HAROLDS STORES INC
DEF 14A, 1999-05-19
FAMILY CLOTHING STORES
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                           SCHEDULE 14A INFORMATION
   Proxy Statement Pursuant to Section 14(a) of the Securities
                            Exchange Act of 1934

Filed by the Registrant [x]

Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[ ]  Preliminary Proxy Statement

[X]  Definitive Proxy Statement

[ ]  Definitive Additional Materials

[ ]  Soliciting Material Pursuant to  240.14a-11 (c) or 240.14a-12

                      HAROLD'S STORES, INC.
        (Name of Registrant as Specified in its Charter)

                         NOT APPLICABLE
     (Name of Person(s) Filing Proxy Statement if Other Than Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]  No fee required.


[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)1) and 0-11.

     1)   Title of each class securities to which transaction applies:______.

     2)   Aggregate number of securities to which transaction applies:______.

     3)   Per unit price or other underlying value of transaction
          computed pursuant to Exchange Act Rule 0-11:______________.

     4)   Proposed maximum aggregate value of transaction:_______________.

     5)   Total fee paid:________________.

[ ]  Fee paid previously with preliminary materials.

[ ]  Check box if any part of the fee is offset as provided by
Exchange Act Rule 0-11(a)(2) and  identify the filing for
which the offsetting fee was paid previously.  Identify the
previous filing by registration statement number, or the
form or Schedule and the date of its filing.

     1)   Amount Previously Paid:____________.

     2)   Form, Schedule or Registration Statement No:_________________.

     3)   Filing Party:_____________________.

     4)   Date filed:_______________________.


NOTICE OF 1999
ANNUAL MEETING OF
SHAREHOLDERS AND
PROXY STATEMENT


Dear Harold's Shareholder:

On  behalf  of the Board of Directors and management of  Harold's
Stores,  Inc.,  I  am pleased to invite you to  attend  the  1999
Annual Meeting of Shareholders.  The meeting will be held at  the
Harold's  Buying Office in Dallas, at 5919 Maple Avenue,  Dallas,
Texas at 2:00 p.m., local time, on Friday, June 25, 1999.  A copy
of  our  Annual Report to Shareholders for the fiscal year  ended
January 30, 1999 is enclosed.

The  attached  Notice  of  Annual  Meeting  and  Proxy  Statement
describe  the business to be conducted at the meeting,  including
the  election of ten directors.  During the meeting,  there  will
also be a report by management on the Company's business, as well
as  a  discussion period during which you will  be  able  to  ask
questions.

Whether  or  not you plan to attend in person, please  mark  your
proxy in the space provided.  It is important that your shares be
represented  by a proxy, even if you cannot be present.   Take  a
moment  now  to sign, date and return your proxy in the  envelope
provided.   If you have multiple accounts and received more  than
one set of this material, please be sure to return each proxy.

I look forward to greeting you at this year's Annual Meeting.

Sincerely,



Rebecca P. Casey
Chairman of the Board
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
     HAROLD'S STORES, INC., 765 ASP, POST OFFICE DRAWER 2970
             NORMAN, OKLAHOMA  73070 (405) 329-4045
                      HAROLD'S STORES, INC.
                             765 Asp
                     Norman, Oklahoma  73069
                                
            NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                   TO BE HELD ON JUNE 25, 1999
                                


TO OUR SHAREHOLDERS:

The  1999 Annual Meeting of Shareholders of Harold's Stores, Inc.
("the  Company")  will be held at the Harold's Buying  Office  in
Dallas,  at 5919 Maple Avenue, Dallas, Texas on Friday, June  25,
1999, at 2:00 p.m., local time, for the following purposes:

1.    To  elect ten (10) directors to hold office until the  next
annual  meeting  of the shareholders and until  their  respective
successors shall have been elected and qualified.

2.    To  transact such other business as may properly be brought
before the Annual Meeting or any adjournment thereof.

The Annual Meeting may be adjourned from time to time and, at any
reconvened meeting, action with respect to the matters  specified
in  the  notice  may  be  taken without  further  notice  to  the
shareholders unless required by the Bylaws.

Shareholders of record of Common Stock at the close  of  business
on  April 28, 1999 are entitled to notice of, and to vote on  all
matters at, the Annual Meeting.  A list of such shareholders will
be  available for examination by any shareholder for any  purpose
germane  to the Annual Meeting, during normal business hours,  at
the  principal office of the Company, 765 Asp, Norman,  Oklahoma,
for  a period of ten days prior to the Annual Meeting and at  the
Annual Meeting.

BY THE ORDER OF THE BOARD OF DIRECTORS



H. RAINEY POWELL
Secretary

DATED: May 18, 1999













                      HAROLD'S STORES, INC.
                         PROXY STATEMENT
                 ANNUAL MEETING OF SHAREHOLDERS
                          JUNE 25, 1999

The  following  information is furnished in connection  with  the
1999 Annual Meeting of Shareholders of Harold's Stores, Inc.,  an
Oklahoma  Corporation,  (the "Company") which  will  be  held  on
Friday,  June 25, 1999, at 2:00 p.m., local time, at the Harold's
Buying Office in Dallas, at 5919 Maple Avenue, Dallas, Texas  and
at any adjournment or adjournments thereof, and will be mailed on
or about May 19, 1999 to the holders of record of Common Stock as
of the record date.

The  record date for determining shareholders entitled to  notice
of and to vote at, the Annual Meeting has been fixed as the close
of  business  on April 28, 1999.  On that date, the  Company  had
6,073,958  shares of Common Stock outstanding.  Each  outstanding
share  of  Common Stock is entitled to one vote  on  all  matters
presented at the Annual Meeting.

The  enclosed proxy for the Annual Meeting is being solicited  by
the  Company's Board of Directors and is revocable  at  any  time
prior to the exercise of the powers conferred thereby.  The  cost
of the solicitation of proxies in the enclosed form will be borne
by  the Company.  In addition to the use of the mail, proxies may
be  solicited by personal interview, telephone, or facsimile, and
by  banks, brokerage houses and other institutions.  Nominees  or
fiduciaries   will  be  requested  to  forward  the  solicitation
material to their principals and to obtain authorization for  the
execution  of proxies.  The Company will, upon request, reimburse
banks,  brokerage  houses  and other institutions,  nominees  and
fiduciaries  for  their reasonable expenses in  forwarding  proxy
material to their principals.

Unless otherwise directed in the accompanying form of proxy,  the
persons  named  therein will vote FOR the  election  of  the  ten
director  nominees.  Any shareholder returning  the  accompanying
proxy may revoke such proxy at any time prior to its exercise  by
(a)  giving written notice to the Company of such revocation, (b)
voting  in  person  at the Annual Meeting or  (c)  executing  and
delivering   to  the  Company  a  later  dated  proxy.    Written
revocations  and later dated proxies should be sent  to  Harold's
Stores, Inc., Post Office Drawer 2970, Norman, Oklahoma 73070.

ANNUAL REPORT

The  Company's Annual Report to Shareholders covering the  fiscal
year  ended  January 30, 1999 ("fiscal 1999"), including  audited
financial statements, is enclosed.  No part of the Annual  Report
is incorporated in this Proxy Statement or is deemed to be a part
of the material for the solicitation of proxies.

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
                                
The  following table sets forth certain information regarding the
beneficial  ownership of the Company's Common Stock as  of  April
28, 1999 by (i) each nominee for election as a director, (ii) the
Company's chief executive officer and its four other most  highly
compensated executive officers, (iii ) all executive officers and
directors of the Company as a group, and (iv) all those known  by
the Company to be beneficial owners of more than five percent  of
the Company's Common Stock.
                                
                                        
                                        Beneficial Ownership
                                                               
               Beneficial Owner           Number           Percentage
                                              of                   of
                                          Shares                Class
Directors and Certain Executive                                
Officers:
Harold G. Powell                           309,823  (2)(3)       5.1%
Rebecca Powell Casey                       830,154  (3)(4)(5)   13.5%
   5919 Maple Avenue, Dallas, TX 75235
H. Rainey Powell                           531,988  (3)(6)       8.7%
    765 Asp., Norman, OK 73609
Kenneth C. Row                              37,464  (3)          *
Jodi L. Taylor                              33,108  (3)          *
Michael T. Casey                           373,330  (3)(4)(7)    6.1%
    5919 Maple Avenue, Dallas, TX 75235
Robert B. Cullum, Jr.                       13,827  (3)          *
Lisa Powell Hunt                           396,691  (3)(8)       6.5%
    3940 Marquette, Dallas, TX 75225
W.  Howard Lester                           14,462  (3)          *
Gary  C. Rawlinson                          15,710  (3)          *
William F. Weitzel                          15,151  (3)          *
All directors and Executive Officers     2,635,509  (9)        41.0%
    as a Group (17 persons)                   
Other Beneficial Owners Of  More than                          
5% of the Common Stock;
The Security National Bank and Trust       488,271  (10)       8.0%
Company of Norman,
   as Trustee
   200 East Main, Norman, OK 73069
Inter-Him N.V.                             418,878             6.9%
   Prof. Kernkampweg 8a, Post Office
Box 3361 Curacao, Netherlands Antilles
Laifer Capital Management, Inc.            463,414             7.6%
   Hilltop Partners, L.P.
   45 West 45th Street
   New York, NY   10036
SAFECO Asset Management Company            761,284             12.5%
   SAFECO Plaza
   Seattle, Washington  98185
_____________________

* Less than one percent.

(1)   This  table is based upon information supplied by officers,
directors and principal shareholders and applicable Schedules 13D
and  13G  filed  with  the  Securities and  Exchange  Commission.
Unless  otherwise indicated in the footnotes to  this  table  and
subject  to community property laws where applicable, the Company
believes  that each of the shareholders named in this  table  has
sole  voting  and  investment power with respect  to  the  shares
indicated as beneficially owned.  The percentage of ownership for
each  person is calculated in accordance with rules of Securities
and  Exchange Commission without regard to shares of Common Stock
issuable upon exercise of outstanding stock options, except  that
any shares a person is deemed to own by having a right to acquire
by  exercise of an option are considered outstanding  solely  for
purposes of calculating such person's percentage ownership.

(2)  Included  in  this  amount are 85,774  shares  held  by  The
Security  National Bank and Trust Company of Norman ("Security"),
as  Trustee of the Elizabeth M. Powell Trust A, over which Harold
G. Powell possesses a general power of appointment exercisable at
his  death.   Such  shares are also included  in  the  beneficial
ownership of Security.  See footnote (10) below.  Mr. Powell  may
also  be  deemed to have shared voting power over 402,497  shares
held  by  Security, as trustee of Elizabeth M.  Powell  Trust  B,
which  are  not  included in the number of  shares  indicated  as
beneficially owner by Mr. Powell.

(3) Includes shares that the named individuals have the right  to
acquire  by exercise of stock options granted under the Company's
1993  Performance and Equity Incentive Plan, which are  currently
exercisable  as  follows:   Harold G. Powell  -  64,174;  Rebecca
Powell Casey - 69,139; H. Rainey Powell - 54,906; Kenneth C.  Row
- -  31,788;  Jodi  L. Taylor - 30,000; Michael T. Casey  -  9,938;
Robert  B.  Cullum, Jr. - 9,938; Lisa Powell  Hunt  -  9,938;  W.
Howard Lester - 9,938; Gary C. Rawlinson - 9,938; and William  F.
Weitzel - 9,603.

(4)  Michael  T. Casey and Rebecca Powell Casey are  husband  and
wife.   The  beneficial  ownership of each  spouse  excludes  the
shares held by the other.  Mr. and Mrs. Casey disclaim beneficial
ownership of the other's shares.

(5) Included in this amount are 105,123 shares which are held  by
Ms. Casey as custodian for the benefit of her minor children.

(6)  Included in this amount are 72,182 shares which are held  by
Mr.  Rainey  Powell  as custodian for the benefit  of  his  minor
children.  Not included are 66,875 shares of Common Stock held by
Mr.  Rainey Powell's wife, over which Mr. Rainey Powell disclaims
beneficial ownership.

(7) Included in this amount are 42,000 shares held by Michael  T.
Casey as Trustee of the H. Rainey and Mary U. Powell Family  1997
Irrevocable Trust Agreement.

(8)  Included in this amount are 85,656 shares which are held  by
Ms. Hunt as custodian for the benefit of her minor children.  Not
included  are  35,041 shares of Common Stock held by  Ms.  Hunt's
husband, over which Ms. Hunt disclaims beneficial ownership.

(9) Includes 355,247 shares which the directors and the executive
officers  as  a  group have the right to acquire by  exercise  of
stock  options  granted under the Company's 1993 Performance  and
Equity Incentive Plan which are currently exercisable.

(10)  All  shares are held in its capacity as trustee.   Of  such
total,  85,774  shares are also included in  Harold  G.  Powell's
beneficial ownership.  See footnote (2) above.

COMPLIANCE WITH SECTION 16(a) OF THE SECURITIES EXCHANGE  ACT  OF
1934
Section 16(a) of the Securities Exchange Act of 1934 requires the
Company's  directors, officers and persons who  beneficially  own
more  than  10%  of the Company's Common Stock to file  with  the
Securities  and  Exchange  Commission  and  the  American   Stock
Exchange  initial reports of ownership and reports of changes  in
ownership  of  Common Stock of the Company.  Officers,  directors
and greater than 10% beneficial owners are required by regulation
to  furnish  to  the Company copies of all Section 16(a)  reports
they  file. Based solely on review of the copies of such  reports
furnished  to  the  Company and written representations  that  no
other  reports were required during fiscal 1999, to the Company's
knowledge all Section 16(a) filing requirements applicable to its
officers, directors and greater than 10% beneficial owners during
fiscal  1999  were  complied with on a timely  basis,  except  H.
Rainey  Powell was inadvertently late in filing one  report  with
respect to one transaction.

PROPOSAL 1:
ELECTION OF DIRECTORS
The Board of Directors of the Company, pursuant to the provisions
of  the  Company's Certificate of Incorporation and  Bylaws,  has
established  a  ten-member Board of Directors, and has  nominated
all   of  the  current  ten  directors  for  re-election  by  the
shareholders  at  the Annual Meeting.  If elected,  the  director
nominees  will  hold  office until the next annual  shareholders'
meeting   and  until  their  successors  are  duly  elected   and
qualified.

The  Company's Board of Directors meets quarterly.  During fiscal
1999, all directors attended at least 75% of the meetings of  the
Board of Directors and the committees on which they served, other
than  W. Howard Lester, who due to illness only attended  25%  of
the  meetings.  All of the nominees for re-election  named  below
have  indicated their intent to serve if elected.  If any nominee
for a position on the Board of Directors of the Company is unable
to  stand for election for any reason, the proxy holders named in
the proxy are expected to vote for the substitute nominee in that
position designated by the Board of Directors or, if one  is  not
so  designated,  are  expected  to  consult  with  the  Board  of
Directors  of the Company in determining how to vote  the  shares
they represent.

Nominees
The  nominees  for election as directors of the  Company  are  as
follows:

                     Name           Age   Director
                                            Since
                                              
             Harold G. Powell        75     1987
             Rebecca Powell Casey    47     1987
             H. Rainey Powell        45     1987
             Kenneth C. Row          34     1993
             Michael T. Casey        50     1988
             Robert B. Cullum, Jr.   50     1993
             Lisa Powell Hunt        43     1987
             W. Howard Lester        63     1995
             Gary C. Rawlinson       57     1987
             William F. Weitzel,     62     1989
             Ph.D.


The  following  is certain biographical information  relating  to
each nominee-director:

Harold  G.  Powell  founded the Company in  1948  and  was  named
Chairman Emeritus in 1998.  Mr. Powell was Chairman of the  Board
since  its  reorganization in 1987 and  was  Chairman  and  Chief
Executive Officer from 1987 to 1992.  Mr. Powell opened the first
Harold's clothing store at the Norman, Oklahoma location in 1948.

Rebecca Powell Casey was appointed Chairman of the Board in  1998
and  has been Chief Executive Officer of the Company since  1992,
and  prior to that time had been President from 1987 to 1988, and
Executive  Vice  President - Merchandise and Product  Development
from 1989 to 1991.  Ms. Casey has been employed by the Company in
various managerial positions since 1977.  Ms. Casey is a daughter
of Harold G. Powell and the wife of Michael T. Casey.

H.  Rainey  Powell  was appointed President and  Chief  Operating
Officer  in  1992.   Mr. Powell has previously  served  as  Chief
Financial  Officer.  Mr. Powell has been employed by the  Company
and  its predecessors in various managerial positions since 1978.
Mr. Powell is the son of Harold G. Powell.

Kenneth  C.  Row  was appointed Executive Vice President  of  the
Company in 1992.  Prior to that time and since 1988, Mr. Row  was
Vice  President  - Marketing of the Company.  Mr.  Row  has  been
employed   by  the  Company  and  its  predecessors  in   various
managerial  positions  since 1986.  His primary  responsibilities
include  store  operations, marketing and store construction  and
design.

Michael  T.  Casey has served as Chairman of the Board  of  Grand
Prairie  State Bank, Texas, a privately owned bank,  since  1989,
and  is President of Casey Bancorp, Inc., a privately owned  bank
holding  company.  Prior to and since that time,  Mr.  Casey  has
been engaged in investments and banking.  He previously served as
a Senior Vice President of the Company from 1989 until 1991.  Mr.
Casey currently serves on the board of directors of several other
privately  held  banking  organizations in  metropolitan  Dallas,
Texas, including, North American Bancshares and American Bank  of
Texas. Mr. Casey is the husband of Rebecca Powell Casey.

Robert  B.  Cullum, Jr. is a Partner of Fairway Capital Partners,
Ltd.  and  Wayfair  Capital Partners, Ltd.,  both  of  which  are
privately  held  real  estate investment  partnerships  based  in
Dallas,  Texas.   Mr. Cullum was involved for  30  years  in  the
supermarket  industry  with Cullum Co., Inc.   Presently,  he  is
actively engaged in real estate development with Wayfair  Capital
Partners,  Ltd. and Fairway Capital Partners, Ltd.  He serves  on
the Special Real Estate Committee, Compensation Committee and the
Audit Committee.

Lisa  Powell  Hunt  is engaged in investments  and  was  formerly
employed   by  The  First  Boston  Corporation  as  a  registered
institutional sales executive from 1980 to 1984.  Ms. Hunt is the
daughter of Harold G. Powell.

W. Howard Lester has been Chairman and Chief Executive Officer of
Williams-Sonoma, Inc., a retailer of specialty cooking  equipment
and home furnishings and accessories since 1978 and is a director
of The Good Guys, Inc., an electronics retailer; CKE (Carl's),  a
food service company; and Il Fornaio, U.S.A., a restaurant/bakery
company  which he brought to the U.S. from Italy.  He  serves  on
the Strategic Planning Committee.

Gary  C.  Rawlinson is a shareholder-director of the law firm  of
Crowe  &  Dunlevy,  A  Professional  Corporation,  and  has  been
affiliated  with such firm and its predecessor since 1968,  which
firm  serves  as general counsel to the Company.   Mr.  Rawlinson
serves  as  Chairman of the Audit Committee  and  serves  on  the
Compensation Committee.

William  F.  Weitzel,  Ph.D.  is Professor Emeritus  of  Business
Administration at the University of Oklahoma, having served there
from 1978 to 1996.  Mr. Weitzel is President of WISE Corporation,
a  management  consulting organization.  Mr.  Weitzel  serves  as
Chairman of the Compensation Committee and the Strategic Planning
Committee,  and  serves on the Audit Committee and  Special  Real
Estate Committee.

Committees
The   Company's  Board  of  Directors  has  an  Audit  Committee,
Compensation  Committee,  Strategic  Planning  Committee  and   a
Special Real Estate Committee.  During fiscal 1999, the Audit and
Compensation Committees were comprised of four outside directors,
while  the  Strategic Planning and Special Real Estate Committees
were comprised of three outside directors.

The   Audit  Committee's  functions  include  reviewing  internal
controls   and  recommending  to  the  Board  of  Directors   the
engagement   of   the  Company's  independent  certified   public
accountants,  reviewing with such accountants the  plan  for  and
results  of  their audit of the Company's consolidated  financial
statements  and determining the independence of such accountants.
The Audit Committee met three times during fiscal 1999.

The   Compensation  Committee's  function  is  to  evaluate   and
recommend changes in compensation for all executive officers  and
certain  other key personnel, and the creation and implementation
of  employee benefit plans and special employment and  consulting
agreements.   The Compensation Committee met twice during  fiscal
1999.

The  Strategic  Planning Committee's function is  to  review  the
comprehensive  plan  developed  by  management  stating  how  the
Company   will  accomplish  its  mission  and  objectives.    The
Strategic Planning Committee met once during fiscal 1999.

The  Special Real Estate Committee's functions include the review
and analysis of any related party real estate leasing or purchase
transactions.  The Special Real Estate Committee met  five  times
during fiscal 1999.

The Board of Directors does not have a nominating committee.  The
entire  Board performs this function and evaluates and recommends
nominees for election to the Board of Directors.

Director Compensation
Non-employee  directors of the Company receive  $1,000  for  each
full  Board meeting and $500 for each standing committee  meeting
attended.  In addition, under the Company's 1993 Performance  and
Equity  Incentive  Plan,  each  incumbent  non-employee  director
received  on  the  date of the Company's 1995 Annual  Meeting  of
Shareholders an option grant to purchase 4,500 shares  of  Common
Stock  of  the  Company and, while serving as  a  director,  will
receive  additional  option grants to purchase  1,500  shares  of
Common Stock as of the date of each subsequent annual meeting  of
shareholders.   Any new non-employee director will receive  under
the  Company's  1993  Performance and Equity  Incentive  Plan  an
initial  option  grant to purchase 4,500 shares of  Common  Stock
upon  election to the Board of Directors and, while serving as  a
director, will receive additional option grants to purchase 1,500
shares  of Common Stock as of the date of each subsequent  annual
meeting  of  shareholders.   All directors  of  the  Company  are
entitled to a discount on their clothing purchases off the retail
price before markdowns and promotional discounts.

OFFICER COMPENSATION AND OTHER INFORMATION

Officers
The officers of the Company are as follows:

               Name                                           Principal
                                     Position
                                     
Harold G. Powell                     Chairman Emeritus
Rebecca Powell Casey                 Chairman of the Board and Chief
                                     Executive Officer
H. Rainey Powell                     President and Chief Operating
                                     Officer
Kenneth C. Row                       Executive Vice President
Jodi L. Taylor                       Chief Financial Officer
Linda L. Daugherty                   Vice President and Controller
Curtis E. Elliott                    Vice President - Planning and Merchandise
Henry F. James                       Vice President - Men's Merchandise
Jeffrey T. Morrell                   Vice President - Human Resources

The officers of the Company are elected by the Board of Directors
and   serve  at  its  discretion.   The  following  is  a   brief
description  of the business background of each of  the  officers
who  are  not  also  directors of the Company.  For  biographical
information concerning Harold G. Powell, Rebecca Powell Casey, H.
Rainey  Powell, and Kenneth C. Row, see "Election of Directors  -
Nominees."

Jodi  L. Taylor was appointed as Chief Financial Officer in March
1998.  Prior to that time, she served as Chief Financial Officer,
Secretary  and Treasurer of Baby Superstore, Inc.  In 1997,  Baby
Superstore was acquired by Toys "R" Us, Inc., and

Ms.  Taylor remained as an executive involved with the merger and
transition  until  joining Harold's Stores, Inc.  in  1998.   Ms.
Taylor  is  a CPA who worked for Deloitte Haskins and Sells  (now
Deloitte  &  Touche)  for  2  1/2  years,  before  joining   Baby
Superstore in 1986.

Linda L. Daugherty has served as Vice President and Controller of
the  Company  since 1994.  Prior to that time, Ms. Daugherty  was
employed   by  the  Company  and  its  predecessors  in   various
managerial capacities since 1980.

Curtis  E.  Elliott has served as Vice President -  Planning  and
Merchandise  since  1997.   Prior to that  time,  he  worked  for
Comshare  Retail,  Incorporated as  Project  Manager  and  Senior
Retail  Consultant before joining Charming Shoppes, Inc.  as  the
Division Director of Planning for the Men's and Kids Division  in
1995.

Henry  F.  James  has served as Vice President -  Men's  Division
since  1997.  Mr. James served as Men's Merchandise Manager  from
1996 to 1997, and prior to that time was a sportswear buyer since
1992.

Jeffrey T. Morrell has served as Vice President - Human Resources
of  the Company since 1996.  Mr. Morrell served as Vice President
- -  Stores  from 1993 to 1996, and prior to that time was employed
in various managerial capacities since 1990.

Compensation
The  following table sets forth information with respect  to  the
chief   executive  officer  and  the  other  four   most   highly
compensated  executive officers of the Company  as  to  whom  the
total annual salary and bonuses for fiscal 1999 exceeded $100,000
("named executive officers").

                     Summary Compensation Table
                                                      Long-Term       
                                 Annual             Compensation
                              Compensation            Securities      
    Name and          Fiscal                          Underlying  All Other
    Principal           Year     Salary(1)  Bonus(2)    Options   Compensation
    Position           Ended                            (#)(3)      (4)
                                                               
Rebecca Powell Casey    1999     $220,000    $55,000          -      $2,250
Chairman of the Board   1998      220,000          0      10,500      2,462
Chief Executive Officer 1997      220,000     70,000      17,089      1,731


Harold G. Powell        1999      $125,000   $31,250          -     $27,440
Chairman Emeritus       1998       180,000         0      10,500     27,375
                        1997       180,000    29,000      12,128     27,583
                                   
H. Rainey Powell        1999      $180,000   $45,000          -      $2,000
President,              1998       160,000         0      10,500      2,375
Chief Operating Officer 1997       160,000    48,000      12,404      2,834
and Secretary                                              

                                   
Kenneth C. Row          1999      $165,000   $47,250(5)   40,000      $ -
Executive Vice          1998       145,000     6,000(5)    5,775       779
President               1997       135,000    31,000(5)    7,994       954
                                
                           
Jodi L. Taylor          1999      $148,000   $38,375      75,000      $740
Chief                         
Financial Officer

(1)  Personal  benefits provided by the Company to  each  of  the
named executive officers do not exceed 10% of total annual salary
and  bonus reported for the named executive officer and  are  not
included in this total.
(2)  The  bonus compensation earned is based upon the results  of
operations of the Company during the fiscal year.
(3)  Reflects  adjustments  made  to  the  number  of  securities
underlying the options pursuant to the antidilution provisions of
the  applicable option agreements as a result of a five  and  ten
percent  stock  dividends paid by the Company subsequent  to  the
date of grant of the options.
(4)  Includes  contributions made by the  Company  to  the  Tax
Savings  Retirement Thrift Plan and Employee Stock Purchase  Plan
on   behalf   of   the  named  executive  officer  and   deferred
compensation of $25,000 per year payable to Harold G. Powell.
(5)  Includes bonus awards of Common Stock granted to  the  named
executive officer pursuant to the Company's 1993 Performance  and
Equity Incentive Plan.  The stock bonuses paid to Kenneth C.  Row
in fiscal 1997, 1998 and 1999 consisted of shares having a market
value  on  the date of the award of $6,000, $6,000,  and  $6,000,
respectively.

Option Grants In Fiscal 1999

The  following  table provides information with  respect  to  the
named executive officers who received grants of options in
fiscal 1999.

                 Individual Option Grants In Last Fiscal Year (1)
                                                                 
             Number                                          Potential
             of            Percent of                        Realizable Value
             Securities    Total                             at Assumed Annual
             Underlying    Options      Exercise  Expiration Rates of Stock 
   Name      Options       Granted to   Price     Date       Price Appreciation
             Granted       (#)Employees                      for Option Term(2)
                           in Fiscal                             
                           year 1999                           5%        10%    
                                                             
Harold G.             -         -         -          -          -         -
Powell
Rebecca P.            -         -         -          -          -         -
Casey
H. Rainey             -         -         -          -          -         -
Powell
Kenneth C. Row    40,000   30.89%     $7.50  June 26, 2008  $188,667  $478,122
Jodi L. Taylor    75,000   57.92%    $6.375  March 2, 2008  $300,688  $762,006

  (1)  All options granted to the named executive officers during
fiscal  1999 are non-qualified, have a ten-year term, and  become
vested and exercisable in annual installments of 20% of the total
number  of  shares covered by the option, beginning on the  grant
date.

(2)     These  amounts  are calculated based on  certain  assumed
rates  of  appreciation and annual compounding from the  date  of
grant  to the end of the option term.  Actual gains, if any,  are
dependent  on  the  future performance of the  common  stock  and
overall  stock market condition.  There can be no assurance  that
the amounts reflected in this table will be achieved.

Option Expenses and Year-End Option Values

     The following table provides information with respect to the
named  executive  officers concerning  the  exercise  of  options
during fiscal 1999 and unexercised options held as of January 31,
1999.

                Option Exercises And Year-End Valuation Table
                                                                  
                                                                  
          Shares             Number of Securities      Value of Unexercised
          Acquired  Value        Underlying            In-The-Money Options
Name      on        Realized     Unexercised                At
          Exercise  ($)       Options at Fiscal         Fiscal Year End ($)
          (#)                   Year-End(#)
                         Exercisable  Unexercisable  Exercisable  Unexercisable
                        
Rebecca P.  -         -      69,139      13,381          $  0         $  0
Casey
Harold G.   -         -      64,174      11,152             0            0
Powell
H. Rainey   -         -      54,906      11,262             0            0
Powell
Kenneth C.  -         -      31,788      53,945         2,328            0
Row
Jodi L.     -         -      15,000      60,000        15,000       60,000
Taylor
                                
Employment Agreements
The  Company has an employment agreement with Harold  G.  Powell,
Chairman  Emeritus of the Company, which continues until  January
31,  2000.   Pursuant to this agreement, Mr. Powell  is  paid  an
annual  salary  of  $125,000,  deferred  annual  compensation  of
$25,000  and  a  performance bonus in  an  annual  amount  to  be
determined by the Compensation Committee after
the results of operations covered by the employment contract have
been  calculated.  Subject to certain terms, at the  end  of  the
agreement, Mr. Powell's employment will be converted to  that  of
part-time  consultant  for a period of ten  years  at  an  annual
salary of $50,000.

The  Company  also has employment agreements with Rebecca  Powell
Casey,  the Chairman of the Board and Chief Executive Officer  of
the  Company,  and  H.  Rainey Powell, the  President  and  Chief
Operating Officer of the Company.  These agreements were  entered
into  effective as of the beginning of fiscal 1999 and  establish
their  base  salaries  as constant through the  duration  of  the
agreements, which terminate on January 31,  2003.  Rebecca Powell
Casey's  agreement provides annual compensation of $220,000  plus
an  annual  performance  bonus.   H.  Rainey  Powell's  agreement
provides  for  annual  compensation of $180,000  plus  an  annual
performance bonus.  The annual performance bonus is determined by
the  Compensation  Committee  after  the  results  of  operations
covered by the employment contract have been calculated.  Neither
of these contracts provide for deferred compensation or part-time
consultant  positions  after  the  termination  dates   of   such
contracts.  Base compensation may be adjusted by the Compensation
Committee to ensure that it is consistent with peer group  public
companies within the apparel and accessories stores industry.

Compensation Committee Interlocks and Insider Participation
During  fiscal 1999, the Compensation Committee of the  Board  of
Directors was composed of four non-employee directors,  James  R.
Agar,  Robert  B. Cullum, Jr., Gary C. Rawlinson and  William  F.
Weitzel.  None of the members of the Compensation Committee  have
ever  been an officer of the Company or its subsidiaries.  During
fiscal 1999, none of the Company's executive officers served as a
director  or  member  of the compensation  committee  of  another
entity   in  which  any  member  of  the  Company's  Compensation
Committee  or any other director of the Company was an  executive
officer.  Mr. Rawlinson is a shareholder-director of the law firm
of  Crowe-Dunlevy, A Professional Corporation, which firm  serves
as general counsel to the Company.

Compensation Committee Report on Executive Compensation
The  Compensation Committee of the Board of Directors establishes
the  general  compensation  policies of  the  Company,  including
specific   compensation  levels  for  the   Company's   executive
officers,  and  administers the Company's  1993  Performance  and
Equity  Incentive Plan and other employee incentive  plans.   The
components   of  the  Company's  executive  officer  compensation
program   and   the  basis  on  which  fiscal  1999  compensation
determinations  were  made  by  the Compensation  Committee  with
respect  to the executive officers of the Company, including  the
named executive officers, are discussed below.

The Compensation Committee generally believes that the total cash
compensation of its executive officers should be similar  to  the
total cash compensation of similarly situated executives of  peer
group  public companies within the apparel and accessories stores
industry.   Further,  a  significant  portion  of  the   complete
compensation package should be tied to the Company's  success  in
achieving profit, cash flow, and Company growth.

A  competitive  base salary is considered vital  to  support  the
continuity   of  management.   The  Compensation  Committee   has
established the base salaries of the Company's executive officers
based in part on a survey of executive compensation paid by local
and  national retail companies.  This survey was compiled for the
Compensation Committee by the Wyatt Company and others in  fiscal
1995  and has been updated based on data provided by the National
Retail Federation.  The Compensation Committee also considers the
experience, capability and overall performance of each  executive
officer,  as  well as the competitive marketplace  for  executive
talent in establishing base salaries.

As   discussed  elsewhere  herein,  the  Company  has  employment
agreements with its three primary executive officers,  Harold  G.
Powell,  Rebecca  Powell  Casey and H. Rainey  Powell.  The  base
salary  of  the  other named executive officers  was  established
based primarily upon analysis of the surveys described above  and
the  Company's  historical profitability.  The  Company  believes
that  the  officers' cash bonuses should be tied to the Company's
success  in achieving near-term results.  Cash bonuses are  based
on  a  bonus pool determined by the Compensation Committee.   The
Compensation Committee's primary goal is to tie bonus  awards  to
the performance of the Company.

The Compensation Committee's objective of establishing levels  of
executive  compensation designed to motivate, reward  and  retain
creative  management  talent  was furthered  during  fiscal  1999
primarily  through a combination of base salary  and  cash  bonus
payments.    During  fiscal  1999,  certain  executive   officers
received an increase in their base salary, increases ranging from
approximately  8%  to 9% of base salary for the  previous  fiscal
year.  As a result of the Company's profitability for fiscal

1999, the executive officers including the Company's Chairman  of
the  Board, Chief Executive Officer, and President received  cash
bonuses in the aggregate amount of $172,500, including a bonus of
$55,000 paid to the Company's Chief Executive Officer.  Aggregate
bonuses  to  executive officers for fiscal 1999,  1998  and  1997
approximated  4%,  0% and 3% respectively of  the  Company's  net
earnings before taxes during each of such years.
                                
The  Compensation Committee intends to reward long-term strategic
management practices and enhancement of shareholder value through
the award of stock options and other stock based awards under the
Company's  1993  Performance  and  Equity  Incentive  Plan.   The
objective  of equity based compensation is to more closely  align
the  interest  of  the  executive  officers  with  those  of  the
shareholders.   The ultimate value of the awards will  depend  on
the  continued  success  of  the  Company,  thereby  creating   a
continuing incentive for executive officers to perform long after
the   initial   grant.   During  fiscal  1999,  the  Compensation
Committee granted options to purchase 40,000 shares to Kenneth C.
Row  and  options to purchase 75,000 shares to Jodi L. Taylor  as
indicated  under  "Officer Compensation  and  Other  Information-
Option Grants in Fiscal 1999".  The options granted to Ms. Taylor
were   granted  in  connection  with  the  commencement  of   her
employment with the Company.  The Compensation Committee believes
that  total executive compensation in future years will  continue
to  include  equity-based incentive compensation, such  as  stock
options and stock bonuses.

We  believe  that  the  Company has an  appropriate  compensation
structure,  which  properly rewards and motivates  its  executive
officers to build stockholder value.

William F. Weitzel, Chairman
James R. Agar
Robert B. Cullum, Jr.
Gary C. Rawlinson

Shareholder Return Performance Graph
The following graph presented in accordance with the requirements
of  the  Securities and Exchange Commission shows the  cumulative
total  stockholder return on the Company's Common Stock over  the
last five fiscal years as compared to the returns of the American
Stock Exchange Market Value Index (the "Broad Market Index")  and
the MG Industry Group Index -Apparel and Accessories Stores ("the
Industry Index").  The Industry Index includes The Gap, Inc., The
Limited, Inc., Talbot's and other apparel and accessories stores.

The  graph assumes an investment of $100 at the beginning of  the
five-year period on January 29, 1993, and that any dividends were
invested.

                                          Fiscal Year Ending
Company             1994      1995     1996      1997     1998      1999
                                                                        
Harold's          100.00    133.33   161.73    182.15    94.75    106.59
Stores Inc.
Industry Index    100.00     79.78    80.54    106.71   164.85    278.81
Broad Market      100.00     87.28   111.87    120.40   137.34    142.29
                                
RELATED PARTY TRANSACTIONS
The  Company  leases  its  original Norman,  Oklahoma  store  and
certain  related facilities from a corporation, the  shareholders
of  which consist of Harold G. Powell and his spouse.  The  lease
has  a term of 12 years ending on April 30, 2008 and provides for
annual  rental  equal to 4% of gross sales with no fixed  minimum
rental, plus utilities and property taxes.  Prior to May 1, 1996,
the  Company leased these facilities under several related leases
from a corporation, the shareholders of which include the wife of
Harold  G. Powell, and from certain trusts, the beneficiaries  of
which  are  Mr.  Powell, his children and other  members  of  his
family.   These prior leases were restructured effective  May  1,
1996  following the death of the mother of Harold G. Powell  into
the   lease   described  above.   The  prior   leases   contained
"percentage  rent" provisions similar to the provision  described
above  in  connection  with the current  master  lease,  and  the
restructuring did not result in any increase in the percentage of
gross  sales payable by the Company as rent.  During fiscal 1999,
the  Company  made  aggregate rental  payments  of  approximately
$108,000, pursuant to the prior leases and the master lease.

The  Company leases a 50,000 square foot building used  primarily
as  a  men's  and  ladies' buying office in  Dallas,  Texas  (the
"Dallas  Buying Office II"), a 10,000 square foot building  ("The
Dallas  Buying  Office  I") and an 85,000 square  foot  warehouse
distribution center facility located in Norman, Oklahoma.

The lessor of the Dallas locations and the distribution center is
a  limited  partnership  whose partners  include  Rebecca  Powell
Casey,  Michael T. Casey, H. Rainey Powell and Lisa Powell  Hunt,
all  of whom are stockholders and directors of the Company.   The
term of the Dallas Buying Office I lease expires March 2012, with
annual  rent  payments of $158,000 plus insurance, utilities  and
property  taxes until April 2000, at which time the  annual  rent
will  be  $180,000, plus insurance utilities and property  taxes,
increasing  $2,500 each year thereafter until expiration  of  the
lease.   The Company is currently engaged in negotiations with  a
potential  sublessee but there is no assurance  that  a  sublease
will  be  consummated on terms favorable to the  Company.   Until
such time as a lease is consummated, the lessor is providing  the
Company with rent abatements.

The  term  of the Dallas Buying Office II lease expires September
2010  with  annual rent payments of $453,204 plus  insurance  and
property  taxes until August 2001 at which time the  annual  rent
will  be  $478,382, plus insurance, utilities and property  taxes
until August 2004 at which time the annual rent will be $503,560,
plus insurance, utilities and property taxes until August 2007 at
which   time  annual  rent  will  be  $528,728,  plus  insurance,
utilities and property taxes until expiration of the lease.

The  term of the distribution center lease expires in June  2012,
with annual rental payments of $338,438 plus insurance, utilities
and property taxes until July 2001, at which time the annual rent
will  increase  annually on a fixed scale  up  to  a  maximum  of
$419,951 during the final year of the lease.

Michael T. Casey, a director of the Company, provided real estate
consulting services to the Company during fiscal 1999  for  which
he was paid $94,500.  Consulting services included the evaluation
of prospective new retail store locations and lease negotiations.

Gary  C.  Rawlinson is a shareholder-director of the law firm  of
Crowe & Dunlevy, A Professional Corporation, which firm serves as
general counsel to the Company.

VOTING
The  election of each director at the Annual Meeting will  be  by
plurality  vote.  Any other matters properly brought  before  the
Annual Meeting will be decided by a majority of the votes cast on
the matter, unless otherwise required by law.

The  office  of the Company's Secretary appoints an inspector  of
election to tabulate all votes and to certify the results of  all
matters  voted upon at the Annual Meeting.  Neither the corporate
law  of the State of Oklahoma, the state in which the Company  is
incorporated,  nor the Company's Certificate of Incorporation  or
Bylaws,  have any specific provisions regarding the treatment  of
abstentions and broker non-votes.  It is the Company's policy  to
count  abstentions  or  broker  non-votes  for  the  purpose   of
determining the presence of a quorum at the meeting.  Abstentions
will  be treated as shares represented at the Annual Meeting  for
determining results on actions requiring a majority vote but will
not  be  considered  in determining results of  plurality  votes.
Shares  represented  by proxies returned  by  brokers  where  the
broker's  discretionary authority is limited  by  stock  exchange
rules  will be treated as represented at the Annual Meeting  only
as  to  such  matter  or matters voted on in the  proxy.   Shares
represented by limited proxies will be treated as represented  at
the meeting only as to such matter or matters for which authority
is granted in the limited proxy.

Because directors are elected by a plurality vote rather  than  a
majority  of  the  shares entitled to vote or a majority  of  the
shares  present in person or represented by proxy at  the  Annual
Meeting, proxies marked "withhold authority" with respect to  any
one or more nominees will not affect the outcome of the nominee's
election  unless  the  nominee receives no affirmative  votes  or
unless other candidates are nominated for election as directors.

INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS
The  Board  of Directors, as recommended by the Audit  Committee,
has  selected  KPMG  LLP  to serve as the  Company's  independent
certified  public accountants for the fiscal year ending  January
29,  2000.   KPMG  LLP  has  been the auditor  of  the  Company's
financial Statements since 1987.  Representatives of KPMG LLP are
expected   to  be  present  at  the  Annual  Meeting,  with   the
opportunity to make a statement if they desire to do so, and will
be available to respond to appropriate questions.

PROPOSALS OF SHAREHOLDERS
The  Board  of  Directors will consider proposals of shareholders
intended  to  be  presented for action at the Annual  Meeting  of
Shareholders.  According  to  the rules  of  the  Securities  and
Exchange  Commission, such proposals shall  be  included  in  the
Company's Proxy Statement if they are received in a timely manner
and if certain requirements are met.  For a shareholder
proposal to be included in the Company's Proxy Statement relating
to  the  2000 Annual Meeting of Shareholders, a written  proposal
complying with the requirements established by the Securities and
Exchange  Commission, including Rule 14a-8 under  the  Securities
Exchange Act of 1934, must be received at the Company's principal
executive offices located at 765 Asp, Norman, Oklahoma  73069  no
later  than  January  14,  2000.  In addition,  shareholders  are
notified  that  the  deadline for providing  the  Company  timely
notice of any shareholder proposal to be submitted outside of the
Rule  14a-8 process for consideration at the 2000 Annual  Meeting
of  Shareholders is January 14, 2000.  As to all such matters  of
which  the  Company does not have notice as of January 14,  2000,
discretionary authority to vote on such matters will  be  granted
to the persons designated in the proxies solicited by the Company
relating to the 2000 Annual Meeting.

OTHER MATTERS
The  Company  does  not know of any matters to be  presented  for
action  at  the meeting other than those listed in the Notice  of
Meeting  and  referred to herein.  If any other matters  properly
come  before  the Annual Meeting, it is intended that  the  proxy
solicited   hereby   will  be  voted  in  accordance   with   the
recommendation of the Board of Directors.

Copies  of  the  Annual Report of Harold's Stores,  Inc.  to  the
Securities and Exchange Commission on Form 10-K may be  obtained,
without charge to shareholders, by writing Harold's Stores, Inc.,
Shareholder Relations, Post Office Drawer 2970, Norman,  Oklahoma
73070-2970.
























                              PROXY
                      HAROLD'S STORES, INC.
            765 Asp Avenue, Norman, Oklahoma   73069
PROXY

      THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
OF HAROLD'S STORES, INC.
The  undersigned hereby appoints H. Rainey Powell  and  Linda  L.
Daugherty, or any one of them, each with the power to appoint his
or her substitute, as proxies, and hereby appoints and authorizes
them to represent and vote as designated below, all the shares of
Common  Stock,  held of record by the undersigned  on  April  28,
1999,  at the Annual Meeting of Shareholders of Harold's  Stores,
Inc. (the "Company") to be held at the Harold's Buying Office  in
Dallas,  at  5919 Maple Avenue, Dallas, Texas, at  2:00  p.m.  on
Friday, June 25, 1999, and at any adjournment thereof.

1.   ELECTION OF DIRECTORS
________FOR all nominees listed below _____WITHHOLD AUTHORITY  to
vote for all
 (except for the nominee(s) lined out below)
nominees below


Harold G. Powell, Rebecca Powell Casey, H. Rainey Powell, Kenneth
                             C. Row,
  Michael T. Casey, Robert B. Cullum, Jr., Lisa Powell Hunt, W.
      Howard Lester, Gary C. Rawlinson, William F. Weitzel


2.   In their discretion, the Proxies are authorized to vote upon
such  other  business as may properly come before the meeting  or
any adjournment thereof.



IF  ANY  OTHER BUSINESS IS PRESENTED AT THE ANNUAL MEETING,  THIS
PROXY SHALL BE VOTED IN ACCORDANCE WITH THE RECOMMENDATION OF THE
BOARD OF DIRECTORS.  THIS PROXY, WHEN PROPERLY EXECUTED, WILL  BE
VOTED   IN   THE  MANNER  DIRECTED  HEREIN  BY  THE   UNDERSIGNED
SHAREHOLDER.  IF NO DIRECTION IS MADE, THIS PROXY WILL  BE  VOTED
FOR THE NOMINEES LISTED IN ITEM 1.

Please  sign exactly as name appears  below.
When shares are  held as joint tenants, both
should sign.  When signing as  attorney,  as
executor, administrator, trustee, or guardian,
please give full titles as such.  If a corporation,
please sign full  corporate name by President or
other authorized officer.  If a partnership, please
sign partnership name by authorized person.  If a
Limited Liability Company please sign name by
authorized person.


                    Date:__________________________, 1999

                    ___________________________Signature
                   PLEASE  MARK,  SIGN,  DATE  AND  RETURN
                   THIS PROXY CARD PROMPTLY USING THE ENCLOSED ENVELOPE.





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