HAROLDS STORES INC
10-K, 1999-04-26
FAMILY CLOTHING STORES
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                               33
               SECURITIES AND EXCHANGE COMMISSION
                     Washington, D.C.  20549
                   __________________________

                            FORM 10-K
        Annual Report Pursuant to Section 13 or 15(d) of
               the Securities Exchange Act of 1934
                                
  For the fiscal year ended January                Commission File No. 1-
              30,  1999                                     10892
                                
                      HAROLD'S STORES, INC.
     (Exact name of registrant as specified in its charter)
                                
                 Oklahoma                               73-1308796
     (State or other jurisdiction of                 (I.R.S. Employer
      incorporation or organization)               Identification No.)
                     
     765 Asp Norman, Oklahoma  73069                  (405) 329-4045
     (Address of  principal executive                 (Registrant's
                 offices)                           telephone number,
                (Zip Code)                            including area
                                                          code)
                                                             
    Securities registered pursuant to                        
        Section 12(b) of the Act :                     Name of each
                                                         exchange
           Title of each class                     on which registered
                                                             
      Common Stock, $0.01 Par Value                   American Stock
                                                         Exchange
                                                             
                                
                                
  Securities registered pursuant to Section 12(g) of the Act :
                              None


     Indicate by check mark whether the registrant (1) has
filed all reports to be filed by Section 13 or 15 (d ) of
the Securities Exchange Act of 1934 during the preceding
12 months (or for such shorter period that the Registrant
was required to file such reports), and (2) has been
subject to such filing requirements for the past 90 days.

           Yes      X      .                   No              .

      Indicate  by check mark if disclosure of  delinquent
filers  pursuant  to  Item 405 of Regulation  S-K  is  not
contained herein, and will not be contained, to  the  best
of   registrant's  knowledge,  in  definitive   proxy   or
information statements incorporated by reference  in  Part
III of this Form 10-K or any amendment to this Form 10-K [
]

      At  March 15, 1999 the aggregate market value of the
Registrant's  Common  Stock  held  by  non-affiliates  was
$23,459,666  based  on  a value of $6.75  per  share,  the
closing  price of Common Stock as quoted by  the  American
Stock Exchange on that date.

      On  March 15, 1999 the registrant had 6,073,958 shares of
Common
 Stock outstanding.
                                
              DOCUMENTS INCORPORATED BY REFERENCE:

     Portions of the Registrant's Annual Report to Shareholders
for the fiscal year ended January 30, 1999  ("Annual Report")
 are incorporated by reference into Part II.

     Portions of the Registrant's Proxy Statement for the
Annual Meeting of Shareholders to be held June 25, 1999
("Proxy   Statement") are incorporated by reference into
Part III.

              Harold's Stores, Inc. & Subsidiaries
                            Index to
                   Annual Report on Form 10-K
           For the Fiscal Year Ended January 30, 1999
                                
Part I.                                                  Page

     Item  1     Business                                   3

     Item  2.    Properties                                 9

     Item  3.    Legal Proceedings                         10

     Item  4.    Submission of Matters to a Vote of
                 Security Holders                          10

Part II.

     Item   5.   Market for the Registrant's Common
                 Stock and Related Stockholder Matters     10

     Item   6.   Selected Consolidated Financial Data      11

     Item   7.   Management's Discussion and Analysis of
                 Financial Condition and Results
                 of Operations                             12

     Item  7a.   Quantitative and Qualitative Disclosure
                 about Market Risk                         16

     Item   8.   Consolidated Financial Statements and
                 Supplementary Data                        17

     Item   9.   Changes in and Disagreements with Accountants
                 on Accounting and Consolidated Financial
                 Disclosure                                17

Part III.

     Item 10.  Directors and Executive Officers of the
               Registrant                                  17

     Item 11.  Executive Compensation                      17

     Item 12.  Security Ownership of Certain Beneficial
               Owners and Management                       17

     Item 13.  Certain Relationships and Related
               Transactions                                17

Part IV.

     Item 14     Exhibits, Consolidated Financial Statement
                 Schedule and Reports on Form 8-K  17

Signatures                                                 19

                             PART I.

ITEM 1.  BUSINESS

General

      Harold's  Stores, Inc. and its wholly-owned  subsidiaries
(collectively "Harold's" or the "Company"), through a  46-store
location chain of women's and men's specialty apparel stores in
21 states, offers high-quality, classically inspired apparel to
the upscale, quality-conscious consumer primarily in the 20  to
50  year old age group.  The stores typically are strategically
located  in  shopping  centers and  malls  with  other  upscale
specialty  retailers and are enhanced by  an  eclectic  mix  of
antiques, together with specially designed fixtures and  visual
props,  to  create an appealing stage for presentation  of  the
Company's   distinctive   women's   and   men's   apparel   and
accessories.  More than 90% of sales consists of the  Company's
designs  controlled by Harold's own stylists and designers  and
resourced by Harold's buyers from domestic, European and  Asian
manufacturers.   The remainder consists of branded  merchandise
selected to complement Harold's merchandise presentation.   See
"Business- Product Development and Sourcing Programs."

      The  Company's  46 stores are comprised of  25  full-line
women's  and  men's apparel stores, seven stores which  have  a
product  line  principally of ladies' apparel  with  a  limited
presentation  of men's sportswear featuring the  Company's  Old
School Clothing brand, 10 stores featuring women's apparel only
and  four  outlet  stores  to clear markdowns  and  slow-moving
merchandise,   in   addition  to  some   merchandise   produced
specifically for the outlets.  In addition to the  stores,  the
Company has a direct response "mail order" catalog business and
also   sells  merchandise  online  at  www.harolds.com.   Store
occupancy  costs include base and percentage rent, common  area
maintenance  expense, utilities and depreciation  of  leasehold
improvements.

      There was a decline in comparable store sales of 1.3% for
fiscal  1999,  compared to a decline of 5.4% for  fiscal  1998.
The  Company  believes that the decrease  in  comparable  store
sales  for comparable periods is primarily attributable to  the
opening  of  second  stores in several key markets,  including:
Birmingham,  Alabama;  Norman,  Oklahoma;  Memphis,  Tennessee;
Dallas, Houston and San Antonio, Texas; and Washington, DC,  as
well  as  the selection of fashion trends that did not sell  as
well  as  anticipated for fiscal 1998.  The  Company's  average
sales  per square foot for stores open during the entire fiscal
year  were  $506  and  $529 for fiscal 1999  and  fiscal  1998,
respectively.  The Company believes sales per square  foot  are
higher than industry averages for most similar stores.

      The  Company  believes that its future  success  will  be
achieved  by  expanding  the number of its  women's  and  men's
apparel  stores  and  increasing  sales  momentum  at  existing
stores.   The  Company  is engaged in an  aggressive  expansion
program, adding in the aggregate 10 retail stores during fiscal
1998  and  fiscal 1999 and thereby increasing the  chain  store
count by approximately 22%.

      The  Company's expansion program will continue  to  focus
primarily on markets currently served by the Company and in new
markets that represent a geographical progression from existing
markets.   Thus far during fiscal 2000, the Company has  opened
new stores in Palo Alto, California; Tampa, Florida and Dallas,
Texas,  and  anticipates opening a total of  approximately  ten
stores during the fiscal year.

      The  Company operates on a 52-53 week fiscal  year  which
ends  on the Saturday closest to January 31. References  herein
to fiscal 2000, fiscal 1999, fiscal 1998, and fiscal 1997 refer
to  the fiscal years ended January 29, 2000, January 30,  1999,
January 31, 1998, and February 1, 1997, respectively.

Retail Merchandising

      The  Company's   merchandise  mix   in   women's  apparel
includes  coordinated  sportswear, dresses,  coats,  outerwear,
shoes   and   accessories,  in  updated  classic   styles.    A
fundamental feature of the Company's marketing strategy is  the
development  of  original exclusive and semi-exclusive  apparel
items.  The Company estimates that more than 95% of its women's
apparel   sales  are  attributable  to  the  Company's  product
development  and proprietary label programs.  In  fiscal  1999,
women's  apparel accounted for approximately 79%  of  sales  as
compared to 77% for fiscal 1998.

     The men's apparel product line includes tailored clothing,
suits,  sportcoats, furnishings, sportswear,  and  shoes.   The
style  is  principally what is known in the  apparel  trade  as
"updated  traditional,"  classic styling  with  a  contemporary
influence.  The young executive and college markets account for
a  substantial portion of the Company's men's store sales.   In
fiscal  1999, the Company's proprietary label apparel accounted
for  more than 90% of total men's sales.  The majority  of  the
men's  proprietary label sales are in the Company's Old  School
Company  and  Harold Powell Clothing lines.   In  fiscal  1999,
men's  apparel  accounted for approximately 21%  of   sales  as
compared to 23% for fiscal 1998.

      The following table sets forth the approximate percentage
of  sales  attributable  to the various merchandise  categories
offered by the Company in the past three fiscal years:

                       Fiscal 1999      Fiscal 1998       Fiscal 1997
                             (Dollar amounts in thousands)
                                           
                                                              
Women's Merchandise                                           
     Sportswear      $91,133    70.5%  $81,408  67.9%    $72,808  67.3%
     Shoes             4,128     3.2     4,827   4.0       5,422   5.0
     Handbags, Belts   6,243     4.8     5,899   4.9       5,777   5.3
      and Accessories
                                                            
Men's Merchandise                                           
     Suits,
      Sportcoats,
      Slacks          
      and Furnishings 11,552    8.9     10,762    9.0       8,815     8.1
     Shoes             1,149    0.9      1,218    1.0       1,067     1.0
     Sportswear and   14,309   11.1     14,894   12.4      13,547    12.5
      Accessories              
                                                            
Other                    710    0.6        911    0.8         821     0.8
                                                            
         Total:     $129,224  100.0%  $119,919  100.0%   $108,257   100.0%
                      
                                                            


Company Stores

      The  Company's  46 stores range in size  from   2,100  to
15,000  square feet, with the typical store ranging from  4,000
to  6,000 square feet.  The Company's stores generally are open
seven  days  per week and evenings.  The following table  lists
Harold's  store locations as of March 15, 1999,  with  selected
information for each location.  Product lines in the table  are
defined as follows:

   W/M      Stores with the Company's full-line women's
            and men's apparel.
   W/OS     Stores  with  the Company's full-line  women's
            apparel and also featuring the Company's
            "Old School Clothing Company" concept.
   W        Stores featuring women's apparel only.

Metropolitan                                         
   Area       Location        Type of       Product       Square
                              Location      Lines         Footage
                                                          
Atlanta, GA   Lenox Square    Regional        W/M          6,861
                              Shopping Center
Atlanta, GA   Park Place       Specialty           W     3,413
                             Center
Austin, TX    Arboretum        Specialty         W/OS    4,787
              Market Place     Center
Austin,       8611 N. Mopac    Free Standing      W/M    13,20
TX(2)         Expressway                                     0
Baton         Citiplace        Specialty          W/M    5,200
Rouge, LA     Market Center    Center
Birmingham,   Riverchase       Regional            W     2,713
AL            Galleria         Shopping Center
Birmingham,   The Summit       Specialty          W/M    5,500
AL            Shopping Center  Center
Charlotte,    Shops on the     Specialty           W     4,000
NC            Park             Center
Columbus,     The Mall at      Regional           W/M    6,000
OH            Tuttle Crossing  Shopping Center
Cordova, TN   Wolfchase        Regional           W/M    6,302
   (Memphis   Galleria         Shopping Center
     metro)
Dallas, TX    Dallas Galleria  Regional           W/M    8,079
                             Shopping Center
Dallas, TX    Highland Park    Specialty          W/M    7,503
              Village          Center
Ft. Worth,    University Park  Specialty          W/M    6,000
TX            Village          Center
Germantown,   Saddle Creek     Specialty         W/OS    3,909
TN            South            Center
 (Memphis
  metro)
Greenville,   Greenville Mall  Regional          W/OS    5,076
SC                           Shopping Center
Hillsboro,    Hillsboro        Outlet Mall        W/M    5,160
TX(2)         Outlet Mall

Houston, TX   Highland          Specialty        W/M  6,189
              Village           Center
Houston, TX   Town and          Specialty        W/M  5,883
              Country Village   Center
Jackson, MS   The Rogue         Free Standing     W   2,100
              Compound
Kansas City,  Country Club      Regional          W   4,155
MO            Plaza             Shopping Center
Leawood, KS   Town Center       Regional         W/M  5,000
(Kansas City  Plaza             Shopping Center
metro)
Littleton, CO Park Meadows      Regional         W/M  5,465
(Denver       Mall              Shopping Center   
metro)      
Louisville,   Mall St.          Regional        W/OS  4,292
KY            Matthews          Shopping Center
Lubbock, TX   8201 Quaker       Specialty        W/M  3,897
              Avenue            Center
McLean, VA    Tyson's           Regional         W/M  5,083
              Galleria          Shopping Center
Nashville, TN The Mall at       Regional         W/M  5,975
              Greenhills        Shopping Center
Norman, OK    Campus Corner     Specialty        W/M  9,050
              Center            Center
Norman, OK(2) 575 S.            Free Standing    W/M  15,421
              University                                
              Blvd.
Oakbrook, IL  Oakbrook Center   Specialty Center W    4,860
(Chicago                           
metro)                  
Oklahoma City, 106 Park Avenue  Street Location  W/M  3,760
OK(1)
Oklahoma City, 50 Penn Place      Specialty        W/M  14,240
OK                                Center                  
Omaha, NE       One Pacific       Specialty        W     3,272
                Place             Center
Palo Alto, CA   Stanford          Regional         W   4,275
(San Francisco  Shopping Center   Shopping Center
metro)
Phoenix, AZ     Biltmore          Regional        W/OS  5,033
                Fashion Park      Shopping Center
Plano, TX       Park and          Free Standing    W/M  5,525
(Dallas metro)  Preston
Raleigh, NC     Crabtree Valley   Regional         W/M  5,205
                Mall              Shopping Center
Richmond, VA    River Road        Specialty        W/M  5,000
                Shopping Center   Center
Salt Lake City, Trolley Square    Specialty         W   5,716
UT              Center            Center
San Antonio,    Alamo Quarry      Specialty        W/M  5,000
TX              Market            Center
Sealy, TX(2)    Sealy Outlet      Outlet Mall      W/M  9,000
                Center
Skokie, IL      Old Orchard       Specialty         W   5,455
(Chicago Metro) Center            Center
St. Louis, MO   Plaza Frontenac   Regional        W/OS  4,221
                                  Shopping Center
Tampa, FL       Citrus Park       Specialty       W/OS  5,717
                Town Center       Center
Tulsa, OK       Farm Shopping     Specialty        W/M  3,888
                Center            Center
Tulsa, OK       Utica Square      Regional         W/M  4,625
                                  Shopping Center
Wichita, KS     The Bradley       Specialty        W/M  5,500
                Fair Center       Center

     (1)     Store closed on March 26, 1999.
     (2)     Outlet store

      The  employee population of a typical full-line  Harold's
store  consists  of  a  store manager, two  assistant  managers
(women's  and men's), one or two desk associates, and  five  to
seven  sales associates, most of whom work on a flex-time basis
(20-25 hours per week).  Sales associates are paid a commission
against a draw.  Commissions range from 7%  to 10% based on the
type  of  product  sold and the scale of the associate.   Store
managers  are paid a salary plus a performance bonus  based  on
attainment of sales goals and expense control.

Product Development and Sourcing Programs

      The  Company's product development and sourcing  programs
enable  it  to  offer  exclusive and semi-exclusive  items  not
available  in competing stores or catalogs.  More than  90%  of
sales   is  merchandise  where  the  Company  has  created   or
controlled  the design, demonstrating the Company's  commitment
to a unique product mix.  The Company believes that this unique
product  mix enables it to compete with, and differentiates  it
from,  larger apparel chains by offering customers an exclusive
garment  at  a  price below designers and similar  open  market
merchandise.   Direct creation and control of merchandise  also
enables  the  Company  to improve its  initial  mark  up.   The
Company's private label merchandise consists of items developed
by the Company and manufactured exclusively for the Company and
items  developed  by the Company and manufactured  on  a  semi-
exclusive basis for the Company.

       An   important  component  of   the  Company's   product
development programs is market research of styles and  fabrics.
The  Company's  buyers shop European and domestic  markets  for
emerging  fashion  trends,  for new vendors,  and  for  fabric,
artwork   and   samples  for  new  garment  designs.    Through
sophisticated, computer-aided design technologies, the  product
development  staff  adapts  and  develops  fabric  designs  and
garment  models.   These design models assist  the  Company  in
sourcing  and  in  negotiations with mills  and  vendors.   The
Company's  product development programs allow it to participate
directly  in  the  design  and manufacturing  of  an  exclusive
product  without  investing in costly manufacturing  equipment.
The   Company's   development  program   is   complemented   by
association  with independent buying offices in  New  York  and
Florence, Italy.

      The  Company's product development programs enable it  to
offer new styles, often before similar merchandise is available
at  other  specialty  or department stores  or  catalogs.   The
Company  imports  a  significant  portion  of  its  merchandise
directly  from the United Kingdom, Italy, and through  domestic
importers from the Far East.

      The  Company's merchandisers travel to Europe,  including
popular  fashion meccas such as Paris and Milan, six  to  eight
times  each  year,  searching out  new  styles  and  collecting
vintage  fabrics  and antique wallpaper, and original  art  for
pattern  development.   In addition to purchasing original  art
work   created  for  pattern  development,  merchandisers  have
ongoing  contact  with  several art  studios  in  Europe  where
artists  hand  paint intricate patterns and prints  exclusively
for  the  Company.   The European development  work  helps  the
Company  spot  emerging trends among fashion forward  Europeans
for   development   into   the  Company's  classically-inspired
merchandise.

     The Company's merchandisers review the collected material,
analyze  fashion  directions and  select  the  best  pieces  to
convert into prints and patterns for the next season.  Once the
new  patterns are selected, the team then "specs"  out  various
styles  -  detailing a garment's cut, fit,  fabric,  color  and
trim.   An advanced textile computer-aided design system  makes
designing  new  pieces much easier by providing color  "proofs"
which  allow  the Company to correct inaccuracies in  a  design
before  a  working sample is made.  This process reduces  costs
and  contributes to the inherent value of each item.  After the
specs  have  been  finalized, the piece goods -  materials  for
making   the   product  -  are  ordered   from   domestic   and
international  fabric  mills.   The  finished  fabric  is  then
shipped  to  manufacturers who cut, sew and trim the  completed
design.

      The  Company's line of leather goods is made by  European
craftsmen, primarily in Italy.  Shoes, belts, handbags, wallets
and  other  leather products are co-designed by  the  Company's
merchandisers and Italian artisans.  Italian-made leather goods
are  marketed under a variety of Company-owned labels  and  are
featured in all of the Company's stores, in its catalog, and on-
line at www.harolds.com.

       During  fiscal  1995,  the  Company  entered  into  a  new
arrangement  with  its largest apparel vendor,  CMT  Enterprises,
Inc. ("CMT").  Previously, Harold's controlled the design process
and  paid  CMT for finished goods when produced and manufactured.
Under   the   new  arrangement,  the  process  has  become   more
verticalized.  CMT acts as the Company's agent in the purchase of
raw   materials  (i.e.  fabrics,  linings,  buttons,  etc.)   and
supervises the manufacturing process of the Company's merchandise
with  manufacturing  contractors.   The  Company  purchases   raw
materials  directly from suppliers and pays for the manufacturing
process as costs are incurred.  CMT is paid a commission based on
actual cutting, sewing and trim costs of the finished goods.  The
Company  believes this relationship with CMT permits the  Company
to  control  the  quality  and cost of  the  Company's  inventory
purchases.  A  substantial portion of the  Company's  merchandise
purchases  is concentrated among a small number of vendors.   The
Company   believes  that fewer vendor relationships  advance  the
Company's  product  development objectives by increasing  control
over  the design and manufacturing process. In the event  of  the
termination  of  the CMT relationship or other of  the  Company's
vendors, management believes that in most instances more than one
new  vendor would be required to replace the loss of a  principal
vendor.   Although  management believes that replacement  vendors
could  be  located, if any buying relationship is terminated  and
until  replacement vendors are located, the operating results  of
the   Company  could  be  materially  adversely  affected.    See
"Management's Discussion and Analysis of Financial Condition  and
Results  of  Operations  - Results of Operations  and  -  Capital
Resources,  Capital Expenditures and Liquidity  and  note  11  to
Consolidated Financial Statements."

Catalog Publication and Order Fulfillment

      In  March 1990, using an in-house data base, the  Company
mailed  its  first  direct  response catalog  to  over  100,000
addresses.   In addition to contributing to sales, the  catalog
has  become an increasingly important market research  and  new
store promotion tool.  During fiscal 1999, the Company used its
mail  order  buyer  list  (currently  containing  approximately
175,000  names), its retail customer list (currently containing
approximately 300,000 names) and a variety of rental  lists  to
mail  six  issues with an average of 60 pages, and an aggregate
circulation  of  approximately 5.7  million  copies  (including
abridged  issues).  The catalogs are designed and produced  in-
house  with  photography, prepress and printing services  being
outsourced.  On-line computerized inventory systems  and  order
processing  programs offer control of fulfillment and  shipping
times and record the purchase history of catalog buyers and the
performance  of  each  individual  mailing  list.  Orders   are
processed   daily   and  inventory  adjustments   are   managed
accordingly.

       The   direct  response  catalog  has  experienced  sales
increases from $620,000 in fiscal 1992 to $8,243,000 in  fiscal
1999.  As a stand-alone venture with costs fully allocated, the
catalog  has  recorded a loss from operations each year  except
for  fiscal  1999, when the division recorded  a  profit.   The
principal  reasons for the losses include: (i) in  addition  to
its  primary merchandising role, the catalog is employed as  an
advertising  vehicle  to  stimulate  customer  traffic  in  the
existing  Harold's  stores, and also as a market  research  and
development  tool in connection with expanding the  chain  into
new  markets;  and (ii) at the end of a specific catalog's  run
the unsold merchandise is reacquired from the catalog operation
at marked down cost prices to allow such merchandise to be sold
with  a customary profit margin in the Company's retail stores,
and  profit is recorded in the store and is not a component  in
calculating the catalog's profitability.  In addition, prior to
fiscal  1999,  the Company did not attempt to account  for  the
advertising  and  traffic-building  benefits  of  mailing   the
catalog  to its known retail customers.  The Company also  does
not account for any profits earned from catalog close-outs sold
in  the  outlet  stores, or for the catalog's  contribution  to
developing potential new store locations.

      In addition , the Company currently sells merchandise via
electronic commerce online at www.harolds.com.  Sales generated
from  such  efforts  are  currently  immaterial.   The  Company
currently  offers a limited merchandise assortment online,  but
plans  to continue to focus on growing the online business  and
expand product offerings.  The Company's catalog systems  allow
for  expansion  of the online business with minimal  effort  or
investment.

Merchandise Inventory, Replenishment and Distribution

     The specialty retail apparel business fluctuates according
to  changes  in  customer preferences dictated by  fashion  and
season.   These  fluctuations affect  the  inventory  owned  by
apparel  retailers, since merchandise usually must  be  ordered
well  in  advance  of the season and sometimes  before  fashion
trends  are  evidenced  by customer purchases.   The  Company's
policy  of carrying basic merchandise items in full assortments
of  sizes and colors requires it to carry a significant  amount
of  inventory.  The Company must enter into contracts  for  the
purchase and manufacture of proprietary label apparel  well  in
advance of its selling seasons.

      The  Company continually reviews its inventory levels  in
order   to   identify   slow-moving  merchandise   and   broken
assortments (items no longer in stock in a sufficient range  of
styles,  colors and sizes) and may use markdowns to clear  this
merchandise.   Markdowns also may be used if inventory  exceeds
customer  demand  for  reasons of style,  seasonal  adaptation,
changes in customer preference, or if it is determined that the
inventory in stock will not sell at its currently marked price.
Such   markdowns  may  have  an  adverse  impact  on  earnings,
depending on their extent and the amount of inventory affected.
The Company utilizes its four outlet stores to dispose of prior
season  or  slow  moving  merchandise as  well  as  merchandise
developed  specifically for the outlet division.  In  addition,
in lieu of utilizing outside liquidation resources ("jobbers"),
slow   moving  merchandise  is  periodically  cleared   through
regional  off-site discount sales which are promoted under  the
name "Harold's Warehouse Sale".

      The  Company  operates an 85,000 square foot distribution
facility  capable of processing merchandise for  74  stores  in
Norman,  Oklahoma.   With a modest additional  investment,  the
facility will have the capability of processing merchandise for
138 stores.  All of the Company's merchandise is routed through
the  distribution center from various manufacturers.  Each item
is  examined, sorted, tagged with bar coded tickets which track
the merchandise for analysis by multiple parameters, including,
vendor  lot  number, color and size.  An increasing  amount  of
merchandise  is  currently arriving at the distribution  center
with tags previously placed by the vendor.  The merchandise  is
then boxed for shipment by company trucks or common carrier  to
the Company's 46 stores and catalog operation.  This process is
done   in  a time sensitive manner in a substantially paperless
environment, utilizing computers, bar codes and scanners.

Seasonality

     The Company's business follows a seasonal pattern, peaking
twice  a  year  during  the late summer (August  through  early
September)   and   holiday  (Thanksgiving  through   Christmas)
periods.   During  fiscal  1999,  approximately  53%   of   the
Company's sales occurred and substantially all of the Company's
net income was earned during the third and fourth quarters.

Competition

       The  Company's  business  is  highly  competitive.   The
Company's  stores  compete with national and  local  department
stores,  specialty  and discount store chains,  catalogers  and
independent  retail  stores  which  offer  similar   lines   of
specialty   apparel.    Many   of   these   competitors    have
significantly larger sales volumes and assets than the Company.

      Depth  of  selection in sizes and colors  and  styles  of
merchandise,  merchandise procurement and pricing,  ability  to
anticipate  fashion trends and customer preferences,  inventory
control,  reputation,  quality  of  private-label  merchandise,
store design and location, advertising and customer service are
all  important factors in competing successfully in the  retail
industry.   Given the large number of companies in  the  retail
industry,  the  Company  cannot  estimate  the  number  of  its
competitors or its relative competitive position.

      In  addition,  the  success of the  Company's  operations
depends   upon  a  number  of  factors  relating  to   economic
conditions and general consumer spending.  If current  economic
conditions  worsen  and consumer spending  is  restricted,  the
Company's growth and profitability will be negatively impacted.

Customer Credit

      The  Company's  stores accept the proprietary  "Harold's"
credit  card,  and Visa, Mastercard, Discover and the  American
Express  credit cards.  The Company's catalog operation accepts
VISA,  Mastercard,  Discover  and the  Company's  credit  card.
Credit  card sales were 74% in fiscal 1997, 76% in fiscal  1998
and 77% in fiscal 1999.  In fiscal 1999, 17% of sales were made
with  the  Harold's credit card and 61% were  made  with  third
party  credit cards.  The Company maintains a credit department
for    customer   service,   credit   authorizations,    credit
investigation,  billing and collections.   As  of  January  30,
1999,  the  allowance  for bad debts from Company  credit  card
sales  was  approximately 0.9% of Harold's  proprietary  credit
card sales for fiscal 1999.

     Harold's has offered customers its proprietary credit card
since 1974.  The Company believes that providing its own credit
card  enhances customer loyalty while providing customers  with
additional  credit at costs to the Company significantly  lower
than those charged by outside credit card companies (i.e. Visa,
Mastercard,  Discover and American Express).   At  January  30,
1999,  the  Company  had  approximately  22,975  active  credit
accounts  and the average card holder had a line of $1,000  and
an  outstanding  balance of $300.  Charges by  holders  of  the
Company's  credit card during fiscal 1999 totaled approximately
$22,700,000.

Advertising

     The  Company maintains an in-house advertising department,
which  has won numerous Addy awards at the local, district  and
national levels.  The advertising department staff produces in-
house  print  advertising for daily and weekly  newspapers  and
other  print  media, and designs the Company's direct  response
catalogs  and  other direct mail pieces. In  fiscal  1999,  the
Company  spent  approximately $7,800,000  (6.0%  of  sales)  on
advertising  and  catalog  production  costs  as  compared   to
approximately $10,000,000 (8.3% of sales) in fiscal 1998.  This
expenditure   includes  the  production   and   mailing   costs
associated  with  the Company's direct response  catalog.   The
advertising  department is also involved in the  production  of
annual  reports  to the Company's stockholders, sales  training
materials,  internal  marketing materials,  and  all  corporate
logos and labeling.

Management Information Systems

      The  Company  places  great  emphasis  on  upgrading  and
integrating  its management information systems  ("MIS").   The
Company believes these upgrades will enable it to maintain more
efficient  control of its operations and facilitate faster  and
more   informed   responses  to  potential  opportunities   and
problems.   The Company maintains an MIS team to oversee  these
management information systems, which include credit,  catalog,
sales  reporting,  accounts payable, and  merchandise  control,
reporting and distribution.

     The  Company  uses  an  integrated  point-of-sale  ("POS")
inventory  and  management system to control merchandising  and
sales   activities.   This  system  automatically  polls   each
location  every  24  hours and provides a  detailed  report  by
merchandise  category  the next morning.  Management  evaluates
this  information  daily and implements merchandising  controls
and  strategies as needed.  The Company's POS system  has  been
updated to allow additional functions to be programmed into the
system.  The POS system provides personnel scheduling and  time
keeping  capabilities, as well as, a customer profile  function
to  better  identify  and  track  consumer  demographics.   The
Company  is currently installing a new and enhanced POS product
into all stores.

     The  Company  continues  to  implement  newer  and  better
inventory control systems.  The Company routinely conducts  its
own  inventory  using  a sophisticated  scanning  system.   POS
scanning  devices  record and track SKU  bar  codes  which  are
assigned  to  every piece of merchandise.  This information  is
downloaded  into  the  Company's  IBM  AS400r  computer   which
generates  a  detailed report within 24 hours of  the  physical
inventory.

     The  Company  has also implemented ARTHURr, a computerized
merchandise planning system which interacts with the  Company's
AS400r   and   Island   Pacific  Systemsr  software.    ARTHURr
facilitates  seasonal  planning by department  and  store,  and
provides  certain  data  for financial planning.   The  Company
plans  to  implement the allocation product offered by Comshare
during fiscal 2000.

Trademarks, Service Marks, and Copyrights

    "Harold's", "Harold Powell", "Old School Clothing Company",
"OSCC   Bespoke"   and  other  trademarks  either   have   been
registered,  or have trademark applications pending,  with  the
United  States  Patent  and  Trademark  Office  and  with   the
registries  of  various foreign countries.  The  Company  files
U.S.  copyright registration on the original design and artwork
purchased or developed by the Company.

     The  Company's  two Houston stores and  the  Sealy,  Texas
outlet bear the name "Harold Powell" rather than "Harold's"  to
avoid  confusion  with an existing local  men's  apparel  store
which  operates in Houston under the name "Harold's" with prior
usage   in   this   market  predating  the  Company's   federal
registration.

Employees

     On  March  15,  1999,  the Company had  approximately  653
full-time  and  786  part-time  employees.   Additionally,  the
Company  hires temporary employees during the peak late  summer
and holiday seasons.  None of the Company's employees belong to
any  labor union and the Company believes it has good relations
with its employees.

ITEM 2. PROPERTIES

Store Leases

     At  March  15,  1999, the Company owned the Austin  outlet
store  and leased 45 stores.  The Company believes rent payable
under its store leases is a key factor in determining the sales
volume  at which a store can be profitably operated. The leases
typically  provide for an initial term of 12  years.   In  most
cases,  the  Company pays a base rent plus  a  contingent  rent
based  on  the  store's  net  sales  in  excess  of  a  certain
threshold,  typically  four to five percent  of  net  sales  in
excess  of  the  applicable  threshold.   Among  current  store
leases, one store lease has fixed rent with no percentage rent.
Four  store leases have percentage rent only.  All other  store
leases  provide  for a base rent with percentage  rent  payable
above  specified  minimum net sales.  Eighteen  of  the  leased
stores open during all of fiscal 1999 operated at sales volumes
above  the  breakpoint (the sales volume below which only  base
rent  is  payable).  Based on the Company's  current  level  of
sales  per square foot, the Company believes that some  of  the
risk from any decline in future sales volume in these stores is
reduced  because  a corresponding decline in occupancy  expense
would occur.

     Substantially all of the leases require the Company to pay
property   taxes,   insurance,  utilities   and   common   area
maintenance  charges.   The  current  terms  of  the  Company's
leases, including automatic renewal options, expire as follows:

                           Years Leases            Number of
                              Expire                Stores
                                                       
                               1999                    4
                            2000-2001                  4
                            2002-2004                 10
                          2005 and later              27

     The Company generally has been successful in renewing  its
store leases as they expire.

    During fiscal 1999, the Company entered into new leases for
stores in  Houston, Texas; Palo Alto, California; OakBrook  and
Skokie,  Illinois;  Salt Lake City, Utah; and  Tampa,  Florida.
Management  believes the terms of these leases  are  comparable
with other similar national retailers in these locations.  Base
rent  (minimum  rent under terms of lease)  in  current  leases
ranges  from $6 per square foot to $60 per square foot annually
over the terms of the leases.  Total base rent has continued to
increase  based  on  new store leases.   Occupancy  costs  have
increased slightly as the Company has entered new markets.  The
following table sets forth the fixed and variable components of
the Company's rent expense for the fiscal years indicated:

                         1999           1998             1997
                                                                  
 Base rent           $  4,350,000       3,702,000       2,806,000
 Additional rents                                          
 computed as a       
 percentage of                        
 sales                  1,041,000       1,206,000       1,261,000 
                                                           
 Total               $  5,391,000       4,908,000       4,067,000

Corporate Headquarters and Catalog Fulfillment Center

     The  Company  owns  a complex of contiguous  buildings  in
Norman, Oklahoma comprised of approximately 36,500 square feet,
with  22,000  square feet of this space being utilized  by  the
Company for its executive offices, administrative functions and
catalog  fulfillment center.  The remainder of this complex  is
currently leased to other parties and could be used for  future
expansion  of the catalog fulfillment center and other  Company
needs.

Merchandise Buying Office, and Distribution Center

     The  Company  leases a 50,000 square  foot  building  used
primarily as a men's and ladies' buying office in Dallas, Texas
(the "Dallas Buying Office II") , a 10,000 square foot building
("The  Dallas  Buying  Office I") and  an  85,000  square  foot
warehouse  distribution  center  facility  located  in  Norman,
Oklahoma.

     The  lessor  of the Dallas locations and the  distribution
center  is a limited partnership whose partners include Rebecca
Powell  Casey,  Michael  T. Casey, H. Rainey  Powell  and  Lisa
Powell Hunt, all of whom are stockholders and directors of  the
Company.  The term of the Dallas Buying Office I lease  expires
March  2012,  with  annual  rent  payments  of  $158,000   plus
insurance, utilities and property taxes until April,  2000,  at
which  time  the annual rent will be $180,000, plus  insurance,
utilities  and  property  taxes, increasing  $2,500  each  year
thereafter  until  expiration of  the  lease.  The  Company  is
currently  engaged  in negotiations with a potential  sublessee
but  there  is no assurance that a sublease will be consummated
on  terms favorable to the Company.  Until such time as a lease
is  consummated, the lessor is providing the Company with  rent
abatements.

     The  term  of  the Dallas Buying Office II  lease  expires
September,  2010  with annual rent payments  of  $453,204  plus
insurance  and property taxes until August, 2001 at which  time
the annual rent will be $478,382, plus insurance, utilities and
property taxes until August, 2004 at which time the annual rent
will  be $503,560, plus insurance, utilities and property taxes
until  August, 2007 at which time annual rent will be $528,728,
plus  insurance, utilities and property taxes until  expiration
of the lease.

     The  term of the distribution center lease expires in June
2012,  with  annual rental payments of $338,438 plus insurance,
utilities  and property taxes until July, 2001, at  which  time
the annual rent will increase annually on a fixed scale up to a
maximum of $419,951 during the final year of the lease.

ITEM 3.        LEGAL PROCEEDINGS

     The  Company  is  from time to time  involved  in  routine
litigation  incidental to the conduct of its business.   As  of
this  date,  the Company is not a party to, nor is any  of  its
property subject to, any material pending legal proceedings.

ITEM  4.         SUBMISSION OF MATTERS TO A  VOTE  OF  SECURITY
HOLDERS

     No  matters  were submitted to a vote of security  holders
during  the fourth quarter of the fiscal year covered  by  this
report.
                                
                            PART II.

ITEM 5.   MARKET FOR THE REGISTRANT'S COMMON STOCK
          AND RELATED STOCKHOLDER MATTERS

      At  March 15, 1999, there were 662 record holders of  the
Company's common stock, ("Common Stock").  The Company's Common
Stock is listed on the American Stock Exchange under the symbol
"HLD".  The table below presents the range of the high and  low
sales  prices, for the periods indicated.  The price per  share
information  contained in the following table  is  restated  to
reflect  the 5% stock dividend paid to holders of Common  Stock
on  January 16, 1998.  There were no stock dividends issued  in
fiscal 1999.
                                
               Quarterly Common Stock Price Ranges
                                
                  Fiscal  1999    High            Low
                                                  
                  1st Quarter     $ 7.94          $ 6.19
                  2nd Quarter     $ 8.38          $ 6.50
                  3rd Quarter     $ 7.00          $ 5.31
                  4th Quarter     $ 8.00          $ 6.75
                                
               Quarterly Common Stock Price Ranges
                                
                  Fiscal  1998    High            Low
                                                  
                  1st Quarter     $ 13.33         $  8.69
                  2nd Quarter     $   9.41        $  7.98
                  3rd Quarter     $   8.51        $  7.02
                  4th Quarter     $   8.10        $  5.95

Dividend Policy

      The Company has never declared or paid cash dividends  on
its  Common Stock and presently intends to retain all  earnings
for  the  operation  and  expansion of  its  business  for  the
foreseeable future.  Any future determination as to the payment
of  cash  dividends  will  depend on  the  Company's  earnings,
capital requirements, financial condition and other factors  as
the Board of Directors may deem relevant.



ITEM 6.   SELECTED CONSOLIDATED FINANCIAL DATA

      The following selected consolidated financial information
is  derived  from the audited consolidated financial statements
of   the  Company  and  should  be  read  in  conjunction  with
"Management's  Discussion and Analysis of  Financial  Condition
and  Results  of  Operations"  and the  consolidated  financial
statements and the notes thereto, appearing elsewhere herein.

                                         Fiscal Year
                                                                   
                              1999      1998      1997    1996      1995
                                                                     
                          (Dollar amounts in thousands, except per
                                        share data)
                                              
Statements  of  Earnings                                           
Data:
Sales                     $129,224   119,919    108,257   94,264   75,795
                                
   Percentage increase        7.8%     10.8%      14.8%    24.4%    24.4%
                                                                   
Gross profit on sales(1)   $45,128    38,149     38,717   33,819   26,407
   Percentage of sales       34.9%     31.8%      35.8%    35.9%    34.8%
                                                                   
Earnings before income      $4,785        74      5,880    4,645    3,539
taxes
   Percentage of sales        3.7%      0.0%       5.4%     4.9%     4.7%
                                                                   
Net earnings                $2,841        44      3,528    2,787    2,088
   Percentage of sales        2.2%      0.0%       3.3%     3.0%     2.8%
                                                                   
Net earnings per common                                            
share (2):                  
     Basic                   $0.47      0.01       0.61     0.51     0.38
     Diluted                 $0.47      0.01       0.59     0.51     0.38
                                                                   
Other Operating Data:                                              
                                                                   
Stores open at end of           44        41         36       29       25
  period
Growth in comparable        (1.3%)    (5.4%)     (0.5%)      8.7%    10.7%
  store sales
  (52-53 week basis)                                            
                                                                   
Balance Sheet Data:                                                
                                                                   
Working capital            $33,044    35,430    28,016    21,301    12,524
Total assets                63,917    63,929    59,608    42,909    34,661
Long-term debt,  net  of    16,330    19,708    12,528     9,540       594 
current maturities (3)                                          
Stockholders' equity        39,521    36,466    36,035    25,299    22,260
Net book value per share     $6.51      6.03      6.01      4.63      4.10
(4)

     (1)  In accordance with retail industry practice, gross profit
          from sales  is calculated by subtracting cost  of  goods
          sold (including  occupancy  and central buying  expenses)  from
          sales.
     (2)  Net earnings per common share for each period have been
          restated for the 5% stock dividends in fiscal 1998,
          fiscal  1997  and  fiscal 1996  and  the  10%  stock
          dividend in fiscal
          1995.
     (3)  In fiscal 1996, the Company renewed its line of credit to be
          payable at a fixed maturity rather than on  demand,
          which required the loan to be reclassified as long-term debt.
     (4)  Net book value per share is based on the number of shares of
          Common Stock outstanding at the end of each fiscal
          year restated for the 5% stock dividends in fiscal 1998, 
          fiscal 1997 and 1996 and the 10% stock dividend in fiscal 1995.

ITEM 7.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF
          FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Results of Operations

     The following table reflects items in the Company's
statement of earnings as a percentage of  sales for the periods
indicated:

                                         Fiscal Year
                                                            
                                     1999       1998      1997
                               (52  Weeks)  (52 Weeks)  (52 Weeks)
                                                            
 Sales                             100.0%       100.0       100.0
                                                            
Cost of goods sold                 (65.1)       (68.2)      (64.2)
Selling, general and               (27.6)       (28.2)      (27.5)
  administrative expenses
Depreciation and amortization       (3.0)        (2.9)       (2.6)
Interest expense                    (0.6)        (0.7)       (0.3)
                                                            
Earnings before income taxes and                            
cumulative effect of change in       3.7          0.0         5.4
accounting principle
                                                            
Provision for income taxes          (1.5)         0.0        (2.1)
                                                            
Earnings before cumulative effect                           
of change in accounting principle    2.2          0.0         3.3
                                   
                                                            
Cumulative  effect of  change  in                           
accounting principle                0.0            -           -
                                                            
Net earnings                        2.2%         0.0%        3.3%

      The following table reflects the sources of the increases
in Company sales for the periods indicated:

                                           Fiscal Year
                                                               
                                1999             1998          1997
                             (52 Weeks)       (52 Weeks)   (52 Weeks)
                                
                                                               
Store sales (000's)           $120,981         110,880        99,374
Catalog sales (000's)            8,243           9,039         8,883
                                                               
Sales (000's)                 $129,224         119,919       108,257
                                                               
Total sales growth                7.8%           10.8%         14.8%
Growth in comparable store sales (1.3)           (5.4)         (0.5) 
(52-53 week basis)                                      
Growth in catalog sales          (8.8)            1.8          (5.3)
                                                               
Store locations:                                               
  Existing stores beginning of    41               36            29
   period
  Stores closed                   (1)              (1)            -
 New stores opened during period   4                6             7
                                       
      Total stores  at end of      
       period                     44               41            36 
                                       
      Total  Company  sales increased 7.8% in  fiscal  1999  as
compared to 10.8% in fiscal 1998 and 14.8% in fiscal 1997.  The
Company believes that such increases were primarily due to  the
continued  store  expansion program. The  Company  opened  four
stores  during fiscal 1999 and closed one store.   Stores  were
opened  in  Oak Brook and Skokie, Illinois; San Antonio,  Texas
(Alamo Quarry Market) and Salt Lake City, Utah.  A store closed
in San Antonio, Texas (Broadway and Austin Highway).

      Total  Company sales increased  10.8% in fiscal  1998  as
compared  to  14.8% in fiscal 1997.  The Company believes  that
such  increases  were  primarily due  to  the  continued  store
expansion  program.   The Company opened five  stores  and  one
outlet  during fiscal 1998 and closed one store.   Stores  were
opened in: Cordova, Tennessee (Memphis metro); Wichita, Kansas;
Columbus, Ohio; Richmond, Virginia; Birmingham, Alabama; and an
outlet  in  Sealy,  Texas.  A store closed  in  Kensington,  MD
(Washington, DC metro).  The Company opened six stores and  one
outlet  during fiscal 1997.  Stores were opened in: Greenville,
South  Carolina;  Leawood,  Kansas;  Raleigh,  North  Carolina;
McLean,  Virginia; Littleton, Colorado (Denver metro); Houston,
Texas  (known  as  Harold Powell); and  an  outlet  in  Norman,
Oklahoma.

      Comparable store sales declined 1.3% during fiscal  1999,
compared  to  a  decline of 5.4% in fiscal 1998.   The  Company
believes  that  the  declines experienced in  comparable  store
sales  during  fiscal  1999  and  fiscal  1998  were  primarily
attributable  to the opening of second stores  in  several  key
markets,  including:  Birmingham,  Alabama;  Norman,  Oklahoma;
Memphis,  Tennessee; Dallas, Houston, and San  Antonio,  Texas;
and Washington, DC, as well as lower than anticipated sales  of
fashion apparel merchandise in fiscal 1998.

       Catalog  sales declined 8.8% during fiscal 1999 compared
to  an increase of 1.8% during fiscal 1998.  The decline during
fiscal 1999 was due to a 27.1% reduction in the total number of
catalogs  circulated.   Since the 1989 test market of  Harold's
first catalog, the Company has expanded its regular catalog  to
include  six seasonal issues each year.  For fiscal  1999,  the
Company's catalog averaged 60 pages per issue with an aggregate
mailing  (including  abridged  issues)  of  approximately   5.7
million  catalogs. The increase during fiscal 1998 was  due  to
expanded catalog circulation.

      The  Company's gross margin increased to 34.9% in  fiscal
1999  from 31.8% in fiscal 1998.  The increase in gross  margin
can  be primarily attributed to improved inventory planning and
customer  acceptance of product offerings, resulting  in  lower
inventory  levels and reduced markdowns.  The  Company's  gross
margin  declined from 35.8% in fiscal 1997 to 31.8%  in  fiscal
1998.  The  Company experienced higher markdowns due to  excess
inventory  levels, resulting from lower than anticipated  sales
of  fashion apparel merchandise.  In addition, higher occupancy
costs  that  did  not  leverage due to lower  sales  negatively
impacted  the gross margin. Any increase in net earnings  as  a
percentage  of  sales  will be the result of  increasing  sales
while  controlling selling, general and administrative expenses
and improvement in gross margin from sales.

      Selling, general and administrative expenses decreased by
0.6% of sales in fiscal 1999 compared to an increase of 0.7% of
sales  in  fiscal 1998.  The decrease in selling,  general  and
administrative expenses as a percentage of sales in fiscal 1999
was primarily due to reduced advertising and catalog production
costs,  offset  by  increased payroll  related  expenses.   The
increase in selling, general and administrative expenses  as  a
percentage  of  sales  in  fiscal 1998  was  primarily  due  to
increased  catalog  fulfillment cost  and  increases  in  sales
salaries  in  order  to maintain exceptional  customer  service
expectations.   In fiscal 1999, the Company initiated  a  27.1%
reduction in the total number of catalogs circulated to  reduce
costs,  while  attempting to minimize the reduction  in  sales.
The  result  was  a $2,100,000, or 35%, decline  in  production
costs  and an $800,000, or 8.8%, decline in catalog sales.   In
fiscal  1998, the Company increased circulation in attempts  to
increase  the  rate  of sales growth in the  catalog  division,
resulting in an increase in catalog expenses of $1,600,000,  or
36%.   Non-catalog advertising expenditures decreased  1.6%  in
fiscal  1999  compared to an increase of 11%  in  fiscal  1998.
Such  expenses decreased in fiscal 1999 as a result of improved
sales  and lower inventory levels and increased in fiscal  1998
as  a  result of promotional activity to clear excess inventory
levels.

      During  fiscal 1999, the total interest costs  (including
capitalized  interest) decreased $174,000  compared  to  fiscal
1998  due  to  lower  outstanding debt  balances.  The  average
balance  on total outstanding debt was  $17,217,000  in  fiscal
1999, compared to $19,448,000 in fiscal 1998.  The decrease  in
average debt balances resulted principally from lower inventory
levels.   As  the  Company's growth continues,  cash  flow  may
require  additional borrowed funds, which may cause an increase
in  interest  expense.   During  fiscal  1998,  interest  costs
(including capitalized interest) increased $788,000 as compared
to fiscal 1997 due to higher inventory balances.

      The  Company's  income tax rate was 40% in  fiscal  1999,
fiscal 1998 and fiscal 1997.

Capital Expenditures, Capital Resources and Liquidity

      Cash Flows From Operating Activities.  For fiscal 1999, net
cash  provided by operating activities was $9,638,000 as compared
to  $3,551,000 net cash used in operating activities  for  fiscal
1998.  The increase in cash flows can be partially attributed  to
(i)  net earnings of $2,841,000 for fiscal 1999, compared to  net
earnings  of $44,000 for fiscal 1998, an increase in net earnings
of  $2,797,000, (ii) the timing of accrued expenses as  reflected
in  an  increase in accrued expenses of $365,000 in fiscal  1999,
compared  to  a  decrease in accrued expenses  of  $1,051,000  in
fiscal 1998, (iii) the timing of accounts payable as reflected by
a  decline  in  accounts  payable of  $329,000  in  fiscal  1999,
compared  to  a  decrease in accounts payable  of  $1,879,000  in
fiscal 1998.

      The  Company's merchandise inventories decreased $1,954,000
in  fiscal 1999 compared to an increase of $2,896,000 for  fiscal
1998 as a result of the Company's improved inventory planning and
customer acceptance of product offerings.  Management expects the
dollar  amount  of  the  Company's  merchandise  inventories   to
increase  with the expansion of its product development programs,
private  label  merchandise  and chain  of  retail  stores,  with
related  increases  in  trade accounts  receivable  and  accounts
payable.   Period-to  period differences in timing  of  inventory
purchases and deliveries will affect comparability of cash  flows
from operating activities.

      Cash Flows From Investing Activities. For fiscal 1999,  net
cash used in investing activities was $5,755,000, as compared  to
$4,554,000   for  fiscal  1998.   Capital  expenditures   totaled
$6,280,000,  compared  to $4,760,000 for  fiscal  1998.   Capital
expenditures during such periods were invested principally in new
stores,  and  remodeling and equipment expenditures  in  existing
operations.  On November 6, 1996, the Company made a term loan to
CMT  Enterprises,  Inc.  ("CMT")  in  the  principal  amount   of
$2,750,000, to be used by CMT to refinance its existing revolving
line  of  credit and for working capital purposes.  At March  15,
1999, the outstanding balance of the loan was $2,218,000.  CMT is
a  major  independent contractor whose assistance is instrumental
in the Company's design and manufacturing process.  See note 3 to
Consolidated Financial Statements.

     Cash Flows From Financing Activities.  During fiscal 1999,
the Company made periodic borrowings under its revolving credit
facility   to   finance   its  inventory   purchases,   product
development  and  private  label  programs,  store   expansion,
remodeling  and  equipment purchases for the fiscal  year  (see
"Liquidity").

      The Company has available a line of credit with its bank.
This  line  had average balances of $12,813,000 and $16,472,000
for the fiscal years 1999 and 1998, respectively.  During 1999,
this  line  of credit had a high balance of $16,701,000  and  a
balance of $12,872,000 as of January 30, 1999.  The balance  at
March 15, 1999 was $15,475,000.

       Liquidity.   The  Company  considers  the  following  as
measures  of  liquidity and capital resources as of  the  dates
indicated (dollars in thousands).

                                         Fiscal Year
                                              
                                   1999       1998     1997
   Working capital              $33,044    $35,430  $28,016
   Current ratio                 5.14:1     5.63:1   3.57:1
   Ratio of working capital       .52:1      .55:1    .47:1
   to total assets
   Ratio of long-term debt                                 
   (including current             .43:1      .56:1    .35:1
   maturities) to
   stockholders' equity

      The  Company's primary needs for liquidity are to finance
its inventories and revolving charge accounts and to invest  in
new stores, remodeling, fixtures and equipment.  Cash flow from
operations  and proceeds from credit facilities  represent  the
Company's  sources of liquidity.  Management anticipates  these
sources  of  liquidity  to  be sufficient  in  the  foreseeable
future.   The Company's capital expenditures budget for  fiscal
2000 is approximately $5,000,000.

Seasonality

      The Company's business is subject to seasonal influences,
with the major portion of sales realized during the fall season
(third and fourth quarters) of each fiscal year, which includes
the  back-to-school and holiday selling seasons.  In  light  of
this pattern, selling, general and administrative expenses  are
typically  higher  as a percentage of sales during  the  spring
seasons (first and second quarters) of each fiscal year.

Inflation

     Inflation affects the costs incurred by the Company in its
purchase  of  merchandise  and in  certain  components  of  its
selling,  general  and  administrative expenses.   The  Company
attempts  to  offset  the  effects of inflation  through  price
increases  and  control  of expenses,  although  the  Company's
ability to increase prices is limited by competitive factors in
its  markets.  Inflation has had no meaningful effect on  sales
or net earnings of the Company.

Impact of New Accounting Pronouncements

      In  June  1998, the Financial Accounting Standards  Board
issued  Statement of Financial Accounting Standards (SFAS)  No.
133,   "Accounting  for  Derivative  Instruments  and   Hedging
Activities."   SFAS  No.  133  is effective  for  fiscal  years
beginning  after  June  15, 1999.   SFAS  No.  133  establishes
standards   for   accounting  and  reporting   for   derivative
instruments, including certain derivative instruments  embedded
in  other  contracts, and for hedging activities.  It  requires
that  an  entity recognize all derivatives as either assets  or
liabilities in the statement of financial position and  measure
those instruments at fair value.  The accounting for changes in
fair  value of a derivative depends on the intended use of  the
derivative  and  the  resulting  designation.   Management   is
currently  evaluating the impact of this standard and  believes
its   adoption   will  not  materially  affect  the   Company's
consolidated financial position or results of operations.

      In March 1998, the American Institute of Certified Public
Accountants  issued  Statement  of  Position  98-1  (SOP  98-1)
"Accounting  for  the Costs of Computer Software  Developed  or
Obtained  for Internal Use."  SOP 98-1 is effective for  fiscal
years  beginning after December 15, 1998.  The adoption of  SOP
98-1 is not expected to have a material impact on the Company's
consolidated financial position or results of operations.

Year 2000

     Many computer systems use only two digits to identify a year
(for  example, "99" is used for the year "1999").  As  a  result,
these  systems  may be unable to process accurately  dates  later
than December 31, 1999, since they may recognize "00" as the year
"1900",  instead  of  the year "2000".   This  anomaly  is  often
referred to as the "Year 2000 compliance" issue.  Since 1997, the
Company  has  been  executing  a plan  to  remediate  or  replace
affected  systems on a timely basis.  Equipment  and  other  non-
information  technology  systems that  use  microchips  or  other
embedded  technology,  such as certain conveyor  systems  at  the
Company's  distribution center, are also covered by the Company's
Year 2000 compliance project.

       The  Company's Year 2000 compliance project includes  four
phases:   (1) evaluation of the Company's owned or leased systems
and  equipment to identify potential Year 2000 compliance issues;
(2)  remediation or replacement of Company systems and  equipment
determined to be non-compliant (and testing of remediated systems
before returning them to production); (3) inquiry regarding  Year
2000  readiness  of material business partners  and  other  third
parties  on  whom  the Company's business is dependent;  and  (4)
development  of  contingency plans, where  feasible,  to  address
potential  third  party  non-compliance or  failure  of  material
Company systems.

       The  initial  phase of the Company's Year 2000  compliance
project  was  the  evaluation  of  all  software,  hardware   and
equipment   owned,  leased  or  licensed  by  the  Company,   and
identification of those systems and equipment requiring Year 2000
remediation. This analysis was completed during fiscal 1999.

      All computer hardware in the Company's corporate office and
distribution  center that was not Year 2000  compliant  has  been
remediated  or  replaced,  and  all  computer  hardware  in   the
Company's retail stores that was not Year 2000 compliant will  be
remediated or replaced by the end of the second quarter of fiscal
2000.   Of those software systems that were found not to be  Year
2000  compliant, approximately 90% of all material  systems  have
been remediated or replaced by Year 2000 compliant software.  The
Company   anticipates  that  all  remaining   material   systems,
including   certain  operating  systems  used  in  the  Company's
distribution center, will be remediated or replaced by the end of
the second quarter of fiscal 2000.

       Over the past few years, the Company's strategic plan  has
included significant investment in and modernization of  many  of
the  Company's computer systems. As a result, much of  the  costs
and  timing  for replacement of certain of the Company's  systems
that  were  not  Year 2000 compliant were already anticipated  as
part  of  the Company's planned information systems spending  and
did  not need to be accelerated as a result of the Company's Year
2000   project.  The  total  cost  to  the  Company  specifically
associated  with addressing the Year 2000 issue with  respect  to
its systems and equipment has not been, and is not anticipated to
be,  material to the Company's financial position or  results  of
operations  in  any  given year. The Company estimates  that  the
total   additional  cost  of  managing  its  Year  2000  project,
remediating   existing   systems  and   replacing   non-compliant
systems, is approximately $2 million, of which approximately $1.5
million  was  expended in fiscal 1999 and the balance anticipated
to be expended in fiscal 2000.

      Although  the  Company  believes  its Year 2000  compliance
efforts   with  respect to its systems will be  successful,   any
failure  or  delay  could  result  in  actual  costs  and  timing
differing  materially from that presently  contemplated, and in a
disruption  of business. The Company is developing a  contingency
plan  to  permit  its  primary  operations  to  continue  if  the
Company's  modifications  and conversions of its systems are  not
successfully completed on a timely basis, but the foregoing  cost
estimates do not take into account any  expenditures  arising out
of  a  response  to any such contingencies that materialize.  The
Company's cost estimates  also do not include time or costs  that
may  be  incurred as a result of third parties' failure to become
Year 2000 compliant on a timely basis.

      The Company is  communicating  with its business  partners,
including key manufacturers,  vendors,  banks  and  other   third
parties   with   whom   it does business,  to obtain  information
regarding their state of readiness with respect to the Year  2000
issue.   Failure of third parties to remediate  Year 2000  issues
affecting   their  respective  businesses  on a   timely   basis,
or  to   implement  contingency   plans   sufficient   to  permit
uninterrupted  continuation  of their businesses  in the event of
a  failure   of  their  systems,  could have a  material  adverse
effect  on  the  Company's  business and results  of  operations.
Assessment of third party Year 2000 readiness is expected  to  be
substantially  completed by
the end of the first  quarter of Fiscal  2000.  The Company  will
not  be able to determine its most reasonably  likely worst  case
scenarios   until   assessment  of   third  parties'  Year   2000
compliance is completed.

       The  Company's Year 2000 compliance project also  includes
development  of  a contingency plan designed to support  critical
business   operations in the event of the  occurrence of  systems
failures  or  the   occurrence of reasonably  likely  worst  case
scenarios.   The  Company  anticipates that   contingency   plans
will  be substantially developed by the end of the second quarter
of Fiscal 2000.

      The  Company  may  not be  able  to  compensate  adequately
for   business  interruption  caused by  certain  third  parties.
Potential risks include suspension or significant  curtailment of
service  or  significant  delays by banks,  utilities  or  common
carriers, or at U.S. ports of entry. The Company's business  also
could  be   materially  adversely  affected  by  the  failure  of
governmental  agencies to address Year 2000 issues  affecting the
Company's   operations.  For example,  a significant   amount  of
the  Company's  merchandise  is  manufactured  outside the United
States,  and the  Company  is  dependent  upon the  issuance   by
foreign governmental  agencies of export visas for, and upon  the
U.S.  Customs  Service to process  and permit   entry   into  the
United   States   of,   such   merchandise.   If   failures    in
government   systems   result  in the  suspension   or  delay  of
these   agencies'    services,   the  Company  could   experience
significant  interruption or delays in its inventory flow.

       The costs and timing for  management's  completion of Year
2000 compliance modification  and testing  processes are based on
management's   best  estimates,  which  were  derived   utilizing
numerous   assumptions of future events,  including the continued
availability of certain resources,  the success of third parties'
Year 2000 compliance  efforts and other factors.  There can be no
assurance  that  these  assumptions  will be  realized   or  that
actual  results  will  not  materially vary.

ITEM  7a.  QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK


      The primary objective of the following information is  to
provide    forward-looking   quantitative    and    qualitative
information  about the Company's potential exposure  to  market
risks.   The term "market risk" for the Company refers  to  the
risk of loss arising from adverse changes in interest rates and
various  foreign currencies.  The disclosures are not meant  to
be  precise  indicators of expected future losses,  but  rather
indicators of reasonably possible losses.  This forward-looking
information  provides indicators of how the Company  views  and
manages its ongoing market risk exposures.

Interest Rate

      At  January  30,  1999, the Company  had  long-term  debt
outstanding  of approximately $16.9 million.  Of  this  amount,
$1.6 million bears interest at a weighted average fixed rate of
8.16%.   The remaining $15.3 million bears interest at variable
rates  which averaged approximately 6.62% at January 30,  1999.
A  10%  increase in short-term interest rates on  the  variable
rate debt outstanding at January 30, 1999 would approximate  66
basis  points.   Such  an  increase  in  interest  rates  would
increase   the  Company's  interest  expense  by  approximately
$100,000 assuming borrowed amounts remain outstanding.

      The  above  sensitivity analysis for interest  rate  risk
excludes  accounts  receivable, accounts  payable  and  accrued
liabilities  because  of  the  short-term  maturity   of   such
instruments.   The analysis does not consider the  effect  this
movement may have on other variables including changes in sales
volumes  that  could  be indirectly attributed  to  changes  in
interest  rates.   The actions that management  would  take  in
response to such a change are also not considered.  If it  were
possible  to  quantify this impact, the results could  well  be
different than the sensitivity effects shown above.

Foreign Currency

     Substantially all of the Company's purchases are priced in
U.S. dollars.  However, some European purchases are denominated
in   local  currency  and,  therefore,  are  subject   to   the
fluctuation in currency exchange rates.  From time to time  the
Company  utilizes  forward exchange contracts  to  secure  firm
pricing  related to purchase commitments to be  denominated  in
foreign  currencies.  The contracts are of  varying  short-term
durations and amounts include a window delivery feature,  which
provides  the  Company  with an option to  enter  into  a  swap
agreement in the event that all of the currency is not utilized
at  the  end  of  the contract's delivery term.  The  Company's
objective in managing its exposure to foreign currency exchange
rate   fluctuations  is  to  reduce  the  impact   of   adverse
fluctuations in earnings and cash flows associated with foreign
currency exchange rate changes.  The principal currency  hedged
is  the  Italian  lira.   The Company  regularly  monitors  its
foreign  exchange exposures to ensure the overall effectiveness
of its foreign currency hedge positions.  However, there can be
no  assurance the Company's foreign currency hedging activities
will  substantially  offset  the  impact  of  fluctuations   in
currency  exchange  rates  on its  results  of  operations  and
financial position.

       The   Company   had  no  foreign  exchange   instruments
outstanding  at  January  30, 1999;  therefore,  a  sensitivity
analysis  would  result in no impact to earnings.   Anticipated
transactions,   firm   commitments,   and   accounts    payable
denominated  in foreign currencies would be excluded  from  the
sensitivity  analysis.  Additionally, as the  Company  utilizes
foreign currency instruments for hedging anticipated and firmly
committed  transactions,  a  loss  in  fair  value  for   those
instruments  is generally offset by increases in the  value  of
the underlying exposure.  Foreign currency fluctuations did not
have a material impact on the Company during fiscal years 1999,
1998 and 1997.

ITEM  8.    CONSOLIDATED FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA


      The consolidated financial statements of the Company  and
related  information  described below  are  set  forth  in  the
Company's  Annual Report to Shareholders for  the  fiscal  year
ended  January  30, 1999 (on pages 3-25) and  are  incorporated
herein by reference.

(a)  Independent Auditors' Report.

(b)  Consolidated Balance Sheets as of the Fifty-Two Weeks Ended 
     January 30, 1999 and January 31, 1998.

(c)   Consolidated  Statements of Earnings  for  the  Fifty-Two
      Weeks Ended January 30, 1999, January 31, 1998 and February  1,
      1997.

(d)   Consolidated Statements of Stockholders' Equity  for  the
      Fifty-Two  Weeks Ended January 30, 1999, January 31,  1998  and
      February 1, 1997.

(e)   Consolidated Statements fo Cash Flows for  the  Fifty-Two
      Weeks Ended January 30, 1999, January 31, 1998 and February 1, 1997.

(f)  Notes to Consolidated Financial Statements


ITEM 9.   CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
          ACCOUNTING AND CONSOLIDATED FINANCIAL DISCLOSURE

          None
                                
                            PART III

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

      The  information required under Item 10 will be contained
in  the definitive Proxy Statement of the Company for its  1999
Annual  Meeting  of Shareholders (the "Proxy Statement")  under
the headings "Election of Directors", "Officer Compensation and
Other  Information" and "Compliance with Section 16 (a) of  the
Securities Exchange Act of 1934" and is incorporated herein  by
reference.   The  Proxy  Statement will be  filed  pursuant  to
Regulation 14A with the Securities and Exchange Commission  not
later than 120 days after January 30, 1999.

ITEM 11.  EXECUTIVE COMPENSATION

      The  information required under Item 11 will be contained
in  the Proxy Statement under the heading "Officer Compensation
and Other Information" and is incorporated herein by reference.

ITEM  12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS  AND
           MANAGEMENT

      The  information required under Item 12 will be contained
in the Proxy Statement under the heading "Security Ownership of
Certain  Beneficial Owners and Management" and is  incorporated
herein by reference.

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

      The  information required under Item 13 will be contained
in  the  Proxy  Statement  under the  headings  "Related  Party
Transactions" and  "Officer Compensation and Other Information-
Compensation  Committee  Interlocks and Insider  Participation"
and is incorporated herein by reference.

                            PART IV.

ITEM  14.   EXHIBITS, CONSOLIDATED FINANCIAL STATEMENT SCHEDULE
AND REPORTS ON FORM 8-K

(a)  The following documents are filed as part of this Report:

     (1)  Consolidated Financial Statements:  The response to this
          portion of Item 14 is set forth in Item 8
          of Part II of this Report.

     (2)  Financial Statement Schedules:  Schedule II - Harold's
          Stores, Inc. and Subsidiaries Valuation Account and
          Independent Auditors' Report of Consolidated Financial
          Statement Schedule (see pages 20-21) of this Report. All
          other schedules have been omitted because they are
          inapplicable, not required, or the information is
          included elsewhere in the financial statements or notes
          thereto.

     (3)  Exhibits:  See accompanying Index to Exhibits.  The Company
          will furnish to any stockholder,upon written request, any exhibit
          listed in the accompanying Indes to Exhibits upon payment
          by such stockholder of the Company's reasonable expenses in
          furnishing any such exhibit.

(b)  Reports on Form 8-K:  There were no reports on Form 8-K for
     the quarter ended  January 30, 1999.


                           SIGNATURES

    Pursuant  to  the  requirements  of  Section  13 or 15  (d)
of the Securities Exchange Act of 1934, the registrant has duly
caused  this   report  to  be  signed  on its behalf   by   the
undersigned, thereunto duly authorized.

                      HAROLD'S STORES, INC.

Date: April 23, 1999             By:/s/ H. Rainey Powell,
                                 H. Rainey Powell, President

                                
 Pursuant to the requirements of the Securities Exchange Act of
1934 this report has been signed below by the following persons
on behalf of the Registrant and in the capacities shown, and on
the dates indicated.

Signature                     Title                            Date

/s/ Harold G. Powell _________Chairman Emeritus and Director   April 23, 1999
Harold G. Powell

/s/ Rebecca P. Casey          Chairman of the Board            April 23, 1999
Rebecca P. Casey              Chief Executive Officer and
                              Director

/s/ H. Rainey Powell          President and Director           April 23, 1999
H. Rainey Powell

/s/ Jodi L. Taylor  __________Chief Financial Officer          April 23, 1999
Jodi L. Taylor

/s/ Lisa P. Hunt              Director                         April 23, 1999
Lisa P. Hunt

/s/ Kenneth C. Row           Executive Vice President          April 23, 1999
Kenneth C. Row               and Director

/s/ Linda L. Daugherty       Vice-President and Controller     April 23, 1999
Linda L. Daugherty           (Chief Accounting Officer)

/s/ Michael T. Casey         Director                          April 23, 1999
Michael T. Casey

/s/ Gary C. Rawlinson        Director                          April 23, 1999
Gary C. Rawlinson

/s/ William F. Weitzel       Director                          April 23, 1999
William F. Weitzel

/s/ James R. Agar            Director                          April 23, 1999
James R. Agar

/s/ W. Howard Lester         Director                          April 23, 1999
W. Howard Lester 

/s/ Robert Brooks Cullum     Director                          April 23, 1999
Robert Brooks Cullum, Jr.

INDEPENDENT AUDITORS' REPORT ON CONSOLIDATED FINANCIAL
STATEMENT SCHEDULE


The Board of Directors and Stockholders
Harold's Stores, Inc.:


  Under  date of March 15,1999, we reported on the consolidated
balance sheets of Harold's Stores, Inc. and subsidiaries as  of
January  30,  1999  and  January  31,  1998,  and  the  related
consolidated statements of earnings, stockholders'  equity  and
cash  flows  for  the 52 week periods ended January  30,  1999,
January  31, 1998 and February 1, 1997,  which are included  in
the  annual  report on Form 10-K for the 52 week  period  ended
January  30,  1999.   In  connection with  our  audits  of  the
aforementioned consolidated financial statements, we also  have
audited  the related consolidated financial statement  schedule
listed  in Item 14(a)(2). This consolidated financial statement
schedule  is  the  responsibility of the Company's  management.
Our   responsibility  is  to  express  an   opinion   on   this
consolidated financial statement schedule based on our audits.

   In   our  opinion,  such  consolidated  financial  statement
schedule, when considered in relation to the basic consolidated
financial statements taken as a whole, presents fairly, in  all
material respects, the information set forth therein.




                                                  KPMG LLP
Oklahoma City, Oklahoma
March 15, 1999


Schedule II

             HAROLD'S STORES, INC. AND SUBSIDIARIES
                        VALUATION ACCOUNT
                         (In Thousands)

                                                           
                                                           
                                                     
                                           Additions                   
                    Balance at  Additions  Recoveries   Deductions    Balance
   Description      Beginning   Charged    of           Write-        at End
                    of          to         Accounts     off of        of  
                    Period      Expense    Written off  Accounts      Period    
                                                           
                                                                 
52 Weeks ended                                                   
January 30, 1999:                                                
Allowance for        
doubtful             $ 228        105         63          173         $ 223
receivables
                                                                 
52 Weeks ended                                                   
January 31, 1998:         
Allowance for        $ 215        168         79          234         $ 228
doubtful
receivables
                                                                 
52 Weeks ended                                                   
February 1, 1997:                                             
Allowance for        $ 200       134          49         168         $ 215
doubtful
receivables



                        INDEX TO EXHIBITS

No.                            Description
      
3.1   Certificate of Incorporation of Registrant (Incorporated by
      reference to Exhibit 3.1 to Form 8-B Registration Statements,
      Registration No. 1-10892).
      
3.2   By-laws of Registrant (Incorporated by reference to Exhibit
      3.2 to Form 8-B Registration Statement, Registration No. 1-
      10892).
      
4.1   Specimen Certificate for Common Stock (Incorporated by
      reference to Exhibit 4.1 to Form S-1 Registration Statement,
      Registration No. 33-15753).
      
9.1   Stockholders' Agreement Among Certain Stockholders of
      Registrant dated August 20, 1987 (Incorporated by reference to
      Exhibit 9.1 to Form S-1 Registration Statement, Registration
      No. 33-15753).
      
9.2   First Amended and Restated Stockholders' Agreement  Among
      Certain Stockholders of Registrant dated June 15, 1998.
      (Incorporated by reference to Exhibit 10.2 to Form 10-Q for
      the quarter ended August 1, 1998).
      
10.1  Lease Agreement dated May 1, 1987 by and between Harold's of
      Norman, Inc. and Powell Properties, Inc. (Norman, Oklahoma
      Store)  (Incorporated by reference to Exhibit 10.1 to Form S-1
      Registration Statement, Registration No. 33-15753).
      
10.2  Lease Agreement dated May 1, 1987 by and between Harold's of
      Norman, Inc. and Ruby K. Powell (Norman, Oklahoma Store)
      (Incorporated by Reference to Exhibit 10.2 to Form S-1
      Registration Statement, Registration No. 33-15753).
      
10.3  Lease Agreement dated October 31, 1985 by and between Harold's
      Men's Apparel, Inc. predecessor to Harold's of Norman, Inc.
      and Highland Park Shopping Village (Incorporated by Reference
      to Exhibit 10.9 to Form S-1 Registration Statement,
      Registration No. 33-15753) and Amendment to Lease dated June
      15, 1988.  (Incorporated by reference to Exhibit 10.8 to Form
      10-K for the year ended January 31, 1989).
      
10.4  Lease Agreement dated November 1, 1990, by and between
      Registrant and Michael T. Casey, Trustee (329 Partners-I
      Limited Partnership).  (Dallas Buying Office, Dallas, Texas)
      (Incorporated by reference to Exhibit 10.29 to Form 10-K for
      the year ended February 2, 1991).
      
10.5  Amended and Restated Lease Agreement dated April 1, 1996, by
      and between Registrant and 329 Partners-II Limited
      Partnership. (Dallas Buying Office, Dallas, Texas).
      (Incorporated by reference to Exhibit 10.22 to Form 10-K for
      the year ended February 1, 1992).
      
10.6  Lease Agreement dated October 4, 1991, by and between
      Registrant and 329 Partners-II Limited Partnership.  (East
      Lindsey Warehouse facility, Norman, Oklahoma). (Incorporated
      by Reference to Exhibit 10.22 to Form 10-K for the year ended
      February 1, 1992).
      
10.7  Lease Agreement effective May 1, 1996 between Registrant and
      Carousel Properties, Inc. (Campus Corner Store, Norman,
      Oklahoma) (Incorporated by reference to Exhibit 10.7 to Form S-
      2 Registration Statement, Registration No. 333-04117) and
      amendment to Lease Agreement dated June 28, 1996.
      (Incorporated by reference to Exhibit 10.1 to Form 10-Q for
      the quarter ended November 2, 1996).
      
10.8  Agreement effective June 1, 1994 between Registrant and CMT
      Enterprises, Inc. (Incorporated by reference to Exhibit 10.8
      to Form S-2 Registration Statement, Registration No. 333-
      04117).
      
10.9*  Employment and Deferred Compensation Agreement dated February
       1, 1998 between Registrant and Harold G. Powell (Incorporated
       by reference to Exhibit 10.25 to Form 10-Q for quarter ended
       May 2, 1998).
      
10.10*  Employment and Deferred Compensation Agreement dated February
        1, 1998 between Registrant and Rebecca Powell Casey,
        (Incorporated by reference to Exhibit 10.24 to Form 10-Q for
        quarter ended May 2, 1998).
      
10.11*  Employment and Deferred Compensation Agreement dated  February
        1, 1998 between Registrant and H. Rainey Powell, (Incorporated
        by  reference to Exhibit 10.26 to Form 10-Q for quarter  ended
        May 2, 1998).
      
10.12   Form  of  Indemnification  Agreement  between  Registrant  and
        members  of its Board of Directors (Incorporated by  reference
        to   Exhibit   10.12  to  Form  S-2  Registration   Statement,
        Registration No. 333-04117).
      
10.13  Amended and Restated Lease Agreement dated as of June 3,  1996
       between  Registrant  and 329 Partners II  Limited  Partnership
       (East    Lindsey   Warehouse   Facility,   Norman,   Oklahoma)
       (Incorporated by reference to Exhibit 10.13 to Amendment No. 1
       to  Form  S-2  Registration Statement, Registration  No.  333-
       04117).
      
10.14  Lease  Agreement  dated as of May 31, 1996 between  Registrant
       and 329 Partners II Limited Partnership (Outlet Store, Norman,
       Oklahoma)  (Incorporated  by reference  to  Exhibit  10.14  to
       Amendment   No.   1   to  Form  S-2  Registration   Statement,
       Registration No. 333-04117).
      
10.15  Amended and Restated Lease Agreement dated as of December  30,
       1997   between   Registrant  and  329  Partners   II   Limited
       Partnership (Outlet Store, Norman, Oklahoma).
      
10.16  Lease  Agreement dated June 30, 1998 by and between Registrant
       and  329  Partners-II  Limited  Partnership.   (Dallas  Buying
       Office,  5919 Maple, Dallas, Texas) (Incorporated by reference
       to  Exhibit 10.3 to Form 10-Q for the quarter ended August  1,
       1998).
      
10.17  Second  Amended  and Restated Credit Agreement dated  February
       28,  1996 between Registrant and Boatmen's First National Bank
       of  Oklahoma  (Incorporated by reference to Exhibit  10.15  to
       Amendment   No.   1   to  Form  S-2  Registration   Statement,
       Registration No. 333-04117).
      
10.18  Third   Amendment  to  Second  Amended  and  Restated   Credit
       Agreement   dated  April  24,  1997  between  Registrant   and
       NationsBank formerly Boatmen's First National Bank of Oklahoma
       (Incorporated  by reference to Exhibit 10.1 to Form  10-Q  for
       the quarter ended August 2, 1997).
      
10.19  Fourth   Amendment  to  Second  Amended  and  Restated  Credit
       Agreement   dated  June  25,  1997  between   Registrant   and
       NationsBank formerly Boatmen's First National Bank of Oklahoma
       (Incorporated  by reference to Exhibit 10.2 to Form  10-Q  for
       the quarter ended August 2, 1997).
      
10.20  Fifth   Amendment  to  Second  Amended  and  Restated   Credit
       Agreement   dated  July  10,  1997  between   Registrant   and
       NationsBank formerly Boatmen's First National Bank of Oklahoma
       (Incorporated  by reference to Exhibit 10.3 to Form  10-Q  for
       the quarter ended August 2, 1997).
      
10.21  Sixth   Amendment  to  Second  Amended  and  Restated   Credit
       Agreement   dated  July  31,  1997  between   Registrant   and
       NationsBank (Incorporated by reference to Exhibit 10.4 to Form
       10-Q for quarter ended August 2, 1997).
      
10.22  Seventh  Amendment  to  Second  Amended  and  Restated  Credit
       Agreement  dated  September 30, 1997  between  Registrant  and
       NationsBank (Incorporated by reference to Exhibit 10.5 to Form
       10-Q for the quarter ended November 1, 1997).
      
10.23  Third Amended and Restated Credit Agreement dated November 10,
       1997  between  Registrant  and  NationsBank  (Incorporated  by
       reference  to Exhibit 10.6 to Form 10-Q for the quarter  ended
       November 1, 1997).
      
10.24  First  Amendment  to  the Third Amended  and  Restated  Credit
       Agreement   dated  June  10,  1998  between   Registrant   and
       NationsBank (Incorporated by reference to Exhibit 10.1 to Form
       10-Q for the quarter ended August 1, 1998).
      
10.25  Amended and Restated Term Loan and Security Agreement dated as
       of November 6, 1996 among CMT Enterprises, Inc. (as borrower),
       Franklin  I. Bober (as Guarantor) and the Company (as lender).
       (Incorporated  by reference to Exhibit 10.2 to Form  10-Q  for
       the quarter ended November 2, 1996).
      
13.1  The  portion of the Registrant's Annual Report to Shareholders
      for  the fiscal year ended January 30, 1999 consisting of  the
      consolidated  financial  statements  and  notes  thereto   and
      independent  auditors report set forth in pages  3-25  of  the
      Annual Report to Shareholders.
      
22.1  Subsidiaries  of the Registrant (Incorporated by Reference  to
      Exhibit 22.1 to Form 8-B Registration Statements, Registration
      No. 1-10892).
      
23.1  Consent of KPMG LLP.
      
27.1  Financial Data Schedule.
___________________________
*  Constitutes a management contract or compensatory plan  or
arrangement  required  to be filed  as  an  exhibit  to  this
report.


19

Exhibit 13.1  Selected Portions of Annual Report to
Shareholders

      The  following consists of the portion of  the  Company's
Annual Report to Shareholders for the fiscal year ended January
30,  1999  containing the consolidated financial statements  of
the  Company and notes thereto and independent auditors' report
set  forth  in pages 3-25 of the Annual Report to Shareholders.
Such information is incorporated by reference in Item 8 of  the
Company's Annual Report on Form 10-K for the fiscal year  ended
January  30,  1999  and  is  filed as  an  exhibit  thereto  in
accordance with General Instruction G to Form 10-K.
                                
                                
                  INDEPENDENT AUDITORS' REPORT




The Board of Directors and Stockholders
Harold's Stores, Inc.:



      We  have  audited  the accompanying consolidated  balance
sheets  of Harold's Stores, Inc. and subsidiaries (the Company)
as  of  January 30, 1999 and January 31, 1998, and the  related
consolidated statements of earnings, stockholders' equity,  and
cash  flows  for  the 52 week periods ended January  30,  1999,
January  31,  1998,  and February 1, 1997.  These  consolidated
financial  statements are the responsibility of  the  Company's
management.   Our responsibility is to express  an  opinion  on
these consolidated financial statements based on our audits.

      We  conducted  our  audits in accordance  with  generally
accepted auditing standards.  Those standards require  that  we
plan and perform the audit to obtain reasonable assurance about
whether   the   financial  statements  are  free  of   material
misstatement.   An audit includes examining, on a  test  basis,
evidence  supporting  the  amounts  and  disclosures   in   the
financial  statements.   An audit also includes  assessing  the
accounting  principles used and significant estimates  made  by
management,  as  well  as  evaluating  the  overall   financial
statement  presentation.  We believe that our audits provide  a
reasonable basis for our opinion.

      In  our  opinion,  the consolidated financial  statements
referred to above present fairly, in all material respects, the
financial position of Harold's Stores, Inc. and subsidiaries as
of   January 30, 1999 and January 31, 1998, and the results  of
their  operations and their cash flows for the 52 week  periods
ended  January 30, 1999, January 31, 1998 and February 1, 1997,
in conformity with generally accepted accounting principles.

                                             KPMG LLP


Oklahoma City, Oklahoma
March 15, 1999
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
              HAROLD'S STORES, INC. AND SUBSIDIARIES
                   CONSOLIDATED BALANCE SHEETS
                             ASSETS
                          (In Thousands)
                                
                                
                                
                              January 30, 1999    January 31, 1998
                                                         
 Current assets:                                         
                                                         
   Cash and cash                     $ 450                 130
      equivalents
   Trade accounts receivable,                                       
      less allowance for  
      doubtful accounts of
      $223 in 1999 and $228 in 1998  6,335               5,822   
   Other receivables                 1,059                 886
   Merchandise inventories          29,486              31,440
   Prepaid expenses                  2,428               2,688
   Prepaid income taxes                -                   961
   Deferred income taxes             1,268               1,154
                                                         
         Total current assets       41,026              43,081

  Property and equipment, at cost   31,304              28,533
  Less accumulated depreciation   
     and amortization              (10,671)            (10,917)
                                                         
        Net property and        
           equipment                20,633              18,336 
                                                         
  Other receivables,          
     noncurrent                      1,750               2,084
                                                         
  Other assets                         508                 428
                                                         
                                                          
        Total assets              $ 63,917              63,929
                                                         
                                
                                
  See accompanying notes to consolidated financial statements.



                                
             HAROLD'S STORES, INC. AND SUBSIDIARIES
                   CONSOLIDATED BALANCE SHEETS
              LIABILITIES AND STOCKHOLDERS' EQUITY
                (In Thousands Except Share Data)


                                   January 30, 1999    January 31, 1998
                                                             
Current liabilities:                                         
                                                             
   Current maturities of long-            
      term debt                          $ 549                  734
   Accounts payable                      4,460                4,789
   Redeemable gift certificates            782                  916
   Accrued bonuses and payroll          
      expenses                           1,533                  953 
   Accrued rent expense                    178                  259
   Income taxes payable                    480                   -              
                                                             
         Total current liabilities       7,982                7,651
           
                                                             
Long-term debt, net of current          
   maturities                           16,330               19,708  
Deferred income taxes                       84                  104
                                                             
Commitments and contingent                                   
   liabilities (notes 10 and 12)
                                                             
Stockholders' equity:                                        
                                                             
   Preferred stock of $.01 par value                               
      Authorized 1,000,000 shares;                
        none issued                        -                     -
   Common stock of $.01 par value                                  
      Authorized 25,000,000 shares;         
        issued and outstanding
        6,073,868 in 1999 and
        6,044,105 in 1998                   60                    60 
     
    Additional paid-in capital          34,161                33,947
    Retained earnings                    5,300                 2,459
                                  
                                                             
          Total stockholders' equity    39,521                36,466

                                                             
                                                             
Total liabilities and           
   stockholders' equity               $ 63,917                63,929
                                
                                
  See accompanying notes to consolidated financial statements.



             HAROLD'S STORES, INC. AND SUBSIDIARIES
               CONSOLIDATED STATEMENTS OF EARNINGS
                (In Thousands Except Share Data)



                         52 Weeks           52 Weeks          52 Weeks
                         Ended              Ended             Ended
                         January 30, 1999   January 31, 1998  February 1, 1997
                       
                                                                  
  Sales                        $ 129,224             119,919          108,257
                                                                            
  Costs and expenses:                                             
     Cost of goods sold                                           
        (including                                                   
        occupancy and central
        buying expenses,
        exclusive of items
        shown separately below   84,096              81,770            69,540 
 
                                                                  
     Selling, general and      
        administrative         
        expenses                 35,686              33,725            29,713 
                                                                  
     Depreciation and           
        amortization             3,860                3,535             2,806
                                                                   
     Interest expense              797                  815               318
                                                                  
                                                         
                               124,439              119,845           102,377
                                                                  
  Earnings before income                                          
     taxes and cumulative 
     effect of change in
     accounting principle        4,785                   74            5,880
                                                                  
  Provision  for  income                                          
     taxes                       1,894                   30            2,352
                                                                  
  Earnings before                                          
     cumulative         
     effect of change in
     accounting principle        2,891                   44           3,528
                                                                  
  Cumulative  effect of 
     change in accounting
     principle, net of
     income taxes                   50                   -               -
                                                                  
     Net earnings              $ 2,841                   44           3,528

  Net earnings per                                          
     common share before
     cumulative effect of
     change in
     accounting principle:
       Basic                    $ 0.48                0.01            0.61
       Diluted                  $ 0.48                0.01            0.59      
                                           
                                                                  
  Net earnings per                                                
  common share:
  
  
       Basic              $       0.47               0.01             0.61
       Diluted            $       0.47               0.01             0.59
                                                                  
  Weighted average                                                
     number of common           
     shares                     
     (Basic)                6,065,418           6,020,936        5,798,098
                                
  See accompanying notes to consolidated financial statements.


                                
             HAROLD'S STORES, INC. AND SUBSIDIARIES
         CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
                     (Dollars in Thousands)
                                
                                    52 Weeks    52 Weeks    52 Weeks
                                       Ended       Ended       Ended
                                                                    
                                   January 30,    January 31,    February 1, 
                                      1999           1998           1997
                                                                    
 Common stock:                                                      
                                                                    
 Balance, beginning of year            $ 60           57               50
                                        
                                                                    
 Stock dividend  (5 percent) in                                     
 1998 of 287,528 shares, and (5
 percent) in 1997 of 272,072
 shares                                  -             3                3
                                                                    
 Stock bonuses, 1,857 shares in                                     
 1999, 2,306 shares in 1998, and           
 1,761 shares in 1997                    -             -                -
                                                                    
 Employee  Stock  Purchase   Plan                                   
 27,996  shares in  1999,  40,745
 shares   in  1998,  and   21,512
 shares in 1997                          -             -                -
                                                                    
 Issuance  of 460,000  shares  in         
 1997                                    -             -                4
                                                                    
 Balance, end of year              $    60            60               57

 Additional paid-in capital:                                        
                                                                    
 Balance, beginning of year        $  33,947      31,548           20,572
                                                                    
 Stock  dividend (5 percent) in        
    1998 and 1997                          -       2,010            3,772
                                                                    
 Stock bonuses                            14          22               28
                                                                    
 Issuance of 460,000 shares in                                      
 1997, net of issuance                    
 cost of $145                              -            -            6,860     
                                                                     
 Employee stock purchase plan            200          367              316
                                       
                                                                    
 Balance, end of year               $ 34,161       33,947           31,548
                                   
 Retained earnings:                                                 
                                                                    
 Balance, beginning of year          $ 2,459        4,430            4,677
                                     
                                                                    
 Net earnings                          2,841           44            3,528
                                                                    
 Stock dividend (5 percent) in                            
    1998 and 1997                          -       (2,015)          (3,775)
                                                                    
 Balance, end of year                $ 5,300        2,459            4,430
                                
                                
  See accompanying notes to consolidated financial statements.


                                
             HAROLD'S STORES, INC. AND SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF CASH FLOWS
                         (In Thousands)
                                
                               52 Weeks       52 Weeks         52 Weeks
                                 Ended          Ended            Ended
                               January 30,    January 31,      February 1,
                                 1999           1998             1997
                                                                   
Cash flows from operating                                          
   activities:
Net earnings                       $ 2,841           44              3,528
                                   
Adjustments to reconcile net                                       
   earnings to net cash
   provided by (used in) operating
   activities:
   Depreciation and amortization    3,860         3,535              2,806
   Deferred income tax expense      
      (benefit)                      (134)          419               (685)
   (Gain) loss on sale of assets       44           (44)                (2)
   Shares issued under employee               
      incentive plans                 214           389                344
   Changes in assets and                                           
      liabilities:
        Increase in trade and         
          other receivables          (798)         (209)              (798)
       Decrease (increase) in 
          merchandise
          inventories               1,954        (2,896)            (6,897)
       Decrease (increase) in         
          prepaid income taxes        961          (961)                 -
       Decrease (increase) in         
          other assets                (80)          558               (652)
       Decrease (increase) in         
          prepaid expenses             260         (514)              (415)
       (Decrease) increase in        
          accounts payable            (329)      (1,879)             2,272
       (Decrease) increase in          
          income taxes payable         480         (942)               106
       (Decrease) increase in         
          accrued expenses             365       (1,051)               642  
Net cash provided by (used in          
    operating activities             9,638       (3,551)               249
                                                                   
Cash flows from investing                                          
   activities:
    Acquisition of property       
       and equipment                (6,280)      (4,760)            (7,102)
    Proceeds from disposal of                                       
       property and equipment           79           37                 96
    Term loan to others                  -            -             (2,750)
    Payment of principal from         
       term loan to others             446          169                 51
Net cash used in investing        
   activities                       (5,755)      (4,554)            (9,705) 
                                                                   
Cash flows from financing                                          
   activities:
    Borrowings on long-term debt        -         4,364                956
    Payments of long-term debt      (1,399)        (411)               (97)
    Advances on revolving line      
       of credit                    45,696       46,834             44,518
    Payments of revolving line    
       of credit                   (47,860)     (42,983)           (42,354) 
    Proceeds of common stock            
       offering                          -            -              6,864
    Payments of fractional                                          
       shares issued with             
       stock dividend                    -           (2)                -
Net cash provided by (used in)                      
   financing activities             (3,563)       7,802             9,887
                                                                   
Net increase (decrease) in           
   cash and cash equivalents           320         (303)              431

Cash and cash equivalents at         
   beginning of year                   130          433                 2
Cash and cash equivalents at  
   end of year                       $ 450          130               433
                                                                   
Supplemental disclosure of                                         
   cash flow information:
Cash paid during the year for:                                           

   Income taxes                    $ 1,294         756             2,239
                                 
   Interest                        $ 1,313       1,487               699
                                   
                                                                   
Interest capitalized during                              
   the year                          $ 516         672               381

                                
  See accompanying notes to consolidated financial statements.


                                
             HAROLD'S STORES, INC. AND SUBSIDIARIES
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
    January 30, 1999, January 31, 1998, and February 1, 1997

1.   Summary of Significant Accounting Policies

Nature of Entity

      Harold's  Stores,  Inc.,  an  Oklahoma  corporation  (the
Company),  operates  a chain of "updated traditional",  classic
styled ladies' and men's specialty apparel stores.  The Company
offers its merchandise in 46 stores primarily across the  South
and Southwest, with 12 stores located in Texas, and through its
mail  order catalog.  The product development and private label
programs  provide an exclusive selection of upscale merchandise
to  the  consumer.  In addition, the in-house  advertising  and
catalog   production  capabilities  create  opportunities   for
vertical integration.

Basis of Presentation

     The consolidated financial statements include the accounts
of  the  Company and its subsidiaries, all of which are  wholly
owned.   All significant intercompany accounts and transactions
have been eliminated.

Definition of Fiscal Year

     The Company has a 52-53 week fiscal year which ends on the
Saturday  closest to January 31.  Fiscal years 1999, 1998,  and
1997 ended January 30, 1999, January 31, 1998, and February  1,
1997,  respectively.

Accounts Receivable and Finance Charges

       Trade   accounts  receivable  primarily  represent   the
Company's  credit  card  receivables  from  customers.    These
customers  are  primarily  residents  of  Oklahoma  and  Texas.
Finance  charges on these revolving receivables are imposed  at
various annual rates in accordance with the state laws in which
the  Company operates, and are recognized in income when billed
to  the  customers.   Minimum  monthly  payments  are  required
generally equal to ten percent of the outstanding balance.  The
average  liquidation rate at January 30, 1999 was approximately
3.7  months.  Finance charge revenue is netted against selling,
general  and  administrative  expenses  and  was  approximately
$1,003,000,  $985,000,  and $864,000, in  fiscal  1999,  fiscal
1998, and fiscal 1997, respectively.

Derivatives

      The  Company  uses  forward exchange  contracts  to  reduce
exposure  to  foreign currency fluctuations  related  to  certain
purchase  commitments.  Unrealized gains  or  losses  related  to
hedges of firm commitments are deferred and included in the basis
of the transaction when completed.

Merchandise Inventories

     Merchandise inventories are valued at the lower of cost or
market  using the retail method of accounting.  Inventories  of
raw materials are valued at the lower of cost (first-in, first-
out   method)   or  market,  and  approximate  $7,355,000   and
$7,121,000 in fiscal 1999 and fiscal 1998,  respectively.

Depreciation, Amortization, and Maintenance and Repairs

      Depreciation  is computed using the straight-line  method
over   the  estimated  useful  lives  of  the  related  assets.
Leasehold  improvements are amortized over the shorter  of  the
life  of  the  respective leases or the expected  life  of  the
improvements.   The  following are the estimated  useful  lives
used to compute depreciation and amortization:

     Buildings                                 30 years
     Leasehold improvements                  5-10 years
     Furniture and equipment                  4-7 years

     Maintenance and repairs are charged directly to expense as
incurred,   while  betterments  and  renewals   are   generally
capitalized in the property accounts.  When an item is  retired
or  otherwise disposed of, the cost and applicable  accumulated
depreciation are removed from the respective accounts  and  the
resulting gain or loss is recognized.


Preopening Expenses and Catalog Costs

      The Company elected early adoption in fiscal 1999 of  The
American Institute of Certified Public Accountants Statement of
Position  (SOP)  98-5  "Reporting  on  the  Costs  of  Start-Up
Activities".   This  SOP  requires that costs  incurred  during
start-up  activities, including organization costs, be expensed
as  incurred.  The $83,000 effect ($50,000 net of tax) of  this
early adoption is reported as the cumulative effect of a change
in  accounting  principle.  Had the Company not  elected  early
adoption  of  SOP  98-5, net earnings for  the  fifty-two  week
period ended January 30, 1999 would have increased by $40,000.

       The  Company  expenses  all  non-direct  advertising  as
incurred  and  defers the direct costs of  producing  its  mail
order  catalogs.  These costs are amortized over the  estimated
sales  period of the catalogs, generally three to four  months.
At January 30, 1999 and January 31, 1998 approximately $421,000
and  $341,000, of deferred catalog costs are included in  other
assets.    The   Company  incurred  approximately   $7,849,000,
$10,002,000, and $8,001,000, in advertising expenses, of  which
approximately  $3,940,000,  $6,028,000,  and  $4,429,000,  were
related  to  the mail order catalogs during fiscal years  1999,
1998, and 1997, respectively.

Income Taxes

      Income  taxes  are  accounted for  under  the  asset  and
liability  method.   Deferred tax assets  and  liabilities  are
recognized  for  the  future tax consequences  attributable  to
differences between the financial statement carrying amounts of
existing assets and liabilities and their respective tax  bases
and operating loss and tax credit carry forwards.  Deferred tax
assets  and  liabilities are measured using enacted  tax  rates
expected to apply to taxable income in the years in which those
temporary differences are expected to be recovered or  settled.
The  effect on deferred tax assets and liabilities of a  change
in  tax  rates  is  recognized in income  in  the  period  that
includes the enactment date.

Net Earnings Per Common Share

      Basic  earnings  per share is computed  by  dividing  net
earnings  (loss)  applicable to common stock  by  the  weighted
average  number  of common shares outstanding for  the  period.
The  weighted  average number of common shares outstanding  was
restated  for the five (5%) percent stock dividends  in  fiscal
1998  and  1997.  Diluted  earnings  per  share  reflects   the
potential   dilution  that  could  occur   if   the   Company's
outstanding stock options were exercised (calculated using  the
treasury stock method).

      The following table reconciles the net income applicable to
common shares and weighted average common shares outstanding used
in the calculation of basic and diluted earnings per common share
for the periods indicated:
                                             Fiscal Year
                                                              
                                        1999        1998       1997
                           (Amounts in thousands, except per share data)
                                                              
Net earnings applicable to         $   2,841          44      3,528
   common shares, basic and
   diluted
                                                                   
Weighted average number of             6,065       6,021      5,798
   common shares outstanding -
   basic
Dilutive effect of potential                                       
   common shares issuable upon             5          11        147
   exercise of employee stock
   options
Weighted average number of             6,070       6,032      5,945
   common shares outstanding -
   diluted
                                                                   
Earnings per share:                                                
     Basic                         $    0.47  $     0.01  $    0.61
     Diluted                       $    0.47  $     0.01  $    0.59

      Options  to  purchase 599,099 shares of common  stock  at
prices  ranging from $7.38 to $16.71 per share were outstanding
during  1999,  but  were  not included in  the  computation  of
earnings  per  share  because the options' exercise  price  was
greater  than the average market price of common  shares.   The
options expire through the year 2008.

Stock Options

       The  Company  follows  the  intrinsic  value  method  of
accounting  for common stock options granted to  employees,  in
accordance  with the provisions of Accounting Principles  Board
Opinion No. 25, "Accounting for Stock Issued to Employees", and
related interpretations.


Cash and Cash Equivalents

      Cash  and  cash equivalents include overnight investments
and  credit  card receivables collected within  three  business
days.

Use of Estimates

     The preparation of financial statements in conformity with
generally accepted accounting principles requires management to
make  estimates and assumptions that affect the reported amount
of  assets and liabilities and disclosure of contingent  assets
and  liabilities  at the date of the financial  statements  and
reported  amounts of revenues and expenses during the reporting
period.  Actual results could differ from those estimates.

Impairment of Long-Lived Assets

     Long-lived assets and certain identifiable intangibles are
reviewed   for  impairment  whenever  events  or   changes   in
circumstances indicate that the carrying amount of an asset may
not  be  recoverable.  Recoverability of assets to be held  and
used  is measured by a comparison of the carrying amount of  an
asset to future net cash flows expected to be generated by  the
asset.   If  such  assets are considered to  be  impaired,  the
impairment to be recognized is measured by the amount by  which
the carrying amount of the assets exceeds the fair value of the
assets.

Comprehensive Income

      In  fiscal  1999,  the  Company  adopted  SFAS  No.  130,
"Reporting  Comprehensive  Income." SFAS  No.  130  establishes
standards for reporting and display of  "comprehensive  income"
and  its  components  in  a  set of financial  statements.   It
requires  that  all items that are required  to  be  recognized
under  accounting  standards  as  components  of  comprehensive
income  be  reported in a financial statement that is displayed
with  the  same prominence as other financial statements.   The
Company currently does not have any components of comprehensive
income  that  are not included in net earnings.   Therefore  no
separate statement is presented.

Reclassifications

     Certain comparative prior year amounts in the consolidated
financial statements have been reclassified to conform with the
current year presentation.

2.   Fair Value of Financial Instruments

      Balance  Sheet:   Cash  and  cash  equivalents,  accounts
receivable,  accounts payable and accrued expenses  approximate
fair  value  because of the short maturity of  these  financial
instruments.   Other  receivables  and  debt  are  at  variable
interest rates, therefore, fair value approximates book value.

      Off  Balance  sheet:   There were no  outstanding  notional
principal  amounts  of forward exchange contract  commitments  at
January  30, 1999.  The aggregate outstanding notional  principal
amount  of  forward exchange contract commitments  (approximately
$1,000,000)  approximated fair value at January 31,  1998.   Fair
values  relating  to the forward exchange contracts  reflect  the
estimated  amounts that the Company would pay  to  terminate  the
contracts, based on quoted market prices.

3.   Other Receivables

      On  November 6, 1996, the Company made a term loan to CMT
Enterprises, Inc., "CMT", in the principal amount of $2,750,000
to  be used by CMT to refinance its existing revolving line  of
credit  and  for  working capital purposes.   CMT  is  a  major
independent contractor  whose assistance is instrumental in the
Company's design and manufacturing process.

      The  term  loan  matures December  31,  2002,  and  bears
interest at the national prime rate, plus 4.25%, with  a  floor
interest rate of 12.5%.  Principal and interest on the loan are
payable in approximately equal monthly installments, subject to
semi-annual  adjustments based upon changes in the prime  rate.
The  loan is governed by a loan agreement containing terms  and
conditions  customary to financing of this type.   The  Company
recognized  $220,000, $204,000 and $51,000 of  interest  income
during fiscal 1999, 1998, and 1997 respectively.

      The  loan is secured by substantially all assets of  CMT.
CMT's  President  and  Chief Executive Officer  has  personally
guaranteed  repayment  of the loan and granted  the  Company  a
second  mortgage  lien on real estate in  Duchess  County,  New
York.   As  further  security for the loan, the  President  has
pledged  100%  of the outstanding stock of CMT  and  granted  a
subordinated lien in cash collateral of
approximately $340,000.  In addition, CMT is obligated to issue
a  10-year  warrant  to  the Company to  purchase  20%  of  the
outstanding stock of CMT.

4.   Property and Equipment

     Property and equipment at January 30, 1999 and January 31,
1998 consisted of the following:

                                            1999          1998
                                              (in thousands)
               Land                     $    665           665
               Buildings                   2,967         2,940
               Leasehold improvements      9,660         8,516
               Furniture and equipment    17,020        15,683
               Construction in progress      992           729
                                        $ 31,304        28,533

5.         Long-term Debt

             Long-term debt at January 30, 1999 and January 31, 1998
             consisted of the following:
                                            1999               1998
                                                
                                             (in thousands)
Borrowings under line of credit with                        
a maximum line  of $19,000,000,                        
bearing interest at a variable  rate                        
(6.6%  and 7.3% at January 30,  1999       $ 12,872           15,036
and  January 31, 1998, respectively)      
payable monthly, principal due June,
2000.
                                                            
Borrowings under line of credit with                        
a  maximum line of $3,000,000,  used                        
to  finance certain build-out costs,                        
secured  by assignment of reimbursed                        
amounts received from landlords  for                        
new  store  build-outs, or  existing           -                884
store   remodeling  costs,   bearing
interest at a variable rate (7.3% at
January  30,  1999 and  January  31,
1998),  payable  monthly,  principal
due June, 2000.
                                                            
Note     payable    to     financial                        
institution,    secured    by    the                        
assignment   of  substantially   all                        
assets   of  CMT,  certain  security                        
documents,  and promissory  note  of                        
CMT,  bearing interest at a variable        2,029             2,282
rate  (6.5% and 7.3% at January  30,
1999    and   January   31,    1998,
respectively),   due   in    monthly
installments   of   principal    and
interest  of approximately  $34,000,
with   final  payment  due  January,
2005.
                                                            
Note     payable    to     financial                        
institution, secured by building and                        
land, bearing interest at a variable                        
rate  (8.0% at January 30, 1999  and                        
January  31, 1998), due  in  monthly         369               444
installments    of   principal    of
approximately $6,000,  plus  accrued
interest,  with  final  payment  due
September, 2002.
                                                 
Note     payable    to     financial                        
institution, secured by building and                        
land,  bearing interest at  a  fixed                        
rate    (8.3%),   due   in   monthly         861              899
installments   of   principal    and
interest  of  approximately  $9,000,
with final payment due June, 2011.
                                                            
Note     payable    to     financial                        
institution,  secured   by   certain                        
equipment,  bearing  interest  at  a                        
fixed  rate  (8.0%), due in  monthly                        
installments   of   principal    and         748              897
interest  of approximately  $18,000,
with final payment due March, 2003.
                                                            
Total long-term debt                      16,879           20,442
                                                 
    Less current maturities of long-                        
       term debt                             549              734
   
                                                 
Long-term   debt,  net  of   current             
   maturities                          $ 16,330            19,708

      The  borrowing  base under the Company's  primary  line  of
credit  is  limited  to  $19 million and is  based  upon  certain
percentages of eligible receivables and inventory as  defined  in
the  credit  agreement.   The entire $19  million,  less  amounts
outstanding,  was  available at January 30, 1999.   The  line  of
credit contain various financial and nonfinancial covenants which
limit   the  Company's  ability  to  incur  indebtedness,  merge,
consolidate,  acquire  or sell assets; requires  the  Company  to
maintain  a  minimum  tangible net  worth  of  $34  million;  and
requires  the Company to satisfy certain financial  ratios.   The
Company was in compliance with all covenants at January 30, 1999.

The  annual maturities of the above long-term debt as of  January
30, 1999 are as follows (in thousands):

               Fiscal    year         
               ending
               2000                    $  549
               2001                    13,475
               2002                       642
               2003                       753
               2004                       450
               2005 and                
               subsequent               1,010
                                             
               Total                 $ 16,879

6.   Income Taxes

      Income  tax  expense (benefit), excluding $33,000  in  1999
related to the cumulative effect, for the years ended January 30,
1999,  January 31, 1998, and February 1, 1997, consisted  of  the
following (in thousands):

                                        1999      1998      1997
       Current:                                                 
          Federal                  $   1,659     (318)     2,484
          State                          369      (71)       553
                                                 
                                       2,028     (389)     3,037
                                                 
       Deferred:                                                
          Federal                       (112)     349      (570)
          State                          (22)      70      (115)
                                                                
                                        (134)     419      (685)
                                                                
        Total                      $   1,894       30     2,352

      Income  tax  expense differs from the normal  tax  rate  as
         follows :
                                       1999       1998      1997
                                                                
       Statutory tax rate               34%        34%       34%
       Increase in income taxes                                 
       caused by:
        
          State income taxes             6          6         6
                                                                
       Effective tax rate               40%        40%       40%

      The  tax effects of temporary differences that give rise
to  significant  portions  of  the  deferred  tax  assets  and
deferred  tax liabilities at January 30, 1999 and January  31,
1998 are presented  below (in thousands):

                                        1999      1998
       Deferred tax assets -                          
          current:
            Allowance for doubtful               
               accounts                $ 177        94
            Insurance reserves             -        37
            Merchandise inventories    1,037       972
            Deferred compensation         54        51
                                     $ 1,268     1,154
       Deferred tax liability -                       
           noncurrent:
            Property and equipment      $ 84       104

      The  net  deferred  tax  asset  relates  solely  to  future
deductible  temporary  differences  and  there  is  no  valuation
allowance.  Management believes that it is more likely  than  not
that  the  Company  will  fully realize the  gross  deferred  tax
assets; however, there can be no assurances that the Company will
generate  the  necessary adjusted taxable income  in  any  future
periods.

7.   Stockholders' Equity and Stock Options

      The  Company has authorized 1,000,000 shares of preferred
stock,  par value $.01 per share.  This preferred stock may  be
issued  in one or more series and the terms and rights of  such
stock  will  be  determined  by the  Board  of  Directors.   No
preferred  shares were issued and outstanding  at  January  30,
1999 or January 31, 1998.

      The  Company has reserved 1,000,000 shares of its  common
stock  for  issuance to key employees under its  current  stock
option  and  equity incentive plan which was adopted  in  April
1993  and  amended in June 1995.  The plan has a  term  of  ten
years.   The  Compensation Committee of the Board of  Directors
may  grant incentive or non-qualified stock options, restricted
stock, stock appreciation rights and other stock-based and cash
awards under the provisions of the plan.  The exercise price of
incentive  stock options is the fair market value of the  stock
at  the  date  of the grant, plus ten percent if  the  employee
possesses  more  than ten percent of the total combined  voting
power  of all classes of the Company's stock.  Options  granted
may have a term of up to ten years, except that incentive stock
options  granted to stockholders who have more than ten percent
of the Company's voting stock at the time of the grant may have
a  term  of up to five years.  Any unexercised portion  of  the
options  will  automatically and without notice terminate  upon
the  applicable anniversary of the issuance date or termination
of  employment.  A summary of the status of the Company's stock
option  plan,  and  activity  for  the  periods  indicated,  is
presented as follows:
                                  Options                 Options
                                Outstanding             Exercisable
                                                            
                                         Weighted                 Weighted
                              Shares     Avg.          Shares     Avg.
                                         Exercise                 Exercise
                                         Price                    Price
                                                                
                                                                
      Balance of options       
      outstanding, fiscal      
      1996                     365,210     $ 7.84         141,736    $ 8.00
                                                                
      Granted                   61,193      15.98                  
      Terminated               (11,025)      7.29                  
                             
                                                                
      Balance of options 
      outstanding, fiscal
      1997                     415,378       9.05         207,470     $ 8.76
                                                                
      Granted                   94,500       8.98                  
      Terminated               (12,682)      7.61                  
                             
                                                                
      Balance of options       
      outstanding, fiscal      
      1998                     497,196       9.07         294,056     $ 8.95  
                                                                
      Granted                  129,500       6.84                  
      Terminated                (5,173)      8.36                  
                              
                                                                
      Balance of options             
      outstanding, fiscal    
      1999                    621,523      $ 8.62        395,433     $ 8.90
                                                                
      At  January  30, 1999, the range of exercise  prices  and
weighted  average  remaining contractual  life  of  outstanding
options was $5.71 - $16.71, and 7.49 years, respectively.   The
following  table  summarizes information  about  the  Company's
stock  options  which were outstanding, and  those  which  were
exercisable as of January 30, 1999:
                                
                   Options Outstanding         Options Exercisable
Range of                   Weighted    Weighted                   Weighted
Exercise     Number        Average     Average       Number       Average
 Prices      Outstanding   Remaining   Exercise     Exercisable   Exercisable
                           Life        Price                      Price
                                                           
$5.71-7.66      306,905      6.94      $7.17         181,104        $7.26

$8.42-16.71     314,618      8.02      10.03         214,329        10.16

                                
      The  number  of  shares  and exercise  prices  have  been
restated to reflect the five percent stock dividends in  fiscal
1998 and 1997.

      Additionally,  as of January 30, 1999,  restricted  stock
awards  for  up  to $14,700 market value of common  stock  were
outstanding under the plan.  These awards may be exercised over
the   remaining  two-year  vesting  period  in   equal   annual
installments at the fair market value of common stock  on  such
installment   vesting  date.   After  giving  effect   to   the
outstanding and exercised awards, and based upon the  price  of
common stock on January 30, 1999, the Company may award 367,599
shares or options under the plan.

      The  weighted average fair values of options granted  under
the  non-qualified plan during fiscal 1999, 1998  and  1997  were
$4.35,  $5.71,  and $9.08, respectively.   The  weighted  average
fair  values  of options granted under the incentive plan  during
fiscal 1997 was $10.68

      No  options were granted during fiscal 1999 or fiscal  1998
under  the  incentive plan.  The fair value of each non-qualified
and  incentive  option  granted was estimated  using  the  Black-
Scholes  Option Pricing Model with the following assumptions  for
fiscal  1999, 1998, and 1997:  risk-free interest rate  of  4.75%
for  fiscal 1999, 5.5% for fiscal 1998, and 5.1% for fiscal 1997;
expected dividend yield of 0% for all periods; expected lives  of
approximately  9  years for all periods; and  volatility  of  the
price  of  the underlying common stock of 45.4% for fiscal  1999,
43.4% for fiscal 1998, and 41.8% for fiscal 1997.

      Had  the Company elected to recognize compensation  expense
based  on the fair value of the stock options granted as of their
grant  date, the Company's fiscal 1999, 1998, and 1997 pro  forma
net  earnings  and  pro forma net earnings per share  would  have
differed from the amounts actually reported as shown in the table
below.   The pro forma amounts shown reflect only options granted
in  fiscal  1996  through 1999.  Therefore, the  full  impact  of
calculating  compensation cost for stock options based  on  their
fair  value is not reflected in the pro forma net income  amounts
presented  because  compensation  cost  is  reflected  over   the
options'  vesting period of up to 10 years and compensation  cost
for options granted prior to January 29, 1995 is not considered.

                                            Fiscal Years
                                                       
                                           1999      1998        1997
                                                       
        Net earnings       As reported   $2,841        44       3,528
           (loss)           Pro Forma    $2,540      (195)      3,335
       (in thousands)       
                                                          
          Earnings         As reported   $0.47         0.01      0.61         
         (loss) per         Pro Forma     0.42        (0.03)     0.58
       share - basic 
                                                       
                                
8.   Retirement and Benefit Plans

      The  Company has a profit sharing retirement plan with  a
401(k) provision that allows participants to contribute  up  to
15 percent of their compensation before income taxes.  Eligible
participants  are employees at least 21 years of age  with  one
year  of  service.   The  Company's  Board  of  Directors  will
designate   annually   the  amount  of   the   profit   sharing
contribution   as  well  as  the  percentage  of  participants'
compensation  that it will match as 401(k) contributions.   For
the  years  ended  January  30, 1999,  January  31,  1998,  and
February   1,   1997,  the  Company  contributed  approximately
$121,000,  $124,000, and $108,000, respectively, to the  401(k)
plan.

      The  Company has reserved 200,000 shares of common  stock
for  employees under its stock purchase plan which  covers  all
employees  who meet minimum age and service requirements.   The
Company's  management  will determine from  time  to  time  the
amount  of  any matching contribution as well as the percentage
of  participants' compensation that it will match  as  purchase
contributions.  The purchase price of shares covered under  the
plan  is  fair market value as of the date of purchase  in  the
case  of newly issued shares and the actual price paid  in  the
case  of  open  market purchases.  The plan was implemented  in
January  1994.   For the years ended January 30, 1999,  January
31,  1998,  and  February  1,  1997,   the  Company's  matching
contributions were approximately $60,000, $74,000, and $66,000,
and approximately 28,000, 41,000, and 22,000, shares were newly
issued  shares in fiscal 1999, 1998 and 1997, respectively  and
15,000 shares were purchased on the open market in fiscal 1999.

9.   Related Party Transactions

      Rent  on  the Norman, Oklahoma store and certain  related
facilities is paid to a corporation controlled by the Company's
Chairman  Emeritus.  The store lease terms in 1999,  1998,  and
1997,  provided for payment of percentage rent  equal  to  four
percent  of  sales  plus certain ancillary costs.   During  the
years ended January 30, 1999, January 31, 1998, and February 1,
1997,  the total of such rent for the store and certain related
facilities was approximately $108,000, $131,000, and  $137,000,
respectively.

     The  Company leases office space and a distribution center
facility  and  retail  space from a limited  partnership  whose
partners  are  stockholders and directors of the Company.   The
term  of  the  office space lease is sixteen  years  commencing
April  1,  1996,  with annual rent payments  of  $158,000  plus
insurance, utilities, and property taxes until April, 2000,  at
which  time the rent will be $180,000 plus insurance, utilities
and property taxes, increasing $2,500 per year until expiration
of  the  lease.  The Company relocated its office space  during
fiscal  1999  to  a  new facility owned  by  the  same  limited
partnership.   The Company is currently engaged in negotiations
with  a potential sublessee for the original office space,  but
there  is  no assurance that a sublease will be consummated  on
terms  favorable  to the Company. The new  office  space  lease
expires  September, 2010 with annual rent payments of  $453,204
plus  insurance and property taxes until August, 2001 at  which
time   the  annual  rent  will  be  $478,382,  plus  insurance,
utilities  and property taxes until August, 2004 at which  time
the  annual rent will be $503,560, plus insurance utilities and
property  taxes  until August, 2007 at which time  annual  rent
will  be $528,728, plus insurance, utilities and property taxes
until  expiration  of the lease. The term of  the  distribution
center  lease  is sixteen years commencing July 1,  1996,  with
annual  rental  payments of $338,438 plus insurance,  utilities
and  property taxes until July, 2001, at which time the  annual
rent will increase annually on a fixed scale up to a maximum of
$419,951 during the final year of the lease.  The term  of  the
retail space lease is twelve years commencing June 4, 1996, and
effective  January  1,  1997, with annual  rental  payments  of
$84,106  plus  percentage rent equal to four percent  of  sales
plus insurance, utilities, and property taxes.

      See  note  12  for information concerning the  employment
contracts with the Company's Chairman Emeritus, Chairman of the
Board and  Chief Executive Officer, and President.

10.  Facility Leases

      The  Company conducts a majority of its retail operations
from leased store premises under leases that will expire within
the  next  ten years.  In addition to minimum rental  payments,
certain  leases provide for payment of taxes, maintenance,  and
percentage  rentals  based upon sales in excess  of  stipulated
amounts.

     Minimum rental commitments (excluding renewal options) for
store, distribution premises, office space and equipment  under
noncancelable operating leases having a term of more  than  one
year as of January 30, 1999 were as follows (in thousands):

                         Fiscal year        
                         ending:
                         2000          $    6,383
                         2001               6,195
                         2002               5,992
                         2003               5,893
                         2004               5,602
                         2005 and          28,272
                         subsequent
                                                 
                              Total     $  58,337
                                            

Total  rental  expense for the years ended  January  30,  1999,
January  31,  1998, and February 1, 1997, was  as  follows  (in
thousands):

                            1999       1998       1997
                                                      
  Base rent            $   4,350      3,702      2,806
  Additional rents                                    
  computed as             
  percentage of sales      1,041      1,206      1,261
                                                      
     Total             $   5,391      4,908      4,067
                                     

11.  Business Concentrations

    More  than 90% of the ladies' apparel sales were attributable
to  the  Company's product development and private label programs
during fiscal 1999, 1998 and 1997.  The breakdown of total  sales
between  ladies' and men's apparel was approximately 79% and  21%
for  fiscal 1999, 77% and 23% for fiscal 1998, and  78%  and  22%
for fiscal 1997.

    The  product  development programs result  in  a  substantial
portion  of  the  Company's  purchases  of  raw  materials  being
concentrated  among a small group of vendors, of which  some  are
located  outside of the United States.  CMT acts as the Company's
agent  in  the purchase of the raw materials, including  fabrics,
linings, buttons, etc., and supervises the manufacturing  process
for  a  substantial  portion of the Company's ladies  merchandise
with  manufacturing contractors.  In the event of the termination
of  the  CMT  relationship  or other of  the  Company's  vendors,
management  believes that in most instances  more  than  one  new
vendor  would  be  required to replace the loss  of  a  principal
vendor.   Although  management believes that replacement  vendors
could  be  located, if any buying relationship is terminated  and
until  replacement vendors are located, the operating results  of
the Company could be materially adversely affected.

    The  Company's  sales are directly impacted by  regional  and
local   economics  and  consumer  confidence.   The   amount   of
disposable  income  available  to consumers,  as  well  as  their
perception  of the current and future direction of  the  economy,
impact  their  level of purchases.  The consumer demand  for  the
Company's  apparel  fluctuates according to changes  in  customer
preferences  dictated by fashion and season.   In  addition,  the
Company's  sales  are  subject to seasonal influences,  with  the
major  portion  of sales being realized during the  fall  season,
which  includes  the back-to-school and holiday selling  seasons.
Such  fluctuations  could  affect  sales  and  the  valuation  of
inventory,  since  the merchandise is placed  in  the  production
process,  or ordered, well in advance of the season and sometimes
before fashion trends are evidenced by consumer purchases.

12.  Commitments and Contingent Liabilities

    The  Company  issues  letters  of  credit  which  are  used
principally  in  overseas buying, cooperative buying  programs,
and  for  other contract purchases.  At January 30,  1999,  the
Company had outstanding approximately $1,750,000 in letters  of
credit  to  secure orders of merchandise from various  domestic
and international vendors.

    During  fiscal 1999, the Company entered into  eight  forward
exchange  contracts  with  a  major  financial  institution.  The
Company  had no forward exchange contracts outstanding at January
30, 1999.  The forward exchange contracts require the Company  to
exchange US dollars for foreign currencies at maturity, at  rates
agreed to at inception of the contracts.  The amount of any  gain
or  loss  on these contracts in fiscal 1999 was immaterial.   The
contracts are of varying short-term duration and include a window
delivery  feature which provides the Company with  an  option  to
enter into a swap agreement in the event that all of the currency
is  not  utilized at the end of the contract's delivery term.   A
swap  allows  the  Company to sell the unused  currency,  at  the
contract's  maturity, to the counterparty at the  current  market
rate  and  then buy back the same amount for the time  period  to
which  the  Company  wants  to extend. The  counterparty  to  the
derivative  transactions is a major financial  institution.   The
credit  risk  is  generally limited to the  unrealized  gains  or
losses in such contracts should this counterparty fail to perform
as  contracted.   The Company considers the risk of  counterparty
default to be minimal.

    Pursuant to an employment agreement dated February 1, 1998,
the Chairman Emeritus is paid an annual salary of $125,000 plus
an annual performance bonus and deferred annual compensation of
$25,000.

   Pursuant to employment agreements each dated February 1, 1998,
the Chairman of the Board and the Chief Executive Officer is paid
an  annual  salary of $220,000 plus an annual performance  bonus,
and  the  President is paid an annual salary of $180,000 plus  an
annual performance bonus.

    The  Company  is involved in various claims, administrative
agency  proceedings and litigation arising out  of  the  normal
conduct of its business.  Although the ultimate outcome of such
litigation cannot be predicted, the management of the  Company,
after   discussions  with  counsel,  believes  that   resulting
liability,  if  any, will not have a material effect  upon  the
Company's financial position or results of operations.

13.  Business Segments

    The  Company manages its operations on an individual  store
basis.  Financial information is maintained for each store  and
provided to the Company's management for review and as a  basis
for  decision-making.  The Company fully allocates all expenses
down  to  a pre-tax level and monitors each store's performance
accordingly.  Given the economic characteristics of  the  store
formats, the similar nature of the products sold, the  type  of
customer  and  method of distribution, the  operations  of  the
Company are aggregated into one reportable segment.   While the
catalog and other miscellaneous operations qualify as operating
segments,  they are not considered material to the consolidated
financial  statements  for  the  purpose  of  making  operating
decisions  and  do not meet the threshold for disclosure  under
Statement  of   Financial Accounting Standards (SFAS)  No.  131
"Disclosure  About  Segments  of  an  Enterprise  and   Related
Information."

14.  Quarterly Financial Data (Unaudited - in thousands, except
per share data)

Summarized quarterly financial results are as follows:

                          First    Second     Third     Fourth
                                                       
 52   Weeks   Ended                                    
 January 30, 1999
 Sales                   $33,541    27,714    32,220    35,749
 Gross profit on sales    11,224     9,488    11,385    13,031
 Net earnings                411       273       829     1,328
 Net earnings per                                      
 common share:                                         
      Basic                $0.07      0.05      0.14      0.22
      Diluted              $0.07      0.05      0.14      0.22
 
                                                       
                                                       
 52   Weeks   Ended
 January 31, 1998
 Sales                   $28,408    26,826   31,979     32,706
 Gross profit on           9,662     8,316    9,539     10,632
   sales
 Net earnings (loss)         127      (577)     164        330
 Net earnings (loss)                                         
   per common share:       
      Basic                $0.02     (0.10)    0.03       0.05
      Diluted              $0.02     (0.10)    0.03       0.05  
 

      The  first  quarter of fiscal 1999 includes the  cumulative
effect  of a change in accounting principle of $50,000.  The  net
effect  of  this change was a decrease to earnings per  share  of
$0.01.



16

Exhibit 23.1




INDEPENDENT AUDITORS' CONSENT


The Board of Directors
Harold's Stores, Inc.:


    We   consent  to  incorporation  by  reference   in   the
registration  statements (Nos. 33-68604 and 33-63773)  on
Form  S-8 of Harold's Stores, Inc. of our reports dated March
15,  1999,  relating to the consolidated  balance  sheets  of
Harold's Stores, Inc. and subsidiaries as of January 30, 1999
and January 31, 1998, the related consolidated statements  of
earnings,  stockholders'  equity  and  cash  flows,  and  the
related consolidated financial statement schedule for the  52
week  periods  ended January 30, 1999, January 31,  1998  and
February  1, 1997,   which reports appear in the January  30,
1999 Annual Report on Form 10-K of Harold's Stores, Inc.





                                      KPMG LLP
                                                             


Oklahoma City, Oklahoma
April 22, 1999




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