NORTHLAND CRANBERRIES INC /WI/
10-Q, 2000-01-14
AGRICULTURAL PRODUCTION-CROPS
Previous: ANGEION CORP/MN, DEFA14A, 2000-01-14
Next: INOTEK TECHNOLOGIES CORP, 10-Q, 2000-01-14




                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

(Mark One)
[X]    QUARTERLY  REPORT  PURSUANT  TO  SECTION  13 OR 15 (d) OF THE  SECURITIES
       EXCHANGE ACT OF 1934

For the quarterly period ended      November 30, 1999
                               ---------------------------

                                       OR

[ ]    TRANSITION  REPORT  PURSUANT  TO SECTION  13 OF 15 (d) OF THE  SECURITIES
       EXCHANGE ACT OF 1934

For the transition period from ________ to _________

                         Commission file number 0-16130
                                                -------

                           NORTHLAND CRANBERRIES, INC.
- --------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

          Wisconsin                                      39-1583759
- --------------------------------------------------------------------------------
(State or other jurisdiction                          (I.R.S. Employer
 of Incorporation or organization)                    Identification No.)

                             800 First Avenue South
                                  P.O. Box 8020
                     Wisconsin Rapids, Wisconsin 54495-8020
- --------------------------------------------------------------------------------
                    (Address of principal executive offices)

Registrant's telephone number, including area code  (715)-424-4444
                                                   ---------------

- --------------------------------------------------------------------------------
Former  name,  former  address and former  fiscal  year,  if changed  since last
report.

       Indicate by check mark whether the  registrant  (1) has filed all reports
required to be filed by Section 13 or 15 (d) of the  Securities  Exchange Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.  Yes __X__   No _____

APPLICABLE  ONLY TO  ISSUERS  INVOLVED  IN  BANKRUPTCY  PROCEEDINGS  DURING  THE
PRECEDING FIVE YEARS:

         Indicate by check mark whether the  registrant  has filed all documents
and reports  required to be filed by Sections 12, 13 or 15 (d) of the Securities
Exchange Act of 1934 subsequent to the  distribution of securities  under a plan
confirmed by a court.
Yes _____  No _____

       APPLICABLE  ONLY TO  CORPORATE  ISSUERS:  Indicate  the  number of shares
outstanding  of each of the issuer's  classes of common stock,  as of the latest
practicable date:

Class A Common Stock            January 12, 2000                      19,702,221
- --------------------------------------------------------------------------------

Class B Common Stock            January 12, 2000                         636,202
- --------------------------------------------------------------------------------

<PAGE>

                           NORTHLAND CRANBERRIES, INC.
                                 FORM 10-Q INDEX



PART I.         FINANCIAL INFORMATION                                       Page

     Item 1.    Financial Statements

                Condensed Consolidated Balance Sheets..........................3

                Condensed Consolidated Statements of Income....................4

                Condensed Consolidated Statements of Cash Flows................5

                Notes to Condensed Consolidated
                       Financial Statements....................................6

     Item 2.    Management's Discussion and Analysis of Financial
                       Condition and Results of Operations..................7-11

     Item 3.    Quantitative and Qualitative Disclosure About Market Risk.....11

PART II.        OTHER INFORMATION

     Item 6.    Exhibits and Reports on Form 8-K..............................12

                SIGNATURE.....................................................13



                                     - 2 -
<PAGE>

                         PART I - FINANCIAL INFORMATION

ITEM 1.     FINANCIAL STATEMENTS
- --------------------------------

                           NORTHLAND CRANBERRIES, INC.
                      CONDENSED CONSOLIDATED BALANCE SHEETS
                             (DOLLARS IN THOUSANDS)

                                     ASSETS
                                                       (Unaudited)
                                                       November 30,   August 31,
                                                          1999           1999
                                                       ------------   ----------
Current assets:
    Cash and cash equivalents                          $      801     $      769
    Accounts and notes receivable                          37,018         35,453
    Inventories                                           124,843         97,060
    Prepaid expenses                                        6,141          3,870
    Deferred income taxes                                   4,332          4,332
                                                       ----------     ----------
        Total current assets                              173,135        141,484

Property and equipment - at cost                          209,847        207,071
    Less accumulated depreciation                          39,846         37,651
                                                       ----------     ----------
        Property and equipment, net                       170,001        169,420

Trademarks, tradenames and goodwill, net                   40,813         41,074
Other assets                                                2,786          2,943
                                                       ----------     ----------

        Total assets                                   $  386,735     $  354,921
                                                       ==========     ==========

                      LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
    Accounts payable                                   $   24,257     $   18,637
    Accrued liabilities                                    21,203          9,925
    Current portion of long-term debt                       2,354          2,354
                                                       ----------     ----------
        Total current liabilities                          47,814         30,916

Long-term debt                                            162,794        147,797
Deferred income taxes                                      15,853         15,655

Shareholders' equity:
    Common stock - Class A, $.01 par value,
        19,702,221 and 19,655,621 shares issued
        and outstanding, respectively                         197            196
    Common stock - Class B, $.01 par value, 636,202
        shares issued and outstanding                           6              6
    Additional paid-in capital                            148,977        148,769
    Retained earnings                                      11,094         11,582
                                                       ----------     ----------
        Total shareholders' equity                        160,274        160,553
                                                       ----------     ----------
    Total liabilities and shareholders' equity         $  386,735     $  354,921
                                                       ==========     ==========

     See accompanying notes to condensed consolidated financial statements.

                                     - 3 -
<PAGE>

                           NORTHLAND CRANBERRIES, INC.
                   CONDENSED CONSOLIDATED STATEMENTS OF INCOME
                 (DOLLARS IN THOUSANDS EXCEPT PER SHARE AMOUNTS)
                                   (Unaudited)

                                                          For the three months
                                                           ended November 30,
                                                          1999           1998
                                                       ----------     ----------

Revenues                                               $   74,967     $   34,236

Cost of sales                                              51,555         20,357
                                                       ----------     ----------

Gross profit                                               23,412         13,879

Costs and expenses:
       Selling, general and administrative                 19,948         12,364
       Interest                                             2,911          1,303
                                                       ----------     ----------

              Total costs and expenses                     22,859         13,667
                                                       ----------     ----------

Income before income taxes                                    553            212

Income taxes                                                  232             92
                                                       ----------     ----------

Net income                                             $      321     $      120
                                                       ==========     ==========

Net Income Per Share:
       Basic                                           $     0.02     $     0.01
                                                       ==========     ==========

       Diluted                                         $     0.02     $     0.01
                                                       ==========     ==========



     See accompanying notes to condensed consolidated financial statements.


                                     - 4 -
<PAGE>
<TABLE>
                           NORTHLAND CRANBERRIES, INC.
                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (DOLLARS IN THOUSANDS)
                                   (Unaudited)
<CAPTION>

                                                                                For the three months
                                                                                 ended November 30,
                                                                             1999                1998
                                                                        --------------      --------------

Operating activities:
<S>                                                                     <C>                 <C>
   Net income                                                           $          321      $          120
   Adjustments to reconcile net income to net cash
     used in operating activities:
       Depreciation and amortization of property and equipment                   2,196               1,889
       Amortization of tradenames, trademarks and goodwill                         361                 102
       Provision for deferred income taxes                                         198                  84
       Changes in assets and liabilities:
          Receivables, prepaid expenses and other current
          assets                                                                (3,836)                389
          Inventories                                                          (27,783)            (26,971)
          Accounts payable and accrued liabilities                              16,898              13,252
                                                                        --------------      --------------
       Net cash used in operating activities                                   (11,645)            (11,135)

Investing activities:
   Property and equipment purchases                                             (2,777)             (2,177)
   Net decrease (increase) in other assets                                          58                (303)
                                                                        --------------      --------------
       Net cash used in investing activities                                    (2,719)             (2,480)

Financing activities:
   Net increase in borrowings under revolving credit facilities                 15,250              15,150
   Payments on long-term debt                                                     (253)               (784)
   Dividends paid                                                                 (809)               (787)
   Proceeds from exercise of stock options                                         208                 214
                                                                        --------------      --------------
       Net cash provided by financing activities                                14,396              13,793

Net increase in cash and cash equivalents                                           32                 178
Cash and cash equivalents
   Beginning of period                                                             769                 633
                                                                        --------------      --------------

   End of period                                                        $          801      $          811
                                                                        ==============      ==============

Supplemental disclosures of cash flow information:
   Cash paid for:
        Interest (net of amount capitalized)                            $        2,440      $          827
        Income taxes, net                                               $          813      $          405


     See accompanying notes to condensed consolidated financial statements.
</TABLE>

                                     - 5 -
<PAGE>

                           NORTHLAND CRANBERRIES, INC.
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

NOTE 1   BASIS OF PRESENTATION
- ------------------------------

     The condensed  consolidated  financial statements included herein have been
prepared by the Company without audit,  pursuant to the rules and regulations of
the  Securities  and Exchange  Commission.  In the opinion of the  Company,  the
foregoing  statements  contain all  adjustments  necessary to present fairly the
financial  position of the Company as of November 30,  1999,  and its results of
operations  and cash flows for the  three-month  periods ended November 30, 1999
and 1998,  respectively.  The Company's  consolidated balance sheet as of August
31, 1999  included  herein has been taken from the Company's  audited  financial
statements of that date included in the Company's latest annual report.

     Certain information and footnote disclosures normally included in financial
statements prepared in accordance with generally accepted accounting  principles
have been omitted pursuant to such rules and  regulations,  although the Company
believes that the disclosures are adequate to make the information presented not
misleading.  It is suggested that these  condensed  financial  statements can be
read in conjunction with the financial statements and the notes thereto included
in the Company's latest annual report.

     The Company periodically reviews long-lived assets to assess recoverability
and  impairments  will  be  recognized  in  operating  results  if  a  permanent
diminution in value occurs.


NOTE 2   SUBSEQUENT EVENTS
- --------------------------

     On  January  5,  2000,  we agreed  to sell the  inventory,  raw  materials,
contracts and intangible assets comprising our shelf-stable  private label juice
business to Cliffstar Corporation.  In consideration for these assets, Cliffstar
will give us an unsecured  promissory note for $28 million bearing interest at a
rate of 7% per annum (subject to upward  adjustment  after three years),  pay us
approximately  $4 million in cash at the closing for  inventory  transferred  to
Cliffstar,  pay  additional  amounts  pursuant to an earn out  provision  over a
period of six years from the closing  date (which will be a minimum  total of $5
million), and assume certain contractual obligations.  At closing, we will enter
into a cranberry  supply  agreement,  a cranberry  sauce sales  agreement  and a
co-packing  agreement  whereby  we  will  process  certain  juice  products  for
Cliffstar  on a  subcontract  basis.  Subsequent  to the  closing,  we expect to
receive  approximately  $2 million per quarter for the  remainder  of the fiscal
year related to installment payments for additional  inventories and payments on
the unsecured note. Our private label juice business  represented  approximately
$43 million of our $237 million in fiscal 1999 revenues.  No plants or equipment
are included in the sale. We intend to close the  transaction in February,  2000
or  as  soon  as  possible  after  the   satisfaction   of  certain   regulatory
requirements.


                                     - 6 -
<PAGE>

ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
- ----------------------------------------------------------
         CONDITION AND RESULTS OF OPERATIONS
         -----------------------------------

GENERAL

     On  January  5,  2000,  we agreed  to sell the  inventory,  raw  materials,
contracts and intangible assets comprising our shelf-stable  private label juice
business to Cliffstar Corporation.  In consideration for these assets, Cliffstar
will give us an unsecured  promissory note for $28 million bearing interest at a
rate of 7% per annum (subject to upward  adjustment  after three years),  pay us
approximately  $4 million in cash at the closing for  inventory  transferred  to
Cliffstar,  pay  additional  amounts  pursuant to an earn out  provision  over a
period of six years from the closing  date (which will be a minimum  total of $5
million), and assume certain contractual obligations.  At closing, we will enter
into a cranberry  supply  agreement,  a cranberry  sauce sales  agreement  and a
co-packing  agreement  whereby  we  will  process  certain  juice  products  for
Cliffstar  on a  subcontract  basis.  Subsequent  to the  closing,  we expect to
receive  approximately  $2 million per quarter for the  remainder  of the fiscal
year related to installment payments for additional  inventories and payments on
the unsecured note. Our private label juice business  represented  approximately
$43 million of our $237 million in fiscal 1999 revenues.  No plants or equipment
are included in the sale. We intend to close the  transaction in February,  2000
or  as  soon  as  possible  after  the   satisfaction   of  certain   regulatory
requirements.

     On December  30,  1998,  we  acquired  the juice  division of Seneca  Foods
Corporation  for  approximately  $28.7  million  in cash,  and  assumed  certain
liabilities in connection with the acquisition.  The assets acquired included an
exclusive license to market and sell all Seneca brand fruit beverages,  bottling
and packaging  facilities  located in New York, North Carolina and Wisconsin,  a
distribution  center in  Michigan,  and a  receiving  station  in New York.  The
purchase  price is subject to a final working  capital  adjustment  that has not
been finalized.

RESULTS OF OPERATIONS

     Total  revenues  for the three  months  ended  November 30, 1999 were $75.0
million,  an increase of 119% over revenues of $34.2 million in the prior year's
first  quarter.  Since the  acquisition  of the juice division of Seneca was not
completed  until the second quarter of fiscal 1999,  this increase was primarily
due to sales of Seneca juice  products  during the first  quarter of the current
year.  Co-packing  production,  sales of  private  label  products  and sales of
Northland  branded  products also contributed to the increased  revenues.  Trade
industry  data for the  12-week  period  ended  November 7, 1999 showed that our
Northland  brand  100%  juice  products  achieved  a 10.9%  market  share of the
supermarket  shelf-stable  cranberry beverage category on a national basis, down
from a 12.2%  market  share for the  12-week  period  ended  November  8,  1998.
However,  that  decrease  was offset by gains in market share as a result of the
successful launch of our Seneca brand cranberry juice product line, resulting in
a total combined market share of supermarket  shelf-stable  cranberry  beverages
for our Northland and Seneca branded product lines of 12.6% for the 12-


                                     - 7 -
<PAGE>

week period ended November 7, 1999. We expect that the sale of our private label
business,  if  completed,  will  decrease the revenues we will realize in fiscal
2000 from the levels we could have  expected  had we not sold the private  label
business.

     Cost of sales  for the first  quarter  of  fiscal  2000 was  $51.6  million
compared to $20.4  million for the first  quarter of fiscal  1999,  resulting in
gross  margins of 31.2% and 40.5% in each  respective  period.  The  decrease in
gross  margins in fiscal 2000 was  primarily  due to our  changing  product mix.
Fiscal 2000 revenues included a significant amount of lower margin private label
sales and contract  co-packing  revenues compared to minimal private label sales
and  co-packing  sales in fiscal 1999. Our gross margins during the remainder of
fiscal  2000  will  be  dependent  upon  our  product  mix and  existing  market
conditions,  but may improve over gross  margins in the first fiscal  quarter of
2000 as a result  of the sale of our  private  label  business  and  anticipated
increases in Northland and Seneca  branded  product  revenues as a result of our
planned second quarter media and marketing campaign and the continued rollout of
the Seneca brand cranberry juice products.

     Selling,  general and administrative  expenses were $19.9 million, or 26.6%
of total revenues,  for the three-month  period ended November 30, 1999 compared
to $12.4 million,  or 36.1% of total revenues,  in the prior year's first fiscal
quarter.   This  increase  in  the  dollar   amount  of  selling,   general  and
administrative  expenses was primarily  attributable  to (i) spending to support
the  Seneca  brand  and the  launch  of a new  Seneca  line of  cranberry  juice
products; (ii) expenses in connection with private label and contract co-packing
sales; and (iii) costs related to our aggressive  marketing  campaign to support
the development and growth of our Northland and Seneca brand products. We do not
expect the sale of our private label business to result in any material  changes
in our selling,  general and  administrative  expenses as a percentage of sales.
However,  we expect that our selling expenses may increase during the second and
third fiscal quarters as we commence aggressive media and marketing campaigns to
support  sales of our  branded  products.  We expect to spend  approximately  $6
million on this campaign, which will consist generally of television advertising
and in-store promotions.

     Interest  expense was $2.9 million for the three months ended  November 30,
1999  compared  to $1.3  million  during the same  period in fiscal  1999.  This
increase  generally  resulted from increased debt levels to finance the December
1998  acquisition  of Seneca's  juice  business,  the March 1999  acquisition of
assets of Clermont,  Inc. and to support  increased  levels of inventories.  Net
income  and per  share  earnings  for the  first  quarter  of  fiscal  2000 were
$321,254,  or $0.02 per share,  up from fiscal 1999 first quarter net income and
per share earnings of $120,490, or $0.01 per share. Since we generally recognize
lower gross margins on our private label  business,  we do not expect a material
impact to net income on an ongoing  basis as a result of the sale of our private
label business.

     As of the date hereof,  we have experienced no disruptions in the operation
of our internal information systems or other significant problems as a result of
the transition to the Year 2000.  Nevertheless,  we may experience such problems
in the future.  With the  exception  of our  accounting  and  distribution/order
tracking  functions,


                                     - 8 -
<PAGE>

our  operations  are not  heavily  dependent  on internal  computer  software or
embedded systems.  As a result,  based on  currently-available  information,  we
continue to believe that any Year 2000 related disruptions that may occur in the
future will not have a material  adverse  impact on our  results of  operations.
However, there can be no assurance that such disruptions will not occur and will
not have a  material  adverse  impact  on our  results  of  operations.  We will
continue to monitor our  exposure as  appropriate  and intend to act promptly to
resolve any  problems  that may occur.  Additionally,  we do not rely heavily on
third  party  vendors  whose  potential  Year 2000  noncompliance  would  have a
material  adverse effect on our results of operations.  We are not aware that of
any of our vendors  experienced any disruptions  during their transitions to the
year 2000. In fiscal 1997 we replaced our internal  accounting and  distribution
hardware and software systems at a cost of approximately  $350,000.  We estimate
that our total  additional  costs  associated with ensuring Year 2000 compliance
amounted to approximately $250,000.

FINANCIAL CONDITION

     Net cash used by operating  activities was $11.6 million in the first three
months of fiscal  2000  compared  to $11.1  million in the same period in fiscal
1999.  This  increase  was  the  result  of  increases  in  current  assets  and
liabilities  in the  ordinary  course of  business  during  the  period.  Net of
previously  deferred crop costs, we experienced a seasonal increase in inventory
of $27.8  million  due to the fall  harvest  of our crop,  our  purchase  of raw
cranberries from other independent  cranberry  growers,  our purchase of Concord
grapes from an independent growers' cooperative, and increased raw materials and
finished goods  inventories  to support our expanding  branded and private label
juice sales.  Accounts  payable and other current  liabilities  increased  $16.9
million primarily due to seasonal liabilities for purchased crop. Primarily as a
result of the increase in accounts  payable and other current  liabilities,  our
current  ratio  decreased  to 3.6 to 1.0 from  4.6 to 1.0 at  August  31,  1999.
Working  capital  increased $14.7 million to $125.3 million at November 30, 1999
compared to working capital of $110.6 million at August 31, 1999.

     Net cash  used for  investing  activities  increased  slightly  during  the
three-month  period  ended  November  30, 1999 to $2.7 million from $2.5 million
during the same period in the prior fiscal year.

     Net  cash  provided  by  financing  activities  was  $14.4  million  in the
three-month period ended November 30, 1999, compared to $13.8 million during the
same period in the prior  fiscal  year.  Our total long term debt  increased  by
$15.0  million  in the  first  three  months  of fiscal  2000  primarily  due to
increased borrowing on our revolving credit facility to finance our seasonal and
growth working  capital needs.  Our total debt (including  current  portion) was
$165.1 million at November 30, 1999 for a total  debt-to-equity ratio of 1.03 to
1.00 compared to total debt of $150.2 million and a total  debt-to-equity  ratio
of 0.94 to 1.00 at August  31,  1999.  We  utilize  our  revolving  bank  credit
facility,  together with cash  generated  from  operations,  to fund our working
capital  requirements  throughout  the fiscal year. On December 29, 1999 (in the
second quarter of fiscal 2000),  we amended our existing  credit facility with a
syndicate of regional


                                     - 9 -
<PAGE>

banks to increase our revolving  line of credit  availability  by $15 million to
$155 million  until March 2002. As of November 30, 1999,  the  principal  amount
outstanding  under our revolving credit facility was $139.3 million.  We believe
our existing credit facilities, together with cash generated from operations and
payments from the sale of our private label business, will be sufficient to fund
our ongoing  operational needs for the remainder of fiscal 2000. We estimate the
sale of our private label business will result in a cash inflow of approximately
$4 million at the closing of the sale related to the sale of certain inventories
and  approximately  $2 million per quarter for the  remainder of the fiscal year
related to installment  payments for additional  inventories and payments on the
unsecured note we will receive from Cliffstar as partial  consideration  for the
sale.  We intend to use these  payments to pay down  existing  debt levels or to
fund ongoing working capital requirements.




                                     - 10 -
<PAGE>

- --------------------------------------------------------------------------------

                SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS
                -------------------------------------------------

     We make certain "forward-looking  statements," in this Form 10-Q, including
statements  about our future  plans,  goals and other  events which have not yet
occurred. We intend that these statements will qualify for the safe harbors from
liability  established by the Private Securities  Litigation Reform Act of 1995.
You can generally identify these forward-looking  statements because the context
of  such  statements  will  include  words  such as  "believes,"  "anticipates,"
"expects,"  or words of similar  import.  Whether  or not these  forward-looking
statements  will be  accurate  in the future  will  depend on certain  risks and
factors including risks associated with (i) development, market share growth and
continued  consumer  acceptance of our branded juice  products;  (ii)  strategic
actions  of  our  competitors  in  pricing,  marketing  and  advertising;  (iii)
aggressive  spending to support our  branded  products;  (iv) the results of the
sale of our private label business; (v) potential actions or marketing orders of
the Cranberry Marketing Committee of the United State Department of Agriculture;
and (vi)  agricultural  factors  affecting  our crop and the crop of other North
American  growers.  You should  consider  these risks and factors and the impact
they may have when you evaluate our  forward-looking  statements.  We make these
statements based only on our management's knowledge and expectations on the date
of this Form 10-Q.  We will not  necessarily  update these  statements  or other
information in this Form 10-Q based on future events or circumstances.

- --------------------------------------------------------------------------------



ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK.
- ------------------------------------------------------------------


     We have not  experienced  any  material  changes in our  market  risk since
August 31, 1999.




                                     - 11 -

<PAGE>

                           PART II - OTHER INFORMATION


ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K
- -----------------------------------------


a.   Exhibits

     Exhibits  filed  with this  Form 10-Q  report  are  incorporated  herein by
reference to the Exhibit Index accompanying this report.

b.   Form 8-K

     We did not file any  reports  on Form 8-K during  the  quarterly  period to
which this Form 10-Q relates.



                                     - 12 -
<PAGE>

                                    SIGNATURE


     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Company  has  duly  caused  this  report  to be  signed  on  its  behalf  by the
undersigned Chief Financial Officer thereunto duly authorized.

                                          NORTHLAND CRANBERRIES, INC.

DATE:  January 14, 2000                     By: /s/ John Pazurek
                                            ----------------------------
                                            John Pazurek
                                            Chief Financial Officer



                                     - 13 -
<PAGE>

                                  EXHIBIT INDEX


Exhibit No.    Description


(4.1)          First Amendment to Credit Agreement and Consent,  dated as of May
               1, 1999, by and among the Company, various financial institutions
               and Firstar  Bank  Milwaukee,  N.A.  (now known as Firstar  Bank,
               N.A.), as Agent.

(4.2)          Second  Amendment to Credit  Agreement  and Consent,  dated as of
               December 29, 1999,  by and among the Company,  various  financial
               institutions and Firstar Bank, N.A., as Agent.

(10)           Northland Cranberries, Inc. 2000 Incentive Bonus Plan.

(27)           Financial Data Schedule




                                     - 14 -



                 FIRST AMENDMENT TO CREDIT AGREEMENT AND CONSENT



FIRSTAR BANK MILWAUKEE, N. A., as Agent
Milwaukee, Wisconsin
and The Financial Institutions Identified Herein

Gentlemen:

     The undersigned,  NORTHLAND CRANBERRIES, INC., a Wisconsin corporation (the
"Company") hereby requests that the undersigned financial institutions (together
with their respective successors and assigns,  collectively,  the "Banks") agree
to  amend  the  Credit  Agreement  dated  as of  March  15,  1999  (the  "Credit
Agreement"),  among the Company, the Banks and Firstar Bank Milwaukee,  N.A., as
agent,  to permit  the  transfer  of certain  trademarks  and  tradenames  and a
Trademark  License  Agreement (the "License  Agreement") dated December 29, 1998
between the Company and SENECA FOODS CORPORATION ("Seneca") to NCI Foods, LLC, a
newly formed limited  liability  company of which the Company is the sole member
and owner,  on the terms and  conditions  set forth below.  The Company  further
requests  that the Banks  consent  to the sale of a portion of one of its Juneau
County,  Wisconsin marshes.  Capitalized terms used herein and not defined shall
have the meanings assigned thereto in the Credit Agreement.

     1. Amendment to Section 4.1.  Section 4.1 of the Credit  Agreement shall be
amended so that clauses (vi) and (vii) thereof read as follows:

          (vi) the  Minot  Guaranty  and the NCI  Guaranty;  and (vii)
          Grants of Security  Interests in Trademarks,  to be executed
          by the Company, Minot and NCI, respectively, in favor of the
          Agent  for  itself   and  for  the   benefit  of  the  Banks
          (collectively, the "IP Grants").

     2. Amendment to Section 5.2.  Section 5.2 of the Credit  Agreement shall be
amended to read as follows:

          Section 5.2.  Subsidiaries.  The Company has no Subsidiaries
          except Wildhawk, Inc., a Wisconsin corporation, W.S.C. Water
          Management   Corp.,  a  Wisconsin   corporation,   Northland
          Cranberries   Foreign   Sales   Corp.,   a  Virgin   Islands
          corporation,  Minot, NCI, Northland Insurance Center Inc., a
          Wisconsin   corporation,   and  PFVA  Acquisition  Corp.,  a
          Virginia corporation (the "Acquisition Subsidiary").

     3.  Amendment  to Section 9.  Section 9 of the  Credit  Agreement  shall be
amended by adding the following definitions:

<PAGE>

          "NCI"  shall  mean  NCI  Foods,  LLC,  a  Wisconsin  limited
          liability company.

          "NCI Guaranty" shall mean that certain  Guaranty dated as of
          May 1, 1999 executed by NCI for the benefit of the Agent and
          the Banks.

     4.  Consent  to  Transfers.  Subject  to the terms and  conditions  of this
Amendment,  and  notwithstanding  the  provisions  of Section 7.14 of the Credit
Agreement,  the  undersigned  Banks  hereby  consent to (i) the  transfer by the
Company  to NCI  of all of (a)  its  right,  title  and  interest  in and to the
trademarks  and  tradenames  described on Exhibit A attached  hereto and (b) the
License  Agreement  and  all  the  rights  granted  to  the  Company  by  Seneca
thereunder,  and (ii) the sale by the  Company of an  approximately  twenty (20)
acre portion of one of its Juneau County, Wisconsin marshes.

     5.  Effectiveness.  This Amendment shall become  effective upon the Agent's
receipt  of a copy  of this  Amendment  duly  executed  by the  Company  and the
Required Banks, together with the following:

          (a) the NCI Guaranty duly executed by NCI;

          (b) a Grant of Security Interest in Trademarks duly executed by NCI;

          (c) a Notice of Grant of Security Interest in Trademarks duly executed
     by NCI and the Agent;

          (d) such  financing  statements  duly executed by NCI as the Agent may
     reasonably require;

          (e) a certificate of the member of NCI as to the attached  Articles of
     Organization  of  NCI,  the  Operating  Agreement  of NCI  and  resolutions
     authorizing those documents required from NCI hereunder; and

          (f) a certificate  of the Secretary of the Company as to the continued
     effectiveness,  without  amendment,  of the Articles of  Incorporation  and
     Bylaws of the  Company  delivered  to the  Agent on March 14,  1999 and the
     attached resolution authorizing the transactions.

When this Amendment has become effective,  the Agent will deliver to the Company
such partial releases of UCC financing  statements and mortgages recorded by the
Agent as are  necessary  to complete  the sale of the Juneau  County,  Wisconsin
parcel referred to herein.

     6.  Representations  and Warranties of the Company.  In order to induce the
Banks to enter into this Amendment and in recognition of the fact that the Banks
are acting in reliance  thereupon,  the Company  represents  and warrants to the
Banks as follows:


                                      -2-
<PAGE>

          (a) The Company has the  corporate  power and authority to enter into,
     deliver and issue this Amendment and to continue to borrow under the Credit
     Agreement,  as amended  hereby.  Each of the Credit  Agreement,  as amended
     hereby,  and this  Amendment  when duly  executed on behalf of the Company,
     constitute  the  legal,  valid  and  binding  obligations  of the  Company,
     enforceable against the Company in accordance with their terms.

          (b) The execution and delivery of this  Amendment and the  prospective
     borrowing  and  performance  by the  Company of its  obligations  under the
     Credit Agreement,  as amended hereby, have been authorized by all necessary
     action on the part of the Company.

          (c) The representations and warranties of the Company contained in the
     Credit Agreement,  as amended hereby,  are true and correct in all material
     respects as of the date of this  Amendment  as though made on and as of the
     date of this Amendment.

          (d) As of the date of this  Amendment no Event of Default,  or default
     which with the passage of time would  constitute  an Event of Default under
     the Credit Agreement, has occurred and is continuing.

     7. Negative  Covenant.  The Company  agrees for itself and on behalf of NCI
that,  so long as any credit is available to or in use by the Company  under the
Credit  Agreement,  NCI's sole business is and will be to own the trademarks and
tradenames  described on Exhibit A and to hold the License Agreement and that at
no time will NCI own any tangible or other  intangible  assets without the prior
written consent of the Agent.

     8.  Counterparts.   This  Amendment  may  be  executed  in  any  number  of
counterparts,  and by different parties hereto on separate counterparts, and all
such counterparts  taken together shall be deemed to constitute one and the same
instrument.

     9. Miscellaneous.

          (a) Each reference in the Credit  Agreement to "this  Agreement" shall
     be deemed a reference to the Credit Agreement as amended by this Amendment.

          (b) In  accordance  with  Section  10.4 of the Credit  Agreement,  the
     Company shall pay or reimburse the Agent for all of its expenses, including
     reasonable  attorneys' fees and expenses,  incurred in connection with this
     Amendment,  for the  preparation,  examination and approval of documents in
     connection  herewith,  the  preparation  hereof and  expenses  incurred  in
     connection herewith.

          (c) This Amendment is being  delivered and is intended to be performed
     in the State of Wisconsin and shall be construed and enforced in accordance
     with the laws of that state without  regard for the principals of conflicts
     of laws.


                                      -3-
<PAGE>

          (d)  Except as  expressly  modified  or  amended  herein,  the  Credit
     Agreement  shall  continue in effect and shall continue to bind the parties
     hereto.  This Amendment is limited to the terms and  conditions  hereof and
     shall not  constitute  a  modification,  acceptance  or waiver of any other
     provision of the Credit Agreement.

     If this First Amendment to Credit  Agreement and Consent is satisfactory to
you, please sign the form of acceptance below. Dated and effective as of the 1st
day of May, 1999.

                                   Very truly yours,

                                   NORTHLAND CRANBERRIES, INC.



                                   By: /s/ John A. Pazurek
                                       ----------------------------------------
                                       John A. Pazurek, Chief Financial Officer,
                                       Vice President, Finance and Treasurer

     Accepted and agreed to as of the day and year last above written.

                                   FIRSTAR BANK MILWAUKEE, N. A.


                                   By: /s/
                                       ----------------------------------------
                                   Its:Lending Officer


                                   NORWEST BANK MINNESOTA, N.A.


                                   By: /s/ Kenneth E. LaChance
                                       ----------------------------------------
                                   Its:Officer


                                   MERCANTILE BANK NATIONAL ASSOCIATION


                                   By: /s/
                                       ----------------------------------------
                                   Its:Asst. Vice President

[Signatures continued on following page.]



                                      -4-
<PAGE>

                                   U.S. BANK NATIONAL ASSOCIATION


                                   By: /s/
                                       ----------------------------------------
                                   Its:Vice President


                                   BANK OF AMERICA, NATIONAL TRUST
                                   & SAVINGS ASSOCIATION


                                   By: /s/ Barton. A. Francour
                                       ----------------------------------------
                                   Its:Barton. A. Francour - Sr. Vice President


                                   ST. FRANCIS BANK, F.S.B.


                                   By: /s/
                                       ----------------------------------------
                                   Its:V.P.


                                   M&I MARSHALL & ILSLEY BANK


                                   By: /s/
                                       ----------------------------------------
                                   Its:Vice President


                                   BANKBOSTON, N.A.


                                   By: /s/
                                       ----------------------------------------
                                   Its:Vice President



                                      -5-


                SECOND AMENDMENT TO CREDIT AGREEMENT AND CONSENT


FIRSTAR BANK, N. A., as Agent
(formerly known as Firstar Bank Milwaukee, N. A.)
Milwaukee, Wisconsin
and The Financial Institutions Identified Herein

Gentlemen:

     The undersigned,  NORTHLAND CRANBERRIES, INC., a Wisconsin corporation (the
"Company") hereby requests that the undersigned financial institutions (together
with their respective successors and assigns,  collectively,  the "Banks") agree
to amend the Credit  Agreement  dated as of March 15, 1999, as amended as of May
1, 1999 (the "Credit  Agreement"),  among the Company,  certain of the Banks and
Firstar  Bank,  N. A., as agent,  to  increase  the amount of  Revolving  Credit
Commitment  available to the Company and to permit the sale of certain  tangible
and intangible  assets related to the Company's  "private label" juice business,
on the terms and conditions set forth below.  Capitalized  terms used herein and
not defined shall have the meanings assigned thereto in the Credit Agreement.

     1. Amendment to Section 1.1.  Section 1.1 of the Credit  Agreement shall be
amended to read as follows:

          Section 1.1.  The  Revolving  Credit.  Subject to all of the terms and
     conditions  hereof,  each Bank,  severally and for itself alone,  agrees to
     extend such Bank's Percentage of a revolving credit facility to the Company
     which may be availed of by the Company in its discretion from time to time,
     be repaid and used  again,  during the period  from the date  hereof to and
     including the  Revolving  Credit  Termination  Date.  The revolving  credit
     facility may be utilized by the Company in the form of (i) revolving credit
     loans   (individually  a  "Revolving  Credit  Loan"  and  collectively  the
     "Revolving  Credit  Loans") from the Banks  according  to their  respective
     Percentages,  (ii) swing line loans  (individually  a "Swing Line Loan" and
     collectively,  the "Swing Line Loans") from the Swing Line Lender, pursuant
     to Section 1.2 hereof,  and (iii) L/Cs issued by the Issuer upon request of
     the  Company and in which each Bank shall have  purchased a  participation,
     provided that the aggregate  amount of the  Revolving  Credit Loans,  Swing
     Line Loans,  Reimbursement  Obligations and the maximum amount available to
     be drawn  under all L/Cs  outstanding  at any one time shall not exceed One
     Hundred Fifty Five Million Dollars  ($155,000,000)  (the "Revolving  Credit
     Commitment").  All  Revolving  Credit Loans shall be evidenced by Revolving
     Credit Notes of the Company (the  "Revolving  Credit Notes") payable to the
     order of each of the Banks in the amounts of their  respective  Percentages
     of the Revolving  Credit  Commitment,  such Revolving Credit Notes to be in
     substantially  the form attached  hereto as Exhibit 1.1.  Without regard to
     the face  principal  amounts of each of the  Revolving  Credit  Notes,  the
     actual principal amount at any time outstanding and owing by the Company on
     account   thereof  during  the  period  ending  on  the  Revolving   Credit

<PAGE>

     Termination  Date shall be the sum of all  Revolving  Credit  Loans then or
     theretofore  made thereon less all  principal  payments  actually  received
     thereon during such period.

     2. Amendment to Section 3.3.  Section 3.3 of the Credit  Agreement shall be
amended by deleting the last sentence thereof in its entirety.

     3. Amendment to Section 3.4.  Section 3.4 of the Credit  Agreement shall be
amended be deleting the third sentence thereof in its entirety.

     4. Amendment to Section 4.1.  Section 4.1 of the Credit  Agreement shall be
amended by deleting the last sentence thereof in its entirety.

     5. Amendment to Section 7.21. Section 7.21 of the Credit Agreement shall be
amended in its entirety to read as follows:

          Section 7.21. [Intentionally left blank.]

     6.  Amendment  to Section 9.  Section 9 of the  Credit  Agreement  shall be
amended by (a) deleting the definitions "Senior Notes" and "Terms Sheet" and (b)
amending the definition of Total Debt to read as follows:

          "Total  Debt"  shall  mean  (without   duplication)  all  consolidated
     indebtedness  for borrowed money of the Company and its  Subsidiaries,  and
     shall  include   indebtedness  for  borrowed  money  created,   assumed  or
     guaranteed  by the Company  either  directly or  indirectly,  including all
     amounts outstanding under this Agreement, including the aggregate principal
     amount of  Revolving  Credit  Loans and Swing Line Loans  outstanding,  the
     aggregate  face  amount of  outstanding  L/Cs and the  aggregate  amount of
     unreimbursed Reimbursement Obligations as of the date of determination.

     7.  Amendment  to  Schedule  1.  Schedule 1 to the Credit  Agreement  (Bank
Percentages)  shall be amended in its entirety to read as provided on Schedule 1
hereto.

     8. Consent to Sale of Private  Label Juice  Business.  Subject to the terms
and conditions of this Amendment,  and notwithstanding the provisions of Section
7.14 (Sale of Property) and 7.13 (Investments, Loans, Advances and Acquisitions)
of the Credit Agreement, the undersigned Banks hereby consent to the sale by the
Company of certain  inventory,  trademarks,  contracts  and the  goodwill of the
Company's  private label juice business and, in payment of substantially  all of
the purchase  price  therefor,  acceptance  of a  promissory  note of the buyer,
provided both the terms of the sale are  substantially  as outlined on Exhibit A
hereto and the Company pledges such note to the Banks, and delivers the original
note to the Agent, as additional collateral to support its obligations under the
Credit Agreement.

     9. Transfer of Mercantile  Bank National  Association  Interests.  By their
execution  hereof,  each of the parties hereto  acknowledges and agrees that all
interests of Mercantile Bank National Association  ("Mercantile") in this credit
facility have been assumed by Firstar Bank,


                                      -2-
<PAGE>

N. A.  ("Firstar")  in connection  with the merger of Mercantile  and Firstar on
September 20, 1999.

     10. Effectiveness. This Amendment shall become effective as of December 29,
1999 upon the Agent's  receipt of a copy of this  Amendment duly executed by the
Company and the Banks, together with the following:

          (a) the Revolving Credit Notes, copies of which are attached hereto as
     Exhibit B, which shall replace the notes executed as of March 15, 1999; and

          (b) a certificate  of the Secretary of the Company as to the continued
     effectiveness,  without  amendment,  of the Articles of  Incorporation  and
     Bylaws  of the  Company  delivered  to the  Agent on March  14,  1999,  the
     signatures of officers of the Company  authorized to execute this Amendment
     and the Revolving Credit Notes and the attached resolutions authorizing the
     transactions contemplated by this Amendment.

After this  Amendment has become  effective,  the Agent agrees to deliver to the
Company  when  necessary  such  partial  releases  of UCC  financing  statements
recorded by the Agent as are  necessary  to complete  the sale of the  Company's
private label juice business referred to herein.

     11.  Representations  and Warranties of the Company. In order to induce the
Banks to enter into this Amendment and in recognition of the fact that the Banks
are acting in reliance  thereupon,  the Company  represents  and warrants to the
Banks as follows:

          (a) The Company has the  corporate  power and authority to enter into,
     deliver and issue this Amendment and the replacement Revolving Credit Notes
     and to continue to borrow under the Credit  Agreement,  as amended  hereby.
     Each of the Credit  Agreement,  as amended  hereby,  this Amendment and the
     replacement  Revolving  Credit  Notes when duly  executed  on behalf of the
     Company,  constitute  the  legal,  valid  and  binding  obligations  of the
     Company, enforceable against the Company in accordance with their terms.

          (b) The execution and delivery of this  Amendment and the  replacement
     Revolving Credit Notes and the prospective borrowing and performance by the
     Company of its obligations under the Credit  Agreement,  as amended hereby,
     have been authorized by all necessary action on the part of the Company.

          (c) The representations and warranties of the Company contained in the
     Credit Agreement,  as amended hereby,  are true and correct in all material
     respects as of the date of this  Amendment  as though made on and as of the
     date of this Amendment.

          (d) As of the date of this  Amendment no Event of Default,  or default
     which with the passage of time would  constitute  an Event of Default under
     the Credit Agreement, has occurred and is continuing.


                                      -3-
<PAGE>

          (e) The  Company  is liable,  without  offset,  counterclaim  or other
     defense, for all obligations of the Company to the Banks.

          (f) No information,  financial statement,  exhibit or report furnished
     by the  Company  to the Agent in  connection  with the  negotiation  of, or
     pursuant to, this Amendment, contains any material misstatement of fact, or
     omits to state a material  fact,  or omits any fact  necessary  to make the
     statements  contained therein,  in light of the circumstances in which they
     were made, not misleading.

     12.  Counterparts.  This  Amendment  may  be  executed  in  any  number  of
counterparts,  and by different parties hereto on separate counterparts, and all
such counterparts  taken together shall be deemed to constitute one and the same
instrument.

     13. Miscellaneous.

          (a) Each reference in the Credit  Agreement to "this  Agreement" shall
     be deemed a reference to the Credit Agreement as amended by this Amendment.
     Each  reference in the Credit  Agreement to the  "Revolving  Credit  Notes"
     shall be  deemed a  reference  to the  Revolving  Credit  Notes  issued  in
     connection with this Amendment.

          (b) In  accordance  with  Section  10.4 of the Credit  Agreement,  the
     Company shall pay or reimburse the Agent for all of its expenses, including
     reasonable  attorneys' fees and expenses,  incurred in connection with this
     Amendment,  for the  preparation,  examination and approval of documents in
     connection  herewith,  the  preparation  hereof and  expenses  incurred  in
     connection herewith.

          (c) This Amendment is being  delivered and is intended to be performed
     in the State of Wisconsin and shall be construed and enforced in accordance
     with the laws of that state without  regard for the principals of conflicts
     of laws.

          (d)  Except as  expressly  modified  or  amended  herein,  the  Credit
     Agreement  shall  continue in effect and shall continue to bind the parties
     hereto.  This Amendment is limited to the terms and  conditions  hereof and
     shall not  constitute  a  modification,  acceptance  or waiver of any other
     provision of the Credit Agreement.

          (e) The Company  agrees to hereafter  execute such  amendments  to the
     existing mortgages given by the Company to the Banks requested by the Banks
     to  evidence  the  increase in the  Revolving  Credit  Commitment  pursuant
     hereto.


                                      -4-
<PAGE>

     If this Second Amendment to Credit Agreement and Consent is satisfactory to
you,  please sign the form of  acceptance  below.  Dated and effective as of the
29th day of December, 1999.

                                   Very truly yours,

                                   NORTHLAND CRANBERRIES, INC.


                                   By: /s/
                                       ----------------------------------------
                                   Its:Assistant Vice President of Finance and
                                       ----------------------------------------
                                       Acting Chief Financial Officer
                                       ------------------------------


     Accepted and agreed to as of the day and year last above written.


                                   FIRSTAR BANK, N. A.


                                   By: /s/
                                       ----------------------------------------
                                   Its:Assistant Vice President

                                   Address:

                                   777 East Wisconsin Avenue
                                   Milwaukee, Wisconsin 53202
                                   Attention: Randall D. Olver,
                                              Senior Vice President


                                   NORWEST BANK MINNESOTA, N. A.


                                   By  /s/ Kenneth E. LaChance
                                       ----------------------------------------
                                   Its:Officer

                                   Address:

                                   Sixth Street and Marquette Avenue
                                   MAC N9305-l14
                                   Minneapolis, Minnesota 55479-0091
                                   Attention: Kenneth E. LaChance, Officer



                                      -5-
<PAGE>


                                   U.S. BANK NATIONAL ASSOCIATION


                                   By  /s/ Michael Fordney
                                       ----------------------------------------
                                   Its:SVP

                                   Address:

                                   201 West Wisconsin Avenue
                                   Milwaukee, Wisconsin 53259-0911
                                   Attention: Michael Fordney,
                                              Senior Vice President


                                   BANK OF AMERICA, NATIONAL
                                   ASSOCIATION


                                   By  /s/ Edward L. Cooper, III
                                       ----------------------------------------
                                   Its:SVP

                                   Address:

                                   231 South LaSalle Street
                                   Chicago, Illinois 60697
                                   Attention: Edward L. Cooper III,
                                              Vice President


                                   ST. FRANCIS BANK, F.S.B.


                                   By  /s/ John C. Tans
                                       ----------------------------------------
                                   Its:VP

                                   Address:

                                   13400 Bishops Lane, Suite 190
                                   Brookfield, Wisconsin 53005-6203
                                   Attention: John Tans, Vice President/
                                              Commercial Banking


                                      -6-
<PAGE>

                                   M&I MARSHALL & ILSLEY BANK


                                   By  /s/ Dennis D. Finnigan
                                       ----------------------------------------
                                   Its:VP


                                   By: /s/
                                       ----------------------------------------
                                   Its:Vice President

                                   Address:

                                   770 North Water Street
                                   Milwaukee, Wisconsin 53202
                                   Attention: Dennis D. Finnigan, Vice President


                                   FLEET CAPITAL CORPORATION


                                   By  /s/ Edward M. Bartkowski
                                       ----------------------------------------
                                   Its:Senior Vice President

                                   Address:

                                   20800 Swenson Drive, Suite 350
                                   Post Office Box 1641
                                   Waukesha, Wisconsin 53187
                                   Attention: Edward M. Bartkowski,
                                              Vice President




                                      -7-
<PAGE>


                                   BANK ONE, NA


                                   By  /s/ A. F. Maggiore
                                       ----------------------------------------
                                   Its:Managing Director

                                   Address:

                                   111 East Wisconsin Avenue
                                   Milwaukee, Wisconsin 53202
                                   Attention: Anthony F. Maggiore,
                                              Managing Director


                                   LaSALLE BANK NATIONAL ASSOCIATION


                                   By  /s/ James A. Meyer
                                       ----------------------------------------
                                   Its:First Vice President

                                   Address:

                                   411 East Wisconsin Avenue
                                   Milwaukee, Wisconsin 53202
                                   Attention: James A. Meyer,
                                              First Vice President



                                      -8-



                           NORTHLAND CRANBERRIES, INC.
                            2000 INCENTIVE BONUS PLAN

          1.  PURPOSE.  The  purpose of the  Northland  Cranberries,  Inc.  2000
Incentive  Bonus Plan (the  "Plan") is to provide  cash  bonuses to officers and
employees of Northland  Cranberries,  Inc. or any current or future subsidiaries
thereof (collectively, unless the context indicates otherwise, the "Company") if
the Company attains  certain  objectives for earnings per share and the officers
and employees achieve specific  corporate or department  objectives and personal
goals during the Company's  fiscal year ending August 31, 2000 (the "2000 Fiscal
Year").  The Board of Directors of the Company (the  "Board")  believes the Plan
will further the interests of the Company and its shareholders by increasing the
incentives and personal interest in the financial  performance of the Company by
those  officers and employees who contribute to the Company's  continued  growth
and financial success.

          2. ADMINISTRATION.  The Plan shall be administered by the Stock Option
and  Compensation  Committee (the  "Committee") of the Board. In accordance with
the  provision  of the Plan,  the  Committee  shall have  complete  authority to
approve the employees of the Company who shall be eligible to participate in the
Plan for the fiscal year and the amounts of bonuses paid thereto.  The Committee
shall also have the authority to adopt such rules and  regulations  for carrying
out the Plan, which are not inconsistent  with the terms hereof,  as it may deem
proper  and in the  best  interests  of the  Company  and  shall  have  complete
authority  and  discretion  to  resolve  all  questions  regarding  eligibility,
interpretation,  administration  and  application  of this Plan and any  related
agreements of  instruments.  All such  determinations  by the Committee shall be
final. The existence of the plan or the grant of any bonuses hereunder shall not
restrict  the  ability  of the  Committee  or  the  Board  to  grant  any  other
discretionary bonuses to any executive officers,  employees or others outside of
the Plan.

          A majority of the members of the Committee shall  constitute a quorum.
All  determinations  of the Committee  shall be made by at least a majority of a
quorum.  Any decision or  determination  reduced to writing and signed by all of
the members of the Committee  shall be fully as effective as if it had been made
by a unanimous vote at a meeting duly called and held.

          3. ELIGIBILITY.  Each eligible employee of the company who is selected
by the chief executive officer of the Company  ("Management")  for participation
in the Plan,  subject to approval by the Committee,  shall be a Participant  and
shall be assigned to the Bonus Level for his or her  position  according  to the
schedule  attached  as  Schedule  A. A  Participant  shall  have no rights to be
selected  for further  participation  in the Plan or any renewal or  replacement
thereof  in  any  subsequent  fiscal  year.  Written  notice  of  selection  for
participation  in the  Plan  shall  be  given  to  each  Participant  as soon as
practicable following date of selection.

          4. AWARDS TO PARTICIPANTS.  Participants  shall be entitled to receive
from the Company an annual incentive cash compensation award for the 2000 Fiscal
Year ("Cash Bonus Award") based on a calculated  percentage ("Bonus Percentage")
of such  Participant's base salary earned during the 2000 Fiscal Year (excluding
benefits and bonuses).


                                      -1-
<PAGE>

Such Bonus Percentage shall be determined  pursuant to a formula based primarily
on the percentage  that the "Net Income Per Common Share" of the Company for the
2000 Fiscal Year,  bears to the "Target  Earnings" for the 2000 Fiscal Year, and
other  specified  criteria.  The formula and criteria for  determining the Bonus
Percentage  for each Bonus Level are set forth on Schedule B.  Management  shall
establish  department  and  individual  goals for Bonus Levels II through VI and
shall set the discretionary  bonuses for Bonus Level I seasonal  employees,  all
subject to review by the Committee. The Target Earnings for the 2000 Fiscal Year
shall be Net Income Per Common Share of $0.60.

          5. PAYMENT OF CASH BONUSES.  The Cash Bonus Awards, if any, determined
under Section 4 for the 2000 Fiscal Year shall be  distributed by the Company to
such  Participants in cash, or to his or her estate in the event of death of the
Participant, no later than December 8, 2000.

          6. NET  INCOME  PER  COMMON  SHARE.  For  purposes  of the  Plan,  the
Company's  "Net Income Per Common Share" for the 2000 Fiscal Year shall be equal
to the Company's net income per common share reflected on the Company's  audited
consolidated  financial statement for such fiscal year (excluding  extraordinary
items, but not the issuance of additional shares of capital stock or rights with
respect thereto, other than as set forth in Section 10 below).

          7. TERMINATION OF EMPLOYMENT.  No Cash Bonus Award shall be made under
the Plan for a Participant  whose employment with the Company (or subsidiary) is
terminated  during the 2000 Fiscal Year for reasons other than retirement due to
age in accordance with the Company's policies, total or permanent disability, or
death,  unless  approved  by  the  Committee  after  considering  the  cause  of
termination.

          8. NEW EMPLOYEES, TRANSFERS BETWEEN BONUS LEVELS.

          (a)  It  is   contemplated   that   employees   may  be  approved  for
participation  during a portion of the 2000  Fiscal  Year and may be eligible to
receive  an  award  for  the  year  based  on the  number  of full  months  as a
Participant. A person newly hired or promoted on or before March 1, 2000, into a
position  covered by a Bonus Level shall be eligible  for  participation  in the
Plan and, if selected by Management,  shall have his or her participation in the
Plan prorated for the fiscal year.

          (b)  Participants  who are  promoted  or  otherwise  transferred  to a
position  covered by a different  Bonus  Level will  receive  Cash Bonus  Awards
prorated to months served in each eligible position.

          9. POWERS OF COMPANY NOT AFFECTED. The existence of the Plan shall not
affect in any way the right or power of the Company or its  shareholders to make
or authorize any or all adjustments, recapitalization,  reorganizations or other
changes in the Company's  capital  structure or its  business,  or any merger or
consolidation of the Company, or any issuance of bonds,  debentures,  preferred,
or prior  preference  stock ahead of or  affecting  the  Company's  stock or the
rights thereof, or dissolution or liquidation of the Company, or any


                                      -2-
<PAGE>

sale or  transfer  of all or any part of its  assets  or  business  or any other
corporate act or proceeding, whether of a similar character or otherwise.

          10. CAPITAL  ADJUSTMENTS  AFFECTING  STOCK.  In the event of a capital
adjustment  resulting from a stock dividend (other than a stock dividend in lieu
of an ordinary cash dividend), stock split,  reorganization,  spin-off, split-up
or   distribution   of  assets  to   shareholders,   recapitalization,   merger,
consolidation,  combination or exchange of shares or the like, the Committee may
adjust the  determination of net income per common share as it deems appropriate
in its sole discretion.  The determination of the Committee as to any adjustment
shall be final (including any determination that no adjustment is necessary).

          11. AMENDMENT. The Board shall have the right to amend the Plan at any
time and for any reason; provided, however, that no amendment of the Plan shall,
without  the consent of the  Participants,  alter or impair any of the rights or
obligations under any bonuses previously earned and declared.

          12. TAX  WITHHOLDING.  The  Company may deduct and  withhold  from any
amounts payable to a Participant  such amount as may be required for the purpose
of satisfying  the  Company's  obligation  to withhold  federal,  state or local
taxes.

          13. EFFECTIVE DATE;  FISCAL YEARS COVERED.  The Effective Date of this
Amended and Restated  Plan is September 21, 1999 and the Plan shall apply to and
cover  the  Company's  2000  Fiscal  Year.  This  Plan  shall be  renewable  for
additional one-year periods upon action of the Board.

          14. RIGHTS OF PARTICIPANTS.

          (a) No  Participant  shall have any interest in any specific  asset or
assets of the Company  (or any  subsidiary)  by reason of any account  under the
Plan.  It is intended  that the Company has merely a  contractual  obligation to
make payments when due hereunder.

          (b) No Participant may assign, pledge, or encumber his or her interest
under the Plan, or any part thereof.

          (c) Nothing contained in this Plan shall be construed to:

                    (i) Give any  Participant  any  right to  receive  any award
          other than in the sole discretion of the Committee;

                    (ii) Limit in any way the right of the Company or subsidiary
          to terminate an Participant's employment at any time; or

                    (iii) Be evidence of any agreement or understanding, express
          or implied,  that a  Participant  will be  retained in any  particular
          position,  at any particular rate of remuneration or for any length of
          time.


                                      -3-
<PAGE>

                           NORTHLAND CRANBERRIES, INC.
                            2000 INCENTIVE BONUS PLAN

                                   SCHEDULE A

- --------------------------------------------------------------------------------
                                                                  MAXIMUM
 BONUS                       POSITIONS                         PERCENTAGE OF
 LEVEL                                                          BASE SALARY
- --------------------------------------------------------------------------------
  VII       Chairman and Chief Executive Executive                   60%
               Officer

- --------------------------------------------------------------------------------
  VI        Executive Vice-President                                 50%
            Vice President - Treasurer - Chief
               Financial Officer
            Senior Vice President - Corporate
               Secretary
            Branded Division President
            Vice President - Packaging and Logistics
            Industrial Ingredients Division President
            Agricultural Operations Division President
            Non-Branded Group President
            Manufacturing Division President
            Corporate Controller

- --------------------------------------------------------------------------------
   V        Division Vice Presidents                                 35%
            Assistant Vice-President - Finance
            Directors

- --------------------------------------------------------------------------------
  IV        Managers                                                 25%
            Plant Controllers
            Plant Managers

- --------------------------------------------------------------------------------
  III       Assistant Managers                                       17%
            Supervisors

- --------------------------------------------------------------------------------
  II        Non-Management Salaried and Hourly Employees              8%

- --------------------------------------------------------------------------------
   I        Seasonal Employees                                  Discretionary
- --------------------------------------------------------------------------------



                                    -4-
<PAGE>

                           NORTHLAND CRANBERRIES, INC.
                            2000 INCENTIVE BONUS PLAN

                                   SCHEDULE B

BONUS LEVEL            CRITERIA                             BONUS PERCENTAGE
- -----------            --------                             ----------------

                                                                  Sum of:
- --------------------------------------------------------------------------------
  VII     Company's Net Income Per Common
          Share Equals--
             80% or more of Target Earnings           15%
             100% of Target Earnings                  15%
             More than 100% of Target Earnings        1% for Each Percentage
                                                      Point over Target Earnings
                                                      up to 10% Maximum

          Criteria adopted by Committee Based on      Discretionary from
          Executive's individual contribution towards 0 to 20%
          enhancement of Company's long-term outlook
                                                      -----------------------

                                               Maximum Bonus  60% of Base Salary
- --------------------------------------------------------------------------------
   VI     Company's Net Income Per Common
          Share Equals--
             90% or more of Target Earnings           15%
             100% or more of Target Earnings          20%

           Achievement of Individual Goals            0 to 15%

                                                      -----------------------

                                              Maximum Bonus  50 % of Base Salary
- --------------------------------------------------------------------------------
   V      Company's Net Income Per Common
          Share Equals--
             100% or more of Target Earnings          15%


          Achievement of Department Goals             0 to 20%

                                                      -----------------------

                                               Maximum Bonus  35% of Base Salary
- --------------------------------------------------------------------------------



                                      -5-
<PAGE>

BONUS LEVEL            CRITERIA                             BONUS PERCENTAGE
- -----------            --------                             ----------------

                                                                  Sum of:
- --------------------------------------------------------------------------------
    IV    Company's Net Income Per Common
          Share Equals--
             100% or more of Target Earnings          11%

          Achievement of Individual Goals             0 to 14%

                                                      -----------------------

                                               Maximum Bonus  25% of Base Salary
- --------------------------------------------------------------------------------
   III    Company's Net Income Per Common
          Share Equals--
             100% or more of Target Earnings          5%

          Achievement of Individual Goals             0 to 12%

                                                      -----------------------

                                               Maximum Bonus  17% of Base Salary
- --------------------------------------------------------------------------------
    II    Company's Net Income Per Common
          Share Equals--
             100% or more of Target Earnings          3%

          Achievement of Individual Goals             0 to 5%
                                                      -----------------------

                                               Maximum Bonus  8% of Base Salary
- --------------------------------------------------------------------------------
    I     Discretionary Bonuses                       Discretionary

- --------------------------------------------------------------------------------



                                      -6-

<TABLE> <S> <C>

<ARTICLE>                     5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE CONDENSED
CONSOLIDATED FINANCIAL STATEMENTS OF NORTHLAND  CRANBERRIES,  INC. AS OF AND FOR
THE 3 MONTHS  ENDED  NOVEMBER  30,  1999 AND IS  QUALIFIED  IN ITS  ENTIRETY  BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                                   1000

<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                              AUG-31-2000
<PERIOD-START>                                 SEP-01-1999
<PERIOD-END>                                   NOV-30-1999
<CASH>                                         801
<SECURITIES>                                   0
<RECEIVABLES>                                  37,711
<ALLOWANCES>                                   (693)
<INVENTORY>                                    124,843
<CURRENT-ASSETS>                               173,135
<PP&E>                                         209,847
<DEPRECIATION>                                 39,846
<TOTAL-ASSETS>                                 386,735
<CURRENT-LIABILITIES>                          47,814
<BONDS>                                        162,794
                          0
                                    0
<COMMON>                                       203
<OTHER-SE>                                     160,071
<TOTAL-LIABILITY-AND-EQUITY>                   386,735
<SALES>                                        74,967
<TOTAL-REVENUES>                               74,967
<CGS>                                          51,555
<TOTAL-COSTS>                                  19,948
<OTHER-EXPENSES>                               0
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             2,911
<INCOME-PRETAX>                                553
<INCOME-TAX>                                   232
<INCOME-CONTINUING>                            321
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   321
<EPS-BASIC>                                  0.02
<EPS-DILUTED>                                  0.02


</TABLE>


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission