HAROLDS STORES INC
10-Q, 1995-06-13
FAMILY CLOTHING STORES
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                               18
                                
               SECURITIES AND EXCHANGE COMMISSION
                     Washington, D.C.  20549
                   __________________________
                                
                            FORM 10-Q

       QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF
               THE SECURITIES EXCHANGE ACT OF 1934
                                
                                
                                
     For the quarterly period ended                 Commission File No. 0-
             April 29, 1995                                 16131
                                
                                
                      HAROLD'S STORES, INC.
     (Exact name of registrant as specified in its charter)
                                
                                
                                
                 Delaware                               73-1308796
      (State or other jurisdiction of                 (IRS Employer
      incorporation or organization)                  Identification
                                                           No.)
      765 Asp Norman, Oklahoma  73069                 (405) 329-4045
     (Address of  principal executive                 (Registrant's
                 offices)                           telephone number,
                (Zip Code)                            including area
                                                          code)
                                                             
                                

     Indicate by check mark whether the registrant (1) has
filed all reports required to be filed by Section 13 or
15(d) of the Securities Exchange Act of 1934 during the
preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has
been subject to such filing requirements for the past 90
days.


            Yes      X      .                   No              .


              APPLICABLE ONLY TO CORPORATE ISSUERS:


Indicate  the  number  of shares outstanding  of  each  of  the
issuer's  classes of common stock, as of the latest practicable
date.


                     Common Stock 4,707,332


              Harold's Stores, Inc. & Subsidiaries
                            Index to
                  Quarterly Report on Form 10-Q
               For the Period Ended April 29, 1995
                                

Part I. - FINANCIAL INFORMATION                                        Page

     Item 1.   Financial Statements

            Consolidated   Balance  Sheets  -  April   29,   1995
(unaudited) and January 28, 1995.                    3

          Consolidated Statements of Earnings -
                Thirteen  Weeks ended April 29, 1995  (unaudited)
and April 30, 1994 (unaudited)                       5

          Consolidated Statements of Stockholders' Equity -
                Thirteen  Weeks ended April 29, 1995  (unaudited)
and April 30, 1994 (unaudited)                       6

          Consolidated Statements of Cash Flows -
                Thirteen  Weeks ended April 29, 1995  (unaudited)
and April 30, 1994 (unaudited)                       7

      Item 2.   Management's Discussion and Analysis of Financial
Condition and Results of Operations                  9

Part II - OTHER INFORMATION

     Item 1.   Legal Proceedings                     12

     Item  6.  Exhibits and Reports on Form 8-K:
          There were no reports on Form 8-K for the quarter ended
April  29, 1995

     Signature                                       13


             HAROLD'S STORES, INC. AND SUBSIDIARIES
                   CONSOLIDATED BALANCE SHEETS
                             ASSETS
                         (In Thousands)
                                
                                                April 29,     January
                                                     1995    28, 1995
                                               (unaudited)  
 Current assets:                                            
                                                                     
    Cash                                       $      560         109
    Trade accounts receivable, less                                  
 allowance                                          4,826       4,238
        for doubtful accounts of $175
    Other accounts receivable                         999         671
    Merchandise inventories                        16,587      17,847
    Prepaid expenses                                  845         646
    Deferred income taxes                             622         622
                                                                     
    Total current assets                           24,439      24,133
                                                                     
 Property and equipment, at cost                   16,281      15,186
 Less accumulated depreciation and                 (5,357)    (4,955)
 amortization
                                                                     
    Net property and equipment                     10,924      10,231
                                                                     
 Other assets                                         396         297
                                                                     
                                                                     
    Total assets                                  $35,759      34,661
                                

See   accompanying   notes  to  interim  consolidated   financial
statements.



             HAROLD'S STORES, INC. AND SUBSIDIARIES
                   CONSOLIDATED BALANCE SHEETS
              LIABILITIES AND STOCKHOLDERS' EQUITY
                (In Thousands Except Share Data)

                                                  April 29,     January
                                                       1995    28, 1995
                                                (unaudited)            
                                                                       
 Current liabilities:                                                  
                                                                       
    Note payable to bank                         $    5,660       4,902
    Current maturities of long-term debt                 75          75
    Accounts payable                                  4,074       4,154
    Redeemable gift certificates                        371         509
    Accrued bonuses and payroll expenses              1,415       1,129
    Accrued rent expense                                227         257
    Income taxes payable                                345         583
                                                                       
           Total current liabilities                 12,167      11,609
                                                                       
 Long-term debt, net of current maturities              575         594
 Deferred income taxes                                  198         198
                                                                       
                                                                       
 Stockholders' equity:                                                 
                                                                       
    Preferred stock of $.01 par value                                  
       Authorized 1,000,000 shares; none                  -           -
 issued
    Common stock of $.01 par value                                     
       Authorized 7,500,000 shares; issued and                         
       outstanding 4,705,205 in April,                   47          47
 4,698,174 in     January
     Additional paid-in capital                      17,564      17,491
     Retained earnings                                5,208       4,722
                                                                       
       Total stockholders' equity                    22,819      22,260
                                                                       
                                                                       
       Total liabilities and stockholders'        $  35,759      34,661
 equity


See   accompanying   notes  to  interim  consolidated   financial
statements.



             HAROLD'S STORES, INC. AND SUBSIDIARIES
               CONSOLIDATED STATEMENTS OF EARNINGS
                (In Thousands Except Share Data)

                                     13 Weeks      13 Weeks
                                        Ended   Ended April
                                    April 29,      30, 1994
                                         1995
                                        (unaudited)
                                                           
 Net sales                            $21,316        16,753
                                                           
 Costs and expenses:                                       
       Cost   of   goods   sold                            
 (including occupancy and              13,868        11,097
       central buying expenses)
                                                           
       Selling,   general   and         6,477         5,254
 administrative expenses
                                                           
    Interest expense, net                 160              
                                                         26
                                                           
                                       20,505        16,377
                                                           
      Earnings  before   income           811           376
 taxes
                                                           
 Provision for income taxes               325              
                                                        154
                                                           
    Net earnings                     $    486              
                                                        222
                                                           
 Net earnings per common share            .10              
                                                        .05
 Weighted average number of                                
 common shares                      4,718,549     4,681,266
    outstanding
                                

See   accompanying   notes  to  interim  consolidated   financial
statements.
                                

              HAROLD'S STORES INC. AND SUBSIDIARIES
         CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
                     (Dollars in Thousands)
                                
                                
                                            13 Weeks     13 Weeks
                                               Ended        Ended
                                           April 29,    April 30,
                                                1995         1994
                                               (unaudited)
 Common stock:                                        
                                                      
    Balance, beginning and end of        $        47           43
 period
                                                                 
                                                                 
 Additional paid-in capital:                                     
                                                                 
    Balance, beginning of period            $ 17,491       13,047
                                                                 
    Employee Stock Purchase Plan                                 
                                                  73           51
                                                                 
    Balance, end of period                 $  17,564       13,098
                                                                 
                                                                 
 Retained earnings:                                              
                                                                 
    Balance, beginning of period          $    4,722        6,906
                                                                 
    Net earnings                                 486          222
                                                                 
    Balance, end of period                $    5,208        7,128


See   accompanying   notes  to  interim  consolidated   financial
statements.
                                

             HAROLD'S STORES, INC. AND SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF CASH FLOWS
                         (In Thousands)
                                
                                            13 Weeks    13 Weeks
                                               Ended       Ended
                                           April 29,   April 30,
                                                1995        1994
                                               (unaudited)
 Cash flows from operating activities:                          
 Net earnings                              $    486         222
 Adjustments to reconcile net earnings                         
 to net cash
    provided by operating activities:
    Depreciation and amortization               512         391
    Shares issued under employee                 73          51
 incentive plan
 Changes is assets and liabilities:                             
    Increase in trade and other                (916)       (233)
 accounts receivable
    Decrease in merchandise inventories        1,260        708
    Increase in income taxes receivable           -         (51)
    Increase in other assets                    (99)       (224)
    Increase in prepaid expenses               (199)       (293)
    Decrease in accounts payable                (80)       (250)
    Decrease income taxes payable              (238)           -
    Increase in accrued expenses                118         116
                                                               
 Net cash provided by operating                 917         205
 activities
                                                                
 Cash flows from investing activities:                          
    Acquisition of property and              (1,135)       (301)
 equipment
    Proceeds from disposal of property          (70)          -
 and equipment
                                                                
 Net cash used in investing activities       (1,205)       (301)
                                                                
 Cash flows from financing activities:                          
    Advances on note payable                  5,790       4,095
    Payments of note payable                 (5,032)     (3,700)
    Payments of long-term debt                 (19)         (19)
                                                               
 Net cash provided by financing                 739         376
 activities
                                                                
 Net increase in cash                           451         280
 Cash at beginning of year                      109         143
 Cash at end of year                         $  560         423
                                                                
    See  accompanying  notes  to interim  consolidated  financial
statements.
                                

             HAROLD'S STORES, INC. AND SUBSIDIARIES
       NOTES TO INTERIM CONSOLIDATED FINANCIAL STATEMENTS
                April 29, 1995 and April 30, 1994
                           (Unaudited)


1.   Unaudited Interim Periods

       In   the  opinion  of  the  Company's  management,   all
adjustments (all of which are normal and recurring)  have  been
made which are necessary to fairly state the financial position
of  the  Company  as of April 29, 1995 and the results  of  its
operations  and cash flows for the thirteen week periods  ended
April  29,  1995 and April 30, 1994.  The results of operations
for  the thirteen weeks ended April 29, 1995 and April 30, 1994
are  not  necessarily indicative of the results  of  operations
that may be achieved for the entire fiscal year.

2.   Definition of Fiscal Year

     The Company has a 52-53 week fiscal year which ends on the
Saturday  closest to January 31.  The period from  January  28,
1995  through February 3, 1996, has been designated  as  fiscal
1996.

3.   Reclassifications

     Certain comparative prior year amounts in the consolidated
financial statements have been reclassified to conform with the
current year presentation.


4.   Net Earnings Per Common Share

      Net earnings per common share are based upon the weighted
average  number of common shares outstanding during the  period
restated for the ten percent stock dividend in fiscal 1995.

ITEM 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF
          FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Results of Operations

     The following table sets forth for the periods indicated,
the percentage of net sales represented by items in the
Company's statement of earnings.

                                 52 Weeks        13 Weeks       13 Weeks
                                    Ended           Ended          Ended
                              January 28,       April 29,      April 30,
                                     1995            1995           1994
                                                                        
 Net Sales                         100.0%          100.0%         100.0%
                                                                        
 Cost of goods sold                (65.2)          (65.1)         (66.2)
 Selling, general and              (29.8)          (30.3)         (31.3)
 administrative expenses
 Interest expense, net              (0.3)           (0.8)          (0.2)
                                                                        
 Earnings before income              4.7              3.8            2.3
 taxes
 Provision for income taxes         (1.9)           (1.5)          (1.0)
                                                                        
 Net earnings                        2.8%            2.3%           1.3%

     The following table reflects the sources of the increases
in Company sales for the periods indicated.

                                   13 Weeks        13 Weeks
                                      Ended           Ended
                                  April 29,       April 30,
                                       1995            1994
                                              
 Store sales (000's)              $  18,783       $  14,871
 Catalog sales (000's)                2,533           1,882
                                                           
 Net sales (000's)                $  21,316       $  16,753
                                                           
 Total sales growth                    27.2%          36.3%
 Growth in comparable store             7.8%          20.0%
 sales (52 week basis)
 Growth in catalog sales               34.6%          79.9%
                                                           
 Store locations:                                          
 Existing stores                         26              22
 New stores opened                        1               -
                                         27              22

      The  opening  of  new stores, the expansion  of  existing
stores, as well as the increase in comparable stores sales  and
the  growth in catalog sales contributed to total sales  growth
for the first quarters of fiscal 1996 and 1995.

      New  stores opened during the prior 12 months  include  a
4,000  square foot men's and ladies' store in Charlotte,  North
Carolina opened in July 1994 (second quarter of the fiscal year
ended  January  28,  1995), a 3,300 square foot  ladies'  store
opened  in  Austin, Texas in September 1994 (third quarter),  a
5,500  square  foot men's and ladies' store  opened  in  Plano,
Texas  in  October 1994 (third quarter),  a 5,000  square  foot
men's  and ladies' store opened in Phoenix, Arizona in November
1994  (fourth  quarter),  and a 4,200  square  foot  men's  and
ladies'  store  opened  in St. Louis, Missouri  in  March  1995
(first quarter of the fiscal year ended February 3, 1996).

      Significant increases in mail order catalog sales are the
direct result of the Company's expansion of this segment of the
business.   Since  the  1989  test  market  of  Harold's  first
catalog,  the  Company  has expanded  its  regular  catalog  to
include  four  seasonal  issues each year.   For  the  previous
fiscal year, the Company's catalog averaged 65 pages per  issue
with  an  aggregate  mailing  (including  abridged  issues)  of
approximately 4.7 million catalogs.

      The  Company's  gross margin increased  for  the  current
thirteen  week period compared to the same period in the  prior
fiscal  year.  This increase is the result of reduced markdowns
in the current fiscal year related to increased store sales.

      Selling, general and administrative expenses decreased as
a  percentage  of sales.  Increased expenses during  the  prior
thirteen  week  period  relating  to  advertising  and  catalog
production  costs  was the primary reason  for  this  decrease.
Management anticipates that selling, general and administrative
expenses  will increase as a result of the Company's  expansion
plans,  with  improvement  in net operating  profits,  if  any,
coming  from  new  store sales and improvements  in  maintained
gross margins.

       The  average  balance  on  total  outstanding  debt  was
$6,040,000  for  the first quarter of fiscal 1996  compared  to
$2,240,000  for  the  first quarter  of  fiscal  1995.  Average
interest   rates  on  the  Company's  lines  of   credit   were
approximately  the same in both the current  and  prior  fiscal
years.   As  the  Company's  growth continues,  cash  flow  may
require  additional borrowed funds which may cause an  increase
in interest expense.

      The  Company's income tax rate decreased to 40%  for  the
first  quarter of fiscal 1996 compared to 41% in  fiscal  1995.
This  decreased  tax  rate  is attributable  to  the  Company's
estimation of lower tax rates on temporary differences  in  the
first quarter of fiscal 1996 compared to the tax rates in prior
period.

Capital Expenditures, Capital Resources and Liquidity

Cash Flows From Operating Activities.  For the quarter ended
April 29, 1995, net cash provided by operating activities was
$917,000 as compared to $205,000 for the same period in fiscal
1995.  The increase is partially attributable to the timing of
cash receipts and disbursements.  Significant changes in the
timing of cash receipts and disbursements between the first
quarters ended April 29, 1995 and April 30, 1994, included an
increase of $588,000 in trade receivables.  The increase in
trade accounts receivable is the result of management's
decision to promote sales on Company credit.  These promotions
are in conjunction with new store openings, as well as existing
stores, and are designed to provide a convenient source of
credit for the Company's customers at all Harold's locations
and to increase the Company's finance charge revenues.

      In  addition, the difference in cash flows from operating
activities between the two fiscal periods is partially  due  to
(i)  a  decrease  of  $1,260,000 in the  Company's  merchandise
inventories  for the quarter ended April 29, 1995, as  compared
to the prior fiscal year, during which inventories decreased by
$708,000  and  (ii)  a  decrease of $80,000  in  the  Company's
accounts  payable  during the quarter  ended  April  29,  1995,
versus  a decrease in payables of $250,000 for the prior fiscal
year.   Management expects the dollar size of  its  merchandise
inventories  will increase as it expands its  chain  of  retail
stores  and catalog operation, with related increases in  trade
accounts  payable,  and  that period-to-period  differences  in
timing  of  inventory  purchases  and  deliveries  will  affect
comparability of cash flows from operating activities.

      Cash  Flows  From Investing Activities.  For the  quarter
ended  April  29,  1995, net cash used in investing  activities
totaled $1,205,000.  Capital expenditures were invested in  new
stores,  and remodeling and equipment expenditures in  existing
operations.

      Cash Flows From Financing Activities.  During the quarter
ended  April  29,  1995, the Company made periodic  borrowings
under  its  revolving  credit  facility  (described  below)  to
finance  its  inventory purchases, store expansion,  remodeling
and equipment purchases.

     The Company has available a short term line of credit with
its  bank, which was increased effective November 9, 1994 to  a
$10  million credit facility.  This line had an average balance
of  $5,390,000 and $1,500,000 for the first quarter  of  fiscal
1996  and  1995, respectively.  During the first quarter  ended
April  29,  1995,  this line of credit had a  high  balance  of
$6,600,000 and a $5,660,000 balance as of April 29, 1995.   The
balance as of June 2, 1995 was $5,813,000.

     Liquidity.  The Company considers the following as
measures of liquidity and capital resources as of the dates
indicated.

                              January     April 29,    April 30,
                             28, 1995          1995         1994
                                                                
 Working capital (000's)      $12,524       $12,272      $12,892
 Current ratio                 2.08:1        2.00:1       3.28:1
 Ratio of working capital       .36:1         .34:1        .48:1
 to total assets
 Ratio of total debt to         .25:1         .28:1        .13:1
 stockholders' equity

      The  Company's primary needs for liquidity are to finance
its inventories and revolving charge accounts and to invest  in
new stores, remodeling, fixtures and equipment.

     Management believes that cash flow from operations and its
existing banking arrangements should be sufficient to meet  its
operating  needs  and capital requirements through  the  fiscal
year ending February 3, 1996.

Seasonality

      The Company's business is subject to seasonal influences,
with the major portion of sales realized during the fall season
(third and fourth quarters) of each fiscal year, which includes
the  back-to-school and Christmas selling season.  In light  of
this pattern, selling, general and administrative expenses  are
typically  higher  as a percentage of sales during  the  spring
season (first and second quarters) of each fiscal year.

Inflation

     Inflation affects the costs incurred by the Company in its
purchase  of  merchandise  and in  certain  components  of  its
selling,  general  and  administrative expenses.   The  Company
attempts  to  offset  the  effects of inflation  through  price
increases  and  control  of expenses,  although  the  Company's
ability to increase prices is limited by competitive factors in
its  markets.   Inflation has had no meaningful effect  on  the
other assets of the Company.

                                
                             PART II
                                
ITEM 1.   LEGAL PROCEEDINGS
                                

NONE
                                
                            SIGNATURE


   Pursuant  to  the  requirements  of  the Securities Exchange
Act  of  1934, the Registrant has duly caused this  report to
be signed  on its behalf  by  the  undersigned, hereunto duly
authorized.



                      HAROLD'S STORES, INC.

                        By: /s/H. Rainey Powell
                            H. Rainey Powell
                            Chief Financial Officer
                                                               
                                
Date:     June 6, 1995


<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          FEB-03-1996
<PERIOD-END>                               APR-29-1995
<CASH>                                             560
<SECURITIES>                                         0
<RECEIVABLES>                                    5,001
<ALLOWANCES>                                       175
<INVENTORY>                                     16,587
<CURRENT-ASSETS>                                24,439
<PP&E>                                          16,281
<DEPRECIATION>                                   5,357
<TOTAL-ASSETS>                                  35,759
<CURRENT-LIABILITIES>                           12,167
<BONDS>                                            575
<COMMON>                                            47
                                0
                                          0
<OTHER-SE>                                      22,772
<TOTAL-LIABILITY-AND-EQUITY>                    35,759
<SALES>                                         21,316
<TOTAL-REVENUES>                                21,316
<CGS>                                           13,868
<TOTAL-COSTS>                                   13,868
<OTHER-EXPENSES>                                 6,477
<LOSS-PROVISION>                                     0 
<INTEREST-EXPENSE>                                 160
<INCOME-PRETAX>                                    811
<INCOME-TAX>                                       325
<INCOME-CONTINUING>                                486
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       486
<EPS-PRIMARY>                                      .10
<EPS-DILUTED>                                        0
        

</TABLE>


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