NORTHLAND CRANBERRIES INC /WI/
SC 13D/A, 2000-02-18
AGRICULTURAL PRODUCTION-CROPS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13D

                    Under the Securities Exchange Act of 1934
                               (Amendment No. 7)*


                           Northland Cranberries, Inc.
- --------------------------------------------------------------------------------
                                (Name of Issuer)

                      Class A Common Stock, $.01 par value
- --------------------------------------------------------------------------------
                         (Title of Class of Securities)

                                   666499 10 8
              -----------------------------------------------------
                                 (CUSIP Number)

                                John Swendrowski
                             800 First Avenue South
                                 P. O. Box 8020
                     Wisconsin Rapids, Wisconsin 54495-8020
                                 (715) 424-4444
- --------------------------------------------------------------------------------
                  (Name, Address and Telephone Number of Person
               Authorized to Receive Notices and Communications)

                                  June 25, 1998
              -----------------------------------------------------
             (Date of Event which Requires Filing of this Statement)

If the filing person has previously  filed a statement on Schedule 13G to report
the  acquisition  that is the subject of this  Schedule  13D, and is filing this
schedule because of Sections 240.13d-1(e),  240.13d-1(f) or 240.13d-1(g),  check
the following box [ ].

Note:  Schedules  filed in paper format shall include a signed original and five
copies of the schedule,  including all exhibits.  See Section  240.13d-7(b)  for
other parties to whom copies are to be sent.

*   The  remainder  of this  cover  page  shall be  filled  out for a  reporting
    person's  initial  filing on this form with respect to the subject  class of
    securities,  and for any subsequent amendment  containing  information which
    would alter disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that Section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).



                        (Continued on following page(s))
                                Page 1 of 5 Pages

<PAGE>

- ------------------------------------------------------
CUSIP No. 666499 10 8
- ------------------------------------------------------


====== =========================================================================
   1   NAME OF REPORTING PERSON
       I.R.S. IDENTIFICATION NO. OF ABOVE PERSON (ENTITIES ONLY)
       John Swendrowski
====== =========================================================================
   2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                                        (a)  [ ]
                                                                        (b)  [ ]
====== =========================================================================
   3   SEC USE ONLY


====== =========================================================================
   4   SOURCE OF FUNDS*

       00
====== =========================================================================
   5   CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS
       IS REQUIRED PURSUANT TO ITEMS 2(d) OR 2(e)                            [ ]

====== =========================================================================
   6   CITIZENSHIP OR PLACE OF ORGANIZATION

       United States
======================= ====== =================================================
       NUMBER OF           7   SOLE VOTING POWER

        SHARES                 700,479
                        ====== =================================================
     BENEFICIALLY          8   SHARED VOTING POWER

       OWNED BY                321,731
                        ====== =================================================
         EACH              9   SOLE DISPOSITIVE POWER

       REPORTING               700,479
                        ====== =================================================
        PERSON            10   SHARED DISPOSITIVE POWER

         WITH                  321,731
======================= ====== =================================================
  11   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

       1,022,210
====== =========================================================================
  12   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9)
       EXCLUDES CERTAIN SHARES*                                              [ ]

====== =========================================================================
  13   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

       4.9%
====== =========================================================================
  14   TYPE OF REPORTING PERSON*

       IN
====== =========================================================================
                      *SEE INSTRUCTIONS BEFORE FILLING OUT!
                      INCLUDE BOTH SIDES OF THE COVER PAGE,
                 RESPONSES TO ITEMS 1-7 (INCLUDING EXHIBITS) OF
                  THE SCHEDULE, AND THE SIGNATURE ATTESTATION.
================================================================================



                                Page 2 of 5 Pages

<PAGE>

- ------------------------------------------------------
CUSIP No. 666499 10 8
- ------------------------------------------------------


         This Amendment No. 7 to the  undersigned's  Schedule 13D, dated January
5, 1989, as amended ("Schedule 13D"), is being filed in order to amend Item 5 of
such  Schedule 13D to the extent set forth below due to the June 25, 1998 public
offering of 5,000,000 shares of Class A Common Stock.

Item 5.        Interest in Securities of the Issuer.

               (a)  Aggregate Number of Shares Beneficially Owned on
                    December 31, 1999:  1,022,210*

                    Percentage of Class Beneficially Owned:  4.96%

               (b)  Number of Shares as to Which the Undersigned had on
                    December 31, 1999:

                    (i)    sole power to vote or to direct the vote:  700,479

                    (ii)   shared power to vote or to direct the vote:  321,731

                    (iii)  sole power to dispose or to direct the
                           disposition of:  700,479

                    (iv)   shared power to dispose or to direct the
                           disposition of:  321,731

- -----------

*Included  in  the  shares   listed  above  are  636,202   shares  of  Northland
Cranberries,   Inc.'s  Class  B  Common  Stock  ("Class  B  Shares")  which  the
undersigned  is deemed to  beneficially  own  pursuant  to Rule 13d-3  under the
Exchange  Act.  The Class B Shares are entitled to three votes per share and are
convertible  at any time at the  option of the holder  thereof on a  one-for-one
basis into shares of Northland's Class A Common Stock.

               (c)  Aggregate Number of Shares Beneficially Owned on
                    June 25, 1998:  986,100**

                    Percentage of Class Beneficially Owned:  5.16%

               (d)  Number of Shares as to Which the Undersigned had on
                    June 25, 1998:

                    (i)   sole power to vote or to direct the vote:  664,824

                    (ii)  shared power to vote or to direct the vote:  321,276

                    (iii) sole power to dispose or to direct the
                          disposition of:  664,824

                    (iv)  shared power to dispose or to direct the
                          disposition of:  321,276

- -----------

**Included in the shares listed above are 601,738 shares of Class B Shares.  The
following  chart  lists  the  shares  owned by Mr.  Swendrowski  and  shows  the
breakdown of the power to vote or direct the vote and power to dispose or direct
the disposition of the shares.



                                Page 3 of 5 Pages

<PAGE>

- ------------------------------------------------------
CUSIP No. 666499 10 8
- ------------------------------------------------------


<TABLE>
<CAPTION>
  ----------------- ---------- ---------- ---------- ---------- ----------- ---------- ----------- ----------- ---------- ----------
                                              SOLE     SHARED                                         SOLE       SHARED
                                            DISPOSI-  DISPOSI-                                       DISPOSI-   DISPOSI-
                       SOLE      SHARED       TIVE      TIVE                  SOLE       SHARED       TIVE        TIVE
                       VOTE       VOTE       POWER     POWER      TOTAL       VOTE        VOTE        POWER       POWER      TOTAL
  DESCRIPTION        12/31/99   12/31/99   12/31/99   12/31/99   12/31/99    6/25/98     6/25/98     6/25/98     6/25/98    6/25/98
  ----------------- ---------- ---------- ---------- ---------- ----------- ---------- ----------- ----------- ---------- ----------
  CLASS A COMMON STOCK
  ----------------- ---------- ---------- ---------- ---------- ----------- ---------- ----------- ----------- ---------- ----------
<S>                   <C>         <C>       <C>         <C>        <C>        <C>          <C>        <C>         <C>       <C>
  Vested options      279,000               279,000                279,000    264,000                 264,000               264,000
  ----------------- ---------- ---------- ---------- ---------- ----------- ---------- ----------- ----------- ---------- ----------
  Direct               73,275                73,275                 73,275     87,084                  87,084                87,084
  ----------------- ---------- ---------- ---------- ---------- ----------- ---------- ----------- ----------- ---------- ----------
  John and Susan
  Swendrowski
  Charitable
  Foundation                      19,000                19,000      19,000                 19,000                 19,000     19,000
  ----------------- ---------- ---------- ---------- ---------- ----------- ---------- ----------- ----------- ---------- ----------
  Joint with
  Wife(1)                          6,929                 6,929       6,929                  6,474                  6,474      6,474
  ----------------- ---------- ---------- ---------- ---------- ----------- ---------- ----------- ----------- ---------- ----------
  Son(1)                           4,902                 4,902       4,902                  4,902                  4,902      4,902
  ----------------- ---------- ---------- ---------- ---------- ----------- ---------- ----------- ----------- ---------- ----------
  Daughter(1)                      2,902                 2,902       2,902                  2,902                  2,902      2,902
  ----------------- ---------- ---------- ---------- ---------- ----------- ---------- ----------- ----------- ---------- ----------
  CLASS B COMMON STOCK
  ----------------- ---------- ---------- ---------- ---------- ----------- ---------- ----------- ----------- ---------- ----------
  Direct              348,204               348,204                348,204    313,740                 313,740               313,740
  ----------------- ---------- ---------- ---------- ---------- ----------- ---------- ----------- ----------- ---------- ----------
  Cranberries
  Limited Inc.(2)                287,998               287,998     287,998                287,998                287,998    287,998
  ----------------- ---------- ---------- ---------- ---------- ----------- ---------- ----------- ----------- ---------- ----------
  TOTAL:              700,479    321,731    700,479    321,731   1,022,210    664,824     321,276     664,824    321,276    986,100
  ----------------- ---------- ---------- ---------- ---------- ----------- ---------- ----------- ----------- ---------- ----------
  % Beneficially
  Owned                                                              4.96%                                                    5.16%
  ----------------- ---------- ---------- ---------- ---------- ----------- ---------- ----------- ----------- ---------- ----------
</TABLE>


    The  undersigned's  ownership  percentage  set  forth  above is based on the
    aggregate  number of shares which the  undersigned is deemed to beneficially
    own  divided by the sum of (i) the number of shares of Class A Common  Stock
    and Class B Shares outstanding as of December 31, 1999 and on June 25, 1998;
    plus (ii) the shares issuable to the undersigned  upon exercise of his stock
    options.
- ----------------------
(1)      As of December 31, 1999, the undersigned  shared dispositive and voting
         power over 6,929  shares with his wife,  4,902  shares with his son and
         2,902  shares with his  daughter.  At June 25,  1998,  the  undersigned
         shared 6,474 shares with his wife,  4,902 shares with his son and 2,902
         shares with his daughter.  Mr.  Swendrowski's  wife resides at the same
         address as the undersigned,  is a U.S. citizen and has not been subject
         to  criminal  or civil  proceedings  within  the last five  years.  The
         business  address of Mr.  Swendrowski's  children  is 800 First  Avenue
         South,  P.O. Box 8020,  Wisconsin  Rapids,  Wisconsin  54495-8020.  His
         children  are U.S.  citizens  and have not been  subject to criminal or
         civil proceedings within the last five years.

(2)      The undersigned  shares  dispositive and voting power over these shares
         with LeRoy J. Miles and  Cranberries  Limited,  Inc.,  800 First Avenue
         South, P.O. Box 8020, Wisconsin Rapids, Wisconsin 54495-8020. Mr. Miles
         is a director of Northland.  He is a United States  citizen and has not
         been  subject to  criminal  or civil  proceedings  within the last five
         years.  Cranberries Limited,  Inc. is a Wisconsin corporation investing
         in cranberry  properties/businesses.  Cranberries Limited, Inc. has not
         been  subject to  criminal  or civil  proceedings  within the last five
         years.



                                Page 4 of 5 Pages

<PAGE>

- ------------------------------------------------------
CUSIP No. 666499 10 8
- ------------------------------------------------------


                                    SIGNATURE


         After reasonable  inquiry and to the best of my knowledge and belief, I
certify that the information  set forth in this statement is true,  complete and
correct.




February 15, 2000
- ----------------------------------
Date


/s/  John Swendrowski
- ----------------------------------
John Swendrowski



                                Page 5 of 5 Pages



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