HAROLDS STORES INC
10-K, 1997-05-02
FAMILY CLOTHING STORES
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                                       59
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549
                           __________________________
                                        
                                               FORM 10-K

                Annual Report Pursuant to Section 13 or 15(d) of
                       the Securities Exchange Act of 1934
                                        
 For the fiscal year ended February                Commission File No. 1-
               1, 1997                                      10892
                                        
                              HAROLD'S STORES, INC.
             (Exact name of registrant as specified in its charter)
                                        
                 Oklahoma                               73-1308796
     (State or other jurisdiction of                 (I.R.S. Employer
      incorporation or organization)               Identification No.)
                     
     765 Asp Norman, Oklahoma  73069                  (405) 329-4045
     (Address of  principal executive                 (Registrant's
                 offices)                           telephone number,
                (Zip Code)                            including area
                                                          code)
                                                             
    Securities registered pursuant to                        
        Section 12(b) of the Act :                     Name of each
                                                         exchange
           Title of each class                     on which registered
                                                             
      Common Stock, $0.01 Par Value                   American Stock
                                                         Exchange
                                                             
                                        
                                        
       Securities registered pursuant to Section 12(g) of the Act :  None


     Indicate by check mark whether the registrant (1) has filed all
reports to be filed by Section 13 or 15 (d ) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period
that the Registrant was required to file such reports), and (2) has been
subject to such filing requirements for the past 90 days.


           Yes      X      .                   No              .

      Indicate by check mark if disclosure of delinquent filers  pursuant
to  Item 405 of Regulation S-K is not contained herein, and will  not  be
contained, to the best of registrant's knowledge, in definitive proxy  or
information statements incorporated by reference in Part III of this Form
10-K or any amendment to this Form 10-K [   ]

      At  March  31, 1997 the aggregate market value of the  Registrant's
Common  Stock held by non-affiliates was $39,633,638 based on a value  of
$12.25   per  share, the closing price of Common Stock as quoted  by  the
American Stock Exchange on that date.

      On   March 31, 1997 the registrant had 5,718,660 shares of Common  Stock
outstanding.
                                        
                       DOCUMENT INCORPORATED BY REFERENCE:

     Information required by Part III of Form 10-K is incorporated by
reference from the Registrant's definitive proxy statement for its 1997
Annual Meeting of Shareholders.
                      Harold's Stores, Inc. & Subsidiaries
                                    Index to
                           Annual Report on Form 10-K
                   For the Fiscal Year Ended February 1, 1997
                                        
Part                                                                          I.
Page

             Item         1.                                            Business
3

     Item  2.  Properties                                                 9

     Item  3.  Legal Proceedings                                         10

       Item    4.   Submission  of  Matters  to  a  Vote  of  Security   Holders
10

Part II.

      Item   5. Market for the Registrant's Common Stock and Related Stockholder
Matters        10

     Item   6. Selected Consolidated Financial Data                      11

     Item   7. Management's Discussion and Analysis of Financial Condition
          and Results of Operations                                      12

       Item    8.  Consolidated  Financial  Statements  and  Supplementary  Data
16

     Item   9. Changes in and Disagreements with Accountants on Accounting
          and Consolidated Financial Disclosure                          32

Part III.

       Item   10.    Directors  and  Executive  Officers   of   the   Registrant
32

     Item 11.  Executive Compensation                                    32

      Item  12.   Security Ownership of Certain Beneficial Owners and Management
32

        Item    13.     Certain    Relationships   and   Related    Transactions
32

Part IV.

      Item  14.  Exhibits, Consolidated Financial Statement Schedule and Reports
on Form 8-K                                         33

Signatures
34

                                     PART I.

ITEM 1.  BUSINESS

General

      Harold's Stores, Inc. and its wholly-owned subsidiaries collectively  ("
Harold's" or the "Company"), through a 36-location store chain of women's  and
men's  specialty apparel stores in 17 states, offers high-quality, classically
inspired apparel to the upscale, quality-conscious consumer primarily  in  the
20  to  50 year old age group.  The stores typically are strategically located
in  shopping centers and malls with other top-of-the-line specialty  retailers
and  are  enhanced  by  an eclectic mix of antiques, together  with  specially
designed  fixtures  and  visual  props,  to  create  an  appealing  stage  for
presentation  of  the  Company's distinctive women's  and  men's  apparel  and
accessories.   More  than  90%  of sales consists  of  the  Company's  designs
controlled  by Harold's own stylists and designers and resourced  by  Harold's
buyers  from  domestic,  European  and  Asian  manufacturers.   The  remainder
consists  of  branded merchandise selected to complement Harold's  merchandise
presentation.  See "Business- Product Development and Sourcing Programs."

      The  Company's 37 stores are comprised of 22 full-line women's and men's
apparel  stores,  five women's apparel stores which include a presentation  of
men's  sportswear  featuring the Company's Old School  Clothing  brand,  seven
stores  featuring  women's  apparel only and  three  outlet  stores  to  clear
markdowns and slow-moving merchandise.  In addition to the stores the  Company
has  a  direct mail order catalog business.  Retail stores range in size  from
about  2,100 to 15,000 square feet, with the typical store ranging from  4,000
to 6,000 square feet.  Store occupancy costs include base and percentage rent,
common  area  maintenance  expense, utilities and  depreciation  of  leasehold
improvements.

      For the same 52-week periods the Company achieved comparable store sales
growth  of  .8% in fiscal 1997 and 7.4% in fiscal 1996, although there  was  a
decline  in  comparable  store sales of .5% for fiscal  1997  (52-week  basis)
compared to an increase of 8.7% for fiscal 1996 (53-week basis).  The  Company
believes that the increase in comparable store sales for comparable periods is
attributable  to Harold's product development and merchandising  and  Harold's
commitment  to  customer service through its sales associates.  The  Company's
average  sales  per  square foot (52-week basis) for stores  open  during  the
entire  fiscal  year  were  $607 and $628 for fiscal  1997  and  fiscal  1996,
respectively.  The Company believes its sales per square foot are higher  than
industry averages.

      The  Company  believes  that  its future success  will  be  achieved  by
expanding  the  number  of its women's and men's apparel  stores,  maintaining
sales  momentum at existing stores, and increasing circulation of  its  direct
response  catalog.   The Company recently embarked on an aggressive  expansion
program,  adding  in  the aggregate 11 retail stores during  fiscal  1996  and
fiscal 1997 and thereby increasing the chain store count by approximately 44%.

     The Company's expansion plan  will continue to focus primarily on markets
currently  served  by  the  Company  and  in  new  markets  that  represent  a
geographical progression from existing markets.  Thus far during fiscal  1998,
the Company has opened a new store in Cordova, Tennessee (Memphis area).  Four
stores  are planned for opening during the balance of fiscal 1998 in  regional
shopping  malls in Wichita, Kansas, Columbus, Ohio, Richmond, Virginia  and  a
second location in Birmingham, Alabama,  and will feature a full line of men's
and ladies' merchandise.

Fiscal Years

      The  Company  operates on a 52-53 week fiscal year  which  ends  on  the
Saturday closest to January 31. References herein to fiscal 1998, fiscal 1997,
fiscal 1996, and fiscal 1995 refer to the fiscal years ended January 31, 1998,
February 1, 1997, February 3, 1996, and January 28, 1995, respectively.

Retail Merchandising

     The Company's  merchandise  mix  in  women's apparel includes coordinated
sportswear,  dresses,  coats,  outerwear, shoes and  accessories,  in  updated
classic styles.  A fundamental feature of the Company's marketing strategy  is
the  development of original exclusive and semi-exclusive apparel  items.  The
Company  estimates  that  more  than 95% of  its  women's  apparel  sales  are
attributable  to  the  Company's  product development  and  proprietary  label
programs.  In fiscal 1997, women's apparel accounted for approximately 78%  of
sales.
      The  men's  apparel  product  line includes  tailored  clothing,  suits,
sportcoats, furnishings, sportswear, and shoes.  The style is what is known in
the   apparel  trade  as  "updated  traditional,"  classic  styling   with   a
contemporary influence.  The young executive and college markets account for a
substantial portion of the Company's men's store sales.  Branded lines include
Polo,  Corbin,  Alden,  and  Kenneth Gordon.  In fiscal  1997,  the  Company's
proprietary  label apparel accounted for more than 90% of total  men's  sales.
The  majority  of the men's proprietary label sales are in the  Company's  Old
School   Clothing  line.   In  fiscal  1997,  men's  apparel   accounted   for
approximately 22% of sales.

      The  following  table  sets forth the approximate  percentage  of  sales
attributable to the various merchandise categories offered by the  Company  in
the past three fiscal years:

                       Fiscal 1997     Fiscal 1996       Fiscal 1995
                                        
                              (Dollar amounts in thousands)                   
                                             
                                                                  
Women's Merchandise                                               
     Sportswear        $72,8  67.3     $65,00 69.0%    $50,464  66.6%
                          08  %             9
     Shoes             5,777  5.3       5,196 5.5        3,914  5.2
     Handbags, Belts   5,422  5.0       4,962 5.3        4,438  5.9
and Accessories
                                                                
Men's Merchandise                                               
     Suits,                                                     
Sportcoats, Slacks     8,815  8.1       6,493 6.9        5,338  7.0
and
          Furnishings
     Shoes             1,067  1.0         991 1.0          845  1.1
     Sportswear and    13,54  12.5     11,256 11.9      10,337  13.6
Accessories                7
                                                                
Other                                                           
                         821  0.8         357 0.4          459  0.6
                                                                
          Total:       $108,  100.     $94,26 100.0    $75,795  100.0
                         257  0%            4 %                 %
                                                                
Company Stores

      The Company's 37 stores range in size from  2,100 to 15,000 square feet,
with  the typical store ranging from 4,000 to 6,000 square feet. The following
table  lists  Harold's  store locations as of March 31,  1997,  with  selected
information  for  each location.  Product lines in the table  are  defined  as
follows:

           W/M      Stores  with  the Company's full-line  women's  and  men's
apparel.
           W/OS  Stores with the Company's full-line women's apparel and  also
featuring        the        Company's       "Old        School        Clothing
Company" concept.
          W    Stores featuring women's apparel only.

Metropolita                                     Produ  Squar
     n          Location           Type of       ct        e
   Area                            Location     Lines  Foota
                                                          ge
Atlanta, GA Lenox Square       Regional          W/M   6,861
                               Shopping Center
Atlanta, GA Park Place         Specialty          W    3,413
                               Center
Austin, TX  Arboretum Market   Specialty          W    3,300
            Place              Center
Austin, TX  8611 N. Mopac      Free Standing*    W/M   13,20
            Expressway                                     0
Baton       Citiplace Market   Specialty         W/M   5,200
Rouge, LA   Center             Center
Birmingham, Riverchase         Regional         W/OS   2,713
AL          Galleria           Shopping Center
Charlotte,  Shops on the       Specialty        W/OS   4,000
NC          Park               Center
Cordova, TN Wolfchase          Regional          W/M   6,302
            Galleria           Shopping Center
Dallas, TX  Dallas Galleria    Regional           W    4,974
                               Shopping Center
Dallas, TX  Highland Park      Specialty         W/M   7,503
            Village            Center
Ft. Worth,  University Park    Specialty         W/M   4,863
TX          Village            Center
Germantown, Saddle Creek       Specialty        W/OS   3,909
TN          South              Center
   (Memphis
metro)
Greenville, Greenville Mall    Regional         W/OS   5,076
SC                             Shopping Center

Hillsboro, TX    Hillsboro        Outlet Mall*          W/M         5,160
                 Outlet Mall
Houston, TX      Highland         Specialty             W/M         6,189
                 Village          Center
Houston, TX      Town and         Specialty             W/M         5,883
                 Country Village  Center
Jackson, MS      The Rogue        Free Standing          W          2,100
                 Compound
Kansas City, MO  Country Club     Regional               W          4,155
                 Plaza            Shopping Center
Kensington, MD   White Flint      Regional              W/OS        4,605
   (Washington,  Mall             Shopping Center
DC metro)
Leawood, KS      Town Center      Regional              W/M         5,000
   (Kansas City  Plaza            Shopping Center
metro)
Littleton,       Park Meadows     Regional              W/M         5,465
Colorado         Mall             Shopping Center
   (Denver
metro)
Louisville, KY   Mall St.         Regional              W/M         4,292
                 Matthews         Shopping Center
Lubbock, TX      8201 Quaker      Specialty             W/M         3,897
                 Avenue           Center
McLean, VA       Tyson's          Regional              W/M         5,083
                 Galleria         Shopping Center
Nashville, TN    The Mall at      Regional              W/M         5,975
                 Greenhills       Shopping Center
Norman, OK       Campus Corner    Specialty             W/M         9,050
                 Center           Center
Norman, OK       575 S.           Free Standing*        W/M        15,421
                 University
                 Blvd.
Oklahoma City,   106 Park Avenue  Street Location       W/M         3,760
OK
Oklahoma City,   50 Penn Place    Specialty             W/M        14,240
OK                                Center
Omaha, NE        One Pacific      Specialty              W          3,272
                 Place            Center
Phoenix, AZ      Biltmore         Regional              W/M         5,033
                 Fashion Park     Shopping Center
Plano, TX        Park and         Free Standing         W/M         5,525
   (Dallas       Preston
metro)
Raleigh, NC      Crabtree Valley  Regional              W/M         5,205
                 Mall             Shopping Center
San Antonio, TX  Broadway and     Free standing          W          3,312
                 Austin Highway
St. Louis, MO    Plaza Frontenac  Regional              W/M         4,221
                                  Shopping Center
Tulsa, OK        Farm Shopping    Specialty             W/M         3,888
                 Center           Center
Tulsa, OK        Utica Square     Regional              W/M         4,625
                                  Shopping Center
                                                                         
                                                                         

  *Outlet Store

     The employee population of a typical full-line Harold's store consists of
a  store manager, two assistant managers (women's and men's), one or two  desk
associates, and five to seven sales associates most of whom work  on  a  flex-
time  basis  (20-25 hours per week).  Sales associates are paid  a  commission
against  a  draw.   Commissions range from 7%  to 10% based  on  the  type  of
product  sold and the scale of the associate.  Store managers are  paid  on  a
salary plus a performance bonus based on attainment of sales goals and expense
control.

     The Company's stores generally are open seven days per week and evenings.
In  addition to the Company's own "Harold's" credit card, the Company  accepts
VISA, Mastercard and American Express.

Product Development and Sourcing Programs

      The  Company's product development and sourcing programs  enable  it  to
offer exclusive and semi-exclusive items not available in competing stores  or
catalogs.  More than 90% of sales is merchandise where the Company has created
or  controlled the design, demonstrating the Company's commitment to a  unique
product mix.  The Company believes that this unique product mix enables it  to
compete  with, and differentiates it from, larger apparel chains  by  offering
customers  an  exclusive garment at a price below designers and  similar  open
market  merchandise.  Direct creation and control of merchandise also  enables
the Company to improve its initial mark up.

      The  Company's private label merchandise consists of (i) items developed
by  the  Company  and manufactured exclusively for the Company  by  individual
contractors, (ii) items developed by the Company and manufactured on  a  semi-
exclusive  basis  for  the Company, and (iii) vendor-developed,  non-exclusive
items to which the Company's private labels are affixed.
      An important component of  the Company's product development programs is
market research of styles and fabrics.  The Company's buyers shop European and
domestic markets for emerging fashion trends, for new vendors, and for fabric,
artwork and samples for new garment designs.  Through sophisticated, computer-
aided  design technologies, the product development staff adapts and  develops
fabric designs and garment models.  These design models assist the Company  in
sourcing  and  in negotiations with mills and vendors.  The Company's  product
development  programs  allow  it to participate directly  in  the  design  and
manufacturing   of   an   exclusive  product  without  investing   in   costly
manufacturing equipment.  The Company's development program is complemented by
association with independent buying offices in New York and Florence.

     The Company's product development programs enable it to offer new styles,
often before similar merchandise is available at other specialty or department
stores  or  catalogs.   The  Company imports  a  significant  portion  of  its
merchandise  directly  from the United Kingdom, Italy,  and  through  domestic
importers from the Far East.

      The  Company's merchandisers travel to Europe, including popular fashion
meccas  such as Paris and Milan, three to four times each year, searching  out
new  styles and collecting vintage fabrics and antique wallpaper, and original
art  for  pattern development.   In addition to purchasing original  art  work
created  for  pattern  development, merchandisers have  ongoing  contact  with
several art studios in Europe where artists hand paint intricate patterns  and
prints  exclusively for the Company.  The European development work helps  the
Company  spot emerging trends among fashion forward Europeans for  development
into the Company's classically-inspired merchandise.

      The  Company's  merchandisers  review the  collected  material,  analyze
fashion  directions  and  select the best pieces to convert  into  prints  and
patterns  for the next season.  Once the new patterns are selected,  the  team
then  "specs"  out  various styles - detailing a garment's cut,  fit,  fabric,
color  and  trim.   An  advanced textile computer-aided  design  system  makes
designing  new pieces much easier by providing color "proofs" which allow  the
Company  to correct inaccuracies in a design before a working sample is  made.
This  process  reduces costs and  contributes to the inherent  value  of  each
item.   After  the specs have been finalized, the piece goods - materials  for
making the product - are ordered from domestic and international fabric mills.
The finished fabric is then shipped to manufacturers who cut, sew and trim the
completed design.

      The  Company's  line  of  leather goods is made by  European  craftsmen,
primarily  in  Italy.   Shoes,  belts, handbags,  wallets  and  other  leather
products  are co-designed by the Company's merchandisers and Italian artisans.
Italian-made  leather  goods  are marketed under a  variety  of  Company-owned
labels and are featured in all of the Company's stores and in its catalog.

      Reflecting  the  Company's product development programs,  a  substantial
portion of the Company's merchandise purchases are concentrated among a  small
number  of  vendors.   The Company  believes that fewer  vendor  relationships
advance  the  Company's product development objectives by  increasing  control
over  the  design and manufacturing process. During fiscal 1995,  the  Company
entered  into  a  new  arrangement  with  its  largest  apparel  vendor,   CMT
Enterprises, Inc. ("CMT").  Previously, Harold's controlled the design process
and paid CMT for finished goods when produced and manufactured.  Under the new
arrangement,  the  process  has become more verticalized.   CMT  acts  as  the
Company's  agent  in  the  purchase of raw materials (i.e.  fabrics,  linings,
buttons,  etc.)and  supervises  the manufacturing  process  of  the  Company's
merchandise  with  manufacturing  contractors.   The  Company  purchases   raw
materials  directly from suppliers and pays for the manufacturing  process  as
costs  are  incurred.  CMT is paid a commission based on actual  cost  of  the
finished  goods.   This change has resulted in a cost savings,  but  has  also
resulted in an increase in the Company's inventory of piece goods and work  in
process.   The  Company  believes its new relationship with  CMT  permits  the
Company  to control the quality and cost of the Company's inventory purchases.
See  "Management's Discussion and Analysis of Financial Condition and  Results
of  Operations  -  Results  of  Operations and -  Capital  Resources,  Capital
Expenditures and Liquidity."

Catalog Publication and Order Fulfillment

      In March 1990, using an in-house data base, the Company mailed its first
direct   response  catalog  to  over  100,000  addresses.   In   addition   to
contributing to sales, the catalog has become an increasingly important market
research  and new store promotion tool.  During fiscal 1997, the Company  used
its  mail order buyer list (currently containing approximately 150,000 names),
its  retail  customer list (currently containing approximately 200,000  names)
and  a variety of rental lists to mail six issues with an average of 96 pages,
and  an  aggregate circulation of approximately 7.2 million copies  (including
abridged  issues).   The  catalogs are designed  and  produced  in-house  with
photography,  prepress  and  printing  services  being  outsourced.    On-line
computerized inventory systems and order processing programs offer control  of
fulfillment  and  shipping times and record the purchase  history  of  catalog
buyers  and  the  performance of each individual  mailing  list.   Orders  are
processed daily and inventory adjustments are managed accordingly.
     The direct response catalog has experienced sales increases from $620,000
in  fiscal 1992 to $8,883,000 in fiscal 1997.  As a stand-alone venture and as
costs are currently accounted, the catalog has recorded a loss from operations
each year.  There are several principal reasons for the losses: (i) absence of
critical  mass is partially to blame for the catalog losses as industry  norms
consider  at  least  $10  million to be the threshold for  successful  catalog
operation; (ii) in addition to its primary merchandising role, the catalog  is
employed  as  an  advertising vehicle to stimulate  customer  traffic  in  the
existing  Harold's stores, and also as a market research and development  tool
in  connection with expanding the chain into new markets; and (iii) at the end
of  a  specific  catalog's run the unsold merchandise is reacquired  from  the
catalog  operation at cost based prices to allow such merchandise to  be  sold
with  a customary profit margin in the Company's retail stores, any profit  is
recorded  in  the  store and is not a component in calculating  the  catalog's
profitability.  In addition, the Company does not account for the  advertising
and  traffic-building  benefits of mailing the catalog  to  its  known  retail
customers,  for the profits earned from catalog close-outs sold in the  outlet
stores,  or for the catalog's contribution to developing potential  new  store
locations.

      Management  continues to control the expansion of the Company's  catalog
operations.   To  the  extent  that  the  financial  results  of  the  catalog
operations  improve,  principally  as a consequence  of  increased  sales  and
associated  absorption of fixed overhead, net earnings of the  Company  should
improve as a percentage of sales.

Merchandise Inventory, Replenishment and Distribution

      The specialty retail apparel business fluctuates according to changes in
customer  preferences  dictated  by fashion and  season.   These  fluctuations
affect  the  inventory owned by apparel retailers, since  merchandise  usually
must  be  ordered well in advance of the season and sometimes  before  fashion
trends  are evidenced by customer purchases.  The Company's policy of carrying
basic merchandise items in full assortments of sizes and colors requires it to
carry  a  significant  amount  of inventory.   The  Company  must  enter  into
contracts  for the purchase and manufacture of proprietary label apparel  well
in advance of its selling seasons.

      The Company continually reviews its inventory level in order to identify
slow-moving merchandise and broken assortments (items no longer in stock in  a
sufficient range of styles, colors and sizes) and may use markdowns  to  clear
this  merchandise.  Markdowns also may be used if inventory  exceeds  customer
demand  for  reasons  of  style,  seasonal  adaptation,  changes  in  customer
preference or if it is determined that the inventory in stock will not sell at
its  currently  marked price.  Such markdowns may have an  adverse  impact  on
earnings, depending on their extent and the amount of inventory affected.  The
Company   utilizes  its  three  outlet  stores  to  dispose  of  slow   moving
merchandise.  In addition, slow moving merchandise is cleared through regional
off-site annual discount sales held in January, June and August and which  are
promoted under the name "Harold's Warehouse Sale".

      The Company operates an 85,000 square foot distribution facility capable
of  processing merchandise for 64 stores, in Norman, Oklahoma.  With a  modest
additional  investment,  the facility will have the capability  of  processing
merchandise  for  128  stores.  All of the Company's  merchandise,  over  four
million  units projected for fiscal 1998, will route through the  distribution
center from various manufacturers.  Each item is examined, sorted, tagged with
bar  coded  tickets  which  track the merchandise  for  analysis  by  multiple
parameters, including, vendor lot number, color and size.  The merchandise  is
then  boxed  for  shipment to the Company's 36 stores and  catalog  operation.
This  process is done  in a time sensitive manner in a substantially paperless
environment, utilizing computers, bar codes and scanners.

Seasonality

      The  Company's business follows a seasonal pattern, peaking twice a year
during   the  late  summer  (August  through  early  September)  and   holiday
(Thanksgiving  through Christmas) periods.  During fiscal 1997,  approximately
57%  of  the Company's sales occurred and 66% of net income was earned  during
the third and fourth quarters.

Competition

      The  Company's  business is highly competitive.   The  Company's  stores
compete  with  national  and local department stores, specialty  and  discount
store  chains,  catalogers and independent retail stores which  offer  similar
lines  of  specialty  apparel.  Many of these competitors  have  significantly
larger sales volumes and assets than the Company.

      Depth  of  selection  in  sizes and colors and  styles  of  merchandise,
merchandise procurement and pricing, ability to anticipate fashion trends  and
customer  preferences, inventory control, reputation, quality of private-label
merchandise, store design and location, advertising and customer  service  are
all important factors in competing successfully in the retail industry.  Given
the  large  number  of companies in the retail industry,  the  Company  cannot
estimate the number of its competitors or its relative competitive position.
      In  addition,  the success of the Company's operations  depends  upon  a
number  of  factors  relating  to  economic conditions  and  general  consumer
spending.   If  current  economic conditions worsen and consumer  spending  is
restricted,  the  Company's  growth  and  profitability  will  be   negatively
impacted.

Customer Credit

      The Company's stores accept the proprietary "Harold's" credit card,  and
Visa,  Mastercard,  and  the  American Express credit  cards.   The  Company's
catalog  operation  accepts VISA, Mastercard and the  Company's  credit  card.
Credit  card sales were 70.2% in fiscal 1995, 73.4% in fiscal 1996, and  74.3%
in  fiscal  1997.  In fiscal 1997, 15.6% of sales were made with the  Harold's
credit  card and 58.7%  were made with third party credit cards.  The  Company
maintains  a  credit  department for customer service, credit  authorizations,
credit  investigation, billing and collections.  As of February 1,  1997,  the
allowance for bad debts from Company credit card sales was approximately  1.0%
of Harold's credit card sales for fiscal 1997.

     Harold's  has offered customers its proprietary credit card  since  1974.
The  Company  believes  that providing its own credit card  enhances  customer
loyalty  while  providing customers with additional credit.   At  February  1,
1997,  the Company had approximately 43,000 credit accounts, 60% of which  had
been  used  at  least once during the prior 12 months, and  the  average  card
holder  had  a line of $1,100 and an outstanding balance of $400.  Charges  by
holders  of the Company's credit card during fiscal 1997 totaled approximately
$19,800,000.


Advertising

     The  Company maintains an in-house advertising department, which has  won
numerous  Addy  awards  at  the  local, district  and  national  levels.   The
advertising department staff produces in-house print advertising for daily and
weekly  newspapers  and other print media, and designs  the  Company's  direct
response  catalogs and other direct mail pieces. In fiscal 1997,  the  Company
spent  approximately $8,000,000 (7.4% of sales) on advertising as compared  to
$7,807,000 (8.3% of sales) in fiscal 1996. The advertising department is  also
involved  in  the production of quarterly and annual reports to the  Company's
stockholders, sales training materials, internal marketing materials, and  all
corporate logos and labeling.

Management Information Systems

     The  Company  has placed great emphasis on upgrading and integrating  its
management  information systems ("MIS").  The Company believes these  upgrades
will  enable  it  to  maintain more efficient control of  its  operations  and
facilitate  faster and more informed responses to potential opportunities  and
problems.   The  Company  maintains an MIS team to oversee  these  information
management  systems, which include credit, sales reporting,  accounts  payable
and merchandise control, reporting and distribution.

     The  Company  uses  an  integrated point-of-sale  ("POS")  inventory  and
management system to control merchandising and sales activities.  This  system
automatically  polls  each location every 24 hours  and  provides  a  detailed
report  by  merchandise category the next morning.  Management evaluates  this
information  daily  and implements merchandising controls  and  strategies  as
needed.   The  Company's  POS  system has been  updated  to  allow  additional
functions  to be programmed into the system.  Recently, the Company added  new
personnel  scheduling and time keeping capabilities, and is currently  in  the
process of implementing a new customer profile function to better identify and
track consumer demographics.

     The  Company  continues to implement newer and better  inventory  control
systems.    The  Company  routinely  conducts  its  own  inventory   using   a
sophisticated scanning system.  POS scanning devices record and track SKU  bar
codes  which are assigned to every piece of merchandise.  This information  is
downloaded  into the Company's IBM AS400 computer which generates  a  detailed
report within 24 hours of the physical inventory.

     The  Company  has  also  implemented ARTHURr, a computerized  merchandise
planning  system which interacts with the Company's AS400 and  Island  Pacific
software.  ARTHURr facilitates seasonal planning by department and store,  and
provides certain data for financial planning.

     The  Company  plans to continue implementing upgrades and  improving  its
management  information  system  to  keep abreast  of  the  retail  industry's
increasing technological advances.
Trademarks, Service Marks, and Copyrights

    "Harold's", "Harold Powell", "Old School Clothing Company", "OSCC Bespoke"
and   other   trademarks  either  have  been  registered,  or  have  trademark
applications pending, with the United States Patent and Trademark  Office  and
with  the  registries of various foreign countries.  The  Company  files  U.S.
copyright  registration  on  the  original design  and  artwork  purchased  or
developed by the Company.

    The Company's two Houston stores bear the name "Harold Powell" rather than
"Harold's" to avoid confusion with an existing local men's apparel store which
operates in Houston under the name "Harold's" with prior usage in this  market
predating the Company's federal registration.

Employees

     On  March 31, 1997 the Company had approximately  612 full-time  and  733
part-time  employees.   Additionally, the Company  hires  temporary  employees
during  the  peak  late  summer and holiday seasons.  None  of  the  Company's
employees  belongs  to any labor union and the Company believes  it  has  good
relations with its employees.

ITEM 2. PROPERTIES

Store Leases

    At March 31, 1997, the Company had 36 leased stores.  The Company believes
rent  payable under its store leases is a key factor in determining the  sales
volume  at  which  a  store can be profitably operated. The  leases  typically
provide  for an initial term of 12 years.  In most cases, the Company  pays  a
base rent plus a contingent rent based on the store's net sales in excess of a
certain  threshold, typically four (4%) to five (5%) percent of net  sales  in
excess  of  the applicable threshold.  Among current store leases,  one  store
lease  has  fixed  rent  with no percentage rent.   Three  store  leases  have
percentage  rent only.  All other store leases provide for a  base  rent  with
percentage rent payable above specified minimum sales.  All stores open during
all  of  fiscal 1997 except 11 operated at sales volumes above the  breakpoint
(the  sales volume below which only rent is payable).  Based on the  Company's
current level of sales per square foot, the Company believes that some of  the
risk  from  any  decline  in future sales volume in these  stores  is  reduced
because a corresponding decline in occupancy expense would occur.

    Substantially all of the leases require the Company to pay property taxes,
insurance,  utilities and common area maintenance charges.  The current  terms
of  the  Company's  leases,  including automatic renewal  options,  expire  as
follows:

                           Years Leases            Number of
                              Expire                Stores
                                                       
                               1997                    4
                            1998-1999                  5
                            2000-2002                  5
                          2003 and later              21
                                        
     The Company generally has been successful in renewing its store leases as
they expire.

     During  fiscal 1997, the Company entered into new leases  for  stores  in
Raleigh, North Carolina, McLean, Virginia, Littleton, Colorado (Denver metro),
Norman,  Oklahoma,  Cordova, Tennessee (Memphis metro), Wichita,  Kansas,  San
Antonio,  Texas, Columbus, Ohio, and Richmond, Virginia.  Management  believes
the terms of these leases are comparable with other similar national retailers
in  these locations.  Base rent (minimum rent under terms of lease) in current
leases ranges from $6 per square foot to $41 per square foot over the terms of
the  leases.   Total base rent has continued to increase based  on  new  store
leases.  Occupancy cost has increased slightly as the Company has entered  new
markets.  The following table sets forth the fixed and variable components  of
the Company's rent expense for the fiscal years indicated:

                             1997            1996        1995
                                                             
 Base rent             $2,806,000      $2,222,000  $1,791,000
 Additional amounts                                          
 computed as a          1,261,000       1,112,000     922,000
 percentage of
 sales
                                                             
 Total                $4,067,000      $3,334,000   $2,713,000
Corporate Headquarters and Catalog Fulfillment Center

     The  Company  owns a complex of contiguous buildings in Norman,  Oklahoma
comprised of approximately 36,500 square feet, with 22,000 square feet of this
space  being utilized by the Company for its executive offices, administrative
functions  and  catalog  fulfillment  center.   Data  processing,  accounting,
credit,  and  marketing  departments are  housed  together  with  the  catalog
telephone  center, inventory and shipping facilities.  The remainder  of  this
complex  is  currently  rented and can be used for expansion  of  the  catalog
fulfillment center and other Company needs.

Merchandise Buying Office, and Distribution Center

    The Company leases a 10,000 square foot building used primarily as a men's
and ladies' buying office in Dallas, Texas (the "Dallas Buying Office") and an
85,000  square foot warehouse distribution center facility located in  Norman,
Oklahoma.   The  distribution center is equipped with  automated  systems  for
receiving,   processing  and  distributing  merchandise.   Substantially   all
merchandise is shipped from vendors directly to the distribution center, where
it is received, inspected and ticketed for inventory control.  The merchandise
is then shipped by company trucks or common carrier to the stores.

     The  lessor of the Dallas Buying Office and the distribution center is  a
limited  partnership whose partners include, Rebecca Powell Casey, Michael  T.
Casey, H. Rainey Powell and Lisa Powell Hunt, all of whom are stockholders and
directors  of the Company.  The term of the buying office lease expires  March
2012,  with  annual  rent payments of $158,000 plus insurance,  utilities  and
property  taxes  until  April, 2000, at which time the  annual  rent  will  be
$180,000, plus insurance, utilities and property taxes, increasing $2,500 each
year  thereafter until expiration of the lease.  The term of the  distribution
center  lease  expires in June 2012, with annual rental payments  of  $338,438
plus  insurance, utilities and property taxes until July, 2001, at which  time
the  annual  rent will increase annually on a fixed scale up to a  maximum  of
$419,951 during the final year of the lease.


ITEM 3.        LEGAL PROCEEDINGS

     There  are  no  material pending legal proceedings, other  than  ordinary
routine litigation incidental to the business, to which the Company or any  of
its subsidiaries is a party or of which any of their property is the subject.

ITEM 4.        SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     No matters were submitted to a vote of security holders during the fourth
quarter of the fiscal year covered by this report.
                                        
                                    PART II.

ITEM 5.   MARKET FOR THE REGISTRANT'S COMMON STOCK
          AND RELATED STOCKHOLDER MATTERS

      At March 31, 1997, there were 625 record holders of the Company's common
stock, ("Common Stock").  The Company's Common Stock is listed on the American
Stock  Exchange under the symbol "HLD". The table below presents the range  of
the high and low sales prices, for the periods indicated.  The price per share
information contained in the following table is restated to reflect  5%  stock
dividends  paid to holders of Common Stock on January 17, 1997 and on  January
19, 1996.
                                        
                       Quarterly Common Stock Price Ranges
                                        
                  Fiscal  1997    High            Low
                                                  
                  1st Quarter     $17.02          $11.31
                  2nd Quarter     $16.19          $13.33
                  3rd Quarter     $13.93          $12.98
                  4th Quarter     $15.48          $13.00
                       Quarterly Common Stock Price Ranges
                                        
                  Fiscal  1996    High            Low
                                                  
                  1st Quarter     $10.09          $8.96
                  2nd Quarter     $10.09          $9.07
                  3rd Quarter      $9.86          $8.73
                  4th Quarter     $11.22          $8.96

Dividend Policy

     The Company has never declared or paid cash dividends on its Common Stock
and  presently intends to retain all earnings for the operation and  expansion
of  its business for the foreseeable future.  Any future determination  as  to
the  payment of cash dividends will depend on the Company's earnings,  capital
requirements, financial condition and other factors as the Board of  Directors
may deem relevant.

ITEM 6.   SELECTED CONSOLIDATED FINANCIAL DATA

     The following selected consolidated financial information is derived from
the  audited  consolidated financial statements of the Company and  should  be
read  in  conjunction with "Management's Discussion and Analysis of  Financial
Condition and Results of Operations" and the consolidated financial statements
and the notes thereto, appearing elsewhere herein.

                                         Fiscal Year
                                                                 
                             1997     1996    1995     1994  1993
                                                                 
                         (Dollar amounts in thousands, except per
                                        share data)
                                             
Statements  of  Earnings                                         
Data:
Sales                     $108,25   94,264  75,795   60,940 49,27
                                7                               9
   Percentage increase      14.8%    24.4%   24.4%    23.7% 21.5%
                                                                 
Gross profit on sales(1)  $38,717   33,819  26,407   20,349 16,30
                                                                3
   Percentage of sales      35.8%    35.9%   34.8%    33.4% 33.1%
                                                                 
Earnings before income     $5,880    4,645   3,539          1,875
taxes                                                 2,783
   Percentage of sales       5.4%     4.9%    4.7%     4.5%  3.8%
                                                                 
Net earnings               $3,528    2,787   2,088          1,052
                                                      1,612
   Percentage of sales       3.3%     3.0%    2.8%     2.6%  2.1%
                                                                 
Earnings per common         $0.62    $0.53   $0.40    $0.33 $0.24
share (2)
                                                                 
Other Operating Data:                                            
                                                                 
Stores  open at  end  of       36       29      25       21    18
Period
Growth   in   comparable   (0.5%)     8.7%   10.7%     7.4%  8.1%
store sales
     (52-53 week basis)                                          
                                                                 
Balance Sheet Data:                                              
                                                                 
Working capital           $28,016  $21,301 $12,524          $9,98
                                                    $12,540     5
Total assets               59,608   42,909  34,661   26,441 21,94
                                                                7
Long-term debt(3)          12,528    9,540     594          1,177
                                                        669
Stockholders' equity       36,035   25,299  22,260   19,996 15,36
                                                                6
Net   book   value   per    $6.31    $4.86   $4.30    $3.88 $3.44
share(4)                                                         
      (1)       In accordance with retail industry practice, gross profit from
sales  is  calculated by subtracting cost of goods sold             (including
occupancy and central buying expenses) from sales.
     (2)       Net earnings per common share are based on the weighted average
number of common shares outstanding during each        period restated for the
5%  percent stock dividends in fiscal 1997 and fiscal 1996 and the 10% percent
stock                                                   dividends  in   fiscal
1995,  fiscal  1994, and fiscal 1993, and include Common Stock equivalents  of
139,571 shares in fiscal                               1997 and 55,840  shares
in fiscal 1996.
      (3)        In fiscal 1996, the Company renewed its line of credit to  be
payable at a fixed maturity rather than on demand which          required  the
loan to be reclassified as long-term debt.
      (4)  Net book value per share is based on the number of shares of Common
Stock  outstanding at the end of each fiscal year       restated  for  the  5%
stock  dividends in fiscal 1997 and 1996 and the 10% stock dividends in fiscal
1995, fiscal 1994 and                                  fiscal 1993.

ITEM 7.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF
          FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Results of Operations

     The following table reflects items in the Company's statement of earnings
as a percentage of  sales for the periods indicated:

                                         Fiscal Year
                                                           
                                      1997    1996     1995
                                      (52-     (53-     (52-
                                    Weeks)   Weeks)   Weeks)
                                                            
 Sales                               100.0%   100.0%   100.0%
                                                           
Cost of goods sold                  (64.2)   (64.1)   (65.2)
Selling, general and                (20.1)   (19.9)   (19.7)
administrative expenses
Advertising expense                  (7.4)    (8.3)    (7.8)
Depreciation and amortization        (2.6)    (2.3)    (2.3)
Interest expense                     (0.3)    (0.5)    (0.3)
                                                           
Earnings before income taxes           5.4     4.9      4.7
Provision for income taxes           (2.1)    (1.9)    (1.9)
                                                           
Net earnings                           3.3%    3.0%     2.8%
      The  following  table reflects the sources of the increases  in  Company
sales for the periods indicated:

                                         Fiscal Year
                                                           
                                     1997     1996     1995
                                      (52-     (53-     (52-
                                    Weeks)   Weeks)   Weeks)
                                                            
Store sales (000's)                $99,374   84,880   68,901
Catalog sales (000's)                                       
                                     8,883    9,384    6,894
                                                            
Sales (000's)                      $108,25                  
                                         7   94,264   75,795
                                                            
Total sales growth                   14.8%    24.4%    24.4%
Growth in comparable store sales               8.7     10.7
(52-53 week basis)                  (0.5)
Growth in catalog sales             (5.3)     36.1     26.8
                                                            
Store locations:                                            
  Existing  stores  beginning  of       29       25       21
period
 New stores opened during period                            
                                         7        4        4
      Total  stores  at  end   of                            
period                                   36      29        25

      The opening of new stores, and comparable store sales contributed to  an
overall  increase in total sales growth for fiscal 1997, 1996 and  1995.   New
stores opened during fiscal 1997 included a 5,076 square foot ladies' and "Old
School"  store  in  Greenville, South Carolina opened  in  March  1996  (first
quarter);  a  5,000 square foot full-line men's and ladies'  store  opened  in
Leawood,  Kansas  in May 1996 (first quarter); a 5,205 square  foot  full-line
men's and ladies' store opened in Raleigh, North Carolina in June 1996 (second
quarter);  a  5,083 square foot full-line men's and ladies'  store  opened  in
McLean,  Virginia in August, 1996 (third quarter); a 5,496 square  foot  full-
line  men's and ladies' store opened in Littleton, Colorado (Denver metro)  in
October  1996 (third quarter); a 5,857 square foot full line men's and ladies'
store, known as Harold Powell opened in Houston, Texas in November 1996 (third
quarter)  and a 15,521 square foot outlet store opened in Norman, Oklahoma  in
January 1997 (fourth quarter).

      New  stores opened during fiscal 1996 included a 4,221 square foot men's
and ladies' store in St. Louis, Missouri opened in March 1995 (first quarter);
a  4,292  square  foot  ladies' and "Old School" store opened  in  Louisville,
Kentucky  in  September  1995 (third quarter); a 5,200 square  foot  full-line
men's  and  ladies' store opened in Baton Rouge, Louisiana  in  November  1995
(third quarter); and Harold's second outlet center, a 5,160 square foot  store
in Hillsboro, Texas in December 1995 (fourth quarter).

      New  stores opened during fiscal year 1995 included a 4,000 square  foot
ladies'  and  "Old School" store in Charlotte, North Carolina opened  in  July
1994  (second  quarter); a 3,300 square foot ladies' store opened  in  Austin,
Texas  in September 1994 (third quarter); a 5,500 square foot full-line  men's
and  ladies' store opened in Plano, Texas in October 1994 (third quarter); and
a  5,000 square foot ladies' and "Old School" store opened in Phoenix, Arizona
in November 1994 (fourth quarter).

      Decreases  in fiscal 1997, catalog sales are the result of  the  Company
shifting  its  focus  from expanding catalog circulation to  reducing  catalog
expenses  as  a percentage of sales and disapointing response on  two  of  six
books.  Since the 1989 test market of Harold's first catalog, the Company  has
expanded  its regular catalog to include six seasonal issues each  year.   For
fiscal  1997,  the  Company's catalog averaged 96  pages  per  issue  with  an
aggregate  mailing (including abridged issues) of approximately   7.2  million
catalogs.

      The Company's gross margin decreased 0.1% for fiscal 1997 compared to an
increase  of  1.1% for fiscal 1996.  Increases in initial markups and  reduced
markdowns have been offset by higher occupancy costs keeping the gross  margin
relatively  flat.  Any increase in net earnings as a percentage of sales  will
be  the  result  of  increasing sales while controlling selling,  general  and
administrative expenses and improvement in gross profit from sales.

      Selling, general and administrative expenses have continued to  increase
as  sales  have  increased  in fiscal 1995, 1996  and  fiscal  1997.   Catalog
production  cost decreased 8%  in fiscal 1997 compared to an increase  of  38%
and  51%  in  fiscal years 1996 and 1995, respectively.  In fiscal  1997,  the
Company  decreased the rate of sales growth in the catalog division  resulting
in  a decrease in catalog expenses as a percentage of sales.  Additionally, an
increase in sales salaries of approximately 22% in fiscal 1997 compared to 29%
in fiscal 1996 is associated with the Company's efforts to improve the quality
of customer service in all stores.

      The  average balance on total outstanding debt was $9,073,000 in  fiscal
1997  compared to $7,663,000 for fiscal 1996.  Average interest rates  on  the
Company's line of credit were higher in fiscal 1997, resulting in an  increase
in the Company's cost of borrowed capital.  As the Company's growth continues,
cash flow may require additional borrowed funds which may cause an increase in
interest expense.

      The  Company's purchases denominated in foreign currency are of a  short
term  nature.   The Company does not hedge these foreign currency transactions
and  it  has  not  been adversely affected in the past.  The  Company  has  no
assurances that the impact in the future may not be material.

     The Company's income tax rate of  41% in fiscal 1995, decreased to 40% in
fiscal 1996, and fiscal 1997.  This decreased tax rate is attributable to  the
Company's  estimation of higher tax rates on temporary differences  in  fiscal
1995 compared to the tax rates currently estimated.

Capital Expenditures, Capital Resources and Liquidity

     Cash Flows From Operating Activities.  For fiscal 1997, net cash provided
by  operating  activities was $249,000 as compared to  $1,236,000  for  fiscal
1996.   The  significant decrease in cash flows from operating  activities  is
partially   attributable  to  an  increase  of  $6,897,000  in  the  Company's
merchandise inventories for fiscal 1997, compared to fiscal 1996, during which
inventories  increased by $3,800,000, primarily as a result of the  change  in
the  relationship  with CMT (see "Liquidity").  Management  expects  that  the
dollar amount of its merchandise inventories will continue to increase  as  it
expands  its  product development programs and private label  merchandise  and
expands  its chain of retail stores, with related increases in trade  accounts
receivable  and accounts payable.  In addition, the difference in  cash  flows
from operating activities is partially due to the timing of cash disbursements
as reflected in an increase in accounts payable of $2,272,000 for fiscal 1997,
as  compared  to an increase in accounts payable of $242,000 for fiscal  1996.
Period-to  period differences in timing of inventory purchases and  deliveries
will affect comparability of cash flows from operating activities.

      In  order to conform with the current year presentation of certain costs
associated  with  new  store openings, comparative fiscal  1996  amounts  were
reclassified from prepaid expenses to capital assets-construction in progress.
This  change resulted in an increase to both Cash Flows provided by  Operating
Activities  and   Cash Flows used in Investing Activities  in  the  amount  of
$528,000 for fiscal 1996.

     Cash Flows From Investing Activities.  For fiscal 1997, net cash used in
investing activities was $9,705,000 as compared to $5,385,000 for fiscal 1996.
Capital expenditures totaled $7,102,000 for fiscal 1997 compared to $5,687,000
for fiscal 1996.  Capital expenditures during such periods were invested
principally in new stores and in remodeling and equipment expenditures at
existing facilities.  On November 6, 1996, the Company made a term loan to
CMT, in the principal amount of $2,750,000, to be used by CMT to refinance its
existing revolving line of credit at a New York City bank of $1,391,000 and
for working capital purposes.  CMT is a major independent contractor whose
assistance is instrumental in the Company's design process.  See note 3 to
Consolidated Financial Statements

     Cash Flows From Financing Activities.  In June 1996, the Company
successfully completed an offering of 460,000 shares of newly issued common
stock which resulted in net proceeds to the Company of approximately
$6,860,000.  During fiscal 1997, the Company made periodic borrowings under
its revolving credit facility to finance its inventory purchases, store
expansion, remodeling and equipment purchases for the fiscal year (see
"Liquidity").

      The  Company  has  available  a  line of  credit  with  its  bank,  (see
"Liquidity").   This line had an average balance of $7,801,000 and  $7,000,000
for  the  fiscal years 1997 and 1996, respectively.  During fiscal 1997,  this
line of credit had a high balance of $12,587,000 and $11,185,000 balance as of
February 1, 1997.  The balance at March 31, 1997, was $13,357,000.

      Liquidity.  The Company considers the following as measures of liquidity
and capital resources as of the dates indicated (dollars in thousands).
                                         Fiscal Year
                                              
                                   1997     1996      1995
   Working capital              $28,016  $21,301   $12,524
   Current ratio                 3.57:1   3.71:1    2.08:1
   Ratio of working capital       .47:1    .49:1     .36:1
   to total assets
   Ratio of long-term debt                                
   (including current             .35:1    .38:1     .25:1
      maturities) to
   stockholders' equity
                                        
      In  fiscal 1996, the Company increased its line of credit to $15,000,000
to  be  payable at a fixed maturity (currently, June 30, 1998) rather than  on
demand.   As a result the loan was reclassified as long-term debt rather  than
as  a  current  liability.  In fiscal 1997, a $3,000,000 line  of  credit  was
obtained  from  a  separate banking institution for  the  purpose  of  issuing
letters of credit.

      The Company's primary needs for liquidity are to finance its inventories
and  revolving  charge  accounts  and to invest  in  new  stores,  remodeling,
fixtures  and equipment.  Cash flow from operations and proceeds  from  credit
facilities represent the Company's principal sources of liquidity.  Management
anticipates  these  sources of liquidity to be sufficient in  the  foreseeable
future.   The  Company's  capital  expenditures  budget  for  fiscal  1998  is
approximately $6,000,000.

Seasonality

      The Company's business is subject to seasonal influences, with the major
portion  of sales realized during the fall season (third and fourth  quarters)
of each fiscal year, which includes the back-to-school and the holiday selling
seasons.   In  light  of  this  pattern, selling, general  and  administrative
expenses  were  typically higher as a percentage of sales  during  the  spring
seasons (first and second quarters) of each fiscal year.
Inflation

      Inflation  affects the costs incurred by the Company in its purchase  of
merchandise   and   in  certain  components  of  its  selling,   general   and
administrative  expenses.   The Company attempts  to  offset  the  effects  of
inflation  through  price  increases and control  of  expenses,  although  the
Company's ability to increase prices is limited by competitive factors in  its
markets.  Inflation has had no meaningful effect on sales, or net earnings  of
the Company.

Impact of Pending Accounting Pronouncements

      In  June 1996, the Financial Accounting Standards Board issued Statement
125,  "Accounting  for  Transfers  and  Servicing  of  Financial  Assets   and
Extinguishments  of  Liabilities" (Statement  125).   Statement  125  provides
accounting  and reporting standards for transfers and servicing  of  financial
assets  and  extinguishments of liabilities.  This Statement is effective  for
transfers and servicing of financial assets and extinguishments of liabilities
occurring after December 31, 1996, and is to be applied prosepectively.

      In  February  1997,  the  Financial Accounting  Standards  Board  issued
Statement   128,  "Earnings  per  Share"  (Statement  128).    Statement   128
establishes  standards for computing and presenting earnings per share.   This
statement  is  effective for financial statements issued  for  periods  ending
after December 15, 1997.

      Management believes that the adoption of Statements 125 and 128 will not
have  a  significant  impact  on the financial condition  or  the  results  of
operations of the Company.




ITEM 8.   CONSOLIDATED FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Independent Auditors' Report                                           17

Consolidated Financial Statements:

     Consolidated Balance Sheets
          February 1, 1997, and February 3, 1996                       18

     Consolidated Statements of Earnings
           52  Weeks Ended February 1, 1997, 53 Weeks Ended February 3,  1996,
and
          52 Weeks Ended January 28, 1995         .....................20

     Consolidated Statements of Stockholders' Equity
           52  Weeks Ended February 1, 1997, 53 Weeks Ended February 3,  1996,
and
          52 Weeks Ended January 28, 1995         .....................21

     Consolidated Statements of Cash Flows
           52  Weeks Ended February 1, 1997, 53 Weeks Ended February 3,  1996,
and
          52 Weeks Ended January 28, 1995         .....................22

     Notes to Consolidated Financial Statements                        23
                          INDEPENDENT AUDITORS' REPORT




The Board of Directors and Stockholders
Harold's Stores, Inc.:



      We have audited the accompanying consolidated balance sheets of Harold's
Stores,  Inc.  and  subsidiaries (the Company) as  of  February  1,  1997  and
February  3,  1996,  and  the  related consolidated  statements  of  earnings,
stockholders' equity, and cash flows for the 52 week period ended February  1,
1997,  the 53 week period ended February 3, 1996, and the 52 week period ended
January   28,   1995.   These  consolidated  financial  statements   are   the
responsibility of the Company's management.  Our responsibility is to  express
an opinion on these consolidated financial statements based on our audits.

      We  conducted our audits in accordance with generally accepted  auditing
standards.   Those  standards require that we plan and perform  the  audit  to
obtain reasonable assurance about whether the financial statements are free of
material misstatement.  An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements.  An  audit
also  includes  assessing  the  accounting  principles  used  and  significant
estimates  made  by  management, as well as evaluating the  overall  financial
statement presentation.  We believe that our audits provide a reasonable basis
for our opinion.

      In  our opinion, the consolidated financial statements referred to above
present  fairly, in all material respects, the financial position of  Harold's
Stores,  Inc. and subsidiaries as of  February 1, 1997 and February  3,  1996,
and  the  results  of their operations and their cash flows for  the  52  week
period ended February 1, 1997, the 53 week period ended February 3, 1996,  and
the  52  week  period  ended  January 28, 1995, in conformity  with  generally
accepted accounting principles.

                                             KPMG PEAT MARWICK LLP


Oklahoma City, Oklahoma
March 31, 1997
                     HAROLD'S STORES, INC. AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                                     ASSETS
                                  (In Thousands)
                                        
                                        
                                        
                                        
                                        
                                                   February   February
                                                    1, 1997    3, 1996
                                                                      
          Current assets:                                             
                                                                      
             Cash and cash equivalents                 $433          2
             Trade accounts receivable, less                          
          allowance                                   5,476      4,687
                 for doubtful accounts of $215
          in 1997 and $200 in 1996
             Other receivables                          673        568
             Merchandise inventories                 28,544     21,647
             Prepaid expenses                         2,174      1,231
             Deferred income taxes                                    
                                                      1,615      1,010
                                                                      
             Total current assets                                     
                                                     38,915     29,145
                                                                      
          Property and equipment, at cost            25,001     19,527
          Less accumulated depreciation and          (7,897)   (6,097)
          amortization
                                                                      
             Net property and equipment              17,104     13,430
                                                                      
          Other receivables, noncurrent               2,603           
                                                                     -
                                                                      
          Other assets                                                
                                                        986        334
                                                                      
                                                                      
           Total assets                                               
                                                    $59,608           
                                                                42,909
                                        
                     HAROLD'S STORES, INC. AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                      LIABILITIES AND STOCKHOLDERS' EQUITY
                        (In Thousands Except Share Data)





                                                 February    February
                                                  1, 1997     3, 1996
                                                                     
        Current liabilities:                                         
                                                                     
           Current maturities of long-term           $110          75
        debt
           Accounts payable                         6,668       4,396
           Redeemable gift certificates               923         672
           Accrued bonuses and payroll              1,958       1,624
        expenses
           Accrued rent expense                       298         241
            Income taxes payable                      942         836
                                                                     
                  Total current liabilities        10,899       7,844
                                                                     
        Long-term debt, net of current             12,528       9,540
        maturities
        Deferred income taxes                         146         226
                                                                     
        Commitments and contingent                                   
        liabilities (notes 10 and 12)
                                                                     
        Stockholders' equity:                                        
                                                                     
           Preferred stock of $.01 par value                         
              Authorized 1,000,000 shares;              -           -
        none issued
           Common stock of $.01 par value                            
              Authorized 25,000,000 shares;                          
        issued and                                     57          50
                    outstanding 5,713,526 in
        1997,  and  4,958,181 in 1996
            Additional paid-in capital             31,548      20,572
            Retained earnings                       4,430       4,677
                                                                     
                   Total stockholders' equity      36,035      25,299
                                                                     
                                                                     
        Total liabilities and stockholders'       $59,608      42,909
        equity
                     HAROLD'S STORES, INC. AND SUBSIDIARIES
                       CONSOLIDATED STATEMENTS OF EARNINGS
                        (In Thousands Except Share Data)





                                        52 Weeks     53 Weeks     52 Weeks
                                           Ended        Ended        Ended
                                        February  February 3,  January 28,
                                         1, 1997         1996         1995
                                                                          
       Sales                            $108,257       94,264       75,795
                                                                          
       Costs and expenses:                                                
            Cost   of   goods   sold                                      
       (including occupancy and                                           
            central buying expenses,      69,540       60,445       49,388
       exclusive of items
            shown separately below)
                                                                          
            Selling,   general   and      21,712       18,730       14,972
       administrative expenses
                                                                          
          Advertising expense              8,001        7,807        5,912
                                                                          
          Depreciation and                 2,806        2,185        1,710
       amortization
                                                                          
          Interest expense                   318          452          274
                                                                          
                                         102,377       89,619       72,256
                                                                          
            Earnings  before  income       5,880        4,645        3,539
       taxes
                                                                          
       Provision for income taxes          2,352        1,858        1,451
                                                                          
          Net earnings                    $3,528        2,787        2,088
       Earnings per common share            $.62          .53          .40
       Weighted average number of      5,661,569    5,250,035    5,170,149
       common shares and
            common stock equivalents
                     HAROLD'S STORES, INC. AND SUBSIDIARIES
                 CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
                             (Dollars in Thousands)
                                        
                                        
                                        
                                             52 Weeks   53 Weeks    52 Weeks
                                                Ended      Ended       Ended
                                                     
                                          February 1,   February     January
                                                 1997    3, 1996    28, 1995
                                                                            
     Common stock:                                                          
                                                                            
     Balance, beginning of year                   $50         47         43
                                                                           
     Stock dividend  (5 percent) in                                        
     1997 of 272,072 shares,                                               
     (5 percent) in 1996 of 235,868                 3          3          4
     shares, and
     (10 percent) in 1995 of 426,970
     shares
                                                                           
     Stock bonuses, 1,761 shares in                                        
     1997, 1,301 shares in 1996,                    -          -          -
     and 645 shares in 1995
                                                                           
     Employee   Stock   Purchase   Plan                                    
     21,512 shares in 1997,                         -          -          -
     22,838  shares in 1996, and 17,712
     shares in 1995
                                                                           
     Issuance  of  460,000  shares   in                                    
     1997                                           4          -          -
                                                                           
     Balance, end of year                                                  
                                                  $57         50         47
     Additional paid-in capital:                                           
                                                                           
     Balance, beginning of year               $20,572     17,491     13,047
                                                                           
     Stock  dividend  (5  percent)   in                                    
     1997 and 1996 and                          3,772      2,827      4,265
     (10 percent) in 1995
                                                                           
     Stock bonuses                                 28         13          6
                                                                           
     Issuance of 460,000 shares in                                         
     1997, net of issuance                      6,860          -          -
     cost of $145
                                                                           
     Employee stock purchase plan                                          
                                                  316        241        173
                                                                           
     Balance, end of year                     $31,548                      
                                                          20,572     17,491
     Retained earnings:                                                    
                                                                           
     Balance, beginning of year                $4,677      4,722      6,906
                                                                           
     Net earnings                               3,528      2,787      2,088
                                                                           
     Stock  dividend  (5  percent)   in                                     
     1997 and 1996 and                        (3,775)                       
     (10 percent ) in 1995                               (2,832)     (4,272)
                                                                            
     Balance, end of year                      $4,430                       
                                                           4,677       4,722
                     HAROLD'S STORES, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                 (In Thousands)
                                        
                                        
                                        
                                      52 Weeks    53 Weeks    52 Weeks
                                         Ended       Ended       Ended
                                   February 1,    February     January
                                          1997     3, 1996    28, 1995
                                                                      
      Cash flows from operating                                       
      activities:
      Net earnings                      $3,528       2,787       2,088
      Adjustments to reconcile                                        
      net earnings to net cash
         provided by operating
      activities:
         Depreciation and                2,806       2,185       1,710
      amortization
         Deferred income taxes           (685)       (360)        (95)
      (benefits)
         Loss (gain) on sale of            (2)           1         (4)
      assets
         Shares issued under               344         254         179
      employee incentive plans
      Changes in assets and                                           
      liabilities:
         Increase in trade and           (798)       (346)       (419)
      other receivables
         Increase in merchandise       (6,897)     (3,800)     (5,200)
      inventories
         Increase in prepaid                 -           -           9
      income taxes
         Decrease (increase) in          (652)        (37)           2
      other assets
         Increase in prepaid             (415)       (585)       (266)
      expenses
         Increase in accounts            2,272         242       1,326
      payable
         Increase in income taxes          106         253         583
      payable
         Increase in accrued               642         642         656
      expenses
      Net cash provided by                 249       1,236         569
      operating activities
                                                                      
      Cash flows from investing                                       
      activities:
         Acquisition of property       (7,102)     (5,687)     (3,994)
      and equipment
         Proceeds from disposal                                       
      of property and                       96         302          42
            equipment
         Term loan to others           (2,750)                        
                                                         -           -
         Payment of principal               51                        
      from term loan to others                           -           -
      Net cash used in investing       (9,705)     (5,385)     (3,952)
      activities
                                                                      
      Cash flows from financing                                       
      activities:
         Advances on debt               45,474      32,652      26,357
         Payments of debt             (42,451)    (28,608)    (23,005)
         Proceeds of common stock        6,864           -           -
      offering
         Payments of fractional                                       
      shares issued with stock                                     (3)
              dividend                       -         (2)
      Net cash provided by               9,887       4,042       3,349
      financing activities
                                                                      
      Net increase (decrease) in                                      
      cash and cash equivalents            431       (107)        (34)
      Cash and cash equivalents              2         109         143
      at beginning of year
      Cash and cash equivalents           $433                     109
      at end of year                                     2
                                                                      
      Supplemental disclosure of                                      
      cash flow information:
      Cash paid during the year                                       
      for:
         Income taxes                   $2,239       1,965         954
         Interest                         $703         643         291
                     HAROLD'S STORES, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
            February 1, 1997, February 3, 1996, and January 28, 1995

1.   Summary of Significant Accounting Policies

Nature of Entity

      Harold's Stores, Inc., an Oklahoma corporation (the Company), operates a
chain  of  "updated traditional", classic styled ladies' and  men's  specialty
apparel  stores.   The Company offers its merchandise in 36  stores  primarily
across  the South and Southwest, with 11 stores located in Texas, and  through
its  mail  order catalog.  The product development and private label  programs
provide  an  exclusive selection of upscale merchandise to the  consumer.   In
addition, the in-house advertising and catalog production capabilities  create
opportunities for vertical integration.

Basis of Presentation

     The consolidated financial statements include the accounts of the Company
and  its  subsidiaries,  all  of  which are  wholly  owned.   All  significant
intercompany accounts and transactions have been eliminated.

Definition of Fiscal Year

      The  Company  has a 52-53 week fiscal year which ends  on  the  Saturday
closest  to  January 31.  Fiscal years 1997, 1996 and 1995 ended  February  1,
1997, February 3, 1996,  and January 28, 1995, respectively.

Accounts Receivable and Finance Charges

      Trade accounts receivable primarily represent the Company's credit  card
receivables  from  customers.   These customers  are  primarily  residents  of
Oklahoma  and  Texas.   Finance  charges on these  revolving  receivables  are
imposed at various annual rates in accordance with the state laws in which the
Company  operates, and are recognized in income when billed to the  customers.
Minimum  monthly payments are required generally equal to ten percent  of  the
outstanding  balance.  The average liquidation rate at February  1,  1997  was
approximately  3  months.  Finance charge revenue is netted  against  selling,
general  and administrative expenses and was approximately $864,000, $705,000,
and $578,000, in fiscal 1997, fiscal 1996, and fiscal 1995, respectively.

Merchandise Inventories

      Merchandise inventories are valued at the lower of cost or market  using
the  retail method of accounting.  Inventories of raw materials are valued  at
the  lower  of  cost or market, and approximate $7,612,000 and  $5,600,000  in
fiscal 1997, and fiscal 1996, respectively.

Depreciation, Amortization, and Maintenance and Repairs

      Depreciation  is  computed  using  the  straight-line  method  over  the
estimated  useful  lives  of the related assets.  Leasehold  improvements  are
amortized  over  the  shorter  of the life of the  respective  leases  or  the
expected  life  of  the improvements.  The following are the estimated  useful
lives used to compute depreciation and amortization:

     Buildings                                            30 years
     Leasehold improvements                                      5-10 years
     Furniture and equipment                                       4-7 years

      Maintenance  and  repairs are charged directly to expense  as  incurred,
while  betterments  and  renewals are generally capitalized  in  the  property
accounts.   When  an item is retired or otherwise disposed of,  the  cost  and
applicable  accumulated depreciation are removed from the respective  accounts
and the resulting gain or loss is recognized.

Preopening Expenses and Catalog Costs

      Costs associated with the opening of new stores are expensed over a  six
month  period.  The costs are carried as prepaid expenses prior to  the  store
opening.   Such costs included approximately $117,000 at February 1, 1997  and
$7,000 at February 3, 1996.

      The  Company expenses all non-direct advertising as incurred and  defers
the  direct  costs  of  producing its mail order catalogs.   These  costs  are
amortized over the estimated sales period of the catalogs, generally three  to
four  months.  At February 1, 1997 and February 3, 1996 approximately $909,000
and  $257,000  of  deferred  catalog  costs  are  included  in  other  assets,
respectively.  The Company incurred approximately $8,001,000, $7,807,000,  and
$5,912,000,   in  advertising  expenses  of  which  approximately  $4,429,000,
$4,818,000,  and  $3,678,000 were related to the mail  order  catalogs  during
fiscal years 1997, 1996 and 1995, respectively.

Income Taxes

      Income  taxes  are  accounted for under the asset and liability  method.
Deferred  tax  assets  and  liabilities are  recognized  for  the  future  tax
consequences  attributable  to  differences between  the  financial  statement
carrying  amounts of existing assets and liabilities and their respective  tax
bases  and operating loss and tax credit carry forwards.  Deferred tax  assets
and  liabilities  are measured using enacted tax rates expected  to  apply  to
taxable  income in the years in which those temporary differences are expected
to be recovered or settled.  The effect on deferred tax assets and liabilities
of  a  change in tax rates is recognized in income in the period that includes
the enactment date.

Net Earnings Per Common Share

      Net earnings per common share are based upon the weighted average number
of  common  shares outstanding during the periods restated for the  five  (5%)
percent  stock  dividends in fiscal 1997 and fiscal 1996  and  the  ten  (10%)
percent stock dividend in fiscal 1995 and includes common stock equivalents of
139,571 in fiscal 1997, and 55,840 in fiscal 1996.

Stock Options

      The  Company follows the intrinsic value method of accounting for common
stock options granted to employees.

Cash and Cash Equivalents

      Cash and cash equivalents include overnight investments and credit  card
receivables collected within three business days.

Use of Estimates

      The  preparation  of financial statements in conformity  with  generally
accepted  accounting  principles requires management  to  make  estimates  and
assumptions  that  affect the reported amount of assets  and  liabilities  and
disclosure  of contingent assets and liabilities at the date of the  financial
statements and reported amounts of revenues and expenses during the  reporting
period.  Actual results could differ from those estimates.

Impairment of Long-Lived Assets and Long-Lived Assets to be Disposed of

      The Company adopted the provisions of  SFAS No. 121, Accounting for  the
Impairment  of Long-Lived Assets and for Long-Lived Assets to Be Disposed  Of,
on  February  4,  1996.   This Statement requires that long-lived  assets  and
certain identifiable intangibles be reviewed for impairment whenever events or
changes in circumstances indicate that the carrying amount of an asset may not
be recoverable.  Recoverability of assets to be held and used is measured by a
comparison  of  the  carrying amount of an asset  to  future  net  cash  flows
expected  to be generated by the asset.  If such assets are considered  to  be
impaired, the impairment to be recognized is measured by the amount  by  which
the carrying amount of the assets exceed the fair value of the assets.  Assets
to  be  disposed of are reported at the lower of the carrying amount  or  fair
value  less costs to sell.  Adoption of this Statement did not have a material
impact  on  the  Company's  financial  position,  results  of  operations,  or
liquidity.


Reclassifications

      Certain  comparative  prior year amounts in the  consolidated  financial
statements   have  been  reclassified  to  conform  with  the   current   year
presentation.

2.   Fair Value of Financial Instruments

      The recorded amounts for cash and cash equivalents, accounts receivable,
accounts  payable and accrued expenses approximate fair value because  of  the
short   maturity   of  these  financial  instruments.   The  Company's   other
receivables  and debt are at a variable interest rate; therefore,  book  value
approximates fair value.

3.   Other Receivables

      On  November  6, 1996, the Company made a term loan to CMT  Enterprises,
Inc.,  ("CMT"),  in the principal amount of $2,750,000 to be used  by  CMT  to
refinance  its existing revolving line of credit at a New York  City  bank  of
$1,391,000  and  for  working capital purposes.  CMT is  a  major  independent
contractor  whose assistance is instrumental in the Company's design process.

      The  term  loan  matures December 31, 2002, and bears  interest  at  the
national  prime  rate,  plus  4.25%, with a  floor  interest  rate  of  12.5%.
Principal and interest on the loan are payable in approximately equal  monthly
installments,  subject to semi-annual adjustments based upon  changes  in  the
prime  rate.   The loan is governed by a loan agreement containing  terms  and
conditions customary to financings of this type.

      The loan is secured by substantially all assets of CMT.  CMT's President
and  Chief Executive Officer has personally guaranteed repayment of  the  loan
and  granted  the  Company a second mortgage lien on real  estate  in  Duchess
County, New York.  As further security for the loan, the President has pledged
100%  of the outstanding stock of CMT and granted a subordinated lien in  cash
collateral of approximately $340,000.  In addition, CMT has issued  a  10-year
warrant to the Company to purchase 20% of the outstanding stock of CMT.

4.   Property and Equipment

     Property and equipment at February 1, 1997 and February 3, 1996 consisted
of the following (in thousands):

                                           1997     1996
                                                        
               Land                           $      665
                                            665
               Buildings                  2,847    2,796
               Leasehold improvements     7,052    4,934
               Furniture and             13,504   10,604
               equipment
               Construction        in                   
               progress                    933       528
                                       $25,001    19,527

5.   Note Payable and Long-term Debt

Borrowings under short-term agreements were as follows (in thousands):

                                           1997     1996   1995
                                                               
       Balance at end of fiscal year          $                
                                              -        -   4,90
                                                              2
       Weighted average interest              -        -   8.5%
       rate at end of fiscal year
       Maximum balance outstanding            -    7,558   5,92
       during the year                                        8
       Average balance outstanding            -    5,552   2,96
       during the year                                        1
       Weighted average interest              -     8.6%   7.4%
       rate during the year

Average  outstanding balances in the above table are based on  the  number  of
days  outstanding.  Weighted average interest rates are the result of dividing
the related interest expense by average borrowings outstanding.
Long-term  debt  at  February 1, 1997, and February 3, 1996,  consisted  of  the
following (in thousands):

                                            1997     1996
Borrowings  under  line  of  credit,                     
bearing interest at a variable                           
rate  (7.6%  at  February  1,  1997)                     
payable monthly, principal due  June     $11,185    9,021
30, 1998.
                                                         
Note     payable    to     financial                     
institution, secured by building and                     
land with net book value of $260  at                     
February  1, 1997, bearing  interest                     
at   a   variable  rate,  (7.9%   at                     
February  1, 1997), due  in  monthly         519      594
installments of principal of $6 plus
accrued interest, with final payment
due September 2002.
                                                 
Note     payable    to     financial                     
institution, secured by building and                     
land  with net book value of  $1,182                     
at   February   1,   1997,   bearing                     
interest  at a fixed rate, (8.3%  at                     
February  1, 1997), due  in  monthly         934        -
installments   of   principal    and
interest  of $9, with final  payment
due June 2011.
                                                         
Total long-term debt                                     
                                          12,638    9,615
                                                 
    Less current maturities of long-                     
term debt                                    110       75
                                                 
Long-term   debt,  net  of   current                     
maturities                               $12,528    9,540

The annual maturities of the above long-term debt as of  February 1, 1997 are as
follows (in thousands):

             Fiscal    year          
             ending
             1998                       $   110
             1999                        11,299
             2000                           117
             2001                           339
             2002                            49
             2003       and                 724
             subsequent
                                               
             Total                     $ 12,638

      During fiscal 1995, the Company's line of credit was classified as  short-
term.  On February 28, 1996, the line of credit available was renewed with a
two-year  maturity  and increased to a $15,000,000 credit facility.
Subsequent  to February 1, 1997, the Company obtained a note in the principal
sum of $1,023,702 to  purchase certain equipment.
The note carries an annual percentage  rate  of eight percent (8%) and
matures during fiscal year 2003.
The note is secured  by the purchased equipment.

6.   Income Taxes

     Income tax expense (benefit) for the years ended February 1, 1997, February
3, 1996, and January 28, 1995, consisted of the following (in thousands):

                                       1997     1996     1995
       Current:                                              
          Federal                    $2,484    1,814    1,265
          State                         553                  
                                                 404      281
                                      3,037             1,546
                                               2,218
       Deferred:                                             
          Federal                     (570)    (300)     (79)
          State                       (115)                  
                                                (60)     (16)
                                      (685)                  
                                               (360)     (95)
                                                             
        Total                         2,352             1,451
                                               1,858
     Income tax expense differs from the normal tax rate as follows :
                                        1997    1996     1995
                                                             
       Statutory tax rate                34%     34%      34%
       Increase in income taxes                              
       caused by:
          State income taxes               6       6        6
          Other, net                                         
                                           -       -        1
                                                             
       Effective tax rate                40%     40%      41%

      The  tax effects of temporary differences that give rise to significant
portions of the deferred tax assets and deferred
 tax liabilities at February 1, 1997 and February 3, 1996 are presented below
(in thousands):

                                        1997    1996
       Deferred tax assets -                        
       current:
                                                    
       Allowance for doubtful             88      85
       accounts
       Insurance reserves                 50      50
       Merchandise inventories         1,165     640
       Deferred compensation                        
                                         312     235
                                      $1,615        
                                               1,010
       Deferred tax liability -                     
       noncurrent:
       Property and equipment                       
                                         146     226
      The  net  deferred tax asset relates solely to future deductible temporary
differences and there is no valuation allowance.  Management believes that it is
more likely than not that the Company will fully realize the gross deferred  tax
assets;  however, there can be no assurances that the Company will generate  the
necessary adjusted taxable income in any future periods.

7.   Stockholders' Equity and Stock Options

     The Company has authorized 1,000,000 shares of preferred stock, par value
$.01 per share.  This preferred stock may be issued in one or more series  and
the  terms  and  rights  of  such stock will be determined  by  the  Board  of
Directors.  No preferred shares were issued and outstanding at either February
1, 1997 or February 3, 1996.

      The  Company  has  reserved 1,000,000 shares of  its  common  stock  for
issuance  to key employees under its current stock option and equity incentive
plan  which was adopted in April 1993 and amended June 1995.  The plan  has  a
term  of ten years.  The Compensation Committee of the Board of Directors  may
grant  incentive  or  non-qualified  stock options,  restricted  stock,  stock
appreciation rights and other stock-based and cash awards under the provisions
of the plan.  The exercise price of incentive stock options is the fair market
value  of the stock at the date of the grant, plus ten percent if the employee
possesses  more  than ten percent of the total combined voting  power  of  all
classes of the Company's stock.  Options granted may have a term of up to  ten
years,  except that incentive stock options granted to stockholders  who  have
more  than ten percent of the Company's voting stock at the time of the  grant
may  have a term of up to five years.  Any unexercised portion of the  options
will   automatically  and  without  notice  terminate  upon   the   applicable
anniversary of the issuance date or termination of employment.  The  following
table summarizes the stock option activity for the periods indicated:

                                                   Range of
                                          Shares     Exercise
                                                       Prices
                                                             
         Options outstanding, fiscal      30,696       $5.999
         1994
                                                             
         Granted                         318,238   8.04-8.845
         Exercised                             -            -
         Terminated                     (22,558)  5.999-8.845
         Options outstanding, fiscal     326,376  5.999-8.845
         1995
                                                             
         Granted                          34,727        9.979
         Exercised                         (319)        9.979
         Terminated                     (12,927)  5.999-9.979
         Options outstanding, fiscal     347,857  5.999-9.979
         1996
                                                             
         Granted                          58,276      14.643-
                                                       17.548
         Exercised                             -            -
         Terminated                     (10,500)       5.999-
                                                       17.548
         Options outstanding, fiscal     395,633       5.999-
         1997                                          17.548
                                                             
         Options exercisable, fiscal     207,470       5.999-
         1997                                          17.548

      At  February 1, 1997, the three ranges of exercise prices and  weighted-
average  remaining  contractual life of outstanding  options  were  $5.999  to
8.845,   $9.979,  and  $14.643-17.548,  and  eight,  nine,  and   ten   years,
respectively.   The  number of options exercisable  was  30,696,  34,727,  and
142,047, respectively.

      The  number of shares and exercise prices have been restated to  reflect
the  five percent stock dividend in fiscal 1997 and fiscal 1996, and  the  ten
percent  stock dividend in fiscal 1995.

      Additionally, as of February 1, 1997, restricted stock awards for up  to
$56,700  market value of common stock were outstanding under the plan.   These
awards  may be exercised over the remaining four-year vesting period in  equal
annual  installments  at  the  fair market  value  of  common  stock  on  such
installment  vesting  date.   After  giving  effect  to  the  outstanding  and
exercised  awards,  and based upon the price of common stock  on  February  1,
1997, the Company may award 600,005 shares or options under the plan.
      The  per  share  weighted-average fair value of options  granted  during
fiscal  1996  under the non-qualified plan and incentive plan  is  $2.78.   No
options  were  granted  during fiscal 1996 under the incentive  plan.   During
fiscal  1997,  the  fair  value  of options  granted  were  $4.08  and  $4.80,
respectively.  The fair values are calculated using the Black Scholes  option-
pricing  module  which assumes that the options have lives of approximately  9
years,  a 1997 expected dividend yield of zero percent, the risk free interest
rate at the date of the grant is 5.1% and volatility is 41.8%.

      No  compensation expense for the options granted during fiscal 1996  and
fiscal  1997  under the non-qualified and incentive plans  is  recorded.   Had
compensation expense been recorded at February 1, 1997 and February  3,  1996,
the  Company's net income would have been reduced to approximately  $3,475,000
and  $2,642,000 respectively, and net income per share would have been reduced
to $.61 and $.50, respectively.

      Pro  forma net income reflects only options granted in fiscal year  1997
and  1996.   Therefore, the full impact of calculating compensation  cost  for
stock  options under SFAS No. 123 is not reflected in the pro forma net income
amounts  presented  above  because compensation cost  is  reflected  over  the
options'  vesting period of up to ten years and compensation cost for  options
granted prior to January 29, 1995 is not considered.

8.   Retirement and Benefit Plans

      The Company has a profit sharing retirement plan with a 401(k) provision
that  allows participants to contribute up to 15 percent of their compensation
before income taxes.  Eligible participants are employees at least 21 years of
age with one year of service.  The Company's Board of Directors will designate
annually  the  amount  of  the  profit sharing contribution  as  well  as  the
percentage  of  participants'  compensation  that  it  will  match  as  401(k)
contributions.  For the years ended February 1, 1997, February  3,  1996,  and
January  28,  1995, the Company contributed approximately  $108,000,  $81,000,
and $43,000, respectively, to the 401(k) plan.

      The  Company  has reserved 200,000 shares of common stock for  employees
under its stock purchase plan which covers all employees who meet minimum  age
and  service requirements.  The Company's management will determine from  time
to  time the amount of any matching contribution as well as the percentage  of
participants' compensation that it will match as purchase contributions.
The purchase price of shares covered under the plan is fair market value as of
the date of purchase in the case of newly issued shares and the
actual  price  paid  in  the  case of open market  purchases.   The  plan  was
implemented in January 1994.  For the years ended February 1, 1997,   February
3,  1996,  and  January  28, 1995, the Company's matching  contributions  were
approximately  $66,000, $48,000 and $35,000 and approximately  22,000,  23,000
and 18,000 shares were issued, respectively.

9.   Related Party Transactions

     Rent on the Norman, Oklahoma store and certain related facilities is paid
to  parties related to the Company's Chairman.  The store lease terms in 1997,
1996,  and  1995,  provided for payment of percentage  rent  equal  to  (four)
percent  of  sales  plus  certain ancillary costs.   During  the  years  ended
February  1, 1997, February 3, 1996, and January 28, 1995, the total  of  such
rent  for the store and certain related facilities was approximately $137,000,
$140,000, and $133,000, respectively.

     The  Company leases certain office space, a distribution center  facility
and  retail  space from a limited partnership whose partners are  stockholders
and  directors of the Company.  The term of the office space lease is  sixteen
years  commencing April 1, 1996, with annual  rent payments of  $158,000  plus
insurance, utilities, and property taxes until April, 2000, at which time  the
rent will be $180,000 plus insurance, utilities and property taxes, increasing
$2,500  per  year until expiration of the lease.  The term of the distribution
center  lease  is  sixteen years commencing July 1, 1996, with  annual  rental
payments of $338,438 plus insurance, utilities and property taxes until  July,
2001, at which time the annual rent will increase annually on a fixed scale up
to  a maximum of $419,951 during the final year of the lease.  The term of the
retail  space lease is twelve years commencing June 4, 1996, with  payment  of
percentage rent equal to four percent of sales plus insurance, utilities,  and
property taxes.

      See note 12 for information concerning the employment contracts with the
Company's Chairman of the Board, Chief Executive Officer and President.

10.  Facility Leases

      The  Company  conducts a majority of its retail operations  from  leased
store  premises under leases that will expire within the next ten  years.   In
addition  to  minimum rental payments, certain leases provide for  payment  of
taxes,  maintenance,  and percentage rentals based upon  sales  in  excess  of
stipulated amounts.

      Minimum  rental  commitments  (excluding  renewal  options)  for  store,
distribution   premises,  office  space  and  equipment  under   noncancelable
operating  leases having a term of more than one year as of February  1,  1997
were as follows (in thousands):

                         Fiscal year        
                         ending:
                         1998             $ 3,874
                         1999               3,931
                         2000               3,972
                         2001               3,800
                         2002               3,662
                         2003 and          19,924
                         subsequent
                                                 
                              Total       $39,163
                                            

Total  rental expense for the years ended February 1, 1997, February 3,  1996,
and January 28, 1995, was as follows (in thousands):

                            1997       1996       1995
                                                      
  Base rent               $2,806      2,222      1,791
  Additional amounts                                  
  computed                 1,261      1,112        922
     as percentage of
  sales
                                                      
     Total                $4,067      3,334      2,713

11.  Business Concentrations

    During  fiscal  1997  and 1996, more than 95% and 90% respectively,  of  the
ladies' apparel sales were attributable to the Company's product development and
private label programs.  The breakdown of total sales between ladies' and  men's
apparel  was  approximately 78% and 22%  for fiscal 1997 and  80%  and  20%  for
fiscal 1996, respectively.

    The  product  development programs result in a substantial  portion  of  the
Company's purchases of raw materials being concentrated among a small  group  of
vendors,  of which some are located outside of the United States.  CMT  acts  as
the  Company's  agent in the purchase of the raw materials,  including  fabrics,
linings,  buttons,  etc.,  and  supervises  the  manufacturing  process  of  the
Company's  merchandise with manufacturing contractors.   In  the  event  of  the
termination  of  the  CMT  relationship  or  other  of  the  Company's  vendors,
management  believes that in most instances more than one new  vendor  would  be
required  to  replace  the  loss  of a principal  vendor.   Although  management
believes  that replacement vendors could be located, if any buying  relationship
is  terminated and until replacement vendors are located, the operating  results
of the Company could be materially adversely affected.

   The Company's sales are directly impacted by regional and local economics and
consumer confidence.  The amount of disposable income available to consumers, as
well  as  their perception of the current and future direction of  the  economy,
impact  their level of purchases.  The consumer demand for the Company's apparel
fluctuates according to changes in customer preferences dictated by fashion  and
season.   In  addition, the Company's sales are subject to seasonal  influences,
with  the  major portion of sales being realized during the fall  season,  which
includes  the back-to-school and the holiday selling seasons.  Such fluctuations
could  affect  sales  and the valuation of inventory, since the  merchandise  is
placed in the production process, or ordered, well in advance of the season  and
sometimes before fashion trends are evidenced by consumer purchases.

12.  Commitments and Contingent Liabilities

   The Company issues letters of credit which are used principally in overseas
buying,  cooperative  buying programs, and for other contract  purchases.   At
February  1,  1997,  the Company had outstanding, pursuant to  such  facility,
approximately  $939,000 in letters of credit to secure orders  of  merchandise
from various domestic and international vendors.

    The Company currently has an employment agreement with the Chairman of the
Board  which  continues until January 31, 1998.  Pursuant to  this  agreement,
dated January 31, 1993, he is paid an annual salary of $180,000 plus an annual
performance  bonus  and deferred annual compensation of $25,000.   Subject  to
certain terms, at the end of the agreement, the Chairman's employment will  be
converted  to that of a part-time consultant for a period of ten years  at  an
annual salary of $50,000.
   The Company also has employment agreements with the Chief Executive Officer
and  the  President which terminate on January 31, 1998.  The Chief  Executive
Officer's  agreement, dated January 31, 1993, and amended  January  31,  1995,
provides for annual compensation of $220,000 plus an annual performance bonus.
The  President's  agreement, dated January 31, 1993 and  amended  January  31,
1995,  provides for annual compensation of $160,000 plus an annual performance
bonus.  Neither of these contracts provides for deferred compensation or part-
time consultant positions after the termination dates of such contracts.

     The   Company  is  involved  in  various  claims,  administrative  agency
proceedings and litigation arising out of the normal conduct of its  business.
Although  the  ultimate outcome of such litigation cannot  be  predicted,  the
management  of  the  Company, after discussions with  counsel,  believes  that
resulting  liability,  if  any,  will not have  a  material  effect  upon  the
Company's financial position or results of operations.

13.   Quarterly  Financial Data (Unaudited - in thousands,  except  per  share
data)

Summarized quarterly financial results are as follows:

                               First  Second  Third  Fourth
                                                           
 52    Weeks    Ended                                      
 February 1, 1997
 Sales                        $24,52  22,391 29,397  31,947
                                   2
 Gross   profit    on          8,492   8,048 10,512  11,665
 sales
 Net earnings                    606     578  1,144   1,200
 Net   earnings   per            .11     .10    .20     .21
 common share
                                                           
                                                           
 53    Weeks    Ended                                      
 February 3, 1996
 Sales                        $21,31  19,069 25,415  28,464
                                   6
 Gross   profit    on          7,448   6,970  9,065  10,336
 sales
 Net earnings                    486     508    796     997
 Net   earnings   per            .09     .10    .15     .19
 common share
                                                           
ITEM 9.   CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
          ACCOUNTING AND CONSOLIDATED FINANCIAL DISCLOSURE

          None
                                        
                                    PART III

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

      The  information  required by this item with respect  to  directors  and
executive  officers  of  the  Company is  incorporated  by  reference  to  the
registrant's  definitive  proxy  statement for  its  1997  annual  meeting  of
stockholders.

ITEM 11.  EXECUTIVE COMPENSATION

     The information required by this item is incorporated by reference to the
registrant's  definitive  proxy  statement for  its  1997  annual  meeting  of
stockholders.

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The information required by this item is incorporated by reference to the
registrant's  definitive  proxy  statement for  its  1997  annual  meeting  of
stockholders.

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     The information required by this item is incorporated by reference to the
registrant's  definitive  proxy  statement for  its  1997  annual  meeting  of
stockholders.

                                    PART IV.

ITEM  14.  EXHIBITS, CONSOLIDATED FINANCIAL STATEMENT SCHEDULE AND REPORTS  ON
FORM 8-K

(a)  The following documents are filed as part of this report:

    (1)      Consolidated  Financial Statements.  See  Index  to  Consolidated
Financial Statements on page 16.

    (2)    Consolidated Financial Statement Schedule.  The following financial
statement    schedule    for    the    52    Weeks    ended    February     1,
1997, 53 Weeks ended February 3, 1996, and 52 Weeks ended January 28, 1995, is
included in this report after the
            signature page:

        Independent  Auditors'  Report  on  Consolidated  Financial  Statement
Schedule    35

       Schedule II - Valuation Account                               36

    (3)     Exhibits.   Copies of the following documents are exhibits to this
report:  (see Index to Exhibits on page                      37).

    Certain  of the exhibits to this filing contain schedules which have  been
omitted in accordance with applicable regulations.
The Company undertakes to furnish supplementary a copy of any omitted schedule
to the SEC upon request.

(b)   Reports on Form 8-K:  There were no reports on Form 8-K for the  quarter
ended  February 1, 1997.
                                   SIGNATURES

    Pursuant   to   the   requirements  of  Section   13  or  15  (d)  of  the
Securities  Exchange Act of 1934, the registrant has duly caused this   report
to    be   signed   on  its  behalf   by   the   undersigned,  thereunto  duly
authorized.

                              HAROLD'S STORES, INC.

                  By:/s/H. Rainey Powell, Date: April 30, 1997
                           H. Rainey Powell, President

                                        
  Pursuant  to  the requirements of the Securities Exchange Act of  1934  this
report  has  been  signed  below by the following persons  on  behalf  of  the
Registrant and in the capacities shown, and on the dates indicated.

                Signature                                                Title
Date

/s/      Harold     G.     Powell     ________________________________________
Chairman of the Board and Director      April 30, 1997
Harold G. Powell

/s/Rebecca  P. Casey                     Chief Executive Officer and  Director
April 30, 1997
Rebecca P. Casey

/s/H.  Rainey  Powell                     President, Chief  Financial  Officer
April 30, 1997
H. Rainey Powell                        and Director

/s/Lisa  P.  Hunt                         Director                  April  30,
1997
Lisa P. Hunt

/s/Kenneth C. Row                       Executive Vice President and  Director
April 30, 1997
 Kenneth C. Row

/s/Linda   L.   Daugherty                    Vice-President   and   Controller
April 30, 1997
Linda L. Daugherty                      (Chief Accounting Officer)

/s/Michael  T.  Casey                     Director                  April  30,
1997
Michael T. Casey

                                        Director
Gary C. Rawlinson

/s/William   F.  Weitzel_______________________________________       Director
April 30, 1997
William F. Weitzel

/s/James     R.    Agar___________________________________________    Director
April 30, 1997
 James R. Agar

                                         Director
 W. Howard Lester owar


/s/Robert   Brooks   Cullum,  Jr.__________________________________   Director
April 30, 1997
 Robert Brooks Cullum, Jr.                   owar



INDEPENDENT AUDITORS' REPORT ON CONSOLIDATED FINANCIAL
STATEMENT SCHEDULE


The Board of Directors and Stockholders
Harold's Stores, Inc.:


  Under date of March 31, 1997, we reported on the consolidated balance sheets
of  Harold's Stores, Inc. and subsidiaries as of February 1, 1997 and February
3,  1996,  and  the related consolidated statements of earnings, stockholders'
equity  and cash flows for the 52 week period ended February 1, 1997,  the  53
week period ended February 3, 1996,  and the 52 week period ended January  28,
1995,  which  are included in the annual report on Form 10-K for the  52  week
period  ended  February  1,  1997.   In connection  with  our  audits  of  the
aforementioned  consolidated financial statements, we also  have  audited  the
related  consolidated financial statement schedule listed in Item 14(a)(2)  of
Form   10-K.    This   consolidated  financial  statement  schedule   is   the
responsibility of the Company's management.  Our responsibility is to  express
an  opinion  on this consolidated financial statement schedule  based  on  our
audits.

  In  our  opinion,  such  consolidated  financial  statement  schedule,  when
considered in relation to the basic consolidated financial statements taken as
a  whole, presents fairly, in all material respects, the information set forth
therein.




                                                         KPMG PEAT MARWICK LLP

Oklahoma City, Oklahoma
March 31, 1997

                                                            Schedule II

                     HAROLD'S STORES, INC. AND SUBSIDIARIES
                                VALUATION ACCOUNT
                                 (In Thousands)

                                                          
                                                          
                              Addit  Additio              
                     Balanc   ions-    ns-    Deducti  Balan
                      e at    Charg  Recover   ons-    ce at
    Description      Beginn   ed to   ies of  Write-    End
                     ing of   Expen  Account  off of     of
                     Period     se      s     Account  Perio
                                     Written     s       d
                                       Off
52 Weeks ended                                               
February 1, 1997:       $200               49     168     215
Allowance        for             134
doubtful receivables
                                                             
53 Weeks ended                                               
February 3, 1996:                                            
Allowance        for    $175               34     118     200
doubtful receivables             109
                                                             
52 Weeks ended                                               
January 28, 1995:                                            
Allowance        for    $175               34      95     175
doubtful receivables              61
                                        
                                        
                                        
                                INDEX TO EXHIBITS

No.                            Description
     
3.1  Certificate of Incorporation of Registrant (Incorporated by
     reference to Exhibit 3.1 to Form 8-B Registration Statements,
     Registration No. 1-10892).
     
3.2  By-laws of Registrant (Incorporated by reference to Exhibit 3.2
     to Form 8-B Registration Statement, Registration No. 1-10892).
     
4.1  Specimen Certificate for Common Stock (Incorporated by
     reference to Exhibit 4.1 to Form S-1 Registration Statement,
     Registration No. 33-15753).
     
9.1  Stockholders' Agreement Among Certain Stockholders of
     Registrant dated August 20, 1987 (Incorporated by reference to
     Exhibit 9.1 to Form S-1 Registration Statement, Registration
     No. 33-15753).
     
10.1 Lease Agreement dated May 1, 1987 by and between Harold's of
     Norman, Inc. and Powell Properties, Inc. (Incorporated by
     reference to Exhibit 10.1 to Form S-1 Registration Statement,
     Registration No. 33-15753).
     
10.2 Lease Agreement dated May 1, 1987 by and between Harold's of
     Norman, Inc. and Ruby K. Powell (Incorporated by Reference to
     Exhibit 10.2 to Form S-1 Registration Statement, Registration
     No. 33-15753).
     
10.3 Lease Agreement dated October 31, 1985 by and between Harold's
     Men's Apparel, Inc. predecessor to Harold's of Norman, Inc. and
     Highland Park Shopping Village (Incorporated by Reference to
     Exhibit 10.9 to Form S-1 Registration Statement, Registration
     No. 33-15753) and Amendment to Lease dated June 15, 1988.
     (Incorporated by reference to Exhibit 10.8 to Form 10-K for the
     year ended January 31, 1989).
     
10.4 Lease Agreement dated November 1, 1990, by and between
     Registrant and Michael T. Casey, Trustee (329 Partners-I
     Limited Partnership).  (Incorporated by reference to Exhibit
     10.29 to Form 10-K for the year ended February 2, 1991).
     
10.5 Amended and Restated Lease Agreement dated April 1, 1996, by
     and between Registrant and 329 Partners-II Limited
     Partnership. (Dallas Buying Office).  (Incorporated by
     reference to Exhibit 10.22 to Form 10-K for the year ended
     February 1, 1992).
     
10.6 Lease Agreement dated October 4, 1991, by and between
     Registrant and 329 Partners-II Limited Partnership.  (East
     Lindsey Warehouse facility, Norman, Oklahoma). (Incorporated
     by Reference to Exhibit 10.22 to Form 10-K for the year ended
     February 1, 1992).
     
10.7 Lease Agreement effective May 1, 1996 between Registrant and
     Carousel Properties, Inc. (Campus Corner Store, Norman,
     Oklahoma) (Incorporated by reference to Exhibit 10.7 to Form s-
     2 Registration Statement, Registration No. 333-04117) and
     amendment to Lease Agreement dated June 28, 1996.
     (Incorporated by reference to Exhibit 10.1 to Form 10-Q for
     the quarter ended November 2, 1996).
     
10.8 Agreement effective June 1, 1994 between Registrant and CMT
     Enterprises, Inc. (Incorporated by reference to Exhibit 10.8
     to Form S-2 Registration Statement, Registration No. 333-
     04117).
     
10.9 Employment and Deferred Compensation Agreement dated January
*    31, 1993 between Registrant and Harold G. Powell (Incorporated
     by reference to Exhibit 10.21 to Form 10-K for year ended
     January 30, 1993).
     
10.1 Employment and Deferred Compensation Agreement dated January
  0* 31, 1993 between Registrant and Rebecca Powell Casey, as
     amended by Amendment No. 1 dated as of April 28, 1995
     (Incorporated by reference to Exhibit 10.10 to Amendment No. 1
     to Form S-2 Registration Statement, Registration No. 333-
     04117).

     
10.1 Employment  and Deferred Compensation Agreement  dated  January
  1* 31, 1993 between Registrant and H. Rainey Powell, as amended by
     Amendment  No.  1  dated as of April 28, 1995 (Incorporated  by
     reference  to  Exhibit 10.11 to Amendment No.  1  to  Form  S-2
     Registration Statement, Registration No. 333-04117).
     
10.1 Form  of  Indemnification  Agreement  between  Registrant   and
 2   members of its Board of Directors (Incorporated by reference to
     Exhibit  10.12 to Form S-2 Registration Statement, Registration
     No. 333-04117).
     
10.1 Amended  and Restated Lease Agreement dated as of June 3,  1996
 3   between  Registrant  and  329 Partners II  Limited  Partnership
     (East    Lindsey   Warehouse   Facility,   Norman,    Oklahoma)
     (Incorporated by reference to Exhibit 10.13 to Amendment No.  1
     to  Form  S-2  Registration Statement,  Registration  No.  333-
     04117).
     
10.1 Lease  Agreement  dated as of May 31, 1996  between  Registrant
 4   and  329  Partners  II  Limited  Partnership  (Proposed  Outlet
     Store,  Norman, Oklahoma) (Incorporated by reference to Exhibit
     10.14  to  Amendment No. 1 to Form S-2 Registration  Statement,
     Registration No. 333-04117).
     
10.1 Second  Amended  and Restated Credit Agreement  dated  February
 5   28,  1996 between Registrant and Boatmen's First National  Bank
     of  Oklahoma  (Incorporated by reference to  Exhibit  10.15  to
     Amendment   No.   1   to   Form  S-2  Registration   Statement,
     Registration No. 333-04117).
     
10.1 Amended and Restated Term Loan and Security Agreement dated  as
 6   of  November 6, 1996 among CMT Enterprises, Inc. (as borrower),
     Franklin  I. Bober (as Guarantor) and the Company (as  lender).
     (Incorporated  by reference to Exhibit 10.2 to  Form  10-Q  for
     the quarter ended November 2, 1996).
     
22.1 Subsidiaries  of the Registrant (Incorporated by  Reference  to
     Exhibit  22.1 to Form 8-B Registration Statements, Registration
     No. 1-10892).
     
23.1 Consent of KPMG Peat Marwick LLP.
     
27.1 Financial Data Schedule.
___________________________
*  Constitutes  a  management contract or compensatory plan  or  arrangement
required to be filed as an exhibit to this report.

INDEPENDENT AUDITORS' CONSENT                                Exhibit 23.1


The Board of Directors and Stockholders
Harold's Stores, Inc.:


   We  consent  to incorporation by reference in the registration  statement
(No.  33-68604)  on Form S-8 of Harold's Stores, Inc. of our  reports  dated
March  31,  1997,  relating to the consolidated balance sheets  of  Harold's
Stores, Inc. and subsidiaries as of February 1, 1997, and February 3,  1996,
the  related consolidated statements of earnings, stockholders'  equity  and
cash  flows,  and the related consolidated financial statement schedule  for
the 52 week period ended February 1, 1997, the 53 week period ended February
3, 1996, and the 52 week period ended January 28, 1995, which reports appear
in the February 1, 1997, annual report on Form 10-K of Harold's Stores, Inc.




                                                       KPMG PEAT MARWICK LLP



Oklahoma City, Oklahoma
May 2, 1997




<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          FEB-01-1997
<PERIOD-END>                               FEB-01-1997
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<EPS-DILUTED>                                        0
        

</TABLE>


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