HAROLDS STORES INC
10-K, 1998-05-01
FAMILY CLOTHING STORES
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                               59
               SECURITIES AND EXCHANGE COMMISSION
                       Washington, D.C.  20549
                   __________________________


                              FORM 10-K
        Annual Report Pursuant to Section 13 or 15(d) of
               the Securities Exchange Act of 1934
                                
  For the fiscal year ended January                Commission File No. 1-
              31, 1998                                      10892
                                
                      HAROLD'S STORES, INC.
     (Exact name of registrant as specified in its charter)
                                
                 Oklahoma                               73-1308796
     (State or other jurisdiction of                 (I.R.S. Employer
      incorporation or organization)               Identification No.)
                     
     765 Asp Norman, Oklahoma  73069                  (405) 329-4045
     (Address of  principal executive                 (Registrant's
                 offices)                           telephone number,
                (Zip Code)                            including area
                                                          code)
                                                             
    Securities registered pursuant to                        
        Section 12(b) of the Act :                     Name of each
                                                         exchange
           Title of each class                     on which registered
                                                             
      Common Stock, $0.01 Par Value                   American Stock
                                                         Exchange
                                                             
                                
                                
  Securities registered pursuant to Section 12(g) of the Act :
                              None


     Indicate by check mark whether the registrant (1) has
filed all reports to be filed by Section 13 or 15 (d ) of
the Securities Exchange Act of 1934 during the preceding
12 months (or for such shorter period that the Registrant
was required to file such reports), and (2) has been
subject to such filing requirements for the past 90 days.


           Yes      X      .                   No              .

      Indicate  by check mark if disclosure of  delinquent
filers  pursuant  to  Item 405 of Regulation  S-K  is  not
contained herein, and will not be contained, to  the  best
of   registrant's  knowledge,  in  definitive   proxy   or
information statements incorporated by reference  in  Part
III of this Form 10-K or any amendment to this Form 10-K [
]

      At  March 27, 1998 the aggregate market value of the
Registrant's  Common  Stock  held  by  non-affiliates  was
$24,363,115  based  on a value of $7.00   per  share,  the
closing  price of Common Stock as quoted by  the  American
Stock Exchange on that date.

      On  March 27, 1998 the registrant had 6,054,226 shares of
Common Stock outstanding.
                                
               DOCUMENT INCORPORATED BY REFERENCE:

     Information required by Part III of Form 10-K is
incorporated by reference from the Registrant's definitive
proxy statement for its 1998 Annual Meeting of
Shareholders.
              Harold's Stores, Inc. & Subsidiaries
                            Index to
                   Annual Report on Form 10-K
           For the Fiscal Year Ended January 31, 1998
                                
Part I.                                                                Page

     Item  1     Business                                                 3

     Item  2.  Properties                                                 9

     Item  3.  Legal Proceedings                                         11

      Item   4.   Submission of Matters to  a  Vote  of  Security
      Holders                                                            11

Part II.

      Item    5.  Market  for the Registrant's Common  Stock  and
      Related Stockholder Matters                                        11

     Item   6. Selected Consolidated Financial Data                      12

     Item   7. Management's Discussion and Analysis of Financial
     Condition and Results of Operations                                 13
          
     Item   8.   Consolidated   Financial   Statements   and
     Supplementary Data                                                  17

      Item   9. Changes in and Disagreements with Accountants  on
Accounting and Consolidated Financial Disclosure                         33
         
Part III.

     Item 10.  Directors and Executive Officers of the Registrant        33

     Item 11.  Executive Compensation                                    33

     Item  12.  Security Ownership of Certain Beneficial  Owners
     and Management                                                      33

     Item 13.  Certain Relationships and Related Transactions            33

Part IV.

       Item   14.   Exhibits,  Consolidated  Financial  Statement
Schedule and Reports on Form 8-K                                         34

Signatures                                                               35

                             PART I.

ITEM 1.  BUSINESS

General

      Harold's  Stores, Inc. and its wholly-owned  subsidiaries
collectively ("Harold's" or the "Company"), through a  42-store
location chain of women's and men's specialty apparel stores in
17 states, offers high-quality, classically inspired apparel to
the upscale, quality-conscious consumer primarily in the 20  to
50  year old age group.  The stores typically are strategically
located  in  shopping  centers and  malls  with  other  upscale
specialty  retailers and are enhanced by  an  eclectic  mix  of
antiques, together with specially designed fixtures and  visual
props,  to  create an appealing stage for presentation  of  the
Company's   distinctive   women's   and   men's   apparel   and
accessories.  More than 90% of sales consists of the  Company's
designs  controlled by Harold's own stylists and designers  and
resourced by Harold's buyers from domestic, European and  Asian
manufacturers.   The remainder consists of branded  merchandise
selected to complement Harold's merchandise presentation.   See
"Business- Product Development and Sourcing Programs."

      The  Company's  42 stores are comprised of  27  full-line
women's  and  men's  apparel stores, two stores  which  have  a
product  line  principally of ladies' apparel  with  a  limited
presentation  of men's sportswear featuring the  Company's  Old
School  Clothing  brand, nine stores featuring women's  apparel
only  and four outlet stores to clear markdowns and slow-moving
merchandise,   in   addition  to  some   merchandise   produced
specifically for the outlets.  In addition to the  stores,  the
Company  has  a direct response "mail order" catalog  business.
Store  occupancy costs include base and percentage rent, common
area   maintenance  expense,  utilities  and  depreciation   of
leasehold improvements.

      There was a decline in comparable store sales of 5.4% for
fiscal  1998,  compared to a decline of 0.5% for  fiscal  1997.
The  Company  believes that the decrease  in  comparable  store
sales  for comparable periods is primarily attributable to  the
opening  of  second  stores in several key markets,  including:
Birmingham,  Alabama;  Norman,  Oklahoma;  Memphis,  Tennessee;
Dallas and Houston, Texas; and Washington, DC, as well as   the
selection  of  fashion trends that did  not  sell  as  well  as
anticipated.  The Company's average sales per square  foot  for
stores  open during the entire fiscal year were $529  and  $615
for  fiscal  1998 and fiscal 1997, respectively.   The  Company
believes  its  sales per square foot are higher  than  industry
averages for similar stores.

      The  Company  believes that its future  success  will  be
achieved  by  expanding  the number of its  women's  and  men's
apparel  stores,  increasing sales momentum at existing  stores
and increasing circulation of its direct response catalog.  The
Company  recently embarked on an aggressive expansion  program,
adding in the aggregate 13 retail stores during fiscal 1997 and
fiscal  1998  and thereby increasing the chain store  count  by
approximately 30%.

      The  Company's  expansion plan  will  continue  to  focus
primarily on markets currently served by the Company and in new
markets that represent a geographical progression from existing
markets.  Thus far during fiscal 1999, the Company has opened a
second  store in San Antonio, Texas.  With the opening  of  the
new  San  Antonio store, the original San Antonio  location  is
currently scheduled to be closed and consolidated with the  new
location  during  fiscal  1999.  Three  additional  stores  are
planned  for  opening  during the balance  of  fiscal  1999  in
regional shopping malls.

      The  Company operates on a 52-53 week fiscal  year  which
ends  on the Saturday closest to January 31. References  herein
to fiscal 1999, fiscal 1998, fiscal 1997, and fiscal 1996 refer
to  the fiscal years ended January 30, 1999, January 31,  1998,
February 1, 1997, and February 3, 1996, respectively.

Retail Merchandising

      The  Company's   merchandise  mix   in   women's  apparel
includes  coordinated  sportswear, dresses,  coats,  outerwear,
shoes   and   accessories,  in  updated  classic   styles.    A
fundamental feature of the Company's marketing strategy is  the
development  of  original exclusive and semi-exclusive  apparel
items.  The Company estimates that more than 95% of its women's
apparel   sales  are  attributable  to  the  Company's  product
development  and proprietary label programs.  In  fiscal  1998,
women's apparel accounted for approximately 77% of sales.

     The men's apparel product line includes tailored clothing,
suits,  sportcoats, furnishings, sportswear,  and  shoes.   The
style  is  principally what is known in the  apparel  trade  as
"updated  traditional,"  classic styling  with  a  contemporary
influence.  The young executive and college markets account for
a  substantial portion of the Company's men's store sales.   In
fiscal  1998, the Company's proprietary label apparel accounted
for  more than 90% of total men's sales.  The majority  of  the
men's  proprietary label sales are in the Company's Old  School
Company  and  Harold Powell Clothing lines.   In  fiscal  1998,
men's apparel accounted for approximately 23% of  sales.

      The following table sets forth the approximate percentage
of  sales  attributable  to the various merchandise  categories
offered by the Company in the past three fiscal years:

                        Fiscal 1998     Fiscal 1997      Fiscal 1996
                             (Dollar amounts in thousands)
                                           
                                                                   
Women's Merchandise                                                
     Sportswear        $81,408  67.9%    $72,808  67.3%    $65,009  69.0%
     Shoes               4,827  4.0       5,422    5.0       5,196  5.5
     Handbags, Belts     5,899  4.9       5,777    5.3       4,962  5.3
     and Accessories
                                                                 
Men's Merchandise                                                
     Suits,                                                      
Sportcoats, Slacks      10,762  9.0       8,815    8.1       6,493   6.9
and Furnishings
          
     Shoes               1,218  1.0       1,067    1.0         991   1.0
     Sportswear and     14,894  12.4      13,547  12.5     11,256   11.9
Accessories
                                                                 
Other                                                            
                           911  0.8         821 0.8         357  0.4
                                                                 
          Total:       $119,91  100.0    $108,2 100.0    $94,26  100.0
                             9  %            57 %             4  %
                                                                 
  Company Stores

      The  Company's  42 stores range in size  from   2,100  to
15,000  square feet, with the typical store ranging from  4,000
to  6,000 square feet. The following table lists Harold's store
locations  as of March 27, 1998, with selected information  for
each  location.   Product lines in the  table  are  defined  as
follows:

     W/M      Stores with the Company's full-line women's
              and men's apparel.
     W/OS  Stores  with  the Company's full-line  women's
          apparel and also featuring the Company's "Old School Clothing 
          Company" concept.

     W    Stores featuring women's apparel only.

Metropolitan Location        Type of          Product   Square
   Area                      Location         Lines     Footage
                                                                             
Atlanta, GA Lenox Square     Regional           W/M     6,861
                             Shopping Center
Atlanta, GA Park Place       Specialty           W      3,413
                             Center
Austin, TX  Arboretum        Specialty           W      3,300
            Market Place     Center
Austin, TX  8611 N. Mopac    Free Standing*     W/M    13,200
            Expressway
Baton       Citiplace        Specialty          W/M     5,200
Rouge, LA   Market Center    Center
Birmingham, Riverchase       Regional            W      2,713
AL          Galleria         Shopping Center
Birmingham, The Summit       Specialty          W/M     5,500
AL          Shopping Center  Center
Charlotte,  Shops on the     Specialty           W      4,000
NC          Park             Center
Columbus,   The Mall at      Regional           W/M     6,000
OH          Tuttle Crossing  Shopping Center
Cordova, TN Wolfchase        Regional           W/M     6,302
            Galleria         Shopping Center
Dallas, TX  Dallas Galleria  Regional            W      4,974
                             Shopping Center
Dallas, TX  Highland Park    Specialty          W/M     7,503
            Village          Center
Ft. Worth,  University Park  Specialty          W/M     6,000
TX          Village          Center
Germantown, Saddle Creek     Specialty         W/OS     3,909
TN          South            Center
 (Memphis
metro)
Greenville, Greenville Mall  Regional          W/OS     5,076
SC                           Shopping Center
Hillsboro,  Hillsboro        Outlet Mall*       W/M     5,160
TX          Outlet Mall

Houston, TX      Highland Village   Specialty    W/M     6,189
                                    Center
Houston, TX      Town and Country   Specialty    W/M     5,883
                 Village            Center
Jackson, MS      The Rogue          Free          W      2,100
                 Compound           Standing
Kansas City, MO  Country Club       Regional      W      4,155
                 Plaza              Shopping
                                    Center
Leawood, KS      Town Center        Regional     W/M     5,000
   (Kansas City  Plaza              Shopping
metro)                              Center
Littleton, CO    Park Meadows       Regional     W/M     5,465
   (Denver       Mall               Shopping
metro)                              Center
Louisville, KY   Mall St.           Regional     W/M     4,292
                 Matthews           Shopping
                                    Center
Lubbock, TX      8201 Quaker        Specialty    W/M     3,897
                 Avenue             Center
McLean, VA       Tyson's Galleria   Regional     W/M     5,083
                                    Shopping
                                    Center
Nashville, TN    The Mall at        Regional     W/M     5,975
                 Greenhills         Shopping
                                    Center
Norman, OK       Campus Corner      Specialty    W/M     9,050
                 Center             Center
Norman, OK       575 S.             Free         W/M    15,421
                 University Blvd.   Standing*
Oklahoma City,   106 Park Avenue    Street       W/M     3,760
OK                                  Location
Oklahoma City,   50 Penn Place      Specialty    W/M    14,240
OK                                  Center
Omaha, NE        One Pacific        Specialty     W      3,272
                 Place              Center
Phoenix, AZ      Biltmore Fashion   Regional     W/M     5,033
                 Park               Shopping
                                    Center
Plano, TX        Park and Preston   Free         W/M     5,525
   (Dallas                          Standing
metro)
Raleigh, NC      Crabtree Valley    Regional     W/M     5,205
                 Mall               Shopping
                                    Center
Richmond, VA     River Road         Specialty    W/M     5,000
                 Shopping Center    Center
San Antonio, TX  Broadway and       Free          W      3,312
                 Austin Highway     standing
San Antonio, TX  Alamo Quarry       Specialty    W/M     5,000
                 Market             Center
Sealy, TX        Sealy Outlet       Outlet       W/M     9,000
                 Center             Mall*
St. Louis, MO    Plaza Frontenac    Regional     W/M     4,221
                                    Shopping
                                    Center
Tulsa, OK        Farm Shopping      Specialty    W/M     3,888
                 Center             Center
Tulsa, OK        Utica Square       Regional     W/M     4,625
                                    Shopping
                                    Center
Wichita, KS      The Bradley Fair   Specialty    W/M     5,500
                 Center             Center

  *Outlet Store

      The  employee population of a typical full-line  Harold's
store  consists  of  a  store manager, two  assistant  managers
(women's  and men's), one or two desk associates, and  five  to
seven  sales associates, most of whom work on a flex-time basis
(20-25 hours per week).  Sales associates are paid a commission
against a draw.  Commissions range from 7%  to 10% based on the
type  of  product  sold and the scale of the associate.   Store
managers are paid on a salary plus a performance bonus based on
attainment of sales goals and expense control.

      The  Company's stores generally are open seven  days  per
week  and evenings. In addition to the Company's own "Harold's"
credit  card, the Company accepts VISA, Mastercard and American
Express.
Product Development and Sourcing Programs

      The  Company's product development and sourcing  programs
enable  it  to  offer  exclusive and semi-exclusive  items  not
available  in competing stores or catalogs.  More than  90%  of
sales   is  merchandise  where  the  Company  has  created   or
controlled  the design, demonstrating the Company's  commitment
to a unique product mix.  The Company believes that this unique
product  mix enables it to compete with, and differentiates  it
from,  larger apparel chains by offering customers an exclusive
garment  at  a  price below designers and similar  open  market
merchandise.   Direct creation and control of merchandise  also
enables  the  Company  to improve its  initial  mark  up.   The
Company's private label merchandise consists of items developed
by the Company and manufactured exclusively for the Company and
items  developed  by the Company and manufactured  on  a  semi-
exclusive basis for the Company.

       An   important  component  of   the  Company's   product
development programs is market research of styles and  fabrics.
The  Company's  buyers shop European and domestic  markets  for
emerging  fashion  trends,  for new vendors,  and  for  fabric,
artwork   and   samples  for  new  garment  designs.    Through
sophisticated, computer-aided design technologies, the  product
development  staff  adapts  and  develops  fabric  designs  and
garment  models.   These design models assist  the  Company  in
sourcing  and  in  negotiations with mills  and  vendors.   The
Company's  product development programs allow it to participate
directly  in  the  design  and manufacturing  of  an  exclusive
product  without  investing in costly manufacturing  equipment.
The   Company's   development  program   is   complemented   by
association  with independent buying offices in  New  York  and
Florence, Italy.

      The  Company's product development programs enable it  to
offer new styles, often before similar merchandise is available
at  other  specialty  or department stores  or  catalogs.   The
Company  imports  a  significant  portion  of  its  merchandise
directly  from the United Kingdom, Italy, and through  domestic
importers from the Far East.

      The  Company's merchandisers travel to Europe,  including
popular  fashion meccas such as Paris and Milan, six  to  eight
times  each  year,  searching out  new  styles  and  collecting
vintage  fabrics  and antique wallpaper, and original  art  for
pattern  development.   In addition to purchasing original  art
work   created  for  pattern  development,  merchandisers  have
ongoing  contact  with  several art  studios  in  Europe  where
artists  hand  paint intricate patterns and prints  exclusively
for  the  Company.   The European development  work  helps  the
Company  spot  emerging trends among fashion forward  Europeans
for   development   into   the  Company's  classically-inspired
merchandise.

     The Company's merchandisers review the collected material,
analyze  fashion  directions and  select  the  best  pieces  to
convert into prints and patterns for the next season.  Once the
new  patterns are selected, the team then "specs"  out  various
styles  -  detailing a garment's cut, fit,  fabric,  color  and
trim.   An advanced textile computer-aided design system  makes
designing  new  pieces much easier by providing color  "proofs"
which  allow  the Company to correct inaccuracies in  a  design
before  a  working sample is made.  This process reduces  costs
and  contributes to the inherent value of each item.  After the
specs  have  been  finalized, the piece goods -  materials  for
making   the   product  -  are  ordered   from   domestic   and
international  fabric  mills.   The  finished  fabric  is  then
shipped  to  manufacturers who cut, sew and trim the  completed
design.

      The  Company's line of leather goods is made by  European
craftsmen, primarily in Italy.  Shoes, belts, handbags, wallets
and  other  leather products are co-designed by  the  Company's
merchandisers and Italian artisans.  Italian-made leather goods
are  marketed under a variety of Company-owned labels  and  are
featured in all of the Company's stores and in its catalog.

       During  fiscal  1995,  the  Company  entered  into  a  new
arrangement  with  its largest apparel vendor,  CMT  Enterprises,
Inc. ("CMT").  Previously, Harold's controlled the design process
and  paid  CMT for finished goods when produced and manufactured.
Under   the   new  arrangement,  the  process  has  become   more
verticalized.  CMT acts as the Company's agent in the purchase of
raw   materials  (i.e.  fabrics,  linings,  buttons,  etc.)   and
supervises the manufacturing process of the Company's merchandise
with  manufacturing  contractors.   The  Company  purchases   raw
materials  directly from suppliers and pays for the manufacturing
process as costs are incurred.  CMT is paid a commission based on
actual cutting, sewing and trim costs of the finished goods.  The
Company  believes this relationship with CMT permits the  Company
to  control  the  quality  and cost of  the  Company's  inventory
purchases.  A  substantial portion of the  Company's  merchandise
purchases are concentrated among a small number of vendors.   The
Company   believes  that fewer vendor relationships  advance  the
Company's  product  development objectives by increasing  control
over  the design and manufacturing process. In the event  of  the
termination  of  the CMT relationship or other of  the  Company's
vendors, management believes that in most instances more than one
new        vendor        would       be        required        to
replace  the  loss  of  a principal vendor.  Although  management
believes that replacement vendors could be located, if any buying
relationship  is  terminated and until  replacement  vendors  are
located, the operating results of the Company could be materially
adversely affected.  See "Management's Discussion and Analysis of
Financial  Condition  and  Results of  Operations  -  Results  of
Operations  and  -  Capital Resources, Capital  Expenditures  and
Liquidity and note 11 to Consolidated Financial Statements."

Catalog Publication and Order Fulfillment

      In  March 1990, using an in-house data base, the  Company
mailed  its  first  direct  response catalog  to  over  100,000
addresses.   In addition to contributing to sales, the  catalog
has  become an increasingly important market research  and  new
store promotion tool.  During fiscal 1998, the Company used its
mail  order  buyer  list  (currently  containing  approximately
170,000  names), its retail customer list (currently containing
approximately 200,000 names) and a variety of rental  lists  to
mail  six  issues with an average of 91 pages, and an aggregate
circulation  of  approximately 7.8  million  copies  (including
abridged  issues).  The catalogs are designed and produced  in-
house  with  photography, prepress and printing services  being
outsourced.  On-line computerized inventory systems  and  order
processing  programs offer control of fulfillment and  shipping
times and record the purchase history of catalog buyers and the
performance  of  each  individual  mailing  list.   Orders  are
processed   daily   and  inventory  adjustments   are   managed
accordingly.

       The   direct  response  catalog  has  experienced  sales
increases from $620,000 in fiscal 1992 to $9,039,000 in  fiscal
1998.   As  a  stand-alone venture and as costs  are  currently
accounted, the catalog has recorded a loss from operations each
year.   The  principal reasons for the losses include:  (i)  in
addition  to  its primary merchandising role,  the  catalog  is
employed  as  an  advertising  vehicle  to  stimulate  customer
traffic  in the existing Harold's stores, and also as a  market
research and development tool in connection with expanding  the
chain  into  new  markets; and (ii) at the end  of  a  specific
catalog's  run  the unsold merchandise is reacquired  from  the
catalog  operation  at marked down cost prices  to  allow  such
merchandise  to be sold with a customary profit margin  in  the
Company's  retail stores, and profit is recorded in  the  store
and   is   not   a  component  in  calculating  the   catalog's
profitability.  In addition, the Company does not  account  for
the  advertising and traffic-building benefits of  mailing  the
catalog  to its known retail customers, for any profits  earned
from  catalog close-outs sold in the outlet stores, or for  the
catalog's  contribution  to  developing  potential  new   store
locations.

      Management  continues to control  the  expansion  of  the
Company's catalog operations.  To the extent that the financial
results  of  the catalog operations improve, principally  as  a
consequence  of  increased sales and associated  absorption  of
fixed overhead, net earnings of the Company should  improve  as
a percentage of sales.

Merchandise Inventory, Replenishment and Distribution

     The specialty retail apparel business fluctuates according
to  changes  in  customer preferences dictated by  fashion  and
season.   These  fluctuations affect  the  inventory  owned  by
apparel  retailers, since merchandise usually must  be  ordered
well  in  advance  of the season and sometimes  before  fashion
trends  are  evidenced  by customer purchases.   The  Company's
policy  of carrying basic merchandise items in full assortments
of  sizes and colors requires it to carry a significant  amount
of  inventory.  The Company must enter into contracts  for  the
purchase and manufacture of proprietary label apparel  well  in
advance of its selling seasons.

      The  Company continually reviews its inventory  level  in
order   to   identify   slow-moving  merchandise   and   broken
assortments (items no longer in stock in a sufficient range  of
styles,  colors and sizes) and may use markdowns to clear  this
merchandise.   Markdowns also may be used if inventory  exceeds
customer  demand  for  reasons of style,  seasonal  adaptation,
changes in customer preference, or if it is determined that the
inventory in stock will not sell at its currently marked price.
Such   markdowns  may  have  an  adverse  impact  on  earnings,
depending on their extent and the amount of inventory affected.
The  Company utilizes its four outlet stores to dispose of slow
moving  merchandise.  In addition, slow moving  merchandise  is
periodically  cleared through regional off-site discount  sales
which are promoted under the name "Harold's Warehouse Sale".

      The  Company  operates an 85,000 square foot distribution
facility  capable of processing merchandise for 74  stores,  in
Norman,  Oklahoma.   With a modest additional  investment,  the
facility will have the capability of processing merchandise for
138  stores.   All  of  the  Company's merchandise  will  route
through  the  distribution center from  various  manufacturers.
Each  item  is examined, sorted, tagged with bar coded  tickets
which   track   the  merchandise  for  analysis   by   multiple
parameters, including, vendor lot number, color and size.   The
merchandise  is  then boxed for shipment by company  trucks  or
common   carrier  to  the  Company's  42  stores  and   catalog
operation.  This process is done  in a time sensitive manner in
a substantially paperless environment, utilizing computers, bar
codes and scanners.
Seasonality

     The Company's business follows a seasonal pattern, peaking
twice  a  year  during  the late summer (August  through  early
September)   and   holiday  (Thanksgiving  through   Christmas)
periods.   During  fiscal  1998,  approximately  54%   of   the
Company's sales occurred and substantially all of the Company's
net income was earned during the third and fourth quarters.

Competition

       The  Company's  business  is  highly  competitive.   The
Company's  stores  compete with national and  local  department
stores,  specialty  and discount store chains,  catalogers  and
independent  retail  stores  which  offer  similar   lines   of
specialty   apparel.    Many   of   these   competitors    have
significantly larger sales volumes and assets than the Company.

      Depth  of  selection in sizes and colors  and  styles  of
merchandise,  merchandise procurement and pricing,  ability  to
anticipate  fashion trends and customer preferences,  inventory
control,  reputation,  quality  of  private-label  merchandise,
store design and location, advertising and customer service are
all  important factors in competing successfully in the  retail
industry.   Given the large number of companies in  the  retail
industry,  the  Company  cannot  estimate  the  number  of  its
competitors or its relative competitive position.

      In  addition,  the  success of the  Company's  operations
depends   upon  a  number  of  factors  relating  to   economic
conditions and general consumer spending.  If current  economic
conditions  worsen  and consumer spending  is  restricted,  the
Company's growth and profitability will be negatively impacted.

Customer Credit

      The  Company's  stores accept the proprietary  "Harold's"
credit  card,  and  Visa, Mastercard, and the American  Express
credit  cards.   The Company's catalog operation accepts  VISA,
Mastercard  and the Company's credit card.  Credit  card  sales
were  73% in fiscal 1996, 74% in fiscal 1997, and 76% in fiscal
1998.  In fiscal 1998, 17% of sales were made with the Harold's
credit  card and 59%  were made with third party credit  cards.
The Company maintains a credit department for customer service,
credit   authorizations,  credit  investigation,  billing   and
collections.   As  of January 31, 1998, the allowance  for  bad
debts from Company credit card sales was approximately 0.9%  of
Harold's proprietary credit card sales for fiscal 1998.

     Harold's has offered customers its proprietary credit card
since 1974.  The Company believes that providing its own credit
card  enhances customer loyalty while providing customers  with
additional  credit at costs to the Company significantly  lower
than those charged by outside credit card companies (i.e. Visa,
Mastercard  and American Express).  At January  31,  1998,  the
Company had approximately 57,000 credit accounts, 60% of  which
had been used at least once during the prior 12 months, and the
average  card  holder had a line of $1,000 and  an  outstanding
balance  of  $300.  Charges by holders of the Company's  credit
card during fiscal 1998 totaled approximately $22,900,000.

Advertising

     The  Company maintains an in-house advertising department,
which  has won numerous Addy awards at the local, district  and
national levels.  The advertising department staff produces in-
house  print  advertising for daily and weekly  newspapers  and
other  print  media, and designs the Company's direct  response
catalogs  and  other direct mail pieces. In  fiscal  1998,  the
Company  spent  approximately $10,000,000 (8.3%  of  sales)  on
advertising as compared to $8,000,000 (7.4% of sales) in fiscal
1997.  This  expenditure  includes the production  and  mailing
costs  associated  with the Company's direct response  catalog.
The  advertising department is also involved in the  production
of  quarterly and annual reports to the Company's stockholders,
sales training materials, internal marketing materials, and all
corporate logos and labeling.

Management Information Systems

      The  Company  places  great  emphasis  on  upgrading  and
integrating  its management information systems  ("MIS").   The
Company believes these upgrades will enable it to maintain more
efficient  control of its operations and facilitate faster  and
more   informed   responses  to  potential  opportunities   and
problems.   The Company maintains an MIS team to oversee  these
information  management systems, which  include  credit,  sales
reporting, accounts payable and merchandise control,  reporting
and distribution.
     The  Company  uses  an  integrated  point-of-sale  ("POS")
inventory  and  management system to control merchandising  and
sales   activities.   This  system  automatically  polls   each
location  every  24  hours and provides a  detailed  report  by
merchandise  category  the next morning.  Management  evaluates
this  information  daily and implements merchandising  controls
and  strategies as needed.  The Company's POS system  has  been
updated to allow additional functions to be programmed into the
system.  The POS system provides personnel scheduling and  time
keeping  capabilities, as well as, a customer profile  function
to better identify and track consumer demographics.

     The  Company  continues  to  implement  newer  and  better
inventory control systems.  The Company routinely conducts  its
own  inventory  using  a sophisticated  scanning  system.   POS
scanning  devices  record and track SKU  bar  codes  which  are
assigned  to  every piece of merchandise.  This information  is
downloaded  into  the  Company's  IBM  AS400r  computer   which
generates  a  detailed report within 24 hours of  the  physical
inventory.

     The  Company  has also implemented ARTHURr, a computerized
merchandise planning system which interacts with the  Company's
AS400r   and   Island   Pacific  Systemsr  software.    ARTHURr
facilitates  seasonal  planning by department  and  store,  and
provides certain data for financial planning.

     The Company plans to continue implementing upgrades and
improving its management information system to keep abreast of
the retail industry's increasing technological advances.  The
Company is addressing the need to ensure that its operations will
not be adversely impacted by software or other system failures
related to Year 2000. Management is in the process of working
with its software vendors to assure that the Company is prepared
for the Year 2000.  During fiscal 1999, the Company intends to
invest approximately $1,500,000 in management information system
upgrades and replacements that the Company believes are Year 2000
compliant and should address Year 2000 compliance issues
presently known to the Company.  However, significant uncertainty
exists concerning potential costs and the Company's ability to
identify or address all Year 2000 compliance issues.  Any Year
2000 compliance problem of either the Company or by those with
whom the Company conducts business could have a material adverse
effect on the Company's business, consolidated results of
operations and financial condition.

Trademarks, Service Marks, and Copyrights

    "Harold's", "Harold Powell", "Old School Clothing Company",
"OSCC   Bespoke"   and  other  trademarks  either   have   been
registered,  or have trademark applications pending,  with  the
United  States  Patent  and  Trademark  Office  and  with   the
registries  of  various foreign countries.  The  Company  files
U.S.  copyright registration on the original design and artwork
purchased or developed by the Company.

     The  Company's  two Houston stores and  the  Sealy,  Texas
Outlet bear the name "Harold Powell" rather than "Harold's"  to
avoid  confusion  with an existing local  men's  apparel  store
which  operates in Houston under the name "Harold's" with prior
usage   in   this   market  predating  the  Company's   federal
registration.

Employees

     On  March  27,  1998  the Company  had  approximately  569
full-time  and  753  part-time  employees.   Additionally,  the
Company  hires temporary employees during the peak late  summer
and  holiday seasons.  None of the Company's employees  belongs
to  any  labor  union  and the Company  believes  it  has  good
relations with its employees.

ITEM 2. PROPERTIES

Store Leases

     At  March  27,  1998, the Company owned the Austin  Outlet
store  and leased 41 stores.  The Company believes rent payable
under its store leases is a key factor in determining the sales
volume  at which a store can be profitably operated. The leases
typically  provide for an initial term of 12  years.   In  most
cases,  the  Company pays a base rent plus  a  contingent  rent
based  on  the  store's  net  sales  in  excess  of  a  certain
threshold,  typically  four to five percent  of  net  sales  in
excess  of  the  applicable  threshold.   Among  current  store
leases, one store lease has fixed rent with no percentage rent.
Three  store leases have percentage rent only.  All other store
leases  provide  for a base rent with percentage  rent  payable
above  specified minimum net sales. Twenty-three of the  leased
stores open during all of fiscal 1998 operated at sales volumes
above the breakpoint (the sales volume below which only rent is
payable).   Based on the Company's current level of  sales  per
square  foot, the Company believes that some of the  risk  from
any  decline in future sales volume in these stores is  reduced
because  a  corresponding  decline in occupancy  expense  would
occur.
     Substantially all of the leases require the Company to pay
property   taxes,   insurance,  utilities   and   common   area
maintenance  charges.   The  current  terms  of  the  Company's
leases, including automatic renewal options, expire as follows:

                           Years Leases            Number of
                              Expire                Stores
                                                       
                               1998                    2
                            1999-2000                  6
                            2001-2003                  8
                          2004 and later              25

     The Company generally has been successful in renewing  its
store leases as they expire.

    During fiscal 1998, the Company entered into new leases for
stores  in   Birmingham,  Alabama; Sealy,  Texas;  and  Dallas,
Texas.
Management  believes the terms of these leases  are  comparable
with other similar national retailers in these locations.  Base
rent  (minimum  rent under terms of lease)  in  current  leases
ranges from $6 per square foot to $32 per square foot over  the
terms of the leases.  Total base rent has continued to increase
based  on  new  store  leases.  Occupancy costs  has  increased
slightly as the Company has entered new markets.  The following
table  sets  forth  the fixed and variable  components  of  the
Company's rent expense for the fiscal years indicated:

                         1998           1997           1996
                                                               
 Base rent           $  3,702,000      2,806,000     2,222,000    
                                                     
 Additional rents                                        
 computed as a        
 percentage of        
 sales                1,206,000         1,261,000    1,112,000
                                                         
 Total               $_4,908,000       4,067,000     3,334,000         
                                                     
Corporate Headquarters and Catalog Fulfillment Center

     The  Company  owns  a complex of contiguous  buildings  in
Norman, Oklahoma comprised of approximately 36,500 square feet,
with  22,000  square feet of this space being utilized  by  the
Company for its executive offices, administrative functions and
catalog  fulfillment center.  The remainder of this complex  is
currently leased to other parties and could be used for  future
expansion  of the catalog fulfillment center and other  Company
needs.

Merchandise Buying Office, and Distribution Center

     The  Company  leases a 10,000 square  foot  building  used
primarily as a men's and ladies' buying office in Dallas, Texas
(the   "Dallas  Buying  Office")  and  an  85,000  square  foot
warehouse  distribution  center  facility  located  in  Norman,
Oklahoma.

    The lessor of the Dallas Buying Office and the distribution
center  is a limited partnership whose partners include Rebecca
Powell  Casey,  Michael  T. Casey, H. Rainey  Powell  and  Lisa
Powell Hunt, all of whom are stockholders and directors of  the
Company.   The  term of the Dallas Buying Office lease  expires
March  2012,  with  annual  rent  payments  of  $158,000   plus
insurance, utilities and property taxes until April,  2000,  at
which  time  the annual rent will be $180,000, plus  insurance,
utilities  and  property  taxes, increasing  $2,500  each  year
thereafter  until expiration of the lease.   The  term  of  the
distribution  center lease expires in June  2012,  with  annual
rental  payments  of  $338,438 plus  insurance,  utilities  and
property taxes until July, 2001, at which time the annual  rent
will  increase  annually on a fixed scale up to  a  maximum  of
$419,951 during the final year of the lease.
     The limited partnership also owns a 50,000 square foot
facility in Dallas, Texas.  The Company is currently negotiating
with the limited partnership to lease the facility for
anticipated occupancy in the second half of fiscal 1999.  The
Company intends to use approximately 31,000 square feet as a new
Dallas buying office with the remainder to be utilized for
storage and expansion.  The present Dallas Buying Office will be
subleased.  The Company is currently engaged in negotiations with
a potential sublessee but there is no assurance that a sublease
will be consummated on terms favorable to the Company.

ITEM 3.        LEGAL PROCEEDINGS

     The  Company  is  from time to time  involved  in  routine
litigation  incidental to the conduct of its business.   As  of
this  date,  the Company is not a party to, nor is any  of  its
property subject to, any material pending legal proceedings.

ITEM  4.         SUBMISSION OF MATTERS TO A  VOTE  OF  SECURITY
HOLDERS

     No  matters  were submitted to a vote of security  holders
during  the fourth quarter of the fiscal year covered  by  this
report.
                                
                            PART II.

ITEM 5.   MARKET FOR THE REGISTRANT'S COMMON STOCK
          AND RELATED STOCKHOLDER MATTERS

      At  March 27, 1998, there were 683 record holders of  the
Company's common stock, ("Common Stock").  The Company's Common
Stock is listed on the American Stock Exchange under the symbol
"HLD".  The table below presents the range of the high and  low
sales  prices, for the periods indicated.  The price per  share
information  contained in the following table  is  restated  to
reflect  5% stock dividends paid to holders of Common Stock  on
January 16, 1998 and on January 17, 1997.
                                
               Quarterly Common Stock Price Ranges
                                
                  Fiscal  1998    High            Low
                                                  
                  1st Quarter     $  13.33        $  8.69
                  2nd Quarter     $   9.41        $  7.98
                  3rd Quarter     $   8.51        $  7.02
                  4th Quarter     $   8.10        $  5.95
                                
               Quarterly Common Stock Price Ranges
                                
                  Fiscal  1997    High            Low
                                                  
                  1st Quarter     $16.21          $10.77
                  2nd Quarter     $15.42          $12.70
                  3rd Quarter     $13.27          $12.36
                  4th Quarter     $14.74          $12.38

Dividend Policy

      The Company has never declared or paid cash dividends  on
its  Common Stock and presently intends to retain all  earnings
for  the  operation  and  expansion of  its  business  for  the
foreseeable future.  Any future determination as to the payment
of  cash  dividends  will  depend on  the  Company's  earnings,
capital requirements, financial condition and other factors  as
the Board of Directors may deem relevant.

ITEM 6.   SELECTED CONSOLIDATED FINANCIAL DATA

      The following selected consolidated financial information
is  derived  from the audited consolidated financial statements
of   the  Company  and  should  be  read  in  conjunction  with
"Management's  Discussion and Analysis of  Financial  Condition
and  Results  of  Operations"  and the  consolidated  financial
statements and the notes thereto, appearing elsewhere herein.

                                         Fiscal Year
                                                                   
                             1998     1997     1996    1995    1994
                                                                   
                          (Dollar amounts in thousands, except per
                                        share data)
                                              
Statements  of  Earnings                                           
Data:
Sales                     $119,919  108,257   94,264  75,795  60,940       
                                                            
   Percentage increase      10.8%    14.8%    24.4%   24.4%   23.7%
                                                                   
Gross profit on sales(1)  $38,149   38,717   33,819  26,407  20,349      
                                                             
   Percentage of sales      31.8%    35.8%    35.9%   34.8%   33.4%
                                                                   
Earnings before income        $74    5,880    4,645   3,539  2,783      
taxes                                                         
   Percentage of sales       0.0%     5.4%     4.9%    4.7%    4.5%
                                                                   
Net earnings                  $44    3,528    2,787   2,088   1,612     
                                                              
   Percentage of sales       0.0%     3.3%     3.0%    2.8%    2.6%
                                                                   
Earnings per common                                                
share (2):                  $0.01     0.61     0.51    0.38    0.31
     Basic                  $0.01     0.59     0.51    0.38    0.31
     Diluted
                                                                   
Other Operating Data:                                              
                                                                   
Stores  open at  end  of       41       36       29      25      21
period
Growth   in   comparable   (5.4%)   (0.5%)     8.7%   10.7%    7.4%
store sales
     (52-53 week basis)                                            
                                                                   
Balance Sheet Data:                                                
                                                                   
Working capital           $35,430   28,016   21,301  12,524  12,540      
                                                             
Total assets               63,929   59,608   42,909  34,661  26,441      
                                                             
Long-term debt (3)         19,708   12,528    9,540     594    669      
                                                                
Stockholders' equity       36,466   36,035   25,299  22,260  19,996      
                                                             
Net book value per share    $6.03     6.01     4.63    4.10    3.70
(4)

      (1)        In  accordance with retail industry  practice,
gross  profit from sales is calculated by subtracting  cost  of
goods                                                      sold
(including occupancy and central buying expenses) from sales.
      (2)       Net earnings per common share are based on  the
weighted  average  number of common shares  outstanding  during
each             period  restated  for  the  5%  percent  stock
dividends in fiscal 1998, fiscal 1997 and fiscal 1996  and  the
10%   percent                                             stock
dividends in fiscal 1995, and fiscal 1994.
      (3)       In fiscal 1996, the Company renewed its line of
credit to be payable at a fixed maturity rather than on demand,
which           required the loan to be reclassified  as  long-
term debt.
      (4)   Net book value per share is based on the number  of
shares  of  Common Stock outstanding at the end of each  fiscal
year            restated for the 5% stock dividends  in  fiscal
1998,  fiscal  1997  and 1996 and the 10%  stock  dividends  in
fiscal  1995, and                                        fiscal
1994.
ITEM 7.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF
          FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Results of Operations

     The following table reflects items in the Company's
statement of earnings as a percentage of  sales for the periods
indicated:

                                         Fiscal Year
                                                            
                                     1998       1997    1996
                                       (52       (52     (53
                                    Weeks)    Weeks)  Weeks)
                                                            
 Sales                               100.0%   100.0    100.0
                                                            
Cost of goods sold                  (68.2)    (64.2)  (64.1)
Selling, general and                (19.9)    (20.1)  (19.9)
administrative expenses
Advertising expense                  (8.3)     (7.4)   (8.3)
Depreciation and amortization        (2.9)     (2.6)   (2.3)
Interest expense                                            
                                     (0.7)     (0.3)   (0.5)
                                                            
Earnings before income taxes          0.0        5.4     4.9
Provision for income taxes                                  
                                      0.0     (2.1)    (1.9)
                                                            
Net earnings                          0.0%      3.3     3.0     
                                               

      The following table reflects the sources of the increases
in Company sales for the periods indicated:

                                           Fiscal Year
                                                               
                                      1998       1997      1996
                                  (52       (52       (53
                                  Weeks)    Weeks)    Weeks)
                                                               
Store sales (000's)                $110,880    99,374    84,880
Catalog sales (000's)                 9,039     8,883     9,384               
                                     
                                                               
                                                  
Sales (000's)                       $119,919   108,257    94,264
                                                               
Total sales growth                    10.8%     14.8%     24.4%
Growth in comparable store sales     (5.4)                 8.7
(52-53 week basis)                             (0.5)
Growth in catalog sales               1.8      (5.3)      36.1
                                                               
Store locations:                                               
 Existing  stores  beginning  of       36         29        25
 period
  Stores closed                        (1)          -         -
 New stores opened during period        6          7        4    
                                                            
  Total  stores  at  end   of                             
  period                               41         36       29

      Total  Company  sales increased 10.8% in fiscal  1998  as
compared to 14.8% in fiscal 1997 and 24.4% in fiscal 1996.  The
Company believes that such increases were primarily due to  the
continued  store  expansion program.  The Company  opened  five
stores  and one outlet during fiscal 1998 and closed one store.
Stores  were  opened  in: Cordova, Tennessee  (Memphis  metro);
Wichita,    Kansas;   Columbus,   Ohio;   Richmond,   Virginia;
Birmingham,  Alabama; and an outlet in Sealy, Texas.   A  store
closed in Kensington, MD (Washington, DC metro).

     The Company opened six stores and one outlet during fiscal
1997.   Stores  were  opened  in: Greenville,  South  Carolina;
Leawood,  Kansas;  Raleigh, North Carolina;  McLean,  Virginia;
Littleton,  Colorado (Denver metro); Houston, Texas  (known  as
Harold Powell); and an outlet in Norman, Oklahoma.

      The  Company  opened three stores and one  outlet  during
fiscal  1996.   Stores  were opened in:  St.  Louis,  Missouri;
Louisville, Kentucky; Baton Rouge, Louisiana; and an outlet  in
Hillsboro, Texas.

      Comparable store sales declined 5.4% during fiscal  1998,
compared to a decline of 0.5% in fiscal 1997 and an increase of
8.7%  in  fiscal 1996.  The Company believes that the  declines
experienced  in comparable store sales during fiscal  1998  and
fiscal  1997  were  primarily attributable to  the  opening  of
second  stores  in several key markets, including:  Birmingham,
Alabama;  Norman,  Oklahoma:  Memphis,  Tennessee;  Dallas  and
Houston,  Texas;  and Washington, DC, as  well  as  lower  than
anticipated sales of fashion apparel merchandise.  The  Company
believes that the increase in comparable store sales in  fiscal
1996  was primarily attributable to favorable response  to  the
Company's merchandise offerings.

      Catalog sales increased 1.8% during fiscal 1998, compared
to a decline of 5.3% in fiscal 1997 and an increase of 36.1% in
fiscal  1996.   The  increase during fiscal  1998  was  due  to
expanded  catalog circulation. Since the 1989  test  market  of
Harold's  first catalog, the Company has expanded  its  regular
catalog  to include six seasonal issues each year.  For  fiscal
1998, the Company's catalog averaged 91 pages per issue with an
aggregate  mailing (including abridged issues) of approximately
7.8  million  catalogs.  During fiscal  1997,  the  decline  in
catalog sales was the result of the Company shifting its  focus
from expanding catalog circulation to reducing catalog expenses
as  a  percentage of sales and a disappointing response  toward
two  of  six  books. The Company believes that the increase  in
catalog sales during fiscal 1996 was  the direct result of  the
Company's expansion of this segment of the business.

      The  Company's gross margin declined from 35.8% in fiscal
1997  to  31.8% in fiscal 1998. The Company experienced  higher
markdowns due to excess inventory levels, resulting from  lower
than  anticipated  sales  of fashion apparel  merchandise.   In
addition, higher occupancy costs that did not leverage  due  to
lower  sales negatively impacted the gross margin. Any increase
in  net earnings as a percentage of sales will be the result of
increasing   sales  while  controlling  selling,  general   and
administrative  expenses and improvement in gross  margin  from
sales.   The  Company's  gross margin declined  from  35.9%  in
fiscal  1996  to  35.8% in fiscal 1997.  Increases  in  initial
markups  and reduced markdowns were offset by higher  occupancy
costs keeping the gross margin relatively flat. The increase in
the  Company's  gross margin during fiscal 1996 to  35.9%  from
34.8%  in  fiscal  1995  was the result  of  reduced  markdowns
related to increased store sales.

      Selling,  general  and administrative expenses  decreased
0.2%  of  sales in fiscal 1998 and increased 0.2% of  sales  in
fiscal 1997 and in fiscal 1996. The decline in selling, general
and  administrative expenses as a percentage of sales in fiscal
1998  was  primarily due to a reduction in catalog  fulfillment
costs,  offset  by  increases in sales  salaries  in  order  to
maintain   exceptional  customer  service  expectations.    The
increases  in selling, general and administrative expenses  for
fiscal  1997 and fiscal 1996 resulted primarily from  increases
in  sales salaries as part of an effort to improve the  quality
of customer service.

      Catalog production costs increased $1,600,000 or  36%  in
fiscal 1998, whereas in fiscal 1997 such costs decreased by 8%.
In  fiscal 1998,  the Company increased circulation in attempts
to  increase the rate of sales growth in the catalog  division,
resulting in an increase in catalog expenses as a percentage of
sales  compared to fiscal 1997, when the Company decreased  the
rate  of  sale growth in the catalog division. The increase  of
31%  in  fiscal  1996  was  due to  the  expansion  of  catalog
operations.  Non-catalog advertising expenditures increased 11%
in  fiscal  1998 compared to an increase of 20% in fiscal  1997
and  33% in fiscal 1996.  Such expenses increased primarily due
to  new  store opening expenditures, combined with  promotional
activity to clear excess inventory levels.

      During  fiscal 1998, interest expense increased $497,000,
or  0.4%  of  sales,  compared to fiscal  1997  due  to  higher
outstanding  debt  balances.  The  average  balance  on   total
outstanding  debt was $19,448,000 in fiscal 1998,  compared  to
$9,073,000  for fiscal 1997.  The increase in average  balances
resulted  principally from the addition of the CMT Enterprises,
Inc.  term  loan,  as well as increases related  to  additional
working  capital  inventory purchase needs.  As  the  Company's
growth  continues,  cash flow may require  additional  borrowed
funds, which may cause an increase in interest expense.

      Substantially all of the Company's purchases are priced  in
U.S.  dollars.  However, some European purchases are  denominated
in  local currency and, therefore, are subject to the fluctuation
in  currency  exchange rates.  During fiscal  1998,  the  Company
entered  into  three  forward exchange  contracts  with  a  major
financial institution to secure firm pricing related to  purchase
commitments  to  be  denominated  in  foreign  currencies.    The
contracts are of varying short-term duration and include a window
delivery  feature which provides the Company with  an  option  to
enter into a swap agreement in the event that all of the currency
is  not utilized at the end of the contract's delivery term.  The
amount of any gain or loss on these contracts in fiscal 1998  was
immaterial.  The Company has no assurance that the impact in  the
future will not be material.

      The  Company's  income tax rate was 40% in  fiscal  1998,
fiscal 1997 and fiscal 1996.

Capital Expenditures, Capital Resources and Liquidity

      Cash Flows From Operating Activities.  For fiscal 1998, net
cash  used in operating activities as $3,551,000 was compared  to
$249,000  net  cash provided by operating activities  for  fiscal
1997.   The  decline  can be partially attributable  to  (i)  net
earnings of $44,000 for fiscal 1998, compared to net earnings  of
$3,528,000  for  fiscal  1997, a reduction  in  net  earnings  of
$3,484.000, (ii) the timing of cash disbursements as reflected in
a  decrease in accounts payable of $1,879,000 for fiscal 1998, as
compared  to  an  increase in accounts payable of $2,272,000  for
fiscal 1997, and (iii) amortization of deferred catalog costs  as
reflected  in  a decrease in other assets of $558,000  in  fiscal
1998 compared to a $652,000 increase in fiscal 1997.

      Offsetting  the  decrease in net  cash  used  in  operating
activities  was  an  increase  of  $2,896,000  in  the  Company's
merchandise inventories for fiscal 1998, compared to fiscal  1997
during  which  inventories increased by  $6,897,000.   Management
expects   the   dollar   amount  of  the  Company's   merchandise
inventories  to  continue to increase with the expansion  of  its
product development programs, private label merchandise and chain
of  retail  stores,  with  related increases  in  trade  accounts
receivable and accounts payable.  Period-to-period differences in
timing   of  inventory  purchases  and  deliveries  will   affect
comparability of cash flows from operating activities.

      Cash Flows From Investing Activities. For fiscal 1998,  net
cash used in investing activities was $4,554,000, as compared  to
$9,705,000   for  fiscal  1997.   Capital  expenditures   totaled
$4,760,000,  compared to $7,102,000 for fiscal 1997. The  Company
incurred  significant expansion costs at the distribution  center
during  fiscal 1997 that were not incurred to the same  magnitude
in  fiscal 1998.    Capital expenditures during such periods were
invested  principally in new stores, and remodeling and equipment
expenditures  in existing operations.  On November 6,  1996,  the
Company made a term loan to CMT Enterprises, Inc. ("CMT") in  the
principal  amount of $2,750,000, to be used by CMT  to  refinance
its existing revolving line of credit of $1,391,000 at a New York
City bank and for working capital purposes. At March 27, 1998 the
outstanding balance of the loan was $2,599,000. CMT  is  a  major
independent  contractor whose assistance is instrumental  in  the
Company's  design process.  See note 3 to Consolidated  Financial
Statements.

     Cash Flows From Financing Activities.  During fiscal 1998,
the Company made periodic borrowings under its revolving credit
facility   to   finance   its  inventory   purchases,   product
development  and  private  label  programs,  store   expansion,
remodeling  and  equipment purchases for the fiscal  year  (see
"Liquidity").

      The Company has available a line of credit with its bank.
This  line  had average balances of $16,472,000 and  $7,801,000
for  the  fiscal  years  1998 and 1997,  respectively.   During
fiscal  1998,  this  line  of credit  had  a  high  balance  of
$21,500,000 and a  $15,036,000 balance as of January 31,  1998.
The  balance  at March 27, 1998, was $13,732,000. In  addition,
the  Company  secured  a term loan totaling  $2,341,000  and  a
revolving  note in the amount of $3,000,000 (of which  $884,000
was outstanding at January 31, 1998) each  maturing on June 30,
1999.

       Liquidity.   The  Company  considers  the  following  as
measures  of  liquidity and capital resources as of  the  dates
indicated (dollars in thousands).
                                         Fiscal Year
                                              
                                   1998     1997      1996
   Working capital              $35,430  $28,016   $21,301
   Current ratio                 5.63:1   3.57:1    3.71:1
   Ratio of working capital       .55:1    .47:1     .49:1
   to total assets
   Ratio of long-term debt                                
   (including current             .56:1    .35:1     .38:1
      maturities) to
   stockholders' equity

      The  Company's primary needs for liquidity are to finance
its inventories and revolving charge accounts and to invest  in
new stores, remodeling, fixtures and equipment.  Cash flow from
operations  and proceeds from credit facilities  represent  the
Company's  sources of liquidity.  Management anticipates  these
sources  of  liquidity  to  be sufficient  in  the  foreseeable
future.   The Company's capital expenditures budget for  fiscal
1999 is approximately $4,000,000.
Seasonality

      The Company's business is subject to seasonal influences,
with the major portion of sales realized during the fall season
(third and fourth quarters) of each fiscal year, which includes
the  back-to-school and the holiday selling seasons.  In  light
of  this  pattern, selling, general and administrative expenses
were  typically  higher as a percentage  of  sales  during  the
spring seasons (first and second quarters) of each fiscal year.

Inflation

     Inflation affects the costs incurred by the Company in its
purchase  of  merchandise  and in  certain  components  of  its
selling,  general  and  administrative expenses.   The  Company
attempts  to  offset  the  effects of inflation  through  price
increases  and  control  of expenses,  although  the  Company's
ability to increase prices is limited by competitive factors in
its  markets.  Inflation has had no meaningful effect on sales,
or net earnings of the Company.

Impact of New Accounting Pronouncements

      In  June  1997, the Financial Accounting Standards  Board
issued  Statement of Financial Accounting Standards (SFAS)  No.
130,   "Reporting   Comprehensive  Income."    SFAS   No.   130
established   standards   for   reporting   and   display    of
"comprehensive income" and its components in a set of financial
statements.  It requires that all items that are required to be
recognized   under  accounting  standards  as   components   of
comprehensive income be reported in a financial statement  that
is  displayed  with  the  same prominence  as  other  financial
statements.  The Company currently does not have any components
of  comprehensive income that are not included in  net  income.
The Company will adopt SFAS No. 130 in fiscal 1999.

     In June 1997, SFAS No. 131, "Disclosures about Segments of
an  Enterprise and  Related Information," was issued.  SFAS No.
131 is effective for periods beginning after December 15, 1997.
SFAS No. 131 requires that a public entity report financial and
descriptive   information   about  its   reportable   segments.
Operating segments are components of an enterprise about  which
separate  financial information is available that is  evaluated
regularly by the chief operating decision maker in deciding how
to  allocate  resources  and  in  assessing  performance.   The
Company will adopt SFAS No. 131 in fiscal 1999.

      In April 1998, The American Institute of Certified Public
Accountants issued Statement of Position (SOP) 98-5, "Reporting
on  the Costs of Start-Up Activities."  This SOP requires  that
costs    incurred   during   start-up   activities,   including
organization   costs,   be  expensed  as   incurred.    Initial
application  of the SOP is as of the beginning  of  the  fiscal
year in which the SOP is first adopted and will be reported  as
the cumulative effect of a change in accounting principle.   It
is  effective  for fiscal year 2000 and earlier application  is
encouraged.   The  Company will adopt SOP  98-5  in  the  first
quarter of fiscal 1999.   Management believes that the adoption
of  SOP  98-5 will not have a material impact on the  financial
condition or the results of operations of the Company.

ITEM  8.    CONSOLIDATED FINANCIAL STATEMENTS AND SUPPLEMENTARY
DATA

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Independent Auditors' Report                                           18

Consolidated Financial Statements:

     Consolidated Balance Sheets
          January 31, 1998 and February 1, 1997                        19

     Consolidated Statements of Earnings
       52  Weeks  Ended January 31, 1998 and   February  1, 1997, and
       53 Weeks Ended February 3, 1996            .....................21

     Consolidated Statements of Stockholders' Equity
          52 Weeks Ended January 31, 1998 and February 1, 1997, and 
          53 Weeks Ended February 3, 1996         .....................22

     Consolidated Statements of Cash Flows
          52 Weeks Ended January 31, 1998 and February 1, 1997,
and
          53 Weeks Ended February 3, 1996         .....................23

     Notes to Consolidated Financial Statements                        24
                  INDEPENDENT AUDITORS' REPORT




The Board of Directors and Stockholders
Harold's Stores, Inc.:



      We  have  audited  the accompanying consolidated  balance
sheets  of Harold's Stores, Inc. and subsidiaries (the Company)
as  of  January 31, 1998 and February 1, 1997, and the  related
consolidated statements of earnings, stockholders' equity,  and
cash  flows for the 52 week periods ended January 31, 1998  and
February  1,  1997,  and the 53 week period ended  February  3,
1996.    These  consolidated  financial  statements   are   the
responsibility of the Company's management.  Our responsibility
is  to  express  an  opinion  on these  consolidated  financial
statements based on our audits.

      We  conducted  our  audits in accordance  with  generally
accepted auditing standards.  Those standards require  that  we
plan and perform the audit to obtain reasonable assurance about
whether   the   financial  statements  are  free  of   material
misstatement.   An audit includes examining, on a  test  basis,
evidence  supporting  the  amounts  and  disclosures   in   the
financial  statements.   An audit also includes  assessing  the
accounting  principles used and significant estimates  made  by
management,  as  well  as  evaluating  the  overall   financial
statement  presentation.  We believe that our audits provide  a
reasonable basis for our opinion.

      In  our  opinion,  the consolidated financial  statements
referred to above present fairly, in all material respects, the
financial position of Harold's Stores, Inc. and subsidiaries as
of   January 31, 1998 and February 1, 1997, and the results  of
their  operations and their cash flows for the 52 week  periods
ended  January 31, 1998 and February 1, 1997, and the  53  week
period  ended  February 3, 1996, in conformity  with  generally
accepted accounting principles.

                                              KPMG  PEAT  MARWICK
LLP


Oklahoma City, Oklahoma
March 27, 1998
             HAROLD'S STORES, INC. AND SUBSIDIARIES
                   CONSOLIDATED BALANCE SHEETS
                             ASSETS
                          (In Thousands)
                                
                                
                                
                                
                                
                                                   January    February 1,
                                                  31, 1998           1997
                                                                         
          Current assets:                                                
                                                                         
             Cash and cash equivalents                $130            433
                                                       
             Trade accounts receivable, less                             
               allowance for doubtful accounts       5,822          5,476
               of $228
               in 1998 and $215 in 1997
             Other receivables                         886            673
             Merchandise inventories                31,440         28,544
             Prepaid expenses                        2,688          2,174
             Prepaid income tax                        961              -
             Deferred income taxes                   1,154          1,615
                                                   
                                                                         
                 Total current assets               43,081         38,915
                                                                         
          Property and equipment, at cost           28,533         25,001
          Less accumulated depreciation and       (10,197)        (7,897)
          amortization
                                                                         
             Net property and equipment             18,336         17,104
                                                                         
          Other receivables, noncurrent              2,084          2,603
                                                                         
          Other assets                                 428            986
                                                       
                                                                         
                                                                         
           Total assets                          $  63,929         59,608
                                                                         
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
  See accompanying notes to consolidated financial statements.
             HAROLD'S STORES, INC. AND SUBSIDIARIES
                   CONSOLIDATED BALANCE SHEETS
              LIABILITIES AND STOCKHOLDERS' EQUITY
                (In Thousands Except Share Data)





                                                  January    February
                                                 31, 1998     1, 1997
                                                                     
        Current liabilities:                                         
                                                                     
           Current maturities of long-term          $ 734        110
        debt                                          
           Accounts payable                         4,789       6,668
           Redeemable gift certificates               916         923
           Accrued bonuses and payroll                953       1,958
              expenses
           Accrued rent expense                       259         298
            Income taxes payable                        -         942    
                                                       
                                                                     
                  Total current liabilities         7,651      10,899           
                                                   
                                                                     
        Long-term debt, net of current             19,708      12,528
        maturities
        Deferred income taxes                         104         146
                                                                     
        Commitments and contingent                                   
        liabilities (notes 10 and 12)
                                                                     
        Stockholders' equity:                                        
                                                                     
           Preferred stock of $.01 par value                         
              Authorized 1,000,000 shares;              -           -
              none issued
           Common stock of $.01 par value                            
              Authorized 25,000,000 shares;                          
              issued and                                60          57
              outstanding 6,044,105 in
              1998,  and  5,713,526 in 1997
           Additional paid-in capital               33,947      31,548
           Retained earnings                         2,459       4,430          
                                                    
                                                                     
                   Total stockholders' equity        36,466      36,035
                                                                     
                                                                     
        Total liabilities and stockholders'         $63,929      59,608
        equity
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
  See accompanying notes to consolidated financial statements.
                                
                                
             HAROLD'S STORES, INC. AND SUBSIDIARIES
               CONSOLIDATED STATEMENTS OF EARNINGS
                (In Thousands Except Share Data)





                                        52 Weeks     52 Weeks     53 Weeks
                                           Ended        Ended        Ended
                                         January  February 1,  February 3,
                                        31, 1998         1997         1996
                                                                          
       Sales                          $  119,919      108,257       94,264
                                                                          
       Costs and expenses:                                                
           Cost   of   goods    sold                                      
       (including   occupancy    and                                      
       central    buying   expenses,      81,770       69,540       60,445
       exclusive of items
       shown separately below)
                                                                          
       Selling,     general      and      23,723       21,712       18,730
       administrative expenses
                                                                          
          Advertising expense             10,002        8,001        7,807
                                                                          
          Depreciation and                 3,535        2,806        2,185
          amortization
                                                                             
          Interest expense                   815          318          452     
                                          
                                                                          
                                         119,845       102,377      89,619     
                                         
                                                                          
            Earnings  before  income          74        5,880        4,645
            taxes
                                                                          
       Provision for income taxes             30        2,352        1,858     
                                             
                                                                          
          Net earnings                    $   44        3,528        2,787     
                                     
       Net earnings per common                                            
       share:
              
            Basic                         $.01          .61          .51     
                                       
            Diluted                       $.01          .59          .51    
                                        
                                                                          
       Weighted average number of      6,020,936    5,798,098    5,453,905
       common shares
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
  See accompanying notes to consolidated financial statements.
             HAROLD'S STORES, INC. AND SUBSIDIARIES
         CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
                     (Dollars in Thousands)
                                
                                
                                
                                             52 Weeks     52 Weeks    53 Weeks
                                                Ended        Ended       Ended
                                                                  
                                          January 31,     February    February
                                                 1998      1, 1997     3, 1996
                                                                              
     Common stock:                                                            
                                                                              
     Balance, beginning of year              $57               50          47
                                            
                                                                              
     Stock dividend  (5 percent) in                                           
     1998 of 287,528 shares,  (5                                         
     percent) in 1997 of 272,072                  3            3           3
     shares, and
     (5 percent) in 1996 of 235,868
     shares
                                                                              
     Stock bonuses, 2,306 shares in                                           
     1998, 1,761 shares in 1997, and                -            -           -
     1,301 shares in 1996
                                                                              
     Employee   Stock   Purchase   Plan                                       
     40,745   shares  in  1998,  21,512             -            -           -
     shares  in 1997, and 22,838 shares
     in 1996
                                                                              
     Issuance  of  460,000  shares   in                                       
     1997                                           -            4           -
                                                                              
     Balance, end of year                $         60           57         50   
                                                      
     Additional paid-in capital:                                              
                                                                              
     Balance, beginning of year             $  31,548       20,572    17,491
                                                                              
     Stock  dividend  (5  percent)   in         2,010        3,772     2,827
     1998, 1997 and 1996
                        
     Stock bonuses                               22            28      13       
                                                      
     Issuance of 460,000 shares in                                            
     1997, net of issuance                        -          6,860      -
     cost of $145
                                                                              
     Employee stock purchase plan               367          316        241  
                                                               
                                                                          
     Balance, end of year                   $  33,947     31,548      20,572    
                                                                   
     Retained earnings:                                                       
                                                                              
     Balance, beginning of year            $    4,430      4,677      4,722
                                                                              
     Net earnings                                  44      3,528      2,787
                                                                              
     Stock  dividend  (5  percent)   in       (2,015)      (3,775)   (2,832)   
     1998, 1997 and 1996                                               
                                                                              
     Balance, end of year                  $    2,459        4,430     4,677    
                                                                       
                                
                                
  See accompanying notes to consolidated financial statements.
             HAROLD'S STORES, INC. AND SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF CASH FLOWS
                         (In Thousands)
                                
                                       52 Weeks    52 Weeks    53 Weeks
                                          Ended       Ended       Ended
                                    January 31, February 1,    February
                                           1998        1997     3, 1996
                                                                       
      Cash flows from operating                                        
      activities:
      Net earnings                           $44        3,528       2,787
                                            
      Adjustments to reconcile net                                     
      earnings to net cash
         provided by (used in)
      operating activities:
         Depreciation and                3,535        2,806       2,185
      amortization
         Deferred income tax               419         (685)      (360)
      expense (benefit)
         (Gain) loss on sale of            (44)          (2)          1
      assets
         Shares issued under               389          344         254
      employee incentive plans
         Changes in assets and                                         
      liabilities:
             Increase in trade and        (209)        (798)      (346)
      other receivables
             Increase in                (2,896)      (6,897)    (3,800)
      merchandise inventories
             Increase in prepaid          (961)           -           -
      income taxes
             Decrease (increase)           558         (652)       (37)
      in other assets
             Increase in prepaid          (514)        (415)      (585)
      expenses
             (Decrease) increase        (1,879)       2,272         242
      in accounts payable
             (Decrease) increase          (942)         106         253
      in income taxes payable
             (Decrease) increase        (1,051)         642         642      
      in accrued expenses                              
      Net cash provided by (used        (3,551)        249        1,236
      in)operating activities                           
                                                                       
      Cash flows from investing                                        
      activities:
         Acquisition of property        (4,760)      (7,102)    (5,687)
      and equipment
         Proceeds from disposal of                                     
      property and                          37           96         302
            equipment
         Term loan to others                 -       (2,750)         -  
                                                                      
         Payment of principal from                                     
      term loan to others                  169           51           -
      Net cash used in investing        (4,554)      (9,705)    (5,385)
      activities
                                                                       
      Cash flows from financing                                        
      activities:
         Borrowings on long-term         4,364          956           -
      debt
         Payments of long-term            (411)         (97)       (75)
      debt
         Advances on revolving          46,834       44,518      32,652
      line of credit
         Payments of revolving         (42,983)     (42,354)   (28,533)
      line of credit
         Proceeds of common stock            -        6,864           -
      offering
         Payments of fractional                                         
      shares issued with                                                
         stock dividend                     (2)           -          (2)
      Net cash provided by               7,802        9,887       4,042
      financing activities
                                                                       
      Net increase (decrease) in                                        
      cash and cash equivalents           (303)         431        (107)
      Cash and cash equivalents at                                     
      beginning of year                    433            2         109
      Cash and cash equivalents at                                   
      end of year                          $130          433           2
                                                                       
      Supplemental disclosure of                                       
      cash flow information:
      Cash paid during the year                                        
      for:
         Income taxes                     $756        2,239       1,965
                                       
         Interest                   $    1,487          699         678      
                                                     
                                                                       
      Interest Capitalized during                                    
      the year                            $ 672          381         226
                                                                       
  See accompanying notes to consolidated financial statements.
             HAROLD'S STORES, INC. AND SUBSIDIARIES
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
     January 31, 1998, February 1, 1997 and February 3, 1996

1.   Summary of Significant Accounting Policies

Nature of Entity

      Harold's  Stores,  Inc.,  an  Oklahoma  corporation  (the
Company),  operates  a chain of "updated traditional",  classic
styled ladies' and men's specialty apparel stores.  The Company
offers its merchandise in 41 stores primarily across the  South
and Southwest, with 12 stores located in Texas, and through its
mail  order catalog.  The product development and private label
programs  provide an exclusive selection of upscale merchandise
to  the  consumer.  In addition, the in-house  advertising  and
catalog   production  capabilities  create  opportunities   for
vertical integration.

Basis of Presentation

     The consolidated financial statements include the accounts
of  the  Company and its subsidiaries, all of which are  wholly
owned.   All significant intercompany accounts and transactions
have been eliminated.

Definition of Fiscal Year

     The Company has a 52-53 week fiscal year which ends on the
Saturday  closest to January 31.  Fiscal years 1998, 1997,  and
1996 ended January 31, 1998, February  1, 1997, and February 3,
1996, respectively.

Accounts Receivable and Finance Charges

       Trade   accounts  receivable  primarily  represent   the
Company's  credit  card  receivables  from  customers.    These
customers  are  primarily  residents  of  Oklahoma  and  Texas.
Finance  charges on these revolving receivables are imposed  at
various annual rates in accordance with the state laws in which
the  Company operates, and are recognized in income when billed
to  the  customers.   Minimum  monthly  payments  are  required
generally equal to ten percent of the outstanding balance.  The
average  liquidation rate at January 31, 1998 was approximately
3.5  months. Finance charge revenue is netted against  selling,
general  and  administrative  expenses  and  was  approximately
$985,000, $864,000, and $705,000,  in fiscal 1998, fiscal 1997,
and fiscal 1996, respectively.

Derivatives

      The  Company  uses  forward exchange  contracts  to  reduce
exposure  to  foreign currency fluctuations  related  to  certain
purchase  commitments.  Unrealized gains  or  losses  related  to
hedges of firm commitments are deferred and included in the basis
of the transaction when completed.

Merchandise Inventories

     Merchandise inventories are valued at the lower of cost or
market  using the retail method of accounting.  Inventories  of
raw  materials are valued at the lower of cost or  market,  and
approximate  $7,121,000  and $7,612,000  in  fiscal  1998,  and
fiscal 1997, respectively.

Depreciation, Amortization, and Maintenance and Repairs

      Depreciation  is computed using the straight-line  method
over   the  estimated  useful  lives  of  the  related  assets.
Leasehold  improvements are amortized over the shorter  of  the
life  of  the  respective leases or the expected  life  of  the
improvements.   The  following are the estimated  useful  lives
used to compute depreciation and amortization:

       Buildings                        30 years 

       Leasehold improvements           5-10 years

       Furniture and equipment          4-7 years 


     Maintenance and repairs are charged directly to expense as
incurred,   while  betterments  and  renewals   are   generally
capitalized in the property accounts.  When an item is  retired
or  otherwise disposed of, the cost and applicable  accumulated
depreciation are removed from the respective accounts  and  the
resulting gain or loss is recognized.

Preopening Expenses and Catalog Costs

      Costs  associated  with the opening  of  new  stores  are
expensed  over  a six month period.  The costs are  carried  as
prepaid  expenses  prior  to  the store  opening.   Such  costs
included  approximately  $  83,000  at  January  31,  1998  and
$117,000 at February 1, 1997.

       The  Company  expenses  all  non-direct  advertising  as
incurred  and  defers the direct costs of  producing  its  mail
order  catalogs.  These costs are amortized over the  estimated
sales  period of the catalogs, generally three to four  months.
At January 31, 1998 and February 1, 1997 approximately $341,000
and  $909,000,  of deferred catalog costs are included in other
assets.    The   Company  incurred  approximately  $10,002,000,
$8,001,000, and $7,807,000, in advertising expenses,  of  which
approximately  $6,028,000,  $4,429,000,  and  $4,818,000   were
related  to  the mail order catalogs during fiscal years  1998,
1997, and 1996, respectively.

Income Taxes

      Income  taxes  are  accounted for  under  the  asset  and
liability  method.   Deferred tax assets  and  liabilities  are
recognized  for  the  future tax consequences  attributable  to
differences between the financial statement carrying amounts of
existing assets and liabilities and their respective tax  bases
and operating loss and tax credit carry forwards.  Deferred tax
assets  and  liabilities are measured using enacted  tax  rates
expected to apply to taxable income in the years in which those
temporary differences are expected to be recovered or  settled.
The  effect on deferred tax assets and liabilities of a  change
in  tax  rates  is  recognized in income  in  the  period  that
includes the enactment date.

Net Earnings Per Common Share

     In February 1997, the Financial Accounting Standards Board
issued  SFAS No. 128, "Earning Per Share." SFAS No. 128 revised
the  previous calculation methods and presentations of earnings
per  share.   The  statement requires  that  all  prior  period
earnings per share data be restated.  The Company adopted  SFAS
No.  128  in  the  fourth quarter of 1998 as  required  by  the
statement.   The  effect  of adopting  SFAS  No.  128  was  not
material to the Company's prior period earnings per share data.
The  previously  reported amounts for earnings per  share  were
restated  using  basic earnings per share and diluted  earnings
per share.

      Under  the  provisions of SFAS No. 128, basic earnings  per
share  is computed by dividing net earnings (loss) applicable  to
common  stock  by  the weighted average number of  common  shares
outstanding  for  the  period.  The weighted  average  number  of
common shares outstanding were restated for the five (5%) percent
stock  dividends in fiscal 1998, 1997 and 1996. Diluted  earnings
per share reflects the potential dilution that could occur if the
Company's  outstanding  stock options were exercised  (calculated
using the treasury stock method).

      The following table reconciles the net income applicable to
common shares and weighted average common shares outstanding used
in the calculation of basic and diluted earnings per common share
for the periods indicated:

                                                    Fiscal Year
                                                                    
                                             1998      1997       1996
                                           (Amounts in thousands, except
                                                  per share data)
                                                                    
Net earnings applicable to common           $    44     3,528       2,787
shares, basic and diluted
                                                                         
Weighted average number of common             6,021     5,798       5,454
shares outstanding - basic
Dilutive effect of potential common                                      
shares issuable upon                                                     
     exercise of employee stock                  11       147          59
options
Weighted average number of common                                        
shares outstanding - diluted                  6,032     5,945       5,513
                                                                         
Earnings per share:                                                      
     Basic                                    $.01       .61          .51  
                                               
     Diluted                                   $.01       .59         .51   
                                                                               
Stock Options

       The  Company  follows  the  intrinsic  value  method  of
accounting  for common stock options granted to  employees,  in
accordance  with  the provision of Accounting Principles  Board
Opinion No. 25, "Accounting for Stock Issued to Employees", and
related interpretations.


Cash and Cash Equivalents

      Cash  and  cash equivalents include overnight investments
and  credit  card receivables collected within  three  business
days.

Use of Estimates

     The preparation of financial statements in conformity with
generally accepted accounting principles requires management to
make  estimates and assumptions that affect the reported amount
of  assets and liabilities and disclosure of contingent  assets
and  liabilities  at the date of the financial  statements  and
reported  amounts of revenues and expenses during the reporting
period.  Actual results could differ from those estimates.

Impairment of Long-Lived Assets

     Long-lived assets and certain identifiable intangibles are
reviewed   for  impairment  whenever  events  or   changes   in
circumstances indicate that the carrying amount of an asset may
not  be  recoverable.  Recoverability of assets to be held  and
used  is measured by a comparison of the carrying amount of  an
asset to future net cash flows expected to be generated by  the
asset.   If  such  assets are considered to  be  impaired,  the
impairment to be recognized is measured by the amount by  which
the carrying amount of the assets exceeds the fair value of the
assets.

Reclassifications

     Certain comparative prior year amounts in the consolidated
financial statements have been reclassified to conform with the
current year presentation.

2.   Fair Value of Financial Instruments

      Balance  Sheet:   Cash  and  cash  equivalents,  accounts
receivable,  accounts payable and accrued expenses  approximate
fair  value  because of the short maturity of  these  financial
instruments.   Other  receivables  and  debt  are  at  variable
interest rates, therefore, fair value approximates book value.

      Off  Balance  sheet:   The aggregate  outstanding  notional
principal   amount  of  forward  exchange  contract   commitments
approximates  fair  value  at  January  31,  1998.   Fair  values
relating  to the forward exchange contracts reflect the estimated
amounts  that  the Company would pay to terminate the  contracts,
based on quoted market prices at January 31, 1998.

3.   Other Receivables

      On  November 6, 1996, the Company made a term loan to CMT
Enterprises,  Inc.,  ("CMT"),  in  the  principal   amount   of
$2,750,000  to  be  used  by  CMT  to  refinance  its  existing
revolving line of credit of $1,391,000 at a New York City  bank
and  for  working capital purposes.  CMT is a major independent
contractor   whose assistance is instrumental in the  Company's
design process.

      The  term  loan  matures December  31,  2002,  and  bears
interest at the national prime rate, plus 4.25%, with  a  floor
interest rate of 12.5%.  Principal and interest on the loan are
payable in approximately equal monthly installments, subject to
semi-annual  adjustments based upon changes in the prime  rate.
The  loan is governed by a loan agreement containing terms  and
conditions  customary to financing of this type.   The  Company
recognized  $204,000  and  $51,000 of  interest  income  during
fiscal 1998 and 1997, respectively.

      The  loan is secured by substantially all assets of  CMT.
CMT's  President  and  Chief Executive Officer  has  personally
guaranteed  repayment  of the loan and granted  the  Company  a
second  mortgage  lien on real estate in  Duchess  County,  New
York.   As  further  security for the loan, the  President  has
pledged  100%  of the outstanding stock of CMT  and  granted  a
subordinated lien in cash collateral of approximately $340,000.
In addition, CMT has issued a 10-year warrant to the Company to
purchase 20% of the outstanding stock of CMT.

4.   Property and Equipment

     Property and equipment at January 31, 1998 and February 1,
1997 consisted of the following:

                                         1998         1997
                                             (in thousands)
               Land                         $665           665
                                        
               Buildings                   2,940         2,847
               Leasehold improvements      8,516         7,052
               Furniture and              15,683        13,504
               equipment
               Construction        in        729           933
               progress
                                        $_28,533        25,001
                                                              
5.        Note Payable and Long-term Debt

Long-term  debt  at   January  31,  1998  and  February  1,  1997
consisted of the following:
                                        1998        1997
                                         (in thousands)
Borrowings under line of credit with                        
a   maximum   $19,000,000,   bearing                        
interest  at a variable  rate  (7.3%                        
and  7.6%  at January 31,  1998  and      $15,036      11,185
February   1,   1997,  respectively)    
payable monthly, principal due June,
1999.
                                                            
Borrowings under line of credit with                        
a  maximum line of $3,000,000,  used                        
to  finance certain build-out costs,                        
secured  by assignment of reimbursed                        
amounts received from landlords  for                        
new  store  build-outs, or  existing         884           -
store   remodeling  costs,   bearing
interest at a variable rate (7.3% at
January  31, 1998), payable monthly,
principal due June, 1999.
                                                            
Note     payable    to     financial                        
institution,    secured    by    the                        
assignment   of  substantially   all                        
assets   of  CMT,  certain  security                        
documents,  and promissory  note  of                        
CMT,  bearing interest at a variable       2,282           -
rate (7.3% at January 31, 1998), due
in monthly installments of principal
and    interest   of   approximately
$52,000,  with  final  payment   due
December, 1999.
                                                            
Note     payable    to     financial                        
institution, secured by building and                        
land, bearing interest at a variable                        
rate, (8.0% and 7.9% at January  31,                        
1998    and   February   1,    1997,         444         519
respectively),   due   in    monthly
installments of principal of $6,000,
plus  accrued interest,  with  final
payment due September, 2002.
                                                 
Note     payable    to     financial                        
institution, secured by building and                        
land,  bearing interest at  a  fixed                        
rate    (8.3%),   due   in   monthly         899         934   
installments   of   principal    and                    
interest   of  $9,000,  with   final
payment due June, 2011.
                                                            
Note     payable    to     financial                        
institution,  secured   by   certain                        
equipment,  bearing  interest  at  a                        
fixed  rate  (8.0%), due in  monthly                        
installments   of   principal    and         897           -
interest  of approximately  $18,000,
with final payment due March, 2003.
                                                            
Total long-term debt                      20,442      12,638      
                                                  
                                                 
    Less current maturities of long-                        
term debt                                    734         110
                                                 
Long-term   debt,  net  of   current                      
maturities                               $ 19,708      12,528

The  annual maturities of the above long-term debt as of  January
31, 1998 are as follows (in thousands):

               Fiscal year            
               ending
               1999                   $734
                                     
               2000                    18,072
               2001                       292
               2002                       310
               2003                       307
               2004 and                      
               subsequent                 727
                                             
               Total                  $20,442
                                      

6.   Income Taxes

     Income tax expense (benefit) for the years ended January 31,
1998,  February 1, 1997, and February 3, 1996, consisted  of  the
following (in thousands):

                                        1998      1997     1996
       Current:                                                
          Federal                   $  (318)     2,484    1,814
          State                         (71)       553      404          
                                     
                                                               
                                       (389)     3,037    2,218
       Deferred:                                               
          Federal                        349     (570)    (300)
          State                           70     (115)     (60)           
                                         
                                                               
                                         419     (685)    (360)
                                                               
        Total                           $30      2,352     1,858            
                                 
      Income  tax  expense differs from the normal  tax  rate  as
follows :
                                       1998      1997     1996
                                                              
       Statutory tax rate               34%       34%      34%
       Increase in income taxes                               
       caused by:
          State income taxes              6         6        6   
                                         
                                                              
       Effective tax rate               40%        40%      40%
                                    

      The  tax effects of temporary differences that give rise
to  significant  portions  of  the  deferred  tax  assets  and
deferred
  tax liabilities at January 31, 1998 and February 1, 1997 are
presented below (in thousands):

                                        1998      1997
       Deferred tax assets -                          
       current:
            Allowance for doubtful      $94         88
       accounts                  
            Insurance reserves            37        50
            Merchandise                  972     1,165
       inventories
            Deferred compensation         51       312     
                                        
                                      $1,154     1,615     
                                    
       Deferred tax liability -                       
       noncurrent:
           Property and equipment       $104       146   
                                    
      The  net  deferred  tax  asset  relates  solely  to  future
deductible  temporary  differences  and  there  is  no  valuation
allowance.  Management believes that it is more likely  than  not
that  the  Company  will  fully realize the  gross  deferred  tax
assets; however, there can be no assurances that the Company will
generate  the  necessary adjusted taxable income  in  any  future
periods.

7.   Stockholders' Equity and Stock Options

      The  Company has authorized 1,000,000 shares of preferred
stock,  par value $.01 per share.  This preferred stock may  be
issued  in one or more series and the terms and rights of  such
stock  will  be  determined  by the  Board  of  Directors.   No
preferred  shares were issued and outstanding  at  January  31,
1998 or February 1, 1997.

      The  Company has reserved 1,000,000 shares of its  common
stock  for  issuance to key employees under its  current  stock
option  and  equity incentive plan which was adopted  in  April
1993  and  amended in June 1995.  The plan has a  term  of  ten
years.   The  Compensation Committee of the Board of  Directors
may  grant incentive or non-qualified stock options, restricted
stock, stock appreciation rights and other stock-based and cash
awards under the provisions of the plan.  The exercise price of
incentive  stock options is the fair market value of the  stock
at  the  date  of the grant, plus ten percent if  the  employee
possesses  more  than ten percent of the total combined  voting
power  of all classes of the Company's stock.  Options  granted
may have a term of up to ten years, except that incentive stock
options  granted to stockholders who have more than ten percent
of the Company's voting stock at the time of the grant may have
a  term  of up to five years.  Any unexercised portion  of  the
options  will  automatically and without notice terminate  upon
the  applicable anniversary of the issuance date or termination
of  employment.  A summary of the status of the Company's stock
option  plan,  and  activity  for  the  periods  indicated,  is
presented as follows:
                                         Options            Options
                                       Outstanding        Exercisable
                                                                    
                                             Weighted           Weighted
                                    Shares     Avg.    Shares     Avg.
                                             Exercise           Exercise
                                               Price              Price
                                                                         
                                                                         
         Balance of options          342,653   $  7.64  199,054     $7.62
         outstanding, fiscal 1995                               
                                                                         
         Granted                      36,463      9.50                   
         Exercised                     (335)      9.50                   
         Terminated                 (13,571)      7.36                   
                                  
                                                                         
         Balance of options          365,210      7.84  235,182      7.91     
         outstanding, fiscal 1996                                 
                                                                         
         Granted                      61,193     15.98                   
         Exercised                         -         -                   
         Terminated                 (11,025)      7.29                   
                               
                                                                         
         Balance of options          415,378      9.05  266,441      8.80     
         outstanding, fiscal 1997                       
                                                                         
         Granted                      94,500      8.98                   
         Exercised                         -         -                   
         Terminated                 (12,682)       7.61                   
                                   
                                                                         
         Balance of options                          
         outstanding, fiscal 1998   497,196      9.07   294,056     $ 8.81
                                                                         
      At  January  31, 1998, the range of exercise  prices  and
weighted  average  remaining contractual  life  of  outstanding
options was $5.71 - $16.71, and 7.83 years, respectively.   The
following  table  summarizes information  about  the  Company's
stock  options  which were outstanding, and  those  which  were
exercisable as of January 31, 1998:
                                
                     Options Outstanding               Options Exercisable
Range of                   Weighted      Weighted                   Weighted
Exercise      Number       Average       Average        Number      Average
 Prices    Outstanding    Remaining      Exercise    Exercisable   Exercisab
                             Life         Price                     le Price
                                                                        
$5.71-       316,925         7.02          7.70        210,079        7.67
8.45
$9.05-       180,271         9.26         11.49         83,977       11.65
16.71
                                
      The  number  of  shares  and exercise  prices  have  been
restated  to reflect the five percent stock dividend in  fiscal
1998, fiscal 1997 and fiscal 1996.

      Additionally,  as of January 31, 1998,  restricted  stock
awards  for  up  to $34,700 market value of common  stock  were
outstanding under the plan.  These awards may be exercised over
the   remaining  three-year  vesting  period  in  equal  annual
installments at the fair market value of common stock  on  such
installment   vesting  date.   After  giving  effect   to   the
outstanding and exercised awards, and based upon the  price  of
common stock on January 31, 1998, the Company may award 497,414
shares or options under the plan.

      The  weighted average fair values of options granted  under
the  non-qualified plan during fiscal 1998, 1997  and  1996  were
$2.90,  $4.08,  and $2.78, respectively.   The  weighted  average
fair  values  of options granted under the incentive plan  during
fiscal  1997  was $4.80.  No options were granted  during  fiscal
1998 or fiscal 1996 under the incentive plan.  The fair value  of
each  option granted was estimated using the Black-Scholes Option
Pricing  Model  with the following assumptions for  fiscal  1998,
1997, and 1996:  risk-free interest rate of 5.5% for fiscal 1998,
and 5.1% for fiscal 1997 and fiscal 1996; expected dividend yield
of  5%  for all periods; expected lives of approximately 9  years
for  all  periods; and volatility of the price of the  underlying
common stock of 43.4% for fiscal 1998, and 41.8% for fiscal  1997
and fiscal 1996.

      Had  the Company elected to recognize compensation  expense
based  on the fair value of the stock options granted as of their
grant  date, the Company's fiscal 1998, 1997, and 1996 pro  forma
net  earnings  and  pro forma net earnings per share  would  have
differed from the amounts actually reported as shown in the table
below.   The pro forma amounts shown reflect only options granted
in  fiscal  1998, 1997, and 1996.  Therefore, the full impact  of
calculating  compensation cost for stock options based  on  their
fair  value is not reflected in the pro forma net income  amounts
presented  because  compensation  cost  is  reflected  over   the
options'  vesting period of up to 10 years and compensation  cost
for options granted prior to January 29, 1995 is not considered.

                                 Fiscal Years
                                               
                               1998   1997   1996
                                               
           Net         As       
        earnings    reported  $  44   3,528  2,787
         (loss)     Pro Forma $(165)  3,475  2,642
                                            
                                               
        Earnings       As         
       (loss) per   reported  $.01      .61    .50
         share -    Pro Forma $(.03)    .60    .48    
          basic                            
                                               
                                
8.   Retirement and Benefit Plans

      The  Company has a profit sharing retirement plan with  a
401(k) provision that allows participants to contribute  up  to
15 percent of their compensation before income taxes.  Eligible
participants  are employees at least 21 years of age  with  one
year  of  service.   The  Company's  Board  of  Directors  will
designate   annually   the  amount  of   the   profit   sharing
contribution   as  well  as  the  percentage  of  participants'
compensation  that it will match as 401(k) contributions.   For
the  years  ended  January  31, 1998,  February  1,  1997,  and
February   3,   1996,  the  Company  contributed  approximately
$124,000,  $108,000, and $81,000, respectively, to  the  401(k)
plan.

      The  Company has reserved 200,000 shares of common  stock
for  employees under its stock purchase plan which  covers  all
employees  who meet minimum age and service requirements.   The
Company's  management  will determine from  time  to  time  the
amount  of  any matching contribution as well as the percentage
of  participants' compensation that it will match  as  purchase
contributions.  The purchase price of shares covered under  the
plan  is  fair market value as of the date of purchase  in  the
case  of newly issued shares and the actual price paid  in  the
case  of  open  market purchases.  The plan was implemented  in
January  1994.  For the years ended January 31, 1998,  February
1,   1997,   and  February  3,  1996,  the  Company's  matching
contributions were approximately $74,000, $66,000, and  $48,000
and  approximately  41,000,  22,000,  and  23,000  shares  were
issued, respectively.

9.   Related Party Transactions

      Rent  on  the Norman, Oklahoma store and certain  related
facilities is paid to a corporation controlled by the Company's
Chairman.   The  store  lease terms in  1998,  1997,  and  1996
provided  for payment of percentage rent equal to four  percent
of  sales plus certain ancillary costs.  During the years ended
January  31, 1998, February 1, 1997, and February 3, 1996,  the
total of such rent for the store and certain related facilities
was    approximately   $131,000,   $137,000,   and    $140,000,
respectively.

     The  Company  leases certain office space, a  distribution
center  facility  and  retail space from a limited  partnership
whose  partners are stockholders and directors of the  Company.
The  term of the office space lease is sixteen years commencing
April  1,  1996,  with annual  rent payments of  $158,000  plus
insurance, utilities, and property taxes until April, 2000,  at
which  time the rent will be $180,000 plus insurance, utilities
and property taxes, increasing $2,500 per year until expiration
of  the  lease.  The term of the distribution center  lease  is
sixteen  years  commencing  July 1, 1996,  with  annual  rental
payments  of  $338,438 plus insurance, utilities  and  property
taxes  until  July, 2001, at which time the  annual  rent  will
increase  annually on a fixed scale up to a maximum of $419,951
during  the  final year of the lease.  The term of  the  retail
space  lease  is  twelve years commencing  June  4,  1996,  and
amended December 30, 1997 with a retroactive date of January 1,
1997,  with annual rental payments of $84,106  plus  percentage
rent  equal to four percent of sales plus insurance, utilities,
and property taxes.

      See  note  12  for information concerning the  employment
contracts  with  the  Company's Chairman of  the  Board,  Chief
Executive Officer and President.

10.  Facility Leases

      The  Company conducts a majority of its retail operations
from leased store premises under leases that will expire within
the  next  ten years.  In addition to minimum rental  payments,
certain  leases provide for payment of taxes, maintenance,  and
percentage  rentals  based upon sales in excess  of  stipulated
amounts.

     Minimum rental commitments (excluding renewal options) for
store, distribution premises, office space and equipment  under
noncancelable operating leases having a term of more  than  one
year as of January 31, 1998 were as follows (in thousands):

                         Fiscal year        
                         ending:
                         1999          $    4,579
                         2000               4,790
                         2001               4,596
                         2002               4,433
                         2003               4,166
                         2004 and          21,293
                         subsequent
                                                 
                              Total     $  43,857
                                            

Total  rental  expense for the years ended  January  31,  1998,
February  1,  1997, and February 3, 1996, was  as  follows  (in
thousands):

                            1998       1997       1996
                                                      
  Base rent             $  3,702      2,806      2,222
  Additional rents                                    
  computed                 1,206      1,261      1,112
     as percentage of
  sales
                                                      
     Total              $  4,908      4,067      3,334

11.  Business Concentrations

    More  than 90% of the ladies' apparel sales were attributable
to  the  Company's product development and private label programs
during fiscal 1998, 1997 and 1996.  The breakdown of total  sales
between  ladies' and men's apparel was approximately 77% and  23%
for  fiscal 1998, 78% and 22%  for fiscal 1997, and 80%  and  20%
for fiscal 1996.

    The  product  development programs result  in  a  substantial
portion  of  the  Company's  purchases  of  raw  materials  being
concentrated  among a small group of vendors, of which  some  are
located  outside of the United States.  CMT acts as the Company's
agent  in  the purchase of the raw materials, including  fabrics,
linings, buttons, etc., and supervises the manufacturing  process
for  a  substantial  portion of the Company's ladies  merchandise
with  manufacturing contractors.  In the event of the termination
of  the  CMT  relationship  or other of  the  Company's  vendors,
management  believes that in most instances  more  than  one  new
vendor  would  be  required to replace the loss  of  a  principal
vendor.   Although  management believes that replacement  vendors
could  be  located, if any buying relationship is terminated  and
until  replacement vendors are located, the operating results  of
the Company could be materially adversely affected.

    The  Company's  sales are directly impacted by  regional  and
local   economics  and  consumer  confidence.   The   amount   of
disposable  income  available  to consumers,  as  well  as  their
perception  of the current and future direction of  the  economy,
impact  their  level of purchases.  The consumer demand  for  the
Company's  apparel  fluctuates according to changes  in  customer
preferences  dictated by fashion and season.   In  addition,  the
Company's  sales  are  subject to seasonal influences,  with  the
major  portion  of sales being realized during the  fall  season,
which   includes  the  back-to-school  and  the  holiday  selling
seasons.   Such fluctuations could affect sales and the valuation
of  inventory, since the merchandise is placed in the  production
process,  or ordered, well in advance of the season and sometimes
before fashion trends are evidenced by consumer purchases.

12.  Commitments and Contingent Liabilities

    The  Company  issues  letters  of  credit  which  are  used
principally  in  overseas buying, cooperative buying  programs,
and  for  other contract purchases.  At January 31,  1998,  the
Company   had   outstanding,   pursuant   to   such   facility,
approximately $1,006,000 in letters of credit to secure  orders
of merchandise from various domestic and international vendors.

    During  fiscal  1998 the Company entered into  three  forward
exchange  contracts  with  a  major  financial  institution.  The
aggregate  notional  principal  amount  of  these  contracts  was
approximately  $1,029,000  at  January  31,  1998.   The  forward
exchange contracts require the Company to exchange US dollars for
foreign  currencies at maturity, at rates agreed to at  inception
of  the  contracts.   The amount of any gain  or  loss  on  these
contracts  in fiscal 1998 was immaterial.  The contracts  are  of
varying short-term duration and include a window delivery feature
which  provides the Company with an option to enter into  a  swap
agreement  in the event that all of the currency is not  utilized
at  the  end of the contract's delivery term.  A swap allows  the
Company  to sell the unused currency, at the contract's maturity,
to  the counterparty at the current market rate and then buy back
the same amount for the time period to which the Company wants to
extend.    The counterparty to the derivative transactions  is  a
major  financial  institution.   The  credit  risk  is  generally
limited  to  the  unrealized gains or losses  in  such  contracts
should  this  counterparty fail to perform  as  contracted.   The
Company considers the risk of counterparty default to be minimal.

   Pursuant to an employment agreement, dated January 31, 1993,
and  amended January 31, 1995 the Chairman of the Board is paid
an  annual salary of $180,000 plus an annual performance  bonus
and  deferred  annual compensation of $25,000.   The  agreement
expired  January  31,  1998 and terms of a  new  agreement  are
currently  being  revised, and upon approval by  the  Company's
Board  of  Directors  will  become effective  retroactively  on
February 1, 1998.

    Pursuant to an employment agreement, dated January 31,  1993,
and  amended January 31, 1995 the Chief Executive Officer is paid
an  annual  salary of $220,000 plus an annual performance  bonus;
and  the  President is paid an annual salary of $160,000 plus  an
annual  performance bonus.  These agreements are currently  being
revised,  and  upon approval by the Company's Board of  Directors
will become effective retroactively on February 1, 1998.

    The  Company  is involved in various claims, administrative
agency  proceedings and litigation arising out  of  the  normal
conduct of its business.  Although the ultimate outcome of such
litigation cannot be predicted, the management of the  Company,
after   discussions  with  counsel,  believes  that   resulting
liability,  if  any, will not have a material effect  upon  the
Company's financial position or results of operations.

13.  Quarterly Financial Data (Unaudited - in thousands, except
per share data)

Summarized quarterly financial results are as follows:

                               First  Second  Third  Fourth
                                                           
 52    Weeks    Ended                                      
 January 31, 1998
 Sales                        $28,408  26,826 31,979  32,706
                              
 Gross   profit    on          9,662   8,316  9,539  10,632
 sales
 Net earnings                    127   (577)    164     330
 Net   earnings   per                                      
 common share:                                             
      Basic                      .02   (.10)    .03     .05
      Diluted                    .02   (.10)    .03     .05
 
                                                           
                                                           
 52    Weeks    Ended                                      
 February 1, 1997
 Sales                        $24,522  22,391 29,397  31,947
                              
 Gross   profit    on          8,492   8,048 10,512  11,665
 sales
 Net earnings                    606     578  1,144   1,200
 Net   earnings   per                                      
 common share:                                             
      Basic                      .11     .10    .19     .20
      Diluted                    .11     .10    .19     .20
 
ITEM 9.   CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
          ACCOUNTING AND CONSOLIDATED FINANCIAL DISCLOSURE

          None
                                
                            PART III

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

      The  information required by this item  with  respect  to
directors and executive officers of the Company is incorporated
by reference to the registrant's definitive proxy statement for
its 1998 annual meeting of stockholders.

ITEM 11.  EXECUTIVE COMPENSATION

      The information required by this item is incorporated  by
reference  to  the registrant's definitive proxy statement  for
its 1998 annual meeting of stockholders.

ITEM  12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS  AND
MANAGEMENT

      The information required by this item is incorporated  by
reference  to  the registrant's definitive proxy statement  for
its 1998 annual meeting of stockholders.

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

      The information required by this item is incorporated  by
reference  to  the registrant's definitive proxy statement  for
its 1998 annual meeting of stockholders.

                            PART IV.

ITEM  14.   EXHIBITS, CONSOLIDATED FINANCIAL STATEMENT SCHEDULE
AND REPORTS ON FORM 8-K

(a)  The following documents are filed as part of this report:

    (1)      Consolidated Financial Statements.  See  Index  to
Consolidated Financial Statements on page 16.

    (2)     Consolidated  Financial  Statement  Schedule.   The
following financial statement schedule for the 52 week  periods
ended  January 31, 1998 and February 1, 1997, and the  53  week
period  ended February  3,  1996,                            is
included in this report after the signature page:

      Independent  Auditors'  Report on Consolidated  Financial
Statement
      Schedule                                                 36

     Schedule II - Valuation Account                           37

    (3)     Exhibits.   Copies of the following  documents  are
exhibits  to                                               this
report:  (see Index to Exhibits on page 38).

    Certain  of  the exhibits to this filing contain  schedules
which   have   been  omitted  in  accordance  with   applicable
regulations.
The  Company undertakes to furnish supplementary a copy of  any
omitted schedule to the SEC upon request.

(b)   Reports on Form 8-K:  There were no reports on  Form  8-K
for the quarter ended  January 31, 1998.
                           SIGNATURES

    Pursuant  to  the  requirements  of  Section  13 or 15  (d)
of the Securities Exchange Act of 1934, the registrant has duly
caused  this   report  to  be  signed  on its behalf   by   the
undersigned, thereunto duly authorized.

                      HAROLD'S STORES, INC.

          By:/s/ H. Rainey Powell,   Date: May 1, 1998
               H. Rainey Powell, President

                                
 Pursuant to the requirements of the Securities Exchange Act of
1934 this report has been signed below by the following persons
on behalf of the Registrant and in the capacities shown, and on
the dates indicated.

Signature                           Title                         Date

/s/ Harold G. Powell ____________Chairman of the Board
May 1, 1998
Harold G. Powell                       and Director


/s/ Rebecca P. Casey                   Chief Executive Officer
May 1, 1998
Rebecca P. Casey                       and Director


/s/ H. Rainey Powell                   President and Director
May 1, 1998
H. Rainey Powell

/s/ Jodi L. Taylor  _________________  Chief Financial Officer
May 1, 1998
Jodi L. Taylor

/s/ Lisa P. Hunt                       Director
May 1, 1998
Lisa P. Hunt

/s/ Kenneth C. Row                     Executive Vice President
May 1, 1998
Kenneth C. Row                         and Director


/s/ Linda L. Daugherty                 Vice-President       May
1, 1998
Linda L. Daugherty                     and Controller
                                       (Chief Accounting
Officer)

/s/ Michael T. Casey                   Director             May
1, 1998
Michael T. Casey

/s/ Gary C. Rawlinson ________________ Director             May
1, 1998
Gary C. Rawlinson

/s/ William F. Weitzel _______________Director         May 1,
1998
William F. Weitzel

                  ____________________ Director
 James R. Agar

/s/ W. Howard Lester __________________Director   May 1, 1998
W. Howard Lester

/s/ Robert Brooks Cullum,Jr. _________ Director             May
1, 1998
Robert Brooks Cullum, Jr.               owar


INDEPENDENT AUDITORS' REPORT ON CONSOLIDATED FINANCIAL
STATEMENT SCHEDULE


The Board of Directors and Stockholders
Harold's Stores, Inc.:


  Under date of March 27, 1998, we reported on the consolidated
balance sheets of Harold's Stores, Inc. and subsidiaries as  of
January  31,  1998  and  February  1,  1997,  and  the  related
consolidated statements of earnings, stockholders'  equity  and
cash  flows for the 52 week periods ended January 31, 1998  and
February  1,  1997,  and the 53 week period ended  February  3,
1996, which are included in the annual report on Form 10-K  for
the  52 week period ended January 31, 1998.  In connection with
our   audits  of  the  aforementioned  consolidated   financial
statements,  we  also  have  audited the  related  consolidated
financial statement schedule listed in Item 14(a)(2) of Form 10-
K.   This  consolidated  financial statement  schedule  is  the
responsibility of the Company's management.  Our responsibility
is  to  express  an  opinion  on  this  consolidated  financial
statement schedule based on our audits.

   In   our  opinion,  such  consolidated  financial  statement
schedule, when considered in relation to the basic consolidated
financial statements taken as a whole, presents fairly, in  all
material respects, the information set forth therein.




                                             KPMG  PEAT MARWICK
LLP
Oklahoma City, Oklahoma
March 27, 1998


Schedule II

             HAROLD'S STORES, INC. AND SUBSIDIARIES
                        VALUATION ACCOUNT
                         (In Thousands)

                                                               
                                                               
                                              
                    Balance    Additions  Additions   Deductions-  Balance at 
                    at         Charged    Recoveries  Write-off of  End of 
    Descriptio      Beginning  to         of          Accounts      Period 
                    of         Expense    Accounts  
                    Period                Written             
                                             Off                
52 Weeks ended                                                    
January 31, 1998:    $  215     168          79           234       $228
Allowance for                                           
doubtful receivables
                                                                  
52 Weeks ended                                                    
February 1, 1997:    $  200     134          49           168       $215
Allowance for              
doubtful receivables
                                                                  
53 Weeks ended                                                    
February 3, 1996:                                                 
Allowance for        $  175      109         34            118       $200
doubtful receivables                  
                                                                  
                                
                                
                                
                        INDEX TO EXHIBITS

No.                            Description
     
3.1  Certificate of Incorporation of Registrant (Incorporated by
     reference to Exhibit 3.1 to Form 8-B Registration Statements,
     Registration No. 1-10892).
     
3.2  By-laws of Registrant (Incorporated by reference to Exhibit 3.2
     to Form 8-B Registration Statement, Registration No. 1-10892).
     
4.1  Specimen Certificate for Common Stock (Incorporated by
     reference to Exhibit 4.1 to Form S-1 Registration Statement,
     Registration No. 33-15753).
     
9.1  Stockholders' Agreement Among Certain Stockholders of
     Registrant dated August 20, 1987 (Incorporated by reference to
     Exhibit 9.1 to Form S-1 Registration Statement, Registration
     No. 33-15753).
     
10.1 Lease Agreement dated May 1, 1987 by and between Harold's of
     Norman, Inc. and Powell Properties, Inc. (Norman, Oklahoma
     Store)  (Incorporated by reference to Exhibit 10.1 to Form S-1
     Registration Statement, Registration No. 33-15753).
     
10.2 Lease Agreement dated May 1, 1987 by and between Harold's of
     Norman, Inc. and Ruby K. Powell (Norman, Oklahoma Store)
     (Incorporated by Reference to Exhibit 10.2 to Form S-1
     Registration Statement, Registration No. 33-15753).
     
10.3 Lease Agreement dated October 31, 1985 by and between Harold's
     Men's Apparel, Inc. predecessor to Harold's of Norman, Inc. and
     Highland Park Shopping Village (Incorporated by Reference to
     Exhibit 10.9 to Form S-1 Registration Statement, Registration
     No. 33-15753) and Amendment to Lease dated June 15, 1988.
     (Incorporated by reference to Exhibit 10.8 to Form 10-K for the
     year ended January 31, 1989).
     
10.4 Lease Agreement dated November 1, 1990, by and between
     Registrant and Michael T. Casey, Trustee (329 Partners-I
     Limited Partnership).  (Dallas Buying Office, Dallas, Texas)
     (Incorporated by reference to Exhibit 10.29 to Form 10-K for
     the year ended February 2, 1991).
     
10.5 Amended and Restated Lease Agreement dated April 1, 1996, by
     and between Registrant and 329 Partners-II Limited
     Partnership. (Dallas Buying Office, Dallas, Texas).
     (Incorporated by reference to Exhibit 10.22 to Form 10-K for
     the year ended February 1, 1992).
     
10.6 Lease Agreement dated October 4, 1991, by and between
     Registrant and 329 Partners-II Limited Partnership.  (East
     Lindsey Warehouse facility, Norman, Oklahoma). (Incorporated
     by Reference to Exhibit 10.22 to Form 10-K for the year ended
     February 1, 1992).
     
10.7 Lease Agreement effective May 1, 1996 between Registrant and
     Carousel Properties, Inc. (Campus Corner Store, Norman,
     Oklahoma) (Incorporated by reference to Exhibit 10.7 to Form S-
     2 Registration Statement, Registration No. 333-04117) and
     amendment to Lease Agreement dated June 28, 1996.
     (Incorporated by reference to Exhibit 10.1 to Form 10-Q for
     the quarter ended November 2, 1996).
     
10.8 Agreement effective June 1, 1994 between Registrant and CMT
     Enterprises, Inc. (Incorporated by reference to Exhibit 10.8
     to Form S-2 Registration Statement, Registration No. 333-
     04117).
     
10.9 Employment and Deferred Compensation Agreement dated January
*    31, 1993 between Registrant and Harold G. Powell (Incorporated
     by reference to Exhibit 10.21 to Form 10-K for year ended
     January 30, 1993).
     
10.1 Employment and Deferred Compensation Agreement dated January
  0* 31, 1993 between Registrant and Rebecca Powell Casey, as
     amended by Amendment No. 1 dated as of April 28, 1995
     (Incorporated by reference to Exhibit 10.10 to Amendment No. 1
     to Form S-2 Registration Statement, Registration No. 333-
     04117).

      
10.1  Employment  and Deferred Compensation Agreement dated  January
1*    31,  1993 between Registrant and H. Rainey Powell, as  amended
      by Amendment No. 1 dated as of April 28, 1995 (Incorporated by
      reference  to  Exhibit 10.11 to Amendment No. 1  to  Form  S-2
      Registration Statement, Registration No. 333-04117).
      
10.1  Form  of  Indemnification  Agreement  between  Registrant  and
2     members  of its Board of Directors (Incorporated by  reference
      to   Exhibit   10.12  to  Form  S-2  Registration   Statement,
      Registration No. 333-04117).
      
10.1  Amended and Restated Lease Agreement dated as of June 3,  1996
3     between  Registrant  and 329 Partners II  Limited  Partnership
      (East    Lindsey   Warehouse   Facility,   Norman,   Oklahoma)
      (Incorporated by reference to Exhibit 10.13 to Amendment No. 1
      to  Form  S-2  Registration Statement, Registration  No.  333-
      04117).
      
10.1  Lease  Agreement  dated as of May 31, 1996 between  Registrant
4     and 329 Partners II Limited Partnership (Outlet Store, Norman,
      Oklahoma)  (Incorporated  by reference  to  Exhibit  10.14  to
      Amendment   No.   1   to  Form  S-2  Registration   Statement,
      Registration No. 333-04117).
      
10.1  Amended and Restated Lease Agreement dated as of December  30,
5     1997   between   Registrant  and  329  Partners   II   Limited
      Partnership (Outlet Store, Norman, Oklahoma).
      
10.1  Second  Amended  and Restated Credit Agreement dated  February
6     28,  1996 between Registrant and Boatmen's First National Bank
      of  Oklahoma  (Incorporated by reference to Exhibit  10.15  to
      Amendment   No.   1   to  Form  S-2  Registration   Statement,
      Registration No. 333-04117).
      
10.1  Third  Amended and Restated Credit Agreement dated  April  24,
7     1997  between  Registrant and NationsBank  formerly  Boatmen's
      First National Bank of Oklahoma (Incorporated by reference  to
      Exhibit  10.1  to  Form 10-Q for the quarter ended  August  2,
      1997).
      
10.1  Fourth  Amended and Restated Credit Agreement dated  June  25,
8     1997  between  Registrant and NationsBank  formerly  Boatmen's
      First National Bank of Oklahoma (Incorporated by reference  to
      Exhibit  10.2  to  Form 10-Q for the quarter ended  August  2,
      1997).
      
10.1  Fifth  Amended  and Restated Credit Agreement dated  July  10,
9     1997  between  Registrant and NationsBank  formerly  Boatmen's
      First National Bank of Oklahoma (Incorporated by reference  to
      Exhibit  10.3  to  Form 10-Q for the quarter ended  August  2,
      1997).
      
10.2  Sixth  Amended  and Restated Credit Agreement dated  July  31,
0     1997  between  Registrant  and  NationsBank  (Incorporated  by
      reference  to  Exhibit  10.4 to Form 10-Q  for  quarter  ended
      August 2, 1997).
      
10.2  Seventh  Amendment  to  Second  Amended  and  Restated  Credit
1     Agreement  dated  September 30, 1997  between  Registrant  and
      NationsBank (Incorporated by reference to Exhibit 10.5 to Form
      10-Q for the quarter ended November 1, 1997).
      
10.2  Third Amended and Restated Credit Agreement dated November 10,
2     1997  between  Registrant  and  NationsBank  (Incorporated  by
      reference  to Exhibit 10.6 to Form 10-Q for the quarter  ended
      November 1, 1997).
      
10.2  Amended and Restated Term Loan and Security Agreement dated as
3     of November 6, 1996 among CMT Enterprises, Inc. (as borrower),
      Franklin  I. Bober (as Guarantor) and the Company (as lender).
      (Incorporated  by reference to Exhibit 10.2 to Form  10-Q  for
      the quarter ended November 2, 1996).
      
22.1  Subsidiaries  of the Registrant (Incorporated by Reference  to
      Exhibit 22.1 to Form 8-B Registration Statements, Registration
      No. 1-10892).
      
23.1  Consent of KPMG Peat Marwick LLP.
      
27.1  Financial Data Schedule.
___________________________
*  Constitutes a management contract or compensatory plan  or
arrangement  required  to be filed  as  an  exhibit  to  this
report.
INDEPENDENT AUDITORS' CONSENT                                Exhibit 23.1


The Board of Directors
Harold's Stores, Inc.:


    We   consent  to  incorporation  by  reference   in   the
registration statement (No. 33-68604) on Form S-8 of Harold's
Stores, Inc. of our reports dated March 27, 1998, relating to
the  consolidated balance sheets of Harold's Stores, Inc. and
subsidiaries  as of January 31, 1998, and February  1,  1997,
the    related    consolidated   statements   of    earnings,
stockholders'  equity  and  cash  flows,  and   the   related
consolidated  financial statement schedule for  the  52  week
periods ended January 31, 1998 and February 1, 1997, and  the
53  week period ended February 3, 1996,  which reports appear
in  the  January  31, 1998, annual report  on  Form  10-K  of
Harold's Stores, Inc.




                                         KPMG PEAT MARWICK LLP

Oklahoma City, Oklahoma
May 1, 1998
                FIRST AMENDMENT TO LEASE AGREEMENT


          THIS  First  Amendment to Lease Agreement is  made  and
entered into this 30th day of  December, 1997, by and between 329
PARTNERS   II   -   LIMITED  PARTNERSHIP,  an  Oklahoma   limited
partnership, hereinafter referred to as "Landlord," and  HAROLD'S
STORES, INC., an Oklahoma corporation, hereinafter referred to as
"Tenant."

W I T N E S S E T H:

          For  and  in  consideration  of  the  mutual  covenants
hereinafter contained,  the parties agree as follows:

                               I.

          1.    Recitations.   On  or about  May  31,  1996,  the
parties  entered  into a Lease Agreement,  a  copy  of  which  is
attached  hereto marked as Exhibit "A" and made a part hereof  by
this reference (the "Lease").  Thereafter, the parties determined
that  a portion of the construction on the Premises would be paid
by  Landlord, rather than Tenant, and, consequently, the  parties
have agreed to modify the Lease.  This First Amendment is entered
into in order to so provide.

          2.    Amendments to Lease.  The Lease is hereby amended
in the following respects effective January 1, 1997:

               2.1   Base  Rent.   Section 3.1 of  the  Lease  is
          hereby  deleted  and the following is inserted  in  its
          place:
                    
                    "3.1  Base  Rent.   Monthly,  commencing   on
                    January  1,  1997, Tenant shall pay  Landlord
                    the  sum  of Seven Thousand Eight and  83/100
                    Dollars ($7,008.83) as Base Rent.  Base  Rent
                    will  be  paid  monthly in  advance  for  the
                    remainder of the term."

               2.2   Percentage Rent.  The following is  inserted
          as Section 3.2:

                    "3.2    Percentage   Rent.    As   additional
                    consideration   for  the   leasing   of   the
                    Premises, Tenant agrees to pay Landlord  four
                    percent  (4%) of the annual gross sales  from
                    the  Premises (which, together with the  Base
                    Rent,  shall be sometimes referred to  herein
                    as the "Rent").  Such Percentage Rental shall
                    be paid monthly, on or before the 20th day of
                    each month, commencing on the month following
                    the  month  when Tenant opens  for  business,
                    based  upon the gross sales for the  previous
                    month.

                    The term "gross sales," as used herein, shall
                    mean the gross amount received by Tenant from
                    all   sales  made  from  the  Premises   (not
                    including  sales filled from  other  stores).
                    The  following  items shall be excluded  from
                    gross  sales:  (i)  exchange  of  merchandise
                    between  stores; (ii) returned  goods;  (iii)
                    cash  or  credit  refunds to customers;  (iv)
                    sale of fixtures; (v) gift certificates until
                    redeemed; (vi) sale of inventory not  in  the
                    ordinary  course of business; (vii) sales  to
                    employees at a discount (not to exceed  three
                    percent  [3%] of annual gross sales);  (viii)
                    sales tax; (ix) interest on sales; (x) credit
                    card fees; and (xi) insurance proceeds.

                    At  the time Tenant makes its rental payment,
                    it  shall  provide Landlord with a  statement
                    certified  by  an  officer of  Tenant  to  be
                    correct, certifying the amount of gross sales
                    from   the   Premises.   Landlord  shall   be
                    entitled  to  audit  the  records  of  Tenant
                    annually,  and if the gross sales  of  Tenant
                    are determined to be in error, the amount  of
                    the  error  shall  be  adjusted  between  the
                    parties.   If  the  audit determines  greater
                    than   a  three  percent  (3%)  shortage   in
                    reporting gross sales, Tenant shall  pay  for
                    the audit."

               2.3   Continuous Operation.  Section  3.2  of  the
          Lease is renumbered as Section 3.3.

               2.4  Recapture of Leasehold Improvements.  Section
          5.3 of the Lease is hereby deleted and the following is
          inserted in its place:

                    5.3  Recapture of Leasehold Improvements.  In
                    consideration  for the Tenant's  construction
                    of  leasehold  improvements on the  Premises,
                    which  will not be removable trade  fixtures,
                    as  defined  in  Section 5.1  of  the  Lease,
                    Landlord agrees that if the gross sales  from
                    the  Premises,  in  any  lease  year  (May  1
                    through  April 30) exceeds Two Million   Five
                    Hundred   Thousand  Dollars  ($2,500,000.00),
                    Tenant shall be entitled to recapture  up  to
                    Four  Hundred  Thousand Dollars ($400,000.00)
                    over  the  term of the Lease out of  seventy-
                    five percent (75%) of the Percentage Rent due
                    on  all  gross sales in excess of Two Million
                    Five       Hundred      Thousand      Dollars
                    ($2,500.000.00).

          3.    Other  Provisions.  All other provisions  of  the
Lease,  except those that have been specifically modified herein,
shall  remain  in  full force and effect.  In the  event  of  any
inconsistency between the terms and provisions of the Lease,  and
the  terms  and  provisions  of this  First  Amendment  to  Lease
Agreement,  the terms and provisions of this First  Amendment  to
Lease Agreement shall control.


               IN   WITNESS  WHEREOF,  the  parties  hereto  have
executed  this  Agreement  as of the day  and  year  first  above
written.


"LANDLORD"                        329     PARTNERS     II-LIMITED
PARTNERSHIP,
                         an Oklahoma Limited Partnership
                                   
                              
                          By:   329  HOLDING, L.L.C., an Oklahoma
Limited
                              Liability Company, General Partner



                              By:  ___________________________
                                   H. Rainey Powell, CEO-Manager
                                   765 Asp Avenue
                                   Norman, OK   73069


"TENANT"                      HAROLD'S STORES, INC., an Oklahoma
                              Corporation


                              By:
                                   Harold G. Powell, Chairman  of
the Board
                                   P.O. Drawer 2970
                                   Norman, OK  73070-2970


     Lease  Agreement  dated as of May 31, 1996  between  Registrant
     and  329 Partners II Limited Partnership (Outlet Store, Norman,
     Oklahoma)  (Incorporated  by  reference  to  Exhibit  10.14  to
     Amendment   No.   1   to   Form  S-2  Registration   Statement,
     Registration No. 333-04117).



<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          JAN-31-1998
<PERIOD-END>                               JAN-31-1998
<CASH>                                             130
<SECURITIES>                                         0
<RECEIVABLES>                                    6,050
<ALLOWANCES>                                       228
<INVENTORY>                                     31,440
<CURRENT-ASSETS>                                43,081
<PP&E>                                          28,533
<DEPRECIATION>                                  10,197
<TOTAL-ASSETS>                                  63,929
<CURRENT-LIABILITIES>                            7,651
<BONDS>                                         19,708
                                0
                                          0
<COMMON>                                         6,044
<OTHER-SE>                                      36,406
<TOTAL-LIABILITY-AND-EQUITY>                    63,929
<SALES>                                        119,929
<TOTAL-REVENUES>                               119,929
<CGS>                                           81,770
<TOTAL-COSTS>                                   81,770
<OTHER-EXPENSES>                                37,260
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 815
<INCOME-PRETAX>                                     74
<INCOME-TAX>                                        30
<INCOME-CONTINUING>                                 44
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                        44
<EPS-PRIMARY>                                    $0.01
<EPS-DILUTED>                                    $0.01
        

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