HAROLDS STORES INC
10-Q, 1995-09-05
FAMILY CLOTHING STORES
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                               14
               SECURITIES AND EXCHANGE COMMISSION
                     Washington, D.C.  20549
                   __________________________
                                
                            Form 10-Q

           [  X ]          QUARTERLY REPORT PURSUANT TO SECTION
              13 OR 15(D) OF THE SECURITIES EXCHANGE
              ACT OF 1934
                                
               For the quarterly period ended July 29, 1995

                               or
                                
           [   ]    TRANSITION REPORT PURSUANT TO SECTION
                    13 OR 15(d) OF THE SECURITIES EXCHANGE
                    ACT OF 1934.

                For  the  transition  period  from  _______  to
_______


                   Commission File No. 1-10892
                                
                                
                      HAROLD'S STORES, INC.
     (Exact name of registrant as specified in its charter)
                                
                 Oklahoma                               73-1308796
      (State or other jurisdiction of                 (IRS Employer
      incorporation or organization)                  Identification
                                                           No.)
         765 Asp Norman, Oklahoma                         73069
     (Address of  principal executive                   (Zip Code)
                 offices)
                (Zip Code)
                                
                                
 Registrant's telephone number, including area code: (405) 329-
                              4045
                                
                                
                            NO CHANGE
     (Former name, former address and former fiscal year, if
                   changed since last report.)
                                

     Indicate by check mark whether the registrant (1) has
filed all reports required to be filed by Section 13 or
15(d) of the Securities Exchange Act of 1934 during the
preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has
been subject to such filing requirements for the past 90
days.


            Yes      X      .                   No              .


              APPLICABLE ONLY TO CORPORATE ISSUERS:


Indicate  the  number  of shares outstanding  of  each  of  the
issuer's  classes of common stock, as of the latest practicable
date.


                     Common Stock 4,713,542
              Harold's Stores, Inc. & Subsidiaries
                            Index to
                  Quarterly Report on Form 10-Q
               For the Period Ended July 29, 1995
                                

Part I. - FINANCIAL INFORMATION                                        Page

     Item 1.   Financial Statements

          Consolidated Balance Sheets - July 29, 1995 (unaudited)
and January 28, 1995                                 .                    3

          Consolidated Statements of Earnings -
               Thirteen Weeks and Twenty-Six Weeks ended July 29,
1995 (unaudited) and July 30, 1994 (unaudited)       5

          Consolidated Statements of Stockholders' Equity -
                Twenty-Six  Weeks ended July 29, 1995 (unaudited)
and July 30, 1994 (unaudited)                        6

          Consolidated Statements of Cash Flows -
                Twenty-Six  Weeks ended July 29, 1995 (unaudited)
and July 30, 1994 (unaudited)                        7

      Item 2.   Management's Discussion and Analysis of Financial
Condition and Results of Operations                  9

Part II - OTHER INFORMATION

     Item  6.  Exhibits and Reports on Form 8-K                         12

     Signature                                                           13
             HAROLD'S STORES, INC. AND SUBSIDIARIES
                   CONSOLIDATED BALANCE SHEETS
                             ASSETS
                         (In Thousands)
                                
                                                 July 29,    January
                                                     1995   28, 1995
                                               (unaudited)  
 Current assets:                                            
                                                                     
    Cash                                       $      652        109
    Trade accounts receivable, less                                 
 allowance                                          4,195      4,238
        for doubtful accounts of $175
    Other accounts receivable                       1,655        671
    Merchandise inventories                        20,355     17,847
    Prepaid expenses                                  975        646
    Deferred income taxes                             622        622
                                                                    
    Total current assets                           28,454     24,133
                                                                    
 Property and equipment, at cost                   16,352     15,186
 Less accumulated depreciation and                 (5,462)    (4,955)
 amortization
                                                                     
    Net property and equipment                     10,890     10,231
                                                                    
 Other assets                                         461        297
                                                                    
                                                                    
    Total assets                                 $ 39,805     34,661
                                

























See   accompanying   notes  to  interim  consolidated   financial
statements.
             HAROLD'S STORES, INC. AND SUBSIDIARIES
                   CONSOLIDATED BALANCE SHEETS
              LIABILITIES AND STOCKHOLDERS' EQUITY
                (In Thousands Except Share Data)

                                                   July 29,     January
                                                       1995    28, 1995
                                                (unaudited)            
                                                                       
 Current liabilities:                                                  
                                                                       
    Note payable to bank                           $  7,327       4,902
    Current maturities of long-term debt                 75          75
    Accounts payable                                  6,441       4,154
    Redeemable gift certificates                        339         509
    Accrued bonuses and payroll expenses              1,219       1,129
    Accrued rent expense                                 72         257
    Income taxes payable                                173         583
                                                                       
           Total current liabilities                 15,646      11,609
                                                                       
 Long-term debt, net of current maturities              563         594
 Deferred income taxes                                  198         198
                                                                       
                                                                       
 Stockholders' equity:                                                 
                                                                       
    Preferred stock of $.01 par value                                  
       Authorized 1,000,000 shares; none                  -           -
 issued
    Common stock of $.01 par value                                     
       Authorized 7,500,000 shares; issued and                         
             outstanding 4,711,990 in July,              47          47
 4,698,174 in January
     Additional paid-in capital                      17,635      17,491
     Retained earnings                                5,716       4,722
                                                                       
       Total stockholders' equity                    23,398      22,260
                                                                       
                                                                       
       Total liabilities and stockholders'         $ 39,805      34,661
 equity


















See   accompanying   notes  to  interim  consolidated   financial
statements.
             HAROLD'S STORES, INC. AND SUBSIDIARIES
               CONSOLIDATED STATEMENTS OF EARNINGS
                (In Thousands Except Share Data)



                                13 Weeks Ended        26 Weeks Ended
                               July 29,  July 30,   July 29,   July 30,
                                   1995      1994     1995         1994
                                            (unaudited)
                                                                       
 Net sales                      $19,069                40,385    32,168
                                           15,415
                                                                       
 Costs and expenses:                                                   
      Cost  of  goods   sold                                           
 (including occupancy and        11,818    10,012      25,686    21,109
           central    buying
 expenses)
                                                                       
      Selling,  general  and      6,333     4,596      12,810     9,850
 administrative expenses
                                                                       
    Interest expense                 72                   232          
                                               45                    71
                                                                       
                                 18,223                38,728    31,030
                                           14,653
                                                                       
     Earnings before  income        846       762       1,657     1,138
 taxes
                                                                       
 Provision for income taxes         338                   663       467
                                              313
                                                                       
    Net earnings                $   508                   994       671
                                              449
                                                                       
 Net earnings per common            .11                   .21       .14
 share                                        .10
 Weighted average number of                                            
 common shares                4,728,225 4,687,626   4,724,974 4,684,446
    outstanding                         
                                
                                
























See   accompanying   notes  to  interim  consolidated   financial
statements.
                                
              HAROLD'S STORES INC. AND SUBSIDIARIES
         CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
                     (Dollars in Thousands)
                                
                                
                                            26 Weeks     26 Weeks
                                               Ended        Ended
                                            July 29,     July 30,
                                                1995         1994
                                               (unaudited)
 Common stock:                                        
                                                      
    Balance, beginning and end of          $      47           43
 period
                                                                 
                                                                 
 Additional paid-in capital:                                     
                                                                 
    Balance, beginning of period            $ 17,491       13,047
                                                                 
    Employee Stock Purchase Plan                 144          100
                                                                 
    Balance, end of period                  $ 17,635       13,147
                                                                 
                                                                 
 Retained earnings:                                              
                                                                 
    Balance, beginning of period            $  4,722        6,906
                                                                 
    Net earnings                                 994          671
                                                                 
    Balance, end of period                  $  5,716        7,577

























See   accompanying   notes  to  interim  consolidated   financial
statements.
                                
             HAROLD'S STORES, INC. AND SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF CASH FLOWS
                         (In Thousands)
                                
                                            26 Weeks    26 Weeks
                                               Ended       Ended
                                            July 29,    July 30,
                                                1995        1994
                                               (unaudited)
 Cash flows from operating activities:                          
 Net earnings                              $    994         671
 Adjustments to reconcile net earnings                         
 to net cash
    provided by operating activities:
    Depreciation and amortization             1,054         790
    Shares issued under employee                144         100
 incentive plan
 Changes is assets and liabilities:                             
    Decrease (increase) in trade and           (941)         119
 other accounts receivable
    Increase in merchandise inventories      (2,508)     (2,323)
    Decrease in income taxes receivable           -          (5)
    Increase in other assets                   (164)       (387)
    Increase in prepaid expenses               (329)       (543)
    Increase in accounts payable               2,287         971
    Decrease income taxes payable              (410)           -
    Decrease in accrued expenses               (265)        (41)
                                                               
 Net cash provided by (used in)                 657       (648)
 operating activities
                                                                
 Cash flows from investing activities:                          
    Acquisition of property and              (1,713)     (1,353)
 equipment
    Proceeds from disposal of property             -           
 and equipment                                               15
                                                                
 Net cash used in investing activities       (1,713)     (1,338)
                                                                
 Cash flows from financing activities:                          
    Advances on note payable                 13,236       10,984
    Payments of note payable                (10,811)     (8,942)
    Payments of long-term debt                 (31)         (38)
                                                               
 Net cash provided by financing               2,394       2,004
 activities
                                                                
 Net increase in cash                           543          18
 Cash at beginning of year                      109         143
 Cash at end of year                      $     652         161
                                                                













    See  accompanying  notes  to interim  consolidated  financial
statements.
                                
             HAROLD'S STORES, INC. AND SUBSIDIARIES
       NOTES TO INTERIM CONSOLIDATED FINANCIAL STATEMENTS
                 July 29, 1995 and July 30, 1994
                           (Unaudited)


1.   Unaudited Interim Periods

       In   the  opinion  of  the  Company's  management,   all
adjustments (all of which are normal and recurring)  have  been
made which are necessary to fairly state the financial position
of  the  Company  as of July 29, 1995 and the  results  of  its
operations  and cash flows for the thirteen week and twenty-six
week  periods  ended  July 29, 1995 and  July  30,  1994.   The
results of operations for the thirteen week and twenty-six week
periods  ended  July  29,  1995  and  July  30,  1994  are  not
necessarily indicative of the results of operations that may be
achieved for the entire fiscal year.

2.   Definition of Fiscal Year

     The Company has a 52-53 week fiscal year which ends on the
Saturday  closest to January 31.  The period from  January  29,
1995  through February 3, 1996, has been designated  as  fiscal
1996.

3.   Reclassifications

     Certain comparative prior year amounts in the consolidated
financial statements have been reclassified to conform with the
current year presentation.


4.   Net Earnings Per Common Share

      Net earnings per common share are based upon the weighted
average  number of common shares outstanding during the  period
restated for the ten percent stock dividend in fiscal 1995.
ITEM 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF
          FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Results of Operations

     The following table sets forth for the periods indicated,
the percentage of net sales represented by items in the
Company's statement of earnings.

                                 52 Weeks       26 Weeks        26 Weeks
                                    Ended          Ended           Ended
                              January 28,      July  29,   July 30, 1994
                                     1995           1995
                                                                        
 Net sales                         100.0%         100.0%          100.0%
                                                                        
 Cost of goods sold                (65.2)         (63.6)          (65.6)
 Selling, general and              (29.8)         (31.7)          (30.6)
 administrative expenses
 Interest expense                   (0.3)           (.6)           (0.3)
                                                                        
 Earnings before income              4.7            4.1              3.5
 taxes
 Provision for income taxes         (1.9)          (1.6)           (1.4)
                                                                        
 Net earnings                        2.8%           2.5%            2.1%

     The following table reflects the sources of the increases
in Company sales for the periods indicated.

                                  13 Weeks Ended        26 Weeks Ended
                                   July       July    July 29,   July 30,
                                    29,        30,        1995       1994
                                   1995       1994
                                                               
 Store sales (000's)            $17,577          $     $36,360   $ 29,156
                                            14,284
 Catalog sales (000's)            1,492      1,131       4,025      3,012
                                                                         
 Net sales (000's)                    $          $     $40,385   $ 32,168
                                 19,069     15,415
                                                                         
 Total sales growth                23.7%     20.4%       25.5%      28.2%
 Growth in comparable store         6.2%     10.6%        7.0%      15.2%
 sales (52 week basis)
 Growth in catalog sales           32.0%     20.5%       33.6%     51.8%
                                                                         
 Store locations:                                                        
 Existing stores                     27         22          26         22
 New stores opened                    0          1           1          1
                                     27         23          27         23


      The  opening  of  new stores, the expansion  of  existing
stores, as well as the increase in comparable stores sales  and
the  growth in catalog sales contributed to total sales  growth
for the first quarters of fiscal 1996 and 1995.

      New  stores opened during the prior 12 months  include  a
3,300  square  foot ladies' store opened in  Austin,  Texas  in
September  1994 (third quarter), a 5,500 square foot men's  and
ladies'  store  opened in Plano, Texas in October  1994  (third
quarter),   a 5,000 square foot men's and ladies' store  opened
in  Phoenix, Arizona in November 1994 (fourth quarter),  and  a
4,200  square foot men's and ladies' store opened in St. Louis,
Missouri in March 1995 (first quarter of the fiscal year  ended
February 3, 1996).
      Significant increases in mail order catalog sales are the
direct result of the Company's expansion of this segment of the
business.   The  Company has continued to  expand  its  regular
catalog  to  include six seasonal issues throughout  the  year.
For the previous fiscal year, the Company's catalog averaged 65
pages  per issue with an aggregate mailing (including  abridged
issues) of approximately 4.7 million catalogs.

      The  Company's  gross margin increased  for  the  current
thirteen  week period compared to the same period in the  prior
fiscal  year.  This increase is the result of reduced markdowns
in the current fiscal year related to increased store sales.

      Selling, general and administrative expenses increased as
a  percentage  of  sales.  These increases were  primarily  the
result  of  expenses relating to the Company's commencement  of
operations  in  new  stores opened during the  previous  twelve
months   and  related  increases  in  advertising  and  catalog
production costs.  Management anticipates that selling, general
and  administrative expenses will continue  to  increase  as  a
result  of  the Company's expansion plans, with improvement  in
net  operating profits, if any, coming from new store sales and
improvements in maintained gross margins.

       The  average  balance  on  total  outstanding  debt  was
$5,973,000  for the second quarter of fiscal 1996  compared  to
$2,005,000  for  the  second quarter of  fiscal  1995.  Average
interest   rates  on  the  Company's  lines  of   credit   were
approximately  the same in both the current  and  prior  fiscal
years.   As  the  Company's  growth continues,  cash  flow  may
require  additional borrowed funds which may cause an  increase
in interest expense.

      The  Company's income tax rate decreased to 40%  for  the
second  quarter of fiscal 1996 compared to 44% in fiscal  1995.
This  decreased  tax  rate  is attributable  to  the  Company's
estimation of lower tax rates on temporary differences  in  the
second  quarter  of fiscal 1996 compared to the  tax  rates  in
prior period.

Capital Expenditures, Capital Resources and Liquidity

Cash Flows From Operating Activities.  For the quarter ended
July 29, 1995, net cash provided by operating activities was
$657,000 as compared to net cash used in operating activities
of  $648,000 for the same period in fiscal 1995.  The increase
is partially attributable to the timing of cash receipts and
disbursements.  Significant changes in the timing of cash
receipts and disbursements included an increase of $941,000 for
the twenty-six weeks ended July 29, 1995 compared to a decrease
of $119,000 for the same period ended July 30, 1994 in trade
and other accounts receivable.

      In  addition, the difference in cash flows from operating
activities between the two fiscal periods is partially  due  to
(i)  an  increase  of  $2,508,000 in the Company's  merchandise
inventories for the quarter ended July 29, 1995, as compared to
the  prior  fiscal year, during which inventories increased  by
$2,323,000 and (ii) an increase of $2,287,000 in the  Company's
accounts payable during the quarter ended July 29, 1995, versus
an  increase in payables of $971,000 for the prior fiscal year.
Management   expects  the  dollar  size  of   its   merchandise
inventories  will increase as it expands its  chain  of  retail
stores  and catalog operation, with related increases in  trade
accounts  payable,  and  that period-to-period  differences  in
timing  of  inventory  purchases  and  deliveries  will  affect
comparability of cash flows from operating activities.

      Cash  Flows  From Investing Activities.  For the  quarter
ended  July  29,  1995,  net cash used in investing  activities
totaled $1,713,000.  Capital expenditures were invested in  new
stores,  and remodeling and equipment expenditures in  existing
operations.
      Cash Flows From Financing Activities.  During the quarter
ended July 29, 1995, the Company made periodic borrowings under
its  revolving credit facility (described below) to finance its
inventory  purchases, store expansion, remodeling and equipment
purchases.

     The Company has available a short term line of credit with
its  bank, which was increased effective November 9, 1994 to  a
$10  million credit facility.  This line had an average balance
of  $5,331,000 and $1,288,000 for the second quarter of  fiscal
1996  and 1995, respectively.  During the second quarter  ended
July  29,  1995,  this line of credit had  a  high  balance  of
$7,327,000 and a $3,517,000 balance as of July 30,  1994.   The
balance as of August 30, 1995 was $6,662,000.

     Liquidity.  The Company considers the following as
measures of liquidity and capital resources as of the dates
indicated.

                              January     July 29,      July 30,
                             28, 1995         1995          1994
                                                                
 Working capital (000's)      $12,524      $12,808       $12,570
 Current ratio                 2.08:1       1.82:1        2.46:1
 Ratio of working capital       .36:1        .32:1         .42:1
 to total assets
 Ratio of total debt to         .25:1        .34:1         .20:1
 stockholders' equity

      The  Company's primary needs for liquidity are to finance
its inventories and revolving charge accounts and to invest  in
new stores, remodeling, fixtures and equipment.

     Management believes that cash flow from operations and its
existing banking arrangements should be sufficient to meet  its
operating  needs  and capital requirements through  the  fiscal
year ending February 3, 1996.

Seasonality

      The Company's business is subject to seasonal influences,
with the major portion of sales realized during the fall season
(third and fourth quarters) of each fiscal year, which includes
the  back-to-school and Christmas selling season.  In light  of
this pattern, selling, general and administrative expenses  are
typically  higher  as a percentage of sales during  the  spring
season (first and second quarters) of each fiscal year.

Inflation

     Inflation affects the costs incurred by the Company in its
purchase  of  merchandise  and in  certain  components  of  its
selling,  general  and  administrative expenses.   The  Company
attempts  to  offset  the  effects of inflation  through  price
increases  and  control  of expenses,  although  the  Company's
ability to increase prices is limited by competitive factors in
its  markets.   Inflation has had no meaningful effect  on  the
other assets of the Company.

                                
                             PART II
                                
ITEM 6.  Exhibits and Reports on Form 8-K.

      (a)    Exhibits.  See Exhibit Index immediately preceding
exhibits.

      (b)    Reports on Form 8-K.  The company filed no reports
on Form 8-K during the quarter ended July 29, 1995.
                                

                                
                                
                                
                            SIGNATURE


   Pursuant  to  the  requirements  of  the Securities Exchange
Act  of  1934, the Registrant has duly caused this  report   to
be   signed  on its behalf  by  the  undersigned, hereunto duly
authorized.



                      HAROLD'S STORES, INC.

                        By: /s/H. Rainey Powell
                            H. Rainey Powell
                                  Chief Financial Officer
                                                               
                                
Date:     August 30, 1995



                                
                          EXHIBIT TABLE


Copies of the following documents are filed as exhibits to this
report:

NO.       DESCRIPTION OF EXHIBIT
          
(11)      Statement re computation of per share earnings
          
(15)      Letter re unaduited interim financial information
          
(18)      Letter re change in accounting principles
          
(27)      Financial Data Schedule
          
(99)      Additional Exhibits
          




WARNING: THE EDGAR SYSTEM ENCOUNTERED ERROR(S) WHILE PROCESSING THIS SCHEDULE.

<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          FEB-03-1996
<PERIOD-END>                               JUL-29-1995
<CASH>                                             652
<SECURITIES>                                         O
<RECEIVABLES>                                    4,370
<ALLOWANCES>                                       175
<INVENTORY>                                     20,355
<CURRENT-ASSETS>                                28,454
<PP&E>                                          16,352
<DEPRECIATION>                                   5,462
<TOTAL-ASSETS>                                  39,805
<CURRENT-LIABILITIES>                           15,646
<BONDS>                                            563
<COMMON>                                         4,711
                                0
                                          0
<OTHER-SE>                                      23,351
<TOTAL-LIABILITY-AND-EQUITY>                    23,398
<SALES>                                         40,385
<TOTAL-REVENUES>                                40,385
<CGS>                                           25,686
<TOTAL-COSTS>                                   25,686
<OTHER-EXPENSES>                                12,810
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 232
<INCOME-PRETAX>                                  1,657
<INCOME-TAX>                                       663
<INCOME-CONTINUING>                                994
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       994
<EPS-PRIMARY>                                      .21
<EPS-DILUTED>                                        0
        

</TABLE>


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