NORTHLAND CRANBERRIES INC /WI/
SC 13G/A, 2000-02-14
AGRICULTURAL PRODUCTION-CROPS
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                    Under the Securities Exchange Act of 1934

                                  SCHEDULE 13G
                                (Amendment No. 4)

             INFORMATION STATEMENT PURSUANT TO RULES 13d-1 AND 13d-2
                    UNDER THE SECURITIES EXCHANGE ACT OF 1934


                           Northland Cranberries Inc.
                                 Name of Issuer)


                                  Common Stock
                         (Title of Class of Securities)


                                    666499108
                                 (CUSIP Number)


                                December 31, 1999
             (Date of Event Which Requires Filing of this Statement)


Check the  appropriate box to designate the rule pursuant to which this Schedule
is filed:

         [x]  Rule 13d-1(b)
         [ ]  Rule 13d-1(c)
         [ ]  Rule 13d-1(d)


                                Page 1 of 6 Pages


<PAGE>

                                  SCHEDULE 13G

CUSIP No. 666499108                                            Page 2 of 6 Pages
- --------------------------------------------------------------------------------
1)         NAME OF REPORTING PERSON
           S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

           Gilder Gagnon Howe & Co. LLC
           13-3174112
- --------------------------------------------------------------------------------
2)         CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP        (a)   [ ]
                                                                   (b)   [ ]
- --------------------------------------------------------------------------------
3)         SEC USE ONLY

- --------------------------------------------------------------------------------
4)         CITIZENSHIP OR PLACE OF ORGANIZATION
           New York
- --------------------------------------------------------------------------------
           NUMBER                    5)    SOLE VOTING POWER
           OF                              None
           SHARES                -----------------------------------------------
           BENEFICIALLY              6)    SHARED VOTING POWER
           OWNED BY                        None
           EACH                  -----------------------------------------------
           REPORTING                 7)    SOLE DISPOSITIVE POWER
           PERSON                          None
           WITH                  -----------------------------------------------
                                     8)    SHARED DISPOSITIVE POWER
                                           2,590,050
- --------------------------------------------------------------------------------
9)         AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
           2,590,050
- --------------------------------------------------------------------------------
10)        CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
                                                                   [ ]
- --------------------------------------------------------------------------------
11)        PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
           13.2%
- --------------------------------------------------------------------------------
12)        TYPE OF REPORTING PERSON
           BD
- --------------------------------------------------------------------------------

                                       2
<PAGE>

                                  Schedule 13G

Item 1(a).        Name of Issuer:

Northland Cranberries Inc.

Item 1(b).        Address of Issuer's Principal Executive Offices:

800 First Avenue South
P.O. Box 8020
Wisconsin Rapids, WI  54495

Item 2(a).        Name of Person Filing:

Gilder Gagnon Howe & Co. LLC

Item 2(b).        Address of Principal Business Office or, if None, Residence:

1775 Broadway, 26th Floor
New York, NY  10019

Item 2(c).        Citizenship:

New York

Item 2(d).        Title of Class of Securities:

Common Stock

Item 2(e).        CUSIP Number:

666499108

Item 3.           If this statement is filed pursuant  toss.ss.240.13d-1(b),  or
                  240.13d-2(b) or (c), check whether the person filing is a:

                  (a) [x]   Broker or Dealer  Registered Under Section 15 of the
                            Act (15 U.S.C. 78o)

                  (b) [ ]   Bank as defined  in  section  3(a)(6) of the Act (15
                            U.S.C. 78c)

                  (c) [ ]   Insurance  Company as defined in section 3(a)(19) of
                            the Act (15 U.S.C. 78c)

                  (d) [ ]   Investment Company registered under section 8 of the
                            Investment Company Act of 1940 (15 U.S.C. 80a-8)

                  (e) [ ]   Investment    Adviser   in   accordance   with   ss.
                            240.13d-1(b)(1)(ii)(E)

                  (f) [ ]   Employee   benefit   plan  or   endowment   fund  in
                            accordance with ss. 240.13d-1(b)(1)(ii)(F)


                                       3
<PAGE>

                  (g) [ ]   Parent   Holding   Company  or  control   person  in
                            accordance with ss.240.13d-1(b)(ii)(G)

                  (h) [ ]   Savings  Association  as  defined  in ss.3(b) of the
                            Federal Deposit Insurance Act (12 U.S.C. 1813)

                  (i) [ ]   Church plan that is excluded from the  definition of
                            an  investment  company  under  ss.3(c)(15)  of  the
                            Investment Company Act of 1940 (15 U.S.C. 80a-3)

                  (j) [ ]   Group, in accordance with ss.240.13d-1(b)(ii)(J)

Item 4.           Ownership.

                  (a)      Amount beneficially owned:  2,590,050

                  (b)      Percent of class:  13.2%

                  (c)      Number of shares as to which such person has:

                           (i)      Sole power to vote or to direct the vote:
                                    None

                           (ii)     Shared power to vote or to direct the vote:
                                    None

                           (iii)    Sole power to dispose or to direct the
                                    disposition of:  None

                           (iv)     Shared power to dispose or to direct the
                                    disposition of:  2,590,050

The shares  reported  include  2,374,475  shares held in customer  accounts over
which  members  and/or  employees  of the  Reporting  Person have  discretionary
authority  to  dispose of or direct the  disposition  of the shares and  215,575
shares held in accounts  owned by the members of the Reporting  Person and their
families.

Item 5.           Ownership of Five Percent or Less of a Class.

Not applicable.

Item 6.           Ownership of More than Five Percent on Behalf of Another
                  Person.

                  The owners of the  accounts  in which the shares  reported  on
this  schedule  are held have the right to  receive  or the power to direct  the
receipt of dividends from, or the proceeds from the sale of, such securities.


                                       4
<PAGE>

Item 7.           Identification  and  Classification  of the  Subsidiary  Which
                  Acquired the Security  Being Reported on by the Parent Holding
                  Company.

Not applicable

Item 8.  Identification and Classification of Members of the Group.

Not applicable

Item 9.           Notice of Dissolution of Group.

Not applicable

Item 10.          Certification.

                  By signing  below I certify  that, to the best of my knowledge
and  belief,  the  securities  referred to above were  acquired in the  ordinary
course of business  and were not acquired for the purpose of and do not have the
effect of changing or influencing  the control of the issuer of such  securities
and were not acquired in connection  with or as a participant in any transaction
having such purposes or effect.


                                       5
<PAGE>

                                    SIGNATURE


             After  reasonable  inquiry and to the best  knowledge and belief of
the  undersigned,  the  undersigned  certifies that the information set forth in
this Statement is true, complete and correct.


                                                       February 14, 2000
                                                       -------------------
                                                              Date


                                                       /s/ Walter Weadock
                                                       -------------------
                                                           Signature


                                                       Walter Weadock, Member
                                                       ----------------------
                                                           Name/Title


                                       6



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