indemnification  which is (i) a suit, action
or arbitration  proceeding  filed or instituted by any third party,  or (ii) any
other form of proceeding or assessment instituted by any Government Entity:

              11.3.(a)   Notice  and  Defense.   The  party  or  parties  to  be
       indemnified  (whether one or more, the "Indemnified Party") will give the
       party from whom  indemnification  is sought  (the  "Indemnifying  Party")
       prompt written notice of any such Claim, and the Indemnifying  Party will
       undertake  the  defense  thereof  by  representatives  chosen by it.  The
       assumption of defense shall  constitute an admission by the  Indemnifying
       Party of its  indemnification  obligation  hereunder with respect to such
       Claim, and its undertaking to pay directly all costs, expenses,  damages,
       judgments,  awards,  penalties  and  assessments  incurred in  connection
       therewith.  Failure to give such notice shall not affect the Indemnifying
       Party's duty or  obligations  under this Article 11, except to the extent
       the Indemnifying Party is prejudiced thereby. So long as the Indemnifying
       Party is  defending  any  such  Claim  actively  and in good  faith,  the
       Indemnified  Party  shall not settle such Claim.  The  Indemnified  Party
       shall make available to the Indemnifying Party or its representatives all
       records and other  materials  required by them and in the  possession  or
       under  the  control  of  the  Indemnified  Party,  for  the  use  of  the
       Indemnifying  Party and its  representatives in defending any such Claim,
       and shall in other respects give reasonable cooperation in such defense.

              11.3.(b) Failure to Defend.  If the Indemnifying  Party,  within a
       reasonable  time after  notice of any such  Claim,  fails to defend  such
       Claim  actively  and in good  faith,  the  Indemnified  Party  will (upon
       further  notice) have the right to undertake  the defense,  compromise or
       settlement  of such  Claim or  consent  to the entry of a  judgment  with
       respect to such  Claim,  on behalf of and for the account and risk of the
       Indemnifying  Party, and the Indemnifying  Party shall thereafter have no
       right  to  challenge  the  Indemnified   Party's   defense,   compromise,
       settlement or consent to judgment.

              11.3.(c)  Indemnified Party's Rights.  Anything in this Article 11
       to the contrary notwithstanding, (i) if there is a reasonable probability
       that a Claim may 

                                      -52-
<PAGE>

       materially  and adversely  affect the  Indemnified  Party other than as a
       result of money damages or other money payments,  the  Indemnified  Party
       shall have the right to defend, compromise or settle such Claim (with the
       prior  written  consent  of  the  Indemnifying  Party,  which  shall  not
       unreasonably  be withheld),  and (ii) the  Indemnifying  Party shall not,
       without  the  written  consent  of  the  Indemnified  Party,   settle  or
       compromise  any Claim or consent to the entry of any judgment  which does
       not include as an  unconditional  term thereof the giving by the claimant
       or the plaintiff to the Indemnified Party of a release from all Liability
       in respect of such Claim.

       11.4.  Payment The Indemnifying  Party shall promptly pay the Indemnified
Party any amount due under this Article 11, which payment may be accomplished in
whole or in part, at the option of the  Indemnified  Party,  by the  Indemnified
Party setting off any amount owed to the  Indemnifying  Party by the Indemnified
Party. To the extent set-off is made by an Indemnified  Party in satisfaction or
partial  satisfaction of an indemnity  obligation  under this Article 11 that is
disputed by the  Indemnifying  Party,  upon a subsequent  determination by final
judgment  not  subject  to  appeal  that  all or a  portion  of  such  indemnity
obligation was not owed to the Indemnified  Party,  the Indemnified  Party shall
pay the  Indemnifying  Party the amount which was set off and not owed  together
with  interest  from the date of  set-off  until the date of such  payment at an
annual rate equal to the prime lending rate then being published by money center
banks. Upon judgment, determination, settlement or compromise of any third party
Claim,  the  Indemnifying  Party shall pay promptly on behalf of the Indemnified
Party,   and/or  to  the  Indemnified  Party  in  reimbursement  of  any  amount
theretofore  required to be paid by it, the amount so  determined  by  judgment,
determination,  settlement or compromise and all other Claims of the Indemnified
Party with respect  thereto,  unless in the case of a judgment an appeal is made
from the judgment.  If the Indemnifying  Party desires to appeal from an adverse
judgment,  then  the  Indemnifying  Party  shall  post  and pay the  cost of the
security or bond to stay  execution of the  judgment  pending  appeal.  Upon the
payment in full by the  Indemnifying  Party of such  amounts,  the  Indemnifying
Party shall succeed to the rights of such  Indemnified  Party, to the extent not
waived in settlement, against the third party who made such third party Claim.

       11.5.  Indemnification  for Environmental  Matters.  Without limiting the
generality  of the  foregoing,  Company  agrees to  indemnify,  reimburse,  hold
harmless and defend Buyer for,  from, and against all Claims  asserted  against,
imposed on, or incurred by Buyer, directly or indirectly, in connection with any
pollution,   threat  to  the  environment,   or  exposure  to,  or  manufacture,
processing,  distribution,  use, treatment,  generation,  transport or handling,
disposal,  emission,  discharge, storage or release of Hazardous Substances that
(A) is related in any way to (i) any  Purchased  Asset or Purchased  Facility or
(ii)  Company's or any previous  owner's or operator's  ownership,  operation or
occupancy of the business, properties and assets being transferred to Buyer, and
(B)  in  whole  or in  part  occurred,  existed,  arose  out  of  conditions  or
circumstances  that  existed,  or was  caused on or  before  the  Closing  Date.
Notwithstanding  anything in the foregoing to the contrary in this Section 11.5,
Company  shall not be required to  indemnify  Buyer with  respect to any matter,
condition or circumstance  described in this Section 11.5 which, at Closing, did
not  constitute  a  violation  of  any  Environmental  Law or  did  not  require
remediation or corrective action under any Environmental Law.

                                      -53-
<PAGE>

       11.6. Limitations on Indemnification. Except for fraud or any intentional
misrepresentation,  as to which claims may be brought  without  limitation as to
time or amount:

              11.6.(a)  Time  Limitation.  No claim or action  shall be  brought
       under this Article 11 for breach of a  representation  or warranty  after
       the  lapse  of  two  years  following  the  Closing.  Regardless  of  the
       foregoing, however, or any other provision of this Agreement:

                     (i) There shall be no time  limitation on claims on actions
              brought for breach of any  representation  or warranty  made in or
              pursuant to Sections 4.1, 4.2, 4.11.(c),  and 4.12.(a) and Company
              hereby waives all  applicable  statutory  limitation  periods with
              respect thereto.

                     (ii)  Any  claim  or  action  brought  for  breach  of  any
              representation  or warranty made in or pursuant to Section 4.5 may
              be brought  at any time until the  underlying  tax  obligation  is
              barred by the  applicable  period of limitation  under federal and
              state laws  relating  thereto  (as such  period may be extended by
              waiver).

                     (iii) With respect to Claims described in Sections 11.1.(c)
              and  11.1.(d),  there  shall  be  no  time  limit  on  claims  for
              indemnification.

                     (iv) With respect to Claims  described in Section  11.5, no
              claim or action  shall be brought  after the lapse of seven  years
              following the Closing.

                     (v) Any claim  made by a party  hereunder  by a demand  for
              arbitration  in accordance  with Article 14 hereof for breach of a
              representation  or  warranty  prior  to  the  termination  of  the
              survival  period for such claim  shall be  preserved  despite  the
              subsequent termination of such survival period.

                     (vi)  If  any  act,  omission,  disclosure  or  failure  to
              disclosure  shall  form the basis  for a claim for  breach of more
              than  one  representation  or  warranty,   and  such  claims  have
              different  periods of survival  hereunder,  the termination of the
              survival  period of one claim shall not affect a party's  right to
              make a claim  based on the breach of  representation  or  warranty
              still surviving.

              11.6.(b)  Amount  Limitation.  Except  with  respect to claims for
       breaches of representations or warranties contained in Sections 4.7 (with
       respect to the  fourth  and fifth  sentences  thereof),  4.24 or 5.4,  an
       Indemnified  Party shall not be entitled  to  indemnification  under this
       Article  11  for  breach  of a  representation  or  warranty  unless  the
       aggregate of the Indemnifying Party's indemnification  obligations to the
       Indemnified  Party  pursuant  to this  Article  11 (but for this  Section
       11.6.(b)) exceeds $300,000 but in such event, the Indemnified Party shall
       be   entitled   to   indemnification   in  full  for  all   breaches   of
       representations and/or warranties. With respect to claims for breaches of
       representations or warranties contained in the fourth and fifth sentences
       of

                                      -54-
<PAGE>

       Section  4.7,  the Buyer shall not be entitled to  indemnification  under
       this Article 11 for a breach of such  representation  or warranty  unless
       the aggregate of the  Company's  indemnification  obligations  under this
       Article 11 with respect thereto (but for this Section  11.6.(b))  exceeds
       $50,000.  Company  shall not be  required to  indemnify  Buyer for Claims
       under this Article 11 for breaches of  warranties or  representations  to
       the extent the aggregate of such Claims exceeds the Purchase Price.

              11.6.(c) Insurance Offset. The obligation of an Indemnifying Party
       to  indemnify  any Claim  under  this  Article 11 shall be reduced by any
       amounts actually and irrevocably  recovered by the Indemnified Party with
       respect to such Claim or the underlying  facts under insurance  policies,
       (i) net of any  increase  that will  occur,  or is  reasonably  likely to
       occur, in insurance premiums payable by the Indemnified Party, whether by
       retrospective premium adjustments or any other premium increase under the
       policy or  policies  under  which the claim is made or any other  policy,
       where the increase  results  directly from filing the insurance claim and
       (ii) less,  dollar for dollar,  the amount by which the  insurance  claim
       when filed or at any time during the  applicable  policy  period,  either
       singly  or in  the  aggregate  with  all  other  claims  made  under  the
       applicable  policy  or  policies,  exceeds  the  policy  coverage  limit;
       provided,  however,  that  this  subsection  shall  apply  only  if  this
       provision does not constitute an improper waiver of the insurer's  rights
       of subrogation against the Indemnifying Party.  Nothing contained in this
       Section  11.6.(c)  shall be deemed to create an  obligation  of any party
       hereto to maintain any form or level of insurance  after the Closing,  to
       name any other party as an additional  insured or to obtain  approval for
       any  waiver of  rights of  subrogation,  except  as  otherwise  expressly
       provided in this Agreement.

       11.7. No Waiver.  The closing of the  transactions  contemplated  by this
Agreement  shall  not  constitute  a  waiver  by  any  party  of its  rights  to
indemnification   hereunder,   regardless   of   whether   the   party   seeking
indemnification  has knowledge of the breach,  violation or failure of condition
constituting the basis of the Claim at or before the Closing,  and regardless of
whether such breach, violation or failure is deemed to be "material".

12.    CLOSING

       The closing of this  transaction  ("the Closing") shall take place at the
offices of Foley & Lardner,  777 East  Wisconsin  Avenue,  Milwaukee,  Wisconsin
53202 at 9:00 A.M. on December 29, 1998  (provided all  conditions  set forth in
Articles  9 and 10 have been  waived or  satisfied),  or at such  other time and
place as the parties  hereto shall agree upon.  Such date is referred to in this
Agreement as the "Closing Date".

       12.1.  Documents to be Delivered  by  Company..  At the Closing,  Company
shall  deliver to Buyer the following  documents,  in each case duly executed or
otherwise in proper form:

              12.1.(a) Deeds,  Bills of Sale.  Warranty deeds to real estate and
       bills  of sale  and  such  other  instruments  of  assignment,  transfer,
       conveyance and  endorsement as 

                                      -55-
<PAGE>

       will be  sufficient  in the opinion of Buyer and its counsel to transfer,
       assign,  convey and deliver to Buyer the Purchased Assets as contemplated
       hereby.

              12.1.(b) Compliance Certificate. A certificate signed by the chief
       executive  officer  of  Company  that  each  of the  representations  and
       warranties  made by Company in this  Agreement is true and correct in all
       material  respects on and as of the Closing  Date with the same effect as
       though such  representations and warranties had been made or given on and
       as of the Closing Date (except for any changes  permitted by the terms of
       this Agreement or consented to in writing by Buyer), and that Company has
       performed  and  complied  with all of  Company's  obligations  under this
       Agreement  which are to be performed or complied  with on or prior to the
       Closing Date.

              12.1.(c)  Opinion  of  Counsel.  A  written  opinion  of  Jaeckle,
       Fleischmann  & Mugel,  LLP,  counsel to Company,  dated as of the Closing
       Date, addressed to Buyer, substantially in the form of Exhibit F hereto.

              12.1.(d) License  Agreement.  The License Agreement referred to in
       Section 7.4, duly executed by the Company.

              12.1.(e) Lease and Shared Use Agreement.  The Lease and Shared Use
       Agreement referred to in Section 7.7, duly executed by Company.

              12.1.(f)   Contract  Packing   Agreement.   The  Contract  Packing
       Agreement referred to in Section 7.9, duly executed by Company.

              12.1.(g) Can Supply Agreement.  The Can Supply Agreement  referred
       to in Section 7.10, duly executed by Company.

              12.1.(h)  Stock  Resale  Agreement.  The  Stock  Resale  Agreement
       referred to in Section 7.11 duly executed by the Company.

              12.1.(i)  Mortgage and Security  Releases.  Releases of mortgages,
       liens and/or  financing  statements to the extent  necessary to terminate
       any liens against, or security interests in, any of the Purchased Assets.

              12.1.(j)   Certified   Resolutions.   A  certified   copy  of  the
       resolutions  of  the  Board  of  Directors  of  Company  authorizing  and
       approving  this  Agreement  and  the  consummation  of  the  transactions
       contemplated by this Agreement.

              12.1.(k)  Certificate  of  Incorporation:  By-laws.  A copy of the
       By-laws of Company  certified by the secretary of Company,  and a copy of
       the Certificate of Incorporation of Company certified by the Secretary of
       State of the state of New York.

              12.1.(l) Incumbency Certificate.  Incumbency certificates relating
       to each person  executing  any document  executed and  delivered to Buyer
       pursuant to the terms hereof.

                                      -56-
<PAGE>

              12.1.(m)  Other  Documents.  All other  documents,  instruments or
       writings  required  to be  delivered  to Buyer at or prior to the Closing
       pursuant to this Agreement and such other  certificates  of authority and
       documents as Buyer may reasonably request.

       12.2.  Documents to be Delivered  by Buyer.  At the Closing,  Buyer shall
deliver  to Company  the  following  documents,  in each case duly  executed  or
otherwise in proper form:

              12.2.(a)  Cash  Purchase  Price.  To  Company,  cash in the amount
       required  pursuant to Section  3.2.(b) by wire  transfer  of  immediately
       available funds.

              12.2.(b) Northland Stock. To Company, a certificate or certificate
       for the  number  of shares  of  Northland  Stock to be issued by Buyer as
       required by Section 3.2.(b) hereof.

              12.2.(c)   Assumption  of  Liabilities.   Such   undertakings  and
       instruments of assumption as will be reasonably sufficient in the opinion
       of Company  and its  counsel to evidence  the  assumption  of the Assumed
       Liabilities as provided for in Article 2 and Section 3.2.(a).

              12.2.(d) Compliance Certificate. A certificate signed by the chief
       executive officer of Buyer that the  representations  and warranties made
       by Buyer in this  Agreement are true and correct on and as of the Closing
       Date with the same effect as though such  representations  and warranties
       had been  made or given on and as of the  Closing  Date  (except  for any
       changes  permitted  by the terms of this  Agreement  or  consented  to in
       writing by Company),  and that Buyer has  performed and complied with all
       of Buyer's  obligations under this Agreement which are to be performed or
       complied with on or prior to the Closing Date.

              12.2.(e) Opinion of Counsel. A written opinion of Foley & Lardner,
       counsel to Buyer, dated as of the Closing Date,  addressed to Company, in
       substantially the form of Exhibit G hereto.

              12.2.(f)   Certified   Resolutions.   A  certified   copy  of  the
       resolutions of the Board of Directors of Buyer  authorizing and approving
       this Agreement and the consummation of the  transactions  contemplated by
       this Agreement.

              12.2.(g) Seneca License  Agreement.  The Seneca License  Agreement
       referred to in Section 7.4, duly executed by Buyer.

              12.2.(h) Lease and Shared Use Agreement.  The Lease and Shared Use
       Agreement referred to in Section 7.7, duly executed by Buyer.

              12.2.(i)   Contract  Packing   Agreement.   The  Contract  Packing
       Agreement described in Section 7.9, duly executed by Buyer.

                                      -57-
<PAGE>

              12.2.(j) Can Supply Agreement.  The Can Supply Agreement described
       in Section 7.10, duly executed by Buyer.

              12.2.(k)  Stock  Resale  Agreement.  The  Stock  Resale  Agreement
       described in Section 7.11, duly executed by Buyer.

              12.2.(l) Incumbency Certificate.  Incumbency certificates relating
       to each person  executing any document  executed and delivered to Company
       by Buyer pursuant to the terms hereof.

              12.2.(m)  Other  Documents.  All other  documents,  instruments or
       writings  required to be  delivered to Company at or prior to the Closing
       pursuant to this Agreement and such other  certificates  of authority and
       documents as Company may reasonably request.

13.    TERMINATION

       13.1.  Right  of  Termination  Without  Breach.  This  Agreement  may  be
terminated  without  further  liability  of any  party at any time  prior to the
Closing:

              13.1.(a) Mutual  Agreement.  By mutual written  agreement of Buyer
       and Company, or

              13.1.(b)  Termination  Date.  By either  Buyer or  Company  if the
       Closing shall not have occurred on or before  January 31, 1999,  provided
       the  terminating  party  has not,  through  breach  of a  representation,
       warranty or covenant,  prevented the Closing from  occurring on or before
       such date.

       13.2. Termination for Breach.

              13.2.(a)  Termination  by Buyer.  If (i) there has been a material
       violation or breach by Company of any of the agreements,  representations
       or warranties  contained in this  Agreement  which has not been waived in
       writing by Buyer,  or (ii) there has been a failure of  satisfaction of a
       condition to the  obligations  of Buyer which has not been so waived,  or
       (iii) Company shall have attempted to terminate this Agreement under this
       Article 13 or  otherwise  without  grounds to do so,  then Buyer may,  by
       written  notice to  Company at any time  prior to the  Closing  that such
       violation, breach, failure or wrongful termination attempt is continuing,
       terminate this  Agreement  with the effect set forth in Section  13.2.(c)
       hereof.

              13.2.(b)  Termination by Company. If (i) there has been a material
       violation or breach by Buyer of any of the agreements, representations or
       warranties  contained  in this  Agreement  which  has not been  waived in
       writing by Company, or (ii) there has been a failure of satisfaction of a
       condition to the obligations of Company which has not been so waived,  or
       (iii) Buyer shall have attempted to terminate  this Agreement  under this
       Article 13 or  otherwise  without  grounds to do so, then Company may, by
       written  notice  to Buyer at any time  prior  to the  Closing  that  such
       violation, breach, 

                                      -58-
<PAGE>

       failure or wrongful  termination  attempt is  continuing,  terminate this
       Agreement with the effect set forth in Section 13.2.(c) hereof.

              13.2.(c) Effect of  Termination.  Termination of this Agreement by
       Buyer pursuant to clauses (i) or (iii) of Section  13.2.(a) or by Company
       pursuant to clauses (i) or (iii) of Section 13.2.(b) shall not in any way
       terminate,  limit or restrict the rights and remedies of any party hereto
       against  the other  party.  In  addition  to the right of any party under
       common law to redress for any such breach or violation,  each party whose
       breach or violation has occurred prior to  termination  shall jointly and
       severally   indemnify   each   other   party  for  whose   benefit   such
       representation, warranty, covenant, agreement or other provision was made
       ("indemnified  party") from and against all losses,  damages  (including,
       without   limitation,   consequential   damages),   costs  and   expenses
       (including, without limitation,  interest (including prejudgment interest
       in any litigated matter),  penalties, court costs, and attorneys fees and
       expenses)  asserted  against,  resulting to, imposed upon, or incurred by
       the indemnified party, directly or indirectly,  by reason of, arising out
       of or resulting from such breach or violation.  Subject to the foregoing,
       the parties' respective  obligations under Sections 15.3 and 15.9 of this
       Agreement and the  Confidentiality  Agreement  dated April 20, 1998 shall
       survive termination indefinitely.

14.    RESOLUTION OF DISPUTES

       14.1. Arbitration.  After the Closing, any dispute,  controversy or claim
arising out of or relating to this Agreement or the negotiation  hereof or entry
hereunto or any  contract  or  agreement  entered  into  pursuant  hereto or the
performance  by the  parties of its or their  terms  shall be settled by binding
arbitration  held  in  Chicago,  Illinois  in  accordance  with  the  Commercial
Arbitration Rules of the American Arbitration Association then in effect, except
as specifically  otherwise provided in this Article 14. This Article 14 shall be
construed  and  enforced  in  accordance  with  the  Federal   Arbitration  Act,
notwithstanding   any  other  choice  of  law   provision  in  this   Agreement.
Notwithstanding the foregoing:

              14.1.(a)  Buyer  may,  in its  discretion,  apply  to a  court  of
       competent  jurisdiction for equitable relief as provided in Section 15.5.
       Such an  application  shall not be deemed a waiver of the right to compel
       arbitration pursuant to this Article.

              14.1.(b)  No party  shall be  required  to submit  to  arbitration
       hereunder  unless all persons who are not parties to this Agreement,  but
       who are necessary  parties to a complete  resolution of the  controversy,
       submit  to the  arbitration  process  on the same  terms  as the  parties
       hereto. Without limiting the generality of the foregoing,  no claim under
       Article  11 for the  indemnification  of a  third-party  claim  shall  be
       subject  to  arbitration  under this  Article  14 unless the third  party
       bringing such claim against the indemnitee  shall agree in writing to the
       application of this Article 14 of the resolution of such claim.

                                      -59-
<PAGE>


              14.1.(c) Without the express written consent of all parties,  this
       Article  14 shall not apply  where the amount in  controversy,  excluding
       attorney fees and expenses, exceeds $1,000,000.

       14.2.  Arbitrators.  If the matter in controversy  (exclusive of attorney
fees and expenses) shall appear,  as at the time of the demand for  arbitration,
to  exceed  $100,000,  then the panel to be  appointed  shall  consist  of three
neutral arbitrators; otherwise, one neutral arbitrator.

       14.3. Procedures; No Appeal. The arbitrator(s) shall allow such discovery
as the  arbitrator(s)  determine  appropriate  under the circumstances and shall
resolve  the  dispute  as  expeditiously  as  practicable,   and  if  reasonably
practicable,  within  120 days after the  selection  of the  arbitrator(s).  The
arbitrator(s)  shall give the parties  written notice of the decision,  with the
reasons  therefor set out, and shall have 30 days  thereafter to reconsider  and
modify such decision if any party so requests within 10 days after the decision.
Thereafter,  the  decision of the  arbitrator(s)  shall be final,  binding,  and
nonappealable  with  respect  to all  persons,  including  (without  limitation)
persons who have failed or refused to participate in the arbitration process.

       14.4.  Authority.  The arbitrator(s) shall have authority to award relief
under legal or equitable  principles,  including interim or preliminary  relief,
and to allocate  responsibility  for the costs of the  arbitration  and to award
recovery of attorneys  fees and expenses in such manner as is  determined  to be
appropriate by the arbitrator(s).

       14.5.  Entry  of  Judgment.  Judgment  upon  the  award  rendered  by the
arbitrator(s)  may be entered in any court having in personam and subject matter
jurisdiction.  Company,  Buyer  and  the  Shareholder  hereby  submit  to the in
personam jurisdiction of the Federal and State courts in Chicago,  Illinois, for
the purpose of confirming any such award and entering judgment thereon.

       14.6.  Confidentiality.  All  proceedings  under this Article 14, and all
evidence given or discovered pursuant hereto,  shall be maintained in confidence
by all parties and by the arbitrators.

       14.7.  Continued  Performance.  The  fact  that  the  dispute  resolution
procedures  specified in this Article 14 shall have been or may be invoked shall
not excuse any party from  performing its  obligations  under this Agreement and
during the pendency of any such  procedure all parties shall continue to perform
their respective  obligations in good faith,  subject to any rights to terminate
this  Agreement  that may be  available  to any party and to the right of setoff
provided in Section 11.4 hereof.

         14.8.  Tolling.  All applicable  statutes of limitation shall be tolled
while the procedures  specified in this Article 14 are pending. The parties will
take such action, if any, required to effectuate such tolling.

15.    MISCELLANEOUS

                                      -60-
<PAGE>

       15.1.  Disclosure  Schedule.  Information  set  forth  in the  Disclosure
Schedule  specifically  refers to the article and section of this  Agreement  to
which such information is responsive and such information shall not be deemed to
have been  disclosed  with  respect  to any other  article  or  section  of this
Agreement or for any other  purpose.  The  Disclosure  Schedule  shall not vary,
change or alter the language of the representations and warranties  contained in
this Agreement  and, to the extent the language in the Disclosure  Schedule does
not  conform  in every  respect  to the  language  of such  representations  and
warranties, such language shall be disregarded and be of no force or effect.

       15.2.  Further  Assurance.  From time to time,  at  Buyer's  request  and
without  further  consideration,  Company will execute and deliver to Buyer such
documents,  instruments  and  consents  and take such other  action as Buyer may
reasonably  request in order to consummate  more  effectively  the  transactions
contemplated  hereby, to discharge the covenants of Company and to vest in Buyer
good,  valid and marketable  title to the business and assets being  transferred
hereunder.

       15.3.  Disclosures and Announcements.  Both the timing and the content of
all  disclosure  to  third  parties  and  public  announcements  concerning  the
transactions  provided for in this Agreement by either Company or Buyer shall be
subject to the approval of the other in all essential respects,  except that the
other  party's  approval  shall not be required as to any  statements  and other
information  which a party may submit to the Securities and Exchange  Commission
or its stockholders or be required to make pursuant to any rule or regulation of
the Securities and Exchange Commission or NASDAQ, etc., or otherwise required by
law;  provided  that such party shall consult with the other party to the extent
possible prior to any such submission or statements.

       15.4. Assignment; Parties in Interest.

              15.4.(a)  Assignment.  Except as expressly  provided  herein,  the
       rights  and  obligations  of a  party  hereunder  may  not  be  assigned,
       transferred or encumbered  without the prior written consent of the other
       parties. Notwithstanding the foregoing, Buyer may, without consent of the
       Company, cause one or more subsidiaries of Buyer to carry out all or part
       of the transactions  contemplated hereby;  provided,  however, that Buyer
       shall, nevertheless,  remain liable for all of its obligations, and those
       of any such subsidiary, to Company hereunder.

              15.4.(b)  Parties in  Interest.  This  Agreement  shall be binding
       upon,  inure to the  benefit  of, and be  enforceable  by the  respective
       successors and permitted assigns of the parties hereto. Nothing contained
       herein  shall be  deemed to confer  upon any  other  person  any right or
       remedy under or by reason of this Agreement.

       15.5.  Equitable  Relief.  Company  agrees  that any breach of  Company's
obligation to consummate  the sale of the Purchased  Assets on the Closing Date,
any breach of any  nonsolicitation  obligation  imposed by Section 7.5 hereof or
any breach by Company of its  obligations  imposed by Section 7.6  hereof,  will
result  in  irreparable  injury  to Buyer  for  which a remedy  at law  would be
inadequate; and that, in addition to any relief at law which may be 

                                      -61-
<PAGE>

available  to Buyer  for such  breach  and  regardless  of any  other  provision
contained in this  Agreement,  Buyer shall be entitled to  injunctive  and other
equitable  relief as a court may grant.  Buyer agrees that any breach of Buyer's
nonsolicitation  obligation  imposed  by  Section  7.5  hereof  will  result  in
irreparable injury to Company for which a remedy at law would be inadequate; and
that in addition to any relief at law which may be available to Company for such
breach  and  regardless  of any other  provision  contained  in this  Agreement,
Company shall be entitled to injunctive  and other  equitable  relief as a court
may grant.  This Section  15.5 shall not be  construed  to limit either  party's
right to obtain  equitable  relief for other  breaches of this  Agreement  under
general equitable standards.

       15.6.  Law Governing  Agreement.  This  Agreement  shall be construed and
interpreted according to the internal laws of the State of Wisconsin,  excluding
any choice of law rules that may direct the  application  of the laws of another
jurisdiction.  Process and  pleadings  given to a party in the manner and at the
address  provided in Section 15.8 shall be deemed  properly  served and accepted
for all purposes.

       15.7. Amendment and Modification. Buyer and Company may amend, modify and
supplement  this  Agreement  in such  manner  as may be  agreed  upon by them in
writing.

       15.8. Notice.  All notices,  requests,  demands and other  communications
hereunder shall be given in writing and shall be: (a) personally delivered;  (b)
sent  by  telecopier,  facsimile  transmission  or  other  electronic  means  of
transmitting  written documents;  or (c) sent to the parties at their respective
addresses  indicated herein by registered or certified U.S. mail, return receipt
requested and postage prepaid, or by private overnight mail courier service. The
respective addresses to be used for all such notices, demands or requests are as
follows:

                  (a)      If to Buyer, to:

                           Northland Cranberries, Inc.
                           800 First Avenue South
                           P.O.  Box 8020
                           Wisconsin Rapids, Wisconsin 54495-8020
                           Attention:  John Swendrowski
                           Facsimile:  (715) 422-6800

                           (with a copy to)

                           Jeffrey J. Jones
                           Foley & Lardner
                           777 East Wisconsin Avenue
                           Milwaukee, Wisconsin 53202-5367
                           Facsimile:  (414) 297-4900

or to such other person or address as Buyer shall furnish to Company in writing.

                                      -62-
<PAGE>

                  (b)      If to Company:

                           Seneca Foods Corporation
                           1162 Pittsford-Victor Road
                           Pittsford, NY 14534
                           Attention:  Kraig Kayser
                           Facsimile:  (716) 385-4249

                           (with a copy to)

                           William I. Schapiro, Esq.
                           Jaeckle Fleischmann & Mugel, LLP
                           Fleet Bank Building
                           Twelve Fountain Plaza
                           Buffalo, NY 14202-2292
                           Facsimile:  (716) 856-0432

or to such other person or address as Company shall furnish to Buyer in writing.

       If personally  delivered,  such  communication  shall be deemed delivered
upon actual receipt; if electronically  transmitted  pursuant to this paragraph,
such  communication  shall be  deemed  delivered  the next  business  day  after
transmission (and sender shall bear the burden of proof of delivery); if sent by
overnight courier pursuant to this paragraph, such communication shall be deemed
delivered  upon receipt;  and if sent by U.S.  mail pursuant to this  paragraph,
such  communication  shall  be  deemed  delivered  as of the  date  of  delivery
indicated  on the receipt  issued by the  relevant  postal  service,  or, if the
addressee fails or refuses to accept delivery, as of the date of such failure or
refusal.  Any party to this Agreement may change its address for the purposes of
this Agreement by giving notice thereof in accordance with this Section.

       15.9.   Expenses.   Regardless   of  whether  or  not  the   transactions
contemplated hereby are consummated:

              15.9.(a)  Expenses to be Paid by Company.  Company  shall pay, and
       shall indemnify, defend and hold Buyer harmless from and against, each of
       the following:

                     (i) Transfer Taxes.  Any sales,  use,  excise,  transfer or
              other  similar  tax  imposed  with  respect  to  the  transactions
              provided  for in this  Agreement,  and any  interest or  penalties
              related thereto  (excluding,  however,  any North Carolina Highway
              Use Taxes described in Section 2.2.(c)).

                     (ii) Professional  Fees. All fees and expenses of Company's
              legal,  accounting,  investment  banking  and  other  professional
              counsel in connection with the transactions  contemplated  hereby,
              provided,  however,  that if Buyer or its accountants  request any
              services  from  Company's  

                                      -63-
<PAGE>

              accountants  with respect to financial  information of Company for
              the  purpose  of  filing  reports  and  exhibits   concerning  its
              acquisitions  from  Company  in  compliance  with  the  Rules  and
              Regulations of the Commission,  including without  limitation Form
              8-K under the Act or Regulation S-X and the audits to be performed
              pursuant to Section 7.13,  Buyer shall pay all reasonable fees and
              expenses of Company's accountants in providing such services.

              15.9.(b) Expenses to be Paid by Buyer.  Buyer shall pay, and shall
       indemnify,  defend and hold Company harmless from and against each of the
       following:

                     (i) North  Carolina  Highway Use Taxes.  All North Carolina
              Highway  Use Taxes  imposed on the  transfer  to Buyer of vehicles
              licensed in North Carolina.

                     (ii)  Environmental  Audit.  The  fees and  other  expenses
              relating to the environmental  audit performed pursuant to Section
              7.3 hereof.

                     (iii)  Title  Insurance  Premiums  and  Survey  Costs.  All
              premiums for the issuance of the title  insurance  policies issued
              pursuant  to  Section  7.1  hereof  and all  costs of the  surveys
              performed pursuant to Section 7.2.

                     (iv) Filing Fees. All filing fees for the Hart-Scott-Rodino
              application filed pursuant to Section 7.9 hereof.

                     (v)  Professional  and Advisory Fees. All fees and expenses
              of Piper,  Jaffray Inc. and of Buyer's legal  accounting and other
              investment banking and professional counsel in connection with the
              transactions contemplated hereby.

              15.9.(c) Other.  Except as otherwise provided herein,  each of the
       parties  shall bear its own  expenses and the expenses of its counsel and
       other agents in connection with the transactions contemplated hereby.

              15.9.(d)  Costs of  Litigation.  The parties agree (subject to the
       discretion,  in an arbitration proceeding, of the arbitrator as set forth
       in Section  14.4) that the  prevailing  party in any action  brought with
       respect to or to enforce any right or remedy under this  Agreement  shall
       be  entitled to recover  from the other  party or parties all  reasonable
       costs and expenses of any nature  whatsoever  incurred by the  prevailing
       party in  connection  with  such  action,  including  without  limitation
       attorneys' fees and prejudgment  interest,  provided,  however, that if a
       party  seeking  monetary  recovery  recovers less than 50% of the amounts
       sought, the reasonable costs and expenses which it is entitled to recover
       from the other party will be reduced so that the costs and expenses which
       it is entitled to recover  constitute  the same  proportion  of its total
       costs and  expenses as the  percentage  of its  monetary  recovery to the
       total recovery which is sought.

                                      -64-
<PAGE>

              15.9.(e) Brokerage.  Except as to Piper Jaffray Inc., who shall be
       paid by Buyer,  Company and Buyer have each  represented and warranted to
       each  other  that  there is no broker or  finder  involved  or in any way
       connected  with  the  transfer   provided  for  herein  on  their  behalf
       respectively and each agrees to hold the others harmless from and against
       all other claims for brokerage commissions or finder's fees in connection
       with the  execution of this  Agreement or the  transactions  provided for
       herein.

       15.10.  Entire Agreement.  This instrument  embodies the entire agreement
between the parties hereto with respect to the transactions contemplated herein,
and there have been and are no agreements, representations or warranties between
the parties other than those set forth or provided for herein.

       15.11.  Counterparts.  This  Agreement  may be  executed  in one or  more
counterparts,  each of  which  shall be  deemed  an  original,  but all of which
together shall constitute one and the same instrument.

       15.12. Jointly Drafted.  This Agreement and the Ancillary Agreements have
been jointly drafted by the respective  representatives of Buyer and Company and
no party shall be considered as being  responsible for drafting the Agreement or
any of the Ancillary  Agreements for the purpose of applying any rule construing
ambiguities against the drafter or otherwise.  No draft of this Agreement or any
Ancillary Agreement shall be taken into account in construing the agreement.

       15.13.  Headings.  The  headings  in  this  Agreement  are  inserted  for
convenience only and shall not constitute a part hereof.

       15.14.  Certain  Definitions  and Glossary of Terms.  The following  sets
forth the certain  definitions of  capitalized  terms used in this Agreement and
the location of other such terms defined in the body of this Agreement.

                     (i) Definitions.

                            (1)  "Knowledge,"  to the  knowledge  of,"  and  any
                     similar phrase, when referring to Company, means the actual
                     and  conscious   knowledge  of  the  following  members  of
                     management of Company: A. S. Wolcott,  Kraig Kayser, Philip
                     G. Paras, C. Edward Litten, J. Van Riper, C. L. Fohrd, Mike
                     Peckham,  Blake Kehoe and Vince  Lammers  after  reasonable
                     inquiry by them of selected  employees of Company whom they
                     believe,  in  good  faith,  to  be  the  persons  generally
                     responsible  for the subject matters to which the knowledge
                     is pertinent.

                                      -65-
<PAGE>

                            (2)  "Material  Adverse  Effect" means any change or
                     changes  in,  or  effect  on,  the  Purchased  Assets,  the
                     operation,   maintenance,   or  condition   (financial   or
                     otherwise) of the Purchased  Assets, or the business of the
                     Juice  Division (or, the Juice  Division as operated by the
                     Buyer, after the Closing, as the case may be) in connection
                     therewith after the date of this  Agreement,  or any change
                     or changes in, or effect on, the Assumed  Liabilities after
                     the  date  of  this  Agreement,   in  each  case  that  is,
                     individually,  or in the aggregate  are, in the  reasonable
                     judgment of the Buyer,  materially adverse to the Purchased
                     Assets, the operation, maintenance, or condition (financial
                     or otherwise) of the Purchased Assets,  the business of the
                     Juice  Division (or, the Juice  Division as operated by the
                     Buyer, after the Closing, as the case may be) in connection
                     therewith,  and the Assumed Liabilities,  taken as a whole,
                     other than (i) any change or effect  resulting from changes
                     in the international  U.S.,  regional or local wholesale or
                     retail  markets  for  consumer  juice  beverages,  (ii) any
                     changes  or  effects   resulting   from  changes  in  U.S.,
                     Canadian,  state,  provincial or local laws, regulations or
                     ordinances  affecting the Purchased  Assets,  and (iii) any
                     materially  adverse  change in or  effect on the  Purchased
                     Assets, the operation, maintenance, or condition (financial
                     or  otherwise)  of the  Purchased  Assets,  the business of
                     Juice  Division  in  connection  therewith,  or the Assumed
                     Liabilities  which is cured  (including  by the  payment of
                     money) by Company  to the  reasonable  satisfaction  of the
                     Buyer before the Termination Date.

                            (3) "Reasonable  Best Efforts" shall mean the taking
                     or  performing  of  all  commercially  reasonable  efforts,
                     actions  or other  measures,  provided  that it  shall  not
                     require  that  additional  costs or  expenses  be  incurred
                     (other than incidental costs or expenses).

                            (4)   "Transferring   Employee  Records"  means  all
                     personnel  files  related to Company's  personnel  who will
                     become  employees  of the Buyer to the  extent  such  files
                     pertain to (i) skill and development  training and resumes,
                     (ii)   seniority   histories,   (iii)  salary  and  benefit
                     information,   (iv)   Occupational,   Safety   and   Health
                     Administration  medical  reports,  or  (v)  active  medical
                     restriction forms.

                     (ii) Glossary.

              "Affiliate" - Section 1.2.(j)
              "Assumed Contracts" - Section 2.1.(b)
              "Assumed Liabilities" - Section 2.1
              "Buyer's Accountants" - Section 3.3.(c)
              "Buyer's Affiliates" - Section 11.1 "CERCLA" - Section 2.2.(h)
              "Claim" - Section 11.1

                                      -66-
<PAGE>


              "Closing" - Preamble to Article 12
              "Closing Date" - Section 12
              "Code" - Section 3.5
              "Company's Accountants" -- Section 3.3.(c)(ii)
              "Contracts" - Section 1.1.(g) "Covered Employees" - Section 6.5
              "Current Assets: - Section 3.3(a)
              "Debt Obligations" - Section 2.2.(g)
              "Disclosure Schedule" - Article 15.1
              "Effective Time" - Section 3.3.(c)(i)
              "Employee Plans/Agreements" - Section 4.16.(a)
              "Environmental Laws" - Section 4.11.(c)
              "ERISA" - Section 4.16.(a)
              "Excluded Assets" - Section 1.2
              "Final Closing Balance Sheet" - Section 3.3.(c)(iii)
              "Frozen LUA Agreement" - Section 7.19.(b)
              "Government Entities" - Section 2.2.(n)
              "Hazardous Substances" - Section 2.2.(h)
              "HSR Act" - Section 4.3 "IRS" - Section 3.5
              "Indemnified Party" - Section 11.3.(a)
              "Indemnifying Party" - Section 11.3.(a)
              "Interim Adjustment" - Section 3.2.(c)(i)
              "Interim Closing Balance Sheet" - Section 3.3.(c)(ii)
              "Inventory" - Section 1.1.(d)
              "Jackson Sauerkraut Facility" - Recital D
              "Juice Division" - Recital A
              "Juice Division Business" - Section 4.4
              "Juice Division Employees" - Section 3.5
              "Juice Division Trade Rights" - Section 1.1.(f)
              "Laws" - Section 2.2.(n)
              "Leased Real Property" - Section 1.1.(b)
              "Liability" - Section 2.1
              "Lien" - Section 4.12.(a)
              "Litigation" - Section 2.2.(i)
              "LUA Agreement" - Section 7.19
              "Northland Stock" - Section 3.2.(b)
              "Orders" - Section 2.2.(n)
              "Owned Real Property" - Section 1.1.(a)
              "PBGC" - Section 4.16.(b)(ii)
              "Permitted Real Property Liens" - Section 4.12.(a)
              "Personal Property Leases" - Section 1.1.(e)
              "Preliminary Closing Balance Sheet" - Section 3.3.(b)(i)
              "Products" - Section 4.20
              "Publix" - Section 7.19
              "Purchased Assets" - Section 1.1

                                      -67-
<PAGE>

              "Purchase Price" - Section 3.1
              "Real Property" - Section 4.12.(c)
              "Real Property Leases" - Section 1.1.(b)
              "Recent Balance Sheet" - Section 4.4
              "Settlement Date" - Section 3.2.(d)
              "Shelf-Stable LUA Agreement" - Section 7.19.(a)
              "Third Accounting Firm" - Section 3.3.(c)(iii)
              "Trade Rights" - Section 1.1.(f)
              "Transferred Employees" - Section 6.1.(a)
              "Transferred Union Employees" - Section 6.1.(c)
              "Western Facilities" - Recital C
              "Westfield Maid" - Section 1.1.(g)(ii)
              "Westfield Maid Agreement" - Section 1.1.(g)(ii)

Where any group or category of items or matters is defined  collectively  in the
plural  number,  any item or matter  within such  definition  may be referred to
using such defined term in the singular number.




                       THIS SPACE INTENTIONALLY LEFT BLANK

                                      -68-

<PAGE>




              IN WITNESS WHEREOF, the parties have executed this Agreement as of
       the date and year first above written.

                                   NORTHLAND CRANBERRIES, INC.



                                   By:   /s/John Swendrwoski 
                                         John Swendrowski
                                         Chairman and Chief Executive Officer


                                   SENECA FOODS CORPORATION



                                   By:   /s/Kraig Kayser                     
                                         Kraig Kayser
                                         President and Chief Executive Officer





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